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Connected

157: Your Legacy Chooses You

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0:00:00[Music]

0:00:08Hello and welcome to Connected, episode 157.

0:00:12It is brought to you this week by Eero, Ting, and Crimson Mesa.

0:00:16My name is Stephen Hackett and I'm joined, as always, by my co-host, Federico Vittucci.

0:00:22Hi Stephen.

0:00:24Hey buddy.

0:00:25How are you?

0:00:26I'm good.

0:00:27Uh, it's, it's just the two of us, just the two of us this week.

0:00:31I know there's a, there's a sense of, uh, being grownups when Myke is not around.

0:00:38I feel like, uh, I feel like I'm having an adult conversation instead of, you

0:00:42know, just basically, I don't know what, what is that we do with Myke, but Myke is

0:00:46not with us. We don't know where, we don't know where he will be coming back if he

0:00:51will be coming back but that Steven doesn't doesn't have to stop you from

0:00:58doing the follow-up no the follow-up train cannot come off the tracks no it

0:01:02must it's barreling down on us and it's really good getting dark so you guys

0:01:09spoke last week about the iPad that you bent I found that whole conversation

0:01:13hysterical because I want to follow up on the investigation have you

0:01:21investigated what happened. So I tried to investigate what happened and I couldn't

0:01:26come up with any reasonable idea for exactly how the iPad bent but I saw

0:01:32someone on Twitter today with actually a pretty good idea that maybe this person

0:01:37asked me did you leave the iPad in the Sun and is it possible that the iPad got

0:01:42hot and the aluminum bent because of a of a just a light pressure not even a

0:01:49strong force. Now it is possible that I left the iPad in the sun but you know I

0:01:57don't think the aluminum would bend if I don't see at least the error message

0:02:04with the you know on iOS that tells you that the your device is overheating I'm

0:02:09not sure that that temperature you know if I don't see the message can the

0:02:13aluminum really bent. So I'm doing some googling about the softening and melting points

0:02:21of aluminum. The softening point seems to be like as low as 100 degrees Celsius.

0:02:27I'm definitely not at a beach with 100 degrees Celsius.

0:02:31No, you'd be dead or you'd want to be dead. So I don't think it's that. But iPads

0:02:37not made out of butter. They don't slowly become softer as they warm up. But yeah, so

0:02:44I don't have any real thoughts. I'm sure it was in a bag and just got squished. It

0:02:48happens. But you went to the Genius Bar and I know they all know you there. I know that

0:02:51they roll out the red carpet and they hand you an espresso.

0:02:54They really don't. I wish they did, but they really, unfortunately they don't. So

0:02:59yeah, I went to the Genius Bar and I take out my iPad. Actually, first I go to the guy

0:03:05guy and I say, I have a problem with my iPad Pro. I made a reservation. It's like, yeah,

0:03:09sure. What is the problem? So basically I just pulled the iPad from my bag and I showed

0:03:16to the guy, I was like, this is the problem. And he was like, huh, how did that happen?

0:03:22It was like, well, I have no idea actually. So Apple covered that under, thankfully I

0:03:31AppleCare+ for my iPad. Yes. So instead of, and this is, I should say this is the

0:03:37first time in eight, nine years that I'm buying Apple mobile devices that I ever

0:03:43did AppleCare. I decided to do AppleCare+ because it felt like for a

0:03:48thousand plus euro device it felt like a good choice. So I don't think I've ever

0:03:55done it on an iPad. Yeah. But I do on the phone, I do the AppleCare+ on the phone

0:03:59phone. Because as we've talked about at length, I carry my phone without a case. And sometimes

0:04:04it comes in handy to have AppleCare+. Yeah, and so instead of paying, the guy did the

0:04:10calculation, instead of paying 550 euros, I only had to pay 49, which was pretty nice.

0:04:18Which is less. Which is less. If the math is hard, it is

0:04:21less money. And last week I was telling Myke about these

0:04:26AppleCare costs. And then I was left waiting for a… the guy told me you've got to wait

0:04:35for five to six days. I was like, "Okay, sure I can use my bent iPad. I can go to the

0:04:40beach with a bent iPad. It's fine." But then the following day I get an email from

0:04:45Apple, "Your iPad is ready for pickup at the Apple Store." So I was really…

0:04:49I bet it was. I saw that email address. So we better take care of this guy.

0:04:53I don't know. I don't think that's the case. Probably just luck. You know, who's buying

0:04:58iPad Pro, iPad Pros in August in Rome? Come on. Everybody's at the beach.

0:05:03Just you.

0:05:04Just me buying an iPad, getting an iPad Pro. So yeah, the following day I go to the Apple

0:05:08store. Sure enough there's a cardboard box with an iPad Pro inside. And we make the exchange

0:05:17and the first thing I notice is that I'm trying to turn on the new iPad Pro and it's stuck

0:05:21at the Apple logo. I was like, oh man, this is a bad sign. So I had to do a force reset,

0:05:29like a forced reboot, and then it worked well. I wonder why he was stuck on the Apple logo,

0:05:35maybe some installation gone wrong. And actually I wanted to ask you, do you know if these

0:05:40iPads that Apple gives you, these replacement units, are they actually new devices or are

0:05:45they like refurbished devices?

0:05:48That's a good question. I mean, my experience at Apple Retail so long ago is basically irrelevant.

0:05:55But my understanding is that they are "like new," so they have new batteries and new enclosures,

0:06:02but the logic board or the screen may have come out of something they refurbished. So

0:06:09I don't think it's new, but I think it is "like new," where effectively there's no difference.

0:06:15Okay. But again, that could be, if you're out there and you're listening and you're

0:06:19yelling at me for getting that wrong, send us an email. We'll correct it next week.

0:06:23Send an email to Stephen, yes. So the new one comes with some variant of iOS 10, I'm

0:06:28sure. Did you put 11 on it right out of the box?

0:06:30Right out of the box I went back home because thankfully I was still in Rome. I was in Rome

0:06:35for a couple of days last week. So I went home and I downloaded iOS 11. And yeah, it's

0:06:43fine I had to do a restore from backup which I usually do not perform because it tends

0:06:49to be so slow but you know I have a fiber connection not as good as mics connection

0:06:53but it's still manageable so I did a restore I had to put in a bunch of passwords again

0:06:58but overall I was you know back up and running in I would say three to four hours the iPad

0:07:03was normal again yeah yeah good I'm glad it worked out so quickly you know that delay

0:07:09is kind of annoying but they just can't keep everything in stock right so they have to

0:07:12order you in a service part but um well good I'm glad you're sorted I'm glad that this

0:07:18one is not bent and you know don't dump in this one. Yeah I'm being super super careful

0:07:26with what I do with this iPad. Now it's in your head right? I'm constantly looking at

0:07:32the profile of the device and like is it slightly bent now? Am I bending the iPad? I did that

0:07:38with my 6 Plus, because people remember that some of those phones, I won't say they're

0:07:43prone to bending, but you could bend them. And yeah, sometimes I get in my head, like

0:07:48I pick it up and like, oh no, I've bent it. And then I put it on like a glass top table

0:07:52and like see if it wiggled any, you know, I'm sure anyone watching me thought I would

0:07:55have just lost my mind. But once it's like in your head, right, that it's like, oh, this

0:07:59feels bent, then you have to like prove to yourself that it's not. It's really upsetting.

0:08:03Yeah. Yeah. So yeah, now it's in my head and I'm looking at it all the time, but it seems

0:08:08to be fine. So I was really happy.

0:08:11It's impressive really. You don't know your own strength Federico. That's what it is.

