0:00:00I want to be a good character designer we have anything to talk about tonight I
0:00:05don't know I guess I mean there were new iPhones and stuff but it's really funny
0:00:09how unsurprising it was even even the parts that we expected to be surprised
0:00:14by what we were wrong actually so I guess therefore it was surprising in
0:00:18those ways and I thought the camera stuff was mildly surprising I hadn't
0:00:24heard anything about that now obviously it's to be expected that there will be
0:00:27better newer faster camera things but I didn't know the the magnitude of it all
0:00:33I don't think anyone did it seems pretty compelling as it was in like really
0:00:38camera hardware so much as it was applying even more software to write
0:00:44camera problem because there is a point of diminishing returns with camera
0:00:50hardware and phones because optically speaking you only have so much room to
0:00:54work with their right but if the computing power keeps going up and up
0:00:59hey let's do something with that may be a better place to get benefit from it
0:01:03and that seems like it and that's why we wouldn't have heard about that I thought
0:01:06about that because you can't leak but I guess you could but it's not uncommon
0:01:10the supply chain is softer side is not in supply chain all over the world and
0:01:14there was a small hand in the WTC slides for iOS Evans announcement there was one
0:01:20of the one of those like million little bullet points they put all over the
0:01:23place
0:01:23one of them was a hundred and twenty frames per second capture and I really
0:01:27out of 120 FBS like on the upper right I think and I don't think any hardware
0:01:35before the 5s could actually do that so that I think it was a slight give but
0:01:40otherwise I mean this is awesome I cannot wait to use it i mean there was
0:01:45there is an app called is it snappy cam
0:01:49talking about I know what you're talking about but never used it I put the link
0:01:52in the show notes but I believe it's called snappy can and it was it was a
0:01:58camera app that was written by some incredibly good programmers who
0:02:02basically wrote their own JPEG encoder and really liked week the heck out of
0:02:07the out of the CPU to get tons of performance so that they can capture
0:02:12I believe it was 30 frames per second on the iPhone 5 and 30 or 60 was they
0:02:19couldn't reach 122 the harbour couldn't do it but it was 30 or 60 and so they
0:02:22could capture that and in similar to what we saw in yesterday's iPhone
0:02:24announcement you could like scroll through and pick like your favor photo
0:02:28from that giant purse and so that was pretty cool so you know I'm actually
0:02:33really happy it they might not be but I'm really happy to see that now be a
0:02:37regular feature and to have a better integrated in the camera roll to do
0:02:40things like pick the two or three shot at you like and delete all the other
0:02:45ones which we can only do in very limited ways because it doesn't have
0:02:50full access to the camera API's etcetera
0:02:52so yeah I think it's I i'm looking forward to playing that camera that
0:02:58that's me you know the 5s is actually a pretty substantial speedup read so it
0:03:05looks haven't read yet but sure looks that way but the two things I think that
0:03:11I'm most excited about our fingerprint unlock because I'm as we discussed last
0:03:14episode I believe I'm one of those people who never set a passcode on my
0:03:17phones I just don't want the constant day-to-day annoyance of that and so now
0:03:22I will do the fingerprint lock and I'll just put a couple of my fingers my
0:03:27wife's finger and that's it I'm done maybe maybe Adams if he's lucky maybe
0:03:31maybe hopson knows otherwise I think that works but we'll see maybe I'll try
0:03:38my new iphone 5s never get what is your what is your annoyance thresholds for
0:03:43stopping using that would make you stop using what percentage of it
0:03:48failing like you try to do it and it doesn't work do you know I need to try
0:03:52again try again you like 50% success rate ninety like when do you say all
0:03:56right forget this I would say it would have to work probably at least 95% of
0:04:01the time within about a second period that I i didnt read IRA trying to get as
0:04:05much as I could have the coverage but what I wanted to see I guess probably
0:04:08Apple control this someone if they had direct access to the you know the
0:04:11hands-on area afterwards to 250 trials to do you know hundred trials do as many
0:04:16trials as you can with success or failure not a man and get some
0:04:21number about you know percent advising senators try and sell it seemed to work
0:04:24pretty well you tried two times yet maybe I mean like the ones we saw in the
0:04:29CNN tech video and a few other ppl 2010 watching CNN tech one and it was really
0:04:34good and they you know they put it through the whole process of registering
0:04:38with fingerprint which worked really well and then downloaded a few times and
0:04:42it worked very quickly in all instances the things they shouldn't get a little
0:04:46movie or one of the ads or something they showed the guy like grabbing your
0:04:49phone like you doing kind of activating it and liked him one of the things he
0:04:53was using like the side of the corner of his time like we all do and you grabbed
0:04:57the phone and go for like the home button with your thumb right and now if
0:05:02that works that well that I found that impressive because of that we work so
0:05:05well that means that like or maybe did he have to train and on the corner of
0:05:08his thumb you know him in like because we don't always like if you're gonna go
0:05:12in like let me give you the full frontal of my thumb or finger and to test the
0:05:17feature vs
0:05:18let me grab my pocket but I think round out looking and you know get a good read
0:05:22on it and I think that's where you know using it in real life is going to be
0:05:26different than trying to put your finger on the demo area but it works it works
0:05:31like it like I saw it working all the little demos all the time then
0:05:35especially in Apple's iPad that'd be great
0:05:37yeah I'm looking forward to trying and having that I mean you know as they say
0:05:42in the Keno like most people don't use the passcode and that's kind of bad and
0:05:46it would be better if security could be reasonably secure yet also very easy so
0:05:51that people would actually do it and so looking forward to it I thought to be
0:05:55cool and I know that I feel like I feel like us talking this much about the
0:06:01iPhone 5s is almost like talking about as much but the Mac Pro I feel like I
0:06:06feel like we've now left the mainstream where we were the three of us ever the
0:06:11mainstream but here's the thing here's the thing that everything you see on the
0:06:145s will eventually be on the mainstream so it's like you know it's a glimpse of
0:06:18a glimpse of the future of the rest of the iOS line even though it's only on
0:06:22this one product now surely unless it's a gigantic flop it will move on down the
0:06:26line
0:06:27until it's everywhere and just becomes standard just like you know rear-facing
0:06:30camera they can we go back a step to the camera Marco I'm curious to hear as a
0:06:36quasi professional photographer at one point your life what do you think about
0:06:40the flash because I remember vividly years ago when the four of us you mean
0:06:45if we're somewhere we were talking about how I wish I was a better photographer
0:06:49and he said well let me give you the number one best way to be a better
0:06:53photographers to never use the flash ever ever ever and so I stuck by that as
0:06:58any time I couldn't it has made for much better pictures but I'm curious what
0:07:02your take is on the to flash set up well it's that rule still holds true if you
0:07:10can avoid using the flash at all you should the flash introduces two huge
0:07:16problems to the entire see one of them is a mess up all the colors of
0:07:20everything and the other one is the direction of the light makes everything
0:07:24look really weird and an unappealing now the flash which is a really cool idea
0:07:30only solves one of those problems that only solved the color problem and that
0:07:34is a big problem certainly but I think the the amount of light coming from
0:07:39straight on is a bigger problem that makes things look worse than just having
0:07:45their own car light shone on them and so it's a very good idea for when you have
0:07:50to use the flash and a lot of people just leave the flash on auto and use it
0:07:54whenever the phone things should or needs to and so it's gonna help a lot of
0:07:59pictures out but it's not gonna make a non flash picture very it's not going to
0:08:03make a flash picture look anywhere near as good as a novelist picture now a lot
0:08:07of times if you're in such a dark place that you know if you're looking at a bar
0:08:11with your friends there's no light and you're gonna have to use the flash it
0:08:15you know you have a choice if you want a picture at all you have to use the flash
0:08:18and that's it and so if your choice is picture or no picture at all maybe take
0:08:24the picture of the flash and maybe but
0:08:28but it's not I certainly wouldn't rely on that and it's not going to its not
0:08:34gonna make me want to use the flash any more than before but when I have to use
0:08:40it
0:08:40which is very rare but when I have to use it it'll be a little bit better but
0:08:46do you think of the little ridges
0:08:48Fresnel lenses on the flash I didn't see that we're what's that about
0:08:53I didn't see this on all the slides and if you look at Apple's website they seem
0:08:57right and I so they must not be shy away from it but it is totally at odds with
0:09:01every other physical design feature of this iPhone and all past iPhones go to
0:09:05Apple's iPhone 5s site and scroll down to the part that shows in a flash
0:09:11this is I'm here is it any wonder if that's if thats to spread the light more
0:09:16which would help that is still you know that the direction as someone has
0:09:21pronounced for now but I will have you know that I looked it up and both
0:09:26transitions are valid according to Wikipedia has been no Wikipedia never
0:09:29contained in a hearse know now is that I am looking at my phone 505 flash does
0:09:35not look like that at least from a distance I am NOT a macro lens but I
0:09:41think I think you're right I think that is new I think that will help because
0:09:46just having a little like white LED r you know probably doesn't have a grade
0:09:50spread pattern for the light and now they're taking it more seriously like
0:09:54what can we do in this limited amount of space we can put a little ends on it
