The Accidental Tech Podcast

30: Full Frontal Thumb

 

  I want to be a good character designer we have anything to talk about tonight I [TS]

  don't know I guess I mean there were new iPhones and stuff but it's really funny [TS]

  how unsurprising it was even even the parts that we expected to be surprised [TS]

  by what we were wrong actually so I guess therefore it was surprising in [TS]

  those ways and I thought the camera stuff was mildly surprising I hadn't [TS]

  heard anything about that now obviously it's to be expected that there will be [TS]

  better newer faster camera things but I didn't know the the magnitude of it all [TS]

  I don't think anyone did it seems pretty compelling as it was in like really [TS]

  camera hardware so much as it was applying even more software to write [TS]

  camera problem because there is a point of diminishing returns with camera [TS]

  hardware and phones because optically speaking you only have so much room to [TS]

  work with their right but if the computing power keeps going up and up [TS]

  hey let's do something with that may be a better place to get benefit from it [TS]

  and that seems like it and that's why we wouldn't have heard about that I thought [TS]

  about that because you can't leak but I guess you could but it's not uncommon [TS]

  the supply chain is softer side is not in supply chain all over the world and [TS]

  there was a small hand in the WTC slides for iOS Evans announcement there was one [TS]

  of the one of those like million little bullet points they put all over the [TS]

  place [TS]

  one of them was a hundred and twenty frames per second capture and I really [TS]

  out of 120 FBS like on the upper right I think and I don't think any hardware [TS]

  before the 5s could actually do that so that I think it was a slight give but [TS]

  otherwise I mean this is awesome I cannot wait to use it i mean there was [TS]

  there is an app called is it snappy cam [TS]

  talking about I know what you're talking about but never used it I put the link [TS]

  in the show notes but I believe it's called snappy can and it was it was a [TS]

  camera app that was written by some incredibly good programmers who [TS]

  basically wrote their own JPEG encoder and really liked week the heck out of [TS]

  the out of the CPU to get tons of performance so that they can capture [TS]

  I believe it was 30 frames per second on the iPhone 5 and 30 or 60 was they [TS]

  couldn't reach 122 the harbour couldn't do it but it was 30 or 60 and so they [TS]

  could capture that and in similar to what we saw in yesterday's iPhone [TS]

  announcement you could like scroll through and pick like your favor photo [TS]

  from that giant purse and so that was pretty cool so you know I'm actually [TS]

  really happy it they might not be but I'm really happy to see that now be a [TS]

  regular feature and to have a better integrated in the camera roll to do [TS]

  things like pick the two or three shot at you like and delete all the other [TS]

  ones which we can only do in very limited ways because it doesn't have [TS]

  full access to the camera API's etcetera [TS]

  so yeah I think it's I i'm looking forward to playing that camera that [TS]

  that's me you know the 5s is actually a pretty substantial speedup read so it [TS]

  looks haven't read yet but sure looks that way but the two things I think that [TS]

  I'm most excited about our fingerprint unlock because I'm as we discussed last [TS]

  episode I believe I'm one of those people who never set a passcode on my [TS]

  phones I just don't want the constant day-to-day annoyance of that and so now [TS]

  I will do the fingerprint lock and I'll just put a couple of my fingers my [TS]

  wife's finger and that's it I'm done maybe maybe Adams if he's lucky maybe [TS]

  maybe hopson knows otherwise I think that works but we'll see maybe I'll try [TS]

  my new iphone 5s never get what is your what is your annoyance thresholds for [TS]

  stopping using that would make you stop using what percentage of it [TS]

  failing like you try to do it and it doesn't work do you know I need to try [TS]

  again try again you like 50% success rate ninety like when do you say all [TS]

  right forget this I would say it would have to work probably at least 95% of [TS]

  the time within about a second period that I i didnt read IRA trying to get as [TS]

  much as I could have the coverage but what I wanted to see I guess probably [TS]

  Apple control this someone if they had direct access to the you know the [TS]

  hands-on area afterwards to 250 trials to do you know hundred trials do as many [TS]

  trials as you can with success or failure not a man and get some [TS]

  number about you know percent advising senators try and sell it seemed to work [TS]

  pretty well you tried two times yet maybe I mean like the ones we saw in the [TS]

  CNN tech video and a few other ppl 2010 watching CNN tech one and it was really [TS]

  good and they you know they put it through the whole process of registering [TS]

  with fingerprint which worked really well and then downloaded a few times and [TS]

  it worked very quickly in all instances the things they shouldn't get a little [TS]

  movie or one of the ads or something they showed the guy like grabbing your [TS]

  phone like you doing kind of activating it and liked him one of the things he [TS]

  was using like the side of the corner of his time like we all do and you grabbed [TS]

  the phone and go for like the home button with your thumb right and now if [TS]

  that works that well that I found that impressive because of that we work so [TS]

  well that means that like or maybe did he have to train and on the corner of [TS]

  his thumb you know him in like because we don't always like if you're gonna go [TS]

  in like let me give you the full frontal of my thumb or finger and to test the [TS]

  feature vs [TS]

  let me grab my pocket but I think round out looking and you know get a good read [TS]

  on it and I think that's where you know using it in real life is going to be [TS]

  different than trying to put your finger on the demo area but it works it works [TS]

  like it like I saw it working all the little demos all the time then [TS]

  especially in Apple's iPad that'd be great [TS]

  yeah I'm looking forward to trying and having that I mean you know as they say [TS]

  in the Keno like most people don't use the passcode and that's kind of bad and [TS]

  it would be better if security could be reasonably secure yet also very easy so [TS]

  that people would actually do it and so looking forward to it I thought to be [TS]

  cool and I know that I feel like I feel like us talking this much about the [TS]

  iPhone 5s is almost like talking about as much but the Mac Pro I feel like I [TS]

  feel like we've now left the mainstream where we were the three of us ever the [TS]

  mainstream but here's the thing here's the thing that everything you see on the [TS]

  5s will eventually be on the mainstream so it's like you know it's a glimpse of [TS]

  a glimpse of the future of the rest of the iOS line even though it's only on [TS]

  this one product now surely unless it's a gigantic flop it will move on down the [TS]

  line [TS]

  until it's everywhere and just becomes standard just like you know rear-facing [TS]

  camera they can we go back a step to the camera Marco I'm curious to hear as a [TS]

  quasi professional photographer at one point your life what do you think about [TS]

  the flash because I remember vividly years ago when the four of us you mean [TS]

  if we're somewhere we were talking about how I wish I was a better photographer [TS]

  and he said well let me give you the number one best way to be a better [TS]

  photographers to never use the flash ever ever ever and so I stuck by that as [TS]

  any time I couldn't it has made for much better pictures but I'm curious what [TS]

  your take is on the to flash set up well it's that rule still holds true if you [TS]

  can avoid using the flash at all you should the flash introduces two huge [TS]

  problems to the entire see one of them is a mess up all the colors of [TS]

  everything and the other one is the direction of the light makes everything [TS]

  look really weird and an unappealing now the flash which is a really cool idea [TS]

  only solves one of those problems that only solved the color problem and that [TS]

  is a big problem certainly but I think the the amount of light coming from [TS]

  straight on is a bigger problem that makes things look worse than just having [TS]

  their own car light shone on them and so it's a very good idea for when you have [TS]

  to use the flash and a lot of people just leave the flash on auto and use it [TS]

  whenever the phone things should or needs to and so it's gonna help a lot of [TS]

  pictures out but it's not gonna make a non flash picture very it's not going to [TS]

  make a flash picture look anywhere near as good as a novelist picture now a lot [TS]

  of times if you're in such a dark place that you know if you're looking at a bar [TS]

  with your friends there's no light and you're gonna have to use the flash it [TS]

  you know you have a choice if you want a picture at all you have to use the flash [TS]

  and that's it and so if your choice is picture or no picture at all maybe take [TS]

  the picture of the flash and maybe but [TS]

  but it's not I certainly wouldn't rely on that and it's not going to its not [TS]

  gonna make me want to use the flash any more than before but when I have to use [TS]

  it [TS]

  which is very rare but when I have to use it it'll be a little bit better but [TS]

  do you think of the little ridges [TS]

  Fresnel lenses on the flash I didn't see that we're what's that about [TS]

  I didn't see this on all the slides and if you look at Apple's website they seem [TS]

  right and I so they must not be shy away from it but it is totally at odds with [TS]

  every other physical design feature of this iPhone and all past iPhones go to [TS]

  Apple's iPhone 5s site and scroll down to the part that shows in a flash [TS]

  this is I'm here is it any wonder if that's if thats to spread the light more [TS]

  which would help that is still you know that the direction as someone has [TS]

  pronounced for now but I will have you know that I looked it up and both [TS]

  transitions are valid according to Wikipedia has been no Wikipedia never [TS]

  contained in a hearse know now is that I am looking at my phone 505 flash does [TS]

  not look like that at least from a distance I am NOT a macro lens but I [TS]

  think I think you're right I think that is new I think that will help because [TS]

  just having a little like white LED r you know probably doesn't have a grade [TS]

  spread pattern for the light and now they're taking it more seriously like [TS]

  what can we do in this limited amount of space we can put a little ends on it [TS]

  that's pretty good [TS]

  yeah i i think that that could be good it's again it's one of those things that [TS]

