The Talk Show

176: ‘Frolic’, With Special Guest Craig Hockenberry


00:00:00   Craig's good to hear your voice yeah [TS]

00:00:02   likewise [TS]

00:00:03   it's been awhile since we talked yeah [TS]

00:00:06   what you wanna do this let's just get [TS]

00:00:13   out of the way we got to talk about this [TS]

00:00:14   Trump tech tech summit because here's [TS]

00:00:18   the thing man [TS]

00:00:19   you know what I said when I think I mean [TS]

00:00:21   you're going to lead off with this I [TS]

00:00:22   would have you know starting my heart [TS]

00:00:24   holiday party [TS]

00:00:27   here's the thing even as I'm not really [TS]

00:00:30   shying away from writing about politics [TS]

00:00:33   on daring fireball even if I decided [TS]

00:00:35   that if I had chosen differently and [TS]

00:00:37   said you know what I'm not you know [TS]

00:00:38   whatever my feelings are going to make [TS]

00:00:40   this a politics frite site even even in [TS]

00:00:44   this there's that here's an intersection [TS]

00:00:46   of of Trump administration incoming [TS]

00:00:49   Trump administration and the stuff that [TS]

00:00:51   I do right about that [TS]

00:00:52   I you know would be criminal not to [TS]

00:00:53   mention it so what happened i have for [TS]

00:00:56   anybody either head-in-the-sand Trump [TS]

00:00:58   and his buddy Peter teal put together [TS]

00:01:01   summit of the invited I don't they only [TS]

00:01:06   invited 10 people i think there were [TS]

00:01:08   like 14 people from Trump's immediate [TS]

00:01:12   family and his girl Friday transition [TS]

00:01:15   team and attendant there and 10 liters [TS]

00:01:17   of of the US tech industry who were in [TS]

00:01:21   attendance [TS]

00:01:22   I think it was Tim Cook from apple or a [TS]

00:01:24   primo seat to away from Trump you know [TS]

00:01:28   the seating you know if you look at the [TS]

00:01:29   seating chart it was clearly very very [TS]

00:01:31   pleased thought out [TS]

00:01:34   yeah I just thought out definitely yeah [TS]

00:01:37   i mean you don't you don't just say only [TS]

00:01:39   a one two three kids sit over here right [TS]

00:01:41   it's looking at it that into the tables [TS]

00:01:43   like the you know that the kids table at [TS]

00:01:45   Thanksgiving right well yeah I mean that [TS]

00:01:52   did the thing that got me was that the [TS]

00:01:54   picture of a of tim cook right this is [TS]

00:01:57   just the look on his face and I I try [TS]

00:02:00   not to read into pictures too much I [TS]

00:02:02   mean you have all done you know you know [TS]

00:02:04   you're watching a video or whatever and [TS]

00:02:05   you know you pause and it's like the [TS]

00:02:07   person making that face which is like [TS]

00:02:09   what the heck you know that because it [TS]

00:02:11   doesn't fit into the [TS]

00:02:12   the story is going on with it just [TS]

00:02:14   making some funny face right but I look [TS]

00:02:17   at that picture of tim cook and that is [TS]

00:02:20   the expression i think i would have if i [TS]

00:02:23   was at that meeting right just like [TS]

00:02:26   ashen kind of what the hell is going on [TS]

00:02:29   here [TS]

00:02:36   somebody you are to watch the HBO show [TS]

00:02:40   that Larry David Choe curb your [TS]

00:02:42   enthusiasm because they the show for [TS]

00:02:45   anybody doesn't want to show usually [TS]

00:02:46   ends [TS]

00:02:47   it's a very it the the show is [TS]

00:02:49   incredibly awkward it's about it's [TS]

00:02:51   nothing about other than about creating [TS]

00:02:53   awkward situations and then a typical [TS]

00:02:55   Arizona and in a horribly awkward [TS]

00:02:57   situation with a freeze frame and then [TS]

00:02:59   it's funny music comes up [TS]

00:03:01   yeah that's all that was missing is that [TS]

00:03:03   funny music but there's another thing to [TS]

00:03:08   where I'm always hesitant to especially [TS]

00:03:11   at coming out of a political election [TS]

00:03:15   whether it's national or local there's [TS]

00:03:17   obviously there's it its and it's only [TS]

00:03:20   gotten worse because i think i think [TS]

00:03:21   because our politics have gotten so much [TS]

00:03:24   more partisan and the fact that there [TS]

00:03:26   are so many more photographs taken [TS]

00:03:28   because digital cameras if you ever [TS]

00:03:30   watched these press conferences that it [TS]

00:03:33   it really almost sounds like it's not a [TS]

00:03:36   war zone but it almost where where that [TS]

00:03:39   the pro photographers in the the [TS]

00:03:42   journalists have these SLR digital SLRs [TS]

00:03:44   and they just they just hold the shutter [TS]

00:03:47   down and they just keep right they just [TS]

00:03:48   keep shooting you know six to eight [TS]

00:03:51   frames per second every second non-stop [TS]

00:03:53   because the cardstock know that [TS]

00:03:56   yeah that that's what I'm saying about [TS]

00:03:57   you know it's really easy these days to [TS]

00:03:59   cherry pick an image right to find the [TS]

00:04:02   one where Tim Cook is making that face [TS]

00:04:04   because you know you've thought the [TS]

00:04:06   right names you know and I don't think [TS]

00:04:08   about the case that right and so on [TS]

00:04:10   election ads in election ads you are in [TS]

00:04:13   both sides do it it's this is here's one [TS]

00:04:15   where it's not really a partisan thing [TS]

00:04:16   but they tend to find an unflattering [TS]

00:04:18   photo of the opponent of to put in the [TS]

00:04:20   ad if it's an attack ad and a lot of [TS]

00:04:22   times I think it's very obvious that you [TS]

00:04:24   can tell that it's just one of those [TS]

00:04:26   like everybody knows it like when you're [TS]

00:04:29   going through your family photos and you [TS]

00:04:30   say like you know you know look at that [TS]

00:04:32   sunset here you guys stand right there [TS]

00:04:34   i'll take a couple photos and like the [TS]

00:04:35   middle one [TS]

00:04:36   you know somebody you know one of the [TS]

00:04:38   subjects in your family just looks [TS]

00:04:39   horrible just absolutely like because [TS]

00:04:42   elastic mid blank right here it's like [TS]

00:04:44   it here [TS]

00:04:45   you look like you're smoking bongs all [TS]

00:04:47   day because your eyes you're halfway [TS]

00:04:49   shut [TS]

00:04:50   and it's like right or just more like [TS]

00:04:52   like this the person was you know they [TS]

00:04:54   know that you're taking a couple of [TS]

00:04:55   photos and they're trying to hold their [TS]

00:04:57   eyes open for the first one and then it [TS]

00:04:58   just feels like there's something in [TS]

00:04:59   there so they make like a weird blink to [TS]

00:05:01   like clear their eyes hopefully before [TS]

00:05:03   you shoot the next shutter but in fact [TS]

00:05:04   it's mid shutter and they just look not [TS]

00:05:06   so I don't think that's Tim Cook in this [TS]

00:05:09   scenario it looks to me you know like [TS]

00:05:11   that no like that that's that that would [TS]

00:05:15   you know that is how I would feel in [TS]

00:05:17   that situation I don't you know it's [TS]

00:05:19   like and it's it's you know didn't [TS]

00:05:23   Thompson made a good thing in his a good [TS]

00:05:27   point in his newsletter admit that [TS]

00:05:29   really struck me was that Trump is [TS]

00:05:33   saying you know how we want to help you [TS]

00:05:35   all [TS]

00:05:36   well there's a flip side to that right [TS]

00:05:39   what happens if he does not want to help [TS]

00:05:42   you write he sees these already over [TS]

00:05:46   there [TS]

00:05:47   what is it last week or maybe earlier [TS]

00:05:49   this week where he put out that tweeted [TS]

00:05:52   about canceling a Lockheed order and [TS]

00:05:55   their stock tanked [TS]

00:05:56   yep and I do we series he's got some [TS]

00:06:01   power now and you don't want that power [TS]

00:06:06   to affect your shareholder value the [TS]

00:06:09   week before he was complaining about an [TS]

00:06:12   Air Force One order for our Air Force [TS]

00:06:16   order for a a new Air Force One you know [TS]

00:06:19   there aren't they are an Air Force One [TS]

00:06:21   and you know if you're like good just [TS]

00:06:24   one of those things that I knew but I i [TS]

00:06:26   find fascinating i find air force one to [TS]

00:06:28   be a fascinating things like a history [TS]

00:06:30   geek and you know just someone who's up [TS]

00:06:33   that's about so i'm a proud American and [TS]

00:06:36   I like certain aspects of it and air [TS]

00:06:38   force ones cool thing but one of the [TS]

00:06:39   things I've always known is that Air [TS]

00:06:41   Force One is not an airplane a single [TS]

00:06:44   airplane it's actually right there's two [TS]

00:06:46   of them [TS]

00:06:47   yep its Air Force One is the official [TS]

00:06:50   designation of the one that's carrying [TS]

00:06:52   the president so right like if the [TS]

00:06:55   President of the United States is like [TS]

00:06:57   sitting in the Oval Office there is no [TS]

00:06:59   air force one right there are trains [TS]

00:07:01   that could be our force one but it [TS]

00:07:03   becomes there [TS]

00:07:03   force one when the president of the [TS]

00:07:05   united states is on the plane and then [TS]

00:07:07   it gets that official designation and [TS]

00:07:09   that the two that they have right now [TS]

00:07:10   were a commissioned under the Reagan [TS]

00:07:14   administration and I believe george HW [TS]

00:07:16   bush was the first to fly them so these [TS]

00:07:19   are these planes have been in use for [TS]

00:07:20   the original George Bush Bill Clinton [TS]

00:07:23   George W Bush and Barack Obama and they [TS]

00:07:29   will be the ones that Trump gets the [TS]

00:07:31   that the new ones that the Air Force's [TS]

00:07:34   looking to commission would not be ready [TS]

00:07:38   until either the very very very tail end [TS]

00:07:40   of an eight-year Trump administration [TS]

00:07:42   which let's face it whenever you know if [TS]

00:07:44   we get eight years at Trump we going to [TS]

00:07:45   meet ya gonna be an earth day and I [TS]

00:07:47   don't want a lot more is his successor [TS]

00:07:50   anyway Trump bitched about the cost of [TS]

00:07:52   these planes and and Boeing's stock tank [TS]

00:07:58   you know not tagged it didn't recover [TS]

00:08:00   but he tweets and stocks move that it's [TS]

00:08:03   a fact I mean like we it in between the [TS]

00:08:05   joking about it and you know that the [TS]

00:08:07   partisanship of it i mean there's just [TS]

00:08:08   no denial that when the president's [TS]

00:08:10   state comes out and says he's you know [TS]

00:08:12   like to cancel of the five billion [TS]

00:08:14   dollar order for Air Force One [TS]

00:08:17   yeah that's going to have an effect on [TS]

00:08:18   the company yeah is it that I read the [TS]

00:08:20   other day that that on Bloomberg now the [TS]

00:08:22   Bloomberg terminals that-that-that-that [TS]

00:08:23   the market uses to keep track with Miz [TS]

00:08:26   as Trump streets on it now they just [TS]

00:08:29   feed Trump's tweets into the Bloomberg [TS]

00:08:31   terminals as it's important to know that [TS]

00:08:33   immediately exactly it moves the economy [TS]

00:08:35   that's like she sits [TS]

00:08:42   so now I I let me read for this because [TS]

00:08:46   i actually wrote to Ben depends on the [TS]

00:08:48   show all the time and he's a friend and [TS]

00:08:50   I told him I thought his take was [TS]

00:08:51   excellent it was I filed it under the [TS]

00:08:53   eye i wish i had a thought of it but [TS]

00:08:59   that exactly what you said that that the [TS]

00:09:01   hey I'm here to help you folks do well [TS]

00:09:03   that's actually an actual quote from him [TS]

00:09:05   i'm here to help you folks do well and [TS]

00:09:07   we're going to be there for you [TS]

00:09:09   yeah it's it is a violation of economics [TS]

00:09:14   is bunk reading from Ben's email [TS]

00:09:16   government on to be sent setting and [TS]

00:09:19   enforcing the rules of the game not [TS]

00:09:21   actively helping one of the teams it's a [TS]

00:09:23   recipe for not just corporate accuracy [TS]

00:09:28   and the inevitable corruption that comes [TS]

00:09:30   with it [TS]

00:09:30   parentheses this is where I know that [TS]

00:09:32   trumps children attended the meeting and [TS]

00:09:34   parentheses but the closing off of [TS]

00:09:38   opportunity to the unknown companies [TS]

00:09:40   that might challenge those large enough [TS]

00:09:42   to be quote helped this should be of [TS]

00:09:45   particular concern to the startup [TS]

00:09:47   ecosystem and I can't say it any better [TS]

00:09:49   than that I think it's exactly right [TS]

00:09:50   that it's that's you know and again you [TS]

00:09:55   say you know there's there's positives [TS]

00:09:57   and negatives to every system of [TS]

00:09:58   government but you know part of the gist [TS]

00:10:01   of a democratic capitalist nation is [TS]

00:10:07   that the role of government [TS]

00:10:09   I i think this is then again there's [TS]

00:10:12   only this is a partisan viewpoint I [TS]

00:10:14   think it's just a statement of fact that [TS]

00:10:16   kids learned in elementary school if the [TS]

00:10:19   role of the government is doing keep a [TS]

00:10:21   fair level playing field yeah it's all [TS]

00:10:23   out there as exactly it's all about [TS]

00:10:25   fairness and that's the discussion about [TS]

00:10:30   diversity to it's about fairness right [TS]

00:10:33   and you know protecting any idea that [TS]

00:10:35   the role of the president's to protect [TS]

00:10:37   the 10 biggest corporations and tech is [TS]

00:10:39   the opposite of it because the whole [TS]

00:10:41   point is that it's healthy for for [TS]

00:10:43   example you know like in if this meeting [TS]

00:10:46   had been held in nineteen eighty 180 [TS]

00:10:48   would have been one of the would have [TS]

00:10:49   been d probably the company right yeah [TS]

00:10:53   you know in fact that they yeah and it [TS]

00:10:55   goes against competition right you know [TS]

00:10:56   you look at it [TS]

00:10:58   Apple maps is getting better because [TS]

00:10:59   it's competing against google maps and [TS]

00:11:04   android is getting better because it's [TS]

00:11:06   competing against the iphone right that [TS]

00:11:08   that competition and having a [TS]

00:11:11   competition be fair is what makes it [TS]

00:11:14   work right if somebody comes along and [TS]

00:11:16   says you know well hey Tim Cook you know [TS]

00:11:19   he's gay [TS]

00:11:21   m-maybe Google's better right little [TS]

00:11:27   hole what did you're not competing on a [TS]

00:11:30   fair playing field at that point and I [TS]

00:11:33   think everybody in tech would have a [TS]

00:11:35   problem that ever affect hopefully [TS]

00:11:37   everybody in the US with our problem [TS]

00:11:40   with that yet that's the road that we're [TS]

00:11:43   heading down right now most most people [TS]

00:11:48   in Texas has been noted before this [TS]

00:11:49   meeting that most of the industry was [TS]

00:11:54   unfit you know on the side of Hillary [TS]

00:11:57   Clinton in this election on for several [TS]

00:12:02   reasons but a lot certainly largely on [TS]

00:12:04   on immigration and on social issues like [TS]

00:12:09   young gay rights and and don't like that [TS]

00:12:12   yeah one of the people though I believe [TS]

00:12:18   this CEO of oracle her name she's [TS]

00:12:22   actually in the same picture with with [TS]

00:12:24   yeah she looks very happy to be there [TS]

00:12:27   she's very enthusiastic in her remarks [TS]

00:12:30   before the the meeting and and then [TS]

00:12:34   after the meeting it was announced that [TS]

00:12:35   she's joining his transition team and in [TS]

00:12:38   some form right and she's going to be [TS]

00:12:40   obviously some people and selling [TS]

00:12:42   databases but my question is it there's [TS]

00:12:48   a large number of people and I think it [TS]

00:12:51   has to be addressed [TS]

00:12:52   whoo-hoo think that the people like Tim [TS]

00:12:57   Cook satya nadella from Microsoft larry [TS]

00:13:02   page from google should not have [TS]

00:13:04   attended this meeting they should have [TS]

00:13:05   declined the invitation [TS]

00:13:06   action ended on the basis that it was [TS]

00:13:09   just dog-and-pony show and it was just a [TS]

00:13:12   photo opportunity for Trump and his [TS]

00:13:14   children and his transition team to have [TS]

00:13:18   these people parade in front of the [TS]

00:13:19   media I mean there's a reason why the [TS]

00:13:21   media was there and that the photographs [TS]

00:13:22   are taken and it wasn't you know [TS]

00:13:23   certainly could have been held privately [TS]

00:13:25   if they wanted to was not it was help [TS]

00:13:26   publicly certainly not for the benefit [TS]

00:13:29   of those who are invited it was certain [TS]

00:13:33   you know only for the benefit of [TS]

00:13:34   companies transition team [TS]

00:13:35   I don't think that's disputable right [TS]

00:13:37   should they have declined the invitation [TS]

00:13:38   I on the basis of of it being a form of [TS]

00:13:42   protest against Trump and what he you [TS]

00:13:45   know what he campaigned on and what he's [TS]

00:13:46   you know trying to do [TS]

00:13:48   alright I think that they're playing a [TS]

00:13:50   longer game here [TS]

00:13:51   yes it is a PR opportunity in fact that [TS]

00:13:53   you know these that PR opportunity to [TS]

00:13:55   take a swipe at Twitter right now but [TS]

00:13:58   just over the whole crooked Hillary [TS]

00:14:00   thing and yeah I don't think you wanna [TS]

00:14:04   it's it's not a matter of a agreeing [TS]

00:14:09   with him at this point I think it's [TS]

00:14:11   pretty safe to do [TS]

00:14:13   oracle CEO is named safra catz by the [TS]

00:14:16   way I want to get that out there so [TS]

00:14:18   before the meetings after cats the one [TS]

00:14:20   who has joined his transition team while [TS]

00:14:23   remaining at oracle CEO i should add her [TS]

00:14:26   quote was I plan to tell the [TS]

00:14:28   president-elect that we are with him and [TS]

00:14:31   will help in any way we can [TS]

00:14:33   and my my take on during fireball was [TS]

00:14:35   that that sounds a lot like I'm ready to [TS]

00:14:36   spit science it's shining shoes because [TS]

00:14:41   ready to help in any way we can is an [TS]

00:14:43   end with him are pretty unequivocal [TS]

00:14:46   statement of support which i don't think [TS]

00:14:51   are supported and compare and contrast [TS]

00:14:52   that and I pointed this out on during [TS]

00:14:54   fireball I think Tim Cook ed and [TS]

00:14:57   unsurprisingly so was very very precise [TS]

00:15:01   in his on-the-record remarks so what [TS]

00:15:06   they did is they started the meeting by [TS]

00:15:08   going around the table and introduce [TS]

00:15:09   themselves and hit Tim Cook all he said [TS]

00:15:11   was Tim Cook very good to be here [TS]

00:15:14   not very glad very good to be here and I [TS]

00:15:17   look [TS]

00:15:18   very forward to talking to the [TS]

00:15:20   president-elect about the things that we [TS]

00:15:22   can do to help you achieve some things [TS]

00:15:25   you want my end of statement is not [TS]

00:15:29   raising a no it is not using it is not [TS]

00:15:33   its raising a stink [TS]

00:15:34   it's it's all played on the surface i'm [TS]

00:15:36   sure in the moment as it went around the [TS]

00:15:37   table and it went on but if you think [TS]

00:15:39   about those words precisely in [TS]

00:15:40   particular the difference between were [TS]

00:15:43   with you and ready to help in any way we [TS]

00:15:45   can from oracle vs help you achieve some [TS]

00:15:51   things you want like I said they're [TS]

00:15:52   playing a longer game here right and [TS]

00:15:54   they've played they've played games with [TS]

00:15:56   the federal government before right the [TS]

00:15:57   last year with the you know the whole [TS]

00:15:59   iphone FBI thing right there you know [TS]

00:16:03   they know that this is not just going to [TS]

00:16:04   end it all with Ali I'm never going to [TS]

00:16:07   know now that there are the it's [TS]

00:16:10   inevitable [TS]

