00:00:10 ◼ ► From Relay FM, this is Upgrade Episode 260. Today's show is brought to you by Linode, Pingdom, and PDF Pen from Smile.
00:00:18 ◼ ► My name is Myke Hurley and I am joined, or I am joining, Mr. Jason Snow. Hi, Jason Snow.
00:00:29 ◼ ► I have recorded with you in a room, in the same room more than I've recorded with any of my co-hosts, I think.
00:00:37 ◼ ► But you have never recorded in my office. That is true. I am, for once, recording in the actual Snell Zone.
00:00:46 ◼ ► You're definitively in the Snell Zone now. Most definitely. Although, a little bit of trivia, you know you're not the first person to do an episode of Upgrade with me here in my office.
00:01:02 ◼ ► Oh, yes, he was. That was literally, he was sleeping in this room and so we woke him up and put him on Upgrade.
00:01:10 ◼ ► That's what you can expect when you stay in the Snell Zone. Our #SnellTalk question this week comes from Ryan and Ryan wants to know, "Jason, what is your favorite summer drink?"
00:01:20 ◼ ► This is, I was stumped when I saw this question, but I think I'm going to answer and say I don't drink a lot of iced tea, but I like iced tea in the summertime.
00:01:33 ◼ ► A little sweet tea. It's a nice treat. You might put some lemon in there, squeeze a little lemon in there or something, but a sweet tea, I like that.
00:01:41 ◼ ► And then another favorite is the old, as learned in England, the old lager top. You take a beer, put some lemonade on it, you can do the British lemonade, which is just 7-up.
00:01:54 ◼ ► Or you can have the American lemonade, which is a sweet, sweet lemony drink and either one is good mixed in with a beer, a light beer.
00:02:03 ◼ ► The first time I came to America of drinking age, American drinking age, I was in a bar and I asked for a vodka and lemonade.
00:02:14 ◼ ► It was very confusing to everybody, both the person, the bartender, and then to me for what I was given, which was like lemon, some lemon thing with simple syrup in it to sweeten it and vodka.
00:02:33 ◼ ► I was very confused because what I wanted was a Sprite and vodka, like a vodka and Sprite. That was what I wanted. Never have to ask in that way in England.
00:02:41 ◼ ► See, it's the fact that you're using words that mean, they sound like other words, right? They mean something. If you had ordered like a Vadie and Lemlem, they would have been like, "Hey, speak American."
00:02:56 ◼ ► And then you've been like, you could have explained it, but lemonade, that's a thing that we all agree on what it means, except it's not the same.
00:03:08 ◼ ► If you would like to send in a Snell Talk question, just send out a tweet with the hashtag Snell Talk and it may be included for a future episode of Upgrade.
00:03:16 ◼ ► One piece of follow up this week, follow out if anything really, Relay FM Family Feud. We produced a pretty incredible, I think, episode of Connected, which was our Relay FM fifth anniversary extravaganza.
00:03:31 ◼ ► It's episode 257 of Connected and you can go get it now if you want to and I think that you should. Jason, I would like to thank you publicly for the incredible work that you did as a game show host for our big, wonderful 20 Relay FM host game show that we put on in front of a very excited live audience.
00:03:51 ◼ ► We have had the pleasure of putting shows on in front of many audiences. This was the audience who was the most engaged. They were going wild the whole time. It was fantastic. So yeah, people should go and listen to this because I think that it is a ton of fun.
00:04:12 ◼ ► See, you were so good that I thought we would maybe only do this once. I do not feel that way anymore. I want to do it again at some point.
00:04:25 ◼ ► I'll just point out that we have a whole round of questions from the survey. This was all driven by that survey we mentioned where we surveyed, it turns out, more than 3,000 Relay FM listeners and asked them a bunch of dumb questions and that drove the game show.
00:04:44 ◼ ► Yeah, we did spoil one. But maybe we will find a way to work those into some other project in the next few months.
00:04:54 ◼ ► One of the reasons I don't want to spend too much time doing follow-up and such today is because we have a lot of upstream stuff to talk about because there's a lot of things going on. A lot of it is Disney.
00:05:04 ◼ ► Disney's conference, the number changes every year, right? If I'm remembering right, I think it was 22. I don't even know anymore. Does it change every year? Who knows?
00:05:16 ◼ ► But Disney put on this event every year where they share a bunch of news to a bunch of their properties.
00:05:24 ◼ ► I've got this breaking news. It's always called D23 because the company was founded in 1923. Can you imagine how big the D23 conference is going to be in 2023?
00:05:43 ◼ ► There is a ton of stuff. One of the big things that happened was, which has led to multiple friends of mine, I don't know if you've had this, sending me a link saying, "That's quite a lineup."
00:05:53 ◼ ► People keep sending me this because they know we care about such things. Disney created a Disney Plus Twitter account and Instagram account because they're starting the wider promotional stuff now.
00:06:07 ◼ ► And they showed off a trailer. Now the trailer is all stuff we already knew. The trailer includes all of the different things that we will have seen. So it includes clips of The Simpsons, clips of the Marvel movies, clips of the Pixar movies, all of them.
00:06:24 ◼ ► So there's a ton of stuff. All the vault movies. And what I liked that they did was they were showing the vault movies like Aladdin, Cinderella, The Lion King, and then the modern versions of all of those movies as well.
00:06:39 ◼ ► So this is all kind of out there. But as well as this, Disney announced a ton of new content that we didn't know about before. There's some reality content. I think Kristen Bow is like executive producing a reality TV show about people that were in their high school or earlier on in life.
00:07:02 ◼ ► They were doing musical theater stuff and now they're coming back to it again. It's called Encore. Kind of clever. There is a world according to Jeff Goldblum.
00:07:12 ◼ ► And then there is some of the stuff in the properties that we're aware of. So Ewan McGregor is reprising his role as Obi-Wan for an original series, which I was very surprised to see all of that.
00:07:26 ◼ ► Yeah, I think the story there is that they were working on an Obi-Wan Kenobi movie and when Solo didn't do well at the box office, they sort of like pulled the plug on those anthology movies.
00:07:36 ◼ ► And it sounds like what they really did behind the scenes is say, look, we need content for Disney Plus. Why don't we use stuff like this that's in development and just turn these into essentially mini series, little short series, six hours, eight hours, who knows what.
00:07:52 ◼ ► It's something relatively small and we can roll out and that deal is done now. And they say that they, I think they have a script and as far as we can tell, this is something that emerged from the wreckage of that movie that they were thinking of doing that they decided not to.
00:08:07 ◼ ► But in the end, yeah, so there's going to be after The Mandalorian, you know, there's also going to be this Obi-Wan series in development that they're going to shoot next year.
00:08:15 ◼ ► They don't have a release date, but it's going to shoot next year. So it may not even be a 2020 show, but they're multiple Star Wars series now, sort of like stacking up live action Star Wars series.
00:08:26 ◼ ► And then on the Marvel side, they, we already knew that they were doing a whole bunch of stuff that was based on characters from the Marvel Studios MCU movies that they were spinning into live action or animated series.