0:08:17I don't know man. I don't know.

0:08:20So we had a bunch of people send us an email about this TechCrunch article.

0:08:25If this is our legacy I'm happy with it.

0:08:30You know it's not what I, you know, you don't always get decided what your legacy is going

0:08:34to be, right? Sometimes your legacy chooses you and ours is wall to wall comprehensive

0:08:41blah blah car coverage. So what is this story? Do you want to break this down?

0:08:45So you know how in Google Maps, in the iPhone app, you can integrate with a bunch of what

0:08:52do they call it? Ride sharing services, stuff like Uber and MyTaxi, you know, that stuff.

0:08:58Yeah, Lyft.

0:08:59Yeah, when you search for an address, you get the usual walking and car transit options,

0:09:06but then you also get these integrations with these services. And if you don't want to use

0:09:09your own transportation methods, you can hook up your account and get a fair estimation

0:09:14in the app, and then you can request an Uber or Lyft directly from Google Maps. Well, now

0:09:20it seems that there's a blah, blah, blah car integration in Google Maps. So if you want

0:09:25to ride long distance and of course you don't want to spend like a thousand euros with Uber.

0:09:32You can see if there's anybody who's traveling there with BlaBlaCar which is the awesome

0:09:38service. Also possibly sketchy, I don't want anybody to get killed by a stranger in a car

0:09:44but you know it seems to be quite popular in Europe and especially in France and Italy.

0:09:48So if you want to ride with someone who's going to the same place where you're supposed

0:09:52to be going, now you can see the estimated cost and the timeline, the schedule of someone

0:10:02else sharing a ride with BlaBlaCard directly in Google Maps.

0:10:06Which, I mean, if you trust and use BlaBlaCard, I should say, a couple of my friends swear

0:10:11by this service, they are super in love with it.

0:10:14So if you're into the idea of doing a BlaBlaCard ride, and if you can survive it, maybe you

0:10:22should test the Google Maps integration because it seems pretty cool.

0:10:26It is nice. I have used the Lyft integration, or at least played with it, you know, you

0:10:31kind of poke at it in iOS maps and like, I'm looking at this place, someone in a car taking

0:10:36me here. It's nice you don't have to go out to another app. It's one of those integrations

0:10:40that makes a lot of sense. So yeah, making moves, man.

0:10:44These integrations in mapping applications like in Apple Maps and Google Maps are actually

0:10:49quite nice. Maps on iOS, the Apple one, has also extensions for developers. So a couple

0:10:57of times in the past I use, I don't know if you're familiar with the service that

0:11:01is called TripAdvisor. It's like a...

0:11:03Yeah, sure.

0:11:04Yeah. So in Italy, I guess in Europe it's super popular because we don't really have

0:11:09Yelp. So we use TripAdvisor all the time. And one sort of sister company to TripAdvisor

0:11:16It's called the Fork and it lets you book,

0:11:18it's like open table but for Italians basically

0:11:21and Europeans I think.

0:11:22And the Fork has an Apple Maps integration.

0:11:26So when I'm looking up, usually restaurants

0:11:29in popular cities like in Rome

0:11:31or in very touristy type places

0:11:34and they have the Fork integrations.

0:11:37So I can go into Apple Maps

0:11:39and make a reservation from there

0:11:41and it takes care, you know,

0:11:42you get this custom UI inside of Maps

0:11:45And it's very similar to the integration system

0:11:47that Google Maps has, but Apple has an actually

0:11:50like a developer API, so anybody in theory

0:11:53can work with Apple to make these extensions,

0:11:55which is kind of neat.

0:11:56- So many times like you have an address or something,

0:11:59you gotta put it on your clipboard

0:12:01and then paste it into one of these other apps

0:12:02or try to remember it or like,

0:12:04it's just way cleaner to have it all in one.

0:12:06So I'm a big fan as well.

0:12:07All right, Jamie wrote in about subscription fatigue.

0:12:11So I'm gonna read a little bit of Jamie's email

0:12:14and I really want to know what you think about this.

0:12:17So this is riffing off something that Myke said,

0:12:19I think a couple weeks ago,

0:12:21that if you only use an application once or twice a year,

0:12:23you may not necessarily want to pay for it

0:12:25for a whole year of use via subscription.

0:12:27So if I have this app, I use it once in the winter

0:12:31and once in the summer, I don't want to pay for it

0:12:33the other 10 months out of the year, for instance.

0:12:36So Jamie suggests a approach for these companies

0:12:39that would be like a smart subscription system,

0:12:41is what they call it,

0:12:43so that you would still pay a monthly fee,

0:12:44but you only get charged if you use the app

0:12:48during that period.

0:12:49So if I use this app in January,

0:12:51I pay January's subscription amount,

0:12:54but if I do not use it in February, March, or April,

0:12:56I don't get billed for those months.

0:12:58I open it again in May and use it, I get billed for May.

0:13:01And I think Jamie's thought is that you could gain

0:13:06casual users, part of the deal with subscriptions,

0:13:08we've talked about it.

0:13:10If you have an app that goes subscription

0:13:12and you kind of only use it every once in a while,

0:13:13you may drop it and this would help keep those people along

0:13:18without getting involved for the full yearly fee.

0:13:22I was curious what you think about this.

0:13:25- I mean, I think these argument make sense,

0:13:28you know, if you don't wanna,

0:13:30we talked about this, I think, in terms of

0:13:33the subscriptions are gonna target different types

0:13:36of customers and different types of audiences.

0:13:40But I think the problem is how do you calculate,

0:13:42how do you create a subscription service

0:13:45that can make these kind of calculations for everybody?

0:13:49So if you apply that to millions of people on the App Store,

0:13:52how do you create a system that can basically build

0:13:57a subscription dynamically and differently for everybody

0:14:03based on their usage?

0:14:05Because that idea seems super smart, you know,

0:14:07like I'm paying a quote unquote subscription but only for the months that I'm actually

0:14:13using the app but how can you, you know it seems to add like a whole bunch of other complications

0:14:20to the system.

0:14:21Right, like what does using it mean?

0:14:22Exactly, exactly.

0:14:23Like if I tap it once when I'm like moving folders around because in iOS 11 that's super

0:14:26confusing, oh no I opened it and I'm going to get charged $3.99.

0:14:30I agree with you that it's fuzzy right?

0:14:32You need some sort of clear definition.

0:14:34- Yeah, and so I don't know because on one hand

0:14:37you got a pretty simple model.

0:14:38Every month or every year you pay X and that's it.

0:14:41Instead we would say, oh well it depends

0:14:44on how much you use the app.

0:14:45So what does use constitute exactly?

0:14:48And then you gotta make an API for this

0:14:50because you gotta tell developers,

0:14:51well either the system decides what using means,

0:14:56so if I wanna export my data from the app

0:14:59because I'm done with it,

0:15:00because I don't wanna use it anymore,

0:15:02I want to take all my documents out of the app.

0:15:04Does that mean I'm using the app?

0:15:06So does the app need to have like a grace period model

0:15:10built in?

0:15:11It seems like it makes sense in practice.

0:15:15It makes sense in theory, but in practice, I

0:15:17would just say, just go look for something else.

0:15:20Because the subscription is clearly

0:15:24meant for a different type of user.

0:15:26And I think the greatest thing that subscriptions

0:15:30are doing right now is they're sort of splitting up the apps

0:15:33into two type of professional applications.

0:15:39The ones that follow the old model of pay once and pay

0:15:42for upgrades or buy the new version,

0:15:44and the new sort of trend of doing subscriptions.

0:15:49And we can choose, right?