00:16:11   now that they are the biggest we are at [TS]

00:16:13   least for now the biggest company by [TS]

00:16:14   market cap and you know and there's only [TS]

00:16:17   a handful of companies within spitting [TS]

00:16:19   distance you know alphabet being being I [TS]

00:16:22   think number two [TS]

00:16:23   exxonmobil looks like they might have a [TS]

00:16:25   good eight year there's four years at [TS]

00:16:27   least [TS]

00:16:29   but now that they're big now that [TS]

00:16:31   they're big they're now that they're big [TS]

00:16:33   though they they're obviously in the [TS]

00:16:35   crosshairs of a antitrust type stuff [TS]

00:16:39   which we saw with the ibooks thing which [TS]

00:16:41   I roll my eyes at because of the whole [TS]

00:16:43   fact that the ibookstore it's never the [TS]

00:16:47   dominant seller they were yeah they were [TS]

00:16:50   at every point along the way way smaller [TS]

00:16:52   than amazon but I would almost point [TS]

00:16:55   that as that was amazon it was amazon [TS]

00:16:57   who played the Justice Department and it [TS]

00:17:00   was apples like sort of disinterest in [TS]

00:17:03   on involvement in the big that game that [TS]

00:17:07   let them be painted in that corner [TS]

00:17:09   I think that's where they started [TS]

00:17:10   realizing that Washington is a game [TS]

00:17:12   right right that's there because it's [TS]

00:17:15   true it's beyond you know that what it [TS]

00:17:17   amazon had the Justice Department here [TS]

00:17:19   and I'm not saying it's corrupt I'm [TS]

00:17:21   saying no it was a mistake [TS]

00:17:22   were we look at that situation purely [TS]

00:17:25   from technical technical point of view [TS]

00:17:27   right in right there were engineers [TS]

00:17:29   right we wheats [TS]

00:17:31   see who's making what money and what you [TS]

00:17:34   know kind of money they're charging and [TS]

00:17:36   you know how the system works and and [TS]

00:17:39   that's not our Washington works at all [TS]

00:17:41   it's it's more emotions and politics and [TS]

00:17:46   leverage and that kind of thing so yeah [TS]

00:17:49   that's in fact that's probably what this [TS]

00:17:51   this you know they went into this [TS]

00:17:53   meeting with you know that's like okay [TS]

00:17:55   how am I gonna survive what's going on [TS]

00:18:00   here right let's let's let's you know [TS]

00:18:02   number one that did everybody who [TS]

00:18:04   attended that meeting know who else is [TS]

00:18:06   gonna be there [TS]

00:18:07   I believe so yes yeah you know and it's [TS]

00:18:10   it's interesting actually says it was [TS]

00:18:13   such a small small and invitation list [TS]

00:18:16   yeah i thought it interesting you know [TS]

00:18:17   that you know of the invites three of [TS]

00:18:20   them more women in Iran body the the CEO [TS]

00:18:23   or and Sheryl Sandberg alright alright [TS]

00:18:28   Zuckerberg did not attend Sandberg up [TS]

00:18:31   attended as the representative which i [TS]

00:18:35   think is that I don't even think it was [TS]

00:18:37   just to see a woman at the table i think [TS]

00:18:42   that my understanding again I don't [TS]

00:18:44   follow facebook anywhere near as closely [TS]

00:18:46   as I do [TS]

00:18:46   apple or some other companies but i [TS]

00:18:50   think it's representative of her role [TS]

00:18:53   there i think i think it's very fair to [TS]

00:18:55   say that she's she is tues och what Cook [TS]

00:18:58   was to Steve Jobs yep you know that more [TS]

00:19:01   than a lot more than a red typical coo [TS]

00:19:04   more of a partner [TS]

00:19:06   I've said this many times on the show [TS]

00:19:08   many many times but i believe it as much [TS]

00:19:11   now as I ever did that it during [TS]

00:19:14   especially i would say like from the [TS]

00:19:16   iphone on especially like but at some [TS]

00:19:20   point I believe now maybe even before [TS]

00:19:22   that I you know but at some point cook [TS]

00:19:25   clearly had jobs is trust and i really [TS]

00:19:27   do think that if you described Tim [TS]

00:19:29   Cook's day-to-day activities at Apple to [TS]

00:19:32   somebody who didn't know the company and [TS]

00:19:34   you said what position do you think this [TS]

00:19:35   person has that most people would say [TS]

00:19:36   well that sounds like he's the CEO that [TS]

00:19:38   Steve Jobs was really more like a [TS]

00:19:40   day-to-day head of product and [TS]

00:19:43   Tim Cook ran the company and I think [TS]

00:19:45   Sheryl Sandberg has that same role was [TS]

00:19:47   Zuckerberg can focus is his time [TS]

00:19:50   entirely on product and she handles yeah [TS]

00:19:54   this other stuff that needs to be [TS]

00:19:56   handled when you're as big an [TS]

00:19:57   influential is as Facebook and the [TS]

00:19:59   advantage for those people who are [TS]

00:20:01   charged with the innovation and [TS]

00:20:03   developing the products that they get to [TS]

00:20:04   think about things that are important to [TS]

00:20:07   them and you know there's a lot of stuff [TS]

00:20:10   that about running a company that that [TS]

00:20:12   people like that don't want to do right [TS]

00:20:14   so they're they're essential in that [TS]

00:20:17   regard right that the right they you [TS]

00:20:20   know that you know they're the ones that [TS]

00:20:21   keep the machine running and you know [TS]

00:20:25   that's probably a more appropriate [TS]

00:20:27   person to send to a meeting with Trump [TS]

00:20:29   then you know somebody whose innovative [TS]

00:20:33   and passionate and potentially going to [TS]

00:20:37   say something that's damaging to come [TS]

00:20:40   here is that this so that I i wrote this [TS]

00:20:43   and I don't like to try it out the what [TS]

00:20:46   if steve jobs were still around thing [TS]

00:20:47   too often because i think can be so [TS]

00:20:49   overused but i do O God that would have [TS]

00:20:53   been beautiful [TS]

00:20:54   well when I had a hot-headed I had an [TS]

00:20:58   interesting discussion with on twitter [TS]

00:21:00   about it and I you know I think [TS]

00:21:01   everybody i was it is me and matt trance [TS]

00:21:04   and dr. wave from pixar couple other [TS]

00:21:09   people and I think we were all in [TS]

00:21:10   complete agreement that if steve jobs in [TS]

00:21:13   the alternate universe where steve jobs [TS]

00:21:15   you know was still healthy and was still [TS]

00:21:17   at apple if if he were at that meeting [TS]

00:21:20   it would have been fascinating at least [TS]

00:21:22   as soon as the press left the room and [TS]

00:21:27   then there were reports i will add that [TS]

00:21:29   there were reports that that two of the [TS]

00:21:31   attendees cook and mosque got private [TS]

00:21:34   meetings with Trump afterwards so maybe [TS]

00:21:36   the fireworks would have happened in [TS]

00:21:38   that meeting if Steve Jobs had a private [TS]

00:21:41   meeting with Trump but there is [TS]

00:21:43   absolutely no way I don't you know damn [TS]

00:21:46   the torpedoes [TS]

00:21:48   there is no way Steve Jobs was Cal [TS]

00:21:51   telling to trump know and I don't think [TS]

00:21:53   he'll count-out either now I don't know [TS]

00:21:55   Terrance if I think the difference [TS]

00:21:57   was that could bite his tongue and Steve [TS]

00:21:59   Jobs couldn't I think that's one thing [TS]

00:22:02   about and that's one thing about the end [TS]

00:22:03   of the passion that's involved with [TS]

00:22:05   innovation right that's a much harder [TS]

00:22:07   thing to hold it back Tim Cook you know [TS]

00:22:10   he's a guy who negotiates contracts and [TS]

00:22:12   stuff he knows when to shut up but I [TS]

00:22:14   great there's a good chance and and the [TS]

00:22:17   doctor wave and rents I think agreed [TS]

00:22:18   that even in the alternate universe [TS]

00:22:20   where steve jobs is still an apple Cook [TS]

00:22:22   was the one who would go to that meeting [TS]

00:22:24   yesterday with the channel Sandberg [TS]

00:22:25   exactly yeah no no doubt in my mind that [TS]

00:22:27   that would happen because you know Steve [TS]

00:22:29   Jobs is with self-aware enough to know [TS]

00:22:31   that yes he had that streak and that [TS]

00:22:35   streak can be used for good it can also [TS]

00:22:38   be used for evil right and you know [TS]

00:22:43   that's well and at what it's got watchin [TS]

00:22:45   you watchin on the part of apple and [TS]

00:22:47   then on the other hand i also think it [TS]

00:22:49   would have been a strategy strategic way [TS]

00:22:51   to not give Trump what he wanted which [TS]

00:22:54   is that I mean Tim Cook is well no I [TS]

00:22:57   mean how yeah yeah yeah [TS]

00:22:58   yes the biggest you know the company is [TS]

00:23:01   very well known but he's nowhere near as [TS]

00:23:03   famous as Steve Jobs ya know where you [TS]

00:23:05   have a day before Kanye West was having [TS]

00:23:07   a meeting with them right that's it [TS]

00:23:08   that's the level of person and he wants [TS]

00:23:10   to be associated with right day if if [TS]

00:23:12   you paid gallop to you know go around [TS]

00:23:14   the country and and get a you know [TS]

00:23:16   10,000 random people and ask them who [TS]

00:23:18   Tim Cook is your I don't know what the [TS]

00:23:20   awareness is it certainly higher than [TS]

00:23:23   most people and most CEOs but if you ask [TS]

00:23:26   them who steve jobs is it's you know [TS]

00:23:28   it's practically up at like Walt Disney [TS]

00:23:30   levels right yeah they could describe [TS]

00:23:32   what it looks like and yeah assist yeah [TS]

00:23:35   that's right they're not serving not [TS]

00:23:38   sending Steve Jobs would have been a way [TS]

00:23:40   to sort of lesson apples involvement in [TS]

00:23:42   the dog-and-pony show of it we're a [TS]

00:23:44   nation doesn't really right yeah they [TS]

00:23:47   don't really do anything and everything [TS]

00:23:48   that it's a little bit of a way to give [TS]

00:23:50   Trump the finger to write you know just [TS]

00:23:51   no no we're not sending our best person [TS]

00:23:53   we're sending our second best person [TS]

00:23:55   Bezos what Bezos was there Jenny you [TS]

00:24:00   said Jimmy Jimmy Romney from IBM Larry [TS]

00:24:03   Page Google had two people [TS]

00:24:05   well alphabet and whatever Larry Page [TS]

00:24:09   and [TS]

00:24:09   what's his name smit area of it yeah and [TS]

00:24:13   Microsoft head to a satya nadella and [TS]

00:24:16   then Brad whatever-his-name-is their CEO [TS]

00:24:19   it was weird that Microsoft got google [TS]

00:24:23   got to an apple only got one and I [TS]

00:24:24   wonder if that was by choice if Apple [TS]

00:24:27   you know had no cookies like now we [TS]

00:24:30   don't need another one [TS]

00:24:31   yeah I thought that's why i say i was [TS]

00:24:34   interesting to know if you know how that [TS]

00:24:37   list of people was chosen [TS]

00:24:39   alright that's why did they sort of self [TS]

00:24:41   choose or were they asked specifically [TS]

00:24:44   like that we want these companies get an [TS]

00:24:46   invitation and they got to choose who to [TS]

00:24:48   go over the end of invitations to people [TS]

00:24:50   probably just to the company's I think [TS]

00:24:52   it looks like there are fixed number of [TS]

00:24:53   seats around that table and that table [TS]

00:24:55   time it dictated how many people are [TS]

00:25:00   going to be there so you know maybe [TS]

00:25:02   that's it maybe that's why Jack Dorsey [TS]

00:25:04   wasn't there [TS]

00:25:05   they're just didn't know was another [TS]

00:25:06   seat you know you don't know I suspect [TS]

00:25:09   not that him the the vindictive angle [TS]

00:25:12   coming out there's two things though [TS]

00:25:14   there's a cup [TS]

00:25:15   there's a couple angles on that one the [TS]

00:25:17   angle in favor of Dorsey being there [TS]

00:25:19   would be that Trump has made more use of [TS]

00:25:21   Twitter far more than he did facebook [TS]

00:25:23   I mean and it's I mean I don't think [TS]

00:25:25   it's close to 90 feet you know his [TS]

00:25:28   campaign has a presence on on facebook [TS]

00:25:30   but personally he's all Twitter it is [TS]

00:25:33   his facebook feed is not on Bloomberg [TS]

00:25:35   his twitter feed is on the right that's [TS]

00:25:38   it that's the bottom line right but the [TS]

00:25:42   other thing too is it does seem there's [TS]

00:25:44   a case to be made I think gabe gabe [TS]

00:25:46   rivera made it first he's Gabe is the [TS]

00:25:49   guy who runs the the excellent Technium [TS]

00:25:51   at a news aggregator that it seems as [TS]

00:25:55   though the invitation list was sorted in [TS]

00:25:57   order of market cap that it was just not [TS]

00:26:00   you know in terms of who got invited or [TS]

00:26:02   not it's the you know six or seven [TS]

00:26:05   biggest by market cap tech companies and [TS]

00:26:07   by that measure twitter isn't even close [TS]

00:26:09   because their stock is deeply depressed [TS]

00:26:12   I mean there it's done it and they're [TS]

00:26:13   not even in the ballpark if there are [TS]

00:26:15   cap and in their remarks in in Trump's [TS]

00:26:19   own remarks at the meeting he even [TS]

00:26:21   mentioned that [TS]

00:26:22   you know his way of bragging about the [TS]

00:26:24   meeting was it he said he didn't want to [TS]

00:26:26   talk about the he wasn't going to [TS]

00:26:27   mention the hundreds of companies that [TS]

00:26:29   called asking for a seat at this table [TS]

00:26:30   and that they were wondering that Peter [TS]

00:26:33   meeting Peter teal kept saying no [TS]

00:26:35   they're too small they're too small that [TS]

00:26:37   that and small meeting market cap i [TS]

00:26:40   think you know so that was already [TS]

00:26:41   measured right so I don't buy that [TS]

00:26:45   measure Twitter had no chance [TS]

00:26:46   yeah that's so they were measuring buy [TS]

00:26:48   influence they were measuring by you [TS]

00:26:50   money what is that smart [TS]

00:26:52   I don't know anyone that good you know [TS]

00:26:53   kind of goes back to the bend Thompson's [TS]

00:26:55   point right and I like the smaller [TS]

00:26:57   companies are often the ones that didn't [TS]

00:26:59   even more interesting stuff and the [TS]

00:27:01   stuff that affects the future [TS]

00:27:02   yeah and then your eyes the economy [TS]

00:27:04   forward over well in the government [TS]

00:27:06   certainly shouldn't play a central role [TS]

00:27:07   in determining the anyone else the other [TS]

00:27:09   story that came out was that the twitter [TS]

00:27:11   did not get invited because of its had a [TS]

00:27:13   dispute from the summer that Twitter [TS]

00:27:18   sells these things called branded emoji [TS]

00:27:20   well they call branded emoji we can I [TS]

00:27:22   can go on our side rant about the use of [TS]

00:27:24   emoji and that context in a moment but [TS]

00:27:27   the gist of it is that a sponsor can buy [TS]

00:27:30   a hashtag and then when people tweet [TS]

00:27:33   that hashtag they automatically get a [TS]

00:27:36   emoji are little sticker an illustration [TS]

00:27:41   behind it so for example right now if [TS]

00:27:44   you tweet the hashtag rogue one you get [TS]

00:27:48   a little death star image after the [TS]

00:27:51   thing that I wasn't aware of this [TS]

00:27:53   because i like anybody with any kind of [TS]

00:27:55   who their taste i use a third-party [TS]

00:27:57   twitter client on everywhere all just [TS]

00:28:01   about everywhere and these things are [TS]

00:28:02   only visible and Twitter zone to twitter [TS]

00:28:04   apps and this stupid ass ugly Twitter [TS]

00:28:07   website so i wasn't aware of this but [TS]

00:28:09   apparently over the summer the Trump [TS]

00:28:11   campaign wanted to buy one for hashtag [TS]

00:28:14   crooked Hillary and oh who even knows [TS]

00:28:17   what the icon would have been I think [TS]

00:28:18   they said they wanted to be a bag of [TS]

00:28:21   money flying away or something like that [TS]

00:28:22   I don't know [TS]

00:28:23   and Twitter a declined to accept the [TS]

00:28:28   sponsorship apparently Jack maybe Jack [TS]

00:28:31   Dorsey himself put the pics on it and [TS]

00:28:34   that the Trump campaign hasn't forgotten [TS]

00:28:36   it [TS]

00:28:37   hey I don't think that's it i'm not sure [TS]

00:28:41   that it i'm sure it didn't help because [TS]

00:28:43   i think they are vindictive and petty [TS]

00:28:47   people but I don't really I i think that [TS]

00:28:49   the market cap ankle is a bigger one [TS]

00:28:51   I think yeah if it now that you mention [TS]

00:28:53   that it's probably a Peter teal had more [TS]

00:28:56   influence on was at that table then then [TS]

00:28:59   from yourself it's it really sounded it [TS]

00:29:02   sounded like Trump stoner marks that it [TS]

00:29:04   was really largely just you know there [TS]

00:29:07   was a list of finalists and Trump random [TS]

00:29:10   by T land till said yes yes no no no yes [TS]

00:29:14   yes [TS]

00:29:15   dark or vice versa right maybe tail at [TS]

00:29:17   the way after more like it sounded more [TS]

00:29:19   like it was till he was given the s's [TS]

00:29:22   know that I mean obviously if trumpet [TS]

00:29:23   said i want i want Twitter it would [TS]

00:29:25   happen but yea Aztec people we have a [TS]

00:29:27   different view on all this you know it's [TS]

00:29:30   like it's like this this Russian hacking [TS]

00:29:31   thing right [TS]

00:29:32   it's like you know that to me is totally [TS]

00:29:36   you know it's really first hint of that [TS]

00:29:38   was like oh yeah because anybody has run [TS]

00:29:40   a server the scene you know IP addresses [TS]

00:29:44   from you know the Eastern Bloc taking [TS]

00:29:49   our servers you know looking for you [TS]

00:29:51   know WP login pages PHP my man in [TS]

00:29:56   artistic just like they're just they're [TS]

00:29:57   looking for ways into what you're doing [TS]

00:30:01   and and you know that that that you see [TS]

00:30:05   the effectively presidential election is [TS]

00:30:08   just you know a good meeting you again [TS]

00:30:12   back to the fairness argument you know [TS]

00:30:14   how in the hell is that fair [TS]

00:30:17   did you see that a among all of the just [TS]

00:30:21   like series of unfortunate events that [TS]

00:30:24   all just happened to break the wrong way [TS]

00:30:27   for the Clinton campaign and yeah one [TS]

00:30:29   thing after another and that just all [TS]

00:30:32   broke the wrong way but one of them was [TS]

00:30:34   that when [TS]

00:30:36   John Podesta got the phishing email and [TS]

00:30:39   it was forwarded on to somebody like [TS]

00:30:41   what's going on with this and the person [TS]

00:30:43   on the staff who you know evaluated it [TS]

00:30:45   wanted to write back this [TS]

00:30:46   this email is illegitimate John should [TS]

00:30:50   change his password immediately but [TS]

00:30:54   instead wrote inadvertently this email [TS]

00:30:56   is legitimate John should changes are [TS]

00:30:58   almost immediately and so apparently he [TS]

00:31:00   because it said that he used the link in [TS]

00:31:03   the email to change his password [TS]

00:31:06   alright and that this person who wrote [TS]

00:31:08   made this mistake and wrote legitimate [TS]

00:31:10   where they wanted to write illegitimate [TS]

00:31:12   right [TS]

00:31:13   ah yeah it's a couple letters on the [TS]

00:31:17   keyboard that we've all right made the [TS]

00:31:20   mistake with right is you know [TS]

00:31:24   heartbroken and as apparently is [TS]

00:31:26   apparently crushed and I lang and you [TS]

00:31:29   know that the flip side of it okay yeah [TS]

00:31:31   they they hacked the Democrats well you [TS]

00:31:34   do you think they hacked the Republicans [TS]

00:31:35   to there's it widely it's that's [TS]

00:31:39   actually you know they haven't leaked [TS]

00:31:41   but it's a taxi i mean this isn't [TS]

