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541: Nonotexture

 

00:00:00   [Music]

00:00:08   From Relay, this is Upgrade, episode 541 for December 9th 2024. Today's show is

00:00:16   brought to you by Delete.me, Uni Pizza Ovens and Data Citizens Dialogues. My

00:00:21   name is Mike Hurley and I have the pleasure of not only being here but being joined by Jason Snow. Hello, Jason.

00:00:26   Hello, Mike Hurley. It's great to have you back on the Upgrade program. I'm happy to be back.

00:00:32   I, I, between the last episode, which was from our friend Stephen Hackett, sitting here, and this episode,

00:00:39   um, you know, we, uh, we, I got to see you, well, I guess it was before that, I guess, I guess it was a couple

00:00:46   days before that, but we got to see each other. That was really nice. So welcome back. Thank you.

00:00:50   You're back in London, firmly placed in the mega studio. Welcome back. I have a snow talk question

00:00:57   for you. It comes from Stephen, a different one, but V, who wants to know, when one of your favorite

00:01:02   movies gets released in 4k, do you buy it again? Um, I mean, not always, but yeah, it happens. I have a,

00:01:10   I have a 4k Blu-ray player, so I will buy, like, movies that I absolutely love, I will buy the 4k

00:01:17   Blu-ray of them even, because if I want to have a real experience, and I don't do this that often,

00:01:24   but like a full experience, I will pop in the disc, extra work required to do that and all, but then,

00:01:30   you know, it is the super high disc bitrate and stuff, and it's really nice, for the ones that are

00:01:34   very special to me, but mostly no. But yeah, like, uh, they did a 4k re-release of, of, uh,

00:01:41   Real Genius, and I bought that. Star Trek 2, I bought that one. Uh, the Abyss finally came out in 4k,

00:01:47   so I was very happy to get that disc. So for ones that are very much my, uh, my favorites and special

00:01:53   to me, or sometimes it's with animated movies, um, if they're beautiful and I love them, like, uh,

00:02:00   the Spider-verse movies, I bought those. So yeah, sure. I think for me, it's like, it is a

00:02:07   reactionary thing, like, I choose, I want to watch, I choose a movie to watch, and I'm like,

00:02:12   oh, there is a higher quality version of this, or I think to myself, is there a higher quality

00:02:16   version of this if I have a low quality version? You know what I mean? Like, I press play, I'm like,

00:02:20   oh, this isn't good. Is there a better version? And, uh, sometimes there is. That's why I donated

00:02:26   all my DVDs, because all my DVDs that were not of things that are not readily available somewhere,

00:02:32   um, because I realized like, oh, this movie is just available, or I might even already have it,

00:02:38   but if not, it's streaming somewhere, or I can just rent it or buy it in 4k or HD even. And I'm,

00:02:46   because, so here's the story is the library, uh, will let you borrow movies, but most of their

00:02:52   discs are DVDs. They're not even Bluerus, they're DVDs. And that has to do with like the people who

00:02:57   are getting movies from the library, they're the most compatible, even though they're not the

00:03:01   highest quality, and so they offer them that way. And so we were talking about some movie, and then,

00:03:06   and the next day, Lauren brought it home from the library, and she was like, oh, I got this movie.

00:03:10   And I said, I'm never going to watch this on DVD. Let's just, we will just rent it for, on HD or 4k,

00:03:16   because standard, standard def, I think one of them she brought home was even cropped. It was

00:03:21   like four by three. And I'm like, we're never, never going to watch this. Never, ever, ever.

00:03:26   And it's like, yeah, I, I, am I, am I a snob who is not going to watch anything in SD if I don't

00:03:32   have to? Yes. The answer is yes. I only have a few discs. Like I got rid of all of mine. And like,

00:03:38   for me, they're the only ones I have that like they're special for some reason. Like maybe

00:03:42   they're, it's a signed Blu-ray or something like that, you know? Sure, sure. Like I have a signed

00:03:47   copy of Scott Pilgrim vs the Wild, like a right signed it. I think that was part of an auction,

00:03:52   like a charity thing or something like that. But, you know, so things like that I have,

00:03:55   but I, these are, these are discs I never intend to watch. Yeah. I, I have more than that. I have

00:04:01   maybe 20, 30 discs and they're, they're mostly either out of print things that are special or

00:04:08   they're 4k UHD where I've spent the money on the like super high quality version. And, but, but

00:04:14   even then a lot of those 4k's I've all, they're in my Plex. I've already converted them and they're

00:04:19   on my Plex in 4k. So I don't actually need to go to the disc, even though again, if I want the

00:04:24   highest bit rate, I will go to the disc. I do have a VHS copy of the, the usual suspects that I have

00:04:34   only because it is signed by the Flophouse. Very good. When Elliot, when Elliot moved from New York

00:04:42   to LA, they did, they had a live event and they were giving away a lot of Elliot's old possessions

00:04:47   that he didn't want to bring with him. And Lister Meher, friend of the show, thought, thought of me

00:04:54   which is very sweet and got Elliot's copy of the usual suspects and had them sign it. So I've got

00:05:00   that. That's a, so that's one VHS tape I'll hold onto. That's very good. Even though do I have a,

00:05:06   I think I have a VHS VCR somewhere that I could haul out that's for like old home videos or

00:05:12   something, but I haven't, haven't used it in years. So old media dies slow. If you would like to send

00:05:19   in a question for us to open a future episode of the show, just go to upgradefeedback.com and you

00:05:25   can send that in. Time is running out on getting a 20% off a new annual membership. So it's just

00:05:33   now until December 18th, you can go to getupgradeplus.com and use the code 2024holiday on an

00:05:39   annual membership and you will get yourself 20% off of Upgrade Plus. There'll also be a link in

00:05:45   the show notes. If you want to do this for yourself, just click it and you go right there

00:05:48   and it will be prefilled. Or if you want to learn more or give a gift to somebody else, it's very

00:05:53   easy over at giverelay.com. But if you subscribe to Upgrade Plus, you'll get longer ad-free episodes

00:05:58   of the show every week and a ton of other benefits like bonus content, members, Discord access is

00:06:03   where everybody is hanging out when we're recording live. But what you want to do is subscribe to

00:06:08   Upgrade Plus because you get longer ad-free shows. You help support this show, which we appreciate.

00:06:13   This week on Upgrade Plus, we're going to be talking about Jason's new video game hardware,

00:06:17   which I'm incredibly excited to talk about. - And also some outdoor cooking hardware. It's

00:06:23   a hardware two for this time. I just want to be, I'm going to be a little like friend of the show,

00:06:28   Casey Liss here and say, this is the last, so people listen throughout the week, right? We

00:06:32   record this on a Monday, release it later on the Monday. But you know, it's a podcast. It's on

00:06:38   demand. You listen Tuesday, maybe you listen Wednesday, maybe it's Thursday when you're

00:06:42   listening now, but probably sometime during the week, since it's a weekly podcast, you listen to

00:06:46   Upgrade. I know I'm explaining how podcasts work, but I just think sometimes people aren't clear

00:06:49   about this. What I'm saying is this is the last episode where this offer is going on for the whole

00:06:56   week. So whenever you listen, you could go to get upgradeplus.com and get this thing. If, next time

00:07:03   we'll mention it, but it will only be for like a couple of days after we record and you might listen

00:07:08   to next week's episode and it'll be too late. So don't let that happen to you is what I'm saying.

00:07:12   Don't be that person who goes to Casey afterward and says, but I wanted to buy a shirt or whatever,

00:07:19   and it's too late. And I have a fun visualization trick for people here. Like, you know, maybe right

00:07:25   now you're in your car or you're on the train or whatever, and you can't go to get upgradeplus.com

00:07:30   to sign up by using the code 2024 on an annual membership. I don't know if you knew about that,

00:07:36   but that's how you do it. Get upgradeplus.com using the code 2024 holiday on an annual membership.

00:07:42   Um, what you should do is imagine the place you're going to the place where you will sit down or the

00:07:48   place where you will be able to use your phone, like picture that place in your mind. Like,

00:07:53   you know, like you see a thing that sits on your desk or you see a thing at the train stop that

00:07:58   you've got to go to imagine that place and think about it and tie the thought of get upgradeplus.com

00:08:04   with the code 2024 holiday, tie that in your mind with that place. And then when you get there,

00:08:09   you'll have a secondary reminder to go and do it and support the show and get upgradeplus.

00:08:13   Follow up. Ooh, follow up. So on last week's episode, you and Steven spent a lot of time

00:08:20   talking about the merits of laptops and desktops and you were, you were very,

00:08:24   you were wrapping yourself up in knots trying to decide if you wanted to be that person.

00:08:28   It's a topic that actually I delayed a week. We didn't, we had a lot of topics the week before you

00:08:34   left. And we, I decided to defer that topic to when Steven was here. Okay. Because, you know,

00:08:43   he's, he, he last year, remember he was my like, uh, auditor, my Mac auditor. So I thought that

00:08:49   would be a very Steven topic and he would enjoy weighing in on that. And he did. Um,

00:08:53   and he, and boy did he, um, and, uh, I, I, uh, bought a MacBook Pro after that. Maybe,

00:09:02   maybe the two of you enjoyed that conversation a little bit too much because now,

00:09:06   now you're a laptop person. Maybe. I wrote about it. I wrote about a Mac world. Uh,

00:09:14   a lot of people are really angry with me because I dared to have an opinion that for my own

00:09:18   product that I wanted to own. And I think, I think the Mac world that I just wrote an

00:09:22   inflammatory headline that was like, desktops are done forever or something like that,

00:09:27   which is not what the article is. While I'm finally ditching my desktop Mac for something

00:09:31   better. Yeah, yeah, that, but that wasn't the original headline. I had them change it.

00:09:35   It was more, it was more successfully inflammatory and it made it, it did inflame people. And then

00:09:40   they wrote me angry. You know, I wrote that whole thing about the Mac as the model. I got way more

00:09:44   angry email about me buying a laptop. I did about the Mac as the model. People care about their

00:09:49   computer choices, you know, they do. They do. But this was me writing about my computer choice,

00:09:53   not about theirs. And I was pointing out some things about how it used to be really bad to be

00:09:57   a laptop. I was a laptop primary user, right? A laptop was my primary computer up until the 5K

00:10:03   iMac came out. And then I was working at home at my desk and I got a big retina display, which is

00:10:09   my first retina display for a Mac. And it was great. But, but before that I used a MacBook Air

00:10:15   and a MacBook before that and a PowerBook. Like there was a long period there where I was docking

00:10:20   a laptop at my desk every day and then taking it home every night. So, you know, but it was

00:10:28   weird back then is basically how my article went. It was weird back then. And now most Macs in use

00:10:34   are laptops. And even the act of docking a laptop and using it lid closed with an external display

00:10:41   is, I would say, a common use case. No longer a weird use case, but a very common use case. And

00:10:47   because Apple controls the platform entirely with Apple Silicon and all the work that I think

00:10:53   they've done in the hardware and software side to support laptops better over this last decade plus,

00:10:59   as more and more people become laptop users, the experience is vastly better. And, you know,

00:11:04   the fundamentally, especially in the winter, I am working in two different places. And like,

00:11:11   I'm at my Mac studio right now recording this and I haven't used this computer since last Tuesday.

