The Talk Show

00:00:00 ◼   ► saving your pennies for a $10,000 Apple which I am going bottom line is used [TS]

00:00:05 ◼   ► refurbished please call them refurbished if I could get one refurbished it [TS]

00:00:16 ◼   ► probably would buy my philosophy is that particularly with the with the early [TS]

00:00:21 ◼   ► ones just to be price conscious because you know I i'm not you know I am not [TS]

00:00:30 ◼   ► completely sold on the benefits of it yet and and and i think that the next [TS]

00:00:36 ◼   ► the ramp up its gonna get this steeper in the beginning I'm fascinated by it [TS]

00:00:44 ◼   ► because I think it's so much fun it's a it's it's a very fun time to be in our [TS]

00:00:49 ◼   ► racket of talking about Apple in writing about Apple is nobody has any idea what [TS]

00:00:53 ◼   ► the hell is going on and I love it I really do love that we're all just lost [TS]

00:00:58 ◼   ► an arm I'm not pretending that I'm not lost I'm completely lost I don't know [TS]

00:01:02 ◼   ► why you note in your your lost because why because well because I sure of what [TS]

00:01:09 ◼   ► it does exactly I'm don't comply in terms of price rule aside like let's [TS]

00:01:15 ◼   ► just assume I'm just getting the aluminum base model because I'm a [TS]

00:01:18 ◼   ► skeptic and you know I feel like if I love it maybe I'll get a more expensive [TS]

00:01:23 ◼   ► one next year whatever I still have no idea why would want to where I really [TS]

00:01:27 ◼   ► don't do you know where to watch for time you were watching yes yes I have I [TS]

00:01:34 ◼   ► went in for a watch forever and the battery died [TS]

00:01:38 ◼   ► online at like right before Christmas and I was like well that's great I'm not [TS]

00:01:41 ◼   ► gonna spend 15 bucks on a battery of my way so I have now been wearing [TS]

00:01:49 ◼   ► so and so does it drive you nuts how quickly did you guys still rather I'd [TS]

00:01:56 ◼   ► like to just look at my hand for the time i've i've wanna watch since I was [TS]

00:02:00 ◼   ► 15 14 15 sometime in the middle of a pocket watch my grandfather did my [TS]

00:02:10 ◼   ► grandmother had given me a pocket watch so I carousel for a while and [TS]

00:02:13 ◼   ► embarrassing facts about me they're very cool though I don't know you're not the [TS]

00:02:22 ◼   ► way I did it I think he had a piece a couple years ago about how the end I [TS]

00:02:31 ◼   ► totally understand all the people out there I'm sure that probably seventy [TS]

00:02:35 ◼   ► percent of the people listening right now are all still thinking the same [TS]

00:02:38 ◼   ► thing which is i dont wanna watch because my phones with me all the time [TS]

00:02:41 ◼   ► and I can take it out and get the time from the sound which is why I totally [TS]

00:02:46 ◼   ► valid it's just in maybe if I was a kid today that would ever do that I'd never [TS]

00:02:51 ◼   ► advise that I have the habit I've [TS]

00:02:53 ◼   ► you know twenty 20 some years of wearing watch every day I mean hard habit to [TS]

00:02:58 ◼   ► break a piece I think I think it was quite a couple years ago where you just [TS]

00:03:02 ◼   ► you know pointed out that using your smartphone as your watches pretty much [TS]

00:03:06 ◼   ► the exact same mechanism as you know our grandfathers with their partner much [TS]

00:03:11 ◼   ► it's in your pocket you take it out and got the time and put it back and I'm not [TS]

00:03:18 ◼   ► you know it works I just feel like it's a distraction with my kid around like [TS]

00:03:26 ◼   ► the minute I get my phone out it becomes like I got over lets you know what's [TS]

00:03:32 ◼   ► going on and on dads phone [TS]

00:03:35 ◼   ► what's what games does dad have and what can I can i play with its phone and so [TS]

00:03:40 ◼   ► it seems like a watch is not sure like a smart watches gonna be much better than [TS]

00:03:46 ◼   ► a whole different series abstractions yeah I i dont know it's I never was [TS]

00:03:54 ◼   ► impressed with the notifications using the pebble but you know maybe the fact [TS]

00:03:59 ◼   ► that you can interact with them here will make a difference I don't know that [TS]

00:04:02 ◼   ► you could do in a pinch you can dictate you know a reply using Syria I'm still [TS]

00:04:08 ◼   ► unsure anyway the two so there's two reasons that I feel like I'm totally [TS]

00:04:11 ◼   ► lost I still don't quite get what it is that I would like about this and number [TS]

00:04:16 ◼   ► two is this whole edition model I I totally think it's gonna cost thousands [TS]

00:04:21 ◼   ► dollars I totally don't understand how they'll sell thing for thousands of [TS]

00:04:26 ◼   ► dollars that presumably is going to be you know outdated and three years [TS]

00:04:32 ◼   ► technically I don't get it I got told him to do it [TS]

00:04:36 ◼   ► holy don't get how that works [TS]

00:04:40 ◼   ► and your your view of the price points remind me of you the price points so we [TS]

00:04:44 ◼   ► know the winner of the aluminum 13 50 [TS]

00:04:49 ◼   ► the stainless one is gonna be thousand is that right I yeah that's my ballpark [TS]

00:04:56 ◼   ► and I've been thinking about it I think but I think it could be something like [TS]

00:04:59 ◼   ► like that it averages 2000 because like let's see if you get the stainless with [TS]

00:05:06 ◼   ► a with something other than the metallic band maybe at like seven hundred dollars [TS]

00:05:11 ◼   ► or six 649 650 bucks for the stainless to start but if you get the one with the [TS]

00:05:18 ◼   ► metal band or that mesh metal band maybe it's like $1100 and I know that there's [TS]

00:05:25 ◼   ► a lot of people who know nothing about why 20 why in the world with a metal [TS]

00:05:28 ◼   ► band make it cost $500 but if you look at the way watches a price that's that's [TS]

00:05:32 ◼   ► actually pretty typical like that [TS]

00:05:34 ◼   ► metal bands on a premium watch are crazy expensive yeah I don't say some people [TS]

00:05:40 ◼   ► I've talked to seemed to think that the stimulus 100 bucks but I don't think so [TS]

00:05:46 ◼   ► either that doesn't seem like that's the only thing that works if you're trying [TS]

00:05:50 ◼   ► to upsell and I don't think at this point they will be yeah I think that [TS]

00:05:55 ◼   ► they you know they and it brings up another point with something that almost [TS]

00:05:59 ◼   ► I haven't seen anybody talk about is are there going to be storage tiers is there [TS]

00:06:03 ◼   ► gonna be like an 8 16 32 gigabyte split I I don't think so unless it corresponds [TS]

00:06:12 ◼   ► to the materials like F Sport is 8 gigabytes and stainless is 16 an [TS]

00:06:19 ◼   ► additional 32 but I don't I can't see how they would do [TS]

00:06:25 ◼   ► aluminum at 8 16 32 and keep adding 50 bucks a hundred bucks or something like [TS]

00:06:30 ◼   ► that seems to compete at that point it seems to be way too confusing because [TS]

00:06:34 ◼   ► you've got all these you know seems like all of the [TS]

00:06:37 ◼   ► choice after makers about what colors you want what bands you want and then if [TS]

00:06:41 ◼   ► you multiply that by two or three with storage tiers it's you know it's a place [TS]

00:06:46 ◼   ► to start with the absurd basically almost like shells for things that are [TS]

00:06:50 ◼   ► going on on the phone rang [TS]

00:06:53 ◼   ► the address add anyway yeah the only thing that i could think you need [TS]

00:06:57 ◼   ► storage for right now the third party i mean but they said though they've [TS]

00:07:00 ◼   ► already announced that there will be a full quote full SDK later in the year so [TS]

00:07:05 ◼   ► there will be some spaces you'll need wraps but it's so so even know ralph [TS]

00:07:10 ◼   ► right off the start with the initial STK they're kind of 10 then perhaps that [TS]

00:07:16 ◼   ► just communicate over the air to your iPhone apps let's presume that later in [TS]

00:07:21 ◼   ► the year means that you know obviously this year so you gonna need to put out [TS]

00:07:25 ◼   ► something it has the Photos app but I would guess right that it's going to be [TS]

00:07:31 ◼   ► there you know if it's only one and a half inches big they can shrink the [TS]

00:07:36 ◼   ► photos before they sing come over to your right I don't I don't see much [TS]

00:07:40 ◼   ► point yeah I don't think that you're gonna need a lot of storage for your [TS]

00:07:44 ◼   ► photos and what else is there I guess you heard right right so it's just so [TS]

00:07:55 ◼   ► you know I don't think you need a lot of storage still be nicer if it was 16 [TS]

00:08:00 ◼   ► instead of eight but but nobody is really talking about it [TS]

00:08:06 ◼   ► yeah I lived with us for gigabyte iPhone four years [TS]

00:08:11 ◼   ► and [TS]

00:08:13 ◼   ► you know it was pretty [TS]

00:08:15 ◼   ► but [TS]

00:08:16 ◼   ► then it worked [TS]

00:08:18 ◼   ► so special [TS]

00:08:20 ◼   ► music [TS]

00:08:22 ◼   ► Yeah Yeah right now it's movies video and all the mega replayed I can't see [TS]

00:08:33 ◼   ► the other things that I wonder about is if there's a I'm gloves leaning towards [TS]

00:08:37 ◼   ► getting a smaller one cause I don't have a very big breasts and a traditionally [TS]

00:08:40 ◼   ► gotten [TS]

00:08:41 ◼   ► mens watches you can often get a smaller size I don't buy ladies watches but you [TS]

00:08:46 ◼   ► can get a men's watching smaller size and I was also is leaning towards a [TS]

00:08:50 ◼   ► smaller one but the only thing that makes me wonder is is that there's gonna [TS]

00:08:54 ◼   ► be a big difference in battery life between the two gas and buy whether [TS]

00:08:58 ◼   ► there'll be a price difference to me I price it should be there would not be [TS]

00:09:02 ◼   ► but it's possible I don't know and I guess in the edition model there almost [TS]

00:09:08 ◼   ► certainly would be because even though you're not really paying for the gold [TS]

00:09:13 ◼   ► you know like the the golden just a fraction of the price I think it's still [TS]

00:09:19 ◼   ► I feel like you're in the premium materials you can have two sides you [TS]

00:09:22 ◼   ► know you have to pay by the price right and the other thing is that I have [TS]

00:09:27 ◼   ► always just the smart watches still are huge by large metal ones that are out [TS]

00:09:33 ◼   ► right now and as the ones where ones are very large and the large one is not too [TS]

00:09:41 ◼   ► much smaller than most of those were the small one is fairly significantly [TS]

00:09:45 ◼   ► smaller than those yeah i buy had a Motorola 360 on my wrist was way too big [TS]

00:09:54 ◼   ► yeah it's definitely pretty big I although you have to it you know I the [TS]

00:09:58 ◼   ► first one I saw in real life was I ran into Andy and not go at the airport on [TS]

00:10:06 ◼   ► the way out to the iPhone Apple watch event actually he he was flying through [TS]

00:10:13 ◼   ► Philly he'd like boston affiliate we're on the same flight and it was like this [TS]

00:10:19 ◼   ► is weird that looked just like candy like Joey you know he's serious size man [TS]

00:10:29 ◼   ► it looked OK on his rest only looked OK on his wrist it it looked funny yeah it [TS]

00:10:35 ◼   ► doesn't know it's pretty big not much looks good but that definitely did not [TS]

00:10:40 ◼   ► look and it's not a huge it's not goofy it's just it big though it was pretty [TS]

00:10:47 ◼   ► well it's funny because you know that a millimeter is very small right at end of [TS]

00:10:54 ◼   ► a centimeters you know one millimeters pretty you know give or take [TS]

00:10:58 ◼   ► and so you see all these watches are always size no meters and it's you know [TS]

00:11:02 ◼   ► you see that this one's 39 and this 142 and you think well that's probably about [TS]

00:11:06 ◼   ► the same size but like that that's not true I got 39 is sort of like a [TS]

00:11:09 ◼   ► traditional men's wrist right size by today's standards a little small and 42 [TS]

00:11:14 ◼   ► is actually kind of a big watch the really big ones like people are selling [TS]

00:11:18 ◼   ► like 46 millimeter watching yeah I think part of the problem that Motorola 360 is [TS]

00:11:23 ◼   ► just that it's a cylinder [TS]

00:11:25 ◼   ► the dozen the edges are graduated so it just sits right on top of your list all [TS]

00:11:32 ◼   ► the way around [TS]

00:11:34 ◼   ► now so it's not so much that's not necessarily the diameter that does [TS]

00:11:39 ◼   ► designer lack thereof [TS]

00:11:43 ◼   ► yeah now I think it [TS]

00:11:45 ◼   ► seemed totally and I know that it looking at them on the web it's it you [TS]

00:11:50 ◼   ► can tell that it's a much smaller than competing smart watches but once I in [TS]

00:11:55 ◼   ► the real world and people can compare them side-by-side I think the difference [TS]

00:11:58 ◼   ► is pretty striking and who knows what that means for battery life [TS]

00:12:01 ◼   ► clearly it has some kind of you know some kind of hit on battery life because [TS]

00:12:05 ◼   ► you know figures bigger bigger watch has a bigger battery and famously everybody [TS]

00:12:11 ◼   ► is saying everybody knows anything about the you know the rumors of the watch you [TS]

00:12:14 ◼   ► know everybody saying the same thing that you know battery life is a huge [TS]

00:12:17 ◼   ► concern and they were obviously very cagey about it and what they've said [TS]

00:12:22 ◼   ► publicly what do you think that the that then getting all these people from tuzla [TS]

00:12:28 ◼   ► is related to just battery in general or or I don't know enough saving up for [TS]

00:12:35 ◼   ► your up I don't know I don't know enough about battery technology even though I [TS]

00:12:45 ◼   ► should because in 6th grade science fair project was about batteries since then [TS]

00:12:52 ◼   ► though I have to take it up you should go back and have fallen way behind my [TS]

00:12:58 ◼   ► understand like I have no idea whether somebody who is an expert in this sort [TS]

00:13:05 ◼   ► of big battery that you would need to move acid a hand rail for 300 miles [TS]

00:13:10 ◼   ► would have any kind of expertise that would be applicable to the sort of [TS]

00:13:16 ◼   ► battery you want and seven millimeter thick phone it strikes me as odd jobs in [TS]

00:13:22 ◼   ► thing to do to hire somebody who makes the trunk battery and telling ok I just [TS]

00:13:28 ◼   ► put that in a watch I would I'm thinking probably is probably you know somebody [TS]

00:13:34 ◼   ► is an expert on one can can quickly get up to speed on the other it might be it [TS]

00:13:40 ◼   ► is likely is anything you know who knows I think that there's such a crazy [TS]

00:13:47 ◼   ► boom are are you know it's it's a seller's market in Silicon Valley if [TS]

00:13:56 ◼   ► you're a talented engineers of any sort it seems you know so I think you know [TS]

00:14:01 ◼   ► who knows it may not even be that specific you may just be you know [TS]

