182: I Had to Reboot My Car Today
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so are you recording in a format that is
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not just call recorder
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nope start recording in a format that is
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not just call recorder you're just
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asking me to mess things up
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oh because you're afraid he's gonna pull
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Casey hmm my UPS last for at least five
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minutes i'm actually plug into it so yes
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yes I hear the truck to hear it here
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drivers driving away would say maybe
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it's leaving
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yeah i think it's driving away alright
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so a job market just asked John if if he
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could start a crash resilient sound
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recording programs so that if this truck
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was doing some sort of electrical work
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and suddenly the power went out it would
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be a big deal because John hopefully and
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would be using something that isn't call
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recorder like i was using my Mac crapped
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out which i can tell you why that
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matters if we ever get to talk about the
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mp3 file format i would love to do that
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actually but anyway it's the John it
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said to Marco well it doesn't matter
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because my UPS last for at least five
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minutes and I'm plugged into my UPS that
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that's how I said it was an accurate
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reproduction that is a completely
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flawless reproduction it was effectively
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verbatim only was recorded oh yes it was
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in my end of my phone recorder recording
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it will successfully make it a disc
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anyway I bring all this up because not
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20 minutes ago I was sitting at my imac
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knowing that i'm going to be going out
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of town and thinking to myself I don't
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know what to do because i really want to
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let this thing run for another week and
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see if it if it reboots itself and if it
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doesn't I think at that point i will
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personally be fairly convinced that the
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OEM ram is good and that the owc ram was
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bad but i'm probably going to be using
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plex at some point the Plex server is
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the imac if this thing turns itself off
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I don't have any mechanism to turn it
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back on
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should I turn it off and plug it into
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the battery part of the PS i don't know
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it i decided not to because I went into
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system preferences and confirmed that
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little check box that reads so start up
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automatically after a power failure in
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so i'm just going on faith that either
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we won't have a power failure
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or if we do the mac will start itself
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back up and somebody in the chat is
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asking you don't shut down your machine
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at night like the rest of us now this
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thing is on always i turn the screen off
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yep i'm an exact same way no one should
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be shutting down their machines at night
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anymore ever
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doesn't make any sense but to be fair I
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there's there's no reason not to i guess
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now there is there's a pretty big reason
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they do use a good amount of power but
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you know the probably ideal balance
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between like functionality and power
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savings is sleep mode to actually put
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this to put the machine to sleep not too
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deep hibernation mode but regular sleep
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mode that is like I think a great
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balance for most people want to put it
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slip your energy saver settings to do
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that for you after one hour of idle time
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go to sleep or whatever
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yeah but not that I don't want that
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happening during the day though when I'm
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awake because at any moment I might want
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to do something on this mac remotely and
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yes I could do wake-on-lan blah blah but
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that's what scheduled sleep before then
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if you know you know scheduled to go to
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sleep at 11pm everyday i wake up at 5am
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and you're fine don't know that was the
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thing that's the thing
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oh yeah schedule that's how i do my back
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plays backups my computer wakes itself
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up at around three a.m. and does
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backblaze and then go to sleep so I
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don't actually run continuously all day
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I just do like nightly backups
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interesting this is that it is always
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from the wake up is the mac feature and
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then back with you to stay put me just
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put to sleep when it's done now back
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place has its own independent schedule
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which is the run continuously or choose
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when you want me to run so i have I two
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independent schedules that I just
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synchronize good old Quran style say the
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mac wakes up to 3 or the mags up to 55
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and back play starts at three and yeah
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so every day you're ruining five minutes
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of power user 0 of your computer use
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wasting that power 15 minutes to stay
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awake for like an hour i like to do all
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that stuff to do it during that time
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probably just time machine backups and
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like power nap is like think predates
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are postdates my mac but power an apple
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have things wake up from their sleep in
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due time machine backups oh and check
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mail and stuff that doesn't help that
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place although technically if it wakes
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up to the time machine back place will
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also run if you have a set to continue
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anyway the point is scheduling feature
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is part of rs.10 it's been there for
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years and years and years you should use
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its cool yeah I probably should sleep
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this thing at night but I just never do
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I me and I say that only because nothing
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is happening on it while I'm sleeping i
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mean i guess the
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one of you guys or maybe like Jason's
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Nelson sees three hours in the past
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might be trying to watch something off
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of my plex server that I've shared with
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you guys but in principle there's a
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reason I shouldn't just let the things
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sleep at like midnight or one o'clock or
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something like that and wake itself back
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up at a at like six or seven in the
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morning
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I mean you can use that as like your own
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kind of like political statement of you
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know you should really go to bed like
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stop watching top gear of my flexor need
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to go to sleep well I just thought it
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was funny because I was having this this
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internal debate with myself about
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whether or not i should move the mac
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onto the battery side of ups and once
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once i have it should only be a question
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of when not whether wrote short and
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that's exactly what I was about to say
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actually once i have my data point with
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regard to the OEM ram at that juncture i
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will move it over to the battery side of
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the UPS but I don't want to mess with
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anything until that i am still a little
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concerned that there was that one seeing
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GP related failure like a day after you
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put the stock ran back in that is that's
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like the only thing that's weird about
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this to me that says like maybe this is
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more a more complex problem but the fact
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that it hasn't happened all at all in
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what three weeks or something and it was
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happening about every week like it's
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correct that is a pretty strong you know
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switch over there so I i'm not entirely
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ready to say it's definitely the ram but
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i'm probably about ready to say you
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should always get the ram swamped
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yeah and basically as I've said in the
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all I'm doing right now is trying to get
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a data point so that i can go to owa owc
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and cermak sales where the hell they're
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called and say hey listen you know I was
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having reboots once a week up with the
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OEM ran back in it ran for blank without
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a reboot
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I'm pretty confident it's the ram can
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you send me new sticks and actually i
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don't have the individuals name handy
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but somebody had sent me a couple of
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tweets over the last couple weeks saying
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that they had similar issues with owc
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ram and ended up returning it i think
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now and I presume at this point I'm well
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out of the return window because I got
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this computer in January but anyways I
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they said that they had gotten crucial
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ram instead and thus far it had been
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flawless although to be fair to only
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few days at that point so I think what
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I'll try to do is I'll try to do a
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return on the owc ram assuming my test
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plays out the way I expected well and
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then if that Ram has similar issues at
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that point i'll probably either asked to
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return it or i should say an exchange or
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whatever and then i'll ask to return it
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if it if the new hypothetical ram has
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the same issue and maybe just get like
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you know crucial ram or something like
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that anyway we should probably do some
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follow-up is john doing less rentals
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yeah i got an email today that this is a
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reminder from lens rental com this is a
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reminder that your rental and yesterday
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in our system indicates that has not
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been sent back to us so i was surprised
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by this email because first of all my
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rental didn't end yesterday it ended on
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monday and yesterday was Wednesday and I
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sent it back on monday and of course
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when i sent it back i got a receipt from
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the fedex place and take a picture of
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the receipt with my phone so as soon as
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i got this email I could immediately
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reply with a picture of my received the
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tracking number that if they were
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entered into the fedex website they
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would see was on truck for delivery back
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to their place in Missouri or whatever
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they are and my question is to market
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was down the shore did I do it wrong am
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I supposed to enter my tracking number
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after i returned am I supposed to go to
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the website and click a button that say
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that I shipped it back that I messed
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this up somehow
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you didn't mess it up at all basically
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something messed up that doesn't usually
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do that anyway they don't have that they
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don't have the lens i want to rent for
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Morris vacation so I'm kind of upset
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about that will show what lens is it
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it's a lens that I probably don't want
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to buy because it's a thousand dollars
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and it's a trying to find like a zoom
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zoom that I wouldn't want to buy because
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it's like a compromise but it's a pretty
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good compromise this is the sony vario
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tests artiste re60 into 70-millimeter
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it's a very compact zoom it's like if
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you wanted to have one lens on your
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camera on vacation
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it takes decent pictures at many ranges
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and has a pretty good zoom range not
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really really big zoom but you know
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pretty wide to pretty close up and folds
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back to a small size
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this looks like a good lens for that but
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then it's also a thousand dollars and do
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i really want to spend a thousand
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dollars on a zoom lens that isn't
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optically that amazing but it really is
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very flexible and it's much smaller than
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the zoom lens
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it's i'm thinking of renting that and
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just buying some problems with the
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yeah i mean honestly and I was actually
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very pleased we got a lot of feedback
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from other photographer so far basically
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saying that they too and these are some
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some pro photographers that they too
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only on primes and and some of them said
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I occasionally resume for like an event
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but for the most part there's been a
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number of people who basically saying
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that they agree with with my plea last
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episode 2 please consider only using
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crimes and please at least get the 50
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prime equivalent for your system they
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were actually quite a lot of of those i
[TS]
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◼
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was that was very nice to hear so I so
[TS]
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◼
►
it does seem like you are looking at i
[TS]
00:09:28
◼
►
also have to mention last show if you're
[TS]
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◼
►
not looking at the sony system i would
[TS]
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◼
►
also give serious consideration to the
[TS]
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◼
►
fuji xt line or X Pro Line like there's
[TS]
00:09:39
◼
►
there's the xt-1 that a lot of people
[TS]
00:09:42
◼
►
loved i believe the xt 2 is now out or
[TS]
00:09:45
◼
►
at least it's about to be out the the
[TS]
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◼
►
whole fuji x-trans sensor thing is kinda
[TS]
00:09:50
◼
►
cool and has some pretty cool advantages
[TS]
00:09:52
◼
►
so i would strongly recommend if you
[TS]
00:09:54
◼
►
don't want to jump all the way up to
[TS]
00:09:55
◼
►
Sony's a 6300 / j7 price ranges consider
[TS]
00:10:01
◼
►
the fuji exline because it is I i have
[TS]
00:10:05
◼
►
not had any experience with it but it is
[TS]
00:10:07
◼
►
very well-regarded and a lot of people
[TS]
00:10:09
◼
►
like that a lot at the slide at the
[TS]
00:10:11
◼
►
slightly lower price point people trying
[TS]
00:10:14
◼
►
to talk about the micro four-thirds
[TS]
00:10:15
◼
►
already know I'm totally aware of all
[TS]
00:10:17
◼
►
these things I think I've read every
[TS]
00:10:18
◼
►
single review on dpreview for every 2016
[TS]
00:10:21
◼
►
camera at this point so I'm very aware
[TS]
00:10:22
◼
►
of the things and you know i'm i'm
[TS]
00:10:24
◼
►
pretty settled on the sony body i'm
[TS]
00:10:26
◼
►
willing to pay the extra money for the
[TS]
00:10:28
◼
►
action and like it's a camera that I
[TS]
00:10:29
◼
►
used like I you know it's a known known
[TS]
00:10:31
◼
►
at this point i rented i use that I
[TS]
00:10:33
◼
►
liked it
[TS]
00:10:33
◼
►
the Fugees are less expensive but I
[TS]
00:10:36
◼
►
don't mind the extra cost for the body
[TS]
00:10:37
◼
►
especially when i'm looking it cleanses
[TS]
00:10:39
◼
►
at all costs a bazillion dollars anyway
[TS]
00:10:41
◼
►
still no purchases maybe I'm thinking
[TS]
00:10:43
◼
►
about also worth pointing out as one
[TS]
00:10:45
◼
►
person do that I also neglected to
[TS]
00:10:46
◼
►
mention last episode the the lenses that
[TS]
00:10:48
◼
►
I by are the full-frame lenses the fe
[TS]
00:10:51
◼
►
line in Sony's parlance John would not
[TS]
00:10:54
◼
►
need to buy the fe Lenzi could buy the
[TS]
00:10:55
◼
►
crop sensor a lens's and so I like the
[TS]
00:10:58
◼
►
lens you were just mentioning John that
[TS]
00:11:00
◼
►
that is not available in full frame
[TS]
