0:00:00well as it happens I'm on my way up to the moon
0:00:03are you by any chance going up you're basically yes as a matter of fact I am
0:00:08it is there any particular reason why you ask
0:00:12well I hope you don't think I'm too inquisitive but perhaps you can clear up
0:00:17the mystery about what's going on I'm sorry but I'm not sure I know what you
0:00:22mean
0:00:23well it's just for the past two weeks there have been some extremely odd
0:00:27things happening at Clearview clearly yes well for one thing whenever you
0:00:32phone the base all you get is recording which repeat the phone lines are
0:00:35temporarily out of order
0:00:38well I suppose they've been having a bit of trouble with some of the equipment
0:00:40yes well at first we thought that was the expertise has been going on for the
0:00:45past 10 days you mean you haven't been able to get any one of the base for 10
0:00:49days that's right I see two days ago when a rocket buses was denied
0:00:55permission for an emergency landing at previous how did they manage to do that
0:01:00without any communication previous Control came on the air just long enough
0:01:04to transmit their refusal well that does sound very odd I'm afraid there's going
0:01:09to be a bit of a row about it
0:01:11denying them in permission to land was a direct violation of the IAS convention
0:01:15and yes well I hope the crew got back safely
0:01:18fortunately they did well I'm glad about that doctor at the region impressing you
0:01:24an appointment reticent to discuss may I ask you a straightforward question
0:01:28certainly quite frankly we have some very reliable intelligence reports that
0:01:34a quite serious epidemic has broken out at Clearview something apparently of an
0:01:39unknown origin is this in fact what has happened I'm sorry doctor smiles love
0:01:46but I'm really not at liberty to discuss this epidemic could you please bring to
0:01:51our based we should be given all the facts are just my life and not permitted
0:01:57to discuss this
0:01:59so I'm here in Chicago who are partners world headquarters with my good friend
0:02:06Jim Kudal jim welcome thank you
0:02:10last night we went to see a screening of 2001 a Space Odyssey the Music Box
0:02:17Theatre Music Box Theatre seventy millimeter print a couple years ago we
0:02:24were there there was a new a new printer this movie that came out and we thought
0:02:27we were going to go see it was a different folder sort of scratched up
0:02:32seventeen we were gonna go we went through the what are our dinner at Ohio
0:02:37State University because we had heard that they had the new print and as soon
0:02:42as it was sold out it was great to see it projected large but as soon as it
0:02:45started rolling there is a ticking artifact the left side channel of the
0:02:50audio in the first section of the film as soon as we heard that taking we knew
0:02:54that we were watching that same old print so if you go to see 2001 in
0:02:59seventy millimeter premium know you got the rape women the picture is absolutely
0:03:03gorgeous and there's no crazy audio thing on the list right and in addition
0:03:07to the fact that we didn't have any audio error last night there was a
0:03:11digital audio right thing was not the the analog audio decided that we were
0:03:19lucky enough to meet to chat with the projectionist last night during
0:03:22intermission how's that your mission in a film so called and he said that
0:03:27originally the seventy million prints were released with an optical audio
0:03:31track that ran alongside the picture and that after that they used a strip of MAG
0:03:40like magnetic tape that ran along picture but then now all that's a long
0:03:45time to pictures time code and its slaves basically a CD player which has
0:03:51all the digital audio life so
0:03:52but you know even though the audit was perfectly clear it is an old track and I
0:03:59believe that it's mono and I also know we also noticed that there's very little
0:04:04bottom and they're very little based on the track and I think that's probably
0:04:07true of most of the films of that era we're sort of spoiled now by you know
0:04:13transformers and everything else these chest-thumping subwoofer later exactly
0:04:19exactly although it did sound great and they did it again no bottom and it was
0:04:25no bueno had been based in addition to a truly truly magnificent picture quality
0:04:30and sounded great
0:04:32yeah it was you know I see my father took me to see 2001 I can't figure out
0:04:39exactly what it was but it was soon after came out I would put me about
0:04:42eight years old so little girl died but and I remember being enthralled and
0:04:47confused by the film but this was certainly the best representation of
0:04:54film I've ever seen and we were sitting in the second row and that was the right
0:04:58place to be for house family can I think the film film has been part of a seventy
0:05:05millimeter festival that they're running and I think every seat for every show
0:05:09sold out right away pretty cool so I don't think anybody who ever go see this
0:05:20movie you come out of it and you do exactly what I was saying I'm not gonna
0:05:23do we start talking about whether we were with my 12 year old line yesterday
0:05:28so we couldn't help his first question is what I actually like I really thought
0:05:34that Spencer had a truly fabulous interpretation of the last shot of the
0:05:40movie which is that it
0:05:41Superman floating over the earth and I know he was kinda half joking but I
0:05:47actually think that you know that to me is the basic gist of the story as I see
0:05:51it yes
0:05:52is that four million years ago whoever these whoever this is with behind the
0:05:57mindless used to model it turn our ape-like ancestors in the men that junk
0:06:04how do we turn from apes two men it was with their help and mom and that now
0:06:10four million years later through the same people's help Dave Bowman has
0:06:16become the first whatever's next after us going from humans to whichever is
0:06:22greater than humans day bowman's the first one is yes and I don't think
0:06:27Spencer is a person with that theory but that's the best I can make of either you
0:06:32know it the more I learn about the film and the more I see it the less I care
0:06:36about what the actual specific meaning of that last reel of film is you know it
0:06:44takes it so interesting me all the details in the middle section of the
0:06:49Jupiter discovery section all the details of everything takes forever and
0:06:52it's you see every little bit of everything and then we make a huge job
0:06:59you know obviously the most famous caught in cinema history between the
0:07:03bone in the spaceship and I jump and then you know jumped on that flits can
0:07:07acid-induced sort of color sex and it really is right there's these two
0:07:14fantastic believes in the movie there's the one where you did jump cut from four
0:07:18million years ago to 40 years in the future I mean I still think of it as the
0:07:24future you know it's eleven years after right but over the past 12 years now but
0:07:33then that last real is another jump like that where I mean who knows when or
0:07:37where you are but the other thing that really strike struck me last night I
0:07:42mean I again is super obvious but up until that last real up until you that
0:07:47this lips skin
0:07:48I I think of it like I always thought he was going through hyperspace or
0:07:52something that's where he's going to wherever the people who made the model
0:07:56are right but at that moment the movie shifts from two hours or so
0:08:04being extremely almost identically scientific like both in from the caveman
0:08:10stuff through the space stuff you know this sort of almost extraordinary
0:08:15precision and an attempt to do everything as realistically as possible
0:08:21to a final reel which every single second of it who knows if anybody's even
0:08:30realize it completely and there is an embodiment ad is it the wormhole fruit
0:08:41basis it you know
0:08:44centers other theory was when the very old man wakes up in the end he said it
0:08:48was all a dream
0:08:49sort of a conventional hollywood way to approach it if you have a chance to see
0:08:54this print and we understand that this will be the print that circulate
0:08:58circulating so I would certainly encourage you to have a chance to see it
0:09:02to see it it the first time I ever saw the film where things started to feel
0:09:11and I don't mean that like as an insult to the film obviously it's special
0:09:16effects and it's from 1968 but the you mentioned last night I think the same
0:09:24thing the 3d model stuff like of the discovery still holds up really well but
0:09:29some of the scenes are actually 2d photo realistic paintings or photographs that
0:09:38are moved across another 2d surface and the fidelity of the picture
0:09:43last night it was a little bit put the light of it looked flat yeah not bad
0:09:53glad so it sort of is sort of interesting to see a projected that such
0:09:59a different thing than to see even the DVD on your big screen flat screen at
0:10:03home whenever so and some of the stuff honestly I really don't think that it's
0:10:07just me being there Norma's fan of the movie special effects seemed still look
0:10:13as good as anything you ever gonna see because it looks absolutely real there's
0:10:18some shots where the camera is sort of stationary and space outer space and the
0:10:24discovery is passing over it and it it looks and only you can never be
0:10:30surpassed because it really looks like what it would look like if you put a
0:10:32seventy millimeter camera in outer space
0:10:35a real discovery and fluid over the camera and every fly by the camera of
0:10:43every space ship since 1968 owes its existence to that particular opening
0:10:48scene and a lot of the interiors opening scene of the discovery of the Jupiter
0:10:54sex in the interiors really hold up like just remarkably well just in terms of
0:11:00does that feel like it this could be a real pod bay station starship and it
0:11:07just feels absolutely we can actually focus wardrobe is sort of right back in
0:11:11style right now everything is like very contemporary yeah I do you know I guess
0:11:19we gotta get on them to to Barry Lyndon extremely I would be there would be a
0:11:23great pic cuz I that's another member I would just love to see it on the big
0:11:27screen of all of the other films I think that would be the one just talking about
0:11:32seeing a projected that would be the next protected
0:11:36I was at that Kubrick exhibit in Amsterdam and that just sort of
0:11:40interesting it's now in LA and I and it seemed as if they had this big space at
0:11:47the new film museum right on the water they're really rebuilding and it each
0:11:51the space was divided up by the movie so there was one section that was dr.
