The Talk Show

169: ‘A Murder of Eeros’, With Special Guest Matthew Panzarino

 

  alright we gotta move is that there's an [TS]

  emergency scheduled episode of the [TS]

  talkshow Matthew panda Reno's be kind [TS]

  enough to shuffle the schedule recording [TS]

  on wednesday night we got a baseball [TS]

  game coming up big important wild-card [TS]

  game with that the Giants and the Mets [TS]

  I've got travel plans this weekend that [TS]

  have been rescheduled because there's [TS]

  apparently a hurricane is coming towards [TS]

  the United States and so we can either [TS]

  record a short episode right now [TS]

  short for the talk show or a probably [TS]

  know episode until next week so anybody [TS]

  who looks at the time on this and says [TS]

  wow that's too short [TS]

  well it's better than nothing and for [TS]

  those of you who've been begging for [TS]

  shorter episodes of the show here you go [TS]

  to gift just for you [TS]

  you're welcome thank the wild-card yeah [TS]

  race ya i'm not a giants fan but my [TS]

  family is there [TS]

  yeah you gotta watch yep and the west [TS]

  coast team you know it's the hometown [TS]

  team so you gonna watch anyway I tell [TS]

  people this i'm sure you know this [TS]

  because I also know your uniform nerd i [TS]

  tell people this and it blows people's [TS]

  minds even baseball fans that the Mets [TS]

  the the brooklyn dodgers in the New York [TS]

  Giants left New York within like a year [TS]

  of each other and it was like I don't [TS]

  know 99 or 60 and it left New York which [TS]

  used to have two nationally teams with [TS]

  no national league teams and so they [TS]

  created the Mets to fill the void left [TS]

  behind by both teams and because it was [TS]

  two teams the Mets colors are Dodger [TS]

  blue and giant orange and I tell people [TS]

  this and they're they're like no they're [TS]

  not and then they go look at the Met [TS]

  uniforms and they're like oh well [TS]

  actually weird and I'm like I and don't [TS]

  you think it's a little weird don't you [TS]

  think it's a little weird that those [TS]

  colors don't really go that well yeah [TS]

  yeah that was the crime of expediency [TS]

  there was no there's no careful designer [TS]

  behind that one I don't think and it's [TS]

  you know the other color for the Dodgers [TS]

  are the giants at least is black which [TS]

  doesn't really you can't really mixed [TS]

  with anything so it's really the you [TS]

  know as long as you're going to go with [TS]

  this idea which was a sketchy idea i [TS]

  think in the first place but there you [TS]

  go there remind you and this is it's [TS]

  like not the same colors but it reminds [TS]

  me of the mellow yellow car in [TS]

  days of thunder because those colors [TS]

  just so awful but it's just like reminds [TS]

  me of a of a color scheme that would be [TS]

  out of that scar like you know over like [TS]

  a late late nineties NASCAR car you know [TS]

  they're like they're more sedate these [TS]

  days [TS]

  yeah who do you like in a game tonight I [TS]

  think that you know I think the gentle [TS]

  pull it out they tend to they tend to [TS]

  somehow by hook or crook they tend to [TS]

  like will react better under pressure [TS]

  and come through and you know I never [TS]

  count Bumgarner out nobody's a just an [TS]

  amazing picture and he said he's a beast [TS]

  so syndergaard my mouth [TS]

  syndergaard for pitching for the Mets is [TS]

  one of the best pitchers in baseball you [TS]

  can't go wrong with the Mets have got to [TS]

  like their chances but I think right now [TS]

  given the last 34 years of baseball in a [TS]

  big game [TS]

  I don't think anybody is better than [TS]

  bunkar I mean the record you know [TS]

  yeah it's crazy i mean the the world [TS]

  series their last world series when was [TS]

  just insane you know when ya know just [TS]

  it is called me back in i'll do it [TS]

  it was as close to 12 years ago was [TS]

  about as close as you can get to us to a [TS]

  single person one man winning the World [TS]

  Series first team to visit it's really [TS]

  thats you know there's no other way to [TS]

  put it [TS]

  I i really hope the giants lose at some [TS]

  point though because i had if they win [TS]

  the goddamn world series again and that [TS]

  does every other year they what they [TS]

  would have wanted and yeah every other [TS]

  year 12 12 10 10 10 12 14 16 yes Aria 10 [TS]

  12 14 16 right and then you know they're [TS]

  gonna finish last . places [TS]

  yeah exactly they're gonna be [TS]

  insufferable to you know like all of the [TS]

  fans of being insufferable I mean I [TS]

  locate iluv the Warriors you know i love [TS]

  steph curry and I wish they would have [TS]

  won but I'm almost kind of glad I didn't [TS]

  because if they wanted the Giants one of [TS]

  the same year would just be impossible [TS]

  I just be impossible and they did take [TS]

  it to inseparable levels because there [TS]

  was a story Africans who published it [TS]

  might have been the business week but I [TS]

  know someone even sports publication but [TS]

  somebody out of peace on the on the [TS]

  Warriors while there are still months [TS]

  away from the playoffs about how Silicon [TS]

  Valley geniuses have had one you know [TS]

  beaten the NBA and its own game [TS]

  created an unbeatable team and it's like [TS]

  a take it easy guys [TS]

  yeah that was so that was a pretty [TS]

  remarkable piece of PR placement I was [TS]

  but I was pretty staggered by the fact [TS]

  that one thing and I you know you're a [TS]

  Yankees fan too i think one thing all [TS]

  youngest fans can agree on is that we do [TS]

  not like insufferable fans blow right [TS]

  championships right because we're so [TS]

  humble and fall to the earth [TS]

  exactly i heard calling card printer [TS]

  exactly [TS]

  I who else you like in the baseball [TS]

  playoffs I i gotta say i'm gonna go with [TS]

  the obvious answers and it really pop [TS]

  pick first if you don't mind I'm gonna [TS]

  scare ya Cubs and I'm i really hate to [TS]

  say the following two words Red Sox Red [TS]

  Sox but then I hope the Cubs beat the [TS]

  red sox like that would assume you would [TS]

  be delicious right yeah yeah that would [TS]

  be I mean the Cubs you know I don't know [TS]

  I don't know I mean I think the Red Sox [TS]

  is probably my number one pick and i [TS]

  would really detest that the Dodgers won [TS]

  but they've been playing so incredibly [TS]

  well aside from these last three games [TS]

  which the Giants destroyed them yeah but [TS]

  yeah I mean I think I think we could see [TS]

  the one of those i think that when I [TS]

  watch them because i was watching to see [TS]

  the vin scully telecasts and it just [TS]

  looked to me like the Dodgers I know [TS]

  they were still fighting for for you [TS]

  know home field and stuff like that [TS]

  there did wasn't like the games didn't [TS]

  matter but they had already once they [TS]

  blocked up that they were gonna be the [TS]

  you know the middle still working to [TS]

  catch the Cubs so they weren't going to [TS]

  get to play the wild-card team and I [TS]

  feel like I field wasn't enough to [TS]

  really fire them up they played flat [TS]

  mmm yeah i think so I mean it was it was [TS]

  kind of you know bittersweet to I mean [TS]

  you have been Scully coming in you know [TS]

  doing Collin those games last games in [TS]

  San Francisco and so it was so cool to [TS]

  see and it was just like a man you know [TS]

  when one first win one for VIN but not [TS]

  well and they got it on the the last [TS]

  dodger game you know I mean like yeah i [TS]

  mean last home game for the Dodgers so [TS]

  light home game for the Dodgers one with [TS]

  the dramatic walk-off home run that [TS]

  Scully got the call yeah that's true so [TS]

  I feel like he does [TS]

  yeah it is parking okay yeah they got [TS]

  that way [TS]

  anyway as we speak literally with the [TS]

  start of this podcast was the the last [TS]

  holdup was big breaking news [TS]

  puh by you yeah uh yeah so Samsung [TS]

  acquired live which is the company [TS]

  created by founded by dad Klaus madam [TS]

  chair and Chris Brigham who all worked [TS]

  on Cirie which was acquired by apple in [TS]

  2010 so they create the left in 2012 [TS]

  well over the years several of them left [TS]

  but dog left in 2012 founded a div which [TS]

  is a next gen AI and then worked on that [TS]

  for several years and has just sold it [TS]

  to samsung which is i think is sort of [TS]

  it they were either i hate to say i'm [TS]

  not going to say that they were built to [TS]

  be sold but i think it is then we can [TS]

  get to Google's announcements we will [TS]

  get to Google's answers later in the [TS]

  show but i feel like these sort of AI [TS]

  systems assistance systems are [TS]

  fundamentally have to be built into the [TS]

  devices [TS]

  you can't just be a nap right and and [TS]

  right as a standalone company that's [TS]

  what viv would have been is you know you [TS]

  have to launch the vApp and then do your [TS]

  stuff and you could there's some cool [TS]

  you know that's how series started to [TS]

  but the everybody is moving in the [TS]

  direction of integrating these things [TS]

  into a system level so that you can [TS]

  address that you know yet whether it's [TS]

  so you can say that the device hey [TS]

  dingus you know I'm you know to go get [TS]

  me an uber whatever that the baby or to [TS]

  just have access to a button like the [TS]

  way that the new google assistant works [TS]

  with a long press on the home button and [TS]

  the same way that zero works at cetera [TS]

  right yeah i mean i think with viv I [TS]

  talk to . quite a bit you know we [TS]

  interviewed him in May at our conference [TS]

  in New York and I had talked to him a [TS]

  little bit previously obviously in the [TS]

  run-up and you kind of get the feel for [TS]

  what to talk about onstage and if [TS]

  they're their philosophy nice set of us [TS]

  onstage to it's not like private [TS]

  information anything but he said that [TS]

  they want to you know they wanted to [TS]

  launch the app as a sort of proof of [TS]

  concept [TS]

  right but their vision was the vivid [TS]

  button in every app next to every search [TS]

  bar etc etc and I you know at the time [TS]

  and I told him this thing that's like [TS]

  incredibly optimistic right because [TS]

  everybody's sort of in introducing their [TS]

  own systems of this type specifically [TS]

  because they don't want to be [TS]

  disintermediated by you know somebody [TS]

  else's system right [TS]

  apple in you know introduce serie for a [TS]

  variety of reasons but one of those [TS]

  reasons is it you go to Google less with [TS]

  it right you go to you go out to some [TS]

  competitors product less with it and the [TS]

  with Apple it's a little different [TS]

  equation you know you're slicing and the [TS]

  pie little different is it doesn't [TS]

  necessarily make its money when you do a [TS]

  google search and click on that right [TS]

  but it it does compete with device [TS]

  makers like Samsung and other folks who [TS]

  are trying to you know carve out a piece [TS]

  of people's life you know and lock them [TS]

  into a system that says look I know so [TS]

  much about you I i know all of these [TS]

  things that I need to know to deserve [TS]

  you well and to do the things you want [TS]

  me to do with efficiency [TS]

  why would you ever leave why would you [TS]

  ever go you know why did why do you want [TS]

  to do that and I think that that is an [TS]

  insurmountable or will be insurmountable [TS]

  very very soon as far as you know [TS]

  customer Locke in and like a third [TS]

  entrance into the system so honestly [TS]

  this is a good time for them I mean he [TS]

  said this is about ubiquity because [TS]

  Samsung has you know 500 million devices [TS]

  or whatever which you know that's a fair [TS]

  statement like if you want to be [TS]

  ubiquitous what are you do who you gonna [TS]

  go to settle for companies and three of [TS]

  them have their own already [TS]

  you know I mean yep and yeah I I i think [TS]

  it was destined to be acquired by [TS]

  somebody whether would be Apple or [TS]

  Google or Amazon or Microsoft who would [TS]

  buy them to integrate with what they are [TS]

  already working on or someone like [TS]

  Samsung who is the biggest example i can [TS]

  think of who just had this glaring hole [TS]

  in their own you know technology that [TS]

  they own that that that plays this game [TS]

  so right kind of I don't know any I'd [TS]

  never met the guy so but just from my [TS]

  armchair quarterback position across the [TS]

  continent it [TS]

  I'm [TS]

  I think this is huge news but I'm not [TS]

  the least bit surprised that Samsung [TS]

  bottom [TS]

  yeah no not at all i mean i think it's [TS]

  it's definitely if you were to have [TS]

  asked me a couple of days ago you know [TS]

  which which company would buy this you [TS]

  know that like i said there's only a [TS]

  handful and I was telling somebody else [TS]

  and they're like oh I don't know you [TS]

  know if they're so far along that they [TS]

  couldn't have been helped by viv you [TS]

  know by this team and I think that it's [TS]

  true that Amazon or Google or Apple [TS]

  could definitely have have utilized this [TS]

  technology and expertise right because [TS]

  they've got an insane team but at the [TS]

  same time they've already sort of made [TS]

  their bed and now they have to build on [TS]

  top of that bed and this isn't the time [TS]

  to be taking that bed and throwing it [TS]

  out and purchasing a new bed you know [TS]

  and i think that that is its simplistic [TS]

  analogy but AI systems like this that [TS]

  need to be trained and integrated are [TS]

  not like plug-and-play you know you [TS]

  don't just kind of x 1 and then instead [TS]

  hey I as a as a concept is an additive [TS]

  concept so you can sort of pour into [TS]

  other buckets and it will improve them [TS]

  but if you're looking for like a cross [TS]

  device cross-platform solution that sort [TS]

  of you know is your brain across all of [TS]

  this that recognizes people and their [TS]

  context and serves them that's not [TS]

  something you just buy and go click [TS]

  click I mean theory took a long time to [TS]

  integrate and it's still like far from [TS]

  as sophisticated as it could be [TS]

  or or sophisticated as it is but Apple [TS]

  has not yet you know unlocked those [TS]

  capabilities [TS]

  yeah yeah and you know i just posted i [TS]

  just link to the article like literally [TS]

  while recording but I link to the [TS]

  article at TechCrunch and my quick [TS]

  comment is just does anyone disagree [TS]

  that AI system technology is table [TS]

  stakes for the next decade [TS]

  yeah i don't know i think this is one of [TS]

  those rare things where everybody agrees [TS]

  I don't know anybody who disagrees with [TS]

  this you know you how you get the [TS]

  person's like no that's stupid nobody [TS]

  should have one of those right and I [TS]

  know it's just another way for samsung [TS]

  to sort of assert their independence [TS]

  from google you know it right terms of [TS]

  being at did it is not a good position [TS]

  to be in for them to be big jump [TS]

  weekly beholden to google to provide all [TS]

  of that intelligence not at all not at [TS]

  all it doesn't make any sense for them [TS]

  and it hasn't made sense for a while [TS]

  which is why they've been experimenting [TS]

  with these and other stuff but with [TS]

  Samsung they have two options they can [TS]

  sort of try to create a mobile operating [TS]

  system right like trying to like do a [TS]

  nandroid right . android and just like [TS]

  turn and burn and make a mess of things [TS]

  and in the go as fast as they can and [TS]

  then have to clean it all up like [TS]

  honestly enjoyed what I we joked about [TS]

  this portion analogy with the whole you [TS]

  know the iphone like cave just refine [TS]

  this portion thing but there's sort of [TS]

  another saying about Porsha which is [TS]

  that they made a mistake 50 years ago [TS]

  and I spent 50 years fixing it and that [TS]

  that mistake was the teammate on rear [TS]

  wheel we will drive car with an engine [TS]

  in the back right [TS]

  it's like now that doesn't the physics [TS]

  anybody check the physics and so you [TS]

  know they're famously 911 famously [TS]

  squarely and hard to drive and have [TS]

  gotten better they've added traction [TS]

  control and new suspension and steering [TS]

  assistance and you know better [TS]

  differentials and blah blah blah right [TS]

  on but it took 50 years to get the [TS]

  window space where you can actually take [TS]

  a 911 out and drive it to the store and [TS]

  back and not be afraid you're going to [TS]

  end your life you know and like if if it [TS]

  rains for like three seconds it's like [TS]

  done you might as well pull over [TS]

  no but i think that that is an [TS]

  interesting analogy when you look at [TS]