  I don't think it's going to really meaningfully make you able to use the [TS]

  flash in a lot of cases where you couldn't before and the pictures look [TS]

  good I think there's this will just make the pictures look a little bit better [TS]

  when you have to use the flash but this is a key I think this is a key feature [TS]

  because this gigantic vast majority of people who use phones do not follow [TS]

  Marcus advice don't know about Marcus advice and we'll just hope he's use [TS]

  whatever the charismatic we end up taking a picture of their friends in [TS]

  dark rooms and if this can make their pictures look better that is it's like [TS]

  the fingerprint thing I get such a huge win [TS]

  for all the people who never used any security at all if maybe if the the team [TS]

  that does chrome security was considering its features a well [TS]

  fingerprint is not as good as a pass for their therefore we should include [TS]

  physical sense of security [TS]

  I i think we probably also go through the few things we know we're going to be [TS]

  sure about this fingerprint thing and and why doesn't matter like you will be [TS]

  able to spoof it [TS]

  jailbreakers will get the little finger print signature things out of that chip [TS]

  somehow and none of that matters because it's time to get out and pass codes are [TS]

  also more secure [TS]

  not four-digit passcode obviously but like you know big long one or password [TS]

  more secure but I think none of that matters because this is not an attempt [TS]

  to heighten the maximum possible security of the iPhone this is an [TS]

  attempt to hiding the average security of iPhones in use and I think if it [TS]

  works it will definitely do that oh yeah definitely I'm curious to see is is it [TS]

  possible to have the fingerprint scanning in addition to a passcode to [TS]

  have arguably two factors security which and big corporate jobs can make or break [TS]

  your ability to use services that you want to use so for example a lot of VPNs [TS]

  are you need to get on for corporate environment they might require like an [TS]

  IRS idea and RSI Dior and in addition to a password or something along those [TS]

  lines and I wonder if there will be a way that you can have the fingerprint in [TS]

  addition to some sort of pass code plus you have to factor security in the US [TS]

  you can do all these things you want to do when your corporate network they [TS]

  didn't mention that and I'm guessing the reason they didn't mention that is even [TS]

  obviously it is possible but even if you can enable that feature in the OS like [TS]

  the patch for the fingerprint thing is get all those people who aren't using a [TS]

  past current you something two pitches not let's double up security because [TS]

  like that isn't that would be the worst way to advertise a fingerprint thing [TS]

  would be to pitch it as a as a heightening of maximum possible security [TS]

  because even though with the 2008 you would help that its I think it's so [TS]

  important to pitch this as a casual convenience for people who don't want [TS]

  enter code and I'm one of those people like I never I have never had a passcode [TS]

  on any of my [TS]

  devices in fact when I connected my was in the past my works VPN and the VPN [TS]

  Exchange Server something in the stack their required that I put a passcode on [TS]

  my thing I merely disconnected from his head while never doing that again enter [TS]

  passcode I will try this fingerprint thing it works if I ever get a device [TS]

  that has a good point lead you think this is going to filter down into the [TS]

  iPod touch and iPad [TS]

  ten years or something the iPad will get it I'm pretty like I don't see why they [TS]

  would leave it out of the iPad it so much bigger you know that the iPad with [TS]

  the top 10 iPad will surely have the a seven like the only reason not to be [TS]

  like some crazy segmentation to make sense and I don't see why it wouldn't be [TS]

  on the top and iPad iPod Touch of course I care about that this is an S here and [TS]

  here is the iPod Touch get screwed so we'll wait till next year I'm curious to [TS]

  see if you know what happens with the iPad is it seems like you know most of [TS]

  the time the iPhone is Apple's big thing for the year and it's it's the event the [TS]

  most people watch it's the one that brings all the live streaming live [TS]

  blogging things you know it's it's the most it's the highest-profile event they [TS]

  have of the year but they started with this year and and there's still a whole [TS]

  lot of products to announce that are there very likely be coming out in the [TS]

  next few months I wonder if you know how quickly we are going to forget about how [TS]

  unsurprising this was once we see the other product unveilings no I'm not sure [TS]

  what I'm still processing like the whole of then i watch the video and I have [TS]

  some thoughts on that we get to at some point but I'm a little disappointed and [TS]

  this has been such a lot that that so much was known I am very enthusiastic [TS]

  about the camera I'm very enthusiastic that the thumbprint scanner seems to [TS]

  work is as great as it does obviously we'll find out whenever we get them I'm [TS]

  super disappointed that there is not to be pre-orders on the five ask because it [TS]

  is [TS]

  it is our year in the list household new phone and I'm very excited but I don't I [TS]

  have an actual jail be jobs I can't just blow off work on a Friday and wait in [TS]

  line for hours and hours not that I'd probably want to anyway so now I've [TS]

  gotta just suffered the unbelievable tragedy of not having my 5s on launch [TS]

  day it's probably a good bet that the the financial be supply constrained in [TS]

  which means we won't have them for a long time might not be that long but [TS]

  like you know they're gonna they're going to sell out not because it's [TS]

  wildly popular though it may be but really because the first device ever to [TS]

  have a seven and presumably that's the game tractor yeah and I heard about this [TS]

  in his post about the event and i think i think thats part which is that [TS]

  splitting up the phone line like this and and making making the old iPhone or [TS]

  the old iPhone core making that the new mainstream model allows them to do [TS]

  things like member there all the rumors they were having trouble with in-cell [TS]

  touch and getting getting good yields on that things like retina iPad stuff I [TS]

  like all the the like big bold forward-looking supply decisions or [TS]

  component decisions that can severely limit yields limits apply in and make [TS]

  that a problem they can now start doing that because the highest end of ice is [TS]

  no longer the mainstream device that's true of iPads and iPhones now and I i [TS]

  think that's actually a good move [TS]

  presumably they're getting making them making more money but like if the most [TS]

  popular phone turns out to be the five see baby making a phone for a while now [TS]

  and their cost of manufacture must be down even if they had gone to plastic [TS]

  which they also did they also lowered the price as well but I wonder I wonder [TS]

  if the smile and Tim Cook's face was an expression of the fact that we're gonna [TS]

  sell a ton of five seasons and that actually might have higher you know [TS]

  profit margins for us than the original five dead which would be an amazing [TS]

  thing we're like they sell the same quarter a year later [TS]

  and they drive down the cost of manufacture so much it actually gives [TS]

  you a bigger profit margins than your previous top end and they need that you [TS]

  know wall street's been picking on them alot alot of it is just temporary [TS]

  unfounded but it's also pretty obvious that their margins are going down slowly [TS]

  over time because these markets are getting more competitive especially [TS]

  price by especially in tablets and and so their margins are gonna get getting [TS]

  smaller and smaller the iPad these to be able to sell these things for like six [TS]

  or seven hundred bucks to the mass market and now they're selling like you [TS]

  know the $300 iPad Mini and you know who knows what's gonna happen there this [TS]

  fall and so I did I think they need something like the five see [TS]

  honest as I think it's a brilliant move it's a brilliant product launch to do [TS]

  this cuz I bet you're right I bet their margin is substantially better on their [TS]

  also now selling first-party cases again and we you cannot discount how [TS]

  significant that is you know if they you know let's say they make two or three [TS]

  hundred bucks I i dont the profit margin is usually on a phone iPhone something [TS]

  like that I think it's a two hundred bucks if they're also selling you a $40 [TS]

  case till like sixty year forty percent of the people who buy the phone which i [TS]

  think is probably fair that's really good I mean they made a killing off the [TS]

  bumper for the iPhone 4 and for us I think they're going to make good on [TS]

  these cases too and that's just so much money they probably still make more [TS]

  money from the you know made for iPhone certification program because they get a [TS]

  cut of every single other case manufacturers profits of a cumulative [TS]

  total of their license fees for the made for iPhone products Gila River thing [TS]

  they have going there still is their own things but they're probably like if we [TS]

  can make a product with 90% margins even if it's only nine percent 90% of forty [TS]

  year 70 bucks let's do that because it can't hurt [TS]

  thing on the 25 C Martin as if you think back to the earnings calls before the [TS]

  iPad Mini came out they said you know our our margins are gonna be decreasing [TS]

  blah blah blah like and then the many came out and it made sense like okay [TS]

  that's why you martensitic listening because you know you're gonna sell ton [TS]

  of his many years and they cost less money [TS]

  and you know you don't make as much money to honor those who are making the [TS]

  previous iPad so there you go [TS]

  but that don't recall a similar warning about margins are least not wanted to [TS]

  such a degree before the five see announcement and I think it's because [TS]

  they feel like they can maintain like it they're probably going to go down a [TS]

  little bit but it's not going to be as dramatic drop it was funny they still [TS]

  have had many yeah I think you're right about that and I certainly did [TS]

  opportunity to gather you make a very good point and it certainly seems to me [TS]

  that the five see is a play to to continue to make a tremendous amount of [TS]

  money from people who may be like what would if you if I see did exist what [TS]

  would they be fine just buying just a regular iPhone 5 and probably doing so [TS]

  grudgingly because it's not new and shiny so I had two thumbs up for the [TS]

  five seen principal from a business perspective I don't personally see why I [TS]

