Connected

00:00:00 ◼   ► [Music]

00:00:06 ◼   ► From Relay FM, this is Connected, episode 184. Today's show is brought to you by Linode,

00:00:12 ◼   ► Squarespace and Pingdom. My name is Myke Hurley and I am joined by Federico Vichicchi. Ciao Federico.

00:00:18 ◼   ► Hi Myke, I see you're gone with the old school intro.

00:00:21 ◼   ► It's all I know buddy, it's all I know, it's what I know.

00:00:25 ◼   ► Steven got really excited about WWDC being announced. So he's already in San Jose. That's right. He's already there

00:00:31 ◼   ► He's lining up outside of the game. He's setting up. He's getting the tent ready

00:00:35 ◼   ► He's gonna see you know, he figured he doesn't know if he's gonna be in the lottery yet

00:00:41 ◼   ► But just in case he wants to be first in line

00:00:43 ◼   ► So he can wave at Tim Cook

00:00:46 ◼   ► So you can see so you can see all the new bits early all the bits. So from next week

00:00:54 ◼   ► Stephen will be recording live from the keynote line as he will be all the way up until the first week of June

00:01:01 ◼   ► But this week he he didn't have all of his equipment ready in time. So maybe he'll call in by the end of the episode. Who knows?

00:01:09 ◼   ► Probably not because I'm editing this week, which means we won't have any disembodied Stephen heads popping in

00:01:16 ◼   ► So I just want to break that to you right now

00:01:19 ◼   ► I know how many people love that but I won't be doing that

00:01:23 ◼   ► Because I'm not Steven and also as I mentioned he's busy

00:01:26 ◼   ► It's getting set up outside of the machinery convention center

00:01:31 ◼   ► Of course, we are gonna talk about WWDC including a really really huge amazing massive awesome announcement

00:01:37 ◼   ► That we have to make a little bit later on in the show

00:01:40 ◼   ► But we do not issue traditions around here. So we must address some follow-up

00:01:45 ◼   ► Our follow-up is thank you

00:01:48 ◼   ► A follow-up is slightly different this week as it always is when Steven's gone in that

00:01:51 ◼   ► one item is a brand new news story, one is about nothing we've ever actually spoken before,

00:01:58 ◼   ► and then the other part of follow-up is just in follow-up because part of the headline

00:02:03 ◼   ► is called follow-up.

00:02:04 ◼   ► This is not follow-up.

00:02:05 ◼   ► No, really.

00:02:07 ◼   ► It's just because it says follow-up, so I figured it should go in the follow-up section.

00:02:11 ◼   ► So follow-up item, which is not really follow-up number one, is that there has been another

00:02:15 ◼   ► a rumour about the potential of another cheap laptop in Apple's line.

00:02:23 ◼   ► So if you remember last week when we were talking about what might come in an event,

00:02:27 ◼   ► there was a rumour from KGI about being a cheaper MacBook Air this year.

00:02:32 ◼   ► Well, now Digitimes is reporting a brand new entry level 13" Retina MacBook which will

00:02:39 ◼   ► be unveiled in June with a lower cost than the current 12" MacBook.

00:02:44 ◼   ► It's probably going to be $999 and reported to enter production in May.

00:02:50 ◼   ► So what it looks like is they're going to take the current 12 inch, make it bigger and

00:02:57 ◼   ► make it cheaper but it will have the same retina display, a 2560 by 1600 panel.

00:03:03 ◼   ► Now all of this to me Federico says this is the replacement for the MacBook Air.

00:03:09 ◼   ► Yeah, yeah.

00:03:10 ◼   ► Right?

00:03:11 ◼   ► I feel like the KGI rumor and this rumor are the same rumor.

00:03:17 ◼   ► And that this cheaper MacBook Air is actually a cheaper Retina MacBook.

00:03:23 ◼   ► It seems to me like the details either about the name or the screen sizes are

00:03:28 ◼   ► incorrect. And this is in fact the same computer and the same strategy would be

00:03:33 ◼   ► that it's the MacBook, but it's slightly bigger and it replaces the MacBook Air

00:03:38 ◼   ► while also being, you know, it gets a price cut,

00:03:42 ◼   ► it doesn't... otherwise to reconcile all of these different rumors,

00:03:48 ◼   ► they don't just make any sense to me. This is much much simpler.

00:03:52 ◼   ► Take the MacBook, make it slightly bigger like the 13-inch MacBook Air,

00:03:57 ◼   ► but it's got a red display and it now costs $1000

00:04:01 ◼   ► and it's the new Air as it should be because it's also seen in light.

00:04:05 ◼   ► If that happens, what happens to the current 12-inch MacBook?

00:04:08 ◼   ► It goes away?

00:04:10 ◼   ► You think so? So like they get rid of the 12-inch MacBook, they don't have a MacBook Air anymore,

00:04:16 ◼   ► and they just have a MacBook line that starts at $999 for 13-inch and then that's that.

00:04:21 ◼   ► Well I guess you could keep the old one around and also give it a price cut,

00:04:26 ◼   ► but at the point you have a 12-inch computer and a 13-inch one,

00:04:31 ◼   ► and also the old MacBook Air line, like some of these computers have to go eventually.

00:04:38 ◼   ► So why not now?

00:04:39 ◼   ► Otherwise the solution of keeping them all around seems to just add confusion to the entire lineup.

00:04:46 ◼   ► So I think either the... I mean I would guess that the Air goes away

00:04:51 ◼   ► and the MacBook is the replacement, even if it doesn't get a name change.

00:04:56 ◼   ► Like why does it need to be called MacBook Air?

00:05:00 ◼   ► Because at that point, I think you argued about this on

00:05:04 ◼   ► "Excellent discussion on upgrade"

00:05:06 ◼   ► that the MacBook Air is largely there just to fit the price point.

00:05:11 ◼   ► Because many institutions, like schools for example,

00:05:13 ◼   ► they want that kind of computer with that kind of price.

00:05:17 ◼   ► But it's also confusing if you keep everything around.

00:05:21 ◼   ► So if you keep the cheaper MacBook Air

00:05:24 ◼   ► and the cheaper 12-inch MacBook

00:05:26 ◼   ► and the new but also cheap 13-inch MacBook. It adds the confusion to the

00:05:33 ◼   ► consumer choice that I'm not sure Apple wants. Yeah I think that my ideal

00:05:39 ◼   ► situation would be that all that remains is the MacBook line and that maybe

00:05:44 ◼   ► there's two configurations, maybe there's two different sizes. You know I could

00:05:48 ◼   ► imagine them doing a 12-inch and a 13-inch but just doing a 13-inch would be

00:05:53 ◼   ► fine and then that's it. It's just called the MacBook. That's it. Um,

00:05:57 ◼   ► and then they charge nine 99 to starting price.

00:05:59 ◼   ► It's got all of the current specs that the 12 inch has and then you can get a

00:06:03 ◼   ► more expensive one for 1300 that has a better processor, more RAM,

00:06:06 ◼   ► and more SSD in it.

00:06:07 ◼   ► I think that this makes way more sense than last week's rumor of reducing the

00:06:12 ◼   ► price on the current MacBook Air whilst also still selling a more expensive 12

00:06:16 ◼   ► inch MacBook and also continuing to like breathe life into a non retina Mac in

00:06:22 ◼   ► 2018. That maybe makes a little bit more sense to me. And also, considering how little information

00:06:30 ◼   ► actually came from KGI, that makes sense to me. But the story got blown up because it

00:06:36 ◼   ► was interesting. But all KGI said was "cheaper MacBook Air". That was all they said. They

00:06:42 ◼   ► said nothing else. So it could be that this is what it is. Because $999 I think is cheaper

00:06:49 ◼   ► in the current MacBook Air that you can buy. So it would make sense to me that you could hear

00:06:56 ◼   ► one thing and kind of get a little bit confused with something else, right? Like I can see how

00:07:00 ◼   ► you'd end up. Well, okay, so the MacBook Air right now starts at $999. So, you know, I mean,

00:07:05 ◼   ► who knows? But I wouldn't be surprised if this is what we ended up being. Or if you think of it as

00:07:12 ◼   ► like, I don't know, can you get the 13 inches? $999? Can you only buy that? What do you get now?

00:07:19 ◼   ► Yeah, they only get a 13 inch.

00:07:20 ◼   ► OK, so I don't know, but it makes way more sense to me that the wires got

00:07:24 ◼   ► crossed a little bit, depending on who the sources are.

00:07:27 ◼   ► Or it could be that the Digitimes thing is wrong completely.

00:07:30 ◼   ► We'll find out soon.

00:07:31 ◼   ► I mean, I guess

00:07:33 ◼   ► I guess if I remember correctly, right, the KGI rumor

00:07:37 ◼   ► suggested this might happen soon.

00:07:39 ◼   ► And the Digitimes rumor is June, like probably at WWDC.

00:07:45 ◼   ► So who knows? We'll see.

00:07:46 ◼   ► I'm intrigued to see how this one is.

00:07:48 ◼   ► I'm shaking out though.

00:07:49 ◼   ► Reuters is reporting via a release from Apple that Apple Music has passed 38 million paid

00:07:56 ◼   ► subscribers.

00:07:57 ◼   ► This is up 2 million more since February.

00:08:01 ◼   ► Just as a comparison, Spotify had 71 million premium subscribers at the end of 2017.

