The Talk Show

167: ‘Hey Bruh You Bumped Muh Hat’, With Special Guest Jim Dalrymple

 

  I didn't haven't done a show since the event so probably talk about the event [TS]

  really start with all right what did you think I thought it was I thought it was [TS]

  a really good event I thought it was a great event up until the end even then [TS]

  you're talking about Syria yet even then it wasn't bad i I've seen her before i [TS]

  started sound I've heard music is amazing i just have to say that the past [TS]

  the performance made me feel weird [TS]

  you know what I people people misunderstood my my comment because you [TS]

  said during the kids cooking meat [TS]

  the thing I i miss you too and I'm sitting I was sitting just just down in [TS]

  front of you and I started laughing when i saw your comment and uh huh [TS]

  I she is a talented artist there is no doubt about that [TS]

  she's a talented artist on I understand that a lot of people really like her but [TS]

  it kind of took the whole up of the of the kinos and and you know brought your [TS]

  way down there wasn't it was a weird note 10 yeah because it it's even if I I [TS]

  would have to think even somebody who's a big CF and have to say that they [TS]

  weren't really like upbeat stopping I i I'll i left there if I if I i left going [TS]

  and everything to go into the hands on and when Tim ended his keynote segment I [TS]

  thought all right you know as early as our hands-on I mean they're usually is [TS]

  is there is there and then you know I was excited I wanted to get my hands on [TS]

  the program the products and then she came out and I was like good do to you [TS]

  know wow fight a knife I'd cut my own throat right now you know this is so [TS]

  depressing but you know that I didn't think it was depressing although the [TS]

  video is sort of like to place in like squalor III but I don't know I don't [TS]

  know I had to look away before I was afraid I was gonna go jump in front of a [TS]

  posture something I felt overwhelmed [TS]

  I don't know there was a biker bar that just it i don't know sometimes it seems [TS]

  like I the music side of Apple is just trying to herd and and that that's kind [TS]

  of what did that seem I mean if they ended it with you know what upbeat [TS]

  artist and everything was great and cool then and you know the only people i [TS]

  looked around the only people that stood and clapped for the performance were [TS]

  from apple and although all the reporters and even the ones around me [TS]

  we're sitting there with their jaws open like what was ahead [TS]

  what just happened I I you know and I don't expect apple to pick music from my [TS]

  itunes library every every time once in awhile would be nice oh well the Foo [TS]

  Fighters was my favorite beyond that was nosing around i love the food fighters I [TS]

  don't even like going to concerts i really dont my wife does [TS]

  I don't I find I don't know it's too loud but if if if you reached certain [TS]

  threshold though then I will go and i love it i've been to see I've seen the [TS]

  Foo Fighters many many times and it not only do I love their their record studio [TS]

  music foo fighters I don't have you ever seen in life they are fantastic life i [TS]

  have for you i noticed I'm live at the applicant saw them at the apple of it [TS]

  and they were fantastic there and you have left feeling really good i mean ii [TS]

  like that event feeling good but you know for four years [TS]

  apple is not new to having musical acts on I'm uh that the their their events [TS]

  that's nothing new but it was always here are great products and and focus on [TS]

  the products of focus was always on the products and then at the end [TS]

  oh yeah here's you know some band from Ireland the ideas you too and I'm sure [TS]

  it was it was a big part it was a an exciting thing to have a big band here [TS]

  here's here's a foo fighters but it was never the focus it was never the focus [TS]

  the products were always the focus arguably the YouTube one the u21 i [TS]

  stockholm you oh boy [TS]

  the u21 was arguably distracting from the products because of the whole [TS]

  three-album thing and the awkward interaction between Tim cookin and bono [TS]

  regarding and the 321 countdown were pulling a switch and yeah it it was you [TS]

  know seemingly under-rehearsed and ill-considered and then ended up being a [TS]

  distraction because the whole everybody gets the album but instead of like [TS]

  clicking a button to say you know hey i want the album they just forced into [TS]

  your your I you know itunes library which went over like a lead balloon [TS]

  so arguably i would say that one was distracting to but here's the thing for [TS]

  me it is it's not like hey Apple you have to pick an artist who I like [TS]

  personally every time because it's never gonna happen because of different people [TS]

  have different musical tastes but that previous ones were always just about the [TS]

  music right so here's an example of somebody who are not a particular fan of [TS]

  but I appreciate that he's a super talented musician john mayall here right [TS]

  now IE he's you know I I you know you know you're the guitars but i mean i [TS]

  think most people consider him one of the best guitars and in the game get a [TS]

  super-talented good songwriter as interesting voice I'm just not a fan but [TS]

  when he was there it was just john mayer and a guitar and a mic and the music [TS]

  right [TS]

  brilliant at it one that I really loved i forget which your was but i think it [TS]

  was it was apple town hall was when Elvis Costello yes and i know it was [TS]

  town hall because I have a vivid memory of it I was like holy shit am i close to [TS]

  elvis costello know i'm a big Elvis Costello fan I'm you know maybe i'm [TS]

  showing my age love the guy but I think even if you're not an elvis costello fan [TS]

  it's not like him being up there for two or three songs was distracting because [TS]

  it was literally just elvis costello a guitar and my chrome and it was really [TS]

  cool [TS]

  the thing about the cs show was that it was like this whole production is [TS]

  production you know there's a big video screen and there's these dancers running [TS]

  around doing weird stuff and and well that's it's like dub DC not this year I [TS]

  don't think it was this year last year maybe where they had the weekend it was [TS]

  just weird you know lasers and everything donate [TS]

  it's just weird that's what I say you know it's almost like the whoever books [TS]

  these acts whether it's Jimmy I vine or whatever I was just trying to hurt he I [TS]

  think whoever it is you ever they pick on it just be somebody who's focused on [TS]

  yes and that fits with apples apples message that we love music [TS]

  whereas the CEO thing is way more than about the music it's it really is like [TS]

  an interactive you know profession I didn't find I I think you I think you [TS]

  objected to it more than me [TS]

  I I it wasn't great objective and I don't object to her her talent I never [TS]

  would expect that apple would have somebody in in my iTunes music library [TS]

  you know like Ozzy or metallic or something I know that that's not gonna [TS]

  happen i can hope but I know that that's never gonna happen and I get that but [TS]

  you know somebody like see ya [TS]

  I i think a lot of us and people that I talk to afterwards people that saw the [TS]

  the thing live and on video we're just saying what the hell was that [TS]

  you know I just it didn't send a good message to me what you think of the [TS]

  opening with tim cook and carpool areas i thought it was super funny i really [TS]

  liked that a lot [TS]

  I you know it shows the side of him that you know we don't often get to see and I [TS]

  I thought it was great that you know they have carpool karaoke and they put [TS]

  him in there you know I could have done without pharrell I I have zero respect [TS]

  for Pharrell cause he's a thief [TS]

  so I could have done without that but I Tim and James were were awesome you know [TS]

  serie how is Tim cooker what do you think it's tim cook you know have you [TS]

  ever have you heard the backstory on fro in that video that they wanted to do a [TS]

  different song [TS]

  yeah I I'm gonna tell the story I don't know where you heard it but I heard it [TS]

  from the stores I that I can at least related here so the idea was that what [TS]

  they set up this carpool karaoke in advance [TS]

  and one of the songs tempt him cook wanted to do is happy and yo vine calls [TS]

  for l and I think for I was sort of on the fence and a long story short it was [TS]

  like I want to help will do it and I guess they did it but then they ended up [TS]

  not even using it in the video but for all was still there so they still had [TS]

  fell in the backseat and then it was weirdly edited because it was like he [TS]

  was there but then it's like everybody when they got you know the gimmick is [TS]

  the car pulls up to the back of the bill graham center and and and I was [TS]

  ostensibly United it joke jokes or like a letterman joke really [TS]

  tim cook gets out and comes on stage but what else on the car you're where's yeah [TS]

  and I swear to god everybody you were there you were near me [TS]

  everybody was like everybody turn to each other and everybody knows it was [TS]

  like where's 4l yeah it was that there was some funny things in there but I [TS]

  think overall it went really well I mean you know Tim I wish he had to come up [TS]

  with the glasses on you know he came out and then now I think coming out with him [TS]

  in his hand was the right it was the right level of in the gag because i [TS]

  think we can its you don't want pictures and awareness but no well okay that's [TS]

  that's probably true [TS]

  yeah let's see i wouldn't mind pictures were in those classes so I thought it [TS]

  was really good like you said it really did reveal to me what seemed to be a a [TS]

  genuine side of tim cook that you often don't get to see because he's so on mess [TS]

  right right like he's not that he's stiff he's not but he is calculated [TS]

  night and and like for example you died i actually saw it on your website today [TS]

  I don't know what you are Dave link to it but it was on good morning america [TS]

  right yeah I guess you know in a run-up to tomorrow's you know debut of the [TS]

  iphones and watching everything and you know was that you or was a Dave who is [TS]

  it and he said you know it's you know all fluff it's not really anything there [TS]

  but you know what to expect on a six minute segments in the morning show but [TS]

  it's like it is sort of it's like you can't recommend the video is like wow [TS]

  you're really going to learn something like people who listen to the show are [TS]

  going to watch it but it is interesting too [TS]

  watch it i watched a couple minutes just to see how on . Tim Cook is right like [TS]

  he's just but you know it [TS]

  unflappable in that type of thing but he's also very very easily is ready for [TS]

  any question but it's not you know that the the carpool karaoke tim was sort of [TS]

  hey this is me just what I'm like you know you know what I'm just goofin [TS]

  really it was actually shown who think to that which it was alright which one [TS]

  which explains the you know the kind of negative comments because he's just [TS]

  negative about everything so but anyway it was a good description it was just [TS]

  all fluff and but it's still interesting to think of it in terms of this is not [TS]

  his primary job you know I mean like he's an opportunity came up as an [TS]

  operation sky [TS]

  I mean clearly his primary talent is in the actual executive leadership of the [TS]

  ground beneath the spokesperson stuff does not and never has come naturally to [TS]

  him in the way it did this is getting so much better at it [TS]

  Oh without little without in Milan of being a spokesperson a lot of Steve's [TS]

  ability is is not just being able to talk but it's where the emphasis on [TS]

  words are and and you know the way that you explain something and that's huge [TS]

  it's huge and so and Steve Steve never would have done carpool karaoke know and [TS]

  it would have been funny to see that but no now don't you see the vid the other [TS]

  video that I posted today Johnny I've says aluminium ya didn't watch that up [TS]

  like to go after you cut it it's the most hilarious thing I have seen book is [TS]

  great i was i was actually I I saw it on the weekend last weekend it took me [TS]

  until today to to post it but I was laughing I was standing outside by [TS]

  myself watching this laughing yeah [TS]

  well speaking of a getting better at speaking on stage jeff williams yes did [TS]

  the apple watch part and I get every time he does it I think i'm going to say [TS]

  the same thing which is that it is kind of uncanny how a tim cook like Jeff I [TS]

  like Jeff speaking about it better than [TS]

  who's the macromedia guy can lunch [TS]

  software Kevin into software and and fact of Lee jeff williams is hardware I [TS]

  mean obviously the design is Jony Ive's and and and his team but that jeff [TS]

  williams in addition to his regular duties as chief operating officer is the [TS]

  point person running the one I like I like Jeff I mean Jeff is also in charge [TS]

  of you know all the health initiatives that they're doing [TS]

  yes you know ya research kid and how LOL in or what's the other one with addition [TS]

  to research kit there's they have a few of them now I don't know hospital kit is [TS]

  something that I don't know but I I like Jeff I he is he's getting much better [TS]

  too and you know then of course you have the best of them all [TS]

  I think and show her well that's what was to determine all right you know but [TS]

  with the i said with Renee was on my show last episode I was gonna say last [TS]

  week but a closer to two weeks ago but when i was on and I was a little [TS]

  skeptical that Jeff Williams would do the watch introduction and Renee said [TS]

  now they're grooming him to do more speaking he's going to do it so being [TS]

  right . awarded to Rene Ritchie was jeff williams who did my skepticism about it [TS]

  wasn't that jeff williams is is not good on stage but that he's a little droll [TS]

  you know it has been in the past and i think that in particular neck that's ok [TS]

  when you're introducing a a software platform for university the hospital [TS]

  researchers to conduct a large-scale medical tests [TS]

  it's not okay when you're trying to unveil the second generation of the [TS]

  second by revenue in the entire industry watch right on that you've got to have a [TS]

  certain we gotta take your game up a little in terms of enthusiasm and he did [TS]

  it [TS]

  really i thought i thought that he was he had like a sort of upbeat enthusiasm [TS]

  that was exactly what was called for and I was it his best on stage performing a [TS]

  greater in agree wholeheartedly I think that that Jeff is doing much better tim [TS]

  is certainly doing a whole lot better and again this are not professional [TS]

  spokespeople these are people you know these are leading people in the industry [TS]

  at these very specific tasks that are related to their job who like once or [TS]

  twice a year all of a sudden have the spotlight of a million suns on them [TS]

  did you see the thing like just how how many people watch these key note that a [TS]

  Khmer released at which is that said that the peak of the apple event was the [TS]

  highest accolades ever had for live video streaming acclimate did the live [TS]

  video streaming for the Olympics [TS]

  yeah that doesn't mean more people that doesn't mean more people watch the apple [TS]

  event watch the Olympics because the Olympics are two week-long event but [TS]

  that at their peak at the peak yep there were more people watchin simultaneously [TS]

  so in terms of the actual strain on the Acme network at any given time that was [TS]

  the highest ever reach so think about that like I think about how nervous I [TS]

  get when I go to a conference with 500 people and get onstage and oh yeah okay [TS]

  imagine if you're getting onto that you're not a professional spokesperson [TS]

  or speaker and you're getting up there in front of the highest peak audience [TS]

  that remains ever handled there is serious pressure keep in mind that with [TS]

  this peak thing they've also streamed all of steve jobs and stuff you know [TS]

  iphone announcements all everything everything this is ever so that's you [TS]

  know so i think what's happened in the past and I'm again you know this is us [TS]

  you know me and you who would get up there and watch the whole thing we tried [TS]

  I'm not gonna again this is [TS]

  were real but we get this is what we get to do we had to be armchair critics and [TS]

  criticize i think in the past [TS]

  somebody like jeff williams and i think we saw the same thing with tim cook in [TS]

  the early years like when when steve jobs are still around and Tim would come [TS]

  out and do like the hey how's the mac doing segment that it again he was never [TS]

  bad and he was always rehearse these guys who do their homework right yeah [TS]

  but i think that the pressure of the moment led them to be a little reserved [TS]

  and focused on not making a mistake and I think that what you see is as they do [TS]

  it over and over again and they get confident is that they can lighten up a [TS]

  little bit there's a certain looseness in the body language and in the [TS]

  inflection as the words come out that you'd you know certainly see it with tim [TS]

  cook now and I'm so i thought this time that Williams leveled up you know like [TS]

  he leveled up a grade level in terms of his onstage presence and really did a [TS]

  good job well and let's be honest the stuff that and that Williams has [TS]

  announced to date- this last keynote haven't been the most exciting products [TS]

  hugely important products but not the most exciting [TS]

  yeah so you know talking about research kit and what hospitals can do and and [TS]

  diseases and all that wildly important stuff that Apple is doing but it's not [TS]

  like a new watch our new frontman you know it's hard to to show the exuberance [TS]

  for that kind of stuff but yes I i agree with you i mean he he's still ran over [TS]

  everything he had you know took us through and I am I was impressed him so [TS]

  in the previous ones kevin lynch was the guy who did a lot of it and it was a [TS]

  little bit more of an emphasis on a software and again I think it's you know [TS]

