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0:00:10Malik what a week
0:00:13yes it is and it's not even over yet I'm just surprised it's only Friday just
0:00:24waiting for something else to happen tomorrow I am not even sure what the
0:00:30biggest news of the week as I think it probably the the Facebook com / facebook
0:00:35phone HTC first but I don't know there's also the the the WebKit I don't know
0:00:44what you want to call it a divorce between Apple and Google or Google sort
0:00:47of taken there have a webcam going their own way I think those two story is
0:00:52pretty much the same story of Google vs Apple the narrative you now have been
0:00:59talking about for a very long time I will I will think of the two events very
0:01:07separately I think the Facebook Holmes story is essentially another assault by
0:01:18the Android ecosystem on on Apple grade I mean even if you read all those
0:01:25interviews black rubber gave to other print publications by fortune now I
0:01:35didn't actually and Chinese basically talking about like how easy it is to
0:01:41innovate on Android and how open your days and then they have a great
0:01:45relationship with the bartender constrains which is kind of a passive
0:01:50aggressive classic car reviews seen you know we got some issues we need to
0:01:56resolve well and I do think it's it's almost surprising the level to which
0:02:06Facebook home as just software is able to sort of redefine the Android
0:02:12experience i mean and i know i make fun of it over and over again the whole
0:02:17Android is open
0:02:18mantra but here's an example where really it really is like it it's
0:02:24designed at a level where an app that you just download from the Play Store
0:02:28can once you you know you granted a bunch of permissions which i think is a
0:02:33lot more broad than the typical app download from the Play Store but once
0:02:38you say ok this I'm gonna allow this to do these things
0:02:41your your phone interface is really completely redefined and you know it's
0:02:46very very much the case that you cannot do anything like that on iOS I mean I'm
0:02:51a part of me says thank god you know because when I don't want is for
0:02:57controlling my user experience on my phone I mean I'm sorry I would I would
0:03:04rather trust arco Brian you know in my pocket then the Facebook I'm sorry well
0:03:11and and you know I'm no big fan of Android but I will say this though if
0:03:15you think it's to Android's credit and I think it's a lesson learned from the PC
0:03:22decade of the nineties and maybe even the two thousands that even though it
0:03:29said let's say you and I don't know this for sure because it's not out yet it
0:03:32doesn't hit the Play Store until the 12th and the Android phone I have here
0:03:36is a Galaxy Nexus and I don't think that's on their list of supported phones
0:03:41so I pry won't be able to try it but you know it is still a download from
0:03:45Playstore so if you download it and you don't like what it's done to your phone
0:03:49you can uninstall it you can delete the app and go back as opposed to the dark
0:03:54days of you know PCs especially windows in the nineties where you might install
0:04:00a normal browser toolbars and stuff like that
0:04:04and you have no idea how to uninstall that's true i mean i i would i would
0:04:09give you that I think the other issue which we we don't talk about often with
0:04:15the Android is that you know it allows you to customize everything leg to the
0:04:21to the system level and and Facebook is taking advantage of that and creating an
0:04:30experience which is already which is very similar to how they see the world
0:04:37and I i wonder if this is something we know something which becomes a trend
0:04:42where successful companies like Facebook like to order like sport if I start to
0:04:49learn their own you know
0:04:52usability interface on top of and right and you know what Google does about it
0:04:59would be interesting to see because when I look at Facebook com I was at the
0:05:05event yesterday I looked at it and I said you know it's only a matter of time
0:05:09before facebook launches its own OS it's only a matter of time before Google
0:05:17brings Android back into the into the cage I think it's getting too crazy for
0:05:23them you know it's Samsung is running over a red one version of Android and
0:05:28Amazon did their own thing and you know now I think Facebook is gonna try and do
0:05:33their own thing gets I just think they said at the UN that they will be
0:05:38upgrading this every month like played with growing regularity and has like
0:05:44great this is essentially just occurred in the Harz
0:05:48devoted followers I'm another I'll give it eighteen months well and and I will
0:05:54say this I mean I didn't I invited to be on the show yesterday but it was mainly
0:05:58because I saw that after the event they had a Q&A and and their credit for
0:06:02having a
0:06:02Q&A with the press you know Apple often usually doesn't but I I saw that you
0:06:10were pressing them on this exact issue this come on this is the first step
0:06:14toward your own operating system and they didn't even really I mean they
0:06:21didn't really addressed directly but they didn't really I thought their
0:06:25answers to it we're kind of interesting because it wasn't a cadet denial that's
0:06:28for sure you know one thing I like it was quite enjoying it he how very clean
0:06:36mark has become in terms of media doesn't even acknowledge the question
0:06:41and answers with what he wants to answer but I tried and they take you know the
0:06:47limit the limit of time is always an issue but I'm fairly convinced that this
0:06:53is just an opening salvo and and they they have to do it like in a move if
0:07:00they aren't investing so much time and energy trying to create this user
0:07:04experience on Android it makes perfect sense for them to go deeper I tell you
0:07:10they may have been working on and always level program in the background and the
0:07:15reason they're not launching a just yet he said it's not mature enough because
0:07:19it takes a lot more to build a building operating system i mean took Google a
0:07:25few years it took Apple many many years to get it done right and you know Apple
0:07:30is in the business of Google is in the business building operating systems I I
0:07:36will say this I have spoken to executives it up I mean really high up
0:07:41and they see iOS and this is even just you know from yours even up to today
0:07:49they see it as a continuous effort dating back to 1988 1989 and the
0:07:55original NextStep operating system and in terms of things like graphics
0:07:59performance
0:08:01the smoothness of animation and rendering and stuff like that and and
0:08:05certain technical advantages that iOS has had over Android and other
0:08:10competitors all along they see that not as something that they've been working
0:08:14on since 2005 or 2006 when they started working on the iPhone but is something
0:08:18that dates back to 1989 I mean it is hard stuff
0:08:22yeah and and you know and I will give the Facebook guys from credit for being
0:08:29relentless do I think there is a little bit Microsoft in that company and they
0:08:35are just a just don't like giving up and I think the thing that you have me
0:08:40convinced of it in terms of this angle that this is just an opening salvo in
0:08:45terms of a broader mobile initiative from Facebook and I think it's very
0:08:51clever and I think it it shows it's a clever way like you said that if a full
0:08:56operating system under their control maybe something maybe still something
0:09:00based on Android but something more like Amazon's done a fork if it's not ready
0:09:06yet this is a very this strategy of doing this first doing the home screen
0:09:10first that can you can install on five very popular Android phones and shipped
0:09:16a new phone from HTC that'll be an AT&T stores later this month right yeah it's
0:09:24a great way to ship something as soon as possible
0:09:27you know in that mantra of you know minimum viable product like what's the
0:09:33minimum viable mobile operating system that Facebook could ship and home screen
0:09:40might be it you know it's a way to ship early I think the other thing if you
0:09:45really look at it
0:09:46John they are they are basically they did something which is quite brilliant
0:09:53they told they give the middle finger to Google in a big way and yet at the same
0:09:59time they kept saying you know we love Google they have never shared in the
0:10:03past there
0:10:04hey Google your grade they're open we have you know we've really really
0:10:09applaud what you're doing the narrative on Facebook
0:10:12Google search and then suddenly they were saying all these nice things about
0:10:19Google and in my view is you just trying to hide what was said he had to create
0:10:24maybe I'm a little bit too cynical or to order for this industry but that's how
0:10:29he did the shocking thing which I would say is that they're also Google's big
0:10:35play was Google+ on the mobile right that's their social and here comes