  Android because android was created out [TS]

  of necessity you know what sort of [TS]

  created to be one thing and then [TS]

  purchased and then modified for other [TS]

  uses and has been essentially fixed [TS]

  right over the intervening years it like [TS]

  patches have been placed on holes and [TS]

  things have been us [TS]

  d soldered and taken out and Bolton new [TS]

  things have been bolted on and it's in [TS]

  the shape where you could conceivably [TS]

  say oh you know I could pick up an [TS]

  android phone and use it for pretty much [TS]

  nine-tenths of my tasks or an iPhone and [TS]

  those differentiating factors are really [TS]

  like the personalization and [TS]

  customization and an artificial [TS]

  artificial intelligence is a part of [TS]

  that like does my phone recognize me and [TS]

  everything I have to know I need to know [TS]

  so if you look at samsung you go should [TS]

  sam some pull an Android and build an OS [TS]

  from scratch or should it start with the [TS]

  core differentiating factor which is the [TS]

  the eye and then sort of work outwards [TS]

  from there because it has android [TS]

  doesn't really need to build something [TS]

  new [TS]

  Google's like open you know you can have [TS]

  all this almost all the stuff except for [TS]

  the google stuff right and that's that's [TS]

  samsung going well why don't we just [TS]

  build their own quote unquote google [TS]

  stuff right the stars that allows people [TS]

  to go all i can pick up my samsung and [TS]

  just ask it something i can talk to my [TS]

  fridge and ask it something right which [TS]

  is going to be it [TS]

  this actually works out almost seems [TS]

  like we planned this but it actually is [TS]

  a pretty good segue into Google's event [TS]

  which was yesterday as we record earlier [TS]

  this week that made by google event but [TS]

  first since we're moving right along [TS]

  I'm going to thank our first sponsor is [TS]

  our good friends at fracture fracture is [TS]

  the company you know them they print [TS]

  your photos directly on glass I think [TS]

  there's probably a lot of people up that [TS]

  probably think well glass is heavy so [TS]

  this is like a heavy thing to put on the [TS]

  wall [TS]

  one of the things I don't mention it I'm [TS]

  stealing this from market by the way [TS]

  markup mention this point on on ATP but [TS]

  I'm stealing it [TS]

  one of the things that makes up these [TS]

  fracture prints so remarkable is how [TS]

  lightweight they are they they come they [TS]

  self hanging they call it but everything [TS]

  you need to hang it on the wall is on [TS]

  the back of this piece of glass so you [TS]

  send them your photos they print them [TS]

  directly on the glass [TS]

  it looks like it's right on the surface [TS]

  of the glass edge-to-edge [TS]

  corner-to-corner no frame necessary it's [TS]

  just the glass and then there's just the [TS]

  the thing you need to hang it on the [TS]

  wall you just you know that they don't [TS]

  come to your house and put the nail in [TS]

  the wall but other than that it's it it [TS]

  hangs itself super-lightweight almost [TS]

  like lighter than you think it could be [TS]

  which makes you feel really good hanging [TS]

  on the wall because you don't feel like [TS]

  hey this is like a big heavy piece of [TS]

  glass it's gonna break and put broken [TS]

  glass all over the floor whatever [TS]

  quality is excellent [TS]

  I mean these this is how I print photos [TS]

  I don't you know I can't imagine why [TS]

  would print them some other way [TS]

  great quality all sorts of great sizes [TS]

  great price they are made in a [TS]

  carbon-neutral factory right and [TS]

  beautiful gainesville floor [TS]

  and here's the thing they're up in there [TS]

  there there sponsorships recently [TS]

  September our in October because these [TS]

  are fantastic gifts [TS]

  I'd really are it'sit's both they make [TS]

  the people like you're you're you're [TS]

  given the grandparents given to other [TS]

  family members stuff like that [TS]

  if you've got kids get some printed [TS]

  pictures printed of them giving to [TS]

  everybody for Christmas and and the [TS]

  other holidays great gift for a couple [TS]

  reasons it makes the people begin to [TS]

  really happy trust me they love them and [TS]

  it's so easy it is so easy for you in [TS]

  terms of hey let's knock off of you know [TS]

  all the parents and grandparents and [TS]

  stuff like that knock off the the [TS]

  holiday gift items [TS]

  here's the reason I want you to think [TS]

  about doing that now or soon because I [TS]

  these things are all made by hand right [TS]

  here in florida i'm not in Florida but [TS]

  right here in the US they get backed up [TS]

  for the holidays is what I'm going to [TS]

  get that so you can't wait to like the [TS]

  beginning of december and then still get [TS]

  it by the end of $MONTH december for the [TS]

  for the holidays so think about it now [TS]

  you'llyou'll knock off some on your [TS]

  shopping list way early you'll be ahead [TS]

  of the game where do you go you go to [TS]

  fracture me.com that's our website / [TS]

  podcast that's the thing to remember [TS]

  that they're using the same URL for all [TS]

  their podcast at and then they'll just [TS]

  ask you one question survey of where did [TS]

  you hear about it from and that's very [TS]

  telling you heard from the talk show and [TS]

  anyway you go to that URL you'll get ten [TS]

  percent off your first order so the more [TS]

  pictures you buy on that first order the [TS]

  more you'll save so go to fracture [TS]

  me.com / podcast by thanks to them so I [TS]

  said segue going to that made by google [TS]

  event so while you know why should [TS]

  samsung be concerned about owning her [TS]

  own technology for the stuff like this [TS]

  because to me this the week's made by [TS]

  google event which overall I have to say [TS]

  I was pretty impressed by but the truth [TS]

  is very obvious that Google is now going [TS]

  to favor their own hardware over those [TS]

  of partners that the full experience [TS]

  that they're planning that based feel [TS]

  like they can drive through AI [TS]

  technology they are they clearly they [TS]

  said so it's not even implicit explicit [TS]

  in interviews this week [TS]

  but they see that the energy integrated [TS]

  hardware and software is the way to go [TS]

  imagine that you have surprised no other [TS]

  company has ever come up with this [TS]

  before you know it's it's remarkable [TS]

  that Google was first to this this red [TS]

  realization you know I'm not gonna I'm [TS]

  not gonna drag him too hard right [TS]

  because it does they made a bed right [TS]

  and they had to lie in it and that that [TS]

  bad was that they had to be partner [TS]

  friendly and you know this this open [TS]

  strategy whatever you want to call it it [TS]

  really laid out a track for them but [TS]

  they had to follow and they followed it [TS]

  for as long as it makes sense and now it [TS]

  doesn't make sense anymore [TS]

  the google is not a full the people that [TS]

  are not fools but the people that should [TS]

  have known or should have realized the [TS]

  partners you know that the companies [TS]

  that are like oh google will never [TS]

  betray us and right now they they will [TS]

  always have our interests at heart etc I [TS]

  do think google meant it and I think [TS]

  part i don't think it's any coincidence [TS]

  at all i've mentioned this briefly a [TS]

  short tfpc other day um pointing out [TS]

  that you know how like the 2010 in [TS]

  particular was the year where was where [TS]

  Vic and otra was on to giving the [TS]

  keynote at i/o and really dug into the [TS]

  anti iphone anti-apple anti Steve Jobs [TS]

  sort of a sentiment you know it [TS]

  literally said something to the effect [TS]

  of one man one phone one company one [TS]

  carrier is you know where we're here to [TS]

  stop that from dominating mobile for the [TS]

  coming decades and really meant i truly [TS]

  think I think vent conductor meant it i [TS]

  think Andy Rubin was very much along you [TS]

  know I'll on that that it was a strength [TS]

  of Android to be microsoft to the pc [TS]

  industry you know 222 not you know only [TS]

  do like reference hardware and just do [TS]

  the software and I really think that [TS]

  they they thought that they could that [TS]

  they that Android would lead to a [TS]

  windows like monopoly over mobile right [TS]

  and they were still they still thought [TS]

  that in 2012 right i think that the [TS]

  Galaxy Nexus the nexus 7 tablet that [TS]

  that streaming device that nexus 6 like [TS]

  orb forget what they called it exactly [TS]

  but it was like the ball thing and that [TS]

  was that that was that particular Google [TS]

  i/o when they introduce all those things [TS]

  and and there was like some additional [TS]

  glass stuff the Explorer edition of the [TS]

  glasses when that was launched and [TS]

  everything and yet that particular one [TS]

  they also made a lot of you know really [TS]

  kind of in you know whatever you want to [TS]

  call it but uh predictive or or or [TS]

  hypothetical but not really hypothetical [TS]

  statements about software and hardware [TS]

  integration and how they could only do [TS]

  certain things that they took control of [TS]

  bolton and they would show their [TS]

  partners how you no good it could be and [TS]

  they would follow suit and this is when [TS]

  they were dealing they were could trying [TS]

  to roll out several small software [TS]

  updates on to limit fragmentation and [TS]

  all that stuff and then 2012 wait I [TS]

  remember tweeting this because my I [TS]

  remember the first reply was do you [TS]

  realize the stupidity of that tweet with [TS]

  it whatever the verb it was really funny [TS]

  because nobody replied to it at the time [TS]

  everybody liked favorited but nobody [TS]

  replied in the negative took a year i [TS]

  proposed to the jun 27 but without the [TS]

  tweet right well the tweet was the [TS]

  hardware and software hardware plus [TS]

  software epiphany that Apple 1979 [TS]

  microsoft 2012 because the surface thing [TS]

  and then Google 2012 in other words like [TS]

  they're they're saying like all maybe [TS]

  the right way to do this is to do both [TS]

  right and to say maybe there are maybe [TS]

  there you could do the other but for I [TS]

  was being a bit facetious because [TS]

  obviously that hardware software join [TS]

  made less sense for a variety of reasons [TS]

  that have been gone over at nauseam by [TS]

  you and other folks in all of us over [TS]

  the years making less sense on on [TS]

  desktop than it does on mobile right but [TS]

  mobiles lack of tolerance for weirdness [TS]

  and it's it's intimate nature and a lot [TS]

  of other things it just apple had the [TS]

  right formula for it which is why the [TS]

  iPhone was such a hit right off the bat [TS]

  and [TS]

  so Microsoft and Google in 2012 kind of [TS]

  shifted their gears and were like oh [TS]

  maybe we should take full control over [TS]

  these mobile experiences because people [TS]

  are not getting them right and letting [TS]

  our partners diddle around with our [TS]

  hardware is not going to you know or or [TS]

  software microsoft case is not going to [TS]

  to make a device that's holistically [TS]

  like feels great and and engenders love [TS]

  and loyalty [TS]

  do you think it took them that long ago [TS]

  to get to the point where they have [TS]

  these pixels dude or do you think that [TS]

  there were further epiphanies along the [TS]

  line I don't know i mean it that's it [TS]

  that's the joke i was making about you [TS]

  know Google convincing people that [TS]

  they're launching their own phones for [TS]

  the third time for the first time [TS]

  because they had you know the google the [TS]

  android the one yet [TS]

  yeah and then they had Nexus phones of [TS]

  course and then this is sort of like the [TS]

  third time they've done this but it [TS]

  seems for better for worse they see more [TS]

  serious about it now and I think they're [TS]

  serious about it now because they're in [TS]

  a place where their their competitors [TS]

  they're real competitors are our four [TS]

  real partners partner / competitors are [TS]

  very seriously thinking about divorcing [TS]

  themselves right and going like you know [TS]

  hey what do we do when Google is not the [TS]

  answer or how do we fork you know [TS]

  android in a way that's to our advantage [TS]

  like you know amazon attempted to do but [TS]

  i think that they're basically they look [TS]

  at it and say well eventually it's going [TS]

  to happen and somebody's going to be [TS]

  good at it so why don't we just do it [TS]

  why don't we be the person that's good [TS]

  at it and that's why we're getting this [TS]

  third attempt yeah um as for the phones [TS]

  themselves [TS]

  I I almost I i I'm one who is largely [TS]

  offended by ripoffs and I you know over [TS]

  the years have you argued with people on [TS]

  Twitter and [TS]

  you know I was certainly of of the [TS]

  belief that Samsung ripped off the [TS]

  iphone i know in those phones that were [TS]

  the the subject of the big case that [TS]

  went to court I largely agree with apple [TS]

  on the merit of most of their arguments [TS]

  there and and the counter-argument was [TS]

  always from people who either i I just [TS]

  think that they're mentally made-up not [TS]

  to snow to see or notice these things in [TS]

  the way that like for exist the best [TS]

  example I can think of is the way some [TS]

  people just don't notice the differences [TS]

  between fonts and so yes they can see [TS]

  the difference between like a seraph [TS]

  renaissance-era because you can say see [TS]

  these little feet at the bottom [TS]

  that's the Saracen oh yeah I see that [TS]

  but they don't see the difference [TS]

  between x and Garamond and they don't [TS]

  see the different even between future [TS]

  and helvetica let alone the subtle [TS]

  differences between say helvetica and [TS]

  ariel which is an actual ripoff . it's a [TS]

  ripoff of oh yeah so I i think that [TS]

  there's people who just don't see the [TS]

  differences like that in industrial [TS]

  design and they great arguments like [TS]

  well there's only so many ways to make a [TS]

  round corner round rectangular piece of [TS]

  glass and it's like uh no that's not [TS]

  true [TS]

  yeah yeah I think it's like trying to [TS]

  tell somebody who's colorblind like this [TS]

  is lavender and they're all know it's [TS]

  not your old ok nevermind because they [TS]

  just don't we'll never see it [TS]

  these these pixel phones are so clearly [TS]

  it following the design of the iphone 6 [TS]

  that it i mean it's to a degree that i [TS]

  don't think i've ever seen in any phone [TS]

  any post iphone competing phone ever [TS]

  these are the biggest rip-offs of the [TS]

  iphone industrial design ever but [TS]

  there's it's almost so absurd that I [TS]

  almost salute them for it's almost like [TS]

  there's a certain integrity to it where [TS]

  they're just explicitly saying yes we're [TS]

  making phones that make it look like [TS]

  iphones they're not I don't even think [TS]

  they're quite denying I mean they're [TS]

  even talking about in some of the [TS]

  articles that they've made a few choices [TS]

  to may not make them look like iphones [TS]

  but at nobody [TS]

  there's so much like iphones in terms of [TS]

  the the the the [TS]

  shape just the basic shape that it i [TS]

  don't see how anybody could look at them [TS]

  and first thought not be wow those look [TS]

  exactly like the iphone 6 right there's [TS]

  almost an integrity to the fact that [TS]

  they are if we're going to copy Apple we [TS]

  might as well copy Apple yeah yeah it's [TS]

  like you know recently Instagram copied [TS]

  snapchat with their stories thing [TS]

  yes and and they basically said yes [TS]

  check came with a really good idea so [TS]

  this is our spin on it which i think is [TS]

  like you know Facebook is copied a lot [TS]

  of features from snapchat over the years [TS]

  or tried to [TS]

  and most of the standalone maps have [TS]

  failed at instagrams you know even [TS]

  though it's under the facebook umbrella [TS]

  it's led by you know people who will [TS]

  make decisions and in this case they [TS]

  either made the decision or convince [TS]

  somebody above them to allow them to say [TS]

  look we thought it was great [TS]

  so this is our spin on it and I think [TS]

  that's the kind of us there's a similar [TS]

  scenario going on here where they may [TS]

  not explicitly say because google [TS]

  probably has a little bit more you know [TS]

  layers of interruption between somebody [TS]

  just coming out and saying that and not [TS]

  but I do think that it there is an [TS]

  element of the design is great we're [TS]

  just going to use that because the [TS]

  design is not really all that important [TS]

  to us in terms of in terms of appearance [TS]

  right i'm using design here in the [TS]

  terminology of you know physical [TS]

  industrial design physical appearance [TS]

  not the holistic design capital D where [TS]

  it's the way it works in looks but i [TS]

  think they said you don't hate there's [TS]

  certain choices we need to make but one [TS]

  of those choices is not to be wildly [TS]

  different you know too wily [TS]

  differentiate the look and feel and I [TS]

  the way I feel about it is the name of [TS]

  the phone is perfect because it's called [TS]

  pixel which obviously to anybody you [TS]

  know in the computer world or honestly [TS]

  most people probably know at least what [TS]

  a pixel is because 9 times out of 10 [TS]

  when you tell anybody about like a phone [TS]

  or something all how many pixels that [TS]

  have right they don't really know or any [TS]

  pixels a camera have they don't they [TS]

  don't really know what it means and how [TS]

  that translates you know from a capture [TS]

  element to an actual pixel on the screen [TS]

  but pixels like a really broad [TS]

  recognizable term so a1 you know number [TS]

  one broad recognizable term so that's a [TS]

  great right that's a good choice and [TS]

  second is [TS]

  emphasizes what's on the screen right [TS]

  the software and to google the hardware [TS]

  is a vehicle for their AI and whatever [TS]

  other software they want to launch on it [TS]

  and to apple the hardware is the thing [TS]

  and then people build to suit the [TS]

  hardware like that's the way that they [TS]

  that's their philosophy their entire [TS]

  developer ecosystem builds to the [TS]

  precise specifications available on the [TS]

  devices and that's what leads to you [TS]

  know theoretically great experiences but [TS]

  google is basically like hey we can [TS]

  provide all the experiences people need [TS]

  or that we really care about and so the [TS]

  pixel calling it pixel Telegraph's that [TS]

  it says it's about what's on the screen [TS]

  it's not about what's around the screen [TS]

  you know don't worry too much about that [TS]

  we're gonna give you a design that you [TS]

  that feels familiar that you feel like [TS]

  oh I could that's a phone I could use [TS]

  that thing you know and that's it [TS]

  they're good they're golden the rest of [TS]

  it is on the screen [TS]

  here's my biggest question that and I [TS]

  you know it's a win for them honestly [TS]

  and it's it doesn't have a camera bump [TS]

  and that was one of the first things I [TS]

  noticed one of the things that they [TS]

  copied though is they put the camera in [TS]

  the same corner that the iphone is [TS]

  always put the camera and that right in [TS]

  one of the weird things that I've always [TS]

  wondered about that here we are all you [TS]

  know nine years with ten generations of [TS]

  the iphone and every single one has had [TS]

  the camera in the top left as you look [TS]

  at the back face of the camera and [TS]

  almost all competing phones put the [TS]

  camera in the it in the center more or [TS]

  less where the apple logo goes on an [TS]

  iphone and where the pixels put their [TS]

  finger in it [TS]

  fingerprint sensor most other phones [TS]

  that put the cameras there whether [TS]

  there's a bump whether there's no bump [TS]