00:08:39 ◼ ► But this was their first drop of three Marvel Universe characters that we haven't seen before being done by Marvel Studios and original programs on Disney Plus, which is She-Hulk, Ms. Marvel and Moon Knight.
00:08:54 ◼ ► So we've been, on the incomparable, we've been joking about Moon Knight, which is if you don't know who Moon Knight is, he's kind of like Marvel's Batman.
00:09:06 ◼ ► And there's, he's an interesting character actually, if you dig below that, but on a top level, he is like Marvel's Batman.
00:09:11 ◼ ► Moon Knight is the outlier here because She-Hulk and Ms. Marvel, Marvel already have movie properties that have analogs of these characters.
00:09:21 ◼ ► We understand what Hulk is. We know Marvel, Captain Marvel, right? Because Ms. Marvel is another iteration of...
00:09:32 ◼ ► And then they introduced, this is going to be Kamala Khan, who was introduced about, I think five years ago, written by G. Willow Wilson.
00:09:38 ◼ ► She's a Muslim girl who lives in Jersey City, New Jersey, and she idolizes Captain Marvel essentially and takes up her old name as Ms. Marvel.
00:09:46 ◼ ► And then She-Hulk is the cousin of Bruce Banner who gets, I think, a blood transfusion from her cousin and ends up with Hulk powers, as I think the way that they did in the comics.
00:09:59 ◼ ► I don't know. I mean, we could argue that She-Hulk is not a great name in the modern, through modern eyes. Maybe not the best name for it.
00:10:07 ◼ ► Moon Knight as a character is actually an interesting angle too because Moon Knight is a guy with multiple personalities.
00:10:13 ◼ ► And so there's a sort of, like Legion, the FX series that was based on X-Men comics, it's also, or at least Moon Knight can be a discussion of mental illness issues,
00:10:34 ◼ ► We don't know anything more than that, that they've obviously just sort of been planning something with these characters.
00:10:44 ◼ ► It's kind of the opposite of Star Wars where they're pulling movies off and turning them into TV shows.
00:10:49 ◼ ► With Marvel, when you look at what movies they're planning, like they don't have room for the characters and stars they already have.
00:10:56 ◼ ► And so Disney Plus for them seems to be a really nice outlet where they can spin some stuff off that they want to do,
00:11:02 ◼ ► but is not going to, you know, make it in the 2020s in a movie, so they might as well put it in a TV show.
00:11:18 ◼ ► I think that they don't want to do what they did with their last round of TV, where it was a separate thing.
00:11:26 ◼ ► This is supposedly integrated in a better way so that you could see Ms. Marvel appear in a Captain Marvel movie.
00:11:46 ◼ ► They're going to be supporting 4K. As a user, you will be able to have four simultaneous streams and seven profiles per user account.
00:11:56 ◼ ► So, you know, this is one of those things where, let's be real, you can share your login with friends.
00:12:06 ◼ ► So that Disney+ deal is even better now because the Disney+ pricing covers 4K with four streams.
00:12:25 ◼ ► It's not in your face like Netflix is, but that also kind of makes it feel maybe it's not vibrant as Netflix does.
00:12:43 ◼ ► Right. So it'll know when you go to the TV app, it'll say, "Oh, you've been watching The Mandalorian and you want to watch Episode 3 now," and all of that.
00:12:54 ◼ ► No, Disney are going to sell it themselves. So, like, it's not going to be on any Amazon product at all, actually.
00:13:11 ◼ ► No, what's shocking is that Canada and the Netherlands, which is an interesting one, it's got to have to do with --
00:13:24 ◼ ► But Canada, who we always joke about being so late to the party in so many of these things, it goes all of these other places.
00:13:31 ◼ ► And Canada is sort of off going, "We're right here. We're literally right next to you. Why?"
00:13:36 ◼ ► Canada is getting Disney+ the same day as the US, November 12th. And so is the Netherlands.
00:13:51 ◼ ► No, I think it's a month later that November -- oh, no, sorry, you're right. It's a week later.
00:13:55 ◼ ► Yes, a week later. But outside of that, they're like, "Most places have been two years, so who knows?"
00:14:00 ◼ ► I mean, there's clearly some deal probably with Sky, which is preventing them from launching and --
00:14:06 ◼ ► So it's going to be kind of funny that after all of this, who knows when I'm going to get to see it?
00:14:19 ◼ ► But it will be the question of, is it going to be geolocked or is it just going to be account creating?
00:14:25 ◼ ► Where you create the accounts, is that going to be locked? We just don't know what that's going to look like yet.
00:14:29 ◼ ► So there might still be options for me if I want to get that content, which I do. But we'll see.
00:14:35 ◼ ► Yeah, good work on you, Canada. There was a report coming from -- two different reports from two different places,
00:14:42 ◼ ► but a lot of the information overlaps, one from Bloomberg and one from the Financial Times about Apple TV+.
00:14:47 ◼ ► So where they overlap is that we're going to be seeing Apple TV+ launching by November for $9.99.
00:14:58 ◼ ► Yeah, although even that, you know, it's a Bloomberg report. Mark Gurman's got good sources.
00:15:03 ◼ ► But the hedging in these stories is amazing because it's by November, which doesn't mean --
00:15:08 ◼ ► and there was another story that said within the next two months, which is not -- I mean, not November,
00:15:14 ◼ ► but by November means it could be before November. And then the $9.99 is described as being --
00:15:26 ◼ ► Right. So, I mean, it's so in flux. And this is often true with rumors where people point to a bad rumor
00:15:32 ◼ ► and they say, "Oh, they got that wrong when in fact it was right at the time and then Apple changed its mind."
00:15:37 ◼ ► This is even more dynamic than that where they're sort of like, the general feeling may be that they're probably going to price it in $9.99, but --
00:15:46 ◼ ► This has changed none of my feelings on this. I still think nobody will be paying for it.
00:15:50 ◼ ► Like, you will be able to pay for it for $9.99, but I just think that the majority of people that get Apple TV+
00:15:59 ◼ ► I just genuinely think it'll be like, "You can pay $9.99, but if you're an Apple Music subscriber, you'll just get it."
00:16:05 ◼ ► Or like, I think that there will be some -- basically, my assumption would be that the majority of people that get Apple TV+
00:16:11 ◼ ► will not be paying directly for Apple TV+. Because this is the argument around the $9.99, right?
00:16:17 ◼ ► So if we go on a little bit, the launch slate will include the morning show, Amazing Stories, which is the Steven Spielberg anthology.
00:16:26 ◼ ► C, which is the most expensive TV show of all time, Jason Momoa. Truth Be Told, which I do not remember off the top of my head.
00:16:33 ◼ ► The documentary series Home, which is, I think -- is that the one that's showing places in America?
00:16:48 ◼ ► That's not a $9.99 a month service, especially as it's going to be launching around the same time as Disney+.
00:16:59 ◼ ► Although, I did hear -- I've heard from a couple of people, and I think it's just a theory, I don't think there are any sources.
00:17:03 ◼ ► This is just sort of like from people out there who are pondering what Apple could do to sweeten this for $9.99.
