The Talk Show

00:00:00 ◼   ► alright i'll forgive you for cheating [TS]

00:00:02 ◼   ► how you feeling you feel better you [TS]

00:00:03 ◼   ► still get more excited now I feel [TS]

00:00:04 ◼   ► terrible that I invited John the show [TS]

00:00:06 ◼   ► no I'm doing really good it's one of [TS]

00:00:07 ◼   ► those things where like I want someone [TS]

00:00:08 ◼   ► who's only really sick at night and like [TS]

00:00:10 ◼   ► late at night like nine o'clock i feel [TS]

00:00:12 ◼   ► horrible but you know what's the damn [TS]

00:00:14 ◼   ► fine i'm using of the remaining hours of [TS]

00:00:16 ◼   ► you [TS]

00:00:16 ◼   ► not a lot of fun alright well we'll try [TS]

00:00:20 ◼   ► to hurry up [TS]

00:00:21 ◼   ► no not at all what you want to start [TS]

00:00:26 ◼   ► with you want to do the interview stuff [TS]

00:00:29 ◼   ► do you want no I think we should i save [TS]

00:00:30 ◼   ► let's save that ok let's do this let's [TS]

00:00:32 ◼   ► talk about a topical new stuff that [TS]

00:00:35 ◼   ► apple and finally publishing AI yeah [TS]

00:00:38 ◼   ► there's that was that was that's you [TS]

00:00:40 ◼   ► know they said they were going to do it [TS]

00:00:42 ◼   ► and now they've done it so it's you know [TS]

00:00:43 ◼   ► in some ways it's you know Apple does [TS]

00:00:46 ◼   ► what they said they were going to do so [TS]

00:00:48 ◼   ► it's not that big a deal but it's you [TS]

00:00:51 ◼   ► know it's another step in the new Apple [TS]

00:00:54 ◼   ► the open apple right absolutely and what [TS]

00:00:57 ◼   ► was hilarious to me is that we talked [TS]

00:00:59 ◼   ► about this on on the talk show [TS]

00:01:01 ◼   ► previously was google got up at i/o and [TS]

00:01:04 ◼   ► instead of showing off a lot of cool [TS]

00:01:05 ◼   ► stuff that they're doing with AI they [TS]

00:01:06 ◼   ► basically reintroduced sequential [TS]

00:01:08 ◼   ► inference from Cirie from 2010 and [TS]

00:01:11 ◼   ► everyone just lost their shit and said [TS]

00:01:12 ◼   ► you know apples way behind and apples [TS]

00:01:14 ◼   ► been doing this stuff since before [TS]

00:01:16 ◼   ► Series and they've been doing all sorts [TS]

00:01:17 ◼   ► of different machine learning and it and [TS]

00:01:19 ◼   ► he's never spoke about it and now [TS]

00:01:21 ◼   ► they're sort of has become table stakes [TS]

00:01:22 ◼   ► and Wall Street and everyone's judging [TS]

00:01:24 ◼   ► you based on your apron AI performance [TS]

00:01:26 ◼   ► so they have to get out of the story [TS]

00:01:27 ◼   ► sequential inferences when you do [TS]

00:01:29 ◼   ► something like haste well hey dingus [TS]

00:01:32 ◼   ► what what's the Dallas Cowboys record [TS]

00:01:35 ◼   ► and then Syria will answer we can tell [TS]

00:01:38 ◼   ► you that there are 13 into and then you [TS]

00:01:41 ◼   ► say when do they play next [TS]

00:01:44 ◼   ► yeah and Cirie you know I don't know if [TS]

00:01:46 ◼   ► that I don't know if that particular [TS]

00:01:47 ◼   ► example works but sequentially in front [TS]

00:01:49 ◼   ► it what we call it sequential equation [TS]

00:01:51 ◼   ► inference the current is when in other [TS]

00:01:53 ◼   ► words the sequential query Siri can [TS]

00:01:56 ◼   ► infer what I mean when I say they yeah [TS]

00:01:59 ◼   ► like this last example is what's the [TS]

00:02:00 ◼   ► capital of Germany and it'll say Berlin [TS]

00:02:02 ◼   ► you say what's the population you want [TS]

00:02:03 ◼   ► to say Berlin again because it remembers [TS]

00:02:05 ◼   ► what you're talking about right which is [TS]

00:02:06 ◼   ► something that you don't it [TS]

00:02:09 ◼   ► the reason I don't even know I'm not at [TS]

00:02:11 ◼   ► whenever one amount of AI researcher [TS]

00:02:12 ◼   ► number two [TS]

00:02:13 ◼   ► the reason that most people don't know [TS]

00:02:16 ◼   ► the term sequential inference is because [TS]

00:02:18 ◼   ► it comes naturally to human beings it's [TS]

00:02:20 ◼   ► called having a conversation [TS]

00:02:22 ◼   ► yeah absolutely right it's all part of [TS]

00:02:24 ◼   ► their natural language you no matter [TS]

00:02:26 ◼   ► whatever magic that they've got going on [TS]

00:02:29 ◼   ► right there's all sorts of things that [TS]

00:02:30 ◼   ► will say even in this conversation on [TS]

00:02:32 ◼   ► the show that taken out of context as an [TS]

00:02:36 ◼   ► individual sentence somebody would say I [TS]

00:02:37 ◼   ► don't know what the hell they're talking [TS]

00:02:38 ◼   ► about but it makes perfect sense in the [TS]

00:02:41 ◼   ► midst of a conversation and that's a [TS]

00:02:42 ◼   ► very tricky AI problem [TS]

00:02:45 ◼   ► yeah and you know it go again there was [TS]

00:02:47 ◼   ► all this conversation about right now a [TS]

00:02:49 ◼   ► people are saying amazon is far away [TS]

00:02:51 ◼   ► ahead in terms of natural language [TS]

00:02:52 ◼   ► invoice assistance and we saw the story [TS]

00:02:55 ◼   ► about when hotels installing alexa in [TS]

00:02:58 ◼   ► all of you know the win and in encore [TS]

00:03:01 ◼   ► encore and yet to some extent because [TS]

00:03:04 ◼   ► but I think it's also greatly inflated [TS]

00:03:06 ◼   ► by how much American tech point is [TS]

00:03:08 ◼   ► really love amazon because outside of [TS]

00:03:09 ◼   ► the US and the UK and now Germany's in [TS]

00:03:12 ◼   ► September it [TS]

00:03:14 ◼   ► amazon has absolutely no presence [TS]

00:03:15 ◼   ► meanwhile Apple and Google are doing [TS]

00:03:16 ◼   ► multilanguage and Ellie sometimes [TS]

00:03:18 ◼   ► multilingual where you can switch from [TS]

00:03:19 ◼   ► one language to another during a [TS]

00:03:21 ◼   ► conversation which is super important in [TS]

00:03:22 ◼   ► some countries like Europe even in [TS]

00:03:24 ◼   ► montreal and so everyone is sort of a [TS]

00:03:26 ◼   ► head in different areas when you [TS]

00:03:28 ◼   ► normalize it its it's super interesting [TS]

00:03:29 ◼   ► area [TS]

00:03:30 ◼   ► yeah so we get segue right into the [TS]

00:03:32 ◼   ► story about the wind encore [TS]

00:03:35 ◼   ► yeah it's pretty interesting [TS]

00:03:38 ◼   ► so the basic to miss anything on the [TS]

00:03:41 ◼   ► other story the it was mostly was [TS]

00:03:44 ◼   ► basically computer vision where they [TS]

00:03:45 ◼   ► were trying to train its super hard to [TS]

00:03:48 ◼   ► get right you all the time being and [TS]

00:03:49 ◼   ► annotate images because you have to go [TS]

00:03:51 ◼   ► to the image and tell the computer [TS]

00:03:52 ◼   ► everything is so they're trying to use [TS]

00:03:53 ◼   ► simulated images to identify enough that [TS]

00:03:56 ◼   ► they can start applying what's in the [TS]

00:03:58 ◼   ► start figuring out what's in the natural [TS]

00:03:59 ◼   ► images right but as i wrote i think i [TS]

00:04:03 ◼   ► don't know i guess i agree with myself [TS]

00:04:05 ◼   ► but the bigger news is not it [TS]

00:04:07 ◼   ► whatever the details of this particular [TS]

00:04:09 ◼   ► paper it's that Apple's AI researchers [TS]

00:04:12 ◼   ► are in fact publishing papers at all [TS]

00:04:14 ◼   ► guys apple is a very secretive company i [TS]

00:04:17 ◼   ► don't know if you knew that and they [TS]

00:04:19 ◼   ► traditionally keep what they're working [TS]

00:04:22 ◼   ► on to themselves until they have a [TS]

00:04:24 ◼   ► product [TS]

00:04:25 ◼   ► and even when the product comes out they [TS]

00:04:27 ◼   ► don't really explain a lot often don't [TS]

00:04:29 ◼   ► explain how it works they just put it [TS]

00:04:32 ◼   ► out for people to enjoy [TS]

00:04:34 ◼   ► yeah that seems to have changed [TS]

00:04:35 ◼   ► radically like right around the wdc when [TS]

00:04:37 ◼   ► they started talking about computer [TS]

00:04:38 ◼   ► vision and machine learning on stage and [TS]

00:04:40 ◼   ► then tim cook made comments about how [TS]

00:04:41 ◼   ► they're using artificial intelligence to [TS]

00:04:43 ◼   ► increase battery life and apples one of [TS]

00:04:45 ◼   ► the few companies that makes their own [TS]

00:04:46 ◼   ► look like Samsung make some silicon but [TS]

00:04:48 ◼   ► they don't use it and all their phones [TS]

00:04:49 ◼   ► apple does so they can put stuff in the [TS]

00:04:51 ◼   ► chip that does a lot of the stuff that [TS]

00:04:52 ◼   ► you know other companies have to do in [TS]

00:04:54 ◼   ► the software layer and they've they're [TS]

00:04:56 ◼   ► deeply invested in all this technology [TS]

00:04:57 ◼   ► yeah there when it was a presentation [TS]

00:04:59 ◼   ► recently that Apple AI researcher gave [TS]

00:05:01 ◼   ► it i think it was actually where the [TS]

00:05:03 ◼   ► news came out that they're going to [TS]

00:05:04 ◼   ► start publishing and I know that this [TS]

00:05:06 ◼   ► this particular thing on the image [TS]

00:05:09 ◼   ► recognition was part of the talk that [TS]

00:05:10 ◼   ► was given and they were talking about [TS]

00:05:14 ◼   ► like that the custom set of images that [TS]

00:05:16 ◼   ► they have that's apparently way bigger [TS]

00:05:18 ◼   ► than then like the standard one that's [TS]

00:05:21 ◼   ► there's like an open-source one I don't [TS]

00:05:22 ◼   ► know if it's actually open source but [TS]

00:05:23 ◼   ► effectively open that researchers can [TS]

00:05:25 ◼   ► use an apple has like their own [TS]

00:05:26 ◼   ► proprietary set of i don't know how many [TS]

00:05:28 ◼   ► million images but the big story is the [TS]

00:05:32 ◼   ► bigger story is that Apple's publishing [TS]

00:05:33 ◼   ► it at all because that the and I think [TS]

00:05:36 ◼   ► this is true i think it's a very simple [TS]

00:05:37 ◼   ► story which is that in the AI community [TS]

00:05:39 ◼   ► it's a very it academic community and [TS]

00:05:42 ◼   ► much like the university world [TS]

00:05:43 ◼   ► publishing is it is how you get ahead [TS]

00:05:48 ◼   ► professionally and so to take a job as [TS]

00:05:51 ◼   ► an AI researcher at a company where [TS]

00:05:53 ◼   ► you're not allowed to publish anything [TS]

00:05:55 ◼   ► is is sort of a dead-end career wise so [TS]

00:06:00 ◼   ► you you know you you could maybe throw [TS]

00:06:03 ◼   ► money at the problem but at a certain [TS]

00:06:05 ◼   ► part it you know for a lot of these [TS]

00:06:07 ◼   ► professionals you know their career is [TS]

00:06:09 ◼   ► more important than their salary they're [TS]

00:06:11 ◼   ► not in it for them getting I mean he's [TS]

00:06:13 ◼   ► nice i'm sure that you know apples are [TS]

00:06:15 ◼   ► researchers are not compensated very [TS]

00:06:17 ◼   ► well you know compared to like the [TS]

00:06:20 ◼   ► median income of the average citizen in [TS]

00:06:24 ◼   ► the United States but it's just more to [TS]

00:06:27 ◼   ► it than that if you're if you're really [TS]

00:06:28 ◼   ► are looking to cultivate a decades-long [TS]

00:06:30 ◼   ► career publishing is fundamental to it [TS]

00:06:32 ◼   ► and apparently apple had a notorious [TS]

00:06:34 ◼   ► reputation that it you know like a [TS]

00:06:36 ◼   ► conferences and stuff like that that AI [TS]

00:06:38 ◼   ► researchers [TS]

00:06:39 ◼   ► just it just wasn't a place that you go [TS]

00:06:41 ◼   ► because you know you can't publish yeah [TS]

00:06:44 ◼   ► and then was similar this year security [TS]

00:06:45 ◼   ► I mean for years Applewood just swallow [TS]

00:06:47 ◼   ► up people who are experts at algorithms [TS]

00:06:48 ◼   ► or you know some of some form of [TS]

00:06:50 ◼   ► advanced computing or product category [TS]

00:06:52 ◼   ► that they wanted to do and they would go [TS]

