The Accidental Tech Podcast

32: It Doesn`t Bother Me

 

  we are so over time your coming soon as your number I cutting the crap that [TS]

  being an issue no thanks I should point out that I am still fighting that cold [TS]

  off a little bit because when you get up it five in the morning to go get a phone [TS]

  when you're sick doesn't really help so if i start hacking up along just carry [TS]

  on and we'll we'll get it and post but at least the good news is you got your [TS]

  phone before I did buy a little bit do you have your phone [TS]

  course I do but to him it became today [TS]

  you so much right now this is my run crowning moment to have something [TS]

  fancier than you and you have been ruined you had it you didn't even have [TS]

  it to the next episode all that waiting was for nothing to Portland am still [TS]

  getting my friggin phone before the next taping the massive yes I can say that if [TS]

  you woke up at 3 a.m. and you place the order on the moment you can place the [TS]

  order and didn't go to any stores it probably if you got one of the first [TS]

  batch probably arrived today or something close to the us- and I've [TS]

  heard I've heard from other people to that it's really easy to just go to a [TS]

  store now and just get one like it seems like the the major supply constraints [TS]

  that everyone was so concerned about it does seem to be applied to the gold one [TS]

  because hilarious but not to the other ones it seems like you can pretty much [TS]

  go into any Apple Store you want to most of these days now and just get one as [TS]

  long as it's not cold I don't know how many of each color they made and how [TS]

  many they shipped to stores has lots of people reporting informal stars about [TS]

  which cars sold out first in stock but that information is not useful in this [TS]

  you tell us how many proportion whys of each color did you get right i mean that [TS]

  was always the trick like that didn't Microsoft pull some kind of Tripoli that [TS]

  with the surface when it launched where they were bragging about how it's sold [TS]

  out [TS]

  but they didn't tell you how many they made or how many they shipped and so it [TS]

  was like oh yeah it's sold out of orbit inventory but you know we didn't make a [TS]

  whole lot of them know for what it's worth my Apple Store which is for [TS]

  arguably the middle of nowhere it's it's actually fairly big store and we get [TS]

  what they got [TS]

  i guess i handful of goals I never got a clear answer but I did ask a couple [TS]

  people a couple employees and the impression I got was that they had round [TS]

  about 25 goals and that when almost immediately and so when i when I went I [TS]

  woke up at five and was at the store [TS]

  5:30 which was annoying because the local mall said they weren't open until [TS]

  six and you know apple and the mall both independently told me that on Friday [TS]

  when I was a big enough nerve to ask both of them about this so anyway so I'm [TS]

  loitering with the friend of mine Eric waiting for another friend of mine and [TS]

  this is at 5:30 and then a security guard walks by this we were loitering at [TS]

  the edge of the moment scheduled box box mines as a few days are you waiting to [TS]

  get phones you gotta go to their lineup and switch to like crap brand for it and [TS]

  so will I was forty or fifty people back I'd say and almost immediately when they [TS]

  started doing the the dance with the tickets are business cards for lack of a [TS]

  better term so what happens is they have a business card basically for every [TS]

  device they got in stock and they go down the line and they give you a little [TS]

  card and that expedites figuring out what's gonna happen when you actually [TS]

  get to the point of buying your phone [TS]

  well they announced almost immediately that I think they as far as I know they [TS]

  got zero non space praise for Verizon and Sprint and t-mobile and I never [TS]

  heard any talk of any whites or golds for a teensy on so later on when I asked [TS]

  what the situation was and he said they got a handful goals so I waited in line [TS]

  from 5:30 on I got my phones both errands in mine had need or nine ish [TS]

  and I was reveling in this moment thinking I would be the only one with [TS]

  the fancy new phone for this recording and then everything's ruined so based on [TS]

  based on that story and your story anyway it's not the goal was super [TS]

  popular is that there was like no gold funds yeah exactly [TS]

  surely there's gonna be five people in a lot of a hundred people who won gold and [TS]

  then they're all sold out like boys everyone buying gold now seems like [TS]

  they're not yeah I'm not sure although I did you see the story that somebody [TS]

  posted about the the woman going berserk about not too cold and that kind that [TS]

  also reported five gold iPhone 5 of any variety of any product seems crazy for [TS]

  Apple Store no matter how small the Apple Store is it should be more than [TS]

  five of everything and it does seem like you know the story came out at like [TS]

  right after the first day of sale the story came out that Apple was apparently [TS]

  ordering more of the gold ones are increasing their their orders for [TS]

  goldman's from their suppliers I think it's probably safe to assume based on [TS]

  preferred stock relative levels that they really did not make a lot of goals [TS]

  and I think [TS]

  you know you could ask yourself whether they thought that they wouldn't sell [TS]

  very well I think that's charitable I think obviously this was a move that [TS]

  they made 22 so that everyone would know that the goals were in short supply and [TS]

  so when they introduce new color for the first time and it's hard to get and [TS]

  backwards so it makes it more procedures makes it more rare I think it was a [TS]

  brilliant intentional move that seems kind of cynical and also like I don't [TS]

  know if you know you wanna do you want to make money like you want to sell them [TS]

  so they could have sold more goals of native made more of them it just seems I [TS]

  don't think they intentionally especially since like in the [TS]

  introduction video like the introduction of the five asked was that deal the good [TS]

  liquid gold CZ thing forming into the phone's shape that was their pitch like [TS]

  you know you wouldn't leave if your gonna lead with that surely you know [TS]

  you're creating you sort of artificially creating more demand for gold and then [TS]

  you're gonna intentionally not capitalize that by giving each Apple [TS]

  Store five gold phones maybe they just couldn't create more phones or maybe [TS]

  their projections changed and didn't have time to him up like I think was the [TS]

  iFixit site that maybe it was just a CD with everything I think it was my first [TS]

  guess I they said this something was manufactured in July and are noting that [TS]

  the whole phone or just the part of the phone but the point is they've been [TS]

  doing as production ramps for a while now so maybe in the beginning they [TS]

  didn't have gold at all or didn't think it was gonna sell very well and so you [TS]

  know this those factories are cranking away turning out phones for weeks and [TS]

  weeks and possibly even months and months before lunch date and at some [TS]

  point in their the either decide to have gold at all or do some market research [TS]

  or something or see the hype on the internet we should make more of these [TS]

  golden we thought it was too late for launch day to do that so I will never [TS]

  tell us how many goals [TS]

  aid and we'll never get color breakdowns and I assumed that and less gold is like [TS]

  the one the old white house by phone whereas like they had trouble [TS]

  manufacturing it I assume the levels of the various colors will stabilize in [TS]

  time for the holidays and anyone who wants any variety in any color they want [TS]

  will be able to get it but you know on the other side of this though you have [TS]

  to look at a couple things 11 first of all before I forget there is a way to [TS]

  tell in software with the color of the phone is there is there some info or [TS]

  some plist key on I believe what's an unsupported method on your iDevice so it [TS]

  it would be hard to get an added to the App Store that read that key I think but [TS]

  if if for some reason they're at their analyzer that stands for private place [TS]

  being called if it does not catch that or if it does not prohibit that then you [TS]

  could actually have some popular rap or or component maker run profiles and and [TS]

  measure how many of you are out there anyway so he said that though I think [TS]

  one other thing they did it was little bit unusual this time to suggest that [TS]

  maybe maybe this was planned to to give to make people realize that this is [TS]

  still in high demand and that is that you could pre-order the five see but not [TS]

  the five of us before it's launched the 5s you if you wanted to get a 5s on the [TS]

  first day was available [TS]

  you had to go stand on line and this is not the first time they'd done this the [TS]

  I believe it was the iPhone 5 I believe that the same thing where if you want an [TS]

  iPhone 5 on launch day believe you had to go get it in person and the Verizon [TS]

  iPhone 4 I believe in the face and that [TS]

  everyone expected there be huge line for the Verizon iPhone for us it was the [TS]

  forest by mistake everyone expected there are huge line for the for the [TS]

  iPhone for Verizon and there weren't and it was it was a huge thing in the press [TS]

  and in the blogs I call my god they're burnt these huge signs it was really [TS]

  kind of an on lunch because you could order them online for understand that so [TS]

  in a forest came around six months later how long was Apple said no pre-orders [TS]

  you have to go to the store now ordered by for us are for us is thinking of the [TS]

  iPad I thought I thought it was an iPad I think you're right about the Verizon [TS]

  iPhone 4 that they were expecting this tremendous lines and didn't get on and [TS]

  then I think the knee jerk reaction or the cynical answers at the knee jerk [TS]

  reaction was never came next was one of the I think it was the iPad 32 came [TS]

  after that i three you can pre-order to as well anyway yet so the point is the [TS]

  next big thing they released whether an iPad and iPhone that we we can but the [TS]

  next big thing that they released after that there were no pre orders and and of [TS]

  course then there were big lines so I think this might be the same kind of [TS]

  thing you know Apple is very sensitive to the ongoing and as they should be [TS]

  there very sensitive to the ongoing media narrative that that like they've [TS]

  lost their cool they're going down they can innovate no one wants their stuff [TS]

  anymore [TS]

  etcetera and so by creating a big launched a line big want to hype and [TS]

  this new hyper and his gold color I think I think they're fighting back [TS]

  against that again against a perception and not not giving pre-orders doesn't [TS]

  reduce your number sales all does shift them you know I said you're not you're [TS]

  not for going those failures making those people going to buy it at a store [TS]

  sure but then but then everyone knows that everyone everyone knows who hears [TS]

  about lines and Apple Store or who drives past Apple store that day and [TS]

  sees the lines or he sees people unlike most stupid cable news channels that [TS]

  fight a helicopter near Lyons look up the line is they interview people on the [TS]

  line like that's [TS]

  that all adds up and that all adds up to a perception that Apple is still in [TS]

  demand in hip and look how many of these phones there something I was saying [TS]

  that's why I'm still I still don't think they intentionally made few gold funds [TS]

  because then you do the sales right versus this Reggie just not providing [TS]

  pre-orders you don't lose nearly as many sales you just shifting them mostly mean [TS]

  some people at all on that first day because they couldn't pre-order and they [TS]

  couldn't get to the store [TS]

  fine but like you know what you can do it I can't see you have a meeting saying [TS]

  all right we know where we're going to create hype for the gold but let's [TS]

  intentionally not make as many of those as we think they're going to affect [TS]

  let's give it a like five of them and then give the jobless 250 all the other [TS]

  colors and it doesn't seem like something they were doing there was a [TS]

  while we do that then we want big opening weekend sales all the people who [TS]

  won gold opening weekend only five people were starting to get cold and [TS]

  literally 50 per store owners it just seems like it and have been told to go [TS]

  around I thought find that the more plausible explanation what if this is [TS]

  actually kind of like an amplification of many like what if there actually were [TS]

  more gold than we all thought but everyone bought them because they heard [TS]

  they were running out of goals and so inflated and you know it maybe maybe [TS]

  everyone bought all the gold ones to sell them on ebay or because they [TS]

  thought they would be able to get them and so maybe they were a little bit less [TS]

  but because of all you know scalpers dan out now trying to gobble them up maybe [TS]

  that made them even more [TS]

  you know just the same way like eat whenever there's like a gas shortage [TS]

  like a big storm comes in or something and everyone goes out and gas because [TS]

  there is a gas shortage which caused the gas shortage [TS]