0:10:42Facebook had to switch earlier on top of handwriting and cheese great guys to
0:10:48help with you and your Google Plus 8 is out we do social on your platform right
0:10:54and I think that is what is going to make Google kind of have a little bit of
0:10:59a second targets too late what should they do about Facebook and Android and
0:11:05hope one day to keep it
0:11:06height I i i do think I've seen it on Twitter and i've seen it also I saw
0:11:11boris did you a Simcoe speculating along the same lines of does this is not the
0:11:20end I think Google was already being prodded in this direction of hey we'd
0:11:23given competitors too much by making Android this open too much of a leg up
0:11:29right leg where wood and where would Amazon be in tablets if it were not for
0:11:34the fact that Android is opens open source have we given away too much you
0:11:39can't help but think given the it's not even implicit and explicit everybody
0:11:44knows that Larry Page is is seriously got Google+ as one of his primary
0:11:51objectives for the next few years ago Google right and that Facebook might be
0:11:55their top competitor even more than Apple more than you know the most direct
0:11:59competitor maybe and now they've given their most direct competitor this this
0:12:06opportunity
0:12:09to wonder whether they're they're reconsidering what that's going to mean
0:12:12for the next major version of Android and be fun to see what happens I'm just
0:12:19almost giddy with delight to describe the next story whatever happens will be
0:12:23pretty arts and on similar lines I i wrote a little bit earlier this week but
0:12:30I played off a report by Nicholas Carlson in Business Insider Andy rubin's
0:12:38departure as Android lead and that it's nobody's on the record
0:12:43unfortunately but it's really seems more and more than he would happen to him is
0:12:48exactly what happened to Scott Forstall at Apple which is that he got pushed out
0:12:54we didn't decide to step down yet his his little do another moon shot for
0:13:01Google thing is really just a gardening leave where he's you know waiting for
0:13:05options divest or something like that are non compete to expire I would not
0:13:10disagree with you I heard the same story from multiple sources that he got pushed
0:13:15out mostly because he was very difficult to work for it I mean I go again the one
0:13:21phrase I heard from somebody was quote unquote larry was sick of the fighting
0:13:24yeah and the thing that so telling about that and is that the fighting was with
0:13:30me from passing on sundar Pichai the crown leader who took over Android and
0:13:41that's really when you read between the lines
0:13:43the biggest tell that this was not an d rubin's idea because I am a couple of
0:13:48people said the same thing that child is the last guy Andy Rubin would have
0:13:52wanted to take over Android is he's the guy he was fighting with all the time
0:13:56one of the guys he was fighting with all the time I think it was a very explicit
0:14:00message which went out to rest of the companies that you do what is necessary
0:14:06for Google this is why I am convinced that the Android get you know
0:14:13gets brought back to the farm I did too much I've said this for years and just
0:14:20just not mad it's not even like the details of it it's just a general feel
0:14:24like an emotional feel that Android to me always felt like an independent
0:14:30company that Google happens down not part of Google
0:14:37just everything from their graphic design too I know there's just so much
0:14:42about it that it just did not seem aligned with the company really other
0:14:45than the fact that it ships with a bunch of Google services you know as apps in
0:14:50part of the default upset and I think that definitely the message that I get
0:14:57is that going to change and that the next major version of Android is gonna
0:15:00be a lot more googling the talking of next version of Android being more
0:15:09googly I would say it's interesting that the Chrome OS and Android look so much
0:15:22similar when their purposes are entirely different and I just wonder what is the
0:15:28unified experience look like he's two projects actually run by the same guy
0:15:34will be pretty fun to see and I'm I'm actually pretty excited about your
0:15:41Google is doing not not entirely as as somebody who's going to end up spending
0:15:46his time on Android but just to see them make these moves is at least interesting
0:15:52you know if they're not being boring compared to now that's definitely the
0:15:56case you know and I think people I think some people over read into my taste in
0:16:03the fact that I generally prefer over Android and most design centers
0:16:10not to mean that that that doesn't mean that I don't look at Android with open
0:16:14eyes and appreciate a lot of the stuff that they're doing and I agree with you
0:16:18i i especially now that it's under 11 person I do wonder where that's gonna go
0:16:25with chrome is an OS Android OS rain I you know this brings me to the bigger
0:16:31challenge in the beaches you and I have talked about this in the passive Lake
0:16:36what we what does Apple do like he know this is you know time and the idea of
0:16:44operating systems user interfaces everything is up for grabs and it seems
0:16:50like our guys and just like to be littered stockard static I don't know
0:16:58what do you think about that I mean you you are very close to the design
0:17:03thinking around a pole and iPhone and iOS wow I i dont know I don't think that
0:17:12there's as much need for new stuff major news stuff as as some people do because
0:17:20I don't know I can again I i think i talked about this in a sense that I'm
0:17:26getting older that I'm no longer as infatuated with new for the sake of
0:17:30newness I guess some people yesterday I saw people and immediately after the
0:17:35Facebook home launched from owning the fact that that that that little drag
0:17:43your face up
0:17:45left or right thing seems so much more cooler than than anything and I S and it
0:17:52is cool and it's definitely novel but I feel like I can't help but wonder if
0:17:56that's gonna be confusing to a lot of people like I i appreciate the fact not
0:18:00that I need it as a super nerd type of guy but I for most people I i think that
0:18:06the fact that on iOS you can just look at it and figure it out it it it tells
0:18:11you like it actually tells you and iOS when you have your phone locked slide
0:18:16this to unlock it and people some people still have trouble with that
0:18:20because they don't slide all the way in and hold it does slide a little bit let
0:18:24go and it goes back so I think it's really hard to overstate the success
0:18:31Apple's had because iOS is so simple and there's so many ways that what people
0:18:37see in other systems that they see as Apple may be falling behind in with bang
0:18:42regard would just lose so much of what makes iOS popular with regular people
0:18:50you know I just a little confusing time right now I think the there's a lot of
0:18:57at least there is a lot of talk about how things are different now we'd like
0:19:03you know Android and Samsung you know all sorts of new user experiences coming
0:19:09to market and and then you also had the issue of like you know i mean Apple
0:19:14still continues to do really I wonder if like the next you know report is going
0:19:21to be something to watch for you know I don't know I don't know I guess that is
0:19:27coming soon I feel like they warned so heavily that this was going to be the
0:19:32first I mean if it's not there there really gonna blow past expectations but
0:19:37they warned so heavily three months ago that this coming report was gonna be the
0:19:42first one in nine on how many quarters 16 quarters or something like that that
0:19:46shows a year-over-year earnings decrease although I think revenues should still
0:19:51increase significantly year over year but the margins have shrunk enough for
0:19:56whatever reason recently that earnings are going to be down a little bit year
0:20:00over year so we'll see how the market reacts but I think that that's already
0:20:03baked into the the depression of Apple's stock price great
0:20:07about like in this bigger the bigger netted him and on Apple is that they are
0:20:13failing to keep up on the the play outside of things which i think is a big
0:20:19challenge for them you know we saw the iCloud related stories pop up this past
0:20:25week and then you have the the problem with chrome or so to speak and I know I
0:20:33would love to know your thinking about this figure the guy who understands the
0:20:39software site if Apple better than most people do I think that that one of the I
0:20:46do think of the most part that that getting the iCloud stuff to work as well
0:20:51as the guy I think it needs for Apple to really succeed over the next five years
0:20:57I have in the last five yrs the iCloud stuff needs to start working as well for
0:21:03third-party developers as what do you want to call it Cocoa Touch or UIKit but
0:21:09whatever you want to call it that this framework that you used to make native
