The Talk Show

94: ‘Very Few Outhouses Anymore’, With Jason Snell

 

  hello there must be a key game it was emotional and his extraordinary [TS]

  disappointing and because I was at the Yankee game today probably gonna sound [TS]

  like a chicken chain smoking [TS]

  well you know they they they considered special events but they can't usually [TS]

  can't fix the outcome [TS]

  now you know I'm gonna go on baseball we've got tons and tons of nerd stuff to [TS]

  talk about but you know is bad that I don't even know why I haven't cuz its [TS]

  funny when you go to a game sometimes you don't like the cell phone reception [TS]

  is bad cuz theres 48,000 people trying to use the same network and tried in [TS]

  follow the Twitter I don't have been following the HEB writers I don't know [TS]

  what the explanation is but the Yankees designated hitter today was Stephen Drew [TS]

  who is hitting 160 and has five home runs on the season they liked the amount [TS]

  of like off waivers by three weeks ago and they never printed form they got to [TS]

  the end of the game and a man on first they're down by to andrew is up again [TS]

  and there's nobody on the bench and this is after the the roster expansion that's [TS]

  how that's how that reminds me as a fan of a nationally team that this happens a [TS]

  lot when nationally teams again yes when they try to play in the American League [TS]

  sometimes they liked their designated hitters just some guy who regularly the [TS]

  fourth outfielder cuz they don't have a designated hitter so they like I don't [TS]

  know this guy but there's like designate a classic designated hitter David Ortiz [TS]

  from the Reds right guy who's always gonna try to knock the hyde off the [TS]

  bodies hit hard and probably a good header but at least [TS]

  also a power hitter but in theory though you could put anybody like you could put [TS]

  each 0 there and he's not a power hitter but if you had an you know [TS]

  no you're not you're like 9th best hitter if they were if the New York [TS]

  Yankees this year where the Minnesota Twins or the Cleveland Indians or name [TS]

  any other team from you know someone in another country no offense to those [TS]

  teams I'm just saying a team that's not a perennial powerhouse and they had this [TS]

  record and they had this lineup and these starting pitchers and nobody would [TS]

  be paying any attention and would be a curiosity that their theoretically still [TS]

  in the wild-card race but nobody would ever know there wouldn't be like nightly [TS]

  updates on ESPN about third where they are in the wild-card race it's just [TS]

  because of the Yankees and because there's one particular guy on the roster [TS]

  named Derek Jeter right which was the i mean that's kind of the point of of of [TS]

  today so you know but it's true there they're not they're one of those teams I [TS]

  noticed the Padres are like six games out there something in the wild-card [TS]

  it's like the technically in it still kind of category [TS]

  people are really paying attention but there's something magical could happen [TS]

  but probably won't but could yeah probably not I'm a little worried I got [TS]

  a little worried by the end of the game that it's five games over five hundred [TS]

  and I actually think that that's a remarkable achievement given what's [TS]

  happened to them they've had four out of the five starting pitchers on opening [TS]

  day and had like season-ending injuries or almost injuries Pineda was out for [TS]

  months we had remarkable that the team was four out of the five starting [TS]

  pitchers having season-ending [TS]

  possibly career-ending in the case assisi Sabathia injuries is five games [TS]

  over 500 that's remarkable but here's the thing I take where I came from today [TS]

  when I was very depressed in my thought is [TS]

  everybody's hoping that generally gets to finish the season may be chasing down [TS]

  a wildcard my fear is that he's gonna finish the season chasing down the first [TS]

  ever losing season that he's had it can happen but then again they could be you [TS]

  know sometimes again it depends on what your expectations I remember that [TS]

  there's a period in the early two thousands when the Giants were I think [TS]

  they played like five or six years where they had like three games where they [TS]

  were eliminated and most of those years into giant I think never won the [TS]

  Division two years in a row ever but there was something good about that they [TS]

  would get eliminated the last week of the season and even if they did win the [TS]

  division of the wild card they they weren't playing meaningless games too [TS]

  late September and I realized that in some ways a low bar but I do kinda like [TS]

  that the idea that you're always around and maybe some years you fall short in [TS]

  your five games out or whatever at the end but but you know when when that also [TS]

  sort of fell apart in there are couple of years they were they were out in Lake [TS]

  the end of August it felt really strange because that's the thing you get used to [TS]

  is you know at least one minute we might not make it but we were in it till [TS]

  almost it's the end of the you know it's the football season it doesn't matter [TS]

  anymore I actually that was actually one of the reasons I think as a boy that I [TS]

  became a dallas Cowboys fan and one of my favorite things about my the tamil [TS]

  Andrea at Dallas Cowboys was that I believe the numbers twenty the day had [TS]

  twenty consecutive winning seasons they want at least nine out of the 16 games [TS]

  right and during that era clearly the dominant team of that era was the [TS]

  Pittsburgh Steelers the Steelers I don't think you know that the Cowboys I think [TS]

  took one from the Steelers but the Steelers beat the Cowboys more than that [TS]

  you know the other way around and they won four in a row and you know you can [TS]

  argue then afterwards that the 49ers supplanted the Cowboys the Joe Montana [TS]

  era 49ers and literally in one game you know there was like passing of the torch [TS]

  with the catch [TS]

  but the thing about that twenty consecutive winning seasons to me is [TS]

  that's that's incredible thing you know that's like amazing consistency I think [TS]

  what Jeter I i'm just talking up the cover but I believe in at one point I [TS]

  know it was true don't count last year because he only played 17 years because [TS]

  of the ankle but in all the get all the seasons he said four seasons with the [TS]

  Yankees he's only played one meaningless game one time the last and it was the [TS]

  last ever game at Yankee Stadium the the old Yankee Stadium so it wasn't even [TS]

  meaning it was that that was the one game where they were now they're [TS]

  technically out of the playoffs but it was the last game at the house that Ruth [TS]

  Built so you could argue that it wasn't meaningless it was actually very [TS]

  emotional and Jeter gave a speech to completely sold out completely [TS]

  you know the emotional crowd that's fine it just me or career that's the magic of [TS]

  yeah I think there I think there's something to be said for being in it and [TS]

  and like I said that was a great era of the Giants when they when you could [TS]

  count on on maybe one hand the number of meaningless games they played over [TS]

  coarsely for five years and they didn't win actually you know they've got a [TS]

  World Series one of those years and the rest of them I think they went the [TS]

  playoffs once in the rest of they didn't even make the playoffs but it was that [TS]

  things like you were playing out the string you when you were at the game [TS]

  from meaningful and even if the you ended up on the wrong side of them they [TS]

  were meaningful and that's why I know that some strange for especially for [TS]

  label Championship is the only thing that'll that'll do but there is [TS]

  something to going to a game and saying hey maybe something magical can happen [TS]

  here versus like literally these are two teams that are going nowhere and don't [TS]

  care anymore [TS]

  yeah that's the worst is absolutely the Astros playing the Padres and but it's [TS]

  you know that's baseball you know and that's that's you know it's a sport [TS]

  where n you know getting a complaint about the wild card and everything but [TS]

  it still even with the wild card and even with the expansion of the white [TS]

  card it's still a sport we're just making it to the postseason special I [TS]

  can't I can I can't fathom the sports like the NBA where it's almost hard not [TS]

  to make the piles you know whether it's just about seating and like clearing out [TS]

  the absolute dregs right [TS]

  and then you're all playing you know then then you're in a tournament you [TS]

  might as well there's that one year where I think the NHL came back from a [TS]

  strike and they literally just did a tournament that we give up who needs a [TS]

  season anyway busy weekend could be HUGE I don't even know where to start [TS]

  I think it's so ever recording Sunday night we're gonna have a pair of this [TS]

  tomorrow the people we listened in on Monday I think this is probably one of [TS]

  those episodes where people won't wait around if you did in your weight around [TS]

  then you're listening to it after the fact but those are you listening on [TS]

  Monday September 2014 [TS]

  we're talking the prelude to to Apple's big but we don't know what event but we [TS]

  can make some some pretty good gets its contract everybody thought it was going [TS]

  to be an iPhone event and maybe something else too quickly zeroed into [TS]

  iPhones two iPhones and quote unquote a wearable which is funny because this is [TS]

  the event we always think of as the iPhone event and the iPhone is Apple's [TS]

  biggest Product and this is by any measure and I you know I can only look [TS]

  at like I know what the Macworld traffic is like for the last few years and [TS]

  people talk about 20 Apple event so big the iPhone event is of a scale in terms [TS]

  of general interest on the web that is beyond any other Apple event of the year [TS]

  the iPhone event always pins the needle in a way that an iPad event were at WWDC [TS]

  keynote just doesn't and so it's fascinating that everybody suddenly like [TS]

  talking about the wearable thing because without it this would still be the [TS]

  biggest Apple event of the year [TS]

  yes that's absolutely true and I i think what's weird about that I was just [TS]

  talking offline with Dave off the show not only show with my friend Dave [TS]

  whiskas about this over the weekend and we were talking about with with this was [TS]

  the rumors that there's gonna be a wearable announcement call to watch [TS]

  whatever kind of thing [TS]

  doesn't matter but the idea rumor is that they're going to announce it and [TS]

  then it won't be may not ship right away [TS]

  may not even ship in calendar 2014 might just be for whatever reason and we've [TS]

  got to speculating well why would they pronounce something if it wasn't ready [TS]

  to go on sale yet and in 2007 when the only time they really I can remember [TS]

  them ever doing that like a significant lead time was with the original iPhone [TS]

  yea yea whether we're that was done that predicts bone January and July or was it [TS]

  june twenty-seventh it was summer it was it was late june if it was 28 and June [TS]

  right that's why we need to chat room is of course there's somebody that I [TS]

  remember that caused my family and I were going to summer camp and we made [TS]

  the reservations like a year in advance and I got the iPhone the day we were [TS]

  supposed to leave for summer camp and so I reviewed the iPhone in a tent I know [TS]

  what's funny I I went with Amy and her from her family to the shore and we are [TS]

  my fam I finished I always go to Jersey Shore this was Ocean City Maryland where [TS]

  I'd never even been before the next day so I stayed up all night and wrote like [TS]

  a first thought and then we went to the shore and I was after I try to be a good [TS]

  you know vacation or you know don't don't you know attached to the internet [TS]

  and you know stuff I usually do when I'm with my family but with a brand new I [TS]

  thought it was impossible it was impossible to think of anything other [TS]

  than the iPhone that was in my and yeah oh yeah I had and we have no cell [TS]

  service at the campsite actually I did drive like 40 minutes down the [TS]

  mountainside 22 tests like the phone part of it but it was deadly summer it [TS]

  was one of the things like Apple's remaining every every but his summer [TS]

  vacation because that was late June and yeah and if you were going to extend [TS]

  like a weekend trip to the fourth of july it was right smack dab there at six [TS]

  months six four months I remember your review your review when you say you had [TS]

  no cell service you don't mean like [TS]

  was like one bar whatever it was I don't know service says no service didn't even [TS]

  have the AT&T lick no no it was a complete complete empty weight and so [TS]

  yeah I i went down the mountain about 25 minutes and and and Sat pulled over by [TS]

  the side of the road basically when I had like a bar and made a couple of [TS]

  calls and did some data just it was ridiculous but that was that was how I [TS]

  can always remember that it was summer vacation read around the end of June [TS]

  beginning of July and that was despite the fact that the event was Macworld [TS]

  Expo so that was early January so is a huge process but that allowed them to [TS]

  keep it secret right which i think is the scenario here with this wearable is [TS]

  that we all know not to get into more anecdotes but like I remember you went [TS]

  to New York I was sometime in California I went to Cupertino but they did those [TS]

  briefings for mountain lion and everybody walked into those briefings [TS]

  and basically was like what the hell are you guys talking about because there had [TS]

  been no rumors about it that there was going to be a new version of OS 10 that [TS]

  soon as I remember it and G sigler afterward and we looked at each other [TS]

  and both kinda mouth oh my god I hate and that's because you know Cupertino is [TS]

  pretty locked down and so the iPhone was pretty locked down because it wasn't in [TS]

  the supply chain yet and so many of these leaks like about the iPhone 6 come [TS]

  from the supply chain and is wearable isn't in the supply chain yet people [TS]

  talk about SEC approvals leaking things and that that may be true but also like [TS]

  if you announce it early enough it's not outside Cupertino and maybe maybe you [TS]

  know some theoretical parts are but the whole product is not in production and [TS]

  that means they can make that splash that you can only do that once right [TS]

  yeah that's exactly the point I was making over the weekend privately is [TS]

  that Steve Jobs is in this is what was thrown in my face was what Steve Jobs [TS]

  said in 2007 that the reason they were pronounced in the iPhone was FCC didn't [TS]

  want to have it come out there FCC regulations together now sit now they're [TS]

  gonna put it through the regulatory process they're going to put it through [TS]

  the carrier testing process with with singular [TS]

  and that would spoil the secret and wanted to show it to us now and it's not [TS]

  quite finished software wise but you know will be ready in six months and [TS]

  that that would apply to a wearable cuz it wearable wouldn't need to get all the [TS]

  same regulatory stuff that a cell phone was which had don't know is true [TS]

  actually I think maybe it does if it has I don't know what the regulations on [TS]

  radios and it has two thumbs and has NFC or why five of some kind of conductivity [TS]

  presumably but I think it's more than that she hears I think there's a huge [TS]

  difference between 2014 and 2007 which is in 2007 as big a deal as Steve Jobs [TS]

  keynote swear to guys like me and you people who listen to the show people who [TS]

  read macworld and Darren terrible we still hung on keynotes right we got up [TS]

  and got in line to get in the keynote at WBC or we'd listen to the live feed and [TS]

  stuff like that but it was not that many people compared to today and there was [TS]

  no even all the speculation there are so many rumors sites to return always have [TS]

  been Apple rumor sites and Apple rumor sites have always been trying to you [TS]

  know get the goods on upcoming stuff but there was nothing like the market of [TS]

  speculation 44 new iPhones and this pressure and I think it's you know it's [TS]

  clearly financial pressure that there there's money exchanging hands to get [TS]

  these yeah prototypes and mockups and shell casings and screens and home [TS]

  screen buttons and you know it is everything has leaked I'm not saying [TS]

  that we know everything that the phones gonna do but at least the parts of all [TS]

  leaked I mean they'll be update somebody or find literally like here's the volume [TS]

  buttons of the new iPhone yeah and you know and the last couple of years the [TS]

  first couple of years when I started having everybody was like to be fake [TS]

  fake fake and ends up its I can let you know that was actually right [TS]

  chain just a mean I think the economics of the people working in the supply [TS]

  chain which is almost entirely in Asia almost entirely in China you know [TS]

  there so many people involved and you know culturally it doesn't take that [TS]

  much for somebody who's been not being paid very much to get paid a bribe basic [TS]

  to slide one of the 15 samples they've got to somebody else and I and i think [TS]

  thats how business gets done I mean I really try not to judge this because I [TS]

  think by their their cultural standards it's not that big a deal that's sort of [TS]

  how business kids turn and have competition happens but from our [TS]

  perspective it's you know antithetical to what they want to do right and so [TS]

  they have to do and they do it now the sea they can't pronounce the iPhone [TS]

  that's why I've been avoiding the term the iPhone 6 because I don't know what I [TS]

  was gonna call it and I you know that they would certainly didn't predict that [TS]

  they would stop numbering iPad tried they said iPad iPad 2 and then they just [TS]

  went back to new iPad and an iPad air and iPad Mini 2 I'm you know they've [TS]

