The Accidental Tech Podcast

87: Not an Accurate Representation of My Mousing Skills

 

  That's how long it takes me to reboot. So nine minutes you know. [TS]

  Although I think it might still be some spinners on some chrome tabs [TS]

  and some Finder windows finder one of the last things to get spares off of them is are you talking to your friend like [TS]

  those like wake from sleep spinners like but since maverick serves [TS]

  and why I want to know the spinners that are in the upper right corner of a Finder window [TS]

  when it's trying to just display the contents not the here is a fake screen shot of a window [TS]

  and I'm going to put a giant spanner not those. [TS]

  I've never even seen the one you're talking about I don't think [TS]

  and how you give us if they don't seem to work is spinning this in about four million files on them literally [TS]

  and you get all sorts of spinners. [TS]

  If the chrome tabs die with the frowny face because they just assume the world is broken they give up you get to see [TS]

  Doc I stomp around thing in that I have you seen that lately. [TS]

  Something Mozilla even know that I like it so it's so bogged down that they can't balance. [TS]

  Now there's a so there's a certain I don't know if it's a number of bounces or a number of time [TS]

  but at a certain point the O. S. [TS]

  Gives up animating the bounce you know doesn't mean the apples hung in there that may eventually launch those just like [TS]

  because it's taking too long [TS]

  and it just gives up found still no light under it it's still the process of launching Eventually the little indicator [TS]

  light will appear under it. But I see it all the time. [TS]

  That's amazing part of the reason I haven't upgraded my machines because it's so fast [TS]

  and usable because it has a platter drive and I just don't want to deal with and I've almost but S.S.D. [TS]

  So many times so many. Well actually if you want to good deal on a new MacPro God save it for the show. [TS]

  I told you five dollars. That's a good deal. Someday I will take that off. [TS]

  No I don't want that [TS]

  and if you think you're willing to wait long enough right on an infinite time coach she says here we go that's not how [TS]

  that works. [TS]

  I thought all the items involved except for one because we do have a lot of fault [TS]

  but I'm trying to trim it further for today show the one thing I wanted to follow up on was on the last week show it [TS]

  was so long ago now because we delayed the show for the Apple event. I was excited about. [TS]

  The fact of the Game Cube controller adapter for the way you was going to let me use my game controller for any game on [TS]

  the way you that also supported that we've broken trough and [TS]

  when I saw that on some random web site I didn't believe it and I said I need confirmation of this [TS]

  and the website link to back to Nintendo's official website that's owned by the company [TS]

  and write their plain text unintended on Web site it said that yes you can use your games you control over the Captain [TS]

  for any when you game as opposed to U. [TS]

  Pro Controller and I was very excited Emerick recorded last week's podcast and then right after the podcast is over [TS]

  or maybe will like the next day or shortly thereafter. [TS]

  Nintendo itself [TS]

  and all the articles that cited in kind of itself if you're a corrections that oh no just kidding actually you can only [TS]

  use a verse Matt rather sorry about that. So I was sad. Well it makes me sad that you were sad. [TS]

  I went like this just the worst ever you know the kind of the rumours where you don't trust it until you see it it's [TS]

  like seeing something on Apple dot com saying you know you know you can use the the new i Macin the retina display for [TS]

  your macro and you have like a day of that where you're super excited [TS]

  and then the next day Apple says actually no you can't sorry that was a mistake on our website. Nice. [TS]

  Right do we want to talk about the event first or do we want to talk about your view first. [TS]

  Come on you missed the chance to say so has their review. [TS]

  You guys can pick [TS]

  when we have time for both of them because we've only done that one item a follow up so you can pick which one you want [TS]

  talk about first this week we're sponsored once again by our friends at square space the Allman flat form to make it [TS]

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  They all they also have this cool thing called commerce take it you can see they have a store you can sell whatever you [TS]

  want now the really cool stuff they just announced square space seven they had a whole bunch of new stuff a square [TS]

  space seven it's really quite impressive I even went to the event talk to them afterwards. [TS]

  They've gotten so much stuff [TS]

  and it's really it's amazing what they basically do it you can try to they're rolling it out slowly to all the [TS]

  customers you can and you can opt in and there's no migration or data changes just a U.I. Change. [TS]

  But they've they don't have amazing things with the U.I. [TS]

  Where you're actually like there's no more separation of like the dashboard back end [TS]

  and the front with your content you actually edit your content live right there in your template on your site. [TS]

  It's really amazing what they've managed to pull off here you can preview everything that we're in this response if you [TS]

  can like shrink the window down and you'll see how your site will look on smaller screens [TS]

  and they will simulate an i Phone with a midnight Pad view it's really extremely impressive what they've managed to do [TS]

  is where space seven there was also the ability to have cover pages where if you want to temporarily [TS]

  or permanently have like a splash page to promote some new thing you've done [TS]

  or something like that you can do that very easily. [TS]

  Can you put it up temporarily just like celebrate like your boss your week or you can leave it there forever [TS]

  and have the party or navigation they've had so much stuff [TS]

  and seven they had this cool thing with Getty Images where you can buy some stock we're talking for just ten bucks you [TS]

  can browse a massive selection to get his catalog for this [TS]

  and you can you can embed the images right there in your page even if you just document for something that you're doing [TS]

  so really a very very impressive stuff they're doing here they had an email hosting if you need on your domain that's [TS]

  hosted by them all sorts of cool stuff. [TS]

  It's way too much to list and one in one hundred [TS]

  but let me tell you what they're they're doing some incredible stuff over the square space So anyway all that is square [TS]

  space seven. It is rolling out as we speak and you can opt into it. It's really as I said very very impressive anyway. [TS]

  You can sort of try out a square space this is a real free trout no credit card required a real actual free trial goes [TS]

  square space dot com and use the offer code A.T.P. [TS]

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  Once again use coupon code A.T.P. [TS]

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  All right so we're recording this on Friday nights the seventeenth of October [TS]

  and yesterday there was another Apple event this time talking about a lot of stuff we already knew about [TS]

  and then some new i Pads And I think the first thing I should note is that the streaming for me [TS]

  and I was streaming to my i Pad Mini that is now sort of but not really old. [TS]

  No no it's new it's now the i Pad Mini two it got upgraded. Yeah that's true it is new. [TS]

  Yet the same anyway so it's streaming to i Pad Mini which is connected to my Dafter to a T.V. [TS]

  In my office that worked pretty much flawlessly the entire time [TS]

  and that was a welcome change from the utter disaster that was the i Phone keynote [TS]

  and I want to ask you guys do you think it's because nobody cared about the i Pad keynote [TS]

  and there were a lot fewer viewers. [TS]

  Or do you think that Apple actually got their stuff together or a little calm a little company. [TS]

  Well I'd say it's definitely a lot of calm and maybe a little bit of can be a mean. [TS]

  Every year the i Phone event is always by far the more important and the more the more watched [TS]

  and listen to one like if you asked if you have people who are on the big sites who do live blogs they'll tell you the [TS]

  same thing where like the the i Phone event is by far the bigger event of the year. [TS]

  And and you know people do care about the i Pad and stuff [TS]

  but it's it's a lot fewer non nerds who will actually go to the trouble of watching the stream live. [TS]

  You know last time they had not just performance problems [TS]

  but even if there was only one person listening they would have heard someone speaking in Chinese over half. [TS]

  Right so that's not a performance problem that's a you don't have your wires crossed kind of problem. [TS]

  Yeah so are do have your eyes cross and so this is the town hall [TS]

  and you go think of the home field advantage their words their database their database their network connection their [TS]

  network people all their own infrastructure their video guys where it seemed like there was a T.V. [TS]

  Truck that perhaps was not affiliated with Apple and it was involved in the i Watch event. [TS]

  I can still call the i Watch event because we call it that before we knew where the thing would be called so it's going [TS]

  to be forever be the i Watch it. [TS]

  Anyway I don't know if that's the case but it just seemed like when they did that or in the Flint Center [TS]

  and there's other big venue they don't have control over every part of the experience of broadcasting [TS]

  and it just fell apart whereas when they do it in their little town hall thing [TS]

  or wherever they did the i Pad event they control everything so yeah no problems with streaming here I had a running on [TS]

  two different streams. [TS]

  Then the game I played was trying to get stream its brother ahead because one stream would be like you know seven [TS]

  seconds ahead of the other one and I'd reloaded just for the hell of it to see if you jump forward [TS]

  but of that no drops. [TS]

  You know this time this event and the i Phone event I watched in the office [TS]

  and this time what I did was I made sure that I had tweet [TS]

  but always visible because I'm a really heavy user of what is that space is where you know you have multiple virtual [TS]

  desktops and I made sure the teapot was always visible [TS]

  and I engaged the pin the timeline to the top thing for you know if there's a better way of describing that it anyways. [TS]

  So basically as all these tweets come in the timeline is always automatically scrolling to the top [TS]

  and that was both the best [TS]

  and worst way to watch this keynote because I felt like I was thoroughly entertained by watching all these tweets go by [TS]

  with the exception of a thousand freakin dogs which I was really bored of very quickly [TS]

  but then again so were the dogs and and so it was almost more work watching the Twitter stream. [TS]

  And I was almost more interested watching the Twitter stream [TS]

  and I was the event which probably speaks to the quality of the event [TS]

  when you saw them doing just like demo after demo of things we've seen before. [TS]

  Let's go over the adoption numbers let's show you what's in these different O. [TS]

  S's and like not just mentioning them [TS]

  or putting a bullet point a slider like here let's show you why I was there to get it for you kidding me you knew there [TS]

  was not going to be a big exciting one more thing at the end of this you know this is going to be this little dog [TS]

  and pony show and then all the stuff that we knew was coming in which is fine [TS]

  but like I like I don't know why you need I guess they feel like they have a captive audience [TS]

  but why do you need to redemonstrate Iowa Zaidan in Yosemite that long for this type of thing just getting get out be [TS]

  done anyway. It wasn't that bad but I was fine. So they did all these demos I do think that. [TS]

  Federighi [TS]

  and I've said this several times in the past is my favorite presenter he pulls off the really dorky kind of dad jokes. [TS]

  I think better than anyone else I think Q. [TS]

  Tries to win it doesn't always land well which is probably how it would be if I was presenting these jokes [TS]

  but nevertheless I love Craig I think he does a wonderful job presenting I know I've said this a thousand times [TS]

  but he's so much better now than he ever used to be and I will never forget that first presentation [TS]

  and Kashi so much better now it's almost you could almost say that it's that I appreciate him more having seen that [TS]

  first presentation in like twenty eleven twenty twelve. [TS]

  But I thought I thought it was all really good [TS]

  and I thought the call with Stephen Colbert there as these silly ridiculous calls go was one of the better ones. [TS]

  So who's obsessed with the celebrities whose would we think of Tim Cook as a test of the celebrities I don't know it's [TS]

  weird. [TS]

  So I mean someone is because Steve Jobs was not in jail as Steve Jobs like they have a musical guest at the end the new [TS]

  images of them and all that stuff that was his thing [TS]

  but really really limited amount of you know stunt casting in the keynote because you know Steve Jobs is the star of [TS]

  those you like. [TS]

  Now it's like who you know that it's just you just come to expect it now and I thought the Colbert thing was fine. [TS]

  Like the problem with having called bear on is even over a phone which I couldn't believe they did over a phone he [TS]

  wasn't over didn't sound like he was over voice over IP The quality was terrible like he was on a POTS line it sounded [TS]

  like really bad right. [TS]

  That even over that you can see for the three [TS]

  or four little stilted lines he had to read it like see you guys this is what an actual performer you know I don't [TS]

  blame their executives at Apple like they're not actor they're not comedians which is probably why they shouldn't do [TS]

  comedies gets in the middle of these things like don't plan it out be spontaneously funny [TS]

  or pretend to be spontaneously funny Don't going to get. [TS]

  But Cabrera's line delivery even [TS]

  when reading this silly script was so much better than the other side of the conversation so don't don't bring real [TS]

  comedians on it just highlights how you are not a real comedian [TS]

  but I thought I was fine all the people who are like Marco just know a lot of people are cringing [TS]

  and couldn't handle the embarrassment of whatever I mean even even the silly thing with Bondo like that that was [TS]

  painful because both him [TS]

  and panels are not natural in the environment of trying to wear if I plus comedy plus drama plus whatever trying to do [TS]

  it is not their strength. Stephen Colbert was funny. [TS]

  Craig was fine the little handshake thing I thought was funny you know I think you know being able to do it that you [TS]

  guys had to do the handshake were funny. Oh I forgot about that that was even worse. [TS]

  I thought that was cute and sweet [TS]

  and I was going on showing the rumor site with the spaceship campus taking off those dumb [TS]

  but I got I just was so excited to think about someone had to go to their graphics department [TS]

  and say we need to fake a rumor make up a fake rumor [TS]

  and then they can also be rather more like the quality of that fake flying campus building rumor thing with so much [TS]

  higher than you has like a lot of effort in town going into a throwaway gag. [TS]

  That's a that's an area where they can help like Kobe on The Daily Show that he has got over the others [TS]

  and moshing graphics or some little picture to be up to the right of the talking head in five minutes [TS]

  or example some poor got out of our league. Well over the flying circular building. [TS]

  But anyway whatever I don't get too hung up on that part of the thing [TS]

  and we didn't expect great things out of this presentation anyway and so we got what we got right. [TS]

  I would rather have a presentation that's ten minutes shorter than have one that includes awkward [TS]

  and really painfully unfunny skits because they don't need that. [TS]

  You weren't amused a little bit by them like I was going to go. [TS]

  I would cut it in for a video showing it will be happy to get i Phones never do that again. [TS]

  Someone tweeted and I agree. Yeah we see it too many times. [TS]

  I would cut all the demos of things we've already seen demo because this is a low you know not many people are watching [TS]

  this the people who are watching it already know the Iowa State is about don't read them [TS]

  or that maybe do a little recap of Yosemite fine and then I would keep whatever the best segment was. [TS]

  Maybe keep the cold air thing in and drop the other one. [TS]

  But you know I just I just think someone has someone like celebrities [TS]

  and I don't know if it's over the top Tim Cook likes them or as individual B.P. [TS]

  Is like them or they just want to find excuses to talk their favorite celebrities which I wouldn't blame them for. [TS]

  One What advantages are there of being a senior vice president or C.E.O. Of Apple. [TS]

  Welcome it all I hear are celebrities. All right go ahead. [TS]

  I figure it's got to be Tim Cook because you can see like [TS]

  when Tim is involved you can see he's like getting yelled at like how incredibly happy he is [TS]

  and like no one else is nearly as excited as he is about what's you know like I think it's definitely you could tell it [TS]

  you know Cook is the one who's really into celebrities and that's why they keep happening. [TS]

  But man I wish they wouldn't because it just doesn't work. [TS]

  It's boring it's not funny it's painful and it detracts from the presentation. [TS]

  It detracts from the whole reason we're there. [TS]

  It is these are these are good presentations they have good things to announce. [TS]

  There's no reason to bring them down in this weird awkward way like it I don't know I. [TS]

  Yes I don't see why it's worth it. See I disagree more with John in that although they were kind of silly and lame. [TS]

  At least it shows that Apple has a little bit of personality and it's not just a completely boring stodgy. [TS]

  This is what we've come up with this is the new i Pad This is the new line Mac. [TS]

  And I felt like it at least added some color probably got beaten to death. [TS]

  But it's at least add some amount of entertainment end and cold Bears line about you know what I see on my return [TS]

  when I look at my wrist my wrist to get to work I thought that was hysterical. [TS]

  It was [TS]

  but the problem you know like as John said the problem isn't the delivery overall of the whole thing is usually like [TS]

  too slow too forced to awkward and you know and whether that side of just the Apple people [TS]

  or both sides varies on the scale [TS]

  but they don't need it because it doesn't see it doesn't seem to me like they're treating their commuting personality [TS]

  or adding personality to me it seems forced to script because you know we know these things are very scripted We know [TS]

  they've rehearsed we know we know they're almost every line is considered and written before hand. [TS]

  Well that that arrest line I assume was an ad lib. [TS]

  Yeah I had to read this like they give him a script and he looks at and goes Oh this is crap [TS]

  and then I'm assuming he made that line and self at the end maybe or me [TS]

  or maybe they approved it whatever the case is it's very clear these things are at least on the Apple side extremely [TS]

  scripted and extremely rehearsed and they're read an extremely slow pace which is good [TS]

  when you're presenting details of a product that the press has to write down what you're doing as some kind of like [TS]

  entertainment bit. It just feels really awkward forced and it doesn't feel to me it doesn't feel genuine. [TS]

  It feels like we thought this would get you excited. And we're kind of excited to do something with a celebrity. [TS]

  So we're doing it in this like planned artificial forced way but it does not feel genuine at all. [TS]

  Break up the flow of the presentation which is the biggest downside for but like. [TS]