00:06:53 ◼   ► into a black hole and you never hear [TS]

00:06:54 ◼   ► about them again and this year they're [TS]

00:06:56 ◼   ► very slowly started letting Apple people [TS]

00:06:57 ◼   ► presentable prep present even Christic [TS]

00:06:59 ◼   ► presented at black hat this year for the [TS]

00:07:01 ◼   ► first time and I have these papers being [TS]

00:07:03 ◼   ► published and it is becoming table [TS]

00:07:04 ◼   ► stakes to acquiring and retaining the [TS]

00:07:06 ◼   ► best talent and if Apple can't or won't [TS]

00:07:08 ◼   ► offer that as an option of the companies [TS]

00:07:10 ◼   ► will so I think it's become a [TS]

00:07:11 ◼   ► competitive area that the after lent [TS]

00:07:13 ◼   ► yeah actually it wasn't the first time [TS]

00:07:15 ◼   ► Apple presented at black hat they [TS]

00:07:17 ◼   ► presented along behind ago and it was a [TS]

00:07:20 ◼   ► widely hand talk because it was so empty [TS]

00:07:25 ◼   ► it was sort of what you think like a [TS]

00:07:26 ◼   ► secretive company would give it's like [TS]

00:07:27 ◼   ► you know it it was sort of like an empty [TS]

00:07:32 ◼   ► presentation now years later maybe like [TS]

00:07:35 ◼   ► 10 years later the presentation this [TS]

00:07:36 ◼   ► year was a lot of people because of the [TS]

00:07:39 ◼   ► last 1i I saw a lot of coverage over [TS]

00:07:41 ◼   ► from black hat attendees they like [TS]

00:07:42 ◼   ► rolled their eyes and they're like yeah [TS]

00:07:44 ◼   ► some and then it ended up being a very [TS]

00:07:46 ◼   ► very serious you know informative talk [TS]

00:07:50 ◼   ► yeah absolutely and again like that's [TS]

00:07:52 ◼   ► what you want for the top people in in [TS]

00:07:53 ◼   ► the respective fields especially if it [TS]

00:07:54 ◼   ► is something is new and exciting as AI [TS]

00:07:56 ◼   ► which a lot of people think is going to [TS]

00:07:57 ◼   ► be the next big chapters and computing [TS]

00:07:59 ◼   ► yes [TS]

00:08:02 ◼   ► so speaking of AI what in the news this [TS]

00:08:05 ◼   ► week was this announcement you referred [TS]

00:08:07 ◼   ► to that the wynn and encore in las vegas [TS]

00:08:10 ◼   ► nevada are going to equip all over their [TS]

00:08:13 ◼   ► rooms like about 4,800 rooms between the [TS]

00:08:16 ◼   ► two with a an Amazon echo when an encore [TS]

00:08:22 ◼   ► is sort of one big resort there's you [TS]

00:08:24 ◼   ► know you can go between the one and the [TS]

00:08:26 ◼   ► other without ever stepping outside [TS]

00:08:27 ◼   ► there's like a shopping mall between the [TS]

00:08:30 ◼   ► two so it's sort of really it's more [TS]

00:08:34 ◼   ► like one property it's just too [TS]

00:08:35 ◼   ► different towers and and slightly [TS]

00:08:37 ◼   ► different themes between the two [TS]

00:08:40 ◼   ► it's a lot 4800 is like a lot of rooms [TS]

00:08:43 ◼   ► [Music] [TS]

00:08:45 ◼   ► and i think it's interesting like my [TS]

00:08:46 ◼   ► take on it is that we you know there's a [TS]

00:08:49 ◼   ► lot of talk that a it's early days of [TS]

00:08:52 ◼   ► this voice driven AI stuff [TS]

00:08:53 ◼   ► nobody's too late to the game like the [TS]

00:08:55 ◼   ► fact that apple doesn't have a [TS]

00:08:57 ◼   ► standalone speaker type thing like the [TS]

00:09:02 ◼   ► Google home and the Amazon echo doesn't [TS]

00:09:05 ◼   ► mean that they're too late you know [TS]

00:09:08 ◼   ► because it's so early it's sort of like [TS]

00:09:09 ◼   ► how maybe you know with smartphones in [TS]

00:09:12 ◼   ► 2004-2005 the fact that Apple didn't [TS]

00:09:15 ◼   ► have one was didn't mean they were too [TS]

00:09:17 ◼   ► late obviously in hindsight and that the [TS]

00:09:21 ◼   ► situation might be similar to that with [TS]

00:09:23 ◼   ► voice but you know 4800 5,000 of them in [TS]

00:09:27 ◼   ► a hotel here 5,000 a hotel there and all [TS]

00:09:29 ◼   ► of a sudden it's you know you can have a [TS]

00:09:31 ◼   ► pretty entrenched market leader because [TS]

00:09:34 ◼   ► it's also the sort of thing that like in [TS]

00:09:36 ◼   ► a a hotel room is not going to get [TS]

00:09:38 ◼   ► replaced every year or every two years I [TS]

00:09:40 ◼   ► like like a cell phone is yeah no [TS]

00:09:43 ◼   ► totally anything again it's one of those [TS]

00:09:44 ◼   ► things that really depends on your point [TS]

00:09:45 ◼   ► of view because some people will look at [TS]

00:09:46 ◼   ► the Amazon echo or now the google home [TS]

00:09:49 ◼   ► and say that Apple is super far behind [TS]

00:09:50 ◼   ► because they don't have a home hub where [TS]

00:09:53 ◼   ► with amazon if you have the Amazon echo [TS]

00:09:55 ◼   ► or the dot and you leave the house and [TS]

00:09:57 ◼   ► then realize something's wrong you can't [TS]

00:09:58 ◼   ► just yell and and change whatever is on [TS]

00:10:01 ◼   ► that device it were with Syria it's it's [TS]

00:10:04 ◼   ► super portable across a ride ray a wide [TS]

00:10:05 ◼   ► range of different devices and Google's [TS]

00:10:08 ◼   ► assistant it can be in the home that can [TS]

00:10:09 ◼   ► be on the phone it's in all of those [TS]

00:10:11 ◼   ► areas and again amazon echo only [TS]

00:10:13 ◼   ► functions in i think two languages now [TS]

00:10:15 ◼   ► in three countries compared to multiple [TS]

00:10:18 ◼   ► languages including Chinese and Hebrew [TS]

00:10:20 ◼   ► or something like Siri so you can look [TS]

00:10:22 ◼   ► at and say Amazon is super far behind [TS]

00:10:24 ◼   ► because they don't have multilingual [TS]

00:10:25 ◼   ► they don't have multi-device they don't [TS]

00:10:26 ◼   ► do not mobile and portable an assistant [TS]

00:10:28 ◼   ► that's not with you all the time it's [TS]

00:10:29 ◼   ► not a very good assistant at all so it [TS]

00:10:31 ◼   ► with all the stuff is very perspective [TS]

00:10:33 ◼   ► based but i think this is sort of the [TS]

00:10:34 ◼   ► exciting period where everything's being [TS]

00:10:35 ◼   ► figured out and the winner is a huge [TS]

00:10:37 ◼   ► huge win for amazon but again like we [TS]

00:10:41 ◼   ► for me it's like what is what is the [TS]

00:10:43 ◼   ► implication of all this is a dumb [TS]

00:10:44 ◼   ► terminal it's gonna just parts voice [TS]

00:10:45 ◼   ► commands and do a certain subset of [TS]

00:10:47 ◼   ► features or there was a storing the [TS]

00:10:49 ◼   ► information today about a court subpoena [TS]

00:10:50 ◼   ► amazon records in a murder trial and I'm [TS]

00:10:53 ◼   ► gonna have to worry about everything i [TS]

00:10:54 ◼   ► say in a hotel room from now on you have [TS]

00:10:56 ◼   ► I just was about to mention that [TS]

00:10:58 ◼   ► well and I got even wrote you know a [TS]

00:11:00 ◼   ► it's in any hotel room I think that a [TS]

00:11:04 ◼   ► reasonable it's reasonable for somebody [TS]

00:11:06 ◼   ► to to have privacy concerns about and [TS]

00:11:08 ◼   ► always listening electronic device [TS]

00:11:10 ◼   ► whether you're committing a crime or not [TS]

00:11:14 ◼   ► and in vegas in particular there might [TS]

00:11:17 ◼   ► be you know there might be more concerns [TS]

00:11:19 ◼   ► than in other cities [TS]

00:11:21 ◼   ► I don't think that's I don't think [TS]

00:11:23 ◼   ► that's unreasonable in the least bit so [TS]

00:11:25 ◼   ► I'm why I'm curious and a practical [TS]

00:11:27 ◼   ► level what the wynn and encore will do [TS]

00:11:30 ◼   ► if some guest is checking in and says I [TS]

00:11:33 ◼   ► don't want that [TS]

00:11:34 ◼   ► yeah one reminds me of that the citizens [TS]

00:11:36 ◼   ► for the domestic the the movie they [TS]

00:11:38 ◼   ► don't documentary about Edward Snowden [TS]

00:11:39 ◼   ► and all these all these companies have [TS]

00:11:41 ◼   ► technology like they say parse the voice [TS]

00:11:43 ◼   ► locally until you say the command phrase [TS]

00:11:45 ◼   ► and then they engage the network so it's [TS]

00:11:47 ◼   ► not as if everything you're saying [TS]

00:11:48 ◼   ► stream to amazon but we don't know if [TS]

00:11:50 ◼   ► that can change and we don't know if [TS]

00:11:51 ◼   ► someone can order that to be changed so [TS]

00:11:53 ◼   ► sorta like whenever someone sees that's [TS]

00:11:55 ◼   ► phone he starts taking it apart and the [TS]

00:11:57 ◼   ► reporter says but that phone's not on he [TS]

00:11:59 ◼   ► goes haha you know is if that's the most [TS]

00:12:01 ◼   ► naive question in the world right and [TS]

00:12:04 ◼   ► you have to deal with [TS]

00:12:04 ◼   ► yes i understand that amazon says where [TS]

00:12:06 ◼   ► the technology is built this way I don't [TS]

00:12:08 ◼   ► know who flipped a switch or force them [TS]

00:12:09 ◼   ► to flip a switch and I i can't [TS]

00:12:11 ◼   ► understand the state of this device [TS]

00:12:12 ◼   ► therefore my only option is to [TS]

00:12:14 ◼   ► disassemble it right and I you know a I [TS]

00:12:18 ◼   ► i have the echo downstairs and and by [TS]

00:12:21 ◼   ► default you know it's very very simply [TS]

00:12:23 ◼   ► just plug it in you can unplug if you [TS]

00:12:25 ◼   ► unplug it i'm pretty sure you're good [TS]

00:12:26 ◼   ► because there's no battery in it and [TS]

00:12:30 ◼   ► when you address it it with the the you [TS]

00:12:33 ◼   ► know whatever your catchphrase is I [TS]

00:12:35 ◼   ► think you have the choice with that with [TS]

00:12:36 ◼   ► the guy i use what i use alexa i think i [TS]

00:12:40 ◼   ► think you cannot forget what else you [TS]

00:12:41 ◼   ► can call it you can call it like echo or [TS]

00:12:43 ◼   ► something I don't know what I call it [TS]

00:12:45 ◼   ► Alexa and then when Alexis starts [TS]

00:12:49 ◼   ► listening there's a blue ring that [TS]

00:12:50 ◼   ► lights up so you know [TS]

00:12:52 ◼   ► ok now it's it's listening but it's [TS]

00:12:56 ◼   ► always listening because otherwise i [TS]

00:12:58 ◼   ► would hear alexa yeah they just they [TS]

00:13:01 ◼   ► claim that is locally listening only [TS]

00:13:03 ◼   ► until here's the phrase and then enables [TS]

00:13:04 ◼   ► never function but again in a postmodern [TS]

00:13:06 ◼   ► world [TS]

00:13:06 ◼   ► I don't want to make any of these [TS]

00:13:07 ◼   ► assumptions anymore right and [TS]

00:13:10 ◼   ► who is to say whether it a court order [TS]

00:13:13 ◼   ► could force them to secretly I mean [TS]

00:13:19 ◼   ► again it sounds like paranoid stuff like [TS]

00:13:20 ◼   ► if you told me I'd be talking about this [TS]

00:13:22 ◼   ► 10 years ago to thought I was not but I [TS]

00:13:24 ◼   ► mean this stuff you know this stuff has [TS]

00:13:27 ◼   ► come to pass that these you know you get [TS]

00:13:29 ◼   ► these don't forget what they're called [TS]

00:13:30 ◼   ► the court order that in addition to [TS]

00:13:33 ◼   ► having to comply with it you're also not [TS]

00:13:35 ◼   ► allowed to talk about it or to inform I [TS]

00:13:37 ◼   ► got your customer their security letters [TS]

00:13:39 ◼   ► right national security letters like [TS]

00:13:41 ◼   ► who's to say that they can't come to [TS]

00:13:43 ◼   ► amazon and either force them to to make [TS]

00:13:46 ◼   ► it listen without having the blue light [TS]

00:13:47 ◼   ► light up or similar to the the the apple [TS]

00:13:53 ◼   ► case from earlier this year you know [TS]

00:13:55 ◼   ► like what if the FBI has or you know [TS]

00:13:58 ◼   ► whoever else law enforcement they have [TS]

00:14:00 ◼   ► their own team of hackers who have a [TS]