  stuck with this numbering and then to connect after the number system for a [TS]

  while but I have not making any predictions as to me but I'll just say [TS]

  iPhone 6 as your hand [TS]

  short and they couldn't they can announced the iPhone 66 months in [TS]

  advance to avoid these supply chain links be leaks because they have to [TS]

  avoid the Osborne affect the evening iPad was a two-month window between ship [TS]

  that same deal because they weren't cannibalizing some other product when [TS]

  they did it but now that one that product starts the clock starts ticking [TS]

  then you've gotta you gotta ship it fast because nobody's buying it between the [TS]

  day you announced in the day you ship it because so for example and I'm sure I [TS]

  i've spoken to Apple store employees and people who worked at Apple stores you [TS]

  know have written to me it's possible that people come in all the time and [TS]

  they're like hey I hear there's a new iPhone and they can honestly say we [TS]

  don't know anything about it they don't tell us stuff like that we don't know [TS]

  here's the iPhones we have today I can tell you all about [TS]

  if they pronounce it in June and then somebody comes in in July and says I [TS]

  hear there's gonna be a big iPhone coming out I'd like that sounds [TS]

  interesting to me to be honest they would have to say yeah you're right it's [TS]

  you know we've announced its coming in September layaway plan for yeah well [TS]

  we'll see then they can't do that you know I think and and as big as the iPod [TS]

  was often when I'm on his podcast I often start mixing up my ipod but the [TS]

  iPod really the music player as big as it was and as much as it kind of made [TS]

  the household company outside them a community that it became a decade ago [TS]

  you know we all used to make jokes when Apple's for started opening retail [TS]

  stores and you be walking through the mall and you hear kids say mom i wanna [TS]

  go to the iPod story right but I mean I heard that several times [TS]

  not from the same kid [TS]

  the iPod was nothing like the iPhone iPad there is no no market like this for [TS]

  oh my god here's the pre-release you know screen of the new iPod or the [TS]

  here's the here's the new circle rocker what we call that was that thing called [TS]

  the click wheel yet you know the people even people who think they're followed [TS]

  this stuff don't always understand the scale of the iPhone that like I think ok [TS]

  this could be wrong but like I think your your run of the mill brand new [TS]

  iPhone model probably sells more than the entire iPod line as ever sold [TS]

  probably in just a couple of months I mean the scale is is it's not even the [TS]

  same number scale the iPhone is so much more popular product then even the iPod [TS]

  was in its heyday yeah it's just unfathomable and and this pressure is to [TS]

  end like from that I think it's largely from its not from [TS]

  the I think I don't think it's from the rumor sites the people who publish these [TS]

  leaks I don't think that the money that they get from the page views that come [TS]

  in that report comes close to covering the sort of guy I'd like you and want to [TS]

  pass judgment but effectively the bribery that's going on and that in some [TS]

  cases it's the i think is the case makers because there there's so much [TS]

  pressure to get your case to market and Apple isn't going to tell them that [TS]

  measurements of the new phone until it out and and and i get i mean we see [TS]

  there are cases like for the new iPhone that are being I get PR sometimes from [TS]

  people who say we've got the new iPhone case weeks before the new iPhone has [TS]

  even been announced because they're confident and then and then in that [TS]

  business I think there's this feeling like if I can make 75,000 silicone cases [TS]

  based on these dimensions that I think are accurate and I can ship them into [TS]

  the channel in advance then the data that phone drops will be there and if [TS]

  and somebody's gonna be there in a better be on us because if we wait to [TS]

  make sure it's right somebody's gonna beat us to the punch and so they're [TS]

  motivated to get it right and I'm sure there are times when they don't get it [TS]

  right but I think they take the gamble because if the if they're Intel is right [TS]

  and the mold that they've made based entirely on parts and hearsay and [TS]

  whatever if it fits then they can't immediately ship it to the channel and [TS]

  sell those and strike while the iron is hot and so they're motivated to do it [TS]

  yeah exactly and you know the other one I linked him up last week I think it [TS]

  their name is Sheldon Ross it's this room I think they're Russian child [TS]

  invoke vol K [TS]

  got a failed evoke dot com fel de vol K dot com and they don't make cases where [TS]

  they do is they take iPhone 5 cases against new ones [TS]

  anodized aluminum two new colors they come back and put in like actual not [TS]

  like a wood case they actually put like a wood panel in the back or you know [TS]

  flower pattern and they they pick up the volume buttons and replace them with 18 [TS]

  karat gold and silence rocker buttons and sell them [TS]

  resell them for like nine thousand dollars and I heard from people and I [TS]

  never heard of them before I mean it just seems crazy but apparently it's a [TS]

  big thing like in moscow like all the the oligarchs are into these things [TS]

  because they're its agriculture you know where these crazy billionaire russians [TS]

  want people to know they have $10,000 iPhones but is not better than those [TS]

  that crazy luxury I can't remember the name of you know the virtue virtue you [TS]

  writing this is like a competitive that we think it's a real iPhone but we'd [TS]

  actually taken the parts but again there's that you you've got then you [TS]

  really want to know what the shape of the parts are in advance so you can [TS]

  start working on right and they had of super high quality video like sure they [TS]

  made like a commercial has their clients really want the new iPhone when it comes [TS]

  out right now gotta have their mold done in advance [TS]

  even though that's impossible right so right that does blood supply chain is a [TS]

  logical place to go I also think perhaps that their competitors you know Apple's [TS]

  competitors wanna know ya doing it so they're paying but all the stuff then [TS]

  eventually just sort of leaks around the edges and you end up with these YouTube [TS]

  videos that are at like somebody speaking in English posted on YouTube [TS]

  site or even like on Chinese social network I there was an iPhone 6 video on [TS]

  on one of the Chinese social networks that country posted to YouTube and you [TS]

  know yeah it's not MacRumors paying these people now mark mark fuhrman isn't [TS]

  paying these people it's it's it's it's the people paying like who are much more [TS]

  closely attached to the supply chain and they just they really there's a business [TS]

  advantage to know in advance [TS]

  and it's crazy it's it's really kind of naughty and nice phones with gold vol [TS]

  rockers yeah let me take a sponsoring a comeback but the point I want to come [TS]

  back to you and tell you in advance cuz I often forget by the time I get to the [TS]

  end of a sponsor break though is that most of them don't turn on but then all [TS]

  of a sudden like in the last two days we're starting to see friends like you [TS]

  said there's apparently a fully working 4.7 inch one that actually turned on in [TS]

  and runs iOS a which is crazy but I tell about our friends at igloo longtime [TS]

  sponsors of the show [TS]

  igloo is the internet that you'll actually liked and they have a super [TS]

  exciting release that brand new called unicorn we've talked about their unicorn [TS]

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  tasks can be assigned different ways depending on the way on the work you're [TS]

  doing one of the course ways to use tasks is creating them directly on your [TS]

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  goes to update the graphic and they go through it would get to it the task what [TS]

  you want changed is right there on the same page so when you're viewing content [TS]

  even if it's a blog if it's an event forum topic insider a blue the tasks are [TS]

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  now they're really with this task stuff really making it into a project [TS]

  management system for your small teams and organizations to my texts so in the [TS]

  past we've seen these leaks come out and then they always I think there was one [TS]

  about a week or two ago breadth at least turned on to the point where it's showed [TS]

  the connect to itunes right right and it was funny because somebody then took [TS]

  screenshots of that and like kind of estimated the measurement of the graphic [TS]

  as the graphic had like letterboxing at the top and bottom and a rough [TS]

  estimation is that it was it might be very very close to the size that I [TS]

  predicted a few weeks ago but didn't make sense that in other words it's the [TS]

  same pixel per inch as the iPhone 5 and five years but just they just cut it to [TS]

  four point seven inches but now there's one coming out there actually fully [TS]

  operational Deathstars yeah I mean I don't know enough about the production [TS]

  cycle but I would imagine very late in the game they're producing first off the [TS]

  producing like test units and then there you know there was a story about how [TS]

  iPhone shipments were already feeling planes from China to North America you [TS]

  know at some point they're making them they haven't announced it yet but [TS]

  they've gotta get him here in there and and around the world [TS]

  assuming that they're going to drop them in a lot of countries in a couple of [TS]

  weeks they've gotta start shipping them now so once that I mean imogene is [TS]

  completely out of the bottle and it's going to be a lot easier to to plug [TS]

  something off the production line is probably an earlier waves that are like [TS]

  the [TS]

  the the production models to see if the process works and if the quality level [TS]

  is high enough and those probably leaked so this is probably a life cycle and I [TS]

  never thought of it this way of life cycle of leaks where you know it starts [TS]

  with all the suppliers and in the end it's the assembly and when it's then [TS]

  that starts to be working models yeah I think I think they must be making the [TS]

  real ones by now you've got to be given the volumes i mean we're talking about [TS]

  how huge the iPhone volume is how much demand there is on day one then they've [TS]

  got to be making that's why when I saw that story about about how you know [TS]

  there are already a lot about shipments coming from China that it's got a you [TS]

  know it's completely believable because they've got you know let's assume that [TS]

  in less than two weeks they're gonna be on sale they're gonna want to fill the [TS]

  channel with as many as they can possibly make and so yeah they're making [TS]

  them now we don't even know what what they are yet but they're making them and [TS]

  shipping them the story I saw I'm sure he said someone is that they've actually [TS]

  it right now they've consumed like a majority share of all shipping capacity [TS]

  coming out of China right right that Apple AAPL is literally like filling the [TS]

  channel and it's not like it's channel it's like a shipping channel from China [TS]

  on planes [TS]

  it's crazy that you know there's only so many planes they're not gonna say they [TS]

  can't it's not the sort of thing that you can buy more right and it wouldn't [TS]

  make sense for the shipping industry to have enough planes to meet this [TS]

  particular demand and I end and then the other forty seven weeks of the year [TS]

  they're sitting inert you know airplane hangars that you know also I wonder [TS]

  sometimes about like a build-to-order can sometimes you know your apples [TS]

  website you can actually see it gets shipped to you that you'd actually if [TS]

  that if that's gonna be an option you want to ship these early cuz these are [TS]

  the ones that are going to retail and that at some point if they turn on [TS]

  pre-orders those would be shipping from China let's say but you know you now now [TS]

  is the time to fill the the channel with the ones that are just in the standard [TS]

  standard can fix or maybe they're all standard configs and they've got every [TS]

  single one possible but you know [TS]

  what they're doing is they're filling their feeling warehouses they're filling [TS]

  capacity and and we know that Apple usually can sell every single one that [TS]

  they've got and sometimes people are angriest when they can't get the model [TS]

  they want so it makes sense but it it's mind-boggling again we talk about the [TS]

  scale of iPhones and how it's hard to understand just how huge the iPhone is I [TS]

  think this fits into wearable expectations and how I think people [TS]

  expect more than that it can possibly deliver because it's never gonna be I [TS]

  think an iPhone like the iPhone this enormous so enormous that we could take [TS]

  every bit of shipping capacity from China aus and Apple is doing it right [TS]

  and I don't know that there's any product that they could make that would [TS]

  that that there's no other product that I can imagine that would happen for [TS]

  there's no other product category I mean this is this is this is there been some [TS]

  really nice pieces written about this but this idea that somebody actually [TS]

  said you could write the disappointment story like six months ago about the [TS]

  wearable no matter what it is because people are going to say if the [TS]

  expectation is that it's literally another product category like the iPhone [TS]

  that's not going to happen because there's no product category like the [TS]

  iPhone smartphones in general are enormous this this huge class it's a [TS]

  it's a shift in how the world uses technology and you know and and with [TS]

  Apple's product line you can see the iPhone is just do it works everything [TS]

  else they do and that's not gonna change there's not gonna be another category in [TS]

  the next year or two that supplanted or matches even because it's it's just [TS]

  completely out of scale cuz there's such demand for smartphones yeah I and I [TS]

  think it plays into haven't written up but I may be over but a lot of times I [TS]

  talked about it in the show and I don't write it but I've been taken for months [TS]

  now about and I i three years I've been bothered by the whole smartphone versus [TS]

  phone distinction and it's so misleading and that you know Apple's percentage [TS]

  increase in smartphones vs [TS]

  like how many more they're selling year over year versus their share of the [TS]

  smartphone market right and they're very misleading things because the smartphone [TS]

  market is great even though Apple's iPhone business has been growing [TS]

  steadily every single year mark phone market has grown even faster overall and [TS]

  that's simply because all phones are turning into smartphones [TS]

  ridiculous rape because it's getting so cheap to make something that would [TS]

  qualify as a smartphone right and it's really just this bizarre distinction to [TS]

  me it's like this like a distinction between phones with black-and-white [TS]

  screens and color screen like my you know my first cell phone how black and [TS]

  white screen and eventually even the cheap $15 candy bar phones had color [TS]

  screens because eventually the color screens got so cheap that you know that [TS]

  they could do that it didn't make sense to talk about somebody share of the [TS]

  color phone market even know for a while those phones were more expensive and [TS]

  more profitable because you know for a year or two there were like an exotic [TS]

  crazy things like look that crazy little java game I play on my phone is in color [TS]

  now right [TS]

  members of some of those games like quicksand whatever oh yeah I had one of [TS]

  those that was like a Sony Ericsson where it was terrible I had a bowling [TS]

  game that was like my go-to bowling game I had a bowling game on my own you know [TS]

  and Horace did you and others who are more analysts you know more rigorous [TS]

  statistically the number and the number of guys right have explained it in a [TS]

  painstaking detail that it's you know it is interesting that that the smartphone [TS]

  market the percentage of all phones sold that our smartphones is growing faster [TS]

  than anyone company's share of the market [TS]

  but really dead to me it's just that we should just start calling them phones [TS]

  and data phone is a thing that's a computer in your pocket so my daughter [TS]

  when my daughter went to middle school we got her phone and it's a it's not a [TS]

  smartphone and and yet I think by the standards of maybe four or five years [TS]

  before that it's not less [TS]

  it would have been considered a like a super featured phone because it doesn't [TS]

  I think it doesn't have data but it has a full BlackBerry Style texting keyboard [TS]

  I mean it's not just like numbers it's got a whole you know QWERTY keyboard on [TS]

  it and it's got a color screen and it's got [TS]

