0:00:00(upbeat music)
0:00:02- Hello and welcome to episode one
0:00:10of Connected on Relay FM.
0:00:11Connected is a weekly panel discussion on Apple
0:00:14and the impact of technology on our lives.
0:00:17This episode is brought to you by our fine sponsors.
0:00:20They are Igloo, Smile, Squarespace, and The Omni Group.
0:00:24My name is Myke Hurley,
0:00:25and I am joined by Mr. Federico Vittucci.
0:00:28Hi Federico.
0:00:29Hey Myke.
0:00:30And this is Stephen Hackett.
0:00:31Hey boys.
0:00:32How you doing?
0:00:33Well.
0:00:34Welcome to Relay FM.
0:00:37Turns out.
0:00:38It's so good to be back.
0:00:39So we are back and we're better than ever.
0:00:42The band is back together.
0:00:43Yes.
0:00:44This is like when the Beatles did, you know, they got back together at one point, right?
0:00:48I, I, yes, sure.
0:00:50I think we gotta ask Dr. Drang.
0:00:53We're like 20 seconds in and Dr. Drang's already like punching the...
0:00:56He's already upset.
0:00:57So we're off to a great start.
0:01:00So Connected is the new name for the show that we do together and it is part of Relay
0:01:06FM, which is the brand new podcast network that we've been working on for a while.
0:01:12So thank you to everybody who is here.
0:01:16Thank you for finding us in your podcast application of choice.
0:01:20I know the transition maybe wasn't as smooth as we originally intended, but technical things
0:01:25happen.
0:01:27So I appreciate people coming and finding us and subscribing again to Connected.
0:01:32It is a pleasure to have you here and we are very happy to be back together again.
0:01:38Now in our true style, we decided that we would want to start with a bit of a bang today.
0:01:44So we're going to do a very special episode talking about the iPod.
0:01:50And we're going to kind of look at the history of a few different iPod models, ones that
0:01:53we consider to be kind of monumental.
0:01:56As you can imagine, we all have thoughts on the old, the not so old and the new, because
0:02:02that's kind of how we work.
0:02:04Spoiler alert, there are no new iPods.
0:02:09And guess which one Steven took the most notes on?
0:02:11Hey!
0:02:12Hey buddy!
0:02:13We were planning this and it just kind of fell to me to do the oldest one.
0:02:20Not a big surprise, right?
0:02:22I'm ancient.
0:02:23Well at least it's not Bino.
0:02:25Can't make those jokes anymore.
0:02:28Casey's part of the network now.
0:02:31So if he quits we're in trouble.
0:02:34We are, we're gonna go down.
0:02:36So 2001, so let's set the stage.
0:02:402001, the first iPod introduction.
0:02:43This was a long time ago.
0:02:45There's references in this keynote to how confusing VHS players are to use.
0:02:51It's funny, right? Like you guys were like eight and nine years old, right?
0:02:55I do remember VHS. I'm not that young. I think for some reason you think I'm like 15.
0:03:03You had a birthday this past week.
0:03:05Yeah, but I'm not 15.
0:03:06Two weeks ago now. You're 16 now. Congratulations.
0:03:09I'm 17. Come on.
0:03:11So 2001, obviously the Mac is sort of just easing into its newfound glory. The iMac's
0:03:21been out for two years, the titanium power books, some of these machines, it's kind of
0:03:25that era.
0:03:27And Jobs starts out with a recap of the digital hub strategy, which was really looking back
0:03:3610 years later, 15 years later, obviously an inspired thought process that hey, you
0:03:41have your Mac and you deal with photos and music and videos and the Mac is going to be
0:03:46the hub for all those spokes.
0:03:48So your video, you import into your Mac, you make a movie, you export it out, you bring
0:03:52your music in, you can play it, you can take it out on your iPod as we see today.
0:03:57You have photos, you take them with a digital camera, load them into iPhoto and then you
0:04:02can share them on the web or have a book printed or that sort of thing.
0:04:06So a very, really in hindsight, a very cohesive strategy to dealing with media and it was
0:04:15really the bread and butter of the Mac for a long time in the professional
0:04:19space and this brought it down to the consumer level and they talk about iMovie
0:04:242, iDVD which of course is now dead and and iTunes too and they demo all this
0:04:33stuff right like the iMovie demo is kind of painful I love it because it's like
0:04:38oh and iMovie people love iMovie so much that they send us in these home videos
0:04:43all the time and here is a home video from a customer and it's like so weird
0:04:47like a child running around a living room I love it what I love it when he says
0:04:51that that you can play the video in reverse so the child works works
0:04:56backwards. Why do you want that?
0:05:00The toddler going on backwards on the screen. That's fine.
0:05:03I just love that there clearly wasn't the same like budget then as Apple has
0:05:09for these sorts of videos now like when they do these like demos because it's
0:05:12like why why would you why would you do this it's so it's just so strange this
0:05:17is the first in the line of very strange things that occur in the original iPod
0:05:22introduction yeah you know now like they show a product demo and it's like handsome
0:05:27people surfboarding but clearly that that budget like it's so fun to it so I
0:05:33mean I see why they did it they wanted to connect people who'd be using it but
0:05:37it's pretty funny I do love the way Steven that you that you refer to the
0:05:42Digital Hub strategy as a very cohesive strategy because I believe there's a
0:05:47there's a this the opposite is that it was a cohesive strategy for a very
0:05:54fragmented media world because people were taking pictures with the camera
0:05:59they were taking videos with another device they were listening to music with
0:06:02another device and they were using a computer to you know keep it all
0:06:06together so there was this contrast between the two and the fact that Steve
0:06:10Jobs and Apple came up with these ideas.
0:06:13I believe in looking back at these years before the smartphones and the consolidation of all
0:06:22the media capabilities of the devices that we have.
0:06:25It's so interesting to see how a company was trying to follow this vision because they
0:06:31believe that it was the way of the future in a way.
0:06:36So maybe iDVD and all this stuff is kind of, you know, it's weird now, right?
0:06:41Because I mean, what's the appeal of making a DVD with a clickable menu?
0:06:46And Steve Jobs was so excited to, you know, to show the iDVD interface.
0:06:50But back then, I guess he was pretty genius.
0:06:53Yeah, absolutely.
0:06:55And you know, it reminds me of that there's a photo floating around, maybe we can find
0:06:59it for the show notes, but of like a backpack of like, from like 2002 with like a PowerBook
0:07:05in like a HD camcorder and like,
0:07:08now it's like it's all just in your phone
0:07:10and you can do a lot of this on your phone now, right?
0:07:12Like you can fire up iMovie and make a little clip
0:07:15and it's definitely collapsed in on itself
0:07:19to kind of the core device,
0:07:21but it definitely is interesting
0:07:23and it was so key to like getting families to buy a Mac
0:07:26because you could put, you know,
0:07:28like we were saying about the demo video,
0:07:29make a video of your kids and your grandparents
0:07:32and they're confused by, you know,
0:07:33little Johnny's walking backwards,
0:07:35but it's interesting along these lines,
0:07:40Jobs introduces the iPod, it's sort of in a framework
0:07:45of like a camera doesn't know about iPhoto,
0:07:48and the iPhoto doesn't really know about a camera.
0:07:51Like it can import, but it doesn't really know about it.
0:07:53And they said that the iPod, that with music,
0:07:58they were going to change that,
0:07:59that they were gonna have a device that the iApps,
0:08:02as they used to call them, knew about.
0:08:04- I love iApps.
0:08:08- I was gonna say, Steven loves the word iApps for sure.
0:08:13That's not true.
0:08:13- I think it's fantastic.
0:08:15I just love the iApps.
0:08:17And he keeps saying it, like the iApps.
0:08:19And I have no recollection of them being called this.
0:08:21- This is like when people call the iPod Touch the iTouch.
0:08:25- Oh my gosh.
0:08:26(laughing)
0:08:28Don't even get me started.
0:08:30or the ridiculous things that Casey causes.
0:08:33You know.
0:08:34Retina Pan Mini and the Poly book.
0:08:37I cannot forgive those.
0:08:38We are gonna talk about the eye touch later on.
0:08:42Federico, you're fine.
0:08:43Can I say eye touch?
0:08:44I actually have in our sort of like, in our actually like our future topics list for analog.
0:08:51I have to berate him about his use of these words.
0:08:56co-founder of Relay, I nominate myself to be a guest on that show because I want to
0:09:01destroy him. Just pop in, say them and leave. Yes, yeah. So Myke before we get to
0:09:07the iPod, let's talk about somebody awesome. Okay let's do that. Let's talk
0:09:12about igloo. Now igloo are our first sponsor for this week and they're really
0:09:17helping us get connected and Relay FM off the ground. Igloo is an internet
0:09:23you'll actually like. Anyone that's worked in a corporate environment like me knows just
0:09:28how horrible and painful intranets can be. In my time inside the corporate world I've
0:09:33experienced quite a few of these products, products and all the different projects that
0:09:37people have tried to put through to me on these sort of things and to be honest they
0:09:40all absolutely suck. But igloo is awesome, it's built with actual human beings in mind,
0:09:46it's easy to use and it has cloud apps like shared calendars, twitter-like micro blogs
0:09:50and file sharing to basically bring the new internet in to intranets. It works on your
0:09:55laptop, your tablet or your phone. So whether your team is working remotely, whether they're
0:09:59sitting next to you, whether on the other side of the hallway, you're going to have
0:10:01the right tools to communicate and collaborate as you grow as a team. Now this sort of stuff
0:10:06sounds really simple, like the fact that you can use it on your laptop, tablet or phone.
0:10:10But in this world, this is huge. It gives you the flexibility to get your work done
0:10:13however you want. It doesn't mean that you're going to have to try and grab just that laptop
0:10:18or just that phone, you can use any of your devices wherever you want.
0:10:22igloo is truly building a product that I see as like built for today and for the future.
0:10:26It's not built like it's still 1997.
0:10:29Everything that you need is built right into igloo.
0:10:31There's no need to manage multiple cloud apps or different services and everything on igloo's
0:10:35platform is social.
0:10:36So as you grow, coordinating people and projects becomes even more simple and they have loads
0:10:40of social features that you're used to like comments and the ability to like stuff.
0:10:43It has all the social conventions that you use every day.
0:10:47in igloo is widget based and drag and drop so it's super easy to brand and configure
0:10:51your igloo and igloo makes use of responsive web design so it looks fantastic on all the
0:10:55devices that you use.
