00:00:08 ◼ ► From Relay FM, this is Connected, episode 455. Today's show is brought to you by Fitbud, CleanMyMac X, and Elektrik.
00:00:17 ◼ ► I feel quite honored to be able to introduce today's episode. We'll talk about why a little bit later on in the show.
00:00:24 ◼ ► My name is Mike Hurley and I am joined, as I have been for a super long time, by Federico Vittucci.
00:00:34 ◼ ► And it's also my honor to introduce another friend who's been with us a long time, Mr. Steven Hackett. Hello, Steven.
00:00:45 ◼ ► I am greatly honored, especially since I got to go last today. It feels like leading up to me. It's kind of nice.
00:01:10 ◼ ► We shall start, as we often do, with follow-up. And I want to thank everybody who has jumped on the Kickstarter for my 2024 Apple history calendar.
00:01:20 ◼ ► We are well on our way now. It's been running for a week. It's right in line with what it did last year, which I'm very excited about.
00:01:29 ◼ ► I have all these charts and graphs, right? Kickstarter, if you never run one, they give you so much data on the dashboard. It's really cool.
00:01:35 ◼ ► So right on track with last year, if you haven't backed it yet, you still have some time.
00:01:40 ◼ ► The Kickstarter ends the morning of July 14th, and you should go check it out because it completes the trilogy.
00:01:48 ◼ ► This calendar looks at the history of Apple retail and its services business. And it's this awesome wall calendar. You can get digital versions. You can get wallpapers. You can get stickers. All sorts of stuff.
00:02:00 ◼ ► And I'm really pleased with how this one is shaping up. You should go back and get yourself a calendar later this year.
00:02:14 ◼ ► I'd forgotten about everyone's favorite character, Big Money Hackett. Stephen, I thought you were starting the show by saying, "We start as we often do, by talking about calendars." And that was very funny to me, but you said with follow-up.
00:02:30 ◼ ► I mean, we do. We talk about it for, what, three to four weeks a year every year for the last three years.
00:02:37 ◼ ► Have you thought how over the course of 10 years you've literally become a Stephen for calendars?
00:02:43 ◼ ► I know. That's one of the earliest episode titles of the show. It really was prophetic.
00:02:53 ◼ ► What is it? You either die a hero or you live long enough to become a Stephen for calendars.
00:03:13 ◼ ► That is very normal for me. There's like a TV show or something. Simpsons, right? Where the Simpsons predicts everything.
00:03:26 ◼ ► I don't know what the exact wording is, but you can go back and find a Simpsons episode that will predict anything.
00:03:34 ◼ ► And at this point, there is enough show titles that you can just go back and prove anything.
00:04:02 ◼ ► And here we are in episode 455. I have a little piece of, what would you call this? I would call it a Link content strategy.
00:04:12 ◼ ► Where a anonymous 512 pixels reader and listener to the show, I believe, sent me an eWorld promotional mailer.
00:04:41 ◼ ► So this was a mailer that Apple sent out to, I assume, a bunch of people promoting eWorld in 1994.
00:04:47 ◼ ► And I scanned it all and cleaned it up and put full size scans over on 512 pixels as a way to like, you know, talk about eWorld and then shamelessly link to my own Kickstarter at the bottom of the blog post.
00:05:05 ◼ ► This mailer is very much, this could have been an email, but email just didn't exist really. So like they had to make a flyer instead.
00:05:21 ◼ ► It's like, I'm sure you guys remember this, right? All of the CDs for different internet service providers.
00:05:31 ◼ ► Yes. 500 hours free on AOL because you bought a Coke at a gas station, right? They were just everywhere.
00:05:39 ◼ ► I would like to follow out to episode 379 of the talk show, which that seems funny that we have more episodes. Anyway.
00:05:49 ◼ ► It feels like the talk show has been around forever, but maybe it doesn't, maybe like episode one was post-fire, but anyway.
00:05:55 ◼ ► Episode 379 of the talk show where Christian Selig, developer of Apollo, joined John Gruber and I thought they just had a really great conversation about kind of the full details of Apollo and Reddit.
00:06:08 ◼ ► And where Selig's going from there. And John says it in the show and it is kind of so bizarre to me in a way for like how good spirited Christian Selig is.
00:06:20 ◼ ► Like I can't fathom it. Like I don't understand why he isn't just like cursing everybody out all the time, you know? Like he would have been well within his rights to do this.
00:06:38 ◼ ► I haven't interacted with Christian much over the years, but did a little bit over email like a many number of years ago.
00:06:44 ◼ ► But he just seems like a nice dude. And I really hope that, I just feel bad for him. And I just hope that he isn't like soured, you know?
00:06:54 ◼ ► And I had forgotten that he also made Pixel Pals and like he references to that being like a thing that he still gets a lot of enjoyment out of.
00:07:05 ◼ ► And so, you know, I'm happy he has something to like continue working on until I assume he comes up with the next thing that he wants to do.
00:07:34 ◼ ► Anonymous informants. So there was a report that came out I think yesterday from MacRumers and other outlets that there are some Beats Studio Pro headphones on the way.
00:08:02 ◼ ► So these will be releasing on July 19th. They will come in a number of colors. They're actually in the images. Black, Navy, Sandstone and Deep Brown.
00:08:15 ◼ ► The source seemed to indicate to me that there will be no transparency mode but that was unclear.
00:08:33 ◼ ► They'll have a new carrying case and optimized sound profiles that are called Beats Signature, Entertainment and Conversation.
00:09:42 ◼ ► When you started this I thought you were going to just talk about like if you know like for clear AirPods or something.
00:09:56 ◼ ► I mean I feel like for the two of you it would be pointless because you put it in a case.
00:10:50 ◼ ► Because if I was going to pay a 30% premium I would expect to have the highest storage in there too. You know?
00:12:12 ◼ ► Finally. I feel like we need a sound. Like a proper sound effect to introduce the segment.
00:12:41 ◼ ► I mean you have made up sources about the headphones. You know? How do we know that person's real?
00:13:22 ◼ ► This central location like this orchard which is the source of the smell sounds like a place in Metroid Prime.