0:11:55Strangelove and it was another section of was 2001 and there was another
0:11:59section that was passed but that really cool thing was they were showing a
0:12:04projection of long sequences from the film on large screens in each of the
0:12:10sections but the sections of the exhibit were not separated from each other so
0:12:14while you were watching Alex in clockwork you could hear how the other
0:12:20side of the room and you could hear work in monthly talking to the russian Prime
0:12:26premier from strangelove it had it was like your head it was like the net
0:12:31effect of it was like maybe what it might have been to be like you because
0:12:34you had all these ideas floating around in your head and one time there's a
0:12:39great app for that exhibit two videos de VC nao yeah and it's got two photos I've
0:12:43never never seen anywhere before that impacts photos are in that episode even
0:12:47in the exhibit interests yes anybody out there is an interesting Kubrick and if
0:12:51you're not you're probably already stopped the podcast
0:12:54you gotta go to the Apple App Store just search for Kubrick and I think that's
0:12:59actually just the name of the app can you but it's it's like a great people
0:13:04get really coffee-table book is really there is another thing just a random
0:13:09thing that stuck out to me I said I mentioned this to you last night after
0:13:12the film but I'd never thought about it before but it really stuck out to me was
0:13:17in the caveman sequence in the pre-history sequence there's a scene
0:13:22where a cheetah is up on like a liberal little small cliff above the the tribe
0:13:31and pounces on the tax one of the tribes people
0:13:35and I don't know how they shot that because I realized it's and it wasn't
0:13:40all my stuff you know with cuts it was like 11 shot I believe I think you when
0:13:45it jumped a cut when the Tigers jumped and then the rest of it is just hold on
0:13:50a shot I got kind of a long shot of guy guy but he's never been fighting a
0:14:05cheetah and and everybody knows that there was it was people in suits doing
0:14:10so they have like a guy in a suit fighting against the front projector
0:14:16glass screen showing the go hard desert like and you know I noticed it seemed to
0:14:22but not do it didn't occur to me i guess im so immune to Hollywood special
0:14:27effects you know they just one of the Oscar nominated films as a boy the tiger
0:14:30in a boat for god sakes maybe it didn't occur to me that that can't actually
0:14:36attacking that guy but the thing that it could mean that Sheen is that the color
0:14:40correction was often its relative to the scenes before and after it and it made
0:14:45me so I can see this movie too many times but it made me think I bet I bet
0:14:49they only got that once like the only got the action they wanted once and
0:14:53maybe the lighting was incorrect but the fact was that they needed the action so
0:14:58they had to do what they could with the color correction to make it sort of fit
0:15:01with the scene that came before and after I i agree with that they were
0:15:05there is something off about the lady I love to see where the leopard turns into
0:15:09the camera and the front projection light is reflected in his eyes from you
0:15:14that's like which probably wouldn't happen in need to know in a way let's
0:15:20talk about one other thing is to see a lot of see that you've got a good big
0:15:23laughs in the movie always gets a big laugh when you see the movie it's the
0:15:25zero-gravity toilet instructions right on the pan-am shuttle yeah that's the
0:15:32way it would put it on ya that he's going to the spaces
0:15:38species and its like paragraphs and paragraphs of text and I believe it's
0:15:43all real texas not late lorem ipsum dolar and that comes up and he he would
0:15:48put looking at it he's like puzzled by it and I sort of think that that scene
0:15:53is like maybe only seen the film that actually doesn't fit that actually
0:15:57they're just as again because as you said he's been he's been flying around
0:16:04the galaxy for a long time he's been on the ship before I if I'm hard to believe
0:16:08he had had to go to the bathroom before right and secondly if everyone who ever
0:16:14flew on these ships used a zero-gravity toilet with they have to have like all
0:16:19of these instruction me it's clearly a joke for the contemporary audience
0:16:25watching the film which is really very little of that is that the stewardesses
0:16:30I think all mister discuss their not really played it to write a stewardess
0:16:34shoes which have some velcro on the bottom to keep her from to allow her to
0:16:40walk in zero gravity
0:16:41it's a grip shoes on the side and for me that and it looked cool its own sake of
0:16:46the gate is looking thing but to me that was another thing like thing for the
0:16:50audience because if everybody wore those shoes you wouldn't put groups you it
0:16:54doesn't stay tennis shoes I'm going to get my shoes you know it doesn't you
0:16:57know like so it was sort of a way to give out to scientific information was
0:17:03almost as though they they did like it was almost the equivalent of putting a
0:17:08graphic on-screen within our oh you know like a pop up ground that like labels it
0:17:13explains it or like you do in you know like some kind of folks will will
0:17:17explain
0:17:17Lake like your dick tracey comics Road withdraw like a little arrow to his
0:17:22watch and say to a wrist radio writer as well as proof of how smart we are about
0:17:26the future you know and I do kinda miss Panama now after seeing it again you
0:17:32know is there any more pain a merely they were gonna be the ones that made it
0:17:36to the major but they didn't yes we we don't really do that is still good right
0:17:43it was my belly and what it was but many interesting great time I do I so many
0:17:54scenes that I love but did the CNN help to me is one of my favorites so when we
0:18:00do what we did a reader here for the opening and there's something about the
0:18:07way that the guy who plays Haywood Lloyd I don't know I know he's never been
0:18:13anything but he's he's so deadpan in terms of obviously knows but he's not
0:18:20under plane is not overplaying it is just dont face about it and he's not you
0:18:25know he's not tight-lipped about it really seems like exactly the sort of
0:18:30guy who you want and the government to trust with the single greatest secret
0:18:34the government ever had
0:18:36yeah it really does seem like the perfect guy yeah and then he does the
0:18:39presentation later he doesn't really say anything to anyone right you know he's a
0:18:44perfect government trying to figure they still really the only guy who knows what
0:18:50the hell is going on even in the presentation yeah yeah right
0:18:54yeah he's just trying to keep them in line right sort of they get it's almost
0:18:59like just like a formality like it just just just good manners I'm not gonna not
0:19:07address you but I'm not going to tell you anything we need to address it right
0:19:10you have to keep up the charade epidemic but it's a beautiful kubrick in thing
0:19:15too is that you she said that the scene was myself in the Hilton and he end and
0:19:20the end of that scene that we just kind of went through is where he
0:19:24he accuses void of hiding the fact that they're just happened to mechanically
0:19:28base and then later he makes the presentation and he talked about what's
0:19:33going on the basis of the end of the presentation shows and that's why it's
0:19:36so important that we keep up the appearance of an epidemic and base so at
0:19:42the moment when we first saw Floyd we didn't know why he thought about this
0:19:47idea of an epidemic and later we find out what a cool caddy is because she's
0:19:51orchestrated this entire cover story it's good
0:19:54exposition Bay Cuba because we know as little as the people in this scene we
0:19:59are like the russians in the first scene and in the second thing of the
