The Talk Show

124: ‘Schiller Did Not Have to Put Up With This Bullshit’, With Guest Guy English


00:00:00   tough act to follow a little bit like to thank you also warming up the crowd also [TS]

00:00:08   very different vibe it's the live show atmosphere is so great and when it [TS]

00:00:15   worked and it i think it worked pretty well last week it's pretty good feeling [TS]

00:00:19   I can't even imagine doing that every week that it's different it's it's good [TS]

00:00:25   but I mean I know you get nervous before a big interview you know I'm not going [TS]

00:00:29   to be that hard to believe that was pretty good he's good yeah you know he [TS]

00:00:37   was way more candid and I was gonna do I don't think he would have done it [TS]

00:00:41   otherwise you know I mean like and I feel like that is that I think that's [TS]

00:00:45   the thing that people were most surprised by the other thing that I [TS]

00:00:48   think people were surprised by was how clear it was that he reads our stuff you [TS]

00:00:52   know like his familiarity with Marcos complaints and couple of other things [TS]

00:00:56   too but it couple people that do the most common comment I got afterwards [TS]

00:01:01   were wow that's a sign of Phil Schiller I've never seen before he was very you [TS]

00:01:06   know he just was casual and combined with me but he obviously you know pays [TS]

00:01:10   attention to us [TS]

00:01:11   yea well known views these people but it was nice to get a shot at it you know [TS]

00:01:21   very good was a fun time at the show to yeah it's going good job and I tell you [TS]

00:01:32   in person but in truth when listening to this did not screw up your near and yeah [TS]

00:01:44   a little bit without a major that was the dance you know is how do I ask you [TS]

00:01:48   no questions that everybody in the room kind of want me to ask and there's other [TS]

00:01:52   ones that I miss to i mean we could and I had to take I had to decide what not [TS]

00:01:56   to ask is you know an hour is [TS]

00:01:59   is a it was a little bit longer than I think that I told them that he be on [TS]

00:02:02   stage i'd said like maybe like 45 50 minutes I think he was on stage for 56 [TS]

00:02:07   minutes or something like that which was not a complaint he thought it went well [TS]

00:02:09   was all smiles all around backstage but the other thing too as I feel like just [TS]

00:02:14   the atmosphere of the live room you can't do it like we do on these Skype [TS]

00:02:18   shows he can cover more than sixty minute jeanne was scared to go out into [TS]

00:02:25   the we'd take a break [TS]

00:02:28   get here is just not make sense but now it's very good to write like we could [TS]

00:02:33   have gone in like one that one thing I think people have sent like oh I wish [TS]

00:02:36   you know there was a great interview but I wish you would've you know talked [TS]

00:02:40   about blank and the one that very common is the App Store your night I one of the [TS]

00:02:45   reasons I didn't is there is nothing really knew about it and I kind of [TS]

00:02:48   wanted to focus a little bit more on you know current event and the other thing [TS]

00:02:52   too as I feel like once you open a can of worms it's a route you know that's [TS]

00:02:55   hard to do in just a couple minutes it's very complicated thing in the App Store [TS]

00:03:03   distribution models adapting existing business models to work on the App Store [TS]

00:03:08   provisioning code signing nightmare is the archives and the big 12 especially [TS]

00:03:15   and I don't know I actually don't know I suspect that my audience in the audience [TS]

00:03:20   that was in there you know in the room for the live show is skewed a little bit [TS]

00:03:23   more towards Mac developers than the overall Apple developer community in [TS]

00:03:29   general but it certainly of interest to me is the whole sandboxing the situation [TS]

00:03:34   with the middle and a kind of we can kind of get into that was you talk about [TS]

00:03:39   some of the stuff today I kind of wonder whether the calling this rootless thing [TS]

00:03:44   yeah system integrity right I kind of hope that that might be a way of backing [TS]

00:03:49   away from sandboxing can be could be better but I do think that I mean you [TS]

00:03:56   only had an hour or less on paper I would even any extra would have been a [TS]

00:04:03   can of worms and frankly he just couldn't answer anything that's part of [TS]

00:04:08   it they can I mean I know he's the boss absolutes but [TS]

00:04:11   I mean he's not going to make promises on stage do you like that you know as [TS]

00:04:19   forthcoming as he was with other stuff he didn't say anything that was counter [TS]

00:04:24   to you know he's very very good it's just it intended to counter to the [TS]

00:04:29   message one thing two people asked over the weekend so you know I love it I do [TS]

00:04:33   love WWDC in its it is weird and different like I went to the the beer [TS]

00:04:38   bash go to the beer bashes year you probably didn't but I went and our goal [TS]

00:04:43   is there and I always go one of the random always on the fence as to whether [TS]

00:04:47   to go amy was with me out there all week as you know and I would feel a little [TS]

00:04:50   bad going to the beer bash because actually I did you end up living in New [TS]

00:04:58   York left early I lived with you now that I think about it but I go because [TS]

00:05:04   it used to be in years past that was the place where I would run into some people [TS]

00:05:08   from Apple that I know who I hadn't seen throughout the week if you want to bump [TS]

00:05:12   into somebody from Apple and whether you we end up talking about anything [TS]

00:05:16   interesting or not even if it's just shooting the shed it's a good place to [TS]

00:05:20   run into them and it's funny that's what I thought about that's why when and it [TS]

00:05:25   turned out that it was really sort of the opposite of his people coming up to [TS]

00:05:28   me wanted to say hi and thank me and that's how you make sure that we know [TS]

00:05:35   now really and I think the reason that it really it was it was it was so like [TS]

00:05:42   one person after the other as I was walking around with a rather distinctive [TS]

00:05:48   figure [TS]

00:05:50   it'll be less less of one definitely looks great he's lost some weight and he [TS]

00:05:56   looks bad looks younger than i mean you always look beautiful how just looks [TS]

00:06:03   like and somehow I i swear to god it's like he talked about his influential [TS]

00:06:09   they only had three beers available at the beer bash and one of them was [TS]

00:06:12   Heineken [TS]

00:06:14   like today as I did they ask you or did they just do it in advance so into his [TS]

00:06:24   beard bed right party and I ordered a Stella Maris Stella I don't want to just [TS]

00:06:32   get your words is going well I didn't know which way either I'm drinking his [TS]

00:06:37   beer and he's gonna be pissed or I'm not drinkin how to get it you have all the [TS]

00:06:44   bones if you know any way we ought to get to it because we have a lot to cover [TS]

00:06:49   and the whole idea basic idea that I have for this episode is to cover more [TS]

00:06:55   or less loosely at the state of the union stuff platforms where they call [TS]

00:06:59   that session platform platform stated that from state of the union [TS]

00:07:02   yeah these to pick it up into like to eat right which is the basic structure [TS]

00:07:07   of Monday at WWDC sort of remained unchanged since forever which is in the [TS]

00:07:13   morning there's the main Kino and that's the one that the press gets led into and [TS]

00:07:18   that's the one people line up all night for that's the one that anything that's [TS]

00:07:23   written you know on real TV or newspapers the next day all the news [TS]

00:07:27   from there is what what comes out of it then they clear the room [TS]

00:07:31   people go and have lunch and I think around 2:30 is when it starts it's a bit [TS]

00:07:38   later you have a good two hours for lunch everybody but then at that point [TS]

00:07:42   it's real developer badges only you get to come in and then they have it's more [TS]

00:07:48   or less a second keynote but it's truly for developers I mean like I was saying [TS]

00:07:54   you know very good job and I believe he constrained all of his own answers to [TS]

00:08:00   what was actually in the keynote and invested is definite been getting a [TS]

00:08:05   little bit loosey-goosey that the NDA stuff so I'm not really I don't even [TS]

00:08:09   think that that's I don't think there is stuff I don't think there is an Indian [TS]

00:08:12   because my Apple TV there's a double-double Dec happen you can just I [TS]

00:08:17   don't think I put my ADC so yeah I mean what you need to and I wasn't sure if [TS]

00:08:22   the login it go [TS]

00:08:24   hasn't happened I do like it wasn't sure maybe was cleared for ya doin some stuff [TS]

00:08:30   that combines qualities but it's not the same Apple idea usually sign in for ADC [TS]

00:08:35   so I'm pretty sure that that stuff is just not only have an Indiana more I [TS]

00:08:39   think they you know what let's gamble my career but I'm pretty sure that the [TS]

00:08:48   stuff I just don't think that they're crazy about stuff like that anymore I [TS]

00:08:51   don't know I shouldn't because I mean de [TS]

00:08:56   they say is what you don't want to do is say what people say in private or in the [TS]

00:09:04   labs and write this book in his work around you know we can talk about the [TS]

00:09:10   future they did get a little bit on the Nexus a lot of ways WWDC especially [TS]

00:09:16   because they sell out every year I want color marketing or advertising thing but [TS]

00:09:23   it's it's one of the very few times it's not the only time you actually get to [TS]

00:09:30   speak to developers and in a way limiting that is counterproductive [TS]

00:09:35   because it's not my Google doesn't know what the hell was said in every a [TS]

00:09:40   double-double disease yeah I think it's actually I think it's sort of this shift [TS]

00:09:45   towards a more open Apple PR department and I'm not gonna put it all on Katie [TS]

00:09:50   cotton but it you know it ties in with her leaving I mean it started before you [TS]

00:09:57   know your to lighten up on a [TS]

00:10:00   and a little bit she was still there but it's definitely the shift that they're [TS]

00:10:04   making and I think it was always about PR optics it was that they don't want [TS]

00:10:10   people saying anything in public about the beta version of OS they've shown [TS]

00:10:15   until they've released the OS but now you know they've even you know there was [TS]

00:10:20   there was obviously like an embargo on Monday morning where they ceded a bunch [TS]

00:10:23   of people from the press with you know the current developer beta OS 10 I'll [TS]

00:10:32   copy time and let them write about it i mean it's you know I think they [TS]

00:10:36   emphasize the fact I know because they gave me his copy too I didn't write [TS]

00:10:43   anything I did no ties I told absolutely zero percent chance that I'm gonna be [TS]

00:10:48   ready to write and publish anything by Monday but there are well taken anyway [TS]

00:10:51   but I think they wanted you know they wanted the people to know that just [TS]

00:10:55   emphasize that this is a preview it debated this you know you're reviewing [TS]

00:10:58   the ideas of what we're doing not the current state that their end and I just [TS]

00:11:04   think in the past they just wanted the opposite they did not want anybody [TS]

00:11:07   writing about them but i think is slowly going into my comfort zone under they [TS]

00:11:14   did not have in back in the late nineteen like they would really on their [TS]

00:11:19   heels and so you know you can understand it backs the world being defensive [TS]

00:11:24   caning [TS]

00:11:26   you know the difference yeah and I think you know I think Steve Jobs to was also [TS]

00:11:31   a lot less appealing to have people writing about stuff before it came out [TS]

00:11:36   and you know and in the whole idea that stuff can change [TS]

00:11:39   you know he won in I just feel like if something changes something that they [TS]

00:11:43   announced last week end up not shipping in the fall [TS]

00:11:47   you know people are gonna call it out but I don't think that he's gonna lie I [TS]

00:11:52   think he was more crazy about certified that Apple is well I mean that's made [TS]

00:11:57   clear in at becoming Steve Jobs which pleased to welcome both both worth [TS]

00:12:06   reading but if you're going to read one read it first [TS]

00:12:09   yes I mean he's black and is the author of two whose experiences it but they did [TS]

00:12:19   I hear there's there is part of that story where he basically just Steve Jobs [TS]

00:12:35   call them up and just saying stuff about Apple and but their friends like their [TS]

00:12:41   kids hanger do so under [TS]

00:12:47   so yes and even if you were I don't think he'd be so yes times are changing [TS]

00:12:56   is the hugest of companies at this point so you know you never want to be [TS]

00:13:02   punching down tonight [TS]

00:13:04   think think there's more open attitude but anyway I who better to have on and I [TS]

00:13:13   talked about some of this developer level news and try to put it in [TS]

00:13:16   layman's terms of what exactly is done and there's a lot like you you put [TS]

00:13:23   together pretty nice outline which is a lot more preparation than I usually do [TS]

00:13:26   for the show and just looking at it it's like man well I did have a tough act to [TS]

00:13:31   follow [TS]

00:13:32   there really is though the other take away I had from and watching the state [TS]

00:13:38   of the union is that I i feel like Apple is really starting to get better at [TS]

00:13:45   being a big company and it's clearly a lot of this stuff has been delegated and [TS]

00:13:52   it's a lot less is going through one person even like someone like craig [TS]

00:13:58   Venter et who obviously is in charge of the engineering teams in charge of both [TS]

00:14:03   OS 10 and iOS clearly a man has a lot of responsibilities but there's a lot of [TS]

00:14:09   stuff that being delegated I think clearly because it's more stuff is being [TS]

00:14:13   done [TS]

00:14:14   year over year than before seems atlee certainly appears that way from the on [TS]

00:14:20   stage presence and that could have been conscious decision to kind of bring [TS]

00:14:25   Morgan stage I mean you know this morning I remember but it seems to me [TS]

00:14:31   that there was like a cast of five people that men should like 10 years [TS]

00:14:35   between 2001 till at least 8 2012 at least maybe five people on stage but the [TS]

00:14:42   couple of the regular keynote or the stadium yet at the state of the union [TS]

00:14:49   was much better ways but this year this enterprise both the keynote and the [TS]

00:14:56   State of Union and lot of the sessions as well we mentioned I mentioned it was [TS]

00:15:00   with children last week where you know they've broken this street where there [TS]

00:15:05   weren't any women in the regular keen on their been women in the state of the [TS]

00:15:08   union I believe for a while and has a lot of people have dried up [TS]

00:15:12   for years and years I i'm tracked as long as I've been going to the BBC this [TS]

00:15:16   isn't even a new thing in the regular sessions there have always been plenty [TS]

00:15:21   of them that were presented by women either as the primary prisoner or as one [TS]

00:15:26   of the secondary presenters who comes up just a demo a certain thing simply [TS]

00:15:31   because it they've always as long as I've known anybody at the company [TS]

00:15:36   they've always been a ton of talented women in you know in the engineering [TS]