00:11:17   It's been almost a week because I've been working inside where, you know, there's heat

00:11:22   that isn't an expensive, you know, electric space heater that I'm using right now that has to run

00:11:27   for hours before I get in here to bring this big garage up to even like usable temperature. So I

00:11:35   kind of want to be able to go back and forth. And it was that moment of realization of like,

00:11:39   I want to be able to go back and forth between these two different workspaces. And it also means

00:11:43   that if I travel, the computer I'm using then is also the computer that I use all the time and all

00:11:49   the settings are the same and everything's been updated. And if I make a change, it's a change

00:11:54   everywhere I go. Whereas right now, if I make a change in one place, unless it's to a document

00:11:58   that syncs via the cloud, I go to the other computer. I just did that this morning where

00:12:02   I made a change to how I had to log into my remote server. And then I got to this computer and it

00:12:10   didn't do it because I didn't make that change here last week. I made that change on the other

00:12:15   computer last week. So, so yeah, I got a 14 inch. I know people love specs. People have specs. 14

00:12:22   inch MacBook Pro space black, no nano texture option. I don't need it. No, no texture. No,

00:12:30   no texture indeed. 14 CPU, 32 GPU, basically the base model. Okay. Like I said to Steven that I had

00:12:37   that I was looking at on Amazon, except the one thing that the Amazon deal didn't offer, which is

00:12:41   two terabytes of SSD, because I'm not going to go down, back down to one. My, my max studio is two

00:12:49   and I'm using 1.5 of it. And I don't want to live like that, especially since with a laptop,

00:12:54   sticking on outboard storage is a lot less convenient. So that's the Pro chip, right?

00:12:58   You went with the, it is the M4, oh, sorry. I didn't mention it. Max. That's why I bought it.

00:13:03   Okay. So you've gone with the base level of the M4 max, which is 14 CPU, 32 GPU, 36 gigabytes of

00:13:12   memory. Rather than, cause this all started because I realized that the M4 Pro was actually

00:13:18   much faster than my M1 max studio, M1 max, max studio in CPU and GPU, but not, or CPU,

00:13:24   but not GPU because this has more cores and it was only like 4% faster or something. And I thought,

00:13:30   I wait a bunch of years and then spend some money on a new computer and it's not really that much

00:13:34   faster. It's not a great leap. And so I realized the Pro chip is not going to be where I'm going

00:13:38   to go. I'm going to go to the max chip because I want that extra GPU speed, the extra GPU cores.

00:13:44   I use that for some stuff I do, including like the whisper transcripts. And the, once I realized,

00:13:53   the core of it is once I realized the max chip is what I wanted, I thought, well, I could wait

00:13:58   around and get a max studio with a max chip, but then what do I do? I, I roll down one of my max

00:14:05   studios to the other room, but they're still out of sync. Plus I've got a MacBook Air or I could

00:14:10   get a computer with a max chip today. Well, I mean, I could order it today and it'll come next

00:14:15   week. Now it'll be like, it'll be here on Thursday or something. And I thought, well, that actually

00:14:20   it makes a lot of sense. Like I'm going to miss traveling with a MacBook Air, but the fact is I

00:14:24   don't travel with a MacBook Air very much. I try to travel with an iPad. If I need to bring the

00:14:31   laptop, it's because I'm doing work and podcasts and other things that are more complex. And the

00:14:36   fact is the 14 inch MacBook Pro, while it's bigger than the MacBook Air, like it's not a, it's not a

00:14:41   monster like the big pro laptops used to be. It's, it's, it's pretty light, light enough that it's

00:14:48   already a burden bringing a laptop with me. So bringing a little bit heavier of a laptop is not

00:14:53   going to be a problem and it'll be my computer with all my stuff on it, which is great.

00:14:56   It's a noticeable difference, but I think there is enough benefit for you that it makes sense to

00:15:01   have that extra thickness and weight. Like I think you'll be fine with it because, you know,

00:15:05   you're getting a lot out of it. Are you planning to use it docked, like screen closed?

00:15:11   Yes. Yes.

00:15:12   Okay.

00:15:13   Absolutely.

00:15:14   Yeah.

00:15:14   I've tried one of my Mac world setups was a, uh, with the, uh, with, uh, I don't, I actually had a monitor stand that had a laptop stand on it.

00:15:25   Wow.

00:15:26   So I could have my MacBook Air open and it was sort of at the same height and all of that. And the fact was, I don't like multiple monitors.

00:15:35   I like multiple monitors. I don't like monitor and laptop monitor. Like I don't, I don't like that.

00:15:42   I don't like the size difference that there is between them. And I really don't like having the

00:15:47   keyboard and trackpad just out because it becomes too tempting to use it. Like to like just re-go

00:15:54   and that's like very bad ergonomic clay. I never liked the level, the height level that you get them

00:15:58   at like that. I've never really liked that.

00:16:01   No, it, if it works for you, then great. But like, I don't like it and that's not the goal of this

00:16:06   thing. So it will only work, uh, lid open when I'm traveling or if there's a very like extreme,

00:16:13   because somebody was like, oh, well now you'll be using it all the time on the couch and all that.

00:16:17   It's like, no, I use an iPad. I'm not going to change that. I prefer the iPad for all of that.

00:16:22   I had a MacBook Air. I didn't use that on the couch. I'm not going to use this thing on the

00:16:26   couch. However, we were just talking about my mom's going to visit and she's going to be in,

00:16:30   uh, Jamie's room when she's here and Jamie's going to also be here. So she's probably going to be

00:16:33   sleeping out in the living room on the couch. And I, and, and I thought, well, you know,

00:16:38   am I going to go out in the other room? Maybe, but it's going to be cold out there most of the time

00:16:43   and not heated. And I thought, well, that's a scenario where maybe I bring in my work computer

00:16:48   and work in the house, but mostly no, it'll be mostly for travel. And that's fine. Cause then

00:16:54   when I travel, I'll have my computer with me, which I know for people who are laptop users,

00:16:58   doesn't seem like a special thing, but it is actually special because it, the way it's been

00:17:03   working, I travel and then it's like, Oh, what's on this thing. Did I update this? Is, is Photoshop

00:17:10   active on this or do I have to reauthenticate it? And did I install that software on here? I guess

00:17:16   I didn't. And all of those things that even in a world where we sync all our documents in the cloud,

00:17:21   all of those Mac maintenance things are still there. So I'm going to, I bought a CalDigit

00:17:27   Thunderbolt dock because the goal here is one. Yeah. Because the goal is single. Cause I got a

00:17:34   lot of stuff plugged into my Mac studio. Right. And the goal here is single cable in and out on

00:17:40   both ends. And I've got it set up in the back. It's a single cable, but out here in the garage,

00:17:45   I have a bunch of stuff connected that I need to connect to something else. A hub that then

00:17:51   provides me a single cable that I can connect to, to charge and drive the monitor and drive all

00:17:57   those peripherals. So we'll see how it goes. They're going to be some quirks. I'm sure I'm

00:18:00   going to have some frustrations, but I'm, I'm ready. I'm ready. What's happening to the Mac

00:18:06   studio? I don't know. Okay. I honestly don't know. I've thought about, I thought about selling it

00:18:13   cause it's still pretty powerful. Yeah. I also, sometimes I just hold onto things because then

00:18:20   I've got them. Yep. In my little archive of old Macs. So I'm considering that, but it's still

00:18:28   pretty powerful. So I haven't decided if I had done a normal purchase, I probably would have

00:18:33   looked at what the trade in value was for it, but I actually had a, had a friend give me a,

00:18:39   an Apple discount, which is nice. And then it's just out of my hands. Like just magic happens and

00:18:46   the computer shows up and my credit card is charged and I move on. So I have, I'm not quite

00:18:51   sure what's going to happen to it yet. Um, I have my, my server is an M2 mini, so it's great. I

00:18:59   don't need to replace my server. So I don't really know what I'm going to do. Sure. Why not? Just

00:19:04   like really beefy. Not doing much. That's a good retirement option for it, but I think, I think

00:19:09   probably I'll find some where else to put it. Yeah. Or maybe this laptop life doesn't work for

00:19:14   you. Like at the moment you don't know. Like in theory, like in theory, this is like a great idea,

00:19:19   but we're unsure of the potential small pain points that you've not found yet. You're not sure.

00:19:25   That'll wait and find out. I'm excited to see how this goes for you. So when is it due to arrive

00:19:29   this week? This week. So do you reckon next week we'll be, you'll be recording from the MacBook Pro?

00:19:34   I don't know. Cause it's going to take a lot of setup. Yeah. We'll see. It's possible,

00:19:40   but possibly not. We'll see. Well, I look forward to further, um, uh, updates on this one. Yes.

00:19:46   Yes. Just a couple of bits of follow up before we move on. So this is a not really follow up

00:19:53   to anything specific other than there being a new iPhone. Um, being on vacation, I used camera

00:19:59   control a lot more than I even normally do, right? Because I'm taking a lot more photos than usual.

00:20:05   And I have just some thoughts about camera control. If you have not yet heard enough of

00:20:09   them over the last few months, um, I continue to really like it as being like a quick way to get

00:20:14   the camera open. Right? Like it's, I can already press the button before I even got into the place.

00:20:19   Like it's just easy. It's on the side of the phone. I understand it. I want, I think Apple

00:20:23   made a mistake that the button press is physical, like an actual physical switch. It's too hard to

00:20:34   depress and especially trying to take a picture with one hand, right? So like you just grab the

00:20:40   phone and you just want to press the button, right? That is, I think it can be too tricky to

00:20:46   snap the picture. I do actually think that Apple does account for the fact that they,

00:20:50   that the button is hard to press and like you actually don't get the blurry frame. Like you get

00:20:55   the frame before. Yeah, they are, they are trying to mitigate it because it does, it shakes the

00:21:01   phone. I think they know that. I think the system itself knows that and as I expect the iPhone has

00:21:07   always tried to account for that. But the thing is, it's like it's not as easy to press as it,

00:21:12   as I would want it to be. And I found myself on multiple occasions accidentally switching the

00:21:17   camera because I was just like swiping the button when I didn't mean to. I really look in 18.2,

00:21:24   Apple's adding a bunch of settings to the camera control and there's a lot of stuff in there and

00:21:29   it's not necessarily what I want. What I want them to add is take a picture with the force sensitive

00:21:36   part. Like just let me take a picture of it. Don't even need to press the button. So I can take a

00:21:40   picture by either just pressing it. Maybe it clicks, maybe it doesn't. Let me take a picture

00:21:44   in both ways. That's my new feature request. Does that, I think this, I do believe this would have

00:21:50   been a better experience if this was just based on how hard you press it. Not there being an actual

00:21:56   physical switch, but maybe someone at Apple can disagree with me if they tried that out. I don't

00:22:00   know. - Yeah, I agree with you. I think that this is a challenge with camera control. I'm starting

00:22:07   to feel like if they want to keep doing camera control in future phones, that they're gonna

00:22:11   need to spend some time sort of reconceptualizing it a little bit. I think it's too complicated.