00:14:02 ◼   ► patch you know like you don't even after [TS]

00:14:05 ◼   ► 1 i'm going to make you write it which [TS]

00:14:06 ◼   ► all we want we just want to force this [TS]

00:14:08 ◼   ► patch on to this guy's echo or in a [TS]

00:14:13 ◼   ► state or a hacker just goes into the [TS]

00:14:14 ◼   ► assembly line or sort of themselves into [TS]

00:14:16 ◼   ► the source code you know they just [TS]

00:14:17 ◼   ► hiding amongst the other programmers [TS]

00:14:19 ◼   ► it's right if you don't bring the device [TS]

00:14:20 ◼   ► into the room you conscious level can [TS]

00:14:22 ◼   ► never be a hundred percent about that [TS]

00:14:23 ◼   ► device right so it's yeah exactly [TS]

00:14:26 ◼   ► especially going to how to hotel removes [TS]

00:14:28 ◼   ► to say that the device hasn't been [TS]

00:14:30 ◼   ► riddled with by if somebody you know not [TS]

00:14:32 ◼   ► even even if you trust the win-win [TS]

00:14:33 ◼   ► corporation completely who's to say that [TS]

00:14:35 ◼   ► a previous guests hasn't been taught me [TS]

00:14:37 ◼   ► their jobs where if your devices are [TS]

00:14:39 ◼   ► ever out of your sight you just have to [TS]

00:14:40 ◼   ► walk away you can never pick them up or [TS]

00:14:41 ◼   ► touch them again and you know the [TS]

00:14:43 ◼   ► vaguest idea where they're going to have [TS]

00:14:45 ◼   ► guests like that I wonder how they're [TS]

00:14:46 ◼   ► gonna talk about the same level who's to [TS]

00:14:48 ◼   ► say that I mean if you're going to say [TS]

00:14:49 ◼   ► that there's the malfeasance who are [TS]

00:14:51 ◼   ► going to come in and act the echo in the [TS]

00:14:52 ◼   ► room who's to say that they didn't go in [TS]

00:14:54 ◼   ► and and plant the bug that just an old [TS]

00:14:56 ◼   ► fashion bug underneath the bed or [TS]

00:14:58 ◼   ► somewhere else for a housekeeping [TS]

00:14:59 ◼   ► absolutely spotted so I mean it's not [TS]

00:15:02 ◼   ► it's not like it's entirely new but why [TS]

00:15:04 ◼   ► would they did why would the wind to [TS]

00:15:05 ◼   ► this I've stated the win several times [TS]

00:15:07 ◼   ► where by several I mean many we stay [TS]

00:15:11 ◼   ► there every CS I if I went there for CES [TS]

00:15:14 ◼   ► i would definitely stay at the win [TS]

00:15:15 ◼   ► I would do if I ever go to see yes and [TS]

00:15:18 ◼   ► it's a perennial topic on the top and [TS]

00:15:20 ◼   ► I'm not going this year and this year it [TS]

00:15:21 ◼   ► was impossible for [TS]

00:15:22 ◼   ► for personal reasons here i've got i [TS]

00:15:24 ◼   ► cannot be away in early January but I [TS]

00:15:29 ◼   ► every year I say boy one of these years [TS]

00:15:31 ◼   ► I'd like to go to see yes just because [TS]

00:15:32 ◼   ► not because I think it'd be great I [TS]

00:15:33 ◼   ► think I i think for all the reasons that [TS]

00:15:35 ◼   ► people in the press complain about it [TS]

00:15:36 ◼   ► would be bad but i think it's something [TS]

00:15:39 ◼   ► to see [TS]

00:15:40 ◼   ► and I don't think it's gonna last [TS]

00:15:41 ◼   ► forever and so I kind of want to see it [TS]

00:15:43 ◼   ► while it is still a thing but anyway i [TS]

00:15:45 ◼   ► would state win for sure because it's my [TS]

00:15:47 ◼   ► it's my favorite place in vegas and B [TS]

00:15:49 ◼   ► it's reasonably walkable to yeah to both [TS]

00:15:55 ◼   ► the convention center which is a bit of [TS]

00:15:57 ◼   ► a hike from the win and it's right next [TS]

00:15:58 ◼   ► door to the sands convention center [TS]

00:16:02 ◼   ► which is next which is part of the [TS]

00:16:03 ◼   ► venetian where there's a whole bunch of [TS]

00:16:05 ◼   ► other stuff I you didn't fit so close to [TS]

00:16:08 ◼   ► the venetian that you'd be nuts to take [TS]

00:16:10 ◼   ► a cab [TS]

00:16:11 ◼   ► you did yeah absolutely you do you take [TS]

00:16:13 ◼   ► your 20 minutes longer than it would [TS]

00:16:14 ◼   ► take a walk so the annex more hotels [TS]

00:16:16 ◼   ► every year so one day I'll just be in [TS]

00:16:17 ◼   ► the in the wind [TS]

00:16:19 ◼   ► haha i doubt it i don't think the wind [TS]

00:16:21 ◼   ► would I think the wind would turn it [TS]

00:16:22 ◼   ► turn the business down now honestly I [TS]

00:16:24 ◼   ► know they don't want the riffraff [TS]

00:16:27 ◼   ► but anyway I've been there many times [TS]

00:16:28 ◼   ► and they actually recently i think [TS]

00:16:31 ◼   ► within the last year i think only the [TS]

00:16:32 ◼   ► last time i was there did they have the [TS]

00:16:34 ◼   ► new setup but they replaced [TS]

00:16:36 ◼   ► there should be a console next to one [TS]

00:16:37 ◼   ► side of the bed that would control the [TS]

00:16:40 ◼   ► drapes what they call the shears [TS]

00:16:42 ◼   ► so you like let light in but have you [TS]

00:16:45 ◼   ► know like sheer things that nobody could [TS]

00:16:46 ◼   ► see through the window and the various [TS]

00:16:49 ◼   ► lights in the room so you control the [TS]

00:16:51 ◼   ► lights to control the drapes in this [TS]

00:16:52 ◼   ► year's with this touch thing they [TS]

00:16:54 ◼   ► recently replaced them with a sort of [TS]

00:16:56 ◼   ► new one that still looks sort of a tease [TS]

00:16:59 ◼   ► ish it looks like really high-end [TS]

00:17:01 ◼   ► consumer electronics from the eighties I [TS]

00:17:05 ◼   ► can't help but think that maybe that's [TS]

00:17:06 ◼   ► part of how this is possible that they [TS]

00:17:07 ◼   ► got these new ones that are more at [TS]

00:17:11 ◼   ► least sort of computerized rather than [TS]

00:17:13 ◼   ► purely electronic so that Alexa you know [TS]

00:17:15 ◼   ► that they can write some kind of custom [TS]

00:17:17 ◼   ► app to to have it happen and you know [TS]

00:17:21 ◼   ► the wind is supposed to be you know the [TS]

00:17:22 ◼   ► nicest place in town i think it is the [TS]

00:17:24 ◼   ► nicest place a high-end hotel it's sort [TS]

00:17:26 ◼   ► of annoying if you think about it if [TS]

00:17:28 ◼   ► you're in bed with another person that [TS]

00:17:30 ◼   ► only one of you has those controls on [TS]

00:17:32 ◼   ► their side you know yeah give us our [TS]

00:17:34 ◼   ► spot right it's you know [TS]

00:17:36 ◼   ► like for us it's it's not like an [TS]

00:17:39 ◼   ► argument over you know we always with me [TS]

00:17:40 ◼   ► and Amy its I always sleep on the left [TS]

00:17:42 ◼   ► she on the right i mean this is I don't [TS]

00:17:44 ◼   ► know she's 20-something years and it's [TS]

00:17:46 ◼   ► that set in stone but like a lot of [TS]

00:17:50 ◼   ► hotels it's like when you stay there [TS]

00:17:51 ◼   ► it's like every other room is every [TS]

00:17:53 ◼   ► other side he and so it's like a fifty [TS]

00:17:56 ◼   ► percent chance who's got the the thing [TS]

00:17:58 ◼   ► so just being able to address Alexa and [TS]

00:18:01 ◼   ► say hey open the drapes is Debbie way [TS]

00:18:04 ◼   ► nicer than being there will be ten times [TS]

00:18:06 ◼   ► nicer and plus honestly the buttons [TS]

00:18:08 ◼   ► don't even work half the time you touch [TS]

00:18:09 ◼   ► them [TS]

00:18:10 ◼   ► yeah so I think it'd be great and with [TS]

00:18:13 ◼   ► the lights and stuff like that it every [TS]

00:18:14 ◼   ► time you go to any hotel I mean like I [TS]

00:18:16 ◼   ► stay at the wynn you know at least once [TS]

00:18:17 ◼   ► a year and I still get confused over [TS]

00:18:19 ◼   ► which lights control which which buttons [TS]

00:18:21 ◼   ► control which light so the credit mean I [TS]

00:18:24 ◼   ► was I made alexa very open platform and [TS]

00:18:25 ◼   ► it seems you know I'm not a developer [TS]

00:18:27 ◼   ► but it seems relatively easy to sort of [TS]

00:18:28 ◼   ► add these these automation these [TS]

00:18:30 ◼   ► customizations to it and they've got a [TS]

00:18:31 ◼   ► lot of your home recipes formulas or [TS]

00:18:34 ◼   ► what the nomenclature is but it sort of [TS]

00:18:36 ◼   ► add these control points to them for [TS]

00:18:37 ◼   ► different features and services [TS]

00:18:39 ◼   ► yeah but here's what's weird and i have [TS]

00:18:41 ◼   ► a friend hunter who has a a great app if [TS]

00:18:46 ◼   ► you ever go to vegas vegas mate just [TS]

00:18:48 ◼   ► it's just sort of like a and you know [TS]

00:18:52 ◼   ► like a tour guide type thing like and [TS]

00:18:55 ◼   ► you can just plug in a is news so you [TS]

00:18:57 ◼   ► can find out what's going on in vegas if [TS]

00:18:59 ◼   ► there's anything new going on so there's [TS]

00:19:01 ◼   ► lots of news and how to get between [TS]

00:19:03 ◼   ► places and stuff like that anyway it's a [TS]

00:19:05 ◼   ► great app go check it out if you're in [TS]

00:19:07 ◼   ► vegas vegas app Vegas mate he pointed [TS]

00:19:10 ◼   ► out immediately after i p3 daring [TS]

00:19:11 ◼   ► fireball eep eep quite you know pointed [TS]

00:19:14 ◼   ► out immediately the the wind [TS]

00:19:15 ◼   ► corporations biggest investments by far [TS]

00:19:18 ◼   ► are in vegas there and McHale they [TS]

00:19:20 ◼   ► actually have liked to two separate [TS]

00:19:25 ◼   ► resorts in Macau I don't really [TS]

00:19:26 ◼   ► understand the layout of mikkel quite [TS]

00:19:28 ◼   ► but there's like a waterway between the [TS]

00:19:31 ◼   ► two parts of town and there's resorts on [TS]

00:19:34 ◼   ► both sides and wind has one on each side [TS]

00:19:36 ◼   ► so it's way bigger its way its way the [TS]

00:19:40 ◼   ► casino revenues way bigger over there [TS]

00:19:42 ◼   ► they obviously aren't going to equip [TS]

00:19:45 ◼   ► those rooms with the election because [TS]

00:19:47 ◼   ► like you pointed out they don't speak [TS]

00:19:49 ◼   ► don't speak Chinese yet I ya know [TS]

00:19:51 ◼   ► cantonese in Portuguese meanderings they [TS]

00:19:53 ◼   ► don't even officially support locations [TS]

00:19:58 ◼   ► in English outside the united states [TS]

00:20:01 ◼   ► I mean you can get it to work and I know [TS]

00:20:02 ◼   ► people have complained of you know when [TS]

00:20:04 ◼   ► I pointed this out people in other [TS]

00:20:05 ◼   ► countries as well I have one just [TS]

00:20:07 ◼   ► cheating have ever but you can't do [TS]

00:20:10 ◼   ► things like at the weather because you [TS]

00:20:11 ◼   ► have to give it like a you zip code and [TS]

00:20:13 ◼   ► one of the country's they do support so [TS]

00:20:15 ◼   ► you know you can set it up and use it if [TS]

00:20:17 ◼   ► you live in taipei like Ben Thompson but [TS]

00:20:20 ◼   ► it you know give him the weather from [TS]

00:20:21 ◼   ► Madison Wisconsin yeah yeah and some [TS]

00:20:24 ◼   ► people say it's trivial for them to roll [TS]

00:20:25 ◼   ► out additional languages and dialects [TS]

00:20:27 ◼   ► you know baby but that's years and years [TS]

00:20:28 ◼   ► of work that Apple and Google put in the [TS]

00:20:30 ◼   ► Amazon was invested in something else in [TS]

00:20:31 ◼   ► the opportunity cost is huge so yeah [TS]

00:20:33 ◼   ► they anything could be trivial given [TS]

00:20:36 ◼   ► enough money and I'm a capable of [TS]

00:20:38 ◼   ► anything in AI being called trivial sure [TS]

00:20:40 ◼   ► you know ship it and let's see [TS]

00:20:42 ◼   ► absolutely no totally agreed and again [TS]

00:20:45 ◼   ► things like the multi-language what they [TS]

00:20:46 ◼   ► started doing on apple TV where you can [TS]

00:20:48 ◼   ► ask for a movie in French with the title [TS]

00:20:51 ◼   ► in English mean it just understanding [TS]