0:15:50It's not like everybody is switching to subscriptions.

0:15:53If you-- even using Ulysses as a recent example,

0:15:57The folks at IE Writer or ScrewRunner, for example,

0:16:01which are pretty similar apps,

0:16:03they are not switching to subscriptions.

0:16:05So the great thing right now is that we have choice.

0:16:08And so because we have choice, instead of saying,

0:16:10we should create the system that accounts for

0:16:14how much a user actually uses the app

0:16:18and then calculates the subscription accordingly,

0:16:21instead I think it's just better maybe

0:16:23to pick a different tool and use it.

0:16:27- Yeah, so far, the couple apps that I have had moved

0:16:32to a subscription are apps that I really used.

0:16:34And so they, so far I've not been in the situation

0:16:37where an app that I only use a couple of times a year

0:16:40has done this, but I'm sure it's coming at some point.

0:16:43But you know, like when day one went to their premium model,

0:16:46I used day one multiple times a week.

0:16:49And I was happy to pay for it, and I did so like on day one.

0:16:52For me, I don't use Ulysses, and so, you know,

0:16:56that one kind of just went by me

0:16:58'cause I didn't use it before.

0:17:00I do like that if I want to use it,

0:17:01now there's more options with their trial stuff

0:17:04they've built in.

0:17:05But if I have the need for it,

0:17:07then I'll visit in the future.

0:17:08But I think there are a lot of people

0:17:09who are coming up against apps that fit

0:17:13into what Jamie's talking about.

0:17:14I think it's an interesting approach,

0:17:15but I think I agree with you

0:17:16that it's not quite the right answer.

0:17:18But it's interesting to think about.

0:17:22Because there are sort of all these,

0:17:24anytime there's a change in the app store,

0:17:26there's always pros and cons, right?

0:17:27It's such a complex system with so many apps

0:17:31and so many users that there is no one size fits all

0:17:34in anything, and anytime something changes or is updated

0:17:37or works differently, you always have to approach it

0:17:41in a new light, both as a developer, but as a user as well.

0:17:45- I have to wonder if this problem with subscriptions

0:17:50is mostly a result of the fact that some of the established

0:17:55developers in the industry right now are folks that used to be around before. Like they're

0:18:02relatively old companies. They

0:18:04have a vested interest in keeping the old model around.

0:18:09So I wonder if the new generations of developers like the kid that is now

0:18:1316 or 17 and wants to, it's her dream to start a company in three years. Is she gonna do

0:18:22You know a paid upfront app or are the new generations more inclined to consider these new models whether they are

0:18:30subscriptions or in-app purchases or you know new stuff because the popular apps that we use, you know, the OmniFocus and Ulysses and

0:18:37Scrivener these are all folks that have been around for a long time and

0:18:42Maybe some of them and this is not an accusation, but it's just a natural evolution of things

0:18:47They don't have the mindset to try new stuff because they are structured in a specific

0:18:53way as a company or because they just don't understand that change is scary for everybody.

0:19:00But some people are more inclined to change and to experiment. And usually those people

0:19:04are young people. So I wonder if the apps are five years from now, 10 years from now,

0:19:11where someone who's a kid in college today will create a development studio in the future,

0:19:19will they stick with the old model or will they change to the new ones? That is fascinating

0:19:24for me to think about.

0:19:25Yeah, I think kind of along those same lines, I wonder if this would have been different

0:19:32had subscriptions been introduced five years ago.

0:19:34Exactly. Yeah.

0:19:35Paid up front was still very much the business model and we are also used now

0:19:40to free with in-app purchase or free with ads that introducing this new paid

0:19:48mechanism feels a little late and obviously there's no way to know but I

0:19:54think about that a lot of like what would have this been like had been

0:19:57available earlier in the store and it may have been a more natural stepping

0:20:02stone over to this if we were all still used to paying for apps up front and

0:20:06said that oh hey it's great now you can pay less just on a monthly basis or a

0:20:10yearly basis or whatever and you know it's not a big deal but because we were

0:20:15so used to free apps now that there's some backlash of of users who don't who

0:20:21have been used to not paying for apps and now you know they're they're faced

0:20:25with paying something on a regular basis I don't know it's just interesting you

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0:22:42their support of this show and Relay FM. So we were falsely accused, Federico,

0:22:49- Mm, by who? - As a show.

0:22:51Somebody on Twitter, I don't remember.

0:22:55Blaming us for killing Crash Plan.

0:22:58- Didn't we?

0:22:59- And I was like, no, we haven't talked about Crash Plan.

0:23:01I even looked through the notes.

0:23:03I was like, did we mention it recently?

0:23:04And then the prompt curse killed it, no.

0:23:07This is not our fault. - Okay.

0:23:09- But the news is Crash Plan, which is a backup service

0:23:12for your Mac or PC, they have exited, exited,

0:23:18the consumer space.

0:23:20So it used to be you go to this crash plan,

0:23:23you pay whatever it was, five bucks a month,

0:23:25and you can back up your Mac.

0:23:26And they are moving out of that business

0:23:29and just doing small business, basically.

0:23:33Now we should say Backblaze has been a sponsor

0:23:35of Connected and a bunch of Relay FM shows,

0:23:38but I used Backblaze before then.

0:23:40I've used Backblaze for a long time.

0:23:42But just to get that off the table, they are a sponsor.

0:23:45So I don't necessarily talk about the crash plan thing

0:23:48all that much.

0:23:48It's clearly that it's not working for them.

0:23:52You can migrate from a personal account

0:23:53to a small business account.

0:23:55There's some incentives if you do that.

0:23:57They reckon people use Carbonite.

0:23:59I think all of us would say Backblaze is a better choice.

0:24:02But it got me thinking again about Time Machine and iCloud.

0:24:08So Time Machine backup is great, but the problem

0:24:10is that your hard drive-- like for instance, on my iMac

0:24:13here on my desk, my time machine drive is under the desk.

0:24:16And so if my studio burns to the ground,

0:24:19A, a lot of old Macs would be killed,

0:24:20but two, my data, just on my iMac and the time machine drive

0:24:24would go away.

0:24:25And what Backblaze does, or Crash Plan,

0:24:26or these other services, is they get your data offsite.

0:24:31And I can talk about backups all day.

0:24:34It's a very exciting topic, mostly in Federico.

0:24:36- I had no idea, really, can you?

0:24:39- Yeah, I know, right?

0:24:40Yeah, huh, weird.

0:24:42But it got me thinking, what would it take for iCloud to offer Time Machine backup to

0:24:49the cloud?

0:24:50So I looked up some pricing, because the iCloud pricing seems to change every nine months

0:24:54or so.

0:24:55Right now, if you're in the US, you can buy two terabytes of iCloud data for basically

0:25:02ten bucks a month.

0:25:04And all around the world, two terabytes is the max.

0:25:07So that is more a month than something like Backblaze, which is five dollars a month for

0:25:11for unlimited backup, but it's a reasonable amount

0:25:16for that data, and for most people,

0:25:20you know, if I had this two terabyte plan,

0:25:22if I could go into the iCloud settings,

0:25:25hey, I'm gonna use a terabyte for time machine backup,

0:25:30just carve out a terabyte for time machine backup,

0:25:33and let the other terabyte be used for iCloud photo library

0:25:36and whatever else I have in iCloud.

0:25:38And that seems not unreasonable to me at this point,

0:25:41that they could do something like this.

0:25:45I think it'd be nice.

0:25:46- Yeah, and especially when you compare iOS devices and Macs,

0:25:51even if I don't personally use iCalc backup and restore

0:25:56every time, it's just so easy when you need it.

