The Accidental Tech Podcast

23: The X Or The X


  that's my fault again well to combination transaction allows more [TS]

  chances that it's not your fault again yes the most egregious error I made in [TS]

  the last episode was reporting that the global San iSCSI initiator was free it [TS]

  used to be free but apparently a couple of years ago [TS]

  free now it's 90 bucks and so when looking at iSCSI initiators you have [TS]

  global global Senate ninety an dado 295 so 200 basically I still continue to get [TS]

  positive recommendations for the added one and mixed to negative [TS]

  recommendations for the global San Juan few people send in a few a few kernel [TS]

  panic stories about global San so given the price difference is now much much [TS]

  smaller than it was before I would if I was going i skazhi I would go with the [TS]

  arrow on but I still haven't won also interesting I skazhi thing that few [TS]

  people have pointed out to me I didn't realize but it makes perfect sense [TS]

  because I skazhi is basically just like running the direct drive access protocol [TS]

  over the wire you can actually like like let's say let's say Mac OS whatever [TS]

  Mavericks or whatever comes after Mavericks comes out and your iSCSI [TS]

  initiator of your favorite stops working and just won't work again you can take [TS]

  the drive out of the out of an ass and stick it either directly into the [TS]

  computer into one of those drive dock things and because I just accessing the [TS]

  drive directly if you plug it into your computer it works directly because like [TS]

  it's formatted however you formatted it it's like a block level protocol so I [TS]

  think it's pretty cool so that that's like an interesting kind of insurance [TS]

  policy against cuz we know we were discussing last episode how I was [TS]

  worried enjoyment you know you were worried about you know first of all even [TS]

  needing to run a third-party colonel thing to to have this protocol enabled [TS]

  but also I was worried about you know what happens when a new version of the [TS]

  OS comes out and we know what if your iSCSI initiator breaks how long does it [TS]

  take them to fix it do they ever fix it [TS]

  has caused problems it's nice to have the option that you know we can always [TS]

  just like they have wondered Dr duct injury nor does my now and if not you [TS]

  can get one from Amazon for like 30 bucks or something but it is nice to [TS]

  have that kind of fallback option and also one more little bit of follow-up on [TS]

  the on the nasa topic one person recommends I was unfamiliar with this [TS]

  cause I i've been paying a lot of attention to PC hardware and a prob [TS]

  about five years but there's an HP microserver and it of course XP HP makes [TS]

  a really really awesome servers and networking products and their website is [TS]

  completely abysmal makes all the impossible to find an impossible to find [TS]

  information about but if you search Amazon for HP microserver you can see [TS]

  there's a few of these things as basically it it looks like a four bein [TS]

  ass and it's it's like a little cube and it's like 300 bucks with some kind of [TS]

  low power CPU a little bit of RAM and for hard drive bays and even optical day [TS]

  so if you are looking into the build your own area of nasa's the HP [TS]

  microserver might be worth looking at that's all I really know about it but it [TS]

  looks really interesting and and i would i would certainly want to play with that [TS]

  if I had a good reason to get what you guys have fun on the ice caused you [TS]

  think with like playing the drives out of your nasa and connect directly with [TS]

  enclosure or in the old days putting them inside your Mac Pro can make sure [TS]

  you don't use any raid setup obviously you're nasty if you do this if you if [TS]

  you have a bunch of drives in there and you want to [TS]

  be able to flexibly takeout drives and stick in new ones of different sizes and [TS]

  haven't you know three silver and everything like if you're doing that you [TS]

  lose the advantage of being able to pull that drive out and attach it you know [TS]

  not through the next year thing even if you're using iSCSI that's one thing to [TS]

  be aware I sort of have enough of a reason to to try i skazhi and spent 200 [TS]

  bucks and get the thing and and try it but it's it's nice to know that an [TS]

  option like in case a time machine thing breaks with 10 9 because one of the [TS]

  things as ten nine apparently changes either removes AppleTalk feiler Fe or it [TS]

  is disabled by default one of those people who doesn't remove it [TS]

  okay well anyway runs errands network access over SMB too much I should know [TS]

  more about all this research on that but it ends of people are speculating that [TS]

  might break or change the time machine things it will snow people keep asking [TS]

  me that as well and i actually don't know the answer so I can break in da and [TS]

  tell you but my guess is that time she is still only because they did a bunch [TS]

  of weird enhancements to time machine to Network Time Machine backups and your [TS]

  special that we got some email from somebody I think it was saying that when [TS]

  when Apple made to the great time machine over the network used to be a [TS]

  terrible and they did some sort of Procol great to make it not terrible and [TS]

  if you happen to have a third party mask device that supported the old terrible [TS]

  way and that company didn't upgraded to support the new way than you were sad [TS]

  because even though your device typically supported time you should use [TS]

  the old terrible and I think both felt terrible and the new way for both [TS]

  buildup of that piece of my guesses Time Machine over the network to a time [TS]

  capsule continues to use AFP even in Mavericks and I say that having not [TS]

  tested it all good to know and I'll be able to I think actually ours is going [TS]

  to do another article about s&V to an AFP and that's going to be my excuse for [TS]

  not helping advertisers don't have this type of help I don't have a time capsule [TS]

  of any stripe available for an ass for that matter where I also thought it was [TS]

  interesting [TS]

  last episode we talked very briefly about the the new Apple 802 11 AC [TS]

  Airport Extreme and time capsules and you mention of course that has a family [TS]

  was news to me and I i knew that there was an empty drive bay inside of it but [TS]

  I didn't actually look at the turn onto something that I believe actually join [TS]

  you probably told me at the BBC at some point we're walking somewhere but I [TS]

  looked at the iFixit teardown of the new AirPort Extreme Base Station and it is [TS]

  pretty comical because it is just like a giant three and a half inch hard drive [TS]

  bay in the middle of this this thing that you know does not need one [TS]

  otherwise if it isn't a time capsule its 3.5 inches are you positive you're on [TS]

  the chat I gotta find things out to be gigantic is a bit like the amount it [TS]

  diagonally so basically it standing up on end but it's oriented diagonally in [TS]

  the case so it's as if you drew a rectangle a talk to hang around like a [TS]

  diag [TS]

  around a 45 degree day at the hard drive that is the shape of this thing it's [TS]

  really weird and so that's and so i think is interesting first of all that [TS]

  you know it has it that the risk of making the same unit whether it's a time [TS]

  capsule or not and then just not having a hard drive or a or even a little [TS]

  country cable that goes into it here you can see it and it also is how much it [TS]

  looks like the new Mac Pro construction inside and then the third interesting [TS]

  thing which puts kind of was a disappointment to me I thought that the [TS]

  hope that the point of that tall shape was to make larger antennas inside to [TS]

  have like it at all antennas are spaced out a bit for you know better better [TS]

  reception better range [TS]

  different different frequencies whatever the case may be and turns out I could [TS]

  tell from this stare down it looks like all of the antennas are still in the top [TS]

  elite so there's there appears to be no reason for it to be tall other than to [TS]

  fit the hard drive and have a smaller footprint and maybe you know have have [TS]

  more room for the cooling and everything that [TS]

  but there appears to be no no good radio reception reason for to be tall with the [TS]

  exception that maybe that it gets a little bit off of whatever service you [TS]

  have the thing on [TS]

  gets the intent is a little bit higher than that service to get a little bit [TS]

  less interference but that can matter that much but I don't know so it was a [TS]

  pointed out that anyway this might be the most boring follow-up we've ever [TS]

  done that's saying something like this router is exciting because it's terrible [TS]

  I don't want to buy this thing i buy on us like Asus things with to target [TS]

  looking at an estate I i just like I want all the features of thing provides [TS]

  I want to be able to just plug in the printer and have the USB printer sharing [TS]

  thing because I still have my cheap printers and I like the management [TS]

  software that the new versions kinda crappy but it's not you know it's [TS]

  everything is fine except the fact that is gigantic and has a fan and there's a [TS]

  place for hard drive that I'm not going to use and they took away one network [TS]

  port versus the one I have now so I don't think I could could buy this thing [TS]

  you have a month for yet another one I have like the one you know and then I [TS]

  think it has four I could run over and check now as soon as long as they have [TS]

  been the previous shape of the slick though at the white Mac Mini shape [TS]

  rectangle they've always had three as far as I know mine mine doesn't let me [TS]

  go check was a need to give Marco something to do in editing right back [TS]

  account of that kind of the parts yet when he got the same as I was fooled by [TS]

  like the USB cable sticking out of the back of its annoying because like it's [TS]

  kind of a weird number to have i get if you have if you if you don't have any [TS]

  wireless devices or any wired devices then you can use any ports and if you [TS]

  have wired devices you probably need more than that I have a bunch of [TS]

  switches connected I think so yeah quite a rat's nest as it extends out from I'm [TS]

  a little disappointed that you don't have all your cables like zip tied [TS]

  color-coded etcetera etcetera [TS]