  In the absence of genuine enthusiasm by the presenter about the tech details [TS]

  or the product features it's like this kind of is kind of filling the void [TS]

  and I don't think the filler is the problem of the voids it's the problem like there was it was I was many times [TS]

  or whatever Steve Jobs showed something there was some aspect of it that he was obviously super excited about [TS]

  and sometimes that aspect was stupid but his excitement was genuine [TS]

  and he was whatever it was excited about a volume button is excited about you know the edge of something is excited [TS]

  about a particular software feature he was super excited about [TS]

  and his enthusiasm despite whether you yourself were excited I was infectious you need something on that to drive the [TS]

  presentation and that [TS]

  and sometimes I get the idea that like at this point you know Craig Federighi is no longer a particular excited about [TS]

  Iowa said extensions because he's like that he's done with them like he was excited about doing them he did them he's [TS]

  talked about them onstage ten times now they're going to ship. [TS]

  He's probably worried about you know bugs and IO as they point one and I was nine [TS]

  or whatever he's worried about he can't muster the enthusiasm tell you X. [TS]

  I was about I was extensions what they mean for the I.R.S. Platform it's not like that. [TS]

  So to fill in that void of enthusiasm that's like God now will have a celebrity skit because they are excited about [TS]

  talking to Stephen Colbert [TS]

  and that's that I think is the worst part of it not this gets in themselves which is that they they seem to be filling [TS]

  in for something that's missing. [TS]

  Nary a thought about actual products that we certainly can't so they wrecked conned my beloved retina Padmini [TS]

  and now it's the i Pad Mini too. Yeah congratulations. Yeah. [TS]

  So now it makes even it will make Steven Hackett even more upset [TS]

  when I call threaten Padmini which that's kind of enjoyable I suppose. [TS]

  But yet so it's now the i Pad or the i Pad Mini too. [TS]

  I got that right I think and what they dropped the price one hundred dollars Is that correct. [TS]

  Not even not even rise to forty is to forty nine right. No that's that's that's the. [TS]

  Old one which is still for sale which is crazy that they are still for another year [TS]

  or at least for now they are still selling the A five based i Pad Mini one which is based on the i Pad two which came [TS]

  out in two thousand and eleven and the i Pad [TS]

  and the i Pod touch of the same of the many of the five right it's belief I bet. [TS]

  I mean even though they didn't announce a new one they're still selling the old one I assume. Yeah. [TS]

  So this as a developer that makes me nervous and a little frustrated because you know the A five was a great chip [TS]

  when it came out in twenty eleven in early twenty seven at that but it is now no longer a great chip [TS]

  but it is you know if anybody tries to run I was eight on an original I have had many an i Pad three which is the same [TS]

  a five C.P.U. With bigger G.P.U. So I've had many number and I've had three any i Pod and the i Phone four S. [TS]

  Those are all the five devices. [TS]

  If you tried to run I was on an A five device you know that that's not a great experience it works [TS]

  but it's it's pretty rough. [TS]

  And that's because there are now still selling devices that use that that means that chances are it's a I would say [TS]

  obviously we're stuck with this for the next year. [TS]

  But what's going to happen next year [TS]

  when I was nine comes out is I was nine going to still need to support this because they're still going to be selling [TS]

  it when it is they're still going to be selling original I've had many is [TS]

  when it comes out it's constricting everybody's interest. [TS]

  It's especially bad for game developers or anybody who depends on a lot of G.P.U. Power. [TS]

  The funny thing is I think they showed in the presentation that with that wonderful big hockey stick graph of the [TS]

  G.P.U. [TS]

  Power increase over the i Pad lifetime [TS]

  and the hilarious thing is that all these models that they're still selling the second dot on that graph that's them [TS]

  that's the i Pad that like they're still selling that today isn't the case. [TS]

  Developers can't do anything with their apps to basically not make it work on the five devices that is correct develop. [TS]

  Developers cannot exclude a five devices they just there's there's no there's no mechanism to developers use to hack [TS]

  around this by like they'd figure out like some hardware feature that was added like oh well this requires a virus [TS]

  scope didn't exist in like the i Phone three G.S. Really they would figure out ways like that. [TS]

  But there are no more of those ways that would exclude only the five devices [TS]

  and it's also against the rules to do that anyway. [TS]

  So if Apple caught you doing that like executing based on a harbor thing that you didn't really need to be excluding [TS]

  for they would then you for that. [TS]

  So there's really no way [TS]

  and it's such frickin avail pursue rely on this because not only do they have to either still support the eighty five [TS]

  devices which is a huge burden on any kind of modern graphics and you know modern stuff like that [TS]

  or they have to like say in the description which many of them do. Warning do not buy this if you have devices X. Y. [TS]

  and Z. and Then they will all the ones that are of use in angry people. [TS]

  You can respond if you don't know they are yeah right. [TS]

  Because nobody read the descriptions so you get like every single person who by [TS]

  and you know it sucks if it's paid up front then you can't refund it [TS]

  and like it's just it's a bad situation for for so many reasons this is why I like I think you know we know in the [TS]

  industry the idea of the strategy tax [TS]

  and strategy tax basically like you know some some part of a big tech company like their strategic needs are holding [TS]

  back some other part of the company. [TS]

  She teaches needs and you know when you look at Microsoft this is like you know Office and Windows fighting [TS]

  and having to like you know preserve windows everywhere holding back their mobile strategy and stuff like that. [TS]

  I think with Apple their their profit margins on their hardware and their [TS]

  and someone's someone deciding that they need to keep pushing devices lower and lower and keep them around longer [TS]

  and longer. [TS]

  That is the Apple strategy tax that we're seeing you know besides they're being massively overcommitted on on software [TS]

  needs. [TS]

  It doesn't doesn't have to be though because like a I think it's good for them to have a cheap product they're big [TS]

  they're big hang up [TS]

  and it's not like they don't fall out of their strategy of we need to be to forty nine for i Pad The problem is that [TS]

  with the exception I guess maybe of the i Phone five C. [TS]

  They just refuse to make a fresh low cost the vice they always just go with last years [TS]

  and it's like I've talked about this one times and when the five C. [TS]

  Was coming out that I thought they should do it and they kind of there were the five C. [TS]

  but Not quite like you can make a better product at that price point if you use modern technology like I know that you [TS]

  already have the factories up and going [TS]

  and now you've been making as I know there are economies of scale blah blah blah. [TS]

  But [TS]

  and I guess maybe it is MARTIN Like you said give up a little bit of margins make a new two hundred forty nine dollars [TS]

  device that you know has an A six or a seven it figure out a way to do that like start from scratch [TS]

  and make intentionally low cost a vise so save money where you can use it grab your camera so on and so forth [TS]

  but don't just say well we have this device and now we can make it for cheaper so done [TS]

  and done with just keep it around because things age out and that old hardware and like the old U.S.B. One U.S.B. [TS]

  Two examples on the P.C. Roll from ages ago eventually becomes more expensive to put U.S.B. One in your P.C. [TS]

  Because he was beat it was everywhere and you can even find U.S.B. [TS]

  One anymore and there's no real cause of that for i OS devices but just if you take a clean sheet [TS]

  and say with modern technology [TS]

  and modern prices on components can I hit that price point give up a little bit of margin just make a better product a [TS]

  better product because it gives a better impression to your customers maybe put a little more RAM [TS]

  and a better product with a mix of developers happy [TS]

  and just this this keeping around of the exact old product for years [TS]

  and years i Pod touch is just not it's not a good look at they say right well [TS]

  and it isn't it isn't just keeping around the old it's even the choices you get with the new so for instance the [TS]

  sixteen sixty four one twenty eight split where already went through that I mean they did it again [TS]

  but it's like what do we expect them to do they're not going to. Like that decision was made you know a year ago. [TS]

  Well and the reason they made that decision was not so they could make an extra three dollars on the sixteen gig [TS]

  but not put in a third to get chip in and is trying to push you up to the middle model right. [TS]

  Exactly see this is they did some [TS]

  and they did an amazing trick with the new i Phone pricing they have managed to increase their afterlife the average [TS]

  selling price by like two hundred dollars. [TS]

  Because so you figure like so many people would have been OK with thirty two if thirty two was the new baseline. [TS]

  Most people would have bought just the baseline that's why I don't know this plan is going to work about do you think [TS]

  it's going to work do you think it's going to push people up I know that's that seems like it's the aim it's a typical [TS]

  anchoring thing we try to push people out [TS]

  but I just wonder if people are going to be like I don't I don't know how how flexible people are to go after the [TS]

  people who buy the bottom out to be even know they know how much storage they're using to the no sixteen of what they [TS]

  know how many of whatever those sixteen things are that they're currently using. [TS]

  I suspect most i Phone owners have run out of space before so that I think like people buying their very first i Phone [TS]

  might not be fooled might be might be devoted to getting a sixteen but I think people who are buying their second [TS]

  or third [TS]

  or fourth i Phone are going to be way more likely to go for a bigger size than the base model because they probably [TS]

  face a storage issue before if only upgrade I was there right. Yeah exactly. [TS]

  And so so here's the thing like by by continuing to sell these small devices. [TS]

  Oh [TS]

  and the other half of that is so they have that they have this sixteen sixty four thing so that you know if they're going [TS]

  to thirty was the baseline everybody would just buy a thirty two. [TS]

  They have kind of pushed a lot of people to go to market and to raise their average selling price that way. [TS]

  Also keep in mind the i Phone six plus is one hundred dollars more and they're selling a lot of those as well. [TS]

  So this entire entire pricing of the i Phone line is I think very carefully designed to push that average selling price [TS]

  upwards and if you look at the new i Pad lineup you can see that you know when when the when the first mini came out. [TS]

  That's certainly pushed the average selling price down. [TS]

  Where And I don't think it has come back up to where used to be even now. [TS]

  But if you look at the line of so you have the old crappy i Pad Mini at two fifty nine wasn't it. [TS]

  Was it to eighty before was is that roughly the same price to sixteen [TS]

  and I remember some like that Retina i Pad is now three hundred instead of four hundred. [TS]

  The i Pad Mini three which is just the retina mini but now also available in gold and with Touch ID no other changes. [TS]

  GOLD GOLD option and Touch ID one hundred dollars more and then you have the i Pad Air the [TS]

  or the old one which is still for sale at four hundred also [TS]

  and then the i Pad Air two actually a substantial upgrade for five hundred dollars the original price of [TS]

  and for that i Pad all of this and of course the same six hundred sixty four and most of the models. [TS]

  So all of this is clearly made to push people up the line and this is very carefully designed for upselling. [TS]

  It's very obvious like Apple's whole product line. [TS]

  Like if you look at their pricing intervals they're very very carefully spaced out so that there's always something [TS]

  else that you can that you [TS]

  or a sales force you can talk yourself into to go like I'll get one of the mortgage for this I can tell you the [TS]

  absolute most you can spend [TS]

  and that is on one side of Apple the hardware profit margins side of it where they need to maximize that. [TS]

  Then you look at what it does to developers. [TS]

  Now developers first of all have to write to all these old C.P.U.'s forever. [TS]

  Keep in mind not only is that affecting all of us who Apple could kind of not care less about you know if if life is a [TS]

  little bit harder for third party developers and somewhere like this. [TS]

  Apple doesn't care that much [TS]

  but Apple itself is one of the biggest I was developers if not the biggest I was developer [TS]

  and so Apple has to deal with this too. [TS]

  When they are making all of their built in apps [TS]

  when they are doing all of their own development to develop development the O.S.'s. [TS]

  What the O S can even do Apple is restricted by their own hardware margin needs on their development side [TS]

  and that that affects a lot of things. It also affects the whole the whole problem with. [TS]

  I was eight of grades [TS]

  and the very likely cause of it being a disk space issue that occurred in the Iowa state requires almost five gigs of [TS]

  free space and Apple has been selling eight and sixteen gig devices in Mass for a long time [TS]

  and there's the percentage of people who who can't do it over and yes I know you can play and i Tunes [TS]

  but no one knows that no one does that the amount of people who have an Iowa seven device [TS]

  and would upgrade except they don't have five gigs a free space is substantial [TS]

  and so even that that's the result of previous years. [TS]

  Apple skimping on memory to say two to boost their margins and drive people to hire models. [TS]

  Now that is affecting them this year that's affecting the development teams and so this is all related. [TS]

  This is why it's a clear strategy tax like the hardware margin side of Apple is restricting [TS]

  and causing problems for the software side of Apple and the developer side. [TS]

  If Apple you know I think for the most part I agree with what you said. [TS]

  One thing I take a little bit of issue with though is is your thought that a lot of regular people would get not the [TS]

  baseline phone not at the sixteen gig phone [TS]

  and I think in the same way like you just said that not a lot of people realize where you can plug in Titans [TS]

  and fix all these problems to do the I would say to upgrade. [TS]

  I don't think a lot of people really get into the intricacies of which I found to buy [TS]

  and I haven't like interrogated my co-workers [TS]

  but certainly I've worked around the office over the last year as the five C. Became a thing as the five S. [TS]

  Was the thing and now it's the six and six plus earthing. I believe one of my coworkers got the exact same phone I did. [TS]

  The six with sixty four gigs. Another one just got a six and because she is still on a family plan with her family. [TS]

  Apparently her parents just went [TS]

  and picked up a phone for she didn't even know what capacity it was now this is just one example [TS]

  but it's an indicative example Additionally there have been a handful of people that have shown up with five Cs now I [TS]

  can think of any developers that have. But Manson has one now yeah that's true. I just met my office but yeah. [TS]

  But either way these are typically like project managers or H.R. [TS]

  People and a lot of them of ended up with five Cs [TS]

  and these are people who work in in an environment a developing company and we do software consulting and yeah [TS]

  and so if there was a quote unquote regular person that would understand why you would want a bigger phone these are [TS]

  the people that that would do that but they don't get them and I wonder I haven't again I've been asked [TS]

  but I wonder if maybe it's because you know it's hard to justify getting a hundred or two hundred or three hundred [TS]

  or seven hundred dollar i Phone over this equally pretty looking Android phone that's like either free [TS]

  or a hundred bucks or whatever the case may be. [TS]

  And Heck now that I'm thinking of it pretty much Erin's entire family is all on Android. [TS]

  Generally speaking not exclusively [TS]

  but generally speaking because those phones were considerably cheaper than i Phones [TS]

  and i think that plays a much bigger role for your average consumer. [TS]

  That being said I agree with you that if somebody would have wanted to upgrade at all [TS]

  or was at all privy to the fact that sixteen Gates is not a lot they are absolutely without a shadow of a doubt going [TS]

  to get a sixty four gigs on. But the five C. [TS]

  Is pretty awesome though like in terms of like not entirely know what's wrong with it right [TS]

  but I think they come in colors which is just huge [TS]

  and it's really comfortable like there is a man we got one I assume is because it's just nicer to hold like it if they [TS]

  had made for example a new low end i Pad Mini plastic color back a six or a seven. As that of an A five. [TS]

  Same price point that would just be a better product all around. [TS]

  Right because like you can't underestimate the attractiveness if you if you don't make it incredibly crippled by Give [TS]

  it a gigabyte or something five C. You know that plastic is durable it's attractive it's comfortable it's cheap. [TS]

  If you're going to give a little i Pad to a kid comes in colors these are all big selling points that are right there [TS]

  right in front of Apple for it to grab and because the five C. Didn't do as well as they hoped. [TS]

  As far as we can tell like it was hobbled by other reasons by the fact that it was alongside the much more desirable [TS]

  five S. [TS]

  That a gamer and so's always the big guy and Miles going [TS]

  and they kind of crippled it by you know giving it not so great specs [TS]

  and not really improving it it was just like the five in a different case maybe with a slightly bigger battery. [TS]

  I just wish they would make dedicated products for lower price points instead of just having this cascade [TS]

  and the thing with the the storage the RAM like Pick any speculate that we complain about all the time. [TS]

  This is been sure about Paul for so long for you know since the ninety's since even before Steve Jobs came back Apple [TS]

  as a company will get it into its head that like some number is the correct number for some spec where there is going [TS]

  to be like every machine has four megabytes of RAM like I'm going way back here [TS]

  and four megabytes a ram it will be fine and then the next year the bottom line all four megabytes of RAM [TS]

  and you'll be looking around go everyone else doesn't have four mags of them in the next year will come in the bottom [TS]

  line for my right to ram you like OK Is Apple not looking at the rest of the world. [TS]

  Nobody ships four megabytes of RAM and [TS]

  when I go through this intel intelligence seems insane you're like Surely this year the longer they don't then finally [TS]

  they bump it [TS]

  and it's been that way you know with Apple's actually in a good cycle of the RAM Now they're not really skimping there [TS]

  they find on the average of the sixteen but now it's a flash story. [TS]

  Someone got into their head that you know sixteen gigs is perfectly good for the low end model [TS]

  but to keep doing that year after year after year sixteen sixteen sixteen the rest of the. [TS]

  World it's like you kidding now. First well they are. [TS]

  Sims lots and everywhere on earth speak our thoughts [TS]

  and something else out of the fence so at the very least those people buy something just buy some cheap [TS]

  and probably slow and probably grabbing whatever complain about your S.D. Cards at least they have to buy a faster S.D. [TS]

  Card they want to spend the money they have the option to lease upgraded Apple things are completely sealed up [TS]

  and they just keep going sixteen [TS]

  and so now we're in like the tail end of the sixteenth cycle where it's just it's crazy that they're doing [TS]

  and this is just it's hurting everybody [TS]

  and if you want to pick out something to blame on the stereotypical Tim Cook you know character attributes the fact [TS]

  that he's a operations guy and was like you know make all the numbers add up on the columns [TS]

  and you know make sure that you're getting the best price for the best parts and the most efficiencies and everything. [TS]

