0:00:00[Music]
0:00:08From Relay FM, this is Upgrade, episode 186.
0:00:12Today's show is brought to you by Anchor, Mac Weldon, and Simple Contacts.
0:00:17My name is Myke Hurley, and I am joined live and on location by Mr. Jason Snell.
0:00:22Hi, Jason Snell.
0:00:23Hello from Chicago, Myke Hurley.
0:00:26We're gonna get to all of this in a moment,
0:00:29including the special location that you're in.
0:00:31But I have a Snail Talk question for you, Jason.
0:00:34And we're going completely off reservation today
0:00:37with a question from Corey.
0:00:38And Corey wants to know, Jason, The Office or Parks and Rec?
0:00:42- I'm gonna say that one's actually pretty easy
0:00:46'cause Parks and Rec, because I find The Office makes me,
0:00:50I like The Office, makes me a little uncomfortable.
0:00:53It's my daughter's favorite TV show.
0:00:54But for me, I would choose Parks and Rec
0:00:56because it's a little less cringy and painful.
0:01:00And I never had a boss like Leslie Knope,
0:01:03but I did have a boss who was kind of like Michael Scott.
0:01:06So Parks and Rec.
0:01:07- That is interesting to me because I love Parks and Rec,
0:01:12but The Office wins for me.
0:01:14I'm a huge fan of The Office.
0:01:15And I actually wanted to provide a piece of follow out
0:01:17here, Jason, to a new show on The Incomparable
0:01:20that features Micah Sargent and Tiff Ahman.
0:01:23It's called Somehow I Manage.
0:01:24And it's all about The Office.
0:01:26They're doing a rewatch of the entire show and it's adorable and wonderful.
0:01:30And I think everyone should go and listen to it because it's great.
0:01:32And now I'm now slowly rewatching the office along with them.
0:01:35Yes, I agree.
0:01:36I think people should check it out.
0:01:38Without further ado, we should probably get into today's proceedings.
0:01:42You are calling in from Chicago.
0:01:45You are in the Dubai Friday slash Robo ism slash cards against humanity studio.
0:01:50Yes, the magic tavern.
0:01:52Indeed.
0:01:52Indeed.
0:01:53And we have a producer today, which is a wonderful thing.
0:01:57We're so professional now.
0:01:58- Finally.
0:01:59- Hi, producer Alex Cox.
0:02:01- Hello.
0:02:02- This is a thing, this is quite a thing.
0:02:04I feel like we've ascended to the big leagues now
0:02:06that we have a producer for an episode.
0:02:09- Yeah, there's like a big glass window
0:02:12with somebody sitting behind it who's listening
0:02:14and occasionally laughing, but you can't hear it
0:02:16because it's soundproof.
0:02:18And then they can press a button and they talk.
0:02:20- At any moment.
0:02:21And it makes me feel like I'm on a TV show about radio. Like Frasier, that's, "Hello,
0:02:28Seattle. I'm listening." Except we're in Chicago.
0:02:32You are in Chicago.
0:02:33And I'm not listening.
0:02:34Because today you attended Apple's Education Event, and listeners of our previous episode
0:02:42will know that we took a draft, as we always do, for our predictions of the event. And
0:02:47I guess we should run through how we did. And it was a disaster. I think it was ugly.
0:02:55The best way to put it. I feel like we may have in the past scored similarly, but not
0:03:04so badly because there were so many of these picks that weren't even close. And sometimes
0:03:11what happens is we score, you know, we get about half of the picks right, but kind of
0:03:17we're in the ballpark with some things, right, but we just missed the exact answers. But
0:03:23for this draft, about two thirds of the things that were on our list were just not even close.
0:03:30No, in fact, I am at some point late in the event when they were showing a video, I flipped
0:03:38over to my Apple draft scorecard and I looked at the ones I didn't go back and
0:03:45forth I just looked at mine first and I thought oh my god I got destroyed I only
0:03:50got four right now I looked at your side
0:03:55it's like this is the I am going to wear the crown for this draft but it is a
0:04:00crown of shame. I kind of scored it at like 4-2? Yeah it's arguably 4-3 and it
0:04:10doesn't really matter because I got four but Stephen Hackett our adjudicator you
0:04:15know the rules the Constitution the bylaws of the upgrade draft say one
0:04:20Stephen Hackett will make all decisions and that were we can't agree and two no
0:04:25half points mm-hmm yeah because even give give a half point for one of your
0:04:29That's not how it works. It turns out our adjudicator doesn't know the rules.
0:04:34So the things that I kind of scored you was correct. New Apple Classroom features, Apple
0:04:39Pencil support on non-Pro iPads, Class Kit, and a new Apple-created iOS app. That's what
0:04:45I scored your four on. I had a question mark on the lower base price for the iPad, but
0:04:52I don't think that we can count the education price, really.
0:04:55No, it already existed. That price was already the education price.
0:04:59- Oh, look at that, I didn't know that.
0:05:00- Yeah, so that's definitely not it.
0:05:01No, at least I prioritized my picks right.
0:05:03My first four picks are right,
0:05:05and then there were the four I threw away at the end.
0:05:07- Yeah, that's actually pretty good skill from you there.
0:05:10I got new basic iPad.
0:05:13- First pick, good pick.
0:05:14- And iWork updates, which if I remember rightly,
0:05:16you thought was never gonna happen, which is hilarious.
0:05:18- I was very impressed when they announced that.
0:05:20I was just thinking, it was like a picture of Myke
0:05:22appeared above the screen, and angels sang,
0:05:25like, ♪ iWork updates ♪
0:05:28- I was pretty happy with that.
0:05:29When I saw that, I was like, oh, I'm gonna clean up.
0:05:31(laughing)
0:05:34So yeah, the other one that was a question for me
0:05:37was an iBooks update, but that didn't really happen,
0:05:40which is a surprise, 'cause that was the one
0:05:42that literally everyone thought was a lock, right?
0:05:44Like everybody thought it was a lock.
0:05:47- And the only reason it was a potential half point
0:05:49is that they did basically, it seems like,
0:05:52kill iBooks author and roll it back,
0:05:54'cause it actually was an adapted version of pages
0:05:56back into Pages on Mac and now on iOS
0:06:00for book creation inside Pages.
0:06:02But that's not actually an update to iBooks.
0:06:05And if one of us had picked iBooks Author,
0:06:08which was actually on our list and didn't get picked,
0:06:11that would have been the one that would have gotten,
0:06:13I think, credited.
0:06:14So I think in the end it's four to two, I would say.
0:06:18- Yeah, I still think that like 11.3
0:06:20is still gonna change the name,
0:06:21but that nothing was even mentioned close to that on stage.
0:06:25So you take away the first win of the year,
0:06:29which is a strong point to have, right?
0:06:32Because you're going into WWDC with a point in your pocket.
0:06:35So you could potentially take the entire year at WWDC.
0:06:40- Yeah, I could basically just pick Spinal Tap
0:06:43for all my picks and still be okay,
0:06:45as long as I do well in the fall.
0:06:46- I feel like you've misunderstood my point,
0:06:48but like, sure, you can do that if you want to.
0:06:49Do you know what, Jason?
0:06:50Do it.
0:06:51I would like you to go for that
0:06:53because there is literally any chance of there ever being
0:06:56Spinal Tap has now passed, right?
0:06:59Because like 11 has come up and they did a jet black phone.
0:07:02- That's what they want you to think.
0:07:04And that's when they get you.
0:07:04That's when Apple truly surprises you.
0:07:06- Mm-hmm, that is what they do when on stage,
0:07:10true surprises.
0:07:11All right, we should talk about the whole event
0:07:14then some of the announcements from today.
0:07:16But before we do that, let me thank our first sponsor.
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0:08:26Now Jason, I understand you have downloaded
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0:08:34- Yeah, it was very easy.
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0:09:31So today I was following live blogs like it was 2009.
0:09:36There was no video of the event.
0:09:39I had Twitter up, I had the live blog up, I had the Verges live blog up and I was following
0:09:44along and the Six Colors Live Events Twitter account.
0:09:48And was kind of just tune in and see what was going on.
0:09:51It was really weird for me to kind of know that stuff was happening but all I could do
0:09:57was wait for things to refresh.
0:09:58Like every time I saw, "Oh it's a video now!"
0:10:01It's like, "Okay well I'll wait for a minute shall I?"
0:10:04It was very strange.
0:10:05But I have to say, I did enjoy the nostalgia because I would say overall the event was
0:10:12a whelming event, like there wasn't a ton to it, it wasn't a lot of excitement, kind
0:10:16of got a bunch of stuff that I was expecting that you were expecting.
0:10:20So I don't know, to have there be some kind of nostalgia to it gave me something.
0:10:25Having been in the environment, having seen the event Jason, because you were there in
0:10:29person today in Chicago at Lane Tech High. Do you think that there was more of a reason
0:10:35to not have the live video than just a technical one? Do you think they were handling expectations?
0:10:41Why do you think that there was no live video today?
0:10:45It's a good question. I think my number one theory is that it's a new place with new equipment
0:10:50that they've never been before and that they were reluctant to do it because it could not
0:10:55work and then they would have people complaining and there'd be a stream
0:10:59failure and you know it is a minor event on their calendar so perhaps investing
0:11:05money in and frustration and potentially in getting it to go live when they could
0:11:12just make it live an hour or two later maybe wasn't worth it for them so that's
0:11:16my number one is just it was that they didn't not that they couldn't do it but
0:11:19that they couldn't do it and feel like they wouldn't run into trouble and
0:11:23and didn't want to spend the effort to double and triple protect so that it worked right
0:11:30the first time and this is the only time they're probably ever going to do an event here, so
0:11:34do they really want to do that?
0:11:35That's my number one.
0:11:36Number two would be, I suppose yes, since it's a minor event, doesn't matter as much.
0:11:40I guess, though, it's an Apple Media event.
0:11:43People are going to pay attention regardless.
0:11:45I think any Apple event is going to get attention, so if they could stream it live, I don't think
0:11:51they would be like, "Eh, people aren't going to be happy about it."
0:11:53I don't think that's the case. I think they want people to see it.
0:11:55That's why they call the event.
