167: ‘Hey Bruh You Bumped Muh Hat’, With Special Guest Jim Dalrymple

0:00:00I didn't haven't done a show since the event so probably talk about the event

0:00:03really start with all right what did you think I thought it was I thought it was

0:00:11a really good event I thought it was a great event up until the end even then

0:00:17you're talking about Syria yet even then it wasn't bad i I've seen her before i

0:00:22started sound I've heard music is amazing i just have to say that the past

0:00:26the performance made me feel weird

0:00:29you know what I people people misunderstood my my comment because you

0:00:36said during the kids cooking meat

0:00:38the thing I i miss you too and I'm sitting I was sitting just just down in

0:00:48front of you and I started laughing when i saw your comment and uh huh

0:00:54I she is a talented artist there is no doubt about that

0:00:57she's a talented artist on I understand that a lot of people really like her but

0:01:05it kind of took the whole up of the of the kinos and and you know brought your

0:01:15way down there wasn't it was a weird note 10 yeah because it it's even if I I

0:01:21would have to think even somebody who's a big CF and have to say that they

0:01:24weren't really like upbeat stopping I i I'll i left there if I if I i left going

0:01:31and everything to go into the hands on and when Tim ended his keynote segment I

0:01:36thought all right you know as early as our hands-on I mean they're usually is

0:01:40is there is there and then you know I was excited I wanted to get my hands on

0:01:44the program the products and then she came out and I was like good do to you

0:01:50know wow fight a knife I'd cut my own throat right now you know this is so

0:01:54depressing but you know that I didn't think it was depressing although the

0:01:59video is sort of like to place in like squalor III but I don't know I don't

0:02:05know I had to look away before I was afraid I was gonna go jump in front of a

0:02:08posture something I felt overwhelmed

0:02:11I don't know there was a biker bar that just it i don't know sometimes it seems

0:02:16like I the music side of Apple is just trying to herd and and that that's kind

0:02:25of what did that seem I mean if they ended it with you know what upbeat

0:02:28artist and everything was great and cool then and you know the only people i

0:02:34looked around the only people that stood and clapped for the performance were

0:02:41from apple and although all the reporters and even the ones around me

0:02:47we're sitting there with their jaws open like what was ahead

0:02:52what just happened I I you know and I don't expect apple to pick music from my

0:02:58itunes library every every time once in awhile would be nice oh well the Foo

0:03:04Fighters was my favorite beyond that was nosing around i love the food fighters I

0:03:09don't even like going to concerts i really dont my wife does

0:03:12I don't I find I don't know it's too loud but if if if you reached certain

0:03:17threshold though then I will go and i love it i've been to see I've seen the

0:03:20Foo Fighters many many times and it not only do I love their their record studio

0:03:24music foo fighters I don't have you ever seen in life they are fantastic life i

0:03:27have for you i noticed I'm live at the applicant saw them at the apple of it

0:03:30and they were fantastic there and you have left feeling really good i mean ii

0:03:36like that event feeling good but you know for four years

0:03:39apple is not new to having musical acts on I'm uh that the their their events

0:03:47that's nothing new but it was always here are great products and and focus on

0:03:55the products of focus was always on the products and then at the end

0:03:58oh yeah here's you know some band from Ireland the ideas you too and I'm sure

0:04:04it was it was a big part it was a an exciting thing to have a big band here

0:04:12here's here's a foo fighters but it was never the focus it was never the focus

0:04:17the products were always the focus arguably the YouTube one the u21 i

0:04:22stockholm you oh boy

0:04:23the u21 was arguably distracting from the products because of the whole

0:04:28three-album thing and the awkward interaction between Tim cookin and bono

0:04:36regarding and the 321 countdown were pulling a switch and yeah it it was you

0:04:42know seemingly under-rehearsed and ill-considered and then ended up being a

0:04:47distraction because the whole everybody gets the album but instead of like

0:04:52clicking a button to say you know hey i want the album they just forced into

0:04:56your your I you know itunes library which went over like a lead balloon

0:05:01so arguably i would say that one was distracting to but here's the thing for

0:05:04me it is it's not like hey Apple you have to pick an artist who I like

0:05:08personally every time because it's never gonna happen because of different people

0:05:11have different musical tastes but that previous ones were always just about the

0:05:15music right so here's an example of somebody who are not a particular fan of

0:05:19but I appreciate that he's a super talented musician john mayall here right

0:05:24now IE he's you know I I you know you know you're the guitars but i mean i

0:05:28think most people consider him one of the best guitars and in the game get a

0:05:32super-talented good songwriter as interesting voice I'm just not a fan but

0:05:37when he was there it was just john mayer and a guitar and a mic and the music

0:05:42right

0:05:43brilliant at it one that I really loved i forget which your was but i think it

0:05:47was it was apple town hall was when Elvis Costello yes and i know it was

0:05:54town hall because I have a vivid memory of it I was like holy shit am i close to

0:05:58elvis costello know i'm a big Elvis Costello fan I'm you know maybe i'm

0:06:01showing my age love the guy but I think even if you're not an elvis costello fan

0:06:05it's not like him being up there for two or three songs was distracting because

0:06:09it was literally just elvis costello a guitar and my chrome and it was really

0:06:13cool

0:06:14the thing about the cs show was that it was like this whole production is

0:06:18production you know there's a big video screen and there's these dancers running

0:06:22around doing weird stuff and and well that's it's like dub DC not this year I

0:06:28don't think it was this year last year maybe where they had the weekend it was

0:06:32just weird you know lasers and everything donate

0:06:36it's just weird that's what I say you know it's almost like the whoever books

0:06:41these acts whether it's Jimmy I vine or whatever I was just trying to hurt he I

0:06:47think whoever it is you ever they pick on it just be somebody who's focused on

0:06:51yes and that fits with apples apples message that we love music

0:06:54whereas the CEO thing is way more than about the music it's it really is like

0:06:59an interactive you know profession I didn't find I I think you I think you

0:07:03objected to it more than me

0:07:05I I it wasn't great objective and I don't object to her her talent I never

0:07:12would expect that apple would have somebody in in my iTunes music library

0:07:19you know like Ozzy or metallic or something I know that that's not gonna

0:07:23happen i can hope but I know that that's never gonna happen and I get that but

0:07:29you know somebody like see ya

0:07:32I i think a lot of us and people that I talk to afterwards people that saw the

0:07:38the thing live and on video we're just saying what the hell was that

0:07:45you know I just it didn't send a good message to me what you think of the

0:07:51opening with tim cook and carpool areas i thought it was super funny i really

0:07:57liked that a lot

0:07:58I you know it shows the side of him that you know we don't often get to see and I

0:08:05I thought it was great that you know they have carpool karaoke and they put

0:08:10him in there you know I could have done without pharrell I I have zero respect

0:08:17for Pharrell cause he's a thief

0:08:20so I could have done without that but I Tim and James were were awesome you know

0:08:28serie how is Tim cooker what do you think it's tim cook you know have you

0:08:32ever have you heard the backstory on fro in that video that they wanted to do a

0:08:38different song

0:08:39yeah I I'm gonna tell the story I don't know where you heard it but I heard it

0:08:44from the stores I that I can at least related here so the idea was that what

0:08:48they set up this carpool karaoke in advance

0:08:50and one of the songs tempt him cook wanted to do is happy and yo vine calls

0:08:57for l and I think for I was sort of on the fence and a long story short it was

0:09:05like I want to help will do it and I guess they did it but then they ended up

0:09:08not even using it in the video but for all was still there so they still had

0:09:11fell in the backseat and then it was weirdly edited because it was like he

0:09:14was there but then it's like everybody when they got you know the gimmick is

0:09:19the car pulls up to the back of the bill graham center and and and I was

0:09:22ostensibly United it joke jokes or like a letterman joke really

0:09:26tim cook gets out and comes on stage but what else on the car you're where's yeah

0:09:30and I swear to god everybody you were there you were near me

0:09:34everybody was like everybody turn to each other and everybody knows it was

0:09:37like where's 4l yeah it was that there was some funny things in there but I

0:09:42think overall it went really well I mean you know Tim I wish he had to come up

0:09:49with the glasses on you know he came out and then now I think coming out with him

0:09:53in his hand was the right it was the right level of in the gag because i

0:09:57think we can its you don't want pictures and awareness but no well okay that's

0:10:01that's probably true

0:10:02yeah let's see i wouldn't mind pictures were in those classes so I thought it

0:10:07was really good like you said it really did reveal to me what seemed to be a a

0:10:11genuine side of tim cook that you often don't get to see because he's so on mess

0:10:19right right like he's not that he's stiff he's not but he is calculated

0:10:25night and and like for example you died i actually saw it on your website today

0:10:32I don't know what you are Dave link to it but it was on good morning america

0:10:36right yeah I guess you know in a run-up to tomorrow's you know debut of the

0:10:40iphones and watching everything and you know was that you or was a Dave who is

0:10:47it and he said you know it's you know all fluff it's not really anything there

0:10:52but you know what to expect on a six minute segments in the morning show but

0:10:55it's like it is sort of it's like you can't recommend the video is like wow

0:10:58you're really going to learn something like people who listen to the show are

0:11:01going to watch it but it is interesting too

0:11:03watch it i watched a couple minutes just to see how on . Tim Cook is right like

0:11:08he's just but you know it

0:11:13unflappable in that type of thing but he's also very very easily is ready for

0:11:17any question but it's not you know that the the carpool karaoke tim was sort of

0:11:22hey this is me just what I'm like you know you know what I'm just goofin

0:11:27really it was actually shown who think to that which it was alright which one

0:11:31which explains the you know the kind of negative comments because he's just

0:11:36negative about everything so but anyway it was a good description it was just

0:11:43all fluff and but it's still interesting to think of it in terms of this is not

0:11:48his primary job you know I mean like he's an opportunity came up as an

0:11:51operation sky

0:11:52I mean clearly his primary talent is in the actual executive leadership of the

0:11:58ground beneath the spokesperson stuff does not and never has come naturally to

0:12:03him in the way it did this is getting so much better at it

0:12:07Oh without little without in Milan of being a spokesperson a lot of Steve's

0:12:11ability is is not just being able to talk but it's where the emphasis on

0:12:18words are and and you know the way that you explain something and that's huge

0:12:24it's huge and so and Steve Steve never would have done carpool karaoke know and

0:12:29it would have been funny to see that but no now don't you see the vid the other

0:12:34video that I posted today Johnny I've says aluminium ya didn't watch that up

0:12:40like to go after you cut it it's the most hilarious thing I have seen book is

0:12:48great i was i was actually I I saw it on the weekend last weekend it took me

0:12:55until today to to post it but I was laughing I was standing outside by

0:13:02myself watching this laughing yeah

0:13:07well speaking of a getting better at speaking on stage jeff williams yes did

0:13:15the apple watch part and I get every time he does it I think i'm going to say

0:13:21the same thing which is that it is kind of uncanny how a tim cook like Jeff I

0:13:31like Jeff speaking about it better than

0:13:35who's the macromedia guy can lunch

0:13:40software Kevin into software and and fact of Lee jeff williams is hardware I

0:13:46mean obviously the design is Jony Ive's and and and his team but that jeff

0:13:50williams in addition to his regular duties as chief operating officer is the

0:13:55point person running the one I like I like Jeff I mean Jeff is also in charge

0:14:02of you know all the health initiatives that they're doing

0:14:06yes you know ya research kid and how LOL in or what's the other one with addition

0:14:12to research kit there's they have a few of them now I don't know hospital kit is

0:14:17something that I don't know but I I like Jeff I he is he's getting much better

0:14:23too and you know then of course you have the best of them all

0:14:29I think and show her well that's what was to determine all right you know but

0:14:34with the i said with Renee was on my show last episode I was gonna say last

0:14:39week but a closer to two weeks ago but when i was on and I was a little

0:14:42skeptical that Jeff Williams would do the watch introduction and Renee said

0:14:46now they're grooming him to do more speaking he's going to do it so being

0:14:50right . awarded to Rene Ritchie was jeff williams who did my skepticism about it

0:14:55wasn't that jeff williams is is not good on stage but that he's a little droll

0:14:59you know it has been in the past and i think that in particular neck that's ok

0:15:04when you're introducing a a software platform for university the hospital

0:15:11researchers to conduct a large-scale medical tests

0:15:15it's not okay when you're trying to unveil the second generation of the

0:15:20second by revenue in the entire industry watch right on that you've got to have a

0:15:26certain we gotta take your game up a little in terms of enthusiasm and he did

0:15:31it

0:15:32really i thought i thought that he was he had like a sort of upbeat enthusiasm

0:15:38that was exactly what was called for and I was it his best on stage performing a

0:15:44greater in agree wholeheartedly I think that that Jeff is doing much better tim

0:15:49is certainly doing a whole lot better and again this are not professional

0:15:56spokespeople these are people you know these are leading people in the industry

0:16:00at these very specific tasks that are related to their job who like once or

0:16:04twice a year all of a sudden have the spotlight of a million suns on them

0:16:10did you see the thing like just how how many people watch these key note that a

0:16:14Khmer released at which is that said that the peak of the apple event was the

0:16:18highest accolades ever had for live video streaming acclimate did the live

0:16:22video streaming for the Olympics

0:16:24yeah that doesn't mean more people that doesn't mean more people watch the apple

0:16:28event watch the Olympics because the Olympics are two week-long event but

0:16:31that at their peak at the peak yep there were more people watchin simultaneously

0:16:36so in terms of the actual strain on the Acme network at any given time that was

0:16:41the highest ever reach so think about that like I think about how nervous I

0:16:44get when I go to a conference with 500 people and get onstage and oh yeah okay

0:16:50imagine if you're getting onto that you're not a professional spokesperson

0:16:54or speaker and you're getting up there in front of the highest peak audience

0:16:58that remains ever handled there is serious pressure keep in mind that with

0:17:03this peak thing they've also streamed all of steve jobs and stuff you know

0:17:08iphone announcements all everything everything this is ever so that's you

0:17:14know so i think what's happened in the past and I'm again you know this is us

0:17:19you know me and you who would get up there and watch the whole thing we tried

0:17:24I'm not gonna again this is

0:17:26were real but we get this is what we get to do we had to be armchair critics and

0:17:29criticize i think in the past

0:17:31somebody like jeff williams and i think we saw the same thing with tim cook in

0:17:34the early years like when when steve jobs are still around and Tim would come

0:17:38out and do like the hey how's the mac doing segment that it again he was never

0:17:46bad and he was always rehearse these guys who do their homework right yeah

0:17:50but i think that the pressure of the moment led them to be a little reserved

0:17:55and focused on not making a mistake and I think that what you see is as they do

0:18:00it over and over again and they get confident is that they can lighten up a

0:18:04little bit there's a certain looseness in the body language and in the

0:18:08inflection as the words come out that you'd you know certainly see it with tim

