The Accidental Tech Podcast

162: iPhone Sorry Erin

 

  are we talking about that amazing thing [TS]

  we were just talking about the pre-show [TS]

  we talking about that anymore now are we [TS]

  done [TS]

  wait what you think we're just talking [TS]

  about the pre-show the ipad pro 9.7 [TS]

  whatever whatever stop stop no that's [TS]

  the thing that's happening next week [TS]

  are we talking about that what's [TS]

  happening next week oh my god market but [TS]

  how are we gonna have anything to say [TS]

  about that until it happens [TS]

  yeah i guess not i will just be that [TS]

  jerk that's teasing and then and then [TS]

  it'll just be like it's fine but tells [TS]

  you go [TS]

  uh-huh but something Marcus turned into [TS]

  a generous father others fine i still [TS]

  owe the time I you know we need in our [TS]

  lives we need some follow-up we don't [TS]

  have that much this week so it'll last [TS]

  about three hours I wanted to tell us [TS]

  about anonymous former apple employee [TS]

  John who doesn't love an honest former [TS]

  apple employees last week we discussed [TS]

  some more [TS]

  why don't we have cellular on the mac [TS]

  and had lots of different theories and [TS]

  there's one this one data point this is [TS]

  a three-year-old data point from again [TS]

  an anonymous apple employee and here she [TS]

  says a significant number of ipad owners [TS]

  do not have an iphone an insignificant [TS]

  number of macbook owners do not have an [TS]

  iphone as of three years ago anyway so [TS]

  the idea there is why don't you have so [TS]

  you have something on the ipad but you [TS]

  don't have a mac why it's like well [TS]

  because lots of letters don't have [TS]

  phones but all the mac users to that's [TS]

  interesting data point may have [TS]

  contributed to the decision but as we [TS]

  talked about that show just because you [TS]

  have a phone doesn't mean you want to [TS]

  waste its battery tethering and deal [TS]

  with coloring stuff when its built-in [TS]

  it's much nicer [TS]

  how about but anybody that that's an [TS]

  interesting number i probably would not [TS]

  have guessed that that like the mac well [TS]

  then I guess so if you have a Mac maybe [TS]

  like an old-school Apple user and you [TS]

  like everybody's got a macbook got an [TS]

  iphone but the ipad is sold too much [TS]

  wider audience anyway there you have it [TS]

  take that for what it's worth from an [TS]

  anonymous a play from three-year-old [TS]

  data [TS]

  fair enough Scott Williams wrote in some [TS]

  time of the last week and asked a [TS]

  question which I thought was actually [TS]

  very interesting he asked why not use [TS]

  cloudkit for file uploads and overcast [TS]

  and unbeknownst to Marco I reply [TS]

  to scott just the two of us i didn't [TS]

  copy Marco and john and i said i bet you [TS]

  anything it's just because s3 Israel is [TS]

  what Marco knew and he didn't feel like [TS]

  learning something different that I'm [TS]

  not a hundred percent but I'm not a [TS]

  hundred percent shores what I said to [TS]

  Scott and then you did reply to everyone [TS]

  and that is not the answer you have [TS]

  which was very surprised by so why don't [TS]

  you answer the question mark oh why not [TS]

  use cloudkit right and actually I mean [TS]

  I've heard from a number of people on [TS]

  why don't i use X one of the other exes [TS]

  was back blazes new s3 like service that [TS]

  i believe it's called be too so the [TS]

  reason why I built this on s3 rather [TS]

  than all these other options is first [TS]

  that swims was right that I was the [TS]

  thing I knew the best but second that I [TS]

  wrote that entire feature in 2014 [TS]

  that's the big reason so that was before [TS]

  cloudkit and before backblaze b2 and the [TS]

  reality is that the the biggest cost of [TS]

  it I I don't actually know yet but the [TS]

  biggest cost of it is more likely to be [TS]

  bandwidth and storage because then [TS]

  within a transfer is is a lot more [TS]

  expensive honest three then storages [TS]

  storages like something like three cents [TS]

  per gig months something like that and [TS]

  transfer in is free transfer out so when [TS]

  you redownload or play the file that i [TS]

  have to pay for and it's you know in in [TS]

  large quantities is actually a [TS]

  non-trivial cost and the the bandwidth [TS]

  fees are actually fairly similar in [TS]

  almost every provider cloudkit would be [TS]

  interesting because clock is like free [TS]

  with a whole bunch of asterisks after it [TS]

  one of the holdups with that is simply [TS]

  that i'm not familiar with how it works [TS]

  yet and another big one is that I [TS]

  believe not all those asterisks after it [TS]

  actually have definitions at the bottom [TS]

  of the page [TS]

  many of them are like you just don't [TS]

  know what will happen with this asterisk [TS]

  you know you like if you go over all [TS]

  your quotas its kind of undefined and [TS]

  stuff like that like cloudkit is is a is [TS]

  a bit of a risk if I were writing all of [TS]

  this stuff from scratch today I would [TS]

  probably first try to do all of it [TS]

  the sync everything on cloud get first [TS]

  but because I wrote all this stuff [TS]

  before cloudkit existed [TS]

  that's the main reason why it is the way [TS]

  it is [TS]

  and so far i mean the looking like you [TS]

  know how much space i'm actually using [TS]

  an s3 so far i'm up to like over 300 [TS]

  gigs now but that's still like something [TS]

  like 60 bucks a month and storage so it [TS]

  really just the the question want to be [TS]

  like how much do I end up using in in [TS]

  bandwidth costs and if you know if if [TS]

  the if this costs does not end up being [TS]

  ridiculous than I can of course raise [TS]

  the limit right now it's two gigs but [TS]

  you know why not offer 10 gigs you know [TS]

  I don't know I I could offer more if the [TS]

  if the cost a reasonable sum you can [TS]

  basically see like what ended up being [TS]

  with the average cost of it and decide [TS]

  from there what to do enough John wanted [TS]

  to tell us about why it may not be your [TS]

  fault that your poor ipod touch walked [TS]

  on you now it's my fault a lot of people [TS]

  sent me links to various stories about a [TS]

  technology to break into cars [TS]

  particularly this one with the keyless [TS]

  entry where you just have a little your [TS]

  key fob in your pocket and you just walk [TS]

  up to your car and it unlocks and you [TS]

  get in and you drive away I think you [TS]

  guys probably have that on your fancy [TS]

  cars [TS]

  yep yep and the way to the the way you [TS]

  break into these well the way the system [TS]

  works obviously walk up to the car and [TS]

  the car knows you're nearby because it [TS]

  sends a signal to your key fob and your [TS]

  key fob says oh I I should open the door [TS]

  and sends a signal back and tell us the [TS]

  guard opened the door the way these [TS]

  breaking things work is if you're in a [TS]

  restaurant and your car is parked [TS]

  outside your car is sending out a signal [TS]

  a key fob are you there [TS]

  thank you Father you there but your key [TS]

  fobs not there good the signal is very [TS]

  weak signal only reaches when you really [TS]

  when you're right next to your car [TS]

  essentially these amplifiers take the [TS]

  car signal amplified massively so your [TS]

  key fob in your pocket inside the [TS]

  restaurant can hear the car asking and [TS]

  then I the key part thanks oh the car [TS]

  has asked me something here you go car [TS]

  open your doors please [TS]

  and it sends a signal which can reach [TS]

  the car apparently from the key fob [TS]

  because I guess they were from really [TS]

  far away in case you hit the button you [TS]

  know and then the door opens and the [TS]

  thief gets in so it's an amplifier and [TS]

  what is amplifying is the car signal [TS]

  reaching out to your key fob and then [TS]

  keep obvious answers and opens the car [TS]

  door i'm pretty sure no one used that in [TS]

  my car because i don't have one of those [TS]

  things my car did not send out a signal [TS]

  to my key fob i have the old-fashioned [TS]

  kind of key fob where the way it works [TS]

  is you press the button on the key fob [TS]

  and it sends a signal to the car me [TS]

  getting close to my car with my key in [TS]

  my pocket does nothing does not open the [TS]

  doors for me just left it unlocked just [TS]

  that one time anyway [TS]

  carlock now got a new ipod in there I'm [TS]

  fine [TS]

  there are other by the way there are [TS]

  other things that do that you can use to [TS]

  break into cars like mine they just send [TS]

  a whole bunch of different signals to [TS]

  the car all sorts of other hacks and [TS]

  things but just all that just sounds way [TS]

  even the amplifier think that sounds way [TS]

  too sophisticated for the the crime that [TS]

  seems to be which is just wander down [TS]

  the street neighborhood try every single [TS]

  car and it's locked onto the next one [TS]

  I mean you could also just use like a [TS]

  rock to break and he's like yeah they [TS]

  don't want to break the window they want [TS]

  they don't want this whole idea about [TS]

  this crime as you keep it low enough [TS]

  level that no one really gets upset [TS]

  about it because I didn't break anything [TS]

  on your car you know to me like you're [TS]

  right they could just break your break [TS]

  the window and and get in there or the [TS]

  water they can you know you some other [TS]

  way to break in the car [TS]

  this is totally about I'm not want to be [TS]

  bothered by that if they leave the door [TS]

  open there's enough people leave the [TS]

  door open why should I bother doing [TS]

  something they can make more noise that [TS]

  can get me caught that you get me in [TS]

  trouble they can make the police take [TS]

  notice [TS]

  alright so this is totally a crime of [TS]

  opportunity just looking for the day I [TS]

  forget to lock my car door again [TS]

  okay our first sponsor this week is [TS]

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  March is the third month of the year [TS]

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  first order thanks a lot of hair [TS]

  sponsoring our show [TS]

  alright so this past Monday we had our [TS]

  first apple event of the year [TS]

  yeah and we did not get new max said [TS]

  times we spent a lot of time talking [TS]

  about it last week and then nothing i [TS]

  mean it's it's a bummer but you know a [TS]

  lot of people are saying that oh this is [TS]

  a sign that apple doesn't care about the [TS]

  mac as much anymore and I think it's [TS]

  true that apple doesn't care that much [TS]

  about the mac anymore but i don't think [TS]

  this is a sign of that I've had [TS]

  basically think like if you give Apple [TS]

  the benefit of the doubt on this one we [TS]

  know that releases of Max are tied very [TS]

  heavily to availability of the CPUs are [TS]

  going to use from Intel and Intel over [TS]

  the last few years as they face a lot of [TS]

  challenges with all their you know chip [TS]

  manufacturing changes and pretend [TS]

  progress over time they have missed a [TS]

  lot of the of their target ship dates I [TS]

  maybe even all of them like they've they [TS]

  have just been been very delayed in very [TS]

  late getting stuff out the door for a [TS]

  lot of the recent generations and [TS]

  skylake of course is no exceptions which [TS]

  was one of the biggest ones are [TS]

  actually that just skylake is the the [TS]

  newest generation of their chips has [TS]

  taken a very long time to come out i [TS]

  think it was total what like a year [TS]

  later something [TS]

  it'sit's very it is definitely behind [TS]

  schedule so the the type of skylight [TS]

  ships that go into macbook and macbook [TS]

  pros are usually the ones that have [TS]

  intel iris pro graphics and them and so [TS]

  you can look around the internet you can [TS]

  see like certain skylight ships are out [TS]

  and you can buy certain ones in pcs for [TS]

  like months or or recently but the ones [TS]

  with iris pro that would go into the [TS]

  macbook pro those as far as i know are [TS]

  not really out in quantity yet so that [TS]

  that is much more likely to be the [TS]

  reason here that we didn't see max it's [TS]

  not necessarily that Apple is snubbing [TS]

  the mac it's way more likely that those [TS]

  chips just apple just can't get enough [TS]

  of them yet from Intel so they can't [TS]

  really release thing yet [TS]

  that's a way more likely explanation [TS]

  again I i do think there are lots of [TS]

  signs all over the place that the mac [TS]

  has kind of taken a backseat an apple in [TS]

  recent years but i don't think the [TS]

  absence of max at this event is a sign [TS]

  of that necessarily and we'll talk about [TS]

  Intel's abandonment of their tech talk [TS]

  strategy probably on the next show [TS]

  unless we get through all the apple [TS]

  event stuff in which case we'll talk [TS]

  about later put any spices that Intel is [TS]

  now formally acknowledging what Marco [TS]

  just said and we've all known for a long [TS]

  time is that they make a lot of promises [TS]

  about when things will be ready and they [TS]

  usually kind of our within their promise [TS]

  window but at the very tail edge [TS]

  excluding the models that Apple Wonsan [TS]

  caveat caveat astrix astray so it's nice [TS]

  to see them acknowledging the reality [TS]

  and changing their game plan and we'll [TS]

  talk more about why what this means blah [TS]

  blah [TS]

  what if and when we get to the topic [TS]

  maybe the show and the other thing is [TS]

  though it is worth pointing out that [TS]