  I don't think that could be the case now because as the people were walking down [TS]

  the line 537 o'clock in the morning whatever was on Friday I can tell you [TS]

  that they had a stack of cards for space grey five passes for a teensy and there [TS]

  were just a handful 64 so I was very lucky to get one of those if memory [TS]

  serves there were a fairly decent number by the time it got to me thirty twos [TS]

  which is what Aaron got and then there were like a handful of 16 as well and [TS]

  then in so that was one person that was holding I would say fifty to a hundred [TS]

  cards [TS]

  meanwhile there were people walking around with like box of cards of 5 C's [TS]

  and one thing i wanted to ask was who who bought 25 °c like I've seen five [TS]

  vessels in the wild mostly from friends were like OJ get the phone I got the new [TS]

  phone but I have yet to see a five see in a while but the bigger question is [TS]

  why did somebody lined up to buy it was gonna line up for the fight is gonna [TS]

  preorder five see no one's gonna line up to buy the five see but a lot of people [TS]

  are going to get the five see when their contracts are up and they're thinking to [TS]

  buy an iPhone and Android system cool call 414 less money or the fancy on 64 [TS]

  bit something other than 200 bucks more on there not sure they can you know for [TS]

  that one [TS]

  like I think the five-seat will do fine but it's not it's not early adopter [TS]

  product is not going to be people who have the technology to people are lining [TS]

  up for the people who are pre-ordering well whatever it's worth so I was that I [TS]

  was at the xoxo conference this past weekend and so there were a whole lot of [TS]

  nerdy type people there and I did see to iPhone 5 C's and that's that's what this [TS]

  is only a handful of days after they came out one was white and green [TS]

  the white one was hard to spot like I looked out like he's that a five seniors [TS]

  are just a five of the case on it but I look closer it wasn't at five see an [TS]

  agreement was obvious and I did I let me hold and everything it's it's actually [TS]

  it's really slick like I I thought that [TS]

  it would be more of a matte finish but it really is like an enamel like a hard [TS]

  slippery as I was actually I was pretty impressed by how it felt good all the [TS]

  time that I was impressed by how it felt like physically but you know should i [TS]

  phone 5 that being said though so I have my iPhone 5s now thank you I know I've [TS]

  had it I've had it for about five hours maybe so not not a lot of time yet I [TS]

  haven't been using it heavily yet but so far it does seem kind of like it's a [TS]

  smaller upgrade in India today feel part of that is because I never used a [TS]

  passcode before so I'm trying now to Shady so but some part of it is like I [TS]

  didn't get that big speed-up of being able to bypass my passcodes I never [TS]

  really used one and then part of that is that I haven't taken pictures yet but I [TS]

  feel like you know that the 50 using it up until today when using it with our [TS]

  seven for a while the five works fantastically on iOS 7 it really does [TS]

  and you know that we're going to appoint now yes the the five House is a is a [TS]

  nice improvement on paper and in benchmarks and a few these cool areas [TS]

  but these phones are just so fast that I think we're gonna feel these [TS]

  improvements less and less even know yet that the CPU is like 50% faster or [TS]

  something like that I didn't you know a lot of these tests are under percent [TS]

  faster and some of these tests so it's really really big you know on paper but [TS]

  as we should do what we feel is not that big in the same way that yeah my Mac [TS]

  Pros you know 3.3 gigahertz if the new one comes out and it's twice as much CPU [TS]

  performance is actually it probably won't be unfortunately but if it's twice [TS]

  as much if you say it's you know more I'm not likely to feel that in [TS]

  day-to-day usage and so they can eventually you get used to these point [TS]

  these barriers where either the other takes awhile for the software to catch [TS]

  up or the software kinda never catches up for certain uses [TS]

  and I think we're getting there in phones now where the reason why the 5 [TS]

  C's gonna sell very very well is not because it's you know really cool new [TS]

  plastic design you know that will help a little bit the reason it's going really [TS]

  well as because it actually is good enough it's actually a really good phone [TS]

  the iPhone 5 is a really good phone and it's still a really good phone even with [TS]

  this brand new radically redesigned OS that is presumably heavier to run than [TS]

  iOS 6 it's still 25 still great so I would not discount sales of the five see [TS]

  or the kinds of people who might buy the more the reason they would buy them [TS]

  because I think you know you can make a pretty good case for 25 C being like the [TS]

  new default phone for you know that you tell people you should buy so all of [TS]

  that may be true if you've upgraded from a five those of us who are a little bit [TS]

  less spoiled and upgraded from a for us this is a whole new world for me this is [TS]

  the first time I've experienced LTE and it is me singing so when we moved into [TS]

  this house in 2008 we were coming from a different town and we knew we were going [TS]

  to get files and Verizon FiOS for those who maybe aren't from United States or [TS]

  don't have a nearby its fiber optics directly to the house and at the time in [TS]

  2008 I was arguably more excited about getting files new domicile then I was [TS]

  about purchasing my first home [TS]

  and at that point we were getting 15 megabits symmetrical 250 magnets upload [TS]

  15 megabits down on my phone [TS]

  five years later just earlier today I think I got 40 megabits down in like 10 [TS]

  or 15 it's amazing that in and of itself is worth upgrading for from a for us on [TS]

  top of that I didn't think that I was 7 ran poorly on the floor s but now that [TS]

  I've seen it on the 5s I was so wrong [TS]

  it runs phenomenally well 5s and I didn't know until I tried it but it runs [TS]

  like crap for us and so animations are quicker they don't get in the way [TS]

  they're not jittery everything's better the camera is also fantastic I took a [TS]

  taken a handful of slow motion videos I was by pure Dunlop we were at a football [TS]

  game this past weekend and I happened to take a slow motion video when they were [TS]

  throwing like 30 or 40 yard bomb ass which I know neither of you probably [TS]

  understand any of this but suffice to say was very impressive play and I just [TS]

  so happen to choose that played to take slow motion video and it's really cool [TS]

  and then last night just goofing around and took a video of me like super [TS]

  Manning into bed and it's really funny post it somewhere but it's it's it's [TS]

  really impressive the slow motion camera very cool so I'm not saying that you're [TS]

  wrong about coming from a five-year probably right but let me tell you from [TS]

  a for us it is night and day different it is a whole new experience and I would [TS]

  say a much better upgrade then it was to go from the 3ds to the four US I mean [TS]

  really this this shows quite how big the five was 25 min is certainly big but I [TS]

  think people really people shout all over the five when it came out and it [TS]

  was really good like it was night and day difference for even from the forest [TS]

  the five it was that it was a massive difference a combination of the new [TS]

  thinner lighter body to bigger screen LTE the way faster a sexy PU like it was [TS]

  a big big difference and it really did not get the credit they deserve by a lot [TS]

  of the press at the time and you know the 5s is so far again with half a day [TS]

  views of the fight is certainly an upgrade but it's not that I don't think [TS]

  it's the magnitude of an upgrade that the five was it depends on if you have [TS]

  any apps that you had to wait for the five like it happened on the home screen [TS]

  how long you have to wait before you can use the app you probably didn't have the [TS]

  finest fast enough that you didn't have many apps it took more like a second [TS]

  second half or two seconds right but if you had something like a game that you [TS]

  played frequently they have like a five second load time and it reduces to 2.5 [TS]

  second load up on the five ask that would you feel that change so a part of [TS]

  it depends on ya and that has lost it with the CPU probably than the speed of [TS]

  the flash memory or other factors are ever but when people run benchmark [TS]

  sounded like a look at these apps a large twice as fast as it doesn't matter [TS]

  if it launches twice as fast if the majority of the time on the five was [TS]

  spent doing the animation and i know i mean like that starts to become the [TS]

  gating factor we're okay so the finances faster but there's zero point three [TS]

  second transition from the home screen to the launch screen right that's never [TS]

  going any faster know how fast your phone get so you may have more frames of [TS]

  animation it made on a slower phone it may take a while before the animation [TS]

  begins he got an extra point 2.1 seconds for the animation begins right but if [TS]

  you an infinitely fast fun someone is programmed car animation you know [TS]

  an animation with a fixed amount of time and that becomes at once your phone is [TS]

  infinitely fast did the amount of time program for all the animations becomes [TS]

  the limiting factor in how fast your phone feels i'm talking bout animations [TS]

  we talk about iOS 7 a little later but that could be those two things combined [TS]

  one that you didn't run a lot of apps that took a long time anyway and two [TS]

  that i seven cranked up all of the transition speeds and now they become [TS]

  sort of a long stick in the poll of lunchtime the transitions that may be [TS]

  why doesn't feel better I mean I can tell you is that I don't know that I [TS]

  would say that the 5s feels faster than for us because of actual speed and to [TS]

  your point but the animations are so much more fluid like the frame rate [TS]

  based on just my eyeballs with no scientific tester empirical test [TS]

  whatsoever [TS]

  the frame rate seems so much better and it really improves the experience and I [TS]

  didn't notice it that's why I know I said this before but I didn't notice it [TS]

  in the 40 S unseal I had tried it on the 5s and then it was just immediately and [TS]

  it was it was it is a world better stuttering is terrible and like thing I [TS]

  notice on my iPod touches the very very brief pause before the animation begins [TS]

  but she will never notice unless you have another device like that you also [TS]

  use frequent it doesn't have that caused the friend does the frame rate and those [TS]

  like the pause before it begins like any time the phone is responsible for micro [TS]

  second it's just that's crazy making right and so did that unresponsive time [TS]

  doesn't count towards time taken to complete the task as far as you're [TS]

  concerned the the action that you hadn't begun yet but it makes the phone feels [TS]

  slower and my 4th generation iPod Touch should not have you upgraded OS X cos [TS]

  it's slow and crappy there and upgrading my iPod Touch 97 it does ok but I [TS]

  definitely noticed the length of the animations increasing [TS]

  so anything else about hardware this episode is sponsored in part by some of [TS]

  its not hardware it's a new sponsor though it is called dang it that's right [TS]