00:17:16 ◼ ► Let's pause that. We have an Ask Upgrade question later on. We'll answer that exact theory.
00:17:22 ◼ ► Where Apple was cutting into its own margins just to make this seem more valuable by saying, "And you get four iTunes rentals a month," or something like that.
00:17:30 ◼ ► I still think that doesn't make it a service that people are going to pay $9.99 a month for.
00:17:34 ◼ ► Yeah, it's a hard thing. That's why I think it's one of multiple prices/launch strategies being considered to quote Mark Gurman.
00:17:42 ◼ ► And I know the argument of why would they do this for services revenue if nobody's going to pay for it.
00:17:55 ◼ ► They're going to build up their library. They're going to do what Disney is also going to do, because $6.99 isn't going to stay there.
00:18:03 ◼ ► So one way to view it is essentially give it, piggyback it on other stuff now when you're starting out, and become indispensable.
00:18:18 ◼ ► You can also say, "Oh, we now have X amount of millions of subscribers to Apple TV+, and then over time, the balance starts to shift, and people sign up for X bundle because of Apple TV+, not because of Apple Arcade or whatever."
00:18:32 ◼ ► That's how I still envision this going, because Apple, a lot of the time, we know this, right, they can be blind to pricing.
00:18:40 ◼ ► But you've got to assume that they're not right now, because their revenue situation is changing in many ways.
00:18:52 ◼ ► Now, I'm sure that there will be a free trial period where they'll hope that they will be able to convince people based on the content.
00:18:59 ◼ ► But even if the content's really good in a free trial period, you can knock all their content out in three days, right?
00:19:06 ◼ ► Like, even if they do start rolling out, which I still think that they will do, especially if it's a free trial period, it won't be everything all at once.
00:19:15 ◼ ► But yeah, we will have a lot more to say about this, but personally, I don't think that this doesn't change.
00:19:25 ◼ ► Yeah, and it is a shaky report. I don't doubt that these thoughts are happening inside Apple, but they don't even have the confidence to say this is what it will be.
00:19:39 ◼ ► But I agree with you. I wouldn't put it past Apple to just come out and say flatly, "It's $9.99 and this is what you get."
00:19:47 ◼ ► But then it would be in one of these categories of Apple misjudging, I think, because I think it'll be a kind of a disaster for them.
00:19:54 ◼ ► Yeah, if they do it, they've made a mistake. And I would like to believe that they're paying more attention than this.
00:20:00 ◼ ► Because you're seeing daily, I mean, people aren't going to do it, but you're seeing the rhetoric right now, "I'm going to cancel my Netflix subscription when Disney+ launches."
00:20:10 ◼ ► I understand what people are saying when they say that. It's like, "I only want so many streaming services in my life and Disney+ looks like a great deal."
00:20:17 ◼ ► But the content isn't the same. If you enjoy Netflix TV shows, you're not going to get those on Disney+.
00:20:24 ◼ ► So canceling your Netflix, you will be losing something. And if you're happy to lose something because all you want is a streaming service in your life,
00:20:31 ◼ ► then yeah, Disney+ on paper could be a better deal. But $9.99 a month for maybe six TV shows.
00:20:49 ◼ ► And I want to talk to you a little bit about PDFPen. It is the ultimate tool for editing PDFs on the Mac.
00:21:06 ◼ ► PDFPen 11 is out now and includes several new features including automatic de-skew, which is independent of OCR, which is really cool.
00:21:20 ◼ ► There are now new legal and medical dictionaries for OCRing, which is great if that's the type of documents that you're using.
00:21:30 ◼ ► So when you're on your Mac, you can use the camera on your iPhone to scan a document that might be on your desk.
00:21:53 ◼ ► Whilst I've been traveling the last couple of weeks, I have been signing all the contracts and documents that I need to in PDFPen on my iPhone.
00:22:00 ◼ ► And it's also so easy to use. So go to Smilesoftware.com/podcast right now and check it out.
00:22:10 ◼ ► So talking of Bloomberg and Mark Gurman, there was a big report wrapping up a bunch of stuff about the 2019 product releases.
00:22:21 ◼ ► Some stuff we already knew. Some there's new details about, but I thought would be worthwhile going through to just kind of maybe tie up some loose ends.
00:22:29 ◼ ► Because again, it's like I say, we know a lot of this stuff or we've heard a lot of this stuff.
00:22:34 ◼ ► But as is usual, we look to Mark Gurman and Bloomberg these days as a way to, especially just before an event is like just on the horizon,
00:22:44 ◼ ► or maybe just a couple of weeks away, as a way to be like, all right, this is what we're going to be expecting now then.
00:22:54 ◼ ► And so there are iPhone details, iPad details, which I wasn't expecting, and some Mac stuff as well.
00:23:01 ◼ ► So the 2019 iPhones, three new phones. You know, we were talking about this last week, what the name is will be.
00:23:09 ◼ ► And Mark is saying pro for the two higher end models. No details about the naming for the 10R successor.
00:23:22 ◼ ► Right, right. The idea of maybe the 10R is the 11 and the 10S successors are the 11 Pro.
00:23:30 ◼ ► And I feel like if they, you know, if it is going to be pro then that's going to be it.
00:23:35 ◼ ► Because if you've got two phones called the Pro, then what's the not pro? Well, it's the regular one.
00:23:40 ◼ ► And then the regular phone is now the 10R. And that's going to be an interesting thing to unpack.
00:23:45 ◼ ► Because this report from Mark Gurman is very heavy on details for what the quote unquote high end phones are going to have in them.
00:23:55 ◼ ► Right. But so if you reimagine the 11, right, basically the only things that I could weed out from this report is a faster processor, the addition of a second camera.
00:24:11 ◼ ► That's not big. I mean, if you're saying this is the iPhone 11, this is where the line begins.
00:24:18 ◼ ► There's even less there because if we're comparing, let's imagine, right, you're going from 10S to 11.
00:24:27 ◼ ► The iPhone 10S to the iPhone 11 will have a faster processor and maybe different colors.
00:24:32 ◼ ► Right. Because the camera will be although the argument there is that they can say our base model iPhone 11 has real portrait mode, two cameras, which is which the 10R doesn't have.
00:24:59 ◼ ► You don't have to talk about that. And a bigger screen, you know, for definitely not for everyone.
00:25:04 ◼ ► But I think what the phone market has showed us is that the bigger screen is a net positive.
00:26:22 ◼ ► It sounds like they're doing software, which is not surprising for Apple at all, that they're going to do some software to kind of intelligently sort of like with the two cameras now, whereas you zoom it's flipping from one camera to the other and you don't see that they're going to be able to do this intelligence sort of capturing on all the cameras.
00:26:38 ◼ ► And you would the suggestion that Mark Gurman makes is that if you didn't get somebody in the frame.
00:26:46 ◼ ► It's actually got that wide angle shot behind it and you can essentially kind of like crop beyond the edges of your frame in order to get the other people.
00:26:57 ◼ ► That was a thing from a while ago and there was a report from Mark Gurman from 9 to 5 Mac.
00:27:02 ◼ ► I forget which one said that like that data will be saved on device for just a period of time and then it's removed.