00:11:01
◼
►
there is no equivalent to that for full
[TS]
00:11:02
◼
►
frame i know that's why that's why it's
[TS]
00:11:04
◼
►
friends like it's perfect for my camera
[TS]
00:11:06
◼
►
that's why it's versatile lens for my
[TS]
00:11:08
◼
►
camera is like you don't want I don't
[TS]
00:11:09
◼
►
want to pay the amount of money i have
[TS]
00:11:11
◼
►
to pay for a full-frame version of the
[TS]
00:11:13
◼
►
same lens and I don't want the size that
[TS]
00:11:15
◼
►
would bring so here's the lens made
[TS]
00:11:16
◼
►
specifically for my size sensor that is
[TS]
00:11:18
◼
►
very compact that has a good zoom range
[TS]
00:11:20
◼
►
is optically pretty good
[TS]
00:11:21
◼
►
exactly yeah so for your needs
[TS]
00:11:24
◼
►
I i do recommend for most people that
[TS]
00:11:27
◼
►
they like that if they have the budget
[TS]
00:11:29
◼
►
for one of these sony a7 series full
[TS]
00:11:32
◼
►
frame cameras to step up to it if you
[TS]
00:11:34
◼
►
can because the quality difference is
[TS]
00:11:35
◼
►
immense
[TS]
00:11:36
◼
►
however for what you are using and 44
[TS]
00:11:39
◼
►
your stated needs for zoom lens is
[TS]
00:11:42
◼
►
basically for really far-reaching but
[TS]
00:11:44
◼
►
also small and somewhat affordable zoom
[TS]
00:11:46
◼
►
lenses i would not recommend full-frame
[TS]
00:11:48
◼
►
I think you're making the right move by
[TS]
00:11:50
◼
►
not going full frame for that particular
[TS]
00:11:52
◼
►
reason but it pains me to say that I
[TS]
00:11:55
◼
►
would go full frame if the body wasn't
[TS]
00:11:57
◼
►
so I would go for the body wasn't so big
[TS]
00:11:59
◼
►
like I would sacrifice resume if the
[TS]
00:12:00
◼
►
body wasn't so big and if the body
[TS]
00:12:01
◼
►
wasn't literally three times the cost
[TS]
00:12:03
◼
►
like it's not it's not a small price
[TS]
00:12:05
◼
►
type a couple hundred actually about
[TS]
00:12:06
◼
►
3,500 bucks out what everyone wanted to
[TS]
00:12:10
◼
►
consider if if you don't want to go all
[TS]
00:12:11
◼
►
the way to the three-thousand-dollar a7r
[TS]
00:12:13
◼
►
to the regular a 72 without the r came
[TS]
00:12:17
◼
►
out something like six to nine months
[TS]
00:12:19
◼
►
earlier and I i rented one of those
[TS]
00:12:21
◼
►
before it before his attitude to wait
[TS]
00:12:23
◼
►
for them by the a7r to it's a v8 the
[TS]
00:12:25
◼
►
regular a 72 is not that much more money
[TS]
00:12:28
◼
►
than the day 6300 and it's not quite as
[TS]
00:12:31
◼
►
advanced in some of the newer stuff like
[TS]
00:12:33
◼
►
some of the video features and the focus
[TS]
00:12:35
◼
►
there i think there aren't as many fate
[TS]
00:12:37
◼
►
focus points on it i think and the burst
[TS]
00:12:39
◼
►
mode thing and it's bigger like and I
[TS]
00:12:41
◼
►
looked at it but the sensor for the a 72
[TS]
00:12:44
◼
►
it is full frame and I think it's me
[TS]
00:12:46
◼
►
what you can get those things for what
[TS]
00:12:47
◼
►
like like 14 or 15 hundred dollars like
[TS]
00:12:50
◼
►
the effort for what they are they're
[TS]
00:12:51
◼
►
incredible value right now because it's
[TS]
00:12:53
◼
►
kind of like last year's model but still
[TS]
00:12:54
◼
►
for sale basically that is a very good
[TS]
00:12:56
◼
►
by if you want full frame but don't want
[TS]
00:12:59
◼
►
to spend like three grand on it and
[TS]
00:13:01
◼
►
compared to always felt like if you want
[TS]
00:13:03
◼
►
full frame before the sony a series you
[TS]
00:13:07
◼
►
had to go like-for-like you know 5d mark
[TS]
00:13:09
◼
►
to mark 3 and those are those are like
[TS]
00:13:11
◼
►
3,000 our cameras that you see the only
[TS]
00:13:13
◼
►
way to get full frame like that was like
[TS]
00:13:15
◼
►
the entry point for full frame was like
[TS]
00:13:16
◼
►
three-thousand-dollar cannon
[TS]
00:13:18
◼
►
big slrs to have something like the sony
[TS]
00:13:20
◼
►
a7 series and to have their full frame
[TS]
00:13:23
◼
►
sensor starting at like 1,500 bucks is
[TS]
00:13:25
◼
►
amazing for for quality photography and
[TS]
00:13:28
◼
►
for bringing it to people it's really
[TS]
00:13:29
◼
►
quite something I'm gonna do the kc
[TS]
00:13:31
◼
►
production and here's what's actually
[TS]
00:13:32
◼
►
going to happen
[TS]
00:13:33
◼
►
I'm gonna get this camera we're going to
[TS]
00:13:34
◼
►
use your fingers the new whatever
[TS]
00:13:36
◼
►
replaces your camera is going to come
[TS]
00:13:38
◼
►
out and or there's going to be a
[TS]
00:13:40
◼
►
full-frame camera and a similar form
[TS]
00:13:42
◼
►
factor to the 6300 and several years
[TS]
00:13:44
◼
►
after buying this camera a bunch of
[TS]
00:13:46
◼
►
lenses i'm going to sell it all and by a
[TS]
00:13:49
◼
►
full-frame mirrorless camera which may
[TS]
00:13:51
◼
►
or may not be room so nice I i know
[TS]
00:13:52
◼
►
that's gonna happen like it's inevitable
[TS]
00:13:53
◼
►
but i'm willing to spend the three or
[TS]
00:13:55
◼
►
four years now with this small camera as
[TS]
00:13:57
◼
►
a transitional phase
[TS]
00:13:58
◼
►
yeah that's totally fair honestly i
[TS]
00:14:01
◼
►
would bet against that feat that future
[TS]
00:14:02
◼
►
for you because like to come through
[TS]
00:14:04
◼
►
cheap no III fair fair
[TS]
00:14:07
◼
►
I mean that might be there might be a
[TS]
00:14:09
◼
►
factor here but I've been talking to you
[TS]
00:14:10
◼
►
about cameras for like two years now for
[TS]
00:14:12
◼
►
three years now and you've never wavered
[TS]
00:14:15
◼
►
on the point of like I I like good
[TS]
00:14:17
◼
►
cameras but i will never buy one at that
[TS]
00:14:19
◼
►
nice i know because it's a money pit I
[TS]
00:14:21
◼
►
know I'm susceptible to this money but
[TS]
00:14:23
◼
►
it and my wife made me enter it and it
[TS]
00:14:25
◼
►
provides predicted once you have one and
[TS]
00:14:27
◼
►
use it a lot like just it's i know i
[TS]
00:14:30
◼
►
know myself I was trying to avoid this
[TS]
00:14:31
◼
►
particular money pit now easing into the
[TS]
00:14:33
◼
►
money pit and also i feel like a camera
[TS]
00:14:36
◼
►
is like your camera is still a little
[TS]
00:14:38
◼
►
bit in transition
[TS]
00:14:39
◼
►
I feel like this whole mirrorless
[TS]
00:14:41
◼
►
revolution is kind of like just getting
[TS]
00:14:43
◼
►
going here and i wanna actually I really
[TS]
00:14:45
◼
►
believe that you could have a decent
[TS]
00:14:47
◼
►
full-frame camera with all of your
[TS]
00:14:49
◼
►
features in a smaller form factor that
[TS]
00:14:51
◼
►
has even better performance I think that
[TS]
00:14:53
◼
►
is coming at the wait like five to seven
[TS]
00:14:55
◼
►
years i'm willing to wait and the 6300
[TS]
00:14:57
◼
►
was really cool and I think all use that
[TS]
00:14:59
◼
►
way I I'm not sure to get that much
[TS]
00:15:02
◼
►
smaller honestly because they like like
[TS]
00:15:05
◼
►
the the a7 line before the 272 a7r to
[TS]
00:15:09
◼
►
the regular a7 line was a little bit
[TS]
00:15:11
◼
►
smaller one of the reasons that had to
[TS]
00:15:13
◼
►
get bigger was the giant embody
[TS]
00:15:15
◼
►
stabilizer thing they're if you look at
[TS]
00:15:17
◼
►
there's actually a teardown on iFixit of
[TS]
00:15:19
◼
►
the a7r to there really is not a lot of
[TS]
00:15:22
◼
►
room in there too to shrink this thing
[TS]
00:15:23
◼
►
any further and also if they did shrink
[TS]
00:15:25
◼
►
it further somehow that would probably
[TS]
00:15:27
◼
►
mean an even smaller battery and that's
[TS]
00:15:30
◼
►
the last listing needs like this
[TS]
00:15:31
◼
►
plenty of room for more battery they
[TS]
00:15:33
◼
►
need to talk about Apple about scallops
[TS]
00:15:34
◼
►
batteries or something visible more
[TS]
00:15:36
◼
►
battery man and I mean you can't change
[TS]
00:15:38
◼
►
I'm totally willing to not have the
[TS]
00:15:39
◼
►
n-body stabilization like do the the
[TS]
00:15:41
◼
►
6300 but with a full-frame sensor but
[TS]
00:15:43
◼
►
without the stabilization like anyway
[TS]
00:15:45
◼
►
I'm i believe in the future of
[TS]
00:15:46
◼
►
technology and I believe cameras will
[TS]
00:15:48
◼
►
get smaller and better and so i'm going
[TS]
00:15:51
◼
►
to wait it out and he even w if you
[TS]
00:15:53
◼
►
don't if you don't want the
[TS]
00:15:54
◼
►
stabilization don't know how much is in
[TS]
00:15:56
◼
►
a7r forget the first day 7 are actually
[TS]
00:15:58
◼
►
that's a contrast only you don't want
[TS]
00:16:00
◼
►
that but that's the old cameras slow
[TS]
00:16:02
◼
►
slow burst mode and not as good sensor
[TS]
00:16:05
◼
►
yeah you too you don't want contrast
[TS]
00:16:07
◼
►
autofocus nevermind exactly forget about
[TS]
00:16:09
◼
►
it anyway but we had enough camera talk
[TS]
00:16:11
◼
►
at some point i'll buy something then
[TS]
00:16:14
◼
►
we'll talk about it some more okay
[TS]
00:16:15
◼
►
alright good talk yeah we got a bit of
[TS]
00:16:19
◼
►
feedback with regard to qnx which is
[TS]
00:16:22
◼
►
that real-time operating system and damn
[TS]
00:16:25
◼
►
Dodger believes gentleman's name that
[TS]
00:16:27
◼
►
was co-founder and is now working at
[TS]
00:16:28
◼
►
apple an anonymous source with two
[TS]
00:16:31
◼
►
different anonymous sources the first
[TS]
00:16:33
◼
►
told us that the 75 that Marco had my
[TS]
00:16:37
◼
►
335 both the eye dr systems are running
[TS]
00:16:40
◼
►
on QX and this particular individual
[TS]
00:16:44
◼
►
also added that there really isn't any
[TS]
00:16:47
◼
►
requirement for real-time OS for
[TS]
00:16:48
◼
►
infotainment it just kind of happens to
[TS]
00:16:51
◼
►
use qnx kinda like the standard that
[TS]
00:16:53
◼
►
everybody does
[TS]
00:16:54
◼
►
yeah i was about to say that's
[TS]
00:16:56
◼
►
apparently fairly popular and
[TS]
00:16:57
◼
►
furthermore from what I understand the
[TS]
00:17:01
◼
►
car play features that are in a lot of
[TS]
00:17:03
◼
►
modern cars that's as a lot of that
[TS]
00:17:06
◼
►
support happens at the QNX like os-level
[TS]
00:17:09
◼
►
even before like the eye dr here if you
[TS]
00:17:14
◼
►
will or level in the software and then a
[TS]
00:17:17
◼
►
different animal source wrote us a
[TS]
00:17:19
◼
►
really fascinating email which i'd love
[TS]
00:17:21
◼
►
to read the whole thing but I presume
[TS]
00:17:23
◼
►
John is called out a couple of parts
[TS]
00:17:24
◼
►
that are that i'll read to you the
[TS]
00:17:26
◼
►
biggest performance problem in car UI is
[TS]
00:17:28
◼
►
usually the embedded chips that used our
[TS]
00:17:30
◼
►
system has to work on 10 plus chipsets
[TS]
00:17:32
◼
►
by different manufacturers car companies
[TS]
00:17:35
◼
►
save every cent on their chipset the
[TS]
00:17:37
◼
►
fact that some cars built today still
[TS]
00:17:39
◼
►
have less than 20 megs ram all the ram
[TS]
00:17:42
◼
►
costs almost nothing shows that
[TS]
00:17:43
◼
►
perfectly
[TS]
00:17:44
◼
►
as my head of engineering once said to
[TS]
00:17:46
◼
►
me they'd rather spend money on three
[TS]
00:17:48
◼
►
software engineers for two years trying
[TS]
00:17:50
◼
►
to get that system to run as efficiently
[TS]
00:17:53
◼
►
as possible rather than spending a few
[TS]
00:17:55
◼
►
dollars more in each chip and that's
[TS]
00:17:57
◼
►
because of the economy of scale that you
[TS]
00:18:00
◼
►
know when you're building 11 gazillion
[TS]
00:18:01
◼
►
cars a few dollars per car really starts
[TS]
00:18:04
◼
►
to add up and I just I mean it makes
[TS]
00:18:06
◼
►
sense but didn't really think of it that
[TS]
00:18:07
◼
►
way until this anonymous little bird in
[TS]
00:18:09
◼
►
and in and said that so I thought that
[TS]
00:18:11
◼
►
was fascinating it doesn't make sense
[TS]
00:18:13
◼
►
it's the exact definition of penny wise
[TS]
00:18:15
◼
►
pound foolish like well okay gonna think
[TS]
00:18:17
◼
►
like oh you're right about the math that
[TS]
00:18:19
◼
►
how it multiplies out but you're wrong
[TS]
00:18:20
◼
►
about their the car companies are wrong
[TS]
00:18:22
◼
►
about the value provided by having good
[TS]
00:18:26
◼
►
software the good software is an
[TS]
00:18:28
◼
►
important differentiation increasingly
[TS]
00:18:29
◼
►
important differentiator in cars and you
[TS]
00:18:32
◼
►
saving two bucks on that chip is not
[TS]
00:18:34
◼
►
worth the value lost to your brand like
[TS]
00:18:36
◼
►
all the people like Marcos that you get
[TS]
00:18:38
◼
►
drives us this you know really nice
[TS]
00:18:40
◼
►
Mercedes but is disgusted by the
[TS]
00:18:42
◼
►
infotainment system you spent all this
[TS]
00:18:43
◼
►
money on this car you know so many parts
[TS]
00:18:46
◼
►
of the Mercedes are fifty cents more
[TS]
00:18:48
◼
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expensive than they are other cars one
[TS]
00:18:49
◼
►
cent more expensive one dollar more
[TS]
00:18:51
◼
►
expensive that from like the fuel lines
[TS]
00:18:52
◼
►
to the filters to the muffler's to every
[TS]
00:18:54
◼
►
single part of that car is just a little
[TS]
00:18:56
◼
►
tiny bit more expensive than honey
[TS]
00:18:57
◼
►
that's what makes it a Mercedes the the
[TS]
00:18:59
◼
►
software you can't treat like oh well
[TS]
00:19:01
◼
►
we're going to 120 gigs ram because
[TS]
00:19:03
◼
►
double the ram across three extra sense
[TS]
00:19:05
◼
►
instead of organists we're going to
[TS]
00:19:06
◼
►
spend you know that three engineers work
[TS]
00:19:08
◼
►
on this and to jam the software into
[TS]
00:19:10
◼
►
this tiny little chipset with a small
[TS]
00:19:12
◼
►
amount of ram because hey it's cheaper
[TS]
00:19:13
◼
►
do the math it is cheaper but you're
[TS]
00:19:15
◼
►
making your product worse in a way that
[TS]
00:19:17
◼
►
is way out of proportion to the money
[TS]
00:19:18
◼
►
that you save if you just add up like
[TS]
00:19:20
◼
►
okay two bucks two extra bucks per card
[TS]
00:19:22
◼
►
x number of cars we sell you are adding
[TS]
00:19:24
◼
►
so much more value to your brand as
[TS]
00:19:26
◼
►
mercedes as a car that people want to
[TS]
00:19:27
◼
►
buy by making decent software and you
[TS]
00:19:29
◼
►
make business software by not making
[TS]
00:19:30
◼
►
your software engineers past it jammed
[TS]
00:19:33
◼
►
their software into a bunch of weird
[TS]
00:19:35
◼
►
underpowered chipsets to the ram
[TS]
00:19:37
◼
►
constraint is it's a terrible idea and
[TS]
00:19:39
◼
►
you know that this email and say the
[TS]
00:19:41
◼
►
good part is all these problems are so
[TS]
00:19:43
◼
►
again worked on the companies creating
[TS]
00:19:45
◼
►
simple time systems are slowly getting
[TS]
00:19:47
◼
►
better understanding of Technology
[TS]
00:19:48
◼
►
hurdles and some car companies really
[TS]
00:19:50
◼
►
care are taking this away from
[TS]
00:19:52
◼
►
third-party vendors basically take it
[TS]
00:19:54
◼
►
in-house kinda like Tesla does so
[TS]
00:19:56
◼
►
they're getting better about this but
[TS]
00:19:58
◼
►
the mine
[TS]
00:19:58
◼
►
that is like totally wrong and you know
[TS]
00:20:00
◼
►
we're totally not blaming the people who
[TS]
00:20:01
◼
►
make these infotainment system because
[TS]
00:20:03
◼
►
you know as friends said they have to
[TS]
00:20:04
◼
►
write this thing has to work on these
[TS]
00:20:06
◼
►
terrible washing machine chipsets that
[TS]
00:20:08
◼
►
are in these cars because they're cheap
[TS]
00:20:09
◼
►
and of course they're terrible
[TS]
00:20:11
◼
►
and by the way the infotainment system
[TS]
00:20:13
◼
►
on cue next thing that was in response
[TS]
00:20:14
◼
►
to the last episode of our BBQ and
[TS]
00:20:17
◼
►
accents like well you don't need a
[TS]
00:20:18
◼
►
real-time operating system for the
[TS]
00:20:19
◼
►
entertainment you need it for like that
[TS]
00:20:21
◼
►
self-driving car the other you know the
[TS]
00:20:23
◼
►
automatic stopping system that prevents
[TS]
00:20:24
◼
►
you from hitting pedestrians and other
[TS]
00:20:25
◼
►
things that are critical they need to be
[TS]
00:20:27
◼
►
in real time but QX is also a reliable
[TS]
00:20:30
◼
►
popular embedded operating systems like
[TS]
00:20:32
◼
►
they just used for the infotainment
[TS]
00:20:33
◼
►
system stupid they're not even using
[TS]
00:20:34
◼
►
real-time features like this was my
[TS]
00:20:36
◼
►
question like what what is it about the
[TS]
00:20:38
◼
►
infotainment system that needs real-time
[TS]
00:20:39
◼
►
and answers nothing it's just you know
[TS]
00:20:41
◼
►
it's a good embedded operating system
[TS]
00:20:43
◼
►
with the automotive engineers are
[TS]
00:20:44
◼
►
familiar with that runs in a runs on
[TS]
00:20:47
◼
►
those washing machine ships with the
[TS]
00:20:48
◼
►
tiny amount of ram so there you have it
[TS]
00:20:50
◼
►
i should also point out that i had to
[TS]
00:20:52
◼
►
reboot my car today
[TS]
00:20:53
◼
►
how do you do that it happens he holds
[TS]
00:20:55
◼
►
down a key combination right
[TS]
00:20:57
◼
►
yes and and I should point out to this
[TS]
00:21:00
◼
►
is the third time I've had to do this
[TS]
00:21:01
◼
►
the instant owned the car for three
[TS]
00:21:03
◼
►
months that you should really look at
[TS]
00:21:05
◼
►
the ram Marco I hear that's problematic
[TS]
00:21:08
◼
►
yeah so it's so what was the symptom so
[TS]
00:21:11
◼
►
that the first time I had to reboot it
[TS]
00:21:12
◼
►
so there's two screens that there's the
[TS]
00:21:14
◼
►
screen were like the speedometer is like
[TS]
00:21:16
◼
►
right in front of you on the little
[TS]
00:21:17
◼
►
little dash counseling and there's the
[TS]
00:21:19
◼
►
giant touchscreen in the middle and
[TS]
00:21:21
◼
►
those are actually running like two
[TS]
00:21:22
◼
►
different computers or like they like
[TS]
00:21:24
◼
►
that the one in front of the driver is
[TS]
00:21:26
◼
►
kind of like a sub interface that
[TS]
00:21:28
◼
►
remotely controls the main one in the
[TS]
00:21:30
◼
►
center and the main one in the center
[TS]
00:21:32
◼
►
also controls all the hvac stuff all the
[TS]
00:21:36
◼
►
media stuff and a bunch of other things
[TS]
00:21:39
◼
►
that are not driving but a lot of other
[TS]
00:21:41
◼
►
accessory features of the Interior so I
[TS]
00:21:43
◼
►
went out one afternoon and the the
[TS]
00:21:46
◼
►
driver facing one said there's a problem
[TS]
00:21:49
◼
►
with your center console call service
[TS]
00:21:51
◼
►
I hate talking on the phone so rather
[TS]
00:21:53
◼
►
than calling customer service I just
[TS]
00:21:54
◼
►
search the web for like this error
[TS]
00:21:55
◼
►
message and found like some forums posts
[TS]
00:21:58
◼
►
and everything's a go just reboot it and
[TS]
00:22:01
◼
►
it took me another 10 minutes figure out
[TS]
00:22:02
◼
►
how the heck do you reboot it and the
[TS]
00:22:04
◼
►
way he rebooted as you like the steering
[TS]
00:22:05
◼
►
wheel has a little like jog we on each
[TS]
00:22:07
◼
►
side like by that by the buttons like
[TS]
00:22:08
◼
►
for the controls and if you hold if you
[TS]
00:22:11
◼
►
click in
[TS]
00:22:11
◼
►
and both of those jog wheels and hold
[TS]
00:22:13
◼
►
them in for like five seconds the center
[TS]
00:22:15
◼
►
screen boots
[TS]
00:22:16
◼
►
that's interesting so i had so i did
[TS]
00:22:19
◼
►
that fix the problem i came back up
[TS]
00:22:21
◼
►
it takes like 20 30 seconds to reboot
[TS]
00:22:23
◼
►
came back up it was fine and then I i
[TS]
00:22:26
◼
►
did it willingly
[TS]
00:22:27
◼
►
about a month ago because the navigation
[TS]
00:22:32
◼
►
when it highlights the the road you're
[TS]
00:22:34
◼
►
supposed to drive on with a blue overlay
[TS]
00:22:36
◼
►
sometimes if you if you zoom or pan or
[TS]
00:22:40
◼
►
otherwise cause the map to redraw
[TS]
00:22:42
◼
►
sometimes the blue overlay stop strong
[TS]
00:22:46
◼
►
reliably deliver the leader omit
[TS]
00:22:48
◼
►
sections or just not draw at all and it
[TS]
00:22:51
◼
►
looks like it may be running a texture
[TS]
00:22:52
◼
►
memory or something and so the texture
[TS]
00:22:54
◼
►
just not being painted right or
[TS]
00:22:55
◼
►
something I don't know the system is
[TS]
00:22:56
◼
►
working enough detail to say for sure
[TS]
00:22:58
◼
►
but it looks looks like you know some
[TS]
00:23:00
◼
►
kind of just like you know memory leak
[TS]
00:23:01
◼
►
bug that slowly this is stops working
[TS]
00:23:03
◼
►
very well and actually when I had the
[TS]
00:23:04
◼
►
service loner when I got my windshield
[TS]
00:23:06
◼
►
replaced that car had that same symptom
[TS]
00:23:08
◼
►
we're just wasn't drawn the overlay
[TS]
00:23:09
◼
►
right so I know it's not just my car
[TS]
00:23:10
◼
►
didn't have to fix in the service honor
[TS]
00:23:12
◼
►
but now i do you could reboot and it's
[TS]
00:23:14
◼
►
immediately better and today the center
[TS]
00:23:17
◼
►
console you stopped responding and like
[TS]
00:23:18
◼
►
the audio froze and it was playing over
[TS]
00:23:20
◼
►
bluetooth so it was like cable issue and
[TS]
00:23:23
◼
►
yet so I was like driving at the time
[TS]
00:23:24
◼
►
like well i hope this isn't doing weird
[TS]
00:23:26
◼
►
so I was a strategy stopped at traffic
[TS]
00:23:28
◼
►
lights like all right good time
[TS]
00:23:29
◼
►
older than me but it was finally get
[TS]
00:23:32
◼
►
back up again totally fine i will say
[TS]
00:23:35
◼
►
overall i can get you no matter what the
[TS]
00:23:37
◼
►
subject of these entertainment systems
[TS]
00:23:38
◼
►
it kind of annoys me that Tesla is
[TS]
00:23:41
◼
►
working on these automatic driving
[TS]
00:23:43
◼
►
things and pouring so much of their
[TS]
00:23:45
◼
►
resources into that while they're there
[TS]
00:23:48
◼
►
in car navigation and media system still
[TS]
00:23:52
◼
►
could use a lot of improvement it's
[TS]
00:23:53
◼
►
still pretty rudimentary it is nice and
[TS]
00:23:55
◼
►
that it has the big touchscreen and
[TS]
00:23:57
◼
►
everything but the the media interface
[TS]
00:24:00
◼
►
is extremely basic it
[TS]
00:24:03
◼
►
it supports very little of bluetooth
[TS]
00:24:05
◼
►
audio capabilities control capabilities
[TS]
00:24:07
◼
►
doesn't support like artwork and stuff
[TS]
00:24:08
◼
►
like that doesn't support fast-forward
[TS]
00:24:10
◼
►
and rewind it doesn't there's no of
[TS]
00:24:12
◼
►
course browsing or anything no ipod
[TS]
00:24:14
◼
►
interface no carplay so if they're there
[TS]
00:24:16
◼
►
they're missing a lot there and then the
[TS]
00:24:19
◼
►
navigation is also very rudimentary you
[TS]
00:24:21
◼
►
can't set waypoints you can't like you
[TS]
00:24:24
◼
►
know say alright we'll drive here to
[TS]
00:24:25
◼
►
use this highway or drive here but stop
[TS]
00:24:27
◼
►
here in the middle you can't do that you
[TS]
00:24:29
◼
►
have to just make separate trips and
[TS]
00:24:31
◼
►
stuff like that and also the directions
[TS]
00:24:33
◼
►
like the map the map images come from
[TS]
00:24:36
◼
►
google but I think Tesla has its own
[TS]
00:24:39
◼
►
Street data and texts also provides own
[TS]
00:24:42
◼
►
navigation despite where the data is
[TS]
00:24:45
◼
►
coming from is not using google
[TS]
00:24:46
◼
►
navigation tell his own navigation and
[TS]
00:24:49
◼
►
Tesla's time estimates are never right
[TS]
00:24:51
◼
►
with traffic and it is not very good
[TS]
00:24:54
◼
►
navigating around traffic heavy sigh
[TS]
00:24:56
◼
►
I've made the mistake of following a
[TS]
00:24:57
◼
►
couple times for Manhattan and it was a
[TS]
00:25:00
◼
►
disaster every time and like it was not
[TS]
00:25:03
◼
►
that it's not the driving to Manhattan
[TS]
00:25:04
◼
►
had to be disaster it just made really
[TS]
00:25:06
◼
►
bad choices when I followed them and
[TS]
00:25:07
◼
►
then I you know I i would look over like
[TS]
00:25:10
◼
►
if I would you stay on the highway one
[TS]
00:25:11
◼
►
more exit i would have bypassed all of
[TS]
00:25:13
◼
►
this that took me 40 minutes you know
[TS]
00:25:15
◼
►
so overall Tesla's head unit is like the
[TS]
00:25:19
◼
►
navigation system is no it's it's good i
[TS]
00:25:22
◼
►
love having the big screen
[TS]
00:25:24
◼
►
however I wish they'd put more resources
[TS]
00:25:26
◼
►
into that because it seems like they
[TS]
00:25:28
◼
►
haven't really touched that in a long
[TS]
00:25:30
◼
►
time and and for them to be putting all
[TS]
00:25:33
◼
►
this amazing effort into cool AI
[TS]
00:25:35
◼
►
features that's nice from like any know
[TS]
00:25:37
◼
►
if you look at the big picture like if
[TS]
00:25:40
◼
►
it if these things end up saving lives
[TS]
00:25:41
◼
►
that's awesome and that is more
[TS]
00:25:42
◼
►
important but at the same time as a
[TS]
00:25:45
◼
►
customer of their car i do wish the
[TS]
00:25:47
◼
►
system was better and it is kind of
[TS]
00:25:49
◼
►
weird that such a tech forward company
[TS]
00:25:52
◼
►
has kind of dropped the ball on the
[TS]
00:25:55
◼
►
basic features of their of their
[TS]
00:25:57
◼
►
technology in the car facing the user
[TS]
00:25:59
◼
►
you know also that the touchscreen just
[TS]
00:26:01
◼
►
really sluggish like navigating the map
[TS]
00:26:04
◼
►
is is very very low framerate it you
[TS]
00:26:07
◼
►
know it's kind of like navigating like
[TS]
00:26:09
◼
►
google maps on like a pentium 3 like if
[TS]
00:26:12
◼
►
it's not like it's not like using an
[TS]
00:26:14
◼
►
iPad like it's not at all like that it's
[TS]
00:26:16
◼
►
very sluggish and there's all this all
[TS]
00:26:18
◼
►
this latency in the interface and and
[TS]
00:26:20
◼
►
and I you kind of expect more from car
[TS]
00:26:22
◼
►
of that caliber some features aside I
[TS]
00:26:26
◼
►
getting back to the rebooting your car
[TS]
00:26:28
◼
►
and stuff you kind of well I don't start
[TS]
00:26:31
◼
►
to separate from the features that we've
[TS]
00:26:33
◼
►
been talking about this but I think a
[TS]
00:26:34
◼
►
lot of regular people have this feeling
[TS]
00:26:36
◼
►
and is easy for us to slip into it
[TS]
00:26:39
◼
►
do is like when things were simpler and
[TS]
00:26:42
◼
►
didn't have as much computer stuff they
[TS]
00:26:44
◼
►
were more reliable because there are
[TS]
00:26:46
◼
►
fewer things that can go wrong as soon
[TS]
00:26:47
◼
►
as i started adding software to their
[TS]
00:26:49
◼
►
stuff like we talked about this isn't
[TS]
00:26:50
◼
►
smart TV that old smart TV post ad from
[TS]
00:26:52
◼
►
CS so word processing software that all
[TS]
00:26:55
◼
►
the software and just makes the thing
[TS]
00:26:57
◼
►
less reliable and more annoying to use
[TS]
00:27:00
◼
►
and you're doing everything that in
[TS]
00:27:02
◼
►
terms of the basics like they've added
[TS]
00:27:04
◼
►
by the software to the car which is good
[TS]
00:27:05
◼
►
and they're better than a lot of other
[TS]
00:27:08
◼
►
people but on the other hand it's also
[TS]
00:27:09
◼
►
less reliable in my terrible terrible
[TS]
00:27:11
◼
►
entertainment if you don't even call
[TS]
00:27:13
◼
►
that system on my honda accord
[TS]
00:27:15
◼
►
I've never had to reboot it but it's
[TS]
00:27:16
◼
►
just terrible all the time so that's
[TS]
00:27:17
◼
►
kind of like in the in-between phase
[TS]
00:27:19
◼
►
where everything is not as simple as it
[TS]
00:27:22
◼
►
used to be like my wife's record that
[TS]
00:27:23
◼
►
has no infotainment screen at all that
[TS]
00:27:25
◼
►
was you know it's simple fixed-function
[TS]
00:27:27
◼
►
everything implemented in hardware with
[TS]
00:27:29
◼
►
you know some very rudimentary firmware
[TS]
00:27:32
◼
►
you would even call it no sort of
[TS]
00:27:34
◼
►
general-purpose touch screen menu system
[TS]
00:27:36
◼
►
software like nothing like that there's
[TS]
00:27:39
◼
►
a bunch of cpus there's a bunch of
[TS]
00:27:40
◼
►
memory but they're all basically like
[TS]
00:27:41
◼
►
little embedded systems that's like as
[TS]
00:27:43
◼
►
far as the car industry can go along the