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  once again that good at doing died Oct 3 their their app [TS]

  kind of the short end of the stick here they're apples rejected for a minor [TS]

  thing by sweet they've resubmit it probably gonna be at the time his [TS]

  podcast comes out just in case not the app is right around the corner so hang [TS]

  back in there and in OKC even you do [TS]

  client work and you have to track your hours oh yeah how how fun is our [TS]

  tracking for 44 people like it is extremely unfun and the more things more [TS]

  projects you're on the less fun it is so if I'm working a nine hour day and it's [TS]

  also one client that's not too terrible but if I even splitting that day between [TS]

  two clients or god forbid three or four it gets really annoying really quickly [TS]

  yeah I mean it's and and the the software to attract I mean there's like [TS]

  a million things out there do this [TS]

  most of them are terrible exact it's it's not it's not a great field so dings [TS]

  walked in there and they they sent me the screenshot of the Raptors time [TS]

  record this but they sent me the screenshot of the app and it is [TS]

  beautiful they had this awesome iOS 7 redesign or design mother and you know [TS]

  we can talk later I have seen a lot of pretty mediocre I was 7 redesigns abouts [TS]

  wear you know an app that was just just you know default UI kit stuff continues [TS]

  to be default UI kit stuff with no air rethinking of anything and it ends up [TS]

  just looking really terrible and doing they they have taken Iowa 7 designed to [TS]

  heart and they have made absolutely no better design than many of Apple's iOS 7 [TS]

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  name to its like being in fact to give you some just one little quick thing to [TS]

  give you some idea of the attention to detail that during his year in their [TS]

  screenshot you know early today I saw somebody tweet I forget who I think it [TS]

  was the teacher somebody who tweeted that it annoys them whenever they see [TS]

  carrier on somebody's status bar in an App Store screenshot screenshot the [TS]

  simulator where the enormous AT&T whatever it just says the word carrier [TS]

  and that's really tacky if you leave it in your apt screenshots ding on the [TS]

  screen trust they've sent me to show off their app it's made by a company in [TS]

  tight [TS]

  and the carrier string has been replaced with TIGI da tht for tight and that's [TS]

  just it's a it's a nice little touch like they thought about that you know [TS]

  and be amazed how many like crappy status bar aisi looking like but the [TS]

  battery is down 20 to the bread and there and it has like some weird lawn [TS]

  care anymore the word carrier crop that out [TS]

  know they they take these things seriously and the great thanks a lot [TS]

  today so I was 7 johnny's you seem to have some thoughts about this when I can [TS]

  talk about overcast but we're getting there [TS]

  the times I've been trying so hard to not talk about that on the show what I [TS]

  saw that tweet Jose saw a guy guy English tweeted or somebody to meet [TS]

  between the word overcast like all someone slip that was supposed to be [TS]

  then like this is like in real time while you were given to talk probably [TS]

  right yeah that was felt bad for you for a moment I'm just for a brief moment yes [TS]

  it would we want to talk about I was 7 for sure so John how was your first week [TS]

  with I was using it for a while [TS]

  has been developing on it and you did you upgrade WBC [TS]

  I waited I remember what it was like maybe three or four I'd say to you you [TS]

  were before me for sure by like one or two bidders so I've been running it for [TS]

  maybe a month maybe two know and everybody is talking about and I know [TS]

  but I only saw WWDC only played with that of the people's phones briefly and [TS]

  then just like said goodbye to it as well I'll come back to that again when [TS]

  it's when it's released I guess would be busy with maverick's and distract myself [TS]

  that stuff and just figured I would give up along time to fix stops about it when [TS]

  I see it all seemed like you know a good final version and so now I I put on my [TS]

  iPod Touch but they was really sweet little bit of a challenge because of [TS]

  Apple's usual server woes [TS]

  and I've been using it and I tweeted sometime early this week i say bout that [TS]

  was the only video review of Iowa something that you need to watch it only [TS]

  17 seconds law and this is a youtube video that will put in the show notes of [TS]

  a little boy named Jack looks to be I don't know 4532 I can't tell kids ages [TS]

  even though I have kids of my own bathroom they just stuck in talking and [TS]

  in the short video shows the boy crying and the moment he's described as [TS]

  something of a mom says what's different is the kids crying but I was jack says [TS]

  that says well you just gonna have to get used to it [TS]

  Jax's know as the video little boy crying by myself and that was you also [TS]

  that's what I posted I said this is the only video of you how's that he had to [TS]

  watch so I seventy times long posted a link to write so there's multiple [TS]

  possible interpretations of that I do this sometimes intentionally sometimes [TS]

  not intentionally this time was kind of intentionally where I didn't I don't [TS]

  offer interpretation I just I wrote that one thing which said you know this is [TS]

  the only if you need to watch you can't even tell if that's sarcastic or sincere [TS]

  anyone who's to say what it means possible interpretations first one is [TS]

  always something so bad makes all kids cry right that interpretation be like I [TS]

  had iowa 7 I'm tweeting this link to this video and so other other people [TS]

  interpreted that way but they like to not until you get people saying I was [TS]

  seven isn't bad you know your duty had caused you think it's bad or people on [TS]

  your right on I was a piece of crap right so there's a huge swath of the my [TS]

  following public that thought I was posting that video because I thought I [TS]

  was with somebody make children cry and the other popular interpretation is that [TS]

  I was seven is great and anybody who complains about iOS iPhone is a big baby [TS]

  just like this big baby and so I got their place most people going I'm not a [TS]

  big baby just goes ahead I was some of our son has problems or other people [TS]

  saying yeah that's right all the people complain about how a summer just a bunch [TS]

  of whiners right so it's like four distinct reaction [TS]

  to these two possible interpretations in pretty even supply and very little very [TS]

  very little kind of people asking me what I meant by that tweet because [TS]

  everyone responding thought they already knew exactly what I meant that sweet [TS]

  whether they agree with it or not so what did i mean that I mean that it's so [TS]

  bad it makes kids crying to me that people complaining about her big babies [TS]

  I meant both that's why it was the only if you need to watch because it contains [TS]

  all possible positions and I think all those positions are valid touchy-feely [TS]

  for a moment here but this is the reason I posted in there is another the video [TS]

  was so great we think might think they like as we get older and more mature [TS]

  every change into something better like you know little kids are crappy and [TS]

  stupid and dumb things and that we get older and better better people than that [TS]

  like when we drop our ice cream cone on the sidewalk we don't cry [TS]

  tantrums when it's time for bed you know when someone tells us that we can't have [TS]

  something we don't fall on the floor and scream like that's those are things that [TS]

  little kids do and we're grounds we don't do that so obviously we have [TS]

  changed into a better a better form higher form of life but that's that's [TS]

  the common view of you know aging and nurturing stuff but another model that I [TS]

  think works equally well possibly better is to not think of it as US transforming [TS]

  from the scrappy little mewling screaming pink thing that puts pants and [TS]

  just you know high-minded a deal but think I'm like Russian nesting dolls you [TS]

  know those are like the little dog around it as I wanted to come but I [TS]

  think so is that what the video file format is based off of the name so that [TS]

  makes sense yeah but the Wikipedia page but that model as we get all their all [TS]

  you're doing is adding layers increasingly sophisticated landers and [TS]

  the reason this model is interesting is because the screaming crying [TS]

  four-year-old is still in the middle as like the smallest da like it doesn't go [TS]

  away it's still there and so when something like I was 7 comes along all [TS]

  of our inner cranky four year olds are crying about [TS]

  out right doesn't matter how old they are how much are we are where the big [TS]

  nesting doll and inside every one of us is little tiny you know for you girls [TS]

  crying in there and some peoples in her four-year-old crying louder than others [TS]

  and in this model of doing sort of human behavior extreme reactions to Iowa 7 [TS]

  both extreme good reaction is an extremely bad reactions can kind of be [TS]

  seen as like reactions that inner child so the extreme bad reaction is like your [TS]

  inner child is cranky about I was seven I don't like it I don't want change but [TS]

  the outer layers like will come out of my crimes that my feet about it but I [TS]

  will channel that energy into a more sophisticated form of protest which will [TS]

  be tweeting the words I was seventy socks and a writing writing a blog post [TS]

  for you explained at length exactly why I was an extreme good reaction is that [TS]

  same four-year-old crime going on is different and it wasn't 6 I'm still [TS]

  crying but the other reaction is say but wait a second I'm better than that I'm [TS]

  not a four-year I'm not a big baby and then trying to find the money to look at [TS]

  I was in there must be something good about it [TS]

  crying because things have changed but I'm a much more sophisticated rational [TS]

  thought and so you're reacting against your four year old and calling yourself [TS]

  a big baby and then you react most drawing to people who have the same kind [TS]

  of reaction so when you see someone else whining you like because you felt that [TS]

  same feeling inside yourself changes everything isn't it kinda ugly and [TS]

  jarring you fought that feeling back and figured out but the real situation has [TS]

  an easy someone else exempting it you're like it's kinda like where you like pick [TS]

  on people who have the same weaknesses as you do like more violently than you [TS]

  would have people that we don't have this probably some psychological phrase [TS]

  for that I think that's definitely the case when any piece of software [TS]

  operating system are things that tech nerds are like intimately familiar with [TS]

  changes in a big way when the change is actually good are actually bed change [TS]

  causes that little four-year-old cry just like this little boy Jack in this [TS]

  video Christ and I think understanding why jack is crying and how are interred [TS]

  jackson also crying about this helps us to you know if you're aware of that if [TS]

  you're aware of this thing if you have this Russian nesting doll [TS]

  mind then you can sort of figure out what the real situation has not become a [TS]

  slave to these inner motivations you don't think about it if you don't like [TS]

  think about these feelings and try to like analyzed them rationally you will [TS]

  not be aware that there there at all you'll deny their existence but they [TS]

  will subconsciously sort of affect how you react to things so that's why I [TS]

  really like this video of a crime and I definitely experienced all his feelings [TS]

  on my end her four-year old man using I was so that video 17 seconds you've been [TS]

  talking for five or ten minutes I thought it was a great this is John this [TS]

  is why I love you I just want you to know it or not the money I liked how [TS]

  everyone else's reaction to it like you know was part of my consent performance [TS]

  art that one tweet however it also reaction that's exactly what I'm talking [TS]

  about all of you people and I'm not talking any of them that they're right [TS]

  or wrong just like that's what's going on with a 77 cents a share beating Marco [TS]

  posted a post about the animations being longer in denying him yes of course it [TS]

  annoys me of course it in there longer I would love the first thing I did was [TS]

  turned on reduce motion because I could not stand off lots of people will talk [TS]

  about motion sickness which I am susceptible to maybe like I did feel a [TS]

  little bit of vertigo even with reduced motion off just from the animations but [TS]

  I found that my normal way of dealing with motion sickness also works in 2007 [TS]

  so the normal way in like a movie vehicles to make sure that when your [TS]

  eyes see agrees with your inner ear feels so you wanna be looking out some [TS]

  window that lets you know when the car turns you see the scenery turning and so [TS]

  then you know everything matches up into fine well things move on the screen I [TS]

  was seven and there's no way my inner ear is going to agree with that but I [TS]

  can at least help my brain along by once I realized what the animation is going [TS]

  to be looking in that direction so fight at LA right icon and it seems in to fill [TS]

  the screen once I know that's going to happen I can focus my eyes down that [TS]

  things would have thought the animation through you know not like it's a big [TS]

  country thing to do but eventually you did you learn where to look right before [TS]