0:09:58that's pretty good
0:10:00yeah i i think that that could be good it's again it's one of those things that
0:10:05I don't think it's going to really meaningfully make you able to use the
0:10:10flash in a lot of cases where you couldn't before and the pictures look
0:10:13good I think there's this will just make the pictures look a little bit better
0:10:17when you have to use the flash but this is a key I think this is a key feature
0:10:20because this gigantic vast majority of people who use phones do not follow
0:10:26Marcus advice don't know about Marcus advice and we'll just hope he's use
0:10:29whatever the charismatic we end up taking a picture of their friends in
0:10:32dark rooms and if this can make their pictures look better that is it's like
0:10:36the fingerprint thing I get such a huge win
0:10:39for all the people who never used any security at all if maybe if the the team
0:10:44that does chrome security was considering its features a well
0:10:46fingerprint is not as good as a pass for their therefore we should include
0:10:49physical sense of security
0:10:51I i think we probably also go through the few things we know we're going to be
0:10:56sure about this fingerprint thing and and why doesn't matter like you will be
0:11:00able to spoof it
0:11:01jailbreakers will get the little finger print signature things out of that chip
0:11:06somehow and none of that matters because it's time to get out and pass codes are
0:11:11also more secure
0:11:12not four-digit passcode obviously but like you know big long one or password
0:11:16more secure but I think none of that matters because this is not an attempt
0:11:19to heighten the maximum possible security of the iPhone this is an
0:11:23attempt to hiding the average security of iPhones in use and I think if it
0:11:27works it will definitely do that oh yeah definitely I'm curious to see is is it
0:11:33possible to have the fingerprint scanning in addition to a passcode to
0:11:38have arguably two factors security which and big corporate jobs can make or break
0:11:43your ability to use services that you want to use so for example a lot of VPNs
0:11:49are you need to get on for corporate environment they might require like an
0:11:54IRS idea and RSI Dior and in addition to a password or something along those
0:11:58lines and I wonder if there will be a way that you can have the fingerprint in
0:12:04addition to some sort of pass code plus you have to factor security in the US
0:12:08you can do all these things you want to do when your corporate network they
0:12:12didn't mention that and I'm guessing the reason they didn't mention that is even
0:12:15obviously it is possible but even if you can enable that feature in the OS like
0:12:19the patch for the fingerprint thing is get all those people who aren't using a
0:12:22past current you something two pitches not let's double up security because
0:12:26like that isn't that would be the worst way to advertise a fingerprint thing
0:12:29would be to pitch it as a as a heightening of maximum possible security
0:12:33because even though with the 2008 you would help that its I think it's so
0:12:37important to pitch this as a casual convenience for people who don't want
0:12:43enter code and I'm one of those people like I never I have never had a passcode
0:12:46on any of my
0:12:47devices in fact when I connected my was in the past my works VPN and the VPN
0:12:54Exchange Server something in the stack their required that I put a passcode on
0:12:57my thing I merely disconnected from his head while never doing that again enter
0:13:02passcode I will try this fingerprint thing it works if I ever get a device
0:13:06that has a good point lead you think this is going to filter down into the
0:13:11iPod touch and iPad
0:13:13ten years or something the iPad will get it I'm pretty like I don't see why they
0:13:18would leave it out of the iPad it so much bigger you know that the iPad with
0:13:22the top 10 iPad will surely have the a seven like the only reason not to be
0:13:26like some crazy segmentation to make sense and I don't see why it wouldn't be
0:13:31on the top and iPad iPod Touch of course I care about that this is an S here and
0:13:36here is the iPod Touch get screwed so we'll wait till next year I'm curious to
0:13:43see if you know what happens with the iPad is it seems like you know most of
0:13:49the time the iPhone is Apple's big thing for the year and it's it's the event the
0:13:55most people watch it's the one that brings all the live streaming live
0:13:58blogging things you know it's it's the most it's the highest-profile event they
0:14:03have of the year but they started with this year and and there's still a whole
0:14:07lot of products to announce that are there very likely be coming out in the
0:14:10next few months I wonder if you know how quickly we are going to forget about how
0:14:16unsurprising this was once we see the other product unveilings no I'm not sure
0:14:23what I'm still processing like the whole of then i watch the video and I have
0:14:27some thoughts on that we get to at some point but I'm a little disappointed and
0:14:33this has been such a lot that that so much was known I am very enthusiastic
0:14:35about the camera I'm very enthusiastic that the thumbprint scanner seems to
0:14:40work is as great as it does obviously we'll find out whenever we get them I'm
0:14:45super disappointed that there is not to be pre-orders on the five ask because it
0:14:49is
0:14:50it is our year in the list household new phone and I'm very excited but I don't I
0:14:55have an actual jail be jobs I can't just blow off work on a Friday and wait in
0:14:59line for hours and hours not that I'd probably want to anyway so now I've
0:15:03gotta just suffered the unbelievable tragedy of not having my 5s on launch
0:15:09day it's probably a good bet that the the financial be supply constrained in
0:15:15which means we won't have them for a long time might not be that long but
0:15:19like you know they're gonna they're going to sell out not because it's
0:15:22wildly popular though it may be but really because the first device ever to
0:15:26have a seven and presumably that's the game tractor yeah and I heard about this
0:15:32in his post about the event and i think i think thats part which is that
0:15:35splitting up the phone line like this and and making making the old iPhone or
0:15:41the old iPhone core making that the new mainstream model allows them to do
0:15:47things like member there all the rumors they were having trouble with in-cell
0:15:50touch and getting getting good yields on that things like retina iPad stuff I
0:15:56like all the the like big bold forward-looking supply decisions or
0:16:02component decisions that can severely limit yields limits apply in and make
0:16:06that a problem they can now start doing that because the highest end of ice is
0:16:11no longer the mainstream device that's true of iPads and iPhones now and I i
0:16:16think that's actually a good move
0:16:18presumably they're getting making them making more money but like if the most
0:16:24popular phone turns out to be the five see baby making a phone for a while now
0:16:29and their cost of manufacture must be down even if they had gone to plastic
0:16:34which they also did they also lowered the price as well but I wonder I wonder
0:16:38if the smile and Tim Cook's face was an expression of the fact that we're gonna
0:16:45sell a ton of five seasons and that actually might have higher you know
0:16:49profit margins for us than the original five dead which would be an amazing
0:16:53thing we're like they sell the same quarter a year later
0:16:58and they drive down the cost of manufacture so much it actually gives
0:17:00you a bigger profit margins than your previous top end and they need that you
0:17:05know wall street's been picking on them alot alot of it is just temporary
0:17:09unfounded but it's also pretty obvious that their margins are going down slowly
0:17:14over time because these markets are getting more competitive especially
0:17:18price by especially in tablets and and so their margins are gonna get getting
0:17:23smaller and smaller the iPad these to be able to sell these things for like six
0:17:27or seven hundred bucks to the mass market and now they're selling like you
0:17:31know the $300 iPad Mini and you know who knows what's gonna happen there this
0:17:35fall and so I did I think they need something like the five see
0:17:41honest as I think it's a brilliant move it's a brilliant product launch to do
0:17:46this cuz I bet you're right I bet their margin is substantially better on their
0:17:50also now selling first-party cases again and we you cannot discount how
0:17:54significant that is you know if they you know let's say they make two or three
0:17:59hundred bucks I i dont the profit margin is usually on a phone iPhone something
0:18:03like that I think it's a two hundred bucks if they're also selling you a $40
0:18:09case till like sixty year forty percent of the people who buy the phone which i
0:18:13think is probably fair that's really good I mean they made a killing off the
0:18:17bumper for the iPhone 4 and for us I think they're going to make good on
0:18:20these cases too and that's just so much money they probably still make more
0:18:25money from the you know made for iPhone certification program because they get a
0:18:30cut of every single other case manufacturers profits of a cumulative
0:18:34total of their license fees for the made for iPhone products Gila River thing
0:18:38they have going there still is their own things but they're probably like if we
0:18:43can make a product with 90% margins even if it's only nine percent 90% of forty
0:18:47year 70 bucks let's do that because it can't hurt
0:18:51thing on the 25 C Martin as if you think back to the earnings calls before the
0:18:54iPad Mini came out they said you know our our margins are gonna be decreasing
0:18:59blah blah blah like and then the many came out and it made sense like okay
0:19:02that's why you martensitic listening because you know you're gonna sell ton
0:19:05of his many years and they cost less money
0:19:07and you know you don't make as much money to honor those who are making the
0:19:11previous iPad so there you go
0:19:12but that don't recall a similar warning about margins are least not wanted to
0:19:18such a degree before the five see announcement and I think it's because
0:19:21they feel like they can maintain like it they're probably going to go down a
0:19:25little bit but it's not going to be as dramatic drop it was funny they still
0:19:30have had many yeah I think you're right about that and I certainly did
0:19:34opportunity to gather you make a very good point and it certainly seems to me
0:19:37that the five see is a play to to continue to make a tremendous amount of