00:08:07 ◼   ► So you kind of assume that they're around the similar level if not increased.

00:08:13 ◼   ► This does put Apple at number two.

00:08:15 ◼   ► else is so much smaller all of the Apple players you know kind of Google and

00:08:21 ◼   ► Amazon etc yeah but obviously Apple have a long way to go if they want to catch

00:08:27 ◼   ► up with Spotify yeah they still have a long way to go they're growing more

00:08:32 ◼   ► quickly than Spotify I think it's obvious I saw a chart a couple of days

00:08:36 ◼   ► ago showing the growth path of Spotify and Apple music and the Apple music one

00:08:41 ◼   ► is way like it's a steep curve so they're growing more quickly but they're

00:08:46 ◼   ► still behind like Spotify has nearly double the paying subscribers and that's

00:08:51 ◼   ► a big number. And I think they have double that free subscribers as well.

00:08:55 ◼   ► Yeah so that's a big advantage of Spotify that you can try for free and

00:09:00 ◼   ► somehow I guess they make at least some money with the advertisements I'm not

00:09:05 ◼   ► sure if it's enough to keep them around you know 20 years from now 30 years from

00:09:09 ◼   ► now, whereas Apple can just basically bankroll this entire service because they can.

00:09:15 ◼   ► But I think it's important.

00:09:16 ◼   ► I saw someone making this argument a few weeks ago.

00:09:19 ◼   ► I think it's important to have a company like Spotify that's based outside of Silicon Valley,

00:09:25 ◼   ► that comes from Europe and that it's entirely about music.

00:09:28 ◼   ► I think it's important to have this kind of player and I'm sort of glad that Spotify is

00:09:33 ◼   ► the leader because it keeps everybody else on their toes.

00:09:36 ◼   ► think it's important whereas you know all these other companies Apple and

00:09:39 ◼   ► Google and to an extent Amazon they just make the music streaming service because

00:09:44 ◼   ► it's a feature whereas Spotify it is entirely what they make it's the only

00:09:49 ◼   ► thing they do that's their thing yeah it's just photo sharing all over again

00:09:54 ◼   ► we spoke we've mentioned that before on the show right like companies that were

00:09:58 ◼   ► just doing photo sharing couldn't exist in the long term and if anything it's

00:10:04 ◼   ► Storage was their problem. The music streaming services, they have the whims of the record labels, which I think are even more volatile

00:10:11 ◼   ► Which is a whole different thing in those contracts. I'm keen to see how Spotify continue into the future

00:10:16 ◼   ► The numbers that they're at right now are impressive, but I don't know if that is a

00:10:23 ◼   ► Money-making endeavor going long into the future as you say, especially when companies like Apple and Google and Amazon

00:10:31 ◼   ► they offer this as part of their overall business and they can use other parts of their business to

00:10:37 ◼   ► undercut and to subsidize the cost of doing a service like this and paying for deals. I do have a question for you though

00:10:44 ◼   ► Where is this growth coming from for Apple? Like that's what I'm

00:10:49 ◼   ► Really trying to wrap my head around. Why is it growing at such a fast rate?

00:10:54 ◼   ► Well, I think based on conversations I had with my friends

00:10:59 ◼   ► which are always fascinating because they allow me to sort of get a different point of view.

00:11:04 ◼   ► The strength of the built-in advertisement essentially in the music app on iOS

00:11:12 ◼   ► and the fact that the credit card is already on file is a big incentive, I think, to push these people to

00:11:18 ◼   ► all these new users to subscribe because it's so easy and it's built-in and it's...

00:11:25 ◼   ► I think there's also an association that people make between Beats and Apple Music with the headphones and the music service that I think it's helping.

00:11:34 ◼   ► But I'm surprised by the fact that a lot of my friends, they keep mentioning Siri as a feature that when they're driving they can ask Siri to play music, which I was not expecting.

00:11:46 ◼   ► But I think mostly it's about the fact that it's the music app, it's in the system, and

00:11:53 ◼   ► it works with iTunes, which a lot of my friends still use to upload their own albums and songs.

00:12:02 ◼   ► And the fact that the credit card is the same as the iCrowd account, basically as the iTunes

00:12:07 ◼   ► store account, and so everything is built in and is easy enough to sign up for and forget

00:12:12 ◼   ► about it, essentially.

00:12:13 ◼   ► That makes sense.

00:12:15 ◼   ► In our last piece of follow up, this is the piece that has no bearing on anything previously

00:12:19 ◼   ► discussed is the Amazon Echo follow up mode.

00:12:23 ◼   ► This is a new feature that the Amazon Echo has got in the past week or so.

00:12:28 ◼   ► For some reason, I'll never understand, this is a US only feature right now.

00:12:32 ◼   ► This has happened with basically every feature that Amazon have added to the Echo.

00:12:38 ◼   ► It goes to the US and then rolls out to other territories later on.

00:12:42 ◼   ► It doesn't make any sense to me why this is the case.

00:12:44 ◼   ► considering it's the same company that makes all this stuff, but hey, I had to wait for

00:12:48 ◼   ► months for named timers.

00:12:51 ◼   ► I think obviously it's a John Siracusa copyright problem.

00:12:54 ◼   ► They only got the licensing deal in the US for the follow-up term.

00:12:59 ◼   ► That makes a lot of sense.

00:13:01 ◼   ► But the feature is really cool, so I'm looking forward to getting it.

00:13:03 ◼   ► What it will do is you can now enable this option, you turn it on in the settings, for

00:13:08 ◼   ► your Echo devices to continue listening for five seconds after a command has been executed.

00:13:13 ◼   ► If you say, "Hey, turn on the lights."

00:13:17 ◼   ► It will listen for another five seconds.

00:13:19 ◼   ► You could then, for example, say, "and set a timer for 10 minutes."

00:13:23 ◼   ► This will allow you to chain commands together.

00:13:26 ◼   ► I think this is really cool because this is a nice little addition.

00:13:31 ◼   ► There are times when I would want to do this, especially cooking is the often used one,

00:13:36 ◼   ► but sometimes when I'm setting multiple timers, I'm setting them at the same time.

00:13:40 ◼   ► able to do two different things at once is a great little workaround. I mean it would be nicer if I

00:13:45 ◼   ► could ask both of these things at the same time, but until they gain the feature possibility to

00:13:51 ◼   ► do that I'm cool with executing one command after another in a chain. Yeah I think it's a good

00:13:57 ◼   ► workaround. I think it makes sense. It's obviously not what the future of these things will look like.

00:14:05 ◼   ► I think eventually we'll have assistants with the ability to discern different sentences within the same activation command.

00:14:13 ◼   ► That's obviously the way it's going to go, that if I ask you to turn on the lights and then I ask you to also set a timer,

00:14:19 ◼   ► I don't mean to turn on a light named pasta timer, because that's what happens right now.

00:14:24 ◼   ► All the names and all the terms get mixed up in a single command.

00:14:29 ◼   ► So eventually an assistant should be smart enough to interpret these two commands as two sentences and therefore two actions.

00:14:36 ◼   ► But right now, I think it's a very clever workaround and I wouldn't mind to see this kind of

00:14:42 ◼   ► option in Siri going forward unless, you know, Apple is working on real multi-command support.

00:14:50 ◼   ► But I would be surprised considering all the other things they need to fix first.

00:14:54 ◼   ► But right now this is a... should get the job done, I suppose.

00:14:58 ◼   ► Alright, today's show is brought to you in part by our friends at Linode. Linode offer

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00:16:33 ◼   ► So yesterday March 13th out of nowhere WWDC was announced.

00:16:39 ◼   ► So WWDC 2018 will be back in San Jose from June 4th to June 8th.

00:16:47 ◼   ► As we expected last year, this is a permanent move, or at least a permanent move for the

00:16:52 ◼   ► time being, but this is where we are June 4th to 8th 2018.

00:16:58 ◼   ► We're both going to be there, of course, but more importantly than that, we have a pretty

00:17:03 ◼   ► awesome announcement.

00:17:05 ◼   ► We're going to be doing a live show at WWDC in conjunction with AUGTCONF and the folk

00:17:13 ◼   ► at the Accidental Tech Podcast. We are putting on the first ever WWDC Podcast Festival. It's

00:17:19 ◼   ► going to be two days of podcasts in the evenings. ATP is going to be on Monday, June 4th and

00:17:25 ◼   ► we are going to be doing a Relay FM live show on June 6th in conjunction with AltConf. There

00:17:31 ◼   ► are tickets available now. I'll put a bunch of links in the show notes so you'll be able

00:17:35 ◼   ► to go and get your tickets. We've got tickets on sale right now. They are $5 and all of

00:17:42 ◼   ► the money for the tickets is going to be going towards helping all comp so all

00:17:47 ◼   ► the money is going to all comp to help support what they're doing they do a

00:17:50 ◼   ► great a great service for people attending WWDC they're a great option to

00:17:56 ◼   ► go to even if you don't get yourself a pass they've got loads of really really

00:18:00 ◼   ► awesome and amazing stuff and you can even attend for free there are options

00:18:04 ◼   ► to pay but you can attend all comp for free which is just kind of awesome

00:18:08 ◼   ► they're really great with that sort of stuff so we're gonna be doing a live

00:18:11 ◼   ► show is going to be broken up into some fun segments like what we did in 2016 when we

00:18:17 ◼   ► did RelayCon San Francisco. So the show will feature the three of us, so me, Steven and

00:18:24 ◼   ► Federico in the first section and then Steven is working on some programming for the other

00:18:31 ◼   ► sections so he's working on that, I'm very excited. There's going to be some mashups

00:18:34 ◼   ► and some crossovers over Relay FM shows. We're really excited about it. I have no idea how

00:18:41 ◼   ► long the tickets are going to be on sale for. I would just say this is a significantly larger

00:18:47 ◼   ► show than we've ever done before. There are 900 tickets available, which is bonkers. It's

00:18:55 ◼   ► like three to four times larger than any live show we've ever done. But I will say if our

00:19:04 ◼   ► waiting lists every other year have proven anything is that there would be that amount

00:19:11 ◼   ► of people that would want to get a ticket.

