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176: A Kernel Panic at the Disco

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0:00:00[Music]

0:00:08From Relay FM, this is Connected, episode 176. Today's show is brought to you by Sane Box,

0:00:14Anchor and Ting. From Overcast London, my name is Myke Hurley from, I'm assuming probably sunny

0:00:23Italy, Rome. We have Federico Vittucci. Ciao Federico.

0:00:27Ciao Myke, it's not sunny but it's early so partially right high.

0:00:31It's got to be at least warm-ish, right?

0:00:33Surely.

0:00:34Yeah, it's not too bad.

0:00:36And the only reason I'm doing this is so I can announce from icy, snowy, frozen Memphis,

0:00:42Tennessee, Mr. Stephen Hackett.

0:00:45It's a real scene over here.

0:00:46It's like I've got forages of snow in my yard and I don't know what to do with it.

0:00:49So I'm just going to sit there.

0:00:51I heard that your kids are never going back to school ever again.

0:00:54Yeah, they're on day five of a long weekend.

0:00:57It's not great. They need to go back to school.

0:01:02I don't know. For them, this is pretty good.

0:01:04Oh, they're having a ball. My to-do list is very unhappy. But that's fine.

0:01:08Yeah.

0:01:09It's fine. We have follow-up, and we have some topics, and we have some ads. It's

0:01:16a pretty normal week on Connected. I mean, that's, I guess, what I'm getting at.

0:01:20It's exciting. Exciting. Exciting stuff. Yeah. Okay.

0:01:23So we're gonna start with follow-up and then we'll do those other things.

0:01:28First point of follow-up this week is several people pointed out that the domain "mike.zone"

0:01:33is for sale, but I don't remember the joke.

0:01:37What is this?

0:01:38I don't know.

0:01:39What happened?

0:01:40I don't remember.

0:01:41What is a "mike zone"?

0:01:43Maybe, I don't know.

0:01:44It's like a "senile zone" but...

0:01:46But for me, yeah, it's my own zone.

0:01:49You're in my zone.

0:01:50So anyways...

0:01:51You're all gonna be in my zone this year.

0:01:52It's still for sale.

0:01:54Should we buy it? If people told us it seems like an important event that we shouldn't forget.

0:01:59The thing is now, at least one of us has to buy it because we're talking about it.

0:02:05So it has to be purchased at this point.

0:02:0830 bucks.

0:02:08Otherwise somebody else is gonna go, "Oh, $30?"

0:02:11Myke.Club is only $5.

0:02:14I want to join the Myke Club.

0:02:18Myke.Website. 25.

0:02:20Very exclusive club.

0:02:21We have to buy all of these. We need to stop talking about this.

0:02:24Myke.mom?

0:02:25We should create a database of all the jokes and stupid things we say so that we can keep track of them.

0:02:32I feel like that's a Kyle job.

0:02:34The real takeaway here is that we're old and don't remember why this is funny.

0:02:40But I had like four emails about it.

0:02:42Yeah, speak for yourself.

0:02:44Myke.webcam is $709.

0:02:48I want to watch the Myke.webcam.

0:02:51I'm pretty confident nobody else is gonna buy that one. I did just have to drop $60 in

0:02:56domain purchases

0:02:58So really did it?

0:03:00Yeah, well because we mentioned three very specific ones and if I don't buy them somebody else is gonna

0:03:06Yeah, them and we've been mentioned on the show if you buy

0:03:09Myke dot webcam, please. Let me know and we will feature you on the show last week

0:03:15we were talking about the potential for a

0:03:17redesign of the Apple watch and Norm wrote in

0:03:20to say that they hope that Apple keeps compatibility with the existing

0:03:25watch bands and straps. I'm curious

0:03:28how long you guys think they should do this? I mean the watch has been out now

0:03:32what

0:03:32three years? Somewhere in there?

0:03:36Would it be reasonable for them to to redesign it and break compatibility with the

0:03:41straps or do you think that that's a big no-no?

0:03:43I don't think the

0:03:46the bands are keeping the Apple Watch

0:03:49innovation behind. I don't think the current situation with the bands is like with the

0:03:5530 pin dock connector before they switch to lightning. I'm pretty confident that they

0:04:00will stay around for a while. I cannot imagine that those tiny connectors and the thickness

0:04:10of the band is keeping Apple from changing the design of the watch. So I think, especially

0:04:16because there's a collector's mindset about the current Apple Watch bands.

0:04:23I think they will be around for the foreseeable future.

0:04:26I just don't know what they would have to do in a redesign to break compatibility with

0:04:31the straps.

0:04:32I guess they could change the width, but those seem like pretty standard sizes.

0:04:35But even if the watch was radically thinner, you're not going to eat into the space where

0:04:40the bands go for a while.

0:04:42So I just don't see it being a problem at any point in sort of the realistic future.

0:04:50The chat room is recommending that if they do it, maybe they offer a dongle so you could

0:04:54convert your old watch straps to the new body.

0:04:56I mean that seems reasonable.

0:05:01My thinking on this is eventually this will happen, right?

0:05:07And I guess if you want to make it thinner, like if what you're really wanting to do is

0:05:12make it thinner than maybe that you would need to do this right like to slim the overall

0:05:18profile of the watch down I don't know right but that would be my assumption of why you

0:05:22why they could potentially look to change this at some point but I am a person who owns

0:05:29lots and lots of watch bands I have bought many watch bands and my feeling on this is

0:05:34like if they do it I'm not going to be like over the moon but I accept that this is going

0:05:39to happen. Like if this year Apple did this, I would be like, man, but okay. Right? Like

0:05:46I've had three of these now, or is it four? How many watches has there been? I get confused

0:05:52now because of the series numbers. Technically four, but it's been three years.

0:05:58All right. So I've owned three of them. Right. So my thinking is after three, if they changed

0:06:03it, like I would kind of understand like some point will change. My thinking of this is

0:06:08I know that maybe people don't tend to buy tons of phone cases, but it's a similar kind

0:06:14of thing to me.

0:06:15Like I will over the life of an iPhone maybe buy a couple of cases for it either because

0:06:20one's broken or I like a new color.

0:06:22Like I just bought the orange one because I really like the color.

0:06:26And I know that eventually this phone's dimensions will change and those cases won't fit anymore.

0:06:32And I guess the bands are a similar thing.

0:06:33At least that's kind of the way that I'm trying to position it in my brain.

0:06:37Two thoughts. The first one is that we're going to get feedback from people who say,

0:06:42"Well, if you buy the stainless steel band, that's not really comparable to the sport

0:06:46band for the Apple Watch." Because the cost, you know, you're spending hundreds of dollars

0:06:51or euros on that band, which I understand. But you can also choose to spend hundreds

0:06:56of dollars on an iPhone case if you want to, right? Like, the choice is yours.

0:06:59True, true if you want a diamond encrusted, yeah, iPhone case, totally.

0:07:07But what I can see happening first is some new Apple Watch bands that are not compatible

0:07:14with old watches.

0:07:16That I can see happening first.

0:07:18Rather than Apple changing the design of the Apple Watch band altogether, I can see how

0:07:26in the near future, we'll get a new Apple Watch and new bands that can only be used

0:07:31on the new watches, instead of saying "I'm gonna buy the new band and I'll use it on

0:07:36my Series 2."

0:07:37How would that happen though? Because if the Kinect is the same, then... okay. We're just

0:07:43imagining here.

0:07:45Like an extra pin or... because I can see Apple moving, for example, into the direction

0:07:49of smart bands that have some technology inside of them.

0:07:55you know yeah that that makes more sense yeah like that's that's a way in which I

0:08:00could imagine that they offer a band that doesn't work with other devices

0:08:03like it because it doesn't have any smarts in it or whatever but yeah but

0:08:07I think it was a good a good thing to talk about right because this is a thing

0:08:12that hasn't happened I think we were all a little bit surprised when the second

0:08:17watch like it all worked okay and then it continued so I think is this gonna be

0:08:22how it always is, I kind of doubt it, but it's kind of about when and how they do

0:08:26make that change. There was something that I wanted to mention because I was

0:08:30kind of just poking around on Apple's website today as I was thinking about

0:08:34some stuff for the show and I stumbled across the AirPower map, right? Now I

0:08:40don't recall, Stephen you may not have a better memory for this, if Apple ever

0:08:45gave any kind of time frame for AirPower when it was introduced? They said at the

0:08:50time all they said was next year which would be 2018.

