95: ‘Twenty-One Thousand Words’, With Rene Ritchie

0:00:00Ramirez G tanker him from or how long was your I was a review

0:00:0422 yr

0:00:09200 pictures I need to be put down you know and I mean that sincerely that is

0:00:18because not just because you're the guest on the show but for years I i've

0:00:24been thinking man would it be great if if somebody wrote I West reviews each

0:00:30year the way John Siracusa does Mac OS 10 reviews and I realize that you do

0:00:35like they're all there there there all the way back to Iowa stew and you know

0:00:41it was just like iPhone OS two or something like that and they are

0:00:47book-length twenty-one thousand words that's more closer to a book then an

0:00:52article I just I always feel this need to explain things that if Apple gives us

0:00:57WDC sessions and give us ki knows but the kids are fast the WWDC sessions are

0:01:02super geeky and I just picture my mom and my dad really wanted to find out

0:01:05what's going on and trying to rate that for them that's true I don't know it

0:01:10it's you know Apple's these OS updates are getting they've always been deep but

0:01:18I was seven I was there is so much and from a marketing perspective Apple

0:01:24really just can't cover in detail they can't publish twenty-one thousand words

0:01:29about it you know and it's it's like they're moving so effectively year over

0:01:35year that it's it is I think it's truly a challenge to keep up I take the

0:01:42Syracuse a thing as a huge compliment I can't say that I blame anyone nearly as

0:01:45competent as he I used to write these things but i think thats exactly exactly

0:01:50a day are so especially like extensibility and how it works in the

0:01:55container Absynthe host out and how the security and privacy is handled a really

0:02:00complicated topics and I i watch those sessions for five times each cause I

0:02:04want to understand them better and the rating process is sort of me

0:02:08digesting and figuring out what it all means

0:02:11yeah I I almost made it the other way I do mean it as a compliment I mean it as

0:02:14a profound compliment but I almost worried that the way that I posit that I

0:02:19say hey it took me years to realize this that we already had somebody doing it

0:02:22and it's you I almost word that comes across as an insult because they say it

0:02:26took me years to realize it and I think I don't mean it as an insult anyway but

0:02:31I do think that maybe the reason it didn't dawn on me right away that your

0:02:36style is so much more understated it is a very you know you personally are

0:02:44almost out of the picture and it's a I know that this word in terms of

0:02:50journalism is grossly overused but it's a much more objective viewpoint and with

0:02:58Siracusa he's always there right it is it's it's Mac OS 10 reviews

0:03:03very specifically from his perspective and and as it pertains to his obsessions

0:03:12he's got an amazing authorial voice and you can he he talks the way that he

0:03:17writes and you just you always know what exactly John and I i have my bias is a

0:03:23try to stay up front on them but I think there's just so much to cover that I

0:03:29have to get out of my own way when they do it

0:03:32yeah I totally agree so a lot of writing puts its good because this way I can

0:03:36have someone on the showroom yeah those especially to watch peace and the iPhone

0:03:41review those are amazing thank you thank you it was both and I you know I really

0:03:46did but write them both in one waking day from Mike around one in the

0:03:51afternoon till 6 a.m. just one after another I admit I hadn't notes all over

0:03:57the place from you know they days prior I mean it's certainly like I didn't I

0:04:02didn't start writing in a vacuum but I just all had one notes and wrote them

0:04:06both and I think they were both like a little over four thousand words so like

0:04:10eight thousand words in one

0:04:12working day which is needless to say unusual I like to watch one especially

0:04:17because we've had people who cover smart watches read about them and we've had

0:04:21people who do cover watches write about them but you made a really selling point

0:04:26in your piece of that these two cultures are gonna clash in the middle and you

0:04:30poke some fun my friend Phil Mickelson yesterday and rightly so because he was

0:04:34saying that you know the $70 watch band with a hefty price and people have no

0:04:39idea what's coming when these two industries emerged I think

0:04:42opposed to the clarification today and and the point cuz I think it was it was

0:04:48misinterpreted where I am NOT cheerleading or clapping or or smugly

0:04:55sitting in my arms folded about the idea of multi $1000 watches I'm just saying I

0:05:02think that that's what's coming whether you like it or not whether you have a

0:05:04strong opinion on whether you think that's cool with you think it's

0:05:07ridiculous and preposterous but I do think and again like something like a

0:05:13band that costs $500 if you think thats hefty I would I would agree that sets

0:05:18you know I don't think that no matter what your income 34 $500 band just the

0:05:24band is you know have to have to use a decent work and you know like I'm in my

0:05:31research for the white piece I was looking at things like what does it cost

0:05:33to get like an actual Rolex stainless steel 90 precious metals but stainless

0:05:39steel replacement band and they they sell for at least $2,500 cause I think

0:05:44the ones you can find online or sort of grey market because of the authorized

0:05:49dealer for Rolex and other brands like that don't advertise prices but let's

0:05:53just say that's in the ballpark if you want to think that that exhibit and I

0:06:00I'd see exactly what you mean I may not necessarily agree but I can totally see

0:06:05the reason of somebody they I could say that to regional position to take that

0:06:09nobody should buy a watch that the band alone cost $2,500 totally reason I don't

0:06:14necessarily agree but it's reasonable than $80 $80 right there smacking them

0:06:19the mainstream watch market that's absolutely true I have another friend

0:06:24Kevin and he collects watches he has six or seven years ago makers and pat her

0:06:28eyes and relaxes and other brands whose names escape me but when he first heard

0:06:32about the Apalachee loves technology and he said though he was not going to buy

0:06:36one unless they had one that was in the thousands of dollars because it it

0:06:40wasn't the kind of watch that he was interested in and now when he read your

0:06:43piece specifically he said that it made him even more inclined to buy it and

0:06:47he's frankly the more expensive they get the more appealing that is to him as

0:06:50someone who looks watches well we're only a couple minutes in but here it's

0:06:56impossible for us in one show even by the the ever-growing length episodes of

0:07:02the show there's no way that we can talk about everything and I think the watches

0:07:06unfortunately gonna be cutting for because the phones are now i've had for

0:07:13a week I S eight is out in his new and you have covered it i think it's fair to

0:07:20say more extensively than anybody else maybe federico with only be the only

0:07:24other person I could think of whose whose depth of coverage of Iowa see is

0:07:29in the same ballpark and I think we'll be lucky that I would think we'll be

0:07:33lucky to finish on time even with just those two things and we can talk about

0:07:38the event itself which I didn't really cover and I usually like to do and maybe

0:07:44that's where we can start got a bunch of sponsors to run through this so that

0:07:50means you know let's take a break before we even get started talking about the

0:07:54event and let me tell you guys about her first concert are good friends at

0:08:00Harry's is one of the sponsors they've been with the show for a while now they

0:08:04keep doing it if you haven't tried these guys so what is Harry's to Harry's is

0:08:11company looked at the men's shaving market every aspect of it from the

0:08:17hardware the blades and razors and shaving cream and stuff like that

0:08:22the hardware products just looked at the whole thing is that this market is ripe

0:08:30for disruption you're not getting you're paying too much and getting an inferior

0:08:34product I was on electric shadow today in and Moises described you know the

0:08:41stuff you get from Gillette as looking like forget what he said something like

0:08:44a cross between a disco in Hot Wheels car just bad industrial design cheap

0:08:50carry stuff their their razors their handles are so nice and they just look

0:08:55like something that built to last

0:08:57quality wise and built to last design was just in terms of like you could buy

0:09:02one in ten or fifteen years from now it's still gonna look nice it's just

0:09:05right it doesn't look like it's from this decade or that decade just quality

0:09:10design and they're disrupting the pricing because they're giving you a

0:09:15higher quality stuff at lower prices

0:09:19the starter sets an amazing deal for 15 bucks you get a razor moisturizing shave

0:09:25cream and three razor blades why pay 32 bucks for an eight pack of blades when

0:09:30it's half the price of Harry's and the big thing to think it's important is

0:09:35that they're not just slapping a name you know they do have a cool name or

0:09:38brand name ship stuff and call boxes but they're not just slapping their name

0:09:42carries on blades made by others there's a serious about controlling the whole

0:09:46thing the whole widget is that they purchase their own razor blade factory

0:09:50in Germany and they're producing their own high quality high performing German

0:09:55razor blades

0:09:58it's just great great stuff I can't be can't say enough good things about about

0:10:04their products so where do you go to find out more go to Harry's dot com H A

0:10:07R R Y S dot com and enter the coupon code talk show they left out that

0:10:15there's no doubt I just used talk show you'll save five bucks off whatever your

0:10:20first orders and like I said their starter kit is just 15 bucks so I mean

0:10:25you can practically like getting started for free

0:10:28back at house dot com and I guarantee you'll be happy with it

0:10:32alright so the event in the Flint center big mystery white box out front for a

0:10:39while you were there I think you're sitting two seats down from you and jim

0:10:46wright me you Clinton Morrison

0:10:51down now getting invited to these sort of events that's how many times have you

0:10:58been to like a keynote with a press pass my second and the first one was so that

0:11:04you know it's you know I hesitate to say new Apple but it is an evolved Apple I

0:11:11would say new employees like a change in direction I would say it's more of an

0:11:15expansion of a Directioner audience yeah I think that's absolutely fair it's it's

0:11:21sort of like some of the constraints of fallen away from them you know and you

0:11:25know openness is indeed the right word I compare this all the way back to the

0:11:31original iPhone 2007 original iPhone 2007 review units were only given 24

0:11:37people I think it was a dbag USA Today poll get the times mossberg then it the

0:11:43journal and Steven Levy newsweek that was it

0:11:47they were the only four ppl entire planet who got a review unit at the

0:11:52original iPhone and I would say even for a few years after that the people who

0:11:59were on the list of your get preview no review unit a week or two weeks before

0:12:04actually comes out was limited to text a published long established print

0:12:11periodicals even if most people nowadays even those days were reading them online

0:12:16and then slowly they started adding people from online only publications you

0:12:22know the Engadget and people like me and and downpours and tell ya

0:12:32and it's you know so that's why I say clearly what they've done is they've

0:12:37greatly expanded list of members of the press who are getting invited no longer

0:12:43I still think it's still selective I can't even imagine how many requests

0:12:48they get that they turned down but I think it's opened up in a way I think in

0:12:52a right way where it's people who should have been I think it's long overdue that

0:12:56you've been you've got invited to stuff like this

0:12:59Daniel Dilger from AppleInsider as I think maybe she was the first but it's

0:13:08you know certainly within the last year that he started yesterday called with

0:13:11two yep serenity was around the world nations for a long time yeah but they do

0:13:18it's I'm never sure without the weather is the publication or the journalists

0:13:22that they're inviting its both is my feeling I don't think I think it's sort

0:13:28of the equivalent of asking whether Apple hardware software company you know

0:13:32it it's both because like for example and G sigler when he was full time at

0:13:39TechCrunch was getting invited and then when he left TechCrunch but before he

0:13:44joined Google he still got invited even when he was in a full time person and

0:13:49I'm glad collecting gadget is another good example yeah perfect example I it's

0:13:58clearly though and i cant help we talked a bunch of us because we had like an

0:14:03hour to burn you for the event

0:14:04knowing about i mean that's what we do said their insider gossip but it's it's

0:14:11almost impossible not to drive conclusion that it has something that

0:14:14this expansion of the list and less exclusivity has something to do with

0:14:19Kasey Kahne's

0:14:20it was also a much bigger venue then they've used for iPhone events in the

