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Connected

618: The Cell Cycle

 

00:00:07   From Relay, this is Connected episode six hundred and eighteen.

00:00:10   Today's show is brought to you by Century Eleven Labs and Bolt.new.

00:00:14   I'm your keynote chairman, Federico Vittici, and it's my pleasure to be joined by

00:00:18   the annual chairman himself, Mr.

00:00:20   Stephen Hackett.

00:00:21   Hello, Steven.

00:00:22   Hello, Federico.

00:00:24   How are you?

00:00:24   I'm good.

00:00:25   How are you?

00:00:26   I'm good.

00:00:27   I am I'm good.

00:00:28   We are joined by m regular person, Mike.

00:00:33   You know, I'm fed up.

00:00:35   You can win in two weeks?

00:00:36   That's what I mean.

00:00:37   I've had enough.

00:00:38   Alright.

00:00:38   I need we need to stop the games.

00:00:40   I'm just gonna have to win now because I've had enough of this slander

00:00:43   from you two for I don't even know how many months it's been now.

00:00:47   Yeah.

00:00:47   I just want to be introduced like I'm special.

00:00:49   It's not slender.

00:00:51   It's just like this regular guy.

00:00:53   Look at this guy, look at this peon.

00:00:55   You know, like this is a good one.

00:00:56   Look how short he is compared to us.

00:00:58   Look how tiny he is, you can't even see us.

00:01:00   Like have had enough of it.

00:01:02   We never said tiny.

00:01:03   I don't know.

00:01:04   It's implied.

00:01:05   The tiny is implied, all right?

00:01:07   It's about what you don't say when you talk about me.

00:01:10   And so I've I've had enough.

00:01:11   So watch out, Federico, is what I'm saying.

00:01:14   Sure.

00:01:14   Don't forget, by the way, next week we have to come to the show

00:01:19   with our risky picks and debate them.

00:01:21   So be prepared for that.

00:01:24   I'm telling you both now.

00:01:25   Be prepared for someone saying no, that's not good enough.

00:01:28   And then you have to make it harder.

00:01:30   Oh, right, because we're doing we have we do it live now.

00:01:32   We're doing it live now.

00:01:34   Oh my god, I forgot we have the whole new thing.

00:01:36   The whole new thing.

00:01:37   So the risky picks we do not talk about in advance.

00:01:40   So come to the show with an eye with a pick which you can

00:01:43   make more complicated and or have multiple options.

00:01:47   Yeah.

00:01:47   This is this popped into my head a couple of days ago, and I

00:01:50   thought this is probably a good time to remind you both.

00:01:55   Okay.

00:01:56   Follow up.

00:01:56   Alright, we've got some follow-up.

00:01:57   Follow-up.

00:01:58   We're gonna do some follow-up.

00:01:59   Let's do some follow-up.

00:02:01   Rod wrote in and said, Hear me out.

00:01:59   Face ID for the new homepad thing, home hub.

00:02:06   Whoever's looking at it with the largest face, it shows their stuff.

00:02:09   Now, largest face is funny.

00:02:11   I I don't think Rod meant like whoever just has the biggest head.

00:02:14   But like maybe whoever's closest.

00:02:17   But I like largest face.

00:02:18   Um but this is interesting.

00:02:20   Julie Clover uh Mac rumors, I'm gonna read from Julie's uh the people are

00:02:25   just digging into this Tahoe thing.

00:02:27   Like they won't stop.

00:02:28   So this is from Julie.

00:02:29   The accessory will show personal content for different users in the home with options

00:02:34   to select a profile via control center or the settings app on the device.

00:02:38   The home hub is expected to have an operating system similar to TV OS,

00:02:42   so the control center and profile selection options might look like those on the

00:02:45   Apple TV.

00:02:46   Here are some of the code strings.

00:02:48   Sorry, I'm not this is this is the what the device will say to

00:02:51   you.

00:02:51   Sorry, I'm not sure who you are.

00:02:53   To access your personal content, you'll need to select yourself in control center.

00:02:57   And before I can help you with that, you'll need to enable personal content.

00:03:01   And then these are the ones that are interesting to me.

00:03:03   Right?

00:03:03   So, like, okay, I can see how that's like TV OS.

00:03:06   You just select your face.

00:03:07   What about this?

00:03:08   The device would say, I'm not sure who's speaking.

00:03:11   Please come in front of this device and ask again.

00:03:14   Now, why would it need you to do that?

00:03:17   It's gonna look at you.

00:03:18   It's gonna look at you.

00:03:19   And then also, sorry, since this device hasn't seen you in a while, you'll

00:03:24   need to ask again in front of the camera.

00:03:27   I don't think people are going to like this.

00:03:30   This is this seems I mean, we we've talked about this a lot.

00:03:34   Like this device needs to be multi-person.

00:03:36   How do you do it?

00:03:38   I think people are gonna find this frustrating.

00:03:42   And I mean, it depends on how long we're talking here, right?

00:03:45   Yeah.

00:03:45   I just uh you know I would like a product like this.

00:03:48   I was thinking about this after last time we spoke about it.

00:03:50   As like one of those things where I had an idea right after we

00:03:52   finished recording, I was like, oh well that's not very helpful.

00:03:56   This product would be a great product to like extend iCloud family.

00:04:01   Like, can this sort of product just sign in as a family like as

00:04:06   the iCloud family and pull the family calendar and the photos and everything if

00:04:11   you want it to be that way, as opposed to it acts differently depending

00:04:15   on who it's you know, who is quote signed into it?

00:04:18   That's just yeah, but I think there you look at it as in two

00:04:21   different ways, right?

00:04:22   If you're look talking about TV OS here, I don't have to be switching

00:04:25   around profiles on TV OS unless I don't want to.

00:04:28   That's true.

00:04:29   We never do.

00:04:30   We just are in mine.

00:04:31   And so I can just anyone on my Apple TV can just buy something.

00:04:35   Yeah, but that's different.

00:04:36   The if the personal context with this is like personal context with the home

00:04:40   pod where it can send a lot of things.

00:04:41   Yeah, but it's like a very specific thing, right?

00:04:43   Where you're like, yeah, but if you're saying out into the ether, send the

00:04:48   message to blah blah blah blah.

00:04:49   Like and it says, oh, you know what?

00:04:50   Actually, can I just check it's you?

00:04:52   Is that really that bad?

00:04:54   Like if you're saying turn on the lights and it's like, hang on a

00:04:57   minute, it was speaking.

00:04:58   That's a different thing.

00:05:00   But if you're like doing something specific where it's digging into your contacts and

00:05:05   sending messages, I don't think it's that terrible that it might want to ask.

00:05:09   Like I think that there is a like a spectrum of of responses where

00:05:14   it might require you to do this kind of thing.

00:05:16   I wonder if this is gonna be a similar system, now that I think

00:05:20   about it, to the people detection that they have for home home kit cameras.

00:05:25   Could be home home kit cameras can keep a log of known people.

00:05:31   And it comes from your photos database, right?

00:05:34   Yep.

00:05:35   Yeah.

00:05:35   And uh hmm.

00:05:38   The more I think about it, the more it makes sense, I think.

00:05:40   That they're gonna rely on some kind of maybe it's not necessarily gonna be

00:05:43   face ID, but like person detection, maybe based on uh a similar system like

00:05:49   the photo library or family sharing.

00:05:51   I think it actually makes a lot more sense uh that maybe depending on

00:05:55   the type of the request, like if, say my girlfriend walks into the kitchen

00:06:00   and says, um, I don't know, close the uh close the garage door, that

00:06:06   goes through.

00:06:07   But then if she says, send a message to Mike, you know, maybe that's

00:06:11   gated by some other by some permission system.

00:06:14   Yeah.

00:06:15   Definitely.

00:06:15   But there could be like a a you know, my hope would be that

00:06:19   the device has a bunch of ways to try and work out who it

00:06:23   is.

00:06:23   Like, what about ultra wideband?

00:06:26   You know how if my phone is in my pocket and it's close to

00:06:29   this thing, you know it's me.

00:06:30   You know what?

00:06:30   Like, I think that there's a there's a whole spectrum of options that Apple

00:06:35   has to try and connect users and devices together, right?

00:06:38   From like proximity and stuff like that.

00:06:40   You look at even just the work they've done with air tags, you know,

00:06:43   that I will get a ping to say like this air tag is traveling

00:06:46   with people.

00:06:47   They they've really kind of worked out this location stuff.

00:06:50   They could pull all of that together into it.

00:06:52   It's in there are options available to them.

00:06:54   I hope they make the right decisions.

00:06:56   This this uh home pad has been following you around.

00:07:01   Whose home pad is this?

00:07:03   Get it out of your pocket.

00:07:04   Also, there was a reference to a wall-mounted version of the home hub confirming

00:07:09   that there'll be two models.

00:07:10   The other version is it's will include a speaker base.

00:07:13   Speaker base is good.

00:07:15   I guess the wall-mounted one will just have like front facing speakers, maybe.

00:07:14   Maybe that's why it's two SKUs.

00:07:20   You know, I talked about like that it should just be one and have

00:07:24   options.

00:07:25   Maybe that's why it's two.

00:07:26   Like the rack mounted Mac Pro.

00:07:28   Yes.

00:07:29   That's what it made me think of.

00:07:31   It's like it's all the same stuff, but you just gotta configure it differently.

00:07:34   Turn 90 degrees.

00:07:36   Yeah.

00:07:37   I mean, maybe, right?

00:07:38   Like it has little speakeys on the front.

00:07:40   Mm-hmm.

00:07:41   I don't know why I said that.

00:07:42   I'm very embarrassed.

00:07:42   Speaking of speakeasies?

00:07:43   Yeah.

00:07:44   I'm very embarrassed.

00:07:44   I don't like that at all.

00:07:47   I don't like that at all.

00:07:47   I apologize.

00:07:48   I'm sorry.

00:07:49   I'm not very well.

00:07:50   Okay, more on Mike's war with Australia.

00:07:55   Not really.

00:07:56   I mean, it's not really about that, but it could be.

00:07:59   So Anonymous wrote in.

00:08:02   So this was about there was a report that the foldable phone may not

00:08:07   be coming everywhere at once, including Australia.

00:08:10   Is that what it was?

00:08:11   How it started?

00:08:12   No, no, no.

00:08:13   Well, yeah, I mean, yes, it was just saying it was just gonna be

00:08:15   in America only.

00:08:16   That was how it started.

00:08:17   And it was it was a an Australian outlet was reporting on this based

00:08:21   on a conversation of a telecoms executive.

00:08:23   And then we had further follow-up, which was like telecoms executives don't know anything.

00:08:27   And then we were talking about the ads that they have to make, and

00:08:31   I was thinking about those, how funny they are and how hard they must

00:08:33   be.

00:08:34   And so an anonymous person wrote in and said, I work in telecoms marketing.

00:08:38   I know the trick to new iPhone TV spots.

00:08:41   The actors just say the new iPhone, and the device is only ever shown

00:08:45   in tight insets.

00:08:46   The main narrative in any celebrity footage is filmed way in advance.

00:08:50   Right after the announcement, they shoot close-up product insets and drop them in.

00:08:54   This person gave a bit more information, like specific information with a particular actor

00:08:54   that I decided to cut out in yes got them in trouble.

00:09:01   But just saying, like, you know, they they said, you know, there was they

00:09:04   do this sort of time where it will be somebody else's hand holding the

00:09:08   phone or whatever.

00:09:09   So that's how they make it work.

00:09:11   Which, you know, it seems like the way you would do it, right?

00:09:13   This is how you would do it.

00:09:14   But it was interesting to hear from someone who's like, oh yeah, we have

00:09:17   no idea.

00:09:17   You're just like they shoot it all in advance, they know they've got to

00:09:20   do these pickup shots, and they just wait until the Apple gives them a

00:09:23   phone so they can do it.

00:09:24   Yeah, for sure.

00:09:26   I I that's gotta be such a like complicated thing to do.

00:09:31   You gotta do it worldwide, always on.

00:09:34   You gotta keep it secret, keep it safe.

00:09:36   Like it's just so many things that go wrong, and then you end up

00:09:39   leaking it all on Tahoe, anyways.

00:09:40   Yeah, so what's the point?

00:09:43   Tim has beef with you.

00:09:46   Yeah.

00:09:47   Yeah.

00:09:48   Go on.

00:09:49   That's all.

00:09:50   Read it.

00:09:51   No, no, no.

00:09:51   Tim says, I don't know why you put this in here.

00:09:53   Like, this is just a sort of comment I would have just deleted, but

00:09:56   no, no, no.

00:09:57   I put it in there for a reason.

00:09:58   Tim says, I love maybe it's that Tim.

00:10:01   I love this podcast and the conversations you guys have.

00:10:03   Thanks.

00:10:03   Very informative.

00:10:04   Thank you.

00:10:05   But Mike, what is all the dropping letters in your words about?

00:10:09   Yeah.

00:10:09   Do you want to read the example, Steven?

00:10:12   Monitor becomes monitor.

00:10:15   No, no, no.

00:10:16   Monitor.