0:18:12cook now and I'm so i thought this time that Williams leveled up you know like

0:18:18he leveled up a grade level in terms of his onstage presence and really did a

0:18:23good job well and let's be honest the stuff that and that Williams has

0:18:28announced to date- this last keynote haven't been the most exciting products

0:18:34hugely important products but not the most exciting

0:18:38yeah so you know talking about research kit and what hospitals can do and and

0:18:42diseases and all that wildly important stuff that Apple is doing but it's not

0:18:48like a new watch our new frontman you know it's hard to to show the exuberance

0:18:53for that kind of stuff but yes I i agree with you i mean he he's still ran over

0:19:00everything he had you know took us through and I am I was impressed him so

0:19:07in the previous ones kevin lynch was the guy who did a lot of it and it was a

0:19:11little bit more of an emphasis on a software and again I think it's you know

0:19:17I wasn't Kevin shot at WTC I think he was and it's same way that Craig

0:19:22federighi was up on WC to talk about iOS

0:19:26yes you know and there is i've written about this you know in

0:19:31in response of people talking about the diversity of the people who are on

0:19:34states that you know it matters but that the way it works isn't that Apple just

0:19:39picks people to do who's going to do this well let's find someone to talk

0:19:43about this

0:19:43whoever is up there talking about whatever it is they're talking about has

0:19:47a direct relationship with the actual service or product right it's not like

0:19:53there's a pool of spokes people who Apple picks out of the company and this

0:19:57one does that this one does that like Williams is doing the watch because he's

0:20:01directly in charge of the watch and I can't you know it you know there's

0:20:07crossover and there certainly are multiple people who could do certain

0:20:11things you know like it's not like they couldn't have brought federally yup

0:20:15again to talk about iOS 10 and they could have like it did the first time

0:20:20they did watch hardware have kevin lynch talk about the software because Kevin

0:20:24Lynch is in charge of the software but i think you know it's it's been a very

0:20:29predictable Apple year in terms of who's on stage for what with at WWDC you know

0:20:37you don't see you know the second year in a row where she learned wasn't

0:20:39onstage at WWDC because it was so software focus less and less federighi

0:20:44do it and federally is a really good speaker

0:20:46he is a really good speaker but he has that that fun side of him you know I

0:20:52mean you know you were talking before about about Williams and and Tim when

0:20:57when they first started they were not stiff but very conservative reserved

0:21:02right reserved yet and and federal key is is just the opposite of that you know

0:21:08he goes out and it's like his hands are going and he's walking around and he's

0:21:12joking and you know you had an ad lib this year right where there was that he

0:21:15was going over the new photo stuff and one of photos was like was it was like a

0:21:20weird group it was like a weird group of kids and something and he just made it

0:21:25was like it's just a very odd photo and because you know that's a really odd

0:21:28photo and everybody laughs you know that is a total ad lib I I like it I like

0:21:35Christ talks because he he does get to the point but he brings some

0:21:40lightheartedness to it too

0:21:42and he's become a superstar I mean go to WC and people are oh yeah pictures of

0:21:49them and you know it's crazy

0:21:51Maura they do that more with him than with you

0:21:54Oh without question I've been with you with WC you know people are pushing me

0:21:59out of the way to take pictures with you that's like the only place where I

0:22:02really get that but I and I get on my side I stay in fact that . i do enjoy it

0:22:07but it's there is a subset of it's a it's a significant subset at WC of

0:22:12people who are like daring fireball fans or you know you see an East you do see a

0:22:16lot of daring fireball t-shirt which is always a thrill for me but it's clearly

0:22:20a subject whereas I think every single person is there knows who craig

0:22:23federighi is because they all watched the keynote right i mean that's why

0:22:26they're nobody gets to WWDC by accident and you can be noted here right exactly

0:22:31he's also a very distinctive looking person it's not like there's a lot of

0:22:36guys who look like Craig federighi anyway Apple watch I thought that this

0:22:41was a test you know i'm not surprised I'm not surprised given the price given

0:22:46how many i see around on people's wrists

0:22:49I mean certainly when you're in san francisco God you see Apple watches

0:22:53everywhere everywhere but even here in Philadelphia which is not a particular

0:22:57you know particularly tech-oriented or cutting edge town i see an awful ever

0:23:02since last Christmas I've really started seeing an awful lot of them but I

0:23:06thought it was really an eye-opening thing was tim cook before before you

0:23:09introduce Jeff Williams put up a thing i said here where the top ten watch

0:23:13companies by revenue

0:23:14yes 2014 and here's the list in 2015 and Apple was second on the list only to

0:23:21Rolex and they were any of course added we were only there only on sale for

0:23:27eight months of the year yeah and the other thing that was really interesting

0:23:30about the list that i don't have had Andy I should see if i can get a link to

0:23:34it but it was really really interesting to me how that list from one to ten

0:23:39jumped back and forth between premium like again rolex was number one and mass

0:23:48market I think number two previously was fossil and they got they got Apple move

0:23:54them down to three so right there at one

0:23:56into was sort of the yin-yang of the watch market right where we're rolex is

0:24:01you know you're walking you know just to walk out of the store with a Rolex

0:24:05you're talking four five six thousand dollars for like stainless steel not

0:24:10gold as your band model and then fossil you know I I think you could you know

0:24:16get a nice fossil watch for for 70 or 80 dollars right so you're you know and the

0:24:20whole list was sort of like that where you know there's omegas that are you

0:24:24know six seventy thousand dollars i forget there were some companies that

0:24:28sell twenty thirty thousand dollar watches and others that are you know

0:24:32likes citizen and psycho who are mass-market 75 to two-hundred-dollar

0:24:39watches so I thought that was really interesting and it's interesting to me

0:24:43that Apple sort of the Apple watch sort of straddles those you know those two

0:24:48worlds

0:24:48hey know you like watches beyond a proj do you have expensive watches I'd have

0:24:57one

0:24:58ok and how how do you use that like he just like you normally would him why

0:25:04would you rather the analog then an Apple watch

0:25:08I because i still like it and I still think the most important the most

0:25:13important reason that I that I where is just to tell the time the end when i

0:25:20travel if i take a vacation it's been on sometimes they take the Apple III I

0:25:25treat the apple watch as one of several watches that I don't but primarily just

0:25:30where to I don't know that I don't know how it's going you know and I I don't

0:25:38love Apple watch that much

0:25:41there was a there was a period when i first started wearing it where because

0:25:46it was new and i was testing it and I wanted to get to know where i work

0:25:49everyday and i will say that the fitness tracking stuff does it reinforces

0:25:54wearing it every day because you want to keep streaks going right i mean you know

0:25:57this i mean you've written about this as extensively as anybody that it's

0:26:01literally changed your your lifestyle and your physical health

0:26:04it has on

0:26:05and in the street definitely matters i think the more you get into that you

0:26:08might want to wear it all the time but then once you stop wearing it all the

0:26:11time in the streaks aren't there it's it's not as the complete the the it you

0:26:18know i don't feel compelled to wear it everyday typically here i'll just say

0:26:21we're in rough you know rough description I often wear my Apple watch

0:26:25on weekdays while i work and it's useful like when i'm up but I can you know if

0:26:30I'm just getting up to go get more fizzy water or go downstairs and pour another

0:26:34cup of coffee and notification comes in i don't have to have my phone with me i

0:26:39can just look at my wrist and see what it is

0:26:41ah when I do go running it's during the day

0:26:45obviously i guess some people run at night but I think in the city it's a

0:26:48little dangerous but i know i try to run a couple times a week so I have my watch

0:26:53I always wear the watch for that so i get the fitness tracking but then at

0:26:57night and as on weekends i usually wear just a my regular watch because i don't

0:27:01care about notifications

0:27:04really yeah I I kind of like the notifications because it means that i

0:27:11can deal with stuff if I need to and leave it if I don't you know on the

0:27:15watch it's very easy to get a notification if I get something from you

0:27:21no Sean and it says hey whenever you get a minute give me a call as opposed to if

0:27:27I get something from you and it says I need to talk to you right away

0:27:32ok well i can i can look at my watch and see Shawn's and say okay I don't need to

0:27:36do anything I can continue doing what I'm doing as opposed to picking up the

0:27:40phone and seeing Sean's message and you know say now okay i'll call later and

0:27:45then all there's three emails and although there's something else that's

0:27:49going on as well check twitter why I'm here and it's a 20-minute endeavor every

0:27:52time you pick up the phone you know well how did this morning you weren't a watch

0:27:58person before though right

0:27:59no and I I've said all along one of the things I i set my watch review this week

0:28:03that I got a lot of things wrong in the my first watch review but I think

0:28:08conversely Apple got a lot of things wrong in their first version of how the

0:28:11watch works and what they do

0:28:13but one of the things i stand behind and i think i got right right from the start

0:28:20is that a big chunk of Apple watches appeal is aimed towards people who

0:28:25haven't been wearing a watch for years or maybe never watch and the wrist was

0:28:30wide open right like it but you're only going to wear like that part of the

0:28:36basic fundamental sound super obvious but you have to think about it really

0:28:41you know it it's true just because it's obvious doesn't mean it's not true is

0:28:45that for anybody to buy an Apple watch they need to have a wrist where they're

0:28:50going to put it and if you've got like already wear a watch that you love and

0:28:55you have no interest in stopping to where you're not going to buy an Apple

0:28:58watch right it's you know did that's this is just a fact i think a big part

0:29:04of the success of Apple watch is there were an awful lot of risks out there

0:29:08that had nothing on him at all

0:29:10or maybe they had something like a Fitbit or something like that yeah

0:29:14instead of a traditional watch and the property value proposition of Apple

0:29:18watch compared to a fitness band was like yeah I'll just take this off put in

0:29:22a drawer and get something that's better

0:29:25no you're you're right you're right about that and I help other people I

0:29:29know who are watch guys and I say that it deliberately because in my experience

0:29:35people who are a little bit more interested in watch do tend to be men

0:29:39and it's not to say that there are women who aren't watch collectors but it's you

0:29:43know being quote unquote into watches is overwhelmingly a male thing and I think

0:29:48the reason why is because women have all sorts of options for jewelry

0:29:55yes and and for most men and their personal styles the the really only

0:30:00chance they brutally only place for jewelry and most men's and certainly the

0:30:04way I dress and you know that my personal sense of style

0:30:08the only place where I'm going to put jewelry's is on my my wrist which is you

0:30:13know and i'm not saying anything that a lot of people don't realize but that's

0:30:16why and I think for watch guys the Apple watches is less appealing that

0:30:20from people who aren't into watches before now the only time thing that

0:30:25would make me not wear an Apple watch at this point is if my father gave me his

0:30:32watch

0:30:32yeah it because a he got that watch from his father

0:30:37so if i had that I don't know if I would wear it or what I would do with that I

0:30:42haven't really thought about that but that's about the only situation i can

0:30:46think where I would wear something else i know a couple people who are really

0:30:51into our racket you know computers there you know however it is they make their

0:30:55paycheck

0:30:57they're writing about computers are the writing code or you know they're somehow

0:31:00involved in computers who are into watches and it's always mechanical

0:31:05watches are almost always mechanical watches meaning watches that you don't

0:31:08that don't take a battery that are F completely mechanical devices and I

0:31:14think there's something to it where if you're doing something computer and

0:31:18electronic all day

0:31:20there is something appealing about a completely non electronic device but

0:31:30that still works algorithmically like that's the thing is like when you get

0:31:35into watches you start learning about the movements and it's you know and how

0:31:39the actual watch goes and you know you you know that it's like well if this

0:31:42spring has a certain tension it will push this and this gear will turn it a

0:31:47certain rate and that gear will turn at this rate and this thing oscillates and

0:31:50you end up with you know a secondhand that moves it eight times the second

0:31:55between here and there which creates the illusion that it's just smoothly

0:31:58sweeping around the hand you know if this then that it's it's algorithmic and

0:32:03I feel like there's an awful lot of people who are like programmers or have

0:32:06a programming type mindset who if they were alive

0:32:08a hundred years ago they be watchmakers I've had this

0:32:13versation with David aenean of super duper via and dave is a huge watch guys

0:32:17is really useful when i first started getting into watches he taught me i

0:32:21would say probably 75 percent of what i know and has some really has really good

0:32:26has taste that aligns with mind a lot of ways and he you know he said the same

0:32:32thing you know he's probably just ripped off that hole so he just ripped that

0:32:39whole thing off from him from like a conversation i had with him it like the

0:32:42c-4 conference like 10 years ago when i first started getting into watches like

0:32:45that the correlation between the logic of programming computers and the exact

0:32:50same type of thinking but in a completely mechanical non-electronic

0:32:54sense of mechanical watches the morning he was going to see you know for taken

0:32:58as well as I go by super duper and there you can call it even

0:33:02go it's a great disk cloning utility format if you've never used that you

0:33:05really ought to look at i've been using it since forever

0:33:08me too so hi Dave yeah anyway the event uh I don't know

0:33:15so we have to say we left off of Williams right what was an ex the watch

0:33:20was there i thought was strong was a chiller yeah probably right i mean

0:33:26that's really all there was now that i think i left my own here's my notebook

0:33:31so Apple watch came out 1025 about what series to the nike stuff and then 1054

0:33:41his iphone so watch got 30 minutes and then chiller was on for 55 minutes

0:33:46talking about the iphone i thought sure was great and you already said that but

0:33:51it was you know like almost the canonical phil schiller introduces a new

0:33:56iphone introduction shoulder is it's it's tough to explain the shower but you

0:34:09tend to believe sure when he's when he's talking you know unlike some of these

0:34:12like you were talking about before with spokespeople yeah sure it's not a

0:34:17spokesperson he believes what he's saying he gets up he he tells you one

0:34:22thing

0:34:22I actually thought this was very interesting and I i think that it

0:34:27happened more this time then with any other Apple Keynote they not only told

0:34:36you what the new features were they told you why they were important

0:34:41yeah I think that's trip you know so I like when sure was talking about the

0:34:47camera any he would say you know it's a six-layer camera and it does a billion

0:34:54actions in 25 milliseconds that you know all the stuff that's fine that that's a

0:35:01great thing to say it's it's perfect for a keynote that you say all that stuff

0:35:05but then he stopped and said and here's what happens during that process here

0:35:11are the things that we do in here's what happens to your picture anyone through

0:35:15showing the picture during the six layers and all the things that's going

0:35:21on inside there and as it you know a very poor photographer myself I look at

0:35:28that and say oh ok so that means that it's going to be i'm going to be able to

0:35:33take better pictures and I kind of understand why that I think that was

0:35:38important and here's an interesting fact I just just pick this out and I correct

0:35:44me if I'm wrong but this is and we can talk about this

0:35:47actually I do want to talk about it this was the tenth generation iphone yeah i'm