  I could but when I possible my dad and I rewired are my home theater which I say [TS]

  that with enormous air quotes we we rewire the home theater in order to [TS]

  change from component ur component composite that wrong whatever doesn't [TS]

  change from those two HDMI cables and even I decided to color code the HDMI [TS]

  cable so the ones going from the source into the wall [TS]

  the colors match the ones coming out of the wall into the TV cuz I'm not dirty [TS]

  that is impressive I know I thought you'd like that that's what we talked [TS]

  about tonight [TS]

  well it might be worth talking about the developer portal being done for so long [TS]

  because at the time of record this it still is but because this is coming out [TS]

  to Muslim public in about a week I don't know how how useful that discussion [TS]

  would be assuming it's probably gonna be up in a week a lot of the eyeless [TS]

  development world is probably grinding to a halt right now it during a major [TS]

  work period getting ready for iOS 7 so it's kind of a big deal but they're [TS]

  still selling software like there I did increase of magnitude for example the [TS]

  iTunes Store where nobody can buy anything that iTunes cells going down [TS]

  would be more of a fire drill than this which is which is why I think I'll be [TS]

  more willing to say look not like the iTunes Store went down guys I know [TS]

  developer gonna be doable let's take the extra six hours or whatever to make sure [TS]

  that we have our stuff together because as terrible as it is for the developer [TS]

  portal to be down it's not a type thing with his big clock on the wall with a [TS]

  dollar sign in front of it and numbers taking up every second thing is down [TS]

  with two jobs ago I was a company like that it's like every every minute or [TS]

  server is down we was this amount of money at the big number so it makes a [TS]

  difference [TS]

  whereas yet now it's a bummer that people can put stuff up in the store and [TS]

  stuff like that but customers can still buy out the engine of revenue running [TS]

  into Apple's still running and I think they can afford downtime here and just [TS]

  like apologized profusely and be nice and extend people's undo all that stuff [TS]

  versus like what we what we would see from Apple kind of motion and [TS]

  communication we would see from Apple at the iTunes Store itself was down that [TS]

  would be like New York Times headline calamitous I think this this might this [TS]

  might be result and you know you kind of get the feeling from Apple that you see [TS]

  in a valley WBC and you think wow they really love developers in this really [TS]

  high priority for them but then you see what they do for the rest of the year [TS]

  for developers and it's kind of a mixed bag some sometimes it looks like they [TS]

  really care and put a lot of resources into it and sometimes it looks like they [TS]

  couldn't possibly care less and you know we get a lot of a lot of everything in [TS]

  between [TS]

  Developer Program the the VP who's responsible for that is Phil Schiller [TS]

  and Phil Schiller does a lot and it's kind of it's kind of hard for people [TS]

  like us on the outside to really get that great of an idea of what exactly [TS]

  Phil Schiller doesn't and how much she does but from what we can tell it seems [TS]

  like he does a quite a bit and so things like like you know whether developers [TS]

  can do XY or Z or getting the kind of attention they they want he might not [TS]

  have time to care about that [TS]

  throughout the entire rest of the year that's not to BBC week in scale study [TS]

  there like he's not a tech guy you know not that nothing has to be there in [TS]

  their fixing the service but it kind of like organization you would expect in an [TS]

  organization responsible for some really important piece of server-side software [TS]

  is important to the business would have come from the technical side then it [TS]

  wouldn't be the guy would be marketing well but anybody does he know marketing [TS]

  I think it isn't giant quotes there because he does so many other things [TS]

  like he's he's involved with a lot of different things the company's product [TS]

  design market like much more so than regular martini but not he's not a craig [TS]

  Venter here for trying so they are anything like he didn't come up now that [TS]

  you know that even like i mean any cute started charging the iTunes Store so [TS]

  maybe did he come from engineering background but if you like that team [TS]

  like knows that they're responsible for online services whereas developer [TS]

  relations probably within Apple as seeing as a wing of the company that [TS]

  relates to people versus we run web services but developer relations does [TS]

  run web services in their important web services those kind of schizophrenic [TS]

  relating to people who need to make people happy it's like a customer [TS]

  relationship management type role but this is under part of its Web Services [TS]

  and it's really important so you have to have part of the team that in that area [TS]

  versus people who run iTunes like look we're running a gigantic web store and [TS]

  there may be some sort of relating to customers involved in that but really [TS]

  burn online services think so and he was like I don't know she's in charge of [TS]

  that whole thing ever said the org chart up I think he's the head honcho and try [TS]

  to all that is that's what I thought I I think it's it's worth considering [TS]

  whether I hate I hate to use the freezing it's time for a political [TS]

  outlook that's like a crappy headline thing but do you think Apple needs [TS]

  somebody at that as VP level representing the developers developers [TS]

  and defend the App Store almost exclusively or primarily at least that's [TS]

  what they do is right now you know Phil Schiller I think probably as too much on [TS]

  his plate to be that guy you know do you think I mean what are you doing pretty [TS]

  well but it's it's hard to argue that will surely change anything about what [TS]

  they do because we're doing pretty well set up now but you know you look at [TS]

  things like like the App Store and the App Store has always looked like it has [TS]

  way fewer people working for that really does it has and there there are certain [TS]

  things that [TS]

  about it that have lasted way longer than they should have never changed for [TS]

  instance the category list the app category list is really weird and most [TS]

  of those categories reveille when the App Store launched most of the App [TS]

  Store's mechanics most of the layout most of the most of the things we think [TS]

  we know as the after today almost all of that was there on day 10 of 56 years ago [TS]

  however many years ago 2008 was and so it seems like you you you obviously like [TS]

  you look at at pages you look at what Google has done to the Play Store in the [TS]

  same time or less time actually think and you can see I mean obviously they [TS]

  have a whole bunch of issues themselves and certainly not perfect over there by [TS]

  any means but they've they've had a lot of features that are really nice to have [TS]

  some that aren't a lot they're really nice to have an Apple has done very [TS]

  little of that sort of thing you know there's there's things that developers [TS]

  are always posting blog post myself included for always putting blog posts [TS]

  about you know if you could change one little thing or add this one feature it [TS]

  would make such a big difference and those kind of changes almost never [TS]

  happened in the App Store I think you might want to talk about something [TS]

  that's awesome but you talking about bloggers that are saying if only this [TS]

  one thing happened it would be so much better made me think of it underscores [TS]

  article about upgrade pricing which i think is worth talking yeah definitely [TS]

  so we'll get to that in a minute first me tell you about something we like this [TS]

  is an app that you've probably heard of but amazingly as far as I know the [TS]

  developer has not sold like three hundred million copies of how many iOS [TS]

  devices are there three hundred million a lot more than that now a lot as far as [TS]

