The Talk Show

129: ‘90 Minutes or Bust’, With Guest Ben Thompson


00:00:00   ninety-minute or bust that we have the title already my room people is to [TS]

00:00:08   complain the show was over an hour and he just gave up on it I got better [TS]

00:00:13   actually because someone was someone recommended iPod guess on Twitter also [TS]

00:00:17   appreciated and which I will add we're record has been broken bits them [TS]

00:00:21   recording with you and I haven't required export all summer we're going [TS]

00:00:26   to record the next episode later to Twitter today so I'm back to testing but [TS]

00:00:32   like oh yeah but the problem is you all those podcast is gone forever the news [TS]

00:00:35   and good editing I spend hours every week editors are five guests to give it [TS]

00:00:39   to an hour [TS]

00:00:40   don't let me in with her I was very close said well I know what they mean [TS]

00:00:44   and I you know it would be a very different show though you know it's it's [TS]

00:00:49   have you heard of this the slack slack variety pack now its new yes lack [TS]

00:01:01   variety pack if he does Google slack for a tea bag you'll find it so it's a [TS]

00:01:05   podcast that slack is sponsoring its not the people who are making it or not [TS]

00:01:14   slack employees but they don't even get names or credit and this is all you know [TS]

00:01:18   this is as as by design but it's so you know it's sort of like the way that like [TS]

00:01:25   I think by the milton berle show like the texaco star hours something like [TS]

00:01:33   that [TS]

00:01:33   texaco something you know so it's just a hard cast with the name the slack [TS]

00:01:38   variety pack and there's very very minimal slack [TS]

00:01:41   promotion in it but it's a cute little 20 minute episode is a series of three [TS]

00:01:48   or four minute very edited like npr style segments NPR for nerds and it's [TS]

00:01:55   really good I did an interview with them for an episode that's coming up probably [TS]

00:02:00   not need me like a month into their like a month ahead or something like that but [TS]

00:02:05   I listened to a few episodes before agreed to do it I was blown away like [TS]

00:02:08   npr very added tightly which is great and I love it and I've subscribed to the [TS]

00:02:14   site for a pack and in theory I could do show that is similarly edited I mean you [TS]

00:02:20   know but I don't think it's because like this ends up being and you put it as [TS]

00:02:30   like the director's commentary for doing fireball which you know is is very [TS]

00:02:34   tightly written and edited so it kinda makes sense that that it's it's the [TS]

00:02:39   opposite and yeah I think both several I mean I mean the talk show is great when [TS]

00:02:44   you're like cleaning house or something and it's i mean now you know we're [TS]

00:02:48   driving driving or walking on you know doing errands now it's exactly to me [TS]

00:02:55   though that those two forms are very traditional in radio where the MBR has [TS]

00:02:59   been in PR has done these tightly edited segments and for those who outside the [TS]

00:03:04   state NPR's national public radio and it's very III would say I think its [TS]

00:03:12   outstanding quality and very well-regarded and you know like shows [TS]

00:03:17   like all things considered [TS]

00:03:19   and what was the show that was what I read last show This American Life is [TS]

00:03:25   organized via that are famous for you know the the quality of the writing and [TS]

00:03:30   broadcasting but also like they're tightly edited and then the other side [TS]

00:03:34   there do not talk radio has been a thing as long as there's been radio and that's [TS]

00:03:37   more like with my podcasts like and most of the podcasts in Iraq and I like it is [TS]

00:03:43   it is funny that I think we we have any discussion every time I'm on because [TS]

00:03:49   you have you message me ninety minutes are busted I think I just replied with [TS]

00:03:52   the straight lol trust him with a little off my game would be the LA do i'm just [TS]

00:04:02   still get out at 6:53 a.m. here and I've been awake for like six hours would be [TS]

00:04:06   the emoji the poop probably like the the emoji with like the one eye open in the [TS]

00:04:14   tongue sticking out you've had a busy summer you've been you were travelling [TS]

00:04:19   in the states and now you're back on the other side of the Atlantic the pond what [TS]

00:04:24   we call it Pacific is the big pond out and it's a lot bigger than the Atlantic [TS]

00:04:32   I'm sure that's exactly what I know if in fact I've done it I I know what it [TS]

00:04:36   feels like when you're flying over the site of a particular reform this time [TS]

00:04:40   because yes I i was just me and my two kids might my wife every summer comes [TS]

00:04:45   back up early would only done two summers but that's like her for a few [TS]

00:04:52   weeks around but I realized that I haven't done the wake of my parents are [TS]

00:04:59   in the midwest so go from Chicago to Taipei there's no direct flights you [TS]

00:05:02   have to connect and prior to that we were in Seattle and then last year we [TS]

00:05:08   did an overnight stay in in in Seoul Korea on the way back I had done the [TS]

00:05:12   like the one trip all the way in a while and I forgot how brutal was gonna make [TS]

00:05:17   it worse [TS]

00:05:18   our flight going up move forward an hour and a half and are fighting back at the [TS]

00:05:21   way into being 26 hours door-to-door over two hours of the airport's cargo so [TS]

00:05:27   yeah it was it was it was rough kids are awesome I mean they're they're pretty [TS]

00:05:31   experienced at this point but man it was it was hard [TS]

00:05:34   o'hare had been there yet my parents my parents in this weird spot like they're [TS]

00:05:40   just outside Madison but true to the south of Madison where there are enough [TS]

00:05:45   from the Madison Airport close to hear it doesn't make sense to five from [TS]

00:05:48   madison that you have to be to drive two hours ago hair which just adds a whole [TS]

00:05:53   stinking top of the entire endeavor i was thinkin Midway which is [TS]

00:05:58   all midway doesn't make any sense for interview no international yeah I think [TS]

00:06:04   that I hate southwest by thing most of its because in Chicago's only midway [TS]

00:06:08   yeah which is unlike the south side of chicago and it is just awful to get you [TS]

00:06:12   so i i i turn off that it's good for me I've liked it over the years because if [TS]

00:06:19   it's good if you just want to go to downtown Chicago right that's fine and [TS]

00:06:24   and Southwest has tons of flights every day between Fillion and that way so you [TS]

00:06:29   have tons of options and then you get off and walk right over to whatever the [TS]

00:06:35   CTA and you get a card you know put 20 bucks on it and it's like the endpoint [TS]

00:06:41   for the i think is the orange line you don't have to pay attention you just get [TS]

00:06:44   on an orange train in downtown actually pretty good but for anything else to go [TS]

00:06:49   to O'Hare air travel [TS]

00:06:54   it sounds so cliché but like I used to swear off you know i i phone died been [TS]

00:07:01   doing this for thirteen years now and I saw verifying USA North Pacific but I've [TS]

00:07:06   jump fullback in with United basically because they have all their all their [TS]

00:07:11   crossed the plains and I have wifi and power their seats which is it's [TS]

00:07:16   unbelievable what I mean yeah I know the whole life I think has been done because [TS]

00:07:20   they accept satellite wi-fi which works way better than the colo crap and its [TS]

00:07:23   role and it's it's it's stunningly cheaper 60 to $70 and manage it does [TS]

00:07:28   transforms the transforms the whole flight that's my god this is going we're [TS]

00:07:32   easily on pace for a ninety-minute show since we can I just say I had two worst [TS]

00:07:38   gogo experience ever [TS]

00:07:40   a few weeks ago I'm trying to remember if it was coming home from WWDC there [TS]

00:07:46   would be months ago but it was sometime this summer [TS]

00:07:49   might have been coming home from the PC and amy was out with me were comin fine [TS]

00:07:54   arm on us' airlines / American doll wanting their late in this weird one [TS]

00:08:02   Bowden 141 [TS]

00:08:05   state right now we get I i've i've a Philly Philly is a huge USAir hub has [TS]

00:08:13   been forever so I mean that's where I'm at the time and i was just booked my go [TS]

00:08:20   go when I get on the plane that's always done and so I've heard that you supposed [TS]

00:08:24   to book a day in advance or whatever and I just never get on the plane and i'm [TS]

00:08:28   looking at the go-go options and there are no options to get the service for [TS]

00:08:34   more than an hour other than and the hourly rate was onerous it was really [TS]

00:08:40   expensive other than signing up for a monthly subscription and get in and you [TS]

00:08:46   can unsubscribe yeah when you get a monthly subscription to go go there is [TS]

00:08:52   no way to cancel it you have to call the email them and its 50 bucks they're [TS]

00:09:00   they're terrible they're they're terrible company I mean if it seems [TS]

00:09:04   criminal but I did have a flight later that month and I knew I was flying at [TS]

00:09:08   the imposed if you had to be WBC knew it was June and I knew I was flying again [TS]

00:09:12   at the end of June and I thought you know it actually would work out almost [TS]

00:09:17   you know they have 50 bucks isn't that bad so I did it felt so bad but I was [TS]

00:09:23   watching it was so fun so bad but I was watching this woman one row up across [TS]

00:09:28   the aisle from me on her tablet was actually it was interesting for a with [TS]

00:09:34   that thing was a Kindle tablet not an iPad and very unusual for me to see [TS]

00:09:39   people using tablets on you know regular consumer day people using consumers are [TS]

00:09:44   I bet and all she was doing this over and over and over again trying to get on [TS]

00:09:48   the wifi and get the you know just let me pay for wifi for this way and she's [TS]

00:09:52   looking at the options and she's like I could say in choosing reading all the [TS]

00:09:56   fine print and thinking I could see what she was thinking you know that there [TS]

00:10:00   must be some little fine printing like click here to do is get a pass for this [TS]

00:10:04   flight and she confided she spent like 25 minutes what's bad is I mean [TS]

00:10:11   obviously have a monopoly in captive audience on certain stuff no real [TS]

00:10:15   incentive to write decent service [TS]

00:10:17   but the the thing that's kind of nasties I use them a lot when I have trouble [TS]

00:10:24   with Microsoft and so I like a monthly account rewrite that as I experienced [TS]

00:10:29   the council thing but they now if you sign up they opt you into storing your [TS]

00:10:37   credit card with them and you know option to opt out right and so they will [TS]

00:10:41   keep her no matter what and then so i i i body in that I walked in and [TS]

00:10:46   immediately remove my credit card and you say four days later gun return [TS]

00:10:50   flight in a credit card so they're doing without without give you an option they [TS]

00:10:56   actually failed or lied to actually move I told them to ya there there are an [TS]

00:11:01   awful company and other satellite based stuff is so much better I think they're [TS]

00:11:05   watching self-service but yeah I did I i mean there that I the only thing that's [TS]

00:11:11   good about the monthly plan is assumed to give you if you do agree that is $15 [TS]

00:11:15   a month thing you can then have your laptop on and get your if you're a [TS]

00:11:22   little way under seat or something and then you get a phone you can get on your [TS]

00:11:26   iPhone and then you go back to your iPad its toll on as opposed to their every [TS]

00:11:31   time you log on with a second device you're logged out of the previous device [TS]

00:11:34   interesting that's nice yeah for sure it will work we we're we're not gonna have [TS]

00:11:40   to any minute things best best thing happens in August last customer service [TS]

00:11:48   experience I've ever had was a Southwest flight out of Midway was one of the sea [TS]

00:11:55   for conferences so it's probably 2007 or 2008 and in Philadelphia subway lines [TS]

00:12:02   are colored and like the blue line runs east west orange line runs north-south [TS]

00:12:08   and there aren't they are in multiple colors on the same track and I knew from [TS]

00:12:14   previous years that to get out to Midway you knew which hotel you go to the [TS]

00:12:19   station go up the steps [TS]

00:12:21   and take an orange train on right and I'll be going the right direction I was [TS]

00:12:26   I remembered it and so is me and another guy who was at the conference actually [TS]

00:12:30   and I see I guess I wasn't I raced up the stairs in there is a train already [TS]

00:12:35   there was a jump into the train I recognize the face from this conference [TS]

00:12:41   also attended didn't know I think he knew I was so i sat down we just started [TS]

00:12:48   talking and you know made quick friends in a great way to pass the time and then [TS]

00:12:52   obviously taking longer than we like we look out the window and it does not look [TS]

00:13:00   anything like what I remember the trip to Midway and it ends up that in chicago [TS]

00:13:05   they have multiple colored trains that take the same this right now she may be [TS]

00:13:12   a was my father might have been that we are going up the steps together and I [TS]

00:13:14   told him quick about it if you're out of the loop yet they're all the same track [TS]

00:13:22   I don't remember this fellow's name but if you're out there listening to the [TS]

00:13:25   show [TS]

00:13:26   remember this I'm very sorry well it turns out we were way out in North [TS]

00:13:30   Chicago and was not a good neighborhood and we asked got off to a cut off and I [TS]

00:13:39   asked at CTM hey what's is there any way we can get a cab and they were like get [TS]

00:13:44   back on the train were you joking like you there are no cabs out here this is [TS]

00:13:51   no caps so that's really in as a few serious that's like the best way nearly [TS]

00:13:57   as the best way for you to get the Midway would be to get back on the same [TS]

00:14:00   trainer just on going the other way all the way back to home to where you were [TS]

00:14:03   and wait for the train he should have done so and doing it I picked up my cell [TS]

00:14:09   phone and call southwest and I'm thinking I [TS]

00:14:12   am screwed I you know and you know during fireball was just barely off the [TS]

00:14:17   ground like you know rebooking for hundreds of dollars more was gonna be [TS]

00:14:21   seriously like meant it was not prepared for a call southwest and tell him and [TS]

00:14:26   and the woman says hi guys have another flight leaving seventy minutes after the [TS]

00:14:33   one you were on about that one and i was a year how much is going to cost you [TS]