00:31:42   speculation a text ya at that depth me [TS]

00:31:45   is leverage and blackmail and all the [TS]

00:31:47   other nasty shit so you know this is you [TS]

00:31:51   know that that this is an issue it [TS]

00:31:55   clearly a nonpartisan issue right after [TS]

00:31:58   the the chills [TS]

00:32:00   yes it should be and if you try to say [TS]

00:32:03   that this is all the Democrats are just [TS]

00:32:05   you know sour grapes like that's [TS]

00:32:06   bullshit [TS]

00:32:08   now this is this affects everybody right [TS]

00:32:10   this is you know again it goes back to [TS]

00:32:12   the fairness the others that our [TS]

00:32:14   government should be a level playing [TS]

00:32:16   field yes there are two teams right and [TS]

00:32:19   they compete against each other right if [TS]

00:32:21   the 50 fucking playing field is level we [TS]

00:32:24   got a problem and I don't want to be too [TS]

00:32:27   histrionic about it but it does [TS]

00:32:30   fundamentally come down to whether the [TS]

00:32:32   parties see themselves as two opposing [TS]

00:32:35   parties within one nation or they view [TS]

00:32:38   each other as their enemies and at the [TS]

00:32:43   Democrats clearly still see the [TS]

00:32:44   Republicans as their opposition and [TS]

00:32:47   Republicans see the Democrats [TS]

00:32:48   as their enemy and yet and that's again [TS]

00:32:51   I don't mean to be histrionic it sounds [TS]

00:32:53   if you if you happen to be a [TS]

00:32:54   conservative bent you think that that's [TS]

00:32:56   just me being a liberal you can see it [TS]

00:32:57   in the polls where a poll came out today [TS]

00:33:00   of what's your net positive or negative [TS]

00:33:03   on the following people and they asked [TS]

00:33:05   Reports survey of the Republicans in the [TS]

00:33:07   United States it was like barack obama [TS]

00:33:11   was a negative 64 net- Hillary Clinton [TS]

00:33:15   was a net negative 77 and the latter [TS]

00:33:18   mere Putin was negative 10 right so the [TS]

00:33:22   latin beauty is is 54 points more [TS]

00:33:26   popular among Republicans than Barack [TS]

00:33:29   Obama i mean it's it's no joke [TS]

00:33:32   you're kidding or exaggeration that the [TS]

00:33:35   Republican Party largely sees the [TS]

00:33:39   Democrats is more of their enemy then [TS]

00:33:41   they do the Russian which is not [TS]

00:33:44   especially for people of our age where [TS]

00:33:47   the Americans will have who were the [TS]

00:33:49   hardline realists ok so i'm just going [TS]

00:33:52   to i was just going to say and I ronald [TS]

00:33:53   reagan is rolling over in his grave [TS]

00:33:55   well as a kid and a teenager when I [TS]

00:33:58   first you know became politically aware [TS]

00:34:00   and I was a news junkie I I viewed [TS]

00:34:02   myself more as a republican a democrat [TS]

00:34:04   because I thought that the Republicans [TS]

00:34:07   were the party of a on Adina to put it [TS]

00:34:11   succinctly the party of the cold hard [TS]

00:34:15   truth and that the Democrats were more [TS]

00:34:17   of saw what they wished for a party [TS]

00:34:20   mhm you know and that the the main issue [TS]

00:34:24   at the time wasn't something like [TS]

00:34:26   climate change or a few other things [TS]

00:34:30   where it comes out but climate change is [TS]

00:34:32   a perfect example today where one party [TS]

00:34:34   is looking at facts and the other party [TS]

00:34:35   is just believing what they want to be [TS]

00:34:37   true but at the time the preeminent [TS]

00:34:41   issue was the Cold War because it was [TS]

00:34:43   you know hey if this turns out poorly [TS]

00:34:45   every world network squared yeah that [TS]

00:34:48   looks like they're all that is it like [TS]

00:34:50   game with no winners [TS]

00:34:52   yeah and it seemed to me like the [TS]

00:34:55   Republicans where the why I think [TS]

00:34:57   history has shown it to be true that the [TS]

00:34:59   Republicans were the ones who look [TS]

00:35:00   at it with it you know old cold hard [TS]

00:35:04   facts half right so it's ridiculous to [TS]

00:35:08   me that they've now become the party [TS]

00:35:10   that's like russia's good people [TS]

00:35:13   well maybe they are good people but [TS]

00:35:14   Russian government leadership God good [TS]

00:35:17   people [TS]

00:35:18   yeah it's and it's kind of like you know [TS]

00:35:21   that that they have to you know the two [TS]

00:35:24   it's a win-at-all-costs kind of [TS]

00:35:26   situation for them right and and the [TS]

00:35:28   others visited that the problem I have [TS]

00:35:30   is that those costs are going up in ways [TS]

00:35:34   that hurt our society and hurt our [TS]

00:35:35   government now I mean well I wanted i'ma [TS]

00:35:38   time at odds with many people in my [TS]

00:35:40   family now because of this i'm sure [TS]

00:35:43   that's not a lot of people and I socks [TS]

00:35:47   do but you know they had to vote for the [TS]

00:35:50   Republican person because you know that [TS]

00:35:53   and in it and the fact that that is you [TS]

00:35:59   know that the people that are [TS]

00:36:00   celebrating it at the Trump when include [TS]

00:36:05   the Ku Klux Klan and in evangelical [TS]

00:36:10   Christians in the same group [TS]

00:36:11   I mean what is wrong there alright well [TS]

00:36:16   you get start to get the feeling that [TS]

00:36:17   maybe the evangelical Christian based me [TS]

00:36:20   maybe Christianity isn't that you just [TS]

00:36:26   started to think maybe it's not their [TS]

00:36:27   top priority our faith that people are [TS]

00:36:31   inherently good were screwed [TS]

00:36:36   well let me use that as a segue to talk [TS]

00:36:39   about Harry's razors this is alec this [TS]

00:36:43   shows coming out tonight [TS]

00:36:44   december 16 this is a gift that you can [TS]

00:36:46   get you've got time if you're listening [TS]

00:36:48   to this show tonight on the sixteenth [TS]

00:36:51   you can even still get ground shipping [TS]

00:36:52   after tonight you're gonna have to pay [TS]

00:36:54   for air shipping but you can get this as [TS]

00:36:57   a gift for the holidays [TS]

00:36:59   still you got act hope you're listening [TS]

00:37:00   to the show while it's hot off the press [TS]

00:37:02   you know pressed onto the 45 record or [TS]

00:37:04   ever used to listen to the show but if [TS]

00:37:07   you act quick you can do it you can go [TS]

00:37:11   to Harry's calm and get an order in [TS]

00:37:14   now why would this make a good gift [TS]

00:37:17   well one of the reasons is it's a great [TS]

00:37:18   product i've said this before they make [TS]

00:37:20   nice handles really really great nice [TS]

00:37:22   blades they own their own razor blade [TS]

00:37:24   factory this is how they get the prices [TS]

00:37:26   down this is how they keep the quality [TS]

00:37:27   of their not just like buying [TS]

00:37:29   white-label razor blades and putting the [TS]

00:37:31   Harry's name on them they own a razor [TS]

00:37:33   blade factory over in Germany that they [TS]

00:37:35   make their own there's no middlemen no [TS]

00:37:37   distributors no no markup on the way to [TS]

00:37:40   22 retail it's just they make them they [TS]

00:37:45   package them they sell them to you so [TS]

00:37:47   it's a great product and they've got [TS]

00:37:48   good shaving cream and and stuff like [TS]

00:37:50   that they've got what i have here a [TS]

00:37:52   limited edition set if you haven't heard [TS]

00:37:53   of them before you can get this set [TS]

00:37:57   comes with the razor handle of your [TS]

00:37:59   choice [TS]

00:38:00   shaving cream replacement blades and a [TS]

00:38:02   nice little travel cover they have [TS]

00:38:04   something called The Winston set that [TS]

00:38:06   includes an engravable chrome handle if [TS]

00:38:09   you want to add a personalized touch the [TS]

00:38:11   other reason these things make a nice [TS]

00:38:13   gift is that the packaging is so nice so [TS]

00:38:16   you can wrap this up and when people [TS]

00:38:17   open it it's not like you sound like [TS]

00:38:19   you're giving him one of these blister [TS]

00:38:20   pack razor blades that you get a [TS]

00:38:22   drugstore where it looks you know this [TS]

00:38:24   looks like you've bought them like a [TS]

00:38:25   nice thing like you even if you don't [TS]

00:38:28   even know what's inside it's just like [TS]

00:38:29   this cool box it's it's not like a [TS]

00:38:31   blister pack where you got to go get a [TS]

00:38:32   razor blade just to open the damn thing [TS]

00:38:34   up an icebox with a nice lid I've said [TS]

00:38:38   before it's the type of packaging it's [TS]

00:38:39   so good that I feel bad throwing it out [TS]

00:38:41   and I have to defeat my sort of natural [TS]

00:38:43   inclination to be a pack rat and keep it [TS]

00:38:45   like why in the world would I keep an [TS]

00:38:46   empty box that had razor blades in it [TS]

00:38:49   stupid but it's so nice i always paint [TS]

00:38:52   me as I toss it into the the bathroom [TS]

00:38:54   trashcan a great great product so if [TS]

00:38:58   you're listening tonight if you can [TS]

00:39:00   still get ground shipping otherwise you [TS]

00:39:03   know you gotta you gotta pay for air [TS]

00:39:04   shipping if you want to get this as a [TS]

00:39:05   gift but you can go to Harry's dot-com [TS]

00:39:07   and you can use the code talk show just [TS]

00:39:10   plain talk show know the and you'll get [TS]

00:39:11   five bucks off you're at if you use that [TS]

00:39:15   code at checkout talk show know the at [TS]

00:39:18   harrods.com go there check it out if [TS]

00:39:20   you've got anybody on your list needs a [TS]

00:39:22   last-minute gift you can already [TS]

00:39:23   happened and get that in [TS]

00:39:25   my thanks to them great product [TS]

00:39:29   alright I'm done talking about politics [TS]

00:39:30   let's have fun yeah this is like is [TS]

00:39:32   Trump's office storm stuff is no fun [TS]

00:39:35   well it's no fun but we gotta deal with [TS]

00:39:37   it but I gotta deal with you can put [TS]

00:39:39   your head in the sand and that's the [TS]

00:39:40   reason why I think that's the reason I [TS]

00:39:41   think I just a red put a bow on this [TS]

00:39:43   topic that's the reason why i think it [TS]

00:39:45   was right the tim cook and jeff bezos [TS]

00:39:47   and satya nadella and whoever else went [TS]

00:39:49   to the meeting you can put your head in [TS]

00:39:51   the sand you can't just put your fingers [TS]

00:39:53   in your ears and go lalala [TS]

00:39:55   you know I don't want this guy to be the [TS]

00:39:56   president you gotta look at it you gotta [TS]

00:39:59   stare right in the eyes you know [TS]

00:40:01   pretending that it didn't happen exactly [TS]

00:40:02   stay angry and don't let it get [TS]

00:40:05   normalized because this is not normal [TS]

00:40:08   no matter you know what anybody says [TS]

00:40:10   it's all you know he'll it will all play [TS]

00:40:12   out well it's like no this is not going [TS]

00:40:14   to play out well I just hope not I hope [TS]

00:40:16   we're around in four years to have [TS]

00:40:18   another election because you know you [TS]

00:40:21   used you see the shit happening with you [TS]

00:40:22   know China right now it's like oh jesus [TS]

00:40:26   this is not where we want to go [TS]

00:40:28   it's like yeah so for my parents [TS]

00:40:30   generation that happened in Cuba right [TS]

00:40:31   then and then people freaked out well [TS]

00:40:35   hey guess what it's this generations [TS]

00:40:37   chance to have that little freakout [TS]

00:40:39   moment yet let's not talk about the [TS]

00:40:41   politics anymore i've got one thing [TS]

00:40:43   that's even less fun it's even less fun [TS]

00:40:45   than Trump and I have to talk about it [TS]

00:40:48   no fun at all it's super mario run came [TS]

00:40:50   out and my god it's got an in-app [TS]

00:40:54   purchase oh my god so everyone came out [TS]

00:40:58   yesterday [TS]

00:41:00   here's how it works i think it was a [TS]

00:41:02   mystery i don't think it was announced [TS]

00:41:03   how exactly it i think i think we knew [TS]

00:41:06   was that it was going to be a free [TS]

00:41:07   download with a couple levels to play [TS]

00:41:08   for free and then you have to buy it so [TS]

00:41:10   way it works is free download you get [TS]

00:41:12   three levels to play after that you need [TS]

00:41:15   to buy it and it's ten bucks but the way [TS]

00:41:18   that they're doing the in-app purchases [TS]

00:41:19   such that the 10 boxes per device i [TS]

00:41:22   think i don't think i think if i had an [TS]

00:41:24   ipad i think I'd stuff that I've heard a [TS]

00:41:26   complaint from my colleagues shawnee [TS]

00:41:29   birds said that he had to buy for [TS]

00:41:31   himself and his three kids got it he's [TS]

00:41:34   got three boys that want to play it [TS]

00:41:36   and you know it's a forty-dollar game [TS]

00:41:38   for him now from Nintendo's perspective [TS]

00:41:40   that's the way it's always worked right [TS]

00:41:43   if you if you have a 3ds and your kids [TS]

00:41:46   have a 3ds and you want to play this [TS]

00:41:48   game you could you at the same time you [TS]

00:41:53   could you don't have to buy your own [TS]

00:41:54   version of it now it when it was [TS]

00:41:56   cartridges you could like share the [TS]

00:41:58   cartridge but then only one of you can [TS]

00:41:59   play it at a time and there's no way to [TS]

00:42:01   do that with in-app purchase you can [TS]

00:42:03   have an in-app purchase that says your [TS]

00:42:05   whole family can use this app but only [TS]

00:42:07   one of you can use it at a time just [TS]

00:42:08   doesn't work that way so from the [TS]

00:42:10   nintendos perspective this isn't that [TS]

00:42:12   unusual and they don't sell ten dollar [TS]

00:42:16   games for the 3ds this would be like a [TS]

00:42:17   forty or fifty dollar game for the 3ds [TS]

00:42:19   but on the other hand before anybody [TS]

00:42:21   even says it and writes to me don't [TS]

00:42:22   write to me i understand that even with [TS]

00:42:25   the purchase this entire game is [TS]

00:42:26   probably less expensive than a typical [TS]

00:42:28   3ds game that it's smaller whatever I [TS]

00:42:31   can't get 10 boxes so little [TS]

00:42:34   honestly I do get it and that family [TS]

00:42:36   sharing we use it we do we got a lot of [TS]

00:42:38   stuff on the family sharing here in this [TS]

00:42:41   particular case I I can't blame it i [TS]

00:42:44   want intended to make money on this [TS]

00:42:46   I do yeah I i I'd love to see a lot of [TS]

00:42:50   game developers make money but yeah no [TS]

00:42:52   argument from me that ten dollars is a [TS]

00:42:54   per-device is a premium price for an [TS]

00:42:56   iphone game but honestly I've played [TS]

00:42:58   this game for a day now it's a premium [TS]

00:43:00   game it is a premium game so yeah and I [TS]

00:43:03   can and the the book problem right now [TS]

00:43:05   though is that there are a lot of people [TS]

00:43:07   who have been indoctrinated into the and [TS]

00:43:09   all i can earn coins to to get what I [TS]

00:43:12   want right it shouldn't cost me anything [TS]

00:43:14   and they're the ones that are [TS]

00:43:16   complaining about you know just this [TS]

00:43:18   game right at the I mean we all love it [TS]

00:43:21   is as developers we would all love it [TS]

00:43:23   people just paid for the thing right [TS]

00:43:25   that's what we all want just just spend [TS]

00:43:28   your money if you like it buy it and in [TS]

00:43:33   instead we're jumping through all these [TS]

00:43:35   hoops you know doing you know things [TS]

00:43:37   that make people look like they're not [TS]

00:43:39   spending money because we call them [TS]

00:43:41   coins instead of dollars and [TS]

00:43:43   you know it's it's all you know that the [TS]

00:43:46   deception and and let's just forget [TS]

00:43:48   about that and kudos to to the handover [TS]

00:43:51   just say hey it's going to cost you ten [TS]

00:43:53   dollars deal with it [TS]

00:43:56   yeah and the three levels that they let [TS]

00:43:58   you play before you are asked for a [TS]

00:44:00   nickel [TS]

00:44:02   I think are indicative of the the [TS]

00:44:05   gameplay and they even show you on a [TS]

00:44:08   there's like when you complete a level [TS]

00:44:10   they show you that there's six worlds of [TS]

00:44:12   four levels each and so you get through [TS]

00:44:15   the first three levels of the first [TS]

00:44:17   world before you have to pay to continue [TS]

00:44:18   you both have it you both have a very [TS]

00:44:20   fair idea of what the game is like to [TS]

00:44:23   play and you also have a very fair idea [TS]

00:44:25   of how much is unlocked right when you [TS]

00:44:30   pay the 10 bucks you do that to me too [TS]

00:44:32   very fair deal and I think it you know [TS]

00:44:36   again I you know and if you've got you [TS]

00:44:38   know somebody's out there surely has [TS]

00:44:40   three or four kids you know and it's [TS]

00:44:42   like hey it's you know you tell me it's [TS]

00:44:43   sixty dollar purchase for my kids and my [TS]

00:44:46   wife and I to play this I understand [TS]

00:44:47   that you know that that's pretty lights [TS]

00:44:50   a lot of money for iphone game but you [TS]

00:44:54   know I it i'd much rather have nintendo [TS]

00:44:57   doing this and having it as a fair [TS]

00:44:59   upfront price than to see Nintendo's to [TS]

00:45:01   come to the you know keep putting two [TS]

00:45:04   dollars in to buy a bag of coins to keep [TS]

00:45:06   going you know where to alright get past [TS]

00:45:09   this log jam you know this level is for [TS]

00:45:11   all intent intent and purposes [TS]

00:45:13   unbeatable unless you've got a thousand [TS]

00:45:15   coins and you can only really have a [TS]

00:45:17   thousand coins if you pay us three bucks [TS]

00:45:20   right where go watch a bunch ads or [TS]

00:45:23   whatever the hell these other games make [TS]

00:45:24   you do it's you know it's not like that [TS]

00:45:27   and I think it's you know and it to me [TS]

00:45:29   that somebody I i know i'm not a [TS]

00:45:31   die-hard gamer and probably the opposite [TS]

00:45:32   actually probably spend a lot less time [TS]

00:45:35   playing video games than the average [TS]

00:45:36   person my age and probably for someone [TS]

00:45:40   who's interested in technology and [TS]

00:45:41   computers way I'm probably way at the [TS]

00:45:43   bottom in terms of how much time I spent [TS]

00:45:44   playing games i get the impression [TS]

00:45:47   you're probably the same as me i went to [TS]

00:45:49   my childhood before nintendo became a [TS]

00:45:51   thing [TS]

00:45:52   i I don't I don't get mario or any of [TS]

00:45:55   the you know the [TS]

00:45:57   that whole eighties gaming thing because [TS]

00:46:01   the nominating I was you know 20 years [TS]

00:46:03   old and had become an adult life so yeah [TS]

00:46:06   it a different story for you to all that [TS]

00:46:09   not only would a friend of mine having [TS]

00:46:11   sorry but you know it's just the pong [TS]

00:46:12   and all the other kinda crappy games and [TS]

00:46:15   and you know at the same time that that [TS]

00:46:17   was happening I was also discovering [TS]

00:46:20   computers so it's like I could write my [TS]

00:46:22   own computer games why the hell am I [TS]

00:46:24   sitting in front of the TV e fiddling [TS]

00:46:27   with this little dial that's like calm [TS]

00:46:29   and I got I got a basic interpreter this [TS]

00:46:31   is way better [TS]

00:46:32   right i understand the feeling exactly [TS]

00:46:35   yeah i could be making something and [TS]

00:46:38   that's this date and I'm glad it [TS]

00:46:40   happened that way it made you know made [TS]

00:46:41   me who I am [TS]

00:46:42   yeah I have an on/off I've never been a [TS]

00:46:45   huge Nintendo fan I never like I didn't [TS]

00:46:47   like the NES and I went in my college [TS]

00:46:50   years there was the at this is not the [TS]

00:46:55   n64 super nintendo super nintendo was [TS]