00:22:17   I think it's a good idea and doesn't need to be as complex as it is. And you're basically saying,

00:22:25   I want an easy mode. Where all it is is a shutter. - And I've been working with that. Because I really

00:22:29   like having that button there. I like having that button there a lot. And I like that even it's got

00:22:34   a physical button to open the camera. Physical to open, right? I click it to open, just tap it to

00:22:39   take the photo. That's what I want to do. Just a light tap, tap, tap, and I'll be happy. Two pieces

00:22:45   of follow up from people that wrote in about what we're calling the HomePod Touch, which is the...

00:22:50   - Sure. - Ableson wrote in and said, "Regarding the HomePod Touch and projecting interfaces from

00:22:55   the iPhone like widgets, I wanted to mention the parallels of CarPlay. A simple screen device in

00:23:01   the home that reuses something like the CarPlay protocol for projecting apps would be for at

00:23:06   least a single user an ideal method of getting iPhone apps onto a square screen." So yeah,

00:23:11   we were talking a lot about many of the things that Apple have done in bringing widgets to the

00:23:16   desktop, notification mirroring, all that kind of stuff. CarPlay is an even beefier version of that

00:23:22   in a way, right? Like it's pulling all of the UI and everything from the phone that is nearby.

00:23:27   - Right, the phone is projecting... The right way to think of it is the phone is projecting a second

00:23:32   screen and it's going on the CarPlay screen and that's how it's working. And that is, yes, I mean,

00:23:37   Apple has built this technology or versions of it multiple times because projecting widgets onto the

00:23:43   Mac desktop is a different version of the same idea, which is I'm projecting something out of

00:23:48   the iPhone onto another device. The challenge with thinking of CarPlay and thinking of this device is

00:23:55   this device has to work fine without a phone projecting its interface onto it. Whereas

00:24:02   CarPlay doesn't work unless a phone is projecting its interface. And I think this is just,

00:24:07   this is the challenge is what happens when you leave? If you leave and another family member is

00:24:14   there, is it useless or do your widgets just go away? If there are multiple people attached to

00:24:20   the family who are near or using that device, what gets connected or projected or whatever?

00:24:27   Who wins, right? Two adults are in that house and there's a screen, like who gets the notifications?

00:24:36   Is it true during proximity? Is it doing face detection?

00:24:39   - I mean, this is always gonna be a problem with this product, right?

00:24:42   - Yes.

00:24:43   - Like there being multiple people or have their own lives and funds, right? Like it's going to be

00:24:48   an issue no matter what and it will be intriguing to see how they resolve this. 'Cause in essence,

00:24:54   the way Apple would like to tell you that the HomePod works, right, is like as personal requests,

00:24:58   it should be doing voice detection. Whether that works or not, I don't know. But like that is the

00:25:03   story that they tell with the HomePod. But that's not how this one will necessarily work because

00:25:09   you don't have to in theory ask it to do something. It should always be showing something.

00:25:14   It's like whose calendar is it? So it's gonna be interesting to see how they do that.

00:25:19   - Yeah, that's why I'm a little skeptical of dreaming too much about how personalized this

00:25:25   is gonna be if it doesn't have an app store. Because I'm not sure it's going to rely on

00:25:30   projected widgets from my phone to do something that looks like standby, right? Because of this

00:25:36   issue that there may be widgets on it, but I'm gonna guess like the widgets I use in standby,

00:25:41   one of them is from an app. And I don't think this is gonna offer that, right? I think that

00:25:47   this will offer some view into the data on my phone, but just letting me project an app.

00:25:53   'Cause again, what happens when I leave? Does that go away or is it more Apple watch like where it's

00:25:59   like loading code onto it that runs when I'm gone? And if I'm gone, is there a loss of trust there

00:26:08   that it shouldn't be showing data? Like it just gets way more complicated when you're projecting

00:26:14   things from other people's devices that could appear or disappear on a whim. So it just adds

00:26:20   complication to it. - And Harvey wrote in to say, "To add on to the family of HomePods," so we had

00:26:25   the HomePod, the HomePod mini, the HomePod touch. What about the HomePod Nano? Could be a small

00:26:30   Bluetooth speaker made by Apple. Picture something Google Home Mini size that can recharge and go

00:26:35   anywhere. Love it. They should make a battery-powered HomePod. - Yeah, this is a cat...

00:26:40   Okay, so I'm just gonna lay it out here. This is a category that I think is dumb, but obviously

00:26:46   people like it 'cause there are products about it. 'Cause here's the thing, it's just a Bluetooth

00:26:50   speaker. There are so many Bluetooth speakers. Why do we have to smarten up Bluetooth speakers?

00:26:54   It's just a Bluetooth speaker. If Apple wants to make a Bluetooth speaker and call it a HomePod

00:26:59   and make some money, fine, go ahead. - You know, it's like a little AirPlay guy, not just Bluetooth.

00:27:05   You can do anything. Let's go. - I guess. I guess. You can get a perfectly nice Bluetooth speaker,

00:27:11   waterproof, everything for like nothing. So why does Sonos need one? Why does Apple need one?

00:27:18   And I think the answer is money is why. 'Cause people wanna buy them. So why not sell them one?

00:27:24   Even if it's Bluetooth and doesn't really make sense 'cause it should be a Wi-Fi device and

00:27:30   whatever. If they wanna make money on it, go ahead and do it. But I don't know why this category

00:27:37   needs complex products in it. There are a bunch of perfectly fine little portable Bluetooth speakers

00:27:41   out there. - This is your final call for nominations for the upgradees. The form will close

00:27:51   on Friday the 13th. Ooh, spooky. - Spooky. - The formal close. Don't ask me what time.

00:27:58   It will be whatever time I do it. So do it before Friday is really what you wanna do.

00:28:03   - Some British time that you might not understand. - Yeah. I'm just gonna close it when I get to it

00:28:09   on my to-do list that day. So get your answers in before Friday, your nominations upgradees.vote.

00:28:17   Again, don't tell us, "Oh, I meant to..." Just do it now. Do it right now. Or similarly,

00:28:22   remember where you're going and when you get there upgradees.vote. - Visualize. - And as well,

00:28:26   people say, "Ah, it's too many categories." You don't have to put in all the categories.

00:28:29   Just put in the things that you care about. - That you care about. - Upgradees.vote and it

00:28:35   will come to you at the end of the year. This episode is brought to you by DeleteMe. We spoke

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00:30:58   So according to Mark Gurman, Apple and Sony have been discussing a partnership that could

00:31:07   see the Vision Pro becoming capable of using the controllers for PlayStation's PSVR2 headset.

00:31:14   How about that?

00:31:16   Now Jason, I'm excited about this because I get to use all of the information that I keep in my brain

00:31:22   about video games that I don't really get to talk about very often. So I would like to give a little

00:31:28   bit of information and history about the PlayStation VR because I actually think it is important

00:31:33   context for this discussion if you wouldn't mind me taking you down this little history lesson.

00:31:38   So the original PlayStation VR was released in 2016 for the PlayStation 4.

00:31:46   Yep, I had one.

00:31:47   Yeah, lots of people do because it was at the time quite, well one, everybody had a PlayStation 4.

00:31:55   PlayStation 4 was incredibly well selling device which helped a lot. There was a lot of PlayStation

00:32:00   4s out there and Sony released this hardware and they had a bunch of interesting games for it,

00:32:07   but it was also pretty fairly priced and was the easiest way at that time for somebody to get into

00:32:14   VR. Like Oculus existed but it was like connected to a PC, like it was a much bigger deal at that

00:32:20   time and PlayStation offered an easy way. It could develop a support, by and large outperformed what

00:32:26   Sony expected of it. It's reported that they sold over 5 million units of PlayStation VR over its

00:32:32   lifetime and it was interesting for Sony because they were actually able to reuse some technology

00:32:37   and some devices that they had. So Sony had something called the Move, like the PlayStation

00:32:42   Move and they had these terrible controllers which were these like ones with these balls on the top

00:32:47   that were used, that these balls lit up and were used for tracking.

00:32:50   It's like weird ice cream cones.

00:32:52   Yeah, and they were able to use those controllers for this. So there was these interesting

00:32:56   stories that people would get their PlayStation VRs and the batteries were dead and the controllers

00:33:00   because they've been sitting in a warehouse because they hadn't sold. So it's like a very

00:33:04   interesting way that they did it. But this success of the PlayStation VR ultimately,

00:33:09   obviously led to Sony developing a second version of the hardware. So the PSVR 2 debuted in 2023

00:33:17   and it was a very capable system. It had new purpose-made, much better controllers that are

00:33:23   essentially like actually really high quality controllers. And you know, they're not wired,

00:33:29   you know, like the wireless, they have lots of buttons on them, triggers, and they have all of

00:33:33   the great features that are in the PlayStation 5 controller and they're in these like form factor

00:33:37   for VR. But the headset was also very high spec. It had very high resolution screens, eye tracking,

00:33:44   foveated rendering, all of that stuff, which led to a $549 selling price. And you also needed a

00:33:52   PlayStation 5 of similar price. So this is compared to $399 for the original PlayStation VR.

00:33:58   I think more importantly than the price was that developer adoption has not been stellar for PSVR 2

00:34:06   and that has been the big story with it. It kind of seemed like even when Sony announced it and

00:34:11   then they were leading up to putting it out there, it kind of felt like they'd already given up.

00:34:15   They only had one first party developed game and it seemed like they weren't able to encourage

00:34:22   a lot of new developers to come to the platform. And the issue here I think is actually Meta is

00:34:26   the problem because they have been acquiring studios and signing exclusives for Oculus.

00:34:31   Like in the last year or two, there's been a couple of games that have been very well reviewed.

00:34:36   A game called Asgard's Wrath 2 and a Batman Arkham VR game. They have both been great

00:34:43   like critical successes, but they are exclusive to Quest. So this was the thing Sony didn't have

00:34:49   to deal with the first time around. It has been reported that Sony have shipped, not sold, around

00:34:56   1.6 million units of the PSVR 2 and it's also been reported that they have stopped production.

00:35:02   They're not making them. You mentioned Meta. One of the problems also is just Meta existing. So when

00:35:07   I got the PSVR, the original, that was my first VR experience really. And it was great, right?

00:35:14   Astrobot on the PSVR, great, so good. Yeah, so good. Immersive platformer, so good. But Meta with the

00:35:24   Quest got over the hump in terms of affordability for quality. Yep. With the Quest and the Quest 2.

