The Talk Show

104: ‘2014 Year in Review’, With Guest Rene Ritchie

 

  so where to start I say we talked about it renee Richards stark Year in Review [TS]

  yes we're better to start than January it was a quiet beginning of the year it [TS]

  was so quiet that people were again pounding the Doom drum set up wasn't [TS]

  doing anything anymore [TS]

  yeah and maybe even before we get into details like January maybe just take [TS]

  that and and use it to me like the Year in Review as a whole with zoom out big [TS]

  level what we gonna look back on this year I would say that this was the year [TS]

  where that that sense that that Apple can't do it anymore since got rubbed [TS]

  away slowly but surely over the course of the year I agree I think it built up [TS]

  to think it reached a crescendo because people kept making a big deal of Tim [TS]

  Cook saying we be releasing new product category categories throughout the year [TS]

  and then is a month sticked on they seem to get more and more personally angry [TS]

  with him [TS]

  yeah I think so too and i think is it at the naysayers have been down on coke [TS]

  overall anyway like that's the root of their amazing we go over the short term [TS]

  at least they wanted him fired they said was destroying Apple they kept comparing [TS]

  him to Steve Jobs in a very negative way and looking back at an onsite it's [TS]

  absolutely ridiculous yeah I was just thinking that before we started [TS]

  recording I was thinking it I don't think anybody called for the 2014 but at [TS]

  least in 2013 you can find several instances of us tend to be serious [TS]

  business writers calling either for Tim Cook to be outright fired or at least [TS]

  calling for Apple's board to like rain man and and having region or the company [TS]

  we did have hunted Empire think earlier this year we sort of show that Apple was [TS]

  completely doing without Steve Jobs yeah I think it's I think that's sort of the [TS]

  publication of haunted Empire her first name last name is Cain are you could you [TS]

  could Tory you can't re came [TS]

  I would say that the publication of her book haunted empire was sort of the [TS]

  high-water mark but I would say maybe the low low water mark of Apple nay [TS]

  saying yeah when did recommend those private February yeah it was when I was [TS]

  with Jason Snelling had to be around mackerel time or something which was I [TS]

  think february yeah yeah and I could not help but get the feeling when I read it [TS]

  that it was rushed into publication because I kind of felt like at least if [TS]

  she didn't know at least her the editorial team at a publisher sorting [TS]

  out the sense that the time was ticking on that sort of doom and gloom was [TS]

  interesting because you could probably make an argument for hunting empire but [TS]

  they don't even make an attempt to make it was a bunch of pages strung together [TS]

  nothing resembling a book and a bunch of the and a couple of anecdotes to string [TS]

  it together [TS]

  yeah I do think though like if there is I think it's a very bad book and I think [TS]

  it's already showing at age and I think it's only gonna look worse as the years [TS]

  go on but on the other hand I've kind of glad the book exists because it captures [TS]

  that sort of like post Steve Jobs pre Apple watch negative Apple perspective [TS]

  like in hindsight you know i mean this year's they always blur together and for [TS]

  five years from now it's like this whole [TS]

  you know period in between where the Apple iTunes announced him when we [TS]

  actually have it and we have generation two and three by you know for five years [TS]

  from now it'll just be a blink you know snap our fingers and think about these [TS]

  this interim period but I feel like her book sort of captures [TS]

  epitomizes that that sort of negative viewpoint yeah I think that's absolutely [TS]

  true we do tend to look back at the rose colored glasses of the original iPhone [TS]

  the original iPad they couldn't do ne win nearly what they could do now but we [TS]

  still look at them with fun as we think of current software updates is being [TS]

  buggy but you look back at ISU a two-point something when everyone simply [TS]

  couldn't attach to a 3G network and Apple is rushing out a fix [TS]

  we have we have this weird sort of affectionate thing for the past so I do [TS]

  that I think there's 2014 in a nutshell is that the the world at large and the [TS]

  conventional wisdom about Apple and about Tim Cook's leadership have caught [TS]

  up to reality which is that the company was you know Steve Jobs left the company [TS]

  in very good shape and in very good hands [TS]

  yes it took about two or three years it seems for the mainstream financial media [TS]

  sort of concede that point I would say that almost a full three years right [TS]

  because he died in 2011 yes I would say it was a full three years and Tim Cook I [TS]

  mean the company has never been worth more the stock prices through the roof [TS]

  they've introduced not only the Apple watch but Apple pay they have an 8x [TS]

  processor they have a five k iMac and you still look at Fortune contributor [TS]

  Network sometimes and and in you just want to know how to get published [TS]

  yeah I write your own review January definitely a slow start I think yet [TS]

  again for some years ago when you got the Verizon iPhone in January 1 year we [TS]

  got an education event at previous years we had the introduction of the iPad [TS]

  we've had macworld interaction of the iPhone so there was sort of for a long [TS]

  period of time there were events that were there was news in January and I [TS]

  think last year there was nothing until the BBC in this year i think is almost [TS]

  identical to that would say so I mean there's you know [TS]

  now that Apple doesn't make announcements in january early stage [TS]

  they haven't in recent years I mean who knows this year in theory they might [TS]

  have a wide open but it's pretty much left to CES which Apple doesn't take [TS]

  part in yes for all of the industry news I don't recall anything from this year [TS]

  to 2014 CES that ended up mattering a damn bit no I mean I think this year [TS]

  will be different just because of health kit car play but last year [TS]

  CES was a graveyard he was just like matrix shot after matrix office cases [TS]

  and nothing else [TS]

  yeah I don't think they knew what they were going to you know going to the [TS]

  industry as a whole didn't even know what they were trying to make [TS]

  they were making their fitness bands and I remember one of the worst things aside [TS]

  CBS was an Android powered car system and it was running Gingerbread and the [TS]

  guy told us with a straight face that you could leave it on for five days but [TS]

  would drain your car battery so you had to put in standby mode but if you put it [TS]

  so if you turned it off it would take like five minutes to boot again this was [TS]

  something that they actually had a press event are you going to see yet again [TS]

  this year [TS]

  yeah absolutely what dan from who was on the show last week is going for the [TS]

  first time this year and I said with him I I always talked about going but I've [TS]

  never gone it's alternatively completely barren or incredibly busy and you never [TS]

  know what's gonna happen here a year so I don't have my faith what they think it [TS]

  I think this year will be different cuz we will have a watch event maybe we'll [TS]

  see another Apple television be a bigger iPod day this spring sounds exciting [TS]

  this year but last year up until up until June it really was everyone just [TS]

  saying where's the new stuff from Apple whereas new stuff are they capable of [TS]

  inhibiting still yeah why we have to wait while we have to wait for them to [TS]

  be ready for us [TS]

  well that's the thing that it understands 2012 2006 iPhone no because [TS]

  it was another product yet and the Apple watch won't be a product until early [TS]

  next year [TS]

  you don't want them to ship what they have right now yeah you know to compare [TS]

  and contrast with I think the antithesis of Apple's you know we'll let you know [TS]

  when we're ready to show you [TS]

  attitude is Google you know who has been you know Google glass was clearly [TS]

  released ahead of its time I mean there's still that it still isn't retail [TS]

  consumer product but the fact that they sold it at all to get the call the ppl [TS]

  explorers yes you know is is the antithesis of Apple's strategy that [TS]

  would be the equivalent of Apple had led WWDC explorers start wearing and using [TS]

  an Apple watch you know eighteen months ago [TS]

  running like skank watch software or something right and you know the [TS]

  self-driving cars so many things that Google does they show way early and in [TS]

  some sense that the the I don't think it's productive and you know everything [TS]

  everything up some people mentioned that the cars in particular it's impossible [TS]

  to do it without showing your hand because there's no way to road test them [TS]

  you know you have to protest in public before you can release them and you know [TS]

  way to keep 12 down the road you can't keep it secret so maybe the self-driving [TS]

  cars is a bit of a bad example but you know the other products they do they [TS]

  release and I think it I think ultimately it's counterproductive [TS]

  because I think it's absolute way [TS]

  excitement from the real things you're actually have available to sell to [TS]

  people but on the other hand it absolutely works to satisfy the desires [TS]

  of the tech press as as an industry because you're giving them something to [TS]

  write about [TS]

  yeah i think thats exactly I think for the tech press reception really is [TS]

  reality so we see a demo of the Moto 2 40 or 360 or whatever it is [TS]

  even though it's not real even though leaving a screen like that I like what [TS]

  they showed the video is a complete science fiction fantasy it sets [TS]

  expectations for that and it it makes people think that Google's really busy [TS]

  in their products coming in their innovating and are doing all these [TS]

  things and if it comes out in some cases you know it's complete turd but [TS]

  everyone's were you seen the video the excitement already happened and [TS]

  everything else from then on his appointment even things made by Apple or [TS]

  or another company [TS]

  yeah it's I think mult has said it best worries you know I think it's multiple [TS]

  one of his lines that you know Apple's current products continue to fail when [TS]

  compared to the upcoming products in future years from its competitors if the [TS]

  iPhone 5 see was a huge disappointment even though it was the third most [TS]

  popular phone in the world and the iPad sales are lagging even though there any [TS]

  company in the world be happy to have that their product line or another [TS]

  example I just noticed this week and it's funny I haven't looked it up yet [TS]

  but the same day or within 24 hours there was in New York Times story about [TS]

  the success of Apple pay and about a whole bunch of nude retailers who have [TS]

  signed up for it to some big supermarket chains like winn-dixie which is real big [TS]

  in the South here in Aus I forget who else but some big big name retailers [TS]

  have signed up and companies like Whole Foods have been on board since it [TS]

  started who said that it's you know it accounts for over one percent of their [TS]

  transactions and an enormous percent of you know the digital transactions or [TS]

  would you call it cordless transactions [TS]

  and at the same time there were like three or four stories that I saw all [TS]

  based on the same analyst report about what what what trouble apple pays in [TS]

  because they've woken up the MCX partners and really gotten the MCX [TS]

  partners to really want to do a good job and so now apple pays in trouble because [TS]

  MCX is is still coming and it's amazing that article I think it was two weeks [TS]

  ago where someone said Apple pay another one of the four networks that Apple pay [TS]

  was a huge disappointment because it was only responsible for us very small [TS]

  amount of transactions worldwide nevermind American have a much of [TS]

  equipment for it and it was only available in america which which is far [TS]

  behind in terms of NSC it's amazing what perspective they can bring to try hard [TS]

  enough to put in the badly right that there's no other digital you know pay [TS]

  with your phone transaction retail thing that even close to as popular as Apple [TS]

  pay but somehow it's a failure because it's still only one percent of the [TS]

  market [TS]

  two months and in one country not even two months right hadn't even launch [TS]

  until November yet thanked October came with iOS 4.1 alright well that's right [TS]

  about two months two months and it's crazy to me too [TS]

  with the MCX that they don't mention the people who think you know want to [TS]

  promote it which I think I think it's not because they actually believe it I [TS]

  think it's even though they're analyst rather than Press I think it's this this [TS]

  idea that you want to present everything as a neck-and-neck battle right you know [TS]

  and so Apple payers threatened by MCX because it's going to be back by Walmart [TS]

  and whoever else and they have no huge huge footprint in retail but they just [TS]

  skip over the most obvious aspects of what has made apple pie a successful [TS]

  which is exactly what Tim Cook said on stage when he introduced it which is you [TS]

  know it's it's one of my biggest recurring mantras about Apple is don't [TS]

  underestimate how often they're not giving you any spin any bullshit they're [TS]

  just telling you flat out in plain language exactly why they did what they [TS]

  did and without will be a simple explanation was we think everybody else [TS]

  who's tried this today it has failed because they haven't concentrated on the [TS]

  user experience and made that their priority that's what we've done we've [TS]

  made it as easy as possible to use as quick to use and as privacy protecting [TS]

  as we can all in the name of the user [TS]

  you know and if that's all they did was they who you know what retailer would [TS]

  hook up the equipment but the other things they did secondary to the user [TS]

  focus is is the established infrastructure for NFC payments and make [TS]

  the bank's happy by taking a very minimal cut and by promising [TS]

  significantly increased security which gets the banks on board because the [TS]

  banks can do the math and I really do think it works out which is that Apple's [TS]

  little 0.15% cut of the transactions is less than the cost of fraud per person [TS]

  transaction that the banks have been used by I think that's absolutely true [TS]

  especially when you look at it and the privacy and security to when you look at [TS]

  all the data breaches at the targets or the Home Depot's but I think you nailed [TS]

  it when he said it is aligned with my interest I've gone to Apple pay [TS]

  terminals you know even the demo one set up and out the door at the event and [TS]

  they read my Canadian NFC credit card that technology is not going to benefit [TS]

  Apple's gonna benefit everybody who uses any sort of NFC transaction and you [TS]

  compare that to current currency or whatever it's called and that you have [TS]

  to give the retailer your bank account you have to have a QR code to scan the [TS]

  QR code and it is such a horrible experience and it's not done to the [TS]

  benefit of the consumer is done to try to increase the amount of to save money [TS]

  on transactions they pay the credit card companies nevermind how long he's gonna [TS]

  how much money is going to cost them in terms of cashiers fees for the [TS]

  incredibly complicated error prone to estimate their establishing right you [TS]

  can't prove yet that Tim Cook's explanation for you know why they [TS]

  thought Apple pay would be successful and why it seems to be successful today [TS]

  aren't true and that cut you know that our user focused approach is is the way [TS]

  to get it done and who knows maybe something like currency will also become [TS]

  popular I don't I don't know I have my doubts about currency in particular but [TS]

  him you know it could be that something that's a lot more retailer friendly as [TS]

  opposed to consumer-friendly could work but the evidence to date suggests you [TS]

  know that would Apple said was exactly right [TS]

  its it also what benefits the retailer is is interesting because he me getting [TS]

  through the checkout line really quickly benefits the retailer and I i believe [TS]

  it's my understanding that a lot of the a signed multi-year agreements with [TS]

  currency in with MCX when they started which was a silly thing to do but they [TS]

  did it but I believe a lot of those expire pretty early on this year and [TS]

  will be interesting for not this year but in 2015 and will be interesting to [TS]

  see how many of those adoptable pay as soon as they are contractually allowed [TS]

  to any other thing I could think about as a technical limitation is the way [TS]

  that there's one thing that apple pays that know their payment system that [TS]

  would work on the iPhone at least I mean obviously like what Google could enable [TS]

  an Android or Microsoft Windows Phone is different but at least if you want [TS]

  iPhone using customers the one thing they have that nobody else can do is the [TS]

  way that it works at the system level rather than the applicable and I just [TS]

  can't emphasize enough for anybody out there who hasn't used Apple because you [TS]

  don't have a 500 X or because you don't shop at one of the places that supports [TS]

  it yet but I just can't emphasize enough how how how [TS]

  instead of like feeling like a one-step process it almost feels like 80 step [TS]

  process because you don't have to unlock your phone you just take the phone even [TS]

  if it's not on and just get it within an inch of the terminal put your press your [TS]

  thumb on the on the reader and it's it's nobody else can do that like if a [TS]

  current see app on the iPhone you would have to unlock your phone open the app [TS]

  and go from there which is you know it doesn't sound like a lot but compared [TS]