00:46:58   the one of the early nineties early and [TS]

00:47:00   mid nineties i had a Sega Genesis which [TS]

00:47:03   was I thought the superior system at [TS]

00:47:06   least for the type of games i wanted to [TS]

00:47:07   play like John Madden football and that [TS]

00:47:09   the NHL hockey game and Sega's version [TS]

00:47:15   of mario was Sonic the Hedgehog em right [TS]

00:47:18   here's the 22 d scroller i did have an [TS]

00:47:22   n64 which I liked a lot later on [TS]

00:47:26   probably the last console I really [TS]

00:47:28   played a lot although i guess i had an [TS]

00:47:29   original xbox too i played that [TS]

00:47:30   sometimes how old were you when your own [TS]

00:47:32   as a kid [TS]

00:47:33   well when what how old were you when [TS]

00:47:36   you're playing these games Sega Genesis [TS]

00:47:39   was my college years so that archaic 91 [TS]

00:47:41   296 right roughly that was a 32-bit [TS]

00:47:46   system i was at 16 years yeah you said [TS]

00:47:49   that its you're sending a dorm room with [TS]

00:47:50   the its up thing to party with right [TS]

00:47:53   yeah exactly it was a dorm was a big [TS]

00:47:55   room thing and it's partly because the [TS]

00:48:00   the EA sports games I don't even know [TS]

00:48:03   that they had them for Nintendo's Super [TS]

00:48:05   Nintendo and if they did they were [TS]

00:48:07   inferior like that the Sega Genesis was [TS]

00:48:09   better at [TS]

00:48:10   sports games and that was what we all [TS]

00:48:13   played each other and that was what we [TS]

00:48:14   played non-stop and 64 was good though [TS]

00:48:17   there was this gold my game [TS]

00:48:19   anybody who had it knows exactly what [TS]

00:48:21   I'm talking about and anybody that was [TS]

00:48:22   at 3d shooter and you'd play you can [TS]

00:48:25   play against your roommate and it it was [TS]

00:48:28   split screen so you each got like you [TS]

00:48:30   split the screen it because it was a 423 [TS]

00:48:33   screen it was African if it was [TS]

00:48:35   horizontal and you've got like a real [TS]

00:48:37   wide angle thing or if it was [TS]

00:48:39   side-to-side i think it was actually [TS]

00:48:42   forget true story to story I had a [TS]

00:48:46   roommate my first year after college I [TS]

00:48:47   had a roommate a Don and we played we [TS]

00:48:51   had an n64 and that was when the [TS]

00:48:53   PlayStation first came out the original [TS]

00:48:56   playstation and what we used to do was [TS]

00:48:58   rent video games you could go to be how [TS]

00:49:01   to get a disk so you'd go to blockbuster [TS]

00:49:02   and you could rent a game for four days [TS]

00:49:05   for I don't know five bucks four bucks [TS]

00:49:07   way cheaper than buying $60 games right [TS]

00:49:11   we didn't have the money to buy a bunch [TS]

00:49:12   of 64 games the renting thing was [TS]

00:49:14   awesome [TS]

00:49:15   so we have an n64 you basically it's a [TS]

00:49:18   binge on the game and you know you if [TS]

00:49:20   you're getting that the the content for [TS]

00:49:23   that so go to blog we'd go to [TS]

00:49:27   blockbuster and you look and like the [TS]

00:49:30   PlayStation section had all of these [TS]

00:49:32   awesome games like at the time realistic [TS]

00:49:35   car racing games and shooters and all [TS]

00:49:39   these awesome games and then a nintendo [TS]

00:49:42   section had like seven titles and most [TS]

00:49:44   of them for like four little kids but [TS]

00:49:48   then goldeneye came out and goldeneye [TS]

00:49:50   fixed everything in fact that [TS]

00:49:51   effectively are n64 turned into a [TS]

00:49:53   dedicated golden-eyed box it was a good [TS]

00:49:56   one player game it had this a very long [TS]

00:49:59   campaign where you played James Bond [TS]

00:50:01   going through the gold movie scenario [TS]

00:50:03   really good first part you know 1 player [TS]

00:50:06   mode and then the two-player thing was [TS]

00:50:08   just unbelievably fun unbelievably fun [TS]

00:50:12   and eventually I got just every was one [TS]

00:50:14   of the only games i ever got pretty good [TS]

00:50:15   at and I i got ever so slightly better [TS]

00:50:18   than Don was like this is after maybe a [TS]

00:50:20   whole year of playing [TS]

00:50:21   and I was always a fraction of a section [TS]

00:50:24   a second quicker than him and it got to [TS]

00:50:27   the point where he couldn't be here we [TS]

00:50:28   used to be like 50 50 and it was I [TS]

00:50:30   somehow gained like i leveled up a [TS]

00:50:32   little bit and he couldn't beat me at [TS]

00:50:33   one time me through this controller out [TS]

00:50:35   the window and we lived on the third [TS]

00:50:37   floor and divine help control our but it [TS]

00:50:41   was the most satisfying victory ever [TS]

00:50:43   right and look at be more satisfying and [TS]

00:50:45   making your friend throw his controller [TS]

00:50:47   out the window [TS]

00:50:48   yeah but that point you're pretty much [TS]

00:50:49   done with the game right because the guy [TS]

00:50:51   that you can never win again and you [TS]

00:50:53   know it's like okay my play you know but [TS]

00:50:57   anyway then my other experience with [TS]

00:50:58   nintendo's we had the wii the one the [TS]

00:51:00   first you know not the we don't ya gonna [TS]

00:51:03   get the week was great [TS]

00:51:04   not that the one where he did have that [TS]

00:51:06   big basically the physical games are [TS]

00:51:09   awesome [TS]

00:51:09   right right it's just got people moving [TS]

00:51:11   around i thought that was right and that [TS]

00:51:13   that was how John learn to play video [TS]

00:51:14   games we had that when he was I don't [TS]

00:51:16   know three or four or something like [TS]

00:51:19   that and that's a little like that's [TS]

00:51:21   another one where you can throw the [TS]

00:51:22   controller but not necessarily because [TS]

00:51:24   um it right we have these we have this [TS]

00:51:28   weird Jonas I laugh about it is Jonas is [TS]

00:51:30   very much into video games now he's [TS]

00:51:31   almost 13 is that when he first started [TS]

00:51:35   playing there's a great great series [TS]

00:51:37   games these Lego games where you play as [TS]

00:51:40   a lego character from like movies and [TS]

00:51:42   you go through and you know like the one [TS]

00:51:46   that we play that was the first one was [TS]

00:51:48   the lego star wars and you dis game and [TS]

00:51:51   it had all six of the original Star Wars [TS]

00:51:53   movies meaning the first three from you [TS]

00:51:55   know the eighties then the prequels and [TS]

00:51:59   II each one was broken up into six like [TS]

00:52:02   adventure so you had 36 adventures to go [TS]

00:52:04   through from all of the Star Wars movies [TS]

00:52:06   and you just play as two characters at [TS]

00:52:08   the same time on screen and you go [TS]

00:52:10   through and smash things up and take the [TS]

00:52:12   bricks and rebuild them into other [TS]

00:52:14   things and it was very very good just [TS]

00:52:16   very fun very very kid friendly but very [TS]

00:52:19   fun for me as an adult to play too but [TS]

00:52:20   the funny thing was that when we first [TS]

00:52:22   are playing out of Genesis three or four [TS]

00:52:24   probably around four was that and it's [TS]

00:52:28   sort of i can I so what's a isomorphic [TS]

00:52:30   pretty perspective [TS]

00:52:33   isometric right yeah isometric [TS]

00:52:35   perspective the game and it Jonas just [TS]

00:52:38   had tremendous trouble like if you had [TS]

00:52:40   to walk on it you had to get your [TS]

00:52:42   terrible all accounts catwalk diagonally [TS]

00:52:45   right I not even like a tightrope but [TS]

00:52:47   you know but like a a three-character [TS]

00:52:49   wide catwalk that was at a 45-degree [TS]

00:52:52   angle he would just keep falling off and [TS]

00:52:54   it's one of these games read you don't [TS]

00:52:56   we did you probably didn't have the [TS]

00:52:57   spatial capabilities in his brain right [TS]

00:52:59   that's just the right being able to say [TS]

00:53:01   to project that into right it is mine [TS]

00:53:05   yeah and if I transferred into a [TS]

00:53:08   movement with his thumb right right and [TS]

00:53:10   it's one of these games are one of a [TS]

00:53:12   part of that part of what made it so [TS]

00:53:13   much fun to play with a little kid is [TS]

00:53:15   that you you never you don't run out of [TS]

00:53:17   lives and have to start the level over [TS]

00:53:19   every time you die you just lose some of [TS]

00:53:20   the coins you picked up and it just [TS]

00:53:23   shoot you back to you know 15 you know [TS]

00:53:25   five feet away from where you died you [TS]

00:53:27   just keep responding and Udall you lose [TS]

00:53:29   our these coins and when you finish the [TS]

00:53:32   level with the most coins it's an [TS]

00:53:33   accomplishment so you know you can you [TS]

00:53:35   know finishing without buying which is [TS]

00:53:37   gives you more coins so there's an [TS]

00:53:39   advantage to not dying but you never [TS]

00:53:41   actually like have to start the level of [TS]

00:53:43   her but there would be a certain things [TS]

00:53:44   where he just basically could navigate [TS]

00:53:46   and Italy I think I'm a pretty patient [TS]

00:53:49   father but eventually it's like just [TS]

00:53:50   give me that give me that haha [TS]

00:53:53   dad's gonna help you out here right and [TS]

00:53:56   it wasn't like getting in past like a [TS]

00:53:59   boss you know villain it was just [TS]

00:54:01   getting him through like a very narrow [TS]

00:54:03   hard to navigate little thing and it's [TS]

00:54:06   just very it's very comical now when i [TS]

00:54:09   try to play video games with him because [TS]

00:54:10   he's actually the opposite yeah I was [TS]

00:54:13   gonna say kick these kicking your ass [TS]

00:54:14   now right cause including on he's got [TS]

00:54:16   nice i could reflect your reflexes ya s [TS]

00:54:20   what was it was a lego game like lego [TS]

00:54:23   batman or something like that and I was [TS]

00:54:25   like I'll play that with you and I [TS]

00:54:26   started playing and it was clear that i [TS]

00:54:27   was holding up that right anything you [TS]

00:54:32   know he loves you and everything we talk [TS]

00:54:34   about your feelings but he's like dad [TS]

00:54:36   just just well I was like remember when [TS]

00:54:38   you'd be the one holding me back and [TS]

00:54:39   he'd be if he laughs he had a good and [TS]

00:54:41   yeah but it was very clear that i was [TS]

00:54:43   the one holding him back [TS]

00:54:45   anyway I wish nintendo the best i think [TS]

00:54:48   they're going to do very well with that [TS]

00:54:50   complaints about the prices side it does [TS]

00:54:52   seem like they're being very aggressive [TS]

00:54:53   on the trying to keep the whatever [TS]

00:54:57   countermeasures they've taken against [TS]

00:54:59   piracy it seems like they've done quite [TS]

00:55:02   a bit [TS]

00:55:02   one of them being and here's the one [TS]

00:55:04   that's going to affect honest people the [TS]

00:55:06   most is the game does not play if you [TS]

00:55:08   don't have a network connection i tested [TS]

00:55:10   it is very true [TS]

00:55:11   like if you turn on airplane mode and [TS]

00:55:13   try to start the game it says look you [TS]

00:55:15   know try to move this trying to move [TS]

00:55:17   somewhere where you have a better [TS]

00:55:18   network connection [TS]

00:55:19   oh that's not gonna that's not going to [TS]

00:55:22   play out well I mean it soon as somebody [TS]

00:55:24   you know it's like on launch day you're [TS]

00:55:26   not going to notice that but over time [TS]

00:55:28   you know you're going to be one even [TS]

00:55:29   played in that in the subway on an [TS]

00:55:33   airplane airplane right yeah well and [TS]

00:55:36   it's funny people have even pointed out [TS]

00:55:37   that the announcement miyamoto even said [TS]

00:55:40   because it's totally playable one-handed [TS]

00:55:43   that it's great to play in the subway [TS]

00:55:44   now maybe and I know maybe he's thinking [TS]

00:55:47   of I don't know I've never been to Tokyo [TS]

00:55:49   but maybe tokyo i wouldn't be surprised [TS]

00:55:50   if it is one of those cities with us [TS]

00:55:52   yes you have are you be good cell [TS]

00:55:55   service [TS]

00:55:56   yeah I noticed the last time up last [TS]

00:55:59   trip to WTC that the tercel service and [TS]

00:56:03   barknow you know from the airport to [TS]

00:56:05   downtown you pretty much have a network [TS]

00:56:07   connection all the time [TS]

00:56:08   alright but when this witness news came [TS]

00:56:10   out that the game doesn't work without a [TS]

00:56:11   network connection a bunch of readers [TS]

00:56:13   wrote to me and just said well my kid [TS]

00:56:15   you know has a ipod touch or you know [TS]

00:56:18   that the the ipod touch that an awful [TS]

00:56:21   lot of kids have is a two or three-year [TS]

00:56:22   old iphone that doesn't have a sim card [TS]

00:56:24   you know just a hand-me-down here's my [TS]

00:56:26   you know this was dad's iphone from two [TS]

00:56:29   years ago [TS]

00:56:30   just take the self just take the sim [TS]

00:56:31   card out and you've got a you know a [TS]

00:56:34   hand-me-down ipod touch and entices yeah [TS]

00:56:38   and a car trips that's another it you [TS]

00:56:40   know yeah that's it that's exactly it do [TS]

00:56:42   you want it in then ok ok where you have [TS]

00:56:44   to set up a Wi-Fi hotspot just the kids [TS]

00:56:47   complain intend oh right right [TS]

00:56:51   it's like thanks right let's drain mom [TS]

00:56:55   and dad's batteries so we can play [TS]

00:56:57   Nintendo [TS]

00:56:57   and I saw something about the fact that [TS]

00:57:00   the game has a lot of it doesn't seem to [TS]

00:57:02   run on a lot of jail Brooks it seems I [TS]

00:57:06   which he only makes me think that [TS]

00:57:07   nintendo is specifically looking for [TS]

00:57:10   signs of common jailbreaks and is [TS]

00:57:13   refusing to run how they cannot do that [TS]

00:57:17   that's actually hard thing to do in the [TS]

00:57:18   sandbox use the Apple might've looked [TS]

00:57:22   the other way I one of these things i [TS]

00:57:26   don't know i don't want to know you know [TS]

00:57:29   not knowing how it works or anything but [TS]

00:57:30   month that would be my first reaction [TS]

00:57:31   it's like maybe there's my other [TS]

00:57:35   question or eight other questions [TS]

00:57:37   it's it is iOS exclusive right now it is [TS]

00:57:40   apparently coming to android eventually [TS]

00:57:42   how long do you think until it comes out [TS]

00:57:44   on Android and be a google will probably [TS]

00:57:48   want to use it like Apple did is the way [TS]

00:57:49   to to promote new software release or [TS]

00:57:52   something like that i could see it [TS]

00:57:55   happening at the next io or something [TS]

00:57:57   you know [TS]

00:57:58   just forget I wonder if they played well [TS]

00:58:00   at the iphone 7 launched it will play [TS]

00:58:02   well at some google launched so i think [TS]

00:58:05   that that would be your answer [TS]

00:58:06   so maybe like six months I don't know [TS]

00:58:08   what is it was in six months I don't [TS]

00:58:10   know [TS]

00:58:10   yeah who knows I mean it's that the [TS]

00:58:14   half-life for games these days pretty a [TS]

00:58:16   pretty insane it's it's like a Pokemon [TS]

00:58:19   go right middle of summer it was just [TS]

00:58:22   everywhere attacking you know we had a [TS]

00:58:24   back down to the beach where do i go [TS]

00:58:26   every day it's like there's just one [TS]

00:58:28   tree that everybody standing under [TS]

00:58:30   because that shade and pokemon terms & [TS]

00:58:34   Company kind of funny is like everybody [TS]

00:58:36   walked my idea of the pokemon spotting [TS]

00:58:38   on and you know you talk to people there [TS]

00:58:40   yeah I'm late for them you know the gym [TS]

00:58:42   or whatever it is and oh my god I saw a [TS]

00:58:45   thing on something on Twitter I wish I [TS]

00:58:47   had had it but it was the gist of it was [TS]

00:58:50   somebody was like oh my god I can't [TS]

00:58:51   believe they had to put the sign up [TS]

00:58:52   somebody was in like a museum [TS]

00:58:53   oh yeah or something and it was like a [TS]

00:58:56   part where they were showing like [TS]

00:58:57   something really grave and serious it [TS]

00:58:59   was like relics from a like a [TS]

00:59:02   concentration camp or something like [TS]

00:59:05   that you know something really really [TS]

00:59:06   grave and serious you know like here's a [TS]

00:59:08   bunch of artifacts from some kind of [TS]

00:59:09   internment camp early i don't think was [TS]

00:59:12   the Holocaust but something like that [TS]

00:59:14   we're like a bunch of people were you [TS]

00:59:16   know political no prisoners and and [TS]

00:59:19   people died and went on a long time and [TS]

00:59:21   there's a sign up that said please no [TS]

00:59:24   pokemon go right like because that you [TS]

00:59:27   can only imagine like a sign like that [TS]

00:59:28   doesn't go up unless people were doing [TS]

00:59:30   it [TS]

00:59:31   yeah I know like some ya ever hear that [TS]

00:59:32   they're reacting to something [TS]

00:59:34   yeah right I you know I thought they [TS]

00:59:37   don't want it in it in the middle of [TS]

00:59:39   summer I was but one of the thoughts I [TS]

00:59:41   had was like that you what happens when [TS]

00:59:42   it gets cold at all these people going [TS]

00:59:44   out hunting for pokemon what they're [TS]

00:59:46   going to do when it's you know raining [TS]

00:59:47   or snowing or you know middle of a [TS]

00:59:49   hurricane or whatever and it's like em [TS]

00:59:53   you know so that they watched that in a [TS]

00:59:55   really good time and you know maybe they [TS]

00:59:59   have [TS]

00:59:59   have [TS]

01:00:00   the expectation that it is going to have [TS]

01:00:02   six great months and then who knows [TS]

01:00:06   I think we're in the who knows right now [TS]

01:00:08   and I think you know maybe you know [TS]

01:00:10   Mario on iOS is going to be the same way [TS]

01:00:13   I suspect or not it's there's a lot to [TS]

01:00:17   be said for that brand same is true with [TS]

01:00:20   pokemon there you know this huge Brandt [TS]

01:00:22   a lot of the nostalgia and that brand [TS]

01:00:26   I mean that's just you know the fact [TS]

01:00:27   that you were you know talking about you [TS]

01:00:29   know all your past consoles and games [TS]

01:00:31   you played I mean that's it doesn't it's [TS]

01:00:34   nostalgia is a powerful thing and yeah [TS]

01:00:37   that's it in it it's it's interesting [TS]

01:00:40   too that that that Mario is is is [TS]

01:00:45   nostalgic that's getting passed on right [TS]

01:00:47   there there's a there's a generation of [TS]

01:00:49   kids now that we're going to grow up and [TS]

01:00:51   their first encounter with Mario is [TS]

01:00:54   going to be you know on their their [TS]

01:00:56   iphone their ipad there [TS]

01:00:58   I know ipod touch you know that's that's [TS]

01:01:01   their beginning and working over here [TS]

01:01:03   who knows [TS]

01:01:05   yeah the comparison i think is you know [TS]

01:01:08   and it's it's obvious one that a [TS]

01:01:10   thousand people have made before is to [TS]

01:01:13   mickey mouse and the Donald Duck and you [TS]

01:01:16   know the whole gang of characters that [TS]

01:01:18   is you know so old that the disney [TS]

01:01:21   literally has to keep petitioning the US [TS]

01:01:23   federal government to keep extending the [TS]

01:01:25   copyright expiration date because [TS]

01:01:29   they're sold that they would have [TS]

01:01:31   already passed into the public domain by [TS]

01:01:33   now and yet are completely relevant and [TS]

01:01:35   popular and and a good source of revenue [TS]

01:01:38   right now get me that whatever you want [TS]

01:01:43   to be popular for a reason right [TS]

01:01:45   well in one reason one reason why that [TS]

01:01:47   they remain popular is that even under [TS]

01:01:49   Walt Disney I think it started with Walt [TS]

