194: Game of Jenga with Drivers
  
   
 
 
 
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     From Relay FM, this is Upgrade Episode 194. 
     
     
  
 
 
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     Today's show is brought to you very kindly by Simple Contacts, Squarespace, and Linode. 
     
     
  
 
 
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     My name is Myke Hurley and I am joined by Jason Snell. 
     
     
  
 
 
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     Hi, Jason Snell. Can you tell why I'm so excited? 
     
     
  
 
 
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     Why are you so excited? No, no is my answer. I can't tell why. 
     
     
  
 
 
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     Next week is draft time. 
     
     
  
 
 
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     It's the most wonderful time of the three times a year. 
     
     
  
 
 
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     Uh, also the WWDC draft. 
     
     
  
 
 
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     It's the big one next week on upgrade big episode. 
     
     
  
 
 
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     We're going to do our draft for our WWDC picks because believe it or not, 
     
     
  
 
 
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     everyone, we are two weeks away from WWDC. 
     
     
  
 
 
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     So get ready for that. 
     
     
  
 
 
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     I'm very excited for the draft, Jason. 
     
     
  
 
 
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     I'm very, very excited for the draft, but we don't need to keep talking about it 
     
     
  
 
 
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     today because we have a #snowtalk question which comes from Joel and Joel 
     
     
  
 
 
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     would like to know this is this is an interesting question for you here Jason 
     
     
  
 
 
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     Joel would like to know would you rather have AirPods and an older iPhone or an 
     
     
  
 
 
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     iPhone 10 with any other type of headphones so just I'll rephrase it a 
     
     
  
 
 
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     little bit you can own AirPods but you cannot use them of an iPhone 10 or you 
     
     
  
 
 
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     can own an iPhone 10 and you cannot use AirPods. Also the iPhone 8 came out the 
     
     
  
 
 
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     same time as the iPhone 10 and he says an older iPhone so it can't even be an iPhone 
     
     
  
 
 
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     8. Well I guess it came out a couple months earlier. Does it count? 
     
     
  
 
 
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     Well technically, yeah technically, yeah the iPhone 8 would, I am ruling iPhone 8 counts. 
     
     
  
 
 
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     Well either way I think I, this is a tough hypothetical, I appreciate it Joel, thanks 
     
     
  
 
 
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     a lot. Monday morning and I'm being hit with hypotheticals but I'm gonna say, where the 
     
     
  
 
 
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     mean man comes to my house and says I'm sorry sir, you cannot possess both AirPods and an 
     
     
  
 
 
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     iPhone 10. One man cannot possess so much power. 
     
     
  
 
 
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     That is a cruel, cruel, mean man who came to my door and said that I must give one of 
     
     
  
 
 
 
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     You know what? 
     
     
  
 
 
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     I have another pair of wireless headphones that I don't like as much, and I have some 
     
     
  
 
 
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     wired headphones I like very much. 
     
     
  
 
 
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     And as much as I like having the AirPods, I think at this point I would really rather 
     
     
  
 
 
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     not unlearn all the behavior that I've learned in the iPhone X. 
     
     
  
 
 
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     Because if it was another year and it was like literally just you're going back to last 
     
     
  
 
 
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     year's iPhone and you're going to miss a few features, but it's still the home button and 
     
     
  
 
 
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     all of that. I might go the other way, but the iPhone X has kind of reprogrammed all 
     
     
  
 
 
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     the gestures in my brain, reprogrammed all those kind of gestures I use on the phone, 
     
     
  
 
 
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     and I don't want to ever go back. When I pick up my wife's phone, I'm like, "What is—why 
     
     
  
 
 
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     is it not—oh, there's a button. How cute. There's a button at the bottom. I remember 
     
     
  
 
 
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     that when iPhones had buttons." So yeah, I think I would just make do with headphones, 
     
     
  
 
 
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     Although I would be sad because I like my AirPods, but I think I never want to go back 
     
     
  
 
 
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     now that I'm in iPhone 10 land. 
     
     
  
 
 
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     It is very difficult because every iPhone is better than the previous one. 
     
     
  
 
 
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     So it's, you know, it is a difficult thing to say, yeah, X iPhone or iPhone 10 is a better 
     
     
  
 
 
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     than is like my favorite iPhone of all time, right? 
     
     
  
 
 
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     Like it's a difficult thing to say because in theory they always should because they 
     
     
  
 
 
 
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     But I feel like that there is some kind of like every phone you have an amount of affinity 
     
     
  
 
 
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     for it. Of course you know it's a better phone but you either like it more or less. 
     
     
  
 
 
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     And I would say that the iPhone X is my favourite iPhone since the original iPhone. I absolutely 
     
     
  
 
 
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     love this phone where like previous phones that affinity has started to decrease. If 
     
     
  
 
 
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     you've listened to this show for long enough you will know that I really did not like the 
     
     
  
 
 
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     iPhone 7. I had a lot of problems with the iPhone 7 because again they took away stuff 
     
     
  
 
 
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     that didn't make sense to me and I didn't get anything in return. 
     
     
  
 
 
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     That was my biggest problem with the iPhone 7. 
     
     
  
 
 
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     The iPhone 10, I absolutely love it. 
     
     
  
 
 
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     So this is me saying I would use any other type of headphones. 
     
     
  
 
 
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     I'd go back to wired ear pods personally, like because I did OK before. 
     
     
  
 
 
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     Right. Like the AirPods are incredible. Right. 
     
     
  
 
 
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     But I don't love the AirPods more than other headphones 
     
     
  
 
 
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     than I do the iPhone more than other iPhones. 
     
     
  
 
 
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     Yep. Especially because there are a lot of cool wireless headphones 
     
     
  
 
 
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     on the market now. 
     
     
  
 
 
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     Like for example, do you know what I would do? 
     
     
  
 
 
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     I would just buy the Beats once and then I'm done. 
     
     
  
 
 
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     So I showed you Joel. 
     
     
  
 
 
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     Thank you, Joel, for your question. 
     
     
  
 
 
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     You can send in a tweet with the hashtag Snail Talk for 
     
     
  
 
 
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     any question to open the show. 
     
     
  
 
 
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     I would love for you listeners, for the Upgradients to think of 
     
     
  
 
 
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     something fun for our draft episode next week for a Snail Talk question. 
     
     
  
 
 
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     So get your brain working on that one. 
     
     
  
 
 
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     Maybe we can have something draft or WWDC related for our 
     
     
  
 
 
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     hashtag Snail Talk question. 
     
     
  
 
 
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     Be like Joel, be cool. 
     
     
  
 
 
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     Send in a question. 
     
     
  
 
 
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     So, uh, we have no follow ups. 
     
     
  
 
 
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     Let's just move into upstream. 
     
     
  
 
 
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     Um, Netflix orders Guillermo De Toro horror anthology series. 
     
     
  
 
 
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     It's going to be called, I love this name Guillermo De Toro 
     
     
  
 
 
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     presents 10 after midnight. 
     
     
  
 
 
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     I love that name. 
     
     
  
 
 
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     It's so evocative of something I can't put my finger on, but 10 
     
     
  
 
 
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     after midnight, I really like it. 
     
     
  
 
 
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     Creepy, scary. 
     
     
  
 
 
 
 
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     This is a part of a long-term deal that Netflix and Guillermo De Toro have. 
     
     
  
 
 
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     I think it's a first look deal, I think, 
     
     
  
 
 
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     but they have a deal together where he is making content 
     
     
  
 
 
 
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     This show has no set episode or series order 
     
     
  
 
 
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     and it has no premiere date right now. 
     
     
  
 
 
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     They've just announced that it's happening. 
     
     
  
 
 
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     - And it's an anthology series. 
     
     
  
 
 
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     And I'm fascinated because it's been, 
     
     
  
 
 
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     there used to be, we talked about this before, I think, 
     
     
  
 
 
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     but there used to be a lot of anthology series on TV 
     
     
  
 
 
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     in the old days and like "The Twilight Zone" 
     
     
  
 
 
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     is a great example of that. 
     
     
  
 
 
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     and there are others, Alfred Hitchcock Presents 
     
     
  
 
 
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     is a great example of that. 
     
     
  
 
 
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     But lately, with streaming especially, 
     
     
  
 
 
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     there has been this resurgence in this 
     
     
  
 
 
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     and I'm kind of fascinated by it. 
     
     
  
 
 
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     Black Mirror is your best example, 
     
     
  
 
 
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     although there are others. 
     
     
  
 
 
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     - I would argue that that's the reason 
     
     
  
 
 
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     that anthology series is so popular again. 
     
     
  
 
 
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     - Yeah, I mean, they tried it with amazing stories 
     
     
  
 
 
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     in the 80s and it didn't really work. 
     
     
  
 
 
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     Like, in the Twilight Zone, 
     
     
  
 
 
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     they brought back in the 80s too. 
     
     
  
 
 
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     And neither of them was a particularly big success. 
     
     
  
 
 
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     They both kind of putted around for two or three years, 
     
     
  
 
 
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     but they were never a big success. 
     
     
  
 
 
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     I feel like with streaming, something has changed 
     
     
  
 
 
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     and I can't decide what it is 
     
     
  
 
 
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     and whether it's that audiences are more receptive to this. 
     
     
  
 
 
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     The idea that you're essentially watching a short story 
     
     
  
 
 
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     instead of watching a continuing story 
     
     
  
 
 
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     or a short film, if you will, right? 
     
     
  
 
 
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     That maybe people are more receptive to that on streaming, 
     
     
  
 
 
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     that they can kind of pick and choose. 
     
     
  
 
 
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     It's funny 'cause it's very different. 
     
     
  
 
 
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     Like you could binge Black Mirror, 
     
     
  
 
 
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     but everything, every episode is different. 
     
     
  
 
 
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     so you don't really have to, you could also just watch a couple and move on with your 
     
     
  
 
 
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     life and maybe not be so sad because it's Black Mirror. 
     
     
  
 
 
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     It's interesting because anthology series do not lend themselves to binging because 
     
     
  
 
 
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     we binge because shows are built to entice you to watch the next episode so because it's 
     
     
  
 
 
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     just available to us we do, right? Yeah, yeah so the question is why are people 
     
     
  
 
 
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     doing this and my guess is that that some factor here is the idea that these 
     
     
  
 
 
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     are little films and that you end up with this is almost like a it's like a 
     
     
  
 
 
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     studio within a studio almost where it's like you come and work with Guillermo 
     
     
  
 
 
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     Del-pl-uh, you know, it's Monday morning. G-D-T. You go work with him. You go work with 
     
     
  
 
 
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     G-D-T and make a, you know, you come in and you direct an episode and you're making a 
     
     
  
 
 
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     little film and you're a director and maybe you're a big name director like, you know, 
     
     
  
 
 
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     there are notable people who've come in and directed their other anthology series and 
     
     
  
 
 
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     are planning to. Or you're a writer and you come in and say, "Well, I've got this idea," 
     
     
  
 
 
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     and you pitch it to GDT and he's like, "Yeah, that's awesome. That fits with our format." 
     
     
  
 
 
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     So I wonder if that's part of it, is this is a place for people who are creative, people 
     
     
  
 
 
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     who work in the movie and TV industry, to do these one-off projects so they're not committing 
     
     
  
 
 
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     to working a long time on a project. They can drop in and shoot something for a couple 
     
     
  
 
 
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     of weeks and then be done. Maybe that's part of it too, but it's another one for Netflix. 
     
     
  
 
 
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     By the way, yes, listener Joe in the chat room has pointed out that Netflix also has 
     
     
  
 
 
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     announced the thing we talked about a few weeks ago, which is that the Obamas have made 
     
     
  
 
 
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     that deal that maybe David Letterman helped inspire them to make to produce films and 
     
     
  
 
 
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     series for Netflix, so the Obamas are gonna try it, which I think is gonna be interesting 
     
     
  
 
 
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     to watch because there is a real question about whether people want to watch... first 
     
     
  
 
 
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     off there's a political issue, right, where there's like a portion of the audience that's 
     
     
  
 
 
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     not gonna want to watch the Obamas do anything. And then there's the other issue which is 
     
     
  
 
 
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     just how much of this is gonna be, you know, take your medicine television and trying to 
     
     
  
 
 
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     like, say, get people engaged in public service and changing the world and all these things 
     
     
  
 
 
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     that former presidents tend to do, is that going to be... I mean, it's totally prestige 
     
     
  
 
 
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     for Netflix to do that, but what's the audience going to be like for that? So we'll have to 
     
     
  
 
 
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     watch it. But what a world we live in where the second act for a former president of the 
     
     
  
 
 
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     United States is making a deal with streaming service. 
     
     
  
 
 
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     How different is it to writing books these days, though, really? 
     
     
  
 
 
 
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     Yeah, it's true. 
     
     
  
 
 
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     I mean, the challenge there is the books. 
     
     
  
 
 
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     What are the books? 
     
     
  
 
 
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     Like a memoir will sell well, right? 
     
     
  
 
 
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     But so will a TV series from that. 
     
     
  
 
 
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     That Obama sits down to walk you through his presidency in interviews with people. 
     
     
  
 
 
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     Obama talks with people in his administration about the Obama administration and the hard 
     
     
  
 
 
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     choices they made and there's a thing about Osama bin Laden and there's a thing like all 
     
     
  
 
 
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     of that like the mistakes they made and the things they feel that they are proud of and 
     
     
  
 
 
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     all of that that would be an interesting series I kind of feel like instead what we're gonna 
     
     
  
 
 
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     get is you know stuff about like a spotlight on volunteerism or and I'm not trying to or 
     
     
  
 
 
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     other stuff like that which again I'm not trying to belittle those efforts those are 
     
     
  
 
 
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     important charitable philanthropic efforts and getting people to you know speak speaking 
     
     
  
 
 
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     to people about getting them excited about this stuff and all that. It's great. That's 
     
     
  
 
 
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     a great role for a former president. But that as entertainment I am less sure is going to 
     
     
  
 
 
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     reach a particularly broad audience. But who knows? I mean, I would love this to be like, 
     
     
  
 
 
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     "Hey, you know presidential memoirs? Well, it's a show." I'm like, "What?" That would 
     
     
  
 
 
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     be amazing. But again, I don't think that's what they're gonna do. Although, call me Netflix 
     
     
  
 
 
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     or the Obamas if you want to talk about the idea of… I'm available for you to consult 
     
     
  
 
 
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     on your memoir television series. But wouldn't that be cool? I think that would be really 
     
     
  
 
 
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     interesting if it was literally like the people involved in a presidency breaking it down 
     
     
  
 
 
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     a few years after the fact and kind of justifying themselves and having people question them 
     
     
  
 
 
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     and having them do a little bit of failure analysis. I think that would be fascinating. 
     
     
  
 
 
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     I said like a video memoir almost but it ain't gonna happen. 
     
     
  
 
 
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     This is probably not what they're doing. But who knows could be good I mean they're entertaining 
     
     
  
 
 
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     we'll wait and see. 
     
     
  
 
 
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     Canal Plus in France now offers an Apple TV as a cable replacement box. They Canal Plus 
     
     
  
 
 
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     are like a TV provider. They have gotten rid of their own boxes now going forward and will 
     
     
  
 
 
	 00:11:53
     ◼
      
     ► 
     be offering their current 5 million customers the opportunity to have an Apple TV instead 
     
     
  
 
 
	 00:11:58
     ◼
      
     ► 
     of their satellite TV boxes. These customers will be able to watch programming the Canal 
     
     
  
 
 
	 00:12:03
     ◼
      
     ► 
     Plus app and obviously they'll have a login for that. And the Apple TV boxes are on a 
     
     
  
 
 
	 00:12:08
     ◼
      
     ► 
     lease agreement of 6 euros a month. Canal Plus customers can currently opt to stick 
     
     
  
 
 
	 00:12:13
     ◼
      
     ► 
     with their current satellite service instead or they can switch over to the Apple TV option. 
     
     
  
 
 
	 00:12:20
     ◼
      
     ► 
     This is very interesting. 
     
     
  
 
 
	 00:12:22
     ◼
      
     ► 
     This is a satellite TV service that's also becoming an over-the-top, as they say, TV 
     
     
  
 
 
	 00:12:26
     ◼
      
     ► 
     and internet TV service. I think it's great to see this. I think this is going to happen 
     
     
  
 
 
	 00:12:31
     ◼
      
     ► 
     more. I've mentioned on previous shows that the Comcast app, the Xfinity app on my iPad 
     
     
  
 
 
	 00:12:38
     ◼
      
     ► 
     is essentially a, when I'm in my house, it's essentially a cable box. I can watch any channel 
     
     
  
 
 
	 00:12:45
     ◼
      
     ► 
     that they have in my house live. Plus I have access to all the on demand and the extra 
     
     
  
 
 
	 00:12:51
     ◼
      
     ► 
     stuff that they've got. And I realized at some point that if they put that on the Apple 
     
     
  
 
 
	 00:12:55
     ◼
      
     ► 
     TV, my Apple TV would essentially be a cable box. That it wouldn't have all the features, 
     
     
  
 
 
	 00:13:00
     ◼
      
     ► 
     they don't have like a DVR feature on their stuff, and I have a DVR, so my DVR is way 
     
     
  
 
 
	 00:13:07
     ◼
      
     ► 
     more functional than this. But it's so close to being that. And we've seen some of these 
     
     
  
 
 
	 00:13:11
     ◼
      
     ► 
     over the top providers, and they have cloud DVR and things like that in order to take 
     
     
  
 
 
	 00:13:16
     ◼
      
     ► 
     care of that. So I think this is a question on one level of like, is it better for cable 
     
     
  
 
 
	 00:13:23
     ◼
      
     ► 
     companies to offer this sort of thing, or does it risk making them, you know, if you're 
     
     
  
 
 
	 00:13:30
     ◼
      
     ► 
     going to get your cable company's app, why don't you just use the YouTube TV app if it's 
     
     
  
 
 
	 00:13:35
     ◼
      
     ► 
     better, right? Like that would be the argument there. But I think it also says that-- 
     
     
  
 
 
	 00:13:41
     ◼
      
     ► 
     Well, they may-- Canal Plus may have exclusives in France or whatever for certain channels. 
     
     
  
 
 
	 00:13:47
     ◼
      
     ► 
     That's true, that's true, but I'm thinking that's how they have to compete then. At that 
     
     
  
 
 
	 00:13:50
     ◼
      
     ► 
     point your cable provider, separate from your internet, and my cable provider is my internet 
     
     
  
 
 
	 00:13:54
     ◼
      
     ► 
     provider and that's how they get you, but it does, at one point the over-the-top services 
     
     
  
 
 
	 00:14:02
     ◼
      
     ► 
     are so full-featured that the cable companies are just essentially competing, they're another 
     
     
  
 
 
	 00:14:06
     ◼
      
     ► 
     over-the-top service. Whether they're using their proprietary way to get video into your 
     
     
  
 
 
	 00:14:10
     ◼
      
     ► 
     home or whether like Canal Plus they're like, "Look, here's an app, just use that." Either 
     
     
  
 
 
	 00:14:15
     ◼
      
     ► 
     way, they're just all competing then, and that's a separate competition from being the 
     
     
  
 
 
	 00:14:21
     ◼
      
     ► 
     provider of the internet pipe, and that is a little bit different from what some cable 
     
     
  
 
 
	 00:14:28
     ◼
      
     ► 
     companies do now where they control your internet and they control your video. But in the end, 
     
     
  
 
 
	 00:14:34
     ◼
      
     ► 
     I think more competition is good, and having competition for who your TV provider is is 
     
     
  
 
 
	 00:14:42
     ◼
      
     ► 
     potentially a really good thing. 
     
     
  
 
 
	 00:14:43
     ◼
      
     ► 
     So also I'll point out again, this is a satellite service, 
     
     
  
 
 
	 00:14:46
     ◼
      
     ► 
     which is notable because satellite services 
     
     
  
 
 
	 00:14:49
     ◼
      
     ► 
     don't have high speed internet. 
     
     
  
 
 
	 00:14:52
     ◼
      
     ► 
     I mean, they've got low speed internet, 
     
     
  
 
 
	 00:14:54
     ◼
      
     ► 
     but they don't have high speed internet to your house. 
     
     
  
 
 
	 00:14:56
     ◼
      
     ► 
     - Yes and no. 
     
     
  
 
 
	 00:14:57
     ◼
      
     ► 
     So like you can't offer it over satellite, 
     
     
  
 
 
	 00:14:59
     ◼
      
     ► 
     but these companies also typically tend to offer 
     
     
  
 
 
	 00:15:02
     ◼
      
     ► 
     internet service now as well. 
     
     
  
 
 
 
	 00:15:04
     ◼
      
     ► 
     In the US, the satellite services generally, 
     
     
  
 
 
	 00:15:09
     ◼
      
     ► 
     although there's been some consolidation, 
     
     
  
 
 
	 00:15:12
     ◼
      
     ► 
     But generally, the satellite service doesn't give you 
     
     
  
 
 
	 00:15:14
     ◼
      
     ► 
     anything but there is satellite internet, 
     
     
  
 
 
	 00:15:15
     ◼
      
     ► 
     it's very slow, a lot of latency, it's not good. 
     