  Apple paid is a lot I get upset I most places here I can just tap my card and [TS]

  go and when it doesn't work if you like an animal having to ask you put it in to [TS]

  put in a pin code or swiping Swiper sign something and you know every year [TS]

  but it reminds me of something else in a bit of attention but I think I think [TS]

  it's the same thing it's it's all those backed out by making the g8 chipset with [TS]

  the 8x chipset in that you take the cameras for instance I take out my [TS]

  iPhone I can just take a picture and Diana ten times its gonna be a perfect a [TS]

  really good everyday picture and that's because Apple makes their own image [TS]

  signal processor when you look at Microsoft buys off the shelf chips they [TS]

  have to put really big glass on the front collect as much light as they can [TS]

  because they're using customer using off the shelf chips there's no advantage to [TS]

  them their Google has no idea what hardware or what software running on [TS]

  their phones they try to suck up to the server and do all the auto awesome stuff [TS]

  but Apple is just making sure that you have a good camera on it they'll process [TS]

  in almost any shot you take will be useful for a normal person and that's [TS]

  the same thing you can't get that advantage unless you own the entire [TS]

  stock the way that they do and now they're moving out in two payments and [TS]

  moving them into other areas with the iPhone yeah now i cant underestimated [TS]

  the advantage there and I think it only gets written off by these amazing [TS]

  analysts what an advantage Apple has by controlling that level of of the stack I [TS]

  used to think they were in a saying I have I have a friend who was a sell-side [TS]

  analyst and explain it to me and is that the press reports analysts as though [TS]

  they're giving comments to readers and their comments are not meant for their [TS]

  readers are meant to manipulate the markets and what they say is very little [TS]

  to do with what they believe it entirely they probably told their own client [TS]

  something different two days ago for three days ago and now they want to [TS]

  produce results for them so it's so undependable I don't know why it gets [TS]

  reported right like an analyst who comes out with a report that seems to be very [TS]

  pessimistic about apple pays long-term prospects might in fact honestly [TS]

  privately in terms of where he's putting money in advising his clients put money [TS]

  being very bullish on the future of Apple is like that video with crane from [TS]

  a couple years ago restate you want to make money you spend a rumor saying the [TS]

  iPhone going to be too late to call up the news networks you told us going to [TS]

  be too late then all the sudden now pulls down and you should have all the [TS]

  shares I think that happens a lot what was that guys name Jim Cramer Cramer [TS]

  that's it it's baffling but then again this keeps getting reported as though [TS]

  it's factual accounting of what Apple's doing what else in the first half of the [TS]

  year I think there was essentially any ancillaries was in the early on in the [TS]

  year to think so and when she's definitely February March yeah that's a [TS]

  complete turnaround from John Browett previous year [TS]

  yeah I think that's super interesting because Apple is really doing well in [TS]

  Apple stores but some people some people say that it's the steel experience they [TS]

  haven't evolved it even though it's working it's hugely successful but they [TS]

  gave her not only Apple retail but Apple online as well which used to operate [TS]

  almost a separate businesses and it's similar to giving Federici control over [TS]

  both the West End and iOS and that those those sort of artificial walls are [TS]

  falling down and providing better service for everybody involved so ansel [TS]

  aren't hiring was announced a year ago in October 2013 but she did not start [TS]

  until I believe February or March of 2014 I've said this before but it seems [TS]

  obvious but it's so clear to me that the reason why why they hired her and why [TS]

  she would take the job is because of the watch yes she was CEO Barbara a huge dog [TS]

  people don't understand why should become a senior vice president at Apple [TS]

  even though the senior vice president of retail and online as well as a huge job [TS]

  it's it's like being a CEO of another company but it's still I think you're [TS]

  exactly right [TS]

  Apple AAPL dangled in front of me that was a challenge people that want to [TS]

  challenge yeah totally [TS]

  and it does seem it seems you know it's not like we haven't really seen the Arts [TS]

  effect on anything in retail yet but I don't think there's anybody who doesn't [TS]

  think that that's coming [TS]

  yeah you know I think that there's [TS]

  half of it i think is that changes like that take a lot of time because I'm not [TS]

  a lot of time but a lot of time compared to our industry right because you can't [TS]

  do it digitally you can't just you know have a new store and you know like they [TS]

  do with the online store pickup sticky note for 15 minutes and then when you [TS]

  come back at an all new store you know this brick and mortar stuff takes visit [TS]

  you know actual time and you know to take a store down and put it back up his [TS]

  time when the united making sales you know so I can San Francisco I don't know [TS]

  if the new stores open it but they're not putting the new story on the same [TS]

  spot as the old story they're putting it on the other corner around was saying [TS]

  that part Union Square yet you know and you can't do that everywhere where Apple [TS]

  has a retail store you know most of the ones that are in in shopping malls you [TS]

  could I guess get another spot in the mall but who knows if there's one you [TS]

  know it all depends on availability that outside the control tower and the [TS]

  carrier company is going to put a little kiosk outrun what stores close behind it [TS]

  exactly [TS]

  yeah i i think i think as the water supply into the stores and as other [TS]

  products are coming online for next year we're going to see the store is sort of [TS]

  transform 2010 fashion is the right word to the Apple is doing something really [TS]

  interesting where technology is meeting fashion it's going to be an Apple store [TS]

  that that has to be different than it was in the past [TS]

  yeah lemme see anything else I don't really see it was announced earlier on [TS]

  in the year ahead ray on the stage really easy so must have been made 24 10 [TS]

  helpful to acquire music sheet music and Beats Electronics [TS]

  I don't know that that major news but because it's not a huge it's a much [TS]

  bigger transaction then Apple has made famous leanna is the biggest acquisition [TS]

  since they acquired next which of course you know is that you know turned into [TS]

  like the backbone of the country of the company but you know a 500 million [TS]

  dollar acquisition in 1997 was was seriously about the company acquisition [TS]

  whereas a you know three billion or whatever cost acquisition to get beats [TS]

  is pocket change [TS]

  absolutely a 300 billion three billion dollars [TS]

  you know i mean you don't want to make a three billion dollar acquisition that [TS]

  doesn't turn out well but it certainly isn't going to have any meaningful if it [TS]

  turned out to be a complete bust it's not gonna hurt the company I think [TS]

  morning to see the acquisition was just the reactions to it from it was almost [TS]

  everyone went through the the five stages of grief with denial and anger we [TS]

  just couldn't believe it and it turns out that it does make some sense there [TS]

  are no selling Headphones Outlet Stores makes a lot of sense and sort of a [TS]

  synergy between iTunes radio and beach music whatever it ends up being labeled [TS]

  yeah and I think I don't know I still don't think overall it makes tons of [TS]

  sense I'm still waiting for the other shoe to drop on it but it's in some [TS]

  sense it does where it's the only other iconic had fun company I can think of [TS]

  and it has nothing to do with you know Marco Arment style [TS]

  quality analysis but rather you're out on the sidewalk and you see somebody [TS]

  walking why they're listening to their device and you know those white earbuds [TS]

  Apple's been making ever since 2001 are truly iconic I mean they even had for [TS]

  years [TS]

  an ad campaign that was kind of based on that right with the silhouette dancing [TS]

  silhouettes who you know have white earbuds and a white why you know [TS]

  connectors [TS]

  draped around her body they own that right not that other companies had you [TS]

  know that they have a trademark on it and nobody can make white earbuds but [TS]

  white earbuds people see them they think that somebody listening to an Apple [TS]

  device and beats is the only other company I can think of that has that [TS]

  sort of recognition they have that the other cachet that the iPod commercials [TS]

  used to have ten years ago but there's also an element to any Q's organization [TS]

  is just so big is going to be a limited some point to what he can do and he's [TS]

  doing a play now as well he does the App Store in the iTunes Store any news on [TS]

  the contract negotiations and if you could have Jimmy Iovine in there doing [TS]

  so at least some of that it takes more stuff off any Q's desk something I've [TS]

  heard and that you know I don't think this is surprising that's probably what [TS]

  everybody was guessing anyway but what I have heard recently was that is placed [TS]

  inside Apple the beach acquisition is viewed as an Eddie then that everyday [TS]

  everyday Reed started it and he pushed for it and he drove it and not the Tim [TS]

  Cook wasn't engaged and I'm sure that at the negotiation level he was deeply [TS]

  engaged I mean I don't think you know don't worry about the details sort of [TS]

  see so not to diminish what Tim Cook's role in the negotiations might have been [TS]

  but in terms of advocating it in and you know pushing for it was almost entirely [TS]

  in any cute thing we didn't see anything about iTunes this year we didn't see [TS]

  continuity for iTunes for example we didn't see a new iTunes music service [TS]

  iTunes radio still hasn't gone past the USA and Australia I think [TS]

  iTunes is an aging platform is still based on web objects to stop based on [TS]

  their original software used to manage the other music store and all of that at [TS]

  some point you know it's like a John Siracusa [TS]

  where a thousand years from now this is gonna have to be fixed so what's the [TS]

  point between now and then that it actually gets fixed and I don't know if [TS]

  pete has better software a better solution but it could also be a catalyst [TS]

  Apple finally fixing a lot of the infrastructure things that they have to [TS]

  do with the iTunes Store yeah I think you know above and beyond whether it's [TS]

  based on WebLogic behind the script scenes and and all of that I think it's [TS]

  ever more clear that it based on a model that just isn't relevant anymore which [TS]

  is here's a song you want and you give a retailer money for it and now you own a [TS]

  copy of it that's it's just not that's just that's done I mean I'm not done not [TS]

  done in the sense of they're not selling any songs anymore but that I can't see [TS]

  any way that that ever comes back yes it's it in permanent decline it's sort [TS]

  of like well like what [TS]

  stand-alone iPods are you know it's you know still a decent business but it's [TS]

  never going to increase quarter of reporters going to permanent decline and [TS]

  just like the iPod has been replaced by the iPhone and some cases the iPad Mini [TS]

  in a larger iPhones makes sense for whatever iTunes was able to get in early [TS]

  enough to have whatever iTunes will end up being right and it's the same way [TS]

  that it you know i Pods sales decreasing doesn't mean that people are spending [TS]

  less time with gadgets that play music in the same way music sales declining [TS]

  doesn't mean people are spending less time listening to music if anything [TS]

  they're probably spending more you know I would be surprised if you did a study [TS]

  found that the people listen to more music today released time spent less in [TS]

  the music than ever before it's just that the model is no longer buying and [TS]

  selling yeah it's not it's not to buy it on the radio people can get pretty much [TS]

  what they want when they want that opens them up to just consuming it almost [TS]

  non-stop if they want to [TS]

  so I don't know I'm still not sure what to make of that if is the beach thing an [TS]

  exception to the rule just because is it combines two things that Apple wants to [TS]

  continue being a leader at witches music listening hardware and digital [TS]

  distribution of legal music is it just the beats is like a rare perfect storm [TS]

  you know acquisition or is it the sign of things to come that Apple is going to [TS]

  loosen up and become you know company that does mid-level and two high-level [TS]

  acquisitions with some frequency I think again to your point about Apple to say [TS]

  what they really feel I think when Tim Cook says and I religiously opposed to [TS]

  big acquisitions I think he's absolutely sincere about that they'll do them when [TS]

  they make sense but it's got to be something like beachwear gives them [TS]

  hardware product they can sell the compliments and other hardware product [TS]

  or service they can roll out the comments and existing service has [TS]

  executives that might be able to service its executives and a culture that can [TS]

  integrate into Apple and help them do the things that they want to do and it [TS]

  doesn't really has me I'm still curious about it but it doesn't make me worried [TS]

  about it the way that there's any number of other possible three billion dollar [TS]

  acquisitions that Apple could have made that would raise my spidey sense you [TS]

  know in a way that doesn't because the biggest thing is that it doesn't [TS]

  fundamentally change any of the areas of focus in Apple's attention doesn't make [TS]

  him a conglomerate right which is exactly what you know to me is the first [TS]

  canary check in the coal mine is is Apple losing focus on becoming more of a [TS]

  conglomerate which I you know we don't know I mean I don't say that I don't say [TS]

  that Apple becoming a multi focused conglomerate would be bad we just have [TS]

  no idea and there's no history for Apple [TS]

  as a you know whatever their revenue is you know fifty to a hundred billion [TS]

  dollar a year [TS]

  corporations i mean you know they're in uncharted territory period you know [TS]

  they're the most valuable company not just intact but anywhere but it would be [TS]

  a so it would be you know they're making seemingly unfocused acquisition and [TS]

  wouldn't make me sure that they were on the wrong track but it would make me [TS]

  strongly suspected a runner on track and you wonder how the analyst with treated [TS]

  because it wouldn't be expected behavior Google can compete with everybody they [TS]

  can compete with Amazon without pool with Microsoft that any tech company in [TS]

  the world and all the same time and that's fine and interesting and [TS]

  wonderful but you prolly your house all the way across the valley that well and [TS]

  Google can compete with itself in a box vs Android tablets is a perfect example [TS]

  and I don't even say the data mistake I think it kind of fits with Google's [TS]

  internal culture whereas if Apple had seemingly confusing overlap between low [TS]

  and MacBooks and iPads I I would find that worries agreed [TS]

  Apple had 399 MacBook and at what time you would be very worrisome I still have [TS]

  in the back of my head this idea that Google's Android because they were [TS]

  panicked about mobile and then saw webOS and smack their head and thought that [TS]

  was a way more Google product and buying Android but then they were all in on [TS]

  Android announced they're slowly gonna get a way to get Chrome OS to a point [TS]

  where that can be their version of webOS [TS]

  that's an interesting that's an interesting argument to cause I ended up [TS]

  hiring attachment highest suerte Italy who was the lead designer behind webOS [TS]

  yet and they're slowly giving Center tight control over the stack and he was [TS]

  the web dice and we always seem like an odd product from Lucas it's a web [TS]

  company and that was very native software [TS]

  and I really do think that that it took a long time for Google our friend right [TS]

  I should say to not get not at the low end but at the sort of mid to high-end [TS]

  to get any sort of foothold is that they were in such a deep hole design wise you [TS]

  know compared to the iPhone that any you know even people who were inclined not [TS]

  to buy Apple stuff people who have never bought Apple stuff and sort of want to [TS]

  you know it's a natural thing you know people who in sticking with the PC for [TS]

  years and sort of having an apple is for other people sort of mindset about the [TS]

  company you know in 2011 even through 2012 you go into a store and compared [TS]

  the Android phones to iPhone and it's you know you don't have to be a design [TS]

  critic you just see that there is a serious difference in finishing the [TS]

  software it was a very different priority Apple famously wanted to get [TS]

  the animation just absolutely nailed even in the first generation iPhone but [TS]

  they didn't didn't need to have every single feature crammed in there where [TS]