  I think you can install some software you can set up your install an end it's [TS]

  not a smartphone as we consider it but it's not that far off and that was three [TS]

  years ago so I would imagine and she's you know we're gonna end up putting on [TS]

  our plan and giving her my old iPhone 5 I think yeah but but you know so when my [TS]

  son starts middle school next year one point is that phone at some point very [TS]

  soon it is just easier for all concerned if that is you know if the cheap phone [TS]

  they offer for kids is the cheapest Android phone that they've got rather [TS]

  than some we're just having to maintain some weird other platform of these dumb [TS]

  phones they just at some point they'll just give up at least in in in the USA [TS]

  and and some other [TS]

  of the richer countries and at that point it won't be anything that isn't a [TS]

  smartphone yeah and it's so there's like two interesting things that fall out of [TS]

  that the first is that if you go back to 2007 and you think about the iPhone and [TS]

  the name iPhone that it [TS]

  undersold the device vastly because it really wasn't a phone it was a computer [TS]

  and internet connected computer in your plans [TS]

  it was amazing and it happened to me also work on the standard cell phone [TS]

  network and make him place phone calls and let you know for example one of the [TS]

  key features of that first one huge part of the demo was visual voicemail because [TS]

  it and what did that do you deal with your voicemail the way modern graphical [TS]

  computers deal with messages right and so at first calling it a phone or the [TS]

  phone or the iPhone was really selling it short because it wasn't what we [TS]

  thought of as a phone it was really truly was what we think of what we've [TS]

  been thought of as a personal computer [TS]

  whereas now lo these seven years later when we say phone we mean we don't mean [TS]

  a device that's just for phone calls we mean a computer right if you say I let [TS]

  somebody who says you get you know you arrive at a restaurant youth group of [TS]

  friends and you you took it over and you get out and services I left my phone in [TS]

  the car you know what they left in the car they didn't leave a cell phone they [TS]

  left like an iPhone or an Android it whatever it was it has apps and stuff [TS]

  you know nobody when they say I left my phone in the car means they left a [TS]

  device that only makes phone calls and text messages and as landlines died the [TS]

  whole concept of anything else a phone could be just disappears and and and [TS]

  phone is not perhaps the best term to use for these devices but I kinda feel [TS]

  like it's the one that it's you know one of those cases where the word involves [TS]

  to mean something completely different but because it's supplanting the thing [TS]

  that it it it right [TS]

  took its name from the dead will call in and at some point people gonna be like [TS]

  this is weird why do we call the phone and some days it will actually let me [TS]

  tell you that the 20th century in the phone and that's where it came from [TS]

  people like wow I don't even know why why would you do that and the answer is [TS]

  well it was a series of small steps and at no point did somebody say this isn't [TS]

  a phone anymore because we had to explain what it was two people who had [TS]

  their entire frame of reference with the concept of a phone talking on the phone [TS]

  is like one of the least interesting things that I do when my phone and least [TS]

  common the least pleasant it's the only thing it's out of a doc i I finally got [TS]

  steamed I think maybe even by by you is a conversation on the on Twitter I think [TS]

  and I realized why is the phone app even in my doc on my iPhone I never have [TS]

  I have a doc my dad took it out my dog is messages that spur there's an ad [TS]

  Safari and tweet but that's honest Vesper really is in my mind I have mail [TS]

  Sephora Twitterrific and overcast my doc very close down there but it's not in [TS]

  the dog but but the I yanked thrown out because frankly if somebody calls me I [TS]

  don't need to launch to happen and if I call somebody I know where I know where [TS]

  it is [TS]

  people so ultimately but yes so I feel like the name is gonna be phone now I [TS]

  doubt we'll ever change will just call them phones phone doesn't mean what it [TS]

  meant it's the way language involves it involves in ways that the computer is a [TS]

  terrible word to think about it [TS]

  true very true that the the Great Divide in like dictionaries is prescriptive [TS]

  -ism vs descriptive whereas should a dictionary prescribed here is how you [TS]

  should use all of the words is here is what they mean or should it described [TS]

  here is what people mean when they use these words and in some cases you know [TS]

  maybe you know with italic say this isn't this is informal this is slang but [TS]

  you're just describing the use of the word and sometimes those informal uses [TS]

  of the word are you so much that they become a new sense of the word and I [TS]

  think that's where we are with phone where maybe for the first couple of [TS]

  years calling the iPhone iPhone would in dictionary terms be informal you know [TS]

  and people who knew what you were talking about would get it but I think [TS]

  we're at the point now where it's like time to add a new number two what does [TS]

  phone mean you know a new energy meaning number for right pocket computers that [TS]

  is connected to his cellular networks and wi-fi and can install apps it's it [TS]

  feels like the ship has sailed we're not going to suddenly say okay everybody [TS]

  stop on january first we're stuck on phones and we're gonna call them or I [TS]

  know communicators and the prescriptive this will fight it tooth and nail all [TS]

  the way down so it doesn't matter that's the language is like water it's like [TS]

  trying to stop running water with your hands it's going to happen anyway but [TS]

  the point of all the point of this whole reason this inspired it is your point [TS]

  about how big the iPhone is in the phone market is is that the phone is the end [TS]

  thinking of it as a phone not thinking it was a smartphone but just going to [TS]

  phone meaning a cell phone is the only thing I can think of on the planet where [TS]

  almost everybody who could have one does or will ya [TS]

  yes every you could argue that it will be the first piece of high technology [TS]

  that will be in possession of I don't know ninety percent of the human beings [TS]

  on earth because you look at the way this technology is is spreading in parts [TS]

  of the world that are not traditionally high-tech society places that are poorer [TS]

  like Africa as a really great example where we've already seen Lake wireless [TS]

  technology leap over wired technology because you don't need the [TS]

  infrastructure used to need an end and the internet at some point will be their [TS]

  experience with the internet will be in a phone screen not on a computer but in [TS]

  a phone screen because that that is a device that is going to be cheap enough [TS]

  to reach them [TS]

  gonna be able to attach file the wireless network that that is going to [TS]

  be available and as a result will be more transformative as a whole I mean we [TS]

  can think about how the internet changed all of our lives in computers and all [TS]

  that but like the average human being on planet Earth [TS]

  the phone is gonna be the thing that is transformative because gonna reach way [TS]

  more people and I think it's really interact think it was on pace for that [TS]

  before 2007 [TS]

  but when it was just voice and texting right then it was a phone to phone and I [TS]

  think it was already on pace to you know if their seven billion people on the [TS]

  planet and I don't know why I may be missing the mark on how many people are [TS]

  you know very elderly or babies right were very very very truly truly poor but [TS]

  let's say five billion of them could have a cell phone it's getting very [TS]

  close to the point where that's true you know where there's you know billions of [TS]

  cell phones in use and everybody's gonna have one and everybody because of the [TS]

  nature of the thing that you're banging around your pocket even if you take care [TS]

  of it you know every couple of years you're going to get a new right that's [TS]

  not going to be like your TV sets were people by TV sets in use them for 15 20 [TS]

  years right [TS]

  cell phones are like maybe eventually but their way to write right now not in [TS]

  the year [TS]

  you know the world we live in where every year there's a new iPhone you know [TS]

  so the size of this market is i i truly wonder if it even really occurred to [TS]

  Apple you know in 2005 2006 in the run-up to the iPhone just how big the [TS]

  potential is there i dont no I mean on one level I think they had the vision of [TS]

  how this was a big deal and this was gonna make a difference but it is you [TS]

  have to really be you have to buy in all the way to really believe like this is [TS]

  the future and and I kind of feel like that's that was so far away at that [TS]

  point that they couldn't really you know you could you maybe treatment but you [TS]

  could really see it and now you can see it back then it was more like imagine [TS]

  what would happen if we could pack all the stuff in there and then the world [TS]

  saw that and said oh well this is it and now every device in this class [TS]

  follows their lead and now the world is is changing because I was a moment where [TS]

  late like you said you know sure we coulda said 55 billion people are going [TS]

  to have phones but what it would have meant was they can call somebody and now [TS]

  it's they can be on the internet with that devised I still think it's [TS]

  interesting and I remember this clearly is that in in that initial keynote Steve [TS]

  Jobs he gave goals for what they want [TS]

  and he said we would like you know with by a year from now we would like to have [TS]

  one percent of the phone market right and it was and that's what he said he [TS]

  didn't say one percent of the smartphone market he said one percent of the cell [TS]

  phone market and that's one area where I truly think that Apple and Steve Jobs [TS]

  clearly got it because what was then called us quote unquote smartphone was [TS]

  not the Apple had no interest in it whatsoever they saw that is it was just [TS]

  as much garbage is the plain old non smartphones that came before it you know [TS]

  it wasn't worth thinking about it was worth thinking about just plain phones [TS]

  because my phone is something everybody will have an everybody only has 11 so [TS]

  the real question is with it with the wearable stuff is that what they're [TS]

  thinking which i think i think is the right thing to think which is not how do [TS]

  we get how do we address the SmartWatch market [TS]

  thinking can can you think of something bigger that is more addressable then [TS]

  then you know i i have a pebble and I i actually wear it most days and I can I [TS]

  have seen you wearing your and I think it's fine I like the notifications on [TS]

  risk is it means I can ignore a lot of notifications that I would otherwise [TS]

  protect my phone but you know it feels like I used to have a Palm Treo rain I [TS]

  think you might have 12 [TS]

  it feels like that it feels like a thing that's cool and interesting but it's [TS]

  kind of a hack and in hindsight is going to be seen as the thing that happened [TS]

  before the real thing I don't have a trio I had the chance bring bodies [TS]

  adviser was before it even had [TS]

  like internet right but I was really into it I did I give it like this [TS]

  yeah yeah I gave it like a full year where I was taking all my notes on it [TS]

  sink in my stuff over forget how he's a real yeah it was a serial cable yeah [TS]

  yeah so that's the the public feels like it to me it feels like the Maitreya [TS]

  where which like its cool at the time but I am under no illusion that this is [TS]

  the end product of this category because it's not it's an early adopter let's [TS]

  experiment and it's exactly the kind of product that Apple would never make [TS]

  because it's not really a product for regular people it's a product for people [TS]

  like me who want to you know try it out and think about what this might mean but [TS]

  and like that those [TS]

  its cool new tech but it's not it's just not good enough in the trio was kinda [TS]

  like that it wasn't really good enough it was a weird it was a PDA attached to [TS]

  a cell phone and it was not good enough [TS]

  you know but it was ahead of its time it was definitely was cutting edge to [TS]

  happen first [TS]

  you know somebody had to think of it first before you get there you know [TS]

  exactly well let's take a break and we'll come back to that question of how [TS]

  big and where I think the wearable things going but let me tell you about [TS]

  our second sponsor good friends at fracture our acct you are [TS]

  fracture I feel like with my boys like I'm not announced any enunciate clearly [TS]

  there's a fractured they respond sorrow a while back maybe you remember them [TS]

  you send them your picture they printed super high quality on glass and then [TS]

  they ship that wrecked you it's not a picture framed in class it is a piece of [TS]

  glass with the picture printed right on best way I can describe it is that [TS]

  difference between like the old iPhones when it looked like a touch there is [TS]

  this piece of glass over the screen and then when the iPhone 4 came out [TS]

  it looked like the pixels were actually on the screen and that they you know it [TS]

  wasn't two pieces laminated together is like one piece that's what they do it [TS]

  fractured they actually print the photo on the glass and it's a really cool [TS]

  effect it looks so much better than a picture underneath class very very cool [TS]

  they have all sorts of sizes available [TS]

  everything from little small things for your desk to big things that you can put [TS]

  on the wall they ship them to you in a really cool thing and you don't even [TS]

  need to frame the picture itself can be hung around on the wall and it just [TS]

  looks cool it's just this piece of glass that is a photo that you can just hang [TS]

  on a wall and they look great without a frame you don't need to put a frame [TS]

  around them really great the whole thing what you buy what they should do you [TS]

  open the box on the wall and it looks great great idea for gifts I'm totally [TS]

  gonna steal this idea from Marco Arment one last week's ATP mention that every [TS]

  time he makes a new app before he sells it to somebody else he celebrates by [TS]

  getting the app's icon five by five fracture and hang them up on his wall to [TS]

  anybody out there is like a developer great idea and it looks great I have [TS]

  seen among Marcos wall they look beautiful so you don't couldn't you know [TS]

  that's sort of an edge case but they look great even if it's not a photo it's [TS]

  just really really great we have a bunch of here in Aus and there's some of my [TS]

  favorite pictures where do you go to find out more easy their website is [TS]

  fracture me.com fracture me.com and if you use this code the talk show you save [TS]

  5% off any order just to save money [TS]

  the talk show go to fracture me send a couple pictures [TS]

  get a couple back see what I mean by Christmas you'll be ordering everybody [TS]

  in your family fractured pictures it's great service [TS]

  back to the show just how big is the wearable market I don't know why I [TS]

  honestly don't kiss here's what I think I think I think if anything if it's big [TS]

  it might be sort of the opposite of the iPhone where the iPhone has been this [TS]

  like here's one new iPhone a year here is the iPhone for the next year if the [TS]

  wearable thing is big I think it could be like there's fifteen different [TS]

  wearables from Apple to choose from you know and maybe collectively they're [TS]

  pretty big and have a range in prices but that it might be so for example just [TS]

  you know just think about the old iPods iPads were big and there were you know [TS]

  45 of them right there was a little nano-sized thing a little clip on thing [TS]

  that did the screen there was like the main regular one that was sort of [TS]

  mid-size and then there was the big one and I stay still have that lineup we [TS]

  just don't get excited about them but it could be that sort of thing and you know [TS]

  one or two of them are watches and one or two of them or something elses and [TS]

  who knows [TS]

  yeah i i dont really know what to think of it this market either other than the [TS]

  caution that it's not going to be the size of the phone market because nothing [TS]

  is and feeling like it's gonna be and accessories like it feels to me like [TS]

  this is a device you know if there is something on your wrist it's a device [TS]

  that's meant to work with the iPhone and that actually makes it logically part of [TS]

  the iPhone event to talk about it that the iPhone is the center the you know [TS]

  it's a little bit like the old digital hub story that Steve Jobs told back in [TS]

  2000 except the center of the hub now is the iPhone the iPhones with you all the [TS]

  time it's got the high speed connection and then you can have something like [TS]

  this whether it's one sensor that's on your wrist or whether it's a [TS]

  constellation of different things on your body and in your house and wherever [TS]

  else and they all go talk to your iPhone and your iPhone collects the data and [TS]

  related things to the internet and all that but you know it doesn't feel like [TS]

  you know again it feels like it's about accessories it's about adding on not [TS]

  about [TS]

  a category that is breaking entirely new ground you know it's hard it's hard to [TS]

  even think about this cuz its owner 22 its technology and its passion and and I [TS]

  do think it's going to rely on the iPhone to to some degree so this is a [TS]

  question of like how many of these are going to be sold [TS]

  how many how often is a person expected to buy one of these if you buy something [TS]

  and put it on your wrist are you expecting to have it there for a year [TS]

  two years five years I don't know [TS]

  yeah and you know it's funny I have been the same way that I've avoided using the [TS]

  phrase iPhone 6 our tribes tried to wherever practical I avoided a certainly [TS]

  avoid I think I've never used the word i watch yeah it's kinda have tried to [TS]

  avoid calling it a watch I've been calling it a wearable and I knew you [TS]

  know I I know for a fact that they're working on you know some sort of [TS]

  wearable stuff for a while but I didn't know any more now and I didn't want to [TS]

  assume watch and I heard some people say it's a watch and I thought all right [TS]

  that's a possibility and obviously there's a lot of companies in the last [TS]

  twelve months they've been active making smart watches like all that said it [TS]

  seems like in the run-up to this event there's certainly a lot more smoke you [TS]

  know in terms of you know my by triangulating these rumors I often just [TS]

  subscribe to if there's enough smoke there there's got to be some sort of [TS]

  fire and there's an awful lot of smoke specifically that it's a watch or two [TS]

  watches I guess is that actually work you know I think Nick Bilton I think [TS]

  from the other was a branch nie yeah it looks like we're at the point now where [TS]

  it's it's and Jessica lessen its leaks encounter leaks and that some of this is [TS]

  is about Apple this late in the game it's also about Apple trying to set [TS]

  expectations so I definitely there's so much smoke here that there's no way [TS]

  there isn't isn't fire but if it really is a watch and I think that's still even [TS]

  right now you know and I guess said there's a lot of people are listening to [TS]

  this podcast prob possibly after the event so angela has you and I are [TS]

  speaking on Sunday night we don't know [TS]