0:11:57My third wildcard theory is that there may actually be something specific and I
0:12:01don't know what this would be exactly, but it is a Chicago public school.
0:12:05And I don't know if there potentially is some weird regulation about,
0:12:10uh, about live, you know, performances or on the internet or something.
0:12:15I honestly don't know, but my guess is it's the first one max. Max says no,
0:12:19by the way, mass friends of friend of the show,
0:12:21Max Temkin has just emerged from a secret location behind producer Alex Cox to shake
0:12:27his head. So I think it's just they didn't want to screw it up. I think literally I think
0:12:31the simplest explanation, the Occam's Razor explanation is they couldn't guarantee with
0:12:38the level of precision they can do for the venues that they're familiar with that they
0:12:42would be able to make it work live. So they just decided not to worry about it.
0:12:46And it wasn't as an important enough event that they felt like they had to like control
0:12:50100% of what was being said about it, right?
0:12:53Like, you know, they weren't unveiling anything here
0:12:56that was gonna like, shatter headlines around the world.
0:12:59- No, it's not an iPhone announcement.
0:13:01And the iPhone announcement is the big one
0:13:03and it wasn't that.
0:13:04And they'll be sure to do that one live everywhere.
0:13:06I have to say, while we were walking in,
0:13:07I had several people say to me,
0:13:10like, this is like the old days, right?
0:13:12I'm like, yeah, it's pretty funny
0:13:13that we're back doing this.
0:13:15And I was reminded, I said, I remember when we were told,
0:13:19as we were walking into an Apple event,
0:13:20and I think town hall,
0:13:22although it might've been at Moscone,
0:13:24no live blogging, no blogging, no blogging.
0:13:27(laughing)
0:13:28That was actually a thing.
0:13:29And I said, "Oh, I'm not gonna do any live blogging."
0:13:31And instead what I had is I had an iChat window open
0:13:34to Peter Cohen, our news writer back at the office.
0:13:38And I would just give him the play-by-play,
0:13:40and then Cohen would turn it into a news story
0:13:42with quotes and paragraphs and stuff.
0:13:45And we weren't live blogging,
0:13:46we were doing a continuously updated news story.
0:13:49Totally different.
0:13:50Anyway, they got over it.
0:13:51Yeah, they got over it because they realized
0:13:55that the live blogging was actually good.
0:13:56And then they did get to that moment
0:13:58where they started doing it live.
0:13:59And then all of us live bloggers were like,
0:14:02why do we exist anymore?
0:14:03And I actually think that the live commentary stuff
0:14:06is better.
0:14:08I actually kind of like,
0:14:09I prefer when we're there to give analysis
0:14:12to what we're seeing on stage beyond like the,
0:14:15you know, 'cause there's probably,
0:14:17in terms of news breaking at any of these events,
0:14:19even the most laden with information events,
0:14:22there's probably a good, what, eight tweets in that,
0:14:26if we're live tweeting an event,
0:14:28and the rest of it is all quotes and details
0:14:30and things like that that I think it's kinda nice
0:14:33to stop having to do that, 'cause people can watch live,
0:14:36and the people who really want the breaking news
0:14:38can get that, and then you can also add this other layer,
0:14:41which is I'm no longer transcribing
0:14:43what Greg Joswiak is saying on stage.
0:14:47Now I'm saying, here's why that's an interesting point.
0:14:50Here's their, you know, referencing Google there,
0:14:52that's interesting because of this and all of that.
0:14:54And I think I actually kind of like it better that way
0:14:57now that everybody can see most of these events live.
0:14:59But this was a throwback and that was fine.
0:15:02- So I wanna ask you like kind of an overarching meta
0:15:08question for this entire event.
0:15:10having seen it all and being in the environment,
0:15:14why did this event exist?
0:15:16Why did Apple not do this stuff with press releases?
0:15:20Like what was happening that really required
0:15:24bringing all of these people together today?
0:15:27- Apple wants to tell, wanted to tell
0:15:32a story about education.
0:15:34Bottom line, they wanna talk about how awesome
0:15:36their products are in the education market,
0:15:38especially the iPad.
0:15:39They really wanna push further the idea of iPads in schools.
0:15:43And the fact is there is a narrative out there
0:15:49that is about the success of Chromebooks in schools.
0:15:52Chromebooks have, I think they have more than half
0:15:54the market now in education.
0:15:57It has been a huge success for Google
0:15:59and its hardware partners.
0:16:00For Chromebooks, these cheap laptops
0:16:03that don't run any operating system,
0:16:05which also means that they need much less maintenance
0:16:07because they're just Chromebooks.
0:16:08They're basically browser tabs.
0:16:10They all get updated automatically.
0:16:12They can be very easily controlled by administrators.
0:16:15And so put the ease of control
0:16:20and the limit to what you can do with them
0:16:22to screw them up together with a low price.
0:16:25And you can see why those would be successful in schools.
0:16:28So Apple is fighting against that perception
0:16:32and wants to tell a story about why they're,
0:16:36Again, people who were expecting Apple to,
0:16:39I kind of hoped they would cut the price a little bit,
0:16:41but expected Apple to compete on price
0:16:43down at the level of a Chromebook.
0:16:45I think that was unrealistic.
0:16:47In fact, if you look, the first Chrome OS tablet
0:16:50just was announced, and I think it costs
0:16:53what the iPad costs. (laughs)
0:16:56I think it's a 329 or maybe it's a 349.
0:16:58It's not an unreasonable for a product with these specs
0:17:01to have this price.
0:17:03I think what Apple wants to tell is not the,
0:17:04we're gonna be your low price leader,
0:17:05we're gonna compete with this cheap, crappy,
0:17:08but cheap laptop.
0:17:10And you get what you pay for,
0:17:12but the advantage is it's cheap,
0:17:14a cheap Chromebook laptop, right?
0:17:17What Apple wants to do is tell the story
0:17:18of why you pay more for Apple, because you get more.
0:17:21And you get more because you get these apps
0:17:23and you get the pencil now,
0:17:26and you get these apps, again, these apps,
0:17:29you get AR, you get,
0:17:31like they're trying to tell that story about why,
0:17:35even though the Apple stuff is more expensive,
0:17:38it's better as a way to get some segment of the market
0:17:43to be willing to spend that money to get the better thing
0:17:46or to feel good about it or to give ammunition
0:17:49to the people who are arguing that this should be
0:17:52what we buy instead of the Chromebooks.
0:17:54And so by adding the new iPad with the pencil
0:17:57and all of that and the AR apps and the improvements
0:18:01to their software, including the expansion
0:18:05of the iCloud storage space, which is a big thing today,
0:18:08they're able to tell that story.
0:18:10And that's why this event exists, is essentially,
0:18:12instead of just rolling out the iPad with a press release
0:18:15and saying, we also have a couple of changes
0:18:17to our education stuff, like,
0:18:18most people don't even know that.
0:18:20They mentioned the multi-user login stuff today for iPads.
0:18:25And I will guarantee you that somebody wrote that up
0:18:27as a brand new feature.
0:18:28And I think it's existed for two years now.
0:18:30but people don't know about it
0:18:32because people aren't really attuned to the education market.
0:18:34So this was a chance for Apple to devote some time
0:18:38and show some love for education.
0:18:40And I think also saying we care about education
0:18:43and we love teachers and all of these things
0:18:45makes people who are in the education world
0:18:47feel better about Apple too.
0:18:48So I think that's part of it,
0:18:49is Apple selling itself to education.
0:18:52So it's about all of that.
0:18:55- And they seem to bring a lot of teachers in
0:18:57And if I'm correct, in kind of following along from home,
0:19:01it was all female, all the teachers.
0:19:02- All women, yeah.
0:19:03- Which was great, right?
0:19:05There was, I think, just Joss and Tim Cook
0:19:09were the only guys on stage,
0:19:10and it was all women from there, I think.
0:19:12- Yeah, the teachers and also the Apple,
0:19:14some Apple people, yeah.
0:19:15- And I just wanted to shout out,
0:19:17it was great to see AppCamp for Girls
0:19:19get a mention on stage as well, which is a--
0:19:21- Yeah, that was exciting.
0:19:22That was Tim Cook just saying, you know,
0:19:24here is AppCab for Girls is using Swift to teach girls how to code in Red Apps.
0:19:27- Oh, he actually said it? That's amazing, because we don't get it.
0:19:30I saw the logo on a slide, but he actually spoke about it?
0:19:35- Oh, no, Tim Cook said AppCab for Girls out loud, yes.
0:19:38- Wonderful.
0:19:39- I'm sure when the video comes up, then they'll be even more excited.
0:19:42But yeah, it was an example in how different education groups are teaching
0:19:48people how to code.
0:19:49- That is amazing. I'm really pleased about that.
0:19:51- It was pretty cool. They did a great job with the whole
0:19:53highlighting education stuff.
0:19:55And we all, especially in the media,
0:19:59have to look at it with that layer of remove,
0:20:02which is what is Apple selling here?
0:20:04And why are they doing what they're doing?
0:20:06But on the base level of how they showcased education
0:20:11and how technology is being used in education,
0:20:13they did a great job of showing that.
0:20:15And then people can criticize that and say that it was,
0:20:17you know, they can say it was cynical
0:20:18or that it's not realistic.
0:20:20There are lots of things that I think your experts
0:20:22who are educators, who are people like Fraser Spears
0:20:26and Bradley Chambers and people like that
0:20:28who talk about this and write about this a lot
0:20:30will have their takes on it.
0:20:33But I did think Apple did a great job of expressing
0:20:38a love of teachers and students and a pride in the fact
0:20:43that like the everyone can code stuff
0:20:45has been so embraced in a lot of places.
0:20:50- So you had a whole day at school today, turns out.
0:20:53- Yeah, I went to school, had to get there,
0:20:56you know, got there a little before 8.30,
0:20:59got a, had to wait in line to be locked in the door,
0:21:01which is unusual, I think, for school,
0:21:02but then we were in this huge,
0:21:05it's a huge building with these long halls
0:21:07and there's lockers and there's an auditorium
0:21:10and there are classrooms, and so we, you know,
0:21:12we started in a, in kind of a holding area,
0:21:15which was in this big, sort of a wide spot in the hallway,
0:21:19quite frankly, but it was in the middle of a hallway,
0:21:21right by the teachers' bathrooms.
