The Talk Show

122: ‘Everyone Needs a Jerk’, With Guest Mark Gurman

 

  here we are we're recording on Friday June 5th so three days before the BWC [TS]

  cannot keno and my guest is mark fuhrman from 9 to 5 Mac same market they would [TS]

  have been about a year since I've been on the show [TS]

  yeah I think last time was little after the previous WWDC well I couldn't think [TS]

  of anybody better to have for the WBC reload show as I would call it then you [TS]

  appreciate it [TS]

  you had a remarkable run this year MIP well we'll see how it comes on Monday [TS]

  but it looks like you have scored an enormous number of scoops thanks I [TS]

  appreciate it [TS]

  people who don't want christmas foil should probably just stopped listening [TS]

  now [TS]

  yeah I agree on that one [TS]

  are you the type of kid who who hunted through the house for Christmas presents [TS]

  I'm Jewish so well right now we have Passover and the tradition is to hide [TS]

  the moths somewhere in the house and are always be the one to find it when I was [TS]

  growing up so yeah pretty much yeah but he's supposed to hide your supposed to [TS]

  find that right what about like like birthday presence [TS]

  yeah maybe I'll go digging sometimes for those I don't really remember but I get [TS]

  your point I remember twice doing it and i think is that I founded the same place [TS]

  both times one time I found [TS]

  brand new dirt bike bicycle in the basement there is like the back of my [TS]

  from my parents basement there's a little extra room behind the door and I [TS]

  wasn't even looking for presence I just don't know what I was just bored and [TS]

  looking around the basement and went in there and there is this awesome brand [TS]

  new shiny chrome dirt bike with red trim and red tires and I was so naive and [TS]

  this was a couple of weeks before my birthday and I'm so naive I didn't think [TS]

  holy shit they got me a dirt bike for my birthday I thought why is there [TS]

  definitely held at the time I was probably around like 10 or 11 and then [TS]

  and then I knew though that's the room looking at Christmas I went in there [TS]

  looked around and I saw that I was getting the Millennium Falcon the big a [TS]

  scanner Millennium Falcon toy and then on this is true I honestly thought you [TS]

  know what I'm gonna stop looking for Christmas presence is now I feel [TS]

  terrible yeah I know what you mean a little different with that stuff i mean [TS]

  there's a lot of people who all these stories coming through the Iraq war you [TS]

  publishing this this is a lot of information you're ruining [TS]

  the key no I don't look at it that way at all there's movie spoilers [TS]

  you know people hunting for their birthday gifts you don't have to read [TS]

  the stuff but just doing my job as a reporter think what people are a little [TS]

  angry about is that yours so accurate yeah maybe a little bit we'll see I have [TS]

  said I was on just oppose keys tomorrow do tomorrow podcast earlier this week [TS]

  and then last week with Rene Ritchie here on my show but both times you came [TS]

  up just in the [TS]

  I don't see how you can come up if you're going to start saying what do you [TS]

  expect for WBC but I mean that sincerely I i've been reading you know Apple rumor [TS]

  website ever since Apple rumor website started and I might even say 95 back is [TS]

  more than a rumor website but the type of sites that published you know [TS]

  ostensibly hopefully informed well sourced information about upcoming Apple [TS]

  stuff that is not you know not intended to be public information I've been [TS]

  following it since since they existed at least one like 20 years in the mid [TS]

  nineties when the web first came up and I remember in the early days nobody was [TS]

  accurate word every site that existed at that time that was like focused on [TS]

  rumors I think there was like Mac OS rumors I always used to getting confused [TS]

  with with now the longstanding website MacRumors right there was like Mac OS [TS]

  rumors there were a couple and their track records were atrocious you know it [TS]

  I didn't have the name clam chowder yet from from a good friend [TS]

  friends of panic data cable sasser and Steven Frank but I've always been [TS]

  obsessed with the notion behind it which is why does nobody keep track of this [TS]

  crap and and just remember that these this everybody is all excited about this [TS]

  site you know that is reporting something something about you know at [TS]

  the time you know like Mac OS 8.1 or something like that when these were the [TS]

  same clowns who a year ago said this that and the other thing none of which [TS]

  panned out right and in that time there have been others who had better records [TS]

  I've dabbled my toes in it in my own way but in my opinion nobody has had a run [TS]

  like you've had the last two years with in terms of accuracy [TS]

  I appreciate that so so they wanted to ask you about your run last year before [TS]

  the wall came out you had some quite lying about something next month in [TS]

  September when everyone was expecting the watch to come out in October of last [TS]

  fall [TS]

  did you make a mistake there and you have to get it right or was it like a [TS]

  true like coy I know it's coming out in September thing that's the question mark [TS]

  we want the truth here I did I didn't know and you know here's the thing is [TS]

  the reason that I don't even I do less and less of that now than ever before as [TS]

  I found that it makes me unhappy in life unsettled [TS]

  because these things can change but at the time that it wrote that I happen to [TS]

  know that the watch was planned for September but not as probably sometime [TS]

  in August 2010 and I don't remember that it was sort of you know got picked up by [TS]

  text me and all this stuff I did now that was the plan and I you know but it [TS]

  could change you know differently I could have been wrong which is why I [TS]

  didn't want to put it in your country terms what I knew was I knew that they [TS]

  had the bigger venue booked for September and I just vague and just not [TS]

  first it was very very distant but just so you know I put it all together and it [TS]

  was very clear that was September not October I think that counts he had it as [TS]

  October well yeah but when he said October that was like six months before [TS]

  the phone between two months things can change so right well you know what [TS]

  you're talking about for sure oh absolutely [TS]

  is Roxon [TS]

  so where do we start I mean there's actually a lot of stuff that has come [TS]

  out today I mean this is always the case before the so there's two of the things [TS]

  that are that are today that I saw and if you saw these so business week for [TS]

  bloomberg business and in what they're calling it this week [TS]

  Lucas Sean Tim Higgins have a report that Apple as of today Friday June 5th [TS]

  is still pushing to complete the music deals before Monday that they don't have [TS]

  all the music labels on board for the I don't even see how it's a secret anymore [TS]

  that they're going to go out with the updated streaming service [TS]

  yeah they've always been a sort of eleventh hour with those details I know [TS]

  you love that word even with like the book deals backing pad and the newsstand [TS]

  stuff [TS]

  few years so I think this is typical Apple every year or whenever they do a [TS]

  big media launch we see stories that say hey you know Apple still working on [TS]

  those deals faxing over some paperwork so this is not terribly surprising [TS]

  meanwhile a DQ is courtside at the Warriors game vs who are you rooting for [TS]

  you know what I used to be a huge basketball fan and I kind of fell out [TS]

  with the NBA and I've kind of been getting back into it specially this year [TS]

  I felt like the playoffs this year have been terribly exciting so yeah [TS]

  absolutely john told the Warriors I I like the way they play but I have to say [TS]

  I like I do like the comeback story with with James going back to Cleveland and [TS]

  making them an instant contender I think I think it's two good teams and I like [TS]

  the way both teams play I happen to really really like the office that the [TS]

  Warriors play though I really like that penetrate and dish back out style of [TS]

  play [TS]

  right i mean they're both fantastic teams I'm agree with you on the comeback [TS]

  story with LeBron basically carrying the team through the eastern self but I'm [TS]

  honestly not a fan of the whole Stefan curry leaves office in play on the [TS]

  Warriors too flashy but he takes that twenty five foot three pointer and then [TS]

  turns around before it's going in the basket like that's pretty pumped this I [TS]

  don't know I like the same about that I use to me I feel like if I had actually [TS]

  been a good player the player that I could have dreamed of being would have [TS]

  been like curry yeah he could've been in the NBA instead of writing during prob [TS]

  yeah sorta Reggie Miller smile when you say yeah yeah yeah bit regime similar [TS]

  similar build you know dead dead dead shooter from you know incredible [TS]

  distance anywhere but anyway as a great picture that's been circulating eap [TS]

  today of any sort of cheering [TS]

  cheering LaBrocca hun from courtside yeah this is why the deals are done yet [TS]

  your proof to what are you ready queue is that as a basketball fan is a Duke [TS]

  fan and a warrior season ticket holders so his college already won the college [TS]

  championship and and his pro team is one game up in the finals yeah yeah well [TS]

  we'll see how that works out over the next couple weeks I still think LeBron [TS]

  is a come back and tell you that's the thing about the NBA Finals is that where [TS]

  you know the team with the greatest with it you know it sounds stupid but it's [TS]

  the one sport where I think it's true we're when it comes to the finals the [TS]

  team that if there's two teams with like a Hall of Fame type player I would even [TS]

  say that carries a whole event I player it's too early but you know if he [TS]

  continues where he is it will be [TS]

  but with the greatest of the greater of the two all-stars stars usually wins [TS]

  regardless of the other peripheral players on the team [TS]

  yeah I mean like Jordan teams were the perfect example I mean pippen was great [TS]

  and what was his name is crazy right running with a credible force to be [TS]

  reckoned with but the truth is you know Jordan when it came down to it could [TS]

  carry the team on his back [TS]

  yeah same thing with Kobe yeah absolutely yeah like the Kobe teams [TS]

  without Shaq right I love Kobe Kobe fan but now he had that ability there's [TS]

  that's the weird day and you you know maybe the quarterback in football is the [TS]

  closest you can get but the idea of keep it within a handful of points 23 minutes [TS]

  to play and then let let him take over whoever you know that maybe yeah and [TS]

  came over so I don't think he's gonna go to the Sunday night game I can tell you [TS]

  that I would question I'm gonna watch out for that that's the thing you know [TS]

  my understanding and Apple you know one of the things that they've always been [TS]

  pretty secretive about if I told you about is there [TS]

  the process that they go through to rehearse keynote you know they just [TS]

  don't talk about it you know they go through the weekend although there there [TS]

  right now will be there this weekend [TS]

  definitely goes through the weekend but I've heard stories that there have been [TS]

  times where it goes almost surprisingly late Sunday night given that you know [TS]

  you know that it's going to be on stage and i wanna look trash you know ten [TS]

  o'clock Monday morning rain right shows up in his warriors Jersey or not you [TS]

  know well and I expect that and he would have a major role in it because the way [TS]

  that Apple does keynote is whoever is I don't know if it's quite did you know [TS]

  that internal lingo DRI but whoever the executive is who's in charge of whatever [TS]

  it is that being he noted is the one who presented and if [TS]

  yeah absolutely it seems like there might be a big chunk of the keynote that [TS]

  gonna be in any Q's domain like what with the indicators that Apple music [TS]

  right hand well I guess if if it's true that Apple TV isn't making a cut [TS]

  yeah I think that there's three reports on it [TS]

  3 reputable sites and just in the days before the key now so I think that [TS]

  that's probably right that they they cut it out I didn't see 300 Brian next [TS]

  chance at the New York Times said no new Apple TV hardware will let us catch [TS]

  council must be ready and then recovered as well as a matter of minutes I did not [TS]

  see that [TS]

  for that that's really telling them I'm surprised you didn't have any take on [TS]

  change report saying that they cut it out in mid-may what do you think about [TS]

  that sounds it's unusual I think but it sounds about right [TS]

  given what I had heard blasts I've heard is it was set for WBC but I haven't [TS]

  heard any likewise I even spoke to someone very reliable after this report [TS]

  came out who said that the SDKs and all that they're preparing for Monday still [TS]

  has or has it that they still had all the TV kids started intertwined in there [TS]

  so when developers bullet thing apart don't be surprised to see some [TS]

  references to that on Monday afternoon or whenever people get their hands on it [TS]

  explain that to me though what do you mean by the so besides the Apple TV [TS]

  hardware they're gonna have they were planning an AppleTV SDK developers could [TS]

  write you know apps for it they control from an iPhone about new controller but [TS]

  now that you know they're pushing back the hardware it seems likely that a prob [TS]

  gonna push back the SDK as well so what I heard was in charge of the spin like a [TS]

  late decision that the SDK still has the tools for developing the AppleTV [TS]

  accident [TS]

  STK variety West nine that they're good I see what you mean I was not I got to [TS]

  go right so now I assume or could be assume that they're scrambling to remove [TS]

  that functionality from the built or releasing an older built without it so [TS]

  or just they just say screw it and let everybody River Department afternoon and [TS]

  so be it yeah because they know that mean there's no you know when everyone [TS]

  knows something is left behind an SDK and it seems pretty clear to mistake [TS]

  something like this would not be a mistake something like this would be [TS]

  what we gonna do right back in the day when I first got my start writing they [TS]

  would leave stuff back all the time I remember with the iPad 2 every speck [TS]

  wallpapers everything was all right and left to the SDK but they've gotten [TS]

  better over the years the last big leaguer remember was the fingerprint [TS]

  sensor in the iOS SDK but even that was pretty good in everyone around some like [TS]

  icons or something like that right right yeah I can show something so why I [TS]

  didn't read patch kinder now I missed it but what's the what impact Caskey say [TS]

  about why there's no Apple TV hardware I remember exactly what he said something [TS]

  along the lines of it not being ready for prime time or something like that [TS]

  yeah I think that there were some people who were speculating that it was because [TS]

  the TV service you know with this idea that they're going to have you paid $20 [TS]

  a month or I made the number up but you pay a month apple and then you get a [TS]

  package of 20 or 30 cable channel's content yeah I don't think that's the [TS]

  case at all I think the plan all along was to announce the hardware apps STK in [TS]

  June release it soon after the keynote and then introduce the TV service and [TS]

  say hey you're gonna get the harder now and then the service will come with the [TS]

  software update in the fall and that was always the plan in the meantime you can [TS]

  still get all of the iTunes content you already can you can buy episodes by the [TS]

  episode you can rent and buy movies you know all the content you already know [TS]

  and love on Apple TV is already there [TS]

  exactly and for their marketing scheme that would be an amazing tour of the [TS]