00:15:40   ranks and that who presented W W C if you're you know if there's a new API for [TS]

00:15:46   what complications whoever worked on the watch complications part of the API does [TS]

00:15:52   the presenting [TS]

00:15:55   did you know I'd like to hear barbara Bush early on and guilty and rested well [TS]

00:16:03   you said fine meanie said well you know I'd totally but there's a lot of women [TS]

00:16:12   yeah and and the thing is you rightly pretty good job you do it Apple [TS]

00:16:17   at that level is to be able to present and they will spend the time of the [TS]

00:16:22   interview if you need it but you know when is your staff and you did you [TS]

00:16:29   responsible for you expected to get it and talk about it either internally [TS]

00:16:33   which cannot be sharing and the one thing I know that they're not going to [TS]

00:16:38   do it and shoulders Angeles we emphasize its its people its still people who are [TS]

00:16:42   responsible for this so part of you know the real thing isn't hey we need to pick [TS]

00:16:46   more women to be in the morning keynote it we need to make sure that the [TS]

00:16:51   talented women in the company are getting promoted when they should be to [TS]

00:16:54   be respect to have these areas of responsibility [TS]

00:16:57   and combined with that I think it's what you mentioned before is that they've [TS]

00:17:01   just in general [TS]

00:17:04   broaden the number of people regardless of whether their men and women you know [TS]

00:17:09   whatever skin color they have just that there's more than just the top three or [TS]

00:17:13   four people will get to present stuff in the Keno and yeah I mean I do think the [TS]

00:17:18   pages but you know the senior Jimmy that's you know and that's you know [TS]

00:17:29   that's not great but it's also true that it's a sad reflection on the state of [TS]

00:17:33   the industry as it is about these people are not included the judge did you know [TS]

00:17:39   I mean like there there is certainly a lag time between successful women [TS]

00:17:44   getting up [TS]

00:17:45   yea well and it slowly happening and then and it's really nice to see them [TS]

00:17:50   taking it seriously because I know a lot of women in in Syria and there has been [TS]

00:18:00   some you know it is changing in the right direction so Lisa Jackson is now [TS]

00:18:05   she's not a senior vice president vice president but she's in charge of their [TS]

00:18:09   environmental stuff and they're Human Resources chief is a woman I have never [TS]

00:18:13   met her but her name is Denise Denise Smith she's a black woman Lisa Jackson [TS]

00:18:19   is a black woman or women of color or whatever the right terminology is but [TS]

00:18:23   you know clearly adds to the diversity of a page the one thing that I have so [TS]

00:18:27   many people that readers and listeners of the show have speculated on ever [TS]

00:18:31   since she joined the company was that Angela Ahrendts was going to become a [TS]

00:18:36   major part of the keynote and i said well I exactly that I think the real I [TS]

00:18:42   think what some people thought was hey Apple only let s VP's week on keynotes [TS]

00:18:47   she's the first non-white guy in this in the ass rupees you know the senior vice [TS]

00:18:54   president so obviously she's going to speak [TS]

00:18:56   whereas the way it works is she's only gonna get to speak if there's something [TS]

00:19:00   about retail that is worth putting an Aquino like if they do something if [TS]

00:19:05   there's any major new redesigned the retail stores and it's worth hey you [TS]

00:19:10   know let's spend 10 minutes of this keynote explaining this a major new [TS]

00:19:14   initiative were taking with a retail stores then she'll get to do it because [TS]

00:19:17   that her that her domain but she did not gonna bring her up to talk about the [TS]

00:19:24   sales figures and we get something unrelated like Apple pay right they were [TS]

00:19:33   gonna have heard ya know they have to because that's right and and really what [TS]

00:19:39   it is is there said last week its Jennifer Bailey she's a vice president [TS]

00:19:45   of the company she's not on that page but she's about president and she's [TS]

00:19:48   she's definitely has been around for a long time and then susan Prescott was [TS]

00:19:56   the other woman on stage in that he knows she's a vice president in that [TS]

00:19:59   division so she's high up and she's definitely in charge of she did the news [TS]

00:20:03   thing so she's you know the the you know the chief of that I guess you know she [TS]

00:20:10   told a news thing is under her so it made sense for her to do the demo but it [TS]

00:20:14   was only because they're expanding to like other lower levels of the company [TS]

00:20:18   that they can do stuff like that which i think is great and you know how Apple [TS]

00:20:22   has a chief technical officer when they next but thats [TS]

00:20:30   but holding out on it I know that yeah I'm Hancock up as hey there have been [TS]

00:20:35   women in Keynote it's a bit of a bit of a stretch it was wearing 1000 nobody me [TS]

00:20:39   to do that you know they have in the past been women in high-level [TS]

00:20:45   c-level executives and [TS]

00:20:52   this kind of systemic change takes time I think just cherry picking people to be [TS]

00:21:01   the keynote is is is wrong and they're not doing that they are building a good [TS]

00:21:11   stable really effective speakers and I'm really happy that they're kind of [TS]

00:21:16   exploding more than like the fortified characters creatures that we used to see [TS]

00:21:23   like you shelter used that you know he's to jump you know these were caricatures [TS]

00:21:33   and there seems like they're expanding a little bit beyond that and that's i [TS]

00:21:37   think thats good through this happened [TS]

00:21:40   sure I will go down as well I certainly to this day the army he might end up [TS]

00:21:45   being the only person ever who performed an actual stunt live exactly i mean [TS]

00:21:53   Google still trying to catch up when they did that thing with the girls [TS]

00:21:56   jumping out of a plane I guess what when you know when you stretch your VPS [TS]

00:22:02   senior VP of Marketing [TS]

00:22:06   plane in Kentucky let me to also know whether it's funny cause for years he [TS]

00:22:11   said she hated that will be used well but it was definitely knew that [TS]

00:22:20   anecdotally [TS]

00:22:21   conversation with him use deeds done no absolutely not [TS]

00:22:26   now and he's very very quick and you can you know there are a couple of things [TS]

00:22:29   that he knew I was gonna bring up but there are a couple of things I didn't I [TS]

00:22:33   as I was asking the six people in a room that I saw some tweets towards the [TS]

00:22:43   people who the people who really got that joke really looked like yeah and he [TS]

00:22:48   handled it really just like are you got me there yet but that might be it might [TS]

00:22:55   be a good example of the last time that Apple's you know that that that I pulled [TS]

00:23:00   the carpet out from anybody you know in terms of that general discussion [TS]

00:23:03   hey we give him and if you follow our hands you know your your job will be [TS]

00:23:08   easier going forward [TS]

00:23:09   yeah and he's totally right and you know that's kind of the exception that proves [TS]

00:23:13   the rule is the year before they'd been encouraging it and then they like to [TS]

00:23:17   know what I can do that so that kind of sucked but he said it their track record [TS]

00:23:24   was pretty good he didn't even say they were being doesn't get the right as I [TS]

00:23:28   was in 2000 yes it's 100% didn't even say that he said that you know it's [TS]

00:23:35   pretty good and it is pretty good so let me take a break then we actually haven't [TS]

00:23:42   talked about but we will be our first sponsor is our good friends [TS]

00:23:48   carries you guys make really high-quality shaving products they've [TS]

00:23:56   got little kids they here's the deal you go to Harry's dot com and you can buy [TS]

00:24:01   its get started you can get a kid starts at just like 15 bucks he get razor blade [TS]

00:24:06   yet a couple couple of blades shaving cream really really high end stuff it's [TS]

00:24:12   so nice it's so much better made better designed then then the stuff from [TS]

00:24:18   Jalandhar shaker whatever they help mainstream brands Sarah I just notice [TS]

00:24:22   I've got so that the one they have they've got one called The Truman said [TS]

00:24:25   it's got this orange plastic handle the one I have and it's from years now I [TS]

00:24:31   mean if anybody's been listening to the show now you know how long areas has [TS]

00:24:34   been an occasional sponsor the show and when they got started they sent me this [TS]

00:24:38   the Winston and I still have that got a metal handle that's 25 bucks little bit [TS]

00:24:43   more expensive I was actually looking at mine the other day I have had at least [TS]

00:24:46   two years I was looking at it [TS]

00:24:48   and I usually shave in the shower and it always drops it falls in the tub all the [TS]

00:24:54   time I was looking at it it looks brand new like it looks like I could put it [TS]

00:24:59   back in the box and sell it back to somebody is mint condition this stuff is [TS]

00:25:03   really really made the last really well designed to sort of a classic look and [TS]

00:25:10   they'd really take this stuff seriously they the blades they were buying them [TS]

00:25:16   from some company in Germany there german-made blades and they like him so [TS]

00:25:19   much that they just bought the whole factory and their make that that said [TS]

00:25:23   they make their own place so they're not like just putting that Harry's brand on [TS]

00:25:27   you know white label razor blades that they buy from anybody in the commodity [TS]

00:25:32   market they make their own blades they're really good and the whole point [TS]

00:25:36   and reason they can they can sell this stuff so much cheaper is that they're [TS]

00:25:39   cutting out the middleman they make this stuff they package it they put it really [TS]

00:25:43   cool boxes you buy it and ship it right to you free of charge free shipping on [TS]

00:25:47   everything so there's no markup that you get by going through distributors and [TS]

00:25:53   distributors selling it to drug stores and drugstores putting their markup on [TS]

00:25:57   it and then the drug stores because these people shoplift stuff like razor [TS]

00:26:00   blade all the time putting it behind those stupid glass cabinets with a lock [TS]

00:26:04   and then you gotta find employ not mad at you just go to Harry's dot com you [TS]

00:26:08   order it [TS]

00:26:09   15 bucks or gave you everything you need to get started and then once you find [TS]

00:26:13   out that the stuff is just as good as I've been telling you you can order [TS]

00:26:16   stuff like new blades are under two bucks a pop if you get them in quantity [TS]

00:26:22   way less than than than a big brands are even when you buy more places like [TS]

00:26:27   Amazon if you get like gillette whatever other brands like that so you pay less [TS]

00:26:32   you got a better product and it could not be more convenient so great stuff if [TS]

00:26:38   you have any reason to buy any kind of shaving stuff go check them out here is [TS]

00:26:42   where you go to Harry's dot com [TS]

00:26:44   and use the code talk show [TS]

00:26:48   know that just talk show and on your first order you'll save five bucks [TS]

00:26:52   fantastic deal so go there checking out houses dot com and the code is just [TS]

00:26:58   plain talk show no joke I use the multi day day spontaneity and I got hooked and [TS]

00:27:07   I do use it so i dont had don't forget don't because I don't actually talk show [TS]

00:27:14   you could try to debug I think one of the 10 day and you use it I can actually [TS]

00:27:20   get probably wouldn't have followed up you know sponsors to give us the shaving [TS]

00:27:28   creams and the day after shave and the razor blade and you know now he's doing [TS]

00:27:35   a thing to also Apple does when they come out with the first thing and then [TS]

00:27:39   they slowly iterate over time where they've slowly added a few new things [TS]

00:27:43   like they started out I think they only had a shaving cream and then had a phone [TS]

00:27:49   and they had one and not the other and I think they added the gel is the second [TS]

00:27:52   things are you get a choice when you buy any kid you can choose between shaving [TS]

00:27:57   cream shaving gel number one you prefer they've got both all sorts of it and if [TS]

00:28:04   you listen to me a few weeks ago if you're smart you bought it for your [TS]

00:28:07   father's day they had a father's take it but they're already sold out of it might [TS]

00:28:11   be a little too late now anyway since she wasn't coming until two days before [TS]

00:28:14   anyway if you're smart two weeks ago you would listen to me about that yeah that [TS]

00:28:19   could get you know my lady friend Ted wants a gun cleaning kit and a nice yeah [TS]

00:28:26   so I'm gonna treat her right I guess you could be tired CIA scared to death I [TS]

00:28:39   will be asking for that stuff because you [TS]

00:28:41   I let's talk about some of this technical stuff from the WBC and there [TS]

00:28:49   really is a lot going on the order of your your well I mean we segue from ya [TS]

00:28:59   so the first thing that you have in the list and I think it's a good topic is [TS]

00:29:02   the apt inning and I think that I think that ties into the whole idea that from [TS]

00:29:08   Federici in the morning keynote about how they significantly cut down on [TS]

00:29:13   what's going to be the over the air size of anonymity over their size but the [TS]

00:29:18   minimum required open storage on your device to get started with the update [TS]

00:29:24   iOS not I think it's got to be really I think so $0.60 like four gigabytes free [TS]

00:29:33   for example a one-point lead to things happening which will describe in detail [TS]

00:29:39   in the moment and probably dead man's cum say they mentioned is probably a [TS]

00:29:50   combination if they're doing some of the research stuff over you know like and we [TS]

00:29:56   definitely so yeah when it's happening is three things and it is on the mend [TS]

00:30:05   resources which are easier than the example is is a game where it's you [TS]

00:30:14   you're not going to get to level 10 just playing the game until a little bit so [TS]

00:30:20   you can have resources that are included in your application but are not actually [TS]

00:30:24   download from the App Store until you start 22 need to use them so that's big [TS]

00:30:30   see you downloaded can be small but you can actually have a big application in [TS]

00:30:35   general it used to be [TS]

00:30:38   they remember back in 2008 2009 when we're shipping activities and stuff we [TS]

00:30:46   sweated getting the app down to the size we would be ok to download over I think [TS]

00:30:56   it was at that time [TS]

00:30:57   10 points something and we had a lot of graphics and audio files which you know [TS]

00:31:03   so you know I think now the direct download size is limited I think it was [TS]

00:31:12   limited and it it's kind of a moving target but the total downloads says with [TS]

00:31:17   these resources about 20 and it's definitely an issue I see it a lot i [TS]

00:31:22   dont download a lot of games myself the Jonas does and it's it's always like you [TS]

00:31:29   know sitting on a whoopie cushion emotionally when it's a hey can I get [TS]

00:31:33   this new app but we're out now and it's a while want over the over the cellular [TS]

00:31:43   down on them and so it's definitely a big deal and you know there was a huge [TS]

00:31:47   engineering challenge we sweated that because we need the impulse buyer for [TS]