0:21:24I went in the teachers' bathroom at one point, Myke.
0:21:26It was very exciting.
0:21:27I kept waiting for a teacher to come in and say,
0:21:29"Hey, you don't belong in here.
0:21:31"Get back to class."
0:21:32But it didn't happen, 'cause it was spring break,
0:21:35so there were no teachers there.
0:21:36There were students,
0:21:37there probably were some teachers there,
0:21:38but there were a bunch of Lane Tech students were there.
0:21:41They had to get a permission slip signed,
0:21:43'cause I actually heard somebody say,
0:21:44"If you're a student, bring your permission slip,
0:21:46"sign, and we'll let you in." - Incredible, incredible.
0:21:49and they got to see the event, which was cool.
0:21:50And they were running around, at one point there were a bunch of them running
0:21:52down the stairs from upstairs where we weren't allowed to go.
0:21:54And, um, one of the people who was there, cause the Apple stashed these things
0:21:59incredibly, like hundreds of people there lining the hallways saying,
0:22:02do you need any help? Where would you like to go? And they said to the, the,
0:22:06there was like five girls coming down the stairs. Do you need any help?
0:22:09And one of them just says, no, we go here,
0:22:12we know where everything is and they left. It was pretty great. But they were,
0:22:15they were at the event, which was pretty cool. So after all of that, um,
0:22:18sort of like the preview stuff where we get there
0:22:21and they serve coffee and they've got breakfast
0:22:23and stuff like that.
0:22:25And you know, journalists are never gonna turn down
0:22:27free food, so that's very popular.
0:22:29Then they lead us into the auditorium,
0:22:31we have the presentation which was about an hour.
0:22:33And then actually as we were checking in,
0:22:36we were told check your email,
0:22:37you just received your class schedule.
0:22:39And we all got this little thing that said,
0:22:42here's where you're going, you're going,
0:22:44you know, you're going here for orientation,
0:22:46which was the breakfast basically,
0:22:47then there's the presentation.
0:22:48And then you're gonna go, there's a classroom
0:22:50and there's a hands-on lab.
0:22:51And there were multiple rooms,
0:22:53so they were kind of scheduling different people
0:22:54to different places.
0:22:56But after the event, that's what we ended up doing
0:22:59is walking down many of these very long hallways
0:23:01into these classrooms, these amazing classrooms.
0:23:04There's like an arts section in one classroom
0:23:07and there's like a science section in another classroom
0:23:09where the people are like using Swift Playgrounds
0:23:13to fly drones and to roll around little Sphero balls.
0:23:17A lot of really cool stuff.
0:23:19And then also like a classroom demo and an iPad cart demo
0:23:24and administrative and IT for that stuff.
0:23:27So they had multiple classrooms and then these four,
0:23:31no, three big hands-on areas with people showing off apps
0:23:35and different technologies.
0:23:37So they put a lot of effort into getting
0:23:40just a huge amount of samples of what people are doing
0:23:43with educational apps and also like maintenance
0:23:47and rollout of these devices.
0:23:48So there was an awful lot of other stuff in this huge venue.
0:23:53They took over many, many classrooms.
0:23:56- It seemed like that they really leaned into the theme.
0:23:59- Right.
0:24:00- That they, you know, these were hands-on areas,
0:24:02but they gave them a fun flair, right?
0:24:04And I think that's kind of cool.
0:24:05- Yeah, yeah.
0:24:06And I think they want to leave the impression
0:24:09with everybody involved that Apple is serious
0:24:11about education, which I think they did successfully.
0:24:15And I think there's a point of pride here too,
0:24:18which is Apple feels that they are really innovating
0:24:22in education stuff and that when people write about,
0:24:26I think maybe they wanna change the narrative
0:24:27from Chromebooks are selling well to be,
0:24:32well, Chromebooks are selling well,
0:24:33but look at all the amazing things Apple is doing.
0:24:36'Cause honestly, that's what they wanna do.
0:24:38They wanna be the people who,
0:24:41they wanna be the company that is viewed
0:24:45as being the better answer.
0:24:48They're not gonna be the cheaper answer,
0:24:51but they wanna be viewed as the better answer.
0:24:53And so by setting all this up and telling the story
0:24:55and showing the richness of it,
0:24:56and then relaying this event,
0:24:59and all the other work they're gonna do,
0:25:00every other conversation they have
0:25:01with somebody in education now,
0:25:02they're gonna point at this and say,
0:25:03"See, did you see our event?
0:25:05"Did you see how many things?
0:25:06"Did you see the story that came out of it?"
0:25:08all of that is going to factor in.
0:25:10But isn't there like a weird kind of duality
0:25:13to this type of thing?
0:25:14Like Apple are on stage talking about like all of the tools
0:25:18that they have and how amazing it is
0:25:20and how it helps kids learn.
0:25:22But it is priced at a point where many, many, maybe
0:25:26most schools can't afford it.
0:25:28Isn't there like a weird thing to that,
0:25:31where they're like, oh, our tools are better,
0:25:32but not for all kids?
0:25:33I mean, it's awkward, right?
0:25:38It's kind of an awkward thing to say,
0:25:41like to stand on stage and say like,
0:25:43how much better your tools are
0:25:45and how much more they can help kids learn.
0:25:47But then it's priced at a point which they choose
0:25:52and that point that they choose,
0:25:54whether it's through what they want their margins to be
0:25:57or what they want their hardware to look like,
0:26:00but it prices schools out of the equation.
0:26:04- Yeah, I think that's the underlying tension
0:26:07in any conversation about Apple and education.
0:26:10And I see a lot of criticism of Apple for it,
0:26:13and I think some of it is justified,
0:26:15which is Apple is trying to do both.
0:26:18It's trying to be what it's always been,
0:26:20which is this kind of luxury brand.
0:26:23We always talk about how it's never the low price leader.
0:26:26Apple's never gonna make a $400 laptop, right?
0:26:28They're just not gonna do it
0:26:29because Apple's not gonna play in that market.
0:26:32Apple's gonna always be in the mid to high end,
0:26:35and you get what you pay for.
0:26:37You get quality and they're not making
0:26:41a completely de-specced device
0:26:44so that they can sell it for $300
0:26:46and you've got a lousy experience and it doesn't last
0:26:48and it feels flimsy.
0:26:49They're just not gonna play in those areas
0:26:51and that's been their game for a long time
0:26:53and they're very successful with it
0:26:54'cause they're playing in areas where the margins are better.
0:26:57Same on phones, same on computers.
0:26:59The problem is that schools are not,
0:27:05a lot of schools anyway, and certainly public schools,
0:27:07are not places where, you know,
0:27:10purchasing luxury products are particularly common,
0:27:13even if it's affordable luxury products.
0:27:16It doesn't really fit with Apple,
0:27:18that part of Apple's brand,
0:27:20because schools, especially public schools,
0:27:22have very small budgets.
0:27:24They need to get stuff that's cheap,
0:27:25and they need it to last, which is very hard.
0:27:28So if you're Apple, you know, you have a choice to make.
0:27:32you can forego margins on education products.
0:27:37And I believe that back in the day, they did more of that.
0:27:41Back in the day, the education prices for Apple stuff
0:27:44was a lot lower than the regular price.
0:27:46And they don't seem to do as much of that anymore.
0:27:49And I don't think Apple has cut its margins
0:27:51that much to regular people.
0:27:53I think it's just reduced the margin cuts
0:27:56that it offers to education.
0:27:57And that's just something that they've decided
0:27:59is that they're not willing to sacrifice margin
0:28:02in order to increase their market share in education.
0:28:05And as a result, you end up in this situation
0:28:07where Apple is making the case saying,
0:28:10yeah, our stuff's more expensive, but it's better.
0:28:12And if you can afford it and it's better
0:28:17and it lasts longer and the apps are great,
0:28:19and it will be an overall better buy for you.
0:28:22The funny thing is the complaints I hear from educators,
0:28:25talk to Fraser Spears about who does out of school
0:28:29with Bradley Chambers, right? They do a podcast about education tech.
0:28:32- Did, it ended last week, but yes. - Oh, they did, well.
0:28:35- Yeah, it came to an end last week, but there's still a lot of information there if you want
0:28:39it. - That's true, that's true, but it was a bad
0:28:42timing, I would say. They need to bring it back for one more episode now. It's complete
0:28:48now, you can listen to the whole thing and not worry about it. So, Fraser's complaints
0:28:54about this, about Apple's presentation in schools.
0:28:58Like he's not complaining about the hardware.
0:29:01He's not complaining about the prices.
0:29:03He's complaining about the software and the cloud services
0:29:07and all sorts of, and the administrative overhead
0:29:10and managing Apple IDs and things like that.
0:29:12So again, yes, it's true.
0:29:16Apple has chosen not to build the low cost,
0:29:21the low-cost technology solution
0:29:26that will get them to maximize
0:29:29their market share and education.
0:29:31But their argument is very similar to the argument
0:29:33in the rest of the market, which is,
0:29:35no, we're not gonna give you a $150 iPad,
0:29:39but when you buy our stuff, you get what you pay for.
0:29:42You get value that you're not gonna get.
0:29:44And as long as that's true, I think it's okay.
0:29:46The challenge is if somebody looks at a Chromebook
0:29:49and looks at an iPad and says,
0:29:51this costs half of what the iPad does,
0:29:54and it basically does everything I need.
0:29:57And this other AR and the pencil and all of that,
0:30:00that's great, but I can't afford it,
0:30:02and would we really use it?
0:30:05And it's nice to have, but it's not in my budget,
0:30:07and I'm not gonna prioritize it and forget it.
0:30:10And that's where the rubber meets the road
0:30:12for Apple and education, is can they do enough
0:30:17so that people see the value in what they're doing.
0:30:21Do they have that value there to make that argument
0:30:24that you get what you pay for
0:30:25and even though it's more expensive,
0:30:26there's a whole lot of advantage to using the Apple stuff.
0:30:30And you talk to people in education
0:30:32and some of them say that's true
0:30:34and some of them say it's not true.