  I still think if it's a watch the worldwatch has so many expectations like [TS]

  by watch they do not expect to replace a watch every two years [TS]

  people buy a watch and the expected things to let us and if it's expensive [TS]

  they really expected to last you know and there was a leak forget who had it [TS]

  that you know somebody said that Apple's considering a $400 price point and that [TS]

  makes me laugh in one way it makes me think and another because if it's true [TS]

  that it's 404 they're thinking about 400 then I think it it's not an accessory [TS]

  right I think 400 bucks here in the range of something that's sort of got to [TS]

  stand on its own I don't know depends on what accessory means I mean it may just [TS]

  be that to get on the internet and things like that it really needs to talk [TS]

  to a phone a wifi connection or something not be a cell phone but yeah [TS]

  it's more than it's more than an impulse buy it four hundred it you really have [TS]

  high expectations with that devices gonna do the part that made me laugh [TS]

  though was the 2010 Wall Street Journal story about Apple's tablet efforts that [TS]

  said that they're considering a $999 that's where I that's where my thought [TS]

  went to which is it almost feels like an attempt to set the bar high so when the [TS]

  real prices revealed everybody is relieved I remember at the iPod I perry [TS]

  did it the iPad in true original iPad in true and they're like you know the whole [TS]

  spiel you know it's kind of fit between this and there's a reason for it has to [TS]

  be better than anything at this and it all made sense and it they showed it and [TS]

  it was like wow that looks great you know I cannot wait to see this time this [TS]

  looks super exciting this looks really cool and the whole time I was thinking [TS]

  it's got to be $999 look at it it's like a Mac you know and it's super thin and I [TS]

  know that making it that then is expensive right it's like this thing is [TS]

  cooler than any MacBook and may not be faster than it because I know it's [TS]

  running arm but [TS]

  it's cooler than any MacBooks gotta be $9.99 and then when they do you know the [TS]

  starting price is 499 I remember that room it was it was easily the biggest [TS]

  moment the most exciting moment of that event had nothing to do with the actual [TS]

  iPad even know there was lots of exciting about it and lots of it most of [TS]

  it had had been completely secret but when he when they drop that price it was [TS]

  John dry mean people gasped and not just because the device was cool but because [TS]

  that 999 number it come out and the wall street journal and everybody was doing [TS]

  those scratching [TS]

  you know well what does it mean it will people buy it for $9.99 and that was all [TS]

  framed around that price and that's exactly where my mind went with with the [TS]

  rumor is like is that a real price or is that the the the price that gets out [TS]

  there so that when they announced that its really 300 instead of saying WOW [TS]

  $300 price you say oh my god I can't believe it's only 300 let me know [TS]

  whether that's true or not but it is that feel to it right right you know 199 [TS]

  wow people are going to get in line for it because you know electronics aside [TS]

  and the gadgetry and all the health centers and stuff presumably that the [TS]

  thing as but fits don't cost that much you know I mean there's no you can't buy [TS]

  like a Rolex for $199 but you can buy what most people would consider pretty [TS]

  nice watch for under 999 yes you know it's it's again it's not jewelry it's [TS]

  not true luxury its mass-market luxury but I actually have a a watching my [TS]

  Amazon cart and because I was thinking of replacing my old watch and it looks [TS]

  pretty nice and it's 30 bucks and my wife actually instead by me out watch [TS]

  for our anniversary [TS]

  like Macy's or something and it's a very nice watch but it's it's probably $150 [TS]

  watch it's not right you know you can go to go to store like Macy's and you know [TS]

  look at the show for you know at those prices Apple could make [TS]

  a profitable device but it's a lot more than most people will spend on watches [TS]

  you know so it's you know so somebody who does collect you know Rolex or [TS]

  whatever [TS]

  watches my tent will 199 that's unrelated luxury watch but most people [TS]

  would think wow this is gonna be the most expensive watch everybody but I [TS]

  can't wait to have it I could totally see it that way I don't you know I don't [TS]

  know it's a it's a strange and the fact that Apple has hired all of these people [TS]

  who come from like luxury brands [TS]

  it it makes you wonder on one level on yet sometimes I i think we take that to [TS]

  literally is on a grand scale Apple is a luxury brand and that having them having [TS]

  them at Apple doesn't necessarily mean that they're making $1000 gold [TS]

  SmartWatch it doesn't follow that that is the case but it does make me wonder [TS]

  you know especially since this is replaceable technology this is not stuff [TS]

  it's gonna be valid in seven years or five years maybe or four years even what [TS]

  this product is cos cos if it's a luxury product and it's beautiful whats its [TS]

  shelf life how long is a reasonable amount of time like I have my dad's [TS]

  Rolex that he bought in Switzerland in the sixties and early sixties and it you [TS]

  know I've had it like cleaned and stuff but you gave it to me a few years before [TS]

  he died and it's beautiful and you know it's from fifty-plus years ago and works [TS]

  fine these things are not going to be like that even if they're great and made [TS]

  with wonderful materials and the leather in the middle and all of that is good [TS]

  the electronic stuff is going to be surpassed in a year and it will be [TS]

  interesting like you would a pass that down to your son know and have it be [TS]

  interesting fifty years from now it might be an interesting like history [TS]

  item but it's not something you would wear for a night out right and think [TS]

  about this now [TS]

  now circle back to the discussion we just had about how the word phone has [TS]

  taken in [TS]

  and it doesn't mean you know what our parents mean like my dad you know thinks [TS]

  a phone is the thing that's going to the wall right howie curly cord talk to me [TS]

  about baseball the same exact thing could happen to the word watch right [TS]

  where right now today a watch means this thing like you're talking about like [TS]

  where were you talk about a nice watch you're talking about a thing that your [TS]

  dad could have bought in 1962 and which is like still in perfect working order [TS]

  and serviceable and has enormous emotional resonance with you because you [TS]

  know he's not with us anymore right now it's it's you know it's a priceless [TS]

  artifact a great watch can take on a totally new me that involves past that [TS]

  we're even it could happen quickly [TS]

  happen quickly it happened with the word phone or even ten fifteen years from now [TS]

  watch doesn't mean that anymore watch means computerize arrest right computer [TS]

  in your wrist with an expectation that it's collecting data about your health [TS]

  and it's telling you when something important is happening and yeah it could [TS]

  it could do that I think I think that's what makes the story so fascinating is [TS]

  again we're looking at something we've seen some companies try this and they've [TS]

  done some interesting things they're definitely interesting the pieces are [TS]

  all there for something interesting but there's one the question of how you mix [TS]

  them together and two is that thing then something that people actually want [TS]

  because I i talked to a lot of people who say they don't wear a watch with a [TS]

  stopper they never worldwatch and so what do you have [TS]

  is Apple trying to motivate people to strap something on their wrists and and [TS]

  what's the value you get out of doing that [TS]

  well I see that's very to me that's a super interesting question because is it [TS]

  better for you to be a watch we're already and an apple just has to [TS]

  convince you to get their watch and replace yours with theirs or is it [TS]

  better if you're not and you've got an open rest right watchu mean anything to [TS]

  you right you got it open rest they don't even have to convince you that [TS]

  you're that the Apple watch is better than your Fossil watch that you've been [TS]

  working for a while [TS]

  Rolex that you're wearing you know that cost 10 times more if you have an open [TS]

  rest maybe it's a wide-open thing because it's solving an entirely [TS]

  different problem it it's you know your your Fossil watch or your vato or you're [TS]

  you know is primarily to just telling you the time and maybe that's not even [TS]

  what the watch does like that's one of the things I wonder like all these other [TS]

  smart watches start with the idea that by default you just look at the screen [TS]

  or like what the public have to turn it on right right is always on but you have [TS]

  to do something to make it light up if it's if it's dark right right but [TS]

  primarily the first thing it's doing is telling you the time and what if that [TS]

  wasn't the baseline right what if that's not the baseline what if it's not like [TS]

  that you know and there's rumors that it has that this Apple thing has a color [TS]

  screen than that it's going to run apps and that's probably running iOS and [TS]

  there's no way there is no way I was going to a black-and-white no way it's [TS]

  impossible to it has a Display must be a color display and all these other ones [TS]

  like the the Moto 360 you know came out this week or ship this week finally [TS]

  write any other Android where phones have come out and their default watch [TS]

  faces are you are more fake representations of what we traditionally [TS]

  think of is fine watches right right and at least in pictures they look like [TS]

  wow that does look like a real watch it's kind of interesting that looks nice [TS]

  people say they look nice to me they don't look nice but and you know and i [TS]

  think im still not seen and read where one person but I'm pretty sure if I saw [TS]

  it in person I would think it looks like a nice watch in the way that like the [TS]

  iPhone calculator used to look like a nice Brian calculator didn't look like a [TS]

  nice bright calculator it was you know just a piece of glass had like the [TS]

  buttons on it it might have been a call it was a cool I thought it was a cool [TS]

  way to make calculator app for the iPhone but it never would have [TS]

  interested me and fascinated me like somebody said hey by the way I've got [TS]

  this 1972 Braun calculator that was my dads and that I would think that it's [TS]

  the uncanny valley where you're trying you're trying to be a thing to simulate [TS]

  a thing right so hard that it ends up being weird the pebbles like this to the [TS]

  pebble faces that I use are not at all [TS]

  attempting to look like real watches there's like the one with the words and [TS]

  there's the one with like a little anime his face on it but like I like a cartoon [TS]

  character face but they are not like that they're actually like this looks [TS]

  like a real watch face those are awful I can look at them because they hurt my [TS]

  eyes because they are shaping a real watch and in there fighting there [TS]

  fighting against what the pebble is good at and writing in a direction where one [TS]

  of the things the public good at is unlike a lot of these since people [TS]

  actually gets reasonable battery life you know you can wear it for a couple [TS]

  days at least I can get me six days which is way better than all these other [TS]

  ones and part of the reason they can do that is that have this really low [TS]

  resolution two hundred and sixty 560 e ink display yeah so it's never going to [TS]

  be able to look pretty in a way that I watched its pretty but then you know [TS]

  they just used like the words or something like that right and those look [TS]

  good but when they when they and yes it's not a very good display but they [TS]

  still tried to a place to watch with hands and it looks terrible and I think [TS]

  that I think that's an interesting point of what if what Apple tries to do is not [TS]

  trying to make it look like you'd mistake it for a Swiss watch [TS]

  a new and this would be a very Apple thing to do with its a new thing that [TS]

  you put on your wrist and it might even tell you the time but it's not trying to [TS]

  be mistaken for a Rolex right it's just not what it's trying to do right [TS]

  imagine 2007 Steve Jobs's here's the iPhone takes it out of his pocket crowd [TS]

  is going nuts and it it would before he turns it on it looks like exactly the [TS]

  same it's a black piece of glass and he turns it on and it turns to the phone [TS]

  dialer right that would have been because then it that that's using this [TS]

  thing to make it look like whatever we all thought of as a phone thing with you [TS]

  know 1234567890 underneath a red Hang Up button a green call button and like a [TS]

  star button underneath where you would hit the start button to then access you [TS]

  know the other stuff [TS]

  mention that the dialer is the home screen that's exactly right then it will [TS]

  show you it'll slide up a thing that shows you apps but like the default is [TS]

  dialing right that's exactly what I was trying to say like that the home screen [TS]

  is a phone dialer because that's a phone and that to me is what all the smart [TS]

  watches have done so far where the home screen is analog wrist watch with an [TS]

  hour hand in hand and they're all you know and and the people who were [TS]

  praising like the Moto 360 the people who think it looks good and you know [TS]

  some of the Samsung ones that just came out there doing it in a skewer morphic [TS]

  way did you know aping fine and a long wrist watches which is exactly the [TS]

  opposite of everything Apple has done software wise in Iowa 7 starting a year [TS]

  ago and with yosemite coming up [TS]

  eminently when do you want to compete with those devices i mean that this is [TS]

  going back to your point of like is the is the wide open space of people who [TS]

  don't wear a watch or don't think about watches as a better place to go to [TS]

  than people who love watches which is an interesting idea but I like the idea [TS]

  that you know you don't want to compete with a Rolex because you were not going [TS]

  to win you you know you're not a Rolex your the resolution of your screen and [TS]

  the battery life is never gonna compete with that Rolex but you do have some [TS]

  other things going for you [TS]

  they're not that so don't let that be something be the thing you are be [TS]

  something else right that's exactly right and you can compete with the Rolex [TS]

  on what the thing looks like on your wrist at a distance sure you know it's [TS]

  that sort of thing nice materials and all of that but it's not the same device [TS]

  and you know you're not just trying to create a computer that ends up being a [TS]

  watch right in the same way that every iPhone ever made especially all the ones [TS]

  other than the 3G and 3G s but you know the original one and then back with [TS]

  starting with the four and going through today they look like nice devices in [TS]

  your hand even before you turn them on there just to me [TS]

  aesthetically pleasing pieces of material and they can't only computer I [TS]

  just think of when it comes to the face whatever it is whether it's a square [TS]

  whether it's a band-aid trip type thing or a circle I don't know I don't think I [TS]

  would do a circle because I think it's I think I think a circle is a way to screw [TS]

  I think just having a circular screen is perfect and you know it [TS]

  anchored in the world of watches them as the story Motorola tells of how they [TS]

  came to a circle they stayed in like a day they admit to doing like a focus [TS]

  group where they asked children where you can watch looks like they said a [TS]

  circle they said ok we'll make our thing a circle and it's like you're asking [TS]

  whether it should be based on the thing you're trying to supplant right it's [TS]

  like imagine if Apple had decided to make start with the iPhone and ask [TS]

  children what is a telephone look like I could push buttons they didn't they [TS]

  weren't gonna say it looks like the the monolith from 2001 [TS]

  the old faster horse thing right which is that you know do you want to just is [TS]

  your idea of the next thing you know a better version of the old thing or is it [TS]

  something that's completely different and I think I feel like you know [TS]

  people again who have listened to this afterwards laugh and laugh but I feel [TS]

  like that's what Apple ideally would do is throw all that away and say if we're [TS]

  gonna do a wearable device what we're not going to do is make it pretend to be [TS]

  the old playing but instead start from zero of like you know having something [TS]

  on your body has a lot of benefits it's easier to glance at your wrist and this [TS]

  is one of the reasons I like the notifications in the Pebble it's like [TS]

  people always say well you got your phone in your pockets like you know my [TS]

  wrist is way more accessible than my pocket and women who often have to carry [TS]

  their phone in a bag you know again their risk is way more accessible than [TS]

  the phone that's tucked away in the bag so that's a benefit in being on your [TS]

  body and being able to do things like read your heart rate and and and since [TS]

  your movements all of that is an advantage to being on there so start [TS]

  with the advantages of why you'd want to be on somebody's wrist rather than start [TS]

  with the watch and yet never underestimate how much the stuff that [TS]

  you've just gotten used to is actually a huge pain in the ass yeah I'm sure when [TS]

  indoor plumbing came you know that there were people who were like oh my god [TS]

  thing I'm gonna crap in right at my house no way you can even put water [TS]

  pipes all through the house and and dreams you realize how much it's going [TS]

  to make a house when you do that [TS]

  exactly and then you know it's of course you don't want to go out and have a [TS]

  little dirty boxing your backyard go to the bathroom you out houses anymore [TS]

  yeah very few outhouses anymore and you know that's one thing I was just talking [TS]

  to somebody on Twitter just like a random reader who was like hey if this [TS]

  if the watch has NFC and admit you know everybody's excited about this stuff if [TS]

  he was like I know it's a big if but just go with me if the watch has NFC and [TS]

  is part of this payment thing [TS]