  Apple to have it come out n roll out soon and get all the exposure once again [TS]

  when the new services ready in the fall [TS]

  yeah so I don't think the two are connected in terms of the WWDC [TS]

  announcement being pushed back I am I i I suspect the same thing I have to say I [TS]

  and I'm not being coy I really dunno nothing I'm as surprised by this is [TS]

  anybody cuz I had heard just you know the little things and that you know for [TS]

  months I heard that Apple TV hardware was was on pace for WBC along with the [TS]

  SDK etc I think though just my spidey sense about the company is that if [TS]

  they're not announcing it on Monday that means it's not ready [TS]

  rate right I agree because I think that they probably wanted to ship it just a [TS]

  few weeks or a few months after the WTC keno and they're probably not able to [TS]

  hit that anymore so they want to just push back the announcement and they feel [TS]

  like they way to the fall to announce it they can release the hardware like a [TS]

  week and a half liter with iPhones have plenty of quality ready to go [TS]

  yeah yeah and it might be the sort of thing where you know just loosely [TS]

  speaking I I have a sense that I mean iPhone is still a huge deal for the [TS]

  company is the biggest deal financially by introducing new iPhones is harder and [TS]

  harder to make a big deal out of because it's a well-known product and so just [TS]

  like my example like I've said about last year so again the two most popular [TS]

  iPhones it if ever introduced you know best-selling have propelled the company [TS]

  to new heights but there wasn't that much to say about them they were self [TS]

  explanatory it's the iPhone you know and love except now it's dinner and its [TS]

  bigger or really bigger and it has an uncomfortable Cameron oven [TS]

  yeah they hit in the marketing show earlier so thats why I think that they [TS]

  wanted to [TS]

  parrot with the watch introduction and the fact that they could throw in Apple [TS]

  pay in between them as an introduction is icing on the cake is then that way [TS]

  they can hold their biggest event of the year at least the biggest and alignment [TS]

  if you don't want to be too easy and have big things to announce other than [TS]

  just the iPhone because it's really really hard to see why I think it was [TS]

  you know however long shoulder was up there talking about the iPhones I think [TS]

  it would really really would've been hard for him to go much longer just [TS]

  because there's not that much more to say I agree there this fall probably [TS]

  like you said it probably will probably double up on the iPhone and TV September [TS]

  maybe have a big iPad event in October with the new air many in the bigger ones [TS]

  approach that's right yeah and whatever other others but I guess smaller event [TS]

  may be on campus again but I'd expect big event September we are skipping WABC [TS]

  in talking about September but that's what I would do but and I think you know [TS]

  if they're thinking hey this offer is not ready y release it now the only [TS]

  reason to do it would be so that they could have whatever they gonna call it [TS]

  TV kit whatever you know it's called TV kids sessions at WWDC but if they [TS]

  introduce a new W new developer API outside WWDC in the fall so be it you [TS]

  know I mean they've done that before I mean they did that with the original [TS]

  iPad right then right as the iPad and said you've got you know four weeks [TS]

  update your apps to run on it go right and I would be surprised at some big [TS]

  major a partner's maybe get the SDK see the two then maybe July August late [TS]

  summer time frame at a time so I do think I think the writing's on the wall [TS]

  the TV is out right now let me take a break and thank the first sponsor this [TS]

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  beautiful well-designed business tool for tracking time spent on client [TS]

  projects started I believe I could be wrong but my recollection is a harvest [TS]

  started specifically as a proud as a product for designers tracking time and [TS]

  then they've expanded it to be sort of a general-purpose time tracking tool for [TS]

  anybody with a job where you wanna track time but to me the best part is that [TS]

  because they started with these designer focus routes it really is beautiful it [TS]

  is a really really good looking happened system so that it's and it's really [TS]

  really focused on being as simple as possible so that it is easy and you [TS]

  don't think about it just gets are you just start a timer from anywhere from [TS]

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  you're done you had stopped and all your time is accounted for so no matter where [TS]

  you find yourself working you know your desktop or even got a big 5 KK Sinha my [TS]

  Mac or in a coffee shop we're on different device you can still use the [TS]

  same system to track all of your time and it's really really focused on just [TS]

  making it easy then after you've done all the work you're tracked hours appear [TS]

  in visual time reports designed to keep your projects on time and within budget [TS]

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  well we got next week [TS]

  obvious stuff to hear the stuff that's no surprise just in broad strokes new [TS]

  version of iOS can be called I was nine and a new version of OS 10 10.0 [TS]

  so what's the OS 10 a.m. you got last year you know what's your take this year [TS]

  you know what so in the spirit of openness I will tell you [TS]

  yosemite was a complete guess on my part [TS]

  honest-to-god nobody's snow buddy from Apple nobody ever said I think it's [TS]

  called you say it did make a lot of sense well my thought was Mavericks gave [TS]

  away that they're the type of place they're looking for like a nature you [TS]

  know big scenic type thing I knew that it was going to be the the version that [TS]

  has the big you I overall which at least you know in marketing terms means it's a [TS]

  big update as it looks down and so you're somebody to me was the it's the [TS]

  big obvious one sort of like with the cat names the way that like lion was a [TS]

  big one that they were waiting for tire was you know tiger and lion where the [TS]

  two big ones so I just guessed yosemite I have no idea this year because I [TS]

  really am not familiar with [TS]

  with california Natural Park system error or be just so I know guess this [TS]

  year [TS]

  ok you again sir maybe big server or sea el cap that's like a part of Yosemite [TS]

  right to cut up the geography either think it is great and so this update [TS]

  from what I'm hearing is not going to be a huge update functionality wise or user [TS]

  interface wise so maybe going with the last NL caps kind of like build off that [TS]

  you're somebody named could make sense that's a good guess I've heard the same [TS]

  thing and it's not just I know you've reported this but I i've heard and [TS]

  especially in which we talked to be tied together but I think you've i dont wanna [TS]

  I don't want to put words in my mouth but I think you've reported that in both [TS]

  cases with both OS's there's more of an emphasis on cleaning up the edge cases [TS]

  in the details and bug fixes and refinements you know not quite as as [TS]

  drastic maybe as Snow Leopard was but that sort of OS update but I think it's [TS]

  from what I've heard that's more the case with OS 10 then with iOS yep I [TS]

  heard the exact same thing so on iOS it's kind of like a meeting in the [TS]

  middle maybe with a snow leopard and like a standard and you upgrade so [TS]

  they're really focusing on making sure it works well as a QA processes and [TS]

  performance and efficiency wise but also adding new features but on OS 10 only [TS]

  new user facing new feature I've heard about is control center [TS]

  interesting I i dont I actually don't know anything I don't know anything [TS]

  about control center because you and there's like a lot of little things like [TS]

  we talked about San Francisco for the phone as well [TS]

  ok and I have spoken to people who've seen it on I was not I don't know if [TS]

  anybody has seen a no 10 [TS]

  mean I mean she forced me to this too but it's not the exact same San [TS]

  Francisco as on the album watching kind of a little bit more curved yeah maybe [TS]

  like the activity is on the iPhone right now [TS]

  well I don't know the details of exactly what changes they made but I am [TS]

  absolutely positively convinced that it's not the same digitized version that [TS]

  I know why because if you ran that hack that came out last year that let you I [TS]

  didn't I don't think that anybody I don't know I don't have a jailbroken [TS]

  device so contrite but I know I know s10 there is a thing on github you download [TS]

  the version of the fired from Apple with the developer can you run a little [TS]

  script and it makes a version of the front that if you put it in system [TS]

  library fines when you reboot your Mac it'll use that instead of the system's [TS]

  version of Helvetica Neue and it looked bad but it didn't look right you can [TS]

  have shifted off a little bit is screwed with the menu bar so easy just in terms [TS]

  of being like a person who super finicky and about typography it just didn't have [TS]

  the right to it like just a few love it then I think of it there's no real way [TS]

  to put into words and I think the reason why is that the version of San Francisco [TS]

  that Apple crafted for the watch is shockingly designed to look best at the [TS]

  tiny little sizes that you see it on the watch surprising right which our way [TS]

  smaller then then the sixteen point that you see in the menu bar on the Mac so [TS]

  there you know it's just like a lot of modern-day digital funds it's you know [TS]

  different optical sizes have different kerning in different details to certain [TS]

  that the cliffs and I think he took the promise in earlier podcast interviews [TS]

  with Dan Frommer something incredible he said i think is your Gmail [TS]

  that there may be partially doing this because they want to own the whole [TS]

  experience have to license so far from other providers well they're still gonna [TS]

  have that funds they still have to license it there's no way they're [TS]

  getting rid of Helvetica but this way they have a look that can't be copied ok [TS]

  so like HTC has used Helvetica Neue four years in like their custom skin for [TS]

  Android you know and honestly it makes their you know like their lock screen [TS]

  look a lot better than the other Android devices [TS]

  yeah absolutely it's a good father that this will put like similarity across [TS]

  samples platforms it's good marketing wise you know they did the whole [TS]

  remember the OS 13 2007 and last year for the Mac I think changing up the [TS]

  phone a little bit keeps everything fresh yeah and I think that you know [TS]

  there's been other people have written about it in detail but its almost hard [TS]

  to talk about it because it's so to ubiquitous fun but it's not that [TS]

  perfectly suited as a UI font and I you user interface front has two meaning the [TS]

  fight for things like the labels on buttons the menus [TS]

  you know the the chrome of the OS as opposed to the content within it just [TS]

  not that great for it it's not really a great fun sure that it's not bad and it [TS]

  looks better on retina screens then Lucida Grande did but San Francisco it's [TS]

  sort of like being a little bit more industrial and a little bit more sturdy [TS]

  where it's you wouldn't want to read long passages [TS]

  I'm suspecting for example like when you open mail your still gonna see the [TS]

  content of your messages in Helvetica Neue it's the labels and the chroma the [TS]

  OS that'll be San Francisco I could be wrong maybe they'll really maybe they'll [TS]

  go to San Francisco for content as well although I I'd be really surprised if [TS]

  they did that [TS]

  Mac could be interesting to see if third-party developers come out with [TS]

  lots of updates to sports San Francisco now lake there are all sorts of [TS]

  residence play in touch I D API updates over the years whenever the hell you [TS]

  should it should just happen automatically because what they should [TS]

  be doing in the user interface is not specify a bargain oil but specifying [TS]

  system right [TS]

  developers do that right actually the custom graphics ones now but I've heard [TS]

  I've heard the same thing yes so tell me in what you know about control center [TS]

  for August 10th so before yosemite came out they were like the internal built [TS]

  throughout employees if you swiped on the left side your truck that the exact [TS]

  opposite open on education center control center would come out and it [TS]

  would actually moved some of the menu bar to the side so the about this Mac [TS]

  wifi controls volume controls I think some battery indicator things to access [TS]

  system preferences more quickly [TS]

  brightness music controls similar to how it is on iOS Bluetooth maybe those [TS]

  replicate the menu bar but not remove the menu bar so you can access it on [TS]

  either side or maybe they'll just will ship with control center altogether but [TS]

  it's basically what you'd think it would be [TS]

  yeah I think that part of it is we're whenever Apple comes up with something [TS]

  new it always helps me to think just take a big step back and just think well [TS]

  why and I the one thing I could think of when I read that is all these tiny [TS]

  little icons on the menu bar have always been to me a bit of a hack user [TS]

  interface wise like the thing that makes sense in the menu bar or just the menus [TS]

  File Edit View history bookmarks Safari write those little status things have [TS]

  never really felt at home [TS]

  up there and I know why they're there because you want them to be accessible [TS]

  quickly like quick how do i turn my sound down ok I'll go up there to the [TS]

  speaker thing and driving you down but it's never really felt right to me and [TS]

  how to say it [TS]

  semantically dramatically in terms of the user interface and there was a time [TS]

  I don't remember this there was a time in the early days of August Henry there [TS]

  were like I don't remember the names but there were two ways to write those menu [TS]

  things and there is one that is using a private API and Apple used it and [TS]

  another using the public API and you know developers but they wanted to do [TS]

  the extra stuff the private API could do so they use that one and you know all [TS]

  sorts of ugliness and soon do you think they offer a way for developers to tap [TS]

  into control center on the Mac [TS]

  yeah I do I think if they come out with it they definitely would in the same way [TS]

  that they have with Mike today widgets right control of parts as well [TS]

  especially on the Mac I think they're way more likely to give developers [TS]

  access to new things like that on the Mac than they are on iOS right as I [TS]

  whereas control center is not it's not really touchable know but I think that [TS]

  they would and I think the reason that they would I think [TS]

  going all the way back to Mac OS 10.0 way back when you know when you were [TS]

  like two years haha I don't think Apple has ever liked the idea of third parties [TS]

  putting stuff up in the menu bar the little icon many years just you know [TS]

  just like it's just a little bit gross and it looks terrible to just as an [TS]

  eyesore when they're doing the right now a transition some of those icons yes you [TS]

  have like a right now one and then a third party that's all pixelated and [TS]

  what's in and what's the what is the highest profile piece of hardware that [TS]

  apple has released so far this year the mark fuhrman math book the mark fuhrman [TS]

  MacBook and guess what the mark Gurman MacBook has a very small screen and [TS]

  those icons run up against the side of the app you know it's very very easy to [TS]

  have so many icons up there that happens a lot of menus like Xcode or something [TS]

  like that that they run into each other that's a good point in even think of [TS]

  that now I want to move it on the iPad 2 iPad you swipe up for it but if they [TS]

  move it to the side on that as well I don't think so now I don't think so [TS]

  because I think the iPad follows the iPhone iPhone you know really needs to [TS]

  come up from the bottom from the side sure like I feel like with the iPad if [TS]

  the iPad lived in its own universe it wouldn't make much difference whether it [TS]

  was a thing from the solder thing from the bottom but because it's like it's [TS]

  really just a big iPhone at gotta come up from the bottom [TS]

  yeah I think the only things that happen likes up there is the status of the time [TS]

  the battery [TS]

  you know the spotlight and what he called what's the Notification Center [TS]

  yeah spotlight icon being there is interesting because when they cannot [TS]

  with spotlight with Tiger through whatever was before yosemite Mavericks [TS]

  you have a little pop out in the top right corner but now you're clicking [TS]

  this magnifying glass and top right corner but the text field pops up in [TS]

  middle of the screen doesn't make much sense yeah you're actually right now [TS]

  that I think about it so maybe they'll get rid of that entirely and just tell [TS]

  people to do the the command space bar right and if you're the sort of person [TS]

  who's doesn't think about using a command line thing that spotlights and [TS]

