173: A Series of Heartbreaking Rejections
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but I put my photos and google photos oh
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yeah you know I finally ended up doing
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it because like that thing I just
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tweeted about my controller my
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playstation controller with the worn-out
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thing on the bottom
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mm-hmm i was trying to find the old
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picture like the original ones i wanted
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to the tweet like here's the new one
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yeah uh-huh and i could not find that
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picture i'm scrolling through my photos
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library I just like I could not find I
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couldn't even narrow down to like was
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trying to look at the release date
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destiny but I didn't get in the release
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date i'm scrolling and I know it's like
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one picture i could not find it so I'm
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like okay so to find one picture you
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upload your entire photo collection
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google photos and that was easier
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yes to fight because how else are you
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gonna find the one picture if I knew
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which photo upload like I have to upload
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the whole thing I want to try it anyway
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that's just push me over the edge that's
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amazing so as uploading to literally
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70,000 photos i'm typing in searches
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like as you can search while it's
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uploading trying to think of searches
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that will find this so i type in
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controller
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no matches ps4 no matches black plastic
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matches but none of the ones i wanted
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then I was thinking maybe it's not in my
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photo library maybe some other trapped
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in some iOS device so i start putting up
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and I think it was actually trapped in
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my phone so now i'm uploading from my
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phone like photos that appears again
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Tina has the library not me
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right so it's her photo things so
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uploading from google photos of Google's
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from our mac is pushing those pictures
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up but it's not pushing any of the
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pictures up from my phone so now I'm
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trying to push up my phone into the
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thing and I just had control into the
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search and found two pictures of
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gamecube controllers and a picture of my
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brother getting a playstation 2 in 2004
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seriously it's magic
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it is but it still didn't find the damn
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picture i mean i found myself eventually
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because I figured out that i had tweeted
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it and i found the tweet based on
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searching the tweet so all that and it
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still didn't you still didn't actually
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find the 5th with 3 it found three
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controllers
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the problem is I don't know if that
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picture has been pushed tapenade the
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whole time we've been recording my phone
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has been in theory pushing photos up and
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I guessing that's where it is and the
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seven thousand photos that are on my
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phone anyway it did find pictures of
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controller so I have some help now we
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should do a little bit of John's
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favorite thing in the world we should do
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some follow-up and there's some very
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very sad follow-up there's not going to
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be a 5k monitor at WCC but we don't know
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but that's the rumor
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was there was there ever going to be the
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5k monitor was that really a strong we
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did a whole show last week all about all
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the hardware that we were excited for
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and then like immediately after that all
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the rumor sites said you know you're
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looking for a five-game honors with gpus
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forget it you're looking for new
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macbooks those might not even be there
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no hardware it's gonna be all about
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software don't get your hopes up and of
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course no one even bothered to reshoot
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the idea that they're going to make a
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new back progress don't care about that
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enough to even put on the Riverside yeah
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there's not gonna be any of those either
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so yesterday I was all helpful and now
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the prevalent rumors are all the
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hardware you hope for may still come but
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not at WTC that's not a huge surprise i
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mean the the nomadic prose is a little
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bit surprising but i would expect the
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display to come with an expert to the
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mac pro and whether it's the same time
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is the macbook pro or not who knows but
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it does seem like it's probably going to
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be a a high-end mostly pro products for
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a while I don't think a lot of people
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who are like mid-range buyers who have a
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13 macbook pro are going to be buying
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the very first Apple 5k display it's
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probably going to be expensive
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it's probably going to be you know
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there's this big special thing to
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require the brand-new computers i
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wouldn't expect this to be like just an
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average consumer release i would expect
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us to wait for the background to the mac
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pro but I could be wrong
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I i would think the opposite i would
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think that the whole purpose of this
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monitor is so people who buy macbook
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pros can have a really big screen when
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they said down at their desks and that
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the whole point of this entire product
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is that's why it's got a GPU inside so
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even our lowly macbooks that don't
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actually have a GPU that can drive it no
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problem
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the GPU is inside the screen is enough
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to drive it you're not going to play
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games on it or anything but it's just
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it's enough to actually drive that many
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pixels so now look at all these great
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laptops they're great laptops on the go
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and sit down at your desk and you have
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essentially a 5k imac style screen in
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front of you and they don't even mention
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the macro because who the hell cares
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about the mac pro because if this was
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like a regular update like when they
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when they went from 27 inch LED 227's
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thunderbolt display that was like okay
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we already know how to make screens this
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sighs we've been making them for a long
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for a few years for that point and
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before that we made 30 inch screens for
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even more years like this is no big deal
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it's like mostly existing technology put
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together in a new way in this case this
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is a 5k screen this is still very high
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Empress
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but there still are very few five
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countries in the market so you gotta
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figure out this is going to be expensive
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it's probably not going to be a thousand
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dollars it's probably gonna be a little
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more and even even if it was a thousand
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dollars that still compared to other
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monitors that people would have to put
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on investment that's that's still a
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pretty expensive monitor so I i would
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expect this to be a high-end thing at
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first and then maybe in a few years when
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they update it next to add whatever new
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you know screen construction technique
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developed by then then it'll be more
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consumer e but i would expect version
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want to be
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yeah i agree with that uh however I do
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think that there is some very very big
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demand for this say for example you are
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in iOS developer and say just for the
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sake of discussion you have an actual
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job and you go to an office and that
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office issues you a 15-inch macbook pro
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but they issue you to lenovo displays
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that are of unremarkable resolution and
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so every time you're running iOS
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simulator you're running it at like half
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size even for like an iphone 6 simulator
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so that can cause problems such as
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you're doing something with a
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uitableview and you don't want it to
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look like a uitableview you don't want
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any separators between all the high
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table these cells and when you're just
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looking at the simulator stationary the
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divider lines separator lines between
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each cell disappear because it's at half
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zoom and then suddenly you go and you
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start playing around with your UI
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tableview and suddenly these magical
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lines appear from nothingness and it's
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very freaking annoying because you wish
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you had noticed in the first place
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very not a very big deal but still
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annoying and then you come home to your
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beautiful 5k display and think to
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yourself wow
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would it be nice to have something like
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this at work so i didn't have to run the
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simulator at half height
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I mean just hypothetically anyway I
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would kill for a thunderbolt retina
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display i would kill both of you for a
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thunderbolt display thanks at work hard
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yeah i know you are on I don't think
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work would pay for it because I agree
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with you it'll probably be very
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expensive but man would that be awesome
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Jericho and before the entire internet
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or writes me I i have the two displays
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like and I have a standing desk so I run
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my macbook pro in clamshell mode
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yes I know you don't think that's a good
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idea yes I'm aware that there's heat
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potential heat problems yes I know the
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simulator would be able to run full
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height if i did use the onboard display
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I understand all those things I I'm my
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own man and i do what i want to do all
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right which one of you decided you
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wanted to talk about the iphone SE you
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know it's all about it's all like me to
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add follow-up to the show yeah it was a
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big as a lot of people sent us this
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follow-up it last week we talked about
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the upcoming iPhone and how it might
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look very similar to the 6 and 6s and if
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that was a big deal and one of the
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ending points was like this is their
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third shot at the same form factor and
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if they do a really good job like the
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second second iteration phones usually
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are really good and the third one could
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be even better and we talked about all
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the reasons that might be and a lot of
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people said hey the iphone SE is
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basically the third shot at the same for
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rfactor albeit separated in time by you
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know by quite a few other models in
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between but it really is the third shot
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at five style form factor i don't think
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the SE change that much about the case
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like it's not like the second successive
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being like les bendiga and less slippery
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good to you know trying to do minut
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changes you might not even notice but
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it's still improving on the six does the
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SEC improve on the 5s case in any way
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other than possibly being cheaper to
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manufacture because they didn't have the
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shiny chamfered edge around it
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gosh yeah I don't remember but i think
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there's nothing i can think of and I
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guess different colors but anyway
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everyone loves a phone i see i don't
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know if it's because the third shot of
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the same form factor but it is a
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precedent for doing doing a phone that
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they had two models experience with and
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doing it again and they can do it even
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alright and yet another instance of
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lowercase M act 0 capital OS mac OS as
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husbands
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yeah that's exactly how you pronounce it
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lowercase M back in echo s yeah that's
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how you pronounce it had been seen in
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the wild but apparently has been
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killed and brought back to the farm well
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i think i've seen it before it with a
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capital m and some like apple thing it
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just looks like they forgot the space or
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another thing makes sense that anyway
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they hadn't seen before an apple stuff
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with the capital and I think quickly
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removed as we're recording this right
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now or you can click on the URL that
[TS]
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were pasted into the chatroom you would
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see an official apple page that lists
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will not
[TS]
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it's already been changed already
[TS]
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checked it that you like five minutes
[TS]
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◼
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before the show started
[TS]
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well is is there a spy in our document
[TS]
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you know it was this is a 9to5 mac it
[TS]
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was tweeted all over the place is not a
[TS]
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◼
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secret URL that we just figured out like
[TS]
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◼
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I guess yeah they're on top i was i
[TS]
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◼
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purposely check just before we
[TS]
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reconnected the sky to call I wonder
[TS]
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◼
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think change it like nope still there
[TS]
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and I copied and pasted it right that
[TS]
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document into the notes mere moments ago
[TS]
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but apparently the little elves are
[TS]
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◼
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really fast anyway that's probably a
[TS]
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◼
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fairly telling slip up because when you
[TS]
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◼
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have the list of us all in order like
[TS]
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◼
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that you know iOS Mac OS TV us and watch
[TS]