00:13:39 ◼ ► It's just a big terrarium with like a hose on the top and there's like a bunch of trees inside and it's just like extracting the smell.
00:13:50 ◼ ► This was backed up by a second anonymous source that was present when Apple Park was being built
00:13:59 ◼ ► and said that the hardware to pipe smells in through the ventilation of the building was part of the construction.
00:14:19 ◼ ► Because you have two sources here. Is this something that they taught you in journalism school?
00:15:09 ◼ ► Ian, a friend of ours who we called Ian when we were at WWDC at a hotel one night to tell us a story about a car.
00:15:44 ◼ ► And there are specific systems that tie into the heating and air conditioning systems to send out fragrances into the air being pushed out by the fans.
00:15:55 ◼ ► Okay. This is where things get wild because Cameron, David and Eric all wrote in with examples of companies that provide this equipment.
00:16:07 ◼ ► And they'll be in the in the show notes, but I'm just going to tell you some of the names of these products because they're all fantastic.
00:16:15 ◼ ► So we have Scent Air, which apparently has the contract for Disney World where they pipe in different smells in the parts of Disney World. Eco Scent Aroma 360, which I think is my favorite.
00:16:46 ◼ ► It's the one. Yeah. Oh, look at it. Look at what is this professional machinery going on here?
00:17:14 ◼ ► I think so. I was going to say some of these are pretty small. You could probably put one in your in your home.
00:17:22 ◼ ► This one is only one hundred and eighty dollars. So this one must be for like home use.
00:17:32 ◼ ► On the Aroma 360 page, they have a contact form and the drop down to like what type of contact you want. Home scenting, business scenting, home and business scenting, private label products and customer support.
00:17:51 ◼ ► I'm going to say the Aroma 360 website is maybe not very, very well optimized because I just got a thing that says this page is temporarily unavailable because the device from your location is sending large amount of web requests.
00:18:30 ◼ ► I don't think they're going to ship it to Italy, though, because they're asking for a state.
00:18:43 ◼ ► Contact us today. One of our scenting experts will be in touch to guide you to the perfect fragrance.
00:18:57 ◼ ► One of our "sentists" will provide you with a personalized assortment of scents from our extensive scent library.
00:21:28 ◼ ► And I send you a picture of it and I'm like, "Hey, guys. Look what just got delivered."
00:21:38 ◼ ► But I feel like a few people that I've talked with recently are using it as like an underline.
00:22:00 ◼ ► Or what it's saying is, "This person was very surprised at your outpouring of emotion."
00:22:54 ◼ ► All you need to do is imagine, like, what are the words that would come before the exclamation mark?
00:23:34 ◼ ► I could have really... This could have been a very long game I could have played with you.
00:24:14 ◼ ► It's like the same way of, like, do people use every emoji the way Apple describes them?
00:24:21 ◼ ► So, otherwise, people will be buying a lot more eggplants than they otherwise pretend to.
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00:26:07 ◼ ► I love FitBod because it does a really great job at keeping up with me as I progress in my fitness
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00:27:08 ◼ ► You would just go in there and sit and stand and then they would find you based on what you're wearing.
00:27:15 ◼ ► I hate that like, I hate it for the Apple employees who had to try and describe people visually.
00:27:28 ◼ ► Right. I mean, you know, they would say, well, he's pretty tall, but he's not as tall as his coworkers.
00:27:53 ◼ ► But two Apple Stores that had one reopened and one opened just this past week, I have Genius Bars.
00:28:00 ◼ ► So Michael Stieber has details on his excellent sub stack, which I've got links to in the show notes.
00:28:32 ◼ ► I think when you have a customer support issue, you should feel like you have a place in the store.
00:28:37 ◼ ► And you're not just kind of milling about hoping that someone finds you to fix your phone for you.
00:28:48 ◼ ► And I was expecting that there was a possibility this was just a nostalgia thing because it was the first store.
00:28:57 ◼ ► Right. So like, oh, they're just really because it also is the old Genius Bar logo, which I think is the most surprising part.
00:29:12 ◼ ► It's in the mall, which is below Apple's new campus in the old Battersea Power Station building.
00:29:18 ◼ ► So like the big campus they just opened in London. This store is in the mall beneath it.
00:29:23 ◼ ► And this store just looks stunning. I have not gotten to go see it yet, but I'm going to because it just looks fantastic.
00:29:40 ◼ ► Right. Like it is a protected building. And so it's just running through the store, but just like adds this specialness to it.
00:29:49 ◼ ► Yeah. We have a few stores like this, you know, kind of like the one was it in Milan, Federico, that you went to?
00:29:59 ◼ ► Oh, the Milan one's the one with the crazy waterfall, right? Which is apparently leaking.
00:30:04 ◼ ► I mean, of course it is. Somebody told me that the Milan store has a leak problem from the fountain above.
00:30:13 ◼ ► So that does not surprise me at all. Yeah. But yeah, like where we have stores like this, you have stores like this where they they take emphasis and they take elements from the buildings of which the stores are built inside of, which I just think is super cool.
00:30:28 ◼ ► We have that like in the Covent Garden one has this beautiful skylight kind of stuff. But yeah, this store looks awesome.
00:30:33 ◼ ► I like the old wood that they're using now. They went like all like limestone for a while.
00:30:40 ◼ ► Yeah, they look great. And I think that, you know, over time it'll roll out. I mean, there's still stores now that have the design previous to like the Angela era with the sort of wood and the big screens and the stone floors.
00:30:54 ◼ ► And it takes time to turn over these locations. I mean, there's hundreds and hundreds of them now. But I like this new chapter and I hope that they find a way to bring Genius Bars to stores without doing this full redesign.
00:31:08 ◼ ► So my store here, Saddle Creek, was one of the first ones to get the big like 6K display in the back and actually actually moved from its previous location to a new location kind of across the street.
00:31:21 ◼ ► And I would love to see them get a Genius Bar without having to do a full remodel because it's not due for remodel for years and years because it is that new design with the avenues and stuff.
00:31:33 ◼ ► So, yeah, exciting. And I think I think a realization that, you know, some of the stuff they've tried in retail hasn't stuck or wasn't as good as they thought it would be.