0:20:03presentation we are like the ignorant other officials from the garage area so
0:20:07it's nice we learn as characters in the film learn sort of like David hey we've
0:20:16got one over on us too and then there's the you pointed out that on the next
0:20:23shuttle the smaller one that goes from the space station to cuevas where
0:20:27they're wearing actually gotten on suits
0:20:30sandwiches and the guys I great presentation yeah you really fucked up
0:20:35the true but he didn't do anything unless for some authors beachy gave that
0:20:42we didn't see i dont well maybe but I don't think I think it was in reference
0:20:46to that presentation and I think he was just trying to be complementary to
0:20:50clearly you know to the highest-ranking guy that he's he's probably ever gonna
0:20:55encounters yeah but that guy you what was going on right now is one of the
0:20:59guys at Clearview so they clearly the two people who aren't a fan of the movie
0:21:08the well they certainly would have hit pause by now read the complaint and it's
0:21:16really is that the film is tedious its TV is deliberately that
0:21:22racial there's yeah there's there's extended sequences of people doing truly
0:21:30mundane things and the point of it it's almost like a deliberation on what the
0:21:37mundane aspects of the future going to be almost like a painstakingly detailed
0:21:44we've thought of every single thing we're gonna show it to you yeah and it
0:21:48in the pacing of it it doesn't always puts me in a certain mindset where it
0:21:53doesn't Jones me out yeah and and dads and moms breathing through the whole
0:22:00thing has sort of the Zen sort of a quantity quality too late when he opens
0:22:06please give you the explosive bolts to get back into the discovery when he
0:22:11opened that hand crank door it takes for ever like he just turned it in turns it
0:22:18in turns it and turned it and we're waiting we're waiting we're waiting in
0:22:21the tension is building and building a billion it's just beautiful the whole
0:22:24film as I mean the whole middle section at film is the most anti science fiction
0:22:29science fiction film ever made
0:22:31there's like in the time it took him to open that door in most science fiction
0:22:35films civilizations will have borne lived and died in the same time it took
0:22:41to open the door to new generations of weapons will be countered that weapons
0:22:46it would have been shown to 10 minutes ago exactly it is a movie but it's
0:22:53alright movie is now is a lot different than it was in 1968 and most of them
0:22:59over everything I would say one of the little ideas about it is that it's it's
0:23:06a g-rated movie and surely the only G-rated movies Stanley Kubrick ever made
0:23:11yeah which i think is a little weird because I just seems to me like a
0:23:19murderous robot may BPG already I mean 44 people get murdered yeah including
0:23:28Frank pool who'd I think kind of gives more
0:23:31nerd and one of the most terrifying ways imaginable I mean it's maybe even worse
0:23:36than drowning right just to be in a suit knowing that you've been cut you know he
0:23:41had a couple seconds there before he died revenue while going to die and I'm
0:23:45gonna float away into truly oblivion and of course the actual act expires on
0:23:50screen right
0:23:52spent their time can be spent his time shows every little detail of every
0:23:57little thing except for the most crucial moment and that really the film that
0:24:00happens offering frame and the murder of the three crew members who are
0:24:07hibernating hibernating is is something to yeah I did it was a murderers row but
0:24:14it would have been PG-thirteen but it's a dream it's a little difficult right
0:24:18and I do think that might be why they see it that way because how physical
0:24:23instantiation isn't a robot isn't that a humanoid types III PLO thing is really
0:24:29just a presence on the ship camera that you know he's a series of red cameras at
0:24:34a voice like you know if you want to think about it is almost like he's the
0:24:39ship right yeah it's like when we think of being killed by machines generally we
0:24:44made in the marching at us with lasers you know what I mean not turning off the
0:24:51power to our hibernation and that whole as that whole sequence after how kills
0:24:58Frank pool and his body is going out into oblivion
0:25:02what Dave Bowman does then is never explained he doesn't say anything cuz he
0:25:11did only person he would talk to would be how many clearing those against it
0:25:14seems realistic to me it seems you know but it's also seems like unlike most
0:25:19hollywood movies where he never does like a chick's ass fisted how and swears
0:25:24revenge and screams out of me and says well I'm gonna go get his body or
0:25:29something like that you know I'm not gonna let him I'm not gonna let him go
0:25:35like that i mean clearly news dad and doing a reason he went to get him as out
0:25:39of respect for his friend in yeah I wasn't like he thought he had any hope
0:25:43of saving his life he just you know he went out to retrieve his body and it's
0:25:50you know it's minutes long and I wonder how long that it seems is one of the
0:25:54things I would be surprised if somebody told me it was actually twenty minutes
0:25:57maybe 20 minutes before he gets down the steps gets into a tiny leaves until the
0:26:05time you blow through the explosive bolts to get back and that's a long and
0:26:10again glacial and quiet sort of a sequence you know like even when he
0:26:15blows the bowls didn't even hear the explosion attorneys like the middle east
0:26:19Scotland idea is based on your screen like there's no sound of the explosion
0:26:23killed me sound comes as he closed the door in Harrisburg to rush back into the
0:26:28airlock Justin choice they're right and that is one of them when I say it's like
0:26:33super scientific one of the ways that the film is when the camera is exterior
0:26:38space there is no doubt spaceships don't make any whooshing sound it's just pure
0:26:43silence and the sound some of the sounds in the movie was so loud in the theater
0:26:48the silence really pops the silence it's it's like you know a great visual in
0:26:52graphic design where r if you make truly great use of white space its striking
0:26:56but then the only time here burner upset would be to use the breathing of an
0:27:03astronaut
0:27:04and restorative it almost like audio audio wise put you in a first-person
0:27:09perspective yes yes the same way of a point of view camera that's exactly
0:27:13that's exactly it every time you the busy you are days like in a way you know
0:27:17what i mean you are so it almost makes my face feel hot like I can feel my own
0:27:22hot breath
0:27:24classes you know in clothes helmets are you is at how killed me and my body was
0:27:38floating out into the middle of nowhere between Jupiter and Mars would you get
0:27:43pot and come out my speed my body yes because I that moment I did not know
0:27:49that help me to remember how doesn't reveal that he had read his lips until
0:27:55after so I you get the feeling is suspicious beyond the fact just you just
0:28:05from the look on his face but yeah of course I could but of course but then
0:28:12when I got back and I couldn't get in and have to let you get away and I think
0:28:16Bowman at that point is angry I think he knows it tells fall but that he's only
0:28:21unsure whether it's how is malfunctioning
0:28:26forum 11 yeah right and so I think though and I you know and I think he's
0:28:32so in the state of shock because you know I mean I was used for his friend
0:28:36the only guys talked to him last year I don't know how long you been up there a
0:28:39long time
0:28:40month mission and it seems like they're pretty far along well is mostly almost
0:28:45there right because he sees the video transmission from Floyd when he's
0:28:51disconnecting half and that he says
0:28:55we're only gonna give you this message now that you're in reach