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◼
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us they all look like the same when you
[TS]
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◼
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write them like that and I know if it
[TS]
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◼
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turns out they don't rename it like this
[TS]
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◼
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this will be a weird series of slip-ups
[TS]
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◼
►
yeah i think at this point it's over
[TS]
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◼
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that's that's the name period if you
[TS]
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◼
►
don't like it
[TS]
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◼
►
sorry I really hear the name macbook
[TS]
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◼
►
when like the very first macbook and
[TS]
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◼
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macbook pro I really hated the name
[TS]
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◼
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macbook at the powerbook was such a
[TS]
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◼
►
better name so it still is a better name
[TS]
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◼
►
and macbook still has a terrible man
[TS]
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◼
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it's still I agree but I got used to it
[TS]
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◼
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and now I don't care you know so that's
[TS]
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◼
►
something that if you if you hate
[TS]
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◼
►
lowercase mac OS okay you know it's
[TS]
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◼
►
gonna suck for a little while and then
[TS]
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◼
►
you're gonna move on and life will go on
[TS]
00:10:25
◼
►
our first sponsor tonight is hover go to
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00:10:29
◼
►
hover com and use promo code this week
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00:10:32
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00:10:35
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00:10:37
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was better
[TS]
00:10:38
◼
►
it was like a few successes of my coupon
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00:10:40
◼
►
code so hover is really go to buy domain
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00:10:43
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►
names and this is a great place to go I
[TS]
00:10:46
◼
►
use it a lot of people have no use it it
[TS]
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◼
►
is so great when you want to make a name
[TS]
00:10:50
◼
►
for project go to hover they make it
[TS]
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◼
►
easy to search for it and make it easy
[TS]
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◼
►
to buy everything is very fairly priced
[TS]
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◼
►
you get a whole bunch of stuff included
[TS]
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◼
►
at no additional cost such as who is
[TS]
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◼
►
privacy very important
[TS]
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◼
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and they support all the domain
[TS]
00:11:02
◼
►
extensions out there they have you know
[TS]
00:11:03
◼
►
all the crazy ones like dot design dot p
[TS]
00:11:06
◼
►
2 dot horse all these crazy ones plus
[TS]
00:11:08
◼
►
all the nice new all the nice old ones
[TS]
00:11:10
◼
►
like calm and dotnet and if you need a
[TS]
00:11:12
◼
►
hand hovers awesome support team is
[TS]
00:11:14
◼
►
there to help you can give them a call
[TS]
00:11:16
◼
►
if you want you can email them of course
[TS]
00:11:17
◼
►
you can also call them on the phone and
[TS]
00:11:19
◼
►
an actual person will pick up the phone
[TS]
00:11:21
◼
►
answer whatever questions you have no
[TS]
00:11:23
◼
►
annoying phone trees no transfers no on
[TS]
00:11:25
◼
►
hold no weights
[TS]
00:11:26
◼
►
it's amazing check it out today hover
[TS]
00:11:29
◼
►
dot-com and use the promo code
[TS]
00:11:31
◼
►
k 56 flex at checkout to save ten
[TS]
00:11:34
◼
►
percent off your first purchase thanks
[TS]
00:11:35
◼
►
to her for sponsoring our show so i'm
[TS]
00:11:40
◼
►
happy to report that Apple apparently
[TS]
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◼
►
knew that I had not spent the time to
[TS]
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◼
►
figure out my WWDC predictions yet and
[TS]
00:11:50
◼
►
has decided to drop some very
[TS]
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◼
►
interesting news and thus me take away
[TS]
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◼
►
most of the time that we're gonna be
[TS]
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◼
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able to talk about Doug predictions and
[TS]
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◼
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instead well we'll just have to talk
[TS]
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◼
►
about some app store changes so thank
[TS]
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◼
►
you people at Apple for timing it
[TS]
00:12:05
◼
►
appropriately because I haven't thought
[TS]
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◼
►
about my depth of predictions yet and
[TS]
00:12:08
◼
►
you can hear me fumble about it in
[TS]
00:12:10
◼
►
probably about an hour and a half but
[TS]
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◼
►
then Marco had to go and ruin it by
[TS]
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◼
►
having an entire podcast about this
[TS]
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◼
►
earlier today so he's all got all these
[TS]
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◼
►
thoughts out of a system already about
[TS]
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◼
►
oh yeah cuz all my thoughts on this
[TS]
00:12:20
◼
►
totally fit in 30 minutes well it's your
[TS]
00:12:22
◼
►
own fault for having a short while I
[TS]
00:12:25
◼
►
save minutes 31 through 90 for you guys
[TS]
00:12:28
◼
►
haha alright so what we're talking about
[TS]
00:12:31
◼
►
is that phil schiller went to I think
[TS]
00:12:34
◼
►
was the verge that broke the news is
[TS]
00:12:35
◼
►
that correct it was a whole bunch of
[TS]
00:12:37
◼
►
sites actually I saw it on a loop first
[TS]
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◼
►
actually yeah wewe my twitter feed which
[TS]
00:12:41
◼
►
is now the substitute RSS the loop is
[TS]
00:12:42
◼
►
the first one that tweeted about it and
[TS]
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◼
►
i think i saw the verge next or maybe
[TS]
00:12:46
◼
►
group after that
[TS]
00:12:47
◼
►
yeah loop verge Gruber Telegraph had 1i
[TS]
00:12:51
◼
►
think that was it that was all the ones
[TS]
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◼
►
I saw although be it's actually like who
[TS]
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◼
►
who got this story and who didn't I
[TS]
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◼
►
don't know how they made those decisions
[TS]
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◼
►
but you could probably read something
[TS]
00:13:00
◼
►
into the favorability of the various
[TS]
00:13:02
◼
►
outlets based on who got this
[TS]
00:13:04
◼
►
yeah it was so basically the story is
[TS]
00:13:06
◼
►
that there are some substantial changes
[TS]
00:13:09
◼
►
to the appstore that are happening now
[TS]
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◼
►
so the first one I think is it gimme
[TS]
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◼
►
first one is these really suspiciously
[TS]
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◼
►
fast a preview times that we've seen the
[TS]
00:13:19
◼
►
last few weeks
[TS]
00:13:20
◼
►
this is not just a fluke it is not an
[TS]
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◼
►
accident and it is apparently not
[TS]
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◼
►
temporary
[TS]
00:13:24
◼
►
Apple has officially acknowledged that
[TS]
00:13:26
◼
►
these things are real that yes indeed a
[TS]
00:13:28
◼
►
preview is much faster they they have
[TS]
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◼
►
made some changes to allow it to be
[TS]
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◼
►
faster and to probably stay faster and
[TS]
00:13:36
◼
►
that is really good because before it
[TS]
00:13:37
◼
►
was like well this could be an accident
[TS]
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◼
►
that you know it just happens to be
[TS]
00:13:40
◼
►
really fast but it will you know if they
[TS]
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◼
►
don't mention it ever then i could
[TS]
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◼
►
probably go back at any time but now
[TS]
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◼
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that they've mentioned it in public
[TS]
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◼
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they've they've like brag about how good
[TS]
00:13:49
◼
►
this is it is way more likely i think to
[TS]
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◼
►
to stay this way or order for this to be
[TS]
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◼
►
the new target standard rather than just
[TS]
00:13:57
◼
►
a fluke i wonder if i'll get a WMD slot
[TS]
00:13:59
◼
►
now maybe like they've and by the way
[TS]
00:14:01
◼
►
before we even continue with these
[TS]
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◼
►
things that the very fact that all
[TS]
00:14:04
◼
►
everything we're going to talk about
[TS]
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◼
►
these apps are changes is being
[TS]
00:14:07
◼
►
announced now like days before WWDC but
[TS]
00:14:11
◼
►
presumably you know not saving it for WC
[TS]
00:14:13
◼
►
of this lot of speculation why that
[TS]
00:14:16
◼
►
maybe the course the party line is we
[TS]
00:14:17
◼
►
have so much good stuff to tell you
[TS]
00:14:18
◼
►
about WWE just just wouldn't fit so here
[TS]
00:14:21
◼
►
a couple days early here is this news
[TS]
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◼
►
and the more pessimistic take is there's
[TS]
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◼
►
enough in this announcement to cause
[TS]
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◼
►
discussion consternation and worry among
[TS]
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◼
►
developers in addition to like
[TS]
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◼
►
excitement or whatever that if this was
[TS]
00:14:35
◼
►
in the keynote this is all people will
[TS]
00:14:36
◼
►
be talking about afterwards and Apple
[TS]
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◼
►
wants people to come out of the
[TS]
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◼
►
community not not talking about App
[TS]
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◼
►
Store pricing but instead talking about
[TS]
00:14:43
◼
►
insert thing that they're going to
[TS]
00:14:45
◼
►
announce yeah I mean it's AII think
[TS]
00:14:48
◼
►
there's a few different takes on this
[TS]
00:14:50
◼
►
that are plausible certainly a
[TS]
00:14:52
◼
►
pessimistic take of like well developers
[TS]
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◼
►
are gonna hate these changes i don't
[TS]
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◼
►
think that was it honestly because i
[TS]
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◼
►
think most of these changes are good but
[TS]
00:15:00
◼
►
not hate them but that they will be
[TS]
00:15:01
◼
►
talking about them they'll be a
[TS]
00:15:03
◼
►
top-of-mind for developers is not you
[TS]
00:15:05
◼
►
know it goes towards RWC being yet to
[TS]
00:15:08
◼
►
developers conference monies key notice
[TS]
00:15:09
◼
►
for the public and they didn't want they
[TS]
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◼
►
want developer oriented news dominating
[TS]
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◼
►
their let's talk to the public one time
[TS]
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◼
►
a year that's not a special event thing
[TS]
00:15:19
◼
►
well that's the thing too I think we
[TS]
00:15:22
◼
►
have to realize like yeah there are 5000
[TS]
00:15:24
◼
►
developers who watched that keynote in
[TS]
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◼
►
that room
[TS]
00:15:27
◼
►
and there's another you know another
[TS]
00:15:29
◼
►
handful of thousands of developers
[TS]
00:15:31
◼
►
impact knows who probably probably
[TS]
00:15:33
◼
►
another like 10 to 15,000 developers who
[TS]
00:15:36
◼
►
are watching a keynote livestream to
[TS]
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◼
►
various places and there's also like
[TS]
00:15:41
◼
►
thousands and thousands thousands of
[TS]
00:15:43
◼
►
people who just walked the keynote is
[TS]
00:15:44
◼
►
their apple fans are their apple
[TS]
00:15:46
◼
►
customers or their press or whatever and
[TS]
00:15:48
◼
►
and then whatever is announced in the
[TS]
00:15:50
◼
►
keynote gets reported on mainstream news
[TS]
00:15:52
◼
►
gets reported all over the web is
[TS]
00:15:54
◼
►
reported on TV on like CNN and stuff
[TS]
00:15:56
◼
►
this is a mass media event that happens
[TS]
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◼
►
to be the beating of of a developer
[TS]
00:16:01
◼
►
conference so the focus of whatever is
[TS]
00:16:04
◼
►
in that main keynote is going to be more
[TS]
00:16:06
◼
►
mainstream then just talking to
[TS]
00:16:09
◼
►
developers you know like that thats why
[TS]
00:16:12
◼
►
i like you know there it was also kind
[TS]
00:16:13
◼
►
of surprising that Swift was controlling
[TS]
00:16:15
◼
►
the key because it was so like technical
[TS]
00:16:18
◼
►
you know even though is barely unveiled
[TS]
00:16:19
◼
►
but it was but you know generally you
[TS]
00:16:21
◼
►
know you don't see like source code on
[TS]
00:16:23
◼
►
you know in the in the key in the main
[TS]
00:16:25
◼
►
keynote you you don't hear about a lot
[TS]
00:16:27
◼
►
of low level changes here but some maybe
[TS]
00:16:29
◼
►
we'll be like one of those like word
[TS]
00:16:32
◼
►
cloud slides there's like a whole bunch
[TS]
00:16:34
◼
►
of little words on a slide and everyone
[TS]
00:16:36
◼
►
like rush take a picture of it can wait
[TS]
00:16:37
◼
►
there's a whole bunch of stuff buried in
[TS]
00:16:38
◼
►
there and they just kind of move on and
[TS]
00:16:40
◼
►
tell you more detail later like after
[TS]
00:16:41
◼
►
the public has gone away and tell you in
[TS]
00:16:43
◼
►
the session so you know that that
[TS]
00:16:46
◼
►
keynote is a is mostly a consumer event
[TS]
00:16:50
◼
►
is barely a developer keynote and so it
[TS]
00:16:53
◼
►
could be that this stuff is really
[TS]
00:16:55
◼
►
mostly only relevant to developers and
[TS]
00:16:57
◼
►
so they and the stuff that they had that
[TS]
00:16:59
◼
►
they are leaving in the keynote is just
[TS]
00:17:02
◼
►
more than this is Apple summer
[TS]
00:17:03
◼
►
announcements and getting people ready
[TS]
00:17:05
◼
►
for the big stuff that's happening in
[TS]
00:17:07
◼
►
the fall so you know that they're just
[TS]
00:17:09
◼
►
like how last year they spent so much
[TS]
00:17:12
◼
►
time on Apple music and developers could
[TS]
00:17:14
◼
►
do nothing with that and that turns out
[TS]
00:17:17
◼
►
neither could the public haha great but
[TS]
00:17:20
◼
►
like it was like that this is mostly a
[TS]
00:17:22
◼
►
consumer advantages and so you know
[TS]
00:17:24
◼
►
having some developer stuff that's
[TS]
00:17:26
◼
►
that's of you know possibly large
[TS]
00:17:28
◼
►
importance happen outside that main
[TS]
00:17:30
◼
►
keynote is totally understandable
[TS]
00:17:32
◼
►
absolutely the appstore of your times
[TS]
00:17:34
◼
►
may or may not going to slide if they
[TS]
00:17:36
◼
►
did I mean you can do it the one brief
[TS]
00:17:37
◼
►
slide as we talked about earlier in the
[TS]
00:17:39
◼
►
week review times are down isn't felt
[TS]
00:17:41
◼
►
really great everybody loves it and the
[TS]
00:17:43
◼
►
answer to the question of we discuss a
[TS]
00:17:44
◼
►
couple weeks ago if things are actually
[TS]
00:17:47
◼
►
faster how might they do this we did
[TS]
00:17:49
◼
►
talk about many possibilities that they
[TS]
00:17:51
◼
►
could change the rules that govern how
[TS]
00:17:53
◼
►
they do things that they can have better
[TS]
00:17:54
◼
►
automated tools and there are some
[TS]
00:17:56
◼
►
rumors of management changes i think
[TS]
00:17:58
◼
►
there was a couple stories about that on
[TS]
00:18:00
◼
►
the web
[TS]
00:18:00
◼
►
earlier the answer from phil schiller
[TS]
00:18:02
◼
►
when he did his media tour was basically
[TS]
00:18:05
◼
►
everything we said contributed to the
[TS]
00:18:07
◼
►
thing that's all its everything to
[TS]
00:18:09
◼
►
improvement on the Apple staffing
[TS]
00:18:10
◼
►
changes in policy changes i think what
[TS]
00:18:12
◼
►
group are listed so there is no one
[TS]
00:18:14
◼
►
thing that is making this faster it's a
[TS]
00:18:16
◼
►
series of changes but some up to the the
[TS]
00:18:19
◼
►
status of their touting now which is
[TS]
00:18:20
◼
►
fifty percent of apps are reviewed
[TS]
00:18:22
◼
►
within 24 hours and ninety percent
[TS]
00:18:23
◼
►
within 48 hours
[TS]
00:18:25
◼
►
yeah this is this is awesome it's just
[TS]
00:18:27
◼
►
so so awesome
[TS]
00:18:29
◼
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yeah I've been stunned by this and I
[TS]
00:18:33
◼
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think it's a good thing that the two
[TS]
00:18:35
◼
►
improvements and just trusting their
[TS]
00:18:38
◼
►
tools to suss out any like private api
[TS]
00:18:41
◼
►
violations and crashes potentially
[TS]
00:18:43
◼
►
things like that i mean trusting your
[TS]
00:18:44
◼
►
tools that's a good thing I mean this is
[TS]
00:18:46
◼
►
why i write unit tests mm-hmm that makes
[TS]
00:18:50
◼
►
one of the other no i mean like it to me
[TS]
00:18:52
◼
►
like this is it this kind of just shows
[TS]
00:18:54
◼
►
the potential of you know before Phil
[TS]
00:18:57
◼
►
took over the app store
[TS]
00:18:59
◼
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I don't wanna you know throw anybody
[TS]
00:19:01
◼
►
under the bus or anything but it sure
[TS]
00:19:04
◼
►
seemed like it was not progressing at
[TS]
00:19:07
◼
►
all and that basically nobody was
[TS]
00:19:09
◼
►
working on progressing it and filter /
[TS]
00:19:13
◼
►
not that long ago and a lot of stuff is
[TS]
00:19:16
◼
►
changing and a lot of progress is being
[TS]
00:19:18
◼
►
made for the better so I'm kind of
[TS]
00:19:21
◼
►
excited like if all this change in such
[TS]
00:19:24
◼
►
a short time while there's been kind of
[TS]
00:19:27
◼
►
you know finally somebody literally
[TS]
00:19:29
◼
►
running the store what else is gonna
[TS]
00:19:32
◼
►
change you know if this is a a and even
[TS]
00:19:34
◼
►
you know in the big picture even if some
[TS]
00:19:37
◼
►
of these things don't work out or don't
[TS]
00:19:39
◼
►
do you know it don't do as well as they
[TS]
00:19:40
◼
►
wanted or whatever or you know make
[TS]
00:19:42
◼
►
things harder for in certain ways or an
[TS]
00:19:43
◼
►
easier in other ways whatever happens
[TS]
00:19:45
◼
►
with these changes there that they're
[TS]
00:19:46
◼
►
doing they're making changes
[TS]
00:19:49
◼
►
that's amazing because for like eight
[TS]
00:19:51
◼
►
years they changed almost nothing
[TS]
00:19:52
◼
►
so this is this is real progress and
[TS]
00:19:55
◼
►
this is a a rapid and dramatic change
[TS]
00:20:00
◼
►
almost all if not all for the better you
[TS]
00:20:03
◼
►
know the the again the pessimistic take
[TS]
00:20:06
◼
►
is this was management change like
[TS]
00:20:08
◼
►
Phil's just taken over control of your
[TS]
00:20:11
◼
►
previously didn't have control over and
[TS]
00:20:12
◼
►
when you switch in your manager on to a
[TS]
00:20:14
◼
►
new project and it's important and they
[TS]
00:20:15
◼
►
want to make a good showing they want to
[TS]
00:20:17
◼
►
come out of the gate and say okay you
[TS]
00:20:19
◼
►
put me in charge of this and in short
[TS]
00:20:20
◼
►
order i did these things that made it
[TS]
00:20:22
◼
►
better isn't that great
[TS]
00:20:23
◼
►
that's a pressing need within a typical
[TS]
00:20:27
◼
►
you know bozo corporation which we
[TS]
00:20:29
◼
►
assume Apple isn't but anyway that's one
[TS]
00:20:31
◼
►
person taking the other one is we were
[TS]
00:20:33
◼
►
all excited when they finally turned
[TS]
00:20:35
◼
►
their attention to the mac pro that when
[TS]
00:20:36
◼
►
they collected for a long time and came
[TS]
00:20:37
◼
►
up with this amazing radical new
[TS]
00:20:38
◼
►
computer that shows they really do care
[TS]
00:20:40
◼
►
about the macro pro and surely this
[TS]
00:20:42
◼
►
means that the mac pro is off to a new
[TS]
00:20:43
◼
►
brighter healthier future involving lots
[TS]
00:20:47
◼
►
of updates and lots of future changes
[TS]
00:20:48
◼
►
not that I'm predicting this for the app
[TS]
00:20:50
◼
►
store but if you want to be pessimistic
[TS]
00:20:51
◼
►
about it and and you know it is possible
[TS]
00:20:55
◼
►
that there's enough is enough
[TS]
00:20:56
◼
►
the reasons why this might be a bunch of
[TS]
00:20:59
◼
►
big dramatic changes that have been a
[TS]
00:21:00
◼
►
long time coming sort of like pent-up
[TS]
00:21:01
◼
►
demand and they'll let this stew for a
[TS]
00:21:03
◼
►
year not because they don't care anymore
[TS]
00:21:05
◼
►
but even just like like the idea that
[TS]
00:21:07
◼
►
they're going to be court sort of let's
[TS]
00:21:10
◼
►
try a bunch of things and fail faster
[TS]
00:21:11
◼
►
whatever like I think their appetite for
[TS]
00:21:12
◼
►
turn in the app store rules has
[TS]
00:21:14
◼
►
obviously increased but I don't think
[TS]
00:21:16
◼
►
it's that great so I would expect this
[TS]
00:21:18
◼
►
set of rules to possibly be tweaked and
[TS]
00:21:20
◼
►
sussed out over the next year and then
[TS]
00:21:21
◼
►
maybe you know I think we'd all be happy
[TS]
00:21:24
◼
►
if every year they revisited the rules
[TS]
00:21:25
◼
►
of the store and so how they did for a
[TS]
00:21:27
◼
►
year because you can't really change it
[TS]
00:21:28
◼
►
every week what you can change in
[TS]
00:21:30
◼
►
response to you don't have enough data
[TS]
00:21:31
◼
►
to know whether it's a good idea or bad
[TS]
00:21:32
◼
►
idea so unlike perhaps the operating
[TS]
00:21:35
◼
►
systems a yearly pretty regularly
[TS]
00:21:37
◼
►
scheduled update to appstore rules is a
[TS]
00:21:40
◼
►
reasonable idea if you tried to update
[TS]
00:21:41
◼
►
the rules radically more often than that
[TS]
00:21:43
◼
►
I think it would be too much turn for
[TS]
00:21:45
◼
►
developers
[TS]
00:21:46
◼
►
I mean even if they change the change me
[TS]
00:21:48
◼
►
with the store every two years just like
[TS]
00:21:50
◼
►
more than once every eight years
[TS]
00:21:52
◼
►
yes that would still be like radically
[TS]
00:21:53
◼
►
more progressive than the way it's been
[TS]
00:21:56
◼
►
all this time
[TS]
00:21:57
◼
►
yeah that bundles right sort of the
[TS]
00:22:02
◼
►
other good thing by the way about all
[TS]
00:22:03
◼
►
these changes are going to go through is
[TS]
00:22:04
◼
►
they all apply to all stores
[TS]
00:22:06
◼
►
including the mac app store the TV a TV
[TS]
00:22:08
◼
►
OS store
[TS]
00:22:10
◼
►
yeah alright so that's a that's faster
[TS]
00:22:12
◼
►
few times good good for Phil the next
[TS]
00:22:14
◼
►
thing is subscription pricing available
[TS]
00:22:16
◼
►
for all app types which is by far the
[TS]
00:22:19
◼
►
most interesting and most fraught with
[TS]
00:22:22
◼
►
doubt announcement across were only like
[TS]
00:22:25
◼
►
you know one day into this announcement
[TS]
00:22:27
◼
►
but the the gist of it is that hot in it
[TS]
00:22:31
◼
►
previously if you want to sell an app on
[TS]
00:22:33
◼
►
the App Store the descriptions that had
[TS]
00:22:35
◼
►
to be a subscription to some kind of
[TS]
00:22:36
◼
►
media thing like television or like a
[TS]
00:22:38
◼
►
new service or audio or whatever and now
[TS]
00:22:41
◼
►
subscription pricing is open to all
[TS]
00:22:43
◼
►
kinds of apps and so a quick naive
[TS]
00:22:47
◼
►
reading of that could be like great then
[TS]
00:22:49
◼
►
basically no more restrictions
[TS]
00:22:50
◼
►
previously I had to follow the special
[TS]
00:22:52
◼
►
rules to be super map now anybody can
[TS]
00:22:54
◼
►
just say i want to have to use
[TS]
00:22:55
◼
►
encryption app and then you start
[TS]
00:22:56
◼
►
reading the rules and you like is that
[TS]
00:22:58
◼
►
what they're saying that any app can be
[TS]
00:23:00
◼
►
a significant apples you just say that
[TS]
00:23:02
◼
►
any app can potentially be a
[TS]
00:23:04
◼
►
subscription happened that is the
[TS]
00:23:05
◼
►
current source of data generated one day
[TS]
00:23:08
◼
►
and I'm sure Apple clarify sure things
[TS]
00:23:09
◼
►
will get worked out but right now
[TS]
00:23:12
◼
►
there's still some doubt about it so
[TS]
00:23:13
◼
►
it's hard to know entirely how to feel
[TS]
00:23:16
◼
►
about this because all the debates about
[TS]
00:23:18
◼
►
does this enable sustainable development
[TS]
00:23:20
◼
►
is this you know all the things the mark
[TS]
00:23:22
◼
►
I'm sure talked about on his a developer
[TS]
00:23:24
◼
►
podcast whose name I can never remember
[TS]
00:23:25
◼
►
earlier today it we don't know if this
[TS]
00:23:30
◼
►
is going like should we indulge in in
[TS]
00:23:33
◼
►
speculation about how this model might
[TS]
00:23:35
◼
►
work particular particular kinds of apps
[TS]
00:23:37
◼
►
before we even know whether Apple will
[TS]
00:23:39
◼
►
allow it
[TS]
00:23:40
◼
►
yes mom we should indulge in that yes
[TS]
00:23:42
◼
►
we're yeah because I mean look at so if
[TS]
00:23:47
◼
►
you did you just look at this as like
[TS]
00:23:49
◼
►
the most conservative reading of the
[TS]
00:23:51
◼
►
rules that they put on that page then