0:35:52not counting what iphones i'm not counting that are sort of half

0:35:56generations are the verizon iphone 4 which introduced cdma and in this is why

0:36:02did the bigger reason I think it deserves the half generation you know

0:36:06designation is it had the the different antenna layout that ended up being used

0:36:12by the 4s a year later for all of the iphone 4 s's but the verizon iphone for

0:36:18added that the 4s style and tena lines that didn't have the antennagate

0:36:23attenuation issue of the iphone 4 i'm not counting the iphone 5c which was

0:36:29plastic but which had the exact same internal specifications as the iphone 5

0:36:34I've the year before it was literally just the outer casing that was different

0:36:38and the display and everything inside was the same as iphone 5 and I'm not

0:36:42counting the iphone SE e which is of all of those odd ball off generation things

0:36:48is the one that perhaps most you know qualifies as a half generation because

0:36:52it's you know really really interesting technology wise but i'm just talking

0:36:56about flagship top-of-the-line iphones the iphone 7 and 7 plus are the tenth

0:37:00iphones of those 10 only three were introduced by Steve Jobs the original

0:37:06the 3g the 3gs was during jobs is first medical leave and schiller did it at WWE

0:37:13still when they were doing at WWDC jobs back for the iphone for the first retina

0:37:19one in 2010

0:37:20but then the 2011 was the 4s which was introduced at that sort of somber

0:37:26maudlin town hall

0:37:29I mean I don't have stunning if you think about how many people were at

0:37:31their the event last week how many I mean everything that place was packed

0:37:37you know I think that they actually did an iphone introduction and in the

0:37:40hundred-person town always amazing but that was the one that was introduced

0:37:43just a few days before Jobs died and and I did everything was the day before the

0:37:48day before

0:37:49yeah i mean i think and you knew the day now I mean obviously you know Tim and

0:37:52and those guys was close enough that they knew you know they did so out of 10

0:37:58phones shoulders done seven of them which i think it in my mind it's like

0:38:02that doesn't sound right to me it seems like I've seem to remember Steve Jobs

0:38:06introducing lot of iphones but it's actually not true that that's an

0:38:11interesting piece of research I didn't know that I think and you know he's

0:38:19always been good at it but i think this one was as good as ever

0:38:23yeah i I just I enjoy when phil goes up to talk pki maybe it's it you know he's

0:38:30just no nonsense he gets up there and he's going to tell you and then every

0:38:34once in awhile i loved i love this line when when he was up talking about the

0:38:39phony so we're introducing another new color we call it

0:38:46black

0:38:51I mean I just wanted to stand up and do the slow clap you know like brilliant

0:38:55that was brilliant Phil you know he had the had the pauses it's black it's a

0:39:00black iphone we call it you know is it gonna be matte black is going to be this

0:39:04fancy color space gray is it going to be spaced black now we call it black

0:39:09Brillion there's the whole uh why did we remove the end 10 eject thing and i'm

0:39:15going to give you three reasons but first courage

0:39:18I that was still I still see people even in like they're the iphone reviews this

0:39:23week bringing that up and ah I wrote a piece I i I'm on board with it

0:39:29I don't want him to he says and I think that the pushback is always it's on like

0:39:37a sort of moral spectrum that this you know Apple you know is doing this for

0:39:43profit they're going to make they're doing it just to make money from their

0:39:47bought their pods and that's so stupid

0:39:49alright but even if it is even if it was just concede the point that it's a money

0:39:53grab

0:39:53alright let's just say for the sake of argument that it is a money grab it

0:39:56doesn't defeat the point that it takes courage to do something unpopular that's

0:40:00the by i think i wrote an article first I thought it was pretty clear

0:40:03specifically that doing something that you believe to be right but that you

0:40:08know is going to be unpopular when there is right at hand a totally non

0:40:14controversial option in front of you like if the new iphone 7 still had the

0:40:18headphone jack

0:40:19there would be no outcry there's nobody you know who is going to be outraged

0:40:23that her still a standard headphone jack right it's not controversial choice a vs

0:40:28controversial choice B its controversial choice a vs

0:40:34and you know that's the way it's always been choice B which is not controversial

0:40:38and that's why most companies don't make decisions like this before Apple does

0:40:42that's why Apple was the first to get rid of the cd-rom or DVD drive in

0:40:46laptops

0:40:48yeah and the floppy disk and with no well at you know everybody says floppy

0:40:52disk and it's a good example is a great example but it's so far in the past like

0:40:56the DVD one is fairly recent and the outcry was loud it was i well how the

0:41:02hell am I going to enter our how am I going to download or install the OS

0:41:06yeah you know how I'm gonna install adobe a studio you know it comes on a

0:41:13DVD it's like well guess what it always going to get their act together and give

0:41:16it to a different way and they did and they do it nobody you know it seems

0:41:21ridiculous now that it can you imagine if I mean how many years it's been since

0:41:25you had a laptop with a spinning DVD drive remember how when you're typing

0:41:28you could get feel it spinning yeah yeah okay and you could hear it right

0:41:33I i haven't I I can't imagine having one now I don't need one

0:41:37and you know what I don't need a headphone jack either and i had so many

0:41:42people come to me and say you know on Twitter or email and say well maybe you

0:41:49just don't have a good a good set of headphones

0:41:52well I have a set at analog set you know with it the headphone cord 8-inch thing

0:42:02a set of future sonics in-ear monitors $300 they're the best monitors on the

0:42:09market bar none

0:42:11I don't care if you talk about ultimate ears or any of that other stuff

0:42:16these are the best the guy that invented it in ear monitors started future sonics

0:42:23so he knows his is audio and you probably use those with your iphone yeah

0:42:29and i use them i use them to mix music i use them so use them to listen I use

0:42:35them to mix i use them for for everything because they are the absolute

0:42:39best in your monitors that you can get as a matter of fact ear monitors is a

0:42:45registered trademark of his I want to pee

0:42:48we'll use it but it's his trademark so this guy knows his audio and I put on

0:42:54when i put in the future sonics i can actually hear things and songs that i

0:43:00cannot hear on other headphones so it's really your coming out in other words

0:43:07you're coming at this from the perspective of somebody who knows it

0:43:09knows his shit and cares about good headphones i care about good headphones

0:43:13and if I didn't I wouldn't be using future sonics but i do so when people

0:43:19come to me and say you don't maybe you don't have a good pair of headphones if

0:43:23you did then you would know that this isn't good

0:43:26why send them a picture of the headphones that i do have from future

0:43:29sonics and they just write back and say oh so when I what are you doing with

0:43:32that they using the adapter

0:43:34yeah i can use the adapter it works fine i don't know what the major problem is

0:43:40with these people and I wrote him in my piece

0:43:44ok here's your choice you can have a hundred-year-old headphone adapter or

0:43:48you can have an image stabilization a bigger battery and there was another

0:43:53thing which would you rather have I say ditch the headphone jack

0:43:58because most people he got to remember that Apple's going for for the the

0:44:04biggest common denominator here and for most people when they say oh they're

0:44:08taking out the headphone jack oh my god i'm not going to be able to listen to

0:44:11music oh no apples going to include a set of headphones

0:44:14oh okay well fine and apples going to include an adapter that will let you use

0:44:19your old headphones

0:44:21oh ok that's fine if people don't care i wrote earlier when i read it's my one of

0:44:29my favorite headlines of the year jack off

0:44:32I like my here's what I think Apple should both should and will do with you

0:44:40know what I'm going to put what I'm going to put the box that was my

0:44:43question

0:44:44heading into this like let's just accept that the headphone jack is gone the

0:44:48rumors were so rampant from the supply chain

0:44:51what are you going to put in a box and I was hoping they would put wireless

0:44:56headphones in the box right but and I didn't think that they would put

0:45:01the adapter but it was complicated because I said but I I i think it makes

0:45:09sense that if they're going to put wired lightning headphones in the box which is

0:45:14what they're actually doing then it makes sense to put the adapter in too

0:45:17because they're saying by default

0:45:21what you get are wired headphones and you can use ours which plugin lighting

0:45:25or you can use whatever one you want will plug into this a little adapter and

0:45:30we'll sell the adapters for the lowest price we can possibly get away with

0:45:33selling it for nine bucks so you can buy a bunch of them in case you lose them or

0:45:36in case you want to attach them to a couple of pairs i think that makes total

0:45:39sense

0:45:40my argument that they wouldn't include the adapter was i think i have to go

0:45:44back and read the article is mostly if they include wireless earbuds in the box

0:45:48then they shouldn't include the adapter because the adapter would be saying you

0:45:51should be using wireless wired headphones and I it's very clear very

0:45:57clear for me that the reason that I that they're not including wireless

0:46:00headphones is that the air pods are too expensive to make their there's you know

0:46:04they need to to be in the box they need to be like you know nine ten dollars

0:46:08cost of goods

0:46:10yeah and the airport's away waved to you know we can't let us hold that will go

0:46:14back to their pods later in the show with let's try to stick to the event but

0:46:18we'll come to it but bottom line is they had to do it this way with the airport

0:46:22because there's no way they could sell at that price I I agree and I said early

0:46:26on that if apple takes out the the headphone jack

0:46:31they will include an adapter i was pretty sure that they would ya

0:46:34because they wouldn't want everybody to be scared they're already gonna be

0:46:38screaming enough even though they don't know what they're screaming about that

0:46:43if they include an adapter that will just stop it what misled me was that you

0:46:49can get like $30 some some sets of bluetooth headsets our only like 30

0:46:55bucks you know like a you know just regular old bluetooth and that mislead

0:46:59me and thought maybe Apple could make their own that are like 30 bucks but

0:47:02knowing how air pods work now and that the they're both little computers that

0:47:07literally I mean they're not really just headphones that w once it is like a

0:47:11computer chip there there little computers that are in your ear and

0:47:15that is how they do the you know both ears are in sync without a wire between

0:47:20them which is a really really hard problem to solve

0:47:22that's why most bluetooth headphones have some kind of you know electrical

0:47:25cable between the left and right so that they can keep it in sync

0:47:28you know usually like one of them is the little bluetooth receiver and there's a

0:47:33wire going under your chin or behind your neck to the other one and the other

0:47:36one is this literally just it's as dumb of a headphone is as any headphones you

0:47:40know it's but their little computers then there's no way you know they are

0:47:45not little $30 thanks . we'll come back to that I thought sure did a great job

0:47:51I thought the courage thing I guess it could have been phrase better because it

0:47:55proved so controversial but I you know I think he was absolutely right though in

0:48:00from the reasons auo line it did work a lot of courage to do what they did at

0:48:05whether you agree or disagree with him I I really here's the main thing i think

0:48:09this is all the way back to the first thing you said about Phil on stage is

0:48:13that he's honest he's that's it

0:48:15whether you think it's right or wrong that with phil schiller believes he's

0:48:18not he's not telling you something that's other than what is actually what

0:48:22he thinks and how can you go wrong with that

0:48:25no then yeah I I just think it was a good thing

0:48:29alright let's take a break unless you have anything else for the actual what

0:48:32happened onstage know I've had my see ya I'm lives and that's maybe talk hands-on

0:48:37area afterwards but let me take a break first and just say alright thank our

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0:51:46cool

0:51:47I hands-on area mmm

0:51:51when did you get in I I panza reno and I were way up in the way up and like the

0:51:56back row of where the press set we can we literally had my back my back to the

0:52:00second level and the second level was all Apple people so I like my seat

0:52:05because we were dead center stage but it took us forever to get out

0:52:10yeah i was i was down in the bottom section oh that's right i remember where

0:52:14you were sitting here do you remember yet so i get out pretty quick and i was

0:52:19i was among the first in there

0:52:21yeah i was really late captain a pensare know and i were there was a big long

0:52:27hallway that they built I didn't that just blows me away like in addition to

0:52:32building it that the that what they do to you but they've done two years in a

0:52:38row with the bill graham civic auditorium is build a building in a

0:52:41building yeah and they this time they actually built a hallway I link to it in

0:52:47my thoughts on the show and I put a photo I took of it like a very Kubrick

0:52:51in hallway with white walls white floors really nice lighting that was just there

0:52:57for people like me who weren't in it you know hands-on area was way too small to

0:53:01let anybody in

0:53:02so there's a long wait while you had you know as people left they left more in so

0:53:07they built a hallway so you have a nice Apple like experience while we writing

0:53:11in line and that's typical apple i mean you know i mentioned it a couple of

0:53:15times in the in the reviews that I did that their attention to detail is just

0:53:20outstanding

0:53:22I know but and and that shows its things like that they know that you're going to

0:53:27be standing there well they're not going to have you standing there in a in a

0:53:29concrete you know break hallway now they'll build the hallway for you

0:53:35it's a nicer retail area i know they weren't selling anything but it's sort

0:53:39of setup like a retail apple store it's a nicer retail area than most actual

0:53:43stores for most companies yeah and they'd it was their first two hours yeah

0:53:49for a couple hours so that we could walk through and and look at the products

0:53:53and there's a lot of Apple employees there you know that are there to help

0:54:00and talk to you about things and it's great it's a lie i love having a great

0:54:07hands-on area

0:54:08I don't understand the people who go in and out there's some of the people you

0:54:14know I'm not gonna name names but why there are some people who are you know

0:54:19in the same racket is us who if they get in early a quick look at everything

0:54:23maybe the snap a few photos but there it's like they're like thing they have

0:54:27like they have somewhere to go and they they're like out i don't get it i mean

0:54:32i'm not necessarily the last guy left in there although i have been this in some

0:54:35events i remember with the original the original iPad the first ipad dan morgan

0:54:40and i got our hands remember there was a dock with a keyboard

0:54:43yeah it's it's like they kind of with the the smart Keyboard have circled back

0:54:48to the original that original idea that maybe there should be a keyboard with

0:54:52the ipad and dan morgan and i were just playing with this thing where like

0:54:55figuring out which keyboard shortcuts were my leg somebody came up when they

0:54:59were so nice and they're like guys you know or cut pretty close and we look

0:55:02around if nobody else except babble boys and hands-on area

0:55:06yeah well so I'm not always the last but I stay until they start at least until

0:55:10they start gently suggesting that people leave because you can learn so much

0:55:15it's not like the people who man the Apple people who man the hands on tables

0:55:18art there's some of the you know they're from all over the company that's one of

0:55:23the things i think some people don't realize they're not just like product

0:55:25marketing people like there's you know people from the app store you know just

0:55:31people who are good people people right now who are good at answering questions

0:55:35and and being personable but they come from all over the company and you can

0:55:39you know make contacts you know and and learn you know meet interesting people

0:55:44from Apple how often do we get a chance to do that not often not often know and

0:55:48and you're right there

0:55:49there are a lot of interesting people there and i always see a lot of friends

0:55:54there you know from from apple and it's great

0:55:59I go in and I try and take a as many decent pictures as I can

0:56:06but you know I agree with you that that staying around and being able to use the