00:31:52   those kind of pop yeah I mean do you remember that sometimes and sometimes [TS]

00:31:58   not right and even if it's even if most of the time you still remembered to get [TS]

00:32:04   the same game when you're back on wifi you're gonna lose some some number of [TS]

00:32:07   downloads that you would have gotten otherwise yeah and that's definitely a [TS]

00:32:12   big deal so I think it's a huge win for game developers yeah I mean this does go [TS]

00:32:18   did it shields on the 16 Gigabyte which was kind of a non-answer let alone but [TS]

00:32:26   at the same time they're backing that up with a bunch of this technology did they [TS]

00:32:30   put into you I was nine in order to try to make that he he he was day in hand [TS]

00:32:40   waiting about doing more things that cloud [TS]

00:32:43   but you know the the technology that they've actually been adding support [TS]

00:32:51   that supports the fact that they support the argument they really do want to make [TS]

00:32:55   16 gigabytes value viable [TS]

00:33:04   well and like my argument was guessing most people listening to this episode [TS]

00:33:09   probably listen to that episode amino acid pretty good numbers but my argument [TS]

00:33:16   my friend was that Apple three years ever since Steve came back has done this [TS]

00:33:21   good better best three-way framing the product line and that to me with the 64 [TS]

00:33:27   616 64 128 split its a little bit more like ok better best it's hard for me to [TS]

00:33:33   justify calling 16 good and you know he he made the best case he could I think [TS]

00:33:38   that sixteen is pretty good and and and depending on your needs that if you're [TS]

00:33:43   going to shoot a lot of video don't know you want to upgrade but if you are [TS]

00:33:46   buying devices for a enterprise type employee type thing that you don't need [TS]

00:33:52   that and you know that you can store stuff with photo even with video you can [TS]

00:33:58   use iCloud photo storage and not keep all of your video on your device and [TS]

00:34:04   still have access to it on the fly when you need it by downloading it when you [TS]

00:34:08   need it [TS]

00:34:09   companies buying it hasn't given that employs its emailing you encountered [TS]

00:34:15   messages in the canisters and it basically gauges for that also I like [TS]

00:34:22   they did to me not to get too many questions good and you can't [TS]

00:34:29   good better best and ensure that it wasn't actually that good so on the [TS]

00:34:38   other hand you know they are making their investing lot of stuff we're in [TS]

00:34:45   order to make these lower capacity zones I got so I got a lot of feedback on that [TS]

00:34:52   question from people and some people were like wow you did a great day could [TS]

00:34:55   you just did a great job framing that in a way that you know you ask the tough [TS]

00:34:58   question but you did it in a respectful way where you weren't being present [TS]

00:35:04   confrontational other people were like you did you should have followed up on [TS]

00:35:09   that after his answer and pressed him on it further or other people who made what [TS]

00:35:15   is a good point was that I'm it's like my own personal perspective on this [TS]

00:35:20   where I'm really only interested in the current generation devices I didn't even [TS]

00:35:24   mention the fact that they're still selling eight gigabyte devices like if [TS]

00:35:27   you buy the iPhone 5 seed which is the one that I think currently free with [TS]

00:35:32   contract you only get eight gigabytes of storage which is really low but I do [TS]

00:35:37   think like you said like with this whole at planning things they're not it's not [TS]

00:35:40   like they're selling them and engineering has software engineering has [TS]

00:35:43   left them behind like I think more than ever they're really focused on making [TS]

00:35:49   sure that the entire array of these wireless devices that they're selling [TS]

00:35:54   our are moderately useful device you know pretty pretty good prices going [TS]

00:36:00   forward [TS]

00:36:01   yeah my i mean this is pretty much empty cheated but my understanding is that the [TS]

00:36:09   the RAM chips that the use in the 16 gig about it they don't come to reduce that [TS]

00:36:17   they need to find a different suppliers like things get complicated stuff yeah [TS]

00:36:23   that's that's something I think we're [TS]

00:36:25   there's a there's some basic we heard this from the same person last week but [TS]

00:36:29   sort of office but that it's a little bit more complicated than just the [TS]

00:36:34   product marketing implications of the way that it if 16 to 64 or 128 is the [TS]

00:36:42   split boy there's an awful lot of people who are there on the fence might have [TS]

00:36:45   gone with the law if it was 32 at the low end would have bought that 32 but [TS]

00:36:49   instead by the $100 spend the extra $100 to get the 64 clearly that's part of it [TS]

00:36:56   but that we heard that there's a technical reason and it was that sounds [TS]

00:37:00   crazy I know if the if the 32 gigabyte chick chips did exist it wouldn't be is [TS]

00:37:06   not a hundred dollar expense tablets a couple of bucks at the most but then [TS]

00:37:10   there was something very very specific about these chips with 32 ones actually [TS]

00:37:16   weren't there and they wanted to have a minute quantities 16 was actually there [TS]

00:37:21   is actually like what you call it an operational advantage to 16 64 128 so [TS]

00:37:30   you know i cant its only have spoken to the guy actually buys all the stuff you [TS]

00:37:38   know that seems plausible to me and it's also not something feels but on the [TS]

00:37:45   other hand so I love this software technologies and a lot of it there's an [TS]

00:37:50   awful lot of things it's gonna keep coming up because if if we even get to [TS]

00:37:53   swift and stuff like that but boy the whole and and and one of the things the [TS]

00:37:58   shore said last weekend I do think we're starting to see it is that a lot of [TS]

00:38:01   these things are years in the making and some of it [TS]

00:38:05   many years maybe close to a decade i mean when did happen first bring Chris [TS]

00:38:10   Lattner in hire him and and sort of adopted LLVM as as their official [TS]

00:38:15   compiler technology going forward in may not close to close to 10 years close to [TS]

00:38:26   think less like LinkedIn users on the outside [TS]

00:38:30   is he voted billion paper any got basically because she she stank and [TS]

00:38:40   that's not gonna get all bent out of shape about GCC but it was great time [TS]

00:38:50   really hard to make the advancements that it was saying the LLVM the FreeBSD [TS]

00:39:01   is adopted it I think there's some some work for Linux bit like that from [TS]

00:39:08   Wikipedia [TS]

00:39:09   reports that hired him in 2005 so ten years and obviously they've been reaping [TS]

00:39:16   rewards from that big and small every year step-by-step but it changed the [TS]

00:39:23   development tool it's really starting to the the way that thats it's not just the [TS]

00:39:29   first couple of years of advantages of switching from Jesse were really about [TS]

00:39:35   developers are the only people who saw those advantages and now we're starting [TS]

00:39:40   to see this trickle out into user facing features things that would not have been [TS]

00:39:45   possible with gcc I believe like saying oh don't think you have wrong now you [TS]

00:39:55   tell him just just to double down on Leonard lender is the gestapo going [TS]

00:40:05   downhill and its exponential impact he's doing a great job get too swift [TS]

00:40:12   eventually but he's killing it absolutely is back in the next days [TS]

00:40:18   before Apple even barton had what was called fat boundaries which we call [TS]

00:40:26   universal binaries head coach seconds for each of the different chip [TS]

00:40:32   architectures did the application so you know PowerPC you intelr HBU [TS]

00:40:37   Science Park stations during the idea is that the tiny [TS]

00:40:43   sort of table of contents at the beginning the file and then you jump to [TS]

00:40:49   the QuickPay agents don't start reading did the same book in your language and [TS]

00:40:56   one book which held for five different versions of the text each translated as [TS]

00:41:03   appropriate for the architecture that you running on the fatback meet that [TS]

00:41:09   became universal acts on the Mac with Intel and PowerPC and now 32 and 64 bit [TS]

00:41:16   down and one of the things that would happen on old next machines was that [TS]

00:41:22   people would line the command line which still exists cold lipo and wildlife but [TS]

00:41:31   we do would go into one be executable files and strip out the architecture's [TS]

00:41:35   did [TS]

00:41:36   native to run the ad and that would save you some space and back in those days [TS]

00:41:42   there was space that would be something that you know people like do a blessing [TS]

00:41:49   in very similar except that it happens on the App Store level we need download [TS]

00:41:55   and that I was nine using a blessing only the code is appropriate for the [TS]

00:42:02   device are you downloading it for will be downloaded so you won't have [TS]

00:42:06   extraneous code through 32 bit or 64 bit arm and one nephew [TS]

00:42:12   through there and this is probably the biggest win is the resources will be [TS]

00:42:18   culled didn't appropriate so if you have an iPhone 6 [TS]

00:42:24   only download the app to XP so instead of the three X resources that should be [TS]

00:42:30   included so it will be the minimum but it will be only exactly what the [TS]

00:42:40   application needs and that will you know that that would have huge gains in terms [TS]

00:42:48   of the application downloads and the device itself in its seems like there's [TS]

00:42:56   going to be a big deal and it happened so you submit as a developer you submit [TS]

00:43:00   one up with everything all your resources or 32 bit or 64 bit compiled [TS]

00:43:07   output you submit that the App Store and in the App Store takes care of serving [TS]

00:43:13   the sliced up here's the here's here's only what you need version to the [TS]

00:43:19   customers which is great and it's one of the benefits of having an after you get [TS]

00:43:27   this License doses you need to download a program and so it's another way that [TS]

00:43:32   saves everything anyways less energy lasts networking that's no good for [TS]

00:43:41   everybody [TS]

00:43:42   faster but it's another way that apps can get under the cellular limit to [TS]

00:43:45   definitely on demand an end actually a lot especially with this many devices [TS]

00:43:57   now with so many requirements and resources are getting blown out [TS]

00:44:02   cannibalize its gonna make it so that every app that you download is saying in [TS]

00:44:10   terms of you as one of the other things that interest in me about I was [TS]

00:44:14   tantamount surprised because they're still selling their a five with that the [TS]

00:44:19   entry model non retina iPad Mini and since they're still selling it that [TS]

00:44:26   makes sense that they're still supporting it with iOS nine but you know [TS]

00:44:30   presumably they're going to have new iPads in new iPhones later this year so [TS]

00:44:35   it's only going to be adding to the number of devices so now we're going all [TS]

00:44:39   the way from a non read no one x stuff like that like I said the entry-level [TS]

00:44:46   iPad Mini the iPod touch iPod Touch is still being sold those are a five [TS]

00:44:53   devices that are such as red but you know they're still not read the device [TS]

00:44:59   being sold still being supported all the way up to three acts devices like the [TS]

00:45:03   six plus yeah yeah and the you know again this kind of shit tryin to me that [TS]

00:45:15   that's a big investment [TS]

00:45:18   put a lot of work into making at work so you know I just lip service and trying [TS]

00:45:24   to further the marketing guys I know it's great to try another thing I think [TS]

00:45:31   this is the first time is that this is a real struggle for developers if there if [TS]

00:45:37   you're doing something that really presses the limits of the device think [TS]

00:45:40   high end game [TS]

00:45:42   think something like Pixelmator for iOS you're really really stretching the [TS]

00:45:49   limits if you want to both take advantage of the latest hardware and the [TS]

00:45:55   fastest graphics stuff that's unlike the current state of the art iPhone and iPad [TS]

00:46:00   and yet still be able to even launched on they face ones so well this'll have [TS]

00:46:08   to at this e-mail code well but the one that other thing that they announced [TS]

00:46:12   this was in the morning with Craig where they announced that you if it's up to [TS]

00:46:17   you as the developer but you can submit app now for iOS that requires 64 bit you [TS]

00:46:26   know that that he and effectively that means the seven or later as the 87 with [TS]

00:46:35   the iPhone 5 was the first 64 bit [TS]

00:46:39   very rarely given us the lack of a better word break points in terms of [TS]

00:46:46   what can and can't be said about it generally they want it and always level [TS]

00:46:51   supports it they want to put his to support it is one of the few did it and [TS]

00:47:00   you know if they did they added this in order to exactly like sports stuff like [TS]

00:47:04   I and graphics and games because you know a lot of these things the older [TS]

00:47:12   architectures can handle it and you can the development burden of supporting [TS]

00:47:18   these older system is going to outweigh any benefit to you have to them and yet [TS]

00:47:23   in the asteroid there's no way to indicate that there is but it's terrible [TS]

00:47:29   sure as you see like in the apt description it'll still little sick hey [TS]

00:47:35   if you if you're not using a seven-hour above or something like that does say [TS]

00:47:41   don't download this game yet [TS]

00:47:47   yeah I mean to express that in the App Store nobody wants to cheat in [TS]

00:47:54   after-hours I mean some people do well in the journey of people are good actors [TS]

00:48:00   and nobody wants them to download something that they can't possibly and [TS]

00:48:04   yet there was no program headache or there was no way to express that this [TS]

00:48:08   game requires a certain level of hardware in order to be even remotely [TS]

00:48:12   sign so divided that which is which is nice [TS]

00:48:16   in the old days people switching unlike [TS]

00:48:19   absolute Video camera like there is some weird stuff that happened to coincide [TS]

00:48:25   with take faster processors and so they claim that they needed some certain [TS]

00:48:30   words like a video camera videos or whatever it was yet well we know that [TS]

00:48:38   this device is faster and it also has other thing so we're going to take it on [TS]

00:48:46   the other thing you know the tricky at relented not limiting who can buy it [TS]

00:48:50   that's a crime experience all around you like to Apple you lying to the customers [TS]

00:48:57   and you know let's come back and talk about but code but fun to read and but [TS]

00:49:03   remind me if you want to do remember that we're able pick this up is talking [TS]

00:49:09   about because I want to tell you about our good friends at igloo igloo is the [TS]

00:49:16   internet you will actually like you can share news organized files coordinate [TS]

00:49:22   calendars manage projects and more all in one place it's a place it's an online [TS]

00:49:29   internet for your team your organization your business whatever you want to call [TS]

00:49:34   it your group where you can do all this stuff in one place and you can do it on [TS]

00:49:40   every device it's all web based it works great everything looks great on phones [TS]

00:49:45   tablets desktops [TS]

00:49:47   big displays displays anything he wants gonna look great [TS]

00:49:52   their latest upgrade they call it Viking that's like you know like the elk uptown [TS]

00:49:57   version number of their stuff they give names like that [TS]

00:50:00   Viking revolves around documents and how you interact with them gather feedback [TS]