  I would want one because its older tack and there's a few things in the 50 S [TS]

  that I still think we should talk about that are also very interesting but from [TS]

  a business perspective it's it's it seems like a killer deal we're talking [TS]

  about a sure thing about how are you going to differentiate the 25 CNV like [TS]

  for that you know the five see looks really cool and it feels nice in your [TS]

  hand and it comes in colours what can they do to the boring old little black [TS]

  grey white monolith iPhone 5 looking thing to make it an object of desire for [TS]

  anyone for him although that probably is a factor there and we got the answer and [TS]

  the answer was the fingerprint thing which we knew and apples second part is [TS]

  emphasizing you know good plain old-fashioned computing power like that [TS]

  was their pitch to people it's got a fingerprint thing and it's twice as fast [TS]

  and the combination of those two they hope is enough to securely grab all the [TS]

  people who got out of that the latest greatest thing in to make us forget [TS]

  about the colorful more comfortable nicely curved five see ya steven hack it [TS]

  in the chat said I talked to several semi nerds who said they were thinking [TS]

  about quote upgrading to the five see from the five that's the power of colors [TS]

  and marketing [TS]

  i think thats dead-on totally I mean you can't underestimate the importance of [TS]

  things like color and appearance and newness for something like this for for [TS]

  most products especially for something that's where people are kind of you know [TS]

  there's a fast upgrade cycle relative to most electronic products and it's very [TS]

  much a personal item it's always with you people shouldn't personalize it with [TS]

  cases and stuff like that and and so to have something like visibly very new and [TS]

  different especially something that's so so visually different from what came [TS]

  before it I think that's really the table and a lot of people are going to [TS]

  want that even if you already have iPhone 5's and I've been on the [TS]

  bandwagon for a long time but like Apple needs to make a new to operate the phone [TS]

  line to be more than just one trying to make a new very thing it's like why [TS]

  would they make it just keeps on the old one they've got all the parts they know [TS]

  how to make the open just fine and I've always said I think you can make it [TS]

  better phone if you start from scratch but make a purpose-built phone but you [TS]

  know you're gonna sell for less money and people they do why don't they wanted [TS]

  to keep talking about well you know how do you get stopped using a loonies [TS]

  plastics cheaper to make the battery little bigger you can put it in a nicer [TS]

  camera you can give a call is differentiated and were right technology [TS]

  wise there's a slightly bigger battery spying on me that much difference no [TS]

  one's gonna notice the front cameras little bit better anything but everyone [TS]

  will notice the lower price which you know the plastic up there I've never [TS]

  noticed the different shape and color and it's such a dramatically different [TS]

  product sales marketing and performance wise like market performance wise than [TS]

  the five even though it is like a 99.9% just a plain old iPhone 5 and this is [TS]

  what I was talking about him and the fact that they can sell it for $100 less [TS]

  for the for the bottom and model so I'm glad to see they went through it that I [TS]

  still think there's more diversification possible but like you know one step at a [TS]

  time this is a good step in the right direction [TS]

  definitely do you want to tell us about something awesome then I'd like to get [TS]

  nerdy about the a 74 few minutes [TS]

  absolutely do me out here that either but I was referring to the Apple safety [TS]

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  promo code ATP thanks a lot to sponsor in the show so during the event they [TS]

  talked a lot about the a seven which is Apple's new system on a chip and they do [TS]

  it's brown sock like nice now anyway so they they talked a lot about how it 64 [TS]

  bit and I'd like to explore that little bit and they also talked about how it's [TS]

  a different instruction set and I believe during the keynote they also [TS]

  talked about there being more registers which is what really interesting to me [TS]

  twice as many [TS]

  so let me start with the 64 bit she's [TS]

  so I it's been a long time since I've taken computer hardware courses and [TS]

  things of that nature but trying to grasp why that's a big deal today I [TS]

  think it I'm guessing that it's important for multimedia applications [TS]

  such is moving data for images around and things of that nature but if you [TS]

  take the the very shallow of you if you're not addressing more than four [TS]

  gigs of memory why does this matter and I'm kinda looking to you john to fill us [TS]

  all in the reaction was kind of disappointed in their reaction to this [TS]

  because as far as I can tell and I did watch the video plus you know the live [TS]

  blogs Apple never said that the a seven is twice as fast as the six because it's [TS]

  64 bit and every single thing I saw from like 64 bit doesn't make it faster 64 [TS]

  bit is not twice but of course it's not they never said it was who's saying [TS]

  everyone just set up that strong man was beaten to death over the course of the [TS]

  whole day and I know regular people are confused I think 64 slice the biggest 32 [TS]

  whatever but you know wrong there it's here we know 64 bit doesn't make it [TS]

  twice as fast like he was alive during the Nintendo 64 area learned that when [TS]

  you're eight years old old old you are so that was that was disappointing [TS]

  because I don't think it was bashing on anything that Apple said Apple said it [TS]

  was 64 bit Apple said it was twice as fast but I don't think they drew any [TS]

  sort of line . or otherwise between those two things so that's at issue 1 [TS]

  and by the way the reason people don't know the details reason that's people [TS]

  were beating up in a strong man is because all other things being equal 64 [TS]

  bit CPU is are slower than 32 bit because only a point or 64 bit and it [TS]

  all things are equal that means your instruction and data caches in the same [TS]

  size and now they may be the same size when I get it or 64 bit players instead [TS]

  of 32 Sony have more cash pressure and that you know like it's not a memory [TS]

  bandwidth for getting instructions to and from there things get bigger and sit [TS]

  for a bit and unless you increase everything else which of course regular [TS]

  City apartments chips usually do but again all other things being exactly [TS]

  equal 64 bit is actually slower than 32 [TS]

  and when you make a real 64 bit ship you know they know that you have more day to [TS]

  move around and they make the catch is bigger and then make the bus is wider [TS]

  and they you know tweak things into all the stuff so in the end it can end up [TS]

  being awash but you're not getting twice as much performance out of it unless [TS]

  other things are different and the reason there may be some misinformation [TS]

  floating around about this is that in real live CPU architectures there have [TS]

  been cases where 64 gives you a boost that has nothing to do with 64 bit [TS]

  directly so for example x86 32 bit instruction set on Intel's chips [TS]

  detention and crappy and disgusting and when Andy created 64 bit extension of [TS]

  that instruction said it says now it's our chance to get rid of some of the [TS]

  crappy stuff and let's make instructions that are nicer and so 64 bit you know [TS]

  Intel chips that use the x86 64 instruction set for me and they got like [TS]

  a 15% speed boost not because they were 64 bit but merely because the [TS]

  construction second do less stupid ass backwards things and so you don't want [TS]

  to use 67 struggle W got access to more registers because you know the old x86 [TS]

  32 architecture like Register Star by modern standards and they made [TS]

  instructions that you know could execute faster under way of modern ships are [TS]

  designed there is that so [TS]

  64 bit Intel chips were no faster than 32 bit ones but not because they were 64 [TS]

  but merely because the 64 bit transition gave the designers a chance to sort of [TS]

  update their thinking that could be the case in the ARM architecture as well [TS]

  maybe they got a couple a couple percentage speed of saying okay well out [TS]

  of his arm things were made back in the day when we were really tiny chips and [TS]

  you know smartphones are just a glimmer RI now is our chance with this [TS]

  transition from the 32 bit to 64 bit to revisit some of those assumptions and [TS]

  maybe make an instruction set the time are tailored to modern hardware [TS]

  capabilities and maybe at like a couple of percent here in their speed that's [TS]

  still not where you going to double performance and that i think is the [TS]

  place where people are still scratching their heads like okay well you know [TS]

  anyone in the know like you know and tech or whatever said ok they say apple [TS]

  says twice as fast if we take them at their word there has to be some [TS]

  exploration [TS]

  higher clock speed you know a larger amount of you know instructions per [TS]

  clock you know extracting more instruction parallelism of the bigger [TS]

  you know Windows more rename registers didn't like all the typical things you [TS]

  do with any CPU and making the pipeline on aircraft like we don't know what they [TS]

  did because I didn't tell us all they said but only to show us a chart so once [TS]

  the CPU guys get their hands on this thing they will tell us it actually [TS]

  twice as fast under what conditions and how did they do it in the answer how it [TS]

  is not going to be a 64 bit right and some of the things you said I think were [TS]

  absolutely true in this case specifically by moving to a new version [TS]

  of the ARM architecture so front based on little bit of reading I did before [TS]

  the show [TS]

  accidental it seems as though they've moved on VA and I found a blog post has [TS]

  couple great links which I put in China moment ago and it talks about some of [TS]

  the changes that were made now I think the speed increase to me probably comes [TS]

  from more registers but we can talk about a second but some of the things [TS]

  they did where they made all of the instructions exactly 32 bits and so [TS]

  instructions are always exact same size they added a crud load of registers like [TS]