[TS]
00:27:47
◼
►
lines of like everything is super
[TS]
00:27:48
◼
►
reliable and as we all know as
[TS]
00:27:49
◼
►
programmers but it's sometimes easy to
[TS]
00:27:51
◼
►
forget as consumers as soon as you make
[TS]
00:27:54
◼
►
real live software like a GUI you can't
[TS]
00:27:57
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make it the same way as an embedded
[TS]
00:27:59
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system you have to have a GUI framework
[TS]
00:28:01
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and an API and like you know regular
[TS]
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application development for human
[TS]
00:28:04
◼
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interaction as opposed to this is custom
[TS]
00:28:09
◼
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software for this little chip that
[TS]
00:28:10
◼
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controls the radio and instead of you
[TS]
00:28:12
◼
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know it's not like the more you start
[TS]
00:28:13
◼
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making a platform
[TS]
00:28:14
◼
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the more you start making what we know
[TS]
00:28:16
◼
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is like a pc style platform or you build
[TS]
00:28:18
◼
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applications on top of where you're
[TS]
00:28:20
◼
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farther farther away from that ideal
[TS]
00:28:22
◼
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embedded system that just has like a rom
[TS]
00:28:24
◼
►
or something you just get all the bugs
[TS]
00:28:26
◼
►
out of it and you get a writer if there
[TS]
00:28:27
◼
►
are bugs are known bugs were just once
[TS]
00:28:29
◼
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you start having real life software it's
[TS]
00:28:31
◼
►
me there's nothing so far that we as
[TS]
00:28:34
◼
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humans have been able to figure out how
[TS]
00:28:35
◼
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to do to make that software as reliable
[TS]
00:28:40
◼
►
as the thing without software without
[TS]
00:28:42
◼
►
sacrificing huge things like just ok it
[TS]
00:28:47
◼
►
will you no will do space probe
[TS]
00:28:48
◼
►
reliability metrics but it will take us
[TS]
00:28:50
◼
►
years and years to write a very small
[TS]
00:28:52
◼
►
amount of
[TS]
00:28:52
◼
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code and the limitations are so onerous
[TS]
00:28:54
◼
►
that no one would ever want to do
[TS]
00:28:55
◼
►
anything that way unless you're writing
[TS]
00:28:57
◼
►
a space problem which case you have no
[TS]
00:28:58
◼
►
choice right but cars are not space
[TS]
00:29:00
◼
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probes the the the cost-benefit ratio so
[TS]
00:29:03
◼
►
different so bottom line is once you add
[TS]
00:29:04
◼
►
software the cars you have to reboot
[TS]
00:29:05
◼
►
your car like it essentially that is
[TS]
00:29:07
◼
►
inevitable at you know we do want
[TS]
00:29:09
◼
►
software to be added to our cars because
[TS]
00:29:11
◼
►
we think it's a better user interface
[TS]
00:29:12
◼
►
they can do all that stuff but you'll
[TS]
00:29:13
◼
►
have to reboot your car like there's no
[TS]
00:29:15
◼
►
like if only you had tried harder Tesla
[TS]
00:29:17
◼
►
then market wouldn't had to reboot his
[TS]
00:29:19
◼
►
car like there's there's there's you
[TS]
00:29:21
◼
►
know there's a sliding scale quality but
[TS]
00:29:23
◼
►
a car with software it's never going to
[TS]
00:29:26
◼
►
be as reliable as the car with the
[TS]
00:29:29
◼
►
hardware radio because the harbor radio
[TS]
00:29:31
◼
►
either works or it doesn't when it stops
[TS]
00:29:32
◼
►
working throughout you put a new
[TS]
00:29:33
◼
►
hardware radio and for the life of the
[TS]
00:29:35
◼
►
hardware radio it doesn't change know
[TS]
00:29:36
◼
►
for more updates is no software being
[TS]
00:29:38
◼
►
sent to and it's doing so much less
[TS]
00:29:39
◼
►
doing so so much less than marcos think
[TS]
00:29:42
◼
►
it's like pulling images and doing gps
[TS]
00:29:43
◼
►
and navigating and talking to you and
[TS]
00:29:45
◼
►
putting images up on the screen like
[TS]
00:29:47
◼
►
it's doing so much less like it's not as
[TS]
00:29:49
◼
►
if you know it's this magic sauce when
[TS]
00:29:51
◼
►
you do more stuff that's more
[TS]
00:29:52
◼
►
complicated software has bugs the Moores
[TS]
00:29:54
◼
►
offer you have the more bugs you have
[TS]
00:29:55
◼
►
and until we get like a sort of emergent
[TS]
00:29:59
◼
►
AI to write and fix our software for us
[TS]
00:30:01
◼
►
that seems to be the way of things
[TS]
00:30:03
◼
►
probably for most of our life so we
[TS]
00:30:05
◼
►
should just kind of get used to this now
[TS]
00:30:06
◼
►
the features discussion i think is a
[TS]
00:30:08
◼
►
separation which marketing look you have
[TS]
00:30:10
◼
►
you know you're going to have bugs you
[TS]
00:30:11
◼
►
have a lot of software spend more time
[TS]
00:30:13
◼
►
here instead of less of your time there
[TS]
00:30:14
◼
►
we say the same thing about Apple
[TS]
00:30:16
◼
►
especially on the mac like if you're not
[TS]
00:30:18
◼
►
don't try to look for the next big
[TS]
00:30:19
◼
►
feature dad wanted to just make all the
[TS]
00:30:20
◼
►
features that are already there much
[TS]
00:30:21
◼
►
more reliable and that definitely is
[TS]
00:30:23
◼
►
possible and it is something that should
[TS]
00:30:24
◼
►
be doing but whenever I feel like high
[TS]
00:30:27
◼
►
and mighty about the fact that I never
[TS]
00:30:28
◼
►
had to reboot my cord i realize it's
[TS]
00:30:30
◼
►
only because it doesn't really have as
[TS]
00:30:31
◼
►
much software and features as Marcos
[TS]
00:30:33
◼
►
cards and as soon as it does it's going
[TS]
00:30:34
◼
►
to be just as bad and you know we as
[TS]
00:30:38
◼
►
programmers understand why that happens
[TS]
00:30:40
◼
►
because software without bugs doesn't
[TS]
00:30:42
◼
►
exist then more most software more bugs
[TS]
00:30:45
◼
►
is used to get there
[TS]
00:30:47
◼
►
well is that depressing i don't know but
[TS]
00:30:49
◼
►
like you know that's that's the way of
[TS]
00:30:52
◼
►
things I feel like we should understand
[TS]
00:30:54
◼
►
that better than anyone because it's we
[TS]
00:30:55
◼
►
can do it for a living and we know what
[TS]
00:30:57
◼
►
it's really like
[TS]
00:30:59
◼
►
we're sponsor tonight by hover go to
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00:31:02
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great thing is that hover it's
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00:31:23
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00:31:28
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00:31:30
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00:31:34
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00:31:36
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00:31:38
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00:31:39
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00:31:41
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hover has so many than built-in chances
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00:31:43
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00:31:45
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[TS]
00:31:46
◼
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cover has amazing customer support you
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00:31:50
◼
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can you can of course email them and
[TS]
00:31:51
◼
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everything else you can also call them
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00:31:53
◼
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on the phone if you call them on the
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00:31:54
◼
►
phone during business hours an actual
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00:31:57
◼
►
human being picks up the phone
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00:31:59
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no hold no weight and no transfers that
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00:32:03
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00:32:05
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able to help you with whatever questions
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00:32:06
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00:32:09
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voice menus or touched on menus or
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transferring between whole bunch of
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00:32:12
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people trying to find the right person
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00:32:14
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00:32:16
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amazing phone support if needed that
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00:32:18
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00:32:21
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00:32:31
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00:32:32
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much to hover for sponsoring our show
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00:32:38
◼
►
jamie is written and they asked i'm
[TS]
00:32:41
◼
►
surprised that the clocks in different
[TS]
00:32:42
◼
►
computer recording devices can't keep a
[TS]
00:32:44
◼
►
can't keep frame accurate time I say
[TS]
00:32:46
◼
►
frame since I come from the film world
[TS]
00:32:48
◼
►
but you know accurate 224 thirtieth of a
[TS]
00:32:51
◼
►
this has been solved and sound recorders
[TS]
00:32:53
◼
►
and cameras since the fifties and
[TS]
00:32:54
◼
►
sixties using a quartz crystal with you
[TS]
00:32:55
◼
►
an accuracy of a few parts per million
[TS]
00:32:57
◼
►
computers can provide the accuracy of
[TS]
00:32:59
◼
►
quartz watch it's so nuts market would
[TS]
00:33:01
◼
►
you like to comment yeah so this is in
[TS]
00:33:03
◼
►
response to my discussion about audio
[TS]
00:33:05
◼
►
drift being a problem in Long podcast
[TS]
00:33:08
◼
►
recordings we're basically when your
[TS]
00:33:10
◼
►
sound card is sampling your microphone
[TS]
00:33:13
◼
►
at 44100 times per second then over the
[TS]
00:33:17
◼
►
course of like a two-hour recording what
[TS]
00:33:20
◼
►
your computer thinks is the correct time
[TS]
00:33:22
◼
►
and the number of samples is recorded
[TS]
00:33:24
◼
►
might be off from your co-hosts computer
[TS]
00:33:27
◼
►
by like half a second to one second and
[TS]
00:33:31
◼
►
it just do two imprecision between the
[TS]
00:33:33
◼
►
computers like my sound chip might just
[TS]
00:33:35
◼
►
be you know point zero zero zero one
[TS]
00:33:38
◼
►
percent less accurate than yours but
[TS]
00:33:39
◼
►
when you doing
[TS]
00:33:40
◼
►
forty-four thousand samples per second
[TS]
00:33:42
◼
►
over two hours that could start to add
[TS]
00:33:44
◼
►
up to something noticeable because it
[TS]
00:33:45
◼
►
only takes like a half-second for the
[TS]
00:33:47
◼
►
two tracks to be off before you can
[TS]
00:33:49
◼
►
really notice it
[TS]
00:33:50
◼
►
my reply to Jamie's feedback here is I
[TS]
00:33:53
◼
►
don't know why they can't do it i mean
[TS]
00:33:54
◼
►
if it's possible to do it somewhere else
[TS]
00:33:56
◼
►
I don't know why I'm sure there's a good
[TS]
00:33:57
◼
►
reason because it's been a problem for a
[TS]
00:33:59
◼
►
long time
[TS]
00:34:00
◼
►
one of the ways that this problem gets
[TS]
00:34:01
◼
►
avoided in professional equipment with
[TS]
00:34:03
◼
►
team is probably familiar with if you
[TS]
00:34:05
◼
►
look at pro audio gear like really pro
[TS]
00:34:08
◼
►
audio gear there is usually a clock
[TS]
00:34:11
◼
►
input and output port on the back and
[TS]
00:34:14
◼
►
there's there's something you can use
[TS]
00:34:15
◼
►
separate devices for clock generation so
[TS]
00:34:18
◼
►
what they do is they don't rely on
[TS]
00:34:20
◼
►
incredible precision that to make sure
[TS]
00:34:22
◼
►
that this device in this device have
[TS]
00:34:24
◼
►
exactly the same precision on the clock
[TS]
00:34:26
◼
►
ships know that is outsourced the
[TS]
00:34:27
◼
►
problem they did they declare like one
[TS]
00:34:29
◼
►
source of the clock rate to be
[TS]
00:34:33
◼
►
authoritative and they just hardwired
[TS]
00:34:35
◼
►
all to each other and say alright this
[TS]
00:34:37
◼
►
device is providing the clock for me so
[TS]
00:34:39
◼
►
my internal circuitry is not going to do
[TS]
00:34:40
◼
►
it this is the Royal very little about I
[TS]
00:34:42
◼
►
just know this exists so if I am getting
[TS]
00:34:44
◼
►
those details wrong I apologize but
[TS]
00:34:46
◼
►
that's the gist of it that is how that
[TS]
00:34:48
◼
►
world deals with its not by getting
[TS]
00:34:50
◼
►
incredibly press components it's
[TS]
00:34:51
◼
►
simply by outsourcing the problem to one
[TS]
00:34:54
◼
►
device and saying okay you're the master
[TS]
00:34:55
◼
►
of the clock i put this feedback members
[TS]
00:34:58
◼
►
i had the same question when you were
[TS]
00:34:59
◼
►
describing and I was thinking along the
[TS]
00:35:01
◼
►
lines of look the clocks have to be
[TS]
00:35:02
◼
►
pretty darn accurate from one computer
[TS]
00:35:05
◼
►
to the next could be instead that
[TS]
00:35:08
◼
►
because again we're not using real-time
[TS]
00:35:09
◼
►
operating systems here to record our
[TS]
00:35:11
◼
►
audio that it's easy to miss a frame
[TS]
00:35:14
◼
►
here and there because some other things
[TS]
00:35:16
◼
►
happens and it's not a big deal you'll
[TS]
00:35:18
◼
►
never notice it audio wise but if you
[TS]
00:35:20
◼
►
add that up like in other words is
[TS]
00:35:21
◼
►
basically a software problem and not a
[TS]
00:35:23
◼
►
hardware problem that the quartz
[TS]
00:35:25
◼
►
crystals and our computers are all close
[TS]
00:35:28
◼
►
enough to each other that it wouldn't
[TS]
00:35:29
◼
►
matter but our computers aren't hardware
[TS]
00:35:31
◼
►
audio recording devices their general
[TS]
00:35:33
◼
►
purpose computers and in the end it's a
[TS]
00:35:34
◼
►
piece of software that's pulling samples
[TS]
00:35:36
◼
►
off the bus and so many things in the
[TS]
00:35:38
◼
►
middle of it
[TS]
00:35:38
◼
►
missing a few things here in their cars
[TS]
00:35:41
◼
►
but I don't I guess I wouldn't explain
[TS]
00:35:42
◼
►
systemic drift because if it was really
[TS]
00:35:43
◼
►
random area and it was equal a lot of
[TS]
00:35:45
◼
►
computers maybe you would even out
[TS]
00:35:47
◼
►
anyway I don't know the answer either
[TS]
00:35:48
◼
►
you're serious sounds reasonable but i
[TS]
00:35:51
◼
►
have the same questions about like look
[TS]
00:35:53
◼
►
quartz crystals that should be accurate
[TS]
00:35:55
◼
►
matching but then again I didn't know
[TS]
00:35:56
◼
►
about this whole thing of having a clock
[TS]
00:35:57
◼
►
being fed into multiple audio components
[TS]
00:35:59
◼
►
so I don't know what to think so if you
[TS]
00:36:01
◼
►
are an audio person who does audio on
[TS]
00:36:03
◼
►
computers and you know the definitive
[TS]
00:36:04
◼
►
answer please write in and tell us
[TS]
00:36:06
◼
►
yeah that'd be great also forever it's
[TS]
00:36:07
◼
►
worth I've always noticed that laptops
[TS]
00:36:11
◼
►
have way more drift than desktops Mac
[TS]
00:36:15
◼
►
Pros have way less adrift in imax like
[TS]
00:36:18
◼
►
so it does seem to possibly be related
[TS]
00:36:20
◼
►
to just like kind of the quality and the
[TS]
00:36:22
◼
►
end the conditions of the components i
[TS]
00:36:25
◼
►
once I'd like the components like a
[TS]
00:36:27
◼
►
laptop may just be mon under more stress
[TS]
00:36:29
◼
►
like the more likely to be thermal
[TS]
00:36:31
◼
►
throttling up and down and doing other
[TS]
00:36:32
◼
►
stuff like again i would imagine that
[TS]
00:36:33
◼
►
the clock crystals inside the related
[TS]
00:36:37
◼
►
chips and all those things are of equal
[TS]
00:36:38
◼
►
quality but it's not it's where we are
[TS]
00:36:40
◼
►
not solid state audio recording devices
[TS]
00:36:43
◼
►
like a little handheld thing to do it's
[TS]
00:36:44
◼
►
a whole computer in there so so much in
[TS]
00:36:46
◼
►
go wrong between the samples being
[TS]
00:36:49
◼
►
pulled off is really complicated bus and
[TS]
00:36:51
◼
►
then going out to a file so anyway this
[TS]
00:36:53
◼
►
right Intel's but you know we all see
[TS]
00:36:55
◼
►
the results if you want to try the
[TS]
00:36:56
◼
►
experiment yourself feel free do a
[TS]
00:36:58
◼
►
double ender podcast with two friends
[TS]
00:37:00
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across country and a laptop and try to
[TS]
00:37:01
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put the audio together and
[TS]
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realize we're multiplying margos night
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alright let's see here so one of you put
[TS]
00:37:09
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in here and i'm quoting the arm and mac
[TS]
00:37:12
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feedback that won't die it won't this
[TS]
00:37:15
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key people keep suggesting it
[TS]
00:37:17
◼
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it's been like three months six months
[TS]
00:37:19
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this is literally will not die and i
[TS]
00:37:22
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feel like now final game plan we will
[TS]
00:37:23
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address it quote it's obvious what's
[TS]
00:37:26
◼
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going on with the mac lineup colon total
[TS]
00:37:28
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arm reboot this is from a tweak this is
[TS]
00:37:31
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a concise form of what everyone is
[TS]
00:37:32
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telling us every time we can plan out
[TS]
00:37:34
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where the new mags why are they updated
[TS]
00:37:35
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the mac pro was taking so long with the
[TS]
00:37:37
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mac pro updates everything says don't
[TS]
00:37:39
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buy and the mac buying guide thing on
[TS]
00:37:41
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macrumors site doesn't seem like they
[TS]
00:37:43
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care about the magnum and everyone's
[TS]
00:37:44
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like you dummies
[TS]
00:37:45
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it's because every single mac is being
[TS]
00:37:46
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converted to our mother is taking a long
[TS]
00:37:48
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time why don't understand what you don't
[TS]
00:37:49
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realize that why don't you reply to my
[TS]
00:37:51
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tweets all the macs are going armed
[TS]
00:37:52
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maybe maybe all the macs are going armed
[TS]
00:37:56
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we've just talked about that many many
[TS]
00:37:58
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times in the past a couple things that
[TS]
00:38:02
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have to say about that and the reason
[TS]
00:38:03
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why we don't bring that first always
[TS]
00:38:05
◼
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talk about our max forever on past shows
[TS]
00:38:07
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and all the different trade-offs
[TS]
00:38:08
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inherited we're not going to rehash all
[TS]
00:38:09
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that right but first of all the macs are
[TS]
00:38:13
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going arm still kinda doesn't excuse the
[TS]
00:38:16
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tremendous delay like look at the Intel
[TS]
00:38:19
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transition they didn't stop selling
[TS]
00:38:21
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powerpc macs and not update them for
[TS]
00:38:23
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three years before the transition to x86
[TS]
00:38:25
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right and they knew that was coming for
[TS]
00:38:27
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a long time you sell the old computers
[TS]
00:38:29
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right along until you tell the world
[TS]
00:38:31
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hey world we're changing to an
[TS]
00:38:33
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architecture well in all fairness though
[TS]
00:38:35
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that's a bad example because back then
[TS]
00:38:37
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the mac was apple's main product like
[TS]
00:38:40
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they cared a lot more about it they
[TS]
00:38:42
◼
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prioritize a lot more engineering-wise
[TS]
00:38:44
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these days it doesn't seem like it is
[TS]
00:38:46
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that high priority but it's not a high
[TS]
00:38:49
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priority is not a primary whether it's
[TS]
00:38:50
◼
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changing or not and i get back the last
[TS]
00:38:52
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week's argument of like maybe not high
[TS]
00:38:53
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enough priority to care to switch to arm
[TS]
00:38:55
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because then you have to develop arm
[TS]
00:38:56
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chip suitable for all your Mac line and
[TS]
00:38:58
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its cost a lot of money but anyway
[TS]
00:38:59
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second thing is and the the conventional
[TS]
00:39:01
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wisdom about the arm transition is
[TS]
00:39:04
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available is going to convert to arm
[TS]
00:39:06
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they have to essentially pronounce it
[TS]
00:39:08
◼
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because developers need to get their
[TS]
00:39:09
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stuff together the same way they
[TS]
00:39:10
◼
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pronounce the x86 transition they didn't
[TS]
00:39:12
◼
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announce it and say and you can buy an
[TS]
00:39:13
◼
►
x86 mac today
[TS]
00:39:15
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nope they had to announce the developers
[TS]
00:39:17
◼
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first and then developers could get like
[TS]
00:39:18
◼
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that test hardware was like a was like a
[TS]
00:39:20
◼
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pentium 4 and a cheese grater case and
[TS]
00:39:22
◼
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all you know you could make sure you
[TS]
00:39:24
◼
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recompile your apps and update all the
[TS]
00:39:26
◼
►
tools and blah blah so could be could be
[TS]
00:39:29
◼
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that Apple is converting their whole
[TS]
00:39:31
◼
►
line to arm but that is not the that is
[TS]
00:39:35
◼
►
not the obvious explanation what's going
[TS]
00:39:37
◼
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on and it's not even the number one most
[TS]
00:39:38
◼
►
likely explanation is probably like the
[TS]
00:39:40
◼
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number two or three possible explanation
[TS]
00:39:42
◼
►
and I would be very surprised if Apple
[TS]
00:39:45
◼
►
is converting the entire Mac lined arm
[TS]
00:39:48
◼
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and didn't tell the world and developers
[TS]
00:39:50
◼
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before you could buy the hardware so I
[TS]
00:39:53
◼
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don't know anyone you have anything else
[TS]
00:39:55
◼
►
to add about this is eternal feedback
[TS]
00:39:57
◼
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that that tells us we're adults are not
[TS]
00:39:59
◼
►
realizing it's a complete army boot like
[TS]
00:40:01
◼
►
it's a nice idea if you don't think
[TS]
00:40:02
◼
►
about it for too long or if you're not
[TS]
00:40:04
◼
►
familiar with this will be involved or
[TS]
00:40:06
◼
►
or like the markets here I just don't
[TS]
00:40:08
◼
►
think it's realistic
[TS]
00:40:09
◼
►
I I don't think there's enough to say
[TS]
00:40:11
◼
►
that Apple couldn't release a whole line
[TS]
00:40:14
◼
►
of our max but that's probably good
[TS]
00:40:16
◼
►
yeah as we've talked about and and we're
[TS]
00:40:18
◼
►
you know we're all under the impression
[TS]
00:40:19
◼
►
that they probably have armed os10
[TS]
00:40:22
◼
►
running the labs and have for some time
[TS]
00:40:23
◼
►
they probably just maintain it as like a
[TS]
00:40:25
◼
►
parallel just in case branch but there
[TS]
00:40:28
◼
►
really is just not a lot of motivation
[TS]
00:40:29
◼
►
for them to do that right now and as we
[TS]
00:40:32
◼
►
discussed you know i'll summarize it
[TS]
00:40:33
◼
►
briefly basically it would take a lot of
[TS]
00:40:36
◼
►
work would have a lot of downsides and
[TS]
00:40:38
◼
►
intelligent isn't bad enough yet
[TS]
00:40:40
◼
►
yeah and i'm meghan everyone getting
[TS]
00:40:42
◼
►
back to his like our max yes know
[TS]
00:40:45
◼
►
whatever but the delay in updating all
[TS]
00:40:48
◼
►
the max is unrelated
[TS]
00:40:50
◼
►
because like there's no reason why you
[TS]
00:40:52
◼
►
would say because we're doing the arm
[TS]
00:40:53
◼
►
thing therefore we're going to delay
[TS]