00:14:04 ◼   ► there's a bunch of smart guys it s let's just try to steal we need we need more [TS]

00:14:08 ◼   ► short people but did you know I guess that you know that's the other thing [TS]

00:14:14 ◼   ► that broke loose since last I had a technical talk shows that the journal [TS]

00:14:22 ◼   ► against the wall street journal is it is more I said flatly that Apple has won [TS]

00:14:26 ◼   ► over a hundred people working on the car seems a lot of people for its you know [TS]

00:14:31 ◼   ► still secret project [TS]

00:14:33 ◼   ► yeah I guess I have no idea it tastes like a car it makes even less sense to [TS]

00:14:41 ◼   ► me than not that I would not that they wouldn't you know like I think that the [TS]

00:14:45 ◼   ► basic gist of in broad as a writer room writing catches people's imagination in [TS]

00:14:52 ◼   ► a broad sense it feels basically like it could be true because cars are market [TS]

00:14:59 ◼   ► where a there's a lot of them so there's a lot of money to be made [TS]

00:15:02 ◼   ► be it's a market where design matters and has always mattered everybody except [TS]

00:15:08 ◼   ► that design matters and cars right there's not it's not like with computers [TS]

00:15:12 ◼   ► were people you know four years would say you know apple just waste money on [TS]

00:15:17 ◼   ► design everybody just yet [TS]

00:15:20 ◼   ► you know some people would say that would you know will spend three days [TS]

00:15:24 ◼   ► picking out their new car because they you know care about it so design matters [TS]

00:15:28 ◼   ► and three it feels like it's you know technology is about to revolutionize the [TS]

00:15:35 ◼   ► industry you know people are talking clearly there's the switch in energy [TS]

00:15:39 ◼   ► from gas to electric and there's the whole self-driving angle as well as the [TS]

00:15:48 ◼   ► just the interface interface is that you interact with inside the car [TS]

00:15:52 ◼   ► yes yes exactly are already involved in right right and that you know it all [TS]

00:15:58 ◼   ► goes hand-in-hand where the cars are getting more computerized inside [TS]

00:16:04 ◼   ► I mean it's they've been computerized for a while in terms of things like when [TS]

00:16:10 ◼   ► the antilock brakes kick in and and stuff and I mean like the user and you [TS]

00:16:14 ◼   ► know what you deal with you know have you shop worker recently no I have not [TS]

00:16:18 ◼   ► shopped for car since December 2006 so the last time I shop for a car [TS]

00:16:23 ◼   ► the iPhone wasn't yeah it's creamy and some of that stuff is crazy I [TS]

00:16:30 ◼   ► and I was coming from so I bought a new car in December and I was going from a [TS]

00:16:36 ◼   ► 95 Integra snow so I was not prepared for that level of screen in your face [TS]

00:16:45 ◼   ► inside cars today and and I had an idea of the kind of cars that I had picked [TS]

00:16:52 ◼   ► out certain cars to look at and my first reaction was just like oh my god our [TS]

00:16:56 ◼   ► system there's to not only is there one big screen there's two screens in this [TS]

00:17:01 ◼   ► car and to do anything you know you have to to be tapping a touch interface in [TS]

00:17:09 ◼   ► order to like increase the airflow in the car and that kind of thing and it [TS]

00:17:12 ◼   ► was just like I don't and was not ready for that coming from an old car and be I [TS]

00:17:19 ◼   ► just don't think I'll be in Cbus be I feel like driving a rather have some [TS]

00:17:26 ◼   ► touch some tactical elements and see the interfaces that they make these things [TS]

00:17:31 ◼   ► are so bad I didn't want you know I wanted to have as little commitment and [TS]

00:17:37 ◼   ► interfaces possible so I ended up getting a car that had the spring and [TS]

00:17:41 ◼   ► the smaller screen that I could get but he basically a certain classic are you [TS]

00:17:46 ◼   ► have to get that kind of screen with a crappy interface jammed into it [TS]

00:17:50 ◼   ► yeah I'm worried about that about getting a new car because I feel like [TS]

00:17:54 ◼   ► now it's no we got ours in 2006 we had the option to upgrade to a navigation [TS]

00:17:59 ◼   ► system and I turned it down because I thought it looked so terrible you know [TS]

00:18:03 ◼   ► wasn't that said you know it was like seven hundred extra bucks or something [TS]

00:18:06 ◼   ► that I turned it down not because I don't think the navigation would be [TS]

00:18:10 ◼   ► useful but just because I thought that this without the navigation they just [TS]

00:18:14 ◼   ► put like and you know like an old-school radio thing that takes up the space the [TS]

00:18:18 ◼   ► screen isn't still there so everything on nothing in our car has a touchscreen [TS]

00:18:21 ◼   ► everything is dialed it twisted I like it and then my wife complain complain [TS]

00:18:27 ◼   ► for a couple of years because every once in a while we go somewhere where we [TS]

00:18:31 ◼   ► needed directions and you know we didn't have navigation [TS]

00:18:37 ◼   ► and then once the piano and then that wore off you know I forget what point [TS]

00:18:41 ◼   ► the phone became a decent navigation system primarily 2010 write something [TS]

00:18:47 ◼   ► like that [TS]

00:18:49 ◼   ► so do you know I think in the long run it worked out is a good decision but I [TS]

00:18:53 ◼   ► don't know what I'm going to do next but it is true because it's like you know [TS]

00:18:57 ◼   ► guys like [TS]

00:18:58 ◼   ► lifelong Apple users like we expect our computers interfaces to be Apple quality [TS]

00:19:03 ◼   ► and you know even at their worst like pick the worst areas you know like Mac [TS]

00:19:09 ◼   ► OS 10 10.0 or something it still was better than you know it wasn't ugly and [TS]

00:19:14 ◼   ► it wasn't confusing you know right and I i mean I had my car for twenty years and [TS]

00:19:20 ◼   ► that previous car for twenty years a drug that thing and I wanted to but [TS]

00:19:26 ◼   ► possibly have the option to dread this almost as long as and the ideas sticking [TS]

00:19:32 ◼   ► with some of those systems that I feel like they're gonna be obsolete and here [TS]

00:19:39 ◼   ► like [TS]

00:19:41 ◼   ► pat doesn't seem like a good way to win that game doesn't just take a break and [TS]

00:19:47 ◼   ► I will thank our first sponsor and its a new sponsor named automatic heard of [TS]

00:19:54 ◼   ► these guys speaking of course I have heard of automatic yes it's a great [TS]

00:19:58 ◼   ► segue automatic is a small connected car adapter that plugs into your car's [TS]

00:20:05 ◼   ► diagnostic port now every car as well as a modern car actually rose garden every [TS]

00:20:11 ◼   ► car since 1996 has one of these parts as good thing to get rid of that piece of [TS]

00:20:15 ◼   ► crap actually I don't wasn't to be as I love the old photos 1 year too young [TS]

00:20:22 ◼   ► anyway your new car has on every car has it it's it's a diagnostic port and when [TS]

00:20:27 ◼   ► you take your car in for service that's what your mechanic plugs you know their [TS]

00:20:30 ◼   ► diagnostic stuff in and has all sorts of information where you saw this on [TS]

00:20:35 ◼   ► america's little dingus you plug in and you keep it there and then you pair to [TS]

00:20:39 ◼   ► your phone and it connects your cart to the internet so what does it do you can [TS]

00:20:44 ◼   ► use it with their free mobile app right you just pay for the dangerous and then [TS]

00:20:48 ◼   ► you get a free app and if something like your check engine light comes on right I [TS]

00:20:55 ◼   ► just a light that just means something is wrong [TS]

00:20:57 ◼   ► take this to an expert well if you've got automatic you could just fire up the [TS]

00:21:02 ◼   ► app and it'll tell you in plain English exactly why the Czech English check [TS]

00:21:06 ◼   ► engine light is on [TS]

00:21:07 ◼   ► you know maybe it's something serious maybe it's something silly and if it's [TS]

00:21:12 ◼   ► something silly you can use the app to clear the light if it's a small problem [TS]

00:21:16 ◼   ► right there from your phone you to say stop bugging me about that [TS]

00:21:20 ◼   ► log your trips and parking location so you never lose your car that's pretty [TS]

00:21:25 ◼   ► awesome see you go to the airport you park in a parking garage or something [TS]

00:21:28 ◼   ► like that you have to like take a photo or write down what would your spot was [TS]

00:21:33 ◼   ► the automatic does it for you [TS]

00:21:36 ◼   ► automatically even with gas prices low as low as they are right now [TS]

00:21:41 ◼   ► your driving habits can be costing you hundreds of dollars per year [TS]

00:21:45 ◼   ► automatic scores you're driving a coach's you to drive more effective [TS]

00:21:49 ◼   ► efficiently and save their fans of the show they remember back in the day [TS]

00:21:54 ◼   ► Merlin brought this up last week on the show back in the day when I had my [TS]

00:21:58 ◼   ► driver license taken away for driving ninety 90 miles an hour on the freeway [TS]

00:22:01 ◼   ► and our friends around access if I had automatic it would have warned me that I [TS]

00:22:06 ◼   ► was driving too fast and I wouldn't have lost my license now there to fall to 70 [TS]

00:22:11 ◼   ► miles per hour they give you a little tingle or something like that when you [TS]

00:22:14 ◼   ► hit 70 but you can customize the speed so I thought I would turn out up to like [TS]

00:22:21 ◼   ► well it's like I told them back in the day I don't drive much but when I do [TS]

00:22:25 ◼   ► drive I like to drive a fuckin fast automatic can give you a warning and [TS]

00:22:32 ◼   ► trash detection if you get this is a god forbid you get a terrible car accident [TS]

00:22:36 ◼   ► you get a car accident [TS]

00:22:37 ◼   ► automatic can detect that and automatically call for help for free [TS]

00:22:41 ◼   ► human leaving stay on the line with you until help arrives just call them right [TS]

00:22:46 ◼   ► and stuff crazy stuff they've got integration with nest so if you've got [TS]

00:22:53 ◼   ► nest at your house you can get a set up so that when your car gets close early [TS]

00:22:59 ◼   ► thermostat goes up or down or whatever you want you can connect it to things [TS]

00:23:03 ◼   ► like to get into it all here you can connect to Twitter to Google Docs [TS]

00:23:06 ◼   ► connected home devices like those Philips hue lights all sorts of cool [TS]

00:23:11 ◼   ► stuff it's amazing I think they used if this then that to to do that you could [TS]

00:23:18 ◼   ► if this ifttt tv.com / automatic and find out more about the cool automatic [TS]

00:23:24 ◼   ► and you can do is we do so what's the cost is probably cost like $10,000 right [TS]

00:23:28 ◼   ► just like it [TS]

00:23:28 ◼   ► Gold Edition nope 9995 100 bucks well then they're gonna soak in the [TS]

00:23:37 ◼   ► subscription fees right [TS]

00:23:38 ◼   ► wrong there are no subscription fees what you just buy the thing for 9995 [TS]

00:23:44 ◼   ► hundred bucks stick it in your cars diagnostic port get the free app and [TS]

00:23:50 ◼   ► you're done that and let me tell you this [TS]

00:23:53 ◼   ► that's the sucker price listeners of this show you get 20% off so you can get [TS]

00:23:59 ◼   ► the thing for 80 bucks go to automatic dot com slash talk-show automatic they [TS]

00:24:05 ◼   ► just spell it the regular way no funny spellings for you Steve Jobs rent out [TS]

00:24:11 ◼   ► their automatic dot com slash talk show by the thing for 80 bucks 20% off and [TS]

00:24:19 ◼   ► just stick it in your car and and sort of 80 bucks I can't believe that that's [TS]

00:24:24 ◼   ► crazy [TS]

00:24:26 ◼   ► wanna see you know they tend to marketing there's always or there's [TS]

00:24:30 ◼   ► always those that that that branch of marketing that and it's all over the web [TS]

00:24:34 ◼   ► these days you know like this this once silly trick will make your mustache grow [TS]

00:24:38 ◼   ► thicker you know you know that but it does seem to me like this diagnostic or [TS]

00:24:44 ◼   ► I didn't know anything about this seems like this diagnostic port on every car [TS]

00:24:47 ◼   ► is like a serious like they don't want you to know secret yeah right like you [TS]

00:24:52 ◼   ► get all that information on your own but they want you to come into the dealer [TS]

00:24:56 ◼   ► for $600 for a because if your car in or if it if the car knows why the check [TS]

00:25:03 ◼   ► engine light came on they could easily especially if we rent ties right and [TS]

00:25:06 ◼   ► what we're saying where modern cars all have real strains so they could put any [TS]

00:25:12 ◼   ► text you want on it right [TS]

00:25:13 ◼   ► yeah [TS]

00:25:17 ◼   ► know why this stance ayudar a sucker if you don't have it you know what [TS]

00:25:21 ◼   ► 80 bucks you know that your car dealer car dealer gave you this is an option it [TS]

00:25:25 ◼   ► would be like eight hundred dollars $100 have a smart car 80 bucks this is the [TS]

00:25:32 ◼   ► most amazing thing I don't know what do you think I mean it seems to me like one [TS]

00:25:41 ◼   ► of those things like maybe you know maybe they've been working a lot of [TS]

00:25:43 ◼   ► things and maybe that's why things are kind of going yeah that's sort of see [TS]

00:25:48 ◼   ► see what we think I mean it's also just possible that the car that the driving [TS]

00:25:53 ◼   ► around this just follows like Apple AirPlay stuff [TS]

00:25:59 ◼   ► movie great if it was like just Bob Mansfield group and just like to blow [TS]

00:26:05 ◼   ► off some steam there they like just bought it all around they bought an old [TS]

00:26:10 ◼   ► Chrysler minivan but they put it on the company's dime said that if anybody [TS]

00:26:14 ◼   ► looked up the license plate it would say it was registered Apple you know [TS]

00:26:17 ◼   ► incorporated right so it's a paid for out of petty cash like a Chrysler [TS]

00:26:23 ◼   ► minivans and then they just went to Home Depot and just bought like a whole bunch [TS]

00:26:28 ◼   ► of PVC piping and made me get some crazy and then just let the rumors let the [TS]

00:26:37 ◼   ► rivers stop start against nothing it's just like some is used for some intern [TS]

00:26:45 ◼   ► going out to pick up sandwiches luncheon this car driver go go go go boy the dead [TS]

00:27:01 ◼   ► miles an hour [TS]

00:27:03 ◼   ► let's take a shit that i would do that see that's why I like Chris Breen I'm [TS]

00:27:09 ◼   ► they're getting hired by Apple all I would want to do is waste money on shit [TS]

00:27:15 ◼   ► like that will never be a great job at Apple that actually would be so you and [TS]

00:27:19 ◼   ► I could do this we would just start a team that would be like meant to just [TS]

00:27:24 ◼   ► fill up the rumor blogs with deception yeah oh yeah oh my god we've had spread [TS]

00:27:32 ◼   ► my wheelhouse my God we're just pick projects that pic projects that are [TS]

00:27:44 ◼   ► plausible enough that you can get 9 to 5 Mac and and Mac rumors and insider to [TS]

00:27:50 ◼   ► run with them but that are goofy enough that we will never stop black man yeah I [TS]