0:08:54Cool so that's what the website says right now so like they stuck to that. I'm

0:08:59kind of just wondering like when like when is when are we gonna see this

0:09:04product like I would assume soon?

0:09:08How soon is 2018? That's your question. I don't know I was under the impression that there was going to be

0:09:20some kind of, not necessarily Apple event, but like an Apple release week of some kind,

0:09:27where sometime in March, for example, we got a bunch of press releases from Apple with,

0:09:33you know, new announcements. Maybe they could go together with an iOS 11 update, because

0:09:38in theory we should also be getting the iOS 11 update with the battery stuff, which I

0:09:45I assume it's going to be some kind of 11.3.

0:09:48That's the usual modest size update that Apple does before they go into DC.

0:09:55I mean, they did it one time, it was a modest update.

0:09:59It's not a pattern, I don't think, but...

0:10:01Well, last year, we got Fanman AirPods.

0:10:05It tends to be bigger than...

0:10:09It's not groundbreaking, but it tends to be bigger.

0:10:11Come on, it tends to be bigger than the ones before.

0:10:14I think that is a pattern at this point.

0:10:17So I would be surprised if we don't get 11.3 with...

0:10:21I'm not saying that the ground have a redesign, but of major features like Split View is now

0:10:26totally different, but...

0:10:28Dark mode!

0:10:29No, that's not gonna happen.

0:10:31So anyway, I think there could be an iOS update and a few press releases and Apple can announce

0:10:41a bunch of things without doing an event.

0:10:44So maybe it's there.

0:10:45Well at the same time, coming in April.

0:10:49Yeah okay, that makes sense.

0:10:53I think it would be really nice if they could release it with the battery thing.

0:10:56Just like get the battery press release today.

0:10:59That would be kind of fun.

0:11:00I'm still not interested in AirPower.

0:11:02I know that you are Federico because I know that you're all in on that sweet sweet wireless

0:11:06charging lifestyle.

0:11:07Steven, are you wireless charging?

0:11:09Right now my phone is on the Mofi.

0:11:11Are you as a person?

0:11:12Yeah.

0:11:13Are you sitting on a cheat chair right now?

0:11:15I am. It's tingly.

0:11:17Yeah, I've got the Mophie charger.

0:11:19I've got one on my desk and one on my nightstand.

0:11:21And yeah, I'm a big fan.

0:11:23The only time I plug my phone into anything is if I want to charge it in my car.

0:11:28And then I feel like it's 1830.

0:11:31It's really nice. I'm a fan.

0:11:33But I understand why you wouldn't be because plugging something in is obviously super simple.

0:11:40already have a bunch of chargers, you gotta buy something to do wireless charging, it's

0:11:43not as fast if you have a fast charger, you have to have it lined up right. There's lots

0:11:46of cons to wireless charging, but I generally am liking it. I think there's something wrong

0:11:52with me. Like I just... Oh, I mean, definitely. But... I mean plenty of things, but not this

0:11:57one. Not this. Because I just feel like so many people that I know are just like "Oh

0:12:01yeah, I love this wireless charger." Maybe the problem is that I was a person who genuinely

0:12:06really really liked their already existing docks. Yeah. That. Yeah. That like, honestly

0:12:12I don't like the idea of just placing my phone loose onto some pad. Like it's just not, that's

0:12:18just not what I want to do. So maybe that's my problem. Maybe. We have some scheduling,

0:12:24some very exciting scheduling information to give to the connected listener, Stephen.

0:12:29Yes we do. So right now we're recording this on Tuesday mornings. Starting next

0:12:36week we'll be streaming on Wednesdays at 1 p.m. Eastern and the show will be up

0:12:43shortly thereafter on Wednesday afternoons. So we'll be a day later we'll

0:12:47be on Wednesdays now starting next week. Today is our last Tuesday show so so

0:12:53there you go that's the announcement. You've been announced. I would just like to

0:12:57apologize to people. I know that this stuff can be difficult because I know

0:13:00like a lot of people plan commutes and stuff to like the shows that they're

0:13:05gonna listen to on those days so I know it's disruptive to make a change like

0:13:10this but sometimes these things have to happen so you will now hear us I

0:13:16guess on Wednesday commutes or Thursday commutes depending on your time zone

0:13:20would be would be my assumption as opposed to your Tuesday or Wednesday. We

0:13:24love you very much and we appreciate your understanding. Is that all good?

0:13:29Yeah. Did I give the official... It sounds... I feel better. Okay great.

0:13:33That's good then. Today's show is brought to you by SaneBox. Look, I bet if you're

0:13:37listening to this there is something that you don't like about email. It could

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0:15:31so tomorrow or tonight or next week,

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0:15:39I can say, go back with the original time it came in,

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0:16:00gonna snooze something right now as I'm talking. See? Snoozed. That's excellent.

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0:16:36the show. So panic, panic is you don't have to. It's okay. Everything's calm. It's not

0:16:43the best way to begin.

0:16:45at the disco. I like those guys. I did too. That one debut album. Man, I listened to that

0:16:52album so much. I haven't, I mean, it may be, I just haven't listened to it, but that first

0:16:56album, I listened to that album like a billion times.

0:16:59Do you remember the title, "A Fever You Can't Sweat Out"?

0:17:02Oh wow. What a great, just great album.

0:17:05If your computer has a problem at a party, is it a kernel panic at the disco?

0:17:09Why do we still do a podcast with Stephen?

0:17:19Because he is the keeper of the follow-up and the explainer of the old things. So, Panic,

0:17:24the wonderful app developer, announced a couple of weeks ago that they were killing off, kind

0:17:32of, I guess, yeah, killing off Transmit for iOS. Well, I mean, it's not like that they're

0:17:38coming in and ripping it off our phones but like they're just not gonna they're

0:17:41just not gonna develop it anymore probably it seems most likely.

0:17:45Steven can you give us a summary like what's what is happening here? So

0:17:50transmit of course is an FTP client it's been around to the max since the

0:17:54beginning of time and that transmit or panic had an iOS version of transmit and

0:18:00basically they're doing a couple of things they're suspending the sale of

0:18:05transmit that may have actually already happened. I haven't looked Kota and

0:18:08prompt for iOS to other apps are doing are still going. Basically, what this blog

0:18:12post boils down to is that transmit for iOS did not make enough money to cover

0:18:20its own development costs and panicked I think to their credit is unwilling to

0:18:27sell something that they can't actively develop so it could run forever with

0:18:31just maintenance updates, but they feel like that's not doing their customers justice.

0:18:36And so they are pulling the app from the App Store. The app will still work, assuming until

0:18:41iOS, you know, some future release breaks it, but it is effectively at the end of its

0:18:51life. They said that it made about $35,000 in revenue in 2017. That's not enough for

0:18:59them to even pay somebody half time to to develop it and they believe the app

0:19:04needs a full-time developer at least. Because Transmit 5 on the Mac got a

0:19:10bunch of new stuff and that has not made it down to the iOS version. They seem

0:19:19unwilling, I think is the word I want to use, to entertain other business models.

0:19:25So they talk about what would transmit to for iOS look like like a paid update. They don't think that's

0:19:30the answer

0:19:32They don't seem to think that you know

0:19:36Subscription is the answer even though I think we're talking about that and they said sort of the last thing here is that the files app

0:19:43does a lot of file management stuff and

0:19:47that

0:19:49Transmit had a lot of overlap with that which I actually don't really agree with because the files app doesn't have like sftp

0:19:56Connections and that's what transmits bread and butter is so what is for yeah, so like yeah

0:20:01I mean I get the point I get what they're trying to say

0:20:03But the one feature that people used it for is the one feature the files that doesn't have right right which is

0:20:09FTP stuff and so it's it's you know it's going away and in typical panic fashion

0:20:15They've done a really good job of outlining their case and very openly as well. Yeah, I really respect panic like this is a sidebar

0:20:21I really respect panic

0:20:22They've been in Apple software for a long time and they are just very straightforward with their users in a way that a lot of developers

0:20:29Don't have the luxury to be and I just I really respect those guys

0:20:33They did have one last update that made it

0:20:37Support the iPhone 10 which is nice and

0:20:41They're going to keep the syncing so you can sync your favorites from the Mac to iOS

0:20:45That is all going to continue to run and so if you even though the app is gone if you add an FTP connection

0:20:53To the Mac app it'll sync over to your iPad

0:20:56So they are keeping support

0:20:59They are offering customers who purchase in the last 60 days

0:21:03All they've says they're offering them support this Apple doesn't

0:21:08give them the ability to provide a refund but it seems like they want to help those customers out.