0:14:24past and often at least Woodside capacity issues but they made sure they

0:14:28had room for two thousand odd people including fashion bloggers and you

0:14:33introduced me

0:14:35to watch bloggers were there too

0:14:38yeah you know I didn't know Ben Clymer personally even though I've been a fan

0:14:44of this site for a very long time but I actually thought about introducing

0:14:49myself to him in advance just sending an email I don't know if i could assume

0:14:53that he's returned fire but maybe but even if not I would take that pointed to

0:14:58say what I do and just saying hey did you get an invitation to this event

0:15:02because I thought that would have been you know sure-fire tell that they were

0:15:06gonna do watch I can't help but think to the fact that guy and maybe he couldn't

0:15:11say maybe got an invitation that city can talk about it but I think the fact

0:15:14that that Ben Clymer was there and it presumably other people from the watch

0:15:19world is why the fact that they were gonna do watch leaked within about the

0:15:26last week was even just a month prior when I suggested that maybe they would

0:15:33do the wearable at the September event even though all the previous rumors said

0:15:37it would be in October thing it was like a big deal for a day that I said that

0:15:40everybody was expecting October right and then all of a sudden about a week

0:15:45before it was like are you going to do and can't help but think it's because

0:15:49they started inviting people

0:15:51well i mean that that joke comment that you made was terrific mean that bad

0:15:56propagated credibly quickly across the internet

0:15:59yeah well it really was though wasn't just anybody told it to me it was

0:16:04honestly just a hunch that it would make sense as a single event here is this

0:16:09thing where you can do touch I D on your phone here's this thing you know to pay

0:16:13the payment thing was coming and it just seemed like well why not do it with the

0:16:18watch and same thing with all the health tracking whereas I don't see how the

0:16:22watch would fit with an iPad and you seventy event in october is going to be

0:16:27a companion product specifically for the iPhone that makes sense to do in the

0:16:30iPhone event

0:16:32yeah and that's the other thing too I did see I that I didn't know you know

0:16:36nobody knew

0:16:36dance that it was going to be a eight you need you need an iPhone to fully use

0:16:40the watch right you know they've said to use it . even know a lot of its

0:16:47functionality is not dependent on being within proximity the phone but yeah that

0:16:53makes sense to and it's not surprising and it was it was a really strange

0:16:58morning as uni and I think we're standing with Jason Snelling a couple

0:17:01other people and we noticed that Apple was quite as I live blogging their own

0:17:05event which I yeah that's totally now you know and I you know I've always

0:17:10thought that what you said with the capacity that they cite have it here

0:17:14because we can't find a bigger place I don't recall and and Jason snow doesn't

0:17:21snow that seems to think that they might have done this at some point but I can't

0:17:25recall them ever using Moscow near West other than as a keynote from Macworld

0:17:29Expo WWDC when when you know moscow has already been rented out that they've

0:17:38never and I think you know and he said he thinks maybe they have but it's hard

0:17:42because of somebody else like and last week for example Intel Developers

0:17:47Conference in moscow me west so they couldn't had to literally could not have

0:17:51done it but I don't think they've ever done that and that's a huge room

0:17:53potentially other than that they have five in all the years I've been going to

0:17:58these things I've never seen one that was in an event venue as large as the

0:18:02historic for Apple to because he made a point of putting out this is where the

0:18:06Mac in the iMac oranges use the biggest surprise to me and this sign that Apple

0:18:14PR has truly evolved and changed that brian lamb was invited and now at the

0:18:22great great wire cutters site

0:18:25and I think it's great that he did but the reason had remarkable is that he's

0:18:29the guy who was running Gizmodo back when they had their hands on the stolen

0:18:34iPhone from the bar where the Apple engineer at left it and he's the guy who

0:18:39answered the phone when Steve Jobs personally called and said give me back

0:18:43my phone and said no you know we want something from you before we get it back

0:18:47here the fact that he is now off the shitlist and on the invitation list is

0:18:52remarkable I even with all of the expansion of it even with the return of

0:18:57Gizmodo has everybody who was there back then has gone from Gizmodo now they've

0:19:01you know dr. sites go through employees you know like butter churning even if

0:19:09you believe a penalty box has expired on Gizmodo he never quite sure if the ban

0:19:13on that specific players been listed exactly you know and I think it's right

0:19:17i think you know forgive and forget you know brian lamb is doing very different

0:19:20work and much better work these days and why not but i just no way I cannot

0:19:25believe that that would happen if Katie was there again if he'll sort of like a

0:19:30huge constraint that had been on them has been lifted and they can do a lot of

0:19:33the things that they probably thought would be cool and fun along time ago

0:19:36like the countdown timer on apple.com totally yeah and the live blog guess I

0:19:42have suspected an end would put a computer does not live blogging it right

0:19:45from the floor with us

0:19:46did you see him know he he wasn't there apparently oh I didn't know that I

0:19:50looked around for but it was so many people I I'm surprised I found as many

0:19:54people friends that I knew before the event as I did it was so crazy I took a

0:19:59panoramic picture and a couple people comment and i twittered it and a couple

0:20:04people said it looks like like one of the Disney World theme parks in the

0:20:09morning before they open the gates you know when thousands of people show up to

0:20:13try to be you know get on the rides first time ever really did its some

0:20:18people were saying in in Apple's a little cagey about stuff like this is

0:20:21how many people actually were there I don't think they they don't like to

0:20:25answer to that but somebody said that they had the capacity twice that of your

0:20:29boy

0:20:30I I don't see how that's possible that has to be more than twice I think

0:20:33because I've been here many times and have never seen half that many people

0:20:39there I you know it seems like a third fewer someone mentioned it sees between

0:20:432000 and 2,400 and I saw later some people that I know some friends have

0:20:48were there and they tweeted that they were there and I did not see them at all

0:20:51throughout the entire course of the event the other thing I thought 20 lot

0:20:58more Apple people there to even with this expansion in the list of press who

0:21:02are there to cover it which is definitely true they invited way more

0:21:06Apple people to be there at the end when Tim Cook said hey everybody who's it

0:21:10from Apple please do me a favor stand up right now she might have the crowds yea

0:21:15verily they had an internal lottery in some of the department they couldn't get

0:21:18everybody so you get a chance to go and a bunch of people that picked so you

0:21:24know after a week and a half now has a record this looking back on how do you

0:21:30what do you what are your thoughts on the event is all I think the event I

0:21:34have sort of two trains of thought about it one is that I think the stuff itself

0:21:38was really really interesting stuff they showed off the iPhones was similar to

0:21:43when they finally went from AT&T to Verizon they finally went from four inch

0:21:46to larger iPhones and you can argue whether she had done that earlier I

0:21:50think they had really good timing but also it wasn't quite like the iPad or

0:21:55the iPhone event and I think specifically the iPad of it because

0:21:58steve Jobs was so careful to say this is your phone this is your laptop

0:22:03this is the tablet and this is what it does better than both those things and

0:22:06this is a reason it has to exist in with the iPhone it was you know these are the

0:22:10old keyboards and this is why their wrong and the old input methods and

0:22:13technologies and why they're on and for the phones and the white we got a list

0:22:20of really amazing features but there was never that one moment where Tim Cook or

0:22:24anybody at Apple said this is this is the reason this has to exist for the

0:22:30iPhone sex or the I what I think it was clearly we can extrapolate it like I i

0:22:36watch is clearly convenience and the iPhone 6 is clearly a higher class of of

0:22:40software eventually but it was never stated outright

0:22:42on a single slider and a single sort of slogan I think for two very different

0:22:46reasons though I think with the iPhones its they're not hard for anybody who's

0:22:53used an iPhone to get their heads around the screen is either bigger or way

0:22:59bigger and the cameras better and they get better battery life and thinner and

0:23:05sleeker and right you can pretty much stop right there you know it's you know

0:23:14I don't think I wasted any words in my review but I think that a very short

0:23:17overview can get across 85 percent of what most people would want to know

0:23:22about these funds the iPhone 6 is bigger gets a little bit better battery life

0:23:27the screen as nicely improved in terms of viewing angles in color and stuff

0:23:33like that and the cameras and that's it you know and you can you can get it in

0:23:38higher storage capacities and in the iPhone 6 plus it's way bigger if you

0:23:44want I can new style device that's that's like a two-handed iPhone size

0:23:48more like a mini tablet and you gonna get a couple more hours of battery life

0:23:52predict because the battery is so there's there's a new class iPhone for

0:23:59you and stop right there and I think that covers what it what it means for

0:24:03eighty-five percent of people yeah I agree completely I think my only

0:24:06reservation is that you're never sure we all we all live in bubbles of various

0:24:10sizes and I i have Nexus 5 and I have a Lumia 10:20 and I have I've used Galaxy

0:24:17Note and Galaxy magazine and things like that the big phone so I'm a little bit

0:24:20familiar with them but I think a lot of people have only bought iPhones are only

0:24:23familiar with the 3.5 and 4 inch size and to hear why Apple didn't continue

0:24:29that likewise they went to the bigger screen I think the argument to be made

0:24:35for the iPhone six-plus but even the iPhone 6 there's a really brief

0:24:41statement about we're gonna give you more we're gonna give you a bigger

0:24:44window window into the Internet

0:24:46taps it would just be used a little bit of the stress that people had when you

0:24:50know instead of saying oh my god they abandoned the four-engine be a while

0:24:53this is so much more than I can do now with 4.7 yeah and I've been thinking

0:24:57about that you know maybe even close to a year ever since it became so strongly

0:25:02rumoured that they were going to go to two sizes four point seven and 5.5 and

0:25:09not have a next generation model at the foreign side size I've been thinking for

0:25:15a long time you know the whole time the whole year while I like four point zero

0:25:19inches and 4.0 inches is the size of the most best-selling the best-selling most

0:25:28profitable phone in the world because that's what the iPhone 5s what you know

0:25:33an iPhone 5 see was like I don't know like thirdly the third best-selling and

0:25:38most profitable smartphone in the world like 32 out of the top three selling

0:25:43phones in a world where 4.0 inches last year and they've now they've just let

0:25:49you know when I asked about this and one of the things I was told was well we

0:25:53haven't left behind we still have those funds are just move down the line and

0:25:57including the fact that you can buy a new 5s at 32 gigabytes not just at 16:49

0:26:04dollars more

0:26:05$249 on contract and that's not entirely new either because the five see when it

0:26:12was a brand new device last year came in 16 and 32 gigabytes sizes too but I feel

0:26:19like that's a little bit more of a just seems to me like a little bit more of a

0:26:22hedge now

0:26:24escape hatch if you're not quite ready to grow with Apple to the larger screen

0:26:28sizes yet right so I don't know I wonder if they're gonna wait and look at what

0:26:32people buy and what how things go for it what they're thinking like it wouldn't

0:26:37totally III I would expect that next year we're just gonna get asked I don't

0:26:43have to use an ass but equivalent I found success and iPhone success + and

0:26:47the two new phones will be

0:26:50these sizes I don't expect there to be you know them to go back to four points

0:26:56early inches it sounds to me like they've said here's the at this point

0:27:00with the technology where technology has evolved where prices have evolved on

0:27:04screens what's the best sweet spot to hit the most people with the least

0:27:08amount of choice these are the two sizes they've decided on I think but I

0:27:13wouldn't be shocked if they you know have a 4.0 you know call it the iPhone 6

0:27:19many yeah you know and it's this rounded form factor but at a four inch size it