00:14:35   nothing really same price so don't know about that will make you that will make [TS]

00:14:42   you a happy customer for a very long time I was like that's going to be about [TS]

00:14:47   an hour late so that is absolutely perfect she was ok thanks for flying [TS]

00:14:51   Southwest like 30 minutes and I went from having an absolutely horrible day [TS]

00:14:58   to having I actually felt better than if I just made my fight that's the thing [TS]

00:15:02   that is the thing about customer service that that there's two things I think [TS]

00:15:07   both customer service knows about like just buying stuff that makes such a [TS]

00:15:11   difference i mean a good service experience can actually make something [TS]

00:15:16   better than it was originally given a broken product isn't like that I had to [TS]

00:15:20   do the united to the [TS]

00:15:23   also replaced I think we we talked about this at wherever the tactic Angeles [TS]

00:15:29   failing but yeah I mean it is still it's still not the you walk in and give you a [TS]

00:15:33   new on the spot they now have to mail them in with the watches but still it [TS]

00:15:37   took two days and they called me up and taking me when you watch and like the [TS]

00:15:42   fact I don't have to like them about it or like you know it's it's just it it [TS]

00:15:47   makes a big difference for sure but that the Commission the hijackers ok here I [TS]

00:15:56   was the big thing about if you were up in the air was now you could call her [TS]

00:16:01   much more easily and they're they're much better at service you know serving [TS]

00:16:04   underserved areas then in caps have ever been [TS]

00:16:07   yes I do I wonder about that yet what will be in general but I do hope at some [TS]

00:16:13   point we get to the [TS]

00:16:16   this is a long stint segue two white cars and ride sharing and all this and I [TS]

00:16:21   am I would love to get your thoughts about the [TS]

00:16:24   the seemingly all but confirmed Apple car because I am still a little baffled [TS]

00:16:31   about the whole thing but we don't need you now but I die I I would love to [TS]

00:16:34   yeah well why don't you take a moment here as we as we rocket towards a [TS]

00:16:40   ninety-minute take a moment here and thank over sponsor and then we can do [TS]

00:16:44   that we just talked about car stuff that popped up in the last month or so I [TS]

00:16:50   don't have talked about it and I know you haven't because you've been on the [TS]

00:16:54   air but anything moment and thank our first sponsor it's our good friends at [TS]

00:16:58   Harry's go to Harry's dot com used promo code the top showing all say five bucks [TS]

00:17:05   off your first purchase what do they sell carries offers high-quality razors [TS]

00:17:11   and blades for a fraction of the price of the big-name razor blade brands [TS]

00:17:15   carried or started by two guys who wanted a better product without paying [TS]

00:17:19   an arm and a leg [TS]

00:17:21   story I remember hearing was that one of the founders was like traveling or [TS]

00:17:25   something for God is razor went into the drugstore drugstore annex to the hotel [TS]

00:17:31   he was staying at and couldn't even get it because the blades and everything [TS]

00:17:35   we're locked behind those plexiglas cabinets with a padlock have to find an [TS]

00:17:40   employee of the store and get them to come over and unlock padlock and then [TS]

00:17:44   you get to actually buy the stuff that's why can't I just buy this stuff and [TS]

00:17:49   that's where he got the idea that you know this is perfect in the salon really [TS]

00:17:55   really serious company though they make their own razor blades they bought an [TS]

00:17:59   old blade factory in Germany they were buying the blade from them and they like [TS]

00:18:02   the blades they are getting so much they just bought the factory must be nice if [TS]

00:18:08   you can do that these are high quality high performing German played crafted by [TS]

00:18:12   shaving experts giving you a better shave their respects your face and [TS]

00:18:17   wallet they offer a factory direct pricing that's how they that's how they [TS]

00:18:21   sell these these quality blades so much cheaper as they make them in their [TS]

00:18:26   factory in a package them up and then they just shipping right to you and [TS]

00:18:30   there's no middleman no distributors retailers nothing like that [TS]

00:18:33   that's how they cut the price in half and it really is about half the price [TS]

00:18:38   their starter set is an amazing deal fifteen bucks gets you a razor [TS]

00:18:41   moisturizing shave cream or gel your preference and three razor blades I got [TS]

00:18:48   my starter kit years ago when ever did if you've been listening to show for a [TS]

00:18:53   long time you know how long he's been a sponsor they sent me one of these years [TS]

00:18:56   ago when I first got started and I looked at it recently it looks brand new [TS]

00:19:01   it looks absolutely mint condition it really does hold up and I just you know [TS]

00:19:05   keep it on a shelf in the shower that's not even a baby or anything like that [TS]

00:19:10   really high quality stuff [TS]

00:19:12   replacement blade are two bucks each or less you get a pack for 15 bucks 16 pack [TS]

00:19:19   for just $25 really really great stuff and really nice packaging great heavy [TS]

00:19:26   field to the blade everything is just really nice my dad out of the blue one [TS]

00:19:31   prompted by me I guess he liked load my website or something that's not the sort [TS]

00:19:40   of person who buys stuff like this online he told me he he he saw that they [TS]

00:19:47   were sponsored thing I swear to God I didn't tell go by this he went did it on [TS]

00:19:50   his own he was like me and this is really nice so there's a testimony my [TS]

00:19:55   dad Bob Gruber tells you that Harry's razor blades and shaving cream are [TS]

00:20:01   really nice also my dad to senate aureus cheapskate does not listen to the show [TS]

00:20:08   hope it doesn't but he did he's he's pretty tight-fisted part was a great [TS]

00:20:13   deal in fact I don't think he would have done it if not so there you go there's a [TS]

00:20:18   testimony from my dad go check them out like I said go to Harry's dot com and [TS]

00:20:23   use the promo code talk show no know that I don't know what I said at the [TS]

00:20:28   beginning of the read but at the end here just remember talk show [TS]

00:20:32   know that and you will save five bucks off your first purchase so that $15 [TS]

00:20:36   starter kit is just 10 bucks my thanks to you I saw how did you end up with a [TS]

00:20:42   Mac way back in the day if you're if your father was a [TS]

00:20:45   notorious cheapskate oh that's great that's a great question [TS]

00:20:50   well first part is and I've told this before when I was growing up I did not [TS]

00:20:55   own a computer and because my parents would not buy me one and a lot of my [TS]

00:21:02   friends are having trouble getting their parents to buy them a computer that [TS]

00:21:05   works well too expensive in the eighties and the line was my friends got was I'm [TS]

00:21:09   not gonna spend all that money you're not going to use it and my parents [TS]

00:21:12   explanation to me was not gonna buy you a computer because if we do you're never [TS]

00:21:16   gonna leave the house [TS]

00:21:19   true and I resented it deeply as I wanted nothing in the world more than [TS]

00:21:23   computer but I have to say that there was you know there's some merit to the [TS]

00:21:28   argument and in some ways knew me better than perhaps you know I know myself and [TS]

00:21:34   I you know I don't know I certainly read a lot more books and novels as a [TS]

00:21:39   teenager that it would have the phone to computer that's interesting because like [TS]

00:21:43   i i i tended to kinda like resent my parents for a similar reason like they I [TS]

00:21:49   didn't really have access to computer or was never a push in that direction even [TS]

00:21:55   though like you don't have one right well if I had been into that before I [TS]

00:21:59   went to school like what you know what track Libya now I be you know a a [TS]

00:22:04   program where would I start my own company or whatever biloba and obviously [TS]

00:22:09   in in the ended up working out pretty well to end up having much more of a [TS]

00:22:14   kind of literary background lot of reading or writing at the same paper [TS]

00:22:18   thing as well but since you you gotta put it like say that word resentment as [TS]

00:22:23   I thought about as well it's like but actually probably turned out for the [TS]

00:22:27   best and then and I scored I did have a good pretty good computer science [TS]

00:22:31   teacher in high school we had a little lab mostly Apple I guess by the time I [TS]

00:22:39   got a couple two DS's and think there is one mcintosh and i'd idid appreciated [TS]

00:22:46   the Macintosh greatly I really did I enjoyed my time on it but I chose to [TS]

00:22:52   spend most of my time on the to de-escalate row is most familiar and [TS]

00:22:55   that and for writing the programming assignment I had its most familiar with [TS]

00:22:59   the tools but then I went to college in 1991 at Drexel you had to have access to [TS]

00:23:06   a macintosh now demean you had to buy one there was a lab but I mean [TS]

00:23:10   effectively those highly recommended that all incoming freshmen by one in the [TS]

00:23:14   student discount at the time were tremendous I think it was close to 50% [TS]

00:23:18   off might have been like 40 percent off nice so I gotta gotta mcintosh when I [TS]

00:23:24   was a freshman in college and it was a big reason one of the reasons I wanted [TS]

00:23:28   to go to track so I knew that if I got a computer as a freshman I certainly [TS]

00:23:32   wanted it to be a macintosh interesting it's funny i've been might my parents [TS]

00:23:36   tend to be behind the frugal side as well we should say we say no it's funny [TS]

00:23:44   I i would i would not normally think of you as being frugal oh I'm not know if [TS]

00:23:51   it will work what we i think had a similar reaction to that now my sister [TS]

00:23:57   is my sisters to buy this there is a way she's incredible body yeah you know you [TS]

00:24:05   know knows where everything is actually balances the checkbook etcetera etcetera [TS]

00:24:09   which store has certain items that are cheaper than the other store where I am [TS]

00:24:14   so grateful for my I don't want to switch all my all my credit card usage [TS]

00:24:18   to american express just because they actually their Apple pay implementation [TS]

00:24:22   actually shows every single charge [TS]

00:24:25   wears like I have also like other cars they only show the charging your phone [TS]

00:24:29   when you charged with refusing a page but american express every single charge [TS]

00:24:34   with the card will show on your phone as a notification yes which i think is [TS]

00:24:38   great because I had to learn [TS]

00:24:39   I don't wanna be bothered to like go through my statement every month charges [TS]

00:24:44   like the fact that it pops up everytime is fantastic that only Americans press [TS]

00:24:50   does it I totally love that now is that yes I know exactly when I was working [TS]

00:24:58   with this so that only works though with with Apple pay even know it like you [TS]

00:25:05   said it you have to have an apple pay device and that means for the couple of [TS]

00:25:10   weeks over the last year I've switched back to my iPhone 5s for testing like [TS]

00:25:15   when I first started testing I was nine I didn't want to put it on my six so I [TS]

00:25:19   put it on 5s and I swear not the size of the screen it the biggest thing they [TS]

00:25:26   missed was getting those amex notifications iono CBS today where I [TS]

00:25:30   thought my heart skipped wait a minute is busted I'm not getting through it [TS]

00:25:37   doesn't go through the AMEX apical is through Apple pay what they call the [TS]

00:25:42   wallet now be used to be called passbook was widened in is it not [TS]

00:25:48   which by the way I never got no I haven't put it I haven't installed hours [TS]

00:25:54   9 yet I never install a really smart but I'm so used to I was nine that I'm [TS]

00:25:59   talking about is the presentation it but I passbook has gotten even if they did [TS]

00:26:06   so much better than it used to be [TS]

00:26:08   I've been pretty impressive new design house 96 the removing flights or hotel [TS]

00:26:14   stays that you've already done in the past [TS]

00:26:17   don't think so that's like the one killer blow the whole like them [TS]

00:26:21   automatically yeah good they stay in there you have to dismiss each [TS]

00:26:25   individually which if you're traveling with your family like for you have four [TS]

00:26:30   tickets on your passbook have to go through and dismissed each one [TS]

00:26:32   individually which is really annoying but that said that the way the way it [TS]

00:26:36   like these location in time data like Palin thing they're instantly available [TS]

00:26:40   although I've been very impressed and happy with it [TS]

00:26:43   yeah I really really mister when I went back to me that's how I got started with [TS]

00:26:48   the Mac 1991 even I knew it from the eighties you know having used to spend [TS]

00:26:53   some time on it already you iced I started out with when I went to school I [TS]

00:27:01   built my own PC and actually start a little business underside putting pieces [TS]

00:27:07   together for like Michael Dell prodigy or something but as I put together my [TS]

00:27:13   own PC and upgraded with different parts and all that that was that I did that [TS]

00:27:17   all the way through school and then I don't get a Mac I got a Mac when I came [TS]

00:27:22   to Taiwan in 2003 I think that a laptop that I bombed a flake was broke and Mike [TS]

00:27:31   if i fix it can I habit and they did fix in the back and I had in years [TS]

00:27:37   ex-girlfriend I don't think it was about that but yes around that time actually [TS]

00:27:43   it was when the the first like flat screen iMac came out not that not the [TS]

00:27:51   not the one of the Armed the one where like the screen was the computer is all [TS]

00:27:55   white and I just thought that was just awesome and I used a Mac a bit in in in [TS]

00:28:03   school but I'm mainly the newspaper to do help but but not not much but I [TS]

00:28:09   thought that you were so cool and i like it so much that I ended up buying the [TS]

00:28:13   book I don't know what happened in the transition to find that but I was I [TS]

00:28:18   don't have any way that all I think this project the matter of that was that come [TS]

00:28:22   in the door [TS]

00:28:23   thousand Tiger around tyre I think after that [TS]

00:28:28   and and yeah you use a Mac pretty much since then I was the head of like the [TS]

00:28:35   Mac lab at Kellogg like helping people like actually being a business or you [TS]

00:28:40   know they provided they had Windows PCs but use a Mac a little more difficult [TS]

00:28:44   and sell kind of Blevins mine when I kellogg to go work at Microsoft because [TS]

00:28:50   I was kinda known as the Apple guy but by a woman is good and Windows Windows I [TS]