00:31:45 ◼ ► And I think by having some physical space for certain things, I think maybe that'll restore some some feeling of order in the stores.
00:32:05 ◼ ► Alright, so I just wanted to mention a quick thing that I posted on Mac Stories today. I was inspired by this article on 9to5Mac by Fernando Silva about this silly workaround to enable this "clamshell mode" in iPadOS 17.
00:32:22 ◼ ► Now, obviously, iPadOS 17 does not have a real native clamshell mode. And by that, I refer to the ability to connect an iPad to an external display, close the lid on the iPad, whether using a Magic Keyboard or a what's it called, a Smart Folio, and continue using iPadOS on the external display.
00:32:45 ◼ ► By default, if you connect an iPad, including with iPadOS 17, nothing has changed. If you connect it to an external display and you close the Magic Keyboard, the display gets locked because the iPad still does not have real clamshell feature.
00:33:01 ◼ ► However, Fernando came up with this idea of, which I guess has been possible before, it's been possible for even with iPadOS 16, but it's better to rely on this hacky workaround in iPadOS 17 for reasons I'll mention in a minute.
00:33:21 ◼ ► The idea being, well, what if you connect an iPad to an external display and in settings, under Display and Brightness, you disable the automatic lock and unlock feature.
00:33:42 ◼ ► The iPad 2 was the first one to introduce the Smart Cover, as it was called at the time, and one of the sort of key features of the Smart Cover, which has carried over to the Smart Folio and to the Magic Keyboard, is automatic lock and unlock.
00:33:56 ◼ ► Meaning, when you close the cover on top of the iPad display, the iPad gets locked. When you open it again, the iPad is unlocked.
00:34:04 ◼ ► If you turn that off, close the iPad, and you connect it to an external display, well, the iPad is not locked.
00:34:16 ◼ ► So in theory, you can use that workaround to use Stage Manager on an external display with the iPad closed, like whether you want to keep it under the display or do what I do, I use a 12 South, what's the name of the thing I have, the BookHark.
00:34:36 ◼ ► You can put the iPad with a closed Magic Keyboard in a stand, and so you don't have to see your iPad's display, you know, always on, on your desk.
00:34:45 ◼ ► Now, obviously, this is a silly workaround, and it's not ideal, because really, it should be like a MacBook, where you connect it to an external display, and the screen turns off, and you can use your computer in clamshell mode.
00:34:57 ◼ ► But in iPadOS 17, so I linked the 9to5Mac story, and I offered some additional suggestions.
00:35:06 ◼ ► So in iPadOS 17, there are new automation triggers, and specifically, there's a new one called Display Connects and Display Disconnects.
00:35:17 ◼ ► So if you use this automation trigger, which is, again, is new in iPadOS 17, you can now do things like when my iPad connects to an external display, turn on Stage Manager, like you can do that.
00:35:31 ◼ ► Or in this specific instance, for this workaround, what you can do is, when my iPad disconnects from an external display, open the Settings app, and take me to the specific page of Display and Brightness.
00:35:47 ◼ ► So that I thought, if you want to rely on this workaround, when you disconnect your iPad from an external display, and you open it again, I'm guessing that you probably want to enable the automatic lock and unlock behavior again.
00:36:01 ◼ ► So you can run a shortcut that as soon as you remove the cable from your iPad, and you open it again, you will find the Settings page right there in front of you.
00:36:11 ◼ ► So all you need to do is flip the toggle, and you will enable the lock and unlock behavior again.
00:36:25 ◼ ► And so I wrote it up on Mac stories, and I'm probably going to keep using it, because it's better than, you know, keeping my iPad open on my desk.
00:36:35 ◼ ► It would be so much better if they just went that one step further and made it one of the things you could toggle on and off, right?
00:36:42 ◼ ► Like you can toggle on and off Stage Manager, but if they were going to go to that level, then actually just do the thing.
00:36:53 ◼ ► So what I'm going to do in the meantime, because I don't think we're going to get clamshell mode in iPad S17, right?
00:37:02 ◼ ► But what I'm going to do is I'm going to follow the feedback and ask for a shortcut action to set the lock and unlock behavior.
00:37:17 ◼ ► There are a bunch of shortcuts actions already for the Settings app, and they're all called like set something on or off.
00:37:27 ◼ ► And so, yeah, I'm going to follow the feedback and ask for, hey, let me set lock and unlock with a shortcut action.
00:37:52 ◼ ► Yeah, so Face ID, obviously the camera is covered and you cannot use the studio display camera for Face ID.
00:38:15 ◼ ► So obviously not ideal, but hey, maybe you just want to do some focused work and you don't want to see your notifications, right?
00:38:41 ◼ ► It was basically like a flashcard app that used the Smart Cover that you would unlock it and it would give you a question.
00:38:56 ◼ ► And as was in the press release and everybody, I just Googled for it and everyone must have written this from the press release.
00:39:05 ◼ ► Like if you Google for this, like it's just over and over and over again, the first Smart Cover app is what people call that.
00:39:37 ◼ ► They made all these other apps when what they should have been doing was continuing to...
00:39:46 ◼ ► And if they maybe would have just stuck to what people wanted them to do, things may have gone differently for Evernote.
00:40:03 ◼ ► Remember when they did the thing where they brought in news stories based on Evernote content?
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00:42:13 ◼ ► We are marking a really, to me, amazing and important milestone. This week marks 10 years since we have been podcasting together.
00:42:25 ◼ ► A little bit of history for those who may not have been with us that long. Mike and I, way back in the day, had a show called the 512 Podcast.
00:42:33 ◼ ► It was basically like a show kind of based around Apple and what I was writing at 512 pixels.
00:42:39 ◼ ► In the summer of 2013, we knew that it was time to expand the show. I will let Mike tell the story about talking Federico into this.
00:42:49 ◼ ► Our first episode of the prompt, which is the precursor to connected, it published 10 years ago this week.
00:43:08 ◼ ► I had the desire to create a panel show. It's something that I've wanted to do for a really long time.
00:43:16 ◼ ► I know that me and you, Steven, had spoken about it and we felt like we could bring something different to what was around at the time.