00:20:52 ◼   ► that problem set of windows one language [TS]

00:20:54 ◼   ► start when does one begin when does it [TS]

00:20:55 ◼   ► end again [TS]

00:20:56 ◼   ► what's the time you know what those are [TS]

00:20:57 ◼   ► all non trivial problems yeah i'm [TS]

00:21:00 ◼   ► curious to how they're going to do it [TS]

00:21:03 ◼   ► like presumably it they're not going to [TS]

00:21:05 ◼   ► have you would use your my own amazon ID [TS]

00:21:11 ◼   ► I don't think you would need it though [TS]

00:21:13 ◼   ► like there's no you know they'll just [TS]

00:21:15 ◼   ► pay some amazon some sort of group rate [TS]

00:21:19 ◼   ► massive group rate for access to Amazon [TS]

00:21:21 ◼   ► music so that you can tell you're LexA [TS]

00:21:22 ◼   ► to play music and you don't you know [TS]

00:21:24 ◼   ► it's not going to tell you to login or [TS]

00:21:26 ◼   ► whatever i'm just curious that existed [TS]

00:21:30 ◼   ► seems you know because it is prepared [TS]

00:21:32 ◼   ► sold as a personal device i'm curious [TS]

00:21:34 ◼   ► how it will work as sort of an [TS]

00:21:36 ◼   ► institutional device was one of things i [TS]

00:21:38 ◼   ► heard about a potential Apple home hub [TS]

00:21:40 ◼   ► is that one of the things that needed to [TS]

00:21:41 ◼   ► be solved for was a multi personal [TS]

00:21:42 ◼   ► theory because if the say for example [TS]

00:21:44 ◼   ► you have one at home and you say what's [TS]

00:21:46 ◼   ► my one of my messages to play your [TS]

00:21:47 ◼   ► messages [TS]

00:21:48 ◼   ► Amy's messages Jonas is medicated [TS]

00:21:49 ◼   ► solving those problems are also [TS]

00:21:51 ◼   ► non-trivial that way if you want to have [TS]

00:21:53 ◼   ► the deep level of integration and the [TS]

00:21:54 ◼   ► full range of services that something [TS]

00:21:55 ◼   ► like Siri offers so you know you can do [TS]

00:21:58 ◼   ► rudimentary account switching like they [TS]

00:22:00 ◼   ► do an apple TV right now but that's [TS]

00:22:01 ◼   ► that's not a full feet [TS]

00:22:02 ◼   ► your product and make it making a multi [TS]

00:22:04 ◼   ► personal Siri is I think he do what they [TS]

00:22:07 ◼   ► want to do in the living room is playing [TS]

00:22:08 ◼   ► why it's taking a little bit long but [TS]

00:22:10 ◼   ► it's also interesting because when you [TS]

00:22:11 ◼   ► look at Amazon's businesses like you [TS]

00:22:12 ◼   ► said in Macau it's not clear to me that [TS]

00:22:14 ◼   ► amazon has not much of a roadmap in [TS]

00:22:17 ◼   ► China they have established internet [TS]

00:22:18 ◼   ► companies and retailers in China to [TS]

00:22:20 ◼   ► begin with where you know maybe apple or [TS]

00:22:22 ◼   ► maybe google have a better story to tell [TS]

00:22:24 ◼   ► their and if you don't have something [TS]

00:22:25 ◼   ► that can truly scale internationally at [TS]

00:22:27 ◼   ► this can go with you when you travel [TS]

00:22:28 ◼   ► like I'm I'm in London right now and I [TS]

00:22:30 ◼   ► need my assistant and where is it or I'm [TS]

00:22:32 ◼   ► in Germany today or I'm you know I'm in [TS]

00:22:34 ◼   ► Spain i'm in northern Africa all those [TS]

00:22:37 ◼   ► things are are necessary until they are [TS]

00:22:39 ◼   ► and I think that's why it's it was a [TS]

00:22:42 ◼   ► better decision to sort of scale a [TS]

00:22:43 ◼   ► little bit internationally before i [TS]

00:22:45 ◼   ► started going deeper in terms of api's [TS]

00:22:47 ◼   ► and things like that [TS]

00:22:48 ◼   ► yeah yeah so I'm curious we know where [TS]

00:22:51 ◼   ► it's going to go but clearly the end [TS]

00:22:53 ◼   ► solution it needs to be I mean where we [TS]

00:22:56 ◼   ► are in some ways early so early days I [TS]

00:22:59 ◼   ► don't care what anybody says because [TS]

00:23:00 ◼   ► clearly where this is going to go and [TS]

00:23:03 ◼   ► somebody will get there it's it's [TS]

00:23:05 ◼   ► inevitable and I think you know it'll be [TS]

00:23:07 ◼   ► sooner than later is truly a personal [TS]

00:23:13 ◼   ► assistant quality conversation where you [TS]

00:23:16 ◼   ► never have any question that the [TS]

00:23:18 ◼   ► sequential and Front in France is going [TS]

00:23:20 ◼   ► to work and that things that you think [TS]

00:23:22 ◼   ► everything you think that your assistant [TS]

00:23:25 ◼   ► could do for you [TS]

00:23:27 ◼   ► they definitely can do so if you say get [TS]

00:23:31 ◼   ► us a reservation at the palm at nine [TS]

00:23:35 ◼   ► o'clock tomorrow night it's going to [TS]

00:23:37 ◼   ► know that you mean the palm in Vegas you [TS]

00:23:40 ◼   ► know i'm saying if you're in a hotel in [TS]

00:23:41 ◼   ► Vegas it you know it knows that it's not [TS]

00:23:44 ◼   ► going to ask you what city it and it's [TS]

00:23:48 ◼   ► going to make the res either make the [TS]

00:23:50 ◼   ► reservation or tell you that you can't [TS]

00:23:52 ◼   ► because there's no you know no times [TS]

00:23:54 ◼   ► available you can have 93 with 930 work [TS]

00:23:57 ◼   ► for you [TS]

00:23:58 ◼   ► yes that's fine and then you get the 930 [TS]

00:24:00 ◼   ► risk everything you think you know [TS]

00:24:01 ◼   ► anything you could communicate with the [TS]

00:24:03 ◼   ► human you should be able to do with [TS]

00:24:06 ◼   ► these and in the same way that if you [TS]

00:24:09 ◼   ► and I were working in a shared office [TS]

00:24:10 ◼   ► together that I could say what are my [TS]

00:24:13 ◼   ► messages and you could say what are my [TS]

00:24:15 ◼   ► messages [TS]

00:24:16 ◼   ► and that it's gonna know who we are you [TS]

00:24:19 ◼   ► know it's going to be able to tell the [TS]

00:24:20 ◼   ► in the same way that a human is never [TS]

00:24:22 ◼   ► going to be confused over my voice in [TS]

00:24:24 ◼   ► your voice [TS]

00:24:25 ◼   ► neither is is that the personal [TS]

00:24:27 ◼   ► assistant [TS]

00:24:28 ◼   ► yes once before but I knew what has an [TS]

00:24:30 ◼   ► office in montreal and went there for [TS]

00:24:31 ◼   ► one of their demos and they were showing [TS]

00:24:32 ◼   ► technology like that is super it was [TS]

00:24:34 ◼   ► about two years ago super primitive [TS]

00:24:35 ◼   ► basically snapped your fingers twice and [TS]

00:24:37 ◼   ► three cameras & 3 beamforming [TS]

00:24:39 ◼   ► microphones locked in on you and they [TS]

00:24:40 ◼   ► would isolate you from the room as he [TS]

00:24:42 ◼   ► walked about saying things and that's [TS]

00:24:44 ◼   ► obviously a consumer product yet right [TS]

00:24:45 ◼   ► was one of the party and also driving [TS]

00:24:47 ◼   ► between cities when there's no internet [TS]

00:24:48 ◼   ► connection right now as you saw people [TS]

00:24:50 ◼   ► comment about the airport if you lose [TS]

00:24:51 ◼   ► internet connection the functionality of [TS]

00:24:53 ◼   ► a lot of these virtual assistants goes [TS]

00:24:55 ◼   ► away because they're still incredibly [TS]

00:24:56 ◼   ► server-based there's all these problems [TS]

00:24:58 ◼   ► that they're solving for and it could be [TS]

00:24:59 ◼   ► like that movie her versatility Hansen [TS]

00:25:02 ◼   ► is in your ear pods right i don't know [TS]

00:25:03 ◼   ► if you saw it or not but there is that [TS]

00:25:04 ◼   ► video that I still don't know if it's a [TS]

00:25:06 ◼   ► real product or not but it was that [TS]

00:25:08 ◼   ► Japanese Zuma hikari virtual assistant [TS]

00:25:11 ◼   ► where was like a little animated person [TS]

00:25:13 ◼   ► in a in a display case that was in your [TS]

00:25:16 ◼   ► house talking to you as your friend so [TS]

00:25:18 ◼   ► you were not lonely and would follow you [TS]

00:25:20 ◼   ► to your phone into your computer [TS]

00:25:21 ◼   ► throughout your day and then get your go [TS]

00:25:23 ◼   ► get your house ready for you when you [TS]

00:25:24 ◼   ► came back at night it's cause I creepy [TS]

00:25:27 ◼   ► but it's sort of stuff people are [TS]

00:25:28 ◼   ► working on i just realized i think i'd [TS]

00:25:32 ◼   ► like two or three episodes of the show [TS]

00:25:33 ◼   ► and I've I keep passing this forward and [TS]

00:25:36 ◼   ► my show notes from one show to another [TS]

00:25:37 ◼   ► follow-up on Mario run by forget what it [TS]

00:25:40 ◼   ► was to show those two shows ago where we [TS]

00:25:43 ◼   ► were saying that you if you don't log [TS]

00:25:45 ◼   ► into a nintendo account you have to pay [TS]

00:25:48 ◼   ► again to get it and that's not true it [TS]

00:25:49 ◼   ► ends up you know you you you can just [TS]

00:25:52 ◼   ► restore the purchase on the same ID you [TS]

00:25:54 ◼   ► don't have to have a nintendo account [TS]

00:25:56 ◼   ► you can put it on your iPad and your [TS]

00:25:57 ◼   ► phone but one of the things that they do [TS]

00:26:00 ◼   ► do is you can only run one at a time / [TS]

00:26:05 ◼   ► Apple ID so if you buy it on your iPad [TS]

00:26:08 ◼   ► and you buy and you it and then you [TS]

00:26:10 ◼   ► install it on your iphone it and [TS]

00:26:12 ◼   ► somebody's playing it on your iPad you [TS]

00:26:14 ◼   ► can't play it on your iphone that's one [TS]

00:26:16 ◼   ► that's part of the reason that they [TS]

00:26:17 ◼   ► require always-on internet at checking [TS]

00:26:19 ◼   ► our access is that they're checking for [TS]

00:26:21 ◼   ► things like that [TS]

00:26:22 ◼   ► yeah i think in their perfect world [TS]

00:26:24 ◼   ► you'd have to pay for every instance [TS]

00:26:25 ◼   ► that you run the talk show the show [TS]

00:26:28 ◼   ► where we do follow-up [TS]

00:26:29 ◼   ► halfway into the show yep yeah you know [TS]

00:26:33 ◼   ► what else is all about Mario run before [TS]

00:26:35 ◼   ► we break for the first time is that it [TS]

00:26:37 ◼   ► is falling off the top-selling falling [TS]

00:26:43 ◼   ► down the top the top-grossing list [TS]

00:26:45 ◼   ► around the world still on it but it's [TS]

00:26:48 ◼   ► now back [TS]

00:26:50 ◼   ► things have been order has been restored [TS]

00:26:51 ◼   ► and clash royale or whatever the hell it [TS]

00:26:54 ◼   ► is here back to being the top grossing [TS]

00:26:56 ◼   ► app yes clock clash Royale pokemon go [TS]

00:27:00 ◼   ► clash of clans mobile strike game of war [TS]

00:27:04 ◼   ► madden NFL and then at number seven here [TS]

00:27:07 ◼   ► in aus at least Super Mario run that go [TS]

00:27:10 ◼   ► inside purchase and compete with [TS]

00:27:11 ◼   ► consumables consumables the people are [TS]

00:27:13 ◼   ► buying all the time right that in these [TS]

00:27:15 ◼   ► games that people are truly addicted to [TS]

00:27:17 ◼   ► candy crush all the way down number ten [TS]

00:27:21 ◼   ► i saw someone playing that on and I I [TS]

00:27:23 ◼   ► 12.9 inch iPad pro my last plane trip [TS]

00:27:25 ◼   ► respect i love the thing I love is that [TS]

00:27:28 ◼   ► minecraft is still at number 11 on top [TS]

00:27:31 ◼   ► grossing and it's still--it's you firmly [TS]

00:27:35 ◼   ► entrenched number one on top paid and [TS]

00:27:37 ◼   ► that's coming out Stevie it's seven [TS]

00:27:39 ◼   ► bucks you just pay seven bucks up front [TS]

00:27:43 ◼   ► there is no demo you pay seven bucks you [TS]

00:27:44 ◼   ► get minecraft on your iOS device and [TS]

00:27:47 ◼   ► they're doing so it's the only the only [TS]

00:27:48 ◼   ► map making money with that the [TS]

00:27:51 ◼   ► old-fashioned pay for the app model I [TS]

00:27:54 ◼   ► mean effectively that's what Mario is [TS]

00:27:56 ◼   ► but it's you know no I think in [TS]