  This would be something you could blame on that instinct whether it's him [TS]

  or not whether it's other people just like because again those type of things that are novel for a really long time [TS]

  and haven't received jobs before Steve Jobs came back [TS]

  but it is exactly in line with his you know sort of his expertise at keeping costs down [TS]

  and profits proper margins high. [TS]

  But it's I think it's over the line [TS]

  and so it's really it's like Marko said it's hard starting Apple tarting customers it's not a good call. [TS]

  Yeah and it isn't again like it isn't sixteen is not the minimum sixteen is the lowest that they you [TS]

  and they do a new device that they still say they will sold by says with eight still. [TS]

  Now now that I'm home I like the flagship product if you can get the flagship product with sixteen [TS]

  and you get their flagship probably sixteen last year [TS]

  and you get a flood like you know the world moves on prices go down like it's just you just hurting yourself. [TS]

  Yeah [TS]

  and it has to impact Tim's customer set you have to imagine that you know the experience of using a memory constrained [TS]

  mac or a space constraint eyeless device that it is a worse experience. [TS]

  It has to be causing increased look at the Genius Bar. It is definitely causing worse experiences. [TS]

  People to have worse opinions of their Apple products when they weren't like constant disk space is used up like that. [TS]

  Is affected another way that that's where I think this is long term I think it's a bad move [TS]

  but I think the learn from the so they didn't even know it for a couple weeks now. [TS]

  We didn't talk about the Iowa state adoption until they had to have. [TS]

  And speaking of this presentation and we kind of wandered off from there. [TS]

  They had the slide up of that old look at Iowa State adoption [TS]

  and to make the typical super impressive slide they had to combine Iowa State [TS]

  and Iowa seven you know to me like to that specific a show a big number because Iowa state adoption is slower [TS]

  and agrarian and the decision to go with the sixteenth was probably made a year or two ago. [TS]

  Like the ancient history now [TS]

  but the one ramification that I think ABOL can clearly see is I was a wrestler as it is because of the bugs. [TS]

  Part of it's because of the bug stories part of it. [TS]

  Like in their big meeting where they talk about why does Iowa say that often slow. [TS]

  One of the points that has to come up is the storage thing [TS]

  and one solution is that we need a smarter install it takes a bus route [TS]

  but the other solution stops shipping sixteen gigs as a low end storage size for years and years. [TS]

  So hopefully Apple being a learning machine that we think it is will come out of this [TS]

  and say we have made a misjudgement or planning for the i Phone eight. [TS]

  We need to not be ridiculous with the well with the flash sizes. [TS]

  All right so we what we wandered off a bit but let's let's get a summary of the. [TS]

  I've had many and I've had many whatever [TS]

  and then let's talk i Pad errors so it seems clear to me that unless you are in dire need of Touch ID on all your [TS]

  devices I see no point in spending an extra hundred dollars in getting an i Pad Mini three I just I disagree with that. [TS]

  I know the pricing is ridiculous. I know that is a ridiculous premium for you know for what for. [TS]

  Like if you want to look at how much of the cost of a Touch I.D. [TS]

  Sensor better [TS]

  but it's just it's no more ridiculous than paying extra hundred dollars for an extra sixteen gigs of flash. [TS]

  In terms of like the physics and the cost of materials that thing is. Likely is ridiculous right. [TS]

  But Touch ID is a tangible benefit. [TS]

  Once you have a device with such ID you don't want one without it [TS]

  and having a mixed household with some touch Aramis makes personal repertoire of devices that mostly have Touch ID But [TS]

  then the i Pad doesn't this is this is a case where I think much more so than the storage they are charging one hundred [TS]

  dollars for a benefit that they think is worth one hundred dollars to some people [TS]

  and I think they're closer to being right that this benefit is where the hundred dollars that an extra sixty mg of [TS]

  lateral well and they also had to overcome the problem they introduced last year when the i Pad Air [TS]

  and retina mini came out which was that the retina air and the many of the air supposed to the higher end device [TS]

  but they were very very similar because they both had the A seven they said they will have you know the same system on [TS]

  chip. [TS]

  There was something like five percent faster but otherwise you know it's minimal [TS]

  and so the the many became just as high end of a device as the air did that that was the fluke last year where suddenly [TS]

  the mini became Hyatt so that last year's many was it was a good deal relatively speaking. [TS]

  Exactly and so this year they basically upgraded the air and not the mini to create that gap again. [TS]

  Again it's all about E.S.P. [TS]

  It's all the cameras on press like they want to push people who want the best to not say well the i Pad Maybe it's just [TS]

  as good and it's smaller so I want that it's cheaper. [TS]

  Now if you want the best Apple wants you to go all the way to the top of the line and spend that money. [TS]

  But that profit margin I can't blame them and that's business like that's saying they're evil for doing this. [TS]

  I mean something like I think of the many with it with Touch ID Whatever the whole number that is three. [TS]

  Not a bit is not a bad product like relatively speaking like they did have this tiny thing and they [TS]

  and their the price that's true [TS]

  but at least this one gives you like a real tangible benefit like that that's what they're charged money for [TS]

  essentially at something you can I think it's something that people appreciate more this now where the hundred dollars [TS]

  obvious like here's will do. [TS]

  If you were talking to somebody [TS]

  and they were trying to decide which i Pad Mini they should get you business go right for the budget. [TS]

  Can you afford an extra hundred bucks to have a such thing as a like. [TS]

  Well look neat but I don't know that you know obviously you go for the cheaper model like it all comes [TS]

  but if you happen to have one hundred dollars here or there is not going to break the bank [TS]

  and they're willing to spend that amount of money I'm not going to say even though you can afford it even though you've [TS]

  got the money in your pocket right now to buy the one you shouldn't because it's not worth it to give the Touch ID [TS]

  center is now over the hundred dollars Well neither is sixteen gigs of RAM but quest [TS]

  but you tell people do it anyways like it would just make your life easier [TS]

  and if you can afford it then then go for it. [TS]

  OK so I can get behind that assessment the reason though that I that I'm having and hawing about [TS]

  or I guess even saying no is it for me [TS]

  and I love my i Pad Mini to think about that really hard I love my i Pad Mini two and it is not a touch I.D. [TS]

  And honestly the only time I really miss Touch ID isn't when I'm unlocking the device but is instead [TS]

  when I'm using one password because I have a reasonably long password in typing that constantly is a real pain in the [TS]

  butt and so I agree with what you said that hey if you can afford one hundred dollars. [TS]

  Heck yes absolutely go ahead and spend it but to me I don't view it as a do [TS]

  or die feature like say a retina screen was going to use your many if you using kind of like a phablet where you're [TS]

  carrying it around with you then like because you know for the a locking unlocking obviously with a phone you do it all [TS]

  the time you want to have the best that you want to have the security. [TS]

  But if your i Pad never leaves your house maybe you don't even need unlocked [TS]

  and then it comes down to like Touch ID which I was going to get for like you know I was a son they make Touch I.D. [TS]

  A much more useful thing that I was with i OS seven because now you know one password [TS]

  and even if you never leave your house or that can be useful to someone on Twitter just mentioned that [TS]

  and a lot of people have brought this up I think I thought [TS]

  and then fireballs well like Well Apple is you know is using such a huge portion of the world's whatever it is whether [TS]

  it's the flash memory or RAM or whatever and that's why you know that i Phone six. [TS]

  Only has one gig of RAM or that's why they only put sixteen gigs of Flash or whatever and I think that's mostly B.S. [TS]

  A because supply and demand are in a relationship with each other. Apple plans years and years ahead. [TS]

  They pay for the capacity they need. [TS]

  They pay for people to you know build factories to add to it like if you can if you someone is there to buy it. [TS]

  Some you know like it will work it out as economic [TS]

  and like well there's only so I got you know someone's picking coke [TS]

  and I thought well we're going to be can't plant anymore. Like every man there's a demand someone will. [TS]

  Some frogs supply and Apple in this case [TS]

  and in all cases is so willing to sink huge amounts of capital up front to get the capacity to manufacture whatever is [TS]

  the need at the volumes they need so I don't believe that supplies the product as far as I know there is no like [TS]

  natural resource or climate related issue [TS]

  or whatever that is like capping the amount of available you know NAND capacity in the world other then the thing is [TS]

  capping in is how what the orders were put in you know two three or four years ago [TS]

  or whenever the current about you know I mean like there's a lead time and everything [TS]

  but there are inputs into the system Apple is such a huge input that if you wanted to plan for say you know three years [TS]

  from now all of our devices are going to have double the flash RAM they would start spending the money now chump on [TS]

  their balance sheet [TS]

  and then she gets a blow be there for them so I still feel like this is a decision Apple makes about what they want [TS]

  it's not like Well we'd love to put more flash in there [TS]

  but we just do this just not available for us that's the copout. [TS]

  You know Mark I want to tell us about something else that's really cool. [TS]

  I would love to be a new sponsor this week it is. [TS]

  It's from Mail Chimp [TS]

  but the sponsorship is actually not for Mail Chimp it's for their e-mail service called Man Well it's email service too [TS]

  but it's called mandrill and they end D.R. [TS]

  I L L mandrel it is scalable reliable [TS]

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  It's very easy to set up a new career with existing apps and it's very very fast. They have servers all over the world. [TS]

  They can deliver your email in milliseconds. [TS]

  Plus they give you all these reports they have analytics ever vary from the interface to look at all the stats [TS]

  and everything so your entire team from developers to marketers can easily monitor [TS]

  and evaluate e-mail performance now they have you know the Mail Chimp e-mail service is for sending newsletters [TS]

  and stuff like that. [TS]

  Mandrill is for transactional e-mail so this is this is things like if your app is sending e-mail like from your app to [TS]

  one person at a time. [TS]

  So it's things like password resets welcome messages and you can also you can do things like marketing e-mail [TS]

  and customize newsletters Butler mandrel really specializes in the those things like password reset [TS]

  and those things really you have to get those to somebody it's very important that they get through all the spam [TS]

  filters [TS]

  and everything that they get there quickly that they don't that they don't agree list at all that's all that stuff [TS]

  and it's very very. And you need great integration with your software to do that you know because you need your apps. [TS]

  We'll integrate with their E.P.I. Are their S.T.K. Feeler send these e-mails that a whole lot of effort. [TS]

  So they have all the stuff set up for their very very developer friendly This is made for developers. [TS]

  They have all these Web hooks that analytics all this crazy stuff on top of that come to the beautiful interface for [TS]

  all the management stuff so they have flexible template options to for your messages themselves they have custom [TS]

  tagging in the interface. [TS]

  They have all this advanced tracking events reporting mandrel is the only email infrastructure service for the mobile [TS]

  app. You monitor delivery and troubleshoot from wherever you are. It's also a very powerful scalable and affordable. [TS]

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  We get that fifty thousand password reset for a month. Hopefully you learned that forgetful but we all know they are. [TS]

  So anyway thank you very much to mandrel integrate deliver track [TS]

  and analyze that's their tag line for their email infrastructure service. [TS]

  Wonderful service at mandrill Thanks a lot to mandrel for sponsoring. [TS]

  Right so we should probably talk about the i Pad air too. [TS]

  And as someone who converted from a large i Pad to a mini i Pad To be honest I didn't find this that terribly exciting. [TS]

  However the thing I thought most interesting are the two things I thought most interesting were the loss of the [TS]

  rotation lock or I guess it could also be an oops which [TS]

  and the apple sandwich wasn't even brought up during the keynote and I actually think that's the most intriguing to me. [TS]

  As it turns out I've talked about a lot in the past the I have a T. [TS]

  Mobile Sam for my i Pad Mini two and it's actually came with a virus and Sam and I flipped the Sims back [TS]

  and forth on a surprising regular basis for a device that I very rarely pay for solar data on [TS]

  and I I really like being able to do that now unfortunately in this case Verizon isn't part of this Apple sim agreement [TS]

  and it is fairly U.S. Centric I think what is it. Either that has it in the U.K. I believe it's pronounced easy. [TS]

  So yes so he has it in you dot co dot uk but anyways so. [TS]

  However I think it's a clever clever clever idea [TS]

  and I really like the idea of it just as much as I dislike the idea of losing the rotation lock because I use that [TS]

  constantly on my i Pad and i could say glad everyone agrees. [TS]

  I honestly I hardly ever use my pet anymore so I have no opinion of this at all. [TS]

  Like I am not going to get any of these then. But I see I see why people like the i Pad but I don't. [TS]

  So John by the way. The big one. [TS]

  I'm due to replace my i Pad three eventually is not really I have so many other issues the hardware issues that I'm [TS]

  going to get one. But yeah like most good you know talked and past like about Apple being. [TS]

  I'm more convinced than ever that bill is tied to numbers for you things like battery life I want to make it a [TS]

  millimeter thing give me more battery life. [TS]

  It's like they have a target battery life and they want to be thinner [TS]

  and if they can reach the target battery life while also making it thinner and that's what they do [TS]

  and that's that is basically their very simple rule set so what's the target battery life for an i Pad ten hours can [TS]

  hit ten hours and make it then yes we can. Done like I don't think is a lot of hemming and hawing. [TS]

  Well we can get twelve hours of it make it if we give the sense that there's no the rule is hit the target. [TS]

  Make it thinner. Can you do both you can good good job on this is all around. So ten hours I guess is fine. [TS]

  I can't even imagine how thin that thing is going to be i Pad three to go to the store [TS]

  and try to touch them I'm still kind of annoyed by you know the i Pad air's border being thin air because I always feel [TS]

  it's one of the reasons I hate the many I hate thumb rejection crap [TS]

  and I always feel like my thing I know it's like I can't get a secure grip I was actually touching the screen [TS]

  and they made the borders thinner with the air and they're still thinner [TS]

  and I just I think it will make the device a little less comfortable for me but anyway eventually I'll get one. [TS]

  It's going to be some way faster than my i Pad three screens better lower glare thumbs up until they're going to get [TS]

  one and less [TS]

  and less by the time I buy one they make they introduce an i Pad approach something right so quick follow on question [TS]

  to that. Do you know if you will get another L T E. [TS]

  I Pad And does that relate to whether or not you're going to be getting an i Phone I will get another L.T. [TS]

  You want all my i Pads of have been cellular and I use that capacity [TS]

  and I like it so yes I will pay whatever the insane ridiculous prices that they charge a super duper top of the line L [TS]

  T I guess the reason you know keep his i Pad three. [TS]

  I paid I can remember a lot of Edgar because a lot nine hundred dollars [TS]

  or whatever it was it was like a computer is worth and so I get my money's worth out of it [TS]

  but yeah I always buy with cellular because I really want to vacation like a Basically I don't bring computers on [TS]

  vacation I bring you know cellular i Pad. [TS]

  Yeah this is my first son arrived by my third i Pad but I first saw you were one [TS]

  and I always thought people were crazy when they said oh get the cellular one [TS]

  but oh my goodness I'm so glad I did now part of that probably relates to me not being able to tether to my phone [TS]

  because I'm still grandfathered on the eighteenth tee unlimited plan. [TS]

  But but I still love having you know the i Pad and I suspect even if I could tether I would still get one right. [TS]

  Anything else on the i Pad hardware I don't think I mean they did spend a lot of time in the presentation kind of [TS]

  overdoing the thin thing you know [TS]

  but again I think that is kind of their big marketing point for the i Pad Air too because there are not that many more [TS]

  changes that would be very marketable to a mass audience. [TS]

  Yeah [TS]

  and I don't I don't oppose that strategy to that post a hypothetical while back about the thinness thing like it's a [TS]

  reasonable strategy but it's just it's so clear now that like I mean [TS]

  and I think it's so much more reasonable to the i Pad than the phone. [TS]

  Even they like the i Pad battery life no one is like mine full size i Pad a constant running out of battery like ten [TS]

  hours is a reasonable target head and it's an honest ten hours and it's fine. [TS]

  You know where is the i Phone they like go where you know the i Phone battery life is so incredibly variable like if [TS]

  you're an area with a low signal the thing is constantly searching and everything just kills your battery life [TS]

  and then you did not want to be stranded without a phone whereas the i Pad ten hours has real solid ten hours. [TS]

  You're not using it as your lifeline to communicate with people [TS]

  and it's probably fine so I actually approve of the strategy is just that like every time they bring about how are [TS]

  things keep reemphasizing it it's so clear that's what their requirements are. [TS]

  You know the other thing I want to briefly mention before we give Marco his two hours in the sun to talk about new [TS]

  computer did you guys feel like. Schiller was phoning it in or was it just me. [TS]

  You know other people said that I rewash I don't think I was in there I mean she was always a little bit low key like I [TS]

  don't want it like that [TS]

  but sure it's not I think that I think he was he was the way he always is I mean I felt like he was he's always reserve [TS]

  you're absolutely right about that [TS]

  but I felt like he was a little kind of going through the motions sometimes he seems distracted because it's like I [TS]

  don't know what he's distracted by you you think you'd be distracted by fear of Steve Jobs later I was off stage [TS]

  staring at the back of his head if you doing something wrong [TS]

  but tim is off on a cup of coffee probably sell for enough. [TS]