0:21:12So yeah, I think that's the news that you know this app that you know,

0:21:17clearly not a lot of people but some people rely on is it's going away and that's that's the story.

0:21:23So one question that can't be avoided here is what does this say about the iOS ecosystem?

0:21:30Like does this mean Federico Vittucci

0:21:33that

0:21:35professional applications have no home on iOS?

0:21:38No, I disagree with that. I think it's been a struggle and I think what we're seeing now,

0:21:48and I think we will continue to see this unfortunate trend, is some of these apps, like Transmit,

0:22:00that tried to bring Pro features to iOS and to the iPad before Apple even believed in

0:22:08Pro software on iOS and the iPad Pro.

0:22:11These apps seem to me like they are struggling to adapt to the times and of course they're

0:22:17not generating enough revenue to justify continued development.

0:22:22And I think Transmit will not be the first to be abandoned.

0:22:28I think we will continue to see this kind of news, unfortunately, over the past couple

0:22:35of weeks and months. And there's something to be said about the fact that Panic -- I

0:22:43love them. It's a company that I highly admire and respect. But when it comes to transmit

0:22:50the app itself on iOS, it leaves a lot to be desired, especially when it comes to comparing

0:22:57transmit on iOS to transmit on the Mac.

0:23:00The features are different.

0:23:01There's several missing, for example, the connections

0:23:05that you can set up on the Mac.

0:23:06You cannot use those on iOS.

0:23:09Services that you can configure on the Mac,

0:23:11they are not supported on iOS.

0:23:13And the most annoying limitation, I think,

0:23:16is the lack of support for iOS 11 features.

0:23:19There's no drag and drop between multiple apps, which

0:23:21would have been ideal for transmit,

0:23:23so you can upload documents and files by dragging them

0:23:26from any other iPad app, and also there's no files integration. And the argument that

0:23:31files replaces transmit is kind of... I don't really believe that argument, because as Steven

0:23:37mentioned, you don't have any FTP features in files, you don't even have basic zip supporting

0:23:43files, so it's not really a replacement for transmit. That said, and there's also to consider,

0:23:50I would say, I would mention the overlap with Coda.

0:23:54I'm taking a look at, ideally tomorrow on Wednesday,

0:23:57I have my next iPad Diaries column

0:24:00about transmit and FTP clients on iOS.

0:24:03And there's a lot of overlap with Coda,

0:24:05which is the other app by Panic.

0:24:07It basically does everything that transmit can

0:24:09with the exception of a couple of details.

0:24:13And of course, Coda does more.

0:24:15And I think I say in the article

0:24:17that Coda feels like transmit deluxe,

0:24:19because in addition to file management,

0:24:21it also does code editing.

0:24:22But so aside from the missing features

0:24:26and the fact that transmit never adapted to iOS 11

0:24:29and the overlap with Coda,

0:24:30there's something to be said about

0:24:32these transformational change to the App Store.

0:24:35I feel like a whole generation of pro apps

0:24:39that came before subscriptions,

0:24:41that came before the new App Store,

0:24:43came before the iPad Pro,

0:24:45those are, and if they don't have the resources

0:24:48justify we want to continue investing on this product, they will struggle and they will

0:24:56be discontinued.

0:24:57And this is, when it comes to making Pro software that didn't work before, that's totally on

0:25:03Apple because you could argue that Apple didn't believe in the iPad as a professional platform

0:25:07and in iOS as a platform for professional software soon enough.

0:25:11They waited those couple of years where on podcasts and on tech blogs we were all saying

0:25:17Apple should really pay attention to these companies that are making Pro software, but

0:25:20they should give those developers the tools to sell Pro software.

0:25:25This is the consequence.

0:25:26Two years later, we're seeing these companies and these developers from indie developers

0:25:30and from smaller companies like Panic, which is smaller by comparing to Adobe, but it's

0:25:36still a bigger company in the scene.

0:25:39We will continue to see, I'm afraid, this kind of news, that apps that launched in 2013,

0:25:44when we were all saying Apple please pay attention to these developers now they

0:25:49are going to be discontinued because they cannot justify major upgrades for

0:25:54iOS 11 and new form factors or new iPads. I hear what you're saying and I

0:26:02don't necessarily disagree with it but I do think apps like Transmit by

0:26:11companies like panic if they can't make it work on the iPad I do think that is

0:26:17that may not say much about the viability of pro apps like on an

0:26:22individual basis but I do think it says something pretty bad about the the iPad

0:26:29ecosystem on the whole and I think specifically the types of users that the

0:26:34iPad has attracted. So an FTP client is not the most exciting thing in the world.

0:26:42It's actually kind of the opposite of that, right? It is like apps like this

0:26:46are only used by people who are, you know, have nerdy things to get done. You know,

0:26:53they're uploading files to a server, they're building websites. I used

0:26:57transmit on a pretty regular basis. I do it on the Mac all the time. I do it on my

0:27:01some to upload our finished podcast files to our host. Those types of users

0:27:08are on the Mac where Transmit has been for sale for a long time. And I'm not

0:27:13saying like Transmit's the only flag here, like it's the only thing to look at, but I

0:27:17do think there's a conversation to be had that those types of users aren't

0:27:22adopting the iPad as quickly as some people would like them to. And maybe

0:27:28Transmit would work two or three years from now if Apple spends the next two to

0:27:32three years really pushing the iPad forward. We're going to talk some more

0:27:36about that later on in the show, but I just can't help but think that if a

0:27:41nerdy app like Transmit can't make it, that that does say something about the

0:27:47type of users that the iPad has been able to attract. I don't think what it

0:27:51says is necessarily positive. I think the problem is there is a problem in looking

0:27:57at this app in like a microcosm because there are, I expect, a ton of different

0:28:05parts to this discussion that we are not privy to and could kind of like taint

0:28:13this. One of these is the fact that transmit for the Mac is $45 so it's like

0:28:19four to five times more expensive than the iOS version. Now whatever you can say

0:28:26to that is whatever you say to that right like whether you say like oh it's

0:28:31because of the race to the bottom blah blah blah blah blah blah blah blah but

0:28:35my point more is what panic requires as a company for something to be successful

0:28:45is potentially different to what Jane Smith the developer requires to be

0:28:54successful? Sure. And I think that there are a bunch of problems in being like

0:29:01this didn't work for Panix so it can't work or like this means that Pro apps

0:29:06on iOS are dead because like we are grading this completely based upon

0:29:12Panix internal metrics for success. But at the same time what other

0:29:18metric is there? Like I can't force my metric of success on another company.

0:29:23Well, the fact that there are four other apps that Federico has mentioned that do these

0:29:27services that are updated on a regular basis.

0:29:30And they're all significantly not as nice as Transmit was.

0:29:33Yeah, but that's the priorities thing, though, right?

0:29:37But the thing is, nice in what way?

0:29:40Do you just mean in design?

0:29:42Or do you mean in features?

0:29:43Yeah, both.

0:29:44Right?

0:29:45But the thing is, maybe your FTP app doesn't need to be beautiful.

0:29:51I mean, maybe not, but if the iPad wants to attract these types of users who are already

0:29:58on the Mac, then this is damaging to that.

0:30:05Because people who buy a $45 FTP client, like look, you can go download free ones.

0:30:10Like Finder can do some of this for you on the Mac.

0:30:14You can use your whatever hosting service web interface, right?

0:30:17Like you don't have to go and spend 45 bucks on transmit.