00:27:09 ◼ ► You're not taking three pictures every time you do this, but you've got some small period of time where you look at that selfie or you look at that group shot and you go, "Oh, I missed this thing off the edge."
00:27:41 ◼ ► When you're in your evidence dungeon, you don't want the incriminating evidence that's off to the side.
00:27:51 ◼ ► And I want to read some quotes because this is some additional stuff which I think is interesting.
00:27:56 ◼ ► So, "The new system will also take higher resolution pictures rivaling some traditional cameras and photos taken in very low light environments will improve too."
00:28:08 ◼ ► It is incredibly, incredibly important that Apple shows off significantly approved low light photography.
00:28:24 ◼ ► So this would be a situation I guess where they're using all three lenses and some software in the hopes that they can have at least comparable shots to some of the other camera systems.
00:28:46 ◼ ► "Apple has developed a feature that allows users to retouch, apply effects, alter colors, reframe and crop video as it is being recorded live on the device."
00:29:18 ◼ ► And then there's, you know, like a whole thing where someone's doing a skateboarding video and it's like, "Oh, and then we're putting a bunch of filters on the video and you can see how it affects."
00:29:31 ◼ ► That's, I mean, it sounds like something very similar to what we see in the camera app where you have the ability to zoom in and out and maybe they've built a bunch of moves for video that smooth all of that out so that you, you know, you zoom out and you apply a color effect or whatever and it all just sort of continues smoothly instead of being abrupt.
00:30:04 ◼ ► But like, do people want effects and colors in line in the video that's been, we'll find out.
00:30:15 ◼ ► It's like, "Your phone powers your home via," no, this is like charging your AirPods, charging that kind of stuff with the phone, which is a great thing to have.
00:30:25 ◼ ► You see the, what is it, Samsung ads that show that and where there's like somebody whose battery is almost dead and there's a nice person they don't know who's there who taps that.
00:30:49 ◼ ► Some of the colorways for at least the Pro models, I couldn't work out whether this also meant the 11, but I expect so.
00:31:03 ◼ ► Somebody sent out a link the other day to the 6 Color Apple logo and said, "So, six iPhones in six colors."
00:31:16 ◼ ► Because I think that at least the Pro phones will have what is considered to be more traditional Pro-looking colors,
00:31:38 ◼ ► Now, I think this is the iPad's Face ID sensor because it references a wider field of view, so it could be flat on the desk,
00:32:01 ◼ ► That's a big feature that in some ways that could be the single biggest improvement in usability on this device.
00:32:11 ◼ ► If it unlocks faster and it unlocks on your desk when you're close enough to flip up with your finger,
00:32:17 ◼ ► but not close enough to be directly hovering over the camera and have it know that it's you and unlock, that's good.
00:32:33 ◼ ► So this story says, oh, now it's going to be rated for more than 30 minutes or whatever it is.
00:32:38 ◼ ► But we know people, multiple people who have had their phone die because it was in water.
00:32:45 ◼ ► And the truth is that Apple talks about water and dust resistance, but Apple's warranty does not cover water damage.
00:32:52 ◼ ► So they make all these claims about water resistance, but only the Apple Watch is actually covered to be submerged.
00:33:03 ◼ ► The rest of it, you know, this is the story about how Serenity Caldwell a couple of years ago jumped in the pool with her then boyfriend,
00:33:23 ◼ ► but when is the water resistance in the iPhone going to be strong enough that you'll back it with a warranty?
00:33:33 ◼ ► It's basically splash resistance and what what they're really saying is don't submerge your phone on purpose.
00:33:40 ◼ ► But if you drop your phone in the toilet and it stays functional, then great, which I would like them to say, no,
00:33:49 ◼ ► I want that confidence because I think they mislead people into thinking that it's okay when it's not.
00:34:20 ◼ ► It's like you're supposed to put your Apple Watch on the side and just shout every time you do a lap.
00:34:35 ◼ ► If I want to listen to podcasts in the shower, which I do, my phone comes into the shower cubicle with me.
00:34:47 ◼ ► It's going to find whatever pathway it can into your hardware unless it's truly, you know, waterproof.
00:35:01 ◼ ► So what I'm saying is, I hope that as we take this path toward better water resistance on iPhones,
00:35:17 ◼ ► This is one where it's like I'm operating a wait and see approach to how I feel about this.
00:35:22 ◼ ► Because I am a fan of 3D touch, but if haptic touch gets to the point where like I don't need 3D touch,
00:35:46 ◼ ► So as long as all of the functionality is replaced by haptic touch, which wasn't the case with XR, then great.
00:36:02 ◼ ► But what I do know is that on my iPad, I now have all of the functionality that I would want, really.
00:36:07 ◼ ► So, more so, in fact, like I like that you get the little full preview now, which is not a thing that you got with 3D touch.
00:36:17 ◼ ► And it's kind of what I asked for, you know, way back when, which is 3D touch, especially since it's not on all devices,
00:36:24 ◼ ► how do you find a common gesture? And the answer is obviously tap and hold is the answer there.
00:36:30 ◼ ► Now, I'm going to channel my inner Jon Gruber here and point out that the difference is that you don't have to hold for a 3D touch.
00:36:36 ◼ ► You just push and it's instant. And the problem with tap and hold is you have to wait and that slows you down.
00:36:47 ◼ ► The impression I get is that 3D touch on phones was expensive because it limited their design reach
00:36:54 ◼ ► because of how they had to do it with pressure sensors and they couldn't bring it to other iOS devices.
00:36:59 ◼ ► So they got in this position where they then have to generate equivalents for the iPad.
00:37:11 ◼ ► I didn't know. I never tried it before. But you can do peak and pop on messages on iPad now.
00:37:19 ◼ ► So I never even thought it was a possibility. You just touch and hold in the message list and a little message window pops up.
00:37:31 ◼ ► You can press and hold on a message and you can read the message, but it doesn't show the message as read in read receipts.
00:37:42 ◼ ► Nice. You know, I have a Magic Trackpad 2 here which has Force Touch and I never use it.
00:37:48 ◼ ► I guess what we've learned is that that's not a feature that's discoverable enough for it to be something that you can rely on.
00:38:05 ◼ ► I think it only really makes sense to people when they're directly manipulating the screen.
00:38:13 ◼ ► I don't think that that on a trackpad when you're the kind of disconnect, I don't think that it works out for most people.
00:38:45 ◼ ► I'll be interested to see what they say about it and if it's anything particularly notable.
00:38:51 ◼ ► There may not be. There may be, in fact, even somebody suggested this to me on Twitter and I wouldn't put it past Apple to do a stealth update where the Series 4 gets is slightly different.
00:39:07 ◼ ► But they just don't brand it as Series 5 because there's no evidence in any rumors or reporting or anything that there's enough of a hardware difference for them to actually call this Apple Watch Series 5.
00:39:21 ◼ ► But they did register some new models on the like the Russian EEC Trade Bureau thing that they do.
00:39:32 ◼ ► Like, so I'm kind of fascinated that we're this close to an Apple event and the status of the Apple Watch is still a mystery.