00:50:06   and make changes they've even had the ability to track who has read critical [TS]

00:50:11   information to keep everyone on the same page so it's a great read receipts in [TS]

00:50:15   your email or read receipts on iMessage something like that but it's a lot more [TS]

00:50:20   like iMessage than emails cuz it's not annoying just as little indication of [TS]

00:50:24   who's read what in that helps you track where their key colleagues have read and [TS]

00:50:29   acknowledged policies or legal agreement or something like that and if you don't [TS]

00:50:34   need that then you don't need to you don't need to worry about it but if you [TS]

00:50:37   do it's a major upgrade to glue them maybe was keeping you from using it [TS]

00:50:42   before so that's great if your company or your team has a legacy internet that [TS]

00:50:46   looks like it was built in the nineties it's probably because it was built in [TS]

00:50:50   the nineties and you should give here's where you go to find out more go to [TS]

00:50:55   include software dot com slash the talk show and they have a tremendous [TS]

00:51:02   tremendous tree trial format for 10 people or fewer you can just use it in [TS]

00:51:09   for as long as you want free of charge that's it and so if you've got a team [TS]

00:51:12   that's fewer than 10 people who is free to use it and you don't even have to [TS]

00:51:16   worry about it and if you have more than 10 people they have really really great [TS]

00:51:19   pricing depending on your size but you can check them out for free and get [TS]

00:51:25   started and just see how good it can be so my thanks to software dot com slash [TS]

00:51:30   the talk show first sponsoring the show what we did Canadian they might as well [TS]

00:51:37   be like I think they are they're very nice so I suspect that they are every [TS]

00:51:45   time I interact with them they're very very nice people [TS]

00:51:48   because the only explanation that's right because I explained it is I think [TS]

00:51:56   that this this seems to me like something that even in the state of the [TS]

00:51:59   union sort of they went through this very very quickly and I yeah they talk [TS]

00:52:06   about it kinda skimmed over it [TS]

00:52:08   this session exploration visually mentioned it and then the expansion in [TS]

00:52:16   the WWC at two movements in a bit good and it wasn't really spoken about much [TS]

00:52:23   publicly after that but my impression from what they said on stage was the [TS]

00:52:30   code was affecting the American term for this sort of the Jabba wave like you can [TS]

00:52:43   pump things down to two byte code where you can redeploy the same code across [TS]

00:52:49   different right like in in a traditional compilers compiled to a specific [TS]

00:52:55   processor instructions so if you were you know and x86 chip your compiler [TS]

00:53:03   generates X 86 machine code that is directly it's the native language of the [TS]

00:53:09   sepia [TS]

00:53:12   sound byte code and Java is probably the most famous example of this [TS]

00:53:17   the Java compiler compiles to bytecode and the bytecode is its low level but [TS]

00:53:24   it's the same by code can run on its a Intel or PowerPC because it interpreted [TS]

00:53:34   by a virtual to you which is the one time you know when people ask you to [TS]

00:53:40   install Jabba that's what they mean [TS]

00:53:43   rightly did they need you to install the gentleman time so that they can [TS]

00:53:46   interpret this occurred [TS]

00:53:47   so my understanding from what they've said briefly with your code would be [TS]

00:53:53   compiled down into a job like white gold and then we compiled by Apple with their [TS]

00:54:01   lives compiler technology to target whatever devices to thought like so this [TS]

00:54:09   would in a blue stuff like CPR CPU and watched it again I paired with an Intel [TS]

00:54:17   processor because it would be dynamically be compiled when you try to [TS]

00:54:21   download it there's nothing I did sound like I have to say that sounded like [TS]

00:54:28   what they say well that's what they said and I freaked out I was that because you [TS]

00:54:36   know I ship software I don't want my name in touch with software that I have [TS]

00:54:40   noticed test so I was going to be there was troublesome what actually happens is [TS]

00:54:50   did LVM compiled code down to bed good news but the big coated lol inmates is [TS]

00:55:08   very much targeted to the processor that you plan to the point and the only [TS]

00:55:15   changes that Apple is going to make in this process are quote provably correct [TS]

00:55:22   and that gets hurt is sort of explain if I'm doing something in loop and at the [TS]

00:55:32   beginning of the loop I have to do something a hundred times and every time [TS]

00:55:35   I have to write down five different things never change and memorize them [TS]

00:55:42   and then [TS]

00:55:45   the loop and you know do all of the tasks have to do and do it again and [TS]

00:55:50   have to read them all down again one optimization would be too well why don't [TS]

00:55:55   you just read in town wants and use them every time loop now modern compilers can [TS]

00:56:01   do that they can we order your code in order to achieve efficiencies in this [TS]

00:56:09   way and to compile culture not to cry if those 50 and you're saying it in this [TS]

00:56:15   case those five things are exactly the same and have to be exactly the same you [TS]

00:56:20   can prove that they'll be exactly the same all hundred times through the loop [TS]

00:56:24   well okay so there's two things these days yes there is back which is [TS]

00:56:29   basically did optimization providing code little pulls out and put them on [TS]

00:56:36   now the problem with that comes is that if ok here the stages I'm going to ask [TS]

00:56:44   you your name [TS]

00:56:46   gonna ask you your family name and then I am going to break them down on a piece [TS]

00:56:51   of paper and gonna pass it to somebody else that's my iteration ok well im [TS]

00:56:56   gonna probably outnumbered done it so there is a little bit different now ask [TS]

00:57:04   you you name ask you your family name and write them down and doing it over [TS]

00:57:08   and over and over now one day you like you don't want June is a shooting game [TS]

00:57:15   I'm going to call myself a guy that's an awesome name and so now when I go to [TS]

00:57:23   have asked you your name and is now guy Gerber and so the outward jacob Hoggard [TS]

00:57:31   yeah I'm trying to advance compiler optimizations now there's a pretty good [TS]

00:57:38   so you took those two steps I guess can you name your last name and took mad the [TS]

00:57:48   loop most of the time Bitola correct but there is a weird education [TS]

00:57:54   by analyzing the code you can necessarily tell the user lately you may [TS]

00:57:59   change your name it so that breaks covered and that's the kind of [TS]

00:58:07   optimization that happens with all three year deal to like did you set a flag [TS]

00:58:13   that how much you want to go to be optimized when you compile these things [TS]

00:58:18   debug get stepped in and see exactly is happening at higher and higher level [TS]

00:58:24   optimization the compiling its markets more about doing this but the compilers [TS]

00:58:31   not always able to reason about your code and therefore can introduce some [TS]

00:58:41   bucks so that's why I was told that cannot happen so they towed there [TS]

00:58:50   different day they have already done that interest asia trying to be smart [TS]

00:58:54   and moving adding the code in order to achieve algorithmic and we've done that [TS]

00:59:00   on your machine the machine underneath your desk as a developer and so what [TS]

00:59:05   what what you've gotten from Xcode on your machine you can test to your [TS]

00:59:10   satisfaction [TS]

00:59:13   exactly now what date code will allow Apple to do and I'm gonna come up with [TS]

00:59:20   similarly stupid example is that if you have some operations come get multiple [TS]

00:59:32   operation need is a fast way to do it I get on another plane powers of the CPU [TS]

00:59:43   but if you only multiplying powers of 10 like $1600 [TS]

00:59:49   all you have to do is add a bunch of zeros right like legitly that's how you [TS]

00:59:53   learn to do math [TS]

00:59:54   there can be a very fast way to do multiplication [TS]

01:00:02   this compiler can take advantage of because it's it's being introduced as a [TS]

01:00:08   new contingent exceptionally good as a new capability in the CPU now multiply [TS]

01:00:16   to multiply this matter of happenstance to slow its the same multiply same order [TS]

01:00:22   of operations is fine [TS]

01:00:25   whether they take a shortcut although they do the full amount clay is you know [TS]

01:00:31   is something that is basically decision based on the decision to make and so [TS]

01:00:39   Apple is basically reserving the right to change your code a little bit in [TS]

01:00:43   order to better take advantage of these my nude optimization right and so it's [TS]

01:00:49   not as has widely been speculated a way to future-proof compiled code for as yet [TS]

01:00:59   altogether new processors that's my understanding yes this would be as hard [TS]

01:01:04   to target retarget to a new processor as taking a salary and jogging tomorrow and [TS]

01:01:11   under the hood so this article that was getting a widely cited article written [TS]

01:01:17   by I don't even know it is here [TS]

01:01:20   here she goes by the name international lemon and I i don't know who this is but [TS]

01:01:24   that the initial lemon wrote an article that sort of thing they're probably [TS]

01:01:34   wrong that it's it's a good I recall I recommend reading it it's where I [TS]

01:01:38   started until I spoke to people a little bit more magic then then they can [TS]

01:01:45   probably get away with and maybe even like from your perspective as a [TS]

01:01:48   developer more magic [TS]

01:01:50   then you would be comfortable them trying to get away with [TS]

01:01:54   well so ready to getting lost in your shulman hey that's where they seem [TS]

01:02:07   excited about the possibilities and it is it's exciting that you could we [TS]

01:02:11   target application to different platform on the other hand somebody targets [TS]

01:02:16   Michael different platform and I don't get to prove it and it shipped under my [TS]

01:02:23   name I am gonna feel very uncomfortable it now turns out that's not what you [TS]

01:02:29   doing there is there they're doing small optimization can have probably pretty [TS]

01:02:38   small benefits but in under certain conditions it did so and you know I'm [TS]

01:02:47   excited about what next [TS]

01:02:50   so this was called me and just as somebody who majored in computer [TS]

01:02:56   sciences to think about computers I it's like a purely computer science thing is [TS]

01:03:01   Apple unveiled a new compression algorithm they're calling L E E [TS]

01:03:09   almost surprised because Apple usually comes up with some kind of name for [TS]

01:03:12   everything [TS]

01:03:13   and its replacement for well sort of a drop-in replacement for GNC live or [TS]

01:03:25   whatever but that it's different I mean I dont replacement [TS]

01:03:30   it's an alternate laughs as he should speed compression factor and its way [TS]

01:03:39   faster than Zealand and competitors better and but the only thing that they [TS]

01:03:50   didn't unveil about the state of being open source guessing that they probably [TS]

01:03:55   will but they just didn't want to say anything right now because they're not [TS]

01:03:58   they're not ready but who knows well like you said I think this is like [TS]

01:04:04   serious comps a territory yeah if they don't open until I said there's going to [TS]

01:04:09   be a paper on it just seems to me like even if they've you know I can't see why [TS]

01:04:15   they wouldn't open sources I mean is if there's some part of it that they've [TS]

01:04:19   patented but even so it's like to me it would be better for Apple if they would [TS]

01:04:24   be more in Apple's interest to have this is widely used as possible assuming [TS]

01:04:28   everything they say about it is good that it has the tight compression a you [TS]

01:04:31   want but it's three times faster than the liberal whatever they would but you [TS]

01:04:37   can patent something in still describe the Andre [TS]

01:04:41   that's kind of the point you can even a gift for you know better than I like [TS]

01:04:51   through twenty years seems like before the patent expired yeah the problem gift [TS]

01:04:57   tho unisys owned up and give the day didn't enforce it depend on it didn't [TS]

01:05:03   enforce it and the web [TS]

01:05:06   of a sudden unaware of everybody was using it and then somebody at Unisys [TS]

01:05:10   realize hey we on a patent on this and then you know everybody sort of yeah it [TS]

01:05:15   was specifically if I i since their invention the family of things it would [TS]

01:05:21   I think what they could do that Apple could do some anybody could do I think [TS]

01:05:25   other people have done is you can patent it and say this is an Apple patent but [TS]

01:05:29   then they can they can bestow that patent you know they can say this is [TS]

01:05:33   open to the world you know once you have the patent is the bus but they could [TS]

01:05:38   like make you can listen to terry like a legally binding to determine the [TS]

01:05:44   licensing terms if the terms are everybody can use it and everybody can [TS]

01:05:50   use it but I don't see that this is not a major benefit Apple this is not going [TS]

01:05:57   to be more of a benefit Benefit Apple if everybody else started using it even you [TS]

01:06:05   know so like Google's servers were using it [TS]

01:06:08   Amazon servers were using it or other you know [TS]

01:06:11   startups you know people with Web services could deploy it anywhere from [TS]

01:06:15   anywhere so that iPhones receiving these you know their stuff over the air could [TS]

01:06:22   take advantage of this and have better compression and you know less CPU [TS]

01:06:25   intensive decompression of the compressor and white and one thing the [TS]

01:06:32   point of that was that a lot of the compression algorithms that we use today [TS]

01:06:36   were twenty thirty years ago and CPUs looked very different backgrounds so [TS]

01:06:42   creating modern one that takes full advantage of modern instruction sets and [TS]

01:06:49   the ability to work on letter dated with meant getting to the node weeds and this [TS]

01:06:56   one but there's methods to work with a lot of data with very few instructions [TS]

01:07:01   and and the CPU just optimized that well I have to say much more about it but I [TS]

01:07:06   do so I still think it's an interesting thing to be coming out I'm not surprised [TS]

01:07:09   but it's it's interesting just pure computer science when to come out [TS]

01:07:13   yeah one thing and even before the show I see faced him as the open-source [TS]

01:07:24   exception they're really pretty good deputies said yeah but they're people [TS]

01:07:29   remember that infamous when they face time and Steve Jobs and it's gonna be [TS]

01:07:35   open industry standard we're gonna you know we're going tomorrow morning we're [TS]

01:07:39   gonna send this to all the industry's standard standard committees and blah [TS]

01:07:44   blah blah and so whenever apple says anything's gonna be open people like my [TS]

01:07:49   breath on FaceTime FaceTime is definitely the exception [TS]

01:07:52   you know yeah I had seen this before but said on your show I went out to party [TS]

01:08:00   with the Chiefs Sunday as the day it was announced and they had no idea what you [TS]

01:08:07   don't know and have since heard from people who would know that Steve asked [TS]

01:08:14   somebody can be open sources and they just came back with cheddar and jack [TS]

01:08:21   critique like whoever gave the answer lies in the entire team sitting in the [TS]

01:08:28   audience and when they heard there was gonna be open source D they were as [TS]