  then it's gotta have touch I T to write in my answer is no I think it definitely [TS]

  wouldn't have today D because such a deal would be ugly because it's gotta be [TS]

  you know reasonably fingertips sized and there's nowhere on a watch to put a [TS]

  finger tip size thing that's just for you to put your finger right and it's [TS]

  already touching your skin and I know that's not your fingerprint underneath [TS]

  there but I'm I guess my just random guess I don't know but I just said [TS]

  there's got to be some other biometric thing that it could maybe do to create [TS]

  an idea because I don't think it would have that and then there are other [TS]

  people who like trip down and they're like it doesn't need a touchy because [TS]

  you'll have your iPhone with you and as such I D so then you can just take your [TS]

  iPhone and use that for the touchy part well then what's the point of having the [TS]

  thing on your wrist right there's no point don't underestimate how much of a [TS]

  pain in the ass it may be that we have to take her phone out all the time [TS]

  right that's tied to me the key to this you know having the thing on your wrist [TS]

  like all of a sudden maybe we start using the iPhone unless we I mean if you [TS]

  waive you imagine going up to [TS]

  at the drugstore with your bottle of soda and milk jugs you ran out of milk [TS]

  and just like waving your wrist like poop and walk out or N eventually [TS]

  presumably you know with with RFID just walking out right and you get charged [TS]

  for the milk and that's it then you know that [TS]

  yeah that is that is easier than pulling out your pocket it's marginally easier [TS]

  but over time even marginally easier is easier and it could be it could be you [TS]

  know Marco Arment linked to site of one of these like mock-up sites and it was [TS]

  it was the only round watch thing that I've seen that I thought I thought I [TS]

  liked and I'm not saying that Apple would do it but the one thing that [TS]

  intrigued me about this site is that it was suggesting using the watch metaphor [TS]

  as user interaction and what I liked about it was the idea that they actually [TS]

  said it may not even be a touch screen that you if you if you're gonna have a [TS]

  round of ice you could use the ring connelly the click wheel you can [TS]

  actually use them [TS]

  ring for navigation perhaps you push down or tap and you can spin around in [TS]

  the news you might even have like some wheels on the side I i doubt that Apple [TS]

  would do it but I thought that was kind of an interesting idea that I hadn't [TS]

  really thought of before which is good [TS]

  could've device like this not be driven by swipes and taps on a touch screen but [TS]

  some other you know in this case it was spinning essentially turning a dial [TS]

  turning like like certainly the old iPod I I thought it was really it was [TS]

  something I thought I thought it was really interesting I kinda feel I think [TS]

  like like you do that they're much more likely to just gonna walk away from the [TS]

  traditional watch interface and not try to make a watch that looks like a watch [TS]

  but is actually not but instead make a new thing but I thought it was just an [TS]

  idea of like the other part of Apple's history which is this kind of circular [TS]

  navigation thing that I guess if Tony Fadell we're still at Apple maybe I [TS]

  don't know I but I wouldn't be surprised though like it seems there's a great [TS]

  idea in there and it may not be going back to circle but I think the right [TS]

  idea is just because we've gotten used to this doesn't mean the next thing is [TS]

  still going to be this right so we got used to the command line with our Apple [TS]

  Tues and then the Mac came out and there was no command not yeah there were no [TS]

  way to issue commands mind boggles the keeper right it truly was and I know [TS]

  that the people who were you born post mcintosh cannot do you just can't fathom [TS]

  it a computer was a thing that when you turned on you got a blinking prompt type [TS]

  computer things and they could be dangerous for the Mac I thought how do [TS]

  you rate programs on this thing somebody tried to explain to me I was like I [TS]

  don't understand how that can be just doesn't make any sense how there could [TS]

  be programs on this one that my thought when I first saw the magnets how do you [TS]

  do something how do you do the things you need to do that this I thought I was [TS]

  infatuated with the graphical user interface but you know to me it was like [TS]

  a game it was like the interface was a game that lets you play computer as I [TS]

  will when you need to do something else how do you do it if you don't have it if [TS]

  there's no way to close [TS]

  this I want to close this and get back to the black screen has a problem you [TS]

  know and i was thinkin like home I gotta wonder how are we going to deal with [TS]

  those spaces on the filenames when you're on the command line I don't think [TS]

  I've ever seen a system to head back slashes at that point or if I did I'd [TS]

  never learned it and then there was none its new thing and with this is actually [TS]

  kinda how I feel about the iPod Nano by the way right now which is that it is a [TS]

  weird product that is does feel like it's a ping ya bad the idea yeah because [TS]

  it's not I'll you can swipe and tap into when you tap things happen that's just [TS]

  it's not right it's a really great example so great example to me is the [TS]

  original iPod and we had a handheld devices and they had like navigation and [TS]

  it was up and down left and right there was joy $6 down up down and all the [TS]

  music players to date used that and the problem [TS]

  the biggest problem was it had gotten to the point where it was easy to have [TS]

  thousands on and going thousand times is just no good can't do it and holding the [TS]

  button down its just don't have enough control so that we feel it was genius [TS]

  because I had speed it was you know it was completely under control you could [TS]

  liggett and all of a sudden you had this new thing that we've never used before [TS]

  but it was really useful and you can use it to navigate literally thousands of [TS]

  songs you know and then you know flash forward ten years or actually wasn't ten [TS]

  years six years do you believe that I was only six years after the iPod six [TS]

  years and as you know we all went in thinking that the iPhone was going to be [TS]

  that gag slide a click wheel with a phone on top right now so I I do kinda [TS]

  think that I think the notions that like you screw shrink the size small enough [TS]

  and your finger covers the screen [TS]

  it's it's a problem even on an iPad it's always a problem that your finger covers [TS]

  what it is you're touching when you touch but he shrink the screen small [TS]

  enough you can't compensate for it right now [TS]

  like on the way that the perfect example the way on the standard iPhone keyboard [TS]

  you love how I now have to refer to it as that the standard keyboard when you [TS]

  type aqui it shows you what you typed above your finger it flashes and that's [TS]

  enough ordinance for the fact that you can't see which one you're touching [TS]

  because it's underneath your your your finger on something the size of a watch [TS]

  there's no way to afford that because your covers over half of it exactly so I [TS]

  I would not be surprised at all even if it has a very nice color display that it [TS]

  is not a touch screen because I don't know that touch is right at all for [TS]

  something that size especially if it's small and especially if there's a you [TS]

  know a version that that women would wanna wear or people with smaller wrists [TS]

  with 10 we're at that point you either get these devices that are huge are you [TS]

  get something that smaller and there's no there's no touch target left at least [TS]

  of these touch in the sense of tapping objects on the screen I mean it's [TS]

  possible that you could do something with touch that is you know swiping up [TS]

  and down on the side or something like that as a as a movement but it's not the [TS]

  same as like I am going I see a thing and I'm going to touch it with my finger [TS]

  and then it'll do something below a certain size you just can't do it in the [TS]

  Nano is sort of there where it's almost pointless to navigate because you can [TS]

  really only touch on one maybe there's a couple things but it's like but the [TS]

  point [TS]

  think about the previous generation nano the one that was turned into a watch [TS]

  with the Tik Tok oh yeah and stuff like that and which I've mentioned before on [TS]

  the show that if you're smart watch actual SmartWatch doesn't look better [TS]

  then it then our previous generation iPod Nano which wasn't designed to be a [TS]

  watch on the tick tock which was a Kickstarter project then you got a [TS]

  serious problem because that wasn't meant to be a watch and some of these [TS]

  smart watches don't look as good as my three-year-old now no one picked up but [TS]

  I do that on that size touch screen it's a real problem I know I never know what [TS]

  to do [TS]

  yeah they got like two buttons you were four buttons you can tap but it's just [TS]

  me and the Swype areas very small and it's just it's not it's a nice try at [TS]

  unifying a product line if your Apple and saying look people used to do it but [TS]

  it is not if you were designing that in a in a vacuum you would not designed [TS]

  that way because it doesn't it doesn't fit right into I i wonder about that [TS]

  whether it's whether it's something like what market showed me that is this it's [TS]

  circular and and the ring is like the click wheel or it's something that is a [TS]

  rectangular and you're not expecting to touch on the screen but but there's some [TS]

  other interaction I don't know it's an interesting problem it will be [TS]

  interesting to see whether Apple leans on the side of a new interaction or [TS]

  whether they try to make it feel as i phone like as possible I just can't help [TS]

  coming back to the idea that what's happened is everybody in the industry [TS]

  has gotten their ability to make these iPhones can call my phone like devices [TS]

  right eye and everything post-pc that we've had Android Windows Phone whatever [TS]

  you wanna call the OS and there's much in all copies I'm just saying no they're [TS]

  all brewed with this idea of a touch screen and a unix-like operating system [TS]

  running on a real computer under the hood and a real operating system on top [TS]

  or you can put apps and stuff like that and we've gotten to the point where [TS]

  everybody can make one now that is small enough to be called a watch and maybe [TS]

  not a small watch in fact all of these things are kind of huge by the standard [TS]

  watches but we can make them like dick Tracy's watch which is a remarkable [TS]

  achievement and I think that all of the enthusiasm you do see on on [TS]

  sites that are reviewing them and giving them positive reviews even though they [TS]

  seemingly have glaring problems in terms of just is it actually useful and is it [TS]

  actually a good product I think it's just general excitement of holy crap you [TS]

  can have a computer at the technological achievement really rights right i mean [TS]

  just you know you and I are not identically aged very close in age you [TS]

  go back to the nineties and tell Jason's now and John Gruber that you're gonna [TS]

  have a UNIX computer running on your wrist in the year 2014 and I'm gonna lie [TS]

  I'm thinking holy shit we're having jet cars and jetpacks to write i mean that's [TS]

  crazy cause a UNIX computer in 1993 was like a room at the mansion in like one [TS]

  of those risks things that like Space Coast had thats like this I played [TS]

  doubles the size of your wrist it's like that's what I would think it's gonna be [TS]

  huge and why would you put that on your wrist thinking you know how how could it [TS]

  be the main frames these are like more computer then then a computer and you're [TS]

  gonna have that money in your pocket or on your wrist that's crazy talk and so [TS]

  just because you can build it it's cool that just because you can't doesn't mean [TS]

  that that's actually good form factor for that and its exact same well as [TS]

  thinking the Nano and tick tock on the lunatic I mean showed that right with [TS]

  like you could do it it's not that good but you could do it right and its exact [TS]

  same thing of why didn't the original iPhone run the Mac OS where you drag [TS]

  little windows around and have a File menu menu bar at the top it would have [TS]

  worked at some level conceptually but it it definitely would have been a bad idea [TS]

  i mean we would have bottomed would review them and it might have been some [TS]

  cool things you do it and I'm sure they would have you know scaled the things up [TS]

  it wouldn't have been like you're trying to touch a tiny little twenty pixel [TS]

  thing at the top [TS]

  but it you know it just wasn't the right interaction model can't help but think [TS]

  that that's where the wearables are but they're everybody else is is stuck [TS]

  thinking that they should make a stunning modern cell phone on your wrist [TS]

  and nobody would want need or you don't want to you dont wanna phone that right [TS]

  I mean yeah I think I think no no sane person would want a phone that small and [TS]

  I think that's actually a strong argument I wrote a piece about this [TS]

  awhile go to the idea that I don't want I don't want something on my wrist to be [TS]

  a phone right like I don't think it's the right place for a phone I i wouldn't [TS]

  if you could say you don't need to carry my phone around anymore I'm gonna scrap [TS]

  the things your wrist and it's your iPhone I don't think I would want that [TS]

  because it's so it would have to be so small that the way you interacted with [TS]

  it would be difficult and you know this is why bigger phones are more popular in [TS]

  the rumors that Apple is going to have a larger phone so what goes on your wrist [TS]

  you know is it's that real estate is great but it's different and and I don't [TS]

  want to be the same interaction because it's not the same it's not only in a [TS]

  different place in my body it sits strapped to my wrist gotta hold my arm [TS]

  in a certain way to get to it now which also means it's one handed operation [TS]

  because I can't bend my other hand and its tiny so it's not you know the rules [TS]

  don't apply even though it's convenient to say hey if all the same rules as your [TS]

  phone it's not the same place the rules should not apply its a different device [TS]

  yeah let's come back to that idea of a big ass iPhone but first I want to tell [TS]

  you about a third sponsors are good friends at Harbor harvard is the domain [TS]

  name registrar that doesn't suck and these guys I i repeated every time but [TS]

  it's such a Skype me industry and it's it's it's like going into the bad part [TS]

  of town usually when you go to a domain name registrar however has been around [TS]

  forever they have always just been an honest company they may not be the [TS]

  cheapest juncture at you can go somewhere else and register domain name [TS]

  for less [TS]

  that's not what they're trying to be there trying to be the best they've been [TS]

  in business for a long time and have so many great features the best one the [TS]

  best thing that they have i my opinion is their customer service and what they [TS]

  call Valley transfers they make it easy to manage all your domains in one place [TS]

  and so let's say you've been registering domain names like a dummy since the [TS]

  mid-nineties every time you have it goofy idea for a domain name I'm not [TS]

  looking at anybody in particular that sounds familiar [TS]

  yeah it sounds familiar to a lot of you who are listening right and you've got [TS]

  them registered all over the place and every time they come up for renewal and [TS]

  you get the email I got it had that thing since 1990 but it's still such a [TS]

  funny doe may have to keep it right it's only 15 bucks or whatever for a couple [TS]

  years but they're all over the place and you got a registered at you know three [TS]

  different places and some of them you don't even like the bad businesses and [TS]

  you go to the website that's terrible what you can do as you go to have her [TS]

  and you sign up at her and you just give them your information for the places [TS]

  where you have your domain names registered and they'll take care [TS]

  where you have your domain names registered and they'll take care [TS]

  everything in terms of moving them over and even if you haven't looked up and [TS]

  there are new and you have it pointed to it silly you know single-purpose website [TS]

  where you're making a joke for when your friends or something like that it's not [TS]

  just moving the domain name into your name and putting it however that take [TS]

  care of everything with updating DNS and getting it all pointed the right way so [TS]

  that everything is just seamless and then when the DNS updates all of a [TS]

  sudden your domains are registered at however in all of your sites just keep [TS]

  working and these guys did they know that I every time I have to do anything [TS]

  related to DNS I panic because it's so easy to screw up because I don't deal [TS]

  with it on a regular basis where is that all it does is deal with domain names [TS]

  amazing amazing stuff and it is the best thing you do if you could find somebody [TS]

  find one of your friends who has it demands that however they will tell you [TS]