[TS]
00:23:54
◼
►
it's basically no change from what we
[TS]
00:23:56
◼
►
already had that policy was I mean there
[TS]
00:23:59
◼
►
are some technical changes but
[TS]
00:24:00
◼
►
policy-wise it would say you don't have
[TS]
00:24:02
◼
►
to be a media
[TS]
00:24:02
◼
►
yeah but you already didn't have to be a
[TS]
00:24:04
◼
►
media app like it's papers has a kind of
[TS]
00:24:06
◼
►
description now everyone has had it
[TS]
00:24:07
◼
►
forever
[TS]
00:24:08
◼
►
instapaper counts as a news thing
[TS]
00:24:10
◼
►
Evernote no it doesn't cause it's not
[TS]
00:24:12
◼
►
sure when it believe me i look at this
[TS]
00:24:14
◼
►
back when the woods when these first
[TS]
00:24:16
◼
►
launched in the in the days of newsstand
[TS]
00:24:18
◼
►
when newsstand launch
[TS]
00:24:19
◼
►
nothing 2011 or something like that it
[TS]
00:24:21
◼
►
was only newsstand apps and then shortly
[TS]
00:24:24
◼
►
afterwards I think maybe like a year
[TS]
00:24:26
◼
►
afterwards it became available to any
[TS]
00:24:29
◼
►
app that was delivering periodic content
[TS]
00:24:31
◼
►
of some kind but it could have to be
[TS]
00:24:34
◼
►
like like issues or episodes and had to
[TS]
00:24:36
◼
►
be like you know they couldn't be for
[TS]
00:24:37
◼
►
like I guess it couldn't be that we
[TS]
00:24:39
◼
►
don't know but like if you're delivering
[TS]
00:24:40
◼
►
video because HBO going everything has a
[TS]
00:24:42
◼
►
lot of stuff outside it could have been
[TS]
00:24:44
◼
►
but it had to be like episodic content
[TS]
00:24:46
◼
►
that you know it couldn't just be like
[TS]
00:24:48
◼
►
you just have access to this thing
[TS]
00:24:49
◼
►
forever but it could be like you have
[TS]
00:24:51
◼
►
access to this new thing every week or
[TS]
00:24:53
◼
►
month or whatever and then that then
[TS]
00:24:54
◼
►
quickly got like semi relaxed into kind
[TS]
00:24:59
◼
►
of the where it stayed between then and
[TS]
00:25:01
◼
►
now which is you could kind of do it for
[TS]
00:25:05
◼
►
any kind of recurring service but it was
[TS]
00:25:07
◼
►
it was risky weather app would approve
[TS]
00:25:09
◼
►
you or not because the definitions
[TS]
00:25:11
◼
►
around it were fairly vague as to what
[TS]
00:25:13
◼
►
would qualify but it was clear that you
[TS]
00:25:16
◼
►
have to have some kind of recurring
[TS]
00:25:18
◼
►
service like some kind of you know
[TS]
00:25:21
◼
►
backing web service that had like you
[TS]
00:25:22
◼
►
know cloud storage or content available
[TS]
00:25:27
◼
►
on the service or something it was it
[TS]
00:25:29
◼
►
was it like most apps would not qualify
[TS]
00:25:31
◼
►
for that but all that language is still
[TS]
00:25:34
◼
►
there though everything you just said
[TS]
00:25:35
◼
►
that that's the problem so I I know like
[TS]
00:25:38
◼
►
any like Branson Missouri compose
[TS]
00:25:40
◼
►
basically asking clarification on this
[TS]
00:25:42
◼
►
and because like if you read Phil's
[TS]
00:25:44
◼
►
comments in these interviews
[TS]
00:25:46
◼
►
it sounds like now any app can do this
[TS]
00:25:48
◼
►
no matter what but if you look at that
[TS]
00:25:50
◼
►
page it looks like that's not the case
[TS]
00:25:52
◼
►
looks like it's still the old rules of
[TS]
00:25:54
◼
►
it and it depends a lot like the
[TS]
00:25:56
◼
►
interpretations of some words on the
[TS]
00:25:58
◼
►
page like it has like all apps are
[TS]
00:26:00
◼
►
eligible to use this but it's only up
[TS]
00:26:04
◼
►
but it's appropriate for this is for
[TS]
00:26:06
◼
►
these types of roles so does that mean
[TS]
00:26:08
◼
►
they would approve it for inappropriate
[TS]
00:26:10
◼
►
uses it you know it it depends on how
[TS]
00:26:12
◼
►
things are but you know I think what's
[TS]
00:26:14
◼
►
going to happen is like most times when
[TS]
00:26:16
◼
►
a new app review policy gets put into
[TS]
00:26:19
◼
►
place and details aren't quite worked
[TS]
00:26:21
◼
►
out yet
[TS]
00:26:21
◼
►
what's almost certain to happen is
[TS]
00:26:23
◼
►
either in the next few days are going to
[TS]
00:26:26
◼
►
edit the language and that page to be
[TS]
00:26:27
◼
►
more clear and to like firmly fall on
[TS]
00:26:30
◼
►
one side or the other or
[TS]
00:26:32
◼
►
unfortunately more likely they're gonna
[TS]
00:26:34
◼
►
figure it out through rejections later
[TS]
00:26:36
◼
►
this fall and then we'll kind of sort of
[TS]
00:26:39
◼
►
policy and that that would suck i hope
[TS]
00:26:40
◼
►
that's how they do it but you know I
[TS]
00:26:42
◼
►
because phil is like the guy on top of a
[TS]
00:26:46
◼
►
preview you know one in the grand scheme
[TS]
00:26:48
◼
►
of things and because his actual
[TS]
00:26:51
◼
►
statements really strongly say otherwise
[TS]
00:26:54
◼
►
than that page i'm guessing this was
[TS]
00:26:56
◼
►
probably like a deviated thing
[TS]
00:26:58
◼
►
internally until very recently and they
[TS]
00:27:00
◼
►
they just kinda haven't worked out like
[TS]
00:27:02
◼
►
the details yet but i don't know is for
[TS]
00:27:04
◼
►
peace from marketing they always want to
[TS]
00:27:06
◼
►
put on to give you the bright side of it
[TS]
00:27:08
◼
►
that's what this whole role is let me
[TS]
00:27:09
◼
►
tell you what's great about this so even
[TS]
00:27:11
◼
►
if it was exactly as you said where
[TS]
00:27:13
◼
►
maybe they'll reject it maybe they won't
[TS]
00:27:15
◼
►
he's not gonna come and tell you that is
[TS]
00:27:17
◼
►
gonna come and tell you it's open to
[TS]
00:27:18
◼
►
everybody and then sort of allow the
[TS]
00:27:20
◼
►
chips fall away and I think they did
[TS]
00:27:22
◼
►
update the copy on this page because a
[TS]
00:27:24
◼
►
lot of the language is about all you
[TS]
00:27:25
◼
►
have to have like a you know content or
[TS]
00:27:27
◼
►
services or you know issues or whatever
[TS]
00:27:30
◼
►
but then certain sense is explicitly
[TS]
00:27:32
◼
►
called exactly what we're talking about
[TS]
00:27:34
◼
►
like this is no like many freemium apps
[TS]
00:27:36
◼
►
successful auto-renewal subscription
[TS]
00:27:37
◼
►
apps operated services that are
[TS]
00:27:38
◼
►
continuously supported and often require
[TS]
00:27:40
◼
►
sustained content development that would
[TS]
00:27:42
◼
►
be like you get a new you know a new
[TS]
00:27:44
◼
►
level every week or something for a game
[TS]
00:27:45
◼
►
or feature enhancements to retain users
[TS]
00:27:49
◼
►
feature enhancements is exactly what
[TS]
00:27:51
◼
►
we're talking about we're saying hey I
[TS]
00:27:52
◼
►
want to add a new feature to my app that
[TS]
00:27:54
◼
►
you use to take notes with there is no
[TS]
00:27:56
◼
►
service there's not even a sink service
[TS]
00:27:58
◼
►
let's say there is no that's just an
[TS]
00:27:59
◼
►
application that runs on your phone
[TS]
00:28:01
◼
►
I just want to add feature enhancements
[TS]
00:28:03
◼
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can I charge you a subscription for that
[TS]
00:28:05
◼
►
it's right there in the language but
[TS]
00:28:06
◼
►
that every other thing on the page it
[TS]
00:28:08
◼
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just leads you back into the hall but of
[TS]
00:28:10
◼
►
course you have to be providing a
[TS]
00:28:11
◼
►
service or you know periodic content or
[TS]
00:28:14
◼
►
whatever so it's I don't think feature
[TS]
00:28:16
◼
►
enhancements was there before I like
[TS]
00:28:17
◼
►
that it does not real to those pages of
[TS]
00:28:18
◼
►
things are on the pages right yeah but I
[TS]
00:28:21
◼
►
don't think that language so someone put
[TS]
00:28:22
◼
►
that those words there but then didn't
[TS]
00:28:24
◼
►
get on didn't like it's like the rest of
[TS]
00:28:26
◼
►
the page doesn't agree with its your
[TS]
00:28:27
◼
►
right kind of looks like it might be
[TS]
00:28:28
◼
►
conflicted but again the pessimistic
[TS]
00:28:31
◼
►
take and pessimistic not because we're
[TS]
00:28:33
◼
►
just mean people but founded on past
[TS]
00:28:35
◼
►
history like the past has been very much
[TS]
00:28:37
◼
►
like the rules are kind of vague it will
[TS]
00:28:40
◼
►
will nail it down through a series of
[TS]
00:28:42
◼
►
heartbreaking rejections to a bunch of
[TS]
00:28:43
◼
►
small developers
[TS]
00:28:44
◼
►
and then when you see their bodies fall
[TS]
00:28:46
◼
►
below you like oh don't do that what
[TS]
00:28:48
◼
►
that guy did
[TS]
00:28:49
◼
►
don't do that that's a waste of time
[TS]
00:28:50
◼
►
they can put those guys wait six months
[TS]
00:28:51
◼
►
in their app can get on the store right
[TS]
00:28:52
◼
►
you know you know it's gonna be James
[TS]
00:28:54
◼
►
Thompson again he gets he gets like the
[TS]
00:28:56
◼
►
worst luck with a preview get sick you
[TS]
00:28:58
◼
►
know it's gonna be like james thompson
[TS]
00:29:00
◼
►
come to have a calculator app and you
[TS]
00:29:02
◼
►
have a subscription and each month you
[TS]
00:29:04
◼
►
get a new number
[TS]
00:29:05
◼
►
so once you have all the digits 10 plus
[TS]
00:29:09
◼
►
two operators so he's like the stop
[TS]
00:29:12
◼
►
making sense of calculator apps i see
[TS]
00:29:14
◼
►
you notice
[TS]
00:29:15
◼
►
yeah yeah yeah I I i think that if I
[TS]
00:29:19
◼
►
were apple i would do pretty much
[TS]
00:29:23
◼
►
exactly what they did which is i would
[TS]
00:29:25
◼
►
write the the verbiage verbiage however
[TS]
00:29:27
◼
►
you pronounce the word for biaggi I
[TS]
00:29:29
◼
►
never be right I would write the text
[TS]
00:29:31
◼
►
such that it leaves plenty of room for
[TS]
00:29:35
◼
►
Apple to put the kibosh on anything that
[TS]
00:29:38
◼
►
they don't think is appropriate but that
[TS]
00:29:43
◼
►
doesn't mean they'll actually wield that
[TS]
00:29:45
◼
►
hammer it just means the Hammers
[TS]
00:29:47
◼
►
available to them if they so desire
[TS]
00:29:48
◼
►
would you do that because you because
[TS]
00:29:50
◼
►
your apple and you're trying to act like
[TS]
00:29:52
◼
►
a big jerk because that's what that's
[TS]
00:29:53
◼
►
like let's write it real vague to
[TS]
00:29:55
◼
►
believe everyone and out so we retain
[TS]
00:29:57
◼
►
all the power and can make arbitrary
[TS]
00:29:58
◼
►
decisions features know Apple decide
[TS]
00:30:00
◼
►
what you want now and if you can't
[TS]
00:30:02
◼
►
decide even to be honest about that this
[TS]
00:30:04
◼
►
is the worst like if you get like
[TS]
00:30:07
◼
►
seriously it's their job to come up with
[TS]
00:30:09
◼
►
a policy do you want people to be able
[TS]
00:30:11
◼
►
to charge money for an app that just
[TS]
00:30:12
◼
►
adds new features every year and has no
[TS]
00:30:13
◼
►
backend services decide that before you
[TS]
00:30:15
◼
►
write the policy don't ride in biggest
[TS]
00:30:17
◼
►
well how are they going to whatever
[TS]
00:30:19
◼
►
mechanism they're going to use to make
[TS]
00:30:21
◼
►
that decision later when they decided to
[TS]
00:30:22
◼
►
reject someone zap do that now is a
[TS]
00:30:24
◼
►
thought experiment don't wait until it
[TS]
00:30:26
◼
►
comes it's so asinine to not i mean if
[TS]
00:30:28
◼
►
they're in a hurry and they have to put
[TS]
00:30:29
◼
►
the sound they have decided fine but I'm
[TS]
00:30:30
◼
►
saying like that is a general policy to
[TS]
00:30:32
◼
►
like retain reserve the right to like be
[TS]
00:30:35
◼
►
vague and just let people send things in
[TS]
00:30:37
◼
►
and then decide then don't wait for that
[TS]
00:30:39
◼
►
to happen with relapse the run a thought
[TS]
00:30:40
◼
►
experiment and decide now they should be
[TS]
00:30:42
◼
►
able to decide i think very clearly is
[TS]
00:30:45
◼
►
this a valid thing to do for just plain
[TS]
00:30:46
◼
►
old apps that ad features that have no
[TS]
00:30:48
◼
►
back-end service and no peer at content
[TS]
00:30:50
◼
►
yes or no pick something now write it
[TS]
00:30:52
◼
►
down clearly i I'm not even a developer
[TS]
00:30:55
◼
►
but i'm super angered by
[TS]
00:30:56
◼
►
inability to communicate clearly on this
[TS]
00:30:58
◼
►
topic and if it's just an error in the
[TS]
00:31:00
◼
►
text into fixing three days then find
[TS]
00:31:02
◼
►
you no good on Apple you know i should
[TS]
00:31:04
◼
►
give them break it's only been a day but
[TS]
00:31:06
◼
►
I don't buy that whole this is what i
[TS]
00:31:09
◼
►
would do too because it remains maximum
[TS]
00:31:10
◼
►
power for me like that's gross right and
[TS]
00:31:13
◼
►
and the big thing is like this you know
[TS]
00:31:16
◼
►
in addition to you know hurting all the
[TS]
00:31:18
◼
►
biggest developers to her and try this
[TS]
00:31:20
◼
►
and hurting you know new stuff what this
[TS]
00:31:22
◼
►
is really going to hurt if they can
[TS]
00:31:23
◼
►
clarify this or if they don't clarify
[TS]
00:31:25
◼
►
this or if it stays in in the more
[TS]
00:31:27
◼
►
restrictive interpretation of these
[TS]
00:31:28
◼
►
things which is only apps with services
[TS]
00:31:30
◼
►
and content stuff then with this won't
[TS]
00:31:32
◼
►
apply to things like a pro content
[TS]
00:31:35
◼
►
editing or pro content creation apps and
[TS]
00:31:37
◼
►
that seems like a perfect candidate for
[TS]
00:31:40
◼
►
subscription pricing in the app store
[TS]
00:31:41
◼
►
something like you know if you're gonna
[TS]
00:31:42
◼
►
have like a pro image editor or pro
[TS]
00:31:44
◼
►
audio editor or you know the content
[TS]
00:31:47
◼
►
creating a drawing pro drawing apps like
[TS]
00:31:48
◼
►
pro apps usually don't have backing web
[TS]
00:31:52
◼
►
services usually don't have like a
[TS]
00:31:54
◼
►
magazine built into them like what would
[TS]
00:31:56
◼
►
you can have a backing drm service like
[TS]
00:31:58
◼
►
i was saying before shot don't have a
[TS]
00:32:00
◼
►
back in service but it does just for DRM
[TS]
00:32:02
◼
►
but I guess you don't know what has all
[TS]
00:32:03
◼
►
this be hansberry's nobody wants you
[TS]
00:32:05
◼
►
know it pro apps are a perfect use for
[TS]
00:32:08
◼
►
first subscription pricing on an iOS
[TS]
00:32:10
◼
►
because it kind of solves free trials it
[TS]
00:32:14
◼
►
completely in my opinion solves upgrades
[TS]
00:32:16
◼
►
if you can get people to pay and the
[TS]
00:32:18
◼
►
people who are most likely to pay our
[TS]
00:32:20
◼
►
people who use pro apps to get advanced
[TS]
00:32:23
◼
►
functionality on things like their ipad
[TS]
00:32:25
◼
►
pro is that they're like desperate for
[TS]
00:32:26
◼
►
amazing software on it seems like this
[TS]
00:32:29
◼
►
is the most clear need a first edition
[TS]
00:32:31
◼
►
pricing is like you know a video apps on
[TS]
00:32:35
◼
►
the appletv be pro stuff on the ipad and
[TS]
00:32:38
◼
►
if they don't clarify this rule I don't
[TS]
00:32:41
◼
►
know it would be royally stupid for any
[TS]
00:32:43
◼
►
pro app developers to start developing
[TS]
00:32:46
◼
►
their pro a porter pro app over to the
[TS]
00:32:49
◼
►
ipad or the iphone is you know suppose
[TS]
00:32:51
◼
►
you make like an amazing you know music
[TS]
00:32:53
◼
►
app for for pros or if profoto avenue
[TS]
00:32:56
◼
►
you bring it to ipad you won't want to
[TS]
00:32:58
◼
►
charge like 40 bucks a year or something
[TS]
00:32:59
◼
►
and then
[TS]
00:33:01
◼
►
oh you can't do it rejected sorry you
[TS]
00:33:03
◼
►
don't have a web service like that's
[TS]
00:33:04
◼
►
horrible and and most smart business
[TS]
00:33:07
◼
►
people won't even start the development
[TS]
00:33:08
◼
►
clarified so it seems like it this is a
[TS]
00:33:11
◼
►
great way to incent or incentivize
[TS]
00:33:14
◼
►
thanks to phil's quotes on these on
[TS]
00:33:16
◼
►
these websites it looks like incense is
[TS]
00:33:18
◼
►
actually a word I'd I thought the same
[TS]
00:33:20
◼
►
thing I was like wait I thought that was
[TS]
00:33:21
◼
►
incentivize I guess not I guess I'm
[TS]
00:33:22
◼
►
wrong yeah I looked it up it's in
[TS]
00:33:24
◼
►
Apple's dictionary on on on max so I
[TS]
00:33:27
◼
►
assume it's a real so I think you're
[TS]
00:33:29
◼
►
thinking of em a cost that's what I'm
[TS]
00:33:33
◼
►
thinking about his ex people going to
[TS]
00:33:37
◼
►
hit a solo voy
[TS]
00:33:38
◼
►
yes anyway but yeah I get so anyway that
[TS]
00:33:40
◼
►
it this is a great incentive for pro app
[TS]
00:33:44
◼
►
development on iOS or wood or would be
[TS]
00:33:47
◼
►
if they were clear about it and I'm like
[TS]
00:33:48
◼
►
and tributaries it's not as if this rule
[TS]
00:33:52
◼
►
this new rule necessarily needs to be
[TS]
00:33:54
◼
►
the thing that solves the problem we've
[TS]
00:33:55
◼
►
identified as a potential problem it
[TS]
00:33:56
◼
►
could be that these changes just not
[TS]
00:33:58
◼
►
addressing that which is fine too but if
[TS]
00:34:01
◼
►
they think they're addressing it for all
[TS]
00:34:02
◼
►
the reasons morrow said they're not
[TS]
00:34:03
◼
►
really because pro at the reason perhaps
[TS]
00:34:06
◼
►
are scared away from other you know the
[TS]
00:34:09
◼
►
ipad pro and to some degree these days
[TS]
00:34:11
◼
►
you know the mac app store some degree
[TS]
00:34:13
◼
►
yeah well all apps are so you can tell
[TS]
00:34:15
◼
►
us just because the process but I'm it
[TS]
00:34:17
◼
►
that they don't think they can't be sure
[TS]
00:34:19
◼
►
that there is a business model that will
[TS]
00:34:21
◼
►
support sustained development of a pro
[TS]
00:34:22
◼
►
application that's and because they're
[TS]
00:34:24
◼
►
so expensive because they're you know
[TS]
00:34:26
◼
►
because the abbey barrier to entry of
[TS]
00:34:29
◼
►
like what does it take to make a real
[TS]
00:34:30
◼
►
full-featured pro application at the
[TS]
00:34:32
◼
►
gate that takes a lot of money initially
[TS]
00:34:33
◼
►
you have to have a plan going forward
[TS]
00:34:35
◼
►
you could try like I think it might be
[TS]
00:34:37
◼
►
fun to make it you know a silly free
[TS]
00:34:40
◼
►
play game you know or 99-cent thing like
[TS]
00:34:42
◼
►
you can try that and it can be a
[TS]
00:34:43
◼
►
throwaway thing if you have the money to
[TS]
00:34:45
◼
►
spare but if you're going to embark on
[TS]
00:34:46
◼
►
making a pro app you have to have a
[TS]
00:34:48
◼
►
solid go-to-market strategy where you
[TS]
00:34:50
◼
►
understand how it's going to be sold how
[TS]
00:34:52
◼
►
you're going to get money
[TS]
00:34:53
◼
►
how are you going to fund development
[TS]
00:34:54
◼
►
are you gonna make the money back that
[TS]
00:34:56
◼
►
you spend on it and how you're going to
[TS]
00:34:57
◼
►
continue to pay for it and that same
[TS]
00:35:00
◼
►
uncertainty still exists if these rules
[TS]
00:35:03
◼
►
are still fake like is that this rule
[TS]
00:35:04
◼
►
doesn't necessarily have to make that
[TS]
00:35:06
◼
►
possible but when i first heard no
[TS]
00:35:08
◼
►
subscription pricing opened all that's
[TS]
00:35:10
◼
►
the first thing I thought of was finally
[TS]
00:35:11
◼
►
there's a way to sustain you know
[TS]
00:35:14
◼
►
basically I've had pro applications
[TS]
00:35:16
◼
►
expensive to develop full-featured
[TS]
00:35:18
◼
►
applications that are important for
[TS]
00:35:19
◼
►
people to do their jobs
[TS]
00:35:21
◼
►
aren't just put on the app store and
[TS]
00:35:22
◼
►
then forgotten about and like you make
[TS]
00:35:23
◼
►
your money back and then you move on to
[TS]
00:35:24
◼
►
the next thing that's what this seems
[TS]
00:35:26
◼
►
like and again a lot of language and
[TS]
00:35:28
◼
►
almost everything phil has said makes
[TS]
00:35:30
◼
►
that clear a lot of the other language
[TS]
00:35:32
◼
►
makes it not clear so hopefully this
[TS]
00:35:34
◼
►
will be clarified you know again where
[TS]
00:35:36
◼
►
we are less than 24 hours after this
[TS]
00:35:38
◼
►
announcement so maybe we're being too
[TS]
00:35:39
◼
►
harsh but I just find it frustrating to
[TS]
00:35:42
◼
►
for the press tour to be leaning so
[TS]
00:35:46
◼
►
heavily on all our hopes and dreams and
[TS]
00:35:48
◼
►
in the actual text of all the web pages
[TS]
00:35:50
◼
►
to be just making everything is clear as
[TS]
00:35:52
◼
►
mud again you know maybe it's freaky
[TS]
00:35:54
◼
►
friday or i guess since it's Wednesday
[TS]
00:35:56
◼
►
wacky wednesday because Marco is
[TS]
00:35:58
◼
►
SuperDuper enthusiastic and chipper
[TS]
00:36:01
◼
►
about this and I'm I don't know man I
[TS]
00:36:04
◼
►
don't know how i feel about this and I
[TS]
00:36:05
◼
►
think the reason I'm having hauling a
[TS]
00:36:07
◼
►
little bit is because looking at this
[TS]
00:36:10
◼
►
from the perspective of a very cheap
[TS]
00:36:12
◼
►
consumer who is happy to pay for apps
[TS]
00:36:14
◼
►
for sure but I don't want every app that
[TS]
00:36:19
◼
►
is even remotely decent to think of
[TS]
00:36:22
◼
►
themselves as oh I certainly am a
[TS]
00:36:25
◼
►
professional app and I can go
[TS]
00:36:27
◼
►
subscription and i can charge you know
[TS]
00:36:29
◼
►
five or ten or fifteen or twenty bucks a
[TS]
00:36:31
◼
►
year because i'm worth it
[TS]
00:36:32
◼
►
where some apps like twee pop I freaking
[TS]
00:36:34
◼
►
live in Tweetbot and overcast actually I
[TS]
00:36:37
◼
►
spend a lot of time and overcast i would
[TS]
00:36:39
◼
►
pay twenty dollars a year for those apps
[TS]
00:36:41
◼
►
but there's a lot of apps that i worry
[TS]
00:36:45
◼
►
their developers will think oh we are
[TS]
00:36:47
◼
►
definitely a pro app we deserve a
[TS]
00:36:49
◼
►
subscription pricing blah blah where I
[TS]
00:36:52
◼
►
really don't think that's the case I
[TS]
00:36:53
◼
►
think it should be there a one-time fee
[TS]
00:36:55
◼
►
or perhaps one time in a purchase or
[TS]
00:36:57
◼
►
something along those lines and i don't
[TS]
00:37:00
◼
►
know i just i'm hopeful that this does
[TS]
00:37:03
◼
►
solve all of our problems like like
[TS]
00:37:05
◼
►
Marco seems to think that it will but I
[TS]
00:37:08
◼
►
really just don't want to end up paying
[TS]
00:37:11
◼
►
a monthly fee or yearly fee or
[TS]
00:37:13
◼
►
what-have-you for every damn app on my
[TS]
00:37:15
◼
►
home screen it'll sort itself out though
[TS]
00:37:17
◼
►
it'll sort of somehow in the market like
[TS]
00:37:18
◼
►
it's not going to developers are free to
[TS]
00:37:21
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try whatever they want but if it but i
[TS]
00:37:23
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don't think i don't think these rule
[TS]
00:37:25
◼
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changes especially in the short term
[TS]
00:37:26
◼
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will change what people are willing to
[TS]
00:37:30
◼
►
for applications all it will do is make
[TS]
00:37:33
◼
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it so that the sort of like the
[TS]
00:37:35
◼
►
unrealized online marketing with Pickard
[TS]
00:37:37
◼
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patronage there's untapped money like
[TS]
00:37:39
◼
►
money that people would be willing to
[TS]
00:37:41
◼
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give but have no way to give to stay in
[TS]
00:37:43
◼
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the development of the apps that use
[TS]
00:37:44
◼
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regularly like that's what basically
[TS]
00:37:45
◼
►
patron is like you care enough about
[TS]
00:37:47
◼
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overcast you want to make sure that
[TS]
00:37:48
◼
►
overcast continues to exist you know
[TS]
00:37:50
◼
►
subscribe right and like you said you
[TS]
00:37:52
◼
►
listened to have to use all the time
[TS]
00:37:53
◼
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that you would gladly subscribe for
[TS]
00:37:54
◼
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without any kind of description and
[TS]
00:37:56
◼
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without like a patronage thing that
[TS]
00:37:59
◼
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Marcos doing
[TS]
00:38:00
◼
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there's no one someone buys it for me
[TS]
00:38:01
◼
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there's no way for them to give you
[TS]
00:38:02
◼
►
money unless market that's the thing
[TS]
00:38:03
◼
►
where he makes an entirely new overcast
[TS]
00:38:04
◼
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to and you know all the things we've
[TS]
00:38:05
◼
►
talked about in the past right so this
[TS]
00:38:08
◼
►
releases that money from the people who
[TS]
00:38:10
◼
►
are willing to pay it but it doesn't
[TS]
00:38:11
◼
►
make everyone else suddenly willing to
[TS]
00:38:13
◼
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pay way more for the software they have
[TS]
00:38:14
◼
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now we could make developers be all like
[TS]
00:38:17
◼
►
oh I want to try this the hot new thing
[TS]
00:38:18
◼
►
but those developers will be sad because
[TS]
00:38:20
◼
►
they'll find out what is the actual
[TS]
00:38:22
◼
►
appetite to pay a monthly subscription
[TS]
00:38:23
◼
►
for apt they'll realize that many people
[TS]
00:38:26
◼
►
you know installed there 99 cents that
[TS]
00:38:27
◼
►
never looked at it again or you know or
[TS]
00:38:30
◼
►
or whatever like i don't i don't think
[TS]
00:38:32
◼
►
you have too much to worry about because
[TS]
00:38:33
◼
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I really don't think this will change
[TS]
00:38:34
◼
►
the hearts and minds of users in the
[TS]
00:38:36
◼
►
short term especially and so if
[TS]
00:38:38
◼
►
developers change their plans they will
[TS]
00:38:41
◼
►
be punished by not getting a lot of
[TS]
00:38:43
◼
►
sales and people stop using their app
[TS]
00:38:44
◼
►
and move to competitors and then they'll
[TS]
00:38:45
◼
►
change back and we'll sort of settle
[TS]
00:38:47
◼
►
down again right that's the thing is
[TS]
00:38:49
◼
►
that i agree with you that users aren't
[TS]
00:38:51
◼
►
going to look at this
[TS]
00:38:52
◼
►
generally speaking that differently but
[TS]
00:38:54
◼
►
what I'm worried about is that even in a
[TS]
00:38:57
◼
►
run-of-the-mill developer with a good
[TS]
00:39:00
◼
►
but not world-class app is going to
[TS]
00:39:03
◼
►
think oh well darn it my apps great and
[TS]
00:39:05
◼
►
I think everyone is gonna pay
[TS]
00:39:06
◼
►
subscription for me and you're right
[TS]
00:39:09
◼
►
that this will kind of sauce itself out
[TS]
00:39:10
◼
►
over time but i really hope that
[TS]
00:39:13
◼
►
everyone in the app store doesn't
[TS]
00:39:15
◼
►
immediately run to subscription pricing
[TS]
00:39:17
◼
►
when really at least on my phone in my
[TS]
00:39:19
◼
►
ipad anyway there's a very small subset
[TS]
00:39:22
◼
►
of apps that I think really should
[TS]
00:39:24
◼
►
consider subscription pricing that I
[TS]
00:39:26
◼
►
think really should that should be worth
[TS]
00:39:30
◼
►
it and granted by handful my five apps
[TS]
00:39:34
◼
►
are different than your five apps are
[TS]
00:39:35
◼
►
different from archos five apps so maybe
[TS]
00:39:37
◼
►
that will sort itself out that way as
[TS]
00:39:39
◼
►
well but I don't know I just really hope
[TS]
00:39:42
◼
►