  I'm sure you anyway maybe maybe it moves to the doc yeah you know they have the [TS]

  icon for spotlight in the file system anyways always had so right maybe for a [TS]

  quick mouse at corner lot shortcut or something [TS]

  yeah that's a good point [TS]

  yeah I haven't heard anything else about 10 I think that probably has got to be a [TS]

  few things you know i i do expect I just think that there's got to be a few [TS]

  things but I do think that it's a lot more like a snow leopard style release [TS]

  yeah absolutely I mean I heard there's a big focus on security with this new [TS]

  feature called rule s which sort of blocks the file system from being as [TS]

  successful as it is now the Finder won't go away people will still be able to get [TS]

  into the file system but like the root directories and such will be will be [TS]

  hidden yeah that's an interesting feature that's in that to my knowledge [TS]

  it's entirely grumman scoop you know everything I've ever seen about it [TS]

  ultimately it somewhere at the bottom of the article says as first reported by [TS]

  Mark Sherman under five my might be more of an iOS thing because it was designed [TS]

  initially to sort of break jailbreaks in the future for people people people [TS]

  being able to tap tap into the system but there's some ways to apply it is [TS]

  well yeah I can see it and I think it ties into you know obviously it you [TS]

  first think of it as a security feature but I think more and more see his [TS]

  security and privacy is being intertwined and anyways it's it's the [TS]

  sort of doubling down on features like this has much to do with their their [TS]

  stance on privacy as it does on any sort of just the general principle that you [TS]

  want your OS to be secure and it also goes back to the big picture stuff [TS]

  bigger quality stability focus not loading people tap into the core parts [TS]

  of the system will likely keep the stable overall the privacy thing is a [TS]

  good point because there has been a lot of talk about a Serie A PRI and I know [TS]

  I'm sure you've heard this well at some point they were considering a [TS]

  full-fledged way for developers to tap into Serie yeah [TS]

  but from what I understand they keep holding back on that because they're [TS]

  concerned about the privacy implications so what say you give a command to Syria [TS]

  you're trying to tap into Yelp but what if Syria miss interprets what you said [TS]

  and send your data to another Apple Google out she's Amer something like [TS]

  that so they're concerned that serum I sent it to the wrong place because it [TS]

  misinterpreted what you said it so yeah I could see that or I i just off the top [TS]

  of my head that if they opened it up to third parties even if they made it and I [TS]

  just backed that they would I suspect that a Mac and iOS it would definitely [TS]

  you know everything goes through the App Store but even if they did it on the Mac [TS]

  which doesn't really have proper Syria anyway if they if they did I would see [TS]

  them as doing it only for Mac App Store apps because I think they would want to [TS]

  approve the apps because they wouldn't want used in any context where what you [TS]

  might be saying to Siri is stuff that Apple does not want going to their [TS]

  servers for whatever reason you know a lot of sense read into that what you [TS]

  will but I don't think that they want you saying you know they don't want you [TS]

  even some you know there's a porno or you know pirating movies or something [TS]

  like that any sorts of stuff that they may not want to be involved but even [TS]

  something like that on the surface is on the up-and-up like a medical records out [TS]

  they're not gonna want you but on the other hand I guess they still allow it [TS]

  for dictation and that stuff still round trips to the service so I don't know [TS]

  right [TS]

  I don't know all I know is that the privacy thing is from everything I've [TS]

  heard is super super super top priority across the company its legit it's not [TS]

  like a marketing thing they really actually focus on you can't say that for [TS]

  everything we do but this is a real real concern for them I do think they will do [TS]

  something 945 Syria PRI by that deep linking up indexing feature that Google [TS]

  announced coming weeks ago I think that's gonna be an iOS 9 under the [TS]

  codename breadcrumbs which kind of like leaving a trail of your apt to be able [TS]

  to be indexed by Syrians belong to something a little smaller scale yeah I [TS]

  could see that and it sure would be good if you could you know like if you use [TS]

  things you know and that you could say hey Siri tell things to add blah blah [TS]

  blog to my next up list right [TS]

  have that parse correctly and I know things maybe as a bad example cuz I know [TS]

  things like a bunch of to do abs can integrate with your system wide [TS]

  reminders list just get stuff in your inbox but there's no way to do like a [TS]

  custom just [TS]

  it only makes sense in the context of this app Syria and they kind of have [TS]

  acted like I know and I use things in their settings they they talk about like [TS]

  reminders policy reintegrating that with things so they recognize that I think [TS]

  absence well right and you know there's just all sorts of apps where we're [TS]

  serious specific input like if Syria could be a smart about a third party app [TS]

  as it is about some of the built in stuff it would be great right [TS]

  well let's talk about what's coming up next on my mom will talk about what what [TS]

  we think is coming up for what you know is coming up next and I S nine but let [TS]

  me take a second break here and thank our next sponsor these guys were here [TS]

  last week they're back again our good friends at mail route maa hai lor 0 UT [TS]

  here's their pitch you know who should be handling your e-mail e-mail nerds who [TS]

  do nothing but these guys and Mail round ass all they do they created the first [TS]

  cloud-based email filtering solution and in the solid Microsoft now they're back [TS]

  with mail route they've been there for a couple years and it's such a simple [TS]

  beautiful pitch it's just super effective spam and virus filtering for [TS]

  your own email that you host yourself so imagine a world with no spam no viruses [TS]

  no balanced meal that's [TS]

  with mail route they don't hoster email you have your own domain hero mail [TS]

  server or you have you know you go to somebody like fast mail or something [TS]

  like that where you have email that's under your own control what you do but [TS]

  you have your own domain name what you do is you point your MX records mail [TS]

  route and then your mail goes through their filters first and then whatever [TS]

  passes through their filters goes on to your mail server just a little friend [TS]

  and just think of it as I can screen in the window in between the outside world [TS]

  and your mail server and it can make a tremendous tremendous difference in the [TS]

  amount of spending cuts they're super accurate on both sides [TS]

  super low false positives super lope false negatives [TS]

  I don't even know how they do it I don't know how they're they're spam filtering [TS]

  is as accurate as they have a great feature so everybody every every email [TS]

  account in under your control can get a quarantine report on a regular basis and [TS]

  what that means is you get an email from mail route in your inbox that would just [TS]

  say here's the emails that we were sort of like maybe on and you can look [TS]

  through that list and instead of looking through like five thousand i've got i've [TS]

  got an email address will be here I swear to God and it's not in front of me [TS]

  around otherwise should I just don't use this to mean that much anymore [TS]

  has over 5,000 spams in the impact right now I know that they're almost all spam [TS]

  and address that I've used just for ordering stuff online in the past now [TS]

  route can filter all that crap out but then you can get a report this [TS]

  quarantine report and it'll say here's 7 that we were like maybe by design or not [TS]

  really short I bought that list if you see one that actually wasn't span you [TS]

  like two clicks away from whitelisting that and then it'll never get flagged [TS]

  again but that way you don't have to go through all five thousand emails that [TS]

  they did FICA spam and look for the false positives they give you this [TS]

  quarantine list that is great it just it just gives you the ones that they were [TS]

  like maybe in a very few of those super easy to set up super reliable because [TS]

  you just pointing you just redirecting your MX record to go to mail route first [TS]

  then on your server it's so easy to try and if you don't like it although I [TS]

  can't imagine why they would be I've never heard of anybody is try to not [TS]

  stuck with it because it's so accurate but if if that's the case all you have [TS]

  to do is change your MX record back you don't have to change your email settings [TS]

  on your phone and laptop and on your thing you don't have to copy your mail [TS]

  from you know these big huge gigabyte archives of your old cold mail from one [TS]

  server to another you're just changing your MX records so it's super super easy [TS]

  your night e-pro they've got all sorts of API's and tools you know that [TS]

  anything you want to do if you're like an email had been super super advanced [TS]

  but if you just wanna hook it up and have it filter out all the junk it's so [TS]

  easy to they've got all sorts of other stuff LDAP and Active Directory pls mail [TS]

  bagging on me know what that is [TS]

  out pound relay anything you want from people and their mail mail route handles [TS]

  it they've got great customer support really really great to hear what you do [TS]

  go to mail route dotnet mail route dotnet / DTS DTS for the talk show and [TS]

  you'll get a free trial and then when you sign up to pay you get 10% off for [TS]

  the lifetime of your account mail route dotnet / TTS my thanks to a great [TS]

  service gets ban me all the time [TS]

  probably a hundred of them a day I die sometimes I think about email as I can [TS]

  you imagine anybody setting up a new service today was like you have a public [TS]

  address and anybody else on the entire Internet can just send stuck to its [TS]

  crazy I mean are hardly read you know seriously anymore I go through every [TS]

  morning when I wake up my phone and basically selecting almost the time [TS]

  looking out for names I recognize are important domains and such but otherwise [TS]

  spam it's it's so crazy John Siracusa in Maryland man have a new podcast and they [TS]

  were talking about users talk about being in college in the nineties he was [TS]

  a little bit younger than me but it's college to get on the internet before [TS]

  they had even like you know you direct connections in the dorm rooms he'd go to [TS]

  the lab and there are these bTW 100 terminals saudi riyal yer see those who [TS]

  really was just you know what you think of the terminal app it was a computer [TS]

  that that's all it was was attorney sure but they didn't have him call you log in [TS]

  now and then you get you get your mail on you know you tell me [TS]

  but the fact was like that I remember this it was the same way trucks over I [TS]

  went with the terminals themselves were world writable so if you knew the [TS]

  terminal name next to you you could just write characters to the screen of that [TS]

  terminal and you know so it's a great way to prank people in the lab because [TS]

  the assumption was it's like that entirely internet was sort of like built [TS]

  on academic rules wait why would anybody do that as you know we're all in this [TS]

  together sort of thinking yeah kind of like iCloud but the right sort of like [TS]

  you know it's crazy and email is like this bizarre holdover from that system [TS]

  it's amazing to me that Apple is playing in that email space BC Dropbox trying it [TS]

  they spoke with their messaging and all that and iCloud email in the mail apps [TS]

  on iOS and OS just like how he know was handled by ten years ago I really think [TS]

  that anyone with two you know come in here and in it in some way in the email [TS]

  space it could be apple but here they are doing nothing at least publicly yeah [TS]

  that's a nurse and never really thought about that but presumably in the same [TS]

  way that anybody who can I messaged each other if if they came out with their own [TS]

  specific toppled Apple email to point out type thing you know just as many [TS]

  people who can get blew bubbles with each other and I message could send you [TS]

  know some kind of new email type thing to each other or maybe they'll just you [TS]

  know beefed up by a nice engine try to make email go away [TS]

  yeah I almost feel like that would be the way that they would go yeah probably [TS]

  because they just would be easier for them to put it all in one [TS]

  easier that seems like more Apple Way yeah like males like a season-high [TS]

  messages yeah I wonder how much [TS]

  I wonder how much of their communication takes place on iMessage internally now I [TS]

  know that used to be the you you know probably still are but I know they used [TS]

  to be credibly email reliance company that they didn't really have any kind of [TS]

  complex I don't know what you would call it internet style messaging type thing [TS]

  that you know most communication within the company took place by email [TS]

  yeah you slack these days everyone else but they definitely have some teams on [TS]

  slackers remember when there is that there was a thing where you could type [TS]

  in domain and and see how many people you know how many slack teams registered [TS]

  for that domain and and it was the idea was slack added the feature to make it [TS]

  easy for you to connect you know like if I think it was like you would type in [TS]

  like at nine to five mac.com and then it would like help you know trying to help [TS]

  you it would be like here's the teams for your organization which one you want [TS]

  to join but that meant though that you could just taking gas and type in at [TS]

  microsoft.com and it would like tell you is all the teams from your company that [TS]

  are in slack oh well I wish I knew that we could have figured out they had a [TS]

  cartoon I want I don't think I don't think there is anything I don't recall [TS]

  and I don't think there is anything that was telling him they were kinda smart [TS]

  about it but it was just kidding I try to look it up for the show us that's a [TS]

  big beliefs like even thought there would be an even has good idea to learn [TS]

  something like that public you know what though it's exactly like it snap it is [TS]

  your right and I'm sure that they were slapping themselves on the forehead over [TS]

  it but it's like when you are a good person and you're just trying to help [TS]

  somebody it's so easy to overlook [TS]

  the you know what if you're a jerk brain right at somebody wrote an article [TS]

  awhile ago that everybody needs like chief jerk officer who looks at [TS]

  everything and just says ok but what if I'm a jerk great it's a good point yeah [TS]

  so I was nine yeah here's where there's a lot more action going on right so what [TS]

  are we now know San Francisco right we know that user interface wise besides [TS]

  the phone it's gonna look pretty much the same I heard some new splash of [TS]

  colors color changes on some icon some user interface elements but if you don't [TS]

  know the difference between LA and San Francisco you think would be no we know [TS]

  about maps maps is getting a big upgrade so transit finally they wanted that out [TS]

  the door last year and I guess the ready now but it's only been a handful of [TS]

  cities so San Francisco your Terrano London Berlin Paris Boston in Tokyo by [TS]

  the end of the year [TS]

  also they're gonna have to China launched sort of a small-scale rollout [TS]

  starting the funny thing now about hitting those cities is that yes it [TS]

  sounds like a short list of cities and you know clearly they are behind Google [TS]

  on this regard because Google s transit information all over the world but if [TS]

  you can get like the top 10 cities you you hit an enormous number of the people [TS]

  who need the transit information because they're so populations right and I think [TS]

  they're gonna move quickly on this because I know that this new version is [TS]

  going to have a notification system that you can be alerted when transit arrives [TS]

  in your city so they're planning on doing this frequently over the years and [TS]

  they have a whole road map of where they want to hit [TS]

  what times future right like the big thing is having transit is it the [TS]

  architecture for transit in general yes and then after that they can do over the [TS]

  air updates you know I was nine point one or even 9.02 or something like that [TS]

  and it adds you know new cities or even over the air without a software update [TS]

  just through the backend infrastructure alright maybe I wouldn't be surprised if [TS]

  that's the case but I mean if you were to say three cities in North America [TS]

  that you can only get three I think they got those three which were introduced a [TS]

  new york shipping cargo ya Los Angeles were you thinking you know what it was [TS]

  when I asked whoever was talking to their los Angeles is actually extremely [TS]

  and surprisingly low on the on the list of where they want to hit but los [TS]