0:21:13iPhone and iPad apps and how much you know when you talk to developers how
0:21:18much easier it is to write really good-looking smoothly animated beautiful
0:21:24apps for iPhone as opposed to other platforms they need to get it so the
0:21:30writing stuff that stores data and sinks data to the cloud is just as good as it
0:21:36is to make good looking at apps doesn't make sense
0:21:40yea and they're not there yet and you know part of it I just saw that Google
0:21:44has announced some new developer features fried Google Drive and some of
0:21:50them you know a couple of the headlines have said that its iCloud heading in the
0:21:54direction of iCloud where it's not just like Dropbox where it's a folder that
0:21:59you sync to Google it has they've added key-value storage which is an iCloud
0:22:04feature in a taxi and iCloud feature that works pretty well if you talk to
0:22:08developers and I forget what else but they don't have
0:22:13I get data base level database record levels think they don't even try it and
0:22:19that's the part of iCloud that developers are bedeviled by it that's
0:22:23what you know the Ars Technica story was about that's what rich seals incredibly
0:22:27detailed and I think very very fair technical assessment that are linked to
0:22:33under this week and it's also diverged who was it who wrote the story was Ellis
0:22:40hamburger hamburger at the verge had a really great story and what made it
0:22:46great was he really hit me must have talked to at least two dozen or more
0:22:49developers to get different perspectives but they all kind of told the same story
0:22:54about poor data sync entire cloud Google doesn't even try that I mean so it's
0:23:00frustrating for developers insofar as that core data syncing to iCloud it it
0:23:05is not fair to say it doesn't work but it is fair to say it does not work well
0:23:10enough and to the point where a lot of applications simply can't rely on it but
0:23:18in another sense Apple's ahead because they're at least trying something that
0:23:21Google isn't offering it you know Amazon doesn't have so we'll see I mean is it
0:23:28is it is a case where maybe they shouldn't have shipped when they did
0:23:33maybe they should have left it in the in the labs for another year or was it
0:23:37worth getting it out there to to maybe help iron out the kinks in the future in
0:23:42the feel you know i i would say that you know they they need to kind of take at
0:23:51least a step back and leg figure out the entire internet strategy now just iCloud
0:23:58not just iTunes they really need to figure out how internet interfaces with
0:24:05everything they do including their IRS how deeply integrated I think what I'm
0:24:11trying to say is that if you look at Google they are coming from disposition
0:24:15of knowing web services really really well and they're building a design and
0:24:20hardware experience on top of that
0:24:22much easier to do compared to what Apple is trying to do is graphical web
0:24:29experience into its way of thinking and I think unless they figure that out
0:24:34there will always be challenged for this I go out I problems I think that the
0:24:39company they don't think about the internet the way as native Internet
0:24:44companies do and I think they're not understanding the little fact that it's
0:24:49not enough to make great design create hugh i great hardware great software you
0:24:56have to have the ability to be a great connected experience and I think great
0:25:02as Apple might be on all those things
0:25:04internet is and will always be it you know we cried and they're in a chink in
0:25:10the armor and they said they really need to kind they have to have a step back
0:25:15thinking about this and that they need I personally think they need to go find a
0:25:23thirty five-year-old chief internet officer that's what they need they don't
0:25:28need a big company there need to buy a lot of things they need to buy a guy on
0:25:35a guy who are native internet thinkers who are in their mid-thirties who have
0:25:40grown up on broadband who think about devices from a connected experience side
0:25:45if I was free I would want to hear but I'm not but they would look you know
0:25:50there's a guy who don't snap guide you the friend of mine Daniel rapper he know
0:25:54he could be a good guide to run did you know the internet like ideology they
0:26:00need the internet ideology and they need to inculcate the whole company with
0:26:06connected thinking and I don't think they have it I just look at all their
0:26:11products great as did not I would not be able to use anything from any other
0:26:15company but they still need to think about the services as part of the core
0:26:20software not be an experience and if they need to go away from this what's
0:26:25happening with iCloud if it just is
0:26:28bringing in that DNA I mean I know it sounds kind of I would dare but at least
0:26:34that's how I think about it I agree that I think that there's I've always said
0:26:38that I think for anybody whether it's a person or even an institution where you
0:26:43start in forums where you're going to look at things forever and you know
0:26:50Apple started pre-internet by decades and I mean just for example I i went my
0:26:58freshman year of college was 1991 and I went to a very technical University
0:27:03Drexel is you know super nerdy one of the first famously one of the first
0:27:08colleges that required all students to have a computer but when I got there in
0:27:131991 and everybody was supposed to buy a Mac and they committed you know traffic
0:27:20discount student discounts so you go there in like the second day you'd go in
0:27:25and pick up your Mac from this student center where they had you know the ones
0:27:29that you bought through the University take it up in your dorm and the only
0:27:33thing you connected it to was the power supply in law there were no there was no
0:27:37Ethernet in the dorms yet you know and modems were incredibly expensive the
0:27:43cheapest modem was three or four hundred bucks so we all looked up our computers
0:27:49and we add freshman year we end up making our own little network it was
0:27:53this little number those things on if you remember these things phone net yes
0:27:57where you plug it in the serial port of the Mac and then you can just use either
0:28:03copper wiring or just phone cable and there's just just copper wiring and you
0:28:09get a little apple local local local local talk network and we did that we
0:28:15could play games against each other but it wasn't a campus wide network it was
0:28:18just the people in the dorm hallway who we ran copper wiring between that was
0:28:24our network which is crazy if you think you know in hindsight I mean anybody
0:28:27who's younger than me even just by five years even somebody who went to college
0:28:33five years after me
0:28:34it's almost laughable that you would have a computer in your dorm room and
0:28:39not have it hooked up to any sort of network I mean it's almost like sure
0:28:44that anybody who is that young is laughing right now they're probably
0:28:46laughing out loud they are they think I'm exaggerating and I think there's a
0:28:51lot of people that still is Apple's route where you buy a beautiful Apple
0:28:56computing product and it's really thoughtful interface it's beautiful
0:29:03it feels good in your hand and you go home and you use it by yourself right
0:29:09but that was then and what is now is that all the people start with the
0:29:16experience of being connected and services just being there right leg in
0:29:22like how all those things connect with the actual hardware also defines how we
0:29:29feel about the hard way not just the user experience level the user
0:29:33experience also means the Internet experience now and I think that should
0:29:39change in how the water tanks about these things I i just you know there was
0:29:47like more card being put into this on the Apple on on this front as I feel
0:29:56they don't think about it that much so that I think they do but I don't know
0:30:01though that it's high enough priority
0:30:03you know and some of the stuff they've done really is great and has worked
0:30:06really well I mean I think that the the iCloud backups for iOS devices has been
0:30:11an unheralded success I think the fact that you know that most people seem to
0:30:17have it on you know it its opt-in everybody has to make a choice right you
0:30:24when you turn on your new iPhone or iPad you've gotta go through this setup where
0:30:29you you know if you already have an iCloud account you can enter it and if
0:30:32you don't they incurred you strongly but don't force you to create one and if you
0:30:37do
0:30:37they asked if you want to back up to iCloud right and and from everything
0:30:42I've heard from people who you know do tech support for people and daring
0:30:47fireball readers who worked like as geniuses in the stores and stuff like
0:30:50that it's been a huge huge success because now people come in with a good
0:30:55dead iPhone and you know either buy a new one or get a replacement under
0:31:00warranty or whatever and they keep their iCloud password into the replacement one