00:43:25 ◼ ► It sounds so strange to imagine that there weren't panel shows talking about Apple, but there was a couple and they'd been around for those shows at that time.
00:43:39 ◼ ► They'd all been around for a long time, so we felt like there was actually the ability for a new show like this to exist.
00:43:46 ◼ ► We were talking about it and we'd both known Federico. We knew each other enough. We weren't all talking very frequently, but we had a mutual respect for each other.
00:44:00 ◼ ► The reason I know this is because I reached out to Federico over Twitter DM to ask him to be a part of the show.
00:44:23 ◼ ► You can speak about your hesitancy Federico, but I pitched him the idea that we had and what we were looking to do with the show.
00:44:33 ◼ ► What me and Steven wanted him to come on board and us to make together. That became the prompt on 5x5 at the time.
00:44:43 ◼ ► I remember being hesitant at the time because I was really unsure because of my accent whether I'd be able to do a full podcast in English.
00:44:57 ◼ ► I was really second guessing my every decision at the time because I was fine with writing on a website, but having people listen to me, I felt very uncertain.
00:45:13 ◼ ► Whether I would sound good or be able to carry on a full conversation for like 90 minutes.
00:45:20 ◼ ► I think the first time you asked I said no and then you came back the following year and I think obviously Sylvia encouraged me.
00:45:30 ◼ ► She was like you should do it, you should do it. I said yes and I remember we started planning the name of the show on Facebook Messenger.
00:45:43 ◼ ► I remember we had this group chat on Facebook Messenger and I believe it was Steven that came up one day.
00:45:52 ◼ ► This went on for like days and we were just throwing names around and then Steven came up with the prompt.
00:45:59 ◼ ► I don't remember like we were at one point maybe we suggested like the spotlight or something similar.
00:46:35 ◼ ► So yeah, my accent was really strong and thick at the time and if you go back and listen to those episodes.
00:46:47 ◼ ► I hope my English has gotten better over the years both in spoken form and the written form.
00:47:07 ◼ ► It's something that makes you sound different and interesting and I guess you were right.
00:47:12 ◼ ► I also think one of the things that like why the show worked, why it was different is that we all did come from different places.
00:47:23 ◼ ► That is what made us different like then is that we were three people from different places and like Federico and I especially at the time were very focused on the fact that we were not American.
00:47:43 ◼ ► Yeah, but like it's something that I don't feel like we necessarily, I don't care about that the way that I used to.
00:47:50 ◼ ► But like then it was something I cared about because I felt like it was being able to talk about things from a different perspective.
00:48:06 ◼ ► But like it was a thing that I felt there wasn't enough non-American voices at the time in our space.
00:48:14 ◼ ► I really think that concept of different places, I think it also applied to where we were with tech.
00:48:22 ◼ ► I mean very often just on opinion based things Federico and I kind of end up on opposite sides of things and Mike is somewhere in the middle.
00:48:39 ◼ ► And I think that through like the dynamic of our personalities and our backgrounds not only of where we're from but our professional backgrounds.
00:48:49 ◼ ► We all come from sort of different backgrounds and what we focus on in education and what we did before all of this.
00:49:01 ◼ ► And one thing that I'm so thankful for when I think about those early days of the prompt and even as we moved into Relay FM and Connected.
00:49:10 ◼ ► That it really took all three of us and our backgrounds and our opinions on things like make this work.
00:49:17 ◼ ► And I think that there are a lot of people out there who very thankfully listen week in and week out.
00:49:28 ◼ ► We're not reviewing something new because I think we've been able to shift into a show that is really driven by the three of us personality wise.
00:49:48 ◼ ► You know, that was even a thing that we could do because I think a lot of the shows that were out there at the time like Mac break weekly have a rotating panel of guests.
00:49:57 ◼ ► That's something that we still do to this day, right? So sort of the long term chemistry of the show is hard to build when that changes.
00:50:08 ◼ ► And that's something that I'm very thankful for. And I don't know how intentional it was.
00:50:17 ◼ ► But we've been able to build on that and make something that I think people enjoy listening to.
00:50:42 ◼ ► So one of the things I think we do well, and I don't mean this to sound like this celebration of sorts.
00:50:59 ◼ ► So one of the things we do well, and hear me out because this is actually like a serious argument.
00:51:25 ◼ ► And sometimes we say things that other people will be like, "Oh no, I cannot be heard saying such a thing."
00:52:24 ◼ ► The person who was the most likely to be the only person in their country that listened.
00:52:43 ◼ ► And, you know, I guess if there's a lesson to take away from this is that it's also like
00:52:59 ◼ ► the three of us, like each of us individually, we've probably skipped episodes less than 20 times each.
00:53:12 ◼ ► And I think that turns, that's how you turn a podcast into, in a way, sort of like a family member for people.
00:53:21 ◼ ► You know, it's something relatable that you can rely on, that it's there for you when you're doing your dishes
00:53:34 ◼ ► The one last thing that I wanted to make sure I said today is like the prompt was important to me
00:53:40 ◼ ► because it was, you know, at that point, the most popular thing that I'd been a part of, like from a regular basis.
00:54:16 ◼ ► But without the prompt, I'm not sure I will be where I am now because it opened people up to kind of me and my thoughts and that kind of stuff.
00:54:28 ◼ ► Yeah, I don't think it's an overstatement to say that this show changed all of our lives.
00:54:40 ◼ ► And, you know, some of the original ideas we had in that show, like, you know, we were going to have guest people reporting on things.
00:54:49 ◼ ► And I don't think I'm overstating it to say that the prompt success helped us feel confident about launching Relay FM, you know, about a year and a half later.
00:55:05 ◼ ► But for me, at least it showed me that, oh, we can like do this the way that we do it and be successful at it.
00:55:12 ◼ ► And connected was a huge part of Relay's early success and which led to Mike and I both quitting our jobs within a year of starting the network.
00:55:31 ◼ ► And but more importantly than that, as important as that is and as thankful as I am for that,
00:55:37 ◼ ► what I'm most thankful for is that the three of us now have a bond, you know, regardless of what happened in the show.
00:55:51 ◼ ► But even if we can't, the three of us have formed a friendship that I I truly treasure.