  Android was it wasn't designed to be a phone for everybody was designed to be a [TS]

  phone that would protect Google's share of of the web because they rightly [TS]

  believe web was moving mobile and their priority wasn't that sort of [TS]

  interactivity they wanted to get you know Android and they made it work but I [TS]

  remember even last year at CES I was sitting there with the Nexus 45 trying [TS]

  to use Gmail and just cursing out loud and Brian Klug from formerly of an Antec [TS]

  came over and quickly put it in developer mode and the screen went [TS]

  bright red and he said yes because they are redrawn every cell for five times [TS]

  and hope that it would stick and it is the end their graphics their own graphic [TS]

  designers couldn't get their own gmail engineers to properly code all of it I [TS]

  think that's why they've really lock things down now with material design and [TS]

  and all the new things but it took them for five years to fix the massive [TS]

  architectural problems that were causing more interaction right in the difference [TS]

  with webOS is that webOS right from the get-go and performance problems because [TS]

  of the whole architecture of building on top of like a WebKit rendering engine [TS]

  and combined with the state of mobile hardware and what was a 2009 when when [TS]

  the pre came out but I you know in terms of and an elegant software interfaces I [TS]

  mean Mei you can still it to this day I think you could argue that the way that [TS]

  webOS handled notifications is the best design anybody's come up with absolutely [TS]

  synergies I mean it was almost the fringe universe version of the iPhone if [TS]

  if Jon Rubinstein had won the keyboard argument or what's his name at one the [TS]

  the Linux argument or if the people who wanted to use web interface instead of [TS]

  creating UIKit won that argument that could have been an Apple product Tony [TS]

  Tony Fadell yeah but instead they all ended up at Palm [TS]

  teen and in the end the web that webcam engineers and making their version of [TS]

  the iPhone yeah absolutely I i if you would have shown if you take a nap a [TS]

  Palm Pre back in time to 1998 1997 and shown it to my then self said what [TS]

  company you know this is a product from 2009 what company made it you know scrub [TS]

  the logos off I would have guessed Apple without question especially if you just [TS]

  showed me the software and not the hardware the hardware was a lot less [TS]

  appellee but the software was extremely happily in my opinion everything from [TS]

  the fine choice to you know the roundness you know the rounded corners [TS]

  of the screen the rounded corners of the cards on the screen I i think is a very [TS]

  Apple DNA product software wise I've never seen the p1 phone this adele's [TS]

  group was working on but I've always suspected that if that had been the [TS]

  phone that I got the go ahead of some reason PTO and worked out in force as [TS]

  group have been able to make the iPhone that could have ended up being very [TS]

  summit with the Palm Pre was now and so it's interesting to think hypothetically [TS]

  what would have happened if Google had purchased somehow obtained webOS instead [TS]

  of Android and pushed for it because in some sense the problems that webOS had [TS]

  where I think [TS]

  not solvable by throwing money at them but more easily solved by throwing money [TS]

  at that than Android Android it was to me fundamentally the fact that it was [TS]

  designed at the outset as a sort of BlackBerry Style you know that it was [TS]

  going to you know BlackBerry Style mobile interface keyboard up down left [TS]

  right select and therefore had no no no foundation level aspect of a rich [TS]

  graphical interface with playful animations and high frame rates and [TS]

  stuff like that I have told the story before but when I reviewed the g1 the [TS]

  very first Android phone that came out I turned on the sneaking in at a press up [TS]

  to start and I tried wiping up on the screen and I tried pressing the up arrow [TS]

  key then I tried pressing the Up joy pad and then I tried pressing up on whatever [TS]

  the other thing was on the other side I tried a different ways of signaling up [TS]

  and I couldn't get it to work but there were a different ways of signaling up [TS]

  right and that to me to find the early years of Android my I remember too that [TS]

  it was the only way to select text was to use the up down left right there was [TS]

  no way to touch on the screen to select text you had to you know more less use [TS]

  like arrow keys and the original when you close the keyboard and there'd be [TS]

  the new Google search box is blinking you want you to input text but there was [TS]

  no virtual keyboards you couldn't input text remember that and that's one of the [TS]

  problems they were facing an end palm with a tiny team and they they called it [TS]

  circles around Google and came to phones in 2009 so anyway that's an interesting [TS]

  what-if and to me it's the last of the of the post-pc era you know from tooth [TS]

  mid 2007 on the great tragedy of the whole thing is is that webOS never did [TS]

  get a long enough time to try to get a foothold agreed [TS]

  you know i mean i i think it was a more elegant design then Windows Phone and so [TS]

  just imagine if they had had somebody with the wherewithal that Microsoft has [TS]

  shown with Windows Phone to stick behind Webber whereas you know and you know [TS]

  pushed the software for word break some of the bottom performance bottlenecks [TS]

  but also just let Moore's Law help you out year after year you know to three [TS]

  years later webOS I think would have been a lot more it without even any [TS]

  software optimizations would have been a lot more tenable performance wise [TS]

  absolutely they had no secondary source of income Apple had mac money originally [TS]

  Google had searched money even Samsung appliance money Parma now blackberry [TS]

  they have no additional sources of income and so everything becomes [TS]

  everything becomes better company every phone you put out becomes but the [TS]

  company yeah I'm eating a break-in thank our first sponsor this week and it is [TS]

  are very good friends at Backblaze you guys know Backblaze unlimited on [TS]

  throttled back up for Mac they have over 100 petabytes of total data backed up [TS]

  they just crossed the six billion files restored marked a means users of [TS]

  Backblaze have used them to restore or download or get on another device over [TS]

  six billion files they have an iPhone app that lets you access and share any [TS]

  of your files so when your Mac back-to-back plays around about all you [TS]

  have with you is your phone you wanna get a file from your Mac just log in to [TS]

  open the back plays out and there's all your files get it you can email it [TS]

  someone right from there [TS]

  no need to do anything more complicated than that couldn't be easier you can [TS]

  restore one file for all your files easily with their web restore 25% of all [TS]

  back blaze restores are for just one file so it's not just for computer [TS]

  disasters but if you do have a computer disaster somebody steals your Mac [TS]

  somebody breaks in your house takes takes takes your mac takes a backup [TS]

  drive the roof leaks water leaks all over your computer hard drive range of [TS]

  Time Machine you needed you know true toll disaster you can just you don't [TS]

  have to wait and download all of your stuff in bag glazed over the internet [TS]

  you can just go there they put it on a USB hard drive and boom there FedEx it [TS]

  to you and you know like a day or two later there's a USB hard drive with all [TS]

  of your files on it ready for you to restore to a new computer softwares [TS]

  written by the companies founded by at Apple X engineers the software runs [TS]

  totally native on your Mac runs great on Yosemite went great on our ex couldn't [TS]

  be installed more easily couldn't be more visible in the background while [TS]

  it's running just great great service for an amazing price five bucks a month [TS]

  per Mac unlimited no limit on how much data you can upload five bucks a month [TS]

  so you can get a risk-free no credit card required trial by going here [TS]

  Backblaze dot com slash tearing fireball [TS]

  you're not to be haven't done it if you listen in to this over the holidays [TS]

  science and your parents upward just go to when you're at your parents house for [TS]

  Christmas or whatever just sign up for back plays and and give it to them it's [TS]

  a great little gift they want thank you for it until they need it but then when [TS]

  they need it [TS]

  think you're super so put on your relatives on back please thanks them so [TS]

  the first Big Apple news of the year [TS]

  relating come to WBC what an event [TS]

  yeah I think it was certainly it still seems like it doesn't seem like it's [TS]

  longer though is it is don't be like six months ago it was amazing I was sitting [TS]

  with you and Jason Snell and John Siracusa [TS]

  different people were just lighting up at different parts of that event was [TS]

  just a palpable reaction for them [TS]

  Syracuse in swift he turned to selling my dreaming of you should tell me if you [TS]

  stay I don't know if this is real or not please tell me I'm actually listening to [TS]

  what I'm listening to that was certainly big news [TS]

  you know I was a family was the first time I gotta look at yosemite and I [TS]

  think you know certain he said not like a specific you know like here's three [TS]

  lines of code copies exactly this is how you do acts recommended way but more in [TS]

  terms of like broad strokes philosophy I think Apple started pushing a couple of [TS]

  new things not necessary for the first time but two examples I can think of was [TS]

  the heavy focus on dynamic user interface layout clearly pre shadowing [TS]

  you know you know in the run-up to the iPhone 6 in six-plus but I think in the [TS]

  long run more envisioning a world of iOS devices where there is a continuum of [TS]

  screen sizes you know and who knows maybe eventually something smaller than [TS]

  four inches and you know by all accounts may be one of the things that you know [TS]

  that we'll be hearing about 24 early parts of 2015 would be a bigger screen [TS]

  some kind of iPad that bigger than 9.7 inches [TS]

  and not having to code a custom user interface for each size in that [TS]

  continued its a definite a huge change from the way iOS development was until [TS]

  recently and it's you know it wasn't just about supporting the iPhone 6.6 [TS]

  plus the way I look at it there's no reason to duck the 3d integration team [TS]

  which will play guitar but the other big themes as transition from pushed from [TS]

  pole to push where previously the interface was locked to the device and [TS]

  then slowly but surely with things like airplay and car play and now watch kit [TS]

  the interface actually decoupled so you have the logic on one device interface [TS]

  going somewhere else or you have the logic for the apathy interface being [TS]

  able to be flexible between the four in screen size four point seven six inch [TS]

  now that he has split view controllers on the iPhone 6 plus it's sort of like a [TS]

  mini iPad so like you said it can scale across those things but it's it's all [TS]

  sort of one central part of logic and then you add extensibility to it where [TS]

  previously you had to hunt around your iPhone for anything it to go between six [TS]

  different photo apps just to just to get the effects you wanted you had to leave [TS]

  to to reply to a message you had to leave if you are sure to Tumblr you can [TS]

  do that from where you were yet to go to the Tumblr app into it and now all of [TS]

  their functionality has come to one place all of that is now independent you [TS]

  have these remote views and to me that's made that that's what of severing of [TS]

  that when you get into these more modular parts has really made a huge [TS]

  difference not just in my workflow but where I think Apple to take all the i [TS]

  think is the first big hint of much larger plans they have moving forward [TS]

  with these devices right and you mentioned both car play which is that [TS]

  our car play works work or play is a dumb terminal effectively and you know [TS]

  take your iPhone out of Bluetooth range and the only thing the screen is gonna [TS]

  show you and your car is that the stuff on the manufacturer you're not going to [TS]

  get any of the Apple play stuff our car place tough [TS]

  no iOS at all it's only it's really just effectively a projector your iPhone is [TS]

  doing all of the computation your iPhone is all of the storage your iPhone is [TS]

  doing the networking for anything that's coming over cellular and the only thing [TS]

  that screening your car does is show you what the iPhone is showing and report [TS]

  back to the phone where you're snapping your fingers at it and watch you know as [TS]

  we now know and as you know countless people who have you know the initial [TS]

  white kit SDK shows for the first round of third-party apps pretty much works [TS]

  the same way you don't get to run any code there's no part of watch this [TS]

  initial watch kit where Europe Europe runs code on the watch it's just a [TS]

  projected display of what your phone app for iPhone app is showing it and then [TS]

  watch just reports back what you have done and I would like that everywhere I [TS]

  like the idea of car play I bought the Toyota car before they had any [TS]

  information at all and my only option is to buy a new car that won anything but [TS]

  with car plate when every time I upgrade iOS four upgrade my phone I get a better [TS]

  experience I'd like that I'm a camera like camera places that make an [TS]

  interface is replaced with iOS I don't have any plans at home I wanna have them [TS]

  running iOS anytime there's the screen I would eventually be able to just put on [TS]

  a project Iowa State onto it [TS]

  doing that with a camera canon and you know like a serious serious camera would [TS]

  be fascinating I mean there is a move afoot in in the camera world built in [TS]

  wifi but it's i don't i don't have a camera that you know my my Fuji x100s is [TS]

  a year off by 10 brand new X 100 T which just came out a few weeks ago and I [TS]

  linked to a review of it a couple days ago now has wifi but its clunky like the [TS]

  only way to get it to work I haven't seen it but it's a you have to get a [TS]

  Fuji app from the App Store and include open the Fuji app on your phone and then [TS]

  you can do something between your phone [TS]

  and camera whereas having it be like our play man it would be fantastic and it's [TS]

  great for Apple because they're never going to get into it never is a long [TS]

  time but not gonna get into making appliance it's not gonna become a giant [TS]

  manufacturing conglomerate like Samsung and not gonna lie since iOS the way that [TS]

  new Android is easily able to put on any device but just projecting the interface [TS]

  means they can still control it they in essence just take it over the customer [TS]

  will have a great experience and they don't have to relinquish control that [TS]

  they need for products [TS]

  yeah it almost to me takes cameras back to where they were pre digital right [TS]

  where you when you load it thirty five-millimeter film camera the only [TS]

  things you the camera did was let you take pictures right you would like the [TS]

  review finder and see and the camera would have things like a late so you [TS]

  know in the latter years yeah obviously nearly as yet to set all that stuff me [TS]

  only by the you know by the latter years at the tail end of the film world you [TS]

  know it would do the exposure if you set things to auto it would you know said [TS]

  the apertures set the exposure time and then but it was all just about letting [TS]

  you take the next photo then you push the button in the photo be taken it [TS]

  would be stored on the film and that was it right I would like a digital camera [TS]

  that work like that [TS]

  do whatever you can to help me get a perfect exposure and focus you know set [TS]

  the focus distance and recommended a picture can be recommended exposure time [TS]

  or let me it said any of those variables manually if I choose to and then when I [TS]

  hit click it it just or the photo and end let me do everything else over a [TS]

  wireless connection to my iPhone I would love that for a couple reasons one if [TS]

  you don't have an iPhone you would just get whatever the clinic's car place [TS]

  system is you know whatever the standard software is on the phone but if you do [TS]

  have it you get a better experience now becomes the same reason you want to get [TS]

  car play now you do stuff all works better if you happen to have an iPhone [TS]

  yeah that would be great but I do totally think that you know the BBC 2014 [TS]

  heralded that sort of future I think so too I think we also see for example [TS]

  continuity is going to work on the watch because it's going to be things on the [TS]

  watch the watch to me is to total convenience plates for all those [TS]

  thousands of tiny interaction you have with your phone every day that are in [TS]

  there I don't take a lot of time but are super important you still have to go to [TS]

  your bag or purse or go to your pocket and I can sort of shift those to my [TS]

  watch but if something ends up being more important than I thought it was [TS]

  being able to send that right back to my phone and continued on my phone [TS]