0:56:14products and you know once a lot of the people leave once they're done with

0:56:18their photos and everything

0:56:19there's actually some room in there you know you can walk around

0:56:24yeah and you do get a better sense of the products because now you can finally

0:56:29stand there and use them

0:56:31the one I think is funny as running Richie I mean he'll stay to the bitter

0:56:36end he'll all is so that so that they have to find a medicament because he's

0:56:40doing videos and he's there already is funny text in like it's a hotel you have

0:56:44a exactly why i texted him the the last time the last event and I said you know

0:56:50it was probably three thirty in the afternoon and I said do you want to grab

0:56:54a coffee and he said I'm stolen hands on it

0:56:58I mean come on it was funny

0:57:02I i will say over time the hands-on areas have evolved and it is the

0:57:07changing nature and you know daring fireball is still the same in aren't any

0:57:12photos there but the changing nature and obsession with these videos and

0:57:17especially the videos but the photos

0:57:19yeah have really changed the nature of the hands-on area and it's unfortunate

0:57:22because it's worse it's it's so many people want to get photos and they want

0:57:28their photos to be like you know high you know really really nice

0:57:33you can tell when they finally get a chance to like you know you wait around

0:57:36and that you know like let's say i want it i want to try the new jet black

0:57:40I want to get my hands on the jet black iphone and wait and wait and somebody's

0:57:44in front of you and they're taking a tour and that the product guy for or

0:57:48woman from apple is there and they have you know they're they're prepared with

0:57:51like you know three or four things like what you want to see you want to see

0:57:54photos you know you know here take a look

0:57:56you know one of the things they didn't hands-on area for everybody will show

0:57:59you photos because on the iphone screen you can see the photos with high color

0:58:04gamut which was a faint you know they emphasize three or four times in the

0:58:08event this kind of sucks because our projector here isn't

0:58:12hi color gamut you know so what we're showing you here is not representative

0:58:16of the photos you can take and what you'll see on screen on this iphone

0:58:20because you know you can't show high color gamut with a non I color gamut

0:58:24projector so they wanted to show that to people you know they're prepared with a

0:58:28couple of things like that and then you know you say thank you you know you I

0:58:31say thanks and then you know step aside so that the next person can Ino can get

0:58:36the same demo and then in the meantime they wipe wipe the Michigan wipe it off

0:58:40of the white cloth when the photo people get there it's like they want the phone

0:58:43and they don't want the product or they don't they're not even like lightning to

0:58:46the things they're just trying to set the thing up so they can take photos

0:58:50which are exactly like the photos being taken by a hundred other different

0:58:54people were there none of which are going to be better than the photos that

0:58:58Apple's product marketing team has already taken and made available to

0:59:03everyone in the press

0:59:04yep it's true and then the worst part to me is the video people i think i

0:59:09mentioned this in years past too hard last year whatever but it's getting

0:59:12worse because the video people want to it's a two-man two-person team or

0:59:17there's a camera person and then the the talent

0:59:21yeah quote-unquote and the the video the videographers want to get as far away

0:59:26you know they want to get couple feet behind but they you're at the table how

0:59:31many times you get bumped into I got lumped into at least three times it's

0:59:35not just that you get bumped into its that they will push you out of the way

0:59:38yeah doesn't that happen and you and I especially you

0:59:43let's just face it you don't really you don't look like someone I mean you know

0:59:48you don't look like someone you want to push I'm well the the night of the don't

0:59:53look I don't look tough

0:59:55I let's face it but I am 62 in 200 pounds yeah i mean

0:59:55I let's face it but I am 62 in 200 pounds yeah i mean

1:00:00I i will move and now I've stopped because like you said there's so many of

1:00:05them that are jostling and and trying to push you out of the way and things like

1:00:11that that there was one guy there this time from from pcmag he was doing a live

1:00:17maybe a periscope or something

1:00:20he was screaming he was screaming and I was standing there at the table trying

1:00:26to get a product uh a dental from that from the person but this guy was right

1:00:32beside us yelling into his phone and so I started saying I'm you know when I was

1:00:40standing there because the guy couldn't give me the demo he was yelling so loud

1:00:44I i started saying like since I was right next one is this guy screaming

1:00:49into his phone so let me screaming of your phone so why is this guy doing that

1:00:53why you screaming and so I just kept talking over him and finally he he

1:00:57stopped him one away and then I could have my product demo but yeah it's it's

1:01:01me this is nothing that Apple is doing this is that how things have changed air

1:01:07and it for us APPL tried to stem you know to try to dam the the creek for a

1:01:14while because for years they only let you shoot video in designated areas in

1:01:20the hands-on areas are like if you remember like when their hands on areas

1:01:26in moscone like when they would do the debt when they would do the iphones at

1:01:30WWDC and then there was that was when they had a huge area cuz moscone is huge

1:01:36right off to the side and not what's the hallway of moscone is where they would

1:01:40have the hands-on areas and it was really i mean like expansive it it was

1:01:44you know like in a ballroom more than you know a at cramped area but they

1:01:51would make the video people go off to the side they weren't allowed to shoot

1:01:54video near the tables right there be like black curtains and that's you know

1:01:58some lighting over to the side where they could they could shoot their video

1:02:01stuff but i think that the that it's too many people you know they if they tried

1:02:06to enforce that now they it they would just spend all of their time telling

1:02:10people you've got to shoot you know they would never stop

1:02:12I've spoken to them they designed the hands on tables now with the way more

1:02:17space between them then is actually necessary or feels natural specifically

1:02:22to accommodate the video people but even so you still get bumped into stone too

1:02:26well right and it's because they just take up more and more room the whole

1:02:29time they they used to space them either exactly or very close to the space

1:02:34between them in an apple retail store but now it's way more spaced apart than

1:02:39apple retail store because it's because of this video guys alright I gotta tell

1:02:44you this is I'm just going to keep bumping them back before I wanted to get

1:02:47that I almost forgot this story that last thing about the event was my seat I

1:02:51i was sitting next to do it was hard to get see we are among the last people to

1:02:57get seats it was me and Jason's now and christina warren who are the three of us

1:03:01were trying to get seats together and we found him up in his top row in the

1:03:05center but they've not know three of the seats are adjacent so we gave Christina

1:03:08the first one and then we start a horse dead you and he had two seats open ones

1:03:13left one is right and so Jason took the one and i took the other and that's what

1:03:17we're gonna do is sit next to in the event on my right was this guy I don't

1:03:21know who he is but oh I was wearing a backpack and I had a coffee in one hand

1:03:26and but because we had the last row there was like a shelf above my seat I

1:03:30know like that was like the the layer between our lair in the upper layer so I

1:03:35thought hey that's a good place to put my drink while i unpack and and get this

1:03:38because then it won't be on the floor and we'll kick it over and I turn around

1:03:41and I i will admit I I when I wear a backpack i often bump into things which

1:03:47i have a bad sense of the 3d space my backpack takes behind me and apparently

1:03:52I I bumped into the the wide brimmed fedora of the gentleman sitting next to

1:03:58me load here and he said said hey broadband my hat and my first thought

1:04:07was to be apologetic I'm a nice guy but the way he said it I get it I had a

1:04:13moment where I almost said well I am sorry but on the other hand you could

1:04:18act like a normal gentlemen and remove your hat nor yeah but i didn't i didn't

1:04:23say it

1:04:23this son-of-a-bitch spent the whole event I mean the whole two hours of the

1:04:29event

1:04:30instagram video showing what was going on onstage and mumbling into is mom

1:04:38oh now he wasn't talking about you know he was whispering into his microphone

1:04:46but I was sitting right next to him and me and it was I don't know if it was a

1:04:51French accented English or French I any other the other thing too is he

1:04:58purposefully shot all of his video with his iphone at a 45-degree angle so that

1:05:06everything looked like the bad guy layers in the old Batman TV show and his

1:05:10I mean losses and I yeah I came close a couple times to being like you gotta

1:05:18stop it was like every time it seemed like I was gonna have to say something

1:05:21and it seemed like he dialed it back and when you know over 75 minutes go by and

1:05:25he wasn't shooting an Instagram video but then he do it again and it's like

1:05:29yeah that tries to be crazy and that there were people behind me you know i

1:05:34was at the last row in the bottom section there were people right behind

1:05:40me at the start of the the second section that we're talking throughout

1:05:45the the keynote and a couple of times I turned around and gave them a dirty look

1:05:50like you know i'm here to listen to Tim and Phil not you shut up i can I mean

1:05:57like why would you why was the guy even there

1:05:59I mean people could do you know anybody wanted to watch there's a livestream you

1:06:02know I mean right I get it

1:06:05it was really I don't get it the people you know I i go to the keynote to watch

1:06:09them and apple does a good job of making sure that they put on a great show and

1:06:15that we have hands-on areas and then these morons come in

1:06:19you know and they talked through akina why would you go through the key i do

1:06:24you know the last one that I i think it was a town-hall the last event that was

1:06:28a town hall there was a guy from a reporter from China that talk the entire

1:06:34way through the keynote

1:06:36because he was translating for translating the keynote over the phone

1:06:40life they got a big that's not worried if you're gonna do that watch the video

1:06:45and you'll go into a room we can load up the video only comedy and believe it

1:06:49I I nearly lost my mind right and he was right behind me and so at the end of the

1:06:55keynote I want to get up i took his picture and tweeted and said you know

1:06:59what a moron he was i I don't get why did it it's like I tweeted this

1:07:05afternoon i said there's so much stupid shit written about Apple whenever they

1:07:10release new products

1:07:12why is it that these people that go to these key notes are so dumb you're dumb

1:07:18they talk about the keynote they push us out of the way so that they can get

1:07:23their do their their video thing they they scream into their phones for

1:07:29periscope it's just it's done

1:07:32did you get the impression that there were a lot more people from Asia who are

1:07:38their for this Yankee not in terms of like hey who got a seat and who didn't

1:07:42which is always you know inside baseball you know in our racket you know who gets

1:07:46invited who doesn't right there and it seemed like invitations even though the

1:07:50bill graham civic auditorium is huge the press seating area was only on the lower

1:07:55level and only on the one side rom and that you know the whole central stage

1:08:00front section is all VIP sitting seating for Apple you know and and their friends

1:08:05so there weren't that many procedures and it really seemed to me like the

1:08:09reason that that even though it's such a huge auditorium that all you know press

1:08:14invitation seem to be somewhat tight is that there were so many people from Asia

1:08:20Preston and his press whose analysts but you know it's just unbelievable and it's

1:08:27part of that they used to have like simulcasts in Asia and they don't do it

1:08:31anymore instead they invite them to come to California and be there live

1:08:34it's just it's really seem like more more than ever before

1:08:39well the whole section where I was was basically Asia except for Walt Mossberg

1:08:45Rennie and me now and matter

1:08:49man was there right I was hanging on there too

1:08:52yeah he was like right on that on the aisle like had like the leftmost seat

1:08:57OIC yeah I didn't seem an asana I saw him outside and you know well anyway

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1:12:59alright we've got product to talk about I don't know if you know I did you know

1:13:02this that there's new products that came out apparently all right we can talk

1:13:06about him but while we're talking about events that's it's speculated jump ahead

1:13:11ok ah so

1:13:13there was no Mac hardware news at the event last week didn't even talk about

1:13:18the software related Mac was not part of the event you're welcome

1:13:22and then after you as soon as you predicted if you very soon now

1:13:31last year there was one fall apple event now in years prior to that there was

1:13:37sort of a tick tock schedule right there would be a big event in September with

1:13:42iphones and then a smaller event in october with other stuff and sometimes

1:13:47it was Mac I don't remember what this my hands ipad yeah I usually September big

1:13:54event somewhere big

1:13:55you know like the flint center the one time going back further years further it

1:14:01would be in the yerba buena center right in downtown san francisco right on and

1:14:05then the october event was often in town hall maybe always in town hall

1:14:09I don't know yeah we got last year there was just one event for the fall and

1:14:14that's couple of people at Apple I spoke to said that is by design that the two

1:14:20event thing even with a smaller event was a real stress on them

1:14:27I can see her so no personnel in time wise and it wasn't just like oh poor us

1:14:31we don't want to do the work i mean you know it honestly I'mI'm not just trying

1:14:35to blow smoke up their asses the people who put on these events for Apple work

1:14:38their asses off and they're not afraid of hard work

1:14:40it's just that do what I heard from a couple people was that they always felt

1:14:43that with the September in September and in mid-october events that both events

1:14:47suffered especially the october event that because it just didn't it didn't

1:14:51have they didn't have enough time to do it right and that was better to put all

1:14:54their eggs in one basket and do one then to do too and secondarily to adding onto

1:15:01that when when the March event was in town hall

1:15:04the one where that the 9.7 inch iPad pro is introduced Tim Cook said this is

1:15:08probably the last time we you know can have an event here we've had a lot of

1:15:10great history here but moving to a new campus next year bump right so no Mac

1:15:18hardware news

1:15:19no events showcase features in Sierra and yet there are well a every step

1:15:26single product in the mac lineup other than the macbook 1-port jobbie is old

1:15:32and outdated over a year

1:15:34I'm not being hyperbolic I mean like macbook pros are over a year old have

1:15:37the mac pro literally just passed its thousand day since it was updated and

1:15:43there is an excellent new version of mac OS that is ready to you know coming out

1:15:48soon do you think that it's going to be in October event where they they do mac

1:15:51stuff you know here's here's the thing for me with with the mac I i think a

1:16:04simple question is do I think that they have max that they will release sometime

1:16:11before the the holiday shopping season

1:16:16yes I had great i think my answer to that is it definitely yes

1:16:21will they have an event for those max I think it's a more difficult question

1:16:25because like you said I the reasoning for these one event things is very sound

1:16:32it's it's a sound reasoning to to cut that out

1:16:37so if they have an event for what we would have to think at this point would

1:16:44be max because don't forget the ipads are updated at the last event to that in

1:16:50a talk about it but they were so this is basically going to be a mac event so are

1:16:58those macs that they have so good that they'll want to roll the mountain event

1:17:04as opposed to rolling the moment press release or do like you know briefings

1:17:09with with a number of of of their key people and roll them out like that i

1:17:15mean there are there are few things that they could do if the macs are big enough

1:17:20and they're there that confident in them then

1:17:25yeah there'll be an event if not then I think one of the other two options is

1:17:29the best i think it'll either be an event or it will be debriefing and that

1:17:35you know and they did the briefings and they did this like the one of the first

1:17:38ones i remember was

1:17:39it was a version of Mac os10 that might have been 10.7 at somewhere around there

1:17:47but it was they remember that I say it was around March and they had like a

1:17:52mysterious there I can you know for me it was New York your you know I don't

1:17:56know where you went

1:17:57maybe you're still going to New York at the time but it was you know I come we