  I've never quite understood why since [TS]

  you know just it not even making the [TS]

  argument of why the iphones placement is [TS]

  better but given that the iphone [TS]

  oh it is for sure i think so too because [TS]

  i think it it keep its more likely to [TS]

  keep your finger out of the [TS]

  professionals people are right-handed [TS]

  and you bring up the phone and most [TS]

  people are going to take in horizontal [TS]

  and so you bring up the phone and turn [TS]

  it horizontal and you tap it with your [TS]

  right thumb and your your other fingers [TS]

  in front of it holding it stable and [TS]

  then that way you don't finger in front [TS]

  of the lens it makes total damn sense [TS]

  it's like the right place to put the [TS]

  camera and Android phones that's all I [TS]

  always have my damn finger in front of [TS]

  the camera after me [TS]

  but I do too and I don't know if it's [TS]

  because I have a I have a finger in a [TS]

  hole handheld habits that that coincide [TS]

  with it or not I'm looking at my Moto X [TS]

  right here and I just remember I've I've [TS]

  often said hold it up and my fingers [TS]

  right over the camera yeah Nexus 5 is in [TS]

  the center so they sort of like that a [TS]

  will be agnostic you left hand right [TS]

  hand here here was my first question [TS]

  though as soon as I saw the design and [TS]

  this is before you know before the event [TS]

  because it leaked and I was like well [TS]

  there's no camera bump so how are they [TS]

  not having a camera pump is it because [TS]

  they made the phone thicker there is it [TS]

  did that they've got the somehow they've [TS]

  got superior optics so the iphone 7 is I [TS]

  have it right here in front of me but [TS]

  7.1 millimeters thick and the seven plus [TS]

  seven point three millimeters thick so [TS]

  two-tenths of one millimeter thicker for [TS]

  the plus than the regular seven and then [TS]

  there's a big bump the pixels dimensions [TS]

  on Google's tech specs page are for [TS]

  thickness i don't understand what this [TS]

  means 7.3 and then a tilde 8.5 [TS]

  millimeters and that's for both phones [TS]

  the pixels and pixel x 8.5 at the top [TS]

  because there's a plate of glass or [TS]

  whatever that is and I top i think so i [TS]

  i i don't know i haven't seen anybody [TS]

  answers so i think that they're slightly [TS]

  wedge shaped sort of like a you know it [TS]

  not quite to the to the narrow to like a [TS]

  blade like a macbook air but that [TS]

  they're they're not when you look at it [TS]

  in profile from the side it doesn't look [TS]

  like the bottom is as thick as the top [TS]

  it's thinner at the bottom than it is at [TS]

  the top so it's sort of like the slope [TS]

  the whole phone up to where it would be [TS]

  a bump right [TS]

  yes that I i totally agree i think [TS]

  that's what happened there I actually [TS]

  didn't go to the event so I didn't [TS]

  handle myself but I did ask somebody and [TS]

  I believe that's what they told me there [TS]

  is that sort of like piece of the of [TS]

  material at the time I hesitates just [TS]

  say glasses i want to be wrong i don't [TS]

  think that it's just but it doesn't like [TS]

  jump in thickness i think it is a like a [TS]

  a gentle wedge shape but a and their [TS]

  product photography family though [TS]

  their product photography seems to [TS]

  purposefully obscure that it it's my eye [TS]

  i looked at product photography for [TS]

  awhile before i even thought to suspect [TS]

  that you know [TS]

  mhm and yeah I'm i actually win our [TS]

  back-end here because are our guys were [TS]

  at the event we generally when we shoot [TS]

  pictures we dump them all into the back [TS]

  end so people that are you know [TS]

  utilizing there are you writing articles [TS]

  about them can pull them up and so let [TS]

  me I'm pulling one up here [TS]

  yeah and he's holding it at an angle and [TS]

  you can clearly see that part of the top [TS]

  is raised [TS]

  now whether it's like a wedge from you [TS]

  know what two-thirds up the phone it [TS]

  starts out at like you know eight [TS]

  millimeters and then it goes up to 8.3 [TS]

  at the very top i don't know but it's [TS]

  definitely like it raised at the top the [TS]

  top third of the phone is raised off of [TS]

  the rest of the phone so I think they're [TS]

  hiding a lot of the bump in there and if [TS]

  you look at the camera it's interesting [TS]

  because they there's actually a slur [TS]

  sort of slight indention it slopes in [TS]

  words at the camera [TS]

  yeah so i don't know i think it's a [TS]

  combination of things i think they found [TS]

  out they figured out a way to make it as [TS]

  soon as possible and then they also [TS]

  sloped it up a little bit but yeah it's [TS]

  a clever clever way to get rid of the [TS]

  bump for sure and I will you know it [TS]

  certainly would allow it to still sit [TS]

  flat on the table with no wobble so i [TS]

  have to say it i mean i'm willing to say [TS]

  that it's a complete win without seeing [TS]

  it myself i mean i think i'm going to [TS]

  buy one because it hadn't bought android [TS]

  phone in a while and it seems like this [TS]

  would be the one to by adding an upgrade [TS]

  from my 5x to you so I don't know but [TS]

  it's you know I i still hate the bumps i [TS]

  like that i like the seven bump better [TS]

  i've said this before I like the seven [TS]

  bump better than the six and success but [TS]

  because to me it's more of an honest [TS]

  bump it's like yeah man we've got it [TS]

  we've yeah we definitely you see an [TS]

  erotic photography like this van has [TS]

  camera in here and there were entire [TS]

  articles two years ago about how Apple's [TS]

  product photography hit the bump and [TS]

  yeah they had profile pictures were in [TS]

  theory you think you would have been [TS]

  able to see the bump and you didn't and [TS]

  then there were a few no defenses where [TS]

  people were making their own photos and [TS]

  I give you hold it just right you can [TS]

  take a real photo and not show the bump [TS]

  by [TS]

  you know just the exact shooting from [TS]

  the opposite side and you know putting [TS]

  it at the exact right angle and I can [TS]

  just hold up my phone to my eye and hold [TS]

  it sideways and if I hold it just right [TS]

  it looks like it's a perfect profile and [TS]

  I don't see the bump but I'm doing it [TS]

  was dishonest whereas now apples product [TS]

  photography highlights the bump they've [TS]

  got like a beautiful reflection off the [TS]

  jet black [TS]

  you know aluminum right and the [TS]

  reflection is not an accident right [TS]

  yeah so you know i'm not willing but you [TS]

  know overall I think not having a bump [TS]

  you've got to say if it otherwise it fit [TS]

  you know it doesn't feel too thick in [TS]

  your hand said trip this could be a win [TS]

  for the pixel over the iphone yeah man [TS]

  who who wants me nobody wants a bump [TS]

  that bum probably just drives Johnny in [TS]

  scene right all right but it's you know [TS]

  you gotta do what you gotta do i think [TS]

  having an asymmetrical pro overall the [TS]

  whole phone being a symmetric would [TS]

  drive him nuts too though [TS]

  yeah yeah that's true but like I can [TS]

  still see why it I could I could I [TS]

  wouldn't be no I would almost be [TS]

  surprised if Apple didn't consider a [TS]

  wedge-shaped designed to accommodate the [TS]

  you know the necessary thickness of the [TS]

  camera unit and I could see why apple [TS]

  rejected it [TS]

  I remember that wedge shaped design that [TS]

  who said that was going to have a ware [TS]

  was a josh polski or somebody like yeah [TS]

  i think so this is my next just [TS]

  something that was gonna be like a wedge [TS]

  so maybe they were considering a wedge [TS]

  at some point right now maybe that [TS]

  wasn't totally got pulled out there [TS]

  right [TS]

  maybe that wasn't i would be surprised [TS]

  at all but I can also see why they got [TS]

  rid of you know didn't go that way [TS]

  sure I'm what else about these funds [TS]

  they did move they move with the volume [TS]

  to the other side [TS]

  yeah which is where a lot of Android you [TS]

  have had the volume right right yeah i [TS]

  mean i like everyone look I like them i [TS]

  mean i think that they're a little bit [TS]

  awkward the mix of materials is not [TS]

  really my bag you know like the two-tone [TS]

  thing yeah it's it just seems a little [TS]

  bit contrived to me and I don't know why [TS]

  they have antennae lines and huge window [TS]

  that could theoretically be transparent [TS]

  to dig the hole [TS]

  but that you know I'm not a phone [TS]

  designer so yeah we like very logical [TS]

  reasons and all of that stuff you know [TS]

  right and it like the iphone 4s had [TS]

  breaks the antenna was the frame around [TS]

  the sides and in their famously there [TS]

  were breaks in there for different [TS]

  antennas to not be touching each other [TS]

  but then the back was made out of class [TS]

  and therefore signals kk through i don't [TS]

  quite get why they've got a one-third [TS]

  class back and two-thirds aluminum and [TS]

  antenna lines but I I could see why they [TS]

  have glass if they wanted to have the [TS]

  antenna signal to get through and I [TS]

  could see having an antenna lines for [TS]

  the reasons that the iphone 6 and 7 have [TS]

  antennae lines but i don't see both yeah [TS]

  it'll be curious [TS]

  it's a very technical design right yeah [TS]

  like it screams like this is very [TS]

  technical we have lots of things going [TS]

  on and i think that's that's an [TS]

  interesting play and they probably did [TS]

  it intentionally right because this is [TS]

  this is their high end of the android [TS]

  market which is something we haven't [TS]

  talked about yet but pricing why's this [TS]

  is an expensive phone right this is not [TS]

  like the Nexus 5x hey get one for 250 [TS]

  bucks flat-out you know or whatever one [TS]

  sale or with a coupon you know this is [TS]

  this your expensive six and fifty [TS]

  dollars to $18 an hour and fifty dollar [TS]

  phones or whatever [TS]

  yeah they're very comfortably price to [TS]

  the iphone 7 mm I it's a hundred and [TS]

  twenty more for the for the bigger [TS]

  display who instead of a hundred more [TS]

  and they have to storage tiers 32 in 128 [TS]

  and the 128 i think is that I think are [TS]

  both might be exactly the same prices [TS]

  the same iphones right so I guess [TS]

  whatever math Apple was doing wasn't [TS]

  just about gouging now i don't think so [TS]

  i think the colors are called very [TS]

  silver quite black and limited edition [TS]

  really blue which is already out of [TS]

  stock [TS]

  I almost bought the blue-eyed literally [TS]

  pull it up and I was pre ordering it and [TS]

  then I decided to just kind of wait and [TS]

  see what the first impressions were and [TS]

  no did you order one already now i have [TS]

  i'm going to buy him too but i have [TS]

  privatized by black I want to wait [TS]

  although I'm curious why blue is limited [TS]

  edition is it just artificial scarcity [TS]

  or is it because we harder to make [TS]

  finishes are tougher you know I mean [TS]

  like even that look at the jet-black [TS]

  right it's like you know some does nine [TS]

  step process that they have to analyze [TS]

  it and they have to clearcoat it and [TS]

  polish it and click on and polish it and [TS]

  click on policy just takes longer i [TS]

  would guess they just produced a lot [TS]

  less of them because of that it looks [TS]

  like most of their product photography [TS]

  is the very silver they skipped gold so [TS]

  there's no gold they can accuse them of [TS]

  ripping off following apple in that [TS]

  regard i'm kind of impressed if the [TS]

  black looks as good as it does on the [TS]

  aluminum that i'm kind of impressed that [TS]

  they've already caught up and everyone [TS]

  who knows how much of that expertise [TS]

  google broad and how much out who knows [TS]

  how much they're leaning on HTC but [TS]

  famous right the reason that we've had [TS]

  space gray for a couple years is because [TS]

  black proved so hard even for Apple [TS]

  whose whose unparalleled expertise and [TS]

  materials you know couldn't even get [TS]

  right and here they're coming out of the [TS]

  black out of the out of the box with a [TS]

  black anodized aluminum yeah yeah like I [TS]

  said I haven't seen in person so I don't [TS]

  know how how black black is but it looks [TS]

  pretty black [TS]

  I mean look at you look at the black top [TS]

  section and it is lighter than that but [TS]

  it's not like Gregory like it like the [TS]

  previous iphones were yeah it's a no [TS]

  there's some things that look weird [TS]

  about it to me but it certainly is the [TS]

  best-looking life our android phone I've [TS]

  seen it all to my hands [TS]

  yeah a lot of have too many notes [TS]

  because they gotta differentiate right [TS]

  right here in this crowded market with a [TS]

  bunch of competitors and you have your [TS]

  sitting on this verizon shelf like [TS]

  people walk into the verizon store and [TS]

  they're like all of it that was cool you [TS]

  know that's that's what they're playing [TS]

  to that audience and Google's not this [TS]

  shot are all send it to this shot seems [TS]

  to me to really emphasize I think this [TS]

  is where you can kind of see the wedge [TS]

  shape [TS]

  I don't know [TS]

  amoled display instead of LCD but just [TS]

  about everybody other than apple has [TS]

  gone to AMOLED and there's rumors that [TS]

  apple is going to go to AMOLED [TS]

  eventually sooner than later [TS]

  I don't know it seems to me like a [TS]

  mammal it still has advantages on blacks [TS]

  and I think their inherent to the [TS]

  technology that a black on AMOLED is [TS]

  going to be a darker black deeper black [TS]

  whatever you want to describe it than [TS]

  LCD can never do but it seems to me like [TS]

  both technologies there are sort of [TS]

  approaching each other it does it take [TS]

  you know both are catching up to the [TS]

  strengths and weakness or strength of [TS]

  the others and get and getting rid of [TS]

  their weaknesses like the days when [TS]