0:30:35And I think that's behind the rise in Chromebooks.
0:30:38And I'm not convinced that this is gonna be enough
0:30:40on its own, but if the rise in Chromebooks
0:30:42has lit a fire under Apple in terms of education
0:30:45and this is the first real sign of it, then great.
0:30:50If Apple walks away and says, "We've done enough now,"
0:30:52and the market says, "Forget it, you have not,"
0:30:55then they'll feel it.
0:30:56- Yeah, I definitely can't detach myself
0:31:00from the weirdness that I feel with some of it.
0:31:04I know where I went to school,
0:31:06and I know my school wouldn't have been able to afford this,
0:31:10where I grew up in London,
0:31:11and I know that they still wouldn't be able to now.
0:31:14And so it is awkward.
0:31:17I find it an awkward thing at times.
0:31:19You know, like you look at that school
0:31:21that they picked out today,
0:31:22it seemed like that that is a very, very well
0:31:25put together school that they chose,
0:31:27like from a financial perspective.
0:31:29You know, and I think that it is awkward
0:31:32to kind of be like we're enabling this amazing stuff
0:31:34for the future, you know, the future of today,
0:31:37but like only in areas that can afford it.
0:31:40And I don't know, there is an awkwardness to that to me,
0:31:43but we don't need to belabor the point anymore.
0:31:45- No, I think it may be worth talking about at some point.
0:31:48This is a criticism that our friend Andy Anico,
0:31:52late of the Chicago Sun-Times, but no longer.
0:31:55By the way, if you are somebody who wants to hire
0:31:58a great tech writer, Andy is available,
0:32:00and you should talk to him.
0:32:02I saw him today, he's great.
0:32:04He brings up this point a lot, which is,
0:32:06there is a debate to be had about whether Apple,
0:32:10if its goal is to make the world better,
0:32:13should be saying, "Well, we want to make the world better, but only for people who can afford
0:32:18the lowest level to which we're willing to stoop." And that if you can't afford a laptop that costs
0:32:26more than $7.99 or $6.99, if you can't afford an iPhone that costs whatever the base price of the
0:32:35cheapest iPhone is, sorry, you can't afford us. And I think there's an argument to be made that
0:32:41that Apple has standards and that they don't want their brand connected with products that
0:32:45they don't think are good enough. But I have heard and I can understand the other argument,
0:32:49which is it is Apple saying basically our stuff is for schools that have money and then
0:32:57if you don't have money find a lesser product to use instead. That's the dark way of painting
0:33:03that.
0:33:04All right. There were a bunch of announcements today and there is a bunch of interesting
0:33:09stuff in that. So why don't we put a pin in this topic. We'll move on to that. But first,
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0:35:03The iPad was the big news of the day in general.
0:35:07I want to ask you some questions about the lack of the Mac in this event a little bit
0:35:12later on.
0:35:14But the iPad was what we expected, the iPad was what was focused on.
0:35:18We got the new 9.7 inch iPad.
0:35:22Well is it?
0:35:23Is my question to you Jason.
0:35:25What is this device?
0:35:26Is this an update to the 9.7 inch or is this just a slightly hobbled iPad Pro?
0:35:33What is this device?
0:35:36It's the sixth generation iPad, Myke.
0:35:39I mean it is a 9.7, it's got the updated processor, it's got the A10, you know, Touch ID, all
0:35:47those things, and it's got the really the thing that is different is that it's got Apple
0:35:52pencil support, which, you know, is a no-brainer. I think that's why we all talked about it
0:35:57last week. Like, that is such a great thing to offer to education to have a pencil support.
0:36:03Just you can think of it like students using the Apple Pencil to write and draw and take
0:36:08notes and do all of those things. Like, yes, they need to do that. So they added that in,
0:36:13which means that they had to upgrade the digitizer and, you know, do all the magic that they
0:36:16need to do to get the Apple Pencil to work on it. But otherwise, it's just a step forward
0:36:20for that base model 6th generation 9.7 inch iPad.
0:36:25So it really is better to think of this as a 9.7 inch with a pencil, right?
0:36:30Because it has no smart connector, it doesn't have ProMotion or TrueTone or anything like
0:36:34that, right?
0:36:35Exactly.
0:36:36It's just…
0:36:37And is the processor… is that an update, the A10 processor, is that an update to this
0:36:41line?
0:36:42Yeah, I think so.
0:36:43Okay, so it's… but again, like it doesn't have the A10X like our current iPad Pros do.
0:36:50talk about the Apple Pencil. Because really, that's what's going on here. You can get it
0:36:55in a gold, that lovely gold colour now, which is like the gold that you get on the iPhone
0:36:598. But really this is just an iPad at the same price point, but it's got Apple Pencil
0:37:05support. So why now? Apple Pencil support is now clearly not seen to be a pro thing
0:37:12anymore. This is what we were speculating on, but Apple have made that the case, right?
0:37:17pencil support doesn't mean that your iPad is a pro iPad anymore.
0:37:22Yeah, I would say, and we talked about this last week, the iPad Pro doesn't mean what
0:37:28it meant when the Apple Pencil came out. Like iPad Pro used to mean it has a smart connector,
0:37:34well first it meant it's 12.9 inches, right? And then the 9.7 came out, iPad Pro, and we're
0:37:40like, oh, well what they've got in common is they've got the, with the 9.7 it was, they've
0:37:47got the white color gamut and they've got the pencil and they've got the smart connector.
0:37:53That's what it is.
0:37:54That's really what separates them.
0:37:56But in the intervening year, the 9.7 got turned into a 10.5 and then they also updated the
0:38:0612.9 to bring it into spec.
0:38:08So they're both with bigger screens and better specs.
0:38:13there's enough room in there for them to push the pencil down and say the pencil
0:38:17is not what makes an iPad Pro an iPad Pro now, which would have been harder, a
0:38:22harder case to make when they introduced the iPad Pro, but I think that was the
0:38:26right call. I think if you look at this, if there's if there's one thing to do,
0:38:29it's to bring down the it's to bring down the the pencil to this because this
0:38:35is such a great market for it in education. That's probably the core of
0:38:39of why this event happened.
0:38:41That's probably the little seed at the center
0:38:44that said, okay, what story can we tell around this
0:38:46'cause we wanna bring the pencil to the low end iPad
0:38:49because it's gonna be great in education.
0:38:51And then from that, they built an entire education event.
0:38:55- Yeah, 'cause it really did feel
0:38:58like the pencil was the star of the show.
0:39:00It appeared to be that every slide was drawn
0:39:03with an Apple Pencil, right?
0:39:05It looked like that.
0:39:06And all of the marketing on Apple's website
0:39:08is very focused around handwriting. So like the Apple Pencil is right there. It's like
0:39:14right front and center in all of this.
0:39:18Yeah, that's the story.
0:39:21But there was no new Apple Pencil. It is the Apple Pencil that we know and love, right?
0:39:25It's the same one that there's always been.
0:39:28Yeah, it's no different. There's an $89 education price, which I assume was there before, but
0:39:34now it's more relevant. But it's just the Apple Pencil. Nothing new. That was a draft
0:39:40pick. It didn't go.
0:39:42Do you think that adding an Apple Pencil to a regular iPad makes it an easier purchase
0:39:47for people? Do you think we're going to see even more sales of this $329 iPad, which is
0:39:54what it's priced at for consumers, because it now supports the Apple Pencil?
0:39:58Yeah, I think it makes a better product in general. I think that's true. I don't know
0:40:03how much, you know, how niche is the pencil? Like, is it the product that, like so many
0:40:14people, I just want to draw things on my iPad. I don't know. I don't know. But I'm sure it
0:40:18will sell more of them. I think Apple is confident enough that any lost sales to somebody who
0:40:25was going to buy an iPad Pro just for the pencil will be made up by the fact that they
0:40:30are going to sell a lot more iPads and there are plenty of other reasons to buy an iPad
0:40:34Pro.
0:40:35Yeah, I do think it's interesting though.
0:40:38I definitely believe that this year the iPad Pro takes more steps into its future, like
0:40:44what makes it a Pro device.
0:40:46We spoke about that, the way we think it's going to look.
0:40:48And it is interesting to me that they haven't got that to show now, but they have brought
0:40:53this, the lower end iPad closer to it.
0:40:57So they've made the iPad Pro less competitive, right, at this point right now.
0:41:03So, you know, obviously our assumption would be that they really believe that this is going
0:41:08to be a net positive thing for the iPad line to add the Apple Pencil to the lower end iPad
0:41:14now, potentially at the detriment of the iPad Pro, which is a much more expensive device.
0:41:19I guess it depends on how much you love the Apple Pencil because as somebody who loves
0:41:24the Apple Pencil, you may feel very strongly that it's a huge asset for the iPad Pro.
0:41:29I don't, as somebody who doesn't use the Apple Pencil, I think it's there, but I
0:41:35think it can survive without it. I don't think it's that big a deal.
0:41:37I do think that Apple believe it though. You know, like they put a lot of marketing weight
0:41:42into this at least. Well sure, but I think Apple believes that
0:41:46it's not, the Pencil support is no longer required to drive people to the iPad Pro.
0:41:51there are plenty of other reasons to get an iPad Pro and presumably there will be a new
0:41:55iPad Pro probably, you know, later this year that will make it even more of a stark difference
0:42:00between them and that's enough.
0:42:02But what do you think is more important though, Apple Pencil or Smart Keyboard? Two schools.
0:42:09Ah, good question. Now the Smart Keyboard is not cheap. I'm a little surprised. I wondered
0:42:16about that. I think the smart connector is not great. I think maybe it's not as much
0:42:25of a driver as we thought it might be. I wonder what research Apple did about the like the
0:42:32smart keyboard in schools and whether they would buy smart keyboards if those were available
0:42:37versus the pencil and realized the pencil is cheaper and the potential applications
0:42:43for the pencil are so strong that it's more important to get that on there than the smart
0:42:48keyboard.
0:42:49I'm still a little surprised that they didn't have like, well, we've added the smart connector
0:42:52to this thing and there's this fancy Logitech case.