  I said and they did change the instruction set just like you said John [TS]

  in order to simplify it and get rid of some of the craft that they didn't want [TS]

  me more so if the 87 really is using armed the eight then that could explain [TS]

  a lot of these differences and give you double promise though adding W matter [TS]

  registers not kind of your performing like none of those things you listed [TS]

  again if you gonna get a doubling it has to be more execution units bigger [TS]

  execution window higher clock speed maybe longer pipeline to get that like [TS]

  that's the you don't get done performance from those things you get [TS]

  like percentage increases you have to do something fundamental like you know how [TS]

  many instructions to dispatch per clock how high is the clock speed like those [TS]

  type of things that's where you get your W and all we have to go bond is Apple's [TS]

  claim of doubling there may be specific benchmarks in which it really does [TS]

  double but like this we need to get into the hands of someone who's gonna do real [TS]

  benchmark [TS]

  ok what is the actual increases it is a double and Cindy stuff because the same [TS]

  instruction set in 32 bit was crappy and now it's way way better that's easy to [TS]

  get a double win there you just you know with the new assembly instructions that [TS]

  is way better than it was before we have twice as many city registers and we can [TS]

  address them as 64 bits and condition 228 bits and so now we can easy doubling [TS]

  on this particular benchmark but do you get doubling across the board probably [TS]

  not so we'll see no I agree and I think the thing that's interesting to me about [TS]

  the need to significantly increase I guess doubling of the amount of [TS]

  registers is that if if you're not familiar yeltsin registers are little [TS]

  bits of memory that that are basically on the CPU from tents and purposes [TS]

  oftentimes literally and so if you need store something somewhere the quickest [TS]

  and easiest place to store that is in these registers and then eventually can [TS]

  move it off into other memory elsewhere and so having a lot more these registers [TS]

  makes things like you said a lot quicker now how much is a lot maybe it's one [TS]

  percent maybe it's 10% [TS]

  I would tend to agree it's probably not nearly 200% I'm curious to see what's [TS]

  what's gonna be made of that and I'm curious to see just like you said what [TS]

  what what is this really all about deep down inside did you find out if it's [TS]

  really double the number of no code addressable registers are they trying to [TS]

  rename registers I thought it was double the number of registers they went like a [TS]

  teepee for the chats and this is the sounds right [TS]

  14 to 31 with a hardwired stack pointer and and getting a look at that thing [TS]

  that I don't know anything about the previous times directions and just look [TS]

  at the slide this assume you do but it was like I don't know the program [TS]

  counter is in and register again so used to be the stack pointer is an interest [TS]

  or a stack pointer and be okay let's go to an end to dedicate 20 register like [TS]

  ya also some things that make me give me a vague indirect picture of what the old [TS]

  arms direction said three to be used to be like compared to the new one i i've [TS]

  heard reports of people on Twitter that the new that the instructions that farm [TS]

  looks like mix which was a very sort of classical risk type thing again you know [TS]

  the same size you know executing and predictable number of clock cycles and [TS]

  the whole nine yards vs arm which looks kind of weird but there's no power [TS]

  sipping features where things could be small and variable size and stuff like [TS]

  that [TS]

  yeah so we'll see what they dissected whenever they get their hands on it and [TS]

  another easy way about the Waverly stopped to get speed boost its just add [TS]

  a bunch more now 102 cash that's a cheap way to not cheap [TS]

  well you know me but like to win benchmarks if you could if it couldn't [TS]

  fit in it couldn't fit it all to cash before but now it can suddenly you get a [TS]

  double speed up its like a were twice as fast provided you something to fit some [TS]

  cash so any other extraordinarily nerdy this I think it's worth looking at a lot [TS]

  of these things you know the CPU is one thing we saw last year when when the a [TS]

  60 viewed and used Apple's new Swift architecture we saw the beginnings of it [TS]

  there I think we're seeing Apple do more more specialized things maybe not [TS]

  necessarily primarily but certainly secondarily for the purpose of making it [TS]

  harder to copy or match what they're doing like if you look at a lot of these [TS]

  things I was seven is a total redesign we talk about this back and was [TS]

  announced and how a lot of that is going to be not an impossible to copy but [TS]

  harder in certain for certain hardware for certain designed for certain set-ups [TS]

  look at things like the crazy camera stuff that the camera stuff you can copy [TS]

  cuz that's just like a nap and Samsung can bundle their own camera app and and [TS]

  and do that but like to do something like the fingerprint unlock of not just [TS]

  the phone but to use fingerprints to read to you to the store to buy things [TS]

  that's gonna be one thing you need a lot of integration down the line to make [TS]

  that happen and I don't know if Anderson will pull it off with Windows Phone [TS]

  could be closed can do the crappy car that here's here's the crap decline of [TS]

  fingerprint lock in the store they make him into your password [TS]

  they start off sides recognize your fingerprint they get the password little [TS]

  file I T can do a terrible copy of all these things and so who would make a [TS]

  terrible copy of Apple's think they're above like doing it the right way yes [TS]

  I'm not sure these doing these things to be difficult to copy in one instance [TS]

  when you're saying like the with the OS reminds me that Apple some of Apple's [TS]

  features and I was actually difficult or iOS developers to copy anything in [TS]

  particular of like the little transparent things that finds out the [TS]

  background slide up over very easy to copy and paste it depends on the contact [TS]

  us a lot of people in the NDA forums discussing this very issue and saying [TS]

  we'd like to be able to have a way to do that kind of filtering that you do and I [TS]

  was seven and Apple people saying there's not a public API for that in the [TS]

  fighting with each other about why there's not yet for all the things they [TS]

  want to do all that you can rip the layer of a toolbar and done you can do [TS]

  some things for their like basically you know you'll see an Apple app will do [TS]

  something you'd say hey I'd like to do the same thing in my app and you'll find [TS]

  out that is a public API to do something close to that but not quite [TS]

  and is no public API to do exactly what they do and then you complain so it's [TS]

  not because Apple's obstinate it's because you know technically speaking [TS]

  Apple's barely able to do with their able to do and they can't do it in a way [TS]

  that works in a general-purpose ABI they can only do so do with the crazy [TS]

  cheating with that they have to do it you know it's true of anything that [TS]

  looks like a lot of times Apple AAPL get the APS first I think or text in like [TS]

  boring things like that you know I'll get some first their apples at first you [TS]

  don't get them their private API is in the Mac days it's like well you could [TS]

  figure it out and and use them anyway but if your own risk putting iris like [TS]

  no you don't get them at all until until or unless Apple decides we can make a [TS]

  general-purpose API from this that we're going to support for ever nothing ever [TS]

  can you never get the API but in the meantime only Apple App Store the OS [TS]

  gets [TS]

  wanna do I can sponsor this week [TS]

  sure our second sponsor is can you guess I'll give you one guess I'm gonna go [TS]

  with Squarespace know it's actually know your rights groups base this episode is [TS]

  once again brought to you by Squarespace the all-in-one platform makes it fast [TS]

  and easy to create your own professional website or online portfolio for a free [TS]

  trial and 20% off for this month of September [TS]

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  tender yet the month of 9 math so square feet we use Squarespace we love [TS]

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  supporting ATP there everything you need to create an exceptional website [TS]

  so I i realize there's another bit of nursery we should probably talk about [TS]

  which is the m7 but I miss being W announcement somebody Joe to remember [TS]

  who was now that you know Apple's come out with the m7 BMW come out with the [TS]

  IAEA yeah things are totally backwards now so we should talk about the same [TS]

  seven which is gonna call it will probably be wrongly call it a [TS]

  coprocessor but it's kind of like a second ship that sits there and [TS]

  apparently deals with the accelerometer I believe the GPS and a bunch of other [TS]

  motion related things and the implication but not statement to my [TS]

  knowledge was that it will also log a lot of these events so that the a seven [TS]

  doesn't have to power on and handle them and deal with them and then it can [TS]

  potentially official these log entries off 22 some applicants get a per [TS]

  something like that and it seems like a very interesting play in order to [TS]

  enables some really interesting more biometric data on the phone and somebody [TS]

  might even when you guys pointed out you know I wonder if this AM seven is going [TS]

  to end up in some other kind of device eventually like maybe a watch or [TS]

  something like that you guys have any thoughts on this and that states the [TS]

  obvious move it and send it also by the way for the 87 that that's the buzz [TS]

  about both of these things is other devices that they could appear in m7 [TS]

  obviously that will make something wearable yeah you'll be seeing that ship [TS]

  again or that the marketing label that Japan and the a 7 64 bit ARM chip has [TS]

  always liked wounded arm in the MacBook Air and get 50 hours of battery life out [TS]

  of her some crazy things while the air is already up like reading is not a [TS]

  battery life with Intel chips in it so I'm not entirely convinced there's any [TS]

  need in particular to bring the arm to the air because I think intel is coming [TS]

  from the other direction and I haven't yet met in the middle EA seven isn't it [TS]

  isn't as fast as current MacBook Air CPUs and the current MacBook Air CPUs [TS]