  I know he hasn't sold three million copies it's so our job is not done yet [TS]

  this act is called drafts and by advil tortoise and draft it's it's kind of [TS]

  hard to describe what it is in a way that makes you realize how good it is [TS]

  but I'll give it a shot [TS]

  ok so draft is a quick capture a [TS]

  app that launches and its it launches into a TextView a text field and it's [TS]

  just ready for you to start typing it launches really really quickly and the [TS]

  whole point of it is quick quick capture so whenever you are thinking about [TS]

  anything with text you launch drafts and you are immediately beginning with a [TS]

  technical matter what else you were doing so it's where text starts on your [TS]

  iPhone or iPad it can capture notes ideas status updates and then it has all [TS]

  these sharing and communication options built them so you capture the text first [TS]

  to type it in as soon as you're ready to go you know then as soon as you're done [TS]

  typing in whatever you had in mind before you forget then you have an [TS]

  almost a limitless array of options so let me see what I hear you me last year [TS]

  you can send it as an email or text message you can get a calendar event you [TS]

  can post Twitter Facebook you can say to Dropbox Evernote you can [TS]

  forward the text of your draft to a whole bunch of apps including OmniFocus [TS]

  things fantastic au tweet but this is one of those apps that it oh and by the [TS]

  way it sinks it users lightning-fast sink to go through to go through between [TS]

  your iPhone and iPad or multiple iPhones if you're one of those people [TS]

  day and night maybe who knows there are some of those people and butter [TS]

  misunderstood so drafts for iPhone is $3 drafts for iPhone is $4 they're both in [TS]

  the App Store and you know this is one of those things where if you've ever [TS]

  talked about her thought about your workflow this is the kind of app that [TS]

  you need because anybody who thinks about workflows this is the day love [TS]

  this because it is like it and one of things one thing's developer suggest is [TS]

  try for a week in your Dock [TS]

  try for a week there you'll see because if you start using this as like your [TS]

  starting point of I have something some kind of text to enter and then do [TS]

  something with later or right now even just for faster access this is as good [TS]

  at the last time Maryland did a sponsor refer draft I think it took about 15 [TS]

  minutes I'm gonna try to do that but [TS]

  it's really hard to describe just how cool is happens and how much time it can [TS]

  we save you and and how you know if you have on his ideas that you need to [TS]

  quickly capture the best thing you can do is just get out as soon as possible [TS]

  that you know that you might forget or you know if you like some other at maybe [TS]

  some other thing pops up in some kind of problems to deal with this kind of [TS]

  distraction like a look at a list of tweets I want to read instead of the [TS]

  standard there's there's so many to so many possible distractions and slowdowns [TS]

  when you go directly into the the endgame of what you were typing for with [TS]

  drafts [TS]

  launch the app and you can start typing it's that simple so anyway [TS]

  dress for iPhone again three bucks dress for iPad for bucks they have lightning [TS]

  fast link between them go to actual tortoise is it a jeweler agile [TS]

  you are you an expert on this casey you are in the building business it is a [TS]

  jewel tortoise dot com slash drafts go there to learn more and get the app or [TS]

  just search for draft on the App Store because it is actually so popular you [TS]

  will find it is so good so casual tourist dot com slash direct / drafts [TS]

  and thanks a lot to actual tortoise for sponsoring our show and a little tidbit [TS]

  here the creator of actual Taurus pretty much a pretty much invented X callback [TS]

  URL he he emailed me for a while a while ago he makes an app called terminology [TS]

  it's an awesome dictionary and kind of word exploration and forever ago we are [TS]

  trying to figure out a way to Instapaper could look up words and terminology and [TS]

  inhabit bounce back to Instapaper after your lookup was done and so he and I [TS]

  kind of coordinated on the standard and then I'm like look I don't have time to [TS]

  do anything more with the standard in public but I would love it if somebody [TS]

  took this around with it and so he took it and ran with it and made a callback [TS]

  URL Billy what it is today [TS]

  and made it you know I made a site made a directory evangelize people using it [TS]

  and then now it's a huge thing you know pretty much every app on federal [TS]

  property she's iPhone uses some way it's it's it's you know great way for apps to [TS]

  work together and you know since iOS still doesn't even with seven still [TS]

  doesn't give us a whole lot of good interaction sharing options or data data [TS]

  sharing between apps or anything like that it's a really great standing here [TS]

  until we get anything cool like that and even before even even afterwards useful [TS]

  so anyway thanks a lot to transfer funds soaring and grab the developers really [TS]

  cool guy and if you like a callback URL and you haven't bought all those apps [TS]

  you should and that's it all right so moving a little so thanks to them for [TS]

  sponsoring the one thing I want to talk about in this cute in my mind after you [TS]

  said bloggers talking about what Apple should do is underscored david smith's [TS]

  post from a couple days ago when I put it in the chat about logic is logic [TS]

  Exalogic 10 I feel [TS]

  Logic Pro John something we lose china is trying to figure out the exit the 10 [TS]

  for Logic Pro [TS]

  question are you being serious yes I'm assuming its hand but I don't know I [TS]

  don't do this stuff that's what market does well as you do on the Edit make me [TS]

  doubt myself I'm always want to be like two products got an active member of the [TS]

  Roman numeral 10 2010 he said he acts who knows it could be the case maybe I'm [TS]

  crazy now I feel like I have to go back and watch that like Final Cut Pro 10 [TS]

  whatever it was you know that the intro video demoed it was so hard that I was [TS]

  trolling you but I'm not I'm really not sure anyone special kind of trolling [TS]

  right right so david smith said you know we were looking we as a collective app [TS]

  developers were looking at Apple to have an instance to need upgrade pricing to [TS]

  see what they would do with regard to upgrade pricing is everyone sort of seen [TS]

  on me quote him it seems like most discussions with this ultimately [TS]

  ultimately ended up with a conclusion that Apple would only add upgrade [TS]

  pricing if they themselves needed / wanted it for their own apps this [TS]

  morning's launch of Logic Pro blank CDs to settle the matter on that front so [TS]

  Logic Pro whatever was a pretty major upgrade and they ended up saying tough [TS]

  cookies you're gonna have to pay the whole $20 all over again and that i [TS]

  think is a pretty I think underscores right that's a pretty obvious that we're [TS]

  not gonna get upgrade pricing and I don't think that's terribly surprising [TS]

  but I do think it's a little bit of a bummer [TS]

  and that's coming from someone who doesn't have a profitable app in the App [TS]

  Store it just seems to me like it would be very useful in certain circumstances [TS]

  to offer either I guess just a discounted upgrade for paid user so if [TS]

  you came out with another Instituto you sold in spirit he came out nice all the [TS]

  magazine if you came out with another buck shot that was a massive rewrite [TS]

  then maybe you could charge I guess you can't because $0.99 gotta know what you [TS]

  would use for I was actually thinking about doubling the price to $2 you know [TS]

  like it what what is it that made underscores decided this was the turning [TS]

  point was it because the price didn't change the previous version is that [TS]

  because like apples on the same deal many times before I like what they will [TS]

  come up with new version that way back when they were like oh the App Store is [TS]

  out now and Apple selling its offer the Mac App Store what are they gonna do [TS]

  will surely want to see his Apple needs a new version of program acts then [TS]

  upgrade pricing is an Applebees touchdown in every time that has come up [TS]

  they've released a new version of the program it has not been upgrade price [TS]

  and you know they just keep going down the road it used to be that the prices [TS]

  were lower than like ok well they didn't offer upgrade pricing but it lowered the [TS]

  price of its almost kinda like upgrade pricing and they can afford to do that [TS]

  because their Apple $1 road but now I guess logic didn't decrease in price and [TS]

  send you know is that what's intended I don't know as far as I know this is the [TS]

  first croat from Apple that has had a major version released after the App [TS]

  Store was was the original Final Cut ever in the App Store [TS]

  the whole deal was like you people who own the existing version of Final Cut [TS]

  when the App Store version comes out how are you going to give them upgrade [TS]

  pricing the answer is not liable didn't write it like aperture for instance [TS]

  aperture as far as I know has not had a major burns in the App Store but when [TS]

  the App Store launched aperture was launched at $80 where before I believe [TS]

  it was two hundred and so it like they launch the app store and all the all the [TS]

  pro apps that went into the App Store all had substantially reduced prices [TS]

  from compared to what they were before and I think this I think with Logic Pro [TS]