  I wasn't Kevin shot at WTC I think he was and it's same way that Craig [TS]

  federighi was up on WC to talk about iOS [TS]

  yes you know and there is i've written about this you know in [TS]

  in response of people talking about the diversity of the people who are on [TS]

  states that you know it matters but that the way it works isn't that Apple just [TS]

  picks people to do who's going to do this well let's find someone to talk [TS]

  about this [TS]

  whoever is up there talking about whatever it is they're talking about has [TS]

  a direct relationship with the actual service or product right it's not like [TS]

  there's a pool of spokes people who Apple picks out of the company and this [TS]

  one does that this one does that like Williams is doing the watch because he's [TS]

  directly in charge of the watch and I can't you know it you know there's [TS]

  crossover and there certainly are multiple people who could do certain [TS]

  things you know like it's not like they couldn't have brought federally yup [TS]

  again to talk about iOS 10 and they could have like it did the first time [TS]

  they did watch hardware have kevin lynch talk about the software because Kevin [TS]

  Lynch is in charge of the software but i think you know it's it's been a very [TS]

  predictable Apple year in terms of who's on stage for what with at WWDC you know [TS]

  you don't see you know the second year in a row where she learned wasn't [TS]

  onstage at WWDC because it was so software focus less and less federighi [TS]

  do it and federally is a really good speaker [TS]

  he is a really good speaker but he has that that fun side of him you know I [TS]

  mean you know you were talking before about about Williams and and Tim when [TS]

  when they first started they were not stiff but very conservative reserved [TS]

  right reserved yet and and federal key is is just the opposite of that you know [TS]

  he goes out and it's like his hands are going and he's walking around and he's [TS]

  joking and you know you had an ad lib this year right where there was that he [TS]

  was going over the new photo stuff and one of photos was like was it was like a [TS]

  weird group it was like a weird group of kids and something and he just made it [TS]

  was like it's just a very odd photo and because you know that's a really odd [TS]

  photo and everybody laughs you know that is a total ad lib I I like it I like [TS]

  Christ talks because he he does get to the point but he brings some [TS]

  lightheartedness to it too [TS]

  and he's become a superstar I mean go to WC and people are oh yeah pictures of [TS]

  them and you know it's crazy [TS]

  Maura they do that more with him than with you [TS]

  Oh without question I've been with you with WC you know people are pushing me [TS]

  out of the way to take pictures with you that's like the only place where I [TS]

  really get that but I and I get on my side I stay in fact that . i do enjoy it [TS]

  but it's there is a subset of it's a it's a significant subset at WC of [TS]

  people who are like daring fireball fans or you know you see an East you do see a [TS]

  lot of daring fireball t-shirt which is always a thrill for me but it's clearly [TS]

  a subject whereas I think every single person is there knows who craig [TS]

  federighi is because they all watched the keynote right i mean that's why [TS]

  they're nobody gets to WWDC by accident and you can be noted here right exactly [TS]

  he's also a very distinctive looking person it's not like there's a lot of [TS]

  guys who look like Craig federighi anyway Apple watch I thought that this [TS]

  was a test you know i'm not surprised I'm not surprised given the price given [TS]

  how many i see around on people's wrists [TS]

  I mean certainly when you're in san francisco God you see Apple watches [TS]

  everywhere everywhere but even here in Philadelphia which is not a particular [TS]

  you know particularly tech-oriented or cutting edge town i see an awful ever [TS]

  since last Christmas I've really started seeing an awful lot of them but I [TS]

  thought it was really an eye-opening thing was tim cook before before you [TS]

  introduce Jeff Williams put up a thing i said here where the top ten watch [TS]

  companies by revenue [TS]

  yes 2014 and here's the list in 2015 and Apple was second on the list only to [TS]

  Rolex and they were any of course added we were only there only on sale for [TS]

  eight months of the year yeah and the other thing that was really interesting [TS]

  about the list that i don't have had Andy I should see if i can get a link to [TS]

  it but it was really really interesting to me how that list from one to ten [TS]

  jumped back and forth between premium like again rolex was number one and mass [TS]

  market I think number two previously was fossil and they got they got Apple move [TS]

  them down to three so right there at one [TS]

  into was sort of the yin-yang of the watch market right where we're rolex is [TS]

  you know you're walking you know just to walk out of the store with a Rolex [TS]

  you're talking four five six thousand dollars for like stainless steel not [TS]

  gold as your band model and then fossil you know I I think you could you know [TS]

  get a nice fossil watch for for 70 or 80 dollars right so you're you know and the [TS]

  whole list was sort of like that where you know there's omegas that are you [TS]

  know six seventy thousand dollars i forget there were some companies that [TS]

  sell twenty thirty thousand dollar watches and others that are you know [TS]

  likes citizen and psycho who are mass-market 75 to two-hundred-dollar [TS]

  watches so I thought that was really interesting and it's interesting to me [TS]

  that Apple sort of the Apple watch sort of straddles those you know those two [TS]

  worlds [TS]

  hey know you like watches beyond a proj do you have expensive watches I'd have [TS]

  one [TS]

  ok and how how do you use that like he just like you normally would him why [TS]

  would you rather the analog then an Apple watch [TS]

  I because i still like it and I still think the most important the most [TS]

  important reason that I that I where is just to tell the time the end when i [TS]

  travel if i take a vacation it's been on sometimes they take the Apple III I [TS]

  treat the apple watch as one of several watches that I don't but primarily just [TS]

  where to I don't know that I don't know how it's going you know and I I don't [TS]

  love Apple watch that much [TS]

  there was a there was a period when i first started wearing it where because [TS]

  it was new and i was testing it and I wanted to get to know where i work [TS]

  everyday and i will say that the fitness tracking stuff does it reinforces [TS]

  wearing it every day because you want to keep streaks going right i mean you know [TS]

  this i mean you've written about this as extensively as anybody that it's [TS]

  literally changed your your lifestyle and your physical health [TS]

  it has on [TS]

  and in the street definitely matters i think the more you get into that you [TS]

  might want to wear it all the time but then once you stop wearing it all the [TS]

  time in the streaks aren't there it's it's not as the complete the the it you [TS]

  know i don't feel compelled to wear it everyday typically here i'll just say [TS]

  we're in rough you know rough description I often wear my Apple watch [TS]

  on weekdays while i work and it's useful like when i'm up but I can you know if [TS]

  I'm just getting up to go get more fizzy water or go downstairs and pour another [TS]

  cup of coffee and notification comes in i don't have to have my phone with me i [TS]

  can just look at my wrist and see what it is [TS]

  ah when I do go running it's during the day [TS]

  obviously i guess some people run at night but I think in the city it's a [TS]

  little dangerous but i know i try to run a couple times a week so I have my watch [TS]

  I always wear the watch for that so i get the fitness tracking but then at [TS]

  night and as on weekends i usually wear just a my regular watch because i don't [TS]

  care about notifications [TS]

  really yeah I I kind of like the notifications because it means that i [TS]

  can deal with stuff if I need to and leave it if I don't you know on the [TS]

  watch it's very easy to get a notification if I get something from you [TS]

  no Sean and it says hey whenever you get a minute give me a call as opposed to if [TS]

  I get something from you and it says I need to talk to you right away [TS]

  ok well i can i can look at my watch and see Shawn's and say okay I don't need to [TS]

  do anything I can continue doing what I'm doing as opposed to picking up the [TS]

  phone and seeing Sean's message and you know say now okay i'll call later and [TS]

  then all there's three emails and although there's something else that's [TS]

  going on as well check twitter why I'm here and it's a 20-minute endeavor every [TS]

  time you pick up the phone you know well how did this morning you weren't a watch [TS]

  person before though right [TS]

  no and I I've said all along one of the things I i set my watch review this week [TS]

  that I got a lot of things wrong in the my first watch review but I think [TS]

  conversely Apple got a lot of things wrong in their first version of how the [TS]

  watch works and what they do [TS]

  but one of the things i stand behind and i think i got right right from the start [TS]

  is that a big chunk of Apple watches appeal is aimed towards people who [TS]

  haven't been wearing a watch for years or maybe never watch and the wrist was [TS]

  wide open right like it but you're only going to wear like that part of the [TS]

  basic fundamental sound super obvious but you have to think about it really [TS]

  you know it it's true just because it's obvious doesn't mean it's not true is [TS]

  that for anybody to buy an Apple watch they need to have a wrist where they're [TS]

  going to put it and if you've got like already wear a watch that you love and [TS]

  you have no interest in stopping to where you're not going to buy an Apple [TS]

  watch right it's you know did that's this is just a fact i think a big part [TS]

  of the success of Apple watch is there were an awful lot of risks out there [TS]

  that had nothing on him at all [TS]

  or maybe they had something like a Fitbit or something like that yeah [TS]

  instead of a traditional watch and the property value proposition of Apple [TS]

  watch compared to a fitness band was like yeah I'll just take this off put in [TS]

  a drawer and get something that's better [TS]

  no you're you're right you're right about that and I help other people I [TS]

  know who are watch guys and I say that it deliberately because in my experience [TS]

  people who are a little bit more interested in watch do tend to be men [TS]

  and it's not to say that there are women who aren't watch collectors but it's you [TS]

  know being quote unquote into watches is overwhelmingly a male thing and I think [TS]

  the reason why is because women have all sorts of options for jewelry [TS]

  yes and and for most men and their personal styles the the really only [TS]

  chance they brutally only place for jewelry and most men's and certainly the [TS]

  way I dress and you know that my personal sense of style [TS]

  the only place where I'm going to put jewelry's is on my my wrist which is you [TS]

  know and i'm not saying anything that a lot of people don't realize but that's [TS]

  why and I think for watch guys the Apple watches is less appealing that [TS]

  from people who aren't into watches before now the only time thing that [TS]

  would make me not wear an Apple watch at this point is if my father gave me his [TS]

  watch [TS]

  yeah it because a he got that watch from his father [TS]

  so if i had that I don't know if I would wear it or what I would do with that I [TS]

  haven't really thought about that but that's about the only situation i can [TS]

  think where I would wear something else i know a couple people who are really [TS]

  into our racket you know computers there you know however it is they make their [TS]

  paycheck [TS]

  they're writing about computers are the writing code or you know they're somehow [TS]

  involved in computers who are into watches and it's always mechanical [TS]

  watches are almost always mechanical watches meaning watches that you don't [TS]

  that don't take a battery that are F completely mechanical devices and I [TS]

  think there's something to it where if you're doing something computer and [TS]

  electronic all day [TS]

  there is something appealing about a completely non electronic device but [TS]

  that still works algorithmically like that's the thing is like when you get [TS]

  into watches you start learning about the movements and it's you know and how [TS]

  the actual watch goes and you know you you know that it's like well if this [TS]

  spring has a certain tension it will push this and this gear will turn it a [TS]

  certain rate and that gear will turn at this rate and this thing oscillates and [TS]

  you end up with you know a secondhand that moves it eight times the second [TS]

  between here and there which creates the illusion that it's just smoothly [TS]

  sweeping around the hand you know if this then that it's it's algorithmic and [TS]

  I feel like there's an awful lot of people who are like programmers or have [TS]

  a programming type mindset who if they were alive [TS]

  a hundred years ago they be watchmakers I've had this [TS]

  versation with David aenean of super duper via and dave is a huge watch guys [TS]

  is really useful when i first started getting into watches he taught me i [TS]

  would say probably 75 percent of what i know and has some really has really good [TS]

  has taste that aligns with mind a lot of ways and he you know he said the same [TS]

  thing you know he's probably just ripped off that hole so he just ripped that [TS]

  whole thing off from him from like a conversation i had with him it like the [TS]

  c-4 conference like 10 years ago when i first started getting into watches like [TS]

  that the correlation between the logic of programming computers and the exact [TS]

  same type of thinking but in a completely mechanical non-electronic [TS]

  sense of mechanical watches the morning he was going to see you know for taken [TS]

  as well as I go by super duper and there you can call it even [TS]

  go it's a great disk cloning utility format if you've never used that you [TS]

  really ought to look at i've been using it since forever [TS]

  me too so hi Dave yeah anyway the event uh I don't know [TS]

  so we have to say we left off of Williams right what was an ex the watch [TS]

  was there i thought was strong was a chiller yeah probably right i mean [TS]

  that's really all there was now that i think i left my own here's my notebook [TS]

  so Apple watch came out 1025 about what series to the nike stuff and then 1054 [TS]

  his iphone so watch got 30 minutes and then chiller was on for 55 minutes [TS]

  talking about the iphone i thought sure was great and you already said that but [TS]

  it was you know like almost the canonical phil schiller introduces a new [TS]

  iphone introduction shoulder is it's it's tough to explain the shower but you [TS]

  tend to believe sure when he's when he's talking you know unlike some of these [TS]

  like you were talking about before with spokespeople yeah sure it's not a [TS]

  spokesperson he believes what he's saying he gets up he he tells you one [TS]

  thing [TS]

  I actually thought this was very interesting and I i think that it [TS]

  happened more this time then with any other Apple Keynote they not only told [TS]

  you what the new features were they told you why they were important [TS]

  yeah I think that's trip you know so I like when sure was talking about the [TS]

  camera any he would say you know it's a six-layer camera and it does a billion [TS]

  actions in 25 milliseconds that you know all the stuff that's fine that that's a [TS]

  great thing to say it's it's perfect for a keynote that you say all that stuff [TS]

  but then he stopped and said and here's what happens during that process here [TS]

  are the things that we do in here's what happens to your picture anyone through [TS]

  showing the picture during the six layers and all the things that's going [TS]

  on inside there and as it you know a very poor photographer myself I look at [TS]

  that and say oh ok so that means that it's going to be i'm going to be able to [TS]

  take better pictures and I kind of understand why that I think that was [TS]

  important and here's an interesting fact I just just pick this out and I correct [TS]

  me if I'm wrong but this is and we can talk about this [TS]

  actually I do want to talk about it this was the tenth generation iphone yeah i'm [TS]

  not counting what iphones i'm not counting that are sort of half [TS]

  generations are the verizon iphone 4 which introduced cdma and in this is why [TS]

  did the bigger reason I think it deserves the half generation you know [TS]

  designation is it had the the different antenna layout that ended up being used [TS]

  by the 4s a year later for all of the iphone 4 s's but the verizon iphone for [TS]

  added that the 4s style and tena lines that didn't have the antennagate [TS]

  attenuation issue of the iphone 4 i'm not counting the iphone 5c which was [TS]

  plastic but which had the exact same internal specifications as the iphone 5 [TS]

  I've the year before it was literally just the outer casing that was different [TS]

  and the display and everything inside was the same as iphone 5 and I'm not [TS]

  counting the iphone SE e which is of all of those odd ball off generation things [TS]

  is the one that perhaps most you know qualifies as a half generation because [TS]

  it's you know really really interesting technology wise but i'm just talking [TS]

  about flagship top-of-the-line iphones the iphone 7 and 7 plus are the tenth [TS]

  iphones of those 10 only three were introduced by Steve Jobs the original [TS]

  the 3g the 3gs was during jobs is first medical leave and schiller did it at WWE [TS]

  still when they were doing at WWDC jobs back for the iphone for the first retina [TS]

  one in 2010 [TS]

  but then the 2011 was the 4s which was introduced at that sort of somber [TS]

  maudlin town hall [TS]