  I will say you're not if you don't move over because it's it's that good [TS]

  i-15 demands that however now I might have a problem how many of them in [TS]

  actual use [TS]

  well she can't rely I'm a lot of redirecting where you know you buy one [TS]

  get the taco and I can get this alternate spelling and I could have them [TS]

  already directed all of that I and III couple that like you said are the jokes [TS]

  where it's like that how can I not we did this in the 200th episode in Kabul [TS]

  like I said that he said we hit him in the buffer zone and we just started [TS]

  laughing and we that we went with that joke for a long time and I realized I [TS]

  could register the butter . zone right did see that's what you can do now with [TS]

  these wacky new top-level domains is instead of going the butter zone dot com [TS]

  now the entire domain is part of the joke and there's no superfluous not joke [TS]

  part of the domain with 200% you're stupid and they've got all this and that [TS]

  and they're totally on board that I should mention that you know all these [TS]

  goofy new [TS]

  top-level domains you can do that you know I think that there's a Marco . [TS]

  coffee that everybody should check out probably registered through however all [TS]

  sorts of stuff like that [TS]

  use this code here's the code for the month its chowder dhow ter that's that's [TS]

  there in jokes or during fireball readers and go to have a dot com and [TS]

  find out more my thanks to over do I smoked so much smoke there's fire thing [TS]

  with two iPhones four point seven and 5.5 inches [TS]

  there's still a lot of people out there who are skeptical of it I don't know for [TS]

  a fact anything nobody tells me anything I'm telling you that's gotta be true [TS]

  because somebody would have leaked don't don't expect a 5.5 inch iPhone by now if [TS]

  there wasn't one coming I agree there's too much it's like what we said about a [TS]

  couple of these topics earlier that Apple Apple doesn't leak all this stuff [TS]

  and they don't like that leaks but one thing Apple does do and and you know you [TS]

  know this line of this and certainly like the times in the journal know this [TS]

  is Apple does leak to manage expectations because they are in risk of [TS]

  risk of being harmed if people go into an event [TS]

  expecting things that are totally not gonna happen because then they'll be [TS]

  disappointed and so sometimes you will see these stories where it'll be like [TS]

  look it's they're not gonna do this or what we saw was looking at probably not [TS]

  going to be out until next year right just like don't get don't get your hopes [TS]

  up that it's going to ship next week probably not gonna be out until next [TS]

  year and I feel like since they haven't said that like you said they haven't [TS]

  said in another no bigger iPhone it's not going to happen that it's probably [TS]

  gonna happen because they probably the buzz is so large probably somebody would [TS]

  have batted down it was totally true especially at this point days before you [TS]

  like and that's why I think there's a bunch you know that does seem to be a [TS]

  spurt of stuff coming out like Brian X janet is maybe the thing you're talking [TS]

  hit apiece in [TS]

  New York Times yesterday where among other things he said that the new bigger [TS]

  iPhones have a one-handed mode racism thing I made fun of on the Samsung [TS]

  Galaxy Note a year ago which was you know how in the world do you use these [TS]

  giant phones with when you're only holding in one hand and you know the [TS]

  Samsung Galaxy Note had a thing I don't forget how you engaged it but then all [TS]

  of a sudden it just put like the equivalent of like a regular four-inch [TS]

  phone in the lower right corner of the phone and I i presume you can also put [TS]

  in the lower left if you're left-handed but then it just you know and then all [TS]

  the other there's like a big L shaped letterboxing around it I have no idea [TS]

  Jen does not describe the one-handed mode of the new iPhone but I would not [TS]

  be surprised at all if that's true because 5.5 inch phones are ridiculous [TS]

  as far as we know you know I've used at the 5.5 enter something very close to a [TS]

  5.5 inch Nokia when I was built I've said this before it is a fascinating [TS]

  device it is free now it seems very intriguing I think an Apple iPhone that [TS]

  was that size will sell huge I don't think the majority of people want that [TS]

  tho I think the people who do are gonna love it but one thing is there's just no [TS]

  if ands or buts about it you know like when when the iPhone grew from 3.5 to 4 [TS]

  inches which is minimal change in size compared to what we're talking about [TS]

  with 5.5 inches there was all sorts of stuff in the event talking about the [TS]

  features in the OS that help you so that you know yes now it's harder to navigate [TS]

  but we have this ad gesture where you can swipe back from the left to go back [TS]

  so you don't have to hit that back button all the way up in the top corner [TS]

  like there's no way to to mitigate this with you in a little software tricks [TS]

  like that if you have a 5.5 inch display on your phone even if all of the [TS]

  surrounding area was minimized to the most possible degree it's still too big [TS]

  to use in one hand you have to you hold in one hand and using the other there's [TS]

  no way around it for many people that's not that's why I that I don't think it's [TS]

  a deal breaker obviously if Apple shipping it they don't either it doesn't [TS]

  mean they shouldn't build the device it just means in the world of tradeoffs [TS]

  people are willing to have XY and Z bigger video games that are bigger [TS]

  better battery life which I want to come back to us again and are willing to give [TS]

  up I'm able to use the phone in one hand or if channels right and there's a mode [TS]

  they're willing to invoke what i think is good even if Apple does it it's gonna [TS]

  be silly sure it's going to be like what direction he tilted and it's like oh now [TS]

  it's certainly this happen smaller and now you can now you can reach the [TS]

  although I don't know I don't I don't think about it from an iPad perspective [TS]

  i dont i dont worry about not being able to use my dad one hand yeah but you [TS]

  don't walk around the city with it I know but this is a big device i mean i i [TS]

  get i get that you there's more needs were then there is an iPad iPhone iPod [TS]

  mini and I sometimes I think there is not you know this is an interesting [TS]

  intersection between the very large iPhone and a very small iPad where there [TS]

  let me put it [TS]

  yeah let me put it this way if Brian Chen handwritten that I wouldn't have [TS]

  brought up a one-handed mode with you on this show because it's such a silly [TS]

  thing to me that it's such a silly notion to me that it wouldn't even [TS]

  occurred to me but he wrote it he says he doesn't say seen it but he says you [TS]

  know sources familiar with the matter say that it's going to have and [TS]

  and so given that and I'm not saying that means it's true I'm just saying you [TS]

  know they are times and Brian X chana mean I have some issues with private [TS]

  exchange but his is his reporting when he says a source says acts is excellent [TS]

  you know it's it's typical times quality so I guess it's not a done deal [TS]

  sure there's some kind of wiggle room out where it could be something else [TS]

  entirely [TS]

  and it was mistaken as a one-handed mode but where they tried and it didn't go [TS]

  didn't make it into the final version but I would not be surprised at all [TS]

  having played with one of these devices I wouldn't be surprised at all if they [TS]

  did it you know if there's some kind of thing maybe it's just in the control [TS]

  center and you flick up from the bottom and there's a new button you can hit and [TS]

  it shrinks the screen to the lower right corner I don't think it'd be silly but I [TS]

  would be surprised if they did it because these phones are ridiculously [TS]

  big compared to what we're used to [TS]

  so if you've built your usage you know here's how I typically use my phone I [TS]

  have often using it while holding it in the same device you're using it with you [TS]

  not be able to do that with the new dream I think that's that's where it [TS]

  comes into into being an issue because for me I think about large device and I [TS]

  think this is basically the smallest iPad we can put in your pocket right not [TS]

  the biggest iPhone and that's not true although I saw on Twitter today that [TS]

  Steve Smith who likes to poke around in Xcode and find out things seems to [TS]

  suggest that if you're if you're using a screen size like that and you're in [TS]

  landscape get actually uses iPad resources which is really interesting [TS]

  like it's just you might be able to use an iPad you and of course then you're [TS]

  then you're almost certainly not doing it one-handed if you if you turn it [TS]

  sideways but I don't know I it's a funny it's a funny intersection has like my [TS]

  iPad Mini and I wonder sometimes about could I get away with one device if it [TS]

  was bigger than my iPhone but smaller than my mini would be good enough that I [TS]

  would [TS]

  need to or what it and just bad on both counts I don't know that that comeback [TS]

  that comes right back to that [TS]

  WWDC session that I've been recommending people wanting it section 216 which is [TS]

  building adaptive land which is Apple's terminology for flexible ads are [TS]

  responsible in their terminology they don't call them phone wet or tablet with [TS]

  they call it like regular with compact with regular height compact tight and so [TS]

  like and iPad is a great color with regular height show the full energies [TS]

  phone is regular height so you can put like a big scrolling last but it's [TS]

  called a compact with a regular iPhone like an iPhone today even when you turn [TS]

  in landscape is still a compact with like it's not a specific number of [TS]

  pixels or points it just says like I compact with even hold held horizontally [TS]

  just means hey mail if you're showing a list just show one listed the time and [TS]

  don't show the list side-by-side with the content whereas what he's saying [TS]

  that is very interesting to me would be that just the 5.5 inch iPhone if you [TS]

  hold it horizontally when you're in mail you'll suddenly see a list of messages [TS]

  taking like the first third and when you select one you'll see the message on the [TS]

  right like an iPad [TS]

  settings will have a list on the left side and then the pain on the right [TS]

  instead of it being something you enter into right and if you think about that I [TS]

  i believe that and not just because he's he's a great Twitter account he's very [TS]

  very astute hacker in the best sense of hacker in terms of its lists losing [TS]

  those things out of the bay tax codes and stuff [TS]

  but I believe it because I think that's the message Apple has been preaching [TS]

  especially this year to be the BBC is to stop thinking about iPhone apps on iPad [TS]

  and so don't think of the 5.5 inch iPhone as just a big iPhone or perhaps [TS]

  and there's so many people into it you know Twitter and email and think hey [TS]

  maybe it's not an iPhone or maybe it's a iPod nano and it'll run iPad apps will [TS]

  know it's too small to run iPad apps it you know it's just if you really really [TS]

  you know take an iPad app and just shrink it to 5.5 inches and printed out [TS]

  a piece of paper you'll see immediately that everything is too small to touch [TS]

  but it totally makes sense to me that if you held it sideways that you could sort [TS]

  of given an iPad ish layout if not but not by shrinking the iPad interface [TS]

  exactly you know I mean it's it's just use one-third of the screen for the list [TS]

  the other two thirds of the screen for the content and figure it out [TS]

  dynamically based on how many points are a big thing should be responsive HTML [TS]

  break point where you're basically saying look we say that this device is [TS]

  big enough that it can handle tooth two things at once and then the apps go [TS]

  alright yeah I'll put that up there are already thinking about sort of life when [TS]

  is it too small [TS]

  iOS developers already are thinking of this when is it too small when is it too [TS]

  big I've got this one designed for iPads and one for iPhones and it's not that [TS]

  unreasonable to think but it's an interesting idea cuz then you get this [TS]

  this phone that sort of like a phone when it's being held in one direction [TS]

  and sort of like an iPad when cells in another direction and I i do I wonder [TS]

  about them on the market for this device because when I talk to people who've [TS]

  written about or or or use tablets this is what comes up a lot of the time is [TS]

  people like it because they don't really care that its huge they don't really use [TS]

  it as a phone you know that word again you know hello how's it going how the [TS]

  Yankees doing what could you do and admittedly this is get out of the way [TS]

  you looked ridiculous talking but if you always talk on your phone using a [TS]

  headset or [TS]

  you know like I i never hold my phone to my ear anyway I've always got had [TS]

  something and so it doesn't matter and Bluetooth thing doesn't matter and then [TS]

  you are connected to the internet thing and it's bigger so this so the screen is [TS]

  bigger and you can see and don't just don't even underestimate the fact that [TS]

  you know if you're on the phone for two minutes who cares if you know get used [TS]

  to it because it's like I said I was with hockenberry last week I was like [TS]

  you know people do I've gotten over making front of the people do look [TS]

  ridiculous using an iPad as a camera but guess what there's like two million [TS]

  people right now as we speak [TS]

  using an iPad somewhere in the world as a camera and get over it thats is what [TS]

  they do you know there there it's the tool that's at hand and it works for [TS]

  them it fits into their lives it's hard to talk about any of this stuff because [TS]

  it was huge that this would be a nicely dainty phone for him he's finally get a [TS]

  doughnut what we think is gonna be so he's gonna be like oh my god this is it [TS]

  like for you guys [TS]

  current phone you like just kind of hold between two fingers like the current [TS]

  phone for him is like what we were talking about using the the iPod Nano [TS]

  that's right and it's and you get your big media fingers on this thing so yeah [TS]

  he'll be you know I was certainly a skeptic you know at first 100 fans got [TS]

  super big because it didn't I didn't see the appeal but you know I turned around [TS]

  and they even when I wrote my iPhone 5 review two years ago I said look the big [TS]

  picture phones are here to stay cuz I was skeptical even when I had it and [TS]

  reviewed it of the change from 3.5 to four but clearly you know there's desire [TS]

  for it I'm still a little interested in why they went to two bigger sizes rather [TS]

  than keeping the forum size and having one bigger size i think i think is a [TS]

  question about what if this is true what happens next year because I do wonder if [TS]

  at some point they abandon the smaller size 25 size or do they keep that size [TS]

  around and and upgrade that size with better hardware on the inside and sort [TS]

  of end up with [TS]

  think we're gonna end up with three sizes though keep around [TS]

  version of the five as their third product that's the question is do is [TS]

  that a viable size going forward because that would be kinda nice if they said no [TS]

  we're gonna keep that size around it's never going to be our biggest newest [TS]

  hottest thing but we'll we'll keep it around with the previous year specs or [TS]

  whatever put into it and we've got three sizes now not too and the old model but [TS]

  three iPhones sizes Raven others doesn't seem to be one new one that size coming [TS]

  this site [TS]

  need to do that i mean by this and keep it around and it's perfectly good or put [TS]

  a colorful shell on it and it's the five sec or whatever I mean they could [TS]

  totally do that if they wanted to give you five see right but I do think I i'm [TS]

  predicting that the message on stage Tuesday is going to be four point seven [TS]

  is better than four point out for the size that you're used to now and you're [TS]

  gonna think it big at first but trust us you'll get used to it and this is the [TS]

  right size in you know we've we've done it now because we can build bigger [TS]

  screens and we have bigger batteries and that whether it's true or not we won't [TS]

  know until we you know get to use them but their goodness I think they're going [TS]

  to pit the four point seven as you know yes it's bigger butt bigger only in good [TS]

  ways right and then they're gonna say the 5.5 is an altogether different [TS]

  experience for people and they'll tell a story about who it's for a credit card [TS]

  companies like Samsung and I can't believe I'm saying that but but follow [TS]

  me here you know Apple Apple is a company that pics that spot and they [TS]

  they looked at the bell curve and this is the right size phone this is like if [TS]

  we could only make one this is the one because this is gonna get best and what [TS]

  Samsung did because this is what Samsung does is they made a phone like every [TS]

  size possible just to see what would happen and one of the things they [TS]

  discovered it's like a scientist like looking for a planet like an exoplanet [TS]

  right where it where you're looking at data and you're trying to find some [TS]

  signal and the noise I feel like what what Samsung did was look at that church [TS]

  and say well ok people like phones there's bumper and where the iPhone is [TS]

  and is above above it people do like the bigger screens and then there's this [TS]

  weird thing that happened over here with the note which is there's another market [TS]

  for that and it's not as big a market as that [TS]

  at smaller fun it's not it's a weird market it's more of an issue but it's a [TS]

  it's a big news it's bigger than we thought and you know that is something [TS]

  that maybe until somebody tried it nobody would know and into Samsung's [TS]

  credit with the note they tried it and they found it out and and its let [TS]

  everybody else to realize you know what its weird and not what we thought but [TS]

  some people just want to have the huge phone and and and and so Apple going [TS]

  into that market doesn't necessarily mean it's apples failure because I do [TS]

  think Apple strategy all along was like look we're gonna pick size and then [TS]

  later we'll deal with spreading out the product line but it is at least in part [TS]

  because Samsung went there and uncovered this market that was unexpected and you [TS]

  know Apple because Apple's already got the iPad the iPad Mini Apple's not a bad [TS]

  position to to try that now that they are spreading it out they would never [TS]

  make that they're only fun but but adding an end it's just it's none of us [TS]

  looked at that I mean we all laughed at the note why would you do this and it [TS]

  turns out some it works for some people so here we are but that's a credit to [TS]