00:39:39 ◼ ► But but my Macworld column just followed up on what we were talking about last week, which is there's so much to be gained in their in their software development and in making independent watch apps and making it better for developers to develop better watch apps that like that.
00:39:55 ◼ ► That's where they really need to push with the Apple Watch if they took six months or a year off from a new piece of hardware and just vary the materials like they vary the watch bands.
00:40:03 ◼ ► I think they'd be OK. They can and maybe will do a Series 5 watch, but they don't have to.
00:40:22 ◼ ► Yeah, presumably because this wasn't just about this event. So I would imagine that some of these other things are going to be either not an event or that there will be an October event.
00:40:31 ◼ ► But I'm I don't know, moderately surprised that there's a hardware update to the iPad Pro a year later.
00:40:37 ◼ ► But if they are boasting about how great that processor is, this gets they get to push the processor forward here and the cameras.
00:40:55 ◼ ► I don't know how that's going to look. I don't know if it will have a home button or it won't have face ID for sure.
00:41:06 ◼ ► I don't know. It's fascinating to see how they because they already we have the iPad Air back and now they're going to do a change to the low end iPad.
00:41:18 ◼ ► But this will, as Mark pointed out in his article, after a decade, there will no longer be a 9.7 inch screen.
00:41:25 ◼ ► Yeah, it's a big moment if it if it comes to place that the that the original iPad size is gone.
00:41:37 ◼ ► It might be a brand new iPad design. We don't know. But those are two things I wasn't necessarily expecting this year to be on.
00:41:49 ◼ ► I think I've told people that we told people that as much in the NARS upgrade segments.
00:41:58 ◼ ► No, it will be you know, it's got the next processor in it and I doubt it will have much, you know, if it has two cameras on the back.
00:42:06 ◼ ► Great. The processor as well. It's like there's so much headroom on these devices as it is right now.
00:42:10 ◼ ► I wouldn't be concerned. 2019 Mac lineup. So Mac Pro and Pro Display XDR still on track for this year.
00:42:28 ◼ ► So I'm as I mentioned last week, I was going to I am when I get home, I'm going to I'm going to be getting my Mac Pro.
00:42:35 ◼ ► Now that I feel vindicated in that and we're going to be looking at potentially seeing the 16 inch MacBook Pro as hoped for.
00:42:46 ◼ ► Yes. Long, long rumored. And there was that confusing set of rumors where it sounded like, is it this year? Is it next year?
00:42:59 ◼ ► Where in the world is the October Apple event with the that what we did last year in Brooklyn, which is iPad Pro and new Mac hardware with the iPad.
00:43:11 ◼ ► And maybe that's the official Mac Pro. The 10 inch iPad, 16 inch MacBook Pro and the Mac Pro now available.
00:43:21 ◼ ► That's an October event. Sounds like that to me. Because September will also include Apple Arcade.
00:43:29 ◼ ► Yeah. Apple TV Plus. Yeah. Some other software stuff, probably recap of iOS recap of iPad OS.
00:43:37 ◼ ► Yeah. And they'll pitch that as the as the pro event come October. I think that's probably the most likely. Yeah.
00:43:44 ◼ ► And also, I mean, there is the whole question which could throw all sorts of stuff like when is the software coming out?
00:44:05 ◼ ► They are. I mean, I like that, that they're they're working on them. But for iOS 13 to be, you know, maybe more like three or four weeks away.
00:44:16 ◼ ► I just I don't know. I don't know if I were Apple. I would just uncouple this stuff from the hardware ship and ship it later.
00:44:38 ◼ ► Yeah. Maybe they can. And as we spoke about before, they should always have the backup plan of that new hardware can somehow work in the old software.
00:44:49 ◼ ► Uh huh. Wouldn't surprise me if that's what they do as their backup. Their fallback plan is iOS 12 something.
00:44:55 ◼ ► And on those particular phone models, there is a beta mode that is essentially like a beta version of the camera app from iOS 13.
00:45:11 ◼ ► It wouldn't bother me as long as I can use the features that are in my new fancy $1000 phone.
00:45:20 ◼ ► I cannot imagine them saying, like, "Alright, buy the phone in September and then sometime in October, that third lens will work."
00:45:29 ◼ ► And there were some other products mentioned. I'm not sure if these are 2019 or not, but cheaper HomePod with two tweeters instead of...
00:46:17 ◼ ► And this is mostly just because I want to buy some nice wireless headphones, but I'm refusing to do it for as long as this rumor is potentially still around.
00:46:34 ◼ ► But noise cancellation in AirPods, I'm really intrigued to see what that would look like.
00:46:49 ◼ ► Yeah, because mostly if you're sticking something in your ears, the cancellation, and not over your ears, the cancellation is not the thing.
00:47:05 ◼ ► Right, but a microphone good enough to detect those things and then do some inversion and have it sound good.
00:47:17 ◼ ► Where they're listening, when you're on a phone call, the microphones are picking up noise.
00:47:26 ◼ ► And I know that it's a big jump from that to noise cancellation, but you know, there's stuff already happening in those.
00:47:37 ◼ ► I hope so. We'll have to hear this week to know whether that draft is happening next week.
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00:48:55 ◼ ► So as I am sitting here right now with my colleague and co-host Mr. Jason Snell, with the time being as it is, which is late August, early September of 2019, we are both celebrating five years of a bunch of things.
00:49:36 ◼ ► Yeah, I wanted to talk about it and I wanted to do it before, because the thing is, my...
00:49:41 ◼ ► This is the last time we may get to talk about this before everything starts to go wild for the next couple of months.
00:50:01 ◼ ► And then the IDG layoffs were all literally the day after that event, that September event, when they introduced the Apple Watch but didn't ship it and then the new iPhones.
00:50:14 ◼ ► So it's all five years ago. And so I wanted to talk about it now because we are going to be very, very busy with, you know, the stuff from Apple, whatever it is, in the next couple of months.
00:50:27 ◼ ► It's kind of our busiest time of year in a lot of ways. This rolling into the holidays with new Apple products thing.
00:50:39 ◼ ► There is a great episode of Connected where you and Steven did the relay Q&A for the fifth anniversary and you talk about a lot of the aspects of the business.
00:50:48 ◼ ► But I did want... I've been thinking about this because it's been five years for me coming up too and five years for us doing this show and they're all together and five years for relay and it's all kind of connected.
00:50:59 ◼ ► And so I thought it was worth at least mentioning that I have had as a part of this process and thinking about the relay fifth anniversary, it gave me some realization about...
00:51:12 ◼ ► I don't know how to describe it, about what we do and the fact that I never expected it to be temporary at all.
00:51:22 ◼ ► But there's some hedging you do when you're starting out doing something new of like, "Well, we'll see how this goes."
00:51:29 ◼ ► And then what ends up happening, I've found, is that sometimes you hedge and, "Well, we'll see how this goes."
00:51:36 ◼ ► And then you turn around and five years have passed and you haven't actually gone off of some of those assumptions of, "I did this temporarily."
00:51:45 ◼ ► And so you and I are sitting here across a desk. This is my new desk that I just bought.