0:42:54I also heard from some people who said that in some schools for certain tests, a wired
0:43:00keyboard is required.
0:43:02Like they don't trust wireless keyboards, which is kind of wacky, but that would be
0:43:05an application for the smart connector.
0:43:08So I don't know.
0:43:09I mean, I think the answer is probably that if you look at the cost of the Logitech case
0:43:15they mentioned when they rolled this out, that there's a new Logitech, like, rugged
0:43:21case for it, that the whole goal there was kind of to optimize for price.
0:43:28And building in a smart connector does not do that.
0:43:32So I think it's an arguable thing for the future that bringing a keyboard down for schools
0:43:39is going to be also a use case. But as we found out, it's not the end of the world
0:43:44to use a Bluetooth keyboard. You know, that's what I use.
0:43:46Most of the time.
0:43:47Or to type on the screen.
0:43:48Right.
0:43:49Or to type on the screen.
0:43:50Again, I feel like it cannot be.
0:43:51Yeah.
0:43:52I know that there are some schools and some school districts that require keyboards in
0:43:54the US, which I know is why it's an important thing, and maybe for some older students.
0:43:59But unless that is a requirement, I really, really just feel like we have to remember
0:44:05that kids are used to glass. Like this is...
0:44:08- Yeah, that's right.
0:44:09- This is what we do now, right?
0:44:11- They may not have any problem with the,
0:44:13I'm still not convinced that there are schools out there
0:44:16that are saying write a whole essay on your iPad's keyboard,
0:44:19but it's less of an issue over time.
0:44:23- So we mentioned it, but I'll reiterate it.
0:44:27This iPad is at $329 for consumers and $299 for schools.
0:44:32Is this the pricing you would have wanted to see?
0:44:35Would you have liked to have seen,
0:44:36I mean, everyone would have liked to have seen this be less,
0:44:39of course, like why not?
0:44:40Make it $50, you know what I'm saying, right?
0:44:43Everyone would like it to be less,
0:44:45but was this what you was expecting?
0:44:47Did you think Apple were gonna try and price this
0:44:49more aggressively than they did?
0:44:51- I will refer back to what we talked about
0:44:55a little while ago, which is,
0:44:57I would like to have seen them be a little more aggressive.
0:45:00Yes, I think from Apple's perspective,
0:45:02maybe what they did was say,
0:45:04okay, we're not gonna lower the price,
0:45:05but we're gonna add pencil,
0:45:07and we're gonna do it that way.
0:45:08Like, which would you prefer?
0:45:10A, an iPad that was $40 cheaper,
0:45:13or an iPad with pencil,
0:45:15because I don't know how much the pencil support
0:45:17adds to the cost,
0:45:18but it definitely adds to the cost of the hardware.
0:45:21You could also argue though,
0:45:22that you could, you could afford a lower price
0:45:25if you're selling a certain number of $89 pencils
0:45:29along with those iPads.
0:45:32So, yes, I would love Apple
0:45:35to be cheaper because I want schools to have the option
0:45:40more easily to buy iPads.
0:45:42I think that would be great because as you said earlier,
0:45:45it opens up more schools to this product,
0:45:49but Apple's got its pricing philosophy.
0:45:54And as we've said many times on this show,
0:45:57if you have an imaginary price that you would love
0:46:00for an Apple product, it will be higher than that.
0:46:03It's just, that's Apple.
0:46:05- $329 for this iPad for consumers is pretty good though.
0:46:11Like--
0:46:13- It's a great price.
0:46:13It was a great price last year and it's still a great price
0:46:15and that's why, the funny thing,
0:46:17when we talk about quarterly results for Apple,
0:46:20one of the funny things that comes up
0:46:22is they've had quarters that show the iPad Pro strategy.
0:46:25Now that they've bifurcated the line
0:46:27and there's iPad Pros and iPad,
0:46:29and the iPad's cheaper and the iPad Pros are more powerful,
0:46:33What has happened is that sometimes we get results that say,
0:46:38"Oh, the iPad Pro is really selling well."
0:46:41And other times we get results that say,
0:46:43"Oh, that low cost iPad is really selling well."
0:46:46Which I take away to mean the iPad's doing well.
0:46:51They split those things in two
0:46:53and they're both successful at what they're trying to be.
0:46:57One is the very expensive cutting edge tech iPad Pro
0:47:02and the other is enough iPad for most people for $329,
0:47:06which is down from what it used to be.
0:47:09And if you look at the tablet market,
0:47:10there's nobody in the tablet market anymore.
0:47:12That new Chromebook tablet, Chrome OS tablet,
0:47:16is basically the price of the iPad.
0:47:18- It's the same price as $329.
0:47:21- And then there's Amazon with their cheap tablets,
0:47:23and that's basically it.
0:47:25That market has just died.
0:47:26Google has abandoned it for Android.
0:47:30And there's just not a lot of,
0:47:33I mean the iPad does incredibly well in all the segments
0:47:35that it plays in in the tablet market.
0:47:37So by pushing it down to 329,
0:47:40Apple has already opened the door there.
0:47:41And it's great.
0:47:42Again, I keep thinking to myself,
0:47:44if it was 299 for everybody and 279 for schools,
0:47:47would that make the iPad even more successful?
0:47:51But at the same time,
0:47:52I get that Apple has the cost of building these things
0:47:54and they have a profit margin they wanna hit
0:47:56and they may feel like they came down enough
0:47:59to go all the way down to 329 for them.
0:48:01- So let's move into some software related stuff.
0:48:04So iWork received some updates
0:48:07to give it more pencil features.
0:48:09One of these things, two things.
0:48:11There's like a reports feature where you can annotate on it
0:48:14and there's a feature coming for teachers
0:48:16called smart annotation.
0:48:17Did you have any chance to play with either of these?
0:48:20- I didn't get to play them, I got to see them,
0:48:21but I didn't get to actually use them.
0:48:24Smart annotation is clever because what it does
0:48:26is it attaches your pen marks to the text on the document.
0:48:31So if you circle a word and say, remove this
0:48:37or cross it out or whatever,
0:48:39and then they're inputting changes into the document
0:48:41in pages and the paragraph rewraps,
0:48:45the pen overlay moves with the word that it was over,
0:48:49which I'm sure there are gonna be interesting issues there,
0:48:52it'll be interesting to see how it works in practice,
0:48:54but it's a clever idea because that's a real thing
0:48:56that happens where somebody gives you a file
0:48:58and what you have to do is sort of have the file over here
0:49:00and make the changes over there and track like,
0:49:03oh, now this is different, so where's that comment again
0:49:05and all of that and the idea here is that it all just
0:49:07is happening live and it moves with you.
0:49:09So it certainly demos well, we'll see how it works
0:49:12in practice but I thought that was pretty clever.
0:49:14- Feels like nice additions, right?
0:49:16And being able to like create reports of numbers
0:49:20and keynote and write and scribble and that kind of stuff.
0:49:23- Feels like just good additions.
0:49:24- In general saying, look, iWork's gonna be better
0:49:27with the pencil, that we're gonna make iWork
0:49:30a stronger citizen in terms of the Apple Pencil,
0:49:34I think is a good move.
0:49:36- And it was funny to me where I was like,
0:49:38oh, they didn't have stuff like this before.
0:49:41(laughing)
0:49:41It's like, oh, interesting.
0:49:43- Yeah, giving you more reasons to use iWork.
0:49:45I think that's, I mean, that was one,
0:49:47that was part of this story, right?
0:49:49During that iWork section, I kept thinking to myself,
0:49:51well, they've got this software,
0:49:53they oughta leverage it to do whatever they want.
0:49:56And so they said, we're gonna leverage it
0:49:57for pen markup in schools, and we're gonna leverage it
0:50:00to use iWork to build books.
0:50:04And it's like, we've got this software
0:50:07that we own and control and can build
0:50:10to our latest and greatest hardware.
0:50:12That's kinda why it exists, so let's do it.
0:50:14And it's funny that they're doing that now
0:50:18and that they didn't necessarily do that so much
0:50:22when the pencil came out originally,
0:50:23but it's good that it's there now.
0:50:25- So pages has now seemed to have swallowed up iBooks Author
0:50:29and you can create digital books right in pages.
0:50:32I don't know this, I don't know if you know this,
0:50:34is iBooks Author dead?
0:50:37Is it done with?
0:50:38- I think it is, I don't know that.
0:50:41I assume it is, I'll put it that way.
0:50:43And one of the reasons I assume that is
0:50:45for people who haven't used iBooks Author,
0:50:47iBooks Author was based on pages.
0:50:49It was based on an old version of pages.
0:50:51And so it was always this weird thing where it was kind of
0:50:53like this is kind of pages, but kind of not.
0:50:56But I'm sure people like David Sparks
0:50:58and Serenity Caldwell are gonna be investigating
0:51:01quite what has changed, people who have spent a lot of time
0:51:03using iBooks Author.
0:51:05But my guess is that this is iBooks Author
0:51:08getting pulled back into pages,
0:51:10which is gonna be good 'cause iBooks Author
0:51:12didn't get a lot of love.
0:51:14And if those features are just nice book creation features
0:51:18inside a core iWork app,
0:51:20it probably bodes well for the product because iBooks Author would sort of like
0:51:25sit out there and not get any updates and, you know, and get old and creaky while iWork
0:51:31was moving ahead. And so if it's all just back inside pages, that's probably all for the best.
0:51:35Okay, that makes sense then. And also, I guess it does have some extra features though,
0:51:41like you can collaborate, right? Like there is collaboration of sorts built into pages, so
0:51:47multiple people can work on a book at the same time, which is not something that can
0:51:50occur with the current crop of tools, right?
0:51:54Sure.
0:51:55Yeah.
0:51:56iBooks Author, yeah, doesn't do a lot.
0:51:58I have a question for you on this, though.
0:51:59I was thinking about this.
0:52:03Does taking iBooks Author away, like removing a standalone product and making it a feature
0:52:07of pages, does that emphasize or de-emphasize the feature?
0:52:12Does it make it more important because it's part of pages, or does it make it less important
0:52:16because it doesn't have its own app anymore.
0:52:20I think in the long run I think it makes it more important because it's part of the core
0:52:25functionality and not a strange side project that gets less love.