00:56:02 ◼ ► And then, you know, the three of us talk about so much more than tech behind the scenes.
00:56:07 ◼ ► Right. We're involved in each other's lives, even though we only see each other once a year or a little bit more often.
00:56:15 ◼ ► And I treasure y'all and our friendship that and that goes way deeper than just showing up every Wednesday and talking about stuff for an hour and a half.
00:56:27 ◼ ► What I want to do is do a round robin talking about some of our favorite Apple stories that have happened in the 10 years of doing this show.
00:56:43 ◼ ► We've talked about a lot of stuff and I'm sure like looking through this list, none of us mentioned the Apple Watch launch,
00:56:54 ◼ ► But lots of things have happened and we're just going to round robin some of our favorites.
00:57:12 ◼ ► And if memory serves. So the iPad Pro was introduced at a September event and it was preannounced saying that it was a brand new device in the iPad family,
00:57:26 ◼ ► And so I remember just watching this event and this was the same year of iOS 9, which I'm going to also cover later.
00:57:35 ◼ ► And it felt like sort of this realization of a dream that I had, like finally Apple is sort of acknowledging the iPad as a device for productivity and they're making an iPad Pro.
00:57:48 ◼ ► And I was so excited. And imagine my reaction when two months later, Apple invited me to London to get a review unit for the very first iPad Pro.
00:58:03 ◼ ► And so to me, this for me, this is a special moment in terms of Apple stories because I got to review the iPad Pro.
00:58:17 ◼ ► And it was not my first Apple review unit because Apple gave me a few months before that an iPhone 6 Plus.
00:58:37 ◼ ► So this was my second Apple review unit, but it was my first time with like an actual day one embargoed review.
00:58:46 ◼ ► And so I felt like a realization of like something that I was, you know, I've been working toward for a long time.
00:58:54 ◼ ► And obviously the iPad Pro as a device in and of itself, like I was so happy that finally there was going to be like a bigger, more powerful iPad.
00:59:03 ◼ ► And the magic, no, it was not called the magic keyboard, the smart keyboard and the first generation Apple pencil.
00:59:10 ◼ ► But for me personally, this was also the first time I met Mike in real life because when I told Mike, so the plan for the day, and I mean, I guess it's fine to talk about this stuff now.
00:59:26 ◼ ► So the plan for the day was that I had, my day had been arranged and scheduled so that I would get from, I would go from Rome to London, go to the Apple offices and then immediately go back.
01:00:00 ◼ ► And if you recall, just at one point we were just making conversation and I just, I touched Gray's Apple watch and you went like, oh, I just naturally, because it's like, I remember Gray had like a stainless steel.
01:00:31 ◼ ► But I met you for the first time right outside the Apple offices in London before my briefing.
01:00:40 ◼ ► And then you guys waited for me for after the briefing and technically I was under NDA, but I showed you the iPad Pro as soon as I walked out of the Apple offices.
01:00:59 ◼ ► You, you, you took me, uh, you were, you, you came with me on the train to Paddington, I believe. And then I went all the way.
01:01:17 ◼ ► And yeah, we were playing around with the iPad Pro. We were doing the setup on the train and then I came back home and I had the iPad Pro and I had six days to put out a review and I was so nervous.
01:01:28 ◼ ► But yeah, that was, it's one of my favorite moments of my career, getting the first iPad Pro and meeting you for the first time, same day.
01:01:36 ◼ ► And of course, months later, uh, June, 2016, we will go to our first WWDC together, like me and you together.
01:01:44 ◼ ► Yeah, you broke the seal, right? Like making that trip over was all you needed to do because I could take you the rest of the way.
01:01:50 ◼ ► I mostly remember the first iPad because we recorded an episode and I don't remember why, but we ended up recording at like 6 a.m. my time.
01:02:00 ◼ ► I'm like, I think like on a Saturday or something. It was very unusual for us. Maybe it was even a Sunday. Very strange, but I will always remember that one is that connected, I recorded wee hours of the morning.
01:02:13 ◼ ► So, uh, for me, I went back to the introduction of the iPhone 6 Plus in the fall of 2014, which created the Plus Club and sparked the idea of Mike was right.
01:02:29 ◼ ► Uh, because I decided to go big and everyone thought I was silly and then everybody sold their small iPhones and got the big iPhones.
01:02:38 ◼ ► And obviously Plus Club for us was a big thing for a really long time and we held down that for, for I think Steven, you, I don't even remember what size is your phone now?
01:02:50 ◼ ► You have the big one because you went to small for you, you flip flops, you go backwards and forwards.
01:02:55 ◼ ► Uh, then like the, the iPad Pro thing was fun for me too, because I remember in this was when I was in the, like engrossed by the idea of being right all the time, uh, which obviously I don't think about anymore.
01:03:09 ◼ ► Uh, I just don't call so much attention to it anymore was that I predicted that the 12.9 inch iPad Pro or a bigger iPad Pro or a bigger iPad as we maybe called it then.
01:03:27 ◼ ► Cause it was like a thing that we thought would come and I was like, I think it will come then because most people will be watching the iPhone event and they will introduce it then.
01:03:41 ◼ ► That event was bananas cause they had the success and the success plus the iPad pro like the future of TVs apps.
01:03:52 ◼ ► And I think that was why people did that thought that they would do the iPad in an iPad event like they used to because like it was expected this was already going to be a pretty big keynote anyway.
01:04:03 ◼ ► But I think they did it for that reason of like, they wanted to make sure that people saw it and people did see it.
01:04:12 ◼ ► If Apple has something new, they put it alongside the iPhone because you'll, you'll be watching.
01:04:17 ◼ ► Yeah. I think that the, uh, the Apple watch was one of the first ones of those the year before, you know, they've got the biggest limelight when the iPhone is there.
01:04:27 ◼ ► So why not share it when they want to mine is when Apple started adding emoji mid cycle.
01:04:39 ◼ ► If it happened in Iowa seven, I can't find definitive proof online, but whenever they started doing that, we started talking about it.
01:04:49 ◼ ► And a couple years after that, we started what became the Jeremy's, which is just one of the, the, the many silly games we play on this show.