  think is great but was saying I still have to unlock the phone go find the app [TS]

  go the same place where I was scrolling through a try to find it but with [TS]

  continuity I'm I can be looking at something press a button that exact same [TS]

  thing is just there waiting for me again I think that's going to be much much [TS]

  more interesting when I watch him play yeah I do think a lot of these things [TS]

  are sort of breaking it goes back to what I said earlier about Apple pay [TS]

  where it's from a user's perspective it's outside the app centric world of [TS]

  using the phone itself it's it's much more about the real physical world where [TS]

  your phone is just within the Bluetooth and or WiFi you know wireless range of [TS]

  whatever terminal you're dealing with whether the terminal is your watch [TS]

  whether it's your dashboard in your car and you just tap on the watch and things [TS]

  get started you know I have to wake up your phone you don't and you definitely [TS]

  don't have to find any particular app like a Fuji app to get to get this to [TS]

  work you just on your camera and hit a button on your camera and you know the [TS]

  phone interface just wakes up and starts you know can read those photos that I [TS]

  read on the phone the phone becomes like the star destroyer in the washington [TS]

  times the shuttle craft museum between the objects [TS]

  it's pretty good I like that what else from WWDC I guess yosemite we could have [TS]

  you know and in the summer there wasn't really any news per se it was just you [TS]

  know basis of iOS and not a bad way that is rolling 24 gonna talk 2014 in [TS]

  hindsight you have to talk to so many yeah I did was get an article a macro [TS]

  great beforehand [TS]

  speculating what yosemite would end up looking like and I think he was really [TS]

  really close its like Apple didn't just clone iOS Evans was a long running joke [TS]

  they sort of took the cues from it [TS]

  the translucency in and the other effects and they made something that was [TS]

  very mad and they kept the shadows for example yeah our example when David were [TS]

  noodling ideas for Vesper Mac before we saw yosemite and we thought well what if [TS]

  they do totally just go on and Iowa 7 look and feel and we've been waiting we [TS]

  could come up with was the iCloud web apps which are you know you use them [TS]

  with a mouse pointer and you know I think typically I don't think they run [TS]

  on an iPad so mean you're you're using it on a Mac and they have some things [TS]

  like dialog boxes that you know you know how would you do it I was 7 dialog box [TS]

  with the mouse pointer but overall boy we look at them when I hope that's not [TS]

  it had to be enough because he did that back to the Mac event in the UD change [TS]

  the names of the apps in the they brought over the same look and feel and [TS]

  they really made an effort to get all the people who had iOS devices not meet [TS]

  them at the same to make them comfortable to make an easy sort of halo [TS]

  effect transition when you look at yosemite new look at continuity is just [TS]

  about adding value again if you have an iPhone or iPad you'll have a much better [TS]

  experience with a Mac yeah absolutely I do think two shows in part of it is you [TS]

  know our perspective where we get to go to these press events and talk to some [TS]

  of the people at Apple I Can Tho Product Marketing Group [TS]

  and there's a palpable sentiment you could do some things that they did just [TS]

  never come up to me nobody really spent a long time talking about we don't even [TS]

  call anymore but like the iWorks apps I like Pages Numbers and Keynote they they [TS]

  you know there's hasn't been a lot of enthusiasm about those apps in recent [TS]

  years and my senators nunn I'm just saying that it's you know I I think it [TS]

  shows in the real world and as you know in this current status and I think it [TS]

  shows in the enthusiasm when you talk to people at Apple privately but whereas [TS]

  like the Mac overall in Yosemite overall there were people there's people at [TS]

  Apple who just still love the Mac as a whole it is not like the you know [TS]

  forgotten first child you know brushed aside in favor of the beloved you know [TS]

  iOS you know I wonder if that has anything to do with the Mac like the [TS]

  Yosemite being very firmly in Frederick Keys or but things like I work in iTunes [TS]

  all being projects that are run by in queues or secondary software development [TS]

  system I do wonder about that and I don't know if it's because it's anyway [TS]

  22 / Getty cue but almost he's got so much on there how could it get any more [TS]

  of his attention you know how much he's got on his plate and you don't have the [TS]

  federal the one guy who's in charge of software engineering is in charge of [TS]

  those bits of suffering Jan but as a whole I i you know this year I i've I [TS]

  think that the people have spoken to an Apple were more excited about Yosemite [TS]

  and what's new on the Mac then I O Si and you know a lot of it is hard to [TS]

  separate because so much of what's new about both Iowa State in Yosemite is the [TS]

  continuity stuff which ties them together and there is no one without the [TS]

  other [TS]

  that was one of the most impressive things to me because he famously iOS and [TS]

  OS 10 used to be run separately and there was a big rework but not only that [TS]

  it's it's it's filtered down so instead of having someone in charge of Yosemite [TS]

  and someone in charge of iOS the person who was in charge of extensibility [TS]

  weather at least the aging product manager program manager was in charge of [TS]

  extensibility for iOS and OS 10 was in charge of continuity for iOS and iOS 10 [TS]

  and even when it would have been easier to do them separately or do them in [TS]

  different ways they made sure that they were done in the same way as the [TS]

  developers had just one way to target them on both systems and that might be a [TS]

  subtle change for think that's a really profound change based on how Apple used [TS]

  to be run yeah and you know it's a recurring theme you know since he left [TS]

  the company but you know with forestall and again i overall I'm a big fan of [TS]

  forced on I think you know force Scott Forstall is a huge reason that I found [TS]

  was a hit product [TS]

  good as it was i think is a huge reason that the App Store exists and that it's [TS]

  as popular as it is problems aside we can get into that because there's been a [TS]

  lot of recent problems with the App Store but on the whole you know it's you [TS]

  know success and you know at a time when in 2007 when the first iPhone came out [TS]

  and there wasn't any third party software at all and there are questions [TS]

  about whether the river would be an even when it was announced 12 house-to-house [TS]

  stricter gonna keep this how much is it gonna be a handful of apps that Apple [TS]

  that and how much is it going to be you know they can allow tens of thousands [TS]

  hundreds of thousands of apps I think all of that is thanks to forestall or at [TS]

  least by these partly thanks to forestall but on the other hand I don't [TS]

  think continuity happens all in one fell swoop in 2014 and forestall is still [TS]

  running iOS has his own fiefdom is the way he ran it was secretly even when it [TS]

  wasn't knew you know even [TS]

  you know you know 20th 2012 I guess when he got pushed out you know I think he [TS]

  was a phenomenal partner for Steve Jobs when you hear stories about when he was [TS]

  at Apple he said he knew which of the three studded leather textures [TS]

  Steve would pick him he wasn't there the designers just kept saying no and no and [TS]

  no over and over again and he was just so good at working with Steve Jobs but [TS]

  then you know he faced an Apple without Steve Jobs and it's possible that he was [TS]

  the best person in the world to birth the iPhone but not the best person to [TS]

  get it through the awkward teenage years and will see that with the watch now [TS]

  because Kevin Lynch runs watch software doubtless not in craig Venter eadie's or [TS]

  but that's sort of what you have to do when you're creating something new you [TS]

  have to give it that sort of Independence base to come alive and then [TS]

  you integrate it back again overtime right but even with Lynch and you know [TS]

  that's a good open question is do in terms of what to look for in 2015 you [TS]

  know how good is their initial offer going to be and you know whether it's [TS]

  very not you know how good the initial we get our first Apple watch 1.0 in [TS]

  quote early 2015 we're gonna we're all going to form pretty firm opinions of [TS]

  Kevin Lynch as an Apple product manager right off the bat but Lynch was hired [TS]

  into an apple where you know he could be told [TS]

  point-blank I'm sure was this is how we work now we collaborate you know and I [TS]

  think that's why you see it you know that you know shoulders already wearing [TS]

  an apple watch any Q's wearing an apple watch a predatory he is wearing an Apple [TS]

  ID you know that they're not locked out of that in a way that I think a lot of [TS]

  people were with the iPhone before it came out here in the other thing that [TS]

  I've heard really good things about Kevin Lynch's work at Apple Inc et si [TS]

  sounds like he's doing a great job but also while the watch stuff is separate [TS]

  for example I don't know this for a fact that it's out it sounds to me like [TS]

  messages is not be like if you're working on watch messages are not [TS]

  allowed to talk to the guy working on iOS or Mac messages telling that's not [TS]

  the case that the messages group [TS]

  you spans across from that which is what you want because otherwise it's going to [TS]

  create a broken experience yes I do that I think that's absolutely the case where [TS]

  where he you know it might be separate from factories stuff but in a sense it's [TS]

  not because its battery years entrusted with it is not part of it but that he's [TS]

  already got enough on his plate and they needed this is such a big undertaking [TS]

  that it needs its own point person in team but they're not I think the [TS]

  differences maybe maybe the word is fiefdom you know that iOS was run by [TS]

  Scott Forstall is his own fiefdom within the company and that's not the case with [TS]

  the watch and I was talking about else about this last week but you you look at [TS]

  the design cues of the watch you start to imagine it's not just a copy of iOS 7 [TS]

  or copy of yosemite it is it is being given the room to be its own thing sort [TS]

  of establishes an identity as well yeah you almost get the sense that it if [TS]

  there's anything that holds up as an analogy it's almost like the watch OS is [TS]

  to iOS with iOS was to Marcus [TS]

  you know that yes we're not throwing everything out the kernel it might be [TS]

  the exact same colonel there's there might be a UI kit that's doing driving [TS]

  in runs from like the iPhone runs from right but that it's it's just about base [TS]

  you know using the technology that makes sense to reuse but but stripping it down [TS]

  to a level that appropriate for this new dramatically lesser form factor but the [TS]

  strategic aspects of how the software runs couldn't be more different from the [TS]

  original iPhone where the original iPhone only had this tangential [TS]

  relationship with your Mac which was connect 30 pin connector and a USB cord [TS]

  to the to and you know the sink and Wade and have you know I still think it's [TS]

  almost seems prehistoric can't believe it's only seven years ago but that's the [TS]

  only way you got calendar on your phone or back to your Mac if you created the [TS]

  event on your phone that's the only way you could sync calendar events the only [TS]

  way you could see [TS]

  contacts it's crazy that you only had to do all that tethered but then once you [TS]

  untethered your phone was a completely iPhone was a completely independent [TS]

  device that had to do everything any kind of computations done on the CPU on [TS]

  the phone all of the drawing was done on the GPU on the phone and the watch at [TS]

  least for third-party software is largely just a projected screen where [TS]

  it's doing the least work possible it's almost like the web app solution for the [TS]

  original iPhone where it when you no longer connected to the Internet nothing [TS]

  can update your phones no longer in vicinity nothing can update [TS]

  absolutely let's take a break and come back and talk more yosemite but i wanna [TS]

  thank our second sponsor and it's another longtime friend of the show our [TS]

  good friends at lynda.com ly nba.com lynda.com isn't easy and affordable way [TS]

  to help you learn learn what well just about anything from programming to [TS]

  photography to design to audio editing even even stuff like negotiation skills [TS]

  they have classes on now to meeting the breadth of their library you instantly [TS]

  stream thousands of course is created by experts on software web development [TS]

  graphic design any of those things and watch them right on your computer [TS]

  fresh content those new courses added daily [TS]

  they work directly with industry experts and software companies to provide timely [TS]

  training often the same day that new versions releases of absurd products or [TS]

  services hit the market so if you wanna learn something new new version of [TS]

  Lightroom comes out guess what you can learn everything that's new from [TS]

  lynda.com right away [TS]

  easy-to-learn high quality easy to follow their video tutorials are [TS]

  produced at the highest quality courses are broken down into bite-size pieces so [TS]

  you can learn at your own pace and learn from start to finish or just find a [TS]

  quick answer they have beginning level stuff mid-level stuff and expert level [TS]

  courses and great great tools including searchable transcripts super super [TS]

  important if you looking back to find something that you knew you saw a couple [TS]

  weeks ago in a chorus and you can't find it and you know you know what it is you [TS]

  want to search for it well they've got it caused all of this stuff has [TS]

  transcripts you can make playlists and even her stuff like certificate so I can [TS]

  you finish your course you can publish in your LinkedIn profile certificate of [TS]

  which lynda.com courses you've completed they have mobile apps so you can learn [TS]

  on the go with your iPhone iPad even Android and if you get a premium account [TS]

  you can download the courses to your mobile device like your iPad or iPhone [TS]

  and watch them offline premium plan members can also download project files [TS]

  and practice along with the instructor [TS]

  so how do you get all this you pay for it by the video no one low monthly price [TS]

  you pay 25 bucks per month and that gives you unlimited access to over [TS]

  100,000 video tutorials the whole library you pay 25 bucks a month you get [TS]

  everything you might be thinking what 25 bucks a month that actually not ship [TS]

  that's that's that's a lot of money [TS]

  here's how confident lynda.com is in their service they have a special deal [TS]

  just for listeners of the show go to lynda.com ly n da dot com slash the talk [TS]

  show with the and for the next seven days you can access everything for free [TS]

  no credit card up front just go there [TS]

  lynda.com / the talk-show dunno your come from the show and for seven days [TS]

  you can watch everything they have unlimited data and and see for yourself [TS]

  how good the stuff is and that's how confident they are the the end of that [TS]

  period you're gonna jump at the chance to sign up for an account and stick with [TS]

  them really really good stuff I've I just for several things it's really [TS]

  really can't say enough just how high quality landed a constant ariel is so my [TS]

  thanks to them and check them out at lynda.com / the talk show [TS]

  you say how many machines they're running adverts don't I waited a year to [TS]

  upgrade from mountain lion to Mavericks on my podcast machine and I think I [TS]

  lasted a month before putting assembly on it I still have the they aired that I [TS]

  used to record the shows I come according right now using my old MacBook [TS]

  Air still runs the latest version of Mavericks and it's funny how it feels to [TS]

  me like it two years old [TS]

  yeah like I can't I was just thinking before we started recording it thinking [TS]

  about you know how long I how how how to date a minor realized I'm really only [TS]

  like still only like two months how to do but it looks ancient to my eyes just [TS]

  a wallpaper when you see the Mavericks wallpaper it it feels like a bygone era [TS]

  yeah I think so but does that to me it's the fonts you know and the heaviness of [TS]

  the buttons it's it's it's a much heavier word our expansion that's partly [TS]

  why I upgraded I just I I would look at it when I podcast and it would just look [TS]

  wrong to me it was officials I think more than anything else that encourage [TS]

  me to upgrade yeah I think I over the holiday break I'm gonna upgrade this [TS]

  mission to adapt can't think of a good reason to keep on around anymore either [TS]

  there's nothing you know it's really just had a laziness in a fact that I [TS]

  don't use this machine for much anymore I just happened to be all set up with [TS]

  the software used to record the shows and so it's sort of like it if it ain't [TS]

  broke don't fix it [TS]

  situation but it just staring at it looks ugly and I got the redness wife [TS]