  I was looking at the center of the screen because I was 6 or just make [TS]

  everything seem mad [TS]

  center but now when I when I tap and lower right my eyes look at the lower [TS]

  right and follow it as it turns out in full screen and that has helped me not [TS]

  feel quite as dizzy when the animations are taken or just the look at all the [TS]

  animations are going on because they do take longer understand why they're there [TS]

  I understand the model that they're providing I'm willing to give up but [TS]

  mostly a pass on that but I would like things to happen faster if I had my [TS]

  choice and the final but here is the note that the science of usability this [TS]

  is something that I love from the old world Apple that's missing from the [TS]

  current Apple but certainly when Steve Jobs came back he did not like this is [TS]

  possibly could [TS]

  usability ideas that there's a way that you can test with science imagine that [TS]

  whether something is usable are not like that it's yes there's an art to it and [TS]

  their style and his creativity and stuff like that but it's also things you can [TS]

  actually test its laws them the one never knows about a few guys testing how [TS]

  easy it is to acquire and click on targets based on their size and distance [TS]

  from the cursor in all sorts of things like that that same thing applies to [TS]

  physical things aren't so you can have multiple designs of how do we arrange [TS]

  things where to put the buns how big are the buns do we have buns at all to Him [TS]

  scrollbars but easier to discover something you can argue about it all you [TS]

  want but one of the tools you have in your toolbox to figure out whether [TS]

  whether something is actually good interface or not is science you can have [TS]

  a theory you can construct an experiment to test that theory you can test on an [TS]

  actual people and you can take the results and decide whether it's good or [TS]

  bad refine and going on now that's not to say that that's the only approach [TS]

  should take because that's all you do is actual scientific usability testing you [TS]

  can end up with an interface that is quote unquote usable but it's not [TS]

  pleasant to use is not attractive like his other qualities that may actually be [TS]

  at odds with usability but make for a more pleasant overall experience so when [TS]

  jobs came back to Apple it seems like he was not in favor of the old human [TS]

  interface group which did a lot of this research because as far as he was [TS]

  concerned they were doing interesting research fine but where were the great [TS]

  products they were [TS]

  he want to make great products and all that sort of academic scientific [TS]

  research was not producing great products therefore needed to go and [TS]

  screw that I could use my God and my artistic taste and a bunch of smart [TS]

  people to make things I wanna go go go with that and I was 7 has brought back a [TS]

  little bit of the science of usability stuff in the criticism of it because [TS]

  people are like ok all these little outline icons I don't like them I don't [TS]

  like those outlined icon and so someone will play out I put Lincoln the the [TS]

  notes fine hair I think harder to recognize and some of its ok well let's [TS]

  sort of kind of use science to test it to make a bunch of icon some of them an [TS]

  outline some more solid thanks and see you we know test recognition speed and [TS]

  the results were inconclusive in this thing but the whole idea that when [TS]

  something is not teach when something is not to your taste for some reason [TS]

  whether it's because it's a change or because you don't like how it looks [TS]

  then only then people go well I think this is worse and I'll try to find a way [TS]

  to prove it was just kind of person are you should be doing you would hope that [TS]

  Apple but only make these decisions because they found to be usable in some [TS]

  way but I think it's a pretty good bet that Apple just doesn't do that kind of [TS]

  thing anymore I think almost entirely off their got an artistic creative [TS]

  decisions and almost none of it is based on actual scientific usability testing [TS]

  certainly not directly and maybe not even indirectly and I want to see an iOS [TS]

  7 is a lot of heart a lot of style a lot of things whether I like them or not [TS]

  that I have to think are not the result of testing and I'll Sixers same way [TS]

  they're not testing like leather and stitching stuff like that and maybe [TS]

  doesn't even make a difference but sort of the underlying philosophy of how [TS]

  things should work I think they had a philosophy I think there are less [TS]

  interested in science than they should be and that's not just rely on a [TS]

  summer's trip everything it just comes to the front now because I was 7 the [TS]

  transition points and all the things that are different stylistically the [TS]

  people who don't like them are trying to look for explanations of why they're [TS]

  empirically bad hi I don't think there are good explanations why they're really [TS]

  bad or good because individual like bloggers and I can do their own [TS]

  scientific experiment that Apple has very little to support themselves or at [TS]

  least that they've shown to support their decisions [TS]

  and that's the way we like it and we think it's sort of like a metaphor for [TS]

  layering that works and I happen to like in those student doctor dranks post [TS]

  about the IRS and parallax effect of like when you put control center until [TS]

  the phone doesn't quite work the way it should [TS]

  according to their physical model and whether that's a feature about governor [TS]

  ever yeah those plus basement I thought so nice and one more thing if you were [TS]

  making a magazine design or road sign or a newspaper or anything that you would [TS]

  want to be laid out with a bunch of information it's easy to to consuming [TS]

  and define like this important information in the secondary information [TS]

  and you want to be readable and organized in a nice way nobody in any of [TS]

  the established mediums for displaying now basically text and images in a [TS]

  rectangular background would use her lines for everything I know they're [TS]

  excited airlines and cruise around the screen and I understand going to an [TS]

  interface that I recognize everyones gonna be using redness that we use these [TS]

  airlines except me of course refuses airlines into fancy things and [TS]

  everything will be run in the future so we use them but overuse of hairlines [TS]

  this epidemic in Iowa so both in Apple's on out and other people that I think [TS]

  it's fine to use her lines but you can't use them everywhere because if you use [TS]

  them everywhere they lose their effects on I mean I don't highlight so much for [TS]

  like it should be used for a reason and in balance with other things because if [TS]

  you use it to everything and headlines all you've done is just make the entire [TS]

  thing like weaker in lighter and dimmer the same complaint people have about the [TS]

  the typography airlines allowed the bold things to contrast even more airlines [TS]

  ever you've lost that I think the same thing is true the outline I come to [TS]

  Charlies airlines but they're kind of like fading off into the distance and I [TS]

  know that's kind of what they want we're like it fades into the background that's [TS]

  not supposed to be content to know come to the front but it's such a fuzzy [TS]

  philosophy of if I had never had one sort of artistic again non-scientific [TS]

  complained about this is that the hairlines it seems to be like a little [TS]

  bit too much [TS]

  you don't really quick to go back a step I actually wanted to point out that to [TS]

  me the Iowa 5s screen is actually considerably better prices and I can't [TS]

  put my finger on why of them maybe that's brighter and I understand this [TS]

  control that bubble butt but I do think it looks a lot better now and I'm sure [TS]

  on paper it's not supposed to be and maybe it's just the newness of [TS]

  everything not supposed to be the better but better color reproduction I [TS]

  definitely noticed although I think it's the same as the five screen this time I [TS]

  think they didn't change that component but yeah I did they every major redesign [TS]

  they improve the color gamut and the brightness and contrast and everything [TS]

  so John would you say [TS]

  Iowa 712 thumbs up [TS]

  still to be determined what do you think in summary it doesn't bother me I like [TS]

  like glowing and I like something I like the new look of things could get kind of [TS]

  tired looking at the old thing and I've said ever since [TS]

  windows Metro appearance came along on the scene however many months or years [TS]

  ago but you can't go back to like once you see that kind of interface when you [TS]

  look back when I saw the windows Metro demo I look back at my iPod Touch which [TS]

  was then running iOS 6 I guess maybe even five and look like crap right [TS]

  because this just that's the way the sort of artistic ebb and flow like [TS]

  bellbottoms the end of a long hair short hair and long skirts shorts here it's [TS]

  the fashion have gone away in one direction and it's making out swinging [TS]

  in the other direction so having Iowa seven which is along those lines like [TS]

  you know the opposite direction as I O sex with you know less clutter and and [TS]

  more sort of Matt colors and shapes and stuff like that that's refreshing even [TS]

  like you know the stupid new shape for the icons whatever you wanna call that [TS]

  thing I'd like that on the radar screen super lips slightly bigger now Marco you [TS]

  would ya it's like three points bigger yeah I noticed like it seems I like that [TS]

  it's like why weren't they so small before they think they should be bigger [TS]

  it's nice and I like little outline and like everyone everybody's doing their [TS]

  redesigns of their apps which is great [TS]

  I don't like to Instapaper icon though she tell them that I don't dislike it [TS]

  but I like this one better all the open would look ridiculous and I was seven I [TS]

  know it did because when I was running the first few pages before heading to [TS]

  paper bTW I I did have the icon and it did look ridiculous thing that bugs me [TS]

  about is the the images on sort of the sort of super newspaper behind their the [TS]

  images look like they're blurry and I know they're not just like super low [TS]

  contrast shrunken versions of the actual shrunken versions of the actual pictures [TS]

  but they don't look as Christmas makes the background little bit money to me I [TS]

  and the the previous version had the same minus problem but made up for with [TS]

  the super sharp like curling edges which again wouldn't fit and I was seven but [TS]

  it was like enough sharpness there to balance out the money that's going on [TS]

  track but I'm like I was 7 the features on the part that I'm enjoying the most [TS]

  liked being able to swipe up internal rotation lock make such a big difference [TS]

  to me even though swiping up is sometimes a little bit slower in like [TS]

  you just because I hate hitting the home button I now understand why it having a [TS]

  home button so much maybe I'm the only person I hate having the home but you [TS]

  don't know how much I wish for like three finger squish to get back to home [TS]

  in on the iPad I never touched at home but I can't help it [TS]

  the whole hand shower yeah and I can't I can't fully articulate why why it is [TS]

  that incredibly awkward looking at big hand pinch feel so much better to me [TS]

  than pressing the Home button on the iPad is not because the iPads in [TS]

  different orientations home but I just despise double tap home button for [TS]

  multitasking I despise hitting it to get back to the home screen but i just like [TS]

  a touch device should be all about you know my fingers against the glass and [TS]

  not about pressing a button in so I like being able to get the control sent to [TS]

  get control center into the rotation lock which most frequently used pitcher [TS]

  on the thing even though it's probably faster for me to do the other way just [TS]

  because it means that on the president [TS]

  you have to feel that way I don't know maybe I'm the only one who hates heading [TS]

  home on you know its funny on the iPad where I do have the five finger pinch in [TS]

  to go home I do that pretty much always on the iPhone it doesn't bother me I [TS]

  don't know if it's because the screen and so much bigger on the iPad and so to [TS]

  your point once I'm committed to being a nap or 22 operating only with screen it [TS]

  it like breaks the illusion if I have to hit a physical button on the phone it [TS]

  doesn't bother me at all [TS]

  double tap on the phone that kills me like the DoubleClick in a sauna not a [TS]

  good button to double up on the new multitasking and seven so much nicer for [TS]

  you can also see the thumbnails I still don't like how this girl I still feel [TS]

  like when I'm like trying to flick my way through them is still feel like it's [TS]

  getting away from me [TS]

  although one thing that is really cool is that you can you can close multiple [TS]

  apps at once dragged them away at that time most of the time the problem is [TS]

  there's a bug but still in the GIM where sometimes pretty regularly if I if you [TS]

  try to push away a few apps at once the screenshot portion of the UI will be [TS]

  flung away but the icon in the bottom will stay in the Apple stay running as [TS]

  if to exit the majestic creature go back in and clear with you that that that [TS]

  happened to their screens will reappear when you get back into it I'm still [TS]

  happy to do just one of time because that mean anything they removed the tap [TS]

  and hold from iOS is my friend can't stand tap and hold in any context it [TS]

  drives me nuts and tapping must handle texts always suck to ya like tapping [TS]

  home alone at the little action houses like flick Flickr flicks oh yeah oh and [TS]