00:51:53 ◼ ► Jason has been very excited about this new desk. It's a very nice new desk, but it's been funny to see him talking about it to me over the last week.
00:52:00 ◼ ► But the realization of it really was, and this is why I'm kind of excited more than... It's not just a desk, it's that the other desk that's off to Myke's left because I got desks everywhere in this office right now.
00:52:12 ◼ ► That was bought in November of 2013 for me to set up my home office, which was also a little bit of a hedge about me going out on my own because I was unhappy with my job and I was thinking of quitting.
00:52:26 ◼ ► And even though I didn't for another almost year, I was getting ready and also just trying to create a workspace for myself in my house because I didn't have a home office.
00:52:36 ◼ ► I was using a laptop on the bed or on a couch. And so I bought that desk, this little desk as a hedge, as a temporary thing.
00:52:47 ◼ ► And you turn around and it's been five and a half years since I've been using that desk.
00:52:51 ◼ ► And Lauren and I had this conversation about how a lot of my assumptions about my workspace, and I think probably beyond that too, but the workspace is a great example.
00:53:07 ◼ ► And then you turn around and realize, "Oh, I've been using kind of a lousy desk for five years. This shows no sign of ending, right?
00:53:16 ◼ ► I should probably actually have a better workspace than I do." But it made me laugh because it was a time when none of us really were sure about what we were going to be doing.
00:53:32 ◼ ► You saying November 2013 was just a funny thing to me because I remember, because that was around, I mean, I don't remember exactly when it was, but there was that all that we were at together, which was the first time me and you had ever sat down together.
00:53:49 ◼ ► Because that was when we had a breakfast and you were talking about your desire to go out on your own.
00:54:06 ◼ ► And it was just kind of like a funny thing to think about as we were both clearly very much going through all of that then and then to see where we are now six years later.
00:54:19 ◼ ► But I agree with you. I am a little bit more reflective in this way. I think about this stuff frequently.
00:54:29 ◼ ► But there are still a bunch of things, and as I'm thinking about what I want to do next year, I'm thinking about getting some time back.
00:54:38 ◼ ► I've got some different things that I want to be able to put my time into that weren't options for me even six months ago.
00:54:52 ◼ ► But talking about desk stuff, my office that I've been in for two years, it needs to be completely ripped out and started again.
00:55:00 ◼ ► Because I had a very different idea of what I wanted to be doing in that space to what I'm actually doing in it now.
00:55:10 ◼ ► But my office is still built around this idea of how to play video games in there, but I don't. I played them in the front room on the HDR TV rather than this 25, 30 inch or whatever TV I have that I've had for a while.
00:55:23 ◼ ► So things change. But I did want to ask you though about that, irrespective of your wonderful desk.
00:55:35 ◼ ► It's a very nice desk. People want to know the desk, by the way, so you should tell them the desk.
00:55:42 ◼ ► It's the Wirecutter desk. It's right on the side. It's written there. You can actually read the name.
00:55:51 ◼ ► I didn't get the bamboo top, which is the standard. I actually got the reclaimed Douglas fir.
00:56:06 ◼ ► No, not at all. And it's funny. One of the things that took a while, and you can listen to those first 49 episodes of Free Agents to hear me talk about it in detail with David Sparks, but I spent the first couple of years, and I don't know about you.
00:56:24 ◼ ► Every day was like a, "How's it going? Is it still working? What's my runway? How much time do I give myself to do this? Am I worried about this?"
00:56:33 ◼ ► And what I found is that it took a couple of years for that to fade into the background where it just sort of, not that it isn't still there and not that you don't have to be paying attention and not that there are difficult situations you have to deal with, but that you integrate it into yourself.
00:56:49 ◼ ► It's like, it's a part. This is part of who I am is that I do this. And for the first year or two, I was like, I had to process it every day that this is what I was doing, and I don't have to do that now.
00:57:00 ◼ ► So in one way, it's very different in terms of where we thought we would be like, for me, I didn't count on the podcasting being as big a part of my overall business and salary as it's turned out to be.
00:57:19 ◼ ► And that's good because I did count on blogging, basically, and Six Colors being a much larger part of my finances than it's turned out to be because, and this little insider baseball here, but I sold a weekly sponsorship on Six Colors for the first year and a half or so that I did it.
00:57:42 ◼ ► And since then, I could probably count the number of weeks I've sold on my two hands, like the blog sponsorship thing.
00:57:54 ◼ ► And you know, John Gruber, who is still wildly successful at this, even he has open weeks and has to drum up sponsorships and he does it and he still makes good money from Daring Fireball, I assume.
00:58:06 ◼ ► But even the best case scenario, I would say Daring Fireball is that has signs of a struggle.
00:58:14 ◼ ► And for me, and I remember talking to Jim Dalrymple from The Loop about this at a WWDC a couple of years ago, and he experienced some similar things.
00:58:22 ◼ ► It's like, for me, if I had been relying on advertising on a blog to pay my bills, I would not be independent anymore because that all pretty much stopped about two years in.
00:58:34 ◼ ► But it was okay. I was relying on like six different things to pay my bills. And while the blog stuff went down, podcast stuff went up. And so it all worked out.
00:58:48 ◼ ► I occasionally get emails from people asking me if they can buy an ad on next week's episode of SixColors.com.
00:59:11 ◼ ► I think so. Yeah, I don't think they're unrelated. And being in both was a good move from the start, right?
00:59:18 ◼ ► Yeah, you were lucky that you wanted to be in podcasting as much as you wanted to be in writing because otherwise we may not be having this conversation right now.
00:59:27 ◼ ► I hated podcasting and only did it because it was there and it was an opportunity. And what I really had to do was write and only write.
00:59:34 ◼ ► This would be... I wouldn't like my job right now because my job is more podcasting than I ever anticipated it being.
00:59:40 ◼ ► It's not that it isn't writing. I still am writing. And I'm writing less than I thought I would be.
00:59:52 ◼ ► And in fact, the great thing is it took me, I want to say, more than a year to do membership on Six Colors to do direct support.
01:00:00 ◼ ► And I felt really embarrassed about even asking. And then, of course, technically, to set it up, it took like four hours.
01:00:08 ◼ ► So I spent a year worrying about it. A year plus. And then it took four hours to make it happen.
01:00:13 ◼ ► It took no time technically. It was all just about the worrying and asking people for money, which I didn't want to do.
01:00:19 ◼ ► But the fact is, that's how I make money on Six Colors now. Is, you know, 90 some percent of what I do for Six Colors is because of the support of the people who are supporting Six Colors as members.
01:00:34 ◼ ► Although there's a podcast component. We do one of the things we do there as a podcast.
01:00:37 ◼ ► But, like, I'm very grateful and I'm sure Dan Morin is very grateful because he gets a piece of this, too.
01:00:42 ◼ ► Like, that's keeping us afloat on that side. So the business, my point is just that the businesses continue to change.
01:00:56 ◼ ► So my, the components of my job are very different than I would have expected five years ago.
01:01:13 ◼ ► I used to. I used to cite the fact that talking to John Gruber one time, and he pointed out that he doesn't know what to think of himself as because he was making more money from podcasts than from writing.