  Kay iMac after the event I just couldn't run on see it and the other shipped with [TS]

  a ship with you and i was just all in [TS]

  I have also grown to be completely [TS]

  is quite so in love but completely accustomed to the system version of [TS]

  Helvetica as their system it's it looks so good on a red they were arguing [TS]

  whether you'd prefer to have something like San Francisco where the mythical [TS]

  Apple songs if they ever shipped it but they did a really great job of putting [TS]

  how's it going on on the Mac give any idea whether san Francisco is helpless [TS]

  and I've heard that it isn't enough that's true or not having heard from a [TS]

  lot of people but I heard an offhand comment that it wasn't I wouldn't be [TS]

  surprised if it's not but I have no no idea like the little birdies at told me [TS]

  about Apple sends a little birdie told me about San Francisco where I tell me [TS]

  about it didn't know about it in advance but but that told me that internally [TS]

  they were calling it in Vatika but nobody's told me whether they're one in [TS]

  the same and I can't help but think that then it's hard to interpret because it's [TS]

  almost like meeting smoke signals could just mean that this an optimized version [TS]

  of Apple's for the washer that's why they're considered different but it [TS]

  struck me that they were dif yeah the thing I found playing with the san [TS]

  Francisco is that it really only looks good [TS]

  very very small and from my hand on time you know months ago at the Apple watch [TS]

  event I thought it looked fantastic up close like just really really look good [TS]

  playing with it on my Mac now that we have the SDK it doesn't really look good [TS]

  to me at the sizes that I use font on the Mac is not optimized right and I [TS]

  tried the mentioned it a few years ago but I tried as I could get out then with [TS]

  a hacked versions of San Francisco that had metadata stat that make it look like [TS]

  they tell the system it's the system fun and if you put them in a guy I don't [TS]

  recommend anybody try this because it's working with your system you're on your [TS]

  own but more like what you do is you put these hackers and also its copyright [TS]

  violation in a direct violation of the terms of the SDK download that denial I [TS]

  did it all with the San Francisco fun and expressly not allowed to use it for [TS]

  anything other than developing lockouts [TS]

  but what you could do is go to find this project on github download these [TS]

  versions of the funds which are different from Apple's version is there [TS]

  some kind of metadata that said that tells the system hey this is the system [TS]

  fun you put him in / library / library funds / library / funds and you can't [TS]

  put him in your user fun fun not you know users your name [TS]

  library fines as the system won't look there for system the system looks first [TS]

  in / system library funds and that you know Helvetica system fun is still there [TS]

  you're not replacing it not deleting it or not renaming and moving it but then [TS]

  the system look and / library funds and find another system font Arial use that [TS]

  one incident she just put these files their log out log back in and Yosemite [TS]

  you know will draw as with the system fun it'll use it San Francisco so I [TS]

  tried it to see what it was like and it's it just doesn't work I get it not [TS]

  that it doesn't work like it's broken and it you know it's you know technical [TS]

  failure just statically it's just kinda right which is interesting as I didn't [TS]

  think I'd like of economic as much as I did but then after the Apple TV update [TS]

  which came much after you let me see announcing Helvetica Apple TV that is [TS]

  much more every time I see it I get a little reaction to it and it feels it [TS]

  somehow crazy to me how Apple has made it a fight that is available to everyone [TS]

  anywhere [TS]

  feel like they own it yeah I did it just when they use it it's it's such an [TS]

  established fun it's a classic need to feel some modern in the way they're [TS]

  using it but I don't think I at San Francisco to me it's it's completely [TS]

  designed I think for the watch and it's meant to be used to watch like sizes [TS]

  which are physically very very small like the biggest you ever gonna see text [TS]

  on your Apple watch is pretty small size it's it's what I've been constantly i [TS]

  used some previous shows with the vibrancy and you know some people turned [TS]

  it off it I've even gotten used to that used to seeing areas of red or black or [TS]

  or things and it just i i don't buy the argument that it brings a desktop [TS]

  through but it does sort of of make the whole system see more alive [TS]

  yeah I'm but I was no doubt that like Syracuse's mentioned several times [TS]

  there's no doubt that that's going to get toned down next year and the year [TS]

  after you know that they start out with taking an idea to the maximum level and [TS]

  then over the years dial it back to where it should be but there they you [TS]

  know Apple is it as a company tend to err on the side of taking an idea too [TS]

  far then take not taking it far enough and it's also their very first giant [TS]

  company they have a lot of respect for the singular designer vision designed [TS]

  just haven't had a lot of ideas in those ideas not all of them made it through [TS]

  but a lot of them did in a lot of companies it would have fallen to [TS]

  designed by committee very quickly so I think overall you somebody is been [TS]

  pretty pretty strong success yeah I agree completely and for all the bugs [TS]

  that I was a tad and you know it so many people I think I i think is somebody has [TS]

  been pretty stable and and you know deserves applause right from the get-go [TS]

  44 being pretty trouble-free if you were an early adopter we had a couple wifi [TS]

  patch and WiFi and Bluetooth seem to be something that just affects some [TS]

  percentage of people every time there's some security things even today they [TS]

  passed it was yesterday they're they're patching security now face whom he ever [TS]

  done before it's it's really a new agent in the delivery of Mac software yet [TS]

  today as we record recording on December 23rd [TS]

  and I might have rolled out I think it rolled out last night time but within [TS]

  the twenty-four hours it we're recording as as we speak there was a bug fix that [TS]

  Apple rolled out there for the first time ever they pushed to at least one of [TS]

  senator had enough Mavericks got the push but if you're running is somebody I [TS]

  got the notification gonna log in this morning it too said a security update [TS]

  was applied [TS]

  yeah and that's it it's like you know and I you know it's a lot of pressure [TS]

  for them because if they ever pushed one of those that did break things it it's [TS]

  going to be you know quite a scandal [TS]

  they're paying close attention to that stuff now but it's what we complain that [TS]

  they weren't being fast enough security updates and western point they just you [TS]

  pick up the pace yeah and I did you know that the thanks for that the applause [TS]

  for that is never as loud as the criticism beforehand so now it doesn't [TS]

  matter getting faster I can't help but think that with the Bluetooth and WiFi [TS]

  that it must must just be that the matrix of how many different wi-fi [TS]

  chipset there are in all the supported max that run yosemite multiplied by all [TS]

  the various chipset in the wifi routers in the real world is just it's just a [TS]

  testing nightmare [TS]

  you know Thomas through most likely that it works at all because it just happens [TS]

  over and over and over again I just run all Apple stuff and I've never had a [TS]

  wife who Bluetooth problem but I imagine you'd like you say we have every single [TS]

  vendor in there every single variant you gonna you gonna hit whatever bugs are in [TS]

  both those tax fairly often [TS]

  yeah I have Apple router downstairs and get the latest whatever extreme I don't [TS]

  know what they call it anymore but the one that's tall and have for years and [TS]

  I've never had been hit with those problems either because I'm surely you [TS]

  know every single standard Apple wi-fi chipset in a Mac does get tested against [TS]

  Apple's own routers [TS]

  I think the first in line right [TS]

  and I think that I'm max early I mean you see bugs without a with iOS and WiFi [TS]

  too but I do think it seems to hit the Mac morning things because the Mac [TS]

  hardware is not as unified as as hardware I think I player to the first [TS]

  iPad we didn't see a bunch of people complaining about wi-fi it seems it [TS]

  launched yeah I get the feeling that like supporting why fayed the driver [TS]

  level is you know sort of like supporting IMAP you're writing a mail [TS]

  client which it in every single IMAP server has like a different [TS]

  interpretation of the IMAPS back at some level there's no way to just write a [TS]

  generic IMAP client every IMAP client it gained any popularity because it hasn't [TS]

  you know it's actually useful effectively as you know you know I'm [TS]

  server by server list of exceptions and stuff like that which was the big [TS]

  complaint about male and maverick's specially was Gmail's eccentric tees up [TS]

  late word IMAP implementation in now at yosemite don't hear that very much [TS]

  anymore either [TS]

  now you don't think it's I think they've cleaned up pretty well where we at the [TS]

  calendar year I think we're heading towards the iPhone 66 + event yeah which [TS]

  was also the debut of the wider bigger and bigger and then small and Apple pay [TS]

  ya I in the demo area they had the iPhones laid out the head the iPads [TS]

  Apple watch laid out and then they had a whole area where you could go and see a [TS]

  paper within the app and a simulated check out station and I do think that's [TS]

  a good example of how how difficult this you know and broad broke strokes how [TS]

  difficult apple and you know anybody else in the industry but how it's not a [TS]

  month to month year-to-year gain its decade-long game because even with Apple [TS]

  pay you know it's intertwined with the iPhones 6 because it's the iPhones 66 + [TS]

  the only phones at work without pay at least it retail terminals [TS]

  and you know you had to have touched I D first so that was the year that goes [TS]

  back a year ago to the iPhone 5 [TS]

  you had to have it and it had to work really well so that starts a year ago [TS]

  now this year you've got the two new phones that have NFC built-in and the [TS]

  rollout in the retail stores of the terminals you know that accepted but [TS]

  you're still talking about service that only works two months and for people [TS]

  who've bought a brand new top of the line iPhone within the last two months [TS]

  right like the real the real Apple play is 23 years ago when eighty-five percent [TS]

  of active iPhone users are using something I from six are doing it it [TS]

  shows the patients that Apple has been something that shows how for example NFC [TS]

  lot of their competitors was just a chipset they would just throw it in [TS]

  there they really care you did with it [TS]

  different manufacturers would do different things where Apple there's no [TS]

  such thing as a chipset it's a feature set and the experiment with NFC a [TS]

  prototype of the NFC for years they just never ship that they didn't have a [TS]

  feature set that needed it [TS]

  not the curiosity and might be a benefit but actually needed it as a core [TS]

  technology in the phone and when they did they put in a CNN they shipped it [TS]

  and it took until iPhone 6 for that to happen but like you said they had to [TS]

  have passbook they had to have such idea that have all these things in place and [TS]

  then when it made sense as a product to get shipped yeah I i've heard about NFC [TS]

  for iPhone I think as far back as 2009 which was the year that the 3G S came [TS]

  out and that when that was heard that we would have it wouldn't been right before [TS]

  I would have been like seven or eight months before that it was a maybe for [TS]

  the next iPhone clearly you know obviously did not happen and I think I [TS]

  think ultimately you know why not and then again it was a recurring thing like [TS]

  2009 maybe 2010 definitely maybe Apple is very very interested in NYC [TS]

  so that would've been the iPhone four you know it wasn't there and I think it [TS]

  was always you know is that there was no story behind it right there's no [TS]

  whatever our house is actually gonna be useful to people in the real world they [TS]

  would put politics almost any anything that you can find a blog post about that [TS]

  makes even the slightest logical sense Apple will put a taped it like when they [TS]

  say max make no sense for multitouch is not because they're just daydreaming or [TS]

  saying if the sake of saying it is because they built it they spent a lot [TS]

  of time trying it decided it was an experience they want to ship and its in [TS]

  one day maybe it will be in with NFC it was in later stage prototypes for [TS]

  different phones and they're trying things in there like you said no story [TS]

  so it didn't ship and then as soon as they had a really compelling story which [TS]

  was out that's never fun we have no so tying it in you know the iPhone 6 [TS]

  announcement with this week's news there's another rumor that came out of [TS]

  Asia some analysts that that Apple is considering a for a new four-inch iPhone [TS]

  for next year to see that [TS]

  MacRumors had it I think the name the guy came up with it was totally stupid [TS]

  he called it the iPhone's success many [TS]

  a 6-2 I think the name would be the clearly a be the iPhone succeed right I [TS]

  think it almost certainly would be the iPhone 6 see and if not see then there [TS]

  may be kinda be success minus success and success plus use them to try that [TS]

  math knowledge into the ground and they'd actually spell it out like I [TS]

  think again I'm I'm almost positive but I think it's very likely that Apple's [TS]

  prototyping four-inch iPhone because they put a type tons of different sizes [TS]

  was interesting to me as I heard you say that on a previous show it might have [TS]

  been two episodes ago i three episodes ago and I was curious to know what [TS]

  Android people thought of that caused their phones I mean they're their [TS]

  version of the HTC One many was I think snow five inches or something and I [TS]

  asked me away their demand for four inch Android phones I heard cricket at No [TS]

  four point seven is the smallest we never lied to me that doesn't mean Apple [TS]

  should make one that means is probably a segment of the market that is totally [TS]

  underserved by the volume vendors and that there is opportunity for people who [TS]

  are distinguished or or have very specific taste and and would enjoy that [TS]

  size I think the mags and this isn't based on this guy's reporting this is [TS]

  just my I close my eyes and think about the way Apple thinks and the way Apple [TS]

  has acted over the last seven years and I think it's probably true but I also [TS]

  think they're calling it the six see whether they call it that are not tell [TS]

  you exactly what it's going to be as I think it's going to be an A eight you [TS]

  know this year's a aid and a camera like this year's camera it's gonna be [TS]

  effectively and iPhone sex shrunk to four inches whereas the iPhone 6 access [TS]

  and success plus if they call them that will get a 90 get a better camera and [TS]

  you know whatever the 2015 technical improvements are so that you'll be able [TS]

  to buy a four-inch iPhone next year and you'll have touched I D and you'll have [TS]

  a poor pay and you'll have any aid you have a camera like the one we have today [TS]

  but if you want the top of the line if you want the newest the latest and [TS]

  greatest camera if you want the latest and greatest system-on-a-chip you're [TS]

  still going to have to go four point seven or or 5.5 it makes a lot of sense [TS]

  the same reasons that cause the iPhone 5 CCAP was always called the cheap iPhone [TS]

  and Apple never makes cheap products but they wanted to make a popular iPhone I [TS]

  wanted something that was sit on the shelves not like a blockbuster movie but [TS]

  like a TV show that people could buy any time [TS]

  but it also let them shut that down to the bottom line much faster they would [TS]

  have to leave an iPhone 5 there and the same logic makes sense to the iPhone 6 [TS]

  seed to build a move that down the product line faster and make out became [TS]

  more accessible to more people and have it in more parts of their product lineup [TS]

  yeah and I think the other thing that they don't want is that third pricing [TS]

  tier that starts it because that's the other thing if you do want a new foreign [TS]

  phone next year I do you know if I'm right that it's going to be the 2014 [TS]

  tech technical stuff you know they cameras at the upside will be there [TS]

  you'll save money cuz I think it'll start at $99 on a contract and you know [TS]

  it at all contractor will be $100 less than the success of four point seven at [TS]

  the 199 market orange just based on human behavior has to be cheaper [TS]

  yeah the thing that I think they wanted to get away from is having that $99 tier [TS]

  and i speaking in the subsidized terms but the $99 here look virtually [TS]

  identical to the 199th ear right that's what the six or the five see did is they [TS]

  you know it had exactly the same tech specs almost to a tee as the iPhone 5 [TS]

  but it looked different and some people you know obviously some people thought [TS]

  it looked better I know people who bought it because they wanted a colorful [TS]

  fun but it's still even if that's the case then you know good for you you save [TS]

  two hundred bucks but I don't think Apple liked it we're up until the five [TS]

  she was introduced the the $99 option look i'd or nearly identical you know [TS]

  they're obviously some certain tells that you could tell that i phone 4 from [TS]

  for us you know the antenna banter it certainly different slightly different [TS]

  points and earlier that when they first started keeping the year old phone [TS]

  around the 3G and 3G s you could tell them apart because I the word iPhone on [TS]

  the back was written shiny letters instead of flat letters show the other [TS]

  night as part of this team of having the new iPhone right now I told you think so [TS]

  you know and it's an Apple wants to enable that that's why I think that [TS]

  you know I don't know if I don't know if an iPhone 6 see would be plastic like [TS]

  the five see I wouldn't be surprised if its metal and rounded you know with [TS]

  rounded corners like the success in six-plus but just the size of it would [TS]

  tell you that it's you know the lesser model yeah it was funny with the iPhone [TS]