01:05:00 ◼ ► And the Jeremy's of course is when Federico has to guess the names of the upcoming emoji.
01:05:08 ◼ ► You're like, John has to post all the emoji stories for awhile, so you can't, you're not involved, which I just love.
01:05:15 ◼ ► But the Jeremy's is one of those things again of many that came out of the idea that Federico, I think you said so well, it's like, we're not afraid to be silly and sometimes dumb on this show.
01:05:31 ◼ ► Some of the best jokes come from the Jeremy's. I mean, Federico and I have matching tattoos because of the Jeremy's that Mike refuses to get.
01:05:39 ◼ ► It's just one of the best examples to me of, of that silliness that we're willing to dive into.
01:05:45 ◼ ► Uh, now kind of, um, moving on to something that's more kind of like in general, as opposed to, um, something related to us and the show specifically.
01:05:56 ◼ ► Uh, so for one of mine is Apple services growth. So like their whole from music to Apple TV plus to the app store and antitrust.
01:06:08 ◼ ► I think that this whole bucket of stuff has sparked so much interesting conversation over the last 10 years.
01:06:17 ◼ ► And I do think that it has the ability to show some of Apple's worst traits, but I think that that makes it very interesting to talk about at the same time.
01:06:29 ◼ ► So I think that over the last 10 years, this has been one of the things that I've been personally the most interested in is like how Apple have changed as the iPhone has peaked and started to stabilize, like slow down.
01:06:51 ◼ ► And the way that they have changed has been sometimes good and sometimes bad, but all in all very interesting.
01:06:57 ◼ ► I hadn't really thought about it that clearly is like services backfilling iPhone growth that used to be there.
01:07:05 ◼ ► But if you pay attention to how they talk, I can all the quarterly reports, you know, the work Jason and John and others do to cover those services is where their growth is now.
01:07:19 ◼ ► And I think that it being kind of where Apple shows the worst traits is spot on. I mean, when you talk to to sort of a bunch of Apple nerds, right, this is where they're most uncomfortable with the company, I think, including the three of us at times.
01:07:36 ◼ ► But I will say I have been really pleased with how good most of these services are. Like, Fines Plus is great. TV Plus has some amazing content on it. Others aren't as good. You know, Apple News should just be burned to the ground and started over.
01:07:52 ◼ ► But on the whole, I think they've done a better job at this than people would have given them credit for, even when they had like their big announcement back in 2019, that event where they had all the actors on stage.
01:08:05 ◼ ► But I think they've proven that they can move back further than that. Yeah. Go back further than that. The beginning of TV. What was it called? Planet of the Apps and Carpool Karaoke.
01:08:28 ◼ ► I think we reviewed an episode on the show. Like, this is terrible. And that was all I ever watched. Yeah. And to their credit, they hired really good people in a lot of these areas. And it's shown.
01:08:42 ◼ ► They had to make the bad shows to hire the good people. Mine for this round is the announcement of the iPhone 10 back in 2017.
01:08:53 ◼ ► It was interesting because we were able to talk about this product for a long time before it came out. Right. The idea of a full screen iPhone had been around in the rumor mill for quite a while.
01:09:04 ◼ ► And when they launched it, they obviously had to rework a lot of how iOS operates. Right. Leaning more into gestures because they got rid of the home button, putting more functionality in the previously known sleep wake button.
01:09:22 ◼ ► Now they call it the side button. But anytime Apple radically reworks their most popular product, it's fascinating. Back in the iPod days, they did it all the time. Right. The iPod mini is the best selling thing ever replaced with the iPod Nano.
01:09:36 ◼ ► And the iPhone 10 not only did that, it immediately made all other iPhones look old, but it also set the chart for probably the 10 years after that. And what we have now in the iPhone 14 line is even an evolution over the iPhone 10.
01:09:54 ◼ ► But such a big change in direction is always exciting and interesting. And the iPhone 10 was a fantastic phone. I think all of us loved it. And it's kind of hard to believe that it's been so long that it was 2017.
01:10:08 ◼ ► But I just remember the excitement around that phone and talking about it and reviewing it on the show and on our various websites and everything else was such a big deal. And just a very interesting, exciting product.
01:10:23 ◼ ► I opened the press release that you put in the show notes to add to the notes and I still find myself struck where when I see the name, and I can never remember initially, was it 10 or was it X? Like I know it's one of them, but like which one was it?
01:10:56 ◼ ► All right. So my next pick is something that I mentioned before. The introduction of iOS 9. I really loved that period, like that 2015 time period, both for hardware and software.
01:11:11 ◼ ► It was really a great period to cover Apple and it sort of matched my interests at the time. I was just getting started with trying to use the iPad as my main computer and I had an iPad Air, like the second generation iPad Air at the time as my main device.
01:11:34 ◼ ► And we got iOS 9 at WWDC and again this was before I would start going to WWDC in person.
01:11:43 ◼ ► So I was following from home. Just this idea of finally being able to multitask on an iPad and having split view and slide over the first version of that.
01:11:58 ◼ ► So that would come later with iOS 11. All those interactions that are still with us today, even though they're kind of different because of Stage Manager.
01:12:08 ◼ ► iOS 9 was the regular, like the very first version of split view where you would drag down from the right side of the status bar on your iPad and you would get an app picker.
01:12:21 ◼ ► Like you would get a vertical list of apps to put in split view. There was slide over that will let you open another app and that was before multiple apps in slide over.
01:12:32 ◼ ► You could only do one app in slide over at a time. So it was very limited compared to what would happen with iOS 11 and the kind of new multitasking we got with iPadOS 13 and obviously iPadOS 16 last year.
01:12:49 ◼ ► But it was great. It felt like the beginning of something new. And you could tell that was the same WWDC when Apple would talk about size classes on iPad.
01:12:59 ◼ ► And they were talking like you should accommodate for apps, you know, for your apps being big and small.
01:13:05 ◼ ► And everybody was like, maybe this rumor of a bigger iPad is actually true. And it was one of those cases where Apple is announcing software features at WWDC and they are clearly optimizing for future hardware.
01:13:21 ◼ ► So and also iOS 9, because of this excitement, it's when I started doing my annual Mac Stories reviews for iOS only at the time my iPadOS did not exist.