0:31:06and while they're in the store on Apple's superfast wifi boom their stuff
0:31:10is back as opposed to before they'd be like backup power and they just look at
0:31:16the guy on ebay did you ever played in your computer and they like I think I
0:31:19did when I the day I bought it and that is the last time they plugged it into
0:31:24their computer and so everything that had after that you know it's gone so I
0:31:28think that's been a huge success for Apple but it's it's monolithic right
0:31:35it's restoring its this whole you know you can restore your home phone to a new
0:31:39funds and that does work well but I feel like the incremental updates you know
0:31:46this is just a little stuff throughout the day of having you know your records
0:31:51in each app sync seamlessly between devices is you know it's it's a huge
0:31:57challenge for them I am I'm I'm a believer that they can get it right
0:32:02of all the people out there they're the one company which will understand how
0:32:09human beings like to use the internet and connectivity and all those things
0:32:17and bring it all together but they need to make it a top priority
0:32:21like I i dont a little tiny post last night in which Microsoft Robbie Bach and
0:32:27one of the other guys talking about Microsoft Kin in 2010 3 years later
0:32:35argues that pretty much the same language describing Facebook home and in
0:32:41three years what Microsoft come get it right
0:32:44Facebook guarded right because they are internet native company
0:32:48Microsoft had the right idea is just was a bad you expired UI and bad execution
0:32:56just at companies like their middle names should be bad execution
0:33:01technologies first and became too cute on it and I don't know why you know they
0:33:06were the first ones Rick tabloid just couldn't get it right they were the
0:33:09first ones like a proper smartphone but like a programmable software with
0:33:15Windows te and they still can get it right so as a company they're bad
0:33:20they're bad execution guys but the key Microsoft Kin mean a lot of sense they
0:33:26were talking about people saying drink they were talking about content and
0:33:30context they were talking about all these things three years ago but they
0:33:34were not on native internet company said they didn't quite understand how to do
0:33:38it right
0:33:39Facebook yesterday when I saw it my issues with their privacy you know you
0:33:46know disregarding privacy a site that's actually a product bid for the connected
0:33:51age right but not a lot of people use it or not remains to be seen but it takes
0:33:57you to the account that you're always on your always engaging with the smartphone
0:34:01you're always connect it and I think that's too team King off that kept
0:34:07thinking is there like and that's what happened needs and let's hold the
0:34:13privacy discussion for a moment but that one note I have renowned to speak to you
0:34:19about is to me and what it was is is proof of something that I've suspected
0:34:23for a while which is the Facebook now realizes they've had a change of heart
0:34:28at some point the last few years where they realize that they're not a website
0:34:32their service I write the website is just one way to access the service and
0:34:41that they need to think that way and and you know and now mobile is a different
0:34:44way to access the service yeah I totally agree with you not think about it this
0:34:49way that day
0:34:51read the Facebook com
0:34:55then essentially saying what has been Facebook since 2005 the whole news feed
0:35:02idea it's ok to not have that idea let's break up everything into individual
0:35:08components I mean that's the big implication of yesterday's news is that
0:35:13they're ok you know dis aggregating the entire Facebook experience into a whole
0:35:20different screen and not just that one web canonical website interface yeah and
0:35:28I think that is a very interesting way of looking at Facebook man's like gave
0:35:34their attorneys agree with you 100% there is sort of his energy early and
0:35:39and and and and they're finally beginning to embrace that maybe they've
0:35:45already always embraced it just now I don't think so I think they're old
0:35:49mindset was what's the best way to get our website to people including even
0:35:54their initial effort on mobile which i think was mostly you know just wrapping
0:35:57the website into a nap it was how do we get our website into a nap whereas now I
0:36:01think they're thinking what's the best way what's the best interface to get our
0:36:06information our service to its users and you know if its native native code its
0:36:14native code you know then then do it then let's hire designers and developers
0:36:20who are gonna kick ass at it because why that's the other thing to do to get your
0:36:23hands on the phone yesterday
0:36:25yeah I did was it as smooth as it looked in the videos in the demos actually
0:36:29better I completely day exceeded my expectations
0:36:36let's get back to take it take a break here for sponsoring that school will
0:36:40pick up but I want to thank our first sponsor and its many tricks and they're
0:36:48just updated app name engler III have this app and it's one of those apps
0:36:56where depending on what you do day-to-day you might go weeks might go
0:37:00months without using it but when you need it you really need
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0:37:05environment but this is the type of that but you might need it every single day
0:37:08it's a Mac app and it's it's for multi file rename and in other words you have
0:37:15a whole folder full of images maybe they came off her camera and you are all
0:37:20named IMG underscore 5406 5407 5408
0:37:26jpg or something like that and you need to rename them some other way you need
0:37:30to have a man named based on the event you gotta put the date maybe your CMS
0:37:35requires the date to be in the filename something like that
0:37:38anything you can imagine that you could do programmatically to filings name
0:37:43engler can do for you but you don't need to program it has an interface that lets
0:37:49you as a non programmer just set these simple rules for hey when I drag this
0:37:54whole folder for files on here
0:37:57apply these rules to these files when you rename it and even better give you a
0:38:04preview of what's going to happen before you actually change all these names so
0:38:08you have a list of here is what the names are now here's what the names will
0:38:12be for the same files after you apply these rules you take a look at it and
0:38:17eyeball it make sure everything looks like it's gonna be alright then you can
0:38:20actually make the changes you can save these things the ones that you use over
0:38:26and over again you know like a production type environment make little
0:38:32drag and drop things so that you can just automate it if you are an advanced
0:38:36user you can use regular expressions to create advanced rules and patterns to
0:38:44replace text you can also use OS 10 metadata in your renaming actions for
0:38:50example you can have four images you can have the ISO speed were the focal length
0:38:55of the creation date of photographs put into the filenames
0:38:59according to a role where you want them have the file size put into the filename
0:39:04the bitrate trend hitting three audiophiles anything like that
0:39:09anything you can imagine it you can programmatically due to file names name
0:39:13anger can do i mean it's to say that it's the best file renaming utility for
0:39:19the Mac is an understatement it's like saying michael jordan's the best
0:39:23basketball player was it's a fantastic I if you have any interest in him
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0:39:50naming I just downloaded man spent 18 bucks on it it really is it just
0:40:00fantastic
0:40:01it does exactly what it says on the 10th so anyway
0:40:06smooth animations movies that's one of the things that really blew me away and
0:40:10it's one of the things I i dont even use Facebook and never signed up for it but
0:40:13I I am fascinated by the company and and keep my eye on the one thing all of us
0:40:19anybody who covers the industry has noticed over the last two years is that
0:40:23they've hired an enormous amount of design town people have a lot of people
0:40:28who used to work at Apple might Matusz for example iOS developers the Kaiser
0:40:37did kaleidoscope so far and a couple of other great apps like really high
0:40:43quality at the type of apps that that win have one Apple Design Awards those
0:40:48type of developers and designers Facebook has been hiring as fast as they
0:40:53can get them and I know firsthand from a bunch of my friend that they've reached
0:41:00out to more who turned them down
0:41:03yeah they're stockpiling the nuclear weapons of design warm and they're just
0:41:08bringing on anybody and everybody I I actually had a list and then I just
0:41:14delicious got so big that I just forgot
0:41:18keeping track of these people and I think my take is that these guys are
0:41:28gonna stop at nothing to get get it right for all different kind of device