  X 10 I think this might be the very first time that a major update has been [TS]

  that Apple's in a major update to one of those perhaps be specified just when [TS]

  they first added to the store with that reduce price and so the theory is that [TS]

  you know if if they were gonna add upgrade pricing for themselves they [TS]

  probably would have done it for this now you know david has has a pretty big [TS]

  assumption that you like you know the the assumption here is that maybe they [TS]

  just didn't do it in time for this but they'll do it later or for some other [TS]

  apps you know I was gonna say speaking of the devil today that the assumption [TS]

  the under the real underlying assumption is that the only thing stopping apple [TS]

  from [TS]

  having upgrade pricing the store is the willingness to do it and what could [TS]

  actually be stopping them is the ability to do everything she did not like it so [TS]

  it's impossible like the the ability to do it and timely manner given the [TS]

  resources and priorities of the companies and global you know all of [TS]

  that like that the people perhaps the people even like all have to change the [TS]

  people who are on the teams with these power out like why would you give us [TS]

  upgrade price again they can't get the other part of the organization to give [TS]

  them the upgrade price now we don't know what's going on inside the only knows [TS]

  that they haven't but I think it's conceivable that they you know can't in [TS]

  terms of like they can't they can't make it to the people who were responsible [TS]

  these products wish they had upgrade pricing but you can't convince the rest [TS]

  of the company is a good idea or can't get the resources into during the [TS]

  uprising but as we're sitting here not knowing what's going on in that black [TS]

  hole that is apple and coming up with these crazy theories I've been thinking [TS]

  of reasons that lack of upgrade pricing is actually good for consumers and apple [TS]

  and I've got 11 the reason I thought of is that when you don't have upgrade [TS]

  pricing you don't have the things the developers love which is basically what [TS]

  someone gets on the train of my product today are encouraged to stay on that [TS]

  train because like well I already paid all this money for the original version [TS]

  of Photoshop or whatever I can get the next version of Photoshop for what looks [TS]

  to me compared to my original purchase price to be a bargain or I can buy an [TS]

  entirely different program it's presumably as price kind of like the [TS]

  original version of Photoshop was and developers loved it how we get to [TS]

  upgrade revenues but you know so depressing psychology people want up a [TS]

  little bit of money because they never want to start over again it's gonna stay [TS]

  on that train but that's bad for consumers and Apple because it's like a [TS]

  walkout factor for new competitors Apple and consumers were far and if you [TS]

  weren't locked in like say the reason for shoppers are entrenched as an [TS]

  unknown could you know competence and defeated well if everyone is kind of on [TS]

  a level playing field where you have to sell your new version of whatever you [TS]

  think it's worth it you can't give the people who bought the old version and [TS]

  advantage each time it's time for you to buy a new version of your graphics [TS]

  programmer whatever your program is [TS]

  you can look at the entire field because no one has any pricing advantage based [TS]

  on your past purchases and I think Apple likes that I think consumers like that [TS]

  because it makes the developers you know it doesn't like you and it's not like [TS]

  real Lockyer not being locked in by file formats or any you know sort of dongle [TS]

  type stuff whatever you being locked in by the crisis psychology by your own [TS]

  brain and the way you perceive you know loss and how you just want to stay keep [TS]

  buying the same when you did that that's all I've got for wifey like what great [TS]

  pricing is good for consumers an apple or anything else well it makes a lot of [TS]

  things a lot easier for for both sides you know I get my first of all makes it [TS]

  very clear like it well I guess I have to say like one of the things that [TS]

  upgrades is that like once you have created then you can't really do [TS]

  anything with a previous version you can't really sell it to anybody else and [TS]

  other weird things because you can't do that now in the App Store anyway but it [TS]

  you know it certainly makes things easier on Apple side for like accounting [TS]

  and Press calculation and everything else do not have dependents you look [TS]

  well as this price if you bought this and if you didn't buy that the surprise [TS]

  like there's one less thing there is probably a whole bunch of avenues for [TS]

  abuse that this rules out keep money anything with the App Store like [TS]

  anything you can do in the App Store people are finding ways to like scan it [TS]

  and you know beat the rankings in some weird way or scam apple or scam us you [TS]

  know there's everything in the App Store is going to be scammed and so you know [TS]

  Apple's iTunes do anything to open up any more ways for it to happen you know [TS]

  I'm sure some weird thing you could do with like gift codes and then we are [TS]

  pricing scenarios and somehow make your appt jump in the rankings should do but [TS]

  I think the biggest reason why and this is probably a bigger topic you know [TS]

  before it's too late let me to the second sponsor and then we'll get back [TS]

  to this second sponsor this week is pretty much they can a podcast sponsors [TS]

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  where space is everything you need to create an exceptional website respond to [TS]

  the guy in the chatroom is raining there that they they said my example Photoshop [TS]

  was a lousy one because all four shops competitors are like 80 bucks there are [TS]

  any way cheaper than Photoshop that's true I and it is only a weak example I [TS]

  think but I think it's still an actual example the phenomenon I was describing [TS]

  because if you took away upgrade pricing pretend for a shop [TS]

  storm we should discuss four shots real shooting at a bus stop for actual price [TS]

  in with the whole Creative Cloud pretend for a shop was in the App Store if you [TS]

  know and no upgrade pricing is available when the next version of Photoshop came [TS]

  out and OB would be forced to price it at whatever like the full price of [TS]

  photoshop is right and then you have a situation where are all those [TS]

  competitors are still 80 bucks right you know Pixelmator whatever for such a deep [TS]

  breath but when the previous owner of Photoshop said ok I need a new version [TS]

  of Photoshop cause I want the new features are good does it run on my old [TS]

  computer anymore whatever whatever problem have they would have a decision [TS]

  that used to be [TS]

  hey you know upgrade pricing and now the decision is I have to pay for the full [TS]

  version of Photoshop again I'm gonna look at some competitors and you know [TS]

  and they wouldn't be as motivated looking competitors if there was upgrade [TS]

  pricing and even though the competitors were always way cheaper why were they [TS]

  ever paying the upgrade for Photoshop is more expensive than the competitors but [TS]

  being forced to like it like you're starting over clean slate there's no [TS]

  upgrade price and there's nothing keeping you on Photoshop except for your [TS]

  love of the program makes you more likely to look at the competitors may be [TS]

  used to protect them keep going Photoshop but I think that that lack of [TS]

  lock in that lack of pricing psychology keeping your buying the same program on [TS]

  over and over again [TS]

  kind of unthinkingly or not being able to get yourself too seriously consider [TS]

  the competitors because of the cost I'll say whatever it's not good for our [TS]

  consumers offer Apple because Apple wants a dynamic marketplace where no one [TS]

  likes you win in the old style kind of microsoft office you just have to keep [TS]

  buying because it uses for matter whatever file formats actually a [TS]

  declaration that I think I think there is something to the library I do not [TS]

  necessarily think this is why Apple doesn't have a great I'm just trying to [TS]

  think of any any possible upside the capacity explain some reason that this [TS]

  is this I wish someone write a tell-all book about like the insides of apple and [TS]

  not about like Steve Jobs or like forestall being fired by like about the [TS]

  boring stuff like what happened the dead center downtown and what was the price [TS]

  in like five people would read this book but I think it'd be really interesting [TS]

  so in in the vein of upgrade pricing I was thinking are you guys were talking [TS]

  14 / real-time found myself it is absolutely Logic Pro town I don't bring [TS]

  flatulence I was going through at that moment so apologies but with regard to [TS]

  upgrade pricing I was thinking you know if we look at the three groups of people [TS]

  that are involved with this to my mind users apple and developers how is not [TS]

  having upgrade pricing good for all three will free users it teaches them [TS]

  there's no free lunch and set some pricing expectations now they may not [TS]

  like them but it teaches us i mean i think thats good for users like any kind [TS]

  of like remember to drink your Ovaltine good good like you telling you it's not [TS]

  let me let me finish my thought so so Apple it's good for them because there's [TS]

  a lot less complexity involved and that also arguably may be good for users as [TS]

  well because I don't need to worry about whether or not they bought the app [TS]

  before and whether or not they can apply to pricing discount pricing and [TS]

  obviously can make that obvious within the iTunes Store the App Store whatever [TS]

  but it it eliminates a lot of complexity but most importantly i think is good for [TS]

  developers in the sense that it's more money for the people who who write great [TS]

  apps me look at tweety is a great example of that everyone at the time [TS]

  that was running tweety immediately instead bought 22 because why would you [TS]

  not accept [TS]

  Milano and complain about the $2 299 man it was like yeah I was like her whole [TS]

  budget for the year but it obviously keep the system working and so I guess [TS]

  it's true it's an application of keeping system working in other words by users [TS]

  continually paying developers for therefore they're very hard work it [TS]

  keeps the App Store running and it keeps interesting and worthwhile apps in the [TS]

  App Store and that is absolutely good free users so maybe it's it's a hop away [TS]

  from being directly beneficial to users but I can make a case and perhaps [TS]

  someone at Apple has that it is good for users not to have discounted pricing now [TS]

  flip that around enough I put on my user had it makes me crumble little bit but [TS]

  if you're willing to take one for the greater good [TS]