     
  
 
 
	 00:15:18
     ◼
      
     ► 
     But, and a few of them, like DirecTV is owned by AT&T 
     
     
  
 
 
	 00:15:22
     ◼
      
     ► 
     and AT&T has broadband in some markets, 
     
     
  
 
 
	 00:15:25
     ◼
      
     ► 
     but mostly it doesn't. 
     
     
  
 
 
	 00:15:25
     ◼
      
     ► 
     So if you're like me, I used to be a DirecTV customer, 
     
     
  
 
 
	 00:15:29
     ◼
      
     ► 
     I still had to have high speed internet from someone else. 
     
     
  
 
 
	 00:15:32
     ◼
      
     ► 
     And it was AT&T for a while with DSL 
     
     
  
 
 
	 00:15:34
     ◼
      
     ► 
     and then I moved to Comcast for, 
     
     
  
 
 
	 00:15:36
     ◼
      
     ► 
     and then eventually I picked up Comcast for TV. 
     
     
  
 
 
	 00:15:39
     ◼
      
     ► 
     So what I'm saying is if you're not in lockstep 
     
     
  
 
 
	 00:15:43
     ◼
      
     ► 
     where like most of your customers are getting TV 
     
     
  
 
 
	 00:15:46
     ◼
      
     ► 
     and internet from you, it's a lot easier to do this, right? 
     
     
  
 
 
	 00:15:50
     ◼
      
     ► 
     Because for you, you're already under pressure 
     
     
  
 
 
	 00:15:53
     ◼
      
     ► 
     because they've got another company they're paying 
     
     
  
 
 
	 00:15:57
     ◼
      
     ► 
     for their internet. 
     
     
  
 
 
	 00:15:58
     ◼
      
     ► 
     They could drop you on a moment's notice. 
     
     
  
 
 
	 00:16:00
     ◼
      
     ► 
     And so for them, they're basically saying, 
     
     
  
 
 
	 00:16:02
     ◼
      
     ► 
     "Look, however you want it, satellite, internet, whatever, 
     
     
  
 
 
	 00:16:06
     ◼
      
     ► 
     we don't care, just use us for your TV and we'll be happy." 
     
     
  
 
 
	 00:16:09
     ◼
      
     ► 
     And I think that that's just, we'll see more of that. 
     
     
  
 
 
	 00:16:12
     ◼
      
     ► 
     DirecTV now is an over the top service. 
     
     
  
 
 
	 00:16:16
     ◼
      
     ► 
     That is, it's the same kind of idea. 
     
     
  
 
 
	 00:16:18
     ◼
      
     ► 
     They're a satellite broadcaster and there are limits to that. 
     
     
  
 
 
	 00:16:22
     ◼
      
     ► 
     So now they also are an over the top service. 
     
     
  
 
 
	 00:16:24
     ◼
      
     ► 
     So yeah, it's interesting. 
     
     
  
 
 
	 00:16:26
     ◼
      
     ► 
     Even if you're not in France, 
     
     
  
 
 
	 00:16:28
     ◼
      
     ► 
     it's an interesting development 
     
     
  
 
 
	 00:16:29
     ◼
      
     ► 
     because most cable companies could do this today 
     
     
  
 
 
	 00:16:32
     ◼
      
     ► 
     if they really wanted to. 
     
     
  
 
 
	 00:16:33
     ◼
      
     ► 
     They'd have to invest in the technology a little bit, 
     
     
  
 
 
	 00:16:35
     ◼
      
     ► 
     but like a lot of their apps already are there 
     
     
  
 
 
	 00:16:38
     ◼
      
     ► 
     for this stuff. 
     
     
  
 
 
	 00:16:39
     ◼
      
     ► 
     They're just-- I see why they would be reluctant, 
     
     
  
 
 
	 00:16:41
     ◼
      
     ► 
     because once everything is an app, 
     
     
  
 
 
	 00:16:46
     ◼
      
     ► 
     then they have to compete with all the other apps. 
     
     
  
 
 
	 00:16:48
     ◼
      
     ► 
     Whereas right now, they get to be like the monolithic TV 
     
     
  
 
 
 
	 00:16:52
     ◼
      
     ► 
     And you don't have to use them, but a lot of consumers 
     
     
  
 
 
	 00:16:54
     ◼
      
     ► 
     are just like, OK, they give me my TV. 
     
     
  
 
 
	 00:16:57
     ◼
      
     ► 
     At least older consumers. 
     
     
  
 
 
	 00:16:58
     ◼
      
     ► 
     I think younger consumers do not care about their TV services. 
     
     
  
 
 
	 00:17:01
     ◼
      
     ► 
     But there's still a lot of money to be 
     
     
  
 
 
	 00:17:04
     ◼
      
     ► 
     made in selling people cable instead of internet 
     
     
  
 
 
	 00:17:08
     ◼
      
     ► 
     and then pick an app. 
     
     
  
 
 
	 00:17:09
     ◼
      
     ► 
     - All right, buckle up, this one's a little bit confusing. 
     
     
  
 
 
	 00:17:11
     ◼
      
     ► 
     Google announces YouTube Music and YouTube Premium. 
     
     
  
 
 
	 00:17:15
     ◼
      
     ► 
     So they are separating the features of YouTube Red 
     
     
  
 
 
	 00:17:18
     ◼
      
     ► 
     and they are now charging for them differently. 
     
     
  
 
 
	 00:17:21
     ◼
      
     ► 
     So it will now cost you $9.99 a month to get YouTube Music. 
     
     
  
 
 
	 00:17:26
     ◼
      
     ► 
     This was the existing price of YouTube Red. 
     
     
  
 
 
	 00:17:30
     ◼
      
     ► 
     YouTube Red did come with some music features, 
     
     
  
 
 
	 00:17:33
     ◼
      
     ► 
     like you got to be able to listen to YouTube 
     
     
  
 
 
	 00:17:35
     ◼
      
     ► 
     in the background and stuff like that. 
     
     
  
 
 
	 00:17:37
     ◼
      
     ► 
     but Google are now creating a YouTube music streaming service. 
     
     
  
 
 
	 00:17:41
     ◼
      
     ► 
     It's going to be, have its own dedicated app for mobile and desktop. 
     
     
  
 
 
	 00:17:46
     ◼
      
     ► 
     They are building a full on music streaming service now. Um, 
     
     
  
 
 
	 00:17:51
     ◼
      
     ► 
     I am assuming Google play music is going to die, uh, 
     
     
  
 
 
	 00:17:56
     ◼
      
     ► 
     because they are leaning into the powerful brands and the advantages of YouTube 
     
     
  
 
 
	 00:18:00
     ◼
      
     ► 
     for this. Um, Google say then, and again, like this is how you can, 
     
     
  
 
 
	 00:18:04
     ◼
      
     ► 
     I think you can read that is they say that they have the YouTube advantage is what they 
     
     
  
 
 
	 00:18:10
     ◼
      
     ► 
     call it. This means that as well as official songs, right, so you get to listen to say 
     
     
  
 
 
	 00:18:16
     ◼
      
     ► 
     the Taylor Swift album, you also have because it's YouTube access to thousands of remixes, 
     
     
  
 
 
	 00:18:22
     ◼
      
     ► 
     covers, live versions and music videos. So that does make it quite interesting. This 
     
     
  
 
 
	 00:18:27
     ◼
      
     ► 
     is something that Apple Music doesn't have and Spotify doesn't have because Google have. 
     
     
  
 
 
	 00:18:32
     ◼
      
     ► 
     So say for example, if you like Pomplamoose and you like their covers, you can get them 
     
     
  
 
 
	 00:18:39
     ◼
      
     ► 
     immediately because they're in YouTube, right? 
     
     
  
 
 
	 00:18:42
     ◼
      
     ► 
     So also Google have or YouTube has a powerful search engine algorithm behind it. 
     
     
  
 
 
	 00:18:48
     ◼
      
     ► 
     They give an example of you could search for that hipster song with the whistling and you 
     
     
  
 
 
	 00:18:53
     ◼
      
     ► 
     would get the song "Young Folks" from a few years ago. 
     
     
  
 
 
	 00:18:56
     ◼
      
     ► 
     This is an example that they give. 
     
     
  
 
 
	 00:18:57
     ◼
      
     ► 
     I like that thought, right? 
     
     
  
 
 
	 00:18:59
     ◼
      
     ► 
     And it makes sense because people are searching for this stuff right now in YouTube. 
     
     
  
 
 
	 00:19:04
     ◼
      
     ► 
     So like YouTube's algorithm for finding this music is incredibly powerful. 
     
     
  
 
 
	 00:19:09
     ◼
      
     ► 
     So that's going to be YouTube Music. 
     
     
  
 
 
	 00:19:12
     ◼
      
     ► 
     If you want to get ad-free YouTube, the ability to download videos and get access to YouTube 
     
     
  
 
 
	 00:19:17
     ◼
      
     ► 
     Originals or the YouTube Red stuff, you now need to pay a total of $11.99. 
     
     
  
 
 
	 00:19:22
     ◼
      
     ► 
     You cannot have this separately. 
     
     
  
 
 
	 00:19:24
     ◼
      
     ► 
     You must have a YouTube music subscription and then you can pay extra for YouTube Premium, 
     
     
  
 
 
	 00:19:29
     ◼
      
     ► 
     which is an additional $2. 
     
     
  
 
 
	 00:19:32
     ◼
      
     ► 
     However, if you are already a YouTube Red customer, you're grandfathered into the $9.99 
     
     
  
 
 
 
	 00:19:38
     ◼
      
     ► 
     This will be for new customers only. 
     
     
  
 
 
	 00:19:39
     ◼
      
     ► 
     I believe that it's rolling out this week. 
     
     
  
 
 
	 00:19:41
     ◼
      
     ► 
     So if this sounds interesting to you and it hasn't rolled out in your territory, maybe 
     
     
  
 
 
	 00:19:45
     ◼
      
     ► 
     go sign up for YouTube Red right now because you'll get it for $9.99. 
     
     
  
 
 
	 00:19:50
     ◼
      
     ► 
     The big news for me is that YouTube Premium and YouTube Music is going international. 
     
     
  
 
 
	 00:19:56
     ◼
      
     ► 
     Previously YouTube Red has been US only, so rolling out in the coming weeks to many countries 
     
     
  
 
 
	 00:20:00
     ◼
      
     ► 
     including Germany, France, Mexico, Italy and the UK, we're going to be able to get YouTube 
     
     
  
 
 
	 00:20:05
     ◼
      
     ► 
     Music and YouTube Premium. 
     
     
  
 
 
	 00:20:07
     ◼
      
     ► 
     Now I am really interested in YouTube Music because of the additional features that YouTube 
     
     
  
 
 
	 00:20:16
     ◼
      
     ► 
     has that nobody else has. 
     
     
  
 
 
	 00:20:18
     ◼
      
     ► 
     I'm really keen to try this out because if they have all the songs that I want, they 
     
     
  
 
 
	 00:20:23
     ◼
      
     ► 
     have playlists functionality, right? 
     
     
  
 
 
	 00:20:24
     ◼
      
     ► 
     I'm assuming that they can do a lot of the like discover weekly type stuff, probably 
     
     
  
 
 
	 00:20:28
     ◼
      
     ► 
     better than Apple can, maybe not as good as Spotify. 
     
     
  
 
 
 
	 00:20:32
     ◼
      
     ► 
     But the fact that they have all of this other content that they can give you around that 
     
     
  
 
 
	 00:20:37
     ◼
      
     ► 
     musician and around that song, that is a competitive advantage that Spotify and Apple cannot match 
     
     
  
 
 
	 00:20:43
     ◼
      
     ► 
     them on for now. 
     
     
  
 
 
	 00:20:45
     ◼
      
     ► 
     And I think that's really cool. 
     
     
  
 
 
	 00:20:46
     ◼
      
     ► 
     I think it sounds really interesting. 
     
     
  
 
 
	 00:20:47
     ◼
      
     ► 
     I'm keen to see what the apps are like. 
     
     
  
 
 
	 00:20:50
     ◼
      
     ► 
     But more than anything, I want to get YouTube Premium because I want to be able to download 
     
     
  
 
 
	 00:20:54
     ◼
      
     ► 
     YouTube videos. 
     
     
  
 
 
	 00:20:55
     ◼
      
     ► 
     I have a workflow that does this, but I'd prefer to not have to do this. 
     
     
  
 
 
	 00:20:58
     ◼
      
     ► 
     I would like to be able to just watch them in the app, download them in the app, because 
     
     
  
 
 
	 00:21:02
     ◼
      
     ► 
     I like to watch some video game streams that I like, for example, when I'm flying. 
     
     
  
 
 
	 00:21:07
     ◼
      
     ► 
     It's such a pain to have to do the whole rigmarole. 
     
     
  
 
 
	 00:21:12
     ◼
      
     ► 
     We paid for YouTube Red last summer for a couple of months. 
     
     
  
 
 
	 00:21:15
     ◼
      
     ► 
     there was a trial and we did that 
     
     
  
 
 
	 00:21:18
     ◼
      
     ► 
     because we were going on a long car trip 
     
     
  
 
 
	 00:21:19
     ◼
      
     ► 
     and Julian wanted to download a bunch of his favorite, 
     
     
  
 
 
	 00:21:23
     ◼
      
     ► 
     yeah, YouTube videos and watch them while we were, 
     
     
  
 
 
	 00:21:26
     ◼
      
     ► 
     you know, in the middle of the Nevada desert, right? 
     
     
  
 
 
	 00:21:28
     ◼
      
     ► 
     So streaming is not, it would kill our cellular 
     
     
  
 
 
	 00:21:31
     ◼
      
     ► 
     even if he could and we don't want that. 
     
     
  
 
 
	 00:21:33
     ◼
      
     ► 
     And we did that and that's okay. 
     
     
  
 
 
	 00:21:34
     ◼
      
     ► 
     I'm fascinated by this because this shows you 
     
     
  
 
 
	 00:21:37
     ◼
      
     ► 
     all the strength and all the confusion 
     
     
  
 
 
	 00:21:39
     ◼
      
     ► 
     of Google's brands, right? 
     
     
  
 
 
	 00:21:42
     ◼
      
     ► 
     Like first off, they tried to launch, you know, 
     
     
  
 
 
	 00:21:44
     ◼
      
     ► 
     have a Google Music brand that is, that was originally famously Google Play Music All 
     
     
  
 
 
	 00:21:49
     ◼
      
     ► 
     Access, the worst product name for, worst service name ever. They may keep that or they 
     
     
  
 
 
	 00:21:56
     ◼
      
     ► 
     may kill that, right? But that is a traditional, if there can be such a thing, music streaming 
     
     
  
 
 
	 00:22:01
     ◼
      
     ► 
     service like Apple Music. Yield Spotify. So there's that. And then there's YouTube. And 
     
     
  
 
 
	 00:22:10
     ◼
      
     ► 
     And the funny thing is, I get it, I get it, right? 
     
     
  
 
 
	 00:22:13
     ◼
      
     ► 
     YouTube is not a music brand in the sense that its name even is about video and we think 
     
     
  
 
 
	 00:22:18
     ◼
      
     ► 
     about it about video. 
     
     
  
 
 
	 00:22:19
     ◼
      
     ► 
     However, that hasn't stopped it from being one of the primary ways, if not the primary 
     
     
  
 
 
	 00:22:24
     ◼
      
     ► 
     way that many people, especially younger people, listen to music. 
     
     
  
 
 
	 00:22:28
     ◼
      
     ► 
     I think that YouTube is probably the biggest music platform on the planet. 
     
     
  
 
 
	 00:22:32
     ◼
      
     ► 
     It's possible. 
     
     
  
 
 
	 00:22:33
     ◼
      
     ► 
     My daughter listens to music on a music app. 
     
     
  
 
 
	 00:22:36
     ◼
      
     ► 
     She's using Apple Music now, she used Spotify for a while and I said I upgraded us to the 
     
     
  
 
 
	 00:22:40
     ◼
      
     ► 
     family plan for Apple Music and she has switched now because she has everything in there. But 
     
     
  
 
 
	 00:22:44
     ◼
      
     ► 
     my son really likes listening to video game music and it's all on YouTube. He will literally 
     
     
  
 
 
	 00:22:50
     ◼
      
     ► 
     just put his iPad playing YouTube music on his headphones while he plays video games, 
     
     
  
 
 
	 00:22:56
     ◼
      
     ► 
     right? And I think this is a very common use case. We took a family trip this weekend and 
     
     
  
 
 
	 00:23:00
     ◼
      
     ► 
     we brought one of my son's friends with me. You know, he came along and so then I had 
     
     
  
 
 
	 00:23:06
     ◼
      
     ► 
     two of these boys in the back seat. 
     
     
  
 
 
	 00:23:10
     ◼
      
     ► 
     And they're both doing this, right? 
     
     
  
 
 
	 00:23:11
     ◼
      
     ► 
     Like this is just what that cohort is doing. 
     
     
  
 
 
	 00:23:16
     ◼
      
     ► 
     And so on that level, it's like, yeah, 
     
     
  
 
 
	 00:23:18
     ◼
      
     ► 
     I know you don't think of YouTube as a music brand, 
     
     
  
 
 
	 00:23:20
     ◼
      
     ► 
     but it's actually an enormous music brand for some people. 
     
     
  
 
 
	 00:23:23
     ◼
      
     ► 
     I think the danger of Google 
     
     
  
 
 
	 00:23:25
     ◼
      
     ► 
     just killing their traditional music service 
     
     
  
 
 
	 00:23:28
     ◼
      
     ► 
     would be that some people aren't going to ever see YouTube 
     
     
  
 
 
	 00:23:32
     ◼
      
     ► 
     as a music brand. 
     
     
  
 
 
	 00:23:33
     ◼
      
     ► 
     But the problem is those people 
     
     
  
 
 
	 00:23:34
     ◼
      
     ► 
     are probably already using Spotify, right? 
     
     
  
 
 
	 00:23:36
     ◼
      
     ► 
     Like I'm not sure, maybe choose what you're best at. 
     
     
  
 
 
	 00:23:40
     ◼
      
     ► 
     And YouTube is what is best at doing music 
     
     
  
 
 
	 00:23:42
     ◼
      
     ► 
     for within the Google portfolio. 
     
     
  
 
 
	 00:23:44
     ◼
      
     ► 
     So just leaning into that, I kinda like that idea. 
     
     
  
 
 
	 00:23:48
     ◼
      
     ► 
     It's gonna be, right? 
     
     
  
 
 
	 00:23:49
     ◼
      
     ► 
     Like not every service is for everybody. 
     
     
  
 
 
	 00:23:51
     ◼
      
     ► 
     Your description of all of the advantages 
     
     
  
 
 
	 00:23:54
     ◼
      
     ► 
     that YouTube has in terms of all the content 
     
     
  
 
 
	 00:23:57
     ◼
      
     ► 
     that's around that, the ancillary content, 
     
     
  
 
 
	 00:23:59
     ◼
      
     ► 
     that's the stuff that I listened to once 
     
     
  
 
 
	 00:24:00
     ◼
      
     ► 
     and never wanna listen to again. 
     
     
  
 
 
	 00:24:02
     ◼
      
     ► 
     So for me, I'm like, I don't care about that. 
     
     
  
 
 
	 00:24:05
     ◼
      
     ► 
     I'm also really skeptical of, because of Google in general, 
     
     
  
 
 
	 00:24:10
     ◼
      
     ► 
     that they're really gonna be able to do something 
     
     
  
 
 
	 00:24:13
     ◼
      
     ► 
     like a discover playlist or curated playlist 
     
     
  
 
 
	 00:24:16
     ◼
      
     ► 
     because that's not them, they're algorithm-based 
     
     
  
 
 
	 00:24:19
     ◼
      
     ► 
     and I'm not entirely sure I trust their algorithms 
     
     
  
 
 
	 00:24:21
     ◼
      
     ► 
     to actually give me, over having some human participation 
     
     
  
 
 
	 00:24:25
     ◼
      
     ► 
     in the curation. 
     
     
  
 
 
	 00:24:26
     ◼
      
     ► 
     But again, that's a style thing. 
     
     
  
 
 
	 00:24:27
     ◼
      
     ► 
     Like for other people, you just trust the, 
     
     
  
 
 
	 00:24:29
     ◼
      
     ► 
     I mean, when I think about using YouTube, 
     
     
  
 
 
	 00:24:31
     ◼
      
     ► 
     you kind of trust the algorithm, right? 
     
     
  
 
 
	 00:24:33
     ◼
      
     ► 
     Like, oh, look at these videos. 
     
     
  
 
 
	 00:24:34
     ◼
      
     ► 
     how many times do you play a YouTube video 
     
     
  
 
 
	 00:24:37
     ◼
      
     ► 
     and then you see like five interesting videos 
     
     
  
 
 
	 00:24:39
     ◼
      
     ► 
     that are generated by the algorithm, right? 
     
     
  
 
 
	 00:24:41
     ◼
      
     ► 
     So there is something to be said for that. 
     
     
  
 
 
	 00:24:44
     ◼
      
     ► 
     And so that's all good. 
     
     
  
 
 
	 00:24:45
     ◼
      
     ► 
     That's all good. 
     