0:28:59so much like eighteen months in like 18 months he joined by just known as in
0:29:06Stata shopkeeper gets his helmet or you know whatever whether he completely
0:29:10forgot them and I think we're just made the assumption that I don't really need
0:29:13it cuz I'm not going out of the pod I'm just going to use the arms to get Frank
0:29:17how let me back in here just never even occurred to him that how ya that's
0:29:23actually the and then there's you know you go into that whole sequence of
0:29:31split-screen Cameron everything that goes into their now there's two ways
0:29:35this movie can go really one way is if you stay on the same path he wound up in
0:29:40the room at the way floors and Dave Bowman and the changing of time and
0:29:46place baby but if you make a little left hand turn right there you run right into
0:29:50the currents Malick's Tree of Life and then the move that movie takes over from
0:29:53there so that's the primordial ooze from which or something that you couldn't
0:30:03make science fiction will be held a double feature the coffee would be like
0:30:12six hours I could stand up everybody else
0:30:16Spencer I don't know what kind of state of mind by then do that too
0:30:22alright I was good let me do the first sponsored I want to thank Squarespace
0:30:29where space is back on board this week
0:30:33bunch of the show you guys know his car spaces it's a beautiful intuitive web
0:30:38site platform that allows anyone to easily create professional web pages
0:30:42blogs online stores galleries on a single platform you login and you you
0:30:49get to choose which parts of those things you want for your site you simply
0:30:54start you start with one of their designs you can start with 18 their
0:30:57designs you add your own images and content anything you want to sell you
0:31:02connect your social account your Twitter account your Facebook account that sort
0:31:05of thing and you have a website that looks great on every device because one
0:31:09of the things Squarespace has an all of their templates is that responsive
0:31:13design where the same thing on the same URL is optimized for the iPad is
0:31:18optimized for iPhone or smartphone and looks great on a big desktop monitor all
0:31:24Squarespace accounts come with their award winning 24 7 technical support
0:31:29their cloud hosting they take care of all the hosting needs a new domain name
0:31:33registration they have real-time analytics so you login you get to see
0:31:37who's coming to your site where live and if you sign up if you sign up for a year
0:31:44even give you a free domain name the new thing they have this is the new thing
0:31:48has disintegrated store and its they caught Squarespace scholars and you can
0:31:53have a fully integrated door to your website and start accepting payments and
0:31:57like everything else in Squarespace literally in just minutes you can sell
0:32:01anything you can add a store and you get to set up what type of object you're
0:32:06selling really easy store management and great options for payment I think that
0:32:13the inner stripe that's our primary and everybody nice tribe is just the best
0:32:18way to do online cars so I mean they really took something that's a huge pain
0:32:24in the ass
0:32:24as I mean in gym and I both know this setting up an online store and and made
0:32:28it really really easy so check them out the the URL is square space.com / the
0:32:36talk-show square space.com / the talk show that way don't know you're coming
0:32:40here from the show but check them out especially if you've got something even
0:32:45think about setting up an online store that's news to check out what they have
0:32:48to offer before you make a mistake and go somewhere else
0:32:51yeah I mean just brand new brand new and it's a whole suite of e-commerce
0:32:56features that are loaded into account so it looks cool overnight around a little
0:33:00bit they're sponsoring the deck to like other smart companies very smart
0:33:10companies let's talk about the deck so when I love we've been going since about
0:33:172002 was kind of in its infancy and then really started getting going in 2009 so
0:33:26it kinda it really is a small text ads service as a sort of a proof of concept
0:33:33and originally just 39 google.com and then after that I got through about it
0:33:40so I think 2009 was when we might have run a little at the end of 2008 to 2009
0:33:44would have been the first year the deck here we are in 13 years or older I
0:33:52thought it was going to be sitting in my office I can say what I remember was it
0:34:00first launched with you and 37 signals and and tell them that is correct you
0:34:08are correct and you guys do boxing I think yes
0:34:142006 and 2007 2008 2007 yes it really sort of calling sides of their enviable
0:34:21full-time and prior to that I ran into him time feels like it but prior to that
0:34:28I've been selling my own totally text ads same spot where the decades are down
0:34:33fireball rose more than just text and similar model were sort of like my RSS
0:34:38sponsorship still are where 2011 spot a week one sponsor me and you were buying
0:34:45those fights occasionally for Joel boxing and i dont think Ill just then so
0:34:52was just starting today so boxing is back then people actually needed this so
0:34:58that's how old we are displayed this but I think some people still do this is to
0:35:03better still not very many record to the old and I was gonna go when I wanted to
0:35:11take her in trouble time I needed somebody else to solve that I needed
0:35:15bigger better added you as I just emailed you to say hey thanks for all of
0:35:20the boxing things you sponsor here but I'm gonna go with so I'm gonna start
0:35:26looking for something else
0:35:27Brad yeah and you really hope that by John give you a week and then like we
0:35:33usually are you want to be in the day I was always convinced it would work and I
0:35:40believe it was at South by in 2006 where I got it was easy to talk to Jason
0:35:45freedom to because we shared an office
0:35:47Jason Newsted think imma do it and then I talked Jeffrey Feltman into it for us
0:35:53apart and then it ran with us three as the only place where they had appeared
0:35:57for a little bit for a while I believe you were MAC store
0:36:02and the UN do you know who it was really close he bails waxy toria and then it
0:36:07started then it then the group fairly quickly now it's going slowly but we
0:36:12wanted the event was relatively easy to do is difficult earned about getting new
0:36:22affiliates and now we're looking for exactly the right affiliate and when
0:36:26that you know that the ads work well for the audience and that is designed
0:36:29properly whatever but back then nobody was carrying it and when you put the ads
0:36:36on your site or Jason Kottke David or weeded there was some concern that our
0:36:42readers would see that is a betrayal which is kind of funny now doesn't it
0:36:46like to be so worried about that yeah and that is definitely true where was
0:36:51you know I've been doing during fireball for ten years we talked about it as a
0:36:56little bit over 10 years now but as a decade and then that that first half the
0:37:002002 2003 2004 years nobody has your weblog nobody had any kind of ads and
0:37:11then Google Adsense thing but that was just text and it was all pay per click
0:37:16and and that was controversy I mean really was controversial people would
0:37:19just add like a single Google was like I don't know if completed version
0:37:24advertising at all and yeah we're more altruistic back in a young days I guess
0:37:30but at the same time there were always been other websites the scene at the new
0:37:35york times as the ones that were not personal but but somehow
0:37:40you know I don't call institutionalized yeah news sites had the worst ads I mean
0:37:47ads that are worse than the ones you see today I mean I think like about 10 level
0:37:5110 89 years ago
0:37:53advertising online was absolutely it at like the bottom right punch the monkey