00:19:13 ◼   ► If you are interested, there will be links in the show notes for you to go and pick up

00:19:17 ◼   ► tickets of your own.

00:19:20 ◼   ► But of course you can just go to auteconf.com and you can get a ticket to our live show.

00:19:25 ◼   ► If you're going to be in town, please grab a ticket.

00:19:29 ◼   ► If you've got any questions you can reach out to us on Twitter.

00:19:32 ◼   ► All of the information should be available in our show notes.

00:19:37 ◼   ► We're really excited.

00:19:38 ◼   ► Anyway, let's talk about WWDC, shall we?

00:19:41 ◼   ► So San Jose, we're very happy about that, right?

00:19:44 ◼   ► I mean, last year felt fantastic.

00:19:48 ◼   ► It was a great environment.

00:19:50 ◼   ► It was way nicer than any other year that I've been to.

00:19:55 ◼   ► I really, really enjoyed it.

00:19:56 ◼   ► I had a great time.

00:19:58 ◼   ► So I'm expecting that it will continue to be that and may even be even better than last

00:20:04 ◼   ► year would be my hope.

00:20:06 ◼   ► Yeah, I think so, especially because Apple had the time to work out all the issues with

00:20:10 ◼   ► the new location last year. I mean, the entire organization was already quite smooth and,

00:20:15 ◼   ► you know, they partnered with other events throughout town during the week. I think it

00:20:21 ◼   ► was really great. I had a great time and the city was lovely and the weather was fantastic,

00:20:27 ◼   ► of course, because of California. And I think it will be even better this time because now

00:20:31 ◼   ► now we know what we are doing.

00:20:33 ◼   ► We are more used to the place.

00:20:35 ◼   ► We know where we're going and we know where to get good

00:20:39 ◼   ► coffee. So I think that's really important.

00:20:42 ◼   ► And I think the, you know, the,

00:20:44 ◼   ► the inside of the convention center,

00:20:46 ◼   ► I think it was probably nicer than Moscone.

00:20:50 ◼   ► From my personal experience, I think it was just nicer.

00:20:53 ◼   ► Even the outside being able to be outside.

00:20:56 ◼   ► There was like, like you could sit at a table or just,

00:20:59 ◼   ► you know, on the ground there were like an entire garden type situation.

00:21:04 ◼   ► I think it was really, really lovely.

00:21:06 ◼   ► So I'm happy that it's again in San Jose because I had a great time and a great

00:21:11 ◼   ► decision to not be in San Francisco.

00:21:12 ◼   ► Yeah.

00:21:14 ◼   ► I hope that the vibe continues of like feeling like the town gets taken over.

00:21:19 ◼   ► Um, I'll note that like hotels and stuff seem to have been booked up way quicker.

00:21:24 ◼   ► Um, like the hotel that we stayed at last year, same hotel we're staying at this

00:21:28 ◼   ► year there are no rooms available. We actually booked rooms on a whim like three months ago.

00:21:36 ◼   ► Just kind of guessed some dates and started putting some deposits down on rooms and yeah

00:21:41 ◼   ► we ended up we were okay. Which is great. I'm very pleased about that. But all about

00:21:47 ◼   ► the branding for WWDC this year. I love that is they've got dot grid paper. Dot grid is

00:21:53 ◼   ► my favorite type of paper.

00:21:55 ◼   ► Okay so it's entirely about paper because I've seen all these tweets that like dot grid

00:21:59 ◼   ► is the best, dot grid is all that.

00:22:02 ◼   ► Okay it's paper.

00:22:03 ◼   ► Okay.

00:22:04 ◼   ► Yeah like a dot grid is great because it's not, it doesn't like box you in as much as

00:22:08 ◼   ► a regular grid would, you know?

00:22:10 ◼   ► So yeah this is a dot grid.

00:22:12 ◼   ► I mean what I think what they're showing here is building blocks.

00:22:16 ◼   ► I'm not really looking into it very much.

00:22:18 ◼   ► I see people, I don't know if they're joking, I'm not saying like oh they're bringing depth

00:22:22 ◼   ► back to the design.

00:22:24 ◼   ► I don't know if it means anything other than just like, this is just building blocks of

00:22:29 ◼   ► design, right?

00:22:30 ◼   ► Like this is kind of, you would sketch out your app on paper, that kind of thing.

00:22:34 ◼   ► And I think it looks really nice.

00:22:36 ◼   ► I like the aesthetic that they're going for.

00:22:39 ◼   ► It's kind of cool.

00:22:40 ◼   ► Some people on Twitter would have you believe that you have no right to like this type of

00:22:49 ◼   ► 3D style because Apple has no right to go back to depth and shadows because of the crimes

00:22:57 ◼   ► they committed with iOS 7.

00:22:59 ◼   ► It's a nice graphic.

00:23:00 ◼   ► It's a nice web page.

00:23:01 ◼   ► I think it's a lovely look, you know, this 3D combination of various interface elements

00:23:07 ◼   ► and programming signs.

00:23:09 ◼   ► I think it looks fantastic.

00:23:10 ◼   ► I wouldn't read too much into, you know, Apple is bringing back 3D and shadows and perspective.

00:23:17 ◼   ► I don't think it's that.

00:23:18 ◼   ► I think it's just a graphic designer needed to put up a visual identity for WWDC, and

00:23:24 ◼   ► this is what they were going for.

00:23:28 ◼   ► Some folks like to see the conspiracy everywhere.

00:23:31 ◼   ► Sometimes it's just a couple of designers making cool graphics.

00:23:35 ◼   ► Just from a visual design perspective, I'm interested to see how this translates.

00:23:40 ◼   ► What you get here, the branding of the website, is the branding of the conference.

00:23:44 ◼   ► branding is carried through to banners and posters and little elements that go

00:23:50 ◼   ► throughout the conference and all white, everything in white, I'm interested to

00:23:55 ◼   ► see how that translates to other materials. It's because we the

00:23:59 ◼   ► people bring the color, it's what we do. You know, Johnny got his hands all over

00:24:03 ◼   ► it and just like all white, all white only. Or that, but my message is more inspiring, I'm positive.

00:24:09 ◼   ► I like to go with that.

00:24:11 ◼   ► It is. But I'm interested to see how it will translate.

00:24:14 ◼   ► I like the visual design aspect, right?

00:24:18 ◼   ► I think that's fun. I always love walking around the town and seeing

00:24:22 ◼   ► the banners up and stuff like that. So I'm keen to see how that translates.

00:24:26 ◼   ► Maybe you're all going to get some nice dot grid notebooks when you're standing in line so you can take all your important notes

00:24:31 ◼   ► for the conference.

00:24:33 ◼   ► Or maybe they give you little objects

00:24:36 ◼   ► shaped like these interface elements and somehow they are AR toys that you

00:24:43 ◼   ► point your iPhone camera at and they transform into little figurines and

00:24:47 ◼   ► characters, you know? Sort of like Nintendo bundled like those AR cards

00:24:53 ◼   ► with the Nintendo DS. You remember those?

00:24:56 ◼   ► You could like look at the card and fall into the table.

00:24:59 ◼   ► Yeah, maybe it's something like that.

00:25:03 ◼   ► So I felt like this announcement came out of the blue a little bit.

00:25:09 ◼   ► Obviously, I was starting to believe we're getting closer, right, because

00:25:14 ◼   ► I don't think I expected we would find out as early as we did, because it was a

00:25:19 ◼   ► couple of weeks prior to this, a year ago.

00:25:23 ◼   ► It was early March that we found out, and that was because they up and moved the

00:25:27 ◼   ► conference. I was expecting we'd maybe find out maybe late March, early April, but

00:25:33 ◼   ► We're kind of finding this out in mid-March.

00:25:35 ◼   ► It kind of came out of nowhere, I think, but in a good way.

00:25:38 ◼   ► I mean, I think it's way better to find out earlier

00:25:41 ◼   ► rather than later.

00:25:42 ◼   ► I think that's just a good thing

00:25:43 ◼   ► so you can get all of preparations in mind,

00:25:46 ◼   ► especially as people who are trying to arrange things

00:25:50 ◼   ► to do around.

00:25:52 ◼   ► But I like that it gives more people more time

00:25:54 ◼   ► to make more plans.

00:25:55 ◼   ► I always think that's a good thing.

00:25:58 ◼   ► - Yeah, I think it's always good

00:26:00 ◼   ► to have an announcement early

00:26:02 ◼   ► because flights are expensive and hotels also.

00:26:06 ◼   ► I had a little story that I wanted to tell you.