00:28:03 ◼   ► have to say that the fact that the supposed in car that's been caught on a [TS]

00:28:07 ◼   ► road is a Chrysler minivan that might be going on right now there is laughing [TS]

00:28:17 ◼   ► themselves because it just seems like something like like you would have [TS]

00:28:20 ◼   ► started by saying well we'll do it in a previous life doesn't appreciate my to [TS]

00:28:25 ◼   ► fight the default car you'd start with the United already electric its yeah you [TS]

00:28:29 ◼   ► know it they're they're all over the place in California and then as somebody [TS]

00:28:34 ◼   ► will have the idea now let's make it a min [TS]

00:28:40 ◼   ► that's the day I found the fireball said that with the Wall Street Journal report [TS]

00:28:46 ◼   ► that their it got a hundred people working on a car that they said that it [TS]

00:28:49 ◼   ► looks like a mini van I heard that very hard to believe like I don't find it [TS]

00:28:56 ◼   ► hard to believe that they might have some kind of super early prototype that [TS]

00:29:01 ◼   ► looks like a minivan but that's how they said they're saying that they're working [TS]

00:29:04 ◼   ► on a car that looks like you know you know like they always say like this [TS]

00:29:09 ◼   ► story is public knowledge we can we can get to the whole Jony ive New York thing [TS]

00:29:13 ◼   ► but that's it came up there I think it came up in the jobs bill came up all [TS]

00:29:16 ◼   ► over the place where like the very early prototypes for what became multi-touch [TS]

00:29:21 ◼   ► was like like projected on a desk and they had like cameras no waves did not [TS]

00:29:28 ◼   ► look nothing like an iPad or phone it was big project on the wall it was as [TS]

00:29:34 ◼   ► the centers were you know where miniaturize yet [TS]

00:29:38 ◼   ► yeah you know I could see that the car some kind of car that they intend to [TS]

00:29:43 ◼   ► ship in 10 years might look like that now because they need to fill up the [TS]

00:29:46 ◼   ► back with all kinds of crazy stuff that they'll worry about miniaturize in later [TS]

00:29:49 ◼   ► but I can't believe that they're working on a car that would actually look like [TS]

00:29:52 ◼   ► me know [TS]

00:29:55 ◼   ► as they would I mean they would work on that their car would be [TS]

00:30:00 ◼   ► whatever the most there's starter car would certainly be whatever the most [TS]

00:30:04 ◼   ► purchased cars and that's not you know and it seems like it would be like a [TS]

00:30:10 ◼   ► horse in now and they couldn't bring themselves to make something that wasn't [TS]

00:30:15 ◼   ► beautiful [TS]

00:30:23 ◼   ► somebody Chrysler very sad right now be funny if it like brochure out of the [TS]

00:30:29 ◼   ► company because it's just you know alright goodnight swatches and where [TS]

00:30:33 ◼   ► there's a polite but if you stop driving so deserve abortion tribal district [TS]

00:30:40 ◼   ► about taking my portion mind yeah and I am whatever else drives down to the [TS]

00:30:49 ◼   ► Cayman Island yeah she gave cars Johnny Johnny obviously it's a few cars but [TS]

00:30:57 ◼   ► Williams Dr Szoke an old gold Camry yeah I get a good for him I mean I think it's [TS]

00:31:07 ◼   ► great i get the real Jeff Williams is late like a two-thirds clone of Tim Cook [TS]

00:31:14 ◼   ► like those I get there is central you know me they used to say there was a [TS]

00:31:20 ◼   ► profile of Tim Cook sometime in the last year to wear where he apparently drove a [TS]

00:31:25 ◼   ► very old car for a very long time and remember that it was like when they said [TS]

00:31:30 ◼   ► about what a mystery [TS]

00:31:31 ◼   ► you know what a mystery was given to the people who worked with you know a daily [TS]

00:31:35 ◼   ► basis [TS]

00:31:36 ◼   ► you know [TS]

00:31:38 ◼   ► but for those guys it's all about efficiency [TS]

00:31:41 ◼   ► yeah it just feels like an efficient creations operations in you and [TS]

00:31:45 ◼   ► everything around efficiently and if you get something that's working great [TS]

00:31:50 ◼   ► just keep writing it [TS]

00:31:52 ◼   ► now not me I would you know I would probably if I add you know apple [TS]

00:31:59 ◼   ► executive type money I would probably be more like Steve Jobs though where he had [TS]

00:32:03 ◼   ► 21 caught you know you know they put a lot of thought into it and he had one [TS]

00:32:07 ◼   ► car and it was awesome [TS]

00:32:10 ◼   ► turning the least several weeks or so that was that was supposedly how he got [TS]

00:32:18 ◼   ► away with the never having a license plate for more than like there's a guy [TS]

00:32:23 ◼   ► like ninety days before the license plate and so like every three months [TS]

00:32:28 ◼   ► somebody would have to drive is Sadies to the dealer and I'm sure they just had [TS]

00:32:32 ◼   ► one waiting like a box of tissues you know just pull another silver fell fifty [TS]

00:32:41 ◼   ► with you no precise interior right out of the box [TS]

00:32:45 ◼   ► boom got it I couldn't see I could never see being a car collector because I [TS]

00:32:53 ◼   ► could see buying one really nice car and then I would drive it everywhere but I [TS]

00:32:57 ◼   ► would want to put all my effort into making that pick up front and picking [TS]

00:33:00 ◼   ► the one that I that I love if I had even to I don't have to make the decision on [TS]

00:33:07 ◼   ► any given day which one to drive right [TS]

00:33:13 ◼   ► like I like not having to make decisions like that yeah [TS]

00:33:18 ◼   ► I feel that way now [TS]

00:33:20 ◼   ► like two big cameras I want that Canon it bigger and a little you know so [TS]

00:33:24 ◼   ► little bit better and more flexible has multiple lenses and I got this Fuji x100 [TS]

00:33:30 ◼   ► us which is delightful and it's that retro you know sort of looks like an old [TS]

00:33:34 ◼   ► rangefinder beautiful camera a lot lighter really you know and unless I [TS]

00:33:38 ◼   ► know that i'm gonna walk around all day I know I want the later one but there's [TS]

00:33:42 ◼   ► a lot of school events and stuff like I know which one to take and I think I [TS]

00:33:45 ◼   ► don't have my second camera now I'm sitting here you know ten minutes [TS]

00:33:49 ◼   ► staring at two camera [TS]

00:33:52 ◼   ► well i get i mean for those guys I guess it's just that's the fun of it so that's [TS]

00:33:58 ◼   ► part of the fun is like manager on cars I guess I don't know maybe I guess you [TS]

00:34:05 ◼   ► choose to be mentally right I guess if they break down all the time because of [TS]

00:34:09 ◼   ► their authentic Italian sports cars you know also part of the fun right it will [TS]

00:34:18 ◼   ► be funny to guess the assumption is like looking like a polite so there's variety [TS]

00:34:22 ◼   ► but you know there's just one shape you know two sizes imagine like what the [TS]

00:34:29 ◼   ► parking lot at Apple's new headquarters will look like like three years after [TS]

00:34:34 ◼   ► the Apple car comes out when everybody I presume that does bacon some kind of app [TS]

00:34:45 ◼   ► that tells you which which silver silver Apple car boy [TS]

00:34:58 ◼   ► look look forward to that problem yeah so the big problem one of the big [TS]

00:35:03 ◼   ► problems with cars and Tesla famously is running into it all over the country is [TS]

00:35:07 ◼   ► that there's this bizarre well it seems bizarre in hindsight these bizarre route [TS]

00:35:13 ◼   ► laws they're not even rules or laws about how cars are sold that there [TS]

00:35:17 ◼   ► there's this dealership model and I get the explanation that makes sense [TS]

00:35:23 ◼   ► historically and doesn't make sense in the present day but the reason why all [TS]

00:35:29 ◼   ► cars are sold through these independent dealers that's like the law and Tesla [TS]

00:35:35 ◼   ► doesn't want to get involved with that they want to sell directly and they have [TS]

00:35:39 ◼   ► to go like state by state and get stuff you know make it legal [TS]

00:35:45 ◼   ► Indian the away jersey rate the new jersey it seems you know it seems like [TS]

00:35:54 ◼   ► some Sopranos type guys have some of the action in the car dealerships there's [TS]

00:35:58 ◼   ► sort of a kind of reselling it electric cars here [TS]

00:36:08 ◼   ► the same guys who run the gas pumps we talked about that I feel like you and I [TS]

00:36:16 ◼   ► have talked about this this is the craziest maybe so for those of you out [TS]

00:36:20 ◼   ► there who don't know never been to New Jersey and New Jersey he is it all [TS]

00:36:25 ◼   ► gasoline is pumped by a professional there is no we're not the same when is [TS]

00:36:33 ◼   ► it really so coasters are you doing there are no I'm talking about so I [TS]

00:36:38 ◼   ► think most people around the country when you point a gas station and it says [TS]

00:36:41 ◼   ► self-serve you're like well why you know course well guess what New Jersey has no [TS]

00:36:45 ◼   ► cell service not it is no option it's legally you have to have a gas pump [TS]

00:36:50 ◼   ► attendant and as 34 years ago they got it as a state referendum and I thought [TS]

00:36:58 ◼   ► was great this is Greg's I go to New Jersey sometimes you know this is great [TS]

00:37:01 ◼   ► I'm trying to be able to pump gas no new jersey and voted overwhelmingly to keep [TS]

00:37:09 ◼   ► the law on the books like Stockholm Syndrome like they're afraid to pump gas [TS]

00:37:17 ◼   ► they see it as some kind of luxury I mean the guy in the last time I pulled [TS]

00:37:22 ◼   ► up to a gas pump new jersey which was out last summer the guy called me boss [TS]

00:37:26 ◼   ► was pretty well that's actually in LA they already have to say that well [TS]

00:37:33 ◼   ► there's a you know you have choices they can call your boss they can call you [TS]

00:37:36 ◼   ► chief chief remember who was boss or defects yeah and and they can call you [TS]

00:37:43 ◼   ► ha the year to pay extra for what they could achieve think it's an extra five [TS]

00:37:50 ◼   ► cents a gallon [TS]

00:37:52 ◼   ► fill it up and go ahead and Haas that absolutely loss that was a slogan [TS]

00:38:04 ◼   ► actually when I was a kid with the slogan in that it has gas stations hot [TS]

00:38:08 ◼   ► it has [TS]

00:38:15 ◼   ► so yeah I don't know this [TS]

00:38:22 ◼   ► electric cars so I don't mean anything Apple doesn't this would have to you [TS]

00:38:30 ◼   ► know go through the same rigmarole that test was going through her nose and I [TS]

00:38:39 ◼   ► think you said I think it's a maybe kindest sort of some days thing and [TS]

00:38:44 ◼   ► they're just looking into it particularly if it looks like a Chrysler [TS]

00:38:47 ◼   ► minivan totally not ready to go to the showroom for the self-driving thing I do [TS]

00:38:55 ◼   ► think it's coming I have no idea when that thing and it's obviously not [TS]

00:38:58 ◼   ► imminent [TS]

00:38:59 ◼   ► you know it's it's but it feels like something that could be like you know [TS]

00:39:06 ◼   ► we're not gonna have to wait till we're old men like will will will get to this [TS]

00:39:09 ◼   ► in 10 or 15 years [TS]

00:39:12 ◼   ► yeah yeah maybe it's because it's you think back 10 years I think back to [TS]

00:39:17 ◼   ► think about the laptop I was using [TS]

00:39:20 ◼   ► it's pretty standing I've been thinking about that a lot lately and I and maybe [TS]

00:39:24 ◼   ► it's always that ten years is a you know gives you a lot I openers and technology [TS]

00:39:29 ◼   ► probably does but somehow while we're still on the other side of the iPhone [TS]

00:39:33 ◼   ► being ten years it really feels like right now like 2015 2016 it's the what [TS]

00:39:40 ◼   ► life was like 10 years ago is pretty pretty crazy yeah 2015 might be the big [TS]

00:39:45 ◼   ► 12 me as bitches and a boner just because there's no iPhone yet max [TS]

00:39:51 ◼   ► restore power PC [TS]

00:39:55 ◼   ► think what else titanium [TS]

00:40:01 ◼   ► still been iBooks yeah yeah this plastic was first plastic iBooks for [TS]

00:40:10 ◼   ► still being sold and the nicer plastic ones the ones that were available white [TS]

00:40:15 ◼   ► and black MacBooks I believe right MacBooks and MacBook Pros yes those are [TS]

00:40:24 ◼   ► in those were all [TS]

00:40:26 ◼   ► try and they were nicer I think so [TS]

00:40:31 ◼   ► looking at their problem not funny [TS]

00:40:42 ◼   ► problem I can't wait to retire and the old folks home and we're all just need [TS]

00:40:51 ◼   ► all this extra closet Tiger Syracuse's got a bunch of stuff to I don't have a [TS]

00:40:59 ◼   ► better I don't have any old desktop Macs like I don't have like an old I got my [TS]

00:41:07 ◼   ► g4 you know like a compact classics frame background and like that if I were [TS]

00:41:18 ◼   ► gonna buy one [TS]

00:41:19 ◼   ► my wife and I would want to buy an SEC 30 SEC 30 is the makes my heart I have [TS]

00:41:28 ◼   ► an SEC it's not it's not a 30 [TS]

00:41:32 ◼   ► that was that was my first thought was my first Mac and its basis [TS]

00:41:38 ◼   ► we have my body for $2000 1990 used and then [TS]

00:41:45 ◼   ► years later I still had a laugh lobbies and I told them she long time ago like [TS]

00:41:49 ◼   ► that again so I bought another one but basically the same thing I got my [TS]

00:41:57 ◼   ► floppies somewhere I know I didn't throw them out I I cannot believe that any of [TS]

00:42:01 ◼   ► them would still work they said they were now that's a great yeah most of [TS]

00:42:06 ◼   ► them still most of my work a lot of indie film failed Brandon yeah maybe it [TS]

00:42:17 ◼   ► was just like the ones and zeros are just little pieces a dust stuck to my [TS]

00:42:21 ◼   ► static electricity early one megabyte or more reliable than zip [TS]

00:42:34 ◼   ► I did remember that the that reminds me that the other thing and there was a [TS]

00:42:43 ◼   ► couple of reports this week in the one was about the I think I wrote about i [TS]

00:42:50 ◼   ► think is such bullshit this thing that Apple watch you know like at the last [TS]

00:42:53 ◼   ► minute they took out all the best possible like a fitness health device [TS]

00:42:56 ◼   ► and then they'd the center's work so they yank them out and had to redefine [TS]

00:43:02 ◼   ► what it was for it but it did say that I do know that it was so poorly sourced [TS]

00:43:09 ◼   ► you know even those of the number even came from anybody knows what the hell [TS]

00:43:12 ◼   ► are talking about but that the Apple watch Gold Edition is expected to sell [TS]

00:43:16 ◼   ► for four thousand or more which would make it the most expensive product they [TS]

00:43:21 ◼   ► sell you know I've ever sold or something like that [TS]

00:43:25 ◼   ► compared to the current Mac Pro and I was like what you thought I thought [TS]

00:43:29 ◼   ► about the kid in college at the MAC two effects that was like a $10,000 computer [TS]