  are nowhere as power efficient as they as they seven but they're converging on [TS]

  a middle point and wherever whenever they hit each other look at that point [TS]

  is and decide is this a viable you know when we make a viable match [TS]

  with this amount of processing power because if you can't then you know [TS]

  there's no point in enduring the pain that binaries of trying to make an [TS]

  arm-based Mac but the NTLM seven in some other device that you know where seems [TS]

  like a slammed and we should also point out that enables they say it enables [TS]

  things like knowing the difference between you driving and walking and I'm [TS]

  not really clear why we didn't already know that my way the GPS or something [TS]

  power-hungry like that maybe it's just that it doesn't need something [TS]

  power-hungry to figure this out but that that presumably will lead to some [TS]

  interesting use cases that I can't fathom but I think the example I saw was [TS]

  an Apple said when you are getting directions somewhere let's say you're [TS]

  driving in 20 metropolitan area and you park your car but you're not quite where [TS]

  you need to be then maps will automatically switch from driving [TS]

  directions to walking directions once it's easy to slow down to the point of [TS]

  walking so things like that are a red light at all I can say they can't tell [TS]

  whether you're in the car from the vibrations of the book massaging it [TS]

  doesn't vibrate or not the future of the m7 I was it is like API is that Apple [TS]

  you know score motion API's that I was going to expose the ship is doing is [TS]

  being really low power and writing about information out to some place that the [TS]

  when this whole system comes back up they can read interpreters and his [TS]

  reading and interpreting this code that Apple writes that then provide API's to [TS]

  figure this stuff out the m7 itself is just you know not the impressive thing [TS]

  is that it exists not the implementation of it because it's probably you know how [TS]

  this tiny chip has been resent it as such but for all we know could be on the [TS]

  same package somewhere sits there and does one job and does it well and [TS]

  doesn't have to involve the CPU and its old job is to be there and read and [TS]

  write stuff down so in the CBD wakes up I don't know what's happening as I was [TS]

  asleep but that guy with their nose let me get a list of everything that [TS]

  happened and let me run a whole bunch of software that Apple wrote the crimes [TS]

  over the data to figure out ok driving doing this will never end of course if [TS]

  everything's turned on the same time they're working in concert but the key [TS]

  features you walk around in your pocket and you take it out over your fitness [TS]

  tracker and intermediate he wakes up reads all historical data and tells you [TS]

  how many steps you also may be doing a lot of that in hardware or in very very [TS]

  lightweight so forgive you know so far we've had even with the even the very [TS]

  first iPhone accelerometer but the day you get from it is very raw it's just [TS]

  like the current you know the current motion acceleration being put on the [TS]

  phone and three axes XYZ that's that's it [TS]

  and eliminated the gyroscopes and you get things like the current phone [TS]

  alignment or add to the card I think the angle in space the phone currently is [TS]

  and then the compass doesn't work so have you ever had a compass at work I [TS]

  happened you have to have to move it into figure a pattern of you know that [TS]

  that's that's not elaborate roll by someone who saw it happen to see if they [TS]

  can take their phones and totally so like you know so before even and Apple [TS]

  has improve UPI I believe iOS 5 was it at court motion and six but you know [TS]

  they they at damper Vapi to make this a little bit easier but you still have to [TS]

  deal with raw data for the most part in software you know in the fold in [TS]

  userspace code that you were writing and so if they can move if they moved some [TS]

  of that damages it sounds like the m7 regardless of what its implementation is [TS]

  it's it's something that parses all that raw data for you in some kind of [TS]

  extremely low power state and so rather than saying here you know here's all of [TS]

  the data from 60 Hertz for the last six hours you know here's a tremendous array [TS]

  of floats you have to deal with in Figure It Yourself they can they can [TS]

  turn that down with some kind of terrorist acts that are hopefully very [TS]

  lightweight just if you want to know how many steps you took just register for [TS]

  number of steps tell us when to start when to stop and we'll give you what was [TS]

  there in the middle [TS]

  and if if that's really what it does that's a massive not only time saver for [TS]

  developers but if they do it right if this in you know low-level hardware [TS]

  that's very low power of sound that was the idea that this this is a whole new [TS]

  class of possibilities that before we're just not only way too power hungry but [TS]

  you wouldn't do them unless you were using GPS constantly because you [TS]

  wouldn't be able to run the background that this kind of analysis that has [TS]

  events in Pakistan where you have something was trying to keep track of [TS]

  everything that happens the thousand just too much did so it massively [TS]

  compresses tópico losses similar events in periods of time and it summarizes and [TS]

  James it all into a log so yeah this little thing is it has to be doing if [TS]

  only for compression purposes some interpretation of the data because you [TS]

  know you can't you can't store that recorded data for an hour's worth of [TS]

  walking and it really was it sixty hertz is just too much needed to be putting [TS]

  somewhere so I have to imagine this doing some sort of coalescing [TS]

  compressing and summarization and interpretation or even just like [TS]

  lowering the sample rate because seriously does need to be 60 Hertz [TS]

  telling people are walking and then anything up the chain could further [TS]

  massage today to buy I think it's probably like a storage issue in terms [TS]

  of who decides summarized who does the motion smoothing who does the [TS]

  interpretation and it they must be doing something down there and the m7 because [TS]

  otherwise it would just be filling up this giant purple stuff you don't want [TS]

  to bring up coalescing I was thinking and I was going to say minute ago that [TS]

  this is almost like the year of coalescing for Apple because we had the [TS]

  time are coalescing and in 10 Mavericks and now we have this motion coalescing [TS]

  and I know federico can be very happy about that so in any case anything else [TS]

  on either of the bits of hardware the the five-seat case talking about it you [TS]

  know if they make this none out that while I mean I mean first before we get [TS]

  to the thing with the holes in it [TS]

  the plastic back of it being curved Mr comfortably also for the pictures but we [TS]

  can't see in the pictures is what kind of material is that and I mentioned last [TS]

  time that if they made it out of the material that's more grippy and less [TS]

  slippery than you know the glass back over the metal thing that maybe you [TS]

  wouldn't even need a case on it and you know again because they're coming in [TS]

  different colors who's gonna buy colorful sauna and slap a case on a [TS]

  completely covering the cover park the car park so Apple the answer was we're [TS]

  going to make it out of a super hard super glossy material so forget about [TS]

  being or not being remotely squishy and we're gonna Celeron case made of [TS]

  silicone mild fever case material because it is squishy and they're going [TS]

  to solve the problem of ok why am I gonna put a case over my colors phone by [TS]

  just touching a whole bunch of holes in it which when I first saw that holds my [TS]

  first reaction was yeah I guess that's one solution to making the case color [TS]

  continue to matter but I also wondered like that for heat reasons or something [TS]

  seems like a man doesn't really make sense they'd be doing a pretty reasons [TS]

  over only half of the phone or something but who the hell they otherwise you [TS]

  can't be doing for hearings because there's going to be cases about Holzman [TS]

  so it's got to be able to deal with that anyway but it is definitely odd and I [TS]

  love the fact that all apples videos when they showed this case with the [TS]

  holes in it [TS]

  no actually see information and no iPhone text on the back of the phones [TS]

  yes that's that's really convenient for your ads that the real phone said that [TS]

  text there and it looks weird one of the videos definitely had it because I back [TS]

  to I was watching the keynote I was watching it on my TV and I thought to [TS]

  myself wow look at doesn't have the HOA or whatever it is that shows through and [TS]

  i actually backed up got off my butt walked up to the TV because my eyes are [TS]

  terrible and sure enough it was there and I'm pretty sure this is the key know [TS]

  they had some videos with it for that text not they're very close to presume [TS]

  damages the total cheat and not something I would expect from Apple [TS]

  because they're supposed to do like the idealized thing sure like in 3d renders [TS]

  are that they're doing or do not completely massage look real but it [TS]

  shouldn't be like a racing stuff you couldn't erase the word iPhone because [TS]

  it actually isn't the back of the phone you should erase the FCC things because [TS]

  actually are there so that's a shame and that's strange and I don't like I [TS]

  haven't felt any of these things in my hand but I'm kind of disappointed that [TS]

  is not squishy but on the other hand I found from you know from my TPU case [TS]

  which is very shining and very very smooth it's not textured like you know [TS]

  like silicon based on fuzzy or anything like that it's still supplies surprise [TS]

  me because you get a big contact patch it's kind of like slicks on a race car [TS]

  you actually do get a big contact patch as long as I contact patches not wet in [TS]

  the rain richer bed then you actually do get some goodness but in terms of [TS]

  resting on the curved arm of a sofa with that shiny back thing that's not so [TS]

  great some kind of disappointing that it didn't go with any kind of squishy back [TS]

  but I kind of understand it as well because of I thought about it for more [TS]

  than a couple minutes of it how can they make the back of the phone squishy you [TS]

  would have to have a complete a rigid sort of inner skeletal structure over [TS]

  which they stretch the squishy stuff instead they didn't do that they had the [TS]

  antenna which is rigid but it's only around the edge and the whole back its [TS]

  rigidity comes from the fact that he's in the super hard plastic case to go [TS]

  back a step the case I cannot believe that Apple did that and if this were any [TS]

  other manufacture that that had done that the internet would have blown up [TS]

  ten times worse than it did about how stupid they are they don't pay attention [TS]

  to detail this is ridiculous is why Apple so much better than everyone else [TS]

  and yet here it is [TS]