01:13:35 ◼ ► But iOS 9 was my first sort of proper the Mac Stories review in September. And yeah, that was it. It's how it all began.
01:13:46 ◼ ► You've done other long form things before, right? Yes, but it was not. They were never labeled as the Mac Stories review. It was always like an editorial piece with a specific angle or a specific sort of area of focus.
01:13:59 ◼ ► Or quite literally, the editorial thing you did. Which was you wrote the book, right? An editorial.
01:14:13 ◼ ► Yeah, I'm looking at something you wrote for iOS 6. Man, look at these screenshots. What a time.
01:14:19 ◼ ► iOS 8, I did something too the year before all about extensions. Yeah, iOS 8 was when Apple announced Swift 2014.
01:14:38 ◼ ► Yeah, I mean the iOS 9 iPad Air 2, that kind of era really was exciting for the iPad because it was clear from the beginning the iPad Air 2 was massive overkill.
01:14:49 ◼ ► And even though split view in hindsight wasn't the best form of iPad multitasking, it was exciting that you could do it at all.
01:15:01 ◼ ► Right? I think it was only the iPad Air 2 at first. Just a very exciting time for iPad users. And that meant an exciting time for the show.
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01:17:11 ◼ ► This is a more recent one and it ties in nicely with something Mike has a little bit later.
01:17:20 ◼ ► And it's because Apple can take the technology they perfected for the iPhone and iPad, all the best parts of the iPhone and iPad hardware experience, and brought them to the Mac.
01:17:35 ◼ ► Not everything has made it over. You know, cellular Macs, still something a lot of us want.
01:17:41 ◼ ► But they've been able to really make the hardware shine. And there's a software story as well.
01:17:47 ◼ ► It's opened the door to iOS and iPadOS developers in conjunction with Swift and SwiftUI and Mac Catalyst, other technologies.
01:17:55 ◼ ► But it's opened the door to Mac development for people who were really turned off by it before.
01:18:02 ◼ ► Or because it was so different, they just weren't able to spend the time to learn things like AppKit and Objective-C.
01:18:10 ◼ ► And so really the Mac moving to Apple Silicon and the software story of bringing MacOS, iOS and iPadOS closer together under the hood, kind of put those things together.
01:18:24 ◼ ► And as a Mac fan and primarily a Mac user, that is just been really exciting to me to see.
01:18:33 ◼ ► And I think the last two and a half, three years of Macs have just been outstanding, each in their own way.
01:18:56 ◼ ► And if now anything, the GPUs and current Macs, as we're seeing now, better than what they was before.
01:19:04 ◼ ► Yeah, for most people, Intel's integrated graphics just couldn't keep up with a lot of stuff.
01:19:10 ◼ ► And yeah, Apple's, I guess, leaving some people out in the cold with the Mac Pro, but that's just a tiny, tiny, tiny part of the market.
01:19:28 ◼ ► It's more like sort of about the evolution of one of the Apple services, and it's the evolution of Apple Music.
01:19:42 ◼ ► But I really want to point out the evolution of Apple Music, the service, because of two features that I feel like are still unmatched by the competition.
01:20:04 ◼ ► But I feel like the combination of how it's done in Apple Music, where you can choose between lossless and high-res lossless, plus the optional availability of spatial audio.
01:20:17 ◼ ► I really don't think that from an audio perspective, other music streaming services are even close to what Apple is doing.
01:20:34 ◼ ► Started off that, you know, Apple Music had lyrics, and then it became real-time lyrics.
01:20:41 ◼ ► And then they added the ability to share little snippets of lyrics from Apple Music itself. I believe that was a couple of years ago.
01:20:49 ◼ ► And as of last year, they've done the karaoke style, like Apple Music sing, like on top of real-time lyrics.
01:20:57 ◼ ► And that sing feature is even expanding this year on TVOS with integration for the continuity camera.
01:21:04 ◼ ► So if you care about lyrics and audio quality, and like having options, I guess, in terms of audio quality,
01:21:12 ◼ ► I really feel like the evolution of Apple Music as a music streaming service is unmatched in the rest of the music industry.
01:21:20 ◼ ► And even though I have my problems with the Apple Music app for iPhone, iPad, and the Mac, like the app is not great, but the service is.
01:21:31 ◼ ► It's why I keep coming back to it. And it's getting even better. Later this year, it's going to have native support for credits.
01:21:45 ◼ ► So I just find this whole evolution of the service very remarkable and so ahead of really anything that Spotify, for example, is doing at the moment.
01:21:56 ◼ ► Don't forget about Apple Music Voice. It's true. What's Apple Music Voice? The voice-only plan? Yeah, the voice-only plan. The Siri-only plan.
01:22:07 ◼ ► Oh, yes. The Siri-only plan. I only remember it because it's in the calendar next year. It just pops into my head every now and then.
01:22:15 ◼ ► Oh, yeah. Yeah, that exists. Yeah, I think you're right. And I think it's kind of under the radar for a lot of people.
01:22:21 ◼ ► I mean, there's been so much progress on Apple Music compared to what they did or even were able to do back in the iTunes store days.
01:22:31 ◼ ► Right. That was much more about having the biggest collection. Eventually they made it DRM free and different pricing models for different songs and singles and that stuff.
01:22:40 ◼ ► But I think that Apple's love for music, which the company says repeatedly, right, that that the music is music is something they really care about.
01:22:50 ◼ ► I think it's more evident now than ever that this is an area not only for services growth, but like they want to make the best music experience because they really care about it.
01:23:02 ◼ ► And that's led to some weird products, you know, some weird features in Apple Music. It's definitely led to some weird hardware and the first HomePod and the AirPods Max, perhaps.
01:23:31 ◼ ► Yeah, it was good. It was what we wanted. Whether the execution was perfect doesn't make a difference.
01:23:38 ◼ ► Everybody wanted flat design. That was what we wanted. It was death to skeuomorphism. We wanted flat design.
01:23:45 ◼ ► Everyone was like, look what Microsoft are doing. They're making the type of apps that we want on iOS.
01:23:55 ◼ ► They had their Metro design and it was really intriguing. People wanted all of those textures stripped right out of their apps.