  5 even though Apple rebuilt it from the atoms on up it was boring the minute [TS]

  they made it in cold you know people first made fun of it and then everyone [TS]

  complained they can get one it's still hard to get and I funds yeah they're [TS]

  still I didn't know that I was listening to ATP in Siracusa talking about it its [TS]

  supply still hasn't caught up with demand [TS]

  Milton's been trying to get them for weeks and I think it finally call in [TS]

  favors try to get them shipped there is because people who leave Apple have no [TS]

  idea how to get a hundred people get their phones just they've never had to [TS]

  deal with carriers or with retail stores and it sounds like some of them you know [TS]

  as much as 11 and equipped to deal with the horrors of retail shopping let me [TS]

  see if I get a six and space grey getting some fries and [TS]

  I want looks like I can get I can get 228 gigs is available three to five [TS]

  business days [TS]

  the six plus is harder than a second but they're starting to fall into a more [TS]

  about which is create mean as much as people complain about about the iPhone [TS]

  you still can't get them there is their complete the supply constrained from [TS]

  months after launch [TS]

  yeah just crazy and I think that you know but I still think that's pretty [TS]

  interesting that they're at a point where they still don't catch up [TS]

  supply demand until after the holiday and year after year to its not a [TS]

  decision saying they're making more and more money off the iPhone what's left I [TS]

  guess we have the last event of the year which would be the iPad air to Yes and [TS]

  No seventy mile in the rain iMac right now I magnin it really sticks out to me [TS]

  I style [TS]

  I style [TS]

  of the iPad air too I still think I think it's an amazing device but it's [TS]

  it's a refinement of the iPad air whereas the right now [TS]

  five came back is to me like a new a new we are the two things that are similar [TS]

  to me about those devices are that with the iPad here to Apple started making [TS]

  their own GPUs in like an Antec first thought it was a six core imagination [TS]

  chips they later realized that it wasn't a court one which was totally [TS]

  theoretical until Apple made it it wasn't just a design they actually took [TS]

  the architecture built their own custom GPO and even doing CPUs for a couple of [TS]

  generations of God swift and they had cyclone cyclone to but now they're doing [TS]

  the entire chip almost disease in house at Apple and then you look at the iMac [TS]

  and they made the timing controller right that they made fight a possible in [TS]

  a computer when intel has not yet shipped sky lake or or Thunderbolt three [TS]

  or anything so they are there again they're making more and more of the [TS]

  internals of their machines [TS]

  yeah and that's interesting to me that they've done it for the iMac because [TS]

  they've they've they've had this economy of scale with iOS devices because even [TS]

  as they've expanded the lineups and they've gone out to iPhone sizes and you [TS]

  know there's two iPad sizes and there are cellular and on cellular versions of [TS]

  the iPads but for the most part it still at in terms of what actually knew this [TS]

  year it's a very limited number of SK use right and and they share a lot of [TS]

  stuff you know that the iPhone 6 in six-plus are really very very there's a [TS]

  slight difference in the camera with six-plus camera has optical image [TS]

  stabilization so that's a different part but it's the same a CPU and its dunno [TS]

  just the stuff that has to be different it's different you know different [TS]

  display [TS]

  because it's different sizes different pixels but that they've had this great [TS]

  economy of scale which lets them do these things like you're saying like [TS]

  build their own systems on a chip and not share it with the rest of the you [TS]

  know how these things that are available to anybody else in industry it's [TS]

  interesting to me that they've done it with the iMac to which is clearly lower [TS]

  volume I mean without question i mean i think all IMAX together are just a drop [TS]

  in the bucket volume wise compared to iPad or any iPhone or iPad model but the [TS]

  retina one in particular [TS]

  existing only at the top of the product [TS]

  what he called the product yeah the pyramid right it's only the best option [TS]

  the good and better ones are still none rendered because the retina display you [TS]

  know it's it's this weird combination where it's in one sense it's remarkably [TS]

  inexpensive because famously like dell has a five k displayed [TS]

  25 K display they came out of the month or so ago but it's it requires to [TS]

  display port connections but it costs as much it costs as much or more as the [TS]

  whole imma yes right so she'll come out of the five k display we're just the [TS]

  display and forget about whether you need to know how you're going to [TS]

  actually run it and that you need to display ports and all that are you gonna [TS]

  get graphics cards how you gonna get to you how's everything at work just forget [TS]

  about it just the display itself costs as much as the whole iMac which includes [TS]

  a pretty killer computer and the crazy thing is Apple if you ask me 50 ten [TS]

  years ago you apples not a chip that they're not an Intel the night at MCA [TS]

  said on any one of these companies in they got the 64 bit first and now [TS]

  they're they're making chips are just pushing the industry forward and they're [TS]

  not a peripheral maker but they're doing with the original ipsi makin' now with [TS]

  the fight k iMac they're making displays that is pushing the industry forward and [TS]

  the the iPad here too is so overpowered that you could arguably say you know [TS]

  guys relax top but instead of that out just sayin run get as far ahead as fast [TS]

  as you can and just keep going to push the state of this technology because it [TS]

  will filter down and we will figure out a way to make all the stuff super super [TS]

  important to do things that nobody else can do [TS]

  yeah and that's turning the [TS]

  industries model on its head where from the outset from the very beginning of [TS]

  personal computing through recently the model was that it's this commodity [TS]

  market where you buy CPUs from Intel graphics cards from and video or whoever [TS]

  else Radeon I guess you know but there be graphics company's there'd be memory [TS]

  makers you know there'd be hard drive makers and you just put all the you know [TS]

  if you wanted to make computer you pick and choose get this salad bar right I [TS]

  guess yes totally like a salad bar but everybody else could get them to and you [TS]

  could make deals in depending on your volume ensure you know Dell and HP as [TS]

  higher volume vendors good to have some sort of leveraging priority versus you [TS]

  know ask the smaller by market share [TS]

  PC maker you know but it was that what you were possible what was possible to [TS]

  do though was limited by these specialists so if you wanted to drive of [TS]

  5 k display you were limited unless you can get somebody that you know the less [TS]

  the state of the art in the graphics industry was a graphics card that could [TS]

  push that many pixels and a connector that could carry them whereas Apple has [TS]

  started turning things like that on its head and it doesn't matter if the [TS]

  industry can't do it yet the state of the art industry they just made their [TS]

  own and made it work and it's not available to anybody else that's like to [TS]

  do things that other people can't do we'll go back to your only apple pie [TS]

  piece from WTC [TS]

  yeah I think it's you know probably the best piece I wrote this year I think [TS]

  it's the only one that really do or at least the one that has the most [TS]

  dangerous even lo these many months later I think it's it's if anything I [TS]

  underplayed yeah i think is true and I think when we like next year we already [TS]

  mentioned maybe there's a bigger iPod but maybe there's software and services [TS]

  that go along with that in having two gigs and having an Arctic or GPU makes a [TS]

  lot more sense you next year that makes this year but it allows people who buy [TS]

  the brand new iPad here this year to not feel left behind when the newer devices [TS]

  are newer software ships I and i still can I keep thinking about 64 bit for [TS]

  mobile and you know nobody else has it I mean there's some chips that are passed [TS]

  capable of it a friend right but it certainly is far from mainstream the [TS]

  Nexus 9 I think ship with it just because they decided they had to have [TS]

  they couldn't wait any longer to get 64 bit of the door but it's not in Tucson [TS]

  army Intel right at the nexus and i know i think is X 84 I think I think it's [TS]

  called combat a double child I don't know either way though it certainly [TS]

  isn't like a mainstream thing but to me it's it's it's 64 bit came out of people [TS]

  complain all this north four gigabytes of memory Apple's just wasting it but it [TS]

  turns out that the arm VA instruction set was so much better and the security [TS]

  that they could use enabled all the touch I D stuff there was just so many [TS]

  other things about building that chipset that 64 bit was almost a bonus for them [TS]

  the same way three quarters on the iPhone 6 is almost a bonus in eight [TS]

  quarters on the eye on the iPad here to there doing it because they can is no [TS]

  reason not to so why should we do it right it just goes hand in hand with the [TS]

  new instruction set which is really whether performance went come from not [TS]

  the Matt not any sort of magical going from 32 to 64 on any hypothetical [TS]

  platform magically make things better [TS]

  it wasn't like that it was a very very practical you no harm there are new ARM [TS]

  instruction set is way better it gets rid of all sorts of legacy craft [TS]

  you know that dates back to the early days of armed when it was powering [TS]

  things like the new Palm Pilot and stuff like that is just so many benefits right [TS]

  and everything that the computer engineers have learned since then about [TS]

  how to make efficient you know instruction set for computers and you [TS]

  know and what what is it that a modern compiler wants to see in an instruction [TS]

  set to to generate efficient code and it was you know rewritten from scratch with [TS]

  all this craft gone and all sorts of new stuff to help modern compilers you know [TS]

  in there and here we are over here later instead Apple still the only mainstream [TS]

  you know device that has and we have swift and we have medals when you put [TS]

  those technologies all together eventually the performs a good way [TS]

  beyond which is the hardware delivers yeah and I think that those two things [TS]

  you know Swift is obviously knew for 2014 medal is new for 2014 and I think [TS]

  they get to the heart of what what what is Apple going to be like as a big [TS]

  company with a with big weapons to swing around and you know obviously and I [TS]

  guess said that the watch the the canary in the coal fine I'm looking for is [TS]

  hubris you know and obviously when a company gets bigger it tries to do more [TS]

  on its own I mean Microsoft famously you know it does everything on its own you [TS]

  know their own you know they're the only company that he's back to enter just [TS]

  little details like that they use backslashes and said the slashes between [TS]

  directory paths to you know having had their own you know developer tool chain [TS]

  and their own programming language you know [TS]

  you know but they did more than that I feel like when Microsoft was at its [TS]

  height in a nineties you know is the fact that they expanded into things like [TS]

  co-ownership of slate.com the founding of MSNBC you know they wanted on a cable [TS]

  news network right why would Microsoft want to get involved in cable news you [TS]

  know but I feel like Apple as they try to do more and more on her own [TS]

  it's only in the name of enabling features that would be better for the [TS]

  products they're already making greatly enterprise they decide to create an [TS]

  enterprise company or by another bus company partnered with IBM to let them [TS]

  do what they did well right now that's a great it's a great example of that they [TS]

  didn't create this new enterprise division within Apple which is outside [TS]

  their expertise and then and risks losing their focus you know if Tim Cook [TS]

  wants us to know wants to make a big bat and and do this he doesn't have to spend [TS]

  anywhere near as much attention on it as you know has he wouldn't this world [TS]

  where they're willing to say you know what we just want our devices to be used [TS]

  in the enterprise will let IBM handle how to make the sales and how to write [TS]

  these you know these absurd amount for the market is a perfect example a much [TS]

  better than buying a city or something that is going on the imaginary people [TS]

  always went up to my right and swift you know is an example where they're not [TS]

  they didn't create a new programming language to change computer science it's [TS]

  not you know if anything that the critiques from people who are like [TS]

  programming language critics is that it's sort of a boring language there's [TS]

  nothing outlandish about it there's nothing novel about it it's just nice [TS]

  simple language link in an Internet not that there aren't clever things under [TS]

  the hood and like the fact that [TS]

  you know most of the languages designed it is defined in the runtime not in the [TS]

  language itself the language itself is super super minimal there's something [TS]

  you know artistic about that but effectively it's just what kind of [TS]

  programming language would you write would you want to enable this sort of [TS]

  software that Apple wants to run that's it it's just a very very practical [TS]

  language you know and what you get when you have a language that's led by the [TS]

  compiler guy Chris ladder for a company that lets the compiler Kylie language [TS]

  right but it's sort of the opposite of the sort of hoity-toity academic [TS]

  language is that you know with the new programming languages that I remember [TS]

  when I was young and college in the nineties where it was all led it was you [TS]

  know the the practical utility them was completely extracted it was all [TS]

  philosophical in terms of what was driving the decisions behind its a [TS]

  language designed to be used by Apple and and sooner rather than later [TS]

  yes very much so very much designed you know as Syracuse's pointed out an ATP [TS]

  it's we've already one thing we've got there is not going to budget we've [TS]

  already got these frameworks the cocoa frameworks and interior gonna start with [TS]

  all new frameworks maybe they come up with a new language but it's got these [TS]

  frameworks that are you know have these you know that are already designed and [TS]

  already have these these design patterns what type of new language would be used [TS]

  that would best leverage them and that's one of the things that I really like [TS]

  about the way that Apple is running now they're not they don't have to restart [TS]

  everything again they can do something like a Dell OEM and an ad swift and do [TS]

  these things that take them further without having to destroy or stop [TS]

  repeated artificial break between what they had before it's like they're [TS]

  swapping the parts behind the scenes if not paying attention he may not even see [TS]

  it but it is a tremendous benefit overtime and metal likewise you know [TS]

  it's it's it's the only as a sort of thing you can only do when you have a [TS]

  big user base Microsoft famously is done that with the [TS]

  direct tax you know where my case you know it's you know sustained to this day [TS]

  the their leadership and PC gaming you know if that probably no area of [TS]

  computing where they're stronger than your PC gaming and they're able to say [TS]

  here's you know here's the graphics language you're going to use and that's [TS]

  it and they can do that because they've got the footprint Apple couldn't do that [TS]

  all you know ten years ago with the Mac I mean it's still not on the Mac but [TS]

  they couldn't and I don't think they could have it would have really taken [TS]

  off in 2008 or 2009 they really needed that massive hundreds of millions of [TS]

  users base and this you know this [TS]

  defacto position is like the leading handheld gaming market and now it's not [TS]

  like they're forcing it down developers throat there you know you don't have to [TS]

  use it it's not like they're doing baby said like oh next year if you don't use [TS]

  if your game isn't using swift it won't be in the App Store it's something [TS]

  developers want to use though because it's it gives them better performance [TS]

  and less than hit you know a huge number of their users and it was something that [TS]

  they could announce at WWDC while they were announcing that the 405 biggest [TS]

  game engines in the world we're all supporting it so for most developers [TS]

  they couldn't get it for free cause the engine that they're already using is [TS]

  just now getting the benefits of all of that right now and it's definitely a [TS]