0:37:59member that they would have these add that there's plenty of bad you know
0:38:03there now to go and maybe go see it / turned off I don't know I said maybe I
0:38:08shouldn't say that we do you think it should I mean the idea of the deck was
0:38:12just to go over the basics of the notice I'm sorry but the idea of the deck was
0:38:15we thought there is probably a better way to do display advertising that would
0:38:20provide benefits for all three people in the advertising equation and by the
0:38:25three people in the equation I mean the publisher the advertiser and the reader
0:38:29we feel we felt like we made the decade we can come up with the concept for
0:38:33delivering advertiser that would be beneficial to all three of those people
0:38:37that it would work because up until that point it was it wasn't it wasn't fair
0:38:43with for the advertiser was for the publisher was for the reader whatever so
0:38:47our content was if we put together a confederation of like-minded sites that
0:38:54we just played a single ad from an advertiser that was truly relevant to
0:39:00the readership that everybody could benefit and we've never said that if the
0:39:07head is in the deck we endorse it
0:39:09business but it's sort of an implied endorsement since we turn down as all
0:39:13the time since we're fairly local five and low tack and reserving a mini the
0:39:18debt is not any Brisbane programming thing and we're serving up these ads we
0:39:23have very low overhead on the network and so we deliver a lot of impressions
0:39:28for a relatively good cause so every a lot of people want to buy on the deck
0:39:33but we don't want
0:39:34the ad from people who want to add some people we have products and services
0:39:37that appeal to our audience in a real way not just in a sort of you know I am
0:39:44unconvinced that an algorithm can ever really choose relevance for advertising
0:39:50to a marketplace country maybe someday
0:39:52the other thing that's it's not really a direct concern to people who read sites
0:39:57that are on the deck people who read during fireballer cocky they don't need
0:40:02understand this and and it doesn't matter but the fact is the deck has
0:40:06never paid by the page view ever the fact that was part of the concept of
0:40:11this it better for everybody if we do it this way where you
0:40:15advertisers just paid the deck asset be in a run for the month and you know it's
0:40:23not that we don't give them traffic numbers tell them you know
0:40:27collectively we do this we tend to do this many page views a month or whatever
0:40:31but if we happen to do more we do a little last month it's not if it doesn't
0:40:35act right and that's the to me the biggest thing to me that's even bigger
0:40:40than the unobtrusive pneus of the actual physical format of the ad on page is
0:40:44that it takes away any sort of impetus to pump up your page views
0:40:48road is no reason and it so you don't see there's nobody I know about the deck
0:40:52or takes long articles embrace them into six pages right which is truly just it's
0:40:57just a scam I mean I don't even use that word lightly it's a scam to to get your
0:41:02pages up and
0:41:04that works against nobodies so the pain pay-per-view model that most of the rest
0:41:08of online advertising uses is bad for everybody because it's bad for the
0:41:14advertiser because they're getting these numbers that don't correlate to people
0:41:18they correlate to people clicking on web pages so when you go through and and the
0:41:22worst of it now this is the way to thats that sort of bottomed out the slideshow
0:41:27right here's twenty twenty ways that Apple could screw up the iWatch yeah
0:41:34you've got a click twenty times and it counts as twenty pages but that's no
0:41:37good for the advertiser right because each one of those advertisers let's do
0:41:41this for advertisers in the slide you they're all being charged the full price
0:41:45of the page you when it goes without saying that if I'm clicking through to
0:41:4920 pictures in nineteen twenty pages on one page what the more you know what's
0:41:52more valuable impression you know if if I'm involved in an article I'm reading
0:41:58it fireball I'm reading a post from peanuts with miss or a long thread on
0:42:02Metafilter involved in the ad is there if if I pick click through and she 480
0:42:10get four more impressions but are those impressions equal to the same person no
0:42:14course it's even worse for the reader I mean nobody ever in history world said
0:42:19you know what I like to do as I like to click twenty times to see all 20 ideas
0:42:23you have about Kate Upton pictures I can handle rate and it's it's no good for
0:42:29the sites themselves because then they're busy themselves with trumped-up
0:42:34SEO headlines there you know who feels good about taking a nice long article
0:42:39that's really a good read and chopping it up in the bits where you know that
0:42:43each one of those times where you make asking readers to click the thing you
0:42:46know that half of them are going to just drop consumer gonna drop away it's
0:42:50almost heartbreaking to know that you if you've written something that really is
0:42:53good I get real nice 2000 word piece it's almost heartbreaking to think that
0:42:57two-thirds of the readers only go to the first seven hundred words just close the
0:43:02window so it doesn't work for anybody get it like entrenched and it's not just
0:43:07that it's the idea of displaying 5 ads on a page and counting them all as you
0:43:15don't count each of those are somehow for some reason you don't count each of
0:43:18those is the fifth of an impression because of all the pressure so I know
0:43:22maybe were over delivering but you know the dirty little secret of the doctors
0:43:26for the right advertiser works very well most of our advertisers Renu advertisers
0:43:30that have the service or a product that fits with sort of the mindset of the
0:43:34affiliates under the deck do very well so we don't have to change all the
0:43:38advertising on the web we just have to write the equivalent I N started to
0:43:43equate the ads in any one medium to another like how is a TV commercial like
0:43:48a magazine that it's hard to draw the comparison but to me the way that
0:43:53there's five ad on a page you know the washington post or something like that
0:43:58and they sell them all as separate page views to me it's like selling a
0:44:01full-page ad in the newspaper and magazine but putting five ads on the
0:44:05page right that's a good way to put it but you know what it is I often think I
0:44:11often they buying a slot on the deck which buys you one slot and that by you
0:44:17three percent of all the impressions across all the sites and services in the
0:44:24network for a calendar month that works out to somewhere between two and three
0:44:28million persons but buying that currently does not buying that is mozdok
0:44:33into buying a full-page in New York in a magazine is more like a magazine it has
0:44:38your buying a monthly thing
0:44:40you your ad is by itself that is not it is adjacent to content but it is not
0:44:46adjacent other air and it's very difficult to quantify the results that
0:44:53you get for it but if you buy the new yorker your sales go up you probably do
0:44:58the ad and you can track who sought in the new yorker will have the same thing
0:45:01with the deck so I think the decade's worth anything at all maybe it's more
0:45:06like a full-page magazine ad in a magazine that it is like a TV commercial
0:45:12or like a traditional Bay Area I just wish the decade like just take over all
0:45:16the pages and the affiliate a decade really big and blot on the continent
0:45:21think readers and advertisers and appreciate their yeah like usual of
0:45:26JavaScript to make the ad march over the page and you have to shoot it before and
0:45:32I'll go back to this spot and then a dialogue with his do you really want to
0:45:37leave the thing that I love those ladies join me this paper you don't know what