1:18:00only have something to show you

1:18:01right can you make can you make it up tuesday at you know noon or one o'clock

1:18:05in the afternoon and I was like well what's it about it really well you know

1:18:08we want to keep it under wraps

1:18:10I had no idea what it was and it was the time i wrote about it was I had a

1:18:14briefing with the phil schiller and brian.krall from product marketing where

1:18:18they showed the next version of mac OS 10 girls 10 7 but it doesn't really

1:18:20matter but it was off schedule and it was at a time when a Mac was generally

1:18:24only getting updated every 18 months or so like a Mack wasn't mac OS wasn't on a

1:18:29yearly schedule it was at coming off that time whether a couple of years

1:18:33where they even said hey you know Mac OS is getting updated slower because we're

1:18:37pulling key people to keep iOS you know the top priority the companies offer

1:18:41otherwise we're annual releases of iOS and the mac and we name it they admitted

1:18:46it they even had a PR the one time where they're like you know we were gonna have

1:18:49a mac OS come out at WTC but it's going to come out later in the year instead

1:18:53because we you know where engineering constraint and these product briefings

1:18:57were sort of a hey we're back we're back at full steam ahead and we're doing the

1:19:02mac every year too and we've got you know here's what's coming we're gonna

1:19:05try to release this later this year and you know and they've done that a couple

1:19:09of other times too but i have the mac one really stuck out to me

1:19:12yeah and I don't mind that I don't know about you but I don't like that well and

1:19:17it's not as exclusive as it sounds either because they would generally when

1:19:21they do this well i'm back maybe I think every time I know that they've done that

1:19:23they've they do something in California in cupertino and then they have another

1:19:27team fly out to New York yes and usually get like a suite of hotel rooms and it's

1:19:32you know they could have two or three four maybe even four teams at a time in

1:19:36parallel doing it you know half an hour at a time so they can fit you know each

1:19:44team can fit I don't know 10 15 briefings in a day you know x three or

1:19:49four teams you know and you can easily you know get these brief

1:19:53things out to you know fifty to a hundred people yeah and I don't even

1:19:57know if they were that big

1:19:58yeah I don't know I don't know the may not be like there's always so secretive

1:20:02yeah you only really know all you ever really knows who came before you because

1:20:07you see them on the way i think is coming in after that's exactly right or

1:20:11I like I think we did one time we bumped into each other walking down the street

1:20:15huh

1:20:16what are you down here so I don't know I I don't know what which way to bet

1:20:22though I'm kind of betting on briefings but I I don't want to make a bet I I you

1:20:31know if you wanted to put money on and I wouldn't want to put up more than five

1:20:34dollars if you said you thought it was going to be an event no more than five

1:20:39dollars because the other thing too is I wonder whether for them it is less

1:20:43effort to do one event in town all then to send two teams you know want to you

1:20:50know to send a team to New York and have another team in cupertino I don't know

1:20:53you know what town hall are are some of my favorite brief are safe favorite

1:20:58events i'm kind of rooting that's the one thing too is I'm rooting for Town

1:21:02Hall because i would like to go one more than I i I'd right i love townhome

1:21:06I really do I just in this time this time we know it's the last yeah that's

1:21:11correct yeah because there are no more products coming well I guess if we don't

1:21:14know if it would be a hundred percent certain because there's a chance that

1:21:17you know construction would be significantly delayed and a march event

1:21:20that they might want to have next year couldn't be held on the new campus but I

1:21:23kind of get the feeling like if they have a march event is gonna be at the

1:21:27new campus

1:21:28yeah and I i know you can just tell by looking at it there is no chance in hell

1:21:33that an event next month is going to be at the Nou Camp no no no you can't they

1:21:37they wouldn't do that but I'm i won the important thing I think is the very

1:21:45first question is there are there max available going to be available new max

1:21:50before the end of the year

1:21:52yes I think yes so i think but i think macbook I think macbook pro for sure

1:21:57yes and and I think part of the reason that Tim Cook said I think this is you

1:22:00know in March that this is probably the last time we meet here is I really do

1:22:03think that Apple at that time that

1:22:05the macbook pros would would be out by WTC but maybe I'm wrong because maybe

1:22:09there's a design aspect of this new mac that is like tied into air pods or

1:22:13something like that

1:22:14well I see that's the whole thing and are these macs big enough that they'll

1:22:21hold an event and that's what we don't know because you know there's there's

1:22:28rumors and stuff but you never know

1:22:30I mean are they going to update the mac pro i think i think they I think they

1:22:34either have to update it or kill it

1:22:36the mac pro yeah oh yeah i mean a thousand day old computer is again I did

1:22:42I I know it's not their bread and butter

1:22:45I know that it's actually the opposite you know financially speaking the iphone

1:22:49is ever you know sixty percent of the company's revenue yeah that pro is some

1:22:52immeasurably slim thing but if you're going to have up you know a personal

1:22:57computing platform for professionals like the mac there needs to be

1:23:00professional hardware well-run and does not bring into something else with with

1:23:03something like the mac pro or even the mac mini you need to screen i don't know

1:23:07i don't want to government go buy a screen from HP or girls I want an apple

1:23:12screen

1:23:12well and I want to screen it doesn't make any sense I'm not gonna buy back

1:23:15program and I up i'm almost certainly going to run imax until they stop making

1:23:18imax because i don't need the performance i really don't and i love

1:23:21that just having one less than to hook up to another thing but it doesn't make

1:23:26any sense to me that if you buy a twelve thousand dollar mac pro that you can

1:23:29hook it up to a display as nice as you get on a three-thousand-dollar imac

1:23:33right right and I don't know what the entry-level you know the entry-level

1:23:36imac is but it's you know it it doesn't make any sense that you can get a better

1:23:40display with professional high color gamut right and all that yet and and

1:23:46that's a very good point don't forget these are wide color gamut displays so

1:23:50you're you're actually getting something that's better than what most people have

1:23:55died yet you can't get it with the mac pro but maybe maybe they're thought is

1:23:59that people that use the mac pro don't actually use displays and they'll use

1:24:03them like this they do because they're photographers and videographers and

1:24:06right at you if you're doing professional video editing of course you

1:24:09wanted a Mac Pro and of course you want the height you know the high color gamut

1:24:13display if your professional photographer of course you want

1:24:16that's yeah I i was it for audio I mean I use an imac and i love this imac but

1:24:23if I had the choice

1:24:24yeah I'd get a mac pro and a big display and I do my stuff I love making fun of

1:24:32people who put the word finally in their headlines about access and completely

1:24:37inappropriate ways but this is a candle one of the reasons why is that if you

1:24:40overuse a word the word ceases Ted have meaning right this is a case where if

1:24:47let's just say if in october $YEAR they released a new mac pro with modern Intel

1:24:54hardware and you know i think the place where its most dated by far isn't even

1:24:59the cpu even though the cpu is three years old but the graphics like the

1:25:03graphics capabilities of the mac pro it the graphics chips have made you know

1:25:08tremendous increases in the last three years and you and a 5k cinema display

1:25:15that has or whatever they're going to call it display that you know has a wide

1:25:19color gamut and beautiful

1:25:21that's the case where the word finally is exactly exactly right yeah you can't

1:25:26argue with that you really come i hope so and I i have absolutely zero

1:25:31scuttlebutt nothing i've heard from any little birdies told me that any of this

1:25:34stuff is coming well Mac Pro's macbook pros we know we've heard are coming

1:25:38Germans had reports on them and you know a lot of people have heard stuff about

1:25:42macros I haven't heard anything about the mac pro those only neither it's

1:25:45almost terrifying to me to me that I haven't well as it makes me worried that

1:25:50my expectation that it's coming is simply based on my hopes and hopes of

1:25:56daring fireball readers and and talk to your listeners who I know are waiting

1:26:01for it

1:26:02well I end you know you're not alone in that

1:26:05and the my readers have have had the same reaction you noee emailing and and

1:26:10Twitter and everything else that you know what have you heard about this you

1:26:15know you know and all i know is that it's a look at the macrumors buying

1:26:20guidance as thousand and two days old so who's better be coming let me take a

1:26:25break here and we'll talk about the actual products and thank our third and

1:26:28final sponsor what

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1:28:45that has never won any awards

1:28:48alright I'm evil yeah the products themselves what I mean again I don't

1:28:59want to complain but I can complain to you I die I want but great job you have

1:29:07a great job

1:29:08we are lucky as we record this everybody who's ever going to end up listening to

1:29:14it is wondering what it is like to hold the new iphones what's it like to feel

1:29:18the jet-black what does it look like

1:29:21what's the camera like any iphone 7 plus everybody wants to know what does it

1:29:25look like to any ghosts and hit the 2x button and you're looking through the

1:29:28second lens everybody's curious everybody's dying maybe by the time they

1:29:32listen now there if they pre-ordered they'll have them they're showing up

1:29:34tomorrow you and I both know the answers to all those questions what a great job

1:29:40if there if I didn't have this job I would wish that I had really excite used

1:29:44to be jealous like when i read about the original iphone i wish that i was one of

1:29:48the guys who got to use it before everybody else and now i do I get to use

1:29:51it before everybody else that said getting me the getting two phones and a

1:30:00brand new Apple watch and an all new headphone and being given five days to

1:30:07review them before the embargo goes up is it it is pretty hard when I actually

1:30:15I'm telling you the goddamn truth now part of this is I cut my I got a

1:30:19fingernail too short on my left my left ring finger

1:30:23I hurt my finger typing this week I i suffered like a work-related injury i

1:30:27need i actually heard myself I mean I've written I swear to god I've written

1:30:40something like eight or nine thousand words this week

1:30:41okay well we'll take over a you know a Kickstarter something for you let me

1:30:48insert a my usual disclaimer

1:30:51at my mom's father was a coal miner he spent his entire career digging coal out

1:30:58of mountains in central Pennsylvania and wound up dying of black lung disease and

1:31:04you get your fingernail to his great i have his grandson I think every knew

1:31:10what I was doing and and you know how how many people listen to my podcast and

1:31:16and how many people read my site he would be so proud

1:31:19he would be delighted he really was your stereotypical it was the first

1:31:23generation uh you know is he really came over from the Ukraine when he was like a

1:31:28baby and he was the stereotypical immigrant American who wanted nothing

1:31:33but for his children and their children to have better and better lives and that

1:31:37is exactly what's going on with me and my sister you'd be so proud

1:31:41but here I am complaining about my finger that hurts your cousin her

1:31:46fingernail too sharp short and add the type seven thousand words so about

1:31:51thousand-dollar cellphone you know what you remind me of you remind me of that

1:31:55GE commercial where they put a hammer on the table and said you can't lift the

1:31:59hammer can you hear did you ever see that yeah it did I that's yeah yeah you

1:32:08know like the good fellow scene when he takes it takes the Lorraine Bracco into

1:32:12the Copacabana and NH you know and they get that the table put out right in

1:32:17front of the front row and she's like what do you do because I'm a union

1:32:20delegate energy gamma construction

1:32:23yeah feels to say because his hands right right where the calluses should be

1:32:27and she goes you don't feel like your hands don't feel like you're working

1:32:29construction and says I mean all right i'll give you just if you took my hands

1:32:37and just felt for calluses you wouldn't say it feels like I'm a hard worker yeah

1:32:41but you did injure yourself that it was it's hard to review i really felt the

1:32:47pressure especially with the phones I like to take more time I wish I could

1:32:50have two weeks and not because I want take two weeks to write it's like I want

1:32:54to settle in with the devices before and it's really hard especially with two

1:32:58phones and especially with two phones that are fundamentally different

1:33:02well I could only

1:33:04I mean my mother like the camera most of what I focused on with the camera was

1:33:10focused on the plus now with the zoom because they know your kind of rushing

1:33:19at that point because you know you leave the next day and you know you get

1:33:25everything set up and then you know the next day and your time is running short

1:33:30so I you know I trying to the best I can and give the best the thoughts that i

1:33:37can on it but i really enjoyed both of them i don't and and you know what

1:33:43somebody asked me today which phone do you think I i should get should i get

1:33:50the one with the plus for the two times camera and I know for a fact that this

1:33:58person hates the bigger phone

1:34:02I you know when it came to the to the six or the 6 plus they went for the six

1:34:06because they hated the bigger phone they just they saw no use for the bigger

1:34:10phone and and my response back to them was I know you don't like the bigger

1:34:16phone so I think about this do you want to use a bigger phone 24 hours a day for

1:34:23those few times that you'll use the telephoto camera i don't think so i

1:34:31don't think that you do but that's kind of how to look at it and it is much

1:34:36harder this year than the previous years had two previous years there was a there

1:34:40was a photographic advantage to the plus models which was it had optical image

1:34:44stabilization and they made it even better last year or the first year with

1:34:48the six the optical image stabilization was only for still photos and then last

1:34:52year the plus did optical image stabilization for video I it's a big

1:34:57deal it really does work it does increase in photo terms it it gives you

1:35:02at least i think at least two stops I think Apple advertises its three stops I

1:35:08think it's very fair to say that for most people in their ability to hold a

1:35:11camera still you'll get at least two stops from optical image stabilization

1:35:15what is stops mean it means that it's

1:35:18you can get a InFocus not blurry picture with less light or you'll if you're like

1:35:26shooting out of a moving car or something like that you'll get you'll

1:35:29you'll be able to take us of steadier picture I trucks exactly what you know

1:35:33optical image stabilization is a feature that is exactly it sits perfectly named

1:35:37I try never done go to the moving car but you know it works it does work i

1:35:42think personally especially in typical like just a regular person going about

1:35:48their daily life shooting stuff with their phone the optical image

1:35:52stabilization for video is even more important than for stills because it

1:35:56works all the time so like just like when you're shooting something with

1:35:59video and you're walking and there's that just even at that matter how steady

1:36:03you try to hold the camera you get this camera shake the optical image

1:36:07stabilization when you just like just walk down the sidewalk and trying to

1:36:12keep it steady the difference between with them without optical image

1:36:15stabilization is night and day

1:36:17it looks like the difference between like a consumer camera and a

1:36:20thousand-dollar pro camera one of the test i did I don't publish these things

1:36:24because I just don't have time I just try to focus on words and I know other

1:36:28people will show examples but I took my six ass which does not have optical

1:36:33image stabilization and the Seven just the regular seven so it would be the

1:36:37exact same size and I held them back you know right next to each other so that

1:36:42the yeah you imagine it's like put the glass of the six right on the back of

1:36:47the seven so that the little camera lenses are as close as possible without

1:36:50one of the lenses obstructing the other right start shooting video with both of

1:36:57them and then just walk down the sidewalk and then come back and load

1:37:00them up on a computer and watching the difference between a and B is just huge

1:37:04it's a huge factor and it was tempting but it wasn't enough for me to get the

1:37:09big phone the last two years but now that it has the new lens system boy it i