  Angeles is a driving city and that's exactly why I put Chicago Chicago but [TS]

  they got Toronto San Francisco New York ya later we'll see and I know boston has [TS]

  a great infrastructure for it like it is weird city for I don't I know that [TS]

  there's some information Mr public transportation organizations called [TS]

  septa southeast Pennsylvania Transportation Authority but I think [TS]

  that there's really behind a lot of the other cities like doing when I was [TS]

  visiting friends in Boston last year like it says like hey you're buses [TS]

  coming in 45 seconds and like your buses coming in 45 seconds maybe that's why [TS]

  boston's not ready because they want to integrate the functionality yeah I don't [TS]

  know I don't know why boss maybe I think maybe it still goes by pro by population [TS]

  I mean I don't know I know they really wanted Boston it just wasn't ready I [TS]

  don't know you know I think all these API's are different you know [TS]

  all the different or you know I i've from what I've read about it there's no [TS]

  like unifying standard and that one of the reasons that Google has had a years [TS]

  long lead at this is that Google is this is the sort of thing Google is good at [TS]

  and if every single city reports this transportation information in a [TS]

  different way Google's really good at saying that's ok we'll make sense of it [TS]

  yeah even if it's not a uniform I would guess that Apple could take if they only [TS]

  did two cities San Francisco and New York it would it would hit an awful lot [TS]

  of the usage in the entirety of China so right there [TS]

  yeah yeah yeah I guess China it might even be more important I think china [TS]

  that the number of people who take public transportation is gonna be insane [TS]

  but the interesting thing about china is that there's some illegal government [TS]

  monopoly on Alibaba who owns auto now these so Apple's not allowed to do their [TS]

  own transit data collection and China so actually you know struck a deal with all [TS]

  about to get the data from them for trying to tell me what the difference [TS]

  will be yeah probably liability anything else from maps yeah so those bands that [TS]

  they've been driving around for a few things one they're redoing their entire [TS]

  base map the geography fundamentals of the map app and they're bringing the [TS]

  launch that by 2017 or 18 so the trucks are doing their application on that data [TS]

  but they're also taking pictures of storefronts a lot of people thought [TS]

  these were Street View cameras linked with Google does and they do click the I [TS]

  like that for 3d stuff they're going to do in the future but the more short-term [TS]

  thing is taking pictures of like a triple-a or storefront Foreign Office to [TS]

  replace Yelp so right now when you go into a place in the maps out let's say [TS]

  you go to a restaurant it'll show you a picture [TS]

  of a menu item at the top taken by someone who uploaded it to help and a [TS]

  lot of times those pictures are very poor quality people stepping back and [TS]

  saying hey we want to do this ourselves so they're taking stills of storefronts [TS]

  and the plan was start ruling that out with iOS nine but it's more of a [TS]

  long-term initiatives so might not be ready and there's also a browse around [TS]

  me feature so let's say you're standing on a street and you wanna see a curated [TS]

  list of great places to go around you so that around me and I'll show you the [TS]

  list of the best cafes the best whatever around you that cell phone store and it [TS]

  also been testing that with an augmented reality of you so you can wave your [TS]

  phone around and see through the phone's camera lens the stuff around you kind of [TS]

  like Yelp tested if he truly this years ago Google had something like this [TS]

  not sure that's ready but those are some things that interesting very interesting [TS]

  I do think with some of the mapping stuff it's understandable that they're [TS]

  still behind Google just because Google had a lead and I i do think that they've [TS]

  sort of that they're roughly keeping pace like I don't think there I my gut [TS]

  feeling is that they're closer than they were when Apple maps debuted infamously [TS]

  was one of the worst [TS]

  received product rollouts in recent memory from Apple I think since then [TS]

  even if you don't count that first version even if you ask forty-year I [TS]

  still think that in the time since then they've caught up more to Google then [TS]

  Google has pulled further ahead and I think that's just the way it is when [TS]

  you're behind that's fair [TS]

  yeah here's my problem with that my problem is that only now they're [TS]

  starting their own data collection to release more reliable version three four [TS]

  years from now instead of going to TomTom in those other data sources back [TS]

  whenever they started this project in 2010 2011 for the fall 2012 lunch [TS]

  instead of going to them why didn't help will start their own data collection [TS]

  process but the very beginning that's what I don't get ya and I would broaden [TS]

  a little bit and just say that again I do think that they've gotten better I [TS]

  use Apple maps and I know with two Polski on his show is he laughed at me [TS]

  is that nobody uses Apple maps but that's not true if you look at the stats [TS]

  iPhone users overwhelmingly use Apple maps it's way more than Google Maps and [TS]

  I i've had some really good experiences with it but the thing that gets me is it [TS]

  seems like some of the stuff that they've done is it could be expressed as [TS]

  that they shipped out why not just like used to you know like you so why not [TS]

  start collecting the money like some of this is just sort of a man power issue [TS]

  like Google Street View is a pretty cool feature but among the many things that [TS]

  Google does it to me is like it's not the most technically impressive to me [TS]

  it's like manpower impressive that they've sent so many cars out with so [TS]

  many teams to take so many pictures all around the world it's just they how many [TS]

  companies have the resources to do that well guess what Apple is a company that [TS]

  has you know it's a it to me seems like a problem you can solve by throwing [TS]

  money at absolutely and who has more money than Apple should have started [TS]

  throwing money at this [TS]

  longer ago and the and again i whenever this comes up on the show I always [TS]

  preface it by saying it is so much easier to spend somebody else's money [TS]

  than your own so every time I hate Apple spending money yes I understand and that [TS]

  the way that you build a massive war chests of money like they have is by not [TS]

  spending money frivolously but that's set why not buy every map in company [TS]

  with decent you know why not buy as many of them as they can at least more than [TS]

  their Minot by TomTom whatever cost because surely whatever it would cost [TS]

  would be affordable that I mean I know they looked at more than they that they [TS]

  bought they looked at Foursquare for sure they looked at they looked at yale [TS]

  or a deeper partnership with the help but I guess they thought they could do [TS]

  it better than their own that are on their own and what's the point of buying [TS]

  TomTom that you can have a cheaper partnership with them anyways I guess [TS]

  but on the other I don't know it just the back of my head it just seems to me [TS]

  like that the yes there's engineering problems but some of the stuff with maps [TS]

  could have been accelerated by throwing money out and again one thing is just [TS]

  putting manpower out there you know more [TS]

  you know more of these teams with these hands covered with cameras on the street [TS]

  when they seem to be doing with these acquisitions is buying maps related [TS]

  technology resource and science companies from that instead of buying a [TS]

  data companies companies so as Foursquare and Yelp but they bought all [TS]

  those transit apps who came up with like trip planning features and all that they [TS]

  bought Sports Center which didn't provide data but it sort of aggregated [TS]

  points of interest will be using for that other mass feature we talked about [TS]

  so they're sort of buying the means to build the data themselves and they [TS]

  bought the company that had them that they use for the 3d view rights III [TS]

  technologies [TS]

  right and i think that at the time that they're they're libel you know it took [TS]

  Apple's acquisition of them for them to really beef up the amount of images that [TS]

  they had but it was so is it yes they had some but it was mostly a technology [TS]

  acquisition not a data acquisition they bought C three before the maps came out [TS]

  so they biased III in 2011 and 2012 but I guess it went to been as good without [TS]

  them right I don't remember during the beta period for iOS 6 they stripped all [TS]

  the 3d from one of the betas and then the next release all the 3d stuff came [TS]

  back and was ten times better than it was before so now I don't remember that [TS]

  something probably fixed in the middle there I do remember that it was a major [TS]

  part of four stalls demo of it right and the iPhone 5 at WWDC yeah there was also [TS]

  his fall so maybe a little bit [TS]

  well you know I might have been the straw that broke the camel's back is one [TS]

  way to look at it I think that even if maps I suspect my hunch is in the [TS]

  alternate universe where maps had a let's say lukewarm response cuz I think [TS]

  that was the best they were gonna do there is no way they were going to it's [TS]

  just not feasible to come out of the gate with a with complete peer to Google [TS]

  Maps [TS]

  but they had to make the switch because of contract reasons that they just [TS]

  couldn't they were they did not want to give Google another year and what Google [TS]

  was asking for them you know was more than I wanted to give and they wanted [TS]

  things like turn-by-turn directions so they needed to just rip the bandaid [TS]

  often do it even if it had been a better lunch like hey this is about as good as [TS]

  we could have done the first time I still think forestall would have been [TS]

  gone when he was gone [TS]

  oh yeah I agree but I think that you know anybody know what else in MACO MACO [TS]

  sis 900 s nice we talked about senators Co trans it [TS]

  proactive stuff so last year's big term was continuity this year the big charm [TS]

  and I don't know this expands marketing lies but internally something called [TS]

  proactive and that maps browse around these features one component but another [TS]

  component now I don't know this is a hundred percent lock for next week but [TS]

  they have been working on this with the intention back whenever they're working [TS]

  on this for iOS not mine so I just want to preface by saying that but it's an [TS]

  entirely new spotlight and instead of pulling down on the homescreen you swipe [TS]

  to the right to open a new screen on the left kind of like how you open spotlight [TS]

  pre Iowa 7 yeah I when I read this on your say I misread it at first I didn't [TS]

  get it and now I get it it's sort of like to me it's like home screen 0 like [TS]

  if you had your first home screen is home screen one now there's one at [TS]

  position 0 to the left right and I called a layer in my story and that [TS]

  probably was not a good way to reference it will be better would have been [TS]

  the first home screen by its part of the OS and the talk there's like the [TS]

  spotlight search bar that you have now but beneath that is a bunch of timely [TS]

  functionality similar to Google now so you're next calendar appointments if you [TS]

  have an appointment at the airport your flight the passport card for the airline [TS]

  ticket could appear I call you john every day at 5:30 p.m. a bubble could [TS]

  pop up saying it's time to call John or its 1 p.m. and it's lunchtime another [TS]

  bubble with local restaurants around my location could pop up so stuff of that [TS]

  nature right but that's where you'll go if you know that you want to launch this [TS]

  app and you don't know which homes grant on instead of doing the pull down menu [TS]

  go over there 20 and start typing the name of the app so that there's that too [TS]

  but there also will be yeah it's kind of like when you type in a search term now [TS]

  will show you like Wikipedia [TS]

  stuff like that so if you were to type in you know call through our calendar [TS]

  whatever those relevant search results could pop up or they could just be there [TS]

  waiting for you to be seen what they do but it's a big emphasis on redoing [TS]

  spotlight [TS]

  more contextual features yeah I forget if we've talked about it was with Renee [TS]

  last week we talked about this but one reason it to me it makes a lot of sense [TS]

  is that just from a basic common sense [TS]

  user interface design the way it is now the way it has been since iOS 7 [TS]

  doesn't make a lot of sense to me because if you pull down from the edge [TS]

  you get notification center in today view but if you get bogged down in the [TS]

  middle then you get the spotlight search and to me that pull down from two [TS]

  different places and you get two entirely different things is just a bad [TS]

  idea [TS]

  yeah for sure but so give it its own side and then all of a sudden to me it [TS]

  makes a lot more sense right [TS]

  new functionality so I think that this is it does indeed launch next week it [TS]

  will be the highlight 9 yeah I would be surprised and that would be a good place [TS]

  to wear who knows if they have any new partnerships to announce you know from [TS]

  other third parties that they could sneak into those results right have you [TS]

  seen the apt you that Apple acquired a couple years ago only I think through [TS]

  your report but yes and those Dell beast like his last name's yeah that's why he [TS]

  bought it he wanted the domain name where you have to clarify though that is [TS]

  not Q UE UE right right right see you may be better for trademark purposes so [TS]

  what what's the queue up the QF is basically a list of things in your day [TS]

  based on your calendar so basically we're explain kinda like Google now so [TS]

  you have facebook event coming up for a calendar event that you're going on a [TS]

  sleigh are you want to put the airline ticket or restaurants cafes and offices [TS]

  or stores around you type of deal also local of dads or let's say it in my [TS]

  calendar I have podcast withdrawn at 1:30 p.m. around 1:30 p.m. on GATT a [TS]

  bubble same park as for john l show me your contact and phone number and maybe [TS]

  emails related to it as well it's very contact at the email and apps oriented [TS]

  yeah that sounds right to me and it's you know let's face it a lot of the [TS]

  stuff is it's no surprise that [TS]

  iOS and Android are sort of coalescing around the same ideas and you know I [TS]

  think in terms of you I niceness iOS was way out ahead and in terms of this sort [TS]

  of context about your life [TS]

  sensibility Google was obviously so they're both playing catch-up in each [TS]

  other's areas and so it's no surprise to me that and I and I didn't even make hay [TS]

  about it I pointed it out but I you know to me it's no surprise that the new copy [TS]

  and paste UI and AndroidTM is really it's just their version of the highways [TS]

  copy and paste system they tried their own thing with these inscrutable icons [TS]

  at the top of the thing as opposed to putting it right above the selection I [TS]

  think maybe they were trying to do the noble thing and come up with their own [TS]