0:30:19Panic has made a business of it and very successful over the years and yes it's

0:30:23an expensive app and it was expensive on iOS and they clearly have a threshold

0:30:28that an indie developer may not have because they have a staff and a fancy

0:30:32office we've all been there but I guess what I'm saying and I am fully aware

0:30:39that like the danger in this argument is making about this this one app and and I

0:30:43hope I'm not falling into that because I don't want to but I do think that if if

0:30:48If the iPad wants to attract these types of users, it needs these types of apps.

0:30:54And for a bunch of complicated reasons, Panix pricing is definitely one of them.

0:30:59But you wrote off the race to the bottom, I don't think you can do that.

0:31:03And even on the iPad, this app…

0:31:05No, I wasn't writing it off.

0:31:06I was just saying that that's not something worth getting into because we've spoken

0:31:10about that a billion times.

0:31:11Like there's no point talking about it.

0:31:12Yeah, but it is a factor.

0:31:13We'll just leave it at that.

0:31:15But that's why it's not worth talking about.

0:31:17can all agree upon the fact that that is a problem, right? But it's not worth discussing.

0:31:21You can get this wrong on both sides. I think we're, I think we're trying to find that middle

0:31:25ground. Like it is worrisome. But I agree with Federica, this isn't like the death blow

0:31:30to pro apps. But at the same time, like I don't think this can just go by as like, oh,

0:31:35well, you know, it didn't work for one company. Because I do think this points to like fundamental

0:31:39problems with the with Mac power users, not the podcast, but the people like those types

0:31:47of users adopting something like the iPad as a full-time tool because those users who

0:31:56expect this sort of app and this sort of polish, if that's not there on the other platform,

0:32:02then the other platform doesn't look as nice to them.

0:32:04And that may be shallow or that may be silly, but I do think it's a real factor.

0:32:10And I'm just, I mean, part of this is I'm just sad because I used it and I know a lot

0:32:13of people who do and it's a bummer that it's going to go away at some point.

0:32:16The last thing that I want to say about this is there seems to me as if there's a common

0:32:30aspect between some long-time Mac developers when they approach iOS.

0:32:39I've seen apps do this before and maybe to an extent panic fell into this problem as

0:32:45as well, that they try to apply the same lessons that they learned on the Mac before the App

0:32:54Store, and they just bring them to iOS and to the iPad. For example, the thinking that

0:33:09all iPad users, they care about beautiful design, or maybe setting a single price once

0:33:17and then not experimenting with it ever again. Or maybe enabling new iOS features months

0:33:26after the release. And I think what these developers are discovering is that the iOS

0:33:32App Store, especially now with the iPad Pro, is a very different ecosystem than the Mac.

0:33:37the Mac from the 90s and the Mac before the iPhone and before the iPad. And that the way,

0:33:43you know, we are no longer in the, I don't know if you guys ever watched the documentary

0:33:50Macheads from how many years ago, I don't remember, but it feels to me as if a lot of

0:33:55developers, not panic maybe, but a lot of them, when I see them on Twitter arguing about

0:34:01iOS. They still are in that kind of mentality of Apple as the underdog and the Mac head

0:34:08type of era, and it's not like that anymore. And the App Store now is different. It requires

0:34:14constant experimentation. It requires staying on top of changes to iOS. You just cannot

0:34:20say because my app was successful on the Mac, now I take the same arguably beautiful design

0:34:27and attention to detail and the same price, and then, well, it just didn't work on the

0:34:31App Store, so it's totally Apple's fault.

0:34:34I don't think it's easy like that.

0:34:36And I think it's important to stay on top of the fact that the iOS audience is just

0:34:42different and iPad users have different needs.

0:34:46And the apps that I've been taking a look at recently as alternatives to transmit, one

0:34:54One of them has three different versions on the App Store, and one for business, one for

0:34:59standard users, one for education.

0:35:02And the app is File Browser.

0:35:04File Browser has been around for years.

0:35:05They obviously build a successful business on top of this, and they are relentless in

0:35:12implementing new iOS features and understanding, listening to the user base, and, you know,

0:35:17it's not the most beautiful app ever, but it's still around, and it works with iOS 11.

0:35:23So I guess it's a matter of understanding the differences between iOS and the Mac as

0:35:29two platforms, even if they're made by the same company.

0:35:34But I don't think the sort of the nostalgic, the old Mac way of selling software, I don't

0:35:42think it applies to iOS.

0:35:44And I think you're, I think you've got a bunch of chocolate in your peanut butter there.

0:35:47Like I agree like the business model and the needing to have new feature support like Mac

0:35:53developers have gotten out of that habit because the Mac hasn't had radical new UI features

0:35:57in a really long time.

0:35:59But I think that's separate from things like polish and good design that I do think users

0:36:05care about like these apps you're talking about.

0:36:07They're gonna be in the show notes.

0:36:09Most of them are like ugly as hell.

0:36:11And I don't know if but they work.

0:36:14They do work.

0:36:15only option because panic's out of the game. But I think people...

0:36:20Even before, even if a chance mint was still around, but it didn't work with drag and drop

0:36:25and files.

0:36:26But people care about the design and pause, especially high-end Mac users that Apple wants

0:36:31to see them adopt the iPad. Like, you can't write it off completely. There has to be balance,

0:36:37I think, and I think that's what your argument is missing, that you have to have support

0:36:40for drag and drop and these new things. 100% like, still, you know, I go to use an app

0:36:45that doesn't support something new and iOS. I'm like, what are you doing? It's so frustrating.

0:36:50But on the other hand, an app should, a developer should be able to spend the time and the effort

0:36:55to make something look nice. And if they can't afford it, then their pricing model is wrong.

0:37:00You know, like that there all those things have to be in balance. Panic, I think went

0:37:04too far in one direction, thinking of making it too much like a Mac app. But I think these

0:37:09other apps maybe go too far the other way where they're just focused on

0:37:12utility and the UI leaves so much to be desired that I mean people will write

0:37:19apps off based on the screenshots in the App Store and if an app is hideous

0:37:23looking and sadly most of these are then they're not they're never going to be

0:37:28able to attract some of those users some of them will pick them up because they

0:37:32need a tool to finish clearly but some users are gonna write them off because

0:37:36as the design. I don't know if... that balance is really hard to strike and

0:37:42clearly it's been a real struggle for lots of developers over the history of

0:37:46iOS because you have all these factors and it's all compounded the fact that

0:37:50the iOS App Store is a pressure cooker. I would like to see some good

0:37:56examples of apps in this space that strike that balance a little bit better.

0:37:59I would like to just say at this point that I think you're going too hard on

0:38:04the design of these applications. I think that they are just basic. I think

0:38:07hideous is the wrong word to describe them. They are just extremely basic. I don't

0:38:13think that they are hideous. They're not like incredibly exciting and beautiful

0:38:17like panic but they're not... Fine, whatever. I mean so you disagree with the adjective

0:38:21but I think my point stands that if you are used to something like a $45 super

0:38:26polished app on the Mac and your only option on iOS is something that is okay

0:38:33so it's not hideous, but it's basic or clunky, then that doesn't feel as nice.

0:38:38And so maybe you don't trust the app as much or you don't feel like it's the right fit for whatever reason.

0:38:44Well, that's a way to go about it for sure. I disagree with that, honestly. I think

0:38:50for all the reasons that I mentioned before, I think it's a

0:38:56I don't think that the design is

0:39:01is really the problem here, but the problem, from my opinion, and now I don't work at

0:39:05Panica, I have no idea what the numbers are, but it feels to me as if that way of using

0:39:16software primarily, even if alternatives exist primarily because of the design, is, I don't

0:39:23think it necessarily applies to iOS these days. I don't know, maybe it's just me, but

0:39:30I'm looking at companies, for example, like Ulysses, and they have been able to adapt.

0:39:34They were around on the Mac for years, and they are going through some changes.

0:39:39But you know, and they're just one example.

0:39:43I think the real problem here is the things that Apple did wrong years ago, for sure,

0:39:49but also a lack of experimentation, of playing around with different things.