01:01:27 ◼ ► And I went through that, too, a couple years ago where I realized there was a year where I wasn't making more money from podcasting than writing, but it was close and the writing was on the wall.
01:01:59 ◼ ► But I do talk to people from my old career and that leads to some interesting things where they are kind of confused about what I do now because I'm writing, you know, a weekly column for Macworld and all that.
01:02:24 ◼ ► Yeah. And and from their perspective, knowing me and coming from that background, it's a real head scratcher for them.
01:02:32 ◼ ► By essence of my two careers being so intrinsically linked, I kind of can't have a misbalance. So like I can't be more of my I can't have more of my money being made as a podcast host one month that much more than being a person who sells podcast advertising.
01:02:58 ◼ ► And of course, like I do make money from shows that I'm not on, but it tends to be that they fall within a small variance of each other of what's making more money.
01:03:19 ◼ ► But it is interesting to me how I do think of myself as a podcast of disproportionately more than I do as a person who sells podcast ads.
01:03:41 ◼ ► But frankly, these days I do actually do less work related to that than I ever have done the sales part because I have a sales manager who does a lot of that for me now.
01:03:55 ◼ ► But more I think of running the company, being part of running the machine as opposed to just selling the ads is kind of where I fall now.
01:04:09 ◼ ► Really, what I'm trying to say is like the struggles that you went through were not things that happened to me.
01:04:15 ◼ ► So I didn't spend a ton of time working out if it was going to work because I knew because I looked at the spreadsheets.
01:04:24 ◼ ► Right. And you were putting all of your effort into this thing, which was really FM, which is for me, that was a piece of a larger.
01:04:37 ◼ ► Yeah, selection of things that I had to put together a little bit understandably, like because the podcasting, it was always been from the beginning, like good for both of us.
01:04:51 ◼ ► But you never were involved. And not right. Like, you don't know if I've sold all the way to the end of the year.
01:04:57 ◼ ► I do. I mean, you can always ask me. Right. But like, I know. Sure. Like, there's no debate on it.
01:05:03 ◼ ► Yeah, unless it's in our little Web tool that shows me what ads have been sold. I don't know. But I know where I am.
01:05:07 ◼ ► I know what the trends are for my own business because I am more directly linked to it and then going out to have to fix it.
01:05:14 ◼ ► Which is just a difference in the way that I mean, I don't of all the people that we work with.
01:05:19 ◼ ► I don't think that there are many more people that are as closely tied to the numbers as I am because I am the numbers generation machine.
01:05:27 ◼ ► Yes. My point is, it's always been different for me. I've known if it's not working. It hasn't been a like, "Oh, I wonder if it's not going to work."
01:05:36 ◼ ► I know. So there's just a difference for me. Plus, the reason that I started my self-employment journey was different to yours.
01:05:44 ◼ ► Yours is more out of circumstance for the, like you had a decision to make that was kind of put upon you.
01:05:54 ◼ ► It's like our starting positions were different. I was able to quit probably a year sooner than I thought I was going to be able to.
01:06:09 ◼ ► Where for me it was like, "I know this is fine right now and I might as well just give it a go before and then really put my all into it."
01:06:19 ◼ ► So one of the funny things about this, and I know we told this story before, but just to touch on it briefly because it's a fun thing, is Upgrade is not one of the original Relay launch shows.
01:06:40 ◼ ► One of the things that we didn't do at IDG was like I didn't build a podcast around myself at IDG.
01:06:46 ◼ ► We had the Macworld podcast, Chris Breen hosted it, and I felt like I didn't feel like any of us who were getting paid full time to work at IDG should go off on the side and then start their own side business talking about the same stuff that they were talking about.
01:07:04 ◼ ► It did lead to Lex Friedman doing that podcast, Unprofessional, where he specifically didn't talk about tech because it would get him fired, which is funny.
01:07:14 ◼ ► But when I left, I realized that, you know, yes, I absolutely have wanted to do this for a long time.
01:07:19 ◼ ► And so I contacted you and Steven because you guys had just were in the process of going out on your own.
01:07:26 ◼ ► And so I would say by the time I don't know if it was when Relay launched or within like a week of Relay launching, we were talking about doing Upgrade, but it had to wait until, as it turns out, that moment when the week after I left IDG where the iPhone was released.
01:07:45 ◼ ► I'm trying to find the email now. I'm searching in my emails. I know it's in here somewhere, but it was...
01:07:51 ◼ ► I may not have a copy of that. It depends. I probably do because I probably sent it from home and not from work.
01:08:02 ◼ ► But my tomorrow is the five year... is five years since my granddad died. And the email that I got from you telling me about all of this was when I was at my granddad's wake.
01:08:19 ◼ ► So like, I know it's like a close. I mean, that was just a very strange afternoon for many reasons.
01:08:26 ◼ ► Because there's a bunch of things happening to you. But it was very, very soon. I mean, we had a couple of weeks. We were planning for a good few weeks.
01:08:33 ◼ ► But as has been shown by the last couple of weeks, Relay FM is like five years and a week old at this point.
01:08:41 ◼ ► So it was within two weeks of the company existing that you got in contact, which was wild.
01:08:48 ◼ ► Like that is just a wild thing that happened to us. But you're right. It was essentially still a launch show and clockwise at that point because that became within a month.
01:09:02 ◼ ► Yeah. And we brought those in. Thanks to that IDG, nameless IDG executive who said, "Go on, take clockwise. It's still ticking."
01:09:11 ◼ ► I'm pretty sure all those executives are gone, long gone from IDG and clockwise. That clock is still ticking.
01:09:18 ◼ ► It is still ticking. It's still a very successful show for us, which we're very happy about. We love clockwise.
01:09:27 ◼ ► Kind of hard to believe. And yet also it feels -- I think one of the big things is it feels natural now that this is what we do.
01:09:44 ◼ ► This is the upgrade five-year celebration. We probably won't even mark it because it's going to happen at just the wrong time.
01:09:50 ◼ ► There's no game show component, which is good. Thank you, Upgradients, I guess I should also say, for being here.
01:10:04 ◼ ► This, at 200, and it still stays the same, like, upgrades trajectory over those five years has been incredible.
01:10:11 ◼ ► And it's, you know, it's both -- it's a very large outlet for us both now. And that is because of our wonderful Upgradients.
01:10:19 ◼ ► Yeah, absolutely. It is -- it is -- and I will say about this podcast, it is not -- we follow the trends and we figure out what we want to talk about.
01:10:30 ◼ ► So it's not necessarily exactly the content that we would have expected in episode one, but -- and we've grown and progressed and learned a lot of things.
01:10:45 ◼ ► This was definitely -- this is what I wanted to do as one of the pieces of starting my own independent career was I wanted to have that podcast that we could do every week that people listen to and that we talked about the issues of the week.
01:10:59 ◼ ► And that was, you know, one of the -- not to belabor this terrible metaphor, but like, you know, the stool with the three legs, that kind of thing.
01:11:08 ◼ ► It's like one of the legs of the stool. Like, you got to have that podcast that's your -- like the talk show, like ATP.