  Apple has contributed from their end to [TS]

  the long ways to insert max and the main [TS]

  the main way this is not all Intel's [TS]

  fault is that Apple often for that for [TS]

  their for the lower priority products [TS]

  things like the mac mini in the mac pro [TS]

  especially they often skip until [TS]

  generations so Intel will often make [TS]

  them a new cpu and a public [TS]

  we started this project last year we [TS]

  don't need to do another one this year [TS]

  you know and like the mac pro tends to i [TS]

  think i think for most of the recent [TS]

  generations the mac pro has skipped [TS]

  roughly every other generation so it is [TS]

  definitely partly apple's fault [TS]

  also you know intel has been rolling out [TS]

  sky like slowly over the last few months [TS]

  you know like the chip that is in the [TS]

  macbook one that's a different line then [TS]

  the chip in the chips that would be used [TS]

  in the macbook air and those are [TS]

  different line the chips that would be [TS]

  used macbook pro and the 13-15 also i [TS]

  think slightly different like that's the [TS]

  quad versus the verses the the dual-core [TS]

  there but these chips are released at [TS]

  different times it's kind of like a [TS]

  rolling schedule usually in recent years [TS]

  the Intel and so into so Apple could [TS]

  release macbooks asked at a standard a [TS]

  staggered schedule and if I last year [TS]

  they did you remember last year there [TS]

  were I think the macbook one came out [TS]

  first then the heirs and then 13 and 15 [TS]

  write something like that something like [TS]

  that they were staggered among the few [TS]

  months so you know Apple could have some [TS]

  of these chips like the magic wands shit [TS]

  maybe and just not have released yet [TS]

  because their wings do it all at once so [TS]

  that's also kinda on Apple but the main [TS]

  thing is like is the skipping of [TS]

  generations that that is the big one [TS]

  like these the chip is in the 15-inch [TS]

  right now is I think like three years [TS]

  old or something I mean it's like it's [TS]

  it's pretty rough the mac pro is also [TS]

  again in really bad shape is like once [TS]

  you start skipping until generations [TS]

  nowadays like where the entire [TS]

  generation itself is being extended [TS]

  because of various delays in getting to [TS]

  the next the next stage when you start [TS]

  skipping generations like Apple often [TS]

  does now that could mean you're you're [TS]

  buying a three-year-old cpu when you go [TS]

  into the store today and and that's that [TS]

  just sucks so I think if Apple wants to [TS]

  at least partially alleviate the notion [TS]

  that they're abandoning or or neglecting [TS]

  the mac i think they got to stop [TS]

  skipping the generations because if the [TS]

  if the generation is going to go from [TS]

  nine months long 22 years long [TS]

  that's that's a much bigger thing that [TS]

  you know stop skipping tomorrow because [TS]

  they also tie everything else to it so [TS]

  for instance like if you buy it like [TS]

  this but this came up in the oculus rift [TS]

  comments from couple years ago but [TS]

  that's still a topic down there by the [TS]

  way I know if you buy a mac pro today [TS]

  you're getting something like a [TS]

  three-year-old or four-year college [TS]

  class GPU like you're getting a really [TS]

  old GPU by by modern standards even if [TS]

  you opt for the highest one can you [TS]

  believe people out there are using three [TS]

  year old Mac Pro's does that say well [TS]

  they're not buying that well they are [TS]

  but you know he ideally you wouldn't buy [TS]

  a three-year-old mac pro today right so [TS]

  the one you can buy today is three years [TS]

  old so I'm gonna add i know right so [TS]

  anyway so like you know it sucks that [TS]

  because Apple skips generations of cpu [TS]

  on on the lesser mainstream products and [TS]

  these generations keep getting longer by [TS]

  tying themselves to intel's calendar [TS]

  they end up shipping a whole bunch of [TS]

  other old stuff too like you know that [TS]

  the GPUs are grossly outdated usually on [TS]

  these products the configuration options [TS]

  things like SSD pricing for higher [TS]

  capacities that tends to stay very high [TS]

  for very long because it's just hardly [TS]

  ever updated you know it when you're [TS]

  updating every two to three years you do [TS]

  skipping updates then it's kind of hard [TS]

  to eat that stuff competitive so that [TS]

  all is kind of you know that does all [TS]

  contribute and that all those things are [TS]

  within apples control change and I hope [TS]

  they do at some point and all this is [TS]

  kinda to lead into the final conclusion [TS]

  here which is now the now that we're [TS]

  seeing quite how much Apple depends on [TS]

  Intel to progress the mac line forward [TS]

  you know assuming Apple fixes all the [TS]

  other stuff and starts you know and [TS]

  doesn't skip any more cpu generations [TS]

  until gives them and maybe keep things a [TS]

  little bit more up-to-date which that's [TS]

  a big if [TS]

  honestly I don't see it happening but if [TS]

  they would do that you can kind of see [TS]

  why Apple might someday want to move to [TS]

  our max because Apple could make their [TS]

  own cpus that arm at class and if they [TS]

  could be at all competitive with Intel [TS]

  which then honestly they might not even [TS]

  need to be I mean look at the macbook [TS]

  one incredibly slow computer that seems [TS]

  to be something pretty well anyway [TS]

  because nobody cares you know so if [TS]

  after Apple Apple made their own [TS]

  ARM chips for max 40 s 10 they would own [TS]

  this part of the pipeline that right now [TS]

  they have they depend on this partner [TS]

  who keeps delaying them and that is [TS]

  necessarily said Apple would always do [TS]

  better but it is exactly the same [TS]

  situation they were in back when they [TS]

  were on powerpc waiting for IBM to do [TS]

  anything powerpc you know it's very [TS]

  similar that situation and apple made a [TS]

  change because they were tired of of you [TS]

  know being dependent on the slow partner [TS]

  they could do the same thing here with [TS]

  Intel at some point by saying you know [TS]

  what we are we are done dealing with [TS]

  intel holdups and Intel delays we're [TS]

  gonna try taking this on our own and [TS]

  we're gonna make matchups and you know [TS]

  just have like an A and a 15 X for the [TS]

  mac or something [TS]

  so this is all kind of you know big [TS]

  long-term stuff and all this requires a [TS]

  lot more thought and effort into the mac [TS]

  then what Apple might be giving recently [TS]

  but i do think it's within the realm of [TS]

  reason anyway new laptops will be out in [TS]

  a couple months [TS]

  yes the answer is we don't know when [TS]

  we'll be out like they could you know [TS]

  did it again until they could be out i'd [TS]

  say at this point since they miss this [TS]

  event the most likely release is june at [TS]

  WTC but it also could be in time before [TS]

  then or after that he knows with Intel's [TS]

  ship dates we don't really know it could [TS]

  be just like a press release and maybe [TS]

  some briefings sometime between now and [TS]

  June without an event it could be a tiny [TS]

  event although i doubt that or you know [TS]

  it could just be announced in WC gym in [TS]

  june so really could be a nice things [TS]

  and and we don't really know and [TS]

  probably only apple and Intel know this [TS]

  alright so we should probably cover the [TS]

  rest of the event chronologically you [TS]

  know things are actually in the event of [TS]

  tank so why don't we start how it [TS]

  started with the brief what was it 40 [TS]

  years and 40 seconds video I don't have [TS]

  a lot to say about it other than that I [TS]

  really enjoyed it and i also really [TS]

  enjoyed Stephen Hackett and Jason smells [TS]

  like we didn't start the fire style [TS]

  recap of everything that was in it [TS]

  Tim Cook did a little thing like we had [TS]

  apple don't usually like to look [TS]

  backwards but it seems kinda like the [TS]

  new Apple kinda like look backwards [TS]

  sometimes [TS]

  a little bit more than they used to [TS]

  Steve Jobs famously against ever doing [TS]

  anything wrong nostalgic so just forward [TS]

  nunu of course he did do things like [TS]

  with the 1984 ipod and stuff like that [TS]

  but it seemed more rare back then it was [TS]

  small and it's just a bunch of words on [TS]

  a screen and it was fun and cute or [TS]

  whatever but it's like I don't know [TS]

  maybe did apple just getting to that age [TS]

  where there's like a lot of round number [TS]

  anniversaries and birthdays the 25th [TS]

  anniversary with 30th anniversary of the [TS]

  mac the 40th anniversary of the company [TS]

  you know the last town hall thing just [TS]

  seems to me that the new Apple seems [TS]

  ever so slightly more sentimental then [TS]

  it used to be [TS]

  I don't think it's necessarily a bad [TS]

  thing I mean I'm 13 mental I'm old to [TS]

  you know the the then text name video it [TS]

  was cute but I don't like the fact that [TS]

  it was 40 seconds but it wasn't anything [TS]

  too wonderful [TS]

  I'm i enjoyed it and I'm I didn't think [TS]

  it was overly self indulgent like the [TS]

  thousand knows forever yes whatever it [TS]

  was I also liked that video but kind of [TS]

  ran for a long time and got a little bit [TS]

  but that was that was forward-looking [TS]

  know that was like this is the new Apple [TS]

  this is what we do going forward and I [TS]

  give them lots of leeway to sort of set [TS]

  a new direction this is a purely like [TS]

  hey its anniversary we did a bunch of [TS]

  cool things in the first 40 years [TS]

  yeah yeah and and I liked it and I'd [TS]

  like to because it was quick it was [TS]

  funny and it was it didn't take things [TS]

  too seriously so I quite liked the video [TS]

  i didn't like that wasn't chronological [TS]

  of course that bothered me because if [TS]

  you're trying to match up its kind of [TS]

  chronological but then it jumps back and [TS]

  it goes all over the place like just [TS]

  just a chronological John after that we [TS]

  heard about privacy and even since that [TS]

  we're recording this on wednesday [TS]

  evening the the conference or whatever [TS]

  you want to call it the keynote took [TS]

  place Monday afternoon proper time [TS]

  so even in 24 hours later there's been [TS]

  new developments in this whole privacy [TS]

  battle with the FBI and I don't know [TS]

  which one of you guys put this link to [TS]

  New York Times in here but perhaps you [TS]

  can talk about that a little bit more [TS]

  well I mean so he victim cookies on [TS]

  stage and being kind of like very [TS]

  assertive [TS]

  and determined you know as you all know [TS]

  in the audience because you're a bunch [TS]

  of tech reporters here's the thing that [TS]

  we've been battling the FBI and [TS]

  Department of Justice over and apples [TS]

  committed to privacy and we're gonna [TS]

  fight this fight and so on and so forth [TS]

  and the audience applause and it's like [TS]

  yeah and then like one or two days later [TS]

  department justice is like actually [TS]

  turns out we might have another way into [TS]

  this phone never mind about that here [TS]

  you're going to have apple like someone [TS]

  else approach the FBI and said they can [TS]

  get us into the phone so I never mind [TS]

  for now so they postponed the hearing it [TS]

  perhaps indefinitely and their the [TS]

  government is going off into something [TS]

  else and everyone's trying to read the [TS]

  tea leaves it could they always have [TS]

  gotten into it they get cold feet is [TS]

  actually someone new saying hey here's [TS]

  like a box you can buy and China will [TS]

  unlock this phone and FBI should know [TS]

  about your bunch of dunces it's so hard [TS]

  to tell what's actually going on but the [TS]

  bottom line for apples they were all [TS]

  stealing for a fight and that fight has [TS]

  been either postponed or cancelled so [TS]

  it's like oh alright well I guess we'll [TS]

  wait to see if the government comes back [TS]

  and says no seriously want you to do [TS]

  this but for now it seems like a stay of [TS]

  execution for apple just excellent [TS]

  I i think it's it's more it's most [TS]

  likely to be a combination of all those [TS]

  possibilities that you and John like I i [TS]

  think if you looked at the way the legal [TS]

  briefs for going back and forth the FBI [TS]

  really did not have much of late to [TS]

  stand on legally according to what most [TS]

  lawyers which we are not seem to think [TS]

  about about you know these these briefs [TS]

  and these arguments it seems like the [TS]

  FBI was was very likely to lose [TS]

  basically and so they're bailing out and [TS]

  that's very smart from their point of [TS]

  view because you know they we all I [TS]

  think suspect or or know that this is [TS]

  very much about setting precedent and [TS]

  they wanted to set precedent that would [TS]

  allow them to compel Apple to break into [TS]

  any phone they demanded secretly [TS]

  probably you know although all the [TS]

  wonderful stuff government does now the [TS]

  name of freedom they there was an equal [TS]

  chance if they lost to set a bad [TS]

  precedent for the FBI which you peel it [TS]

  like if Apple successfully defended [TS]

  against this and court ruled in Apple's [TS]

  favor saying no you can't make apple do [TS]

  this then that hurts the FBI is a call [TS]

  as for themselves so if they were pretty [TS]

  sure they're going to lose the best [TS]

  thing to do is say yeah nevermind will [TS]

  fight this again later and that's [TS]

  basically what they've done [TS]