  AMOLED couldn't reproduce color [TS]

  faithfully or I think you're probably [TS]

  over [TS]

  yeah i mean i was always the the enamel [TS]

  with a new technology for a long time [TS]

  and it was harder to make and everything [TS]

  else but it's starting to become much [TS]

  more than a widely adopted i remember [TS]

  ever stake in particular the flickr logo [TS]

  with witches had the magenta you could [TS]

  like you like damage your retina but [TS]

  just by looking right right that's right [TS]

  yeah and while they finish the amoled [TS]

  overall is that the colors are more [TS]

  neutral right and like lcds always have [TS]

  a sort sort of like a fight against the [TS]

  blue cast right now and that that you're [TS]

  moving to AMOLED sort of fixes that [TS]

  without having to do software trickery [TS]

  on top of it to filter that but i don't [TS]

  know i think LCD in plane switching [TS]

  stuff is it just like was so good [TS]

  because it you didn't burn in and [TS]

  there's like you know it's really easy [TS]

  to to make in pretty decent quality but [TS]

  yeah I think everything is going to be [TS]

  AMOLED pretty soon because of the better [TS]

  color rendition I think it just comes [TS]

  down to this scale you know and you have [TS]

  to remember that for Apple to switch its [TS]

  they're switching like 70 million [TS]

  displays in the first quarter so I don't [TS]

  it's not surprising to me at all that [TS]

  they might be late to that game [TS]

  just because that the kid there's no way [TS]

  they were going to shift in the early [TS]

  years when the color reproduction was so [TS]

  bad and even now if they might want to [TS]

  they have to wait not just until you can [TS]

  make one that's up to their qualities [TS]

  for just how good does it look really [TS]

  which is ultimately what Apple cares [TS]

  about is not really what you can measure [TS]

  in any kind of test [TS]

  it's just look just look at it with your [TS]

  eyes does it look good but they've got [TS]

  to be able to do it where they can make [TS]

  it an iphone quantities [TS]

  let me take a break i want to talk i [TS]

  want to talk camera on the pixel right [TS]

  but let me take a break and thank our [TS]

  second sponsor and just because it seems [TS]

  like a natural . the show to do so our [TS]

  good friends at a glue you guys know [TS]

  igloo they make the internet that [TS]

  doesn't suck anyone knows work in a [TS]

  corporate environment knows how painful [TS]

  intranets can be the contents tail the [TS]

  interfaces ugly you can't access it on [TS]

  your phone you have to do with a lot of [TS]

  pinching and zooming and nobody uses it [TS]

  because i don't like it [TS]

  igloo is an internet intranet you will [TS]

  actually like because it's designed for [TS]

  the user is designed to be nice and [TS]

  therefore people use it because it's [TS]

  nice and because people use it it stays [TS]

  up-to-date it gives you the flexibility [TS]

  to get your team's work done how you [TS]

  want to do it where you want in on [TS]

  whatever device you want glue is truly [TS]

  building a modern product meant for 2015 [TS]

  not for 1997 you can share news organize [TS]

  files coordinate calendars manage [TS]

  projects to do's all in one place [TS]

  they've got annotation on documents [TS]

  they've done a lot of work in the last [TS]

  year or two on the document sharing [TS]

  stuff and everything can be social [TS]

  you can have comments if you want you to [TS]

  all configurable to comment and like [TS]

  buttons so everybody within your team [TS]

  can do all the sort of stuff that you're [TS]

  used to doing our social networks right [TS]

  there within your own private internet [TS]

  and everything is responsive web design [TS]

  wise so it looks fantastic on everything [TS]

  from your phone to your tablet to your [TS]

  big giant 5k imac so go to a glue [TS]

  software.com / TS TS for the talk show [TS]

  it was awful [TS]

  calm / tts and you can get a free trial [TS]

  for your team and see for yourself just [TS]

  how good it is my thanks to them I i [TS]

  wanted to talk about this so they're [TS]

  bright in Google's bragging on the [TS]

  camera might be a great camera but their [TS]

  banking it all on these the scores from [TS]

  dxomark and I didn't have time before [TS]

  the show to look this up but there was [TS]

  something else recently were taken [TS]

  within the last year or so we're dxomark [TS]

  came out with something about Apple's [TS]

  image quality and they have this this [TS]

  test that comes out they don't know they [TS]

  do they run these tests and then they [TS]

  get a number from one to a hundred and [TS]

  that's it like that so the the pixel [TS]

  phone how good the picture your kids are [TS]

  yeah maybe six picture how good is this [TS]

  am ready good but not so good it's an 89 [TS]

  and I'd this to me sounds like bullshit [TS]

  and i know some people will say well [TS]

  that's because you're a fan of the [TS]

  iphone and you've got an iphone and and [TS]

  so if Apple had the higher score you'd [TS]

  be bragging about that I I don't because [TS]

  I don't understand how you do this and [TS]

  it's not like the iphone is that far [TS]

  behind the iphone 7 is at 86 on their [TS]

  scale i don't know if that's for both [TS]

  the iphone 7 plus and the seven or just [TS]

  the iphone 7 there's a couple of android [TS]

  phones at 87 and 88 including the [TS]

  samsung galaxy s7 edge which i've heard [TS]

  is is a and I've seen examples from is [TS]

  probably the one camera that if [TS]

  anything's better than the iphone it's [TS]

  the galaxy s7 yeah i think so I mean I [TS]

  think the s7 is probably the best camera [TS]

  out there other than the iphone you know [TS]

  if shipping phones or whatever whatever [TS]

  you want to call I i mean i find this [TS]

  scale to be a little bit weird because [TS]

  there's like the Moto z-force droid is [TS]

  rated higher than the I iphone 7 as is [TS]

  the xperia z5 the galaxy galaxy s6 edge [TS]

  which is it a generation old HTC 10 I [TS]

  mean that's the problem with numerical [TS]

  scales right is that the they don't make [TS]

  any sense across generations they don't [TS]

  make any sense you know out of [TS]

  model year and frankly they just don't [TS]

  make any really damn sense at all i'm [TS]

  not a fan of numeric scale never assign [TS]

  them to reviews not even think it's [TS]

  enormously productive and I think you [TS]

  know you could give somebody even if you [TS]

  want to give the cheat sheet [TS]

  you know you can my simple one-line you [TS]

  know kind of explanation of why [TS]

  something is good or bad or kind of [TS]

  where rates in the grand scheme of [TS]

  things and you're doing much people much [TS]

  better favor than a number which is [TS]

  marketing [TS]

  it's not actually anything you know it [TS]

  it even goes so far like in it i think [TS]

  everybody is there even a consumer level [TS]

  people have gotten away from counting [TS]

  megapixels and you know for years people [TS]

  you know who knew would say you know [TS]

  megapixels are they are important and [TS]

  they certainly were pretty important in [TS]

  the early days of digital photography [TS]

  where where you know if you only had [TS]

  like a 2-megapixel phone you really [TS]

  couldn't do is only that there's a limit [TS]

  to how far you could even if it was [TS]

  perfectly exposed there's a limit to how [TS]

  far you can blow it up because it's the [TS]

  pixels just weren't there to make a [TS]

  poster size print it we long ago got [TS]

  past that and things like well how big [TS]

  are the pixels on the sensor not just [TS]

  how many there are but how big they are [TS]

  and that you could you know just as [TS]

  simply that a camera with fewer but [TS]

  bigger pixels could get much better [TS]

  image quality than a camera with more [TS]

  but smaller pixels to fit in the same [TS]

  spray all right there so many other [TS]

  factors kid photography is so [TS]

  multivariate that the idea that you [TS]

  could reduce it like at least with [TS]

  megapixel comparison you really are [TS]

  counting something and you can argue [TS]

  whether it makes for a better camera or [TS]

  not but you could say well 15 megapixels [TS]

  is more than 12 megapixels you can't [TS]

  deny that you could argue about whether [TS]

  it actually makes for a better camera [TS]

  not but it's at least when you're [TS]

  comparing those numbers you're comparing [TS]

  the same thing whereas kept saying this [TS]

  one gets an 89 I I don't know that did [TS]

  seems like bullshit to me and I didn't [TS]

  think that girl's heart was in it I had [TS]

  maybe I'm reading into it but when they [TS]

  talked about it on stage in the event to [TS]

  me when they said that I forget the [TS]

  guy's name it was talking about the [TS]

  camera it just seemed to me like his [TS]

  heart wasn't in it because google people [TS]

  naturally google naturally draws people [TS]

  who want to measure things that are real [TS]

  and this to me seems like a bullshit [TS]

  center at the example photos they showed [TS]

  taken with the pixels did look very nice [TS]

  to me [TS]

  yeah I have no doubt well I don't deny [TS]

  that it might have a very nice camera [TS]

  it might be a better camera than the [TS]

  iphone 7 I don't know but using dxomark [TS]

  to prove it to me [TS]

  raises some rattle rattle works well if [TS]

  you go to mean the megapixels discussion [TS]

  I think it's apt right because you got [TS]

  like in the first really affordable [TS]

  quote-unquote commercial digital SLR was [TS]

  the 30d right and around that time was [TS]

  the time of the age of the mavica most [TS]

  people don't remember it was the digital [TS]

  camera issues through a floppy disk into [TS]

  that Sony made and then took pictures [TS]

  onto a floppy disk and then they came up [TS]

  the CD mavica and so on and so forth but [TS]

  from those days all the way on through [TS]

  to like and came out with this some it [TS]

  was a g6 and the previous model the g5 [TS]

  don't quote me don't at me because i'm [TS]

  sure i'm getting these bombers wrong but [TS]

  something like you know 2008 or 2009 [TS]

  somewhere around there for a little bit [TS]

  earlier and they came out with this [TS]

  compact g-series camera which is you [TS]

  know compact point-and-shoot and it the [TS]

  previous year's model year had been 12 [TS]

  megapixel and this model year was a [TS]

  10-megapixel and everybody was like [TS]

  going ape like customer wise like people [TS]

  would you know go like why are you [TS]

  you know where you is all I was some [TS]

  cameras at the time and they're like how [TS]

  I do you were you know why just go down [TS]

  and you have to sort of explain to them [TS]

  about pixel pitch right in the size of [TS]

  the capture element and how a smaller [TS]

  megapixel rating you know it anything [TS]

  over 8 megapixels already going to give [TS]

  you a grade 8 by 10 and and larger even [TS]

  so at that point it's all a wash and for [TS]

  them to get better image quality they [TS]

  had to concentrate on the size of the [TS]

  elements to reduce the noise and to give [TS]

  you a better picture quality all of that [TS]

  and so the numbers race is like a it's a [TS]

  hot it's a just a long done [TS]

  I mean it's done almost 10 years ago now [TS]

  you know and that is that's the thing [TS]

  that when you get into when you start [TS]

  reading things to America liso like this [TS]

  dxomark has these really wacky phones [TS]

  rated above the iphone 7 because the [TS]

  chart crosses model years and those [TS]

  cameras have lower pixel pitch and worse [TS]

  quality but in fact r-rated [TS]

  quote-unquote better because they were [TS]

  rated on that [TS]

  all of the older phones but then you [TS]

  have in addition like the thing that [TS]

  bothers me about dxo the Excel has been [TS]

  around for a lot of years but in the [TS]

  last couple years they've started [TS]

  marketing and attachment for the iphone [TS]

  camera that is supposed to make it like [TS]

  a DSLR quality or whatever it's [TS]

  basically a huge sensor much bigger [TS]

  sensor that can fit in your iphone in an [TS]

  external unit that you plug into the [TS]

  Lightning port right and it's like it [TS]

  sits on the side like I like a tumor and [TS]

  you know takes better pictures and i'm [TS]

  sure it takes but I've never tried one [TS]

  we are our camera guys have tried one [TS]

  and they think it's fine but the thing [TS]

  is like you go dxomark you go to this [TS]

  review of the pixel and it's literally [TS]

  the logo the site the charts on the side [TS]

  of the right-hand side of the page and [TS]

  the pixel you know overview is right [TS]

  there and framing the pixel review of [TS]

  the camera is an enormous banner for the [TS]

  DxO one iphone attachment and then down [TS]

  at the bottom of pop up banner is [TS]

  discovered the DxO one crow quality [TS]

  camera miniaturised connected with a [TS]

  picture of an iphone and this thing [TS]

  plugged into it right so look I'm sure [TS]

  these folks are very nice i'm sure this [TS]

  you know this David Cardinal is doing [TS]

  you know the best work you can do [TS]

  writing this article but it does raise [TS]

  questions about how much you can rely on [TS]

  the rating of a camera company on [TS]

  another person's camera when they're [TS]

  actually made for the same device like [TS]

  oh what's better the iphone's camera or [TS]

  the one we made for the iphone you know [TS]

  and I look it's probably fine and it's [TS]

  probably like this three-point [TS]

  difference between that and the pixel [TS]

  probably doesn't have anything to do [TS]

  with it [TS]

  it's just I always take stuff coming [TS]

  from DXL about smartphones with a grain [TS]

  of salt as long as they're in the camera [TS]

  business i was well well my gut you know [TS]

  right that there they've got a [TS]

  motivation to make iphone users think [TS]

  maybe the iphone camera isn't that great [TS]

  because they're selling a separate [TS]

  camera that you can add to your iphone [TS]

  like don't worry you don't replace your [TS]

  iphone you can just buy our camera that [TS]

  you stick on the lighting [TS]

  yeah all your camera is only an 84 ours [TS]

  too bad but we can make it a hundred do [TS]

  they give a rating to their dxo when I [TS]

  don't [TS]

  no I don't know that would be good [TS]

  though I would love to look at that [TS]

  maybe they really like a 70 or something [TS]

  that would be funny [TS]

  uh but any other pixel like I I really [TS]

  it's hard to kind of make any value [TS]

  judgments on the camera until I take a [TS]

  look at it right like I don't wanna go [TS]

  off the handle and say oh it's probably [TS]

  graphic when it may be as amazing and I [TS]

  just haven't seen it yet I that would be [TS]

  the worst thing there are some [TS]

  specifications that do tell some stories [TS]

  about the camera it has a larger pixel [TS]

  pitch than the iphone so however they [TS]

  arrange their sensor and size of the [TS]

  sensor they managed to map out larger [TS]

  capture elements per pixel which does [TS]

  help write it helps with color rendition [TS]

  the way that pic capture elements work [TS]

  is that there's like a small flat [TS]

  capture element that sits on the back of [TS]

  the sensor and then above it there's a [TS]

  sort of well right and that well divides [TS]

  it from the capture elements next to it [TS]

  and the way light shines in especially [TS]

  from the edges can affect how much color [TS]

  information that that capture element [TS]

  picks up and how it reads like a red [TS]

  pixel or green or whatever the case may [TS]

  be and all of that is predicated on how [TS]

  large each of those wells are and so the [TS]

  bigger the pixel pitch the wider those [TS]

  wells are the better color rendition [TS]

  more accurate color [TS]

  the less you know weirdness around the [TS]

  edges of the borders of two colors where [TS]

  they blend into one another or divided [TS]

  from one another all of that is going to [TS]

  be affected by the pixel pitch so seeing [TS]

  a larger pixel pitch is already a great [TS]

  sign [TS]

  so that's good right and then on top of [TS]

  that though d do have a i believe it's a [TS]

  smaller aperture then the widest [TS]

  aperture on the iphones think it's a [TS]

  tool to point out whereas the iphones a [TS]

  big and what's one point is that i have [TS]

  stopped her . i don't think perhaps I [TS]

  think it's a half yeah [TS]

  yes right anyhow it's brighter right and [TS]

  so people are saying is brighter you [TS]

  know the iphones brighter but at the [TS]

  same time the larger pixel pitch could [TS]

  offset it and then some right now [TS]

  because it is significantly larger so [TS]

  you know I'm interested to see what i [TS]

  can do it i I'm curious right it's there [TS]

  so many variables that go into [TS]

  photography and that it really is e and [TS]

  it's always been it's not just new [TS]

  digital photography it's always been an [TS]

  argument over how much you know how much [TS]

  class you want to carry around [TS]

  right I it you know and in sensor versus [TS]

  the lens and Indian a bigger people [TS]

  getting more light by having doing it on [TS]

  the sensor side as opposed to doing it [TS]

  on the aperture side it's it effectively [TS]

  it in the bottom line is what is it like [TS]

  to actually go out and shoot photos with [TS]

  the thing and that's what matters [TS]

  one difference I've seen is that it [TS]

  doesn't it unless they're not talking [TS]

  about it doesn't have optical image [TS]

  stabilization so i think on stills [TS]

  that's going to hurt them a little bit [TS]

  because it certainly is gonna it that's [TS]

  really really does help with stills on [TS]

  video I'm not sure because it seems you [TS]

  know there there there had to have a [TS]

  good Drive gyroscope driven it digital [TS]

  stabilization for video and they showed [TS]

  an example that was supposedly shot [TS]

  side-by-side where they exaggerated the [TS]

  camera shake of video while you walk and [TS]

  they're stabilized version look for [TS]

  they're stabilized version look for [TS]

  you good yeah I'm still did you know the [TS]

  normal rolling shutter effects and then [TS]

  you do get the little blur and low light [TS]

  and stuff but it looks like the digital [TS]

  mean you know this is Google's kind of [TS]

  bag you know the digital stabilization i [TS]

  would estimate would probably be pretty [TS]

  good so it's not i'm not shocked to hear [TS]

  that it is pretty good yeah video but [TS]

  you had no no optical stabilization i [TS]

  have a nap and maybe there's other apps [TS]

  that do it but I have an app for the [TS]

  iphone called horizon [TS]