  UI and you know what there's you know the bottom line is lo these five six [TS]

  years since I last had copy and paste later it's pretty clear this is the way [TS]

  to do it on a touch screen and now they're doing it and I think that this [TS]

  sort of luck your phone should know if you have a flight and ideally it should [TS]

  know if traffic is bad between where you are right now and the airport where [TS]

  you're going to let you know that stuff will be there like this is not super [TS]

  advanced AI like you you know you are in centers you know me I'm in center city [TS]

  philadelphia I have a flight today at 5 that leaves from the Philadelphia [TS]

  Airport [TS]

  well it's not that hard truth like the phone to figure out that at some point [TS]

  I'm gonna need to leave where I am and get to the airport and it can check the [TS]

  map and say wow [TS]

  traffic is really bad you should leave earlier than you think and they've been [TS]

  building up to this year's anyways with some of that data you can see the places [TS]

  you know too often [TS]

  well I think this ties into another big news this week which is Tim Cook's [TS]

  speech at this epoch GPIC dinner where we're sort of a scathing critique of [TS]

  without naming them I'd say Google and Facebook and the fact that they sell [TS]

  targeted ads based on what they know about you and you know it's got a lot of [TS]

  coverage I think deservedly so I think it's definitely an interesting issue I [TS]

  think it's one that you know whatever even if you're all in on the Google [TS]

  platform that you want to be aware of I do that I think Ben Thompson a good [TS]

  pieces behind a paywall furs and I would summarize like this that if Tim Cook's [TS]

  being disingenuous it is in a way that he's phrasing it and I think it's a very [TS]

  astute point from from ban which is that Cook is saying that they're selling your [TS]

  information to advertisers and they're not actually what they're doing is [TS]

  promising advertisers that their ads will go to the people who are interested [TS]

  but they're not giving that information to the advertisers to an advertiser who [TS]

  pays for the targeted ad doesn't know a goddamn thing about Mark Wright it it's [TS]

  it's because that information is what enables them to sell the ads they're [TS]

  actually they they do collect information about you to use that [TS]

  information to make money from advertising but they're not giving that [TS]

  information to advertisers because of that that information that they have [TS]

  that is so valuable that if anything they might be more motivated to keep [TS]

  your stuff private and Apple is because it's the fact that nobody else knows as [TS]

  much about you as Facebook and/or Google in the different ways that they know [TS]

  stuff about you that makes them so value is actually an interesting point but on [TS]

  the flip side where this ties in with what you and I have just been talking [TS]

  about is I think some people are overlooking the fact that because Apple [TS]

  doesn't collect this stuff for the purpose of selling you targeted ads that [TS]

  they're not even in the ballgame exactly context sensitive stop and I don't think [TS]

  that I think that they're they're they're gonna be very very surprised by [TS]

  the next year or two from Apple the ass differentiator here agrees that it's all [TS]

  about the data that Apple already has with you on the phone maybe this will be [TS]

  on the Mac to they're not really opening up to third party developers as much as [TS]

  they could if they wanted to not care about privacy as well as they do I'll [TS]

  read retailer anecdote I told the two polls show earlier this week because I [TS]

  think it's so telling an early example of this sort of thing but back in April [TS]

  or early April I had an appointment with my accountant and I i live in center [TS]

  city philadelphia my count it out in the suburbs I'm going to him for years I [TS]

  know how to get there but I was testing the Apple watch it was the first week it [TS]

  was actually the week in between like got the review and when the review is [TS]

  due and I don't drive that much either way here's the one here's chance to try [TS]

  out driving directions let the watch me driving directions there even I don't [TS]

  really need him and it worked great but then I can't wait there it told me to [TS]

  get off the week although it's this Google expressway its main artery west [TS]

  out of Philadelphia [TS]

  and it told me to get off and go a way that I never would have drew well I'll [TS]

  listen listen to Syria let's see what happens and actually took the exit I [TS]

  looked ahead and I could see that it was on that I had taken off an exit and [TS]

  traffic was at a standstill ahead and it took me this weird way through North [TS]

  Philadelphia that I never would have gone had never driven there my life and [TS]

  i ended up getting to my account maybe ten minutes later than I normally would [TS]

  have given way left but I was still early I was on time and I checked on on [TS]

  the news in the maps and a tractor-trailer overturned on this [TS]

  Google expressway and if I had just stayed on the school call I never would [TS]

  have made the appointment and it actually was kind of a big deal because [TS]

  like reschedule an appointment with your accountant in early april is like asking [TS]

  a huge favor because he's pretty much he's already booked fourteen hours a day [TS]

  I was kind of blown away it's very very clear to me that the dry turn-by-turn [TS]

  driving directions I got from series took the traffic into consideration and [TS]

  gave me a bizarre to me it was our plan B or route be in till I found out that [TS]

  there is this traffic I think little things like that are the sort of things [TS]

  that people I think a lot of people think Apple isn't doing it all and [TS]

  that's why they you know they think Google as a leg up in this regard rights [TS]

  eating they need a better pronounce that they're doing less yeah and you know i [TS]

  think is going to sneak up on them I might be the sort of thing that they [TS]

  never get credit for it because they might never completely catch up to [TS]

  Google but there they'll keep pace and then these things are gonna get better [TS]

  but there's no doubt that this is the future this is like the next few years [TS]

  of of like the whole ball game maybe like this news partly screen will show [TS]

  and maybe leave a few minutes earlier because there is a car fire here and [TS]

  there [TS]

  yea or something like that you know [TS]

  and I wonder how that ties into Serie to like this new spot lights YA series it's [TS]

  a complement its not a replacement or really anything like that works with [TS]

  Siri stupid thing so it's I won't call it a textual the Assyrian and more so [TS]

  called a compliment i think is a good way to do it but some of its already [TS]

  tied in like when you do you know like it and some of its just product [TS]

  marketing what they call what what do they cost exactly like I honestly when I [TS]

  was writing this report I didn't have insight into how they're going to market [TS]

  it because I don't even know they settled on all that by the time this [TS]

  story was written but they could very well kill the name spotlight not easy [TS]

  and proactive and call the stuff Siri but the new series screen on the home [TS]

  screen or they can just keep this as i mean i think im just gonna keep this is [TS]

  spotlight as this whole thing called polite so you can integrate this onto [TS]

  the Mac to i mean some of the stuff that makes sense but maybe a better deal for [TS]

  appointments and such [TS]

  yeah because some of the stuff definitely involves some of the same [TS]

  partners you know where the autofill results in Safari come from some of the [TS]

  same partners that they have for Siri that's that's the same deal at all it's [TS]

  all one back and deal here the spotlight [TS]

  proactive stuff and the results so far in a lot of this is really to try to [TS]

  tackle Google and reduce reliance on that eventually you know it's very hard [TS]

  to just wake up one day and decide to drop Google search your platform but [TS]

  year over year they're adding features that kind of reduce the reliance on [TS]

  Google kind of teaching the consumer that cool was not necessary so last year [TS]

  they took some steps with the new spotlight with the Wikipedia results and [TS]

  all that and some news articles this year they'll have this next year maybe [TS]

  they'll have something else maybe a year two or three after that everyone will be [TS]

  like there's no point for Google search easy to go where I have noticed and its [TS]

  subtle [TS]

  and I is dr Koh a lot too but on an even know why I don't have a strategy for it [TS]

  but like i Mac I have my default search for the search fields Ferrari said to [TS]

  Duck Duck Go and I have had it set for months and I tried it on and off ever [TS]

  since they made it an option and at some point it was it got to be good enough [TS]

  for it stuck on the phone I still have Google as my daughter's I don't know why [TS]

  but I've noticed that even on the phone how may times top result is yes that's [TS]

  what i'm looking for and then I noticed that it's not going through Google its [TS]

  Safari suggestion which is backed by Google that they're more or less it's [TS]

  like their version of I feel lucky right except you get to perhaps you get to [TS]

  preview it before you actually tap it and I i've noticed on the phone that [TS]

  it's it's exactly what I want an awful lot of time with rain and there's a big [TS]

  emphasis right and also began to spread this practice thing to improve hat is [TS]

  right now it's not a hundred percent of the time they'll get a Wikipedia result [TS]

  or a news article the news article thing for search term I only fire 25% of the [TS]

  time they're working on improving the AI so you get more quick results like you [TS]

  said let me take a break here and thank our third sponsor and it is our good [TS]

  friends at Squarespace you guys are Squarespace it's the all-in-one hosting [TS]

  website building platform you need a website you go to Squarespace and they [TS]

  got it all everything you can register domain name you have to do those things [TS]

  taken care of they have all sorts of templates to choose from [TS]

  visually through drag and drop you want to get in there you wanna mess with the [TS]

  code you mess with the code you can do it all but it's all there and the [TS]

  framework is there and it's the difference between starting like if [TS]

  you're building a nap starting with a framework [TS]

  like cocoa Cocoa Touch or just starting with like a blank text file and building [TS]

  an app from scratch [TS]

  that's the difference that's what square spaces like it's like a framework for [TS]

  websites and you can use it to build almost any sort of website you can [TS]

  imagine gonna build a store they've got it they've got templates for that [TS]

  they've got all of the commerce stuff built right into the platform you don't [TS]

  have to pay extra to get in e-commerce enabled account thats is built in to a [TS]

  regular Squarespace account so if you have stuff to sell you can sell it when [TS]

  I set up a podcast they've got that you can set up a podcast right there in [TS]

  Squarespace they've even got podcast specific stuff like the audio player [TS]

  analytics and stuff like that [TS]

  their analytics for any kind of website are absolutely drop-dead gorgeous I just [TS]

  linked to a guy this week who after I link to his blog which I don't even know [TS]

  what happened to be hosted at Squarespace and his sounds self-serving [TS]

  but he went from serving in a couple hundred hits a month to serving a couple [TS]

  thousand in the day because I liked him from doing fireball well as Squarespace [TS]

  blog held up perfectly he didn't even notice it took like a friend to text him [TS]

  that I had mentioned it doesn't go down if you suddenly get a lot of traffic but [TS]

  then he posted these screenshots of his analytics and they're gorgeous just drop [TS]

  dead gorgeous analytics just looks like some from Edward tough really really [TS]

  great everything you need all their in one platform if you don't have any kind [TS]

  of coding [TS]

  skill that's okay you can go from signing up to having completely launched [TS]

  and perfect looking website online p2 of coding skills there's all sorts of [TS]

  places where you can get in and customize it to your heart's content [TS]

  is the day I just don't even get this doesn't make any sense to me all of this [TS]

  starts it just eight bucks a month and if you sign up for a year in advance you [TS]

  get a FREE domain name I don't know I don't know how they provide on this [TS]

  they've got great support 24 hours a day seven days a week 365 days a year just [TS]

  get on there and you can open up a chat with a customer support agents way they [TS]

  do it to get a twenty-four seven is a have some some in New York come over and [TS]

  Ireland some important I think so that spread all around the world different [TS]

  times and if you have a website you wanna make if you have a website you [TS]

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  a free trial no credit card required just go to Squarespace com and when you [TS]

  sign up to pay here's the new code Gruber my last name GRU BR and you get [TS]

  10% off use that code my last name Gruber he'll save 10% off so go there [TS]

  soon appear free account for free trial and go try Squarespace can't recommend [TS]

  it highly enough so I was nine we were talking about proactive that doesn't [TS]

  sound like good name that they would use special with acne cream with the same [TS]

  name may be sustained internal thing ya know though it's very hard to predict [TS]

  the product marketing stuff and they tend to be the tightest kept secret [TS]

  partly because they can just change it at the last minute [TS]

  what else is on the agenda for iOS [TS]

  I was nine some minor things around the edges so they've been testing a new [TS]

  feature for iMessage where you can set read receipts per contact so I want [TS]

  messages sent to you for you to know that if they've been read that's fine [TS]

  but if I don't want my parents to see them over their messages can turn that [TS]

  off like that makes a lot of sense that also makes me think that they're using [TS]

  it a lot internally yeah perhaps also this is maybe your point that internal [TS]

  usage they're also testing read receipts for group chat so you can see who has [TS]

  read each message that makes sense to him saying they're saying the same thing [TS]

  for structural steel they're you know for such support he said they want [TS]

  announced that on Monday but right means that the success will have more starch [TS]

  sugar be a developer API for that as well yeah but I went and I wonder if [TS]

  that's the sort of thing that will I'm guessing no but that's obviously not [TS]

  gonna talk about it right but will it be in the beta builds will will be people [TS]

  be able to look at it I my guess is no I think they're sure someone will find it [TS]

  heading down [TS]

  think the home kit apso new app least you're playing this now they have home [TS]

  accessories on the market which just happened to come out this past week [TS]

  you'll be able to setup install organized through virtual rooms your [TS]

  home can set ups so that's an interesting how they have home and then [TS]

  home care health health care and all that I wonder how much home kids stuff [TS]

  they're gonna have to announce next week [TS]

  yes that's another one where where the word that I understood was that it was [TS]

  sort of tied to that new Apple TV that the Apple TV would be the hub for that [TS]

  sort of thing right right yeah I did hear that as well and if they don't have [TS]

  the Apple TV I don't know what that means from can't even though they're [TS]

  already out you know publicly with that the first home care products are you [TS]

  know shipping imminently and stuff like that will be interesting to see also on [TS]

  the iPad sounds like split screen out so friendly ready yeah I saw that and I'm [TS]

  curious that that's not like a thing that they held for new hardware and that [TS]

  they might announce it next week although they may be holding it for new [TS]

  hardware but used but you're saying it's definitely in the OS right so they might [TS]

  announce it might not be in the betas but they're working on it with another [TS]

  thing is multi-user on the iPad that for sure isn't ready for a 9.0 but they are [TS]

  working on that too so maybe they know it is it true multi-user support like a [TS]

  like if if this is somebody and their spouse both share an iPad and that they [TS]

  could [TS]

  personae can use it and then they put it down their spouse can pick it up and [TS]

  switch and then they don't like you know do something and then it's clearly the [TS]

  other person's iPad or is it just a guest account no no no no it's true [TS]

  multi-user on a Mac with different home directories and all that [TS]

  course the user can't see home directories and iOS but in terms of the [TS]

  infrastructure [TS]

  the fundamentals of it it's just like on the Mac from what I understand let's see [TS]

  if I still got a little game left I what about this have you heard anything about [TS]

  in Iowa esque getting a dedicated iCloud drive up yes there was a dedicated like [TS]