0:52:30And then let's not forget the major thing that's happening here is this is on iOS and
0:52:34Mac, whereas iBooks Author was Mac only.
0:52:38So that's a big step forward that you can do book creation on iOS, you don't need to
0:52:42go to the Mac for it.
0:52:44And what you did mention there about being in the core product, it means it forces them
0:52:49to update it because if they put something whiz-bang into pages that you can't export
0:52:53as a book, well that's a problem, isn't it?
0:52:56So it locks the team into making sure that the digital book creation tools, as Apple
0:53:03called them, are updated with all of the new stuff, which is a good point.
0:53:11I'm expecting that you will be happy anytime
0:53:13that iCloud storage limits are updated
0:53:16and they've increased it from students
0:53:19from five gigabytes to 200 gigabytes for free
0:53:22for all students as part of the school, which is great.
0:53:25- Can we get that for everybody?
0:53:27But they were like, just for students.
0:53:28(laughing)
0:53:31Everybody else like, can we, does that mean I get free?
0:53:34- No, not for you. - You don't get 200 free.
0:53:37Regular people just get five, but for students, 200.
0:53:40which is that is a case where Apple is forgoing
0:53:43profit margin in order to tell a better story for education.
0:53:47That's a case because that was a huge complaint in education
0:53:50for this five gigabyte iCloud storage per Apple ID.
0:53:54And so to take that to 200 gigs,
0:53:56that is a place where they're being aggressive and saying,
0:53:58you know, we don't need to,
0:54:00this is not a place where we need to squeeze profits
0:54:03out of this and we can make this a much better experience
0:54:06for education.
0:54:08I wish they do that for all their customers,
0:54:10but for education it's a very good move.
0:54:12- Just a more sort of light breaking news
0:54:14sent to us by Steven Hackett.
0:54:15iWork updates are out on iOS now
0:54:19and they have a feature to collaborate in real time
0:54:22on documents stored in Box.
0:54:24I don't know whether these applications--
0:54:27- Cloud Storage. - Cloud Storage.
0:54:29So if you have documents in Box,
0:54:32you can collaborate in real time on those documents.
0:54:34- So that's basically a business enterprise kind of feature.
0:54:38which is cool.
0:54:40I wonder if it's any different.
0:54:41- For all those enterprises that are using pages, but.
0:54:44- Yeah, well, yeah, but if you use Box though,
0:54:47and you maybe now have a really good application for it,
0:54:50like it's gonna require testing, right?
0:54:51Like how real time is real time?
0:54:53Is it more real time than the iCloud stuff?
0:54:56And if that's the case,
0:54:57that could be a really good reason to use it,
0:55:00which could be cool.
0:55:01You know, I think that could be cool.
0:55:03Apple Classroom, which is an administrative tool
0:55:06for teachers and administrators that are managing lots of devices is coming to the Mac now in
0:55:15June. Now a friend of the show, Guillermo Rambo, pointed out, which I thought was very
0:55:20interesting that this is an existing iOS only application that's coming to the Mac in June.
0:55:26And he says, "Hmm."
0:55:29Thinking emoji.
0:55:30Yeah.
0:55:31Yeah.
0:55:32here is this a hint of some of these cross-platform Marzipan tools? We don't know, possibly,
0:55:40potentially, but it is interesting that this stuff is coming later. There's a lot of
0:55:44things actually that are coming in June with 11.4, which they mentioned and is mentioned
0:55:50on some kind of asterisks on Apple's website today.
0:55:53Yeah, I think Marzipan, if it even happens, there's a question of like, will apps be
0:55:59be able to be built back for older versions
0:56:02or will this be for new versions that come out this fall?
0:56:05But of course it's Apple,
0:56:06so they could build something using it as a test case even.
0:56:09And then have it be compatible with current versions
0:56:13even though other people's apps might not be, I don't know.
0:56:16It's interesting, my semi snarky take on this is like,
0:56:21oh look, an iOS app coming to the Mac,
0:56:23why would they do that in education?
0:56:25And the answer is it's the app for teachers
0:56:28'cause teachers are olds,
0:56:30and they like computers instead of iPads.
0:56:33And the fact is, it's true,
0:56:35teachers are older than students, right?
0:56:37And people who are older are more likely
0:56:40to be comfortable with personal computers
0:56:42than they are with iPads and with a touch interface.
0:56:45And I've seen it in my kids' schools that,
0:56:47in my son's middle school, they've got iPad one-to-one
0:56:50and the teachers have laptops,
0:56:52they have Mac laptops on their desks
0:56:54and they're comfortable with the laptops.
0:56:56So this is smart because this shows
0:56:58that they're hearing the feedback
0:57:01that teachers would like this on the Mac.
0:57:05But it is a little intriguing, I will admit,
0:57:07that an iOS app being brought back to the Mac,
0:57:10what's happening there?
0:57:11How is that happening?
0:57:12But it's not as if, like you could argue that iWork
0:57:16and iMovie in their latest Mac iterations are the same
0:57:21in a way where they re-architected those programs
0:57:25and basically rewrote them so that they would work
0:57:27across iOS and Mac OS,
0:57:30and that they were doing some of that work.
0:57:32So it's not unprecedented,
0:57:33but it is worth a thinking face emoji.
0:57:36- I have more real-time follow-up from Steven.
0:57:39Pages-- - Does he wanna be on the show?
0:57:41Should we just dial him in here?
0:57:43We've just got so much to say. - Pages does not open
0:57:44any existing iBooks author files,
0:57:47and you cannot export from Pages
0:57:49to the iBooks author format.
0:57:51You can only export to EPUB,
0:57:53but I believe it is to a newer version of EPUB,
0:57:55which allows for a lot of these digital things in it.
0:57:58- So this may be the ultimate,
0:58:00like the deprecation of iBooks author as a concept,
0:58:04and instead just kind of getting on
0:58:06the more elaborate EPUB train,
0:58:09which is the right thing to do.
0:58:10- I think it's EPUB caught up, right?
0:58:11It kind of seemed a bit pointless for Apple
0:58:13to maintain their own file format,
0:58:15but I bet that that's gonna take away
0:58:18all of those weird restrictions
0:58:20about not being able to sell an iBooks
0:58:22author file outside of iBooks, right?
0:58:26So now people could make these files in pages
0:58:29and in theory sell them because they're not locked down
0:58:33to Apple's file format and potentially,
0:58:35I mean I haven't looked to what the legal say,
0:58:37but it may change the situation a little bit.
0:58:39So I could-- - I don't know,
0:58:40I mean in the vast array of non-Apple EPUB eBooks,
0:58:45readers and stores that are out there,
0:58:47I mean there's not, that's the thing,
0:58:50is great but kind of irrelevant
0:58:54'cause the big book juggernaut here is Amazon,
0:58:59which doesn't even support EPUB.
0:59:01- Yeah, for sure.
0:59:03There was a new app announced,
0:59:04which is an iOS app and a cloud service called Schoolwork.
0:59:07What is Schoolwork?
0:59:08- Schoolwork is,
0:59:12it's kind of like an aspect of Google Classroom.
0:59:15It's like lets teachers manage,
0:59:19What is it?
0:59:20They let teachers manage--
0:59:21- It's like handouts and homework and stuff.
0:59:23- Handouts and homework and track progress and also apps.
0:59:27- Yeah, you can assign specific things in applications,
0:59:30right, like this week you have to do this
0:59:31and it's from a third party app.
0:59:33- And it uses the new class kit framework.
0:59:35So you have the ability to say,
0:59:37you know, do this segment of this app,
0:59:39this coursework, and then it'll actually send back data
0:59:44of the student's progress, which the teacher gets to look at
0:59:48and say they completed it, they're halfway through it,
0:59:50whatever, they did this well on it,
0:59:52they did this poorly on it.
0:59:53So it's more tools for teachers to communicate with students
0:59:57in Apple's administered environment,
1:00:00which is one of the places where Apple is really fighting
1:00:02against Google because Google Classroom stuff
1:00:04is available on iOS.
1:00:06And like I said, my son's iPad one-to-one program
1:00:10at the middle school uses Google Classroom to administer it.
1:00:14And that's a challenge for Apple
1:00:17because Apple would like to control that and not have Google control that.
1:00:22The last piece of Apple's puzzle is providing resources to teachers. They do this and they
1:00:30highlight something called Apple Teacher, which is not a new thing, but it is an online
1:00:34learning suite of tools to help teachers understand how they can integrate apps and devices and
1:00:41services into their classes, into their classwork.
1:00:45But Apple also creates curriculum and they have a new curriculum set called Everyone
1:00:50Can Create, which focuses on music, photography, video and drawing and has a bunch of
1:00:55like lesson plans and stuff like that that teachers can use for creating new, I don't
1:01:04know, classes. I don't know.
1:01:06I don't really know how to describe it, but you may probably know better than me.
1:01:10- Yeah, I think for the company that's at the intersection
1:01:15of technology and the liberal arts,
1:01:18doing everyone can create alongside everyone can code
1:01:22is a nice idea because it's the other,
1:01:25I don't know whether it's the other half of the brain,
1:01:27but it is a different set of things
1:01:29that are great for education, music and art
1:01:33and stuff like that, that they're doing
1:01:35with that curriculum.
1:01:36So it's not just Apple would like a new generation
1:01:39of app developers to develop for its platform, thank you very much. Yes, also perhaps you
1:01:45could be learning about music and drawing and painting and stuff like that. Video making.
1:01:54So basically everything that we've spoken about, the hardware, basically all of the
1:02:00software, all of the videos that you saw, all of the slides, very heavily focused on
1:02:06the iPad and on iOS. Before the event you tweeted, and I will read this tweet to our
1:02:13audience here, "As an iPad fan, I am always hoping for iPad news and I think we'll get
1:02:17some, but I do hope the Mac gets a little time too. If it doesn't, I think that will
1:02:21be telling about the Mac's place in the Apple landscape."
1:02:26My feeling was that when you wrote that you were at least a little bit hopeful that you
1:02:30were going to see some Mac stuff and there kind of wasn't really anything. What does
1:02:35- What does that tell you?