00:10:16   Monitor.

00:10:17   You drop the T.

00:10:18   Party becomes party.

00:10:20   Party.

00:10:21   Say the drink that comes out of the faucet.

00:10:25   Water.

00:10:26   Water.

00:10:26   Well, you see, here's the thing.

00:10:28   I say it with a D.

00:10:29   This is a good thing, right?

00:10:30   So monitor becomes monitor.

00:10:32   Party becomes party.

00:10:34   Excited becomes excited.

00:10:35   And important becomes important.

00:10:38   This is just where I grew up, man.

00:10:40   You know, like in where I grew up in East London, a lot of

00:10:43   consonants just get dropped, and I've worked very hard to try and stop this.

00:10:48   And so what Tim is missing, I think here is it is inconsistent with

00:10:54   me.

00:10:54   It depends on how quickly I'm speaking.

00:10:56   And consistent inconsistent.

00:11:01   I mean, seriously, it can get real bad.

00:11:04   And I've worked a lot of this stuff out because I don't like the

00:11:08   way it sounds, I'm being honest.

00:11:09   And so I try to I try very hard to use all my consonants

00:11:13   and mind my P's and Q's.

00:11:14   But sometimes I slip through, and Tim has noticed that.

00:11:18   All of this to say, here's some criticism.

00:11:20   So now I'm gonna take some time for a bit of promotion.

00:11:24   So now I'm gonna take some time for some promotion.

00:11:26   Designed in California is coming on Wednesday.

00:11:30   Wait, what's the logical connection between this two?

00:11:32   He just wants to pimp his show.

00:11:34   I no, I like I broke myself down, so then I give myself an

00:11:37   opportunity to I give a gift, right?

00:11:39   Okay gift to me.

00:11:41   Design in California.

00:11:47   Why don't we foremaster Bruce?

00:11:50   Uh, new episodes start dropping on Wednesday.

00:11:54   Uh the first new season of the show, new content, is a seven-part series

00:11:59   um about Apple's Mac OS crisis that led to them buying next.

00:12:03   Uh these feature special guest John Syracusa.

00:12:06   Uh you can go and subscribe now at relay.fm slash designed.

00:12:10   Uh there'll be two episodes dropping on Wednesday and then new episodes every week.

00:12:15   But people who are members, mostly those who supported the Kickstarter campaign, they get

00:12:20   all seven episodes of those of that series at once.

00:12:23   It's uh nearly five hours, I think, is the the series uh run in

00:12:27   time.

00:12:28   So go to relay.fm slash designed.

00:12:31   Um I will say, just maybe isn't that like uh humble.

00:12:29   Uh it's really good.

00:12:37   I I it is good.

00:12:38   I feel very, very, very happy with the quality of this show.

00:12:42   Um I would love it if people would check it out.

00:12:45   I I we've worked very, very hard, and I think it shows, and uh

00:12:49   I'm really pleased of how it's all coming together.

00:12:51   So you can go subscribe, check it out, listen to the first series, uh,

00:12:56   and hopefully stay for a long time.

00:12:59   Breaking news.

00:13:03   Apple announces September 9th surprise and shine event.

00:13:07   Surprise and shine.

00:13:09   Not their best name.

00:13:10   Nah, they've done better.

00:13:11   They've done better.

00:13:12   Surprise and shine.

00:13:13   Surprise and shine.

00:13:14   Why is Apple trying to suggest that I look directly into the sun?

00:13:18   I know.

00:13:19   Yeah.

00:13:19   It's it's like what is this?

00:13:21   Is this an eclipse?

00:13:21   Like, what is happening in this image?

00:13:23   It it could be an app eclipse.

00:13:26   Oh!

00:13:27   You look up at the sky, you look up at the sky, and you

00:13:30   see a light.

00:13:31   Uh, and uh John Turnus comes down from the sky.

00:13:34   Wow.

00:13:34   And uh and uh bestows an iPhone Ultra upon him.

00:13:40   This is the last episode of the Tim Cook era.

00:13:43   Wow.

00:13:44   Wow.

00:13:45   And the banana for real.

00:13:47   I had it even by team.

00:13:48   Yeah, so yeah.

00:13:50   Uh yep.

00:13:51   IPhones.

00:13:53   We're gonna talk about Macs in a minute, maybe what else we'll see at

00:13:55   this event.

00:13:56   Uh we will be like we've said, we'll be doing the Rickies next week,

00:14:00   making our picks and then grading them the week after.

00:14:02   So very exciting time.

00:14:05   I'm more excited about this iPhone event than I've been in a minute, for

00:14:08   sure.

00:14:08   Well, yeah, because there's there's like so many questions, right?

00:14:11   Yes.

00:14:12   But do they honestly think that that the default is a surprise at this

00:14:14   point?

00:14:16   No, not the hardware, but I think the most interesting questions I have at

00:14:20   least are software.

00:14:22   Like, what is it new when you open it?

00:14:25   Uh yeah.

00:14:26   So we'll see.

00:14:27   You know, and again, like, do do I don't know.

00:14:30   Do are people who are gonna buy this in six months, do they know

00:14:33   it's coming right now?

00:14:33   Like maybe, maybe not.

00:14:34   I don't know.

00:14:35   It's hard to tell because we're so wired in.

00:14:38   Do you think John Turnos will say good morning?

00:14:40   I think so.

00:14:41   My theory is that John Turnos will start saying hello.

00:14:45   Hello.

00:14:46   Hello, the classic Mac hello.

00:14:49   Hello.

00:14:50   Does he say it in a cursive way?

00:14:53   So you joke about it, but you know that there's a whole thing in

00:14:55   Italy.

00:14:56   Uh okay, okay, hold on.

00:14:59   I'm gonna fill you in on a bit of uh Italian um uh sort

00:15:02   of social media culture.

00:15:04   Uh a really uh a quite popular uh Italian influencer went like viral a

00:15:09   few years ago for speaking in cursive.

00:15:12   It was it was a whole thing.

00:15:14   It was a whole stupid thing that that became a meme.

00:15:17   And so like you can you can speak Italian cursive if you want, and

00:15:22   it's so silly.

00:15:23   Italian listeners will know what I'm talking about.

00:15:25   What does that mean?

00:15:27   I don't wanna do it because it's gonna sound ridiculous.

00:15:31   So don't do it.

00:15:33   It's so stupid though.

00:15:36   But don't tell me you can do it, and then basically like you're basically

00:15:40   um so instead of saying buongiorno, right, which will be good morning, you make

00:15:46   it all slow and cursive, like bonjour now.

00:15:50   Like you're slowing it down.

00:15:53   You're slowing it down.

00:15:54   So what we're looking for is hello.

00:15:58   Yeah, kinda, that would be cursive.

00:16:00   That would be weird though if he did that, right?

00:15:59   Vibes wise, that would be a very strange way to start the event.

00:16:07   Yeah.

00:16:07   Hello.

00:16:08   Italian listeners, I'm so sorry that I had to do this.

00:16:11   Yeah.

00:16:11   I'm sorry.

00:16:12   Uh someone asked me last night, a friend of mine who follows Apple stuff.

00:16:17   I think he listens to the show.

00:16:19   So if you do, hello Sean.

00:16:21   Um if he if Turnus would remain like jeans and black t-shirt, like he

00:16:29   has been.

00:16:30   And I think he will.

00:16:31   I don't think they're gonna change him.

00:16:33   Yeah, I don't think you would change him.

00:16:34   Because they would have had the opportunity to do that already, right?

00:16:37   There was that one picture in the announcement where they were like walking around

00:16:40   Apple Park laughing, and they're dressed in a similar fashion.

00:16:45   Yeah.

00:16:46   Well, they also had that thing recently, right?

00:16:48   Where they were both at the um Ted Lasso premiere and they were dressed

00:16:52   exactly the same again.

00:16:53   Did you see those photos?

00:16:55   So maybe they maybe they are gonna change it.

00:16:56   Maybe they are gonna change him.

00:16:57   I don't know.

00:16:58   Well, no, maybe no, it's only when he's with Tim they have to dress

00:17:02   them the same.

00:17:02   Maybe otherwise he can dress however he wants to.

00:17:05   Do you think that adjacent to Tim Cook's office?

00:17:10   But definitely adjacent to Craig Federig's.

00:17:12   There's like a closet full of the shirts they wear.

00:17:15   Like an inside them.

00:17:17   Yeah.

00:17:17   Someone has them.

00:17:18   It's like someone's job to be a shirt.

00:17:20   It's like in Mad Men, right?

00:17:21   Where like Don Draper's assistant has a bunch of shirts for him in a

00:17:24   drawer.

00:17:25   That's right.

00:17:25   Yeah.

00:17:26   Because you never know what's gonna happen, and he can't be walking around with

00:17:29   like guacamole on his t shirt, can he?

00:17:32   Right now.

00:17:33   Right.

00:17:33   So if like Craig Fodrigu is decides to eat a burrito at Cafe Max

00:17:38   for lunch and spills some guacamole on his shirt, there's somebody who's like, Craig,

00:17:42   don't worry about it.

00:17:42   I got it.

00:17:43   I got it.

00:17:44   I got you.

00:17:44   I d I wonder if I mean I assume Craig has like executive assistance.

00:17:44   But like, I don't know.

00:17:50   Oh, for sure.

00:17:45   Obviously, the CEO does.

00:17:52   But like how it's like how many, right?

00:17:55   Like I bet Craig.

00:18:00   I bet Craig's got two.

00:18:02   Two?

00:18:02   Yeah.

00:18:03   If somebody knows right in right in front of it.

00:18:07   Does he have a set of shirts in a drawer?

00:18:10   Does he ever spill food on himself?

00:18:11   Does he ever spill food in himself?

00:18:13   And if he does, are you ready to help?

00:18:14   Maybe maybe that's why he unbuttons his shirt so far so the guacamole goes

00:18:18   in the shirt.

00:18:19   In inside.

00:18:20   Is that better?

00:18:21   Well, it's not staining.

00:18:23   Well, no, but it might stain from the inside.

00:18:26   That's true.

00:18:26   That's true.

00:18:27   So then it's then it's then it's on you and on the shirt.

00:18:30   So if you put a new shirt on, you may also stain the next

00:18:32   shirt.

00:18:34   Because you have now you have guacamole on you, no, you're both.

00:18:37   I guarantee you Tim Cook has access to a shower at work.

00:18:40   I mean, yeah, there's the fitness.

00:18:42   Well, I I mean like I bet he's got a personal bathroom and shower.

00:18:46   Oh, like the executive bathroom?

00:18:48   Yeah.

00:18:48   I mean, you've got to, right?

00:18:50   Isn't that the whole point?

00:18:51   Uh-huh.

00:18:52   That's what I call the to be the CEO.

00:18:54   That's what I call the bathroom upstairs in our house, which is really the

00:18:57   kids' bathroom, but when no one else is home, it's the executive bathroom.

00:19:01   It's like that bathroom serves the two exact opposite ends, right?

00:19:04   It's the kids' bathroom, which is the worst bathroom, and then also the executive

00:19:07   bathroom.

00:19:08   Oh, it's a disaster in there, man.

00:19:09   It's horrifying.

00:19:12   They do.

00:19:12   They're just gonna do what they do, you know.

00:19:14   Mm-hmm.

00:19:16   Can you imagine what it is like to be John Turner's right now?

00:19:20   I would not be sleeping much.

00:19:22   Yeah.

00:19:23   Oh, I think he's sleeping alright.

00:19:25   Why?

00:19:26   Well, knowing that you're gonna get the most important and potentially lucrative job in

00:19:31   the tech world for at least a decade to come.

00:19:34   That's why you're not sleeping for you.

00:19:36   But that's exactly why I think we we react to these things differently.

00:19:40   Like that's the reason I wouldn't sleep.

00:19:43   Nah, I think you're sleeping alright if you're that person.

00:19:46   I mean, obviously you have responsibility.

00:19:49   But like crash.

00:19:50   Yeah, but like you're gonna be the Apple CEO.

00:19:54   You know?

00:19:55   I had a call today, someone and they were and they were asking me

00:19:59   to explain what this is gonna mean, right?

00:20:04   And it's like, well, the story that is going to be told is that

00:20:11   jobs is back, right?

00:20:12   Like that is the store, like a very simple level.

00:20:15   My the ex my expectation is the story is we're back to product, right?

00:20:22   Like that is what I think is going to happen in this event.

00:20:27   And stuff like these home products, a part of that of like, hey, we're

00:20:35   just doing some weird stuff.

00:20:36   What do you think of our weird stuff?

00:20:38   Yeah.

00:20:39   As well as like we got look out, look how we have innovated with

00:20:43   this phone.

00:20:44   And thank thanks to me.

00:20:46   Like, I this is where they're going, I figure.

00:20:48   It's gonna be interesting to see how it plays out.

00:20:51   For sure.

00:20:54   This episode of Connected is brought to you by Century.

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00:22:21   Speaking of product innovation.

00:22:23   Yes.

00:22:25   The polishing cloth is back.

00:22:27   It never went away.

00:22:29   Polishing cloth too.

00:22:30   Yes.