     
  
 
 
	 00:24:46
     ◼
      
     ► 
     I think as weird as it is as an old to look at this 
     
     
  
 
 
	 00:24:49
     ◼
      
     ► 
     and be like YouTube music service, it makes sense. 
     
     
  
 
 
	 00:24:51
     ◼
      
     ► 
     It totally makes sense if you understand what YouTube is 
     
     
  
 
 
	 00:24:55
     ◼
      
     ► 
     in terms of being a music delivery platform 
     
     
  
 
 
	 00:24:57
     ◼
      
     ► 
     for especially young people. 
     
     
  
 
 
	 00:25:00
     ◼
      
     ► 
     My problem is the video stuff. 
     
     
  
 
 
	 00:25:02
     ◼
      
     ► 
     'Cause I feel like YouTube Red was weird 
     
     
  
 
 
	 00:25:06
     ◼
      
     ► 
     because it was like all these YouTube features 
     
     
  
 
 
	 00:25:08
     ◼
      
     ► 
     plus premium content. 
     
     
  
 
 
	 00:25:10
     ◼
      
     ► 
     And of course they've changed 
     
     
  
 
 
	 00:25:11
     ◼
      
     ► 
     their premium content strategy too, 
     
     
  
 
 
	 00:25:13
     ◼
      
     ► 
     where they were like working with YouTubers 
     
     
  
 
 
	 00:25:16
     ◼
      
     ► 
     and now they're still working with YouTubers, 
     
     
  
 
 
	 00:25:17
     ◼
      
     ► 
     but they also have like traditional- 
     
     
  
 
 
	 00:25:19
     ◼
      
     ► 
     - It's mostly celebrities now. 
     
     
  
 
 
	 00:25:20
     ◼
      
     ► 
     - Right, right. 
     
     
  
 
 
	 00:25:21
     ◼
      
     ► 
     And "Cobra Kai" is just an original series, right? 
     
     
  
 
 
	 00:25:24
     ◼
      
     ► 
     They're trying out an entirely, 
     
     
  
 
 
	 00:25:27
     ◼
      
     ► 
     just an original scripted series. 
     
     
  
 
 
	 00:25:29
     ◼
      
     ► 
     So that's the part that kind of, 
     
     
  
 
 
	 00:25:31
     ◼
      
     ► 
     I feel like they're getting their music story together, 
     
     
  
 
 
	 00:25:34
     ◼
      
     ► 
     their video story is still just kind of a mess 
     
     
  
 
 
	 00:25:36
     ◼
      
     ► 
     because I look at this and I think, well, wait a second, 
     
     
  
 
 
	 00:25:38
     ◼
      
     ► 
     so you can't get it separately. 
     
     
  
 
 
	 00:25:39
     ◼
      
     ► 
     So you have to get a music service 
     
     
  
 
 
	 00:25:41
     ◼
      
     ► 
     in order to get the extra features and the video content, 
     
     
  
 
 
	 00:25:45
     ◼
      
     ► 
     which that seems like a mistake to me. 
     
     
  
 
 
	 00:25:48
     ◼
      
     ► 
     So the YouTube music seems like a service 
     
     
  
 
 
	 00:25:53
     ◼
      
     ► 
     that will actually stick 
     
     
  
 
 
	 00:25:54
     ◼
      
     ► 
     after them trying all these different things. 
     
     
  
 
 
	 00:25:58
     ◼
      
     ► 
     I would probably lay money that YouTube Premium 
     
     
  
 
 
	 00:26:01
     ◼
      
     ► 
     is gonna change dramatically in the next couple of years 
     
     
  
 
 
	 00:26:05
     ◼
      
     ► 
     'cause I'm not sure it actually works or makes any sense. 
     
     
  
 
 
	 00:26:07
     ◼
      
     ► 
     It's more like they need a place to stuff 
     
     
  
 
 
	 00:26:09
     ◼
      
     ► 
     a bunch of these things. 
     
     
  
 
 
	 00:26:11
     ◼
      
     ► 
     And why you would not just put the, 
     
     
  
 
 
	 00:26:14
     ◼
      
     ► 
     I mean, like the downloading videos and stuff, 
     
     
  
 
 
	 00:26:16
     ◼
      
     ► 
     it's like, you got people paying you money, 
     
     
  
 
 
	 00:26:18
     ◼
      
     ► 
     maybe you want an extra $2 a month, 
     
     
  
 
 
	 00:26:20
     ◼
      
     ► 
     you're Google, you want an extra $2 a month 
     
     
  
 
 
	 00:26:22
     ◼
      
     ► 
     for somebody who's already paying you, 
     
     
  
 
 
	 00:26:24
     ◼
      
     ► 
     maybe you should just let them have that feature. 
     
     
  
 
 
	 00:26:27
     ◼
      
     ► 
     Ad-free is weird. 
     
     
  
 
 
	 00:26:28
     ◼
      
     ► 
     It's fine, but of course, staking anything on AdFree 
     
     
  
 
 
	 00:26:31
     ◼
      
     ► 
     is always strange because you have a relationship 
     
     
  
 
 
	 00:26:33
     ◼
      
     ► 
     with advertisers, and now you're telling them 
     
     
  
 
 
	 00:26:36
     ◼
      
     ► 
     that we have this hardcore group of people 
     
     
  
 
 
	 00:26:38
     ◼
      
     ► 
     who you can't reach, which is also a little bit weird. 
     
     
  
 
 
	 00:26:41
     ◼
      
     ► 
     And then you've got the premium content. 
     
     
  
 
 
	 00:26:43
     ◼
      
     ► 
     So I'm not sure they've got a whole story there. 
     
     
  
 
 
	 00:26:46
     ◼
      
     ► 
     But then again, I could also say maybe Google saying, 
     
     
  
 
 
	 00:26:50
     ◼
      
     ► 
     "Look, we're not gonna build our own video streaming service 
     
     
  
 
 
	 00:26:54
     ◼
      
     ► 
     outside of YouTube, and we're not, 
     
     
  
 
 
	 00:26:57
     ◼
      
     ► 
     just like we probably shouldn't have built 
     
     
  
 
 
	 00:26:58
     ◼
      
     ► 
     our own music streaming service outside of YouTube 
     
     
  
 
 
	 00:27:01
     ◼
      
     ► 
     because we own YouTube and we're just gonna be YouTube 
     
     
  
 
 
	 00:27:04
     ◼
      
     ► 
     as much as we possibly can. 
     
     
  
 
 
	 00:27:06
     ◼
      
     ► 
     And I can really see that argument. 
     
     
  
 
 
	 00:27:08
     ◼
      
     ► 
     I feel like the end result may be that they realize 
     
     
  
 
 
	 00:27:12
     ◼
      
     ► 
     that generating all of this premium content, 
     
     
  
 
 
	 00:27:14
     ◼
      
     ► 
     whether it was with YouTubers or then celebrities 
     
     
  
 
 
	 00:27:16
     ◼
      
     ► 
     or then they bought this scripted show, 
     
     
  
 
 
	 00:27:19
     ◼
      
     ► 
     they may realize, no, that's not us. 
     
     
  
 
 
	 00:27:21
     ◼
      
     ► 
     And just kind of back away from there. 
     
     
  
 
 
	 00:27:23
     ◼
      
     ► 
     But it's hard. 
     
     
  
 
 
	 00:27:25
     ◼
      
     ► 
     You can see Apple couldn't resist it. 
     
     
  
 
 
	 00:27:26
     ◼
      
     ► 
     It's hard to sit on the sidelines as a tech giant 
     
     
  
 
 
	 00:27:29
     ◼
      
     ► 
     and see Netflix and see what Amazon's doing 
     
     
  
 
 
	 00:27:32
     ◼
      
     ► 
     and how Apple's doing it and be Google and like, 
     
     
  
 
 
	 00:27:34
     ◼
      
     ► 
     but I really wanna compete with those guys. 
     
     
  
 
 
	 00:27:37
     ◼
      
     ► 
     It's like, but you've got YouTube, 
     
     
  
 
 
	 00:27:38
     ◼
      
     ► 
     you don't need to compete with those guys. 
     
     
  
 
 
	 00:27:40
     ◼
      
     ► 
     You've got this huge video, 
     
     
  
 
 
	 00:27:41
     ◼
      
     ► 
     but I kinda wanna spend billions of dollars 
     
     
  
 
 
	 00:27:43
     ◼
      
     ► 
     on original scripted content. 
     
     
  
 
 
	 00:27:45
     ◼
      
     ► 
     Maybe not, maybe don't do that, but who knows? 
     
     
  
 
 
	 00:27:49
     ◼
      
     ► 
     I don't know, it's fascinating. 
     
     
  
 
 
	 00:27:51
     ◼
      
     ► 
     I'm tired of YouTube and Google 
     
     
  
 
 
	 00:27:53
     ◼
      
     ► 
     keeping changing all of their things 
     
     
  
 
 
	 00:27:56
     ◼
      
     ► 
     and what they are, it's so confusing and weird. 
     
     
  
 
 
	 00:27:58
     ◼
      
     ► 
     But with the music thing anyway, 
     
     
  
 
 
	 00:28:00
     ◼
      
     ► 
     I feel like they maybe found the right approach, 
     
     
  
 
 
	 00:28:02
     ◼
      
     ► 
     which is just to embrace that YouTube is a music brand too, 
     
     
  
 
 
	 00:28:06
     ◼
      
     ► 
     and just lean all the way in. 
     
     
  
 
 
	 00:28:08
     ◼
      
     ► 
     - Today's episode of Upgrade 
     
     
  
 
 
	 00:28:09
     ◼
      
     ► 
     is brought to you by Squarespace. 
     
     
  
 
 
	 00:28:11
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	 00:28:12
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     they will let you easily create a website 
     
     
  
 
 
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     and with the ability to grab a unique domain, 
     
     
  
 
 
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     and so much more, they are the all-in-one place 
     
     
  
 
 
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     Like, let's say you want to add an online store or what about blog 
     
     
  
 
 
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     functionality to your site? 
     
     
  
 
 
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     because it's the easiest way for me to get my thoughts out on my words out on the internet. 
     
     
  
 
 
	 00:29:16
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	 00:29:21
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	 00:29:26
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	 00:29:31
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     to Squarespace for their support. Squarespace, make your next move, make your next website. 
     
     
  
 
 
	 00:29:37
     ◼
      
     ► 
     So I have built a gaming PC. This is something that I've been talking about throughout the 
     
     
  
 
 
	 00:29:43
     ◼
      
     ► 
     year and I have done it. Um, and it's making me, it's given me a couple of things that 
     
     
  
 
 
	 00:29:48
     ◼
      
     ► 
     I want to talk to you about, Jason. 
     
     
  
 
 
	 00:29:50
     ◼
      
     ► 
     If you are interested in hearing the process of me building the PC, I will do some follow-out 
     
     
  
 
 
	 00:29:56
     ◼
      
     ► 
     to episode 58 of remaster and episode 69 of Cortex, which will be released within 24 hours 
     
     
  
 
 
	 00:30:05
     ◼
      
     ► 
     of this show being posted, so you can look out for those. 
     
     
  
 
 
	 00:30:08
     ◼
      
     ► 
     I kind of go into detail about the actual building process, but I didn't want to talk 
     
     
  
 
 
	 00:30:14
     ◼
      
     ► 
     about that so much here today. 
     
     
  
 
 
	 00:30:16
     ◼
      
     ► 
     I wanted to talk about some of my experiences of using a PC again after, well for one, not 
     
     
  
 
 
	 00:30:24
     ◼
      
     ► 
     having really used a PC at all for four years and not used a PC for like entertainment or 
     
     
  
 
 
	 00:30:31
     ◼
      
     ► 
     my own choice for like ten years maybe? 
     
     
  
 
 
	 00:30:38
     ◼
      
     ► 
     Before I got my first Mac, more than that, nearly 15, who knows. 
     
     
  
 
 
	 00:30:41
     ◼
      
     ► 
     So I have a few different areas, Jason, that I wanted to talk to you about. App stores 
     
     
  
 
 
	 00:30:48
     ◼
      
     ► 
     is probably the one of the most interesting. The Windows App Store is barren. It is bad. 
     
     
  
 
 
	 00:30:58
     ◼
      
     ► 
     It's kind of like the Mac App Store in that there isn't really a lot there, but Microsoft 
     
     
  
 
 
	 00:31:03
     ◼
      
     ► 
     tries to position it. There is, I have to say this because I can't get it, there's a 
     
     
  
 
 
	 00:31:07
     ◼
      
     ► 
     huge storm here happening right now in London. I have to mention it right now because you're 
     
     
  
 
 
	 00:31:11
     ◼
      
     ► 
     to keep hearing it. I nearly, my brain nearly exploded a minute ago because of some lightning. 
     
     
  
 
 
	 00:31:16
     ◼
      
     ► 
     I edited that out of the show. But there is, there's a storm. I'm sorry. There's nothing 
     
     
  
 
 
	 00:31:20
     ◼
      
     ► 
     I can do to control the world. That's exactly it. That was an accurate representation of 
     
     
  
 
 
	 00:31:27
     ◼
      
     ► 
     what just happened outside of my office. But anyway, so, you know, the Mac App Store is 
     
     
  
 
 
	 00:31:31
     ◼
      
     ► 
     a lonely place, right? And the Windows App Store is kind of like that. There are some 
     
     
  
 
 
	 00:31:35
     ◼
      
     ► 
     apps there, there are some utilities there, but most of the stuff that's there, it's not 
     
     
  
 
 
	 00:31:39
     ◼
      
     ► 
     really that useful or updated that often because there's just not a lot of focus put there 
     
     
  
 
 
	 00:31:44
     ◼
      
     ► 
     by Apple and I don't think there's been a lot of focus there by Microsoft. But the thing 
     
     
  
 
 
	 00:31:48
     ◼
      
     ► 
     is about the Windows App Store, that is the App Store for all of their devices, right? 
     
     
  
 
 
	 00:31:54
     ◼
      
     ► 
     So you can still get Windows Phone apps and then there's tablet apps and then there's 
     
     
  
 
 
	 00:31:57
     ◼
      
     ► 
     the desktop apps. And if you think of it in comparison to the iOS App Store, it's not 
     
     
  
 
 
	 00:32:04
     ◼
      
     ► 
     good. Like, I downloaded the official Twitter app. It's just the webpage. Like, that's all 
     
     
  
 
 
	 00:32:12
     ◼
      
     ► 
     it is. It is literally the webpage. You can't even have multiple accounts in the official 
     
     
  
 
 
	 00:32:17
     ◼
      
     ► 
     Twitter app on Windows. All it is is the webpage. It's not good there. And I think this is why 
     
     
  
 
 
	 00:32:24
     ◼
      
     ► 
     they announced this a couple of weeks ago, right, at Build, their revenue split change. 
     
     
  
 
 
	 00:32:29
     ◼
      
     ► 
     So they're doing like 95% goes to developers now. 
     
     
  
 
 
	 00:32:35
     ◼
      
     ► 
     It can be up to between 85 and 90%, 95% of the revenue goes to developers. 
     
     
  
 
 
	 00:32:40
     ◼
      
     ► 
     And this is a clear thing from them where they really want people to use their apps 
     
     
  
 
 
	 00:32:45
     ◼
      
     ► 
     at like their app store and to use their functions and to actually put stuff there. 
     
     
  
 
 
	 00:32:49
     ◼
      
     ► 
     But there is another side of the Windows App Store, which is games. 
     
     
  
 
 
	 00:32:55
     ◼
      
     ► 
     So like any Xbox exclusive is on the Microsoft Store for PC. 
     
     
  
 
 
	 00:33:01
     ◼
      
     ► 
     This is the reason I bought it and this shows the big difference, right? 
     
     
  
 
 
	 00:33:05
     ◼
      
     ► 
     You can get games in the Mac App Store, but they're like okay games or they're older games. 
     
     
  
 
 
	 00:33:11
     ◼
      
     ► 
     This is anything. 
     
     
  
 
 
	 00:33:12
     ◼
      
     ► 
     Like games that come out now on Xbox I can get on my PC, as well as being able to get 
     
     
  
 
 
	 00:33:18
     ◼
      
     ► 
     anything from Steam. 
     
     
  
 
 
	 00:33:20
     ◼
      
     ► 
     all these PC games and VR games are available to me, which is why I built this PC in the 
     
     
  
 
 
	 00:33:25
     ◼
      
     ► 
     first place. And like that's the big difference, right? Like Apple has apps, Microsoft has 
     
     
  
 
 
	 00:33:31
     ◼
      
     ► 
     games and depending on what you are more focused towards, I think that's these days why you 
     
     
  
 
 
	 00:33:37
     ◼
      
     ► 
     would make the decision that you would make, right? Would you agree with that? 
     
     
  
 
 
	 00:33:41
     ◼
      
     ► 
     Yeah, I think so. 
     
     
  
 
 
	 00:33:42
     ◼
      
     ► 
     So I also wanted to talk about just the overall feel today still, because I think Windows 
     
     
  
 
 
	 00:33:48
     ◼
      
     ► 
     Windows 10, Windows 10 looks nicer than any version of Windows I've used in the past. 
     
     
  
 
 
	 00:33:53
     ◼
      
     ► 
     Have you used Windows 10 at all? 
     
     
  
 
 
	 00:33:55
     ◼
      
     ► 
     Yeah, I have it installed on my iMac actually because I do have, of course, I do have games 
     
     
  
 
 
	 00:34:02
     ◼
      
     ► 
     that I want to play that are only available on Windows. And so I set up boot camp, I went 
     
     
  
 
 
	 00:34:06
     ◼
      
     ► 
     to the, I went to my local Microsoft store, I walked in the door, I had to make my way 
     
     
  
 
 
	 00:34:11
     ◼
      
     ► 
     through the massive crowds that were outside the Apple store. And then went, walked with 
     
     
  
 
 
	 00:34:17
     ◼
      
     ► 
     a tumbleweed blowing by into the Microsoft Store. I'm sorry, we kid Microsoft, but those 
     
     
  
 
 
	 00:34:21
     ◼
      
     ► 
     stores don't have very many people in them. I had like two, three people who are like, 
     
     
  
 
 
	 00:34:25
     ◼
      
     ► 
     "Oh, yes, sir. I wanted to touch that Surface thing, the big Surface Studio thing." And 
     
     
  
 
 
	 00:34:30
     ◼
      
     ► 
     I couldn't even use it for a minute before I had two people pop up to me saying, "Yes, 
     
     
  
 
 
	 00:34:34
     ◼
      
     ► 
     sir. Can I help you with anything?" I'm like, "Oh, man." Anyway, I bought a Windows 10 install 
     
     
  
 
 
	 00:34:38
     ◼
      
     ► 
     on a little USB stick and used boot camp and got it all up and running on my iMac. So I 
     
     
  
 
 
	 00:34:45
     ◼
      
     ► 
     I do have it and I have used it. 
     
     
  
 
 
	 00:34:47
     ◼
      
     ► 
     It's a little weird because like I learned 
     
     
  
 
 
	 00:34:50
     ◼
      
     ► 
     how to use Windows XP, right? 
     
     
  
 
 
	 00:34:54
     ◼
      
     ► 
     That's the Windows that I like. 
     
     
  
 
 
	 00:34:56
     ◼
      
     ► 
     I know my way around in Windows XP 
     
     
  
 
 
	 00:34:58
     ◼
      
     ► 
     and Windows 10 is like, it's so strange 
     
     
  
 
 
	 00:35:00
     ◼
      
     ► 
     and like things are in corners 
     
     
  
 
 
	 00:35:03
     ◼
      
     ► 
     and there are little tabs and little blue things everywhere. 
     
     
  
 
 
	 00:35:06
     ◼
      
     ► 
     And it's a little, it takes a lot of getting used to, 
     
     
  
 
 
	 00:35:08
     ◼
      
     ► 
     but it looks great. 
     
     
  
 
 
	 00:35:09
     ◼
      
     ► 
     It is the result of Microsoft taking care 
     
     
  
 
 
	 00:35:13
     ◼
      
     ► 
     with their platform. 
     
     
  
 
 
	 00:35:14
     ◼
      
     ► 
     but what I like is on the face of it everything looks way nicer but you do not have to go 
     
     
  
 
 
	 00:35:19
     ◼
      
     ► 
     very far down to get Windows 95 back. 
     
     
  
 
 
 
	 00:35:22
     ◼
      
     ► 
     Like so you can go into the control panel right and everything's much more nicely designed 
     
     
  
 
 
	 00:35:26
     ◼
      
     ► 
     and you click it and you can select from these little icons as soon as you click like properties 
     
     
  
 
 
	 00:35:30
     ◼
      
     ► 
     on anything you get Windows 95 pop up right with all the tabs and it's like no this is 
     
     
  
 
 
	 00:35:36
     ◼
      
     ► 
     not it's only skin deep this this this change. 
     
     
  
 
 
	 00:35:41
     ◼
      
     ► 
     I think their philosophy is like, they want to float up all the stuff that most people 
     
     
  
 
 
	 00:35:47
     ◼
      
     ► 
     care about to this one level, and it's a very nice level. And then if you want to tweak 
     
     
  
 
 
	 00:35:51
     ◼
      
     ► 
     anything, they're like, "All right, forget it. Here you go. You're one of those people. 
     