that everyone
[TS]
00:39:43
◼
►
and the app store doesn't immediately
[TS]
00:39:45
◼
►
run subscription pricing i I've heard
[TS]
00:39:47
◼
►
from a number of people now saying
[TS]
00:39:49
◼
►
basically especially the same sentiment
[TS]
00:39:51
◼
►
of you know III as user don't want
[TS]
00:39:55
◼
►
everything on my phone and all of a
[TS]
00:39:57
◼
►
sudden be charging me like two dollars a
[TS]
00:39:58
◼
►
month or whatever to some degree that's
[TS]
00:40:00
◼
►
reasonable to some degree jon is right
[TS]
00:40:02
◼
►
that the market will sort this out and
[TS]
00:40:05
◼
►
and also to some degree i think this is
[TS]
00:40:07
◼
►
an improvement over the reality that we
[TS]
00:40:09
◼
►
have now so right now if you consider
[TS]
00:40:11
◼
►
the example of say tweet by like you
[TS]
00:40:14
◼
►
mentioning tweet by releases a brand-new
[TS]
00:40:16
◼
►
version of the app and teapot is a paid
[TS]
00:40:18
◼
►
upfront app and then about every one
[TS]
00:40:21
◼
►
year too
[TS]
00:40:22
◼
►
yeah they they release a new version
[TS]
00:40:23
◼
►
that is a brand new standalone app for
[TS]
00:40:26
◼
►
what is a few blocks like five bucks
[TS]
00:40:28
◼
►
four bucks whatever so basically you're
[TS]
00:40:31
◼
►
already you're almost already paying
[TS]
00:40:33
◼
►
three or four hours a year for thuy pot
[TS]
00:40:36
◼
►
if you move to subscription pricing
[TS]
00:40:38
◼
►
there's not really much of a change
[TS]
00:40:40
◼
►
except it's easier and better for
[TS]
00:40:43
◼
►
everybody was a psychological change you
[TS]
00:40:46
◼
►
know they don't want to sign up for
[TS]
00:40:47
◼
►
another Zealander online Parliament no
[TS]
00:40:49
◼
►
I'll get there but so you know and then
[TS]
00:40:51
◼
►
the customers like you don't have to go
[TS]
00:40:53
◼
►
through the stupid hoops of like will
[TS]
00:40:54
◼
►
download the new app that true hopefully
[TS]
00:40:56
◼
►
transfer all your accounts over delete
[TS]
00:40:58
◼
►
the old apt change all your settings all
[TS]
00:40:59
◼
►
the stupid stuff like a you know that it
[TS]
00:41:01
◼
►
avoids all that all the cumbersome
[TS]
00:41:02
◼
►
complexity of like replacing the paid
[TS]
00:41:04
◼
►
app with the next paid version do the
[TS]
00:41:08
◼
►
developers will make more money this way
[TS]
00:41:10
◼
►
because of the new 8515 split that you
[TS]
00:41:13
◼
►
get in years two through infinity which
[TS]
00:41:16
◼
►
is a whole other thing that's really
[TS]
00:41:17
◼
►
cool and most likely related to appletv
[TS]
00:41:20
◼
►
negotiations but you know with look like
[TS]
00:41:23
◼
►
video providers and possibly amazon and
[TS]
00:41:25
◼
►
that but anyway the consumer side of
[TS]
00:41:27
◼
►
this is it everyone saying you know I
[TS]
00:41:29
◼
►
don't want everything on my screen all
[TS]
00:41:31
◼
►
of a sudden charge me you know X dollars
[TS]
00:41:32
◼
►
a month if you instead think about it as
[TS]
00:41:35
◼
►
X dollars a year which is probably going
[TS]
00:41:37
◼
►
to be a more common price point because
[TS]
00:41:39
◼
►
you don't want to ideally you don't want
[TS]
00:41:41
◼
►
to be like bugging people every like you
[TS]
00:41:43
◼
►
don't want to be reminding people every
[TS]
00:41:44
◼
►
month that they could cancel your
[TS]
00:41:46
◼
►
subscription if they want to like it
[TS]
00:41:47
◼
►
because every time that email comes in
[TS]
00:41:49
◼
►
for Apple saying follow instructions are
[TS]
00:41:51
◼
►
about to renew again in a few days or
[TS]
00:41:53
◼
►
whatever like that's that's like a
[TS]
00:41:54
◼
►
prompt for people to cancel your
[TS]
00:41:55
◼
►
subscription so
[TS]
00:41:57
◼
►
really want to do that if you can help
[TS]
00:41:58
◼
►
if you can charge a few dollars a year
[TS]
00:42:01
◼
►
instead of a few dollars a month that is
[TS]
00:42:03
◼
►
probably a better idea as long as you
[TS]
00:42:05
◼
►
can still make enough money that way and
[TS]
00:42:07
◼
►
so if you think about like you know from
[TS]
00:42:09
◼
►
it from like a paid app perspective like
[TS]
00:42:12
◼
►
if you're if you're paying five bucks or
[TS]
00:42:15
◼
►
four bucks for three bucks every year or
[TS]
00:42:18
◼
►
18 months whatever whatever look at new
[TS]
00:42:21
◼
►
standalone paid app version of something
[TS]
00:42:22
◼
►
that's upgrade upgrade that way versus
[TS]
00:42:25
◼
►
if you have like a four-hour year
[TS]
00:42:26
◼
►
subscription
[TS]
00:42:27
◼
►
it's not that different and it's
[TS]
00:42:29
◼
►
actually way easier for you
[TS]
00:42:31
◼
►
with description so i think this is the
[TS]
00:42:33
◼
►
kind of thing we're not every Apple do
[TS]
00:42:35
◼
►
it in fact i would guess very few actual
[TS]
00:42:37
◼
►
do it for the same reason very few after
[TS]
00:42:39
◼
►
paid upfront anymore
[TS]
00:42:40
◼
►
most people won't pay for most apps
[TS]
00:42:42
◼
►
that's not going to change most apps are
[TS]
00:42:45
◼
►
still going to be free with garbage
[TS]
00:42:46
◼
►
inside of them to fund it somehow most
[TS]
00:42:48
◼
►
apps are still going to be like you know
[TS]
00:42:50
◼
►
you don't really have to pay for really
[TS]
00:42:52
◼
►
anything but you could pay if you want
[TS]
00:42:54
◼
►
to all the big you know in a purchase
[TS]
00:42:56
◼
►
Premium your mind trick games are still
[TS]
00:42:59
◼
►
going to make all the money in the app
[TS]
00:43:00
◼
►
store all those like all the market
[TS]
00:43:03
◼
►
forces around this aren't really going
[TS]
00:43:04
◼
►
to change that much as far as far as I
[TS]
00:43:06
◼
►
as far as I can guess what will change
[TS]
00:43:08
◼
►
is apps that are already now earning
[TS]
00:43:12
◼
►
money through some way that's a little
[TS]
00:43:14
◼
►
bit clunkier now have a smoother easier
[TS]
00:43:16
◼
►
way to do it where they will probably
[TS]
00:43:18
◼
►
also make more in the process and it's
[TS]
00:43:20
◼
►
easier for both them and for users so
[TS]
00:43:22
◼
►
you know don't think about it as
[TS]
00:43:23
◼
►
everything on your homescreen charging
[TS]
00:43:25
◼
►
two hours a month
[TS]
00:43:26
◼
►
think about it as maybe two or three
[TS]
00:43:28
◼
►
apps that you really use gonna charge
[TS]
00:43:30
◼
►
you four bucks a year thats that's more
[TS]
00:43:32
◼
►
likely to be the outcome anything about
[TS]
00:43:34
◼
►
it that way it's pretty awesome
[TS]
00:43:37
◼
►
well i agree i completely agree I just
[TS]
00:43:40
◼
►
hope that the people who are writing
[TS]
00:43:41
◼
►
these apps that the developers writing
[TS]
00:43:43
◼
►
these apps have the self-awareness to
[TS]
00:43:44
◼
►
realize whether or not it's appropriate
[TS]
00:43:47
◼
►
for them to to move to subscription
[TS]
00:43:51
◼
►
pricing and if they don't realize it
[TS]
00:43:53
◼
►
that's why coming back around I think
[TS]
00:43:55
◼
►
some of this verbiage is written the way
[TS]
00:43:57
◼
►
it is on the website that gives Apple
[TS]
00:43:59
◼
►
the the leverage and ammunition with
[TS]
00:44:02
◼
►
which is already have the leverage but
[TS]
00:44:04
◼
►
the ammunition with which to say now
[TS]
00:44:06
◼
►
this is not an appropriate use of a
[TS]
00:44:08
◼
►
subscription
[TS]
00:44:09
◼
►
again that the market will sort this out
[TS]
00:44:11
◼
►
like developers will very very quickly
[TS]
00:44:13
◼
►
learn that you know pricing well above
[TS]
00:44:17
◼
►
what people are willing to pay for their
[TS]
00:44:18
◼
►
app is is probably going to work for
[TS]
00:44:20
◼
►
them on the other hand you know suppose
[TS]
00:44:22
◼
►
you have an app on your home screen and
[TS]
00:44:24
◼
►
then they and they start charging for
[TS]
00:44:26
◼
►
bucks a month if they can make enough
[TS]
00:44:29
◼
►
money doing it that way and you don't
[TS]
00:44:32
◼
►
want to pay good for them and that's not
[TS]
00:44:34
◼
►
and that's you know too bad for you you
[TS]
00:44:36
◼
►
know like it so yeah I think that like
[TS]
00:44:38
◼
►
that again the markets work this out you
[TS]
00:44:41
◼
►
know that the developers who overpriced
[TS]
00:44:43
◼
►
their apps past with the market will
[TS]
00:44:44
◼
►
bear will adjust it and you as a
[TS]
00:44:47
◼
►
consumer might have to pay more but you
[TS]
00:44:50
◼
►
know i would argue that prices for
[TS]
00:44:52
◼
►
software have been artificially
[TS]
00:44:53
◼
►
depressed for quite some time and a lot
[TS]
00:44:55
◼
►
of kind of subsidized by a combination
[TS]
00:44:57
◼
►
of hope and VC money i think that it's
[TS]
00:45:01
◼
►
really good to have this option and not
[TS]
00:45:03
◼
►
every developer will use it you know
[TS]
00:45:05
◼
►
implementing these these subscriptions
[TS]
00:45:07
◼
►
is not that easy and it's kind of a pain
[TS]
00:45:10
◼
►
and it you know it's it's not as easy as
[TS]
00:45:13
◼
►
putting a paid app up there you have to
[TS]
00:45:14
◼
►
like code in this and purchase and have
[TS]
00:45:16
◼
►
the backend to verify the receipts and
[TS]
00:45:18
◼
►
keep track of who subscribe and
[TS]
00:45:19
◼
►
everything so like it's not simple to do
[TS]
00:45:22
◼
►
this so not every app will do this even
[TS]
00:45:24
◼
►
if Apple to prove them which we don't
[TS]
00:45:25
◼
►
know so i think this is going to be a
[TS]
00:45:28
◼
►
much smaller deal than you expect to
[TS]
00:45:31
◼
►
like apps as on a whole life as a whole
[TS]
00:45:33
◼
►
but it will make a really big difference
[TS]
00:45:35
◼
►
to the relatively low percentage of apps
[TS]
00:45:39
◼
►
that will actually abusing it and one
[TS]
00:45:41
◼
►
thing that developers who decided to go
[TS]
00:45:42
◼
►
subscription should factor and i'm sure
[TS]
00:45:44
◼
►
they're all are all thinking about this
[TS]
00:45:45
◼
►
already but like the psychological
[TS]
00:45:47
◼
►
barrier to signing up for a recurring
[TS]
00:45:50
◼
►
payment even if the recurring payment is
[TS]
00:45:51
◼
►
actually less than what you've actually
[TS]
00:45:52
◼
►
been paying like for example say your
[TS]
00:45:54
◼
►
twitter client updates every year and
[TS]
00:45:55
◼
►
every year you buy a new copy for five
[TS]
00:45:57
◼
►
bucks and they go to two years two
[TS]
00:45:58
◼
►
dollars a year you're like great that's
[TS]
00:46:00
◼
►
like half price you like but what if at
[TS]
00:46:03
◼
►
the end of this year I don't want to
[TS]
00:46:04
◼
►
upgrade right as always you know the
[TS]
00:46:06
◼
►
whole like if you're signing up for a
[TS]
00:46:08
◼
►
building like well how am I going to
[TS]
00:46:10
◼
►
keep track of bills how am I gonna know
[TS]
00:46:11
◼
►
when it renews like and we know that
[TS]
00:46:13
◼
►
Apple house is pretty well-liked in
[TS]
00:46:14
◼
►
terms of sending you an email letting
[TS]
00:46:16
◼
►
you know
[TS]
00:46:16
◼
►
that your thing is up for renewal that
[TS]
00:46:19
◼
►
there and let you know if the price
[TS]
00:46:20
◼
►
changes like that you know apples doing
[TS]
00:46:21
◼
►
a good job at it but just the mere
[TS]
00:46:24
◼
►
concept of signing up for a recurring
[TS]
00:46:26
◼
►
payment even if it is less money now and
[TS]
00:46:28
◼
►
less money in the long term bothers
[TS]
00:46:30
◼
►
people and then the technology angle is
[TS]
00:46:33
◼
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and also what if i just want to keep
[TS]
00:46:34
◼
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using the old version right and and
[TS]
00:46:36
◼
►
honestly like as a developer i say too
[TS]
00:46:39
◼
►
bad you know like so so we'll take these
[TS]
00:46:41
◼
►
things separately first of all day like
[TS]
00:46:43
◼
►
Superman prices like yes but as i said
[TS]
00:46:45
◼
►
before people people sure that you want
[TS]
00:46:49
◼
►
to pay between 0 and 1 times and and and
[TS]
00:46:54
◼
►
then have functionality is updated
[TS]
00:46:55
◼
►
forever and that's that's not
[TS]
00:46:57
◼
►
sustainable right well nobody not even
[TS]
00:46:59
◼
►
you want to be updated forever it's just
[TS]
00:47:01
◼
►
that you like the idea that the thing
[TS]
00:47:02
◼
►
that goes on in the background you have
[TS]
00:47:04
◼
►
to be aware that it exists like the the
[TS]
00:47:06
◼
►
perhaps a rational in the case of Apple
[TS]
00:47:07
◼
►
fear that you will forget this thing
[TS]
00:47:09
◼
►
existed that you're being charged you
[TS]
00:47:10
◼
►
know five dollars a year forever kind of
[TS]
00:47:13
◼
►
like an AOL dial subscription that you
[TS]
00:47:14
◼
►
just forgot the canceled in nineteen
[TS]
00:47:15
◼
►
ninety-seven like that that's what I'm
[TS]
00:47:18
◼
►
talking about mostly not the idea that
[TS]
00:47:19
◼
►
you just want to pay once and future
[TS]
00:47:21
◼
►
space again say your gladly paying like
[TS]
00:47:23
◼
►
you know so you're paying like five
[TS]
00:47:24
◼
►
dollars for nuclear client every nine
[TS]
00:47:26
◼
►
months and you're happy to do is you
[TS]
00:47:28
◼
►
think it's awesome every single time
[TS]
00:47:29
◼
►
when they ask you to pay two dollars a
[TS]
00:47:31
◼
►
year you're like what in perpetuity like
[TS]
00:47:34
◼
►
I'm signing up for something that you
[TS]
00:47:35
◼
►
know like it doesn't make sense but
[TS]
00:47:37
◼
►
especially again especially since Apple
[TS]
00:47:39
◼
►
is so good about like not letting you
[TS]
00:47:40
◼
►
forget these things there's not as if
[TS]
00:47:41
◼
►
you're going to not know that you're
[TS]
00:47:42
◼
►
being built for this and everything in
[TS]
00:47:44
◼
►
fact I think isn't like if you don't do
[TS]
00:47:46
◼
►
something it wont autore no I don't know
[TS]
00:47:47
◼
►
how how good is it
[TS]
00:47:49
◼
►
no no it does that's only if you raise
[TS]
00:47:51
◼
►
the price it will it will continue to
[TS]
00:47:53
◼
►
Bill you until you stop it
[TS]
00:47:54
◼
►
and right now the interface to stop
[TS]
00:47:56
◼
►
these descriptions is awful and buried
[TS]
00:47:58
◼
►
is something this will all be better
[TS]
00:48:00
◼
►
yeah but they have said like part of
[TS]
00:48:03
◼
►
this announcement was that all this is
[TS]
00:48:04
◼
►
getting an overhaul so it a lot of this
[TS]
00:48:07
◼
►
depends on the implementation details
[TS]
00:48:09
◼
►
it really does and so we will see that
[TS]
00:48:10
◼
►
the the previous redoing subscription
[TS]
00:48:13
◼
►
system was really rough there were a lot
[TS]
00:48:15
◼
►
of things about it that were really just
[TS]
00:48:18
◼
►
badly done or inconvenient or consumer
[TS]
00:48:20
◼
►
hostile or developer hospital so this a
[TS]
00:48:23
◼
►
lot of this depends on the details so I
[TS]
00:48:25
◼
►
I'm just assuming with with my
[TS]
00:48:27
◼
►
predictions here i'm assuming that they
[TS]
00:48:28
◼
►
have made it
[TS]
00:48:29
◼
►
are enough that we can overcome those
[TS]
00:48:32
◼
►
problems I I see what you're saying I
[TS]
00:48:34
◼
►
agree that it is a bigger barrier but I
[TS]
00:48:38
◼
►
you know the reality is paying it all as
[TS]
00:48:40
◼
►
a big barrier and once you're over the
[TS]
00:48:41
◼
►
hump of paying at all
[TS]
00:48:43
◼
►
yes people would choose to pay once if
[TS]
00:48:45
◼
►
given the option of you i want to pay
[TS]
00:48:47
◼
►
four dollars once or four hours every
[TS]
00:48:48
◼
►
year of course you're going to choose
[TS]
00:48:49
◼
►
the first one but that is not
[TS]
00:48:51
◼
►
sustainable like it and we've seen this
[TS]
00:48:54
◼
►
over and over and over again
[TS]
00:48:56
◼
►
software these days people expect
[TS]
00:48:59
◼
►
continuous updates and the end up a
[TS]
00:49:02
◼
►
wants model whether it's pay once
[TS]
00:49:04
◼
►
forever or whether it's pay once every
[TS]
00:49:07
◼
►
like 18 months than the others upgrades
[TS]
00:49:08
◼
►
in separate apps
[TS]
00:49:09
◼
►
both of those are dysfunctional in a lot
[TS]
00:49:11
◼
►
of ways you're saying it's not feasible
[TS]
00:49:13
◼
►
for developers right but i'm thinking it
[TS]
00:49:15
◼
►
from from the perspective of the
[TS]
00:49:16
◼
►
customers perfectly it's perfectly
[TS]
00:49:18
◼
►
sustainable from the perspective of the
[TS]
00:49:20
◼
►
customer because the customers like i
[TS]
00:49:22
◼
►
buy twitter client a year later that
[TS]
00:49:24
◼
►
developers out of business because no
[TS]
00:49:25
◼
►
never could find a way to get more money
[TS]
00:49:27
◼
►
and then I pick a new Torah client the
[TS]
00:49:29
◼
►
year goes by and then new character
[TS]
00:49:31
◼
►
developer releases a new versions
[TS]
00:49:33
◼
►
application i can use it or not you know
[TS]
00:49:35
◼
►
like like buying a new application every
[TS]
00:49:38
◼
►
year is the model that they've been
[TS]
00:49:39
◼
►
going on if the new application is from
[TS]
00:49:41
◼
►
the same developer find something that's
[TS]
00:49:43
◼
►
sustainable from the developers correct
[TS]
00:49:45
◼
►
perspective if that new application is a
[TS]
00:49:46
◼
►
different one
[TS]
00:49:47
◼
►
it's still the same money from the the
[TS]
00:49:49
◼
►
user's perspective right we're just
[TS]
00:49:50
◼
►
looking from the developer's perspective
[TS]
00:49:51
◼
►
saying it's not sustainable therefore
[TS]
00:49:53
◼
►
are going to go to subscriptions
[TS]
00:49:54
◼
►
subscriptions are not going to help you
[TS]
00:49:55
◼
►
if Pete if your application is not
[TS]
00:49:57
◼
►
attractive enough to get people over the
[TS]
00:49:59
◼
►
heel barrier but be sure
[TS]
00:50:01
◼
►
however the the other model has a whole
[TS]
00:50:05
◼
►
bunch of problems so for instance why
[TS]
00:50:07
◼
►
are you not considering buying a mac pro
[TS]
00:50:09
◼
►
today John my process cost way more than
[TS]
00:50:12
◼
►
apps i don't think that this is
[TS]
00:50:13
◼
►
applicable time I short-circuit
[TS]
00:50:14
◼
►
short-circuiting this analogy believe me
[TS]
00:50:17
◼
►
it works exactly the same way
[TS]
00:50:19
◼
►
why you're not buying a mac pro right
[TS]
00:50:20
◼
►
now because crappy I don't want that one
[TS]
00:50:22
◼
►
because you know a new ones coming out
[TS]
00:50:26
◼
►
no i don't i don't know that all nobody
[TS]
00:50:28
◼
►
knows that well the current was three
[TS]
00:50:29
◼
►
years old and the same that's why I
[TS]
00:50:31
◼
►
don't want to buy it doesn't have its
[TS]
00:50:33
◼
►
not like a good product about you expect
[TS]
00:50:35
◼
►
there's probably going to be an update
[TS]
00:50:37
◼
►
to it coming soon and if you buy it now
[TS]
00:50:39
◼
►
you won't get the updated one for free
[TS]
00:50:41
◼
►
ya know I know
[TS]
00:50:42
◼
►
although the anti-piracy i'm not saying
[TS]
00:50:44
◼
►
this is not bad i'm just i'm saying that
[TS]
00:50:45
◼
►
by the started with me giving advice to
[TS]
00:50:47
◼
►
developers hey developer you're thinking
[TS]
00:50:48
◼
►
of changing your applications too
[TS]
00:50:49
◼
►
surprising if you only think about how
[TS]
00:50:51
◼
►
this will affect your revenue you're not
[TS]
00:50:54
◼
►
factoring everything you also have to
[TS]
00:50:55
◼
►
factor in how unattractive the idea of
[TS]
00:50:58
◼
►
of a pay this amount on this interval
[TS]
00:51:01
◼
►
forever and ever until you cancel is to
[TS]
00:51:04
◼
►
people that is very unattractive to a
[TS]
00:51:06
◼
►
lot of people more so then every year
[TS]
00:51:10
◼
►
after my favorite app developer goes out
[TS]
00:51:11
◼
►
of business find the next client that I
[TS]
00:51:13
◼
►
want to buy for toolbox even though or
[TS]
00:51:15
◼
►
five bucks even though it may be costing
[TS]
00:51:16
◼
►
the user more to do it the other way
[TS]
00:51:18
◼
►
people are more comfortable that and not
[TS]
00:51:20
◼
►
just because there was used to because
[TS]
00:51:22
◼
►
people have a real fear of recurring
[TS]
00:51:24
◼
►
bills of all kinds like even if it's a
[TS]
00:51:27
◼
►
one-dollar year it like and I think the
[TS]
00:51:30
◼
►
older you get the more like younger
[TS]
00:51:32
◼
►
people may eventually get ok with you
[TS]
00:51:34
◼
►
just get used to whatever like the
[TS]
00:51:35
◼
►
status quo is like so if you're coming
[TS]
00:51:36
◼
►
of age during this time I won't be a big
[TS]
00:51:38
◼
►
deal but the older you get like I have
[TS]
00:51:40
◼
►
trouble convincing my parents to buy two
[TS]
00:51:42
◼
►
dollar application i could never
[TS]
00:51:43
◼
►
convince them to buy a one-dollar your
[TS]
00:51:45
◼
►
application even if they use that
[TS]
00:51:46
◼
►
application every single day my parents
[TS]
00:51:48
◼
►
have one-dollar year to spend but if I
[TS]
00:51:50
◼
►
try to say what I have to pay that every
[TS]
00:51:52
◼
►
year for how long forever and if I stop
[TS]
00:51:55
◼
►
paying do I stop being able to use the
[TS]
00:51:57
◼
►
app doesn't make any sense
[TS]
00:51:58
◼
►
people do not like recurring payments
[TS]
00:52:00
◼
►
that you're right there are a lot of
[TS]
00:52:03
◼
►
people who don't it's not everybody a
[TS]
00:52:05
◼
►
lot of you don't care but there are a
[TS]
00:52:06
◼
►
lot of people who don't certainly but
[TS]
00:52:08
◼
►
not like I think so many of those people
[TS]
00:52:10
◼
►
will wouldn't pay for these things
[TS]
00:52:12
◼
►
anyway that it's not is I don't think
[TS]
00:52:14
◼
►
it's as big of a problem is you think
[TS]
00:52:15
◼
►
I'm thinking I'm thinking of applicants
[TS]
00:52:18
◼
►
they're changing their things like it
[TS]
00:52:19
◼
►
like the the topside the upside this and
[TS]
00:52:22
◼
►
it is very large for applications that
[TS]
00:52:23
◼
►
like the ones the case he said we all
[TS]
00:52:25
◼
►
have applications that our phones that
[TS]
00:52:26
◼
►
we hope continue to be updated improve
[TS]
00:52:29
◼
►
that we will gladly pay a yearly fee for
[TS]
00:52:31
◼
►
everybody has stuff like that on the
[TS]
00:52:34
◼
►
those developers now have a way to
[TS]
00:52:36
◼
►
unlock that money that we were ready to
[TS]
00:52:38
◼
►
give them but usually didn't have a way
[TS]
00:52:40
◼
►
to do so like so that is the big upside
[TS]
00:52:42
◼
►
to this the only potential downsides
[TS]
00:52:44
◼
►
developers miscalculating if their
[TS]
00:52:47
◼
►
application is one of those ones that
[TS]
00:52:48
◼
►
has that on tap
[TS]
00:52:49
◼
►
market like or if that on top marketers
[TS]
00:52:51
◼
►
is big enough or whatever and so I guess
[TS]
00:52:54
◼
►
you have to know as a developer who are
[TS]
00:52:55
◼
►
my customers who are my potential
[TS]
00:52:57
◼
►
customers if i change the description
[TS]
00:52:59
◼
►
pricing is my it does my appt have that
[TS]
00:53:01
◼
►
much potential value to that many
[TS]
00:53:03
◼
►
potential people that it is one of those
[TS]
00:53:04
◼
►
apps you can get away with subscriptions
[TS]
00:53:06
◼
►
or does it not
[TS]
00:53:07
◼
►
and the the things that case was worried
[TS]
00:53:09
◼
►
about is that a hundred a bunch of
[TS]
00:53:11
◼
►
developers will miscalculate will think
[TS]
00:53:15
◼
►
that they can do it and it will be like
[TS]
00:53:17
◼
►
maybe not company killing but like
[TS]
00:53:20
◼
►
they'll be a short-term loss of
[TS]
00:53:22
◼
►
application has a bunch of them try out
[TS]
00:53:24
◼
►
the subscription model lose all the
[TS]
00:53:25
◼
►
customers who are willing to do that
[TS]
00:53:26
◼
►
people seek out alternatives and then
[TS]
00:53:28
◼
►
when they change their mind and realized
[TS]
00:53:29
◼
►
that they're not the one of those people
[TS]
00:53:30
◼
►
who can sustain subscription pricing
[TS]
00:53:32
◼
►
then switch back into it they lost
[TS]
00:53:34
◼
►
everything and that would be like a net
[TS]
00:53:35
◼
►
loss of like it would be your perturb
[TS]
00:53:37
◼
►
users who lose a bunch of applications
[TS]
00:53:39
◼
►
and was at like I said that the market
[TS]
00:53:40
◼
►
will start out eventually but there
[TS]
00:53:41
◼
►
could be some short-term turn and pain
[TS]
00:53:44
◼
►
from user perspective as developers try
[TS]
00:53:47
◼
►
things out
[TS]
00:53:48
◼
►
yeah but ultimately i think this is
[TS]
00:53:51
◼
►
going to be a very short-lived
[TS]
00:53:53
◼
►
experimentation period you know it
[TS]
00:53:55
◼
►
people are going to realize very quickly
[TS]
00:53:56
◼
►
whether this is working with them or not
[TS]
00:53:57
◼
►
and honestly most developers underpriced
[TS]
00:54:00
◼
►
their work anyway so I think if the
[TS]
00:54:02
◼
►
opposite profitable Edward not enough
[TS]
00:54:04
◼
►
people will try this now that although
[TS]
00:54:06
◼
►
that is speaking at speaking of the
[TS]
00:54:07
◼
►
short-term thing that is another
[TS]
00:54:09
◼
►
phenomenon is that if you are the first
[TS]
00:54:11
◼
►
application and a set of users
[TS]
00:54:13
◼
►
applications that they have on the home
[TS]
00:54:15
◼
►
screen or whatever to go subscription
[TS]
00:54:17
◼
►
they might be like you know what I
[TS]
00:54:18
◼
►
really don't like subscriptions but I've
[TS]
00:54:20
◼
►
been hearing a lot of Medicine
[TS]
00:54:21
◼
►
description thinking maybe i'll try it
[TS]
00:54:22
◼
►
if you are the tenth one to do that
[TS]
00:54:24
◼
►
subscription fatigue may said and so
[TS]
00:54:25
◼
►
like it like so many changes in the app
[TS]
00:54:27
◼
►
store like the app store itself there is
[TS]
00:54:28
◼
►
probably a gold rush period where if you
[TS]
00:54:32
◼
►
can get me know
[TS]
00:54:32
◼
►
decide now like if you want to run this
[TS]
00:54:34
◼
►
experiment it's probably better to start
[TS]
00:54:36
◼
►
soon rather than you know three weeks in
[TS]
00:54:39
◼
►
after everyone has been prompted three
[TS]
00:54:41
◼
►
times on their home screen if they want
[TS]
00:54:42
◼
►
to you know change the description or
[TS]
00:54:44
◼
►
whatever could be the first one that is
[TS]
00:54:46
◼
►
definitely an advantage and there is it
[TS]
00:54:47
◼
►
definitely a first mover advantage and
[TS]
00:54:49
◼
►
then I guess you'll find out if your
[TS]
00:54:50
◼
►
model is sustainable before anyone else
[TS]
00:54:52
◼
►
does i think most people don't really
[TS]
00:54:56
◼
►
use that many apps on a regular basis
[TS]
00:54:59
◼
►
that they even pay for let alone that
[TS]
00:55:01
◼
►
would be subscription-based
[TS]
00:55:03
◼
►
i'm guessing the average number of apps
[TS]
00:55:06
◼
►
on somebody's phone that are going to
[TS]
00:55:07
◼
►
attempt this at all
[TS]
00:55:09
◼
►
it's probably something like three at
[TS]
00:55:11
◼
►
most I mean like it's probably not that
[TS]
00:55:12
◼
►
many you know that that's why I think I
[TS]
00:55:14
◼
►
don't think the fatigue issue or the
[TS]
00:55:17
◼
►
like too many eels issue i don't think
[TS]
00:55:18
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these will be prevalent because 33 is
[TS]
00:55:21
◼
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fatigue the third one people are gonna
[TS]
00:55:22
◼
►
be like that's it no more of these
[TS]
00:55:24
◼
►
applications asking me for subscriptions
[TS]
00:55:26
◼
►
three is definitely over the fatigue
[TS]
00:55:28
◼
►
bury one is the honeymoon period two is
[TS]
00:55:30
◼
►
you're getting grumpy three is like nope
[TS]
00:55:32
◼
►
i'm out for regular people
[TS]
00:55:33
◼
►
yeah i agree i really i really think
[TS]