00:22:31   So it is $9 now as opposed to 19.

00:22:38   It's unclear how it relates to the first one.

00:22:43   I saw a post someone said that it was softer.

00:22:46   We don't know if it's the same size, but don't worry.

00:22:49   I bought one and it comes tomorrow.

00:22:51   So good.

00:22:53   Emergency pod tomorrow.

00:22:55   Right.

00:22:56   Do you remember when Federica was quoted in the New York Times?

00:22:59   I think about it all the time.

00:23:00   I was the Fitici, Mr.

00:22:59   Fiticci.

00:23:04   I don't know what it said because I can't read this article because I

00:23:07   don't subscribe to the New York Times.

00:23:09   I actually linked to it in my post.

00:23:10   Let me just tell you what Federico said.

00:23:12   Okay.

00:23:13   Uh Federico Vittici, editor in chief of Mac Stories, a website dedicated to Apple

00:23:18   News and apps, said he initially thought the polishing cloth, capital letters was a

00:23:23   joke.

00:23:24   I've been cleaning my iPhone screen and my iPad screen with a cloth that

00:23:28   comes with my eyeglasses or my t-shirt or a paper towel.

00:23:31   Like normal people.

00:23:32   That's in the New York Times.

00:23:33   Like normal people, he said.

00:23:35   I I like that you you even went with like, oh, I'm using my

00:23:40   like a cloth.

00:23:41   No, you're just using the t-shirt, and you just but you didn't want to

00:23:43   leave it.

00:23:44   Or a paper towel, which is unhinged.

00:23:46   It goes on.

00:23:47   But Mr.

00:23:48   Vitici, who is based in Italy, said he ended up buying the potion cloth.

00:23:54   Said he ended up buying the polishing cloth because, quote, I kind of realized

00:23:58   the mean potential here.

00:24:00   Yeah.

00:24:00   His tweets about the product have since gotten hundreds or thousands of likes and

00:24:05   retweets with subscribers to his site asking for exclusive cloth photos.

00:24:11   Did that last part actually happen?

00:24:13   That sounds made up.

00:24:14   Yeah, I don't I don't know if that bit happened.

00:24:16   No, that happened.

00:24:16   That happened.

00:24:17   People were asking for pictures.

00:24:18   That that was a whole John was asking for pictures for the blog post.

00:24:22   Yeah.

00:24:23   No, that was that was a whole thing.

00:24:25   Incredible.

00:24:26   It was.

00:24:26   It was wild.

00:24:27   I had a full phone call with the reporter from the Times about the

00:24:32   cloth for like 25 minutes.

00:24:36   Truly unhinged that situation.

00:24:38   That's awesome.

00:24:39   I feel like the New York Times should write about other stuff.

00:24:43   You know?

00:24:44   Like I I would expect this article somewhere else, maybe.

00:24:47   The Verge would write this.

00:24:49   You know?

00:24:50   Yeah.

00:24:44   I don't know.

00:24:51   This just doesn't feel like a New York Times article to me, but I'm

00:24:54   happy that you got to be a part of it, Federico, you know.

00:24:56   Yeah, thank you.

00:24:57   Not take it away from you, you know.

00:24:58   Oh, you know what?

00:24:59   I just realized.

00:25:01   Oh man, I was um hang on.

00:25:06   This will be worth it, I promise.

00:25:08   Give me like for three minutes or two minutes.

00:25:10   No, just a second.

00:25:12   Okay.

00:25:12   I I think I have to open it in um in Apple News.

00:25:17   Uh the Atlantic.

00:25:20   I'm trying to find.

00:25:22   So I was interviewed by a writer at The Atlantic like two weeks ago,

00:25:27   and the article's up, but I don't know if they quoted me because I

00:25:31   can't I can't I don't have a subscription.

00:25:33   What is wrong with what is going on here?

00:25:35   Here it is.

00:25:36   Let me see.

00:25:36   One week ago.

00:25:37   What was the interview about?

00:25:38   It was about Was it about the polishing cloth?

00:25:41   No, it was about the sort of extending of the cell cycle of live

00:25:45   technology and how some people are looking for like at the used market.

00:25:50   I'm trying to see if she quoted me though.

00:25:52   Did you say the cell cycle?

00:25:54   The s like the selling cycle.

00:25:56   Like oh, I thought you meant like like like organisms.

00:26:02   Yeah, yeah.

00:26:03   The nucleus is extended.

00:26:04   They're born and then they die, and then there's more cells and then they

00:26:08   age.

00:26:09   Not quoted.

00:26:11   Oh, that sucks.

00:26:12   Oh man, that's that's hurtful.

00:26:14   Then we shouldn't link to it.

00:26:16   I called them back on a Saturday.

00:26:18   Come on.

00:26:19   No Stephen, no link.

00:26:21   That's what I say.

00:26:22   That's what I say.

00:26:23   None of that five.

00:26:24   None of them anything.

00:26:26   They don't deserve anything.

00:26:29   That's hilarious.

00:26:33   Um, this is an opportunity to shout out our friend Quinn Nelson of Snazzy

00:26:38   Labs.

00:26:39   Yes.

00:26:40   Product company is Copeland based on the I know a lot about Copeland now.

00:26:46   Yeah, I bet you do.

00:26:47   I know a lot about it now.

00:26:49   And they did a cloth pro Max, which is is bigger than the Apple

00:26:53   one, and it's actually awesome.

00:26:55   He sent me one, and it's it's fantastic.

00:26:57   Incredible product.

00:26:58   It's very good.

00:26:59   I wanted to shout out his hats.

00:27:01   I just bought two of his hats.

00:27:03   Oh man.

00:27:04   He um no cap is really it's my new hat.

00:27:07   I love this hat.

00:27:09   Yeah.

00:27:09   It's the spotlight controls.

00:27:11   I said spotlight again.

00:27:13   Man, why can't I stop doing it?

00:27:15   Traffic lights.

00:27:17   Yeah, traffic light controls on it's the window controls for the Mac, which is

00:27:20   the dots.

00:27:21   I love it.

00:27:21   It's a great hat.

00:27:22   It's also a shallow hat.

00:27:24   Like I think these have got a particular name, but I don't know what

00:27:27   it is.

00:27:27   So it's maybe not for everyone, but I like it.

00:27:29   And then there's also a uh Claros like moof hat, which I also got

00:27:33   one of those rubber hats.

00:27:33   So good.

00:27:34   Also an incredible website.

00:27:37   Yeah, it's good.

00:27:38   It's really good.

00:27:38   Yeah.

00:27:39   It's a really good website.

00:27:41   I think I have one of everything he's made.

00:27:43   He sends me stuff, which is nice of him.

00:27:45   Well, I bought all this stuff, so Quim, what are we doing?

00:27:47   Wow.

00:27:49   Wow.

00:27:50   It's very good.

00:27:51   Uh you should go, you should go check that out.

00:27:53   The website is incredible.

00:27:56   Next time I've redesigned five felt pixels, it's gonna look like this.

00:27:59   Yeah, I figured you'd say that.

00:28:00   I mean, you're not far away.

00:28:02   Yeah, I went for like the 90s vibe this time around.

00:28:05   Yeah.

00:28:05   Yeah.

00:28:06   Well is it well, isn't it inspired by the Severance computer, or is that

00:28:10   was that a different redesign?

00:28:11   That's how it started.

00:28:12   Yeah.

00:28:13   If you go to the 404 page on 5 fill pixels, it's like a

00:28:14   homage to Severance.

00:28:14   And then I was like, oh, this looks terrible with the orange.

00:28:21   And then I redesigned the whole site.

00:28:23   It's very intense here 404 page.

00:28:25   It's pretty good, right?

00:28:26   Yeah.

00:28:27   There's some terrible things happening to make that page load the way that it

00:28:29   does.

00:28:30   I guess if you haven't seen Severance, then like don't go to this.

00:28:33   Mm-hmm.

00:28:34   Because it's a bit of a spot.

00:28:35   I think people who land on this page who haven't seen Severance are just

00:28:38   like, what is this guy smoking?

00:28:40   They think.

00:28:41   But Steven, how many errors on your website?

00:28:45   A very few because it's a it's a statically generated site, so I have

00:28:48   redirects that are static for anything that's broken.

00:28:51   You just had to say this right now.

00:28:52   I don't really know what that means, what you just said.

00:28:54   No.

00:28:55   Being honest.

00:28:56   Why would it be in a static site mean you have less 404?

00:28:59   I was just I was just one of the street cred.

00:29:02   Ah.

00:29:03   Okay.

00:29:03   Well, good for you, you know.

00:29:05   Uh-huh.

00:29:07   The polishing cloth is not the only new thing from Apple this week.

00:29:11   Right.

00:29:12   The magic keyboard.

00:29:14   Yes.

00:29:16   The order is so wrong.

00:29:18   No, it's fantastic.

00:29:19   Really wrong.

00:29:20   No, hey, hey.

00:29:21   You forgot another one.

00:29:22   No, you forgot another one, Steven.

00:29:24   Oh, yeah.

00:29:24   This is new new plug, right?

00:29:26   Oh, there's the new power adapter.

00:29:29   This is really nice.

00:29:30   It's not available in the EU and Vietnam.

00:29:33   Yeah, this looks really nice.

00:29:35   This is the 40 watt dynamic power adapter that can actually go up to

00:29:39   60 watts.

00:29:40   I've got a couple of these because they've been in the US first, obviously.

00:29:44   And um they're really great.

00:29:46   I mean, because it it will put out that power, and the thing is

00:29:50   tiny.

00:29:50   Like I this this adapter is fantastic.

00:29:54   Why not just buy a bit a more powerful one?

00:29:57   I don't understand what why we need this, like oh, it will go up

00:30:01   to the just get a 60 watt adapter, you know.

00:29:59   But it's not dynamic.

00:30:05   Yeah, but but why?

00:30:06   Why do I need dynamic?

00:30:07   You know what dynamic?

00:30:08   You know what dynamic power adapter says to me?

00:30:11   Fire.

00:30:12   Oh god, here we go again.

00:30:13   Oh that's what it says to me.

00:30:15   All right.

00:30:16   I don't want anything dynamic to ramp in on it.

00:30:18   Did you have any fire hazard like trauma when you were little?

00:30:22   No, you think so, right?

00:30:23   I I am worried about fire a lot.

00:30:25   I think about fire a lot.

00:30:26   Yeah.

00:30:27   You know, if you keep thinking about it, it's gonna happen to you eventually.

00:30:31   And then I'll be ready.

00:30:33   Well, I have fire extinguishers at home.

00:30:37   You do?

00:30:37   It's good.

00:30:39   Okay.

00:30:40   I have a fire extinguisher.

00:30:42   I don't.

00:30:42   What dude, you should.

00:30:45   Should I?

00:30:45   Yes.

00:30:46   I don't want to get into this again, but there was a do you

00:30:49   have a smoke alarm, Federico?

00:30:51   I don't.

00:30:51   Oh no, we've had this conversation before.

00:30:55   I don't want to get into this again.

00:30:56   So he's not gonna get a fire extinguisher, is he?

00:30:58   He doesn't have a smoke alarm.

00:30:59   How would you know something's on fire to use it, you know?

00:31:01   Yeah, yeah, yeah.

00:31:02   This actually happened to me in the middle of the night at like 3

00:31:04   a.m.

00:31:05   my power supply unit for my gaming P for my EGPU at the time.

00:31:08   Oh my god.

00:31:08   Caught on fire.

00:31:11   You know what I did?

00:31:11   I open I opened the window and threw it out.

00:31:14   Yeah.

00:31:17   Straight into the pool downstairs.

00:31:19   Just like that's what I did.

00:31:22   So I I want to have none of your smoke up in here.

00:31:25   I just I just opened the window and and I was like, okay, yeah,

00:31:28   I'm done.

00:31:29   I'm done with the GPUs.

00:31:33   All of my fire extinguishing products are from a company called I think it's

00:31:39   FireXO or FireJoe or something.

00:31:42   Because they make a fire extinguisher product that is for all fires.

00:31:44   Oh, he got a bougie one.

00:31:51   Look, the worst thing about fire extinguishers is.

00:31:53   You got the Johnny I fire extinguisher.

00:31:55   You have to think about what you're extinguishing.

00:31:58   It's a terrible way to live.

00:32:00   It's carved out of one single block of aluminum.

00:32:03   They also do this thing called a panfire sachet, which I have.

00:32:06   So like if you have panfire, you can just throw this thing in and

00:32:09   it will just extinguish the panfire.

00:32:11   Oh, that's a good call.

00:32:12   I need one of those.

00:32:13   Yes.

00:32:13   Yes.

00:32:14   See?

00:32:14   I'm buying one.

00:32:15   Okay.

00:32:16   The fancy fire equipment.

00:32:18   Fire.

00:32:19   Can can we talk about the new keyboards?

00:32:22   Yes, please.

00:32:23   It's obviously the most important thing.

00:32:25   There are, yes.

00:32:26   Uh speaking of new hardware, there's an update to the magic keyboard on the

00:32:29   new keyboards.