  Samsung for you know doing the old t-shirt cannon just covering the whole [TS]

  landscape and figuring they certainly they certainly had the first big ones [TS]

  that were hits but I remembered noting I don't know three years ago when when a [TS]

  lot of Android phones started going past the five-inch mark right right because [TS]

  in between four and five was bigger than the iPhone but I I played with those [TS]

  devices and yet you notice it was bigger but it didn't seem huge and then five to [TS]

  me is the marker word once you're past five that's a really big device and a [TS]

  bunch of Android phones went over there and they didn't think that I was is that [TS]

  this they didn't have four inch models to they only had the big one and I [TS]

  believe them my theory then and I still think it was true at the time was after [TS]

  a lot of them they did it because it was the only way they can get a reasonable [TS]

  battery life that they made the screen and the screen went super high res [TS]

  either you know they made a big and they weren't super high res the men were [TS]

  necessarily bad but it just didn't seem to be a lot I just the fact that they [TS]

  didn't have iphone sized ones even though the iPhone was by far and still [TS]

  is the most popular size smartphone or phone if I'm gonna follow my own advice [TS]

  it just seemed to me that they had to go big and the reason I can think that they [TS]

  had to go big is that they needed the battery but then I think a side effect [TS]

  of that as Android evolved to software wise you know take advantage of that [TS]

  thing to the first ones they did blue the Android interface it was just you [TS]

  know an interface that was kind of design for the original size Android's [TS]

  which were about the iPhone size and he just blew it up but I think that might [TS]

  be too were Samsung does I can't believe I'm saying it does deserve the credit [TS]

  where I think that the reason like the note was popular was that the note had [TS]

  software that was meant to be on a 5.5 inscribed have that have their own their [TS]

  crazy Stylus Tough right cuz they suck it right and it hit it hit a segment of [TS]

  the market that wanted it and it was a different segments you know and it's a [TS]

  totally reasonable so I do think factor one is yes there are some people cite [TS]

  enough of them that it's a market worth going after really and truly want a [TS]

  bigger phone for whatever the reason doesn't matter whether it's free games [TS]

  whether it's because they watch a lot of TV video YouTube on the phone and [TS]

  undeniably for watching YouTube or baseball games in our case on a phone [TS]

  the bigger screen better no doubt about it big businesses also have come to them [TS]

  and said you know we want to buy units for all of our people who are in the [TS]

  field and we wanted to be big and full-featured cause we're not going to [TS]

  get them a tableau want to hang out there without a tablet without a laptop [TS]

  that can have one and we wanted to be bigger and Apple listens to those guys [TS]

  and says oh wow there's a sale opportunity there too [TS]

  it almost doesn't matter why you can almost abstract and say look there's a [TS]

  bunch of people who want a bigger screen for these reasons and so they get the [TS]

  bigger screen and secondarily and I think this is huge I would not be [TS]

  surprised if this is a big part of the message on Tuesday is that making the [TS]

  phone that big yes there's all sorts of other tradeoffs with one-handed use a [TS]

  tutor tutor but all of a sudden you've got this enormous room to put a battery [TS]

  right oh yeah so there's there's like a battery team at Apple right and you know [TS]

  that these guys and they've even been featured in the videos you know like [TS]

  when they've talked about the reasons why they've stopped making replaceable [TS]

  batteries and MacBooks and stuff like that in about taking every single bit of [TS]

  space that they can get you no more battery in there and smarter batteries [TS]

  there is a team that Apple that works on you know i phone batteries and when they [TS]

  I think when they were told ok here's how big we're going to make this this [TS]

  fun they were like oh my god that's so beautiful right well as the greatest day [TS]

  of my life you like those guys are doing an algebra problem and have been from [TS]

  the beginning that they've been solving for what Apple considers sort of like [TS]

  Optima battery life and that that if you've noticed over the years with the [TS]

  iPhone battery life doesn't change very much and obviously the capacity changes [TS]

  a lot and the energy consumption of the device changes a lot but in the end what [TS]

  they quote as battery life doesn't change very much and so it's very clear [TS]

  to me that they're they're solving for that data really thats with the number [TS]

  we want to hit that's acceptable battery life and people who really use and abuse [TS]

  their phones say it's not enough and I gotta have a backup battery or gonna put [TS]

  it in the case but Apple's like decided this is this is what we can fit as a [TS]

  balance that works for us with these new phones being larger and especially the [TS]

  very large one that's one of my questions is is this do those battery [TS]

  guys say finally we can do we can we can also address the other issue which is if [TS]

  you want your iPhone to last for two days or a day and a half or whatever it [TS]

  is twice what it can now this model will be able to do that that's what I i think [TS]

  thats I don't know if it's going to be twice but I do think it's going to be [TS]

  something like this bigger fun maybe they won't tell us [TS]

  this particular gonna be another hour battery right presumably right now I and [TS]

  I think so I think the four point seven and 10 come out with iPhone as we know [TS]

  it like battery again right and the five will use the same amount of energy for [TS]

  everything else because I think it's going to have the same CPUs in-camera [TS]

  same everything else except this bigger screen which I also expect to be even [TS]

  higher resolution and so I and I think they can do that and have it only [TS]

  consume maybe like 20 percent more power [TS]

  maybe thirty percent more power than the 4.7 inch ones screen but they're gonna [TS]

  have way more than 20 or 30 percent more room for bad record the way more volume [TS]

  when you do the math of volume of one of these devices and you had that much [TS]

  scream mean it doesn't seem like a lot but when the other dimensions are so [TS]

  small you add that extra screen and the volume is just vastly larger right and [TS]

  so when people have said you know like in disputing my projections on the [TS]

  displays of the two phones with the one goes three Axioo asked to go three acts [TS]

  and I think one of the big reasons that it can cause you can find a three X [TS]

  resolution for the four that would solve all the other problems I brought up [TS]

  about the tap target sizes and scaling factors in showing more content you can [TS]

  definitely do it the problem is that one would take 20 percent more power and [TS]

  then I have more room for the battery and have no more Rosario percent more [TS]

  room for the battery and I think that maybe they'll get there eventually you [TS]

  know just through the way that everything gets more efficient overtime [TS]

  but I feel like right out of the gate side by side one of the main features of [TS]

  the bigger the 5.5 inch iPhone is going to be amazing battery life at least [TS]

  amazing by the standards of iPhones as we know [TS]

  and so I think that actually is going to create a second class of people who want [TS]

  the 5.5 inch ivory first class first class who said before people who want a [TS]

  bigger screen even if they have the same battery life even type I said they both [TS]

  get 10 hours of battery life [TS]

  well a whole bunch of people want to 5.5 but I think the second class is if it [TS]

  gets 18 hours of battery life said it ten yep there will be people who get it [TS]

  and they'll say to him this thing is behaving like this this is big but wow I [TS]

  need this battery life because they live on their own and they'll be willing to [TS]

  put up with it and that might be why they're putting in like a one-handed [TS]

  mode right now because there's I think there's to meet you know sucking all [TS]

  these last minute rumors in that to me makes sense that maybe there's a [TS]

  one-handed mode only on the 5.5 inch I don't think the 4.7 inch phone will need [TS]

  it I think they're gonna make it maybe even if this is all true though even say [TS]

  the 4.7 inch phone doesn't need it we know it bigger we know it's a little [TS]

  harder to use of one hand but you can definitely still do it [TS]

  5.5 inch one you can't and if that's what you want to do here's how you do it [TS]

  but I think the battery life is going to draw people in who otherwise would never [TS]

  bought the 5.5 inch yeah I think I think you're right I think that's going to be [TS]

  part of the story is like you want more screen bigger battery life all these [TS]

  things we have a model for you now here it is and let me also speak to those [TS]

  that that business scenario if you know I've got somebody out on the road I [TS]

  wanna sent them send them there with one device and 17 hour battery on top of it [TS]

  so this is it take this out on the field you whatever you are cable repairman or [TS]

  whoever oil industry guy or whatever those those those enterprises exist [TS]

  that's another market for a great cause otherwise if if all they're selling as [TS]

  well you know bigger screen whatever it's less compelling but you know there [TS]

  are the battery is one of the very easy bits of math to do and say well you're [TS]

  gonna have more room for battery and the components are not gonna be a larger so [TS]

  of course there's going to be more battery yeah I think that that one [TS]

  device [TS]

  angle is a huge part of the the five-point whatever inch phone crazy you [TS]

  know that it's true people who don't want to have a tablet thing I don't even [TS]

  want to take a notebook MacBook and iPhone with them they you know maybe you [TS]

  know maybe it's not the only computing device in their life but maybe it's a [TS]

  desktop computer somewhere sitting on a desk and a 5.5 inch and that's it and if [TS]

  you're there away from the desk [TS]

  you know where they can run Photoshop you know tax code or something like that [TS]

  that really needs still needs like a real Mac everything else one device I [TS]

  think that's exactly what this device is supposed to be and it's great if you're [TS]

  somebody like like us he's got an iPhone and iPad and laptop but I do talk to [TS]

  people who who say I'm not gonna have a tablet and phone especially since the [TS]

  tablet isn't isn't subsidized so they've got an iPad but it's an iPad 2 and they [TS]

  don't know when they're going to replace it and all but they get a new phone [TS]

  every other year right so for them this is a better deal potentially be if if [TS]

  can fulfill what they would use it [TS]

  a tablet for enough for them to get by without needing a template and it could [TS]

  it's possible [TS]

  yeah and I think you know in terms of any kind of skepticism because I but [TS]

  this what you guys are trying to tell me that Apple's gonna make it easier for [TS]

  someone to not buy both and iPhone and iPad that doesn't make any sense of [TS]

  course they wanted you know their capitals company company [TS]

  I think it just gets back to that whole lack of fear of cannibalization an apple [TS]

  where as long as you're talking about not buying a second Apple products but [TS]

  you're still buying Apple products with your double thumbs-up from Tim Cook to [TS]

  you as opposed to somebody who's buying the Samsung Galaxy whatever that's 5.5 [TS]

  inches because that's when it's problem when it's not an apple also think [TS]

  there's the confidence in knowing that this this is a newish market this is [TS]

  this is not the mainstream that they're going to sell more of the smaller phones [TS]

  and they're going to sell more iPads than they're not gonna [TS]

  the most common scenario is not gonna be everybody stops buying iPads and small [TS]

  iPhones and bison giant iPhone they know they know that's not going to happen and [TS]

  so this audience is not being served by them right now I served well by them [TS]

  right and i think that they have confidence knowing you know from decades [TS]

  you know multiple decades of the Mac that a wide range of form factors and [TS]

  price ranges is just fine and doesn't necessarily cannibalize anything you [TS]

  know that the fact that there is an $899 MacBook Air which is an excellent [TS]

  computer doesn't mean that the 27 inch iMac is going away and actually [TS]

  something that brings up to as I I don't know what they're going to name these [TS]

  things but I so I've started to think of the iPhone and think of it a little bit [TS]

  like the the Mac which is I'm not entirely sure that they won't just say [TS]

  these are the iPhone six or whatever and then there's a big one in a small 100% [TS]

  convinced that's true but I've had people tell me will of course they're [TS]

  gonna have different names and I think we're MacBook Air comes in two sizes [TS]

  MacBook Pro comes in two sizes iMac two sizes the iPhone could come in two sizes [TS]

  without them calling one of them iPhone mini or iPhone huge and it would be fine [TS]

  it's the new iPhone and you can get the big one of the small I don't know [TS]

  whether they'll do that or not they could yeah I think that it's funny to [TS]

  I'm terrible at predicting [TS]

  names I am so bad I guess I should go on the record and make a prediction but if [TS]

  I had to my prediction would be that the four point seven inch one would be [TS]

  called the iPhone air or iPhone 6 air but that to me is already amount so I [TS]

  say drop the numbers and say iPhone air and the big one is the iPhone pro and I [TS]

  don't like it I don't like a couple reasons though because I don't like it [TS]

  as I do think they're going to have the same performance performance and does [TS]

  that make sense to have a pro pro somehow feels like about to be faster [TS]

  but I don't know but I just feel pro because they've used it before and it's [TS]

  more expensive it sounds like it should be more expensive and I don't know if [TS]

  the iPhone can be pretty maybe the thing I can't see them doing is picking some [TS]

  adjectives that means big no no that doesn't it does not mean I joked about [TS]

  iPhone huge but it's a terrible i mean you can't now if I had a if I had to [TS]

  make a bet I would probably bet that they're just gonna call them the iPhone [TS]

  6 and there's two models right but it wouldn't what size you want yeah but it [TS]

  wouldn't shock me if if it was the iPhone 6 and the iPhone air or if it was [TS]

  no because they're never going to prioritize the big one of the big ones [TS]

  the news products will be the iPhone 6 our air and then I just have a hard time [TS]

  I I think the best pro they could do but I i'm inclined to just guessed that [TS]

  they're gonna say there's two iPhone success which one do you want big one of [TS]

  the little one and then well and the other thing I've seen people say that [TS]

  the big 10 be called the iPad iPhone air but I think they're they're myopic just [TS]

  doesn't know what they're looking at the they're looking at the iPad's where the [TS]

  bigger iPad is the air that's true right but the other one has a name called the [TS]

  million which puts it in order and the error is really kind of sort of an in [TS]

  joke or not in Joe but it's like a reference to all previous iPads where [TS]

  it's so much lighter than the iPad used to be and they're never gonna call the [TS]

  mainstream iPhone the iPhone mini that's kind of crazy know and they can't call [TS]

  one thats 4.7 inches the many because it's way bigger significantly but maybe [TS]

  that way but significantly bigger than ever so they can't say there's this new [TS]

  4.7 inch screen it significantly bigger as [TS]

  million more pics of this shows all this year's how much more content you see and [TS]

  it's called the many know doesn't have one more sponsoring now and I want to [TS]

  get back to that this thing about us mean you know in our last sponsor of the [TS]

  day is our good friends at transporter from connected data so would you like [TS]

  your own private cloud that lets you secure we store and share files in a way [TS]

  that is completely private and resistant to government snooping or to any sort of [TS]

  unfortunate things that can happen through the public cloud services which [TS]

  may or may not have been publicized recently that's what file transporter is [TS]

  you by file transporter from them or more than one it's a device that comes [TS]

  your home has a hard drive [TS]

  built into your plugin you put it under wifi you install software on your Mac [TS]

  and all of a sudden you have a Dropbox like folder on your Mac that shows the [TS]

  contents of that device and you put something in the folder and it goes on [TS]

  the device and its hard drive to and you can then log into a different computer [TS]

  login your transporter count and the same files show up there and then you [TS]

  could buy a second device and you could put it in a different location and use [TS]

  the same account and the same files will go from here to there there but it's [TS]

  only there the data is only on you have one file transporter that's the only [TS]

  place where your days other than on your Mac's that you login to your max [TS]

  you have a second one it will sync between the two [TS]

  the only thing they go through the cloud and their servers for is the negotiation [TS]

  to poke holes through the test set up a peer-to-peer to poke through the router [TS]

  they don't have any kind of storage in the cloud for your stuff your stuff is [TS]

  only search stored on the device is that you hold in your hand [TS]

  big difference from cloud-based services really really appealing to many people [TS]

  and if it appeals to you I encourage you to check this out because I don't know [TS]

  of any other way to do this then I'll transporter I have one here works like a [TS]

  charm [TS]

  really good stuff they have two ways to get one [TS]

  the regular file transporter comes with a built-in hard disk they have 500 [TS]

  gigabyte one terabyte two terabyte capacities you buy one and one by one of [TS]

  those use this code TTS like the talk-show TTS 10 and you'll save 10% off [TS]

  your purchase the other way to do it is you can buy the transporters think [TS]

  that's the one that's like a little Apple TV size puck and that one you just [TS]

  take a USB Drive any USB Drive you already have big hard drive sitting [TS]

  around you want to buy or are you just buy your own hard drives and plug it in [TS]

  by USB so that to cheaper gadget has your supply your own hard drive you can [TS]

  save 20 bucks when you buy one of those with this code TTS 20 all orders using [TS]

  either of those codes get free shipping so use those codes by the one you want [TS]

  here's where you go [TS]

  file transporter store.com WWW dot file transporter store.com and remember those [TS]

  codes TTS 10 [TS]

  and TTS 2000 wrapping up the show go on a long time but there's lots to talk [TS]

  about here is that I am inundated this week more than any other previous Apple [TS]

  event with people who think that I've already gotta watch I've already got and [TS]