0:39:58But yeah, we cannot for sure. So at some point this whole discussion is, you know, I don't

0:40:04know how useful it can be to just speculate on what Panic did or didn't do wrong.

0:40:10So yeah, I do. Before we move away from this, I do just want to point out a couple of things

0:40:15because I mean Panic, we're up front with it. Last year, Transmit made $35,000, which

0:40:23I would expect for some people in most cities in the US, like that isn't enough money.

0:40:27And I understand that. Of course, we don't know what it made in the years prior. We're expecting

0:40:32it probably made more because it lasted for the amount of time that it lasted for. So the revenue

0:40:38decreased over time. But I also want to just mention, because I think it is worth bringing up,

0:40:42that in the same paragraph, they talk about paid upgrades. So it is the idea, I mean, the idea that

0:40:49Federico is touching on is the idea of staying too fixed in to your specific ways that you believe

0:40:59that your business works. I'm sure they thought about it, I would like to believe they thought

0:41:05about it, but Transmit really, really does feel like an app that you could get people to pay

0:41:11monthly for. And for whatever reason they decided not to do that. But there is a concern here that

0:41:19potentially they canned it because they were thinking about their their tried and true way

0:41:24of doing business. I mean which is the exact same reason why Panic pulled a bunch of their

0:41:29applications from the Mac App Store was because they couldn't do paid upgrades. So that is their

0:41:35business model and has worked very well for them. But it is I think worth pointing out that like

0:41:40That is not the business model for app stores now.

0:41:44So that is something that I think is worth just highlighting

0:41:48because we have those pieces of information

0:41:50from them themselves.

0:41:51Do we want to stop talking about this now?

0:41:54- Yes, please.

0:41:55- All right, Federico, can you just very quickly

0:41:57rattle off your alternatives?

0:41:58- File browser is the one that I mentioned,

0:42:02and Coda, and I would also say iFiles,

0:42:06which supports Rackspace, Cloud Files too,

0:42:08which is our CDN that we use our Mac stories.

0:42:10And these are, when it comes to FTP,

0:42:12I would say the three choices that I would try.

0:42:16And I go into more detail with screenshots

0:42:18and I explain a bunch of features

0:42:21in the next iPad Diaries, sorry.

0:42:24I also wanna give a shout out to Documents by Readdle,

0:42:28which in theory supports SFTP,

0:42:31but I wasn't able to make it connect to my FTP server.

0:42:35But it's also a basic file manager, which I could see the argument here that in the

0:42:40age of files you probably don't need documents, with the exception that documents handles

0:42:45zip archives, which in 2018, you know, files still doesn't.

0:42:52And also I want to mention devon.think, which is on the other end of the file manager spectrum.

0:42:59It's an advanced file manager.

0:43:00You can do things like automations to save new files in different formats.

0:43:05It supports web archives, which are one of the features that Mac users should be familiar

0:43:11with the ability to save a web page offline.

0:43:14It also supports multiple databases syncing with an encrypted database via Dropbox.

0:43:20It's what I use to organize my research material, but it doesn't support FTP for uploads and

0:43:26file transfers.

0:43:28So this is just a file manager.

0:43:31So I'm not sure if I will stick with a single FTP client and file manager on my iPad, but

0:43:40I would say these are the alternatives that you can play around with right now.

0:43:44And File Browser is the only one that integrates with the File Provider extension, so you can

0:43:53actually connect and browse your FTP server in the Files app.

0:43:58All right, let's take our first break.

0:43:59then we're going to talk about something and then we're probably going to argue again.

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0:45:35So Federico, in a stunning break from convention, you have decided for the first time to try

0:45:44a third party iPad keyboard. I know you have no experience in this whatsoever. What did

0:45:50you buy? How is it treating you?

0:45:52Well, you know, for years I've been using an Apple Smart Keyboard as my only iPad keyboard

0:45:57and I thought, you know, maybe it's time for a change, maybe I should try some of those

0:46:01third-party iPad keyboards. And this is not really the truth, I'm not sure how I can keep

0:46:10pretending. So, new iPad keyboard, I've been using the Slim Convo, the Logitech one, we

0:46:18We talked about it in our live show, connected live from Chicago back in October 2017, so

0:46:25you can go back and listen to that one.

0:46:27I've been very happy with the Slink Combo at my desk.

0:46:32I haven't been happy with the Slink Combo when I needed to use the iPad in my car or

0:46:37on my lap or when I was on the couch or something.

0:46:41And the obvious solution, because I don't want to use the Smart Keyboard for a bunch

0:46:46of reasons that I also talked about in the past, such as the lack of backlit

0:46:50illumination or the non-adjustable viewing angle. And the only solution was,

0:46:57once again, the Bridge keyboard, the keyboard, the Mac-like, the MacBook-like

0:47:04keyboard that, for example, Jason Snell uses. But Bridge keyboards are quite

0:47:10well known on Twitter and other tech podcasts for their unreliability.

0:47:16It's not uncommon that you buy a bridge keyboard and you need to return it

0:47:21because it's dropping keystrokes when you type. This happened to me twice in

0:47:27the past and that's why I really did not want to try the bridge lottery again.

0:47:33I didn't want to see if the third time was a charm. But spoiler alert, it was.

0:47:39totally worked. I realized, as I was talking, so here's how it happened, I was talking to

0:47:44Steve Tran Smith on iMessage, and he had been tweeting about the fact that he was waiting

0:47:50for a bridge keyboard, and I went on Amazon Italy. So Amazon Italy never had the bridge

0:47:57keyboards before. I went on Amazon Italy just, you know, just out of curiosity, and I saw

0:48:02that the Space Gray one for the 12.9 was in stock, and this was Sunday evening, and it

0:48:10had Monday morning delivery.

0:48:14And there were only a handful left in stock, and I thought, you know, maybe I should try

0:48:20again.

0:48:21And worst case scenario, I'm just going to return it, because returning something on

0:48:25Amazon is not too bad.

0:48:29So I got one and Steve was quite upset that mine was coming before his keyboard because

0:48:37he's been tweeting for like a week about this bridge keyboard and mine just showed up like

0:48:4212 hours later. And yeah, it worked. This time it appears that I have a functioning

0:48:52bridge keyboard that does not drop. This is actually, you know, the chances are, you know,

0:48:59you have far better chances of winning, I think, a WWDC ticket than getting a working

0:49:05bridge keyboard. But yeah, it seems to be working. It reconnects to my iPad when you

0:49:11open the lid, it connects, it doesn't drop any keys, and it's just as beautiful as the

0:49:19keyboard I remember seeing Jason use with his iPad Pro. And so far, I'm happy with it.

0:49:26I can use the iPad on my lap, I can use it on a desk, I can use it in my car, because

0:49:31it's like using a laptop, which is why people on Twitter yesterday were really upset.

0:49:37So I want to give you a breaking piece of news.

0:49:39I went to Amazon to see if it's available here, because I'm thinking I might be willing

0:49:45to try it again, now I don't have to ship it to the US if it's broken, which was the

0:49:49problem that I had with the last two that I tried.

0:49:53But the Amazon Echo Spot is now available in the UK.

0:49:57I just wanted to tell you that information.

0:49:59I've been...

0:50:00I'm tempted.

0:50:01I've been enjoying mine.

0:50:02I have the spot on...

0:50:03Yeah?

0:50:04Yeah, yeah.

0:50:05Jeff Bezos calls, took you in at night.

0:50:07Alright, I'm tempted.

0:50:09Yeah, you can drop in on me if you want to.

0:50:13You know, okay, we're gonna roll diversion here.

0:50:15I was thinking about this.

0:50:16Like I watched a review on The Verge about the Echo Spot recently and they're like, "Oh,

0:50:20if you don't mind having a camera in your bedroom."

0:50:22"Oh, I don't want a camera in my bedroom." And then I thought, "Oh, all of our phones

0:50:26have cameras in them, whatever." And then kind of moved on from that feeling for a little

0:50:30bit. Right? Because it hits you, because you're like, "Oh man, I don't want a camera in my

0:50:36bedroom." And then you remember, I know, that we have four cameras in our bedrooms because

0:50:43each of our phones have two of them. Right? So, like, whatever.