0:10:57A couple of weeks ago I had a great tour of igloo myself. Now this is something that all
0:11:01new igloo customers get the opportunity to have. It's like a full product demo in which
0:11:04someone from the awesome team at igloo can give you a real run through of the product
0:11:07and answer any questions that you may have. I was blown away not just by igloo but by
0:11:12the care and attention of the team. They really seem to care about igloo and I know that sounds
0:11:16crazy but they love their product. The igloo website is built on top of igloo itself.
0:11:21The website igloosoftware.com is built on top of igloo. They dogfood their product.
0:11:26They believe in it. Something that I really loved from the demo that I had with the guys at igloo
0:11:30is that inside of a company people can customize their own home page. So as a user if we had the
0:11:37relay FM igloo as a user of that I could have quick access by dragging and dropping different
0:11:43widgets in customize my own homepage so if I want to get to this and this and
0:11:46this really easily it's all there in front of me. One last thing, Igloo's
0:11:50social internet tour is stopping in London, San Francisco, New York over the
0:11:54next two months. If you want to go and go along and see Igloo and meet the people
0:11:58go to igloosoftware.com/london for more details. But the very best thing,
0:12:04the best thing of all, is that Igloo is free to use up to 10 people. You can sign
0:12:08up at igloosoftware.com/connected and get started today. Thanks so much to Igloo for
0:12:15helping us launch RealAFM and for supporting this show. So go show your support for us
0:12:21and them by going to igloosoftware.com/connected.
0:12:27So during the presentation of the original iPod, at one point Steve Jobs starts explaining
0:12:34why they decided to address the music market. And if it's okay with you guys, I would like
0:12:41to play a clip.
0:12:42Now why music? Well, we love music. And it's always good to do something you love.
0:12:47So I know, Steven, that you love this quote too, and the fact that it's the kind of message
0:12:53that Apple is still using in a way, the fact that they love music and that it's... music
0:13:02Music is in Apple's DNA and it's always good to do something that you love because if you
0:13:07love what you're doing, you can have better results.
0:13:11And even with the acquisition of Beats Music and with the various releases of iTunes and
0:13:18all the music announcements in the past few years, we've always seen all this care that
0:13:24Apple puts in when it comes to music.
0:13:26And I remember, for instance, when the Beatles were released on iTunes, Apple had a full-on
0:13:33event on their website and the press release.
0:13:37So music is very much an Apple thing.
0:13:40And I also wanted to kind of highlight when Steve Jobs says that music is for everyone
0:13:48and everybody gets music.
0:13:50I've always thought that that was true.
0:13:54Because I mean, who doesn't like music, right?
0:13:55doesn't like a good song, it turns out that, according to modern research, there are some
0:14:02people who are physically not capable of enjoying music. And that's an actual condition. And
0:14:09I have a link to an article from The Verge. So technically, music is not for everyone.
0:14:15But I guess in general, everybody loves music. So of course it makes sense for Apple and
0:14:19it makes sense for Steve Jobs, I guess, to go on and enter the mobile device market with
0:14:25a music player.
0:14:29Yeah and he kinda opens things up by explaining the landscape of these devices.
0:14:35Now it's a very Apple thing to do of "hey we're gonna make a smartphone look at all
0:14:39these terrible smartphones" and then builds the case of how his is better.
0:14:45And they do the same thing here and what the the bit that really jumped out at me was like
0:14:52the price and size of the current players and I did not have an mp3 player
0:14:57before my first iPod but I know a lot of people did and you know the stats that
0:15:02that Apple that the Jobs shared was like CDs were about five dollars a song flash
0:15:08players are about ten dollars a song and a hard disk jukebox player as he called
0:15:14it which is like a mouthful and that was about 30 cents a song and so you know
0:15:21Jobs kind of built the case that these hard disk-based, hard drive-based players might
0:15:27be more expensive, but you get more bang for your buck.
0:15:32You see that thread as he continues, which is pretty interesting.
0:15:40I love this simple table that Steve Jobs shows on the screen because it really shows you
0:15:48the kind of thinking that went into the iPod and in general I guess into Apple's design
0:15:53process because it's showing a CD player and all these other dedicated devices and instead
0:16:01it says we're going after the hard drive market because we want to offer basically a hard
0:16:07drive that plays music so it gets you thinking oh god is Apple going to release a new hard
0:16:14drive just for music. And then they surprise you because it's technically a hard drive,
0:16:20a very portable one. But you can see in this simple chart the kind of process that goes
0:16:29into making this kind of product. And we will see later with the iPhone, Apple really likes
0:16:36all these comparisons, right? Taking a look at the competition and showing you bad smartphones
0:16:42and then showing you the actual product.
0:16:44And I just love the way that it says "hard disk-based jukebox player".
0:16:50I think they should have called the iPod the jukebox player with the hard disk.
0:16:55I know Myke that she wanted to talk about the iPod name.
0:17:00As I'm watching this, I'm trying to put myself in the mindset of people in 2001 and trying
0:17:06to understand the product launch.
0:17:11as I'm doing it I'm trying to think to myself why did they call this the iPod?
0:17:15Like there are so many names that kind of could have made sense in this
0:17:21scenario like I was thinking of maybe some like I don't know like iTrack or
0:17:26like iTunes or iBeat just something music related right I mean the iPhone is
0:17:32the phone the iPad I mean you can kind of get it like it's like a tablet like a
0:17:37touchpad like it's like you know you can see that but I still I don't know if I'm
0:17:42missing something but to this day I still can't understand why it's called
0:17:45the iPod. I think it for Apple it was because it was like a sci-fi thing
0:17:53because the the pod was like um like a little like a shuttle pod in in Star
0:18:00Trek or something I think Steven knows more than me here. Yes I mean it's sort
0:18:06of a nerdy name.
0:18:07Yeah.
0:18:09Because from my video game background, the pod
0:18:12is basically like--
0:18:14Myke, do you know the old 2D shooter games
0:18:18where you have to move a little spaceship to shoot stuff?
0:18:24And there was-- I think it was Gradius, this game where
0:18:28you had a pod, which is like an extension
0:18:31of the main spaceship.
0:18:33So I'm guessing from this perspective, you can consider the iPod like an extension of yourself,
0:18:40but you know that plays music. It's just the device becomes part of your lifestyle.
0:18:46And so I've always considered knowing this pod thing from video games. I've always seen the iPod
0:18:55name as the iPod is an extension of me and I always carry the iPod with me because I always
0:19:01want to listen to music. And from this perspective, I was also looking at the original marketing
0:19:07of the iPod with the white on black silhouettes and the people dancing and jumping. You can
0:19:16see that the iPod is represented and is visualized as an extension in the marketing campaigns.
0:19:23So that was my idea. And then I was reading about the iPod name and I'm pretty sure that
0:19:28I read this Star Trek reference about the shuttle pod and so Steve Jobs liked the name
0:19:35and they used the iPod name.
0:19:38Yeah and they they kind of share the name and then they get to the the big statement
0:19:48of a thousand songs in your pocket and and I mean that's a line that really like we'll
0:19:56see in the next five hours of the show like that line keeps coming back and and
0:20:02again tying it back to the top of there's these other players but you
0:20:05can't you can't put your music library on them a flash-based player is more or
0:20:09less a couple of CDs like it's it was a whole new approach of hey because we
0:20:14have a hard drive you can put all of your music on this and because you can
0:20:18do that to Federico's point you it is an extension it is like you're taking your
0:20:23Your whole music which a lot of people identify with music and that's how
0:20:28People self identify of hey, you know, I'm a this fan of this band. I'm a fan of this group
0:20:35I followed fish on tour for four years
0:20:38It's a very personal thing and so to have all of that with you and a device that put you put in your pocket
0:20:44was huge and
0:20:47You know he kind of
0:20:51checks and jives a little bit about uh... about c_d_'s as you can you can
0:20:56hear in this next clip
0:20:58this is huge
0:20:59how many times have you gone the road with a c_d_ player and set all dot c_i_
0:21:02didn't bring a c_n_ one was
0:21:05to have your whole
0:21:07music library with you at all times is a quantum week
0:21:12in listening to music
0:21:15the coolest thing about my car is that whole your entire music library
0:21:20fits in your pocket.
0:21:23You can take your whole music library with you right in your pocket.
0:21:28Never before possible.
0:21:30So that's iPod.
0:21:32Which I just find really funny in 2014.
0:21:36Rifling through your car to put a CD player in your dashboard seems incredibly dangerous.
0:21:42You find it funny, I still have a CD player in my car.
0:21:47So do I. I just bought a brand new car when we were on break and like brand new car ordered
0:21:52from the factory. I can put a CD player in it. I can put a CD in it. It's got a CD player.
0:21:57It's crazy. You guys need six CD changes. That's what
0:21:59you need. Yeah I don't have that.
0:22:01And you need the car. I only own CD players. I don't own cars.
0:22:09Could you, does each little seat on the tube have a built in CD player?
0:22:13Yes. Perfect.
0:22:14God, that nose vinyl you just put LP in there. Mm-hmm. So I
0:22:18Don't think you know LPS work
0:22:21I really think like all this together is like jobs
0:22:25Like jobs is on fire in this keynote. It's it's not as good as jobs of the iPhone keynote
0:22:31I think we're in agreement. That's his best performance, but I would argue this might be his second best
0:22:35I just I like the humor. I like the the demo that we're gonna talk about is really good
0:22:44It's really different though.
0:22:46The whole setting is different.
0:22:47So in case you haven't watched the video,
0:22:50they're like, I assume they're in the town hall?
0:22:52- Yes.
0:22:53- And so it's a very intimate setting.
0:22:57Everyone's kind of really close to Steve.
0:22:59I think it's just press.
0:23:03- It's just press.
0:23:04- And this is a time when at this time,
0:23:07nobody really cared what they had to say.
0:23:10- There's no fist pump guy here.
0:23:12it's a pretty subdued crowd
0:23:15I saw Jason Snell
0:23:17oh, was he power sliding?
0:23:19no, he was sitting down but
0:23:21I did not see Jason
0:23:23I did see Jason, I'm gonna have a screenshot
0:23:27we'll put him in the show notes
0:23:30Myke, I'm gonna put you on the spot
0:23:32where are show notes for our new Fangle show?
0:23:35just go to Relay.fm/connected/1
0:23:41perfect
0:23:42I assume that's the URL.
0:23:43I should know the URL structure, but--
0:23:45- You designed it, so.
0:23:47- Hey. - Hey.
0:23:48- So, Jobs moves into the big features, right?
0:23:55Like this is an Apple presentation, right?
0:23:58Three big features.
0:23:59The first one being all about the portability,
0:24:04that this is ultra portable,
0:24:10good battery life, 10 hours of battery life.
0:24:12He kinda makes a joke that the battery is better
0:24:15than what they put on their laptops at the time.
0:24:18- He mentions one thing, he says,
0:24:19"20 minutes skip protection."