1:02:36- I can tell you the two places
1:02:38where the Mac really played in this presentation.
1:02:40One is, they had a picture of a Mac
1:02:43and announced, "Oh, and now you can do this on iOS."
1:02:49And the Mac swiped away to be replaced by an iPad.
1:02:52And I thought, okay.
1:02:54'Cause the Mac was up there and I was like,
1:02:56"Ooh, look, they're using a Mac as an explanation of,
1:02:58oh no, get that thing out,
1:03:00get that smelly thing out of here."
1:03:02And the other one was what I said earlier,
1:03:04which is, yeah, we're bringing this app from iOS to the Mac
1:03:07'cause teachers are old people who use computers
1:03:09instead of iPads and fine teachers, fine, you're fossils,
1:03:14you're old, but yeah, we'll give it to you on the Mac.
1:03:16And those were the two places that the Mac appeared in this.
1:03:19So I think that says, like I said,
1:03:21I think that tells you what Apple feels
1:03:24the Mac's place is in education,
1:03:26which is it's not their area of emphasis,
1:03:29especially in K through 12,
1:03:31which is really what this was about, not higher ed.
1:03:33I think higher ed is a different story entirely.
1:03:36And that, but they're viewing this as being a place
1:03:38that's mostly, it's funny also, because I have to say,
1:03:42in one of the areas where we were doing after the event,
1:03:45where we were doing these, you know, hands on and demo areas,
1:03:49one of those rooms on the second level,
1:03:52it had like a little kind of mezzanine
1:03:53above the main lab area.
1:03:56There were, you know, a couple dozen IMAX all in a row.
1:04:01And I imagine that they're doing like video editing
1:04:04or audio stuff up there was in the kind of creative space.
1:04:08And I sat there and I thought, you know,
1:04:10well, there are the Macs in this school,
1:04:11there are lots of them and they're using them,
1:04:14but not part of this conversation.
1:04:16So for whatever reason,
1:04:18and we can come up with lots of reasons,
1:04:20but like this is, if you're taking the temperature
1:04:22of what Apple's really pushing in education,
1:04:25that's the answer is that it's iPad and it's not the Mac.
1:04:29The Mac is not part of the story.
1:04:30Macs there and people who want the Mac for various things and for some stuff
1:04:33like video editing right now at least until you know Final Cut comes to iOS
1:04:38and Logic comes to iOS you know for now they've got some reasons why you would
1:04:44still have Macs in school but you get the distinct feeling that once Apple can
1:04:48get those reasons out and into the iPad they'll do they'll do that too. So that's
1:04:53it does I think I stand by my statement that it is telling that how exactly how
1:04:59the Mac played into this, which is almost not at all once for old teachers and once
1:05:05as a before shot in a before and after.
1:05:08Like, I'm not trying to lead the witness here, but does this fill you with any negative feelings?
1:05:15Do you feel any unease or may I even say dread at this?
1:05:20If you made me choose between would the iPad be all there was or would it be Mac and iPad,
1:05:28I would probably have chosen iPad would be all there is.
1:05:31I think it was clear the iPad was going to be the bulk of it
1:05:35and it was really about like, will the Mac get mentioned?
1:05:38And the answer is no.
1:05:39Basically no, it didn't get mentioned.
1:05:43So it's what I expected.
1:05:46And I think I love the Mac and I think the Mac has its place
1:05:50but I totally see why Apple, first off,
1:05:52the Mac starts at 999 and the iPad starts at 329.
1:05:58You wanna talk about price,
1:05:59like the Mac's not even in the conversation.
1:06:02iPad for this market especially, like that's the product.
1:06:06That is Apple's lowest cost, straight up,
1:06:10let's leave phones and subsidies like aside.
1:06:13Like that is Apple's entry into computing
1:06:15is the iPad for through 29.
1:06:17That's it.
1:06:18The Mac's way up there, forget about the Mac.
1:06:20And I think that's why the story is what it is.
1:06:23The Mac still has its uses,
1:06:24but this is part of that, you know,
1:06:26truckification of the Mac as for very specific jobs
1:06:31and very specific plays.
1:06:33And it's not like it doesn't have its uses.
1:06:35Like I said, I bought my daughter a MacBook
1:06:38for her birthday and she's a high school student
1:06:42and she'll presumably take that MacBook to college.
1:06:44And I think it's the right decision for a lot of reasons.
1:06:47But I also understand exactly why my son's school
1:06:50has iPads for all the students.
1:06:52and I'm pretty supportive of that.
1:06:54I think that they have good reasons for doing that.
1:06:58And if I'm Apple and I'm building a foundation
1:07:00for a long-term future in education, price aside,
1:07:05of course, every long-term future decision Apple's making
1:07:09has to be rooted in iOS and not the Mac
1:07:11because it's their newer platform,
1:07:13it's their more popular platform,
1:07:15and it's the one that is more positioned
1:07:19to move forward into the future,
1:07:21whether it gets new features or it kind of like leads the way into a, you know,
1:07:26a new Apple platform down the road. So it all makes sense to me. It's,
1:07:29am I a little wistful about it? You know,
1:07:32I think I'm over that too just because like I said,
1:07:35when you can get a Mac book air that's old tech for nine 99 or you can get a
1:07:39brand new iPad for three 29 that I'll grant you is not the latest and greatest
1:07:43processor, but it's way more latest and greatest than the Mac book air is. Um,
1:07:48I think the writing's on the wall there.
1:07:50I'm just going to say, like, at this point, I do not believe we're going to see that cheap
1:07:54current MacBook Air. I don't think that's going to happen. I feel like if it wasn't
1:07:57happening today, it's not happening. I think what we will see is a cheaper current version
1:08:02of the Retina MacBook as the next product in that line.
1:08:06Given Mark Gurman's report and the fact that it didn't get mentioned or announced today,
1:08:10even in a press release, it makes me think that the report of a cheaper MacBook is a
1:08:16weird misunderstanding of what German's reporting,
1:08:19of a cheaper MacBook Air,
1:08:21is it's a misunderstanding of what German's reporting,
1:08:24the fact that there's gonna be a cheaper MacBook,
1:08:26that Apple's gonna try to take the MacBook
1:08:28and push it down in price
1:08:29so that they can replace the MacBook Air.
1:08:32And they may not push it down to 999,
1:08:34they might push it down to 1099 or 1199,
1:08:37but it would still be down,
1:08:38and they may keep the MacBook Air around for a little while,
1:08:41but yes, I'm with you,
1:08:43I think this makes that story seem less likely,
1:08:46because why wouldn't they have done it if the whole reason that product exists is to
1:08:50reach people in education and other places that just are not going to spend more than
1:08:55a thousand dollars on a computer, then they would have talked about it today.
1:09:01Like with all big events, we have lots of questions from the Upgradians, so we should
1:09:07move to #askupgrade.
1:09:10But before we do, let me thank our final sponsor for this week, and that is Mack Weldon, who
1:09:15make the most comfortable underwear, socks, shirts, undershirts, hoodies and sweatpants
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1:09:42They are so confident of all of this amazing stuff that they are going to be able to send
1:09:46you that if you are not amazingly comfortable in whatever you buy for any reason, if you
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1:09:56This is because Mack Wilder know that they are making great stuff.
1:09:59They have a line of silver underwear and shirts that are naturally anti-microbial which means
1:10:03that they eliminate odour which is some really cool science stuff.
1:10:06But you can take it from me as over time I have slowly replaced all of my underwear and
1:10:12all of my flying attire, and also all of my gym wear as well with Macworld and stuff.
1:10:23And I have been doing this with my own money. This isn't just because they're sending it
1:10:26to me. Every time I come out to the States, I buy like a big package of Macworld and stuff
1:10:31and get it sent to me because I really genuinely find this stuff to be extremely comfortable
1:10:36and my favourite stuff to wear.
1:10:39as
1:10:55C K W E L D O N dot com. Just use the code upgrade and you will get that 20% off. Our
1:11:01thanks to Macworld and for their continued support of this show and Relay FM.
1:11:06So we move into #AskUpgrade and our first question comes from Victor. Victor asks, "Now that
1:11:12the base 9.7 inch iPad has pencil support, who is the target audience of the 10.5 inch
1:11:17iPad Pro? It's nearly double the price and almost no significant features above the base
1:11:22model except the display. Do you think that there are still people in this segment that
1:11:30this product is targeted at before there's an update? Do you think that there are people
1:11:35that this product is really made for? Do you think it's keyboard people? Do you think it's
1:11:38people who just want the latest and greatest and best? Or do you think that basically everybody
1:11:43could be served by this 9.7 now?
1:11:45Yeah, it's bigger screen smaller bezels. It's faster. It's thinner
1:11:49It's got the keyboard support. It's got the display and it hasn't even had its update this year
1:11:57So that's my answer. I agree with you
1:12:01I think that like, you know, I understand why people are like it's double the price but really like you are thinking of the iPad
1:12:08Pro is just only having a pencil like that's kind of like if that's the way that you look at it
1:12:15That's like all you think the iPad Pro has,
1:12:17but it is more than that.
1:12:18It's all of those things you mentioned, right?
1:12:20The promotions-- - It goes back
1:12:21to what we said earlier, which is, you know,
1:12:24if the only reason you can think for buying an iPad Pro
1:12:27over this iPad was the pencil, then yeah, sure.
1:12:32But I don't think that, and I would imagine
1:12:34that it's a fairly small group of people.
1:12:37I will grant that this brings it closer,
1:12:39but keep in mind, this is now the 2018 iPad
1:12:43and the 2017 iPad Pro.
1:12:46And what's gonna happen later this year,
1:12:48maybe in June, maybe in September, maybe in October,
1:12:51is those iPad Pros are gonna get updated.
1:12:54They're gonna get Face ID probably.
1:12:55They're gonna lose the bezel even more.
1:12:57They're gonna get the latest and greatest processor.
1:13:00They're gonna have other whizzy new features.
1:13:03So they've gotten a little closer today.
1:13:07They're gonna spread back apart.
1:13:09And that is the way it works.
1:13:12So, Stae asked, "Today's event seemed pretty heavy on the creative side.