0:41:33experiences and all kinds of web experiences I i do agree with you that
0:41:38they are splintering away from the idea of a unified field in becoming more of
0:41:44thinking of the information as being abstract from the interface for right
0:41:56and then here's this device here is a forest of ice what's the best interface
0:42:00for this was nothing at all I get is on here
0:42:0321 inch monitor where you're running a web browser right there so much a design
0:42:09thinking in the company mean that they are thinking about data and design and
0:42:17screen in a very contextual very thoughtful manner I think that's a new
0:42:22record Facebook is doing and I think this is going to be an interesting
0:42:27challenge for our friends at Apple like how do they think about all these things
0:42:34right like I don't think Dad has been part of their thinking I don't think you
0:42:39know Internet has been part of the experience stinking so far you know they
0:42:45can still continue to just make hardware and makes software and should do what
0:42:49they do but design and the connectedness are also two data and connectedness for
0:42:55the state of connectedness are part of the thinking which they need to have and
0:43:00which is what I think these guys are able to do look Google is done the same
0:43:04thing I I don't know if you've noticed Google's absolute just garden infinitely
0:43:10better looking than they used to and the reason these days they're also
0:43:14understanding that have fun on the desktop don't necessarily have to work
0:43:20like the way they do on the mobile and and they then but they're also going in
0:43:25the you know they're coming up it seemed
0:43:27design language as for various different screens which is the Google look the
0:43:32Apple look Facebook look at all these guys are thinking about that and I think
0:43:37from from my standpoint I do feel that Facebook has slowed reaction advantage
0:43:43right now I gently disagree with you though I feel that would Facebook showed
0:43:49yesterday's more of a threat to Google than Apple because I feel way what
0:43:54Facebook is done has become to me and I haven't seen the phone first hand but I
0:43:59really do take your word for it and the videos were pretty impressive but it
0:44:03looks to me like the first other company that's created an apple quality humane
0:44:08interface for touch in terms of the the organic yes of the way that animations
0:44:16work and it's not just that things bounce it's the way that they bounds and
0:44:22stretching like I said like the making it feel organic is is the best way I can
0:44:27think of put it and while Google's iOS apps I think I've gotten really good and
0:44:34and consistent and have a very nice Google wide brand I don't see that on
0:44:38their Android apps for Android apps to me and it's to me it stems I think it's
0:44:44purposeful I think it stems from the whole name Android that they've gone
0:44:48through this sort of robotic athletic but it's it's Darrell and way that like
0:44:56when you bounce when you scroll on and listens to fight then you get to the end
0:44:59it doesn't bounce at all it just ends its it feels very mechanical just
0:45:04there's no organic nice to it I feel like it lacks humanity and that to me is
0:45:09a problem for Google because Google would Google wants I think most is not
0:45:14to be more like Apple and sell their own success $700 phones and tablet but to be
0:45:22more like Facebook and have people share their personal information and do their
0:45:26social networking through Google+ and I feel like I feel like Facebook getting
0:45:32more humane in their design
0:45:35helps Facebook stay ahead of Google and that regard ok I mean you know I have I
0:45:43do feel that they're all these three companies are on the you know they've
0:45:48been on a collision course so to speak and well and among the other news this
0:45:54week on the collision course so we've got Amazon who already has tablets based
0:45:58on Android complete Forks now they've hired Charlie Kindel who has the most
0:46:06amazing name for someone to be a hired by Amazon even though he did he has in
0:46:11the AL transposed versus their e-readers but he used to work at Microsoft mobile
0:46:19and since leaving Microsoft has written I think extremely cogently I mean I've
0:46:25linked on several times on fireball is his blog and very astute and various
0:46:30students are the mobile industry as a whole for us quote unquote secret
0:46:34project but I think you know is there anybody who isn't thinking he's been
0:46:38hired by Amazon to lead their mobile phone and I don't think that anything
0:46:44it's nothing it's it's I am convinced that it's it's a phone and Charlie's
0:46:50canal builders and I think that's a great hire because I said I just from
0:46:55reading his blog rate seems to me like you know i mean obviously I think that's
0:46:59kind of his openness is gonna stop in that regard but I think he's a really
0:47:03astute observer of of what's you know what's made the mobile industry take
0:47:08over the last few years I had a chance to meet with them and be on a panel with
0:47:14them like a couple of months ago and men that get is one smart cookie I can't
0:47:21believe you know Microsoft lets people like him walk out and just as amazing to
0:47:27me and it just boggles my mind like how can you have talent like that just walk
0:47:33proud but most important thing I think from an Amazon perspective is that
0:47:41the experience they're going to control from shopping standpoint now have a
0:47:48phone also I mean that justice just gonna be amazingly brilliant way of
0:47:54thinking about shopping and buying teams and you know it just has a meeting of
0:47:59those kind of thinking about the world and you know and it is it's you have to
0:48:05kind of think about you know there's the the old adage follow the money right and
0:48:09and so these guys are all competing with each other and it did this take phones
0:48:13and even talk tablets but just found almost everybody only has one phone at
0:48:18the time right guys like me and you you know my office full of phones in and
0:48:23more than one SIM card at the time because we're testing phones and
0:48:26something that when we were clearly oddballs right and and business guys who
0:48:30have a iPhone and a Blackberry or something like that there's such a small
0:48:35number of people it's not even worth thinking about right people get one
0:48:39phone at a time and unless it breaks or something like that they keep it for at
0:48:42least two years because they buy under so there are there's absolutely they're
0:48:48all competing against each other because they want you when you go by your next
0:48:52phone to buy their phone right so there's definitely competition but their
0:48:57interests are all very very different Apple really just want you to buy the
0:49:01iPhone cuz they make a lot of money once you've bought the iPhone and they want
0:49:04to keep you happy so that you'll use their services and stuff like that but
0:49:08they've already got the money and their main interest in making you happy is so
0:49:12that the next phone you buy is also an iPhone Google and Facebook are primarily
0:49:18in the ad business right they want you to use their stuff because they want to
0:49:21be able to make money on the ads are going to show you and Amazon different
0:49:26than all the others just want you to buy stuff from Amazon and if you are going
0:49:31to buy more stuff because your phone is an Amazon phone that's great I think
0:49:37they should just give these devices away from free i mean
0:49:42my view is bored the tablets and the phone if they make them they should give
0:49:47them away for free if they want people to shop from them constantly I mean you
0:49:52know it's like the logic on buying an iPhone is our maybe even a Samsung
0:49:59Android is that you can basically go to any place in by anything or do anything
0:50:06without regard for one specific service in and just seen as swiss model and and
0:50:15I kinda like that but if these companies let's say even Amazon want us to buy
0:50:25their own they should try and make a spend a lot of money in there I was
0:50:30going down for free so that yeah I'll happily shop on it no problems I mean I
0:50:35shop on it like I mean by pretty much everything on Amazon right now i buy
0:50:40everything I can buy on Amazon from Amazon just about if I can you know and
0:50:45if I think that they have it I i I check their first true for me I thought the
0:50:53same thought on the facebook phone pricing like Apple they don't want the
0:50:58day it's in their interest to have a phone that is free with contract you
0:51:02know the the two year old iPhone for now but not as their big news this is the
0:51:11thing when they come up on stage and unveil something new they don't want to
0:51:14come out with something new and say that it's free it doesn't work for them
0:51:17because it doesn't help their brand image as a premium brand right there
0:51:23it's this sort of premium luxury car or affordable luxury i should say right