0:24:21What does that actually really mean?
0:24:23- Oh, you don't know what's the shock protection?
0:24:25- No, no, I know what it does, but how can it be 20 minutes?
0:24:28I assume it's like caching the next 20 minutes.
0:24:30- Yeah, it's like buffering, yeah.
0:24:33- So, yeah, 'cause I guess it could also do it
0:24:35with shuffle, right, 'cause it knows what's gonna be there.
0:24:38Yeah, so shuffle it would pre-load.
0:24:42So they did it so you could shake the thing for 20 minutes.
0:24:46I mean you'd probably damage the hard drive.
0:24:48But in destroying your device the music wouldn't skip.
0:24:51Right!
0:24:52So it's not like a rolling 20 minutes.
0:24:54If you run from one in 20 minutes you're screwed.
0:24:56I'm sure it's rolling.
0:24:57Right, so it's infinite skip protection.
0:25:00I don't actually, do you know what?
0:25:02Let's move on because I'm going to start getting emo about this.
0:25:05So a couple of just quick tech specs because that's sort of my job
0:25:10Firewire for charging its sync a CD would copy in five to ten seconds
0:25:15Which when they does the demo like you can tell it's like mind-blowingly fast. It's the worst demo ever
0:25:20An entire library
0:25:25Like it seems like okay, we're now gonna copy like a thousand songs I'm jumping ahead here
0:25:34I know I've got this in my notes somewhere.
0:25:35So he like copies like a few hundred songs
0:25:38and it takes like five minutes.
0:25:40And then he just, everyone just has to sit and wait.
0:25:42And he's like, oh, look how fast this is.
0:25:44And then he's like, yep.
0:25:45He's like, look how quick this is.
0:25:46That's 20 more songs.
0:25:47Like, oh my God, Steve, you're killing me.
0:25:49- He has an audience of, I guess,
0:25:52at least a couple of dozen people
0:25:54just looking at a screen at a progress bar
0:25:57and just contemplating iTunes sync,
0:26:01which just watching this thing was both creepy and amusing
0:26:06because there are people just waiting for iTunes to finish.
0:26:10It's just weird.
0:26:11I don't know.
0:26:11It's not the worst demo.
0:26:13Yeah, it's a little look into how it is every time I sync my iPod today.
0:26:19You just sit there and watch.
0:26:21Well, remember, it's just USB 1.1 at this point.
0:26:23So a CD would take like five minutes on USB.
0:26:27And so it was, and remember the audience is technical journalists, right?
0:26:31Like I'm sure Jason Snell was super excited about this, not to put words in his
0:26:35mouth, but I bet he was super excited.
0:26:36We could get, I hope we get some actual follow-up from Jason in this scenario.
0:26:42Yeah.
0:26:42So, um, so about 20 minutes in, he starts talking about the product itself.
0:26:48It's the size of a deck of cards.
0:26:50Um, which I don't know.
0:26:53So I am actually dug up a friend of mine's got a second gen iPod, which is basically the same click wheels a little different
0:26:59And it is humongous today, but it really is like the size of a deck of casino cars. It's it's unbelievable
0:27:09There's actually like a quote from jobs that it has Apple design like what does that mean like
0:27:17Yeah, HP design that one
0:27:21I love when he says it's lighter than most cellphones.
0:27:28And then later he shows a comparison with the Motorola...
0:27:34What was that?
0:27:36Oh no, I guess it's years later.
0:27:42You always like to make comparisons with cellphones, right?
0:27:48I guess at this point in 2001, which kind of cell phones do we have?
0:27:53It's like the huge Nokia phones.
0:27:55Yeah, pretty terrible ones.
0:27:57Yeah.
0:27:58Yeah, it is, it's pretty funny.
0:28:04So then he reveals it about 20 minutes in.
0:28:07Boom.
0:28:08That's iPod.
0:28:09I have one right here in my pocket, matter of fact.
0:28:12There it is, right there.
0:28:14So it's the idea again, all of your music library in your front pocket.
0:28:22I mean it, I remember this happening.
0:28:26I was already a Mac user but not like hardcore.
0:28:31I remember like when this news broke I remember reading about it on like Mac, in Macworld
0:28:35like it seems impossible like it really seemed like something from the future and it's pretty
0:28:42great.
0:28:43So here's a bit that's from the past.
0:28:47And this might be one of my favorite moments
0:28:51in the worst possible way.
0:28:54- But iPods even more than music.
0:28:56Because we've got a five gigabyte hard drive in it
0:29:00and we've got FireWire.
0:29:02And so iPod is also a FireWire hard drive.
0:29:06You can actually use it as a FireWire hard drive
0:29:09and drag your documents, your photos, whatever else
0:29:12right alongside your music on it and use it to transport those to another computer.
0:29:17So we now know that it's more than a music player, it's also a Firewire hard drive.
0:29:24I think the idea of...
0:29:26Whatever dude, I loved that feature.
0:29:28I'm sure you did!
0:29:29It's like, oh my god, what is this? How is this like a big selling point?
0:29:35You can drag your documents and photos and take them to another computer.
0:29:39That's amazing.
0:29:41Because it's a FireWire hard drive, it's also a FireWire hard drive.
0:29:45[LAUGHTER]
0:29:47Yeah, yeah.
0:29:48You got to understand, Myke, that for some people,
0:29:51this idea of transferring files is still new.
0:29:55Oh, I remember my iPod photo and enabling the-- what was it?
0:30:00Something Disk Mode?
0:30:01Disk Mode.
0:30:02Yeah.
0:30:02It was like Enable Disk Mode was the checkbox.
0:30:04I was able to put my coursework on it and take it to college.
0:30:09it was cool but like to think it's like that was a selling point and that makes me so sad
0:30:15my dad just learned how to use a usb thumb drive a few days ago so i guess there's a market for
0:30:22you know people who don't know how computers work were you involved in this in any way
0:30:28i i was yeah i basically asked me if it was possible to move a document he wrote on his
0:30:35his computer to another person's computer. And I was pretty surprised because I couldn't
0:30:42understand whether he was serious or not. And it turns out he was really serious. And
0:30:47so I explained the concept of a USB thumb drive and it was like, do you have one? And
0:30:53of course I had some back in my place. And it was so happy when the other person received
0:31:00document through the USB thumb drive and it was really excited. So I guess I could probably
0:31:07just find my old iPod classic and just explain that that's a really big hard drive and maybe
0:31:15he will be excited. Full of rap music. Yeah there's actually, I put a link in the show
0:31:20notes for OS X Panther there was a rumor, I think there was actually some documentation
0:31:26from Apple that they were going to allow iPod users to sync their home folders over.
0:31:32So I could have my entire home folder on my iPod, I could go to Myke's house, plug my
0:31:37iPod in, and log in to that user.
0:31:40That sounds such a bad idea.
0:31:41It never saw the light of day, and I think that the 1.8 inch hard drives that Apple continues
0:31:46to use, as to what's in my iPod Classic that I maybe just bought three months ago, those
0:31:52hard drives are really slow.
0:31:54And so I think the performance alone is what killed that feature.
0:31:57But to have it in your bag, to have it in your pocket as an emergency backup, I mean,
0:32:04why not, right?
0:32:05Like it's just a checkbox.
0:32:06It's funny now, but I think it was useful for a lot of people.
0:32:13So let's take our second break for this week's episode to thank our next sponsor.
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0:34:37still. A thousand songs in your pocket. We think this is a major major
0:34:44breakthrough. Yeah so it's like we talked about a second ago a pretty subdued
0:34:50reaction to what in hindsight becomes a very important piece of marketing and
0:34:55again like we talked about a really important factor in the iPod success. No
0:35:02fist pump guy know nobody screaming and clapping but yeah I have to say out of
0:35:08all of Apple's marketing over the last 10-15 years like a thousand songs in
0:35:13your pocket pretty dang good maybe yeah if not the best definitely in the top
0:35:20two or three lines one of the few that I can remember honestly offhand like you
0:35:25know that's a phrase that if you asked me what the iPod marketing line was you
0:35:28know, ladies. That would be one, like that's one that I remember. It's one of
0:35:34those marketing lines that's so good it could have only been so good by accident.
0:35:41Like you couldn't have made something this fantastic and like assume it to
0:35:51last you for the next x amount of years. Like it's just such a good line that
0:35:55just takes on its own personality and runs of it?
0:35:57Yeah, yeah absolutely.
0:36:00And so they kind of move away from storage and portability and moving into how easy it
0:36:08is to use.
0:36:09So like we said at the top of the show there's a joke about VCRs.
0:36:14Myke you put in the note or I think Federico you put in the notes in all capital letters
0:36:17Apple's legendary ease of use.
0:36:19Yeah that's that's the actual description that they use in the in the presentation.
0:36:24ease of use. Well our second major breakthrough is we have applied Apple's
0:36:29legendary ease of use to iPhones. It's not just regular, it's not normal ease of use, this is legendary guys.
0:36:35Yeah and so they start talking about the interface. The demo is
0:36:41actually really pretty clever if you watch the video the iPod is on a desk
0:36:44and there's a camera straight above it like they do with the iPhone and things
0:36:48later so you see like Jobs like finger going around the wheel and he makes a
0:36:53joke about how he chooses fingernails which I found like a really like kind of
0:36:57charming comment in the keynote like he made a joke about maybe I should have a
0:37:02hand model up here but I don't know something about that really felt nice to
0:37:06hear and here we are so you can see my finger there I bite my fingernails so
0:37:13should have a finger artist so they they show the scroll wheel and how it's very
0:37:20easy to scroll and click through play
0:37:22playlist artists and albums. He makes a
0:37:24big point about the clicker you know the
0:37:27actual little sound effect that tick tick tick
0:37:29tick as you go around. I think it's
0:37:31really important because it really gave
0:37:33feedback to what was happening and if you
0:37:35if you watch the video or if you have
0:37:36ever spent any time with an iPod with a
0:37:38click turned on it is a one-to-one
0:37:40feedback mechanism on you know the the
0:37:43highlight moves down the screen and I get a
0:37:44click it's a very positive reinforcement
0:37:47that this sort of device, you know, you're moving your thumb around a circle,
0:37:52that it's doing what it's supposed to do.
0:37:56We still have it today, we have the clicky iPhone keyboard.
0:38:00It continues, like, I feel like that there is a way of, you know, those two things bouncing together.
0:38:08I didn't know that the original scroll wheel actually moved.
0:38:12It did.
0:38:13I always thought that the click wheel was always the same, you know, like a touch click wheel.
0:38:18Yeah, the second gen, so the one that my friend has, is solid state.
0:38:23But the first one is a mechanical piece that actually spins around.