00:40:55
◼
►
it's not as if they would say we we
[TS]
00:40:56
◼
►
don't have time to update those old
[TS]
00:40:58
◼
►
cruddy max we're gonna take every person
[TS]
00:41:00
◼
►
who was working on Mac hardware before
[TS]
00:41:01
◼
►
and put them all on the Armed hard right
[TS]
00:41:04
◼
►
then you know it's it does it doesn't
[TS]
00:41:06
◼
►
make any sense and also because there
[TS]
00:41:07
◼
►
had been massive delays in the past like
[TS]
00:41:09
◼
►
the cheese grater mac pro not being
[TS]
00:41:11
◼
►
updated forever and that wasn't
[TS]
00:41:12
◼
►
explained by an army boot either just
[TS]
00:41:14
◼
►
playing out like there's so many more
[TS]
00:41:16
◼
►
explicable reasons about sky like having
[TS]
00:41:18
◼
►
bugs and taking a long time to come out
[TS]
00:41:19
◼
►
and being delayed and then skipping
[TS]
00:41:20
◼
►
generations like those are the actual
[TS]
00:41:22
◼
►
reasons why there's a delay even if they
[TS]
00:41:24
◼
►
come out with a complete arm reboot in a
[TS]
00:41:26
◼
►
month i will still say this theory is
[TS]
00:41:28
◼
►
right because all those delays were not
[TS]
00:41:29
◼
►
related to the arm reboot they're
[TS]
00:41:31
◼
►
related to all things we've talked about
[TS]
00:41:32
◼
►
so many times they're not does not
[TS]
00:41:33
◼
►
speculation that they skip generations
[TS]
00:41:35
◼
►
they did they skip them and then it's
[TS]
00:41:37
◼
►
not speculation that sky like it was
[TS]
00:41:38
◼
►
delayed and had rollout problems that's
[TS]
00:41:40
◼
►
a real thing that happened that alone is
[TS]
00:41:42
◼
►
sufficient to explain the the delay and
[TS]
00:41:44
◼
►
what we're complaining about in the past
[TS]
00:41:45
◼
►
shows is Apple don't skip generations if
[TS]
00:41:48
◼
►
you do any bump and Intel's plan makes
[TS]
00:41:50
◼
►
your computer's embarrassingly late
[TS]
00:41:52
◼
►
bingo and by the way update your gps
[TS]
00:41:55
◼
►
haha in in the other thing I just want
[TS]
00:42:00
◼
►
to throw in there really quickly is that
[TS]
00:42:02
◼
►
it's been for me personally less than
[TS]
00:42:05
◼
►
issues since my new job in since i'm
[TS]
00:42:07
◼
►
doing iOS development but in my last job
[TS]
00:42:10
◼
►
and that job or two before that as well
[TS]
00:42:13
◼
►
as all of the developers generally
[TS]
00:42:16
◼
►
speaking used macs but they all lived in
[TS]
00:42:20
◼
►
vmware fusion or parallels or on
[TS]
00:42:23
◼
►
VirtualBox if they really hated their
[TS]
00:42:25
◼
►
lives and virtualizing against the same
[TS]
00:42:30
◼
►
chipset is fairly easy you know to have
[TS]
00:42:33
◼
►
OS 10 running on x86 and then virtualize
[TS]
00:42:35
◼
►
windows which is also running on x86
[TS]
00:42:37
◼
►
that's fairly straightforward and easy
[TS]
00:42:38
◼
►
if this was an armed Mac trying to
[TS]
00:42:42
◼
►
virtualize x86 that would have just
[TS]
00:42:43
◼
►
slowed everything down tremendously in
[TS]
00:42:45
◼
►
all likelihood and would really be a
[TS]
00:42:49
◼
►
potentially very bad thing for business
[TS]
00:42:52
◼
►
users that need to have the MS even
[TS]
00:42:54
◼
►
business users that need EMS not for
[TS]
00:42:56
◼
►
their day-to-day but for their one old
[TS]
00:42:58
◼
►
legacy app that only runs on ie6 and so
[TS]
00:43:01
◼
►
they need to boot into XP in a vm to use
[TS]
00:43:04
◼
►
that one app like that happened a lot in
[TS]
00:43:07
◼
►
in past jobs and maybe if it's just that
[TS]
00:43:10
◼
►
one a pin and ie6 you can deal with it
[TS]
00:43:12
◼
►
being slow but I mean up until this job
[TS]
00:43:14
◼
►
i lived in vmware fusion and i was
[TS]
00:43:16
◼
►
developing in vmware fusion and it would
[TS]
00:43:19
◼
►
probably be a lot worse if the mac in
[TS]
00:43:22
◼
►
which i was using wasn't Intel and to
[TS]
00:43:25
◼
►
the point that I would probably have to
[TS]
00:43:26
◼
►
use some crappy Dowler when / or
[TS]
00:43:28
◼
►
something like that and that would be
[TS]
00:43:29
◼
►
just said microphone did take a run of
[TS]
00:43:32
◼
►
his arm transition with the whatever the
[TS]
00:43:34
◼
►
windows forearm thing for the surface
[TS]
00:43:35
◼
►
thing and that's not going to i grant
[TS]
00:43:38
◼
►
they did badly they didn't commit
[TS]
00:43:40
◼
►
they're just like well we're also
[TS]
00:43:41
◼
►
having our version of windows that's
[TS]
00:43:43
◼
►
cool right guys and the the market was
[TS]
00:43:45
◼
►
like not not that cool because we need
[TS]
00:43:47
◼
►
to run or x86 software yeah the only way
[TS]
00:43:49
◼
►
to do is the way Apple does it was like
[TS]
00:43:50
◼
►
look for changes everything from 68 a
[TS]
00:43:52
◼
►
powerpc get on board and if they doing
[TS]
00:43:54
◼
►
on transition on Mac I feel like going
[TS]
00:43:56
◼
►
to the same thing they're not gonna let
[TS]
00:43:57
◼
►
the two computers live on which will
[TS]
00:43:59
◼
►
mean exactly Casey said if you've gotta
[TS]
00:44:00
◼
►
run that x86 virtualization you're gonna
[TS]
00:44:03
◼
►
be super sad and it's the i'm not going
[TS]
00:44:05
◼
►
to be it's not gonna be feasible it's
[TS]
00:44:07
◼
►
gonna be like the bad old days when Iran
[TS]
00:44:08
◼
►
virtual pc to an x86 software on powerpc
[TS]
00:44:10
◼
►
and it was so slow just stores do you
[TS]
00:44:16
◼
►
remember I think we talked about this
[TS]
00:44:17
◼
►
year at some point but they had the like
[TS]
00:44:19
◼
►
daughter cards for old old old max I
[TS]
00:44:21
◼
►
remember hearing about this when I was a
[TS]
00:44:23
◼
►
kid and I had like 46 is on them
[TS]
00:44:25
◼
►
yeah yeah it's like a whole pc on a card
[TS]
00:44:27
◼
►
yeah right well right and this was just
[TS]
00:44:30
◼
►
so that I so that you could have a
[TS]
00:44:32
◼
►
somewhat livable virtualization
[TS]
00:44:33
◼
►
experience on ancient max alright one
[TS]
00:44:36
◼
►
last piece of follow-up and then we we
[TS]
00:44:38
◼
►
are finally done we're still fuckable I
[TS]
00:44:40
◼
►
don't especially since we recorded what
[TS]
00:44:42
◼
►
two nights ago three nights ago how is
[TS]
00:44:43
◼
►
this possible these are topics come on
[TS]
00:44:45
◼
►
these are just these are really just
[TS]
00:44:46
◼
►
hopping all these are all I i can i can
[TS]
00:44:48
◼
►
justify everything one of these for
[TS]
00:44:50
◼
►
being follow-up and so can you because
[TS]
00:44:51
◼
►
you know what they're about Apple is
[TS]
00:44:53
◼
►
follow-up I was we talked about it last
[TS]
00:44:54
◼
►
episode III have issues with long
[TS]
00:44:57
◼
►
follow-up it just so happens that we
[TS]
00:44:58
◼
►
have long following beltro and will.i.am
[TS]
00:45:01
◼
►
which we sort of kind of new and gary
[TS]
00:45:03
◼
►
vaynerchuk i hope i pronounced that
[TS]
00:45:04
◼
►
right you did are going to be the
[TS]
00:45:06
◼
►
advisors for planet of the apps that was
[TS]
00:45:09
◼
►
just announce that today or yesterday
[TS]
00:45:10
◼
►
sometime recently as we record them
[TS]
00:45:12
◼
►
serving as an open but with paltrow is
[TS]
00:45:15
◼
►
going to be a mentor to the contestants
[TS]
00:45:16
◼
►
so I guess she's there for like just
[TS]
00:45:18
◼
►
moral support and like motivates them
[TS]
00:45:20
◼
►
i'm not quite sure what her credentials
[TS]
00:45:21
◼
►
are to help people develop applications
[TS]
00:45:23
◼
►
but like you go guys anyway she's famous
[TS]
00:45:25
◼
►
and then check it check is a PVC so he
[TS]
00:45:31
◼
►
guesses on the b-side of the shark tank
[TS]
00:45:33
◼
►
vents will.i.am is famous person who
[TS]
00:45:36
◼
►
likes apple whose work with Apple a lot
[TS]
00:45:37
◼
►
on his entertainment industry person I
[TS]
00:45:39
◼
►
guess that's relevant to building apps
[TS]
00:45:41
◼
►
if you really entertainment and they
[TS]
00:45:44
◼
►
will serve as advisors not sure it's
[TS]
00:45:45
◼
►
different than a mentor
[TS]
00:45:46
◼
►
anyway if you're wondering who they're
[TS]
00:45:48
◼
►
going to be on the show banner check i
[TS]
00:45:50
◼
►
could have like that's right up the the
[TS]
00:45:51
◼
►
middle of what i was expecting like pcs
[TS]
00:45:53
◼
►
who want to promote
[TS]
00:45:54
◼
►
themselves in their be serious well
[TS]
00:45:56
◼
►
their check is not quite really a VC
[TS]
00:45:58
◼
►
he's he does his own stuff he's like a
[TS]
00:46:01
◼
►
business consultant he came up through
[TS]
00:46:03
◼
►
like the through wine library TV and
[TS]
00:46:05
◼
►
then like came up and develop kind of
[TS]
00:46:06
◼
►
dislike promotional company with like a
[TS]
00:46:09
◼
►
bunch of his own media projects and he's
[TS]
00:46:10
◼
►
basically media personality and a
[TS]
00:46:12
◼
►
business speaker and business consultant
[TS]
00:46:15
◼
►
and everything that he did you worked
[TS]
00:46:17
◼
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with and benjamin has a different no
[TS]
00:46:18
◼
►
that's dancing home i believe but
[TS]
00:46:20
◼
►
alright Eric no guarantee he he he got
[TS]
00:46:24
◼
►
famous by having this really quite
[TS]
00:46:25
◼
►
amazing very early video series i don't
[TS]
00:46:29
◼
►
even know it was on you i think it was
[TS]
00:46:30
◼
►
on youtube but i'm not positive called
[TS]
00:46:32
◼
►
wine library TV he his family owns this
[TS]
00:46:35
◼
►
big wine retailer in New Jersey and
[TS]
00:46:38
◼
►
every day he would just go and do like
[TS]
00:46:41
◼
►
this like five minute video tastes like
[TS]
00:46:43
◼
►
featuring a couple of wires using from
[TS]
00:46:45
◼
►
like a really like New Jersey like
[TS]
00:46:48
◼
►
middle-class approach to wine so it's
[TS]
00:46:51
◼
►
like very like like note like low BS
[TS]
00:46:53
◼
►
like reviewing low-cost stuff like and
[TS]
00:46:56
◼
►
he was very good at describing how it
[TS]
00:46:57
◼
►
tasted like how this tastes like grass
[TS]
00:46:59
◼
►
and like it like he was really he was
[TS]
00:47:01
◼
►
surprisingly charismatic and excellent
[TS]
00:47:03
◼
►
at this seemingly boring topic of wine
[TS]
00:47:06
◼
►
reviews anyway so then his whole career
[TS]
00:47:08
◼
►
kind of balloon after that of like you
[TS]
00:47:11
◼
►
know being it's like an outrageous like
[TS]
00:47:13
◼
►
loud guy who promotes stuff and talk to
[TS]
00:47:15
◼
►
businesses about how to do stuff but
[TS]
00:47:17
◼
►
actually i would say of the of this list
[TS]
00:47:19
◼
►
of people he is probably by far the most
[TS]
00:47:22
◼
►
qualified to judge people on how to
[TS]
00:47:25
◼
►
learn how to do their app stuff below I
[TS]
00:47:27
◼
►
i have i but i have not followed his
[TS]
00:47:29
◼
►
work very closely recently but from what
[TS]
00:47:32
◼
►
he is on the past he's definitely more
[TS]
00:47:35
◼
►
related and and is better knowing like
[TS]
00:47:39
◼
►
how to promote stuff real-time follow
[TS]
00:47:41
◼
►
gary vaynerchuk did by Corky bought it
[TS]
00:47:43
◼
►
from the two that up i'm dancing Roman
[TS]
00:47:46
◼
►
dan Benjamin yeah and by the way I found
[TS]
00:47:48
◼
►
this out by googling and the homicide
[TS]
00:47:50
◼
►
wine cast dotnet brief aside if we could
[TS]
00:47:53
◼
►
all go to one cast that net everybody
[TS]
00:47:55
◼
►
and look at the logo in the upper
[TS]
00:47:57
◼
►
left-hand corner do not make your logo
[TS]
00:48:00
◼
►
look like a condo
[TS]
00:48:02
◼
►
oh wow gracious that within tiny little
[TS]
00:48:05
◼
►
sperm like
[TS]
00:48:06
◼
►
crawling its way better job on cast
[TS]
00:48:08
◼
►
hello I'm also seeing a PHP warning
[TS]
00:48:10
◼
►
being admitted into the page on top
[TS]
00:48:12
◼
►
yeah mysql don't feel it's best
[TS]
00:48:14
◼
►
parameter 1 to be resource boolean given
[TS]
00:48:16
◼
►
wow that's fine
[TS]
00:48:19
◼
►
anyway that log right so yes it's
[TS]
00:48:22
◼
►
gerrymander shock
[TS]
00:48:23
◼
►
well i am who i believe we had already
[TS]
00:48:25
◼
►
known was involved with this from a like
[TS]
00:48:28
◼
►
producer standpoint or something or
[TS]
00:48:30
◼
►
advisor something yeah and like you said
[TS]
00:48:33
◼
►
going to show so i don't know i mean i
[TS]
00:48:36
◼
►
don't think this is really meant for us
[TS]
00:48:38
◼
►
and we talked about this a lot in the
[TS]
00:48:39
◼
►
past we need to go into this too much
[TS]
00:48:40
◼
►
but i don't think this is a showman for
[TS]
00:48:41
◼
►
us i think it's in theory show meant for
[TS]
00:48:44
◼
►
people who are not really in the
[TS]
00:48:46
◼
►
industry but i'm i'm curious to see it i
[TS]
00:48:50
◼
►
will certainly watch just like you know
[TS]
00:48:52
◼
►
the new top here i will watch an episode
[TS]
00:48:53
◼
►
or two and assuming it is not apple
[TS]
00:48:56
◼
►
music so i guess maybe I can't because I
[TS]
00:48:59
◼
►
don't subscribe to that music don't know
[TS]
00:49:00
◼
►
if i can i will you watch it with my
[TS]
00:49:02
◼
►
flex server you have anything that i
[TS]
00:49:05
◼
►
will watch an episode or two and I i
[TS]
00:49:08
◼
►
suspect it will not be very good but you
[TS]
00:49:10
◼
►
know what you don't know until you try
[TS]
00:49:11
◼
►
so we'll see what happens I watching for
[TS]
00:49:12
◼
►
Gary Vee I like him so i will gladly
[TS]
00:49:15
◼
►
watch it for him
[TS]
00:49:16
◼
►
fair enough all right at this point I
[TS]
00:49:18
◼
►
think we are officially out of follow-up
[TS]
00:49:19
◼
►
so what else is awesome these days who
[TS]
00:49:21
◼
►
need a break in a cigarette now I don't
[TS]
00:49:25
◼
►
neither one of us do but i can see John
[TS]
00:49:29
◼
►
like sneaking under the under the deck
[TS]
00:49:31
◼
►
or something
[TS]
00:49:32
◼
►
smoking another least likely thing that
[TS]
00:49:36
◼
►
will ever see me doing the height of if
[TS]
00:49:40
◼
►
any of the three of us had a secret
[TS]
00:49:41
◼
►
smoking habit
[TS]
00:49:42
◼
►
John be by far the most amusing 12 have
[TS]
00:49:44
◼
►
to goodness this smoking out like under
[TS]
00:49:50
◼
►
the tree to drop the acorns hitting
[TS]
00:49:51
◼
►
every so often thought to be the trees
[TS]
00:49:55
◼
►
all the trees defeated for the most part
[TS]
00:49:57
◼
►
all that the limbs are cut off one
[TS]
00:49:59
◼
►
questionable then when I look up might
[TS]
00:50:01
◼
►
still be in line of sight but a lot of
[TS]
00:50:03
◼
►
that tree is all gone
[TS]
00:50:04
◼
►
that's ok we solve that problem before I
[TS]
00:50:07
◼
►
want for my wife's new accord not safe
[TS]
00:50:08
◼
►
for ferrari because I don't you want to
[TS]
00:50:10
◼
►
leave that outside in the winter and you
[TS]
00:50:11
◼
►
don't squeeze it into my garage
[TS]
00:50:15
◼
►
we also sponsor this week by Harry's go
[TS]
00:50:18
◼
►
to Harry's dot-com / ATP to five dollars
[TS]
00:50:21
◼
►
off your first purchase no reason
[TS]
00:50:23
◼
►
companies keep putting out new models
[TS]
00:50:25
◼
►
and raising their already high prices
[TS]
00:50:27
◼
►
well Harry's does not believe in up
[TS]
00:50:29
◼
►
charging they just made a bunch of
[TS]
00:50:31
◼
►
improvements to their razors and they're
[TS]
00:50:32
◼
►
keeping prices exactly the same so it's
[TS]
00:50:35
◼
►
still just two dollars per blade
[TS]
00:50:37
◼
►
cartridge compared to four or more
[TS]
00:50:38
◼
►
dollars you will pay for the big brands
[TS]
00:50:40
◼
►
of the drugstore so he's five blade
[TS]
00:50:42
◼
►
razors now these new improvements now
[TS]
00:50:44
◼
►
include they still the same five blades
[TS]
00:50:46
◼
►
they now have a softer flex hinge for
[TS]
00:50:48
◼
►
more comfortable glide they have a
[TS]
00:50:49
◼
►
trimmer blade for hard-to-reach places
[TS]
00:50:51
◼
►
they have a lubricating strip on one
[TS]
00:50:53
◼
►
side and a textured handle for more
[TS]
00:50:55
◼
►
control when it's wet so that it had
[TS]
00:50:57
◼
►
like a rubber grip on the handle now so
[TS]
00:50:59
◼
►
Harry's was founded by two friends to
[TS]
00:51:01
◼
►
offer people a great shave at fair
[TS]
00:51:03
◼
►
prices razors they were there they
[TS]
00:51:05
◼
►
market them mostly towards men however
[TS]
00:51:07
◼
►
we hear from lots of women
[TS]
00:51:09
◼
►
these are really unisex razors and women
[TS]
00:51:10
◼
►
can women use them too and they are
[TS]
00:51:12
◼
►
great for both now qualities a hundred
[TS]
00:51:15
◼
►
percent guaranteed if you don't love
[TS]
00:51:16
◼
►
your shade Harry's will fully refund
[TS]
00:51:18
◼
►
your money and these these blades are
[TS]
00:51:21
◼
►
made in this incredible German blade
[TS]
00:51:23
◼
►
factory that Harry's bought and they
[TS]
00:51:25
◼
►
sell their own razors direct from this
[TS]
00:51:27
◼
►
factory and because of selling directly
[TS]
00:51:29
◼
►
on the factory and there's no retailer
[TS]
00:51:31
◼
►
anything else they literally charge you
[TS]
00:51:33
◼
►
half the price or less of what you're
[TS]
00:51:35
◼
►
paying at the drugstore for similar for
[TS]
00:51:37
◼
►
similar blades from big brands forget
[TS]
00:51:39
◼
►
the starter set today this to the harry
[TS]
00:51:41
◼
►
started as an amazing deal you get a
[TS]
00:51:43
◼
►
weighted razor handle of your choice
[TS]
00:51:44
◼
►
moisturizing shave cream three
[TS]
00:51:47
◼
►
precision-engineered five blade
[TS]
00:51:48
◼
►
cartridges and travel cover off for just
[TS]
00:51:51
◼
►
15 bucks and that's 15 bucks at the
[TS]
00:51:54
◼
►
regular price but again if you go to
[TS]
00:51:56
◼
►
Harry's calm / ATP you will get five
[TS]
00:51:59
◼
►
dollars off your first purchase that
[TS]
00:52:00
◼
►
means you could get this article for
[TS]
00:52:02
◼
►
just ten bucks that would be ten bucks
[TS]
00:52:03
◼
►
to cover handle shaving cream and three
[TS]
00:52:06
◼
►
blade cartridges
[TS]
00:52:07
◼
►
that's incredible that's incredible deal
[TS]
00:52:09
◼
►
so right now go to Harry's calm / ATP to
[TS]
00:52:11
◼
►
claim that deal that's Harry's calm /
[TS]
00:52:13
◼
►
ATP thanks a lot
[TS]
00:52:18
◼
►
there's a rumor that apple has pivoted
[TS]
00:52:21
◼
►
their brand a hand is going to be taking
[TS]
00:52:25
◼
►
a different approach to the apple TV as
[TS]
00:52:29
◼
►
in like the setup the the television set
[TS]
00:52:31
◼
►
sort of that again again recode reports
[TS]
00:52:35
◼
►
that they're going to make the most
[TS]
00:52:37
◼
►
baller TV Guide ever at the growth
[TS]
00:52:40
◼
►
industry the right and I guess the plan
[TS]
00:52:43
◼
►
is to be able to let you search and no
[TS]
00:52:47
◼
►
matter where the thing you're looking
[TS]
00:52:49
◼
►
for maybe get paid or not or whatever it
[TS]
00:52:53
◼
►
will figure out a way to get it to you
[TS]
00:52:56
◼
►
presumably through your existing
[TS]
00:52:58
◼
►
accounts like Netflix whatever which i
[TS]
00:52:59
◼
►
think it can do already but also perhaps
[TS]
00:53:02
◼
►
by partnerships with some of the
[TS]
00:53:05
◼
►
traditional TV folks like maybe ABC or
[TS]
00:53:07
◼
►
CBS or something like that so I mean
[TS]
00:53:10
◼
►
this is kinda cool and I would certainly
[TS]
00:53:14
◼
►
be interested in it but I mean like you
[TS]
00:53:16
◼
►
said Marko this is I don't know TV I
[TS]
00:53:19
◼
►
don't want to say it's not long for this
[TS]
00:53:21
◼
►
world because I mean it's been around
[TS]
00:53:22
◼
►
for a long time on Cinco see it going
[TS]
00:53:24
◼
►
away that soon but I mean is this the
[TS]
00:53:27
◼
►
the sign of major changes and how we
[TS]
00:53:30
◼
►
consume our television I mean that in
[TS]
00:53:31
◼
►
netflix and and and an Amazon creating
[TS]
00:53:35
◼
►
their own television shows and I what do
[TS]
00:53:38
◼
►
you think this seems like kind of
[TS]
00:53:40
◼
►
extension of what they're already trying
[TS]
00:53:42
◼
►
to do with the apple TV they already
[TS]
00:53:43
◼
►
have Universal Search and it is i think
[TS]
00:53:45
◼
►
it is still limited to partners only on
[TS]
00:53:48
◼
►
the appletv at least it's not an iOS app
[TS]
00:53:50
◼
►
so that they already have like you know
[TS]
00:53:52
◼
►
cross provider search with Cirie and and
[TS]
00:53:56
◼
►
being being able to search for a TV show
[TS]
00:53:58
◼
►
or movie or whatever and say alright
[TS]
00:54:00
◼
►
well it's available on netflix on HBO go
[TS]
00:54:02
◼
►
and for my to like they can already list
[TS]
00:54:04
◼
►
all this like that's already there so if
[TS]
00:54:07
◼
►
this is just kind of an extension of
[TS]
00:54:08
◼
►
that our expansion of that that's great
[TS]
00:54:11
◼
►
you know that's that's good
[TS]
00:54:13
◼
►
I i would question their ability to get
[TS]
00:54:16
◼
►
these deals though because it seems like
[TS]
00:54:18
◼
►
we've been hearing reports for what
[TS]
00:54:20
◼
►
three years now that Apple keeps trying
[TS]
00:54:23
◼
►
to make like a TV service like one grand
[TS]
00:54:26
◼
►
new TV service to rule them all
[TS]
00:54:28
◼
►
oh you know or something along those
[TS]
00:54:31
◼
►
honestly I you know like there's a story
[TS]
00:54:33
◼
►
writers making fun of you know last week
[TS]
00:54:35
◼
►
whenever about it about a eq walk into
[TS]
00:54:38
◼
►
the meeting with TV executives wearing
[TS]
00:54:40
◼
►
like shoes without socks and a Hawaiian
[TS]
00:54:42
◼
►
shirt and jeans whatever whatever it was
[TS]
00:54:44
◼
►
and apples basically like you know where
[TS]
00:54:47
◼
►
Apple screw you
[TS]
00:54:48
◼
►
method of negotiation with TV companies
[TS]
00:54:50
◼
►
and who knows that was real or not you
[TS]
00:54:52
◼
►
know we don't really know and how
[TS]
00:54:54
◼
►
accurate that was you know those a story
[TS]
00:54:56
◼
►
source from TV executives by the way
[TS]
00:54:58
◼
►
exactly so like of course they're gonna
[TS]
00:55:00
◼
►
say the other side was unreasonable in
[TS]
00:55:01
◼
►
our negotiation and they were the wrong
[TS]
00:55:03
◼
►
clothes
[TS]
00:55:03
◼
►
exactly so chances are you know it
[TS]
00:55:07
◼
►
those details are probably probably not
[TS]
00:55:08
◼
►
a hundred percent accurate but it was
[TS]
00:55:10
◼
►
probably just a bit you know like it
[TS]
00:55:12
◼
►
there is very likely that was the gist
[TS]
00:55:14
◼
►
of what happened and we've heard similar
[TS]
00:55:16
◼
►
attitudes we've heard of that before
[TS]
00:55:18
◼
►
from both a DQ and apple so it wouldn't
[TS]
00:55:21
◼
►
surprise me if this is if the gist of
[TS]
00:55:23
◼
►
this is true i would say that the TV TV
[TS]
00:55:26
◼
►
companies are being more unreasonable
[TS]
00:55:27
◼
►
these scenarios that like it from if you
[TS]
00:55:29
◼
►
are as he becomes it seems like apples
[TS]
00:55:31
◼
►
being unreasonable because Apple is not
[TS]
00:55:32
◼
►
budging on things they want you to do
[TS]
00:55:34
◼
►
that you're never gonna do but if you
[TS]
00:55:36
◼
►
were to be a third party outside
[TS]
00:55:37
◼
►
observer and say what things are TV the
[TS]
00:55:40
◼
►
TV people never going to do what things
[TS]
00:55:42
◼
►
apple want you would say it's probably
[TS]
00:55:45
◼
►
better for everyone involved
[TS]
00:55:47
◼
►
at least it's probably better for us as
[TS]
00:55:48
◼
►
the consumer if you if TV companies you
[TS]
00:55:50
◼
►
did what Apple s but the question is is
[TS]
00:55:52
◼
►
it better for the TV companies and maybe
[TS]
00:55:54
◼
►
maybe not so that's why we don't have a
[TS]
00:55:56
◼
►
well that's the thing i mean like we've
[TS]
00:55:57
◼
►
heard for years now that Apple is you
[TS]
00:56:00
◼
►
know there's they're working on that on
[TS]
00:56:02
◼
►
this new thing and the details with a
[TS]
00:56:04
◼
►
new thing is shift slightly over time
[TS]
00:56:06
◼
►
but the just has been the same they're
[TS]
00:56:08
◼
►
working on some kind of TV plan that
[TS]
00:56:10
◼
►
unifies multiple TV sources and
[TS]
00:56:11
◼
►
something rather you know whether thats
[TS]
00:56:13
◼
►
related to the new Apple TV or not
[TS]
00:56:14
◼
►
that's been the plan for years now and
[TS]
00:56:17
◼
►
it just seems like they aren't getting
[TS]
00:56:19
◼
►
the deals and so maybe this approach
[TS]
00:56:23
◼
►
they're taking two deal-making they're
[TS]
00:56:25
◼
►
walking in there as though they own the
[TS]
00:56:27
◼
►
place and I think at one time in like
[TS]
00:56:30
◼
►
maybe they did at one time have that
[TS]
00:56:32
◼
►
kind of power in certain industries but
[TS]
00:56:34
◼
►
I think it's pretty clear that what
[TS]
00:56:36
◼
►
they're doing isn't working and so when
[TS]
00:56:38
◼
►
we see another report that says i will
[TS]
00:56:40
◼
►
now the new thing is they're gonna be
[TS]
00:56:42
◼
►
this this version of this
[TS]
00:56:44
◼
►
man well show me show me any evidence
[TS]
00:56:46
◼
►
from the past that we should believe
[TS]
00:56:48
◼
►
that on this like there there's nothing
[TS]
00:56:50
◼
►
well that that's why they are pivoting
[TS]
00:56:51
◼
►
though because they failed with the
[TS]
00:56:52
◼
►
press departures are not sticking to the
[TS]
00:56:54
◼
►
past approaches there are pivoting and
[TS]
00:56:55
◼
►
trying new things but like I in some
[TS]
00:56:57
◼
►
respects I think Apple still feels like
[TS]
00:56:58
◼
►
time is on their side and they may be
[TS]
00:57:00
◼
►
right because the holdouts and all this
[TS]
00:57:03
◼
►
are not the netflixs of the world but
[TS]
00:57:04
◼
►
it's like the ABC NBC disney you know
[TS]
00:57:07
◼
►
CBS like those are the the difficult
[TS]
00:57:10
◼
►
ones there and all local television and
[TS]
00:57:11
◼
►
all the deals we don't think so
[TS]
00:57:13
◼
►
apples apples most recent pivot that we
[TS]
00:57:15
◼
►
have in front of us and our houses now
[TS]
00:57:16
◼
►
is like the future if you use apps and
[TS]
00:57:18
◼
►
we make apple TV and on your Apple TV
[TS]
00:57:19
◼
►
you can find an app for Major League
[TS]
00:57:21
◼
►
Baseball you can find the NFL app you
[TS]
00:57:22
◼
►
can find out for ABC CBS netflix
[TS]
00:57:24
◼
►
Showtime HBO like that's what you can
[TS]
00:57:27
◼
►
find and this I wouldn't even call this
[TS]
00:57:29
◼
►
a pivot but this latest rumor is
[TS]
00:57:30
◼
►
basically that Apple's new approach sort
[TS]
00:57:34
◼
►
of their version of the omnivorous box
[TS]
00:57:37
◼
►
that talked about in the last show like
[TS]
00:57:38
◼
►
we will take an all content and provide
[TS]
00:57:40
◼
►
you one unified interface like the
[TS]
00:57:41
◼
►
current apple TV is like here's your
[TS]
00:57:43
◼
►
unified interface it's a bunch of
[TS]
00:57:44
◼
►
rounded rectangles is not a great
[TS]
00:57:46
◼
►
unified interface and you can do see
[TS]
00:57:48
◼
►
research across them and you know like
[TS]
00:57:50
◼
►
like as this article says like they
[TS]
00:57:51
◼
►
already have a thing where people who
[TS]
00:57:53
◼
►
make the disney a poor the ESPN app or
[TS]
00:57:55
◼
►
the NFL app if you use apples api's and
[TS]
00:57:58
◼
►
make your information searchable that
[TS]
00:58:00
◼
►
when you say show me whatever that the
[TS]
00:58:02
◼
►
appletv can search across all of them
[TS]
00:58:04
◼
►
but it's not quite the same as a TV
[TS]
00:58:05
◼
►
Guide like a lot of what a lot of people
[TS]
00:58:06
◼
►
want to do do is say what's on or
[TS]
00:58:09
◼
►
whatever that the series that are
[TS]
00:58:11
◼
►
currently running that are popular like
[TS]
00:58:12
◼
►
we can imagine a much better interface
[TS]
00:58:13
◼
►
to television uh that is independent of
[TS]
00:58:16
◼
►
where the show has come from tivo does
[TS]
00:58:18
◼
►
this as many people are running about 20
[TS]
00:58:19
◼
►
people has a thing where you can search
[TS]
00:58:20
◼
►
for stuff and it's like here's the show
[TS]
00:58:22
◼
►
is airing these episodes these five or
[TS]
00:58:24