00:35:30   It's also more convenient. Like you know, with the PlayStation VR you still got the PlayStation

00:35:35   involved. You've still got a cable involved. This is what I'm saying. So it was standalone,

00:35:41   but with enough power to make the games good for a reasonable price. And yes, compare to the PSVR

00:35:48   where you had to run a cable, you had a weird adapter that you would attach to your PlayStation.

00:35:54   You had to have the PlayStation. You had a weird adapter and then cables came out to your head

00:35:58   where the thing was, right? It was so ridiculous. And so that was my first VR experience, but

00:36:06   you know, whatever, a year later I bought a Quest 2. And even though so much of the Quest is not as

00:36:13   good as PlayStation is, the difference was it was affordable, it was standalone, it was easy to

00:36:21   take on, take off and put on. Just the time of that kind of tethered product that Sony made the

00:36:30   first time kind of ended. And this was their response. And you know, again, they're tying it

00:36:35   to their console and it's hard. So I'm not surprised that it didn't do well because it

00:36:41   feels like the market really moved on. The standalone stuff was good enough.

00:36:45   - Yeah, like in the overall kind of consumer media, like gaming media, like the PlayStation

00:36:51   VR 2 is considered a failure. And even Sony have made moves that would suggest it. Like,

00:36:57   well, one, they still have not had another Sony developed game that I'm aware of even announced.

00:37:03   And they have added a feature to allow the PSVR 2 to work with a PC so you can play non-PlayStation

00:37:09   VR games. Now, like that is a move of weakness, right? Like kind of admitting to the people that

00:37:16   spent that money, we don't have enough for you. How about we give you another way to benefit from

00:37:23   the hardware that you've already purchased? So it bringing us back to Apple. I mean,

00:37:29   - Now speaking of weakness. - Indeed. We have spoken about it many times

00:37:32   that Apple have not made or supported any VR focused controllers for the Vision Pro

00:37:36   and how we think that this has led to them not being able to support as many games as they could

00:37:41   have. - I wrote a whole piece about this back in June about how I understood why and Mark

00:37:48   Erman's report talks about this a bit too. He has made it clear in some of his reports that there is

00:37:56   a sort of Johnny Ive led philosophy with Vision Pro, which we can all see and we've all speculated

00:38:01   about it. We can all see it to make this product a different kind of product. It's like, let's just

00:38:05   use hand tracking. Let's just use eye tracking. This is what we're going to do. And my piece in

00:38:10   June basically said, I played games on the Vision Pro. They're not precise enough. I played games on

00:38:15   the Quest. The hand controllers are perfectly precise and wonderful. And I don't deny that

00:38:24   the hand tracking on Apple's product is superior. And I wouldn't want to have a Vision Pro that had

00:38:29   to use hand controllers. Absolutely not. I love what it does. But for certain tasks,

00:38:37   the hand controller experience is so superior. And just some of these games that I played on the

00:38:43   Vision Pro, they're just bad compared to the equivalent games on the Quest because the Quest

00:38:50   has the precision of the hand controllers. And so my piece basically said, Apple doesn't need

00:38:56   to make them themselves necessarily, but they need to find a partner or do an open API or something

00:39:02   so that developers have some, you know, have the ability to say, this is a game you can play. You

00:39:11   need to buy the hand controllers, but you could actually make a game that is of the level of the

00:39:15   Quest, which seems silly because we're talking about a $300, $400 product versus a $3,500

00:39:20   product. But that's where we are, where the Quest can play games that the Vision Pro cannot. And it's,

00:39:27   you know, I would say mostly because of the precision of the input.

00:39:30   So Mark Goeman's report states that Apple's kind of doing two things. He doesn't say this clearly,

00:39:38   I think, but I think you can kind of get it from the way that he writes, that Apple is working on

00:39:43   supporting VR hand controllers and is working with Sony to make the PSVR2's controllers not only work,

00:39:53   but it seems to be kind of like the flagship device, like in the way that, you know,

00:39:58   you could, the iOS devices support Bluetooth controllers, but they always mention Xbox and

00:40:04   PlayStation. This is controller support again, except on Vision OS, and then they have to find

00:40:10   partners who make these things. I know there's like somebody who did a Kickstarter or whatever

00:40:16   that's doing it, but like having Sony's controllers and also knowing that Sony probably has a bunch of

00:40:20   controllers in a warehouse somewhere as the flagship for this, where they can say, you know,

00:40:26   we're going to support Sony's state-of-the-art controllers that are amazing and do all this

00:40:30   incredible stuff. But theoretically, it's part of a trajectory that leads to Apple basically saying,

00:40:36   if there are hand controllers, third-party hand controllers out there, we will try to build

00:40:41   support for them. Apparently, Mark says that this partnership was actually expected to be announced

00:40:48   a few weeks ago, but has been postponed and that the problem actually may be on Sony's side because

00:40:53   they've yet to work out the logistical processes of unbundling the controllers from the headsets,

00:41:00   because they do not sell them separately. So if they do, as we believe they do, have this like

00:41:06   warehouse of PSVR2s, I guess the question is, are we going to render these things unsellable?

00:41:13   Because if you break these things apart, now the headsets can't be sold. And so like, there is an

00:41:20   issue here, it seems on Sony's side of exactly how they want to handle this. Now they could just make

00:41:25   the controllers, but is that going to be worth it? Because again, we come back to that thing we were

00:41:29   talking about a couple of weeks ago, anybody making something for the Vision Pro, you ain't

00:41:34   selling a lot because as Mark Gummer adds in this report, he believes that Apple have not yet sold

00:41:40   half a million units of the Vision Pro. It's a tiny market, although you're also placing a bet

00:41:45   that maybe if you do this, you will sell some more of them. And then from Sony's side, I mean,

00:41:50   what I would say is if Sony has a few million of these sitting in a warehouse, they could probably

00:41:55   say, look, let's pull out 100,000 and see what happens. Yeah. Right. Because I'm sure that they

00:42:00   have a sense of if they really feel like they're going to sell them or not. So it's a logistical

00:42:05   challenge. I want to read a couple of quotes from Mark Gummer's report and we can talk about it a

00:42:10   little bit more. Beyond gaming, these hand controllers could be used for productivity tasks

00:42:14   and media editing. And Apple doesn't have any imminent plans to launch its own controller. But

00:42:20   the company's design team spent a few years prototyping what is essentially a wand for

00:42:24   the Vision Pro. This could be more of an Apple pencil like tool for precise control, rather than

00:42:29   in gaming. Mm-hmm. Yeah, that sounds like their compromise, right? Of like, could we do a controller

00:42:35   for it? And it was, remember there were those rumors that it was going to be like Apple pencil

00:42:39   support on the Vision Pro? Because there are a lot of sensors in there. But this, a wand, magic wand

00:42:45   for Vision Pro. I don't know. I mean, I keep coming back to my excitement about the potential of

00:42:55   products like the Vision Pro, and my feeling that its initial conception was, I don't know,

00:43:05   too ambitious, was kind of mis, was misguided by people inside Apple who had some really

00:43:12   highfalutin ideals that conflicted with the reality of what was possible. And you end up with a product

00:43:19   that turns its back on some of the best things of VR. Like, I understand Apple saying, "Look,

00:43:27   we're really good at the App Store, at least on iOS, and we've got existing apps. So let's focus

00:43:32   on being more of a spatial computing productivity platform." It's like, okay, but up to now, most of

00:43:39   the stuff that has been on VR has been games. And to entirely turn your back on those games that

00:43:47   really require that level of precision of a hand controller entirely. Like, we're not gonna even

00:43:52   make one available as an option. It's just not there. Just really misguided. - Yeah, or potentially

00:43:59   they're misguided in thinking that people would re-architect their games to support the hand

00:44:03   tracking, right? Like, something's wrong here, but neither of it is what you should do. - They did,

00:44:08   though, like Fruit Ninja, right? They made the Fruit Ninja version. It's like, it's bad. It's real bad.

00:44:14   And there's a Beat Saber-esque game that I bought, and it's also really bad. It's not-- - Or the

00:44:22   Vacation Simulator and Job Simulator, which they actually aren't as good. They don't operate as

00:44:27   well. I mean, they're fine, and they're fun if you've never played them before. But if you've

00:44:31   played them before with a controller, it's not as accurate on the Vision Pro. - Right. So the way

00:44:37   this goes, I think, at least potentially, is if Sony can pull this off, it's great,

00:44:43   because it's two companies that are kind of desperate and are willing to think outside the box.

00:44:48   It is a question about the software on the platform. I do think that's a question, but I do

00:44:56   also think that there are developers who have VR products who could be persuaded to bring them to

00:45:01   Vision Pro if they could port them to Vision Pro without having to worry about their control scheme

00:45:07   being broken, right? I mean, there is some potential there. And Meta has snapped up a bunch of these,

00:45:13   but not only are there some of these existing products, but there's also stuff out there that

00:45:16   could be ported. But they're not going to do it without hand controllers, because they really need

00:45:22   that control scheme, and they're not going to rebuild it for Vision Pro hand controlling.

00:45:27   I think it's interesting to imagine a scenario where Apple could try and convince them. I mean,

00:45:36   they could maybe try and convince PlayStation. It's not outside of the realm of possibility.

00:45:41   That's my idea is, "Hey, why don't we make it so that the PS5 can use a Vision Pro as a VR input,

00:45:50   VR controller?" That would be weird. I mean, it would be weird. Yeah. It's all weird. Yeah,

00:45:58   yeah, it's all weird. I'm just like, if this is a partnership, you could make it like, "Oh yeah,

00:46:02   you're going to be able to do PlayStation games on your Vision Pro now too, thanks for our deal

00:46:06   with Sony." I mean, I assume Belkin and Logitech are going to be making controls if they're not

00:46:09   already. One of the two of them is going to be making a controller for Apple. Sure, sure.

00:46:16   You already mentioned that you wouldn't like this, but I was wondering. There's a lot of suggesting

00:46:28   in Mark's report that you would be able to use these controllers to do anything in the Vision Pro.

00:46:33   That is a thing you could do. Because they have all of the sensors, it could work pretty well,

00:46:39   right? They have a sensor space, they know where they are, you've got lots of buttons,

00:46:42   you could select things. And I wondered, if that was a good experience, is this another way to get

00:46:50   to a cheaper Vision Pro? Like if you removed a lot of the requirements, a lot of the sensors that

00:46:57   do the hand tracking on the outside, and still did eye tracking, which you could still do, but then

00:47:03   also had the controllers for other more precise movements, could that be a way to get to a $600,

00:47:10   $700 Vision Pro? Maybe, although what I would really say is that the Quest 3

00:47:16   already does a decent job with hand tracking. It's not Apple Vision Pro level, but they're already

00:47:26   doing some of this. So yeah, I guess I am saying that there's a $500 headset that does

00:47:33   not Vision Pro level, but OK level of that. I don't know where all the prices built into the

00:47:39   Vision Pro, right? I don't know how much of that is the processors versus the cameras versus the

00:47:45   cloth straps and the stainless steel. I don't know where all the pieces are. But maybe, I think

00:47:58   Apple would still want to have that hand gesture interface be there, but as Meta has demonstrated,

00:48:05   there is to a certain degree, you can still do it at a lower price point. I don't love the idea

00:48:11   of having to use hand controllers, but the hand controllers can be perfectly fine for driving an

00:48:16   interface because Meta has shown that. Now, Meta has tried to go the other way and say, well,

00:48:20   you can also just use your hands. And there was something really nice about putting on a headset

00:48:23   and not having to find your hand controllers, make sure they're connected, make sure that the

00:48:28   batteries are up to speed, all of that, and having to dock them and charge them and all of those

00:48:32   things, having them not be part of the equation is really nice, but it would be fine. Honestly,

00:48:43   I think the issue is precision, that there are some games that just need a precision placement.