  I guess that it's in in broad strokes it's the sort of thing Apple can only do [TS]

  now that they're big and the market leader in that wouldn't it just wasn't [TS]

  possible in the old days when they were the little guy on the sides when the [TS]

  Adobe and Microsoft could say no when I can support your [TS]

  you're a city yeah that's it you know perfect example right although the [TS]

  rhapsody thing was a little bit more it's funny because they were a little [TS]

  bit more adamant back then we're in her initial proposal with adamant [TS]

  with Rhapsody was your going to rewrite your absent cocoa or else you have to [TS]

  run in this little little ghetto environment whereas you know even with [TS]

  swift like I said they're not saying you have two games left even though they [TS]

  could really I mean I think they could get away with it but you know they're [TS]

  not because I feel like there's a humility to them i mean absolutely you [TS]

  get people like you know Brent Simmons now you gotta play around in blog about [TS]

  their experiences within the benefits everybody has a built-in they don't u [TS]

  bettas way Google does but the way they're releasing it gets a lot of [TS]

  people a lot of time to weigh in beyond the five hundred people at Apple menu [TS]

  about it [TS]

  let me take a break here thank our third and final sponsor of the show and it's [TS]

  our good friends at over it shows the ER however is I say this without any [TS]

  hesitation the world's best way to manage and buy domain names their domain [TS]

  registrar and they're the best they really are [TS]

  they've been around for a long time they've been around I think fifteen [TS]

  years maybe even more they have tremendous customer service they have a [TS]

  no gimmick no upsell no skinny buying process they have great search for [TS]

  domain names they have great tools to help you if the one you're looking for [TS]

  your first gases domain name you want you type it in and it already taken and [TS]

  Dubner the top level domains words available or why they have great tools [TS]

  to help you find one [TS]

  a similar domain name that you do want less than five minutes with however you [TS]

  can find a domain name you want get it up and running all you have to do a [TS]

  search for keywords and they'll show you the best options if you've ever [TS]

  registered a domain name anywhere else and I'm guessing that the number of [TS]

  listeners of the show who own just one domain names probably minimal I mean I [TS]

  think most of the people like me or have a problem and have too many domain names [TS]

  most of them in use but if you have registered a domain name anywhere else [TS]

  you know that most of the other registries out there make it a really [TS]

  unpleasant experience they make it complicated just by what you really need [TS]

  to try to upsell you with stuff you don't need on your way to the shopping [TS]

  cart to double check that they haven't already inserted something that you [TS]

  don't want in there and they make you pay extra to upgrade true things that [TS]

  should be included like who is privacy and you have to pay extra to have to get [TS]

  your who is [TS]

  record made private it's just part of the service they offer because who [TS]

  wouldn't wanna made private I remember years ago used to be here who is [TS]

  registry had to have your home phone number in it as an active working phone [TS]

  number and then telemarketers could just go through whois Records and get a list [TS]

  of working phone numbers you don't want that you want privacy [TS]

  just gives it here for free here is the most amazing thing is I say this every [TS]

  time that is part of the show they have what they call part of their technical [TS]

  support is free [TS]

  Valley transfer service so if you've already got domains and some other [TS]

  register if you're willing to give however your login information tier to [TS]

  your registry kind of the other register they will just move your domains over [TS]

  from your old registrar to your new one at however and take care of all the [TS]

  stuff that needs to be changed the DNS and all that stuff [TS]

  this is all there there Valley transfer people do their experts in moving [TS]

  demeans you like me probably are not an expert in moving domains and when you do [TS]

  it you make a mistake with DNS you can ruin your day you could knock your [TS]

  website offline for the day before when you fix it propagates to everywhere they [TS]

  cut the bad stuff just amazing [TS]

  no way no hold no transfer technical support you just call him up to come up [TS]

  on the phone and the answer the phone like a person answers the phone [TS]

  amazing so where do you go to find out more go to Harvard ID com and use this [TS]

  promo code promo code for my show this week is Scotch like the beverage SEO TCH [TS]

  use scotch as your however as your promo code at her [TS]

  and you'll get 10% off your first purchase by going to have a common type [TS]

  in that promo code can't recommend them highly enough great things you had time [TS]

  to burn over the holidays and you got your your domains tied up at some shitty [TS]

  registry go to her sign up use that code scotch and move your domains over you'll [TS]

  save money and annual your email me and I'll say I can't believe I didn't move [TS]

  my stuff over 200 before thanks to her drinking a good got slightly only when [TS]

  I'm out with you and I that's the time when I get the ribbon in the sky ch [TS]

  have had any Scott slightly remember like a Christmas applicants yeah that's [TS]

  it I think they would ask for 2014 interview I think there are two things [TS]

  that we could catch on quickly one is the Tim Cook beyond is running an apple [TS]

  but the the movies made towards the inclusivity and towards equal [TS]

  opportunity I can think of that I think that's it [TS]

  absolutely baby gear for that and that his essay I think was just absolutely [TS]

  pitch perfect just his own version of you know thoughts on and but it was so [TS]

  much more personal yeah I think even if he hadn't written out and come out [TS]

  himself as gay this year I think it would still be worth talking about the [TS]

  inclusivity and etc that he's land and that Apple has pushed this year its [TS]

  traffic and it reminds me of the story they heard [TS]

  Scott Forstall whether he really wanted to make out with a more inclusive [TS]

  company and he believed that in order to hire morning with whatever city you had [TS]

  to have more diversity in the hiring process so when he would get they had [TS]

  terrific female engineers Kimberly famously but terrific female engineers [TS]

  on the Safari team for example and they would they would not only send them on [TS]

  their resumes but they would send them out to be on the job hunt seat to the to [TS]

  the colleges because they knew that they would come back with a different [TS]

  perspective [TS]

  and we we haven't seen tremendous spread that effectively huge swing in the [TS]

  amount of women or minorities in jobs in Silicon Valley but we have seen [TS]

  improvements and I think with Apple's report as disappointing as a result [TS]

  might be too many people the exposure that it gets in the willingness of [TS]

  people to want to make it better I think we're huge this year [TS]

  yeah and I think it's again another one of those things where I think you can [TS]

  really just take Tim Cook at his word and it's no euphemism it's not just you [TS]

  know trying to say what people want to hear I think he means it where it a he [TS]

  thinks it's just right it is the right thing to do but be that that that fierce [TS]

  competitor in him [TS]

  you can tell when he says it that there's there's obviously so much [TS]

  untapped talent outside the white male engineer you know whites and Asians [TS]

  everybody else women people of color men and women it's the talent is out there [TS]

  and Apple is starved for talent and they want it you know so there's in addition [TS]

  to the the the Justice ankle you know that it's the way it should be that [TS]

  people don't feel welcome in the industry but there's also just a purely [TS]

  competitive aspect to it in its it was there with Tim Cochran here at the [TS]

  shareholders meeting in the guys stood up and said why you waste basically said [TS]

  why are you wasting my money on environmentalism and accessibility and [TS]

  Tim Cook said you know that this stuff matters and if you don't think it [TS]

  matters just get the hell out of stock right it was a guy brought up are alive [TS]

  and you know and it's fascinating that Cook God is angry as he did and said [TS]

  everything we do is in about the bloody our ROI and it's funny that he said [TS]

  bloody cuz she said you know clearly he's not British he's the coolant leak [TS]

  we'd expect that from Steve Jobs Steve Jobs bombastic but Tim Cook always [TS]

  looked like he would just sit there with laser beams in his eyes and that for him [TS]

  is hugely emotional right it wouldn't be surprising if Tim Cook Steve Jobs had [TS]

  gotten angry [TS]

  Cheryl whereas Tim Cook is the guide think no matter what any crackpot [TS]

  shareholder would say he's not going to get angry but he did that clearly [TS]

  angered him and I again like when I think the financial times and named him [TS]

  their CEO of the year there was somebody so far but the one that I linked to I [TS]

  remember that they led there there here's why [TS]

  with that anecdote and I think in hindsight it was the most telling [TS]

  anecdote of the year [TS]

  you know in terms of Tim Cook being unscripted yes you know I think in terms [TS]

  of what was scripted and what was planned his you know his coming out as a [TS]

  business week was probably head but that moment at the shareholders meeting I [TS]

  think was the most telling impromptu yeah and you know it really made me [TS]

  think it's strange to say that made me think a lot more because it is hard to [TS]

  tell he is so controlled in public and so on message and so on point any such [TS]

  he's so gifted as a thinker and someone who seems controls logistics and all [TS]

  these things to see his emotional response it added a whole new dimension [TS]

  to him as much as a CEO person yeah I think absolutely and you know and i [TS]

  think thats its also a to me a sign of the long-term thinking that Apple you [TS]

  know under jobs in OH constantly you know consistently since the since the in [TS]

  the post next reunification era you know that they've been a long term company [TS]

  that's looking at building a company that's going to be here for fifty or a [TS]

  hundred years you know that's going to outlive everybody who's at the company [TS]

  today and there's really do think that that's what they're looking at that [TS]

  they're trying to build an institution that's going to still be here when Tim [TS]

  Cook and Phil Schiller and Angela Ahrendts are all long retired and you [TS]

  know frankly in the grave and how do you do that what you don't do it by sweating [TS]

  the ROI on every single thing you do and it's you know it is going to that [TS]

  and I think it's probably won't burn them up is it's not like Apple you know [TS]

  has dipped into low profit and they're still spending money I think it was [TS]

  particularly with the the the clean energy for the data centers and spending [TS]

  money on day in a worrying about things like their environmental impact on [TS]

  global warming or climate change for everyone carbon footprint yeah it [TS]

  definitely struck a chord with in it it was a good court to instruct and you [TS]

  know the whole you know social equality angle is as clearly I don't think steve [TS]

  Jobs was against it but it's you know Apple is clearly as a company is clearly [TS]

  more outspoken about it now than they were under what job seem to believe that [TS]

  all that stuff was deeply personal charity charitable donations and support [TS]

  for causes was something that he believed that Apple paying that people [TS]

  could let people spend their own money on but it wasn't at a corporate level [TS]

  where Tim Cook you know he do you took a poll on the Gay Pride Parade he's put [TS]

  Apple behind equal employment legislation he's really believe that the [TS]

  power and and wealth of Apple can be used for more than just generating more [TS]

  power and wealth no absolute and what was your second thing I said I was gonna [TS]

  talk about the apt to myself if you like it's a bit of a downer 1000 wrong order [TS]

  he said that was ok right with [TS]

  well today view widgets that people in short it was like Apple introduced these [TS]

  today's view widgets and WBC and then you know I think they might have even [TS]

  literally said we can't wait to see what you guys do with them and then they saw [TS]

  what people were doing with them and rejected a whole bunch of the most [TS]

  clever versions of them who was it was it was James Thompson AP calc yeah that [TS]

  was simultaneously being promoted in the App Store with a banner for great new [TS]

  uses of today view widgets because the image he added a calculator so you [TS]

  without even opening the app right that today view if you put the P calc why [TS]

  didn't you could just do your calculation right there was being [TS]

  promoted as a great new widget at the same time that like the review team had [TS]

  contacted him and said you know what that outside the bounds of what we [TS]

  intended to enable so you're gonna have to submit a new bill that takes it up [TS]

  and it it sounds from the outside it looks absolutely insane and I think it's [TS]

  worth explaining not to excuse it but sort of to explain it so extensibility [TS]

  is this huge new feature and everyone is trying to ship iOS developers trying to [TS]

  get their apps approved in App Review is so it's the worst time of the year to [TS]

  work in a preview and they bring in as many people as they can and they try to [TS]

  get as many apps as possible on to the store and as soon as an app is approved [TS]

  and this is all wonderful shelters or that is that moves to any Q's work with [TS]

  have a bit at oriole and they need to program the entire app store promotion [TS]

  for all that stuff and all they see is approved they have no idea what might be [TS]

  going on behind the scenes flies approved its fine for editorial and then [TS]

  when things sort of slow down again [TS]

  people who are higher up in App Store of you who have a lot of ideas about what [TS]

  they believe in these sincerely believe that certain things about experience and [TS]

  whether a button will confuse an average user or whether someone is spending time [TS]

  in Notification Center and they're not supposed to it supposed to be a quick [TS]

  onto it and they care alot about these things and I'll flag it and then it'll [TS]

  get removed and it won't make any sense and developers will appeal and I'll go [TS]

  to a higher level and it might end up on the executive review committees desk and [TS]

  they might say and its fine stop worrying about it [TS]

  and put it I think extensibility was so new that it created a disconnect between [TS]

  what was technically possible and what people who'd been in a preview [TS]

  slightly higher level for many years top should be the experience on the system [TS]

  yeah I think that's a very good way to put it and I think maybe the transmit it [TS]

  was transmitted right yeah that had the sharing two storied services like [TS]

  box.net Dropbox and I i Cloud Drive you know completely within the didn't didn't [TS]

  use any non private or public API's all public API is the shearing sheep itself [TS]

  was moved to everyone sent to send to they don't have any control over its [TS]

  part of that hole in her application communication that enables so many of [TS]

  these continuity features one sheet account line item veto certain services [TS]

  right because the system is drying it which is why Apple is opening up [TS]

  seemingly opening up and letting you do these things you couldn't do before and [TS]

  then they were told you can you can't do this for iCloud drive you can't send [TS]

  anything you you can't send anything that wasn't created in europe it your [TS]

  own apt I Club Drive which meant like you said because they don't have line [TS]

  item veto on the services that are listed that you had to take out the [TS]

  whole thing and now the app couldn't send to anybody including Dropbox or box [TS]

  or anybody who Apple doesn't care about [TS]

  whereas it almost seemed like it was exactly why they added that sent to in [TS]

  the first place so that you could do things like that again when you look at [TS]

  it from certain perspectives and I'm not supporting productive thing I can [TS]

  understand is that they didn't want the line item veto because they think that [TS]

  they can be disputes within companies that would cause one company to sort of [TS]

  remove a competitor or removal service and that's not to the benefit of the [TS]

  user but the original model on Mac it's the same day was Apple made a calculator [TS]

  widget for OS 10 they didn't make one for iOS for a variety of reasons but I [TS]

  thought it wasn't the right experience they deliberately didn't make one then [TS]

  you know James Thompson is a phenomenal developer did make one for iCloud drive [TS]

  on the Mac you could put any arbitrary file there but on iOS it was sort of [TS]

  understood you could only put files that you created or edited because it that [TS]

  meant the user knew that they were in your app and was working on them and [TS]

  they would understand it was in that space but then something like transit [TS]

  comes along which is the you know quote-unquote Steve Jobs unforeseen [TS]

  thing and it's taken to a level where they can say this isn't what we intended [TS]

  for it to do but it's not taken to the level of thinking well is that a good [TS]

  thing anyway they should we let it in anyway so it gets rejected then it gets [TS]

  appealed and it gets overturned and it makes Apple look horrible in the press [TS]

  it stresses out the developers and it affects the features that customers [TS]

  believe that they've paid for you and have paid for it it's just not a good [TS]

  outcome for anybody but I do and if you like you said I think if you want to try [TS]

  to understand why it's that it's so new and there are so many moving pieces [TS]

  and you know that thing that made if you understood everything that was going on [TS]

  that thing that made transmits and again transplant wasn't yanked from the App [TS]