     
  
 
 
	 00:35:56
     ◼
      
     ► 
     Dig down deep." And yeah, it's hard. You can't change it all overnight. And so yeah, there's 
     
     
  
 
 
	 00:36:02
     ◼
      
     ► 
     still a whole level below the surface. Because it's still Windows, right? It still fundamentally 
     
     
  
 
 
	 00:36:08
     ◼
      
     ► 
     is Windows, it needs to do the things that Windows does and that also means that it has 
     
     
  
 
 
	 00:36:11
     ◼
      
     ► 
     to have all of these kind of weird areas and tweaky settings and things. Things that seem 
     
     
  
 
 
	 00:36:15
     ◼
      
     ► 
     perfectly normal probably to a Windows user but that to a Mac user you're like, "Whoa, 
     
     
  
 
 
	 00:36:20
     ◼
      
     ► 
     okay, now what do I have to do?" Yeah. 
     
     
  
 
 
	 00:36:22
     ◼
      
     ► 
     - But like, you know, in surprise to nobody, like, if overall look and feel and polish 
     
     
  
 
 
	 00:36:28
     ◼
      
     ► 
     is what you like, the Mac OS is like, I almost, I feel like I had forgotten or like not paid 
     
     
  
 
 
	 00:36:36
     ◼
      
     ► 
     attention for a while to just like the overall look and feel of desktop operating systems. 
     
     
  
 
 
	 00:36:42
     ◼
      
     ► 
     I appreciate the way my Mac looks a lot more now that I've used Windows. Like Windows looks 
     
     
  
 
 
	 00:36:47
     ◼
      
     ► 
     so much better than it ever has. Yes. But it's still not not I mean I'm sorry if you 
     
     
  
 
 
	 00:36:52
     ◼
      
     ► 
     love Windows but like for my tastes it is still nowhere near what the Mac is. Like just 
     
     
  
 
 
	 00:36:57
     ◼
      
     ► 
     from a visual consistency perspective like everything kind of looks the same. You know 
     
     
  
 
 
	 00:37:03
     ◼
      
     ► 
     like there are elements of basically all Mac apps unless they're like Windows 
     
     
  
 
 
	 00:37:08
     ◼
      
     ► 
     first like Steam for example right that like all Mac apps kind of have a look to 
     
     
  
 
 
	 00:37:13
     ◼
      
     ► 
     them and all of the OS kind of has a consistent look to it and this 
     
     
  
 
 
	 00:37:17
     ◼
      
     ► 
     consistency doesn't really seem to exist in Windows so much and I know that that 
     
     
  
 
 
	 00:37:21
     ◼
      
     ► 
     is like a thing of Windows right so like I wanted to talk about custom 
     
     
  
 
 
	 00:37:28
     ◼
      
     ► 
     customizability a little bit right like it's almost endless on Windows you can 
     
     
  
 
 
	 00:37:32
     ◼
      
     ► 
     It comes from the build, right? 
     
     
  
 
 
	 00:37:35
     ◼
      
     ► 
     You choose every piece of hardware you want, you make your own thing, 
     
     
  
 
 
	 00:37:38
     ◼
      
     ► 
     which I think is amazing. 
     
     
  
 
 
	 00:37:40
     ◼
      
     ► 
     Like I've loved doing that, like making my own PC and the software as well. 
     
     
  
 
 
	 00:37:44
     ◼
      
     ► 
     Like it's all kind of, you're putting it all together on your own, but what 
     
     
  
 
 
	 00:37:47
     ◼
      
     ► 
     that lends itself to, uh, is real kind of mess in places, right? 
     
     
  
 
 
	 00:37:56
     ◼
      
     ► 
     because things just don't, they just don't 
     
     
  
 
 
	 00:38:00
     ◼
      
     ► 
     like map together so well at times, 
     
     
  
 
 
	 00:38:04
     ◼
      
     ► 
     you know, like apps just look so wildly different sometimes. 
     
     
  
 
 
	 00:38:07
     ◼
      
     ► 
     - And I don't wanna beat up Windows here, 
     
     
  
 
 
	 00:38:10
     ◼
      
     ► 
     but I do think that, and everybody can like what they like, 
     
     
  
 
 
	 00:38:13
     ◼
      
     ► 
     but I think there is a trend in the media, 
     
     
  
 
 
	 00:38:16
     ◼
      
     ► 
     especially the tech media, to give Microsoft kind of a pass 
     
     
  
 
 
	 00:38:21
     ◼
      
     ► 
     because it's made so many improvements, 
     
     
  
 
 
	 00:38:24
     ◼
      
     ► 
     which again, to be congratulated, 
     
     
  
 
 
	 00:38:25
     ◼
      
     ► 
     Microsoft used to not care basically 
     
     
  
 
 
	 00:38:28
     ◼
      
     ► 
     about user experience and design. 
     
     
  
 
 
	 00:38:30
     ◼
      
     ► 
     And they clearly do care and they are trying their best. 
     
     
  
 
 
	 00:38:33
     ◼
      
     ► 
     But I will also say, going back to the Mac OS thing, 
     
     
  
 
 
	 00:38:36
     ◼
      
     ► 
     like there are people out there I read now 
     
     
  
 
 
	 00:38:39
     ◼
      
     ► 
     who straight faced say Microsoft has passed Apple on desktop 
     
     
  
 
 
	 00:38:44
     ◼
      
     ► 
     in terms of usability, in terms of design. 
     
     
  
 
 
	 00:38:46
     ◼
      
     ► 
     - They haven't, like I want a masterclass from those people. 
     
     
  
 
 
	 00:38:51
     ◼
      
     ► 
     Those, I think, and again, they are using Windows a lot, 
     
     
  
 
 
	 00:38:56
     ◼
      
     ► 
     so maybe they are seeing it and I just haven't gotten it, 
     
     
  
 
 
	 00:38:58
     ◼
      
     ► 
     but I look at it and I think, 
     
     
  
 
 
	 00:39:00
     ◼
      
     ► 
     you don't use your computer as much as you used to 
     
     
  
 
 
	 00:39:04
     ◼
      
     ► 
     because you're using smartphones, 
     
     
  
 
 
	 00:39:06
     ◼
      
     ► 
     you are taken in by how much they've improved. 
     
     
  
 
 
	 00:39:10
     ◼
      
     ► 
     And so here's a fun narrative 
     
     
  
 
 
	 00:39:12
     ◼
      
     ► 
     because horse race narratives are fun. 
     
     
  
 
 
	 00:39:14
     ◼
      
     ► 
     And this is like, oh, now Microsoft has edged, 
     
     
  
 
 
	 00:39:16
     ◼
      
     ► 
     ha ha, the shoe is on the other foot. 
     
     
  
 
 
	 00:39:17
     ◼
      
     ► 
     No, Apple, Microsoft is beat. 
     
     
  
 
 
	 00:39:20
     ◼
      
     ► 
     I just, I don't think it actually bears up 
     
     
  
 
 
	 00:39:23
     ◼
      
     ► 
     other than to say like, 
     
     
  
 
 
	 00:39:24
     ◼
      
     ► 
     it's got a bunch of touchscreen stuff 
     
     
  
 
 
	 00:39:25
     ◼
      
     ► 
     that of course Apple doesn't even do. 
     
     
  
 
 
	 00:39:27
     ◼
      
     ► 
     And if you're interacting in that mode, 
     
     
  
 
 
	 00:39:28
     ◼
      
     ► 
     it is very nice on that level, 
     
     
  
 
 
	 00:39:32
     ◼
      
     ► 
     they've built it for that. 
     
     
  
 
 
	 00:39:33
     ◼
      
     ► 
     And, but anyway, I question that. 
     
     
  
 
 
	 00:39:36
     ◼
      
     ► 
     And then when you go to the other apps, 
     
     
  
 
 
	 00:39:37
     ◼
      
     ► 
     this is the other thing is when I was saying like apps 
     
     
  
 
 
	 00:39:41
     ◼
      
     ► 
     or like Microsoft is committed to improving windows, 
     
     
  
 
 
	 00:39:44
     ◼
      
     ► 
     like Microsoft app developers, 
     
     
  
 
 
	 00:39:46
     ◼
      
     ► 
     Windows app developers, not as committed, 
     
     
  
 
 
	 00:39:50
     ◼
      
     ► 
     not as committed. 
     
     
  
 
 
	 00:39:51
     ◼
      
     ► 
     So my story here is that I have a friend 
     
     
  
 
 
	 00:39:55
     ◼
      
     ► 
     who is a podcaster and a podcast editor, 
     
     
  
 
 
	 00:39:58
     ◼
      
     ► 
     and I have her do some podcasts, everything for me, 
     
     
  
 
 
	 00:40:02
     ◼
      
     ► 
     and she and her husband have a podcast consulting business. 
     
     
  
 
 
	 00:40:07
     ◼
      
     ► 
     - Just give it a plug. 
     
     
  
 
 
	 00:40:07
     ◼
      
     ► 
     - Podcast and work with people. 
     
     
  
 
 
	 00:40:09
     ◼
      
     ► 
     It's called Castria, it's Erica Ensign and Steven Shipanski. 
     
     
  
 
 
	 00:40:13
     ◼
      
     ► 
     and they are at, I think it's wearcastria.com, 
     
     
  
 
 
	 00:40:18
     ◼
      
     ► 
     and I think that is a redirect. - Yep, I got it. 
     
     
  
 
 
	 00:40:21
     ◼
      
     ► 
     - Anyway, so she's a PC user, he's a Mac user, 
     
     
  
 
 
	 00:40:24
     ◼
      
     ► 
     and we were talking about recording audio and video, 
     
     
  
 
 
	 00:40:27
     ◼
      
     ► 
     and I was talking about Audio Hijack. 
     
     
  
 
 
	 00:40:29
     ◼
      
     ► 
     And I'm like, what would be the equivalent on Windows? 
     
     
  
 
 
	 00:40:34
     ◼
      
     ► 
     And there's a program called Total Recorder. 
     
     
  
 
 
	 00:40:37
     ◼
      
     ► 
     And I called up the Total Recorder website, 
     
     
  
 
 
	 00:40:39
     ◼
      
     ► 
     and first off, they make it kind of hard 
     
     
  
 
 
	 00:40:40
     ◼
      
     ► 
     to see what Total Recorder looks like, 
     
     
  
 
 
	 00:40:41
     ◼
      
     ► 
     which I find suspicious fundamentally, like, 
     
     
  
 
 
	 00:40:45
     ◼
      
     ► 
     you want me to buy your software 
     
     
  
 
 
	 00:40:48
     ◼
      
     ► 
     and you won't show me your software? 
     
     
  
 
 
	 00:40:49
     ◼
      
     ► 
     That's, I'm a little concerned about that. 
     
     
  
 
 
	 00:40:52
     ◼
      
     ► 
     But I feel like it is the perfect example 
     
     
  
 
 
	 00:40:54
     ◼
      
     ► 
     of the difference between the Mac and Windows, 
     
     
  
 
 
	 00:40:55
     ◼
      
     ► 
     which is call record, or not call recorder, audio hijack. 
     
     
  
 
 
	 00:40:59
     ◼
      
     ► 
     It's got these little round wrecked, you know, 
     
     
  
 
 
	 00:41:03
     ◼
      
     ► 
     little squares with rounded off corners 
     
     
  
 
 
	 00:41:05
     ◼
      
     ► 
     that you build like a little workflow 
     
     
  
 
 
	 00:41:07
     ◼
      
     ► 
     and it's got a whole bunch of different functions 
     
     
  
 
 
	 00:41:08
     ◼
      
     ► 
     and you can do all of this stuff 
     
     
  
 
 
	 00:41:10
     ◼
      
     ► 
     and you press the button and it lights up 
     
     
  
 
 
	 00:41:13
     ◼
      
     ► 
     and all of this stuff. 
     
     
  
 
 
	 00:41:14
     ◼
      
     ► 
     And then there's like Total Recorder, 
     
     
  
 
 
	 00:41:16
     ◼
      
     ► 
     which again, seems like a very functional, 
     
     
  
 
 
	 00:41:18
     ◼
      
     ► 
     useful app for recording audio and video on Windows. 
     
     
  
 
 
	 00:41:22
     ◼
      
     ► 
     But to look at it, 
     
     
  
 
 
	 00:41:24
     ◼
      
     ► 
     it does not feel like the modern version of Windows 
     
     
  
 
 
	 00:41:29
     ◼
      
     ► 
     that Microsoft would like us to think about for Windows 10. 
     
     
  
 
 
	 00:41:31
     ◼
      
     ► 
     It feels like a PC app from the Windows 95 era, 
     
     
  
 
 
	 00:41:37
     ◼
      
     ► 
     which is a whole bunch of rectangles and functions and menus, 
     
     
  
 
 
	 00:41:42
     ◼
      
     ► 
     and it's confusing. 
     
     
  
 
 
	 00:41:43
     ◼
      
     ► 
     And again, fair enough. 
     
     
  
 
 
	 00:41:46
     ◼
      
     ► 
     If it's functional, people are gonna use it, 
     
     
  
 
 
	 00:41:48
     ◼
      
     ► 
     and apparently it is functional. 
     
     
  
 
 
	 00:41:51
     ◼
      
     ► 
     But I had that moment where I was like, 
     
     
  
 
 
	 00:41:53
     ◼
      
     ► 
     "Oh yeah, Windows, right, yeah." 
     
     
  
 
 
	 00:41:55
     ◼
      
     ► 
     - So you know you were talking about usability, right? 
     
     
  
 
 
	 00:42:00
     ◼
      
     ► 
     I just think that one of the biggest arguments 
     
     
  
 
 
	 00:42:03
     ◼
      
     ► 
     against usability is drivers. 
     
     
  
 
 
	 00:42:06
     ◼
      
     ► 
     the problems I have been having with drivers. 
     
     
  
 
 
	 00:42:10
     ◼
      
     ► 
     And so like drivers are what you need to install 
     
     
  
 
 
	 00:42:12
     ◼
      
     ► 
     to make basically everything work. 
     
     
  
 
 
	 00:42:13
     ◼
      
     ► 
     A lot of them install automatically, 
     
     
  
 
 
	 00:42:15
     ◼
      
     ► 
     but a lot of them don't. 
     
     
  
 
 
	 00:42:16
     ◼
      
     ► 
     So I have a little audio interface 
     
     
  
 
 
	 00:42:19
     ◼
      
     ► 
     called the Tascam 2x2. 
     
     
  
 
 
	 00:42:21
     ◼
      
     ► 
     It's just a simple audio interface 
     
     
  
 
 
	 00:42:22
     ◼
      
     ► 
     that I've had for a while. 
     
     
  
 
 
	 00:42:23
     ◼
      
     ► 
     If I plug it into my Mac, it just works. 
     
     
  
 
 
	 00:42:25
     ◼
      
     ► 
     I can plug my XLR microphone in, it's a USB interface. 
     
     
  
 
 
	 00:42:29
     ◼
      
     ► 
     Work straight away, no problem. 
     
     
  
 
 
	 00:42:31
     ◼
      
     ► 
     It needs drivers on Windows to work. 
     
     
  
 
 
	 00:42:33
     ◼
      
     ► 
     So you plug it in, you have to download drivers 
     
     
  
 
 
	 00:42:35
     ◼
      
     ► 
     from Tascam's website. 
     
     
  
 
 
	 00:42:36
     ◼
      
     ► 
     And then I plugged it, I had to, 
     
     
  
 
 
	 00:42:41
     ◼
      
     ► 
     my mouse stopped working, 
     
     
  
 
 
	 00:42:42
     ◼
      
     ► 
     I needed a new driver for my mouse. 
     
     
  
 
 
	 00:42:44
     ◼
      
     ► 
     When I installed the driver for my mouse, 
     
     
  
 
 
	 00:42:45
     ◼
      
     ► 
     my Tascam audio interface stopped working. 
     
     
  
 
 
	 00:42:48
     ◼
      
     ► 
     Then I had to download older versions 
     
     
  
 
 
	 00:42:51
     ◼
      
     ► 
     of the Tascam driver until it worked again. 
     
     
  
 
 
	 00:42:53
     ◼
      
     ► 
     And I feel like I am constantly playing this 
     
     
  
 
 
	 00:42:57
     ◼
      
     ► 
     like game of Jenga with drivers. 
     
     
  
 
 
	 00:42:59
     ◼
      
     ► 
     Like it's wild. 
     
     
  
 
 
	 00:43:01
     ◼
      
     ► 
     Like it's, I just like, you install one 
     
     
  
 
 
	 00:43:04
     ◼
      
     ► 
     then one stops working and then you have to update one and another stops working and then 
     
     
  
 
 
	 00:43:08
     ◼
      
     ► 
     this one didn't auto update so you have to like on the Mac you just plug and unplug things 
     
     
  
 
 
	 00:43:13
     ◼
      
     ► 
     and they work right sometimes you need software but you just need software right and the software 
     
     
  
 
 
	 00:43:18
     ◼
      
     ► 
     does its thing but by and large you don't. 
     
     
  
 
 
	 00:43:20
     ◼
      
     ► 
     And this is this is Apple's advantage of having I've dealt with this Myke with the hackintosh 
     
     
  
 
 
	 00:43:25
     ◼
      
     ► 
     stuff right because it's the same thing Apple builds all its own hardware and it builds 
     
     
  
 
 
	 00:43:29
     ◼
      
     ► 
     its OS, and the OS supports all the hardware that's in every Mac that is, this is where 
     
     
  
 
 
	 00:43:35
     ◼
      
     ► 
     compatibility comes from in large part, OS compatibility is like, they have to cover 
     
     
  
 
 
	 00:43:40
     ◼
      
     ► 
     every system, every OS that is covered, every device that is covered, compatibility, the 
     
     
  
 
 
	 00:43:45
     ◼
      
     ► 
     OS has to have all the drivers for all the hardware that Apple has ever shipped for those 
     
     
  
 
 
	 00:43:50
     ◼
      
     ► 
     devices, which is hard, but it does mean that every device has the drivers all the time, 
     
     
  
 
 
	 00:43:58
     ◼
      
     ► 
     not a problem. And then, yeah, when you do the hackintosh stuff, it's the same thing, 
     
     
  
 
 
	 00:44:04
     ◼
      
     ► 
     where like, either, "Oh, it doesn't do Wi-Fi," because there's no driver for that. Or there's 
     
     
  
 
 
	 00:44:10
     ◼
      
     ► 
     like, "Well, you can take this driver and you can install it, but you have to kind of 
     
     
  
 
 
	 00:44:14
     ◼
      
     ► 
     hack this file and then you do this and you install it and then restart and set this BIOS 
     
     
  
 
 
	 00:44:18
     ◼
      
     ► 
     setting, and then it'll work." And doing that, it reminded me like, "Oh yeah, hardware doesn't 
     
     
  
 
 
	 00:44:25
     ◼
      
     ► 
     just work. There's software that has to talk to it and Apple takes care of that whole, 
     
     
  
 
 
	 00:44:30
     ◼
      
     ► 
     like, thing. You just never have to worry about it. And then if you're building your 
     
     
  
 
 
	 00:44:33
     ◼
      
     ► 
     own PC, no, you've got to do it yourself. Which, I mean, to be fair, you are building 
     
     
  
 
 
	 00:44:38
     ◼
      
     ► 
     your own PC, but it is a reminder of how good we got it. 
     
     
  
 
 
	 00:44:41
     ◼
      
     ► 
     I would still have to do some, but I wouldn't have to install as many if I was just buying 
     
     
  
 
 
	 00:44:45
     ◼
      
     ► 
     something off the shelf. But there's stuff I would still need, but not as many as I have 
     
     
  
 
 
	 00:44:50
     ◼
      
     ► 
     needed. But, like, this is just, though, like, I find this frustrating, but it's the flip 
     
     
  
 
 
	 00:44:54
     ◼
      
     ► 
     side of the thing that I like so I'm willing to accept it and what I like is the customizability 
     
     
  
 
 
	 00:44:58
     ◼
      
     ► 
     of it. I have built a PC to my own specification to mean that it is as powerful as I want it to be 
     
     
  
 
 
	 00:45:04
     ◼
      
     ► 
     and it has all of the features that I want. I appreciate what Windows can do for me. It is 
     
     
  
 
 
	 00:45:09
     ◼
      
     ► 
     allowing me to do a thing that I really want to do, gaming on the PC and streaming games, that I 
     
     
  
 
 
	 00:45:16
     ◼
      
     ► 
     couldn't do any other way. That's why I'm happy with it and I love my PC because it's my PC, 
     
     
  
 
 
	 00:45:22
     ◼
      
     ► 
     I built it, right? And everything else is like, well, the software is just the software. 
     