  Let's knock out one more sponsor and then let's have Marco go on for two hours. That sounds great. [TS]

  I'm not sure it sounds great. [TS]

  Honestly I'm probably not going to go [TS]

  and I don't know that much about anyway I'm Ira view to get to exactly so our last sponsor is a glue Lou is an Internet. [TS]

  You will actually like internet it's hard to make an internet anybody likes [TS]

  but I don't trust that that you actually like also the heart of it Lou actually tackled that problem [TS]

  and did very well at it. [TS]

  So anyway igloo is an Internet is built with easy to use apps like shared calendars you can do to Twitter like [TS]

  microblogging they built in file sharing task management much more. [TS]

  It's everything you need to work better together in one very configurable cloud hosted platform. [TS]

  I got the feature set they have is incredible you can like comment on everything you can make action items [TS]

  and you can probably even make parking lot I haven't checked [TS]

  but it wouldn't surprise me at all if they had a built in park not featuring pick different pavement colors I don't [TS]

  know anyone like that response of mobile designs here into an already works like a champ on virtually any device I went [TS]

  and even to actually even support blackberries. I assume that you can support that new square one. [TS]

  Have you seen the square Black Berry. Yes Well not more than one person but it looks weird. [TS]

  It looks interesting on the Internet if you are if you are one of the two people who bought the square Black Berry Do [TS]

  you or maybe you also use Opera I don't know. [TS]

  You're going to people somewhere [TS]

  but it will actually work on your device as well it will even work on your new plus sized i Phone six Plus right from [TS]

  the very start [TS]

  and you can review a document you can post project update you can change admin settings you can talk about how that U [TS]

  two album snuck onto your i Tunes library. All from your phone. [TS]

  Even if that phone is a Blackberry plus redesign your igloo any change you make to the look [TS]

  and feel carries across all these devices is very responsive [TS]

  and has a mobile mobile in mind right from the start it was filed preview engine is also fully H.T.M.L. [TS]

  Five compatible none of these like you know flash preview or anything. [TS]

  So when your co-workers uploads a proposal or a Java Script file you can preview [TS]

  and line you can add comments you can upload new versions or assign action items right from your phone. [TS]

  It was also part of the Gartner Magic Quadrant which is very important for enterprise. [TS]

  So if you work in enterprise [TS]

  and your bosses read the Gartner Magic Quadrant report you can tell them that a Hulu is adequately enterprise because [TS]

  they're in the Magic Quadrant report. They've been there for this. [TS]

  They're now there for the sixth consecutive year alongside tech giants like Microsoft and I.B.M. [TS]

  and Stuff like that in a report that values the size of the vendor which in garden terms means viability. [TS]

  It was praised for the response of NIST [TS]

  and customer experience really him to see that they have a quote here from Gardner's profile of able to see what it [TS]

  says feedback from reference customers was consistently positive. [TS]

  They praise the products quick deployment configuration [TS]

  and customization flexibility with self-service options for non-technical users control [TS]

  or branding an information organization and ease of use. [TS]

  They also praised the responsiveness of it with as an organization. [TS]

  So anyway if your company has a legacy Internet built on Share Point or other old portal technology [TS]

  and this is not the fun kind of portal but again this is like the old kind of portal like Yahoo. [TS]

  You should give it a try it is free to use for groups of of the ten people you can sign up at. [TS]

  Igloo Software dot com slash A.T.P. Once again go to a glue Software dot com slash A.T.P. So thanks. [TS]

  Once you are sure once again they've been a long time friend and supporter of our show. [TS]

  So I completely forgot I asked you John in the new effectively dodged. [TS]

  There was no i Pod Touch at this event we have no indication that an i Pod touch is coming [TS]

  but oh yeah I thought exist so yeah the i Pod still thing so what is your plan with regard to smaller than i Pad mobile [TS]

  devices from here on out. [TS]

  Yeah probably in the i Phone I've had a bit alone [TS]

  or i Phone for a little while for someone because they took a lot of the functionality like the phone integration with [TS]

  Yosemite they took that out of the eye with a builder out there so if you want to test it with if you had I was a G.M. [TS]

  and You couldn't do it use a lot of these features you needed a point one So they sent me [TS]

  and i Phone six with a point one and I was using that [TS]

  and I soon as I got it I've been using it as my main actual phone so it's giving me a feel for what is going to be like [TS]

  you know like I said I'll probably eventually I want to know about what choice do I have. [TS]

  There's nothing to know enough for me to get and I'm going to I'm not I can't use that I buy that anymore [TS]

  and I know you went through all the stuff with your i Phone Sex A while ago as one thing that I would add into the mix [TS]

  of all things you talked about about the screen size [TS]

  and all that stuff is the thing that surprised me I was even after hearing all your issues with the i Phone Sex was how [TS]

  much heavier it feel them and i Pod Touch. I know it is heavier. I don't know how much heavier it is. [TS]

  Can't be that much every minute both really like devices but [TS]

  and I think my our size a factor here is well some super sensitive to changes in effort required from like you know [TS]

  fingers and stuff like that. But boy I just feel like a brick no case I've been using it with no case and I've had it. [TS]

  It just feels so damn heavy. But they have nothing and I have to get one. [TS]

  I wonder if maybe Honestly maybe if you get a five S I hate that thing. [TS]

  Wow What do you feel like the i Phone has demonstrably changed the way you go. [TS]

  Your day and I'm not patronizing you I'm honestly asking because when I got my three G.S. [TS]

  Which admittedly was a kind of different time it dramatically changed everything because if I didn't know where [TS]

  something was I could look at a map on my phone if I didn't know something's phone number I could look it up like what [TS]

  did you keep calling in the keynote lines your information phone or when I heard his yeah [TS]

  and so having an information phone just completely changed my world do you find that that's the case [TS]

  or do you find like it's whatever now. [TS]

  Well you know so I've had a surrogate information phone like OK how am I going to hurt my wife I have her look things [TS]

  up on her information phone we use her phone for navigation in the car where you know like so I've had that for a while [TS]

  and if we're if we're somewhere [TS]

  and we're just waiting around a word board to let me use her phone to read Twitter like her her Twitter her thing I [TS]

  signed into my account and have a Twitter account she just reads my Twitter so I read my Twitter on her phone [TS]

  and so having this on a how about this they are weaker. [TS]

  Long enough I think it only been maybe three times when I've used it in that capacity once was [TS]

  when I was dropping my kids off one of their activities on the day the A seven year view was published [TS]

  and I want to catch up. One hundred not fall farther behind on my Twitter. [TS]

  So while I was like in the waiting area dropping off and picking them up and stuff [TS]

  and then this place doesn't have a wife I have some of the bacteria why I find that a lot of the factories do have wife [TS]

  eyes I haven't used my appetites but they're like oh I can. [TS]

  Things I have my phone with me in the car right over to us in the podcast I can use it to read Twitter while I wait [TS]

  and wait for the kids to go right and once at a dinner with some friends I look at something on [TS]

  and buy it if I hadn't I could my wife is there too I could've had her look something up on it as well. [TS]

  That's about it I mean like it's also have done before it's not is not of mind blowing in your experience because you [TS]

  were like I was never able to do this before and now I'm able to write Whereas now if I could find a more convenient. [TS]

  I'm mostly most of experience to me is getting coming to grips with this just gigantic divide [TS]

  and that's not even that big but like this big heavy device [TS]

  and the weirdness of how it feels in the case listen this is a thing to his I guess I've always had cases. [TS]

  My small wireless devices I will have a case on one that I'm using this on without a case just because we're going to [TS]

  buy a case for a loan or it would be silly [TS]

  but I really love touch idea I'm such a total convert on Touch ID Oh it's the back using on my wife's firey feel my [TS]

  fingers are on her for anyway but having it on your own device like I never had a lock on my i Pod Touch [TS]

  and I put a lock on this isn't as I got it and it's just it's amazing. So yeah I'll probably get i Phone six. [TS]

  Why don't you buy a case. [TS]

  Now you can return it within fourteen days if you've decided after that point that you will not own i Phone six. [TS]

  Well I am probably going to get one as a matter of just getting everything out of the way [TS]

  and going you know going through the whole thing [TS]

  and getting my number ported over from my old crappy phone that's going to be a hassle to get as you know whenever I [TS]

  don't need to go I want to see where the cases are like I don't know which one I want yet so I'll get it sorted out. [TS]

  You want you have a letter [TS]

  when you have you have to use your information Pod at all since you had the information from all I've I've been [TS]

  attentional you avoiding because I don't want to switch back [TS]

  and forth I just want to say I know this that you got to use the big one is only like I think one [TS]

  or two times it once I needed to use the Google authenticator app which can only vent like one of your I was devices [TS]

  I'm crazy rule or whatever because I didn't want to slow down. [TS]

  You're not using off the noise of the ones I've using I think you should be easing off [TS]

  but any military on what's better about it you can have it on more than one device I think that it may be optional he [TS]

  pushed some of the stuff server side which you may take issue with but but I really like it [TS]

  and it's much prettier than the Google one was as of a year ago I haven't looked back since then so I had to use it [TS]

  once for that and then I had to pick it up once for something else related to ebook testing because [TS]

  when you load it up by books on the i Phone six. [TS]

  It's like I have my my media queries treated differently for for sizing so I need an actual five portrait style things [TS]

  I need to test that I briefly but the most [TS]

  but I've been trying that's the ticket I want to be like immerse myself in the section [TS]

  and go back to the my little thing. Feel feel anough right. So sorry for the quick aside I just wanted to find out. [TS]

  So going to be shorter. Yeah it's going to super short show. [TS]

  So before we get to the review which is what everyone's actually waiting for. [TS]

  Marco why don't you tell me about your computer that you're going to get that I'm so enthusiastic about. [TS]

  Brett and I haven't and I'm getting it. [TS]

  Well actually it was pretty quick and that makes me want to be asked like is there any you know I'll tell you [TS]

  but I think there anything is anything you have to add because you have been [TS]

  and I've seen you have seen Sean blank I've seen Jason Snell all hemming [TS]

  and hawing about lotion I get the upgrade for there should I not get the upgrade for that is there anything you'd like [TS]

  to add about your strategy like what did you and did you order yet and if so what did you end up ordering I have. [TS]

  I've mostly ordered through ordering through the business rep for the local Apple store because you know getting a [TS]

  couple hundred bucks off the big reason is that because it's being used for primarily software development in the state [TS]

  of New York it is tax free so that saves a few hundred more dollars So the total savings are some like five hundred [TS]

  bucks doing it this way or even more actually. So anyway yeah I got it. [TS]

  Decked out top of the line everything because it basically is as good as the macro [TS]

  or better for almost everything I do with you want to have you know of Hendrick video encodes it is fifteen percent [TS]

  slower. However for everything else it's twenty five percent faster. [TS]

  So it's like anything single threaded it's actually substantially faster. [TS]

  You know this is definitely wasteful I'm going to lose probably as much as I'm saving on the sales tax [TS]

  and I'm going to lose that in value when I resell my current macro but I said when I [TS]

  when I was buying this macro almost a year ago I said [TS]

  when desktop retina is possible I will do whatever it takes to get it [TS]

  and that's how important is to me a lot of people it isn't that important of them and that's fun [TS]

  or a lot of people will like it but there. [TS]

  All in to wait until they buy the next computer two or three years from now that's fine. [TS]

  A lot of people are like Syracuse and won't buy a generation one Apple product and there are some benefits to that. [TS]

  When you talk about I buy the above the very first power Mikey five hundred the highest end model recently wrote was I [TS]

  guess about the first generation to generation I have a specific C.P.U. In it and that is until they're all there. [TS]

  Every every apple compilers of the house I bought the top of the line below I G three [TS]

  when it came out so I have no problem buying the fresh air isn't top of the line thing. [TS]

  I mean I'm wary about like everybody else but it's not like I have a religion against it. [TS]

  Well anyway so I said I would do whatever it takes to to get right on the desktop because it is that important to me. [TS]

  I thought when I bought this MacPro that it would that it would be able to drive a retina monitor [TS]

  and it can drive four K. Monitors and you can get the Dell twenty four inch four K. [TS]

  Monitor and have it be roughly the right D.P.I. To do true two X. [TS]

  You can do all those things with it but it's it's not great. [TS]

  You've discovered Dell monitors which themselves are not amazing and also from what I hear very buggy [TS]

  and inconsistent in this usage. [TS]

  You can do it with the macro [TS]

  but what I really wanted was a giant twenty seven to thirty inch monitor like that that size class and four K. [TS]

  To do that is either. [TS]

  Everything is too big or you do software rendering and in an artificial scaling and that reduces quality [TS]

  and you might not notice it. You know I don't think you'd notice it on a five K. [TS]

  Panel if you if you simulate a different mode on a four K. [TS]

  Panel at twenty seven inches you might notice that we talked of this before so Mike and I are further into it anyway. [TS]

  I was assuming the five K. Monitor was not going to be just for the next couple of years. That turned out to be wrong. [TS]

  I was also assuming. Any retina. [TS]

  Any guess I brought in a monitor I would want would be available in some kind of extra form factor [TS]

  and that would plug into my mac pro with no problems and it would work just fine. That has been wrong so far. [TS]

  There is the Dell five K. One coming out this winter that might do it but we don't know yet. And the Dell four K. [TS]

  Ones had some issues for a while with with running on certain computers in the MacPro various things like enabling the [TS]

  M.S.T. [TS]

  Thing it's complicated the way it works is kind of a hack five K.'s even more of a hack because it needs even more [TS]

  bandwidth has to use two different thunderbolt or Display Port cables and the G.P.U. [TS]

  Has to be able to properly multiplex those together into one signal for one panel [TS]

  and it's there's enough moving parts or things that are kind of on the edge of standards [TS]

  or not very well supported standards. [TS]

  There's enough moving parts here that I think the chances of the Delphi key panel working without weird issues on a [TS]

  macro are low so that this can't this came out and the combination of both five K. [TS]

  Being available when I thought it wouldn't be for years. Plus the much faster C.P.U. [TS]

  Speed for single threaded use which is what I usually limited by that push me over the edge where I really did not [TS]

  expect to buy a macro and then want to sell it ten months later. But that's what's happening. Fun. [TS]

  Well that was actually what was painful than I thought. [TS]

  Yeah I mean honestly it's what what's most interesting about it is how relatively boring it is. [TS]

  Like there's no like weird tricks to how this exists. [TS]

  Well it's kind of weird too to Display Port connections inside this thing [TS]

  and it's it's weird enough that I'm glad that you're going to take one for the team [TS]

  but I had to find out what are the weird issues [TS]

  and I'm I'm excited by the fact that the total power reduction which means that it's you know there's other technology [TS]

  involved with the screen. [TS]

  Yeah I know what they're doing to get the power reduction and other details over [TS]

  but at least it means it's not going to be like like the water cools picking up our mighty fires like the war just like [TS]

  at the hairy edge of what's possible. [TS]

  But it is kind of there it was possible just not in terms of power and he seems like they've got that more [TS]

  or less under control [TS]

  but I really just don't know what it's going to be like for you know for to stay today used for gaming for anything [TS]

  like that so I really need you know I would never buy one of these sight unseen. [TS]

  You'll probably be OK considering the amount of time something spends in your house is low because something new [TS]

  and shiny comes along with the new one [TS]

  but for considering I'm sitting here next to you Thousand a mac pro I really want to know what I'm getting before I get [TS]

  it [TS]

  and you know my recent not so great experience with a thunderbolt display which is bought relatively early in the life [TS]

  of that product [TS]

  or not you know sight unseen I had seen before like I just I'd like to be able to sort this out so you'll tell me all [TS]

  about it when you get one. Oh yeah definitely and you know I see a lot of my friends on Twitter. [TS]

  Gruber said he ordered one and he wanted to be like every ten years [TS]

  or that if I were we were all waiting for just I've read them it would have been talking about the whole life the show [TS]

  Marco and I like you know much to be just need a machine they can run to stop reading and we hope to be the MacPro [TS]

  and it wasn't but you Marc about want to know anyway. [TS]

  Marco [TS]

  but like everyone although not all the nerds in our circle are like totally agree with using I think the twenty into [TS]

  version of the screen that I have in front of me the aluminum display with a white plastic things on the side [TS]

  and I have the twenty three [TS]

  and she had the twenty inch one the connectors like he's just he's been staring at ancient technologies I was going to [TS]

  you know he's going to have the world's biggest upgrade in terms of what he's looking at all day [TS]

  and those are the best kind of upgrades vicious like likely go the i Phone four like wow I know this is a whole other [TS]

  world or anywhere. [TS]

  So in John you're definitely looking to upgrade your MacPro in this is definitely at least in the running it's all [TS]

  running like I talk about before we started recording [TS]

  or live anyway that every time I pour mac pro is a super slow because of the spinning discs and everything. [TS]