00:43:33 ◼   ► at the time has not I remember when I like the cheap ones that you said like [TS]

00:43:40 ◼   ► NSE was 2000 my iMac elsie was i-25 and 120th anniversary [TS]

00:43:51 ◼   ► forget what that 14 but that was over $10,000 my parents spend more on my [TS]

00:43:57 ◼   ► computer that $2,500 LLC than they spend on the college [TS]

00:44:06 ◼   ► it was crazy expensive everything was crazy expensive I remember when I read [TS]

00:44:11 ◼   ► that somebody on Twitter wrote that they added to see i at the time ever the Mac [TS]

00:44:17 ◼   ► to see I was that the couple wonders that [TS]

00:44:21 ◼   ► it the Mac to see I was it was right down the middle of the road it was the [TS]

00:44:27 ◼   ► type of desktop you should I think it was you could you could put it both ways [TS]

00:44:32 ◼   ► on your desk like a PlayStation you can have it standing up to get turned in on [TS]

00:44:35 ◼   ► time but like it was perfectly sized for the 13 inch display I I would hold up as [TS]

00:44:43 ◼   ► I think the greatest Mac Apple ever made because they it was in their lineup for [TS]

00:44:48 ◼   ► like five years like like around 1991 when it came out it was a high-end [TS]

00:44:53 ◼   ► machines like right below like the two effects like five six seven eight [TS]

00:44:58 ◼   ► thousand dollars something like that and they kept it for years you know and I [TS]

00:45:03 ◼   ► would just drop down a sort of like the first to like what they do with the [TS]

00:45:06 ◼   ► phones now like the next year it just stayed and and sold you know cuz it was [TS]

00:45:11 ◼   ► still it was like such a good machine and so fast at the time it was a great [TS]

00:45:15 ◼   ► great great computer when my friend and college loved it [TS]

00:45:18 ◼   ► Mac TCI-bell Twitter remind me about how expensive Ram was back then he said he [TS]

00:45:24 ◼   ► had a 20 TCI in the early nineties spent $58 on rare my god people have no idea [TS]

00:45:32 ◼   ► spent two computers are getting guys like us we just wonder why is everybody [TS]

00:45:37 ◼   ► into computers $5,800 on RAM because of course like the default it was like a [TS]

00:45:49 ◼   ► $6,000 computer in they did i do want it I bet the default config was like two [TS]

00:45:54 ◼   ► mags two megabytes are just terrible [TS]

00:46:02 ◼   ► he had 11 megabyte around I really by the fall [TS]

00:46:06 ◼   ► adventure that says Mary some point over the years [TS]

00:46:10 ◼   ► scrimped and saved and got upgraded to 10 which was how did you make any sense [TS]

00:46:16 ◼   ► maybe that too maybe had to start with maybe that was it a two sided on the [TS]

00:46:21 ◼   ► motherboard and I could put you can add 24 megabyte chips and get up to 10 [TS]

00:46:26 ◼   ► somebody can look it up but I'm not going to [TS]

00:46:32 ◼   ► let's take a break and then maybe we can talk about the Jony ive yeah many book [TS]

00:46:44 ◼   ► let me take [TS]

00:46:46 ◼   ► hands on deck sponsor our good friends at Squarespace you guys know Squarespace [TS]

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00:50:10 ◼   ► Squarespace for their continuing support of the talk show great friends show so [TS]

00:50:19 ◼   ► the New Yorker piece seventeen thousand words on us by Ian Ian Parker on Jony [TS]

00:50:26 ◼   ► ive and handed the design team at Apple through it I had no idea it was funny I [TS]

00:50:37 ◼   ► didn't know I didn't do a word count first I just woke up and there was a [TS]

00:50:42 ◼   ► lady but he's treating about who this is intriguing because it was very clear [TS]

00:50:47 ◼   ► right from the opening that this was written with [TS]

00:50:51 ◼   ► you know apples and Johnny Ives participation cooperation which in and [TS]

00:50:58 ◼   ► of itself is maybe the most interesting and intriguing thing about it and it [TS]

00:51:04 ◼   ► literally took me hours I started thinking like I might have I gotten slow [TS]

00:51:10 ◼   ► my and my addled why is it taking you so long to read a magazine article and I [TS]

00:51:16 ◼   ► counted the words and I was like wait a minute that's like a third of the book a [TS]

00:51:20 ◼   ► book as a sixty thousand board [TS]

00:51:24 ◼   ► truly story and he got away do you know weight Act three to get to you that was [TS]

00:51:28 ◼   ► a surprise I had actually had no idea that was a total surprise so like [TS]

00:51:32 ◼   ► two-thirds of the way through the article like twelve thousand words into [TS]

00:51:36 ◼   ► it yes there is a mention or quote from me and I have to say that was like at [TS]

00:51:44 ◼   ► all I mean I'm used to people quoting me and see my name in the new yorker was [TS]

00:51:48 ◼   ► kind of surprised / socks / thrill yeah I would think so I wouldn't know but I'm [TS]

00:51:55 ◼   ► thinks this is very strange I'm trying to find the URL [TS]

00:52:08 ◼   ► alone mix capetown here's where I was hoping that israel says it's actually an [TS]

00:52:22 ◼   ► interesting point is I like to talk about on taxes so it's at a point where [TS]

00:52:26 ◼   ► they're talking about Apple watch and that they've hired Angela Ahrendts from [TS]

00:52:31 ◼   ► Burberry and Paul Deneve I'm not quite sure how to pronounce his name of a [TS]

00:52:36 ◼   ► former CEO of the Yves Saint Laurent group Patrick proved no hope on [TS]

00:52:41 ◼   ► pronouncing his name correctly from tagged our hope I'm right [TS]

00:52:50 ◼   ► horror thank you john didn't know about the second I knew about him and you know [TS]

00:52:56 ◼   ► i i I think I knew about that from Ben Thompson has been is really really knows [TS]

00:53:01 ◼   ► his shit about the luxury industry LV mhm such an interesting company right [TS]

00:53:05 ◼   ► that's there like a huge glut jury conglomerate [TS]

00:53:08 ◼   ► LV LV image is Louie Vuitton Handbags suitcase luxury shoemaker and mhm is the [TS]

00:53:18 ◼   ► 4800 ages Hennessy like the was a cognac yeah one of the few bruises I'm not [TS]

00:53:27 ◼   ► really after my return them is moet champagne handbags Shanahan lose [TS]

00:53:35 ◼   ► expensive cognac and watches it's very it's an interesting conglomerate i watch [TS]

00:53:45 ◼   ► guy from there and he was a guy his job attacking our was was he with their like [TS]

00:53:53 ◼   ► retail liaisons like he was like a watch designer he wasn't from the creation of [TS]

00:53:59 ◼   ► the watches he was one of the guys who dealt with their you know like which [TS]

00:54:04 ◼   ► jewelry stores are gonna sell you know which watches and stuff like that and [TS]

00:54:08 ◼   ► what they you know negotiating that sort of stuff so it's an interesting higher [TS]

00:54:10 ◼   ► because there's [TS]

00:54:12 ◼   ► circling all the way back to the things we don't know about Apple watch if if [TS]

00:54:18 ◼   ► we're right at the high end edition is going to be let's say 45 $10,000 [TS]

00:54:24 ◼   ► something like that how and where you can buy it because the Apple stores as [TS]

00:54:28 ◼   ► they exist today are not the sort of place where you can spend $10,000 on a [TS]

00:54:32 ◼   ► watch right you don't buy them in a noisy cacophonous room where you know [TS]

00:54:37 ◼   ► you're not gonna do that things start to devote take this [TS]

00:54:47 ◼   ► you imagine there is up there like like right next to the Apple cases to the [TS]

00:54:52 ◼   ► phone cases just a bunch of watches you just go out there and that's the thing [TS]

00:54:58 ◼   ► in there did the redesigning the whole store experience rate well that's me [TS]

00:55:03 ◼   ► that's the thing that we don't know is really talked about that much time seen [TS]

00:55:07 ◼   ► and we would probably be talking about like crazy if there are other things [TS]

00:55:10 ◼   ► going on that is really the reason but supposedly there [TS]

00:55:16 ◼   ► really going to redo the right one of the store looks one of the Nuggets [TS]

00:55:21 ◼   ► dropped in this article is that johnnie IV is working with Angela Lawrence I [TS]

00:55:25 ◼   ► think it's a complete redesign of the stores so but that is that does not seem [TS]

00:55:31 ◼   ► like something that's going to happen before April at least not nationwide or [TS]

00:55:34 ◼   ► worldwide right and he's like get something that you can just do it every [TS]

00:55:39 ◼   ► store overnight so there's been speculation but a lot of Apple stores [TS]

00:55:44 ◼   ► like the one in philadelphia has an upstairs that you don't it's not part of [TS]

00:55:48 ◼   ► the retail experience and they they call it now they call it a business center [TS]

00:55:51 ◼   ► and I know for a fact that like an affiliate when they do things like like [TS]

00:55:57 ◼   ► if company in philadelphia buys a bunch of Apple stuff you know like sweet I get [TS]

00:56:03 ◼   ► office that switching from PCs to Macs you don't have to buy retail you can go [TS]

00:56:08 ◼   ► that Marcos often talked about this on the ATP you know he he he does it in his [TS]

00:56:12 ◼   ► own in a one-man company but you started business relationship with them and you [TS]

00:56:15 ◼   ► can get like developer pricing discount pricing will be used to have in that [TS]

00:56:20 ◼   ► used to be a whole separate armed right and they did a reorganization six years [TS]

00:56:26 ◼   ► ago seven years ago something like that moved all that stuff under so I can feel [TS]

00:56:33 ◼   ► him on the stairs and have area where they could do training they can have [TS]

00:56:37 ◼   ► everybody in your company can pay you know there are enough to pay you you by [TS]

00:56:41 ◼   ► like all these Macs and then you can have half a day of training and stuff [TS]

00:56:44 ◼   ► like that and you know it's just like a meeting area today whether when the [TS]

00:56:49 ◼   ► feeling when opened as I got like a press invitation to attend to take a [TS]

00:56:53 ◼   ► look and they gave us a behind the scenes tour and we went up there to see [TS]

00:56:57 ◼   ► exactly what you would think if if there is a conference room in an Apple store [TS]

00:57:01 ◼   ► that's what it looks like it's a table that looks like one of their tables but [TS]

00:57:05 ◼   ► it's big and there's nice chairs Apple style lighting and etcetera but anyway [TS]

00:57:10 ◼   ► the stores that have that area clearly that could be repurposed as a quiet [TS]

00:57:15 ◼   ► removed place where you spend $4,000 on a wide try on you know multiple straps [TS]

00:57:22 ◼   ► and stuff like that [TS]

00:57:23 ◼   ► see what you like you know [TS]

00:57:24 ◼   ► but not all stores have that no one's in malls shopping malls don't have the [TS]

00:57:29 ◼   ► luxury of having like a second floor so maybe it could be that maybe the edition [TS]

00:57:36 ◼   ► model won't be sold in every Apple Store it might only be sold in certain ones [TS]

00:57:39 ◼   ► you might also be the case I don't I don't know if they would do it or not [TS]

00:57:43 ◼   ► but maybe there maybe that's why they hired to stakeholder maybe they'll sell [TS]

00:57:47 ◼   ► them in jewelry stores are places that sell Rolexes and no me digas you know [TS]

00:57:54 ◼   ► etcetera I suppose it's possible that seems [TS]

00:58:00 ◼   ► the abbot the whole idea because there are thousands of dollars in there like [TS]

00:58:04 ◼   ► they're they're removing them giving that hands-on experience to somebody [TS]

00:58:09 ◼   ► else right but it almost gets you mean obviously they still do that kind of [TS]

00:58:13 ◼   ► thing [TS]

00:58:14 ◼   ► their phones carrier stores etc but personal touch seems like something they [TS]

00:58:23 ◼   ► want to keep to themselves [TS]

00:58:25 ◼   ► yeah I guess you would think so but I don't know yeah maybe but maybe where [TS]

00:58:30 ◼   ► that they also also you know it's sort of like the way that I think that's [TS]

00:58:34 ◼   ► really wanting to buy your iPhone but they'll also sell it in the carrier [TS]

00:58:37 ◼   ► stores in this element Walmart will sell them at Target the promise this basis [TS]

00:58:41 ◼   ► though isn't as most people work on commission [TS]

00:58:45 ◼   ► or you mean you know no jewelry stores I would presume so yeah and I don't know [TS]

00:58:52 ◼   ► that they're gonna wanna it seems like that's a whole nother difference a whole [TS]

00:58:56 ◼   ► difference [TS]

00:58:58 ◼   ► like i said i dont doing way of doing business that I would be surprised again [TS]

00:59:02 ◼   ► I don't know I love me out i really wanna go either way I feel like they [TS]

00:59:07 ◼   ► could sell them only in select Apple stores I feel like they could sell them [TS]

00:59:12 ◼   ► you know what stores I don't know any way back to the article says parts of [TS]

00:59:20 ◼   ► the world already filled with smartphones that price may give the [TS]

00:59:23 ◼   ► Apple watch the graduation gift appeal that according to Bronner brothers [TS]

00:59:28 ◼   ► industrial designer who used to be above johnnie I think about when he started [TS]

00:59:33 ◼   ► and had since gone on to beat beats consciously sought with its head from [TS]

00:59:38 ◼   ► pricing but I was solid gold models innocently named Apple watch addition [TS]

00:59:44 ◼   ► are expected to cost many thousands of dollars John Gruber and influential [TS]

00:59:49 ◼   ► Apple blogger has written at the price may be quote shockingly high dot dot dot [TS]

00:59:54 ◼   ► from the perspective of the tech industry but perhaps disruptive lilo [TS]

00:59:58 ◼   ► Alex even carry my talents over from the perspective of the traditional watch and [TS]

01:00:04 ◼   ► jewellery world I like that I got at Alexs into the new yorker their writers [TS]

01:00:10 ◼   ► to I don't know if they're allowed to use is not the way I do so from the [TS]

01:00:17 ◼   ► perspective of the traditional watch and jewelry roll I wish he had quoted my [TS]

01:00:20 ◼   ► line that it's that that when prices of the edition models has announced its [TS]

01:00:26 ◼   ► gonna be the biggest collective ship it in the history and guide me like I still [TS]

01:00:33 ◼   ► feel confident that that's the line that will stand up stand the test of time is [TS]

01:00:37 ◼   ► being present about Apple yeah but this may mean that quote makes a point that [TS]

01:00:42 ◼   ► is sailing into it there [TS]

01:00:47 ◼   ► well here's here's why I thought about this and I you know my name and my quote [TS]

01:00:52 ◼   ► it's very interesting to me because clearly Ian Parker had complete access [TS]

01:00:57 ◼   ► to johnnie i've and he talked to a bunch of other people that we talked in court [TS]

01:01:02 ◼   ► he talked about men trio talked to Jeff Williams and it was months in the making [TS]

01:01:07 ◼   ► it involved I think he seems as though he traveled to England to talk to Johnny [TS]

01:01:12 ◼   ► johnny's father you know he just sort of thing that the new yorkers one of the [TS]