0:50:46Or six, so you get two cameras on the back of your phone.

0:50:49Oh no!

0:50:50Multi-pat lifestyle.

0:50:51got some big problems and iPads as well but anyway maybe I'll give it a go maybe I'm gonna

0:50:56build up an Amazon right now including an Echo Spot and a bridge keyboard but like we can think

0:51:00about that later and the reason is because I had one and I loved the form factor what I didn't love

0:51:07is the fact that the keys didn't work but the form factor is fantastic the reason being because it's

0:51:14a laptop and laptops, spoiler alert, is a great form factor. So the people say, "Oh,

0:51:21you just got a laptop, why don't you get a MacBook?" That is the argument that people

0:51:26make and I feel like I can't believe, I still feel that this argument needs to be made.

0:51:32And like Federico, "Will you say it with me? I have it in the document here. Will you

0:51:37say it with me, it's all about the OS, right? That's what it's about. It's okay to prefer

0:51:50iOS over the Mac. I think it's fine. I just don't understand why some people, and this

0:51:56is what I've been trying to engage with these people on Twitter, like asking "Why do you

0:52:02send me this reply? Why do you think it was necessary to tell?" I've been trying, because

0:52:06Because I feel like if you maybe sometimes if you try to diffuse the situation with these

0:52:10people maybe it helps. Because for example, let's say someone on Twitter tweets at me,

0:52:16"Congratulations. Congratulations. You just invented the laptop." And I can feel the sarcasm.

0:52:22I can feel, I can feel the tone, right? And so I reply to these people, "Why do you do

0:52:27this? Why do you feel, what's this tweet necessary? What's the purpose of your tweet? What are

0:52:33you hoping to change with this tweet? That's what I've been trying to understand. Like,

0:52:39it's an iPad, it runs iOS, and it's got a keyboard attachment that makes it look like

0:52:44a laptop. It makes it like a laptop, but it's not a computer that runs a Mac OS. Now, what

0:52:51is your problem if I'm using an iPad with a keyboard? That's what I don't understand.

0:52:56I felt that we were past this point of some people just prefer MacBooks, which is fine.

0:53:03And some people prefer iPads, which is also fine. I don't understand why some people feel

0:53:11the need to reply in that way on Twitter. And when you reply to them, they don't reply

0:53:17back. So all the people that I asked, why do you do this? Why do you feel like it's

0:53:21necessary for you to point out to me that I made the iPad into a laptop and they never

0:53:27reply. Because maybe they just want to get into a fight and they just want to annoy you

0:53:32on Twitter. Which is sad, because I would like to have a conversation with these people.

0:53:36I would like to say, "What makes you angry? What makes you angry?"

0:53:41Or, you know, maybe they realized that they were making a dumb joke and obviously it didn't

0:53:45work because it only annoyed you. Like, that could be a big reason for a lot of people.

0:53:49lot of people aren't trying to upset you, they're just making a joke. But there are people that like

0:53:54make these comments and they believe that what you're doing is saying that the Mac is bad.

0:53:59No, no.

0:54:00Like I don't, it doesn't, the thing is it doesn't have to be one or the other, right? Like

0:54:05again, you know, maybe I'll just throw out some reasons again why me and Federico would quite like

0:54:12to attach keyboards to our iPads that make them look like MacBooks. The reason is is because we

0:54:18We both prefer iOS.

0:54:20We like the ultimate portability that comes along with it.

0:54:23And this is in two different ways, the way that I look at it.

0:54:25My iPad is more portable than my Macs.

0:54:29But also, my iPhone is the most portable device of all.

0:54:32And it shares a consistent OS and experience with my iPad.

0:54:37Like, they're very similar.

0:54:38They use the same applications.

0:54:40Except if you need Control Center, there's that.

0:54:44So deal with that, Myke.

0:54:45Deal with it.

0:54:46is still the same control center. How do you get to control center on the Mac? Please give

0:54:52me that information. Yeah, they should have control center for the Mac actually. Right,

0:54:57but this is my point, right? Like I'm not saying they're the same swipes and taps. And

0:55:01I'm just mocking control center, you're just touchy. I know you are. Yes I am. They have

0:55:07built-in cellular connections, iPads do, which is really lovely. There are many, many, many

0:55:11reasons. And the thing is, like, we just, this is just what we like. And it would be

0:55:16really nice if they could make a keyboard that really worked very well. So Stephen,

0:55:20why don't you ask your question?

0:55:23What if Apple made an iOS powered laptop? Jason Snell has been writing a bunch about

0:55:28this. I think it's a really interesting idea. Would you be interested in, you know, say

0:55:32a 12 inch MacBook or a 13 inch MacBook form factor, but it ran iOS instead of Mac OS?

0:55:41Here's my question before I answer, because I need the specifics.

0:55:46Would the screen be detachable?

0:55:48I mean, Apple doesn't believe in that, so I would say no.

0:55:52Just for the sake of our conversation.

0:55:54So my answer would be, I would consider that device for the home, but I would still like

0:56:03a screen that I can detach.

0:56:04Because I really like the idea of the convertible, that I can pick up the screen and use it with

0:56:09the software keyboard or put it into the thing and it becomes a laptop.

0:56:14I really like that but I would still consider because I want an iOS laptop

0:56:19even if I won't buy one I want the iOS laptop to exist and you know yeah.

0:56:26I would 100% buy it and replace my 12.9 with it and keep using my 10.5 wherever I go in the world.

0:56:32I think it'd be really interesting and Apple seems allergic to

0:56:36experimenting with form factor on the notebooks like there's no two and ones

0:56:39there's no touchscreen on the max and and the further we get into this the

0:56:44more it seems like that all is a mistake that these devices are popular on the

0:56:49other side of the fence and Apple doesn't have anything to show for it so I

0:56:54find that the conversation really interesting there'll be links in the

0:56:56show notes Jason Snell has written two columns at Macworld basically one

0:57:00listing the pros and the other listing the cons is a very interesting approach

0:57:04But I agree with you all that this would be, it'd be great if this existed.

0:57:08I think it would do a lot for the platform, but the trade-off is that portability, right?

0:57:14The bridge keyboard and these other keyboards are attractive because you can separate them

0:57:18and you still just have a tablet, right?

0:57:20So you can still use it in bed or in the car or anywhere else.

0:57:23Whereas a notebook, at least the way Apple makes notebooks, those two things are joined

0:57:27permanently.

0:57:28So it seems like that's the distinction.

0:57:30Federico, what is not so great about the bridge compared to some of the other products that you've tried?

0:57:35It doesn't have an Italian layout, so I'm stuck with the stupid return key from the American layout

0:57:43That is a stupid return key

0:57:46You know it's not the L-shaped one that we have in Italy

0:57:51So and here oh, yeah, we have it too nice. Well. I mean of course Europe once again teaching the rest of the world

0:57:58world. Oh man, so much. I mean, if we haven't encouraged enough email yet…

0:58:08After last week, with the comments about the…

0:58:12No, no, we don't talk about that again. We don't talk about it.

0:58:15I feel like I can…

0:58:17You can take on the world!

0:58:18I can't survive anything at this point.

0:58:22Except a house fire.

0:58:23No, why would you say that?

0:58:26God, no!

0:58:28[LAUGHTER]

0:58:31You know, I tried to explain the situation to Sylvia.

0:58:37She was like, why?

0:58:39Why?

0:58:41Her question was, why do you still like people?

0:58:45Something like that.

0:58:48Man, she's my kind of person.

0:58:51Yeah.

0:58:52So anyway, it doesn't have the Italian keyboard layout.

0:58:58Because of the way that the hinge is designed, the iPad sits lower than the keyboard, slightly

0:59:06lower, which makes it more difficult, not impossible, but more difficult to swipe from

0:59:11the bottom to open the dock and control center, because the keyboard kind of gets in the way.