01:01:51   was don't be afraid to move them into [TS]

01:01:53   new media just keep keep going up with [TS]

01:01:57   technology don't don't don't say will [TS]

01:01:59   make he's a movie star so he's never [TS]

01:02:01   going to be on TV now we're going to [TS]

01:02:02   have a TV show and and you know get [TS]

01:02:05   everybody to watch it is one of my [TS]

01:02:06   favorite stories and it's one of the [TS]

01:02:07   best comparisons between Walt Disney and [TS]

01:02:10   steve jobs that I've ever seen was that [TS]

01:02:12   he was so willing to let go of the past [TS]

01:02:14   and always hungry for the future which [TS]

01:02:16   was the it goes against human nature i [TS]

01:02:19   mean it even ties back to our discussion [TS]

01:02:21   on trumpet those tech leaders and Trump [TS]

01:02:24   seeing his job as president as [TS]

01:02:25   protecting the current top companies as [TS]

01:02:28   opposed to just keeping it fair and [TS]

01:02:30   letting the revolution happened you know [TS]

01:02:32   Walt was you know in the fifties when TV [TS]

01:02:34   started becoming thing the movie studios [TS]

01:02:37   were totally disdainful of television [TS]

01:02:40   and saw it as a lesser medium I mean we [TS]

01:02:42   saw that until it really up until they [TS]

01:02:45   just a handful of years ago [TS]

01:02:46   we're being a an actor in the movies [TS]

01:02:49   with c is seen as way more serious than [TS]

01:02:52   being an actor and TV it really took [TS]

01:02:53   until the last handful of years and [TS]

01:02:55   shows like The Sopranos and madmen and [TS]

01:02:59   West world where people & Game of [TS]

01:03:01   Thrones where people see TV is being as [TS]

01:03:04   good or even better than movies [TS]

01:03:05   yeah Walt Disney unlike all the other [TS]

01:03:08   hollywood studios the other Holly do it [TS]

01:03:10   the way that Hollywood attack the TV was [TS]

01:03:11   by my and part of it is cool i love [TS]

01:03:13   cinema scope and seventy millimeter [TS]

01:03:15   prince is that that's when TV that's [TS]

01:03:17   when movies switched from the 43 aspect [TS]

01:03:21   ratio 1699 and bigger the bigger [TS]

01:03:24   CinemaScope 2.1 a wide screen and they [TS]

01:03:28   built bigger screens that had curves and [TS]

01:03:30   they start shooting in 70 millimeter it [TS]

01:03:33   was ok you want to have a little dinky [TS]

01:03:35   rinky-dink you know 19-inch [TS]

01:03:37   black-and-white display with a lot of [TS]

01:03:39   static on it while we're gonna you know [TS]

01:03:41   start shooting in color and we're going [TS]

01:03:42   to make it bigger and that's a fine [TS]

01:03:44   response but it certainly didn't stop [TS]

01:03:45   the march of progress with TV walt [TS]

01:03:47   disney on the other hand was like will [TS]

01:03:49   keep making movies but hell yeah I want [TS]

01:03:51   to I want to be I want mickey mouse on [TS]

01:03:53   that TV hit I've always loved that quote [TS]

01:03:55   of his where you know he he made movies [TS]

01:03:58   so they could make more movies right I [TS]

01:04:00   thought the know he made her so he can [TS]

01:04:02   exactly made money on movies so that he [TS]

01:04:04   could make more movies and that's TV was [TS]

01:04:07   just another way for him to make money [TS]

01:04:08   to make more cool things right right and [TS]

01:04:11   that's why don't you know we don't like [TS]

01:04:12   dentists in intent i hope they do really [TS]

01:04:15   well on an iOS because if they do [TS]

01:04:17   they're going to do more and then pray [TS]

01:04:20   don't make we don't make movies to make [TS]

01:04:22   money we make money to make movies there [TS]

01:04:24   you go [TS]

01:04:24   any minute you know ya roll your eyes [TS]

01:04:27   30-minute right [TS]

01:04:28   I don't find that in is a recent [TS]

01:04:32   announcement that Nintendo assigned a [TS]

01:04:33   big big long-term deal with universal to [TS]

01:04:36   get a like nintendo world into universal [TS]

01:04:40   theme parks around the world sir makes [TS]

01:04:42   that which i am i'm looking forward to [TS]

01:04:44   tremendously I don't you probably never [TS]

01:04:47   been there but the universal in Florida [TS]

01:04:49   they have a big i don't know i got a [TS]

01:04:51   billion-dollar deal with the harry [TS]

01:04:53   potter franchise right I've seen [TS]

01:04:54   pictures that I've never been there but [TS]

01:04:56   yeah it's and it looks great i mean yeah [TS]

01:04:59   we love nostalgia we were mad men fan a [TS]

01:05:05   wife wants to show mad mad mailman ya [TS]

01:05:08   ever watch it [TS]

01:05:09   yeah yeah well they're right of course [TS]

01:05:12   got Don Draper and that's that's [TS]

01:05:15   probably where I got that from nostalgia [TS]

01:05:18   its delicate but potent and he told me [TS]

01:05:21   that in Greek nostalgia literally means [TS]

01:05:24   the pain from an old wound it's a twinge [TS]

01:05:27   in your heart for more more powerful [TS]

01:05:30   than memory alone [TS]

01:05:31   that's the statue yeah that's good [TS]

01:05:35   writing [TS]

01:05:35   yeah that's the one with the kodak slide [TS]

01:05:41   yeah it's really thats that it's it was [TS]

01:05:43   like the first season but it's the best [TS]

01:05:44   the best asset and you know you look at [TS]

01:05:47   that coat acting right that's that was [TS]

01:05:48   revolutionary at the time right and and [TS]

01:05:51   we is you know kids growing up that was [TS]

01:05:54   like you know we didn't have I photos [TS]

01:05:56   and sliding through you know we had [TS]

01:05:58   let's put up screen and stare at dad [TS]

01:06:02   slides well and another example of a [TS]

01:06:04   company a company that lost its way by [TS]

01:06:07   protecting what it had rather than its [TS]

01:06:10   future they were making all their money [TS]

01:06:11   from film and they were it's it's [TS]

01:06:15   absolutely astounding when you look at [TS]

01:06:17   how many of the UH the foundations of [TS]

01:06:20   digital photography started at Kodak and [TS]

01:06:23   the people at you know in charge of [TS]

01:06:26   kodak padded the engineers who had all [TS]

01:06:28   these digital camera technology is ready [TS]

01:06:31   to go you know and patted him on her [TS]

01:06:33   head and said nice work boys but we [TS]

01:06:35   can't sell film [TS]

01:06:36   yeah well pulling up or not selling any [TS]

01:06:38   film [TS]

01:06:38   digital camera so you know keep that in [TS]

01:06:40   the labs but it was actually work out so [TS]

01:06:43   well [TS]

01:06:43   exactly is that actually Polaroid came [TS]

01:06:45   up with the first digital camera like oh [TS]

01:06:47   why didn't you go down through with that [TS]

01:06:50   so to write Polaroid code acted so much [TS]

01:06:53   work on it and never took it to market [TS]

01:06:55   because it would have disrupted their [TS]

01:06:56   own film business [TS]

01:06:57   well bottom line xerox did the same [TS]

01:07:00   thing right at that there's a there's a [TS]

01:07:02   line of companies that that we remember [TS]

01:07:05   fondly because they didn't do what Apple [TS]

01:07:09   does which is you know kill your babies [TS]

01:07:11   right [TS]

01:07:12   preaching to the choir here but it's in [TS]

01:07:14   2006 the single most important product [TS]

01:07:16   that Apple computer made was their line [TS]

01:07:19   of ipods and it was very clear to [TS]

01:07:22   anybody who looked at the iphone with [TS]

01:07:26   open eyes that well once you have one of [TS]

01:07:29   these you'll never buy an ipod again [TS]

01:07:30   yeah except maybe the cheap no screen [TS]

01:07:34   one that you don't care about wearing in [TS]

01:07:35   the pool right now yeah and actually [TS]

01:07:37   make the company that right yeah the at [TS]

01:07:42   the same time I don't think we [TS]

01:07:44   appreciated how important that camera [TS]

01:07:47   was gonna be no we definitely definitely [TS]

01:07:49   not because I mean the first camera was [TS]

01:07:51   like it's yeah it's better than that [TS]

01:07:55   that that feature phone I used to have [TS]

01:07:57   but yeah but barely take care of my [TS]

01:08:00   ideas are barely hearing my DSLR around [TS]

01:08:03   you know yeah I barely better write it [TS]

01:08:05   was it was more convenient though that [TS]

01:08:06   was the thing that it was like ah right [TS]

01:08:10   and you know [TS]

01:08:11   instagram and all this other stuff took [TS]

01:08:12   off because I said it's always there [TS]

01:08:16   I just think that the the time nobody [TS]

01:08:20   maybe even apple just didn't foresee how [TS]

01:08:22   quickly cameras that could fit in the [TS]

01:08:26   space that was available theoretically [TS]

01:08:27   just you know however much have a much [TS]

01:08:30   space you want to vote into a iphone [TS]

01:08:32   sighs device to the camera how good the [TS]

01:08:36   image quality could be out of that [TS]

01:08:37   camera i just don't think anybody really [TS]

01:08:38   foresaw with the next five years were [TS]

01:08:40   going to be the first one in particular [TS]

01:08:42   I've said this before on the show like [TS]

01:08:43   every every time it comes up I'm like I [TS]

01:08:45   don't think it even shot video and then [TS]

01:08:47   I'm like no wait that's not possible and [TS]

01:08:48   then I looked it up and it's like yet [TS]

01:08:50   didn't [TS]

01:08:50   she didn't even shoot shitty video shot [TS]

01:08:53   you know your whatsoever and now you [TS]

01:08:56   know it doesn't even fit in the case [TS]

01:08:57   anymore and that's okay right not that [TS]

01:09:00   we've got the camera bulbs because it's [TS]

01:09:02   like it that it it's more important to [TS]

01:09:04   have that good camera that i have that [TS]

01:09:06   cleanliness is ok I accept it and it's [TS]

01:09:10   it's a compromise right it's definitely [TS]

01:09:12   compromised but yes we would all love it [TS]

01:09:15   if that back was completely smooth but [TS]

01:09:18   we also love the fact that it's not i [TS]

01:09:22   have that's the one thing I I don't know [TS]

01:09:23   what to think about with the pixel have [TS]

01:09:25   a google pixel and so Google pixels the [TS]

01:09:28   googles just googles way around that [TS]

01:09:29   wasn't too happy they have no bump for [TS]

01:09:31   the camera on the back but the entire [TS]

01:09:34   device is slightly wedge-shaped so down [TS]

01:09:38   at the bottom it's then and that's that [TS]

01:09:40   that's the thinnest they like to talk [TS]

01:09:42   about and up by the camera it's thick [TS]

01:09:44   and there's no one point where there's a [TS]

01:09:46   bold and it's not super it at a glance [TS]

01:09:51   it's you can't even tell but in your [TS]

01:09:53   hand it's obvious and it is sort of [TS]

01:09:55   top-heavy it i have mixed feelings about [TS]

01:09:57   that I do think just I don't want to go [TS]

01:09:59   too deep on the camera bolt but I do but [TS]

01:10:02   now that the iphone 7 has been in my [TS]

01:10:04   hands for what three months october [TS]

01:10:06   november december yeah about three [TS]

01:10:07   months i do what two little things that [TS]

01:10:11   I really really like about it and I know [TS]

01:10:14   people keep saying that it's the same [TS]

01:10:16   industrial design but it's only at a [TS]

01:10:18   glance the two little things that i [TS]

01:10:20   really like number one I like that this [TS]

01:10:22   camera bump is more of an honest camera [TS]

01:10:24   bump right yeah it's absolutely a [TS]

01:10:28   hundred percent with you there it's like [TS]

01:10:30   it it's it it looks like a bump right [TS]

01:10:34   and it and it is a bump and they're [TS]

01:10:37   still running those ads that show the [TS]

01:10:39   hero shot of the shiny jet black iphone [TS]

01:10:43   7 plus where the this entire central [TS]

01:10:47   focus of the hero shot is the big [TS]

01:10:50   capsule sized camera bump on the back [TS]

01:10:52   like you know and it's perfectly lit and [TS]

01:10:55   glossy to highlight it and I just keep [TS]

01:10:57   thinking that it's the complete opposite [TS]

01:10:59   of the original iphone 6 ads where the [TS]

01:11:02   articles were [TS]

01:11:03   apples product shots are hiding the bump [TS]

01:11:06   you know where they show that you had [TS]

01:11:08   you had to hunt for it on the apples [TS]

01:11:10   right in order to see it yeah it was [TS]

01:11:12   just that they just pretending it wasn't [TS]

01:11:14   there [TS]

01:11:15   the other thing i really like and I [TS]

01:11:17   can't explain why I like it so much is [TS]

01:11:19   that the volume buttons are no longer in [TS]

01:11:22   a channel on the side [TS]

01:11:25   they're just two buttons that stick out [TS]

01:11:27   of the side there used to be a little [TS]

01:11:29   field yeah well but there are no i think [TS]

01:11:32   i think is very easy to locate for me at [TS]

01:11:34   least that there's like there's like a [TS]

01:11:36   little channel dug in and the gap [TS]

01:11:38   between the two volume buttons was [TS]

01:11:39   therefore more I don't know it just felt [TS]

01:11:42   cheap to me on the iphone 6 and 6s in a [TS]

01:11:46   way that that that that really like the [TS]

01:11:48   volume buttons on this better but anyway [TS]

01:11:50   that's neither here nor there [TS]

01:11:52   quick quick question did you get the jet [TS]

01:11:54   black yes i did you love it I love it [TS]

01:11:57   and I have I have I mean i-i've I love [TS]

01:12:00   being able to carry a phone without a [TS]

01:12:02   case again it's just like it's sticky in [TS]

01:12:04   my hand and that's all i wanted i don't [TS]

01:12:06   you know yeah I got the micro operations [TS]

01:12:08   like i holed up here to the light it's [TS]

01:12:10   fine I can see him but I don't spend my [TS]

01:12:12   time looking at the back of the phone i [TS]

01:12:14   spend my time holding the back of the [TS]

01:12:15   phone [TS]

01:12:16   yeah it's just so clearly better there [TS]

01:12:18   yeah and i think that was awesome [TS]

01:12:20   after three months of daily use i can [TS]

01:12:22   tell i can project what it will look [TS]

01:12:23   like after two years I mean I will only [TS]

01:12:26   use it for one year but I mean it but [TS]

01:12:28   somebody who [TS]

01:12:29   normal smart person would do and use the [TS]

01:12:31   phone for at least two years it's gonna [TS]

01:12:33   look fine [TS]

01:12:34   it's not gonna look perfect but it's [TS]

01:12:35   fine and at a glance it still looks nice [TS]

01:12:37   black and shiny but it's the feel of it [TS]

01:12:40   the feel is so much greater [TS]

01:12:41   the other thing i can happily you know [TS]

01:12:42   going back to the weather that was my [TS]

01:12:44   question in September it was I can [TS]

01:12:46   September when I first felt that I was [TS]

01:12:48   like this definitely feels better to my [TS]

01:12:50   touch and amber was all wore month for [TS]

01:12:52   us [TS]

01:12:53   sorry my hands are you know had that [TS]

01:12:55   like you know it's warm hand now that [TS]

01:12:57   it's freezing hold i can say it still [TS]

01:12:59   feels better [TS]

01:12:59   even with very very cold hands it it's [TS]

01:13:02   not slippery total win i recommend it [TS]

01:13:05   wholeheartedly [TS]

01:13:06   yeah it's not mean it like I said I just [TS]

01:13:09   so nice to be carrying a phone without [TS]

01:13:11   case anymore and that that was the only [TS]

01:13:13   reason I put it on my love my five and [TS]

01:13:16   my six [TS]

01:13:17   step is no longer simply said felt [TS]

01:13:19   slippery and I really felt slippery and [TS]

01:13:21   I got big hands right it's like an i [TS]

01:13:24   think you know it shit that'll be really [TS]

01:13:27   easy [TS]

01:13:28   it's like it's for you holding a phone [TS]

01:13:30   is like a normal person holding like a [TS]

01:13:32   matchbook it's easily just slips it you [TS]

01:13:36   know we have the the ipad mini is the [TS]

01:13:38   right size [TS]

01:13:39   let me take a break here at like our [TS]

01:13:43   next sponsor is longtime friend of the [TS]

01:13:45   show what a great company Squarespace [TS]

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01:13:54   what you mean this they do websites yeah [TS]

01:13:58   it's great you just go there and 18 do [TS]

01:14:01   any type of website you want it is [TS]

01:14:03   absolutely amazing it really is more of [TS]

01:14:06   a software platform then like a hosting [TS]

01:14:09   service [TS]

01:14:10   it'sit's they do the hosting so you can [TS]

01:14:13   go there and register your domain and [TS]

01:14:14   they they're the ones who take care of [TS]

01:14:15   hosting the server but it's so much more [TS]

01:14:18   than it's not it it's not work [TS]

01:14:21   you shouldn't think of Squarespace as a [TS]

01:14:22   web hosting provider that has wysiwyg [TS]

01:14:25   stuff it really is a platform for [TS]

01:14:27   building websites sites look [TS]

01:14:29   professionally designed regardless of [TS]

01:14:30   your skill level no coding required you [TS]

01:14:33   can pick through a whole bunch of [TS]

01:14:34   templates for like a blog you can host a [TS]

01:14:38   podcast you could host a store you can [TS]

01:14:42   host a portfolio if you're like an [TS]

01:14:43   artist or a designer intuitive too easy [TS]

01:14:49   to use an easy-to-use tools but if you [TS]

01:14:51   want to get in there and modify the code [TS]

01:14:54   you can do that too [TS]

01:14:56   there's like a would even call an escape [TS]

01:14:58   hatch but you can get out of the WYSIWYG [TS]

01:15:00   mode and inject your own code if you [TS]

01:15:03   want if you're if that's something you [TS]

01:15:04   can do you can definitely do it [TS]

01:15:06   ah and if you sign up for a year you get [TS]

01:15:09   a free domain name is this is the [TS]

01:15:13   easiest and best way to get a website [TS]

01:15:16   off the ground one of the all other ways [TS]

01:15:18   that Squarespace is a great service for [TS]

01:15:20   the sort of people who listen to this [TS]

01:15:22   show is if you have somebody else in [TS]

01:15:25   your life [TS]

01:15:26   like let's say like a school maybe your [TS]

01:15:29   parents are involved with the school or [TS]

01:15:31   a church or at some other community [TS]

01:15:34   group and they need a website and you're [TS]

01:15:36   sort of the technically minded person is [TS]

01:15:37   involved with the group or whatever [TS]

01:15:39   Squarespace is a great way to get [TS]

01:15:42   somebody like that to get them a site at [TS]

01:15:46   a low price on a monthly basis and have [TS]

01:15:50   it in a way where you once you've got [TS]

01:15:52   this for them and you can hand it over [TS]

01:15:54   you don't ever get your phone never [TS]

01:15:56   rings with we need to update this we [TS]

01:15:58   need to change this it can all just [TS]

01:16:00   happen by the people who are involved it [TS]

01:16:02   you can just wash your hands of it and [TS]

01:16:04   they'll thank you so much because [TS]

01:16:05   they've got this website that they love [TS]

01:16:06   to really really great thing to keep in [TS]

01:16:10   your mind for anybody else any other [TS]

01:16:12   organization life that needs a website [TS]

01:16:13   so you can get a free trial and get your [TS]

01:16:16   site off the ground so it looks like [TS]

01:16:18   it's squarespace.com and when you decide [TS]

01:16:20   to sign up and start paying just [TS]

01:16:21   remember that offer code talk show and [TS]

01:16:23   you get ten percent off your first [TS]

01:16:25   purchase Squarespace have a question for [TS]

01:16:27   you about can ask me anything Craig [TS]

01:16:30   could they make during fireball a [TS]

01:16:33   responsive web design [TS]

01:16:35   well I could fireball responsive website [TS]

01:16:40   i do think all the squarespace is [TS]

01:16:42   default templates are ya response that I [TS]

01:16:45   bring that up because that's an [TS]

01:16:46   important thing these days and I know I [TS]

01:16:48   know and I'm that's a cheap shot but now [TS]

01:16:50   it's not it's overdue it's overdue by [TS]