00:28:58   think this is really interesting actually windows isn't that isn't a bad [TS]

00:29:02   as things I like about it better than the map in the wind imagining stuff i [TS]

00:29:06   think is really is actually pretty great and actually I've installed up utilities [TS]

00:29:10   on the Mac 22 replicates called better snapped or other on the keyboard it's [TS]

00:29:19   pretty great as a free for endorsement the problem with Windows in this is kind [TS]

00:29:25   of counter-intuitive was the absurd situation application situation like the [TS]

00:29:29   third party apps just all socked obviously the Microsoft apps were good [TS]

00:29:34   in much better on Windows in there in there in the Mac but things like I'm me [TS]

00:29:40   focus or more like a Twitter app like just all this like basic stuff the map [TS]

00:29:48   was even back in back then was cool but was so much better than then the window [TS]

00:29:55   situation where everything at best you could find something third party would [TS]

00:29:59   be super ugly you know just look like crap and then have like the [TS]

00:30:03   modernization would be weird that so actually the biggest problem I had with [TS]

00:30:08   using windows not windows it was not having a fab switches which at the time [TS]

00:30:13   I told some people that they like toys Ono that's the big advantage has but [TS]

00:30:17   even by then for a consumer sort of I was a bit but for personal app usage the [TS]

00:30:25   situations was pretty dire even then it obviously it's only gotten worse since [TS]

00:30:30   then I've ever used the number of these you 200 and I haven't I don't use it I [TS]

00:30:40   don't but if I were to use them [TS]

00:30:41   Windows management utility it's probably put some things in here just another [TS]

00:30:46   utility you know i kind of I don't I don't use any third-party utilities for [TS]

00:30:53   that anymore but I do kind of agree that managing a bunch open windows on 10 with [TS]

00:30:58   the stock stuff it's kinda hard when she used to use this napping stuff it's it's [TS]

00:31:07   it's pretty awesome I get told them I haven't used used windows like think I [TS]

00:31:14   used if like a few weeks contracting job in 2000 I don't know which is which is [TS]

00:31:24   only available to the time you know when I went right back to do they start they [TS]

00:31:32   still have the C Drive RAID like if you buy if you buy like a brand new like [TS]

00:31:37   Windows machine is to have a seat driver ID they do I think it might be West [TS]

00:31:42   exposed like I think you know your default view in the Explorer is is more [TS]

00:31:47   like your documents and pictures and stuff like that but that said there's [TS]

00:31:52   aspects of Windows 8 Windows Explorer out like the actual file management that [TS]

00:31:56   that are better than the Mac like the way you can have me maybe it's more [TS]

00:32:02   power stuff we can actually do the tree like the left and like the apps on the [TS]

00:32:06   right or you can like cut and paste like just and I think it's one of those [TS]

00:32:10   things where it where if you're always used to them finder you would think it [TS]

00:32:16   odd but if you've used it the other way and I definitely never finish in ninety [TS]

00:32:21   minutes if we get started on finder because I'm still not just I'm still not [TS]

00:32:24   used to the OS 10 [TS]

00:32:26   if you're used to the real finder from the classic Mac OS then it's all it's [TS]

00:32:31   all just thats reaction I think in general it is Mac OS users and people [TS]

00:32:40   who like the old finder and special finder without it seems to meet tend to [TS]

00:32:45   be more mouse centric in their users of the computer it would get a fair [TS]

00:32:49   characterization I don't think so I think for some people that is true but [TS]

00:32:53   like I wasn't and once you learned some of the keyboard shortcuts for the old [TS]

00:32:58   finder it was it was great you you know just command up would go up a level [TS]

00:33:05   command in the list view which is why everybody and everybody smartest you [TS]

00:33:09   could command left and right to close open close levels of hierarchy and [TS]

00:33:15   option command left great to do the whole you know subfolders to any [TS]

00:33:21   ahead and you could type ahead to select you still a lot of these things to work [TS]

00:33:25   but in the old fighter it never scrooge over and you could do stuff like you [TS]

00:33:32   still can but likes to start taping the first few letters of something and it [TS]

00:33:35   selects the first thing that matches the first few letters without entering any [TS]

00:33:39   kind of command rating you just type it and I learned to use the keyboard very [TS]

00:33:44   very quickly and it was always very fast and never felt like I had to wait for [TS]

00:33:48   anything but that's it that's all say their children to users we have you as [TS]

00:33:55   my my perspective it is is distorted by having him talk about the find the [TS]

00:34:01   special finder kind of it's kind of a multi-decade campaign at this point I [TS]

00:34:07   think well and we didn't talk or chrome books either doing like what else would [TS]

00:34:19   you remembered were you using Windows Phone Windows 95 came out this week was [TS]

00:34:22   the 25th anniversary of windows ninety-five no i didnt i dont have a [TS]

00:34:27   computer in high school so when I got a computer or when I built my computer I [TS]

00:34:33   think that Windows 98 either just come out it was about to come out so [TS]

00:34:38   I think I think I started with Windows 98 arm I'd use windows ninety-five but [TS]

00:34:44   no I wasn't part of the whole lineup in do it I I was feeling like I was [TS]

00:34:49   following the news at by that point I think I'd subscribe subscribe to some [TS]

00:34:55   concern computer magazines are so high school I would also like fundraising [TS]

00:34:59   drive storage or just in retrospect just got ridiculous but as I was I was [TS]

00:35:07   described to a few of them so I definitely followed it from afar but no [TS]

00:35:12   I was not a part of it but I do enjoy your your your YouTube thinking in [TS]

00:35:19   response to it it was something I thought was I still thought it was [TS]

00:35:24   garbage is just better looking garbage it did it did it did actually managed [TS]

00:35:34   memory competent well you know but the Mac at least I don't know that I'd favor [TS]

00:35:41   user interface design over at lower level you know Mac OS had problems and [TS]

00:35:47   it was showing its age but I would say 1995 it wasn't quite in the area I would [TS]

00:35:52   say at that point there were still advantages to be had by having an [TS]

00:35:55   operating system that was so low to the ground then there are the memory wasn't [TS]

00:36:01   mean it like that right what I think it's it speaks to how good the user fees [TS]

00:36:06   was that I mean I mean what Apple died but the fact that they didn't die speaks [TS]

00:36:12   to how good it was because the reality is on almost every conceivable metric or [TS]

00:36:17   feature angle I mean the Mac was pretty hopelessly behind and performance [TS]

00:36:23   yeah that was really I think that by 96 97 it was the fact that the operating [TS]

00:36:32   system was so crafty under the hood [TS]

00:36:35   memory was all shared was definitely a problem that they knew and as why did [TS]

00:36:42   you know that it came to a head that way but next but the machines of the time [TS]

00:36:46   were not unusable they weren't bad I mean you know you could make them bad [TS]

00:36:51   though that was the one of the things that people got like it if you used to [TS]

00:36:54   stock Mac does the thing that people don't remember if you used to stock Mac [TS]

00:36:58   and you did not install third-party extensions you would have a stable [TS]

00:37:02   pretty stable experience the thing that really kind of did that and were web [TS]

00:37:07   browsers it was even the good ones at the time had a tendency to really lock [TS]

00:37:13   up your machine but the people who complain and say like I had a Mac in [TS]

00:37:17   1994 and crashed all the time they installed all of these system extensions [TS]

00:37:22   they're all running in the same memory spaces everything else it was more or [TS]

00:37:26   less like people were making their own operating system but it's a long story [TS]

00:37:31   yeah we're doing everything we can to do not meet you mentioned before let's talk [TS]

00:37:42   about the topic engine I i think that among the top problems with alcohol [TS]

00:37:49   wipes now lo these many months in I think the tactic engine is one of the [TS]

00:37:54   top problems and probably the only a hardware problem while no I guess I have [TS]

00:37:58   a second hardware problem I have a list of three top Apple watch problems and [TS]

00:38:02   one of them is the tactic engine which I don't think is good enough yeah i i with [TS]

00:38:07   interesting and i think that arguably the killer feature of the watch that [TS]

00:38:12   that was what I miss the most when I was in how the watch for three days was back [TS]

00:38:17   to buzzing in my pocket like that was really annoying and so yeah I think the [TS]

00:38:24   fact that it's a hardware problem is magnified by the fact that it's so I [TS]

00:38:28   think central to the value that the device does does provide arms which to [TS]

00:38:34   me is all about is the notifications in some applications arm I have said for a [TS]

00:38:39   long time and maintained that it was a mistake to wash his hybrid apps like you [TS]

00:38:43   know I think they disproven user experience but the tactic engine is [TS]

00:38:47   great except for the fact that [TS]

00:38:48   at a standstill miles it seems to be failing for a lot of people yeah I think [TS]

00:38:57   that it you think that's true there's a lot of them in stainless steel that was [TS]

00:39:01   what my my review you know about that's what I mean based on responses I posted [TS]

00:39:06   my feeling I got quite a few responses in seem to be all stainless steel models [TS]

00:39:13   that were having problems and if you remember i think is a standstill miles [TS]

00:39:16   over the most delayed to getting out the door [TS]

00:39:19   remember there is the story about like one supplier of tapping engines you know [TS]

00:39:23   they had bad ones so I seems to have been there seems to be some sort of [TS]

00:39:30   common thread here involving stainless steel models in the template engine and [TS]

00:39:34   there being a problem I think I think that there's too many people who had [TS]

00:39:39   them fail maybe not so much that it really hurts the platform but it's it's [TS]

00:39:44   obviously a problem and I think even in 12 don't fail it's not good enough and I [TS]

00:39:51   could be wrong as it was one afternoon eleven months ago almost 11 months ago [TS]

00:39:58   now when I first got to see that the prototype pre-production Apple watches [TS]

00:40:05   that they had at the event last year you know six months before they actually [TS]

00:40:09   ship but what I recall from the ones I got to put on my wrist there that tactic [TS]

00:40:14   sensation was better and it wasn't it was just it was just more satisfying it [TS]

00:40:21   felt more like a tap whereas this and more like something that you couldn't [TS]

00:40:26   miss like they the ones that they had a year ago just seemed to me like they had [TS]

00:40:31   hit the sweet spot between your not gonna miss this but this isn't going to [TS]

00:40:36   start all paranoid [TS]

00:40:39   was just it was very humane is the best way that I could put it in the way that [TS]

00:40:45   if I would if I were standing behind you and you were talking to somebody [TS]

00:40:48   needed to get your attention I could tap you on the shoulder in an appropriate [TS]

00:40:51   way depending on the urgency of the matter is this seriously an emergency I [TS]

00:40:57   could you know I would have you more aggressively if it was just i I do hate [TS]

00:41:02   interrupt but i just want to let you know I have something for you I would [TS]

00:41:04   tabula certainly and show you could interpret that watches I remember from [TS]

00:41:09   September just sort of had that I really thought this this is a huge aspect of [TS]

00:41:14   that then where's the watch I we're now I just I do miss tops I don't think I am [TS]

00:41:21   afraid I know that it's not defective white with the defective tactic engine [TS]

00:41:26   it just isn't that great and I feel like it needed to be where it needs to be [TS]

00:41:31   like it's one of those things that the next generation they're gonna figure [TS]

00:41:34   something out to do it better [TS]

00:41:37   yeah I think the it's interesting I think my new watch actually I feel it's [TS]

00:41:40   not as good as my original I first got it again it's hard to measure your going [TS]

00:41:44   based on memory yeah but the way it failed was it went from think it tapped [TS]

00:41:50   to fill a vibration like so it was getting loose or something and so in the [TS]

00:41:55   end that had less of a sense of the tapping on your wrist as opposed to [TS]

00:42:01   being a very distinct out and I do think my new one well it's tighter than the [TS]

00:42:05   one that was failing it still feels more by Brady then like a tap that that I [TS]

00:42:11   recall recalls my web watch first gotta reviews from the event also but yeah i i [TS]

00:42:19   think that yeah it's interesting I I was curious if the smart ones are different [TS]

00:42:26   for the sport ones are different but if it's my favorite feature so hopefully [TS]

00:42:33   they do clean it up [TS]

00:42:35   sneak in here and thank our sponsor and it is our good friends at her however is [TS]

00:42:46   the best way to buy and manage domain names [TS]

00:42:50   their domain name registrar that is one of the dirtiest racket cover is above [TS]

00:42:56   the board these guys do it the right way these guys are like the apple of domain [TS]

00:43:01   name registrars and have a great deal remember this keep this in mind you get [TS]

00:43:06   10% off your first purchase at however using a special code that I will tell [TS]

00:43:12   you in one minute you're just a couple of points though about however you want [TS]

00:43:19   to secure agreed to mean for your idea they have tools you searched the name of [TS]

00:43:25   the project or the company or whatever it is you're working on that you want to [TS]

00:43:28   do to me before they give you the tools to help you search for it and find [TS]

00:43:33   either the closest and best combination of two words that have a dot com or and [TS]

00:43:38   help you find an alternative to dot com that two top-level domain whichever way [TS]

00:43:43   you wanna go to find a domain has amazingly good tools to help you find it [TS]

00:43:51   so you want to get a good domain name has you covered there you want to call [TS]

00:43:55   the house on confusion out of the process of registering it covers gay [TS]

00:43:58   they're easy to use tools [TS]

00:44:02   dashboard for managing your domains they've got it they've got it [TS]

00:44:07   rate simple interface really really good in less than five minutes you can find a [TS]

00:44:12   domain pay for it [TS]

00:44:14   sign up and get access to everything you need to controlling it pointed to your [TS]

00:44:21   website all from harvard's dashboard really really great stuff you have to [TS]