  Apple letting hun show through it I'm just kidding French and I went to the [TS]

  top of the age cutoff French people saying no that's you can't do that right [TS]

  like you realistically speaking that like it's a judgment call I'm saying [TS]

  like Apple knows that no one except super nurse or doctor knows this but [TS]

  we're all super nerds rightfully flipped out about it and will continue to feel [TS]

  bad about it I don't think I would by the case tonight even ignore for now the [TS]

  terrible cutting off the words anyway do you think anybody even one person who is [TS]

  who is complete currently complaining about the hot / non [TS]

  do you think even one of them was lying when I get there was no like well I [TS]

  would buy that ugly case it wasn't sure how it off the letters but I know you [TS]

  want me by the five see but it's not like the five see i've seen [TS]

  I think people people who held it to say it feels impressive and you know if you [TS]

  like the color lot of people who have special customized if you can make an [TS]

  interesting phone like the yellow on the great thing about the five seasons black [TS]

  faces right i think im pretty sure they all black faces so it's kind of it's [TS]

  it's an interesting combination of my you can you could have a black and [TS]

  yellow phone if you're like you know [TS]

  Georgia Tech fan or something I know what caused my wife went there but we [TS]

  know whatever your school colors are and the cases with the holes in them though [TS]

  I find it ugly the color combinations do give you a lot of options to sort of [TS]

  accessorizing Apple is giving the people what they want they want you know [TS]

  sometimes they want case with rhinestones on them they could still get [TS]

  that you know and the aftermarket but Apple is giving many more options than [TS]

  just black and white and I think it's going to be a net winner from them [TS]

  except for the Olympic collection things I think even normal people will notice [TS]

  after while the amount of clinton's gonna collecting those little circles I [TS]

  can confirm yes they are indeed all black faceplate in the five see if they [TS]

  offer a white back color but I like the white back plate with the with the black [TS]

  front i think thats so cool combination I'm thinking this this is the first time [TS]

  that I've been tempted to get the white phone not the 562 507 no no the other [TS]

  one still there [TS]

  the silverback quite yeah this is the first I've been to get that because when [TS]

  we talk about gorillas I was going to cut that out [TS]

  iOS 7 is so white and light and I am finding as in designing my own a [TS]

  phantasm seeing what Apple has done with their apps the default before was [TS]

  everything was just dark black you know texture like it it was like you were [TS]

  sitting like you know in a far everything is black and letter and [TS]

  everything that well we're bar a stop there but it's you know imagine by the [TS]

  way john in this picture on on the five see site [TS]

  the top of the and is clearly not fully paid off and it looks like Han anyway [TS]

  you know I was seven I think white is in style now it's before it was you know [TS]

  people would show that it was like you know for women or or something else [TS]

  probably horribly insensitive but it's just the style now most of the iPod's [TS]

  ever sold at least those were all white [TS]

  you know i i think there there are areas where this is going to be in fashion and [TS]

  this is one of them and having everything by Michael app design is [TS]

  white based and because I S seven and it looks really good it's kind of [TS]

  refreshing and makes it look newer makes it look nice and modern and to put all [TS]

  that on a phone with a black faceplate I think kind of weakens it or or doesn't [TS]

  take advantage of of the new the new style have to see it in action to make [TS]

  it when you're seeing an action by having you as I fully plan to put a [TS]

  black background as I always happen on my iOS devices on iOS 7 you know I did [TS]

  that I did that for my first few [TS]

  my first month using it I had a solid black background and I turned off the [TS]

  parallax everything just thought I did that but it was ok and it worked for a [TS]

  while but then I I had when I was picking colors and an icon for my appt I [TS]

  decided let me let me put the phone in a more stock configuration so I could see [TS]

  like how most people are likely to see the apt on the home screen and so I [TS]

  switched over to the stone graphite looking wallpaper like a stone texture [TS]

  there was that and I was like you know this light for a while and now I like it [TS]

  light now I feel like going back to all black would be kind of retro in a bad [TS]

  way just kind of going backwards in time like going back in 2006 Saturn in you [TS]

  know I have never wanted a white iPhone I do not understand the appeal but if [TS]

  that's what makes you happy then feel free and I should I should add the last [TS]

  time I said I just didn't understand the appeal of something it was a BMW and we [TS]

  also have that ended up so don't forget Apple products before that and for that [TS]

  I'm sure I'm doomed to be to drive a 911 with my white iPhone sometime in the [TS]

  future but regardless I i dont no I don't I never understood what I [TS]

  personally John if you had an iPhone what would you have I don't know like [TS]

  nice I've always liked how the white ones look as devices especially being an [TS]

  old-school Apple guy I really love the people who like found a tiny rainbow [TS]

  colored Apple sticker and stuck on the back of the white iPhone because back in [TS]

  the days of the snow white design language of the you know the Mac 30 my [TS]

  favorite old Mac to see I and all those things but it was like Apple platinum [TS]

  with slats and everything if you had envisioned a futuristic Apple phone it [TS]

  would be platinum or white and have a rainbow-colored Apple logo on it so I [TS]

  think those things look great except for as I mentioned fasho the fact that ok [TS]

  it's not a piece of art is actually device's screen that you have to use and [TS]

  the white screen is never going to be or not never but certainly in with current [TS]

  LCD technologies is not as white as actual real live white reflective [TS]

  surface that's next to it so in any kind of bright light I think it white iOS [TS]

  device makes the screen look worse and that's why I always go for black [TS]

  faceplate like that's what I think the five seats away but they all have black [TS]

  faceplate even with the white background so you can get and really the feisty [TS]

  college to appeal to me except maybe the yellow if I was really into something [TS]

  yellow like a sports team or something but the white one is the only one that [TS]

  could be considered neutral but it still has a black face so thumbs up so fashion [TS]

  wise [TS]

  although I do like most of the white devices and I do like the silver back on [TS]

  that thing pragmatically I think I'd still prefer black face to make the [TS]

  screen with better and more conditions I will say to I have a white iPad Mini [TS]

  because after buying the iPhone 5 and it's like very dark black car last year [TS]

  I learned after having it and getting it that the black is not good it's it's too [TS]

  dark [TS]

  you know said that before the show go into it again but you know the iPhone 5 [TS]

  black was just too dark and I don't think it looks good and so when I have [TS]

  had many took the exact same design options basically I said no I'm getting [TS]

  that again I get the white and I like it looks really nice guy I got the little [TS]

  red you know crappy Apple cover with it and it looks really good it's a nice [TS]

  pairing and I you know I think certainly on future iPad you know the issue you [TS]

  raised John have it out here with me now she raised about the white of the [TS]

  faceplate not matching the color of the brightness of the light on the screen [TS]

  that's a very real issue right now I'm sitting in a room painted red at night [TS]

  lit by warm temperature LED bulbs the light in the room is very yellowish and [TS]

  the faceplate very clearly looks yellowish like a little tent and the [TS]

  screen of courses relatively neutral and so the screen is a very lucky to break [TS]

  cool Mourinho closer to five thousand K [TS]

  kind of white so there is an imbalance right now but it doesn't look bad [TS]

  doesn't look great if you look at it and pay attention to what most of the time [TS]

  you don't pay attention to it I was thinking more in terms of brightness [TS]

  where as you get it like at night I'm sure looks like as in the white face [TS]

  becomes basically blackface the source of light is green but out in bright [TS]

  sunlight they all the crappy on Black Sun like a white one bright sunlight but [TS]

  why was it crappy because it makes it look like I can't the screen the screen [TS]

  can really can't keep up like you don't realize how dem current LCDs are until [TS]

  you actually bring them under direct sunlight reflected screens like the [TS]

  Kindle right once you get out in the sunlight that backlight is just totally [TS]

  overpowered you thought boy this thing was so bright it was blinding me when I [TS]

  was inside my house her lay in my bed or whatever at night but when you go out in [TS]

  bright sunlight it is totally overpowered and you know that type of [TS]

  underpowered backlight in the face of bright light of any kind indoors or [TS]

  outdoors [TS]

  really benefit from having from being next to black needs all the help it can [TS]

  get because color look bright white will look brighter what is next to a dark [TS]

  color so it's an optical illusion like I will make my screen look brighter to you [TS]

  because it's next to a black thing when you put it next to a white thing that's [TS]

  the worst possible condition it's it's highlighting all the weaknesses of the [TS]

  screen I i agree that's a real issue but I disagree how much tax a noticeable in [TS]

  practice [TS]

  well you're not John Siracusa that's when you use your thing most people use [TS]

  it mostly indoors or use it you know mostly indie musicians and doesn't [TS]

  matter and it doesn't buy a lot of people to share me about his music you [TS]

  like it's just I don't also distracts me visually like I might as well be drawn [TS]

  more to the other day I just want a black frame with it's like getting a TV [TS]