  Cloud Drive out but [TS]

  Cloud Drive out but [TS]

  I'm not sure thats internal only or if it's going to be released the last [TS]

  person I talked to said they didn't see in our car driver and the OS nine till [TS]

  they were using so maybe its App Store download you have to be interred in [TS]

  settings but for sure they have one in uses internally in able to be used and [TS]

  ready to go I'm surprised they didn't have a nice hard drive that released [TS]

  without hard drive us here but I won't be surprised when I could drive out all [TS]

  right which would probably be the closest iOS is a really get to having a [TS]

  finder Yeah Yeah Yeah right instead of a access to the file system its you get [TS]

  the access to this abstract file system which isn't really the file system it's [TS]

  you know like Dropbox right sort of or like in in the Finder if you were just [TS]

  limited to the iCloud Dr source list i right [TS]

  it'll be interesting to see him even thinking about myself right now I use [TS]

  Dropbox if they had a full-fledged Iowa so I absolutely consider switching to a [TS]

  club Dr yeah because why I duplicated right now let me tell you i think that [TS]

  you could be right on the cyclo Dr appt if you were implying that you have heard [TS]

  this they are kind of going to be pushing iCloud drive more as a service [TS]

  as in right now the notes out in the calendar app and all that he uses an [TS]

  IMAP infrastructure through iCloud for your devices but what they're wanting to [TS]

  do is remove that in turn notes and calendar reminders into with the client [TS]

  I can't drive apps so when you launch notes on iOS 940 s 10th 2011 it'll save [TS]

  would you like to transition your data over to iCloud drive you know I don't [TS]

  drive obviously they have more control over its more secure goes back to the [TS]

  privacy and security stuff we talked about and also it's probably quicker [TS]

  than I lapsing so I think it's gotta be if it's not quicker than I mapped and [TS]

  they've got a real problem I map is not a quick-thinking record [TS]

  right so there could be a bigger hard drive portion then there ya and it's [TS]

  interesting and it's it's always hard to migrate right because I can see what I [TS]

  can see why that when you launch it they asked because it's a big deal but the [TS]

  thing is now and notes is the one near and dear to my heart as you know the [TS]

  part of the developers behind Vesper I know just how bad I am a business and [TS]

  not syncing protocol and and they've done what i think is the noble thing and [TS]

  allowed to you for years to pick any of your IMAP accounts to be one of you know [TS]

  it's an option with every I'm africa is set up to 10 to use this to write and [TS]

  then they set up a secret mailbox called note and it's actually a mailbox on your [TS]

  mail account that Apple Mail is smart enough not to show you but the notes are [TS]

  all I'm at messages and it's behind seemed to truly a mask as IMAP was never [TS]

  meant to do that [TS]

  messages are meant to be read write some email systems get screwed up and as [TS]

  anybody who's ever had anything to do with it [TS]

  email development of API's knows IMAP server and IMAP server be never speak [TS]

  quite the same dialect of IMAP so notes is trying to you know like a Babelfish [TS]

  type then and treat all these IMAP things is equivalent back ends when [TS]

  they're not so I guess the serbs to fix all that could be a bigger deal than it [TS]

  should [TS]

  if you switch I would switch immediately and it should make anything that you [TS]

  switch that way what else is it besides notes with it I heard notes as the big [TS]

  one that that that's the one that they really focused on by assuming that the [TS]

  other one to get this across the board as a service notes reminders contacts [TS]

  and calendars will be part of this reminders use now as reminders I think [TS]

  it is 100% sure I don't know even if it's not it's probably not using my club [TS]

  Dr which is right it's it's like a directional shift to positioning [TS]

  drivers the service for story all this data now maybe some more developer [TS]

  enhancements to that as well you know the other benefit to this is it's always [TS]

  good when Apple is dog food in its own iCloud stuff because it it means that [TS]

  any kind of bugs or even if its own above even if it's like well when you do [TS]

  this it's actually kind of slow makes it way more likely that it's going to get a [TS]

  higher priority to be addressed because quite frankly Apple cares more about [TS]

  their own stuff that I do everybody else's [TS]

  another big thing I don't know if this interests most consumers but big changes [TS]

  to Swift so you know right now is not very well known everyone here is the [TS]

  term Swift's with Apple's new thing but as you probably know ILS is not really [TS]

  need about their not ross with that for so long and active see because Swift is [TS]

  still in its early stages but I believe that on Monday they're going to announce [TS]

  this with this moving into stage to that its meeting a new level of stability [TS]

  where Apple's actually gonna reinstall the script programming libraries into [TS]

  iOS line so developers can write swift ups and not have to include the swift [TS]

  libraries in each of their buying areas which means that the OS will make app [TS]

  downloads for new Iowa snaps about ten megabytes smaller or eight megabytes [TS]

  smaller on average and let's say you have ten you know swift out on your iOS [TS]

  8 phone that's about eighty megabytes back which is great for people smaller [TS]

  storage sizes and then next year with iOS tanning ten-point 12 they're hoping [TS]

  to hit that 3 Plano and ship their own apps read as well that's going to be a [TS]

  major transition next year if they think to that place if they hit that that [TS]

  actually you know [TS]

  for anybody is not a programmer and doesn't understand just how deep Apple's [TS]

  route with Objective C goes if they started shipping Apple first party apps [TS]

  written in swift in 2016 thats startlingly fast really really really [TS]

  would be I think even last year everybody was blown away by the [TS]

  announcement is within the can even then though I think most people do their best [TS]

  case scenario is three or four years out yeah I guess you could change but now [TS]

  I've heard the same thing about the library is being built into the OS and I [TS]

  think that there's two explanations for that and I could be i think im right on [TS]

  both parts but I think one of them is that Swift was developed in secret and [TS]

  very few people knew about it before the keynote last year inside Apple and so [TS]

  therefore there is no way that no matter how stable it was when it debuted [TS]

  there's no way that it was gonna make it into a number to it wasn't that stable [TS]

  it's a fast moving target they said so you know it they did not over promised [TS]

  you know they said hey some of the stuff is going to change you know we're [TS]

  showing it to you now because we wanted to change based on the feedback we get [TS]

  from you guys outside and so because it was changing so fast I don't know that [TS]

  it is feasible to include the libraries in the OS because if your app was [TS]

  compiled against earlier version of Swift from around September and mine was [TS]

  compiled with a newer version of Swift like the version 1.2 too I think which [TS]

  came out in February we need different libraries anyway so yeah you're exactly [TS]

  right though that every single swift happened today includes the swift [TS]

  libraries you know in the app bundle [TS]

  it definitely adds up over wireless I mean when you're on so yeah that's [TS]

  another thing they're so good part of the same quality stability overall level [TS]

  improvements type of things well yeah I definitely think so yeah I don't you [TS]

  never know I mean who knows what else going to be anything at all I know is I [TS]

  last night but I wouldn't be surprised us with made the keynote again and did [TS]

  not wasn't just relegated to the afternoon state of the platforms right [TS]

  we'll see maybe they'll throw something up on the last slide though he still [TS]

  with the very small changers smaller app downloads or something [TS]

  cups yeah maybe that's certainly one way to make it compelling who knows you know [TS]

  and the Swiss team was very secretive last year and even though you know that [TS]

  the public changes have been plenty of them in the years since it's come out [TS]

  who knows what other secret stuff they've been working on in terms of [TS]

  performance or something like that to me again and it's so hard to say cuz I know [TS]

  the conference's WBC and so ostensibly the whole conferences about developers [TS]

  but let's shoot the Monday keynote is really a mass market Apple Keynote [TS]

  streaming it on their website the whole al-qaida music things this again [TS]

  purely completely pulled out of my ass just but it's just in terms of knowing [TS]

  what some of the weak spots in swift currently are I know that the bugging is [TS]

  a real weak spot it's it's not it's nothing has nothing like the apparatus [TS]

  that objective cs4 debugging so if they added awesome amazing you know leaps [TS]

  ahead of Objective C developer debugging [TS]

  again this might make like the general press were there watching the keynote [TS]

  don't know what that means but it's gonna make the developers in the [TS]

  audience go nuts [TS]

  the end of last year trying to spin the developer willing to announcements like [TS]

  when they had the whole developer portion of the key out there really [TS]

  focused on high level stuff such is like the touch I depi media can understand [TS]

  that [TS]

  yeah but in like the cool graphics patients with them so what else is new [TS]

  keyboard better legacy device poured [TS]

  what if you heard about that that's something that I guess you reported that [TS]

  they're targeting a five right ok so when they traditionally created a new [TS]

  iOS update they would all the features and all the devices they want to spore [TS]

  and then pick apart features that can work well in the older hardware and [TS]

  that's kind of why older iPhones cold-blooded and staff and sluggish this [TS]

  year they're targeting at least the iphone4s and iPad Mini specifically to [TS]

  instead of throwing all the features on those from my last night and then [TS]

  picking it apart they're adding future is one by one on top of the OS so on [TS]

  those older devices it should still be much faster than even I always say so [TS]

  far says I was line will make iPad Mini's iphone4s is on order OS's even [TS]

  faster so that sounds like common sense like it just sounds like well but I [TS]

  deuces no doubt if that's true that is a seriously different strategy and in my [TS]

  opinion extremely welcome I mean for me personally it's irrelevant because I'm [TS]

  an idiot and I buy a new iPhone every year as an observer of the company and [TS]

  as somebody who you know [TS]

  I always try to stay out of it like when family members i knew i phone or what [TS]

  computer so bad I try to be like ask somebody else because I feel like it's a [TS]

  good you break it you bought it like you try to buy MacBook Air and then you're [TS]

  on the hook for all of the tech support going forward but I hear it you know i [TS]

  mean it's like i don't know I don't know what do you say to somebody who's like [TS]

  you know like someone in your family whose I cannot hide my iPhone said had [TS]

  an update and I said ok and then ten minutes later and now my phone is slow [TS]

  and it's like wow that sucks they're going to spend some time changing the [TS]

  narrative because even the people don't follow how closely and there is this [TS]

  narrative going around in like the mass market that I thought up the screw with [TS]

  your phone [TS]

  people don't want to update and so I think with this story WDC they're going [TS]

  to have to step back and really promoted as being a big quality and performance [TS]

  and I think it's exactly what they're going to do [TS]

  yeah and I think that that's one of those things where Apple get an end it's [TS]

  this that the recent you know farming in in the post Katie cotton PR all you know [TS]

  and and this sort of you know maybe they wouldn't call them open but their opener [TS]

  surely aware that there's sort of trying to get past that which is that in the [TS]

  past it was very easy to mistake their complete and utter silence for [TS]

  ambivalence whereas they might care very deeply about something but they're still [TS]

  not gonna say anything and you can't how can you tell from the outside and I [TS]

  think that that's one this may be one of those things where they've been they're [TS]

  aware of the criticism there where the problem not just the criticism but [TS]

  they're aware that it's a legitimate problem and now they're doing something [TS]

  about it and they were aware of this before you know it was written about [TS]

  like I know you were one of the first people to really highlight the bugs [TS]

  right earlier this year and I will say something and talking about that but you [TS]

  know of course engineers have been pushing for a step back like this for a [TS]

  while but Apple's really governed by marketing [TS]

  right so you know well I'm perception right while we're on that subject what [TS]

  about this whole crazy discovery d thing ya know anything about that yes I did [TS]

  hear something about that the backstory but I don't remember what I was told [TS]

  something about a mistake that that wasn't the plan initially I don't have [TS]

  to go back and look but I know that they knew this is a problem they wanted to [TS]

  fix what have you heard will like this [TS]

  well i rehashing a little bit from us we show with her name but it's what I've [TS]

  heard is that it's become a whipping boy internally and as it is a it is a bad [TS]

  pieces offer at the moment now that doesn't mean it's unfixable it just [TS]

  means it shouldn't have shipped when it did it should not have replaced and DNS [TS]

  responded yet and the assumption that so many people had any outside was that ok [TS]

  this clearly this piece of software discovery D is buggy but they must have [TS]

  shipped it because these continuity features must have depended on it and [TS]

  they had to endure this continuity features were a tentpole so they had to [TS]

  ship discovery do when they did ready or not and then it turns out that that [TS]

  these you know the third party people that sort of hacker crowd who figured [TS]

  out hey if you put in Mtns responder from Mac OS 10 point eight or ten point [TS]

  nine and disabled discovery d everything still works and the bugs from discovery [TS]

  digo and your printer doesn't disappear after a week and your Apple TV doesn't [TS]

  get renamed Apple TV 3 and they get like I said I would never recommend that that [TS]

  i'm too old for that that's the sort of you know following advice like that sort [TS]

  of stuff that's a young man's game in my opinion but it turns out with the latest [TS]

  you know that's exactly what Apple is done now pretty no official format [TS]

  and with more rigorous you know QA and stuff like that but more unless they've [TS]

  just taken and which raises the question of how disc if it wasn't needed for this [TS]

  continuity features how how to discover et get through in the first place [TS]