0:59:17I saw someone on Twitter saying that they also have a Breached keyboard, and that was

0:59:21really clever actually. They cut two small pieces of foam and they put it in the two

0:59:29attachments of the keyboard to raise the iPad a bit higher so that it's not a problem when

0:59:36swiping from the bottom. And I might consider something like that. But my foam cutting skills

0:59:41are not too great. Not that I know, I'm just imagining. It's Bluetooth, so it doesn't have

0:59:48a smart connector and that means that, well, it means that you don't get all the latest

0:59:54smart connector issues on iOS 11, but it also means that you got to wait a couple of seconds

1:00:00for the keyboard to connect, which is…

1:00:03And the battery.

1:00:04And the battery, and the battery.

1:00:05You got to think about that.

1:00:07You got to charge it every couple of months at least.

1:00:10And finally, this is a design flaw I think of the bridge keyboard.

1:00:14doesn't have the keyboard slash case, it doesn't have like a lip on the side. So if you want

1:00:21to open, because it's got a magnetic connection and it's quite tight, but it doesn't have

1:00:27like a cutout to place your fingertip and detach them, it can be a little tricky to

1:00:34open the Brydge keyboard when it's closed on top of the iPad screen. It's not like MacBooks

1:00:41for example, they have a cutout, so you can place your finger and raise the screen. This

1:00:46doesn't have a cutout. So I've noticed since yesterday, I've already noticed that, for

1:00:52example, Sylvia said, "So show me this keyboard." I was like, "Hold on, I cannot find a way

1:00:57to open it," because I was kind of struggling.

1:01:00You used to do that tiny crowbar with you at all times.

1:01:02Yeah. Or I should grow a single fingernail longer than the others.

1:01:07Please don't do that. Whatever you do, please don't do that.

1:01:11Some people do that. I always thought it's super gross.

1:01:14I know, I really don't want you to do it.

1:01:16I think it's for different reasons besides an iPad keyboard, but I'm not sure.

1:01:20Oh no, no, no.

1:01:21No, I don't know what that is.

1:01:24I don't want to know. I want to move on. Please. So anyway, iOS laptop please. Bridge keyboard

1:01:30finally works, but if you want to get one, please be aware that it's a lottery. And as

1:01:36with other lotteries, if you don't win you're gonna be sad, only in this case you also gotta

1:01:40return a keyboard to Amazon.

1:01:41And if my Twitter, I'm making a very timely joke here, if my Twitter timeline is anything

1:01:45to profess to, if you do win a lottery, you can tweet about it and get people to retweet

1:01:50you in the hopes that they will give you some money. I don't know if you guys have been

1:01:54seeing this, but this keeps popping up in my timeline, that guy who won like the 400

1:01:58million dollar thing, whether it's true or not, like there's a tweet going around that

1:02:03he's going to give people money if they retweet it or something.

1:02:05Really?

1:02:06I can't, yeah.

1:02:07Well, I'm not giving anybody any money if they retweet my keyboard key pictures.

1:02:14That's not going to happen.

1:02:16You will give them hell though if they argue with you.

1:02:18No, I'm just trying to reason with them.

1:02:20I'm just trying to reason with them.

1:02:21I have a human conversation.

1:02:23That's what I want to do.

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1:04:05Gentlemen, I would like to pose a hypothetical to you, which I think ties a thread through

1:04:12some of the conversations that we've been having today, and also maybe highlights the

1:04:18fact that we haven't really seen anything in the way of rumors of iPad hardware leaks

1:04:25or anything like that.

1:04:26I was about to say yes, a duck-sized Myke would win against a horse-sized Steven.

1:04:32But it's not about that.

1:04:33It's about that.

1:04:34Okay, okay.

1:04:35It's about that.

1:04:36It's not about that.

1:04:37It's not about that.

1:04:38Here's my hypothetical situation.

1:04:39So now that Apple is getting themselves such good press and customer satisfaction from

1:04:46professionals in rededicating themselves to making pro Mac hardware, will they therefore

1:04:53take their foot off the pedal for pro iPad hardware, considering that the pro iPad market

1:05:00is less represented in the technology press.

1:05:04So another question to this, can there be pro Macs and pro iPads at the same time?

1:05:09Okay. So there's a few things to unpack here. The first one I think I'm mildly concerned

1:05:21about the lack of any tangible rumors about the specifics of new iPads this year. Now,

1:05:31I don't think last year the rumors mentioned the stuff like ProMotion, but I remember that

1:05:39there were rumors of 10.5 and new iPad form factor, and I wonder if there's any new iPad

1:05:48hardware in the pipeline coming soon or soonish or if we're gonna have to wait until September

1:05:56or if we're not gonna get any new iPad in 2018. I want to believe that the iPad release

1:06:06cycle will not stop, that we're not going back to the days of "it's been two years,

1:06:15I guess, time for new iPads. So I want to see Apple continue releasing new iPads and

1:06:21new iPad software features in iOS. So I feel more confident about the software than about

1:06:27the hardware at this point. But the other question is, what about the relationship with

1:06:35the press and the fact that the tech press has liked the renewed commitment to the pro-Mac

1:06:45hardware line and community.

1:06:48And the problem here, I think, is that the usual circle of tech press that Apple works

1:06:57with, they tend to be Mac users and they tend to be pro-Mac users.

1:07:03At least it's very common, you know, whether it's a website like The Verge or TechCrunch

1:07:08or someone like John Gruber.

1:07:10Podcasts like this one!

1:07:12Right?

1:07:13Like me and Steven are both very happy about this, right?

1:07:17Like about the iMac Pro and the Mac Pro and stuff like that.

1:07:19But especially when you consider...

1:07:20Yeah, it's everywhere.

1:07:21When you consider... when it's time, for example, to see the new hardware, those websites are

1:07:29going to be more excited, I think, about new Pro Max than new Pro iPads, if only because

1:07:36they use them more. It's like if you send me an iMac Pro for review, I would be happy.

1:07:43It's a new Apple machine, it's a powerful one, but it wouldn't be over the moon, because

1:07:47I don't use it every day. And I guess the same happens with the iPad. So I do wonder,

1:07:55Apple sort of say let's put the iPad on hold for now, let's totally focus on the Mac and

1:08:02make sure that we get good press, we get good coverage, so that we can sort of counter all

1:08:12the negative press that we got in 2017 until we announced that we were committed to the

1:08:17Mac and all the problems that happened with the MacBook Pro for example.

1:08:21That would make sense, but I'm concerned about it as an iPad user.

1:08:25But on the other hand, my counter question would be, are we sure that doing that wouldn't

1:08:34create another problem?

1:08:36Because I do remember, so people have short memory maybe, but I do remember all those

1:08:41years until iOS 11 saying, "Well, the iPad is dead.

1:08:46Apple is not going to worry, doesn't care about the iPad anymore.

1:08:50at iOS, iOS is a joke, the iPad has a computer, it's a joke. And I know, because people have

1:08:56told me so many times on Twitter and over email. So now that the iPad is fine with iOS

1:09:0311 and the latest iPad Pros, it doesn't mean that if Apple stops innovating on the iPad,

1:09:10people will not go back to complaining and to writing blog posts and to saying the iPad

1:09:16is doomed. So ideally it should be a balance between the two and it should be both because

1:09:23Apple is a big company with a lot of resources and different teams working on different products.

1:09:34So I think it would make sense for Apple to cater to the to the Mac aficionados in the

1:09:41press but also it would make more sense to keep everybody happy so that you get

1:09:48the Mac people are happy and the iPad people are also happy and so you get no

1:09:52negative coverage anywhere.

1:09:54So here's my feeling on this why I think this is okay.

1:09:58I think that WWDC was the effective Mac roundtable but for iPad

1:10:10users because we got a ton of new features and new hardware all at the same time. It

1:10:17was the acknowledgement that professional iPad users also had been in the weeds a little

1:10:25bit and that things had kind of just slowed down significantly but it wasn't as bad as

1:10:33it had gotten for Mac users at that point which was why Apple didn't need to come out

1:10:39and be like, okay, like we have to tell you in advance what we're doing so you'll feel

1:10:46better, right? I think we kind of got what we wanted for professional iPad users at the

1:10:52kind of time that we expected to get it. Like if this stuff hadn't been ready for June and

1:10:57maybe it was going to come out a little bit later, I would have expected them to also

1:11:03kind of come out and say, "Hey, we're gonna do this." Maybe tack on the iPad stuff on

1:11:12the end of the Mac roundtable thing or whatever.