◼
►
streaming you this season passes show
[TS]
00:58:25
◼
►
but different icons to see where you can
[TS]
00:58:26
◼
►
get them from but like that's what we
[TS]
00:58:28
◼
►
all want we don't want to have to switch
[TS]
00:58:29
◼
►
inputs you on one unified interest
[TS]
00:58:30
◼
►
everything the old way which apple
[TS]
00:58:32
◼
►
declined to participate in which is
[TS]
00:58:34
◼
►
still think would have been a good idea
[TS]
00:58:35
◼
►
because it shows so far no one has been
[TS]
00:58:36
◼
►
able to do it so they could have been
[TS]
00:58:37
◼
►
doing that old thing anyway is to just
[TS]
00:58:40
◼
►
be a box it takes input from all the
[TS]
00:58:42
◼
►
different places but nowadays TV doesn't
[TS]
00:58:44
◼
►
come from all these different sources
[TS]
00:58:46
◼
►
from cable from these are like it comes
[TS]
00:58:48
◼
►
the increasingly across the internet but
[TS]
00:58:50
◼
►
there's still this whole things that
[TS]
00:58:52
◼
►
come across you know that all the
[TS]
00:58:53
◼
►
television networks as you still have
[TS]
00:58:55
◼
►
similar on the response program but
[TS]
00:58:57
◼
►
Apple has been able to persuade the
[TS]
00:58:58
◼
►
networks of the most part to put apps on
[TS]
00:59:00
◼
►
their platform like we're getting close
[TS]
00:59:02
◼
►
guys right all we need to do the last
[TS]
00:59:04
◼
►
thing is to give people like a unified
[TS]
00:59:06
◼
►
interface to that call that programming
[TS]
00:59:08
◼
►
across all these apps only instead of
[TS]
00:59:11
◼
►
the interface being here is a bunch of
[TS]
00:59:12
◼
►
rounded rectangles arrangement how you
[TS]
00:59:14
◼
►
want and pick the one you want or
[TS]
00:59:15
◼
►
talking to this terrible remote control
[TS]
00:59:17
◼
►
and try to find the show you want we
[TS]
00:59:19
◼
►
want to provide more people are kind of
[TS]
00:59:20
◼
►
used to like a guide maybe doesn't look
[TS]
00:59:21
◼
►
like the big grid or whatever and we
[TS]
00:59:23
◼
►
will we will be the face of television
[TS]
00:59:24
◼
►
two people in the same way that tebow is
[TS]
00:59:26
◼
►
the face of television anyone who had
[TS]
00:59:27
◼
►
tivo especially days before streaming
[TS]
00:59:29
◼
►
services but even with the streaming
[TS]
00:59:30
◼
►
services kind of course but you gotta go
[TS]
00:59:32
◼
►
find the client but anyway Apple wants
[TS]
00:59:34
◼
►
to be the face of television the one
[TS]
00:59:35
◼
►
unified interface the one box you never
[TS]
00:59:37
◼
►
changing but it's always an opportunity
[TS]
00:59:38
◼
►
to watch whatever you want to do that
[TS]
00:59:40
◼
►
they need to make deals the deals are
[TS]
00:59:43
◼
►
not happening because most deals are
[TS]
00:59:44
◼
►
probably not in the interest of the
[TS]
00:59:45
◼
►
networks and you can imagine for the
[TS]
00:59:46
◼
►
network like if your only interest was
[TS]
00:59:49
◼
►
we are the network we want to survive as
[TS]
00:59:53
◼
►
a thing that can extract money I think
[TS]
00:59:56
◼
►
there's a lot of problems that long term
[TS]
00:59:57
◼
►
anyway but it's a never-give-up the
[TS]
00:59:59
◼
►
primacy
[TS]
00:59:59
◼
►
primacy
[TS]
01:00:00
◼
►
of you know that never give up the
[TS]
01:00:01
◼
►
interface to television to apple like
[TS]
01:00:03
◼
►
don't don't let them be the face of
[TS]
01:00:05
◼
►
television they are just decreasing your
[TS]
01:00:07
◼
►
value making you just one more source of
[TS]
01:00:09
◼
►
content and then the only value have is
[TS]
01:00:11
◼
►
your ability to produce quality content
[TS]
01:00:13
◼
►
that people want to watch and network
[TS]
01:00:15
◼
►
television are for the most part is
[TS]
01:00:17
◼
►
terrified of that because historically
[TS]
01:00:19
◼
►
have not been really good at that and
[TS]
01:00:21
◼
►
it's only because of the legacy of the
[TS]
01:00:22
◼
►
fact that they have the certain
[TS]
01:00:23
◼
►
frequencies in the airwaves that their
[TS]
01:00:24
◼
►
ABC NBC CBS and you know fox or whatever
[TS]
01:00:27
◼
►
and all the Fox could arguably got its
[TS]
01:00:29
◼
►
place by having quality content they're
[TS]
01:00:31
◼
►
being out completed by HBO and Netflix
[TS]
01:00:34
◼
►
and Amazon for crying out loud in some
[TS]
01:00:37
◼
►
cases in the hey can we make interesting
[TS]
01:00:39
◼
►
content that people want to watch if
[TS]
01:00:41
◼
►
that's the only competition if it's like
[TS]
01:00:42
◼
►
apples the interface and the program's
[TS]
01:00:45
◼
►
come from the services that you pay for
[TS]
01:00:47
◼
►
and you pay for the service that has the
[TS]
01:00:49
◼
►
show's you want the networks are like
[TS]
01:00:51
◼
►
little people are gonna pay to watch
[TS]
01:00:52
◼
►
NCIS colon some other word people are
[TS]
01:00:56
◼
►
really old and they're dying and
[TS]
01:00:58
◼
►
everyone else is watching you know game
[TS]
01:01:01
◼
►
of thrones on streaming services and so
[TS]
01:01:02
◼
►
the course to clarify that future but in
[TS]
01:01:04
◼
►
the meantime that basically means that
[TS]
01:01:06
◼
►
Apple strategy of like we are the
[TS]
01:01:07
◼
►
unified interface to all your television
[TS]
01:01:09
◼
►
is a no-go because there's still enough
[TS]
01:01:10
◼
►
television particularly live television
[TS]
01:01:13
◼
►
local news and sports that is tied up
[TS]
01:01:14
◼
►
between between behind owners and
[TS]
01:01:18
◼
►
contracts for companies that don't want
[TS]
01:01:21
◼
►
to be basically disenfranchised so i
[TS]
01:01:24
◼
►
don't know if this latest strategy of
[TS]
01:01:25
◼
►
Apple is Iran I guess it's better than
[TS]
01:01:27
◼
►
the old ones at least you can do
[TS]
01:01:28
◼
►
something but I don't know if he's ever
[TS]
01:01:30
◼
►
going to work and I think the whole like
[TS]
01:01:31
◼
►
we'll finally we don't have a deal that
[TS]
01:01:33
◼
►
was trying to wait them out it's like
[TS]
01:01:34
◼
►
look we don't have to do anything
[TS]
01:01:37
◼
►
network television everything netflix
[TS]
01:01:39
◼
►
and HBO and showtime and amazon and AMC
[TS]
01:01:43
◼
►
and all these other cable companies are
[TS]
01:01:45
◼
►
just nibbling get coming at you from all
[TS]
01:01:48
◼
►
they're making better content there's
[TS]
01:01:50
◼
►
more of them people who are willing to
[TS]
01:01:51
◼
►
pay for their services where is the only
[TS]
01:01:53
◼
►
willing to pay for you as part of a
[TS]
01:01:54
◼
►
bundle you get to be over the air but
[TS]
01:01:56
◼
►
that like all this legacy stuff like
[TS]
01:01:58
◼
►
we'll just wait out and so I feel like
[TS]
01:01:59
◼
►
Apple is walking away from the table
[TS]
01:02:00
◼
►
with your flip-flops and hawaiian-style
[TS]
01:02:01
◼
►
shirt and saying all right let me try
[TS]
01:02:03
◼
►
made we made another run out of this
[TS]
01:02:05
◼
►
time but time is on our side every for
[TS]
01:02:08
◼
►
every year you refuse to do a deal with
[TS]
01:02:10
◼
►
us your competitors make you less and
[TS]
01:02:12
◼
►
less relevant
[TS]
01:02:13
◼
►
and when the generation of kids that's
[TS]
01:02:14
◼
►
born today grows up they're not gonna
[TS]
01:02:16
◼
►
care what the hell you are and all their
[TS]
01:02:18
◼
►
shows are going to be another networks
[TS]
01:02:19
◼
►
and once that happens we have good
[TS]
01:02:20
◼
►
relationships with the netflixs of the
[TS]
01:02:22
◼
►
world and they're already honor at
[TS]
01:02:24
◼
►
platform we just need to make really
[TS]
01:02:26
◼
►
good at platform they haven't quite done
[TS]
01:02:27
◼
►
that yet but in the meantime we will
[TS]
01:02:29
◼
►
just keep sliding that terrible remote
[TS]
01:02:31
◼
►
around are rectangles being careful not
[TS]
01:02:33
◼
►
to ever touch while watching TV don't
[TS]
01:02:34
◼
►
touch it you messed everything up
[TS]
01:02:36
◼
►
honestly I do you do you think this is
[TS]
01:02:39
◼
►
more about UI control or more about just
[TS]
01:02:43
◼
►
money if I had to take yes I don't think
[TS]
01:02:46
◼
►
the TV's give it two craps about the UI
[TS]
01:02:48
◼
►
I think it's all about it all comes down
[TS]
01:02:49
◼
►
to money
[TS]
01:02:50
◼
►
yep it's not that it's not all the money
[TS]
01:02:52
◼
►
is the reason Apple into the deal
[TS]
01:02:53
◼
►
because they the other companies won't
[TS]
01:02:55
◼
►
do a deal that Apple Apple want to do is
[TS]
01:02:57
◼
►
palatable to customers and the parties
[TS]
01:02:59
◼
►
have to be involved in that deal want
[TS]
01:03:01
◼
►
more money like Apple have to charge you
[TS]
01:03:03
◼
►
much more that's why this is never that
[TS]
01:03:05
◼
►
that's basically it comes down to see
[TS]
01:03:06
◼
►
right does come down to money but like
[TS]
01:03:07
◼
►
why do the the network's want so much
[TS]
01:03:09
◼
►
money because they don't it's it's not
[TS]
01:03:11
◼
►
like the USA just don't want to be taken
[TS]
01:03:12
◼
►
out of the equation they want to be them
[TS]
01:03:14
◼
►
they want you to go to move your little
[TS]
01:03:15
◼
►
rectangle to go to the ABC app they want
[TS]
01:03:17
◼
►
you to know that ABC is a thing a brand
[TS]
01:03:19
◼
►
that means something that the shows on
[TS]
01:03:21
◼
►
ABC like they don't want you to just say
[TS]
01:03:25
◼
►
what's on and see a giant
[TS]
01:03:26
◼
►
undifferentiated great with maybe an ABC
[TS]
01:03:28
◼
►
logo somewhere on it and just say this
[TS]
01:03:29
◼
►
is all television and i will pick the
[TS]
01:03:31
◼
►
show I want to watch because again that
[TS]
01:03:32
◼
►
reduces them entirely to the quality of
[TS]
01:03:34
◼
►
the shows they produce and they don't
[TS]
01:03:35
◼
►
want that because they need they need
[TS]
01:03:37
◼
►
the the other intangible BS branding
[TS]
01:03:41
◼
►
stuff to prop up the fact that they make
[TS]
01:03:44
◼
►
more shows than other people like they
[TS]
01:03:45
◼
►
did it used to be the fact that like
[TS]
01:03:47
◼
►
they are channel 4 and they come over
[TS]
01:03:49
◼
►
the airwaves and they're one of the five
[TS]
01:03:50
◼
►
sets of channels that coming good on
[TS]
01:03:52
◼
►
your little rabbit ears and therefore
[TS]
01:03:54
◼
►
they have a default importance that you
[TS]
01:03:56
◼
►
cannot argue with even if all their
[TS]
01:03:57
◼
►
shows are crap if they're just another
[TS]
01:04:00
◼
►
provider of video behind a unified
[TS]
01:04:02
◼
►
interface undifferentiated on made not
[TS]
01:04:05
◼
►
any different than any of the other
[TS]
01:04:06
◼
►
services that some of which may not even
[TS]
01:04:08
◼
►
be recording corte-real TV stations like
[TS]
01:04:10
◼
►
Amazon that's not good for them so
[TS]
01:04:13
◼
►
that's you know that you're right the
[TS]
01:04:15
◼
►
money i think is definitely a part of NY
[TS]
01:04:17
◼
►
the deals don't happen but why they want
[TS]
01:04:18
◼
►
so much money what's the big deal
[TS]
01:04:20
◼
►
because if if they're going to give up
[TS]
01:04:23
◼
►
that role they want to be paid for
[TS]
01:04:24
◼
►
handsomely because you know
[TS]
01:04:25
◼
►
they're CBS or whatever I feel like this
[TS]
01:04:29
◼
►
is AT&T the iphone or singular at the
[TS]
01:04:31
◼
►
time in the iphone all over again it's
[TS]
01:04:34
◼
►
not exactly analogous because i think it
[TS]
01:04:38
◼
►
to my recollection AT&T or singular the
[TS]
01:04:40
◼
►
time was was really not doing terribly
[TS]
01:04:43
◼
►
well in verizon's just eating their
[TS]
01:04:44
◼
►
lunch and I think they were kind of on
[TS]
01:04:47
◼
►
the ropes and knew it and to their
[TS]
01:04:49
◼
►
credit they have the wherewithal to know
[TS]
01:04:50
◼
►
that they were on the ropes and make
[TS]
01:04:51
◼
►
this really onerous deal with Apple from
[TS]
01:04:54
◼
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their perspective but it ended up paying
[TS]
01:04:58
◼
►
out for them big time and I I can't help
[TS]
01:05:01
◼
►
but wonder who's going to be the
[TS]
01:05:03
◼
►
singular of the big American TV channels
[TS]
01:05:08
◼
►
you know the Fox ABC CBS and NBC you
[TS]
01:05:12
◼
►
know who's gonna be the first one of
[TS]
01:05:13
◼
►
them to to to say uncle and and make a
[TS]
01:05:16
◼
►
deal it will that be better that way
[TS]
01:05:19
◼
►
will it be worse will they will they end
[TS]
01:05:21
◼
►
up becoming you know more popular and
[TS]
01:05:23
◼
►
rolling in cash or they just gonna be
[TS]
01:05:26
◼
►
you know hastening their own demise when
[TS]
01:05:28
◼
►
the difference here is like you only
[TS]
01:05:30
◼
►
need one cell carrier
[TS]
01:05:31
◼
►
yeah exactly like once you've got the
[TS]
01:05:32
◼
►
cell carrier now you it now you have an
[TS]
01:05:34
◼
►
iphone as a product but until you get
[TS]
01:05:36
◼
►
them all its kind of the music labels of
[TS]
01:05:38
◼
►
itunes the itunes music store had rolled
[TS]
01:05:39
◼
►
out with some of the labels but not
[TS]
01:05:40
◼
►
other ones and stuff but honestly I we
[TS]
01:05:44
◼
►
have not seen Apple score a lot of great
[TS]
01:05:47
◼
►
content deals in recent years I i really
[TS]
01:05:50
◼
►
do question whether you know I I don't
[TS]
01:05:53
◼
►
obviously you know anything we hear what
[TS]
01:05:55
◼
►
this deal is always liked rumor and
[TS]
01:05:56
◼
►
speculation and everything because
[TS]
01:05:57
◼
►
they're not going to talk about how they
[TS]
01:05:59
◼
►
went or anything but it just seems like
[TS]
01:06:01
◼
►
what Apple's negotiating position might
[TS]
01:06:03
◼
►
just be wrong or or you know possibly
[TS]
01:06:07
◼
►
too arrogant or asking too much or
[TS]
01:06:09
◼
►
whatever whatever the conditions are but
[TS]
01:06:11
◼
►
it depends if you think its time is on
[TS]
01:06:13
◼
►
their side if you think time is on our
[TS]
01:06:14
◼
►
side like the longer we wait the
[TS]
01:06:16
◼
►
stronger the next time we come to the
[TS]
01:06:17
◼
►
table we will be even stronger because
[TS]
01:06:18
◼
►
you will have been weakened by your your
[TS]
01:06:20
◼
►
internet native competitors like and I
[TS]
01:06:23
◼
►
think that's been true every time that
[TS]
01:06:24
◼
►
Apple has gone back table they have been
[TS]
01:06:26
◼
►
in a stronger position because the
[TS]
01:06:27
◼
►
networks have been in a weaker position
[TS]
01:06:28
◼
►
not because of anything Apple did but
[TS]
01:06:29
◼
►
because of what the competitors to the
[TS]
01:06:31
◼
►
networks have done so i think i mean you
[TS]
01:06:34
◼
►
may argue if they don't make a deal then
[TS]
01:06:36
◼
►
someone else will come and and sweet
[TS]
01:06:38
◼
►
this way but they
[TS]
01:06:39
◼
►
they are developing the appletv it is
[TS]
01:06:40
◼
►
improving unlike you know some other
[TS]
01:06:43
◼
►
products they might have might have
[TS]
01:06:44
◼
►
where you know the Apple he wasn't a
[TS]
01:06:46
◼
►
drought and now it's sort of on the
[TS]
01:06:48
◼
►
track again it's just a question of
[TS]
01:06:49
◼
►
whether someone else is going to get
[TS]
01:06:51
◼
►
their first in it but nobody likes far
[TS]
01:06:53
◼
►
as I'm or nobody has deals with every
[TS]
01:06:55
◼
►
call these networks because because of
[TS]
01:06:56
◼
►
the the itunes thing everyone is scared
[TS]
01:06:58
◼
►
to be like as an industry we can't all
[TS]
01:07:00
◼
►
signed a deal with one company because
[TS]
01:07:02
◼
►
that takes way too much power so let's
[TS]
01:07:04
◼
►
all just bargain individually with each
[TS]
01:07:06
◼
►
things like hulu is everything was
[TS]
01:07:07
◼
►
beyond who's that NBC or comcast come
[TS]
01:07:10
◼
►
you know table town whatever it's it's
[TS]
01:07:13
◼
►
balkanize because everyone's afraid to
[TS]
01:07:14
◼
►
give one technology company too much
[TS]
01:07:16
◼
►
power but I i don't know i'm i'm kind of
[TS]
01:07:20
◼
►
in favor of not doing a deal that is
[TS]
01:07:24
◼
►
unfair business they do that deal like
[TS]
01:07:25
◼
►
financially speaking to have to take a
[TS]
01:07:27
◼
►
loss on every subscription or they would
[TS]
01:07:29
◼
►
have to make it too expensive and will
[TS]
01:07:31
◼
►
be unappealing like they have to
[TS]
01:07:32
◼
►
undercut cables what they have to do
[TS]
01:07:33
◼
►
they have to be able to offer a thing
[TS]
01:07:34
◼
►
that's like this is like cable but
[TS]
01:07:36
◼
►
either cheaper and way better or way
[TS]
01:07:39
◼
►
better and around the same price they
[TS]
01:07:41
◼
►
can't say this is like cable but
[TS]
01:07:43
◼
►
twenty-five percent more but hey there's
[TS]
01:07:44
◼
►
a bunch of good features because no
[TS]
01:07:45
◼
►
one's going to go for that
[TS]
01:07:46
◼
►
alright so apple today has a Down store
[TS]
01:07:52
◼
►
let's slip i'm not entirely clear what
[TS]
01:07:54
◼
►
happened here but announced a deal was
[TS]
01:07:57
◼
►
announced today because i saw a tweet
[TS]
01:07:58
◼
►
fly by somebody taking like a picture of
[TS]
01:08:00
◼
►
a slide at some conference or something
[TS]
01:08:02
◼
►
like that and so I wasn't sure if this
[TS]
01:08:03
◼
►
likely or if it was formally announced
[TS]
01:08:05
◼
►
anyway Apple I guess announced that they
[TS]
01:08:09
◼
►
are doing a bug bounty program and so if
[TS]
01:08:11
◼
►
you're not familiar with what that is
[TS]
01:08:14
◼
►
basically that means if you find a bug
[TS]
01:08:16
◼
►
in some of apple's code and I and the
[TS]
01:08:20
◼
►
specifics no change your company but
[TS]
01:08:21
◼
►
generally speaking the way it works is
[TS]
01:08:23
◼
►
if you can exercise it and show Apple
[TS]
01:08:25
◼
►
rather than you letting it out into the
[TS]
01:08:28
◼
►
if you come to a pond say hey I found a
[TS]
01:08:29
◼
►
bug here's how you exercise it and you
[TS]
01:08:32
◼
►
do the right thing in quotes then they
[TS]
01:08:35
◼
►
will pay you in some cases a tremendous
[TS]
01:08:37
◼
►
amount of money for having done the
[TS]
01:08:40
◼
►
right thing and brought that bug to them
[TS]
01:08:42
◼
►
and and not just used it for nefarious
[TS]
01:08:45
◼
►
purposes and what it was also
[TS]
01:08:47
◼
►
interesting apparently if you choose to
[TS]
01:08:49
◼
►
donate the money that they give you
[TS]
01:08:51
◼
►
which in some cases is up to
[TS]
01:08:52
◼
►
hundred thousand dollars they will match
[TS]
01:08:55
◼
►
that donation 141 so that two hundred
[TS]
01:08:57
◼
►
thousand dollars hypothetically becomes
[TS]
01:08:59
◼
►
four hundred thousand dollars
[TS]
01:09:01
◼
►
I i think this is a great thing the the
[TS]
01:09:03
◼
►
prices the relative prices i thought
[TS]
01:09:06
◼
►
were a little bit weird like $20,000 was
[TS]
01:09:08
◼
►
for like the bootloader something like
[TS]
01:09:09
◼
►
that if you're there are something
[TS]
01:09:11
◼
►
pretty low level which made sense but
[TS]
01:09:13
◼
►
but like the secure Enclave was was half
[TS]
01:09:17
◼
►
that or maybe even a quarter that which
[TS]
01:09:18
◼
►
struck me as very weird i would assume
[TS]
01:09:20
◼
►
that the scare enclave if you found a
[TS]
01:09:21
◼
►
bug in that would be worth easily as
[TS]
01:09:23
◼
►
much as the as the the most the the
[TS]
01:09:28
◼
►
highest reward is easily worth 200 you
[TS]
01:09:30
◼
►
have to price them not just how valuable
[TS]
01:09:32
◼
►
it is to find the vulnerability but how
[TS]
01:09:34
◼
►
how difficult it translates to how many
[TS]
01:09:37
◼
►
vulnerabilities you think people will
[TS]
01:09:38
◼
►
find so it's kind of depressing like
[TS]
01:09:41
◼
►
what is it sandboxing vulnerabilities
[TS]
01:09:42
◼
►
only 25k sandbox tomorrow glories are
[TS]
01:09:45
◼
►
serious but I think Apple think that's
[TS]
01:09:46
◼
►
probably a lot of them and they're
[TS]
01:09:47
◼
►
probably not as hard to find as boot
[TS]
01:09:49
◼
►
from vulnerability so it's a balancing
[TS]
01:09:52
◼
►
act of like how do you price these
[TS]
01:09:53
◼
►
things you can't just price them and how
[TS]
01:09:55
◼
►
important they are
[TS]
01:09:56
◼
►
if you're kind of afraid that you have
[TS]
01:09:57
◼
►
like tons of sandboxing books because
[TS]
01:10:00
◼
►
you will you know its 200-day each and
[TS]
01:10:02
◼
►
you get 300 of them
[TS]
01:10:03
◼
►
that's our stand-up you even apple
[TS]
01:10:05
◼
►
doesn't like to just give away money but
[TS]
01:10:06
◼
►
the charity thing is a total Apple move
[TS]
01:10:08
◼
►
to kind of guilt you into not keeping
[TS]
01:10:09
◼
►
the money yourself by by spending even
[TS]
01:10:12
◼
►
more of their own money is this has been
[TS]
01:10:14
◼
►
I think we had something way way down
[TS]
01:10:16
◼
►
the showings someone can find and delete
[TS]
01:10:17
◼
►
later about you know the problem with
[TS]
01:10:19
◼
►
apple is that they don't have bug bounty
[TS]
01:10:21
◼
►
programs every other companies bug
[TS]
01:10:22
◼
►
bounty programs and so people find bugs
[TS]
01:10:25
◼
►
and apple stuff and it's more valuable
[TS]
01:10:26
◼
►
to the people find the bugs to like sell
[TS]
01:10:29
◼
►
it to jailbreak people or use it for
[TS]
01:10:30
◼
►
malware that is to go to apple because
[TS]
01:10:32
◼
►
from Apple you get nothing
[TS]
01:10:33
◼
►
you don't even get like thank you like
[TS]
01:10:35
◼
►
you just turn into a black hole they
[TS]
01:10:36
◼
►
don't fix it for a year and then you
[TS]
01:10:37
◼
►
fret about whether you feel really good
[TS]
01:10:40
◼
►
the White had people like I sent you
[TS]
01:10:42
◼
►
this out this bug apple for free it's
[TS]
01:10:44
◼
►
super serious i have a suspicion that
[TS]
01:10:46
◼
►
I'm not the only person in the world who
[TS]
01:10:47
◼
►
knows it I haven't told anybody but if I
[TS]
01:10:49
◼
►
know it probably means the bad guys know
[TS]
01:10:51
◼
►
it too and it's been six months since i
[TS]
01:10:53
◼
►
reported to you and I've heard nothing
[TS]
01:10:55
◼
►
if I don't hear from you soon I'm gonna
[TS]
01:10:57
◼
►
tell the world hey guys you all have a
[TS]
01:10:59
◼
►
phone it's normal to this exploit and
[TS]
01:11:00
◼
►
chances are good the bad guys already
[TS]
01:11:01
◼
►
know about it
[TS]
01:11:02
◼
►
and then I look at the cranky about that
[TS]
01:11:04
◼
►
Ryu disclosing and then the people like
[TS]
01:11:05
◼
►
well why don't you fix the damn bug and
[TS]
01:11:07
◼
►
people have vulnerable phones and anyway
[TS]
01:11:09
◼
►
the bug bounty program adjust the
[TS]
01:11:12
◼
►
incentives to to make things nicer they
[TS]
01:11:15
◼
►
have an incentive to give it to apple
[TS]
01:11:17
◼
►
apple has an incentive to do something
[TS]
01:11:18
◼
►
about it i suppose and they you know
[TS]
01:11:22
◼
►
it's it's more likely it makes it more
[TS]
01:11:24
◼
►
valuable than even the bad guys will say
[TS]
01:11:25
◼
►
I found this exploit how can i make the
[TS]
01:11:27
◼
►
most money from it's like you know what
[TS]
01:11:28
◼
►
I can make 200k right now guaranteed if
[TS]
01:11:32
◼
►
I do this and I just give it to apple so
[TS]
01:11:34
◼
►
i hope this works and by the way this
[TS]
01:11:35
◼
►
was announced at the black hat
[TS]
01:11:37
◼
►
conference which is big you know as the
[TS]
01:11:40
◼
►
name implies a hacker conference or
[TS]
01:11:42
◼
►
security vulnerabilities and stuff as
[TS]
01:11:44
◼
►
far as I'm aware apple has not had a
[TS]
01:11:46
◼
►
pee-pee made any formal presence or
[TS]
01:11:48
◼
►
particularly prominent former presidents
[TS]
01:11:50
◼
►
like their their relationship with the
[TS]
01:11:52
◼
►
community the security community has
[TS]
01:11:53
◼
►
been sort of standoffish you know as
[TS]
01:11:55
◼
►
evidence by not having a bug bounty
[TS]
01:11:57
◼
►
program and people being cranky about
[TS]
01:11:58
◼
►
sending example and not hearing anything
[TS]
01:12:00
◼
►
and this is just another day it's about
[TS]
01:12:02
◼
►
it it's about as friendly as they've
[TS]
01:12:03
◼
►
been to the developer community
[TS]
01:12:04
◼
►
well it's a little bit worse because
[TS]
01:12:06
◼
►
when you find a security vulnerability
[TS]
01:12:07
◼
►
apples kinda angry about it like they're
[TS]
01:12:09
◼
►
they're not particularly grateful and
[TS]
01:12:11
◼
►
security researchers like have done that
[TS]
01:12:13
◼
►
thing where they said i sent this to
[TS]
01:12:14
◼
►
apple ID responsible to the disclosure
[TS]
01:12:16
◼
►
but you haven't done anything so i'm
[TS]
01:12:17
◼
►
going to announce it to the world and
[TS]
01:12:18
◼
►
apples like don't announce it to the
[TS]
01:12:19
◼
►
world we hate you now it's like but i
[TS]
01:12:21
◼
►
found this bug and anyway it's a front
[TS]
01:12:23
◼
►
relationship but this is another tiny
[TS]
01:12:26
◼
►
step along the line of Tim Cook's more
[TS]
01:12:28
◼
►
open apple the Apple sins wasn't there
[TS]
01:12:31
◼
►
their head of security engineering to
[TS]
01:12:33
◼
►
blackhat to speak there to represent
[TS]
01:12:36
◼
►
apple and to say here we have this thing
[TS]
01:12:38
◼
►
that everyone else in the world has had
[TS]
01:12:39
◼
►
forever you know they're playing
[TS]
01:12:41
◼
►
catch-up but this is Apple being more
[TS]
01:12:43
◼
►
open and doing more of the things that
[TS]
01:12:44
◼
►
everyone said they should always do so
[TS]
01:12:46
◼
►
thumbs up
[TS]
01:12:47
◼
►
yeah this is this is only good things it
[TS]
01:12:50
◼
►
is kind of embarrassing that this wasn't
[TS]
01:12:52
◼
►
already in place given the rest of the
[TS]
01:12:54
◼
►
market however this is great progress
[TS]
01:12:56
◼
►
and better doing it
[TS]
01:12:57
◼
►
yep I I completely echo what you guys
[TS]
01:13:00
◼
►
said I'm i can't believe it's taken this
[TS]
01:13:03
◼
►
long but at least I got there
[TS]
01:13:04
◼
►
that's what matters one more thing on
[TS]
01:13:05
◼
►
this has some of the chatroom pointed
[TS]
01:13:07
◼
►
out and storming out like it's baby
[TS]
01:13:10
◼
►
this is not a programmer anybody finds
[TS]
01:13:12
◼
►
about reported to us it's an invite only
[TS]
01:13:15
◼
►
Graham where you find a bug if you are
[TS]
01:13:18
◼
►
among this class of people that apple
[TS]
01:13:19
◼
►
says you are we find you are trustworthy
[TS]
01:13:21
◼
►
and you have the skills so please send
[TS]
01:13:24
◼
►
us a bug but there's also things i think
[TS]
01:13:26
◼
►
this is from Gruber site said sources
[TS]
01:13:29
◼
►
that Apple mentioned if someone outside
[TS]
01:13:31
◼
►
the program discovers an exponent of one
[TS]
01:13:32
◼
►
of these classes they could be added to
[TS]
01:13:34
◼
►
the program so it doesn't really close
[TS]
01:13:36
◼
►
and I don't understand that make sense
[TS]
01:13:37
◼
►
like it's closed it's not it's like
[TS]
01:13:38
◼
►
what's close but if you find a
[TS]
01:13:40
◼
►
vulnerability will add you to the group
[TS]
01:13:42
◼
►
that's close so i guess if you can
[TS]
01:13:44
◼
►
demonstrate that you're a good guy
[TS]
01:13:47
◼
►
by giving them an important bugs will
[TS]
01:13:50
◼
►
put you into the program but then do you
[TS]
01:13:51
◼
►
not get paid for the bug to put u amp
[TS]
01:13:53
◼
►
apple apple the Apple and I guess I can
[TS]
01:13:57
◼
►
help you could just make it up and
[TS]
01:13:58
◼
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everybody but they don't but it's kinda
[TS]
01:14:01
◼
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open so anyway maybe next year we'll be
[TS]
01:14:04
◼
►
announcing that black hat the bug bounty
[TS]
01:14:06
◼
►
program is open to everybody just like
[TS]
01:14:08
◼
►
everyone else's bug bounty program but
[TS]
01:14:10
◼
►
they would keep 30-percent yeah right
[TS]
01:14:13
◼
►
what how we respond to this week by
[TS]
01:14:16
◼
►
linode go to linda.com / ATP for a
[TS]
01:14:20