  I don't know if there if there are [TS]

  handicapping of their chances of losing [TS]

  change that much representing apples [TS]

  argument is it so hard to tell when [TS]

  there's the possibility that one of the [TS]

  the parties to this lawsuit is [TS]

  incredibly incompetent and doesn't know [TS]

  anything about the tech stuff because if [TS]

  you have you believe that being like [TS]

  well maybe maybe FBI really didn't think [TS]

  they had a strong case but then when the [TS]

  fax came to light an apple got to [TS]

  respond like oh maybe we don't have a [TS]

  strong case but then you would take it [TS]

  seriously when they not know all these [TS]

  things and so it's so hard to tell i got [TS]

  it [TS]

  are they super devious and just like [TS]

  bluffing or do they really not know that [TS]

  it seemed like didn't have a good case [TS]

  and the other possibility of more [TS]

  cynical one is they just decided you [TS]

  know what if it's a lot easier if we [TS]

  just get laws passed to make it and make [TS]

  that the force Apple to do what we want [TS]

  so we will retreat and you know go [TS]

  through government channels to try to [TS]

  you know influence the Congress to pass [TS]

  the terrible laws that we wanted to pass [TS]

  and will secretly pass in the night when [TS]

  no one's watching because we have enough [TS]

  people who vote for them because they [TS]

  have lobbyists from yeah whatever like [TS]

  that the typical way the government [TS]

  passes laws that don't have popular [TS]

  support right right in the name of [TS]

  fighting this war that somehow never [TS]

  ends and is able to find right exactly [TS]

  is a terrorism blah blah you know people [TS]

  being mean blah blah encryption is going [TS]

  to kill your children whatever like [TS]

  anyway so that's another possibility [TS]

  that they decided if this is too much [TS]

  hassle even if we're going to win it so [TS]

  much better we can just get terrible [TS]

  laws passed and that has worked really [TS]

  well for lots of terrible laws that [TS]

  involve like warrantless wiretapping in [TS]

  the Patriot Act and all the other things [TS]

  they've done is like that that's proven [TS]

  strategy this whole battling a company [TS]

  in court especially company has a lot of [TS]

  money for lawyers that seems like a lot [TS]

  of work so who knows who knows what's [TS]

  going on but it's either way Apple was [TS]

  all sort of grim and determined and [TS]

  committed and that determination has [TS]

  fizzled because now they have nothing to [TS]

  be determined about and I can just going [TS]

  back to suspecting that the NSA is [TS]

  putting secret chips into all their [TS]

  servers delightful so there was that [TS]

  speech about privacy the aftermath [TS]

  thereof and then we got to talk about [TS]

  the environment and i was very pleased [TS]

  to see that [TS]

  the first not Tim person on stage was a [TS]

  woman Lisa Jackson a woman of color no [TS]

  less which is excellent and she was up [TS]

  there for quite a while and this is the [TS]

  first time i can recall seeing her on [TS]

  stage is that fair to say or am I [TS]

  forgetting one she might have been up [TS]

  there before I think for talking about [TS]

  environment but yet like the this is [TS]

  something that people are watching now [TS]

  Apple watchers are watching now because [TS]

  Apple itself has tried to do better [TS]

  about diversity and is giving these [TS]

  diversity reports to say how are we [TS]

  doing how far do we have to go [TS]

  Apple itself has given itself a bad [TS]

  grade on diversity and continues to give [TS]

  itself a bad grade university because it [TS]

  deserves a bad grade and diversity like [TS]

  but yeah but now when we when we watch [TS]

  these keynotes especially as compared to [TS]

  some other companies for example Google [TS]

  has historically been much better in [TS]

  terms of who was on stage talking right [TS]

  and it's not just use on stage talking [TS]

  like you can just you know we'll just [TS]

  pick someone up there and try to put a [TS]

  diverse days on things whose stage [TS]

  talking always necessarily flex who's in [TS]

  charge of things and that is the type of [TS]

  problem where you can't fix it overnight [TS]

  unless you fire everybody and start over [TS]

  and that's usually people don't like to [TS]

  do that you like that were cleaning [TS]

  house the whole top five layers of the [TS]

  org chart everybody's fired and we're [TS]

  starting over [TS]

  so it's going to take a long time to be [TS]

  interesting [TS]

  yeah it's going to take Apple when Steve [TS]

  Jobs kinda deputy just replace all the [TS]

  white dude why do it's okay come on time [TS]

  for Apple to undo the decades and [TS]

  decades of promoting white do it's [TS]

  essentially right so you can't you know [TS]

  it you can't just the you can't fix it [TS]

  overnight which isn't an excuse but it's [TS]

  just showing how how difficult it is to [TS]

  make this change in how deep this this [TS]

  stuff goes right and so trying to at the [TS]

  very least do a little bit better on [TS]

  each successive keynote is I think [TS]

  important but every time they do it [TS]

  almost highlights how far they have to [TS]

  go you know I mean like like this is [TS]

  that this is literally the best you can [TS]

  do and you've gotta dig all the way down [TS]

  to like your vice president of the [TS]

  environment to come up with a female [TS]

  speaker no one who's in charge of like [TS]

  iOS or the mac or apple TV or anything [TS]

  like that is any more diverse than just [TS]

  a million other white guys so it's [TS]

  difficult to know how like I mean [TS]

  I know how i feel about this but like [TS]

  what what kind of feedback would you [TS]

  give doubt because it's clear that [TS]

  they're trying to do something but it's [TS]

  also clear that they're like that it's [TS]

  almost an impenetrable wall and you [TS]

  wouldn't tell them you need to fire [TS]

  everybody and start over [TS]

  you would hope that they're working [TS]

  internally to try to hire and promote [TS]

  more equitably then they have been but [TS]

  for for you to see results of that it's [TS]

  gonna take years and years and years [TS]

  simply because I just can't fire [TS]

  everybody is it doesn't you know it and [TS]

  it doesn't necessarily have to start at [TS]

  the bottom you can hire women into the [TS]

  top like they did for their head of [TS]

  retail and stuff too but its head just [TS]

  like it's a long road I mean to the [TS]

  credit I mean we'll talk about the [TS]

  environment a second but it seems like [TS]

  Apple at least knows that they have a [TS]

  problem and is trying to do something [TS]

  about it but it's difficult to tell [TS]

  whether Apple is being ineffectual that [TS]

  in their efforts or they're being as [TS]

  effective as they possibly can is just [TS]

  going to take for freaking ever [TS]

  alright so let's talk about the [TS]

  environment a little bit [TS]

  Apple cares and they had said a couple [TS]

  years ago I don't recall one that was [TS]

  that they wanted to be a hundred percent [TS]

  based on renewable energy and they [TS]

  aren't there yet but they're 93% [TS]

  worldwide and apparently a hundred [TS]

  percent renewable in 23 countries [TS]

  including the states from not mistaken [TS]

  their environment this aspect of their [TS]

  environment the energy aspects [TS]

  environment i think is one of the best [TS]

  things apple is doing simply because [TS]

  they are so well positioned to do what [TS]

  they're doing I saw it so it's it's a [TS]

  win-win for apple so obviously they get [TS]

  the pr advantage of saying look how [TS]

  environmentally green we are and you [TS]

  know we're setting an example for [TS]

  everybody else in ball blob but it also [TS]

  costs them less money not in the short [TS]

  term but in the long run and why does [TS]

  not why does every company on to us why [TS]

  doesn't every single company in the [TS]

  entire United States to use all [TS]

  renewable energy and also because that [TS]

  it cost tons of money up front they [TS]

  build solar panels they buy you know [TS]

  they build wind farms they invest money [TS]

  in it like they're paying the Polo solar [TS]

  panels on top of the buildings in [TS]

  however that was singapore whatever and [TS]

  they're building a huge solar arrays [TS]

  outside of you know there's a huge [TS]

  capital investment who can afford to [TS]

  make these gigantic capital investment [TS]

  so you can make it back slowly over the [TS]

  next 20 years [TS]

  Apple that's it because they got tons of [TS]

  money like that's not their problem they [TS]

  have the capital so at this is exactly [TS]

  what Apple should be doing [TS]

  hey we have a huge amount of money cash [TS]

  flow is not our problem where we are [TS]

  committed to having these data centers [TS]

  with these stores or whatever for a long [TS]

  long time [TS]

  let's take all the money that we have [TS]

  put up front to build know there's not [TS]

  renewable energy were building up there [TS]

  is will try to subsidize it or buy it or [TS]

  you know paper whatever it is that you [TS]

  know the other companies can't do [TS]

  because like I'm that's great but I [TS]

  don't have no 2 billion dollars to [TS]

  probably solar panels up right let's [TS]

  invest that money and then let's slowly [TS]

  make it back over years and years of [TS]

  saying all now our data centers powered [TS]

  half by the Sun and half bodies other [TS]

  renewable things are very they will make [TS]

  it back eventually [TS]

  and even if they don't it's such a drop [TS]

  in the bucket compared to their other [TS]

  expenses and other things they spend [TS]

  money on is just it's just a smart thing [TS]

  to do so like a specialist on putting [TS]

  solar panels on the roof of skyscrapers [TS]

  and stuff like seriously you're gonna [TS]

  try to power your retail stores up with [TS]

  renewable energy as far as applicants [TS]

  like sure what the hell not i mean it's [TS]

  it's just it's just a smart investment [TS]

  and if you are a company that's like his [TS]

  short-term thinking or doesn't have as [TS]

  much cash as apple or something like [TS]

  pinching pennies like if you're like the [TS]

  walmart so the world or whatever [TS]

  wherever you know razor-thin margins and [TS]

  pressuring your suppliers and not giving [TS]

  your employees health care and doing [TS]

  everything you possibly can to save [TS]

  every penny [TS]

  it's not as likely to occur to you that [TS]

  hey we should put solar panels and every [TS]

  single walmart and make them you know it [TS]

  carbon neutral or putting energy back on [TS]

  the grid or whatever it is that you want [TS]

  to be doing because that just seems like [TS]

  a lot of capital investment for like a [TS]

  silly PR win but I really think the [TS]

  people in charge and apple don't see it [TS]

  as a silly PR when they see it is like a [TS]

  strategic advantage as in we are [TS]

  self-sufficient another type of thing [TS]

  like oh we don't rely on in delaware [TS]

  cpus and we don't rely on stupid power [TS]

  companies for a powerful will do all [TS]

  that ourselves and they you know like so [TS]

  many other things that Tim Cook is Apple [TS]

  has been behind they really seem to [TS]

  believe in this is as having an [TS]

  environmental impact even know apples [TS]

  one small company and really it's a drop [TS]

  in the bucket of the most important [TS]

  thing they do is set an example so i [TS]

  don't know if it deserved as much time [TS]

  as they gave it in the keynote uh I feel [TS]

  like they just need to mention this keep [TS]

  mentioning this over and over again [TS]

  kinda like they do with like the you [TS]

  know lead-free PVC three check boxes [TS]

  they put every single product like we've [TS]

  seen that a million times now but [TS]

  eventually hopefully it goes it you know [TS]

  gets through everybody's head and when [TS]

  they don't see for someone else's [TS]

  progress is so I guess your product [TS]

  contains led you know so eventually i [TS]

  hope that Apple keeps showing these [TS]

  environmental things and when other [TS]

  companies have big presentations about [TS]

  new data centers infrastructures that [TS]

  the press can ask are you powering this [TS]

  renewable energy if not why not [TS]

  excellent our second sponsor this week [TS]

  is a glue go to a glue software.com / [TS]

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  blue for sponsoring our show [TS]

  alright so then research kit and care [TS]

  kit research kit was introduced i think [TS]

  they said about a year ago is that right [TS]

  and care kit is a new kind of extension [TS]

  of that I don't really have that much to [TS]

  say about this other than that i very [TS]

  much applauded and I think they're doing [TS]

  great work here [TS]

  yep that is another example of an [TS]

  initiative that other companies probably [TS]

  wouldn't do anything about because it's [TS]

  not going to be a big moneymaker the [TS]

  number of people who are medical [TS]

  researchers who are also their customers [TS]

  is smaller know if that's a big market [TS]

  but what you know it's not as big as [TS]

  like consumer market so why do they [TS]

  bother doing it [TS]

  another one of those things that Apple [TS]

  does because they think it's the right [TS]

  thing to do and they're in a position to [TS]

  use their technology to make this stuff [TS]

  better there was bragging about a [TS]

  research get these companies that used [TS]

  to collect the these programs used to [TS]

  collect data like within 24 hours became [TS]

  the biggest parkinson study just because [TS]

  it's you know they could distribute [TS]

  their apt all these people and gather [TS]

  data and care kit is the extension to [TS]

  say you're not part of a medical [TS]

  research program you're just a patient [TS]

  and caregiver is something you can use [TS]

  to communicate your status back to your [TS]

  doctor and they can send you updates to [TS]

  your like you know your plan of care [TS]

  after being released from the hospital [TS]

  after surgery or just keep tracking [TS]

  chronic conditions and stuff like that [TS]

  and stuff is all open source it's you [TS]

  know it's an admirable effort they've [TS]

  got a lot of time in this thing care kit [TS]

  is a natural extension of research kit [TS]

  and this is exactly the type of thing [TS]

  that we would help a company like Apple [TS]

  would do so thumbs up [TS]

  yep i would also refer everybody to the [TS]

  this week's episode of connected over [TS]

  really FM episode number 83 they could [TS]

  they have a lot more knowledge about the [TS]

  the healthcare system minutes needs and [TS]

  and they had a great discussion about [TS]

  this this week plus its greatest [TS]

  otherwise so i recommend you check out [TS]

  connected in every 3-4 a more extended [TS]

  discussion on on this research [TS]

  initiative for health and stuff [TS]

  awesome moving on we have the brand new [TS]

  Apple watch [TS]

  it's lighter it's thinner it's faster [TS]

  and whenever nobody to get new band so [TS]

  I'm so sad for the Apple watch [TS]