  I mean I don't have stunning if you think about how many people were at [TS]

  their the event last week how many I mean everything that place was packed [TS]

  you know I think that they actually did an iphone introduction and in the [TS]

  hundred-person town always amazing but that was the one that was introduced [TS]

  just a few days before Jobs died and and I did everything was the day before the [TS]

  day before [TS]

  yeah i mean i think and you knew the day now I mean obviously you know Tim and [TS]

  and those guys was close enough that they knew you know they did so out of 10 [TS]

  phones shoulders done seven of them which i think it in my mind it's like [TS]

  that doesn't sound right to me it seems like I've seem to remember Steve Jobs [TS]

  introducing lot of iphones but it's actually not true that that's an [TS]

  interesting piece of research I didn't know that I think and you know he's [TS]

  always been good at it but i think this one was as good as ever [TS]

  yeah i I just I enjoy when phil goes up to talk pki maybe it's it you know he's [TS]

  just no nonsense he gets up there and he's going to tell you and then every [TS]

  once in awhile i loved i love this line when when he was up talking about the [TS]

  phony so we're introducing another new color we call it [TS]

  black [TS]

  I mean I just wanted to stand up and do the slow clap you know like brilliant [TS]

  that was brilliant Phil you know he had the had the pauses it's black it's a [TS]

  black iphone we call it you know is it gonna be matte black is going to be this [TS]

  fancy color space gray is it going to be spaced black now we call it black [TS]

  Brillion there's the whole uh why did we remove the end 10 eject thing and i'm [TS]

  going to give you three reasons but first courage [TS]

  I that was still I still see people even in like they're the iphone reviews this [TS]

  week bringing that up and ah I wrote a piece I i I'm on board with it [TS]

  I don't want him to he says and I think that the pushback is always it's on like [TS]

  a sort of moral spectrum that this you know Apple you know is doing this for [TS]

  profit they're going to make they're doing it just to make money from their [TS]

  bought their pods and that's so stupid [TS]

  alright but even if it is even if it was just concede the point that it's a money [TS]

  grab [TS]

  alright let's just say for the sake of argument that it is a money grab it [TS]

  doesn't defeat the point that it takes courage to do something unpopular that's [TS]

  the by i think i wrote an article first I thought it was pretty clear [TS]

  specifically that doing something that you believe to be right but that you [TS]

  know is going to be unpopular when there is right at hand a totally non [TS]

  controversial option in front of you like if the new iphone 7 still had the [TS]

  headphone jack [TS]

  there would be no outcry there's nobody you know who is going to be outraged [TS]

  that her still a standard headphone jack right it's not controversial choice a vs [TS]

  controversial choice B its controversial choice a vs [TS]

  and you know that's the way it's always been choice B which is not controversial [TS]

  and that's why most companies don't make decisions like this before Apple does [TS]

  that's why Apple was the first to get rid of the cd-rom or DVD drive in [TS]

  laptops [TS]

  yeah and the floppy disk and with no well at you know everybody says floppy [TS]

  disk and it's a good example is a great example but it's so far in the past like [TS]

  the DVD one is fairly recent and the outcry was loud it was i well how the [TS]

  hell am I going to enter our how am I going to download or install the OS [TS]

  yeah you know how I'm gonna install adobe a studio you know it comes on a [TS]

  DVD it's like well guess what it always going to get their act together and give [TS]

  it to a different way and they did and they do it nobody you know it seems [TS]

  ridiculous now that it can you imagine if I mean how many years it's been since [TS]

  you had a laptop with a spinning DVD drive remember how when you're typing [TS]

  you could get feel it spinning yeah yeah okay and you could hear it right [TS]

  I i haven't I I can't imagine having one now I don't need one [TS]

  and you know what I don't need a headphone jack either and i had so many [TS]

  people come to me and say you know on Twitter or email and say well maybe you [TS]

  just don't have a good a good set of headphones [TS]

  well I have a set at analog set you know with it the headphone cord 8-inch thing [TS]

  a set of future sonics in-ear monitors $300 they're the best monitors on the [TS]

  market bar none [TS]

  I don't care if you talk about ultimate ears or any of that other stuff [TS]

  these are the best the guy that invented it in ear monitors started future sonics [TS]

  so he knows his is audio and you probably use those with your iphone yeah [TS]

  and i use them i use them to mix music i use them so use them to listen I use [TS]

  them to mix i use them for for everything because they are the absolute [TS]

  best in your monitors that you can get as a matter of fact ear monitors is a [TS]

  registered trademark of his I want to pee [TS]

  we'll use it but it's his trademark so this guy knows his audio and I put on [TS]

  when i put in the future sonics i can actually hear things and songs that i [TS]

  cannot hear on other headphones so it's really your coming out in other words [TS]

  you're coming at this from the perspective of somebody who knows it [TS]

  knows his shit and cares about good headphones i care about good headphones [TS]

  and if I didn't I wouldn't be using future sonics but i do so when people [TS]

  come to me and say you don't maybe you don't have a good pair of headphones if [TS]

  you did then you would know that this isn't good [TS]

  why send them a picture of the headphones that i do have from future [TS]

  sonics and they just write back and say oh so when I what are you doing with [TS]

  that they using the adapter [TS]

  yeah i can use the adapter it works fine i don't know what the major problem is [TS]

  with these people and I wrote him in my piece [TS]

  ok here's your choice you can have a hundred-year-old headphone adapter or [TS]

  you can have an image stabilization a bigger battery and there was another [TS]

  thing which would you rather have I say ditch the headphone jack [TS]

  because most people he got to remember that Apple's going for for the the [TS]

  biggest common denominator here and for most people when they say oh they're [TS]

  taking out the headphone jack oh my god i'm not going to be able to listen to [TS]

  music oh no apples going to include a set of headphones [TS]

  oh okay well fine and apples going to include an adapter that will let you use [TS]

  your old headphones [TS]

  oh ok that's fine if people don't care i wrote earlier when i read it's my one of [TS]

  my favorite headlines of the year jack off [TS]

  I like my here's what I think Apple should both should and will do with you [TS]

  know what I'm going to put what I'm going to put the box that was my [TS]

  question [TS]

  heading into this like let's just accept that the headphone jack is gone the [TS]

  rumors were so rampant from the supply chain [TS]

  what are you going to put in a box and I was hoping they would put wireless [TS]

  headphones in the box right but and I didn't think that they would put [TS]

  the adapter but it was complicated because I said but I I i think it makes [TS]

  sense that if they're going to put wired lightning headphones in the box which is [TS]

  what they're actually doing then it makes sense to put the adapter in too [TS]

  because they're saying by default [TS]

  what you get are wired headphones and you can use ours which plugin lighting [TS]

  or you can use whatever one you want will plug into this a little adapter and [TS]

  we'll sell the adapters for the lowest price we can possibly get away with [TS]

  selling it for nine bucks so you can buy a bunch of them in case you lose them or [TS]

  in case you want to attach them to a couple of pairs i think that makes total [TS]

  sense [TS]

  my argument that they wouldn't include the adapter was i think i have to go [TS]

  back and read the article is mostly if they include wireless earbuds in the box [TS]

  then they shouldn't include the adapter because the adapter would be saying you [TS]

  should be using wireless wired headphones and I it's very clear very [TS]

  clear for me that the reason that I that they're not including wireless [TS]

  headphones is that the air pods are too expensive to make their there's you know [TS]

  they need to to be in the box they need to be like you know nine ten dollars [TS]

  cost of goods [TS]

  yeah and the airport's away waved to you know we can't let us hold that will go [TS]

  back to their pods later in the show with let's try to stick to the event but [TS]

  we'll come to it but bottom line is they had to do it this way with the airport [TS]

  because there's no way they could sell at that price I I agree and I said early [TS]

  on that if apple takes out the the headphone jack [TS]

  they will include an adapter i was pretty sure that they would ya [TS]

  because they wouldn't want everybody to be scared they're already gonna be [TS]

  screaming enough even though they don't know what they're screaming about that [TS]

  if they include an adapter that will just stop it what misled me was that you [TS]

  can get like $30 some some sets of bluetooth headsets our only like 30 [TS]

  bucks you know like a you know just regular old bluetooth and that mislead [TS]

  me and thought maybe Apple could make their own that are like 30 bucks but [TS]

  knowing how air pods work now and that the they're both little computers that [TS]

  literally I mean they're not really just headphones that w once it is like a [TS]

  computer chip there there little computers that are in your ear and [TS]

  that is how they do the you know both ears are in sync without a wire between [TS]

  them which is a really really hard problem to solve [TS]

  that's why most bluetooth headphones have some kind of you know electrical [TS]

  cable between the left and right so that they can keep it in sync [TS]

  you know usually like one of them is the little bluetooth receiver and there's a [TS]

  wire going under your chin or behind your neck to the other one and the other [TS]

  one is this literally just it's as dumb of a headphone is as any headphones you [TS]

  know it's but their little computers then there's no way you know they are [TS]

  not little $30 thanks . we'll come back to that I thought sure did a great job [TS]

  I thought the courage thing I guess it could have been phrase better because it [TS]

  proved so controversial but I you know I think he was absolutely right though in [TS]

  from the reasons auo line it did work a lot of courage to do what they did at [TS]

  whether you agree or disagree with him I I really here's the main thing i think [TS]

  this is all the way back to the first thing you said about Phil on stage is [TS]

  that he's honest he's that's it [TS]

  whether you think it's right or wrong that with phil schiller believes he's [TS]

  not he's not telling you something that's other than what is actually what [TS]

  he thinks and how can you go wrong with that [TS]

  no then yeah I I just think it was a good thing [TS]

  alright let's take a break unless you have anything else for the actual what [TS]

  happened onstage know I've had my see ya I'm lives and that's maybe talk hands-on [TS]

  area afterwards but let me take a break first and just say alright thank our [TS]

  sponsor and it is our good friends at global delight you know these guys they [TS]

  make the mac software boom that a couple other utilities they've been sponsoring [TS]

  the show lately this week they want me to tell you about one of their other [TS]

  utilities called cap to see a pto think it's called captain maybe it's capped oh [TS]

  you know me I don't have a printer yeah what you think Jim cap to or capital [TS]

  what does it is it's a screen capture utility oh I'm going to have to cap to [TS]

  you [TS]

  yeah well you know your mac is not just a system you use it for creating designs [TS]

  used for making videos for blogging for coding for teaching delivering podcast [TS]

  making website i do a lot of those things many times you come across the [TS]

  need of cap [TS]

  during your screen recording it live and then editing it to suit your [TS]

  requirements cap to is the screen capture and video editing app for mac it [TS]

  is a complete all-in-one solution for screen capture you use cap cap to [TS]

  capture an entire screen or you can just capture just part of it you can capture [TS]

  just a window just don't draw a rectangle one click and then you can [TS]

  record the screen live and it's an HD when you're done capturing you can edit [TS]

  the images in the video without hassle right there and cap to it automatically [TS]

  gets stored and well-organized folders where you can find them easily manage [TS]

  your projects really really great [TS]

  so if you're making like tutorial videos for youtube or stuff in-house like if [TS]

  you work at a bigger company and you need to make videos to train people and [TS]

  stuff like that cap to is the answer to your needs sound like a must have app [TS]

  for mac then download the 15 day free trial at cap 24 mac.com Capt oh thats [TS]

  name of the app for fo r Mac ma si.com i'm sure you can just google cap to back [TS]

  and you'll get to the same website now here's the best part no two best parts [TS]

  number 13 best parts i'm going to go back to three great things first [TS]

  like I just said 15 day free trial go there downloaded this is the great part [TS]

  of indy mac software you have to spend any money to get it from the app store [TS]

  before you do it go there download it and see for yourself before you spend a [TS]

  nickel number two when you do decide to buy remember this coupon code fireball [TS]

  fi re ba ll and you'll get twenty-five percent off on purpose if you do that [TS]

  before october 15 or on october 15 don't wait to walk over 15 though do it [TS]

  I certainly have 15 days between now and then to do it remember that fireball get [TS]

  you twenty five percent off so you'll save some bucks and here's the third [TS]

  thing these guys at global to light do the some of the best user interface [TS]

  design work of anybody in the india bracket today so even if you don't want [TS]

  a screen capture utility go to that website and just take a look at these [TS]

  screenshots it is a gorgeous app really gorgeous they sweat the details [TS]

  doesn't do it right so my thanks to global delight cap 24 mac.com sounds [TS]

  cool [TS]

  I hands-on area mmm [TS]

  when did you get in I I panza reno and I were way up in the way up and like the [TS]

  back row of where the press set we can we literally had my back my back to the [TS]

  second level and the second level was all Apple people so I like my seat [TS]

  because we were dead center stage but it took us forever to get out [TS]

  yeah i was i was down in the bottom section oh that's right i remember where [TS]

  you were sitting here do you remember yet so i get out pretty quick and i was [TS]

  i was among the first in there [TS]

  yeah i was really late captain a pensare know and i were there was a big long [TS]

  hallway that they built I didn't that just blows me away like in addition to [TS]

  building it that the that what they do to you but they've done two years in a [TS]

  row with the bill graham civic auditorium is build a building in a [TS]

  building yeah and they this time they actually built a hallway I link to it in [TS]

  my thoughts on the show and I put a photo I took of it like a very Kubrick [TS]

  in hallway with white walls white floors really nice lighting that was just there [TS]

  for people like me who weren't in it you know hands-on area was way too small to [TS]

  let anybody in [TS]

  so there's a long wait while you had you know as people left they left more in so [TS]

  they built a hallway so you have a nice Apple like experience while we writing [TS]

  in line and that's typical apple i mean you know i mentioned it a couple of [TS]

  times in the in the reviews that I did that their attention to detail is just [TS]

  outstanding [TS]

  I know but and and that shows its things like that they know that you're going to [TS]

  be standing there well they're not going to have you standing there in a in a [TS]

  concrete you know break hallway now they'll build the hallway for you [TS]

  it's a nicer retail area i know they weren't selling anything but it's sort [TS]

  of setup like a retail apple store it's a nicer retail area than most actual [TS]

  stores for most companies yeah and they'd it was their first two hours yeah [TS]

  for a couple hours so that we could walk through and and look at the products [TS]

  and there's a lot of Apple employees there you know that are there to help [TS]

  and talk to you about things and it's great it's a lie i love having a great [TS]

  hands-on area [TS]

  I don't understand the people who go in and out there's some of the people you [TS]

  know I'm not gonna name names but why there are some people who are you know [TS]

  in the same racket is us who if they get in early a quick look at everything [TS]

  maybe the snap a few photos but there it's like they're like thing they have [TS]

  like they have somewhere to go and they they're like out i don't get it i mean [TS]

  i'm not necessarily the last guy left in there although i have been this in some [TS]

  events i remember with the original the original iPad the first ipad dan morgan [TS]

  and i got our hands remember there was a dock with a keyboard [TS]

  yeah it's it's like they kind of with the the smart Keyboard have circled back [TS]

  to the original that original idea that maybe there should be a keyboard with [TS]

  the ipad and dan morgan and i were just playing with this thing where like [TS]

  figuring out which keyboard shortcuts were my leg somebody came up when they [TS]

  were so nice and they're like guys you know or cut pretty close and we look [TS]

  around if nobody else except babble boys and hands-on area [TS]

  yeah well so I'm not always the last but I stay until they start at least until [TS]

  they start gently suggesting that people leave because you can learn so much [TS]

  it's not like the people who man the Apple people who man the hands on tables [TS]

  art there's some of the you know they're from all over the company that's one of [TS]

  the things i think some people don't realize they're not just like product [TS]

  marketing people like there's you know people from the app store you know just [TS]

  people who are good people people right now who are good at answering questions [TS]

  and and being personable but they come from all over the company and you can [TS]

  you know make contacts you know and and learn you know meet interesting people [TS]

  from Apple how often do we get a chance to do that not often not often know and [TS]

  and you're right there [TS]

  there are a lot of interesting people there and i always see a lot of friends [TS]

  there you know from from apple and it's great [TS]