0:25:59And it surprises me that the Mac

0:26:01doesn't have a feature like this.

0:26:03And quite possibly, I mean, the fact that Macs can,

0:26:07They tend to ship with more built-in storage than iOS devices.

0:26:11Probably that was a problem in the past.

0:26:14But Apple seems to be open to the idea of extending the storage of iCloud Drive.

0:26:18And especially now that they're also going to do family sharing in iOS 11,

0:26:24you can share your space with other members in your family.

0:26:26I'm surprised that the Mac still doesn't have any deeper iCloud integration when

0:26:31it comes to setup and backup.

0:26:33It is surprising.

0:26:35So I've been setting up my High Sierra Drive over and over.

0:26:39Like you, I'm in the depths of a review.

0:26:41And if you sign into iCloud on a blank Mac,

0:26:44it pulls down a bunch of settings.

0:26:46You have all your contacts and calendars like you normally do.

0:26:48But it pulls down account settings.

0:26:50So it knew about all three of my email addresses.

0:26:52And it knows about these other logins and stuff.

0:26:57But it's not nearly as comprehensive

0:27:00as a time machine restore would be, of course,

0:27:03or an iCloud restore on iOS.

0:27:05And we're at the point where I think most nerds know

0:27:09about Time Machine.

0:27:10It's been around since 10.5.

0:27:11It's been a really long time.

0:27:12But it still requires you go buy an external hard drive

0:27:16and plug it in, right?

0:27:18Or-- and most people have notebooks,

0:27:20so you've got to remember, like, oh, it's on my desk

0:27:21when I charge my laptop.

0:27:22I need to plug in the drive.

0:27:23I know I need to buy a dongle.

0:27:24And I think a lot of people can go longer

0:27:29than they think they do between backups.

0:27:30and then you're at risk for data loss.

0:27:33And something like CrashPlan or Backblaze takes care of that.

0:27:38A lot of things would have to go wrong for me to go get my data off Backblaze.

0:27:41It's not my first backup, but it is my safety net.

0:27:44If my office disappears, then I can go get my data from Backblaze.

0:27:51And I think people would be more willing to do something like this

0:27:56if it's built in with iCloud system settings, because it's just built in.

0:28:00They trust it, they don't have to go find something else.

0:28:02They already know and trust Apple and the iCloud brand.

0:28:06And it just seems like an opportunity for Apple

0:28:08to maybe make a move here at some point.

0:28:12And Dan Morin, I wrote this thing over at Macworld.

0:28:14This is one of those deals where I was preparing

0:28:16for the show and then somebody we know wrote basically

0:28:19exactly what I was gonna say.

0:28:20So go read Dan's article.

0:28:23It's very much in line with this.

0:28:25But I think it would be nice to have another option

0:28:28for Mac users.

0:28:29said that iCloud backup is so good on iOS and time machine is really good but again

0:28:35you got to go you got to go buy a hard drive and not everyone's gonna do that.

0:28:38mm-hmm yeah. Crash plan. It's time for backup plays. It's uh it's the way to go.

0:28:45This week Apple introduced app development in Swift. This is a new

0:28:50community college curriculum built around the Swift programming language.

0:28:55So Tim Cook has been doing this like great American tour.

0:28:59He's spoken at some factories.

0:29:02He was in Austin, Texas where Apple actually has a really big corporate presence in Austin.

0:29:08He was speaking at the Austin Community College District, which is apparently a 74,000 student

0:29:17community college or group of community colleges and more or less this is a course on Swift.

0:29:29This is a quote from Tim Cook.

0:29:30We've seen first hand how Apple's app ecosystem has transformed the global economy creating

0:29:35new industries and supporting millions of jobs.

0:29:39We believe passionately that the same opportunity should be extended to everyone and community

0:29:42colleges have a powerful reach into communities where education becomes the great equalizer.

0:29:47feels good. Yeah. It feels nice. Yeah. They've been talking about this, you know, extending

0:29:53Swift with this type of course. So I think it's, you know, I wonder if we'll ever see

0:29:58this kind of initiative from Apple outside of the US, but still, I mean, in Italy they

0:30:03do have the sort of the, what's it called? Not the Apple university, like the app accelerator.

0:30:11Like the it's like, yeah, you get like a college degree or something and to become an app developer,

0:30:16it's in Naples and it's structured like a university degree, I think. So that's great.

0:30:25There's one in India too, I think, now.

0:30:27Yeah, there's one in India, I think. But it would be great to have this kind of curriculum

0:30:32in the community colleges as well. So it's great that they've started doing this in the

0:30:37US. I think it's definitely, you know, it's one of the things that sort of distinguishes

0:30:45Tim Cook's Apple from what the company was before, especially now that they have their

0:30:50own programming language. And you can see a certain amount of pride every time Apple

0:30:55talks about this stuff, whether it's like Swift Playgrounds and what they're doing with,

0:31:00you know, extending playgrounds to, for example, now kids can, you know, run custom code on

0:31:06like Bluetooth toys and small drones even. So that's awesome. And you can see how they,

0:31:12As a company they are proud to ship this kind of software and to create these opportunities

0:31:18for kids and students.

0:31:21So I'm really happy to see that they're continuing to do this stuff.

0:31:25Yeah, and so this is on the iBook store, which we can get to, but this is available, I'd

0:31:33say it's going to be offered at more than 30 community colleges across the US in the

0:31:362017-2018 school year.

0:31:39you would imagine that this would grow. And this is separate from things like Swift Playgrounds

0:31:46on the iPad, but they are slowly building all of this stuff together. And I think it is interesting

0:31:52that they are using their programming language as a means for civil good, if you can say that.

0:31:58There's a quote in this press release from the Austin mayor talking about lifting people out

0:32:03of poverty and into good jobs. I think you're right that Apple leverages Swift for much

0:32:10more than "just" a programming language.

0:32:14Yeah, I think you're right. They're sort of using this as -- I think Swift in this regard

0:32:23is sort of the continuation of -- you know, Apple always said that education is really

0:32:29important for the company and I think

0:32:31Swift is now a representation of that.

0:32:33So I want to talk a little bit about how

0:32:35they're rolling it out. Like I said this

0:32:36seems like it's in iBooks and this

0:32:41comes, I mean they're unrelated stories

0:32:43except I'm going to try to make them

0:32:45related, and this comes after last week

0:32:48Apple announced that in September

0:32:52iTunes U collections will be

0:32:56moving into Apple podcasts and that the courses will only be available through the iTunes

0:33:02U app on iOS. So, I feel like it's always been one of those products that doesn't really

0:33:10have a home. It kind of got glued into iTunes and they've had an iOS app. Do you remember

0:33:15– I had a real flashback reading through this – do you remember the UI for iTunes

0:33:21you at first it was the same bookcase as newsroom but like dark wood instead of light wood it

0:33:27was like way to go guys good work. Do you mean newsstand? Yes yeah newsstand yeah. Yeah

0:33:35because I think newsroom is their website for. That's very confusing. Yeah Apple names

0:33:41man. Newsstand. So yeah I do remember the old iTunes U stuff and there were like some

0:33:47elements that were like borrowed from iBooks even I think. Those old apps like iTunes U

0:33:55and the first podcast app, you know with the tape reel and those were the days of iOS UI

0:34:03design.

0:34:04So many times.

0:34:05So I wonder if this stuff of iTunes U collections moving into podcasts and the courses staying

0:34:16a separate app. Do you think we'll eventually see iTunes U rename to Apple Education or

0:34:22something as a sign of iTunes as a brand and as a product eventually going away?