1:11:14By the way, don't leave. We have one more thing.

1:11:17We're okay. We're okay. And I think the reason that there could be concern on why it is hypothetical

1:11:22is occurring right now is because all of the attention right now is on pro Mac hardware

1:11:28because that's what's happening today and there just isn't anything yet and that maybe if this

1:11:35year continues to go by and we don't get anything on the iPad then it will be cause for concern

1:11:41but I also you know I said this and I believe this I don't think that we're on an annual cycle

1:11:46for iPad hardware I think we're on 18 to 24 months which is probably why we haven't seen anything I

1:11:52I think the earliest that we see any new iPads will be September, but really WWDC is the

1:11:58story, right?

1:11:59Like if there are continued improvements, not the scale of 11, because again, as I said

1:12:02last week, I don't think that's necessary, but if they have continued improvements in

1:12:0812 for the iPad, then that will be great.

1:12:12But I guess the other point, and I'll ask this to you, Steven, is it possible for Apple

1:12:16to focus on both of these professional markets at the same time?

1:12:19Do they have the capability and capacity to do it?

1:12:22They they should.

1:12:25Apple's enormous with lots of resources.

1:12:28I think when thinking about this topic in preparation, I was reminded of that article

1:12:33that came out a couple of years ago.

1:12:35We'll try to dig up the link about Apple's executive structure and how there's not like

1:12:42Each product is not held ownership by a single person at the very top.

1:12:51You have software and hardware and marketing, but there's not an executive vice president

1:12:57of iPad, an executive vice president of iPhone.

1:12:59Those people are further down the chain, but at the very top, it's a very small number

1:13:04of people.

1:13:07article one of the things raised in the conversation about it in the weeks after

1:13:12it was is Apple sort of does Apple have a choke point at the top is there is

1:13:20there a bottleneck at the top that they can you know that core group of five or

1:13:25six people can only focus on so many things at once because they're just five

1:13:28or six of them and they sort of take turns right hey we're gonna focus on the

1:13:33Mac for 2017 and the beginning of 2018 and they were going to deal with iPads

1:13:38later on and you see this cycle if you look over time if you sort of if you

1:13:44sort of blur the edges in this current like 2016 2017 thing which I think is

1:13:49very clearly now I think Apple Park derailed the company in a way they did

1:13:53not anticipate and did not prepare for I still think we're kind of getting back

1:13:57on track after getting that campus done but if you look back this is kind of how

1:14:01it's been for a long time. There's a TikTok to these things where some things have the

1:14:06attention of Apple and then the spotlight focuses somewhere else and they circle back

1:14:10to that other thing. The only thing that supersedes all that is the iPhone of course, right? It

1:14:15has an annual cycle no matter what there will be a new iPhone every September come what

1:14:20may. It will happen. I think Apple should and can and like they should have a Mac and

1:14:30an iPad Pro story that are in parallel.

1:14:34The Gabbles should be able to chew gum and walk at the same time and for whatever reason

1:14:39they can't.

1:14:41My suspicion is that that doesn't have much to do with hardware.

1:14:47That it is much more about software.

1:14:51That Mac OS and iOS are developed in tandem with each other.

1:14:57But because iOS has to be ready for the new iPhone,

1:15:02I don't know, there's something in there

1:15:04that just makes me feel like they struggle

1:15:08to focus equally throughout the year,

1:15:12and that software is the bigger,

1:15:15the bigger sufferer there.

1:15:18But I don't know, I wish they could.

1:15:20I wish that every WWDC, it could be like last year,

1:15:23and everyone's happy all the time,

1:15:25but Apple doesn't seem to be able to do that

1:15:27whatever reason and maybe it has to do with the press cycle maybe it has to do

1:15:31with the small executive team but I think that they should be able to move

1:15:37these things in parallel without any issue but it's not the case. So it's

1:15:45worth mentioning because I like to talk about this wherever I can Apple still

1:15:48does sell more iPads than they do Macs and I mean I'm just gonna throw

1:15:54something out there. I reckon the Apple probably sell more iPad Pros than they

1:15:59will iMac Pros. But does that seem wild? That feels extremely

1:16:03possible just based purely upon how much they cost, right? More than anything else.

1:16:07I mean revenue is a different thing but you know you're thinking about how many

1:16:12customers you want to have and then how much money you can make from the

1:16:14customers over the lifetime etc etc. And I would think that with the current

1:16:20trajectory of the iPad which is positive where it hasn't been for years it will be a terrible

1:16:27time for them to take their foot off the gas and it really does seem like Tim Cook is a

1:16:34believer of the iPad so I would I mean my overall takeaway from this is I would be incredibly

1:16:40surprised if Apple decided to because a few I don't know if knee should be the word but

1:16:49like because a bunch of technology publications were happy about this that they would change

1:16:55their entire business because I don't think that that is a great idea and of course this is only

1:17:01a hypothetical that we have posed right so like I'm arguing against my own question but that was

1:17:07my question in the first place but I would be surprised to see them be like oh so people love

1:17:13those Mac Pros, well let's just make those! Like that's all we need to do. I would be

1:17:18super surprised to see that occur, especially at a time where the iPad is starting to show

1:17:23positive signs that it hasn't in many, many years.

1:17:26And 18 months is fine for that. Like I agree with you, I think...

1:17:29I totally think that is fine. Yearly software updates and 18 month hardware updates, that

1:17:34works perfectly fine for me. I don't need more than that. I don't need an iPad every

1:17:39year.

1:17:40don't think that anybody should be worried that it's January 16th and we haven't heard

1:17:45iPad rumors. If you're expecting a new iPad Pro in March, you've lost your mind. That's

1:17:51just not the way this works.

1:17:52Well, because that's less than a year since the last one, right? It's like nine months

1:17:55or something.

1:17:56Yeah, they did that in the early days, but that's not how it is anymore. That's totally

1:17:58fine because the iPad hardware, yes, we'd all like to see new things, and I think we

1:18:02all have desires for certain features, but it's great. It's not like the iPad Pro is

1:18:07hurting from a hardware perspective right now and so yeah if it's September

1:18:11and we don't see anything you know it's the end of the year we don't see

1:18:14anything and they don't make it until next March you know that's you know 20

1:18:18months or so that's probably on the longer end of things but I think at this

1:18:23point it's fine I think what I think what we all need to be looking for is

1:18:27those trends of wherever the iPad Pro lands if it's 18 months or so then does

1:18:33Apple stick to that and is every 18 months when every 18 months comes around

1:18:37is the update meaningful in a way that matters to its customers? When

1:18:43Apple does annual iOS updates, does the iPad see something every year, which I

1:18:51think all three of us want, I think we all believe that it needs, or is the

1:18:55pattern going to be the way it's been so far and basically every two years you

1:19:00get new Pro iPad features? And if that's the case then I think we can argue that

1:19:04that they need to speed that up.

1:19:06So I think at this point moving forward,

1:19:08if Apple Park is behind them and they're moving in

1:19:11and all that stuff, they're done building it

1:19:13and designing it for the most part,

1:19:16what do the new patterns become for Mac and iOS hardware?

1:19:20And does Apple stick to those and do the patterns make sense

1:19:23and do they meet the needs of the users who make

1:19:26their livings on these things?

1:19:27And if so, that's great.

1:19:29And if not, then we have plenty more

1:19:30to talk about in future episodes.

1:19:33If you'd like to find our show notes for this week's episode, go to relay.fm/connected/176.

1:19:39I want to once more thank our sponsors SaneBox, Anchor and Ting for their support of this

1:19:43week's episode.

1:19:44Go to 512pixels.net to find Steven's work online and you can go to MaxStoriesNet.

1:19:50MaxStoriesNet, that's what it's called.

1:19:52MaxStories.net to find Federico's work.

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1:19:59If you only listen to this show, I've listened to a couple of Relay FM shows, go to relay.fm

1:20:02slash shows and pick something else. I know we're gonna have something else there that you're gonna

1:20:07enjoy. As always, thank you so much for listening and we'll be back at our new time next week. Until

1:20:14then, say goodbye guys. Arrivederci. Adios.