  I'm like I am but I'm not I didn't [TS]

  actually expect and you watch this time [TS]

  and I'm not really disappointed that we [TS]

  didn't well why not though because the [TS]

  the watch came out a year ago and it was [TS]

  unveiled like 18 months ago [TS]

  so why didn't you expect to get a new [TS]

  one because usually after a year of a [TS]

  new product Apple ships a much-improved [TS]

  second version because in the Town Hall [TS]

  that's why [TS]

  well okay but like you is there a great [TS]

  reason why we don't have new watch [TS]

  hardware because here's here's what i [TS]

  see about the watch the problem with the [TS]

  watch is a combination of incredibly [TS]

  slow first gen hardware and fairly young [TS]

  and limited and and kind of confusing [TS]

  software and they have made some [TS]

  software advances since since the [TS]

  release but most of them have not been [TS]

  very significant in terms of like what [TS]

  the user actually experiences with the [TS]

  watch on a regular basis like for the [TS]

  most part it's like same stuff running [TS]

  at the same speed roughly you know just [TS]

  a few minor improvements here and there [TS]

  but not not a whole lot there's still [TS]

  tons of limits [TS]

  they're still not a lot of customization [TS]

  of the watch faces stuff like that it's [TS]

  like like as our friend Steve [TS]

  transported out there are more colors of [TS]

  the sport band then there are watch [TS]

  faces that you can configure in software [TS]

  but you can it like it seems like what [TS]

  the watch desperately needs is faster [TS]

  Hardware number one and then a lot more [TS]

  work on the software number two what we [TS]

  have now a year later is really neither [TS]

  of those things at least from what we [TS]

  can see [TS]

  instead we have the same hardware now a [TS]

  year later that will presumably be here [TS]

  for at least another six months made [TS]

  this fall will get new watches i don't [TS]

  know maybe next spring who knows but we [TS]

  have now pretty old pretty creaky [TS]

  hardware and we have tons of variation [TS]

  that we can get in the case material in [TS]

  the bands that we attach to it in the [TS]

  colors of those bands we have so much [TS]

  variation or all those things [TS]

  but the actual watch experience is [TS]

  barely changed in the last year and [TS]

  needs a lot of help so I I kind of feel [TS]

  like and I had this kind of this kind of [TS]

  more this kind of larger concern with [TS]

  apple that they are fighting a lot of [TS]

  battles on a lot of fronts and we've [TS]

  talked in the past about how are you I'm [TS]

  concerned about them being stretched too [TS]

  thin but i think i think we're kind of [TS]

  seeing what that means here you know we [TS]

  see as as i mentioned howard go like the [TS]

  max get like generations skipped of [TS]

  hardware just kind of ignored you know [TS]

  some models like the mini just get kind [TS]

  of neglected for years it seems like the [TS]

  watch is possibly like a low priority [TS]

  for them because now we have you know [TS]

  your number two of it and no new [TS]

  hardware yet and minimal change the [TS]

  software again we'll see what happens to [TS]

  be see you know maybe maybe they will [TS]

  unveil a you know a significant to the [TS]

  software I i hope they would that would [TS]

  be the place to do it at the time but I [TS]

  just feel like I feel like the watch has [TS]

  not got enough attention has not [TS]

  improved enough for being in the point [TS]

  in its life cycle where it is we didn't [TS]

  blink an eye when Apple let the ipad air [TS]

  to continue to be the flagship ipad for [TS]

  more than a year right [TS]

  we didn't we didn't like a night that [TS]

  because that's okay well this is like [TS]

  the ipad it was like the ipads 50-year [TS]

  that was a great model nobody really had [TS]

  any complaints about it so great but the [TS]

  watch has reached that point yet or [TS]

  shouldn't have reached that point yet [TS]

  like the watches this is a brand-new [TS]

  product its first year and it seems like [TS]

  it's already getting on a slow cycle and [TS]

  I'm worried about it because it seems [TS]

  like if Apple was really putting their [TS]

  weight behind this product it seems like [TS]

  we should have seen more by now it [TS]

  almost it almost feels to me like Apple [TS]

  kinda lacks hustle the way they used to [TS]

  have like they used to like really put [TS]

  their weight behind new things and [TS]

  really try to make them work i mean not [TS]

  everything they were saying but you know [TS]

  like most most things like a major new [TS]

  product they would really put the way [TS]

  behind i really back them up for awhile [TS]

  and and and drive them forward it just [TS]

  seems you know we'll see what happens [TS]

  with the TV going into this fall like [TS]

  will enable the TV update our number on [TS]

  a regular basis really neglected we'll [TS]

  see what happens with the [TS]

  pad you know as for you know for a while [TS]

  they have had was neglected pretty badly [TS]

  and you know the software wise at least [TS]

  and you know it got a lot of attention [TS]

  recently which will get to but we'll see [TS]

  how that plays out you know over the [TS]

  next couple years I i hope they keep the [TS]

  tension level up for ipad users but I [TS]

  don't know they will I feel like they [TS]

  are fighting on so many fronts that [TS]

  they're happy they're obviously having [TS]

  trouble staying competitive in certain [TS]

  areas like I i recently got on amazon [TS]

  echo the echo is really good and it kind [TS]

  of highlights what Siri should be and [TS]

  maybe an area of hardware apple should [TS]

  consider being in that they're just not [TS]

  in and that app and see Reed is not this [TS]

  advanced or is not this well integrated [TS]

  with other products and doesn't have any [TS]

  kind of developer story yet and so like [TS]

  you look at you look at a lot of Apple [TS]

  projects now it just seems like they [TS]

  lack that hustle that apple stuff used [TS]

  to have and I think a big part of that I [TS]

  just they're doing so much infighting so [TS]

  many battles now and i don't think the [TS]

  company's resources have grown to to [TS]

  match that I don't know I don't know [TS]

  what do you think also a few things here [TS]

  first [TS]

  I don't know why I didn't expect a watch [TS]

  update but it just the watch never felt [TS]

  to me that it was going to be a an [TS]

  annual update sort of thing and if maybe [TS]

  that's because I by or i used to buy [TS]

  wristwatches once every like five or six [TS]

  years and I think that we're running a [TS]

  little bit into this with the iPad as [TS]

  well because the ipad isn't really an [TS]

  annual update kind of device either in [TS]

  terms of consumers but I didn't really [TS]

  think we were going to get an update [TS]

  quite yet and obviously I'm not sure [TS]

  when we will I I couldn't even wait [TS]

  you're guess but i also don't think that [TS]

  I like my watch a lot although i like it [TS]

  for a lot less than i thought it was [TS]

  then i thought i would i thought i would [TS]

  like to use all sorts of third-party [TS]

  apps and i thought i would like to use [TS]

  it almost not as a replacement for my [TS]

  phone but I would turn to my watch more [TS]

  often than i would turn to my phone and [TS]

  i found that [TS]

  for me my watch is a great notifications [TS]

  like triage device it's great for the [TS]

  weather it's great for my schedule and [TS]

  it's great for health and that's about [TS]

  it [TS]

  I don't use it for pretty much any third [TS]

  party apps outside of things that I [TS]

  stick on my watch faces complications [TS]

  which basically is carrot weather and [TS]

  fantastical we didn't talk about this [TS]

  link last time but apples practice over [TS]

  the last several years with most of its [TS]

  products is they want to keep making a [TS]

  physical design for at least two years [TS]

  and they usually do that by keeping the [TS]

  the old models around right for the [TS]

  phones or with the 5se even longer than [TS]

  two years so even if Apple revises the [TS]

  watch [TS]

  wouldn't you think they would want to [TS]

  keep making ditch this size and shape [TS]

  watch for two years and so the two years [TS]

  isn't up and so it's not so much that I [TS]

  didn't think this watchman still be [TS]

  around [TS]

  it's just that there's no there's no [TS]

  replacement for and and that's that's [TS]

  the thing i'm thinking about seeing all [TS]

  these new bands and everything is it [TS]

  like if and when a new watch comes out [TS]

  first of all what can they even do well [TS]

  they can put a slightly lower power cpu [TS]

  that's slightly faster with you know new [TS]

  process technology or whatever and that [TS]

  will presently let them get more battery [TS]

  life and maybe smaller battery and make [TS]

  it thinner and try to fix all the things [TS]

  that we think they should fix [TS]

  hardware-wise just the incremental get a [TS]

  little bit better but then when they [TS]

  keep selling di don't know the apple [TS]

  watch one right alongside it for say a [TS]

  reduced price not just the sport model [TS]

  but all them reduced price just because [TS]

  they have all the tools to build these [TS]

  watches and they would just say well we [TS]

  feel like we want to make every size and [TS]

  shape for at least two years to recoup [TS]

  the costs on the the tooling and the [TS]

  process if that's the case i don't mean [TS]

  I'm kind of in the same boat as Casey [TS]

  like I'm why didn't I expect the other [TS]

  than the town hall thing why didn't I [TS]

  expected watches just doesn't seem like [TS]

  I don't know like I even if they had a [TS]

  new one I wasn't confident that the new [TS]

  one would advance to such a degree like [TS]

  that basically apples treatment of this [TS]

  this product has so clearly put it as a [TS]

  fashion accessory and not a tech [TS]

  accessory and fashion accessories like [TS]

  they have been changing it the fashion [TS]

  parts of it [TS]

  colors you know that you can get a rose [TS]

  gold one you can get a loan old one you [TS]

  get a million different bands like they [TS]

  have been doing that for a fashion focus [TS]

  product that is possible kind of you [TS]

  know what i mean and Marco you're [TS]

  thinking of it as if it's a tiny [TS]

  computer and they have to advance the [TS]

  computing in size because the problems [TS]

  you see what the product have to do with [TS]

  like software that the sort of [TS]

  functionality of the software and the [TS]

  focus of the product in the speed of the [TS]

  hardware but as a fashion accessory [TS]

  it's got more updates than any product [TS]

  after his oversold and so I don't know I [TS]

  I I feel mostly ok with waiting two [TS]

  years for a hardware update on this [TS]

  product if in the meantime every six [TS]

  months they give new bands in new colors [TS]

  and everything because that's that seems [TS]

  like a cadence and the treatment of this [TS]

  product that is in keeping with the the [TS]

  supposed theme of the product and i [TS]

  agree with you that they they do have [TS]

  problems that need to address on the [TS]

  software side and better hardware is [TS]

  always better but uh I'm not too broken [TS]

  up about it [TS]

  well I i think most of my i agree with [TS]

  most of what you just said you know I am [TS]

  very happy they're keeping the fashion [TS]

  angle up and they are doing a really [TS]

  impressive job crankin out tons of new [TS]

  bands and I'm very happy to see all [TS]

  these new bands because if i go back to [TS]

  my Apple watch on a regular basis you [TS]

  better rock something like the red [TS]

  leather band or something crazy like I'm [TS]

  going to love having these new options [TS]

  come out all the time [TS]

  that's great i I'm glad they're doing [TS]

  that but that stuff is relatively easy [TS]

  you know relative to everything else to [TS]

  watch needs to be better [TS]

  they're doing the easy stuff and the [TS]

  stuff that gets them a lot of profit [TS]

  what what the watch needs to be good is [TS]

  both it needs both the fashion angle to [TS]

  keep being up you know and honestly you [TS]

  know i'm not entirely sure that's [TS]

  incredibly well guided of them because [TS]

  the apple watch itself the what the [TS]

  watch part of it if you really want to [TS]

  keep up with fashion that part needs to [TS]

  change in a regular basis to well they [TS]

  could change that they have no colors [TS]

  and everything on the exchange a little [TS]

  bit but that's a minor change for [TS]

  fashion [TS]

  ultimately i don't think a SmartWatch [TS]

  will be a fashion object for that reason [TS]

  that they kind of can't change that the [TS]

  body of it in in dramatic ways [TS]

  frequently you know because because of [TS]

  all the software environment has to run [TS]

  and everything so [TS]

  I wouldn't expect this to be a fashion [TS]

  item really ever if it ever was but but [TS]

  if it if it is now you know I wouldn't [TS]

  that the last forever and treating it [TS]

  only as fashion i think is a mistake [TS]

  because that's how fashion works you [TS]

  know the fashion does not support the [TS]

  same rectangle with different bands [TS]

  indefinitely so it put in that fashion [TS]

  angle aside for a second what the watch [TS]

  needs is to be really good even if those [TS]

  basic functions so I'm not saying it [TS]

  needs a faster cpu like play games on [TS]

  her or you know to order run more [TS]

  advanced apps [TS]

  I'm saying it needs faster cpu and [TS]

  better software even just the basics and [TS]

  you know even simple things like the [TS]

  bluetooth communication to the phone is [TS]

  still unreliable and I don't know [TS]

  whether that's the fault of Bluetooth [TS]

  big you know the big scary ghost [TS]

  bluetooth or what but you know I have a [TS]

  lot of little things that worked great [TS]

  so probably not just that probably other [TS]

  reasons also there's so much the watch [TS]

  could do either they can't do today or [TS]

  that it does poorly today that is all [TS]

  dependent on the harbor being very slow [TS]

  and the software being very limited to [TS]

  conserve power so if they would do [TS]

  something like increase the cpu [TS]

  performance by twenty-five percent which [TS]

  we know based on their mobile chips from [TS]

  their phones the person those those are [TS]

  made that is not a reasonable or [TS]

  realistic at all you know in all [TS]

  likelihood because again this this [TS]

  Hardware shown to us in nearly finished [TS]