0:51:30where it's not like buying a Rolex watch where it's way too expensive for most
0:51:35people it's hey here's the best phone on the market and you can afford it 'cause
0:51:39it starts at 199 right it's this affordable luxury
0:51:43free doesn't fit in with that whereas with the Facebook thing with like the
0:51:47HTC
0:51:49first I don't know if they're going to show ads in the thing to me like why not
0:51:55make it free
0:51:56yeah with the contract with the in terms of what then how do you get 18 team on
0:52:01board
0:52:01you get AT&T on board because it still comes it's still the two-year contract
0:52:05not a free phone that you don't have any obligation for but quote unquote free
0:52:10agreed to a guy I am with you and that 100% they need to figure that one out
0:52:15and they would actually do if they were making an actual phone which was for
0:52:21free and people get it for free and they could show a generate great I mean I'm
0:52:27pretty sure there is like many many people who want something like that yeah
0:52:34and you know and Amazon's the one who i think is most likely to just go there
0:52:38just do it maybe even out of the gate and just say look the damn things going
0:52:42to be free because they you know their pricing their there they're competing
0:52:48with them on prices on most crazy because they'll do crazy things and they
0:52:52have the support from their shareholders to do that to to run the out you know
0:52:55the business at break even or even slightly under so I'm trying to
0:53:07understand this and you been blogging pretty extensively well you know what
0:53:14let's do that but let me do the second sponsor break first then we can finish
0:53:16the show by talking about the WebKit ok I R second sponsor as as mentioned at
0:53:22the outset is audible.com audible.com is the leading provider of downloadable
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0:54:15they always like a recommendation from the the the hosts I have a great
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0:54:30now in you know it then I don't think people appreciate this home that you and
0:54:33I are voluntary were missing a Yankees game right now to do this show
0:54:38Yankees are playing the Detroit Tigers I haven't looked at the score even looked
0:54:42at the score I am just scared to look at the school I felt good last night I felt
0:54:48good last night watching 40 year old Andy Pettitte threw eight innings and
0:54:52forty three-year-old get the save you know I just to feeling a little bit I
0:54:59would say as guys who've been doing what we've been doing for a long time it is
0:55:05good to see some more guys I love my heart my heart to see guys my age
0:55:12save the Yankees season they were only going into anyway
0:55:16perfect for the starting baseball season is this book it's called score casting
0:55:20the hidden influences behind how sports are played in games are won and its by
0:55:26two economists' L ron wertheim and Tobias Moskowitz and it's just a
0:55:33fascinating book and its first freely for its first sports fans combined with
0:55:39math fan statistical fans and it's just chock full of the intersection of
0:55:46psychology and statistics and they make like a great case that statistically
0:55:52this is just one example statistically and NUS pro football team should almost
0:55:57never punt they should do almost never punt on fourth down they should go for
0:56:02almost all the time except in extreme circumstances and instead across all
0:56:07levels of football high school college especially pro coaches are super super
0:56:11conservative and on almost every fourth down a dupont why it's it's even know
0:56:15the stats show you'd be better off you'd win more games by not putting its the
0:56:20psychology of it and that you feel like when you don't make it you're losing
0:56:24more than you gain when you do make right it's that's the psychology of it
0:56:29the book is just chock full of examples like that for all sports it's not just
0:56:35about football is not just about baseball basketball and they go into
0:56:39great ever great chapter on the home field advantage and where it where it
0:56:44comes from and how the home field advantage holds up across all sports
0:56:48soccer football baseball team sports all around the world how all day every one
0:56:54of them has a very very consistent home field advantage it's a great book for
0:56:58sports fans who love stats is called score casting and they have it there on
0:57:02audible.com
0:57:06so the webcam thing I don't know what to make of this can we talk Yankees before
0:57:14we talk WebKit yeah we could talk Yankees definitely been a hard year
0:57:19managed three like going into it and i'm looking at this and who are these people
0:57:24I don't even know that two hundred and twenty nine million dollars for like
0:57:30this team
0:57:31oh my god I think you know I don't include post on my personal blog dark
0:57:39basically be morning that this is going to be a tough year to be a Yankee fan
0:57:44and it really test our faith like nothing has ever before
0:57:49day for it and I'm like oh my god oh my god is like my favorite expression as
0:57:56far as the Yankees are concerned that this court is actually 63 I just looked
0:58:01at the seventh and Nunez just left to injury I don't know what is going on you
0:58:07know what right before we got started the show right before we started I had
0:58:12watched what I ate lunch and then it happened after that but I saw an update
0:58:16that he'd gotten hit by a pitch and was apparently really really riding around
0:58:20in pain that's not it
0:58:21wow man this is gonna be some year is the first time I can remember since
0:58:28sometime maybe in the early nineties where the opening day lineup was filled
0:58:34with who the hell is that I have never heard of this guy Travis Hafner I mean
0:58:40I've heard of Vernon Wells but I really had to be paying attention even realize
0:58:43the Yankees signed them they only had three guys on the opening day lineup
0:58:47from the year before whereas for the last fifteen sixteen years they've
0:58:52they've really had you know a lot of continuity from season to season I don't
0:58:59know it's either going to be a brutal year to be real brutal I mean just just
0:59:04really horrible or some of these young guys in the new guys are gonna step up
0:59:09and it's going to be kind of awesome because
0:59:11might be reinvigorating to get some new blood under the lineup if if taken you
0:59:16know a first-place baseball you know let's hope so I'm keeping my fingers
0:59:24crossed let's see what happens but let's get back to 20 min kid and blank and
0:59:32blank
0:59:35sure about that I still think I i you know i said im still scarred from 1995
0:59:40when the blank tag was hooked up in netscape so I don't know how much you if
0:59:45that's an odd to that or or if it's something else I guess it's supposed to
0:59:49be about how fast it is I mean that's there but they they say is there a mean
0:59:53an end admittedly chrome is a very very fast browser may be the fastest of the
0:59:57major browsers you know I'm not sure if it's if it's also supposed to be like a
1:00:03wink wink nudge nudge to the blank text you know I don't know what the name is I
1:00:10bet you most of those kids don't even know the blink tank they may have not
1:00:14even remembered you know what that might be
1:00:17said the politics of this whole situation is pretty interesting that
1:00:23posed by Rob I sacked from a different approach based in using it was pretty
1:00:29fun to read actually he did a buncha to English translation on and FAQ
1:00:37unblinking which is pretty awesome to be yeah and he took a very this is
1:00:42political we're trying to screw up all sort of stance to it I'm not sure that
1:00:45that's true and I'm not one I think my reputation of 12 sort of by the fault
1:00:51you know to to be 12 to think that out there that Google is a bit more scheming
1:00:56and less open and less or more disingenuous than than people give them
1:01:01credit for but I'm not sure that's the case here I really don't I really don't
1:01:05know what to make of this I looked a little bit of truth that there's
1:01:11politics involved and I think there is a truth that have killed has become a
1:01:16little bit you know big included I guess I mean if that's the right way to
1:01:21describe it
1:01:22so well or at least the the from from their perspective is the developers of
1:01:28WebKit it has gotten bloated right and I think that's the argument that I forget
1:01:33his name but one of the chrome developers made was that it's just got
1:01:36all of these build targets for platforms that crime doesn't care about so why are
1:01:41they there stock making sure that all of their changes don't cause problems on
1:01:47all of these other platforms that uses WebKit that Chrome doesn't care about
1:01:50because chrome only runs on Mac Windows iOS and Android right so why do they
1:01:56care if it causes a problem on the Nokia phone or something like that or you know
1:02:01blackberry you know why are they developing fixing bugs that they don't
1:02:06care about right I totally see their standpoint on this I think you'll be