0:38:29That's not as legendary, I feel.
0:38:33So I was reading a bunch of articles about the history of the iPod.
0:38:38And so Schiller's team came up with the idea of the scroll wheel.
0:38:44Because basically the conception of the iPod happened rather quickly.
0:38:49When Apple brought in Tony Fadell from... I guess he was working at Philips?
0:38:55Or he had worked at Philips? Anyway, they brought in Tony Fadell and they gave him the job to...
0:39:02Basically in six weeks, he came up with the concept for the iPod.
0:39:07and the team of Phil Schiller came up with the idea of the scroll wheel, which Steve Jobs liked a lot.
0:39:16And as for the software, I didn't know that the original iPod and other iPods as well,
0:39:24they were using basically a licensed software that Apple tweaked to get the design and the interactions right.
0:39:32Actually, they used a bunch of different licensed programs to run the software on the iPod to
0:39:40handle the connection with iTunes.
0:39:44I thought that all the software was made by Apple, which wasn't.
0:39:49Apple's legendarily licensed ease of use.
0:39:54Yeah.
0:39:55In some cases.
0:39:57So I was wondering if you guys think that the way that the iPod organized browsing music
0:40:06by playlists or songs or artists, whether you think that basically that was Steve Jobs
0:40:13taste applied to music organization.
0:40:17Because we always hear these stories about how Steve Jobs was a great music fan and he
0:40:23was always listening to the Beatles and Bob Dylan and other artists and when I watch this
0:40:29demo when I watch this video more than any other products I see Jobs taste applied to
0:40:38every aspect of the iPod.
0:40:41Yeah I think so I think it's I think the way he talks about it is a very personal thing
0:40:47and I definitely see you know you can take a step from here and look at the
0:40:53other iPods I actually just watched the keynote where they introduced the iMac
0:40:59G5 with eyesight in front row and he talks about the Apple remote that hey
0:41:03there's like six buttons on our remote and the Windows Media remotes have like
0:41:0881 buttons and he kind of it's that sort of the same sort of idea like that it's
0:41:14it's simple but it's powerful. One last cool little fact before we move on. At
0:41:22one point during the demo he plays basically a Bach Prelude performed by Yo
0:41:31Yoma and this is the same song that Apple would use as a tribute to Steve
0:41:37Jobs after his death and I have a link in the show notes that I wrote up on
0:41:42Mac stories a couple of years ago. Basically this Yo-Yo Ma song is more
0:41:48accurate because it's arranged in a different way in the same way that
0:41:54they used to play the cello back in Baroque times and Steve Jobs was a huge
0:41:59Yo-Yo Ma fan and we can see this little, you know, this little quick demo
0:42:06of a Yo-Yo Ma song in the original iPod announcement.
0:42:11- Yeah.
0:42:12And so he wraps up the iPod announcement
0:42:15talking about iTunes that you can,
0:42:17like we talked about, you can sync the whole library over.
0:42:20There's a really painful demo.
0:42:22And that's what the first ad is about actually,
0:42:27which I liked, but I don't think Myke did.
0:42:32So this is the ad with the dancing guy.
0:42:36I cannot buy that ad.
0:42:39I do not like it at all.
0:42:41It kind of drives me crazy.
0:42:44It just seems like bad marketing.
0:42:47It's just not fun.
0:42:49It's like dumb.
0:42:50Like the ads that come after it, like the silhouette ads,
0:42:54are fantastic.
0:42:55But this ad, I'm not a big fan of.
0:42:59Yeah, it gives the idea that you can keep playing a song at the same position when you pick up your iPod.
0:43:07But iTunes didn't sync playback position, so the ad is technically wrong.
0:43:12It's just a thing that I noticed.
0:43:16I'm not sure that's accurate. I don't remember. I feel like at some point it did. I don't know.
0:43:22Anyways, I like the ad because it gets it gets to the very heart of the product that hey you have music
0:43:30That's like locked away on your computer, but you can stick it in your pocket and like
0:43:35Dance around your apartment and then go to work with it
0:43:38But it's not the only video they showed Apple
0:43:42They don't really do this anymore when they do but they're shorter Apple used to have like these eight-minute product videos
0:43:47where they would have like talking heads of
0:43:51It's like when they did like the like a power Mac g4 they would have like a you know
0:43:55The Apple guys would have a guy from Adobe. They'd have a guy from Pixar say hey this machine does XYZ and really quickly
0:44:01For the iPod though. They had a bunch of musicians on it and it's it's kind of interesting
0:44:07So they have they have Moby they have Steve Harwell from Smash Mouth
0:44:16Who I'd forgotten existed
0:44:20Yeah, I forgot Smash Mouth was a thing.
0:44:23And they have Seal as well.
0:44:25And I just love their like the way that they talk about the iPod is just so strange.
0:44:31Like Steve Harvey was like, I'm going to get my girlfriend one.
0:44:34I'm like, I don't understand.
0:44:36What are you doing?
0:44:38He just needed to let people know he had a girlfriend.
0:44:40Yeah.
0:44:41And I mean, this guy is not even a gentleman
0:44:45because he doesn't want to give his iPod to his girlfriend.
0:44:47It's just a point.
0:44:49Yeah. This Moby is confused. It's really skeptical as to how technology works.
0:44:57Yeah. It just likes the iPod. I didn't know I could play music on a device. It's kind of sad.
0:45:03It's pretty, pretty interesting. But time marches on, and so should we. So I think maybe we should
0:45:18move on from the original iPod, take a step closer to the present.
0:45:23That sound good?
0:45:24Can we just close with the famous quote from Slashdot?
0:45:31Yes.
0:45:32"No wireless, less space than a nomad.
0:45:35Lame."
0:45:36What's a nomad?
0:45:39The music player.
0:45:40Yeah, it's in the show notes.
0:45:42There was a music player by Kreative called the Nomad, which is actually not a bad name
0:45:47for like a portable device but a terrible product so. And actually Creative sued Apple
0:45:53over a patent for organizing files to playback through the music player and Apple settled
0:46:05for a hundred million dollars and allowed Creative to make accessories with the Made
0:46:12for iPod program?
0:46:14hmm yep.
0:46:15Today I learned.
0:46:17So 2004, I'm going to fast forward a couple years, what we view as the next landmark iPod
0:46:24is the iPod mini.
0:46:26At this point the iPod had 31% of the market share for portable media players and Apple
0:46:35wanted to go up against the Flash players, which at this point could hold 30 to 60 songs,
0:46:42and Jobs sort of attacked this by introducing a new member of the family.
0:46:48Well we are going to introduce the second member of the iPod family today to go after
0:46:55these guys.
0:46:57And it's called the iPod Mini.
0:47:04interesting in that clip unlike the one before the Jason Snell's excited at this
0:47:09one and there's like clapping I don't think there's a fist pump guy but people
0:47:13are definitely definitely excited well I think because at this point people would
0:47:19bought into the iPod yeah as a thing and and like to for there to be a new
0:47:26product you know it's been a few years the iPods games and traction at this
0:47:31point it's on Windows right as well yes so it's starting to like to gain leverage
0:47:37I it's also been read by this point as well hasn't it does it doesn't have
0:47:41those physical scrolling yeah at this point I think we're up to the third gen
0:47:45that had the scroll wheel and then the four buttons across the top that were
0:47:48backlit in red it's about the same time those my first iPod I didn't like the
0:47:53red the red backlighting I think I have sentimental attachment because it was my
0:47:57first one but objectively it's sort of a terrible iPod. But the Mini is
0:48:02interesting because Job says look we're going after the flash players but we're
0:48:07gonna do it with a hard drive based iPod. The iPod Mini had a hard drive and
0:48:11there's a little screen cap in our show notes where it's low resolution because
0:48:18the video guys nothing yeah yeah it's Myke's really good at screenshots.
0:48:26chats for images. The iPod mini 4 gig hard drive so a thousand songs and the
0:48:34Syracuse who might you know the Syracuse-ian listeners might notice hey the first
0:48:39iPod was 5 gigs and had a thousand songs in your pocket this one is 4 gigs and
0:48:44the same number of songs well Apple kind of did some hand wavy stuff and said
0:48:48well you know compressions gotten better which was sort of true. Are they at AAC at
0:48:52this point? You know you think I would know that? I don't maybe I think so.
0:48:58Are you accidentally gonna like set on fire now? You can email us at mike@relay.fm
0:49:04So 249 bucks so a little more expensive than some of these
0:49:10flash players but yeah it's that great idea it's like it's 16
0:49:16times more storage 16 times more songs it's half the thickness and it's only
0:49:21$50 more. Yeah, he says the exact quote is you get nine hundred and forty more songs for $50
0:49:27And he says it's the best $50 you'll ever spend
0:49:31ever
0:49:33all of life
0:49:35Myke this is your first iPod right? It was my first iPod. I was one of the people
0:49:40That was like, oh I don't understand what iPods for like the original iPod is I don't get it and then as soon as
0:49:50the iPod mini came out, I was like, yeah, I get it.
0:49:53'Cause it was kind of like cool and it looked good.
0:49:56Now I went to, I've told this story before,
0:49:58but I went to buy one.
0:50:00And they only had green and pink,
0:50:02for some reason I really didn't want green,
0:50:04so I had a pink iPod mini.
0:50:06But I think if you look at this,
0:50:11if you look at this sort of chart,
0:50:12and the one that's in the show notes,
0:50:14you can see it's such a huge leap.
0:50:16And you can kind of see how when you look at
0:50:19what was available at the time, how much it cost.
0:50:22You could get 60 songs on something that cost you $200,
0:50:25or for 250 you could get 1,000.
0:50:27You can see how the iPod mini ended up
0:50:29making such a massive impact.
0:50:32And I personally believe, and I'd like to believe
0:50:36I'm not the only person in this thinking,
0:50:39that the iPod mini as a product
0:50:40was a huge turning point for Apple.
0:50:43It got people of my age at the time
0:50:45interested in them as a company.
0:50:47The iPod Mini was my first Apple product.
0:50:49I knew that from the iPod Mini,
0:50:53I then started to get more interested
0:50:54in all of technology and in Apple,
0:50:57and then my sort of love affair with Apple
0:50:58went on from there.
0:50:59I got all the new iPod revisions
0:51:01in the same way that we get iPhones and iPads now,
0:51:04then I sort of got into the Mac.
0:51:06But the iPod Mini became like a fashion statement,
0:51:09as well as a way for me to discover new music.