0:27:26wouldn't shock me but i dont expected and I think it's interesting and you had

0:27:31a good post before the event on what you thought the screen sizes would be and

0:27:36why

0:27:36and it reminded me of the first time I read it of when steve Jobs was talking

0:27:39about the difference between the iPad and Android tablets when they were just

0:27:44basically expanding the interface and he was saying that with the iPad and the

0:27:48split view controller allowed a higher class of software and when I saw the 55

0:27:5416 + turned sideways and you get that split view controller reminded me of the

0:27:58same thing these bigger sizes the apples only doing it with the iPhone six-plus

0:28:02but developers can do it with any size that they want now with the new adaptive

0:28:05UI that it will allow for a higher class of software but that's sort of

0:28:09necessitates a larger screen especially for anybody who doesn't have really good

0:28:13really young eyes

0:28:15yeah well I don't think there's no way that that split view would work on 4.0

0:28:21and size they show it in one in that WWDC session in the demo at it but is

0:28:27that that 16.9 aspect ratio that is wasteful in some interfaces on the

0:28:31iPhone in landscape mode and the split screen too seems to fix that one problem

0:28:35dad special with the keyboard because there's a minimum height to a usable

0:28:40keyboard and on the 4.0 in size when you're when you're horizontal it's at

0:28:45least half the screen whereas on into new phones it's not quite you know it

0:28:50leaves a lot more room above it because they don't that the keyboard isn't the

0:28:53same relative size it's more like the same

0:28:56physical and it is that compromise that you spoke about earlier where it is

0:29:02bigger to carry around but the iPhone six-plus specifically you turn around

0:29:06and get that iPad style layout you are gaining productivity out of that

0:29:10compromise yeah I'm looking at the six plus in my hands right now and with the

0:29:16keyboard up in landscape mode horizontal mode too little bit more than a third

0:29:21but it's way less than a half there's way more usable screen real estate above

0:29:27the keyboard on this the iPhone 5 and five US Navy really claustrophobic with

0:29:32the keyboard oh yeah I you know and that might be the main reason why I say I I

0:29:38never use my iPhone landscape other than what things were you know like videos

0:29:42watching videos or playing games

0:29:44likewise the only thing I ever ever do in landscape is sometimes with a web

0:29:50page that doesn't really even with double tap to zoom the text is too small

0:29:55I'll turn it sideways and that's it i can't think of anything else they doing

0:30:01landscape know and I'm exactly the same way which is why that that 16.9 a sticky

0:30:07issue is so good for those few specific things but the other is much better for

0:30:12the rest yeah and I think it shows for example investor like Vesper doesn't

0:30:16support landscape as I think David Brent feel the same way and I think that's

0:30:21come to bite us on the ass now because on these bigger phones it really feels

0:30:26weird that an app doesn't support landscape and maybe it's just because it

0:30:29is reviewing the phones over the past week I was doing it a lot just for the

0:30:33sake of seeing what it's like

0:30:35but it it no longer feels silly or some kind of concession to people with

0:30:40particularly big thumbs or something like that it feels like its first class

0:30:45part of the iPhone interface it will be hinted that I think you with regional

0:30:49iPhone didn't even let a little most nothing go into landscape but I think so

0:30:53far the video app almost nothing but now even the home screen does on the idea

0:30:57that's a big hundred people yeah I like and that's kinda need to I like it and I

0:31:02like the way that the doc is always on your right you have somebody who on the

0:31:06map

0:31:06is always always wanna stock on the right it feels very natural iPad moves

0:31:11around with you but it feels very natural on your dog on your Mac Mac is

0:31:16on the left hand side but he left this gonna get a new guest fix it now you're

0:31:24off the off the show dog and now I i dont know I've always been a

0:31:30right-handed person and i'm glad that's where they put it on now I have done one

0:31:34of my max at the bottom and one of its on the left bottom is acceptable

0:31:38although I still think it's weird to let us just because it is but one of them

0:31:42has a really wide screen and it just seemed to want more vertical pixels I

0:31:46got it off the bottom I just took it on the last my problem with dock on the

0:31:50bottom has always been that every Mac screen is horizontal so vertical real

0:31:56estate is always it more of a premium than or is on a real estate so why not

0:32:00put it on the side but anyway that's neither here anyway but the event I

0:32:08think if they had needed to if the whites let's say that come august 1st

0:32:13when they really needed to say okay what we gonna do next month right and if they

0:32:18had said you know what the watch just isn't ready even for a pre-announcement

0:32:22it's not you know we got to scrap it they could have had an event similar to

0:32:28previous iPhone events and then you know include Apple pay just the iPhones and

0:32:34Apple pay and it would have been fine yes it would have I think it would have

0:32:37been in the smaller venue I don't think they would have taken the front center

0:32:40and I think schiller could have easily gone 60 minutes and said that 30 minutes

0:32:45talking about features on the phones and what's improved yeah they could even

0:32:49Craig recapitulate WDC as he's done several years in a row

0:32:53yeah I don't think so though because I think that's waiting I think we will see

0:32:57that in

0:32:58October but I feel like that would have been harder to do because at WTC they

0:33:03can talk about you know look all this stuff is all beta right hand off and all

0:33:10the other what's called the catch phrase for extensibility those sorts of the CTU

0:33:19continuity continuity or discontinuity features I don't think that they could

0:33:23do it in a September event where iOS is no longer beta but yosemite I think it

0:33:29had think that the Federici stuff you know

0:33:32deming all the country's toughest gotta wait for October I think it could have

0:33:35just been you know schiller doing stuff on the phone like he has in past years

0:33:39maybe you know add add Tim Cook's usual preamble with the sort of state of the

0:33:44company could had a ninety-minute event with you know maybe 15 minutes of iPhone

0:33:506 and you know the rest of it Apple pay and would've been fine that's very true

0:33:56because in previous years cook would he go over all the resulting make fun of

0:33:59Android a little bit he do each other an Apple store opening with a nice video

0:34:02and this year he he said in I think it's worth pointing out Apple's doing fine

0:34:07and ready to ensure I am he was flying I thought I mean I thought it you know I

0:34:14don't say it was rushed and he was polish but that was a really really

0:34:18concise I mean I think it measured it almost exactly 30 minutes and that's

0:34:22really short and it's almost remarkable how soon they got into it was only like

0:34:27seven minutes into the thing and all of us including three minutes of it for

0:34:30purely promotional video at the beginning it was a year here they are

0:34:37here so you know here's what they are what they look like here's what they do

0:34:40here's what's new and back to town and he was off the stage and you you're

0:34:44marked on it at the time but it it was impeccably was on the 30 minute they

0:34:48finished on the two-hour was perfect

0:34:51yeah it was a very tight event i mean i dont to our system to them and i think

0:34:55rightly so it's like the upper limit and if they do rehearsal and its two hours

0:34:59in 10 minute no matter how uncomfortable it seems 10 minutes our stuff is gonna

0:35:04get cut

0:35:05absolutely let's take a second break and we'll get back to us I guess maybe

0:35:14interrupt the idea of going through the show talk a little bit more about the

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0:38:40good friends of the show so did you order an iPhone sex I did six plus you

0:38:46gotta six-plus so what made you go plus I sort of want it works I want to try it

0:38:51because it is so new and they've been big homes on the market before but

0:38:55Apple's take on it I find really interesting I love the idea of the split

0:38:58view controller in landscape mode and I like the idea of the longer battery

0:39:02because you know especially when we go to conferences or events I'm roaming

0:39:05most the time

0:39:06the radios just screaming in draining the battery that and the optical image

0:39:11stabilization I don't know how big a deal that will be on the camera but I'm

0:39:14really I really interested in trying it out

0:39:16Mattapan serena's examples were pretty good I thought it that you know it looks

0:39:21like you get an extra stopper to you know can help you shoot at a

0:39:26significantly lower ISO speed even in low-light honestly having spent a week

0:39:32with him I wasn't even tempted by I guess I had to order I ordered on Friday

0:39:36night so I don't then our Thursday night so it only had it for three 3 days that

0:39:41point but there is no no doubt in my mind that I wanted to the regular iPhone

0:39:456 I think that's the safe at the station is the wrong word I think that that is

0:39:48the right choice for most people I think it looks like a lot of people are going

0:39:52for the six plus and I'm not sure whether that's because they really want

0:39:56a fight

0:39:565.5 inch phone or because they just assume that they are they just feel like

0:40:00every time a new phone they're going to get the most expensive one with what

0:40:04they assume is the flagship I i dont it's one of those things you know and

0:40:08Apple reveals more than most companies but there's no way that I expect them to

0:40:12reveal the split between the six in the six plus because I think that's highly

0:40:16competitive data but I would be fascinated to know it and I would also

0:40:21be fascinated to know how it changes over time because I my hunch is that the

0:40:27early adopter crowd who does things like pre-order one of these before they've

0:40:33ever seen one in the Flash you know it which I would be doing if I had even if

0:40:37I hadn't had the review units already I would have been pre-ordering anyway but

0:40:42let's face it that's sort of a crazy thing to do normal people don't comb

0:40:46behind you know six seven eight hundred $900 devices that they haven't even

0:40:53putting her hands it

0:40:57crowds used towards the bigger size because there'd it's it's it's just more

0:41:02nerdy that they you know they do more work on the phone it's a little bit less

0:41:07passive device and more of an active device introduced me two groups of

0:41:12people on one is people can only have one device and this is a group has been

0:41:16really popular in Southeast Asia and those are usually lower cost large

0:41:20phones because they have to have a phone they just did the need it to communicate

0:41:27what they want is bigger screen size as possible and then you have people in

0:41:30North America who are they just want something that's a small town but that

0:41:33they can carry around and according to people like ben Meherrin large-size

0:41:37phones like the Galaxy Note size phones have never sold well in North America

0:41:41previously it will be interesting to see if that's because there's no Apple phone

0:41:44in that category of its really because that category only appeals to a niche

0:41:48market in the industry I didn't mention this in my review is in my notes and I

0:41:55left it out because it seemed I was long enough and it's you know sometimes you

0:42:01gotta start cutting stuff but i think is going to severely cannibalize sales of

0:42:09the iPad Mini and I say this is somebody who has used the iPad Mini as as as my

0:42:16personal my only personal iPad for ever since it came out two years ago I even

0:42:20went with the many that first year when it was not retina and I'd already gotten

0:42:25used to the retina display and you know which was a huge trade off but I like

0:42:31that size for what I use an iPad for primarily which is okay I'm done working

0:42:37for the day in my office here at home now I'm downstairs and I still wanna

0:42:42read some stuff you know I still wanted you know do some stuff but I'm just

0:42:47sitting around the house on the couch armchair something like that I love the

0:42:52mini for that I but I think though overall it is this devices too close to

0:43:00the many and if you if you have it the mini just seems pointless I think that's

0:43:05very true I think it'll take a while to happen because I think the iPhone

0:43:08six-plus is gonna be supply constraints at least that much higher constraint

0:43:13that already right now if you order today it's already earlier today but

0:43:17yesterday I checked and it was Wednesday the 17th it was already quoting three to

0:43:22four weeks and iPhones 6 was only quoting three or four days so I think

0:43:30I'll take a while before there's widespread adoption and and people who

0:43:34get it not all to me like it some of them might decide to go to the smaller

0:43:37one but what I'm most curious about is whether it just simply cannibalize is