1:13:18Were there any updates or hints of updates to apps like GarageBand, iMovie, or other
1:13:23consumer-level creative apps other than iWork?"
1:13:26There's a GarageBand update that's got like education wacky stuff, wacky sound packs
1:13:35and stuff like that in there.
1:13:37There was a clips update.
1:13:38And there's a clips update too, yeah.
1:13:40But I did want to note that something that wasn't mentioned on stage, I don't believe,
1:13:45or I didn't see it until the release notes. GarageBand on the iPhone 10 uses the TrueDepth
1:13:51camera to allow you to control instrument effects with your facial expressions. Like
1:13:58synth parameters and wah pedals and stuff like that. You can make a face and make, like
1:14:05if you open your mouth, like with a step tap thing.
1:14:08Sir Alex has doubled over with laughter in the booth at this point.
1:14:12Alex, what is your opinion of these TrueDepth instrument effects? Are you on board with
1:14:19this idea? I mean, I'm sure that I'm going to have a
1:14:21lot of fun with it for about 15 minutes. It's going to be great with Animoji and similarly
1:14:28used probably. Hey, try stuff out. See what happens. Maybe that's great. You're DJing,
1:14:34you're playing stuff and then you stub your toe and you grimace and it's like, "Oh, that
1:14:37was a pretty good sound. And then that makes you smile and then the sound goes away because
1:14:41you're not grimacing anymore, you're smiling. Just imagine the possibilities there.
1:14:44The better your music is, the better it will sound, right? If you're happy with how your
1:14:48music's sounding, then it's going to sound better. I think that's what they're trying
1:14:51to do. All right, so basically I'm going to have
1:14:54a GarageBand project and I'll be like, "Okay, I've got to smile while I'm exporting this
1:14:57or it'll sound bad." So going back to the new iPad, Matthias asked,
1:15:02Does the iPad, the new iPad, have the laminated screen from the iPad Pros, or is there like
1:15:08that gap like there is on the previous iPad?
1:15:12I think it is like on the previous iPad.
1:15:15I think that's the deal.
1:15:17Yeah, the tech specs do not say fully laminated display as it does on some of the other products,
1:15:25including, which is hilarious to me, the iPad Mini has it, but the 9.7" iPad Pro has it,
1:15:32- Does not.
1:15:34- So iPad Mini is still a product.
1:15:36- Still a product.
1:15:37- In Apple's product line.
1:15:38- Still more expensive, it's still there,
1:15:39still kind of doing whatever it is it's doing.
1:15:42- Whatever that is.
1:15:43Did they make too many of those
1:15:44and they've got them sitting in a factory somewhere?
1:15:46- Most definitely did they.
1:15:48Woo, boy howdy.
1:15:50Lee wants to know if we have any more information
1:15:53on the Logitech Crayon.
1:15:54And I have some information here, Jason.
1:15:57- I don't because I went to the event
1:15:59and didn't get that information.
1:16:01- You just didn't bother to look for it
1:16:02'cause you probably weren't that excited about it.
1:16:04- Yeah, that's also probably true.
1:16:05I was intrigued.
1:16:06The question for me, so you can tell me this.
1:16:09The question for me is, does it use some secret sauce
1:16:13that the Apple Pencil uses,
1:16:15or is it just yet another Bluetooth stylus?
1:16:17- Yes and no.
1:16:19So the Logitech Crayon is a $49 education only stylus,
1:16:24but it uses the same technology as the Apple Pencil.
1:16:30So it has the same latency, you can tilt and it will make the lines grow thicker and thinner,
1:16:36but it has no pressure sensitivity.
1:16:39So that's the thing that it lacks.
1:16:40It has basically all of the technology that the Apple Pencil has, but no pressure sensitivity.
1:16:46It connects directly to the iPad via a single frequency, it's not Bluetooth, I don't really
1:16:52know what that actually means, but fine.
1:16:56It has eight hours of battery, but with a lightning plug in.
1:16:59It doesn't have a lightning port built into it, you plug a lightning cable into it.
1:17:05So that's very different.
1:17:06It's available this summer, sold directly to educators for $49.
1:17:10So it is, it has a lot of what the Apple Pencil has, it doesn't have everything which is why
1:17:16it's cheaper.
1:17:18It does have a little LED status light so you know when it's connected and it blinks
1:17:21red when the battery's running low.
1:17:24So it has some additional things, it's a lot cheaper, it doesn't have all of the features,
1:17:29But it has the most important features, in my opinion, which is the low latency and the
1:17:34tilt sensitivity of the Apple Pencil, with, I'm assuming, easy connection as well.
1:17:40So yeah, I think that's really cool.
1:17:42I like that this product exists.
1:17:43I really like that Apple works with Logitech on these features for education.
1:17:49I think it's great.
1:17:50Like, let Logitech make stuff if Apple don't want to make it.
1:17:54Brian wants to know, can the shared iPad functionality in schools be used without using education
1:18:01tools? What is the shared iPad functionality?
1:18:03>> You imagine you get an iPad and it's got a picture of various users on it and you tap
1:18:09on one and it loads that user's documents and it's their iPad and then they can basically
1:18:14log out.
1:18:15>> And this is existed for a while, right?
1:18:16>> Two years, I think.
1:18:17>> It's like 10-3?
1:18:18>> Yeah.
1:18:19>> Okay.
1:18:20>> And the answer is no, it's an education-only feature.
1:18:21>> Great.
1:18:22>> And our last question today comes from Michael.
1:18:24Michael simply asks, are you underwhelmed,
1:18:26whelmed or overwhelmed at today's event?
1:18:29- I think whelmed, you said it before
1:18:34and I think that is about right.
1:18:35This was a focused Apple event to launch a new iPad
1:18:40at the low end and some stuff around it
1:18:45and tell about its education strategy.
1:18:48And it pretty much delivered that and only that.
1:18:52So whelmed, I would say is about right.
1:18:55- It met my basic expectations
1:18:57for what an acceptable event could be today, really.
1:18:59Like it did that, it ticked those boxes.
1:19:02- And no more, but no less.
1:19:04- Producer Alex, are you underwhelmed,
1:19:06whelmed or overwhelmed?
1:19:07- I'd say I agree, I am whelmed.
1:19:12You know, I'm actually really disappointed about one thing
1:19:16and I'm gonna say if you wanna leave this in
1:19:20and you are, if there are any upgrade-ians
1:19:23who work in the education market,
1:19:25and I could possibly pay you to get a few
1:19:28of those Logitech crayons, @AlexCoxx on Twitter.
1:19:32All right, goodbye.
1:19:33- There you go, @AlexCoxx on Twitter.
1:19:34Alex really wants some Logitech crayons.
1:19:37If someone can hook her up with that,
1:19:39we would appreciate it. - Black market crayons.
1:19:42- It's orange and it tells you when it's dying.
1:19:45It's perfect.
1:19:46- I am really keen to try one of those out personally,
1:19:49just like to see what it's like.
1:19:51- But it's also not coming out until like June, right?
1:19:55- June, yep.
1:19:56- Yeah.
1:19:56- I did see something, like a few people,
1:19:58so I think it's pretty funny.
1:20:00Like so many of these features are coming out June,
1:20:02like in June, like three months before the school year ends.
1:20:04Like it's like, okay.
1:20:05- Well, I mean, that's the point is that
1:20:08it's not for the school year,
1:20:10it's for the buying for next school year.
1:20:12The buying cycle for the school starts
1:20:13at the end of the previous school year,
1:20:16because they're planning for the summer
1:20:18to roll things out and have them in the schools for the fall.
1:20:21So this is actually a good time for something like this.
1:20:24- So that is it for this week's episode.
1:20:27Jason, congratulations on your draft victory.
1:20:31- Oh, thank you, thank you.
1:20:32I'd forgotten all about that, but thank you for reminding me.
1:20:34Yes, it was not my best effort,
1:20:37but we did just enough to win.
1:20:38- I want to extend our thanks to Alex Cox
1:20:43for being the producer of this episode
1:20:45and also providing Jason with an incredible environment in which he could record this
1:20:50episode. Thank you, Alex.
1:20:51Of course, always.
1:20:53You can find Alex at DubaiFriday.com and at Relay.fm/Roboism.
1:20:58They are two of Alex's wonderful podcasts that you should go and listen to both of them
1:21:02because they're both great in equal ways, but different ways.
1:21:06And I love both of those shows dearly.
1:21:07So you should go and check those out.
1:21:08And Alex is Alex Cox, A-L-E-X-C-O-X on Twitter.
1:21:13if you need to get her some of those crayons that she so desperately needs. I think Alex
1:21:19is willing to do a bulk purchase order requisition, if that's something that you need for your
1:21:25school. I believe that she's willing to take a thousand, was what I heard of those, right?
1:21:29About that amount, yeah.
1:21:30Okay, about a thousand. You could just back up a truck to her apartment and she'll just
1:21:35scoop them all in. If you want to find our show notes for today's episode, you can go
1:21:39to relay.fm/upgrades/186. Don't forget that Relay FM is going to be doing a live show
1:21:46at AUGQH-CONF on June the 6th as part of WWDC. You can go to augqh-conf.com to get tickets
1:21:53right now. These are selling out pretty quickly. I know that a lot of people will now know
1:21:59they're going to be in WWDC because the lottery winners and results have been announced. It's
1:22:06It's so hilarious and winners of the ability to pay $1500 to go to a conference.
1:22:12But if you are going to be at WWDC and you don't yet have a ticket to our show or to
1:22:17ATP, you need to go and get one of those because they're selling out and we want to see you
1:22:23there.
1:22:24I will be there, Jason will be there, many relay FM hosts will be there to entertain
1:22:28you for an afternoon and evening.
1:22:31Jason writes at 6colors.com. I'm sure you'll be able to find a lot more post-event analysis
1:22:37over at 6colors.com. Jason is also @JSNEL, J-S-N-E-double L on Twitter. I am @IMyke, I-M-Y-K-E.
1:22:44Thanks again to Anchor, Mac Wilden, and Simple Contacts for their support of this show,
1:22:49and we'll be back next week. Until then, say goodbye, Jason Snell.
1:22:53Goodbye, everybody.
1:22:57[ Music ]
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