01:01:18 ◼   ► few publications in the world that can do this because it's expensive I it's [TS]

01:01:23 ◼   ► expensive to do this kind of reporting he had access and there's all sorts of [TS]

01:01:28 ◼   ► interesting quotes that you don't typically get from Apple executives [TS]

01:01:31 ◼   ► surely he asked them about watch pricing and is nothing inherently doesn't say [TS]

01:01:39 ◼   ► that he did but I must've right and they must have said no comment we're not [TS]

01:01:44 ◼   ► going to talk about pricing at the time but maybe like did he come up did he [TS]

01:01:49 ◼   ► quote me because he you know he reads me I readies or liability or off the record [TS]

01:01:55 ◼   ► today was a member of it the Steve Jobs we think John Gruber's piece on this was [TS]

01:02:00 ◼   ► inside like maybe they said off the record you can't quotas but we thought [TS]

01:02:07 ◼   ► John Gruber's principal yeah we thought his piece on the pricing was inside ploy [TS]

01:02:13 ◼   ► not Nick I really wonder about that was something that they they said we can [TS]

01:02:21 ◼   ► talk about this but you should look here [TS]

01:02:24 ◼   ► yeah that's certainly possible that's the to me it's it's the stupidest sort [TS]

01:02:32 ◼   ► of like four levels of indirection confirmation but the fact that he had [TS]

01:02:37 ◼   ► such access to Apple and even he points to the edition watches being you know [TS]

01:02:46 ◼   ► quote many thousands of dollars is the steamy the surest thing it's more sure [TS]

01:02:51 ◼   ► than even the sort of back of the envelope math I've been doing under fire [TS]

01:02:55 ◼   ► ball with just the price of gold and how much gold is actually going to be in the [TS]

01:02:58 ◼   ► team more even more convincing than that is that if Ian Parker who so just in [TS]

01:03:05 ◼   ► says multi many thousands of dollars and must be I would bet on it but I keep I [TS]

01:03:12 ◼   ► then I just keeps cycling back to what all the naysayers say which is come on [TS]

01:03:16 ◼   ► the charts thousands of Watson's gonna be outdated [TS]

01:03:20 ◼   ► well that's the thing it's the it's the outdated Ennis that runs into it goes if [TS]

01:03:27 ◼   ► if it is the kind that your two years yeah then the best price becomes [TS]

01:03:34 ◼   ► except someone untenable well but it's a uni are we keep going back to thinking [TS]

01:03:41 ◼   ► like logical human beings who have some semblance of rational control over [TS]

01:03:46 ◼   ► finances were a lot of people which is strange for us right like in a weird [TS]

01:03:55 ◼   ► perverted sense if it if it does have a time timestamp shelf life if it does [TS]

01:04:07 ◼   ► have a shelf life of just a few years it almost makes it more of a luxury [TS]

01:04:11 ◼   ► it might be more ostentatious to buy $10,000 Apple watch that's only gonna be [TS]

01:04:19 ◼   ► useful for three years than it would be to buy a $50,000 Rolex that will outlive [TS]

01:04:25 ◼   ► you know be used you know be a value long after your debt right like the [TS]

01:04:30 ◼   ► $50,000 Rolex that becomes a family heirloom is still $50,000 watch but a [TS]

01:04:36 ◼   ► $10,000 what's that going to be going in a desk drawer in three years is super [TS]

01:04:41 ◼   ► obnoxious right [TS]

01:04:45 ◼   ► judy is a couple weeks ago against Apple in 2010 and check out this guy to me [TS]

01:04:55 ◼   ► that I am richer than a pause and actually like what a jerk and I'm like [TS]

01:05:07 ◼   ► wait a minute maybe there's something to that little after just totally different [TS]

01:05:13 ◼   ► trails off uncomfortable or buying gold my God speaking about that kind of want [TS]

01:05:22 ◼   ► but should I hope he's making an iPhone app while I R you know he is and [TS]

01:05:30 ◼   ► maintain the article mentioned you have in addition as well [TS]

01:05:34 ◼   ► well I and then you certainly put your sleeve back and you've got the I am rich [TS]

01:05:39 ◼   ► no idea who the group all the names of the name of that horrible company that [TS]

01:05:52 ◼   ► makes the really expensive phones in over 240 242 yet and it mentions it [TS]

01:05:58 ◼   ► mentions retail in quotes somebody is saying [TS]

01:06:05 ◼   ► yeah as saying that [TS]

01:06:09 ◼   ► that johnny was very interested in that company yeah yeah and I don't think it [TS]

01:06:17 ◼   ► was because he liked their phones I think now I think the interest is that [TS]

01:06:22 ◼   ► he'd like enjoy people are buying and they're still I really thought that they [TS]

01:06:27 ◼   ► were going the way of the dodo want the iPhone came out because the whole idea [TS]

01:06:32 ◼   ► was that in a world full of crap phones you can have the best phone because [TS]

01:06:36 ◼   ► yours was made with Leslie leather and premium materials even those running the [TS]

01:06:41 ◼   ► same $15 Symbian you know chips and the interior as I get $30 Nokia phone I mean [TS]

01:06:50 ◼   ► it's true but used to it they've they've since Mon Ami Nokia doesn't exist or it [TS]

01:06:53 ◼   ► doesn't sell phones anymore but when virtue is created a reduced it was like [TS]

01:06:59 ◼   ► they were to Nokia what like Lexus is the Toyota or Acura is the Honda they [TS]

01:07:03 ◼   ► were like a premium luxury subsidiary brand but they just used the same way [TS]

01:07:10 ◼   ► that I can accurately L is has a frame of i go to Honda Accord it was you know [TS]

01:07:17 ◼   ► like take the case apart and it was exactly the same as certain you know [TS]

01:07:21 ◼   ► each each Vertu phone responded to a corresponding Nokia phone and they just [TS]

01:07:25 ◼   ► couldn't premium products and sold it for five six thousand dollars and they [TS]

01:07:30 ◼   ► did have the other thing that I guess that virtue still has to have this [TS]

01:07:33 ◼   ► concierge service where you can buy cable I guess what you do is look things [TS]

01:07:40 ◼   ► up for you on the Internet yeah it really does seem it sounds to me when I [TS]

01:07:48 ◼   ► read about it that it really does the whole idea of the concierge predates the [TS]

01:07:54 ◼   ► idea of apps it's sort of like how everything in the flintstones had like a [TS]

01:08:00 ◼   ► biological component you know like there is always [TS]

01:08:06 ◼   ► like they put something they put it in the microwave microwave was really like [TS]

01:08:13 ◼   ► a turtle with a couple of matches create a fire you know underneath the food and [TS]

01:08:19 ◼   ► yeah you know everything have a good thing they that's what the virtual [TS]

01:08:23 ◼   ► concierge service was it like so like you and I relate hey let's go get the [TS]

01:08:27 ◼   ► state and we'd open open table and would be like bloop bloop table 4 to 8:30 [TS]

01:08:32 ◼   ► tonight steak you instead you persons button on your virtual phone and talk to [TS]

01:08:36 ◼   ► somebody and be like I need a table for two it you know Morton's Steakhouse and [TS]

01:08:42 ◼   ► then they do it does but anyway I thought that you know once the iPhone [TS]

01:08:50 ◼   ► came out and clearly you were not getting the best phone in the world you [TS]

01:08:54 ◼   ► are you know the best-trained world was you know $600 that they would quickly go [TS]

01:08:59 ◼   ► the way of the dodo but they haven't they're still around they outlasted [TS]

01:09:02 ◼   ► Nokia yeah and I quote is from Clive Grand near was a friend of eyes [TS]

01:09:12 ◼   ► he said that [TS]

01:09:16 ◼   ► he's always been a bit link [TS]

01:09:20 ◼   ► then you start to worry that maybe it was Steve Jobs who kind of kept the [TS]

01:09:25 ◼   ► brainchild [TS]

01:09:29 ◼   ► I mean look it up I have some notes from this article the lines are really stuck [TS]

01:09:36 ◼   ► out to me I mean anything [TS]

01:09:38 ◼   ► article the quotes big bug Mansfield is automatically he was so he was so [TS]

01:09:43 ◼   ► comfortable I thought Mansfield in this comes across that whereas Jeff Koons [TS]

01:09:48 ◼   ► this is my favorite line in the whole whole article I I didn't want to go [TS]

01:09:52 ◼   ► through and just spoil it to four people wondering farm boys when I think it's so [TS]

01:09:57 ◼   ► well-written to be truthful and insanely jealous they got this access and that he [TS]

01:10:02 ◼   ► took advantage of it and and you know came up with such a great article that [TS]

01:10:06 ◼   ► to me is so accurate as of the paws yeah yeah it's such a great sense alright [TS]

01:10:20 ◼   ► here's his partner writing I asked Jeff Williams the senior vice president if [TS]

01:10:26 ◼   ► the Apple watch seemed more purely odds than previous company products after [TS]

01:10:33 ◼   ► silence of 25 seconds during which Apple made $50,000 and profit he said yes that [TS]

01:10:43 ◼   ► is that is such a good two senses but it's it's the best paragraph about 5 [TS]

01:10:50 ◼   ► I've ever read I think because clearly Jeff Williams and he needs to my [TS]

01:10:55 ◼   ► knowledge is never spoken to the press before clearly he is in today's been a [TS]

01:11:02 ◼   ► very long time you know since late nineties and he's obviously not [TS]

01:11:09 ◼   ► comfortable and rather than you know an apple people you know he knows enough if [TS]

01:11:14 ◼   ► he's not going to come from around the Babylon it be better to just sit there [TS]

01:11:17 ◼   ► take a 25 second pause before saying yes [TS]

01:11:21 ◼   ► and that little aside during which Apple made fifty thousand dollars in profit I [TS]

01:11:28 ◼   ► think it's brilliant because it to me it's not slide it it to me know it's [TS]

01:11:35 ◼   ► it's it's like filling the pause yeah yeah it feels the pause and it also just [TS]

01:11:41 ◼   ► remind you of why this is of interest why this company is of interest why this [TS]

01:11:47 ◼   ► company is worth this much attention you know it tells you the scale that they're [TS]

01:11:52 ◼   ► operating yeah [TS]

01:11:54 ◼   ► you know it's it's just a nice little reminder of scale like to fill in for [TS]

01:12:00 ◼   ► you know like the Jeopardy theme song there's there's a lot in the article [TS]

01:12:06 ◼   ► yes that is pretentious I mean that comes can easily come across as [TS]

01:12:11 ◼   ► pretentious example well [TS]

01:12:17 ◼   ► ides [TS]

01:12:21 ◼   ► comments about other people's cars while these drug known as bath yeah and what [TS]

01:12:27 ◼   ► is a good friend and and the fact that simple fact that they're just they're [TS]

01:12:32 ◼   ► crazy rich I mean you know all these cuts for the rich and you know he's [TS]

01:12:38 ◼   ► gotta get a plane he was buying the living room houses in England you know [TS]

01:12:44 ◼   ► that were built in the seventeen hundreds are good friend Dan Lyons [TS]

01:12:48 ◼   ► jumped on this did you see I did you did not see no I don't think he now I'm [TS]

01:12:59 ◼   ► trying to reach my thought I thought he was done he wears you writing now is he [TS]

01:13:05 ◼   ► a great yeah no video I thought so cuz he wrote that he his his back was given [TS]

01:13:13 ◼   ► province in the current blog and he's writing a book and so I took over values [TS]

01:13:19 ◼   ► and you still gotta tell you if you have a min I feel like you know what I do not [TS]

01:13:29 ◼   ► like the the man professionally I don't but I don't wish injury on anybody and [TS]

01:13:34 ◼   ► so I certainly hope in all sincerity I do hope that whatever is wrong with his [TS]

01:13:37 ◼   ► back [TS]

01:13:38 ◼   ► get better quickly I don't have been poked fun at that or any kind of medical [TS]

01:13:43 ◼   ► problem but I do have to say as somebody who blogs professionally I have to say [TS]

01:13:50 ◼   ► if you have to have a job where you get a bad back injury this might be the job [TS]

01:13:54 ◼   ► to have like you can I would say my yeah I would say my finger injury where I [TS]

01:14:01 ◼   ► couldn't type [TS]

01:14:03 ◼   ► I would I would have traded that for a back injury [TS]

01:14:07 ◼   ► any any day of the week yeah I think so anyway though he wrote he repeats for [TS]

01:14:14 ◼   ► Valley why Apple design boss John John I've this issue I swear I think I mean [TS]

01:14:21 ◼   ► you call Jonathan you can call him Johnny who calls and John nobody [TS]

01:14:25 ◼   ► as far as I know in the history of the world nobody's ever called him john john [TS]

01:14:29 ◼   ► i've get chauffeured to work in a Bentley [TS]

01:14:34 ◼   ► this is crazy this is his lead I mean this is seriously crazy stuff there is [TS]

01:14:38 ◼   ► surprisingly little to be learned about sir Jonathan Ive in this seventeen [TS]

01:14:42 ◼   ► thousand-word piece in The New Yorker accept this the fucker gets driven to [TS]

01:14:46 ◼   ► work in a Bentley more Sun car quote a car for a head of state as Ian Parker [TS]

01:14:52 ◼   ► puts it how can you say there is surprisingly little to be learned about [TS]

01:14:56 ◼   ► this there's almost too much to to cover it's almost crazy and that the one thing [TS]

01:15:03 ◼   ► you text me using unprecedented access that one detail is about deadlines at [TS]

01:15:08 ◼   ► one detail says it all if you want to know who wield the real power it up a [TS]

01:15:11 ◼   ► look no further than most and starting price is a tech over $300,000 and can go [TS]

01:15:16 ◼   ► higher like if you get a special Grey Poupon refrigerator I guess but the [TS]

01:15:21 ◼   ► price is not the point the point is the chauffeur his name is gene there's [TS]

01:15:26 ◼   ► nowhere in the article about whether I've makes jean wearing uniform and if [TS]

01:15:29 ◼   ► so whether I've designed the uniform himself and if so if he selected his [TS]

01:15:33 ◼   ► driver by making a few dozen candidates lineup and posed to see which one would [TS]

01:15:37 ◼   ► look best in the uniform that I've designed and/or which one would agree to [TS]

01:15:42 ◼   ► have plastic surgery to make themselves look just so in that uniform and hat but [TS]

01:15:47 ◼   ► you get the idea [TS]

01:15:49 ◼   ► John IV is off the fuckin rails and the only person who can train them in is no [TS]

01:15:52 ◼   ► longer among the living so it's like you know how many people I know so many [TS]

01:15:58 ◼   ► people who work in San Francisco who's part of their job get free over its like [TS]

01:16:04 ◼   ► the most [TS]

01:16:05 ◼   ► it's a good super common nowadays it's like driving sucks so there's all I it's [TS]

01:16:11 ◼   ► like super common purpose you job hump to get free over and you just you know [TS]

01:16:15 ◼   ► which is not quite the same as having your own personal shopper at 300,000 our [TS]

01:16:19 ◼   ► car because what John IV is a billionaire like he owned a you said he [TS]

01:16:24 ◼   ► bought Steve Jobs private jet so if you own a private jet I think holding a [TS]

01:16:31 ◼   ► $300,000 cars actually not crazy at all [TS]