00:27:59 ◼   ► hindsight they would have been better [TS]

00:28:00 ◼   ► with a minecraft model it just because [TS]

00:28:01 ◼   ► their brand is as good as mine craft [TS]

00:28:03 ◼   ► people know what minecraft is and they [TS]

00:28:04 ◼   ► want it and again the apple TV version [TS]

00:28:05 ◼   ► just came out and people wanted that too [TS]

00:28:07 ◼   ► and they would have just wanted Mary are [TS]

00:28:09 ◼   ► Mario what if you had to pay right i [TS]

00:28:12 ◼   ► would love to run that alternate [TS]

00:28:13 ◼   ► universe where all right so let's take [TS]

00:28:15 ◼   ► the price down right if you have to pay [TS]

00:28:17 ◼   ► so instead of nine night you know play [TS]

00:28:19 ◼   ► three levels and then pay 99 [TS]

00:28:21 ◼   ► what if they just matched minecraft [TS]

00:28:23 ◼   ► price and sold Mario run for 699 yeah [TS]

00:28:28 ◼   ► it'll get you get in if you if you don't [TS]

00:28:31 ◼   ► pay 699 you get nothing and like it [TS]

00:28:33 ◼   ► yep and you can't leave bad reviews [TS]

00:28:35 ◼   ► about how she write charged and and it [TS]

00:28:37 ◼   ► no bad dreams about yep and if anybody [TS]

00:28:39 ◼   ► could have pulled it off [TS]

00:28:41 ◼   ► it's a nintendo I I can't help but think [TS]

00:28:43 ◼   ► they have made more money I really do [TS]

00:28:45 ◼   ► yeah i think that one of the few people [TS]

00:28:46 ◼   ► like Minecraft you would absolutely have [TS]

00:28:48 ◼   ► the just a recognition to do it right i [TS]

00:28:51 ◼   ► mean when you get the good faith you can [TS]

00:28:52 ◼   ► do it with your next game and so on [TS]

00:28:54 ◼   ► right or maybe split I do and I salute [TS]

00:28:58 ◼   ► them and I don't want to complain I [TS]

00:29:00 ◼   ► salute them for not even going near the [TS]

00:29:03 ◼   ► radioactive pile of dog shit that you [TS]

00:29:05 ◼   ► know buying paying a dollar here and [TS]

00:29:07 ◼   ► there for extra coins and you have to [TS]

00:29:09 ◼   ► watch a video before you can do the next [TS]

00:29:11 ◼   ► level or pay your way out that these [TS]

00:29:14 ◼   ► other games do i salute Nintendo for not [TS]

00:29:17 ◼   ► doing i'm not surprised i think that [TS]

00:29:18 ◼   ► would be poisonous absolute poison to [TS]

00:29:21 ◼   ► their brand but it's obviously that's [TS]

00:29:23 ◼   ► the path to make money you know the most [TS]

00:29:26 ◼   ► money on the app store I salute them for [TS]

00:29:28 ◼   ► not doing it but I can't help but think [TS]

00:29:30 ◼   ► that they could have made money with [TS]

00:29:31 ◼   ► paid upfront for less than 999 and maybe [TS]

00:29:34 ◼   ► one other in-app purchase in the you [TS]

00:29:36 ◼   ► know some way to something else that was [TS]

00:29:38 ◼   ► cut off that you'd have to pay another [TS]

00:29:39 ◼   ► you know maybe five dollars for the game [TS]

00:29:41 ◼   ► in five four the rest something like [TS]

00:29:43 ◼   ► that yeah [TS]

00:29:44 ◼   ► were you one of the different games that [TS]

00:29:45 ◼   ► comes built into it like the toad rally [TS]

00:29:46 ◼   ► or so right like maybe you get to play [TS]

00:29:48 ◼   ► 599 you get to play all the regular [TS]

00:29:50 ◼   ► levels and for another 5 99 you get to [TS]

00:29:54 ◼   ► play the toad rally and they will give [TS]

00:29:56 ◼   ► you a taste of Toad rally like they did [TS]

00:29:58 ◼   ► with the taste of the levels like you [TS]

00:29:59 ◼   ► get like three toed rallies before you [TS]

00:30:01 ◼   ► have to pay another 5 99 and then you're [TS]

00:30:04 ◼   ► a native 499 and then you're done you're [TS]

00:30:06 ◼   ► inferred you know not ten bucks and you [TS]

00:30:10 ◼   ► got the whole game [TS]

00:30:10 ◼   ► I think they have made more money and I [TS]

00:30:13 ◼   ► think we're getting a better experience [TS]

00:30:14 ◼   ► they wouldn't have the same problem we [TS]

00:30:15 ◼   ► had with bad reviews and it would have [TS]

00:30:17 ◼   ► wouldn't I mean way better than I think [TS]

00:30:19 ◼   ► the review i'm gonna be a five star game [TS]

00:30:21 ◼   ► i really do I great because people who [TS]

00:30:23 ◼   ► would buy pay that much money are the [TS]

00:30:24 ◼   ► super fans and they would have a much [TS]

00:30:26 ◼   ► easier bowls in the beginning it's the [TS]

00:30:28 ◼   ► first action game for iOS that I've [TS]

00:30:30 ◼   ► played ever i think that I've stuck with [TS]

00:30:34 ◼   ► imap like canabalt a little bit how sisk [TS]

00:30:37 ◼   ► catalog that cannonball is like 90 [TS]

00:30:39 ◼   ► seconds and yeah I mean I best i ever [TS]

00:30:40 ◼   ► did was like 4,000 meters or something [TS]

00:30:42 ◼   ► like that so it's like you know and then [TS]

00:30:44 ◼   ► once you get a good run like that you're [TS]

00:30:45 ◼   ► like done [TS]

00:30:46 ◼   ► yeah i mean there are games always say [TS]

00:30:48 ◼   ► don't play games and write a play that I [TS]

00:30:50 ◼   ► played the stickman golf a little bit i [TS]

00:30:52 ◼   ► played the data like the desert golf [TS]

00:30:54 ◼   ► which is sort of you play that [TS]

00:30:56 ◼   ► yep I like the desert golfing i think [TS]

00:31:00 ◼   ► it's i think it's sort of a it its [TS]

00:31:04 ◼   ► artful it's it's sort of like meditative [TS]

00:31:07 ◼   ► I letterpress in threes and a bunch of [TS]

00:31:09 ◼   ► those puzzle game yeah letterpress yeah [TS]

00:31:11 ◼   ► three segments into a little bit was [TS]

00:31:13 ◼   ► real quick i appreciate the artistry of [TS]

00:31:15 ◼   ► letterpress I had a brief obsession with [TS]

00:31:17 ◼   ► and I was yes I hate to brag but I was [TS]

00:31:18 ◼   ► really really good but it's it's too [TS]

00:31:24 ◼   ► competitive [TS]

00:31:25 ◼   ► I don't know r22 time-consuming and I [TS]

00:31:27 ◼   ► feel guilty then when I because it's [TS]

00:31:29 ◼   ► with other people I feel guilty when i [TS]

00:31:31 ◼   ► drop off and leave it a good game [TS]

00:31:33 ◼   ► hanging and I was too time-consuming to [TS]

00:31:37 ◼   ► me so he never do in Game Center just [TS]

00:31:39 ◼   ► did it to you you can tell they were [TS]

00:31:41 ◼   ► playing a game center was right right [TS]

00:31:44 ◼   ► ah but Mario boy i like that game and [TS]

00:31:49 ◼   ► I've started replaying it I idly or not [TS]

00:31:51 ◼   ► attended does best damn it [TS]

00:31:53 ◼   ► and so I beat all the levels and now i'm [TS]

00:31:56 ◼   ► going through and collecting all the [TS]

00:31:58 ◼   ► pink coins on each level i don't think [TS]

00:32:00 ◼   ► i'm going to keep going I don't do that [TS]

00:32:01 ◼   ► but I can't see going after the damn [TS]

00:32:03 ◼   ► purple ones I don't know about that i'm [TS]

00:32:06 ◼   ► not good enough [TS]

00:32:07 ◼   ► they just do a really good job of [TS]

00:32:08 ◼   ► matching the game to the control [TS]

00:32:09 ◼   ► mechanics that are available on the [TS]

00:32:10 ◼   ► device and that with the iphone as well [TS]

00:32:12 ◼   ► which i thought was really great [TS]

00:32:13 ◼   ► yeah totally I it's a very very you know [TS]

00:32:16 ◼   ► you think infinite runner add simple but [TS]

00:32:19 ◼   ► they've it's it's pretty damn good [TS]

00:32:21 ◼   ► I do think they messed up with the the [TS]

00:32:24 ◼   ► pricing [TS]

00:32:25 ◼   ► alright let's take a break all right our [TS]

00:32:27 ◼   ► first sponsor get ready for it [TS]

00:32:30 ◼   ► very exciting for sponsor Casper Casper [TS]

00:32:35 ◼   ► the company make obsessively engineered [TS]

00:32:37 ◼   ► mattresses that shockingly fair prices [TS]

00:32:39 ◼   ► go to Casper calm / at the talk show and [TS]

00:32:42 ◼   ► use code the talkshow to save 50 bucks [TS]

00:32:45 ◼   ► towards your mattress but there's an [TS]

00:32:47 ◼   ► asterisk let me tell you asked I'll tell [TS]

00:32:49 ◼   ► you what that means it's a footnote that [TS]

00:32:50 ◼   ► i'll tell you at the very end of this [TS]

00:32:51 ◼   ► Casper has created one perfect mattress [TS]

00:32:54 ◼   ► you have to decide between different [TS]

00:32:57 ◼   ► types of mattresses what you want [TS]

00:32:58 ◼   ► springs are you want memory foam or you [TS]

00:33:00 ◼   ► want the latex foam or something like [TS]

00:33:02 ◼   ► that [TS]

00:33:03 ◼   ► now you know what that they've got one [TS]

00:33:05 ◼   ► type of mattress it is it is a blend [TS]

00:33:07 ◼   ► that their engineers spent thousands of [TS]

00:33:09 ◼   ► hours developing it [TS]

00:33:10 ◼   ► it combines spring latex and supportive [TS]

00:33:13 ◼   ► memory phones for a sleep service with [TS]

00:33:15 ◼   ► just the right sink just the right [TS]

00:33:16 ◼   ► balance exactly like the reason i like [TS]

00:33:19 ◼   ► buying apple products you don't have to [TS]

00:33:21 ◼   ► decide between 20 different types of [TS]

00:33:23 ◼   ► phone or something like that they just [TS]

00:33:26 ◼   ► did they give you one they figure out [TS]

00:33:28 ◼   ► this is the hair [TS]

00:33:29 ◼   ► there's two sizes here's one type of [TS]

00:33:30 ◼   ► phone two sizes you're done [TS]

00:33:33 ◼   ► that's what mattress that's what the [TS]

00:33:34 ◼   ► mattresses from Casper like one quality [TS]

00:33:37 ◼   ► style of mattress you just pick how big [TS]

00:33:39 ◼   ► your bed is and you go and because they [TS]

00:33:42 ◼   ► don't have stores they don't have [TS]

00:33:44 ◼   ► middleman they don't have warehouses [TS]

00:33:46 ◼   ► around the world and stuff like that [TS]

00:33:48 ◼   ► they can sell them direct you at a [TS]

00:33:52 ◼   ► shockingly fair price this is such a [TS]

00:33:54 ◼   ► better way to buy a mattress premium [TS]

00:33:57 ◼   ► mattresses usually start at over $1,500 [TS]

00:34:00 ◼   ► casper mattresses cost 500 for twin 754 [TS]

00:34:03 ◼   ► full 854 queen and just nine hundred [TS]

00:34:06 ◼   ► fifty bucks for a king [TS]

00:34:07 ◼   ► you cannot buy a king-size mattress for [TS]

00:34:10 ◼   ► 950 dollars that's a good mattress [TS]

00:34:12 ◼   ► anywhere else you just can't can't be [TS]

00:34:14 ◼   ► done and they're made right here in [TS]

00:34:16 ◼   ► America I they've also made by [TS]

00:34:19 ◼   ► mattresses online easy and completely [TS]

00:34:23 ◼   ► risk-free no you can't try it before you [TS]

00:34:25 ◼   ► buy it because you're buying online but [TS]

00:34:27 ◼   ► they have a hundred knight home trial [TS]

00:34:29 ◼   ► get it keep it for three months and if [TS]

00:34:32 ◼   ► you don't like it they will come and [TS]

00:34:34 ◼   ► pick it up at your house and give you a [TS]

00:34:35 ◼   ► full refund no questions [TS]

00:34:39 ◼   ► they also have a new pet mattress you [TS]

00:34:42 ◼   ► have a dog and I have that more reader [TS]

00:34:45 ◼   ► comments or listener comments whatever [TS]

00:34:47 ◼   ► you want to call you people listening to [TS]

00:34:48 ◼   ► me from people who bought this thing for [TS]

00:34:50 ◼   ► their dog that their dog loves it [TS]

00:34:53 ◼   ► now here's the here's the deal use that [TS]

00:34:55 ◼   ► code to talk show you say fifty bucks [TS]

00:34:56 ◼   ► towards a mattress here's the bad news [TS]

00:34:58 ◼   ► it only applies to human mattresses you [TS]

00:35:00 ◼   ► the dog mattress cost less and so they [TS]

00:35:02 ◼   ► they don't give you fifty bucks off for [TS]