0:34:29Yeah, I mean the iTunes thing is a bigger conversation, but I do think that this is

0:34:34a step towards dismantling iTunes U and at the same time building up Apple Podcasts,

0:34:40which is something they have a lot of equity in right now and they're really pushing

0:34:44on with iOS 11. I do think that the name clearly comes from an age that we're not in anymore.

0:34:51And there's a lot of talk about iTunes needing to go away, and my money is that 2018 is the

0:34:58year we see iTunes on the Mac get broken up. But either way, I think what's more interesting

0:35:04is Apple's still invested in this technology and invested in leveraging these tools for

0:35:13for, because iTunes U, we should back way up.

0:35:16For people who aren't familiar with iTunes U,

0:35:18it is a platform where teachers or even professors

0:35:23can basically load in content for their classrooms, right?

0:35:28And students can download them.

0:35:30There's a bunch of free stuff through iTunes U,

0:35:33so you can go like, you know, basically look through

0:35:35the material for a class at Stanford or something,

0:35:37you know, or whatever.

0:35:39It still being a standalone iOS app gives me hope

0:35:41Apple is still invested in this. But yeah, I think iTunes on the Mac, it doesn't bode

0:35:46well for that software.

0:35:47Yeah, yeah. I was reading through a bunch of tweets from Marco Aurment a few days ago

0:35:53and I think what he was imagining made a lot of sense that it's not like Apple will, you

0:36:00know, have a big ceremony and kill off iTunes very publicly. Instead, it'll probably, you

0:36:05know, it'll be slowly dismantled and a bunch of functionalities will be rolled out into

0:36:10other products and into separate apps. And eventually they'll just put iTunes in a legacy

0:36:16like the utilities folder on the Mac. Because nobody's really, you know, most people are

0:36:22streaming music or they are using Netflix and, you know, streaming stuff from iTunes

0:36:28on their Apple TVs. Nobody's really syncing their iPhones and iPads and iPods anymore

0:36:35with iTunes. And so there's still those folks that sync their music libraries. But maybe

0:36:40that would be better served by a separate music app instead of having every single feature

0:36:47into iTunes. So maybe eventually iTunes will go into a folder and if you really want to

0:36:51use it you will be able to open it and to sync your devices manually but I wouldn't

0:36:55be surprised if Apple's intention is not to have a big announcement about killing off

0:37:00iTunes. Instead you see a feature going into podcasts, another feature going into the TV

0:37:07app and eventually, you know, maybe a couple of years from now, well, iTunes will be not

0:37:12forgotten but just put there aside and, you know, it's going to be sad for those who,

0:37:20I mean, iTunes did a lot of good things back in the day, you know, it sort of democratized

0:37:24the Apple ecosystem in the sense of you have an Apple device, well now you have a single

0:37:28app to put anything you want in there. So that was awesome but I think it's, you know,

0:37:33it's passed its time and it's probably time to move on.

0:37:36I just find it all interesting, they're making moves on content but not using the channels

0:37:40they may have done a year ago or two years ago.

0:37:43Alright, so we have more to talk about, but first I want to tell you about our second

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0:39:19A story made the rounds this week about a hardware Kickstarter project, which is usually

0:39:24something I don't know if we would cover on the show because hardware and Kickstarter

0:39:29have a mixed history.

0:39:32- They are probably, usually they are probably worse

0:39:36than video game Kickstarters.

0:39:38(laughing)

0:39:39There have been so many examples of accessories

0:39:43never shipping or being super delayed

0:39:45to the point where they come out and they are irrelevant

0:39:48because the technology has moved on.

0:39:50But this one comes from a company that a lot of people trust

0:39:54they're called Astro HQ, they make AstroPad,

0:39:57is an iPad application to turn the iPad screen into an external display for your Mac, which

0:40:04a lot of people use. Astropad comes in two versions. One is, you know, we were talking

0:40:10about this actually just a few minutes ago, the basic version as a paid-up-front traditional

0:40:16model. The other one, I think it's called Astropad Studio, it uses a subscription model

0:40:21for users that want more from the app. So that's an interesting way to go about it,

0:40:25actually release two separate apps and two sort of aimed at two separate audiences.

0:40:31But anyway, now the makers of AstroPad are making the Luna accessory, which is a little,

0:40:35should I say, a little dongle that you put into your MacBook and that basically via some

0:40:42magic, I don't know even how this works, but this little USB thingy, it uses the GPU

0:40:48the metal APIs on macOS to accelerate the graphics on the iPad screen.

0:40:58That means that the iPad, if you have a Luna plugged into your MacBook, the iPad now becomes

0:41:03an external display for anything, not just graphics applications, but for anything that

0:41:09you want to use your Mac for.

0:41:12And it's got insane performance to the point of it feels like an actual external display

0:41:17you know, like something that is being streamed over Wi-Fi.

0:41:20I don't know how these folks do it,

0:41:22but the general idea is that because of the GPU acceleration

0:41:27and because of the Metal API, by going deeper

0:41:30into the system stack of graphics technologies

0:41:34on MacOS, they can have better performance

0:41:36than similar apps that just rely on Wi-Fi.

0:41:39And that because of that, they have a lot of latency,

0:41:41they have a lot of lag.

0:41:42And anybody who's tried this says it's the best iPad as an external display solution

0:41:48I've ever tried.

0:41:50So it seems pretty awesome.

0:41:52Yeah, it really seems like, from the video and people's reactions, it seems like all

0:41:59the lag and stuff you get over a Wi-Fi setting is gone.

0:42:04You don't have to use a lightning cable or anything, just this little dongle.

0:42:08In the video they even show someone on a couch sketching, I think, an Illustrator with the

0:42:11Apple Pencil, like you don't even see the Mac, like it's just somewhere else, right?

0:42:15And the iPad can take advantage of it.

0:42:19It really seems like something Apple would never do, but so many people would like them

0:42:23to do, because there are some, like, especially illustration apps that are only on Mac OS,

0:42:32but I think Apple's response would be like, "Well, you should build them for the iPad."

0:42:37That hasn't really happened with some of these, and it probably won't ever with something

0:42:40like Adobe Illustrator, but if you do need a Mac app,

0:42:44but want to use the pencil and the iPad Pro,

0:42:48this does answer that question.

0:42:50Like the Kickstarter is like super funded already.

0:42:53They're at, is this recording like almost $345,000.

0:42:57Clearly there's demand for this 4,200 backers,

0:43:00which is way bigger demand than I thought there would be,

0:43:03but it does seem like something I'm not sure it's for me,

0:43:08'cause I really don't have an app on my Mac

0:43:10that I want to use this way, but if you do, this seems like the best way to go about it.

0:43:15Yeah, I wouldn't be surprised if Apple is looking at this idea from a slightly different

0:43:22angle. And that is most of these companies, their pitch is use your iPad as an external

0:43:29display. And that makes a lot of sense if you're that type of user that mostly works

0:43:34on the Mac, but also as an iPad. And so when you're working on your Mac, you want to find

0:43:39some utility for the iPad. Instead I would not be surprised if Apple is sort of seeing

0:43:46this as if they were ever to do a similar feature. Something along the lines of "use

0:43:53your iPad to control your Mac". Something like "transform the iPad Pro into a Wacom

0:44:00tablet". You know, with the Apple Pencil and with the, you know, with apps on your iPad,

0:44:04can now integrate them with similar apps or with companion apps on macOS. And so whereas

0:44:11these companies, they try to... I don't want to say they demote the iPad as a dumb display,

0:44:19but they let you use the iPad when you wouldn't probably use the iPad because you're at your

0:44:24desk. Instead, I think if Apple were to do something like this, they would do, you know,

0:44:30your iPad Pro and now you can use your iPad to control your Mac. See, does it make any

0:44:37sense what I'm saying?