01:08:32   shocked as we were probably marcia so anyway [TS]

01:08:37   us in the interim but it's not that's not some kind of thing that's just a [TS]

01:08:43   complete version and it's sort of you know it's you know you gotta take the [TS]

01:08:50   good with the bad with Steve Jobs where he can be impetuous and impulsive and [TS]

01:08:55   sometimes that works to your advantage and sometimes it doesn't get the [TS]

01:08:59   impression that she was to you and they had all sorts of other problems with [TS]

01:09:04   that to where they had like a patent lawsuit and then there was a time I [TS]

01:09:08   think I might be some of seven middle but some of this there were problems you [TS]

01:09:13   know someone FaceTime debut to where we are today where because of a patent [TS]

01:09:18   lawsuit they had done roll some stuff [TS]

01:09:21   and it made it love work lies well you know dropped calls and stuff like that [TS]

01:09:25   it got worse for a while before it got better because they had to take out some [TS]

01:09:29   stuff because of a patent lawsuit obviously that would have been a problem [TS]

01:09:33   if they'd open if they had just just quote unquote open source the original [TS]

01:09:37   thing anyway yeah you don't just decide to print or something like that [TS]

01:09:42   technical and you know that's alright so next big topic we've got watch kit to [TS]

01:09:49   point out which is seriously a major major major difference so watch kit as [TS]

01:09:54   we know it with what they unveiled last november what every single watch app in [TS]

01:09:59   the App Store today is his code that runs on your phone and projects you I [TS]

01:10:06   onto the watch and watch get to point out as promised by Jeff Williams month [TS]

01:10:13   or so ago is native native native code that can run on one point still works [TS]

01:10:24   which is nice and might be good for some uses you know why I asked yeah sure [TS]

01:10:29   about that last weekend there may be some apps that don't even need to run [TS]

01:10:32   natively if they really do just need occasional status update why even bother [TS]

01:10:36   with it [TS]

01:10:39   so I do think it would get there was a big thing yeah I think so when I was [TS]

01:10:50   surprised about with just exactly how much access we go to it because we get [TS]

01:10:58   we all expected acts when we get complications notifications glasses and [TS]

01:11:06   apps I really did not think that we use third-party developers would be afforded [TS]

01:11:14   access to the complications I always expected that we would be eventually but [TS]

01:11:19   I thought that would be a next year [TS]

01:11:21   well it's actually sure but as it was called watch get to put whatever first [TS]

01:11:30   release of native yeah I will never use a version number like this but more last [TS]

01:11:35   night what we had with the current you know watch kids sorta like watch kids [TS]

01:11:40   0.1% prized the card it watch it seems like watched it could have been a boon [TS]

01:11:49   Bluetooth thing and then I don't know watch STK could have been but you see [TS]

01:11:58   interesting you still need to have an iPhone app in order to have one jet you [TS]

01:12:03   cannot sell watches directly and they need to be a compliment to your iPhone [TS]

01:12:08   what that means is you know probably lost the muddy day going to happen [TS]

01:12:15   approval I can you disable screen comes up and check you are probably not but [TS]

01:12:23   what was keen to point out with his is remarkably robust and forward-looking [TS]

01:12:32   especially compared to that we saw the line should I one of my go-to moves [TS]

01:12:39   during WWDC is when I run into somebody I haven't seen an awesome 90 [TS]

01:12:43   just asked him you know and especially this week I just had last week I had had [TS]

01:12:49   more meetings and stuff outside Moscow need than usual most every day I had [TS]

01:12:54   something going on and i i really I didn't make it to any sessions at all [TS]

01:12:57   all week long so I was woefully under informed even compared to usual so I [TS]

01:13:02   just ask people like tell me something call you learn this week and you know [TS]

01:13:05   what you're taking I kept hearing over and over people who are surprised you [TS]

01:13:09   were like I knew they were gonna say that they said we're going to get native [TS]

01:13:12   watch out I can't believe how how much they've exposed to watch out sorry you [TS]

01:13:17   know even knowing that we're gonna have something quote-unquote native running [TS]

01:13:21   on that people are vitriano developers are very surprised at how much i mean [TS]

01:13:26   shut you know not to be too nice to you but until I watched him 1.00 period to [TS]

01:13:40   to chill and condoms to [TS]

01:13:44   yeah it really is usually have me on the show and I agree with something you want [TS]

01:13:55   me to die I i text it down [TS]

01:14:01   forget we're texting about that I told him it killed me to publicly how good he [TS]

01:14:05   looks like they got written during fireball lawyer I don't know why we got [TS]

01:14:18   him I am along with beer and so here's an interesting things so complications [TS]

01:14:22   everybody is excited that there's really good complications API [TS]

01:14:27   and a third party apps can add complications to all these phases it is [TS]

01:14:31   fascinating design challenge I was talking to the guys my friends who work [TS]

01:14:38   at mlb.com and they do the MLB app and they were like they heard about this [TS]

01:14:44   they were they were just like us they were surprised that they were gonna get [TS]

01:14:46   it and then they immediately started plotting what they're gonna do and for [TS]

01:14:50   most of these complications you're so limited in space and how much size it's [TS]

01:14:55   like that their first thought was that you could pick a favorite team and then [TS]

01:14:57   you have a complication that while the game is going on would show you the [TS]

01:15:01   score but they for most of the sizes of complications they maybe they figured it [TS]

01:15:08   out by now but at least last week they still hadn't figured out how to do it [TS]

01:15:10   because you can't use color because the colors come from the he said he said [TS]

01:15:18   yeah you can't like say the Yankees are blue in the Phillies are red and [TS]

01:15:22   indicated with dots that way or something like that you have to do has [TS]

01:15:25   to be without using color to indicate that and there's so little space that [TS]

01:15:30   you you know it's it's really it's gonna be a great design challenge in terms of [TS]

01:15:35   like constraints being you know forcing you to be super creative yeah I agree [TS]

01:15:44   just as I know you have the MLP guys like but it's not just use live in [TS]

01:15:55   baseball [TS]

01:15:55   those guys to meet ya like we've had lunch but joined you for lunch [TS]

01:16:01   you don't even know the rules of baseball you if i dont have a good time [TS]

01:16:05   to talk to they are very very smart cars and they are loved as well and they're [TS]

01:16:14   not jackasses when I like to swing the bat this way [TS]

01:16:19   batting a thousand is that a hundred percent yeah but they are killing it in [TS]

01:16:29   terms of technology like you killin it i think is correct in their backend is the [TS]

01:16:36   one that's terrible video back and does all of the WWE stuff and the HBO now [TS]

01:16:43   they're not doing HBO Go HBO Go is still the old HBO backend stuff is yes and I [TS]

01:16:51   think I think the new stuff is probably more popular yeah and I mean just wrap [TS]

01:16:57   your head around that MLB is major technology is crazy [TS]

01:17:02   well I think about this like they did last year with HBO Go when Game of [TS]

01:17:09   Thrones the last year's season of Game of Thrones came out their servers [TS]

01:17:12   crapped out and they had to say stuff like we know it's Sunday night and [TS]

01:17:18   there's a new episode of Game of Thrones if you want to watch it on game on HBO [TS]

01:17:22   Go why don't you wait a day or two and there was none of that this year with [TS]

01:17:28   the HBO now and it's one of the things people do you know when when when you're [TS]

01:17:33   online stuff fails everybody talks about it and when it works perfectly everybody [TS]

01:17:37   just assumes that it was supposed to be but they mlb.com back to HBO now stuff [TS]

01:17:44   with Game of Thrones just just worked and everybody wanted to what you might [TS]

01:17:50   just want to sing their praises was not damaged but you know complications from [TS]

01:17:58   the white person I don't think I can even tell you how many times I've been [TS]

01:18:03   hanging just does the conversation [TS]

01:18:08   check out what's going on with the game [TS]

01:18:10   every great and the way complications work is pretty cool in the you provide a [TS]

01:18:16   timeline but I obviously that's not going to work for a game because you can [TS]

01:18:21   predict the future but for you know stuff like weather or coming events you [TS]

01:18:27   can provide timeline and then when you start dying the digital crime and you [TS]

01:18:32   get to see into the future I haven't tried the beta gonna put america watch [TS]

01:18:38   and you still have you thought about that I do I was getting ready to send it [TS]

01:18:47   back and maybe I should keep it put 2.2 on it that's going in the garbage and [TS]

01:18:54   that they're gonna incinerated because I work it yeah probably lives gonna put [TS]

01:19:04   that in zip lock bag and going I think like a lot of people while I was [TS]

01:19:08   watching the keynote and they said ok and now we've got this time line [TS]

01:19:11   interface for complications and you spend the digital crown the go forward [TS]

01:19:15   or backward in time and it'll show you you know like so few of the temperature [TS]

01:19:19   obviously the show you the future temperature but you can go back in time [TS]

01:19:23   and see the previous temperature or the joke that they made that the stock you [TS]

01:19:29   know just how good does not go into the future but you can go into the past and [TS]

01:19:33   see the stock moving throughout the day as the hours you know change I'd like I [TS]

01:19:38   am sure a lot of people I immediately thought what the hell happened now when [TS]

01:19:42   I spend the crown on my watch and I went on the ground and of course nothing [TS]

01:19:45   happens [TS]

01:19:46   well depends on the astronomy and leave the Sun so you can do that you can spend [TS]

01:19:56   that thing and it shows you what happened but that with those are two [TS]

01:19:59   phases where you don't get to customize the complications and it makes me wonder [TS]

01:20:04   maybe that might be why [TS]

01:20:06   you didn't get to customize the complications because they didn't want [TS]

01:20:10   to have had that hadn't occurred so makes me wonder whether in the you know [TS]

01:20:18   to point out what maybe they'll add some minor complications to like the solar [TS]

01:20:23   face because those will update to the ground we'll have to ask your friend to [TS]

01:20:31   say but I thought that was pretty quiet and that's pretty cool use hindsight it [TS]

01:20:36   seems pretty obvious that I was gonna come to everything actually I should be [TS]

01:20:40   able to predict that because while so you know why should spinning the crown [TS]

01:20:44   piano Op yeah of course and well I mean they killed it I think that great just [TS]

01:20:57   seeing what he when you next UI UI your next counter communist is a major and [TS]

01:21:05   not only that there's the tactile feel is it coming soon in that you move the [TS]

01:21:11   digital crown very little while we have to spend a little bit you know there is [TS]

01:21:18   a it's a screaming to the top of the page [TS]

01:21:21   dresses like swinging couple and you have known here as foreground [TS]

01:21:25   discouraged background preferred what does that mean this is something chance [TS]

01:21:32   it to me when we were doing a debug WWDC to get eventually on the phone you could [TS]

01:21:47   not do anything in the background is not on screen he would be dead to the world [TS]

01:21:55   you expected to launch quickly and get back to what you were doing but you [TS]

01:22:01   weren't running and then when they hit the home button to go to [TS]

01:22:04   crap you have a second or two or that he would let you clean up and and once at [TS]

01:22:09   times over your cut off whether you were done cleaning exactly the OS's aku done [TS]

01:22:16   and one of the things I love about a ways is dead is not afraid to just kill [TS]

01:22:24   processes will tell you you've got to clean up and kill you right where is the [TS]

01:22:29   the classic UNIX mindset that rude UNIX mindset is to go to extraordinary [TS]

01:22:35   lengths to keep all processes running like the whole system can be out of RAM [TS]

01:22:41   and it'll it'll start swapping and going to using the desk in swapping memory out [TS]

01:22:47   to extraordinary lengths to the to the length we're really slow everything to a [TS]

01:22:52   crawl but technically at everything is still running and I was instantly [TS]

01:22:56   camping out on it figures that had to get swept the Mac is it a few times [TS]

01:23:03   running low on disk based bad things will happen but I S no did you write so [TS]

01:23:11   I you know and you're saying that addresses observations that the watches [TS]

01:23:15   different we're actually prefers that you do well in the process of selling [TS]

01:23:22   running back in berlin you schedule a bunch of complication and then provide [TS]

01:23:32   them to the API and then go away soon as you turn that dial your process is not [TS]

01:23:40   involved in telling the watch what comes next if you've given it twenty or fifty [TS]

01:23:47   or a hundred events in advance when the time travel dial when the digital ground [TS]

01:23:56   is turned your application never been worn out all the information is required [TS]

01:24:04   to be saying that it [TS]

01:24:07   your day on screen has already been given to the app and it won't bother you [TS]

01:24:13   so in a way it's more like you provide data and times to the to the watch and [TS]

01:24:23   it decides what do with them rather than phone which eventually headed immediate [TS]

01:24:31   interaction model for me since I magnin I do think so I know you may know it's [TS]

01:24:41   like you're supposed to keep your complication going you to schedule like [TS]

01:24:45   you know it obviously it could be abused [TS]

01:24:48   well I mean this User difference is like you when I try to schedule the show and [TS]

01:24:56   you keep asking me like a free now if we now if we now look at these are the [TS]

01:25:03   budget I'm not really in this is where I am free and you can go away and [TS]

01:25:07   information working around your schedule and then come back with a well is the [TS]

01:25:14   time that works for both of us they that's kind of what the complications [TS]

01:25:20   and watching you provide them with the timeline of dance and data rather than [TS]

01:25:27   the watch asking you persistently so you as the application asking the [TS]

01:25:33   application PA system to provide new information it asks the application of [TS]

01:25:39   pride a list of Benson in time and there's this new they call it a high [TS]

01:25:46   priority notification if it comes into your phone and you market is high [TS]

01:25:51   priority it'll go to the watch right away and i was thinkin that's perfect [TS]

01:25:55   for something like a sports app like the MLB app with scores like if you say I [TS]

01:25:59   wanna have scores on my watch the Yankees [TS]

01:26:02   it can be it seems to me like you can be really smart and knows what the game [TS]

01:26:06   hasn't even started the game doesn't start till seven o'clock at night so [TS]

01:26:09   we'll just all you need to know is that there's a game starting at seven o'clock [TS]

01:26:13   and in the complication can just say something you know 7:05 p.m. Miami [TS]

01:26:18   Marlins that's who the Yankees are playing tonight and then once the game [TS]