0:43:41the iPad Mini and Opera said before they'd rather cowboys and stuff then

0:43:44somebody else or if people who previously have an iPhone 5 45 s and an

0:43:49iPad Mini

0:43:50now moved to an iPhone 6 and iPhone iPad air or maybe in theoretically an iPad

0:43:57pro 1 day ago from small small to big big instead of getting nothing but I

0:44:02think it's really I think it's really gonna put a dent in the iPad Mini sales

0:44:06and I think it might put a dent in iPad sales period at least among people who

0:44:10choose the six plus that it to me it really is you know I forget exactly how

0:44:18I put in my review but almost as much maybe not quite but almost as much as

0:44:2340% more like an iPad nano hypothetical iPod Nano than it is an iPhone plus it's

0:44:34really deter me feels like a new class of device

0:44:40more than just a big iPhone really does and big part of that is the horizontal

0:44:46stuff you know the two column layout but even in the Portrait Landscape vertical

0:44:53landscape it just feels in hand it really to me feel like something you

0:44:57have to use with two hands for the most part which to me is what makes it a

0:45:02different class device than an iPhone it's almost the inverse of what happened

0:45:06when the iPad Mini launch because people were used to having a two-handed iPhone

0:45:10iPad experience in the iPhone iPad Mini was almost a hand and a half the people

0:45:15are so used to using the one hand that iPhone iPhone + iPhone six-plus is two

0:45:20and a half to two hit a device

0:45:22the other thing that's curious though and I think would be like it's almost

0:45:25like a no-brainer and you don't even you know all the time said Dave cannibalized

0:45:30their own products you know with the iPod Nano just wiping out the iPod iPod

0:45:39mini even though the mini was the single most popular consumer electronics

0:45:42product in the world at the time the iPhone having a full unabashedly iPod

0:45:48app that eliminated the need to carry a stand-alone iPod right like the

0:45:54traditional tech company way with you had a popular franchise like iPod would

0:45:59have been to like make you tether your iPod to your phone somehow or something

0:46:04like that or like the rocker phone like limit the number to artificially limit

0:46:08the number of songs you can put on your iPhone or something like that they can

0:46:11do anything like that they were like hey it's the bet jobs call it the best iPod

0:46:14we've ever made

0:46:16fine scary because it was hugely popular thing in this case they don't have any

0:46:22reason to fear it because these things don't don't think about that

0:46:26on contract pricing which is not the true price they're they're true price is

0:46:31like three times higher than the price of an iPad Mini right you get iPad Mini

0:46:37starting at 299 right yeah it's one of those things off contract unlocked are

0:46:43you know $800 devices so if people stop buying an iPad minis for three or four

0:46:49hundred dollars so they can buy $900

0:46:51iPhone 6 plusses you know that's sort of like anybody can see the the business

0:46:57internet that that is great for applicants they move from super low

0:46:59margin product to us do a very good margin product but one of things it's

0:47:03always impressed me about Apple as a company is that they've never mistaken

0:47:07their products for their businesses and we see this in technology so often like

0:47:11microsoft windows everywhere where they think that they make windows and they

0:47:15really don't Apple never made the mistake they made

0:47:18iPods iPod mini they knew they made personal music devices and would involve

0:47:23those those became the iPhone and now they are not an iPad company they'll

0:47:28kill the iPad if they have a better idea they just make these consumer is great

0:47:32devices you can carry around whatever the next version of that they are

0:47:35fearless in moving to it as quickly as possible because they'd rather do it

0:47:38before somebody else does and they do you know get rid of some prophecy leave

0:47:42money on the table by not dragging out every single nicolette of every single

0:47:45product but I think when you see how long they been making really good

0:47:49amounts of money that ultimately stay everybody's been a good question and I

0:47:54got asked after my review here in people's heroes realize I had both

0:47:58phones and they can ask me questions didn't occur to me before at all cuz I

0:48:01don't use it personally but I got asked by a couple of people on Twitter whether

0:48:07the iPhone six-plus in particular or either of the new ones works with the

0:48:12camera connection kit which is the little lightning thing you plug in and

0:48:17then you can plug in sdcard into an iPad and import photos you take photos with a

0:48:23regular camera stand-alone camera take the sdcard use the camera connection kit

0:48:27and you instead of putting on a Mac you can put them on an iPad and it's always

0:48:31been an iPad only peripheral

0:48:33occurred to me to try it I did and it's exactly nothing has changed when as soon

0:48:39as you plug the lightning adapter into the either the new iPhones it says this

0:48:42this peripheral or or whatever it's called is not supported on this device

0:48:48I wonder though if that's an oversight because it seems to me like I never

0:48:54quite understood my camera connection kit didn't work with an iPhone it's

0:48:58never been clear to me technically why that's the case you know if anything

0:49:04iPhones now have just as much storage as iPads you know who knows maybe the

0:49:10double the iPad's again but storage shouldn't be the limiting factor you

0:49:13know should be up to you if you have a 32 or 64 gigabytes of storage what you

0:49:17use it for ya I think that's absolutely true and I hope it isn't oversight

0:49:20because especially now with a bigger screen phones it makes so much sense if

0:49:23you're traveling and you have an iPhone 6 plus special you're not going to want

0:49:27to bring an iPad with you but you might bring a camera with you might bring

0:49:30something else like a DSLR I often take one with me especially when I go out of

0:49:34town for this kind of photography I just don't use an iPhone 4 but the ability to

0:49:38bring that all in the DSLR still dead that there's no there's no camera play

0:49:42like there is car play so I need the iPhones do all the cool modern connected

0:49:47stuff yeah you know hopefully it's an oversight because I do I think it's a

0:49:51clear use coming at least two people on Twitter specifically you know and I take

0:49:55it that they're either avid avid amateur and maybe even professional

0:49:58photographers I didn't ask the details but that they you know go out in the

0:50:02field with an iPad and use that as there in the field editing and storage device

0:50:09and they would rather replace it with this you know for the obvious reason

0:50:12that it's crazy small compared to an iPad integrated show off your portfolio

0:50:18especially for photographers a lot of them like the iPad because it can carry

0:50:21a lot of your graphics work with the photography worth two min the iPad 66

0:50:25possibly great for that too

0:50:27trying to think if there is anything else that I left out of my review that

0:50:31could use here but I can't think of anything I did why I'm

0:50:35mention the two and see what you think about them but the two big 12 big and

0:50:45one maybe is not as big but the two negative things I had to say about the

0:50:49apples decisions the first as the clearly the biggest is their decision to

0:50:53keep the entry level on both phones at 16 gigabytes and so that the split

0:50:58between 199 299 399 in 299 399 499 for the two phones is 1664 128 instead of

0:51:09what to me looks more natural would be double the mall 32 64 128 and I i really

0:51:15like I said in my in my review it almost seems punitive to only to ship one of

0:51:20these with only 16 gigabytes I mean the original iPhone the most popular model

0:51:26of it and back in 2007 had eight gigabytes so the only double it since

0:51:30the original eight product generations ago is ridiculous and then I forgot

0:51:35about this because I bought my iPhone on day one but Apple like six months after

0:51:39the original this is the original iPhone the original one the one and only got 22

0:51:44G networking they shipped a 16 gigabyte model of it like in January or something

0:51:50like that

0:51:51remember that the price cut they also increase the storage yeah so in other

0:51:56words the low-end iPhone six-plus today has the same amount of storage as the

0:52:03high end original iPhone back in 2007 that to me is it's just not hard drive

0:52:10space on the low end of 2007 MacBook yeah it's really and a keep seeing

0:52:15everybody today as they upgrade to iOS aid is running into these problems were

0:52:19you need like it wants for four gigabytes free two or four and a half

0:52:24gigabytes free to do the OS update well how about how are you going to do if

0:52:30you've got a 16 gigabyte iPhone today how in the world are you gonna have for

0:52:33gigabyte read next year when I was nine comes out and it's it's worse in some

0:52:36ways because there is there still selling in eight gigabyte iPhone 5 CNA

0:52:40they're sold out models in India and China and other BRIC countries before

0:52:45and maybe they'll be fiiiine gigabyte iPhone 5s eventually who knows and that

0:52:49last year you know there was no way I could recommend that phone to anybody

0:52:52it's just it's almost unusable that point and now 16 feels like that I only

0:52:57had eight gigabytes in with the size of iOS I honestly wonder how if you took

0:53:03one and did a factory restore on and wiped all of your personal stuff off

0:53:07every photo you have ever taken none of your own music do a factory restore is

0:53:12there going to be enough room to install iOS nine over the air I I don't even

0:53:15know if that's true I mean it's to me that's crazy

0:53:20give in what has to be the relatively low price differential Apple would pay

0:53:27to double those it's a good word for it as an analogy to airlines and how you

0:53:34have economy class business class and first class and how many classes

0:53:39deliberately made more miserable and effort you know maybe up so the premium

0:53:43seating options at an extra 50 bucks whatever and that's the typical

0:53:47marketing thing is how the entry level model that gets people in the door but

0:53:50that entry level model maybe they they still believe that it was 32 gigs more

0:53:55people would opt for that and then be fewer people moving to the medium here

0:53:58they really want the medium here to be the normal one

0:54:00I guess that's the only explanation honestly that I think that has to be it

0:54:05so I'm not trying to act stupid like I don't see that angle but I honestly

0:54:09think that's beneath apple and in long in the long run whatever whatever

0:54:15increase in active active selling average selling price they're gonna get

0:54:19because of this that way they've made these tears however much money they

0:54:25gonna make on that to me is probably gonna be less than the damage it's doing

0:54:30to their brand by selling brand new iPhone six and 6 plusses that honestly I

0:54:36think cannot be recommended by I really I would honestly say that you anybody

0:54:41out there looking for buying advice pretend like those ones don't exist and

0:54:45that the starting price is 299 and 399 contract for the 64 gigabyte models

0:54:50whereas I think 32 gigabytes would be fine if you think that you know knowing

0:54:55how much space you use on your phone now you know knowing how much of your music

0:54:58and video collection you like to carry around on that device you know I like to

0:55:04put my whole music library on the device which already puts me close to 64 or at

0:55:09least in that you know over 32 and then with 128 I I'll 10 lie you know for the

0:55:16last couple of months I've every couple weeks I have to delete stuff from my

0:55:20phone because I get a warning that I'm used up the whole 64 gigs because of

0:55:23shooting high def video and panoramic photos and stuff so I I really want and

0:55:28can use the 128 but I can see how somebody who doesn't store their music

0:55:32could easily get by with 32 and have room to spare next year to upgrade dials

0:55:36nine and stuff like that but sixteen to me is is it really a disappointment

0:55:40there's I've heard an argument from some people in the BRIC countries that all

0:55:43the phones are used for me in those countries because of the way that data

0:55:47plans are set up his you'll get just a phone with a little bit of data and

0:55:50maybe Facebook messenger or bbm or something and is primarily a text-based

0:55:54communications device because voice plans are so expensive and I also wonder

0:55:58if this if the carriers mandate where there's some sort of agreement with some

0:56:02feeling that they have to have the brand new iPhone at 199 still because it'd be

0:56:06interesting to see they did keep around the 32 gigabyte iPhone 5s if they let

0:56:10that just be the the 199 device and the new iPhone started at 299 with 32 gigs I

0:56:16refuse to believe that if they made entry level ones 32 that it would

0:56:22adversely affect their margins and again I say this knowing like I said on the

0:56:26show with multi couple of episodes back it's so easy to armchair quarterback