◼
►
ten-dollar credit using promo code
[TS]
01:14:22
◼
►
accidental podcast 10 linode is a
[TS]
01:14:25
◼
►
webhost they have these linux VPS is and
[TS]
01:14:28
◼
►
i use them myself and i have used them
[TS]
01:14:30
◼
►
for a long time now with way before they
[TS]
01:14:33
◼
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were sponsored and they've been sponsor
[TS]
01:14:35
◼
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for like a few months I've used them for
[TS]
01:14:36
◼
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years and icons they say they are my
[TS]
01:14:39
◼
►
favorite web host have ever used that's
[TS]
01:14:41
◼
►
why i keep using them for everything all
[TS]
01:14:42
◼
►
over catches hosted their like my site
[TS]
01:14:44
◼
►
is hosted their you know maybe somebody
[TS]
01:14:47
◼
►
will be hosted there as well if ever get
[TS]
01:14:48
◼
►
around to it it's it's a great service
[TS]
01:14:50
◼
►
plans are just ten dollars a month for
[TS]
01:14:53
◼
►
your own private VPS you have root
[TS]
01:14:57
◼
►
you have full control you have so many
[TS]
01:15:00
◼
►
great options they have hourly billing
[TS]
01:15:02
◼
►
if you want and there's a monthly caps
[TS]
01:15:05
◼
►
you never liked paid more than what the
[TS]
01:15:06
◼
►
monthly rate would be they have amazing
[TS]
01:15:09
◼
►
add-on services they have backups load
[TS]
01:15:11
◼
►
balancers that they called node
[TS]
01:15:12
◼
►
balancers they have these long view
[TS]
01:15:14
◼
►
stats and you can get a server running
[TS]
01:15:17
◼
►
at load in under a minute it is so easy
[TS]
01:15:19
◼
►
and it's they have the best control
[TS]
01:15:21
◼
►
panel their use of anyone posting
[TS]
01:15:22
◼
►
believe me i use a lot of weapons
[TS]
01:15:24
◼
►
control panels and
[TS]
01:15:25
◼
►
most of them i would not say anything
[TS]
01:15:27
◼
►
nice about it all linode is actually a
[TS]
01:15:29
◼
►
pleasure to use it really is quite good
[TS]
01:15:31
◼
►
you can do so many things in these
[TS]
01:15:33
◼
►
things course you can run websites you
[TS]
01:15:35
◼
►
can run services you can also do things
[TS]
01:15:37
◼
►
like gonna get server if you if you're a
[TS]
01:15:38
◼
►
developer you want to run your own
[TS]
01:15:39
◼
►
source control servers have your control
[TS]
01:15:41
◼
►
over that you could do that to you can
[TS]
01:15:43
◼
►
run VMS you can run containers there's
[TS]
01:15:45
◼
►
so much you can do it linode it's having
[TS]
01:15:47
◼
►
your own server and it's great
[TS]
01:15:48
◼
►
the support is great if you that before
[TS]
01:15:50
◼
►
I really really enjoyed and they're not
[TS]
01:15:53
◼
►
paying me to say that they can't be me
[TS]
01:15:54
◼
►
to say that I'm saying anyway because
[TS]
01:15:55
◼
►
that's how much I enjoy it i'm so happy
[TS]
01:15:57
◼
►
to finally sponsor they now have in
[TS]
01:16:00
◼
►
credit their prices always been good but
[TS]
01:16:02
◼
►
it gets better like every every
[TS]
01:16:04
◼
►
Lightyear so they do hardware updates
[TS]
01:16:06
◼
►
and stuff and they just make their plans
[TS]
01:16:07
◼
►
better at for the same prices it's so
[TS]
01:16:09
◼
►
great so they now offer for ten dollars
[TS]
01:16:12
◼
►
a month a VPS with two gigs of ram you
[TS]
01:16:15
◼
►
can do a lot actually have six of those
[TS]
01:16:17
◼
►
doing on my feet crawling because for 10
[TS]
01:16:19
◼
►
bucks a month wait why not that i don't
[TS]
01:16:22
◼
►
have sex love it it's so great so great
[TS]
01:16:25
◼
►
go to linda.com that's al ino de cama
[TS]
01:16:28
◼
►
clinics you know
[TS]
01:16:29
◼
►
lynda.com / ATP and use promo code
[TS]
01:16:32
◼
►
accidental podcast ten for ten dollar
[TS]
01:16:34
◼
►
credit thanks a lot to learn for
[TS]
01:16:36
◼
►
sponsoring our show in a final note for
[TS]
01:16:41
◼
►
today's episode
[TS]
01:16:43
◼
►
speaking of things that are taking a
[TS]
01:16:45
◼
►
long time diversity dapple progress
[TS]
01:16:48
◼
►
it seems is being made i was looking at
[TS]
01:16:51
◼
►
these numbers yet when they were
[TS]
01:16:53
◼
►
released a day or two ago and it didn't
[TS]
01:16:55
◼
►
seem like things were too terribly Rosie
[TS]
01:17:00
◼
►
like a year-on-year and trying to find
[TS]
01:17:02
◼
►
which specifically number was but i
[TS]
01:17:05
◼
►
can't at the moment but supposed to say
[TS]
01:17:06
◼
►
apples released their annual semiannual
[TS]
01:17:09
◼
►
diversity page and diversity numbers and
[TS]
01:17:12
◼
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with one of the more impressive things
[TS]
01:17:15
◼
►
that I think we definitely need to
[TS]
01:17:16
◼
►
applaud is that they had claimed to have
[TS]
01:17:18
◼
►
one hundred percent pay equity across
[TS]
01:17:21
◼
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all of apple's so that any any job that
[TS]
01:17:24
◼
►
a woman would do that man would do those
[TS]
01:17:28
◼
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two people should make the exact same
[TS]
01:17:30
◼
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amount of money for doing that exactly
[TS]
01:17:31
◼
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job and of course that's everything is
[TS]
01:17:34
◼
►
open to interpretation so it's hard to
[TS]
01:17:36
◼
►
say whether or not that's really real
[TS]
01:17:38
◼
►
but that
[TS]
01:17:38
◼
►
but Apple is claiming an end is
[TS]
01:17:41
◼
►
asserting that that's the case so i mean
[TS]
01:17:45
◼
►
that's that's stupendous
[TS]
01:17:46
◼
►
oh they're here is the number that i
[TS]
01:17:48
◼
►
didn't like was data from last three
[TS]
01:17:50
◼
►
years most way down the page 2015
[TS]
01:17:53
◼
►
fifty-four percent of apples white 2016
[TS]
01:17:55
◼
►
fifty-six percent of apples white which
[TS]
01:17:58
◼
►
is not getting more diverse that's
[TS]
01:18:01
◼
►
getting less diverse so that's not good
[TS]
01:18:04
◼
►
but there I I'm nitpicking perhaps on
[TS]
01:18:08
◼
►
one particular data point but you know
[TS]
01:18:11
◼
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that's one percent less male-dominated
[TS]
01:18:14
◼
►
we went from sixty-nine percent to sixty
[TS]
01:18:16
◼
►
percent which is an improvement and one
[TS]
01:18:18
◼
►
thing that they've made very clear on
[TS]
01:18:21
◼
►
this site is that they're they're hiring
[TS]
01:18:24
◼
►
practices are changing so it says are
[TS]
01:18:26
◼
►
hiring trend over the past three years
[TS]
01:18:28
◼
►
we are steadily attracting more and more
[TS]
01:18:30
◼
►
under-represented talents global female
[TS]
01:18:32
◼
►
new hires in 2014's 31-percent 2016 is
[TS]
01:18:36
◼
►
thirty-seven percent and the u.s. what
[TS]
01:18:39
◼
►
is it you urm is under represented
[TS]
01:18:42
◼
►
something or other underrepresented
[TS]
01:18:44
◼
►
minorities
[TS]
01:18:45
◼
►
Thank You us urls new hires got um just
[TS]
01:18:49
◼
►
sounds so dismissive don't like that at
[TS]
01:18:51
◼
►
all but anyway uh 21% in 2014 24-percent
[TS]
01:18:55
◼
►
2015 twenty-seven percent in 2016 so
[TS]
01:18:57
◼
►
definite improvement in in new hires
[TS]
01:19:00
◼
►
which witch is which should be
[TS]
01:19:01
◼
►
celebrated so a little bit of good a
[TS]
01:19:03
◼
►
little bit of bad but the fact that they
[TS]
01:19:05
◼
►
they seem to be paying this much
[TS]
01:19:07
◼
►
attention to it i think is a hundred
[TS]
01:19:09
◼
►
percent good is a borderline amazon
[TS]
01:19:12
◼
►
charts down here though like everything
[TS]
01:19:13
◼
►
i have three three data points now so
[TS]
01:19:16
◼
►
like they had to and you can make a line
[TS]
01:19:18
◼
►
at it too but it's more impressive when
[TS]
01:19:19
◼
►
you have three and of course the
[TS]
01:19:21
◼
►
highlight here the lines with the slopes
[TS]
01:19:22
◼
►
that are going up into the right and you
[TS]
01:19:24
◼
►
know they are doing better with new
[TS]
01:19:25
◼
►
hires of underrepresented minorities are
[TS]
01:19:27
◼
►
doing better with with female hires
[TS]
01:19:29
◼
►
right so they show these things but
[TS]
01:19:31
◼
►
there's nothing along the y-axis there
[TS]
01:19:33
◼
►
is no I access they just show they
[TS]
01:19:35
◼
►
decide 21% is like a centimeter from the
[TS]
01:19:37
◼
►
bottom and twenty-seven percent like
[TS]
01:19:38
◼
►
three times higher 27 is nothing anyone
[TS]
01:19:41
◼
►
so it's not zero based no I mean yeah
[TS]
01:19:45
◼
►
anyway positive trends progress is slow
[TS]
01:19:49
◼
►
they're highlighting where they're doing
[TS]
01:19:50
◼
►
the best obviously and
[TS]
01:19:52
◼
►
new hires if you're going to the best
[TS]
01:19:53
◼
►
somewhere like that's you know it's you
[TS]
01:19:55
◼
►
know forward-looking try to try to fix
[TS]
01:19:58
◼
►
this going forward as much as possible
[TS]
01:19:59
◼
►
and the other numbers mean I don't know
[TS]
01:20:02
◼
►
any way that one of the most important
[TS]
01:20:04
◼
►
things is that Apple has a webpage at
[TS]
01:20:06
◼
►
apple.com / diversity and that they're
[TS]
01:20:08
◼
►
open and transparent with these things
[TS]
01:20:10
◼
►
but as always liked the attention
[TS]
01:20:13
◼
►
between oh good job at ball stop on the
[TS]
01:20:16
◼
►
back you really care about this let's
[TS]
01:20:17
◼
►
give you cookies for being caring and
[TS]
01:20:19
◼
►
having a webpage on the other hand it's
[TS]
01:20:21
◼
►
like but on the other hand these numbers
[TS]
01:20:23
◼
►
are awesome and so apples job is kind of
[TS]
01:20:27
◼
►
its kind of weird making this webpage
[TS]
01:20:28
◼
►
your job making web pages show that
[TS]
01:20:30
◼
►
Apple cares
[TS]
01:20:31
◼
►
the website is there right good show the
[TS]
01:20:34
◼
►
progress apples making but also be
[TS]
01:20:36
◼
►
honest and upfront as they have been in
[TS]
01:20:38
◼
►
the past about where your problems are
[TS]
01:20:39
◼
►
and I think that's maybe where this
[TS]
01:20:41
◼
►
falls down a little because their
[TS]
01:20:42
◼
►
original diversity of things like we
[TS]
01:20:44
◼
►
take a look at the diversity we are not
[TS]
01:20:45
◼
►
doing a good enough job like it was
[TS]
01:20:47
◼
►
totally unflinching saying like oh
[TS]
01:20:49
◼
►
there's good and bad know the first run
[TS]
01:20:51
◼
►
of this a four-year was like we are not
[TS]
01:20:53
◼
►
happy with this we are not doing a good
[TS]
01:20:56
◼
►
we are not meeting our own standards for
[TS]
01:20:58
◼
►
how this should be and the same pages
[TS]
01:21:00
◼
►
this page here is more about like hey
[TS]
01:21:02
◼
►
we're doing well and everything i'm sure
[TS]
01:21:04
◼
►
internally they still have their eyes on
[TS]
01:21:05
◼
►
the prize and like all right there's
[TS]
01:21:07
◼
►
still progress to be made but there is a
[TS]
01:21:10
◼
►
danger of falling into the trap where
[TS]
01:21:12
◼
►
every time you come out these numbers
[TS]
01:21:14
◼
►
that we just parrot back the the cherry
[TS]
01:21:17
◼
►
stats that are getting better and don't
[TS]
01:21:19
◼
►
realize like the overall picture still
[TS]
01:21:21
◼
►
pretty grim
[TS]
01:21:22
◼
►
so I don't like I don't want to slam
[TS]
01:21:24
◼
►
them for not making progress faster
[TS]
01:21:26
◼
►
because again like it takes a long time
[TS]
01:21:29
◼
►
to turn ship this big it's not like
[TS]
01:21:31
◼
►
you're going to fire all your employees
[TS]
01:21:32
◼
►
and start over again from scratch and
[TS]
01:21:34
◼
►
new hiring is the place where you can
[TS]
01:21:35
◼
►
fix things and they're doing better but
[TS]
01:21:37
◼
►
on the other hand there's a long road
[TS]
01:21:39
◼
►
ahead so i hope i hope this page still
[TS]
01:21:41
◼
►
here 15 years from now and i hope if you
[TS]
01:21:43
◼
►
need a 15-year graph with an actual
[TS]
01:21:45
◼
►
labeled y-axis it will still show
[TS]
01:21:47
◼
►
equally encouraging a zero-based y axis
[TS]
01:21:50
◼
►
which are equally encouraging trends
[TS]
01:21:53
◼
►
yeah it's it's tough because I I want to
[TS]
01:21:56
◼
►
celebrate this so bad so much but
[TS]
01:21:58
◼
►
there's there's a lot of room for
[TS]
01:22:01
◼
►
improvement
[TS]
01:22:02
◼
►
I mean 2016 Global Gender
[TS]
01:22:04
◼
►
in what they described his tech is
[TS]
01:22:06
◼
►
seventy-seven percent and fifty-six
[TS]
01:22:08
◼
►
percent of it is white like that's it's
[TS]
01:22:11
◼
►
a lot of room for improvement there but
[TS]
01:22:13
◼
►
I mean if you look at to be fair if you
[TS]
01:22:15
◼
►
look at my company there for android
[TS]
01:22:17
◼
►
developers for iOS developers and every
[TS]
01:22:21
◼
►
single one of us as a white male so I
[TS]
01:22:23
◼
►
mean I shouldn't really be throwing
[TS]
01:22:24
◼
►
stones on this myself but I i hope we
[TS]
01:22:27
◼
►
get better I'm time I would love to see
[TS]
01:22:29
◼
►
us get better and and hopefully is as we
[TS]
01:22:32
◼
►
open other offices we will get better
[TS]
01:22:34
◼
►
but it's alright i guess it's hard and
[TS]
01:22:38
◼
►
it shouldn't be but it is
[TS]
01:22:40
◼
►
thanks 143 sponsors this week hover
[TS]
01:22:43
◼
►
Harry's and linode and we will see you
[TS]
01:22:45
◼
►
next week
[TS]
01:22:47
◼
►
now the show is over they didn't even
[TS]
01:22:52
◼
►
mean to be in as it was accidental death
[TS]
01:22:56
◼
►
was accidental
[TS]
01:22:59
◼
►
John didn't
[TS]
01:23:01
◼
►
research Marco in kc would
[TS]
01:23:04
◼
►
because it was accidental was accidental
[TS]
01:23:09
◼
►
and you can find the show know today p
[TS]
01:23:13
◼
►
dot and if twitter follow them
[TS]
01:23:20
◼
►
s/he yl ISS so that's Casey list and a
[TS]
01:23:26
◼
►
co-pay rm20 Marco Arment are c.c recuse
[TS]
01:23:46
◼
►
alright so Marco you and I went through
[TS]
01:23:51
◼
►
a deeply painful episode last week when
[TS]
01:23:55
◼
►
we had to hear about tivo for entirely
[TS]
01:23:57
◼
►
too long and what i remind me again why
[TS]
01:23:59
◼
►
that was so painful
[TS]
01:24:00
◼
►
yes I just don't care it's really don't
[TS]
01:24:02
◼
►
care as pain it's painful to hear about
[TS]
01:24:04
◼
►
things you don't care about it's painful
[TS]
01:24:06
◼
►
no I'm just being silly it's not painful
[TS]
01:24:08
◼
►
i was I actually I thought it was gonna
[TS]
01:24:10
◼
►
be worse than it was i just own dad and
[TS]
01:24:12
◼
►
I I just pretended like I wasn't
[TS]
01:24:14
◼
►
hypercritical and I guess I just forgot
[TS]
01:24:17
◼
►
that i could talk for most of the time
[TS]
01:24:19
◼
►
and just pretend like this never
[TS]
01:24:20
◼
►
critical and and for that it was great
[TS]
01:24:22
◼
►
because it was basically a brief
[TS]
01:24:24
◼
►
interlude hypercritical that'sthat's
[TS]
01:24:26
◼
►
there right now I'm just giving you a
[TS]
01:24:28
◼
►
hard time John it was wasn't going to be
[TS]
01:24:30
◼
►
very feeling it
[TS]
01:24:31
◼
►
interlude of building analyzed because i
[TS]
01:24:33
◼
►
don't think you would ever talk about
[TS]
01:24:34
◼
►
the mp3 file format and build analyze
[TS]
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this is no i didn't know much about it
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back then but even if you did like this
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is very nitty gritty feeling
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yes to tell us what it is that we need
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to know and don't know about the mp3
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file format because I I genuinely am
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very interested
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this is basically kind of like this
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developer rathole i fell into last
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weekend I had I had some work time and
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rather than then do what I'm supposed to
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be doing this summer which is updating
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overcast to iOS 10 making a whole new
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watch app and making it today widget and
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also the garbage in today was
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procrastinating by working on forecasts
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my mp3 encoder and I i decided to let me
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just do whatever work is required to
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make it work with VR output so to back
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up a little bit the way that it just a
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high-level version of the mp3 file
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format so the way mp3's work at a very
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high level and please if you if you're a
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nerd about this stuff please forgive me
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about these details of getting anything
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wrong i'm trying to get very high level
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overview here the way lossy compression
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works is basically try to not store
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things that you probably won't notice if
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they're not stored and then for the
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things you do notice try to store them
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with less precision in mp3 there's
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they're one of the famous ways it does
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this is by omitting sounds that you
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probably won't hear and so obviously
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things are outside the range of human
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hearing that's the easy one
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they also do things like there's a
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principle called masking where if
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there's a very quiet sound and a very
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sound at the same time the very last
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time is going to be so overpowering the
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very quiet and is going to be drowned
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out so there's no reason to store the
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information about the very quiet sound
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because the very lightest and that's all
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you'll hear one way they they achieve
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the size savings just by omitting things
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that are just kinda drowned out or that
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you won't hear another way to do it is
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by reducing the precision of the things
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you do here and so there there are a few
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different tricks they can do for this
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because basically the the precision at
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which we perceive what we hear is not
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constant throughout the frequency range
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very low frequencies very high
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frequencies we tend not to have as much
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precision about perceiving those things
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and so they can store those less
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precisely and therefore using less data
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they can also do things like in a stereo
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recording where you know you might have
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very very similar sound coming out of
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left my channel just slight differences
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so there's there's a method called joint
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stereo we're basically this is the left
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channel and the right channel differs by
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this much and just all the difference
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01:27:00
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for the right channel we are also very
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bad at perceiving not only the details
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about very high pitch and very low pitch
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sounds but also where they're coming
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from and you might realize this like if
[TS]
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if you if you can hear a very
[TS]
01:27:12
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high-pitched challenge in your house i
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01:27:13
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get like back in the old days like you
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01:27:15
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hear the very high-pitched whine of a
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CRT TV and you like you can just walk
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into as you can hear like I can hear
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there's a TV on somewhere in the house
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but you might be able to pick out where
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exactly like what direction exactly was
[TS]
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coming from also similar reason why
[TS]
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subwoofers in home theater systems tend
[TS]
01:27:31
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to be one so before that you just put
[TS]
01:27:33
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somewhere and it kind of doesn't matter
[TS]
01:27:35
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because the very low frequencies again
[TS]
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you you're not nearly as good at
[TS]
01:27:38
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perceiving where they're coming from
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so they can do things there too they can
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save space there too with things like
[TS]
01:27:43
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all right well you know if we have to
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store this separated stereo image here
[TS]
01:27:48
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maybe we can just store the average of
[TS]
01:27:51
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the very high very low stuff in the
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middle and not have to worry about the
[TS]
01:27:54
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sides you know i have not did not have
[TS]
01:27:55
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the separation so the whole print the
[TS]
01:27:57
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whole principle the mp3 file format and
[TS]
01:27:59
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all loss are all lost the audio formats
[TS]
01:28:01
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is based on this idea of like figure out
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01:28:04
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what we couldn't either omit entirely
[TS]
01:28:06
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from storing and then figure out tricks
[TS]
01:28:09
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we can use to store it less precisely
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01:28:12
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obviously though
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01:28:13
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you lower the amount of space you're
[TS]
01:28:15
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going to spend as you lower the bitrate
[TS]
01:28:17
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how many bits per second you're going to
[TS]
01:28:18
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devote to storing this it may become you
[TS]
01:28:22
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start hearing artifact you start hearing
[TS]
01:28:23
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the quality loss you start hearing of
[TS]
01:28:25
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this is now this anymore folder that's
[TS]
01:28:27
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kinda store that's something weird or
[TS]
01:28:29
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that you know that symbol hit kind of
[TS]
01:28:31
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sounded weirdly telephonic like you know
[TS]
01:28:34
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you start hearing flaws i don't want to
[TS]
01:28:36
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get into too many of the details of what
[TS]
01:28:38
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the argument over whether you can hear
[TS]
01:28:39
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the difference or not generally most
[TS]
01:28:41
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tests show that about a hundred
[TS]
01:28:44
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ninety-two kilobits per second
[TS]
01:28:45
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you don't really hear the difference in
[TS]
01:28:47
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most things for most people that's
[TS]
01:28:49
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beside the point though so everyone your
[TS]
01:28:51
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encoding a podcast there's a few
[TS]
01:28:53
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different ways you can you can go about
[TS]
01:28:54
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like managing the bitrate how many bits