00:26:10 ◼   ► So I called my mom yesterday

00:26:12 ◼   ► because usually she drives me together

00:26:16 ◼   ► with Sylvia to the airport.

00:26:17 ◼   ► And so I was like, oh, by the way,

00:26:19 ◼   ► Apple announced the dates of the conference dates.

00:26:23 ◼   ► I'm gonna leave in the first week of June.

00:26:25 ◼   ► And her first reaction was like,

00:26:26 ◼   ► oh, they're doing another one?

00:26:27 ◼   ► (laughing)

00:26:30 ◼   ► I was like, yes, mom, they--

00:26:31 ◼   ► well last year. And she was like, what are they going to announce this time? I was like,

00:26:38 ◼   ► well, I don't know.

00:26:39 ◼   ► Does she think they ran out? Like that's it?

00:26:43 ◼   ► She was under the, my mom, every time Apple announces something, she's surprised that

00:26:49 ◼   ► they have more. They're like, when the iPhone 10 came out, she was like, oh, they have another

00:26:53 ◼   ► iPhone? She's always like somehow convinced that Apple is making the last of everything.

00:27:00 ◼   ► They perfected it mum, they're done.

00:27:03 ◼   ► No more conferences, no more iPhones.

00:27:07 ◼   ► But yeah seriously, I think it was about a couple of weeks ago

00:27:10 ◼   ► that Jon and I, we were certain

00:27:14 ◼   ► that Apple would have an announcement for WWDC and so we prepared like we had a

00:27:18 ◼   ► post ready to go, we had an entire

00:27:20 ◼   ► like setup with Pingdom and all these alert systems

00:27:24 ◼   ► to make sure that the announcement was you know being monitored

00:27:28 ◼   ► but nothing happened.

00:27:29 ◼   ► And yesterday, I was actually like,

00:27:31 ◼   ► I was not expecting the announcement at all.

00:27:33 ◼   ► I was writing, I had all,

00:27:36 ◼   ► so I'm working on this story for the website next week.

00:27:39 ◼   ► And I had, like, when I'm in this mode,

00:27:41 ◼   ► I put all my devices in do not disturb.

00:27:44 ◼   ► So I was writing, then I get up to,

00:27:46 ◼   ► because of the time to stand notification,

00:27:49 ◼   ► and I look at my iPhone, and there was a message from you.

00:27:53 ◼   ► What did you text me?

00:27:54 ◼   ► Like something about-

00:27:55 ◼   ► - I sent you a screenshot of flight time.

00:27:57 ◼   ► There's like, do you think this is like about the prices like do you think this is okay?

00:28:03 ◼   ► And I was like, am I missing something here?

00:28:05 ◼   ► What I said to you was, I'm sure you're busy right now, but we need to book this.

00:28:10 ◼   ► And you're like, why?

00:28:11 ◼   ► I'm like, um, WWDC?

00:28:16 ◼   ► And then you were like, you like, am I missing, am I missing something here?

00:28:20 ◼   ► And I was like, WWDC is announced.

00:28:22 ◼   ► And you were like, wait, what?

00:28:23 ◼   ► You're being serious?

00:28:23 ◼   ► I'm like, are we doing this again?

00:28:26 ◼   ► You sent me in all caps, "Dude, it's out now!" They just announced it also in all caps.

00:28:33 ◼   ► Yeah, because again, I was not expecting the announcement at all. I thought at this point

00:28:40 ◼   ► it was gonna be like April. So I was really surprised. And I was thinking about this,

00:28:45 ◼   ► I was actually discussing this with you before the show. I almost feel like the announcement

00:28:51 ◼   ► has been made, we dealt with the hotel and flight staff for like 30 minutes to an hour,

00:28:57 ◼   ► you dealt with the announcement on Reel FM for the live show, and then it all passed and we were done.

00:29:03 ◼   ► I don't feel like the same... I don't know, but like I don't want to say that I'm not happy,

00:29:12 ◼   ► of course I'm super excited, but the mechanic of the announcement, it flew by almost. I don't know

00:29:19 ◼   ► I don't know if you feel the same way.

00:29:21 ◼   ► - I mean, kinda, I think that your circumstances

00:29:26 ◼   ► are slightly different, right?

00:29:27 ◼   ► So this is your third time.

00:29:29 ◼   ► The first year was your first year, so you're super excited.

00:29:32 ◼   ► Your second year was the biggest change in 10 years.

00:29:35 ◼   ► So that created a lot of discussion and thought

00:29:38 ◼   ► and like, what is this gonna be like?

00:29:40 ◼   ► What is this gonna be like?

00:29:41 ◼   ► So now this year, there are a couple of things to it.

00:29:43 ◼   ► One, it's like you're a little bit more used to it.

00:29:46 ◼   ► And two, there isn't anything new or big.

00:29:48 ◼   ► and we're finding out way earlier than usual, right?

00:29:52 ◼   ► I mean, if memory serves,

00:29:53 ◼   ► it's been like late April sometimes.

00:29:55 ◼   ► So now we're kind of middle of March,

00:29:57 ◼   ► it's still like basically best part of three months away

00:30:01 ◼   ► that you are maybe just, it's too far to think about.

00:30:06 ◼   ► - Yeah, yeah, I think that's it.

00:30:09 ◼   ► And also maybe the fact that,

00:30:11 ◼   ► at least the current rumors are not suggesting

00:30:15 ◼   ► any new groundbreaking features coming to iOS.

00:30:20 ◼   ► I think that's also kind of setting the mood

00:30:22 ◼   ► in a different way.

00:30:24 ◼   ► Like last year, there were all kinds of rumors,

00:30:26 ◼   ► if I recall, about Apple is gonna,

00:30:29 ◼   ► are they gonna go back to the iPad?

00:30:31 ◼   ► Are they gonna focus on,

00:30:33 ◼   ► are they working on augmented reality stuff?

00:30:36 ◼   ► But this year, with the rumor of the working on fixes

00:30:39 ◼   ► and improvements, and maybe the biggest announcement

00:30:42 ◼   ► will be Project Marzipan, I feel like that's sort of setting a different mood in people

00:30:50 ◼   ► who are following this stuff that maybe feel, it's gonna feel different from last year even

00:30:55 ◼   ► though the location is the same.

00:30:57 ◼   ► Yeah, yeah, I mean, I get that, but like I've been to bad WWDCs and they're still, I mean,

00:31:05 ◼   ► the event itself, the time is still enjoyable.

00:31:07 ◼   ► Oh yeah, for sure.

00:31:09 ◼   ► You know, you have maybe, again, you just maybe not had enough of them yet, right?

00:31:15 ◼   ► You had like one bad one and one like the best one you could have ever imagined.

00:31:19 ◼   ► Yes.

00:31:20 ◼   ► But like your bad one was still the first time.

00:31:23 ◼   ► So I don't know.

00:31:24 ◼   ► My feeling still as we are right now is that there's never going to be nothing.

00:31:31 ◼   ► There's always interesting stuff.

00:31:33 ◼   ► Even if they're cooling it down, there's still going to be stuff in there that's going to

00:31:36 ◼   ► be exciting.

00:31:38 ◼   ► And I think that we're still far enough away that there could be other rumors that come

00:31:43 ◼   ► out and leaks that come out if that's the kind of thing that we're looking for to be

00:31:46 ◼   ► excited about.

00:31:47 ◼   ► I still think that there's time for there to be more.

00:31:51 ◼   ► I don't think that prior even the announcement we would typically know all of the rumors

00:31:57 ◼   ► we're going to know.

00:31:59 ◼   ► And also as well there's enough time for everyone to like drum up their own beliefs as what's

00:32:05 ◼   ► going to happen that get turned into kind of an expected thing.

00:32:09 ◼   ► Project Mars-A-Ban I think is one of those.

00:32:11 ◼   ► I think this is something that we're all kind of expecting to happen that still might not

00:32:16 ◼   ► happen.

00:32:17 ◼   ► I am definitely in the camp of "I believe this will happen" but it is unknown.

00:32:24 ◼   ► It's unknown if even if they show it off it might not be available this year.

00:32:27 ◼   ► It might be like "here is this thing and it's going to be 2019" or who knows.

00:32:31 ◼   ► I have no idea.

00:32:33 ◼   ► There's still enough that can happen now.

00:32:36 ◼   ► Even just hardware, right?

00:32:37 ◼   ► We get some new iPads, that would be pretty sweet, right?

00:32:40 ◼   ► That would be enough for me.

00:32:41 ◼   ► That would be excellent.

00:32:42 ◼   ► That would be excellent, yeah.

00:32:44 ◼   ► So I'm remaining cautiously optimistic, but my entire focus, honestly, right now is about

00:32:51 ◼   ► our event.

00:32:52 ◼   ► That's where my mind is focused on, is this event that we're doing.

00:32:57 ◼   ► I am most excited for that right now.

00:33:00 ◼   ► Oh yeah, yeah.

00:33:01 ◼   ► buy tickets buy tickets buy tickets is what I'm trying to say. But yeah WWDC it's coming

00:33:06 ◼   ► back at you first full week of June I'm very excited I'm looking forward to all of the

00:33:12 ◼   ► different parties and events that are going to be announced yeah it's it's gonna it's

00:33:17 ◼   ► gonna hit us quicker than we think though. Because I feel like we always go there for

00:33:24 ◼   ► the news for the Apple stuff but really we go there for for the people to meet people

00:33:29 ◼   ► to meet our friends and to meet listeners and readers and you know everybody who is

00:33:33 ◼   ► part of this entire big community that folks who follow Apple and like Apple products and

00:33:39 ◼   ► make apps.