00:55:35
◼
►
these are gonna be mostly single digit
[TS]
00:55:38
◼
►
number of dollars per year
[TS]
00:55:40
◼
►
most people won't have a whole lot of
[TS]
00:55:42
◼
►
those in their phone except like that
[TS]
00:55:43
◼
►
the most power of the power users you
[TS]
00:55:46
◼
►
know then it's gonna be very small
[TS]
00:55:48
◼
►
amounts per year and it's going to be
[TS]
00:55:49
◼
►
fine and just going to be easier for
[TS]
00:55:51
◼
►
everybody once it's all established but
[TS]
00:55:53
◼
►
we'll see any way to stop this thing I
[TS]
00:55:56
◼
►
think any kind of change description to
[TS]
00:55:59
◼
►
it to broadening it in anyway even if
[TS]
00:56:01
◼
►
it's a given whatever is a good thing
[TS]
00:56:03
◼
►
because I mean I'm talking about all the
[TS]
00:56:05
◼
►
potential bad sides but net
[TS]
00:56:07
◼
►
this is going to be an improvement like
[TS]
00:56:09
◼
►
this is a positive change for all were
[TS]
00:56:11
◼
►
arguing about is exactly how positive
[TS]
00:56:13
◼
►
because it could potentially be really
[TS]
00:56:14
◼
►
really positive or just a little bit
[TS]
00:56:16
◼
►
positive but it's going to be positive
[TS]
00:56:17
◼
►
like make no mistake about that even
[TS]
00:56:19
◼
►
though it sounds like we're i'm just
[TS]
00:56:20
◼
►
complaining about all the potential
[TS]
00:56:21
◼
►
downsides and how things can go wrong
[TS]
00:56:23
◼
►
like anytime there's any change people
[TS]
00:56:24
◼
►
can go wrong and developers can make bad
[TS]
00:56:26
◼
►
choices about how to change the pricing
[TS]
00:56:28
◼
►
structure of the application or which
[TS]
00:56:30
◼
►
applications to make but I can't see any
[TS]
00:56:32
◼
►
way that this could make things worse
[TS]
00:56:34
◼
►
this is going to make things better it's
[TS]
00:56:35
◼
►
going to make us have better
[TS]
00:56:36
◼
►
applications on the phone it's going to
[TS]
00:56:38
◼
►
make it so that our favorite
[TS]
00:56:40
◼
►
applications don't go out of businesses
[TS]
00:56:41
◼
►
often after whatever the initial
[TS]
00:56:43
◼
►
shakeout period and people figure this
[TS]
00:56:45
◼
►
out right and it could potentially
[TS]
00:56:47
◼
►
finally solve the problem of how do you
[TS]
00:56:50
◼
►
get pro level features full applications
[TS]
00:56:53
◼
►
on all of apple's platforms in a way
[TS]
00:56:55
◼
►
that can be ongoing just like it was a
[TS]
00:56:58
◼
►
box software you after year they would
[TS]
00:56:59
◼
►
make new versions and charge of
[TS]
00:57:01
◼
►
everything so and we didn't talk about
[TS]
00:57:03
◼
►
8515 split except mentioned briefly also
[TS]
00:57:06
◼
►
obviously a positive change for
[TS]
00:57:08
◼
►
everybody except for Apple you know okay
[TS]
00:57:12
◼
►
we respond to this week by Ringo to ring
[TS]
00:57:16
◼
►
dot com / ATP for fifty dollars off the
[TS]
00:57:19
◼
►
ring video doorbell there are very often
[TS]
00:57:22
◼
►
home burglaries every 13 seconds on
[TS]
00:57:24
◼
►
average most things happen in the middle
[TS]
00:57:26
◼
►
of the day with burgers ringing your
[TS]
00:57:28
◼
►
doorbell first to make sure you're away
[TS]
00:57:30
◼
►
before they try to break into your house
[TS]
00:57:31
◼
►
now the ring video doorbell is improving
[TS]
00:57:34
◼
►
stop burglaries before they happen by
[TS]
00:57:35
◼
►
allowing you to see and speak to through
[TS]
00:57:38
◼
►
the doorbell anyone approaching your
[TS]
00:57:39
◼
►
door using your smartphone even if
[TS]
00:57:41
◼
►
you're not home and now rings using
[TS]
00:57:44
◼
►
their advanced motion detection
[TS]
00:57:45
◼
►
technology to protect your entire
[TS]
00:57:47
◼
►
property with the ring of security kit
[TS]
00:57:49
◼
►
this includes a ring video doorbell for
[TS]
00:57:51
◼
►
the front door and a ring stick-up cam
[TS]
00:57:53
◼
►
the wireless weatherproof HD camera to
[TS]
00:57:55
◼
►
keep an eye on other parts of your
[TS]
00:57:56
◼
►
property or the side of John's car now
[TS]
00:57:58
◼
►
the ring video doorbell and stick-up
[TS]
00:57:59
◼
►
campus install minutes and working
[TS]
00:58:01
◼
►
together they provide 24 7 monitoring of
[TS]
00:58:03
◼
►
your entire home whether you're right
[TS]
00:58:05
◼
►
there in the house or thousands of miles
[TS]
00:58:06
◼
►
away now Casey you have one of these
[TS]
00:58:08
◼
►
right at both you do in case you you
[TS]
00:58:10
◼
►
have won this time I actually really
[TS]
00:58:12
◼
►
honestly like this thing a lot when
[TS]
00:58:14
◼
►
somebody rings the doorbell it
[TS]
00:58:15
◼
►
immediately pushes to not only my phone
[TS]
00:58:18
◼
►
but I've set up Aaron as a shared owner
[TS]
00:58:20
◼
►
so her phone with her own ring account
[TS]
00:58:22
◼
►
you can answer that push and it will
[TS]
00:58:25
◼
►
show you live video what's going on in
[TS]
00:58:27
◼
►
the front door it will allow you to
[TS]
00:58:30
◼
►
it will allow you like you said to talk
[TS]
00:58:32
◼
►
back I really really like this thing I
[TS]
00:58:35
◼
►
wasn't sure what to make of it to make
[TS]
00:58:36
◼
►
it at first then I am definitely a
[TS]
00:58:38
◼
►
convert I'm really pleased with it
[TS]
00:58:40
◼
►
user link ring dot com / ATP for fifty
[TS]
00:58:43
◼
►
dollars off the ring of security kit
[TS]
00:58:45
◼
►
join the hundreds of thousands of others
[TS]
00:58:46
◼
►
who protect their home with the ring
[TS]
00:58:48
◼
►
video doorbell to ring calm / ATP once
[TS]
00:58:50
◼
►
again for fifty dollars off thats ring
[TS]
00:58:52
◼
►
com /a TV thanks a lot to ring for
[TS]
00:58:55
◼
►
sponsoring our show
[TS]
00:58:59
◼
►
we were talking earlier about the 8515
[TS]
00:59:02
◼
►
split so Apple is said if you keep if
[TS]
00:59:04
◼
►
you have a subscription with a user and
[TS]
00:59:07
◼
►
that user keeps the subscription for at
[TS]
00:59:08
◼
►
least a year
[TS]
00:59:09
◼
►
subsequent to that first year being
[TS]
00:59:11
◼
►
completed apple will only take fifteen
[TS]
00:59:14
◼
►
percent and they will give eighty-five
[TS]
00:59:15
◼
►
percent of the revenue back to the
[TS]
00:59:16
◼
►
developer and John had made a kind of
[TS]
00:59:20
◼
►
offhanded comment that oh that's bad for
[TS]
00:59:22
◼
►
apple and and I presume John you don't
[TS]
00:59:24
◼
►
mean that no literal sense that's good
[TS]
00:59:26
◼
►
for everybody except that was mostly
[TS]
00:59:27
◼
►
joking obviously it's good for Apple
[TS]
00:59:28
◼
►
more people develop the app store and
[TS]
00:59:30
◼
►
all you know more sustainable
[TS]
00:59:31
◼
►
applications more people developed for
[TS]
00:59:33
◼
►
longer they're motivated to make their
[TS]
00:59:35
◼
►
customers happy and keep them for a year
[TS]
00:59:36
◼
►
like obviously there is upside for Apple
[TS]
00:59:38
◼
►
but i'm saying is there isn't
[TS]
00:59:41
◼
►
you know it's all upside for developers
[TS]
00:59:44
◼
►
getting more money and for users
[TS]
00:59:46
◼
►
it's upside because that the price to
[TS]
00:59:47
◼
►
the user doesn't change at all they
[TS]
00:59:48
◼
►
don't really care how the money split up
[TS]
00:59:49
◼
►
except for the fact that they they
[TS]
00:59:51
◼
►
probably like it that the developers are
[TS]
00:59:53
◼
►
getting more money because I'm not
[TS]
00:59:54
◼
►
really worried about Apple being
[TS]
00:59:56
◼
►
cash-strapped at this point this is
[TS]
00:59:58
◼
►
great because first
[TS]
00:59:58
◼
►
great because first
[TS]
01:00:00
◼
►
vol shows that Apple can lower their cut
[TS]
01:00:02
◼
►
and that they're willing to selectively
[TS]
01:00:03
◼
►
lower their cut now for for the right
[TS]
01:00:05
◼
►
reason we always do they could just
[TS]
01:00:07
◼
►
didn't really say whether they would
[TS]
01:00:09
◼
►
yeah exactly so so this is interesting
[TS]
01:00:11
◼
►
so now they can lower their cut to
[TS]
01:00:15
◼
►
incent behavior that they need or want
[TS]
01:00:18
◼
►
so i mentioned under the radar like this
[TS]
01:00:20
◼
►
would be a great thing to do to so for
[TS]
01:00:21
◼
►
instance like if they really wanted to
[TS]
01:00:23
◼
►
to kind of juice or subsidized more
[TS]
01:00:26
◼
►
growth of certain kinds of apps or
[TS]
01:00:28
◼
►
certain platforms like if they wanted to
[TS]
01:00:30
◼
►
say like all right anything bought an
[TS]
01:00:32
◼
►
ipad pro would be this or anything any
[TS]
01:00:35
◼
►
apple TV apps would have this split this
[TS]
01:00:38
◼
►
is a way for them to you know turn some
[TS]
01:00:40
◼
►
levers 22 juice development of certain
[TS]
01:00:42
◼
►
kinds of apps that they want or need you
[TS]
01:00:45
◼
►
know it's like edge I think they've seen
[TS]
01:00:46
◼
►
the things like the watch in the apple
[TS]
01:00:48
◼
►
TV & and the ipad pro like having having
[TS]
01:00:51
◼
►
their app stores take off probably more
[TS]
01:00:53
◼
►
slowly than apple wanted them to
[TS]
01:00:55
◼
►
I think this is it's good for them to
[TS]
01:00:57
◼
►
develop incentive systems that they can
[TS]
01:00:59
◼
►
use to to help juice app development in
[TS]
01:01:03
◼
►
the right and in sustainable ways so
[TS]
01:01:06
◼
►
that's good
[TS]
01:01:07
◼
►
it's also interesting that you know this
[TS]
01:01:08
◼
►
is probably part of the negotiation of
[TS]
01:01:11
◼
►
things like getting netflix and HBO go
[TS]
01:01:13
◼
►
to allow signups on the appletv you know
[TS]
01:01:16
◼
►
and there was actually a report like
[TS]
01:01:17
◼
►
that country code like an april that
[TS]
01:01:18
◼
►
this was the case that they were
[TS]
01:01:20
◼
►
actually getting fifteen percent you
[TS]
01:01:22
◼
►
know from the beginning on those things
[TS]
01:01:23
◼
►
for the longest time for the entire list
[TS]
01:01:25
◼
►
of the app store until possibly this or
[TS]
01:01:28
◼
►
until possibly you know this Apple TV
[TS]
01:01:29
◼
►
deal all developers were given the exact
[TS]
01:01:32
◼
►
same terms and the and had to follow the
[TS]
01:01:34
◼
►
exact same rules everybody from like
[TS]
01:01:36
◼
►
Facebook down to you know the the 123
[TS]
01:01:39
◼
►
note-taker lon connected like every app
[TS]
01:01:42
◼
►
was given the same terms and that it was
[TS]
01:01:44
◼
►
very kind of like fair and democratic in
[TS]
01:01:46
◼
►
that way and and that was actually from
[TS]
01:01:48
◼
►
understand that was kind of like a big
[TS]
01:01:49
◼
►
part of the culture of the Eddy Cue
[TS]
01:01:51
◼
►
appstore team so good on them for that
[TS]
01:01:53
◼
►
this is interesting in that like
[TS]
01:01:55
◼
►
obviously they're there have been market
[TS]
01:01:57
◼
►
pressures for Apple to lower that rate
[TS]
01:02:01
◼
►
for certain big companies a big one is
[TS]
01:02:04
◼
►
amazon right I'm sure part of the
[TS]
01:02:05
◼
►
negotiations amazon are that Amazon does
[TS]
01:02:08
◼
►
not want to get apple thirty percent of
[TS]
01:02:09
◼
►
things that are bought in there after or
[TS]
01:02:11
◼
►
no memberships are starting their apps
[TS]
01:02:12
◼
►
apple doesn't budge on that an Amazon
[TS]
01:02:15
◼
►
doesn't budge on that and that that's
[TS]
01:02:16
◼
►
why we don't have a music video on the
[TS]
01:02:17
◼
►
appletv this is interesting in that it
[TS]
01:02:20
◼
►
looks like Apple is now bugging on that
[TS]
01:02:22
◼
►
for the right reasons which include
[TS]
01:02:24
◼
►
things like getting important partners
[TS]
01:02:25
◼
►
in the apple TV and that as they're
[TS]
01:02:27
◼
►
doing that for them they're also then
[TS]
01:02:30
◼
►
bringing in any developer under certain
[TS]
01:02:32
◼
►
terms with that too so yeah it'd be nice
[TS]
01:02:35
◼
►
if all apple TV apps or 8515 for
[TS]
01:02:38
◼
►
everything that's going to happen at
[TS]
01:02:41
◼
►
least not yet but this is nice that like
[TS]
01:02:43
◼
►
that kind of like everybody gets the
[TS]
01:02:45
◼
►
same deal thing seems to be still either
[TS]
01:02:48
◼
►
continuing or mostly continuing and also
[TS]
01:02:51
◼
►
this is great because like that cut
[TS]
01:02:53
◼
►
being so high in thirty percent is a lot
[TS]
01:02:55
◼
►
that cut being so high
[TS]
01:02:57
◼
►
make certain business models either
[TS]
01:03:00
◼
►
impossible or at least not very
[TS]
01:03:02
◼
►
compelling to even try to do on Apple's
[TS]
01:03:05
◼
►
platforms the more they can lower that
[TS]
01:03:07
◼
►
or the more places in which they can
[TS]
01:03:09
◼
►
lower that the more it makes completely
[TS]
01:03:12
◼
►
new business models possible or or more
[TS]
01:03:15
◼
►
practical on Apple's platforms and
[TS]
01:03:17
◼
►
that's good for everybody that's good
[TS]
01:03:18
◼
►
for the developers and the users and
[TS]
01:03:20
◼
►
apple everything won't suddenly possible
[TS]
01:03:22
◼
►
because you know for a lot of business
[TS]
01:03:24
◼
►
models fifteen percent is still too much
[TS]
01:03:25
◼
►
for somebody else to be taking still
[TS]
01:03:27
◼
►
can't sell ebooks fifteen percent is too
[TS]
01:03:28
◼
►
high for that to get one example
[TS]
01:03:30
◼
►
yeah probably but you know and you know
[TS]
01:03:32
◼
►
amazon is is not going to be happy with
[TS]
01:03:34
◼
►
that either
[TS]
01:03:35
◼
►
amazon is only going to be happy when
[TS]
01:03:36
◼
►
they can have their own check out with
[TS]
01:03:38
◼
►
their own stuff and not pay apple
[TS]
01:03:39
◼
►
anything and that's I don't expect
[TS]
01:03:41
◼
►
Amazon Apple to resolve that anytime
[TS]
01:03:43
◼
►
soon because apples are not gonna budge
[TS]
01:03:45
◼
►
on that and Amazon is not going to
[TS]
01:03:47
◼
►
accept anything else from Apple
[TS]
01:03:48
◼
►
especially at least not for the apple TV
[TS]
01:03:50
◼
►
where Amazon kind of you know where
[TS]
01:03:52
◼
►
Amazon can afford to lose the appletv
[TS]
01:03:55
◼
►
can't they can't just do a like what
[TS]
01:03:58
◼
►
you're talking about just for people who
[TS]
01:03:59
◼
►
subscribe to the app but don't a lot of
[TS]
01:04:01
◼
►
the video apps say like oh if you
[TS]
01:04:03
◼
►
subscribe to the web that apple doesn't
[TS]
01:04:05
◼
►
get any of that money yeah and then you
[TS]
01:04:06
◼
►
just sign like why does an amazon just
[TS]
01:04:08
◼
►
do that they they already do that on all
[TS]
01:04:10
◼
►
up on all Apple other platforms that's
[TS]
01:04:12
◼
►
exactly what they do the the only reason
[TS]
01:04:14
◼
►
they don't do it on the appletv is
[TS]
01:04:16
◼
►
because they're there are so few apple
[TS]
01:04:19
◼
►
tv's out there of the generation that
[TS]
01:04:21
◼
►
Amazon is is gambling that they can just
[TS]
01:04:24
◼
►
to not be there and that they are in the
[TS]
01:04:26
◼
►
they have the upper hand in the
[TS]
01:04:27
◼
►
negotiation whether it's true or not so
[TS]
01:04:29
◼
►
that self fire TV boxes so that you can
[TS]
01:04:32
◼
►
check them to be for free this packing
[TS]
01:04:34
◼
►
material but that's the whole thing with
[TS]
01:04:36
◼
►
amazon its I i have no pity for their
[TS]
01:04:38
◼
►
it'sit's to eat you have two stubborn
[TS]
01:04:41
◼
►
monopolist fighting over who gets to be
[TS]
01:04:42
◼
►
the summer monopolist like okay that's
[TS]
01:04:44
◼
►
good luck with the fact that but yeah
[TS]
01:04:47
◼
►
anyway so I think this is great this a
[TS]
01:04:50
◼
►
15 thing is great i would love to see
[TS]
01:04:52
◼
►
this in more places I I wouldn't hold my
[TS]
01:04:54
◼
►
breath on that yet but I'm glad to see
[TS]
01:04:56
◼
►
it anywhere and and to have to have this
[TS]
01:04:59
◼
►
makes make things possible the word
[TS]
01:05:01
◼
►
impossible before entering and to give
[TS]
01:05:02
◼
►
to reward developers who are who have
[TS]
01:05:05
◼
►
that kind of like long-standing customer
[TS]
01:05:07
◼
►
base to reward them with basically a
[TS]
01:05:09
◼
►
raise is really cool and it's the only
[TS]
01:05:13
◼
►
downside to it is that I think for the
[TS]
01:05:15
◼
►
foreseeable future it's probably going
[TS]
01:05:17
◼
►
to benefit very few people like it's
[TS]
01:05:19
◼
►
good that there's going to be very few
[TS]
01:05:20
◼
►
developers who have a subscription
[TS]
01:05:23
◼
►
priced apps and who has user sticking
[TS]
01:05:25
◼
►
around that long it is i think it's
[TS]
01:05:27
◼
►
gonna be a small group but for those
[TS]
01:05:29
◼
►
people this is really nice and it's the
[TS]
01:05:31
◼
►
second the second change that we've gone
[TS]
01:05:33
◼
►
through so far that no matter how you
[TS]
01:05:35
◼
►
look at it definitely seems focused on
[TS]
01:05:38
◼
►
what we always talk about sustainable
[TS]
01:05:39
◼
►
development
[TS]
01:05:40
◼
►
how do i make it more feasible for a
[TS]
01:05:42
◼
►
developer to make something for the
[TS]
01:05:45
◼
►
platform and then keep improving it year
[TS]
01:05:47
◼
►
after year rather than doing the
[TS]
01:05:48
◼
►
hit-and-run or the one-hit wonder or the
[TS]
01:05:50
◼
►
game or other throwaway type of thing
[TS]
01:05:52
◼
►
how do we make that possible
[TS]
01:05:53
◼
►
subscriptions no matter how we slice
[TS]
01:05:55
◼
►
them either make that a little bit
[TS]
01:05:57
◼
►
better or a lot better than 80 15 after
[TS]
01:05:59
◼
►
the first year couldn't be more clear we
[TS]
01:06:01
◼
►
want you to keep your customers for an
[TS]
01:06:02
◼
►
entire year if you can do that there
[TS]
01:06:04
◼
►
will be a reward at the end of it you
[TS]
01:06:05
◼
►
are now and sent devised motivated to do
[TS]
01:06:08
◼
►
this not presented because I'm like that
[TS]
01:06:11
◼
►
it's a weird word
[TS]
01:06:12
◼
►
yeah and so you know that's that's 242
[TS]
01:06:15
◼
►
and trying to make a more sustainable
[TS]
01:06:17
◼
►
the only question I have about it I'd
[TS]
01:06:18
◼
►
look into it deeply is like the the
[TS]
01:06:20
◼
►
loophole of like it so its bits per
[TS]
01:06:22
◼
►
customer so it's like you Joe Schmo have
[TS]
01:06:25
◼
►
been a customer for a year Joe schmo's
[TS]
01:06:27
◼
►
subscription money after the first year
[TS]
01:06:29
◼
►
changes / day 15 but they get but the
[TS]
01:06:32
◼
►
guy who signed up six months later it
[TS]
01:06:34
◼
►
doesn't change 2015 innocence
[TS]
01:06:35
◼
►
it's not counting it's like customer
[TS]
01:06:37
◼
►
year but so if your customer if you have
[TS]
01:06:38
◼
►
a customer who has been subscribing
[TS]
01:06:40
◼
►
every month for 12 months and then the
[TS]
01:06:42
◼
►
13th month ago you know what I'm not
[TS]
01:06:44
◼
►
subscribing anymore and cancel the
[TS]
01:06:46
◼
►
subscription and then five minutes later
[TS]
01:06:47
◼
►
resubscribe or a month later resubscribe
[TS]
01:06:49
◼
►
like it is a gap in the year long thing
[TS]
01:06:52
◼
►
that you lose out a native team to the
[TS]
01:06:54
◼
►
clock start over again or visit the
[TS]
01:06:56
◼
►
cumulative 11 months that they were
[TS]
01:06:57
◼
►
subscriber and then after their 12-month
[TS]
01:06:59
◼
►
like details like that about it doesn't
[TS]
01:07:01
◼
►
have to be continuous streak if they
[TS]
01:07:04
◼
►
bail on the last month but changed their
[TS]
01:07:06
◼
►
mind five minute later five minutes
[TS]
01:07:07
◼
►
later or day later or a month later what
[TS]
01:07:09
◼
►
are all the rules surrounding that
[TS]
01:07:10
◼
►
because it would seem kind of cruel to
[TS]
01:07:12
◼
►
like say you're a really good customer
[TS]
01:07:15
◼
►
for an application and you want to be
[TS]
01:07:18
◼
►
sustainable and you were really excited
[TS]
01:07:19
◼
►
about being able to fund for an entire
[TS]
01:07:21
◼
►
year bc nude in your second year that
[TS]
01:07:23
◼
►
the developer would be getting more of
[TS]
01:07:25
◼
►
your money but for whatever reason you
[TS]
01:07:28
◼
►
either accidentally or you changed your
[TS]
01:07:29
◼
►
mind briefly or something you can select
[TS]
01:07:31
◼
►
it and then you re subscribe and i
[TS]
01:07:33
◼
►
gotta-i gotta use that for another year
[TS]
01:07:34
◼
►
before the developer it's not that
[TS]
01:07:36
◼
►
people care much about so much about
[TS]
01:07:37
◼
►
developers that they're worried about it
[TS]
01:07:39
◼
►
but I'm just trying to like I hope there
[TS]
01:07:42
◼
►
are rules in there that have reasonable
[TS]
01:07:45
◼
►
buffers to make it so that you don't
[TS]
01:07:47
◼
►
visit you you have to keep the customer
[TS]
01:07:49
◼
►
for a year
[TS]
01:07:50
◼
►
you wouldn't want to lose out on that
[TS]
01:07:52
◼
►
money due to a technicality or silly
[TS]
01:07:54
◼
►
mistake real-time follow-up from pat
[TS]
01:07:56
◼
►
Murray there's a 60 day grace period on
[TS]
01:07:58
◼
►
the 1815 split that's pretty generous
[TS]
01:08:00
◼
►
and it's pretty quiet into that are
[TS]
01:08:04
◼
►
found sponsor this week is backblaze go
[TS]
01:08:07
◼
►
to backblaze calm / ATP for unlimited
[TS]
01:08:10
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►
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[TS]
01:08:12
◼
►
there's no credit card required to start
[TS]
01:08:14
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your free trial so go check it out right
[TS]
01:08:16
◼
►
backpage.com / ATP back places online
[TS]
01:08:19
◼
►
backup that's awesome
[TS]
01:08:21
◼
►
it's unlimited it's uh throttled the
[TS]
01:08:23
◼
►
client is native it runs really well
[TS]
01:08:25
◼
►
i've been using it now for a number of
[TS]
01:08:28
◼
►
years since before they were sponsor I
[TS]
01:08:30
◼
►
have something like 45 terabytes backed
[TS]
01:08:32
◼
►
up with them very very easy to restore
[TS]
01:08:34
◼
►
things you want to restore just one file
[TS]
01:08:36
◼
►
you can do that or you can restore your
[TS]
01:08:37
◼
►
entire drive you can download files from
[TS]
01:08:39
◼
►
online so if you want to like you know
[TS]
01:08:41
◼
►
restore a file when you're on vacation
[TS]
01:08:43
◼
►
just get a file from your home computer
[TS]
01:08:44
◼
►
you can do that it's really convenient
[TS]
01:08:46
◼
►
for that you can also restore and
[TS]
01:08:48
◼
►
our hard drive with the files and they
[TS]
01:08:50
◼
►
can you can download if you want to or
[TS]
01:08:52
◼
►
they can actually mail you a hard drive
[TS]
01:08:55
◼
►
they can you restore my mail overnight
[TS]
01:08:57
◼
►
to you with fedex mail you a hard drive
[TS]
01:08:59
◼
►
and if you return it to them within 30
[TS]
01:09:01
◼
►
days he had a refund on the hard drive
[TS]
01:09:03
◼
►
I still suggest you have local backups
[TS]
01:09:05
◼
►
because local backups are just faster
[TS]
01:09:07
◼
►
and more convenient and everything
[TS]
01:09:08
◼
►
because they're right there was no
[TS]
01:09:09
◼
►
internet involved but you should have
[TS]
01:09:11
◼
►
backblaze as an insurance policy just in
[TS]
01:09:14
◼
►
case something happens to your local
[TS]
01:09:15
◼
►
bank is also so if you have something
[TS]
01:09:16
◼
►
like a fire or flood or a power surge or
[TS]
01:09:19
◼
►
just human error there are so many
[TS]
01:09:20
◼
►
things that can affect your local
[TS]
01:09:22
◼
►
backups as well as your main computer
[TS]
01:09:24
◼
►
you need online backup as a as like a
[TS]
01:09:27
◼
►
whole failsafe insurance policy against
[TS]
01:09:29
◼
►
those kind of conditions and if you're
[TS]
01:09:30
◼
►
going to online backup backblaze is the
[TS]
01:09:33
◼
►
best one
[TS]
01:09:34
◼
►
believe me I have tried the other ones
[TS]
01:09:36
◼
►
back places the best there's no gimmicks
[TS]
01:09:38
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►
there's no additional charges
[TS]
01:09:39
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there's no weird throttling are slow
[TS]
01:09:41
◼
►
upload speeds and point that five
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01:09:43
◼
►
dollars a month for unlimited space on
[TS]
01:09:46
◼
►
throttle speeds for your online backup
[TS]
01:09:48
◼
►
with back place to backpage.com / ATP so
[TS]
01:09:51
◼
►
they know you where you came from and so
[TS]
01:09:53
◼
►
they can do to support our show thank
[TS]
01:09:54
◼
►
you for supporting them and us by going
[TS]
01:09:56
◼
►
there 18 listen to get a free 15 day
[TS]
01:09:58
◼
►
free trial at backpage.com / ATP thanks
[TS]
01:10:05
◼
►
alright so another big change to the way
[TS]
01:10:08
◼
►
the appstore works you can
[TS]
01:10:11
◼
►
hey to get placement in search results
[TS]
01:10:14
◼
►
sort of kind of i'm not entirely clear
[TS]
01:10:18
◼
►
on how this is all held together and I'm
[TS]
01:10:20
◼
►
guessing Marco you probably have the
[TS]
01:10:22
◼
►
best overall understanding of it so it
[TS]
01:10:24
◼
►
can you can you take the summarizer in
[TS]
01:10:27
◼
►
chief mantle from me and kind of give us
[TS]
01:10:28
◼
►
the quick quick and dirty version just
[TS]
01:10:31
◼
►
go if you're if you're interested in
[TS]
01:10:32
◼
►
these search ads go to the link that
[TS]
01:10:34
◼
►
we're gonna put the show notes apples
[TS]
01:10:36
◼
►
page on this because they they have
[TS]
01:10:37
◼
►
screenshots and it explains better than
[TS]
01:10:39
◼
►
we can in the text but in the audio
[TS]
01:10:41
◼
►
basically the gist of this is they are
[TS]
01:10:44
◼
►
now offering search ads for developers
[TS]
01:10:47
◼
►
so that when you search you can pay for
[TS]
01:10:49
◼
►
your app to show up for certain relevant
[TS]
01:10:51
◼
►
search keywords when people you know
[TS]
01:10:53
◼
►
people search warrant after you can pay
[TS]
01:10:55
◼
►
for it to take there's a single spot on
[TS]
01:10:58
◼
►
top it's highlighted in blue so it's you
[TS]
01:10:59
◼
►
know you don't like fooling people into
[TS]
01:11:01
◼
►
thinking this is a real result it looks
[TS]
01:11:02
◼
►
like an ad it's labeled as an ally I
[TS]
01:11:04
◼
►
think you are fooling people but forget
[TS]
01:11:06
◼
►
that after years after you finish
[TS]
01:11:07
◼
►
summarizing good so it's basically it's
[TS]
01:11:08
◼
►
very similar to what we've seen from
[TS]
01:11:11
◼
►
search engines like Google from from
[TS]
01:11:13
◼
►
search ads for over a decade
[TS]
01:11:15
◼
►
it's the very similar kind of thing so
[TS]
01:11:17
◼
►
that and I think Apple has put in place
[TS]
01:11:19
◼
►
certain limits and controls that that
[TS]
01:11:22
◼
►
are better there to limit potential
[TS]
01:11:24
◼
►
abuse and annoyance and you know
[TS]
01:11:26
◼
►
possible fraud issues and it sounds like
[TS]
01:11:29
◼
►
they've actually a really good job at it
[TS]
01:11:30
◼
►
looks pretty good to me
[TS]
01:11:32
◼
►
the restrictions they put in place sound
[TS]
01:11:34
◼
►
pretty good if they work as well as they
[TS]
01:11:37
◼
►
I think it'll actually be a really good
[TS]
01:11:38
◼
►
system you know and there's there's a
[TS]
01:11:41
◼
►
lot of beds and better just briefly some
[TS]
01:11:43
◼
►
of those restrictions are things like
[TS]
01:11:44
◼
►
that obviously the only one AD being
[TS]
01:11:47
◼
►
shown at a time so you don't have to
[TS]
01:11:48
◼
►
worry about like a giant stack of ads
[TS]
01:11:49
◼
►
above the real search results because
[TS]
01:11:52
◼
►
the ads only take up like at most half
[TS]
01:11:54
◼
►
of the of the viewport of the other
[TS]
01:11:56
◼
►
before you're still seeing you know
[TS]
01:11:58
◼
►