01:11:14 ◼ ► I want to have that. And that's upgrade. And it is exactly -- again, not in the details, but in what it does, it's -- I would say it's even more than I could have hoped for five years ago.
01:11:26 ◼ ► And I still -- still am very honored that you chose me to be your podcasting co-host. So thank you.
01:11:39 ◼ ► Other than that we had been -- we had done some podcasts together and I thought it was good.
01:11:42 ◼ ► And I liked the -- it was -- I like how we got on on this podcast that we just did kind of as random people who didn't know each other.
01:11:50 ◼ ► I thought that the connection was good and I liked the work that you did on the prompt especially.
01:12:07 ◼ ► But I can put those two things together that we had had some good interactions on inquisitive or command space, I guess, at the time.
01:12:15 ◼ ► And that I liked listening to the prompt as I was power sliding through infinite loop. Yeah.
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01:14:24 ◼ ► With the iPhone 8 shipping before the iPhone X in 2017 and the iPhone XS shipping before the XR in 2018, which will ship first this year, the 11 or the 11 Pro?
01:14:40 ◼ ► And this is going to be the first time in years, right, that they will ship at the same time.
01:14:48 ◼ ► I mean, because the I think that will the 10 ship later because they were struggling to make it.
01:14:57 ◼ ► The reason if the common pattern in Catherine's two examples is there was a model that was basically an iteration of an existing model and then there was a brand new model.
01:15:28 ◼ ► Andrea says, on a recent episode, Jason mentioned a transcription service that he uses.
01:16:40 ◼ ► That used to be really hard because you had -- I had like a file in iTunes and I was playing
01:17:47 ◼ ► I just feel so sorry for them because everybody's quarterly earnings situation seems to be horrible.
01:17:53 ◼ ► If you're doing any type of reporting or anything, whether you're creating charts and --
01:18:05 ◼ ► And my job is so much easier now than it used to be because I got these tools to do this stuff.
01:18:08 ◼ ► I don't remember if I publicly thanked you for the charts yet because you changed them.
01:18:20 ◼ ► Because I could never understand the rolling average and I needed the numbers and couldn't get them.
01:18:37 ◼ ► Because I still -- I mean, I know that the four-quarter rolling average is useful to some people, but I just don't know why anyone needs it.
01:18:44 ◼ ► I like it because it smooths out that winter quarter being enormous so that you can see trends more easily.
01:19:05 ◼ ► That's why I have that other chart that is just the year over year percentage change, which is kind of a nice chart.
01:19:22 ◼ ► Every time somebody brings up the iMac with spinning drive and says that Apple are doing it for cost, I think,
01:20:02 ◼ ► I don't because I think what's really happening here is that they know a lot of people buy the base model.
01:20:26 ◼ ► But I think it's a mistake because you've got to think what are Apple's supply parts or supply costs?
01:20:46 ◼ ► They probably know how people use these iMacs and they realize that for the people who are using an iMac,
01:20:52 ◼ ► they are putting photos and videos on there, which means they need more storage and the SSD is not going to satisfy them.
01:21:18 ◼ ► That said, I feel like it is the few model, I think there's one model left that doesn't even have Fusion Drive,
01:21:30 ◼ ► Like, this is just like all of our complaints back in the day about base storage on an iPhone
01:21:37 ◼ ► or about the five gigs of free iCloud that Apple's base is lower than they think it is.
01:21:46 ◼ ► And it's kind of crappy and it's sort of beneath their what they should consider acceptable for a customer.
01:22:12 ◼ ► And if you're going to say, oh, well, just drop in a 256 SSD instead of terabyte spinning disk,
01:22:18 ◼ ► but Apple knows that those users are going to be unsatisfied with 256 of internal storage.
01:22:45 ◼ ► I get why they might not want to go all SSD right now, but the fusion drive is not great.
01:22:52 ◼ ► But at least that's something in terms of making the, you know, the basic Mac experience better.
01:22:59 ◼ ► Because the fact is that Apple has spent the last what, five years kind of optimizing everything they do for SSD.
01:23:08 ◼ ► Because now Apple sort of expects you to have an SSD and that they still sell these computers that don't have them.
01:23:14 ◼ ► Laurie, this is we mentioned this earlier, they ask, what's your take on the idea that Apple TV+ will somehow offer access to some sort or some subset of the iTunes movie rental catalog?
01:23:28 ◼ ► I haven't seen this mentioned anywhere, but barring the inevitable licensing issues, it seems like the only way they can justify $10 a month.
01:23:39 ◼ ► But I keep coming back to the contracts, which is I'm sure, right, there's a wholesale price for every rental that they're paying to the studio.
01:23:57 ◼ ► Even if contractually they could just basically buy rentals, they're presumably going to pay the wholesale price for that.
01:24:15 ◼ ► I will bet you that there's something in there about furnishing these via a subscription model or something like that that precludes them from doing this.
01:24:26 ◼ ► And even if it doesn't, I think it would probably anchor their partners if they did this because their partners with this content have streaming deals with prices and windows of release for streaming.
01:24:41 ◼ ► So if Apple tried to hack the system by doing this, I think they would anger their partners.
01:24:54 ◼ ► I think it would be great to say you get four free rentals when you sign up for Apple TV Plus.
01:25:04 ◼ ► And Daniel asks, "Jason, how often do you use the health features of the Apple Watch, such as the ECG?
01:25:11 ◼ ► And how much value do you think that the health features actually add to the watch as a selling point?"
01:25:29 ◼ ► I close my rings and every time I take the dog for a walk, I start a new activity and a new workout.
01:25:57 ◼ ► Yeah, I mean, for me, I'm definitely in the middle where the health and wellness features are balanced
01:26:03 ◼ ► with the kind of convenience of having my weather and getting a push notification and going for a --
01:26:11 ◼ ► I mean, although that's kind of a health feature, being able to go for a walk or a run with my AirPods and podcasts
01:26:21 ◼ ► Because really, I think that for most people, for most people, if they're not doing the health stuff,
01:26:53 ◼ ► And so that's what the watch, being a device that is physically connected to your body, can give you.
01:26:57 ◼ ► Outside of that, your phone can do all of it and does a better job of many of those things than the Apple Watch can as well.
01:27:12 ◼ ► When they initially launched it, they had those the other way around, and it didn't work out.
01:27:33 ◼ ► Because an Apple Watch is never the best device to send a text message or listen to a podcast or make a phone call.
01:27:51 ◼ ► That is the other part of Daniel's question, and I'm perfectly happy with my non-Apple Watch life.
01:27:59 ◼ ► I get what I want out of a watch most, which is being able to see the time whenever I want to look at the time.
01:28:33 ◼ ► And I have done that, but then stopped doing that because then my watch was never charged,
01:28:38 ◼ ► and I didn't want to leave it on the charger for, like, weeks, like, or, you know, like, days or, like, whatever.
01:28:43 ◼ ► But the irony of it is that a lot of people I know have gotten into mechanical watches because of the Apple Watch.
01:29:05 ◼ ► So everybody can listen to that episode of ATP where Marco did his data dump about watches.