01:16:52   years and it's it's it the fact that [TS]

01:16:54   it's over dubai years is that only [TS]

01:16:56   contributes to the inertia of of not [TS]

01:16:58   updating it part of its your fault [TS]

01:17:00   really as much as anybody [TS]

01:17:02   oh yeah Peters back in 2007 I when all [TS]

01:17:08   right yeah yeah yeah yeah you gave me [TS]

01:17:12   the meta tag that made daring fireball i [TS]

01:17:15   have had to update that since because [TS]

01:17:17   the way those meta tags have worked for [TS]

01:17:19   the viewport size like that the curse of [TS]

01:17:23   during fireballs existing design is that [TS]

01:17:25   it's one double tap away from being [TS]

01:17:28   right [TS]

01:17:28   pretty good yeah the end right in large [TS]

01:17:31   part add [TS]

01:17:33   i would say at least eighty five percent [TS]

01:17:36   maybe only a pirate and eighty-five [TS]

01:17:39   percent of what it would look like if it [TS]

01:17:41   were responsive just by double-tapping [TS]

01:17:43   the column yeah I that the I know the [TS]

01:17:46   thing that bugs me the most is when I [TS]

01:17:48   tap on the quoted part and then that the [TS]

01:17:51   text around it right falls out off the [TS]

01:17:54   edges and that's why I so what ya you [TS]

01:17:57   your your clothes and I'd yeah I do [TS]

01:17:59   remember that that may detach your fault [TS]

01:18:02   right if daring fireball had looked [TS]

01:18:04   completely unreadable want to give [TS]

01:18:06   everybody my email address that he can [TS]

01:18:08   pitch to me now I well I but that's the [TS]

01:18:12   thing is that it's it's a forum non [TS]

01:18:15   responsive site it's about as good as it [TS]

01:18:17   can get [TS]

01:18:18   you know so I don't you know people [TS]

01:18:19   complain and people and when it becomes [TS]

01:18:21   responsive in it will i'm sure people [TS]

01:18:24   will be thank you this is great [TS]

01:18:26   although you know but who knows i'll [TS]

01:18:28   probably get just as many complaints [TS]

01:18:29   because the fonts will change at the [TS]

01:18:30   same time but it'll happen but it's it's [TS]

01:18:35   the fact that it's in my opinion pretty [TS]

01:18:37   darn good as is is makes it easy to say [TS]

01:18:40   well this is it's never quite rises up [TS]

01:18:42   to the here's how I should spend the [TS]

01:18:44   next two weeks you know I gotta gotta [TS]

01:18:46   question for is somebody who used to [TS]

01:18:48   have a website a dark background with [TS]

01:18:50   light text arm and somebody who got [TS]

01:18:53   older [TS]

01:18:54   are you having trouble reading the site [TS]

01:18:56   these days with the light text on a dark [TS]

01:18:59   background now I still find that the [TS]

01:19:02   color scheme wondering fireball is from [TS]

01:19:04   my eyes at least is is more readable [TS]

01:19:07   than the opposite [TS]

01:19:09   yeah that's because it's not super high [TS]

01:19:11   contractors activate not yeah yeah it [TS]

01:19:14   that I think that's the thing i mean [TS]

01:19:15   with the icon factor used to be like [TS]

01:19:17   black black with white and you know [TS]

01:19:22   orange hyperlinks and it was when we [TS]

01:19:25   retired that site [TS]

01:19:28   it was like thank God because you know [TS]

01:19:30   that it's the contrast was killing me [TS]

01:19:32   and it's like I'd i was in my forties [TS]

01:19:34   and it's like my started to deteriorate [TS]

01:19:36   and like what we do here [TS]

01:19:39   yes at the effect i see a lot of design [TS]

01:19:43   that by designers who are in their [TS]

01:19:46   twenties or [TS]

01:19:47   early thirties and have great eyesight [TS]

01:19:49   and make decisions based upon that and [TS]

01:19:54   don't realize that you know a large [TS]

01:19:55   portion of their audiences not got there [TS]

01:20:00   good eyesight the curse of it is that i [TS]

01:20:04   still i love my my taste in graphic [TS]

01:20:07   design runs towards a very small print [TS]

01:20:10   and on not even really online online [TS]

01:20:12   it's always been frustrating for me [TS]

01:20:14   because I couldn't make it small enough [TS]

01:20:15   like I that's one of the things i missed [TS]

01:20:17   from print design is I love putting [TS]

01:20:19   truly tiny type into designs [TS]

01:20:21   inappropriate like little in jokes or [TS]

01:20:23   you know [TS]

01:20:25   footnotes and stuff like that but you [TS]

01:20:28   know at this point I you know had a very [TS]

01:20:29   young age I've got the presbyopia wear [TS]

01:20:32   it it's really really hard for me to [TS]

01:20:34   read it but you've also got to display [TS]

01:20:36   preference 2008 right how many people [TS]

01:20:39   actually scroll down to the bottom and [TS]

01:20:41   see display perfect out of there that [TS]

01:20:43   very few so anybody who doesn't know if [TS]

01:20:45   you do think that the type on during [TS]

01:20:46   fire balls too small if you go to during [TS]

01:20:48   fireball dotnet / press you don't don't [TS]

01:20:51   even hunt for the link but it's at the [TS]

01:20:53   bottom of the pages display preferences [TS]

01:20:55   and actually think that sits down to one [TS]

01:20:57   preference [TS]

01:20:58   there used to be more yeah it's like the [TS]

01:21:00   font size save can I tell you a story I [TS]

01:21:04   out there used to be a thing in here for [TS]

01:21:07   this is totally off the off topic but [TS]

01:21:11   it's interesting to me and maybe people [TS]

01:21:13   who I haven't wanted to write about it [TS]

01:21:14   but if I talk about it maybe i can get [TS]

01:21:16   this fixed I don't know there used to be [TS]

01:21:21   a preference in here where you could set [TS]

01:21:22   your amazon country and I had a script [TS]

01:21:25   so that whenever i linked to an amazon [TS]

01:21:27   product it would based on that [TS]

01:21:29   preference setting put a link in with my [TS]

01:21:33   amazon affiliate code for that country i [TS]

01:21:36   think there were only three I think the [TS]

01:21:38   only I didn't bother going all the way [TS]

01:21:39   around the world but I took like the top [TS]

01:21:40   three countries for daring fireball [TS]

01:21:42   readers which are the US Canada and the [TS]

01:21:45   UK very few people ever did it for the [TS]

01:21:49   UK but at one point early on as when [TS]

01:21:51   daring fireball went when I went [TS]

01:21:53   full-time with it the Amazon revenue was [TS]

01:21:55   it was [TS]

01:21:57   it one of those like a multi it's good [TS]

01:21:59   it wasn't anybody and that's right it [TS]

01:22:01   was never ever anywhere close to [TS]

01:22:03   something I depended on but it was you [TS]

01:22:05   know a little bit was a little bit here [TS]

01:22:07   a little bit there a little bit there [TS]

01:22:08   and you know it contributed to its not [TS]

01:22:11   its not paying your rent but it'll pay [TS]

01:22:13   for a couple of good dinners every month [TS]

01:22:15   yeah right and the importance of that [TS]

01:22:18   revenue as a percentage of during finals [TS]

01:22:20   over revenue slipped every year and i [TS]

01:22:23   also started feeling in recent years [TS]

01:22:26   very recent years that it was maybe not [TS]

01:22:31   a great idea for me to put amazon links [TS]

01:22:34   in there because amazon has become more [TS]

01:22:36   of a company that are right about [TS]

01:22:37   editorially like I don't do conflict of [TS]

01:22:41   a track i doing yeah right [TS]

01:22:45   it's just snow not a big way you know [TS]

01:22:47   but in a little way you know like maybe [TS]

01:22:49   it's just a little better if if I don't [TS]

01:22:52   and I i also thought this way when I [TS]

01:22:56   link at it so for years now I've just [TS]

01:22:57   link to amazon without my code [TS]

01:23:01   usually every once in awhile i think i [TS]

01:23:02   would help with it but I whenever I put [TS]

01:23:04   it in i always feel like i should say [TS]

01:23:06   and at sometimes I have said that's a [TS]

01:23:08   promotional you know put in parentheses [TS]

01:23:09   that's a promotional link and i'll get a [TS]

01:23:11   few percent of whatever it is that you [TS]

01:23:14   buy if you click it but i haven't I i [TS]

01:23:17   just have just gotten away from it and [TS]

01:23:19   my amazon affiliate revenue used to be [TS]

01:23:22   maybe you know like a thousand dollars a [TS]

01:23:24   month and sometimes maybe around [TS]

01:23:25   Christmas like it would be like you know [TS]

01:23:28   like I think I think the most ever was [TS]

01:23:30   maybe like three or four thousand [TS]

01:23:31   dollars in a month for december because [TS]

01:23:33   i would put like a hey here's a couple [TS]

01:23:35   of top-selling holiday items and if you [TS]

01:23:37   click any of these links you'll build [TS]

01:23:38   this is maybe like 10 years ago eight [TS]

01:23:40   nine ten years ago anyway long story [TS]

01:23:44   short about two months ago I got a note [TS]

01:23:47   from amazon an email that said that I [TS]

01:23:50   violated their claws by telling people [TS]

01:23:52   to click on a link [TS]

01:23:55   oh and and they've terminated my account [TS]

01:24:00   it was the and i searched there were no [TS]

01:24:01   other way I never got a warning i didn't [TS]

01:24:04   ignore I mean it gets this is very [TS]

01:24:06   common for me i have so many unread [TS]

01:24:07   emails it was one shot and done [TS]

01:24:10   I'm out of the Amazon affiliate program [TS]

01:24:13   yep they've done they want to avoid [TS]

01:24:15   click baiting right it's like well so [TS]

01:24:17   butt out but when do I thought when the [TS]

01:24:20   hell did I ever do that and i found one [TS]

01:24:22   article that was back in like 2004 maybe [TS]

01:24:27   when i first started using amazon [TS]

01:24:29   affiliate and that what i did there was [TS]

01:24:31   technically against and I guess against [TS]

01:24:33   the what they're saying I did but it was [TS]

01:24:35   a 2004 article and not one that's like [TS]

01:24:37   an evergreen very popular article that [TS]

01:24:41   that people keep looking Lincoln I'm [TS]

01:24:43   sure that somehow they ran some [TS]

01:24:45   automated tool that uncovered that [TS]

01:24:47   article but it was 12 years old or [TS]

01:24:49   somebody didn't like something he said [TS]

01:24:52   and they went looking for something to [TS]

01:24:54   maybe but I don't think so yeah doesn't [TS]

01:24:57   strike me I never know then yeah you [TS]

01:24:59   never know but it's it's gonna take them [TS]

01:25:03   also lead to an eye on it right it's [TS]

01:25:05   also device it's great you know that you [TS]

01:25:06   don't you know you got your sponsors and [TS]

01:25:10   that pays for your writing and that's [TS]

01:25:12   awesome right [TS]

01:25:13   you're supposed to show you they could [TS]

01:25:15   have looked and seen that and i would [TS]

01:25:17   say for the last year or so I've had [TS]

01:25:18   maybe like a hundred two hundred dollars [TS]

01:25:20   a month and revenue from amazon [TS]

01:25:22   affiliate so it's cutting off a very [TS]

01:25:24   small portion of it but I thought that [TS]

01:25:26   the what did you join a didn't cut off [TS]

01:25:29   everything they only cut off a portion [TS]

01:25:30   know they cut off every day did my at [TS]

01:25:35   you know you can get tagged no longer [TS]

01:25:37   works ok ok that makes sense [TS]

01:25:39   the tail is completely out yes it's the [TS]

01:25:42   equivalent of one you know like having [TS]

01:25:45   like the Apple equivalent of you know [TS]

01:25:47   like what they did to the dash developer [TS]

01:25:49   you know you're out [TS]

01:25:50   yeah you're done with a warning and it [TS]

01:25:52   and and they even get any email even [TS]

01:25:54   said there's no you know there is no [TS]

01:25:56   there is no recourse you know that [TS]

01:25:59   there's nowhere you know there is [TS]

01:26:00   nothing like if you would like to you [TS]

01:26:03   know I know he'll notice about this [TS]

01:26:05   yeah right you're out and then it ended [TS]

01:26:08   with like have a nice day I started hope [TS]

01:26:12   you have sponsors thank you [TS]

01:26:14   right so if there's anybody at amazon [TS]

01:26:16   who's listening to the show you think [TS]

01:26:18   that's kinda fishy you know write to me [TS]

01:26:20   at during fireball and [TS]

01:26:22   I would love to have a communication but [TS]

01:26:23   not so much that I even care I want to [TS]

01:26:25   put it back on but i'd love to know more [TS]

01:26:27   about what happened with this because [TS]

01:26:28   it's to me very curious and you know it [TS]

01:26:32   seems like these things get publicized a [TS]

01:26:34   lot when Apple does it to people and [TS]

01:26:36   I've never seen anybody complain about [TS]

01:26:37   this with amazon before but there are [TS]

01:26:39   other sites that are completely and [TS]

01:26:41   utterly dependent upon their amazon [TS]

01:26:42   affiliate revenue I mean it's pretty [TS]

01:26:44   much the secret to like the wire cutter [TS]

01:26:45   and and their business model [TS]

01:26:47   yeah-yeah-yeah-yeah Kottke is another [TS]

01:26:49   case where you know you [TS]

01:26:51   yeah that's a the gift recommendations [TS]

01:26:52   yeah however one of those is going to [TS]

01:26:55   come up with the the obvious his old [TS]

01:26:58   oscillate domain just like you did you [TS]

01:27:00   see that it's like okay goodnight Jason [TS]

01:27:02   making some money they're awesome [TS]

01:27:03   I don't know I thought that was kind of [TS]

01:27:05   odd you see this thing moving on you see [TS]

01:27:08   this story about the uber self-driving [TS]

01:27:10   car that ran a temperance is kinda [TS]

01:27:11   that's pretty funny i will put a link in [TS]

01:27:14   the show notes one thing that I thought [TS]

01:27:16   was wow that's scary to the video was [TS]

01:27:19   shot by cabs dashboard camp and it [TS]

01:27:22   really did show a Volvo uber [TS]

01:27:25   self-driving Volvo with the whole big [TS]

01:27:27   it's very obvious because i had the the [TS]

01:27:29   self-driving rigging gets on top yeah [TS]

01:27:31   yeah yeah a real big fingers on top and [TS]

01:27:34   it just sails right through a red light [TS]

01:27:37   like three standard red it's pretty [TS]

01:27:39   close to a pedestrian to right you can [TS]

01:27:41   see the yeah and it's like you know okay [TS]

01:27:43   it's 23 feet away but you know hey you [TS]

01:27:47   know we we've all been crossing street [TS]

01:27:50   and city and have a close call and thank [TS]

01:27:53   ya the other that could happen me other [TS]

01:27:55   negative it ended badly right and the [TS]

01:27:58   other thing that struck me in terms of [TS]

01:27:59   that could have been me is that's right [TS]

01:28:01   at the part of san francisco where we [TS]

01:28:02   always go like right about you [TS]

01:28:05   exactly right in front of museum i think [TS]

01:28:07   it was right right right in front of the [TS]

01:28:09   moment which is right around the corner [TS]

01:28:11   from Moscow knee and is therefore like [TS]

01:28:14   anyways of us who just here we could've [TS]

01:28:16   been drinking the last fix that right [TS]

01:28:20   it's part of that whole South of Market [TS]

01:28:24   union square area where people who go [TS]

01:28:28   for Moscow any related events you know [TS]

01:28:30   you just tend to become familiar with it [TS]

01:28:31   was wrong right there like it yeah i'm [TS]

01:28:33   not familiar with most of San Francisco [TS]

01:28:35   but it's the party [TS]

01:28:35   san francisco I'm intimately from there [TS]

01:28:37   yeah but you know holy crap [TS]

01:28:39   although if you're drinking at the w or [TS]

01:28:41   the st. Regis one of those places you [TS]

01:28:42   probably not having that much to drink [TS]

01:28:44   because the drinks are so expensive but [TS]

01:28:46   yeah yeah here's the thing that struck [TS]

01:28:51   me that i'll put a link into the show [TS]

01:28:53   notes with this Bloomberg story but [TS]

01:28:55   Cooper PR / spokesman matt wing said in [TS]

01:28:59   a statement now it's off to them for at [TS]

01:29:01   least putting their spokesman's name in [TS]

01:29:03   the statement unlike Apple who almost [TS]

01:29:04   never puts the spokespersons name and [TS]

01:29:07   just attributes to an apple spokesperson [TS]

01:29:08   but anyway this is the statement this [TS]

01:29:12   incident was due to human error [TS]

01:29:14   this is why we believe so much in making [TS]

01:29:15   the road safer by building self-driving [TS]

01:29:17   boobers this vehicle was not part of the [TS]

01:29:19   pilot and was not carrying customers the [TS]

01:29:21   driver involved has been suspended while [TS]

01:29:24   we continue to investigate and you think [TS]

01:29:27   oh so it wasn't you know like the driver [TS]

01:29:29   ran a red light but i think no I think [TS]

01:29:34   this is the worst type of public [TS]

01:29:36   relations statement possible where I [TS]

01:29:38   think this was very carefully calibrated [TS]

01:29:40   word-by-word where you read it and you [TS]

01:29:42   think oh it's so it was a human error [TS]

01:29:45   it was a human driver who ran the red [TS]

01:29:47   light whereas if you think about it if [TS]

01:29:50   if it was the self-driving car that ran [TS]

01:29:52   the red light [TS]

01:29:54   why don't know Ryder yeah it's a this is [TS]

01:29:57   what I think happened i think this car [TS]

01:29:59   was in self driving mode i think they [TS]

01:30:01   were lucky and there was I think they're [TS]

01:30:04   not lying i think there was no passenger [TS]

01:30:06   at the moment because otherwise that [TS]

01:30:08   would be just a blatant lie because it [TS]

01:30:09   said quote was not carrying customers so [TS]

01:30:12   i think it was empty but i think the [TS]

01:30:14   self-driving car went right through and [TS]

01:30:17   when they say it was human error what [TS]

01:30:18   they mean is that the hit the employee [TS]

01:30:20   behind the wheel did wasn't paying [TS]

01:30:22   attention because it was in self driving [TS]

01:30:23   mode and didn't manually apply the brake [TS]

01:30:26   when it was clear that the car was going [TS]

01:30:27   to sell through the red light [TS]

01:30:28   alright that's what I think happened i [TS]

01:30:31   think it was a self-driving error the [TS]

01:30:33   self-driving car went right through the [TS]

01:30:34   red light there was a pedestrian right [TS]

01:30:37   in front of it luckily you know seem to [TS]

01:30:38   steer the car coming and you know it's [TS]

01:30:41   weighted and they're saying it's human [TS]

01:30:44   error because the human behind the wheel [TS]

01:30:46   didn't manually apply the brake [TS]

01:30:47   yep that would be I think would be an [TS]

01:30:50   excruciating Lee hard job [TS]

01:30:52   I really do because if you just say you [TS]

01:30:54   had to spend six hours and a [TS]

01:30:55   self-driving car that was ninety-nine [TS]

01:30:57   percent for it [TS]

01:30:59   yeah and around to hit the absolutely it [TS]

01:31:02   is taking you know those those those [TS]

01:31:03   videos that show the the Tesla's in [TS]

01:31:06   their self drive mode i get so anxious [TS]

01:31:10   with those and I can't take my hand or [TS]

01:31:12   my eyes off of it the the drivers hands [TS]

01:31:15   the other desert clearly not touching [TS]

01:31:16   the steering wheel [TS]

01:31:17   it's like oh my god what's gonna happen [TS]

01:31:19   next right like it would be it's easy to [TS]

01:31:22   drive a car for six hours and not run a [TS]

01:31:24   red light or hit anybody because you're [TS]

01:31:26   driving but to not be driving and have [TS]

01:31:29   everything go fine maybe for like five [TS]

01:31:32   days maybe you've done it five days in a [TS]

01:31:34   row and nothing more on this happen but [TS]

01:31:35   to still be at a moment's notice to hit [TS]

01:31:37   the brakes [TS]

01:31:38   yeah i think it requires a level of [TS]

01:31:40   concentration that i know i personally [TS]

01:31:41   do not have now I also yeah you're [TS]

01:31:44   probably you're probably also monitoring [TS]

01:31:46   other things about the system right [TS]