  I will say that the to go back to the hardware again the touch heidi is matter [TS]

  it is absolutely magic and I love it I never ran we talked about this before I [TS]

  never enter passcode except when I was traveling now like Marco said I'm [TS]

  running one and I would say my success rate is somewhere in the nineteen [TS]

  ninety-five percent range [TS]

  and it is really fantastic and very very stupid finally quick so do things up for [TS]

  that and I never never did a passcode on my things fine I never heard of America [TS]

  Marcos camper like if I was to get some good touch idea it would be like I'm [TS]

  increasing my security for hopefully very small and k-means but in from [TS]

  people who don't have a passcode I was someone's ability let you swipe the [TS]

  whole screen to the right is kind of the equivalent of before you had to get your [TS]

  thumb down onto the little narrow thing which granted I could do with my eyes [TS]

  closed with both hands but this point but are still overfishing now knowing [TS]

  that I can swipe to the right [TS]

  anywhere on the entire joint lock screen that's all I do that now and I find that [TS]

  I actually slept much higher than it did before [TS]

  yes I'm here now that the deadline of thumb Greece's now I no longer just a [TS]

  bottom part of my phone now it's kind of like in an arc across this topic is much [TS]

  more natural so thumbs up for those of us without a fingerprint sensor still [TS]

  getting the benefit of more comfortable opening up of your phone after powering [TS]

  on I will say it so I you know I've never used to pass code when I got the [TS]

  five of course this is actually pretty sure thing when you when during a little [TS]

  activation thing like little welcome process where have you been blogging [TS]

  iCloud so that it tells you enter passcode lock in at like now it's time [TS]

  to enter school again and you can skip it but it presents it as the default [TS]

  that ok now you have to set a passcode and hate on Sept oxide you are you're at [TS]

  it so it's interesting that they're really like pushing people to do this [TS]

  that being said I'm not sure me to keep that all of the time it's it's good [TS]

  enough and granted again this is a few hours of you so ask me the next week but [TS]

  it's good enough that I'm perfectly happy to leave it on if I'm gonna be [TS]

  like at a conference or traveling where it would be more likely somebody might [TS]

  steal my phone or pick it up off the table something that even though my [TS]

  father was my pocket but [TS]

  as I'm just like sitting at home working at home not going anywhere except like [TS]

  the pizza place most days I don't really think it's worth it because it is still [TS]

  some friction there are still between having a Pasco not having a passcode [TS]

  there still is a few little delays here and there even with touch I D [TS]

  they're still over a few things you can't do it tonight I immediately found [TS]

  is that you you can't launch an app for development from Xcode with you know [TS]

  over the cable while it's locked so you have to you have to go unlock the phone [TS]

  so I can launch the app easily so there's little things like that like I [TS]

  am hitting some friction still so I'm not entirely sure to keep it but we'll [TS]

  see I will at least I will certainly turn on for conferences and stuff no [TS]

  question about that I never understood the people who did the passcodes like [TS]

  while there while they're in their house it's kind of like going from room to [TS]

  room in your own house and each time you go from room to room you lock door the [TS]

  key behind you going to the kitchen closed the kitchen door the key lock you [TS]

  know you're in your own house has a different threshold security and [TS]

  sensitive information in their phone but even if I guess I would only enable it [TS]

  if ever you know when I was going well and the other thing to consider though [TS]

  is that a lot of people have devices either provided by their employer or [TS]

  that are by virtue of being connected to their employers Exchange server email [TS]

  server they are subject to their employers ridiculous pass code [TS]

  requirements and so I haven't tested this but my understanding even if you [TS]

  have a 39 character full-text passcode because your employer requires a 39 [TS]

  characterful text passcode touch idea I believe will still bypass that and that [TS]

  that is . to be just an incredible win and luckily my might [TS]

  companies small enough that we don't have any of those draconian policies but [TS]

  I got to imagine for people who are members of really big companies that [TS]

  must be fantastic although they have many of those big company I T people are [TS]

  going to have read the various stories and say oh we find out how do you know [TS]

  that it is a wholly by the way you can use it either [TS]

  well that's probably true but not yet know that that fund hasn't spread yet [TS]

  that's it only takes like one spreading of that and then like half a people out [TS]

  there can use it [TS]

  you want to talk about something else it's also I would love to it is once [TS]

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  customizable templates he stumbles upon numerous design awards from prestigious [TS]

  institutions like the all wars with 3 W's [TS]

  the webs and Forbes it's incredibly easy to use but if you want some help [TS]

  where she has an amazing support team they work 24 7 there's over 70 employees [TS]

  in their New York office just dedicated to support and they're always growing [TS]

  that team so even that just the support team has won numerous awards recently [TS]

  they even won a gold Stevie Award Squarespace starts at just $8 a month [TS]

  and that includes a FREE domain if you sign up for a whole year up front plus [TS]

  every design automatically includes a unique mobile experience a responsive [TS]

  design that matches the overall style you've chosen for your site to your [TS]

  content looks great on every device every time you can turn it around today [TS]

  with no credit card required you can start building your website today see [TS]

  how space give it a shot just are building a site that you can import from [TS]

  some services it's pretty great sort of free trial today with no credit card [TS]

  when you decide when you decide to sign up for Squarespace make sure your offer [TS]

  code ATP 92 get 20% off that's now as far as I know it's only for the month of [TS]

  September [TS]

  you don't know what to do next month yet they just said 20% off for September so [TS]

  hurry up get that started and user Cody tv9 for the 20% off and show your [TS]

  support for ATP thank you very much to Squarespace for sponsoring a show there [TS]

  everything you need to create an exceptional website we talk on to that [TS]

  we actually got an email from a listener which was completely unsolicited and [TS]

  Sourav ended wrote in and said keep it up guys thank you for introducing [TS]

  Squarespace to your audience I recently made us wear space site from my wife was [TS]

  a fashion designer and it looks awesome I probably could not find a website [TS]

  designer who can come close to the site design I'm having now so definitely well [TS]

  received by westerners so just like Marcus at HP 9 go check it out [TS]

  alright so so do you do anything over the weekend Marco ya travel halfway [TS]

  across the country and to your product and travel back and made a couple of [TS]

  course would you do so tell us about this [TS]

  well that making this too much of the market show I S III announced at the [TS]

  xoxo festival which I guess is it's a lot like a conference but it's good to [TS]

  call the festival there are parts of it that harmonica festival the conference [TS]

  but I spoke at the conference portion of the festival I believe I have the [TS]

  correct and it's in Portland and is my first time in Portland and and so first [TS]

  of all from what I saw Portland [TS]

  a quick little anecdote here and I hope this doesn't offend the germans or the [TS]

  Portland Beavers [TS]

  Lindy's ok anyway [TS]

  Linux so a couple years ago I went to munich and is my first time in germany [TS]

  my first time in Munich and I was there only for a couple days for another [TS]

  conference actually and I had a friend in France who drove in to take me into [TS]

  it out for the night as he he was familiar with Munich and he he took us [TS]

  to the Hofbrauhaus which is famous now I didn't know that it was famous at the [TS]

  time I had never heard of it I didn't know anything about the place or the [TS]

  city or anything that cuz I was stupid American so I still have a stupid [TS]

  American opera house anyway so so we were in Munich and he take us to this [TS]

  place and he said just so you know the Bavarians take their culture very [TS]

  seriously and even though there's a lot of tourists here this is also there's [TS]

  also a lot of people who live here who come here and this is like this is not a [TS]

  joke this is not like a tourist trap this is not over the top like this is [TS]

  actually just like normal form of area and you go into this place and it's like [TS]

  every stereotype you can possibly imagine hearing about Germans as a [TS]

  stupid American it's like the giant mugs of beer the big guys playing the big [TS]

  accordions and everything like every everyone's happy in his big hall [TS]

  everyone singing beers on me its and their sausage everywhere which by the [TS]

  way is delicious I mean it's it's every stereotype you can imagine you would [TS]

  think that you walked into a Time Square terrible insensitive like parody of what [TS]

  we think germans are but that was real and according to our friends thats that [TS]

  is actually like takin reasonably seriously like that's that's not that's [TS]

  not like an insensitive joke [TS]

  how Portland was like you you you see an end granted I was only there for a few [TS]

  days but you see like that every stereotype you heard about Portland like [TS]

  every everything and even if you if you see if you put a brilliant I like I saw [TS]

  a few of them it's exactly like that like it's not a joke that actually the [TS]

  people are all I don't know how to describe it very well accepted it it's [TS]

  as if the entire city is really nice they will they ever wants to give you a [TS]

  hug figuratively I didn't get any physical hugs but figured to actually I [TS]

  didn't get a few but most people just want to figure to lead emotionally give [TS]

  you a hug and everyone's laid back nice non-judgmental and everyone's driving [TS]

  like crappy cars and going to really cool coffee shops everywhere has cool [TS]

  coffee and cool beer and all the copies very lightly roasted because it's the [TS]

  right thing to do and there is tons of stores that just selling gourmet ice [TS]

  cream I mean it's like it and it basically seems that the entire city is [TS]

  built by at sea and Kickstarter like just about everyone there I'm pretty [TS]

  sure I'm pretty sure the entire population of Portland works on their [TS]

  own project that was either either funded by Kickstarter or is sold on Etsy [TS]

  now some of this obviously is the crowd I was with but definitely the entire [TS]

  city had that vibe to it we're like I could not believe that it wasn't a joke [TS]

  that it was real and it all the best possible ways but it was very real life [TS]

  so awesome anyway while I was there I spoke at the conference and there's [TS]

  gonna be a video posted soon I don't know when but it will be soon and I [TS]

  announced their new video my next new a project the Big Apple had been talking [TS]

  about on the show for a few months which I announced as a podcast app and it is a [TS]

  pod catcher as some people call it a plays podcast does not record podcast or [TS]

  help you produce podcasts [TS]

  it is a podcast playing app and it's called overcast and it's not out it's [TS]

  not even close to being out but I'm probably three to five months away maybe [TS]

  from releasing 1.0 so yeah that's what I'm doing so why bother announcing a few [TS]

  things one was that I was filing for various like trademarks things and [TS]

  company creations to fight that I was in a similar to how like Apple announced [TS]

  the original iPhone six months in advance because they were finding all [TS]

  this FCC stuff in it they figured it might leak also part of it was that I [TS]

  was I was doing a lot of like paperwork stuff that if anybody did any digging [TS]

  they really fun and normally I would not be so arrogant as to think that people [TS]