0:56:31this and and tell Apple to make these decisions that you know you they really

0:56:36ought to spend more money and go from 16 to 32 whereas if you multiply out a

0:56:40hundred million pounds per year and the difference even if it's only a dollar

0:56:44per phone you know hundreds of millions of dollars and I agree you know hundreds

0:56:49of millions of dollars is nothing to sneeze at even before Apple but in this

0:56:53particular case it's it's just too much given away they use it and you know

0:56:57they're really promoting these features you know with an improved camera which i

0:57:03think is a

0:57:03selling point a huge reason to upgrade for regular people in these cameras the

0:57:09panoramic photos have gone to like 50 mega pixels or fifty megabytes or stored

0:57:14I i forget but there there there like twice the size of the old panoramic ones

0:57:18and you have the time lapse to you could take all those photos and combined into

0:57:22a video in these are gonna be huge to generate huge amounts of content and

0:57:26also have to wonder if they did go to 32 gigabytes of any difference will be made

0:57:29up because people might buy more iCloud storage where they might buy more apps

0:57:33because it can fit you know more

0:57:35large-size gigabyte games on their phone it just seems like there's there's

0:57:41better ways of getting people into the iPhone and be an amateur camera guy I

0:57:46know how amazing it is that you can buy a camera now that there's two hundred

0:57:49and forty frames per second slow motion right that's just a couple years ago

0:57:53that was like a real I mean shooting that level of slow mo is expensive it

0:57:58was hard to find on any kind of vaguely consumers camera now you have it on your

0:58:01phone but by definition a hundred and 240 France perceptions double the

0:58:06storage size of a hundred and twenty frames per second

0:58:09did you see that for k-pop $4,000 on the App Store no no tell me about it so I

0:58:14forget the manufacturer but there are well-known video production company they

0:58:18made a really smart iPhone and iPad apps for example they're the ones who made

0:58:22the appt that you can go out into a crowd with a bunch of different people

0:58:25and everyone will send their video back to the same iPhone or iPad and you can

0:58:29do multicam editing and so the new one basically uses the camera so the video

0:58:33camera and takes multiple pictures in stitches and together in 24 K video

0:58:37right on your iPhone while yeah there's there's really good camera stuff

0:58:43especially to check that out what's the name of the app I have to look it up but

0:58:48it's it does for KVD $1,000 I'm gonna be one of them for Keds I am rich but

0:58:54actually useful for KVO $1,000

0:58:59desperate for cash right that's amazing I have to look that up

0:59:05try to remember putting shown up yet but what else I you know I don't know I mean

0:59:15I just read 4000 word review of the two funded you know I feel silly saying

0:59:20there's not that much more to talk about but I don't know that there's not much

0:59:23more to talk about iPod is a busy week for a busy week ok busy week how do you

0:59:28spell that the eyes that why I W I G four K

0:59:32he said why GWI G this week that seems like a weird name $4,000 I thought it

0:59:53was interesting that they sold more phones than ever before by apparently a

0:59:58long shot was four million pre-orders yea even with the whole pre-order system

1:00:04shitting the bed almost completely yeah I saw you tweet I was up until I think

1:00:1045 a.m. before I got my pre orders done eastern time yeah I was up later than

1:00:17that that's not because it was only 3 a.m. Eastern time when they went live

1:00:22with a host to go live yeah and apple.com the main store page then go

1:00:25live but a couple friends of mine sent me direct links about an hour an hour

1:00:28and a half later which actually worked I was on the west coast in Portland for

1:00:33xoxo and so is midnight for us when it first went live and I tried last year I

1:00:40used the app the app Apple Store app and at the stroke of midnight opening out

1:00:49and it was like not ready yet

1:00:53and then I reloaded I went back to home screen open era began and it was there

1:00:59and it was ready and I was like you know 1200 15 and I clicked you know iPhone 5s

1:01:08Space Gray 64 Verizon upgrade this phone that I'm on right now and you know

1:01:16credit card authorization and belly 1201 30 I was done and I was it amy was with

1:01:24me she did the same thing and you know then that was it I got an email and you

1:01:30know the next Friday my phone came this time I spent two hours sitting there you

1:01:36know when we're having drinks and socializing but I spent like two hours

1:01:39in that I spend went to Apple Store DICOM and matter what I did I couldn't

1:01:44go to work and I eventually had to resort to going to Verizon the appt was

1:01:48for me the app started before the website did it would let me pick the

1:01:52phone I wanted but the buttons to actually order it never activated yet

1:01:55that's exactly what I well I had trouble getting there I would say most every

1:01:59most times I tried I never even got that far in about one out of three times I

1:02:02tried I get all the way to the part where it let me pick i phone sex

1:02:07Space Gray 128 Verizon and the button to say add this to cart just never

1:02:14activated such a tease

1:02:15yeah but right next to me it worked for Amy eventually but just randomly you

1:02:19know like 20 minutes in and she was there just sitting on that screen with

1:02:24the inactive Add to Cart button and then all of a sudden the Add to Cart button

1:02:27went live and that was it

1:02:29everybody loves me so I don't know about that and it was strange just watching

1:02:34the carrier sites some of them an hour later they came up earlier some people

1:02:39could get to Verizon some couldn't get to AT&T some could in some got waiting

1:02:42listed t-mobile took forever to it was they do this every year and they still

1:02:47can't get their shit together and it's the most from Verizon's worked I don't

1:02:51think that I had I went through in one shot with no bugs but it's such a design

1:02:55nightmare and doing it on the phone makes it worse because their site is not

1:02:59mobile optimized really small funds lots of pinching and

1:03:02panning around but I was out I didn't have anything else to order with how to

1:03:06use the phone and I i just you know it ends up I think I could have still

1:03:10ordered the next morning and still gotten Friday delivery but that's good I

1:03:14wanted the sex and I didn't want to take that chance that wouldn't come right

1:03:18away you know that it would go two to three weeks delivery I have the Verizon

1:03:23website design wise and in terms of the ways that they try to trick you and get

1:03:30you to buy like get it with a protection plan get it with a car charger yeah

1:03:37exactly it and just lay out of it and colors always read it just reminds me of

1:03:42like what it would be like to like get your driver's license if the Soviet

1:03:47Union restore and it's like it's like some kind of I don't know it's probably

1:03:52like what the internet is like in north korea oppressive now and it's a company

1:04:00that is designed to sell your phones cannot effectively on apple.com just

1:04:05when responses I don't be too critical but if you're selling products that

1:04:09involve mobile you really should work on ya says the guy who's his website isn't

1:04:14yet responsive in whose number one platform for pages I was really I that's

1:04:19the thing about me out about Apple gone respond apple.com going responsive as I

1:04:23really thought that was the thing that I could I could still lean against and say

1:04:28well I'm not the last

1:04:29you know I'm going to last let me take a break here and thank thank our next

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1:07:39about the iPhone 646 plus for someone from someone who's used it

1:07:42not not that I can think of I gotta spend about 20 minutes with them in the

1:07:47demo room to know where nearly enough to get my hands on him but I'm not sure I'm

1:07:51gonna be able to make any sort of the tenant alive used them for a week but I

1:07:56liked about your view is that used both of them for a period of time and that

1:08:00really sort of cemented how the iPhone six-plus wasn't for you

1:08:04yeah you know I'm not good at doing you know why I work slowly and I think

1:08:10slowly and I really wish I wish that I had two weeks to do it so I could have

1:08:15done a full week with each one it just seemed to me like if I switched back and

1:08:20forth everyday all day for a week I'd never get a good sense of either so i

1:08:24thought id 23 with the plus first then three with the sex and then write my

1:08:30review on the seventh day and it you know when I went when I switched from

1:08:37the plus and I you know I did I would say 98% of my i phone usage was on the

1:08:44device I was using one or two things that I used my personal iPhone 4 because

1:08:49I didn't have it on the review unit I could get you were working for example

1:08:57thing and it was a weird you know that

1:09:00you know this that the location settings in Iowa State of change to be more

1:09:06fine-grained yeah well existing apps that have been updated for iOS aid it

1:09:12puts them that want to use your location it puts them in a weird spot where they

1:09:17like uber wasn't asking me hey can I use location services I never even got

1:09:22prompted it would just give me an error and it gave me the error when I was

1:09:28signing in I would take my email address and password and hit OK and instead of

1:09:32saying your password is good you're in or your password wasn't entered

1:09:36correctly tried again after I hit sign in it would say your location can be

1:09:40determined and I took me like days to figure this out and then I was I thought

1:09:45oh it's not the phone its iOS age and went to settings location Hooper and its

1:09:52neighbor was listed as one of the apps that wanted location but instead of

1:09:57saying that it was set to don't allow or allow or allow only when I'm in the app

1:10:04it was set to nothing was like nothing at all so if I tapped her and then just

1:10:09sit here and let it use Mike occasional while I'm in the app then I went back to

1:10:13burn it all work but in the meantime I had to order hoover's around San

1:10:17Francisco had to use my real life so there's just one example of something

1:10:20that I couldn't do everything other than that I used the review funds when I

1:10:25switched after three days to the iPhone sex it was like wow this is a relief I

1:10:30think it's almost an arguable that the iPhone 6 as a linear successor to the

1:10:34iPhones that have come before the iPhone six-plus like you pointed out is really

1:10:38something new and we know some people who had them for a while now and they

1:10:42know that the comet assay was not a one-handed device kinda scared of

1:10:46treating it with one hand it and I think it's really important that people think

1:10:50of it as something else they might just get it thinking it's the next iPhone

1:10:53yeah I do wonder like I wrote last year I do wonder whether there's going to be

1:10:58some amount of buyers regret

1:11:01where somebody goes in the store and it just looks so impressive because it does

1:11:05I mean it is just a striking device physically and they're going to say wow

1:11:13that looks so awesome I'm gonna get that one and then when they actually get it

1:11:17they start running into problems like it's hard to get out of your pocket

1:11:19while you're sitting down it's hard to put back in your pocket while you're

1:11:23sitting down all night if you go into Best Buy and every television was

1:11:27subsidized so they were all 200 or 300 dollars regardless of the size and you

1:11:32just see a hundred and twenty into television its 300 bucks and you're

1:11:35gonna make it yours and then you get home and heroes there's no way to get

1:11:39that thing you unless you take down all had some I might be something like that

1:11:45I don't know I compared it to like the way that people tend to buy

1:11:49oversaturated TVs in Best Buy because when you look at them side by side

1:11:53you're not really imagine you know you're not looking at it in the right

1:11:56context and the extra saturation is striking and you think it looks good and

1:12:01you get home and it's a you realize it's just way off and everything is it

1:12:06doesn't look good it just looks vibrant I don't ask anybody out there are going

1:12:10to be people that it is going to be a tremendous productivity boom for them

1:12:13and they're gonna love it and they're going to survive with the small screen

1:12:16before yeah I think it's you know but I think most people know I had to laugh

1:12:24and I loved it I don't mention it online but I loved panzeri knows review I

1:12:29thought it was such a great idea to you know maybe was like a happy coincidence

1:12:33cuz you know his family already had the Disneyland trip planned but what a great

1:12:38what a great stress tests for review units of a phone then something like

1:12:44that which you know is you know naturally you don't have to contrive

1:12:48reasons to shoot photos or videos

1:12:50your family vacation at Disneyland you gonna want to shoot photos and videos

1:12:54and the lighting conditions are all over the place cuz you might be out in bright