0:51:12And it was like that for people,
0:51:14like my peers at the time,
0:51:15people my age in school, we loved that we had these devices that looked really
0:51:21cool and they could put all our music on them and it kind of coincided with this
0:51:25rise in music piracy like in my generation. So it became like a device
0:51:30that was super important to me because I was able to like listen to the music I
0:51:34was discovering. It also turned me into Apple products and it was like this
0:51:38sort of transitionary product in my lifetime that kind of it took my gaining
0:51:43growing interest in music and technology and really kind of like pushed it forward and
0:51:47it was just like a really important device in my life.
0:51:50So the iPod Mini means a lot to me.
0:51:53Yeah and I saw the same back in my high school years when this device started to gain traction
0:52:02and I was so jealous of people who could afford an iPod and I had one of those ugly and clunky
0:52:09MP3 players that copied essentially the original iPod. I had one from Acer and I was so jealous
0:52:18of the people with the iPod and I wanted to use the iPod and I guess the iPod and especially
0:52:24the iPod mini kind of started the revolution I guess of having music always with you and
0:52:34And I remember clearly the act of sharing an iPod and sharing your headphones with somebody
0:52:43else.
0:52:44For instance, I remember when maybe we had a school trip to, I don't know, we went to
0:52:50visit museums or other cities, and while on the bus we would share headphones and actually
0:52:57earphones.
0:52:59And it was so new to me because I was used to CD players and then I was used to my big
0:53:05and ugly MP3 player.
0:53:07And the iPod Mini was just so... it was just cool, you know?
0:53:12It was fresh and it was a fashion statement, like you said, Myke.
0:53:16And it was like, for me, the moment... like the turning point would be the iPod Nano a
0:53:23few years later, not the Mini.
0:53:26I remember when I first saw the iPod mini and I was like I want that and
0:53:31So yeah, it was just a massive change, you know
0:53:36Yeah, it the iPod mini sold on the sex appeal that it was you said was a fashion item
0:53:41I mean the whole reason they did colors and
0:53:43I remember for me at least just sort of kind of as a you know
0:53:48Apple watcher like I didn't see a lot of
0:53:53Like regular iPods they call them the white iPod like the full-size iPod
0:53:57But out and about I started seeing a lot of iPod minis, and then it just really took off from there especially with the nano
0:54:03But they have how many also introduced some technology they reduced the actual the click wheel as we know it today where
0:54:10If you kind of view as the middle of the button raised a little bit it pivots down
0:54:16So you hit menu or fast forward or back?
0:54:19the button kind of pivots and it made it really easy for one-handed use and
0:54:25Apple kind of I think viewed the iPod mini is like the the iPod that you could work out with so you saw a lot
0:54:31of people running with it, build biking with it, you saw it in the gym a lot and that one-handed
0:54:35use was really important and that click wheel until well today still on the classic
0:54:41still basically the same technology
0:54:45You know they had they had an armband and everything and and again this this was a sort of fashion accessory
0:54:51I think this lays the groundwork for
0:54:53Future iPods like like the Nano so it came with a belt clip
0:54:59the the iPod mini and
0:55:02And I remember
0:55:05clipping mine to my belt so it was on show and
0:55:08That was a thing like you would you wanted to show it off you like yeah?
0:55:12have an iPod mini. Like you would show it off and that was again like it was it
0:55:16seemed to be something people did. Clip it to the belt and I actually wear a belt
0:55:20I wasn't wearing a belt until I got an iPod mini and I started buying belts to clip my
0:55:24iPods to. It's yeah it was a big thing for me. I remember seeing on an Italian
0:55:32magazine once a cover story about the iPod mini and I remember the article
0:55:37saying that the iPod mini was the new hot accessory and because all celebrities
0:55:42were using an iPod and they were showing all these gold and pink
0:55:49iPod minis and I just remember the article because now that I write
0:55:54about Apple for a living and now they were talking about Beats Music and Beats
0:55:58and fashion it just seems to come back. You know from 10 years ago this kind of
0:56:03change in Apple to wanting to address a larger market not just the nerds but
0:56:09normal people with a taste and attention to fashion trends and to celebrities and
0:56:15what famous people do or buy and the iPod mini is I guess a turning point for that.
0:56:20So I want to take a moment to thank our third sponsor for this week's episode
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0:59:18So the iPod nano introduced in 2005. By this point you can kind of see the shift
0:59:25So there's a big shift from the iPod Mini to the iPod Nano, so it's only a couple of years
0:59:29But basically Jobs starts by saying that the mini is now the most popular mp3 player in the world
0:59:36This is like it was like one or two years later
0:59:39It was less than two years later. Yep
0:59:43So it's kind of incredible to see that change and then he kind of goes on saying something which I think is really cool
0:59:51Well today we're gonna do something pretty bold
0:59:55Today we're gonna replace it. I think that's such an awesome like really like heavy thing to do
1:00:01it's
1:00:03To a degree. It's you know, it's sort of Apple at this point. They're they're kind of on top of their game and
1:00:09They know that you know, they can basically do what they want with the iPod and and as long as it's new and better
1:00:17it would be successful and I
1:00:20Think the Nano is a was a market prunement over the mini
1:00:25It he talks about you know a thousand songs in your pocket, and then he goes
1:00:31He goes to reveal the the the Nano itself and it's so genius we just really just wanted to
1:00:37Play this clip where he shows it to the crowd for the first time so
1:00:42Let's get a camera
1:00:46I've got a pocket
1:00:49Right here now this pockets been the one that your iPod's going in
1:00:53Traditionally the iPod and the iPod mini fit great in there
1:00:58Ever wonder what this pockets for?
1:01:00I've always wondered that well now we know because this is the new
1:01:13So I loved watching these videos back-to-back because you can see the confidence of Apple and of Steve Jobs growing with you know
1:01:21each keynote and
1:01:23There's the first iPod keynote, which is kind of subdued and you know
1:01:27there's a small audience and now there's a perfectly timed joke or the you know that
1:01:32This big reveal for the nano for the you know
1:01:37the front pocket and it's just you can see the company changing with the keynotes and you can see
1:01:41the iPod growing and by reflection Apple growing as a company which is now a
1:01:46much much more mainstream company. Yeah and it's confidence and it's
1:01:55showmanship they get flashier these things you know they started in Town
1:01:58Hall with like a projector and now Jobs is pulling a tiny iPod out of like the
1:02:04little like you know tiny little pocket in your jeans. Where is this? Is it like Mac
1:02:09world or something? This is... I guess it's here but when I went... Well September
1:02:152000 so September was their music event so yeah probably yeah the conference
1:02:21center in San Francisco. That's a special event. Yeah yeah yeah in the fall so
1:02:25like 2004-2005 like all the way to like 2007 or 2008 maybe even 2009 Apple did a
1:02:31September or sometimes October music event right where they would do all
1:02:35these iPods and so it kind of became an annual thing and and the showmanship like
1:02:42I said just gets gets better and even here in 2005 they harken back to 2001
1:02:46and say a thousand songs in your pocket impossibly small it's it's it's that
1:02:52confidence if you know what we said four years ago still true and we can improve
1:02:57on it and continue to stay on message for four years. And it was impossibly small. I
1:03:07remember seeing this, Federico your notes mirror mine. The first time I saw a Nano I
1:03:12really was shocked at how small something like this could be.
1:03:17Yeah, the iPod mini, I saw the iPod mini at school and I know that I wanted that. And
1:03:23And then a couple of years passed and I got used to my ugly Acer MP3 player.
1:03:28I didn't pay much attention to Apple or to the iPod in general.
1:03:31I just knew that there was this iPod thing in the world and people were buying iPods
1:03:36and I didn't have the money to buy an iPod.
1:03:38And then in 2007 I was in Benicacim in Spain at a music festival and a friend of mine let
1:03:45me use his iPod Nano for a full afternoon.
1:03:50it was at the beach and I just wanted to rest and listen to some music before...
1:03:57Oh yeah, it was before an Albert Hammond Jr. concert and I needed to listen to his first
1:04:04album.
1:04:05So he gave me his iPod Nano and I was just...
1:04:09My mind was blown by the portability of the device and the fact that it had dozens of
1:04:16albums and so many songs and it was just so tiny and light and from that moment I was
1:04:23like okay I remember that Apple was cool and that I wanted an iPod mini but this iPod nano
1:04:30thing that I'm trying is just amazing so when I came back I knew that I wanted an iPod but
1:04:37I eventually bought an iPod classic because I wanted more storage and I was still amazed
1:04:45by... and it wasn't just the device in itself, you know, that it was more than light.
1:04:51It was the combination of the hardware and the lightness and the software.
1:04:55It was so easy to use and for me a huge selling point was the color screen that I could see
1:05:01album artwork because I was used to this ugly and pixelated LCD display which was black
1:05:09and white.
1:05:10And for me, being able to see the artwork was a huge selling factor.
1:05:14Yeah, and that is something they had introduced in the iPod Photo I think the same year, which
1:05:21is another, if we had an additional five hours, I think the iPod Photo would have made the
1:05:26cut to talk about.
1:05:27But it definitely brought that display and that sort of richness downstream to the more
1:05:35affordable device.
1:05:36it's it's interesting to see like the software features they talk about so
1:05:41there's like photo support there's a world clock a calendar the stopwatch I
1:05:49still think was a brilliant addition because if the mini was made for running
1:05:53the nano definitely was and I think a lot of people worked out with it and so
1:05:57to be able to like run laps or you know time somebody else doing something was
1:06:03like a very common use case for how people use the iPod nano and and so just
1:06:09to have it right there on the device was a really really good addition. I like
1:06:14that Steve is kind of like going through this this graveyard of competing devices
1:06:19when he's comparing how small the nano is to other things and he shows like the
1:06:23iRiver the Creative Zen player and then at one point he shows off the razor and
1:06:29and calls it the coolest phone until he remembers that the iTunes phone was announced in the keynote
1:06:36too which i think is hilarious. This is the coolest phone on the market until today with the
1:06:40iTunes phone. If you don't know anything about the iTunes phone there's a link to 512 pixels. I wrote
1:06:44a thing in 2009 about it. That is a crazy device like I don't know what they were thinking. It felt
1:06:51like they had to make a deal for something else and did this as well.
1:06:56Yeah, fine you can put a hundred iTunes songs on a phone. It felt like I mean when
1:07:03I think back on like maybe Singular are involved in some way and they
1:07:06wanted to try and get friendly for the iPhone. It just seems so weird like it's
1:07:11there was so many things wrong with that product. Yeah it's pretty pretty odd.
1:07:19So the nerd stuff, I'll cover my end of it here.
1:07:23No firewire support, they said they had to drop it for thickness because the chipset
1:07:26was too big.
1:07:27So it was USB 2.
1:07:29It was also the, it came in black which is really cool.
1:07:34It was not the first iPod to come in black.