1:02:12I've also heard and I don't know if you've heard something similar that that
1:02:18Apple is working on their own
1:02:21you know which town on webcam and whatnot so you know what I did hear
1:02:29something like that and then again I don't what I heard some of these
1:02:33something something about maybe a new web rendering engine from Apple I don't
1:02:38think when when I hear new web rendering engine I don't think brand-new although
1:02:42that is what what Mozilla and Samsung are currently working on I think it's
1:02:46another you know it's it's starting with WebKit and doing something new with it
1:02:51you know and I do think that's the one thing that people aren't clear about a
1:02:54lot of people aren't clear about with blank is that blank is not like a brand
1:02:57new web rendering engine from Google and they're walking away from WebKit blank
1:03:02is Google saying we're taking a fork of WebKit as it stands today and making our
1:03:08own new thing blank starting with it in the same way that WebKit didn't start
1:03:13from scratch it started with look we're going to take a HTML and make this thing
1:03:17called WebKit from it you know i think that that that translation from
1:03:25Isaac that you talk to he he he seemed to meet soon be under the impression
1:03:30that they're talking up a new brand new web engine in blank but that's not what
1:03:35get it could be in the future look there they have a lot invested in in in in
1:03:48Chrome Chrome OS and the Chrome browsers made perfect sense for them to do what
1:03:54they need to do to make that investment pay off property well I mean look like
1:04:01just teasing big companies with big businesses right I wouldn't put it past
1:04:07them to do it and and and and you know I would just say yes I as a user of the
1:04:16band web services this is going to be a little bit painful and not right but I
1:04:23guess you know what happens next is still to be seen right I don't know if
1:04:30it's going to be painful I i I don't think it's a different I think the way
1:04:34that these browser wars go today is very different from those of the late
1:04:42nineties where it really was so hard then to have even moderately complicated
1:04:50web app that worked in all the major browsers and on Mac and Windows who
1:04:56really was almost like you had to rewrite it each time for each one and
1:05:01detected one and then when somebody else came out with a new browser it didn't
1:05:04work at all because it wasn't one of the browsers you actually sniffed for an
1:05:08explicitly serve the custom code for I don't think that we're seeing that
1:05:12anymore I feel like you know I feel like there's this baseline of html5 I feel
1:05:17like html5 standards thing has been so successful that that's a really it's a
1:05:24pretty consistent baseline that developers can head and even iE does a
1:05:28pretty good job with it nowadays I think it's more about what's coming
1:05:34next the next stuff like it's not that the stuff that we already have like how
1:05:39does the css3 roddy using render and what's the spacing and stuff like that I
1:05:45think it's about stuff like for Google might be about like what they call it an
1:05:49ACL
1:05:50native client which is just you know hasn't really taken off yet but I know a
1:05:56lot of people who really keenly think that it might be a big new things coming
1:06:01but it's his way to get native code code that runs as fast as native compiled
1:06:07code running in the browser but with all the security advantages of a browser
1:06:13where it's all sandbox from your actual computer so you're getting you know you
1:06:17can have a game that runs through chrome with native performance not JavaScript
1:06:23performance not let's make JavaScript faster but actual native performance and
1:06:27and you know looking up to the the graphics processor on the computer and
1:06:36getting you know OpenGL and stuff like that but with the luck you don't have to
1:06:43install anything you just go to this URL and the native code loads just like you
1:06:47go to a website so getting that big day into their web rendering engine at the
1:06:53at the whatever later they see as the best fit is a huge win for Google I
1:06:59think as opposed to trying to get a ball to allow them to put it in the webcam
1:07:03which i think was gonna happen whether ads for politics or whether you know has
1:07:08good reasons for that you don't even have to do not have to agree what the
1:07:12reason was it's just probably wasn't gonna happen as long as Apple was in
1:07:15charge of WebKit maybe Apple wants to do their own version of tax rate that's
1:07:21pretty likely to very well could be I definitely think so and you know and
1:07:26Apple that's one of those ways that Apple and Google are different is that
1:07:29culturally at Google will talk about what it's doing first and then ship it
1:07:35you know did Google glass another example right been talking about it for
1:07:38a while been showing it for a while having a preview
1:07:41you know how does stuff is they keep it secret secret secret secret ok now it's
1:07:45for sale next week and that's the same way it was with WebKit and call it a
1:07:53multiprocessing model where the rendering engine is separate from the
1:07:57browser application both for security and hopefully for performance but you
1:08:02know so far in Safari think it's worked out that way for performance but prone
1:08:08has this multi-process rendering model where each tab you open get a separate
1:08:14process called a webcam render that just renders that tab Safari has one separate
1:08:21process that renders all of your tabs but it is still a separate process from
1:08:26the actual Safari browser application but it's two totally different ways of
1:08:30doing it and you know that's is one of the points of conflict between Google
1:08:36and Apple in WebKit over the last few years somebody really needs to write an
1:08:42explainer for human beings like it really means for people I'm trying to
1:08:48figure out you know what this really means and lake and it's like really hard
1:08:53to understand why I it's very hard for me to understand that I've been as close
1:08:57to this office
1:08:59you know as I could be for all along I mean all the way from Mike 1995 but it's
1:09:04really really hard I think it's you know web rendering engines have become so
1:09:08sprawling in scope and so important to everybody in daily use that it's it's
1:09:14almost hard to get your head wrapped around everything that they do know
1:09:19before we start talking about this stuff and I ask you one question you can ask
1:09:26me anything what does Apple do next in your opinion
1:09:32overall or just with the web rendering engines know would like
1:09:36product big picture
1:09:41I I think they just keep going as they've been going i think you know new
1:09:48iPhone 5 pounds and who knows what else but I don't know that they need to do
1:09:55much else I think that you know hardware wise their their their machine has been
1:09:59working in a machine meaning that the whole operation has been working just
1:10:03terrific I think year after year coming out significant improvement
1:10:08you know I think it's like we said half an hour ago I think it's the cloud
1:10:12services is the big can they do it do you think they need to change a little
1:10:18bit how they work as a company I mean you know the the the the privacy they
1:10:24worked with in the past may have worked in the era of Steve Jobs venues to
1:10:29storyteller of the company RD the need to change their tactics you know I was
1:10:34thinking about this earlier in the show and say it but I do think that one of
1:10:38the areas where maybe they really might need to change is with the cloud
1:10:42services I think that they need to iterate faster I think that this
1:10:48schedule of you will tell you what we've been up to at WWDC and then you'll hear
1:10:56from us again in 12 months it doesn't it works for hardware is frustrating as
1:11:01some people are that they don't talk about her they don't release a phone
1:11:05every three months or that they don't talk about new phone six months in
1:11:08advance you know because people just are dying to know that it does work for them
1:11:12to keep the hardware secret until they're ready it sort of works for them
1:11:17with the system software because they can unveil it at something like WWDC is
1:11:22a beta to get developers on board to three months in advance but they get to
1:11:28unveil it a show and get a lot of publicity
1:11:31but I think with the cloud stuff like you said Facebook is saying that they're
1:11:35going to be updating Facebook com on a monthly schedule right I feel like with
1:11:42iCloud stuff waiting a year between updates to iCloud it's just doesn't work
1:11:50and it doesn't work for developers and it doesn't work for users right I feel
1:11:55like and this Court data syncing thing is is the epitome of this problem
1:12:03because it's not just that they haven't fixed it it's that developers don't even
1:12:09know if they're going to fix it right does Apple actually even have his Apple