00:48:49   I think it's less about the eye tracking than it is about the hand tracking, to be honest.

00:48:53   I think that Vision Pro's hand tracking is good, but it's just like I did, I used Simple Piano

00:49:00   last week for Vision Pro, which came out. And one of the features for Simple Piano for Vision Pro

00:49:06   is a virtual piano. So I have a piano and I was able to do that, but you can also just,

00:49:12   on my living room or my dining room table, I put down a piano, a virtual piano, and I started to

00:49:18   play it. But the problem is, this finger is a little bit occluded by another finger,

00:49:23   and it looks at it, and it assumes that that other finger is down and plays the note, but that finger

00:49:29   is not down, it's still up in the air. And I thought, here are the limits of hand tracking.

00:49:34   It's all visual, and you have to make some guesses. You can't play a piano with a hand

00:49:41   controller, but my point is, with the hand controllers, the hand controller's sensors mean

00:49:48   that they know exactly where your hands are in space, by fractions of a second. Exactly how

00:49:54   they're moving, exactly where they are. And as impressive as camera-based hand tracking is,

00:50:00   if something gets in the way of the camera in any way, including another part of your body,

00:50:08   you can't do it. You can make an assumption, maybe, but you're guessing. Whereas those

00:50:14   wireless controllers, you know exactly where those hands are and what they're doing at all times.

00:50:19   And plus they have buttons on them, which for games is really useful, because then you've got

00:50:24   instantaneous triggers, as opposed to trying to, again, making gestures with your hands is

00:50:30   something that Vision Pro does a really good job of, but it's got to do a lot of processing,

00:50:34   it's got to make some guesses, and that means that it's laggy and it's less accurate. So,

00:50:41   I don't know, I mean, I have a hard time imagining Apple making a Vision Pro or a Vision of some sort

00:50:48   that didn't support hand tracking, but I think you're right that there's a way forward here

00:50:54   that says, "Well, we have two ways of interacting with this thing, and one of them is precise and

00:50:58   one of them is less precise, and that's fine." It's going to be interesting to see if this

00:51:03   comes to something. Yeah, just, I mean, even if this thing happens, right, because it's supposed

00:51:09   to have happened, it hasn't happened, but what I'm going to take away from this, I'm going to

00:51:14   choose to be positive about this. Yes, me too. Because I wrote about this in June, like I said,

00:51:19   and in June I said, "Come on, Apple, you got to--hand controllers need to be part of the mix. They

00:51:24   don't need to be mandatory, not everybody's going to need them, but there are a lot of games out

00:51:29   there that could probably be ported to Vision Pro and new games written for them, but they can't be

00:51:34   done. They just can't be done without controller support, and you don't have to build your own

00:51:38   controllers. You can do what you've done with game pads on every other Apple platform, including

00:51:43   Vision Pro, I think, right, which is just you pair a game pad and a game controller and it works.

00:51:48   It's like, "Yeah, my PlayStation controller will work on my Vision Pro, and it's fine, or my Mac."

00:51:52   So if this is happening, the most encouraging thing about it is that somebody at Apple

00:51:59   agrees with that, and that's good because I think it's the right move, and I think it's a

00:52:03   sign of Apple stepping away from one of these assumptions that they made when they built the

00:52:09   Vision Pro originally that have proven, like with those Belkin accessories, right, have proven to be

00:52:15   wrong and misguided, and that this is a sign that Apple is learning that maybe those assumptions are

00:52:23   preventing the Vision Pro from being successful. So I hope that's true. I mean, I'm happy to see

00:52:30   them continue to change and adapt the Vision Pro in public. Like that kind of is what this device

00:52:35   should be considering what it is. Like it is essentially like this future platform. We should

00:52:40   see it adapting and changing in front of us. Because then you feel like you're benefiting

00:52:45   as an early adopter in that way because you adopted it early. That was the point of it,

00:52:49   and now you're on the train as it goes down the track. I don't know what the contractual status

00:52:55   of something like the Vader Unleashed or whatever the game for MetaQuest, but like ILM, we talked

00:53:03   to them, right, did the "What If?" immersive experience. They worked on that too. They're

00:53:10   on MetaQuest, and it's like, "Well, why isn't that on the Vision Pro?" And the answer is it can't be,

00:53:15   because it's a lightsaber duel, and you just can't do it. I can't explain this to people who

00:53:22   haven't experienced it, but if you spend any time with a quest versus a Vision Pro, like my stupid

00:53:28   ping pong game, Eleven Table Tennis on the MetaQuest, it's so good. Can't be done. Can't be done

00:53:36   on the Vision Pro, because you need a level of precision of hand tracking on the controller that

00:53:42   a Vision Pro can't do. - It doesn't feel right. It breaks the immersion. You should be holding

00:53:47   something. - Well, in that case, it's true, but it's also, it couldn't do it. It just can't do it,

00:53:54   because it can't get that level of precision. So I hope they go down this path, because it doesn't

00:54:00   have to be mandatory. And I can't believe after all of that time where they were doing weird

00:54:06   things about the Apple TV to avoid having controllers on it, and they finally got the

00:54:11   religion about controllers for all of their platforms, and have said, "Yes, all those

00:54:16   controllers can be paired with an Apple platform device and work, including the Vision Pro."

00:54:21   But then with the Vision Pro, they made the same problem with hand controllers. The fact that they,

00:54:27   at their unveiling of the Vision Pro, they're like, "It's great for games. Look at this game

00:54:31   that you play holding a PlayStation controller while looking at a screen." Like, no, what are

00:54:37   you doing? So maybe they've gotten over it, or at least some portion of them has been given enough

00:54:42   latitude to try this. Great. Bring it on, I say. - This episode is brought to you by Ooni Pizza

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00:57:00   pizza ovens for their support of this show. So it is expected that, oh, the details. Hi,

00:57:07   we're in the details now. It is expected that iOS 18.2 will ship this week, right? If I'm following

00:57:15   that correctly. I mean, I was on vacation, but I think the release candidate is out.

00:57:19   >> Yes. >> And the expectation was always early December anyway. So I wanted to run through some

00:57:27   of the key features, considering you've both been using this beta for as long as it's been available,

00:57:32   which has been quite a while now. And kind of just give some thoughts on them and how we're

00:57:37   feeling with them now. We'll start off with image playgrounds. How do you feel about image

00:57:41   playgrounds right now? >> I don't like how they look.

00:57:48   >> Yeah. >> Everything that I've generated,

00:57:51   I've either been disgusted by or I've sent because I thought it was so bad that it was funny.

00:57:56   >> Yeah, it's memeable. They're very memeable. Not in a good way.

00:57:59   >> I found that some people, and whether this is their faces or my photos of them, some people,

00:58:08   I can get images that seem like them. Other people, I can't, no matter how hard I try.

00:58:17   They seem like weird caricatures. Especially I find that with the illustration view,

00:58:23   that I have a few people for whom the illustration generation makes something that's amazing. I have

00:58:29   a picture of John Siracusa wearing a hat with a horse behind him, which is just baffling,

00:58:34   subject-wise. >> I'm going to include a link in the show notes to a blog post that Alan Pike wrote.

00:58:40   >> Yeah. >> Where Alan was basically,

00:58:44   every time any picture of the illustration was not good, and I sent to Alan in that blog post

00:58:50   is a picture of me. >> The rat mic, yeah.

00:58:53   >> It seems like there is a problem where for some people, and I think both me and Alan are in this

00:58:57   club, that the illustration just makes us look like rat men. No matter what image we feed it,

00:59:02   and I don't know why that's happening. >> Whereas Casey Liss, I think his face

00:59:08   works pretty well in the animation style. All my Casey's look like Casey.

00:59:12   >> Are you saying Casey is a cartoon character? Is that what you're saying?

00:59:15   >> I'm saying, yeah, maybe he makes a good Pixar character, Casey does.

00:59:19   >> I would love to see Casey star in a Pixar film. It'd be great.

00:59:23   >> Yeah, that being said, the Casey Liss story. So anyway, I'm unhappy with the output,

00:59:31   and then I know that the other image generators do better jobs than this. Apple's behind the state of

00:59:38   the art, and I think it's ugly, and I think that the focus on making pictures of people you know

00:59:43   is questionable. I would rather they be more generic pictures of people, a generic person.

00:59:52   And yet every time I try to make a generic person in Apple's AI image tools, they're like,

00:59:58   "No, you must pick a person." It's like, I don't want to pick a person. I want this to be a picture

01:00:02   of a wizard, not a picture of Mike as a wizard. That's not what I'm trying to do here, and it's

01:00:08   not interested in that. So I don't like it. >> At least with gemmoji, you can specify

01:00:13   the emoji, right? You just must be emoji character in this rather than person in this.

01:00:18   >> Yes, yes. So this is what I would say about image playgrounds while we're on that subject is,

01:00:23   I know we've talked about our feelings about AI image generation from an ethical standpoint and

01:00:30   all of that, but I'm going to boil it down to my opinion as a user of this feature, which is,

01:00:36   I don't think it's very good. Period. >> I absolutely agree. I just think that

01:00:41   this feature is not well baked enough for release, but they're doing it anyway.

01:00:45   I'm going to take something Stephen said on last week's episode slightly out of context,

01:00:49   so I apologize to him. But I think he said something that I think a lot of people,

01:00:53   I can imagine making this kind of argument for Apple. Stephen referenced something about the

01:00:59   cartoon style, which is better than deciding to try and make something realistic because that can

01:01:05   be more problematic. I think today, just before we recorded, OpenAI has released their Sora model,

01:01:10   and some of this video that's coming out from the Sora model now is horrific in how good it looks.

01:01:15   It's terrifying. And it's a good point, but I think Apple's actually not capable of doing it.