  Store they got a you know mostly friendly notification that they were [TS]

  told you need to submit a new bill that takes us out you know and they couldn't [TS]

  wait forever I'm sure that at some point Apple would you know like two weeks [TS]

  usually I think yeah you know it's more or less you know take out those lines of [TS]

  code that do this test your new build and submit it and we'll do this I don't [TS]

  think it's any surprise that it was the iOS version that caused the problem if [TS]

  you understood what was going on it didn't make any sense though because [TS]

  nothing you could do from the iOS version no file that you could put moved [TS]

  from transmitted to your iCloud drive you couldn't do the exact same thing on [TS]

  Yosemite you could do the exact same thing so there was nothing that they [TS]

  were that that whoever it was who thought they needed to not be able to do [TS]

  this from their iOS app was seemingly unaware that whatever it was that you [TS]

  would do it was a porno filed or illegally downloaded movie or whatever [TS]

  it is that they were worried about was it copyright whatever we're just dealing [TS]

  files you download an app installs taking your files and putting on some [TS]

  one server somewhere yes it was all stuff that you could do right now finder [TS]

  in Yosemite you can put whatever you want your iCloud drive you know in the [TS]

  same way that the Finder doesn't keep you from moving you know files from [TS]

  folder anywhere to any other folder but I think it's understandable because the [TS]

  you know the review team this and that correct me if I'm wrong I think you [TS]

  might know more about their internal make up at the Iowa is not like a review [TS]

  team there's iOS reviewers and Mac yes and the iOS reviewers are coming from a [TS]

  years long history of you know what's restricted on iOS and moving files that [TS]

  weren't created in whatever your app is to anywhere else has always been [TS]

  forbidden and so it's you know I could see how it even got high up not to the [TS]

  highest levels but pretty high up and they thought no this has to be against [TS]

  the rules this isn't something that iOS does I wrote a piece about this and one [TS]

  of the things I just wanted to help you like stan is that Apple rejected it [TS]

  Apple has the same discussion that if you listen to ATP are you listen to the [TS]

  talk show that's the discussion is happening inside out as well as people [TS]

  advocating very strongly that do these things should be allowed news people [TS]

  advocating saying this but here is going to confuse somebody the president [TS]

  suddenly be a nap they won't know where they are and they're not modeling it for [TS]

  me or you or you know Marco or John or somebody their marketing it for our [TS]

  parents and you are not sophisticated tech using relatives and they there are [TS]

  some people who are deeply deeply concerned that they have a very sensible [TS]

  understandable experience now you can argue that widgets and extensibility [TS]

  generalists is a pretty nerdy feature anyone using it probably knows what [TS]

  they're doing and I think that's the argument that's winning out now but it [TS]

  really is these sorts of discussions and people want more rules sometimes in the [TS]

  App Store but Apple believes that the more in my understanding is that Apple [TS]

  believes that the more rules will actually chill innovation and they'd [TS]

  much rather see James Thompson is annoying as it is [TS]

  make a calculator widget have it rejected then have it approved than him [TS]

  to see a ruling just never make it or have to lobby for a change in the rule [TS]

  that might take years because right now is ugly and as frustrating as a process [TS]

  was we have tea cup we have transmitted we have all these things now officially [TS]

  on the store and we have these things officially clarified and it's only been [TS]

  like two months ago point I would like to see a thing about this but I would I [TS]

  think it would be great for everybody if there was a public-facing vice president [TS]

  of App Store there is a really good directors of app stores are really good [TS]

  people in both color and Q's org but they're split over all these different [TS]

  organizations and much Lake software development accelerated under Federici [TS]

  and stores are accelerating under Angela and I think if there was somebody whose [TS]

  only job it was to make a fantastic experience on the App Store whether it's [TS]

  making review better whether it's adding sloppy search and finally to the App [TS]

  Store but to someone who all had to do was wake up every day [TS]

  developers and consumers super happy I think that would improve the situation [TS]

  for everybody [TS]

  what's the word there's a word like newspapers sometimes have them doesn't [TS]

  embodiment that's the New York Times doesn't call them the Public Enemy only [TS]

  nm [TS]

  my understanding of why is that three decades they rejected having an [TS]

  ombudsman and then when they finally added that in 10 said ok now we have a [TS]

  number to call their embodiment public editor but the idea of the Ombudsman is [TS]

  at a newspaper for example the Ombudsman doesn't is independent and doesn't [TS]

  report to the you know editor-in-chief of the newspaper and so a reader who has [TS]

  a problem with let's say the same sort of bias in the coverage of anything can [TS]

  go to the Ombudsman in the embodiment can conduct like an independent review I [TS]

  would love to see a poor have an app store on but yeah you know and and you [TS]

  know I guess I think the way to do it would be to to you know write a blog and [TS]

  have a blood not not you know so it's not like anybody could create an [TS]

  ombudsman issue the embodiments to get to choose what they wrote about but that [TS]

  they could look at something like peak hour transmitted and you know not just [TS]

  like when I write about it or you write about it and kind of make a stink and [TS]

  hope somebody at Apple reads our sites and does something about it but before [TS]

  going public with the team but men could go inside and go to somebody and do the [TS]

  research and maybe getting clarified without the stink yeah sorta de-escalate [TS]

  it before it hits the media and executives yet but then the Ombudsman as [TS]

  somebody in tight Apple could then write a post that may be explained what [TS]

  Apple's thinking and again without making new rules in creating an ever [TS]

  more complicated set of guidelines for the App Store [TS]

  at least sort of explain in plain English here's the sort of things that [TS]

  are ok and it today view which it and here's the story of things that are it's [TS]

  anything that's that's a really good idea because I mean we are friends with [TS]

  a lot of people who make productivity and creativity outs and that's where [TS]

  this is a problem [TS]

  the people making clash of clans and candy crush and all the people who are [TS]

  making the billions of dollars on the App Store there's no uncertainty for [TS]

  them there's no problem with a preview for them they're all sign right that [TS]

  never if I'm sure it never occurred to the developer to make a version of cross [TS]

  the road that runs it today those those are the easy part just the ones that [TS]

  hurt that are more black and more shades of grey that have these problems and the [TS]

  other argument that it's killing innovation the iPad Android devices for [TS]

  45 years they have a much easier to review process and Apple does and I've [TS]

  not seen the groundbreaking your platform making sort of future apps [TS]

  arrived on Android any faster because of that an iOS and it's easy to say maybe [TS]

  Android sucks and that's why doesn't happen but it's also possible that Apple [TS]

  does add background task they do add extensibility and they do add the [TS]

  features that they need to add to give developers sort of the tools that they [TS]

  need to make these sorts of apps and as possible that things like workflow and [TS]

  labor get made regardless of what app review does because you know those [TS]

  things as as cool as they are they don't they don't come across any where near [TS]

  the lines at Apple drugs [TS]

  well on the other hand no I do think to take a devils advocate position you did [TS]

  we do have far more far richer variety of of outside the bounds of the stop [TS]

  stock factory OS productivity software on mac then we do iOS yes the difference [TS]

  is that iOS is starting with this foundation of we apple or promising you [TS]

  that nothing you install from the App Store is going to do something like run [TS]

  away in the background [TS]

  and for you know be hard to uninstall if you don't like it you know that you know [TS]

  whereas the the risks you take on the Mac of allowing anything and everything [TS]

  that you can download outside the App Store is that you have utilities that [TS]

  can be hard to uninstall I try to install blackberry connect another [TS]

  nightmare it's you know it's always gets less of a problem that used to be but [TS]

  it's always been a problem and that you might add uncertainty and if you feel [TS]

  like you know like a non-technical users we know that if the fans running on your [TS]

  computer and you don't think it should be you can go to activity monitor or up [TS]

  there to the battery menu and it'll tell you in recent versions whose which app [TS]

  is using excessive power you know but it can be confusing to a typical user they [TS]

  don't know to do those things and what if it's somehow that they've never heard [TS]

  of because it's you know to help her out for another habit of faceless background [TS]

  that that doesn't doesn't even show up in their dog well then what do they do [TS]

  yeah I always has this promise of where you're never gonna have to worry about [TS]

  those things and you know part of that promise it only happens if if everything [TS]

  goes through an App Store review process which is why to install the keyboard you [TS]

  how to download an app and even though that Optus absolutely nothing once [TS]

  you've downloaded it miss you deleted the keyboard goes away it's still the [TS]

  same mechanism to deliver all the new features that they're adding an [TS]

  interesting problem to solve I think I use P calc the widget all the time I i [TS]

  bear sightings I barely launch peacock anymore cause a widget is just enough [TS]

  almost all the time and I use drafts and they use transmission I love all these [TS]

  features and I'm happy that Apple reverse the stuff I just think that you [TS]

  think it's worth breaking down the process that happens because the more [TS]

  you understand it did drafts get everything back yes I did I wasn't aware [TS]

  that I knew that they that they had had some you know the same type of issues [TS]

  yeah that's good to know the only thing that was rejected outright was the line [TS]

  the app launcher because he doesn't believe the other things online jobs and [TS]

  the guy who tried it was a real estate you can have keyboards in which it so [TS]

  the guy basically drew his own instead of invoking the built in one and that [TS]

  still rejected yeah I think it comes down to my office arguing [TS]

  other words you have to air on one side or the other and that at least with iOS [TS]

  Apple's going to continue to err on the side of being a little too strict and [TS]

  you know the side effect of that that benefited that is that abusive software [TS]

  isn't going to is less likely to slip there oh yeah the downside to it is like [TS]

  you said sometimes it's going to take some ugly airing of dirty laundry public [TS]

  airing of dirty laundry to get it to get it sufficiently you know looked at by a [TS]

  high enough level person and i think i dont wanna call it a problem but I think [TS]

  the sign of the changes that you craig Venter hehe skews more toward geeky then [TS]

  Scott Forstall it was hard to get airdrop on on the iPhone and now we have [TS]

  an extensibility and and continuity and App Store review hasn't changed the way [TS]

  software development has changed indeed there there still very much organization [TS]

  they were back in the forest and there's gonna be some tension until that's [TS]

  worked out as we get keep your features were gonna the iPhone was not made for [TS]

  geeks was made for out for mainstream people is a smartphone that everybody [TS]

  could use but loved it as well and now it's becoming a phone that works great [TS]

  for this because of these features I think app app reviews gonna have to [TS]

  evolve the way software has totally agree [TS]

  alright I think that's catches up and it's our year in review could hear ya [TS]

  was excited about next year I can't wait everything from the Apple watch to the [TS]

  theoretically larger iPad 2 the new features will see with it and and iOS 29 [TS]

  gonna be a great year I think one thing is for sure I think one thing we if we [TS]

  look back a year from now and 2015 I think the first half of 2015 is gonna be [TS]

  a lot more interesting than the first half of 2014 yeah it's going to be hard [TS]

  back I think the first year I wouldn't be surprised at the first year the first [TS]

  part of 2013 is very similar to the first part of 2010 and the iWatch is [TS]

  similar to the launch of the original yeah I do i cuz I you know just off the [TS]

  top of my head I expect both the bigger iPad and the watch the first have come [TS]

  at the same event or not I don't know but you know I think they're both coming [TS]

  sort of come with them or that still in the garage [TS]

  you know honestly no idea wouldn't be surprised that would be huge of the dead [TS]

  or three in the first half [TS]

  be almost unprecedented and just you know err on the side of getting too [TS]

  excited but it would kind of make sense in the context of Tim Cook's previous [TS]

  you know maybe over promising of what they're gonna deliver in 2014 [TS]

  that some of these things you know maybe got bumped you know you know Apple pay [TS]

  and Apple watch count as the plural new product categories but it does seem like [TS]

  when he first started talking about that expected a little bit more like maybe [TS]

  one more thing for 2014 I think I don't feel the same thing I did but the [TS]

  AppleTV sounded like last spring in this time like this fall and it sounds like [TS]

  next spring and it sounds like that's that's a bigger job than people thought [TS]

  it was originally gonna be [TS]

  yeah I definitely heard back in June and WTC that it it was maybe originally [TS]

  thought that it would come up before the end of 2014 but even back in June it was [TS]

  no way not even not even feasible for it to be a 2014 thing I'm good I'm happy [TS]

  that mean I I liked it when Apple had products but across the year find [TS]

  everything coming in fault is quite a lot to deal with [TS]

  yea well and the other thing too that I think made it impossible to not even to [TS]

  get into any details of it but it's just the simple fact that if it doesn't ship [TS]

  by October it doesn't ship that yes that November and December don't count [TS]

  because they can do it too late for the holiday season [TS]

  absolutely that if it can't be announced in October it doesn't get announced till [TS]

  2015 and it doesn't get about 20152 probably like more like February than in [TS]

  January and we would start to see signs are ready if any of those products were [TS]

  January February start seeing things moving [TS]

  yeah like november december january not that Apple doesn't get work done but [TS]

  products don't get slated for release in those pants alright 18 more people can [TS]

  find out more [TS]

  see your great work at I'm more of course I'm or dot com what are your [TS]

  podcast with your pockets I have debugged with English we talked to [TS]

  developers about developing stuff and then I have vector with guy English [TS]

  Davis kiss and tortured while we talk about the intersection of technology [TS]

  humanity and a duet with Marc Edwards in South Clifford which is designer stuff [TS]

  who you think is gonna record more podcast episodes in 2015 you are Jason [TS]

  snow I I it's it's neck-and-neck but I love that or maybe Mike Hurley I mean [TS]

  that it's becoming it's becoming a bit of a joke [TS]

  they're all good shows your prolific I like here I like having you on the show [TS]

  because I feel like your regular shows you defer to your guests and sometimes I [TS]

  forget that you're you're even there mike Ward reneging on a pipe you are so [TS]

  differential I like having you here and letting you go off because man you [TS]

  really know your shit thank you I really appreciate that alright well thanks to [TS]

  you and go check out rene shows [TS]

  curried I'm alright I didn't stop [TS]