0:19:42money from people who may be like what would if you if I see did exist what
0:19:47would they be fine just buying just a regular iPhone 5 and probably doing so
0:19:51grudgingly because it's not new and shiny so I had two thumbs up for the
0:19:55five seen principal from a business perspective I don't personally see why I
0:20:01I would want one because its older tack and there's a few things in the 50 S
0:20:06that I still think we should talk about that are also very interesting but from
0:20:11a business perspective it's it's it seems like a killer deal we're talking
0:20:15about a sure thing about how are you going to differentiate the 25 CNV like
0:20:20for that you know the five see looks really cool and it feels nice in your
0:20:23hand and it comes in colours what can they do to the boring old little black
0:20:29grey white monolith iPhone 5 looking thing to make it an object of desire for
0:20:35anyone for him although that probably is a factor there and we got the answer and
0:20:42the answer was the fingerprint thing which we knew and apples second part is
0:20:47emphasizing you know good plain old-fashioned computing power like that
0:20:52was their pitch to people it's got a fingerprint thing and it's twice as fast
0:20:55and the combination of those two they hope is enough to securely grab all the
0:21:00people who got out of that the latest greatest thing in to make us forget
0:21:03about the colorful more comfortable nicely curved five see ya steven hack it
0:21:09in the chat said I talked to several semi nerds who said they were thinking
0:21:13about quote upgrading to the five see from the five that's the power of colors
0:21:17and marketing
0:21:17i think thats dead-on totally I mean you can't underestimate the importance of
0:21:22things like color and appearance and newness for something like this for for
0:21:26most products especially for something that's where people are kind of you know
0:21:29there's a fast upgrade cycle relative to most electronic products and it's very
0:21:34much a personal item it's always with you people shouldn't personalize it with
0:21:37cases and stuff like that and and so to have something like visibly very new and
0:21:42different especially something that's so so visually different from what came
0:21:47before it I think that's really the table and a lot of people are going to
0:21:50want that even if you already have iPhone 5's and I've been on the
0:21:54bandwagon for a long time but like Apple needs to make a new to operate the phone
0:22:01line to be more than just one trying to make a new very thing it's like why
0:22:04would they make it just keeps on the old one they've got all the parts they know
0:22:08how to make the open just fine and I've always said I think you can make it
0:22:10better phone if you start from scratch but make a purpose-built phone but you
0:22:17know you're gonna sell for less money and people they do why don't they wanted
0:22:22to keep talking about well you know how do you get stopped using a loonies
0:22:26plastics cheaper to make the battery little bigger you can put it in a nicer
0:22:30camera you can give a call is differentiated and were right technology
0:22:36wise there's a slightly bigger battery spying on me that much difference no
0:22:39one's gonna notice the front cameras little bit better anything but everyone
0:22:42will notice the lower price which you know the plastic up there I've never
0:22:45noticed the different shape and color and it's such a dramatically different
0:22:50product sales marketing and performance wise like market performance wise than
0:22:56the five even though it is like a 99.9% just a plain old iPhone 5 and this is
0:23:02what I was talking about him and the fact that they can sell it for $100 less
0:23:05for the for the bottom and model so I'm glad to see they went through it that I
0:23:09still think there's more diversification possible but like you know one step at a
0:23:12time this is a good step in the right direction
0:23:14definitely do you want to tell us about something awesome then I'd like to get
0:23:18nerdy about the a 74 few minutes
0:23:20absolutely do me out here that either but I was referring to the Apple safety
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0:24:51promo code ATP thanks a lot to sponsor in the show so during the event they
0:25:00talked a lot about the a seven which is Apple's new system on a chip and they do
0:25:05it's brown sock like nice now anyway so they they talked a lot about how it 64
0:25:13bit and I'd like to explore that little bit and they also talked about how it's
0:25:17a different instruction set and I believe during the keynote they also
0:25:22talked about there being more registers which is what really interesting to me
0:25:26twice as many
0:25:27so let me start with the 64 bit she's
0:25:31so I it's been a long time since I've taken computer hardware courses and
0:25:36things of that nature but trying to grasp why that's a big deal today I
0:25:43think it I'm guessing that it's important for multimedia applications
0:25:48such is moving data for images around and things of that nature but if you
0:25:54take the the very shallow of you if you're not addressing more than four
0:25:58gigs of memory why does this matter and I'm kinda looking to you john to fill us
0:26:02all in the reaction was kind of disappointed in their reaction to this
0:26:07because as far as I can tell and I did watch the video plus you know the live
0:26:10blogs Apple never said that the a seven is twice as fast as the six because it's
0:26:1764 bit and every single thing I saw from like 64 bit doesn't make it faster 64
0:26:23bit is not twice but of course it's not they never said it was who's saying
0:26:26everyone just set up that strong man was beaten to death over the course of the
0:26:30whole day and I know regular people are confused I think 64 slice the biggest 32
0:26:34whatever but you know wrong there it's here we know 64 bit doesn't make it
0:26:37twice as fast like he was alive during the Nintendo 64 area learned that when
0:26:41you're eight years old old old you are so that was that was disappointing
0:26:48because I don't think it was bashing on anything that Apple said Apple said it
0:26:52was 64 bit Apple said it was twice as fast but I don't think they drew any
0:26:55sort of line . or otherwise between those two things so that's at issue 1
0:27:00and by the way the reason people don't know the details reason that's people
0:27:05were beating up in a strong man is because all other things being equal 64
0:27:09bit CPU is are slower than 32 bit because only a point or 64 bit and it
0:27:13all things are equal that means your instruction and data caches in the same
0:27:16size and now they may be the same size when I get it or 64 bit players instead
0:27:20of 32 Sony have more cash pressure and that you know like it's not a memory
0:27:24bandwidth for getting instructions to and from there things get bigger and sit
0:27:28for a bit and unless you increase everything else which of course regular
0:27:31City apartments chips usually do but again all other things being exactly
0:27:34equal 64 bit is actually slower than 32
0:27:37and when you make a real 64 bit ship you know they know that you have more day to
0:27:41move around and they make the catch is bigger and then make the bus is wider
0:27:44and they you know tweak things into all the stuff so in the end it can end up
0:27:48being awash but you're not getting twice as much performance out of it unless
0:27:51other things are different and the reason there may be some misinformation
0:27:54floating around about this is that in real live CPU architectures there have
0:27:59been cases where 64 gives you a boost that has nothing to do with 64 bit
0:28:03directly so for example x86 32 bit instruction set on Intel's chips
0:28:09detention and crappy and disgusting and when Andy created 64 bit extension of
0:28:16that instruction said it says now it's our chance to get rid of some of the
0:28:19crappy stuff and let's make instructions that are nicer and so 64 bit you know
0:28:24Intel chips that use the x86 64 instruction set for me and they got like
0:28:29a 15% speed boost not because they were 64 bit but merely because the
0:28:33construction second do less stupid ass backwards things and so you don't want
0:28:38to use 67 struggle W got access to more registers because you know the old x86
0:28:4232 architecture like Register Star by modern standards and they made
0:28:47instructions that you know could execute faster under way of modern ships are
0:28:50designed there is that so
0:28:5264 bit Intel chips were no faster than 32 bit ones but not because they were 64
0:28:58but merely because the 64 bit transition gave the designers a chance to sort of
0:29:01update their thinking that could be the case in the ARM architecture as well
0:29:06maybe they got a couple a couple percentage speed of saying okay well out
0:29:10of his arm things were made back in the day when we were really tiny chips and
0:29:14you know smartphones are just a glimmer RI now is our chance with this
0:29:18transition from the 32 bit to 64 bit to revisit some of those assumptions and
0:29:23maybe make an instruction set the time are tailored to modern hardware
0:29:27capabilities and maybe at like a couple of percent here in their speed that's
0:29:32still not where you going to double performance and that i think is the
0:29:35place where people are still scratching their heads like okay well you know
0:29:40anyone in the know like you know and tech or whatever said ok they say apple
0:29:44says twice as fast if we take them at their word there has to be some
0:29:48exploration
0:29:49higher clock speed you know a larger amount of you know instructions per
0:29:53clock you know extracting more instruction parallelism of the bigger
0:29:56you know Windows more rename registers didn't like all the typical things you
0:30:02do with any CPU and making the pipeline on aircraft like we don't know what they
0:30:05did because I didn't tell us all they said but only to show us a chart so once
0:30:09the CPU guys get their hands on this thing they will tell us it actually
0:30:12twice as fast under what conditions and how did they do it in the answer how it
0:30:15is not going to be a 64 bit right and some of the things you said I think were
0:30:22absolutely true in this case specifically by moving to a new version
0:30:27of the ARM architecture so front based on little bit of reading I did before
0:30:31the show
0:30:32accidental it seems as though they've moved on VA and I found a blog post has
0:30:39couple great links which I put in China moment ago and it talks about some of
0:30:43the changes that were made now I think the speed increase to me probably comes
0:30:47from more registers but we can talk about a second but some of the things