     
  
 
 
	 00:45:28
     ◼
      
     ► 
     It's just a bridge for me to get to the games. Like I'm not sitting and doing my work on 
     
     
  
 
 
	 00:45:33
     ◼
      
     ► 
     this PC and that's not going to change because I like Mac OS for that stuff. But all I have 
     
     
  
 
 
	 00:45:37
     ◼
      
     ► 
     to do is like, yes, it takes time to manage it. It does take time to manage it, but I'm 
     
     
  
 
 
	 00:45:42
     ◼
      
     ► 
     willing to do that management because I am getting ultimately what I want out of this, 
     
     
  
 
 
	 00:45:47
     ◼
      
     ► 
     which is the ability to play literally any PC game around. 
     
     
  
 
 
	 00:45:53
     ◼
      
     ► 
     So, I think you've crystallized perfectly what I learned after much pain over many years 
     
     
  
 
 
	 00:46:01
     ◼
      
     ► 
     is the fundamental difference, I think, between people who are enthusiastic about Macs and 
     
     
  
 
 
	 00:46:07
     ◼
      
     ► 
     people who are enthusiastic about PCs. It's a little bit like this with iOS and Android, 
     
     
  
 
 
	 00:46:12
     ◼
      
     ► 
     but it's really about this with the... 
     
     
  
 
 
	 00:46:13
     ◼
      
     ► 
     There are parallels there, for sure. 
     
     
  
 
 
	 00:46:15
     ◼
      
     ► 
     Not PC users in general because there are a vast number of PC users and the 
     
     
  
 
 
	 00:46:20
     ◼
      
     ► 
     vast number of them, the vast percentage, are not PC enthusiasts, right? A lot of them 
     
     
  
 
 
	 00:46:26
     ◼
      
     ► 
     don't care about their computer, it's just the computer that they have. They 
     
     
  
 
 
	 00:46:29
     ◼
      
     ► 
     literally don't care and I would argue that's what the that nice bright, you 
     
     
  
 
 
	 00:46:33
     ◼
      
     ► 
     know, blue shiny layer on Windows 10 is it's for them, right? They hopefully will 
     
     
  
 
 
	 00:46:39
     ◼
      
     ► 
     never see the layer underneath that that's still a little bit ugly and 
     
     
  
 
 
	 00:46:43
     ◼
      
     ► 
     Tweaky but what you said is exactly right which is I think the PC enthusiasts 
     
     
  
 
 
	 00:46:49
     ◼
      
     ► 
     never understood that Mac users even if they were enthusiasts what they were 
     
     
  
 
 
	 00:46:57
     ◼
      
     ► 
     enthusiastic about is that Apple kind of like took care of all those issues and 
     
     
  
 
 
	 00:47:01
     ◼
      
     ► 
     like those are issues we don't care about 
     
     
  
 
 
	 00:47:03
     ◼
      
     ► 
     I don't want to be bothered with them I want to move this way whereas if you're 
     
     
  
 
 
	 00:47:07
     ◼
      
     ► 
     viewing the world as I can make a computer by buying parts and assembling 
     
     
  
 
 
	 00:47:11
     ◼
      
     ► 
     them and then I get all the software and I put that together and I can make the 
     
     
  
 
 
	 00:47:15
     ◼
      
     ► 
     perfect computer for me because I chose the parts, I chose the software, I 
     
     
  
 
 
	 00:47:19
     ◼
      
     ► 
     installed it all myself, I made this computer. That is fun for some people, it 
     
     
  
 
 
	 00:47:28
     ◼
      
     ► 
     is an accomplishment, it is a thing that you now have that is for you, made by you 
     
     
  
 
 
	 00:47:33
     ◼
      
     ► 
     to your specifications. That's all great and that is the that is a divide, right? 
     
     
  
 
 
	 00:47:38
     ◼
      
     ► 
     Because I think from the Apple side, and again, I don't want to generalize because there are people 
     
     
  
 
 
	 00:47:43
     ◼
      
     ► 
     who don't care and there are people who actually wish that you could do that stuff on on Macs and 
     
     
  
 
 
	 00:47:48
     ◼
      
     ► 
     have always been. But I look at that and I'm like, "Yeah, I don't want to do that." It's that simple. 
     
     
  
 
 
	 00:47:53
     ◼
      
     ► 
     It's like, "Well, wait a second. You say you're a tech person and you like computers and you like 
     
     
  
 
 
	 00:47:58
     ◼
      
     ► 
     knowing stuff about computers. Why would you not want to build your own PC and install your own 
     
     
  
 
 
	 00:48:03
     ◼
      
     ► 
     drivers. And for me, that's always been the disconnect, which is because that sounds awful 
     
     
  
 
 
	 00:48:09
     ◼
      
     ► 
     and I don't want to do it. I'd rather spend my time on something else. But it's not invalid 
     
     
  
 
 
	 00:48:14
     ◼
      
     ► 
     to say that is fun to do that. I kind of had fun building the two kind of Hackintosh projects 
     
     
  
 
 
	 00:48:20
     ◼
      
     ► 
     that I've done. I had fun doing them for certain definitions of fun, and certainly felt a sense 
     
     
  
 
 
	 00:48:29
     ◼
      
     ► 
     of accomplishment that I got these things to work, but also realizing that it wasn't 
     
     
  
 
 
	 00:48:35
     ◼
      
     ► 
     for everyone and that I wasn't going to judge somebody for not wanting to do that, because 
     
     
  
 
 
	 00:48:40
     ◼
      
     ► 
     I myself also kind of don't want to do that on an ongoing basis. But like in the end, 
     
     
  
 
 
	 00:48:44
     ◼
      
     ► 
     you got the thing that you wanted and you made it yourself and that's great. 
     
     
  
 
 
	 00:48:47
     ◼
      
     ► 
     Yeah, I'm, and I'll tell you, I'm very happy. Like, I feel like I'm playing whack-a-mole 
     
     
  
 
 
	 00:48:53
     ◼
      
     ► 
     a little bit right now but I expected that to happen because I don't know anything about this 
     
     
  
 
 
	 00:49:00
     ◼
      
     ► 
     world right of like building a gaming PC and maintaining it and getting it to where I want 
     
     
  
 
 
	 00:49:06
     ◼
      
     ► 
     it to be you know like I'm doing a bunch of things where I'm like buying this part but that was the 
     
     
  
 
 
	 00:49:10
     ◼
      
     ► 
     wrong part or like going down this direction oh no I made a mistake here like for example I have 
     
     
  
 
 
	 00:49:16
     ◼
      
     ► 
     have a HDMI monitor, right? And I just bought an Oculus. But the hate I only have one HDMI 
     
     
  
 
 
	 00:49:22
     ◼
      
     ► 
     port and the Oculus needs that. So now what do I do? Right? So like, okay, maybe I need 
     
     
  
 
 
	 00:49:29
     ◼
      
     ► 
     to get an adapter. You gotta buy a different right? You gotta buy a different video card 
     
     
  
 
 
	 00:49:33
     ◼
      
     ► 
     or some video card or buy a different monitor like a DisplayPort monitor because my graphics 
     
     
  
 
 
	 00:49:38
     ◼
      
     ► 
     card has one HDMI and three DisplayPorts on it. It's like, okay, and a lot of the gaming 
     
     
  
 
 
	 00:49:44
     ◼
      
     ► 
     monitors run by DisplayPort. So like there's just all these things where it's like, I didn't 
     
     
  
 
 
	 00:49:48
     ◼
      
     ► 
     know that. Here's the thing I learned. And this is and mostly most of my frustrations 
     
     
  
 
 
	 00:49:53
     ◼
      
     ► 
     come from the fact that I don't know any of this and I'm learning it. And that's part 
     
     
  
 
 
	 00:49:58
     ◼
      
     ► 
     of whilst it can be frustrating. It's also part of a valuable experience for me because 
     
     
  
 
 
	 00:50:04
     ◼
      
     ► 
     I feel like I have not learned something in consumer technology for a very long time. 
     
     
  
 
 
	 00:50:08
     ◼
      
     ► 
     Right? Like I feel like most of the stuff that I use, I know and I know how it works 
     
     
  
 
 
	 00:50:13
     ◼
      
     ► 
     and I know what I need to know to make it work the way I want. 
     
     
  
 
 
	 00:50:16
     ◼
      
     ► 
     And this is like a whole different world to me. 
     
     
  
 
 
	 00:50:18
     ◼
      
     ► 
     It's opening up, which I'm which I'm excited about. 
     
     
  
 
 
 
	 00:50:21
     ◼
      
     ► 
     But it's led me to think of something else, Jason, 
     
     
  
 
 
	 00:50:23
     ◼
      
     ► 
     that I wanted to talk to you about, and that's ecosystems. 
     
     
  
 
 
	 00:50:26
     ◼
      
     ► 
     But before we do that, let me thank Linode for their support of this show. 
     
     
  
 
 
	 00:50:30
     ◼
      
     ► 
     With Linode, you'll have access to a suite of powerful hosting options 
     
     
  
 
 
	 00:50:33
     ◼
      
     ► 
     with prices starting at just five dollars a month. 
     
     
  
 
 
	 00:50:36
     ◼
      
     ► 
     And you'll be up and running of your own virtual server in the Linode cloud 
     
     
  
 
 
	 00:50:39
     ◼
      
     ► 
     in under just a minute. 
     
     
  
 
 
	 00:50:40
     ◼
      
     ► 
     Whether you're getting started with your first server 
     
     
  
 
 
	 00:50:42
     ◼
      
     ► 
     or deploying a complex system, Linode is the right choice for you. 
     
     
  
 
 
	 00:50:46
     ◼
      
     ► 
     They offer the fastest hardware and network with fantastic customer support behind it 
     
     
  
 
 
 
	 00:50:50
     ◼
      
     ► 
     It has never been easier to launch a Linode cloud server and they will guarantee to you 
     
     
  
 
 
	 00:50:54
     ◼
      
     ► 
     99.9% uptime for server availability. 
     
     
  
 
 
	 00:50:58
     ◼
      
     ► 
     Linode is amazing for tasks like running a mail server, operating a VPN, hosting large 
     
     
  
 
 
	 00:51:03
     ◼
      
     ► 
     databases and so much more. 
     
     
  
 
 
	 00:51:06
     ◼
      
     ► 
     They have amazing pricing options available too. 
     
     
  
 
 
	 00:51:08
     ◼
      
     ► 
     Their plans start at just $5 a month and you'll get a gigabyte of RAM for that and they 
     
     
  
 
 
	 00:51:12
     ◼
      
     ► 
     have high memory plans that start with 16GB and go on from there. So there is something 
     
     
  
 
 
	 00:51:18
     ◼
      
     ► 
     for you no matter what type of virtual server you need. 
     
     
  
 
 
	 00:51:20
     ◼
      
     ► 
     And here's a great offer for you. If you go to linode.com/upgrade, that's l-i-n-o-d-e.com/upgrade, 
     
     
  
 
 
	 00:51:27
     ◼
      
     ► 
     you will get $20 towards any Linode plan. And if you sign up for the 1GB of RAM plan, 
     
     
  
 
 
	 00:51:32
     ◼
      
     ► 
     that will give you 4 free months to try out. They have a 7 day money back guarantee so 
     
     
  
 
 
	 00:51:36
     ◼
      
     ► 
     there's nothing to lose. And if you go to linode.com/upgrade you'll learn more, sign 
     
     
  
 
 
	 00:51:41
     ◼
      
     ► 
     up take advantage of that totally little credit and support this show in the process. You 
     
     
  
 
 
	 00:51:45
     ◼
      
     ► 
     can also use the promo code upgrade 2018 at checkout. Our thanks to Linode for their support 
     
     
  
 
 
	 00:51:50
     ◼
      
     ► 
     of this show and Relay FM. And everything I do. Everything Jason does. Because that's 
     
     
  
 
 
	 00:51:58
     ◼
      
     ► 
     where all of my stuff is is on a Linode server so yay. So in trying to get a PC set up I've 
     
     
  
 
 
	 00:52:05
     ◼
      
     ► 
     been focusing a little bit on ecosystems because there's been some stuff that I've been doing 
     
     
  
 
 
	 00:52:09
     ◼
      
     ► 
     where like if I have my iPhone and I need to get something from my iPhone to my Mac 
     
     
  
 
 
	 00:52:14
     ◼
      
     ► 
     or my Mac to my iPhone, it's pretty easy to do that. You know, like the continuity stuff, 
     
     
  
 
 
	 00:52:20
     ◼
      
     ► 
     I do use some of it. Like I use the copy and paste or you know, I'll use the notes app 
     
     
  
 
 
	 00:52:24
     ◼
      
     ► 
     or something like that. And that stuff obviously doesn't work with my PC. Right? I can't do 
     
     
  
 
 
	 00:52:31
     ◼
      
     ► 
     that. That doesn't work so well. There are some ways to bridge the gaps, right? Like 
     
     
  
 
 
	 00:52:34
     ◼
      
     ► 
     I have one password on everything. I can get Dropbox and everything, that kind of stuff. 
     
     
  
 
 
	 00:52:38
     ◼
      
     ► 
     But it's nowhere near as seamless. 
     
     
  
 
 
	 00:52:41
     ◼
      
     ► 
     So it kind of got me to thinking about the ecosystems that are out there and the ecosystems 
     
     
  
 
 
	 00:52:45
     ◼
      
     ► 
     that we are in. 
     
     
  
 
 
	 00:52:46
     ◼
      
     ► 
     I would say that whilst I own a PC, I'm definitely not in the Microsoft ecosystem because it's 
     
     
  
 
 
	 00:52:51
     ◼
      
     ► 
     the only piece, it's the only Microsoft product that I own. 
     
     
  
 
 
	 00:52:54
     ◼
      
     ► 
     And honestly, I'm using Google services and Steam and everything else, right? 
     
     
  
 
 
	 00:53:00
     ◼
      
     ► 
     So I'm still in the other ecosystems that I'm a part of, but Microsoft's PC is a conduit 
     
     
  
 
 
 
	 00:53:05
     ◼
      
     ► 
     So I would say that I think we're pretty similar in the main ecosystems that we're a part of 
     
     
  
 
 
	 00:53:09
     ◼
      
     ► 
     are Apple, Google, and Amazon. 
     
     
  
 
 
	 00:53:11
     ◼
      
     ► 
     Right, and I think this is a way where we may diverge from some of our listeners, and 
     
     
  
 
 
	 00:53:15
     ◼
      
     ► 
     it's something that I always keep in mind that it is, I think a lot of our listeners 
     
     
  
 
 
	 00:53:19
     ◼
      
     ► 
     are probably just in the Apple ecosystem or primarily in the Apple ecosystem, and there 
     
     
  
 
 
	 00:53:24
     ◼
      
     ► 
     are plenty who aren't, but it is something that I think about from time to time, but 
     
     
  
 
 
	 00:53:30
     ◼
      
     ► 
     it's like, I don't know, it's just never been, I've always kind of like tried out these different 
     
     
  
 
 
	 00:53:34
     ◼
      
     ► 
     services and sort of mixed and matched and I like that about it. But it's not for everyone. 
     
     
  
 
 
	 00:53:40
     ◼
      
     ► 
     And it is in many ways inconvenient, right, to do that because the convenience of being 
     
     
  
 
 
	 00:53:46
     ◼
      
     ► 
     in an ecosystem is that it's all just there and you just use all of it and you never have 
     
     
  
 
 
	 00:53:52
     ◼
      
     ► 
     to think about it. And it's the same idea of people who go into the Apple Store and 
     
     
  
 
 
	 00:53:56
     ◼
      
     ► 
     they buy everything at the Apple Store, all the accessories and everything like that. 
     
     
  
 
 
	 00:54:01
     ◼
      
     ► 
     or what we were talking about airports a while ago, 
     
     
  
 
 
	 00:54:04
     ◼
      
     ► 
     like buying a wifi base station from Apple, 
     
     
  
 
 
	 00:54:07
     ◼
      
     ► 
     you could probably get one somewhere else, 
     
     
  
 
 
	 00:54:09
     ◼
      
     ► 
     but you'd have to shop for it and all those things. 
     
     
  
 
 
	 00:54:12
     ◼
      
     ► 
     And it's like, no, I'm just gonna get the Apple one, right? 
     
     
  
 
 
	 00:54:14
     ◼
      
     ► 
     Like it's all from the one vendor. 
     
     
  
 
 
	 00:54:16
     ◼
      
     ► 
     It's gonna be easier to set it all up. 
     
     
  
 
 
	 00:54:18
     ◼
      
     ► 
     And so there are some, it's super convenient, 
     
     
  
 
 
	 00:54:20
     ◼
      
     ► 
     but you kind of pay for it. 
     
     
  
 
 
	 00:54:22
     ◼
      
     ► 
     And that's the power of the ecosystem. 
     
     
  
 
 
	 00:54:25
     ◼
      
     ► 
     But yeah, I'm like you, every now and then 
     
     
  
 
 
	 00:54:28
     ◼
      
     ► 
     I write about Apple or I write something about Google or Amazon, I will get an accusation 
     
     
  
 
 
	 00:54:34
     ◼
      
     ► 
     that's like, "Well, yeah, but you just care about Apple stuff." And it's like, "I don't 
     
     
  
 
 
	 00:54:38
     ◼
      
     ► 
     know. I've got a lot of Google stuff and I got a lot of Amazon stuff. I am a heavy user 
     
     
  
 
 
	 00:54:47
     ◼
      
     ► 
     of the Google ecosystem." 
     
     
  
 
 
	 00:54:50
     ◼
      
     ► 
     There are many advantages to picking a company and sticking to that company. Because the 
     
     
  
 
 
	 00:54:56
     ◼
      
     ► 
     The products all work together and there's sometimes less, 
     
     
  
 
 
	 00:54:59
     ◼
      
     ► 
     - Sure. - Like just mental baggage. 
     
     
  
 
 
	 00:55:01
     ◼
      
     ► 
     So for example, I find myself constantly triggering 
     
     
  
 
 
	 00:55:05
     ◼
      
     ► 
     my HomePod, well, trying to trigger my HomePod, 
     
     
  
 
 
	 00:55:08
     ◼
      
     ► 
     I should say, for music, but I actually trigger the Echo. 
     
     
  
 
 
	 00:55:12
     ◼
      
     ► 
     So I'm asking my HomePod to play something, 
     
     
  
 
 
	 00:55:14
     ◼
      
     ► 
     but in my mind, the Echo trigger word 
     
     
  
 
 
	 00:55:17
     ◼
      
     ► 
     is how you talk to a computer. 
     
     
  
 
 
	 00:55:20
     ◼
      
     ► 
     'Cause that's what my mind has been trained to. 
     
     
  
 
 
	 00:55:23
     ◼
      
     ► 
     So that is like a mental baggage for me to remember, 
     
     
  
 
 
	 00:55:25
     ◼
      
     ► 
     oh no, I have to ask the HomePod in the HomePod's way, 
     
     
  
 
 
	 00:55:29
     ◼
      
     ► 
     not talk to the Echo in the Echo's way. 
     
     
  
 
 
	 00:55:31
     ◼
      
     ► 
     But if I was all in on Siri for this, 
     
     
  
 
 
	 00:55:34
     ◼
      
     ► 
     then this wouldn't be so much of a problem for me. 
     
     
  
 
 
	 00:55:37
     ◼
      
     ► 
     So this can be some of the issues, 
     
     
  
 
 
	 00:55:39
     ◼
      
     ► 
     as well as just the fact that, you know, 
     
     
  
 
 
	 00:55:41
     ◼
      
     ► 
     if you use such and such company services, 
     
     
  
 
 
	 00:55:44
     ◼
      
     ► 
     it can be difficult to get it to integrate with another. 
     
     
  
 
 
	 00:55:46
     ◼
      
     ► 
     Right? Like if you use iCloud for your mail, 
     
     
  
 
 
	 00:55:50
     ◼
      
     ► 
     it works fantastically in mail. 
     
     
  
 
 
	 00:55:52
     ◼
      
     ► 
     But if you use Google, there's things that you miss. 
     
     
  
 
 
	 00:55:54
     ◼
      
     ► 
     You don't get push notifications on iOS. 
     
     
  
 
 
	 00:55:56
     ◼
      
     ► 
     They're all delayed. 
     
     
  
 
 
	 00:55:57
     ◼
      
     ► 
     There are a bunch of things that can start to get tricky. 
     
     
  
 
 
	 00:56:00
     ◼
      
     ► 
     But me and you use Apple, Google, Amazon products. 
     
     
  
 
 
 
	 00:56:07
     ◼
      
     ► 
     Why do you do that? 
     
     
  
 
 
	 00:56:08
     ◼
      
     ► 
     Why do you use products from multiple companies 
     
     
  
 
 
	 00:56:11
     ◼
      
     ► 
     when most of these products, 
     
     
  
 
 
	 00:56:13
     ◼
      
     ► 
     there is something comparable in every individual ecosystem? 
     
     
  
 
 
	 00:56:18
     ◼
      
     ► 
     - So for me, it's always the idea 
     
     
  
 
 
	 00:56:20
     ◼
      
     ► 
     that I want the best product. 
     
     
  
 
 
	 00:56:24
     ◼
      
     ► 
     And sometimes it's the first product, that's true, 
     
     
  
 
 
	 00:56:26
     ◼
      
     ► 
     but I always want the best product. 
     