  I don't know if you've ever heard of it [TS]

  it it's an app that lets you shoot [TS]

  horizontal video no matter how you hold [TS]

  your iphone [TS]

  oh ok so then what they're doing is [TS]

  they're just using a crop of the sensor [TS]

  right you do it and so that you can hold [TS]

  you now obviously did there there is a [TS]

  little you know it's not magic it [TS]

  doesn't shoot the same exact video that [TS]

  you would get holding it horizontally [TS]

  when you hold it visit you know [TS]

  vertically it's it's a crop so it's [TS]

  almost like the equivalent of being [TS]

  zoomed in a little bit right but you get [TS]

  a preview while you shoot but thereit's [TS]

  I they must be doing the same thing [TS]

  because it it also the other effect is [TS]

  even when you when you use horizon to [TS]

  shoot even if you hold your your iphone [TS]

  horizontally you still get stabilization [TS]

  and yes you know it's all the digital [TS]

  stabilization systems are exactly that [TS]

  they're all based on crop and so that [TS]

  the most intelligent ones will crop [TS]

  dynamically right the earliest ones are [TS]

  the the earliest digital stabilization [TS]

  systems were all based on a fixed crop [TS]

  so they would essentially crop in twenty [TS]

  percent of your resolution and then use [TS]

  that as a buffer right to try and [TS]

  stabilize your image and the more [TS]

  dynamic ones the newer ones like this [TS]

  google one most likely although i [TS]

  haven't read deep on it very that crop [TS]

  by how fast you're moving your phone [TS]

  these the accelerometer data and [TS]

  gyroscope data to say hey you know [TS]

  you're vibrating your you know jigging a [TS]

  lot so let's go ahead and just drop in a [TS]

  ton and then oh you're more stable now [TS]

  you've stopped walking or whatever let's [TS]

  let's go back out and get you as much [TS]

  revolution as we can so the more [TS]

  intelligent ones that's what they do and [TS]

  that's the way apples digital [TS]

  stabilization works on the like the [TS]

  iphone success word has no optical right [TS]

  I i think it's a win for the iphone 7 [TS]

  and i will be proven out that it that on [TS]

  all of the iphone said [TS]

  + + + regular-sized you get true optical [TS]

  image stabilization including for video [TS]

  so that's how you what I missed the hell [TS]

  out of it into x 0 in general it's the [TS]

  worst yeah like yeah it's the one thing [TS]

  I keep telling myself to control myself [TS]

  that my personal iphone just doesn't [TS]

  have the 2x camera is that well it [TS]

  doesn't know is so who cares right [TS]

  so I didn't get it is very shaky I'll [TS]

  tell you especially because it's 2x [TS]

  right you know so yeah it's like this [TS]

  you pay but it's a it's a camera for [TS]

  well-lit situations while we're on this [TS]

  this subject I don't know that there's [TS]

  anybody who knows more about the depth [TS]

  effect on the iphone 7 plus than you you [TS]

  you had pre-release access to the [TS]

  feature a couple days before the [TS]

  developer beta came out your explanation [TS]

  of it is as as detailed technically as [TS]

  anything I've seen more detailed in some [TS]

  regards even then what Apple is seen [TS]

  because you you've looked at them to get [TS]

  them to tell you like that the that they [TS]

  wrote their own custom disc player which [TS]

  is funny because it came up couple times [TS]

  like I keep seeing people say that it's [TS]

  like a gaussian blur which is exactly [TS]

  what you said your first version of them [TS]

  support or irritated I'm so irritated [TS]

  right there than it was in my heart [TS]

  right I it gives I think because i [TS]

  remember talking to you about it behind [TS]

  the scenes and you were somewhat [TS]

  skeptical that it was a gaussian blur [TS]

  your life but he told me pretty sweet [TS]

  right that's why you're here is all that [TS]

  is Gaussian you just say okay yeah [TS]

  doesn't honestly of a reader and i'm [TS]

  sorry i don't have his I don't have the [TS]

  tree in front of me but I'm he he [TS]

  tweeted at me and was like hey this [TS]

  picture of a strawberry that you have in [TS]

  your piece like I'm the edges of it the [TS]

  blue the bloom really looks like disc [TS]

  player and the guys probably in visual [TS]

  you know in visual work somehow he's a [TS]

  designer or visual effects of something [TS]

  is the visual effects supervisors and [TS]

  those people are writing articles about [TS]

  it now they all have it nailed him you [TS]

  know like they're they're super sharp [TS]

  about this because they do it all day [TS]

  they in the simulate camera effects for [TS]

  the right thing right or many of them do [TS]

  but the he said hey this kind of looks [TS]

  like a disclaimer be sure and I was like [TS]

  no no I i was really like oh you know [TS]

  and he's like all just just asking and [TS]

  I'm like no you're at you know it pay [TS]

  you know actually [TS]

  that look at it and so I went back and [TS]

  yeah it's a custom disclosure so I was [TS]

  really into that getting anything wrong [TS]

  so I just like it makes me itch [TS]

  here's that there i've noticed and I've [TS]

  had a little few brief conversations [TS]

  with people on Twitter about it is at [TS]

  least for me personally while I was [TS]

  shooting test shots with the iphone 7 [TS]

  plus review unit with the feature on it [TS]

  looks to me like they're doing something [TS]

  different with the noise that to me it [TS]

  gives a sort of film like grain to the [TS]

  noise on those images and I don't see [TS]

  the same thing on the non portrait shots [TS]

  and I'm and I don't know if I'm seeing [TS]

  what I want to see because I've always [TS]

  been no I having it to have seen it too [TS]

  and honestly I haven't seen as much on [TS]

  my shots but maybe i just have been [TS]

  looking but I've seen a ton on examples [TS]

  like these people are showing me or [TS]

  things that I see on Instagram and yes [TS]

  I'd i have seen a better and i don't [TS]

  know i don't have no information about [TS]

  whether they're artificially under [TS]

  sharpening it right or sharpening it [TS]

  with a tighter radius [TS]

  excuse me under noise-reducing it is [TS]

  what i meant was sharpening with a [TS]

  tighter radius because I'd i am not a [TS]

  fan of how aggressively Apple noise [TS]

  reduces their images [TS]

  yeah so I feel that the day iphones [TS]

  images while great would be better [TS]

  subjectively right and this is me [TS]

  talking this is not like some grandiose [TS]

  statement about better or worse for [TS]

  everybody but I definitely feel that [TS]

  they would be better if they were [TS]

  sharpened a little bit less while still [TS]

  understanding why they do it because [TS]

  most people would just rather not see [TS]

  any grain you know and that to me that's [TS]

  the trade-off and i get it i just don't [TS]

  like it [TS]

  yeah I've never been afraid of the grain [TS]

  I've used to when I shot film would tend [TS]

  to just leave the camera loaded with 400 [TS]

  or even eight hundred speed film because [TS]

  i always thought like if you're going to [TS]

  leave some film in there be ready for [TS]

  any situation and if it means that I'm [TS]

  an outside and i'm getting a lot of [TS]

  grain because I could be shootin like it [TS]

  with a hundred speed film so be it [TS]

  because the color still look good and I [TS]

  can shoot indoors and and get an [TS]

  exposure where I couldn't if i had a [TS]

  hundred speed film already loaded in [TS]

  there and if there was a slider I could [TS]

  set in iOS that adjusted the noise [TS]

  reduction [TS]

  mmm i would probably turn it to the [TS]

  lowest setting that apple would allow me [TS]

  to get away with knowing that Apple [TS]

  isn't going to say don't know he's [TS]

  reduce it all because that's one of the [TS]

  things people have been noticing that [TS]

  you can shoot raw with the iphone camera [TS]

  is holy shit how much noise there is on [TS]

  the image when you shoot raw and [TS]

  everybody just once again raised right [TS]

  everybody i know who's like using [TS]

  Lightroom to shoot raw on the iphone 7 [TS]

  as I holy shit these this I can do you [TS]

  see this isn't it [TS]

  I'm sure there's somebody and Abelard [TS]

  you know on the camera team at her like [TS]

  you did not have a small that sensor is [TS]

  huh [TS]

  and you know what kind of miracles were [TS]

  pulling and like I that's why am I [TS]

  always say you don't I try to be really [TS]

  careful and when I'm talking about this [TS]

  noise and say for me like I would be [TS]

  okay if they dialed it back but they're [TS]

  there really are performing miracles I [TS]

  mean honestly the raw image that comes [TS]

  off of that sensor is already better [TS]

  than the actual data you know that they [TS]

  get so I'm going to think that it's [TS]

  you're getting a view point of view port [TS]

  with the raw stuff you know well into [TS]

  just how good the isp is yes and I you [TS]

  know that you can always tweak it I [TS]

  talked about this last week I must be [TS]

  two beloved devices not just cameras but [TS]

  devices I've ever owned was my original [TS]

  key Rico grd the first ricoh gr is worth [TS]

  . shoot cameras that they made for film [TS]

  for years and when they first went [TS]

  digital they call it the grd was the [TS]

  first generation one and it's very [TS]

  confusing because then they had the grd [TS]

  to in the grd 3i think and then they [TS]

  went back they went back and they just [TS]

  had one instead of numbering it for they [TS]

  just went back to ricoh gr and so it's [TS]

  very confusing but I had the original 1i [TS]

  think about it in 2006 and the whole [TS]

  reason i bought it i bought it without [TS]

  ever had knowing anybody who owned it [TS]

  just based on reviews and it was gray [TS]

  market wasn't sold it officially sold in [TS]

  north america was that everybody said [TS]

  that Rico's digital sensor is tuned the [TS]

  isp is tuned to to turn them make the [TS]

  noise look more like film grain [TS]

  and everybody who had one on these [TS]

  boards would say so and i looked at [TS]

  people's flickr uploads and looked at [TS]

  you know flickr will let you see the [TS]

  original so like I damned if that [TS]

  doesn't look like film grain not digital [TS]

  noise or at least less more along those [TS]

  lines and the idea was and Rico is [TS]

  explicit about it as opposed to being [TS]

  sort of secret of like Apple and not [TS]

  really talking about it [TS]

  Rico is very explicit and said there's a [TS]

  limit to what we can do with these my [TS]

  name was a you know very small sensor [TS]

  for a 2006 point-and-shoot there's a [TS]

  limit to how much there's going to be [TS]

  noise and so traveler than trying to [TS]

  hide the noise we are efforts are to [TS]

  make the noise aesthetically pleasing [TS]

  and that's exactly what film the film [TS]

  industry did for a hundred years so that [TS]

  the people who are like anti-noise would [TS]

  say are you film you guys are just [TS]

  celebrate film you're just you know your [TS]

  room and rings and if you know it it [TS]

  you're celebrating something that was a [TS]

  that was a technical limitation anyway [TS]

  but I would argue in my my opinion it's [TS]

  sort of as an amateur but the reason [TS]

  film grain looked good wasn't just [TS]

  nostalgia it was because the Kodak and [TS]

  fuji and the other film companies spend [TS]

  a hundred years making the noise look [TS]

  better you know what what I call it [TS]

  noise now right [TS]

  you know that it wasn't like it's not [TS]

  just because it was old that we thought [TS]

  film grain look good it was that they [TS]

  didn't know decades of work went into [TS]

  making it look good anyway I see it in [TS]

  the seven plus portrait shots and I [TS]

  don't know if it's my imagination or not [TS]

  yeah i mean it i dunno i do know that [TS]

  they you know did the work that was done [TS]

  to tune the ISB was definitely done with [TS]

  an eye to what it come in the past but [TS]

  not just photographs you know other [TS]

  other works of art too i mean remember [TS]

  they're creating his custom from scratch [TS]

  and apples never one to kind of go with [TS]

  the accepted wisdom around something [TS]

  like that you know there they had an [TS]

  opportunity to sort of tune the ISB [TS]

  however they wanted and now that the [TS]

  camera honestly whatever would what else [TS]

  is a defining you no definitive deciding [TS]

  factor between phones most of the time [TS]

  is the camera these days now and you can [TS]

  argue that a ir like the assistant [TS]

  features maybe you what they're seeking [TS]

  for to be next but right now if you're [TS]

  deciding between three cameras three [TS]

  phones on the Shelf you kind of want to [TS]

  know which one is the best camera [TS]

  because that's your camera to you know [TS]

  it's it's a huge factor when they decide [TS]

  on on picking stuff so now that they [TS]

  have an opportunity to to really have an [TS]

  amazing camera that has optical zoom [TS]

  that has all of these additional [TS]

  features that could be unlocked in the [TS]

  future by having two lenses and they're [TS]

  able to tune the isp how they want they [TS]

  can pick and choose in and really create [TS]

  a look that is new you know and it may [TS]

  have some elements of film may have some [TS]

  elements of what we consider to be like [TS]

  you know characteristic of digital [TS]

  images which would be you know maybe a [TS]

  little bit crisper maybe a little bit [TS]

  lower noise or whatever but I you could [TS]

  definitely kind of see them combining [TS]

  the two qualities I've been thinking one [TS]

  thing that skirt Emil as more and more [TS]

  people are shooting with this you know [TS]

  he stopped to have a beta so it's still [TS]

  pretty uncommon after a have to have his [TS]

  iphone 7 plus and bf to be willing to [TS]

  install the beta but I've seen enough [TS]

  examples [TS]

  it occurs to add this thought had [TS]

  occurred to me but now the more I think [TS]

  about it the more i think it's going to [TS]

  be a big deal is that the number of [TS]

  people who see your photos on their own [TS]

  phones are you seeing them on Instagram [TS]

  on their phone or in facebook or on [TS]

  twitter or something like that they're [TS]

  seeing them in such a small size that [TS]

  the smaller the size you view the image [TS]

  at the more hot the more like a real [TS]

  boca from a real large sensor camera the [TS]

  effect looks like you have to zoom in [TS]

  more to be have to make it really big to [TS]

  see the the deficiencies of the trickery [TS]

  so right when you see somebody who has [TS]

  an iphone 7 plus using this feature just [TS]

  in their Instagram feed your it you're [TS]

  going to be your that's more compelling [TS]

  than looking at and blown up to a full [TS]

  size on your imac yeah and comparing [TS]

  like a lot of obviously and this is not [TS]

  a dig it's sort of what people want to [TS]

  see but comparing it against even in my [TS]

  piece like I had to really had to [TS]

  compare it against the same shot which [TS]

  it does shoot out [TS]

  matically the same shot without the [TS]

  effect you know it because that's what [TS]

  we want to see right all what did it [TS]

  look like before what does it look like [TS]

  after but i honestly think that does it [TS]

  a disservice because if they could then [TS]

  allows you to go through and like be [TS]

  really picky any about like all this [TS]

  particular thing is wrong or this you [TS]

  missed this or whatever but if you just [TS]

  look at it in isolation [TS]

  they're really pretty good i mean [TS]

  there's some that are really funky and [TS]

  weird and dumb and silly and it screws [TS]

  up but it is very early and there are [TS]

  some shots out of it that are just great [TS]

  yeah and you don't have to use them Mary [TS]

  if it turns out weird you got the other [TS]

  one which would have been what it would [TS]

  look like normally so there's no loss [TS]

  yeah back to the pixel okay and I i [TS]

  don't think it I think that digression [TS]

  about the iphone camera is fine because [TS]

  it one of them had a big picture i think [TS]

  it's not just what the did the pixels [TS]

  look like with it before you even turn [TS]

  them on and saying look this industrial [TS]

  design is is just it blatantly following [TS]

  apples lead everything about the pixels [TS]

  to me is is saying we're making an [TS]

  iphone caliber you know if you were [TS]

  going after the iphone market they made [TS]

  a switching tool that I don't even know [TS]

  how it works [TS]

  it's fascinating to me i can't wait to [TS]

  see this [TS]

  they have a cable they ship it with that [TS]

  as lightning on one side goes into the [TS]

  pixel on the other and takes things like [TS]

  your iMessages and your text messages [TS]

  from the phone I don't understand how [TS]

  the something with a lightning cable is [TS]

  reading that I guess it's it's [TS]

  pretending to be like itunes or [TS]

  something [TS]

  yeah many gay yeah you'll have to give [TS]

  it permission on your iPhone way that I [TS]

  thought I want to trust it right trust [TS]

  this thing and it will take it over and [TS]