00:44:27   register domain don't use however you are not hooked up right if you've ever [TS]

00:44:33   registered a domain anywhere else you know that companies make it really [TS]

00:44:37   unpleasant not only did they make it hard to buy what you want but if you [TS]

00:44:42   ever want to move it somewhere else [TS]

00:44:45   boy that's really where they make it hard it is exactly the same sort of [TS]

00:44:49   process that when you want to call it your cable company and tell them to do [TS]

00:44:52   you want to switch to FiOS or something like that and and they were given the [TS]

00:44:56   runaround then they won't just disconnect your service [TS]

00:44:59   that's exactly what it's like moving domains from some of these domain name [TS]

00:45:03   registrars well guess what it doesn't have to be that hard when you go to [TS]

00:45:07   hover because however has an amazing service that they call Valley transfer [TS]

00:45:13   so if you're however customer there are you do you give them your credentials [TS]

00:45:18   your login credentials for the old registrar per year old demands are and [TS]

00:45:22   for free [TS]

00:45:24   absolutely free you skip the hassle of moving them of yourself they know all [TS]

00:45:27   the tricks that these guys they know exactly how to get there and just get it [TS]

00:45:30   done and they know how to do it the right way so your DNS is all pointed the [TS]

00:45:35   right way and nothing gets you know there's no hiccups in the transfer you [TS]

00:45:39   just give the customer service reps at Harbor Yard what they need the [TS]

00:45:43   information in the Premier old registrar and let them go and then next thing you [TS]

00:45:47   know all of your old domains are all in your head count one place with all your [TS]

00:45:51   domains with this same great interface and service really really great when you [TS]

00:45:57   do buy new domains they don't do any of this heavy-handed stuff no upsells no [TS]

00:46:01   charging you for stuff that shouldn't be there are they the cheapest no they are [TS]

00:46:05   not the cheapest but that's exactly what drove this whole domain name registry [TS]

00:46:09   business into the ground is this race to the bottom in pricing and then that's [TS]

00:46:14   where they turn to all these up cells and hidden charges [TS]

00:46:18   covered prices are great though they're really competitive and includes [TS]

00:46:23   everything you'd need or want you know who is privacy everybody should have [TS]

00:46:27   whois privacy there's no way that any registration be charging for this who [TS]

00:46:31   doesn't want who is privacy on the the name and phone number in suffered that [TS]

00:46:36   that's associated with the domain name registration well that's just built them [TS]

00:46:40   so they have great customer support a great interface great prices great [TS]

00:46:46   service and a great track record they've been around forever they have great [TS]

00:46:49   history they've even got online tutorials and email support if you don't [TS]

00:46:54   want to get on the phone and talk to somebody so you can either help yourself [TS]

00:46:57   follow their instructions to do whatever it is they want so here's what you do [TS]

00:47:01   when you want to get new domain name you want to sign up in switcher old domain [TS]

00:47:06   names over 200 dot com [TS]

00:47:08   HOV yard dot com you'll get 10% off using the code three-star podcast that [TS]

00:47:15   thr E S T A R P O D CA esti love these guys you can tell they listen to the [TS]

00:47:22   show with the domain names that they are not demean coupon code [TS]

00:47:32   bad three-star podcast a calm and wonder if that's taken maybe I should look into [TS]

00:47:36   it [TS]

00:47:37   my thanks to her and if you needed to me go check it out what are you what are [TS]

00:47:43   your other two problems well actually I'm gonna renumber them and I'm gonna [TS]

00:47:46   say that topic what engine disappointing number that number two number one is [TS]

00:47:51   that absurd slow and whereby apps I mean anything that goes between the phone in [TS]

00:47:57   that watch likes it not just third-party third party stuff is is really just [TS]

00:48:03   embarrassing as unusable and some days it's just seems worse and the end but [TS]

00:48:09   even the built-in stuff it can be can be sometimes it's like it just works in [TS]

00:48:14   like this in the future and other times it's like I hit the little whether you [TS]

00:48:17   know the temperatures thing on my face to open a weather app just spins and [TS]

00:48:21   spins and spins in and weather is too slow [TS]

00:48:24   yeah and I've got a good connection you know i mean home in wifi you know [TS]

00:48:28   everything should work just fine and something somewhere it doesn't work so [TS]

00:48:36   i've to to comment on that one for what I agree about whether being way too slow [TS]

00:48:40   and it's frustrating to the other is really irritating is whether doesn't [TS]

00:48:45   update based on your location [TS]

00:48:46   you have to open up the watch apt in your phone and change the default city [TS]

00:48:49   which to me is like such a Miss Mary I'm sure it'll be fixed but it's like I'm a [TS]

00:48:56   travel alot so I this relatively regularly what is great watches I made a [TS]

00:49:01   travel case basically where I live in Chicago I had the Chicago time I had [TS]

00:49:07   Tokyo time we were switching planes night at a time we're going and I also [TS]

00:49:11   had the chronograph to measure and the timer to measure how long until like [TS]

00:49:15   we're supposed to land it was awesome [TS]

00:49:17   like I usually will fly with the little computer you know the flight path in [TS]

00:49:23   front of me just mainly to see that all the time but the watch is actually way [TS]

00:49:27   better to me we see the time when I wanted but the fact by so it's it's it's [TS]

00:49:32   almost a great travel thing I did was update when when you get their third on [TS]

00:49:38   an essay is this is one that does not affect me but it absolutely affects me [TS]

00:49:43   my wife workout killed the battery [TS]

00:49:47   yeah she you know when she attended one of the Reno and I clearly it's heavily [TS]

00:49:52   advertised as a reason to buy the watches as you know workout measuring [TS]

00:49:57   his companion and it just you know she goes to the gym and she comes back she [TS]

00:50:04   could leave with the hundred percent charge and comes back and watch is under [TS]

00:50:08   50% and then not without enough to get to the end of the day so I don't have it [TS]

00:50:15   you know the exact type of workout she's doing and i know if i dont I think the [TS]

00:50:20   fact that her sis 3842 factor in that but that's a real like one day of of [TS]

00:50:28   battery life [TS]

00:50:29   it does seem like that you know seems crazy compared to what watches were like [TS]

00:50:33   before [TS]

00:50:34   Applewhite free after charging damn watch every night and that can be a [TS]

00:50:37   problem but it's it when it works it seems like that's all I can handle this [TS]

00:50:44   is ok but if you can't get through the day it's a deal breaker and doing a [TS]

00:50:48   workout and having a not get through the days is a real prize a real problem I [TS]

00:50:53   think now well within my last name is sort of a sub item of the apps are slow [TS]

00:50:59   think it might be related to why sometimes I think that there's a [TS]

00:51:03   sometimes there's a finicky connection between watching phone and I feel like [TS]

00:51:08   it has to be ideally especially for the prices they're charging it really ought [TS]

00:51:12   to be a hundred percent thing like when you connect a keyboard 23 USB it always [TS]

00:51:21   works right like if it doesn't you know that you just got a bad keyboard right [TS]

00:51:27   use your Bluetooth [TS]

00:51:28   USB and and and and I think it's blue I think bluetooth is the reason that that [TS]

00:51:33   this what you know but that's that's not my problem right [TS]

00:51:35   you know if you spent $1000 on an Apple watch the fact that bluetooth is very [TS]

00:51:39   difficult to program and has all sorts you know whatever not your problem it [TS]

00:51:44   should it should be at work as reliably as USB plug let me guess you you where [TS]

00:51:50   you're watching your weapon system put your phone in your pocket I do that I'm [TS]

00:51:55   sure that's why does the human body is a big big second water and you know what [TS]

00:52:01   that my wife has a more problems than me with this including recently and she [TS]

00:52:06   does she seldom carries her phone in a pocket usually you know in a purser or [TS]

00:52:11   something like that she doesn't usually keep it in the pocket and its and [TS]

00:52:16   sometimes take it just says they're right next to each other and not often [TS]

00:52:20   not often but like it was just a week or two ago but her phone and a watch she [TS]

00:52:24   isn't running any beta software on anything she's not running OS papers but [TS]

00:52:29   her her watch was showing the I can't see the phone icon the red the red [TS]

00:52:34   cherry red right next to each other and getting them to see each other again [TS]

00:52:38   it's the best thing we could figure out to do was to reset her watch and then [TS]

00:52:45   restore it [TS]

00:52:46   repair it restore from the backup that she had on the phone it just seems like [TS]

00:52:52   something you should never have to do [TS]

00:52:53   44 yeah and it was weird it was like you know that the magic repairing like where [TS]

00:53:01   you point your camera at the at the pool animated QR code equivalent but that [TS]

00:53:08   they made look not ugly [TS]

00:53:10   that wasn't working for like force and even I know that that's because I was [TS]

00:53:13   there with her when she paired it originally and it was you know in any [TS]

00:53:17   kind of lighting really good midday lighting with lots of sunshine just [TS]

00:53:21   wasn't work I had I can get a parent when I was at the Apple Store new one [TS]

00:53:30   I for some reason the genius of doing it and i just think that it's got to and I [TS]

00:53:34   think Apple problem I think that they're aware of this cuz i think thats how high [TS]

00:53:38   their aspirations are but all these little fiddly little problems are fine [TS]

00:53:42   for something like the pebble that's aimed at a certain sort of people who [TS]

00:53:46   publicly advertises to and when you charge the sort of prices that advert [TS]

00:53:51   you know charges people do you know this sort of finicky trying to get one piece [TS]

00:53:57   of technology to talk to another is just what we're used to and that's acceptable [TS]

00:54:00   I think that Apple has raised the bar with so many other things in their [TS]

00:54:06   ecosystem and with the pricing that they charged and the sort of you know [TS]

00:54:13   consumer accessible luxury message that they're putting forth that's it's just [TS]

00:54:19   not acceptable it's interesting wrinkle I will say the beyond the applet again I [TS]

00:54:25   think I i feel like the fact that it shipped these hybrid apps was very [TS]

00:54:31   concerning to me as well as well as a whole [TS]

00:54:34   like hoop someone she said no to that that that aside the single like the the [TS]

00:54:41   the biggest issue I have with the watch and i've still worn everyday and I [TS]

00:54:45   missed it was gone by is I do I'm not like oh some watch connoisseurs only [TS]

00:54:52   have one Swiss watch that I got for my wedding for my in-laws but I i misss [TS]

00:54:57   wearing it like I miss going into like I'm going to a nice story and I can be [TS]

00:55:01   dressed you know jeans and a shirt but you know you've you're wearing like that [TS]

00:55:05   nice lots like it it's there's a certain sense in feeling that comes from from [TS]

00:55:10   that and I don't get that from the apparatus stainless steel with this team [TS]

00:55:14   is still bad you know it's you know relatively high model but it definitely [TS]

00:55:18   well I absolutely think that it works a lot better than [TS]

00:55:23   the impeachment watches agree disagree it still feels pretty geeky and not not [TS]

00:55:32   like a luxury item even if it's the qualities nice the workmanship is nice I [TS]

00:55:36   miss not having that luxury item and i know im wearing it anyway I'ma geek in [TS]

00:55:43   part because like I said that I find the notifications and the net or IM or find [TS]

00:55:48   that not buzzing in my pocket really nice but I get what they're going for [TS]

00:55:53   that I use for me I'm not sure that they delivered on that specific point you [TS]

00:55:59   just traveling how do you how do you find traveling with the airport now it's [TS]

00:56:04   great like I said I find it I think it's great because the multiple large faces [TS]

00:56:09   you can set like i said i buy a custom watch these just for just for the trip [TS]

00:56:13   which was super super valuable and because I'm lazy I don't have 0 battery [TS]

00:56:18   life issues even the flying that trip you don't know if no problem as far as [TS]

00:56:25   battery life goes it is surely if you don't do a workout it is get out I find [TS]

00:56:32   that it's half great for traveling and half terrible for traveling and I'm not [TS]

00:56:37   sure interesting so like I i do think that the directions are pretty grade I [TS]

00:56:45   never use that because we just had to drive somewhere and we don't have liked [TS]

00:56:50   it dashboard GBS type thing I find getting the directions on my wrist while [TS]

00:56:53   driving the car to be just terrific absolutely terrific and i know im [TS]

00:56:57   thinking about it you know that it's going to take me when I gotta turn [TS]

00:57:02   coming up and I can glance and see it really really liked it for that I like [TS]

00:57:07   it for little things like as convenient as it is if a boarding pass on the watch [TS]

00:57:12   in a way like you said with passbook that it just comes up like knows you're [TS]

00:57:15   at the airport and just comes out good how many especially your traveling with [TS]

00:57:20   kids [TS]

00:57:21   times your arms are full or you just don't feel like digging through it's [TS]

00:57:25   it's pretty cool for stuff like that i remember i Amtrak train one time and I [TS]

00:57:33   have my boarding pass [TS]

00:57:34   watch and it's just so great cause you're an Amtrak you are you sit down [TS]

00:57:38   and you wait and they come around and get your tickets and so instead of [TS]

00:57:42   having to sit there with her ticket our fish in your pocket or something they [TS]

00:57:45   just had already right there really great thing I don't like about traveling [TS]

00:57:50   with the Apple what is a really don't like having to set up another charter in [TS]

00:57:55   a hotel [TS]

00:57:57   it really didn't really was it was like I just give up on a farm I'll watch [TS]

00:58:05   every time to just forget it I'll put it back on when I go home because it's just [TS]

00:58:10   got to be too much rain we just had too many you know three phones and three [TS]

00:58:14   Apple watches was just too much especially if you are staying in a hotel [TS]

00:58:21   room that doesn't have many outlets are ya [TS]