01:16:35 ◼   ► yeah I mean it makes sense I mean you know the guy in the money it makes sense [TS]

01:16:39 ◼   ► for him to spend it the way he wants to spend it that's not really much I mean I [TS]

01:16:42 ◼   ► don't have whatever problem here but it's just that it's just the you know [TS]

01:16:50 ◼   ► the incongruence between that and you know how wealth levels many can be a [TS]

01:17:00 ◼   ► little bit here there's a kernel of truth and accuracy in in in his article [TS]

01:17:06 ◼   ► next thing he said you know how people say that no way with this happen if [TS]

01:17:10 ◼   ► Steve are alive and running Apple usually those people are full of shit [TS]

01:17:13 ◼   ► but this is one case where it's true no way with Steve have allowed this article [TS]

01:17:17 ◼   ► Tappan while there that that sentence I believe is completely true no way this [TS]

01:17:23 ◼   ► article happens if Steve Jobs is still running out although I'm not a hundred [TS]

01:17:27 ◼   ► percent sure whether that's because of Steve everywhere that's because of Katie [TS]

01:17:31 ◼   ► which weekend so I go back to second no way would he have allowed one of his [TS]

01:17:36 ◼   ► employees to be deified like this for that matter no way with john i've have [TS]

01:17:40 ◼   ► dared to ride around with a chauffeur when steve is alive and no way with [TS]

01:17:44 ◼   ► Steve have ever been so vulgar is to be driven around by a chauffeur and Bentley [TS]

01:17:47 ◼   ► like a normal are no like a modern-day Favreau Steve drove his own Mercedes and [TS]

01:17:53 ◼   ► parked in the handicapped space like a normal sociopath whenever one Steve Jobs [TS]

01:17:59 ◼   ► that's a funny like Steve Jobs lived in Palo Alto so he had like a 15 minute [TS]

01:18:03 ◼   ► drive to work Jony ive lives in San Francisco which is a shitty drive its [TS]

01:18:08 ◼   ► I've done it because I've stayed in San Francisco for Apple events it's well [TS]

01:18:11 ◼   ► over an hour especially you know of course get worse [TS]

01:18:15 ◼   ► like the sort of our way you go to work cause that's when everybody else is [TS]

01:18:18 ◼   ► doing [TS]

01:18:19 ◼   ► too terribly terrible drive I mean it like once or twice a year for me it's no [TS]

01:18:24 ◼   ► big deal [TS]

01:18:25 ◼   ► something that I would do five or six days a week it would make you crazy he's [TS]

01:18:31 ◼   ► a billionaire night one of them did two things that came out of this that [TS]

01:18:34 ◼   ► segment of it [TS]

01:18:35 ◼   ► one is that Parker doesn't mention anything about it and somebody brought [TS]

01:18:38 ◼   ► this up on Twitter awhile ago but Apple I don't know what the legal things are [TS]

01:18:42 ◼   ► but for some of their executives they reveal an SEC filings what their stock [TS]

01:18:47 ◼   ► grants are right there was a thing with angela is getting a huge one you know I [TS]

01:18:52 ◼   ► gotta with more pay than Tim Cook last year because it was like a one time you [TS]

01:18:58 ◼   ► know here's a whole bunch of stock to tempt you to you know come from buried [TS]

01:19:01 ◼   ► Apple but somebody pointed out that johnnie I was never been listed in there [TS]

01:19:06 ◼   ► like nobody knows what johnnie life makes nobody knows how much Apple stock [TS]

01:19:09 ◼   ► has it's it's like super secret but the article clearly you know Parker's [TS]

01:19:16 ◼   ► article clearly insinuate that at one point johnnie I was thinking about [TS]

01:19:21 ◼   ► leaving Apple least pondered it like when he bought like you said the 11 [TS]

01:19:24 ◼   ► bedroom mansion in England in Indianapolis business I mean whatever is [TS]

01:19:32 ◼   ► compensation is keeping it secret and presumably it is immense and write like [TS]

01:19:38 ◼   ► he might be and so I he might be the you know I would guess is showing some signs [TS]

01:19:45 ◼   ► that it might be a Mets I'm guessing that it's you know on part probably [TS]

01:19:50 ◼   ► closest only to you know Steve Jobs as compensation over the last fifteen years [TS]

01:19:54 ◼   ► you know but its billions I would guess [TS]

01:19:59 ◼   ► you know which for a company I mean I can't understand how they may have to [TS]

01:20:04 ◼   ► file those things I don't know I don't know I don't know maybe I'm wrong maybe [TS]

01:20:09 ◼   ► they've filed a long time I don't know but there is a mission for listeners of [TS]

01:20:12 ◼   ► the talk show if anybody out there can figure out what johnnie obvious [TS]

01:20:16 ◼   ► compensation from Apple is and has been widely now but as far as I know it's not [TS]

01:20:21 ◼   ► and I don't know I don't think they have to do it for everybody there might be [TS]

01:20:25 ◼   ► like certain legally defined positions like the chief operating officer to see [TS]

01:20:30 ◼   ► who you you have to file at four but I don't think that's possible why would it [TS]

01:20:36 ◼   ► be you know why would it be required to reveal the salary of him just because [TS]

01:20:42 ◼   ► its title is senior vice president right I don't think it is I don't there's [TS]

01:20:46 ◼   ► nothing magical about just being a senior vice president [TS]

01:20:51 ◼   ► it's just a word right they don't have to reveal that the salaries of [TS]

01:20:55 ◼   ► individual and you know engineers and designers yeah I know its secret and I [TS]

01:21:01 ◼   ► presume you meant it just seems bizarre thing for people to get hung up on us he [TS]

01:21:07 ◼   ► was in a car accident along time ago I don't forget to send in the article but [TS]

01:21:11 ◼   ► there is a good Johnny I was in a bad car wreck along time ago like driving a [TS]

01:21:17 ◼   ► sports car across country to net taylor's I don't remember that actually [TS]

01:21:24 ◼   ► but [TS]

01:21:25 ◼   ► while now so maybe it's not in this article might not be in this article but [TS]

01:21:30 ◼   ► anyway you know it just seems it's almost like the opposite where it seems [TS]

01:21:34 ◼   ► like it's in Apple's interests to you know get a professional driver that is [TS]

01:21:38 ◼   ► about driver but you know I like driving fast right like me right in order to get [TS]

01:21:47 ◼   ► one of those automatic sticks [TS]

01:21:50 ◼   ► yeah there you go for it [TS]

01:21:54 ◼   ► yeah if anybody knows Jony ive they're very reasonably priced I'm sure he can [TS]

01:21:59 ◼   ► afford if anybody knows Jony ive pass along the coupon code talk show he saved [TS]

01:22:05 ◼   ► 20 bucks on his automatic for his Bentley and get him a square now I was [TS]

01:22:14 ◼   ► thinking about the whole this would article would not have happened if steve [TS]

01:22:17 ◼   ► Jobs was around and I don't think there's any doubt that it's not just [TS]

01:22:22 ◼   ► that he would job selfishly wouldn't wanna let the attention than anybody [TS]

01:22:26 ◼   ► else he wouldn't have allowed an article like that about himself but I do wonder [TS]

01:22:31 ◼   ► how much of that was jobs his own choice and how much of it came from Katie [TS]

01:22:40 ◼   ► cotton was at Apple before you know she was a double the whole time while while [TS]

01:22:45 ◼   ► jobs came back and she was already there and you know he would she was one of the [TS]

01:22:50 ◼   ► ones who jobs capped and you know obviously got very close to and follow [TS]

01:22:54 ◼   ► her advice you know very closely but I wonder whether she drove that no media [TS]

01:22:58 ◼   ► policy more than even jobs did because at least early in his career jobs maybe [TS]

01:23:03 ◼   ► wasn't accessible but he certainly was occasionally accessible yeah but that's [TS]

01:23:13 ◼   ► it [TS]

01:23:13 ◼   ► seems like that's a pretty good there's a good chance that the cases yeah it's [TS]

01:23:20 ◼   ► to me that the existence of this article is is the biggest sign that Apple is a [TS]

01:23:28 ◼   ► new open more open attitude and that Apple PR under Steve Dowling is [TS]

01:23:36 ◼   ► significantly different their PR under one of the one of the things that's [TS]

01:23:43 ◼   ► notice [TS]

01:23:46 ◼   ► it seems like there are several people well the designers of the target in the [TS]

01:23:53 ◼   ► design lab before no [TS]

01:24:01 ◼   ► hermetically sealed for its not a secret because they show up as a team every [TS]

01:24:09 ◼   ► couple years to pick up awards you know in black tie type things and there's [TS]

01:24:12 ◼   ► pictures and people know some of them are but none of them ever spoken to the [TS]

01:24:15 ◼   ► press before and here they spoke fairly openly [TS]

01:24:18 ◼   ► you know they even talked about a specific instance was there is a woman [TS]

01:24:25 ◼   ► what was her name but she would she had wanted to use what an orange-brown for [TS]

01:24:32 ◼   ► the interior of the box for the addition and and then even in hindsight now she [TS]

01:24:36 ◼   ► agrees out there was a terrible terrible unless there's a there's a plus that we [TS]

01:24:43 ◼   ► know that we know from the article by the addition you'll get a cloth to clean [TS]

01:24:48 ◼   ► up to $1000 right there I'm sure [TS]

01:25:00 ◼   ► what's your name [TS]

01:25:04 ◼   ► yeah yeah but doesn't use a lot of brown [TS]

01:25:11 ◼   ► here's one that I thought was interesting this is Johnny ice team team [TS]

01:25:14 ◼   ► members work 12 hours in the day and can't discuss work with friends why do [TS]

01:25:20 ◼   ► they can't just go to work but 12 hours a day [TS]

01:25:22 ◼   ► man its crazy my lazy [TS]

01:25:29 ◼   ► apparently seems that she's not twelve hours a day all the time I mean you get [TS]

01:25:37 ◼   ► to work at nine and you don't leave until 9 p.m. man that seems crazy and I [TS]

01:25:43 ◼   ► mean when I worked in Japan man hours that's right and in some way [TS]

01:25:54 ◼   ► well then followed by 12 hours of booze and story time some nights not enough [TS]

01:26:01 ◼   ► every night so don't worry that I'm bell rings at nine o'clock in the evening [TS]

01:26:06 ◼   ► centauri time [TS]

01:26:08 ◼   ► sanitizer and now we drink until we throw up on the train each product has a [TS]

01:26:16 ◼   ► lead designer but almost everyone contributes to every project and shares [TS]

01:26:20 ◼   ► the credit who had this or that idea the team meetings are held in the kitchen [TS]

01:26:27 ◼   ► two or three times a week and I've encourages candor we put a product I [TS]

01:26:32 ◼   ► know candor we put the product and everything else he said let's say we're [TS]

01:26:36 ◼   ► talking about something that I've done that ugly and proportioned because [TS]

01:26:40 ◼   ► believe you me I can pull some beauties out of the old hat its fine and we all [TS]

01:26:45 ◼   ► do and sometimes we do it repeatedly and we have these seasons of doing it and [TS]

01:26:49 ◼   ► then designer Khanna says I had one last week which one he said the packaging [TS]

01:26:55 ◼   ► things she said that's true I've said laughing it was so bad she had proposed [TS]

01:27:01 ◼   ► that an ultra suede clock inside the box for a gold version of the Apple watch [TS]

01:27:05 ◼   ► should be an orangey brown I've had objected with comic hyperbole comparing [TS]

01:27:09 ◼   ► it to the carpeting in a dismal student apartment in the same amuse spirit and [TS]

01:27:15 ◼   ► then asked so you don't like it [TS]

01:27:22 ◼   ► and what else candor it wasn't it was an interesting anecdote perspective from [TS]

01:27:29 ◼   ► about Steve Jobs about his [TS]

01:27:34 ◼   ► brusca earnest term it is really more about being trained to be open and [TS]

01:27:43 ◼   ► direct rather than being cruel hurtful and you know and yeah sorry sorry that [TS]

01:27:51 ◼   ► does hurt your feelings but his whole you know I thought jobs intent was [TS]

01:27:59 ◼   ► always to be [TS]

01:28:02 ◼   ► to make himself clear [TS]

01:28:05 ◼   ► as opposed to really try to stick a knife and somebody [TS]

01:28:10 ◼   ► yeah [TS]

01:28:11 ◼   ► trying to hurt people's feelings he wasn't he wasn't Chevy Chase and he [TS]

01:28:15 ◼   ► often hurt hurt people's feelings but it was simply because he didn't want to [TS]

01:28:21 ◼   ► waste their time by not getting right to the heart and that was the only I right [TS]

01:28:25 ◼   ► in assuming it was like it was he considered it unfair to them and yeah [TS]

01:28:31 ◼   ► that was pretty interesting when other people who Parker clearly had [TS]

01:28:35 ◼   ► significant access to was Steve Jobs his wife Laurene Powell Jobs and you know [TS]

01:28:44 ◼   ► and you know I think it backs up the you know everybody has said that that [TS]

01:28:50 ◼   ► johnnie and Steve were more than just colleagues they were really really close [TS]

01:28:55 ◼   ► friends because she clearly knows him very well [TS]

01:29:03 ◼   ► he was there the day that he died yeah even if jobs addressing this is [TS]

01:29:09 ◼   ► following up on your thing about how jobs it you know sort of criticized the [TS]

01:29:12 ◼   ► way Johnny Ives gave criticism by being too gentle even if jobs at rescued him [TS]

01:29:16 ◼   ► from vagueness it was odd drive to bring this up now [TS]

01:29:20 ◼   ► immediately after I'd learned how to reject a color without causing injury [TS]

01:29:24 ◼   ► here's a quote from Laurene Powell Jobs I've seen johnnie deeply frustrated but [TS]

01:29:30 ◼   ► I've never seen him rant and rave Laurene Powell Jobs said and she added [TS]

01:29:35 ◼   ► laughing that she would not have said the same of her husband and it's hard to [TS]

01:29:41 ◼   ► imagine I've using a disabled parking spot adds jobs often long before you is [TS]

01:29:47 ◼   ► unwell and what a great article so many so much great stuff but also forgotten [TS]

01:29:54 ◼   ► certain subjects he also he did say about the app [TS]

01:29:54 ◼   ► certain subjects he also he did say about the app [TS]

01:30:00 ◼   ► as his eyes except book I regard by regard couldn't be any lower [TS]

01:30:04 ◼   ► yeah they read parts of it and cause I do think that part of it honestly and [TS]

01:30:09 ◼   ► it's you know there were some people when I when I wrote my piece on the [TS]

01:30:13 ◼   ► isaacson book which was scathing as I can get I got you know some of the few [TS]

01:30:18 ◼   ► get every kind feedback but some of the feedback was of sounds like sour grapes [TS]

01:30:22 ◼   ► to me and that's not the case at all right that's like I was no chance 200 [TS]

01:30:29 ◼   ► points 000 000 all the way out [TS]

01:30:32 ◼   ► chance that I was going to be selected to write Steve Jobs is authorized [TS]

01:30:35 ◼   ► biography I'm not a biographer I time and I've never even written a book you [TS]

01:30:41 ◼   ► know what I would have loved to read a feature article about him gotten some [TS]