  I almost by necessity so many times I'm on Amazon page and like Oman like pricing things out [TS]

  and getting you know looking at the reports I was almost because I got a sense that you would seriously extend the life [TS]

  of this machine because I have a very similar machine one year new where I work that saw S.S.D. [TS]

  and It's fine like [TS]

  but my own home on a so painful like once you get in this is either now that expensive I said No no what I should do is [TS]

  take that money that I'm about to spend and put it towards whatever my next computer is whether that's a mac pro or [TS]

  and I'm accurate ever so looking at the specs that I'm back it is not ideal. I like something that's good for gaming. [TS]

  I worry that even the high end G.P.U. With that kind of resolution is not going to be great for gaming I already know. [TS]

  Like we look at the specs it looks like it may be a little bit weaker than one of the good G.P. [TS]

  Using the macro [TS]

  and if you're going to get a macro for gaming you can you know using Crossfire mode so you know at best it's half as [TS]

  fast as an actor over gaming and driving more pixels on the macro as a driver. [TS]

  Obviously he wouldn't run games that resolution anyway [TS]

  but anyway I want to see some benchmarks first because you know you can't replace it. [TS]

  It's all sealed into one big thing there's not going to be any upgrading about like upgraded the G.B.I. [TS]

  Mac pro it is now still a vaguely viable gaming machine only because upgrade the G.P.O. I can upgrade the G.B. [TS]

  Oh and I'm X. I spend four grand IMAX screen going to look awesome but how long will last as my gaming machine. [TS]

  So I'm still you know it's like well I don't buy this IMAX I was going to wait another year for you know for the new [TS]

  macros that can drive the hopeful eventual external version of this display. [TS]

  Well I think it might be two years for that actually if you look at the roadmap [TS]

  and what we're waiting for is the sleeper one point three and Thunderbolt three and most likely come together [TS]

  and that's not slated to go into the unsuccessful quite a while. [TS]

  It's not even sitting on its path until at least a year from now you know possibly longer if Intel believe anything [TS]

  which happens a lot. So it. [TS]

  I think you might be waiting [TS]

  and that's why I said I said in my article that you know Next up I said I would guess if I had to guess [TS]

  when Apple would ship an extra virgin this monitor out to twenty sixteen. [TS]

  Yeah I know I might do if I may never have to wait that long and I would just have to get as sustainability. [TS]

  OK Well this is an S.S.D. [TS]

  Like the thing that almost gets me to click the button the other thing is like I'm not going to throw it away if I got [TS]

  a new computer I would use the is like a backup drive [TS]

  or something you know like it's not like I wouldn't know I go that was actually a waste of money because I would use it [TS]

  but I'm just trying to you know say it because I don't know what it was like the pricing is so ridiculous on like it's [TS]

  similar pricing to the macro when you get a free gigantic monitor with big and [TS]

  and you know that the server services consumer gap is just embarrassing [TS]

  but the other thing is that especially with huge amounts of RAM I really seem silly and you know Marco said Isabel [TS]

  and your thing like we both have this feeling based on nothing which is probably false but the like that E.C.C. [TS]

  RAM with huge amounts of RAM is a benefit [TS]

  and Margaux you trivia like well you know somebody who knows that even was true [TS]

  and I just feel better is what comes down to I feel better with server class components and he's the RAM I just do [TS]

  and I don't know if it's completely in my head there's a placebo effect here on being a sucker [TS]

  or really that he she is correcting one bit errors all day long bags because I cannot remember the last time I had a [TS]

  kind of back on this MacPro this thing is like a champion. [TS]

  It just Other than that stupid spinning disks with a bloody passion it's not the macros fault they spin you know it's [TS]

  spinning rust whatever. [TS]

  Everything else about the gene one hundred percent reliable and I like that [TS]

  and so I would have more faith in the reliability of a second [TS]

  or third generation Boom Tube mac pro who's called the boom it was that way of saying that it was that you. [TS]

  Anyway I would have more faith in that machine just because it's also requires components in just the cooling system is [TS]

  so incredibly efficient and probably quieter and all the other things but it's very expensive. [TS]

  Now they go to games which is why I don't have the current one so I don't notice it on desktop yet for me. [TS]

  Man [TS]

  but this might be the year of John Surtees as it turns out because you're going to have a phone you can have a new i Pad [TS]

  you might have a new computer you have a new car the year of Casey [TS]

  or you're going to be a dad I said this on the show [TS]

  but you talk about someone who is good at doing dad jokes you were already such a day you were just like oh all you're [TS]

  missing is the kid at the terrible humor that all this is you are already a dad. I'm glad you approve. [TS]

  Now what's going to happen to your jokes after the kids born. They'll actually be funny. [TS]

  Now he's like he's been living the dad life for so long it's not just they don't have the kid. [TS]

  Ellen is the president all you need to sell young person to be embarrassed by him in the system is complete. [TS]

  So Marco you are going to order a maxed out I McComas i Pad Yes OK I think that that's what underscored it is well if I [TS]

  understood developing perspective correctly and that seems to be the trend these days so enjoy a new computer [TS]

  and I am so this is exactly. [TS]

  Speaking of this is exactly what happened when you guys weren't in the MAC community back then I don't think [TS]

  but one so there's that. The Yosemite's being you know seventy three as the G. [TS]

  Force and and the wind tunnel in the Quiksilver isn't a crazy liquid cooled thing and like all that stuff [TS]

  and the front side bus on Macs was just ridiculous compared to the C.P.U. [TS]

  Speed and we just it was so sad it was like what's going on here we don't [TS]

  and it was I think it was like one hundred thirty three and I heard front line bust of a gigahertz [TS]

  and a half see if you whatever was a bit of a scene it was like it was just a completely unbalance machine [TS]

  and we all hated it [TS]

  and everybody was just delaying their purchase just like there's no way in hell I'm buying that piece of crap you know [TS]

  whatever comes out you can tell is just not a good machine [TS]

  and so as soon as the power mac G five came out we all just buy the top [TS]

  and everybody like everybody I knew had the top of the top line dual to be a hard time actually five cheese grater [TS]

  which all bought them because of the industry. Pent up demand among us our little circle of nerds. [TS]

  So this is pent up demand for desktop retina [TS]

  and now I see everybody I know obviously have been saving their pennies waiting patiently [TS]

  and if there is a thing drop it like boom that's it that's what I want you know. [TS]

  Quad twenty seven just was I don't care about anything else I don't care that I'm Act Mustapha now so you know you guys [TS]

  are going to be great test drivers for this lovely Yami and honestly looking at it I don't. [TS]

  I looked over as I was an article about well you know basically [TS]

  and probably writing it talk talking to myself about this problem. [TS]

  Looking at this I was trying to think like what's the catch I was trying to find the catch [TS]

  and I thought it might be Keaton Fennoy isn't it turns out it totalled total system power usage is almost exactly the [TS]

  same as the old one where is the C.P.U. If you get the big C.P.U. [TS]

  I definitely recommend the I seven upgrade and if you get that it's like two more watts than the old one. [TS]

  You know it's not that big of a difference. The G.P.U. [TS]

  From what I've been told is slightly more power hungry [TS]

  but because the display is thirty percent less power hungry it down to that out and so the total system heat [TS]

  and power needs are pretty similar to the old one [TS]

  and the internal design looks exactly the same like the it's the same cooling the same structure [TS]

  and that's why it's actually a pretty mature system like this with the same eye that they've been shipping for years [TS]

  just with a crazy display on the front instead of the rest of the internals like they're not doing anything new [TS]

  and crazy with that so I don't actually forsee major problems except that you know if there's a problem with the panels [TS]

  you know if there's a problem with a major tension or that that's what it comes down to this this screen [TS]

  or the you know the whole dealing with two basic to Display Port things coming into one [TS]

  and integrating them off as any kind of lag like maybe you wouldn't care really for game purposes [TS]

  but is there any lag introduced with the synchronization is do you know why you think about the dual G.P.U. [TS]

  For pros and stuff when I first came out with a jeep. [TS]

  Are you switching out I was kind of on here with software will there be a similar issue like this like you never know [TS]

  what it is and do see the way they've done this panel with a single controller being treated as a single panel. [TS]

  No I understand I guess I'm not saying it's exact same problem it's just like when there is a [TS]

  when Apple does something for the first time like they hadn't done this before like they'd never know never heard of [TS]

  this player's way before they've never done before. [TS]

  There's a lot of moving parts to an EVO they control the whole stack you never know if it's going to become one of [TS]

  those things like wonky and it's worked out in the next generation product but you know no question. [TS]

  Next year when they update these with with new desktop Broadwell [TS]

  or if I come out next fall whenever the case like desktop rugelach come out it'll get faster. [TS]

  It'll it'll run a little bit cooler it'll run a little bit faster Broadwell the desktop is looking at going to be [TS]

  something like a ten or fifteen percent improvement. [TS]

  These are roughly ten or fifteen percent speed improvement over the ones from last year like this. [TS]

  That's just like you know that's what you get with desktops [TS]

  and so if you really want this right now I don't think there's a huge reason to wait for next years because it's no [TS]

  different than any other one year generational gap in desktops like every year it's going to get a little bit better it [TS]

  will be faster [TS]

  and I was like This is the second year they do the screen in this way you figured out more of the kinks worked out. [TS]

  If there are any things there are no kinks and find there are no kinks [TS]

  but the second year they do the screen you know even just like to the emitter attention on a mac book pro's like that [TS]

  that was an issue they think they got their supplier sorting out now it's not as bad as it was. [TS]

  Yeah exactly [TS]

  and one of the first generation a retina MacPro the image attention which was only affected some of the screens [TS]

  and I happen to get one which is annoying but even your trenchant didn't affect all of them [TS]

  and that was the only problem like the hardware in the first generation right [TS]

  and I was fine otherwise everything else about it. [TS]

  I've had zero problems with yep this could be fine most of the other thing is that there I think I feel like there is [TS]

  in the wrong term because more margin of error in gigantic machines than there is need little tiny precious. [TS]

  This is like I've always been on the laptops because the savings is jammed in there [TS]

  and there's no margin for error whereas a guy Mac. Even those all stupidly thin on the edge and stuff. [TS]

  There's room enough to breathe very alike. [TS]

  I don't feel like they're like they're trying to wedge things in don't have a room that is doing to themselves as you [TS]

  know so I feel like they have a better I mean so far like the mac pros. [TS]

  Well actually I have her stuff with an actress [TS]

  or something to her for the macros like dropping Network Connections whereas the other ones one of the thing that I've [TS]

  heard with macros like wanting a split with the hardware with the first generation boom to back prose. [TS]

  Oh yeah I totally forgot to be using a first generation macro macro it's fine. [TS]

  I've had zero for your years fine but I've heard other people have a couple of things here [TS]

  and there are the if there are even more demanding Thunderball type scenarios of whatever yours is been fine too like I [TS]

  mean I bought a first generation power mighty five and that machine is fine too like it's just you know [TS]

  but it's not because they never buy one. [TS]

  Just what ever else buy one see how it is for me thank you and then you know patience is rewarded. [TS]

  Oh yeah although I was I was worried that this that it might get into backwater because I suspect it's going to be [TS]

  amazing and because it is the computer that all of us have been waiting for or many of us have been waiting for. [TS]

  I suspect it's going to be any supply constraints we're going to see that pretty soon. [TS]

  Like the mac pro like that was so hard to get one of those [TS]

  and not because they were selling you know this just because it's so weird [TS]

  and exotic This is not a lot of you know exactly. [TS]

  So has the review and I was forgetting every year what I think is going to come [TS]

  and you're going to be so relieved that it's done but I forget it doesn't it's not how it goes like you publish it [TS]

  and there's no like a moment of triumph [TS]

  or relief because as soon as it's published you just you know it's I mean Mark of us I was like releasing software then [TS]

  you're just inundated with like the bug reports and worrying about you know how the launch is going and server. [TS]

  Capacity or whatever and like [TS]

  and that just so kind of like fades away like Eventually big rush of crap that you have to deal with [TS]

  and has the pain in the butt you run around like a chicken and you had got off [TS]

  and you worry about this you worry about that and you're facing things and deal with bookstores and going back [TS]

  and forth and you know responding to comments and Twitter and going to and just [TS]

  and that just that just slowly very gradually tapers and then eventually just peters off [TS]

  and then you just left like that. [TS]

  It's not it's not as exciting like I feel I could be Mark so if you're like a movie director [TS]

  and you work really hard this movie for a long time and then you go to like the opening night [TS]

  and Psych is what you can do about it then like you're not in response of making sure the projector doesn't break it's [TS]

  like well the movie's done people are going to see it completely out of my hands now that I can do about it unless I [TS]

  decide to grow a really big beard and wait sixteen years [TS]

  and you know so it's not like that for it's not like that for software. [TS]

  It's certainly not like that web for services or anything having to you know public facing websites [TS]

  and stuff like that is not really like that for my review either because it's not like I get it all [TS]

  but the dead publish it and then just wash my hands of it and run around like crazy fixing things [TS]

  and that never is fun it doesn't feel good and you are done. So is this the last review. [TS]

  Probably no this is the worst possible time to ask you that question though I know that's why that's why I'm not [TS]

  committing to it people have asked me and I'm going to give you a firm commitment [TS]

  but I'm going to tell you realize that right now I'm thinking definitely is not going to make the decision until later [TS]

  until I can make the decision clear of this you know this haze and you know whether [TS]

  or not what was different about this review in terms of the creation process felt the same as the past couple. [TS]

  Every year that you know I'm always worried about what things are going to get wrong [TS]

  and what I've been trying to do is steer myself towards the places I can add value in the review because realistically [TS]

  speaking like I have to have this thing done edited a copy. [TS]

  Does it evokes generated and sent to the bookstore basically before the final version of the O. S. Is done. [TS]

  So if you know one of the things I can't. [TS]

  One of the you know one of the values that I cannot bring is I can tell you intimate details about how the final retail [TS]

  installer binary works because I don't have the final retail installed I can tell you're already reading the review [TS]

  right. [TS]

  Like my ping goes live the second apple pushes the button to publish a thing in fact my thing where I live before [TS]

  people who actually are you sorry. [TS]

  So I have no idea how the retail installers in the mac apps to work they have no idea what is the I just have to go [TS]

  based on what the latest G.M. Candidate I had at the time made things worse. [TS]

  So this whole categories of things that has to do with specific details of the final bits that people are going to get [TS]

  that I just simply can't address unfortunately you have to kind of try to address some of them [TS]

  and hope you get it right and then that's the frustrating part of like oh actually they did change this [TS]

  and you know the very latest Jim that I didn't have a chance to test. [TS]

  Oh this is actually different in the retail version the version that I never actually saw until you already read my [TS]

  review and so you know someone who reads my review six months from now is going to like it doesn't happen to me [TS]

  when I do it it's like you're right it doesn't. [TS]

  But I had to go with the information I had at the time [TS]

  and of course by then you know ten point ten point three will be out which could behave differently anyway. [TS]

  So this whole categories of things that I just can't can't address and the reason why [TS]

  and then even the things I can address like tiny little details those are the things that change at the last minute so [TS]

  you can't spend you know three pages and then have it edited [TS]

  and copy edited talking about some minute feature that changes three times in the last three developer builds like you [TS]

  just wasted all your time reading him. [TS]

  If you're full time writer maybe you can dedicate the last three or four days to just working like mad [TS]

  but my per day time that I can allocate to this is fixed and very small because of a full time job. [TS]

  So yeah that's that's a frustrating part of doing that so I try to base with either view towards the parts that I can. [TS]

  address like broad strokes what is the SO S. I mean for the platform. [TS]

  What are the important features and how do they impact what the mac is like to use [TS]

  and how the mac fits in with Apple's other platforms and blah blah blah so that's why I spent almost all my time [TS]

  and alas reviews moving towards that but the process of writing it [TS]

  and it's just been the same as I think the past three or four of us especially in the past three [TS]

  or four of also had e-books. [TS]

  I've kind of been in this silly thing of writing and dealing with the production process [TS]

  and dealing with the bookstores and dealing with book formatting and every year it's a different thing than I am [TS]

  or let her down I was just disappointing like I had video [TS]

  and I entertained thoughts of perhaps I had a video inside the book says the first year I was going to have in mind [TS]

  video also doing an e-book but in line with uni books is so insane you can do it can be done and i Books [TS]

  but if you look at what the requirements are for in my video I stopped [TS]

  when they had requirement number one requirement number one dictated aspect ratio Mike No I had the cute little movie [TS]

  of this window you see in a little movie of the old you know China controls animated the aspect ratio made the window [TS]

  of one story about the production process of the book [TS]

  and I want to go too far into this is inside baseball nobody cares [TS]

  but this is the one that drove me nuts in this one little movie there's little inline movie showing animated controls [TS]

  of this little sewing mock up a maid Interface Builder just you know with a bunch of check boxes so I can check them [TS]

  and stuff and I wanted to make the movie a similar aspect ratio to this window and so I can't do it [TS]

  and I was right away once an aspect ratio that's like an America sixteen by nine [TS]

  or four by three whatever was it was in my eyes that great as Michael Screw you I'm not making a ridiculous video like [TS]

  that my thing is skinny. [TS]

  I'll just like it which which works fine just doesn't just not in line but shoot to make that movie. [TS]

  It's on a retina screen right and I need to record the movie. [TS]