[TS]
01:28:57
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per second you are willing to spend on
[TS]
01:29:00
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the audio the most direct kind is
[TS]
01:29:03
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constant bit rate or CBR which basically
[TS]
01:29:06
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so mp3 files are divided into frames and
[TS]
01:29:08
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just it's just time slice every frame is
[TS]
01:29:10
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as a 1152 samples
[TS]
01:29:13
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whatever your sample rate is like at at
[TS]
01:29:15
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44 k that's like 26 milliseconds every
[TS]
01:29:18
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frame us you have a bit rate and you
[TS]
01:29:20
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very well in constant bitrate mode every
[TS]
01:29:23
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frame will get 96 kilobits or 64
[TS]
01:29:26
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kilobits 128 kilobits whatever and it's
[TS]
01:29:28
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a very simple way to do things and that
[TS]
01:29:30
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mostly works and podcasts are almost
[TS]
01:29:33
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always encoded that way I started to
[TS]
01:29:36
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wonder why exactly you know because we
[TS]
01:29:39
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also have these other methods they're
[TS]
01:29:42
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based on variable bit rate or vbr the
[TS]
01:29:45
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encoder has some idea about the
[TS]
01:29:47
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complexity of each frame each one of
[TS]
01:29:49
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those little 26 millisecond each one of
[TS]
01:29:51
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those little time slices the encoder can
[TS]
01:29:53
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decide this part of encoding right now
[TS]
01:29:56
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this little time slice is a pretty
[TS]
01:29:57
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complex there's a lot going on here so
[TS]
01:30:00
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to encode this with a certain degree of
[TS]
01:30:02
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perceived quality i need more bits and
[TS]
01:30:05
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then maybe like three seconds later
[TS]
01:30:07
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there's a quieter passage or a simpler
[TS]
01:30:10
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passage and you can say you know this
[TS]
01:30:12
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part I don't need this many bits i can
[TS]
01:30:14
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include a lower bitrate you know you can
[TS]
01:30:16
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►
have the encoder kind of decide on a
[TS]
01:30:18
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target perceived quality level and just
[TS]
01:30:20
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use as many bits as you need to achieve
[TS]
01:30:22
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that quality level and have it just very
[TS]
01:30:24
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constantly throughout the file for pie
[TS]
01:30:26
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cast this is an obvious choice right it
[TS]
01:30:29
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makes sense that for podcast that should
[TS]
01:30:31
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work really well because podcasts have a
[TS]
01:30:34
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lot of silence
[TS]
01:30:35
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this is I kind of my current living on
[TS]
01:30:36
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this tape has have a lot of silence and
[TS]
01:30:40
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voice is pretty easy and occasionally
[TS]
01:30:43
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you throw in like a music clip or music
[TS]
01:30:45
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bed running under things or theme song
[TS]
01:30:47
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►
or a clip from TV or something like so
[TS]
01:30:50
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you occasionally have more complex stuff
[TS]
01:30:53
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that could use more complexity and like
[TS]
01:30:55
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in our show we started out being a a 64
[TS]
01:30:59
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kilobit mono show for it for like the
[TS]
01:31:01
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first year too and centered okay it
[TS]
01:31:04
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didn't sound great centered ok
[TS]
01:31:06
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one of the things that's how the worst
[TS]
01:31:08
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was our themes on because 64k mono is
[TS]
01:31:11
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kind of terrible for music a while back
[TS]
01:31:13
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now maybe a year ago or something like
[TS]
01:31:16
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i switch to 96k stereo and it made the
[TS]
01:31:20
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theme song sound way better anytime you
[TS]
01:31:22
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►
insert a clip like from a Steve Jobs
[TS]
01:31:24
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hear anything made all those sound way
[TS]
01:31:25
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better and kind of musical clip or any
[TS]
01:31:27
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kind of inserts and away better and
[TS]
01:31:29
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voices sounded better too and even
[TS]
01:31:30
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though the entire rest of the of the
[TS]
01:31:34
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podcast is us talking and I don't do any
[TS]
01:31:37
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kind of stereo separation so just a mono
[TS]
01:31:39
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thing because of the way the joint
[TS]
01:31:41
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stereo encoding works we just get all 96
[TS]
01:31:44
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kilobits to our mono channel for the
[TS]
01:31:47
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entire rest of the file because it can
[TS]
01:31:49
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say all right well the the channels are
[TS]
01:31:51
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encoded as like you know the main
[TS]
01:31:52
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channel equals this and the difference
[TS]
01:31:54
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in the other channel is 0 basically so
[TS]
01:31:56
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you get all the bits to yourself and
[TS]
01:31:59
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then only when you have a stereo thing
[TS]
01:32:00
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inserted do you then split up the bits
[TS]
01:32:03
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as necessary between the channels so it
[TS]
01:32:05
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is really a great way to do it but what
[TS]
01:32:07
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would be even better would be a vbr
[TS]
01:32:09
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encoding all the silence between all the
[TS]
01:32:12
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words i'm speaking those would get like
[TS]
01:32:13
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the minimum frame size which i think is
[TS]
01:32:15
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there is 32 kilobytes per second so it's
[TS]
01:32:17
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like the minimum frame size for all
[TS]
01:32:19
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those sounds because it doesn't matter
[TS]
01:32:20
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you want to the difference and then we
[TS]
01:32:22
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throw in music clip or something that
[TS]
01:32:23
◼
►
could go all the way up to like 192 to
[TS]
01:32:26
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really get the music to be perfect
[TS]
01:32:27
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►
quality if you did that way it wouldn't
[TS]
01:32:30
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take very much more space in fact it
[TS]
01:32:32
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probably takes up less space and in my
[TS]
01:32:33
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tests it actually would take up about me
[TS]
01:32:36
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twenty-five percent less space than my
[TS]
01:32:38
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constant 96k
[TS]
01:32:39
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to have similar voice qualities we have
[TS]
01:32:42
◼
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now but then have the ability to put in
[TS]
01:32:44
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like that like our theme song at
[TS]
01:32:47
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►
effectively perfect quality so why don't
[TS]
01:32:49
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►
we do this so i spent the weekend adding
[TS]
01:32:52
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the capability forecast to say you know
[TS]
01:32:53
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what let me just give it the ability to
[TS]
01:32:55
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output vbr files because it wasn't that
[TS]
01:32:57
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►
much more work and I got to dive into
[TS]
01:32:58
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►
the format learn a bit more about it is
[TS]
01:33:00
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►
also for completeness there's something
[TS]
01:33:02
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called a br which is average bitrate and
[TS]
01:33:05
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►
the idea here is it is vbr but instead
[TS]
01:33:09
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of targeting a certain quality level it
[TS]
01:33:12
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►
just says try to keep the bitrate at
[TS]
01:33:14
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exactly this average over time so
[TS]
01:33:17
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►
basically if you have like a couple of
[TS]
01:33:20
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►
very brief frames where you can like you
[TS]
01:33:23
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►
know for this second of audio anymore
[TS]
01:33:26
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►
quality but for the other 30 seconds
[TS]
01:33:28
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►
around it you don't you know you can
[TS]
01:33:30
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►
have a little temporary jumps there but
[TS]
01:33:32
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ABR would not work for the case i'm
[TS]
01:33:34
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talking about which is if I say you know
[TS]
01:33:37
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average bitrate of our whole file needs
[TS]
01:33:39
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►
to be this
[TS]
01:33:40
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well the theme song is going to just
[TS]
01:33:41
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blow that because the theme song needs
[TS]
01:33:43
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like two minutes of really high-quality
[TS]
01:33:46
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so the average during that time is gonna
[TS]
01:33:47
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►
be way higher and so it you basically
[TS]
01:33:50
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►
doesn't work right like you could have a
[TS]
01:33:52
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►
few seconds of higher quality but not
[TS]
01:33:53
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►
minutes of higher quality so that
[TS]
01:33:55
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►
wouldn't work for for our needs so I i
[TS]
01:33:59
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really started trying to figure out like
[TS]
01:34:00
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►
how can i get a true vbr encoding in the
[TS]
01:34:05
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►
world of podcast because again PBR has
[TS]
01:34:06
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►
been around for almost 20 years this is
[TS]
01:34:08
◼
►
not a new thing and yet almost no
[TS]
01:34:10
◼
►
podcast vbr why off the top of your head
[TS]
01:34:14
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►
you guys think of why this might be
[TS]
01:34:15
◼
►
because podcast podcast sures don't
[TS]
01:34:20
◼
►
support it for some reason or another
[TS]
01:34:21
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►
they didn't at some point or what about
[TS]
01:34:24
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►
like the hardware actually the old
[TS]
01:34:26
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►
hardware the old ipod hardware good
[TS]
01:34:28
◼
►
question so honestly I think that I'm
[TS]
01:34:30
◼
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ipod came out and doesn't want I think
[TS]
01:34:32
◼
►
all the hardware support it like in the
[TS]
01:34:34
◼
►
very early days some hardware have
[TS]
01:34:36
◼
►
problems and maybe if you had like one
[TS]
01:34:38
◼
►
of the first like mp3 CD players or mp3
[TS]
01:34:40
◼
►
flash players like that i mean really if
[TS]
01:34:42
◼
►
you had some of the very first mp3
[TS]
01:34:44
◼
►
players or software or like car stereos
[TS]
01:34:47
◼
►
play mp3's Navy to be a problem there
[TS]
01:34:50
◼
►
but vbr compatibility has been solved so
[TS]
01:34:53
◼
►
long ago in all this stuff because
[TS]
01:34:56
◼
►
literally almost 20 years old was that
[TS]
01:34:58
◼
►
my music has always been vbr I've never
[TS]
01:35:00
◼
►
done CPR from the second i ever made an
[TS]
01:35:03
◼
►
mp3 i had the choice
[TS]
01:35:04
◼
►
vbr are constant bit rate and was like
[TS]
01:35:07
◼
►
why would i choose constant Phoebe are
[TS]
01:35:08
◼
►
always and as always played and
[TS]
01:35:09
◼
►
obviously i started listening to it on
[TS]
01:35:11
◼
►
actually did we had a yamaha mp3 player
[TS]
01:35:15
◼
►
for like running or whatever like the
[TS]
01:35:17
◼
►
size of a shuffle and that played vb are
[TS]
01:35:19
◼
►
so no I don't think it's hardware either
[TS]
01:35:21
◼
►
yet so what I what I found out the main
[TS]
01:35:25
◼
►
problem with vbr is streaming if you
[TS]
01:35:29
◼
►
want your streaming when you when you
[TS]
01:35:30
◼
►
when when a player plays back upstream
[TS]
01:35:32
◼
►
file if you need to jump ahead to a
[TS]
01:35:34
◼
►
timestamp and you haven't downloaded
[TS]
01:35:37
◼
►
that part of the file yet you don't have
[TS]
01:35:39
◼
►
that far the way this is usually done is
[TS]
01:35:42
◼
►
the player will download the first few
[TS]
01:35:45
◼
►
you know a hundred kilobytes maybe like
[TS]
01:35:47
◼
►
the basic little down the first part of
[TS]
01:35:49
◼
►
the file to get all the header
[TS]
01:35:50
◼
►
information and everything all the
[TS]
01:35:51
◼
►
metadata and then they will terminate
[TS]
01:35:53
◼
►
that connection and make a new
[TS]
01:35:55
◼
►
connection that jumps ahead using a
[TS]
01:35:57
◼
►
range request to begin playback like you
[TS]
01:36:00
◼
►
know 50 megabytes into the file so it
[TS]
01:36:03
◼
►
doesn't have to download all of you know
[TS]
01:36:05
◼
►
everything in the middle there to get
[TS]
01:36:07
◼
►
there so the problem is it needs to be
[TS]
01:36:09
◼
►
able to predict at what byte offset in
[TS]
01:36:12
◼
►
the file maps to the timestamp that it's
[TS]
01:36:15
◼
►
going to also used to how long the file
[TS]
01:36:17
◼
►
is you know duration is another is not
[TS]
01:36:19
◼
►
the challenge here and with with a
[TS]
01:36:22
◼
►
constant bit rate or ABR average bitrate
[TS]
01:36:24
◼
►
kind of kind of scheme you can do that
[TS]
01:36:27
◼
►
pretty effectively mp3 it once you have
[TS]
01:36:30
◼
►
like the like the byte stream i
[TS]
01:36:32
◼
►
mentioned in the past so once you have
[TS]
01:36:33
◼
►
the byte stream like you can jump ahead
[TS]
01:36:35
◼
►
to a certain point and then every mp3
[TS]
01:36:38
◼
►
frame every one of those 16 millisecond
[TS]
01:36:40
◼
►
time slices begins with a certain bite
[TS]
01:36:42
◼
►
pattern that's easy to seek to and and
[TS]
01:36:43
◼
►
locate you can jump into an official mp3
[TS]
01:36:45
◼
►
files from any point any bite and you
[TS]
01:36:48
◼
►
can just scan forward until you see 11
[TS]
01:36:50
◼
►
ones basically and you know an MC or
[TS]
01:36:52
◼
►
whatever it is you can scan for until
[TS]
01:36:54
◼
►
you see that and then that's your frame
[TS]
01:36:56
◼
►
header you can start playing from there
[TS]
01:36:57
◼
►
but you still have to know where you are
[TS]
01:36:59
◼
►
so if you jump ahead to bite position
[TS]
01:37:02
◼
►
you know
[TS]
01:37:03
◼
►
fifty megabytes expecting that to be
[TS]
01:37:05
◼
►
timestamp one hour and 20 minutes
[TS]
01:37:08
◼
►
there's nothing in the file in the byte
[TS]
01:37:10
◼
►
stream that says I am timestamp one hour
[TS]
01:37:13
◼
►
and 20 minutes at that point so you have
[TS]
01:37:15
◼
►
to already know the timestamp that you
[TS]
01:37:18
◼
►
are at you have to keep track yourself
[TS]
01:37:20
◼
►
as the decoder as the player and so in a
[TS]
01:37:22
◼
►
file where you know the constant bitrate
[TS]
01:37:24
◼
►
where it's kept the same you can just do
[TS]
01:37:26
◼
►
the math you can see all right well you
[TS]
01:37:28
◼
►
know I know the music data began at x 0
[TS]
01:37:30
◼
►
and you know the file is under megabytes
[TS]
01:37:32
◼
►
and you know the duration from the
[TS]
01:37:34
◼
►
header says it's an hour long so if you
[TS]
01:37:36
◼
►
jump to point fifty megabytes
[TS]
01:37:38
◼
►
that's right in the middle so that
[TS]
01:37:38
◼
►
should be 30 minutes done in constant
[TS]
01:37:41
◼
►
refile that's true you know probably
[TS]
01:37:43
◼
►
solve this problem
[TS]
01:37:44
◼
►
quicktime mm do you hate those container
[TS]
01:37:48
◼
►
formats in the NB NB mpeg-4 for a
[TS]
01:37:51
◼
►
container formats that spot far because
[TS]
01:37:53
◼
►
they're all complicated you have
[TS]
01:37:54
◼
►
multiple atoms and streams or whatever
[TS]
01:37:56
◼
►
but i'm pretty sure they sell this one
[TS]
01:37:58
◼
►
but anyway yeah quicktime has a number
[TS]
01:38:00
◼
►
of other problems actually pick anyways
[TS]
01:38:02
◼
►
well the fact that Apple is not
[TS]
01:38:04
◼
►
interested in any more being the most
[TS]
01:38:05
◼
►
primary whatever but that this this
[TS]
01:38:07
◼
►
exact problems like to be able to pick
[TS]
01:38:08
◼
►
different codecs to have them be
[TS]
01:38:10
◼
►
variable bitrate to be it but be able to
[TS]
01:38:11
◼
►
have time codes and other you know
[TS]
01:38:13
◼
►
multiple streams to tell you how I've
[TS]
01:38:16
◼
►
come to a point in the file where how
[TS]
01:38:18
◼
►
far am I in the file and what is the
[TS]
01:38:19
◼
►
subtitle I should be showing and what is
[TS]
01:38:21
◼
►
the yeah picked image that should be
[TS]
01:38:23
◼
►
displaying on top of the anyway yeah 11
[TS]
01:38:26
◼
►
of the fun challenges about the about
[TS]
01:38:28
◼
►
the wonderful QuickTime file format and
[TS]
01:38:30
◼
►
it's undocumented chapter spec is that
[TS]
01:38:32
◼
►
in mp3 chapters all the chapter info is
[TS]
01:38:35
◼
►
right up front the file so you can
[TS]
01:38:36
◼
►
relive the first couple hundred
[TS]
01:38:37
◼
►
kilobytes and have all the information
[TS]
01:38:39
◼
►
you need to show the entire table of
[TS]
01:38:40
◼
►
content and then you can jump the point
[TS]
01:38:41
◼
►
you need quicktime predates internet
[TS]
01:38:43
◼
►
streaming quicktime predates internet
[TS]
01:38:45
◼
►
yeah but quicktime chapters doesn't and
[TS]
01:38:47
◼
►
they still did it this way so quick to
[TS]
01:38:49
◼
►
pay the full time format important
[TS]
01:38:51
◼
►
information like the chapter titles are
[TS]
01:38:54
◼
►
spread throughout the entire file like
[TS]
01:38:57
◼
►
the title occurs in the file when the
[TS]
01:38:59
◼
►
music does like at like in the audio at
[TS]
01:39:01
◼
►
that point the titles interleaved there
[TS]
01:39:04
◼
►
so in order to display the table of
[TS]
01:39:06
◼
►
contents you have to have the entire
[TS]
01:39:08
◼
►
file basically so that's that's a bad
[TS]
01:39:10
◼
►
design for this prick is going to use
[TS]
01:39:12
◼
►
anyway the main problem with the mp3
[TS]
01:39:14
◼
►
format is you know with with seeking
[TS]
01:39:17
◼
►
and and duration estimates and ends and
[TS]
01:39:19
◼
►
streaming vbr files is that you need to
[TS]
01:39:24
◼
►
know like what white position in the
[TS]
01:39:27
◼
►
file maps to what time stamp and this
[TS]
01:39:30
◼
►
you know they figure this out early on
[TS]
01:39:31
◼
►
this is a problem from the start
[TS]
01:39:33
◼
►
people chatter staying with these two
[TS]
01:39:34
◼
►
have like maybe old software old
[TS]
01:39:36
◼
►
hardware that would display the wrong
[TS]
01:39:38
◼
►
duration on PBR files one of the ways
[TS]
01:39:41
◼
►
decoders would do this would be to just
[TS]
01:39:43
◼
►
read the first couple mp3 frames and
[TS]
01:39:46
◼
►
figure out like you know the average
[TS]
01:39:48
◼
►
bitrate of of those frames or even read
[TS]
01:39:49
◼
►
the very first one and then just look at
[TS]
01:39:52
◼
►
this look at the file size and say
[TS]
01:39:53
◼
►
alright well we're going to assume this
[TS]
01:39:55
◼
►
represents the average bitrate of the
[TS]
01:39:56
◼
►
file and extrapolate from the file size
[TS]
01:39:58
◼
►
how long this file is and that's dumb
[TS]
01:40:00
◼
►
and doesn't work so that's why that's
[TS]
01:40:02
◼
►
why those programs often display the
[TS]
01:40:03
◼
►
wrong durations there is also an ID
[TS]
01:40:06
◼
►
three tag value of the duration of the
[TS]
01:40:08
◼
►
file but not everything supports that
[TS]
01:40:10
◼
►
you know not every encoder embed that
[TS]
01:40:12
◼
►
and somebody might have edited that's
[TS]
01:40:14
◼
►
what might be wrong
[TS]
01:40:15
◼
►
early on they figured out a little
[TS]
01:40:17
◼
►
solutions problem and it's it's the do
[TS]
01:40:20
◼
►
you remember back when people argue mp3
[TS]
01:40:22
◼
►
encoders determine the encoder that was
[TS]
01:40:24
◼
►
a zing or exiting it's x-ing know anyway
[TS]
01:40:28
◼
►
they figure that early on then the
[TS]
01:40:30
◼
►
current hack to do this is in these mp3
[TS]
01:40:33
◼
►
frames which are like you know 300 bytes
[TS]
01:40:36
◼
►
long for this kind of file in these
[TS]
01:40:40
◼
►
frames the very very first audio frame
[TS]
01:40:43
◼
►
in the file is called an info frame in
[TS]
01:40:45
◼
►
for vbr files and they they basically
[TS]
01:40:48
◼
►
right all zeros of the audio data and
[TS]
01:40:50
◼
►
they have a bunch of free space and the
[TS]
01:40:52
◼
►
frame because they didn't use it all so
[TS]
01:40:54
◼
►
they they had the special format where
[TS]
01:40:57
◼
►
they embed really really tiny metadata
[TS]
01:40:59
◼
►
and one of the things they embed is a
[TS]
01:41:02
◼
►
100 bite seek table that literally just
[TS]
01:41:06
◼
►
Maps percentage points to the the
[TS]
01:41:10
◼
►
unsigned character values so that you
[TS]
01:41:12
◼
►
have 255 values their of like it Maps
[TS]
01:41:15
◼
►
the duration percentage to the bite
[TS]
01:41:17
◼
►
percentage of the file that's
[TS]
01:41:20
◼
►
fascinating yeah and then I'm sure
[TS]
01:41:23
◼
►
there'll be no rounding errors in that
[TS]
01:41:24
◼
►
with that long and files with thats also
[TS]
01:41:28
◼
►
incredibly precise right like for a song
[TS]
01:41:30
◼
►
if the song is more than a minute and a
[TS]
01:41:32
◼
►
half long you already don't have second
[TS]
01:41:35
◼
►
per second level precision you already
[TS]
01:41:37
◼
►
are like less than one second position
[TS]
01:41:38
◼
►
for a podcast that's like less than one
[TS]
01:41:41
◼
►
minute precision let's eat it so that is
[TS]
01:41:45
◼
►
terrible right i fed and that it turns
[TS]
01:41:48
◼
►
out that is for the most part what most
[TS]
01:41:53
◼
►
Apple playback interfaces you know most
[TS]
01:41:56
◼
►
of the API 80 players everything that is
[TS]
01:41:57
◼
►
what most these things will use and this
[TS]
01:41:59
◼
►
again this info frame with this jump
[TS]
01:42:02
◼
►
information has been around for a very
[TS]
01:42:03
◼
►
long time so that's what most however
[TS]
01:42:06
◼
►
you will use with CBR files to just be
[TS]
01:42:08
◼
►
able to tell you all right well this be
[TS]
01:42:10
◼
►
our song if you seek ahead to point X
[TS]
01:42:12
◼
►
and we don't have the whole file we know
[TS]
01:42:14
◼
►
we can jump to about this x position and
[TS]
01:42:16
◼
►
be approximately correct within a couple
[TS]
01:42:18
◼
►
of seconds for you know a three-minute
[TS]
01:42:20
◼
►
song doesn't really work for podcasts
[TS]
01:42:21
◼
►
right so the idea I had
[TS]
01:42:24
◼
►
I you know I'm making the encoder I make
[TS]
01:42:27
◼
►
the player
[TS]
01:42:28
◼
►
what if I just make i define a new ID
[TS]
01:42:31
◼
►
three tag that gives way more percent
[TS]
01:42:34
◼
►
you know I could do like you know second
[TS]
01:42:35
◼
►
level precision and just have it have it
[TS]
01:42:37
◼
►
be as long as it needs to be or
[TS]
01:42:38
◼
►
something like that you know whatever it
[TS]
01:42:40
◼
►