0:44:39Yeah, yeah. I think it does. And I think that opens it up to more users than just people

0:44:46who want to use Illustrator. It makes it more flexible.

0:44:49Yeah, and again, this is all speculation. I don't actually know if Apple is planning

0:44:55something like this. But it would make more sense to me because I cannot see Apple coming

0:45:00out on stage and saying, "Well, if you hate your iPad, now you can use it as a dumb monitor

0:45:05for your computer."

0:45:06I mean, that kind of takes the wind out of the sails of iOS, right?

0:45:11Pretty much.

0:45:12Forget all this stuff.

0:45:13Just everyone's Mac OS over the network.

0:45:16Yeah, just buy a dongle, because we love to sell you dongles anyway.

0:45:21They do love dongles.

0:45:22So buy a dongle and use your iPad as a display.

0:45:24That's it, we're done.

0:45:25Pack it up and go home, iPad.

0:45:28We fired all the iOS engineers. That would be... they're not doing that.

0:45:32But still, still, if you want to use your iPad as an external display, this is probably

0:45:37the way to go. And I mean, we all knew that Wi-Fi was a lossy solution to this problem.

0:45:44So you know, whatever these guys did in terms of code, you know, the fact that they can

0:45:50hook up with the, you know, with the metal APIs on macOS and the GPU, that seems crazy

0:45:56to me. So it sounds also crazy awesome. And if I were, you know, that type of user, I

0:46:03would be all over this. I would probably buy the 10 pack option, you know, just, just buy

0:46:08a dongle for every occasion, you know? So yeah. So there's that. So best luck to those

0:46:12guys that seems to be, uh, rocking and rolling. Yeah. So, so Frederick, it is the end of August

0:46:19and the iPhone event, depending on what you read, could be just a couple of weeks away.

0:46:25So today the Wall Street Journal is reporting that the iPhone event will take place on September

0:46:3212th, which is a Tuesday, and it will take place in the Steve Jobs Theater, which of

0:46:37course is built at Apple Park.

0:46:40It has got an above-ground lobby, I guess, an entryway, and then the theater is underground.

0:46:47We talked about it when they announced the name.

0:46:48It's a perfect name.

0:46:49So yeah, I was curious if you think, I mean this seems like the ideal thing to start holding

0:46:57events at the C-Jobs Theater with, right? Having your iPhone, your biggest product,

0:47:01introduced there seems like a great way to introduce it. What do you think?

0:47:04Yeah, and I mean especially after 10 years of the, from the first iPhone, that would

0:47:09be perfect. I think that would be the right way to look back tastefully, but also look

0:47:16forward to what is coming to the iPhone's future. So I think that would be a perfect

0:47:20combination honestly. September 12 as the date, personally I would be extremely relieved

0:47:29if an event is in mid-September because that would mean that iOS 11 is not launching for

0:47:35at least a week after the event, which would put the iOS 11 release date at least September

0:47:4319th or September 20th. So that would be awesome for me because it means another 20 days of

0:47:47editing my review and preparing all the little surprises and extras that we're working on.

0:47:54And also I wonder if maybe pushing the release of the new iPhones by a week, you know, compared

0:48:01to the previous two years, instead of returning to the pattern of the 2014 releases, I wonder

0:48:09if it's a product of Apple is making a new phone and they needed slightly more time.

0:48:14So they had to push the announcement and not in the first week of September but in the

0:48:19second week with the iPhone launching in the third week of September. So that could be

0:48:22a possible reason. But if the rumors are correct, we are in for quite the show because Apple

0:48:30in theory is announcing three new iPhones but also 4K content on iTunes with a 4K Apple

0:48:37TV launching in theory alongside 4K movies and TV shows on iTunes. And what else? Probably

0:48:44another announcement/demo of the HomePod. Am I missing something else?

0:48:51I mean, we'll see software, right? We'll see if we can have iOS 11 and High Sierra.

0:48:56And of course the new Apple Watch, which according to the rumors has an LTE version this time.

0:49:01So that would be quite a lot of stuff, you know? No iPads because they did the iPads

0:49:06in June but still quite the show. There's a lot of stuff man. I think back about two

0:49:11years ago they had the Apple TV 6s and 6s plus, the big iPad Pro, it was a big two hour

0:49:20event and this would be on up there with that. I think it would be great to have it at the

0:49:27theatre. We've talked about this before where they lump other products with the iPhone to

0:49:35to share that stage with the iPhone, right?

0:49:37'Cause that is their biggest, I mean, WBC is big,

0:49:40but the world cares about the iPhone keynote, right?

0:49:44People don't really pay attention to WBC as much.

0:49:48But, so if you have all that attention,

0:49:51why not do this other stuff

0:49:54and have these other products ready to go?

0:49:57And so many of them work together

0:49:59where the Apple Watch and the phone go together.

0:50:01And maybe there's something unique there

0:50:03if you pair it with a new phone

0:50:05or the Apple TV is sort of always floating,

0:50:08so they have to stick it with something

0:50:10to make it make sense?

0:50:12- Well, this is something that I wonder about in my review,

0:50:17and I don't remember if I also discuss this on the show,

0:50:22but there's a section in my IOS 11 review

0:50:25where I'm talking about the new image and video formats

0:50:29coming with IOS 11, if and HEVC.

0:50:34And I wonder if maybe, because Apple is supposedly

0:50:39going to roll out 4K content, and of course,

0:50:41traditional 4K content is huge in terms of file sizes.

0:50:46So I wonder if maybe Apple was waiting for HEVC,

0:50:49the high efficiency video codec, to roll out with iOS 11,

0:50:54with tvOS, and with macOS High Sierra.

0:50:57I wonder if for a 4K Apple TV to come out

0:51:01and for 4K content to be available on iTunes.

0:51:05If Apple wanted to have that piece of the ecosystem

0:51:09in place first, to have HEVC available as a format on iOS

0:51:14and all the other platforms, and to request all the movie and TV

0:51:22show companies to release their 4K stuff in that format,

0:51:27with that codec, which results in better compressions,

0:51:31smaller file sizes, built-in support for HDR,

0:51:35and all these other modern features of movie formats

0:51:39on our devices.

0:51:41So I do wonder if,

0:51:45everybody's been saying Apple must do 4K,

0:51:47and Apple must do 4K,

0:51:49and Apple knows that they have to do 4K

0:51:50if they don't wanna be left behind,

0:51:53but before they can do that,

0:51:55they wanted to have the underlying technology

0:51:58done first with a better format.

0:52:00- Yeah, it's interesting.

0:52:02Anything they could do to bring those file sizes down

0:52:06is good for them, but it's good for customers too, right?

0:52:09If you hit play on the Apple TV

0:52:11and you're downloading 4K HDR content.

0:52:14You know, right now,

0:52:15if you have a pretty decent internet connection,

0:52:16you hit play on a rental and it just starts, right?

0:52:18There's enough data coming in that it has plenty of time

0:52:22to stream it all down locally

0:52:23before even getting close to needing it.

0:52:27And 4K is a lot more data, but with this new compression,

0:52:30they may be able to help balance that out.

0:52:33I think, the more I think about it,

0:52:35the more I think you're right

0:52:36that the 4K Apple TV is dependent on this.

0:52:39It's also dependent on them having 4K content ready

0:52:43in iTunes, like we spoke about a couple weeks ago,

0:52:45having some way to upgrade your 1080 content to 4K.