00:33:40 ◼   ► So that's the best part of going there and meeting people and being exposed to faces

00:33:47 ◼   ► that you normally just see on Twitter timelines.

00:33:49 ◼   ► I think that's always been the best part for me.

00:33:51 ◼   ► So I will underscore that by saying if you want to go but you either don't want to buy

00:33:57 ◼   ► a ticket or don't get a ticket. There is so much awesome stuff to do. It is worth being

00:34:03 ◼   ► in San Jose for that week. I am not going to attempt to get a ticket. I'm not interested.

00:34:08 ◼   ► There's enough to keep me excited throughout the day, throughout the evenings. There's

00:34:13 ◼   ► so much cool stuff going on. You've applied for a pass again, right?

00:34:17 ◼   ► Yes.

00:34:18 ◼   ► Good luck. I hope that you get it.

00:34:19 ◼   ► Thank you.

00:34:20 ◼   ► That makes third time's a charm, right? If you do. The first two years you won the lottery,

00:34:23 ◼   ► didn't you?

00:34:24 ◼   ► the first two times. So hopefully it'll continue to work but even if it doesn't

00:34:31 ◼   ► I'll still be there because it's so so worth it especially for my job and your

00:34:37 ◼   ► job to talk to developers to meet folks who are working on new apps new games

00:34:42 ◼   ► it's just an excellent time for... I just like to hang out and go see live

00:34:47 ◼   ► podcasts like it's not really about me anymore you know but yes I get I get it

00:34:52 ◼   ► I did last year take more meetings than I've taken in all other years combined

00:34:56 ◼   ► because I think people started to care.

00:35:00 ◼   ► But that's not why I go.

00:35:02 ◼   ► I do go for the app, for all of the different social events,

00:35:06 ◼   ► you know, the different live podcasts, right?

00:35:08 ◼   ► To see ATP live, to see the talk show, to go to like fundraisers,

00:35:12 ◼   ► like AppCamp for Girls and stuff like that.

00:35:13 ◼   ► Like that's that's why I go because those things are genuinely fun.

00:35:17 ◼   ► And now I'm I have friends that I'll see there every year.

00:35:20 ◼   ► I make new friends every year.

00:35:22 ◼   ► Like it's always a great, great experience, which I really, really thoroughly recommend that people go to.

00:35:27 ◼   ► And if they do go, they should come to our live show because it's going to be the best thing that you'll see all week.

00:35:31 ◼   ► Yes. Yes. Today's show is brought to you by Squarespace.

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00:36:09 ◼   ► I know nothing about website building, but I knew that yesterday

00:36:13 ◼   ► I had to put up a blog post for a live event, so I dropped the text in.

00:36:17 ◼   ► You can do it all in Markdown, write everything in Markdown,

00:36:20 ◼   ► to drop the markdown into the text and it formatted everything for me. I needed to add

00:36:24 ◼   ► in an image and a button to give people to click to go buy tickets. I just drag and drop

00:36:28 ◼   ► those elements in, uploaded the image, gave them the URL for the button and I was done

00:36:33 ◼   ► in 10 minutes. It was so simple, I love it. If we tried to build our own system and I

00:36:40 ◼   ► had to do that on my own, I wouldn't remember how to do it every time because I do this

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00:37:09 ◼   ► It was announced during a conversation with Eddie Q.

00:37:16 ◼   ► that Apple have acquired a digital magazine service and company called Texture, who were

00:37:24 ◼   ► owned by a larger company that's also the entire company has been bought. The company

00:37:30 ◼   ► is called Next Issue Media and they made an application service called Texture. Next Issue

00:37:35 ◼   ► Media has been purchased by Apple. This even warranted a post on the Apple PR newsroom.

00:37:43 ◼   ► Federico, do you know much about texture?

00:37:45 ◼   ► Had you come across texture before

00:37:48 ◼   ► this announcement came out on Monday?

00:37:51 ◼   ► - So I was surprised by the fact that texture

00:37:54 ◼   ► was already in my downloads,

00:37:57 ◼   ► listing on the app store for my Apple ID.

00:38:00 ◼   ► So sometime in the past, I downloaded texture.

00:38:03 ◼   ► I tried it.

00:38:04 ◼   ► And I'm pretty sure that I didn't keep using it

00:38:10 ◼   ► because I don't read magazines really.

00:38:12 ◼   ► I read websites.

00:38:14 ◼   ► And this is an application that lets you read articles

00:38:18 ◼   ► from magazines like GQ and National Geographic and People

00:38:23 ◼   ► and all these popular US magazines,

00:38:25 ◼   ► which usually they have a web component.

00:38:29 ◼   ► So that's why I don't need to get the magazine version.

00:38:33 ◼   ► But I think it's really nicely done.

00:38:38 ◼   ► if you're that type of consumer

00:38:42 ◼   ► who wants to have a digital way of reading magazines.

00:38:46 ◼   ► - Is it just scans of magazines

00:38:48 ◼   ► or do they like have the content?

00:38:50 ◼   ► - I don't think it's just scans.

00:38:54 ◼   ► So for example, if I open on a story here,

00:38:58 ◼   ► which of course I cannot do

00:38:59 ◼   ► because I need to create an account,

00:39:01 ◼   ► which I don't have,

00:39:03 ◼   ► but what I think is interesting is the ability to,

00:39:07 ◼   ► There's a section called highlights that takes you directly to a story.

00:39:12 ◼   ► I don't think the it's just like a PDF scan that you have to

00:39:17 ◼   ► that you have to zoom back and forth to read.

00:39:20 ◼   ► Also the app just crashed for me.

00:39:23 ◼   ► That's interesting.

00:39:23 ◼   ► It's all going well so far.

00:39:24 ◼   ► I'm not sure about which kind of format they're using but I would be surprised if

00:39:30 ◼   ► it's just like just give us an image and let people zoom into the text.

00:39:34 ◼   ► I don't think that's that's what they're doing at all.

00:39:37 ◼   ► What I think is interesting and fascinating for Apple

00:39:39 ◼   ► is that this company built a system

00:39:42 ◼   ► to extract individual stories from magazines

00:39:45 ◼   ► and to highlight them in a separate view of the app.

00:39:48 ◼   ► So you can have this like this bundle of magazines

00:39:51 ◼   ► that you're paying for with the Netflix-like model.

00:39:54 ◼   ► You're paying a subscription

00:39:55 ◼   ► and you get access to dozens of,

00:39:57 ◼   ► it says 200 plus magazines and it's $10 per month.

00:40:01 ◼   ► But you also get these personalized feed

00:40:06 ◼   ► that gives you stories extracted from different magazines,

00:40:10 ◼   ► which seems to me like it's a perfect fit

00:40:12 ◼   ► for the Apple News model,

00:40:14 ◼   ► where you can drill down into individual sources,

00:40:18 ◼   ► individual websites and publications,

00:40:20 ◼   ► or you can stay in the main view

00:40:23 ◼   ► where you get a collection of different stories

00:40:26 ◼   ► from different websites, and in this case, magazines.

00:40:29 ◼   ► And we were speculating about this

00:40:31 ◼   ► in our iMessage conversation,

00:40:34 ◼   ► And I think I said, or Stephen said,

00:40:37 ◼   ► this makes sense for Apple News.

00:40:40 ◼   ► And of course, EdiQ was speaking at Southwest

00:40:43 ◼   ► a few minutes later.

00:40:44 ◼   ► So this announcement, this entire thing,

00:40:46 ◼   ► was pretty well timed with this EdiQ appearance.

00:40:49 ◼   ► And he confirmed that Apple plans to integrate

00:40:52 ◼   ► this technology somehow with Apple News.

00:40:54 ◼   ► Because again, it just makes sense

00:40:56 ◼   ► for that type of structure, I think.

00:40:58 ◼   ► - Yeah, I'm wondering why they're feeling the need

00:41:03 ◼   ► to buy this company though. It feels like what you really need for this is just the

00:41:10 ◼   ► buy-in from publications to do this. And unless they have created some really, really special

00:41:20 ◼   ► proprietary technology, I don't necessarily understand why Apple needed to buy this company

00:41:26 ◼   ► to do this specific thing.

00:41:29 ◼   ► is my question too, also because Apple has been promoting this format

00:41:35 ◼   ► that websites can use the Apple News format to produce stories optimized

00:41:42 ◼   ► for Apple News, so I was under the impression that Apple wants to work with

00:41:46 ◼   ► websites, not with magazines trying to adapt to the Internet, but with websites

00:41:53 ◼   ► that have already a web presence and a web component. So it's either I see two

00:41:59 ◼   ► possible paths for this that either Apple wanted to get all these rights and these deals

00:42:06 ◼   ► with publishers.

00:42:07 ◼   ► But I'm not sure about how that stuff works, right?

00:42:10 ◼   ► Because that doesn't seem logical to me that if you buy a company, you just take all of

00:42:15 ◼   ► their contracts.

00:42:16 ◼   ► And even if that was the case, that contract was written in that way, contracts expire.

00:42:21 ◼   ► And if Apple are concerned that they're not going to be able to get people to sign contracts

00:42:26 ◼   ► with them, which is why they're buying a company for it.