  I had somehow it to mine I'd certainly is never worth that way with me it's [TS]

  certainly never work that way with anybody who I know like my friends like [TS]

  you in the industry and it's also to my knowledge never work that way for any [TS]

  but not before they announced it not before they announced they just don't do [TS]

  that [TS]

  like you know that they don't they you know the whole point of the announcement [TS]

  as they don't want anybody including us to see it and in fact the reason they [TS]

  invited to the event is that they want us to see it for the first time [TS]

  specifically the way that they're going to do it right [TS]

  whether it's going to be projected on a screen or it's going to come out of a [TS]

  pedestal in the middle of the floor like I think there was that the iPhone 5 is [TS]

  used that trick couple of times they're right but you know whatever it is smoke [TS]

  whatever great but I know and I don't know a lot about how they prep the [TS]

  keynote I don't know you know they're very secretive just about the whole [TS]

  process but I do know that they go out like Phil Schiller and everybody else [TS]

  who will go out to like seats in the room and like do it again and I want to [TS]

  see what it's like [TS]

  from here you know and then steve Jobs was was around you know that he would go [TS]

  and sit in the audience and see you know that that's how we find out the stuff [TS]

  you know we definitely don't know the names and I think my track record over [TS]

  the years of predicting product names should should prove that and if we [TS]

  didn't know we won't be able to make predictions right that's true that's [TS]

  true in the fact that we do make predictions shows how little we know and [TS]

  if somebody whispered something to me who's not you know feeding it to me [TS]

  officially in any official capacity which is always [TS]

  accompanied by what was the cause of the non-disclosure agreement right like when [TS]

  you do get embargo Iran India right you know i i read I'd try to skim over but I [TS]

  truly do get like a review unit before after it's been announced [TS]

  always after it's been announced but before it's available in stores it's [TS]

  there's a thing that says here in a in like for example you know the usually [TS]

  it's like last couple of years there's the iPhone event on a Tuesday and people [TS]

  who get reviewing its you sign a thing and it says the embargo is until 6 p.m. [TS]

  Pacific the next wednesday and then the fact that at 601 Pacific the next [TS]

  wednesday there's right that's not a coincidence that's because it's [TS]

  everybody has agreed to that you know and nobody knows anything before that [TS]

  and nobody is allowed to publish anything after they know it before that [TS]

  date it's it works it's it's a lot more obvious how it works and you think there [TS]

  is no secret cabal of people who are filled in before the event because then [TS]

  what you get is you'd get your David Pogue or what mossberg or whatever [TS]

  writing a story about the product the moment the product out announced and [TS]

  that doesn't happen they act like with that the iMac with the flat panel screen [TS]

  in the arm got leaked by time magazine right mean that they used to do it back [TS]

  then but they don't they don't do it anymore they haven't done it for more [TS]

  than a decade right and I do think you know and and part of it is just there [TS]

  there go to market strategy man and you know my eyes are open and then I know [TS]

  that that's part of it is that if the thing is announced on a Tuesday and then [TS]

  the embargo date is eight days later on Wednesday and anything actually goes on [TS]

  sale two days later Friday that that's all according to the schedule of what [TS]

  they think maximizes interest in the people who on Friday will go and [TS]

  you know for stuff over but I I also do think though that part of that too [TS]

  though is is that they really do want reviewers to have to spend a week before [TS]

  they write it [TS]

  yeah that they don't want reviewer you know they they wouldn't want you to [TS]

  write a review to race you know ok you can hear your new iPhone you can write [TS]

  your review whatever you want I don't think they would do that happened with [TS]

  the first iPad and that was the worst because they announced that and then [TS]

  they did their event saying it was gonna ship and there were Fargo reviews the [TS]

  dropped and I wasn't part of that but then I got one basically the Dave Barger [TS]

  reviews drop her the next day and I said is there any embargo and the like no and [TS]

  it was the worst cause I could literally write about it immediately but I haven't [TS]

  spent any time with it and that's awful because you feel time pressure and you [TS]

  can't actually invest the time you have to invest the time while everybody [TS]

  shouting at you to get your story done so the luxury of having eight days to [TS]

  think about this product is great as a writer but it also means as Apple that [TS]

  you were you know these writers that you've hand-selected are going to be [TS]

  writing about it you know I didn't have time to think about it and not they're [TS]

  not gonna do a cheap job on it they're gonna they're gonna put a lot of effort [TS]

  into it and it's not like within your case that the boss was breathing down [TS]

  your neck Lake [TS]

  try to publish it but you it's just the simple pressure that you know that Mac [TS]

  world's readers are coming to the site and that their reloading the homepage [TS]

  like I can't wait to see what they have to say about fifteen 15 people got it [TS]

  and wrote their reviews and I wasn't in that group but now I'm in a group of a [TS]

  very small number of people who have the iPad before it out and so I've got [TS]

  something that nobody except for that first wave of 10 people has has gotten [TS]

  their hands on so I I need to do something with that but what is that and [TS]

  I have no no restrictions whatsoever so literally I could just be like to do to [TS]

  do here I am I had like a live update for two days and nobody wants to read [TS]

  that but you have to make very difficult decisions then and it's certainly a lot [TS]

  easier [TS]

  to just say I've got eight days to worry about what I'm gonna write yeah it's [TS]

  hard enough to do a good review in eight days but it's it's III I couldn't write [TS]

  a review in a way that I try to write reviews in one or two days I like I [TS]

  think back to the original iPhone right you know it was I didn't get anything I [TS]

  think only three or four that was back in the days when only the the new 24 [TS]

  newspaper review unit trade I think it was Steven Levy and big poco mas right I [TS]

  guess levy wasn't a newspaper this week but he was on the list from covering the [TS]

  iPod right and it was still the sort of Steve Jobs is you know if it's not print [TS]

  it's not really real [TS]

  newsweek grahmeen steven levy is you know it is the special case because he's [TS]

  awesome and has been around for years when I haven't had it in advance I mean [TS]

  I had I i've made a little agreement with myself like I i get the phone on [TS]

  Friday or the Thursday night before the Friday sometimes but you know I get it I [TS]

  get it basically when people get it and you know my reviews wouldn't run into [TS]

  like Tuesday or Wednesday I would basically sematech the weekend and we [TS]

  use it I'm gonna ride I'm going to give it some time because there's no point [TS]

  all the reviews are those that were coming up the day of already came out [TS]

  two days before so i cant be them and I don't want to write a slapdash one day [TS]

  review there's no point in that so let me take my time and the people who care [TS]

  about getting the depth later will will care because I've already missed the [TS]

  weekend and so on and I'm not gonna read a crappy review yeah I remember the [TS]

  first iPhone you know I certainly did anything in advance I just got in line [TS]

  literally waited in line with everybody all day long at the King of Prussia Mall [TS]

  here in Philly and got home that night had terrible problems activating it [TS]

  felt like I was ready to die and then just banged out my initial thought you [TS]

  know like you know wow thats I can't believe they're using comic sans in the [TS]

  notes you know I mean I was excited and I think I had some interesting first [TS]

  observations but it was more or less like I was publishing my notes it wasn't [TS]

  that I was reading an article I just published my notes because I couldn't I [TS]

  had to write something I felt not dead just because I was so excited that [TS]

  actually is nothing that's actually really good technique and sometimes I do [TS]

  that too it's like let me give you my notes of like first impressions but some [TS]

  right I still need to think about it but here's some stuff I noticed and then you [TS]

  move I guess I guess what I'm trying to say it's one of those things where it's [TS]

  only used it to me the only two interesting ways to do it is really [TS]

  really here's my notes my first impressions or here's something i've [TS]

  taken at least a week to sort of but it totally what do you think of the event [TS]

  venue moving to the Anza College whatever I've never been there never [TS]

  been there I didn't hear the event when they held it there when they introduced [TS]

  the first iMac was all before my time as you know before you during fireball was [TS]

  even existed and there's the mysterious big mystery about crime nobody knows [TS]

  where there's nobody knows if it to building I mean some people think it's [TS]

  like just scaffolding to cover what's under yeah I think this is i mean people [TS]

  of the Apple criminology you know everybody loves that but I don't know [TS]

  why I think one reason is that finding event venues as hard in the conference [TS]

  center stuff tends to get booked sometimes years in advance so they may [TS]

  have looked for a good Moscone West time and just not found one or a [TS]

  and your boy features too small and they want they really wanted to invite a [TS]

  larger crowd we've been some reports of LAX fashion industry people invited to [TS]

  take it at some point they they're gonna run out of space for the for the press [TS]

  if anything can get Moscone West the number of venues in the bay area that [TS]

  can that can fit that are are limited and then I also know from talking to [TS]

  people at Apple that they've always you know they're based in Cupertino it [TS]

  anytime you doing in San Francisco if there's a lot of overhead in coming up [TS]

  to the city and you gotta get hotel rooms in there in the city for days at [TS]

  the venue before him because their hours their hours there pre-event hours are so [TS]

  crazy they can't afford the back and forth as it is about an hour an hour [TS]

  from if if you get catch traffic well yeah yeah but I mean yes unless you're [TS]

  going through like exactly the commute it's our issues between them so you not [TS]

  settling back up and down especially since a lot of times the the night [TS]

  before the event there there late [TS]

  write it all down and so you've got all of your people who are setting up the [TS]

  venue and are going to be participating are off site far away and that's you [TS]

  know it's something that they they do with WBC for instance then and any other [TS]

  event they do it in the city but definitely it's an added bit of a pain [TS]

  that I think they would rather not do and I'm pretty sure that they're [TS]

  constructing an event space in the new campus will allow them to just do the [TS]

  events on campus town hall is too small too so I think I think it was closed and [TS]

  its big and then the structure my guess is like literally it was closed and big [TS]

  but it didn't have room for hands-on area [TS]

  briefing room something like that no like you know it's better for us [TS]

  tremendous and build a temporary structure than it is to go somewhere [TS]

  else so let's just do it well as remember the 12 years ago that was in [TS]

  San Jose California theater right they've done the U-two color iPod I [TS]

  wasn't going to events at that time so I I missed that one that was a beautiful [TS]

  theater California theater in san Jose is beautiful hands on everything was [TS]

  totally a nightmare exactly that's going to hands-on area was like going up in [TS]

  your parents attic imagine hundreds of people in a space that was like barely [TS]

  big enough for you to go buy some doobies at the counter yeah that's [TS]

  exactly what it was it was like here's where they're usually just selling [TS]

  popcorn and [TS]

  you know you didn't it didn't it was it was a nice venue but there was always [TS]

  like to have one hands-on area so that the press can get their hands on the [TS]

  stuff and take pictures with Tim Cook coming out and looking at the new stuff [TS]

  and then they also like to have a briefing areas where they can meet with [TS]

  the press and that's where you you know if you're getting an advanced unit [TS]

  that's where you pick it up and you know that's a big checklist of items and I [TS]

  think there's very few venues like Moscone West I'll do it but my guess is [TS]

  that must coalesce wasn't available or I don't think I have the effort just had a [TS]

  pure product introduction at my school my time a house I think they have done [TS]

  it where they've literally just taken it for the day but but it's a big [TS]

  conference space and they're very difficult to get space something like [TS]

  that so yeah I think it's i think thats what I thought I think it's gonna go [TS]

  with a nice simple Occam's Razor explanation that they pick the venue [TS]

  because it has a lot of seats and they do want to invite more people I mean [TS]

  that could've taken at the lake where the San Jose Sharks play arena of Apple [TS]

  see but they could in theory they could but I think they wouldn't because they [TS]

  wouldn't like the the true but that that's the difficulty in finding a venue [TS]

  that's like the right size for them that's like conference base and not [TS]

  sporting arena and then I think the big white box is a big white temporary [TS]

  hands-on area because if they've invited more ppl is getting a lot more you no [TS]

  need for a big one and the last time I tried in the theater with the tiny [TS]

  little thing it was actually a very unpleasant and I just that I don't think [TS]

  so many people that can get into the center too so it makes it even worse [TS]

  that like now you've got this big venue ok but then you really need a big hands [TS]

  on area where you're going to have members of the press waiting for hours [TS]

  to get through the doors by the you know get a needed by the fire marshal to get [TS]

  into a space and so you've got a you know the MathWorks will soon as the [TS]

  venue gets bigger the hands-on area has to get bigger like town hall they use [TS]

  the little piano lounge across the way [TS]

  way and that's a tight fit because small the piano lounge is also small and it [TS]

  doesn't fit yeah that's not that pleasant either and that's you know with [TS]

  the overflow crowd you know you know take however many people spit in town [TS]

  hall they may be invited to more and that's it's just already so I think [TS]

  that's when they get their hands on their end maybe they also have some like [TS]

  temporary briefing rooms or something in there [TS]

  yeah yeah probably and and maybe they have some stuff to demo that does take [TS]

  more physical space home kit car Plano car play and you know and that all fits [TS]

  in I don't think it's super mysterious though you know and I don't think that [TS]

  they've built like a full-scale home in a sanction people speculated that I mean [TS]

  that's crazy I didn't need to do that did maybe they have some couches and [TS]

  whatever you know I agree with you i think there's a razor explanation is the [TS]

  best witches this was a venue they could get and the one thing that didn't have [TS]

  with space for hands on stuff so you know and when you're playing with in [TS]

  Apple's league in your shopping around for venues you look at the cost of [TS]

  setting up a temporary structure for a week and pencil it in and maybe that's [TS]

  actually as ridiculous as it seems maybe that's the best deal [TS]

  yeah that's exactly what I think exactly now will embarrass ourselves back they [TS]

  didn't realize we built an entire house under there and it was full of wearable [TS]

  devices and fresh but I can't wait I can't wait for the next time I'm going [TS]

  to see you in two days let you know less than two days I will see you I will [TS]

  almost always run into you in the morning outside the event and if they've [TS]

  uncovered it something else we could just look at it so that we won't even [TS]

  need to talk now just hide our heads and James [TS]

  exactly right under a silent apology to talk show listeners have to have you [TS]

  right back on the next episodes guests [TS]

  Jason self thank you so much for your time thanks for having me i it it was a [TS]

  lot of fun it's great to be on you know I just your voice is like butter on a [TS]

  podcast app I guess that means better hopefully well you know it you know you [TS]

  do a lot of vodka I do you may have a problem you and Renee you guys get a lot [TS]

  of podcasts [TS]

  plus you've got overcast in your docs here listening to a lot of pot yeah but [TS]

  I hear your voice in my head phones a lot and I usually don't get to talk back [TS]

  to it and it's it's it's been a pleasure [TS]

  likewise I'll see you Tuesday morning Missy Tuesday [TS]