  18 months ago so they can probably [TS]

  release a new one that's pretty good now [TS]

  if they wanted to they put the resources [TS]

  behind it and so a 20-percent [TS]

  twenty-five percent gain and cpu [TS]

  performance would help tremendously and [TS]

  suppose they could reduce power draw by [TS]

  twenty-five percent well then maybe they [TS]

  could increase the frequency the [TS]

  complications update by which can enable [TS]

  stuff to work better and can enable new [TS]

  kinds of apps so I'm not saying they [TS]

  have to make massive advances in like [TS]

  making this watch able to replace your [TS]

  phone or run really complicated after [TS]

  anything i'm talking about improving the [TS]

  basics by enough that you can that you [TS]

  can really really dramatically improve [TS]

  the core functionality like if you just [TS]

  improve the speed of the hardware and [TS]

  the power efficiency [TS]

  I you know not even like you know you [TS]

  don't even have to like quadruple them [TS]

  just like you know improve them by a [TS]

  double-digit percentage and that can [TS]

  translate to real real game I i would [TS]

  not say that you can look at this object [TS]

  and say oh you know what this is good [TS]

  enough for two years we don't need to [TS]

  update it no it's not good enough yet [TS]

  and maybe in a few years we'll get there [TS]

  but we're not there yet and there's it [TS]

  really needs a lot of help to be a [TS]

  really good object [TS]

  besides just having cool bands anyway [TS]

  and you're watching six months with [TS]

  facetime camera right in something like [TS]

  that of god I hope not [TS]

  I i we need to move on but I don't know [TS]

  if it's really fair to just say that oh [TS]

  this design can't work for two years I [TS]

  mean how long has rolex looked about the [TS]

  same to someone like me doesn't really [TS]

  tell the my new differences between them [TS]

  all panelized I've ever seen look the [TS]

  same to me every 911 is the same days [TS]

  since the beginning of time the 911 are [TS]

  not the same [TS]

  they're the same yeah at Apple's not [TS]

  rolex panerai and Portia and also [TS]

  there's a lot of Rolexes and pan arise [TS]

  and they have gone in and out of fashion [TS]

  overtime [TS]

  yeah I mean I'm not saying that this [TS]

  should be the forever look but i think [TS]

  to say that it with that it it will [TS]

  absolutely timeout so to speak in the [TS]

  next two years [TS]

  I don't know if that's really ferryman [TS]

  end up that you're right but I don't [TS]

  know if it's if we can really see that [TS]

  now and then having these bands changing [TS]

  constantly is a good thing like you said [TS]

  and I wanted to also quickly say that [TS]

  I've been very impressed with the web [TS]

  presence for the watch since the [TS]

  beginning the way they did the bands [TS]

  like the kind of animations of them [TS]

  clasping and unclasping or whatever you [TS]

  call it and i really like this new [TS]

  gallery that they have where you can [TS]

  select what case you would like to look [TS]

  at the bike kind of scrolling left and [TS]

  right and then you can scroll left and [TS]

  right to figure out what bands you like [TS]

  and then they have all three phases as [TS]

  well but i really do like this new web [TS]

  presence i wish they have prices on here [TS]

  but I think it's the new galleries [TS]

  really well done there's something to be [TS]

  said for that yet no I mean up and say I [TS]

  think they are nailing it on the band's [TS]

  the bands are awesome and they continue [TS]

  to be awesome and they always have been [TS]

  awesome from day one like apples bands [TS]

  are awesome but the rest of the watch [TS]

  also needs a lot of help and it's so far [TS]

  we've seen almost none could this be a [TS]

  band seller for other [TS]

  just wow it did get a price cut so [TS]

  there's that [TS]

  what did they talk about next TV OS got [TS]

  an update i don't really have a lot to [TS]

  say about that don't you guys have [TS]

  anything that we get the dialects it'll [TS]

  be quick so they put up the the future [TS]

  of TV is apps and keep saying that maybe [TS]

  will be true it would be nice if they [TS]

  got a subscription plan nose was [TS]

  different streaming plan this time 5,000 [TS]

  TV apps they have I wonder how many of [TS]

  those are games it's fine you can do [TS]

  folders which seems weird but I suppose [TS]

  you know it's a I wish I kind of wish [TS]

  there was a nice way to arrange icons on [TS]

  the screen that I want to use that silly [TS]

  remote Syria expanded to do all the [TS]

  things that we thought it should be done [TS]

  in the beginning as in let you dictate [TS]

  all those weird like you can dictate [TS]

  your passwords but I don't dictate my [TS]

  passwords in it in the word and in the [TS]

  same room with like that my kids are in [TS]

  because they're just like memorize it [TS]

  and buy things or something you know but [TS]

  anyway that's good and expanded Syria to [TS]

  search more applications so this is our [TS]

  all you know it's nice to see that the [TS]

  apple TV at least on the software front [TS]

  is getting steady updates there's still [TS]

  a team working on it that is not just [TS]

  sitting there and languishing iCloud [TS]

  photo library again we all thought that [TS]

  should have been there in the beginning [TS]

  and never said that it wasn't and now it [TS]

  is i have to say having tried it the [TS]

  performance is not great i enabled it i [TS]

  logged in with an apple ID and then i [TS]

  went to my favorites album and looked up [TS]

  a bunch of blank thumbnails for a really [TS]

  long time i tried to scroll around as [TS]

  the thumbnail started to appeared as and [TS]

  I saw a cute picture that i wanted to [TS]

  show every time I scrolled around to it [TS]

  with my remote and press the button when [TS]

  that picture was totally highlighted it [TS]

  was like the one that was big and coming [TS]

  out at you it would open a different [TS]

  picture is driving me nuts so their [TS]

  collections you as we is weird and buggy [TS]

  and to this day when i go to iCloud [TS]

  photos and go into my favorite [TS]

  collection it's just a bunch of blank [TS]

  thumbnails with a couple random ones [TS]

  filled in so like how long do I have to [TS]

  wait for it to appear [TS]

  it's not looking great and I'm glad it's [TS]

  getting updates yeah and I really have [TS]

  come to love my new apple TV now [TS]

  admittedly i use basically plex netflix [TS]

  and music on it like the the Apple music [TS]

  app i would kill first Native spotify [TS]

  app but I mean I even for those very few [TS]

  limited uses it's actually kind of same [TS]

  story I had with my watch earlier for [TS]

  those limited you [TS]

  says I really really love it and and i'm [TS]

  happy with the way it is today so I mean [TS]

  improvements are good of those 5,000 [TS]

  apps I feel like I've used about 10 of [TS]

  them to try to stream video like I mean [TS]

  I guess it's good that i have options i [TS]

  just go through all of them and find out [TS]

  in what ways they fail to fulfill my you [TS]

  know silly lossless playback of blu-ray [TS]

  things but there is such variety in [TS]

  terms like what i was using fused es [TS]

  video that some other video one plex [TS]

  itself like all these different apps to [TS]

  try to see how will you be able to place [TS]

  will you play it back when you try to [TS]

  transfer to what audio leave they'll be [TS]

  all this one only exposes stereo this [TS]

  one exposed the ac3 be converted to PCM [TS]

  this most and III directly to my thing [TS]

  and of course none of them do 24 frames [TS]

  per second kids anyway and I do is the [TS]

  one going through the wraps the apps [TS]

  that are there but it said when I still [TS]

  can't find wanted to fill my needs [TS]

  i'm so happy i don't care about video as [TS]

  much as you do it's okay in the end [TS]

  hey man stereo forever [TS]

  alright our final spots are files ponder [TS]

  this week is Squarespace start building [TS]

  your website today at squarespace.com [TS]

  enter offer code ATP at checkout to get [TS]

  ten percent off [TS]

  Squarespace lets you build websites that [TS]

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  to go to any other hosted services are [TS]

  integrated whole bunch of garbage into [TS]

  your site it's just straightforward they [TS]

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  and the interface that you get is [TS]

  incredibly easy to use and what you make [TS]

  here is a professionally designed site [TS]

  regardless of your skill level whether [TS]

  you're an advanced web developer or [TS]

  whether you are not a coder at all [TS]

  there's no coding required with [TS]

  squarespace these tools are intuitive [TS]

  easy-to-use everything is what you see [TS]

  is what you get all these visual [TS]

  previous everywhere it's your little [TS]

  just editing the page as you see it it's [TS]

  a really advanced system and could not [TS]

  be easier for both novices and advanced [TS]

  users and the best thing if you are an [TS]

  advanced user if you're a web developer [TS]

  the best thing to me with squarespace is [TS]

  that you don't have to do it like that's [TS]

  the biggest argument for me to use [TS]

  Squarespace is I hate making websites [TS]

  and I don't have the time to maintain [TS]

  websites [TS]

  so if i outsourced to squarespace i get [TS]

  a really advanced platform that is [TS]

  totally out of my hands it like I you [TS]

  put your stuff in there and then you're [TS]

  just done and making for somebody else [TS]

  that's even better because then you [TS]

  don't have to support it Squarespace [TS]

  supports it I love it I used for that I [TS]

  use it for my own stuff and it's great [TS]

  because the last thing i want to do is [TS]

  really spend time making a website these [TS]

  days and Squarespace let me make an [TS]

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  check it out right now squarespace.com [TS]

  when you sign up make sure to use the [TS]

  offer code ATP to get ten percent off [TS]

  your first purchase thanks a lot of [TS]

  Squarespace so Apple did something mean [TS]

  during this event they came out with a [TS]

  new 4-inch phone and that's mean because [TS]

  it was off as I think we did as I think [TS]

  we discussed last time I really do like [TS]

  my success and I really have come to [TS]

  like all the the screen real estate that [TS]

  it has but every time I pick up my 5s [TS]

  that we use as a noisemaker for Declan I [TS]

  just think to myself oh this feels so [TS]

  much better in the hand and I wish my [TS]

  success was more like this and so now [TS]

  i'm torn like what would I do what would [TS]

  I do in if there's a new 4-inch phone in [TS]

  addition to the others when in this [TS]

  october or thereabouts-- we'll see when [TS]

  we get there but the new SC the iphone [TS]

  SE it's a new 4-inch phone with the guts [TS]

  of the success for the most part in what [TS]

  looks to be a damn near identical case [TS]

  to the 5s looks really good and I've [TS]

  another time to catch up on a lot of the [TS]

  reactions from this but I did see that a [TS]

  friend of the show John Gruber sounds [TS]

  like he might be switching not identical [TS]

  case as that's why Johnny I wasn't there [TS]

  because he was so in love with his [TS]

  machine [TS]

  sham firdous he said edges I think [TS]

  that's what he said anyway the ledge [TS]

  they shave off that the chamfered edge [TS]

  on the outside of the case used to be [TS]

  like polished it's pronounced bozell [TS]

  yeah it would be like I assume the [TS]

  manufacturing process was they would [TS]

  make the case analyzed the cyanide was [TS]

  most stainless steel or 10 [TS]

  yes aluminum right the 5s case I think [TS]

  so anyway it would have that sort of [TS]

  matte finish and then as a final step [TS]

  they would shave down the edge and that [TS]

  would be all shiny and pretty and I [TS]

  always thought that detail looks really [TS]

  good when it's closed up but when i see [TS]

  the phone in front of me it's too small [TS]

  to read as anything particularly [TS]

  impressive [TS]

  it would also nick up [TS]

  it would also nick up [TS]

  but you could notice mix on it more than [TS]

  other places and the new phone this team [TS]

  may seem like a subtle thing I go it's [TS]

  exactly the same case of the 5s but it [TS]

  isn't they they mentioned that the edge [TS]

  was different [TS]

  now it is just merely another shaped [TS]

  piece of aluminum that is completely [TS]

  anodized on all edges and all services [TS]

  exactly the same way which has got to be [TS]

  much easier to manufacture and probably [TS]

  more durable and it comes in all the [TS]

  usual colors we expect silver space grey [TS]

  rose gold and gold which is now like [TS]

  that set of four kind of pale looking [TS]

  pastel colors is now like the Apple [TS]

  color scheme for all their products [TS]

  simply you know fully expecting to have [TS]

  a Rolls go macbook pro but who knows if [TS]

  that will come to pass but anyway it [TS]

  looks does it look less fancy then the [TS]

  5s did maybe if you could see that shiny [TS]

  edge I mean maybe it is less fancy meal [TS]

  there and it's kind of more uniform and [TS]

  appearance um but yeah it that I think [TS]

  that little shiny edge is a great [TS]

  example of how this is like exactly like [TS]

  the 5s 6s internals except not quite and [TS]

  then not quite parts of it are the only [TS]

  few dings against it if you are really [TS]

  truly hoping for about one hundred [TS]

  percent of the power of the success in [TS]

  merely a smaller package you got really [TS]

  close to a closer than I thought then [TS]

  that we would because really this does [TS]

  have all the parts that count from the [TS]

  the success but it's not a hundred [TS]

  percent of the way there so when no one [TS]

  is going to confuse this as a flagship [TS]

  phone but for a lot of people i think [TS]

  the the SE shows that Apple learn the [TS]

  lessons of the 5c and that people [TS]

  probably do want 24 inch foam but they [TS]

  don't want to feel like they're getting [TS]

  the cheap or crappy phone because the [TS]

  number of people who will make that [TS]

  trade-off as much smaller like all but i [TS]

  really want a white phone and that i [TS]

  don't have to get a case within the 5c [TS]

  feel so good ball but it's slow its [TS]

  lower than the other one-- right and so [TS]

  this one takes away most of the excuses [TS]

  if I was a small screen phone person the [TS]

  one missing feature that I would be most [TS]

  upset about is the new touch ID sensor [TS]

  because i think really cool that it's [TS]

  faster and maybe secondarily missing 3d [TS]

  touch and I totally understand why those [TS]

  are missing and if they're going to skip [TS]

  on anything is exactly what I would have [TS]

  skipped on but overall I think everyone [TS]

  who seen the stone was pleasantly [TS]

  surprised about how how much that it hey [TS]

  you want a small screen phone this is a [TS]

  really really good small screen iphone [TS]

  like you you will not feel bad about [TS]

  getting this phone for the most part [TS]

  unless you're obsessed with like touch [TS]

  idea 3d touch as we were talking about [TS]

  this i pulled out my 5s and i started [TS]

  using it and I started trying to [TS]

  transcribe you're saying it's a note so [TS]