1:37:12am apps i honestly I'm telling you right now Jim I have in order to phone for

1:37:16myself yet because i don't know what to get

1:37:19I I think for me a lot of it is use and I i need i need reading glasses now so

1:37:28the

1:37:30the plus is it has to be the plus for me because if I pick up the the seven I've

1:37:36trouble drive trouble seeing it even what do you what do you do for that I'm

1:37:40this am in the same boat at a you know I'm insane but I've talked about on the

1:37:44show before I need reading glasses to at least one of my contacts and what do you

1:37:47do you go to zoom mode so that you're running it at the same of effective

1:37:51resolution as the smaller one or do you just go in and bump the text size up

1:37:54this this is terrible but I i do both

1:38:01all right i mean i-i do both I I bump the text size up and i use the zoom mode

1:38:08because it's just I i need i need that I i want to be able to pick up my phone

1:38:16and and and and just be able to look at it to see a message in the message comes

1:38:23in that that's what i want but even with zoom and my bigger text gets bigger text

1:38:30doesn't work for everything bye

1:38:32so even if it's true with the bigger text I still a lot of times have to to

1:38:37pick up my glasses to actually see what's there with the set with the plus

1:38:41i can usually just pick it up and look at it and say okay I i know that it

1:38:47makes me sound like an older than i actually am even my eyes are in older

1:38:52you know my root my clothes vision is worse than my age should be i'm actually

1:38:58like behind so it makes me sound old and I remember being young and if you know

1:39:02anybody who looks at daring fireball knows that is a designer I love small

1:39:05type i love it aesthetically I do I like small and I used to like to do stuff

1:39:09when I was in school paper where we'd make little like to fill in that the

1:39:12empty ad spots would make little house ads for the paper itself and i would

1:39:16just fill them with tiny little like literally like five or six . type and

1:39:20footnotes you know I loved it so I resisted bumping the text size up as

1:39:28long as I could because i like it but then once I gave him but i'll tell you

1:39:31what i want to say something i don't know how many people from Apple listen

1:39:34to the show but I've been thinking about this a lot lately

1:39:37as I experiment with what's best for me with you know reading glasses are just

1:39:43not wearing my contacts and using regular glasses because then I can just

1:39:46take my glasses off and i can see I can see anything with my glasses off small

1:39:49print the the the texturizing feature in in iOS where you go to display and

1:39:57brightness text size and you can get to the same setting through the

1:40:00accessibility to and and it says absolute to support dynamic type will

1:40:05adjust your preferred reading size below

1:40:07it's not just that it makes text size bigger a lot of places but especially I

1:40:12think starting in iOS 9 and in iOS 10 it's even better it's not just that the

1:40:16text is bigger but the way it flows makes it look like it's exactly right

1:40:21but yeah it when they first introduced this feature a couple years ago and i

1:40:24played with it I was like this is a great accessibility feature and people

1:40:28who have vision problems will really appreciate I have a friend who has

1:40:31really terrible eyes I mean maybe like it its it's like he's on the spectrum of

1:40:35being blind not blind like you can't see but like he really blows it up like he

1:40:40goes to the inaccessibility where there's like it's beyond that the top

1:40:43setting you know there's like a special like hey do you want to expose super-big

1:40:47like almost ludicrously large type he blows it up to there and he said it's

1:40:52like a little game changer for him because even though it's ridiculously

1:40:55big

1:40:56he has absolutely no trouble reading text messages anymore changed his life

1:40:59so I'm you know nowhere near that bad i just need 1.00 reading glasses but i'll

1:41:04tell you what i really appreciate as somebody who appreciates fine design and

1:41:08was resistant to this because I didn't want my iphone to look worse because i

1:41:12was using big type it blows me away how i can go to clicks bigger on the type 3

1:41:17clicks bigger even and everything still looks like it's nicely designed yes

1:41:21yeah it's beautiful to me and I look at my son's iphone and it acts it is

1:41:26running at the stock default size because he's 12 years old and his eyes

1:41:29are perfect i look at his now and it almost looks to me a statically just

1:41:34judging is whether it's pleasing not whether i can read it but whether it's

1:41:37pleasing or not it actually looks too small so i really i just want to say if

1:41:42anybody who works on these accessibility features at apple and and the dynamic

1:41:46sizing stuff that accommodates them the fact that i can only imagine how hard

1:41:50that is to design something

1:41:51that looks good at widely varying text sizes

1:41:55I've designed many things in my life and it's it's really hard to do that and I

1:41:58really appreciate it and I'll tell you what it's like what you just said about

1:42:01running and zoomed on when you run into an app that doesn't use dynamic type i

1:42:04wanted i want to smash my iphone uber i'm looking at you

1:42:07yeah the uber happy I really have to get like a magnifying glass

1:42:12I know you haven't heaven I I it it's this is the the type of stuff that i was

1:42:19talking about earlier with you know their attention to detail

1:42:24yeah that that other companies just don't do the fact that they've clearly

1:42:29have a team that spent so much time system wide across so many apps have

1:42:33noticed one bug where mail sometimes goes back to mail on iOS goes back to

1:42:38smaller type and I I wonder and it confuses me because sometimes you get

1:42:41email that's just styled text you know the person sending plaintext and I

1:42:45thought they just picked a small font is picking it up but then I realized like

1:42:482-3 message in a row or too small and I force quit mail and relaunch it and all

1:42:52of a sudden the same message has the text that i prefer so if I've noticed

1:42:55that mail there must be just a bug where it somehow loses track of the dynamic

1:42:59size but system-wide messages male safari reader view they pick up this

1:43:05thing and it just looks great and I can read it and it's great well I don't need

1:43:08that so I don't have a preference i will say this after spending some time with

1:43:11both and spending the last year on the regular success sighs I had my eyes are

1:43:16not at the point where I need the bigger phone just for reading but I certainly I

1:43:20I'm at the point now where when you say say that you do I know exactly what you

1:43:24mean

1:43:24yeah and if anybody out there is listening who doesn't count your

1:43:27blessings whether if you're young you know appreciate what you have it I i do

1:43:32think one thing about my vision and as it's getting worse as i get older i do

1:43:36feel that I didn't waste my youth with perfect vision I feel like I i actually

1:43:41appreciate it while I had it so did I oh my god i was it i told justin next horse

1:43:46edge in that thing and he's making these numbers spreadsheets live like based on

1:43:52the numbers that like Tim Cook and jeff williams are giving he's posting these

1:43:56it's so amazing in in numbers and no be honest to god you it would i would just

1:44:01like to have like a video feed of him just working in numbers

1:44:03having her but he is numbers spreadsheet it's it's like this expansive canvas

1:44:09that he pans across and he's got all these charts it's not like a bunch of

1:44:12different sheets it's like one big sheet with a whole bunch of sections and

1:44:16everything is it like 6 . type of looking college so I could basically sit

1:44:24beside him as a spy and never get anything

1:44:27now it does me it looked just like a bunch of dots like the way that sometime

1:44:32did you get I think everybody might have gotten seated

1:44:36everybody got review units from what i could sell got the exact same two phones

1:44:40jet black iphone 7 regular black iphone 7 plus yes I think everybody got the

1:44:46same ones

1:44:47yep to my knowledge nobody had other than in the hands-on areas seeing a jet

1:44:51black iphone 7 plus i actually like the matte black better I can totally see it

1:44:58i'm also a to this point I'm still torn on both quadrants III don't know which

1:45:04finished again I don't know which size to get you know really i honest to god I

1:45:08don't have an ordered you you brought up a good point about about the blemishes

1:45:15that could happen to the jet black one it is a gloss finish of course you know

1:45:21when when showing a picture on stage I fell in love with the jet-black when

1:45:26they were showing in the keynote because it's just so shiny and gorgeous i felt

1:45:31like a crow you know who's on the journey

1:45:33huh I want that but when i get back into the to the hands-on area and I saw that

1:45:38the matte finish

1:45:40I is out I i love that its title it's so subtle

1:45:45I don't think that their initial batch of product photography does it just it

1:45:50does i think i think that they're talking about the flat black yet black

1:45:54regular black whatever you want to call in their product photography especially

1:45:58what they showed us on stage and I don't know if this was made worse by the fact

1:46:02that it was a projection but it looked like very dark grey not that it didn't

1:46:08look good but that when you see it in person it is clearly black yes it is a

1:46:12block

1:46:13I had the feeling when we watch the event I I still thought they both looked

1:46:18good but I thought I thought like that's a stretch calling that black and I know

1:46:22the one of the reasons i thought that it stretches i know that black is a very

1:46:27hard color to anodize on aluminum and that's why they abandoned what they

1:46:32called slate with the five to go to the much lighter it's actually more like a

1:46:37dark silver what they call spacecraft right but when you see in person it is

1:46:42absolutely positively legit black and and it's stunning i thought so I'm not

1:46:48worried about the little blemishes that may come up in and a phone i wouldn't i

1:46:55don't use a case i have keys in my pocket I i have a lighter in my pocket i

1:47:00would put the phone in there and it would get scratched all the craft but I

1:47:03don't care about that and you know I I play guitar i have some expensive

1:47:08guitars i play them and my belt buckle scrapes on them and I don't care about

1:47:13that either

1:47:14you know I just I want to use it and I want to use the best one and so that

1:47:19isn't a consideration for me that will be consideration for a lot of people i

1:47:23think the fact that my message will show up so so easily on that file and apple

1:47:30does warn you about that i mean they're they're very clear about it so it's

1:47:34going to happen but I just overall the look of the of the black over the jet

1:47:41black i'm sitting here looking at it now and I'm just you know I'm just admiring

1:47:45in here's an interesting thing i didn't mention in my review but I thought it

1:47:50was really interesting is under the on the regular black the apple logo i think

1:47:56it's actually just like previously it's it's a stainless steel insert i think

1:48:00but it is it's super high-gloss you know the apple logo ups and the apple logo

1:48:04pops off the back on the jet black

1:48:08it's actually you actually have to put it in the right light to even see the

1:48:12apple logo

1:48:14it is it is the first iphone ever where I think that's true

1:48:18like in most i'm sitting here playing with it now it's sort of getting towards

1:48:22dusk is here but it most angles i can't even see the apple logo on the back

1:48:27because the apple logo is shiny to it is also it is different it's not you know

1:48:32there is an apple logo and you can feel it so i think it's also a stainless

1:48:35steel insert like I can rub my fifth finger over and I feel the edges of the

1:48:39apple logo but in most lighting angles if it's not if you're not catching the

1:48:43light to get a reflection you don't see the apple logo

1:48:45I didn't even notice that I'm gonna have to go look I don't know that that's a

1:48:49reason for anybody to buy it or not buy it you know but it's just an interesting

1:48:53thing to me that you know I don't know because I don't think they've ever made

1:48:57an iphone before where the iphone for the apple doesn't pop on the map yeah I

1:49:00think you're right what do you think about the feel this is the by far and

1:49:06away the number one question I got last week is is the jet-black slippery and me

1:49:10too and I was actually surprised with how tactile was it looks like a wet bar

1:49:18so yes it does doesn't it

1:49:20you know and you posted on Twitter about how it kind of stuck to your skin or you

1:49:27posted on things like that and i thought you know what it that's exactly right

1:49:32and it it looks like you're going to pick it up in its going to just pop

1:49:36right out of your hand and you know smash but it it sticks to your hand

1:49:42I'm I don't know I wonder i'm really curious i can't wait this isn't like one

1:49:46of the things i can't wait until tomorrow when thousands of people start

1:49:50getting them to see if everybody agrees with that or if it has something to do

1:49:53with my skin mice my hands and only guy you've shaken my hand before I don't but

1:49:58I wouldn't say that I have sweaty hands but my hands naturally have our nice and

1:50:03moist

1:50:04you know like they feel like I use nice moisturizer and wanted to give you my

1:50:07visa number here or something and

1:50:10but I'm just saying maybe i just i'm just curious if people who have let's

1:50:14say dry hands which I don't have I don't suffer from dry and I wonder if people

1:50:19have dry hands will find its slippery right because they don't i have seen

1:50:22most people seem to agree with me that is it is a grippy phone it's a gritty

1:50:26texture but uh uh marques Brownlee MK be HD it's he called it slippery in his

1:50:37hands on area video and then he called it slippery in his unboxing when he got

1:50:41a review unit on on Wednesday really so I don't know maybe he has dry hands I it

1:50:47it is I've stand behind the fact that it's the grittiest phone I've ever felt

1:50:52yeah our iphone I've ever felt a week later but well they're like there's

1:50:57wonder whether there's any variance between dryness of hands and and that

1:51:01that reaction samsung galaxy note 7 is actually more grippier than this but

1:51:06that's because it blows up so it's hard to hold hey did you see the date they

1:51:13actually just initiated the formal required i did I can't believe I mean I

1:51:17don't want to I don't like i have tried to make as little hey over this is

1:51:21possible i need to our wall because i don't understand i don't know how

1:51:24widespread it is and I wonder I mean say what you want about samsung as like a

1:51:29copycat company and I'd I really don't like them in that regard I really do

1:51:33feel that they're sort of you know well like your feelings on 4l that's how i

1:51:38feel about about samsung I don't like when they and when they are original i

1:51:42tend to find it distasteful i don't really like I just I i I'm not a fan of

1:51:48the company i don't know that means a shock to people but I think

1:51:52engineering-wise they're you know they're very very competent you know

1:51:56they I mean in fact they make they make chips they're used you know in the

1:51:59iphone yeah there you know you can't knock him on on engineering quality so

1:52:04there's a stash back to this that says there but for the grace of God goes any

1:52:09company including Apple you know that this sort i don't know I i don't know

1:52:13maybe we'll find out in the long run that there was some slip shot

1:52:17engineering in there maybe it likes their warnings that were ignored you

1:52:22know I don't know

1:52:23that could be the case it could be the case that know this wouldn't happen to

1:52:26apple because at apple or you know just insert another company here

1:52:31lenovo or whoever you want to say was a good reputation where if engineer said

1:52:35hey this battery you know with this many milliamps you know whatever the problem

1:52:39is with this battery this is going to be a problem

1:52:42this is beyond this is outside specs maybe or maybe maybe this was out who

1:52:46knows what the explanation is so I don't want to make a over it but that said boy

1:52:49this is a fiasco yeah

1:52:51now how do things work in the US when when the the safety regulators issue a

1:52:57recall do they follow that up with an investigation so we'll samsung be asked

1:53:01to hand over papers to tighten the person I don't know answer I think it's

1:53:05absolutely a hundred percent inevitable that they're going to suffer a

1:53:09class-action lawsuit is all going to come out there now whether the

1:53:12government will initiate on their own I'd I honestly don't know I don't know I

1:53:15think that they might I think the US Consumer Product Safety Commission will

1:53:19probably investigated on her own but it's going to get investigated by by the