00:42:29 ◼   ► Like how do they know they're going to get renewals on the contracts?

00:42:32 ◼   ► That doesn't seem like a good reason to buy a company to me.

00:42:38 ◼   ► So I think it's either somehow they worked out a deal that still works for them from

00:42:44 ◼   ► that point of view, even though I think it's, I don't know how these things work.

00:42:48 ◼   ► Or texture built technology that is amazing, that Apple wants to have in Apple News, and

00:42:56 ◼   ► Maybe they want to move to a format where stories you get on Apple News are more magazine-like.

00:43:03 ◼   ► Or maybe it's entirely about the engine and about the fact how we can recommend individual stories,

00:43:10 ◼   ► how we can deal with hundreds of magazines but also highlight interesting stories on a daily basis.

00:43:19 ◼   ► I don't know what the reason is because of course Apple is not telling us.

00:43:23 ◼   ► Maybe there's a point to make about the broader idea of maybe Apple sort of positioning themselves as the company who wants to help publishers in an era where there's a problem of fake news everywhere, basically.

00:43:42 ◼   ► And the publishing industry dying in places, right?

00:43:45 ◼   ► And the publishing industry dying at the mercy of Facebook, mostly.

00:43:49 ◼   ► So I wonder if this is what Apple's play is gonna be like of "we're going to help you survive"

00:43:57 ◼   ► even though I don't know if it's just marketing or if it's something that they truly believe in

00:44:04 ◼   ► because the news industry, from Apple's perspective, it's just something that they can use to push people to subscribe

00:44:13 ◼   ► subscribe and to get people into the system, essentially.

00:44:17 ◼   ► I don't think that they have a genuine,

00:44:20 ◼   ► it's not that I don't think,

00:44:21 ◼   ► I don't know if they have a genuine feeling of,

00:44:24 ◼   ► oh, we need to save the publishing industry

00:44:26 ◼   ► because it's good for America and it's good for the world.

00:44:29 ◼   ► I don't think if they have that kind of sentiment

00:44:32 ◼   ► behind this push for getting this kind of company.

00:44:37 ◼   ► - Yeah, I'm also a little bit uncomfortable

00:44:41 ◼   ► of any company that says something like what Eddy Cue said,

00:44:44 ◼   ► we are committed to quality journalism from trusted sources

00:44:47 ◼   ► and allowing magazines to keep producing beautifully designed

00:44:49 ◼   ► and engaging stories for users.

00:44:51 ◼   ► It's the trusted sources thing that I don't like,

00:44:54 ◼   ► like that there is a company that can be like,

00:44:56 ◼   ► you can trust this one, you can't trust this one.

00:44:58 ◼   ► I don't know, like there's something about that kind

00:45:00 ◼   ► of thing which is a little bit,

00:45:03 ◼   ► it just makes me feel a little bit uncomfortable at times

00:45:05 ◼   ► where it's like, well, who is making the decisions though

00:45:09 ◼   ► about what I can and can't see.

00:45:13 ◼   ► I kind of get a little bit uncomfortable with any company

00:45:16 ◼   ► that is like cherry picking just the right stuff.

00:45:20 ◼   ► You know what I mean?

00:45:22 ◼   ► - Yeah, yeah, I do.

00:45:23 ◼   ► - I feel like that is easily open to abuse

00:45:25 ◼   ► in one way or another.

00:45:26 ◼   ► And also I personally believe

00:45:30 ◼   ► that if you want to ingest any type of news,

00:45:32 ◼   ► you should try and have a balanced view on it.

00:45:35 ◼   ► I think there's a there's a general sense of discomfort lately with the news.

00:45:42 ◼   ► And I get why, because if there's just absolute forced stories being produced,

00:45:47 ◼   ► then yes, of course you should be untrusting of it.

00:45:50 ◼   ► But I also like to believe that most people don't just completely shut

00:45:55 ◼   ► themselves off from things they don't agree with.

00:45:57 ◼   ► Right. Like, I feel like most people will at least have an idea of things that

00:46:01 ◼   ► they're that they don't agree with.

00:46:03 ◼   ► And I would want to see Apple doing that.

00:46:05 ◼   ► I mean, I don't want Apple to just,

00:46:08 ◼   ► if they're gonna do something like this,

00:46:09 ◼   ► to only have stories from the left, right?

00:46:14 ◼   ► I feel like they have to have something which is moderate

00:46:18 ◼   ► that can be served for everyone, right?

00:46:20 ◼   ► That they have things for everybody

00:46:21 ◼   ► because that seems like the right thing to do, right?

00:46:24 ◼   ► Just because you are maybe more on the right side of things,

00:46:28 ◼   ► it doesn't mean that everything is wrong, right?

00:46:31 ◼   ► Like there is, because there is wrong on both sides

00:46:34 ◼   ► every debate, right? So I would hope that they would at least try and keep things

00:46:39 ◼   ► relatively neutral. Would you agree?

00:46:43 ◼   ► Yeah, that's the problem. So someone emailed me a few weeks ago, or maybe I was reading an article that I wanted to link to,

00:46:53 ◼   ► but anyway there was this sentence that kind of stood out to me of, "I don't use the iBook store because Apple is always

00:47:02 ◼   ► pushing their liberal agenda. And that really, like I paused when I was reading

00:47:10 ◼   ► this, because it's an issue that even though I don't agree with it, I

00:47:15 ◼   ► think Apple, you know, I use Apple News I would say at least once on a daily basis

00:47:20 ◼   ► I think it tends to have a good mix of different types of sources but I can see

00:47:27 ◼   ► how, especially in this age and this current political landscape everywhere, this is a

00:47:35 ◼   ► very sensitive issue of is this company trying to inject their values into the news that

00:47:44 ◼   ► I see and the content that I want to buy and pay for? And this is why this acquisition

00:47:50 ◼   ► is so peculiar to me because if it's not for the technology, what is it for then?

00:47:58 ◼   ► So the only reasonable explanation that I can think of, it must be the technology

00:48:04 ◼   ► and the team because otherwise what's the... you already have a system where if

00:48:10 ◼   ► you want to have content on Apple news you can say to all these

00:48:13 ◼   ► websites just use this format, just use this code and you will be on Apple news.

00:48:19 ◼   ► Why do you need to say you can find your trusted sources on texture?

00:48:27 ◼   ► It's something that I don't understand. People can already choose for themselves

00:48:31 ◼   ► and they can already go on Apple News and find different sources that they like and subscribe

00:48:37 ◼   ► and any website can say I'm advertising my content as compatible with Apple News.

00:48:43 ◼   ► Why the need to cherry-pick magazines that are part of this program?

00:48:48 ◼   ► This is what I don't understand.

00:48:50 ◼   ► So my... I hope that it's about the technology and not about the ideology

00:48:56 ◼   ► behind "let me pick all the sources that I think are good for the people".

00:49:01 ◼   ► Because that shouldn't be Apple's job.

00:49:04 ◼   ► That shouldn't be Apple's job at all.

00:49:06 ◼   ► No, especially not where they are as a company.

00:49:09 ◼   ► Right? The biggest company in the world.

00:49:11 ◼   ► world and like Apple can decide if the things that they do are more liberal in

00:49:17 ◼   ► nature they can make that decision and that's fine but not with something like

00:49:24 ◼   ► giving people the information that they receive right you see where I'm going

00:49:29 ◼   ► like it is I think is totally fine for them to do things that would be

00:49:35 ◼   ► considered to be liberal right like to support specific causes and to make a

00:49:40 ◼   ► stand on certain issues because there are people that believe that those are the right

00:49:45 ◼   ► things to do. I am of that leaning as I believe that you are too, right? Like we both believe

00:49:50 ◼   ► in more liberal ideals. Plus there are people that don't in the world and Apple can make

00:49:56 ◼   ► those decisions about the way that they want to run the company. But when it comes to like

00:50:01 ◼   ► choosing news sources, I don't think you can do that. I don't think that's the right thing

00:50:06 ◼   ► to do.

00:50:07 ◼   ► I think they should be able to separate having values as people and as a company and running an editorial service with an editorial board.

00:50:18 ◼   ► That is not a news organization producing content. Well, to an extent, you could argue that the spotlight section in Apple News does reflect some of the values of the Apple editorial team.

00:50:30 ◼   ► team, but by and large, it's an aggregation service that collects

00:50:36 ◼   ► articles from different sources. It's not the Apple magazine. You're not reading

00:50:40 ◼   ► the Apple Times. You're reading sections in Apple News from other people, from

00:50:45 ◼   ► other journalists. So I think it's important for Apple at this point in

00:50:48 ◼   ► time to separate having values, having opinions, having ethics as

00:50:55 ◼   ► as individuals and as a company as a whole and running the App Store today tab, running

00:51:02 ◼   ► Apple News, running these features and these services that showcase content but that do

00:51:09 ◼   ► not necessarily need to be political.

00:51:12 ◼   ► I think that's probably an unpopular thought that some people would say no, Apple should

00:51:19 ◼   ► take a stand, should actually promote all the political thoughts that they have.

00:51:27 ◼   ► But I think they can do that elsewhere, not in the news application that people want to

00:51:32 ◼   ► use to read the news from the Times or the Post or Fox News or whatever it is.