0:45:40the Cliq is you feel like you're in the spammers embrace already lake and just
0:45:44click no I don't want to leave your saying yes I appreciate your takeover ad
0:45:49but if you say I want to leave you think maybe they're smart enough to make that
0:45:52the defaulting send you to the Florida property page whatever the advertisers
0:45:58something more nefarious Netflix still does pop under ads I don't see them I
0:46:05don't know why maybe because I don't know what it's like a cat and mouse game
0:46:10I think between the browsers and the right and people who were trying to
0:46:14circumvent the anti pop up thing but every once and I still see him from
0:46:17Netflix and every time I see what I've been unhappy Netflix customer for years
0:46:23I still am but every time I see a popular from Netflix idea in my head
0:46:27that maybe I should unsubscribe from Netflix just because they're using some
0:46:30of the money did too popular which are the words right now working there were
0:46:36tears networking figures counterproductive
0:46:38I didn't know who I don't see no matter how do I have to admit that I used to do
0:46:46pretty good at that
0:46:48blocking right sure if you are like Squarespace and you have a product or
0:46:53service that could benefit by being in front of millions of creative
0:46:58intelligent curious and good-looking people you should go to the deck and
0:47:02give us a holler let me ask about another subject tell me about what you
0:47:07and I were both in New Zealand so tell me about that we were there we could go
0:47:10as a recording today Friday February 22nd a week ago we were together in
0:47:15serbia Chicago we were in Wellington New Zealand just about this time your
0:47:20presentation that's probably about right now though
0:47:24time different rights which is my blog right and there's this whole thing where
0:47:28the international dateline you cross over there there there in tomorrow
0:47:32already well it's like it now is that sort of like the end of 2001 daily
0:47:40though that our friend or mutual great friend Michael lob had a birthday and he
0:47:46he
0:47:47California the nine airplane from San Francisco I was on the plane with them
0:47:52we arrived in Wellington New Zealand on the 11 Michael's birthday can't so he
0:47:57got gypped out of a burglar who are maybe the positive maybe the count right
0:48:02now maybe he had to say it doesn't legally bound is being a girl
0:48:07let's talk about the great conference where did you where did you think I
0:48:11really was I went back I was there two years ago and it was such a long flight
0:48:17as soon as I came back I thought that was great but never again and then I
0:48:21think it's like the way that you know like child bearing where it hurts in in
0:48:26women say when they were going to do it again but then you feel like engineered
0:48:29to forget it's like the fights but if I remember it was such a great conference
0:48:36two years ago so I jumped at the chance to go back and I thought the same thing
0:48:40that it was man I would have loved to have been hearing and speaking just to
0:48:44see these
0:48:45do think it's the best cover diver I believe what I'm conferences and i'd
0:48:50never do that could never been to maybe only rivaled by 2007 2008 by before it
0:48:57turned into the monster that took over the world
0:49:00the thing it's a single track with a small exception it's a single check on
0:49:05to talk about 850 people there and everybody sees all the same talks in the
0:49:09middle of the day there half the people who are more developers go one way and
0:49:12having to learn more designers go the other way but by and large the
0:49:15singletrack conference and I have never been to a conference we're more of the
0:49:20speaker set and rooted for the other speakers for me that really sad
0:49:24interesting and well program conference it was that I wanted to see all the
0:49:31other speakers and not just cuz I knew some of them but because I didn't
0:49:34already know now that was sort of interesting and it's in a cool place
0:49:39well in terms of cool place it's a very cool place and it's nice it is a really
0:49:43nice treat every speaker but I think we're all from the Northern Hemisphere
0:49:53and they had
0:49:53me i'm suppose it depends on where you count Craig modest from being from a
0:50:00disease from san Francisco is one thing but even possible Tokyo yeah but it's
0:50:07really nice to go from mid February northern hemisphere to February South
0:50:14southern hemisphere I guess what is that that's the equivalent of August and and
0:50:21it's not real hot it was seventy everyday was like 70 and sunny and which
0:50:27apparently is not the case and will arrange quite a bit but we didn't see
0:50:33any of that sort of thing where they tell everybody it's windy and rainy all
0:50:36the time to keep people away they want to share these days maybe that I do
0:50:42think the singletrack nature of web stock I mean there's certainly a
0:50:47single-track conference but a lot of the other single track conferences that I go
0:50:51to or been to cart significantly smaller do the new one single 10 which is gone
0:50:59on two years in a row in October in Montreal is about a hundred think 22
0:51:03years been the hundred and eight hundred and twenty-five people are so and c4
0:51:08here in Chicago before that you know I was like a 2006 murder yeah those are
0:51:13real those are more focused on Apple developers developers but now clearly
0:51:20Mackinac Island School in there is some dirty this website but it was more of a
0:51:28general developer designer broaden your mind a little bit like for example Craig
0:51:34talked about what he called
0:51:37publishing the subcompact publishing talking about Marco little bit in the
0:51:42magazine but also sort of general trends it was more like that it was more like
0:51:47big idea and then let's break it down as opposed to this is how you clothes
0:51:52shopping cart israel's or whatever right and creating its Craig mobs talk is
0:51:58probably a perfect example of that where I feel like they did the name of the
0:52:02conference web stock implies its roots which was people making websites you
0:52:06know I think this was the seventh year that they ran three and I think a
0:52:10regionally was more specific about designing and building websites and now
0:52:15they've gotten away from that it i mean that certain part of it but I think
0:52:18Craig stalk exemplified why they're getting away from that because there's
0:52:21not that much of a difference and if you're going to do it online publication
0:52:27gonna need web stuff and AB stuff and I did a show of hands in my talks I was
0:52:32curious cuz I remember two years ago I did the same thing we know what are the
0:52:35people in the audience working on it was overwhelmingly websites web stuff and I
0:52:39asked how many people are working on apps and I'd say easily over half the
0:52:44hands well I mean those teams went up we're the ones we use it how many are
0:52:47working on both right as they were going to websites and mobile apps and like the
0:52:52whole everything up and it's you know I am I gonna get caught up in the emotion
0:52:59of and I did that but I think the dad think it speaks to the strength of the
0:53:04programming of the conference that Dave sort of adjusted instead of trying to
0:53:08replay what web stock was in 2007 and it's it's really sort of got their
0:53:14finger on the pulse of what are these people working on today even if it's not
0:53:20with the working on its what what issues but larger issues in design and
0:53:26development can we discuss that will benefit your work and the other thing
0:53:31they do is they have the first two days of the conference are workshops
0:53:34so you can go to a half-day workshop with Craig might for example about
0:53:38subcompact publishing and I think they actually with their iPhones published a
0:53:43book to Amazon in their happy so I mean there is practice I think the more