00:35:04 ◼   ► it [TS]

00:35:04 ◼   ► I'm sorry about that but it's active a [TS]

00:35:07 ◼   ► dog mattress and Antonia I got more [TS]

00:35:09 ◼   ► comments from people who bought that [TS]

00:35:10 ◼   ► than anything else so go to Casper calm [TS]

00:35:13 ◼   ► / the talkshow use that code [TS]

00:35:16 ◼   ► if you need a mattress I'm telling you [TS]

00:35:17 ◼   ► that's where to go [TS]

00:35:20 ◼   ► I never thought I'd be selling [TS]

00:35:22 ◼   ► mattresses I really didn't one of my [TS]

00:35:25 ◼   ► favorite sponsors just make stuff just [TS]

00:35:27 ◼   ► it's the Casper as a father raising it [TS]

00:35:30 ◼   ► just makes me better just digest if you [TS]

00:35:32 ◼   ► went back and told me to 15 years ago [TS]

00:35:34 ◼   ► that you're going to be pitching [TS]

00:35:35 ◼   ► mattresses on like a radio show i would [TS]

00:35:37 ◼   ► I wouldn't believe that I just don't I [TS]

00:35:40 ◼   ► didn't I didn't see it I wouldn't have [TS]

00:35:42 ◼   ► seen the path from where I was to to [TS]

00:35:44 ◼   ► where i am at this moment and where the [TS]

00:35:47 ◼   ► blackboard using one for like three [TS]

00:35:48 ◼   ► years and i still love it [TS]

00:35:49 ◼   ► yeah it's a great mattress mattress and [TS]

00:35:51 ◼   ► tell you it's not just being lazy you [TS]

00:35:53 ◼   ► know if I think if anybody out there [TS]

00:35:55 ◼   ► thanks dad for lazy people don't want to [TS]

00:35:56 ◼   ► go to mattress store now it's a better [TS]

00:35:58 ◼   ► way to pick a great mattress [TS]

00:36:00 ◼   ► yeah and what you tell me i'm going to [TS]

00:36:05 ◼   ► say good matches are really hard to find [TS]

00:36:06 ◼   ► because we know after you've had a bunch [TS]

00:36:08 ◼   ► of physical physiotherapy like I have [TS]

00:36:09 ◼   ► you want something that is actually [TS]

00:36:11 ◼   ► pretty firm because then when you relax [TS]

00:36:12 ◼   ► it takes on your body weight and your [TS]

00:36:14 ◼   ► body your muscles don't have to stress [TS]

00:36:16 ◼   ► the entire night trying to support your [TS]

00:36:17 ◼   ► own weight and this one I find is great [TS]

00:36:19 ◼   ► because like I get a better night's [TS]

00:36:21 ◼   ► sleep that I have on any other [TS]

00:36:22 ◼   ► additional options i bought all right [TS]

00:36:27 ◼   ► what else is on our agenda i have in the [TS]

00:36:32 ◼   ► news there is Mark Germans blockbuster [TS]

00:36:35 ◼   ► story i wasn't really but it was widely [TS]

00:36:38 ◼   ► cited last week and Bloomberg title how [TS]

00:36:41 ◼   ► Apple alienated Mac loyalists and had [TS]

00:36:43 ◼   ► did have some you know as well reported [TS]

00:36:45 ◼   ► definitely had some quotes anonymous [TS]

00:36:49 ◼   ► how would you summarize this story [TS]

00:36:52 ◼   ► this was this is the big story of the [TS]

00:36:54 ◼   ► day when it came out on december twenty [TS]

00:36:55 ◼   ► i mean mark has you've proven phenomenal [TS]

00:36:59 ◼   ► sources but so much of this is how you [TS]

00:37:01 ◼   ► string the pieces together and you know [TS]

00:37:04 ◼   ► i would i would read similar information [TS]

00:37:06 ◼   ► differently so this sort of paints a [TS]

00:37:10 ◼   ► narrative where Apple is negligent or [TS]

00:37:12 ◼   ► lackadaisical when it comes to [TS]

00:37:14 ◼   ► supporting the mac and my understanding [TS]

00:37:17 ◼   ► is more that you know what you have two [TS]

00:37:20 ◼   ► kids you love them both one has become [TS]

00:37:21 ◼   ► taylor swift and you have to make sure [TS]

00:37:23 ◼   ► that you're on tour with her and the [TS]

00:37:25 ◼   ► other one is a college student in grad [TS]

00:37:27 ◼   ► school doing pretty great on his own [TS]

00:37:29 ◼   ► don't really want [TS]

00:37:29 ◼   ► hanging around all the time and you [TS]

00:37:31 ◼   ► again you still love him but you're [TS]

00:37:32 ◼   ► giving you the attention that they [TS]

00:37:33 ◼   ► really need at the moment and i think [TS]

00:37:35 ◼   ► there's an article from the same facts [TS]

00:37:37 ◼   ► quote from the article interviews with [TS]

00:37:38 ◼   ► people familiar with apples inner [TS]

00:37:40 ◼   ► workings revealed that the mac is [TS]

00:37:41 ◼   ► getting far less attention than it once [TS]

00:37:43 ◼   ► did once did they say the mac team has [TS]

00:37:46 ◼   ► lost cloud with the famed industrial [TS]

00:37:47 ◼   ► design group led by jony ive in the [TS]

00:37:49 ◼   ► companies and the company's software [TS]

00:37:50 ◼   ► team they also describe a lack of clear [TS]

00:37:53 ◼   ► direction from senior management [TS]

00:37:54 ◼   ► departures of key people working on Mac [TS]

00:37:56 ◼   ► hardware and technical challenges that [TS]

00:37:59 ◼   ► have delayed the rollout of new [TS]

00:38:01 ◼   ► computers [TS]

00:38:02 ◼   ► there's a lot in that paragraph this is [TS]

00:38:04 ◼   ► a fourth paragraph of the story but I [TS]

00:38:06 ◼   ► feel like that's the nut paragraph and [TS]

00:38:09 ◼   ► if you pick it apart i haven't linked to [TS]

00:38:12 ◼   ► it because it seemed it's been Christmas [TS]

00:38:15 ◼   ► and I've been busy and it seemed [TS]

00:38:18 ◼   ► impossible to link to without extensive [TS]

00:38:21 ◼   ► commentary like one packet right there's [TS]

00:38:24 ◼   ► no way to link to it with the clip or [TS]

00:38:26 ◼   ► the let it stand but it's a bit you know [TS]

00:38:28 ◼   ► and I thought well it's better to do I [TS]

00:38:29 ◼   ► could do it on it on the show in a way [TS]

00:38:31 ◼   ► that's better you know that will take [TS]

00:38:33 ◼   ► less time then writing about still might [TS]

00:38:35 ◼   ► write about it but alright first [TS]

00:38:38 ◼   ► sentence of that paragraph interviews [TS]

00:38:40 ◼   ► with people familiar with apples and [TS]

00:38:41 ◼   ► workings revealed that the mac is [TS]

00:38:42 ◼   ► getting far less attention than it once [TS]

00:38:44 ◼   ► did [TS]

00:38:45 ◼   ► when is then it once did yeah I mean I [TS]

00:38:48 ◼   ► used to be one product there was just [TS]

00:38:49 ◼   ► the magnet got all the attention and now [TS]

00:38:51 ◼   ► that it was six different products so it [TS]

00:38:53 ◼   ► if if we're talking about like pre ipod [TS]

00:38:55 ◼   ► apple or like pre 2004-2005 Apple of [TS]

00:39:00 ◼   ► course the mac up more attention than [TS]

00:39:01 ◼   ► because it was keeping the company [TS]

00:39:02 ◼   ► afloat the mac was apple an apple was [TS]

00:39:04 ◼   ► the mac i mean it was there was you know [TS]

00:39:07 ◼   ► without the mac the company was [TS]

00:39:08 ◼   ► literally there wasn't there was no [TS]

00:39:10 ◼   ► company so of course it gets less [TS]

00:39:12 ◼   ► attention than it does that then now it [TS]

00:39:15 ◼   ► does he mean some other time is it is [TS]

00:39:17 ◼   ► later the last year rite 2011 2012 [TS]

00:39:22 ◼   ► is this a and you know it lets just [TS]

00:39:26 ◼   ► state facts these are there are the fact [TS]

00:39:30 ◼   ► is the mac pro is literally a relic at [TS]

00:39:34 ◼   ► this point is a three-year-old high-end [TS]

00:39:37 ◼   ► 5,000 twenty-thousand-dollar workstation [TS]

00:39:40 ◼   ► that literally hasn't been updated even [TS]

00:39:43 ◼   ► minor the most minor components possible [TS]

00:39:45 ◼   ► in three years since i got a Mac Mini is [TS]

00:39:47 ◼   ► is a relic and for enthusiastic and the [TS]

00:39:51 ◼   ► mac mini is one of these devices a [TS]

00:39:53 ◼   ► device where you know obviously there's [TS]

00:39:55 ◼   ► some people who buy it because it's a [TS]

00:39:56 ◼   ► budget lap desktop and if you wanted by [TS]

00:39:59 ◼   ► a third-party display or at this point [TS]

00:40:02 ◼   ► you might be stuck by having a [TS]

00:40:03 ◼   ► third-party display will get to that in [TS]

00:40:05 ◼   ► a second or a discount display or if [TS]

00:40:07 ◼   ► you've already got a display and that's [TS]

00:40:09 ◼   ► putting a part of you know you didn't [TS]

00:40:11 ◼   ► want to buy a desktop to hook up to [TS]

00:40:12 ◼   ► display you already have in your cost is [TS]

00:40:14 ◼   ► an issue mac mini is the way you go [TS]

00:40:17 ◼   ► it's still find device for that but for [TS]

00:40:19 ◼   ► the enthusiast and there are people who [TS]

00:40:20 ◼   ► are you know like like you know the [TS]

00:40:23 ◼   ► power users if you want another term who [TS]

00:40:24 ◼   ► buy mac minis maybe not to use their [TS]

00:40:26 ◼   ► main computer but for really super nerdy [TS]

00:40:30 ◼   ► things you know like instead of having [TS]

00:40:31 ◼   ► an apple TV they use a mac mini and [TS]

00:40:33 ◼   ► install their own software and run their [TS]

00:40:36 ◼   ► home entertainment from a pc and mac [TS]

00:40:39 ◼   ► mini is is great for that a longtime [TS]

00:40:41 ◼   ► sponsor the show mac mini colo there's [TS]

00:40:43 ◼   ► people who use mac minis to to host [TS]

00:40:45 ◼   ► websites [TS]

00:40:46 ◼   ► it's a great little like mini rack [TS]

00:40:48 ◼   ► server and for those people the current [TS]

00:40:51 ◼   ► mac mini is actually worse than the [TS]

00:40:53 ◼   ► predecessor because it's I think it's a [TS]

00:40:56 ◼   ► dual core thing instead of a quad-core [TS]

00:40:57 ◼   ► let's do whatever it is it's just got [TS]

00:40:59 ◼   ► low you know internals that are less [TS]

00:41:01 ◼   ► interesting to enthusiasts than the old [TS]

00:41:03 ◼   ► one the iMac which is their best desktop [TS]

00:41:07 ◼   ► and it's the one at tim cook even called [TS]

00:41:09 ◼   ► out mentioned by name in a recent [TS]

00:41:11 ◼   ► company Q&A [TS]

00:41:14 ◼   ► skipped a year it still is great it's a [TS]

00:41:16 ◼   ► great the current imac is a great great [TS]

00:41:18 ◼   ► device but there were no updates in 2016 [TS]

00:41:23 ◼   ► nope and apple is apparently out of the [TS]

00:41:27 ◼   ► standalone display game they haven't [TS]

00:41:29 ◼   ► said so officially but they certainly [TS]

00:41:32 ◼   ► hinted as much on stage at the mac book [TS]

00:41:35 ◼   ► pro event in october when they said they [TS]

00:41:38 ◼   ► partnered with LG to have these LG 5k in [TS]

00:41:40 ◼   ► 4k displays that are clearly meant you [TS]

00:41:44 ◼   ► know by default assume that they're [TS]

00:41:46 ◼   ► being connected to a Macintosh yeah my [TS]

00:41:48 ◼   ► understanding is they're significant [TS]

00:41:49 ◼   ► Apple engineering resources and effort [TS]

00:41:51 ◼   ► dedicated to those displays they just [TS]

00:41:53 ◼   ► didn't have an apple enclosure and logo [TS]

00:41:54 ◼   ► on the right is a notorious choice you [TS]

00:41:56 ◼   ► know and everybody sites knee like [TS]

00:41:58 ◼   ► Disney lies says it italic from the [TS]

00:42:00 ◼   ► verge after his product briefing after [TS]

00:42:03 ◼   ► the event said categorically when he [TS]

00:42:04 ◼   ► asked that Apple said they're out of the [TS]

00:42:05 ◼   ► display game i asked in my kids you know [TS]

00:42:08 ◼   ► as well as the LG mean that Apple is not [TS]

00:42:11 ◼   ► going to make a retina standalone [TS]

00:42:13 ◼   ► display and I did not get an answer that [TS]

00:42:15 ◼   ► was unequivocal I it the answer I got [TS]

00:42:20 ◼   ► was something more or less it's a big [TS]

00:42:22 ◼   ► very typical app oftentimes when you ask [TS]

00:42:25 ◼   ► a question like that i don't think i was [TS]

00:42:27 ◼   ► unique in this regard but they did you [TS]