  were like digging through my trash looking for secrets cause I'm not that [TS]

  important but that the possibility that somebody might come across a trademark [TS]

  filing or something I thought you know you know i i dont wanna I don't want to [TS]

  have to deal with that I also want to talk about it I'm facing a lot of [TS]

  interesting decisions and and you know design challenges and technical [TS]

  challenges during a lot of this some of what you're gonna be interesting to talk [TS]

  about in public [TS]

  some of which like i dont wanna like have to be worried about if I asked [TS]

  questions on Twitter Stack Overflow about some like or audio codec I want [TS]

  everyone to have to try and guess what I'm making the score audio stuff like [TS]

  that like this there's a lot of practical venues I'm also trying to open [TS]

  source a lot of this stuff and open source the AFC model class last week and [TS]

  that went well you know like I wanna be open source some of my utility closet [TS]

  making and I guess I don't want people like trying to connect the dots and [TS]

  figure out what I'm making based on what I'm releasing in the question I'm asking [TS]

  so all of that combined into me deciding that I was given this talk in front of [TS]

  an audience that is pretty much the perfect audience to announce something [TS]

  like this so I figured it was a very good opportunity for me to say you know [TS]

  what I'm just gonna announced this here and yeah I did and it went very well you [TS]

  know I have done that the secrecy until release thing before and it is certainly [TS]

  has its advantages that there's a reason why Apple almost always does that but [TS]

  you know as I said in the topic it is very stressful and so one of the things [TS]

  his house experiment in here I don't know if I'll always do this I'm [TS]

  experimenting and I'm trading the stress of trying to keep it secret for the [TS]

  stress of everybody asking me if it's done yet and I don't know if it's gonna [TS]

  be overall better we'll find out how did you feel like you needed the pressure [TS]

  that external pressure a little bit certainly you know I think there's [TS]

  certainly been like diversions like I i discussed a guest on the show by at [TS]

  least ask her how I had an original trademark issue with the name that I had [TS]

  and that name was overcast and i ended up working it out and maybe put myself [TS]

  into it now about how it worked out why I worked out but and you know how I came [TS]

  up with other names and biting news and news but that demotivated me for a while [TS]

  it was it was holding things up as a party without selling for a name I can't [TS]

  yet create the company so i cant get my developer account so I can't easily test [TS]

  things I push notifications stuff like that like there's all sorts of like [TS]

  little things that D motivated me to no end in both psychological and like [TS]

  roadblock ways like okay it kind of would help if I had this thing first [TS]

  before I could really work on this part of it you know so there was a lot of [TS]

  that but certainly there's more pressure will help and my original goal is to [TS]

  have it out for over seven obviously that didn't happen and it's not even [TS]

  close [TS]

  so we'll see so best guess when do you have a goal for when you want to release [TS]

  I would like to have it out this year in reality it's going to mean like late [TS]

  December but we'll see it there's I don't think there's a great chance gonna [TS]

  be earlier than that there's a decent chance it might be a couple months after [TS]

  that maybe january february something that I really don't know I'm absolutely [TS]

  terrible at estimating time like this and as most are but I'm I'm even more [TS]

  said it I really have no idea the the underlying data and sink and audio [TS]

  layers are all basically done I'm basically now building the interface and [TS]

  parts of it are done [TS]

  parts of it are very much not done there's still a lot of missing features [TS]

  that I haven't landed yet [TS]

  basics like adding and removing restrictions like they haven't done that [TS]

  yet there's big big things that are not done yet that would block of 1.0 so [TS]

  there's still a lot to do so I really have it it's very hard to estimate how [TS]

  to be now do you feel like a second ago do you feel like you've got a pretty [TS]

  clear design or or idea and and you're just kind of filling in the blanks at [TS]

  this point are you still toying with it [TS]

  messing around trying totally different paradigms get where do you feel you are [TS]

  with you I sighed well as I said in my post the the most important navigator [TS]

  them at the most important design challenge in a podcast app is the Now [TS]

  Playing screen because you have all these incredibly competing pressures and [TS]

  like you can't satisfy everything like they were there is a great blog post on [TS]

  Joel on software forever ago but not as far as I'm so depressed I think it was I [TS]

  think it was in the 2010 decade [TS]

  and it was it was talking about the design of a city garbage can and he was [TS]

  saying how you know K has to be both heavy to stay in place but also [TS]

  lightweight the people can't easily and has to be easy to throw things in but [TS]

  hard to throw a certain things and hard to get things out into things over and [TS]

  like its heavy and light big and small [TS]

  you know easy and hard to use it like this always competing pressures there's [TS]

  a lot of that in the design of lots of things and software end and the podcast [TS]

  now playing screen is no exception [TS]

  you know you you look at all the controls that that most of us have tried [TS]

  to cram in there and you know it's you can see why they do it if you don't have [TS]

  the big if you have two big album art it looks really nice but it also takes up [TS]

  the vast majority of the vertical space so you can not have the big out more [TS]

  downcast us you can shrink that away and then he leaves room so you can show show [TS]

  notes but you still lose a lot of space you can show the big albemarle what [TS]

  everyone else does but then you have these basically two zones to put skinny [TS]

  controls the top bar on the bottom area and most of his absence done is [TS]

  basically clone the iOS 7 music app and with with its arrangement of controls [TS]

  the most part that's almost almost all these major have done that and [TS]

  and I don't think it's the best arrangement there's a lot of that I'm [TS]

  going to do separately or differently from what they're doing and the others [TS]

  but like it this is not an easy problem at all [TS]

  a lot of them have also done things that I think are a little bit odd the cool [TS]

  new thing which a few of them have done is to pull colors from the artwork to [TS]

  use as the interface tint color i I've had this running a development for a [TS]

  while actually turned it off a couple weeks ago because it just wasn't like [TS]

  the colors it pulls Coronado is good for the control and it was weird having [TS]

  having interface be that inconsistent like every time you look at it to be a [TS]

  different look and it was it was a little bit jarring causes a few other [TS]

  problems like ok well if the now playing spin has a 10 color what about the rest [TS]

  of the app do you give it to the whole apt 4d given just two that's greed envy [TS]

  you give it to the whole Apple then what happens you know if you don't play [TS]

  anything but what color to use it for a few give to you that screen then how do [TS]

  you make the transitions between those two screens look look ok there's all [TS]

  sorts of little like bothering challenges involved in that that's [TS]

  annoying they also do is most most apps including Apple's show the artwork in [TS]

  the List screen as a grid like that you just like the big the big thumbnails [TS]

  show as a grid and it looks really cool you're looking like you're going through [TS]

  a great of help ease if anybody was action as an alt is so you know you're [TS]

  going to Vegas this grid I have that working in mind to it easy cuz the [TS]

  collection view collection views make that extremely easy to do but I'm [TS]

  pulling it out because it drives me crazy when ever find a show it because [TS]

  finding a show in a grid is terrible when he gets like swimming with your [TS]

  eyes looking at a screen shot it looks good it looks really good [TS]

  however it doesn't work you have to zigzag with your eyes back and forth and [TS]

  it just does not work well [TS]

  and in fact John weren't didn't you always complain about instigators iPad [TS]

  app in that regard I did you see 2011 yeah said it like that anyone was not in [TS]

  the cafeteria cuz I believe I was sitting there when this happen in my [TS]

  recollection of it was you said hey John look at what I'm doing for Instapaper on [TS]

  the iPad and it was I don't like it immediately there was no I think it was [TS]

  in Presidio and then when you for the grid but I don't know right and and you [TS]

  know with its neighbor it was a little bit better in that I'm not usually [TS]

  scrolling through to find something in particular I'm usually just looking at [TS]

  the top of you and saying oh give me that one but I am and it was killing me [TS]

  because I would read i wouldnt windows read from the top I'd really like you [TS]

  know the fifth one down the right and I would shift everything over so items [TS]

  that used to be on the left are now on the right and I am that used to be on [TS]

  the right and left his two columns and so now I could even use like my spatial [TS]

  memory of where was that article about the whatever it I start skimming [TS]

  left-hand column not realize that because I had read something higher up [TS]

  everything that shifted and now have to look at the rand calm and then [TS]

  eventually you just go to the exact cause that the only viable hit every [TS]

  point to make sure you're finding it whereas when it was just a big list look [TS]

  like that too much hard on her room although I like seeing all the titles [TS]

  but then you just look at one spot with your eyes negro [TS]

  yeah and and it's also easier if you know they're going to be sorted in some [TS]

  way especially if they're going to clear something that is really really easy to [TS]

  then browse that and finally looking for a given time you find a more natural to [TS]

  like in our go back in time as a linear list second time is left right left [TS]

  right left right exactly so yeah it's making very different decisions in some [TS]

  areas as he's under wraps because obviously as you can tell if you've ever [TS]

  listen to me ever anywhere I have opinions that are pretty strongly held [TS]

  sometimes and I'm not afraid to look at them and say you know what everyone else [TS]

  is doing this this way but I think that's wrong or I think I have a better [TS]

  way to do it you want a free free feature suggestion yeah [TS]

  is one you probably shouldn't use because probably like my annoyance with [TS]

  the home button it only applies to me but applies to me I mean like five other [TS]

  people so if you want to sell six copies of this program I i've listened to my [TS]

  iPod shuffle so I'm really not in the audience figure at all anyway because I [TS]

  like to have the physical body clip onto my clothes or whatever [TS]

  looking all which is pretty much can't do no matter what you do with that hope [TS]

  that the now playing screen solution bob was like a small anyway when I am using [TS]

  an iPod touches on the podcast which I occasionally do like i hook it up to a [TS]

  speaker dock I don't have an airplane 12 speaker dock and you know listen to the [TS]

  house and stuff [TS]

  the challenge for me is going to an episode and then moving little scrubber [TS]

  thing to find where I like left office maybe I was listening to an iPod shuffle [TS]

  which of course doesn't think our guys to play point with you know my iPod [TS]