0:53:50practical sort of things like Karen McGrane stalks and wound up in workshops
0:53:56where people can really get their hands on this stuff and the more conceptual
0:54:01stuff wound up in the main presentation say so but I would encourage anybody who
0:54:08is interested in New Zealand to go to the next website yeah and it's it's one
0:54:17of those things where I guess no matter how a few civ our praise is of the
0:54:22conference anybody you know from North America even on the west coast we're
0:54:26already closer is still going to roll their eyes and then why not go away to
0:54:31New Zealand but if you've ever thought about going to New Zealanders or maybe
0:54:35in some kind of combined two week trip where you go to Australia to or
0:54:39something like that and workout schedule wise to do it with web stock in the
0:54:45middle that would be worth it really is it best is the best conference I know if
0:54:50that's going on and we'll see because it is beautiful Hall invitations are what's
0:54:56called the Wellington Town Hall which was from nineteen old and its big
0:55:01beautiful building the Beatles played there in the talking heads played there
0:55:04and all this other stuff happen then adds quite imposing stage for speaker
0:55:08but we had a big earthquake in Christchurch year-ago no two years you
0:55:15years ago they have made much
0:55:18stronger regulations about how buildings have to be supported so the Town Hall is
0:55:22because for two years while they reinforce it so I don't know what's
0:55:27going to happen it's hard to imagine that happening with all the beautiful
0:55:31building but I suppose it could happen anywhere just got my story on that the
0:55:36earthquake was that it happened so I certainly didn't support online 'cause
0:55:42right but if it happened like two or three hours after our plane took off
0:55:47from Auckland the 12 hour flight from Auckland SFO so we we we were in
0:55:52Auckland and there was no earthquake we've got an airplane two or three hours
0:55:55later when this truly horrifying earthquake again I don't think it's
0:56:01hyperbole devastated Christchurch animals major major world news and so
0:56:08like mine and Amy's family saw this thing major earthquake in New Zealand
0:56:12and they didn't know what city and all they did was we said we're going to New
0:56:16Zealand for Congress in 1800 block of Wellington they didn't know we were in
0:56:21Christchurch I so they all tried calling us and of course couldn't get a call
0:56:25because we were only two or three you know we had nine hours to go before we
0:56:28land in SFO and they just like when we landed in SFO or phone to turn our
0:56:32phones on it was like voicemail voicemail voicemail voicemail
0:56:36alright are you all right or your right and I my first thought was it's the way
0:56:41you always when you get bad news and he just instantly like blank and going to
0:56:44denial of us and they're like I was a different order quick and easy cuz I had
0:56:49just there was an earthquake you didn't occur to you that something like that
0:56:52could happen when you fly over the pacific especially being the other thing
0:56:56about that is remember when you fly from Auckland to tampering Cisco you pretty
0:57:00much arrived at the same time you left because he had a plan to actually
0:57:04there's no time you know right you leave there at three in the afternoon you get
0:57:07to San Francisco to about three in the afternoon it's almost like it's a free
0:57:16flops first even a week later he would have to put it right
0:57:21who have had two oh yes you could have had your birthday and then head your
0:57:24birthday right executive spent the whole time which is not anybody to have a
0:57:29great birthday I did the second sponsor a new sponsor and this is really i'd i'd
0:57:36say this not because those sponsors because I'm really impressed by what
0:57:39they built it ever picks ev er ki IX ever picks is a smart photo platform
0:57:46that helps you make sense of your growing photo collection they have no
0:57:49storage limit so you have all your photos anywhere everywhere
0:57:54organized automatically in the cloud really the bottom line long story short
0:57:59is that they're aiming to replace something like iPhoto or Lightroom as
0:58:03your canonical files 4444 photos and the problem that they're trying to solve is
0:58:13that day thing and I believe that the modern photographer is simply casual
0:58:18photographer is is overwhelmed by the number of photos that they take you know
0:58:23the take hundreds of month thousands in here and you end up with a digital
0:58:28cameras now for probably like 10 years we have libraries of 10 or more thousand
0:58:33files and nobody organizes and let's not pretend that you're going to get back
0:58:39from your vacation and that you have to take those 300 photos and put tags on
0:58:43all of them and name them all so they have done all this algorithmically it's
0:58:47really really smart stuff from a really smart team and they have a great iPhone
0:58:52Apple iPad app for navigating these libraries on the Mac you can still use
0:58:57something like iPhoto or Lightroom to suck the photos off your card and make
0:59:02color corrections and delete the ones that are no good
0:59:04eyes are closed but then it said of organizing them in their albums or
0:59:09anything like that just go through and iPhoto you tell over texts I am a client
0:59:15sort of like Dropbox it's just a simple little face with single runs in the
0:59:18background you get to pick which known file locations you know whether you just
0:59:22pick a folder or you pick your iPhoto library it upload them to your account
0:59:27in the cloud and everything else happens after that that happens really really
0:59:32impressive did by default it is groups everything by date in two events it's
0:59:36really really smart about detecting interesting parts of the photos so it
0:59:40puts them together in a collage on screen for you to pick from scroll
0:59:44through it shows you just great little thumbnails and it's very fast very
0:59:50beautiful you can try it for free the Ab Circle the software is free and you can
0:59:56do with 34 AV 30 day free trial just see how it works you like it you pay I think
1:00:02it's tickets $40 a month of forty dollars a year I'm sorry for $5 a month
1:00:07very reasonable unlimited stormed right and I again I was doubtful at the
1:00:15beginning and I wasn't quite sure what it was but it's not it's not a
1:00:18replacement for flickr is not Instagram it's not photo sharing its your personal
1:00:23library back in the cloud available on all of your devices all the time I'm
1:00:29using it I really couldn't be happier with them really impress I did that
1:00:33before we recorded the show I was showing jim was getting all maudlin and
1:00:37showing baby pictures of Jonas you're all the pictures I haven't seen in
1:00:42forever and it was just great so ever pics what you want to do
1:00:47do is go to ever picks dot com ev er VIX dot com and check it out thanks to them
1:00:55for sponsoring the show will take it up because I attend the other day that I
1:00:59hope that there's actually there is reincarnation because then I will be
1:01:03able to organize my digital photos I think it's a great promise I really do
1:01:10the premises you're never been organizing just given to us and we'll
1:01:13organize a long story short that's the just yet and it's it's I think they've
1:01:18got people even delete do you still believe photos that they that sow
1:01:22together like I think I was just like I do that shoot with my real camera I do
1:01:29so many pictures but I do I used to do I get to pass things first pass is go
1:01:34through like with website I took I don't know 300 pictures first passes just go
1:01:39through and pick out anything that's just all you know how to focus toward
1:01:45the lights way offers them somebody's eyes are closed and it was one right