01:26:22   starts they can just wait for the every time they score changes and a high [TS]

01:26:26   priority notification and then the watchword be up-to-date pretty much as [TS]

01:26:31   soon as the notification is your iPhone and it doesn't need to pull on a regular [TS]

01:26:34   basis again just wait for this you know for their a piano that watched the phone [TS]

01:26:39   how to get those notifications that only happen when the score changes and so do [TS]

01:26:46   things you first [TS]

01:26:47   notifications no longer need to be presented to the user they can just go [TS]

01:26:53   to the second I love you think that a Yankee score changes [TS]

01:26:59   high-protein well this is another very this is where it pays to be a soccer [TS]

01:27:05   because then you only have to get one no notification game since they all end 10 [TS]

01:27:11   can argue with that [TS]

01:27:15   ok that's getting my clothes get website [TS]

01:27:21   surprising to me so the gist of the distal that seems to be I didn't see the [TS]

01:27:25   session but I only saw the highlight of it in the state of the union but that [TS]

01:27:30   now they're going to have a set of API said that a web app can use iCloud for [TS]

01:27:34   user IDs and pretty much get the same data out of it that that native apps can [TS]

01:27:42   ya dad is kind of remarkable again haven't looked into them as web stuff is [TS]

01:27:51   not my forte [TS]

01:27:53   it seemed from just the slide and what they said that you could use it for any [TS]

01:28:00   occasion when you guys it used it for desperately trying to land at home [TS]

01:28:08   probably I mean it would have ruled this week and that's if I'm not wrong they [TS]

01:28:14   came up [TS]

01:28:15   and you can see Facebook science and the reason we did those cool to say how you [TS]

01:28:22   can say that we thought about it I think I've talked about this but did nothing [TS]

01:28:26   secret about it we definitely thought about it because we didn't want to rate [TS]

01:28:28   our own authentication system because it's every moment that we that we spend [TS]

01:28:35   writing an authentication system was a moment we weren't writing call features [TS]

01:28:38   that were specific the best burger but the problem we found when we asked [TS]

01:28:41   friends and family normal people and not not like people who are developers and [TS]

01:28:49   no indication system is a pain in the ass is that a lot of normal people [TS]

01:28:54   really hate signing in with Twitter or Facebook because let's say they just [TS]

01:29:00   want to use a note up and they think and I think reasonably so they think hey I [TS]

01:29:05   don't want to use my facebook as I don't want my facebook getting messed up with [TS]

01:29:09   these notes I don't want Facebook posting something from a note I don't [TS]

01:29:12   want i just want to keep them separate people don't really understand where one [TS]

01:29:17   thing blurs with another but they do they know if they never even sign into [TS]

01:29:20   this Notes app with Facebook then they can never get intertwined and people are [TS]

01:29:28   just uncomfy people don't like doing it people like having I know it sounds like [TS]

01:29:32   it sounds counterintuitive because everybody knows it's a problem to have [TS]

01:29:36   75 different user accounts that your active using and you have you know [TS]

01:29:40   you're supposed to use a different password with these one and so [TS]

01:29:43   developers think I'll solve this will just use you know Facebook as your login [TS]

01:29:48   and then you can just use the account you already know but the truth is that [TS]

01:29:52   people are uncomfortable with that because they don't want Facebook getting [TS]

01:29:55   mixed up with these other services [TS]

01:29:58   you know what I am [TS]

01:29:58   you know what I am [TS]

01:30:00   never signed in to Facebook to anything I still have a Facebook account here but [TS]

01:30:06   I know I do just for the sake of like I worry about it when I use Twitter to [TS]

01:30:10   sign into something else though because I've I don't think I've ever gotten [TS]

01:30:13   burned by this but I know there are stupid things where you can like sign in [TS]

01:30:16   with Twitter and you're not really paying attention and then they [TS]

01:30:19   automatically tweet your account I'm using blah blah blah and there's a judge [TS]

01:30:25   that happens you know [TS]

01:30:27   hated it had to like publicly it was act on it [TS]

01:30:32   yeah maybe I think I think and I think she only reason I avoided that was that [TS]

01:30:37   I was late to it and a bunch of friends who got burned by it and so I knew not [TS]

01:30:42   by enlarged again I mean I very rarely use Facebook but in theory that's got a [TS]

01:30:54   lot of prison information on me [TS]

01:30:56   twitter is like 99% me being a jackass and public which I realized that [TS]

01:31:04   everything input into Twitter's [TS]

01:31:06   DMZ expect to be private but I mean honestly if that failed will be that bad [TS]

01:31:16   but if your app recorded his Brooklyn I'd probably let them do to you but that [TS]

01:31:27   isn't to do it because I have no idea what that would mean so even as a [TS]

01:31:31   developer I don't know I have no idea and i don't know if that can change in [TS]

01:31:36   the future either well anyway I we might have been a lot more likely to use [TS]

01:31:41   iCloud than anything else and we even thought about ways to use iCloud in a [TS]

01:31:46   way that [TS]

01:31:46   know even everyone using I called for the data just using it as an [TS]

01:31:51   authentication having a token or something like that and there's ways you [TS]

01:31:54   could do that I think having their web service API it certainly makes it more [TS]

01:31:57   interesting and more likely that we would have used in a really might in the [TS]

01:32:00   future is something like that yeah that's a good stead John just start to [TS]

01:32:06   yeah we can start let me take a break I have two more sponsors thanks let me get [TS]

01:32:10   blown out and it's a good friends it however they got you know however is [TS]

01:32:16   yeah I just three days earlier [TS]

01:32:20   well good for you [TS]

01:32:24   gurus such that the best way to register in managed domain names in the world [TS]

01:32:31   they take all the house on confusion of registering in managing your domain [TS]

01:32:35   names they give you easy to use tools to manage them and you don't need to be [TS]

01:32:40   like a DNS expert to do it anyone can do it they explained everything will be [TS]

01:32:45   really comfortable figure it out yourself their support team is always [TS]

01:32:48   ready if you need a hand takes five minutes from finding the domain name [TS]

01:32:54   finding you know they have tools so if the one you want is taken they make [TS]

01:32:59   really smart suggestions about how you can fill it in with you know maybe use a [TS]

01:33:03   different top level domain may be tweaked the actual demand your wanting [TS]

01:33:07   slightly to get one that's available if you've ever registered domain name [TS]

01:33:12   somewhere else however is like the difference she night and day most other [TS]

01:33:16   domain name registrars it's like going into the bad part of town you feel like [TS]

01:33:19   you gotta keep your hand on your wallet [TS]

01:33:21   you gotta look you know for checkboxes where they're automatically upgraded you [TS]

01:33:25   to stop the gifted opt-out of stuff they they charge you more they seem like [TS]

01:33:32   they're charging you these great prices but if you want something privacy for [TS]

01:33:36   your personal information [TS]

01:33:37   on the domain name registration you have to pay extra all of that you get that [TS]

01:33:41   for free with harvard's all built in and they have the most amazing thing I still [TS]

01:33:47   think that still sounds too good to be true but it's not as they call it Valley [TS]

01:33:50   transfer service it's free it's built into the to the price of being over [TS]

01:33:55   customer so you've got domain names you've already registered from years ago [TS]

01:33:59   and other at other registers you sign up for however you see for yourself that [TS]

01:34:05   yes this is the place this is the best place for domain names that I've seen [TS]

01:34:08   you think I wish all my old imagery here [TS]

01:34:11   well use their free Valley transfer service you get in contact with them you [TS]

01:34:14   given the information to go to your old registrars wherever you have the demands [TS]

01:34:18   and they go and move in Malta cover for you they just go through all the hassles [TS]

01:34:25   and as as our friend merle man has said in his reach for other on shows like [TS]

01:34:31   these other registries that he purposefully make it pretty hard to to [TS]

01:34:35   move your domains it's sort of like Colin up to cancel your cable service [TS]

01:34:39   they don't they [TS]

01:34:41   and heaven knows all the tricks they know everything they need to do to get [TS]

01:34:44   that working so great interface great management tools great tools for [TS]

01:34:50   registering new domains and free Valley transfer service what more do you need [TS]

01:34:54   to hear [TS]

01:34:55   here's the deal they have a special code just for listeners of the show you get [TS]

01:34:59   10% off your first purchase go to Harvard a common here's the code now [TS]

01:35:04   they do per episode [TS]

01:35:07   codes so their code for today's show this show is L copy time all one word [TS]

01:35:13   close it up no space held copy time and they'll know you came from this episode [TS]

01:35:18   of the show and you'll save money doing it so my thanks to over hear ya also [TS]

01:35:27   please use that code because that means they'll know that you like me more than [TS]

01:35:34   20 shelter and that'll mean life but also we have to tear through here [TS]

01:35:40   striptease with two we get it we get mad [TS]

01:35:43   like halfway down this stage I think Swift is doing great I think the fact [TS]

01:35:55   that it's as popular as it is one year in is fantastic but almost nobody is [TS]

01:36:00   using it yet as their main language it's just it's not reason it's not a failure [TS]

01:36:06   it's just it's the side effect of Apple releasing it as early as they did to get [TS]

01:36:10   feedback and I think if Apple were different company this would be there [TS]

01:36:19   now comes word 1.0 would have been swift 0.62% is a really think that the [TS]

01:36:28   differences is that this year swift 2.0 call it the real one point out you want [TS]

01:36:34   to [TS]

01:36:35   is informed by a year's worth of feedback from actual developers and yes [TS]

01:36:41   I mean when Swift one came when Swift first came out there was some banana [TS]

01:36:46   stuff you could mutate and raised in ways that would make no sense according [TS]

01:36:52   to the way you'd expect from swift give you covered it be interviewed and then [TS]

01:36:59   changed something in Maine in maybe it would also be changed inside of me a [TS]

01:37:05   blast like 20 million but basically it would be like you know spooky action at [TS]

01:37:20   a distance like you would you would you would change one thing in one place and [TS]

01:37:24   it would affect something and some other place and that makes it really heritage [TS]

01:37:27   how programs were they fix that they've been improving the syntax and 2.0 I [TS]

01:37:35   really think that they've kinda turned a corner and I think it's definitely would [TS]

01:37:40   considering adopting two nuclear the big one big edition this is this isn't [TS]

01:37:47   something they had to revisit it something that they really didn't even [TS]

01:37:50   talk about until until now is right and it looks good to me i mean but my [TS]

01:38:00   perspective on this is certainly a layman's perspective at this point but [TS]

01:38:03   it looks good to me in terms of what they call it a try catch its yeah it's [TS]

01:38:11   do try and then bridge and playgrounds have a good I'm human now now I know you [TS]

01:38:23   laughing but no blown away by that I never really thought that would make it [TS]

01:38:29   into Apple's developer tools lol sure ninety code is now no definitely not the [TS]

01:38:36   ideas which has been this bad the ideas were the best part so error handling you [TS]

01:38:43   create a block and then you APIC they can get to that can we turn in their [TS]

01:38:53   stored here in in swift language and put try and find them and then you can catch [TS]

01:39:03   those areas and process them accordingly trying to come up with a way to describe [TS]

01:39:11   this but it's almost like is every every time we tried something is something [TS]

01:39:16   went wrong [TS]

01:39:18   you will not follow the rest of the steps in the recipe instead you just go [TS]

01:39:24   to the case where you clean everything up and you you wipe down kitchen and you [TS]

01:39:30   just didn't work so they've made kind of a pretty nice way I think handling it [TS]

01:39:37   and somebody and I think I forget I'm stealing this from somebody out there [TS]

01:39:41   last week but somebody when we were [TS]

01:39:43   drinking in the Parc 55 or something somebody mentioned that some of this [TS]

01:39:48   stuff is not really for the compiler some of it is like the syntax is really [TS]

01:39:54   for the programmer to know hey you know I love a.m. can figure out [TS]

01:39:59   could could figure out some of this without the syntax but the sin taxes [TS]

01:40:01   there so that when you're reading the code you the programmer like this could [TS]

01:40:06   throw an error I might not even to the line like it's it's you know here's this [TS]

01:40:13   method called to open the document I might not get to the next line because I [TS]

01:40:19   I can see right here that this might throw an error and there might be well [TS]

01:40:23   the document is even there anymore or something you know you don't even know [TS]

01:40:26   but it's gonna you know the flow is gonna change and then here is where it's [TS]

01:40:29   going to go if it throws an error and I can see where my you know you know what [TS]

01:40:34   what do I do if something unexpected happens [TS]

01:40:37   example let's say you are opened example the compiler knows that open document [TS]

01:40:47   may return with an error made to an error you don't need to put right in [TS]

01:40:54   front of it to appease the compiler you could you say open document and the [TS]

01:41:00   compiler will be totally happy being the girl that failed so I'm gonna go down [TS]

01:41:03   here but by requiring the use of the key word try you are forcing the program at [TS]

01:41:11   Jimmy's in about the way that the cold flow may change so I like I do one of [TS]

01:41:23   the things that concerns me about Swift is that there's a lot of automation [TS]

01:41:27   declaration that is in order to appease the compiler order to present the [TS]

01:41:32   composer better options in order to produce faster rather than preferring [TS]

01:41:41   more readable code that said justice try construct [TS]

01:41:46   think favors the phase 2 program and also favors the person that comes back [TS]

01:41:54   to us understand that good right maybe you didn't see me maybe or maybe even a [TS]

01:41:59   place for me personally anything any code I've ever written six months later [TS]

01:42:03   it's I might as well been written by somebody else [TS]

01:42:05   yeah so well that's what comments are that's that to me is you know to be fair [TS]

01:42:14   you that's to me is the secret to me the secret programming was when I went to [TS]

01:42:22   break through for me was to realize that comments are in for other people come in [TS]

01:42:26   to free yourself in a few months [TS]

01:42:28   yeah yeah explain to my future self exactly what the hell you were thinking [TS]

01:42:32   when you wrote this program is not that smart just realized that you had the [TS]

01:42:39   dummy you're looking down right now and just begun come to buy a medal on the [TS]

01:42:45   Mac marijuana make very cool so metal was introduced last year on iOS it had [TS]

01:42:54   the advantage did the GPU and CPU were interviewed him as saying Japanese [TS]