whatever the top couple results are you
[TS]
01:11:59
◼
►
still going to see those pretty easily
[TS]
01:12:00
◼
►
on screen so it's not really gonna like
[TS]
01:12:02
◼
►
bury their the organic search results 1
[TS]
01:12:05
◼
►
worried that i saw a lot of people site
[TS]
01:12:06
◼
►
is was basically like keyword squatting
[TS]
01:12:09
◼
►
of of like of bitters of like you know
[TS]
01:12:11
◼
►
big-budget games bidding on like on your
[TS]
01:12:14
◼
►
keywords like image editor or podcast
[TS]
01:12:17
◼
►
player like just to get their big 12
[TS]
01:12:18
◼
►
squatting on your trademarks like they
[TS]
01:12:20
◼
►
would actually register your products
[TS]
01:12:22
◼
►
exact name as a as a keyword right
[TS]
01:12:24
◼
►
exactly and and apple apple says on this
[TS]
01:12:27
◼
►
page that you're only going to show up
[TS]
01:12:30
◼
►
on searches for which your result would
[TS]
01:12:32
◼
►
be relevant
[TS]
01:12:33
◼
►
no matter how much you're willing to pay
[TS]
01:12:35
◼
►
and so will see like what that means in
[TS]
01:12:37
◼
►
practice that sounds a lot like a big
[TS]
01:12:39
◼
►
data search problem apples usually not
[TS]
01:12:40
◼
►
very good at but we'll see i can i'm
[TS]
01:12:43
◼
►
gonna get into the benefit of that at
[TS]
01:12:45
◼
►
least let's see what this is because if
[TS]
01:12:48
◼
►
they do this well and you know it looks
[TS]
01:12:51
◼
►
good so far in in their press shots
[TS]
01:12:53
◼
►
we'll see how it is again if they do
[TS]
01:12:55
◼
►
this well I think this is great you know
[TS]
01:12:57
◼
►
other developers are I have not heard
[TS]
01:13:00
◼
►
from any other developers who are as
[TS]
01:13:02
◼
►
excited about this as I am and maybe
[TS]
01:13:03
◼
►
that's a bad sign i don't know but if
[TS]
01:13:05
◼
►
you have a big budget and you want more
[TS]
01:13:07
◼
►
growth you now have a way to get more
[TS]
01:13:09
◼
►
growth you can bid on some search
[TS]
01:13:11
◼
►
keywords or there's even what i thought
[TS]
01:13:12
◼
►
was interesting
[TS]
01:13:13
◼
►
there's an option in in the screenshot
[TS]
01:13:15
◼
►
they show there's an option to not
[TS]
01:13:17
◼
►
specify the keywords and just let Apple
[TS]
01:13:19
◼
►
kind of put you into things it thinks
[TS]
01:13:21
◼
►
are relevant not just the option i think
[TS]
01:13:23
◼
►
that's the default I think you're right
[TS]
01:13:25
◼
►
so that i think is more interesting
[TS]
01:13:28
◼
►
because honestly trying to keep track of
[TS]
01:13:30
◼
►
what keywords you should be bidding on
[TS]
01:13:31
◼
►
is a lot of work and a lot of kind of
[TS]
01:13:34
◼
►
voodoo and a lot of some data some
[TS]
01:13:36
◼
►
guessing and it's just it's just it
[TS]
01:13:38
◼
►
makes it more work so if Apple can do a
[TS]
01:13:40
◼
►
decent enough job and get you a decent
[TS]
01:13:42
◼
►
return or you know decently low cost per
[TS]
01:13:44
◼
►
tap for automatic searches you actually
[TS]
01:13:48
◼
►
get more places like you'll be on on
[TS]
01:13:50
◼
►
keywords you wouldn't have thought of
[TS]
01:13:51
◼
►
that you know and if they work then
[TS]
01:13:54
◼
►
great so that i think is interesting but
[TS]
01:13:56
◼
►
if the system works so it's a way for
[TS]
01:13:58
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both people with a budget to spend to
[TS]
01:14:01
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get more people to download their app so
[TS]
01:14:04
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that's cool and also you know people
[TS]
01:14:07
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keep saying like oh what's what's going
[TS]
01:14:08
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to happen to like the small developers
[TS]
01:14:10
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who can't afford this
[TS]
01:14:11
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if you're a small developer trying to
[TS]
01:14:14
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trying to break into a market it is
[TS]
01:14:16
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almost impossible to get meaningful
[TS]
01:14:19
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exposure unless you like with the press
[TS]
01:14:22
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and and get them to write about you
[TS]
01:14:24
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somehow this is easier and more reliable
[TS]
01:14:26
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and yes it costs some money but you know
[TS]
01:14:29
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it's a crowded market sometimes you
[TS]
01:14:31
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gotta pay some money to get noticed
[TS]
01:14:32
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just by you have to buy promotional
[TS]
01:14:33
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spots if you are going to try to break
[TS]
01:14:37
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into a category where no one's really
[TS]
01:14:39
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going to write about your app or you
[TS]
01:14:41
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haven't gotten the kind of press you
[TS]
01:14:42
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want or it's too narrow a category for
[TS]
01:14:44
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the press to care
[TS]
01:14:46
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this is great this is a way for you to
[TS]
01:14:48
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get to your customers and to be visible
[TS]
01:14:50
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if you're launching a new photo editor
[TS]
01:14:52
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there is no way you're going to show up
[TS]
01:14:54
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in that number one spot at any piano
[TS]
01:14:56
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before this you you could not show up
[TS]
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there if people search for image editor
[TS]
01:15:00
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and they got this one camera verse
[TS]
01:15:01
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number one spot that's it that's what
[TS]
01:15:03
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they're seeing your app doesn't stand a
[TS]
01:15:05
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now you have a way to get there and
[TS]
01:15:08
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maybe you don't do it forever
[TS]
01:15:09
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maybe you do it only like Bill your
[TS]
01:15:11
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initial audience then you then you
[TS]
01:15:12
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depend on you know organic spreading of
[TS]
01:15:14
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your app after that but this gives you
[TS]
01:15:17
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an option where there was no option
[TS]
01:15:18
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before I don't see how you can look at
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this and say this is a bad thing the
[TS]
01:15:21
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only major valid criticism of this is
[TS]
01:15:25
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yeah they really should make the actual
[TS]
01:15:27
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search better be before worrying about
[TS]
01:15:30
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things like this but ultimately ok that
[TS]
01:15:33
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this is reality that's not going to
[TS]
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happen the old the original search will
[TS]
01:15:36
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will get better or not separately from
[TS]
01:15:39
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this that is independent of this so in
[TS]
01:15:42
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the reality that we live in make this
[TS]
01:15:43
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happen independently i would much rather
[TS]
01:15:45
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have an app store where I as a developer
[TS]
01:15:48
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can buy keywords for to promote my apps
[TS]
01:15:50
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and we'll see you know maybe the pricing
[TS]
01:15:53
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will will make this impossible but at
[TS]
01:15:54
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least rather have the option to try then
[TS]
01:15:57
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to have something where if I want to
[TS]
01:15:59
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break into a new market i have to either
[TS]
01:16:02
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already be famous or get the press to
[TS]
01:16:03
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write about me because that's that is
[TS]
01:16:06
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not nearly as open and democratic as
[TS]
01:16:09
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this is they're trying to be helpful it
[TS]
01:16:11
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seems like two people who have
[TS]
01:16:13
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experienced these things by giving you
[TS]
01:16:15
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the tools to do the fairly simple
[TS]
01:16:16
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multiplication and division to say look
[TS]
01:16:19
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it you're gonna lose money if you bid is
[TS]
01:16:23
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an auction system if you bid too high
[TS]
01:16:25
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but this is a very popular keyword and a
[TS]
01:16:27
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lot of people are bidding on there being
[TS]
01:16:29
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it up and up and you get caught up in
[TS]
01:16:31
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that you won't make that money back
[TS]
01:16:33
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because it costs so much money and its
[TS]
01:16:36
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part app by the way like it's not per
[TS]
01:16:37
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purchase it's not for time period its
[TS]
01:16:39
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how many people tap on your
[TS]
01:16:41
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are your results right you have to kind
[TS]
01:16:43
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of guess what do I think my conversion
[TS]
01:16:45
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rates going to be of all the people who
[TS]
01:16:46
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tap on my ad how many of them are
[TS]
01:16:47
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actually going to buy it for each one
[TS]
01:16:48
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who buys it how much do i how much money
[TS]
01:16:51
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am I going to make and therefore how
[TS]
01:16:53
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much money does it cost me an aggregate
[TS]
01:16:54
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during this ad campaign to acquire each
[TS]
01:16:57
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customer who will give me a certain
[TS]
01:16:58
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amount of money and apple actually have
[TS]
01:16:59
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a little tool where you can say look if
[TS]
01:17:01
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you don't want to do this very
[TS]
01:17:02
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complicated multiplication and division
[TS]
01:17:03
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in your own head
[TS]
01:17:04
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just put your cost per acquisition your
[TS]
01:17:06
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CPA goal in there and then they'll
[TS]
01:17:08
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figure out how to maximize your app
[TS]
01:17:10
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downloads like you just give them your
[TS]
01:17:11
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target number where you feel like this
[TS]
01:17:13
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ad campaign will be worthwhile for you
[TS]
01:17:15
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whether it's you put in a number that
[TS]
01:17:16
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makes you feel like you won't lose any
[TS]
01:17:18
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money or that you're willing to lose a
[TS]
01:17:19
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certain amount of money like how much
[TS]
01:17:20
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how much do you want to cost you to get
[TS]
01:17:22
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a new customer if you want to cost you
[TS]
01:17:24
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►
fifty cents to get into customer you
[TS]
01:17:25
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call the customer gives you a dollar
[TS]
01:17:27
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you're going to come out ahead maybe it
[TS]
01:17:28
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cost you you get a dollar for every
[TS]
01:17:30
◼
►
customer but you're willing to pay two
[TS]
01:17:32
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►
dollars to acquire your first set of
[TS]
01:17:33
◼
►
customers like marker was saying on your
[TS]
01:17:34
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launch day or whatever you can do that
[TS]
01:17:36
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just put that number in Italy like
[TS]
01:17:38
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everything they say about the sounds
[TS]
01:17:39
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good down to have heard I don't know if
[TS]
01:17:41
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this is text from the ads or still show
[TS]
01:17:43
◼
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talking to people the idea that like say
[TS]
01:17:45
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your application is terrific and someone
[TS]
01:17:47
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types twitterrific into the search thing
[TS]
01:17:49
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I had heard that there would be no add
[TS]
01:17:51
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their the twitter if we will be the
[TS]
01:17:52
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number one hit and there'll be no ad
[TS]
01:17:54
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displayed because it is exact match for
[TS]
01:17:55
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the name of an existing application in
[TS]
01:17:57
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other words nobody can buy the
[TS]
01:17:59
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twitterrific keyword to make their thing
[TS]
01:18:03
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show up as the number one head when
[TS]
01:18:04
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someone searches for twitterrific again
[TS]
01:18:05
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i don't know if this is official or
[TS]
01:18:07
◼
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something that was like floating around
[TS]
01:18:08
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but that is exactly the type of thing
[TS]
01:18:10
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that i would expect from Apple to try to
[TS]
01:18:12
◼
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have tried to be classy and and not
[TS]
01:18:15
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►
sleazy friend for the reason that like i
[TS]
01:18:17
◼
►
posted about this early on Twitter today
[TS]
01:18:18
◼
►
i mentioned earlier when Marco we said
[TS]
01:18:20
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that the ads are clearly marked doesn't
[TS]
01:18:22
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quite work on Twitter when I what I said
[TS]
01:18:24
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was that I had heard a couple stories
[TS]
01:18:27
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about how the ads how you know as will
[TS]
01:18:29
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be in search results and all of them had
[TS]
01:18:30
◼
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the same screenshot ice and provided by
[TS]
01:18:32
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Apple that shows the search and shows
[TS]
01:18:35
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►
and at the top and I saw that picture
[TS]
01:18:37
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four separate times on four separate
[TS]
01:18:39
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►
websites each time i looked at it it was
[TS]
01:18:41
◼
►
like you know in the mix with an article
[TS]
01:18:43
◼
►
that I like skimming and reading or
[TS]
01:18:44
◼
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whatever I look at the screenshot like I
[TS]
01:18:46
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guess best this is showing an ad result
[TS]
01:18:48
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and I looked at and go oh no it's not
[TS]
01:18:49
◼
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showing a result this is just regular
[TS]
01:18:50
◼
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search results because at that point I
[TS]
01:18:52
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didn't know it
[TS]
01:18:53
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from Apple I thought people were just
[TS]
01:18:54
◼
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showing what the App Store search looks
[TS]
01:18:55
◼
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like four times I looked at it only on
[TS]
01:18:58
◼
►
the fourth time did I realize they're
[TS]
01:19:01
◼
►
trying to show this as one of those ads
[TS]
01:19:03
◼
►
search results and I looked at it a
[TS]
01:19:04
◼
►
little closer and then I saw the tiny
[TS]
01:19:06
◼
►
letters ad in a little tiny blue light
[TS]
01:19:08
◼
►
blue box in a light blue thing and so i
[TS]
01:19:10
◼
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posted to Twitter course everyone said
[TS]
01:19:12
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it once you say this is including mark
[TS]
01:19:14
◼
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is an added you know I basically posted
[TS]
01:19:16
◼
►
the store and I saw this image four
[TS]
01:19:18
◼
►
times before i realized that it was an
[TS]
01:19:19
◼
►
ad when you said that everyone looks
[TS]
01:19:21
◼
►
little things add right there you clear
[TS]
01:19:22
◼
►
seems clear that if you're looking with
[TS]
01:19:25
◼
►
that mindset yes and other people like
[TS]
01:19:26
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►
how can you not tell it's blue blue
[TS]
01:19:28
◼
►
doesn't mean add I thought it was like
[TS]
01:19:30
◼
►
the top hit a selected hit I have no
[TS]
01:19:32
◼
►
idea why it was blue and this is this is
[TS]
01:19:36
◼
►
a real phenomenon someone posted a tweet
[TS]
01:19:38
◼
►
with a study showing something like
[TS]
01:19:40
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►
fifty-seven percent of people don't
[TS]
01:19:44
◼
►
identify ads in my google search results
[TS]
01:19:46
◼
►
as ads even though they're also clearly
[TS]
01:19:48
◼
►
marked again with a little tiny yellow
[TS]
01:19:50
◼
►
thing that says add them or whatever if
[TS]
01:19:52
◼
►
you're not going into with the mindset
[TS]
01:19:54
◼
►
that some of the things are going to be
[TS]
01:19:55
◼
►
ads and that you should look to see how
[TS]
01:19:56
◼
►
they're identified you won't recognize
[TS]
01:19:58
◼
►
this as an ad it will look like the most
[TS]
01:20:00
◼
►
prominent and the most important
[TS]
01:20:02
◼
►
especially if it's colored differently
[TS]
01:20:03
◼
►
and it's on the top but there's a
[TS]
01:20:06
◼
►
difference between recognizing that you
[TS]
01:20:09
◼
►
know people say what do you care about a
[TS]
01:20:10
◼
►
good analogy some given Twitter was like
[TS]
01:20:12
◼
►
when you go into the store to buy DVDs
[TS]
01:20:13
◼
►
which i guess is an old person who said
[TS]
01:20:15
◼
►
this and you see the video and you see a
[TS]
01:20:17
◼
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DVD on the end cap of the display right
[TS]
01:20:20
◼
►
someone paid for that end cap place was
[TS]
01:20:22
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►
all retail thing where you pay the
[TS]
01:20:23
◼
►
retailer more money to have your thing
[TS]
01:20:24
◼
►
more prominently placed do you care that
[TS]
01:20:27
◼
►
they paid for that placement or do you
[TS]
01:20:29
◼
►
just care that all that's the
[TS]
01:20:30
◼
►
application that i want but that analogy
[TS]
01:20:32
◼
►
does not work at all because what you
[TS]
01:20:34
◼
►
want people to know is again in theory
[TS]
01:20:37
◼
►
this breakdown for example searches so
[TS]
01:20:38
◼
►
bad you want them to think when I do a
[TS]
01:20:41
◼
►
search the things near the top of the
[TS]
01:20:43
◼
►
search are the most relevant to the
[TS]
01:20:44
◼
►
thing i searched ads don't care about
[TS]
01:20:47
◼
►
your relevance again modulo apples rules
[TS]
01:20:49
◼
►
the thing at the top when it's an ad is
[TS]
01:20:51
◼
►
not there because Apple search out room
[TS]
01:20:53
◼
►
thinks this is the most relevant
[TS]
01:20:54
◼
►
application for your search
[TS]
01:20:56
◼
►
it's there because someone paid for it
[TS]
01:20:57
◼
►
to be there for your search and that is
[TS]
01:20:59
◼
►
different is different you know from the
[TS]
01:21:01
◼
►
users perspective you want to know
[TS]
01:21:03
◼
►
oh this must be the thing you know I
[TS]
01:21:04
◼
►
searched for
[TS]
01:21:06
◼
►
no Twitter and this is the top one this
[TS]
01:21:07
◼
►
must be the best twitter application the
[TS]
01:21:10
◼
►
most popular Twitter application the
[TS]
01:21:13
◼
►
most downloaded to upper application the
[TS]
01:21:14
◼
►
application that most matches the
[TS]
01:21:16
◼
►
keyword Twitter or is it more
[TS]
01:21:17
◼
►
complicated thing or whatever
[TS]
01:21:19
◼
►
none of those things are true if it's an
[TS]
01:21:20
◼
►
ad it is an ad the answer is it's
[TS]
01:21:22
◼
►
because someone paid a lot of money to
[TS]
01:21:23
◼
►
put it there which is totally different
[TS]
01:21:25
◼
►
and it totally a misaligned incentives
[TS]
01:21:26
◼
►
love the user was expecting now because
[TS]
01:21:28
◼
►
Apple search results are so terrible
[TS]
01:21:30
◼
►
maybe a paid ad is just as relevant is
[TS]
01:21:32
◼
►
that important in many cases but but you
[TS]
01:21:34
◼
►
know in theory it's not i'm not saying
[TS]
01:21:37
◼
►
that shouldn't be at having only one and
[TS]
01:21:38
◼
►
it's good having it you know having you
[TS]
01:21:40
◼
►
not be able to fill it with with garbage
[TS]
01:21:42
◼
►
lies and well I know that's it again we
[TS]
01:21:45
◼
►
fall back on the App Store not doing
[TS]
01:21:46
◼
►
that great i was going to say that
[TS]
01:21:47
◼
►
because the ads themselves can only
[TS]
01:21:49
◼
►
contain text from your actual
[TS]
01:21:50
◼
►
application like you don't get to write
[TS]
01:21:52
◼
►
and add you don't get the right like
[TS]
01:21:53
◼
►
your own ad copy it just pulls from your
[TS]
01:21:56
◼
►
actual application on the story you have
[TS]
01:21:58
◼
►
to have an application on the store and
[TS]
01:21:59
◼
►
all this does is pull your icon your
[TS]
01:22:01
◼
►
name your description everything from
[TS]
01:22:03
◼
►
your actually entry that should go
[TS]
01:22:05
◼
►
towards making sure that you can't make
[TS]
01:22:07
◼
►
it misleading and or fake at
[TS]
01:22:09
◼
►
unfortunately as we see many times over
[TS]
01:22:12
◼
►
you can make it misleading application
[TS]
01:22:13
◼
►
icon you can make misleading application
[TS]
01:22:15
◼
►
name and you can make your description
[TS]
01:22:16
◼
►
misleading and those can all be in the
[TS]
01:22:18
◼
►
store so this doesn't really say this
[TS]
01:22:19
◼
►
but again in theory the rule system is
[TS]
01:22:21
◼
►
correct
[TS]
01:22:22
◼
►
you don't get to write your own custom
[TS]
01:22:23
◼
►
and so it's very classy there's only one
[TS]
01:22:24
◼
►
of them is limited
[TS]
01:22:26
◼
►
if everything goes well they should all
[TS]
01:22:27
◼
►
work out really well and still I say
[TS]
01:22:29
◼
►
that it's not even a passport no matter
[TS]
01:22:31
◼
►
how prominently apple says this is an ad
[TS]
01:22:34
◼
►
most people i feel not realize it's an
[TS]
01:22:36
◼
►
ad they could but ad and gigantic black
[TS]
01:22:38
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letters and people like huh weird ad
[TS]
01:22:41
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letters because they could put this is
[TS]
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an advertisement surgeon general's
[TS]
01:22:44
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warning smoking causes cancer and giant
[TS]
01:22:46
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box people would still not see it this
[TS]
01:22:48
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this is a real phenomenon happens all
[TS]
01:22:50
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the time and apples being so super
[TS]
01:22:52
◼
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subtle about it there's no chance to
[TS]
01:22:53
◼