0:30:51they did where they made all of the instructions exactly 32 bits and so
0:30:56instructions are always exact same size they added a crud load of registers like
0:31:01I said and they did change the instruction set just like you said John
0:31:06in order to simplify it and get rid of some of the craft that they didn't want
0:31:11me more so if the 87 really is using armed the eight then that could explain
0:31:19a lot of these differences and give you double promise though adding W matter
0:31:24registers not kind of your performing like none of those things you listed
0:31:27again if you gonna get a doubling it has to be more execution units bigger
0:31:32execution window higher clock speed maybe longer pipeline to get that like
0:31:37that's the you don't get done performance from those things you get
0:31:40like percentage increases you have to do something fundamental like you know how
0:31:44many instructions to dispatch per clock how high is the clock speed like those
0:31:48type of things that's where you get your W and all we have to go bond is Apple's
0:31:53claim of doubling there may be specific benchmarks in which it really does
0:31:57double but like this we need to get into the hands of someone who's gonna do real
0:32:00benchmark
0:32:01ok what is the actual increases it is a double and Cindy stuff because the same
0:32:05instruction set in 32 bit was crappy and now it's way way better that's easy to
0:32:08get a double win there you just you know with the new assembly instructions that
0:32:12is way better than it was before we have twice as many city registers and we can
0:32:16address them as 64 bits and condition 228 bits and so now we can easy doubling
0:32:21on this particular benchmark but do you get doubling across the board probably
0:32:25not so we'll see no I agree and I think the thing that's interesting to me about
0:32:32the need to significantly increase I guess doubling of the amount of
0:32:36registers is that if if you're not familiar yeltsin registers are little
0:32:40bits of memory that that are basically on the CPU from tents and purposes
0:32:44oftentimes literally and so if you need store something somewhere the quickest
0:32:48and easiest place to store that is in these registers and then eventually can
0:32:51move it off into other memory elsewhere and so having a lot more these registers
0:32:54makes things like you said a lot quicker now how much is a lot maybe it's one
0:32:57percent maybe it's 10%
0:33:00I would tend to agree it's probably not nearly 200% I'm curious to see what's
0:33:06what's gonna be made of that and I'm curious to see just like you said what
0:33:10what what is this really all about deep down inside did you find out if it's
0:33:14really double the number of no code addressable registers are they trying to
0:33:18rename registers I thought it was double the number of registers they went like a
0:33:24teepee for the chats and this is the sounds right
0:33:2714 to 31 with a hardwired stack pointer and and getting a look at that thing
0:33:35that I don't know anything about the previous times directions and just look
0:33:38at the slide this assume you do but it was like I don't know the program
0:33:42counter is in and register again so used to be the stack pointer is an interest
0:33:45or a stack pointer and be okay let's go to an end to dedicate 20 register like
0:33:50ya also some things that make me give me a vague indirect picture of what the old
0:33:55arms direction said three to be used to be like compared to the new one i i've
0:33:59heard reports of people on Twitter that the new that the instructions that farm
0:34:03looks like mix which was a very sort of classical risk type thing again you know
0:34:09the same size you know executing and predictable number of clock cycles and
0:34:14the whole nine yards vs arm which looks kind of weird but there's no power
0:34:19sipping features where things could be small and variable size and stuff like
0:34:23that
0:34:23yeah so we'll see what they dissected whenever they get their hands on it and
0:34:30another easy way about the Waverly stopped to get speed boost its just add
0:34:34a bunch more now 102 cash that's a cheap way to not cheap
0:34:38well you know me but like to win benchmarks if you could if it couldn't
0:34:42fit in it couldn't fit it all to cash before but now it can suddenly you get a
0:34:47double speed up its like a were twice as fast provided you something to fit some
0:34:50cash so any other extraordinarily nerdy this I think it's worth looking at a lot
0:34:58of these things you know the CPU is one thing we saw last year when when the a
0:35:0260 viewed and used Apple's new Swift architecture we saw the beginnings of it
0:35:07there I think we're seeing Apple do more more specialized things maybe not
0:35:14necessarily primarily but certainly secondarily for the purpose of making it
0:35:19harder to copy or match what they're doing like if you look at a lot of these
0:35:23things I was seven is a total redesign we talk about this back and was
0:35:29announced and how a lot of that is going to be not an impossible to copy but
0:35:34harder in certain for certain hardware for certain designed for certain set-ups
0:35:38look at things like the crazy camera stuff that the camera stuff you can copy
0:35:44cuz that's just like a nap and Samsung can bundle their own camera app and and
0:35:48and do that but like to do something like the fingerprint unlock of not just
0:35:54the phone but to use fingerprints to read to you to the store to buy things
0:36:01that's gonna be one thing you need a lot of integration down the line to make
0:36:06that happen and I don't know if Anderson will pull it off with Windows Phone
0:36:08could be closed can do the crappy car that here's here's the crap decline of
0:36:12fingerprint lock in the store they make him into your password
0:36:15they start off sides recognize your fingerprint they get the password little
0:36:20file I T can do a terrible copy of all these things and so who would make a
0:36:23terrible copy of Apple's think they're above like doing it the right way yes
0:36:30I'm not sure these doing these things to be difficult to copy in one instance
0:36:35when you're saying like the with the OS reminds me that Apple some of Apple's
0:36:40features and I was actually difficult or iOS developers to copy anything in
0:36:44particular of like the little transparent things that finds out the
0:36:47background slide up over very easy to copy and paste it depends on the contact
0:36:53us a lot of people in the NDA forums discussing this very issue and saying
0:36:58we'd like to be able to have a way to do that kind of filtering that you do and I
0:37:02was seven and Apple people saying there's not a public API for that in the
0:37:06fighting with each other about why there's not yet for all the things they
0:37:10want to do all that you can rip the layer of a toolbar and done you can do
0:37:16some things for their like basically you know you'll see an Apple app will do
0:37:20something you'd say hey I'd like to do the same thing in my app and you'll find
0:37:23out that is a public API to do something close to that but not quite
0:37:26and is no public API to do exactly what they do and then you complain so it's
0:37:31not because Apple's obstinate it's because you know technically speaking
0:37:34Apple's barely able to do with their able to do and they can't do it in a way
0:37:39that works in a general-purpose ABI they can only do so do with the crazy
0:37:42cheating with that they have to do it you know it's true of anything that
0:37:45looks like a lot of times Apple AAPL get the APS first I think or text in like
0:37:50boring things like that you know I'll get some first their apples at first you
0:37:54don't get them their private API is in the Mac days it's like well you could
0:37:57figure it out and and use them anyway but if your own risk putting iris like
0:38:01no you don't get them at all until until or unless Apple decides we can make a
0:38:05general-purpose API from this that we're going to support for ever nothing ever
0:38:08can you never get the API but in the meantime only Apple App Store the OS
0:38:13gets
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0:40:25so I i realize there's another bit of nursery we should probably talk about
0:40:30which is the m7 but I miss being W announcement somebody Joe to remember
0:40:36who was now that you know Apple's come out with the m7 BMW come out with the
0:40:41IAEA yeah things are totally backwards now so we should talk about the same
0:40:45seven which is gonna call it will probably be wrongly call it a
0:40:49coprocessor but it's kind of like a second ship that sits there and
0:40:54apparently deals with the accelerometer I believe the GPS and a bunch of other
0:40:59motion related things and the implication but not statement to my
0:41:04knowledge was that it will also log a lot of these events so that the a seven
0:41:10doesn't have to power on and handle them and deal with them and then it can
0:41:14potentially official these log entries off 22 some applicants get a per
0:41:19something like that and it seems like a very interesting play in order to
0:41:25enables some really interesting more biometric data on the phone and somebody
0:41:30might even when you guys pointed out you know I wonder if this AM seven is going
0:41:34to end up in some other kind of device eventually like maybe a watch or
0:41:38something like that you guys have any thoughts on this and that states the
0:41:41obvious move it and send it also by the way for the 87 that that's the buzz
0:41:45about both of these things is other devices that they could appear in m7
0:41:49obviously that will make something wearable yeah you'll be seeing that ship
0:41:54again or that the marketing label that Japan and the a 7 64 bit ARM chip has
0:42:02always liked wounded arm in the MacBook Air and get 50 hours of battery life out
0:42:06of her some crazy things while the air is already up like reading is not a
0:42:10battery life with Intel chips in it so I'm not entirely convinced there's any
0:42:13need in particular to bring the arm to the air because I think intel is coming
0:42:19from the other direction and I haven't yet met in the middle EA seven isn't it
0:42:22isn't as fast as current MacBook Air CPUs and the current MacBook Air CPUs
0:42:26are nowhere as power efficient as they as they seven but they're converging on
0:42:30a middle point and wherever whenever they hit each other look at that point
0:42:33is and decide is this a viable you know when we make a viable match
0:42:38with this amount of processing power because if you can't then you know
0:42:41there's no point in enduring the pain that binaries of trying to make an