  I want a black frame around my TV as well you don't want a white or shiny [TS]

  kramer anything that's going to draw your eye around the TV because the [TS]

  screen is supposed to be the start not the thing and the only way I would go [TS]

  with the white faces when we finally get to screen technology it really is likely [TS]

  that they can match it so the white is exactly the same some sort of [TS]

  combination of reflective in this is screaming and some distant future the [TS]

  really doesn't the same then find adult white anything else on hard red like to [TS]

  talk about the actual presentation the keynote briefly but anything else on the [TS]

  harbor no so I i feel like Tim did not do a particularly good job he stumbled a [TS]

  lot in seemed really nervous which is weird because usually he is extremely [TS]

  not nervous and he's very deliberate which is something I wish I was a little [TS]

  better with me he'll often times lead leave long pauses if he's thinking [TS]

  something through or perhaps trying to remember the next line on a script to [TS]

  these things are and he's always very deliberate and I felt like this time he [TS]

  didn't feel that way he felt like it it seemed as though he felt like he was out [TS]

  of his element and conversely craig Venter et who it said for a while now is [TS]

  actually turned into one heck of a great presenter he has just he didn't [TS]

  the WBC this year he absolutely killed it again [TS]

  and and I was very confused by teams apparent confusion I don't know did you [TS]

  guys notice that as well and I the only one he did call as he called it a call [TS]

  can order spreadsheet or pages this prejudicial something as friends who [TS]

  came in chiller called FireWire ports on a boulder like that's messed up like [TS]

  people to speak of all people know better than anyone I the vibe I got from [TS]

  him was that he seemed like Gideon happy like that he was excited that these [TS]

  products were going to be released and did that affect his performance he maybe [TS]

  he was you know [TS]

  kidding harry just happy black and white to these things you know he seemed very [TS]

  smiley to me like he was really happy about these products really happy that [TS]

  they're going to be out there and he wasn't like the serious delivered [TS]

  Tim Cook that we'd seen before explaining like you know how only Apple [TS]

  could do this and how what Apple's philosophies or whatever but I think [TS]

  that was ok like martin Dempsey and these things anyway and shelter shelter [TS]

  and Federer he did his thing perfectly well so I don't mind is it stumbling and [TS]

  10 missteps or whatever because I think it was not I didn't get the nervous live [TS]

  from I didn't get the I'm really nervous and worried about what we're gonna [TS]

  announced I got the I'm excited about these products and maybe I'll triple [TS]

  myself in excitement and what do you think wow I skipped most of 10 sections [TS]

  about watching the video he doesn't really say a lot that's like new [TS]

  wrenching especially getting have asked if you're that tired of the directions I [TS]

  was watching the live blogs and you know I knew roughly what he said and what I [TS]

  was talking about and that was all I really needed this event so I can't [TS]

  really comment on that except that I always like it when your watching the [TS]

  videos on your computer if you open up in QuickTime you can actually get like a [TS]

  20 X control you like a little speed control that you can adjust and I always [TS]

  put him only two or three acts because he just speaks so slowly I have to get [TS]

  through it in a reasonable time so I i I really can't judge for sure because I [TS]

  skipped most of it he said [TS]

  and the party didn't skip I played very quickly as I was bored usually I like I [TS]

  like him a little bit more I just thinking in this in this keynote there [TS]

  wasn't a whole lot for him to say that was a very interesting like I don't [TS]

  think it's necessarily his fault I just think you know there wasn't a whole lot [TS]

  from to say that there wasn't a whole lot for any of them to say really hear [TS]

  some new iPhones they're really good in some ways and really unsurprising and [TS]

  boring and others and it's almost always out there would you expect you've [TS]

  already seen these things on rumor sites here you go [TS]

  it wasn't there wasn't a whole lot of room in this event to really get that [TS]

  interesting by the presenters and then drag it out like it was a pretty tidy [TS]

  presentation format right on the hour so I think I think it was fine like those [TS]

  know there's no showmanship required for this they weren't revealing I was [TS]

  something but the first time like there's a time and a place for that type [TS]

  of thing in this was just more of letting go out the door although I do i [TS]

  mean Steve Jobs of revenge flipping out about how much was known about these [TS]

  things ahead of time but it seems like the current crew is like and supply [TS]

  chains going to leak is gonna happen what can we do it I can I can't tell if [TS]

  this if people are still seething back there are four was all like jobs to [TS]

  secrecy personality that you know I was doubling down secrecy and people make [TS]

  fun of that was like well good job as we know everything about these homes [TS]

  basically but I am assuming what he meant was like whatever new product [TS]

  category thing that they release I'm assuming we won't have complete video [TS]

  people playing with that i mean we don't even know what they're doing either make [TS]

  me TV set on making a watch the making a nose ring we don't like that type of [TS]

  secrecy so so far [TS]

  assuming any of those things have any reality behind them so far operator has [TS]

  doubled down secrecy because we have no idea what they're doing and in TV that [TS]

  we haven't already seen we have no idea if they're making watches just a bunch [TS]

  of numbers now as we get closer we'll see if they really holds but I'm not [TS]

  ready to say that is doubling down secrecy thing was you know a total [TS]

  failure because I think that Apple could still potentially have secrets that it's [TS]

  kept a hundred percent [TS]

  nothing from those things we just have speculation and rumors we have no blurry [TS]

  pictures we have no videos of people playing with cases or anything like that [TS]

  yeah we and we don't even know what they're doing you're right it's like [TS]

  even when the iPad was about to come out everyone had pretty good you know pretty [TS]

  good rumor saying Apple is doing a tablet specifically like it is a tablet [TS]

  it will run iOS and it will come out roughly around this time in those days [TS]

  ended up being correct you know to have it if they if they are indeed very close [TS]

  to launching a new category which we don't really know but if they're really [TS]

  close to launching a new product category a ride in a heck of a job [TS]

  keeping secrets and is also a massive number of important product details that [TS]

  we know are coming soon like for one of the biggest is like whether the iPad [TS]

  Mini will have a retina version this fall [TS]

  that's a major product detail and we don't know the answer to that yet [TS]

  everyone's all over the place with the predictions in the rumors in the MENA BS [TS]

  analyst on these things so there's that there's whether they're going to be [TS]

  Retina Display is right now I max what the heck's happening to the MacBook Pro [TS]

  line when there's gonna be updated with what they have in them like the Mac Pro [TS]

  released when the text is going to happen with itself they totally didn't [TS]

  even know they were in the computer mine and i cant you knows nobody had spy [TS]

  shots and like garbage can exact I feel like you know the the phone is always an [TS]

  exception and the iPad a little bit it's an exception because they just have to [TS]

  make so many of these things and you know for them to say you can buy this [TS]

  next week they they had been producing them for a while already and they had to [TS]

  have been testing and producing parts for a while before that and so they're [TS]

  they're making these things in such ridiculous quantities so many suppliers [TS]

  are involved that's why I know is that what the phone so is leaking a little [TS]

  bit of the iPads to that's why there was leaked in advance now because they're [TS]

  just making so many them too many people are involved they can't control them all [TS]

  the other products than max in particular just don't sell anywhere near [TS]

  those kind of volumes and so it's easier for them to keep those things secret and [TS]

  certainly a new product category probably falls into that same protection [TS]

  well depending on what it is I suppose if it's something that says universally [TS]

  desired as an iPhone then there you need to make it easily into those too but I [TS]

  guess it's a hard thing to bed on before you've even announced that anyone and [TS]

  maybe the very first version will be successful in the very first iPad was [TS]

  not a massive blockbuster hit it sold more than anyone thought but it didn't [TS]

  sell as much as the iPhone still doesn't know the iPhone is the best example like [TS]

  the very first version the iPhone was you know not selling that made a slower [TS]

  ramp-up so I whatever thing they come out with us watching television I still [TS]

  have time to ramp up manufacturing and some of the jurors that the easy way to [TS]

  do it is what they did with the iPhone which is like secrecy behind the iPhone [TS]

  known that and it was gonna look like but we all know they're making a phone [TS]

  just announced it six on Sat for ships like the gym but the Mac Pro like it did [TS]

  with the iPhone I remember six months whatever it was because then you haven't [TS]

  started manufacturing yet and there are a million of these things shipping [TS]

  around the world and you have a big lead done and they did it with the iPhone and [TS]

  because the FCC FCC in the USA does require pictures of the device and [TS]

  everything like that so it's gonna be spoiled anyway so they had to pronounce [TS]

  it which is find and the Mac Pro they pronounce it because he made his way god [TS]

  knows how long and we were gonna flip out and so they are making when you can [TS]

  have it now but don't worry it's not dead and that was they need to do that [TS]

  messaging laws and for new category product if there's some sort of a sec [TS]

  stuff maybe they have to pronounce that too but I don't know if there is going [TS]

  to have to know what the requirements are sure fitness tracker II things that [TS]

  you wear under offer television sets I don't think you have to do is they don't [TS]

  think either one of those things is probably going to have its own LTE 3G [TS]

  whatever connection so they're probably okay I want to wrap it up yeah that's [TS]

  fine unless you wanted to do some late follow-up which we can always say for [TS]

  the next show come to the front of showcasing I was late follow-up John [TS]