01:01:22   I don't believe that Apple have chosen -- have not chosen to do the realistic style purely because

01:01:31   they think it's the right thing to do. I think looking at the quality of their imagery now,

01:01:36   Apple could not do photorealistic in image playgrounds. They don't have the ability to do

01:01:42   that for whatever reason that might be. Because the quality of the imagery in image playgrounds

01:01:48   is so bad. There are jokes about AI as the long term can't do hands, right? Image playgrounds

01:01:54   can't do eyes. Every eye is like this color tornado. It's bad. It's not good. Contrast to Genmoji,

01:02:06   which I think is good. A good feature. I have gotten it to make lots of fun, strange,

01:02:12   and weird emoji, which is usually what I want. And I use some of them frequently. It works very

01:02:17   good with tapbacks. Of course, it gets things wrong and weird in a bunch of ways. But you can

01:02:25   also get something -- more often than not, I get something that is close to what I wanted with

01:02:32   Genmoji. Because I have a framework for what I think they should look like. Because it's Apple's

01:02:37   emojis as the starting point. I think by and large, this is actually a good feature they should

01:02:43   have made. Yeah, I agree. I have -- so I commissioned some emoji a while ago, some custom

01:02:50   emoji from the artist who works on Emojipedia. And I tried to replicate those using Genmoji.

01:02:56   And they're not as good, but they're good. Like, they're good. And that's a little disturbing,

01:03:05   right? Because I paid an artist to follow my instructions to the letter, and then I just

01:03:09   threw a prompt into Genmoji. And kudos to Apple for making the image generation interface a

01:03:17   shopping interface, right? That they're like, "Don't like this one? Swipe to the next one."

01:03:23   And it keeps generating alternatives. That's so smart, because some of them just ain't it,

01:03:29   right? Some of them are bad, and you're like, "Nope." And it feels -- if you had to go through

01:03:34   the generation process time and again until you got one right, you'd be so frustrated. But instead

01:03:38   they're like, "Yeah, throw away the ones you don't like. Keep the ones you do like." And so I was able

01:03:42   to generate a pretty good cute Skeletor from Genmoji. I was able to generate a Tony Sindelar

01:03:52   pointing reference acknowledge that looks more like Tony. I mean, his emoji looks like a cartoon

01:04:01   version of him that's kind of -- again, the artist -- You can actually use a photo of Tony to make

01:04:05   that one. Yeah, and again, I think you could argue that the artist sort of making a cartoon version

01:04:11   of Tony might be better, but I can see that in that moment I generated an emoji that looks like

01:04:17   my friend making that symbol where I paid an artist to do it. And again, I don't love that

01:04:22   I'm paying artists, but most people are not going to pay an artist to do something like that. I did

01:04:25   that for kicks, basically. But like, I've got a pic -- okay, my favorite Genmoji so far is Tim Cool,

01:04:37   which is literally Tim Cook on a surfboard. Yeah, because of a spelling error. Because somebody

01:04:45   typed Tim Cool instead of Tim Cook and I said, "I love Tim Cool. I love this idea. Let's go with

01:04:50   it, Tim Cool." Tim Cook sunglasses, cool dude surfing was the prompt, and he's not wearing

01:04:56   sunglasses, but it's recognizably Tim Cook, and that's the most important part. ChatGPT in Siri.

01:05:03   Yeah, yeah. So I connected my ChatGPT account, because I pay for ChatGPT, to the OS, and what I

01:05:16   found is there are -- and I told it not to ask me. I said, "Just use ChatGPT if you want it." Oh,

01:05:22   if you're ever gonna -- I'll tell you right now, just always just turn that prompt on. Like,

01:05:27   you don't want to be dealing with the like, "Would you like me to --" No, it's annoying to get rid of

01:05:32   that. Yeah, do the thing. Yeah, no, no, no, no, no. So what I found actually is funny. I ask

01:05:40   things of Siri, and sometimes it tries to answer it itself, and I say, "Oh, honey, no. You can't

01:05:49   answer this question. You should have gone to ChatGPT." But what I do, I don't know if you've

01:05:53   done this, I will just say, because you're in the Siri, they're like, "No, ask ChatGPT that,"

01:05:57   and then it will go back and do it. Yeah, because that's the problem right now, is that Siri is

01:06:02   trying to answer some of these questions. It's like, "You do a bad job. Just ask ChatGPT to do

01:06:07   it now." And those answers are better, although again, I'll point out that although this is

01:06:13   somewhat unpopular in some circles to point out, I ask ChatGPT lots of things, and it just gets them

01:06:21   wrong, like straight up wrong. The other day, one of my tests was asking about something I don't

01:06:28   know the answer to, which is, "Did any of the other players at Florida State who played with

01:06:34   Buster Posey when he was at Florida State University make the major leagues?" Buster Posey,

01:06:41   future Hall of Fame Giants catcher, president of baseball operations for the Giants now,

01:06:46   played at Florida State. Did any other major leaguers play with him there? I was curious.

01:06:53   I didn't know the answer, and it came back. ChatGPT came back and said yes. He did. There's

01:06:58   this guy who was in the minor leagues and never made the majors, and there's this guy who was in

01:07:02   the minor leagues and never made the majors. So I said to ChatGPT, "So the answer was actually no?"

01:07:10   And it says, "Correct. None of them made the majors, and therefore the answer to the question

01:07:14   was no." But it answered yes. And I asked it another question, and I said, "Has an American

01:07:19   cabinet member ever been assassinated?" And it said, "Yes. This guy got shot, but he survived,

01:07:25   and this guy got shot, but he survived. So no." I'm like, "What are you doing?" So here's my

01:07:33   problem with all of this is fundamentally everybody raves about AI stuff, and I know that there's,

01:07:37   again, I think that there's lots of places where the AI stuff can be very helpful, but oh my god,

01:07:43   in the context of what we ask Siri in terms of world's knowledge, it's still, even the leading

01:07:49   models are still so very bad at it. So I don't love that about it, but you know, Mike, when I asked

01:07:57   Siri that initial Buster Posey question, you know what it told me? It said, "Oh, Buster Posey's

01:08:06   coach at Florida State was this guy." Had nothing to do with my actual question. It was literally a

01:08:12   random fact pulled from the ether by Siri, and you know, appreciably worse, even though, because it

01:08:20   didn't understand the question. ChatGPT understood the question and got it wrong, and then sort of

01:08:25   eventually came around to getting it right, but Siri didn't even get it. So I don't know. I'm not

01:08:33   happy about it, but I think one of the big problems with it is that Siri needs, essentially, if you've

01:08:39   got ChatGPT turned on, Siri kind of needs to get out of the way. It needs to be smarter about saying

01:08:43   like, "Oh, I'm bad at this. Let's ask ChatGPT this question instead." Yeah, and the other issue that

01:08:48   I have is that it's not, the ChatGPT in Siri is not as good as ChatGPT on its own because it

01:08:55   doesn't have any access to the internet, and so it can't give up-to-date information. And so,

01:09:00   you know, I've used it a few times, and on its own, Siri has given me some ChatGPT answers,

01:09:05   which is good, but by and large, if I want to ask a question that I think ChatGPT would be better at,

01:09:12   I don't ask Siri. I open the ChatGPT app because I know I'm more likely to get the response that

01:09:18   I want in the way that I want it by just starting the conversation there. Even then, I have issues,

01:09:25   but at least it's better than that. So yeah, it's not great. There's some potential, and again,

01:09:36   it'll do generation and writing tools, right? That's another place where you can tell it to

01:09:40   generate something using ChatGPT, and it will do that because Apple's models aren't going to do that.

01:09:46   >> Visual intelligence. Now, this is where you can have your camera look at the world and tell

01:09:57   you things. I will say visual intelligence, it's one of these classic features that I am not sure

01:10:05   when to use it because every time I've tested it, I don't get results that I find to be good. So,

01:10:10   I've only used it a few times. I have no habit formed. I never think about this feature because

01:10:15   at the moment, at least, it also feels really half-baked. Like, I don't really know what I'm

01:10:22   supposed to do with this thing and why it's more beneficial than me just taking a picture of

01:10:27   something and then uploading it to various apps and services to get answers. >> It's basically

01:10:33   just a shortcut for that, is what it is. >> And I just haven't found it to be really very

01:10:41   reliable or predictable, and so I don't really have much of an opinion on this feature, to be

01:10:46   honest. I don't use it very often. >> And the utility is a question. So, I just took a picture

01:10:50   of my dog as we were talking, and it says, "A white dog is sitting attentively in front of a washing

01:10:58   machine, likely watching or waiting for someone. This behavior is common in dogs, as they often

01:11:03   feel comforted by following human routines or are curious about household activities." Well,

01:11:08   yeah, somebody is vacuuming in the other room, and the dog is sitting on the carpet looking out,

01:11:14   and the washing machine is in front of her. This is all true. But why? Why? >> I just looked at

01:11:20   my desk and my AirPods there, and it says, "The image showcases a pair of wireless earbuds in

01:11:25   their charging case placed on a colorful mat featuring a cartoon design alongside a table

01:11:30   or laptop, tablet or laptop. Wireless earbuds are compact, portable, and offer the convenience of

01:11:36   listening to audio without the hassle of tangled wires." Look, this is all impressive stuff,

01:11:42   but what is the use? >> For like an alien coming down from another planet and being like,

01:11:46   "Tell me about what happens on Earth." >> I'm not sure what the use is of that, right? Because also,

01:11:51   as well, I guess you can then ask questions. You could do the thing in the ad, like, "What kind of

01:11:57   dog is that?" That's the thing. Because you can then ask questions of the image. You can kick off

01:12:03   a conversation that way. But yeah, I've just yet to find a compelling, reliable use of this feature.

01:12:11   >> Yeah. If I tap the "ask" button, or the Google button, basically, when I take a picture of my

01:12:20   ember mug, it says, "This is an ember mug." So that's something. But again, I kind of want another

01:12:25   layer here, right? I want a layer where it's trying to intuit right off the bat what it is,

01:12:30   and instead, it sort of just takes the picture and says, "Okay, tap something or ask a question."

01:12:34   And I don't know. It's like, I get the idea here, but I want it to be more proactive. I want it to

01:12:41   do a better job of interpreting what I might actually be asking, and I just don't -- yeah.

01:12:47   I have not had success with it. >> The writing tools, you mentioned those a little bit. Now,

01:12:53   I know that obviously you're very anti the writing tools for very good reasons. You are a writer.

01:12:57   Like, I wouldn't use podcasting tools. >> Not accurate. They're not for me, but I have been

01:13:03   very pro the writing tools because I think there are a lot of people who are not comfortable

01:13:06   writing. >> I'm sorry. I don't mean -- >> If the computer can help them -- >> I don't mean in concept.

01:13:10   I mean, as in you as a user is what I mean. >> Yes. >> You're not going to use them. >> For sure.

01:13:14   >> So like -- >> Never. >> Anti-use is more what I'm trying to say, but not like conceptually against.

01:13:21   >> I am a fan of having like a very competent and kind of complex system that is built into the

01:13:30   device to check my grammar and punctuation and also make suggestions for me. Like, I wrote a post

01:13:37   the other day that I was writing it in croissant and cross-posting it, and I wanted to just check

01:13:42   that my sentence structure was good, and I was able to use writing tools to just proofread that

01:13:47   for me. And it was like, yep, this is all good. And then I had the confidence to then post it

01:13:51   because it wasn't going to have mistakes in it. And it has other tools, right? Summarizing is good.