  I guess it'll put your I message and [TS]

  text message history into a low i guess [TS]

  or or maybe their messages that I don't [TS]

  know which apt are going to put that [TS]

  history into but that's a big deal like [TS]

  this suit they really i mean whether [TS]

  it's going to work or not they seem too [TS]

  seriously be saying look we know there's [TS]

  a lot of people using iPhones who are [TS]

  also using heavily into google services [TS]

  including I'm sure thousands of people [TS]

  who work at Google and they're making [TS]

  that they're doing the best effort they [TS]

  can to say you would we want to make it [TS]

  pop [TS]

  table for you to switch and there's a [TS]

  couple of things that they're all on the [TS]

  text back page in a way that to me these [TS]

  are a couple of things where they're [TS]

  obviously ahead of apple and you have to [TS]

  say you know Apple it's it's they've I [TS]

  think that you know they really need to [TS]

  catch up here's one of them unlimited [TS]

  storage for photos and videos at full [TS]

  resolution right if you buy a pixel your [TS]

  your google photos account will and [TS]

  here's what I'm curious about that is it [TS]

  only for photos you've shot on the pixel [TS]

  or can you shoot 4k video on another [TS]

  camera and because you have owned a [TS]

  pixel you can upload it all to your [TS]

  google account em who I don't know but [TS]

  even if it is only for the photoshoot on [TS]

  the pixel that's that is a hell of a [TS]

  thing Apple gives you five gigabytes of [TS]

  storage for free and that includes [TS]

  everything your backups your documents [TS]

  and your photos and Google is saying for [TS]

  photos [TS]

  unlimited at full resolution that is a [TS]

  huge difference because really people [TS]

  run up against that five gigabyte limit [TS]

  if they shoot photos with any regularity [TS]

  let alone if they shoot 1080p or 4k [TS]

  video yeah and that thing is that [TS]

  five-year my limit has been around [TS]

  forever you know I mean I'd I think that [TS]

  it's if it i'm not sure this well [TS]

  because i don't know if people don't [TS]

  know this is a big factor in people not [TS]

  buying an iphone but if it does for [TS]

  black of a better word shame it you know [TS]

  shame apple into giving us unlimited [TS]

  storage for free or at least some [TS]

  enormous amount you know some finite and [TS]

  but enormous amount every I would love [TS]

  that [TS]

  that would be that would thank Google [TS]

  for that yeah and even if Apple wanted [TS]

  to segregate photos storage from other [TS]

  storage you know instead of just saying [TS]

  you're not one bugging out where [TS]

  everything goes into but but i think [TS]

  they should have both i think five [TS]

  gigabytes is not enough especially [TS]

  didn't it [TS]

  I really think the morning but now that [TS]

  the minimum font sizes 32-gigabyte how [TS]

  can the storage be five gigabytes oh [TS]

  it's impossible it's ridiculous like you [TS]

  go to backup and I'm [TS]

  my wife and I have different we have [TS]

  separate iCloud accounts so we use the [TS]

  same itunes account so she gets all my [TS]

  purchases but she has her own iCloud [TS]

  account so all of her photos and all [TS]

  that stuff sink to her phone but I don't [TS]

  get them all in my photostream right [TS]

  not because we you don't wear those you [TS]

  care but it's just a little less messy [TS]

  and i got like 1500 screenshots and my [TS]

  camera so you might see all that junk [TS]

  you know and these pictures of events [TS]

  she doesn't even know what I do for a [TS]

  living so she's ok but the that whole [TS]

  like she has a five-year quite so now i [TS]

  have to pay to upgrade her when I've [TS]

  already paid upgrade myself because i [TS]

  have three phones and she's got her [TS]

  phone and my daughter's ipad and her [TS]

  iPad and you know it cetera and the its [TS]

  full instantly instantly you know just [TS]

  to ensure that she doesn't lose stuff [TS]

  she's gotta back up to iCloud or up her [TS]

  iCloud storage because they mean she [TS]

  didn't have a computer like we are truly [TS]

  a post computer household aside from me [TS]

  which has to sort of is like tied to my [TS]

  desk tops because I choose to be right i [TS]

  mean i could probably do my job from my [TS]

  iphone [TS]

  don't tell my boss but you know that the [TS]

  the big screens to help especially on [TS]

  busy news days or when I'm you know [TS]

  managing a huge team across multiple [TS]

  continents but my wife doesn't do that [TS]

  and her work even better bring computers [TS]

  into the water so she doesn't care right [TS]

  and so for her computer is your phone [TS]

  and is her iPad and she doesn't have [TS]

  anything to plug it into the back it up [TS]

  you know if I wasn't if I didn't have [TS]

  this you know desktop there would be no [TS]

  option to do that and not only want her [TS]

  to do that right because i erase and put [TS]

  install beta hasn't all kinds of weird [TS]

  stuff on my machine and machines [TS]

  encrypted and all kinds of junk so you [TS]

  know this [TS]

  maybe i'm not home she can't get on it [TS]

  or whatever so for her [TS]

  I cloud is her computer right that is [TS]

  her storage that is everything that's [TS]

  all of the storage in the world that she [TS]

  has aside from local on her phone and [TS]

  it's just really crippling and silly for [TS]

  it to be so small out of the gate like [TS]

  it should guarantee that you should be [TS]

  able to back up a full iphone yeah [TS]

  out of like out-of-the-box anything else [TS]

  is just kind of silly [TS]

  yeah and I you know it's it i'm only [TS]

  saying that Apple has to do this for [TS]

  people who have purchased devices of you [TS]

  know I don't know where you cut it off [TS]

  but you know I i don't think that they [TS]

  should necessarily get free unlimited [TS]

  storage to anybody who just signed up [TS]

  for free by cloud account but if you [TS]

  want if you're if you've bought a new [TS]

  device especially the iphones which [TS]

  start at six hundred forty nine dollars [TS]

  or seven hundred dollars or something [TS]

  like that [TS]

  i I'd you know and it's easy for me I [TS]

  always say this it's easy for me to [TS]

  spend Tim Cook's money from my armchair [TS]

  here but here's an existence proof that [TS]

  is possible here is a phone you can buy [TS]

  for the exact same prices the iphone [TS]

  that comes with free unlimited cloud [TS]

  storage for photos and video so you know [TS]

  to me the bar is raised and it's way [TS]

  above it's not like two you know five [TS]

  gigabytes vs 10 gigabytes it's five [TS]

  gigabytes which is not enough vs [TS]

  unlimited pure and simple that Apple it [TS]

  needs to catch up the other one [TS]

  it's right here is that they do [TS]

  fast-charging they call it seven hours i [TS]

  don't mind sure seven hours of what they [TS]

  say you can get seven hours of battery [TS]

  life in just 15 minutes with the pics [TS]

  right now I thought it was my guess was [TS]

  my guess was they've included a lot more [TS]

  expensive [TS]

  hi wat adapter and i'm looking at the [TS]

  text back and that's exactly it as it [TS]

  comes with a USB c18 wanted aptor right [TS]

  that's the the thing that makes the [TS]

  iphone so slow to charges that it comes [TS]

  with a 5 watt adapter it's if you plug [TS]

  an iphone i think it's true for the [TS]

  regular seven but I know it's true the [TS]

  seven plus if you plug it into the [TS]

  expensive a ipad pro at 12-1 adapter it [TS]

  charges way faster and apple sells I [TS]

  forget how many watts it is but they [TS]

  sell like a fifty or sixty dollar [TS]

  standalone adapter that will charge it [TS]

  even faster than that so it's not like [TS]

  iphones can't do fast-charging nobody [TS]

  just knows about it because they shipped [TS]

  with these measly little 51 adapters [TS]

  that charge well sort of [TS]

  right like yeah it will charge faster [TS]

  absolutely you can charge it with an [TS]

  ipad adapter it'll charge I don't know [TS]

  no let's call it 2x faster right right [TS]

  but the the quick charging that's like [TS]

  15 minutes 47 hours or whatever I mean [TS]

  that's like 4x to 5x the normal charging [TS]

  rate of a bone and generally speaking [TS]

  that has to be enabled by quick charging [TS]

  secure a circuitry so quick charging [TS]

  circuitry and then a controller which [TS]

  controls that obviously the rate and [TS]

  voltage and all of that stuff going into [TS]

  the battery by qualcomm makes a quick [TS]

  charge system right so if you're using [TS]

  snapdragons in your phone you can get [TS]

  there quick charge you know [TS]

  plug-and-play and in your device as a [TS]

  manufacturer I'm saying you know you can [TS]

  you can grab Qualcomm's chip and and put [TS]

  it in there and then we'll give you [TS]

  faster charging and and all of that but [TS]

  i think it's just a there is a real like [TS]

  there's a real disconnect between this [TS]

  concept of oh I'm gonna charge my phone [TS]

  real fast and i'm also going to ensure [TS]

  that the battery lasts a long time you [TS]

  know and and doesn't deteriorate because [TS]

  quick charging does damage batteries [TS]

  right the faster you charge the the [TS]

  battery the more strain you put on it [TS]

  and the more aging cycles you put on [TS]

  that the chemistry so there are [TS]

  trade-offs you know and sometimes they [TS]

  get hot and sometimes they explode so [TS]

  quick charging is is good and [TS]

  interesting technology that could very [TS]

  well paved the way towards like well if [TS]

  you can charge something in five minutes [TS]

  who really cares how long the battery [TS]

  lasts you know I tend to think that for [TS]

  the price that I phones cost they should [TS]

  ship with that at least the 10 watt [TS]

  power adapter if not the 12-volt power [TS]

  adapter [TS]

  yeah i know its integral chapter 2 but I [TS]

  still feel like it would get your part [TS]

  of the way there i don't know if you've [TS]

  heard about this but it's because of [TS]

  power adapters and stuff like that [TS]

  samsung has some problems with the [TS]

  batteries in and their phones i had and [TS]

  i hadn't did you see the story today I'm [TS]

  sure you did because you stand out of [TS]

  everything that some some guy was on a [TS]

  Southwest flight this morning [TS]

  and I his good note 7 he would probably [TS]

  even powered off he says but whatever it [TS]

  it started burning a hole in his pocket [TS]

  and so we got out of a pocket and you [TS]

  know there's smoke coming out of it so [TS]

  they evacuated before the plane took off [TS]

  planes on the ground and there you know [TS]

  the the flight staff on the southwest [TS]

  was like well everybody knows get [TS]

  everybody off the plane nobody got hurt [TS]

  calm and orderly you know disembarkation [TS]

  set the word yes and then they went in [TS]

  to take a look and it burned through the [TS]

  floor of the plane I hadn't heard that [TS]

  bit but the scary part the really scary [TS]

  part is that it was a updated the phone [TS]

  that he just bought on September 20 [TS]

  hours and was supposedly had like the [TS]

  marking on the package that says this is [TS]

  one of the good ones not one of the bad [TS]

  ones right which makes me think I've [TS]

  been wondering for a while with this [TS]

  fiasco and people keep writing to me [TS]

  because I think people don't follow [TS]

  closely and people get on an airplane [TS]

  and apparently lately it's it were [TS]

  around the world you got on an airplane [TS]

  and one of the things they say is if you [TS]

  have a samsung galaxy note 7 you must [TS]

  power it off now and keep it power not [TS]

  for the entire flight which is a [TS]

  terrible publicity I mean just tried to [TS]

  follow everything worse thoughts of will [TS]

  average has been ever I've seen people [TS]

  on Twitter saying that they're telling [TS]

  people out in the airport to that [TS]

  they're you know you know when they're [TS]

  like hey we're going to board your [TS]

  flight 677 is going to board in about 10 [TS]

  minutes [TS]

  oh and if you have a galaxy note 7 you [TS]

  gotta power it off [TS]

  come on please board now we're getting [TS]

  seven just throwing the trash on your [TS]

  way in [TS]

  I've been wondering for awhile how are [TS]

  they going to deal with this when [TS]

  there's good ones and bad ones and and [TS]

  you say oh no i've got i just got my new [TS]

  one but it's got the green battery icon [TS]

  up in a corner its it [TS]

  this one's good are they gonna they [TS]

  gonna believe that are they going to be [TS]

  like no way buddy you're turning it off [TS]

  and now they're gonna believe them are [TS]

  you kidding me [TS]

  we couldn't for a decade we couldn't use [TS]

  our devices on planes just because they [TS]

  thought maybe maybe something might [TS]

  interfere that they had no evidence of [TS]

  so I don't think so my other thought [TS]

  with this news today that a [TS]

  quote-unquote good galaxy note 7 caught [TS]

  fire on plane is that they're gonna [TS]

  wreck this [TS]

  for everybody and they're just going to [TS]

  say you've got to turn all of your [TS]

  phone's power cannot just sleeping [TS]

  you've got our a model before you step [TS]

  on the plane and did you know whether [TS]

  they can make you do that or not but [TS]

  they could certainly notice if you have [TS]

  it out here sitting in your seat and [TS]

  you're dicking around on your phone and [TS]

  I don't know what I would do for them [TS]

  2013 that is God that is the worst [TS]

  scenario my god now you give me [TS]

  nightmares for nick bilton 200 undo all [TS]

  of his work [TS]

  yeah yeah exactly Nick Bilton goddess to [TS]

  be able to use our flight while landing [TS]

  an hour damn word Samsung's going to [TS]

  record for everybody well I i know we [TS]

  gotta wrap it up i know the baseball [TS]

  game is starting but i gotta do a third [TS]

  sponsored and we can we can talk about [TS]

  every else you want to talk about for [TS]

  the rest of the show already in third [TS]

  and final sponsor amazing coincidence [TS]

  given what we'll be talking about in the [TS]

  next segment of the show [TS]

  it really is a coincidence but it's [TS]

  interesting is 0 te R 0 0 is a modern [TS]

  new Wi-Fi system for your house and the [TS]

  basic premise is one Wi-Fi router is not [TS]

  enough it's not strong enough signal for [TS]

  most people's houses maybe if you live [TS]

  in a oh you know studio apartment or [TS]

  something like that sure you're fine but [TS]

  if you have a house that has more than [TS]

  more than one or two floors or it has [TS]

  thick walls or any sorts of things that [TS]

  can interfere with the signal you might [TS]

  notice that there are parts of your [TS]

  house that don't get a good Wi-Fi signal [TS]

  your hero is designed to change all of [TS]

  this [TS]

  they make a single device it's a small [TS]

  elegant box about the size of an apple [TS]

  TV sort of apple style round wreck [TS]

  design and you just buy more than one of [TS]

  them so I think like one of the basic [TS]

  packs that they recommend for most [TS]

  people based on square footage to get a [TS]

  three pack you get three of these things [TS]

  you hook one of them up to your cable [TS]

  you put the other two strategically [TS]

  around the house and you that your work [TS]

  is done you just get negotiate that the [TS]

  different pods negotiate with each other [TS]

  and they just do the work to form a mess [TS]

  network that blankets your home and fast [TS]

  reliable Wi-Fi they sent me a three pack [TS]

  when they started sponsoring the show i [TS]

  set it up i set it up thinking okay I'll [TS]

  set this up and then I'll go back to my [TS]