00:58:25   most hotels even you know when I get is probably a factor of eight but you know [TS]

00:58:28   even that at two major hotels its heart the one we're at Disney add additional [TS]

00:58:34   problem where it was sort of a lot of the sockets they were loose and so like [TS]

00:58:38   sometimes you don't have a charger and then it wouldn't but inside the three so [TS]

00:58:42   we did have a tangle of these white cables and it took you just look for a [TS]

00:58:46   lightning or what happened to be the one day as I had attached it to the thing [TS]

00:58:52   and I went to bed in the morning and it was dead [TS]

00:58:56   sort of thing and it wasn't plugged in then it was rain it was just an [TS]

00:59:01   unplugged in charger and I was like you know what that would put this away where [TS]

00:59:06   ya no that's definitely that's definitely a good point I think it's [TS]

00:59:11   kind of a one that when those ones that will never go away it does it gives me [TS]

00:59:18   his the outside the anxiety a get is then when I don't wear and we're at the [TS]

00:59:26   theme park and I walk 10 miles [TS]

00:59:29   get any points to beat the game vacations working against you yes [TS]

00:59:35   absolutely yeah it's funny the the whole like I haven't turned in those [TS]

00:59:43   notifications off the the i would tell you the our notification to stand up is [TS]

00:59:50   really irritating when you're on a plane by Esteban haven't turned off out of [TS]

00:59:55   some misguided notion that this is gonna you know the area would be bad for my [TS]

01:00:00   health to turn it off even though I never listened to it but I think I've [TS]

01:00:08   talked about this on the show before I think that and again I say this knowing [TS]

01:00:12   that famous last words is trying to tell some engineer what seems like it should [TS]

01:00:17   be easy to my guess it should be easy but it seems to me like it should be [TS]

01:00:21   possible for the watch to make a very educated guess that you are on an [TS]

01:00:26   airplane is it in knows when you're at an airport and its good point right and [TS]

01:00:34   especially if it knows that it has a passbook or called in I was nine wallet [TS]

01:00:41   and tree for a flight and it knows what time the flight is and if they can [TS]

01:00:48   somehow I guess it doesn't happen all altimeter right but there ought to be [TS]

01:00:55   some it just seems to me like there ought to be some kind of way that it can [TS]

01:00:59   figure out that you're probably on a plane and maybe it could even ask you [TS]

01:01:02   may be the key to even say are you going to be on a plane [TS]

01:01:04   when are you getting on this flight and then not ask you for that I have to [TS]

01:01:08   admit that that is I find that to be terribly annoying too because especially [TS]

01:01:11   in this you know second third fourth hour flight when you're really starting [TS]

01:01:16   to get antsy and you're like I just got them playing we get to where it's going [TS]

01:01:19   and then your watches like stand-up move around and say screw you I'm so when I [TS]

01:01:26   get your second third fourth hour characterization [TS]

01:01:30   after my my 13 hours yesterday to Lake the the standing indicator light can't [TS]

01:01:37   figure out whether actually standing or not either he just goes at the fed to [TS]

01:01:41   miss the hour no matter what [TS]

01:01:43   which is good just kind of annoying when you're walking around it taps on the [TS]

01:01:46   risk to stand up that's what seems that's weird though sometimes it seems [TS]

01:01:51   to know that you have been standing and it doesn't show it to you I don't get it [TS]

01:01:54   every every hour and 50 minutes I who knows maybe maybe maybe I don't but [TS]

01:02:01   there are some times when I am up and I and then it anyway that's the top [TS]

01:02:08   complained about the airport yeah I think that is where I i for the record [TS]

01:02:15   remain remain pretty bullish on it just because I think you know the the arc the [TS]

01:02:21   architect is interesting is even when all these apps are coming I'm still a [TS]

01:02:25   little skeptical about the apt situation I think I'm a citizen the show [TS]

01:02:28   previously that you know kind of what matters on for one area doesn't as a [TS]

01:02:33   matter of the next one just absurd matter on the phone I don't think it's [TS]

01:02:36   necessarily a matter for the watch where I think the watch remains super [TS]

01:02:41   compelling is as a way to interact with the world around you you know and like [TS]

01:02:47   when you can start your car with their unlocked doors with it or or identify [TS]

01:02:52   yourself with it that's when it's it's becomes just a must have [TS]

01:02:56   and really transformed what you do in the meantime like I've been very pleased [TS]

01:03:01   with the notification stuff and yeah I just wish that I was with that Apple [TS]

01:03:08   they just intercepted at all but i said i four times and you haven't taken the [TS]

01:03:12   bait yet so i know i mean i i I even asked her about it [TS]

01:03:17   in the live show you know was you know what was the thinking if you knew your [TS]

01:03:21   gonna have this fuller St cages too few months later even oh yes announcing it [TS]

01:03:27   in June doesn't mean it shipping its ship presumably until next month in [TS]

01:03:31   September but even so if if if that 1.0 white kid had never existed right now [TS]

01:03:38   people would be there be some jackass out there writing articles in having [TS]

01:03:42   written them all summer that Apple watches dead because it doesn't have any [TS]

01:03:45   third party software but in the grand scheme of things it would have only gone [TS]

01:03:50   five months without rate without saying something is like in in other reviews [TS]

01:03:56   would have during the Apple watch for it but like all but of course it will be [TS]

01:03:59   rectified soon like that's a very different than like the watch is slow [TS]

01:04:04   because I if you don't interact with the absent all the watch in my estimation is [TS]

01:04:09   perfectly acceptable and the new Apple that's not quite so secretive that Apple [TS]

01:04:14   that had Jeff Williams at recode conference in late may just say that he [TS]

01:04:25   could you know coyly say that this ties in with what you want to talk about that [TS]

01:04:30   cars are the ultimate mobile device you know more or less [TS]

01:04:35   not saying yes we're working on a car but really towing getting right up to [TS]

01:04:39   the line I think that that Apple today's Apple could have also said at the exact [TS]

01:04:46   same event you know maybe a tree code that yes we are working on an SDK for [TS]

01:04:50   Apple watching will have you know stay tuned for WBC next month right you know [TS]

01:04:55   i i actually agree it could have come out you know and even could have come [TS]

01:04:59   out maybe it could have even come out at the when they had the event in March [TS]

01:05:03   where you know the second event where they you know she did the things and [TS]

01:05:06   even said you know and you know state to know BC [TS]

01:05:10   weighing in at attaches that but like this is that's what Apple does like you [TS]

01:05:15   I mean when your I'm sure your priority that one of your what is your best [TS]

01:05:20   article is not on during fireball dot com [TS]

01:05:23   have said that yeah the way I made that mistake once the macrolide is not [TS]

01:05:30   helpful roles like their version ones are supposed to be under under featured [TS]

01:05:36   like there's there's there's a there's two things that are a product of a [TS]

01:05:42   measure on one is the features but the other one is is like how done it is [TS]

01:05:45   completed is in by completing a mean that it fully featured I mean that the [TS]

01:05:50   features that are their work perfectly and you like what Apple's always been [TS]

01:05:55   good at is yes well this is a version 1 it's going to be missing a lot of stuff [TS]

01:05:59   but whatever is there's gonna work really really well remember the iPhone [TS]

01:06:02   one like that that is arguably the most stable iPhone of all right i mean that [TS]

01:06:06   that thing was was incredible for what it was even though it was missing all [TS]

01:06:11   kinds of white basic stuff you know [TS]

01:06:15   copy and paste and all that although we cannot name but was there worked [TS]

01:06:21   perfectly [TS]

01:06:22   better in general in Apple's might have to ship without a featured all been to [TS]

01:06:26   ship with a crappy version of the feature exactly exactly in and that's [TS]

01:06:32   what's so funny about the watch our concerns me as an apple observer is to [TS]

01:06:37   me the aptitude haitian is is is adding it because to check a box and it's [TS]

01:06:42   adding us poor implementation of it instead of taking the lumps for you know [TS]

01:06:47   in reviews for missing something [TS]

01:06:50   it added something in it and a poorly and that's that's a problem it's almost [TS]

01:06:56   like they took somebody who knows maybe everybody was in agreement and it wasn't [TS]

01:07:00   a fight about it but it seems to me like something that maybe was an internal [TS]

01:07:04   debate that there were had to be some people [TS]

01:07:07   who thought the same thing we do and it makes me think that the faction that one [TS]

01:07:12   out and shipped it to the wrong lesson from the iPhone because famously we know [TS]

01:07:20   that in hindsight famously with the original iPhone it didn't ship with a [TS]

01:07:25   SDK and I don't think it would have under any circumstances even if the [TS]

01:07:30   whole company was a unanimous that we need to have apps for this thing back in [TS]

01:07:36   2007 @ still wouldn't happen because the OS was still they didn't they weren't [TS]

01:07:40   ready to have public API and that's one thing Apple's always or at least the [TS]

01:07:44   next side of Apple even actually the non ex I think it's been pretty good about [TS]

01:07:49   over the years is that they you know once they publish API's they're pretty [TS]

01:07:53   you know pretty good about supporting them going forward until their [TS]

01:07:57   deprecated they don't really change things like that but famously you know [TS]

01:08:03   there are people in jobs was on that side of it that really thought that they [TS]

01:08:08   didn't need ups this you know we can do all the apps you need it would more or [TS]

01:08:13   less be like what Apple TV has been up till date we're not that they wouldn't [TS]

01:08:16   have new apps going forward but they would be things like the YouTube app or [TS]

01:08:20   they would do them in partnership with somebody else and that if maybe if there [TS]

01:08:24   was a Netflix app two years later Apple would write the Netflix app and put it [TS]

01:08:29   on the phone in with API help from Netflix and stuff like that that they [TS]

01:08:33   could just do it all themselves and have does he know couple of dozen apps and [TS]

01:08:40   that the other side was no we should never happen and they looked at how this [TS]

01:08:45   when and how the App Store was so has now become so essential to the success [TS]

01:08:49   of the iPhone and the iPad and just blindly said therefore we need to do [TS]

01:08:57   this for the watch and we need to have it right away I agree yeah I use I use [TS]

01:09:06   overcast sometimes but that's about it I tried the I tried the SPG you are a [TS]

01:09:15   keyless entry by the I it was too much hassle going to be out quick in like it [TS]

01:09:24   would work better if they had like a beacon or something so came up [TS]

01:09:26   automatically that would be awesome in so that's gonna be like my whole vision [TS]

01:09:30   about your watch do stuff for you it was great to watch his great double double [TS]

01:09:36   click it and do it it needs to be that easy to have you watched interact with [TS]

01:09:40   the environment actually only open up the app screen find the SPG app open it [TS]

01:09:45   quick to unlock key I get a multi-step process that was totally not worth it [TS]

01:09:51   on the phone on the phone the phone work great because made it to the phones [TS]

01:09:55   batteries to open the app but other than that I haven't touched at all [TS]

01:10:03   longtime yeah I very seldom go back to that app screen and just for example 822 [TS]

01:10:10   time this ninety-minute episode the talk-show wanted to run the timer on my [TS]

01:10:13   watch and the way I wrote I'm sure is I know that there are over from the left [TS]

01:10:18   is the chronograph watch face and i cant which I love for doing timing because I [TS]

01:10:24   just don't have to launch anything there's a button right there on the [TS]

01:10:27   watch face that starts a stopwatch [TS]

01:10:30   no i i i i put I Marion Ave timer and alarm on my watch face and those are [TS]

01:10:36   that's what I used by far the most applications in they work well because [TS]

01:10:41   their native to the watch that there's no there's no wagon using them they were [TS]

01:10:45   they were quickly yeah so it will be a long night I think that we'll see what [TS]

01:10:55   happens this version 2 outside I'll be interested to see which ones [TS]

01:11:00   breakthrough you know what i was gonna stop I was gonna move to a new topic but [TS]

01:11:05   the other thing I knew I wanted to say something so great he said that is that [TS]

01:11:08   I'm thinking this is my hunch [TS]

01:11:11   can't I don't have concrete examples but my hunch is that the third party he [TS]

01:11:18   isn't the app like the the delivery whether it's technically in code that in [TS]

01:11:24   a.a bundle but the concept of a nap but faces a user and in iowa's parlance a [TS]

01:11:32   nap is the thing that is an icon on the home screen and you launch it and then [TS]

01:11:36   it gets the whole screen and then you interact with it until you hit the home [TS]

01:11:39   button go back to the home screen allows for Babs and Apple white house that they [TS]

01:11:45   have this thing full of absentee luncheon and takes over this I think I [TS]

01:11:48   just think it's the wrong word metaphor [TS]

01:11:52   package to me what's interesting and what works best from third parties right [TS]

01:11:58   now are the notifications and the ones that are smart and that you can tap and [TS]

01:12:03   get a list of buttons they give you options to do things like that I use for [TS]

01:12:08   certain reminders and I have you have you tried to look yet from Microsoft [TS]

01:12:12   email client now they have an excellent Apple Logic actually for that exact [TS]

01:12:16   reason you get notification email you scroll down and there is archived we do [TS]

01:12:21   a little later like whatever whatever the actions you wanna do on an email and [TS]

01:12:25   yeah it's always an occasion later into actually that is actually an application [TS]

01:12:29   that I use even though I never actually launch the application right you're not [TS]

01:12:33   really using it in the apt metaphor you using it in this notification metaphor [TS]

01:12:37   and you don't have people who put that together aren't writing all absurd to [TS]

01:12:41   say okay after this notification here is the list of the actions we want to [TS]

01:12:46   present and then you do these actions and yes they've written a peres code [TS]

01:12:49   that when you say archive nose and tells the app ok take that email message and [TS]