01:43:01   shared the same memory and the Mac that's not the case that the Mac Pro has [TS]

01:43:06   distinct discrete graphics cards ATI going to get the partner but some macros [TS]

01:43:18   have that too that could be integrated graphics and then they can wrap up 22 [TS]

01:43:22   having discrete GPUs cake and so medal in the Mac brings in very low level [TS]

01:43:28   approach graphics programming class to the Mac Direct X 12 has been doing is 88 [TS]

01:43:41   mantle API has been doing is [TS]

01:43:46   I think the time in the big picture I feel like there's a couple of factors I [TS]

01:43:50   think one of them is that Apple is their custom silicon teams call it all you [TS]

01:43:55   know Bob Mansfield stuff but they're doing amazing graphics stuff I S on the [TS]

01:44:00   Mac they're still doing you know they're using ATI and Nvidia graphics card that [TS]

01:44:07   could shift some point right that they could start doing their own graphics [TS]

01:44:10   chips for the Mac maybe but laying the ground for the Mac laying the groundwork [TS]

01:44:18   now with metal would make that sort of transition couple of years from now [TS]

01:44:22   a lot easier if in the future you know if if in a couple of years all anything [TS]

01:44:27   graphic intensive Mac is assumed to be the middle so there's a hardware and [TS]

01:44:33   clear alrighty I could be wrong you know I'm often wrong in over my head on this [TS]

01:44:41   the other day the other day and I made last week but here's the thing with [TS]

01:44:48   OpenGL OpenGL man on ways to Windows 16 windows 32 St i dnt want that kind of [TS]

01:45:03   cross-platform thing open jails we do it [TS]

01:45:06   interfaces like metal mantle and directors 12 are a new way of reasoning [TS]

01:45:15   by the GPU originally the GPU used to be about you would submit some triangles [TS]

01:45:21   you would set some state in order to you know this is the color enjoy this is the [TS]

01:45:27   text you gonna map onto these triangles and then you would put my screen these [TS]

01:45:35   days the GPU has got so fast and so [TS]

01:45:39   capable of just tearing the data did the best way to address it is not in this [TS]

01:45:47   piecemeal fashion but rather to basically laid out commands dream man [TS]

01:45:54   stream is more technical people in your audience will disagree with their [TS]

01:46:02   business effectively program there's no loop Syria statements but it but it's [TS]

01:46:07   it's it's a recipe had a drug scene and you feed it to the GPU and then the GPU [TS]

01:46:13   will just territory and and producer and the interesting thing is the stuff like [TS]

01:46:20   OpenGL which targeted at rendering 3d scenes its jails graphics language it's [TS]

01:46:28   the open graphics and text 3d simple metal is about leveraging the [TS]

01:46:40   capabilities of this off board super parallel computer vice it happens that [TS]

01:46:49   is really good at rendering pixels and transforming 3d stuff [TS]

01:46:54   the math required to do 3d and 22 shade pixels to make everything look pretty is [TS]

01:47:03   also the man that can be applied in any number of different ways it may not be [TS]

01:47:10   graphics related so open so metal does [TS]

01:47:16   wide open jailed as and also does would open sealed as her friend Chris lucy [TS]

01:47:22   loader's letter Stefan Logan CEO with capo guest meal in with a friend is a [TS]

01:47:28   lot of stuff on the Mac with with OpenCL medal presented the device as a [TS]

01:47:38   massively parallel independent compute their eyes to the fact that ultimately [TS]

01:47:44   you could describe computers in general as machines that do math really fast and [TS]

01:47:50   in in recent years it's the GPUs not the CPUs that have gotten faster and faster [TS]

01:47:57   and faster at that and that there's a solution to use of good at I guess they [TS]

01:48:08   bettered switching on conditions like if you've done this then there's then they [TS]

01:48:14   have a lower the GPU is the most dating and throw them and just have a crush on [TS]

01:48:23   it in the same way without changing any of the faster they go and optimizing the [TS]

01:48:30   two is is different now than in terms of the program in terms of the the CPU [TS]

01:48:38   needs to be responsive and we'll wait and see the GPU needs to basically you [TS]

01:48:45   mean you give it played a stake in its done in two seconds now I made the [TS]

01:48:50   mistake last week was sure about emphasizing gaming and it's great for [TS]

01:48:53   games but it's one of the reasons I made the mistake they hadn't seen state of [TS]

01:48:58   the union and in the state of the union [TS]

01:49:00   I thought this is great I thought they were a it was good to good demos but I [TS]

01:49:04   was really cool to see Adobe on stage they had a guy from this crazy [TS]

01:49:10   complicated Illustrator document where you can zoom in live whereas prior to [TS]

01:49:19   end this is a version is not shipping records based on medals on the Mac [TS]

01:49:22   and you can zoom in to this crazy detail and with metal they could do it in real [TS]

01:49:27   time and instead of typing a new number in this room box and awaiting a second [TS]

01:49:31   for a career ender at that resolution he'd assume in on the fly and animation [TS]

01:49:36   video effects in After Effects that previously rendered like a really slow [TS]

01:49:40   frame rate now they're rendering in real time it's it's you know all sorts of [TS]

01:49:44   things already rendered in real-time and after effects but this was a totally [TS]

01:49:48   plausible demo of something somebody might be doing that's gone from you know [TS]

01:49:53   you kind of get like a preview to now it goes in real time so it's a big win for [TS]

01:49:57   graphics professionals to I told him and that so there was a time there were [TS]

01:50:03   Adobe was you know / not great but it only has been long time jenna Marbles [TS]

01:50:10   going back to the first lady better and you know i mean can what is named for [TS]

01:50:24   him and you can forget his name can forget it [TS]

01:50:30   yeah I'm not sure if that's how you pronounce it in the original Irish [TS]

01:50:34   been here for sure everyone came back very very tight relationship for a long [TS]

01:50:46   time and say what you will about Adobe and I would like to know countries out [TS]

01:51:00   some of the other can he did [TS]

01:51:06   what happened W felt like a long relationship and am so happy said they [TS]

01:51:17   should be hanging out like the [TS]

01:51:21   there is problems with the daily stuff but the notion did I like the creativity [TS]

01:51:28   and an apple that I like that the relationship between Adobe and Apple is [TS]

01:51:32   on the upswing like I feel like the bottom down instead of continuing to [TS]

01:51:36   deteriorate obviously on the upswing and it's cool that they're working with [TS]

01:51:40   Adobe well in advance you know certainly well you know clearly if they've got the [TS]

01:51:44   demo is already working Adobe didn't have to wait until double-double easy to [TS]

01:51:50   find out about mental and it even ties in with my carbon 64 joke last week [TS]

01:51:54   because whatever year that was 2006 2007 the bottom dropped out on carbon 64 [TS]

01:52:01   where the year before [TS]

01:52:03   carbon was going to 64 bit and then the next year as I guess what no I know for [TS]

01:52:07   a fact that Adobe found out about it when it when it was announced the wEDC [TS]

01:52:13   really probably the later the bottoming out of the Dobie Apple relationship [TS]

01:52:20   tartan / matabane I but I think feel like that was that that was a data [TS]

01:52:26   specific team at Adobe whereas the carbon 64 thing I think it closer to two [TS]

01:52:32   but maybe that's just my bias towards being a longtime fan of their creative [TS]

01:52:37   tools but neither can either help I'll only take one last break here and thank [TS]

01:52:45   you our last month to read and shockingly surprisingly it's our good [TS]

01:52:52   friends at Squarespace longtime supporters of podcasts in general but [TS]

01:52:56   certainly longtime supporter of the show [TS]

01:52:59   you guys know Squarespace simple powerful beautiful website it's a way to [TS]

01:53:05   build your own website and instead of rolling it all from the ground up and [TS]

01:53:10   getting a web hosting account code figuring out installing software so that [TS]

01:53:14   it's a platform where you start with a website that works and templates to [TS]

01:53:19   choose from and you can customize these things to drag and drop right in your [TS]

01:53:24   browser what you see is what you get [TS]

01:53:27   you don't have to go into a special editing mode you're just logged in you [TS]

01:53:30   want to add something to the sidebar you just added to the sidebar you can see [TS]

01:53:33   what it looks like if you don't like it you can move it to a different column or [TS]

01:53:36   something like that all of these templates they're all responsive C-dot [TS]

01:53:41   to do anything right out of the box [TS]

01:53:43   your website already looks great on iPhones and other smartphones right out [TS]

01:53:47   of the box you've got commerce so if you want to set up a story don't install [TS]

01:53:51   anything you don't upgrade your plan is just something that you get right there [TS]

01:53:55   so you want to set up a store want to do something like that right there in [TS]

01:53:59   Squarespace you want to set up a podcast they've already got tools for that where [TS]

01:54:03   you just upload you got an audio player it rolls out your feeds and podcasts [TS]

01:54:08   already has a feed everything like that all built in right from the start you [TS]

01:54:14   can get a trial with no credit card required you just go there sign ups [TS]

01:54:19   start using it you get 30 days and you don't pay until your trial is up and [TS]

01:54:25   there's a new thing right now I know you guys heard me talk about Squarespace [TS]

01:54:28   before this is brand new start your trial before june thirtieth she got [TS]

01:54:34   about two weeks from when the show's gonna air and you get a free year of [TS]

01:54:39   custom email and business tools when you sign up for our professional or business [TS]

01:54:45   plan [TS]

01:54:46   enter the offer code Gruber my last name [TS]

01:54:50   GRU ER and in addition to that you get 10% off GRU get 10% off whatever you are [TS]

01:54:59   so if you order a whole year you save 10% off the whole you right there so [TS]

01:55:04   Squarespace build it beautiful [TS]

01:55:06   go to Squarespace dot com and sign up today and remember that code my last [TS]

01:55:12   name [TS]

01:55:13   grouper he'll save some dough we gotta cut through the rest of this real quick [TS]

01:55:17   as you can see ya a little bit you know what I major happened what do we know [TS]

01:55:26   about the same power as a for either case believe needed to 20% a prompt you [TS]

01:55:39   in so doing it and low power mode if I'm not mistaken mistaking Android phones [TS]

01:55:46   deals when I was curious about was wide and this is kinda weird but I would be [TS]

01:56:00   curious to know how a phone felt just slowly got less responsive as the power [TS]

01:56:08   went down when I know I know that it turns off like the highest energy [TS]

01:56:15   highest performance parts of the CPU so like an app that might be able to kick [TS]

01:56:21   the CPU into a higher gear and no longer does that sort of slow something down [TS]

01:56:25   like that it turns off background downloads for some apps so it won't [TS]

01:56:31   necessarily do things on it the network in the background until you need it like [TS]

01:56:35   it might switch your email from push to pull say it only check email when you go [TS]

01:56:40   there [TS]

01:56:40   and it turns out this is one of the things when he said like when Craig [TS]

01:56:44   Federici said that it pulls some leverage in years that you don't even [TS]

01:56:48   think we're there and one of those is that it turns off some of the animations [TS]

01:56:52   in the UI so things are just does less and it looks less cool cool things get [TS]

01:56:59   turned off but that they can really stretch out the amount of time you get a [TS]

01:57:03   20% battery so here's I think it's good I think it's a good future I'm just [TS]

01:57:12   curious about like how about when it gets below 33% you just start traveling [TS]

01:57:18   all of us back automatically in the if you don't have a lot of power devices [TS]

01:57:26   tired it's not going to be animating our time I can be downloading much and I [TS]

01:57:32   think that's understandable to user is that crazy to thinkers like Uriah see [TS]

01:57:40   from your notes you're calling an anthropomorphic but yeah like I fronts [TS]

01:57:43   tired and so it slowed down [TS]

01:57:44   yeah like when you run out of energy seemed natural to me as we ran out of [TS]

01:57:49   energy on this show we start making less and less sense [TS]

01:57:54   totally understand so I'm Jewish I mean I don't even know if there was I don't [TS]

01:58:02   know it's just a funny thing it's sort of like we were saying about the iOS [TS]

01:58:08   turning the UNIX model of app lifespan on its head where unix keeps processes [TS]

01:58:15   alive until the process decides it wants to be dead at one stage it is sort of [TS]

01:58:22   similar that where it's like the way computers have always worked is to [TS]

01:58:25   always run as fast as you can at all times and then all of a sudden you're [TS]

01:58:29   out of energy you know if you're running out of battery [TS]

01:58:31   well that's it we have to go [TS]

01:58:34   whereas it's kind of interesting to think of of a of a machine they gets [TS]

01:58:38   tired and does less so that it can stay awake at two something you know be [TS]

01:58:42   useful in some way longer I think so but on the other hand I mean I mean if [TS]

01:58:51   Johnson playing a game to anyone like wouldn't he be paid I guess I don't know [TS]

01:58:56   for certain is dropping frame rates as did I tell you what this one way to get [TS]

01:58:59   this kid fired up it's too much trouble UH-sixty man we're never gonna cover all [TS]

01:59:09   this stuff what about the number to call when Joanna stern was only the dog poop [TS]

01:59:17   it so it just never gonna be having a dog poop shows I would say the two [TS]

01:59:27   showed highlights of the year so far [TS]

01:59:31   number two having Phil Schiller as a guest in new number one was having [TS]

01:59:35   Joanna stern's dog show even Phil Schiller campy that don't make any topic [TS]

01:59:43   what about the deep linking into apps there's this cool thing and I've got I [TS]

01:59:52   was 9 running on my old 5s and I'm just starting to notice it but like in part [TS]

01:59:58   of it is one example is like that safari is now available as a ViewController [TS]

02:00:03   within Europe so like in the example that already works is if you click a [TS]

02:00:07   link in email instead of switching to Safari you get a slide over panel that [TS]

02:00:14   its Safari and so your bookmarks are there it's not just a WebView its Safari [TS]

02:00:19   Safari view but then you get this new like back button up in the menu bar the [TS]

02:00:25   status bar and then when you're done you just tap that and you're right back to [TS]

02:00:29   where you wear and it's scary [TS]

02:00:36   view controller is really and it's not technically dead for up from what we saw [TS]

02:00:43   with extensions and presenting [TS]

02:00:45   applications within the context does that every solve a lot of problems like [TS]