0:42:45arm-based Mac but the NTLM seven in some other device that you know where seems
0:42:53like a slammed and we should also point out that enables they say it enables
0:42:59things like knowing the difference between you driving and walking and I'm
0:43:03not really clear why we didn't already know that my way the GPS or something
0:43:07power-hungry like that maybe it's just that it doesn't need something
0:43:10power-hungry to figure this out but that that presumably will lead to some
0:43:15interesting use cases that I can't fathom but I think the example I saw was
0:43:19an Apple said when you are getting directions somewhere let's say you're
0:43:24driving in 20 metropolitan area and you park your car but you're not quite where
0:43:29you need to be then maps will automatically switch from driving
0:43:33directions to walking directions once it's easy to slow down to the point of
0:43:36walking so things like that are a red light at all I can say they can't tell
0:43:43whether you're in the car from the vibrations of the book massaging it
0:43:48doesn't vibrate or not the future of the m7 I was it is like API is that Apple
0:43:53you know score motion API's that I was going to expose the ship is doing is
0:43:58being really low power and writing about information out to some place that the
0:44:02when this whole system comes back up they can read interpreters and his
0:44:06reading and interpreting this code that Apple writes that then provide API's to
0:44:10figure this stuff out the m7 itself is just you know not the impressive thing
0:44:15is that it exists not the implementation of it because it's probably you know how
0:44:18this tiny chip has been resent it as such but for all we know could be on the
0:44:24same package somewhere sits there and does one job and does it well and
0:44:29doesn't have to involve the CPU and its old job is to be there and read and
0:44:32write stuff down so in the CBD wakes up I don't know what's happening as I was
0:44:37asleep but that guy with their nose let me get a list of everything that
0:44:40happened and let me run a whole bunch of software that Apple wrote the crimes
0:44:43over the data to figure out ok driving doing this will never end of course if
0:44:46everything's turned on the same time they're working in concert but the key
0:44:49features you walk around in your pocket and you take it out over your fitness
0:44:55tracker and intermediate he wakes up reads all historical data and tells you
0:44:58how many steps you also may be doing a lot of that in hardware or in very very
0:45:04lightweight so forgive you know so far we've had even with the even the very
0:45:08first iPhone accelerometer but the day you get from it is very raw it's just
0:45:13like the current you know the current motion acceleration being put on the
0:45:19phone and three axes XYZ that's that's it
0:45:22and eliminated the gyroscopes and you get things like the current phone
0:45:25alignment or add to the card I think the angle in space the phone currently is
0:45:30and then the compass doesn't work so have you ever had a compass at work I
0:45:35happened you have to have to move it into figure a pattern of you know that
0:45:38that's that's not elaborate roll by someone who saw it happen to see if they
0:45:43can take their phones and totally so like you know so before even and Apple
0:45:49has improve UPI I believe iOS 5 was it at court motion and six but you know
0:45:55they they at damper Vapi to make this a little bit easier but you still have to
0:45:58deal with raw data for the most part in software you know in the fold in
0:46:04userspace code that you were writing and so if they can move if they moved some
0:46:08of that damages it sounds like the m7 regardless of what its implementation is
0:46:13it's it's something that parses all that raw data for you in some kind of
0:46:19extremely low power state and so rather than saying here you know here's all of
0:46:25the data from 60 Hertz for the last six hours you know here's a tremendous array
0:46:30of floats you have to deal with in Figure It Yourself they can they can
0:46:34turn that down with some kind of terrorist acts that are hopefully very
0:46:36lightweight just if you want to know how many steps you took just register for
0:46:42number of steps tell us when to start when to stop and we'll give you what was
0:46:46there in the middle
0:46:48and if if that's really what it does that's a massive not only time saver for
0:46:53developers but if they do it right if this in you know low-level hardware
0:46:58that's very low power of sound that was the idea that this this is a whole new
0:47:03class of possibilities that before we're just not only way too power hungry but
0:47:07you wouldn't do them unless you were using GPS constantly because you
0:47:11wouldn't be able to run the background that this kind of analysis that has
0:47:15events in Pakistan where you have something was trying to keep track of
0:47:19everything that happens the thousand just too much did so it massively
0:47:23compresses tópico losses similar events in periods of time and it summarizes and
0:47:27James it all into a log so yeah this little thing is it has to be doing if
0:47:31only for compression purposes some interpretation of the data because you
0:47:35know you can't you can't store that recorded data for an hour's worth of
0:47:40walking and it really was it sixty hertz is just too much needed to be putting
0:47:43somewhere so I have to imagine this doing some sort of coalescing
0:47:46compressing and summarization and interpretation or even just like
0:47:51lowering the sample rate because seriously does need to be 60 Hertz
0:47:54telling people are walking and then anything up the chain could further
0:47:59massage today to buy I think it's probably like a storage issue in terms
0:48:02of who decides summarized who does the motion smoothing who does the
0:48:06interpretation and it they must be doing something down there and the m7 because
0:48:12otherwise it would just be filling up this giant purple stuff you don't want
0:48:16to bring up coalescing I was thinking and I was going to say minute ago that
0:48:19this is almost like the year of coalescing for Apple because we had the
0:48:23time are coalescing and in 10 Mavericks and now we have this motion coalescing
0:48:28and I know federico can be very happy about that so in any case anything else
0:48:33on either of the bits of hardware the the five-seat case talking about it you
0:48:42know if they make this none out that while I mean I mean first before we get
0:48:47to the thing with the holes in it
0:48:48the plastic back of it being curved Mr comfortably also for the pictures but we
0:48:52can't see in the pictures is what kind of material is that and I mentioned last
0:48:56time that if they made it out of the material that's more grippy and less
0:48:59slippery than you know the glass back over the metal thing that maybe you
0:49:04wouldn't even need a case on it and you know again because they're coming in
0:49:07different colors who's gonna buy colorful sauna and slap a case on a
0:49:10completely covering the cover park the car park so Apple the answer was we're
0:49:15going to make it out of a super hard super glossy material so forget about
0:49:18being or not being remotely squishy and we're gonna Celeron case made of
0:49:23silicone mild fever case material because it is squishy and they're going
0:49:27to solve the problem of ok why am I gonna put a case over my colors phone by
0:49:32just touching a whole bunch of holes in it which when I first saw that holds my
0:49:38first reaction was yeah I guess that's one solution to making the case color
0:49:43continue to matter but I also wondered like that for heat reasons or something
0:49:48seems like a man doesn't really make sense they'd be doing a pretty reasons
0:49:52over only half of the phone or something but who the hell they otherwise you
0:49:55can't be doing for hearings because there's going to be cases about Holzman
0:49:58so it's got to be able to deal with that anyway but it is definitely odd and I
0:50:02love the fact that all apples videos when they showed this case with the
0:50:05holes in it
0:50:06no actually see information and no iPhone text on the back of the phones
0:50:11yes that's that's really convenient for your ads that the real phone said that
0:50:14text there and it looks weird one of the videos definitely had it because I back
0:50:19to I was watching the keynote I was watching it on my TV and I thought to
0:50:24myself wow look at doesn't have the HOA or whatever it is that shows through and
0:50:28i actually backed up got off my butt walked up to the TV because my eyes are
0:50:33terrible and sure enough it was there and I'm pretty sure this is the key know
0:50:36they had some videos with it for that text not they're very close to presume
0:50:42damages the total cheat and not something I would expect from Apple
0:50:46because they're supposed to do like the idealized thing sure like in 3d renders
0:50:50are that they're doing or do not completely massage look real but it
0:50:53shouldn't be like a racing stuff you couldn't erase the word iPhone because
0:50:57it actually isn't the back of the phone you should erase the FCC things because
0:51:00actually are there so that's a shame and that's strange and I don't like I
0:51:07haven't felt any of these things in my hand but I'm kind of disappointed that
0:51:10is not squishy but on the other hand I found from you know from my TPU case
0:51:14which is very shining and very very smooth it's not textured like you know
0:51:18like silicon based on fuzzy or anything like that it's still supplies surprise
0:51:22me because you get a big contact patch it's kind of like slicks on a race car
0:51:25you actually do get a big contact patch as long as I contact patches not wet in
0:51:31the rain richer bed then you actually do get some goodness but in terms of
0:51:35resting on the curved arm of a sofa with that shiny back thing that's not so
0:51:41great some kind of disappointing that it didn't go with any kind of squishy back
0:51:44but I kind of understand it as well because of I thought about it for more
0:51:47than a couple minutes of it how can they make the back of the phone squishy you
0:51:51would have to have a complete a rigid sort of inner skeletal structure over
0:51:57which they stretch the squishy stuff instead they didn't do that they had the
0:52:00antenna which is rigid but it's only around the edge and the whole back its
0:52:04rigidity comes from the fact that he's in the super hard plastic case to go
0:52:10back a step the case I cannot believe that Apple did that and if this were any
0:52:15other manufacture that that had done that the internet would have blown up
0:52:19ten times worse than it did about how stupid they are they don't pay attention