  But I have so little knowledge about video production [TS]

  and so little software having anything to do with video reactions I can probably get honest effort than that which I [TS]

  have installed but I have no idea what I'm doing right. [TS]

  So my only tool in my disposal is like you know rocks and sticks here is to use Quick Time screen capture [TS]

  and quick answer in Cashel as you capture a portion of the screen. By dragging out a little rectangle. [TS]

  I have to drag out a rectangle that exactly twelve pixels wide by whatever honor retina screen. [TS]

  So it has to be twelve media retina pixels you know whatever it is nine sixty points right. [TS]

  And [TS]

  when you drag it out like that in quite quick time player with the exact issue of the mentions you have to go through [TS]

  the motions of neo go through the motions to make it like cooking the things and having from fields the fields [TS]

  and on checking the check boxes you have to do that first get like an eye sequence save the movie [TS]

  and then look at the movie you said and see the other dimensions right. [TS]

  You know many times the movie you know my time to check with check boxes. [TS]

  Oh and by the way Apple changed the look of the controls in the control animations like three times. [TS]

  I've made my hope of becoming a friggin time. [TS]

  The system I had for trying to trying to get like an exact you know movie made some people think it snaps for I have [TS]

  snaps for over like I don't like to install third party things especially that involve CACs on Yosemite systems are on [TS]

  that system that I'm testing as I don't want to take their advice offer which I may [TS]

  or may not be you know sort of validate if you use them because I was always a bug you know kernel panicking maybe was [TS]

  that's progress and he's Apple software. So my technique was to use X. [TS]

  Scope I can factories great utility that has a million tools for making like retina hairline guides [TS]

  and stuff like that and I had like wires all over my screen exactly framing the part that I want to do [TS]

  and then I use the accessibility zoom when making the rectangle. It's just it was insanity. [TS]

  Anyway that was the most ridiculous crazy part of doing this for a thing that nobody cares about. [TS]

  Not even in part by their view but I think a lot of time into it. So there that something is different. [TS]

  Happen again [TS]

  when movies were tourists that was a great movie it actually really helped a lot I really enjoyed watching it. [TS]

  That was like the worst performance of like that I had hooked up an external mouse because I'm so bad with a touch pad. [TS]

  The one that's in the review is a touch pad [TS]

  and I hate how that looks like I'm like a handicapped person moving them out around like has limited mobility. [TS]

  And I feel I feel like it was not an accurate representation of my mouse ing skills but I got it that's [TS]

  when I was at that point I was so tired of like I did have one mouth [TS]

  and had to disconnect it from my own can be I don't have a spare mouse [TS]

  and I was so tired doing that I just in the last seventeen runs to get that thing right with a touch pad [TS]

  and I'm like you know what. It's the right dimensions. [TS]

  It came out OK The background was correctly framed I don't care that the mouse looks a little stuttering so I'm still [TS]

  stuck on not an accurate representation [TS]

  and I think I think everyone agrees that the pad is what I think the trackpad to very aggressively for is an inferior [TS]

  input method in terms of speed and accuracy and they are completely ignorant about it [TS]

  but like yeah if you just look at it all you could see was a screen capture of cursor movement I feel I can tell that [TS]

  someone using a touch pad vs the mouse I agree the people who use the Magic Trackpad to believe that's what it's called [TS]

  the I don't understand how they do it. [TS]

  They're more interested in comfort then which is fine it's a reasonable trade off like you know I don't care about [TS]

  accuracy it's not a race I'm more interested in the comfort of my hands [TS]

  and you know they have more comfortable swiping their fingers across the surface but I'm very interested in patience [TS]

  and I grew up with the mouse so mouse forever. I completely agree with you. [TS]

  Do you want to go through I do have some questions to ask about bits [TS]

  and pieces of the review is there any general thoughts are there any general thoughts that you have before I ask you [TS]

  these I have tons of doubt us [TS]

  but I wrote most of them down in a convenient unveiling available form so you can just you know like I'm sure I'll [TS]

  bring up some of the stuff later [TS]

  and if I mean I'm sure I will talk more about why I think this will be my last one in some future show [TS]

  but one of the aspects of it isn't like I just have so much pent up things to say about this [TS]

  and it pains me so much in the world wherever this public bit is that everyone gets to talk about it [TS]

  and like you know the things that review that I wrote like a week after W.D.C. [TS]

  and I just had to sit there with gritted teeth for three months whatever else has the same discussions [TS]

  and then you know hope that I don't it up saying all guys are the same things that I can be like well I totally wrote [TS]

  that if we can. [TS]

  Anyway I have had a lot of things about you know somebody [TS]

  and a lot of them are already been said by other smart people which is a shame but what can you do. [TS]

  I'd like to start my dissection of your review by asking you if the reference on page fifteen the caption on page [TS]

  fifteen which I believe is a movie reference. This is the picture of your family. [TS]

  Is that a reference to The Godfather because if so I'd like to celebrate that victory quietly by myself. [TS]

  Barrus in yourself asking a question that shouldn't have to ask you should you should proudly say that hey did you know [TS]

  that I got the reference under this picture but ever and I would say that good [TS]

  but the thing is I've only seen like ten minutes a thousand times I'll tell you that that's not a lie. [TS]

  Watch Godfather wanted to do it. They're great movies. [TS]

  I says just listening to us now and my talk about The Godfather three doesn't exist. [TS]

  They're more or less right but I think you'll be plenty of time late at night if you pace back [TS]

  and forth in front of the tell if your child you can watch the entire movie many times over. [TS]

  Also page fifteen included my favorite line of the review which is in Yosemite as in life. [TS]

  Think carefully before starting a family. [TS]

  Everybody love that is that is the most popular line of their view [TS]

  and I am I don't like that line at all I almost didn't put it in because I thought it was terrible. [TS]

  Oh it's so good I actually wrote that down [TS]

  and I almost skipped right over some glad marker that you remembered I give a lot of something around like a double [TS]

  double thumbs up for should be reviewing your own roof. I know I know I think I deleted like three times. [TS]

  Not good John I love you. In on page nineteen you talked about S.M.S. [TS]

  and Messages and I have a couple thoughts on that first. [TS]

  First of all I think that's huge because I spend an inordinate amount of time in front of my computer particularly [TS]

  during the workday and although I don't exchange that. [TS]

  Many traditionalists amasses with that many people being able to fire one off well receiving one [TS]

  and more importantly being able to fire one off by using the keyboard on my mac. That strikes me as awesome. [TS]

  But the one of the things I wanted to ask you which you may or may not know the answers. [TS]

  Does that piece of continuity does that require B.T.L. Use well or is that just wife I I don't know the answer. [TS]

  Actually I think now that I think it just requires plain old Bluetooth in my work a wife of a no I do not know the [TS]

  answer that like with these things that require phone integration a lot of these didn't work in a reasonable way until [TS]

  very late and I stopped working entirely in [TS]

  and worked again with a plan one beta so I did not have a lot of time to go only that it's because we had enough time [TS]

  to do them to see that they work to see what it was like do them try to use them with like these little fake [TS]

  conversations with my wife in various places you know. [TS]

  And with this is by the way was an advantage of me having my you know non smart phone I can send S.M.S. [TS]

  Is not usually because I got to type in a number pad [TS]

  but I had a I had a device ready at hand that could not use I.M.'s [TS]

  and so I was setting myself as a message that we could have just turned that message off on that phone. [TS]

  But what I mean this is like like I said their view of this is kind of like a it should have always been this way. [TS]

  Like they should have always been a symmetry between the you know if the i Phone can do why can't the mac Once you have [TS]

  messages on the Macs like well but of course you can get S.M.S. [TS]

  Because it's tied to blah blah blah like you just need if you've got the phone and you've got the messages [TS]

  and the phone can hear it like these are all things the lot of the stuff in your semi is like it's almost like the i [TS]

  Phone in the MAC were made by two different companies for the amount of the integration [TS]

  and I said there are a view in retrospect is shocking how little integration there was between these two platforms for [TS]

  No no good reason like the technologies were there so I got old suddenly invented Bluetooth and life I like this. [TS]

  These things could have been talking to each other could've been cooperating could've been on the same page for so long. [TS]

  so now it's almost like S.M.S. So I don't know if it's going away. [TS]

  It's hard you know if you're in a circle everyone uses i Phones your whole family is often like oh yes I'm dead [TS]

  but in reality it's everywhere right. [TS]

  But I see the the rise of these messaging services like a line and whatever there's a lot of you know like non S.M.S. [TS]

  Messaging services that are very popular throughout the world and I just have to feel like and i hate us [TS]

  and I sort of hash I had to go like that technology not the idea of sending people text messages [TS]

  but that tech that particular technology for doing so I'll be glad when it's gone. [TS]

  But if it ends up paying around for a much longer time it's good that it's integrated in everything [TS]

  but like I still worry about reliability issues not so much of the software but of the server component of you know. [TS]

  Yes it is an S.M.S. [TS]

  and The gateway and all that is now just now you know one more thing that can be out of sync or only in one place [TS]

  or inexplicably out of order or whatever but you know better late than never. [TS]

  I think also I really enjoyed what came I think we're after this which was the unification of the phone calls thing as [TS]

  a very good points there and I'm looking forward to this world of like I can you know if somebody calls me [TS]

  and I'm sitting on the computer with my headphones on I can just sling the mike over [TS]

  and pick it up if you're talking to them like that. [TS]

  I didn't quite appreciate really until I read that part of your good [TS]

  and quite appreciate like how that will change the world of being a human being a part of a computer most of the day in [TS]

  this subtle and quickly forgettable way. But that's that's substantial I think. [TS]

  Yeah I don't know how much time you'll find out how much time you spend on the phone [TS]

  but I don't spend a lot of time on the phone but I I totally expected that phone feature to be wonky or weird. [TS]

  And there's a potential just like a lot of the i Cloud stuff for it to be wonky [TS]

  or weird because if it is want to read you like so many I hunt because you have no place to go to check for it right. [TS]

  But you know I didn't put this interview because I refuse but it more or less just work. [TS]

  Like it has just worked for a long time like the betas [TS]

  and like that I never had a problem with it did what it's supposed to do. [TS]

  Like you call a nothing appears and you can answer it there [TS]

  and I give it had all sorts of little nice feature like your ring ring tones and everything out there [TS]

  and I think someone said it and tried some of the like of you if you do. If that U.I. [TS]

  Is up and you didn't American Pad on your keyboard to make the little B.B. [TS]

  Sounds like the tone sounds of using a touch tone you know menus you have you know you can imagine doing it for example [TS]

  you have to be like on hold with Amazon for a year and a day [TS]

  or some are you know are more alike than on the cable company [TS]

  or something like to be able to do that while farting around on your computer without having to keep your phone on [TS]

  speaker phone on your desk [TS]

  but the sound bouncing off your debts like that just have it all integrated into the computer thing where you just want [TS]

  to record a call. [TS]

  Like Google you know Google Voice [TS]

  or Grand Central where ever the you know the kind of you know where you can do calling from your web browser [TS]

  and you know this is an I thought everything integrated and again this technology was there it's not rocket science [TS]

  or just audio it's a nice integration is nice [TS]

  and as long as it doesn't fall down which I didn't see it fall down it's just like oh yeah we still have done that why [TS]

  are we not doing that it's just they could have done that with the i Pad with the i Phone one practically like a wife I [TS]

  guess not you know telephone voices it's nothing. [TS]

  Well I think they're doing it over Bluetooth for sure because you know that the whole hand I think it has the ability [TS]

  to create an ad hoc wife eye connection for higher bandwidth stuff like file transfers to an air drop does [TS]

  but this could plausibly work entirely over Bluetooth Bam with Oh yeah certainly [TS]

  and you're also me will be shocked at how bad again how bad phone sound quality is my wife calling the other parts of [TS]

  the South like it sounds terrible cost on some terrible plane a plain old regular phones not you know. [TS]

  Yeah but it's it's the interface is nice. Like yeah good job Apple. [TS]

  Well it is also this will make phone calls lest its less disruptive like when you when you. [TS]

  Or at a computer you get a phone call like you got to get the vernier pocket you got to you know take you have a lot of [TS]

  you are going to hit it like these I knew it is like this. [TS]

  This makes that so much less disruptive a year if you disagree your calls us having to dig stuff. [TS]

  Yeah I have to have the same thing at work even with my non smart phone [TS]

  when I hear my non smart phone ringing I have to pull out of whatever drawer like a pocket or backpack [TS]

  and to see my wife calling or is it you know sung with the wrong number speaking to me in Spanish [TS]

  and it's like fifty fifty and I would much rather just look at the upper right corner of my screen [TS]

  and tap a little button to ignore when I know it's not you know see [TS]

  but this is evidence that Marko works at out of the house because if I get a phone call my first reaction is to grab my [TS]

  phone and run away from like Team area that I'm sitting in so I can be prepared to answer the phone. [TS]

  And half the time [TS]

  when it's the person who doesn't know me speaking Spanish I don't realize that until Marty like ten steps away from my [TS]

  desk area out of earshot of all of my co-workers. [TS]

  You know that's like you know even if you're going to answer it on your phone. [TS]

  Merely just using it as a caller id type of thing you know yes you know I completely agree. Yeah yeah. [TS]

  It which is a feature I have a blue phone elite in two thousand and five. [TS]

  Yeah and then as soon as the i Phone came out that stuff. [TS]

  But it was when I had it for that one year of my dumb phone it was amazing. [TS]

  You know like that like the almost like these platforms made by two different companies. [TS]

  The credible active integration which is supposed to be like Apple's big advantage like go one company makes everything [TS]

  it can all work together but there was this crazy separation between the MAC [TS]

  and the i Phone that now is finally finally coming down to being away. [TS]

  Yeah and I think I think your point was very apt that like you know until until now Apple's internal like. [TS]

  Org chart division was showing up too much in the product [TS]

  and I think this is as you said this is like an important like tearing down of that wall. [TS]

  Yeah and really focusing the interaction inclusion. [TS]

  Very similar as they always are [TS]

  but I really felt this with using a so as I'm writing this review like it it now feels like it can include the watches [TS]

  because who knows what else gone there [TS]

  but I was in the back where they feel like one sort of unified platform being worked on by one team like in that that [TS]

  every idea they come up with will be like how does this idea plied to both platforms like extensions that they could [TS]

  have just on Iowa State extensions of me like well I need some way to extend it because it's been a super lockdown [TS]

  platform we totally don't need those on the Mac. [TS]

  Right because the one you can already do all sorts of ways of the know we're going to make an extension thing [TS]

  and we're going to give them X. [TS]

  and Why would you why would you want to ring fence and I can already do all that's a great use of it [TS]

  and I can act as a needed I need to don't waste your time that it's like we're making this extension mechanism we think [TS]

  is the best extension mechanism ever made in terms of safety and you know an A.P.I. [TS]

  That we can support him blah blah blah and why wouldn't we bring this to every one of our platform. [TS]

  Why would we say the Mac. Anything you just have little bundles of all you know crash system U.I. [TS]

  Ceramic everybody said no. [TS]

  They bring it to both of them and they bring it about them in a way that you can actually share code between them [TS]

  and I was not exactly the same and no you don't make the mac use U.I. [TS]

  Kit but there's enough sharing between and like that's being it's being addressed as a holistic thing [TS]

  and I don't know if I went too much in the conclusion I would like to hammer on it more like the idea that Apple is [TS]

  viewing its customers as people who use multiple devices in their lives rather than using their devices as targets for [TS]

  software that they make right where it stops thinking about the i Phone is a piece of hardware we want to write awesome [TS]

  software for to make a great product [TS]

  and the i Pad is a piece of hardware we aren't often suffer for it to make a great product [TS]

  or mac like that is you're looking at hardware and then you write software for [TS]

  and you see this product you like done whereas what they should be looking at is people who buy our stuff are [TS]

  individual people one person [TS]

  and that one person if they're good Apple customer has an i Phone has a mac maybe has an i Pad [TS]

  and that one person does not divide themselves up into. You know three devices is just one person. [TS]

  They have one set of stuff they have one set of people that they know it's all like the clouds that comes in from the [TS]

  Google stuff as well but like we should be addressing that person's need [TS]

  and that person's needs had nothing to do with what we think in the abstract we should make this is the best phone we [TS]

  can make this is the snack we can make [TS]

  and that person says that I'm just one person I don't care that the phone is awesome they're not girls over there. [TS]

  How can you make them both awesome for me so I really like the fact that it seems like Apple's platforms are now being [TS]

  addressed as a sort of you know one thing you know we want you as the customer to be able to use our stuff [TS]

  and it's all one big thing [TS]

  and you know if we can blurred distinctions Eugenie then you can move from one to the next [TS]

  and your stuff comes with you and we can you know make them look the same [TS]

  but like have a similar feel is another big thing I may not have gotten to as much they really want to like how you [TS]

  know so I did not look like Iowa seven [TS]

  but you could there's a family resemblance like it's not like we have to make a picture of a big guy with seven [TS]

  but they look similar enough [TS]

  and so you feel like you feel like you're going from room to room in a big house that you own the whole house [TS]

  and all your stuff is everywhere but I didn't write that analogy. [TS]