  Syria I just remembered similar to what you said what I heard was that the guy [TS]

  in charge of the Mtns responder left Apple retired was moved off the project [TS]

  and then the airport hardware team an AirPort Utility software team somehow [TS]

  inherited that whole infrastructure and they made the change because they were [TS]

  under great direction and then when stocks hit the fan about that earlier [TS]

  this year then they realized they had to change it back the software right and I [TS]

  again I don't know anything about the internals of Indiana's responder in [TS]

  discovery TV but I can imagine know that maybe Mtns maybe there's a theory that [TS]

  emptiness responders old code been there forever maybe who knows maybe even dates [TS]

  back to the next era and it's built up over time and is therefore sort of an [TS]

  ugly ugly but it works type thing and that discovery Dewas hey let's start all [TS]

  over and make something beautiful and modern and elegant and you know a lot of [TS]

  times those things that sound like a good idea that involved let's start over [TS]

  and turn up not being good ideas I that's my guess is that what happened is [TS]

  that somebody looked at MDS responders code and thought this is a mass it's too [TS]

  big too convoluted we can replace this was something smaller and more elegant [TS]

  and if it did work that would have been a great idea and it's a promise but I [TS]

  have heard though that internally though that it became a whipping boy and took [TS]

  on internally was deemed as being largely responsible for this whole hey [TS]

  yosemite is an unstable release of the OS and that instead internally it was [TS]

  chalked up to its not you cemeteries problem its discovery these problems and [TS]

  that politically you know you don't really want to be the guy in turn to [TS]

  discover ed right now we'll see if they come out on stage in it it's funny [TS]

  because we're not exactly anyone here doing alright let me take one last break [TS]

  over one month sponsor the tank and it is our good friends really good friends [TS]

  of the show had you guys know if they make the internet that you will actually [TS]

  like glue you get an internet private Internet for your team and you can do [TS]

  things like share news organize your files share files coordinate calendars [TS]

  manage projects to do that sort of thing all in one place set up a little micro [TS]

  blog so you can have like you're like the equivalent of Twitter but just for [TS]

  your internal team [TS]

  great little place where you can have a little chronological staying just like [TS]

  tweet tweet share links like comment stuff like that their latest upgrade [TS]

  they call it Viking revolves around documents and how you interact with them [TS]

  they really beefed up the ability to share documents gather feedback make [TS]

  changes they've even added the ability [TS]

  speaking of read receipts for imma since it has read receipts now for documents [TS]

  that you shared so if there's a document that certain people on your team [TS]

  absolutely have to see you have to sign off on they've got the ability now you [TS]

  can market where you'll receive a read receipt from the critical people on the [TS]

  team will have to see it it's just like we've received your email message or [TS]

  something like that [TS]

  not annoying cuz it's your own private team you're not getting them from [TS]

  everybody external just a little thing for your team if your company if your [TS]

  company in our team has a legacy internet something that you're using [TS]

  that looks like it was built in the nineties and if you have an Internet it [TS]

  almost certainly was something like SharePoint or something like that that [TS]

  probably was built in the nineties you should give it a try [TS]

  here's what you do [TS]

  go to their soft go to their website includes software dot com slash the talk [TS]

  show includes software dot com slash the talk show you get a free trial and if [TS]

  your team is ten people under you can just use a free indefinitely this user [TS]

  for free [TS]

  that's it and then if you are more than 10 people their prices are amazingly low [TS]

  per person over 1000 go to it was offered a common view of a team in need [TS]

  to coordinate all the stuff the teams to do go there checking out my thanks to [TS]

  them great princes show lots and lots of readers have signed up for this in [TS]

  Britain to say just how much they loved it so that my thanks to what we got [TS]

  before we sign off for the for the episode new keyboard but I don't know [TS]

  much about that what he thought of you I don't know anything about nothing not a [TS]

  change just a thick shaft key that's their [TS]

  yeah it's funny but like the DNS discovery di Stefania for them they did [TS]

  fix it a little bit I find that whatever they did them when they made it go white [TS]

  I guess he didn't he broke it again why they don't just make it blew like the [TS]

  blue to me like I just don't get that because to me when when the arrow in [TS]

  blue and shift was engaged with so unambiguous that nobody I never even had [TS]

  to think about it it's like I never even in the early years of iOS and never even [TS]

  occurred to me that there was something to think about their right exactly like [TS]

  and to me that's the hallmark of all good design is all good designed it took [TS]

  tons of good thinking and tons of working prototypes to result in a thing [TS]

  that when you use it looks like it wasn't designed at all whereas the Iowa [TS]

  seven shift he screamed I was designed by somebody [TS]

  who thought they were very clever no I haven't heard anything about new coupon [TS]

  I haven't heard that much honestly I i dont really don't know how much I know [TS]

  everything I know comes from you mark [TS]

  well I think you're pretty good we should talk to before we go let's talk [TS]

  to wrap the showmanship something else for WBC I mean literally talk about the [TS]

  album music stuff that's what I guess that's tough leaks like a sieve because [TS]

  the media companies in general [TS]

  blabber amounts like the TV companies but the music companies are the worst [TS]

  the music companies like you can practically it's like I did Eddy Cue [TS]

  isn't even out the door and they're calling people in the media to talk [TS]

  about the mean and yea or he's a Warriors game in the city right next to [TS]

  him I still I start I cannot wait to see if he's at the Games yeah [TS]

  if you don't have anything else that I just just briefly let's go back a couple [TS]

  months and talk about the big feature profile you wrote I guess it was last [TS]

  year Apple PR ok which was I thought you know and there was I have to admit when [TS]

  you wrote it to you know behind the scenes in my world they're definitely [TS]

  raise a lot of discussion in the consensus was that you were half ride in [TS]

  and a lot of it in ways that nobody had ever written about before which is [TS]

  mainly because Apple PR doesn't want you writing about the way up opr works and [TS]

  there is a little bit of you gotta play ball and you don't you know almost every [TS]

  interaction I have with Apple PR is off the record not retribution whatever you [TS]

  want to call it right and so therefore writing about those machinations would [TS]

  there be therefore be a violation of what I've agreed to and therefore I [TS]

  don't write about it I'm not hiding it it's you know it is what it is you know [TS]

  and if I felt otherwise I wouldn't agree to in the first place and a lot of the [TS]

  stuff that you wrote about in in your piece was actor in that way then there [TS]

  was a quarter of it I would say that was I don't know I don't know I don't even [TS]

  know what to say about it cause I just don't know could be right could be wrong [TS]

  and it was another quarter of it I would say where I think you were wrong so [TS]

  what's quarter of it I don't remember specifically as well about it I think [TS]

  that your take on how they do [TS]

  review units was wrong [TS]

  and obviously this is a little bit self-serving and so you know anybody had [TS]

  both you and anybody listening feel free to take it you know with your eyes [TS]

  rolled over the big grain of salt because obviously it's i dont wanna come [TS]

  across as defensive but you can obviously see how it might be but not to [TS]

  put him out but when you peace but the gist of it was that your take was that [TS]

  they seed review units to known and friendly outlets that's fair to say yeah [TS]

  right I don't think that's true and in fact I think I can think of some counter [TS]

  examples where they see them to people who they I think no actually sort of not [TS]

  friendly and I would file for example the verge under that and I would say the [TS]

  virgins hostile and I know that the verge is under has the most bizarre [TS]

  readership possible where half of their readers think that they are in the bag [TS]

  for Apple and other half think that they're the worst anti Apple agitators [TS]

  on the entire internet and it's very bizarre to me but I would say that the [TS]

  verge for example and I think to placate the half that thinks that they're in the [TS]

  bag for Apple that the verge consistently bends over backwards to [TS]

  great apple on a curve that doesn't apply to other devices and that if they [TS]

  do it's been it's my and the fact that they still have top tier access to [TS]

  reviewing its is proved to me that they don't really see doubt friendly [TS]

  reviewers well I mean my response to that now I don't want to say that I [TS]

  remember my discussions with whoever I talk to you for these profiles of this [TS]

  was six seven eight nine months ago [TS]

  but if I remember correctly Apple stopped giving the virtue of you if they [TS]

  did there was the one that is true and it was so I don't think the counter [TS]

  examples completely valid just a bit it's a good point exxon point I forget [TS]

  when it was percent sure to Polski was still there and if I believe I think it [TS]

  was two years ago he should about it last week and I should ever forgot about [TS]

  it I think it was to you two years ago that they didn't get early access to the [TS]

  phone and then they but they did get day before access and so she does different [TS]

  tears right there [TS]

  the right after the keynote or couple weeks and dance which I believe that [TS]

  you've been traditionally a part of the last few years then there's the day [TS]

  before or couple days before and then there's the review units given it after [TS]

  the products available that's correct I think that there's three tiers one end [TS]

  and to my knowledge there's nobody nobody on the nobody is on a pre keynote [TS]

  here even mossberg who I would think would if anybody would be a Mossberg and [TS]

  I think right hope your post New York Times is I think I still get he saw in [TS]

  2001 but I i think everybody would agree that since he's gone to Yahoo's lost a [TS]

  bit of relevancy yeah i dont wanna speak negatively about it right it's all caddy [TS]

  and inside baseball but you know just being trying to be as honest as again I [TS]

  think must be absolutely it's not like it used to be right [TS]

  it used to be that mossberg pogue bag and Steven Levy while he was still in [TS]

  newsweek that there there the four who got the iPhone and nobody else got the [TS]

  iPhone before the iPhone came out that there were only 4 reviewers who mattered [TS]

  and the world has changed greatly since then and Apple PR's perspective on this [TS]

  stuff has changed greatly since then but as of right now I think that there's [TS]

  three tiers host keynote day or two before which i think is largely the [TS]

  reason it's like a day or two is that to my knowledge and again I could be I [TS]

  could be wrong about certain people but I have never heard of an exception [TS]

  nobody ever gets a review unit of serious hardware something that is worth [TS]

  being in Aquino there are minor things that they might ship 22 reviewers but if [TS]

  its flagship new product the only way you can get a review is to have a [TS]

  product briefing without sure where they give you know to give it to you by hand [TS]

  and tell you in a pretty no 121 122 you know whatever meeting [TS]

  you know what they think about it and what their main point are about it and [TS]

  therefore with an expanded like I get the impression that I don't know when [TS]

  everybody got outta watches but I got the impression that like the second tier [TS]

  for the Apple watchers spread over two or three days because I think they gave [TS]

  them to so many people that there was no way that they could do it all like two [TS]

  days before the watch came out April 22nd some of the people got April 23rd [TS]

  because there just aren't isn't that way to meet that many people with a briefing [TS]

  when did you get yours we feel for ya like a week and a half before that early [TS]

  we can have its normal for most products [TS]

  a lot of the time you could there's no I don't even have to be secret I guess I [TS]

  think of the NDA signed I can't say with most products there's a keynote right so [TS]

  for example when the phones come out there is a keno you get your review unit [TS]

  after the keynote in a product briefing and Fargo is always like Wednesday I was [TS]

  actually miss that but their products are sold well I try to I did I do that [TS]

  mark is usually late Wednesday lakes like 48 hours before they go on sale on [TS]

  Friday or pre-order one start shipping so like a Monday keynote or Tuesday keno [TS]

  with a Wednesday embargo the next day usually it's usually there like eight or [TS]

  nine day period [TS]

  yeah and I think that some I don't have to look at a calendar but I think that [TS]

  the watch [TS]

  review units were eight or nine days which felt that way to show it felt to [TS]

  me like to watch for two days it was like I have my watch here it took time [TS]

  to get used to it too wanna wear it to want to use it you know so I said before [TS]

  and I'll say it again artistry hardest review i've ever it and I think it [TS]

  stands up and I'm pretty proud of what I wrote but it's that the pieces I wrote [TS]

  later in the month I think our way more relevant and light years from now when I [TS]

  look back at what I thought it original Apple watch its did further pieces I [TS]

  wrote weeks later I think I learned more telling [TS]

  gobbled it themselves a disservice waiting until that short for the launch [TS]

  to give it to the viewers but maybe it has to do with the software not being [TS]

  ready I really am not sure about that and I'm wonder how much they went back [TS]

  and forth on that and I think that they knew I i in fact just talk talking to [TS]

  people that Apple I know that they knew that it takes time to really get you [TS]

  know a call made it to your life like it really doesn't kick in until you stop [TS]

  thinking about it and I know that sounds stupid but it's not everybody I know who [TS]

  has one agrees that it's when you stop thinking about it that it really starts [TS]

  hitting you and your like you know what I am walking a lot more you know and [TS]

  stuff like that anyway though I in my experience and who knows it but I don't [TS]

  think that they see doubt known to be friendly reviewers I think that they'd [TS]

  look for an again this is going to sound self-serving for me but I think they [TS]

  look in general for reviewers who are a [TS]

  have a big problem and that they're going to rate you know to get into tier [TS]

  one you have to have a certain amount of influence and so I'm weird because I [TS]

  don't have a large audience but I think that they consider the possible audience [TS]

  to be influential again this sounds terribly self-serving I'm blushing as a [TS]

  sale but I like talking about myself but I don't think they look for a positive [TS]

  review I think they look generally for people who are going to get it [TS]

  who are getting what it is that they're going after and i know i never get notes [TS]

  after I wrote my reviews never not a word from them about anything in my [TS]

  honesty I really think that they just want reviewers to be fair that's the to [TS]

  me the main thing that thereafter and the thing that makes this all so hard to [TS]

  judge is that for the last decade but at least send a time that I've been doing [TS]

  it it's been an unbelievable string of very good products and I've done this [TS]

  occasion have looked back at old reviews of things like Mike what I wrote about [TS]

  you know like the Verizon iPhone iphone4s and stuff like that [TS]

  did what I write hold up there was a excited because it was new and that I've [TS]

  so far I have not found one where I felt like I missed the mark and even looking [TS]

  at people who've been doing it longer than I have like and rereading like say [TS]

  David Pogue's regional review the iPhone in 2007 and stuff like that I don't [TS]

  think that these reviews were positive just for the sake of being positive I [TS]

  think almost all of them were spot on and in fact some of them especially like [TS]

  the Mossberg ones I think sometimes bend over backwards to emphasize things that [TS]

  just weren't that big a deal like [TS]

  you know devoting time in a 2007 review the iPhone to talk about how it doesn't [TS]

  have a hardware keyboard like a blackberry which actually look bad it [TS]

  was like wow here's the cons you know a blackberry as a hardware keyboard you [TS]

  can type faster on it and what time the map stuff a lot of people miss the maps [TS]

  problems and their iPhone 5 reviews I don't remember yours in particular I [TS]

  don't remember that either as well [TS]