  Apple whatever its called ah and I never [TS]

  went back to my airport because the [TS]

  Eurosystem was as good or better at [TS]

  every single spot in my house and I [TS]

  didn't I really was more work to like [TS]

  unbox the devices and plug them in then [TS]

  it was the to set it up that's like you [TS]

  unbox it you plug them in and you're [TS]

  done it's unbelievable the configuration [TS]

  goes through a really nice iphone app so [TS]

  there's no you know command-line typing [TS]

  or logging in through a stupid web [TS]

  browser and a certain port or something [TS]

  like that you just get on the euro app [TS]

  on your phone could not be easier [TS]

  they're protected with state-of-the-art [TS]

  wpa2 encryption of course and I heroes [TS]

  update automatically [TS]

  so if there's like a security update or [TS]

  performance update just updates by [TS]

  itself it's so great they have new feet [TS]

  Dave new features like parental controls [TS]

  where you can create profiles for your [TS]

  kids and you can manage what they want [TS]

  and when they have internet access to it [TS]

  just go check it out i cannot tell you [TS]

  everything there is to know about this [TS]

  in the course of one little sponsorship [TS]

  read just note that they more or less [TS]

  recommend one euro for every thousand [TS]

  square feet of your home they've got [TS]

  more information on the website where [TS]

  you can figure out how many you want a [TS]

  new and here's the most important thing [TS]

  of all 30 day money-back guarantee so by [TS]

  one see if it works you've got 30 days [TS]

  to just put it back in the box send it [TS]

  back to them no questions asked and [TS]

  it'll be done [TS]

  here's what you do to find out more [TS]

  you've got to remember this promo code [TS]

  is the talk show the talk show just go [TS]

  to erode com e ro . com and check out [TS]

  you select overnight shipping and that [TS]

  code the talkshow get you overnight [TS]

  shipping so depending on the time of day [TS]

  you're listening to me tell you this you [TS]

  could have it by tomorrow for free [TS]

  shipping wise so go check them out [TS]

  hero.com [TS]

  so I say coincidental because one of the [TS]

  products google announced at their event [TS]

  was called google Wi-Fi which is a thing [TS]

  that works a lot like sounds like it [TS]

  works a lot like 0 where you can buy [TS]

  more than one of these things you spread [TS]

  them around the house and it gives you [TS]

  y5 and it does all the negotiation for [TS]

  you right [TS]

  and as I watched that part of the [TS]

  presentation I've been thinking ever [TS]

  since 0 sponsored the show but watching [TS]

  google say it is i began thinking you [TS]

  know it has been i don't remember the [TS]

  last time Apple has said a damn word [TS]

  about airport and airport is seems like [TS]

  it's like outdated [TS]

  yeah exactly i mean i-i i did the same [TS]

  thing i bought a pack of Eros and 400 is [TS]

  it singular has what's the plural [TS]

  I don't know i'm going to call them [TS]

  heroes hang out here oh ok like back [TS]

  awhile 0 a murder of Eros and i [TS]

  installed them and I like him a lot [TS]

  I mean if they generally cover well they [TS]

  cover areas of my house where I did not [TS]

  have coverage before even like I [TS]

  configured a handful of other extenders [TS]

  like you know an express attached to my [TS]

  extreme and you know blah blah blah [TS]

  right and none of those seem to work as [TS]

  well as the euro so you can just extend [TS]

  your arrow spot i guess it's comfortable [TS]

  its cover sation like i like it i like [TS]

  the concept a lot and yeah apple hasn't [TS]

  done a whole lot with that and it does [TS]

  seem like a very apple-like concept so [TS]

  just unplug it plug this in and use an [TS]

  iphone app and you're done right and [TS]

  like that's like I could see an apple [TS]

  version of that where you take it out of [TS]

  the box and you plug it in and your [TS]

  iphone sees it over Bluetooth you know [TS]

  Ellie and says like oh hey do you want [TS]

  to set up your Wi-Fi now and you hit yes [TS]

  like the air pod connect thing you know [TS]

  when you flip flip over the airport case [TS]

  it pops up with a little white card and [TS]

  I could totally see like it makes [TS]

  citizens to have an apple system that [TS]

  works just like that but if they don't [TS]

  and it's still very complex and the [TS]

  airport that utility is not user [TS]

  friendly and doesn't work at the time so [TS]

  it was so much better than what it used [TS]

  to be before you know if you are using [TS]

  like it's just [TS]

  or you know netgear something like that [TS]

  but it by today's standards and compared [TS]

  to let you know i r+ perfect example you [TS]

  just open the case and you're not like [TS]

  it's like you're not picking like which [TS]

  gigahertz bluetooth to use which one is [TS]

  the least noise you're not picking in [TS]

  our like the way that with airport [TS]

  you're still supposed to pick between [TS]

  five gigahertz and 2.5 gigahertz and [TS]

  pick a channel and it you don't have to [TS]

  do it why do you have to do anything why [TS]

  can't the software just figured out and [TS]

  it seems like you know that certainly 10 [TS]

  and and and that's seems like that's the [TS]

  exact description for google Wi-Fi the [TS]

  thought i had though is that right after [TS]

  Google Wi-Fi they announced the google [TS]

  what's a comment [TS]

  the thing that you talked to him yeah [TS]

  google home [TS]

  I don't understand why those are [TS]

  separate products or at least why can't [TS]

  Google how I understand that you [TS]

  wouldn't want to buy separate google [TS]

  homes to be the pods that extend the [TS]

  Wi-Fi but it seems to me like there were [TS]

  two teams that weren't talking to each [TS]

  other that should have been talking to [TS]

  each other because maybe like you're [TS]

  you're one you know base station should [TS]

  be the google home [TS]

  yeah i think that two teams thing is [TS]

  probably right but i also think that [TS]

  they are they're aiming that as their [TS]

  have to be a product that people [TS]

  purchase that already have Wi-Fi routers [TS]

  and not really looking to buy new ones i [TS]

  think that yeah I could conceivably see [TS]

  the technology being built into it in [TS]

  the future where it's like oh if you get [TS]

  a cool home guess what it'll act as a [TS]

  google Wi-Fi add on to more and you'll [TS]

  be golden [TS]

  but i don't think that that was their [TS]

  MVP you know the other thought that [TS]

  occurred to me after I thought about [TS]

  that was my first impression is why they [TS]

  showing me to white boxes that you plug [TS]

  in and you know right right there the [TS]

  other thought that occurred to me is it [TS]

  not just in my house but it i think most [TS]

  people's houses she might want to put [TS]

  them in very different spots it seems [TS]

  like the alexa type devices or the echo [TS]

  type devices lot of people put them in [TS]

  the kitchen for obvious reasons they [TS]

  might put them emi- on my bar sounds [TS]

  like a good location and that's not [TS]

  necessarily where your cable connection [TS]

  is coming in where you could plug it [TS]

  into you know by ethernet take just to [TS]

  get the basic eat you know internet [TS]

  signal to begin with [TS]

  which is probably in your living room [TS]

  mmm yeah so I could see that I know that [TS]

  makes some sense do you think apple is [TS]

  going to have something along these [TS]

  lines [TS]

  yeah of course I wonder how they're [TS]

  gonna do it and I wonder how imminent it [TS]

  is because at this point at this point [TS]

  now the Indians later than next year I [TS]

  would be shocked right I'm making I [TS]

  don't think it's this year right [TS]

  I don't think it's this year either i [TS]

  think it maybe maybe like a march thing [TS]

  next year where there's already really [TS]

  was going to be new ipads in march right [TS]

  yeah they make some sense i mean we [TS]

  gotta you know if you look so many the [TS]

  max hasn't been updated in so many years [TS]

  that I you know later this year is going [TS]

  to be mac time later this month maybe [TS]

  even but the that's all the rumors you [TS]

  know but i don't see that it's kind of [TS]

  packed to put it in here and I really [TS]

  see them setting it up in spring and [TS]

  then selling it into summer and then it [TS]

  becomes like the big Christmas item [TS]

  because it's like oh you have an iphone [TS]

  this works great with it or you know [TS]

  whatever the case may be [TS]

  yeah and you know they're obviously not [TS]

  going to be first echo is going to get [TS]

  credit for being first apples often [TS]

  first you know it's you know did you [TS]

  know depending on how your perception of [TS]

  what a smartphone is they were either [TS]

  very late to smartphones or if they were [TS]

  the first one to come out with the first [TS]

  real smartphone right and maybe like [TS]

  that so yet it [TS]

  yeah I'm sorry guys well I just think [TS]

  that you know the it looks weird though [TS]

  now that they're behind more than one [TS]

  company in this regard [TS]

  yeah well I can't say that I think that [TS]

  and I think you you can see if you have [TS]

  the same experience and maybe a [TS]

  different one than me but i'll tell you [TS]

  see reworks a hell of a lot better when [TS]

  it can hear you and the iphone is not a [TS]

  good listening device [TS]

  at all like really bad unless it's [TS]

  really quiet which is why people there's [TS]

  all these jokes about Cirie not [TS]

  understanding your Baba but like you [TS]

  know Apple built their own voice team [TS]

  because they weren't really happy with [TS]

  the way the voice was being interpreted [TS]

  by this nuance which is what they were [TS]

  using the filter 19 they made their own [TS]

  software and when you couple that with [TS]

  four microphones like with the air pods [TS]

  and you have two sets of being forming [TS]

  you don't be lightly beamforming [TS]

  microphones combined with a little bit [TS]

  of you know bone conduction a little bit [TS]

  of accelerometer to say oh you're just [TS]

  moving you know it's vibrating you're [TS]

  talking like these signals that it's [TS]

  picking up and saying hey you're talking [TS]

  to community let's go right let me [TS]

  listen carefully and let me filter out [TS]

  the other noise and cancel all that out [TS]

  it is really reliable I mean like the [TS]

  Serie commands that I give them my ear [TS]

  pods are incredibly rarely [TS]

  misinterpreted you know what happens [TS]

  after that is a whole nother [TS]

  conversation right but the actual [TS]

  picking up of the voice is very good and [TS]

  that's the echoes secret sauce and it [TS]

  has seven microphones in it it's being a [TS]

  beam forms those the audio coming in to [TS]

  isolate that audio from other audio [TS]

  which is why i can understand my kid you [TS]

  know and why you can understand me from [TS]

  over facing away from it all took [TS]

  towards the stove away from it in the [TS]

  you know kitchen 15 feet away and they [TS]

  it still picks it up just fine and start [TS]

  my timer you know so i think that [TS]

  there's like some technological [TS]

  advancements there that will make Siri [TS]

  you know kind of react and be more [TS]

  responsive that I think people aren't [TS]

  you know picking up on quite yet but [TS]

  will once it launches but i think that [TS]

  that's got to be like you if you ask [TS]

  echo if you ask Alexa or the echo [TS]

  something and she doesn't get it or she [TS]

  doesn't hear you you feel like a dope [TS]

  right like you feel like a real idiot [TS]

  like talking to nothing when nothing [TS]

  responds like the adoption of these [TS]

  things is really going to depend on the [TS]

  man answering you because the moment [TS]

  that sort of a suspension of disbelief [TS]

  you know that you've gotta a person on [TS]

  the other end of that artificial [TS]

  intelligence that wants to talk to you [TS]

  is [TS]

  broken it makes you feel dumb and people [TS]

  don't like to feel that way so I think [TS]

  that once you have hardware that can [TS]

  really with concrete surety pick you up [TS]

  listen to you and at least give you some [TS]

  response even say oh I can't help you [TS]

  you know I think it's definitely gonna [TS]

  be interesting and I think the Apple has [TS]

  some stuff to offer their that isn't yet [TS]

  public you know I i think that are [TS]

  components of Syria that people have not [TS]

  seen because Apple has chosen not to [TS]

  expose them that will be very surprising [TS]

  when they are actually you don't rolled [TS]

  out or made available [TS]

  well that sounds to me like you know [TS]

  something i'm nothing done [TS]

  I have to say I it's funny because I [TS]

  could talk to you because you and I both [TS]

  have these quote-unquote pre-production [TS]

  air pods so we can compare and everybody [TS]

  else is still left to speculate on what [TS]

  the experience is like the longer i go [TS]

  with them the more i love them and i do [TS]

  miss having playback controls on the [TS]

  thing that I can like triple click to [TS]

  like fast-forward 30 seconds or [TS]

  something like that but not too much and [TS]

  you can use Siri to say next track and [TS]

  it works really well and there is a [TS]

  delay it takes a little bit longer than [TS]

  clicking a button but not so much that I [TS]

  mind it the one thing i miss on the air [TS]

  pods compared to the my either any [TS]

  previous headphones I've had that have [TS]

  had some kind of controls on the wires [TS]

  is the volume control because you try it [TS]

  you have to use your phone to do the [TS]

  volume or your watch [TS]

  you can't even use Siri like I tried it [TS]

  you DoubleTap and said Cirie turn it up [TS]

  two clicks and she says I can't do that [TS]

  for you if you haven't if you're an [TS]

  apple watch where you have your Apple [TS]

  watch on its again I always do when I go [TS]

  running you start to get used to that [TS]

  and it's like that's where you go to the [TS]

  but even there it's like if I'm [TS]

  listening to overcast it's like when I [TS]

  first term my watch up I've got the [TS]

  workout app is going and I've gotta tap [TS]

  a couple times and I've got to tap the [TS]

  side button to get to the playback [TS]

  controls so you just can't just go to [TS]

  the watch and tap tap to make it louder [TS]

  because it [TS]

  you know I'm gonna noisy part of the [TS]

  city and there's more traffic but other [TS]

  than the volume control i like the [TS]

  airport's better than my any previous [TS]

  headphones that I've used with my phone [TS]

  in every single record [TS]

  yeah it's great i mean obviously the [TS]

  number one question is always does it [TS]

  fall out the answer is no and people [TS]

  refuse to believe you because there's [TS]

  just nothing to pull them out right [TS]

  there is no mass there's no cord [TS]

  attached you know they they have little [TS]

  very little mask themselves and even [TS]

  when i get sweaty and I wouldn't you [TS]

  doing running on the treadmill or [TS]

  whatever it doesn't you know it's fine [TS]

  they say i wouldn't recommend them as [TS]

  work out here but that's why they have [TS]

  the beats right but they are pretty good [TS]

  and so I know something i have a friend [TS]

  who's like in love with the earpods [TS]

  raised like before the earpods no [TS]

  headphones fit my ears right and you [TS]

  know maybe he's weird and maybe we're [TS]

  all not weird or whatever but he loves [TS]

  them so he's like super super stoked to [TS]

  get the the air pods because he loves [TS]

  the shape but I i have people talk to me [TS]

  on the exact opposite spectrum where [TS]

  they just don't fit their ears at all [TS]

  you know they earpods the regular your [TS]

  pants and I'm like I tell him flat out [TS]

  looked at if those don't fit your ears [TS]

  you know these are not gonna fit either [TS]

  you know so don't go there it's just not [TS]

  worth it right over the spending the [TS]

  money or try mon or whatever here try [TS]

  these on [TS]

  but other than that fit question like [TS]

  most people just are really excited and [TS]

  I honestly have not a whole lot of bad [TS]

  things to say they're loud they're [TS]

  crispy like they sound good i think [TS]

  personally the moment the sound quality [TS]

  is a little bit better than you know any [TS]

  other pod and yeah i agree with you that [TS]

  volume and forward and back track [TS]

  controls my biggest peeve and if they [TS]

  could find a way to do that with touch i [TS]

  would be that would be set [TS]

  yeah like if they could do is keep the [TS]

  double click for Cirie and maybe let [TS]

  that you assigned triple and quadruple [TS]

  tap I don't think like a single tap and [TS]

  hold maybe if they can detect a hold [TS]