  I go in and I try and take a as many decent pictures as I can [TS]

  but you know I agree with you that that staying around and being able to use the [TS]

  products and you know once a lot of the people leave once they're done with [TS]

  their photos and everything [TS]

  there's actually some room in there you know you can walk around [TS]

  yeah and you do get a better sense of the products because now you can finally [TS]

  stand there and use them [TS]

  the one I think is funny as running Richie I mean he'll stay to the bitter [TS]

  end he'll all is so that so that they have to find a medicament because he's [TS]

  doing videos and he's there already is funny text in like it's a hotel you have [TS]

  a exactly why i texted him the the last time the last event and I said you know [TS]

  it was probably three thirty in the afternoon and I said do you want to grab [TS]

  a coffee and he said I'm stolen hands on it [TS]

  I mean come on it was funny [TS]

  I i will say over time the hands-on areas have evolved and it is the [TS]

  changing nature and you know daring fireball is still the same in aren't any [TS]

  photos there but the changing nature and obsession with these videos and [TS]

  especially the videos but the photos [TS]

  yeah have really changed the nature of the hands-on area and it's unfortunate [TS]

  because it's worse it's it's so many people want to get photos and they want [TS]

  their photos to be like you know high you know really really nice [TS]

  you can tell when they finally get a chance to like you know you wait around [TS]

  and that you know like let's say i want it i want to try the new jet black [TS]

  I want to get my hands on the jet black iphone and wait and wait and somebody's [TS]

  in front of you and they're taking a tour and that the product guy for or [TS]

  woman from apple is there and they have you know they're they're prepared with [TS]

  like you know three or four things like what you want to see you want to see [TS]

  photos you know you know here take a look [TS]

  you know one of the things they didn't hands-on area for everybody will show [TS]

  you photos because on the iphone screen you can see the photos with high color [TS]

  gamut which was a faint you know they emphasize three or four times in the [TS]

  event this kind of sucks because our projector here isn't [TS]

  hi color gamut you know so what we're showing you here is not representative [TS]

  of the photos you can take and what you'll see on screen on this iphone [TS]

  because you know you can't show high color gamut with a non I color gamut [TS]

  projector so they wanted to show that to people you know they're prepared with a [TS]

  couple of things like that and then you know you say thank you you know you I [TS]

  say thanks and then you know step aside so that the next person can Ino can get [TS]

  the same demo and then in the meantime they wipe wipe the Michigan wipe it off [TS]

  of the white cloth when the photo people get there it's like they want the phone [TS]

  and they don't want the product or they don't they're not even like lightning to [TS]

  the things they're just trying to set the thing up so they can take photos [TS]

  which are exactly like the photos being taken by a hundred other different [TS]

  people were there none of which are going to be better than the photos that [TS]

  Apple's product marketing team has already taken and made available to [TS]

  everyone in the press [TS]

  yep it's true and then the worst part to me is the video people i think i [TS]

  mentioned this in years past too hard last year whatever but it's getting [TS]

  worse because the video people want to it's a two-man two-person team or [TS]

  there's a camera person and then the the talent [TS]

  yeah quote-unquote and the the video the videographers want to get as far away [TS]

  you know they want to get couple feet behind but they you're at the table how [TS]

  many times you get bumped into I got lumped into at least three times it's [TS]

  not just that you get bumped into its that they will push you out of the way [TS]

  yeah doesn't that happen and you and I especially you [TS]

  let's just face it you don't really you don't look like someone I mean you know [TS]

  you don't look like someone you want to push I'm well the the night of the don't [TS]

  look I don't look tough [TS]

  I let's face it but I am 62 in 200 pounds yeah i mean [TS]

  I let's face it but I am 62 in 200 pounds yeah i mean [TS]

  I i will move and now I've stopped because like you said there's so many of [TS]

  them that are jostling and and trying to push you out of the way and things like [TS]

  that that there was one guy there this time from from pcmag he was doing a live [TS]

  maybe a periscope or something [TS]

  he was screaming he was screaming and I was standing there at the table trying [TS]

  to get a product uh a dental from that from the person but this guy was right [TS]

  beside us yelling into his phone and so I started saying I'm you know when I was [TS]

  standing there because the guy couldn't give me the demo he was yelling so loud [TS]

  I i started saying like since I was right next one is this guy screaming [TS]

  into his phone so let me screaming of your phone so why is this guy doing that [TS]

  why you screaming and so I just kept talking over him and finally he he [TS]

  stopped him one away and then I could have my product demo but yeah it's it's [TS]

  me this is nothing that Apple is doing this is that how things have changed air [TS]

  and it for us APPL tried to stem you know to try to dam the the creek for a [TS]

  while because for years they only let you shoot video in designated areas in [TS]

  the hands-on areas are like if you remember like when their hands on areas [TS]

  in moscone like when they would do the debt when they would do the iphones at [TS]

  WWDC and then there was that was when they had a huge area cuz moscone is huge [TS]

  right off to the side and not what's the hallway of moscone is where they would [TS]

  have the hands-on areas and it was really i mean like expansive it it was [TS]

  you know like in a ballroom more than you know a at cramped area but they [TS]

  would make the video people go off to the side they weren't allowed to shoot [TS]

  video near the tables right there be like black curtains and that's you know [TS]

  some lighting over to the side where they could they could shoot their video [TS]

  stuff but i think that the that it's too many people you know they if they tried [TS]

  to enforce that now they it they would just spend all of their time telling [TS]

  people you've got to shoot you know they would never stop [TS]

  I've spoken to them they designed the hands on tables now with the way more [TS]

  space between them then is actually necessary or feels natural specifically [TS]

  to accommodate the video people but even so you still get bumped into stone too [TS]

  well right and it's because they just take up more and more room the whole [TS]

  time they they used to space them either exactly or very close to the space [TS]

  between them in an apple retail store but now it's way more spaced apart than [TS]

  apple retail store because it's because of this video guys alright I gotta tell [TS]

  you this is I'm just going to keep bumping them back before I wanted to get [TS]

  that I almost forgot this story that last thing about the event was my seat I [TS]

  i was sitting next to do it was hard to get see we are among the last people to [TS]

  get seats it was me and Jason's now and christina warren who are the three of us [TS]

  were trying to get seats together and we found him up in his top row in the [TS]

  center but they've not know three of the seats are adjacent so we gave Christina [TS]

  the first one and then we start a horse dead you and he had two seats open ones [TS]

  left one is right and so Jason took the one and i took the other and that's what [TS]

  we're gonna do is sit next to in the event on my right was this guy I don't [TS]

  know who he is but oh I was wearing a backpack and I had a coffee in one hand [TS]

  and but because we had the last row there was like a shelf above my seat I [TS]

  know like that was like the the layer between our lair in the upper layer so I [TS]

  thought hey that's a good place to put my drink while i unpack and and get this [TS]

  because then it won't be on the floor and we'll kick it over and I turn around [TS]

  and I i will admit I I when I wear a backpack i often bump into things which [TS]

  i have a bad sense of the 3d space my backpack takes behind me and apparently [TS]

  I I bumped into the the wide brimmed fedora of the gentleman sitting next to [TS]

  me load here and he said said hey broadband my hat and my first thought [TS]

  was to be apologetic I'm a nice guy but the way he said it I get it I had a [TS]

  moment where I almost said well I am sorry but on the other hand you could [TS]

  act like a normal gentlemen and remove your hat nor yeah but i didn't i didn't [TS]

  say it [TS]

  this son-of-a-bitch spent the whole event I mean the whole two hours of the [TS]

  event [TS]

  instagram video showing what was going on onstage and mumbling into is mom [TS]

  oh now he wasn't talking about you know he was whispering into his microphone [TS]

  but I was sitting right next to him and me and it was I don't know if it was a [TS]

  French accented English or French I any other the other thing too is he [TS]

  purposefully shot all of his video with his iphone at a 45-degree angle so that [TS]

  everything looked like the bad guy layers in the old Batman TV show and his [TS]

  I mean losses and I yeah I came close a couple times to being like you gotta [TS]

  stop it was like every time it seemed like I was gonna have to say something [TS]

  and it seemed like he dialed it back and when you know over 75 minutes go by and [TS]

  he wasn't shooting an Instagram video but then he do it again and it's like [TS]

  yeah that tries to be crazy and that there were people behind me you know i [TS]

  was at the last row in the bottom section there were people right behind [TS]

  me at the start of the the second section that we're talking throughout [TS]

  the the keynote and a couple of times I turned around and gave them a dirty look [TS]

  like you know i'm here to listen to Tim and Phil not you shut up i can I mean [TS]

  like why would you why was the guy even there [TS]

  I mean people could do you know anybody wanted to watch there's a livestream you [TS]

  know I mean right I get it [TS]

  it was really I don't get it the people you know I i go to the keynote to watch [TS]

  them and apple does a good job of making sure that they put on a great show and [TS]

  that we have hands-on areas and then these morons come in [TS]

  you know and they talked through akina why would you go through the key i do [TS]

  you know the last one that I i think it was a town-hall the last event that was [TS]

  a town hall there was a guy from a reporter from China that talk the entire [TS]

  way through the keynote [TS]

  because he was translating for translating the keynote over the phone [TS]

  life they got a big that's not worried if you're gonna do that watch the video [TS]

  and you'll go into a room we can load up the video only comedy and believe it [TS]

  I I nearly lost my mind right and he was right behind me and so at the end of the [TS]

  keynote I want to get up i took his picture and tweeted and said you know [TS]

  what a moron he was i I don't get why did it it's like I tweeted this [TS]

  afternoon i said there's so much stupid shit written about Apple whenever they [TS]

  release new products [TS]

  why is it that these people that go to these key notes are so dumb you're dumb [TS]

  they talk about the keynote they push us out of the way so that they can get [TS]

  their do their their video thing they they scream into their phones for [TS]

  periscope it's just it's done [TS]

  did you get the impression that there were a lot more people from Asia who are [TS]

  their for this Yankee not in terms of like hey who got a seat and who didn't [TS]

  which is always you know inside baseball you know in our racket you know who gets [TS]

  invited who doesn't right there and it seemed like invitations even though the [TS]

  bill graham civic auditorium is huge the press seating area was only on the lower [TS]

  level and only on the one side rom and that you know the whole central stage [TS]

  front section is all VIP sitting seating for Apple you know and and their friends [TS]

  so there weren't that many procedures and it really seemed to me like the [TS]

  reason that that even though it's such a huge auditorium that all you know press [TS]

  invitation seem to be somewhat tight is that there were so many people from Asia [TS]

  Preston and his press whose analysts but you know it's just unbelievable and it's [TS]

  part of that they used to have like simulcasts in Asia and they don't do it [TS]

  anymore instead they invite them to come to California and be there live [TS]

  it's just it's really seem like more more than ever before [TS]

  well the whole section where I was was basically Asia except for Walt Mossberg [TS]

  Rennie and me now and matter [TS]

  man was there right I was hanging on there too [TS]

  yeah he was like right on that on the aisle like had like the leftmost seat [TS]

  OIC yeah I didn't seem an asana I saw him outside and you know well anyway [TS]

  let's take a break and we think our second sponsor good friends really good [TS]

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  developing the Casper mattress you don't go there this is my favorite thing about [TS]

  them because this is a type of decision that just paralyzes me you don't go [TS]

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  memory foam and all this stuff it they make one type of mattress it's got just [TS]

  the right balance between spring latex foam and supportive memory foam for [TS]

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  a breathable design so it's not just comfortable and soft as the right right [TS]

  bounce but it's a breathable design that sleep school to regulate your [TS]

  temperature through the night i love to sleep I sleep as long and as often as I [TS]

  can [TS]

  sleeping to me is one of the great joys of life and having a good mattress makes [TS]

  it even better if you got if you're at home and like you go to like you go to a [TS]

  hotel you're in a nice hotel you say wow that's a great mattress i love that you [TS]

  know what why don't you get a great mattress and have it in your house right [TS]

  if you go to a hotel and find and I've had this happen I I cuz I used to just [TS]

  use a mattress forever i would just you gotta think about it your mattress wears [TS]

  out over time really does and if you ever have that experience that when you [TS]

  go to a hotel or something like that you're like wow this is a great mattress [TS]

  just feels way better than my mattress and why not get one for home where you [TS]

  are 350 nights a year [TS]

  Casper has it great now in addition to the fact that it's great mattress their [TS]

  prices are amazing because they cut out all the middlemen [TS]

  they may come right here in the USA and then they ship them right to you right [TS]

  in a little box and then you open it up and Shh fills up with oxygen and and [TS]

  becomes a full-size bed [TS]

  here's their prices 5500 dollars for twin 620 XL 754 full 854 a queen and [TS]

  just nine hundred fifty bucks for a king most mattress is you know you go to [TS]

  mattress store you spend like twenty thousand dollars on the king [TS]

  I don't know he's got a lot more than he's got a lot more 950 now one more [TS]

  thing I hope you haven't skipped ahead i hope you're listening because they have [TS]

  an amazing new product it's a dog mattress they're making dog mattresses [TS]

  at casper now they've put just as much attention to them as as the people [TS]

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  too probably more than you do so go there and check this out it is amazing [TS]

  they have the best dog mattresses i do you ever going to find Casper dot-com / [TS]

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  your first mattress whether it's for you or whether it's for your dog [TS]

  I like Casper to good stuff you know who doesn't get mattresses cats good you [TS]

  know why [TS]

  huh cats suck it suck I hey can I love dogs [TS]

  I'm probably gonna turn off my audience here all right but you know why that's [TS]

  part of the reason why cats suck his cat you could buy your cat mattress and they [TS]

  wouldn't even use it they wouldn't think it shows up on your head instead they'll [TS]

  sleep on your TV or everything yeah creepy creeping around all your dog's [TS]

  gonna do the mattress going to sleep the house sleep dogs know how to sleep at [TS]

  the other thing about dogs a good dog to sleep 22 hours a day [TS]

  oh yeah only get up to go to the bathroom and even eat and I am and greet [TS]

  you right and they acted the other thing I'll do is I'll greet you when you come [TS]

  in the door unless you come into late then they might just wait their tail and [TS]

  still be sleeping [TS]

  alright we've got product to talk about I don't know if you know I did you know [TS]

  this that there's new products that came out apparently all right we can talk [TS]

  about him but while we're talking about events that's it's speculated jump ahead [TS]

  ok ah so [TS]

  there was no Mac hardware news at the event last week didn't even talk about [TS]

  the software related Mac was not part of the event you're welcome [TS]

  and then after you as soon as you predicted if you very soon now [TS]

  last year there was one fall apple event now in years prior to that there was [TS]

  sort of a tick tock schedule right there would be a big event in September with [TS]

  iphones and then a smaller event in october with other stuff and sometimes [TS]

  it was Mac I don't remember what this my hands ipad yeah I usually September big [TS]

  event somewhere big [TS]

  you know like the flint center the one time going back further years further it [TS]

  would be in the yerba buena center right in downtown san francisco right on and [TS]

  then the october event was often in town hall maybe always in town hall [TS]

  I don't know yeah we got last year there was just one event for the fall and [TS]

  that's couple of people at Apple I spoke to said that is by design that the two [TS]

  event thing even with a smaller event was a real stress on them [TS]