01:31:48   looking at you know dials and switches [TS]

01:31:49   right you know it's like okay you could [TS]

01:31:52   put me behind the wheel of a [TS]

01:31:54   self-driving car for an hour and I would [TS]

01:31:57   be I would be completely paying [TS]

01:32:00   attention because I would be it would be [TS]

01:32:01   like holy shit this cars driving itself [TS]

01:32:03   I terrified i'm ready to go right I'd [TS]

01:32:06   have my hands you know my fingers [TS]

01:32:08   twitching ready to take the wheel [TS]

01:32:09   my hand my foot on the brake you know [TS]

01:32:11   ready to go because for like the first [TS]

01:32:13   hour so i'm going to be blown away and [TS]

01:32:15   amazed and kinda scared after like you [TS]

01:32:18   know 20 hours 30 hours it becomes normal [TS]

01:32:20   right [TS]

01:32:21   it is very hard to be paying that level [TS]

01:32:24   of attention to something that [TS]

01:32:25   ninety-nine point nine percent of the [TS]

01:32:28   time you don't need to be paying [TS]

01:32:29   attention to [TS]

01:32:29   well it's interesting to me that that [TS]

01:32:33   when you connect this piece of news with [TS]

01:32:37   some piece of news the from one of the [TS]

01:32:40   last week before about the the actual [TS]

01:32:43   cost of an over trip is like 40 or 60 [TS]

01:32:46   percent more than they actually charge [TS]

01:32:47   you [TS]

01:32:48   yeah you connect those dots it's like [TS]

01:32:53   uber you know anybody who runs a [TS]

01:32:56   business and those that eat the cost of [TS]

01:32:58   your employees is by far the biggest [TS]

01:33:00   cost [TS]

01:33:01   yeah it's just that's where all the [TS]

01:33:03   money goes [TS]

01:33:04   so you know them saying this is why we [TS]

01:33:08   believe so much in making the road safer [TS]

01:33:10   by building self-driving overs that's [TS]

01:33:13   kind of bullshit right they believe in [TS]

01:33:15   building self driving over because it's [TS]

01:33:17   going to make their business profitable [TS]

01:33:18   right you can you can you can that [TS]

01:33:21   always cost 40 or 60 percent too much [TS]

01:33:25   well you know you don't have to pay a [TS]

01:33:27   driver sitting behind the wheel and also [TS]

01:33:31   the Holy economic system situation [TS]

01:33:33   changes and you're making shitloads of [TS]

01:33:36   money because you know you have a [TS]

01:33:38   one-time cost for that computer that [TS]

01:33:41   drives the car you know your call your [TS]

01:33:45   front cost of the cup computer and the [TS]

01:33:46   car i think there is a hey let's save [TS]

01:33:51   lives and switch to self-driving cars [TS]

01:33:53   that is true there are wait there are [TS]

01:33:55   millions of people who are killed every [TS]

01:33:56   year by automobile accidents and i truly [TS]

01:33:58   and honestly believe that we will look [TS]

01:34:00   back on that as n and n are societies [TS]

01:34:03   and my personal acceptance of it i own a [TS]

01:34:05   car I Drive as barbarous yeah like now [TS]

01:34:09   it's definitely sooner rather than later [TS]

01:34:11   it'll happen really soon and maybe 10 [TS]

01:34:15   years from now maybe 15 maybe 20 at the [TS]

01:34:17   most but I think we'll look back on it [TS]

01:34:19   and and and I think it'll be I think [TS]

01:34:22   people who who continue to insist on [TS]

01:34:25   driving around cars will start to be [TS]

01:34:26   looked at as people who you know smoke [TS]

01:34:28   around babies i really do because I do [TS]

01:34:31   think that the I think the technology [TS]

01:34:32   its clearest not here yet but it's [TS]

01:34:34   clearly going to be here where a system [TS]

01:34:37   where all the cars are automated will [TS]

01:34:40   and they just weren't together you have [TS]

01:34:42   a network banner and and the safety [TS]

01:34:44   improvements will be dramatic absolutely [TS]

01:34:47   dramatic but I think you're exactly [TS]

01:34:49   right that boobers interested students [TS]

01:34:51   but yeah very much primarily about the [TS]

01:34:55   wages they have to pay to a driver and [TS]

01:34:56   everything and bigger issues our society [TS]

01:34:59   is not prepared for this change right [TS]

01:35:02   when you think about okay all of our [TS]

01:35:04   transportation infrastructure is going [TS]

01:35:06   to become automated I mean compare that [TS]

01:35:08   to our entire manufacturing [TS]

01:35:10   infrastructure becoming automated you [TS]

01:35:13   know robots are well it in a [TS]

01:35:15   and production lines are putting people [TS]

01:35:16   out of out-of-work those people that are [TS]

01:35:18   out of work become disenfranchised those [TS]

01:35:21   people that are disenfranchised do weird [TS]

01:35:24   shit at the time when it is time to vote [TS]

01:35:27   it ties back in ties back into trumpism [TS]

01:35:29   where Trump story is that a bunch of [TS]

01:35:31   good jobs all went to China and that we [TS]

01:35:33   can bring this bad butt jobs back to [TS]

01:35:35   China and it's true that obviously a lot [TS]

01:35:37   of stuff is made in china or other [TS]

01:35:39   countries in Asia but I I there's a [TS]

01:35:41   whole bunch of stuff you read I mean [TS]

01:35:43   that's true it's but it's a more [TS]

01:35:44   complicated story in that and that I've [TS]

01:35:46   i think it's i think it's arguable [TS]

01:35:48   didn't at least some people have made [TS]

01:35:49   the argue based on fact that Moore [TS]

01:35:51   manufacturing jobs in the US have been [TS]

01:35:53   lost to automation then too [TS]

01:35:56   yeah yeah now and an identical twin me [TS]

01:35:59   right and vocational training you know [TS]

01:36:02   keep teaching people how to work in that [TS]

01:36:05   new environment is just not there [TS]

01:36:07   that's my saying so you know society [TS]

01:36:09   isn't ready for it you know is it and it [TS]

01:36:11   all these truck drivers that you know [TS]

01:36:12   that they call our shit cross-community [TS]

01:36:15   uh what Megan there's an awful lot of [TS]

01:36:19   all awful lot of people let's face it [TS]

01:36:21   mostly men but not you know that [TS]

01:36:23   certainly a lot more women than it used [TS]

01:36:26   to be who are truck drivers but truck [TS]

01:36:27   driving is is large and very very common [TS]

01:36:31   profession and it is i think going to be [TS]

01:36:35   one of the first that goes away in the [TS]

01:36:36   world of autonomous vehicles help [TS]

01:36:39   I and a potentially it will be better [TS]

01:36:43   for all of us right it's the you may [TS]

01:36:45   think of it it when these vehicles are [TS]

01:36:47   networked together right [TS]

01:36:49   they know a lot more about each other [TS]

01:36:52   than we do right you don't know what the [TS]

01:36:54   intentions of the person driving in [TS]

01:36:56   front of you is if that's a computer in [TS]

01:36:58   front of you you know you can tell your [TS]

01:36:59   GPS coordinates where your destination [TS]

01:37:02   is where you've been all so much gas [TS]

01:37:04   you've got you know if there's all sorts [TS]

01:37:06   of data that can be exchanged between [TS]

01:37:08   these between these devices it's like [TS]

01:37:11   you know it's not one of the shooters [TS]

01:37:13   are way more interesting than a single [TS]

01:37:16   laptop sitting on your desktop right [TS]

01:37:18   huge source of car accidents and it i [TS]

01:37:21   think often non-fatal wounds thankfully [TS]

01:37:23   you know once did but you know for all [TS]

01:37:24   the fate of obviously the fatalities are [TS]

01:37:26   the worst thing worse i mean just [TS]

01:37:28   that right there is why but the the [TS]

01:37:32   minor ones the fender benders on a [TS]

01:37:33   freeway that maybe nobody's hurt at all [TS]

01:37:36   but can you know cause you to be an hour [TS]

01:37:40   and a half late for work [TS]

01:37:41   I Eric 360 lat everything my attention [TS]

01:37:44   Rose your day and I think there was [TS]

01:37:46   they're the ones that are be the easiest [TS]

01:37:47   they're the ones that will be the [TS]

01:37:49   easiest to avoid when every car involved [TS]

01:37:50   is is is autonomous yeah well you've [TS]

01:37:54   seen those those videos at the end of [TS]

01:37:55   the wave propagation right one person [TS]

01:37:57   taps on there are now on their their [TS]

01:38:00   brakes somebody sees the red lights a [TS]

01:38:01   tap on there's no on its own home and it [TS]

01:38:04   you know that wave propagates the point [TS]

01:38:06   where the wave stops right and you know [TS]

01:38:10   yeah it's all happened all of us it's [TS]

01:38:11   like you know why my stopped on the [TS]

01:38:12   freeway right you know there's gotta be [TS]

01:38:14   some accident up ahead of us [TS]

01:38:17   you know five minutes later you know [TS]

01:38:19   you're looking for this accident and [TS]

01:38:20   it's not there right so you know [TS]

01:38:23   eliminate that and everybody's life gets [TS]

01:38:26   a little easier except for the people [TS]

01:38:28   that get paid to drive [TS]

01:38:30   yeah so there's a side by everybody [TS]

01:38:34   knows the sci-fi future the syfy future [TS]

01:38:36   is very few people have to work and we [TS]

01:38:37   have robots you know it to life of [TS]

01:38:39   leisure for everybody and you know robot [TS]

01:38:41   you know it's the UH the people who live [TS]

01:38:43   on the ship in wally right you know [TS]

01:38:47   lounge about the you know the pool deck [TS]

01:38:49   all day long [TS]

01:38:50   yeah and robots bring your food and you [TS]

01:38:54   don't nobody has to work [TS]

01:38:55   I killed his own right but there's there [TS]

01:38:59   is a very painful period between here [TS]

01:39:02   and there because here it's expected it [TS]

01:39:05   to be a successful person you're [TS]

01:39:07   gainfully and fully employed at a you [TS]

01:39:09   know that a is high wage as possible so [TS]

01:39:12   i don't know problems coming let me take [TS]

01:39:17   one last break here and and then [TS]

01:39:19   afterwards we have a great thing to talk [TS]

01:39:21   about your book but let me tell you [TS]

01:39:24   right now that our third and final [TS]

01:39:25   sponsor our good friends at back place [TS]

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01:39:36   backblaze dot-com / daring fireball not [TS]

01:39:40   the talkshow not talk show [TS]

01:39:41   daring fireball they just use that same [TS]

01:39:43   code whether they're on the site or [TS]

01:39:45   whether they're here on the the podcast [TS]

01:39:47   you install it [TS]

01:39:50   it's a great native system pref panel [TS]

01:39:53   runs on your Mac written by former Apple [TS]

01:39:56   engineers doesn't mess up your system or [TS]

01:39:59   gum it up or anyway it's not like some [TS]

01:40:01   kind of gross thing you know like [TS]

01:40:02   running something that runs in the [TS]

01:40:03   background and does something it's it [TS]

01:40:05   gives me the heebie-jeebies back place [TS]

01:40:07   runs and it backs up everything [TS]

01:40:09   everything you want backed up if you [TS]

01:40:11   have an external hard drive and it's [TS]

01:40:12   like a big like for terabyte external [TS]

01:40:14   harddrive well i gotta pay extra for [TS]

01:40:16   that know it will back it up the only [TS]

01:40:18   hits the only thing where it's like well [TS]

01:40:20   that sounds too good to be true the only [TS]

01:40:21   hitch is that the more data you have the [TS]

01:40:23   more external drives the longer it takes [TS]

01:40:24   for that initial backup to get [TS]

01:40:26   everything up there they can't be banned [TS]

01:40:28   with whatever your upstream is from your [TS]

01:40:30   computer to the cloud that's how much [TS]

01:40:32   can get backed up at a time [TS]

01:40:33   ah so it might take a while for that [TS]

01:40:35   initial backup but then after that [TS]

01:40:36   everything gets backed up incrementally [TS]

01:40:38   they have iphone apps android apps a [TS]

01:40:42   website where you can access your backup [TS]

01:40:44   so if you're out about and into your on [TS]

01:40:46   your iPhone and you need like one file [TS]

01:40:48   just to send somebody you can use the [TS]

01:40:50   back plays a plug-in get that file an [TS]

01:40:53   email and offer send it by text message [TS]

01:40:54   or whatever catastrophe strikes [TS]

01:40:57   something happens the roof leaks water [TS]

01:41:01   gets all of your computer shorts it out [TS]

01:41:02   something like that something terrible [TS]

01:41:06   you need to restore everything you can [TS]

01:41:07   get them to put everything you have on a [TS]

01:41:11   hard drive and have it overnighted to [TS]

01:41:13   you by fedex and if you want when they [TS]

01:41:17   do that you can restore it put it on [TS]

01:41:19   your own hard drive and then you can [TS]

01:41:21   send that hard drive you erase it send [TS]

01:41:23   it back to school to back place and i'll [TS]

01:41:26   give you the money back for the dr you [TS]

01:41:28   just pay for the shipping or whatever [TS]

01:41:29   it's it's a great service if you need a [TS]

01:41:31   full restoration you just need one file [TS]

01:41:33   they've restored over 10 billion files [TS]

01:41:36   for the customers [TS]

01:41:37   no gimmicks no additional charges here's [TS]

01:41:39   what it costs five dollars a month per [TS]

01:41:42   computer for unlimited on thrower [TS]

01:41:44   off-site backup [TS]

01:41:45   here's why I am so happy until do that [TS]

01:41:48   do this read this show go home for the [TS]

01:41:51   holidays and [TS]

01:41:53   give your parents give a real present in [TS]

01:41:55   the present him to give your dad at the [TS]

01:41:57   shaving kit from harris or whatever but [TS]

01:41:59   while you're there at their house just [TS]

01:42:01   sign them up for back place [TS]

01:42:03   don't give it to him as a gift because [TS]

01:42:04   backup it doesn't sound like a good gift [TS]

01:42:06   just do it just go to your parents house [TS]

01:42:08   or wherever else you got anybody else [TS]

01:42:10   was in your extended family when your [TS]

01:42:11   home for the holidays [TS]

01:42:12   sign them up for back please put it on [TS]

01:42:14   your own credit card and just know that [TS]

01:42:16   you're done them a great favor for just [TS]

01:42:19   five bucks a month [TS]

01:42:20   yeah what a great thing to do for your [TS]

01:42:21   parents that that in a lot about [TS]

01:42:23   something for you that five bucks as [TS]

01:42:25   cheap as soon as you lose your data and [TS]

01:42:28   I everybody soon as your mom my mom [TS]

01:42:30   calls me up when the village i'll write [TS]

01:42:33   and says this says there's a kernel [TS]

01:42:35   panic and whatever and the thing doesn't [TS]

01:42:38   start up or whatever you just you just [TS]

01:42:41   think you know what [TS]

01:42:42   how great is this i know that I you know [TS]

01:42:44   you all of her stuff all the mom stuff [TS]

01:42:46   your dad stuff is backed up just do it [TS]

01:42:48   for him what a great feeling it would be [TS]

01:42:49   it if you did that so go do that over [TS]

01:42:52   the holidays when you see him go to [TS]

01:42:53   backpage.com / daring fireball to find [TS]

01:42:55   out more and you'll support the show all [TS]

01:43:00   right Craig here we go [TS]

01:43:01   but that look at the making sense of [TS]

01:43:05   color management [TS]

01:43:07   yeah today dollar book from a book apart [TS]

01:43:10   how long did it take you to write about [TS]

01:43:11   you [TS]

01:43:12   the two years started in November 2014 [TS]

01:43:16   and you know you blame me for the the [TS]

01:43:20   non-responsive during fire bod playing [TS]

01:43:23   safari engineers for for this whole [TS]

01:43:26   thing happening they ever ruses mountain [TS]

01:43:31   lion was the release at the time and all [TS]

01:43:35   of a sudden the colors in safari were [TS]

01:43:36   subtly different than the ones and [TS]

01:43:38   chrome what the heck is going on here [TS]

01:43:41   and you know that we have that product [TS]

01:43:43   expo which has you know let you do all [TS]

01:43:45   sorts of screen measurements that stuff [TS]

01:43:47   a lot of designers a lot of developers [TS]

01:43:51   use it two to as though there were [TS]

01:43:53   xscope yeah actually it has an on-screen [TS]

01:43:55   loop that you can it's a little window [TS]

01:43:57   you can drive over another window and [TS]

01:43:58   then you can have it zoom in on that [TS]

01:44:00   window and show you what's underneath it [TS]

01:44:02   persisted eyes and it could be like at [TS]

01:44:05   the time I think you what you're saying [TS]

01:44:06   is you can [TS]

01:44:07   drag it over safari and it you'd see [TS]

01:44:09   this one color and safari and then you [TS]

01:44:11   look at an ex-cop and it would be like a [TS]

01:44:12   slightly color shifted yeah you know and [TS]

01:44:15   and you expect it to be no hash you know [TS]

01:44:18   c 00 and it's like hash c36 what the [TS]

01:44:24   heck is going on here and it turns out [TS]

01:44:26   that they had implemented color [TS]

01:44:27   management for their CSS colors and that [TS]

01:44:32   was like oh ok I'm going to fix this bug [TS]

01:44:35   and that was the start of my learning [TS]

01:44:39   about color management and as I learned [TS]

01:44:42   about it was like I should write this [TS]

01:44:43   down you know maybe make a good blog [TS]

01:44:45   post and it's one of those topics that [TS]

01:44:48   the more you learn about it the more you [TS]

01:44:51   know what you don't know and they got to [TS]

01:44:55   be like 10,000 words and my blog post [TS]

01:44:57   sounds like this is not a blog post [TS]

01:45:00   anymore so I got in contact with the [TS]

01:45:02   Jeff resultant and some other people at [TS]

01:45:05   a book apart and they're like yeah we'd [TS]

01:45:08   love to publish this and only what is it [TS]

01:45:12   about 75 pages [TS]

01:45:13   yeah it I mean that was the hard part [TS]

01:45:14   right taking this really complex topic [TS]

01:45:17   and distilling it and I mean I'd my [TS]

01:45:21   editor it a book part was Tina Lee is [TS]

01:45:24   just awesome because you know she would [TS]

01:45:25   challenge me if I get it was too long [TS]

01:45:27   right [TS]

01:45:28   I understand what you're saying here and [TS]

01:45:30   i really had that you know how to I [TS]

01:45:32   probably brought the book in its [TS]

01:45:34   entirety three different times I i we [TS]

01:45:39   were pretty close to being done and [TS]

01:45:41   apple announced color management and iOS [TS]

01:45:44   10 wait we're not done so you know [TS]

01:45:49   basically two chapters you know the [TS]

01:45:50   chapter on web browsers because rer mile [TS]

01:45:54   s changed significantly in that release [TS]

01:45:56   and chapter on mobile apps [TS]

01:46:02   it was completely rewrite man and sample [TS]

01:46:04   code and all the stuff that goes along [TS]

01:46:06   with it was like well okay but i think [TS]

01:46:09   it came out really well on the end if it [TS]

01:46:12   affects anybody who makes anything for [TS]

01:46:14   the screen [TS]

01:46:15   honestly I mean that answer I'm not just [TS]

01:46:17   trying to copy the book but whether [TS]

01:46:18   you're a designer graphic [TS]

01:46:20   designer who makes assets for you know [TS]

01:46:22   graphical assets for apps and websites [TS]

01:46:24   or if you're a front-end developer on [TS]

01:46:26   the web is making stuff for for you know [TS]

01:46:30   HTML CSS you know web development or if [TS]

01:46:33   you are an app developer for native apps [TS]

01:46:38   for mac or iOS this book is for you and [TS]

01:46:43   and not in no way a tad one of the [TS]

01:46:45   things one of the things that i love [TS]

01:46:46   about the book is at no point to me does [TS]

01:46:49   it is it is it all that clear who the [TS]

01:46:53   main audiences for its balance it's not [TS]

01:46:55   like oh it's a book for programmers but [TS]

01:46:58   if you're a designer you can still get [TS]

01:46:59   something out of it or the other way [TS]

01:47:01   it's it's a book for designers but you [TS]

01:47:03   should read it if you're a programmer [TS]

01:47:04   because you you need to understand this [TS]

01:47:06   stuff [TS]

01:47:07   yeah it's only weakly as we personally [TS]

01:47:09   balanced from all those perspectives [TS]