  I said typing on it and everything and [TS]

  I'm it's just so nice to hold it's so [TS]

  nice to hit the sleep button in the [TS]

  right spot [TS]

  it's it's so nice to reach everything on [TS]

  screen and I honestly I know a lot of [TS]

  people are saying that they're [TS]

  disappointed that the design really [TS]

  didn't change I think that's a valid [TS]

  criticism however i really like the [TS]

  design like I i like this design a lot [TS]

  more like this success design and the [TS]

  six design i just think this is a great [TS]

  phone and its honestly very tempting to [TS]

  attempt to go back I I don't think I [TS]

  will [TS]

  and because it is really hard to type on [TS]

  it but man I do love the way it feels [TS]

  and I love being able to reach [TS]

  everything so I totally get the appeal [TS]

  and this is a lower price phone to like [TS]

  I mean ignoring the fact that it's still [TS]

  16 gigs gag but this is that cheap it is [TS]

  that this is the new cheapest way to get [TS]

  an iphone right like to get the it in [TS]

  their current line of phones [TS]

  this is the cheapest one and what you [TS]

  get for that amount of money for the for [TS]

  the cheapest Matthew get is a phone [TS]

  that's essentially as fast as their [TS]

  flagship phone [TS]

  yeah which that's that's a hell of a [TS]

  deal like again ignoring the 16 gigs you [TS]

  know because you have the same like it's [TS]

  it's a good deal on an iphone you get an [TS]

  iphone with probably really good battery [TS]

  life it's really comfortable it's super [TS]

  fast it's got a really good camera comes [TS]

  in all the variety of colors and you get [TS]

  it for way cheaper than the success but [TS]

  the same speed is a success [TS]

  yeah it's a really impressive offering [TS]

  yeah it did it's such a good value for [TS]

  what you're getting I mean really I [TS]

  think they're going to sell a ton of [TS]

  these things and we might not hear about [TS]

  it very much because it they might be [TS]

  selling a lot more like you outside the [TS]

  US but I think it's a great product [TS]

  release you know if not a little bit you [TS]

  know half-butted in the desert [TS]

  department but I don't because I like [TS]

  this design i don't consider that a bad [TS]

  thing [TS]

  the 16 gig part is unfortunate but this [TS]

  kind of strategy tax like it's like they [TS]

  they stuck with a 16 gig so long for all [TS]

  their other stuff for the high-end [TS]

  especially what are you gonna do [TS]

  released this new way cheaper phone [TS]

  they'll be only one with these in [TS]

  storage and it's the cheapest one yet [TS]

  released this one at 32 gigs at four [TS]

  hundred dollars and then like the seven [TS]

  large success doesn't have 32 gigs like [TS]

  that like they can't they're not gonna [TS]

  do that [TS]

  so even if they wanted to finally fix [TS]

  the incredibly bad like you know [TS]

  customer sat dec they build up by the 16 [TS]

  gig phones they can't fix it with this [TS]

  they gotta wait till the 7th fault fix [TS]

  it then that's the other minor things [TS]

  like this one just go 16 was it 1664 and [TS]

  that's it [TS]

  I believe that's right there's no 128 [TS]

  right yes so that's another area where [TS]

  like it you know that the list all the [TS]

  areas where this falls down as you know [TS]

  no no let's touch ID sensor no 3d touch [TS]

  no hundred twenty eight gig model what [TS]

  else is it missing you know I bet it [TS]

  doesn't support reach ability [TS]

  yeah no camera no camera bump if you're [TS]

  looking for that sorry you'll have to [TS]

  get a different model yet and as a lot [TS]

  of people have noted because it will [TS]

  most likely work with all the same [TS]

  accessories as the 5s you can probably [TS]

  get not only a bunch of really nice [TS]

  cases and batteries and stuff that were [TS]

  made for forever ago but they don't cost [TS]

  anything anymore because like you know [TS]

  you look at try to buy accessories for [TS]

  today's iphone or ipad and there you [TS]

  know 50 bucks try to buy them for the [TS]

  one that's two years old and they're [TS]

  like a dollar on amazon like everything [TS]

  is cost nothing everyone trying to clear [TS]

  them out because these phones are no [TS]

  longer being sold in the US or no longer [TS]

  popular now here's a brand-new phone [TS]

  where you can get a ton of effectively [TS]

  free accessories for it [TS]

  so again added to the value aspect it's [TS]

  a great value [TS]

  I'm really impressed with this i think [TS]

  this was a great this is a great job I [TS]

  think like John said the places where [TS]

  they [TS]

  your skin if they did it the right spots [TS]

  spots you would expect [TS]

  I don't think i'm going to switch back [TS]

  because i like the screen real estate [TS]

  enough on the slightly larger phone that [TS]

  I think I'm gonna stick with it i also [TS]

  really do like 3d touch a lot i might be [TS]

  the only one but I really used that you [TS]

  use it quite a lot i use it quite a lot [TS]

  of weed pot I don't use the shortcuts [TS]

  very often from springboard but is 3d [TS]

  touch a ton in Tweetbot of nowhere else [TS]

  and in that sense I would miss 3d touch [TS]

  a lot this does the the SE does get live [TS]

  photos which are also important to me [TS]

  now so it's a tough call because God do [TS]

  I love this design i agree with you [TS]

  Marco but i think i would probably stick [TS]

  with the what is a 4.7 inch phone [TS]

  whatever these exercises [TS]

  I'll probably stick with that in the [TS]

  future but i would not begrudge anyone [TS]

  who decided that this was the phone for [TS]

  them kind of keep this feels so good [TS]

  the cheaper front-facing camera to the [TS]

  success 5-megapixel front-facing camera [TS]

  F 2.2 aperture and this one has a 1.2 [TS]

  megapixel left 2.4 aperture so yeah that [TS]

  is skipping all the other areas they [TS]

  skipped are all exactly the areas that i [TS]

  would have because again because you're [TS]

  gonna step on a camera skimp on the [TS]

  front one because nobody cares let's get [TS]

  on the back 100 psi be the expectation [TS]

  is that this will sell a lot better than [TS]

  the 5c did because it's just such a much [TS]

  a much better phone than the 5c that [TS]

  people won't be disappointed or [TS]

  embarrassed to buy your own it [TS]

  that is a fully a fully-fledged iphone [TS]

  that's what's a good reason they changed [TS]

  the name like I don't know they didn't [TS]

  say what the SE stood for i don't think [TS]

  they did say special edition pretty sure [TS]

  anyway the best joke explanation i heard [TS]

  is that it's a stands for sorry everyone [TS]

  for taking away the 4-inch phone and [TS]

  then for resurrecting with the 5c which [TS]

  was an awesome-looking product every way [TS]

  except for the stuff that was inside it [TS]

  you know slow and old and creaky and [TS]

  small I figure out the storage limits on [TS]

  the 5c where they're even worse [TS]

  well they didn't they didn't take away [TS]

  the 5s they took away the five [TS]

  yeah i know but like it's that was this [TS]

  is the equivalent of hey we're going to [TS]

  make it cheap bottom and phone for [TS]

  people and we'll make it fun and I think [TS]

  the 5c was a great product except that [TS]

  it was you know [TS]

  was not it was not as good didn't have [TS]

  the same innards they didn't have any [TS]

  small phone that had the same energy as [TS]

  the flagship phone like they're small [TS]

  phone had worse sinners than their [TS]

  flagship phone this that mean it's it's [TS]

  almost shocking like six months after [TS]

  the success comes out or whatever is a [TS]

  six-month something like that that there [TS]

  is a new small phone that is just as [TS]

  fast as the flagship phone and most of [TS]

  the ways that matter to people which is [TS]

  totally weird has not happened it's not [TS]

  like a two-year-old phone it's not like [TS]

  oh we just move the innards down we're [TS]

  still selling the old models so yeah I i [TS]

  like this trend and I think this is a [TS]

  good phone and i would totally recommend [TS]

  that if people want a small phone that [TS]

  they get this that wouldn't hesitate at [TS]

  all [TS]

  yeah the only thing is I i do think for [TS]

  people like us who who are happy with [TS]

  the six or at least have been happy [TS]

  until now with the six sighs yeah I [TS]

  think it's wise to at least wait until [TS]

  we see the seven before though I'm gonna [TS]

  jump back right now like it so i [TS]

  personally like you know i'm incredibly [TS]

  tempted by both sides of iphone i don't [TS]

  have been closed i'm incredibly tempted [TS]

  by this nice awesome small airfields 5s [TS]

  it just looks and feels amazing it's so [TS]

  easy to hold and use and i love the [TS]

  sleep button on top [TS]

  still I you know now 18 months into [TS]

  owning the 6 line of phones have my [TS]

  screenshots contain the volume overlay [TS]

  and the other half of them didn't happen [TS]

  because actually put the phone to sleep [TS]

  so that god I'm so I'm getting worse at [TS]

  the screenshot gesture I understand how [TS]

  this is possible but somehow getting [TS]

  worse and meet it look like i used to [TS]

  have much higher hit rate of being [TS]

  successfully able to take screenshots [TS]

  now I think most people are not on the [TS]

  cadence that you just like people don't [TS]

  know like oh the seven is coming they [TS]

  just wander into an apple store when [TS]

  their contract is up or whatever and [TS]

  they get whatever phone is for sale then [TS]

  and so I think it's fine I get it is [TS]

  weird from our perspective like if [TS]

  you're one of those people who's ever [TS]

  who lives and dies by the the cycle of [TS]

  apple releasing new phones and always [TS]

  get the latest one when it comes out [TS]

  like the six-month thing is putting me [TS]

  in a weird position because even if i [TS]

  want this phone would I buy it now [TS]

  because we're not just like Marcus that [TS]

  waiting to see what the seven is like [TS]

  and what's going to happen then but [TS]

  regular people to this going to the [TS]

  store and it's so much better for them [TS]

  to go in and to see this lineup of [TS]

  phones and there really is something for [TS]

  everybody [TS]

  now except for the people who want a [TS]

  really big battery really small phone [TS]

  but you know what [TS]

  yeah I feel bad there's got to be a lot [TS]

  of people like me so when Aaron errands [TS]

  on the s cycle she doesn't want to have [TS]

  a phone every year and when it was time [TS]

  for her to get a success i said to her [TS]

  basically look you can keep your old [TS]

  phone which is getting a little bit long [TS]

  in the tooth now or you can just [TS]

  understand that apple will never release [TS]

  new 4-inch phone and just get on board [TS]

  now so okay fine and so she got on board [TS]

  to success and I think by and large she [TS]

  likes it but then fast forward a few [TS]

  months and sure enough there's apples [TS]

  praying four inch phone in rose gold no [TS]

  less and I feel terrible for that so [TS]

  sorry and that might happen [TS]

  alright ipad pro 9.7 inch is that what [TS]

  it's called it's nothing like that i [TS]

  don't even know I'm gonna call it on [TS]

  their side the new iPad pro yeah not a [TS]

  lot of surprises here overall definitely [TS]

  some surprises but looks good [TS]

  I'm not a I'm not a big ipad kind of guy [TS]

  i like my many i love my many in fact [TS]

  but I a little bit tempting even for me [TS]

  to go big especially because from [TS]

  everything I've understood this thing is [TS]

  tiny [TS]

  you know it was there it's then it's [TS]

  very light they said under a pound right [TS]

  i mean it's gotta be super portable well [TS]

  it's it's exactly the same physical [TS]

  dimensions and weight as the heir to [TS]

  within like a point 01 someone that it's [TS]

  it is effectively identical with the air [TS]

  to in size and weight i was so excited [TS]

  about this this ipad during the [TS]

  announcement because if you watched the [TS]

  event everything they say about was like [TS]

  yes yes that yes like just everything [TS]

  you know because it's so we all talked [TS]

  about basically a shrunken down version [TS]

  of the ipad pro exactly as the name [TS]

  implies with all the features the ipad [TS]

  pro and on top of that it does some [TS]

  things better than the ipad which of [TS]

  course the things that happened in the [TS]

  keynote with all true tone display and [TS]

  the well that they talk about the USB 3 [TS]

  speed think we'll get to that in a [TS]

  second and it's small and thin and use [TS]

  the stylus cut smart connector it's got [TS]

  a keyboard cover that fits the thing you [TS]

  know [TS]

  the whole nine yards and it's only after [TS]

  the keynote that I find out all the [TS]

  things that kind of broke my heart I [TS]

  feel like there's still a lot this is [TS]

  ipad pro isn't as a my Fredo maybe we [TS]

  all know they're not big it's not that [TS]

  big of a deal [TS]

  the King particular one for me is I [TS]

  really wanted us to have four gigs of [TS]

  ram got pro in the name for crying out [TS]

  loud I know it probably doesn't need for [TS]

  gigs of ram maybe because the screen is [TS]

  smaller whatever but that's a pro like [TS]

  it does multitasking I would love it if [TS]

  it had four gigs around that is the one [TS]

  that really really broke my heart [TS]

  the other stuff only getting USB two [TS]

  speeds [TS]