  I can see her so no personnel in time wise and it wasn't just like oh poor us [TS]

  we don't want to do the work i mean you know it honestly I'mI'm not just trying [TS]

  to blow smoke up their asses the people who put on these events for Apple work [TS]

  their asses off and they're not afraid of hard work [TS]

  it's just that do what I heard from a couple people was that they always felt [TS]

  that with the September in September and in mid-october events that both events [TS]

  suffered especially the october event that because it just didn't it didn't [TS]

  have they didn't have enough time to do it right and that was better to put all [TS]

  their eggs in one basket and do one then to do too and secondarily to adding onto [TS]

  that when when the March event was in town hall [TS]

  the one where that the 9.7 inch iPad pro is introduced Tim Cook said this is [TS]

  probably the last time we you know can have an event here we've had a lot of [TS]

  great history here but moving to a new campus next year bump right so no Mac [TS]

  hardware news [TS]

  no events showcase features in Sierra and yet there are well a every step [TS]

  single product in the mac lineup other than the macbook 1-port jobbie is old [TS]

  and outdated over a year [TS]

  I'm not being hyperbolic I mean like macbook pros are over a year old have [TS]

  the mac pro literally just passed its thousand day since it was updated and [TS]

  there is an excellent new version of mac OS that is ready to you know coming out [TS]

  soon do you think that it's going to be in October event where they they do mac [TS]

  stuff you know here's here's the thing for me with with the mac I i think a [TS]

  simple question is do I think that they have max that they will release sometime [TS]

  before the the holiday shopping season [TS]

  yes I had great i think my answer to that is it definitely yes [TS]

  will they have an event for those max I think it's a more difficult question [TS]

  because like you said I the reasoning for these one event things is very sound [TS]

  it's it's a sound reasoning to to cut that out [TS]

  so if they have an event for what we would have to think at this point would [TS]

  be max because don't forget the ipads are updated at the last event to that in [TS]

  a talk about it but they were so this is basically going to be a mac event so are [TS]

  those macs that they have so good that they'll want to roll the mountain event [TS]

  as opposed to rolling the moment press release or do like you know briefings [TS]

  with with a number of of of their key people and roll them out like that i [TS]

  mean there are there are few things that they could do if the macs are big enough [TS]

  and they're there that confident in them then [TS]

  yeah there'll be an event if not then I think one of the other two options is [TS]

  the best i think it'll either be an event or it will be debriefing and that [TS]

  you know and they did the briefings and they did this like the one of the first [TS]

  ones i remember was [TS]

  it was a version of Mac os10 that might have been 10.7 at somewhere around there [TS]

  but it was they remember that I say it was around March and they had like a [TS]

  mysterious there I can you know for me it was New York your you know I don't [TS]

  know where you went [TS]

  maybe you're still going to New York at the time but it was you know I come we [TS]

  only have something to show you [TS]

  right can you make can you make it up tuesday at you know noon or one o'clock [TS]

  in the afternoon and I was like well what's it about it really well you know [TS]

  we want to keep it under wraps [TS]

  I had no idea what it was and it was the time i wrote about it was I had a [TS]

  briefing with the phil schiller and brian.krall from product marketing where [TS]

  they showed the next version of mac OS 10 girls 10 7 but it doesn't really [TS]

  matter but it was off schedule and it was at a time when a Mac was generally [TS]

  only getting updated every 18 months or so like a Mack wasn't mac OS wasn't on a [TS]

  yearly schedule it was at coming off that time whether a couple of years [TS]

  where they even said hey you know Mac OS is getting updated slower because we're [TS]

  pulling key people to keep iOS you know the top priority the companies offer [TS]

  otherwise we're annual releases of iOS and the mac and we name it they admitted [TS]

  it they even had a PR the one time where they're like you know we were gonna have [TS]

  a mac OS come out at WTC but it's going to come out later in the year instead [TS]

  because we you know where engineering constraint and these product briefings [TS]

  were sort of a hey we're back we're back at full steam ahead and we're doing the [TS]

  mac every year too and we've got you know here's what's coming we're gonna [TS]

  try to release this later this year and you know and they've done that a couple [TS]

  of other times too but i have the mac one really stuck out to me [TS]

  yeah and I don't mind that I don't know about you but I don't like that well and [TS]

  it's not as exclusive as it sounds either because they would generally when [TS]

  they do this well i'm back maybe I think every time I know that they've done that [TS]

  they've they do something in California in cupertino and then they have another [TS]

  team fly out to New York yes and usually get like a suite of hotel rooms and it's [TS]

  you know they could have two or three four maybe even four teams at a time in [TS]

  parallel doing it you know half an hour at a time so they can fit you know each [TS]

  team can fit I don't know 10 15 briefings in a day you know x three or [TS]

  four teams you know and you can easily you know get these brief [TS]

  things out to you know fifty to a hundred people yeah and I don't even [TS]

  know if they were that big [TS]

  yeah I don't know I don't know the may not be like there's always so secretive [TS]

  yeah you only really know all you ever really knows who came before you because [TS]

  you see them on the way i think is coming in after that's exactly right or [TS]

  I like I think we did one time we bumped into each other walking down the street [TS]

  huh [TS]

  what are you down here so I don't know I I don't know what which way to bet [TS]

  though I'm kind of betting on briefings but I I don't want to make a bet I I you [TS]

  know if you wanted to put money on and I wouldn't want to put up more than five [TS]

  dollars if you said you thought it was going to be an event no more than five [TS]

  dollars because the other thing too is I wonder whether for them it is less [TS]

  effort to do one event in town all then to send two teams you know want to you [TS]

  know to send a team to New York and have another team in cupertino I don't know [TS]

  you know what town hall are are some of my favorite brief are safe favorite [TS]

  events i'm kind of rooting that's the one thing too is I'm rooting for Town [TS]

  Hall because i would like to go one more than I i I'd right i love townhome [TS]

  I really do I just in this time this time we know it's the last yeah that's [TS]

  correct yeah because there are no more products coming well I guess if we don't [TS]

  know if it would be a hundred percent certain because there's a chance that [TS]

  you know construction would be significantly delayed and a march event [TS]

  that they might want to have next year couldn't be held on the new campus but I [TS]

  kind of get the feeling like if they have a march event is gonna be at the [TS]

  new campus [TS]

  yeah and I i know you can just tell by looking at it there is no chance in hell [TS]

  that an event next month is going to be at the Nou Camp no no no you can't they [TS]

  they wouldn't do that but I'm i won the important thing I think is the very [TS]

  first question is there are there max available going to be available new max [TS]

  before the end of the year [TS]

  yes I think yes so i think but i think macbook I think macbook pro for sure [TS]

  yes and and I think part of the reason that Tim Cook said I think this is you [TS]

  know in March that this is probably the last time we meet here is I really do [TS]

  think that Apple at that time that [TS]

  the macbook pros would would be out by WTC but maybe I'm wrong because maybe [TS]

  there's a design aspect of this new mac that is like tied into air pods or [TS]

  something like that [TS]

  well I see that's the whole thing and are these macs big enough that they'll [TS]

  hold an event and that's what we don't know because you know there's there's [TS]

  rumors and stuff but you never know [TS]

  I mean are they going to update the mac pro i think i think they I think they [TS]

  either have to update it or kill it [TS]

  the mac pro yeah oh yeah i mean a thousand day old computer is again I did [TS]

  I I know it's not their bread and butter [TS]

  I know that it's actually the opposite you know financially speaking the iphone [TS]

  is ever you know sixty percent of the company's revenue yeah that pro is some [TS]

  immeasurably slim thing but if you're going to have up you know a personal [TS]

  computing platform for professionals like the mac there needs to be [TS]

  professional hardware well-run and does not bring into something else with with [TS]

  something like the mac pro or even the mac mini you need to screen i don't know [TS]

  i don't want to government go buy a screen from HP or girls I want an apple [TS]

  screen [TS]

  well and I want to screen it doesn't make any sense I'm not gonna buy back [TS]

  program and I up i'm almost certainly going to run imax until they stop making [TS]

  imax because i don't need the performance i really don't and i love [TS]

  that just having one less than to hook up to another thing but it doesn't make [TS]

  any sense to me that if you buy a twelve thousand dollar mac pro that you can [TS]

  hook it up to a display as nice as you get on a three-thousand-dollar imac [TS]

  right right and I don't know what the entry-level you know the entry-level [TS]

  imac is but it's you know it it doesn't make any sense that you can get a better [TS]

  display with professional high color gamut right and all that yet and and [TS]

  that's a very good point don't forget these are wide color gamut displays so [TS]

  you're you're actually getting something that's better than what most people have [TS]

  died yet you can't get it with the mac pro but maybe maybe they're thought is [TS]

  that people that use the mac pro don't actually use displays and they'll use [TS]

  them like this they do because they're photographers and videographers and [TS]

  right at you if you're doing professional video editing of course you [TS]

  wanted a Mac Pro and of course you want the height you know the high color gamut [TS]

  display if your professional photographer of course you want [TS]

  that's yeah I i was it for audio I mean I use an imac and i love this imac but [TS]

  if I had the choice [TS]

  yeah I'd get a mac pro and a big display and I do my stuff I love making fun of [TS]

  people who put the word finally in their headlines about access and completely [TS]

  inappropriate ways but this is a candle one of the reasons why is that if you [TS]

  overuse a word the word ceases Ted have meaning right this is a case where if [TS]

  let's just say if in october $YEAR they released a new mac pro with modern Intel [TS]

  hardware and you know i think the place where its most dated by far isn't even [TS]

  the cpu even though the cpu is three years old but the graphics like the [TS]

  graphics capabilities of the mac pro it the graphics chips have made you know [TS]

  tremendous increases in the last three years and you and a 5k cinema display [TS]

  that has or whatever they're going to call it display that you know has a wide [TS]

  color gamut and beautiful [TS]

  that's the case where the word finally is exactly exactly right yeah you can't [TS]

  argue with that you really come i hope so and I i have absolutely zero [TS]

  scuttlebutt nothing i've heard from any little birdies told me that any of this [TS]

  stuff is coming well Mac Pro's macbook pros we know we've heard are coming [TS]

  Germans had reports on them and you know a lot of people have heard stuff about [TS]

  macros I haven't heard anything about the mac pro those only neither it's [TS]

  almost terrifying to me to me that I haven't well as it makes me worried that [TS]

  my expectation that it's coming is simply based on my hopes and hopes of [TS]

  daring fireball readers and and talk to your listeners who I know are waiting [TS]

  for it [TS]

  well I end you know you're not alone in that [TS]

  and the my readers have have had the same reaction you noee emailing and and [TS]

  Twitter and everything else that you know what have you heard about this you [TS]

  know you know and all i know is that it's a look at the macrumors buying [TS]

  guidance as thousand and two days old so who's better be coming let me take a [TS]

  break here and we'll talk about the actual products and thank our third and [TS]

  final sponsor what [TS]

  great sponsor i love these guys audible.com they have an unmatched [TS]

  selection of audiobooks and don't even just think of them as the audience what [TS]

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  audible is to audio really is you get a 30-day free trial at audible.com / talk [TS]

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  the time I think most people are probably listen to it right on your [TS]

  iPhone [TS]

  yeah why not well they're great for long flights road trips your daily commute so [TS]

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  things to listen to audible can fill up all the time you have on your commute if [TS]

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  and you don't like it you can exchange it for another one for free so you can't [TS]

  lose [TS]

  it's like being able to like browse the book in the bookstore and maybe read [TS]

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  you cannot lose you lose nothing except for the pennies you pay for the download [TS]

  over-the-air you probably got you probably don't pay by the pet you [TS]

  probably don't pay by the kilobyte right [TS]

  nobody does it's absolutely free audible.com / talk show know that just / [TS]

  talk show [TS]

  my thanks to them for their continuing support of this award-winning podcast [TS]

  that has never won any awards [TS]

  alright I'm evil yeah the products themselves what I mean again I don't [TS]

  want to complain but I can complain to you I die I want but great job you have [TS]

  a great job [TS]

  we are lucky as we record this everybody who's ever going to end up listening to [TS]

  it is wondering what it is like to hold the new iphones what's it like to feel [TS]

  the jet-black what does it look like [TS]

  what's the camera like any iphone 7 plus everybody wants to know what does it [TS]

  look like to any ghosts and hit the 2x button and you're looking through the [TS]

  second lens everybody's curious everybody's dying maybe by the time they [TS]

  listen now there if they pre-ordered they'll have them they're showing up [TS]

  tomorrow you and I both know the answers to all those questions what a great job [TS]

  if there if I didn't have this job I would wish that I had really excite used [TS]

  to be jealous like when i read about the original iphone i wish that i was one of [TS]

  the guys who got to use it before everybody else and now i do I get to use [TS]

  it before everybody else that said getting me the getting two phones and a [TS]

  brand new Apple watch and an all new headphone and being given five days to [TS]

  review them before the embargo goes up is it it is pretty hard when I actually [TS]

  I'm telling you the goddamn truth now part of this is I cut my I got a [TS]

  fingernail too short on my left my left ring finger [TS]

  I hurt my finger typing this week I i suffered like a work-related injury i [TS]

  need i actually heard myself I mean I've written I swear to god I've written [TS]

  something like eight or nine thousand words this week [TS]

  okay well we'll take over a you know a Kickstarter something for you let me [TS]

  insert a my usual disclaimer [TS]

  at my mom's father was a coal miner he spent his entire career digging coal out [TS]

  of mountains in central Pennsylvania and wound up dying of black lung disease and [TS]

  you get your fingernail to his great i have his grandson I think every knew [TS]

  what I was doing and and you know how how many people listen to my podcast and [TS]

  and how many people read my site he would be so proud [TS]

  he would be delighted he really was your stereotypical it was the first [TS]

  generation uh you know is he really came over from the Ukraine when he was like a [TS]

  baby and he was the stereotypical immigrant American who wanted nothing [TS]

  but for his children and their children to have better and better lives and that [TS]

  is exactly what's going on with me and my sister you'd be so proud [TS]

  but here I am complaining about my finger that hurts your cousin her [TS]

  fingernail too sharp short and add the type seven thousand words so about [TS]

  thousand-dollar cellphone you know what you remind me of you remind me of that [TS]

  GE commercial where they put a hammer on the table and said you can't lift the [TS]

  hammer can you hear did you ever see that yeah it did I that's yeah yeah you [TS]

  know like the good fellow scene when he takes it takes the Lorraine Bracco into [TS]

  the Copacabana and NH you know and they get that the table put out right in [TS]

  front of the front row and she's like what do you do because I'm a union [TS]

  delegate energy gamma construction [TS]

  yeah feels to say because his hands right right where the calluses should be [TS]

  and she goes you don't feel like your hands don't feel like you're working [TS]

  construction and says I mean all right i'll give you just if you took my hands [TS]

  and just felt for calluses you wouldn't say it feels like I'm a hard worker yeah [TS]

  but you did injure yourself that it was it's hard to review i really felt the [TS]

  pressure especially with the phones I like to take more time I wish I could [TS]

  have two weeks and not because I want take two weeks to write it's like I want [TS]

  to settle in with the devices before and it's really hard especially with two [TS]

  phones and especially with two phones that are fundamentally different [TS]

  well I could only [TS]

  I mean my mother like the camera most of what I focused on with the camera was [TS]

  focused on the plus now with the zoom because they know your kind of rushing [TS]

  at that point because you know you leave the next day and you know you get [TS]

  everything set up and then you know the next day and your time is running short [TS]

  so I you know I trying to the best I can and give the best the thoughts that i [TS]

  can on it but i really enjoyed both of them i don't and and you know what [TS]

  somebody asked me today which phone do you think I i should get should i get [TS]

  the one with the plus for the two times camera and I know for a fact that this [TS]

  person hates the bigger phone [TS]