  I don't know you know like if they can [TS]

  detect oh you didn't release your finger [TS]

  from it seems like they could but that [TS]

  is the accelerometer but it's the only [TS]

  loss for me only con for me [TS]

  and in and your mileage is going to vary [TS]

  outfit i don't know what to tell you but [TS]

  if you know i'm with you if you if you [TS]

  either can abide by the wired your [TS]

  bought earpods from apple or you even [TS]

  like them [TS]

  you're going to love the air pops whoo [TS]

  and it's like I'm like the idea i'm at [TS]

  the point already where the idea of [TS]

  having a wire connecting my headphones [TS]

  to my phone it seems preposterous [TS]

  oh my god it feels so annoying it's so [TS]

  annoying it's something like so I have [TS]

  the bluetooth have a bluetooth setup [TS]

  beats the over ears that annoys [TS]

  cancellation that I've used for airplane [TS]

  flights and then i have the bose like [TS]

  the you know quite see 25-year the qc25 [TS]

  whatever they are right the quiet [TS]

  comfort inn which are nice and then I [TS]

  have a set of wireless jaybird x2's [TS]

  which technically still have a wire [TS]

  between them but the workout one's [TS]

  coming to the beach configuration you [TS]

  know the workout yes but the Jaybirds [TS]

  are great they're like a really great [TS]

  set of work out your wireless earbuds [TS]

  but the way that these work i mean even [TS]

  though other ones the other stuff that [TS]

  goes in your ear i have never been true [TS]

  you know hugely fun i have a pair of [TS]

  those here's I don't know if you're [TS]

  familiar with every startup called here [TS]

  and space are a I think just here like [TS]

  hea are ok um and they're the startup [TS]

  it's not a headphone it's a microphone [TS]

  that takes the audio coming in and [TS]

  filters it for you so it's like [TS]

  augmented ears like cyborgs ears so you [TS]

  plug them in they have a little [TS]

  microphone on the outside and they [TS]

  grabbed the sound and process it and put [TS]

  it into your ears so like let's say you [TS]

  go to a concert and you want to turn [TS]

  down the volume you put your here's in [TS]

  and you just grab your iphone and go to [TS]

  do and it turns on the exterior volume [TS]

  it's pretty while thats crazy [TS]

  no no I love them and it's like you if [TS]

  you're at a place where like you know i [TS]

  got i went to see Hamilton right I got [TS]

  stuck up on that rafters like everybody [TS]

  but I just got really lucky and got a [TS]

  affordable ticket before it really [TS]

  exploded but you could you put those [TS]

  things in and you can just you can [TS]

  filter out the people around you [TS]

  as they're talking quieter and just pick [TS]

  up the louder noises which is the people [TS]

  you know speaking from the stage and it [TS]

  feels like the right in front of you [TS]

  it's actually pretty crazy cool [TS]

  technology but those are the the ones [TS]

  that I've had the most experience with [TS]

  just sitting in the ear and i can tell [TS]

  you they feel like you feel them right [TS]

  there there you know and maybe they'll [TS]

  get lighter and better over time [TS]

  this is just a start-up but the air pods [TS]

  are totally different bag because [TS]

  they're so light there so you know [TS]

  they're not even there you really forget [TS]

  you're wearing them and it's just [TS]

  throwing those in picking out of the [TS]

  case and throwing them in is just the [TS]

  amount of freedom there is is insane [TS]

  it's really nice and the battery life is [TS]

  for me has been amazing [TS]

  I almost never remember to charge the [TS]

  damn thing and the case was still at [TS]

  twenty-eight percent and the headphones [TS]

  for it [TS]

  hundred percent so anyway can't wait for [TS]

  everybody else to get him but I really [TS]

  the longer i use them more bigger fan I [TS]

  am before we wrap up anything else you [TS]

  want to talk about you want to join a [TS]

  quick drop your guess as to who's gonna [TS]

  buy Twitter and disney yeah I mean [TS]

  there's this is equal so we reported [TS]

  that disney was looking right so we we [TS]

  asked around and we heard yes [TS]

  disney is looking at it has been looking [TS]

  for a while we were we were pretty close [TS]

  on doing it and then I think worker [TS]

  somebody scripts but that's fine you [TS]

  know stuff happens but anyway we heard [TS]

  it the disney side of thing is like [TS]

  there's a lot of pluses and negatives [TS]

  and it's just like worlds collide for me [TS]

  right because i'm a huge fan of the [TS]

  company know what they've done in in [TS]

  historical methodology these days I [TS]

  can't be a fan because I'm we report on [TS]

  various aspects of the company so more [TS]

  just like it you know fascinated with it [TS]

  right um but I am fasting with a lot of [TS]

  aspects of that company from you know [TS]

  they're the movies to the to the TV [TS]

  business to the parks and and on so on [TS]

  and so forth right but i think that it's [TS]

  there are some real easy alignments and [TS]

  there's some real hard cliffs [TS]

  yes to that happening and I just don't [TS]

  know which one would win out you know [TS]

  the biggest the biggest one which we [TS]

  mentioned in our story about it was it [TS]

  twitter is supposed to be agnostic and [TS]

  when it comes to media [TS]

  companies right aside from special deals [TS]

  like they come within a foul or whatever [TS]

  to broadcast stuff but they're supposed [TS]

  to be like oh hey we did this with the [TS]

  NFL we can do with you too but disney's [TS]

  a huge media company so if they buy [TS]

  Twitter are they isolating it from the [TS]

  rest of the media landscape and that's [TS]

  probably the biggest like and check into [TS]

  my column [TS]

  I've been saying for years that one of [TS]

  the most amazing things about Twitter [TS]

  that I think people overlook is how [TS]

  ubiquitous the ids are for people who [TS]

  are famous like if you watch sports or [TS]

  you watch news and i watch both sports [TS]

  and special election year i watch the [TS]

  news when people come on to commentate [TS]

  on you know who won the debate or who [TS]

  what do you think about buck showalter [TS]

  not putting Zach Britton the game [TS]

  yeah they tell you the twitter name of [TS]

  everybody who's on TV [TS]

  they'll say you know here's Jimmy [TS]

  Rollins for piano former shortstop [TS]

  here's his twitter name everybody's [TS]

  twitter name is up there does that [TS]

  happen does does TNT sports put the [TS]

  twitter handles up for these people when [TS]

  twitter is owned by the company that [TS]

  also owns ESPN yeah right exactly [TS]

  exactly [TS]

  I you know and that's a lot of you know [TS]

  that's a lot of the value in Twitter to [TS]

  me i don't know quite how you connect [TS]

  that you be qu d and this sort of this [TS]

  is the default you know Facebook would [TS]

  love to have that but they don't like [TS]

  the twitter at names is a huge thing and [TS]

  it's a way to say hey if you want to [TS]

  connect to this person online you do it [TS]

  on Twitter [TS]

  yeah that's a huge part of the value I [TS]

  don't know how you quite connected to [TS]

  making money but it certainly is part of [TS]

  the value because to me [TS]

  fundamentally the thing that's valuable [TS]

  is attention [TS]

  I you know I've this is the central John [TS]

  Gruber central theory of the media is [TS]

  that attention attention more than money [TS]

  is that is the foundation currency [TS]

  because it's the one thing that there's [TS]

  a limit to each person x the number of [TS]

  hours a day that they're awake [TS]

  that's the total amount of attention [TS]

  that's possible twitter has a lot of it [TS]

  and yeah I don't hate connected to [TS]

  monetization but it's got to be possible [TS]

  and i could see Disney doing it but I do [TS]

  I i have the same fear as you where I [TS]

  feel like they could they could kill the [TS]

  Golden Goose because it [TS]

  just by buying it it takes away the [TS]

  ubiquity of the president's that people [TS]

  have yeah [TS]

  the funny thing is that Twitter shot [TS]

  himself in the foot from almost day 1 by [TS]

  obeying the industry's metrics yeah I by [TS]

  treating the Mau as the god of all this [TS]

  product decisions and and data and if it [TS]

  had realized or recognized or embraced [TS]

  early on its nature as a place for [TS]

  people to have a strong identity and to [TS]

  contribute to a conversation but also a [TS]

  place that welcomes passive viewership [TS]

  in its doing that now are trying to [TS]

  reposition itself as that now but it's [TS]

  hard to do that right you can't you're [TS]

  gonna sell an advertiser on the fact [TS]

  that okay we only have three more 280 [TS]

  million users or whatever but those turn [TS]

  80 million users are creating you know a [TS]

  billion users worth of content right and [TS]

  then that it's hard to like sell that as [TS]

  a package if you have it that hasn't [TS]

  been your your premise from the [TS]

  beginning and that's it's rough we know [TS]

  you you're you're treating these logged [TS]

  out users trying to now say hey these [TS]

  are valued like the viewer on ESPN is [TS]

  seeing the tweet like that still value [TS]

  right it's still attention and still all [TS]

  that stuff but yeah you know [TS]

  monetization is a huge problem there [TS]

  because it's like how do you connect [TS]

  those disparate entities beyond ad [TS]

  tracking and and that sort of thing but [TS]

  hedge I've always felt strongly that [TS]

  that Twitter's biggest place should have [TS]

  been around identity you know because [TS]

  like Woody your identity online used to [TS]

  be if you were a quote on quote online [TS]

  person you used to be your URL right [TS]

  like if you are early early to the [TS]

  internet you had an email address in a [TS]

  URL or you know one or the other or both [TS]

  and today almost nobody has a URL [TS]

  because creating websites is sort of [TS]

  like too much effort right is too much [TS]

  anxiety to maintain and expensive and [TS]

  everything else instead there's so many [TS]

  sir [TS]

  services that covers so many millions or [TS]

  billions of people that you can create [TS]

  an identity by simply signing up for one [TS]

  like Twitter and saying this is my [TS]

  identity and there are people like that [TS]

  on facebook but there it's much rare [TS]

  then on Twitter like if you google [TS]

  almost anybody's name that has any sort [TS]

  of basic activity on Twitter their [TS]

  twitter handle is going to give you [TS]

  everything you need to know about them [TS]

  probably you know in in bed at a glance [TS]

  like where they were when they do with a [TS]

  treatable day when they talk about their [TS]

  interests you know what are they [TS]

  interested in what they don't understand [TS]

  you could go one level deeper look at [TS]

  their favs to see kind of what their [TS]

  tastes are in humor or and you know in [TS]

  news or you know whatever right or who [TS]

  they followed cetera but no other [TS]

  network on the planet offers that [TS]

  Facebook doesn't offer that because it [TS]

  was based its core base was like oh [TS]

  networks of people already know each [TS]

  other and Twitter's like networks of [TS]

  people that you're strangers you know [TS]

  that don't know each other until you do [TS]

  until you look at their profile and all [TS]

  the sudden you get a at least a basic [TS]

  picture of who they are and that that [TS]

  play I think is very interesting and [TS]

  that's something that Disney i think [TS]

  actually has a better ability to [TS]

  understand than a lot of the other [TS]

  buyers who might want to treat it more [TS]

  of like a marketing channel you know or [TS]

  or attack that angle of which i don't [TS]

  think is a strong for Twitter's teacher [TS]

  and I'm not as bullish about that [TS]

  yeah i agree i I don't quite see the all [TS]

  the dots that connect from here to there [TS]

  where we're twitter is a thriving Disney [TS]

  property but I i buy into it my [TS]

  intuition says that there is a path i [TS]

  don't know i can't describe it in detail [TS]

  but my intuition says that there's a [TS]

  path there and that you know may make [TS]

  you know obviously they could screw it [TS]

  up and it a hundred different ways but [TS]

  that there's potential there that i am [TS]

  more optimistic than just about anybody [TS]

  else who's about disney owning Twitter [TS]

  than just about anybody else has been [TS]

  named and I almost feel like it would be [TS]

  better than Twitter remaining [TS]

  independent at this point because it [TS]

  seems like twitter is I don't think [TS]

  that's an option to be honest now I [TS]

  really don't at this point [TS]

  and you know we'll see i think but it [TS]

  smells like it's gonna happen soon [TS]

  it just seems like boy there's and I see [TS]

  reports every couple days about progress [TS]

  being made on this and action on [TS]

  Twitter's board part on a part of [TS]

  Twitter's board to start you know [TS]

  listening two bids and doing the math [TS]

  and stuff like that right i think that [TS]

  what you end up with is you have you had [TS]

  the monetary and the math side of things [TS]

  then you have the the how does it fit [TS]

  like this it's a distraction right [TS]

  because when your company's biggest [TS]

  disney and you have a big pot of money [TS]

  to play with or debt you know that you [TS]

  can borrow on 22 kind of by what you [TS]

  want and make your own choose your own [TS]

  destiny it a at some point becomes a [TS]

  question of is this additive or is it [TS]

  subtractive like is it a distraction [TS]

  which sure we could buy it we can afford [TS]

  it it makes some sense as a holistic [TS]

  business and we see how we can maybe [TS]

  make a little bit better better business [TS]

  of it but is it a distraction and one of [TS]

  the like one of the things that I like [TS]

  to look at in historically with Disney [TS]

  is their purchase of the channel that [TS]

  will become ABC family [TS]

  mm which was a disaster like it was a [TS]

  boondoggle from the beginning right [TS]

  think that from the moment the hands [TS]

  were shook in sun valley to you know [TS]

  that six times it was reprogrammed to [TS]

  try and be like oh this is working in [TS]

  that girl's we're gonna email that [TS]

  tweens we're going to have met you know [TS]

  25 to 35 or do you know all these [TS]

  reprogramming and stuff is just a huge [TS]

  boon doggle the try to get that thing [TS]

  successful and they they just really [TS]

  went wrong [TS]

  like from the very beginning and it was [TS]

  a distraction and they could have [TS]

  probably created at wholesale you know [TS]

  it's just a cable channel and it costs [TS]

  so much angst and firings and you know [TS]

  attention subtracted from the rest of [TS]

  the business and that I think is the [TS]

  equation that goes to their heads when [TS]

  they look at something like Twitter it's [TS]

  like yeah it's cool it's interesting [TS]

  it's a property that has a very [TS]

  extremely unique amongst all other [TS]

  internet property's value but is it a [TS]

  distraction for us and if the answer is [TS]

  yes it's better not to do it even if all [TS]

  other things said it's an interesting [TS]

  I it also occurs to me when Disney in [TS]

  their properties start getting into [TS]

  technology is it occurs to me this [TS]

  anecdote a link to it i forget when I [TS]

  like to it as a while ago but there's [TS]

  somebody is referencing my link to it [TS]

  goes back in 2011 from it a book about [TS]

  inside ESPN those guys have all the fun [TS]

  inside the world of ESPN the story goes [TS]

  that ESPN President George bodenheimer [TS]

  attended the first disney board meeting [TS]

  in orlando florida just after the [TS]

  company had bought pixar the innovative [TS]

  new animation factory and he spotted [TS]

  apple CEO steve jobs in a hallway seemed [TS]

  like a good time to introduce himself [TS]

  hi I'm George bodenheimer he said two [TS]

  jobs i run ESPN jobs just looked at him [TS]

  and said nothing other than your phone [TS]

  is the dumbest fucking idea I've ever [TS]

  heard turned and walked away [TS]

  yes the great when I love the link [TS]

  they've got a picture to it was in fact [TS]

  tying things together it was a samsung [TS]

  phone of course it was alright we got [TS]

  that we got baseball watch with ya short [TS]

  episode is gone an hour 14 minutes [TS]

  anything else you wanted to mention [TS]

  before we drop off no I'm good I'm good [TS]

  I can just tell you I've I've made last [TS]

  minute can you do my show request to [TS]

  people before and but never his last [TS]

  minute as literally this one was and I I [TS]

  can't tell you how much I appreciate [TS]

  your time but also to provide just [TS]

  feeling it was a perfect week to have [TS]

  you on [TS]

  so I thank you matthew people can forget [TS]

  all the pans are you know they want at [TS]

  TechCrunch worries can ask with these [TS]

  scoops and then on twitter how to spell [TS]

  your Twitter handle Panzer PA and zer [TS]

  even know your real surname is spelled [TS]

  with an A in there but yeah we'll figure [TS]

  that [TS]

  yeah it's extremely confusing people [TS]

  will figure out so my thanks to you and [TS]

  my thanks to the terrific sponsors we [TS]

  had this week we had a fracture will get [TS]

  your pictures printed on class igloo get [TS]

  yourself an internet for your team and [TS]

  last but not least 0 PR 0 where you can [TS]

  set up a much better [TS]

  home Wi-Fi there we go you got it [TS]