00:51:37 ◼   ► I think as long as it's about the news aggregation service, the news app on everybody's devices,

00:51:44 ◼   ► that should be kept neutral.

00:51:46 ◼   ► And of course there are services that they can not go to, right?

00:51:53 ◼   ► Like there are websites that are out there that are just spewing hate, right?

00:51:58 ◼   ► And you know, and just saying just bad things and not even so much like false news, but

00:52:07 ◼   ► just bad, like really bad opinions about things and saying horrible stuff.

00:52:12 ◼   ► And they can choose to not use those, right?

00:52:14 ◼   ► And that's not completely shutting it down, that's like drawing a line around it but still

00:52:18 ◼   ► trying to maintain balance.

00:52:20 ◼   ► And of course it is worth saying, Apple are not saying that they're going to do this but

00:52:25 ◼   ► the wording can be a little bit risky if that's a route they want to go down, if that's what

00:52:33 ◼   ► they truly believe, right?

00:52:35 ◼   ► And it's like what is trust, how is trust earned, what becomes a trusted source, what

00:52:40 ◼   ► views and opinions do they have to have, that kind of thing.

00:52:43 ◼   ► Because for example in the app store there are all types of stuff.

00:52:47 ◼   ► And they have the lines that they draw, but there are all types of things that you can

00:52:52 ◼   ► get that reflect many different views and opinions.

00:52:56 ◼   ► But there are things that get rejected because they're considered to draw a line and I think

00:53:00 ◼   ► that that is perfectly fine as a way to do things.

00:53:06 ◼   ► It's a tricky balance.

00:53:08 ◼   ► It's so tricky that it makes me wonder why they're doing it.

00:53:11 ◼   ► Yeah, exactly.

00:53:13 ◼   ► Like Apple news as a product is a nice to have. It is not a requirement because people can just

00:53:21 ◼   ► go to the app store and download news apps. This is one thing that Apple do not need to do.

00:53:27 ◼   ► So I'm keen to see why. What it looks like they're doing is continuing to enforce

00:53:35 ◼   ► Apple news as a thing rather than newsstand. I feel like that's where we can see

00:53:40 ◼   ► the change is happening, right? They are pushing their one platform, their app with stuff in it,

00:53:46 ◼   ► as opposed to a container application which has publications in it that you choose.

00:53:50 ◼   ► There's an interesting parallel between the App Store's "Today" tab and what Apple is doing with

00:53:59 ◼   ► Apple News, in the sense that on the App Store, Apple is free to have their own voice with the

00:54:06 ◼   ► stories that they publish in the today section because it's their own

00:54:11 ◼   ► controlled environment. Apps that you submit to the App Store, it's Apple's

00:54:16 ◼   ► place and they can choose to feature whatever they want and to share whatever

00:54:20 ◼   ► message they want. But Apple news, it's about world facts. It's not about the

00:54:27 ◼   ► Apple ecosystem. It's about what's happening in the world. It's about the

00:54:31 ◼   ► news and Apple does not control that, does not own what's happening in the

00:54:35 ◼   ► world. And so it becomes much more trickier for Apple to say we want to have

00:54:40 ◼   ► a voice but also we want to run this service because it's not the kind of,

00:54:44 ◼   ► even though the App Store is a huge place now, I think two million apps or

00:54:48 ◼   ► something, it's still a controlled environment, it's still a marketplace,

00:54:53 ◼   ► it's limited. But on Apple news you cannot apply the same approach of

00:54:59 ◼   ► we as Apple want to have our own voice and want to push our own thoughts and

00:55:04 ◼   ► and ideas, but also we need to provide people

00:55:08 ◼   ► with a neutral service that can scale

00:55:10 ◼   ► for different types of people.

00:55:13 ◼   ► That's incredibly tricky.

00:55:14 ◼   ► And maybe that's why it's been so difficult

00:55:18 ◼   ► for Apple to expand Apple News internationally,

00:55:21 ◼   ► because you need to essentially reset the culture

00:55:24 ◼   ► of the team that runs the service for each country.

00:55:27 ◼   ► And I suppose that that can be extremely costly

00:55:31 ◼   ► and tricky to scale.

00:55:33 ◼   ► doesn't surprise me honestly. I'm keen to see if we can ever even really point at

00:55:39 ◼   ► this as like oh that's what they did with it right yeah yeah because Apple

00:55:44 ◼   ► Music you can't really point and be like oh that's where Beats Music went yeah

00:55:51 ◼   ► you know it's just like well I mean the things that Beats Music had and Apple

00:55:56 ◼   ► Music had the things that overlap are not technically complex things like

00:56:03 ◼   ► visual that you can see right like the things that they seem to have really

00:56:07 ◼   ► taken from Beats Music was the editorial curation but it didn't need to buy Beats

00:56:11 ◼   ► Music for that now I'm sure that there is lots of stuff under the hood that is

00:56:15 ◼   ► Beats Music but the things that Beats Music did differently you don't see in

00:56:19 ◼   ► Apple Music and they're something can you correct me if I'm wrong I mean I can't

00:56:23 ◼   ► think of anything I mean a lot of the even a lot of the Beats Music features

00:56:28 ◼   ► like the best ones were not carried over to Apple Music at all yeah and I wonder

00:56:33 ◼   ► if it's going to be something like that where it's like well there is this thing

00:56:37 ◼   ► which maybe you could say is that team working on it but you'd never really

00:56:40 ◼   ► know. I wouldn't be surprised if after all it's just about the people that were

00:56:46 ◼   ► working on this. Engineers and designers that have the expertise to aggregate

00:56:51 ◼   ► articles from different sources. Maybe that's all there is really. We'll wait and see.

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00:58:27 ◼   ► So, because Steven isn't here this week, I thought, why don't we do something completely

00:58:33 ◼   ► iOS focused that is, I think, something for people that use iOS all day every day like

00:58:40 ◼   ► me and you do.

00:58:41 ◼   ► And I've been calling this segment iOS Little Wonders.

00:58:45 ◼   ► So some little things that we encounter on a daily basis that makes iOS so wonderful

00:58:52 ◼   ► for us to use every day.

00:58:54 ◼   ► And also, while some things are multi-platform, cross-platform, there are some little elements

00:59:00 ◼   ► to it that make it better on iOS.

00:59:04 ◼   ► The one that I want to talk about was the reason I thought of this thing in the first

00:59:09 ◼   ► place because I took a screenshot on my iPad the other day and I cropped the screenshot,

00:59:15 ◼   ► I copied it, I deleted the screenshot and then pasted it into Twitter.

00:59:19 ◼   ► And I was like, "I love this UI so much.

00:59:23 ◼   ► It is so good.

00:59:26 ◼   ► I take screenshots on the Mac when I'm sitting at my Mac and the built-in UI just drops a

00:59:31 ◼   ► JPEG onto my desktop.

00:59:32 ◼   ► That is never what I want to happen.

00:59:36 ◼   ► That is 100% never what I'm looking for.

00:59:40 ◼   ► And services like Droppler exist and they're mostly good but none of these things are as

00:59:45 ◼   ► good as the screenshot UI in iOS 11.

00:59:49 ◼   ► There are still some places I would like to see it get a little bit better.

00:59:52 ◼   ► I would love a way to be able to delete an image with some kind of action that didn't

00:59:57 ◼   ► require tapping. So maybe if I swiped it to the other side of the screen or did drag and

01:00:02 ◼   ► drop and a little trash can popped up on the screen that I could just drag it over and

01:00:07 ◼   ► it disappeared. But just being able to take a screenshot, do whatever I need to, share

01:00:12 ◼   ► it however I want and then it just be destroyed is amazing. And then you've got all the markup

01:00:17 ◼   ► stuff which I don't use that often but every time I do I'm like I'm so pleased this is

01:00:21 ◼   ► all in this one UI. It really is amazing. And then when you get into looking at how

01:00:26 ◼   ► different it is on the iPad or drag and drop where you can take a bunch of screenshots

01:00:30 ◼   ► and then drag them all into something, it really is just a wonderful advancement that

01:00:37 ◼   ► came with iOS 11.

01:00:40 ◼   ► It truly is one of the best little features of iOS 11. I'm glad that you picked this one

01:00:46 ◼   ► I also use it every day and in fact I love the fact that you can take multiple screenshots

01:00:53 ◼   ► and they will be stacked in the same carousel. It's really so well done. I want to go

01:01:00 ◼   ► as a little feature that I love as shared notes. So a lot of people probably use this but

01:01:08 ◼   ► you can share if you use the Apple Notes app, you can share a note with someone else.

01:01:13 ◼   ► And it's not just that the collaboration is great, because it doesn't require any complex setup.

01:01:22 ◼   ► You just send a link to someone on iMessage or somewhere else, and they can open the note and start editing the note.

01:01:30 ◼   ► It's also the fact that if you share a note with yourself, so if you make yourself the collaborator of the note,

01:01:38 ◼   ► you can then use the link as a launcher on iOS.

01:01:41 ◼   ► Oh my god.

01:01:45 ◼   ► Yeah.