1:12:57daylight walking around the park and then you gonna ride where it's super

1:13:01dark I thought that was a great review but I had to laugh at his crazy idea of

1:13:09masking the two phones in

1:13:11Android Android smartphone cases and then cutting a hole through the

1:13:15difference in the camera location like you don't have to do that

1:13:19like he he should have reread the embargo agreement that you get from

1:13:25Apple and you get a review

1:13:26like you're allowed to use them in real life you don't have to hide them you

1:13:30don't have to disguise them you know that there be no other way to do a real

1:13:34world review you can go out and just use the phone and you don't have to they

1:13:38give you cases you know to their cases so you can review the cases to have you

1:13:43on but since I don't use a case in real life I don't use a case with my review

1:13:48phones either I just use them there are rules i mean for example everybody knows

1:13:53there's an embargo when you're allowed to publish any any kind of writing about

1:13:58it and you're also not allowed in this part I I'm actually thinking about

1:14:03emailing them and seeing if they might reconsider you're not allowed to post

1:14:07any social media a photo that you've taken within which once or twice and I

1:14:13stick to it but once or twice I can xoxo it kind of stunk because all the photos

1:14:17I was taking I couldn't Instagram many of them have to like what they call

1:14:20later gramm and that is sort of a it actually sort of makes it so that you

1:14:27can't fully use these review funds the way I would use a real phone because I

1:14:31do postings to Instagram photos to Twitter

1:14:34you know that bunch of websites in the day that happens we'll say first iPhone

1:14:386 camera shots appear on social networks and Elana Flickr information I kinda see

1:14:45what you know I am sure that's exactly why the rule exists and you know and I

1:14:50it it's a very sit the way they have it now has a simple rule you can share

1:14:54photos from taken with this camera over social network

1:14:57simple yes or no you can't do it whereas what I guess I kind of want to do is I

1:15:02wish I could do it without but with the rule that I can't say hey I took this

1:15:07with an iPhone 6 you know here's a version of the same scene taken with an

1:15:12iPhone 5 look at the difference you know in advance of the embargo date but just

1:15:17posting you know without commenting on it

1:15:20I don't know and I know like Instagram keep the EXIF data I know Flickr does so

1:15:27Flickr I could see Flickr I could see why would I could see them making maybe

1:15:31a white list of you can post to Twitter and Instagram if it if like EXIF data

1:15:37stripped from those apps or something like that any website that makes

1:15:41horribly compressed overly filtered words of your photographs or find

1:15:44opposed to exactly right so maybe they can whitelist a few but anyway it's a

1:15:48bit of a you know a bit of a hassle not be able to collect pens reno's review

1:15:54too because he's approached he was a professional photographer and he knows

1:15:57to look for things like how it handles saturated read that not everyone also

1:16:03the Austin man piece that ran on his blog on the verge we took it with him to

1:16:07Icelandic you know just to see I cannot ever be like that but I like to see what

1:16:12the potential is with someone who really knows how to use a camera yeah his his

1:16:15review made me feel so much better about not really having done any photo

1:16:19photography testing of mind just ran out of time and just ran it didn't really

1:16:23take any side by side of pictures to really compares I would've been a waste

1:16:28of time anyway because his review blew it away in terms of depth and expertise

1:16:32in terms of photography in the Middle Earth taken in the last 16 right so it

1:16:37just made me laugh to the Panzer in a way around the world with his eye is his

1:16:41iPhone sixes in these horribly janky cut up with hotel sisters Android cases when

1:16:48he could've just used them out and about but I will say as somebody who did that

1:16:51for the last week using it just out and about people recognized it like last

1:16:55year I don't think anybody did like I had an iPhone Africa what color was I

1:17:01had a gold gold 5s so I guess some people didn't notice there were some

1:17:06people in those cuz I had a cold one and gold was new but if I had had a space

1:17:10grey one nobody would have known even though space crazy different color than

1:17:13the black that came before it

1:17:15people just don't really notice you know its iPhones and iPhone the gold a couple

1:17:19people notice but testing these two phones in a while especially the plus

1:17:23just complete strangers would say oh my god is that the new iPhone over and over

1:17:29and over again to the point where and I didn't want to be

1:17:33photographed using it I don't want to be posting pictures of me using it so I

1:17:36would say yes and you're allowed to you you you you know you can do not have to

1:17:40lie you don't have to suddenly run away or something

1:17:42yes i phone you know six plus a review unit from Apple but you're not allowed

1:17:49to let people touch it and you're not allowed to demonstrated in a public way

1:17:52so you can't say sure gather around employees of super duper burger and I

1:17:58will show you the iPhone 6 place so you kind of have to be a little bit of a

1:18:03jerk about it but but you don't have to hide it and it's you know you don't have

1:18:09to lie about it or anything like that or put in that case the same as I did that

1:18:12change as well no that's always been the same as far as widely since I've been

1:18:16reviewing them which started with the Verizon iPhone 4 was much better way to

1:18:21test if that if they if the embargo of the NDA with stricter than that he's

1:18:24probably not be a functional test for you right we really wouldn't be if you

1:18:27had to you know disguise it or something like that

1:18:30locked in a room right because even if I had to put it in some kind of case it

1:18:35would have affected my ability to judge just how pocketable it is without a case

1:18:39I just really like anything's right so that was a great great extra key

1:18:47paragraph article yeah it made me laugh though knowing the rules what do you

1:18:54think about I guess if there's anything else that's controversial about the

1:18:57design of the two phones at the camera nubbin for the boulders I'm calling I'm

1:19:02not quite sure what they call it one thing a couple people on Twitter pointed

1:19:05out and again because I don't use a case I guess it occurred to me but it didn't

1:19:09really popped my forefront is for anybody who does use their iPhone in a

1:19:14case which I do believe to be a majority if not an overwhelming majority of

1:19:19iPhone users just out and about in the real world it seems to me like certainly

1:19:23many people don't but it seems like most people do use a case and if you do use a

1:19:28case it's absolutely irrelevant because even the thinnest of cases is going to

1:19:32be thinner than the thickness of the Bulge around the camera lens yeah

1:19:38absolutely and even

1:19:41accessories like although clip

1:19:43can have now have a use that as a guide to make sure that it stays in place when

1:19:46they put it on ya it's you know I would never go so far as to argue that it's

1:19:51there for a future and not a you know designed tradeoff but it is it's sort of

1:19:57like a silver lining in in the trade off the iPod Touch had this two years ago

1:20:03three years ago whenever that launched its because cameras

1:20:06talks with the five elements and cameras really need depth as wetlands is

1:20:10sometimes it's in the phones they wanna make super thin and that creates a huge

1:20:14tension with the phone dinner they had to make a worse camera that I gonna do

1:20:18that they did they did a miracle of Engineering with the iPhone 5 to get

1:20:21that eight megapixel camera in there and I don't think they could I am sure they

1:20:27try to think they could get into afghanistan is the ease and like you

1:20:30said that was a compromise I had to make yeah well it's not you know I presented

1:20:36three options first would be use a camera that fits flush and has worse

1:20:40optimist I think that was out of the question because I believe a camera of

1:20:45that size not only would certainly would have had worse optics than the one they

1:20:49did include but it might have even had worse optics probably would have had

1:20:53worse optics than the five ass 5 seed and that's just unacceptable they can't

1:20:58sell the high-end iPhone with a camera that worse than the one from a year or

1:21:01two before I just you know

1:21:05inconceivable there is no magic option to just magically make it happen and I

1:21:10seen it on Twitter handful of people on Twitter who have steve Jobs was there he

1:21:14would have browbeat them into making a camera that was that then enough and

1:21:19didn't sacrifice image quality well I that's not how it worked

1:21:24you know a great motivator and he often drove people to do more than they could

1:21:28think they could I don't think he bend the laws of physics and you know they

1:21:35still do they did they know they do things like used Sony sensors used

1:21:39components they don't the camera isn't entirely their own creation have a Sony

1:21:42Centre in there which already places are starting limit on how far away the lens

1:21:47has to be 22

1:21:49cover the whole center with an image so I'm gonna say that that was out I think

1:21:55the choice came between doing what they did and having a boulder on the camera

1:22:00lens or making the whole device as thick as needed beat us to sit flush with the

1:22:07camera that they have and then there you know make the battery a little thicker

1:22:11to to take advantage of that extra space where they couldnt thats the thing that

1:22:16I've lot of people pushed back on my review about that they should have

1:22:20because that would have been better there is it still would have been

1:22:23thinner than the 50 S how is that not enough and then battery life for him

1:22:29better on both phones you know that this is folly on Apple's part because it

1:22:34would have been better for everybody because a little bit that much more

1:22:37thickness wouldn't have mattered still would have been a phone and the battery

1:22:41life but it's it's really interesting as a lot of people when Apple went to the

1:22:44iPhone 5 and that was thinner than the iPhone for us that you just keep it the

1:22:48same as before us and want more battery but everything really is a trade off and

1:22:52I think Apple is more concerned as obsessed as they are with innocent they

1:22:56made an entirely new back later to get it thinner I think that translates into

1:23:01weight and I've gotta gotta Lumia 10:20 and that feels like a brick and the

1:23:07Nexus fives about the same size and it feels even with the same size it feel so

1:23:11much more because it's lighter and the iPhone six-plus felt smaller again then

1:23:15a lot of those phones within the Galaxy know and I think I realized when they

1:23:18went big one of their goals was to be light so that it didn't end up feeling

1:23:22like a weaponized instrument in your hand

1:23:25yeah it is I wrote my review its heavier the fuck the six is heavier than the 5s

1:23:32but it doesn't feel have here because I think by you know by mass it's actually

1:23:38lighter you know her purr purr volume it's it's lighter even overall it's it's

1:23:44actually a little heavier and is that illusion thing again too because I had a

1:23:47chance to see a bunch of people using them during the weekend

1:23:50you look at it when you look at your iPhone 5 and it's that same feeling when

1:23:54you look back on iphone4s now it looks like a standard little iPhone many at

1:23:58once you see that because of the curves because of the way that is built it just

1:24:01looks so much newer than the iPhone 5 and I think that whole thing combines

1:24:05together to make the big size more acceptable I think it's reasonable that

1:24:12perfectly reasonable to argue the side of the should have just made both owns a

1:24:17little thicker to let the camera sit flush and put slightly bigger batteries

1:24:22in perfectly reasonable I think it's not reasonable to argue that what Apple did

1:24:27choose to do is also reasonable and that Apple simply prioritizes tennis and wait

1:24:34a little bit more than other people do because I believe the iPod touch at

1:24:41least it was certainly designed jobs are still around and Matt ship there was no

1:24:45band that so i think you know that that's it's you know we're running out

1:24:51of time to say no

1:24:53actually Steve Jobs actually was there for that but that's the protruding

1:24:57camera lens you can't say Steve Jobs never would have done it because he did

1:25:01he was there when the iPod touch that has that was designed I don't think

1:25:09people some people are said to the need to do they need to buy a case now

1:25:13because otherwise if you put your phone flat on a table or something like that

1:25:17the lens is gonna get scratched I don't think the lenses any more likely to get

1:25:20scratched it was on the 5s because it's still a sapphire cover on the outside of

1:25:25the land and if anything that the metal ring around it would be less likely to

1:25:33have the you know the land actually touching the surface of the table they

1:25:37are on I don't know it certainly doesn't make me want to put a case on it I'm not

1:25:40worried I was about to ask you that because in the iPod Touch and holding it

1:25:43right now the ring goes a little bit further the lands that does protect the