     
  
 
 
	 00:56:28
     ◼
      
     ► 
     And I don't care who it comes from on some level, 
     
     
  
 
 
	 00:56:33
     ◼
      
     ► 
     if it's the best. 
     
     
  
 
 
	 00:56:34
     ◼
      
     ► 
     I'm not gonna get, and this is, again, 
     
     
  
 
 
	 00:56:37
     ◼
      
     ► 
     people make, everybody makes their own decisions, 
     
     
  
 
 
	 00:56:39
     ◼
      
     ► 
     but every now and then, over the years, 
     
     
  
 
 
	 00:56:41
     ◼
      
     ► 
     I've gotten asked like, why do you use this 
     
     
  
 
 
	 00:56:43
     ◼
      
     ► 
     and not what Apple does? 
     
     
  
 
 
	 00:56:44
     ◼
      
     ► 
     And my answer is, 'cause Apple stuff isn't as good. 
     
     
  
 
 
	 00:56:46
     ◼
      
     ► 
     And like, and there is this implication like, 
     
     
  
 
 
	 00:56:49
     ◼
      
     ► 
     but you have Apple stuff, 
     
     
  
 
 
	 00:56:51
     ◼
      
     ► 
     so you should just use Apple stuff. 
     
     
  
 
 
	 00:56:52
     ◼
      
     ► 
     and that's very powerful and it can be there are reasons you go that way but 
     
     
  
 
 
	 00:56:56
     ◼
      
     ► 
     for me it was always like no I'm not gonna use iCloud mail I'm not gonna use 
     
     
  
 
 
	 00:57:03
     ◼
      
     ► 
     iCloud Drive it's better now right but I still don't use it I still use Dropbox 
     
     
  
 
 
	 00:57:08
     ◼
      
     ► 
     I've got one drive I still use Dropbox right like I think it's the best one for 
     
     
  
 
 
	 00:57:14
     ◼
      
     ► 
     me and I use Gmail I use Google Docs I could use I can use Microsoft stuff for 
     
     
  
 
 
	 00:57:21
     ◼
      
     ► 
     document sharing, I could use Apple stuff for document sharing. I don't. I just 
     
     
  
 
 
	 00:57:26
     ◼
      
     ► 
     don't. And some of that is because I made a choice a while ago and there's 
     
     
  
 
 
	 00:57:30
     ◼
      
     ► 
     kind of inertia there, but at some point I made the choice that this is better. 
     
     
  
 
 
	 00:57:36
     ◼
      
     ► 
     I'm going to use it. I don't care that it's in the other ecosystem. One of the 
     
     
  
 
 
	 00:57:41
     ◼
      
     ► 
     things that Google does that really makes it easy to also be in Google's 
     
     
  
 
 
	 00:57:45
     ◼
      
     ► 
     ecosystem is Google doesn't, it's actually kind of like at various points in the Microsoft/Apple 
     
     
  
 
 
	 00:57:53
     ◼
      
     ► 
     relationship where Microsoft didn't care if you used a Mac, even when Microsoft was killing 
     
     
  
 
 
	 00:57:58
     ◼
      
     ► 
     the Mac in the mid to late 90s, the analysis that was done at several points was that Microsoft 
     
     
  
 
 
	 00:58:05
     ◼
      
     ► 
     might actually make more money off of the average Mac sale than the average PC sale, 
     
     
  
 
 
	 00:58:11
     ◼
      
     ► 
     it had to do with the percentage of Macs that had Microsoft Office installed on them. And 
     
     
  
 
 
	 00:58:16
     ◼
      
     ► 
     if you think this is the cost of a seat of Microsoft Office and it's this percentage, 
     
     
  
 
 
	 00:58:20
     ◼
      
     ► 
     then you realize like for every Mac sold, there is a certain percentage of a seat of 
     
     
  
 
 
	 00:58:27
     ◼
      
     ► 
     Office that goes along with it. And you start to do the math and you're like, oh yeah, actually, 
     
     
  
 
 
	 00:58:32
     ◼
      
     ► 
     like Microsoft wouldn't want to lose half the market to Apple, but the segment of the 
     
     
  
 
 
	 00:58:37
     ◼
      
     ► 
     market that's buying Macs is also buying Microsoft products and so Microsoft's fine with it. 
     
     
  
 
 
	 00:58:41
     ◼
      
     ► 
     Google's like that, right? 
     
     
  
 
 
	 00:58:42
     ◼
      
     ► 
     - Google's even more so, right? 
     
     
  
 
 
	 00:58:44
     ◼
      
     ► 
     They will put everything on everything. 
     
     
  
 
 
	 00:58:47
     ◼
      
     ► 
     - I have to say, I mean, and again, 
     
     
  
 
 
	 00:58:49
     ◼
      
     ► 
     maybe these aren't the exact right words, 
     
     
  
 
 
	 00:58:52
     ◼
      
     ► 
     but the feeling I get is that Google does not care 
     
     
  
 
 
	 00:58:56
     ◼
      
     ► 
     if you buy an iPhone or an Android phone. 
     
     
  
 
 
	 00:58:58
     ◼
      
     ► 
     They want Android to be good. 
     
     
  
 
 
	 00:59:00
     ◼
      
     ► 
     It is super important for them. 
     
     
  
 
 
	 00:59:02
     ◼
      
     ► 
     It is a, you know, they get to control huge parts 
     
     
  
 
 
	 00:59:05
     ◼
      
     ► 
     of the user base by doing that. 
     
     
  
 
 
	 00:59:07
     ◼
      
     ► 
     And we can debate, you know, 
     
     
  
 
 
	 00:59:09
     ◼
      
     ► 
     what they're doing with that data and all of that. 
     
     
  
 
 
	 00:59:11
     ◼
      
     ► 
     But one of the reasons Android exists at all is that Google got really concerned that Apple 
     
     
  
 
 
	 00:59:16
     ◼
      
     ► 
     figured it out and they were going to take over the smartphone market. 
     
     
  
 
 
	 00:59:21
     ◼
      
     ► 
     And that would potentially shut out Google from people who use smartphones, and that 
     
     
  
 
 
 
	 00:59:25
     ◼
      
     ► 
     They've ended up as essentially the Microsoft at the smartphone market. 
     
     
  
 
 
	 00:59:28
     ◼
      
     ► 
     But I would say the same thing applies, which is Google doesn't care. 
     
     
  
 
 
	 00:59:31
     ◼
      
     ► 
     Google doesn't care if you use iPads in schools instead of Chromebooks. 
     
     
  
 
 
	 00:59:34
     ◼
      
     ► 
     You know why? 
     
     
  
 
 
	 00:59:35
     ◼
      
     ► 
     Most of those iPads are using Google Classroom. 
     
     
  
 
 
	 00:59:36
     ◼
      
     ► 
     of those iPhones, or at least many of those iPhones, it's very easy to use Google Maps, 
     
     
  
 
 
	 00:59:43
     ◼
      
     ► 
     and you can use Chrome, and you can use all the Google services, you can use Gmail, you 
     
     
  
 
 
	 00:59:47
     ◼
      
     ► 
     can use Google Docs and Sheets, and all of that stuff is on iOS too. So they're like, 
     
     
  
 
 
	 00:59:54
     ◼
      
     ► 
     "Fine." And so they make it easy. They make it easy for you to use anything. And on computers, 
     
     
  
 
 
	 01:00:00
     ◼
      
     ► 
     right, they're in the web browser. So they're like, "Yeah, you can use..." That's how they 
     
     
  
 
 
	 01:00:06
     ◼
      
     ► 
     got big is that they lived in your web browser and it didn't matter whether 
     
     
  
 
 
	 01:00:09
     ◼
      
     ► 
     you're running Windows or Mac because you were just in a web browser and 
     
     
  
 
 
	 01:00:12
     ◼
      
     ► 
     that's how Google built their success. So it's it's really easy to be an Apple 
     
     
  
 
 
	 01:00:17
     ◼
      
     ► 
     hardware user and in Google's ecosystem and I'm one of those people I mean I 
     
     
  
 
 
	 01:00:23
     ◼
      
     ► 
     really am I am mostly using Google stuff rather than Apple stuff for the places 
     
     
  
 
 
	 01:00:30
     ◼
      
     ► 
     the services where they compete directly like I you know pages is a an app that 
     
     
  
 
 
	 01:00:34
     ◼
      
     ► 
     that remains in my application folder, but I don't use it. 
     
     
  
 
 
	 01:00:39
     ◼
      
     ► 
     I also have the Microsoft stuff and I use that. 
     
     
  
 
 
	 01:00:41
     ◼
      
     ► 
     I mean, I use numbers and Excel for different things. 
     
     
  
 
 
	 01:00:46
     ◼
      
     ► 
     And I use Keynote, but not PowerPoint 
     
     
  
 
 
	 01:00:48
     ◼
      
     ► 
     because I don't work in a big company 
     
     
  
 
 
	 01:00:50
     ◼
      
     ► 
     that requires PowerPoint anymore. 
     
     
  
 
 
	 01:00:51
     ◼
      
     ► 
     And I use Google docs and I use Google sheets. 
     
     
  
 
 
	 01:00:53
     ◼
      
     ► 
     So I don't know, I'm all over the place. 
     
     
  
 
 
	 01:00:56
     ◼
      
     ► 
     - And I think for both me and you, 
     
     
  
 
 
	 01:01:00
     ◼
      
     ► 
     there is obviously an element of we use this stuff 
     
     
  
 
 
	 01:01:03
     ◼
      
     ► 
     so we can try and remain informed. 
     
     
  
 
 
	 01:01:06
     ◼
      
     ► 
     But in doing that, we do also find new things that we like. 
     
     
  
 
 
	 01:01:10
     ◼
      
     ► 
     We both have home pods but prefer our echoes 
     
     
  
 
 
	 01:01:15
     ◼
      
     ► 
     for the majority of things that a smart speaker can do. 
     
     
  
 
 
	 01:01:18
     ◼
      
     ► 
     But I do also think that within the remit 
     
     
  
 
 
	 01:01:21
     ◼
      
     ► 
     that you can as an individual to try and try out new things, 
     
     
  
 
 
	 01:01:26
     ◼
      
     ► 
     to make sure that you are aware of what's out there, right? 
     
     
  
 
 
 
	 01:01:30
     ◼
      
     ► 
     - And this can even just be the case of like, 
     
     
  
 
 
	 01:01:31
     ◼
      
     ► 
     if you want to buy a new product, do some research about what's available rather than 
     
     
  
 
 
	 01:01:36
     ◼
      
     ► 
     just buying or using the product or service that is provided by the company that you've 
     
     
  
 
 
	 01:01:42
     ◼
      
     ► 
     always used from. 
     
     
  
 
 
	 01:01:44
     ◼
      
     ► 
     Because like, so for example, like Apple Notes is a great example of this, right? 
     
     
  
 
 
	 01:01:48
     ◼
      
     ► 
     Like Apple Notes was terrible, so bad for so long and would have been really easy for 
     
     
  
 
 
	 01:01:54
     ◼
      
     ► 
     us to just ignore. 
     
     
  
 
 
	 01:01:55
     ◼
      
     ► 
     But when they showed off the new Apple Notes in like iOS 9 or 10 and it looked really good 
     
     
  
 
 
	 01:02:01
     ◼
      
     ► 
     it could have been easier to just be like, 
     
     
  
 
 
	 01:02:03
     ◼
      
     ► 
     they can't do this. 
     
     
  
 
 
	 01:02:04
     ◼
      
     ► 
     Like it's gonna suck and it's gonna lose all my data. 
     
     
  
 
 
	 01:02:06
     ◼
      
     ► 
     But I tried it and I was like, 
     
     
  
 
 
	 01:02:07
     ◼
      
     ► 
     oh no, this is actually the best one available 
     
     
  
 
 
	 01:02:09
     ◼
      
     ► 
     for me right now. 
     
     
  
 
 
 
 
	 01:02:12
     ◼
      
     ► 
     I think there is, 
     
     
  
 
 
	 01:02:14
     ◼
      
     ► 
     if you're like us and you're communicating with people 
     
     
  
 
 
	 01:02:17
     ◼
      
     ► 
     about this stuff, 
     
     
  
 
 
	 01:02:19
     ◼
      
     ► 
     it is, you're not doing anybody any favors 
     
     
  
 
 
	 01:02:22
     ◼
      
     ► 
     by only knowing what one company is doing. 
     
     
  
 
 
	 01:02:27
     ◼
      
     ► 
     Because, and this is always a conundrum 
     
     
  
 
 
	 01:02:31
     ◼
      
     ► 
     when you're talking about technology stuff. 
     
     
  
 
 
	 01:02:32
     ◼
      
     ► 
     Like my job largely is not and has never been 
     
     
  
 
 
	 01:02:37
     ◼
      
     ► 
     to constantly justify choosing Apple stuff 
     
     
  
 
 
	 01:02:44
     ◼
      
     ► 
     over the competition. 
     
     
  
 
 
	 01:02:45
     ◼
      
     ► 
     Like I've never been in that world. 
     
     
  
 
 
	 01:02:49
     ◼
      
     ► 
     My job is to serve the people who are using Apple's products 
     
     
  
 
 
	 01:02:54
     ◼
      
     ► 
     by telling them what is good and what is bad, 
     
     
  
 
 
	 01:02:58
     ◼
      
     ► 
     whether it's Apple or not, right? 
     
     
  
 
 
	 01:03:00
     ◼
      
     ► 
     But that is, and there's a difference there. 
     
     
  
 
 
	 01:03:02
     ◼
      
     ► 
     Like, cause, cause this happens all the time when you write about the iPhone 
     
     
  
 
 
	 01:03:04
     ◼
      
     ► 
     and somebody says, Why didn't you mention that Android is better? 
     
     
  
 
 
	 01:03:07
     ◼
      
     ► 
     It's like, whatever. 
     
     
  
 
 
	 01:03:09
     ◼
      
     ► 
     Or why didn't you mention windows is better when you write about the Mac? 
     
     
  
 
 
	 01:03:12
     ◼
      
     ► 
     It's like, okay, Mac world always back in the day, I was like, this 
     
     
  
 
 
	 01:03:15
     ◼
      
     ► 
     is not a site about switching. 
     
     
  
 
 
	 01:03:16
     ◼
      
     ► 
     We're not going to constantly have that debate. 
     
     
  
 
 
	 01:03:19
     ◼
      
     ► 
     We're speaking to people who've made that choice about all the 
     
     
  
 
 
	 01:03:21
     ◼
      
     ► 
     other choices they're making. 
     
     
  
 
 
	 01:03:22
     ◼
      
     ► 
     But this is the, but my point is what you don't want to do is say, 
     
     
  
 
 
	 01:03:28
     ◼
      
     ► 
     Apple's got this amazing thing, 
     
     
  
 
 
	 01:03:31
     ◼
      
     ► 
     not knowing that that thing already existed 
     
     
  
 
 
	 01:03:33
     ◼
      
     ► 
     from five different vendors and Apple's playing catch up. 
     
     
  
 
 
	 01:03:37
     ◼
      
     ► 
     Ideally, you have a context where you can say, 
     
     
  
 
 
	 01:03:39
     ◼
      
     ► 
     "That's amazing for things that are truly amazing, 
     
     
  
 
 
	 01:03:41
     ◼
      
     ► 
     and that's catch up for things that are truly 
     
     
  
 
 
	 01:03:44
     ◼
      
     ► 
     Apple being behind and catching up to the crowd." 
     
     
  
 
 
	 01:03:47
     ◼
      
     ► 
     And that is sometimes hard, 
     
     
  
 
 
	 01:03:50
     ◼
      
     ► 
     because sometimes it's an area 
     
     
  
 
 
	 01:03:51
     ◼
      
     ► 
     that you going into a keynote or something 
     
     
  
 
 
	 01:03:53
     ◼
      
     ► 
     you don't know a lot about, 
     
     
  
 
 
	 01:03:54
     ◼
      
     ► 
     and Apple announces something and you're like, 
     
     
  
 
 
	 01:03:55
     ◼
      
     ► 
     "Oh, that's pretty cool." 
     
     
  
 
 
	 01:03:57
     ◼
      
     ► 
     and then you have to look around and be like, 
     
     
  
 
 
	 01:03:58
     ◼
      
     ► 
     "Is this new or is this..." 
     
     
  
 
 
	 01:04:00
     ◼
      
     ► 
     And sometimes the answer is, "Yeah, that's actually new." 
     
     
  
 
 
	 01:04:02
     ◼
      
     ► 
     And people who are using the competition are like, 
     
     
  
 
 
	 01:04:04
     ◼
      
     ► 
     "Oh, that's really interesting." 
     
     
  
 
 
	 01:04:06
     ◼
      
     ► 
     And other times it's like, 
     
     
  
 
 
	 01:04:06
     ◼
      
     ► 
     "Oh, well, they finally got there." 
     
     
  
 
 
	 01:04:08
     ◼
      
     ► 
     But ideally, if you're trying this stuff out, 
     
     
  
 
 
	 01:04:09
     ◼
      
     ► 
     then you can sit there and you can say, 
     
     
  
 
 
	 01:04:11
     ◼
      
     ► 
     "All right, they advanced the ball." 
     
     
  
 
 
	 01:04:13
     ◼
      
     ► 
     Or you can say, "All right, well, 
     
     
  
 
 
	 01:04:14
     ◼
      
     ► 
     they just caught up with Google there," 
     
     
  
 
 
	 01:04:15
     ◼
      
     ► 
     or, "They caught up with Amazon there." 
     
     
  
 
 
	 01:04:17
     ◼
      
     ► 
     And it's important to know that, right? 
     
     
  
 
 
	 01:04:20
     ◼
      
     ► 
     To not be missing that larger story. 
     
     
  
 
 
	 01:04:26
     ◼
      
     ► 
     And I think it makes for better conversation 
     
     
  
 
 
	 01:04:30
     ◼
      
     ► 
     and it makes for better analysis 
     
     
  
 
 
	 01:04:31
     ◼
      
     ► 
     when you know the bigger picture. 
     
     
  
 
 
	 01:04:35
     ◼
      
     ► 
     And it always disappoints me 
     
     
  
 
 
	 01:04:36
     ◼
      
     ► 
     when I see somebody writing about Apple announcing something 
     
     
  
 
 
	 01:04:40
     ◼
      
     ► 
     and treating it like it's this amazing new thing 
     
     
  
 
 
	 01:04:44
     ◼
      
     ► 
     when I know that somebody else did it two years ago. 
     
     
  
 
 
	 01:04:48
     ◼
      
     ► 
     Because that's like, no, no, no, no, no, no, no, no, no. 
     
     
  
 
 
	 01:04:50
     ◼
      
     ► 
     That's the wrong way to play this story. 
     
     
  
 
 
	 01:04:53
     ◼
      
     ► 
     But yeah, so I think it's important 
     
     
  
 
 
	 01:04:55
     ◼
      
     ► 
     on lots of levels. Personally, also, I want the best stuff. And I want to try out the 
     
     
  
 
 
	 01:05:00
     ◼
      
     ► 
     new stuff, and I don't want to lock myself in. But professionally, I also want to know 
     
     
  
 
 
	 01:05:04
     ◼
      
     ► 
     what the lay of the land is. That's why I've got, I mean, I've got an Android phone about 
     
     
  
 
 
	 01:05:09
     ◼
      
     ► 
     a foot away. I've got Windows installed on my iMac. I use all these different services. 
     
     
  
 
 
	 01:05:16
     ◼
      
     ► 
     I want to at least be vaguely versed in the other stuff so that I can, again, not make 
     
     
  
 
 
	 01:05:23
     ◼
      
     ► 
     the argument of like, well, you should just give up, 
     
     
  
 
 
	 01:05:26
     ◼
      
     ► 
     because I'm not, people who are gonna make those decisions, 
     
     
  
 
 
	 01:05:30
     ◼
      
     ► 
     they're gonna have other people to listen to 
     
     
  
 
 
	 01:05:32
     ◼
      
     ► 
     about the big picture stuff. 
     
     
  
 
 
	 01:05:34
     ◼
      
     ► 
     But like the details of, is this better or worse? 
     
     
  
 
 
	 01:05:37
     ◼
      
     ► 
     Should you use iCloud? 
     
     
  
 
 
	 01:05:38
     ◼
      
     ► 
     Should you use Google Drive? 
     
     
  
 
 
	 01:05:39
     ◼
      
     ► 
     Should you use OneDrive? 
     
     
  
 
 
	 01:05:41
     ◼
      
     ► 
     Should you use Dropbox? 
     
     
  
 
 
	 01:05:42
     ◼
      
     ► 
     Like that is worth, that's useful for everybody. 
     
     
  
 
 
	 01:05:47
     ◼
      
     ► 
     - So I think that it is worth trying to keep up 
     
     
  
 
 
	 01:05:52
     ◼
      
     ► 
     as an individual. And so, you know, it is not practical for anybody to buy all of the 
     
     
  
 
 
	 01:05:59
     ◼
      
     ► 
     products that are coming out or even to buy like one product of every major platform. 
     