01:47:10   i'll tell you a little story we [TS]

01:47:12   struggled with the title because they [TS]

01:47:13   thought it initially retinol color [TS]

01:47:15   management for developers and it was [TS]

01:47:17   like now it's for designers to and [TS]

01:47:19   others like working with colors kind of [TS]

01:47:22   like to vague and Jason Santa Maria came [TS]

01:47:27   up with making sense of color management [TS]

01:47:28   was like just click right because it's [TS]

01:47:30   like that's what it's all about right [TS]

01:47:32   we're trying to take this black dark art [TS]

01:47:35   that that everybody's kind of filled [TS]

01:47:40   with some knobs and kind of maybe got [TS]

01:47:42   something working but doesn't really [TS]

01:47:43   understand what's going on [TS]

01:47:45   it's and you know that you know when you [TS]

01:47:48   read the book you realize that making [TS]

01:47:50   sense also applies to our visual sense [TS]

01:47:54   right there's a lot of them but then [TS]

01:47:55   detect the core of color manage really [TS]

01:47:58   the mathematical modeling of how I works [TS]

01:48:01   which to me is it which is in a way to [TS]

01:48:04   really well in the book [TS]

01:48:06   yeah really well that was that was my [TS]

01:48:08   aha moment it's like oh wait [TS]

01:48:10   we've got all these devices that have [TS]

01:48:12   different color profiles different way [TS]

01:48:14   of characterizing color and they all [TS]

01:48:16   kind of that they're a little different [TS]

01:48:17   but then we got this thing called an eye [TS]

01:48:20   which doesn't change it does it you know [TS]

01:48:23   the yes it's changed over you know [TS]

01:48:26   millions of years do the evolution but [TS]

01:48:28   you know and it at its core I mean that [TS]

01:48:32   is the thing with this it does [TS]

01:48:33   change so it's you know of color [TS]

01:48:35   management all revolves around that [TS]

01:48:37   sense of vision so and in terms of being [TS]

01:48:41   well-timed in terms of where we are as [TS]

01:48:43   an industry you're right web browser [TS]

01:48:45   Safari leading the way [TS]

01:48:47   yeah management cancer in the reason [TS]

01:48:50   they did that is clear now right it's [TS]

01:48:52   like they need color management because [TS]

01:48:54   they knew that they were coming out with [TS]

01:48:56   these new displays which have a wider [TS]

01:48:58   can hats the other the other shoe that's [TS]

01:49:01   dropping is the display technologies [TS]

01:49:03   starting with the imac 5k last year [TS]

01:49:07   yep which was their first product with [TS]

01:49:08   the what do they call it a deep color [TS]

01:49:10   gamut it were widely wide color yeah it [TS]

01:49:14   did write this gets into the argument [TS]

01:49:16   you had with our our mutual friend Gus [TS]

01:49:18   me laugh and technically edit edit your [TS]

01:49:21   book Gaspar's dealer [TS]

01:49:23   yeah it and it it he's right text it's [TS]

01:49:27   technically it's deeper you got you know [TS]

01:49:29   16 pics are 16 bits instead of eight so [TS]

01:49:32   yes it's a deeper pixel but that only [TS]

01:49:37   talks about the pixel and I think the [TS]

01:49:39   reason why apple's started calling it [TS]

01:49:41   white colors it not only talking about [TS]

01:49:42   the actual pixels but it's also talking [TS]

01:49:44   about the gamut which is the thing that [TS]

01:49:46   you know these displays can display more [TS]

01:49:48   color and yeah it's it's not excited [TS]

01:49:51   about like right now right right now [TS]

01:49:52   when you look at the display and it was [TS]

01:49:54   immediately obvious it didn't write the [TS]

01:49:56   the thing that I'm here in fact my wife [TS]

01:49:58   got one of these new 4k LG display's for [TS]

01:50:02   her new a macbook pro and it was like [TS]

01:50:08   the first thing she said to me was like [TS]

01:50:10   wow this display looks great right [TS]

01:50:13   Horace Horace it is that the same thing [TS]

01:50:16   about the the the ipad pro the 9.7 inch [TS]

01:50:19   iPad pro the first iOS device that had a [TS]

01:50:22   white color places there's something [TS]

01:50:25   striking about this play I don't know [TS]

01:50:26   what it is but it just it looks great [TS]

01:50:29   it's and that that the way that I [TS]

01:50:32   explain it to people it's like the you [TS]

01:50:34   know if you only ever had a bass speaker [TS]

01:50:36   rate the old you never listen to music [TS]

01:50:40   on you know a bass speaker and then [TS]

01:50:43   somebody gave you a tweeter you would be [TS]

01:50:45   like wow this sounds a lot better [TS]

01:50:47   you know you basically you're getting [TS]

01:50:48   more detail right you you become [TS]

01:50:51   accustomed to something and that's what [TS]

01:50:53   retina was reading I gave us more pixels [TS]

01:50:55   people picked up it on immediately but [TS]

01:50:58   then you start talking about a 0 a wider [TS]

01:51:03   range of tonal values and it's a lot [TS]

01:51:05   harder to express that you know it's [TS]

01:51:08   like you know you should be more dynamic [TS]

01:51:09   range in your music and it's like it [TS]

01:51:11   sounds better but you don't really know [TS]

01:51:13   why and I don't think it's any I don't [TS]

01:51:16   think there's any trick to which which [TS]

01:51:18   came first [TS]

01:51:19   retin-a resolution is far more important [TS]

01:51:21   I'm yeah you know I don't think [TS]

01:51:23   everybody would agree i'd rather have a [TS]

01:51:24   Retina resolution without the deep gamut [TS]

01:51:26   than to have a deep gamut display but [TS]

01:51:28   the old pre-reading a resolution is not [TS]

01:51:30   right right right is more important [TS]

01:51:32   that's more noticeable but the next step [TS]

01:51:34   is clearly increasing the number of [TS]

01:51:37   colors that's why I think Apple goes [TS]

01:51:38   with wide because I think they're [TS]

01:51:40   describing it from the users perspective [TS]

01:51:41   yeah absolutely yeah yeah they give you [TS]

01:51:44   a wider vision of of your of your life [TS]

01:51:48   and you know that the fact that the the [TS]

01:51:52   iphone cameras now are shooting and [TS]

01:51:55   display p3 you know there's gonna be a [TS]

01:51:56   lot more of these wide gamut of floating [TS]

01:52:00   around you know the answer that right it [TS]

01:52:04   was there already are great every photo [TS]

01:52:06   that's taken with an iphone 7 already [TS]

01:52:08   it's here [TS]

01:52:09   yeah and and you know that we actually [TS]

01:52:11   that the guys at Instagram mike krieger [TS]

01:52:17   and then the the crew there I i gave an [TS]

01:52:20   early version of the book because I knew [TS]

01:52:22   you know they're going to have this [TS]

01:52:25   problem you know the you know you kind [TS]

01:52:28   of get apple loves to have apps on stage [TS]

01:52:32   when they announce something that was [TS]

01:52:33   pretty obvious to me that the display p [TS]

01:52:35   3 screens and cameras were coming to the [TS]

01:52:38   next iphone connect the dots ok and I'll [TS]

01:52:41   give a copy of the book and it really [TS]

01:52:43   helped them right over there when the [TS]

01:52:45   ipad pro got it [TS]

01:52:46   yeah the ipad pro got the wide color [TS]

01:52:48   gamut within the 9.7 form factor in [TS]

01:52:51   March it i thought it was a sure thing [TS]

01:52:53   that the iphone would get me too and it [TS]

01:52:55   and and that explained to you know the [TS]

01:52:58   again practice you know mountain lion [TS]

01:53:00   the guy [TS]

01:53:00   as in safari changing the way things [TS]

01:53:03   work suddenly it all kind of fell into [TS]

01:53:06   place that ok this is not just a mac [TS]

01:53:09   thing this is iOS thing this is it all [TS]

01:53:12   turns out that the touch bar on the new [TS]

01:53:16   macbook pros is a display p3 gamut on an [TS]

01:53:21   old toilet yeah on i'll let you know [TS]

01:53:24   that [TS]

01:53:25   yeah so it's gonna be everywhere and and [TS]

01:53:27   and I did I felt that is great and as [TS]

01:53:30   developers who are just thinking that [TS]

01:53:32   the pixel is you know it's a red a bit [TS]

01:53:36   of green eight bits of blue you're in [TS]

01:53:38   for some surprises when that no longer [TS]

01:53:42   just eight bits number one and number [TS]

01:53:44   two it's characterized by an icc color [TS]

01:53:50   profile right here you that's and that's [TS]

01:53:53   the thing that I am describing in the [TS]

01:53:58   book and then a challenge for people [TS]

01:54:01   working today it it'll i'm not going to [TS]

01:54:05   say it will be easier but in a way it [TS]

01:54:07   would be like let's fast forward 10 [TS]

01:54:08   years and I think we can probably guess [TS]

01:54:11   that 10 years from now almost all [TS]

01:54:14   commonly used devices will have the wide [TS]

01:54:17   color displays oh yeah yeah absolutely [TS]

01:54:21   yeah you know it is it it's a [TS]

01:54:22   competitive advantage for apple right [TS]

01:54:24   now right yes AR there ahead of the game [TS]

01:54:27   right but they were the head of a game [TS]

01:54:29   with retina right there have you can [TS]

01:54:31   handle a lot of technologies [TS]

01:54:33   this looks better is it is a compelling [TS]

01:54:36   competitive advantage in almost every [TS]

01:54:39   single field but there's almost no [TS]

01:54:42   market where this looks better than the [TS]

01:54:44   competition is not even a seriously I'm [TS]

01:54:47   not even being a jerk but even like if [TS]

01:54:49   you're selling produce if you have fresh [TS]

01:54:51   fruit that looks better than the store [TS]

01:54:53   across the street it's better it's a [TS]

01:54:55   competitive advantage [TS]

01:54:56   yeah that's one of the things you said [TS]

01:54:58   yeah yeah that's one of things that [TS]

01:54:59   pissed me off about the the google pixel [TS]

01:55:02   comparisons with the iphone all the [TS]

01:55:05   comparisons i looked at were in the srgb [TS]

01:55:07   colour space they had to actually take [TS]

01:55:09   the photo that came off of the iphone [TS]

01:55:11   and crap laughs I it to compare [TS]

01:55:14   on their you know their webpage right [TS]

01:55:17   they think we've talked about this and [TS]

01:55:18   there were some of these some of these [TS]

01:55:20   competitions it are you know like hey [TS]

01:55:22   let's compare the google pixel to the [TS]

01:55:23   iphone 7 and photos it looks like [TS]

01:55:26   whatever they did to reduce the color [TS]

01:55:29   gamut and some of the cases it it really [TS]

01:55:32   wash them out [TS]

01:55:33   I mean as its there's different ways to [TS]

01:55:35   do it there is no easy way to just say [TS]

01:55:37   take this image that was shot with a [TS]

01:55:38   wide color gamut and just do the one [TS]

01:55:41   true way to show it on a on a bright [TS]

01:55:44   free you know or play or does he make [TS]

01:55:46   some of them converted in a way that [TS]

01:55:48   really washed it out [TS]

01:55:49   yeah or you can if you then decide okay [TS]

01:55:53   i'm going to just ignore the color [TS]

01:55:54   profile you've got a different problem [TS]

01:55:56   right you've got color shifting so it's [TS]

01:55:58   either going to walk out or it's going [TS]

01:55:59   to shift so you really eat and and [TS]

01:56:04   that's why we're developers need them [TS]

01:56:06   started understanding this stuff right [TS]

01:56:07   if you're going to present this good [TS]

01:56:09   high-quality photography on your web [TS]

01:56:11   page or on your mobile app or wherever [TS]

01:56:14   you need to understand what you're [TS]

01:56:15   dealing with and we'll hear this [TS]

01:56:18   that is why i love the book i love the [TS]

01:56:20   book and I I you kind enough to ask me [TS]

01:56:23   to write the foreword for it and i did [TS]

01:56:25   and i hope it turned out alright but the [TS]

01:56:28   right forward I'm very happy you did [TS]

01:56:30   that as it may be the not had word then [TS]

01:56:32   of it is that what makes the book great [TS]

01:56:34   is that you don't just say here's what [TS]

01:56:37   to do to make your stuff look right you [TS]

01:56:38   explain why right if you do this this is [TS]

01:56:43   why it will look right on all of the [TS]

01:56:47   displays your targeting whereby right is [TS]

01:56:49   the best it could possibly look [TS]

01:56:51   according to your intentions as the [TS]

01:56:52   designer or the photographer or whatever [TS]

01:56:55   it is that you're displaying here's why [TS]

01:56:57   here's what to do and why and [TS]

01:57:00   understanding it it makes it so much [TS]

01:57:02   easier to remember it and it's also more [TS]

01:57:04   satisfying because that's to me at the [TS]

01:57:07   Voodoo of before and like the eye-opener [TS]

01:57:09   for me was that it for me there [TS]

01:57:11   something that was completely opposite [TS]

01:57:13   of what i expected is that sometimes in [TS]

01:57:14   some cases you're actually better off [TS]

01:57:16   you the right thing to do is not to [TS]

01:57:18   embed a color profile right [TS]

01:57:20   right right I've always done that and [TS]

01:57:23   then it did things don't look right my [TS]

01:57:24   daring fireball you know 5825 a it [TS]

01:57:29   doesn't quite look right it's like [TS]

01:57:30   always in the background to YY and i [TS]

01:57:32   started flipping switches and then all [TS]

01:57:34   of a sudden I've got over exported ping [TS]

01:57:36   that looks right here and there okay at [TS]

01:57:39   it I'm happy because now I've got this [TS]

01:57:42   asset that looks at it to my eyes right [TS]

01:57:44   on both chrome and safari but because i [TS]

01:57:46   don't know why it it's like I lose a [TS]

01:57:48   little sleep at night [TS]

01:57:49   yeah right and then you go look at ipad [TS]

01:57:52   or an android device and it's wrong to [TS]

01:57:55   think that that's it that's the classic [TS]

01:57:57   ones i have [TS]

01:57:58   oh la la how does all the end so the [TS]

01:58:03   other thing that too I that I really [TS]

01:58:04   love about this book and I think it [TS]

01:58:05   really shows and now you even spoke [TS]

01:58:07   about working with your editor is that [TS]

01:58:09   it it clearly a lot of work went into [TS]

01:58:13   what's there but then a lot of work went [TS]

01:58:15   into taking out what's not there and [TS]

01:58:17   there was an old adage in the print days [TS]

01:58:19   and i know a lot of people buy their [TS]

01:58:20   books now as ebooks and and for computer [TS]

01:58:22   books that particular that's true but in [TS]

01:58:25   the print days there was a real problem [TS]

01:58:28   and people who are releasing textbooks [TS]

01:58:30   which was that I this is true i may have [TS]

01:58:33   spoken too [TS]

01:58:35   I one time I met Tim O'Reilly and even [TS]

01:58:37   spoke to him about it but that they knew [TS]

01:58:39   based on on on sales that based on [TS]

01:58:42   topics what people would do is they go [TS]

01:58:44   into the bookstore and they knew they [TS]

01:58:47   wanted to get a book on SQL and they did [TS]

01:58:49   there's 12 of them so they would just [TS]

01:58:51   buy the thickest one because they would [TS]

01:58:53   think well they're all forty dollars [TS]

01:58:54   i'll just get this one that's thicker [TS]

01:58:56   and figure it's got more got a nice [TS]

01:58:58   night relation i hated those books that [TS]

01:59:00   had you know just reams and reams of [TS]

01:59:01   source code in the book [TS]

01:59:03   it's like oh I didn't know they were [TS]

01:59:04   going to just add it out just there was [TS]

01:59:06   there wasn't any we have here a really [TS]

01:59:10   strong provable correlation between [TS]

01:59:12   best-selling books by topic and best [TS]

01:59:15   topics by length the the longer thicker [TS]

01:59:17   books by the topic were tended to be the [TS]

01:59:20   best sellers and that didn't make them [TS]

01:59:22   the best books sometimes the best book [TS]

01:59:24   is is shorter sometimes they're did you [TS]

01:59:26   know there are some great books some [TS]

01:59:28   great technical books that are really [TS]

01:59:29   think you know that their programming [TS]

01:59:31   pearl is one that I go to all the time [TS]

01:59:33   yet [TS]

01:59:33   laerdal in and don't do right you know [TS]

01:59:36   the daughter could get programming that [TS]

01:59:38   that can't be a short book anything it [TS]

01:59:40   takes up it takes up a whole shelf right [TS]

01:59:43   that's great but there are other books [TS]

01:59:45   that really should be you know the fact [TS]

01:59:47   that this is 70 pages is because there [TS]

01:59:49   are 75 whatever it is it's their 75 [TS]

01:59:51   pages to say about it and that's the 75 [TS]

01:59:53   pages that are in the book and yep it [TS]

01:59:55   really shows it's like building rocks [TS]

01:59:58   what a deal [TS]

01:59:59   it's like building program [TS]

01:59:59   it's like building program [TS]

02:00:00   product right you the the the parts you [TS]

02:00:02   take away are the hardest and most [TS]

02:00:04   important when you create you should be [TS]

02:00:06   really proud of this book [TS]

02:00:08   anybody out there listening if you wore [TS]

02:00:10   have any sort of job that entails [TS]

02:00:12   putting pixels on two screens and you [TS]

02:00:14   want them to look right i highly [TS]

02:00:16   recommend this book i really do mean it [TS]

02:00:18   I mean it from the bottom of my heart I [TS]

02:00:20   don't know there are even written a [TS]

02:00:21   forward to a book before [TS]

02:00:22   yeah but I did it not because you're my [TS]

02:00:24   pal but because the book is good [TS]

02:00:27   I don't frankly i don't really like you [TS]

02:00:28   that much yeah I buy you drinks every [TS]

02:00:32   once in a while so you know that's [TS]

02:00:33   there's that a book apart product you [TS]

02:00:38   don't make any outgoing and it's just [TS]

02:00:40   the you know don't just check out my [TS]

02:00:42   book the whole a book apart family [TS]

02:00:45   that's true great [TS]

02:00:46   there's actually very mean that they've [TS]

02:00:48   got a they they've got that notion of [TS]

02:00:50   shorter is better and you know if you're [TS]

02:00:53   looking about anything about roof [TS]

02:00:54   responsive web design for example intent [TS]

02:00:57   you know they've got an awesome book on [TS]

02:01:00   it and I and it's as somebody who is [TS]

02:01:03   personally who does judge books by car [TS]

02:01:05   covers I i judging by the contents to [TS]

02:01:09   but that the whole thing you can't judge [TS]

02:01:10   a book by the cover it's a bunch of [TS]

02:01:11   bullshit [TS]

02:01:12   yeah in my opinion better books tend to [TS]

02:01:14   look better their books are gorgeous [TS]

02:01:15   thanks to Jason Jason santa maria and [TS]

02:01:18   the outside I know he's the the head [TS]

02:01:19   designer there but boys [TS]

02:01:21   he's good with typography in their books [TS]

02:01:23   also are first-class print books I know [TS]

02:01:26   your book is an e-book only but the that [TS]

02:01:28   there Derek publisher that treats their [TS]

02:01:30   ebooks every bit as lovingly in every [TS]

02:01:33   regard as they do their their print [TS]

02:01:35   books [TS]

02:01:36   yeah it's it's it's you know it when [TS]

02:01:40   Jason showed me that the first comp for [TS]

02:01:42   the book I was like that this is this is [TS]

02:01:45   this is a real thing now and ya got me [TS]

02:01:48   really excited just just by looking at [TS]

02:01:50   that cover and it was just wasn't hard [TS]

02:01:53   here's my technical question was a hard [TS]

02:01:55   for the covers gorgeous especially the [TS]

02:01:58   bottom left corner or just forward by [TS]

02:02:00   john gruber i love that well anyway [TS]

02:02:03   thank you very much for your time for [TS]

02:02:05   being on the show [TS]

02:02:06   thank you even more for writing this [TS]

02:02:08   excellent book everybody should go get a [TS]

02:02:10   copy it is absolutely terrific [TS]

02:02:13   I want to thank our sponsors Harry's get [TS]

02:02:16   a shaving kit [TS]

02:02:17   Squarespace build your own website [TS]

02:02:19   backblaze back up your computer and [TS]

02:02:22   backup backup your family members to get [TS]

02:02:24   form [TS]

02:02:24   Thank You Craig [TS]