00:32:31   The um uh the tab caps lock shift return and delete keycaps.

00:32:37   Uh they have glyphs instead of text.

00:32:42   Boo.

00:32:42   Yeah.

00:32:43   You don't like them?

00:32:44   What do you mean boo?

00:32:45   I just I want it every turn.

00:32:48   Interesting.

00:32:50   That's the way it should be.

00:32:52   So I have words.

00:32:54   Words.

00:32:56   I can read.

00:32:56   I'm pretty sure like Mike, the the UK and the European layouts have been

00:33:00   like this for a while now, right?

00:33:02   With glyphs?

00:33:04   Am I mistaken?

00:33:05   I think they have.

00:33:06   Uh I think so, yeah.

00:33:07   Yeah, like my big old return key, which definitely has the space, yeah.

00:33:10   Just has the little little return icon on it.

00:33:12   Yeah, yeah.

00:33:13   And the laptops have have moved this way.

00:33:15   No, no, really, the biggest disappointment here is that the small one, the small

00:33:21   touch ID keyboard, which is the one I use without the number pad, is

00:33:24   still only in silver.

00:33:25   Like, make a black one.

00:33:27   Cowards.

00:33:28   Sell the color ones.

00:33:30   That's what you should do.

00:33:31   I know.

00:33:32   I know.

00:33:29   I don't think I've been looking on the Apple website.

00:33:35   I don't think that there is a UK version of that weird power adapter

00:33:39   that you two like Brexit.

00:33:41   There's no UK version, so it's only EU and Vietnam.

00:33:45   Yeah.

00:33:46   I mean, there's a US one.

00:33:47   There's a US one.

00:33:50   I think it might be because of our very significant um plug thing that

00:33:55   we have.

00:33:55   That no one understands.

00:33:57   Well, Johnny, I have made that.

00:33:59   Oh, it's so much safer.

00:34:01   I mean, but like it is, though?

00:34:03   So, like, you can't do that.

00:34:04   No, no, no, no.

00:34:05   We're not going to talk about fire again.

00:34:07   We just want to do that.

00:34:08   I've got loads of stuff to talk about.

00:34:09   We use 220 for everything.

00:34:10   You want to talk about fires?

00:34:11   I can talk about fires all day.

00:34:14   I got big news.

00:34:16   Big the biggest news of the week.

00:34:19   I don't know why it's in the middle of the show, but here it

00:34:22   is.

00:34:23   Why not?

00:34:23   Yeah.

00:34:24   Relay for St.

00:34:25   Jude 2026, baby.

00:34:27   It's it's here.

00:34:29   We launched it today.

00:34:30   Saint Jude.org slash relay.

00:34:33   You can donate.

00:34:35   You can create a fundraiser.

00:34:37   You can give through a donor advice fund.

00:34:39   If you have a job that has employee matching uh gift program, which a

00:34:43   lot of companies do, it's really easy to manage that all on the on

00:34:47   the same website.

00:34:48   Um, but why does this matter?

00:34:50   Why do we talk about St.

00:34:51   Jude every year?

00:34:52   Uh there's lots of great reasons that we're gonna enumerate them throughout the month

00:34:56   of September, which is Childhood Cancer Awareness Month.

00:34:59   Um, but we do it because St.

00:35:01   Jude treats some of the sickest kids in the world, and they do that

00:35:06   without regard to the family's ability to pay, without regard from where they're from,

00:35:11   what they look like, what they believe, what they think.

00:35:13   St.

00:35:14   Jude is in the business of curing children.

00:35:14   And there's a lot of stuff in the world that's bad.

00:35:21   Childhood cancer is the worst.

00:35:25   And we're trying to beat it through St.

00:35:26   Jude.

00:35:27   It's the worst, man.

00:35:28   I'm off the talking points for sure.

00:35:30   But you really are.

00:35:31   It's the worst.

00:35:32   You're veering like close in the world.

00:35:34   It's not September yet.

00:35:35   It's this is this is just between us.

00:35:37   So you're just speaking.

00:35:38   This is just Steven.

00:35:39   This is just me.

00:35:39   Yeah, this is not yeah.

00:35:40   Oh, I saw you join the uh host version of the copy reads.

00:35:44   Yeah, I uh Mike very quickly opened the Google document because Steven was just

00:35:50   a man.

00:35:50   He's just gone.

00:35:51   So I was like, maybe someone needs to open the channel.

00:35:53   Oh, Jill joined.

00:35:54   Oh no.

00:35:55   Yeah.

00:35:56   You're in trouble now, buddy.

00:35:57   Yeah.

00:35:57   So let me give you some some real numbers.

00:35:59   An estimated 400,000 children worldwide get cancer each year.

00:36:04   And when St.

00:36:04   Jude opened back in 1962, it was considered largely incurable.

00:36:10   Um but since then, St.

00:36:12   Jude has helped push the overall survival rate in the US from 20% to

00:36:16   more than 80%.

00:36:18   But they're not happy with that because 80% is not a hundred.

00:36:21   And worldwide, those numbers vary in huge ways.

00:36:25   Again, we're gonna talk some more that later this month about what St.

00:36:27   Jude is doing about that, um, getting treatment, getting medication shared around the world.

00:36:32   But uh this is all made possible through people who give and donate.

00:36:37   And I can tell you firsthand, because my family's a St.

00:36:40   Jude family, my 17 year old son was diagnosed with a with brain cancer

00:36:44   when he was just six months old.

00:36:47   Saint Jude is incredible.

00:36:49   And the fact that you don't have to worry about paying for the world-class

00:36:55   treatment you're getting is an unbelievable gift.

00:36:59   And so we would love to have you join us.

00:37:01   Uh Mike, you want to talk a little bit about kind of some stuff

00:37:04   we're doing this month.

00:36:59   Oh, there's so many things.

00:37:06   There's there's like the things they continue.

00:37:09   Um, this September, you can help St.

00:37:12   Jude give kids with cancer hope for more tomorrow.

00:37:16   And we're inviting you, as a member of the relay community, to help us

00:37:19   reach our farm raising goal, which is $700,000 this year for Childhood Cancer Awareness

00:37:25   Month.

00:37:25   There are multiple ways that you can support the campaign.

00:37:28   All of the information is at Saint Jude.org/slash relay.

00:37:31   That's obviously where you can go to make a donation.

00:37:34   If you just want to make a donation, we will appreciate that greatly.

00:37:37   Your donation can unlock some great rewards for you.

00:37:40   Uh donors making an individual gift of sixty dollars or more will be eligible

00:37:45   to redeem a digital bundle of campaign-themed warp papers and the beautiful macOS screensaver

00:37:51   developed by uh the famous about screen peakalc about screen maker James Thompson.

00:37:58   So thank you to James for that, and also to Jelly for the incredible

00:38:01   work that they've made for us uh this year.

00:38:03   Uh it's uh what would you what would you say the theme is, Stephen?

00:38:08   Western?

00:38:08   Yeah, it's the it's the old West.

00:38:10   We're cowboys.

00:38:12   Yeah.

00:38:13   If you haven't seen the artwork, my work is truly unbelievable.

00:38:17   Um go look at it.

00:38:18   Create some really interesting conversations where Steven was uh so I was we've got

00:38:22   the podcast on coming.

00:38:24   We'll talk about that later.

00:38:25   But Stephen was like, everybody, be aware cowboy does not mean farmer.

00:38:31   That's right.

00:38:32   There's some very specific uh uh wardrobe direction that we got from Steven this

00:38:37   year in the artwork.

00:38:39   That's right.

00:38:40   Uh so you please go and look at that on the page because it

00:38:43   really is incredible.

00:38:43   And if you make a gift of $100 or more, you can redeem the

00:38:44   2026 Western themed sticker pack where you get a sticker of all of the

00:38:51   hosts in our in our Western garb uh along with some additional St.

00:38:55   Jude and relay stickers.

00:38:57   But ultimately, the reason you're doing this is to give these kids more tomorrow's.

00:39:02   So go to St.

00:39:03   Jude.org slash relay.

00:39:04   You can donate.

00:39:05   You can also start a fundraiser of your own.

00:39:08   So this is a great way for you to be able to extend the

00:39:12   message of St.

00:39:12   Jude to your own friends, your family, your workplace.

00:39:16   Uh, and you can raise money there.

00:39:18   Um, it all goes into our overall total, and there are some really awesome

00:39:22   incentives for fundraising.

00:39:24   Lots of like fun physical rewards.

00:39:26   Um, the the challenge coins this year are unbelievably cool and this loads of

00:39:31   stuff.

00:39:31   Right here.

00:39:32   Um, no one can see that, including me, but I'm pleased that you have

00:39:35   them.

00:39:36   Well uh Saint Jude.org slash relay.

00:39:38   You can go and find out more about all of this.

00:39:40   Um, you know, we talk about a lot of things throughout the month, uh,

00:39:43   and and we will do as we go up to the podcast of time,

00:39:47   which is at the end of the campaign this year.

00:39:49   Um, and Stephen mentioned it, you know, like the reason that we started doing

00:39:54   this uh is honestly like a a thank you to St.

00:39:58   Jude for saving Josiah's life, right?

00:40:00   I think that's why we started this.

00:40:02   But I think now, like at this point, we're just really committed to ending

00:40:06   childhood cancer.

00:40:07   Yeah, man.

00:40:08   That's that's what we're doing now, and like we can do it together.

00:40:12   Like every year we chip away.

00:40:14   Look, this year we're gonna pass $5 million dollars raised since 2019 for the

00:40:19   kids of St.

00:40:19   Jude.

00:40:20   And that is what we did that together, and you can continue to help

00:40:24   us as we uh push further and further to helping out all these wonderful

00:40:28   children and all the people that make it possible.

00:40:30   So please go to St.

00:40:29   Jude.org slash relay, get involved as you always do.

00:40:35   Thank you so much.

00:40:37   This episode of Connected is brought to you by 11 Labs.

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00:40:55   Uh, it feels broken, right?

00:40:56   You're repeating yourself slowly, three times over.

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00:43:05   Relay.

00:43:10   What is next?

00:43:11   New Macs.

00:43:12   Well, I'll do it then.

00:43:13   There's new Macs, everyone.

00:43:14   Yeah.

00:43:15   What's wrong with the transition?

00:43:16   This is a good transition.

00:43:17   We're all selling right now.

00:43:18   It's been a minute.

00:43:19   We haven't done this in a year, you know?

00:43:21   New Macs?

00:43:23   Yes.

00:43:26   Remember the downstairs computer?

00:43:27   They're just like, hey, here you go.

00:43:28   It's actually downstairs right now.

00:43:31   Right now.

00:43:34   If you want me to go get it.

00:43:35   I was taking some medicine.

00:43:37   Oh.

00:43:39   I had taken some I'd taken some.

00:43:40   No, that's fine.

00:43:41   It was the point.

00:43:42   I'd taken some pills out of uh Blister Pack.

00:43:44   And then you said, Mike, why don't you tell everyone?

00:43:46   I was like, okay, well, I'll wait then.

00:43:48   And then you saw it speaking again.

00:43:50   So I thought maybe now's the time, but it still wasn't the time.

00:43:53   But now I will tell you about Macs.

00:43:55   So we've got new Mac minis, new Mac Studios.

00:44:01   Yeah, what?

00:44:03   Yeah, I mean, I to me, the interesting thing, or the surprise.

00:44:07   I'm not surprised that these products exist.

00:44:09   I'm I'm mostly surprised about the Mac Mini.

00:44:14   Because they're doing to the Mac Mini kind of like what they did to

00:44:17   the Mac Studio last time, where they're like, what if we give you two

00:44:21   completely different chip generations in one?

00:44:24   So the new Mac Mini, the base Mac Mini has an M6 chip.

00:44:30   First time?

00:44:31   Which is the first M6, yeah.

00:44:33   Didn't the M5 come out like 10 months ago or something?

00:44:37   It was October, I think.

00:44:40   Yeah.

00:44:40   So it's it's um it's pretty wild that we're already on the M5 on

00:44:45   the M6.

00:44:47   And the Pro version is the M5 Pro.

00:44:51   So that's what you can get for your Mac Mini right now.

00:44:54   So the M6 is a new chip generation.

00:44:56   It's uh assumedly this core will also be the core for the A20 for

00:45:02   the pro iPhones.

00:45:04   And what is notable about this is Apple's first two nanometer process.

00:45:10   Itty bitty.

00:45:11   We're getting we're getting down there.

00:45:13   We are?

00:45:14   We are that's that's John Turnis is carving those by hand, people.

00:45:18   Yeah, there's not many more nanometers to go, and then we're we're done with

00:45:21   that.

00:45:22   What's after nanometers?

00:45:23   Me and Jason spoke about this.

00:45:25   He knows, and I don't remember, and it sounded ridiculous.

00:45:27   Um, but yeah, that there is there is something.

00:45:30   There's like another thing.

00:45:31   Uh the M6 chip has uh Apple's first 12 core CPU in the base

00:45:37   M series.

00:45:38   It features six efficiency cores, four performance cores, and two supercores.