01:13:57   Taking text and turning it into a list is good. I'm not so interested in having it write for me

01:14:03   from scratch. Like, I just don't really need that. But the tools are good. >> Yeah. So some of this

01:14:11   is in 18.1, but in point two, you can actually tell it specifically to do something to the text

01:14:18   in a box instead of just tapping on the limited kind of pre-baked questions, which gives you more

01:14:26   freedom to say, you know, could this be a little funnier or whatever. >> This style, that style.

01:14:30   >> And it will take a crack at it. No, I think these are great. And again, I think my point is,

01:14:37   didn't work for me, but that's because I'm a writer. Most people aren't. And a lot of people

01:14:42   are not comfortable with language or comfortable with sharing their written language publicly,

01:14:46   whether they're, you know, at work writing an email or doing a social media post or whatever.

01:14:51   And I think that it's great for that. All these LLMs are generally pretty decent at doing things

01:14:57   like generating summaries or doing the whole like make bullet lists or make this into a table,

01:15:02   like all those features that are there. There are a lot of things like that that are good,

01:15:05   I think, fundamentally. >> And for a lot of people around the world, 18.2 is good because it brings

01:15:12   Apple intelligence. So it's currently been in US English, and you've been able to use it in

01:15:17   different parts of the world, but you have to make a bunch of changes to your device. So it now is in

01:15:21   a bunch more languages and places that speak English. So you'll also get features like

01:15:28   notification and message summaries and stuff like that as part of 18.2. But I wanted to also touch

01:15:33   on two 18.2 features that aren't related to Apple intelligence. One of them is male categorization,

01:15:40   which works so good. It makes me so mad that it's iPhone only. I'm so mad about this because it

01:15:48   works great. It does a very good job of detecting where a message should live, whether it's like

01:15:54   personal or transactions or promotions or whatever. And also in a very un-Apple move,

01:16:00   you can re-categorize things if it got it wrong. Usually like Apple's like, "Ah, don't worry,

01:16:06   we got this." And then that's the end of it. But no, you can say like, "No, put this here or put

01:16:10   this there." I really, really liked this feature and I wished it was on my iPad too.

01:16:16   - So I use a different system that auto-categorizes my messages so this doesn't work for me,

01:16:22   but it seems pretty good and I do not understand why it isn't on the iPad and the Mac.

01:16:28   - Yeah, mad.

01:16:28   - I just don't understand it.

01:16:30   - Just, I don't, why would you do this? I really can't understand why you would do this.

01:16:35   'Cause it's like, "Hey, get used to using your email in a certain way, but only on one device."

01:16:40   If it wasn't on the Mac, fine, but also not on iPad, what are you doing?

01:16:47   - So here's my theory. My theory is that it's not consistent across devices. And so by limiting it

01:16:53   to the iPhone, 'cause most people don't have two iPhones, the mail organization is happening on the

01:17:01   device and you can see it and it's the same. Whereas if you've got an iPad 2, maybe those

01:17:09   messages are in different places on your different devices and they might've decided that that was

01:17:13   confusing.

01:17:13   - The way in which you get it wrong could be so, is so minimal. It's like this thing goes in

01:17:19   like newsletters and not promotions. Like the point really is about keeping crap out of your

01:17:25   inbox. It doesn't really, I don't care where it goes, just don't put it in the inbox, right?

01:17:30   - Yeah. I don't understand why it's not on the iPad. I agree. It's the same app.

01:17:34   - Also 18.2, the AirPods Pro hearing test is available in more countries. And I did it this

01:17:39   morning. So I sat down while me and Adina were having coffee and started it and then realized,

01:17:46   "Oh no, I actually have to be in absolute silence." So then I had to go upstairs, close the

01:17:52   door. 'Cause it's playing these tones in your ears that you have to detect and you tap when you can

01:17:58   hear them. And some are so quiet. And I think they're doing some spatial audio kind of trickery

01:18:07   as well to kind of like put it in different places to maybe test like how good you hear in certain

01:18:10   areas. But this was a fascinating and very weird process. And I'm happy to report I have little to

01:18:16   no hearing loss, which doing the test I didn't think was gonna be the answer. 'Cause I was going

01:18:22   for some stretches where it was like, "I can't hear anything." Like I'm not tapping, nothing's

01:18:28   happening, but I guess they're a super quiet. It's like, I think it's like minus one or minus three

01:18:34   in one ear or the other. So it's not like no hearing loss, but it is an amount which is like

01:18:39   not a concern, I guess maybe especially for my age. But yeah, I was sitting down like, "Oh no,

01:18:45   I thought I had good hearing, but like I'm sitting there for like 20 seconds and like not hearing

01:18:50   a thing." But yeah, no, it was good. And this is a, again, it's like one of these things where

01:18:55   I'm just happy to have done that this morning. It made me feel good. It's like, "Great, I don't

01:18:59   have any hearing loss. Like good for me." And my AirPods told me that. Have you done this test?

01:19:06   - I have. - And how were you? Did you come out okay?

01:19:09   - A little to no hearing loss. - Okay.

01:19:11   - It's funny 'cause I actually had just gotten a hearing test like two weeks before.

01:19:15   - Right. - The results were the same.

01:19:18   And the answer is that in one ear, there's a little tiny notch, but it's not that big. And

01:19:23   what the hearing professional said is, "That's probably like at some point in your life,

01:19:30   and it's in one ear, to that side of you, there was a very loud noise."

01:19:35   - Yeah. - And that's it.

01:19:37   - Yeah. - Like that was probably it.

01:19:39   But it's very small. And in Apple's context, it's little to no hearing loss. So that's great

01:19:46   'cause I'm in my 50s. And so I'm starting out at least from this point with a pretty good hearing.

01:19:52   And our hearing gets worse when we get older, but it was pretty happy about it. So I was pretty

01:19:58   happy about it. But I was gonna make a joke about like, now that there's UK hearing tests,

01:20:04   do they have like British noises that you have to hear? But I don't even know what those are.

01:20:08   - Hello, Governor. - Just in the corner.

01:20:09   - Yeah. Hello, mate. - Hi, mate.

01:20:13   This episode of Upgrade is brought to you by the Data Citizens Dialogues Podcast. As a listener

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01:21:42   Let's finish out with some Ask Upgrade Questions.

01:21:47   This one comes from Andrew who says, "For years and years, I've backed up my various iOS devices

01:21:55   to my Mac every month. This is useful when I move to the next model. However, should I use iCloud

01:22:02   Backup instead? How do you think about and manage your iOS backups?" Wow, I haven't backed up my iOS

01:22:09   devices to my Mac in years. I've got to say, Andrew, I respect your determination. I respect

01:22:15   your skills. Yeah, just use iCloud Backup. It's great. It's the answer. And it will do it at night

01:22:22   when you're charging. It's great. Yeah, and if you don't have enough storage, I mean, yeah, you can

01:22:27   just use your Mac, but I strongly recommend spending enough money on storage to get your

01:22:33   devices backed up. And it just makes it very easy. And then I don't think about and manage my iOS

01:22:39   backups. That's the truth is that when it comes time, like there's just my mom a few years ago

01:22:44   left her iPhone somewhere and had to get a new iPhone. It's like, she's iCloud Backed Up. It

01:22:49   didn't matter. She just restored and it was fine. Like there was nothing to it. It's great. So

01:22:55   that's what I recommend. And yeah, if you don't want to spend the money, like, okay, but you

01:23:01   probably should because it's just so easy and convenient to do it that way. Yeah, because like,

01:23:07   and it happens automatically. That's the other thing. It happens automatically where you may,

01:23:11   like every month you're going to miss maybe a month worth of data. iCloud, it's just there. I

01:23:16   rely on it and it works fine. And you can rest assured that if, you know, you don't have to worry

01:23:20   about it not working because Apple will tell you. Like if a device hasn't been backed up for, I

01:23:26   think it's like a month maybe, maybe less time, there's like an alert. It's like, hey, your device

01:23:33   has not been backed up. So they, you know, they even get, they take care of you there too. So I

01:23:38   think this is a great system. But if for some reason you can't afford it, then yeah, you're

01:23:43   going to have to keep doing what you're doing, which is these periodic backups to another device.

01:23:48   But I think by and large, you have some controls about what you can and can't back up. So like if

01:23:53   you do want to back up some things, but not others, and that helps you keep them in certain

01:23:57   limits and levels, you could do that too. Bobby asks, just curious, but why is upgrade usually

01:24:03   longer than connected? I don't know, you tell me Mike. Yeah, it's a good question. I mean,

01:24:08   that is the case. I mean, which is odd because there's two of us and there's three of us

01:24:12   and connected. I think this maybe comes down to two things. One is that this show is very like

01:24:22   segment focused. So like, I think we plan out the segments and we do the segments, right? And

01:24:29   in a way that connect, this is weird. This is just maybe my brain. Upgrade is segment focused

01:24:34   and connected is topic focused. And our segments do tend to be a little bit more like we talk about

01:24:40   them this week or we don't talk about them at all, right? Like if we don't do Room Around Up this

01:24:45   week and we have it prepped out, there's no point doing that Room Around Up next week because

01:24:50   probably most of the stuff is done. So if we've prepped out a topic, by and large, we either do

01:24:55   it or it goes away. And because of that comes to the second part where we start the recording of

01:25:03   this show earlier in the day. And I think for me and Federico, if we go too long on the show,

01:25:08   we're going very late into our evenings at that point. So I think we're maybe more of a bit more

01:25:13   like let's try and cut the whole thing at 90 minutes where this show is usually about an hour

01:25:19   45. And so I think that's the reason. And I expect one of the reasons Bobby has asked this question

01:25:24   is because maybe they got their like overcast wrapped or something and could see, you know,

01:25:28   I listened to every episode, but there's more upgrade than there is connected. Maybe that's

01:25:33   the case. Yeah, that could be. Yeah. Jason said, I heard Mike, I don't know if this is you,

01:25:41   it probably wasn't. This is not me. I heard Mike talk about using ChatGPT for search. How do you

01:25:46   choose when to search there rather than Google? So I've been thinking about this a lot, Jason,

01:25:50   because people keep asking me questions like this because I've been talking about using ChatGPT for

01:25:54   search. And I think where I'm starting to come down to is I Google something when I know where

01:26:01   I want to end up. Like I am Googling something that I know exists, right? Or like I am confident

01:26:08   that I'm going to get to the place that I want to be at because I know how to use Google, right?