01:30:46 ◼   ► dinner some kind of on the record you know spend a day with steve Jobs was [TS]

01:30:50 ◼   ► loved it would have been amazing movin on my way to highlight of my career but [TS]

01:30:55 ◼   ► I don't trash the book because I I didn't write it or because I was jealous [TS]

01:30:58 ◼   ► you know I trust you because it was terrible I thought especially about his [TS]

01:31:02 ◼   ► professional life and I couldn't be more effusive praise for all of this in [TS]

01:31:09 ◼   ► Parker New Yorker story because I think it's totally nailed a part of Apple that [TS]

01:31:14 ◼   ► has been largely secret yeah [TS]

01:31:19 ◼   ► assisting take the third brake before we'll go back to the article there's [TS]

01:31:22 ◼   ► more to talk about but let me talk about her third sponsor and it's another [TS]

01:31:26 ◼   ► longtime good friend of the show our bodies at fracture you guys know factor [TS]

01:31:32 ◼   ► there the place that print your photos directly on glass you send them digital [TS]

01:31:38 ◼   ► photos you pick a size they mail you back a cardboard thing that you unpack [TS]

01:31:44 ◼   ► the cardboard and it is a little frame you can hang on the wall thing you can [TS]

01:31:50 ◼   ► pop a little little thing up the back a little odd kickstand problem on your [TS]

01:31:53 ◼   ► desk or shelf or mantle and the glass piece of glass with the photo is your [TS]

01:31:59 ◼   ► photo is right on the glass there's not like a piece of paper behind glass right [TS]

01:32:04 ◼   ► there you have to go out and buy a frame to put this thing and you know after one [TS]

01:32:08 ◼   ► bystander put on all comes right now packaging and it's just adds dad looks [TS]

01:32:13 ◼   ► impossible cuz is no other way to do that like so you have these photos you [TS]

01:32:17 ◼   ► can have these photos hanging on a wall with no visible frame around them just [TS]

01:32:20 ◼   ► just the photo and added edge and it looks amazing it is like the most [TS]

01:32:25 ◼   ► amazing thing and there's no way you could have done this with traditional [TS]

01:32:29 ◼   ► framing you know of a piece of picture behind the frame there's no way you [TS]

01:32:32 ◼   ► could do it looks amazing people will come in and be like how do you how did [TS]

01:32:35 ◼   ► you do that and then you have to tell them to do the same day I'm doing out [TS]

01:32:39 ◼   ► and tell them all about tractor all sorts of sizes great prices it's it's [TS]

01:32:45 ◼   ► super gravity and how they charge as little as they do for these things [TS]

01:32:49 ◼   ► great prices you can just keep going back every time you take good pictures [TS]

01:32:53 ◼   ► every time you know go on vacation or something like that [TS]

01:32:55 ◼   ► send a couple pictures of fracture and get them hanging on a wall it's such a [TS]

01:33:00 ◼   ► great way to enjoy the best photos that you take when you go to find out more [TS]

01:33:07 ◼   ► the website is fracture me frac T U R E [TS]

01:33:13 ◼   ► me.com just go there [TS]

01:33:16 ◼   ► and use the code during fireball and you'll save 15% so they're already [TS]

01:33:25 ◼   ► prices are used a code on fireball you'll save 15% or even law so go there [TS]

01:33:30 ◼   ► now send them two or three of your favorite pictures they've taken in the [TS]

01:33:33 ◼   ► last year and you'll thank me for my thanks to factor for supporting the show [TS]

01:33:39 ◼   ► and they have to have a customer service experience with them which was fantastic [TS]

01:33:45 ◼   ► because last [TS]

01:33:48 ◼   ► fathers day I got a picture for my dad was in black and white with a picture of [TS]

01:33:52 ◼   ► my grandfather had taken like 10 years ago has yet to go back that far from i [TS]

01:33:56 ◼   ► to go back that far so good picture taken and [TS]

01:34:00 ◼   ► I but it was black and white and I wanted you know I wanted to get it on [TS]

01:34:04 ◼   ► fracture in my head and I went to their site and at first I was having trouble [TS]

01:34:06 ◼   ► finding anything I was black and white I want to make sure they could do black [TS]

01:34:09 ◼   ► and white and it was good and you know they got right back to me she said [TS]

01:34:15 ◼   ► actually here are some on the site and she pointed me to where I could see [TS]

01:34:19 ◼   ► those and maury looks great and my dad just loved it really so definitely good [TS]

01:34:26 ◼   ► company good people great praise from one of my note is this I think it's so a [TS]

01:34:35 ◼   ► student nothing to do with Johnny I was about jobs but he's talking about how [TS]

01:34:38 ◼   ► johnny doesn't speak in public doesn't have to speak in public cynicism [TS]

01:34:41 ◼   ► comfortable but he does the videos [TS]

01:34:43 ◼   ► appears in those videos such videos used to punctuate jobs is on stage message in [TS]

01:34:51 ◼   ► the absence of jobs they carry the message Apple's current leaders aren't [TS]

01:34:55 ◼   ► without public speaking skills but they can't match jobs is charisma which was [TS]

01:35:00 ◼   ► fortified by a hint of menace I love that phrase like there was that is sort [TS]

01:35:07 ◼   ► of hint of menace is absolutely part of Steve Jobs is on-stage charisma it was [TS]

01:35:17 ◼   ► absolutely true and their performances can evoke be awkward informality the [TS]

01:35:23 ◼   ► dancing and lanyards of a corporate retreat so little bit of a singer [TS]

01:35:27 ◼   ► towards I don't know sure and I guess I guess [TS]

01:35:37 ◼   ► sort of that the humor maybe I don't know but I love that hint of menace [TS]

01:35:40 ◼   ► about jobs such a great such an astute turn of phrase to describe that [TS]

01:35:47 ◼   ► is a long does a lot of talk about the digital background I would definitely [TS]

01:35:54 ◼   ► and how they came up with that and they end [TS]

01:35:59 ◼   ► you brothers issue of the other day things like that [TS]

01:36:03 ◼   ► smart watches have not had that they've all rely on [TS]

01:36:09 ◼   ► touch input on the screen yes yeah yeah just something I hadn't really noticed [TS]

01:36:16 ◼   ► yeah and and there's a bunch of them have a button at the Crowne traditional [TS]

01:36:22 ◼   ► crown position but it's just a button it's a good thing is to wake the phone [TS]

01:36:26 ◼   ► or to you know activate something he's not something you twist like the Apple [TS]

01:36:30 ◼   ► one you you'll be there's no there's no way to use to watch without using [TS]

01:36:34 ◼   ► spinning the crown repeatedly tell you I've said it before I'll say it again [TS]

01:36:38 ◼   ► once these things come out and everybody can try one it's going to be there's [TS]

01:36:41 ◼   ► gonna be like an entire week of people talking about how it feels to time [TS]

01:36:45 ◼   ► because it is the word lugubrious did you did you see dams 10 warrants piece [TS]

01:36:53 ◼   ► on six colors about the color yea even linked to it inside the current security [TS]

01:36:58 ◼   ► at another head-scratcher [TS]

01:37:00 ◼   ► who talked about it in our pockets is very weird when he pointed out I was [TS]

01:37:05 ◼   ► like what the heck is going on there right so if you buy any shots so many [TS]

01:37:09 ◼   ► shots showing a color that matches man I can confirm that the ones at the hands [TS]

01:37:14 ◼   ► on all were like that so if you buy like the edition model with a red leather [TS]

01:37:19 ◼   ► strap has a red matching red insert and the flat part of the digital crown and [TS]

01:37:27 ◼   ► if you buy the addition with a white bandage as a white insert but the thing [TS]

01:37:34 ◼   ► that makes it so confounding is that they also talked about how easy it is to [TS]

01:37:37 ◼   ► take the bands on and off which makes you insane well then it's gonna make [TS]

01:37:42 ◼   ► money [TS]

01:37:42 ◼   ► matching rate you're gonna you know by you know people with money to burn gonna [TS]

01:37:47 ◼   ► buy multiple bands and you know what else is the point of making it so easy [TS]

01:37:50 ◼   ► to swap them but then the digital insert won't match them but seems curious why [TS]

01:37:56 ◼   ► not just make it a neutral color when I just keep it cold [TS]

01:37:59 ◼   ► yeah and the sport watches neutral is just the color of the body is it our the [TS]

01:38:06 ◼   ► sand in the same in the same with stainless steel so it's just the [TS]

01:38:12 ◼   ► addition yeah and it just seemed and it just seems weird I don't know [TS]

01:38:17 ◼   ► and there's people on Twitter her somewhere maybe a pop those things out [TS]

01:38:20 ◼   ► two and you can publish it seems like that seems finicky I don't know you know [TS]

01:38:26 ◼   ► her name is jody econo jod why a Connor who is in her thirties and that she this [TS]

01:38:33 ◼   ► is the sort of detail that Apple never would have revealed before she's in [TS]

01:38:37 ◼   ► Johnny's diverse group and she's unusual be having a declared specialty color [TS]

01:38:47 ◼   ► crazy [TS]

01:38:49 ◼   ► does pick colors assorted like our future role work all we're going to do [TS]

01:38:54 ◼   ► is pick fake Apple projects [TS]

01:39:03 ◼   ► great lab oh my god be so great we have like will get one of those jet packs [TS]

01:39:08 ◼   ► like connery's Thunderball right see if we can get people to say that we're [TS]

01:39:14 ◼   ► working on a more also be more of a bar in a lab they'll just be a bar but we [TS]

01:39:29 ◼   ► can't we can't let this pass and I've once sat next to OJ AJ Abrams at a boozy [TS]

01:39:35 ◼   ► dinner party in New York and made with abrams recalled as quote very specific [TS]

01:39:41 ◼   ► suggestions about the design of lightsabers [TS]

01:39:45 ◼   ► Abrams told me that Star Wars The Force awakened would reflect those thoughts [TS]

01:39:50 ◼   ► but he wouldn't say how after the release of the film's first trailer [TS]

01:39:53 ◼   ► which featured a fiery new light saber with a cross guard and a resemblance to [TS]

01:39:57 ◼   ► a burning crucifix I asked about his contribution was just a conversation he [TS]

01:40:02 ◼   ► said then explained that although he did nothing about crossing guards he had [TS]

01:40:07 ◼   ► made a case for unevenness thought it would be interesting if it were a little [TS]

01:40:12 ◼   ► less precise and just a little bit more Spiti a redesign weapon could be more [TS]

01:40:17 ◼   ► analog and more primitive and I think in that way somehow more ominous that's [TS]

01:40:24 ◼   ► brilliant absolutely it sounds like you know and I was like serving it is but it [TS]

01:40:34 ◼   ► sounds like everything that you like about that lightsaber everything that [TS]

01:40:37 ◼   ► was most people seem to like this what Chinese and not the cross which most [TS]

01:40:44 ◼   ► people don't seem like I'm not bothered by it I'm not bothered by it either but [TS]

01:40:48 ◼   ► you know a lot of people are spitting dance a little bit more speedy and it [TS]

01:40:55 ◼   ► would make it you know less digital or analog would make it more ominous is is [TS]

01:41:00 ◼   ► so totally true and it's so precise right I clearly I think part of his gift [TS]

01:41:06 ◼   ► is that [TS]

01:41:07 ◼   ► he's able to communicate is feeling so well [TS]

01:41:11 ◼   ► speedy is such a great word for that I was so great a truly great another thing [TS]

01:41:18 ◼   ► that came out of this was that the video that unveiled the watch that johnnie [TS]

01:41:22 ◼   ► I've narrates that he directed it effectively I mean I'm sure not [TS]

01:41:27 ◼   ► single-handedly but that it was you know you know you know with Parker there that [TS]

01:41:34 ◼   ► he spent a lot of time in that room [TS]

01:41:35 ◼   ► editing the video it was a pretty good yeah discs not something I would have [TS]

01:41:43 ◼   ► expected that johnnie I've had a direct hand [TS]

01:41:48 ◼   ► yeah I mentioned in the article that thing I took away from what I like to [TS]

01:41:52 ◼   ► add one thing I did mention is that it does seem the article does make it seem [TS]

01:41:55 ◼   ► like Johnny Ives spread very thin as he's obviously in charge of all Apple [TS]

01:41:59 ◼   ► products one of the products are coming out with the Apple watch is their first [TS]

01:42:03 ◼   ► major new product in the post jobs era and Johnny I was clearly feeling the [TS]

01:42:09 ◼   ► pressure on that article makes clear about you know who would have thought [TS]

01:42:12 ◼   ► otherwise [TS]

01:42:13 ◼   ► worrisome if it were anything but he was like Nigel on about it but a lot on his [TS]

01:42:18 ◼   ► shoulders is working with Angela Lawrence on a redesign of all the Apple [TS]

01:42:23 ◼   ► stores and he's like the point person leading the directing the assembly of [TS]

01:42:32 ◼   ► the new Apple headquarters have your say construction but they even make a point [TS]

01:42:35 ◼   ► that the way that they're putting it together is more assembly then [TS]

01:42:37 ◼   ► construction [TS]

01:42:40 ◼   ► hey got a worldwide headquarters you know presumably their headquarters for [TS]

01:42:46 ◼   ► the next 50 years a landmark building got all the Apple stores he's got the [TS]

01:42:53 ◼   ► watch and all the other products that they have seemed sandy's are taken over [TS]

01:42:57 ◼   ► software design work 12 hours a day [TS]

01:43:01 ◼   ► johnnie work 12 hours a day it seems as though you must work more hours a day [TS]

01:43:11 ◼   ► I got to know that the whole team needs work 12 hours a day but it just seems [TS]

01:43:15 ◼   ► like all those all those executives are just lying there basically I'm sure they [TS]

01:43:18 ◼   ► take time off to the families [TS]

01:43:21 ◼   ► they're kind of a kind of on all the time now I think they'll have a lot on [TS]

01:43:26 ◼   ► their plate does I don't know I have no doubt that all of them are just [TS]

01:43:31 ◼   ► naturally hard-working yeah [TS]

01:43:35 ◼   ► makes a few passing remarks about how you know he's not always right [TS]

01:43:40 ◼   ► yeah [TS]

01:43:44 ◼   ► and i dont dozens [TS]

01:43:49 ◼   ► doesn't mention that [TS]

01:43:50 ◼   ► newsstand icon specifically but you know [TS]

01:43:53 ◼   ► things like that they did bring up a park [TS]

01:43:56 ◼   ► bring up the hockey puck mouse which is wholly many people always go back to [TS]

01:44:00 ◼   ► when I always have to mention always have to mention that my wife loved that [TS]

01:44:06 ◼   ► mouse loved it she used it [TS]

01:44:08 ◼   ► years after her purple I'm a kid bit the dust she was still using the purple [TS]

01:44:12 ◼   ► hockey puck mouse with whatever computers she had next shared there are [TS]

01:44:17 ◼   ► people who like that mouse I mean my wife has relatively small chance I might [TS]

01:44:20 ◼   ► be why I don't know I had never met one but I guess I have [TS]

01:44:23 ◼   ► hockey puck mouse like her yeah [TS]

01:44:29 ◼   ► I got one of those plastic things that you clicked on it just to make it feel [TS]