00:45:43   Reading from the uh aforementioned Jason Snell, according to Apple, each core design is

00:45:49   focused on a different primary task.

00:45:51   Efficiency cores are meant to sit power, useful for when running simple background tasks.

00:45:56   Performance cores are optimized for complex multi-threaded jobs, and supercores were created to offer

00:46:03   the highest possible single threaded performance.

00:46:06   And you'll remember I think it was in the one of the M5 chip

00:46:11   revisions, they like rebranded a bunch of the cores to bring supercore in.

00:46:16   I think it was like they super in performance or something.

00:46:19   And they retrofitted like oh those other cores we have they would also be

00:46:24   classed as this.

00:46:24   Yeah.

00:46:25   So but that's a lot of cores uh in a in a base chip

00:46:28   like that is a powerful chip sitting in the M6.

00:46:31   The no this is confusing the neural engine is now two 16 core neural

00:46:35   engines instead of one it's I don't know why it's they don't I mean

00:46:40   I'm sure there's a really good reason why it's not a 32 core engine

00:46:43   but it's two 16 cores um but that's what they have so obviously it's

00:46:48   two times faster because they they put a second one in uh there is

00:46:52   a 12 core GPU and every core has a neural accelerator instead of there

00:46:57   being just one so this results in four times faster AI performance and two

00:47:02   times faster graphics than the M4 Mini.

00:47:07   Just pausing on this for a second so the M6 this is the chip

00:47:11   that they're abandoning if you uh follow Mark German's right that there will he

00:47:16   has said that there will not be an M6 Pro Max or Ultra.

00:47:21   And they'll go straight to the M7.

00:47:23   But this sounds like a very capable, powerful chip.

00:47:27   Yeah, it does.

00:47:28   So what is gonna be in that M7 chip?

00:47:31   I you know, I think that I was reflecting on like it's hard to

00:47:34   believe we've had six generations of this now.

00:47:37   I kind of think that every time it's like these are so good and

00:47:40   they age so gracefully.

00:47:42   Like I have no interest in updating my M4 Mac MacBook Pro for a

00:47:47   long time.

00:47:48   And it's just they're really doing such a good job with these.

00:47:52   Uh you know, surely if they if they don't do the Pro Max Ultra,

00:47:56   there are technical reasons for it that we may we may never know.

00:47:59   Well, I mean, they said it's they want more AI power, right?

00:48:03   But like you can just do how much.

00:48:05   I mean, uh surely it's I mean, you would assume it's gonna be pretty

00:48:10   significant.

00:48:10   Like they've worked out something pretty significant that they're bringing forward.

00:48:14   Um, and so you know, maybe the M7 has the same kind of core

00:48:19   counts for the CPU and GPU, but the neural engine, maybe they're making big

00:48:26   advancements there that is more than just putting two 16 core engines together or

00:48:31   something like that.

00:48:32   But it's just interesting.

00:48:34   I mean, we're gonna talk in a minute.

00:48:35   Federica wrote a great article kind of breaking down the ultra and it's kind

00:48:40   of um what it can mean for AI, but it's like that already sounds

00:48:44   so powerful.

00:48:45   I have a good quote to read in a minute, that like it's baffling

00:48:49   to me that they feel the need to jump the entire M6 generation because

00:48:56   they've got something else.

00:48:57   Like, what on earth is that gonna be?

00:48:58   So that'd be interesting.

00:49:00   But we'll park that for now because we don't have any details.

00:49:02   Come back to the Mac Mini.

00:49:04   This is the sad part.

00:49:05   The Mac mini has a new base price of eight hundred and ninety-nine dollars

00:49:09   at the same configuration of RAM and SSD.

00:49:12   So it's $100 more expensive than the price increase they had just done, which

00:49:17   overall now makes the current Mac Mini 50% more expensive than the pre-price increase

00:49:25   model for the same configuration.

00:49:29   Rough.

00:49:29   Which is rough.

00:49:31   Rough.

00:49:32   At least for this, yeah, for the for that configuration.

00:49:34   The M5 Pro model starts at $16.99, which is up a hundred also up

00:49:40   a hundred dollars.

00:49:42   All of the Mac minis get Wi-Fi 7, Bluetooth 6, and 2.5 gigabit giv

00:49:47   gigabit Ethernet as standard.

00:49:49   That's cool.

00:49:49   That's really cool to have 2.5 as the base.

00:49:52   Yeah.

00:49:52   You can still go up to 10.

00:49:54   Yeah.

00:49:54   Um, but it starts at the base.

00:49:56   The M6 chip gets Thunderbolt 4.

00:50:00   The M5 Pro gets Thunderbolt 5.

00:50:03   Yeah.

00:50:04   Yeah.

00:50:04   That's just a bandwidth issue, I think, more than anything.

00:50:07   Yeah.

00:50:08   Um 2.5 is sweet though.

00:50:10   I use a Belkin adapter on my M4 Mac Mini to get it up

00:50:14   to 2.5 gig.

00:50:15   And uh I mean that's fine.

00:50:17   That works really well, but uh that's really cool to see them do 2.5.

00:50:21   And uh I I you know and the Mac Studio, I think it's all

00:50:24   10 gig on the Mac Studio, so this is a nice it the I

00:50:28   feel like the relationship between the Mac Mini and the Mac Studio still makes

00:50:31   sense.

00:50:33   Speaking of the Mac Studio, yes.

00:50:35   So we have M5 Max and M5 Ultra.

00:50:38   This is a quote from Apple.

00:50:40   M5 Ultra, the ultimate powerhouse for Pro and AI workloads, uses next generation Ultra

00:50:46   Fusion technology to form a quad die architecture for the first time in an

00:50:50   M series system on a chip.

00:50:52   So they've pushed their technology forward to allow them to do this, like bringing

00:50:57   a bunch of chips together.

00:50:58   Um quad die.

00:51:01   Wasn't this some this was like a there was like a big set of

00:51:05   rumors about this a long time ago, right?

00:51:07   Yeah, so a long time ago, like I think even in like the M1

00:51:10   days, there was rumor, and I think some evidence to suggest that there was

00:51:15   going to be a quad or an extreme chip at the high end.

00:51:19   Because up until this point, the ultra has been two maxes fused together with

00:51:24   the um that ultrafusion like edge on the side of them.

00:51:28   And this is really what those old rumors said is like there's gonna be

00:51:34   four of them put together.

00:51:36   What is it?

00:51:36   Four pros?

00:51:38   It is a quad die architecture.

00:51:42   Yeah, but like what are the quads though?

00:51:44   Uh I'm not sure off the top of that.

00:51:46   Right, you know what I mean?

00:51:47   Like, let's see.

00:51:48   Is it four maxes?

00:51:50   I think it's four maxes.

00:51:52   I would assume, but I haven't done that for I mean, we could do

00:51:55   some math.

00:51:56   Yeah, we can we can't have math for you.

00:51:59   We have the power.

00:52:00   But the the what's what's interesting to me about this is that it's just

00:52:04   the ultra that it's they're not doing something above the ultra, and that feels

00:52:09   tied to like the Mac Pro decision, and like if the Mac Pro had

00:52:12   been successful in the Apple Silicon era, part of the story was like well,

00:52:16   maybe the studio will max out with the ultra chip, and then the Mac

00:52:20   Pro, you get the Ultra or the Quad, you know, whatever they were gonna

00:52:23   call it.

00:52:24   Um, but they've gone this route instead, and I mean if if you So

00:52:29   M5 Ultra uses Ultra Fusion to connect to two dual die M5 Max chips

00:52:35   to form the quad die architecture.

00:52:38   Okay, so it's two of two.

00:52:40   Two of two pros then.

00:52:42   Yeah, effectively.

00:52:43   Right?

00:52:43   Yeah.

00:52:44   Because the max is two pros.

00:52:45   Yep.

00:52:46   The ultra is four pros.

00:52:48   That's aka two maxes.

00:52:44   Yeah.

00:52:53   Yeah.

00:52:53   So that will get you up to 26 CPU cores, up to 80 GPU

00:52:58   cores, and a max RAM of 512 gigabytes, which I do not believe is

00:53:02   the maximum that this computer can support.

00:53:04   Surely not.

00:53:06   And not even till October.

00:53:08   You can't do the 512 version until a month later.

00:53:11   Um yeah, I would imagine that this architecture, because something else that has been

00:53:14   rumored.

00:53:16   Um, I'm not sure if Gurm what generation Gurman has pinned this to, so

00:53:20   maybe I'm I'm mixing things up a little bit.

00:53:22   But the old Intel Mac Pro could go to 1.5 terabytes of RAM.

00:53:28   And Apple Silicon has not met that, and there have been rumors that Apple

00:53:32   is getting close to that.

00:53:33   I would imagine that this new Ultra could probably do a terabyte of memory,

00:53:39   just kind of off the top of my head.

00:53:42   But they can't get it, and if they could, you can't afford it.

00:53:47   And so this, you know, I would imagine that if the world were different,

00:53:50   this high-end machine may have different options.

00:53:54   Yeah.

00:53:54   Yeah, that would make sense.

00:53:57   Uh this machine, the uh M5 Max version starts at $2,499, which is the

00:54:05   same as the M4 model.

00:54:07   It was originally 1,999.

00:54:09   The M5 Ultra starts at $5,000.

00:54:14   $5,499, which is up $200 from what it's replacing.

00:54:22   Again, originally $3,999.

00:54:26   Both of these machines can be ordered now, but they're not shipping until the

00:54:29   22nd of September, which is a very long lead time.

00:54:32   I've heard some people suggest that maybe there's like they're trying to manage demand

00:54:38   for these computers.

00:54:43   I could see that.

00:54:44   Maybe they're trying not to ship too many of these to local shipping places

00:54:49   and just do a bit more build-to-order on them.

00:54:52   Maybe.

00:54:58   Yep.

00:54:58   Yep.

00:54:58   That and iOS, I'm sure.

00:55:00   Um that date's not super surprising.

00:55:02   I mean, that's you know, new iPhone week, so yeah, but you know the

00:55:07   Macs sometimes like I mean, I know it's not it hasn't been like this

00:55:11   in a while, but sometimes the Macs lifts.

00:55:13   Sometimes it lacks the iPhone's date.

00:55:15   Yeah.

00:55:15   Um I think the most interesting thing about the this announcement is that it's

00:55:19   in August.

00:55:20   Like the the number of computers Apple has announced in August is very short.

00:55:25   And and you're you're doing it before the iPhone event.

00:55:29   Like you're are you just clearing the decks before the iPhone event?

00:55:31   This is what's going on there.

00:55:33   The timing is just they must be, right?

00:55:34   Yeah, the timing is just a little unusual.

00:55:37   I mean, well, okay, I think there's two things that could be going on

00:55:40   here.

00:55:41   One, you could be clearing the decks before the iPhone event, or two, you've

00:55:44   only now got your components together.

00:55:47   Yeah, but if they require Golden Gate, like I guess you could have built

00:55:51   them in a way that they didn't, but yeah.

00:55:54   Um, but yeah.

00:55:56   Anyways, it's yeah, it's fascinating.

00:55:58   Um require Golden Gate now.

00:56:02   Yeah.

00:56:03   Yeah, if they were gonna be in the spring, a Tahoe would have supported

00:56:06   them.

00:56:06   Yeah.

00:56:08   The announcement is also interesting.

00:56:10   You know, these were press releases, but also some fun video stuff.

00:56:14   Do you want to talk about influencers?

00:56:16   Well, Apple have kind of done their own influencer marking.

00:56:19   So the Halo Apple account, which is a very good social media account.

00:56:23   I follow them on Instagram.

00:56:25   I like it.

00:56:26   It's good.

00:56:26   They they share a bunch of interesting stuff there.

00:56:29   They posted a video, like a reel.

00:56:32   It's Shelly Goldberg, who's Apple's V A VP of hardware engineering, uh engineering.

00:56:38   And it's essentially like a social media forward version of like one of their

00:56:46   keynote videos.

00:56:47   So she's showing off the products.

00:56:50   She's in a lab.

00:56:51   The lab is very empty.

00:56:54   Completely empty, which is funny because in the keynotes, they kind of like dress

00:56:58   them up, and there's just nothing on any table.

00:57:00   Like they're completely empty, which is funny.

00:57:03   This video I find interesting for a bunch of reasons.

00:57:06   Shelly's good at presenting the product.

00:57:07   She's talking through what they have, like it's fun animations and stuff.

00:57:10   This looks very much shot on iPhone.

00:57:14   Yes, for sure.

00:57:15   In a way that they're shot on iPhone keynotes don't look shot on iPhone.

00:57:20   Which makes me think that someone was just holding an iPhone.

00:57:23   Which is good.

00:57:25   Do this.

00:57:25   Like this is looks like a made on iPhone Apple commercial thing.

00:57:32   Yeah.

00:57:32   It looks like an influencer video with fancy graphics.

00:57:35   Yeah.

00:57:35   Yeah.

00:57:36   That's what they're trying to get to, right?

00:57:37   Uh, I think it's makes tons of sense.

00:57:40   Yeah.

00:57:40   So I I thought it was good, and Shelley did a good job.