00:42:30 ◼   ► always have a prepared answer it doesn't [TS]

00:42:33 ◼   ► they don't have to think of it on the [TS]

00:42:35 ◼   ► spot but it's not yes or now but with [TS]

00:42:37 ◼   ► the answer i got of does this mean [TS]

00:42:39 ◼   ► there's not going to be an apple-branded [TS]

00:42:40 ◼   ► retina display stand alone display the [TS]

00:42:42 ◼   ► answer was this is what we have to talk [TS]

00:42:44 ◼   ► about today standalone displays today [TS]

00:42:49 ◼   ► require so much engineer it's no longer [TS]

00:42:53 ◼   ► just a video signal going from one thing [TS]

00:42:56 ◼   ► to another it's not just you know it's [TS]

00:42:58 ◼   ► effectively they're like many computers [TS]

00:42:59 ◼   ► it's almost as much work as developing a [TS]

00:43:02 ◼   ► standalone system which apples again [TS]

00:43:04 ◼   ► which Apple did most a lot of with LG [TS]

00:43:07 ◼   ► and my understanding is that this is one [TS]

00:43:08 ◼   ► of those things where they're deeply [TS]

00:43:10 ◼   ► conflicted internally that they're [TS]

00:43:11 ◼   ► wrestling over this and some people [TS]

00:43:12 ◼   ► believe that Apple does not have to make [TS]

00:43:14 ◼   ► everything anymore that they have to be [TS]

00:43:15 ◼   ► focused and make hard choices and choose [TS]

00:43:17 ◼   ► which parts of the chain they want to be [TS]

00:43:19 ◼   ► involved with and other people believe [TS]

00:43:20 ◼   ► rightly well at least in their opinions [TS]

00:43:22 ◼   ► that be the display is your interface [TS]

00:43:25 ◼   ► with the computer the interface is what [TS]

00:43:26 ◼   ► the customer sees [TS]

00:43:27 ◼   ► there's no apple logo on that then the [TS]

00:43:29 ◼   ► customer sees LG and sort of ruins the [TS]

00:43:31 ◼   ► effect and it ruins the benefit of the [TS]

00:43:32 ◼   ► halo effect that Apple has been enjoying [TS]

00:43:34 ◼   ► for all these years and if they're [TS]

00:43:35 ◼   ► starting an LG logo for their display [TS]

00:43:37 ◼   ► maybe it's easier to buy an LG computer [TS]

00:43:39 ◼   ► or is easier to buy you know that maybe [TS]

00:43:41 ◼   ► they're getting out of the router [TS]

00:43:42 ◼   ► business easier by analogy router and [TS]

00:43:43 ◼   ► that sort of unravels the value of the [TS]

00:43:45 ◼   ► apple ecosystem they've been building [TS]

00:43:47 ◼   ► yeah and it's you know I I can't put it [TS]

00:43:52 ◼   ► better than syracuse it has repeatedly [TS]

00:43:54 ◼   ► on ATP that it's you know he's even said [TS]

00:43:56 ◼   ► that he's never even owned a non-apple [TS]

00:43:59 ◼   ► display in his life [TS]

00:44:01 ◼   ► I that's not true for me I used to have [TS]

00:44:03 ◼   ► a viewsonic 17-inch i bought in 1998 was [TS]

00:44:11 ◼   ► a nice display was not as nice as the [TS]

00:44:12 ◼   ► Apple displays i bought it because I [TS]

00:44:15 ◼   ► didn't have enough money well I did the [TS]

00:44:17 ◼   ► money is enough difference that I died [TS]

00:44:19 ◼   ► but the viewsonic instead it does hint [TS]

00:44:25 ◼   ► at the idea that maybe the future of [TS]

00:44:29 ◼   ► apple on the desktop is imac only or [TS]

00:44:32 ◼   ► maybe I mac and mac mini but that the [TS]

00:44:33 ◼   ► mac pro might be on the way out simply [TS]

00:44:35 ◼   ► be a Templar statement to me was hard to [TS]

00:44:36 ◼   ► part because he talked about how great [TS]

00:44:38 ◼   ► the imac was and how greatest display [TS]

00:44:39 ◼   ► was in its p 3 b's there's nothing you [TS]

00:44:42 ◼   ► could have said about the mac pro or the [TS]

00:44:44 ◼   ► mac mini their 13-year old their [TS]

00:44:46 ◼   ► three-year-old computers with Haswell I [TS]

00:44:48 ◼   ► mean it would've been completely awkward [TS]

00:44:50 ◼   ► to mention them in any context and the [TS]

00:44:52 ◼   ► worst part is the last iteration of both [TS]

00:44:54 ◼   ► made them even more like computing [TS]

00:44:55 ◼   ► appliances and an even harder for users [TS]

00:44:58 ◼   ► stopped it on their own which made them [TS]

00:44:59 ◼   ► dependent on apple for future updates [TS]

00:45:01 ◼   ► then didn't income that's incredibly [TS]

00:45:03 ◼   ► uncomfortable message to have in his [TS]

00:45:05 ◼   ► year-end Q&A with his employees right [TS]

00:45:07 ◼   ► it's a tough situation like you can't [TS]

00:45:09 ◼   ► read too much into it either way except [TS]

00:45:12 ◼   ► that there's something there are there [TS]

00:45:14 ◼   ► only thing i could read into it it's him [TS]

00:45:16 ◼   ► cook statement on the Q&A that I would [TS]

00:45:18 ◼   ► say is that on it is that there is going [TS]

00:45:21 ◼   ► to be [TS]

00:45:23 ◼   ► straight or at least you know in [TS]

00:45:25 ◼   ► somebody's opinion great new imacs [TS]

00:45:26 ◼   ► coming [TS]

00:45:27 ◼   ► um because otherwise it what he said is [TS]

00:45:31 ◼   ► you know he's is fly right into his [TS]

00:45:35 ◼   ► credibility and he did you know he is [TS]

00:45:38 ◼   ► obviously got to be measured in careful [TS]

00:45:40 ◼   ► in his words and he knows that this Q&A [TS]

00:45:42 ◼   ► is going to leak if there's anything [TS]

00:45:44 ◼   ► newsworthy but he's not going to you get [TS]

00:45:49 ◼   ► no matter how cynical you want to be [TS]

00:45:50 ◼   ► about it he's not going to say something [TS]

00:45:51 ◼   ► that flat out going to ruin his [TS]

00:45:54 ◼   ► credibility with his own employees so [TS]

00:45:55 ◼   ► let's just say in the hypothetical world [TS]

00:45:57 ◼   ► that people fear that Apple is something [TS]

00:45:58 ◼   ► done with desktop computers period and [TS]

00:46:01 ◼   ► that its macbooks only the rest of the [TS]

00:46:04 ◼   ► way [TS]

00:46:05 ◼   ► well then what he said is it in [TS]

00:46:09 ◼   ► hindsight is going to make people think [TS]

00:46:10 ◼   ► it's a it's just a flat-out lie and he's [TS]

00:46:13 ◼   ► not going to do that so there's got to [TS]

00:46:15 ◼   ► be islands coming here has too many says [TS]

00:46:17 ◼   ► desktops plural but does that mean to [TS]

00:46:18 ◼   ► slight impacts that mean I back and it's [TS]

00:46:21 ◼   ► very interesting because when you when [TS]

00:46:22 ◼   ► you actually look at the numbers Apple [TS]

00:46:24 ◼   ► very very very very few people connect [TS]

00:46:26 ◼   ► external displays to their max right and [TS]

00:46:28 ◼   ► i believe the number smaller than ever [TS]

00:46:29 ◼   ► and also very very very very fucks you [TS]

00:46:32 ◼   ► mean 2222 a tool yet to their macbooks [TS]

00:46:34 ◼   ► what are you saying that nice look [TS]

00:46:36 ◼   ► obviously yeah I'm address if you've got [TS]

00:46:38 ◼   ► a mac probably need I'm really [TS]

00:46:40 ◼   ► absolutely output on the flip side of [TS]

00:46:42 ◼   ► that almost nobody by again almost [TS]

00:46:44 ◼   ► nobody buys desktop Max anymore the vast [TS]

00:46:46 ◼   ► vast vast majority of what they sell our [TS]

00:46:49 ◼   ► macbooks when we vote with our wallet [TS]

00:46:50 ◼   ► we're telling them as customers that we [TS]

00:46:52 ◼   ► care mostly and by a vast majority about [TS]

00:46:54 ◼   ► the notebooks and that's that sort of [TS]

00:46:57 ◼   ► thing they have to wait because they [TS]

00:46:58 ◼   ► only have enough resources to do this or [TS]

00:46:59 ◼   ► that and they say that most of the [TS]

00:47:01 ◼   ► customers are buying a macbook some of [TS]

00:47:03 ◼   ► them are buying displays to go with them [TS]

00:47:06 ◼   ► do they start making displays they [TS]

00:47:07 ◼   ► stopped making desktops I'd argue that [TS]

00:47:09 ◼   ► know that they're important enough that [TS]

00:47:10 ◼   ► they have to keep making them anyway but [TS]

00:47:12 ◼   ► it's not like we are the numbers on our [TS]

00:47:13 ◼   ► side for those right so if they're all [TS]

00:47:19 ◼   ► is a new mac pro that is in the works [TS]

00:47:21 ◼   ► and is coming [TS]

00:47:22 ◼   ► there's no way that Tim Cook can say [TS]

00:47:25 ◼   ► anything about it in this Q&A now [TS]

00:47:27 ◼   ► yeah if there's not if the macbook mac [TS]

00:47:31 ◼   ► pro is end-of-life [TS]

00:47:33 ◼   ► he can't say anything he can't say that [TS]

00:47:35 ◼   ► because they're still selling the old [TS]

00:47:38 ◼   ► one [TS]

00:47:38 ◼   ► now why are they still selling the old [TS]

00:47:39 ◼   ► one I don't know but maybe it's you know [TS]

00:47:42 ◼   ► they're in theory they could [TS]

00:47:44 ◼   ► let's just say that their I there [TS]

00:47:46 ◼   ► they're going to rethink the whole [TS]

00:47:48 ◼   ► approach to the pro market and are going [TS]

00:47:50 ◼   ► to do effectively an imac pro that the [TS]

00:47:52 ◼   ► new mac pro is like the imac but it's [TS]

00:47:56 ◼   ► you know the space gray and has higher [TS]

00:47:59 ◼   ► end you know xeon processors or [TS]

00:48:03 ◼   ► something at that now put aside how do [TS]

00:48:05 ◼   ► you do that and have to deal with the [TS]

00:48:07 ◼   ► heat dissipation that's their problem [TS]

00:48:09 ◼   ► but maybe if that's a hypothetically [TS]

00:48:11 ◼   ► where they're going with pro-market is [TS]

00:48:13 ◼   ► devices you know built all-in-ones with [TS]

00:48:16 ◼   ► Pro Performance they have to keep the [TS]

00:48:21 ◼   ► old Mac Pro's around until those are [TS]

00:48:23 ◼   ► ready to sell [TS]

00:48:24 ◼   ► they can't have a gap yeah they did [TS]

00:48:27 ◼   ► announce that life again I don't display [TS]

00:48:29 ◼   ► yeah but that again that reason all [TS]

00:48:31 ◼   ► these questions about what's happening [TS]

00:48:33 ◼   ► with the product lines they probably [TS]

00:48:34 ◼   ► want to answer right now right [TS]

00:48:37 ◼   ► you know you still can't talk about it [TS]

00:48:39 ◼   ► but anyways that's the first sentence of [TS]

00:48:41 ◼   ► that paragraph essay the mac team has [TS]

00:48:43 ◼   ► lost cloud with the famed industrial [TS]

00:48:45 ◼   ► design group led by Johnny Ivan and the [TS]

00:48:47 ◼   ► company's software team which is a weird [TS]

00:48:49 ◼   ► combination i don't understand what they [TS]

00:48:52 ◼   ► mean has lost cloud by the matter with [TS]

00:48:54 ◼   ► that it doesn't make sense to me like [TS]

00:48:56 ◼   ► they don't because there's no I mean [TS]

00:48:57 ◼   ► they're armed acting like there's a mac [TS]

00:48:58 ◼   ► marketing team but the apple doesn't [TS]

00:48:59 ◼   ► have like I'm a Mac business unit and [TS]

00:49:01 ◼   ► they don't have an iphone business unit [TS]

00:49:03 ◼   ► and you know dad retail still has to [TS]

00:49:05 ◼   ► build all these machines and Johnny icms [TS]

00:49:07 ◼   ► to design the mall and Craig federighi [TS]

00:49:08 ◼   ► team has to make software to run all [TS]

00:49:10 ◼   ► them and yes those teams are highly [TS]

00:49:13 ◼   ► focused on iphone because I don't [TS]

00:49:14 ◼   ► absolutely have to ship every year or [TS]

00:49:16 ◼   ► its company crushing but it there those [TS]

00:49:19 ◼   ► people are still working on Max and care [TS]

00:49:20 ◼   ► desperately about Max and my [TS]

00:49:22 ◼   ► understanding is that a lot of the [TS]

00:49:23 ◼   ► recent design meetings have been about [TS]

00:49:25 ◼   ► Max so I again I I don't understand the [TS]

00:49:28 ◼   ► context of all the information I don't [TS]

00:49:30 ◼   ► know what it means to have lost cloud [TS]

00:49:31 ◼   ► like what-what it wears what would the [TS]