1:25:46lens I didn't know that I think it does but it if you know it's very slight but

1:25:51I do think that given that it would be sitting at a slight angle I think it

1:25:55means that you know it's a perfectly flat table I don't think any part of the

1:26:01lands would actually

1:26:02would actually touch the table so I think if anything it's a little bit less

1:26:07likely and some people are worried about it not being flush me put it down on his

1:26:10back on a table but again the iPod Touch is one corner of the you can push out

1:26:14that makes it does it wiggles a little bit on a perfectly flat table but it

1:26:19doesn't bother me I mean in theory do I wish it were flush of course but you

1:26:25know I same thing with the lines for the antenna lines you know people are asking

1:26:28about you know i i didn't even mention manner of you what are their fine I

1:26:33don't I don't think that they're bad I don't think they're good I mean you know

1:26:36there's always some kind of concession to the antenna in every single I mean

1:26:41the original iPhone had a big black plastic thing on the bottom of it you

1:26:46know it's fine my wife actually thinks it looks good on the gold ones almost

1:26:52like like the way that on like a handbag or like women's jacket or something like

1:26:57that the pattern of the panel you know that sometimes at the seams of a piece

1:27:02of clothing or something like that are meant you know they're stitched in the

1:27:05different color you know that they look something like that so that's great yeah

1:27:10one last thing before removing the funds I wanna

1:27:15hopefully this will show up on the idea I've got three phones in front of me

1:27:23right now the i-5 s the Sex and the six plus and I'm going to target the silent

1:27:31switch on and off holding it up against the microphone so I start with the

1:27:35iPhone 5s

1:27:41right now here's the six did you hear that there was much harder to hear but I

1:27:51heard it much harder to hear lower right so the six is a much quieter vibration

1:27:58now here's the 66 + 6+1 one more its way loud it's really I'm just sitting here

1:28:12and I'm actually a power down because I'm getting notifications and it's

1:28:17allowed even sitting on my desk that I know that it they're showing up in the

1:28:20idea for the show it's a really loud silence which almost problematically

1:28:25show and even I double checked with Apple to make sure they get a unit with

1:28:29you know that was abnormal in that regard they said no it is a little bit

1:28:33louder it also way stronger it's like there's no way you can and that's a

1:28:37concession to the idea that not as many people my pocket but they might put it

1:28:41in a bag or purse or something

1:28:42yeah I don't know maybe it's on purpose yeah maybe that is true I don't know but

1:28:47I'm surprised more people haven't commented on it and the initial reviews

1:28:49because it is a real difference especially compared to the regular six

1:28:53which is even quieter than previous iPhones as interesting it's almost to

1:28:58the point where it's like I don't even think you call it silent mode you'd call

1:29:01it vibrate mode because it's it's not silent and I in a room I almost wonder

1:29:06like in a room with you know there is like a meeting and people put their

1:29:11phones in front of them you know it's it's going to blow most problematic that

1:29:15that it was a lot of boardrooms and have trouble I don't know if you take one

1:29:22last breath

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1:33:36name registrar and longtime friend of the show man we still have I was a to

1:33:40talk about IIC skip the rest of them to cover that on future shows seriously we

1:33:45just don't have time before you said I guess we could talk about Apple pay and

1:33:51I'm wondering what what you think about that it's really interesting because I

1:33:55have NFC everywhere around me series takes at McDonalds takes hit the gas

1:33:59stations take it it's just everywhere so I have both my credit cards have little

1:34:04NFC sticker on them

1:34:07printing on them and you'll go up in you tap the gas pump you tap the cash

1:34:12register and it just works and it's it's great and the idea of having that on my

1:34:17iPhone so I don't my only concern with it if I ever drop my car deals

1:34:21get up and go to our tap in for gas or tapping for food it'll take a while

1:34:24before I realize it so having on my phone is hugely appealing that don't

1:34:28have to carry those credit cards with me I don't have to worry about dropping

1:34:31them and because they're doing it in such a secure way whether encrypting

1:34:35everything they're they're putting it on the secure element and they're doing

1:34:40this one-time credit card number it's it's even better than the convenience

1:34:44that I would have with NFC some really excited

1:34:46yeah I think it's one of those cases where what Apple said is exactly the

1:34:50truth and there's no reason to be cynical about it but Tim Cook's

1:34:53explanation that look everybody's tried to do this before they've all fallen

1:34:56short in the reason a phone short is it they've come up with schemes that are

1:34:59built around their own self-interest in other words I think because they want to

1:35:04make a lot of money on it and a play rather than approaching it as let's look

1:35:09at it from the perspective of the customer and just make their experience

1:35:12better and let the trial outcome after that they're gonna make money on this

1:35:16there's no doubt that Abdul know this isn't saying that Apple's doing it for

1:35:19free and you know all the monies passing game but they're not making a lot per

1:35:23transaction they're taking tiny little sliver of the transactions and they're

1:35:28not asking retailers to install an apple backend system they're not asking

1:35:34retailers to install Apple's proprietary iPhone only thing at the register it's

1:35:41an industry standard it's already in hundreds of thousands of locations

1:35:44they're just making it work easier than anybody else has and it's really just i

1:35:50I think primarily just about making it another way that it's nicer to own an

1:35:55iPhone than it is to own any other phone that's the main advantage to Apple it's

1:36:00not about the fraction of a penny per transaction that they're gonna make

1:36:03although I'm do you know they'll keep that money I think it's primarily a way

1:36:08to just you know it you know why they sweat over the details of putting in a

1:36:14higher 400 pixel per inch display on the iPhone sex cuz it's nicer for customers

1:36:19you know i think thats what apple pays all about

1:36:22and I therefore think and I meanness I don't think you know I think there's

1:36:26some people are gonna roll their eyes but I think it's it's win win win it's

1:36:31good for Apple because they will make some money on this and it will make

1:36:36iPhones a little bit stickier as something that people are once they have

1:36:40it they're gonna wanna keep buying them I think it's good for customers because

1:36:44I think it's an amazing experience and we got to play with it like they did

1:36:48have that I clay red you know play register setup at at the hands-on area

1:36:53it's

1:36:54if anything they're demo video in the in the keynote undersold how easy it is

1:36:58it's really really convenient and then it's good for the retailers Apple isn't

1:37:04charging them like some kind of crazy 7030 split they're not asking for an

1:37:08exam in an amount of money they did get preferential treatment in terms of

1:37:13getting the rate that was therefore when the card present rate as opposed to the

1:37:17card not present right but I think that's fair and reasonable that they're

1:37:22saying hey touch I D combined with the security measures we've taken is the

1:37:26equivalent of card present its you know just a little bit more likely that this

1:37:31is not a fraudulent transaction you know that they're not getting charged the

1:37:34rape that get charged when you just read your credit card number to somebody over

1:37:38the phone which is where you don't get card present cuz they don't see that you

1:37:42have the card that PC ready for WBC called only Apple because if you think

1:37:48back to when Google tried to do this it's gonna try to do TV is that they

1:37:53didn't get by and they couldn't get things past carrier some carriers

1:37:56blocked some carriers want to use their own because they have their own

1:37:59called I suffered what they renamed at their own solution for these things and

1:38:02they just they just couldn't get it deployed in Apple because they make

1:38:06everything from the chip to the secure enclaves in the secure element all the

1:38:13way up the OS and to the hardware it's better than having the credit card

1:38:17present because I can just drop my NFC card and someone else can pick it up and

1:38:20go tap things there's no password is nothing required this needs my passcode

1:38:24or my fingerprint and that I think makes it I heard a rumor that it was after

1:38:29target and a half after a lot of the credit card breaches that the industry

1:38:33started listening that they weren't as receptive

1:38:35before and i think is really telling that they had lunch partners a demo the

1:38:39target app in the Apple Store app and it's not just the thing that you can use

1:38:43in registers they because again only Apple they have the apps they made a

1:38:47solution that works on the phone in physical real-world stores that works on

1:38:51line with apps and that works based on a physical skin connection with the watch

1:38:56and that that isn't very robust solution

1:38:59yeah it's very very true and you know I guess said win-win-win the retailers are

1:39:06happy to use it the banks are happy to use it cuz there so they seem so

1:39:10confident that you know what Apple's come up with is going to increase

1:39:13security and fraud is such a huge time and costs and PR sink for the banks and

1:39:22for retailers right i mean you know the target CEO lost his job over the tobacco

1:39:29that that happened to them last year it's a real problem this seems like you

1:39:33know if it works as advertised is a completely credible solution and it was

1:39:39so it really is it better for every party involved nobody's paying any sort

1:39:44of there's no tradeoff for anybody as opposed to something like let's just

1:39:48compare it to the seventy thirty split for on-device content that sold on the

1:39:55phone and I think that's you know there's a you know years long argument

1:40:01that hey that's too much you know that you know Barnes and Noble shouldn't have

1:40:04to spend you know or can't afford 30% margins because they're paying you know

1:40:09they're paying the same agency model for books that anybody else's you know

1:40:15should Amazon let can dole you know use in-app purchases know why don't day you

1:40:21know there's all sorts of arguments to be made there where where the seventy

1:40:24thirty split depending on your perspective may not be in the interest

1:40:27of whoever selling the goods

1:40:29there's no there's no downside like that without will pay its really is better

1:40:33for everybody and there was some confusion because some people thought

1:40:36that the seventy thirty split wood would be a free sample as amazon.com amazon

1:40:41app

1:40:41used it not the one for the candles or before the actual buying goods but the

1:40:44seventy thirty was never for physical goods it was always for the digital

1:40:47distribution within apps so their fire anyone target everyone can adopt this

1:40:51and all they're doing is the AppleCare till last segment and and keep it short

1:40:57because I don't want to just regurgitate your excellent excellent Iowa State

1:41:01review which anybody who's listening to the show if you haven't put in the show

1:41:05knows but go read it it is long is twenty thousand words it is booklet but

1:41:10it is worth it and its to meet definitive what are the the things the

1:41:18little things in Iowa City you think people are most likely to overlook like

1:41:22what do you know a couple of things that people who listen to the show maybe

1:41:25think that they're tuned in to what's new in Iowa State they've seen the

1:41:29keynote at the BBC but that I go I didn't know about that I think there's

1:41:3521 is really big and and some are really small the really big thing is because

1:41:39there's names like extensibility and there's all sorts of different things

1:41:42like widgets and action custom actions custom keyboard custom sharing items but

1:41:47when you come down to it the the huge transformation from me with between iOS

1:41:517 and Iowa State is that entirely reverse before everything was pull if

1:41:56you wanted to do something you had to leave what you were doing go to another

1:41:59app for example just sending a voice memo you want to leave messages go to

1:42:02the voice memo app create a voice memo bring up the embedded message deed and

1:42:07then use that to send it through messages then go back to messages

1:42:10continue your conversation and it's like it was like that for so many things if

1:42:14you wanted to share a URL in an anon integrated applicable plus you have to

1:42:19go with the web copy the oil one password yet to launch one Password copy

1:42:23the password timeout and now everything is the model is so much more towards

1:42:27push data we're from interactive notifications you can keep playing your

1:42:31game keep watching your movie quickly answer i message you pull down

1:42:35notification center the widgets right there

1:42:38the Android model was always told century to me because you had to leave

1:42:41go to the home screen patient home screen find a way to get it really

1:42:44didn't save you that much time being a notification centers whose you so much