01:12:54   move it to the archive folder but it it from the user doesn't feel like using an [TS]

01:12:59   app and the other thing that I think might be a big deal [TS]

01:13:02   watch watch OS 2.0 our third-party complications yes being able to put [TS]

01:13:10   those complications on your watch faces I think could be a real step up in [TS]

01:13:16   within a month or two everybody's gonna be like I can't believe we live without [TS]

01:13:19   this I've got my favorite thing you know he scores right here or whatever your [TS]

01:13:25   favorite thing again again again that's not really that's not an app it's not [TS]

01:13:30   using it as an apt using it is this little thing my face that you can tap [TS]

01:13:35   and launch the app that you don't really think of it that way I think in [TS]

01:13:40   indicating the hearing is all of them are are in this weather watches [TS]

01:13:46   compelling is the degree to which it integrates with like the external world [TS]

01:13:51   as opposed to being like all include into an app like a nap on the phone what [TS]

01:13:56   makes the phone amazing is the phone anywhere you go you're connected to [TS]

01:13:59   internet and all apps as your you've read about it unlike you have the web [TS]

01:14:03   you know HTTP is thriving even if WWE is you know kind of a decline in mobile and [TS]

01:14:13   if you that's what makes the phone remarkable is the way it keeps you [TS]

01:14:16   connected to the internet everywhere but that that implies a different user [TS]

01:14:21   experience when you're inside of an out because you're you're not actually in [TS]

01:14:24   the apt inside of Facebook we're inside of Twitter you're inside of whatever [TS]

01:14:29   your the New York Times whatever whatever it might be [TS]

01:14:32   whereas the watch them with a complication what what it's doing is [TS]

01:14:35   that complication is putting the information into you like your external [TS]

01:14:40   world or the notification of interrupting what you're doing now and [TS]

01:14:44   and the context they are operating in is not contained within the device it's [TS]

01:14:49   like your world context and I think that hints that why why I'm still both on the [TS]

01:14:54   watch and why I think you know in the long run this will be not just a luxury [TS]

01:14:58   but but more much more of a must-have device is the degree to which will let [TS]

01:15:04   you integrate computing with everything around you [TS]

01:15:07   the physical world not just the virtual internet world while said I mean take a [TS]

01:15:12   break here in thing or next month so it's our good friends at Warby Parker or [TS]

01:15:17   B Parker believes that person [TS]

01:15:20   correction I glasses simply should not cost 300 bucks or more they bypass the [TS]

01:15:24   traditional channels so higher-quality better-looking prescription eyeglasses [TS]

01:15:29   online at a fractional fraction of the usual retail prices starting at just 95 [TS]

01:15:36   bucks their designs are vintage inspired with a contemporary twist every parent's [TS]

01:15:42   custom fit with antireflective anti glare polycarbonate prescription glasses [TS]

01:15:47   lenses every pair comes with a very nice hard case and cleaning cloth so you [TS]

01:15:53   don't need to buy overpriced accessories and they now offer for our older or [TS]

01:16:01   older friend progressive lenses aka bifocals but because they don't fancy [TS]

01:16:08   stuff with a computer to make the two lenses together anyway those are usually [TS]

01:16:13   very expensive or bees progressive lenses started just $295 including the [TS]

01:16:19   frames David distant prescription at the top and the transition to a reading [TS]

01:16:23   lines and their progressives are digital free form lenses that the most advanced [TS]

01:16:31   progressive technology higher position and a larger field of vision than [TS]

01:16:36   traditional progressive lenses buying glasses online sounds like it would be [TS]

01:16:40   risky right because it's like you go to a glasses story and you know you start [TS]

01:16:44   trying these things on right there in the store while you're trying one you [TS]

01:16:48   you're going through a whole bunch of pairs in this that he has you covered [TS]

01:16:54   makes it super-easy you go to the website and you pick up the glasses you [TS]

01:16:58   like up to five pairs and they just send them to your house [TS]

01:17:02   free of charge and you borrow five at a time taking your house [TS]

01:17:07   triumph on home at your own pace [TS]

01:17:11   see which ones you like to buy them you can use your computer's webcam and they [TS]

01:17:17   have tools to help you do the things that the things that you know [TS]

01:17:21   it matters like how far apart your pupils are you know whether it's you [TS]

01:17:24   know 1700 metres centimeters or 16 or something that they have a simple little [TS]

01:17:29   if indeed centimeters you can have a problem for a partier I don't know 23 [TS]

01:17:38   inches whatever centimeters in inches would be seven inches maybe a few [TS]

01:17:46   walleye anyway we need credit card which is a standard size and Cameron knows how [TS]

01:17:53   hard it is and it measures you distance I've done in that I have these were be [TS]

01:17:57   partners III their best classes that I own and added there you know the [TS]

01:18:04   distance thing worked it really feels like a real parent classes so you can [TS]

01:18:11   try them at home see which ones you like no obligation to buy if you get five [TS]

01:18:16   glasses and almond you don't like any of them all back and there's nothing [TS]

01:18:20   nothing except put them back in the box with the prepaid label and dropping it [TS]

01:18:26   off whenever you have to do to get back in the UPS's him that they also have [TS]

01:18:32   sunglasses prescription and non-prescription polarized sunglasses [TS]

01:18:37   anyway the last thing they want me to mention it is a great thing is that they [TS]

01:18:44   believe in giving back to the world and for every pair of glasses Warby Parker [TS]

01:18:48   cells they give another pair to someone in need through a whole bunch of vision [TS]

01:18:55   charities you can check it out her website analyst who they are but they go [TS]

01:18:58   all around the world and it truly is a remarkable things just imagine what that [TS]

01:19:02   would be like if you can even see clearly didn't have the money or the [TS]

01:19:07   resources to get just a simple little $95 pair of eyeglasses that could fix [TS]

01:19:12   the problem [TS]

01:19:13   well be partners is working on that so that's really great they've been doing [TS]

01:19:17   that for years so here's what you do go to Warby Parker dot com slash the talk [TS]

01:19:24   show I believe correct 10 seconds [TS]

01:19:27   but go there and check it out and my thanks to worry Parker three classes I [TS]

01:19:37   will say I quick to the conversion of the centimeters to inches using [TS]

01:19:41   spotlight which I used to be a third-party resources I used to be a [TS]

01:19:44   huge watch party user yeah I can keep their life without [TS]

01:19:51   why would I was a very long time basis what happened was there I their copy [TS]

01:19:57   paste functionality was we had this weird bug for a very long time never [TS]

01:20:00   complain about it and so I gave up in an app using another another clipboard [TS]

01:20:05   manager which by the way I will say like that's the number one reason I don't use [TS]

01:20:09   nothing more than I do is because I can't always something so I tried out [TS]

01:20:22   when we tried using this and using spotlight I did have to add using Pierce [TS]

01:20:29   added something called flashlights flashlight adds a bunch of additional [TS]

01:20:33   functionality to spotlight include the ability to like I can search directly in [TS]

01:20:38   different amines or there's a there's all kinds of stuff it adds on to it to [TS]

01:20:42   make it much more wants part like with like the other custom actions are you [TS]

01:20:45   can do but I have to admit I i have been with it for like six months down pretty [TS]

01:20:50   I'm pretty happy with it I never heard of this yeah I could use straight solid [TS]

01:20:57   I have to have the stuff that me pasting it into their shoulders [TS]

01:21:10   how we doing on time or or running for too long ride an hour and 16 minutes we [TS]

01:21:15   have forty minutes technically to do the rest of the show runs but not too long I [TS]

01:21:23   really do I really do wanna get your thing on this car thing so here's here's [TS]

01:21:27   my here's my conundrum in a nutshell with the car thing is the issue I have [TS]

01:21:32   with obviously there was a smokin think there'd be fire there's two possible [TS]

01:21:37   outcomes here one is that Apple produces like a normal car which i think they [TS]

01:21:41   could do a good job in her car in very competitive except that I have questions [TS]

01:21:46   about the long-term trajectory of the car market particularly the rise of [TS]

01:21:49   Cooper and and car-sharing author thing I think in the long run [TS]

01:21:53   car ownership is likely to decline which seems odd to watch into that the other [TS]

01:22:00   options do the self-driving car which i think is you know he is certainly the [TS]

01:22:04   directory but then I questioned Apple competence in employing office off [TS]

01:22:09   driving car which seems to fit much more googles strength particularly the with [TS]

01:22:16   the data intensive approach they're taking to it I i just i mean there's [TS]

01:22:21   lots of smoke here but it just doesn't seem to quite add up for me maybe this [TS]

01:22:28   comes from my legs that use a news app national watch I don't because it's [TS]

01:22:32   unusable either in Taiwan I tried it when I first got the watch and it made [TS]

01:22:37   it told me to make to illegal turns both of which will get me killed so I don't [TS]

01:22:44   know why I'm baffled about the whole thing to be helpful I'm just so i cant [TS]

01:22:49   figure out what I think just a rehash as of this recording we are recording on [TS]

01:22:55   Wednesday August 26 show part about tomorrow [TS]

01:22:59   some of the smoke that appeared in the last over the summer [TS]

01:23:04   a whole bunch of hirings at Apple that we have spotted from like linkedin [TS]

01:23:09   profiles changing and etcetera of car people of various sorts it doesn't even [TS]

01:23:16   matter of people with experience in the car industry or from Tesla from BMW [TS]

01:23:22   what have you and it doesn't make any sense for Apple of hired all of them are [TS]

01:23:28   something car related and then there was the thing who got that scoop where Apple [TS]

01:23:35   is trying to book The Guardian did ya a test track that and and I took issue [TS]

01:23:42   with it and just my point was that the Guardian's headline was something about [TS]

01:23:46   Apple you know shows that Apple is working on an autonomous car and I [TS]

01:23:51   didn't see that as being evident that it was an autonomous car right could have [TS]

01:23:56   been a normal car yeah and it would people said to me and responses that [TS]

01:23:59   it's not just a test track it's like a little fake town this area [TS]

01:24:04   naval base San Francisco or something and that it doesn't make sense for [TS]

01:24:09   anything other than a naval Thomas car because if you want to test a regular [TS]

01:24:13   car he contested I'm not sure that holds though because I think Apple definitely [TS]

01:24:17   wants testing area nearby so the fact that they could get a test track in [TS]

01:24:22   Detroit or something like that that doesn't help them and who knows maybe [TS]

01:24:27   there are some minor autonomous features in a collision detection or something [TS]

01:24:31   like that they're working on but that it's not really a self-driving car [TS]

01:24:34   because that thing to me and I maybe I'm wrong I hope I'm wrong I I think so [TS]

01:24:38   German cars sound great I really hope that they come sooner than later I hope [TS]

01:24:42   you know it sounds fantastic [TS]

01:24:46   it just seems to me though my gut feeling is that way off thats it thats [TS]

01:24:50   really far off in the future not read it sounds like we're in the same boat here [TS]

01:24:57   which is interesting to some people I mean like it seems like we're far enough [TS]

01:25:01   out that Apple wouldn't need to wait for that if that if they want to get into [TS]

01:25:04   the car business and that they can do this iterative get in and start figuring [TS]

01:25:09   out how to sell them around the country in the world you know get in and start [TS]

01:25:15   doing that before they have the self-driving aspect down and then do you [TS]

01:25:21   know and then come out with up to come out with a self-driving car at the same [TS]

01:25:25   time that they would have anyway you know and and on a longer scale like what [TS]

01:25:29   I was saying before about the App Store for the iPhone that it didn't make sense [TS]

01:25:33   even if they had [TS]

01:25:34   in a hundred percent internally committed which they weren't but even if [TS]

01:25:37   they had been internally committed to we should do in App Store for the iPhone it [TS]

01:25:43   didn't make sense for them to wait until 2008 to ship the first one the one that [TS]

01:25:47   is shipped in 2007 was totally worth shipping did I think I'll be told they [TS]

01:25:51   were doubtful if they could shipping a car in 2020 that is sort of traditional [TS]

01:25:57   in terms of how you drive it and doing a self-driving car 2025 that's that I like [TS]

01:26:04   that that make sense in being because I they're still clearly a significant [TS]

01:26:08   market for for a car now and for all the various reasons like I mean biondi [TS]

01:26:14   you know john loves cars but also just from pure finance perspective there's a [TS]

01:26:18   lot to like about a balloon a car and yes and the other thing is if they start [TS]

01:26:24   out with normal cars they could outfit those cars with all the sensors and [TS]

01:26:29   stuff to start gathering data that would go into a self-driving car like what you [TS]

01:26:37   know Google mapping cars on the road a broken could theoretically get much like [TS]

01:26:43   actual cars on the road [TS]

01:26:44   gathering data improving you know their their data set in there over the stuff [TS]

01:26:49   that I think of it as being a multistage process that's when they were [TS]

01:26:56   satisfactory answers I think you've been productive I appreciate it I just wrote [TS]

01:27:01   them down but I've had them in my head [TS]

01:27:03   dangerous for me to walk around so now I've got them written down but I've got [TS]

01:27:08   three reasons why they make sense for Apple why Ms financial cars are [TS]

01:27:14   expensive and they are big business there are millions of cars sold in the [TS]

01:27:20   world and they sell for tens of thousands of dollars so that's a good in [TS]

01:27:26   general business to be in [TS]

01:27:28   to the market is ripe for technical disruption and it is it's already [TS]

01:27:34   happening moved to electric drivetrains and stuff like that [TS]

01:27:40   power power sources and the way that dr dre interchanging based on and self [TS]

01:27:47   driving as in other areas I guess it's unrelated I guess you could ever stop [TS]

01:27:51   driving a car that runs on gasoline and you can certainly have a self-driving [TS]