  Goodness The other thing I want to mention on page nineteen was this one line is a great example of what I love about [TS]

  reading your views because your views are very approachable even for someone who doesn't have the background that say [TS]

  all of us have and the best part is they have this toning character to them the through serious [TS]

  and then there's these little drops like what Marco brought up a minute ago with the quote from the other page about [TS]

  Think carefully before starting a family. [TS]

  And here on page one nine hundred also that dog totally looks like Harrison Ford. It's so random and so delightful. [TS]

  It's not random you didn't know that was a me and I've seen that before you know the main I got how I know I did even. [TS]

  No that is a lot of references you know gay case they just assume that they have before on the show I have you know [TS]

  people are you going to make like a compendium of all the books are and that's the be like a huge amount of work [TS]

  and I have no idea if that [TS]

  but one thing I always fantasize about doing which you probably also want to do is just going back through all my old [TS]

  reviews and annotating all the references [TS]

  but I don't know where that would be for other than me maybe has an audience of one. [TS]

  But I guarantee nobody who's not me you know I got everything out because they're super obscure like from my own [TS]

  private life like oh this is the reference the friend that in general you know that it's from that all everything that [TS]

  everybody should know right. [TS]

  But they're everywhere like I put them it's how I entertain myself why I write stuff so I wear the Harrison Ford dog [TS]

  doesn't mean I'm and everyone sent it to me and I thought it was awesome [TS]

  and I thought I sent it to you about a pilot and of the K.C. [TS]

  but It's super small and there are views of you don't know that name. [TS]

  You might still squint at the Dongo tiny Squinty Doug does kind of look like ours but that's exactly what I did. [TS]

  Super looks like I go right now on the next page you made an extremely bold Clinger Nations a claim statement that was [TS]

  just in the middle of actually was the very end of the page. Apple's cloud services may finally be on the right track. [TS]

  I'm going to ask you the stupid question leading question Do you really mean that I do it and remember [TS]

  when I came out of the cloud at the session I like I think everybody came in a session was like Oh jeez find it like [TS]

  this if you have any experience either implementing sort of Web services yourself [TS]

  or being a customer of other people's web servers. [TS]

  You know what's out there like if you use like Azure [TS]

  or the Amazon things we've written services like what everybody's doing in the web space [TS]

  and then over here is like a core data which is you need an alley and it was nothing like any other services and [TS]

  and clog it was like oh yeah yeah that's more or less what we've all been doing that and now you're doing that [TS]

  and you're doing a good job at it looks at this whole implausible like it's the way someone implementing it you know. [TS]

  Someone like well versed in the art who is not an Apple would implement something like that it's kind of like that [TS]

  and it's the way people who write mac apps have been writing their own little services to you know [TS]

  when they had to sort of roll their own. [TS]

  Everyone was making stuff like that an apple an apple making one and it's a really good one [TS]

  and it's well thought out and has all the advantages that Apple had [TS]

  and it's like she's finally like no more Web Objects no board no more porting a local only A.P.I. [TS]

  To suddenly be cloud based not you know it's just no more weird impedance mismatch is no more being doing doing things [TS]

  differently based on weird technologies that Apple really loves that no one else likes it was just a straightforward [TS]

  simple you know good kind of like sink it was too like you know we have been bringing people from the outside world [TS]

  and don't force them to do it like the quote unquote Apple way [TS]

  and just say you know use current best practices to do a really good job and then leverage Apple's expertise [TS]

  and infrastructure to do that and that's what Crikey look like and I guess in their view it's not Apple screwed. [TS]

  They're building everything on it. [TS]

  There's still the server back end to worry about the still reliability concerns are still you know still plenty ways [TS]

  they can screw this up but it seems like it's on the right track. [TS]

  If you're trying to build something weird [TS]

  and it's buggy you're like look first of all you build in some weird thing you no one else is doing it like that Are [TS]

  you sure this is the right way and second of all it's full of bugs. [TS]

  If you're building something more straightforward or more in line with best practices [TS]

  and then it's above you're like well you build in the right thing it is going to get better at it like I feel like [TS]

  you're halfway there you know. Yeah nine I mean I'm not arguing I'm just it was a bold statement. Impressed. [TS]

  I mean I don't think I said that [TS]

  when i Cloud came around I guess mobile me going like I was a good move like the can that [TS]

  and you know yeah it was it was a good idea to clean house and pick a new name [TS]

  but that wasn't a big turnaround the cloud kit that W.C. [TS]

  Session really really convinced me that that there are at least some people there who who who know what the right thing [TS]

  to do is and are being allowed to do it which is definitely an improvement. [TS]

  The next page is Page twenty one and it's the beginning of the swift section and I should point out to begin with that. [TS]

  Chris Laettner actually linked to this review saying hey the swift section was really good [TS]

  and I thought that was tremendous. So congratulations for that. Genuinely I think that's extremely awesome. [TS]

  Everyone should follow him because he is the ideal person the father is you know interesting and famous and smart [TS]

  and does not tweet a lot so you just follow you for get you involved [TS]

  and then one day hopefully something you'll be the first one to know there's no one else fault I'm so focused on you [TS]

  know it was it was I'm trying to find it and I can't so I'll just move along but it was a really short tweet [TS]

  but a really nice tweet and that to me is a pretty big stamp of approval so you should be proud of that. [TS]

  This what section was great I also like the end of the first pages which section which again is Page twenty one wherein [TS]

  you said print line are you not entertained. That would be Gladiator. Just a file. [TS]

  Well I think that predicts that it [TS]

  or another wherever a know the from that's basically where I know it from Are You Really taking my moment away from [TS]

  things like yours a lot worse. Yeah but that. [TS]

  But seriously though like when [TS]

  when I found out you can do that which was I didn't know anything so it was an Elton like you know. [TS]

  Pounding use of been swift in to start typing on like what are your thoughts at that time [TS]

  and I will let you know if I think it's important like that that you know if you didn't have a handle on what Swift was [TS]

  like you come out of the you know you're like I don't know what this raise with thing is [TS]

  but it's like it's crazy I don't know what's up here [TS]

  and then you find out that it's like what I tried to lay out in the in this one thing it's so much of this with [TS]

  discussion on the web has. [TS]

  When not ignorant because every knows this but focusing on whatever they want to focus on [TS]

  and not focus on like Swiss obviously very publicly right in front of your face stated goal [TS]

  and the goal sounds crazy and stupid and maybe it is psycho [TS]

  and that maybe that's the problem like their goals gradients do that [TS]

  but their goal is to make this language that goes right from the little you just are type [TS]

  and you put a little line of doubling you start typing the file you just run it to go from that all we have to [TS]

  or you can write a whole ass in this that sounds ridiculous and maybe you know maybe it is ridiculous [TS]

  and maybe that is the root problem of the language [TS]

  and people be like I don't understand why she was doing this thing it's like it's in the goal like if someone gave you [TS]

  this project [TS]

  and said I want you to make a language that can go scale from scripts all way up to writing an operating system that [TS]

  would inform everything you did about language design and [TS]

  when people complain about features they're like oh I don't like this you couldn't it was like yes [TS]

  but then the language would have been able to span this ridiculous range [TS]

  and so I feel what people should be disagreeing with is the mission of the language. [TS]

  That's where people should be focusing their anger is that it's stupid to make a language expand this range where you [TS]

  should be doing is making a really good Objective C. [TS]

  Replacement and [TS]

  and you know I'm I think I like the idea the idea of the ambition of this of these me to say it is I'm not you know I [TS]

  was developer a mac developer is going to be forced to deal with this transition we're just going to be bumpy. [TS]

  But I have as as an outside observer I mean I like the guts of someone trying to do that saying that's what they're [TS]

  going to do not keeping it a secret but I think this is what we want to make and we think it's possible [TS]

  and this is how we think we can do it [TS]

  and that just just incredible clarifying lens for everything having to do this with things like the things you don't [TS]

  like the direction as you might think it will go in the future you have to look at that mission [TS]

  and it could be they changed that mission I said that mission was dumb it unnecessarily hamstrung us. [TS]

  We're dropping one and or the other of it and we're changing language [TS]

  but you know if you were to look back at what objectives they look like in one nine hundred eighty nine [TS]

  or were never know when it first came out [TS]

  and compared to object you see today I'm going to say like times least give Swift a chance. [TS]

  It's so incredibly new is going to look so amazingly different [TS]

  and hopefully much better if it's given a couple years to cook especially the rate Apple has been improving its them [TS]

  tools over the past you know say five ten years. Objective C. [TS]

  Did not get that much better Intel Apple sort of took and ran with it in the last decade or so. [TS]

  Yeah one of the things that was interesting to me about the review specifically about Swift was that there was a lot of [TS]

  very subtle I don't like get on board guys kind of tone to it [TS]

  and I agree I mean I haven't really played this with much because I've barely had time for anything lately [TS]

  but everything I've seen is really impressive [TS]

  and your review just made it even more impressive being able to see exactly how a lot of the stuff is is held together [TS]

  and so I agree with you I mean for all the curmudgeons out there I don't think that's really necessary I really think [TS]

  this is going somewhere good. [TS]

  That's what I was most interested in like I was coming at it from my perspective I mean the high level languages all [TS]

  day and using Perl javascript stuff like that but it's so far from like so so far from dealing directly with memory [TS]

  or so far from being efficient [TS]

  or so increase Basically I'm doing an incredibly slow language it's from the perspective of someone doing with the [TS]

  object to cost us right. [TS]

  But it's great because you don't have to worry about all these you know the concerns of people dealing with lower level [TS]

  languages. [TS]

  There was just so much more efficient and productive and just [TS]

  and it's with the promise of flows like we're going to be you know it's a low level language the high level syntax [TS]

  we're going to we're going to spend a huge range of [TS]

  when you use it it's going to feel like so nice you know to worry about all these little details will take care of it [TS]

  for you whatever [TS]

  when you write it it's going to be fast like those other languages that you had to spend all day writing type names in [TS]

  million times and and using funny isn't actually worrying about memory and and pointers [TS]

  and also saw stuff I guess the promise of the language [TS]

  and what I was interested in is from the perspective of the high level language programmer. [TS]

  How can you possibly make that fast because all these other high level language you use is. [TS]

  Even when huge amounts of money and time and effort [TS]

  and brain power isn't put towards them it's really hard to make them fast [TS]

  and Javascript is the best example that it is just like millions and millions probably billions of dollars [TS]

  and some of the smartest programmers in the entire world focusing on trying to make this terrible language that someone [TS]

  made a long time ago fast because everywhere because you have to it's in the web browser right [TS]

  and then lesser languages like perl or python have far fewer brains and far less money. [TS]

  Also trying to make them fast because they're running on the server as you know [TS]

  and then you get Java which is All other thing [TS]

  but like the nice high level languages that people really love trying to trying to make that language fast [TS]

  and it's easy to make a low level language fast it's straightforward like C. [TS]

  You can say like I can tell it you know it I can see if you look at C. [TS]

  You can see the same way as I portables I like things actually was that goes into like all the dots connect [TS]

  or whatever [TS]

  but if you can have a high level language like Java it's so much harder to be efficient because you have to like to [TS]

  make things fast you have to tie things down but if you try things out the pain in the butt to use [TS]

  and so I want to know is you know in a language like swift where even the what we think of the basic types like enters [TS]

  and strings are defined in a library. [TS]

  How can you possibly get that to be fast how can you how can you sort of bolt that infrastructure all the way down into [TS]

  the compiler and it's not easy like it's worked and been invented in a vacuum. [TS]

  Right so it just this isn't actually looks like this but all I'm doing is typing [TS]

  and then just handed that language back off to somebody [TS]

  and said now make this really fast there are so many different approaches you can take if you are not you know Chris [TS]

  lander and his team [TS]

  or someone who has written L V M inclining everything you could take the approach of for example Perl or Python [TS]

  or Ruby have taken and they have changed their approaches over the years. [TS]

  There are lots of different jobs for that matter there are lots of different ways to make engines for high level [TS]

  languages the way they made this engine for a high level language you know for example in Perl or javascript [TS]

  or routine stuff. Well no I don't know who everybody says but like the basic types. [TS]

  Use are not defined in the library source code you can see like they're part of the language even in things like [TS]

  integer is part of the language or you know shorter [TS]

  or float like that's part of the language is not that's not a library that you can plug in [TS]

  and it's with them in all everything a library [TS]

  and then just found this clever way to bolt that library to what they knew would be the implementation of the language [TS]

  so that I found fascinating about trying to pick with the easiest possible example [TS]

  and it still expanded into like you know thousands of words of annotated source dumps or whatever that that's more [TS]

  or less a simple I can get it but I think the implementation is fascinating I think the language like I am. [TS]

  I'm a high level language type of guy [TS]

  and I hate all of the static typing stuff that Iran complains about about stuff like I hate that stuff too. [TS]

  I don't want I don't want to deal with types at all. I want everything to be dynamic. [TS]

  I don't want anything to be tied down so in that respect. [TS]

  Swift is totally against my personal taste [TS]

  and I don't think static typing in this area make good code I linked to a lot of things that people you know there's a [TS]

  lot of things on the web on both sides argument a link to some of the better known pieces in the Swiss section about [TS]

  how dealing with type systems is B.S. [TS]

  and It just gets in your way and I don't do all that crap at all [TS]

  and the error is that you think it's saving it's all just to do [TS]

  and really if you just had a knack language everybody be better and happier and more productive [TS]

  and that really matters and blah blah blah. [TS]

  We can all have that debate but bottom line is Swift is not the kind of language. [TS]

  So if this trying to be the button down tied down static everything language that I really hate [TS]

  but trying to make it palatable and it's super interesting in that respect you became worth nothing [TS]

  and I think Swift is awesome. [TS]

  Swift is not the language that I would design like it doesn't look like it doesn't it doesn't match my tastes at all [TS]

  but it does match its creators tastes [TS]

  and it does match the it is a good fit for the mission that the creator set out for the language. [TS]

  What it doesn't match up with so much is if you see if you really really like Objective C. [TS]

  and You love dynamic dispatching you loved you know calling the selectors making selectors out of strings [TS]

  and calling them into it. [TS]

  Stuff which again I'm with you I'm using even higher level languages I'm doing all sorts of crazy the hundred string of [TS]

  hours you don't even know what's going on in Java Script in Perl The only with you. [TS]

  Right but that's not the language so it does and that is the source of tension [TS]

  and that's I don't know how they're going to do them plus with us to deal with all the objectives the integration which [TS]

  is such a pain in the butt that's putting warts all over like why this warrants Well why the hell is this here why does [TS]

  this work this way with the special case rule at all because it's got to work with your thing Objective C. [TS]

  Libraries in a semi idiomatic way and it's all you know that it's not afraid to have worked [TS]

  and it's got plenty of them but I just hope five years from now this experiment goes goes well [TS]

  and that all the people who are cranky about it I guess will join the people who are cranky about dots [TS]

  and I thought this is probably the same people are just like you know Time marches on [TS]

  and some new kid coming up from years from now hopefully will start learning his Iris development in swift [TS]

  and think it's perfectly fine natural and if he ever sees Objective C. It'll be like oh God what were you guys doing. [TS]

  You know I think I hope it will be OK I think we'll be OK. Smart people behind it so I'm optimistic. [TS]

  It's funny how many people I've talked to a developer friends of mine usually in the Microsoft world [TS]

  but nevertheless developers I've spoken to over the last few years who have said oh yeah you know I'd really like to [TS]

  mess around with writing an i Phone app and I caught that Objective C. [TS]

  Syntax I can't even look at it so that those people are never going to write it happen anyway. [TS]

  Like that it's all yeah it's like the square brackets is the least of the [TS]

  but I'm going to say like if you come from another mobile platform [TS]

  and you're like what I have to dereference players where all the stars in your declaration you seem to see like what [TS]

  are you going to do and I don't have to deal with that stuff I don't you know. [TS]

  So like that in that respect [TS]

  and I've got people complain to me that Swift is not a Harley level language than Objective C. [TS]

  Which I think is crazy like a swipe at the whole section in there which is a reference to case he doesn't get the title [TS]

  of this show looks like a high level language right guys like if you use Python if you use Perl or Ruby or jobs. [TS]

  Like this on you know if you just a passing familiar look high level language book no pointers my quote unquote made [TS]

  strings I'm going to do basic things that collection classes. There is just all that stuff in any objective C. [TS]

  With a literal that everyone's happy it's like no regular english just have that it is a common thing a high level [TS]

  language at a glance before you know what's going on with and everything [TS]

  and yet some people are saying Swiss not really high level language with a static dispatch [TS]

  and I need to make my selector names out of strings and call them if I can't. That sucks. [TS]

  Heard from and I saw refuse the objective here on time. [TS]

  You can stop and that's that that chasm will be solved by old people retiring. Hyla you John. [TS]

  All right so on page twenty two a couple quick notes first there is a link the first of actually what ended up being [TS]

  many links to M S D N which made my C. [TS]

  Sharp developing heart smile [TS]

  and additionally I want to ask you How was all of the work figuring out this glue between Swift [TS]

  and the actually six opcode was that all your work by yourself did you have help with that how did that come to be. [TS]