  I'd rather give chalk and very few bucks every time there's a new Twitterrific or [TS]

  whatever the case may be in order to keep the icon factor in order to keep it [TS]

  keep everyone writing these great apps in and I will give Marco another dollar [TS]

  when buck shot two comes out even though it's never going to happen but still in [TS]

  principle I would and so it it I i would argue it's actually possibly better for [TS]

  everyone if there is an upgrade pricing but with that said I don't run my life [TS]

  and my business by way of the App Store so I could be totally missed the boat [TS]

  here but I think I I think it's probably for the best to such torture that Apple [TS]

  doesn't say anything because we're forced into these scenarios are trying [TS]

  to speculate in like when everything comes about I like the tendency that I [TS]

  see is people want to assign to Apple some high-minded ideals overarching [TS]

  philosophy sometimes that's the case but I think that when there is some kind of [TS]

  idea of motivation behind it Apple articulated eventually sometimes [TS]

  repeatedly sometimes strong sometimes weekly but eventually you get their [TS]

  philosophy behind it whereas I don't think they like their pricing has ever [TS]

  been justified her defended even like in a subtle are weak way by Apple which [TS]

  makes me go right to the other possible is people don't like to think about [TS]

  which is like incompetents foolishness that it's a mistake and that there's [TS]

  mitigating circumstances that don't make any sense outside of Apple organizations [TS]

  explain why this doesn't happen enough [TS]

  exactly all the reasons that make apple not look good like everyone wants to go [TS]

  secret apples and therefore and because Apple makes awesome things because I [TS]

  love Apple therefore the secret reason must be so and then makes us like all [TS]

  you know do able to work for it and try to come up with a philosophy that makes [TS]

  sense in like don't you see it's because of like and we can come up with those [TS]

  possibilities and there are possible but it's not us to articulate that and you [TS]

  know it's it's apples responsibly to either explain itself or not and with a [TS]

  lack of an explosion I'm just as likely to assume incompetence is the reason for [TS]

  that there really are making a mistake or that there's some sort of internal [TS]

  political BS conflict over the issue I always go to those possibilities but [TS]

  whenever I read on the web everyone starts from the premise that Apple's [TS]

  all-knowing and wonderful that's kind of like one of the advantages [TS]

  being secret is that you know if you if you make good products and you don't say [TS]

  anything about them and you don't talk about how things work internally people [TS]

  will assume that you are a level sudanese monks who with high-minded [TS]

  ideals who have the whole world figured out but in reality it you know it's like [TS]

  any other company and they're all fighting with each other and doing all [TS]

  sorts of stuff in there being no office politics and being incompetent and [TS]

  making mistakes and yelling at each other and having fires in the server [TS]

  room where the hell is going on today when speaking of incompetents I went [TS]

  earlier when you said and it seemed to me to be jokingly that maybe that's why [TS]

  the dead center was down was in order to get the upgrade pricing squared away I [TS]

  think it's pretty obvious that logic Pro 10 wouldn't have been released already [TS]

  if they were going to do the right thing I was connected in terms of things but [TS]

  you know the assumption of Apple's competence and the counter example being [TS]

  extended downtime to not be down this long and I absolutely going back a [TS]

  sector of great pricing neither of you I don't think I have really mention I [TS]

  think what the most obvious reason is because it keeps offer prices down and [TS]

  you know Apple [TS]

  we've seen David Barnard had recently released recently brought back that [TS]

  slide from Steve Jobs at like three or four to DC's ago where they weren't [TS]

  using I add and he said we want developers tribute to be able to [TS]

  continue offering free and low-cost apps and and you know obviously Apple [TS]

  benefits substantially with a lot of basic economic reasons Apple benefit [TS]

  substantially by software being really cheap for their platforms you know the [TS]

  whole joint offer a strategy that have come out as in your compliments and Mike [TS]

  by 12 people emailed me to say Jordan invent that cause for some reason joel [TS]

  has received more criticism than anybody who writes as friendly as he does have [TS]

  ever seen [TS]

  anyway so Apple will benefit a lot from having all the software for the devices [TS]

  be cheap because then people have a really great reason to buy their devices [TS]

  because all this offers available for not that much more money and Apple takes [TS]

  a ton of problems device sales they don't get they don't make a whole lot [TS]

  from the App Store so they don't need to worry about making that substantially [TS]

  bigger you know it's just not it pales in comparison to what they can make on [TS]

  hardware and and then having people have a lot of apps on their devices is great [TS]

  for Apple because not only do you sell maybe bigger hardware faster hardware so [TS]

  people can run these ask better hold more of them but there's this massive [TS]

  lock-in effect denim once you have a bunch of apps there's more there is more [TS]

  likely that I think that you're going to keep buying Apple's products as new [TS]

  competitors come out with with fewer or different apps you aren't used to wear [TS]

  the don't solve your needs so WSW so if you've just dropped nearly $400 on two [TS]

  different versions of Logic Pro has just thrown across the load of money at the [TS]

  same apt two or three times that's gonna make me even less anxious to bail from [TS]

  iOS or or or or you know exactly and so so Apple I don't think they [TS]

  intentionally went out there and built the app stores in such a way to [TS]

  encourage cheap apps I don't think that was intentional I don't think it was [TS]

  planned in advance I think it was designed as I think the App Store [TS]

  success has been just as much of a surprise to Apple's it has been everyone [TS]

  else and the skirt the scale and the scope of just how how big it's become [TS]

  but I do think that by having asked be really really cheap and having you know [TS]

  upgrades not be very simple having everything about buying installing ask [TS]

  be as simple as possible including that now we see like 90% of them something [TS]

  our free then from Apple's point you but anyway regardless I think we're seeing [TS]

  that Apple is benefiting substantially from this so even though they didn't [TS]

  design it from the outset to lower software prices that has been the effect [TS]

  and it's benefiting apple and benefiting customers [TS]

  and developers just have to suck it up and that's kind of the attitude that [TS]

  Apple has with a lot of stuff to its developers its look here's the new way [TS]

  of doing things this is better for users probably and it's gonna be better for [TS]

  some developers and you can either join that train or you know whether and I we [TS]

  don't really care but here's how things are going and and you know you can join [TS]

  us if you want to and I i get the feeling that this is this is probably [TS]

  going to anger some people but I get the feeling that you can look at developers [TS]

  myself included especially especially my past self but even a little bit my [TS]

  current self you can look at us and you can you can say about us and our [TS]

  behavior [TS]

  a lot of what we said about the music industry in the late nineties and early [TS]

  two thousands of obviously things are going in a direction here and a lot of [TS]

  developers are taking advantage of that and making a killing or you know really [TS]

  substantially improving their businesses and their products and it's great for [TS]

  people and it's great for some couple of intermediaries like Apple but the [TS]

  industry is moving in this direction and developers who sit around and whine [TS]

  about not being able to charge 50 bucks for a nap anymore [TS]

  are increasingly turned to look like the record labels in 2002 and there's only [TS]

  so much you can do in that position you can keep whining about it and you can [TS]

  keep wishing things will change but they probably want all all odds are against [TS]

  that and there's nothing you going to educate users into paying higher prices [TS]

  that's not going to happen the software and services side there are different [TS]

  than the new exciting one really important when I think because when the [TS]

  music's I feel like I could sell CDs for like 20 bucks or whatever anymore [TS]

  because people are you know game for free and then I do not want to sell for [TS]

  99 cents attractive never liked that's that's the phenomenon the low prices but [TS]

  on the upside that's not how it goes beyond that it's not just all here's a [TS]

  new way where people can get your things less expensively what's happening [TS]

  on the app and the services side is that that is mutating into a worse product [TS]

  for users so that the developers can get more money the freemium model or the [TS]

  thing where you know it's a free service but they sell your information it is [TS]

  like it's as if the record labels found out a way to start selling CDs again as [TS]

  a as a whole for 20 bucks online and they did it by inserting ads every 10 [TS]

  seconds of the song something you know me and like the product is worse and [TS]

  that's the way that they're they're working around and so part of the [TS]

  resistance at this point it's like you're not saying I need to sell you [TS]

  know my next application 50 bucks you're saying i dont wanna make it a freemium [TS]

  thing where when you press the red button you gotta pay 10 bucks and a [TS]

  purchase to get this feature in five bucks to get that when you get corns and [TS]

  energy meter and you can't use the application whether five-minute today [TS]

  unless you pay money like that's the model that everyone is going to it all [TS]

  these apps in the App Store making money hand over fist by you know game theory [TS]

  being money out of people's wallets not just kids but also adults as well and [TS]

  it's a worse experience for users with that wasn't true with music because it [TS]

  was more or less than i mean you said the sound quality was worth it was not [TS]

  terrible but it was not that he'll skip that is the you know the freemium [TS]

  free-to-play type of thing we're just like the application is costing you [TS]

  fifty bucks and the company that tons of money but it's free right now the sale [TS]

  price and it's free that's that's where it's gone too far I think most app [TS]

  developers have made their peace with adjustment in pricing will they don't [TS]

  want to do is say man I really do not want to make a premium product I really [TS]

  do not want to put adds a little my saying or doing because I just feels [TS]

  wrong yeah I mean and thats and certainly there's obviously there's [TS]

  there's a few different aspects of is obviously the gaming world it has has [TS]

  way more severe problems with this with the whole you know free-to-play BS and [TS]

  white paper doesn't paper do that are one of those great example you by the [TS]

  brushes like it can be applied but it's it's a little bit different in that I [TS]

  don't think they're consumable but either way you know there's obviously [TS]

  there there's ways for abuse in both regular apps and games the gaming market [TS]