1:53:22class-action lawsuit did you see the thing you use the other thing to this is

1:53:25and again it is samsung is the fact that they're having this problem in the first

1:53:31place

1:53:32I mean you know remember 20 years ago there was a powerbook that had a problem

1:53:36with batteries somebody's battery on one of those like the powerbook 5300 I think

1:53:40that had a you know but there were only like one or two cases of it happening it

1:53:44was certainly far less frequently with this but on the other hand

1:53:47apple sold far fewer powerbook 5300 than Samsung's Galaxy Note sevens but again

1:53:53happened apple ones with the powerbook the engineering and design problems that

1:53:59led to this let's leave those aside because we can't pass judgment on them

1:54:02right now

1:54:02public relations wise i think Samsung is absolutely botching this

1:54:06no I think what they should do is is just say okay all of them right now send

1:54:12them back every single one whether it's in the retail stores already been sold

1:54:17unsold if it's in a warehouse if it's in a verizon store send them all back to us

1:54:21every single one of them and we will make things right

1:54:25somehow I don't know what making it right is I don't know if it's giving

1:54:27everybody their money back

1:54:28I don't know if it's giving them a different phone if it's asking them hey

1:54:32you can either take your money back now or wait and we'll get you a

1:54:36fixed galaxy note 7 in six weeks whatever it is but that's what they

1:54:39should do what they're doing now is ridiculous did you see the thing where

1:54:42they were gonna they're gonna put them in a mode where it only charges the

1:54:45sixty percent oh my gosh I'm and I think that's off the table now that the US

1:54:50Consumer Product you know now there's official recall but they yesterday

1:54:53samsung announced that they were going to they were going to force a firmware

1:54:56update over-the-air that only allowed them to charge to sixty percent Wow

1:55:00which is wrong on a couple of levels right because even if you're like if you

1:55:07as a galaxy note 7 owner are perfectly fine keeping the phone but now your

1:55:11phone has sixty percent battery life man

1:55:15anyway we got apple stuff to talk about but i thought this note 7 thing is i

1:55:19identify you just have to cut losses right you have to tell ya that's the

1:55:23right thing to do you remember the tylenol recall remember yes he's when

1:55:27told me that job it some nutjob I put what he put in their cyanide or

1:55:33something like that yeah it's some nut job working in a tylenol planned poison

1:55:38a batch of tylenol with a cyanide and it got nipped in the bud but the way time

1:55:47and all handled it is like it's like textbooks and public relations have been

1:55:50written about it because thailand on new and i think i'm getting the details on

1:55:54this right but the gist of it is the tylenol knew the exact matches that were

1:55:58affected you know it's batches with these numbers and what they could have

1:56:01done is said we you know all of these batches if you're you know distributor

1:56:05if you're a drugstore whatever these batches of tylenol whatever strength

1:56:10send them back this is a bad batches that's not what they did what tylenol

1:56:15did is they said get every single thing in every store warehouse anywhere that

1:56:20has the word tylenol on it whether it's tylenol cough syrup or whatever send it

1:56:25all back get it all we're gonna we're just going to destroy the entire stock

1:56:29of the tylenol as we know it and then we're going to give you new stuff so

1:56:32that everybody can feel good about the tylenol that they're taking all right

1:56:36it's save their company

1:56:38yes save the company right it's a huge if they took a huge a much bigger loss

1:56:42financially in a moment to deal with it but save the reputation because of what

1:56:47it did is it actually did reinforce the reputation that

1:56:49I'll also brand you can trust right there's nothing you can do to stop one

1:56:52lone nut job but then tylenol said you know we want you to have complete faith

1:56:56in the brand i think Samsung is to actually do this whole 60-percent trick

1:57:00is like the opposite

1:57:02well and I I said today you know when i when i posted about the the recall how

1:57:07how are you going to trust them again

1:57:10yeah i mean if i don't trust i really don't trust if the piece is the piece of

1:57:15hardware that can catch fire I don't trust a software update you know this

1:57:19piece of hardware as it is might catch fire but this you can trust this

1:57:23software updates to their 10

1:57:25I don't know about that yeah all right back to the designers which one I don't

1:57:32know i'm torn torn Jim I think I here's the thing that I really ought to do is

1:57:38it's we've had a unbelievable hot stretch here in Philadelphia was 92

1:57:42yesterday i'm still waiting I'm still wearing shorts but i think it's cooling

1:57:46off I gotta get some jeans on and try this plus size one with jeans because

1:57:51wearing shorts as sort of a cheesy movie because it's a lot less opportunity the

1:57:54least pleasant part of carrying that plus-sized iphone is getting it in added

1:57:58jeans pockets

1:57:59yeah i think though if you had to ikea have to tell me i had a mic + in my

1:58:08front pocket

1:58:09yeah that's what I do too but it's still it's not way harder to get out for me

1:58:13than the success

1:58:14maybe I wear my jeans 210 maybe if you told me I had to order my phone that I'm

1:58:19going to use for the next 12 months right now on the air in the show i would

1:58:23i would get the 4.7 inch

1:58:26in jet black but I'm not gonna order for another week or so and so i withhold the

1:58:33right so because i do think I think I I feel much more certain that i'm going to

1:58:40end up getting the smaller iPhone 7 and less certain about whether i'm going to

1:58:43get jet black or the regular black but i think i'm going to get jet black and I

1:58:49think the reason why is nothing to do with the way it looks and everything to

1:58:52do with the grittiness and the confidence I have that i'm not going to

1:58:55slip and fall with your you typically you're not on our phone so anyway yeah

1:59:00yeah so and i typically go for the bigger one so you know I i could easily

1:59:06recommend either phone this time I feel like I having the bigger one is a better

1:59:12choice because i also get the camera too

1:59:15yeah so I do i do feel bad about the camera this time I died the night I've

1:59:21told you before

1:59:22Oh is optical image stabilization really is nice i do i've spent two years kind

1:59:27of wishing i had it and kind of feeling a little bad that I didn't have it if i

1:59:31do go ahead and get the plus or not the plus the 4.7 inch I'm gonna feel even

1:59:34worse this year knowing that every time I take a shot where I feel like I'm i

1:59:38I'm too far away and i wish that i was zoomed in a little more every single

1:59:43time I snapped a photo i'm going to thank god i wish i had that other Canyon

1:59:46and you know anytime I see a picture that you've taken on Instagram or on

1:59:52twitter i'm going to post and say why couldn't you zoom in on that all right

1:59:55right you didn't have the good phone right sorry but let me

1:59:55right you didn't have the good phone right sorry but let me

2:00:00I did I read your review seems like we're largely an agreement yeah it's a

2:00:07phenomenal year-over-year improvement I've been treating lately i tweeted and

2:00:11posted something on during fireball last night and I no benchmarks aren't

2:00:14everything but the Geekbench if you just use geekbench as as your benchmark the

2:00:18the iphone 7 and both iphone 7 benchmark almost exactly the same way that the

2:00:24difference is like the difference between 11 and another on the same phone

2:00:28so i'll just say iphone 7 but I mean both the iphone 7 on geekbench get

2:00:32better scores than any macbook air ever made it gets better scores than the

2:00:37current one port macbook and it gets about the same performance as a 2013

2:00:42macbook pro it's only three years behind the macbook pro and performance and I

2:00:47know there's some people who say we can't really compare geekbench numbers

2:00:50forearm vs intel there's differences blah blah blah blah but in broad terms

2:00:55it's unbelievable how fast apples a-series chips are catching up on intel

2:01:00you guys even if you say that the equipment what I'm calling equivalent

2:01:04numbers between these phones and a 20 13 macbook pro even if you say that that's

2:01:08not quite apples to apples or it is more apples to oranges because the

2:01:11differences in the OS and differences in the architecture it is still the truth

2:01:16though that two or three years ago the new iphones which had every single year

2:01:21better cpus were not three years ahead of the macbook pro they were like far

2:01:27behind they were like five or six years behind and if you go back further it was

2:01:31more like 10 years behind they're getting more efficient and and faster in

2:01:34what they do

2:01:35yep and you know if you look at the graph that they showed on stage and

2:01:41that's not stopping its accelerating yeah and in somebody tweeted well you

2:01:46know isn't funny how you care about benchmarks only when they come out in

2:01:50favor of the Apple product and that's but that's not true

2:01:54it it it's all admit i mean i've been using a mac non-stop since 1991 when i

2:01:58first got but that's the first time I own my own computer and I'd and between

2:02:021991 in 2007 when you could buy an intel-based mac most of those years the

2:02:07mac had slower performance dollar for dollar compared to

2:02:12uh the wintel pcs and if you were really into performance if you're doing

2:02:16something intensive and you wanted to spend the most money you could for most

2:02:20of those years that you know if you wanted the fastest computer you could

2:02:23buy it was going to be the Intel machine and i would say well i used a mac all

2:02:29those years not be because I didn't care but because it didn't wasn't outweighed

2:02:35by the other advantages of using a mac and its aim true today if the if it were

2:02:39the tables returned and Samsung phones and whatever else use Qualcomm's chips

2:02:44got double the single chord geekbench numbers as the iphone i would still use

2:02:49an iphone and I would admit it but it would it would be

2:02:52hey weighing all the pros and cons this is a con but it doesn't isn't outweighed

2:02:57by the other thing

2:02:58well you know for me and all of these reviews that I do whether it's the mac

2:03:02which I love my Mac I really do but whether it's a mac and ipad and iphone

2:03:07and watch I always review it and how i use it and how it fits into the

2:03:14lifestyle that i have setup is this something that I'm trying to shoehorn in

2:03:18in which case now that's not gonna work for me but is it something that just

2:03:23kind of slides into what I normally do and yes this is a great product and

2:03:28here's how i use it you may use it differently but here's how i use i never

2:03:33mentioned you know all this is this is super fast at doing these types of

2:03:40calculations because that's not how i use it so i wouldn't know that

2:03:44here's what I think it really pays off is it doesn't really pay off in like oh

2:03:48I'm doing this super computationally expensive thing and it's faster on my

2:03:52iphone then it would be an android I think it's that the results were real

2:03:55people benefit from Apple's serious edge and chip design is in energy efficiency

2:04:02so it's not so much what the iphone can do at peak performance it's that the

2:04:06iphone doesn't have to break a sweat to get good enough performance and

2:04:10therefore can you get better battery life

2:04:13yeah so what I've heard so there's this the the new quad core design of the a-10

2:04:19fusion has two cores that run optimized for speed and two chords that run

2:04:24optimized for

2:04:25power and apple bills the power efficient ones as being one fifth the

2:04:28energy of the other ones so if you're doing something computationally

2:04:31expensive it's going to use the fast ones and then like Phil shoulders

2:04:34examples you're just reading email then it's going to shift to those low-power

2:04:39ones that are one-fifth the power I mean this is serious differently and energy

2:04:43consumption and when I heard the scuttlebutt I heard last week was that

2:04:48they are and you know i'm going to wait for like the non tech guys to figure

2:04:51this out but the just that I don't cause I don't know how I would test it but

2:04:54just I heard is that they are effectively a eight performance so

2:04:58they're the performance of the two year old iphone 6 but at one fifth the power

2:05:04of the current you know high-end course no and the a6 it the thing is if you

2:05:10look at those geekbench numbers that the iphone 6 is still at single core

2:05:14performance it's on par with the top of the line android phones today so when

2:05:19you're running in low-power mode on the iphone you're still getting to perform

2:05:22the single core performance of of the top-of-the-line samsung galaxy note it's

2:05:28pretty crazy now which is crazy to you do you plug your phone in during the day

2:05:32I IE do normally but with the with the plots i don't i don't know it's

2:05:40absolutely a difference inhabit like might one day to day with the iphone

2:05:44success when I'm gonna have my desk i plug it in at least once and you know

2:05:48easily then it easily get through the day with the

2:05:51if so we're recording at 7pm easter diamonds record my my iphone 7 plus

2:05:58which is my main phone right now the testing the review unit is it

2:06:02eighty-four percent battery yeah yeah I'm about the same and you know most

2:06:08days I actually know there isn't a day when i plug in my plus i run all day

2:06:19till the end of the day when I go to bed I plugged in overnight get up in the

2:06:24morning unplug it and go for the full day again so that's how i use that phone

2:06:29it you know you would get at you said you get asked that I get asked which

2:06:33phone should i buy the first question is do you mind the big size

2:06:37yeah and if the answer to that question is no then you're done go get it right

2:06:41if you don't mind the big size or you actually prefer it then there's no

2:06:45question used to get it yeah I what about the your jet black you have any

2:06:51scratches on your jet black

2:06:53um no nothing real big I mean hair those those microbrew yeah there's some people

2:06:59have called them euphemism but i think it's actually write a scratch to me it

2:07:04in my mind is something you can feel with your finger right or even even if

2:07:08even just your fingernail scratches that I see on the back of my jet black iphone

2:07:147 I cannot feel exam not feel we even with my fingernail i can now maybe if I

2:07:20used it longer it would pick up scratches like that but that's I think

2:07:23micro operation is a good word for I see it when i put it at the right light and

2:07:27reflect light

2:07:28yes and that's something that I i actually had to do in order to see them

2:07:33was to to you know kind of tilted and say oh yeah okay there's Thursday made

2:07:38them maybe that was my keys or something that right right right now i have in

2:07:42order but my plan is I'm gonna get a regular iphone 7 in jet black

2:07:45i'm going to use it for a year I'm not going to put in a case in fact the whole

2:07:50reason I want to get it is because it'll it's the grittiness means the only

2:07:53reason i would even think about putting an iphone in the cases just that the

2:07:56lack of grittiness of these aluminum finishes so I'm definitely not going to

2:08:00put in the case and I fully expect the year from now when I

2:08:04back it up for the last time to use the backup to put into an iphone 7s or an

2:08:09iphone 8 or whatever they're going to call next year's iphones that it's gonna

2:08:12be all scratched up on the back and I don't care I don't care either and

2:08:16that's it see as much as you say the first question is do you mind the bigger

2:08:21size i think the second question is do you mind being all scratched up after

2:08:25year and yeah and you mind being able to see fingerprints during the day and

2:08:28stuff like them and if they do have I know it's a question people that they do

2:08:32have an oleophobic coating on the whole thing so it does like rub you know when

2:08:37you rub it on your jeans or whatever to clear the fingerprints it's easy like it

2:08:40it that the screen clears up of fingerprints just as easily as the are

2:08:44the back clears up a finger prints just as easily as the front yeah but it

2:08:47starts picking up again as soon as to flip it around yeah I don't care either

2:08:51I it just doesn't bother me i care less about i do like to have a phone that

2:08:55looks cool and so both blacks look cool

2:08:57yeah but I care more about how it feels alright we're running short on time I

2:09:03what you want i would rather talk about more when you're out on their pods more