1:07:37The U2 iPod, which there's some show note links to some things about the U2 iPod, which
1:07:45is just awful looking.
1:07:48so bad was black but the Nano really looked cool in black until unfortunately this first
1:07:55generation Nano like they all got scratched up really badly and some of them like exploded
1:08:00or caught fire so there was a recall like it kind of had some quality issues but you
1:08:05know it's first gen Apple hardware what do you expect?
1:08:07They scratched up man.
1:08:11That was bad like they were rough.
1:08:15beautiful but the backs of those Nanos scratched up really bad.
1:08:20So guys, I have good news for you.
1:08:24I remembered a few details about the Motorola iTunes phone.
1:08:28Oh, thank you.
1:08:29So I dug up an article that I remember from Wired from a couple of years ago and it's
1:08:36going to be in the show notes and there's the backstory of the Motorola deal with the
1:08:41Razer phone.
1:08:43they couldn't get many many details right and essentially they had to release this phone
1:08:52because the deal was done, Steve Jobs was not happy about the phone and you can read
1:08:57more in the article which is called "How the iPhone blew up the wireless industry".
1:09:07You know what's really impressive is Apple sold a million of these in 17 days.
1:09:11They had an event I guess a month later actually the event I think that I just watched with
1:09:17the iMac 17 days to sell a million devices was really quick at the time and I think it
1:09:28really speaks to just the sort of overall likability of the Nano that it was portable
1:09:34it was cheap it was basically invincible unless you scratched it.
1:09:40that it was a really popular device.
1:09:43And I think even more so than the mini, the nano,
1:09:47to me at least, is the gateway to the modern era
1:09:52of devices from Apple that it's solid state, has a really nice screen.
1:09:56It's really gorgeous, like both the white and the black.
1:10:00Those original nanos really look good.
1:10:01A lot of the subsequent nanos look good.
1:10:03They have their own like seventh or eighth generation nano now.
1:10:07And for the most part, they're all really attractive.
1:10:09And so this is sort of the Apple's entrance into--
1:10:14and if the Mini was dabbing their toe in the fashion
1:10:17waters, the Nano for sure, especially when they went
1:10:21and back and added colors in the second gen,
1:10:24was definitely a fashion accessory.
1:10:29>>Nolan I forgot the Nano existed still.
1:10:32>>Juan The Nano has always been the device that Apple used
1:10:34to experiment with stuff.
1:10:37Because I remember when they did the kind of watch-like, you know?
1:10:41Which was... -Yeah, the 6th gen.
1:10:43It was pretty popular with my friends.
1:10:45I had a normal friend of mine who was using the iPod Nano as a watch.
1:10:51-Oh, that's a terrible idea.
1:10:52Yeah, I know, but it was kind of cool, you know?
1:10:55Because it was at the moment when Apple was a big company,
1:10:59so using an iPod as a watch wasn't so weird after all.
1:11:02And I mean, it looks better than most smartwatches today.
1:11:05I disagree with that. I knew that.
1:11:09Because that's just wrong.
1:11:12The iPod Nano as a watch looks better than the Moto 360.
1:11:15Oh Federico, you're just trying to upset me? I can't believe that you think that.
1:11:21Hey, boys. Number down. It's our first week back together. Don't kill each other yet.
1:11:27He's trying to upset me.
1:11:28I reviewed the iPod Nano as a watch. I agree that it's kind of terrible as a watch. Now,
1:11:34years later sort of ashamed of my headline on 512 pixels but I will let it stand.
1:11:40But yeah the Nano did change a lot.
1:11:44They had tall versions, they added a video camera at one point which is incredibly stupid.
1:11:49They had a little short squatty version.
1:11:52I think they changed it to keep it new to keep it fresh.
1:11:55If your sibling got a new Nano for Christmas and it looked different than yours you had
1:11:59envy and at 149 bucks sort of a impulse purchase for a lot of people to go out
1:12:06and upgrade to the new nano so it's it's brilliant and and that's what's
1:12:13impressed me and watching all these keynotes you know within the span of a
1:12:16couple days that Apple knows what they're doing like the way the iPod
1:12:21family has evolved over time is not accidental it is methodical and I think
1:12:27our next device that we're getting ready to get into, the iPod Touch, is maybe the prime
1:12:32example of that. Apple growing in a very specific direction with very specific features to land
1:12:41a very specific market.
1:12:43So the iPhone has been released in the summer in the United States and now people know what
1:12:50Apple has been working on when it comes to the phone and the touch interface. So there's
1:12:56There's a September event. And Steve Jobs is unveiling the future of the iPod. And he's
1:13:05talking about how to date they have sold over 100 million iPods. And he's showing a graph
1:13:12with the iPod sales to date. The iPod market is still growing. And so he's talking about
1:13:21the future of the iPod and he's talking about the popularity of the iPod Nano. And he says
1:13:25The iPod 9 is the most popular music player in the world and in history.
1:13:29And I was watching the video and you can tell that Steve Jobs was really a fan of CoverFlow.
1:13:38Because at every occasion that he has to show off CoverFlow and how it's beautiful to scroll through your albums,
1:13:45it just seems so happy.
1:13:47And it's kind of sad that CoverFlow is basically gone from everything.
1:13:53Who used it? Like other than a demo, did anybody ever use Coverflow?
1:13:58I guess it was just cool.
1:13:59Yeah, like it was a cool little like demo thing you could do.
1:14:03Be like, "Hey, look what this does. Oh wow, it's all my album artwork. Never use it again."
1:14:08Because it's a bad way to choose music.
1:14:11Yeah, it's super slow and they should have been called Coverslow. Anyway.
1:14:19So anyway, anyway, anyway, Jobs is talking about, and Steven, I saw your notes and you had this thought as well,
1:14:28Jobs is talking about the iPhone. And he goes, well, the iPhone is the best iPod.
1:14:34But today, today we're announcing the iPod touch, which is also similar to the iPhone, but it's still
1:14:41an iPod. And the audience goes crazy, basically. And it's kind of strange because this is closer
1:14:52to us in terms of modern history. We know that the iPod touch has always kind of been
1:14:57like the fake iPhone in a good way, right? Because it's like the iPhone, but not really
1:15:03an iPhone. And so the iPhone announcement, we got a big reveal with the phone, the iPod,
1:15:10the Internet communications device. It's the best iPod ever, but we still thought that
1:15:15we wanted to do an iPod with the same features, but less. And it's kind of weird.
1:15:22It is weird. And I think I could appreciate it from Apple's perspective that the iPod
1:15:28was so incredibly successful. And at this point, the iPhone's only been out for a couple
1:15:33months and the first iPhone wasn't a huge barn burner at first it took a
1:15:40little while to definitely to reach iPod status and of course now it's just gone
1:15:44crazy and so I can kind of see Apple's hesitancy to say you know put the iPhone
1:15:54branding the iPhone OS branding even like we'll get into this but Apple Steve
1:16:00doesn't really like talk about the iPhone OS and he talks about like we have Safari
1:16:07for iPod touch and it's part of the iPod it's like well that's not really true that software
1:16:12is basically identical to the phone but I can see Apple just sort of like holding on
1:16:17to the iPod name as long as possible because it was so popular and so successful.
1:16:23And I guess we can also see how, even if they don't mention the iPhone OS specifically,
1:16:32you can see how Apple is starting to diversification the offer by putting iPhone OS on multiple
1:16:40devices, which would be in the, a few years later, we would have the iOS on the phone,
1:16:47the iPod on the iPad and even on the Apple TV, even if it's not publicly advertised as
1:16:54iOS and iPhoneOS before.
1:16:58And I guess you can see that the event for the iPod Touch is of course less epic than
1:17:07the iPhone one because it's not so new anymore.
1:17:11But Steven is still kind of showing off the interface and explaining how the interface
1:17:16which is kind of strange to look back because you know that there had been the big iPhone keynote
1:17:23and you know that people were used to the interface and now we are very much used to the interface
1:17:28but still it seems like people still needed some kind of explanation.
1:17:34Or maybe it's just that Steve Jobs wanted to demonstrate how the iPhone could be, the software could be available on an iPod
1:17:41iPod because the big theme of this event is that it's trying to send a message that everything
1:17:47that is possible on an iPhone, which was the future, right, thanks to Apple's design team
1:17:53is now possible on a music player too. So the big theme is that your music player is
1:17:59now a portable computer. Your music player is now kind of like an iPhone. And that's
1:18:04the recurring theme throughout the whole keynote.
1:18:07Yeah, they demo for instance. He did most Safari as a new product even though he had demoed it for the iPhone months before
1:18:13But again, there's some genius to his keynote they they keep showing if you watch the video
1:18:19They keep showing slides of the iPod touch and there's icons missing on the home screen. So one is Safari
1:18:24They fill that in we see Safari actually demos the New York Times website
1:18:28Which he does on the iPhone keynote as well as the iPad keynote a couple years later, which is interesting
1:18:33and
1:18:35Then they bring the they reveal YouTube which a guy like I think fist pump guys
1:18:42Grandfather is here. He likes screams about free videos to watch which is really funny. We didn't want to stop there though
1:18:49Because we love entertainment. And so what better way to provide even more entertainment than millions of free videos on YouTube
1:18:57So we're building YouTube in
1:19:01Millions of free videos
1:19:05Yeah!
1:19:06Because it's so new right?
1:19:07It's millions of free videos you don't have to pay.
1:19:10The YouTube video, the YouTube app was already on the iPhone.
1:19:13It was just, hey this is, like you said Frederick, you said it really well, it's much better
1:19:17than how I was thinking about it, is that your music player can now do this.
1:19:21It's not an iOS device, it's a music player that does all these cool things.
1:19:24Yeah, because the concept of iOS device doesn't exist at this point really.
1:19:29Right.
1:19:30And then something truly new, the iTunes Wi-Fi music store, which the name itself implies
1:19:38some of the limitations that it didn't work well.
1:19:41A, the iPod touch only had Wi-Fi and like they make a big reveal about the antenna,
1:19:48like the Wi-Fi antenna on the back of it.
1:19:52But Wi-Fi only downloads, but downloads of music.
1:19:57I remember when this first showed up like I bought some music this way like at work like, you know
1:20:03Hey a new at someone it's a Tuesday at the Apple Store and a new album is out and
1:20:07you just download it right to your device and then sync it back to iTunes and
1:20:11You know now in a world where I can download or stream anything to any device anywhere
1:20:18like this is the beginning of that and
1:20:21Really only seven years ago, which is nuts, but a pretty big breakthrough
1:20:26through and one that would prove to be increasingly important as iTunes on the
1:20:33desktop has become more irrelevant and people are experiencing media more and
1:20:41more on device if it's in their pocket.