  I you know when it came to the to the six or the 6 plus they went for the six [TS]

  because they hated the bigger phone they just they saw no use for the bigger [TS]

  phone and and my response back to them was I know you don't like the bigger [TS]

  phone so I think about this do you want to use a bigger phone 24 hours a day for [TS]

  those few times that you'll use the telephoto camera i don't think so i [TS]

  don't think that you do but that's kind of how to look at it and it is much [TS]

  harder this year than the previous years had two previous years there was a there [TS]

  was a photographic advantage to the plus models which was it had optical image [TS]

  stabilization and they made it even better last year or the first year with [TS]

  the six the optical image stabilization was only for still photos and then last [TS]

  year the plus did optical image stabilization for video I it's a big [TS]

  deal it really does work it does increase in photo terms it it gives you [TS]

  at least i think at least two stops I think Apple advertises its three stops I [TS]

  think it's very fair to say that for most people in their ability to hold a [TS]

  camera still you'll get at least two stops from optical image stabilization [TS]

  what is stops mean it means that it's [TS]

  you can get a InFocus not blurry picture with less light or you'll if you're like [TS]

  shooting out of a moving car or something like that you'll get you'll [TS]

  you'll be able to take us of steadier picture I trucks exactly what you know [TS]

  optical image stabilization is a feature that is exactly it sits perfectly named [TS]

  I try never done go to the moving car but you know it works it does work i [TS]

  think personally especially in typical like just a regular person going about [TS]

  their daily life shooting stuff with their phone the optical image [TS]

  stabilization for video is even more important than for stills because it [TS]

  works all the time so like just like when you're shooting something with [TS]

  video and you're walking and there's that just even at that matter how steady [TS]

  you try to hold the camera you get this camera shake the optical image [TS]

  stabilization when you just like just walk down the sidewalk and trying to [TS]

  keep it steady the difference between with them without optical image [TS]

  stabilization is night and day [TS]

  it looks like the difference between like a consumer camera and a [TS]

  thousand-dollar pro camera one of the test i did I don't publish these things [TS]

  because I just don't have time I just try to focus on words and I know other [TS]

  people will show examples but I took my six ass which does not have optical [TS]

  image stabilization and the Seven just the regular seven so it would be the [TS]

  exact same size and I held them back you know right next to each other so that [TS]

  the yeah you imagine it's like put the glass of the six right on the back of [TS]

  the seven so that the little camera lenses are as close as possible without [TS]

  one of the lenses obstructing the other right start shooting video with both of [TS]

  them and then just walk down the sidewalk and then come back and load [TS]

  them up on a computer and watching the difference between a and B is just huge [TS]

  it's a huge factor and it was tempting but it wasn't enough for me to get the [TS]

  big phone the last two years but now that it has the new lens system boy it i [TS]

  am apps i honestly I'm telling you right now Jim I have in order to phone for [TS]

  myself yet because i don't know what to get [TS]

  I I think for me a lot of it is use and I i need i need reading glasses now so [TS]

  the [TS]

  the plus is it has to be the plus for me because if I pick up the the seven I've [TS]

  trouble drive trouble seeing it even what do you what do you do for that I'm [TS]

  this am in the same boat at a you know I'm insane but I've talked about on the [TS]

  show before I need reading glasses to at least one of my contacts and what do you [TS]

  do you go to zoom mode so that you're running it at the same of effective [TS]

  resolution as the smaller one or do you just go in and bump the text size up [TS]

  this this is terrible but I i do both [TS]

  all right i mean i-i do both I I bump the text size up and i use the zoom mode [TS]

  because it's just I i need i need that I i want to be able to pick up my phone [TS]

  and and and and just be able to look at it to see a message in the message comes [TS]

  in that that's what i want but even with zoom and my bigger text gets bigger text [TS]

  doesn't work for everything bye [TS]

  so even if it's true with the bigger text I still a lot of times have to to [TS]

  pick up my glasses to actually see what's there with the set with the plus [TS]

  i can usually just pick it up and look at it and say okay I i know that it [TS]

  makes me sound like an older than i actually am even my eyes are in older [TS]

  you know my root my clothes vision is worse than my age should be i'm actually [TS]

  like behind so it makes me sound old and I remember being young and if you know [TS]

  anybody who looks at daring fireball knows that is a designer I love small [TS]

  type i love it aesthetically I do I like small and I used to like to do stuff [TS]

  when I was in school paper where we'd make little like to fill in that the [TS]

  empty ad spots would make little house ads for the paper itself and i would [TS]

  just fill them with tiny little like literally like five or six . type and [TS]

  footnotes you know I loved it so I resisted bumping the text size up as [TS]

  long as I could because i like it but then once I gave him but i'll tell you [TS]

  what i want to say something i don't know how many people from Apple listen [TS]

  to the show but I've been thinking about this a lot lately [TS]

  as I experiment with what's best for me with you know reading glasses are just [TS]

  not wearing my contacts and using regular glasses because then I can just [TS]

  take my glasses off and i can see I can see anything with my glasses off small [TS]

  print the the the texturizing feature in in iOS where you go to display and [TS]

  brightness text size and you can get to the same setting through the [TS]

  accessibility to and and it says absolute to support dynamic type will [TS]

  adjust your preferred reading size below [TS]

  it's not just that it makes text size bigger a lot of places but especially I [TS]

  think starting in iOS 9 and in iOS 10 it's even better it's not just that the [TS]

  text is bigger but the way it flows makes it look like it's exactly right [TS]

  but yeah it when they first introduced this feature a couple years ago and i [TS]

  played with it I was like this is a great accessibility feature and people [TS]

  who have vision problems will really appreciate I have a friend who has [TS]

  really terrible eyes I mean maybe like it its it's like he's on the spectrum of [TS]

  being blind not blind like you can't see but like he really blows it up like he [TS]

  goes to the inaccessibility where there's like it's beyond that the top [TS]

  setting you know there's like a special like hey do you want to expose super-big [TS]

  like almost ludicrously large type he blows it up to there and he said it's [TS]

  like a little game changer for him because even though it's ridiculously [TS]

  big [TS]

  he has absolutely no trouble reading text messages anymore changed his life [TS]

  so I'm you know nowhere near that bad i just need 1.00 reading glasses but i'll [TS]

  tell you what i really appreciate as somebody who appreciates fine design and [TS]

  was resistant to this because I didn't want my iphone to look worse because i [TS]

  was using big type it blows me away how i can go to clicks bigger on the type 3 [TS]

  clicks bigger even and everything still looks like it's nicely designed yes [TS]

  yeah it's beautiful to me and I look at my son's iphone and it acts it is [TS]

  running at the stock default size because he's 12 years old and his eyes [TS]

  are perfect i look at his now and it almost looks to me a statically just [TS]

  judging is whether it's pleasing not whether i can read it but whether it's [TS]

  pleasing or not it actually looks too small so i really i just want to say if [TS]

  anybody who works on these accessibility features at apple and and the dynamic [TS]

  sizing stuff that accommodates them the fact that i can only imagine how hard [TS]

  that is to design something [TS]

  that looks good at widely varying text sizes [TS]

  I've designed many things in my life and it's it's really hard to do that and I [TS]

  really appreciate it and I'll tell you what it's like what you just said about [TS]

  running and zoomed on when you run into an app that doesn't use dynamic type i [TS]

  wanted i want to smash my iphone uber i'm looking at you [TS]

  yeah the uber happy I really have to get like a magnifying glass [TS]

  I know you haven't heaven I I it it's this is the the type of stuff that i was [TS]

  talking about earlier with you know their attention to detail [TS]

  yeah that that other companies just don't do the fact that they've clearly [TS]

  have a team that spent so much time system wide across so many apps have [TS]

  noticed one bug where mail sometimes goes back to mail on iOS goes back to [TS]

  smaller type and I I wonder and it confuses me because sometimes you get [TS]

  email that's just styled text you know the person sending plaintext and I [TS]

  thought they just picked a small font is picking it up but then I realized like [TS]

  2-3 message in a row or too small and I force quit mail and relaunch it and all [TS]

  of a sudden the same message has the text that i prefer so if I've noticed [TS]

  that mail there must be just a bug where it somehow loses track of the dynamic [TS]

  size but system-wide messages male safari reader view they pick up this [TS]

  thing and it just looks great and I can read it and it's great well I don't need [TS]

  that so I don't have a preference i will say this after spending some time with [TS]

  both and spending the last year on the regular success sighs I had my eyes are [TS]

  not at the point where I need the bigger phone just for reading but I certainly I [TS]

  I'm at the point now where when you say say that you do I know exactly what you [TS]

  mean [TS]

  yeah and if anybody out there is listening who doesn't count your [TS]

  blessings whether if you're young you know appreciate what you have it I i do [TS]

  think one thing about my vision and as it's getting worse as i get older i do [TS]

  feel that I didn't waste my youth with perfect vision I feel like I i actually [TS]

  appreciate it while I had it so did I oh my god i was it i told justin next horse [TS]

  edge in that thing and he's making these numbers spreadsheets live like based on [TS]

  the numbers that like Tim Cook and jeff williams are giving he's posting these [TS]

  it's so amazing in in numbers and no be honest to god you it would i would just [TS]

  like to have like a video feed of him just working in numbers [TS]

  having her but he is numbers spreadsheet it's it's like this expansive canvas [TS]

  that he pans across and he's got all these charts it's not like a bunch of [TS]

  different sheets it's like one big sheet with a whole bunch of sections and [TS]

  everything is it like 6 . type of looking college so I could basically sit [TS]

  beside him as a spy and never get anything [TS]

  now it does me it looked just like a bunch of dots like the way that sometime [TS]

  did you get I think everybody might have gotten seated [TS]

  everybody got review units from what i could sell got the exact same two phones [TS]

  jet black iphone 7 regular black iphone 7 plus yes I think everybody got the [TS]

  same ones [TS]

  yep to my knowledge nobody had other than in the hands-on areas seeing a jet [TS]

  black iphone 7 plus i actually like the matte black better I can totally see it [TS]

  i'm also a to this point I'm still torn on both quadrants III don't know which [TS]

  finished again I don't know which size to get you know really i honest to god I [TS]

  don't have an ordered you you brought up a good point about about the blemishes [TS]

  that could happen to the jet black one it is a gloss finish of course you know [TS]

  when when showing a picture on stage I fell in love with the jet-black when [TS]

  they were showing in the keynote because it's just so shiny and gorgeous i felt [TS]

  like a crow you know who's on the journey [TS]

  huh I want that but when i get back into the to the hands-on area and I saw that [TS]

  the matte finish [TS]

  I is out I i love that its title it's so subtle [TS]

  I don't think that their initial batch of product photography does it just it [TS]

  does i think i think that they're talking about the flat black yet black [TS]

  regular black whatever you want to call in their product photography especially [TS]

  what they showed us on stage and I don't know if this was made worse by the fact [TS]

  that it was a projection but it looked like very dark grey not that it didn't [TS]

  look good but that when you see it in person it is clearly black yes it is a [TS]

  block [TS]

  I had the feeling when we watch the event I I still thought they both looked [TS]

  good but I thought I thought like that's a stretch calling that black and I know [TS]

  the one of the reasons i thought that it stretches i know that black is a very [TS]

  hard color to anodize on aluminum and that's why they abandoned what they [TS]

  called slate with the five to go to the much lighter it's actually more like a [TS]

  dark silver what they call spacecraft right but when you see in person it is [TS]

  absolutely positively legit black and and it's stunning i thought so I'm not [TS]

  worried about the little blemishes that may come up in and a phone i wouldn't i [TS]

  don't use a case i have keys in my pocket I i have a lighter in my pocket i [TS]

  would put the phone in there and it would get scratched all the craft but I [TS]

  don't care about that and you know I I play guitar i have some expensive [TS]

  guitars i play them and my belt buckle scrapes on them and I don't care about [TS]

  that either [TS]

  you know I just I want to use it and I want to use the best one and so that [TS]

  isn't a consideration for me that will be consideration for a lot of people i [TS]

  think the fact that my message will show up so so easily on that file and apple [TS]

  does warn you about that i mean they're they're very clear about it so it's [TS]

  going to happen but I just overall the look of the of the black over the jet [TS]

  black i'm sitting here looking at it now and I'm just you know I'm just admiring [TS]

  in here's an interesting thing i didn't mention in my review but I thought it [TS]

  was really interesting is under the on the regular black the apple logo i think [TS]

  it's actually just like previously it's it's a stainless steel insert i think [TS]

  but it is it's super high-gloss you know the apple logo ups and the apple logo [TS]

  pops off the back on the jet black [TS]

  it's actually you actually have to put it in the right light to even see the [TS]

  apple logo [TS]

  it is it is the first iphone ever where I think that's true [TS]

  like in most i'm sitting here playing with it now it's sort of getting towards [TS]

  dusk is here but it most angles i can't even see the apple logo on the back [TS]

  because the apple logo is shiny to it is also it is different it's not you know [TS]

  there is an apple logo and you can feel it so i think it's also a stainless [TS]

  steel insert like I can rub my fifth finger over and I feel the edges of the [TS]

  apple logo but in most lighting angles if it's not if you're not catching the [TS]

  light to get a reflection you don't see the apple logo [TS]

  I didn't even notice that I'm gonna have to go look I don't know that that's a [TS]

  reason for anybody to buy it or not buy it you know but it's just an interesting [TS]

  thing to me that you know I don't know because I don't think they've ever made [TS]

  an iphone before where the iphone for the apple doesn't pop on the map yeah I [TS]

  think you're right what do you think about the feel this is the by far and [TS]

  away the number one question I got last week is is the jet-black slippery and me [TS]

  too and I was actually surprised with how tactile was it looks like a wet bar [TS]

  so yes it does doesn't it [TS]

  you know and you posted on Twitter about how it kind of stuck to your skin or you [TS]

  posted on things like that and i thought you know what it that's exactly right [TS]

  and it it looks like you're going to pick it up in its going to just pop [TS]

  right out of your hand and you know smash but it it sticks to your hand [TS]

  I'm I don't know I wonder i'm really curious i can't wait this isn't like one [TS]

  of the things i can't wait until tomorrow when thousands of people start [TS]

  getting them to see if everybody agrees with that or if it has something to do [TS]

  with my skin mice my hands and only guy you've shaken my hand before I don't but [TS]

  I wouldn't say that I have sweaty hands but my hands naturally have our nice and [TS]

  moist [TS]

  you know like they feel like I use nice moisturizer and wanted to give you my [TS]

  visa number here or something and [TS]

  but I'm just saying maybe i just i'm just curious if people who have let's [TS]

  say dry hands which I don't have I don't suffer from dry and I wonder if people [TS]

  have dry hands will find its slippery right because they don't i have seen [TS]

  most people seem to agree with me that is it is a grippy phone it's a gritty [TS]

  texture but uh uh marques Brownlee MK be HD it's he called it slippery in his [TS]

  hands on area video and then he called it slippery in his unboxing when he got [TS]

  a review unit on on Wednesday really so I don't know maybe he has dry hands I it [TS]

  it is I've stand behind the fact that it's the grittiest phone I've ever felt [TS]

  yeah our iphone I've ever felt a week later but well they're like there's [TS]

  wonder whether there's any variance between dryness of hands and and that [TS]

  that reaction samsung galaxy note 7 is actually more grippier than this but [TS]

  that's because it blows up so it's hard to hold hey did you see the date they [TS]

  actually just initiated the formal required i did I can't believe I mean I [TS]

  don't want to I don't like i have tried to make as little hey over this is [TS]

  possible i need to our wall because i don't understand i don't know how [TS]

  widespread it is and I wonder I mean say what you want about samsung as like a [TS]

  copycat company and I'd I really don't like them in that regard I really do [TS]

  feel that they're sort of you know well like your feelings on 4l that's how i [TS]

  feel about about samsung I don't like when they and when they are original i [TS]

  tend to find it distasteful i don't really like I just I i I'm not a fan of [TS]

  the company i don't know that means a shock to people but I think [TS]

  engineering-wise they're you know they're very very competent you know [TS]

  they I mean in fact they make they make chips they're used you know in the [TS]

  iphone yeah there you know you can't knock him on on engineering quality so [TS]

  there's a stash back to this that says there but for the grace of God goes any [TS]

  company including Apple you know that this sort i don't know I i don't know [TS]

  maybe we'll find out in the long run that there was some slip shot [TS]

  engineering in there maybe it likes their warnings that were ignored you [TS]

  know I don't know [TS]

  that could be the case it could be the case that know this wouldn't happen to [TS]

  apple because at apple or you know just insert another company here [TS]

  lenovo or whoever you want to say was a good reputation where if engineer said [TS]

  hey this battery you know with this many milliamps you know whatever the problem [TS]

  is with this battery this is going to be a problem [TS]

  this is beyond this is outside specs maybe or maybe maybe this was out who [TS]

  knows what the explanation is so I don't want to make a over it but that said boy [TS]

  this is a fiasco yeah [TS]

  now how do things work in the US when when the the safety regulators issue a [TS]

  recall do they follow that up with an investigation so we'll samsung be asked [TS]

  to hand over papers to tighten the person I don't know answer I think it's [TS]

  absolutely a hundred percent inevitable that they're going to suffer a [TS]

  class-action lawsuit is all going to come out there now whether the [TS]

  government will initiate on their own I'd I honestly don't know I don't know I [TS]

  think that they might I think the US Consumer Product Safety Commission will [TS]

  probably investigated on her own but it's going to get investigated by by the [TS]

  class-action lawsuit did you see the thing you use the other thing to this is [TS]

  and again it is samsung is the fact that they're having this problem in the first [TS]

  place [TS]