  Siri was not a great product launch but people seem to have missed some of the [TS]

  lack of functionality or accuracy there the iPhone 4 antenna I mean I know [TS]

  that's that's a subject we can spend another two hours on but i Series a good [TS]

  example I remember with maps in particular I think I remember thinking I [TS]

  missed the boat on that because I don't think I said anything one way or the [TS]

  other but part of it was that in the course of my testing I didn't go [TS]

  anywhere and home in philadelphia and their maps in Philadelphia as far as I [TS]

  did test them are pretty good and it really seemed like the bigger problems [TS]

  with the initial 1.0 maps weren't so much in major metropolitan areas but [TS]

  just about everywhere else and did you know driving turn-by-turn directions [TS]

  you know I don't drive us today so if you know but again that doesn't [TS]

  necessarily mean some blame I mean it's it's it was a I would rather my goal is [TS]

  always to be bright and I want my reviews to my reviews like when people [TS]

  look back at them in 10 years to be like what he really nailed it and I think [TS]

  it's hard to say for the so what was that I was sex yes i phone 5 [TS]

  it's hard to say that a review of iPhone iOS 6 and iPhone 5 that if it didn't [TS]

  mention maps and the problems that had that it's accurate in the long term but [TS]

  I don't think people avoided it trying to curry favor with Apple PRI I don't [TS]

  know I can't say that for everybody [TS]

  but I really don't I i've never felt pressure like that at all from from [TS]

  Apple I really don't think so but the tell is going to be when the day comes [TS]

  that Apple releases a product that is not that good that's what the iPhone 5 [TS]

  the maps things pretty good indicator there but yeah but the iPhone 5 itself [TS]

  was actually a pretty it was a great device yeah but I mean maps was part of [TS]

  that Siri Siri was the iPhone four US made future really we'll see we'll see I [TS]

  don't know I just think that I just so you know again it was an interesting [TS]

  piece and I will absolutely positively put this one in the shuttle making a [TS]

  note to myself right now because anybody who hasn't read it you certainly can go [TS]

  back and nobody has ever written anything like this before or since [TS]

  because I kind of get the sense that you've got a fucking I don't care what [TS]

  they think attitude towards them like I don't think that you're trying to [TS]

  antagonize anybody with this article i no not at all this was about more so so [TS]

  I never had access like I mean you admit to having off the record conversations [TS]

  with them I mean I've never had all sorts of access this started as sort of [TS]

  a research project understand how they operate and why they operate this way in [TS]

  order so I could better understand my work my future world would have done in [TS]

  the past but in terms of that attitude it doesn't really stemmed from an [TS]

  attitude stems from not having anything to lose have no relationship to lose I [TS]

  feel that my work is so much better off being independent me doing what I want I [TS]

  get to spread information not having to fear that Apple's maybe not gonna give [TS]

  me a review you never talk to me if I say something [TS]

  position something or break something you know the day that I you know work [TS]

  with a company on a story and get out there from their angles today and I [TS]

  don't want to do this anymore because I'm very happy with the way that I do my [TS]

  work [TS]

  and how I do it my way it's not a screw it [TS]

  type of thing that's published this it's more about that's just my mindset how I [TS]

  know I like working independently yeah I had my perspective on it is so weird [TS]

  because I never really expected that I would be in this position because when I [TS]

  started doing fireball it was you know 2002 and it was you know for before that [TS]

  stuff was even that big of a deal right like iPods came out a little miniature [TS]

  events in town hall and stuff like that and an iPhone came out and it was so big [TS]

  and such a huge deal but they were you know if you want to four people and I'd [TS]

  built this whole thing up and turned it into you know something that I could [TS]

  call it a career and it was successful [TS]

  all without any other hand in all the ways that it was successful before I had [TS]

  any kind of you know access to Apple PR it's still the same way so like if I [TS]

  stop get I've said this you know you know like and I have talked about it [TS]

  like I never have any assumption that I'm getting any future and I know this [TS]

  sounds like I'm now it sounds like I'm being falsely humble but I honestly like [TS]

  I don't know if I had to bet I guess get the iPhone success come September but if [TS]

  i dont if the call doesn't come and then you know there's no there's no briefing [TS]

  after the keynote [TS]

  be like well I don't know what must I don't know I don't know what happened [TS]

  there but must have had mark on my podcast too many times I don't maybe [TS]

  maybe it's cuz I had you in my pocket I don't know but it's it's not going to [TS]

  hurt it's not going to hurt my revenue at all like I don't have any kind of sad [TS]

  you know I do get a lot of hits on the reviews when they come out the decades [TS]

  don't go by page page count it's you know by by design like i dont wanna have [TS]

  articles like that I'm have articles right yet I make more money if they get [TS]

  ready [TS]

  it just for one thing so if it dries up it dries up you know or if you know if [TS]

  if somebody leaves somebody who's a big fan of me and Apple PR is the reason I'm [TS]

  getting these things and then they quit and take a job somewhere else and I [TS]

  start getting on so be it clearly wasn't kidding just getting I guess not I was [TS]

  blown away that she even knew I was but I have no idea what she was like in [TS]

  private though I did you know I clearly those strategically she had a different [TS]

  vision for Apple PR and that she wanted to bring it up that you wrote about this [TS]

  I kind of feel like your piece services as well defended it is the wrong word [TS]

  because I do think that there are gaps and I don't see how you could fill them [TS]

  in this is the thing I don't mean this is like a you could have done a better [TS]

  job almost feel like it's remarkable how much you got colored in but I kind of [TS]

  feel like it was kind of amazing timing coming at the end of the cake cutting [TS]

  area you know because clearly strategically Apple PR as has taken a [TS]

  strategic turns into that right and in the story i know i talked about like who [TS]

  would replace Katie cotton and I said I would be Steve Dowling and all [TS]

  indications are pointing to him instead of Karras who was the time and you know [TS]

  I got a lot of you know criticism privately saying how could you see that [TS]

  there's no way that's true and all that but you know look at the PR BIOS page [TS]

  now so my my impression and I again I it's funny because I have like an [TS]

  official relationship with Apple PR that you don't have but like my unofficial [TS]

  you know back channel input into the way up appeal are works is way cloudier than [TS]

  yours for sure there are names that you had that I never heard of [TS]

  and stuff that asking around you know people yeah it's pretty accurate that [TS]

  I'd never heard of but my sense from the outside was it was I'm almost surprised [TS]

  they didn't name downing sooner and AM I guess I could be wrong I could be so [TS]

  totally wrong here that it's there's people that Apple who is just laughing [TS]

  if they're listening to this but my sense was that the delay in naming [TS]

  Dowling was simply out of respect to case that her departure was not it was [TS]

  amicable [TS]

  you know I think she had been there a long time I think she was ready for a [TS]

  break and I think Tim Cook was looking for a new direction but it wasn't like [TS]

  bad blood wasn't like she was pushed out the door like forestall and therefore [TS]

  out of respect they didn't name a successor right away I know I honestly [TS]

  disagree with that [TS]

  ok I could be wrong no no I don't think that it was as bad blood as the four cyl [TS]

  situation because you know they talked massive crap about him after the after [TS]

  his departure in CNN that with cotton but I don't think it was amicable any [TS]

  sense of the word alright alright alright I yeah I think we're in good [TS]

  agreement right in the middle but yeah I think the reason it him dowling about [TS]

  respectful sure he was respectful that's very fair to say yes we have still got [TS]

  like I drove severance is the right word but like adviser stands for something [TS]

  stock options but I think that they wanted to find a cool big-name [TS]

  replacement for Katie caught like they can make a splash with a company in New [TS]

  friendlier direction they were those rumors of Jay Carney the White House guy [TS]

  but I they didn't find anyone better so I think they waited six months nine [TS]

  months of dating find anyone that they would think would be better so they came [TS]

  down and they're gonna go through him my only thing about that and I thought [TS]

  about that but then again I don't know but the only thing about that I can [TS]

  think of it I can't think of another big splashy name other than Jay Carney who I [TS]

  don't know maybe some startup or something [TS]

  like that weird the weird world of PR in general is PR people stay under the [TS]

  radar yeah you know and that there aren't you know they may be like inside [TS]

  baseball there's big names and if you work in PR you be like wow they got [TS]

  so-and-so but from the outside Jay Carney who is though you know two white [TS]

  House Press Secretary is the only big name that I even saw tossed about as a [TS]

  maybe and that certainly would have been a big get but other than him I can't [TS]

  think of anybody else who would have you been [TS]

  yeah I don't know but they I guess it would be fair to say it like they did [TS]

  their due diligence try to find someone new from out of the company it would be [TS]

  a great move to just promote Steve Dowling without looking elsewhere first [TS]

  they need to be tactical about these types of things especially exiting a [TS]

  regime that existed for 15 years yeah I think the other thing too that you just [TS]

  just cannot be emphasized enough was how much that Katie cotton and Steve Jobs [TS]

  were like and like this symbiotic relationship that she was as much Steve [TS]

  Jobs is press representative is she was apples and that it that's not [TS]

  necessarily a bad thing because they were you know Steve Jobs and Apple were [TS]

  so intertwined in the public eye [TS]

  yeah she even did all the press stuff for a wind shift jobs sold Pixar and [TS]

  Disney that was an apple just right and according to the becoming Steve Jobs [TS]

  book she was one of only four Apple people who were at his private funeral [TS]

  right cue cook and [TS]

  was the fourth one night johnnie johnnie course ya know it and no shelter no I [TS]

  mean there's all sorts of people who who you know clearly worked with him a long [TS]

  time but it was a very very short bus but I overlooked johnnie because it was [TS]

  so obvious right right right I saw the dog the book broke that as great as the [TS]

  book was i read your post on that was great but that was I thought that was I [TS]

  thought that was news because his family in other private family thing was so so [TS]

  private no I remember reading in the journal back when I believe I could but [TS]

  I did and I are still on the subject of Katie when I interviewed Brent slander [TS]

  and trusted senior Delhi the authors of becoming Steve Jobs when I did the event [TS]

  at the Apple store in New York couple months ago [TS]

  handle you know interview with them in front of the crowd I asked him cuz they [TS]

  did yet I forget who the list of people who were associated with Apple who they [TS]

  got interviews with but it's you know there's Tim Cook you know it's not there [TS]

  anymore but clearly you know had permission from Apple to talk to Katie [TS]

  and so they had like a whole sit-down interview with Katie cotton and there's [TS]

  one sentence from her new book and then I asked about it and they both laughed [TS]

  and and the gist did you know you could take a cut now available but it doesn't [TS]

  change her take on the press like she gave them nothing that's funny and it's [TS]

  fun it's like one sends and it was like totally innocuous [TS]

  well anyway we've been going on long enough this has been great I think [TS]

  everybody is now well prepared for the BBC [TS]

  Mark Harmon I thank you I will link to the best thing I can link to is your [TS]

  free WWDC wrap-up coasts can you keep updating it right now we posted a new [TS]

  one this morning that one post has everything alright I will link to that [TS]

  in the show nodes and then if anything breaks over the weekend you'll update [TS]

  that same post yes [TS]

  alright that's great and people can read you regularly sure they already do they [TS]

  can either redo the two places you can find market nine to five mac.com or at [TS]

  the top of technetium [TS]

  I think there'd Avenue ratings think it took me a minute believe you came out on [TS]

  top was overstating it now that's right and they have a section about you in the [TS]

  Q&A did you see ya I honest to god I'm [TS]

  I don't know that we're pretty but where does it say this on that new report page [TS]

  there's a question they did like a FAQ and simple question is why I love John [TS]

  Gruber why is he not on the top the list and only have like the whole answer [TS]

  about how you stick to analysis of other news stories that doesn't really fit in [TS]

  with technique and technical position I honest to god did not know that I gotta [TS]

  put the son of god damn sure there's a fag you gotta send me the link I can't [TS]

  find it about these less is it the blog post about it you know it's the blog [TS]

  post yeah post on the site [TS]

  ship there it is yeah I did not see that is the answer says I love John Gruber [TS]

  he's great why is an Iranian leader ship later part of the reason top 150 is not [TS]

  the top hundred and we only show the top $100 post that make tech meme do tend to [TS]

  be heavily cited in the tech world they don't appear there too often just twice [TS]

  in the last 90 days in part because he mostly post links with short commentary [TS]

  which doesn't work well for tech me that's exactly what i've i've never [TS]

  really worried about this because I've always thought it was exactly right yeah [TS]

  I've doctor gave about this I made gave years ago [TS]

  conference behind technique and we talked he we talk about years ago about [TS]

  how I'm like an exception it doesn't fit into the technique thing that I said you [TS]

  know I don't break news that's what this is about as I get you know doesn't [TS]

  bother me at all I don't expect to be there should I expect to link to people [TS]

  who are generally that's fascinating I didn't realize that I was the next [TS]

  question I hate TechCrunch they're jerks why is TechCrunch number one publication [TS]

  that depends are you know it's fantastic what a great question so glad so glad [TS]

  they answered my question and he's doing a great job there he really is he's [TS]

  absolutely doing a great job there he broke their [TS]

  Tim Tim Cook a pic right to privacy speech hi I think that would extend that [TS]

  was gonna come out no matter what but somehow he was on the ball and had that [TS]

  before [TS]

  before the recording it came out yeah alright so 9 to 5 Mac that's where Mark [TS]

  is kicking ass as a reporter who really doesn't give a crap what Apple thinks [TS]

  I'm all for the better for the rest of us I really do mean it I think you're [TS]

  doing great work and I gave said talking about you [TS]

  these podcast last few weeks I here's the most amazing thing is I don't know [TS]

  where we would be without you [TS]

  well I know where we'd be in the dark you know but it's absolutely astounding [TS]

  if somebody went around in the assembled and I'm sure MacRumors well what's the [TS]

  consensus on what's coming at the BBC a remarkable majority of that information [TS]

  is is from you so yeah keep up keep up the good work thank you so much [TS]

  appreciate it mark thank you very much for your time and see after WC yeah I [TS]

  know that's a long long podcast people stop [TS]