  Touch Diamond synchronized with the like at all and I went there not surprising [TS]

  that each other office too many different devices so we need to find [TS]

  like where is that spot where I was listening and very long podcast which I [TS]

  listened to when you have two hours [TS]

  unlike the width of an iPhone screen there's not enough resolution and moving [TS]

  that little something to be able to to you know to get to the spot that you can [TS]

  get close but like then you like ok I gotta grab that little circle thing with [TS]

  my thumb and I move 1601 pixels actually like a minute and a half and I'm too far [TS]

  and it's really just not possible just not enough resolution there so when I [TS]

  think about how I would like this to be I think about it like a video game where [TS]

  instead of being the direct manipulation which are totally supposed to do and I [TS]

  have a sign on the Mac we're like I move my thumb potential circumstantial stays [TS]

  right under my thumb that's exactly how it works you have to end up going to a [TS]

  model where you are controlling like a little like the little lines [TS]

  intersecting the timeline of audio and you have kind of like a jog shuttle [TS]

  whatever thing where as I push it to the right that little longest aspirin faster [TS]

  and has it goes faster and faster [TS]

  the zoom zooms out to see more of the lines with maximum speed I can see the [TS]

  entire two hours of audio but slower speeds arm actually seeing in the full [TS]

  width of the screen [TS]

  you know maybe like a minute [TS]

  thirty seconds of audio and understand explain like where you're not sliding [TS]

  the thing back and forth accelerate to the right to left depending on how far [TS]

  off-center you put that thing and the key thing is that as your guide goes [TS]

  faster you have to zoom out like a super smash brothers when you get far you know [TS]

  far away from each other on the board [TS]

  zooms out so they both stay enviable and a closer together than not enough time [TS]

  explaining it well but this is the type of system that would give you give me [TS]

  enough control to winning at closer to to where I want to go to fine-tune its [TS]

  true actually many audio editing application and applications when I want [TS]

  to fine-tune something I want like that [TS]

  second half second that microsecond to fill the full width of my screen so I [TS]

  can really finally adjusted but when I wanna selected an hour and a half but i [TS]

  wanna see the whole thing right and you have a little zoom in zoom out that you [TS]

  can manually do but I would like it's sort of the automatic based on how fast [TS]

  my little guys moving described around that I don't know who wants that feature [TS]

  32nd back a second forward whatever is perfectly fine for animals but for me I [TS]

  would definitely be interested in any audio playback application to let me [TS]

  scrubbing find my spot with that kind of precision yeah I I totally get what [TS]

  youre saying and I have actually really thought about doing like some kind of [TS]

  really cool scrubber to to do that kind of 22 other kind of precision like a [TS]

  logarithmic type of you liking I i've talked in the past about how I wish [TS]

  somebody did a lot of the calendar view the same thing applies to to GPS and [TS]

  directions display where like you know I wanna see like the next the next block [TS]

  of my direction in great detail but then I don't need to see also wanna see like [TS]

  what am i doing over the next half hour in far less detail the counter you know [TS]

  I would I really need to see today in in hour by hour detail but maybe the rest [TS]

  of the week I don't and then you know 430 for the next three weeks I really [TS]

  don't need to sit at all [TS]

  so you know having a kind of like logarithmic you know DK of of the view [TS]

  scale and some kind of sensible way I've always really enjoyed thinking about [TS]

  that and occasionally try to build it I think I can apply is similar kind of [TS]

  technique here with the scrubber the good thing about the scrubbers you don't [TS]

  actually unlike the counter thing which is also a good idea you don't actually [TS]

  have to see like you just need to see today in detail when you're going when [TS]

  you're moving slowly and the only time you need to see more of the outside is [TS]

  when you start to move faster because like this note like I'm not saying show [TS]

  the audio waveform I could just be a horizontal line and like the thickness [TS]

  of the line shows how far is it until you are so when you moving super slow [TS]

  the line is super thick and your vertical line intersecting it is just [TS]

  moving along slowly when you move fast like you can tell you're doing out [TS]

  because the longest are you could use the auto-embed for my guess but it seems [TS]

  like more work than necessary and maybe it would help in terms of showing [TS]

  loudness levels or whatever but this is a type of you I love it [TS]

  most people think it's stupid I can be and you feel like trying to go for an [TS]

  ETA by making the school Iowa seven looking zoomable waveform at 60 frames [TS]

  per second it's like a little OpenGL game embedded in your application and [TS]

  there is an aspect of that he liked it would be needed cool a lot of people [TS]

  seem to like this seems ridiculous but I think there's an actual practical [TS]

  benefit for the five people on earth who want precision when trying to find where [TS]

  they left off on their seven other non internet-connected iPod podcast claim [TS]

  devices right so we're running a bit long let me ask you a couple quick [TS]

  questions one how much it's going to cost you 1 announced that no right is in [TS]

  you said you know your thinking about some UI things that you were gonna make [TS]

  it special that we're gonna make a special is there anything else that [TS]

  you're willing to talk about that would make the special [TS]

  no I just want to make sure we establish that lest we get a million questions [TS]

  about a hundred million dollars right and then resetting your blog for the [TS]

  dot-com just need to sell you just need to sell one copy and you can finally get [TS]

  that dot com you've always knew you could finally get the dot-com dunno why [TS]

  didn't you come down to 95 yes he came down by five million in his first email [TS]

  that's right you you you had told someone down five million dollars in [TS]

  price by the negotiator just like that when we're done I think so [TS]

  alright thanks a lot to our two spots this week Squarespace and ding and we'll [TS]

  see you next week now that show they didn't even mean to be in accidental [TS]

  accidental John [TS]

  Casey [TS]

  and you can show no thats Casey list and a team markle [TS]

  wait so we have a way of a major issue [TS]

  market gone in the trash in the chat is saying hey guys I was just in Montreal [TS]

  nitride the bagels and you were wrong [TS]

  New York bagels are better when did we have received your peoples were not [TS]

  better I certainly never said exactly and we're gonna well most of us are [TS]

  going to be at singleton in a couple of weeks in Montreal but I've never had the [TS]

  bills in Montreal I just heard that I should and I the same so I've gotten [TS]

  there the last two years 44 singleton but I still have never had ever had two [TS]

  bagels they're already had the bagels from montreal also one up on news and [TS]

  fancy talk about how their i mean their thing it's like it's not like it's it's [TS]

  using the same words describe what should be a different food plus a [TS]

  regional brand product shape than bring its a Montreal and granted mine and [TS]

  endured they would have to get to get down we purchase and then driven down to [TS]

  Boston in the night and so it's not that loud couple times 56 hours from that [TS]

  it's that mean they weren't super fresh but they were made that day [TS]

  Chicago Pizza Hut pizza that's like pyar ke curse I know like the Montreal bagels [TS]

  are very kind of dodi in good shape in differently sized and I just not New [TS]

  York bagels [TS]

  comedians like a little bit off more than a little knopf I get no and no one [TS]

  would confuse you took a New York bagel and that thing next to each other they [TS]

  would know you could tell there which is which one you would know these are [TS]

  different they apologize when you bite into them maybe you're resisting the [TS]

  heroines and overcast you have to like one or two I actually so I i've I'm [TS]

  doing most of the items I myself but I'm running everything by Louie Mantia and [TS]

  and so he's kinda like an editor of my insane idea sometimes my my first pass [TS]

  at the [TS]

  play rewind fast-forward icons I had to I'm doing all this as many as I can [TS]

  drive the procedurally so I had them all as just a stroke at the thin outline and [TS]

  Louise liked what he doing [TS]

  filters and I didn't look better so I like I i I really don't like the most of [TS]

  the iOS 7 icon designs like the the action Toolbar Icons them being like so [TS]

  the airline would be outlined base rather than being with filled shapes I'm [TS]

  not crazy about that I think about that I hadn't opened yet it was someone I [TS]

  feel the same way a lot of people I think feel the same way as we see all [TS]

  done and like your eyes just repeal and did you start to think that these must [TS]

  be worse in some measurable way because of how much they know I said I'd like [TS]

  some guy went out to measure it and he was not successfully able to prove that [TS]

  there were some doesn't mean they're not worse but he didn't do it so but I feel [TS]

  that went to like this there's a sameness to the net and not just a [TS]

  sameness of them turned recognition as a lightness like everything in the UI can [TS]

  be like you know I got so it's not so much that they were bad when their [TS]

  outlines that you shouldn't do outlines just that everything else on the pages [TS]

  in outline and they're an outline to it just becomes this like it's like a list [TS]

  parameters like a fingernail clippings I don't mail it just becomes a sameness [TS]

  like everything is outlines when everything is outlines you know nothing [TS]

  stands out whereas you can make something caroline's like those are once [TS]

  you fill them they're probably the biggest solid color recognizable shapes [TS]

  on the page does like oh yeah now I see what the plan the pause button on right [TS]

  off the bat I don't ask and 17 little things about 10 yeah I i think i I'm [TS]

  still experimenting with a lot of the visuals like the [TS]

  the playback screen I'm pretty well set for the design 444 1.0 of the playback [TS]

  screen all the other screens like that the navigation the lists the the [TS]

  playlists oh my god I have playlists all of those screens are pretty much done [TS]

  designed right now they're all just a placeholder table views and views and [TS]

  stuff but I'm I'm working on that mission to every show from now on I'll [TS]

  give you features suggestions I would have liked to more queued up for that [TS]

  show that's great yeah and and you should implement none of them just [TS]

  suggesting them and explaining why you should implement any of them but why if [TS]

  you did I would be the one person who use them if I actually used an app like [TS]

  yours which I don't so what you're saying is you would pay 95 million if he [TS]

  actually implements I don't know I wasn't typecast you know when I'm on the [TS]

  move in the car you know like in places where I can't look to touch a touch a [TS]

  touch screen that's why the Now Playing screen is so hard to design because you [TS]

  want to have everything that easy reach but for me like I'm also listen to [TS]

  podcast a lot while on the move on walking or in the car something and so i [TS]

  cant either like in the case of the car like I really can't look at the screen [TS]

  most of the time or in the case of walking where I can look at the screen [TS]

  but I'm moving and so I'm not going to be that precise my texts and I'd rather [TS]

  not have to look at the screen for longer than I have to you know there's [TS]

  there's all these conditions we're having a bunch of tiny controls and [TS]

  trying to cram all the functionality into one screen while also making it [TS]

  look good and you know making it hard to hit the wrong thing it's very hard to [TS]

  find a balance there [TS]

  r hazard you coming down any progress any new news I know it was pretty [TS]

  benchmarks they get updates from our graphs [TS]

  time squishing my jpegs like just playing around like that there are [TS]

  people doing copy editing now they're copying text that we know is not final [TS]

  nice how does how does the most recent battlefield is it feel releasable guess [TS]

  I mean like now that everything works and now that most of the iCloud stuff [TS]

  seems to be that's the other part of its like these bits on desk [TS]

  you know you're downloading ready to ship [TS]

  versus are the deaths on Apple servers somewhere ready to ship with them and [TS]

  having the disaster for the longest time like you know I cloud stuff like not [TS]

  working it was crazy wonky was it because of the client-side stuff was it [TS]

  because of its size but now we have the same bill like BP's be out for a while [TS]

  and it's gotten better I think and it's like well its haven't changed under [TS]

  Apple service getting better it's close like if I don't think they can say the [TS]

  DPA you have the whole time as the GIM figures like they're not in a hurry [TS]

  obviously they're not in a hurry the ship in IMAX without with with mount [TS]

  minor and yeah I'm just not in a hurry but that is like totally now it's taking [TS]

  you know if they're going to do that in mention anything about free upgrade so [TS]

  maybe Mavericks is gonna be free I don't know if it is good to tell me so I could [TS]

  write about that but they're closed I would have if they said I would not be [TS]

  shocked so you don't sound stressed which is good [TS]

  well it's like kind do about it at this point I get a display name on a look at [TS]

  it anymore I just wanted to know the information update the final tax give it [TS]

  like one last read through to make sure I'm not crazy [TS]

  and make a bunch of books and again until like the second phase of business [TS]

  like fighting with me bookstores and getting everything up right on the [TS]

  website so everything works and you know fixing broken links and doing all the [TS]

  stuff that you do when I get I want to move on to that phase to know how [TS]

  spectacular you describe the above part of this year you want to tell us how [TS]

  long it is I mean in terms of words it's a little bit shorter but in terms of you [TS]

  know size and number of the screenshots maybe it's similar but screens are [TS]

  already so volume wise in terms of megabytes it's like twice as big as you [TS]

  know the sizes so you know it's funny when are split sit across 39 pages [TS]

  because that's how long it is that is one of the few times that like an [TS]