is like an icon with a scheme that is
[TS]
01:42:41
◼
►
the size wouldn't matter for a hundred
[TS]
01:42:43
◼
►
megabyte podcast file or whatever
[TS]
01:42:45
◼
►
because it could be like you know 15k
[TS]
01:42:47
◼
►
and have all the information we need so
[TS]
01:42:49
◼
►
I I figured I you know I was like I was
[TS]
01:42:51
◼
►
drafting this plan in my head like what
[TS]
01:42:53
◼
►
if I just do this and the main problem
[TS]
01:42:56
◼
►
with this is even if overcast supports
[TS]
01:43:00
◼
►
nobody else would support it because how
[TS]
01:43:03
◼
►
many people do you think are working on
[TS]
01:43:05
◼
►
the low-level mp3 decoding libraries at
[TS]
01:43:08
◼
►
Apple or Google this is ancient stuff
[TS]
01:43:10
◼
►
now it's like so many people tried to
[TS]
01:43:13
◼
►
modify and advance the jpeg format and
[TS]
01:43:16
◼
►
none of them ever take off because
[TS]
01:43:18
◼
►
nobody is still working on their jpg
[TS]
01:43:21
◼
►
decoders like they're there is no new
[TS]
01:43:23
◼
►
version of JPEG that's going to ever
[TS]
01:43:24
◼
►
matter because we have JP already and
[TS]
01:43:26
◼
►
thats everywhere and nobody wants to
[TS]
01:43:28
◼
►
talk to consider a solved problem mp3
[TS]
01:43:29
◼
►
the same way like there are other audio
[TS]
01:43:32
◼
►
formats and advancement and everything
[TS]
01:43:33
◼
►
and most of them have really gone
[TS]
01:43:35
◼
►
effectively nowhere with the exception
[TS]
01:43:37
◼
►
of AC because Apple use it everywhere
[TS]
01:43:39
◼
►
but for the most part like most
[TS]
01:43:41
◼
►
improvements have gone very very very
[TS]
01:43:43
◼
►
few places p
[TS]
01:43:44
◼
►
it was basically like nothing implements
[TS]
01:43:46
◼
►
them and no one cares right
[TS]
01:43:48
◼
►
so if you fed a PBR file to one of these
[TS]
01:43:51
◼
►
non overcast players and they ignore
[TS]
01:43:53
◼
►
your ID three day because they have no
[TS]
01:43:54
◼
►
idea what it means i would what would
[TS]
01:43:57
◼
►
they do for duration and skipping around
[TS]
01:44:01
◼
►
like who they were just read that little
[TS]
01:44:02
◼
►
zing thing if it was present and that's
[TS]
01:44:05
◼
►
it like how I don't understand how they
[TS]
01:44:06
◼
►
can even use that thing that was like it
[TS]
01:44:08
◼
►
i jumped his offset does it just display
[TS]
01:44:09
◼
►
the exact number of seconds that should
[TS]
01:44:11
◼
►
be according to its math with some
[TS]
01:44:13
◼
►
rounding yes and then just be like
[TS]
01:44:14
◼
►
that's not the real offset but oh well
[TS]
01:44:16
◼
►
that's the best we can tell you if where
[TS]
01:44:19
◼
►
you know if you're streaming that
[TS]
01:44:20
◼
►
literally is what happens like if you if
[TS]
01:44:22
◼
►
you have the whole file the the file you
[TS]
01:44:25
◼
►
can ski you can just scan forward and
[TS]
01:44:27
◼
►
scanning forward is incredibly fast
[TS]
01:44:29
◼
►
because it you're dealing with very
[TS]
01:44:32
◼
►
small data ranges here and the like in
[TS]
01:44:35
◼
►
order to to find and read an mp3 header
[TS]
01:44:38
◼
►
is incredibly simple like bit shifting
[TS]
01:44:40
◼
►
it's very very simple stuff because this
[TS]
01:44:42
◼
►
is an old format designed for like
[TS]
01:44:43
◼
►
really slow computers so if you have the
[TS]
01:44:46
◼
►
whole file you can seek back and forth
[TS]
01:44:48
◼
►
just by reading all the frames and you
[TS]
01:44:49
◼
►
know and keeping track yourself and you
[TS]
01:44:51
◼
►
can have perfect accuracy there it's
[TS]
01:44:53
◼
►
only an issue with streaming and only an
[TS]
01:44:55
◼
►
issue if you are and streaming if you're
[TS]
01:44:57
◼
►
playing from the beginning it isn't a
[TS]
01:44:59
◼
►
problem but it is a problem if you're
[TS]
01:45:00
◼
►
trying to jump ahead to a timestamp
[TS]
01:45:02
◼
►
where you have not downloaded the the
[TS]
01:45:04
◼
►
intermediate part of the file between
[TS]
01:45:05
◼
►
the beginning and that timestamp that is
[TS]
01:45:08
◼
►
the only place is a problem the obvious
[TS]
01:45:10
◼
►
terrible problem solution that springs
[TS]
01:45:11
◼
►
to mind for me is all right fine then
[TS]
01:45:13
◼
►
overcast just uh makes a different
[TS]
01:45:16
◼
►
requests to the server and if it has a
[TS]
01:45:18
◼
►
vbr version with the special thing it
[TS]
01:45:20
◼
►
serves it and if it doesn't you know I
[TS]
01:45:21
◼
►
mean like my smarts and it's terrible i
[TS]
01:45:25
◼
►
know but it would totally work was like
[TS]
01:45:26
◼
►
everyone else will get the normal
[TS]
01:45:27
◼
►
constant bitrate one and then now you
[TS]
01:45:29
◼
►
have to make two versions of ATP one
[TS]
01:45:31
◼
►
special 141 overcast savvy version that
[TS]
01:45:34
◼
►
would be vr better quality and baba but
[TS]
01:45:37
◼
►
everyone else will get the other version
[TS]
01:45:38
◼
►
and that's terrible solution because you
[TS]
01:45:40
◼
►
haven't changed what anyone else does
[TS]
01:45:41
◼
►
but you have made your player slightly
[TS]
01:45:42
◼
►
better but now you have to cut
[TS]
01:45:43
◼
►
everything twice and if anybody else
[TS]
01:45:45
◼
►
wanted to do that which I assume you
[TS]
01:45:47
◼
►
want other people to do it 2day pissed
[TS]
01:45:48
◼
►
at you because now you have to cut
[TS]
01:45:49
◼
►
everything twice since dump
[TS]
01:45:50
◼
►
yeah and there's there's also another
[TS]
01:45:52
◼
►
problem that for example we have to
[TS]
01:45:54
◼
►
leave Squarespace because here's the
[TS]
01:45:55
◼
►
thing that podcast has been around for
[TS]
01:45:58
◼
►
long that there's all these like
[TS]
01:45:59
◼
►
wordpress plugins and CMS is like
[TS]
01:46:01
◼
►
Squarespace that have podcast support
[TS]
01:46:03
◼
►
but i don't think any of them have the
[TS]
01:46:06
◼
►
ability to different to say to have like
[TS]
01:46:09
◼
►
oh you know it my feet actually every
[TS]
01:46:11
◼
►
entry is now gonna have to enclosure tag
[TS]
01:46:12
◼
►
if you just do a stupid can you do a
[TS]
01:46:15
◼
►
convention over configuration dot
[TS]
01:46:16
◼
►
mp3.com marcos weird version
[TS]
01:46:19
◼
►
oh god that's even worse like the RSS
[TS]
01:46:21
◼
►
feed would just say that mp3 but
[TS]
01:46:22
◼
►
overcast would know actually make a
[TS]
01:46:24
◼
►
quick request for that mp3 that markers
[TS]
01:46:26
◼
►
we were in first if you can afford then
[TS]
01:46:28
◼
►
make a request with yes I'm telling you
[TS]
01:46:30
◼
►
this is a terrible like this is the the
[TS]
01:46:32
◼
►
obvious terrible solution that comes to
[TS]
01:46:33
◼
►
mind immediately that you should
[TS]
01:46:35
◼
►
probably ever do but like people have
[TS]
01:46:38
◼
►
done worse things like the other one is
[TS]
01:46:39
◼
►
the hombre some extent thing i'll get it
[TS]
01:46:41
◼
►
at e3 spec socializing something like
[TS]
01:46:43
◼
►
that so everything happens and you can
[TS]
01:46:44
◼
►
make it to facto standard i'm just not
[TS]
01:46:46
◼
►
sure you have the market share to pull
[TS]
01:46:47
◼
►
it off at this point
[TS]
01:46:48
◼
►
yeah and the other problem is like you
[TS]
01:46:51
◼
►
know if if I actually made just the
[TS]
01:46:53
◼
►
regular file vbr the one of the biggest
[TS]
01:46:55
◼
►
problems here is my time stamp share
[TS]
01:46:58
◼
►
links because when you open up a
[TS]
01:47:01
◼
►
timestamp share link in that overcast
[TS]
01:47:03
◼
►
generates for you share this podcast at
[TS]
01:47:05
◼
►
this point in time it's using the html5
[TS]
01:47:08
◼
►
audio tag and that's just apples decoder
[TS]
01:47:11
◼
►
like that's just going to load up to use
[TS]
01:47:12
◼
►
a particular and I tested this and with
[TS]
01:47:14
◼
►
me BR files and you know it just it just
[TS]
01:47:16
◼
►
off like it doesn't it doesn't work
[TS]
01:47:19
◼
►
correctly it does not seek correctly
[TS]
01:47:20
◼
►
position the share link would have to
[TS]
01:47:22
◼
►
use the dot mp3 instead of that mp3 by
[TS]
01:47:25
◼
►
marcos better person
[TS]
01:47:26
◼
►
yeah i mean basically the only way this
[TS]
01:47:28
◼
►
works is that the market weird version
[TS]
01:47:30
◼
►
but all that that this the truly sad
[TS]
01:47:33
◼
►
part about all this is like after doing
[TS]
01:47:35
◼
►
all this research after figuring out
[TS]
01:47:36
◼
►
this this crazy info frame and the rest
[TS]
01:47:39
◼
►
of the PBR file format now i have like
[TS]
01:47:41
◼
►
this awesome parallel vbr encoder that I
[TS]
01:47:43
◼
►
basically can't use and that be because
[TS]
01:47:46
◼
►
even if I did the craziness required to
[TS]
01:47:48
◼
►
make this work with overcast ATP would
[TS]
01:47:51
◼
►
probably only podcast that ever did it
[TS]
01:47:53
◼
►
because most podcasts producers simply
[TS]
01:47:56
◼
►
don't care what audio quality very much
[TS]
01:47:58
◼
►
to them they encoded at like 64k and
[TS]
01:48:00
◼
►
that's good enough and maybe they're
[TS]
01:48:02
◼
►
paying per gigabyte and so they can
[TS]
01:48:03
◼
►
maybe they can't afford larger files
[TS]
01:48:05
◼
►
funny thing there though is like even if
[TS]
01:48:07
◼
►
you were doing 64k mono I've done
[TS]
01:48:09
◼
►
testing that to be already saving my
[TS]
01:48:10
◼
►
twenty-five thirty percent
[TS]
01:48:11
◼
►
for most shows but most people are not
[TS]
01:48:14
◼
►
interested in causing a possible
[TS]
01:48:16
◼
►
headache with certain players in
[TS]
01:48:18
◼
►
exchange for a 30-percent file savings
[TS]
01:48:21
◼
►
we gotta do it maybe it'll be like
[TS]
01:48:22
◼
►
handcrafted artisanal podcast we're like
[TS]
01:48:24
◼
►
yeah only you want to do it and five
[TS]
01:48:26
◼
►
other people in Brooklyn would do it was
[TS]
01:48:28
◼
►
like oh I everyone knows you have to
[TS]
01:48:29
◼
►
call it twice one dot mp3 for the peons
[TS]
01:48:32
◼
►
and then one down mp3 DeMarcos we're
[TS]
01:48:34
◼
►
very much by the way is bad branding if
[TS]
01:48:36
◼
►
you come up with a clever name for you
[TS]
01:48:37
◼
►
that I've done be three will be like
[TS]
01:48:38
◼
►
MDOT MP z which is probably already
[TS]
01:48:40
◼
►
taken or some other night mp3 got
[TS]
01:48:43
◼
►
something else like you could brand this
[TS]
01:48:45
◼
►
in a way that it's like yeah nobody does
[TS]
01:48:47
◼
►
this but the people who really care
[TS]
01:48:48
◼
►
about it you really care about locally
[TS]
01:48:50
◼
►
sourced handmade you know fairtrade
[TS]
01:48:53
◼
►
podcast they encode everything twice and
[TS]
01:48:57
◼
►
and and the one good player that cares
[TS]
01:48:59
◼
►
about it always makes a request for the
[TS]
01:49:02
◼
►
dot MPEG file first into the forest and
[TS]
01:49:04
◼
►
request that I mp3 but if it doesn't it
[TS]
01:49:07
◼
►
plays that MPC and it's better
[TS]
01:49:09
◼
►
yeah so basically i'm running this trend
[TS]
01:49:11
◼
►
expedition i achieved a lot i made
[TS]
01:49:14
◼
►
forecast a lot better by making it right
[TS]
01:49:16
◼
►
that in folk that crazy info frame and
[TS]
01:49:18
◼
►
and understand format a lot better and
[TS]
01:49:20
◼
►
be able to DVR forever needs to but the
[TS]
01:49:22
◼
►
moral of the story is I ran into a whole
[TS]
01:49:25
◼
►
bunch of barriers that basically nobody
[TS]
01:49:27
◼
►
will ever care as much as i do to fix
[TS]
01:49:29
◼
►
and that make it pretty much impossible
[TS]
01:49:31
◼
►
to really use for podcast in a
[TS]
01:49:33
◼
►
responsible way
[TS]
01:49:34
◼
►
oh here's the other angle on it like
[TS]
01:49:37
◼
►
remember one microsoft had secret api's
[TS]
01:49:39
◼
►
that only they could use to make their
[TS]
01:49:40
◼
►
apps faster and everything and people
[TS]
01:49:42
◼
►
were all angry about it
[TS]
01:49:43
◼
►
so this will you could do this frame
[TS]
01:49:44
◼
►
this as like this is a secret overcast
[TS]
01:49:46
◼
►
API but only a TPU knows everyone is
[TS]
01:49:48
◼
►
always obsessed with the idea that ATP
[TS]
01:49:50
◼
►
is like a preferential treatment in your
[TS]
01:49:52
◼
►
podcast app or whatever but like that
[TS]
01:49:54
◼
►
only ATP has access to it and you do it
[TS]
01:49:56
◼
►
and then when someone comes using well
[TS]
01:49:58
◼
►
actually it's not a secret API here's a
[TS]
01:50:00
◼
►
webpage it's been up for a year telling
[TS]
01:50:01
◼
►
you if you want to do this that make it
[TS]
01:50:03
◼
►
out mp3 file you can do it though and
[TS]
01:50:04
◼
►
then suddenly it's on them to be like if
[TS]
01:50:07
◼
►
they come back at all that's annoying
[TS]
01:50:09
◼
►
it's like well you wanted the secret API
[TS]
01:50:11
◼
►
you're wondering why it's overcast that
[TS]
01:50:12
◼
►
was ATP sounds so good and the file size
[TS]
01:50:15
◼
►
is so small and the other podcast don't
[TS]
01:50:17
◼
►
and that's the city you know so you got
[TS]
01:50:19
◼
►
you to make them come to you with the
[TS]
01:50:21
◼
►
anger about like ATP is using a secret
[TS]
01:50:23
◼
►
API and then you could say nope
[TS]
01:50:25
◼
►
not secret it was just so onerous that
[TS]
01:50:27
◼
►
we didn't think anyone else could do it
[TS]
01:50:28
◼
►
but the webpage has been there forever
[TS]
01:50:29
◼
►
and then they're like what can they say
[TS]
01:50:31
◼
►
they like oh well I guess we can do it
[TS]
01:50:33
◼
►
but it seems kind of annoying and so you
[TS]
01:50:35
◼
►
know anyway I stolen thank you good
[TS]
01:50:37
◼
►
option except in Brooklyn but that's
[TS]
01:50:39
◼
►
something right
[TS]
01:50:40
◼
►
yeah but they want to even they wouldn't
[TS]
01:50:41
◼
►
even want it because like the headphones
[TS]
01:50:44
◼
►
and stuff that look really cool that
[TS]
01:50:46
◼
►
they look cool to be in brooklyn aren't
[TS]
01:50:48
◼
►
actually good enough like the heat with
[TS]
01:50:50
◼
►
me and and and the sad part is about all
[TS]
01:50:53
◼
►
the main reason I be doing all this is
[TS]
01:50:55
◼
►
to make our theme song time better like
[TS]
01:50:56
◼
►
our speech we've already reached the
[TS]
01:50:57
◼
►
point where r speaks is being
[TS]
01:50:59
◼
►
represented in a way that is pretty much
[TS]
01:51:01
◼
►
what I'm puttin out from logic like it
[TS]
01:51:03
◼
►
you really can't tell the difference
[TS]
01:51:04
◼
►
between the wave and the mp3 for our
[TS]
01:51:06
◼
►
speech you can only tell for the theme
[TS]
01:51:08
◼
►
spot can do multiple enclosures so the
[TS]
01:51:12
◼
►
player will play the you know basically
[TS]
01:51:15
◼
►
have three mp3's have the for the show
[TS]
01:51:18
◼
►
the song and the after-show well it it
[TS]
01:51:21
◼
►
has to be one file for podcast clients
[TS]
01:51:23
◼
►
you could you potentially just have like
[TS]
01:51:25
◼
►
basically like three constant bitrate
[TS]
01:51:28
◼
►
sections of the file but then any seeks
[TS]
01:51:31
◼
►
during streaming to the after-show would
[TS]
01:51:33
◼
►
have the wrong time stamps
[TS]
01:51:34
◼
►
yeah and and when they're wrong they're
[TS]
01:51:35
◼
►
wrong by a lot like I like in my tests
[TS]
01:51:38
◼
►
like of privacy of your file it's off by
[TS]
01:51:40
◼
►
like a minute and a half like it's a
[TS]
01:51:42
◼
►
pretty big difference and has the wrong
[TS]
01:51:44
◼
►
time stamp and then yeah it's a it's a
[TS]
01:51:46
◼
►
mess when it happens so quickly back
[TS]
01:51:48
◼
►
just a little bit so you had said if you
[TS]
01:51:51
◼
►
created your own version of this table
[TS]
01:51:54
◼
►
you had stuff in in an ID three tag
[TS]
01:51:56
◼
►
hypothetically yes it most likely be too
[TS]
01:51:58
◼
►
big to fit in a frame and I wouldn't
[TS]
01:52:00
◼
►
want to run the risk of of a player
[TS]
01:52:03
◼
►
trying to play the frame as audio and
[TS]
01:52:05
◼
►
weird things coming out of speakers and
[TS]
01:52:07
◼
►
so again like it would mean it's no big
[TS]
01:52:09
◼
►
deal 72 NTID 383 has a max size of 256
[TS]
01:52:13
◼
►
megabytes so if there's a lot you can
[TS]
01:52:14
◼
►
shove in there so the hypothetical
[TS]
01:52:18
◼
►
scenario then would be you have marcos
[TS]
01:52:21
◼
►
custom jump table in a 93 tag but you
[TS]
01:52:25
◼
►
would still presumably populate the
[TS]
01:52:27
◼
►
really crummy existing jump table that's
[TS]
01:52:30
◼
►
in that that frame correct yeah so the
[TS]
01:52:33
◼
►
and that would work with no server-side
[TS]
01:52:35
◼
►
changes that they would just work
[TS]
01:52:37
◼
►
if an overcast and it would fall back in
[TS]
01:52:40
◼
►
integrated gracefully another clients
[TS]
01:52:42
◼
►
but the problem you have with that is
[TS]
01:52:44
◼
►
that the the overcast jump to this
[TS]
01:52:47
◼
►
moment feature which hand on heart no
[TS]
01:52:50
◼
►
sarcasm intended i think might be the
[TS]
01:52:52
◼
►
most impressive feature of overcast even
[TS]
01:52:54
◼
►
more so than smart speed is that it
[TS]
01:52:57
◼
►
would break that feature and that's why
[TS]
01:52:59
◼
►
you don't want to do it
[TS]
01:53:00
◼
►
basically yeah because I i really do
[TS]
01:53:02
◼
►
think that my share links are very
[TS]
01:53:05
◼
►
important for podcasting tiger and you
[TS]
01:53:07
◼
►
know not a lot of people use them but
[TS]
01:53:10
◼
►
they do get used and and the usage is
[TS]
01:53:12
◼
►
going up over time that to me is very
[TS]
01:53:14
◼
►
important and I want to keep promoting
[TS]
01:53:16
◼
►
that I want to keep making them better
[TS]
01:53:18
◼
►
I have a lot of crazy ideas for how to
[TS]
01:53:19
◼
►
make them better most of most of these
[TS]
01:53:21
◼
►
ideas are terrible and whatever happened
[TS]
01:53:23
◼
►
or will able to I will tempt them
[TS]
01:53:25
◼
►
realize their terrible and then cancel
[TS]
01:53:26
◼
►
it before actual release them but some
[TS]
01:53:28
◼
►
of these ideas will actually work and
[TS]
01:53:30
◼
►
we'll be good
[TS]
01:53:30
◼
►
I don't know which one yet but that's
[TS]
01:53:32
◼
►
that that's good because I really do
[TS]
01:53:36
◼
►
care a lot about those times and this is
[TS]
01:53:37
◼
►
like this is one of the reasons why i
[TS]
01:53:38
◼
►
really get annoyed with some of the big
[TS]
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publishers using dynamic ad insertion
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platforms because when they do dynamic
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ad insertion which basically gives you
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new ads on every download so if you
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don't like a really old episode of like
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a storytelling show and you get like a
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brand new admits like how this company
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didn't even exist when this episode and
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2013 whatever that's what was happening
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is like literally every downloader
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serving you and the idea there is to
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better monetize their back catalogues
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because they're advertised paid back in
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2013 they're getting paid anymore so
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only let's put a new as we can charge
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people again fun one of the problems
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with these platforms one of the many
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problems with platforms is that they
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don't always have a daughter the same
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length as the original ads so basically
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timestamps are not persistent between
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downloads because he liked the ads are
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inserting in the show are very in length
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on every download so it totally breaks
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time timestamp share links with drive me
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crazy but I'm trying to make sharing
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01:54:37
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better and you're throwing it away
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everyone complains like podcast don't
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share we need more sharing for podcast
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and the big pockets producers make
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sharing more difficult
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well if you really want to solve that
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problem you know the
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quicktime /template consortium solution
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that problem is that you need to have a
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more comprehensive map of the content
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that also incorporates the maps of the
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ad so when they change the ads they
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01:54:59
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change the map and so you can do
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it's like source maps for JavaScript
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when you magnify it right now look you
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little chapter you you could just you
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could store the chapter idea an offset
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in within the chapter ID rather what
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that means the sharing links can't just
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containing offset that percent
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containment offset and like a version to
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01:55:13
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say in this version of follows this
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offset and has to say oh well I haven't
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01:55:16
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started to add since then and I can
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01:55:18
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translate your offset exactly like
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01:55:19
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source Maps JavaScript this this offset
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01:55:21
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in this file is actually this offset in
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this other file
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yeah no don't do that though but because
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the thing like any any advancement you
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make in podcasting it you you basically
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01:55:31
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like you have to assume that if it
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involves anybody anybody if it involves
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01:55:36
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many producers changing their workflow
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in any way or changing their especially
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changing their CMS anyway it's never
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gonna happen
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no I'm gonna do it yeah you need to have
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one giant proprietary platform that can
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dictate because the only thing that they
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01:55:50
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there what matter and whatever they do
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is what everyone has to follow and
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that's how it would work but we don't
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have that and that's a good thing so
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01:55:55
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you're stuck in the technological
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backwater that is the mp3 format enjoy
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honestly I i really enjoyed I really do
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enjoy the format the format is very
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01:56:03
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refreshing Lee simple and
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01:56:06
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straightforward it just has like this
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wart of this stupid hundred bite
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01:56:11
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precision offset think three BR files
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01:56:14
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that and again when you went there
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01:56:16
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download it's not a problem it's only a
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01:56:17
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problem when they're streaming and
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01:56:18
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you're jumping ahead that's award an
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01:56:20
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award though because the original the
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01:56:22
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original words they don't have his
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01:56:23
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information in the secondary Ward is
[TS]
01:56:25
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we've tried to jam this information and
[TS]
01:56:27
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using tiny little bites and we can only
[TS]
01:56:28
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have a hundred we can only do
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01:56:30
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percentages
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yeah well the bigger problem though is
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