01:26:12   Googling is the Googling effectively is understanding what words to put into Google

01:26:20   to get the result that you want, which is actually not too dissimilar from AI prompting, but I'm just

01:26:25   more familiar with like getting to a Google search. And for ChatGPT searching, it's more

01:26:30   for when I do not know anything about my query. Like I have a question or I want some information

01:26:36   about a subject area or like a product area and I do not know where I would get that information

01:26:44   from. So I'll ask ChatGPT and it goes out to the internet, pulls in a bunch of stuff,

01:26:49   and then I will maybe go onto the web via the links that they give me and find out some of the

01:26:54   stuff that I want. So that's kind of the two types of searches is like, I know this thing exists and

01:27:00   I want you to find it for me and I have no idea about this thing. Tell me more about it. That's

01:27:05   kind of how I split them up. All right. And then Matthew asks, this is a question for you, Jason.

01:27:10   So we've got like, you know, one, two for each of us, we'll have a sandwich. Love it. This one

01:27:15   comes from Matthew. I've wondered for a while about the discussion of off the record topics,

01:27:20   particularly when media have access to Apple employees at in-person events. Why would Apple,

01:27:28   particularly those in senior enough positions to be trusted as spokespeople, give any level of

01:27:33   off the record information? Is it just to provide additional color or is there an altogether different

01:27:38   motive? Yeah, it's a little bit, I want to say there's on background and off the record, those

01:27:43   are different. Off the record is you don't talk about this. Right? Which is of very little use.

01:27:48   But that's a good distinction because sometimes people say someone told me this off the record.

01:27:56   That still does happen. But yes, obviously a record was made because you're yes. Off the record is

01:28:01   supposed to mean I'm not going to report about this. Maybe it gives you some background

01:28:06   understanding, but you know, on background, the idea there is you're not making any direct quotes.

01:28:12   You're just saying, look, I know this, but you can't say Apple PR person XYZ told me, quote this,

01:28:20   right? You don't say that. It's on background. The idea there is we're going to give you this

01:28:24   information. You can share it, but you're not supposed to attribute it. Sometimes I'll even

01:28:29   say not for attribution. And then there's, this is where NELA and The Verge are like, we don't,

01:28:33   we're going to attribute information to a person. We're not, we don't want to do it. Like, there's

01:28:36   a lot of different ways to approach this. I find it, some of it is helpful. Some of it is silly.

01:28:42   Like I believe that the origination of this is that Apple was frustrated that people who were

01:28:50   doing, I don't know whether it was like damage control or product briefings or something were

01:28:55   being quoted by name when they thought they were just passing on information to a writer.

01:29:02   They ended up getting represented as the person who made a particular claim. And I think that

01:29:07   there was, I, it was so long ago now, but I think the people were upset because that person's name

01:29:12   just kept getting repeated. But this person said this thing and that Apple decided that they wanted

01:29:17   to approach it where in mo, in many cases, not even necessarily most cases, in many cases,

01:29:22   when product information was being handed out, that directly attributing it to a PR person when

01:29:30   there were numerous PR people and all that was not really accurate because they were just the

01:29:35   messenger, the conduit for information that was coming from Apple's product marketing group.

01:29:41   And so there was this feeling of like, let's make this less personal. Let's not make this personal.

01:29:47   Sometimes it is literally, we don't want you quoting us directly because we may say things

01:29:52   in the quote that aren't what we're actually trying to say. And there's two ways to view

01:29:58   that. You can view that as control. Oh, he used a phrase that isn't approved. We don't like that.

01:30:04   And now that's out there forever. And it's a phrase we didn't want to use. Okay, I understand

01:30:10   it. That's a control thing, whatever. So then there's this conspiracy theory part of this,

01:30:15   which is every time anybody from Apple says anything, the conspiracy theory starts. And

01:30:21   it's like, aha, aha. Did you notice what they said? Do you know what this means? This means

01:30:27   that Apple is doing this other thing. And it is, oh, it's all true now. And, you know, sometimes

01:30:32   it means that, but mostly it doesn't mean that. Mostly it's just somebody said a thing. This is

01:30:37   why Apple, one of the reasons why Apple exerts so much control over their message is because

01:30:44   unlike maybe any other company, I don't know, people are parsing their words and trying to find

01:30:51   secrets that are revealed. And one way you avoid that is by not allowing them to parse your words.

01:30:57   Is by having all the words that are out there either be in your press release or approved

01:31:02   verbiage. And if you're in an interaction with another human being and you're just talking off

01:31:06   the cuff, even if you're a very well-trained PR person who knows all the phrases you're supposed

01:31:12   to use, 'cause trust me, I've been in these briefings, you've been in these briefings.

01:31:16   We get these briefings sometimes where the words that are used by the people in the briefing,

01:31:20   the phrases that are used are literally the phrases in the press release. Like, everybody's

01:31:26   been trained. Like literally, this is how we refer to this. It's groundbreaking or it's earth shaking

01:31:33   or it's breakthrough or whatever it is. Like they'll use one of those and only the one that's

01:31:40   approved. That's just how it goes. So some of it's control and some of it is knowing that there are

01:31:46   people out there who will take any phrase that is not approved and run with it in directions that

01:31:52   are maybe true, but probably not true, misleading. And they're like, "Aha, but Anand Lalshimpy,

01:31:59   when talking to Jason in New York, said that the processing block on the M3 was actually this. And

01:32:05   that means..." So they're like, "Yeah, Jason, you can talk to Anand, but you can't quote him."

01:32:10   And can I say that I talked to him? Well, you know, and it gets weird. So yeah.

01:32:16   I've also felt, at least in some of the interactions that I've had, that there are

01:32:23   sometimes pieces of information that they don't mind being out there, but they're just too specific

01:32:29   or nerdy for Apple to be talking about. So it's like, we're fine if you say this, because it's

01:32:36   fine for that to be out there, but we don't have a way to tell people this little piece of

01:32:42   information in a way that is worth sparing the time. Yeah, they don't want people saying, "Aha,

01:32:48   Apple said this." Again, because it leads down that path of it's got this imprint and now what

01:32:52   does it mean? And they want that stuff to just kind of get out there or they'll answer my question,

01:32:58   but it ends up being a thing where I end up saying, "It's my understanding that this thing

01:33:03   is happening on the M3 chip or the M4 chip." And sometimes that does literally come from a briefing

01:33:09   where Anand is on the briefing and I know then there's a new chip and I'm like, "I'm gonna ask

01:33:14   a chip question because Anand is here and he looks real lonely. Nobody's asking him chip questions.

01:33:19   Do they not know who this is? Let's ask Anand a chip question." But then a lot of times it ends

01:33:24   up being like, "Here's the thing that I learned about the M4 and not Anand told me this thing."

01:33:29   And that's just how those are the ground rules and you just got to deal with them. But do they

01:33:35   go too far? Do they happen too often? I would say yes. I think it's become a reflex now. There was

01:33:41   also that John Gruber thing where he described the whole process of going to the briefing and where

01:33:46   it was and who the people were and the couches they sat on and stuff. And I feel like that was

01:33:50   one of those moments where Apple was like, "Okay, we need to set some ground rules because the story

01:33:54   should never be our briefing. The story should be our products." Right? And that's not about like,

01:33:59   we don't want to admit that there was a couch that people sat on and that they're in this place in

01:34:04   Tribeca and we went up to the fourth floor or whatever. It's more like we don't want people

01:34:10   talking about our place in Tribeca. We want them talking about the new MacBook Pro. That was the

01:34:14   surprise announcement of OS X Mountain Lion. Ah, classic. That's a good one. The one that dropped

01:34:22   out of nowhere. Right? And it becomes, yeah, that was a great moment. I love that moment too. That's

01:34:28   the one where MG Siegler and I walked out of Infinite Loop and we're both like, "Oh my God."

01:34:33   Right? Like it was a surprise. I remember exactly where I was when this news broke. Like I was

01:34:38   sitting at my desk in one of my terrible bank jobs like when I used to work in the branches.

01:34:44   I was a branch manager at the time. Hated it. And I remember being there and that made that day

01:34:51   better because it was interesting. And I just read a bunch of OS X reviews out in nowhere instead.

01:34:55   Yeah, people didn't believe us. Like we dropped on at embargo time and people were like,

01:34:59   "Is this a joke?" It's like, "No, it's not a joke." Because it would seem like it.

01:35:02   Right? Because this is back before they came out every year. It was like,

01:35:05   and there had been no reports that there was going to be an update to Lion and then Mountain Lion

01:35:10   just dropped and that was it. It was great. And you can see why if you do all that work.

01:35:14   The last thing you want is one of your writers to focus on the mechanics of the presentation

01:35:20   instead of what you're trying to get out there. So I think that's part of what's going on. This

01:35:23   is a great question for Matthew. The ways of Apple PR are mysterious, but I think it is this

01:35:28   combination of wanting to completely control the message, which you can't do, right? Because there

01:35:32   are the press, when you give it to the press, the press is going to do what they're going to do with

01:35:36   it. Like that's why you deal with the press is that some people will just take it from the source

01:35:40   and take the marketing and go to Apple's website and that's all they'll ever do. And like, so be

01:35:46   it. But the press gets it to a broader audience, but you do have to take it with the press's

01:35:50   impressions and emphasis that is going to be different from your press release. And it's just

01:35:56   part of the way the game is played, but even in then they want to limit what they provide to the

01:36:01   press and stay on message. They're very disciplined about that. And that also includes obscuring

01:36:08   some aspects because, you know, and again, it's not like it used to be in the Steve Jobs,

01:36:13   Katie Cotton era. The goal was to make Apple a black box. Like you don't, you should never even

01:36:18   hear about other people who work at Apple. It should just be Apple. And Apple speaks in the

01:36:23   voice of Steve Jobs, by the way, but it's just Apple. And it's not like that anymore, but some

01:36:28   aspects of this remain. And I think part of that is the idea that there are no stars in Apple PR,

01:36:36   that the products are the stars and that, that, you know, they should, and it's nothing against

01:36:41   the people in Apple PR, but like Apple doesn't want some spokesperson to be famous for saying

01:36:46   a thing. That's not what they want. They want the product to be famous. That's it.

01:36:52   If you would like to send in a question of your own for us to answer in a future episode of the

01:36:56   show, please go to upgradefeedback.com. You can also send in your feedback and follow up for us

01:37:01   there. You can check out Jason at sixcolors.com and you can hear him at the incomparable.com and

01:37:06   here on Relay, where you can listen to me too. You can also check out my work at cortexbrand.com.

01:37:11   You can find us both on Mastodon Threads and Blue Sky because of our sins. You can also watch the

01:37:17   clips of this show on TikTok, Instagram, and YouTube, where we are @upgraderelay. This show,

01:37:23   one it may be drawing to a close is not if you support us with Upgrade Plus. This week,

01:37:29   we're going to be talking about gaming hardware and barbecuing hardware, I think is the two for

01:37:36   in today's episode. But don't forget you get 20% off an annual plan. If you sign up now, go to

01:37:41   giverelay.com to learn more. Thank you to our sponsors, that is Data Citizens Dialogues, Ooni,

01:37:47   and DeleteMe. Thank you so much for listening and we'll be back next week. Until then,

01:37:52   say goodbye, Justus. Goodbye, Mike Hurley.