     
  
 
 
	 01:06:05
     ◼
      
     ► 
     So like I think it's important to find some places where you can keep up. So I will give 
     
     
  
 
 
	 01:06:10
     ◼
      
     ► 
     a plug right now to Download, which is one of Jason's shows on Relay FM. And this is 
     
     
  
 
 
	 01:06:14
     ◼
      
     ► 
     one of the reasons Jason has to be so plugged in because Download covers all of technology. 
     
     
  
 
 
	 01:06:19
     ◼
      
     ► 
     Like again, you can correct me if I'm wrong, but I believe one of the kind of the production 
     
     
  
 
 
	 01:06:25
     ◼
      
     ► 
     ideas of download is unless there is an event going on, you cover one Apple story only, 
     
     
  
 
 
 
	 01:06:31
     ◼
      
     ► 
     Well, I mean, we will or none, right? 
     
     
  
 
 
	 01:06:34
     ◼
      
     ► 
     I mean, that's the idea is it's not an Apple podcast. 
     
     
  
 
 
	 01:06:36
     ◼
      
     ► 
     It's about technology in general. 
     
     
  
 
 
	 01:06:38
     ◼
      
     ► 
     And so Stephen Hackett and I both need to watch the broader market, which is useful 
     
     
  
 
 
 
	 01:06:43
     ◼
      
     ► 
     That's good for us. 
     
     
  
 
 
	 01:06:44
     ◼
      
     ► 
     He also does doing the subnet podcast and it's similar. 
     
     
  
 
 
	 01:06:46
     ◼
      
     ► 
     he needs to be watching for both of those podcasts what's going on in the broader market. 
     
     
  
 
 
	 01:06:52
     ◼
      
     ► 
     And then I try to get guests on who know about that stuff. And they educate me about what 
     
     
  
 
 
	 01:06:56
     ◼
      
     ► 
     Microsoft's doing and what Google's doing and what Amazon's doing and things like that. 
     
     
  
 
 
	 01:07:00
     ◼
      
     ► 
     So that's good. And it is good to have that perspective, the little bigger perspective 
     
     
  
 
 
	 01:07:05
     ◼
      
     ► 
     about what's going on in the wider world. 
     
     
  
 
 
	 01:07:07
     ◼
      
     ► 
     Will Barron And then something I do, I watch a lot of YouTubers 
     
     
  
 
 
	 01:07:10
     ◼
      
     ► 
     who work in technology who are primarily focused on Android. So I mentioned forever MKBHD. 
     
     
  
 
 
	 01:07:16
     ◼
      
     ► 
     He's one individual who's like he seems to he understands iPhone, he uses iPhone, he has an appreciation for Apple products 
     
     
  
 
 
	 01:07:24
     ◼
      
     ► 
     But is doesn't really seem to be a fan particularly, right? 
     
     
  
 
 
	 01:07:29
     ◼
      
     ► 
     But he and he mostly focuses a lot of his mobile stuff on Android and so I 
     
     
  
 
 
	 01:07:34
     ◼
      
     ► 
     He always has all the new devices and I really enjoy watching his opinions because I trust what he says 
     
     
  
 
 
	 01:07:39
     ◼
      
     ► 
     You know like it's good to find people you can trust 
     
     
  
 
 
	 01:07:42
     ◼
      
     ► 
     So MKBHD for sure and Austin Evans is another youtuber whose work I like a lot for very similar reasons and 
     
     
  
 
 
	 01:07:50
     ◼
      
     ► 
     Austin stuff about gaming PCs helped me build my gaming PC 
     
     
  
 
 
	 01:07:55
     ◼
      
     ► 
     So like I think finding some shows or finding some youtubers or finding some websites that cover stuff more broadly 
     
     
  
 
 
	 01:08:02
     ◼
      
     ► 
     I think is a good way to try and keep abreast of what's going on 
     
     
  
 
 
	 01:08:05
     ◼
      
     ► 
     Like I feel like I understand the Android handset market from watching MKBHD videos 
     
     
  
 
 
	 01:08:10
     ◼
      
     ► 
     I was like, I understand what OnePlus is doing. 
     
     
  
 
 
	 01:08:12
     ◼
      
     ► 
     I understand what like Razer is doing. 
     
     
  
 
 
	 01:08:14
     ◼
      
     ► 
     I get an idea of that from his stuff. 
     
     
  
 
 
	 01:08:18
     ◼
      
     ► 
     So there you go. 
     
     
  
 
 
	 01:08:20
     ◼
      
     ► 
     I was thinking about this and now we've spoken about it. 
     
     
  
 
 
	 01:08:22
     ◼
      
     ► 
     And now we can take a break and do #AskUprade. 
     
     
  
 
 
	 01:08:26
     ◼
      
     ► 
     Today's show is also brought to you by Simple Contacts, 
     
     
  
 
 
	 01:08:28
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	 01:08:31
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	 01:08:47
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	 01:08:50
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     ► 
     Jason, is that accurate? 
     
     
  
 
 
	 01:08:52
     ◼
      
     ► 
     Is it completely fuss-free to complete 
     
     
  
 
 
	 01:08:54
     ◼
      
     ► 
     the Simple Contacts online vision test? 
     
     
  
 
 
	 01:08:57
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     - Yeah, you just put your phone somewhere 
     
     
  
 
 
	 01:09:01
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     ► 
     and you look at it and it looks at you. 
     
     
  
 
 
	 01:09:03
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     ► 
     And I mean, really, there's not a lot to it. 
     
     
  
 
 
	 01:09:05
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     'Cause the goal is to get, 
     
     
  
 
 
	 01:09:08
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     to make sure that your prescription hasn't changed 
     
     
  
 
 
	 01:09:11
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     because it's not an eye exam and it's not meant to be. 
     
     
  
 
 
	 01:09:14
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     It's just meant to, in fact, 
     
     
  
 
 
	 01:09:15
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     make sure that your vision remains 
     
     
  
 
 
	 01:09:17
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     what is on the prescription so that they are okay 
     
     
  
 
 
	 01:09:19
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     allowing you to reorder it. 
     
     
  
 
 
	 01:09:22
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	 01:09:24
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	 01:09:26
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	 01:09:28
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	 01:09:31
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	 01:09:34
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	 01:09:35
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	 01:09:42
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     insurance cost you over two hundred simple contacts is going to save you money 
     
     
  
 
 
	 01:09:45
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     and time. I won't let you know this is not a replacement for your periodic full 
     
     
  
 
 
	 01:09:49
     ◼
      
     ► 
     eye health exam. So they will just be checking that your prescription is 
     
     
  
 
 
	 01:09:53
     ◼
      
     ► 
     correct and they will help you renew your lenses based on their prescription. 
     
     
  
 
 
	 01:09:56
     ◼
      
     ► 
     Simple contacts does not write new prescriptions or examine your eye health. 
     
     
  
 
 
	 01:10:00
     ◼
      
     ► 
     You still have to do that periodically too. 
     
     
  
 
 
	 01:10:02
     ◼
      
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	 01:10:05
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	 01:10:11
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     That's simplecontacts.com/ahoy or use the code Ahoy, A-H-O-Y, at checkout for $30 off. 
     
     
  
 
 
	 01:10:20
     ◼
      
     ► 
     Our thanks to Simple Contacts for their continued support of this show and Relay FM. 
     
     
  
 
 
	 01:10:25
     ◼
      
     ► 
     Are you ready, Jason, for #AskUpgrade? 
     
     
  
 
 
	 01:10:28
     ◼
      
     ► 
     I'm ready, Myke. 
     
     
  
 
 
	 01:10:30
     ◼
      
     ► 
     Let me have it. 
     
     
  
 
 
	 01:10:30
     ◼
      
     ► 
     Rowan has the first question this week. Rowan has said, "At this point, I've given up on 
     
     
  
 
 
	 01:10:37
     ◼
      
     ► 
     Instagram ever releasing an app for the iPad. Do you have any thoughts on why they have 
     
     
  
 
 
	 01:10:42
     ◼
      
     ► 
     chosen to ignore the iPad this way?" 
     
     
  
 
 
	 01:10:46
     ◼
      
     ► 
     - I don't know. It seems dumb. Part of me thinks you can be logged into the web browser 
     
     
  
 
 
	 01:10:54
     ◼
      
     ► 
     and see stuff, and so they figure like, that's fine. It does baffle me a little bit like, 
     
     
  
 
 
	 01:10:59
     ◼
      
     ► 
     How hard is it for them to take their app and just do a, I know there's work, but like 
     
     
  
 
 
	 01:11:04
     ◼
      
     ► 
     their Instagram to make an iPad layout so that John Syracuse doesn't have to watch, 
     
     
  
 
 
	 01:11:09
     ◼
      
     ► 
     you know, in 2X an iPhone app, like the iPhone's popular. 
     
     
  
 
 
	 01:11:13
     ◼
      
     ► 
     It makes the photos pretty. 
     
     
  
 
 
	 01:11:15
     ◼
      
     ► 
     So it is frustrating. 
     
     
  
 
 
	 01:11:17
     ◼
      
     ► 
     My guess is that they've got other priorities and that they just, it's just not on their 
     
     
  
 
 
	 01:11:22
     ◼
      
     ► 
     agenda, but I'm a little, it's strange that it's been this long and that they just haven't 
     
     
  
 
 
	 01:11:27
     ◼
      
     ► 
     even done it. 
     
     
  
 
 
	 01:11:28
     ◼
      
     ► 
     So I don't know. 
     
     
  
 
 
	 01:11:29
     ◼
      
     ► 
     My thinking is Instagram's business is based around people taking pictures and sharing 
     
     
  
 
 
	 01:11:34
     ◼
      
     ► 
     them, right? 
     
     
  
 
 
	 01:11:36
     ◼
      
     ► 
     As well as viewing. 
     
     
  
 
 
	 01:11:37
     ◼
      
     ► 
     But the taking, putting the content into the system is probably the most important part. 
     
     
  
 
 
	 01:11:42
     ◼
      
     ► 
     So there's always something there. 
     
     
  
 
 
	 01:11:43
     ◼
      
     ► 
     People take pictures on their iPads all the time. 
     
     
  
 
 
	 01:11:46
     ◼
      
     ► 
     We see them, we point at them and say, "Wow, they're taking a picture on an iPad." 
     
     
  
 
 
	 01:11:49
     ◼
      
     ► 
     I just don't think it's this much. 
     
     
  
 
 
	 01:11:51
     ◼
      
     ► 
     And I think that they focus on the phone. 
     
     
  
 
 
	 01:11:53
     ◼
      
     ► 
     I want the app. 
     
     
  
 
 
	 01:11:54
     ◼
      
     ► 
     I mean, this is the only reason that I can assume they've not made it is they just want 
     
     
  
 
 
	 01:11:58
     ◼
      
     ► 
     they want to focus on the taking rather than the viewing. 
     
     
  
 
 
	 01:12:02
     ◼
      
     ► 
     I just don't, at this point, 
     
     
  
 
 
	 01:12:03
     ◼
      
     ► 
     I don't believe they will make it, but I want it. 
     
     
  
 
 
	 01:12:05
     ◼
      
     ► 
     - I agree with you. 
     
     
  
 
 
	 01:12:06
     ◼
      
     ► 
     I think at this point, if they haven't done it, 
     
     
  
 
 
	 01:12:08
     ◼
      
     ► 
     they're never going to do it. 
     
     
  
 
 
	 01:12:09
     ◼
      
     ► 
     - Ben wants to know, does the popsocket on my iPhone 10 
     
     
  
 
 
	 01:12:13
     ◼
      
     ► 
     affect the ability to do wireless charging? 
     
     
  
 
 
	 01:12:15
     ◼
      
     ► 
     I had a bunch of people ask me this question 
     
     
  
 
 
	 01:12:17
     ◼
      
     ► 
     after I spoke about popsockets last week. 
     
     
  
 
 
	 01:12:19
     ◼
      
     ► 
     The answer is mostly no. 
     
     
  
 
 
	 01:12:23
     ◼
      
     ► 
     So you can, with a popsocket on your phone, 
     
     
  
 
 
	 01:12:28
     ◼
      
     ► 
     put it on a charging pad and it will charge. 
     
     
  
 
 
	 01:12:30
     ◼
      
     ► 
     If you balance your phone on the pad, it will charge. 
     
     
  
 
 
	 01:12:32
     ◼
      
     ► 
     I tried this out as soon as I got it 
     
     
  
 
 
	 01:12:34
     ◼
      
     ► 
     just 'cause I was interested. 
     
     
  
 
 
	 01:12:36
     ◼
      
     ► 
     But to do this, you have to have the pop socket 
     
     
  
 
 
	 01:12:40
     ◼
      
     ► 
     placed in an area on the phone that the phone will balance. 
     
     
  
 
 
	 01:12:45
     ◼
      
     ► 
     Right, so if you have it at the bottom, it might not work. 
     
     
  
 
 
	 01:12:48
     ◼
      
     ► 
     You might have to, it's gonna depend on like 
     
     
  
 
 
	 01:12:50
     ◼
      
     ► 
     how much contact you make. 
     
     
  
 
 
	 01:12:51
     ◼
      
     ► 
     But if you have it in the middle like I do, 
     
     
  
 
 
	 01:12:52
     ◼
      
     ► 
     just underneath the Apple logo on my case, 
     
     
  
 
 
	 01:12:54
     ◼
      
     ► 
     you can put it on there, the phone balances, 
     
     
  
 
 
	 01:12:56
     ◼
      
     ► 
     and it will charge through it. 
     
     
  
 
 
	 01:12:57
     ◼
      
     ► 
     So I'm not going to recommend this because I have no idea what that means or does, but 
     
     
  
 
 
	 01:13:04
     ◼
      
     ► 
     it does work. I can confirm that I can answer that part of the question. You can still charge 
     
     
  
 
 
	 01:13:08
     ◼
      
     ► 
     with a popsocket on your case. Michael's question for Jason is, "Jason, do you maintain a standard 
     
     
  
 
 
	 01:13:15
     ◼
      
     ► 
     work day like nine to five of an hour for lunch? If so, as a free agent, have you considered 
     
     
  
 
 
	 01:13:21
     ◼
      
     ► 
     changing that or is the corporate schedule too ingrained in you? If it's not, how does 
     
     
  
 
 
	 01:13:26
     ◼
      
     ► 
     this feel after years being in an office environment with those kind of standard rigid hours? 
     
     
  
 
 
	 01:13:30
     ◼
      
     ► 
     Mm, interesting. An hour for lunch makes me laugh. I did used to work with some people 
     
     
  
 
 
	 01:13:38
     ◼
      
     ► 
     who had like some serious RSI issues who made sure that they took an hour break in the middle 
     
     
  
 
 
	 01:13:43
     ◼
      
     ► 
     of the day for lunch because they earned it and because they needed the break physically. 
     
     
  
 
 
	 01:13:49
     ◼
      
     ► 
     I never, I never, I would, I would go out if I didn't bring my lunch, I would go out and get like a sandwich and bring it back. 
     
     
  
 
 
	 01:13:57
     ◼
      
     ► 
     But then I was just eating at my desk. 
     
     
  
 
 
	 01:13:59
     ◼
      
     ► 
     So I never took a, you know, rarely ever took a lunch break where I like went somewhere for an hour and then came back. 
     
     
  
 
 
	 01:14:05
     ◼
      
     ► 
     So first off, I'm going to say that. 
     
     
  
 
 
	 01:14:06
     ◼
      
     ► 
     Um, but Michael, let me tell you, if I was left entirely to my own devices, I would probably, um, I would 
     
     
  
 
 
	 01:14:19
     ◼
      
     ► 
     probably have very different hours than I do. I would probably work much later. 
     
     
  
 
 
	 01:14:25
     ◼
      
     ► 
     Sort of like Myke. I would probably work much later. I always, again, I'm older now, but when I 
     
     
  
 
 
	 01:14:32
     ◼
      
     ► 
     was in college and in my twenties, like I found that I was always really 
     
     
  
 
 
	 01:14:36
     ◼
      
     ► 
     productive in the afternoon and evening and into night. Like that was my most 
     
     
  
 
 
	 01:14:41
     ◼
      
     ► 
     productive time. And so I'm going to guess that that might still be the case. 
     
     
  
 
 
	 01:14:46
     ◼
      
     ► 
     case. Every now and then my wife is out like she's gone out to dinner with friends or she's 
     
     
  
 
 
	 01:14:52
     ◼
      
     ► 
     been doing a bunch of extra dance classes the last few weeks because they've got their 
     
     
  
 
 
	 01:14:57
     ◼
      
     ► 
     their end of the term show coming up and so like she's gone until nine o'clock and I'm 
     
     
  
 
 
	 01:15:03
     ◼
      
     ► 
     like oh I'm gonna do some work. It's like a treat. I can work from seven to nine pm. 
     
     
  
 
 
	 01:15:11
     ◼
      
     ► 
     So here's the thing though this implication that it's the ingrained corporate schedule. 
     
     
  
 
 
	 01:15:16
     ◼
      
     ► 
     not it. That's not it. The issue is, life is structured around work times, and I live 
     
     
  
 
 
	 01:15:23
     ◼
      
     ► 
     with humans. So that's the bottom line is, I could work, you know, until two in the morning, 
     
     
  
 
 
	 01:15:33
     ◼
      
     ► 
     and then sleep until ten in the morning, and get up and kind of putter around for the first 
     
     
  
 
 
	 01:15:40
     ◼
      
     ► 
     few hours and then go back to work at four in the afternoon. The problem is this, I have 
     
     
  
 
 
	 01:15:46
     ◼
      
     ► 
     two children, they go to school during school hours, they wake up at seven in the morning, 
     
     
  
 
 
	 01:15:51
     ◼
      
     ► 
     they come home at four in the afternoon, and then they're home the rest of the night. I 
     
     
  
 
 
	 01:15:56
     ◼
      
     ► 
     have a wife, she has a job, she generally is working, I think it's like nine, was it 
     
     
  
 
 
	 01:16:02
     ◼
      
     ► 
     930 or 10 until about 530. I can't live this weird nighttime Batman kind of life because 
     
     
  
 
 
	 01:16:15
     ◼
      
     ► 
     I have other people in my life and they are still on traditional scheduling. So my freedom 
     
     
  
 
 
	 01:16:22
     ◼
      
     ► 
     to work whenever I want is limited by the fact that I do have a family and I'm not going 
     
     
  
 
 
	 01:16:27
     ◼
      
     ► 
     to work while they're home and then sleeping, and then I'm certainly not going to sleep 
     
     
  
 
 
	 01:16:33
     ◼
      
     ► 
     through them all getting up. And so I basically work, you know, eight to five, mostly. It 
     
     
  
 
 
	 01:16:43
     ◼
      
     ► 
     varies, but something like that. And that's, again, mostly because it's the time where 
     
     
  
 
 
	 01:16:49
     ◼
      
     ► 
     people are out of the house, and I can do it. So I don't, I would love to have a more 
     
     
  
 
 
	 01:16:55
     ◼
      
     ► 
     flexible schedule, but I just don't think it's in the cards. And it has nothing to do 
     
     
  
 
 
	 01:16:59
     ◼
      
     ► 
     with my office. My hours are much nicer now because I don't have to deal with commutes 
     
     
  
 
 
	 01:17:03
     ◼
      
     ► 
     and sometimes the traffic where that 45-minute bus ride home becomes an hour and a half. 
     
     
  
 
 
	 01:17:10
     ◼
      
     ► 
     Like I don't have to deal with any of that kind of variability, which is nice. 
     
     
  
 
 
	 01:17:14
     ◼
      
     ► 
     I have no schedule. I don't know what it is. 
     
     
  
 
 
	 01:17:18
     ◼
      
     ► 
     Yeah, you were like on East Coast time in London, which is amazing. So that's the one 
     
     
  
 
 
	 01:17:21
     ◼
      
     ► 
     One question I had for you is, how do you square that with Adina having a job with hours? 
     
     
  
 
 
	 01:17:29
     ◼
      
     ► 
     Does she just leave and you just keep snoozing? 
     
     
  
 
 
	 01:17:33
     ◼
      
     ► 
     No, she mostly wakes me up. 
     
     
  
 
 
	 01:17:35
     ◼
      
     ► 
     I'm usually awake before 9, but I go to bed at like 2.30. 
     
     
  
 
 
	 01:17:42
     ◼
      
     ► 
     That mostly works for me. 
     
     
  
 
 
	 01:17:44
     ◼
      
     ► 
     I'm fine with that right now. 
     
     
  
 
 
	 01:17:45
     ◼
      
     ► 
     Yeah, you're going to need more sleep eventually, but sure. 
     
     
  
 
 
 
	 01:17:49
     ◼
      
     ► 
     - Well, I'm sure at some point, 
     
     
  
 
 
	 01:17:51
     ◼
      
     ► 
     but I function perfectly fine. 
     
     
  
 
 
	 01:17:53
     ◼
      
     ► 
     Honestly, I tend to be a little bit more sluggish 
     
     
  
 
 
	 01:17:57
     ◼
      
     ► 
     if I sleep longer. 
     
     
  
 
 
	 01:17:59
     ◼
      
     ► 
     I don't know why, it's just how I am wired 
     
     
  
 
 
	 01:18:01
     ◼
      
     ► 
     for the time being. 
     