2:09:06or Apple watch series 20

2:09:09well we did talk about their pods

2:09:12yeah a little bit earlier i will say just a quick note on air pods people

2:09:18have been going insane losing their minds that these things are going to

2:09:23follow your ears when you're running they're gonna the the sound isn't good

2:09:30they've never had them they've never touch them right and it's all these

2:09:33people that have never had the the air pods that are saying how bad they are

2:09:39well I have exercised in them

2:09:43I've lifted weights I've walked I tried I don't run often but I i ran a bit i

2:09:51tilted my head sideways i did everything but do cartwheels with these things in

2:09:56my ear they have never fallen out now I've been running with them I i mean

2:10:01again it might vary year by ear but and end it for me there's a fit so well that

2:10:06I was confident I knew as soon as i put a man i was like i could go right and

2:10:09you no doubt

2:10:10yeah I mean maybe you maybe you know Adam everybody listens to the show

2:10:14surely somebody's got ears that are a different shape and it you get it but

2:10:17you're going to know when you put it in

2:10:18whether it's a good a good fit or not I i don't i just i I don't know why people

2:10:26do that but yeah here's so here's the thing i think and and this is the big

2:10:32towel over time to me is how much of this is about Apple wanting seeing these

2:10:38air pods as the future of audio personal audio it and how much of it is a

2:10:44money-grab how much of it is that they want to make money selling under $59

2:10:48headphones i believe i just you know it's not entirely uninformed but I you

2:10:54know who knows maybe the person i spoke to his full of shit but I believe that

2:10:59they price them as low as they could and that if they could have sold them for

2:11:02129 would have something for 129 and if they could have sold them for 99 they

2:11:05would have sold them for 99 and I think the fact that 159 is such an oddball

2:11:10price is it's that is the direct result of the comment saying they're selling

2:11:15them at cost

2:11:16I'm saying know that they're selling them at cost times whatever minimal

2:11:21profit Tim Cook and jeff williams you know want out of these things but it's

2:11:25the margins on these things I think are significantly lower than apples typical

2:11:29margins and that they're not selling them for a profit they wanted to sell

2:11:32them

2:11:33this is the lowest price we can get away with selling them at and make a profit

2:11:36and 159 is a very unusual price

2:11:39well even 149 would have been more typical for apple and here's the way

2:11:43what I mean we won't know until next year but here's the town what happened

2:11:48if next year they're still 159 well maybe the price of making didn't come

2:11:53down two years from now though if they don't get the price down to 129 or 99 or

2:11:58something like that then

2:11:59ok i would i would dense concede that they are trying to make money selling

2:12:03air pods I expect that it next year and or the year after that the price is

2:12:09going to go down on airports because they really want these to be in as many

2:12:13years as possible and it's more important to then then making profit i

2:12:18don't think at all that this is a money grab

2:12:23and the reason i don't think that is because if it was a money grab

2:12:30they didn't have to do all of these extra things that they did they could

2:12:34just make a set of bluetooth headphones or they could have said yes our partner

2:12:38beets has these boot as bluetooth headphones i think that they are trying

2:12:43to do two things

2:12:46well one and two the first is that I think they are moving to wireless and I

2:12:52think in order to move to wire was they needed to build this w one chip and this

2:12:56is the first that we're seeing of this chip they've they're they're solving

2:13:04problems along the way they're solving wireless issues along the way they're

2:13:09giving us features in wireless that we've never had before and to me that is

2:13:16not a money-grab that's that those are features that users will be able to use

2:13:20and I agree wholeheartedly with you that in two years they want these in as many

2:13:25people's ears as they can possibly get

2:13:28now I think I this is my hope and I really think that this is this is what i

2:13:32would bet on is that the price will go down steadily over time you're over a

2:13:35year and I i don't know how many years it will take but 34 years it'll be in

2:13:40the box with the iphone yeah yeah but they can't be yet it's too expensive

2:13:45because there really are they are two computers your when you put them in New

2:13:48there are two computers that you're putting in your ear

2:13:51this is my favorite detail how they were and I think that they even say this on

2:13:54that the marketing site but they date there there little I don't know if they

2:13:58run iOS I don't think they do I don't know what but they run some kind of you

2:14:01know operating system their computers when they're in your ear

2:14:04they use a motion coprocessor to see when your jaw moves and when your jaw

2:14:08moves that's when the microphone turns on to start listening so that you you

2:14:12know it's not it's like if you're on a phone call and you're just listening I'm

2:14:20listening to you talk the microphone isn't going for me it's not it's not

2:14:26wasting battery life on the microphone it waits until my jaw moves for me to

2:14:30start talking before the microphone kicks in when Adam that the motion

2:14:34coprocessor is so sensitive that it can it can pick up when my job moves yeah

2:14:38it's crazy crazy now I ask them

2:14:42I don't know if you talk to them

2:14:43about this i buy because i do this i said what happens if I'm walking down

2:14:49the street singing Ozzy you know with my headphones in and they said they looked

2:14:55at me kinda weird i said yeah i know but i do it

2:14:58I you know I do it and they said well the microphone will come on

2:15:01because it won't it will well but why would it come on if it wasn't even

2:15:05thinking about listening to you because it's not a context where it needs it

2:15:08doesn't do you dingus know that I shouldn't have said that but i think it

2:15:12along i don't know i don't sorry if anybody is very kitchens right uh-huh

2:15:20oh good now i don't think it will because I yeah that's why you have to

2:15:26double tap to get Siri you have to double tap for series so will not always

2:15:29listening on the watch that doesn't work but on the earpods it does i don't think

2:15:37the microphone is listening to you just because you're singing Ozzy why walk

2:15:40down the street I think you could do it you should do a battery test spend an

2:15:44hour without singing and spending our singing I think you'll see the same

2:15:47battery like the battery life difference between these and other bluetooth ear

2:15:51pods you know obviously those big over-the-ear ones from beats you know

2:15:55they get 40 right now we like I know it's crazy but these get so much better

2:16:00battery of samsung released a pair of similar earpods the ones that come with

2:16:04a case that charges they get 90 minutes of battery life

2:16:06oh this is a product that samsung released two months ago huh

2:16:10these get that the five hours they advertised are totally legit

2:16:15I mean I think they undersold it because i took a cross-country flight and listen

2:16:19to music most of the time and got home and I had forty four percent battery

2:16:22life left

2:16:23oh wow yeah I I said that I think that now we're being conservative but yeah

2:16:28now that said like when I went to the bathroom or forget what i did a couple

2:16:32times during our to takeoff and landing for example that you have to take them

2:16:35off you know turn bluetooth off and put them in the case so they did get to sip

2:16:38from the charger but it's at that's typical use I didn't do anything a

2:16:42normal person person wouldn't do who wanted to listen to music and podcasts

2:16:46during the flight the whole time so I listened to it for most of a

2:16:49transcontinental flight at forty-four percent but here's something interesting

2:16:51and the the air pods never

2:16:57I went to zero charge unless I wanted it to so I never got him to have never

2:17:04gotten below for sigh I diver and that's one of those problems five-day review or

2:17:08I haven't really written by our partners i guess i should let him run down but I

2:17:11can I couldn't get the battery around I I ran it down to zero but I use them i

2:17:15use earphones all the time because I what kind what kind of indication do you

2:17:18get when it gets loaded just that it does I does the phone tell you do they

2:17:22be monitoring there was a beep in my ear I i noticed it actually last night

2:17:26because they went down to eleven percent and I I heard something in my ear and I

2:17:30thought what that's weird what was that and when i checked the the battery it

2:17:34was done

2:17:36it's at eleven percent of that . oh so the only time that they died is what I

2:17:41wanted them to now it took it i also less than 15 minutes to get to a hundred

2:17:47percent charging crazy yeah so it was a was incredible i put them in the charger

2:17:55and 10 minutes later I looked and they were almost there was like a 75-percent

2:18:00and I thought wow this is crazy i love and you know if I had kept checking at

2:18:05that point i would have I would have probably seen it at you know 11 12

2:18:09minutes where was completely charged but i had to go in and get a beer so by the

2:18:16time I get back that were completely charged to know i'll just i'll be

2:18:20conservative and save 15 minutes but i think it was less from zero absolute

2:18:25zero get that's crazy i still haven't written a full airport to review because

2:18:32I even wrote me i just ran out of time and again it is the nature of being a

2:18:36one-person shop I don't have colleagues to review the watch while I review

2:18:41anything like that and I really honestly believe that their pod to deserve their

2:18:45full review they don't deserve to be like a little section of an iphone

2:18:49review because they're there that and interesting I had a friend yesterday

2:18:53asked whether I think Apple whatever do a wearable computer smaller than know

2:18:58that a watch and I said I think they already did

2:19:00yeah like I think that their pods legitimately qualify as a wearable

2:19:04computer well here are a couple of other things that and you know just cool

2:19:08things you have the the

2:19:10air pods in your ears you you take one out and your music will pause

2:19:18automatically you put them back in and the music will begin playing again

2:19:23automatically and you can do that with either one because as you mentioned

2:19:26earlier they're both equally as smart you can double tap on it and it'll

2:19:33activate Siri on your phone

2:19:35DoubleTap if you're listening from your watch and it'll play pause the music

2:19:39died so here's something I did the other day quite by accident I didn't mean to

2:19:44do this i had music playing upon a playlist from my watch I walked over and

2:19:49press theory on my phone

2:19:51the headphones connected to the phone and was waiting for me to to give my

2:19:56question so i asked the question it

2:19:59I it gave me the answer and then I left everything I didn't touch a thing and in

2:20:05five seconds it reverted back to the watch and started playing my song again

2:20:10well that's pretty cool now that is very cool it's switching among devices you

2:20:16know on the fly

2:20:17yep so I thought that was great

2:20:21I I you know I think and I don't know how much of this is software i don't

2:20:27know how much of it is microphones

2:20:29I don't know how much of it is the cloud back-end but series voice dictation just

2:20:37does Siri understand the words that you're saying to Siri is better than

2:20:42ever and so today I was why I picked up my son from school and beautiful day so

2:20:46we walked I was a little bit late and I was listening to podcasts so I double

2:20:50tap my air pod never took the phone out of my pocket double tab i got that the

2:20:55little dude and I said text Jonas i'm running a few minutes behind probably

2:21:03five minutes late . and i waited and is just the right amount of time to make

2:21:10sure I was done talking and then series said ok John here's the text

2:21:15here's the message i'm going to send

2:21:17and.and should read the whole thing she got every single word of it exactly

2:21:20right word for word and and then she was like what should i do and i think that's

2:21:26what she did and it was like I got the dude and I said send it and then she

2:21:30said ok sent and then you said a pop beat or two later the podcast just

2:21:35started playing again

2:21:37ah that is cool and again I know people have complained about Syria dictation

2:21:42whatever but this is on a major city thoroughfare here in Philadelphia that

2:21:46wasn't quiet

2:21:46I mean this is you-know-who you know pretty big street with lots of traffic

2:21:51and I couldn't have been a better experience and if you know here it's

2:21:55summer I've feels like summer at least I've got shorts on it wouldn't be that

2:21:59hard but that would be so much better in the winter when I don't want to take my

2:22:04phone out if I've got gloves on or something like that or if I just want to

2:22:07take the gloves off enough just that I is curious i have to test that whether

2:22:10double tap on that weather on the headphones works with clubs I don't know

2:22:13but anyway great product i only have a few minutes left before we gotta wrap

2:22:18but anything else on their part you want to just talk about Apple watch series to

2:22:23get a Porter's to I you know I don't want to toot my own horn but I really

2:22:30feel like my Apple watch two series to review I feel like I really expressed my

2:22:35feelings on it as well as i can express on anything else that it's they've Apple

2:22:40this might take in the not Apple really got it had a had a loose handle on what

2:22:45the watch should be two years ago

2:22:48originally in the intervening two years figured out what it is good for and what

2:22:54people want to buy it for focused on those things they made the parts that

2:22:58are good better fitness tracking and they made the parts that were problems

2:23:03they really didn't fixed in order the top problems on the phone are not fun

2:23:08that watch

2:23:10and it's I I'd it's just a very very impressive second generation device in

2:23:15terms of how much of the low-hanging you know the problems they fixed and how

2:23:19much better they made the features that people really are using I couldn't

2:23:23agreement that sums it up

2:23:25couldn't agree more and it is for me and it actually and it allowed me some

2:23:32freedom and when a if you've ever left home without your phone you know it when

2:23:39you realize that you think i got no phone but when you leave home without

2:23:44your phone on purpose you have a kind of freedom you know but I never leave home

2:23:50without my phone now I do with my watch with the GPS i have my air pods I put

2:23:58those in i have a playlist on my watch

2:24:00I press play it shuffles through all the songs that I've loved and I just I walk

2:24:06and it's so good you know to have that 30 minutes or 35 minutes away from from

2:24:13everything and the gps still captures all the data that i want about my walk I

2:24:20can is soon as I walk in the door it sinks to my phone and I can look on my

2:24:28phone which I did the other day I walked in grab my phone sat down and you know

2:24:34pull it up and all the information was already there on my own and I just

2:24:38looked it's wonderful scrape ah i do think too that people are underestimated

2:24:47because the the the the white in addition to those things we said about

2:24:51the watch every night it it is clearly growing independent right

2:24:56yes you know this is 2nd generation but the gps is a very nice bit of

2:25:01Independence it is obviously going to be and eventually be an independent device

2:25:07it's going to have its own networking and it's going to do a lot of stuff

2:25:09without a phone tethered to it that world where the phone or the watch is

2:25:16like an independent personal computer needs wireless headphones there's never

2:25:19going to be there never is or never would have been a headphone jack on it

2:25:23on Apple watch

2:25:25yep right no so I I yeah no way you know I i think part of the backwards looking

2:25:33aspect of the people who are so a angry about this headphone jack being removed

2:25:39is that you know you can argue about you you can argue about whether the phone is

2:25:46big enough to have a headphone jack but every device smaller than that is too

2:25:51small

2:25:51yeah it's just in that stuff like that is just not going to happen but no

2:25:58that's why i don't think that this whole wireless thing is a money gram I think

2:26:02that it's more than that

2:26:04mmm i do to gym I thank you for your time

2:26:10I think that's just about it and it's a good quick take gotta leave stuff for

2:26:13subsequent subsequent abscess episodes everybody can find all the durable they

2:26:21wanted it at your website loop-the-loop it's a loop insight com is the address

2:26:25you podcast what's your point where you got for podcast on the downward pull

2:26:31reports linked right off the loops a homepage am good podcast and i'm on

2:26:38twitter you are je down triple yeah right well I thank you for the time is

2:26:44good seeing you last week really good thank you yeah it's always great to to

2:26:47be able to sit down have a beer or a cup of coffee and you know catch up on on

2:26:54everything that's happened all right and my thanks to our sponsors today

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