0:52:48There's a lot of moving parts there

0:52:50and the iTunes movies and TV show, you know,

0:52:54that is probably the most important part

0:52:57of the iTunes ecosystem.

0:52:58I think it's probably more important than the music store at this point.

0:53:01And obviously it's front and center on the Apple TV. So you have to have that,

0:53:06right? You can't launch a 4k Apple TV and not have 4k,

0:53:10at least some 4k stuff in the iTunes store. That would just be, that'd be silly.

0:53:14So there's a lot of moving parts there, but I think the more I think about it,

0:53:17the more I think you're right that this is sort of all one lump sum.

0:53:21And again, it's a big stage, so why not do it here if it's already. Yeah,

0:53:26Exactly.

0:53:27Yeah.

0:53:27So we'll see.

0:53:28Oh, how many days left?

0:53:31Uh, two weeks at this point.

0:53:33Yeah.

0:53:33Just about.

0:53:34And, and surely if, if this 4k Apple TV is real, we're going to see demos.

0:53:39We're going to see Netflix or Hulu or somebody, uh, Amazon prime video, uh,

0:53:44on stage and saying, Hey, we're ready for this on day one, because that's important.

0:53:49I write that if you, if you have this TV, that's 4k and you have this box, it's 4k.

0:53:54You want to have all your other stuff.

0:53:56And so this is this is going to be one where I think we see some demos

0:53:59I'm sure there'll be there's always a cringe-worthy video game demo

0:54:03I will get that too

0:54:04But I mean we'll know within the next couple days if it's the fifth or not because they've got to send invites out if it's quiet

0:54:09Over the next couple days, then I think the 12th is is much more likely. Yeah, I

0:54:14was waiting for the invitations to go out today and instead we got the

0:54:20developer beta 8 of iOS 11

0:54:22So I was really surprised by that. We don't always get to beta 8 or you know, even better 7

0:54:28Yeah, so if Apple can still no GM, right?

0:54:31No, no GM. The GM is gonna be officially announced as usual at the event and you know developers on that day can you know

0:54:40Maybe the following day can submit

0:54:42is11 apps to the App Store, so

0:54:46Definitely looking forward to that because the final week for me means taking screenshots and videos because now I was seven in theory is final

0:54:53Yeah, I'm super excited about all this. You know, we've been talking about this phone. It feels like about ten years

0:55:00yeah, like I feel like we've talked about this phone forever and

0:55:03I'm just super excited about it. The more we learn about the more excited I am about it and

0:55:09Not everything that introduced will be for me. I don't have a 4k television

0:55:13I'm not looking to buy a new television so the Apple TV won't be for me yet, I don't

0:55:17think.

0:55:18But there's other stuff, you know, an LTE Apple Watch, I'm very curious about how they

0:55:22pull that off and what that's like in experience.

0:55:24I'm very curious about the new phone and I think it's going to be a fun fall and, you

0:55:30know, along with Myke and his, you know, year of enthusiasm or whatever he's called on this

0:55:35show, like, I think the three of us are just, we're excited about seeing this stuff and

0:55:39get our hands on it next month.

0:55:40I think it's called the year of optimism.

0:55:43Yeah, something.

0:55:45Myke gives names to everything.

0:55:47Everything.

0:55:48Do you know Myke has nicknames for objects in his house?

0:55:52Yes.

0:55:53OK.

0:55:53I know that his canary is called Buster.

0:55:55Yeah.

0:55:56Is it called?

0:55:56Because it busts the bad guys.

0:55:57Buster or Alfred or--

0:56:00I think it's Buster.

0:56:01I'm almost positive.

0:56:02OK.

0:56:03He's adorable.

0:56:05He really is.

0:56:06All right.

0:56:07We're gonna get into some teachy-teaches,

0:56:10but first I wanna tell you about our final sponsor.

0:56:12That is Crimson Mesa.

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0:56:27Shokim Niimai is a fun strategy game

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0:56:35All you have to do is swipe on your pieces to move them,

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0:56:42It's based on a game that was popular in ancient times,

0:56:45but was forgotten for thousands of years.

0:56:46And now it's back, it's on the iPad, and costs just $9.99.

0:56:51I know Myke has spent some time with it.

0:56:52He said it was really fun and simple,

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0:56:57as opposed to making it all about

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0:57:00And that makes it really different

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0:57:39All right, Federico,

0:57:40you are here to talk about something that I will admit to you.

0:57:43I didn't know was a thing in iOS 11 until you suggested it,

0:57:46that you talk about it. And that is SMS filtering in iOS 11.

0:57:51So I assume is this like call filtering is an iOS 10 where it detects spam or

0:57:56what is this? What is this thing?

0:57:57So last year Apple rolled out the spam calling extensions that allowed the

0:58:04developers to identify potential robocallers, you know, those companies, awful companies,

0:58:11that call you and they want to sell you something or maybe it's like it's not even a person

0:58:15on the other end. Anyway, that was a new extension point in iOS 10. With iOS 11 they want to

0:58:21tackle another aspect of this problem, of the same problem, which is companies that

0:58:26spam you over SMS or MMS even, because they found your phone number somewhere and they

0:58:33they get in touch with you, they send you offers, they send you links, they send you

0:58:36just annoying messages to catch your attention and you know for spam reasons and engagement

0:58:43and whatever. So how do you block SMS? Well you cannot really block SMS if you don't know

0:58:50the source beforehand. So iOS 10 and even iOS 9 I think it featured a built-in unknown

0:59:02and junk section of the Messages app that, by default,

0:59:06put messages from unknown contacts into that view

0:59:12so that you wouldn't be distracted by notifications

0:59:15so that those messages wouldn't end up

0:59:17in the main conversation list.

0:59:20But still, there's still some messages

0:59:25that go through that filter.

0:59:29Because sometimes-- I don't know if it ever happens.

0:59:32to you but sometimes I get these messages that don't actually show a phone number.

0:59:36They show like a name of a store or I don't know how that works but somehow my iPhone

0:59:44doesn't recognize that as an unknown contact. And so it goes through the unknown and junk

0:59:50filter and it ends up in my main conversation list. You know, spammers are really enterprising

0:59:58They always find a way.

1:00:01So with iOS 11, there's this new API.

1:00:03It's called the Identity Lookup API.

1:00:06And it's the foundation for this new extension type, the SMS

1:00:11filtering extension.

1:00:13This allows developers to write apps

1:00:16that don't block SMS and MMS from these companies.

1:00:21Again, you cannot block them beforehand,

1:00:23but you can filter them.

1:00:24And by filtering them into the unknown and junk

1:00:27view of the Messages app, you can allow the users to not be distracted by notifications

1:00:34and to go into that section when they want to clean up and remove all of these conversations.

1:00:39The filtering extensions, they only work with SMS. They cannot integrate with iMessage,

1:00:48and they work locally on your device. They cannot integrate with your carrier, for example,

1:00:57or they cannot integrate with the iMessage protocol.

1:01:01They are a simple way to listen, basically, for incoming SMS.

1:01:06And based on a list of keywords or phone numbers

1:01:10that you want to filter, they can hide those messages

1:01:14by default and put them into the unknown and junk

1:01:18view of messages.

1:01:20There are some details of these extensions

1:01:23that we should cover.

1:01:24First, you can only activate one at a time.

1:01:27Unlike content blockers, if you want, in Safari, if you want,

1:01:30you can activate multiple content blockers at once.

1:01:33I don't recommend you do that.

1:01:35But if you want to, it's possible.

1:01:37With the SMS filtering extensions,

1:01:39you can only activate one at a time.