  I mean you know remember 20 years ago there was a powerbook that had a problem [TS]

  with batteries somebody's battery on one of those like the powerbook 5300 I think [TS]

  that had a you know but there were only like one or two cases of it happening it [TS]

  was certainly far less frequently with this but on the other hand [TS]

  apple sold far fewer powerbook 5300 than Samsung's Galaxy Note sevens but again [TS]

  happened apple ones with the powerbook the engineering and design problems that [TS]

  led to this let's leave those aside because we can't pass judgment on them [TS]

  right now [TS]

  public relations wise i think Samsung is absolutely botching this [TS]

  no I think what they should do is is just say okay all of them right now send [TS]

  them back every single one whether it's in the retail stores already been sold [TS]

  unsold if it's in a warehouse if it's in a verizon store send them all back to us [TS]

  every single one of them and we will make things right [TS]

  somehow I don't know what making it right is I don't know if it's giving [TS]

  everybody their money back [TS]

  I don't know if it's giving them a different phone if it's asking them hey [TS]

  you can either take your money back now or wait and we'll get you a [TS]

  fixed galaxy note 7 in six weeks whatever it is but that's what they [TS]

  should do what they're doing now is ridiculous did you see the thing where [TS]

  they were gonna they're gonna put them in a mode where it only charges the [TS]

  sixty percent oh my gosh I'm and I think that's off the table now that the US [TS]

  Consumer Product you know now there's official recall but they yesterday [TS]

  samsung announced that they were going to they were going to force a firmware [TS]

  update over-the-air that only allowed them to charge to sixty percent Wow [TS]

  which is wrong on a couple of levels right because even if you're like if you [TS]

  as a galaxy note 7 owner are perfectly fine keeping the phone but now your [TS]

  phone has sixty percent battery life man [TS]

  anyway we got apple stuff to talk about but i thought this note 7 thing is i [TS]

  identify you just have to cut losses right you have to tell ya that's the [TS]

  right thing to do you remember the tylenol recall remember yes he's when [TS]

  told me that job it some nutjob I put what he put in their cyanide or [TS]

  something like that yeah it's some nut job working in a tylenol planned poison [TS]

  a batch of tylenol with a cyanide and it got nipped in the bud but the way time [TS]

  and all handled it is like it's like textbooks and public relations have been [TS]

  written about it because thailand on new and i think i'm getting the details on [TS]

  this right but the gist of it is the tylenol knew the exact matches that were [TS]

  affected you know it's batches with these numbers and what they could have [TS]

  done is said we you know all of these batches if you're you know distributor [TS]

  if you're a drugstore whatever these batches of tylenol whatever strength [TS]

  send them back this is a bad batches that's not what they did what tylenol [TS]

  did is they said get every single thing in every store warehouse anywhere that [TS]

  has the word tylenol on it whether it's tylenol cough syrup or whatever send it [TS]

  all back get it all we're gonna we're just going to destroy the entire stock [TS]

  of the tylenol as we know it and then we're going to give you new stuff so [TS]

  that everybody can feel good about the tylenol that they're taking all right [TS]

  it's save their company [TS]

  yes save the company right it's a huge if they took a huge a much bigger loss [TS]

  financially in a moment to deal with it but save the reputation because of what [TS]

  it did is it actually did reinforce the reputation that [TS]

  I'll also brand you can trust right there's nothing you can do to stop one [TS]

  lone nut job but then tylenol said you know we want you to have complete faith [TS]

  in the brand i think Samsung is to actually do this whole 60-percent trick [TS]

  is like the opposite [TS]

  well and I I said today you know when i when i posted about the the recall how [TS]

  how are you going to trust them again [TS]

  yeah i mean if i don't trust i really don't trust if the piece is the piece of [TS]

  hardware that can catch fire I don't trust a software update you know this [TS]

  piece of hardware as it is might catch fire but this you can trust this [TS]

  software updates to their 10 [TS]

  I don't know about that yeah all right back to the designers which one I don't [TS]

  know i'm torn torn Jim I think I here's the thing that I really ought to do is [TS]

  it's we've had a unbelievable hot stretch here in Philadelphia was 92 [TS]

  yesterday i'm still waiting I'm still wearing shorts but i think it's cooling [TS]

  off I gotta get some jeans on and try this plus size one with jeans because [TS]

  wearing shorts as sort of a cheesy movie because it's a lot less opportunity the [TS]

  least pleasant part of carrying that plus-sized iphone is getting it in added [TS]

  jeans pockets [TS]

  yeah i think though if you had to ikea have to tell me i had a mic + in my [TS]

  front pocket [TS]

  yeah that's what I do too but it's still it's not way harder to get out for me [TS]

  than the success [TS]

  maybe I wear my jeans 210 maybe if you told me I had to order my phone that I'm [TS]

  going to use for the next 12 months right now on the air in the show i would [TS]

  i would get the 4.7 inch [TS]

  in jet black but I'm not gonna order for another week or so and so i withhold the [TS]

  right so because i do think I think I I feel much more certain that i'm going to [TS]

  end up getting the smaller iPhone 7 and less certain about whether i'm going to [TS]

  get jet black or the regular black but i think i'm going to get jet black and I [TS]

  think the reason why is nothing to do with the way it looks and everything to [TS]

  do with the grittiness and the confidence I have that i'm not going to [TS]

  slip and fall with your you typically you're not on our phone so anyway yeah [TS]

  yeah so and i typically go for the bigger one so you know I i could easily [TS]

  recommend either phone this time I feel like I having the bigger one is a better [TS]

  choice because i also get the camera too [TS]

  yeah so I do i do feel bad about the camera this time I died the night I've [TS]

  told you before [TS]

  Oh is optical image stabilization really is nice i do i've spent two years kind [TS]

  of wishing i had it and kind of feeling a little bad that I didn't have it if i [TS]

  do go ahead and get the plus or not the plus the 4.7 inch I'm gonna feel even [TS]

  worse this year knowing that every time I take a shot where I feel like I'm i [TS]

  I'm too far away and i wish that i was zoomed in a little more every single [TS]

  time I snapped a photo i'm going to thank god i wish i had that other Canyon [TS]

  and you know anytime I see a picture that you've taken on Instagram or on [TS]

  twitter i'm going to post and say why couldn't you zoom in on that all right [TS]

  right you didn't have the good phone right sorry but let me [TS]

  right you didn't have the good phone right sorry but let me [TS]

  I did I read your review seems like we're largely an agreement yeah it's a [TS]

  phenomenal year-over-year improvement I've been treating lately i tweeted and [TS]

  posted something on during fireball last night and I no benchmarks aren't [TS]

  everything but the Geekbench if you just use geekbench as as your benchmark the [TS]

  the iphone 7 and both iphone 7 benchmark almost exactly the same way that the [TS]

  difference is like the difference between 11 and another on the same phone [TS]

  so i'll just say iphone 7 but I mean both the iphone 7 on geekbench get [TS]

  better scores than any macbook air ever made it gets better scores than the [TS]

  current one port macbook and it gets about the same performance as a 2013 [TS]

  macbook pro it's only three years behind the macbook pro and performance and I [TS]

  know there's some people who say we can't really compare geekbench numbers [TS]

  forearm vs intel there's differences blah blah blah blah but in broad terms [TS]

  it's unbelievable how fast apples a-series chips are catching up on intel [TS]

  you guys even if you say that the equipment what I'm calling equivalent [TS]

  numbers between these phones and a 20 13 macbook pro even if you say that that's [TS]

  not quite apples to apples or it is more apples to oranges because the [TS]

  differences in the OS and differences in the architecture it is still the truth [TS]

  though that two or three years ago the new iphones which had every single year [TS]

  better cpus were not three years ahead of the macbook pro they were like far [TS]

  behind they were like five or six years behind and if you go back further it was [TS]

  more like 10 years behind they're getting more efficient and and faster in [TS]

  what they do [TS]

  yep and you know if you look at the graph that they showed on stage and [TS]

  that's not stopping its accelerating yeah and in somebody tweeted well you [TS]

  know isn't funny how you care about benchmarks only when they come out in [TS]

  favor of the Apple product and that's but that's not true [TS]

  it it it's all admit i mean i've been using a mac non-stop since 1991 when i [TS]

  first got but that's the first time I own my own computer and I'd and between [TS]

  1991 in 2007 when you could buy an intel-based mac most of those years the [TS]

  mac had slower performance dollar for dollar compared to [TS]

  uh the wintel pcs and if you were really into performance if you're doing [TS]

  something intensive and you wanted to spend the most money you could for most [TS]

  of those years that you know if you wanted the fastest computer you could [TS]

  buy it was going to be the Intel machine and i would say well i used a mac all [TS]

  those years not be because I didn't care but because it didn't wasn't outweighed [TS]

  by the other advantages of using a mac and its aim true today if the if it were [TS]

  the tables returned and Samsung phones and whatever else use Qualcomm's chips [TS]

  got double the single chord geekbench numbers as the iphone i would still use [TS]

  an iphone and I would admit it but it would it would be [TS]

  hey weighing all the pros and cons this is a con but it doesn't isn't outweighed [TS]

  by the other thing [TS]

  well you know for me and all of these reviews that I do whether it's the mac [TS]

  which I love my Mac I really do but whether it's a mac and ipad and iphone [TS]

  and watch I always review it and how i use it and how it fits into the [TS]

  lifestyle that i have setup is this something that I'm trying to shoehorn in [TS]

  in which case now that's not gonna work for me but is it something that just [TS]

  kind of slides into what I normally do and yes this is a great product and [TS]

  here's how i use it you may use it differently but here's how i use i never [TS]

  mentioned you know all this is this is super fast at doing these types of [TS]

  calculations because that's not how i use it so i wouldn't know that [TS]

  here's what I think it really pays off is it doesn't really pay off in like oh [TS]

  I'm doing this super computationally expensive thing and it's faster on my [TS]

  iphone then it would be an android I think it's that the results were real [TS]

  people benefit from Apple's serious edge and chip design is in energy efficiency [TS]

  so it's not so much what the iphone can do at peak performance it's that the [TS]

  iphone doesn't have to break a sweat to get good enough performance and [TS]

  therefore can you get better battery life [TS]

  yeah so what I've heard so there's this the the new quad core design of the a-10 [TS]

  fusion has two cores that run optimized for speed and two chords that run [TS]

  optimized for [TS]

  power and apple bills the power efficient ones as being one fifth the [TS]

  energy of the other ones so if you're doing something computationally [TS]

  expensive it's going to use the fast ones and then like Phil shoulders [TS]

  examples you're just reading email then it's going to shift to those low-power [TS]

  ones that are one-fifth the power I mean this is serious differently and energy [TS]

  consumption and when I heard the scuttlebutt I heard last week was that [TS]

  they are and you know i'm going to wait for like the non tech guys to figure [TS]

  this out but the just that I don't cause I don't know how I would test it but [TS]

  just I heard is that they are effectively a eight performance so [TS]

  they're the performance of the two year old iphone 6 but at one fifth the power [TS]

  of the current you know high-end course no and the a6 it the thing is if you [TS]

  look at those geekbench numbers that the iphone 6 is still at single core [TS]

  performance it's on par with the top of the line android phones today so when [TS]

  you're running in low-power mode on the iphone you're still getting to perform [TS]

  the single core performance of of the top-of-the-line samsung galaxy note it's [TS]

  pretty crazy now which is crazy to you do you plug your phone in during the day [TS]

  I IE do normally but with the with the plots i don't i don't know it's [TS]

  absolutely a difference inhabit like might one day to day with the iphone [TS]

  success when I'm gonna have my desk i plug it in at least once and you know [TS]

  easily then it easily get through the day with the [TS]

  if so we're recording at 7pm easter diamonds record my my iphone 7 plus [TS]

  which is my main phone right now the testing the review unit is it [TS]

  eighty-four percent battery yeah yeah I'm about the same and you know most [TS]

  days I actually know there isn't a day when i plug in my plus i run all day [TS]

  till the end of the day when I go to bed I plugged in overnight get up in the [TS]

  morning unplug it and go for the full day again so that's how i use that phone [TS]

  it you know you would get at you said you get asked that I get asked which [TS]

  phone should i buy the first question is do you mind the big size [TS]

  yeah and if the answer to that question is no then you're done go get it right [TS]

  if you don't mind the big size or you actually prefer it then there's no [TS]

  question used to get it yeah I what about the your jet black you have any [TS]

  scratches on your jet black [TS]

  um no nothing real big I mean hair those those microbrew yeah there's some people [TS]

  have called them euphemism but i think it's actually write a scratch to me it [TS]

  in my mind is something you can feel with your finger right or even even if [TS]

  even just your fingernail scratches that I see on the back of my jet black iphone [TS]

  7 I cannot feel exam not feel we even with my fingernail i can now maybe if I [TS]

  used it longer it would pick up scratches like that but that's I think [TS]

  micro operation is a good word for I see it when i put it at the right light and [TS]

  reflect light [TS]

  yes and that's something that I i actually had to do in order to see them [TS]

  was to to you know kind of tilted and say oh yeah okay there's Thursday made [TS]

  them maybe that was my keys or something that right right right now i have in [TS]

  order but my plan is I'm gonna get a regular iphone 7 in jet black [TS]

  i'm going to use it for a year I'm not going to put in a case in fact the whole [TS]

  reason I want to get it is because it'll it's the grittiness means the only [TS]

  reason i would even think about putting an iphone in the cases just that the [TS]

  lack of grittiness of these aluminum finishes so I'm definitely not going to [TS]

  put in the case and I fully expect the year from now when I [TS]

  back it up for the last time to use the backup to put into an iphone 7s or an [TS]

  iphone 8 or whatever they're going to call next year's iphones that it's gonna [TS]

  be all scratched up on the back and I don't care I don't care either and [TS]

  that's it see as much as you say the first question is do you mind the bigger [TS]

  size i think the second question is do you mind being all scratched up after [TS]

  year and yeah and you mind being able to see fingerprints during the day and [TS]

  stuff like them and if they do have I know it's a question people that they do [TS]

  have an oleophobic coating on the whole thing so it does like rub you know when [TS]

  you rub it on your jeans or whatever to clear the fingerprints it's easy like it [TS]

  it that the screen clears up of fingerprints just as easily as the are [TS]

  the back clears up a finger prints just as easily as the front yeah but it [TS]

  starts picking up again as soon as to flip it around yeah I don't care either [TS]