01:01:46 ◼   ► I do this for a bunch of notes that I access on a regular basis. I share the note with myself

01:01:56 ◼   ► and then I create a launcher, like a widget launcher, that opens the note. The only probable

01:02:03 ◼   ► downside is that because it's based on the iCloud, on the CloudKit system, when you tap these

01:02:10 ◼   ► launchers you get like a small dialog in the middle of the screen that says

01:02:15 ◼   ► "retrieving" for like half a second and then the note launches and that's

01:02:20 ◼   ► because the you know the system is going to iCloud to say "is this actually a note

01:02:24 ◼   ► that I can open?" and then it kicks you off to the Notes app but you know on a

01:02:28 ◼   ► you see that for like how less than a second usually and it's so convenient

01:02:33 ◼   ► because I have a lot of notes that I share with my girlfriend, with John, with

01:02:37 ◼   ► other folks at for Mac stories, but really I have these notes that I share with myself

01:02:43 ◼   ► that I find so useful because I can use them. Otherwise there's no way to like, there's

01:02:49 ◼   ► no notes URL scheme that you can use to open notes. So this is a good workaround.

01:02:56 ◼   ► That is a tuchi tip, man. I'm gonna have to think about all the ways I could use that.

01:03:00 ◼   ► Like even with stuff like travel notes, because I will like start a travel note, like my WWC

01:03:07 ◼   ► And then it's like buried somewhere and sometimes I just want to be able to get to it from

01:03:12 ◼   ► somewhere else right like whether it be something like trip it or something like that to save a link or

01:03:17 ◼   ► Sometimes I will attach I will want to

01:03:20 ◼   ► Reference a note in a task in Todoist and I'm just like search this in Apple notes

01:03:25 ◼   ► This is that I put in the little comment to myself

01:03:28 ◼   ► But being able to grab those UI URLs and just launching them from Todoist just by tapping on a button

01:03:35 ◼   ► like that would be amazing. That's really great. That's a great tip. My next one was

01:03:41 ◼   ► the only shining thing in a otherwise mostly boring WWDC presentation two years ago. Stickers

01:03:52 ◼   ► and message effects in messages on iOS. I don't care what anybody says, I use stickers and message

01:04:01 ◼   ► effects every single day. I don't think that when any of these message effects were created,

01:04:08 ◼   ► they were done with complete seriousness in mind. I would expect that the engineers knew

01:04:13 ◼   ► that these things were mostly going to be used ironically and to make fun of certain

01:04:19 ◼   ► situations. Because, you know, what else do you need lasers for? Right? Like, you know,

01:04:25 ◼   ► I have so much fun sending these. I send them all the time and stickers are just a great

01:04:33 ◼   ► way to be expressive. I used Animoji yesterday to show my excitement about WWDC. I felt like

01:04:45 ◼   ► a unicorn shaking its head with its mouth open was the only way to fully express my

01:04:50 ◼   ► excitement level. I use Bitmoji constantly.

01:04:54 ◼   ► You use Bitmoji a lot.

01:04:56 ◼   ► I do, I do.

01:04:57 ◼   ► I mean this started because it's something that me and Adina share with each other because

01:05:01 ◼   ► they are these cute little images that are incredibly expressive and there are just so

01:05:08 ◼   ► many, there are bitmoji stickers for every occasion and therefore all of my friends are

01:05:14 ◼   ► subject to my Bitmoji now because I think that they're hilarious and they're just sometimes

01:05:19 ◼   ► it's some really really good ones. The keyboard sticker messaging, so the sticker app is pretty

01:05:24 ◼   ► good. They have a keyboard that I don't use but the sticker messaging app is really good

01:05:28 ◼   ► and it has a little search in there so you can search for a term and it just brings up

01:05:31 ◼   ► relevant Bitmoji. There are always any new ones, they have ones for special events and

01:05:35 ◼   ► stuff. I really like them. Just stickers in general, I have my favourite packs now. Not

01:05:41 ◼   ► too many packs jump in these days, mostly because I tend to just use Bitmoji all the

01:05:46 ◼   ► But there are still a few that I love and I think that this was a great addition to the messages app and it's done

01:05:52 ◼   ► It for me. It's definitely stood the test of time

01:05:54 ◼   ► Yeah, I I sure do get a lot of beatmoji from Myke

01:06:00 ◼   ► Alright I want to go with the live photo effects. These are

01:06:06 ◼   ► Effects that Apple added in iOS 11. I don't think they are super popular, but they're perfect for me

01:06:14 ◼   ► Because I have two puppies now, I guess dogs because they're supposedly they are one year old

01:06:21 ◼   ► We don't have a precise date because they were abandoned so we don't know the birthday

01:06:25 ◼   ► But they are these live photo effects you access them by

01:06:29 ◼   ► Swiping up on a live photo in the photo app and you get this

01:06:34 ◼   ► Gallery this horizontal carousel at the bottom

01:06:38 ◼   ► There are probably four

01:06:41 ◼   ► effects. There's loop bounce, long exposure, and I think just a standard live photo one.

01:06:47 ◼   ► And I love the loop and the bounce ones because they are perfect for little dogs playing around

01:06:55 ◼   ► and doing stuff. So you create these animations that are either looped or that are reversed

01:07:02 ◼   ► with the bounce one and they are fantastic because then you can share the animation,

01:07:09 ◼   ► You can make a gif out of it and they're so fun and you don't need to install a separate app from the App Store to generate these animations.

01:07:19 ◼   ► It's built into the Photos app. As long as you take a live photo, all you need to do is swipe up and choose the effect.

01:07:27 ◼   ► They're super fun. They're perfect for dogs, I assume also for kids playing around and doing stuff.

01:07:33 ◼   ► or if you're capturing something that is moving in some some animated object in general

01:07:40 ◼   ► I think it's probably gonna go well. Also for people jumping into a pool or something

01:07:44 ◼   ► you can use the bounce effect to to great extent for that type of live photo. So yeah,

01:07:50 ◼   ► they're not super popular but I use them a lot.

01:07:54 ◼   ► One thing that I wish those live photo effects did was to work like live photos because sometimes

01:08:02 ◼   ► they don't, they just loop as if they're GIFs, you know what I mean? So then when you do the 3D

01:08:08 ◼   ► touch on them, it doesn't necessarily always do what I want to do. So I would like to just be able

01:08:14 ◼   ► to replace what happens when I 3D touch, you know what I mean? But I do really like those effects,

01:08:22 ◼   ► I think they're really good. And the last one that I wanted to mention was share extensions.

01:08:27 ◼   ► Share extensions are very nice and my favourite one is the notes one.

01:08:32 ◼   ► So like being able to see a link on Twitter or over iMessage or something like that and then

01:08:39 ◼   ► just share it with the share extension, add it to a note and the note in the note the link is there

01:08:45 ◼   ► with like it's a rich link so it's like images and headlines which are way easier to pass

01:08:49 ◼   ► rather than just copying and pasting text links into a document. I find it so much nicer like

01:08:55 ◼   ► like

01:09:15 ◼   ► the show I go in and look at those URLs and add in all the topics that I want to do for

01:09:20 ◼   ► the shows.

01:09:22 ◼   ► Sometimes I'll see a link on Twitter and then I'll just grab my iPhone, open Tweetbot and

01:09:26 ◼   ► then add it there because I know it will be way easier for me later on to have the rich

01:09:30 ◼   ► link rather than to have just this string of text for like MacStories.net/something/something

01:09:35 ◼   ► right because it doesn't mean anything when I'm just looking at it even though your URLs

01:09:40 ◼   ► are amazing of course but I much prefer to have the actual headline and any associated

01:09:44 ◼   ► imagery just right there. I love the share extensions and that is my favorite one because

01:09:51 ◼   ► it is just a way nicer thing way for me to be able to share URLs around. Because on the

01:09:56 ◼   ► Mac even though there are share extensions or at least some kind of share UI it's not

01:10:00 ◼   ► good really at all so you know what you're gonna do I don't think it's very good so I

01:10:06 ◼   ► love I love the way that it's implemented on iOS so I think it's really great. All right

01:10:13 ◼   ► Is that it for today?

01:10:14 ◼   ► I think so.

01:10:15 ◼   ► Well then, if you want to get our show notes for this week, go to relay.fm/connector/184.

01:10:22 ◼   ► There you will find all the information you need to buy tickets to our WWDC live show,

01:10:27 ◼   ► which you definitely should.

01:10:29 ◼   ► They're just five dollars and you will be able to enjoy the show with hundreds of other

01:10:35 ◼   ► Relay FM listeners.

01:10:37 ◼   ► And you'll also be supporting OTCONF, which is a great, great, awesome thing to support.

01:10:42 ◼   ► They do awesome work for people in our community.

01:10:46 ◼   ► You also find information about our sponsors there,

01:10:48 ◼   ► Pingdom, Squarespace, and Linode.

01:10:49 ◼   ► We're kind enough to sponsor this week's episode.

01:10:52 ◼   ► I want to thank everyone for listening.

01:10:53 ◼   ► If you want to find Federico online, he's at maxstories.net.

01:10:56 ◼   ► He is @Vittici on Twitter, V-I-T-I-C-C-I.

01:11:00 ◼   ► When Steven is not just outside

01:11:02 ◼   ► of the McInerney Convention Center in San Jose,

01:11:04 ◼   ► he can also be found at five12pixels.net,

01:11:06 ◼   ► and he is @ismh on Twitter.

01:11:09 ◼   ► And I am @imike, I-M-Y-K-E.

01:11:11 ◼   ► Until next time, say goodbye Federico.

01:11:13 ◼   ► Arrivederci.

01:11:14 ◼   ► Cheerio!