  Lake get to put a modifier change it [TS]

  yes we should end the show [TS]

  alright thanks led to her to mail route and Squarespace and we'll see you next [TS]

  week now the show is over they didn't even need to be in it was accidental [TS]

  Casey [TS]

  it was accidental and you can see the list and a remarkable [TS]

  the more important issue in the talent here market to see the two links I put [TS]

  in a Skype chat its we talking about the hon vs non yes there's enough of that [TS]

  takes shaft I guess there's enough I don't know how it will turn out the [TS]

  yellow and green one shows more of the stem of the H [TS]

  then there is a stamp money in the white one look shows pretty much equal amounts [TS]

  of stem above the age and the end and as we know this case is not like a [TS]

  precision a line like it [TS]

  motion can clearly be you know just shifting around a little bit so I still [TS]

  say and I went because the amount of extra stem that you're gonna get above [TS]

  the end is so minuscule and may actually be non-existent so when is my take in [TS]

  the white one supports my theory they're super zoomed in probably artificially [TS]

  rendered yellow and green one does show a tiny bit more stamina I think tank top [TS]

  and drawers on the line across the way I would say the white one is a shadow [TS]

  shadow covering that part and then we'll see how you have to buy them with a case [TS]

  and silicone skin stretches and you just move your thumb and they say about [TS]

  covering us not have real-time follow-up Marco I think you're thinking of a [TS]

  sender apparently [TS]

  centers are the things that break the baseline but yeah alright anyway [TS]

  shaft is better to talk about this this USB 3.0 Micro connector actually have [TS]

  one of these things onto its on my bus powered one terabyte drive yeah I have [TS]

  have a card reader that that you know why is this the thing right now we've [TS]

  known about people who don't don't buy a lot of accessories are don't keep up [TS]

  with the different USB connectors think this is a new thing the story was this [TS]

  will be coming to your Android phone which may or may not be true whatever [TS]

  and maybe it's more embarrassing because it's such a relatively large connector [TS]

  for a phone [TS]

  but it's not one thing over regular you know the the regular whatever just type [TS]

  B I think the Alesis externally asymmetrical [TS]

  given that but I mean for my biggest turn a card reader actually use it and [TS]

  it is really hard to in terms of that cable and just mine and that makes it [TS]

  may be my stocking my readers and that well made but it's it's really kind of a [TS]

  pin and I always think I'm breaking it's it's that bad there's an online [TS]

  connection lightning lightning connector this genius both because it can be [TS]

  plugged in either way and there's no wrong and also because it inverts the [TS]

  normal relationship of connectors which is a bent piece of metal like into like [TS]

  not a tuba like you know how cylinder and then change the shape of that so [TS]

  it's got this flimsy metal wall surrounding this internal thing where [TS]

  the pins are where the Lightning says no we're gonna make a solid metal flange [TS]

  and put our contacts on top of it and anything with the flimsy metal wall [TS]

  especially as you shrink it down it just becomes ridiculous because lots of my [TS]

  career speaking actors are externally asymmetrical but just barely like you [TS]

  have to squint at to get the loan you some of them are just microscopically [TS]

  the one like my new camera has whatever the Super teeny tiny USB thing as a [TS]

  trapezoid shape but you can't barely fit with your fingers and you have to really [TS]

  squint to see it and you have to make sure you put in the right way and then [TS]

  you're shoving a little you know ring of metal into another ring of flimsy medal [TS]

  it's much more satisfying to stick the solid metal lightning connector [TS]

  something so Apple's connectors way better here [TS]

  yeah I agree that the the USB Micro connectors the 2.1 is is awful I mean [TS]

  it's it's every time there's a tiny almost every camera these days as on [TS]

  every Kindle it's on you know a lot of devices now and I always have to look [TS]

  very carefully to see what direction it goes in and I gotta run have time it's [TS]

  almost or even more I would say it's almost as as hard to plug in as a VGA [TS]

  cable like those I always got VGA cable back or even I would look and I was I [TS]

  would like not quite see it right and still going backwards opt I never [TS]

  bothered me but DVI to the state [TS]

  every single time do you look for the cross more like the dash but even then I [TS]

  still messed up to other nothing I mean USB regular USB a cables those messed me [TS]

  up like doesn't there ridiculous to have said on past shows like if it's your job [TS]

  to design a connector there are very few axis on which you can excel and you [TS]

  would think that I want to be a good designer like what do you even have to [TS]

  think about except these exact very issues is not a possibility this is [TS]

  reliability this aspect in there is a plugin unplugging all the time don't [TS]

  make them in the butt like this that's what you do it's job is your connected [TS]

  designer I don't know how people sleep at night like I should have done a good [TS]

  job design that connected not how are you measuring yourself how are you [TS]

  decided that you did a good job and I i hope they suffer their entire lives just [TS]

  getting their connections wrong and fumbling with their cameras and not [TS]

  being able to amass a boy sucking my job to keep mine Apple has two massive [TS]

  luxuries that most designers don't work well I don't have been this field is but [TS]

  they have to use of juries they don't have to worry that much about cost and [TS]

  they can completely break backwards compatibility and its kind and the third [TS]

  I guess is that they're kind of a dictatorship in that didn't have to work [TS]

  on some committee and please sixteen different companies who were all trying [TS]

  to make the same connectors you for the next ten years and there they can just [TS]

  say they can just decree this is what's best we're going to do it we don't care [TS]

  what you think and we don't care what it costs you and that's it cost has to be [TS]

  the biggest one but I still think at this point you should still throw in the [TS]

  criteria oh and by the way it should be impossible to put in the wrong way and [TS]

  very clear which way it's supposed to go and you like your job is to make that [TS]

  also make it cheap like yes may get reliable make it a good connection and [TS]

  also make a cheap and I don't think that outside the realm of possibility granted [TS]

  maybe you can make something is this you know beautiful and precious as the [TS]

  lightning [TS]

  actor but surely we can do better than these crazy USB things like you know [TS]

  even if you just like the cost I call we can't have irreversible because it makes [TS]

  so much more expensive for the for the devices because now they have to handle [TS]

  it being both ways I think we can overcome that I think the the University [TS]

  Ethernet cables being able to detect whether it's a crossover cable not like [TS]

  week re-cross that hurdle now we don't have to deal with you know even the [TS]

  super cheap crappy PCs have that so it's possible you can be done this just takes [TS]

  just a little tiny bit of effort we can we can make USB connectors that are [TS]

  impossible to put in their own way without breaking the bank like they're [TS]

  they're they're being penny-wise pound-foolish oh how was the review or [TS]

  update so excited today through Twitter someone direct me to death forms which [TS]

  gave me a solution to getting indications working you had to get that [TS]

  working I didn't have to I was directed there by some helpful person on Twitter [TS]

  like I wouldn't you wouldn't think like a cat got deeply saddened by this [TS]

  feature doesn't work let me search the dev forum see if there's a way I can [TS]

  make it work and sure enough there was a bad update or something we just [TS]

  involving assembling to a framework or somethin somethin species they couldn't [TS]

  find the thing that was executing he just like assembling the network [TS]

  suddenly so you know I was happy to see that this is some sort of packaging and [TS]

  install our problem and not like a technical problem like the code was [TS]

  there could actually does work it's just said this system couldn't find it [TS]

  because it was in the right place so does it work it does and used it and I [TS]

  wrote that little section which is like three paragraphs but yeah so it's it's [TS]

  being edited it's done being what they have but across the having to the people [TS]

  i three paragraphs and attention and I still running test battery tests like I [TS]

  would like to get tests on the gym and put those in their view and not to like [TS]

  okay want a piece of Mike although I don't think things have been varying [TS]

  that much between these bills so if we can get the AGM version won't be the end [TS]

  of the world to run tests against it [TS]

  numbers that we get on whatever the second to last build are probably gonna [TS]

  be pretty accurate but I would love him like a ship date and the gym like and [TS]

  not have to be like iOS everywhere these days from now but sounds like your kinda [TS]

  ready for that though i mean is as much as you're going to be I gotta send these [TS]

  things bookstore I don't know the turnaround yeah I have to assume not [TS]

  getting rejected first so that the one turnaround time are you send to them [TS]

  they rejected some crazy reason that you're lucky of a second i'm ok this is [TS]

  the first time I'm sending any books the iBookstore so I assume they will be [TS]

  rejected the first time should I look 2-3 innings a run-stuffing to mention [TS]

  the store and shift the lack of storage yeah c'mon man had started to seriously [TS]

  how much does how much does an additional 16 gigs of class costs these [TS]

  days not $100 on the margins I know what it's like even Apple ships eventually [TS]

  eventually stopped shipping [TS]

  you know standard examination 24 like that happens it has to happen eventually [TS]

  was give me 10 years from now is like welcomes the 16 32 and 64 no I think we [TS]

  have to put the Scranton the show I'll do better next week because I know I was [TS]

  never asked about this [TS]