1:01:50took place let's save for pictures that the same thing
1:01:52quick make it did snap decision which one is the good one and going and then
1:01:57the old way than what I used to do
1:02:00years ago and I still do every once in a while but I have to admit I just never
1:02:03get around to it must have been so then I would go through and really start
1:02:08thinking about which ones are good and giving up four star ranking to this one
1:02:11and five star to this one and stuff like that
1:02:14give him titles are putting me I don't get to do anything to lead I don't delay
1:02:22don't organized and it's not that I don't want to it's just too much is
1:02:30never seems like there's a great time when when you really want to take two
1:02:32hours ago through intense you know when you fall behind I got you know you're
1:02:37with the brothers will see Jason we met her I met you before he did
1:02:41the website said that an eight hour layover in singapore is a good time to
1:02:46organize for only over to be at the hanging out with Vijay Web Start made me
1:02:53feel great about my new zealand to philadelphia by way of Auckland and I
1:03:02went to LAX but there's no difference really been going through us have made
1:03:06me feel a lot better he was going home to Sweden he was flying instead of
1:03:11flying east use file West like New Zealand Australia to Singapore to god
1:03:18knows how to YouTube it was like one of the Indiana Jones trip you know . the
1:03:23plane and the map of the sepia tone map so where would you go back to website I
1:03:31would they think I mean I would be invited again but you know what I would
1:03:36like to do and we should get to talk to Mike Monteiro because he did it a little
1:03:40bit as I would like to go for longer go to web stock and then take a car on the
1:03:44South Island everybody said that like the place and that's where a lot of them
1:03:50there are some locations around Wellington from the Lord of the Rings
1:03:53but that's sort of like their cottage industry
1:03:56tourists Jenny how is is go there and see the Lord of the Rings sites and
1:04:02stuff like that and the studio is in the studio is in Wellington yeah I'll take a
1:04:11guess I'll so long that it's whether yeah but it is really a baby but he'll
1:04:18be surprised because they never have to guess at the pronunciation something
1:04:21like this would be kept everything so maybe he was wrong there some locations
1:04:28on the North Island with the one with Auckland and Wellington but the South
1:04:31Island is the one where it's apparently a little bit more
1:04:34a lot more see more there's a lot of population a lot more public ground is
1:04:39so I think that would be you know I think I would like to talk again I would
1:04:45also like to see more of ya so maybe we can work those two things together at
1:04:50something so what did you think of web stark most gratifying for most
1:05:05illuminating that's a good question or a bouncer really good drawing a blank on
1:05:14his name the guy who wrote the novel mister numbers low levels low Robinson
1:05:19there was a great talk gave a great talk on the way we put your by summarizing it
1:05:29the wrong way but part of it was about the way that we don't really understand
1:05:32any new medium until decades and in one of the ways he proved that was like
1:05:40going back to the turn of the last century and how when the movie's first
1:05:44became a thing people put like sarcastic quotes around the world movies that it
1:05:50was you know right
1:05:51movies with quotes around it and that that lasted for decades and even up
1:05:55through late twenties even though you know until like the nineteen thirties
1:05:59when people in newspapers wrote about movies they put the word in quotes like
1:06:03it was sort of not a real thing or form
1:06:06better passing fancy of some sort right he's talked to right around the corner
1:06:13and members of the quarters but when they first shown a movie for the first
1:06:20time somewhere in India or somewhere
1:06:24audience didn't know whether they should look at the screen or the light moving
1:06:29through the air like you know from the projection booth like they didn't know
1:06:32what was most interesting sort of which way to turn your chair was the best one
1:06:39for you I think that was very entertaining I soon have enjoyed Jason
1:06:46Katims talk about the stellar which I don't want it and I believe all the
1:06:51videos go up online right right or what it's about but it was a surprising it
1:06:57took it was a very typical talk about one guy building a web app that took an
1:07:03interesting and surprising turn is very human and emotional and also very
1:07:09important if so I like that and then I saw Kelly Anderson to talk about design
1:07:16of everyday life which really was grade some super interesting projects and a
1:07:22lot of really terrific work presented in a entertaining and intelligent way to
1:07:27get a chance to see her speak I would do that and I think those two maybe were
1:07:31unsurprisingly have the same taste as you but yet got keys was great and very
1:07:38personal and very Jason way yes it was it everyone in the room was surprised at
1:07:46one point in it let's put it that way right and I know he doesn't speak a lot
1:07:49size is probably a lot of people out there listening who certainly knows say
1:07:53probably daily but maybe don't know what he's like in person but he's I think he
1:08:00is a lot like what you think is quiet but he's thoughtful observant ran not a
1:08:09shower funny you know that doesn't mean it's not funny it just means it's quite
1:08:14funny lake and he is talk and the way he gave it was really in a way that I i
1:08:21cant do I don't know there's there's a there's a stage John Gruber that I don't
1:08:27think it's disingenuous on stage but I don't know I know that I'm not is
1:08:32broadly personalise and I really enjoyed that was great
1:08:38one of those wondering you said i i'd never I wasn't familiar with her work
1:08:41before I never met her before and now consider her hand blown away by the
1:08:47quality of our work and then Mike brought the house down my current era
1:08:53brought the house down he was the last speech on the last day and he talked
1:08:56about designers responsibility to their work and to that end to what's right and
1:09:01two aircraft and it was you know what you call that it was a brought the house
1:09:09down everybody grows every was it was it was it was powerful and positive and it
1:09:16was also a bit of a lecture so good with a good way and it was a boy was that the
1:09:21right audience for that talk right
1:09:24like in terms of actually him giving you know if you're doing it this way of
1:09:27doing it wrong and you should do it this way not just for yourself but really
1:09:31literally a minute for the world
1:09:33yeah and the people in the audience of the people who you know and you know
1:09:38what speakers we're allowed for a fact but he's demand over the lake in a
1:09:45speech like that which is a highly structured well-rehearsed right actually
1:09:50rigorous presentation he his profanity is powerful I will end in a good way so
1:09:59it's a great he's yeah he's his use of profanity is about as eloquent and go
1:10:05What is the title of his most famous speech online fuck you pay me he's also
1:10:11gonna get a list of this was called how designers destroyed the world right with
1:10:16titles is give it was a good way to end with a good way to end the show will
1:10:24probably thanks for having me on time listener first time caller as they say
1:10:28if you have a chance to see the new seventy million or print of 2001 travel
1:10:34all the way from Philadelphia Chicago if you have to it's worth you know what
1:10:37this means of course you know that they can schedule the 17th
1:10:40screening at this point until he probably will give you better able to
1:10:46bury linden we'll go back to Ohio say we could tell the story of account number
1:10:51at some point in the future thanks John