02:00:55   I mean what can you know where I don't remember what happens and best movie [TS]

02:01:00   clip we have our own built-in web you that you would love to get room frankly [TS]

02:01:06   right right well because it was better than switching into Safari every time if [TS]

02:01:13   you just wanted to take the link I not told you know I don't speak French but [TS]

02:01:19   pretty sure he did not definite yet another web you know nobody takes really [TS]

02:01:26   so I think that one of the things that followed some this is we're going to see [TS]

02:01:30   a lot of abscess your switch from the built-in web used to just relying on [TS]

02:01:34   this once they can or or you know they'll keep it around but only for wait [TS]

02:01:38   for the people who have an upgraded I was not yet but you know just get rid of [TS]

02:01:45   it and think it should and I like the solutions so far having that back button [TS]

02:01:52   up in the status menu which solves the problem that the the hardware back [TS]

02:01:57   button on Android tries to solve but I always find just confuses the hell out [TS]

02:02:01   of me [TS]

02:02:03   yeah that's the big difference is that with this iOS when it tells you exactly [TS]

02:02:07   where you're going back to it says back to me now and you'll see that for any ad [TS]

02:02:14   and it's open like there is in their example is obviously that you know [TS]

02:02:19   Twitter got invited to early access to this and so that you can have it [TS]

02:02:23   twitter.com / you know GTE's tweet I D URL and instead of opening it as a [TS]

02:02:31   WebView Twitter can claim that domain and then open it right now and again [TS]

02:02:37   it's a good view controller so it's not switching you to the app it's just [TS]

02:02:40   showing you a Twitter view temporarily and then you can hit back and you're [TS]

02:02:44   right back to reading your email so one big change is that they are not happy [TS]

02:02:53   with HTTP HTTPS traffic in fact if you use their higher level API's HTTP [TS]

02:03:06   connections will basically be rejected so we had to you know we got a certain [TS]

02:03:12   extent distilled and we were doing just fine stuff like asking through the list [TS]

02:03:20   of tutorial text you know nothing but whatever they're not wrong so we moved [TS]

02:03:28   to https you can have exceptions of you reading I could you know that you said [TS]

02:03:34   before look at Twitter client or overcast early another podcast you gonna [TS]

02:03:41   need to connected to means that under control and you cannot assume that they [TS]

02:03:48   have security certificate dad said we can change things just keep waiting in [TS]

02:04:02   weird places but I do think it's a mistake to where the puck is going to be [TS]

02:04:06   a change like it yeah I told you can smell it coming [TS]

02:04:11   that pretty soon just plain HTTP is going to be considered gross like the [TS]

02:04:15   way FTP is compared to SFTP or something like that even though it's not his [TS]

02:04:19   personal you know and I've got during fireball set up now about to do HTTPS [TS]

02:04:23   yes I think I think everything works but but i still dont link to that by the [TS]

02:04:29   fault and I think I probably should and I think it's like the old-time nineties [TS]

02:04:34   web developer me things were that slow and if it isn't actually asking for [TS]

02:04:38   personal information of any sort you shouldn't you know there's no reason to [TS]

02:04:42   do that [TS]

02:04:43   whereas I think in the modern day I think any modern web server can serve [TS]

02:04:46   ATP [TS]

02:04:47   like that's the least of your problems performance wise yeah I mean even for [TS]

02:04:52   static content like we mean these days we do full disk encryption like [TS]

02:04:58   everybody is getting crowded on the way in and out and it's effectively free and [TS]

02:05:05   wouldn't worry about HTTPS I'm going to start doing that because you know what I [TS]

02:05:09   want to get your bullshit not somebody's third parties [TS]

02:05:13   another thing I just small little thing but I one thing I noticed was that the [TS]

02:05:20   way that all the groundwork Apple iSlate trick sensibility and and and the the [TS]

02:05:25   primary reason for that is to help people who need it [TS]

02:05:29   people with low vision accessibility features for that you know whatever it [TS]

02:05:35   whatever the problems you might have that you need accessibility that's the [TS]

02:05:39   primary reason to do it but all sorts of good things are falling out with that [TS]

02:05:42   code has a new UID debugging features are you can debug the user interface of [TS]

02:05:49   your appt not just the logic of the app and it's all built on top of the [TS]

02:05:54   accessibility features so it's too good things that come out of the same thing [TS]

02:05:58   you make your act accessible and then Xcode can debug the user interface some [TS]

02:06:05   so cloudy but whenever we skipped over it like in the in memoriam the notes [TS]

02:06:11   that we skipped over it [TS]

02:06:13   accessibility is almost a misnomer where the way these setup accessibility is [TS]

02:06:22   basically to present your application [TS]

02:06:25   in such a way that is open to alternative interfaces the primary into [TS]

02:06:33   basis obviously you like it when I get on the bag but accessibility resent your [TS]

02:06:41   interface in a way that it can be understood by people who have satan [TS]

02:06:50   pediments or no other disabilities people with motor disabilities [TS]

02:06:58   challenges yet [TS]

02:07:01   disabilities that there's a lot of that too it exposes what the the applications [TS]

02:07:06   intent rather than the visual interface which you know we all pay a lot of [TS]

02:07:13   attention to more so because I believe that the majority of us have some like a [TS]

02:07:21   fair degree in visual acumen and battles really gonna win this and you know what [TS]

02:07:27   they don't make there's no way no and you know it's one of those things that [TS]

02:07:33   Tim Cook said they don't do it for the ROI but good things come out of it [TS]

02:07:37   though right like this I am I you know you know I friend Doug Russell is it I [TS]

02:07:52   love it physically accessibility API makes you consider while you [TS]

02:07:58   applications about more than laying out buttons laying out you know sliders and [TS]

02:08:05   table these now that accessibility makes you uneasy about how you exposing your [TS]

02:08:09   data model and I think for that reason alone it's it's worth considering the [TS]

02:08:17   other thing that I will end just as an aside apparently there to help her [TS]

02:08:23   killer Helen Keller achievement word was [TS]

02:08:28   boys over this year I didn't say that but I turned inside but the other thing [TS]

02:08:38   that it is I heard on the depth doing right to left [TS]

02:08:46   yeah that's the big thing I notice and i'd noted it's like if you set up your [TS]

02:08:51   if you do this did you set up your layout the way Apple wants you to view [TS]

02:08:58   controllers and going into europe hierarchy it sounds unbelievable to me [TS]

02:09:04   but I get it just works and so like for people using right-to-left languages [TS]

02:09:09   like hearing Hebrew and Arabic obviously the two big ones are the least I know [TS]

02:09:15   your whole Apple can go right to left and right which is great and I don't [TS]

02:09:24   even know what proportion the world and he is everybody he wants them aware that [TS]

02:09:31   same here but it's like it's mind blowing me and and and I pronounce her [TS]

02:09:37   last name but it's our Radhey Radhey Radhey mind like his hits like here's an [TS]

02:09:43   app where it starts on the right and the back button as top ride and you go [TS]

02:09:48   further into the hierarchy by going to the left and it all sounds too good to [TS]

02:09:55   be true but I'll just works but they did not find that in like the the pagination [TS]

02:10:01   do what you think is the best example is the home screen the one that she is [TS]

02:10:06   rather than going left to right to demand 22 pages you go to last [TS]

02:10:13   that's purely [TS]

02:10:19   and I'm not I don't have time to that out but their time on stage at the state [TS]

02:10:27   of the union was certainly comparable to Josh analyzed yes this was something [TS]

02:10:35   like Josh [TS]

02:10:37   watch kit which everybody is a rabbit and several ready did accessibility and [TS]

02:10:47   you shouldn't be accessible to use interface layer from right to left and [TS]

02:10:53   David Cameron home and I it's one of the Marco remember things is that they make [TS]

02:11:09   me believe the day being honest when they said that they hold these things [TS]

02:11:17   did is that the mana minutes they gave this talk this Saturday even bother [TS]

02:11:26   developing it why would you there's no reason I'm sure that is not shed from [TS]

02:11:32   their bullshit devices that don't bother to do the red last thing but it's better [TS]

02:11:39   and so I don't think of it [TS]

02:11:43   somebody who literally only speak one language English but I don't think about [TS]

02:11:48   the fact if I think about it I realized a day-to-day basis I think about the [TS]

02:11:53   fact that the way that the hierarchies work like column view in the Finder or [TS]

02:11:58   you know which is an old next -ism that goes back to the eighties this sort of [TS]

02:12:02   column be which really really set the stage for the feeling is the iPod yeah I [TS]

02:12:08   mean it's it the iPhone at the but the reason we go left to right with that is [TS]

02:12:13   because our language is left to right and then we go our eyes go left to right [TS]

02:12:17   in that for right-to-left languages it would make more sense for the hierarchy [TS]

02:12:24   of the interface to go right to left as well and and programmatically it's not [TS]

02:12:30   that they've got a band you mind a little bit but it's just the other thing [TS]

02:12:39   I got out of that part of it is that it's the right thing to do and like you [TS]

02:12:42   said they didn't have to because I'm sure that people who who run their [TS]

02:12:46   iPhones in Arabic are used to the fact that they're reading the words right to [TS]

02:12:51   left but they're navigating the interface left just used to yeah I'm [TS]

02:12:56   left-handed adapted to add to it and I'm sure that people that we'd like to left [TS]

02:13:04   naturally just say well good my phone works his way and that's fine but [TS]

02:13:08   there's another there's another aspect of this that does have a practical [TS]

02:13:11   website for Apple and that's the fact that they're making it they keep adding [TS]

02:13:15   features to add translations to your appt in other languages as easy as [TS]

02:13:21   possible as powerful as possible even emphasize now that only [TS]

02:13:26   make it the number wrong but somewhere around thirty percent of that downloads [TS]

02:13:29   are in the united states right now I'm not quite sure they didn't do it by [TS]

02:13:32   language but if it only 30% about downloader United States and a huge [TS]

02:13:36   portion of them just just two countries alone China and Japan together account [TS]

02:13:42   for over 50% of app downloads so if you want to you're you're leaving off a [TS]

02:13:49   majority of the iOS user base if you don't have Chinese and Japanese [TS]

02:13:54   translations of around and obviously you and I you know I can't translate [TS]

02:14:00   aspirant Chinese and you can trust [TS]

02:14:03   translate napkin into Japanese but there are services that we can commission to [TS]

02:14:08   do these translations for us here is a list of English strings please give us [TS]

02:14:11   the Japanese and Chinese equivalent Apple is bending over backwards I think [TS]

02:14:16   to make that possible and that's so that you don't have to you know Chinese users [TS]

02:14:20   don't have to only use apps written by Chinese developers that they can get [TS]

02:14:24   absent or written you know from anybody anywhere in the world that just takes [TS]

02:14:29   the step of getting a translator to translate the UI yeah I told him I [TS]

02:14:35   didn't have encountered before the show needs it but I'm gonna get it [TS]

02:14:42   minimum to at least through four sessions this dressed international [TS]

02:14:49   reaction they did not know this but I don't think we're done here in about i [TS]

02:14:56   think thats I think that's going to be like a constant theme and forth should [TS]

02:15:02   be because you know the world is a big place and pretending that the USS [TS]

02:15:09   menaces it's the only place that matters the most though [TS]

02:15:14   well it's the only place that matters historically and you can work out deals [TS]

02:15:20   no seriously you know I'm Canadian we're not going to get news we need to get to [TS]

02:15:27   that but well I mean we have some restrictions and Canadian content and [TS]

02:15:34   Quebec is only francophone soldiers Darrell we know people who work in the [TS]

02:15:43   iBooks try to things that have had difficulty finding deals we can just [TS]

02:15:50   like anything so I understand it just bring back making funny you how funny [TS]

02:16:00   was it when they ran down for a moment I was very funny and I was writing a note [TS]

02:16:07   at the time so what happens whenever he said Susan Prescott was unveiling news [TS]

02:16:12   and she was saying you know in addition to the new york times in Wired magazine [TS]

02:16:16   shows that you can also read your favorite blogs like daring fireball and [TS]

02:16:20   I was like heads down writing notes in my notebook and I was like the only [TS]

02:16:26   thing and I had no idea that they made me mad about it my first thought was wow [TS]

02:16:30   that's incredible I cannot believe that just happened in my second thought as I [TS]

02:16:33   wish the day told me in advance because I would have I would have given him a [TS]

02:16:36   much better graphic for the logo they made my logo they also did you in with [TS]

02:16:41   her until I guess I'm saying that we don't have time to talk about the color [TS]

02:16:54   I didn't mind that they changed the color cuz it doesn't look at projected [TS]

02:16:57   but I don't like it when I did like it today made the circle with the star in [TS]

02:17:01   it as big as could possibly fit in the space whereas it should have been small [TS]

02:17:05   in my example a week long has it been complaining about this incredibly great [TS]

02:17:10   publicity that they give me is that if you look at the back of your iPhone how [TS]

02:17:14   big is the apple on the back of the iPhone it's small but that's how small [TS]

02:17:18   the daring fireball logo should have been [TS]

02:17:20   overall rectangle that they give you on the new site where they made it look as [TS]

02:17:24   big as it could possibly be the fit but that's a small you know this entire show [TS]

02:17:29   think saying like nice things about you you know when they show my logo they can [TS]

02:17:36   make it whatever sucking says in the Keno ok I gotta go this has been a great [TS]

02:17:45   time and really appreciate it thank our sponsors carries over into airspace [TS]

02:17:53   great sponsors glad to have all guy English people can see on Twitter your [TS]

02:17:58   username is GTE and you know you're OK on Twitter and your appt napkin is just [TS]

02:18:09   google it [TS]

02:18:10   aid but it's aged how do you spell the domain name age dash and dash to still [TS]

02:18:17   come over in a peek in just his time to type it in your favorite search engine [TS]

02:18:25   just type and you'll find it a great great app for the Mac that I use all the [TS]

02:18:29   time so check it out and I'll talk to an apt can wait is it really easy to [TS]

02:18:37   remember and wait wait I should [TS]

02:18:42   AP and AP AP . KN with this is that super excited that's a great that's a [TS]

02:18:51   great to me you know she'll it did not have to put up [TS]