  Integra non-tech whatever the whatever it's called those are the only times [TS]

  that being split across a hundred pages I do not find annoying and I split [TS]

  across the pages they don't paginated I like when I did my initial run up a [TS]

  genetic I was tried try to do a logical sections like talking about this talk [TS]

  about that I cannot talk about that and sometimes you talk about something that [TS]

  goes on for a long time like the at the energy about their energy saving stuff [TS]

  like this a lot of interesting stuff there's a lot of america's about clearly [TS]

  that section needs to be cut up into sections so like here is like parts one [TS]

  and two of that section the next pages parts three and four or whatever and I [TS]

  just do by histological run through and I end up with way too many pages and [TS]

  then I go back and say okay well you know I start counting how long the pages [TS]

  are in terms of page down like how many times gonna hit page down before age [TS]

  varies wildly because one could be like four page downs [TS]

  could be like seven or eight in like 10 pages twice as long as the others like [TS]

  him but I do wanna split into logical section so I played the last minute [TS]

  trying to strike a balance between logical breaking point for you like I [TS]

  around then with page to a page tree in the know where you want to come back to [TS]

  and also not leaving any pages super short or any pages ridiculously long [TS]

  it's not easy to do because when I write it I don't have that in mind this all [TS]

  post-processing step so I ended up initially with way more pages [TS]

  last year and I've been cutting it down slowly to be like same number your pages [TS]

  last year you know I think I just figured out when it is you should stop [TS]

  writing reviews and that's when somebody makes like a killer infographic about [TS]

  how many links you have heard you and how many words and how many occurrences [TS]

  of how many of these particular words and an attack cloud caused that still [TS]

  trying to write and one that mega infographic happens kinda like who the [TS]

  person did like the mega research into me was David Smith actually but whether [TS]

  to make a research into hypocritical show links and all that stuff when that [TS]

  moment happens that's when you can [TS]

  might drop and walk away happened and if you look at all the trends it's like [TS]

  they got longer and longer at the peak around Tiger now they're getting shorter [TS]

  and shorter but again I'm not own measure my things I'd rather have a [TS]

  fewer number of higher quality words and more crappier words we have one more [TS]

  important thing to discuss on the air about the new m3 / him for an awesome [TS]

  Link As You Go has been talking about it every time I click on stupid beemer [TS]

  whatever forum thing on my ipod touch the pages unreadable because people [TS]

  don't understand it [TS]

  that mobile devices exist so send me again well to be fair it's like a PHP BB [TS]

  site so it's basically stuck in 2002 you should look at look at that page on your [TS]

  phone now as the craziest fan page of everything around on the phone in my [TS]

  life [TS]

  know there's no way I'd like my phone my phones brand new I'm not gonna just put [TS]

  a quick chat I think this is the one we were passing around earlier wow I never [TS]

  would have guessed this and this is like a big hack to the forum also that they [TS]

  like they always do this in this light their big Infoblox sections like a [TS]

  thread for each thing and yeah it does look ridiculous and phones but you can [TS]

  see the big news here is the very powerful engine it's the big news is [TS]

  that it's a it's a twin-turbo inline six but should we knew it would be in line [TS]

  60 we knew her beau [TS]

  number of turbochargers new information although it's pretty obvious and the [TS]

  biggest news is you know we knew it have a little over 400 horsepower so [TS]

  apparently it's roughly 430 and tons of torque the biggest news though is the [TS]

  thing is we like it's it's the curb weight they're saying is quote under [TS]

  3333 of six pounds and that's that's really good for a car to have 430 [TS]

  horsepower and be that light weight is really impressive it's going to be nice [TS]

  and the interesting thing to me was that it's basically my motor with another [TS]

  term in a much better internals and 18 pounds of boost is a boost I mean that [TS]

  is ridiculous and what is your car wages for comparison now I'm an extrovert [TS]

  makes it worse but i wanna say it's like 30 6:30 700 pounds on what that I don't [TS]

  remember offhand find it [TS]

  9335 sixty looks like you type better and faster than I do apparently does is [TS]

  an extra or not he said how much 3560 on this one site so yeah I mean and I have [TS]

  exactly so so you're talking about a hundred and thirty more horsepower and [TS]

  434 hundred pounds last five hundred pounds less but 250 list roughly I mean [TS]

  that's gonna be ridiculous it's going to be absolutely ridiculous and they all [TS]

  said they they they made some moves try to push the center of gravity lower [TS]

  carbon fiber roof if you delete the sunroof and a little tricks that they're [TS]

  only they're pushing the whaler so basically it [TS]

  it's probably gonna be a really really good car for enthusiasts loss rory is [TS]

  what one hundred pounds 900 horsepower really the center of gravity is it [TS]

  really that much that little but I believe you can buy probably about ten [TS]

  and three is for the price of the Ferrari Ferrari wave and more [TS]

  the goal for the new arms right was that taxi make them lighter than the 9 a.m. [TS]

  variants which is a change in recent years [TS]

  yeah that was that was that was that was you know try to keep roughly the same [TS]

  horsepower but good natural VA to a turbo I six and seven blocks away that [TS]

  that was the goal and yet they they definitely have an and of course to make [TS]

  you happy [TS]

  it still comes the manual transmission as it should [TS]

  it has automatic Ref flipping that's it should not know its option I thought it [TS]

  was thought it was hard coded no set somewhere read the way they do you know [TS]

  that is headed in the AM 590 I'm pretty sure the same same here we're in Sport [TS]

  Plus mode it does not rip lip so that you can still heel toe if you want to [TS]

  see as someone who does heel toe regularly I can tell you there are few [TS]

  feelings better in the world then doing a perfectly Rep matched filter down [TS]

  SHIFT while breaking I mean it's just fantastic and so having that taken away [TS]

  from you would really suck to take the car to see the market they haven't [TS]

  started your rib matching a car was seen grows there's no matching require yes I [TS]

  understand you again tomorrow p.m. so that it serves a purpose but I wouldn't [TS]

  call it rather matching the big question mark here i think is the electric [TS]

  steering yeah I was gonna say is a hydraulic steering and it doesn't and [TS]

  and it's it's a brand new electric steering system that [TS]

  you know the the M division was not happy with the regular one of the new 3 [TS]

  series I don't blame them it's terrible I driven a couple of the new 3 series [TS]

  cars and I like them in every other way except that steering really is just [TS]

  totally numb it feels like its Lexus I have not noticed I have not noticed that [TS]

  now have only driven through the new f30 3 Series is a couple times it was always [TS]

  quickly but I was actually I have lunch with a friend of mine Brad who has a [TS]

  3328 Sportline and I didn't drive his car today but I have in the past and [TS]

  have never noticed it but again I'm only driven them very briefly never really [TS]

  checked around very much so I'm not saying you're wrong I'm just saying I [TS]

  never found it to be egregious it it didn't anyway I never driven any of [TS]

  these but every review I've read every every car companies for steering [TS]

  everybody hates doesn't like it takes awhile to figure out how to do it right [TS]

  and so this is a second crack at it kind of good that they waited for the AM car [TS]

  because you did you gonna drive system that they knew you know down pat but [TS]

  it's kind of like old tech and get worse mileage bottle blah or go the new tech [TS]

  but wait and see you at least get to be the second generation method what we're [TS]

  seeing here like you know they're in people's homes before there's there's [TS]

  like the big softening of these cars BMW is becoming closer to lexus lexus is [TS]

  trying to become more like BMW but but the the way like the market [TS]

  BMW's is a major luxury car maker and and the market demands a soft ride in a [TS]

  soft feel and easy easy turning of the wheel stuff like that there's all these [TS]

  things that the market demands that enthusiasts hate but the fact is like if [TS]

  you look around at people on the road you see driving three series in five [TS]

  Series cars EC like I was at the vast majority of them would not want you know [TS]

  more direct feelings during the vast majority of the people I see on the road [TS]

  I would guess they would like the softer cushy year more disconnected ride and so [TS]

  now what we're seeing is [TS]

  even in a lot of previous generations the the M cars weren't that different [TS]

  from the regular consumer variants now work I think this is the beginning of [TS]

  them started to be more different by a lot that is the goal is totally [TS]

  different the enthusiasts want to totally different side of things a lot [TS]

  of the time not all the time but a lot of the time as the rest of the customers [TS]

  and so we're seeing the regular three series and five series become bigger [TS]

  heavier softer and then never gonna see these invariance take it to a more [TS]

  extreme enthusiasts direction where they're they're more expensive but [TS]

  they're they're lighter carbon fiber they they use like more highly tuned [TS]

  engines and then they have you no more enthusiasts friendly transmission [TS]

  options and former pensions and and all these crazy new new steering technology [TS]

  stuff like that [TS]

  karen is complaining about my rev matching comment on the synchros you [TS]

  would understand you understand what I was saying well yeah because in theory [TS]

  with synchronized years you don't actually have to rev matching the red so [TS]

  the girls can mesh together business in private for now that's what I call rev [TS]

  matching your heel towing you're just trying to get the RPM of the engine up [TS]

  so that it's not like you know it takes awhile for an engine to go from low rpm [TS]

  rpm so if you're you want to be breaking but you also want to be getting ready [TS]

  for the downshift that's coming so that the engine revs up you know like it's [TS]

  not your not matching there's no matching type thing you just want the [TS]

  roads to be higher because you know you're gonna be changing as you can [TS]

  imagine because in the lower gear their engine rpm will have to be higher in [TS]

  your current speed and if the engine rpm is lower you shift into a lower gear [TS]

  that you couldn't breaking local blog that's what I was getting not saying [TS]

  that you would you would like to double clutch at all I can imagine Casey is the [TS]

  kind of person who would also double clutching a car was thinking is just as [TS]

  fun but but now they're not dog ears so you're absolutely right and my friend I [TS]

  mean Keith in the chat also points out it helps to avoid weight transfer so [TS]

  because his engine braking you don't you don't want your switching into a lower [TS]

  gear and the engine is going at the appropriate speed for the higher gear [TS]

  that you were in when you switch into lower gear and re-engage everything [TS]

  you're gonna get engine braking if your friends are not hire and but you're in [TS]

  the middle of breaking into turn their heads up [TS]

  them into the downshift then you'll know which transfers because the card [TS]

  accelerates right everybody yeah defending his honor [TS]

  Mike drop not included [TS]