00:57:43   And it's like this, this is like the perfect kind of thing for this

00:57:46   account.

00:57:46   Mm-hmm to do these kinds of things.

00:57:49   Like, yeah, why not?

00:57:50   Just do it.

00:57:51   Get weird.

00:57:52   You know.

00:57:53   Yeah.

00:57:54   And I mentioned Federico wrote an article uh about the kind of local AI

00:57:59   possibilities for these.

00:58:03   Um I'm gonna read some quotes from Federico's article, and then maybe I'm sure

00:58:07   you, as the writer of that article, I'm sure you'll probably have some stuff

00:58:10   to say about those.

00:58:11   Um as someone who's been working with an M3 Ultra Mac Studio with 512

00:58:16   gigabytes of RAM for the past year, with a particular focus on local AI

00:58:20   models and performance gains enhanced by Apple's MLX framework.

00:58:24   I am very interested in these new machines.

00:58:26   The M5 Ultra's performance would be faster than any AI chatbot website.

00:58:31   It'd be faster than many providers who offer a fast mode for their models,

00:58:36   and it'd only be second to either dedicated Nvidia PC clusters at home or

00:58:42   specialized inference providers such as Cerebrus or Grok, which are running in full blown

00:58:48   data centers.

00:58:49   You would need a computer that is likely going to cost more than $20,000

00:58:52   to make it happen, but it'd still be possible on a single machine that

00:58:55   is small, quiet, and that in theory any consumer can buy off the shelf.

00:59:00   So you having looked at what Apple has published about this, you seem very

00:59:06   enthused by the capability and performance of the Ultra.

00:59:10   I think both the M6 and the M5 Ultra are interesting, very interesting at

00:59:16   the two opposite ends of the spectrum.

00:59:18   Um the M6 as a, you know, in the in the Mac mini for

00:59:23   running these small local models that are based on the mixture mixture of experts

00:59:30   architecture, the same one that Apple talked about, a WWDC.

00:59:33   So you have these small local models from China, mostly like Quen 3.8, for

00:59:38   example, is one of them, um, that are achieving really solid levels of performance,

00:59:45   but they struggle to run right now on an M4 Mac Mini, right?

00:59:49   You can try them, right?

00:59:51   Um, that Quen model that came out a few weeks ago that has been

00:59:56   generally really well reviewed and tested by people, but if you try to use

01:00:00   it on an M4 Mac mini, you get like eight to ten tokens per

01:00:06   second, which is very, very slow.

01:00:08   Like you're looking at you're looking at the terminal or you're looking at a

01:00:12   uh at a chatbot UI and the characters just appear one after the other.

01:00:17   Um theoretically, so my my big question was like with this performance gains that

01:00:22   Apple is talking about, is the performance gonna scale linearly from the M4 to

01:00:27   the M6 or from the M3 Ultra to the M5 Ultra?

01:00:30   And it sounds like it will.

01:00:32   So when Apple says you're gonna get 4x the performance, which is the common

01:00:35   thread for local AI.

01:00:37   Uh if you look at the numbers and you look at the M6 and

01:00:39   you look at the M5 Ultra, Apple is pretty consistent in saying you get

01:00:43   4x the performance, whether you're coming from the base chip or whether you're coming

01:00:47   from the previous fancy ultra chip.

01:00:49   So it's four times faster.

01:00:51   That means on a Mac Mini, that Quen model suddenly becomes something that you

01:00:55   can run at like 50-ish, 50 to 55 tokens per second, which is very

01:01:01   acceptable, I would say.

01:01:02   I mean, if you're like a and if you're using Claude and you go

01:01:06   to the Cloud website, sometimes you get even slower performance than that when you're

01:01:11   talking to Claude.

01:01:12   Um at the very opposite end, right?

01:01:15   The M5 Ultra, that becomes really interesting for a bunch of reasons.

01:01:20   Um those small models, like the same Quen that I that I mentioned, um,

01:01:26   I can run it right now at a very respectable uh 40 something, like

01:01:33   on 48 tokens per second.

01:01:35   Uh now that becomes uh 160 on an M5 Ultra Mac Studio, which is

01:01:40   really fast.

01:01:40   To give you some context.

01:01:44   Some some examples of what those numbers mean.

01:01:47   Like what would I see?

01:01:50   You would see text appear really quickly.

01:01:52   Okay.

01:01:52   When rather than text, it would be like kicking through or something.

01:01:56   You would see two things.

01:01:57   You would see when you hit enter, right?

01:02:00   On your prompt, you would see the response come in much more quickly than

01:02:05   before.

01:02:06   That is a a product of uh two metrics, the so-called time to first

01:02:12   token.

01:02:13   Right.

01:02:13   So, like how much does it take the model running on that computer to

01:02:18   produce the first token of the response?

01:02:21   Uh, but also it means that prompt processing is much quicker than before.

01:02:26   Um, so that's the first thing you're gonna see.

01:02:28   It takes less for the first bit of the response to appear on screen.

01:02:33   When it does appear, you will also see the text go faster in the

01:02:37   response, right?

01:02:39   So uh and it's hard to say on a pod, it's hard to explain

01:02:42   on a podcast, like what's the difference between 50 tokens per second or 160

01:02:45   tokens per second.

01:02:46   It's fa it's much faster.

01:02:48   Uh to but I could give you some for people of a certain age,

01:02:53   like we are.

01:02:53   Yeah, it was like it sound kind of sounds like how you used to

01:02:57   watch images load on the internet.

01:03:00   Like, I'll give you, I'll give you one, I'll give you one better.

01:03:02   Uh so imagine that imagine that um 10 tokens per second is like old

01:03:09   uh 56k modem connection.

01:03:13   Yeah.

01:03:13   Uh 60ish, it's like going to DSL, you know, 20 years ago.

01:03:18   Um, 150 is like going to basic fiber, uh, like one gigabit fiber, like

01:03:25   really fast, much faster than before.

01:03:27   Then you have the really fast, really, really fast specialized AI chips, uh, like

01:03:35   the one that OpenAI teamed up with Cerebras.

01:03:39   Those can hit like 700 tokens per second.

01:03:43   That is like the equivalent of 10 gigabit fiber.

01:03:46   Okay.

01:03:46   So that's sort of the context.

01:03:48   Um, so that you could like and but those are like literally specialized huge

01:03:54   chips that only do AI processing.

01:03:57   Like consumers cannot purchase those things.

01:04:00   Right.

01:04:00   Um, they only exist in well, not yet.

01:04:04   You know, well, suppose this M7, you know, like but the idea with this

01:04:09   M5 Ultra, so at WWDC, Apple was they gave us this demo of four

01:04:14   M3 Ultra Mac Studios chained together with EXO labs, which is like EXO is

01:04:20   this application that uses Thunderbolt 5 and this technology called RDMA, I think, to

01:04:26   essentially split the memory allocation and the local inference across multiple uh Apple Silicon

01:04:33   chips.

01:04:34   And in that case, they were running Kimi K through Kimi K2, which has

01:04:38   been replaced by Kimi K3, it's a Chinese model.

01:04:41   They were running K2 on four Mac Studios with pretty good performance, like it's

01:04:45   a giant, like what two trillion model or something like that, and it was

01:04:50   running entirely locally on four Mac Studios.

01:04:53   Uh now the Apple is saying, well, you can do the same now with

01:04:58   Thunderbolt 5 and the M5 Ultra, but now it's four times faster.

01:05:04   So that means that existing models can were already possible before, like these big

01:05:09   giant open weights models, they're gonna be four times faster.

01:05:13   But it also open it also continues pushing the boundaries.

01:05:16   It also means like even bigger local models will be supported by this Mac

01:05:21   Studios chained together.

01:05:23   Now, obviously, we don't have the pricing for the 512 gig uh gigabyte version

01:05:29   of the Mac Studio, the M5 Ultra Mac Studio.

01:05:32   Uh we know that the fully spec'd um 256 gigabyte version will be just

01:05:38   short of 20,000.

01:05:40   Oh my gosh, I thought that was the maximum.

01:05:43   Uh no.

01:05:44   Oh, it's that is the it will keep going, but we just so realistically

01:05:47   we will be looking at 25k for the 512 full spec machine, right?

01:05:54   So essentially, like what like uh and and I'm very I'm very uh sympathetic

01:06:00   to the argument like this entire discussion about local AI is useless because to

01:06:05   get that kind of level of performance with with uh with a frontier uh

01:06:09   open source model, you're gonna have to spend uh 100,000.

01:06:14   And no consumer is gonna do that.

01:06:16   Like no sane regular listener of connected is gonna spend 100,000 to purchase four

01:06:26   M5 Ultra Mac Studios just to run Kimi K3 locally.

01:06:30   That's not gonna happen.

01:06:31   But this means that a small business or a medium-sized business, or you know,

01:06:39   uh dedicated Apple only data centers can suddenly find themselves in a pretty good

01:06:46   position to say, well, we can serve these models, or you know, if you're

01:06:50   a company and you wanna run AI locally and you can uh you have

01:06:54   the budget to allocate a hundred a hundred thousand dollars for four servers for

01:07:00   your company, that suddenly becomes a really interesting proposition because you don't have to

01:07:05   pay anybody, uh you know, you don't have to pay for cloud-based inference.

01:07:10   You retain all of your data because all of this stuff is running locally,

01:07:14   and you can chain multiple of these machines together.

01:07:18   It's cutting edge, right?

01:07:19   But like it's really expensive.

01:07:22   This technology now is that in a few years, it's like, you know, it's

01:07:28   in my Mac mini.

01:07:30   You know, like I would be my thinking.

01:07:32   You just stuff gets better, and over time I will be able to do

01:07:37   these kinds of things on hardware that does not cost $26,000 would be my

01:07:43   yeah, would be w how I would look at it.

01:07:45   Yeah.

01:07:46   Um I just wanna I just wanna put put it on the record that

01:07:50   I was not a local AI believer until last year, and things have really

01:07:57   turned around for me over the past six months.

01:07:59   And I'm I think I sit somewhere in the middle of it.

01:08:02   Like obviously, you cannot replace the cloud um AI providers with local AI.

01:08:09   Like I some people try, right?

01:08:12   I just don't think it's a nice experience for me.

01:08:15   What I have discovered, and I've discovered it the hard way by spending a

01:08:20   lot of money at first and then not spending that money anymore, that I

01:08:26   really like using local AI for um like side tasks that always run locally,

01:08:36   and the only cost that I have is my electricity.

01:08:40   To give you a very practical example, my iOS and iPad OS 27 review

01:08:45   is being obviously written by me manually, the old fashioned way, but the entire

01:08:52   organization of it.

01:08:54   So, like um, I have this databases for features for sources, uh, which are

01:09:02   like articles or YouTube videos or PDFs from Apple, um, screenshots that I took,

01:09:09   notes that I took, uh, bug reports that I wrote, all of these things

01:09:14   are being automatically organized for me all day long behind the scenes by a

01:09:20   local AI model running on my Mac Studio.

01:09:23   I have this uh four agents that use um this project called OMLX.

01:09:30   It's like uh an MLX app for the Mac.

01:09:33   And uh I used to spend a lot of money on Notion AI to

01:09:39   do all of this, and then the OpenAI API platform, and it was too

01:09:43   much, and I realized you know what, I'm just gonna do it locally.

01:09:46   And this is not gonna replace my main chatbot, but this is a thing

01:09:50   that needs to be running all the time.

01:09:52   So whenever I add a new screenshot or whenever I save a new feature,

01:09:58   I just want these agents to be always on in the background and automatically

01:10:02   process that note and say, is this note about the design chapter?

01:10:05   Or what features does this article contain?

01:10:08   And that runs locally all day long.

01:10:10   Um, and I don't give any money anymore to any cloud provider.

01:10:14   Because I guess there are some.

01:10:16   I mean, obviously, it's taking work from you right now to like consider the

01:10:21   tasks that you want to be completed.

01:10:24   Yes.

01:10:24   And then think about which one which of these could be achieved by a

01:10:31   local model.

01:10:31   Like what does not need to have the um like the what is it,

01:10:38   the uh world knowledge kind of stuff, right?

01:10:42   What are very mechanical tasks that can be automated?

01:10:46   And the turning point for me, um uh Jason is mentioning the same thing

01:10:51   in the Discord, uh, Deepseek V4 Flash.

01:10:54   That was the turning point for me.

01:10:55   It's a really good model that runs extremely well on a Mac Studio, and

01:11:00   it runs uh even better uh because of MLX.

01:11:04   So all this this the work that Apple has done to optimize local AI

01:11:08   for for Apple Silicon is really is really paying off for me.

01:11:13   What tool are you using to like interface with the model?

01:11:16   So it's called OMLX, it's an open source project that basically like mounts the

01:11:23   loads the model into memory.

01:11:25   Okay, and it's always loaded, and then it has a little uh you can

01:11:29   call it via the command line.

01:11:31   Right.

01:11:32   And uh the uh obviously I don't want to be looking at at that.

01:11:35   I don't want to be looking at a command line all day.