  I i think they're special special discussion on its own but overall [TS]

  certainly you're right that you know take to get this this overall benefit to [TS]

  consumers of usually lower prices we've had to add complexity and a lot of the [TS]

  complexities bad like you know the old way of buying music and you in your [TS]

  example there are you live by music is really simple you paid money and you got [TS]

  to music on some kind of thing and you could play it you can do it every 12 you [TS]

  could sell it you can throw out the window you could you know whatever and [TS]

  it was the music and that was it and you know it if they're you know once you [TS]

  start doing and things like ads and privacy invading creepiness and stuff [TS]

  like that of other ways to make money decide to charge your changing the [TS]

  product you're not just changing the pricing that point in like ok I've done [TS]

  all I can with the pricing I'm going to change the product now so the experience [TS]

  of using the products that everything is out of the window you like the song [TS]

  wasn't the song anymore for some changes some way but stopped midway through if [TS]

  there was something I was inserted into the song and its [TS]

  and somehow you could pull that off in a way that customers like how I get like [TS]

  if you could like get the tip of the wedge in and like you know like with [TS]

  premium alright I I do like getting the game for free this is kinda like you [TS]

  slowly creeps up on you where you just don't notice it eventually everything [TS]

  you get is free but it's just torture to use he didn't notice it busy used to be [TS]

  just like it's like they slowly but I'll just one second of audio into a song [TS]

  about all this the one second of audio to get my free song and it is kept [TS]

  increasing increasing mention years like remember when you buy something you just [TS]

  get the song you use it you know I'm not saying free to play a premium is is a [TS]

  terrible thing again especially for gaming but it everyone is going that [TS]

  direction because it's because it's like a way to get $20 for CDs again they get [TS]

  so much more money through through a free-to-play our premium type of thing [TS]

  they could ever get a soldier that application I can see it happen with my [TS]

  son with these stupid games I talked about you know I told that like there's [TS]

  no way he would spend $15 of his own money to buy an iOS game but he within [TS]

  like the first day of getting a free-to-play game he's been fifteen [TS]

  dollars in the game is justice just the way it works and granted he's only nine [TS]

  so he's he's more victims thing but I see it with adults as well you know like [TS]

  candy crush on you talking about [TS]

  your wife playing it's it's it's bad it's bad scene and and and and to some [TS]

  degree it is this it is a lot like arcades you know but now it's always [TS]

  your pocket you don't have to go to the arcade you're always at the heart and [TS]

  you're paying by credit card but it's you know it's it's it is hard to to look [TS]

  at this and and say it's its overall worse in some way you know you can look [TS]

  at specific examples and stable that's worse but overall like we now have we [TS]

  now have devices that like you know you can look at you can look at smartphones [TS]

  and iPads are a little bit more like my game consoles smartphones like you don't [TS]

  pay a whole lot up front for relative to the kind of thing it is and it's [TS]

  subsidized and all these capabilities in like your kind of buying it kind of [TS]

  buying a phone anyway in modern society so like you don't have to like spend [TS]

  $600 on a ps3 to play these games you know that that's that's the difference [TS]

  here anyway the biggest thing is you know now if you want to play a new game [TS]

  on your iPhone it between at least a start out it's between $0 and maybe four [TS]

  dollars most of the time in the olden days again was $50 more recently $60 and [TS]

  so you're able to play a lot more games and you know the production of that goes [TS]

  into them is obviously way lower than many 15 $60 games but not all and there [TS]

  is you know there's a whole lot like I think I'm still upset from by Marble [TS]

  Madness Regenesis for 40 bucks on animals and it was so so bad I i've [TS]

  never impose brought against her not to be good like a physical game in a store [TS]

  for like 30 to 40 bucks I've never i've impulse bought I think three or four of [TS]

  them total and they've always been horrible [TS]

  the making of Marco people his formative years now he researches light bulbs her [TS]

  about his formative years he like never again [TS]

  allowed myself to buy this thing on an impulse buy more research it and I'm the [TS]

  same way such a terrible game no but I totally get that and and so like that [TS]

  that whole world now the stakes are way lower and that was that was like 40 or [TS]

  50 or 60 bucks in the nineties which was more substantial than than than the same [TS]

  amounts are today and so you know everything is cheaper now an issue the [TS]

  same problems are the same set of problems and benefits in kind of inner [TS]

  20 shoes with like wal-mart selling regular things to people like you know [TS]

  in some ways it's better for people to spend less for things and then there's [TS]

  all these terrible side effects to the you know I don't think this is as bad [TS]

  but but it's hard to argue that this overall is worse that now that [TS]

  everything is like either free or cheap ticket into and then you know even the [TS]

  things that aren't totally free [TS]

  you know you might spend what if the worst-case scenarios you put 15 bucks [TS]

  into candy crush well that's still like relative to how expensive is used to be [TS]

  that's not that bad that's still actually really cheap things used to be [TS]

  and certainly you can go crazy and you can get you can kind of lose track of it [TS]

  and start spending you know $70 billion games to costs and I don't think it's [TS]

  the absolute amount that's bad it's the it's making it less of a conscious [TS]

  decision I would rather consciously spent 50 bucks then not realized that [TS]

  I'd spent his team to like in terms like the honesty of the interaction where you [TS]

  basically tricking people into spending money they didn't really want to spend [TS]

  it i mean it's any good at all you know I do not want to get into free well but [TS]

  I personal responsibility was another code word which i also dont wanna gonna [TS]

  do it like it's it feels like a more honest interaction to ask someone to [TS]

  make a decision based on an amount versus ask someone to speculatively [TS]

  predict their future behavior and decide whether they want to download this free [TS]

  or cheap game based on what they think they're going to spend on that in the [TS]

  future like it just doesn't feel as nice and I i think is right that you know [TS]

  it's it's been a net went like we're making progress is all good stuff but [TS]

  it's kind of like with the good has come like this other bad for us that we're [TS]

  constantly bombarded by we have to build a new defenses against this thing that [TS]

  didn't used to exist like we get you know there are awesome awesome software [TS]

  out there for a fair price even you know some really good for you play things [TS]

  where you just buy new levels and reasonably priced in like five things [TS]

  you can buy in the game and it's just a great way for a great developer to get [TS]

  my money like that's all good and then it's like this giant bizarre of people [TS]

  yammering about us and like the vast majority of the App Store and charted [TS]

  anything with the students are whatever is crap and their interface and they're [TS]

  trying to scam us in trying to explain its not trying to do terrible things to [TS]

  us to some of those companies are big and have millions of dollars and that's [TS]

  you know we've created a monster and a mob outside of this other stuff that we [TS]

  got which is way better than it used to be so I guess you gotta take the good [TS]

  with the bad but like we really need to build up like defenses against the bad [TS]

  that has come along with us well unlike you know nobody's forcing people to buy [TS]

  or use these games like I don't have candy crush saga my phone because I [TS]

  heard it was really sleazy all the stuff you know what that's not worth it and I [TS]

  saw TIFF play it as you know I'm like that actually is it doesn't seem like a [TS]

  very good game since I went out and bought about mean bean machine from a [TS]

  ps3 at a different story but you know I know 13 people to to do it said to buy [TS]

  these games the reason why these things are so prevalent the reason why games [TS]

  can do all this stuff is that people that them and people supported it they [TS]

  do it because it works and so there's only so much that Apple can really do [TS]

  about this [TS]

  the reality is that lets say Apple gives us upgrade pricing what's that going to [TS]

  do but you know it is it gonna make prices go up in the App Store probably [TS]

  not because people like sheep software and the reason why develop why so many [TS]

  gay [TS]

  out there and so many apps out there have made their have made their prices [TS]

  so low is not usually because they have to it's because they can make more that [TS]

  way you know people who are saying that they they put an app in the App Store [TS]

  and they say they want to charge $10 nobody was buying as they were forced to [TS]

  lower the price but we don't know if that Apple have sold any better than any [TS]

  other environment you know maybe the app isn't worth $10 neighbors $15 a month [TS]

  after the same thing for $1 and it just kind of you know just kinda sucks for [TS]

  you competition wise like there's there's no evidence that Apple's [TS]

  policies are really holding us back here there is the top list and and that that [TS]