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people regular people are going to
[TS]
01:22:55
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realize this is an endless someone
[TS]
01:22:56
◼
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pointed out to them even if they notice
[TS]
01:22:58
◼
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the ad they be like that mean is this an
[TS]
01:23:01
◼
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advanced copy or business application
[TS]
01:23:04
◼
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contain ads like it is not clear at all
[TS]
01:23:06
◼
►
now maybe it doesn't really matter in
[TS]
01:23:08
◼
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the grand scheme of things whether it's
[TS]
01:23:09
◼
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clear because it most of the top Google
[TS]
01:23:11
◼
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search results are also adds and nobody
[TS]
01:23:13
◼
►
knows when people click on them in the
[TS]
01:23:14
◼
►
world turns on and everything is fine
[TS]
01:23:15
◼
►
but i think that is the final barrier to
[TS]
01:23:18
◼
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a completely clean totally classy sound
[TS]
01:23:22
◼
►
like Donald Trump now you know like
[TS]
01:23:24
◼
►
believe me you don't it yeah an apple
[TS]
01:23:29
◼
►
how does Apple do advertising in a way
[TS]
01:23:31
◼
►
that avoids all the pitfalls of
[TS]
01:23:34
◼
►
advertising I think they have avoided
[TS]
01:23:35
◼
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pretty much every single one of them in
[TS]
01:23:37
◼
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theory except for the part where people
[TS]
01:23:38
◼
►
just absolutely cannot tell that this
[TS]
01:23:40
◼
►
thing is an ad
[TS]
01:23:41
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well I think the reason that well one of
[TS]
01:23:44
◼
►
the reasons it's so hard to tell it's an
[TS]
01:23:45
◼
►
ad is one of the really great decisions
[TS]
01:23:49
◼
►
they've made which is what you were just
[TS]
01:23:50
◼
►
talking about that you can't really
[TS]
01:23:51
◼
►
write an ad for your app it just shows
[TS]
01:23:56
◼
►
your apps search results at the top and
[TS]
01:23:59
◼
►
labels it as an ad and I think that's
[TS]
01:24:01
◼
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really smart because then you're not
[TS]
01:24:02
◼
►
gonna have a bunch of like really
[TS]
01:24:03
◼
►
obnoxious like you punch the monkey sort
[TS]
01:24:05
◼
►
of things going on but on the other side
[TS]
01:24:08
◼
►
of the coin it makes it nearly
[TS]
01:24:09
◼
►
indistinguishable from all the genuine
[TS]
01:24:12
◼
►
search results below it so it's kind of
[TS]
01:24:14
◼
►
a double-edged sword but I will
[TS]
01:24:17
◼
►
absolutely take this approach over
[TS]
01:24:19
◼
►
allowing any sort of image there in or
[TS]
01:24:22
◼
►
you know god-awful punch the monkey sort
[TS]
01:24:24
◼
►
of things
[TS]
01:24:25
◼
►
this is a much class here much better
[TS]
01:24:27
◼
►
approach even despite the fact that by
[TS]
01:24:30
◼
►
forcing it to look like the search
[TS]
01:24:31
◼
►
results below it
[TS]
01:24:33
◼
►
it does kind of blend in a bit and the
[TS]
01:24:35
◼
►
thing is not to blame them because it
[TS]
01:24:37
◼
►
does look distinct it's not like oh this
[TS]
01:24:38
◼
►
is just like all of it but it looks like
[TS]
01:24:40
◼
►
the best result like that was that I
[TS]
01:24:42
◼
►
gotta find the survey for the show notes
[TS]
01:24:43
◼
►
but the survey result was like they
[TS]
01:24:44
◼
►
showed people search results and others
[TS]
01:24:46
◼
►
google but like from a search engine and
[TS]
01:24:47
◼
►
I asked them what do you think these top
[TS]
01:24:49
◼
►
results are and people would say these
[TS]
01:24:51
◼
►
are the most popular results
[TS]
01:24:53
◼
►
these are the most relevant results
[TS]
01:24:54
◼
►
these are the results than most other
[TS]
01:24:56
◼
►
the most other people clicked on like
[TS]
01:24:57
◼
►
this is what people thought those
[TS]
01:24:58
◼
►
results for what they actually wears ads
[TS]
01:25:00
◼
►
people could tell they were different
[TS]
01:25:02
◼
►
that they were highlighted they were
[TS]
01:25:03
◼
►
prominent but what they would read that
[TS]
01:25:06
◼
►
these are the best like it is it does
[TS]
01:25:08
◼
►
look different you can tell there's the
[TS]
01:25:10
◼
►
white results and then there's the one
[TS]
01:25:11
◼
►
blue and on top but how you interpret
[TS]
01:25:13
◼
►
that blueness is not built into the
[TS]
01:25:15
◼
►
blueness like you can tell that's blue
[TS]
01:25:17
◼
►
are you colorblind know you can see that
[TS]
01:25:18
◼
►
it's different everyone sees it is
[TS]
01:25:19
◼
►
different but if you ask them you know
[TS]
01:25:21
◼
►
again you know prime by giving the
[TS]
01:25:23
◼
►
answer and say can you tell this is an
[TS]
01:25:24
◼
►
ad you say what do you think the blue
[TS]
01:25:26
◼
►
results were I bet people are going to
[TS]
01:25:28
◼
►
say that's the best result that's the
[TS]
01:25:29
◼
►
one that's the most downloaded that's
[TS]
01:25:30
◼
►
you know like that's the highest rated
[TS]
01:25:32
◼
►
some people are going to say even though
[TS]
01:25:33
◼
►
it says right in their face capital a
[TS]
01:25:35
◼
►
lowercase D a tiny little blue box that
[TS]
01:25:37
◼
►
I guarantee my parents cannot see by the
[TS]
01:25:38
◼
►
way even if you made it bigger people
[TS]
01:25:41
◼
►
won't read it or people will think that
[TS]
01:25:42
◼
►
meant the application contains ads which
[TS]
01:25:44
◼
►
by the way is the thing that should
[TS]
01:25:45
◼
►
probably tell you when they do tell you
[TS]
01:25:46
◼
►
that contains an app purchases but
[TS]
01:25:47
◼
►
anyway not clear
[TS]
01:25:50
◼
►
not really apple's fault entirely
[TS]
01:25:52
◼
►
probably almost nothing we can do about
[TS]
01:25:53
◼
►
it but it's one of the reasons that i
[TS]
01:25:56
◼
►
was asking me if I was for or against
[TS]
01:25:57
◼
►
this change
[TS]
01:25:58
◼
►
um I'm think I'm slightly against it
[TS]
01:26:01
◼
►
because i don't i would rather just have
[TS]
01:26:02
◼
►
a really good search i see all the
[TS]
01:26:04
◼
►
things that Marco saying about it from a
[TS]
01:26:06
◼
►
user perspective how applications gain
[TS]
01:26:10
◼
►
traction in the market is not my problem
[TS]
01:26:11
◼
►
and i just want really relevant search
[TS]
01:26:13
◼
►
results without any ads that have to
[TS]
01:26:14
◼
►
skip over honestly like I as a user I
[TS]
01:26:17
◼
►
mean maybe I'm biased I'm a developer
[TS]
01:26:19
◼
►
and I kind of understand that the back
[TS]
01:26:21
◼
►
workings of this but like as a user I
[TS]
01:26:23
◼
►
think it also might be helpful to know
[TS]
01:26:25
◼
►
like you know because the searches
[TS]
01:26:27
◼
►
usually pretty pretty poor if you're
[TS]
01:26:30
◼
►
looking for something decent
[TS]
01:26:31
◼
►
if an app is advertising there's a
[TS]
01:26:34
◼
►
better i think there's a there's a
[TS]
01:26:35
◼
►
better chance it's a decent app because
[TS]
01:26:37
◼
►
like all this happens that is like being
[TS]
01:26:38
◼
►
cared for it has a budget like or it has
[TS]
01:26:40
◼
►
a really good free-to-play hooks and
[TS]
01:26:42
◼
►
it's gonna it's a it's going to bankrupt
[TS]
01:26:44
◼
►
me my kids spend lots of money and I
[TS]
01:26:46
◼
►
mean obviously like you know games or
[TS]
01:26:48
◼
►
games or a different story here and and
[TS]
01:26:49
◼
►
games I i think we we don't usually when
[TS]
01:26:52
◼
►
we're talking about like act pricing and
[TS]
01:26:54
◼
►
issues and so I think we aren't usually
[TS]
01:26:56
◼
►
talking about games which is worth
[TS]
01:26:58
◼
►
clarifying because games are obviously
[TS]
01:27:00
◼
►
not only are they a massive part of the
[TS]
01:27:03
◼
►
app store and we should be talking about
[TS]
01:27:05
◼
►
them the majority of the appstore
[TS]
01:27:06
◼
►
exactly but but but they also work very
[TS]
01:27:09
◼
►
differently in a lot of different ways
[TS]
01:27:10
◼
►
and and so you know if you're thinking
[TS]
01:27:13
◼
►
if you're talking apps like yunnan game
[TS]
01:27:16
◼
►
apps if you're searching for something
[TS]
01:27:18
◼
►
to do something a certain type of app
[TS]
01:27:20
◼
►
whatever the one that advertises their
[TS]
01:27:22
◼
►
and this shows up there and that Apple
[TS]
01:27:24
◼
►
has deemed relevant to your search query
[TS]
01:27:25
◼
►
enough to show you that add that
[TS]
01:27:28
◼
►
honestly to me is is one signal of of
[TS]
01:27:31
◼
►
many that you should take with like
[TS]
01:27:33
◼
►
whether this is the this is the one you
[TS]
01:27:35
◼
►
look at or not you know because it's you
[TS]
01:27:37
◼
►
know it's like having a high-quality
[TS]
01:27:38
◼
►
icon or high quality screenshot so you
[TS]
01:27:40
◼
►
know or like you know having whether you
[TS]
01:27:42
◼
►
like garbage up your name with a whole
[TS]
01:27:43
◼
►
bunch of crap or whether you leave a
[TS]
01:27:45
◼
►
fairly clean like
[TS]
01:27:46
◼
►
it just is one signal of many that you
[TS]
01:27:48
◼
►
can use try to figure out when you're
[TS]
01:27:51
◼
►
searching for something
[TS]
01:27:52
◼
►
what should i do what should i look
[TS]
01:27:53
◼
►
further into then the search results
[TS]
01:27:55
◼
►
screen like you know what way to tap
[TS]
01:27:57
◼
►
into to glance at to evaluate and decide
[TS]
01:27:59
◼
►
whether to download or not an app that
[TS]
01:28:01
◼
►
has decided to pay for an ad and the can
[TS]
01:28:03
◼
►
pay for an ad and that is running an
[TS]
01:28:05
◼
►
active ad campaign and that Apple has
[TS]
01:28:07
◼
►
deemed relevant those are all useful
[TS]
01:28:09
◼
►
signals to use that same logic when you
[TS]
01:28:11
◼
►
do Google searches you click on the
[TS]
01:28:12
◼
►
first five things which are all ads I
[TS]
01:28:14
◼
►
don't do this which is anymore but but
[TS]
01:28:16
◼
►
oftentimes 4dr go i do pictures I don't
[TS]
01:28:20
◼
►
that guy I I'm to kc you use DuckDuckGo
[TS]
01:28:23
◼
►
you got all your photos and google
[TS]
01:28:24
◼
►
phones they have every picture your
[TS]
01:28:26
◼
►
family but you don't give them your
[TS]
01:28:27
◼
►
searches right because i actually think
[TS]
01:28:29
◼
►
that dr. go has been better for me those
[TS]
01:28:31
◼
►
those banks shortcuts whatever they call
[TS]
01:28:34
◼
►
them are the best those are great those
[TS]
01:28:36
◼
►
docs man that sucks really getting to
[TS]
01:28:38
◼
►
you they're really going now so it's
[TS]
01:28:40
◼
►
like but you know in general search
[TS]
01:28:43
◼
►
search result ads I do occasionally
[TS]
01:28:45
◼
►
click on because they are cases when i'm
[TS]
01:28:47
◼
►
looking for like you know it not every
[TS]
01:28:50
◼
►
time certainly but sometimes sometimes
[TS]
01:28:52
◼
►
when i search amazon amazon has like has
[TS]
01:28:54
◼
►
sponsored listings and like sponsor
[TS]
01:28:56
◼
►
alternatives to products
[TS]
01:28:57
◼
►
something-something on those two not all
[TS]
01:29:00
◼
►
the time but sometimes I you know I know
[TS]
01:29:02
◼
►
what that means
[TS]
01:29:03
◼
►
and I just so you know I i use that as
[TS]
01:29:05
◼
►
again one input of many to decide what
[TS]
01:29:08
◼
►
to do with these results i will see how
[TS]
01:29:10
◼
►
it works out i can see many scenarios in
[TS]
01:29:12
◼
►
which the people with the most money to
[TS]
01:29:13
◼
►
spawn spend on ads are going to be the
[TS]
01:29:15
◼
►
worst developers with the worst apps but
[TS]
01:29:17
◼
►
it's only one and realistically speaking
[TS]
01:29:19
◼
►
most of the time searching for a nap
[TS]
01:29:21
◼
►
because of the the technique that i am
[TS]
01:29:23
◼
►
already know exactly what I'm looking
[TS]
01:29:24
◼
►
for I don't spend a lot of time browsing
[TS]
01:29:25
◼
►
so maybe it's not particularly relevant
[TS]
01:29:27
◼
►
to my life but in general I don't really
[TS]
01:29:30
◼
►
like the idea of advertisements can
[TS]
01:29:32
◼
►
bring themselves into the store in this
[TS]
01:29:35
◼
►
way but you know if I can see the
[TS]
01:29:38
◼
►
potential upside for developers on many
[TS]
01:29:40
◼
►
fronts so if it helps more good
[TS]
01:29:42
◼
►
developers that helps bad developers I
[TS]
01:29:44
◼
►
guess the net win for users as well
[TS]
01:29:46
◼
►
yeah and and honestly if you think about
[TS]
01:29:48
◼
►
like big picture you know long-term
[TS]
01:29:51
◼
►
stuff here
[TS]
01:29:52
◼
►
I think not only does this make it
[TS]
01:29:53
◼
►
easier for less known developers to get
[TS]
01:29:57
◼
►
better known and it makes it way easier
[TS]
01:30:00
◼
►
launched a new app in a crowded category
[TS]
01:30:02
◼
►
but also long-term I think this helps
[TS]
01:30:05
◼
►
kind of support higher prices were like
[TS]
01:30:08
◼
►
if we if we're trying to move towards an
[TS]
01:30:10
◼
►
app store where developers have good
[TS]
01:30:13
◼
►
reasons to charge higher prices and can
[TS]
01:30:15
◼
►
sustain those prices
[TS]
01:30:17
◼
►
one of the ways you can get higher
[TS]
01:30:18
◼
►
prices is by getting your app in front
[TS]
01:30:21
◼
►
of a better targeted audience for people
[TS]
01:30:24
◼
►
to be to potentially buy it and so this
[TS]
01:30:26
◼
►
the as well help on that front also
[TS]
01:30:28
◼
►
developers want to consider the cost of
[TS]
01:30:31
◼
►
the ads when considering how to price
[TS]
01:30:33
◼
►
their apps will have how high they can
[TS]
01:30:35
◼
►
price them how how low they can afford
[TS]
01:30:37
◼
►
to price them are not afford to price
[TS]
01:30:38
◼
►
them this is all going to be kind of
[TS]
01:30:40
◼
►
added into the all this calculus and all
[TS]
01:30:42
◼
►
this marketing so like this will in
[TS]
01:30:44
◼
►
general I think helped slightly raised
[TS]
01:30:47
◼
►
at prices and better reward developers
[TS]
01:30:51
◼
►
who who can find a target market this
[TS]
01:30:53
◼
►
way I mean it's AI think i think this is
[TS]
01:30:55
◼
►
a really big move towards higher quality
[TS]
01:30:59
◼
►
more sustainable software and and making
[TS]
01:31:01
◼
►
it easier not harder for new developers
[TS]
01:31:03
◼
►
to break in the market
[TS]
01:31:05
◼
►
alright so a couple of quick points and
[TS]
01:31:07
◼
►
then we really need to get in some wdc
[TS]
01:31:09
◼
►
talk beta will be over the summer and
[TS]
01:31:12
◼
►
they're not going to charge people
[TS]
01:31:13
◼
►
during the beta they are not showing ads
[TS]
01:31:15
◼
►
to anyone 13 or younger which i think is
[TS]
01:31:19
◼
►
excellent and they're not going to do
[TS]
01:31:23
◼
►
any terribly crazy tracking outside of
[TS]
01:31:26
◼
►
location tracking which you cannot be
[TS]
01:31:28
◼
►
pretty easily turn off in settings so
[TS]
01:31:30
◼
►
this is I mean as advertising goes it's
[TS]
01:31:34
◼
►
a pretty Apple pretty classy approach to
[TS]
01:31:37
◼
►
it but it is still advertising in a
[TS]
01:31:39
◼
►
place that we may or may not want it so
[TS]
01:31:42
◼
►
we'll see but I'm hopeful I'm hopeful
[TS]
01:31:45
◼
►
mitt and this is like apples second move
[TS]
01:31:48
◼
►
into a second or third depending how you
[TS]
01:31:50
◼
►
can move into google style businesses
[TS]
01:31:53
◼
►
tried to do i add a serious kind of
[TS]
01:31:56
◼
►
google style thing and maybe this is
[TS]
01:31:59
◼
►
what you know google and facebook like
[TS]
01:32:01
◼
►
their businesses are based on this type
[TS]
01:32:02
◼
►
of thing and so it's about time because
[TS]
01:32:05
◼
►
certainly google has done tons of apple
[TS]
01:32:07
◼
►
style things including making their own
[TS]
01:32:09
◼
►
hardware and making a phone
[TS]
01:32:10
◼
►
and you know doing all this stuff and
[TS]
01:32:11
◼
►
trying to have a desktop operating
[TS]
01:32:12
◼
►
system and facebook name is calculus
[TS]
01:32:15
◼
►
with on the harbourfront then they try
[TS]
01:32:17
◼
►
to make a phone once to anyway
[TS]
01:32:19
◼
►
yeah you know what's good for the goose
[TS]
01:32:21
◼
►
is good for the gander it's nice to see
[TS]
01:32:22
◼
►
Apple like yeah I know it's nice to see
[TS]
01:32:26
◼
►
if I'm not that into the advertising but
[TS]
01:32:28
◼
►
like for so long it seems that every
[TS]
01:32:30
◼
►
other company was willing to try to do
[TS]
01:32:31
◼
►
the things that Apple was good at and
[TS]
01:32:32
◼
►
there were certain things that those
[TS]
01:32:34
◼
►
other companies that to make lots of
[TS]
01:32:35
◼
►
money that Apple decided but not worth
[TS]
01:32:38
◼
►
really looking into selling ads against
[TS]
01:32:42
◼
►
search is not a speculative business
[TS]
01:32:44
◼
►
model at this point it is it is a known
[TS]
01:32:47
◼
►
quantity and the fact that Apple just
[TS]
01:32:49
◼
►
didn't do it for so long
[TS]
01:32:52
◼
►
other than selling this Safari search
[TS]
01:32:54
◼
►
particle but that's kind of more of a
[TS]
01:32:55
◼
►
corporate thing and then an individual
[TS]
01:32:57
◼
►
building on keywords ya ever want to
[TS]
01:33:00
◼
►
make more money from services
[TS]
01:33:02
◼
►
this couldn't work out i saw someone
[TS]
01:33:03
◼
►
joking in the again on the the
[TS]
01:33:05
◼
►
pessimistic angle that the 1815 split
[TS]
01:33:08
◼
►
all the extra money that the developers
[TS]
01:33:09
◼
►
make will get fun right back into apple
[TS]
01:33:11
◼
►
in the form of thing for keyword search
[TS]
01:33:13
◼
►
ads but hey if that is a virtuous cycle
[TS]
01:33:15
◼
►
that it produces more and more revenue
[TS]
01:33:17
◼
►
and more and more customers i think
[TS]
01:33:19
◼
►
everyone will still be happy
[TS]
01:33:20
◼
►
yeah i agree let's talk to BBC swc it's
[TS]
01:33:25
◼
►
the thing that you two are going to that
[TS]
01:33:26
◼
►
I'm not
[TS]
01:33:27
◼
►
thanks for that uh-huh so this is
[TS]
01:33:31
◼
►
wednesday that we're recording the
[TS]
01:33:33
◼
►
eighth of june this coming monday the
[TS]
01:33:36
◼
►
13th of june is the big keynote and then
[TS]
01:33:39
◼
►
following the keynote as a developer
[TS]
01:33:40
◼
►
state of the union
[TS]
01:33:41
◼
►
so what are we expecting Apple will
[TS]
01:33:44
◼
►
announce we are hearing no hardware
[TS]
01:33:46
◼
►
we're hearing a lot of rumors about
[TS]
01:33:49
◼
►
Syrian OS 10 / a mac OS what are we
[TS]
01:33:54
◼
►
thinking let's start with Marco
[TS]
01:33:55
◼
►
basically you know its software update
[TS]
01:33:58
◼
►
that I think maybe the big thing you
[TS]
01:33:59
◼
►
know what what's new in iOS what's new
[TS]
01:34:02
◼
►
one on max what is new
[TS]
01:34:04
◼
►
no TV watching mean look apple now has
[TS]
01:34:07
◼
►
four platforms that they are hopefully
[TS]
01:34:10
◼
►
evolving at
[TS]
01:34:11
◼
►
at a steady pace you know like iOS is i
[TS]
01:34:15
◼
►
mean i would imagine it's got a slow at
[TS]
01:34:17
◼
►
some point going to mature at some point
[TS]
01:34:19
◼
►
but you know apple always pushes that
[TS]
01:34:20
◼
►
one really hard
[TS]
01:34:22
◼
►
the ipad is probably has like separate
[TS]
01:34:24
◼
►
enhancements for multitasking and
[TS]
01:34:25
◼
►
everything so that's it was gonna be
[TS]
01:34:28
◼
►
like probably especially example still
[TS]
01:34:29
◼
►
is pushing the ipad hard trying to try
[TS]
01:34:32
◼
►
to save its its sales decline so you
[TS]
01:34:35
◼
►
know I expect to see major time and
[TS]
01:34:38
◼
►
energy devoted to ipad software
[TS]
01:34:39
◼
►
improvements for pro use in all
[TS]
01:34:42
◼
►
likelihood things like multitasking
[TS]
01:34:44
◼
►
so you know what's new on the iphone
[TS]
01:34:46
◼
►
that's gonna take some big stuff
[TS]
01:34:47
◼
►
what's new in mac OS 12 well you know
[TS]
01:34:50
◼
►
that's that's obviously going to be a
[TS]
01:34:52
◼
►
part of it
[TS]
01:34:52
◼
►
anything that's new you know if there's
[TS]
01:34:54
◼
►
you know any new major underlying
[TS]
01:34:56
◼
►
technologies any new method of storing
[TS]
01:35:00
◼
►
files on the on the local disk John you
[TS]
01:35:04
◼
►
know if there's anything you know it
[TS]
01:35:06
◼
►
shared technology that's gonna get some
[TS]
01:35:08
◼
►
time and then you gotta figure like this
[TS]
01:35:10
◼
►
is going to be the first WTC since the
[TS]
01:35:14
◼
►
appletv was launched
[TS]
01:35:15
◼
►
it's probably going to be something
[TS]
01:35:18
◼
►
Apple TV lady no major new stuff and
[TS]
01:35:20
◼
►
apple TV OS whatever tos and then I i
[TS]
01:35:25
◼
►
honestly hope there's significant
[TS]
01:35:27
◼
►
changes to watch us too because I'm
[TS]
01:35:28
◼
►
sorry you're out you're out of time in
[TS]
01:35:30
◼
►
the keynote exactly like you know they
[TS]
01:35:33
◼
►
they invited us to all this like
[TS]
01:35:34
◼
►
developer after changes today because
[TS]
01:35:36
◼
►
you know if you think about like all the
[TS]
01:35:38
◼
►
software platforms that need to go into
[TS]
01:35:40
◼
►
that keynote at that are especially the
[TS]
01:35:42
◼
►
ones that are still fairly young like
[TS]
01:35:44
◼
►
ipad pro and TV OS and watch us that
[TS]
01:35:47
◼
►
still have like lots of room for major
[TS]
01:35:49
◼
►
improvements I i think it's gonna be a
[TS]
01:35:51
◼
►
pretty funky not to mention if they
[TS]
01:35:53
◼
►
actually shovin the app music updated
[TS]
01:35:55
◼
►
damage was rumored I hope they don't but
[TS]
01:35:57
◼
►
I think they probably will you know if
[TS]
01:35:59
◼
►
they actually shove that in there too
[TS]
01:36:00
◼
►
that that takes even more time and then
[TS]
01:36:02
◼
►
we know try to keep the keynotes to
[TS]
01:36:03
◼
►
under two hours so like I think it's
[TS]
01:36:05
◼
►
gonna be you know software updates the
[TS]
01:36:07
◼
►
whole thing basically software software
[TS]
01:36:09
◼
►
it's almost the whole time and then
[TS]
01:36:10
◼
►
maybe maybe a little bit for Apple music
[TS]
01:36:12
◼
►
and and that's that's two hours easily
[TS]
01:36:14
◼
►
the thing I'm most interested in is
[TS]
01:36:17
◼
►
there's been a humongous push towards
[TS]
01:36:20
◼
►
cloud data and big data and in
[TS]
01:36:23
◼
►
processing
[TS]
01:36:24
◼
►
yo huge quantities of data in doing its
[TS]
01:36:28
◼
►
server side like Google photos as a
[TS]
01:36:30
◼
►
great example and i'm really curious to
[TS]
01:36:32
◼
►
see and actually alexa from amazon Kurt
[TS]
01:36:35
◼
►
really curious to see what is Apple's
[TS]
01:36:38
◼
►
answer to this or maybe even not answer
[TS]
01:36:41
◼
►
but what is their approach to solving
[TS]
01:36:43
◼
►
similar problems and they're not even
[TS]
01:36:45
◼
►
necessarily with photos but just in
[TS]
01:36:48
◼
►
general everyone who has Alexis seems to
[TS]
01:36:50
◼
►
fall in love with her
[TS]
01:36:51
◼
►
so what is Apple doing with Siri or
[TS]
01:36:55
◼
►
inequivalent technology to to keep our
[TS]
01:36:58
◼
►
attention on products that they create
[TS]
01:37:00
◼
►
and I don't know what it's gonna be but
[TS]
01:37:03
◼
►
I'm very curious to see what they do in
[TS]
01:37:07
◼
►
that department because I suspect
[TS]
01:37:08
◼
►
they're going to do something that that
[TS]
01:37:10
◼
►
is a little bit different than everyone
[TS]
01:37:12
◼
►
else a little bit more apple than
[TS]
01:37:14
◼
►
everyone else which is obvious but
[TS]
01:37:16
◼
►
something that we didn't really expect
[TS]
01:37:17
◼
►
in and I'm looking forward to seeing
[TS]
01:37:19
◼
►
what that is here Marco make his a
[TS]
01:37:21
◼
►
snarky filesystem comment about new ways
[TS]
01:37:24
◼
►
of storing it's the disk or whatever we
[TS]
01:37:28
◼
►
realize they were all entering the the
[TS]
01:37:31
◼
►
the the age where we say things like I'm
[TS]
01:37:34
◼
►
gonna did you tape that on TV I think we
[TS]
01:37:36
◼
►
also taped you guys say tape that you
[TS]
01:37:38
◼
►
should take that not I know what you're
[TS]
01:37:40
◼
►
saying but I think I usually say record
[TS]
01:37:42
◼
►
and you may be past that but I'm
[TS]
01:37:44
◼
►
borderline in my generation we all take
[TS]
01:37:46
◼
►
things you know and it doesn't make any
[TS]
01:37:48
◼
►
sense because for such a long time we
[TS]
01:37:50
◼
►
haven't been using VCRs for anything
[TS]
01:37:52
◼
►
that has actual tape so we still on
[TS]
01:37:54
◼
►
phones and even you watch the WC
[TS]
01:37:56
◼
►
presentations unless it's being done by
[TS]
01:37:58
◼
►
a very young person will talk about you
[TS]
01:38:01
◼
►
know dis guy or writing things the disc
[TS]
01:38:03
◼
►
there's no disc never has been a disk in
[TS]
01:38:04
◼
►
a phone right as in a round thing that
[TS]
01:38:07
◼
►
spins but we still say disk so disc is
[TS]
01:38:09
◼
►
the new tape
[TS]
01:38:10
◼
►
what else is new anyway speaking of that
[TS]
01:38:12
◼
►
you know if they want to know fossil
[TS]
01:38:15
◼
►
that's fine
[TS]
01:38:16
◼
►
like whatever I still say 2017 is you're
[TS]
01:38:19
◼
►
not going to see this thing on people's
[TS]
01:38:20
◼
►
computers so 27 but you want to announce
[TS]
01:38:22
◼
►
the early i'm all for it
[TS]
01:38:24
◼
►
bring it on any way to more serious
[TS]
01:38:26
◼
►
predictions
[TS]
01:38:27
◼
►
I'm really said if the always rumors
[TS]
01:38:29
◼
►
about no hardware going to be our true
[TS]
01:38:31
◼
►
because I'm excited about hardware but
[TS]
01:38:34
◼
►
you know what can you do if it's just
[TS]
01:38:35
◼
►
the obvious ones are
[TS]
01:38:37
◼
►
no the the mac and iOS updates because
[TS]
01:38:39
◼
►
we know the iOS upstate like whatever we
[TS]
01:38:42
◼
►
know that's happening the mac one we
[TS]
01:38:44
◼
►
also kind of know what's happening you
[TS]
01:38:45
◼
►
know about a rebrand we know about
[TS]
01:38:46
◼
►
cerium on on the Mac I don't know what
[TS]
01:38:50
◼
►
other features are going to mix that
[TS]
01:38:50
◼
►
that's all well and good
[TS]
01:38:52
◼
►
based on the the marketing and the
[TS]
01:38:57
◼
►
design of the WTC site and also all the
[TS]
01:39:00
◼
►
activity on swift evolution which has
[TS]
01:39:02
◼
►
been totally out in the open
[TS]
01:39:03
◼
►
surely there will be stuff in there
[TS]
01:39:04
◼
►
about the new version of Swift I mean we
[TS]
01:39:06
◼
►
have we already know everything about
[TS]
01:39:07
◼
►
two or three look at the mentalist all
[TS]
01:39:09
◼
►
public you know what's going to be in
[TS]
01:39:10
◼
►
that I don't think it's gonna be any
[TS]
01:39:11
◼
►
surprises they're like oh there's a
[TS]
01:39:12
◼
►
secret Peter Swift three that we didn't
[TS]
01:39:13
◼
►
reveal maybe one or two minor ones like
[TS]
01:39:16
◼
►
that but nothing earth-shattering but
[TS]
01:39:17
◼
►
they will emphasize that you know it
[TS]
01:39:19
◼
►
will get a slider too and the keynote
[TS]
01:39:20
◼
►
and much more in the state of the union
[TS]
01:39:21
◼
►
hey if you haven't been paying attention
[TS]
01:39:22
◼
►
Swift 3 is actually pretty difference
[TS]
01:39:24
◼
►
with 2.2 in a bunch of ways they're
[TS]
01:39:25
◼
►
gonna break your apps but don't worry !