01:27:56   but that's too big areas though weathers enormous disruption and so it's time you [TS]

01:28:03   know the market is obviously going to change in the car markets gonna look a [TS]

01:28:07   lot different than 20 years now and that's not necessarily true now from [TS]

01:28:11   where it was twenty years ago right the pop top carmakers today are pretty much [TS]

01:28:15   the same ones top carmakers twenty years ago and cars are technically very very [TS]

01:28:20   similar I don't think that's going to be true twenty years so it's a good time to [TS]

01:28:24   get in and they get to a point on that when computers come into a new market [TS]

01:28:34   and there's the old standbys and then there's the computer companies its the [TS]

01:28:42   computer companies it seemed to do better building the new the old then [TS]

01:28:47   then the old thing makers are computerizing there things so yeah it's [TS]

01:28:55   a dream is a perfectly built these phones and pagers and all of a sudden it [TS]

01:29:02   got to a point where these things could be real computers and all that sort of [TS]

01:29:06   an arbitrary distinction saying that you know today's smartphones are real [TS]

01:29:09   computers in the rim models from ten years ago or not but I I stand by it and [TS]

01:29:16   that companies like Apple were better at making phones even if the famously don't [TS]

01:29:23   like the first phone dropped calls whether that was a tease falter Apple's [TS]

01:29:27   fault whatever [TS]

01:29:28   Apple got better making phone antennas lot quicker REM gun building computers [TS]

01:29:33   think that the same thing that happened cars computing matters I think Apple is [TS]

01:29:38   going to be able to make a card easier than even BMW or Mercedes companies with [TS]

01:29:44   good you know well-run companies with good histories ago computers [TS]

01:29:49   there's also a third factor is very simple [TS]

01:29:52   the car market has always been a hundred years and counting and market where [TS]

01:29:58   design matters [TS]

01:29:58   design matters [TS]

01:30:00   and that plays into Apple strength when I just that is without a couple things [TS]

01:30:05   out when they first came out I wrote an very similar article like saying there's [TS]

01:30:09   actually a lot of things that make sense and I would you nailed most of them out [TS]

01:30:13   just add from the design design matters perspective the making electric cars got [TS]

01:30:23   a lot simpler so [TS]

01:30:26   or whether Karzai relative to a mechanical car is a much simpler thing [TS]

01:30:30   to build motors are much more will unite national car like is a controlled [TS]

01:30:35   explosion happening constantly and so that the level of refinement need to [TS]

01:30:41   build a quality engine and all that sort of things is much different in much [TS]

01:30:45   different skill set then that electric car where it so it's much easier to [TS]

01:30:49   enter the market now than it was and what happens is you know I think you're [TS]

01:30:53   driving up this because that having engine expertise in having know how to [TS]

01:30:59   build a great combustion engine is no longer a price of entry that changes [TS]

01:31:06   what matters the priority so used to be that you first off making a good Angeles [TS]

01:31:12   table stakes and then you could get to the quote-unquote user interface but now [TS]

01:31:18   that the engine is no longer price of entry what matters most [TS]

01:31:23   has changes because there there is not there is there's new table stakes just [TS]

01:31:27   look at what BMW's names down to four right [TS]

01:31:30   the variance motor works exactly exactly and so this is my second point which is [TS]

01:31:36   that the reason why I think you you said that the list of top makers will be very [TS]

01:31:41   different twenty years and is today is it's any time because this fundamental [TS]

01:31:46   change from from mechanical to electric and get this an iPod Touch himself [TS]

01:31:49   driving stuff which I think you perfectly articulated is gonna be a [TS]

01:31:52   separate event because you have this shift from mechanical to electric it's [TS]

01:31:58   everyone's starting from the same spot [TS]

01:32:01   objectively in this like going to mobile right it wasn't ever like all Microsoft [TS]

01:32:06   miss more often dismal they were they were on mobile earlier than anyone else [TS]

01:32:10   the issue was that [TS]

01:32:11   what mattered in mobile it was a brand new paradigm being good at the desk top [TS]

01:32:15   10 advantage of mobile in fact if anything it made Microsoft worse off [TS]

01:32:21   because the temptation to do take the desktop paradigm in stick it on a mobile [TS]

01:32:28   was overwhelming and it's like what they did right Windows Mobile actually had a [TS]

01:32:32   start by a start button you press the stylist in a pop-up windows ninety-five [TS]

01:32:38   menu and I think it's probably gonna be the same challenge with with cars the [TS]

01:32:45   mechanical it's not just that the mechanical guys no longer have an [TS]

01:32:49   advantage over the electric guys if that they're actually at a disadvantage [TS]

01:32:53   because they will be much less capable of truly starting from with a fresh [TS]

01:32:59   sheet and rethinking what a car means and if electric start with the idea that [TS]

01:33:05   is going to be a car and all that other stuff that has to gym goes away then [TS]

01:33:10   yeah I have you like a 17 screen in in their car right that's actually much [TS]

01:33:15   more important and and I think that's a reason why in these big transitions [TS]

01:33:21   the big players actually not completely transforming and look at my reasons are [TS]

01:33:27   no one they're expensive in its people spend a lot of money on the 22 market [TS]

01:33:32   right protect disruption three it's a market where designers historically [TS]

01:33:36   mattered that there's the same three things going on with the watch people [TS]

01:33:41   spend a lot of money on watch it right for technical disruption and by what I [TS]

01:33:47   mean by that is that we we've reached a point where you can build a UNIX [TS]

01:33:52   computer that runs in a wide size device which is networked which is a point of [TS]

01:33:59   disruption to the did you know whether or not you know who knows maybe the [TS]

01:34:02   digital watches are gonna die again [TS]

01:34:04   bbw fat ladies but there certainly seems like it's time for disruption because it [TS]

01:34:09   wasn't possible before and it is possible now [TS]

01:34:11   and three it's a it's a market where design matters well that's absolutely i [TS]

01:34:15   mean I don't know that that's more true for any market of the watches maybe you [TS]

01:34:22   know you'd only other thing you compared to be women's fashion you know in terms [TS]

01:34:27   of importance of design and the incredible variety of it at the top [TS]

01:34:32   there so the exact same reasons I think that Apple's got in to watch market [TS]

01:34:35   exactly the reasons I get in the car market and it's exactly the same reasons [TS]

01:34:39   they got into the cell phone market they're expensive it's a market that's [TS]

01:34:43   right for technical disruption in an area where Apple's expert and design [TS]

01:34:48   matters what I would add I guess the thing would phrase about the Technol [TS]

01:34:53   disruption who would refine it further to say it's not that these decals [TS]

01:34:57   eruption it's that what used to be a mechanical object is becoming a computer [TS]

01:35:02   and a little computer company and a car today is a mechanical object laws [TS]

01:35:08   computer stacked on top of it like some models like nearly a hundred micro [TS]

01:35:12   processors but if you think like the reason why there's a hundred different [TS]

01:35:15   ones in all distinct and they all know it in why it's hard for you to a [TS]

01:35:19   mechanic even service a modern car is because they're all kind of tacked on [TS]

01:35:23   their tactic by if you start with the assumption that an electric car is a [TS]

01:35:30   computer with wheels attached then it becomes very obvious that a computer [TS]

01:35:35   company is going to is going to have an advantage in the long run and that's a [TS]

01:35:40   similar phone it it it was no longer a phone with you know calendar [TS]

01:35:46   functionality or functionality it became a computer that could also make calls [TS]

01:35:50   and that that that flipping of the paradigm is is what makes it an [TS]

01:35:55   attractive market for Apple for Google for the big software companies yeah and [TS]

01:36:02   I think you're exactly right and your example that the entrenched market [TS]

01:36:07   leaders are the ones about the heart of trouble [TS]

01:36:09   zooming out far enough to go back and just start over [TS]

01:36:13   that they've found best example that I can think of and I know I've done this [TS]

01:36:17   for years is the fact that the iPhone doesn't have a green make a call button [TS]

01:36:21   and a red Hang Up button up shirt and found an old mansion before I think [TS]

01:36:26   people have pointed their jobs you know there are certain phone to come up [TS]

01:36:29   before that didn't have those things but very few it is you know they're David [TS]

01:36:34   their way off in a corner of phone history every single mainstream cell [TS]

01:36:38   phone that was ever made before the iPhone had in fact the color is almost [TS]

01:36:41   never change they had a green button to make a call and a red button hang up the [TS]

01:36:45   call so getting rid of those buttons was just like a huge and end really does [TS]

01:36:51   relegating the phone to a nap status you know I've said this before too I think [TS]

01:36:55   in hindsight I think if there's a mistake that Apple's made in the you [TS]

01:36:59   know what's it been eight years since the phone I feel I really wish the day [TS]

01:37:03   would further reduce the magical nature of the of the phone app I don't want I [TS]

01:37:12   would like to reduce incoming phone call to the same sort of notification I get [TS]

01:37:16   from anything else I'll tell you why should it take over my screen and Indu [TS]

01:37:20   yeah sure let it out let me send ringtone so if I have the volume on [TS]

01:37:24   it'll play the ringtone but I don't want to take over the whole screen and if I [TS]

01:37:29   have it on silent I just wanted to drop down a little window shade at the top I [TS]

01:37:32   really their phone calls are just not that important to me so if anything I [TS]

01:37:35   feel like Apple has fallen behind in reducing the fact that the phone should [TS]

01:37:41   be just just a nap still has a few magical features you know when you get a [TS]

01:37:46   phone call the way it takes over no matter what you're doing but for the [TS]

01:37:49   most part they did and I don't think any of the existing phone makers would have [TS]

01:37:52   made that jump now that that's exactly where they could but they didn't write [TS]

01:37:58   well that's always the thing in this is the this is why I started succeed and [TS]

01:38:01   why incumbents fail like the incumbent to easily has more experience they have [TS]

01:38:05   more capital they're more money to invest but all that pales in comparison [TS]

01:38:10   to one year incentives and to your kind of preconceived notions like if you if [TS]

01:38:18   Microsoft came up there if you want to characterize the OS were computer is [TS]

01:38:22   like square like [TS]

01:38:24   make a physical object like they were motivated to make the most perfect [TS]

01:38:27   square in the world that fit this new paradigm of a PC [TS]

01:38:31   the problem is when the phone came along what you need with a triangle and [TS]

01:38:36   Microsoft was so invested in everything but their corporation in every [TS]

01:38:40   organization incentives were we're perfectly aligned to make the best [TS]

01:38:44   squares in the world which meant they viewed the triangle as a attempt to push [TS]

01:38:52   the square into it right [TS]

01:38:53   whereas if you started from scratch with the trip with the triangle is not just [TS]

01:38:57   that you you are starting from the same place as Microsoft CEO in equal chance [TS]

01:39:03   to them you actually a better chance you know what you're targeting and you don't [TS]

01:39:07   have all that baggage in Croft [TS]

01:39:10   famously disruption it such as that makes up that there's a financial aspect [TS]

01:39:14   where they want to keep the old financial strain but it goes deeper than [TS]

01:39:17   just find that finances it's like the weary way people think white is [TS]

01:39:22   condition for a certain view of the world and it's incredibly difficult to [TS]

01:39:27   break out of that particularly in a large organization where the stuff is [TS]

01:39:31   like is embedded deep in the culture in the way people think about things we [TS]

01:39:36   just we've gone over ninety minute but I'm just gonna call time out here and [TS]

01:39:40   I'm just going to say that the remainder of the show doesn't count I wanna take a [TS]

01:39:45   moment here during this time out and i wanna thank our third sponsor and its a [TS]

01:39:49   good friends at Casper Casper cells and obsessively engineered mattress is [TS]

01:39:54   shockingly fair price just the right thing just the right balance they take [TS]

01:39:59   to common technologies from modern mattresses latex foam and memory foam [TS]

01:40:04   and they put them together for just the right version you have to sit there and [TS]

01:40:09   choose between four different mattress types they they've figured out one thats [TS]

01:40:14   grade and you just pick the size you want and that's it that's all you have [TS]

01:40:18   to do it is so easy that to me is like the best thing about casper is that you [TS]

01:40:22   don't have to sit there and think what do I want this one [TS]

01:40:25   more memory or its heads bowed to rid of it now they just figured it out they [TS]

01:40:30   figure out the right the right mix and that's it seems crazy seems even crazier [TS]

01:40:37   and dialog glasses on but they've got the same type of thing you just call up [TS]

01:40:41   they send it to you it's a risk free trial I think it's a hundred days [TS]

01:40:46   something like that yeah it is a hundred eighty eight hundred days with the thing [TS]

01:40:50   by Kasper mattress hundred days if you don't like it [TS]

01:40:56   ship it back to them their mattresses are made in America and the prices are [TS]

01:41:01   just blow a good really just remarkable go if you don't believe me go to a [TS]

01:41:06   mattress store and try to find high quality mattresses these prices 500 [TS]

01:41:10   bucks for a twin 954 a king and all the sizes in-between in between 500 and 9:50 [TS]

01:41:19   it's an outstanding price point for a really good mattress I just it still [TS]

01:41:26   blows me away when I think about when I got they sent me one of these things [TS]

01:41:29   last year comes a little box you cannot believe that there is a full size [TS]

01:41:34   mattress in this little box and it's got instructions kind of waves as much as [TS]

01:41:39   you'd imagine that way but it is incredibly small box because it's [TS]

01:41:43   doesn't have springs and stuff like that that stuff is like ancient technology [TS]

01:41:46   just phone in ages Tanner somehow packet into this thing so you put it in a room [TS]

01:41:53   where you want the mattress that's the most important thing listen to the box [TS]