0:52:22to detail this is ridiculous is why Apple so much better than everyone else
0:52:27and yet here it is
0:52:28Apple letting hun show through it I'm just kidding French and I went to the
0:52:35top of the age cutoff French people saying no that's you can't do that right
0:52:43like you realistically speaking that like it's a judgment call I'm saying
0:52:46like Apple knows that no one except super nurse or doctor knows this but
0:52:50we're all super nerds rightfully flipped out about it and will continue to feel
0:52:54bad about it I don't think I would by the case tonight even ignore for now the
0:52:59terrible cutting off the words anyway do you think anybody even one person who is
0:53:07who is complete currently complaining about the hot / non
0:53:11do you think even one of them was lying when I get there was no like well I
0:53:15would buy that ugly case it wasn't sure how it off the letters but I know you
0:53:19want me by the five see but it's not like the five see i've seen
0:53:24I think people people who held it to say it feels impressive and you know if you
0:53:28like the color lot of people who have special customized if you can make an
0:53:34interesting phone like the yellow on the great thing about the five seasons black
0:53:37faces right i think im pretty sure they all black faces so it's kind of it's
0:53:43it's an interesting combination of my you can you could have a black and
0:53:46yellow phone if you're like you know
0:53:47Georgia Tech fan or something I know what caused my wife went there but we
0:53:51know whatever your school colors are and the cases with the holes in them though
0:53:54I find it ugly the color combinations do give you a lot of options to sort of
0:53:59accessorizing Apple is giving the people what they want they want you know
0:54:03sometimes they want case with rhinestones on them they could still get
0:54:06that you know and the aftermarket but Apple is giving many more options than
0:54:09just black and white and I think it's going to be a net winner from them
0:54:13except for the Olympic collection things I think even normal people will notice
0:54:17after while the amount of clinton's gonna collecting those little circles I
0:54:22can confirm yes they are indeed all black faceplate in the five see if they
0:54:26offer a white back color but I like the white back plate with the with the black
0:54:31front i think thats so cool combination I'm thinking this this is the first time
0:54:36that I've been tempted to get the white phone not the 562 507 no no the other
0:54:44one still there
0:54:47the silverback quite yeah this is the first I've been to get that because when
0:54:52we talk about gorillas I was going to cut that out
0:54:57iOS 7 is so white and light and I am finding as in designing my own a
0:55:05phantasm seeing what Apple has done with their apps the default before was
0:55:10everything was just dark black you know texture like it it was like you were
0:55:14sitting like you know in a far everything is black and letter and
0:55:19everything that well we're bar a stop there but it's you know imagine by the
0:55:27way john in this picture on on the five see site
0:55:30the top of the and is clearly not fully paid off and it looks like Han anyway
0:55:36you know I was seven I think white is in style now it's before it was you know
0:55:44people would show that it was like you know for women or or something else
0:55:48probably horribly insensitive but it's just the style now most of the iPod's
0:55:53ever sold at least those were all white
0:55:57you know i i think there there are areas where this is going to be in fashion and
0:56:02this is one of them and having everything by Michael app design is
0:56:07white based and because I S seven and it looks really good it's kind of
0:56:11refreshing and makes it look newer makes it look nice and modern and to put all
0:56:15that on a phone with a black faceplate I think kind of weakens it or or doesn't
0:56:21take advantage of of the new the new style have to see it in action to make
0:56:28it when you're seeing an action by having you as I fully plan to put a
0:56:31black background as I always happen on my iOS devices on iOS 7 you know I did
0:56:35that I did that for my first few
0:56:37my first month using it I had a solid black background and I turned off the
0:56:41parallax everything just thought I did that but it was ok and it worked for a
0:56:47while but then I I had when I was picking colors and an icon for my appt I
0:56:52decided let me let me put the phone in a more stock configuration so I could see
0:56:56like how most people are likely to see the apt on the home screen and so I
0:57:00switched over to the stone graphite looking wallpaper like a stone texture
0:57:09there was that and I was like you know this light for a while and now I like it
0:57:14light now I feel like going back to all black would be kind of retro in a bad
0:57:19way just kind of going backwards in time like going back in 2006 Saturn in you
0:57:25know I have never wanted a white iPhone I do not understand the appeal but if
0:57:30that's what makes you happy then feel free and I should I should add the last
0:57:33time I said I just didn't understand the appeal of something it was a BMW and we
0:57:38also have that ended up so don't forget Apple products before that and for that
0:57:43I'm sure I'm doomed to be to drive a 911 with my white iPhone sometime in the
0:57:49future but regardless I i dont no I don't I never understood what I
0:57:53personally John if you had an iPhone what would you have I don't know like
0:57:59nice I've always liked how the white ones look as devices especially being an
0:58:05old-school Apple guy I really love the people who like found a tiny rainbow
0:58:09colored Apple sticker and stuck on the back of the white iPhone because back in
0:58:12the days of the snow white design language of the you know the Mac 30 my
0:58:18favorite old Mac to see I and all those things but it was like Apple platinum
0:58:22with slats and everything if you had envisioned a futuristic Apple phone it
0:58:27would be platinum or white and have a rainbow-colored Apple logo on it so I
0:58:31think those things look great except for as I mentioned fasho the fact that ok
0:58:36it's not a piece of art is actually device's screen that you have to use and
0:58:38the white screen is never going to be or not never but certainly in with current
0:58:43LCD technologies is not as white as actual real live white reflective
0:58:47surface that's next to it so in any kind of bright light I think it white iOS
0:58:53device makes the screen look worse and that's why I always go for black
0:58:57faceplate like that's what I think the five seats away but they all have black
0:59:00faceplate even with the white background so you can get and really the feisty
0:59:04college to appeal to me except maybe the yellow if I was really into something
0:59:08yellow like a sports team or something but the white one is the only one that
0:59:13could be considered neutral but it still has a black face so thumbs up so fashion
0:59:18wise
0:59:19although I do like most of the white devices and I do like the silver back on
0:59:23that thing pragmatically I think I'd still prefer black face to make the
0:59:27screen with better and more conditions I will say to I have a white iPad Mini
0:59:31because after buying the iPhone 5 and it's like very dark black car last year
0:59:35I learned after having it and getting it that the black is not good it's it's too
0:59:43dark
0:59:43you know said that before the show go into it again but you know the iPhone 5
0:59:47black was just too dark and I don't think it looks good and so when I have
0:59:51had many took the exact same design options basically I said no I'm getting
0:59:56that again I get the white and I like it looks really nice guy I got the little
0:59:59red you know crappy Apple cover with it and it looks really good it's a nice
1:00:02pairing and I you know I think certainly on future iPad you know the issue you
1:00:07raised John have it out here with me now she raised about the white of the
1:00:12faceplate not matching the color of the brightness of the light on the screen
1:00:17that's a very real issue right now I'm sitting in a room painted red at night
1:00:22lit by warm temperature LED bulbs the light in the room is very yellowish and
1:00:26the faceplate very clearly looks yellowish like a little tent and the
1:00:32screen of courses relatively neutral and so the screen is a very lucky to break
1:00:36cool Mourinho closer to five thousand K
1:00:39kind of white so there is an imbalance right now but it doesn't look bad
1:00:43doesn't look great if you look at it and pay attention to what most of the time
1:00:45you don't pay attention to it I was thinking more in terms of brightness
1:00:48where as you get it like at night I'm sure looks like as in the white face
1:00:51becomes basically blackface the source of light is green but out in bright
1:00:54sunlight they all the crappy on Black Sun like a white one bright sunlight but
1:00:58why was it crappy because it makes it look like I can't the screen the screen
1:01:02can really can't keep up like you don't realize how dem current LCDs are until
1:01:05you actually bring them under direct sunlight reflected screens like the
1:01:08Kindle right once you get out in the sunlight that backlight is just totally
1:01:12overpowered you thought boy this thing was so bright it was blinding me when I
1:01:15was inside my house her lay in my bed or whatever at night but when you go out in
1:01:19bright sunlight it is totally overpowered and you know that type of
1:01:23underpowered backlight in the face of bright light of any kind indoors or
1:01:27outdoors
1:01:28really benefit from having from being next to black needs all the help it can
1:01:32get because color look bright white will look brighter what is next to a dark
1:01:35color so it's an optical illusion like I will make my screen look brighter to you
1:01:39because it's next to a black thing when you put it next to a white thing that's
1:01:42the worst possible condition it's it's highlighting all the weaknesses of the
1:01:45screen I i agree that's a real issue but I disagree how much tax a noticeable in
1:01:51practice
1:01:52well you're not John Siracusa that's when you use your thing most people use
1:01:57it mostly indoors or use it you know mostly indie musicians and doesn't
1:02:00matter and it doesn't buy a lot of people to share me about his music you
1:02:03like it's just I don't also distracts me visually like I might as well be drawn
1:02:08more to the other day I just want a black frame with it's like getting a TV
1:02:11I want a black frame around my TV as well you don't want a white or shiny
1:02:16kramer anything that's going to draw your eye around the TV because the