  I think has harmful effects I read about that before I do think if Apple removed [TS]

  the top lists from the App Store that it would be overall much better for [TS]

  everybody for people for developers and users it would be way better care about [TS]

  anything but with the exception of that I really think that there's not a lot [TS]

  Apple could really do here to change people's behavior because the fact is [TS]

  people love cheap stuff they respond way way more to cheap stuff into expensive [TS]

  stuff and pricing is very psychological and not absolute for people so to them [TS]

  like in a store where almost everything as $1 to $5 does seem expensive in its [TS]

  expensive in quotes there you know like they're so there's all these other all [TS]

  these other factors here and the reason why developers make the press what they [TS]

  are is usually because it works better and no one's stopping you [TS]

  Apple has not set a maximum price by policy actually a $10,000 but you know [TS]

  no one is stopping you from charging 50 bucks for your app in the App Store you [TS]

  can try but if people don't want to buy it that's not really Apple's fault I [TS]

  mean there's a couple little things we've all heard that the little things [TS]

  they could do it I think they would actually help us like for example making [TS]

  a search better would help a lot because when you search for a well-known [TS]

  application you get the millions can apps like their koppel's constantly [TS]

  fighting I'm not doing anything about it but they're not doing a great job a lot [TS]

  of the time [TS]

  heard of and I searched for it and you have to be careful not to accidentally [TS]

  go through the app is trying to scam you because it looks like I'm even doing [TS]

  like Minecraft minecraft clone type of scam they're always trying to fight [TS]

  fraud but then the cycle what's really fraud this game actually lose legitimate [TS]

  game and it legitimate uses that word is not keyword spamming but like Google [TS]

  does it better you know they have a system you know Pagerank not in their [TS]

  store then if I searched on talk about the Google on the web you know you start [TS]

  like with with PageRank in the in the incoming links right you know if they [TS]

  can do if the entire web surely Apple can do a little bit better job of when [TS]

  someone types and candy crush I don't even know the source returns to make [TS]

  sure the number item is the actual can your friend that everyone is talking [TS]

  about it and it's not some other thing and they're constantly fighting that [TS]

  battle like you know they had only have some role to play it used to be that [TS]

  they have some role to play in policing bad behavior another problem with the [TS]

  system they set up as once you put yourself on the line for any kind of [TS]

  quality control we don't just say look how you want no limits right once you [TS]

  once you do that at all then you're is constantly battling what's the line what [TS]

  do we stop ok but was sent outright fraud what's fraud how do we define [TS]

  fraud is fraud is not for a weekend please copy rival know we can really do [TS]

  it was a lawyer say we have to just wait for taken us so we can't please contact [TS]

  our stores double crap you know that's like super mario brothers with you know [TS]

  the old spell 20 or something and it stays up until tender notices that are [TS]

  you know and I'm sure Apple hates that but it's like it's it's a constant [TS]

  battle to figure out where you draw the line between intervention and allowing [TS]

  the site the stuff to sort itself out and in some respects the pricing things [TS]

  like the developers are all kind of been there making their own fate with their [TS]

  own decisions sometimes good sometimes bad but there is again they like that [TS]

  that mob that horde of barbarians on the outside who are not well intentioned or [TS]

  in their tour bad actors and there's a lot of them and they're all over the [TS]

  place and the good people are like hey can you get this mob out of here and [TS]

  Apple is like what we can't tell the difference in the mob in the regular [TS]

  people until they do something bad so [TS]

  we can't be police for the entire world and you guys need to sort it out and I [TS]

  don't know you know like this been a lot of talk over the years about building a [TS]

  wall around the good people all the people who are you know good actors in [TS]

  the App Store like look can we get some kind of thing where you like you agree [TS]

  that you trust us and we're not losers and they're out to get approved more [TS]

  quickly we've all heard things like that cuz we all think alike over the good [TS]

  guys and we know who the bad guys are but we get treated exactly the same as [TS]

  there's some kind of way I could pay more money and then it becomes all nodes [TS]

  in the rich people to go in light of the report the bad people and it's it is a [TS]

  tiny microcosm a tiny like world government inside the App Store and the [TS]

  way it's being run now it's not the feudal system but hasn't advanced [TS]

  probably passed like the 1800's in terms of sophistication of the governing [TS]

  process ya know it's weird because you said what could what could be done to [TS]

  make this better and one of the things I'm thinking about is ok let me put [TS]

  myself in the shoes of a game developer and I'm about to make this game and [TS]

  maybe it's a game that's kind of hard to digest and and mindless from from last [TS]

  week is a kind of interesting example of that in that yeah on the surface it's [TS]

  just a standard memory game but really it's a lot more than that and how do I [TS]

  get someone to see that it's a lot more than that if I don't have free download [TS]

  and then in a purchase and it makes me wonder well with some sort of trial [TS]

  system work better so it's a little bit less sleazy it's an all or nothing thing [TS]

  and you say hey you can try the Apple I should say allows developers to you give [TS]

  users a trial maybe it's her day maybe just for an hour whatever the number [TS]

  maybe and maybe a developer can even set that number one way or another [TS]

  then I could as the consumer of this game I could download it and I can see [TS]

  if it was any good see if I liked it and then after an hour or whatever the [TS]

  number maybe I can't use it anymore unless I pay for it but the premises if [TS]

  I'm paying for I'm buying all of it and I'm not going to be nickel and dimed [TS]

  from there the old guard dog parks will not like that though the oligarchs of [TS]

  the people who are selling a gazillion $1 games and they would not selling a [TS]

  zillion $1 games if someone could free trial because they would sell like an [TS]

  eighth of that number because most people are free traffic at five minutes [TS]

  out of it and say that's not worth the one you know whatever like they make [TS]

  more money selling $1 game that you can't trial then they would and and [TS]

  there are few oligarchs is not a lot of the people who are making tons of money [TS]

  this is the world that I think at this point like never reached the point where [TS]

  he has a nice way to say you know what we would prefer not to have done that [TS]

  but I like the games that sell tons and tons of copies at really low price would [TS]

  may actually make less money in absolute dollars if they were able to be free [TS]

  trial even if they tried to crack the price of a response ok well it was $1 no [TS]

  free trial now it's $10 but free trial I I don't think they could make a balance [TS]

  that would give them as much money as the $1 free trial because as an impulse [TS]

  purchase you've already paid if you don't like it you don't feel bad and you [TS]

  just keep doing that like you and that's true and it in this all runs contrary to [TS]

  my plane earlier about removing complexity with upgrade pricing but I [TS]

  still come back to does Apple Care and yes I know they're very influential [TS]

  people that will care and that will try to make apple care but not care but [TS]

  Apple Care [TS]

  so the point is that if what if that makes the store a little less abrasive [TS]

  in a little less hostile to users is that not worth it I'm not enough it's [TS]

  hard to say that lobbying effort if it exists and I assume that does between [TS]

  the big players in the App Store an apple happens totally behind closed [TS]

  doors we have no visibility like something must be going on there has [TS]

  been no there on the stage during the keynote we know about the amount of [TS]

  money involved [TS]

  and we know the technical discussions like what you want to keep you for your [TS]

  you know rearranging game or whatever but I don't know what the the App Store [TS]

  policy issues are there I i feel like even even if it's subconscious there has [TS]

  to be a roll this point I mean for whatever it's worth I've talked to a lot [TS]

  of developers over the years big and small some of which have been involved [TS]

  in keynotes or unveiling and things like that and the impression I get [TS]

  overall is that nothing like that actually happens that like like for the [TS]

  key to like you know Apple goes to you you don't go to Apple and other than [TS]

  that like you know your interaction with them as very restricted they don't [TS]

  really negotiate with you that much like it's pretty much like they did but why [TS]

  does Apple go to you then go to you because you re a because you're selling [TS]

  tons and tons of games because you're a big game developer like somebody's got a [TS]

  small people to like this two part that one is just like the help us with our [TS]

  marketing effort but the other one is you know who does have influence over [TS]