01:11:38   So I built my own pretty interface for all of this, which I will

01:11:43   talk about with the making of of the review.

01:11:46   I called it um Alexandria, uh like the library of Alexandria.

01:11:50   Oh, that's a good name.

01:11:51   That's really good.

01:11:52   Yeah, yeah.

01:11:53   So I built this.

01:11:54   Also, that library burned down, so be careful.

01:11:57   You're gonna need a fire extinguisher after all.

01:11:58   Oh my god, Federation.

01:11:59   So the idea, well, there's a reason for it.

01:12:02   The idea is that every September I'm done with this.

01:11:59   You burn it down.

01:12:06   And then I rebuild it.

01:12:08   Yeah.

01:12:08   Uh well, the library of Alexandria was never rebuilt.

01:12:11   But you know, you get my point.

01:12:13   I just wanted it to sound a little poetic, is all nice.

01:12:15   I like it.

01:12:16   But yeah, that's why I'm a believer in local AI now.

01:12:19   Because I I don't think you know, you can take it to an extreme.

01:12:22   You can be one of those people saying, I'm gonna replace my chatbots with

01:12:25   local AI.

01:12:26   You can totally do that.

01:12:27   Um you can try.

01:12:29   I tried, it's not nice for me, but for this kinds of repeatable mechanical

01:12:36   tasks, I'm saving a lot of money.

01:12:39   And uh and I just you know, it's one of those things where I

01:12:43   like that it's local, like it makes me feel good that it's just local

01:12:47   and I'm not you know just paying dollars and dollars of for these things

01:12:53   that need to run all day.

01:12:54   Um yeah, so that's why.

01:12:58   And you know, I guess I hope that there's a scenario in the future

01:13:02   where like the the AI companies work out scenarios where they can have a

01:13:10   combination of of local and cloud, right?

01:13:14   And so like how they have that routing stuff now.

01:13:18   Yes.

01:13:18   That you know, like I could be working with Claude or whatever, and it

01:13:21   also it has a model on my Mac and then a model in the

01:13:24   cloud, and then it it it chooses what it needs based on the request

01:13:30   that I'm making.

01:13:31   I feel like that kind of hybrid approach could be could be really good

01:13:35   for like cost and the environment and like a bunch of things.

01:13:39   And Apple's proving that it could work with the new Siri AI.

01:13:43   Yes, yes, you know what?

01:13:44   That's a great point.

01:13:45   They are.

01:13:46   Yes.

01:13:47   They uh uh and a couple of things I think happened here to make

01:13:44   it possible.

01:13:51   Um the first one is obviously the investment that Apple made into local AI

01:13:55   and and making their Apple Silicon chips you know pretty great for running AI

01:14:00   models locally.

01:14:01   And the second is that it's just a uh a general trend of the

01:14:05   industry.

01:14:06   Um routing systems have gotten so much better compared to a year ago when

01:14:12   when OpenAI launched uh the routing system for GPT-5, sounds like a lifetime ago.

01:14:17   It was only a year ago, and it was heavily criticized.

01:14:21   Like people hated it.

01:14:22   And I think these these companies have figured it out.

01:14:26   And usually now when you select auto in this in these models, um they

01:14:32   tend to know what to do.

01:14:33   And even Siri AI, which if you ask me, doesn't have the best models,

01:14:38   but the routing system works pretty well.

01:14:40   Right.

01:14:41   Right.

01:14:41   Yeah.

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01:16:03   We mentioned earlier that today is the last episode of Connected under Tim Cook's

01:16:08   reign.

01:16:09   Okay.

01:16:10   And so I've put together a little quiz for you.

01:16:13   How well we know Tim Cook.

01:16:15   Okay.

01:16:17   There are 10 questions.

01:16:20   Uh-huh.

01:16:21   Mike is playing for himself.

01:16:22   Federico, you were playing for me in the podcast a thon point total.

01:16:27   Okay.

01:16:27   Oh, hang on a minute.

01:16:30   Okay.

01:16:31   This is all right, fair enough.

01:16:33   Yep.

01:16:34   I mean, we all these all these quizzes are based on us all knowing

01:16:38   that we're honest.

01:16:39   So were you having trouble with that?

01:16:42   I just wasn't expecting this.

01:16:44   I mean, but I guess this is the point, isn't it?

01:16:46   It is.

01:16:46   It is the point.

01:16:47   I'm not supposed to expect them.

01:16:49   It is.

01:16:49   Otherwise, they wouldn't be a surprise.

01:16:51   As in previous games, you will text me your answer.

01:16:56   Oh, okay.

01:16:57   Yep.

01:16:57   And then I will read them.

01:16:58   And then Jim will tighten all this up in the edit, hopefully.

01:17:01   Thank you, Jim.

01:17:02   We love you.

01:17:03   Bye.

01:17:03   I don't know why I said bye.

01:17:05   Yeah, we still got hours to go in the show.

01:17:07   Okay.

01:17:07   Yeah.

01:17:07   Okay.

01:17:08   So 10 questions.

01:17:09   Uh there.

01:17:10   Some are personal, some are about Apple.

01:17:12   Yep.

01:17:13   Some are about life and love and happiness.

01:17:15   Whoa.

01:17:13   Speaking of life and love and happiness, actually.

01:17:14   Okay.

01:17:19   I haven't read this article yet, but I saw that like uh did you

01:17:22   see this?

01:17:22   The information reported that like Tim thanked his partner in a in a like

01:17:28   a going thing?

01:17:29   A Mike partner, yes.

01:17:31   Oh really?

01:17:33   Uh yeah, I saw the That's awesome.

01:17:36   It just makes me really happy.

01:17:37   Yeah.

01:17:38   Yeah.

01:17:38   He's obviously so private, and it's just like, oh, I'm not sure.

01:17:41   I'm happy that he's found love.

01:17:43   Yes.

01:17:43   Yes.

01:17:44   Me too.

01:17:47   Question number one.

01:17:50   Where did Tim Cook work before Apple?

01:17:54   Ah, yes, I know that.

01:17:56   Should I answer?

01:17:57   Uh you're gonna text me.

01:17:59   Just for absolute fairness.

01:18:01   What are you when I message?

01:18:03   My phone number.

01:18:04   Oh, I answered real quick, and I think I might be wrong.

01:18:07   Well, I mean, yeah, you can I'll let you change it.

01:18:11   I don't know if I should, though.

01:18:13   I will let you change this one.

01:18:15   I'm leaving am I wrong then?

01:18:18   I don't know.

01:18:19   I'm just leaving it.

01:18:20   I'm gonna leave it, and then if I and if I'm wrong, I know

01:18:22   what I've got.

01:18:23   Mike is wrong.

01:18:23   Mike said IBM.

01:18:25   It's compact, right?

01:18:26   Compact.

01:18:27   Yep.

01:18:27   So damn it.

01:18:28   Federico gets a point.

01:18:29   I need to be a bit more calm on my answers there.

01:18:31   He was not at Compaq very long before Steve Jobs came knocking.

01:18:35   Wasn't he at IBM at some point?

01:18:39   Tim Cook employment history.

01:18:43   He spent 12 years at IBM and then six months at Compact.

01:18:49   I will give you each a point.

01:18:52   Oh, wow.

01:18:53   Thank you.

01:18:53   That's very kind.

01:18:54   I mean, you were right.

01:18:55   I I, you know.

01:18:57   Well, I wasn't right, but I appreciate I'll take the point.

01:18:59   Yeah.

01:19:00   Question number two.

01:18:59   In the first quarter that Tim Cook was CEO.

01:19:06   What product sold 6.62 million units.

01:19:12   First quarter.

01:19:13   First quarter he was CEO.

01:19:16   They sold 6.62 million of what?

01:19:20   Um.

01:19:22   I hate this question so much.

01:19:24   There are so many things I need to try and work out.

01:19:28   How specific do you want this to be?

01:19:31   Product I will take product category.

01:19:34   First quarter.

01:19:35   Okay.

01:19:36   Final answers.

01:19:38   Yeah.

01:19:39   Yeah.

01:19:40   Yeah.

01:19:40   Mike said the iPad.

01:19:42   Federico said the iPhone.

01:19:45   I said iPhone 4S.

01:19:46   He said the iPhone 4S.

01:19:47   It was the iPod.

01:19:50   And it was 27% down year over year.

01:19:53   Well.

01:19:55   I mean, I I understand how time works, but like I I can't believe

01:19:59   that Tim was ever in charge of the iPod.

01:20:02   I was looking for a different number for this question, and then I saw

01:20:05   iPod and the quarterly report.

01:20:07   I was like, oh, this is the question.

01:20:09   Because for me, it's like there was my thinking was that's not enough for

01:20:13   the iPhone.

01:20:14   Yeah.

01:20:15   So I went to iPad as like, well, what else could it be that

01:20:18   still sells?

01:20:18   iPod man still kicking it on and I was wrong.

01:20:21   Isn't that wild?

01:20:22   Yes.

01:20:24   I can't believe that.

01:20:26   I know.

01:20:27   Question number three.

01:20:29   What was the first new product category introduced under Tim Cook?

01:20:34   This feels like a trick question.

01:20:36   First new product category introduced under Tim Cook.

01:20:40   I'm giving, I think what is the obvious answer.

01:20:43   Okay.

01:20:44   Yeah, me too.

01:20:46   But I think this is a trick question.

01:20:48   Wait, no, I said I said something about it.

01:20:51   What?

01:20:52   No, I didn't mean that.

01:20:53   We'll come to your typo in a second.

01:20:58   I need more medication.

01:20:59   I should.

01:21:00   I should score you based on that.

01:21:02   Um, that was time is going.

01:21:09   I'm going with the I'm going with the obvious one.

01:21:11   You both get a point.

01:21:12   You both said Apple Watch.

01:21:14   Oh, good.

01:21:15   At first, however, Mike said Apple Weather.

01:21:17   Yeah.

01:21:18   Apple Weather.

01:21:19   That's not what I meant, though.

01:21:20   Brand new product.

01:21:22   There's a bunch of the same letters in there, you know?

01:21:24   You really are.

01:21:24   Like if you look, if you just squint, it basically says Apple Watch.

01:21:28   Yeah.

01:21:29   Apple Watcher.

01:21:30   The next question, there are four available points on the board.

01:21:36   What I'm looking for are the two colleges Tim Cook attended and his two

01:21:43   degrees.

01:21:45   One correct answer is one point.

01:21:48   I'm just making them up, alright?

01:21:49   That's fine with me.

01:21:50   I have uh two degrees?

01:21:53   It's like the subjects?

01:21:54   Yeah.

01:21:55   Like I have a degree in journalism.

01:21:57   So you want to know you want to know the names of the colleges?

01:22:01   Two degrees.

01:22:03   The two degrees.

01:22:04   Two degrees.

01:22:06   Like you got a bachelor in something and then a master in something.

01:22:15   I don't even know the names of the degrees.

01:22:18   It's like I know one of the degrees I know he didn't get, but

01:22:21   I've said it anyway.

01:22:22   And the other one I don't even think could exist.

01:22:24   But I have no idea what to say.

01:22:26   So I'll I will start with I'm just using words I heard on the

01:22:30   internet, okay?

01:22:31   Yeah, no, so that's fine.

01:22:33   That's fine.

01:22:33   Some of these are easier than others.

01:22:37   I'm just can I invent a degree?

01:22:39   Yeah, Mike, you need to lock in your answer.

01:22:42   Mike is sending me words with question marks after them, which is not how

01:22:45   this game works.

01:22:50   Mike early on sent a message.

01:22:54   I'm done now, I think.

01:22:55   I I have no idea.

01:22:56   Yeah, well, you got a degree.

01:22:57   A degree in in in what?

01:22:59   In uh yeah.

01:23:00   Um I'm just gonna make it up, okay.

01:23:04   Steven, enjoy my answer.

01:23:07   Okay.

01:23:08   So I need to think through this.

01:23:10   Uh I'm gonna start with Mike.

01:23:12   Yep.

01:23:13   Okay.

01:23:13   Mike said he went to Auburn, which is true.

01:23:16   He got his undergraduate degree at Auburn.

01:23:19   And Duke.

01:23:20   But that's where the same.

01:23:21   And you said the same, so you each get two points for schools.

01:23:24   I said Auburn something.

01:23:26   Yeah.

01:23:26   Yeah.

01:23:26   It's Auburn University.

01:23:28   I'll take it.

01:23:29   Um, and then Mike, you said business, comma logistics.

01:23:35   The two degrees, yeah.

01:23:36   I will give you one point because he got a master in business administration.

01:23:40   There you go.

01:23:41   Oh, that's what I tied.

01:23:42   Federico also gets that point.

01:23:44   So you each got three points.

01:23:47   So we now are tied at five each.

01:23:50   I originally wrote computer science.

01:23:52   So I'm like, I know he didn't get that, but there's like, well, he

01:23:54   works in computers, and I was like, oh, no way.

01:23:56   He's a business guy.

01:23:57   I think rather interestingly, because this kind of goes against what people say was

01:24:01   bad about his leadership.

01:24:03   His undergrad from Auburn is an industrial engineering.