1:02:18screen is supposed to be the start not the thing and the only way I would go
1:02:21with the white faces when we finally get to screen technology it really is likely
1:02:25that they can match it so the white is exactly the same some sort of
1:02:28combination of reflective in this is screaming and some distant future the
1:02:32really doesn't the same then find adult white anything else on hard red like to
1:02:37talk about the actual presentation the keynote briefly but anything else on the
1:02:42harbor no so I i feel like Tim did not do a particularly good job he stumbled a
1:02:51lot in seemed really nervous which is weird because usually he is extremely
1:02:55not nervous and he's very deliberate which is something I wish I was a little
1:02:59better with me he'll often times lead leave long pauses if he's thinking
1:03:04something through or perhaps trying to remember the next line on a script to
1:03:07these things are and he's always very deliberate and I felt like this time he
1:03:13didn't feel that way he felt like it it seemed as though he felt like he was out
1:03:17of his element and conversely craig Venter et who it said for a while now is
1:03:22actually turned into one heck of a great presenter he has just he didn't
1:03:26the WBC this year he absolutely killed it again
1:03:29and and I was very confused by teams apparent confusion I don't know did you
1:03:34guys notice that as well and I the only one he did call as he called it a call
1:03:40can order spreadsheet or pages this prejudicial something as friends who
1:03:44came in chiller called FireWire ports on a boulder like that's messed up like
1:03:49people to speak of all people know better than anyone I the vibe I got from
1:03:53him was that he seemed like Gideon happy like that he was excited that these
1:03:59products were going to be released and did that affect his performance he maybe
1:04:03he was you know
1:04:05kidding harry just happy black and white to these things you know he seemed very
1:04:09smiley to me like he was really happy about these products really happy that
1:04:12they're going to be out there and he wasn't like the serious delivered
1:04:17Tim Cook that we'd seen before explaining like you know how only Apple
1:04:22could do this and how what Apple's philosophies or whatever but I think
1:04:25that was ok like martin Dempsey and these things anyway and shelter shelter
1:04:31and Federer he did his thing perfectly well so I don't mind is it stumbling and
1:04:3810 missteps or whatever because I think it was not I didn't get the nervous live
1:04:42from I didn't get the I'm really nervous and worried about what we're gonna
1:04:46announced I got the I'm excited about these products and maybe I'll triple
1:04:50myself in excitement and what do you think wow I skipped most of 10 sections
1:04:57about watching the video he doesn't really say a lot that's like new
1:05:01wrenching especially getting have asked if you're that tired of the directions I
1:05:06was watching the live blogs and you know I knew roughly what he said and what I
1:05:09was talking about and that was all I really needed this event so I can't
1:05:13really comment on that except that I always like it when your watching the
1:05:19videos on your computer if you open up in QuickTime you can actually get like a
1:05:2420 X control you like a little speed control that you can adjust and I always
1:05:28put him only two or three acts because he just speaks so slowly I have to get
1:05:32through it in a reasonable time so I i I really can't judge for sure because I
1:05:40skipped most of it he said
1:05:42and the party didn't skip I played very quickly as I was bored usually I like I
1:05:47like him a little bit more I just thinking in this in this keynote there
1:05:51wasn't a whole lot for him to say that was a very interesting like I don't
1:05:55think it's necessarily his fault I just think you know there wasn't a whole lot
1:05:59from to say that there wasn't a whole lot for any of them to say really hear
1:06:03some new iPhones they're really good in some ways and really unsurprising and
1:06:07boring and others and it's almost always out there would you expect you've
1:06:12already seen these things on rumor sites here you go
1:06:16it wasn't there wasn't a whole lot of room in this event to really get that
1:06:20interesting by the presenters and then drag it out like it was a pretty tidy
1:06:25presentation format right on the hour so I think I think it was fine like those
1:06:30know there's no showmanship required for this they weren't revealing I was
1:06:34something but the first time like there's a time and a place for that type
1:06:37of thing in this was just more of letting go out the door although I do i
1:06:41mean Steve Jobs of revenge flipping out about how much was known about these
1:06:46things ahead of time but it seems like the current crew is like and supply
1:06:50chains going to leak is gonna happen what can we do it I can I can't tell if
1:06:54this if people are still seething back there are four was all like jobs to
1:06:58secrecy personality that you know I was doubling down secrecy and people make
1:07:04fun of that was like well good job as we know everything about these homes
1:07:07basically but I am assuming what he meant was like whatever new product
1:07:12category thing that they release I'm assuming we won't have complete video
1:07:16people playing with that i mean we don't even know what they're doing either make
1:07:21me TV set on making a watch the making a nose ring we don't like that type of
1:07:26secrecy so so far
1:07:29assuming any of those things have any reality behind them so far operator has
1:07:33doubled down secrecy because we have no idea what they're doing and in TV that
1:07:36we haven't already seen we have no idea if they're making watches just a bunch
1:07:39of numbers now as we get closer we'll see if they really holds but I'm not
1:07:42ready to say that is doubling down secrecy thing was you know a total
1:07:46failure because I think that Apple could still potentially have secrets that it's
1:07:51kept a hundred percent
1:07:52nothing from those things we just have speculation and rumors we have no blurry
1:07:57pictures we have no videos of people playing with cases or anything like that
1:08:02yeah we and we don't even know what they're doing you're right it's like
1:08:05even when the iPad was about to come out everyone had pretty good you know pretty
1:08:10good rumor saying Apple is doing a tablet specifically like it is a tablet
1:08:14it will run iOS and it will come out roughly around this time in those days
1:08:18ended up being correct you know to have it if they if they are indeed very close
1:08:25to launching a new category which we don't really know but if they're really
1:08:29close to launching a new product category a ride in a heck of a job
1:08:31keeping secrets and is also a massive number of important product details that
1:08:38we know are coming soon like for one of the biggest is like whether the iPad
1:08:43Mini will have a retina version this fall
1:08:45that's a major product detail and we don't know the answer to that yet
1:08:48everyone's all over the place with the predictions in the rumors in the MENA BS
1:08:51analyst on these things so there's that there's whether they're going to be
1:08:55Retina Display is right now I max what the heck's happening to the MacBook Pro
1:08:58line when there's gonna be updated with what they have in them like the Mac Pro
1:09:02released when the text is going to happen with itself they totally didn't
1:09:08even know they were in the computer mine and i cant you knows nobody had spy
1:09:11shots and like garbage can exact I feel like you know the the phone is always an
1:09:18exception and the iPad a little bit it's an exception because they just have to
1:09:20make so many of these things and you know for them to say you can buy this
1:09:25next week they they had been producing them for a while already and they had to
1:09:31have been testing and producing parts for a while before that and so they're
1:09:35they're making these things in such ridiculous quantities so many suppliers
1:09:40are involved that's why I know is that what the phone so is leaking a little
1:09:43bit of the iPads to that's why there was leaked in advance now because they're
1:09:46just making so many them too many people are involved they can't control them all
1:09:49the other products than max in particular just don't sell anywhere near
1:09:54those kind of volumes and so it's easier for them to keep those things secret and
1:09:58certainly a new product category probably falls into that same protection
1:10:03well depending on what it is I suppose if it's something that says universally
1:10:08desired as an iPhone then there you need to make it easily into those too but I
1:10:13guess it's a hard thing to bed on before you've even announced that anyone and
1:10:17maybe the very first version will be successful in the very first iPad was
1:10:21not a massive blockbuster hit it sold more than anyone thought but it didn't
1:10:26sell as much as the iPhone still doesn't know the iPhone is the best example like
1:10:30the very first version the iPhone was you know not selling that made a slower
1:10:35ramp-up so I whatever thing they come out with us watching television I still
1:10:39have time to ramp up manufacturing and some of the jurors that the easy way to
1:10:43do it is what they did with the iPhone which is like secrecy behind the iPhone
1:10:47known that and it was gonna look like but we all know they're making a phone
1:10:49just announced it six on Sat for ships like the gym but the Mac Pro like it did
1:10:54with the iPhone I remember six months whatever it was because then you haven't
1:10:58started manufacturing yet and there are a million of these things shipping
1:11:01around the world and you have a big lead done and they did it with the iPhone and
1:11:05because the FCC FCC in the USA does require pictures of the device and
1:11:10everything like that so it's gonna be spoiled anyway so they had to pronounce
1:11:13it which is find and the Mac Pro they pronounce it because he made his way god
1:11:17knows how long and we were gonna flip out and so they are making when you can
1:11:22have it now but don't worry it's not dead and that was they need to do that
1:11:26messaging laws and for new category product if there's some sort of a sec
1:11:31stuff maybe they have to pronounce that too but I don't know if there is going
1:11:35to have to know what the requirements are sure fitness tracker II things that
1:11:39you wear under offer television sets I don't think you have to do is they don't
1:11:42think either one of those things is probably going to have its own LTE 3G
1:11:46whatever connection so they're probably okay I want to wrap it up yeah that's