01:41:56   and then you open the box the right way and it's just make school noise that I [TS]

01:42:01   won't try to replicate as it just sucks in the air and then all of a sudden boom [TS]

01:42:06   you gotta matters in your room [TS]

01:42:07   it feels accurate living in Back to the Future something like the future of back [TS]

01:42:13   to the future where you know you put a little piece in that thing in 10 seconds [TS]

01:42:18   later you put pizza except instead of a pizza to mattress doesn't make sense I [TS]

01:42:23   hope so [TS]

01:42:24   could not be an easier way I've got a whole bunch of tweet and retweet people [TS]

01:42:29   are like buying these things and they all say the same thing when I thought it [TS]

01:42:32   was crazy to buy a Mac [TS]

01:42:33   actress online that I'd been listening to this thing on the talk show and I did [TS]

01:42:38   it and it is it's a great mattress I think I don't have this year for me this [TS]

01:42:43   could not this might not still be true but I believe it was it was true for a [TS]

01:42:46   while if you live in Manhattan you can get a Casper mattress delivered same day [TS]

01:42:51   by some cat on a bicycle which is crazy absolutely crazy so just dial up at [TS]

01:43:00   their website as Casper dot com but I do know that code the code is the talk show [TS]

01:43:07   and you'll get 50 bucks off by using that code so gotta casper dot com use [TS]

01:43:14   the code the talk show host a 50 bucks off so my thanks to them let's wrap it [TS]

01:43:22   up we gotta wrap this thing up [TS]

01:43:25   timeout can only last so long I have one last thing that I wanted to talk about [TS]

01:43:33   and that was this Amazon day in new york new york times you see this I did I [TS]

01:43:40   write I wrote a lot of a lot of Urdu daily updates in an article [TS]

01:43:44   yeah so first off I haven't read about it at all so how late you will first [TS]

01:43:53   there's an article just today on Twitter about someone who used to work for [TS]

01:43:57   Amazon who left a majority leaving at the same time [TS]

01:44:03   yeah and I saw that both got cut off from her insurance and which was claimed [TS]

01:44:08   to be a mistake and then came back or truck parts reports oregon is she was [TS]

01:44:14   basically marginalized and resigned a few months later which you know [TS]

01:44:19   certainly so I think just to be clear that sort of behavior in all the kind of [TS]

01:44:25   anecdotal allegations of treating a miscarriage poorly the cancer patient [TS]

01:44:30   like that's horrible and and deserves to be condemned the strongest possible [TS]

01:44:35   terms and I will say I believe that it happened because if you're in an [TS]

01:44:42   environment where they're pushing so hard [TS]

01:44:44   if you're if you're running wraps of the line like you're gonna go over it [TS]

01:44:49   sometimes so I actually tend to believe that there there is there isn't true [TS]

01:44:53   that stuff so that that that aside just be super clear that that that should be [TS]

01:44:59   tolerated and I hope that this will produce changes [TS]

01:45:03   secondly though the the issue I had with the New York Times article specifically [TS]

01:45:09   was in this sounds really like like silly but was the tone of it I there's [TS]

01:45:15   all these kind of throw a while ago you'll make a basic kind of marking the [TS]

01:45:19   person what was soaked sailing of Rosendahl to someone or like older [TS]

01:45:23   working so hard so you get scotch tape like there was kind of the the the Snort [TS]

01:45:29   and the disdain that in the condescension they felt it had that [TS]

01:45:33   really rubbed me the wrong way and the reason it did was the fact of the matter [TS]

01:45:40   is I know a lot of the renowned in Seattle I personally chosen not to work [TS]

01:45:44   at Amazon because I had a family and it's not great for that by all accounts [TS]

01:45:49   ever knows that but the flip side where have I been single I think I would have [TS]

01:45:53   loved the opportunity like I love the idea of an environment where they are [TS]

01:45:57   you like you should challenge something if you think something's wrong you stand [TS]

01:46:01   up be somebody's about position you tell me about presentation that happen at [TS]

01:46:05   Apple I got likely torn apart one time at Apple and like I think I did cry cry [TS]

01:46:10   at my desk and you know what I came back and it went to me doing the best work [TS]

01:46:14   I've done in my career and not only that it it instilled in me the understanding [TS]

01:46:20   that you can dig deeper in go down a deeper level and get something better [TS]

01:46:24   and I think that plays out and what i do today like really wanting to deliver [TS]

01:46:28   something beyond and I can trace it back to that happening and I am pretty [TS]

01:46:32   hesitant to all these people are paid very well they they all choose to work [TS]

01:46:38   there they could all get job somewhere else and I am little has been in my high [TS]

01:46:42   horse and tell it like that I need to take care of them and what they do [TS]

01:46:46   talking on Amazon's warehouse workers unhappy at the conversation because [TS]

01:46:50   they're too much worse position at the white collar workers that kinda aspect [TS]

01:46:55   yeah [TS]

01:46:57   you covered everything I wanted to cover and what kind of put your finger on it [TS]

01:47:01   better than me and I feel to me was the guy I hear you're saying about the [TS]

01:47:05   contents conversation about like you know that they're working they're [TS]

01:47:09   busting our asses for 20 hours a day answering emails after midnight to send [TS]

01:47:14   you know scotch tape to people overnight or did you know doing one day and said [TS]

01:47:18   to and I agree with that and I feel like that's sort of like saying that New York [TS]

01:47:23   Times writers are busting their asses to send popped up dead trees to people [TS]

01:47:28   the next every morning through your kind of missing the point it does make people [TS]

01:47:34   happy when they have good experience with Amazon right where you're like you [TS]

01:47:39   know your name pair of boots breaks and you can get like the exact right pair of [TS]

01:47:44   replacement shoelaces and there there the next day that's actually really cool [TS]

01:47:48   like whereas like free Amazon there or if Amazon doesn't have your looking for [TS]

01:47:53   it where do you go to get a specific kind of shoe laces in the real world [TS]

01:47:56   Lake they've made the world a better place I know there's other places or [TS]

01:47:59   even by Sheila's the Amazon but Amazon's often the place I go to first so I it [TS]

01:48:04   was at the beginning like if you have a great service experience again actually [TS]

01:48:08   brains your whole day that the order some shows up a day early like it's it's [TS]

01:48:13   cool in its ok that is cool [TS]

01:48:17   humans Lakewood not everything has to be white are eating their vegetables and [TS]

01:48:22   the other thing that really got me about it was the way that day I thought the [TS]

01:48:26   article really conflated entirely different aspects of it like exactly [TS]

01:48:30   what you said if there are eight our problems like like a lack of tolerance [TS]

01:48:35   you know poor poor poor responses after maternity leave or something like that [TS]

01:48:41   that's really bad i mean that's over the line and it really does a red alert [TS]

01:48:46   going off like that so I guess I should be flashing if it's that you you had a [TS]

01:48:50   crummy idea or poorly thought through idea [TS]

01:48:54   and you were told this is a crummy idea that poorly thought through that's harsh [TS]

01:48:58   and i've been there I mean I think everybody has I mean I've been there it [TS]

01:49:02   hurts but it's you know the way it works and I don't know how that's different [TS]

01:49:05   than other companies how is it different than Pixar which has a famously ruthless [TS]

01:49:10   not ruthless meaning mean or personal but just in terms of being really really [TS]

01:49:16   hard to get a story through and that they always say over and over and over [TS]

01:49:20   again everything sartre story and they have this story making process that [TS]

01:49:23   entirely collaborative and you have to keep coming back to the same group of [TS]

01:49:28   your colleagues and peers and presenting your story and they're gonna pick it [TS]

01:49:32   apart and tell you everything that's wrong with it and you keep coming back [TS]

01:49:35   that's how they make Pixar movies like Pixar movies don't get made and they [TS]

01:49:39   don't have the track record that they have one hit after another by having [TS]

01:49:43   story meetings where they want to make sure that whoever is presenting feels [TS]

01:49:47   good coming out of an apple to me there's that anecdote actually speaking [TS]

01:49:54   he shared it then but it was repeating that New Yorker article where John you [TS]

01:49:59   know i think is coming out of a meeting in either job I was asking jobs why he [TS]

01:50:04   was so critical or I have confided in jobs that he was disappointed [TS]

01:50:08   presentation as I heard the story was I can find a job that he was disappointed [TS]

01:50:13   presentation and and jobs at home like that was a very selfish thing to do and [TS]

01:50:20   I was trying to be nice to the guy and in jobs like know you were trying to [TS]

01:50:25   make him like you but you're concerned about him not liking you if you were [TS]

01:50:29   honest about the mistake they can actually you're doing an incredible [TS]

01:50:32   disservice if you're doing a company to service and you should be ashamed of [TS]

01:50:35   yourself and I was like just hope he was super pissed jobs he's using but it [TS]

01:50:41   totally transformed the way he knew his job in what he did I give he wasn't [TS]

01:50:46   honest with what was in front of him he was doing everyone into service in the [TS]

01:50:52   pursuit of wanting people to like him in like that was just deadly for him and [TS]

01:50:57   for the company and and all that and I'm eBay CEO says microsoft [TS]

01:51:04   in fighting in in always backbiting stuff the reality is the old Microsoft [TS]

01:51:09   legend has it back in the nineties when gates was there [TS]

01:51:12   vicious and business in a like this sucks like it should have been better [TS]

01:51:18   and frankly when I was there the issue that I have Microsoft was the way I [TS]

01:51:25   resigning to promote my first year was I was told by what was great but my how [TS]

01:51:30   was poor like basically I was toys to blunt and I like people uncomfortable [TS]

01:51:36   with my word I said in meetings and and like what happened was you do get the [TS]

01:51:42   back-biting business always exist humans that happens back channels in behind the [TS]

01:51:47   scenes right in the this is what are better it happened in the open in the [TS]

01:51:52   back channels where Microsoft thing is gone gone wrong in some respects is all [TS]

01:51:57   that business never went away just got taken off the top table being visible to [TS]

01:52:02   everyone got stuffed underneath and then you get this toxic environment that mean [TS]

01:52:08   you say I left over two years by now that's all right when they I remember [TS]

01:52:15   the last time I took a screenwriting class in college and i enjoy to [TS]

01:52:20   graceland was taught by a guy who used to work on Alf anywhere you know [TS]

01:52:26   everything from from PBS shows that would truly serious to the Alpha [TS]

01:52:30   Saturday morning cartoon show and he said that you know we had these cribs [TS]

01:52:35   every week everybody would you have to hand in your your writing on a certain [TS]

01:52:39   day and never copies and disease free digital everybody gonna copy and the [TS]

01:52:43   class and indeed after reading for the next class and then we would each have a [TS]

01:52:46   crit and everybody would discuss each others working he said this is how how [TS]

01:52:50   hollywood works you criticize the work not the writer not personally don't say [TS]

01:52:56   you should have done this you talk about like the character should have said this [TS]

01:53:00   or the dialogue is right you don't say you know I give you and I both written [TS]

01:53:04   something and I [TS]

01:53:05   I wouldn't say man you did a crappy job with the dialogue here you decide this [TS]

01:53:09   line of dialogue doesn't ring true to me it doesn't sound like something that [TS]

01:53:12   this character would say it's the work not the person that doesn't mean it [TS]

01:53:16   doesn't hurt when you walk away and you know that you've got it marked up [TS]

01:53:19   screenplay that's full of really really astute criticism but it's not price [TS]

01:53:23   especially if you invest in yourself in this weird stuff right it is the best [TS]

01:53:27   word comes when you put yourself into it and sell to be able to manage someone [TS]

01:53:33   criticizing your work and they may be doing it correctly but you identify so [TS]

01:53:37   deeply within that it's hard to handle [TS]

01:53:39   I get that and ya know where I think the same page I get the also the extra hours [TS]

01:53:44   thing but again these are these are adults making well into the six figures [TS]

01:53:48   include stock compensation like that's left for them that's for them to decide [TS]

01:53:54   in the truth is I don't know anyone who works at a successful tech company [TS]

01:53:58   particularly either one that Apple and Amazon kind of the user experience which [TS]

01:54:05   requires that much more perfection and attention to detail or the early stage [TS]

01:54:10   of any company in their building their competitive advantage that doesn't mean [TS]

01:54:15   it maybe this is part of people's reaction they don't want they don't want [TS]

01:54:19   to admit that there's a choice i mean i i do believe you can't have it all like [TS]

01:54:24   you can't be an attentive father or husband and be a senior vice president [TS]

01:54:30   at Amazon I don't think it's possible for Apple for that matter and it's [TS]

01:54:35   something that I don't think we like to talk about like to think about Apple [TS]

01:54:38   being this great company are out of their products we don't want to like [TS]

01:54:42   like I think there's an app built almost that comes with these articles and is [TS]

01:54:47   part of why people react so strongly to them I ben thompson thank you for your [TS]

01:54:54   time [TS]

01:54:54   people can find more of your writing street directory dot com and I've season [TS]

01:55:02   2 of exponent will be next up will be coming out next week so I'm back to back [TS]

01:55:08   in the podcast chair that is your podcast co-hosted with [TS]

01:55:12   James Allworth yes talk about basketball [TS]

01:55:21   extent where I make fun of genes are having no idea about any sport did you [TS]

01:55:27   see that what's his name is back on Twitter and the guy got fired from you [TS]

01:55:34   since ya Bill Simmons and he called out to the Bombers yeah the Clippers yup [TS]

01:55:42   that was bill Simmons that's what happens when you're ninety minutes [TS]

01:55:47   anyway thank you I will let you go and talk to you soon I look forward to [TS]

01:55:53   hearing the next episode of your show all season [TS]