  I have put all the things like um I lean on the smart people that I have contact with to ask questions [TS]

  and to help me run experiments or whatever [TS]

  but I mean the good thing is that like you only need like a little shove in the right direction by smart people like [TS]

  they don't need to hold your hand through anything because I have all the tools at my disposal like all these this is [TS]

  one of the you know the developer tools you know such as changing one time [TS]

  and it's I mean maybe it's because of environment I feel natural and like programming all day that's my job right. [TS]

  All you got to do is play in the right direction. [TS]

  I have the command line tools I can write code I can you know I can figure out flags to commands I can you know write a [TS]

  little test programs you know I can figure it out I just need to be like that you know you should look over here [TS]

  and there. [TS]

  About this are [TS]

  and that's why I think the super simple example because I'm not particularly familiar with sixty four assemblies like I [TS]

  can just look at this and know what it is I don't look up all that you know the stupid things [TS]

  and that's why I like what the symbols thing adding two numbers together I can handle that like I don't want to get [TS]

  fancy can be hard enough for me to figure out the ending to numbers [TS]

  but I just a question I didn't know how it worked I wanted to I wanted to figure it out [TS]

  and so yeah I had a lot of help with this [TS]

  but mostly in terms of like here's what you want to look at here's what you want to do you know something you know this. [TS]

  This example will be instructive for the things I would have questions about well what about this and that over [TS]

  and over and over like. Actually if you're interested in that concept. [TS]

  This example is different [TS]

  and so even though my examples I was led to was like the example you're trying to do will never explain that concept do [TS]

  you use this example instead so long as things like Arc was the other one was in a similar vein of like you know arc [TS]

  was explained fairly well but is like a lot of questions about like how how exactly does a work inside [TS]

  and how does it relate to and like [TS]

  and you know even if like the wise like getting game talk to people who are involved in the process [TS]

  and the like why are can not object why are cannot garbage collection like why specific let's get into that section was [TS]

  most similar thing to the Arc section as no coincidence that it's you know both developer technologies both you know in [TS]

  sort of the same vein in the same kind of team doing stuff so no I thought this the section was extremely interesting [TS]

  and I've been worried about assembly [TS]

  and has no time in getting pretty much all the way down to that level was a fun adventure into things I've long [TS]

  forgotten so I really enjoyed it and the people who like actually know this stuff and you like it like my gas [TS]

  or something like that there's nothing groundbreaking that anyone who cared could have figured all this out [TS]

  and probably did right you know all the people are actually writing swith like if you go to my guests thing Friday Q. [TS]

  and A or whatever there is M M A. [TS]

  Those guys actually know what they they don't need any help from apple to apple should hire them if they're not like [TS]

  very probably tried to hire them many times like you know to me it like that's that's a whole other category thing I'm [TS]

  just like pecking on the outside here getting help from those type of people so there is no groundbreaking stuff here [TS]

  is just you know this is what I as ever is why I think I try to explain it to people even farther outside like if I can [TS]

  if I can have it explained to me [TS]

  and figure it out I feel like I might be able to explain it to someone else that's why I like you know it's action [TS]

  seems like it's impenetrable. [TS]

  I feel like anybody even if you know almost nothing about computers can be led through it [TS]

  and you get the gist of it you're not going to know all the little details I don't know all the little details like a [TS]

  lot of the output from the you know the compiler that I can sort of figure out more [TS]

  or less what it's doing again because the thing is so simple and I can you know say this is that in line. [TS]

  Why is this that I'm going to like and look at the same stuff but it's put over there [TS]

  and I can I can figure out the you know I know enough about assembly I can figure out well something to different [TS]

  because the arguments are in different places that I can you know if you know the concepts of like how do you return [TS]

  from a function like they're basic concepts that everybody would learn like if the S. [TS]

  Class armed with even just that you can more or less make heads or tails of this type of things. [TS]

  I'm sort of an ambassador to people who know slightly less than I do [TS]

  and I know way less than the people who actually know what I can do. Fair enough. [TS]

  The next thing I wanted to comment on was the what's a final stand for swift intermediate languages there are [TS]

  intermediate or intermediary or one of those two words. [TS]

  Now either way you've made you had written at some point [TS]

  and I believe it was on page twenty three of I don't know if that's correct. [TS]

  It's possible that the larger purpose of S.Y.L. Has not yet been revealed. [TS]

  Do you have any particular thoughts about what that might mean. [TS]

  Like do you have any thoughts as to what a file would be used for you know if I had it I would've put it in there I [TS]

  just I just get it like so in those diagrams like this is not a minor thing right. [TS]

  Adding an entirely new intermediate representation [TS]

  and language that essentially like that no one writes things in right that is a significant step [TS]

  and is that this is like what we need to do that because L.V. [TS]

  and I are doesn't have doesn't retain enough information about the source language trust of I'm certain observations [TS]

  Yes that's totally true that's that's like why it's their right and it is interesting but that's a long way to go. [TS]

  So I have made that's all there is to it. [TS]

  I don't have any inside information and I can't see anything if I had a theory of becoming it to you now. [TS]

  All it is is like it just seems like another big box in a diagram in another language to support for this people [TS]

  building these tools they must have thought it was important enough to you know because they could have like left that [TS]

  but that they that and just tried to bridge the gap between you know L.Z. [TS]

  and I are [TS]

  and the source code with you know with a smarter compile I mean quite what kind of Racine's he lost they didn't make an [TS]

  imaginary language those things like we can we can more [TS]

  or less draw a line from those languages even though they're fairly complicated specially he opposed us we don't need a [TS]

  whole other third representation in the middle there but for for so if they did [TS]

  and you know I someday have reason you know it's get so young. [TS]

  This may be a future proofing thing like so much a Swiffer I look at it I say like this has nothing to do with this [TS]

  today but they're like three years from now. [TS]

  Like there's an end game in mind like this is the these are the type of off the nations I would like to be able to do [TS]

  three years now. [TS]

  There barely a glimmer my eye now there's no way in hell we dissolve the nations now [TS]

  but I'm going to do everything in my power not to preclude them later. [TS]

  So maybe still has something to do with like leaving those doors open [TS]

  and saying if I'm going to the Appalachian one I'm going to need a thing like this [TS]

  and so make a thing like this now for these reasons [TS]

  and later on we hope it will be useful for these reasons a lot of that's kind of like a permanent pattern like yeah GNI [TS]

  going to need it they need it now they need filled out of the Appalachians I talked about the generics and the need [TS]

  but. It's useful for that purpose. [TS]

  You know this is the review of the opposition I showed in some other ones you know would be awkward [TS]

  or impossible like would it be impossible impossible know you can always do it I mean you know it's like [TS]

  when you're in the compound of this thing [TS]

  but it's certainly a lot easier with Phil which is which is much closer to the source than L B M I R which is much [TS]

  closer to assembly. So now nothing specific there. I'm a little disappointed but I was hoping you were being coy. [TS]

  That's right so I only have two more quick points [TS]

  or questions I guess more points that I wanted to make on that same page which is twenty three [TS]

  and in the shape of the future section you made passing reference to Pearl having too many funny characters which made [TS]

  me strangely happy because I forget that you actually do you acknowledge that Pearl is not the best thing that's ever [TS]

  been conceived. [TS]

  Well I was acknowledging was that other people think it is too many I think I don't mind it goes thing to say because [TS]

  funny it's like saying English has funny characters with all this punctuation it's pointless [TS]

  and it's noisy would be so much nicer which is all a series of lowercase letters which have a lot of people right on [TS]

  the line because it's like this weird affectation but no punctuation and capital letters serve a purpose. [TS]

  What's the point of all these types are just noisy. [TS]

  Well that Huffman coding because it is frequently type of and you know if you can a thing [TS]

  or two in a race dictionaries [TS]

  and scalars having a single character dated on each of them is much better than doing some crazy Unger innovation which [TS]

  is also much better than having no distinction just having to remember so I am not I do not agree that in Perl as much [TS]

  as I think all the time duration in part with the exception of the global variables which are just silly nonsense left [TS]

  over from show arc hang over from years ago but Dyson at present fine Swiss and have them doesn't [TS]

  but I didn't design sweat so they are right and then my final point which I wanted to make was from the. [TS]

  The last page page twenty five and it might be him in the very last line let me see now it's not but you had said [TS]

  and I'm quoting Apple has shown that it wants to succeed more than it fears being seen as a follower [TS]

  and I thought that was extraordinarily astute and a really really really good summary of Apple today [TS]

  and I just wanted to congratulate you on that. [TS]

  Well that's like you know there's the other part of that in a similar vein I think on that same page is like the list [TS]

  of things that will never do slowly turning into a list of things Apple has done right. [TS]

  Like with that with the ads they have jobs and Tim Cook coming on like all you know and Scott forestall leaving [TS]

  or whatever like the rule set is changed mostly for the better [TS]

  and i Cloud Drive is what I was thinking over the you know with what he called Apple being more afraid of not having a [TS]

  good product [TS]

  and they were like well aren't you just helping Dropbox like what's worse being someone say you copping Dropbox are not [TS]

  having a future like Dropbox that people have proven that to love so I caught drivers like you know is an admission of [TS]

  defeat. [TS]

  That's that's what stopped him from doing it like we can't do that we've had all this time we're saying we're not going [TS]

  to be able file system like what we do full of what we don't like in Iowa so we got a drag either you know like it was [TS]

  and that mountain lion stuff like this what are you afraid of people saying you're copping Dropbox are you afraid of a [TS]

  crappy product well for past couple years you've had a crappy arrived [TS]

  and you do because of this you know drop boxes of each our products like [TS]

  and I don't even know if it was the right move like maybe the right move would be to stick your gun that actually do [TS]

  come up with something better [TS]

  but if you can't do that go on with the thing that you know people like is better than sticking as I'm super gravity so [TS]

  it's a spectrum I don't think this is the biggest move [TS]

  but it shows that Apple's willing shows that Apple's going to do it [TS]

  and you know again I don't even know if I'm going to use i Cloud Drive I have an I like everybody else who's a nerdy [TS]

  person probably was in the show. [TS]

  We've all been using Dropbox right I have some complaints about dropouts but it still has some event is a right. [TS]

  Dr I'm doubt by not knowing whether everything's all think i Cloud Drive I mean to look at my little menu bar icons in [TS]

  the green checkmark you know that everything is think not just an individual file. So I don't know. [TS]

  But [TS]

  but yeah I'm glad this is this is the new Apple doing things the normally don't do talking to talking to the press more [TS]

  being more open with developers having a swift blog that actually has more than one post on it. [TS]

  You know it's a brave new world. It is indeed. Any closing thoughts. And I guess I don't I think court. [TS]

  I think two or three sponsors this week I forgot to do more of the mesmerized you mandrill Squarespace and glue [TS]

  and I'll see we. And we'll see you next week. [TS]

  Now on the issue is this it was accidental accidental drowning and you are now sitting on the campaign trail [TS]

  and access to that skill list and he read to you. [TS]

  I'm tired you know you want to give any more references that you got [TS]

  and there are viewers that it didn't turn to movies out that was a pretty bad as a trap for you I'm sorry guys I feel [TS]

  like all right that's fine that's cool. I know I'll never be good enough for you John. [TS]

  It's cool like so I go to a lot of therapy for this. [TS]

  Again like how low do we have to make the bar how what is is there is there any is there any pop culture reference that [TS]

  you would would feel like that of another person didn't know you'd be surprised. [TS]

  Now the person who lives in the same country as you [TS]

  and you know similar age similar sort of like income like some of the life experience [TS]

  and you just be shocked if they did not get this reference like the one of their anything. [TS]

  Yeah something from Super Troopers Spaceballs Michael go deeper [TS]

  and I go to like Mickey Mouse How about that someone who's never heard of making out [TS]

  and no idea who Mickey Mouse is what making us looks like isn't is you know is it a mouth like rolls [TS]

  or on the ground of that for nothing. [TS]

  Would you be like oh my God how can you know no Mickey Mouse like that what we have to go to. [TS]

  Do you really want to know if you like Richard Burr is like that is pretty am I'm saying like you know because for me [TS]

  well in my generation which granted you guys are maybe a little bit younger. [TS]

  Star Wars is on like star like have you heard of Star Wars maybe you haven't seen John Kerry seem to be you know Star [TS]

  Wars is a thing. Maybe you've heard of light sabers maybe you know a Darth Vader look like that's all I'm asking. [TS]

  Right and so and then as you go cause like that's my sort of baseline [TS]

  and you go up like if I'm going to make a Star Wars reference like a well known by say May the Force be with me like [TS]

  What the hell you don't know what you mean by force. [TS]

  Then I'm going to you know and if you're the same age as me [TS]

  and have similar life experience to me I'm going to be surprised [TS]

  and so you always shock me with the things that you don't know through you [TS]

  and references the things on the caliber of [TS]

  and sometimes identical to Star Wars that apparently you didn't see such as I'm not funny if I didn't get it [TS]

  and you didn't get it. Well I mean maybe I did not just until it was remarkable. [TS]

  Then we were like maybe sometimes it isn't. [TS]

  Obviously like yeah yeah whatever Star Wars Force but I would like it right. [TS]

  Not remarkable doesn't it doesn't it doesn't come across as clever but anyway. [TS]

  Start Point your daddy all right I just have to adjust my expectations. [TS]

  Doesn't make you a bad person you have to adjust. [TS]

  I thought when I firmly placed your expectations of me so far down the crapper that they can't even be found anymore. [TS]

  But sometimes you surprise me and I can move you up a few notches [TS]

  and then you just don't get an obvious star as a reference and I was like wow I don't know I mean the over there. [TS]

  Problem when he's getting dragged through the mud you know Mark I'm still here. [TS]

  I think Marco seen Star Wars I have seen so it's been a little while I have to go [TS]

  but I've seen it a number of times like most human beings you know. [TS]

  I've seen all six of them so well when Adam is old enough to start watching star as a Marcos in a few more times. [TS]

  Yeah well I will say I've only seen the episodes two and three I think of only seen those ones in each film [TS]

  or don't worry about those you're not going to even out because in that contest I think. [TS]

  Have you even see them more than once. [TS]

  Yes Unfortunately I'm curious you mentioned earlier that you refused to write the phrase It just works in the review. [TS]

  What is your full list of banned phrases that you want to use I don't know [TS]

  but like you know I mean what you do know what you don't write cliches and if you if you're writing about Apple [TS]

  and you're going to make it it just works comment whether snarkily [TS]

  or Sincerely just if you can say it in some other way [TS]

  and try to do it you know we've read that to mean you know we were at about the same. [TS]

  If you're of the same comics price for a long time you will find yourself inevitably same exact same things [TS]

  and not only other people said that the you have said in the past the constant struggle for me not to write the exact [TS]

  same center three years ago it happens all the time I'll write something [TS]

  and I will go back out that I'll go back to like you know to ten points if you're viewing I'll feel like the exact [TS]

  paragraph is on the same person more or less and if you give me the same input. [TS]

  I tend to produce the same output and I will almost word for word write a sentence I wrote three years ago. [TS]

  Life you know and this is not me than something someone else wrote [TS]

  and so it's a constant struggle to try to say the same things in a fresh and interesting way that lends new insight [TS]

  and doesn't just you know it's that you're snapped a grid with Marco type thing that doesn't just snap to grid [TS]

  and like people mentally scan it just works and it snaps to grid point and then read the words [TS]

  and it's like they're not paying attention anymore so I'm always trying to find some better way to say things. [TS]

  Maybe failing maybe it's more like I'm not I'm not doing it it's not a stunt. [TS]

  Not like you know it's not like I have a silly list that I just like when I'm writing I feel like that [TS]

  when you want to go with real you want to go with it just work because it's just you know after whatever fifteen years [TS]

  of doing this I feel like I don't I don't want to have that crutch. That's fair. [TS]

  All right I'll give you the titles I'm a big fan of raw coconuts barely part of the you just like cattle a lot of [TS]

  when I wrote it. [TS]

  Surrogate information phone is also very good that I also like a lot was Russell tangential although you know I was a [TS]

  tangential [TS]

  but you know well sometimes they're like whatever they're spent a lot of time talking about the Apple event in Yosemite [TS]

  with two big topics and those are about like nature. [TS]

  If we if we add up all the variations the mass and skills on a clear winner. [TS]

  I don't like coconuts but I'm happy with the other two. Actually that's true. [TS]

  I really don't like coke and neither do I [TS]

  but like the title you know you know cannot cook a terrible you know no way and the worst the worst is [TS]

  when you have unexpected cooking out and things that a texture thing I like to taste like taste like paper [TS]

  and it just doesn't taste good. [TS]

  I got toasted coating on the outside of a donut do coconut shrimp is good you know like mountains. [TS]

  It's no you know it's not a great candy but now I like Oh God no unexpressed because when you when you [TS]

  but until the candy or went on some kind of cake it's that's the worst cookie that's the worst I think. [TS]

  That's your thing I feel like I'm going to drink so the texture was removed. [TS]

  No grazing and the texture is terrible but so is the taste. They're both terrible. [TS]

  Your protection doesn't take some getting used to the most people. [TS]

  Again most people born here get used say movies the Pina by which grosses out the rest of the world. [TS]

  Most people around here get used to coke which has weird texture I totally admit than I like where ever the sprite [TS]

  sprite drink. [TS]