1:11:54fine unless you wanted to do some late follow-up which we can always say for
1:11:57the next show come to the front of showcasing I was late follow-up John
1:12:03Lake get to put a modifier change it
1:12:06yes we should end the show
1:12:09alright thanks led to her to mail route and Squarespace and we'll see you next
1:12:14week now the show is over they didn't even need to be in it was accidental
1:12:29Casey
1:12:33it was accidental and you can see the list and a remarkable
1:13:16the more important issue in the talent here market to see the two links I put
1:13:23in a Skype chat its we talking about the hon vs non yes there's enough of that
1:13:30takes shaft I guess there's enough I don't know how it will turn out the
1:13:39yellow and green one shows more of the stem of the H
1:13:43then there is a stamp money in the white one look shows pretty much equal amounts
1:13:48of stem above the age and the end and as we know this case is not like a
1:13:52precision a line like it
1:13:53motion can clearly be you know just shifting around a little bit so I still
1:13:59say and I went because the amount of extra stem that you're gonna get above
1:14:04the end is so minuscule and may actually be non-existent so when is my take in
1:14:09the white one supports my theory they're super zoomed in probably artificially
1:14:14rendered yellow and green one does show a tiny bit more stamina I think tank top
1:14:23and drawers on the line across the way I would say the white one is a shadow
1:14:27shadow covering that part and then we'll see how you have to buy them with a case
1:14:33and silicone skin stretches and you just move your thumb and they say about
1:14:39covering us not have real-time follow-up Marco I think you're thinking of a
1:14:46sender apparently
1:14:50centers are the things that break the baseline but yeah alright anyway
1:14:55shaft is better to talk about this this USB 3.0 Micro connector actually have
1:15:01one of these things onto its on my bus powered one terabyte drive yeah I have
1:15:06have a card reader that that you know why is this the thing right now we've
1:15:09known about people who don't don't buy a lot of accessories are don't keep up
1:15:14with the different USB connectors think this is a new thing the story was this
1:15:19will be coming to your Android phone which may or may not be true whatever
1:15:23and maybe it's more embarrassing because it's such a relatively large connector
1:15:27for a phone
1:15:28but it's not one thing over regular you know the the regular whatever just type
1:15:33B I think the Alesis externally asymmetrical
1:15:39given that but I mean for my biggest turn a card reader actually use it and
1:15:46it is really hard to in terms of that cable and just mine and that makes it
1:15:50may be my stocking my readers and that well made but it's it's really kind of a
1:15:55pin and I always think I'm breaking it's it's that bad there's an online
1:16:02connection lightning lightning connector this genius both because it can be
1:16:05plugged in either way and there's no wrong and also because it inverts the
1:16:08normal relationship of connectors which is a bent piece of metal like into like
1:16:12not a tuba like you know how cylinder and then change the shape of that so
1:16:17it's got this flimsy metal wall surrounding this internal thing where
1:16:21the pins are where the Lightning says no we're gonna make a solid metal flange
1:16:25and put our contacts on top of it and anything with the flimsy metal wall
1:16:29especially as you shrink it down it just becomes ridiculous because lots of my
1:16:32career speaking actors are externally asymmetrical but just barely like you
1:16:36have to squint at to get the loan you some of them are just microscopically
1:16:40the one like my new camera has whatever the Super teeny tiny USB thing as a
1:16:45trapezoid shape but you can't barely fit with your fingers and you have to really
1:16:50squint to see it and you have to make sure you put in the right way and then
1:16:53you're shoving a little you know ring of metal into another ring of flimsy medal
1:16:59it's much more satisfying to stick the solid metal lightning connector
1:17:03something so Apple's connectors way better here
1:17:06yeah I agree that the the USB Micro connectors the 2.1 is is awful I mean
1:17:12it's it's every time there's a tiny almost every camera these days as on
1:17:15every Kindle it's on you know a lot of devices now and I always have to look
1:17:20very carefully to see what direction it goes in and I gotta run have time it's
1:17:24almost or even more I would say it's almost as as hard to plug in as a VGA
1:17:30cable like those I always got VGA cable back or even I would look and I was I
1:17:35would like not quite see it right and still going backwards opt I never
1:17:39bothered me but DVI to the state
1:17:41every single time do you look for the cross more like the dash but even then I
1:17:49still messed up to other nothing I mean USB regular USB a cables those messed me
1:17:55up like doesn't there ridiculous to have said on past shows like if it's your job
1:18:00to design a connector there are very few axis on which you can excel and you
1:18:04would think that I want to be a good designer like what do you even have to
1:18:09think about except these exact very issues is not a possibility this is
1:18:13reliability this aspect in there is a plugin unplugging all the time don't
1:18:19make them in the butt like this that's what you do it's job is your connected
1:18:23designer I don't know how people sleep at night like I should have done a good
1:18:28job design that connected not how are you measuring yourself how are you
1:18:32decided that you did a good job and I i hope they suffer their entire lives just
1:18:36getting their connections wrong and fumbling with their cameras and not
1:18:39being able to amass a boy sucking my job to keep mine Apple has two massive
1:18:48luxuries that most designers don't work well I don't have been this field is but
1:18:54they have to use of juries they don't have to worry that much about cost and
1:18:59they can completely break backwards compatibility and its kind and the third
1:19:04I guess is that they're kind of a dictatorship in that didn't have to work
1:19:09on some committee and please sixteen different companies who were all trying
1:19:13to make the same connectors you for the next ten years and there they can just
1:19:18say they can just decree this is what's best we're going to do it we don't care
1:19:23what you think and we don't care what it costs you and that's it cost has to be
1:19:28the biggest one but I still think at this point you should still throw in the
1:19:33criteria oh and by the way it should be impossible to put in the wrong way and
1:19:38very clear which way it's supposed to go and you like your job is to make that
1:19:42also make it cheap like yes may get reliable make it a good connection and
1:19:46also make a cheap and I don't think that outside the realm of possibility granted
1:19:49maybe you can make something is this you know beautiful and precious as the
1:19:53lightning
1:19:53actor but surely we can do better than these crazy USB things like you know
1:19:58even if you just like the cost I call we can't have irreversible because it makes
1:20:03so much more expensive for the for the devices because now they have to handle
1:20:08it being both ways I think we can overcome that I think the the University
1:20:11Ethernet cables being able to detect whether it's a crossover cable not like
1:20:15week re-cross that hurdle now we don't have to deal with you know even the
1:20:18super cheap crappy PCs have that so it's possible you can be done this just takes
1:20:23just a little tiny bit of effort we can we can make USB connectors that are
1:20:27impossible to put in their own way without breaking the bank like they're
1:20:31they're they're being penny-wise pound-foolish oh how was the review or
1:20:35update so excited today through Twitter someone direct me to death forms which
1:20:41gave me a solution to getting indications working you had to get that
1:20:47working I didn't have to I was directed there by some helpful person on Twitter
1:20:50like I wouldn't you wouldn't think like a cat got deeply saddened by this
1:20:54feature doesn't work let me search the dev forum see if there's a way I can
1:20:58make it work and sure enough there was a bad update or something we just
1:21:05involving assembling to a framework or somethin somethin species they couldn't
1:21:09find the thing that was executing he just like assembling the network
1:21:12suddenly so you know I was happy to see that this is some sort of packaging and
1:21:17install our problem and not like a technical problem like the code was
1:21:22there could actually does work it's just said this system couldn't find it
1:21:27because it was in the right place so does it work it does and used it and I
1:21:32wrote that little section which is like three paragraphs but yeah so it's it's
1:21:38being edited it's done being what they have but across the having to the people
1:21:42i three paragraphs and attention and I still running test battery tests like I
1:21:47would like to get tests on the gym and put those in their view and not to like
1:21:51okay want a piece of Mike although I don't think things have been varying
1:21:55that much between these bills so if we can get the AGM version won't be the end
1:21:59of the world to run tests against it
1:22:02numbers that we get on whatever the second to last build are probably gonna
1:22:05be pretty accurate but I would love him like a ship date and the gym like and
1:22:12not have to be like iOS everywhere these days from now but sounds like your kinda
1:22:17ready for that though i mean is as much as you're going to be I gotta send these
1:22:21things bookstore I don't know the turnaround yeah I have to assume not
1:22:26getting rejected first so that the one turnaround time are you send to them
1:22:29they rejected some crazy reason that you're lucky of a second i'm ok this is
1:22:32the first time I'm sending any books the iBookstore so I assume they will be
1:22:37rejected the first time should I look 2-3 innings a run-stuffing to mention
1:22:43the store and shift the lack of storage yeah c'mon man had started to seriously
1:22:51how much does how much does an additional 16 gigs of class costs these
1:22:55days not $100 on the margins I know what it's like even Apple ships eventually
1:23:02eventually stopped shipping
1:23:03you know standard examination 24 like that happens it has to happen eventually
1:23:09was give me 10 years from now is like welcomes the 16 32 and 64 no I think we
1:23:17have to put the Scranton the show I'll do better next week because I know I was
1:23:22never asked about this