1:20:44Two of my favorite moments in the in this
1:20:46keynote are ones when Steve Jobs says customer said...
1:20:51"You know, the surveys are in, and the customer satisfaction numbers on the iPhone are off
1:20:59the charts.
1:21:01The customer sat numbers are higher."
1:21:03So we know that it's not just a Tim Cook thing?
1:21:07And the second one, possibly better, is this is before the App Store, right?
1:21:12This is 2007.
1:21:13Yep.
1:21:14And when he's showing off Safari and he says "I want to show you a really cool app that Facebook wrote"
1:21:23"And so here's all my friends in Facebook and I can go into any of those and I've got an inbox right here"
1:21:28And it's not an app, it's the Facebook website of course, it's the mobile web app
1:21:33And it's just so like happy to show off how Facebook, this cool new social network that people are using
1:21:42they have an app for the iPhone and of course for the iPod touch because now you can use
1:21:48apps on your music player on the web through Wi-Fi.
1:21:54Because another big theme of this event is that Steve is unhappy about Wi-Fi login pages.
1:22:03And he says, "We built Safari, so Wi-Fi is not useless anymore."
1:22:07When you get a login page, your music player has a browser and you can fill in the credentials.
1:22:14And he was particularly upset about Stanford University putting a login page on their Wi-Fi
1:22:19network.
1:22:20He hates Stanford.
1:22:21The thing that really got me was even walking through Stanford University to use their Wi-Fi
1:22:26network, you're given a web page and you have to log in with that web page.
1:22:30If you can't do that, you can't get on most Wi-Fi networks outside of your home and office.
1:22:36To Steve's credit, I will say the the Wi-Fi at our local hospital is a St. Jude is really
1:22:46crummy on iOS.
1:22:47Like even today, like you go and join the wireless network.
1:22:51And then now, thankfully, iOS 7 and higher remembers the password.
1:22:56But it's like occasionally just like throws it back up.
1:22:59Like I'm in Tweetbot and then like Tweetbot crashes and I have to go to Safari and oh,
1:23:03I have to sign back into the Wi-Fi page.
1:23:05It's terrible.
1:23:06It's so strange to remember a time when Wi-Fi was a privilege and now it's kind of obvious
1:23:11for us.
1:23:12But my issue with the whole demo is like that's a very chicken and egg problem.
1:23:17Like if you don't have Safari, like who cares if you don't have Wi-Fi?
1:23:20I guess to have the store, but I don't know.
1:23:24It's sort of funny.
1:23:25Yeah, that is a good point.
1:23:27It's not a problem, is it?
1:23:28Like it's not a problem unless you have a web browser.
1:23:33I get what you're saying.
1:23:34it's very chicken and egg.
1:23:35It's like, well, we don't need it there
1:23:37unless there's a web browser there.
1:23:39Yeah, I get you.
1:23:39But he is saying that people are trying
1:23:41to start to implement it and failing
1:23:43and it's because there's no keyboards and there's, anyway.
1:23:47Yeah, but I get what you're saying,
1:23:48that it's quite interesting.
1:23:49- And of course, one of the last announcements
1:23:54is that the iPod Touch is going to be
1:23:55the first touchscreen device
1:23:58that Apple is going to ship outside the US.
1:24:01- That's big.
1:24:03Yeah, that's big because after the iPod Classic,
1:24:06the iPod Touch was my first, I guess, iPhone OS device.
1:24:11- Same here? - Yeah.
1:24:15- I was able to get a touch before the iPhone was available.
1:24:17- Yep, same.
1:24:18Well, actually there's a funny story about my former boss
1:24:26buying an original iPhone and then basically forcing me
1:24:31to buy it because he didn't know how to use it but I think he told that on the iPhone.
1:24:35Yeah yeah that's another story.
1:24:38Yeah interesting and the touch today, Apple doesn't break out sales numbers but I think
1:24:46the iPod touch today is still a pretty important product I would imagine that's the best-selling
1:24:50iPod and it's sort of a big deal because it's with kids and even in the classroom like there's
1:24:57some iPod touch one-to-ones floating around. The iPad has offset a lot of that.
1:25:01I think the iPod touch is still an important, relatively important product
1:25:07to Apple and in a second we're going to talk about the last dates that
1:25:10iPods are updated and the iPod touch is the most recent and the most frequently
1:25:14updated. I think that speaks to its importance because it is a full-fledged
1:25:18iOS device and even though it doesn't have an LTE option which I would love an
1:25:24iPod touch that you could buy with LTE like an iPad.
1:25:30The iPad is just a big iPod touch.
1:25:32Yeah it's fine.
1:25:33You can't do real work on an iPad.
1:25:36You can on an iPod though.
1:25:38Yes, that clickable really makes it easy to scroll through your contacts and look up someone's
1:25:43phone number.
1:25:44You also can on smart watches but anyway.
1:25:49To close that off, Myke tell us about our awesome friends at the Omni Group.
1:25:53I will do that.
1:25:54OmniGroup are our final sponsor for this week's episode and we love them very dearly and I
1:26:00would like to today talk a little bit about OmniFocus.
1:26:06So very recently the OmniGroup have released OmniFocus 2 for the Mac.
1:26:10It features a brand new design that feels right at home after you've used OmniFocus
1:26:142 for iPhone and if you don't mind me saying OmniGroup is going to feel right at home on
1:26:19Yosemite as well.
1:26:20I think it feels very nicely in that interface.
1:26:24There's a new standard version of OmniFocus
1:26:27with a cheaper price of just $40.
1:26:29This allows you to get a handle on all of your projects
1:26:31and gives you all of the features you're gonna need
1:26:33to stay productive.
1:26:34You can easily sync with OmniFocus for iPhone and iPad
1:26:37with Omni's own free sync server,
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1:26:42You can take advantage of OmniFocus 2's
1:26:44incredible forecast view to get a quick glimpse
1:26:47of your day, week, or month.
1:26:49You can easily see all of your tasks and appointments in one screen, allowing you to effectively plan out your day.
1:26:53Personally, I live in forecast mode on my Mac and on my iPhone.
1:26:57I think right now I probably couldn't live without it.
1:26:59It really, really helps me plan out how my days are going to go and work out where my projects are.
1:27:04OmniFocus 2 for Mac also features a slick review mode,
1:27:07which allows you to quickly check out the status of all of your projects so you can, in one glance,
1:27:12and in one view, so you can easily see how you're progressing.
1:27:15If you want to really dig into OmniFocus,
1:27:18And once you do, you're really going to wonder how you got by without it.
1:27:21You're going to want to live in this application.
1:27:23And they also have a pro version of OmniFocus 2,
1:27:26which offers some additional fantastic features like Apple
1:27:29script and custom perspectives.
1:27:31And don't forget, OmniFocus 2 for iPad should launch alongside iOS 8
1:27:36to really complete this fantastic and beautiful suite of applications.
1:27:39There is currently a version of OmniFocus 2 for the iPad out,
1:27:42but sorry for OmniFocus for the iPad out, but OmniFocus 2 is coming with iOS 8.
1:27:47If you want to find out more about OmniFocus, go to omnigroup.com/omnifocus.
1:27:52OmniFocus 2 is available directly from the OmniGroups website or the Mac App Store.
1:27:57So that's OmniFocus from the OmniGroup.
1:27:59Your life in perspective.
1:28:01Such a, I was so excited when they were going to help us get Relay going.
1:28:06It's, it's such an excellent app.
1:28:07I mean, I, I live in OmniFocus.
1:28:09I can't imagine doing my job without it.
1:28:12It's, it's critical to everything I do.
1:28:15I love them.
1:28:18Thank you.
1:28:19What's not, what's not so critical to Apple at least seems to be the iPod.
1:28:23These days.
1:28:24Especially the classic.
1:28:25Oh God.
1:28:26Let's so listen to these dates.
1:28:27Okay.
1:28:27So listen to these dates, okay, so this is
1:28:29These are the dates that the iPod various iPod models were last updated
1:28:34The iPod shuffle which we didn't even talk about
1:28:37It has no display it its whole thing was like life is random and play music randomly
1:28:43You can sync things to it and play in order as well last updated in September of 2010
1:28:49So for you see my oven the Nano
1:28:53Which it went from the watch face that we talked about - they sort of went back to a candy bar
1:28:58But it's a touchscreen and looks like iOS but has round icons. It's very strange
1:29:01I own one of those iPod nanos and I gave it to my brother. I was like forget it. I'm done
1:29:07That'll spite. Yeah, so well, I just I don't like touch devices that I exercise with it just what?
1:29:14anyways
1:29:16September 2012 so two years ago
1:29:18Yeah, I bought classic
1:29:21Now this date of September 2009
1:29:23Which is five years ago is a little bit incorrect because they have tweaked the hard drive sizes over time
1:29:29They had two models and they just went back to one model. It's just one model now
1:29:33but more or less the same since September 2009 and
1:29:37The iPod touch again an iOS device
1:29:41technically last updated
1:29:44Just in June, but really the year before
1:29:48This this year in June they used to have two models of iPod touch and then they consolidated them
1:29:53It still runs Federico correct me if I'm wrong that I bought it shells an a5 processor in it
1:29:58yeah, yeah and
1:30:01Sure lower res cam. You're that look at me. I do work on iOS
1:30:06It has an a5 processor an older iOS device but
1:30:12Even then not updated as often or frequently as the iPhone definitely not as powerful as the iPhone
1:30:18I do have the Apple touch, you know, why because it's the device I use for the beta us
1:30:23Yeah, this is Myke Myke you have one. Yep, actually shipped it to you from Tennessee to London and it was
1:30:31Not super fun. Anyways, that was it. It's a very did you take your iPod touch on your mic? Yes
1:30:41so
1:30:43Federica you're gonna walk into the sales numbers, and it's very clear that
1:30:46To me at least I think this is somewhat of a cycle that yes the iPod is coming less
1:30:51popular because of the iPhone and
1:30:54Because of streaming music services and because of a hundred different reasons
1:30:58But as they've become less popular Apple has sold less of them so they update them less frequently so they sell less of them
1:31:04So they update less frequently
1:31:06But these numbers and we have a chart from a website called
1:31:11Mac stories. I hit that website
1:31:14It should be responsive you should be responsive to that. Yeah, I know wait what year is this?