1:42:48time storehouse now if you don't have to go to store house and then

1:42:52you open up the image picture and choose images you can be in photos you can use

1:42:56filters in there you can do think that sharing options so many aspects of iOS

1:43:01now bring the stuff to you where you are and that is such a fundamental change to

1:43:06how I'm using my iPhone and I think federico did a great job explaining that

1:43:10to that it's called revolution I think that's over overused but just a change

1:43:16in work clothes made it less of a choice made it much more much much media device

1:43:21work for me much more than it ever has before

1:43:24yeah it almost like the way that to me that they broke down the UNIX you know

1:43:35we're talking forty year old UNIX multitasking model to a lower level with

1:43:43the original iPhone in 2007 which was you know hand far and wide by people for

1:43:52not supporting multitasking which was held up by the ignorant as sort of you

1:43:59know like it's sort of a baby OS that can't do multitasking whereas anybody

1:44:05with any sort of clue would realize what they started with Mac OS 10 which is

1:44:10UNIX they took multitasking out right this isn't like Mac OS was back in the

1:44:17nineties or Palm OS or something like that where there was a non multitasking

1:44:21operating system that grew to a point where they had had a regional demo is

1:44:27Steve Jobs when he showed play music the phone rang the music faded away he

1:44:30answered the phone he went into the web you went to email he went that blue

1:44:34peoples minds who knew multitasking time right in there were things that did

1:44:38multi task but there are a lot of others that didn't and that it you know you hit

1:44:42the home button and the Apple exit and you know when you realize that it would

1:44:47start all over again

1:44:48it was all based on the constraints that incredible constraints of the device

1:44:53with limited ramen and limited you know CPU that eighty five times less powerful

1:44:58than the one we have sex but it was also you know not just those technical

1:45:04constraints but I think it was a reimagining of the user experience of a

1:45:07personal computer that could you'd want to do things like respond to a text

1:45:12message while you're watching a video and that they've built it back up with

1:45:18XP see in a way that really makes a ton of sense and you don't even have to

1:45:26think about it too much from a user's perspective right it's just there's

1:45:30there's a notification from Renee's asking what time the show's gonna start

1:45:34tonight and I'm watching Yankees game you just put down a little bit respond

1:45:37right there and I didn't have to interrupt the video stream but at the

1:45:42same time

1:45:43solve so many problems from a typical users perspective of what can happen

1:45:50with the traditional multitasking where everything just gets to run and runs

1:45:55forever of Unix where you know your whole thing can get slowed down because

1:46:01everything's running in the background

1:46:03unchecked and not even a mention the security and privacy issues it's

1:46:10incredibly or do the same thing you're on a website you want to quickly check

1:46:12the score you can just pull down notification center and the score is in

1:46:15there and you just put it back up you go right back to where you're doing which

1:46:19is a change the multitasking was great you could happen occasionally go right

1:46:22to the app but then to get back to where you worry about to leave that app double

1:46:26tap if you remember to do that go back to the fast a picker take the app you

1:46:29had or another app it was just it was not ideal and the other advantage to

1:46:35like the security the privacy that's enormous because if you're answering a

1:46:38message in the Facebook app Facebook has no idea what you're typing in that is

1:46:41completely separate but if for example if you have a facebook notification

1:46:46another app and Facebook is being a memory hog and jetsam get rid of it that

1:46:50notification is completely independent you'll still be typing your message or

1:46:54answer notification you'll never even notice what's happening with the

1:46:56container up in the background

1:46:58that's a huge reliability Boone yeah the real maybe the best layman's terms way

1:47:03to think about extensions and these things is that they really are like many

1:47:07apps that run in their own little mini sandbox and it takes an explicit user

1:47:13action to punch through that which is a great way of doing it

1:47:16Yeah Yeah what about anything else that's sort of like easily overlooked

1:47:21wow I can't believe that sort of you know I can I didn't know about that

1:47:26there's a lot of really nice things for example of here in Safari new iCloud

1:47:30tabs you can you can get you can close iCloud tabs on other devices from the

1:47:35device that you're using which is I did not know that that's why i doing the

1:47:40show it's that is a feature I've wanted ever since they invented by club owner

1:47:44so many things are feeling it I also love that you can go to the settings and

1:47:47go to the settings for any app and you go into them and there is a test for

1:47:50notifications there in a tab for privacy there maybe I don't I don't know how to

1:47:55find that and they made it easy for developers to get to that but i just go

1:47:58there and I can see what this has permission for an internal monitoring

1:48:01them off

1:48:02explained to me confused about explained to me

1:48:07user versus remote notifications which has a new distinction that didn't exist

1:48:11before now it does so another developer so did the cab rental mins tape

1:48:17explanation for this but my understanding is right now you're

1:48:20automatically opted into the the remote notifications and what that does is

1:48:24things like background refresh so a developer can send a silent notification

1:48:29in essence to tell your app that there's new content to download or there is a

1:48:33new messages are new timeline to pull in and it'll just go and do that in the

1:48:37background and your automatic adopted into that you can choose to go and opt

1:48:40out of it but they just want that to work they don't any confusion and that

1:48:44is now separate from the user facing notifications like a message

1:48:48notification or a reminder and invitation or something

1:48:53third-party keyboards have you tried any yet I tried several of them they work in

1:48:59the same way you download an app the app with the third party keyboards is that

1:49:04they're not as easy

1:49:06to install when you download a widget for example you pull down notification

1:49:09center it tells you there's a new widget you tap the edit button you can add it

1:49:12right there

1:49:13the keyboards they don't tell you there's a new keyboard so you can

1:49:15download it

1:49:16you go to the keep you put the keyboard there's no indicator that says it's a

1:49:19new keyboard available they have to tell you in the Apple you have to know to go

1:49:23to Settings keyboards at third party keyboard and then enable it and also

1:49:27because the container ops are so small if you have a really hefty keyboard a

1:49:31lot of predictive text engines or something that has to stay in the

1:49:34container apps after granted access there's a crack full access button on

1:49:39the keyboard than it has to be able to talk back and forth with his apt to do a

1:49:42lot of the higher level stuff doesn't have to say that doesn't seem appealing

1:49:45to me it's a little buggy as well because it'll is sometimes referred to

1:49:50the wrong keyboard so it's not it's not perfect yet but it's this is

1:49:53extensibility its extensibility 0.9% on 1.0 there's just so much stuff and as

1:49:58such a fundamental change that I can't even imagine how many bugs there

1:50:02squashing even as it shipping what's your take on quick type quick type is

1:50:06the new predictive text thing which shows a couple of words above the

1:50:10keyboard it takes like an extra row of keys above the keyboard instead of just

1:50:14showing you one suggestion in line I still have to have been using it since

1:50:19died I installed at the first day WDC I think you laughed at me I did but I like

1:50:25that I like to see where it is almost immediately in force myself to use it

1:50:28and I still don't remember to use it cuz I'm so used to typing the traditional

1:50:33way on an iPhone yeah yeah that's exactly why I almost don't have an

1:50:37opinion on it because I don't even look at it because I just type to a vote is

1:50:40typed my habits are so ingrained there's two changes to iOS that makes me feel

1:50:45old in a way and one is that there's so many people especially who used on iOS

1:50:49devices were used to SwiftKey or swipe and they really wanted in an Apple

1:50:53keyboard was outdated in that regard but also you take something like iMessage

1:50:57and you as much as we might ease Ben Thompson about using line and sneezing

1:51:03like having full conversations and stickers there's a whole generation of

1:51:06people who instant messaging is really instantly you touch something and it

1:51:09goes and it makes me so nervous because Apple's doing that now and for arbitrate

1:51:14Rex texting they can't do that when you're finished typing but if you hit

1:51:17like location in the message think it just goes if you hit if you if you that

1:51:22new radio interface to make up with messages slide up it doesn't populate

1:51:26the field and then let you hit Send in someone afraid like I would do it just

1:51:30goes to the instance BS so fast it does that with images to send an attachment

1:51:35to pick the image and say use this image and it sent the message it doesn't sit

1:51:40there in the text field as a message waiting for his second stint in the

1:51:45temporal now almost like snapchat where it'll by default it will expire in two

1:51:51minutes unless you say keep it and then it'll tell the other person your message

1:51:55has been capped or they've stopped doing it they're they're they're being very

1:51:57transparent in what's being done in where that's good yeah I'm curious to

1:52:01see how sound bites play out cause I have I've had it on a beta phone all

1:52:05summer but I haven't had a chance to use it because the sound bites don't really

1:52:08work unless everybody's on Iowa seed if you're if you send one to somebody is

1:52:12still on I was 7 or on the device they just get like audio file attachment

1:52:17which they can click and play but it's it sounds like you're giving them as

1:52:22shit sandwich you know you're a word doc file instead of just typing out your

1:52:28email but with everybody on iowa say if you're you know your correspondent is on

1:52:32I was a den they can play it just taken to play it by lifting the phone to their

1:52:35ear yeah it's great on the lockscreen 28 and clearly we're playing with this a

1:52:39little while ago he sent a message and it shows up and says lift listen so you

1:52:42pull it up and you listen to the message and then you can record another message

1:52:45you put it down and sends it it becomes almost like a walkie talkie just

1:52:48cleaning the sound bites back and forth

1:52:52the one last thing for a wrap-up is an and that fast contacts didn't make sense

1:53:01to me at WBC this is now when you gonna multitasking you double tap home and

1:53:07above your multitasking windows there's a row of your recent recipients are

1:53:13contacts just seemed weird to me like they were just shoving something in the

1:53:18empty space all the center makes a bit more sense to me with that communication

1:53:22button on the Apple watch because it's the same thing it's like we're gonna

1:53:27make it really easy to just sort of very quickly no matter what you're currently

1:53:31doing somehow communicate with the people who you communicate with most

1:53:37frequently both Iowa State and the watch seem to be a concerted effort to make

1:53:42blogging authentication remote control and communications really work well and

1:53:48work quickly there was in the earlier versions those contacts with all the

1:53:52time and I thought you know maybe that's not good for privacy if you didn't want

1:53:55anyone glancing at who you were talking to especially get complicated

1:53:58relationships you can hide those now but if if you're fine with that you have

1:54:02both your favorites and your reasons and you tap those and you can instantly

1:54:04FaceTime call them message them it's once you get used to it it's super quick

1:54:09run up against two hour mark we could go on for another two hours but that's

1:54:14where they make next week Rene Ritchie a time or dot com shout out some of your

1:54:22podcasts sure I do a podcast called debug with guy English generate with

1:54:27Mark Edwards and said clifford and with our mutual friend a viscous and guy do

1:54:33vector and review shows remember that I wasn't going to but you can go ahead now

1:54:42those are all good friends and those are all good shows your your back-to-back

1:54:48haven't known you got the two hardest working podcasters who still managed to

1:54:53write thousands of words of week back-to-back shows so I gotta have

1:54:59somebody lazy on next week I'm so happy about about study Jason and his new site

1:55:03six colors and its new podcast upgrade is because he's making a lot of content

1:55:07again and I love the content that he makes yeah there's just so much so so

1:55:10funny consumer can be so slow and then all of a sudden so much happens and it's

1:55:14like the whole macworld thing in the snow thing we could go on forever never

1:55:20even brought up the whole stupid markdown thing from two weeks ago never

1:55:23even mentioned it to you and I hardly even broached the the watch it's you

1:55:31know too much to so much to talk about the next you know by the time were done

1:55:34talking about it will be out there for the next event October anyway thank you

1:55:39so much