  App Store Policies individual developers don't have an impolite what you know [TS]

  mom-and-pop shops don't really have much it was except in the aggregate right and [TS]

  I have to continue yeah the big companies have more of an influence [TS]

  let's say like I do I don't and I don't even know if its formal or just [TS]

  subconscious or whatever like I wonder how much influence things like why is a [TS]

  Microsoft Office in the App Store like not and that's a big deal for app on [TS]

  Apple's gonna play all talking like we don't even talk to us anymore we move [TS]

  beyond that but in some ways you know at the very least Microsoft has someone [TS]

  they can call the phone and talk to a human being and talk to them about their [TS]

  issues you know once or twice a year about what do you think about this that [TS]

  and the other thing I may be out there but somewhere but this communication [TS]

  there is happening on an individual corporate entity level that is not [TS]

  happening on an individual develop a level in any capacity and I think [TS]

  eventually that has to [TS]

  to weigh on again even if it's just subconscious even if they don't have [TS]

  formal meetings about deciding what to do about EA or microsoft adobe or anyone [TS]

  else who could potentially be in the App Store but isn't it whatever that is on [TS]

  their minds in a way that the aggregated massive anger people blogging about [TS]

  store policies does not I think you're selling their influence the little too [TS]

  much based on no fax just got feeling but we got to go on I just [TS]

  I really don't think that cares what he thinks about their app store policies [TS]

  and who knows I like you said it's a set of very high walls with closed and [TS]

  locked doors I'm never going to know what's going on behind there but I don't [TS]

  know the impression I've gotten is that Apple certainly will listen to what da [TS]

  says but I don't think it materially influences what Apple does not look like [TS]

  a good strong arming the ebook thing you know like the stuff like that goes on in [TS]

  the relatively low stakes world bookstore which is nothing compared to [TS]

  the App Store [TS]

  we receive we didn't let that happen to the App Store to try to twist their arm [TS]

  on this alliteration we're at me like that kind of petty crap going on on on [TS]

  individual corporate entities basis that's because the car pretending [TS]

  they're dealing with is big and important I don't think they would ever [TS]

  accuse not going to call the App Store guys and tell them to hold Marcos [TS]

  applicants Marco said something mean right but but if Marco is all of a [TS]

  sudden like a major publisher who is in the middle of the negotiation with Apple [TS]

  then that comes into effect like I don't put that petty crap beyond them and we [TS]

  have now you no evidence that they totally do stuff like that turns out [TS]

  some of its illegal but that's not a terribly fair comparison is it because [TS]

  in the case of the publishers they had all the cards are I guess you could say [TS]

  all the pages where is Marco just has a nap in da just has a couple of games and [TS]

  maybe if Madden and other really popular EA titles were all in the App Store in [TS]

  making up just absolute killing then OK at that point maybe they have some of [TS]

  the cards but as a silly example I don't think they really have that much clout [TS]

  and Apple size I think Apple and the people who run the App Store still [TS]

  perhaps unjustifiable still kind of a little bit defensive and paranoid about [TS]

  the success of other app stores and EA pulling out of the Apple App Store and [TS]

  go again to the Google Play Store [TS]

  would make them upset that's why Apple is constantly putting up the numbers [TS]

  about how awesome their app store is in terms of number of applications and [TS]

  money given to development stuff it's like a little bit of protest too much in [TS]

  all their things like even though they're just so incredibly down in the [TS]

  App Store at this point they do not want that to change and I think like think [TS]

  they're terrified of like when Amazon started selling mp3 is there I'm free in [TS]

  the new labels wouldn't give them DRM free music because the music label to [TS]

  basically intention I'm trying to take power from apple pie and power and other [TS]

  competitor not the amazon mp3 store came and swamp the iTunes Store but it was [TS]

  scary there for a minute in terms of their DRM free their growing were not [TS]

  the music labels are playing hardball with us I think Apple does not want [TS]

  their store to be at a disadvantage in the big players and their games and you [TS]

  know that how many companies have the the you know development bandwidth to [TS]

  produce the types of games like three or four five-person shop can make an [TS]

  amazing I was game but at a certain point you can't compete with however [TS]

  many umpteen people are making these big complicated games that nevertheless [TS]

  running iOS and that's exactly what i was gonna say is you know it's let's [TS]

  supposing a pulls out and a handful of smaller indie shops step into kind of [TS]

  replace them you know what if we had a situation where there was a new and I [TS]

  don't know like a flight controller [TS]

  Jetpack Joyride or whatever it was it was popular year or two ago or even [TS]

  words with friends before it got even really really slimy you know and then [TS]

  then applicants could spend it as hey when he a left with it all you little [TS]

  diet had a chance to make money but no one who's doing the next call duty like [TS]

  at a certain point [TS]

  gonna happen as the computing power of iOS devices increases at a certain point [TS]

  like this is something of the consoles went through many many years ago it used [TS]

  to be one guy used to be able to make like an Atari 2600 game right one guy [TS]

  cannot make a PlayStation 4 game it's just you know almost impossible like a [TS]

  triple A title $60 you're gonna buy this and be happy with you spent $60 on it it [TS]

  take the the better your your technology gets the better the graphics are the [TS]

  more compute power you have the more money it costs to produce the game its [TS]

  wide game developers were a little bit freaked out when they want HDD because [TS]

  now all of a sudden you know the resolution of all your assets increases [TS]

  and you need bigger machines to crunch them and the artists have to do more [TS]

  work and you can't divulge the details anymore all the stuff like so if things [TS]

  continue apace iOS is kind of creeping up that same trail where to certain [TS]

  point yeah you can make flight control stuff like that in those kind of casual [TS]

  games are fine but someone's going to make you know manner or call of duty or [TS]

  you know destiny from Bungie or something and you can't make destiny [TS]

  with a five-person shop and if the company that makes that pulls out and [TS]

  goes only on another platform you would have to form a company the size of [TS]

  Bungie before you can feel the game like destiny maybe Apple isn't interested in [TS]

  this kind of games [TS]

  consumers are though consumers are ya but how many of them over to investigate [TS]

  comes out we'll see how the ps4 and Xbox whatever cells that's a good point [TS]

  yeah I mean that they sell them on the PCs that's why I'm just saying like I [TS]

  was devices are not at that level yet they can't play those games at all [TS]

  period right so being incapable playing we don't have to decide whether people [TS]

  want to buy it once they become capable of playing them then we'll really find [TS]

  out [TS]

  is that something people want to do you know because at that point like the iOS [TS]

  devices are going to become more expensive relative to be any cheaper [TS]

  right so at that point if everybody who can afford you know an iPad Mini also [TS]

  can play you know current quality triple-a type games maybe they do want [TS]

  to like maybe it's maybe they're not just buying candy crush because that's [TS]

  the only kind of game they're interested in maybe it's because they don't want to [TS]

  spend $500 on the game console or $1,000 on gaming PC to play that game but if [TS]

  they could play with the device DRD have to like their web browsing and you know [TS]

  whatever may be something more interesting to see how that turns out we [TS]

  will wrap up the yeah we're gonna get along right so thanks a lot to our two [TS]

  sponsors drafts and Squarespace and I'll see you next week now the show they [TS]

  didn't even mean to begin [TS]

  it was accidental [TS]

  john Kasay [TS]

  death was accidental and thats Casey list and a team are cool [TS]

  yes i'm saying there onwards I'm keen on trying to announce it what did you say [TS]

  my nose like little bit stuffed up and I'm dying in this incredibly hot room so [TS]

  I think I'm a little bit more fog horny the usual today with this way least you [TS]

  didn't stumble over Logic Pro whatever that was funny though if I can only have [TS]

  that back I think Marco gave pricing for the iPhone version of drafts and also [TS]

  the iPhone version of heated and then you got it right the second time so hard [TS]

  nothing happened in summertime something that I know it's a quick update today [TS]

  was the first day that I had to consult the Darwin sources that's always an [TS]

  important point in my review when I'm reduced to going through the source [TS]

  codes of today was a day so that's that's pretty good I mean it was like [TS]

  I'm probably about halfway done before I had to resort to that but I I every day [TS]

  every right I'm so glad that exists you know what I'm just looking at them [TS]

  source and it always is and that none of those servers are up open source that I [TS]

  was like oh no the source and those were the only one browsing [TS]