00:49:33 ◼   ► evidence of that be I mean and the only [TS]

00:49:35 ◼   ► you know it's the only way it would make [TS]

00:49:37 ◼   ► sense is if there are new macs ready to [TS]

00:49:40 ◼   ► go other than having an industrial [TS]

00:49:42 ◼   ► design [TS]

00:49:42 ◼   ► and that Jony ive seems like now we're [TS]

00:49:45 ◼   ► not interested [TS]

00:49:47 ◼   ► it doesn't make any sense that's not how [TS]

00:49:49 ◼   ► it works i mean i like to depend on [TS]

00:49:50 ◼   ► product it's not like johnny is a dick [TS]

00:49:53 ◼   ► the design team just is like a bunch of [TS]

00:49:55 ◼   ► it you know [TS]

00:49:57 ◼   ► hipster sipping coffee wearing berets [TS]

00:49:59 ◼   ► and they just work on what they want to [TS]

00:50:01 ◼   ► work on and I got back so boring we're [TS]

00:50:03 ◼   ► not going to work on those were just [TS]

00:50:04 ◼   ► gonna work on we're gonna work on the [TS]

00:50:06 ◼   ► ice is not making your max this he'll go [TS]

00:50:09 ◼   ► home right that's it [TS]

00:50:12 ◼   ► I don't anymore edit there aren't it you [TS]

00:50:14 ◼   ► know the the problem is as I said the [TS]

00:50:17 ◼   ► fact is that there are too many of the [TS]

00:50:19 ◼   ► max haven't been updated period it's not [TS]

00:50:20 ◼   ► like they haven't gotten attention and [TS]

00:50:22 ◼   ► the ones that have been updated the [TS]

00:50:24 ◼   ► macbook I know the macbook hearted this [TS]

00:50:27 ◼   ► year's macbook isn't a new design but it [TS]

00:50:29 ◼   ► came out last year and this year's [TS]

00:50:30 ◼   ► macbook pros obviously add a lot of work [TS]

00:50:35 ◼   ► done by the industrial design team it's [TS]

00:50:37 ◼   ► all new and closures it's in get a very [TS]

00:50:40 ◼   ► different it's not just like the old [TS]

00:50:42 ◼   ► ones but thinner the entire hints [TS]

00:50:44 ◼   ► mechanism for the display is entirely [TS]

00:50:46 ◼   ► different [TS]

00:50:47 ◼   ► i-i've will get to this later but I've [TS]

00:50:50 ◼   ► been messing around with older whole [TS]

00:50:52 ◼   ► bunch of macbooks this week running [TS]

00:50:53 ◼   ► battery tests and with a bunch of them [TS]

00:50:55 ◼   ► open at the same time and going between [TS]

00:50:57 ◼   ► the two and restarting test [TS]

00:50:59 ◼   ► it's it's it's more clear than it was [TS]

00:51:01 ◼   ► even when I reviewed the new macbook pro [TS]

00:51:03 ◼   ► how much nicer the hinge is on the new [TS]

00:51:06 ◼   ► one and I'll rigid they are it but like [TS]

00:51:10 ◼   ► when you tilt it if it's already at an [TS]

00:51:13 ◼   ► angle for sitting and then you're like [TS]

00:51:14 ◼   ► I've been running these battery test [TS]

00:51:16 ◼   ► well come by and update them and I don't [TS]

00:51:19 ◼   ► even sit down and I want to tilt the [TS]

00:51:21 ◼   ► screen just a little too so it's more of [TS]

00:51:23 ◼   ► an angle for standing and when you do it [TS]

00:51:26 ◼   ► on the new macbook pro the screen just [TS]

00:51:29 ◼   ► put in a little one finger and a little [TS]

00:51:31 ◼   ► bit of pressure and it tilts back and on [TS]

00:51:33 ◼   ► my 2014 macbook pro i do it at first the [TS]

00:51:36 ◼   ► whole device lifts off the table [TS]

00:51:38 ◼   ► you know it's it's more step it's it's [TS]

00:51:41 ◼   ► not as nice anyway that's all that's [TS]

00:51:44 ◼   ► exactly the sort of thing that Johnny is [TS]

00:51:46 ◼   ► famed industrial design team does is [TS]

00:51:49 ◼   ► design and fancy new hinge that's way [TS]

00:51:53 ◼   ► better than what was already the best [TS]

00:51:55 ◼   ► him [TS]

00:51:55 ◼   ► change on a professional notebook in the [TS]

00:51:58 ◼   ► world [TS]

00:51:59 ◼   ► totally and more rigid unibody and was [TS]

00:52:01 ◼   ► already a very very good unibody sure [TS]

00:52:03 ◼   ► right exactly it's entirely new keyboard [TS]

00:52:05 ◼   ► to switch system in at 10 I I I don't [TS]

00:52:10 ◼   ► get it [TS]

00:52:10 ◼   ► and then there's this other half of the [TS]

00:52:12 ◼   ► sentence in the company's software team [TS]

00:52:14 ◼   ► i don't i don't get it next to me has [TS]

00:52:18 ◼   ► been a and again I'm worried i do worry [TS]

00:52:22 ◼   ► and I'm trying to begin his whole you [TS]

00:52:24 ◼   ► know is Apple abandoning the mac or [TS]

00:52:27 ◼   ► slowly sunsetting the mac or just you [TS]

00:52:29 ◼   ► know ruining the mac whatever debate [TS]

00:52:33 ◼   ► which obviously does have some [TS]

00:52:35 ◼   ► foundation in fact the fact that the [TS]

00:52:37 ◼   ► hardware hasn't been updated one of the [TS]

00:52:39 ◼   ► things I like to cite I feel like it's [TS]

00:52:41 ◼   ► it it's not proof but evidence to the [TS]

00:52:44 ◼   ► contrary is the annual update schedule [TS]

00:52:46 ◼   ► that mac OS has been on for the last few [TS]

00:52:48 ◼   ► years like you know in 2007 famously the [TS]

00:52:51 ◼   ► mac the first year the iphone the mac [TS]

00:52:54 ◼   ► they had to put out a press release [TS]

00:52:56 ◼   ► because they announced that the new mac [TS]

00:52:58 ◼   ► OS gonna be ready at WWDC and they put [TS]

00:52:59 ◼   ► out a press release that it's delayed [TS]

00:53:01 ◼   ► five months because we had to pull so [TS]

00:53:03 ◼   ► many engine so many engineering talent [TS]

00:53:06 ◼   ► to work on the iphone OS as it was [TS]

00:53:09 ◼   ► called then it there's obviously enough [TS]

00:53:13 ◼   ► attention on a Mac now that the mac is [TS]

00:53:15 ◼   ► on the same annual update cycle is iOS [TS]

00:53:17 ◼   ► it's you know I don't see it and it's [TS]

00:53:21 ◼   ► getting features and is getting [TS]

00:53:22 ◼   ► important features like the continuity [TS]

00:53:23 ◼   ► ones where you can use touch ID or the [TS]

00:53:25 ◼   ► watched on lock in order to verify [TS]

00:53:26 ◼   ► payment got serie brought over to it and [TS]

00:53:30 ◼   ► either there is some truth Apple [TS]

00:53:32 ◼   ► reorganizing their teams and a lot of [TS]

00:53:33 ◼   ► those teams are iOS centric but when you [TS]

00:53:35 ◼   ► look at mac and iOS what differentiates [TS]

00:53:37 ◼   ► them is their input methods in their [TS]

00:53:38 ◼   ► interface and apple is I think wisely [TS]

00:53:41 ◼   ► consolidating a lot of the things that [TS]

00:53:43 ◼   ► go under the covers like when you look [TS]

00:53:44 ◼   ► at swift that's across all platforms [TS]

00:53:45 ◼   ► Apple file system is going to go from [TS]

00:53:47 ◼   ► Apple watch all the way to mac pro all [TS]

00:53:50 ◼   ► the things that they're building like [TS]

00:53:51 ◼   ► one day you know maybe app I don't how [TS]

00:53:53 ◼   ► long Apple be around four but it might [TS]

00:53:55 ◼   ► make sense to have sort of a UI [TS]

00:53:56 ◼   ► framework that crosses over both [TS]

00:53:58 ◼   ► platforms all that stuff can be made [TS]

00:54:00 ◼   ► with one team and could benefit both [TS]

00:54:01 ◼   ► platforms without them without you [TS]

00:54:03 ◼   ► having to micro measure how many people [TS]

00:54:05 ◼   ► are doing each one right and then [TS]

00:54:07 ◼   ► there's my next argument in the Altai [TS]

00:54:11 ◼   ► i'll argue the side of Apple as Apple is [TS]

00:54:14 ◼   ► as still putting an awful lot of thought [TS]

00:54:16 ◼   ► and attention in the mac is the touch [TS]

00:54:18 ◼   ► bar which is it at a at a hardware level [TS]

00:54:22 ◼   ► a fascinating that it's not really a [TS]

00:54:25 ◼   ► device because it's part of the device [TS]

00:54:27 ◼   ► but it is a fascinating piece of [TS]

00:54:31 ◼   ► hardware that it's an iOS device it is a [TS]

00:54:34 ◼   ► full iOS computer in an intel-based mac [TS]

00:54:38 ◼   ► computer [TS]

00:54:39 ◼   ► yeah I it's a computer and a computer [TS]

00:54:41 ◼   ► which I i just love and and the computer [TS]

00:54:44 ◼   ► in the computer is a better computer and [TS]

00:54:47 ◼   ► more powerful computer then like the [TS]

00:54:49 ◼   ► computers we had I don't know how many [TS]

00:54:51 ◼   ► years ago you know but at some point my [TS]

00:54:53 ◼   ► life a full personal computer was not as [TS]

00:54:56 ◼   ► powerful as the touch bar we have [TS]

00:54:58 ◼   ► absolutely it's one of the only Apple [TS]

00:55:00 ◼   ► things because you have to have the [TS]

00:55:01 ◼   ► ability to make a tiny embedded device [TS]

00:55:03 ◼   ► that runs an entirely separate yet you [TS]

00:55:06 ◼   ► know in some ways compatible operating [TS]

00:55:07 ◼   ► system and bread Victor actually tweeted [TS]

00:55:09 ◼   ► this i think it's it's public knowledge [TS]

00:55:11 ◼   ► they've been working on this for up to a [TS]

00:55:12 ◼   ► decade it's not like this is what like [TS]

00:55:14 ◼   ► last year's had to go crap what we do [TS]

00:55:16 ◼   ► with the mac this has been a project [TS]

00:55:17 ◼   ► they've been working on for a very very [TS]

00:55:19 ◼   ► long time I did not know that I do know [TS]

00:55:21 ◼   ► though that i know several people who [TS]

00:55:23 ◼   ► were engineers either a hardware level [TS]

00:55:26 ◼   ► or software level or some combination of [TS]

00:55:28 ◼   ► the two on the touch bar who are truly [TS]

00:55:30 ◼   ► like at you know it's good confidence I [TS]

00:55:33 ◼   ► can't say who they are but you know it [TS]

00:55:35 ◼   ► truly some of the best engineers at the [TS]

00:55:37 ◼   ► company people who have like seats in [TS]

00:55:40 ◼   ► the second row at hassle events and are [TS]

00:55:43 ◼   ► seated near you know ready to go be [TS]

00:55:45 ◼   ► tapped to go backstage to fix demos if [TS]

00:55:48 ◼   ► they go awry like they're one step ready [TS]

00:55:50 ◼   ► to you know like they're like the [TS]

00:55:52 ◼   ► emergency the demos gone bad we need you [TS]

00:55:55 ◼   ► know we need top men to investigate [TS]

00:55:57 ◼   ► those type of talent and that they've [TS]

00:56:00 ◼   ► spent like the last 18 months on touch [TS]

00:56:02 ◼   ► bar and are incredibly proud of how it [TS]

00:56:05 ◼   ► turned out one of them like that i don't [TS]

00:56:07 ◼   ► have the direct question for me but one [TS]

00:56:08 ◼   ► of them said I hope this shows people [TS]

00:56:11 ◼   ► that we still [TS]

00:56:12 ◼   ► care about the mac because inside Apple [TS]

00:56:15 ◼   ► it's the best proof of it possible [TS]

00:56:17 ◼   ► combine that with the fact that on day [TS]

00:56:22 ◼   ► one of these macs with touch bars [TS]

00:56:26 ◼   ► shipping all of the commonly used [TS]

00:56:29 ◼   ► consumer apps that apple makes for the [TS]

00:56:33 ◼   ► mac had full touch bar support a lot of [TS]

00:56:36 ◼   ► it very very thoughtful [TS]

00:56:38 ◼   ► none of it half-assed not one of them [TS]

00:56:40 ◼   ► even like apps like a you know like text [TS]

00:56:43 ◼   ► edit or something like that or preview [TS]

00:56:45 ◼   ► had thoughtful reminder right as and it [TS]

00:56:49 ◼   ► it you know and I talked about this [TS]

00:56:50 ◼   ► before we can get a separate [TS]

00:56:52 ◼   ► conversation of you know this Apple is [TS]

00:56:54 ◼   ► even fully understand the right way to [TS]

00:56:55 ◼   ► use the touch part yet will they you [TS]

00:56:57 ◼   ► know you know like my example is like in [TS]

00:57:02 ◼   ► the early years of the mac like 1984-85 [TS]

00:57:04 ◼   ► their dialogue boxes were like ok and [TS]

00:57:08 ◼   ► cancel were stacked vertically and then [TS]