  I know that's just for the camera [TS]

  adapter or if it's just you know for [TS]

  everything having to do with that [TS]

  lighting for I don't know the answer to [TS]

  that but definitely the the new camera [TS]

  adapter thing says the ipad pro the big [TS]

  ipad pro gets USB 3 speeds and a little [TS]

  bit USB two speeds not that i use the [TS]

  the camera connections that like I want [TS]

  I want if you get this device with this [TS]

  much storage maybe so you get the [TS]

  hundred twenty eight gig model i would [TS]

  like it to have USB 3 speeds through [TS]

  that because i like the weird technique [TS]

  that i am still doing encrypted back [TS]

  into my mac and it takes for freaking [TS]

  ever to copy everything that USB two [TS]

  speeds from like a 128 gig thing but [TS]

  yeah the the ram the ram compliment is [TS]

  the one that is the most disappointing [TS]

  and everything else is is minor after [TS]

  that but I guess you would expect that [TS]

  because like shouldn't the bigger one be [TS]

  more powerful or whatever I just had [TS]

  this vision in my mind that this would [TS]

  be exactly like the big ipad pro better [TS]

  in a couple of ways and worse than none [TS]

  and that is not exactly the case [TS]

  overall I think it's a solid release and [TS]

  i think i think it's going to really [TS]

  really help the ipad lineup in general [TS]

  as much as any release can you know it's [TS]

  again it's not going to save the ipad if [TS]

  the ipad sales were are going to need to [TS]

  stagnate this release is not going to [TS]

  meaningfully change that but for the [TS]

  people who are buying ipads this is an [TS]

  awesome ipad this is a great i think the [TS]

  only thing about this product that's [TS]

  weird is that it was released after [TS]

  words like if you imagine the process [TS]

  flips and if you imagine them either [TS]

  you're either 9.7 12.9 released at the [TS]

  same time or in the opposite order i [TS]

  think it makes a lot more sense right [TS]

  now there's a bunch of weird stuff [TS]

  around the way they did this you know [TS]

  weird with perception that way this kind [TS]

  of sucks about just bought a 12 inch and [TS]

  now i don't have the the weird color [TS]

  display or whatever and you can you [TS]

  excuse some of it with like well you [TS]

  know the camera is better on the small [TS]

  one because it's you're taking it around [TS]

  you really need a better camera on the [TS]

  big one he can excuse a lot of it [TS]

  the simple fact is staggering of these [TS]

  things and the difference between them [TS]

  are kind of odd but it's fine [TS]

  doesn't really matter it'll and we'll [TS]

  forget about it in a year so ultimately [TS]

  a very solid release i think very solid [TS]

  and I think if if anyone is a heavy ipad [TS]

  user this is definitely worth looking at [TS]

  and I'm really glad they're making this [TS]

  even though i probably won't use one but [TS]

  very solid release i think yeah I I [TS]

  largely agree with you I'm it's like i [TS]

  said earlier it's enough that it's [TS]

  tempting me to go back to the mid-range [TS]

  mid-sized ipad from my many I have a [TS]

  question for the two of you guys though [TS]

  what's the flagship ipad and I'm [TS]

  genuinely asking because my immediate [TS]

  answer if i were to ask myself that is [TS]

  the IP is the big ipad promo said the [TS]

  ipad pro is the bigger ipad pro but it [TS]

  doesn't have some really nice features [TS]

  like the truth on display and and so I [TS]

  wonder what is the flagship ipad these [TS]

  days and I think that's just because of [TS]

  the cadence that mark i mentioned the [TS]

  weird cadence that like they seem like [TS]

  they could have been released together [TS]

  but wouldn't it be weird the small one [TS]

  has the color sensors on it and the big [TS]

  one doesn't and it's almost like they [TS]

  got out of sync it some point and you [TS]

  know whatever so I think because of the [TS]

  cadence the the flagship one has to be [TS]

  the the the latest released one because [TS]

  it has more better stuff and you can [TS]

  excuse the smaller and stuff because [TS]

  this is a smaller bottle but we you [TS]

  would imagine that when the new big one [TS]

  comes out it will have all the same [TS]

  features yellow and then it will be the [TS]

  flexion [TS]

  I mean what's the flagship back the 5k [TS]

  imac because it's faster in some games [TS]

  and her in the head and 700 what's going [TS]

  on Apple what's the flash of laptop i [TS]

  would argue with the epic 1 don't offend [TS]

  somebody we know for sure but flagship [TS]

  means we have weird definitions of it [TS]

  used to be the old days it was the [TS]

  fastest computer but that really hasn't [TS]

  been true in a long time in the context [TS]

  what we're saying i would argue that [TS]

  it's basically like the high-profile one [TS]

  that people lost over that is like the [TS]

  defining one that kind of defines the [TS]

  image of the whole range right and to me [TS]

  on the ipad that's the air or the now [TS]

  the pro mini whatever we call it and in [TS]

  the max I'd say it's the macbook one day [TS]

  I don't know like I I can't really tell [TS]

  the ipad it depends on the ipad makes [TS]

  this transition into more and more [TS]

  capable platform because if you stop [TS]

  thinking of an ipad as a bigger version [TS]

  of the phone and start thinking of it is [TS]

  it's my more portable laptop replacement [TS]

  than the big Pro becomes the flagship [TS]

  because it is better able to replace [TS]

  laptops and the other ones but i really [TS]

  really depends for its hard to tell in [TS]

  this period and i don't think the the [TS]

  weird differences and features like it [TS]

  that's basically what it comes down to [TS]

  is what hardware does the big one have [TS]

  the small and doesn't it has the same [TS]

  quality screen but it doesn't have the [TS]

  light sensors so it can't have the true [TS]

  tone display like that's not going to [TS]

  come in a software update that just [TS]

  doesn't have the sensors for it but it [TS]

  does have more ram i don't know i don't [TS]

  really sleep thinking about it a couple [TS]

  were asking the chatroom gonna get this [TS]

  laptop i have an ipad 3 I waited a [TS]

  really long time to get that because i [TS]

  wanted a retina iPad and I got an ipad [TS]

  and i'm still using it at this point [TS]

  it's pretty much the end of the slits [TS]

  life not because there's anything wrong [TS]

  with it still looks very new and it's in [TS]

  good condition only has a small dent in [TS]

  the corner from what I put down my back [TS]

  to hard wfpc2 23 years ago or whatever [TS]

  is certainly very well i still use it [TS]

  everyday this new iPad pro 9.7 inch does [TS]

  almost there it's almost exactly what I [TS]

  want to like that the reason you broke [TS]

  my heart because it was so close to [TS]

  being like everything that I could have [TS]

  asked for and more [TS]

  instead it's almost everything that kind [TS]

  of a story is so much better than one [TS]

  no I'm definitely getting one hundred [TS]

  percent I'm glad they come in all sorts [TS]

  of different colors I'm said only one of [TS]

  them has a black front and the only [TS]

  reason I'm said that because i don't i [TS]

  don't dislike the color of the back [TS]

  because I'm always afraid that someday [TS]

  there'll be none of them with a black [TS]

  front now be really said so anyway I'm [TS]

  getting this one and I will enjoy it and [TS]

  hopefully we'll ask me at least as long [TS]

  as my ipad3 last me a couple they're [TS]

  very very quick thoughts first of all [TS]

  camera adapter there was a call out for [TS]

  podcasters that it's now you can power [TS]

  it with one of the bricks which is [TS]

  exciting [TS]

  Jason L wrote a post about that earlier [TS]

  today which will link to in the show [TS]

  notes and that's that's significant [TS]

  though because you know for a while ever [TS]

  since the very first ipad that had the [TS]

  camera connection kit and then later on [TS]

  there's lightning version of it which [TS]

  the Lightning there was always this this [TS]

  $30 adapter that you could get that [TS]

  would let you plug in a USB device to an [TS]

  iOS device and this is always been you [TS]

  know it was officially four cameras and [TS]

  it would officially work with only iPads [TS]

  however this for years has worked for [TS]

  other things and it was always kind of [TS]

  undocumented and you're never really [TS]

  sure like this Apple is it is going to [TS]

  be supported in the future is going to [TS]

  work and things like sound equipment was [TS]

  a big one also like network USB network [TS]

  interfaces stuff like that like these [TS]

  things that like USB devices that you [TS]

  would think wouldn't work with iOS [TS]

  devices that that often just did through [TS]

  like standard USB profiles and [TS]

  everything through the support but they [TS]

  were always two major problems with this [TS]

  number one was that there was not enough [TS]

  power on the port to power a device that [TS]

  high power needs which does include a [TS]

  lot of a lot of USB devices so that you [TS]

  could do a hacker you could like buy a [TS]

  powered hub and plug the upstream into [TS]

  this adapter for the ipad and have that [TS]

  have the power hub power devices so that [TS]

  was kind of issue and the second issue [TS]

  is always that while you were using this [TS]

  adapter your iOS devices plugged into [TS]

  itself could not be charged or charging [TS]

  so you can only use this adapter [TS]

  effectively on battery power so you [TS]

  couldn't have something I kind of [TS]

  permanently installed look at a station [TS]

  or something like that so there were [TS]

  always these two problems [TS]

  this new adapter they've they've they're [TS]

  selling now for 40 bucks is the exact [TS]

  same adapter but has a lightning port [TS]

  inbound next to the USB port so you can [TS]

  plug in it and ipad class power brick [TS]

  into that and not only charge the iOS [TS]

  device that this adapter plugged into [TS]

  and keep it charged but then also power [TS]

  a USB device that needs a decent of [TS]

  power like an audio interface so they've [TS]

  solved both of these problems with that [TS]

  one stupid little port with this end and [TS]

  even bigger phil schiller called out on [TS]

  stage this kind of you said she said for [TS]

  podcasters he even mentioned network [TS]

  devices like things that again we [TS]

  thought all these years that the handful [TS]

  of people who are who are playing with [TS]

  this thing we thought this was like this [TS]

  unsupported undocumented thing that was [TS]

  going to break at any time and now [TS]

  here's Phil Schiller onstage advertising [TS]

  this as functionality with and releasing [TS]

  this awesome new adapter that makes it a [TS]

  lot better than it was before so this [TS]

  allows things like iOS devices to have [TS]

  like audio interfaces like in real [TS]

  production use here like where you can [TS]

  have everything plugged in and have [TS]

  everything be reliable and having be [TS]

  fully powered you can do things like [TS]

  like like a network adapter and have [TS]

  ethernet on you know on the iOS device [TS]

  for the first time ever because the [TS]

  apple TV like all the stuff that was [TS]

  really just difficult or tricky or [TS]

  impossible to do before or would suck in [TS]

  other ways now with this one adapter now [TS]

  such a lot less and now can be it opens [TS]

  up new doors for iOS devices and that's [TS]

  that i think is pretty big [TS]

  yeah I completely agree i'm really [TS]

  pleased with this event as a whole [TS]

  actually I mean there's some things [TS]

  about me out i'm saying there's no new [TS]

  max I understand your sadness about the [TS]

  watch you know i'm not entirely said [TS]

  about it this iphone SE with someone in [TS]

  the chat earlier said it stands for [TS]

  sorry Aaron [TS]

  that was pretty funny that they had a [TS]

  that that also it makes me happy in the [TS]

  grand scheme of things but it's it's [TS]

  making me have second guess my choices [TS]

  but all in all I thought this was a [TS]

  really good event [TS]

  I didn't leave the event thinking oh my [TS]

  god i want to buy everything like I [TS]

  often do an apple events but I rewatched [TS]

  it earlier tonight and in talking with [TS]

  you guys about it and thinking more [TS]

  about it i think it was a really solid [TS]

  event so John thumbs-up thumbs-down [TS]

  overall I thought it was a mean it was [TS]

  exactly the scale then you expect from [TS]

  town hall and despite the ram breaking [TS]

  my heart I am really happy with that new [TS]

  ipad i expect to be really happy with it [TS]

  as a product I'm not so happy about [TS]

  paying billion dollars for fronting back [TS]

  case for it which we and remind people [TS]

  who are listening to this you don't have [TS]

  to buy Apple cases lots of people are [TS]

  going to sell cases for the ipad i know [TS]

  it's hard to believe but you do not have [TS]

  to pay apples prices for cases lots of [TS]

  people will tell you much cheaper cases [TS]

  but if you are a sucker / stickler like [TS]

  me i'm gonna end up buying the apple [TS]

  ones because whatever but anyway you [TS]

  don't have to but I will and I might [TS]

  even buy that stupid keyboard too [TS]

  because whatever anyway i buy an ipad [TS]

  like once every three years so I save my [TS]

  pennies and and that's what I'm going to [TS]

  do but you but you listen they're out [TS]

  there you don't have to buy all those [TS]

  cases because it's like seventy dollars [TS]

  for the current case and sixty dollars [TS]

  for the back and you're adding so much [TS]

  money to the cost and anyway and i'm [TS]

  probably gonna get the hundred twenty [TS]

  acknowledged because I feel every iOS [TS]

  device i have I should probably get the [TS]