[TS]
01:39:27
◼
►
for you
[TS]
01:39:28
◼
►
well in speaking of xcode you know you
[TS]
01:39:31
◼
►
said that you there's not a lot of
[TS]
01:39:32
◼
►
surprises they can have with regard to
[TS]
01:39:33
◼
►
Swift because it's all out in the open
[TS]
01:39:35
◼
►
and i agree but they could certainly
[TS]
01:39:37
◼
►
have some surprises around xcode for
[TS]
01:39:39
◼
►
example much better switch support for
[TS]
01:39:41
◼
►
example syntax highlighting that doesn't
[TS]
01:39:43
◼
►
crash constantly for example segfaults
[TS]
01:39:46
◼
►
11 going away maybe crashes even more is
[TS]
01:39:50
◼
►
that a feature a bucket historically
[TS]
01:39:52
◼
►
speaking they've done a lot of changes
[TS]
01:39:53
◼
►
to 2x go to support Swift and not all of
[TS]
01:39:56
◼
►
them have reduced the number of crashes
[TS]
01:39:57
◼
►
yeah so we'll see i would love God what
[TS]
01:40:01
◼
►
I ever loved to have some improvements
[TS]
01:40:03
◼
►
tax code with regard to Swift and
[TS]
01:40:05
◼
►
actually I like xcode I don't I don't
[TS]
01:40:07
◼
►
begrudge it like so many people seem to
[TS]
01:40:09
◼
►
perhaps because i haven't been using it
[TS]
01:40:11
◼
►
long enough but they're definitely
[TS]
01:40:13
◼
►
annoyances that I run into pretty much
[TS]
01:40:15
◼
►
daily that I would read typically around
[TS]
01:40:18
◼
►
Swift that I would love to see improved
[TS]
01:40:20
◼
►
so fingers crossed your mind that you're
[TS]
01:40:23
◼
►
pretty much guaranteed to get that
[TS]
01:40:24
◼
►
there's going to be a new version of
[TS]
01:40:25
◼
►
xcode it's going to have better Swift
[TS]
01:40:26
◼
►
supports going to fewer bugs going to be
[TS]
01:40:28
◼
►
faster it's going to support all the
[TS]
01:40:29
◼
►
news but like that's going to happen it
[TS]
01:40:30
◼
►
happens every year that's gonna happen
[TS]
01:40:32
◼
►
as well it's also that's also give me I
[TS]
01:40:34
◼
►
think the wild cards for me are again
[TS]
01:40:38
◼
►
still sticking the software watching TV
[TS]
01:40:40
◼
►
I don't know first water how much room
[TS]
01:40:43
◼
►
there is it the things i just listed
[TS]
01:40:44
◼
►
you're already at the point where you
[TS]
01:40:46
◼
►
have room for maybe one or two more
[TS]
01:40:48
◼
►
segments how much can you really say
[TS]
01:40:50
◼
►
about why
[TS]
01:40:50
◼
►
NTV i also have a hundred the impression
[TS]
01:40:53
◼
►
that one of those two platforms is not
[TS]
01:40:55
◼
►
going to have that much knew about it I
[TS]
01:40:57
◼
►
just don't know which one it is right i
[TS]
01:40:58
◼
►
hope its TV because the newer one and
[TS]
01:41:00
◼
►
the watch could really use some some TLC
[TS]
01:41:04
◼
►
but i'm not quite sure what to expect
[TS]
01:41:07
◼
►
their TV doesn't really need a whole lot
[TS]
01:41:10
◼
►
right now like but it needs a lot of
[TS]
01:41:13
◼
►
things in a remote but they're not going
[TS]
01:41:14
◼
►
to announce that WC yeah like that that
[TS]
01:41:16
◼
►
would be a fall harbor update thing ate
[TS]
01:41:18
◼
►
and I honestly I'm not expecting the
[TS]
01:41:20
◼
►
appletv updated every year i'm guessing
[TS]
01:41:23
◼
►
we don't get a new one this fall i'm
[TS]
01:41:24
◼
►
guessing maybe some two-year cycle but
[TS]
01:41:26
◼
►
we will see that that's we'll talk about
[TS]
01:41:28
◼
►
that later but the teeth tdos in general
[TS]
01:41:31
◼
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like it's it's fine it's it's not you
[TS]
01:41:33
◼
►
know it's not perfect but it's fine
[TS]
01:41:35
◼
►
the watch really needs a lot of help in
[TS]
01:41:37
◼
►
a lot of areas and and it's also as you
[TS]
01:41:39
◼
►
said it's also the older platform so I
[TS]
01:41:42
◼
►
would expect i hope that if they if
[TS]
01:41:45
◼
►
they're trying to figure out how to
[TS]
01:41:47
◼
►
allocate resources here I hope watch OS
[TS]
01:41:49
◼
►
gets more attention a reality from what
[TS]
01:41:52
◼
►
i've heard watch us is still like a very
[TS]
01:41:55
◼
►
separate team from the rest of the
[TS]
01:41:56
◼
►
organization but I i really hope we see
[TS]
01:41:59
◼
►
something significant from watch us and
[TS]
01:42:02
◼
►
I think we will i think i think the time
[TS]
01:42:03
◼
►
is right
[TS]
01:42:04
◼
►
anything didn't have time to do like a
[TS]
01:42:06
◼
►
whole rethink and revamping just a
[TS]
01:42:07
◼
►
custom watch faces to get a lot of
[TS]
01:42:08
◼
►
applause everybody comes out smiling
[TS]
01:42:10
◼
►
right doesn't take much you know like
[TS]
01:42:12
◼
►
because that's a significant enough
[TS]
01:42:14
◼
►
feature where they don't have time to
[TS]
01:42:15
◼
►
really delve into all the details of how
[TS]
01:42:18
◼
►
water is the role of the watching balls
[TS]
01:42:19
◼
►
off you just do custom watched races
[TS]
01:42:21
◼
►
that opens up such a market and people
[TS]
01:42:23
◼
►
will attend the sessions and everyone
[TS]
01:42:25
◼
►
want to make one and people have watches
[TS]
01:42:26
◼
►
will be excited about the idea that's
[TS]
01:42:28
◼
►
just you know i'm not saying that I'm
[TS]
01:42:30
◼
►
not predicting this is something going
[TS]
01:42:31
◼
►
to do but all you need is one
[TS]
01:42:33
◼
►
announcement of that caliber it will
[TS]
01:42:34
◼
►
tamp down a lot of the grumbling and I
[TS]
01:42:37
◼
►
don't think they have I don't think we
[TS]
01:42:38
◼
►
have time even the presentation if
[TS]
01:42:40
◼
►
they've totally thought watch OS like a
[TS]
01:42:42
◼
►
Marco style we think we're like you know
[TS]
01:42:44
◼
►
we've learned a lot from years of work
[TS]
01:42:46
◼
►
and turns out we were totally wrong
[TS]
01:42:47
◼
►
about a hundred ways that people use
[TS]
01:42:49
◼
►
their watches I don't know if you have
[TS]
01:42:50
◼
►
time to talk about that with everything
[TS]
01:42:51
◼
►
else because the my final prediction is
[TS]
01:42:53
◼
►
like if this is ready
[TS]
01:42:55
◼
►
this will be a cornerstone of the
[TS]
01:42:57
◼
►
presentation which is really no series
[TS]
01:42:59
◼
►
coming to the mac and everything but
[TS]
01:43:00
◼
►
like if there is a radically new better
[TS]
01:43:02
◼
►
version of Siri which I really hope
[TS]
01:43:04
◼
►
there is I think Apple that will be a
[TS]
01:43:07
◼
►
fairly big leg on the stool that is this
[TS]
01:43:09
◼
►
presentation just if not just simply
[TS]
01:43:11
◼
►
because those things are prominent now
[TS]
01:43:13
◼
►
with the echo and with uh Alexa and with
[TS]
01:43:17
◼
►
google i/o lean so heavily on that and
[TS]
01:43:20
◼
►
with the rumors of apple improving serie
[TS]
01:43:22
◼
►
they will spend time in the keynote
[TS]
01:43:25
◼
►
saying series better than ever and i
[TS]
01:43:29
◼
►
think they have to just show that they
[TS]
01:43:31
◼
►
are still there still relevant in that
[TS]
01:43:33
◼
►
market they were one of the the pioneers
[TS]
01:43:35
◼
►
in that market and they everyone else
[TS]
01:43:38
◼
►
seemed to be eclipsing they have to say
[TS]
01:43:39
◼
►
that at least say hey we're still here
[TS]
01:43:41
◼
►
and I think that would be what they
[TS]
01:43:42
◼
►
would like to say is in fact the new
[TS]
01:43:45
◼
►
version of Siri is the most amazing
[TS]
01:43:46
◼
►
thing you've ever seen and we're going
[TS]
01:43:47
◼
►
to burn a lot of keynote time showing
[TS]
01:43:49
◼
►
you the most people talking to a
[TS]
01:43:51
◼
►
computer that they hope to god listens
[TS]
01:43:52
◼
►
to them and doesn't want to do live on
[TS]
01:43:55
◼
►
stage right so I don't know anything
[TS]
01:43:57
◼
►
about whether a amazing new suit version
[TS]
01:43:59
◼
►
series ready but if it is i think that's
[TS]
01:44:01
◼
►
going to get a lot of time so my vision
[TS]
01:44:03
◼
►
this keynote I see lots of software
[TS]
01:44:05
◼
►
every single update has something that
[TS]
01:44:07
◼
►
you like and tentpole features the
[TS]
01:44:12
◼
►
really new version of Siri Swift in the
[TS]
01:44:15
◼
►
new version of xcode is that the little
[TS]
01:44:16
◼
►
developer nugget and then some of the
[TS]
01:44:18
◼
►
wild card for maybe watch or something
[TS]
01:44:20
◼
►
else not even thinking of
[TS]
01:44:21
◼
►
yeah i forgot about Cirie but that's
[TS]
01:44:23
◼
►
obviously you're totally right and they
[TS]
01:44:24
◼
►
like you know in the current landscape
[TS]
01:44:26
◼
►
they they need to say something about
[TS]
01:44:29
◼
►
series so I i'm totally with you i think
[TS]
01:44:31
◼
►
i think they will present a new a new
[TS]
01:44:35
◼
►
version of Syria that appears to be very
[TS]
01:44:37
◼
►
much improved whether it is actually
[TS]
01:44:39
◼
►
very much improved we don't know yet and
[TS]
01:44:41
◼
►
it might not be but they I think they
[TS]
01:44:44
◼
►
will definitely presented as if it is
[TS]
01:44:46
◼
►
regardless and if there's an API even
[TS]
01:44:49
◼
►
better i really really hope there is a
[TS]
01:44:51
◼
►
serious pii think we are way past due
[TS]
01:44:54
◼
►
for that but that's part of the number
[TS]
01:44:56
◼
►
of Siri not just that listens to better
[TS]
01:44:57
◼
►
with it and it's like those other ones
[TS]
01:44:59
◼
►
where they all have api's an apple
[TS]
01:45:00
◼
►
doesn't yet yeah i mean if if there's
[TS]
01:45:02
◼
►
really an API to Siri that and in and
[TS]
01:45:04
◼
►
it's done in a way that you know maps
[TS]
01:45:06
◼
►
can actually take advantage of not just
[TS]
01:45:08
◼
►
like a handful of contain China use
[TS]
01:45:09
◼
►
cases but like if it's done well and if
[TS]
01:45:11
◼
►
it done broadly so the lots of apps can
[TS]
01:45:13
◼
►
use it for good for lots of good things
[TS]
01:45:16
◼
►
it almost wouldn't matter how
[TS]
01:45:17
◼
►
whether the weather underlying service
[TS]
01:45:18
◼
►
improved at all otherwise or not like
[TS]
01:45:20
◼
►
that would be enough that is that is
[TS]
01:45:22
◼
►
such a big deal to do that that would
[TS]
01:45:24
◼
►
certainly be a much better Cirie and i
[TS]
01:45:26
◼
►
think the last year i think maybe the
[TS]
01:45:29
◼
►
past I think my track record for WC
[TS]
01:45:31
◼
►
predictions the week before have been
[TS]
01:45:32
◼
►
awful like that I just like totally
[TS]
01:45:34
◼
►
wrong about everything thats my that
[TS]
01:45:37
◼
►
just take that in Council is much easier
[TS]
01:45:39
◼
►
for me to do the next thing which is
[TS]
01:45:41
◼
►
like which announcements would you must
[TS]
01:45:43
◼
►
be excited about and the more I think
[TS]
01:45:44
◼
►
about it the more I think that I would
[TS]
01:45:46
◼
►
actually be more excited by new macro
[TS]
01:45:48
◼
►
the new file system not because i think
[TS]
01:45:50
◼
►
the new mac pro's more need there's a
[TS]
01:45:51
◼
►
new file system but because that because
[TS]
01:45:54
◼
►
like the Last Guardian I'm willing to
[TS]
01:45:56
◼
►
wait till you know I don't have to wait
[TS]
01:45:58
◼
►
to 2017 Last Guardian right guys 2016
[TS]
01:46:00
◼
►
anyway I'm willing to wait 20 17 is my
[TS]
01:46:03
◼
►
file system year I'm filing it away it's
[TS]
01:46:05
◼
►
over there 2017 new file system if you
[TS]
01:46:08
◼
►
want to announce in a fine but if not i
[TS]
01:46:09
◼
►
will be broken up but this is the year
[TS]
01:46:11
◼
►
of the new mac pro if you're going to
[TS]
01:46:12
◼
►
keep making the mac pro it's time so i
[TS]
01:46:14
◼
►
will that is the b.s announcement that
[TS]
01:46:17
◼
►
WC will get me personally the most
[TS]
01:46:19
◼
►
excited is new mac pro not probably
[TS]
01:46:21
◼
►
nothing but most excited to almost
[TS]
01:46:23
◼
►
anyone else in the entire audience
[TS]
01:46:24
◼
►
especially Casey but that's that's what
[TS]
01:46:27
◼
►
I want if they do new fascism and not
[TS]
01:46:30
◼
►
the mac pro i'll be like you couldn't
[TS]
01:46:32
◼
►
save the process until next year
[TS]
01:46:34
◼
►
give me the mac pro this year because
[TS]
01:46:35
◼
►
the honestly a new faucet is not going
[TS]
01:46:36
◼
►
to help anybody not going to help my
[TS]
01:46:38
◼
►
poor 2008 mac pro right now like its new
[TS]
01:46:40
◼
►
faucets not even are probably run on it
[TS]
01:46:42
◼
►
will maybe on the SSD but anyway I want
[TS]
01:46:45
◼
►
a new mac pro in this completely
[TS]
01:46:47
◼
►
hardware freaky no time almost certainly
[TS]
01:46:49
◼
►
not going to get one but that's my
[TS]
01:46:50
◼
►
pie-in-the-sky dream but if you could
[TS]
01:46:51
◼
►
pick any feasible announcement for WC is
[TS]
01:46:54
◼
►
your number one what would it be
[TS]
01:46:56
◼
►
that's a really good question hmm maybe
[TS]
01:47:01
◼
►
if we already got like you know
[TS]
01:47:02
◼
►
substantial app store business model
[TS]
01:47:04
◼
►
changes today so yeah you can pick that
[TS]
01:47:06
◼
►
one died was said becomes unfeasible
[TS]
01:47:08
◼
►
because they were there they recommend
[TS]
01:47:10
◼
►
this announcement said no longer
[TS]
01:47:11
◼
►
feasible that they can't do them but
[TS]
01:47:13
◼
►
it's just that you got them right here
[TS]
01:47:14
◼
►
talking just keynote not like the whole
[TS]
01:47:16
◼
►
conference just keynote announcements
[TS]
01:47:18
◼
►
basically yeah mu1 the wild-card that
[TS]
01:47:21
◼
►
people are asking for the people are
[TS]
01:47:22
◼
►
predicting possibly is some kind of
[TS]
01:47:25
◼
►
developer tools for the ipad of xcode or
[TS]
01:47:27
◼
►
playgrounds or something else you know
[TS]
01:47:28
◼
►
some kind of developer story for ipad
[TS]
01:47:30
◼
►
year or the year before I thought they
[TS]
01:47:31
◼
►
were gonna announce that I fully expect
[TS]
01:47:33
◼
►
has arrived Sunday but i haven't heard
[TS]
01:47:34
◼
►
enough around like to think this is the
[TS]
01:47:36
◼
►
year but who knows
[TS]
01:47:37
◼
►
yeah that's I mean it eventually will
[TS]
01:47:39
◼
►
you know what's that will be the scope
[TS]
01:47:40
◼
►
of it like if they wanted to bring just
[TS]
01:47:42
◼
►
Swift playgrounds you didn't do just
[TS]
01:47:46
◼
►
that to the ipad without like the whole
[TS]
01:47:48
◼
►
developer tools stack that's obviously a
[TS]
01:47:50
◼
►
much smaller problem set to bring over
[TS]
01:47:52
◼
►
and that is more plausible like you just
[TS]
01:47:54
◼
►
have playgrounds to bring over like
[TS]
01:47:57
◼
►
xcode for the ipad yeah i think people
[TS]
01:48:00
◼
►
who are predicting that maybe don't
[TS]
01:48:01
◼
►
understand or don't know quite how
[TS]
01:48:04
◼
►
complex of a job that would be because
[TS]
01:48:05
◼
►
it isn't just like the xcode interface
[TS]
01:48:08
◼
►
it's the entire system of you know the
[TS]
01:48:12
◼
►
massive ecosystem ends and pile of tools
[TS]
01:48:16
◼
►
and frameworks and everything that goes
[TS]
01:48:18
◼
►
under xcode everything xcode is like
[TS]
01:48:20
◼
►
calling out to 22 all the work and and
[TS]
01:48:24
◼
►
all these build tools and integration
[TS]
01:48:26
◼
►
with other things that are part of
[TS]
01:48:27
◼
►
people's build needs and everything like
[TS]
01:48:28
◼
►
it it's so complex to bring over all of
[TS]
01:48:31
◼
►
xcode I don't think it's going to happen
[TS]
01:48:33
◼
►
in the near future because it just
[TS]
01:48:34
◼
►
depends on its common I think it's
[TS]
01:48:36
◼
►
pretty near there's a reason i pad press
[TS]
01:48:38
◼
►
four gigs like if I'm not saying it's
[TS]
01:48:41
◼
►
going to be this year but i think is
[TS]
01:48:42
◼
►
totally feasible this year and next year
[TS]
01:48:44
◼
►
is when you should really be on the
[TS]
01:48:45
◼
►
lookout if it doesn't happen this year
[TS]
01:48:46
◼
►
because i think it's coming full on
[TS]
01:48:48
◼
►
xcode or just like a playground
[TS]
01:48:50
◼
►
equivalent obviously it will be a
[TS]
01:48:51
◼
►
different application you can have a
[TS]
01:48:52
◼
►
short nose and everything right but like
[TS]
01:48:54
◼
►
all those tools that mark was talking
[TS]
01:48:56
◼
►
about like I said that so I think that's
[TS]
01:48:58
◼
►
why the ipad pro is for geeks whilst the
[TS]
01:48:59
◼
►
ipad pro 4 gigs doesn't make any sense
[TS]
01:49:01
◼
►
unless unless it is allowing for a class
[TS]
01:49:03
◼
►
of application that does not yet exist
[TS]
01:49:04
◼
►
on the ipad and one of those classes of
[TS]
01:49:07
◼
►
applications would be a ever-so-slightly
[TS]
01:49:10
◼
►
cut-down version of xcode i don't know i
[TS]
01:49:12
◼
►
think it has that much ram just so i can
[TS]
01:49:13
◼
►
multitask efficiently and well but why
[TS]
01:49:16
◼
►
doesn't mine up for geeks I like the
[TS]
01:49:19
◼
►
multipath no I I think I think long-term
[TS]
01:49:22
◼
►
xcode will you know or did you know
[TS]
01:49:24
◼
►
developer tools will come to the ipad
[TS]
01:49:27
◼
►
but i don't think we're there yet
[TS]
01:49:28
◼
►
because it is such a big job playground
[TS]
01:49:31
◼
►
was it some kind of like very cut down
[TS]
01:49:34
◼
►
subset of it maybe but like whatever we
[TS]
01:49:38
◼
►
would call like it's something that we
[TS]
01:49:39
◼
►
would consider xcode or equivalent can
[TS]
01:49:42
◼
►
you make an apple
[TS]
01:49:43
◼
►
on the app star maybe but they're so I
[TS]
01:49:47
◼
►
mean there's so much there that that is
[TS]
01:49:51
◼
►
that you need for the platform to
[TS]
01:49:53
◼
►
support that it just doesn't yet or that
[TS]
01:49:55
◼
►
it does very clinically so far for
[TS]
01:49:57
◼
►
developer tools but it wouldn't have to
[TS]
01:49:59
◼
►
be sandbox you know it would be the one
[TS]
01:50:01
◼
►
happen to you no rules would apply to
[TS]
01:50:03
◼
►
that like know but it's so I mean it's
[TS]
01:50:05
◼
►
so much to bring over and so much change
[TS]
01:50:08
◼
►
and so much that like you know that
[TS]
01:50:10
◼
►
people don't worry if you just think
[TS]
01:50:12
◼
►
about the idea just if you start out
[TS]
01:50:14
◼
►
there you realize like quite how much
[TS]
01:50:16
◼
►
more is involved like until you really
[TS]
01:50:17
◼
►
start thinking about okay well let's
[TS]
01:50:19
◼
►
bring over things like version control
[TS]
01:50:20
◼
►
and package management and all the
[TS]
01:50:22
◼
►
compilers all the linkers all the
[TS]
01:50:23
◼
►
libraries and all the tools and i think
[TS]
01:50:25
◼
►
that i think i think they're all running
[TS]
01:50:26
◼
►
for gigs
[TS]
01:50:27
◼
►
oh geez I mean it's your menu compile
[TS]
01:50:29
◼
►
times will not be good know right i
[TS]
01:50:32
◼
►
don't know any of its already slow on
[TS]
01:50:35
◼
►
like an imac he goes into building
[TS]
01:50:37
◼
►
bricks with project it's not it's not
[TS]
01:50:39
◼
►
fast you know it's something like I
[TS]
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think you know long-term I think we'll
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probably get there but I i would not
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expect this to be imminent you know
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unless it is it only a very cut-down
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version like playgrounds only yeah i
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agree i had a vision in the audience was
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announced in my vision was xcode for
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ipad and now just because i had that
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vision I feel like it's closer than
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other people but it doesn't make it any
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way that wouldn't be your most exciting
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still haven't said but what you'd be
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most excited about this feasible i guess
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it would probably be mac pro plus 5k but
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I i think it's a no Apple PR has been so
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clearly leaking to everybody that
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there's not gonna be any new hardware so
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I think that's still still feasible that
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you can have that as your pic i had it
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is you know what i would do I would even
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argue it's not feasible because Apple PR
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has basically said it's not happening
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I mean like technically feasible like
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the reason that the appstore changes are
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feasible because they already did that
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not because you like you know anyway if
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you want to pick that I would have
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picked for you watch her out but you
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don't wear the watch them are never mind
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you were so excited about watch races
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until you stop wearing well and you know
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i would certainly be interested in
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developing watch faces i but i think i
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would be I'd be more interested if the
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watch hardware also changed have some
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kind of always-on screen mode because
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that like what what now I've gotten
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accustomed to the regular watches
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the one thing I really they really
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irritates me when I when I go back to
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the apple watch for like a day here
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there is the that the face isn't always
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on so I can glance out you have to wait
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for it to turn on and sometimes it
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doesn't and you know it like that it
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adding that level of adding that amount
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of friction to every little interaction
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that when your lesson
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listen you're watching you aren't used
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to it is is very just kinda just grinds
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like it just it just kinda it's
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irritating you know so for me to get
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back into wearing the apple watch and
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and using it for any meaningful amount
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of time I would need I think to change
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out the first I would want custom watch
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faces and excited and I want to make my
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own of course and then second i would
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want some kind of always-on screen and I
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don't I just don't think that's feasible
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this year you know that maybe maybe in
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any hardware event later this year or
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next year when our new watches unveiled
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maybe then but honestly given given the
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state of the watch hardware and software
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today it doesn't seem like an always-on
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screen mode is is even in the plans but
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I don't know why your inability to pick
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one is in keeping with your top for
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performance exactly what it is you're i
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will partially not pick three options
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hey your feasible announcement they
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01:53:10
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would you be most excited about
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01:53:12
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mmm SI topics far i don't know i mean i
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01:53:19
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can have answers to both of you going I
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01:53:20
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already gave marcos answer should be on
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01:53:22
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the watch face one cases answer is the
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01:53:25
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the new macbook pro now because I'm not
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01:53:29
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gonna get 1i know what you would be most
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excited about you want one you know you
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01:53:33
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shouldn't get one you feel ashamed but
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you'd be like all those are awesome and
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