01:24:06   Whoa.

01:24:07   Huh.

01:24:08   So it's not the invented degree that I sent you, macroeconomics.

01:24:12   No.

01:24:13   Wow.

01:24:14   I mean, that probably is.

01:24:15   I mean, there is an economic.

01:24:14   Probably is a degree.

01:24:17   Yeah.

01:24:17   Yeah.

01:24:14   But is he micro?

01:24:19   Yeah, I don't know.

01:24:20   It's probably part of one.

01:24:14   Yeah.

01:24:22   Y'all did much better on that than I thought you would.

01:24:25   Did we just is that the end of the quiz?

01:24:27   No.

01:24:28   Oh.

01:24:28   That was question four of ten.

01:24:30   Oh my god.

01:24:31   Okay.

01:24:32   Oh, wow.

01:24:32   Question number five a simple true or false.

01:24:35   A little palette cleanser after the last one.

01:24:37   Okay.

01:24:38   True or false.

01:24:38   Tim Cooked helped introduce the original Xserve.

01:24:44   Helped introduce?

01:24:46   And I will say, I'm not playing any funny word games with y'all.

01:24:49   Like these are just straight questions.

01:24:52   All right.

01:24:52   Mike has an answer.

01:24:53   Federico has an answer.

01:24:55   Federico says false.

01:24:57   Mike says true.

01:24:58   The answer is true.

01:25:00   Wasn't he sitting on a stage with Cook and someone else?

01:25:04   There's a QA at the end.

01:25:05   With jobs.

01:25:06   There's a QA at the end or like a talking segment.

01:25:09   But he also got on stage to talk about like the service aspect of

01:25:12   the X Serve and how people wanted parts and that sort of thing.

01:25:16   Cool.

01:25:16   It's a it's a weird keynote.

01:25:19   Super strange.

01:25:21   Alright.

01:25:22   Question number six.

01:25:24   What did Tim Kirk Kirk?

01:25:27   You said his name differently, I think every single time.

01:25:31   Kirk.

01:25:31   Term kike.

01:25:33   What did Tim Cook refer to as a quote, toxic hell stew?

01:25:38   Oh.

01:25:40   What was that?

01:25:42   That indeed.

01:25:44   Toxic Health 2.

01:25:46   We recently touched on this in our He Cooked game that Federico had with

01:25:50   all the Tim Cook quotes.

01:25:53   Signed you my answer.

01:25:54   Okay.

01:25:56   Toxic Hells too.

01:25:58   Would you like a year?

01:25:59   Would that be helpful?

01:26:01   Yeah.

01:26:02   Um I mean, I don't know, but I would like one.

01:26:05   Uh Federica, I'm not counting yours as locked in because I'm giving you a

01:26:09   clue.

01:26:09   So um not saying you're right or wrong.

01:26:11   I'm just saying the clue is this was in 2014.

01:26:15   Yeah, okay.

01:26:16   I don't think it's that big of a clue, but toxic hells too.

01:26:21   Okay.

01:26:23   Locked in?

01:26:24   Yeah.

01:26:24   Y'all gave me basically the same answer.

01:26:26   It's incorrect.

01:26:27   Uh Mike said Facebook.

01:26:29   Ted social media.

01:26:31   He said it about Android fragmentation.

01:26:34   Uh wow.

01:26:35   Okay.

01:26:37   It's a toxic hell stew.

01:26:38   You know, we don't talk about that anymore, do we, Andrew Frank?

01:26:41   No, we don't.

01:26:41   No, because it's not a good one.

01:26:42   Because it's just Samsung now.

01:26:45   It is.

01:26:46   Number seven.

01:26:48   What is Tim Cook's middle name?

01:26:53   Okay, I'm gonna assume my answer's not right.

01:26:55   Because you laughed.

01:26:58   Uh Mike said, are you guys locked in?

01:27:01   No, no, hold on.

01:27:02   Okay.

01:27:02   Well, do you want the abbreviation or do you think that's what I'm saying?

01:27:04   You know what?

01:27:05   I will take the I will uh here's this.

01:27:07   Abbreviation is one point, full name is two points.

01:27:10   Okay, okay.

01:27:11   But if I get the full name wrong, I still get the abbreviation point.

01:27:15   If that is the situation you find yourself in, then yes.

01:27:19   I don't know what to do with what's being said.

01:27:22   Can I give you one for the laughs?

01:27:24   Uh obviously, yes.

01:27:27   Is he gonna say Apple?

01:27:29   No.

01:27:30   No.

01:27:33   Steven, make sure to pronounce it with the French accent.

01:27:36   Oh, you're asking the wrong person to do that.

01:27:40   I don't know what is happening over there.

01:27:43   Are you locked in, Mike?

01:27:44   Ah, I have nothing, so yeah.

01:27:46   Okay, Mike said Steven, which is not true.

01:27:50   Okay.

01:27:50   I just thought it would be funny if his middle name was Steve.

01:27:53   It would be.

01:27:54   Oh, yeah.

01:27:55   I thought you were trying to score points with me.

01:27:57   No.

01:27:58   Steve Cook.

01:28:00   Well, it would just be good, like it would be good quiz fodder, wouldn't

01:28:03   it?

01:28:04   If he's a good one.

01:28:04   What's his name stake?

01:28:05   Is it isn't his name Timothy?

01:28:08   Yes, it is.

01:28:09   Yeah.

01:28:09   Okay.

01:28:11   Federico said J.

01:28:14   Yes.

01:28:14   For Jean.

01:28:17   Tim Jean Cook.

01:28:18   It's not Jean, is it?

01:28:20   Why is this funny?

01:28:21   Why is Tim John Cook?

01:28:22   I don't know.

01:28:23   I just wanted to give it like a like a European flair.

01:28:26   The guy from Alabama.

01:28:28   Yeah.

01:28:29   Tim Jean Cook.

01:28:30   It's Timothy Donald Cook.

01:28:33   Donald!

01:28:34   This was a waveform like two weeks ago.

01:28:36   After his father.

01:28:37   Is it?

01:28:38   I I honestly didn't know.

01:28:39   I wouldn't have not included it.

01:28:40   He did this in waveform trivia, like a couple of weeks ago.

01:28:43   Okay.

01:28:43   His father, Donald Cook, was a shipyard worker.

01:28:46   Yeah.

01:28:47   So um, yeah, so he has his dad's first name as his middle name.

01:28:51   That's true for one of my kids, too.

01:28:54   Okay.

01:28:55   What is their middle name?

01:28:56   Steven.

01:29:03   I'm sorry.

01:29:04   You don't deserve that.

01:29:06   Number uh eight.

01:29:09   Okay.

01:29:10   This is another um this isn't uh this is another two-point question.

01:29:15   Okay.

01:29:16   This is a uh an answer and a year.

01:29:20   What other company's board does Tim Cook serve on?

01:29:24   And for a bonus point, what year did he join?

01:29:28   Looking for a company name and a year.

01:29:30   Okay.

01:29:31   Okay.

01:29:32   Final answers?

01:29:34   Yeah.

01:29:34   Yeah.

01:29:35   You both get a point.

01:29:35   You both said Nike, which is correct.

01:29:38   Tichy, you said 18.

01:29:40   Mike, you said 12, 2012, is actually unbelievably 2005.

01:29:48   Whoa.

01:29:48   Yeah, I was surprised.

01:29:50   I think it would be early.

01:29:52   2005.

01:29:53   But I didn't go early.

01:29:55   He's been on their board 20 years.

01:29:57   Wow.

01:29:57   Assuming he's still on it.

01:29:58   I think he still is.

01:30:00   He wears Nike too much to not be on it.

01:30:02   Yeah.

01:30:02   I mean, that was also like in the you guys remember the little like

01:30:05   Nike pucks you could put in your shoe and it would sync with your

01:30:07   iPod?

01:30:08   Yeah.

01:30:08   Nike Run.

01:30:09   Nike Run.

01:30:10   Nike Run Plus.

01:30:12   Probably the first use of plus an Apple product name.

01:30:14   No, that's not true at all.

01:30:15   The Apple II Plus was just right there.

01:30:18   Okay.

01:30:19   Mike has seven.

01:30:20   Federico has six.

01:30:22   Oh, nice.

01:30:24   I assume it needs to be multiplied by ten or something for the St.

01:30:27   Jew points.

01:30:27   Because just seven on six points is not really good.

01:30:30   But like a I was thinking about like 130 or something.

01:30:32   Just like really blow the points up early.

01:30:34   Wow.

01:30:35   Okay.

01:30:35   I don't know.

01:30:36   Really break Ricky's webpage.

01:30:38   Like what is the multiplication?

01:30:40   We'll figure out a multiplier.

01:30:41   Okay.

01:30:42   I think Jill's still listening.

01:30:43   Jill can tell us the multiplier.

01:30:45   Okay.

01:30:45   1.9.

01:30:46   Okay, number nine.

01:30:48   This is another quote.

01:30:50   Also from 2014, actually.

01:30:52   Spicy year for Tim Cook.

01:30:55   What topic prompted this quote where Tim Cook told shareholders, quote, to get out

01:31:02   of the stock.

01:31:04   What was the topic that spurred that comment?

01:31:08   Okay.

01:31:10   Feder uh Federico, you said accessibility.

01:31:13   Mike said pulling back on environmental efforts.

01:31:17   Mike is correct.

01:31:18   Oh, who's right?

01:31:14   Mike is correct.

01:31:21   Oh, I spoke over you and I thought Federico was right.

01:31:24   So that's cool.

01:31:25   Cool for me.

01:31:26   He's the environment.

01:31:27   It's a good quote.

01:31:29   I think he has said something about accessibility too.

01:31:33   I think this.

01:31:34   I think that was maybe the bloody ROI.

01:31:37   Yeah.

01:31:38   Maybe that was this.

01:31:38   I don't know.

01:31:39   Yes.

01:31:40   That is, yep.

01:31:41   But get out of the stock is just like also like a sick business

01:31:44   burn.

01:31:45   Yeah.

01:31:46   Um, next time next time some somebody disappoints me or is like upset with

01:31:50   something I've done, I'm gonna say tell them to get out of the stock.

01:31:53   That's actually really good.

01:31:56   You know, like it get out of the stock.

01:31:58   Number 10.

01:32:00   This has three possible points.

01:32:04   For one point each, tell me the years.

01:32:09   I don't I don't care about months.

01:32:10   Tell me the years that these things happened.

01:32:15   Apple hit one trillion dollars in market cap.

01:32:19   Apple hit two trillion dollars in market cap.

01:32:23   Apple hit three trillion dollars in market cap.

01:32:26   What year did those things happen?

01:32:29   I just typed sequence of numbers without any real information.

01:32:33   Me too.

01:32:33   It's just like here's just some numbers for you.

01:32:36   Okay.

01:32:37   They hit one trillion dollars in 2018.

01:32:41   So neither of you get that point right.

01:32:43   Oh, it was one year off.

01:32:44   They hit two trillion in 2020.

01:32:48   So Mike gets that one correct.

01:32:50   I did not.

01:32:51   And they hit $3 trillion in 2022.

01:32:55   Oh, wow.

01:32:56   Man, they were really just pumping those trillions.

01:32:58   Yeah, so Mike gets one point there.

01:33:00   And I got zero.

01:32:59   So that brings us to Mike with nine points, Federico slash me with seven.

01:33:06   Congratulations, Steven.

01:33:08   Thank you, Federico.

01:33:09   Congratulations.

01:33:10   Thank you, Steven.

01:33:11   Glad you enjoyed that.

01:33:13   I did enjoy that, actually.

01:33:15   That's good.

01:33:16   That's good.

01:33:18   I think that brings us to the end of the show.

01:33:21   Goodbye, Tim.

01:33:22   And the end of the end of the Tim Cook area.

01:33:24   Area.

01:33:26   Focused so hard on getting his name right.

01:33:29   Just blew out the rest.

01:33:30   Yes.

01:33:31   I did.

01:33:32   Timothy Donald Cook to his friends.

01:33:34   That's right.

01:33:35   Timmy D.

01:33:36   Timmy D.

01:33:37   Rest in peace.

01:33:39   If you want to find links to stuff we spoke about, and most importantly,

01:33:44   the link to our St.

01:33:45   Jude campaign, which starts today.

01:33:48   You're going to go to relay.fm slash connected slash 618.

01:33:53   Those links are also in your podcast player.

01:33:56   You can leave us feedback or follow up.

01:33:58   The link is in the show notes.

01:33:59   And you can join and get connected pro, which is the longer and ad-free

01:34:03   version of the show that we do each and every week.

01:34:07   You can find Federico's writing at maxstories.net, where he's the editor in chief.

01:34:11   You can find Mike on a bunch of other shows here at Relay and

01:34:15   his work at Cortex Brand and his blogging at theenthusiast.net.

01:34:19   And you can find my writing at 512Pixels.net.

01:34:23   I'd like to thank our sponsors this week, Century 11 Labs and Bolt.new.

01:34:28   And until next time, say goodbye.

01:34:30   I do that cheap.

01:34:31   Cheerio.

01:34:32   Bye y'all.