  256 if I was smart but I don't know if I [TS]

  can stomach that price increase well do [TS]

  you feel iPads though because like a lot [TS]

  of times people feel an iphone get a [TS]

  little homework music onto it but ipad [TS]

  not necessarily know I felt I fill it [TS]

  with video and I just they always get [TS]

  filled up [TS]

  yeah they're filled with even just [TS]

  photos you at this point yeah I really [TS]

  should buy the 256 I don't know if I can [TS]

  can handle paying like twelve hundred [TS]

  dollars all in for whatever the site but [TS]

  anyway it's gonna be awesome i'm going [TS]

  to love it and that alone me and Iran [TS]

  are even though i'm not going to buy the [TS]

  iphone SE I think it's really good and [TS]

  so this was a fitting into the town hall [TS]

  room venue for Apple events [TS]

  alright thanks 143 sponsors this week [TS]

  Harry's a glue and square space and we [TS]

  will see you next week [TS]

  now the show is over they didn't even [TS]

  mean to be in because it was accidental [TS]

  accidental John did research Marco and [TS]

  Casey would let him because it was [TS]

  accidentally was accidental and you can [TS]

  find the show know today [TS]

  DP die and if your twitter follow them [TS]

  yes byl ISS so that's Casey list and a [TS]

  co-pay rm20 Marco Arment and our AC at [TS]

  Syracuse is [TS]

  i forgot to mention something in the [TS]

  ipad section very quickly embedded Apple [TS]

  sim weird right [TS]

  like not bad weird not bad weird it's [TS]

  good weird but it's weird why is that [TS]

  weird [TS]

  well the community where's my way to [TS]

  describe it to me it's not the same [TS]

  that's weird but the way the American [TS]

  carriers are treating it is well that [TS]

  carriers carriers going to be carriers [TS]

  yes it's as weird as it always is really [TS]

  with with how they lock it and [TS]

  everything at but Apple is helping [TS]

  apples acknowledging look carriers are [TS]

  going to be annoying but we're gonna [TS]

  help you out here by not hogging the one [TS]

  sim slot on this device with our thing [TS]

  we're just going to build our thing in [TS]

  and of carriers are saying everything's [TS]

  great but we know they're not going to [TS]

  be so our sim is there for when you need [TS]

  it and for those annoying carriers you [TS]

  can swap sims and do all that crap and [TS]

  rapid except it wasn't it was it verizon [TS]

  where if you a tease [TS]

  well wasn't one of them where if you if [TS]

  you had with them it would actually lock [TS]

  the Apple sim also i'm almost sure [TS]

  that's AT&T [TS]

  yeah but you can always get that stuff [TS]

  unlocked yet there is there's a whole [TS]

  bunch will link to pancheros article on [TS]

  techcrunch with explaining all the [TS]

  different ends and I was like Apple has [TS]

  done everything it could to make this [TS]

  less slightly less annoying for you and [TS]

  as you know what's going on with that [TS]

  you will have the most options possible [TS]

  i think even the ones where they lock it [TS]

  and dunk doesn't every carry have to [TS]

  unlock it if you're asked for at this [TS]

  point so it's just more of a hassle but [TS]

  it but at least they're not hogging a [TS]

  slot so like again if you and I think [TS]

  you can do like you could have I assume [TS]

  you can have like t-mobile or something [TS]

  using the apple cinnamon but then also [TS]

  have like a verizon simple when you [TS]

  travel and stick that one in and that's [TS]

  exactly that's exactly what I do with my [TS]

  iPad Mini which I know it's not using an [TS]

  embedded Apple sim but the physical [TS]

  Apple sim that i have for it i typically [TS]

  have connected to tmobile although i can [TS]

  swap between a couple with that and then [TS]

  I have a verizon physical symptoms i'll [TS]

  pop in and if I'm in one of the many [TS]

  places that does not have tmobile [TS]

  coverage so they're doing the best they [TS]

  can and i like it and it'll be great [TS]

  when the entire well least in the US [TS]

  world is standardized on the built-in [TS]

  apple-cinnamon we have to deal with it [TS]

  anymore but who knows what the hell that [TS]

  yeah seriously any other thoughts that [TS]

  we didn't cover during the main part of [TS]

  the show there was that kind of dig from [TS]

  Schiller which is a little weird yeah [TS]

  the people using a five-year-old pcs [TS]

  like I I understand what he's getting at [TS]

  but that was badly considered for [TS]

  multiple reasons first it's like kind of [TS]

  like a you know some people can't afford [TS]

  to buy a new pc all the time so you're [TS]

  taking a dig it that you know people who [TS]

  have less money than you and it that's [TS]

  type of thing where it's just he maybe [TS]

  not even thinking as as some you know as [TS]

  someone like the rest of us who you know [TS]

  can buy hardware whenever they want [TS]

  about hardware it's sometimes easy to [TS]

  forget that that's not something that [TS]

  everybody can do and it's insensitive to [TS]

  say all use enough let's let's all laugh [TS]

  the people using five-year-old computer [TS]

  course i'm sitting here next to like an [TS]

  eight year old computer but anyway yeah [TS]

  i could have bought a new one too [TS]

  so this insensitive in that way and it's [TS]

  kind of a bet even ignoring entirely [TS]

  Apple as we just pointed out sells [TS]

  computers but essentially multi year old [TS]

  internals in them because they don't [TS]

  update them so it's highlighting as [TS]

  something that Apple should be [TS]

  embarrassed about the fact that they [TS]

  will sell you a mac mini with his agent [TS]

  innards and fact they haven't updated [TS]

  laptop to this particular event and the [TS]

  fact that the mac pro's inside skipped a [TS]

  generation like those are all things [TS]

  that Apple should not be drawing [TS]

  attention to and shouldn't you know so [TS]

  that was probably not a good idea that [TS]

  line I think if you could take it back [TS]

  he probably would also positioning the [TS]

  ipad as like the inevitable replacement [TS]

  for people with windows pcs or the or [TS]

  the best replacement for the people who [TS]

  knows pcs i think is really optimistic [TS]

  for a number of reasons in a price being [TS]

  a big one but also just like iOS is not [TS]

  windows and mac OS and there are you as [TS]

  we discussed at length [TS]

  there's a lot of things that are great [TS]

  and iOS and a lot of people can get [TS]

  where they're working on iOS however you [TS]

  can't do a lot of things on iOS that you [TS]

  can do on PCs and Macs and a lot of [TS]

  people need to do those things [TS]

  especially for their jobs that are using [TS]

  these old PCs if you have a [TS]

  five-year-old windows machine [TS]

  aren't you going to probably be more [TS]

  likely to have your needs served by an [TS]

  ipad not like I get what they're getting [TS]

  at no not necessarily it depends on what [TS]

  your needs are if your needs are like [TS]

  checking email and browsing the web sure [TS]

  you know you're going to be better off [TS]

  that's that's most people's things and [TS]

  videoconferencing and sending people [TS]

  into messages and like the ipad does [TS]

  fill all the computer needs for a lot of [TS]

  people but like once you get into like [TS]

  shuffling files back and forth like it [TS]

  its once you get into files and dealing [TS]

  with files which a lot of people do it [TS]

  starts getting a little bit dicey on iOS [TS]

  where it's where things start being like [TS]

  well you can do that but it's awkward or [TS]

  its or you have to know these these [TS]

  power user tricks or things like that [TS]

  and and of course there's you know [TS]

  there's a lot of limitations and a lot [TS]

  of changes to the way the system works [TS]

  and what it does and doesn't do and you [TS]

  know you'd be surprised in the real [TS]

  world like how many people need like one [TS]

  of those weird hacks that you can't do [TS]

  in iOS or the one app that apple would [TS]

  never approve for the app store that you [TS]

  know things like call recorder i think [TS]

  it was like a lot of people need like [TS]

  one or two of those things and that's [TS]

  enough of a deal killer that they just [TS]

  can't do their work on iOS or it's [TS]

  incredibly clunky from to do the work on [TS]

  iOS yeah but if you're going to pitch [TS]

  the the ipad is a pc replacement the [TS]

  people you want to pitch it to our the [TS]

  least demanding users and at least [TS]

  demanding users are going to have the [TS]

  oldest computers and they're also not [TS]

  going to have max because if they were [TS]

  demanding they would be annoyed by the [TS]

  credit windows pc write something like [TS]

  that but it in the Apple frames that is [TS]

  like this is our audience if you don't [TS]

  really care enough about computers to [TS]

  buy a new one very frequently and if you [TS]

  don't even use a Mac because you don't [TS]

  see any big difference and it just seems [TS]

  like well pcpc you are the type of [TS]

  person we think is most likely to if we [TS]

  gave you an ipad after a little while [TS]

  even if it doesn't do everything that [TS]

  your five-year-old bc did to be like but [TS]

  this is kind of nicer like I have less [TS]

  stuff to worry about don't have to worry [TS]

  about viruses it's nice that i can carry [TS]

  it around with me and you know so that [TS]

  lived there making the pitches they can [TS]

  make it doesn't mean that that is truly [TS]

  the pc replacement there they were you [TS]

  know but obviously that's the angle [TS]

  they're going for and they are to their [TS]

  credit finally at least modifying about [TS]

  the hardware and software to try to [TS]

  fulfill that goal and so this is like [TS]

  stage 1.1 the ipad pro is the big first [TS]

  step and [TS]

  you know the the iOS with the split [TS]

  screen and everything and then 1.1 is [TS]

  take some of the technology and move it [TS]

  down so now you've got a stylist and [TS]

  more power and the four speakers and [TS]

  everything like is the new ipad the ipad [TS]

  air three essentially is a much more [TS]

  compelling pc replacement tablet then [TS]

  didn't even just the air to was even if [TS]

  only because of the possibility of the [TS]

  stylus right [TS]

  are you ignoring everything else like [TS]

  just because I mean I know apples want [TS]

  to talk about this may be why they [TS]

  didn't do all the navigation stuff but [TS]

  like the stylist kind of does make it [TS]

  possible to have smaller touch targets [TS]

  on devices that support pencil I know [TS]

  apple doesn't talk about it but it's [TS]

  there but you know and it opens the door [TS]

  to for developers business no I don't [TS]

  think app review is going to reject you [TS]

  if you don't have a 44-point high-touch [TS]

  mr. i know now because it's tons of iOS [TS]

  apps out there right so he's a baby [TS]

  steps in that direction so i can [TS]

  understand the pitch they're making it [TS]

  wasn't great and I think the only other [TS]

  point that I want to make about the [TS]

  thing was this set for the presentation [TS]

  was this tweet by i think it was treated [TS]

  by Zach city i think his last name is [TS]

  that the entry-level cost to apple [TS]

  computing ecosystem is the lowest it's [TS]

  ever been you can get into a flagship [TS]

  really good well-performing not crazy [TS]

  three-year-old model iphone 4 400 bucks [TS]

  you can get into an ipad 4 270 you can [TS]

  get a mac mini which is crazy and hold [TS]

  for 500 boxes that's really bad and you [TS]

  can get a macbook air for 900 bucks so [TS]

  these are all three digit prices at [TS]

  spanning a pretty big range from mid to [TS]

  hundreds to 900 bucks and the [TS]

  historically speaking I think it's [TS]

  probably never been cheaper to get into [TS]

  a product out the complaint we always [TS]

  have is would you recommend someone you [TS]

  actually cared about buy one of these [TS]

  cheapest miles in the case the iphone it [TS]

  sure yeah i mean even with 16 gigs like [TS]

  as long as you're sure that that's going [TS]

  to be okay [TS]

  I mean I maybe I wouldn't be able to [TS]

  recommend a 16gb someone I really cared [TS]

  about but if they could convince me that [TS]

  they're not going to fill 16 gigs sure [TS]

  and the ipad which one is 270 is that [TS]

  the they stole this is all the year [TS]

  which many that was one of the inside a [TS]

  oh I see your point I'm not sure to be [TS]

  honest with you I see your point now [TS]

  yeah I don't know if I could recommend [TS]

  that ipad i definitely can't recommend [TS]

  the mini the air you're gonna get the [TS]

  cheapest Mac it's not a bad mac right [TS]

  that's the 13-inch air a wait a minute [TS]

  it's is it that is a 13-11 also is it [TS]

  for gigs around in that one and like no [TS]

  storage right now [TS]

  yes that that's always a plus difficulty [TS]

  but there it does seem that Apple is [TS]

  trying to lower maybe it's just the [TS]

  on-ramp trying to lower get you into the [TS]

  store get you to consider the products [TS]

  and sell you the better one for slightly [TS]

  better prices but i think the iphone SE [TS]

  is their courses that is the most recent [TS]

  one of these products that we are listed [TS]

  here and the iphone SE definitely has [TS]

  far fewer compromises than all the other [TS]

  ones we listed so if only every other [TS]

  product line i have could have a lowest [TS]

  end model that is admirable and sort of [TS]

  solid as the iphone line doesn't I hope [TS]

  I hope they do do that eventually with [TS]

  all their other models maybe they will [TS]

  want to ditch the macbook air and they [TS]

  only have the all retina macbook one [TS]

  macbook pro line those will all be [TS]

  pretty solid models once you get the [TS]

  second generation macbook one in there [TS]

  the mac mini know [TS]