1:31:20So so walk us through this
1:31:24It's a slow death basically. I was looking at them at the last
1:31:30The numbers from the last quarter from July and basically the iPod represents 1% of the company revenue and
1:31:39To date Apple has sold just shy of 400 million units to be precise
1:31:46394 million iPods sold to date from I don't have the the breakdowns for
1:31:54individual lines of iPod but still
1:31:57the iPhone has sold more units by the way, and
1:32:01so you can see especially if you look at the last 12 quarters, you can see
1:32:06starting from
1:32:09the holiday quarter from 2011
1:32:12you can see this basically the
1:32:15the iPod the iPods decline just becomes
1:32:19clear because you can you can see
1:32:22the holiday quarters
1:32:25started to to to see sales cut in half
1:32:29between
1:32:312013 and 2014 and then each quarter
1:32:34Basically the iPod has now settled
1:32:37below the 3 million units sold each quarter. It used to be
1:32:45almost 8 million units per quarter and now it's less than half. So
1:32:51obviously, like you said Steven, it's a problem of Apple not caring much about the iPod so people can see that and people
1:33:00don't buy new iPods because there are no new iPods, but also I guess the bigger problem is that
1:33:06The iPod is now a feature.
1:33:08The iPod and the idea of
1:33:11playing music, listening to music, is
1:33:15now an app. Whether it's the music app or whether it's
1:33:21Spotify or audio or Beats Music, which Apple bought.
1:33:25Listening to music is not a product.
1:33:28It's become a feature. It's become something so obvious that it can be an app that you download.
1:33:34or it can be iTunes still, if you're subscribed to iTunes match or if you still like to sing music locally
1:33:42but clearly the future is something like Beats music or something like iTunes radio
1:33:47and of course there are still, Apple is still making, you know, iPods
1:33:53as you said, as you know that Steven with the dates, the iPod Classic which is the, you know, the traditional, the classic iPod
1:34:02was updated five years ago. So I was thinking about the iPod and I was
1:34:07thinking about the evolution of the iPod and I kind of wanted to talk about the
1:34:12impact of the iPod through history and the kind of change that the iPod brought.
1:34:17So what started as a breakthrough product has, in my opinion, become a feature.
1:34:23But in becoming a feature, the iPod has left us with a message, I think.
1:34:28The importance of the iPod is that in creating a portable device focused on a single feature,
1:34:38Apple didn't just focus on the specifications of the device, didn't just focus on the hardware,
1:34:44because it was new hardware.
1:34:47They didn't just market a click wheel.
1:34:51They sold it like a way of life, I think.
1:34:56If you care about music, if you love about music, we're not just giving you a cool piece
1:35:01of hardware, we're giving you a live companion.
1:35:04We're giving you a pod, an extension of yourself, an extension of your habits.
1:35:09And if you're a music listener, if you love music, you're gonna want the iPod, not because
1:35:14it's got the super fast hard drive, not because our headphones are the best, and not because
1:35:20we have the best LCD displays, but because we are giving you a lifestyle and because
1:35:28the iPod is the best way to listen to music, and we can see that through history other
1:35:35companies have copied this approach.
1:35:38And if you look at MP3 players before the iPod and after the iPod, you're gonna see
1:35:44basically the same image on Google search if you search for smartphones before the iPhone
1:35:51and after the iPhone.
1:35:53And the same is true if you look for headphones before beats and after beats.
1:35:57These are products that maybe with time they become obvious and maybe with time they become
1:36:02features but they do leave a lasting appeal and a lasting message.
1:36:07And the appeal of the iPod is that, especially in light of Apple making, or at least being
1:36:14rumored to make, a wearable device, if you don't care about fashion in the sense of how
1:36:21people are going to integrate the device in their daily lives, if you just focus on the
1:36:27tech without caring about the human part and the lifestyle part, you're gonna miss on a
1:36:33big opportunity.
1:36:35And I think that's the big message of the iPod.
1:36:38Yeah, and I think, I mean you guys make fun that I'm an old man, but I think our generation
1:36:44is particularly suited to appreciate the iPod.
1:36:48That for me and for you guys, you know, I was in high school when the iPod came out.
1:36:54I got my first one in the third gen as a kind of a graduation present.
1:37:01We were the right age where music was very influential.
1:37:04You know it's very influential on most people in their teens and early 20s and it connected
1:37:12with us in a way that for me at least computers really didn't and computers connected with
1:37:18me more than most people.
1:37:21But the fact that I could have an iPod I could have all my music on it that my music was
1:37:27part of my identity and you know it was a very personal thing to hand somebody your
1:37:33iPod and let them scroll through it. You know, it still is. It still is to a degree.
1:37:37Like, it's weird, like, if you see someone's shared iTunes library or an
1:37:41audio playlist or Spotify library, like, the music you listen to is a very
1:37:47personal thing and the iPod made it even more so that you could just be
1:37:52cocooned with your music, with your iPod, with your earbuds, and have an experience
1:37:57alone
1:37:59Was very powerful and one that to this day still resonates with me. I still listen to my pods. I fall asleep some nights and
1:38:06It made what the iPod did more than any other device that I can think of is that it made
1:38:13Technology personal that yes, and we've talked about it that
1:38:16Computers went from mainframes to laptops and and in that the personal computer became personal and that's absolutely true
1:38:22But with the iPod it feels different it feels like something
1:38:26that is an extension of you and
1:38:29smartphones have just
1:38:33written that train further that
1:38:35If it was weird to hand over your iPod to your girlfriend to flip through music. It's even odder to hand somebody your phone
1:38:41Because their phone says so much more about you and is a wearable gonna say even more probably and I
1:38:48Just think that Apple tapped into that and three of us at least you know being in our mid to late 20s
1:38:55Like we were the perfect age. We were we were right there and I think that's why this is such an important thing to us
1:39:02And it's worth mentioning as well because I think that it gets the names and the words have got abstracted over time
1:39:10podcasts
1:39:12Come from the iPod like that's where that name comes from
1:39:15Because it was a way of getting these sort of like on-demand audio
1:39:21broadcasts onto your iPod. Like there was an app, like one of the first apps was called Lemon Podder
1:39:27if I'm remembering correctly, before Apple then integrated
1:39:31podcasts into iTunes. And it was because it was a way to get these sort of broadcasts onto your iPod.
1:39:39And I mean, I remembered installing all the software needed to do that, and I remember watching video podcasts on my video iPod and
1:39:45syncing, I remember, you know, waking up
1:39:48early on a Wednesday morning so I could sync MacBreak Weekly onto my iPod before I left for school or for work or whatever and
1:39:55The for me like the the iPod was as important for podcasts as it was for music and
1:40:03And it enabled me to fall in love with that medium as well
1:40:06So that this product is such an interesting thing and I want to ask you both one final question before we wrap up today
1:40:15and I'll start with you Stephen is there anything left in this product category?
1:40:18A portable music player?
1:40:22iPod.
1:40:23I mean I think to a degree I think of all the iPods that are left today I think the
1:40:30classic still exists for people like me who do want all their music with them
1:40:35and the nano and shuffle silks is for people who work out but I think we are becoming increasingly
1:40:42Marginalized and I think that if if we look back in another five years
1:40:45They're gonna be gone
1:40:48I think that the iPod is very near to the end of its life
1:40:53And I'm honestly surprised that there's still four models
1:40:56I really would have guessed that by now the classic at least would have gone away or that the shuffle would go away
1:41:02I think the nano will probably
1:41:05Were to go out on a limb would say will survive the longest besides the iPod touch
1:41:10So I don't, there's definitely nothing outside of Apple that's worth talking about and even
1:41:17within Apple the conversation is becoming shorter and shorter.
1:41:21What about you Federico, what do you think?
1:41:25Well I don't think there's much of a future for the iPod as a dedicated music device.
1:41:32I don't see Apple getting into the high fidelity audio playback.
1:41:39I'm thinking of the device that I guess Neil Young wants to sell about, you know, trying
1:41:46to play back music with the highest quality on a portable device.
1:41:53Honestly most of the stuff that the iPod could do, now you can do on an iPhone or on a tablet.
1:42:02And even the addition of apps and games, now you have those on your phone.
1:42:08So I do believe that the iPod as a device, as a product that you buy and that you keep
1:42:14with you, that's going away.
1:42:18Especially if Apple is really building this wearable device for people to work out, that
1:42:24could be a solution and a replacement to the iPod Shuffle and Nano.
1:42:29But the iPod has a vision, the iPod has an idea, right?
1:42:35importance of music in our daily lives, more than movies and books, because movies and
1:42:40books are something that you have to consume actively, right?
1:42:45You have to sit down and watch a movie or read a book.
1:42:49Music is something that keeps you company when you're doing something else.
1:42:54So wanting to give a market to music, I don't think that's going away.
1:43:00And I do believe that Apple's focus on music can be seen in the acquisition of beats music
1:43:05and the love, the passion for giving people better music, that will be around.
1:43:12Whether it's the Beats headphones or whether it's the Beats Music app, or the integration
1:43:18with iTunes Radio and curation for better music.
1:43:22So the iPod as a product may be dead, or at least dead soon enough.
1:43:28The iPod as an idea, as a philosophy, as a way for Apple to care about music, I think
1:43:35that's going to say.
1:43:39Thank you Federico, and thank you all for listening to episode 1 of Connected.
1:43:43It has been an absolute pleasure recording this episode.
1:43:46I hope that you have all enjoyed listening to it as much as we have creating it.
1:43:50So please, we're back in action now on our new home, which is at relay.fm.
1:43:55If you'd like to find the show notes for this week's episode, go to relay.fm/connected/1.
1:44:03We are @_ConnectedFM on Twitter.
1:44:07I am @imike, Federico is @Vatici, and Steven is @ismh.
1:44:13We would like to thank a specific studio for helping Steven out today.
1:44:18Steven, would you like to just give your thanks to your very new fancy recording digs that
1:44:22you're in at the moment?
1:44:23Yeah, so I'm I'll be recording connected out of fuel film. They're a studio here in Memphis
1:44:30They're doing some really great stuff with video and nonprofits and they've been kind enough to lend us
1:44:36Their space every week for me to do the show
1:44:39so you can check them out fuel film org and
1:44:42drop them a line if you
1:44:45If you'd like they do the really cool guys have been great to work with over the last month or so putting this together
1:44:50So thank you to them. That's why Steven sounds so incredible this week. I think I have some work to do
1:44:56Thank you all for listening as I said, and we'll be back next week. This show will actually be streaming live in the future
1:45:04So keep your eye. I know
1:45:07keep your eye on the
1:45:09the site relay FM and on the
1:45:12Network's Twitter account which is underscore relay FM and we'll be tweeting out information about the show streaming live
1:45:19and that will be most likely
1:45:22from next week's episode. So keep an eye out for that. That will be interesting.
1:45:27Yeah, we'll see if all the work I've done works. Yeah, we'll see. Until then, thank you so much. We'll be back. Bye-bye.
1:45:35Arrivederci. Adios.
1:45:38We're back!
1:45:43[ Silence ]