1:01:42When you go into-- when you have some of these apps installed,

1:01:44you go into the settings for messages,

1:01:47and you see the unknown--

1:01:49I think it's called the filtering section or the unknown

1:01:51and junk section.

1:01:53Anyway, you go in there and you see that you can select one of these filters.

1:01:57You get a message, you get like a permission dialog that says the extension will be able

1:02:01to read your incoming messages, of course, because it needs to actually take a look at

1:02:06the phone number or the keywords included in the body of the message.

1:02:11Once you enable one, it's running in the background, you don't have to do anything else.

1:02:16So I've been playing with three or four of these.

1:02:19I think they're going to be an extremely popular category of IS-11 apps because they

1:02:24remove that tiny frustration of getting SMS from my local grocery store, now for some

1:02:31reason sends me spam via SMS because they have my phone number, because I have a loyalty

1:02:38card and they have my details. So a few months ago they decided, "Let's just start sending

1:02:42Federico some SMS about, you know, vegetables discounted on sale today. I have no idea what

1:02:50they think that's a great idea, but they do it anyway.

1:02:52The way that, at least, you know, based on the betas that I've had so far, most developers

1:02:57are going to offer blacklist and whitelist features. So if you want to make sure that

1:03:04some SMS, either from a specific phone number or that contain a specific keyword, they go,

1:03:11are filtered out and they go into the unknown and junk section, you can create a blacklist.

1:03:17Otherwise if you want to make sure that some SMS, stuff like one-time passwords from your

1:03:22bank or two-factor authentication codes, if you want to make sure that those SMS go into

1:03:30the main conversation list and that you get notifications from them, you can whitelist

1:03:35them. So you can make sure, you know, these are the good ones and these keywords, they

1:03:39are bad messages, filter them out. I think they're going to be extremely popular and

1:03:46you know, considering that Apple has already done spam call extensions and now they're

1:03:51doing SMS filters, I think they're really helping people get rid of these annoyances

1:03:59on a daily basis. It will be interesting, I think, to see how developers design these

1:04:07extensions in the sense of I've seen for example developers integrate with core

1:04:15ml and the natural language api's to automatically detect possible spam

1:04:21keywords I've also seen some folks try to do like a crowdsourced database of

1:04:28popular spam keywords so aggregating that data across the extensions user

1:04:36So it will be interesting to see if most developers settle on "here's the app, create your own

1:04:44blacklist manually, type in some keywords, type in some phone numbers" or if they will

1:04:49do some type of smart extension that tries to figure out on its own what is potentially

1:04:55spam over SMS.

1:04:57So again, this is probably not a big deal as spam called extensions last year, if only

1:05:05I think spam calls are more intrusive and more annoying than SMS. But they're still

1:05:12welcome. So I'm gonna keep one enabled. I still gotta choose the one that I prefer.

1:05:18But I think it will be a nice addition to iOS.

1:05:21Yeah, and carriers have tried this. Just like carriers had robocall stuff. But I use...

1:05:27I was actually trying to find on my phone, I forget the Nomo something, Nomo Robo.

1:05:37It's like two bucks a month or something and it does a really good job.

1:05:39You can add calls to the blacklist and they look over them and then add them to their

1:05:45database so it's crowd sourced a little bit.

1:05:47But this sort of stuff is nice to have because spam, at least for me, has gotten way worse

1:05:54on my phone number.

1:05:55It really got worse when we founded Relay because my phone number was attached to a

1:05:59bunch of paperwork that I assume is public record, but it's out of control.

1:06:03So I'm glad that they're doing something here.

1:06:06And it seems like they're doing it the right way, where it's on-device.

1:06:08It's very Apple-like, it seems like, in the way that they're going about it.

1:06:12Yeah, the extension itself, it cannot even talk to the network.

1:06:17So if you want to have an associated web server that goes along with your app.

1:06:23So these extensions, as you mentioned, as any other extension on iOS, they are bundled

1:06:28with an app that you download from the App Store.

1:06:31But the extension itself, it cannot talk to the network, it doesn't have network access.

1:06:37And the way that Apple has designed the Identity Lookup API is iOS acts as a middleman.

1:06:44iOS talks to your server, and if your server wants to evaluate some keywords that the extension

1:06:50doesn't understand, or if your server has some more information about potential spam

1:06:55keywords. Anyway, iOS talks to the network, and then iOS passes that information back

1:07:02to the extension. So there's no direct network access between the extension and the server.

1:07:08There's iOS in the middle taking care of that translation between the two. So Apple always

1:07:13likes to design these APIs with privacy and security in mind.

1:07:19And I'm not a technical expert, but looking

1:07:22through the documentation, from what I can understand,

1:07:25it seems that they are following through.

1:07:28The same with content blockers and spam calling last year.

1:07:32These APIs are always designed to make sure

1:07:34that user information is not given away to developers

1:07:40and given away to extensions.

1:07:41So the Identity Lookup API follows content blockers.

1:07:45For example, they cannot see the URL of the web page

1:07:48that you're visiting at the moment.

1:07:51And it doesn't surprise me that Apple has designed the API

1:07:55this way.

1:07:56Yeah.

1:07:57You know, it pops up every once in a while.

1:08:02I saw it kind of floating on tour the other day of like,

1:08:05the phone numbers, like the app or messages,

1:08:08is really the only thing on your phone that really

1:08:11can take over the phone, so you get a phone call,

1:08:13that UI takes over the whole screen.

1:08:15People are like, "Well, it'll just be a notification."

1:08:17I don't know how I feel about that,

1:08:18but same thing with SMS in particular.

1:08:21These things can just come to you.

1:08:24And, you know, or something like the weather,

1:08:27or with Twitter or Instagram, I'm going to it,

1:08:29but with phone number, it feels like stuff

1:08:32is just always pouring in.

1:08:33And so to have some smart stuff built up around that

1:08:36to make it a better experience,

1:08:38you know, it's like, yes, let's leverage

1:08:39what iOS can do, what the iPhone can do to make this better for people.

1:08:44And so I'm excited they were adding it.

1:08:46I can't believe I missed it over the summer, but I'm glad you explained it.

1:08:50Yeah.

1:08:51I feel, I feel, I feel teached, so to speak.

1:08:53You feel teached.

1:08:54Okay.

1:08:55That, that is great to know.

1:08:56That is great to know.

1:08:57I think that does it for this week.

1:08:58I think we're done.

1:08:59Yeah.

1:09:00If you, if you want to find show notes this week, point your web browser to relay.fm/connected/157.

1:09:08While you're there, we should mention that it is still August, and that is Relay FM's

1:09:13birthday month, and we're winding down our membership drive.

1:09:16If you're not a member, go check out relay.fm/membership.

1:09:20You get lots of goodies.

1:09:22You can support this show, you can support all the great shows, so every Relay FM host

1:09:27benefits, but lots of goodies.

1:09:31We're doing member-only episodes, we have a newsletter, we got a bunch of 5K wallpapers,

1:09:36A lot of fun stuff, so relay.fm/membership.

1:09:39If you are a member, thank you so much for your support.

1:09:44If you wanna find us online, Myke isn't here,

1:09:48but if he were here, he would be on Twitter,

1:09:50at twitter.com/imike, I-M-Y-K-E.

1:09:54You can find Federico at maxstories.net

1:09:58and Vitici on Twitter, and you can find me

1:10:00at 512pixels.net, and I am I-S-M-H.

1:10:04And I think that's it.

1:10:07So until next time, Federico, say goodbye.

1:10:10- Adios, echos. - Adios.