  I it just doesn't bother me i care less about i do like to have a phone that [TS]

  looks cool and so both blacks look cool [TS]

  yeah but I care more about how it feels alright we're running short on time I [TS]

  what you want i would rather talk about more when you're out on their pods more [TS]

  or Apple watch series 20 [TS]

  well we did talk about their pods [TS]

  yeah a little bit earlier i will say just a quick note on air pods people [TS]

  have been going insane losing their minds that these things are going to [TS]

  follow your ears when you're running they're gonna the the sound isn't good [TS]

  they've never had them they've never touch them right and it's all these [TS]

  people that have never had the the air pods that are saying how bad they are [TS]

  well I have exercised in them [TS]

  I've lifted weights I've walked I tried I don't run often but I i ran a bit i [TS]

  tilted my head sideways i did everything but do cartwheels with these things in [TS]

  my ear they have never fallen out now I've been running with them I i mean [TS]

  again it might vary year by ear but and end it for me there's a fit so well that [TS]

  I was confident I knew as soon as i put a man i was like i could go right and [TS]

  you no doubt [TS]

  yeah I mean maybe you maybe you know Adam everybody listens to the show [TS]

  surely somebody's got ears that are a different shape and it you get it but [TS]

  you're going to know when you put it in [TS]

  whether it's a good a good fit or not I i don't i just i I don't know why people [TS]

  do that but yeah here's so here's the thing i think and and this is the big [TS]

  towel over time to me is how much of this is about Apple wanting seeing these [TS]

  air pods as the future of audio personal audio it and how much of it is a [TS]

  money-grab how much of it is that they want to make money selling under $59 [TS]

  headphones i believe i just you know it's not entirely uninformed but I you [TS]

  know who knows maybe the person i spoke to his full of shit but I believe that [TS]

  they price them as low as they could and that if they could have sold them for [TS]

  129 would have something for 129 and if they could have sold them for 99 they [TS]

  would have sold them for 99 and I think the fact that 159 is such an oddball [TS]

  price is it's that is the direct result of the comment saying they're selling [TS]

  them at cost [TS]

  I'm saying know that they're selling them at cost times whatever minimal [TS]

  profit Tim Cook and jeff williams you know want out of these things but it's [TS]

  the margins on these things I think are significantly lower than apples typical [TS]

  margins and that they're not selling them for a profit they wanted to sell [TS]

  them [TS]

  this is the lowest price we can get away with selling them at and make a profit [TS]

  and 159 is a very unusual price [TS]

  well even 149 would have been more typical for apple and here's the way [TS]

  what I mean we won't know until next year but here's the town what happened [TS]

  if next year they're still 159 well maybe the price of making didn't come [TS]

  down two years from now though if they don't get the price down to 129 or 99 or [TS]

  something like that then [TS]

  ok i would i would dense concede that they are trying to make money selling [TS]

  air pods I expect that it next year and or the year after that the price is [TS]

  going to go down on airports because they really want these to be in as many [TS]

  years as possible and it's more important to then then making profit i [TS]

  don't think at all that this is a money grab [TS]

  and the reason i don't think that is because if it was a money grab [TS]

  they didn't have to do all of these extra things that they did they could [TS]

  just make a set of bluetooth headphones or they could have said yes our partner [TS]

  beets has these boot as bluetooth headphones i think that they are trying [TS]

  to do two things [TS]

  well one and two the first is that I think they are moving to wireless and I [TS]

  think in order to move to wire was they needed to build this w one chip and this [TS]

  is the first that we're seeing of this chip they've they're they're solving [TS]

  problems along the way they're solving wireless issues along the way they're [TS]

  giving us features in wireless that we've never had before and to me that is [TS]

  not a money-grab that's that those are features that users will be able to use [TS]

  and I agree wholeheartedly with you that in two years they want these in as many [TS]

  people's ears as they can possibly get [TS]

  now I think I this is my hope and I really think that this is this is what i [TS]

  would bet on is that the price will go down steadily over time you're over a [TS]

  year and I i don't know how many years it will take but 34 years it'll be in [TS]

  the box with the iphone yeah yeah but they can't be yet it's too expensive [TS]

  because there really are they are two computers your when you put them in New [TS]

  there are two computers that you're putting in your ear [TS]

  this is my favorite detail how they were and I think that they even say this on [TS]

  that the marketing site but they date there there little I don't know if they [TS]

  run iOS I don't think they do I don't know what but they run some kind of you [TS]

  know operating system their computers when they're in your ear [TS]

  they use a motion coprocessor to see when your jaw moves and when your jaw [TS]

  moves that's when the microphone turns on to start listening so that you you [TS]

  know it's not it's like if you're on a phone call and you're just listening I'm [TS]

  listening to you talk the microphone isn't going for me it's not it's not [TS]

  wasting battery life on the microphone it waits until my jaw moves for me to [TS]

  start talking before the microphone kicks in when Adam that the motion [TS]

  coprocessor is so sensitive that it can it can pick up when my job moves yeah [TS]

  it's crazy crazy now I ask them [TS]

  I don't know if you talk to them [TS]

  about this i buy because i do this i said what happens if I'm walking down [TS]

  the street singing Ozzy you know with my headphones in and they said they looked [TS]

  at me kinda weird i said yeah i know but i do it [TS]

  I you know I do it and they said well the microphone will come on [TS]

  because it won't it will well but why would it come on if it wasn't even [TS]

  thinking about listening to you because it's not a context where it needs it [TS]

  doesn't do you dingus know that I shouldn't have said that but i think it [TS]

  along i don't know i don't sorry if anybody is very kitchens right uh-huh [TS]

  oh good now i don't think it will because I yeah that's why you have to [TS]

  double tap to get Siri you have to double tap for series so will not always [TS]

  listening on the watch that doesn't work but on the earpods it does i don't think [TS]

  the microphone is listening to you just because you're singing Ozzy why walk [TS]

  down the street I think you could do it you should do a battery test spend an [TS]

  hour without singing and spending our singing I think you'll see the same [TS]

  battery like the battery life difference between these and other bluetooth ear [TS]

  pods you know obviously those big over-the-ear ones from beats you know [TS]

  they get 40 right now we like I know it's crazy but these get so much better [TS]

  battery of samsung released a pair of similar earpods the ones that come with [TS]

  a case that charges they get 90 minutes of battery life [TS]

  oh this is a product that samsung released two months ago huh [TS]

  these get that the five hours they advertised are totally legit [TS]

  I mean I think they undersold it because i took a cross-country flight and listen [TS]

  to music most of the time and got home and I had forty four percent battery [TS]

  life left [TS]

  oh wow yeah I I said that I think that now we're being conservative but yeah [TS]

  now that said like when I went to the bathroom or forget what i did a couple [TS]

  times during our to takeoff and landing for example that you have to take them [TS]

  off you know turn bluetooth off and put them in the case so they did get to sip [TS]

  from the charger but it's at that's typical use I didn't do anything a [TS]

  normal person person wouldn't do who wanted to listen to music and podcasts [TS]

  during the flight the whole time so I listened to it for most of a [TS]

  transcontinental flight at forty-four percent but here's something interesting [TS]

  and the the air pods never [TS]

  I went to zero charge unless I wanted it to so I never got him to have never [TS]

  gotten below for sigh I diver and that's one of those problems five-day review or [TS]

  I haven't really written by our partners i guess i should let him run down but I [TS]

  can I couldn't get the battery around I I ran it down to zero but I use them i [TS]

  use earphones all the time because I what kind what kind of indication do you [TS]

  get when it gets loaded just that it does I does the phone tell you do they [TS]

  be monitoring there was a beep in my ear I i noticed it actually last night [TS]

  because they went down to eleven percent and I I heard something in my ear and I [TS]

  thought what that's weird what was that and when i checked the the battery it [TS]

  was done [TS]

  it's at eleven percent of that . oh so the only time that they died is what I [TS]

  wanted them to now it took it i also less than 15 minutes to get to a hundred [TS]

  percent charging crazy yeah so it was a was incredible i put them in the charger [TS]

  and 10 minutes later I looked and they were almost there was like a 75-percent [TS]

  and I thought wow this is crazy i love and you know if I had kept checking at [TS]

  that point i would have I would have probably seen it at you know 11 12 [TS]

  minutes where was completely charged but i had to go in and get a beer so by the [TS]

  time I get back that were completely charged to know i'll just i'll be [TS]

  conservative and save 15 minutes but i think it was less from zero absolute [TS]

  zero get that's crazy i still haven't written a full airport to review because [TS]

  I even wrote me i just ran out of time and again it is the nature of being a [TS]

  one-person shop I don't have colleagues to review the watch while I review [TS]

  anything like that and I really honestly believe that their pod to deserve their [TS]

  full review they don't deserve to be like a little section of an iphone [TS]

  review because they're there that and interesting I had a friend yesterday [TS]

  asked whether I think Apple whatever do a wearable computer smaller than know [TS]

  that a watch and I said I think they already did [TS]

  yeah like I think that their pods legitimately qualify as a wearable [TS]

  computer well here are a couple of other things that and you know just cool [TS]

  things you have the the [TS]

  air pods in your ears you you take one out and your music will pause [TS]

  automatically you put them back in and the music will begin playing again [TS]

  automatically and you can do that with either one because as you mentioned [TS]

  earlier they're both equally as smart you can double tap on it and it'll [TS]

  activate Siri on your phone [TS]

  DoubleTap if you're listening from your watch and it'll play pause the music [TS]

  died so here's something I did the other day quite by accident I didn't mean to [TS]

  do this i had music playing upon a playlist from my watch I walked over and [TS]

  press theory on my phone [TS]

  the headphones connected to the phone and was waiting for me to to give my [TS]

  question so i asked the question it [TS]

  I it gave me the answer and then I left everything I didn't touch a thing and in [TS]

  five seconds it reverted back to the watch and started playing my song again [TS]

  well that's pretty cool now that is very cool it's switching among devices you [TS]

  know on the fly [TS]

  yep so I thought that was great [TS]

  I I you know I think and I don't know how much of this is software i don't [TS]

  know how much of it is microphones [TS]

  I don't know how much of it is the cloud back-end but series voice dictation just [TS]

  does Siri understand the words that you're saying to Siri is better than [TS]

  ever and so today I was why I picked up my son from school and beautiful day so [TS]

  we walked I was a little bit late and I was listening to podcasts so I double [TS]

  tap my air pod never took the phone out of my pocket double tab i got that the [TS]

  little dude and I said text Jonas i'm running a few minutes behind probably [TS]

  five minutes late . and i waited and is just the right amount of time to make [TS]

  sure I was done talking and then series said ok John here's the text [TS]

  here's the message i'm going to send [TS]

  and.and should read the whole thing she got every single word of it exactly [TS]

  right word for word and and then she was like what should i do and i think that's [TS]

  what she did and it was like I got the dude and I said send it and then she [TS]

  said ok sent and then you said a pop beat or two later the podcast just [TS]

  started playing again [TS]

  ah that is cool and again I know people have complained about Syria dictation [TS]

  whatever but this is on a major city thoroughfare here in Philadelphia that [TS]

  wasn't quiet [TS]

  I mean this is you-know-who you know pretty big street with lots of traffic [TS]

  and I couldn't have been a better experience and if you know here it's [TS]

  summer I've feels like summer at least I've got shorts on it wouldn't be that [TS]

  hard but that would be so much better in the winter when I don't want to take my [TS]

  phone out if I've got gloves on or something like that or if I just want to [TS]

  take the gloves off enough just that I is curious i have to test that whether [TS]

  double tap on that weather on the headphones works with clubs I don't know [TS]

  but anyway great product i only have a few minutes left before we gotta wrap [TS]

  but anything else on their part you want to just talk about Apple watch series to [TS]

  get a Porter's to I you know I don't want to toot my own horn but I really [TS]

  feel like my Apple watch two series to review I feel like I really expressed my [TS]

  feelings on it as well as i can express on anything else that it's they've Apple [TS]

  this might take in the not Apple really got it had a had a loose handle on what [TS]

  the watch should be two years ago [TS]

  originally in the intervening two years figured out what it is good for and what [TS]

  people want to buy it for focused on those things they made the parts that [TS]

  are good better fitness tracking and they made the parts that were problems [TS]

  they really didn't fixed in order the top problems on the phone are not fun [TS]

  that watch [TS]

  and it's I I'd it's just a very very impressive second generation device in [TS]

  terms of how much of the low-hanging you know the problems they fixed and how [TS]

  much better they made the features that people really are using I couldn't [TS]

  agreement that sums it up [TS]

  couldn't agree more and it is for me and it actually and it allowed me some [TS]

  freedom and when a if you've ever left home without your phone you know it when [TS]

  you realize that you think i got no phone but when you leave home without [TS]

  your phone on purpose you have a kind of freedom you know but I never leave home [TS]

  without my phone now I do with my watch with the GPS i have my air pods I put [TS]

  those in i have a playlist on my watch [TS]

  I press play it shuffles through all the songs that I've loved and I just I walk [TS]

  and it's so good you know to have that 30 minutes or 35 minutes away from from [TS]

  everything and the gps still captures all the data that i want about my walk I [TS]

  can is soon as I walk in the door it sinks to my phone and I can look on my [TS]

  phone which I did the other day I walked in grab my phone sat down and you know [TS]

  pull it up and all the information was already there on my own and I just [TS]

  looked it's wonderful scrape ah i do think too that people are underestimated [TS]

  because the the the the white in addition to those things we said about [TS]

  the watch every night it it is clearly growing independent right [TS]

  yes you know this is 2nd generation but the gps is a very nice bit of [TS]

  Independence it is obviously going to be and eventually be an independent device [TS]

  it's going to have its own networking and it's going to do a lot of stuff [TS]

  without a phone tethered to it that world where the phone or the watch is [TS]

  like an independent personal computer needs wireless headphones there's never [TS]

  going to be there never is or never would have been a headphone jack on it [TS]

  on Apple watch [TS]

  yep right no so I I yeah no way you know I i think part of the backwards looking [TS]

  aspect of the people who are so a angry about this headphone jack being removed [TS]

  is that you know you can argue about you you can argue about whether the phone is [TS]

  big enough to have a headphone jack but every device smaller than that is too [TS]

  small [TS]

  yeah it's just in that stuff like that is just not going to happen but no [TS]

  that's why i don't think that this whole wireless thing is a money gram I think [TS]

  that it's more than that [TS]

  mmm i do to gym I thank you for your time [TS]

  I think that's just about it and it's a good quick take gotta leave stuff for [TS]

  subsequent subsequent abscess episodes everybody can find all the durable they [TS]

  wanted it at your website loop-the-loop it's a loop insight com is the address [TS]

  you podcast what's your point where you got for podcast on the downward pull [TS]

  reports linked right off the loops a homepage am good podcast and i'm on [TS]

  twitter you are je down triple yeah right well I thank you for the time is [TS]

  good seeing you last week really good thank you yeah it's always great to to [TS]

  be able to sit down have a beer or a cup of coffee and you know catch up on on [TS]

  everything that's happened all right and my thanks to our sponsors today [TS]

  audible.com that's where you go to get a ebooks and audio shows Casper where you [TS]

  get a new mattress for you or your dog and last but not least global to light [TS]

  who's Mac App cap to is absolutely great screen capture utility and editing [TS]

  utility after you capture the video [TS]