     
  
 
 
	 01:18:02
     ◼
      
     ► 
     I'm sure it will change, 'cause this has changed 
     
     
  
 
 
	 01:18:04
     ◼
      
     ► 
     a bunch of times over my life, but that's kind of, 
     
     
  
 
 
	 01:18:06
     ◼
      
     ► 
     like I used to really struggle to wake up in the mornings, 
     
     
  
 
 
	 01:18:09
     ◼
      
     ► 
     but now I don't anymore. 
     
     
  
 
 
	 01:18:12
     ◼
      
     ► 
     So that's just kind of where I am right now. 
     
     
  
 
 
	 01:18:13
     ◼
      
     ► 
     I have absolutely no standard schedule, 
     
     
  
 
 
	 01:18:16
     ◼
      
     ► 
     but I like my life that way, that I kind of pick and choose. 
     
     
  
 
 
	 01:18:19
     ◼
      
     ► 
     - So the way, and the way it works is that you're, 
     
     
  
 
 
	 01:18:22
     ◼
      
     ► 
     so when Adina comes home, do you hang out with her 
     
     
  
 
 
	 01:18:26
     ◼
      
     ► 
     and then she goes to sleep and you go back to work? 
     
     
  
 
 
	 01:18:29
     ◼
      
     ► 
     - By and large, yeah. 
     
     
  
 
 
	 01:18:29
     ◼
      
     ► 
     I mean, there are some evenings 
     
     
  
 
 
	 01:18:30
     ◼
      
     ► 
     where I work a little bit later or whatever, 
     
     
  
 
 
	 01:18:32
     ◼
      
     ► 
     but that's typically what happens when she gets home. 
     
     
  
 
 
	 01:18:34
     ◼
      
     ► 
     We just spend time together and then she goes to sleep. 
     
     
  
 
 
	 01:18:37
     ◼
      
     ► 
     I either work or I just read Twitter 
     
     
  
 
 
	 01:18:41
     ◼
      
     ► 
     and watch YouTube videos. 
     
     
  
 
 
	 01:18:43
     ◼
      
     ► 
     - Yeah, my challenge would be that 
     
     
  
 
 
	 01:18:44
     ◼
      
     ► 
     if I went back to work after, I mean, really, 
     
     
  
 
 
	 01:18:47
     ◼
      
     ► 
     'cause I don't wanna stay up with Lauren 
     
     
  
 
 
	 01:18:49
     ◼
      
     ► 
     until she goes to bed, so I go back to work after that, 
     
     
  
 
 
	 01:18:51
     ◼
      
     ► 
     I could totally do that, 
     
     
  
 
 
	 01:18:53
     ◼
      
     ► 
     but the problem is gonna be in the morning, 
     
     
  
 
 
	 01:18:56
     ◼
      
     ► 
     everybody else is gonna be waking me up at 6.30, 
     
     
  
 
 
	 01:18:58
     ◼
      
     ► 
     6.45 in the morning, the dog, the kids, 
     
     
  
 
 
	 01:19:00
     ◼
      
     ► 
     and Lauren, they're all gonna be getting up, 
     
     
  
 
 
	 01:19:03
     ◼
      
     ► 
     and I can't sleep through that. 
     
     
  
 
 
	 01:19:06
     ◼
      
     ► 
     And then all of a sudden I'm up till two in the morning 
     
     
  
 
 
	 01:19:09
     ◼
      
     ► 
     and up at 6.45 AM, and that's not gonna, 
     
     
  
 
 
	 01:19:12
     ◼
      
     ► 
     I would die. 
     
     
  
 
 
	 01:19:13
     ◼
      
     ► 
     So there you go, that's my problem. 
     
     
  
 
 
	 01:19:15
     ◼
      
     ► 
     And I don't nap. 
     
     
  
 
 
	 01:19:15
     ◼
      
     ► 
     That's the other problem, I don't nap. 
     
     
  
 
 
	 01:19:17
     ◼
      
     ► 
     I can't grab a nap in the middle of the day 
     
     
  
 
 
	 01:19:19
     ◼
      
     ► 
     in order to improve things. 
     
     
  
 
 
	 01:19:22
     ◼
      
     ► 
     I don't do that. 
     
     
  
 
 
	 01:19:23
     ◼
      
     ► 
     - Eric wants to know if either of us use a UPS 
     
     
  
 
 
	 01:19:27
     ◼
      
     ► 
     in our office studio. 
     
     
  
 
 
	 01:19:28
     ◼
      
     ► 
     This is not the postal service system. 
     
     
  
 
 
	 01:19:30
     ◼
      
     ► 
     This is an uninterrupted power supply? 
     
     
  
 
 
	 01:19:34
     ◼
      
     ► 
     Is that what-- 
     
     
  
 
 
	 01:19:35
     ◼
      
     ► 
     - Uninterruptible power supply, I think. 
     
     
  
 
 
	 01:19:38
     ◼
      
     ► 
     It's like a, it basically is a thick power strip 
     
     
  
 
 
	 01:19:42
     ◼
      
     ► 
     that's got a battery in it. 
     
     
  
 
 
	 01:19:44
     ◼
      
     ► 
     And you've got some of the ports on the power strip. 
     
     
  
 
 
	 01:19:47
     ◼
      
     ► 
     The battery will power even if your power goes out. 
     
     
  
 
 
	 01:19:51
     ◼
      
     ► 
     - Which is, it's funny, if you're having a thunderstorm 
     
     
  
 
 
	 01:19:53
     ◼
      
     ► 
     like I am today, these things can be really useful 
     
     
  
 
 
	 01:19:57
     ◼
      
     ► 
     because they keep things powered. 
     
     
  
 
 
	 01:19:58
     ◼
      
     ► 
     But Jason, do you think I use a UPS? 
     
     
  
 
 
	 01:20:01
     ◼
      
     ► 
     - I'm gonna guess you don't have a UPS. 
     
     
  
 
 
	 01:20:02
     ◼
      
     ► 
     - I don't, I don't, 'cause I've never had a power outage. 
     
     
  
 
 
	 01:20:07
     ◼
      
     ► 
     - I did not get a UPS until I set up my home office 
     
     
  
 
 
	 01:20:12
     ◼
      
     ► 
     and then I finally got one. 
     
     
  
 
 
	 01:20:13
     ◼
      
     ► 
     I almost never have a power outage here. 
     
     
  
 
 
	 01:20:15
     ◼
      
     ► 
     We're very lucky, I think, 
     
     
  
 
 
	 01:20:19
     ◼
      
     ► 
     that whatever our particular little block is, 
     
     
  
 
 
	 01:20:22
     ◼
      
     ► 
     that it seems pretty resilient, 
     
     
  
 
 
	 01:20:24
     ◼
      
     ► 
     'cause it only happens maybe once a year. 
     
     
  
 
 
	 01:20:27
     ◼
      
     ► 
     But I do have one, in fact, now I have two. 
     
     
  
 
 
	 01:20:31
     ◼
      
     ► 
     I bought one a while ago, 
     
     
  
 
 
	 01:20:33
     ◼
      
     ► 
     and then I realized that I wanted to keep my internet up. 
     
     
  
 
 
	 01:20:36
     ◼
      
     ► 
     And so I bought a second one 
     
     
  
 
 
	 01:20:37
     ◼
      
     ► 
     because my cable modem used to be in the other room, 
     
     
  
 
 
	 01:20:40
     ◼
      
     ► 
     and I put it in there, my router and my modem over there 
     
     
  
 
 
	 01:20:43
     ◼
      
     ► 
     so that they would stay up. 
     
     
  
 
 
	 01:20:44
     ◼
      
     ► 
     Because the theory there is that if your power goes out, 
     
     
  
 
 
	 01:20:47
     ◼
      
     ► 
     but the internet's still on, you stay on the internet, 
     
     
  
 
 
	 01:20:50
     ◼
      
     ► 
     which is also nice. 
     
     
  
 
 
	 01:20:51
     ◼
      
     ► 
     And you could even power like a wifi base station 
     
     
  
 
 
	 01:20:54
     ◼
      
     ► 
     for a little while, and then you could still get wifi 
     
     
  
 
 
	 01:20:56
     ◼
      
     ► 
     on your battery operated devices, 
     
     
  
 
 
	 01:20:58
     ◼
      
     ► 
     even when the power is out, which is great. 
     
     
  
 
 
	 01:21:01
     ◼
      
     ► 
     So I do have them, I'm gonna move one of them, 
     
     
  
 
 
	 01:21:04
     ◼
      
     ► 
     the one that's in there isn't powering anything 
     
     
  
 
 
	 01:21:07
     ◼
      
     ► 
     super vital anymore, so I'm gonna move it in here eventually 
     
     
  
 
 
	 01:21:09
     ◼
      
     ► 
     into my office. The primary thing is to keep the iMac running at least briefly 
     
     
  
 
 
	 01:21:17
     ◼
      
     ► 
     when the power goes out. My UPS has a USB cable on it, so it's attached to my 
     
     
  
 
 
	 01:21:24
     ◼
      
     ► 
     iMac, and there are software interactions there that my iMac actually has a 
     
     
  
 
 
	 01:21:29
     ◼
      
     ► 
     battery settings menu, which is funny because it's not a laptop, but it's for 
     
     
  
 
 
	 01:21:33
     ◼
      
     ► 
     when the UPS kicks in, and it basically allows it to dim the monitor 
     
     
  
 
 
	 01:21:39
     ◼
      
     ► 
     when it's on the battery power and auto shut down after, you know, when the battery is 
     
     
  
 
 
	 01:21:44
     ◼
      
     ► 
     about to run out. And the idea there is it'll give you time to save and maybe copy things 
     
     
  
 
 
	 01:21:48
     ◼
      
     ► 
     somewhere if you need them to, you know, need to have access to them, but you know you're 
     
     
  
 
 
	 01:21:53
     ◼
      
     ► 
     going to lose your main thing. Because I've got a laptop with battery and I've got iPads 
     
     
  
 
 
	 01:21:59
     ◼
      
     ► 
     and iPhones, but the iMac is not going to make it for more than a few minutes on battery 
     
     
  
 
 
	 01:22:03
     ◼
      
     ► 
     power. So, yes, I recommend that people consider getting these. They're really useful and you're 
     
     
  
 
 
	 01:22:09
     ◼
      
     ► 
     you not losing data. And now that we store things in the cloud, losing data is not as 
     
     
  
 
 
	 01:22:14
     ◼
      
     ► 
     big a deal, but giving it access, putting your router or your Wi-Fi or your access point 
     
     
  
 
 
	 01:22:21
     ◼
      
     ► 
     or whatever on a battery backup, because depending on where you are and what happened, you may 
     
     
  
 
 
	 01:22:27
     ◼
      
     ► 
     find that your internet is still there. It's just the power that went out. And that means 
     
     
  
 
 
	 01:22:31
     ◼
      
     ► 
     that you can still use your tablet or your iPhone or your laptop to connect to the internet, 
     
     
  
 
 
	 01:22:37
     ◼
      
     ► 
     even when the power is out, which is also nice. 
     
     
  
 
 
	 01:22:40
     ◼
      
     ► 
     So we'll put a link in the show notes 
     
     
  
 
 
	 01:22:42
     ◼
      
     ► 
     to the Wirecutters review of the best 
     
     
  
 
 
	 01:22:44
     ◼
      
     ► 
     on our uninterruptible power supplies. 
     
     
  
 
 
	 01:22:46
     ◼
      
     ► 
     I have one of those, one of their picks, 
     
     
  
 
 
	 01:22:48
     ◼
      
     ► 
     the CyberPower is the pick that I bought. 
     
     
  
 
 
	 01:22:51
     ◼
      
     ► 
     And then I also have an APC one 
     
     
  
 
 
	 01:22:53
     ◼
      
     ► 
     that I bought a couple of years ago. 
     
     
  
 
 
	 01:22:54
     ◼
      
     ► 
     They're heavy. 
     
     
  
 
 
	 01:22:56
     ◼
      
     ► 
     - I bet. - But-- 
     
     
  
 
 
	 01:22:57
     ◼
      
     ► 
     - They're just big fat batteries, right? 
     
     
  
 
 
	 01:22:59
     ◼
      
     ► 
     Like it's just heavy heavy. 
     
     
  
 
 
	 01:23:00
     ◼
      
     ► 
     - But like if you're recording a podcast 
     
     
  
 
 
	 01:23:03
     ◼
      
     ► 
     and your power went out, 
     
     
  
 
 
	 01:23:04
     ◼
      
     ► 
     like some of the podcast recording apps, 
     
     
  
 
 
	 01:23:06
     ◼
      
     ► 
     you just lose the recording. It's very bad. So I recommend that. Yeah. I'm going to look 
     
     
  
 
 
	 01:23:12
     ◼
      
     ► 
     into this. I think look into one. Yeah. Yeah. Cause you never know. You might have a thunderstorm, 
     
     
  
 
 
	 01:23:16
     ◼
      
     ► 
     sudden thunderstorm and the power could go out. Uh, Eric, either the same Eric or another 
     
     
  
 
 
	 01:23:21
     ◼
      
     ► 
     Eric also asked, uh, I was really taken with the design of the keynote slides, the last 
     
     
  
 
 
	 01:23:26
     ◼
      
     ► 
     Apple education event. So this was the, uh, like the Apple pencil written, you know, handwritten 
     
     
  
 
 
	 01:23:32
     ◼
      
     ► 
     slides. Do you think this is going to be a new style for Apple, having a graphic design 
     
     
  
 
 
	 01:23:37
     ◼
      
     ► 
     that is outside their typical, or do you think it is just a one-off? 
     
     
  
 
 
	 01:23:41
     ◼
      
     ► 
     Um, it's a good question. I would love it if every Apple, I mean, they do this a little bit, 
     
     
  
 
 
	 01:23:48
     ◼
      
     ► 
     but not as dramatically as the one in Chicago. I would love it if Apple had art directed its entire 
     
     
  
 
 
	 01:23:55
     ◼
      
     ► 
     event, right? And this, we may see this for WWDC, right? They may be WWDC typeface and art style, 
     
     
  
 
 
	 01:24:02
     ◼
      
     ► 
     and that that gets integrated into the keynote. 
     
     
  
 
 
	 01:24:04
     ◼
      
     ► 
     - It's all that kind of white geometric blocks and stuff 
     
     
  
 
 
	 01:24:08
     ◼
      
     ► 
     like they have on the WWDC page. 
     
     
  
 
 
	 01:24:10
     ◼
      
     ► 
     - With WWDC, you've got to keep in mind 
     
     
  
 
 
	 01:24:11
     ◼
      
     ► 
     that they probably are using the same template 
     
     
  
 
 
	 01:24:13
     ◼
      
     ► 
     for everybody in the company 
     
     
  
 
 
	 01:24:14
     ◼
      
     ► 
     because everybody who's doing a WWDC presentation 
     
     
  
 
 
	 01:24:17
     ◼
      
     ► 
     has to use the official template. 
     
     
  
 
 
	 01:24:19
     ◼
      
     ► 
     And the keynote's a little bit different, 
     
     
  
 
 
	 01:24:21
     ◼
      
     ► 
     but they probably would want to connect it to that. 
     
     
  
 
 
	 01:24:23
     ◼
      
     ► 
     So I hope they do this because it's fun 
     
     
  
 
 
	 01:24:26
     ◼
      
     ► 
     and it's a very Apple thing to do, 
     
     
  
 
 
	 01:24:28
     ◼
      
     ► 
     but it's also a really nice kind of like design motif 
     
     
  
 
 
	 01:24:31
     ◼
      
     ► 
     to say, you know, our event from the invitations onward is all going to be in this particular 
     
     
  
 
 
	 01:24:40
     ◼
      
     ► 
     style, this color palette, these fonts and all of that. Certainly not necessary, but 
     
     
  
 
 
	 01:24:44
     ◼
      
     ► 
     I would like to see it. I mean, I don't think we'll see the handwriting come back, but I 
     
     
  
 
 
	 01:24:48
     ◼
      
     ► 
     think we could see some other just, again, unifying principle applied to the entire event, 
     
     
  
 
 
	 01:24:55
     ◼
      
     ► 
     and we'll see at WWDC if they do that. I bet they, to a certain degree, they will do that 
     
     
  
 
 
	 01:24:59
     ◼
      
     ► 
     because I think that that's Apple. 
     
     
  
 
 
	 01:25:00
     ◼
      
     ► 
     But how far they take it, 
     
     
  
 
 
	 01:25:02
     ◼
      
     ► 
     and if they have all sorts of unique imagery 
     
     
  
 
 
	 01:25:05
     ◼
      
     ► 
     and typefaces and stuff, 
     
     
  
 
 
	 01:25:07
     ◼
      
     ► 
     or if it looks more or less 
     
     
  
 
 
	 01:25:08
     ◼
      
     ► 
     like what Apple Keynotes look like, we'll see. 
     
     
  
 
 
	 01:25:11
     ◼
      
     ► 
     - And finally, Jake asked, 
     
     
  
 
 
	 01:25:12
     ◼
      
     ► 
     "Do you think we'll see new laptops at WWDC?" 
     
     
  
 
 
	 01:25:15
     ◼
      
     ► 
     Don't answer, Jason. 
     
     
  
 
 
 
	 01:25:19
     ◼
      
     ► 
     - He'll get our answer next week. 
     
     
  
 
 
	 01:25:20
     ◼
      
     ► 
     We'll find out next week because we're gonna be drafting. 
     
     
  
 
 
	 01:25:23
     ◼
      
     ► 
     On our next episode of Upgrade, 
     
     
  
 
 
	 01:25:25
     ◼
      
     ► 
     we'll be participating and competing 
     
     
  
 
 
	 01:25:28
     ◼
      
     ► 
     in the 2018 WWDC draft. 
     
     
  
 
 
	 01:25:31
     ◼
      
     ► 
     I think this is our third or fourth, 
     
     
  
 
 
	 01:25:34
     ◼
      
     ► 
     maybe our third WWDC draft. - Third WWDC draft. 
     
     
  
 
 
	 01:25:36
     ◼
      
     ► 
     I think that may be right. 
     
     
  
 
 
	 01:25:38
     ◼
      
     ► 
     And I'm up one nothing on 2018 so far. 
     
     
  
 
 
	 01:25:41
     ◼
      
     ► 
     - And so unlike last year, 
     
     
  
 
 
	 01:25:43
     ◼
      
     ► 
     there will be a definitive winner this year we expect. 
     
     
  
 
 
	 01:25:47
     ◼
      
     ► 
     'Cause last year we drew because I won WWDC 
     
     
  
 
 
	 01:25:50
     ◼
      
     ► 
     and you won the September. 
     
     
  
 
 
	 01:25:53
     ◼
      
     ► 
     So-- - Yes, it was one all. 
     
     
  
 
 
	 01:25:54
     ◼
      
     ► 
     - It was one all. 
     
     
  
 
 
	 01:25:55
     ◼
      
     ► 
     And we've had a March event. 
     
     
  
 
 
	 01:25:56
     ◼
      
     ► 
     We have this one. 
     
     
  
 
 
	 01:25:57
     ◼
      
     ► 
     We're definitely having a September event. 
     
     
  
 
 
	 01:25:59
     ◼
      
     ► 
     I reckon that will probably be it, but we'll wait and see. 
     
     
  
 
 
	 01:26:01
     ◼
      
     ► 
     So there's more likely this year to be a definitive winner, 
     
     
  
 
 
	 01:26:04
     ◼
      
     ► 
     but Jason is the winner. 
     
     
  
 
 
	 01:26:06
     ◼
      
     ► 
     He'll be getting his first picks, but we'll run through all of the rules 
     
     
  
 
 
	 01:26:08
     ◼
      
     ► 
     and do our picks in the upgrade WWDC draft next week. 
     
     
  
 
 
	 01:26:14
     ◼
      
     ► 
     But until then, we will see you next time. 
     
     
  
 
 
	 01:26:18
     ◼
      
     ► 
     You can send in your questions with the hashtag #askupgrade 
     
     
  
 
 
	 01:26:21
     ◼
      
     ► 
     to close out the show. 
     
     
  
 
 
	 01:26:22
     ◼
      
     ► 
     We always appreciate those. 
     
     
  
 
 
	 01:26:24
     ◼
      
     ► 
     You can find Jason online at sixcolors.com 
     
     
  
 
 
	 01:26:27
     ◼
      
     ► 
     and he's at the incomparable dot com on Twitter. 
     
     
  
 
 
	 01:26:29
     ◼
      
     ► 
     He is at J Snell. 
     
     
  
 
 
	 01:26:30
     ◼
      
     ► 
     I am at I Myke I M Y K E. 
     
     
  
 
 
	 01:26:33
     ◼
      
     ► 
     I want to thank again our wonderful sponsors, 
     
     
  
 
 
	 01:26:36
     ◼
      
     ► 
     the fine folk over at Squarespace, Linode and Simple Contacts. 
     
     
  
 
 
	 01:26:40
     ◼
      
     ► 
     And we'll be back next time. 
     
     
  
 
 
	 01:26:42
     ◼
      
     ► 
     Until then, say goodbye, Jason Snow. 
     
     
  
 
 
	 01:26:45
     ◼
      
     ► 
     Bye, everybody.