01:44:33 ◼   ► like a real why did he just buy a new man was cheaper cheaper than my name out [TS]

01:44:41 ◼   ► like those couple bucks or something [TS]

01:44:44 ◼   ► it's like the mouse part worked fine it was just the fact that I could never [TS]

01:44:47 ◼   ► tell just reaching out blindly and grabbing it you could never tell which [TS]

01:44:51 ◼   ► way it was pointed [TS]

01:44:55 ◼   ► to be arraigned in the right way is Bob Mansfield this to me again this is [TS]

01:45:01 ◼   ► insight into the company that to me is unprecedented and it just drops out in [TS]

01:45:05 ◼   ► the middle of random paragraph article Bob Mansfield then closely involved in [TS]

01:45:09 ◼   ► the watch product project and a number 12 we know that before into another Bob [TS]

01:45:14 ◼   ► Mansfield was the special project well I mean no I mean I thought you could you [TS]

01:45:19 ◼   ► could guess that it was stated explicitly said that I was role was to [TS]

01:45:25 ◼   ► be quote himself and Steve and quote combined yet I've still had to make a [TS]

01:45:33 ◼   ► case to Apple and and that's another way I have to think that that johnnie HIV's [TS]

01:45:39 ◼   ► spread thin in addition to this listing on the project he's working on it [TS]

01:45:43 ◼   ► explicitly stated here by Bob Mansfield that his he sees his new role is to be [TS]

01:45:48 ◼   ► what used to be Stephen johnnie two geniuses is the one right it's like you [TS]

01:45:55 ◼   ► know it's like if the Beatles got back together and Paul John and Paul right i [TS]

01:46:00 ◼   ► mean it's more but I am not even making a joke I mean it's would you feel if [TS]

01:46:05 ◼   ► you've personally felt that it was your job to be Steve Jobs in addition to [TS]

01:46:10 ◼   ► everything you yourself have already done I mean that's that's a bird I mean [TS]

01:46:15 ◼   ► that is that is a serious serious weight on your psyche it wasn't there he met [TS]

01:46:25 ◼   ► all this about whether or not they should all watch and that mike mansfield [TS]

01:46:29 ◼   ► recalled quote a lot of resistance it wasn't clear how the company would [TS]

01:46:33 ◼   ► display such things in stores there were also concerns about creating a divide [TS]

01:46:37 ◼   ► between wealthy and less wealthy customers as Mansfield said Apple wants [TS]

01:46:41 ◼   ► to build products for everybody but I've won the argument and in 2013 the company [TS]

01:46:46 ◼   ► announced the high-level appointments of Angela Ahrendts bob up and the other [TS]

01:46:51 ◼   ► people you know I don't think I think that's sort of that that's exactly what [TS]

01:46:57 ◼   ► I my vague second third and understanding [TS]

01:47:01 ◼   ► of the story behind the watches and the story of Johnny Ives role in the post [TS]

01:47:05 ◼   ► Jobs Apple but here's you know Bob Mansfield confirming it on the record in [TS]

01:47:09 ◼   ► New Yorker you know that there will you know exactly what everybody thinks just [TS]

01:47:13 ◼   ► you know Apple fans clicking on Twitter you know that isn't it weird that Apple [TS]

01:47:19 ◼   ► is making this product that is so crazy differentiated you know by a factor of [TS]

01:47:24 ◼   ► 10 in price between this 350 sport and $1,000 thing and that there were people [TS]

01:47:30 ◼   ► in Apple who it would you know I'd high-level with an appellate decision [TS]

01:47:34 ◼   ► making level with an apple who obviously said the same things and had the same [TS]

01:47:38 ◼   ► concerns and there are only there on I think those are valid concerns I don't [TS]

01:47:43 ◼   ► think they're going to do it but [TS]

01:47:45 ◼   ► it is something to be concerned about ya somethin keep an eye on you know and [TS]

01:47:49 ◼   ► it's it's in a sense you know and and you know I would have fallen on a Jony [TS]

01:47:57 ◼   ► ive shoulders no matter what the success or if it's not a success of Apple [TS]

01:48:01 ◼   ► watches gonna fall on my shoulders anyway but with this article it's [TS]

01:48:05 ◼   ► there's no if ands or buts about it [TS]

01:48:07 ◼   ► Brady article I mean almost explode presley just says the watch is Johnny [TS]

01:48:11 ◼   ► Ives [TS]

01:48:15 ◼   ► certainly certainly the luxury aspect of it yeah definitely I've heard that too [TS]

01:48:21 ◼   ► that Sikes third and fourth him but I have heard that very specifically the [TS]

01:48:26 ◼   ► gold thing that a lot of resistance within a ball and that late from all [TS]

01:48:31 ◼   ► sorts of places you know cause I gave him i'd legal department having involved [TS]

01:48:38 ◼   ► in you know you can't call it eighteen karat gold unless it's truly a team [TS]

01:48:42 ◼   ► caracal you know all sorts of you know it was a huge huge thing within apple [TS]

01:48:47 ◼   ► and it was johnnie you know said trust me more or less [TS]

01:48:55 ◼   ► not mentioned in here who is not mentioned in here and i know i mentioned [TS]

01:49:01 ◼   ► I think legally mentioned a couple times a year and I think there's a couple [TS]

01:49:09 ◼   ► references to I think Mansfield [TS]

01:49:12 ◼   ► makes make some reference to how [TS]

01:49:16 ◼   ► Johnny can get along with other people better than he could well and know that [TS]

01:49:22 ◼   ► he ran interference with Steve right isn't that one man's yeah yeah but he [TS]

01:49:26 ◼   ► but he also just said like people who are [TS]

01:49:32 ◼   ► you know [TS]

01:49:33 ◼   ► kind of [TS]

01:49:35 ◼   ► more brusca so it is [TS]

01:49:42 ◼   ► job man [TS]

01:49:44 ◼   ► senior hardware engineer double who is now semi-retired recently described the [TS]

01:49:48 ◼   ► peak that some colleagues that P I Q U E [TS]

01:49:53 ◼   ► that some colleagues felt about I was privileged access as he put it quote [TS]

01:49:58 ◼   ► there's always some always going to be someone vying for dads attention but [TS]

01:50:03 ◼   ► Mansfield was grateful for ives call handling of a CEO who was quote not the [TS]

01:50:08 ◼   ► easiest guy to please [TS]

01:50:10 ◼   ► Mansfield you was johnnie puts up with a lot and as a result of him doing it [TS]

01:50:15 ◼   ► people like me don't have to [TS]

01:50:19 ◼   ► yeah you get the [TS]

01:50:21 ◼   ► with forestall personality wise and again you know i think is a personality [TS]

01:50:26 ◼   ► more than anything else I don't think you know there was more than whether you [TS]

01:50:30 ◼   ► think that that game center should have a felt background or you know it's the [TS]

01:50:35 ◼   ► personality and I wasn't Mansfield who the word was that Mansfield was I am NOT [TS]

01:50:40 ◼   ► I'm not taking a meeting with this guy like that's what I thought yeah yeah [TS]

01:50:44 ◼   ► like he wouldn't take a meeting with him and less like jobs I thought that was [TS]

01:50:48 ◼   ► one of the reasons why he had basically announces retirement and then decided to [TS]

01:50:52 ◼   ► come back and he won't he won't be in a room with Scott Forstall was in the room [TS]

01:50:57 ◼   ► and cook i cant you know I cannot have this you know ya might have some stuff [TS]

01:51:03 ◼   ► to do it might be my work 12 hours a day [TS]

01:51:09 ◼   ► Tim Cook my work 12 hours a morning [TS]

01:51:14 ◼   ► there was a great quote from there is going to watch there is a great quote [TS]

01:51:22 ◼   ► here from cook which to me shows I think it's one of them loose quote I've ever [TS]

01:51:27 ◼   ► heard from Tim Cook has Tim Cook is he's like a machine with talking points now [TS]

01:51:33 ◼   ► he he I think he's always very honest I'd really do I think he's very honest [TS]

01:51:38 ◼   ► and very sincere but it's so hard to see him in an interview and not see that [TS]

01:51:44 ◼   ► everything he said he's already anticipated you know the Charlie Rose [TS]

01:51:47 ◼   ► interviews the closest because it was the longest but he says here in the new [TS]

01:51:52 ◼   ► yorker story under Cook Apple's experimented with a softer less neurotic [TS]

01:51:56 ◼   ► image and has among other things strive to improve its performance as a proxy [TS]

01:52:00 ◼   ► employer of overseas factory workers it's determined to make the case as cook [TS]

01:52:05 ◼   ► puts it that the company's leaders shouldn't be thought of as quote greedy [TS]

01:52:10 ◼   ► bastards looking for more money but then in reference to to the new campus Parker [TS]

01:52:19 ◼   ► point out of a private walled garden costing an estimated five billion [TS]

01:52:22 ◼   ► dollars may not catch the snood [TS]

01:52:26 ◼   ► but I do think I think that's not too loose quote from coke and I think he's [TS]

01:52:29 ◼   ► truly mean to but it's a you know I think in Tim Cook's world Basterds is a [TS]

01:52:34 ◼   ► really that's a hard word yeah he drops the F bomb in there someplace to cook I [TS]

01:52:45 ◼   ► thought so I don't think so really no don't know there's only a certain ok and [TS]

01:52:56 ◼   ► when you first met the first time you met Steve Jobs when he visited the [TS]

01:53:01 ◼   ► design studio and saw that they had cool stuff but they haven't been able to ship [TS]

01:53:07 ◼   ► it told johnnie I've frock you've been very effective have you what a great [TS]

01:53:17 ◼   ► article on nasa got everybody out there if you have not read this article you [TS]

01:53:20 ◼   ► are out of your mind because I if you have enough interest in Apple to listen [TS]

01:53:24 ◼   ► to this podcast this article is so right up your alley I'm gonna just assume that [TS]

01:53:30 ◼   ► everybody yeah I mean a thing if you could can come across New York can come [TS]

01:53:40 ◼   ► across classes can come across the leaders however you want to put it but [TS]

01:53:46 ◼   ► the thing that definitely shines through is simply how much he cares about the [TS]

01:53:52 ◼   ► sign and how much he cares about what he's doing there [TS]

01:53:55 ◼   ► and I think and you know I think the watches a sign that that Cook has [TS]

01:54:04 ◼   ► alluded to this I think cook has alluded to it very broadly but that Apple is is [TS]

01:54:12 ◼   ► about not about making computers it's about making good things that make [TS]

01:54:18 ◼   ► people's lives better and that could be anything in the long run like in terms [TS]

01:54:24 ◼   ► of and I think just like Tim Cook I think johnnie I've and and I you know as [TS]

01:54:28 ◼   ► i've written about Steve Jobs you know that his greatest creation was the [TS]

01:54:31 ◼   ► company Apple itself no not one of the products that as an institution you know [TS]

01:54:37 ◼   ► it's the future who knows what they'll be making you know but that he cares [TS]

01:54:43 ◼   ► very deeply about creating a you know a system and a pattern that they can get [TS]

01:54:49 ◼   ► involved in you know who knows what the future [TS]

01:54:51 ◼   ► yeah [TS]

01:54:54 ◼   ► and contrasts with [TS]

01:54:58 ◼   ► his brother Brunner soon after the iPhone debuted printers ammunition which [TS]

01:55:04 ◼   ► the company was approached by a very large Korean create a touchscreen [TS]

01:55:10 ◼   ► competitor they wanted us to do it in six people were like you realize this [TS]

01:55:16 ◼   ► was years this was years of a lot of very good people wonder what company I [TS]

01:55:21 ◼   ► guess it's hard to say I guess I guess it could have been easy but it's pretty [TS]

01:55:28 ◼   ► clearly simpson earlier doesn't like something like this and we would like it [TS]

01:55:35 ◼   ► we would like it had six weeks just left some of the last thing I just look at [TS]

01:55:45 ◼   ► Apple's I'm looking at Apple's executive BIOS 1403 peas or above they talked to [TS]

01:55:52 ◼   ► cook they talked to obviously johnnie and they talked to Jeff Williams but [TS]

01:55:59 ◼   ► there are 0 new nodes maybe talk to other people under just quoted as saying [TS]

01:56:02 ◼   ► but know any cute no Federici no Luca Maestri Luca CFO and the snow trade talk [TS]

01:56:10 ◼   ► to Dan reaching gets mentioned reach yo [TS]

01:56:14 ◼   ► engineering where they're talking but it wasn't a quote was just a story about it [TS]

01:56:17 ◼   ► you know I can engineering and no Bruce Sewell but why would you talk to a [TS]

01:56:23 ◼   ► lawyer got resource provide sweating over this article you wanted nothing to [TS]

01:56:28 ◼   ► do with the crucible told me to go fuck yourself why should you right [TS]

01:56:38 ◼   ► and no shelter Bay am not surprised me that I'm a little surprised but they [TS]

01:56:45 ◼   ► talked to Jeff Williams [TS]

01:56:47 ◼   ► yeah I'm not quite sure why operations would rate and marketing our software [TS]

01:56:55 ◼   ► engineering yeah but anyone who knows he may be talked about every extensively [TS]

01:57:00 ◼   ► into a meeting maybe he felt that he was getting did that Williams anecdotes are [TS]

01:57:04 ◼   ► interested just because of the way he's reticent to talk and and then you know [TS]

01:57:12 ◼   ► maybe talk to show any display he was getting sprayed in the face with fire [TS]

01:57:16 ◼   ► hoses [TS]

01:57:18 ◼   ► marketing yeah maybe could be any way you like show Jon Moulton I think you [TS]

01:57:25 ◼   ► people can get all the more they want a drive by my hard drive him to his house [TS]

01:57:32 ◼   ► look for his new car don't get up please [TS]

01:57:37 ◼   ► Wednesday night and you got the Atmos Twitter account and you've got you were [TS]

01:57:43 ◼   ► very nice website dotnet very nice website done and now you're on about [TS]

01:57:49 ◼   ► eight different podcasts God and working on another one actually no shocker there [TS]

01:57:56 ◼   ► are you kidding me are you kidding me how do you do it I'm exhausted doing [TS]

01:58:01 ◼   ► this one show exhaust [TS]

01:58:03 ◼   ► this is to show his work have I mentioned lately not a very hard worker [TS]

01:58:12 ◼   ► CBI should be like a video show you saying that you're going to do another [TS]

01:58:17 ◼   ► podcast I slumped I visibly slumped it was like the air got let out well I [TS]

01:58:21 ◼   ► don't have to do the show [TS]

01:58:22 ◼   ► ok we'll see my other two podcasts my turn this car around and the rebound [TS]

01:58:27 ◼   ► both of both of them are like less than an hour so that's you know that's your [TS]

01:58:32 ◼   ► talk show right there because this is approaching two hours now and then the [TS]

01:58:36 ◼   ► other one is just something to do it for fun and I'll never make any money so it [TS]

01:58:39 ◼   ► never have advertisers is just like it's gonna be hanging out with whatever comes [TS]

01:58:44 ◼   ► to fruition [TS]

01:58:46 ◼   ► hanging out with a couple of dudes talking about comic books TV shows just [TS]

01:58:55 ◼   ► for you will have you on all right that's great I'm hanging out [TS]