01:24:05 ◼ ► It was also the first operating system that we got to talk about because this show started just after the iOS 7 WWDC.
01:24:18 ◼ ► It that WWDC had one of the most awesome videos that Apple ever made, which is the intro video where they where they talk about their design principles and gave a kind of a tease for what the operating system was going to look like.
01:24:44 ◼ ► Obviously if you put these two things together, one looks modern, which we have now, and iOS 7 looks sparse.
01:25:02 ◼ ► I think maybe Vision OS is the biggest departure. Even though it's still got those kind of flat ideas, there is the whole spatial thing.
01:25:11 ◼ ► And what that's going to mean is probably going to be the biggest change that we will see for the next probably 10 years.
01:25:21 ◼ ► But iOS 7 was great and wild and terrible and brilliant and it was super fun to talk about.
01:25:29 ◼ ► I think in hindsight, history is going to be kinder toward iOS 7 than a lot of us were at the time.
01:25:41 ◼ ► I mean, those first builds of iOS 7, some of it was downright impossible to use and read.
01:26:11 ◼ ► But the bones they put together way back then were so good that they're still around now.
01:26:22 ◼ ► Because it was when Johnny Ive took over as chief creative officer, or was that a different time?
01:26:42 ◼ ► They had way less time than they would normally, which is why I think it shipped one way and then it ended up evolving quite heavily.
01:27:34 ◼ ► Workflow had been out for three years at the time, two and a half years or something like that.
01:27:39 ◼ ► And I remember when the news hit, I believe you, Mike or John, texted me a link to a Tech Ranch story saying,
01:27:54 ◼ ► That whole day, I remember I'm looking at this story right now, Apple acquires workflow on Mac stories.
01:28:08 ◼ ► And a few days later, I took my time to write about sort of three possible scenarios for workflow as an Apple app.
01:28:30 ◼ ► "I had no idea that even the best possible scenario would turn out to be not optimistic enough."
01:28:37 ◼ ► My optimistic scenario was that Apple was going to integrate workflow into iOS and maintain workflow as a first-party app.
01:28:46 ◼ ► I had no idea it would become shortcuts and it would become like this key feature of Siri integrated iPhone and iPad and years later on Mac OS too.
01:28:58 ◼ ► So that acquisition was sort of like, just like the iPad Pro, sort of like an acknowledgement,
01:29:05 ◼ ► something that I've been doing for a long time that I and tons of other people like me have been doing for a long time,
01:29:11 ◼ ► this idea of like using automation on a touch device, you know, these old concepts from the era of Automator, of AppleScript on the Mac,
01:29:43 ◼ ► But they showed immediately, you know, Apple kept updating workflow on the App Store in 2017, and then it became shortcuts in iOS 12.
01:30:07 ◼ ► And so is my next one, which is Apple losing its way with laptops and then finding it again in glorious fashion.
01:30:24 ◼ ► So like the thing that I was initially thinking about is one of like, I think one of the most exciting leaks that we've seen in modern times was when Mark Gurman had every detail about the 12 inch MacBook, basically.
01:30:50 ◼ ► And this was one of those leaks, kind of like the iPhone 4 in that way of like, even with the information, things about it just felt like there's no way it was going to be this case, right?
01:31:10 ◼ ► We then went the next year to the introduction of the Touch Bar and the butterfly keyboard.
01:31:46 ◼ ► Yeah, the MacBook Pro, the 16, that last round of Intel MacBook Pros, there was a 16-inch kind of out of nowhere.
01:31:54 ◼ ► That fixed the keyboard, but the butterfly keyboard hung on on the MacBook Air until it went M1.
01:32:09 ◼ ► And then kind of rounds out, I think, to the first M2 fully Apple Silicon-designed laptops, like the MacBook Air and the MacBook Pro,
01:32:23 ◼ ► But these were the ones where it was like, okay, take what Apple Silicon can be and make a computer based around that.
01:32:51 ◼ ► But in the years since, I think they've proven over and over that the Mac isn't going anywhere.
01:32:57 ◼ ► Like you wouldn't do the Apple Silicon transition if you weren't serious about this platform moving forward.
01:33:08 ◼ ► It's like those really were dark years for Mac users, in particular, notebook users who are, of course, the majority of people now.
01:33:18 ◼ ► And like I said with my Apple Silicon pick a few minutes ago, the best Macs we've had ever are coming out of the company now that just a few years ago, it was questionable if they cared at all.
01:33:40 ◼ ► We will remember it forever because Tim Cook stood in front of our artwork for Connected. The original Connected artwork was featured in the keynote in the podcast app for Apple Watch.
01:34:20 ◼ ► We all got to celebrate it once because, I mean, I was, you know, on Twitter and all of a sudden my mentions and tweet bot just like exploded when people were catching up and seeing this.
01:34:31 ◼ ► And it felt like a real acknowledgement of our work, but also just like what an amazing image to see this.
01:34:41 ◼ ► And I and Mike and I each have a print of this as a fracture and I have it in my office.
01:34:49 ◼ ► I remember Marco and Casey bumping me during the keynote be like, dude, that's connected. And I started texting you like, what is that?
01:35:03 ◼ ► And you were ahead of us a little bit because you were there live and the streams always, you know, 90 seconds behind or something.
01:35:16 ◼ ► I have some good photos that a friend Alex Cox took of me because they were with me like we were watching it as like a group in the hotel room.
01:35:24 ◼ ► And Alex was taking pictures of my face when it kept because the great thing about this is it kept happening during the podcast segment.
01:35:40 ◼ ► And it was, you know, it was there. But then the big moment was this one where Tim comes back on at the end of that segment and they're like wrapping up there.
01:36:07 ◼ ► When he was like wrapping it up is when he is then standing in front of it because it was, you know, in the demo.
01:36:19 ◼ ► But one of the words, they had like three words to describe watch OS that year and one of them was connected.
01:36:34 ◼ ► But I think it helped them like whoever it was that decided they wanted to put our artwork in there.
01:36:53 ◼ ► Which is like that was how we even found out that this image existed because like I was looking through my phone library the other day and I just have screenshots of the keynote video.