1:12:13taking this as seriously as the developers who are depending upon it
1:12:17hope that they are nobody knows right so if you're this developer if you're
1:12:21developing an app for the iOS or something like that in your apt depends
1:12:26on core data and you're you're hoping the user you're trying to tease you've
1:12:30actually got it in the store and supposed to be using Core Data Sync
1:12:33complete your users are running into these bugs that are like wiping out
1:12:37their whole library on the iPhone and then you know hopefully when it syncs to
1:12:42whatever is an iCloud version is what they had before and if not they've lost
1:12:46data and you don't know is Apple taking this seriously and you should wait wait
1:12:53for WWDC because there's good news coming but if you don't know if you just
1:12:57you you asking you get nothing back what is that what should you do
1:13:02should you wait anyway or should you decide I'm gonna bite the bullet and
1:13:05rewrite the whole thing from scratch in use something else and I feel like that
1:13:09uncertainty is worse it's like they're the worst situation that the developers
1:13:13could be in terms of where Apple should go I feel like with the iCloud stuff
1:13:19that developers are relying on I really feel like open maybe isn't the right
1:13:24word but they just need to iterate more quickly in terms of
1:13:28updates and in terms of conveying to developers where this is going right I
1:13:34think that would be a good change if they made I would be in favor of
1:13:39something like that would be fun to see them kind of adopted this new world in a
1:13:46different way
1:13:48here's another way to put it there's an old adage especially from the open
1:13:52source world to ship early and often and apples never been a ship early and often
1:13:56company Apple has been a work on it and keep it and do the do the often part do
1:14:02the inter a part but do it all internally and wait till it's ready and
1:14:05then ship I feel like with iCloud they did ship early right they they unveiled
1:14:11iCloud as early as they possibly could and some of the stuff like I said the
1:14:16key value storage stuff works great I think the backup stuff has worked great
1:14:20and I think it was worth the core data stuff obviously hasn't they did the
1:14:24early part but they haven't done the often part and I feel like they go
1:14:27together
1:14:28you suffer if you do the early without the often see how they change and their
1:14:36damn so what do you think Apple is going to do what do you think the rest of the
1:14:40year for Apple's show I I'm not a big believer in the iraqis thousand number
1:14:48one I don't think they should be even bothering with stuff like that I do
1:14:53believe that they will do something you will vary they will make available
1:14:58computer whether it's for health reasons are it's a sensor device which uses your
1:15:05iPhone to do interesting things that would be my number one prediction that
1:15:11tied to something they will release not the iraqis and the number two I think
1:15:15they they will do and they are probably thinking about is like how do they
1:15:23create a more experienced inside of violence like how to make all these
1:15:33applications in a talk to each other
1:15:37and and make the interest rates more useful and more contextual sorry I like
1:15:42how they started off with the notifications and become with
1:15:46notification type functionality becoming more center stage that is something
1:15:52there I I hope they're working on they should be working on and thinking about
1:15:58I think that would be my prediction for next 12 to 18 months that is the
1:16:04direction those two things I would love for WWDC I would love for the major
1:16:11announcements to be significant improvements to iCloud and maybe even
1:16:16secondarily and in her application communication writer in her application
1:16:21communication and I really do hope that that's what they're been working on and
1:16:28I really do hope that the things we saw last year with the little tweet sheets
1:16:33in the Facebook status update sheets are examples of what they were
1:16:40are working on a way to open up to third party developers write that they made to
1:16:46these two ones that they're gonna bake into the system but that hopefully I
1:16:52would love it and I S seven if something like that could anybody could have it so
1:16:56like Marco Arment could have a send it into the paper sheet that any app if you
1:17:02have Instapaper installed when you hit the share button to send Instapaper
1:17:06thing automatically shows up and then the URL that the app has wear whatever
1:17:12happened to Twitter client or email app or anything you hit this share their
1:17:19send Instapaper and Marco designed sheet drops down you don't switch to the apt
1:17:24this she drops down right in the app and lets you you know set which folder it's
1:17:29going to incite a title for something like that and send it and I i that sort
1:17:37of integration I think it's almost limitless what what did that things
1:17:41could be and it's you know definitely an area where there behind both Android and
1:17:47goes from seven which have things like that
1:17:50yeah and you know last point of our enemy John I think people who write
1:17:58about and I think their job has become much tougher in the post Steve Jobs
1:18:06Marty kaan competition landscape because not everything Apple is going to do is
1:18:13going to be great and I think you deserve a good for us to do think about
1:18:19diet and meet them constantly think about what they're doing wrong I think
1:18:24it's like a hard thing to do but like I think the blogging community doesn't
1:18:27talk much about the things they not doing well and often so I wish they
1:18:33would you know I think it's something which you know I think about a lot like
1:18:39i think is important to kind of remind them that they need to be thinking about
1:18:43the internet they need to be thinking about you know dan I they need to be
1:18:47thinking about how to build you know these new connected experiences and and
1:18:54I wish you know it would be good to have a more deeper dialogue with the company
1:19:01as well you know I think that's something we should talk about more
1:19:04often
1:19:04yeah that's my wishlist right leg I mean I'm not place not like I think about the
1:19:12world in that sort of way so i guess im thinking in in in in in with those
1:19:18parameters right now about everything it's you know it's funny because we just
1:19:24this past week had the three year anniversary of when the original iPad
1:19:27shipped and you know it just seems like crazy that it was only three years ago
1:19:33because it I can't I really can't even imagine what it was like going on an
1:19:37airplane and not seeing everybody holding an iPad 1 shape or another
1:19:41and the people who are don't have an iPad have you know some kind of iPad
1:19:45knockoff it seems crazy but on the other hand here we are three years in and it
1:19:52still is so hard to send something from one app to another other than just copy
1:19:58and paste witches you know it doesn't work for some things I feel like there's
1:20:04an under appreciation for the amount of work people actually want to do I'm
1:20:08saying from Apple's perspective the work that people want to do but that requires
1:20:13more integration between different applications you know that work on
1:20:21computers is no longer you know they came right from day one they had the
1:20:24numbers spreadsheet right but how many people really spend a man knows some
1:20:27people do but most people I know don't really sit down and spent hours working
1:20:31on spreadsheets anymore that's like twenty years ago people don't just open
1:20:35your iPad work on a spreadsheet it's this sort of back and forth interplay
1:20:40between applications and data that keeps coming in over the internet right now it
1:20:48is a lot of things going on right now I think even as even as I said today and I
1:20:58think about you know what does the weather look like man going forward like
1:21:04it's so hard to even project today like you know five years ago
1:21:112007 when the iPhone came he was fairly easy to see actually draw
1:21:19linear content conclusion as to where the mobile world was gonna go right like
1:21:24this is where everybody was gonna copy that design and that user experience and
1:21:30and now suddenly it's not as clear like the whole world either seems to be
1:21:35moving forward at a much more rapid speed art at the end at the same time
1:21:41it's stuck in the same place so just like a really hard time to figure out
1:21:45what's going on in technology I agree and it's you know that the three year
1:21:50anniversary of
1:21:51the iPad makes for a nice halfway point for the distance from the iPhone right
1:21:58so the iPad came three years after the iPhone so when the iPad shipped three
1:22:02years ago the iPhone was isn't still is new then as the iPad is today that makes
1:22:07sense
1:22:07six years ago was the iPhone three years and we had the iPad now for another
1:22:12three years later and the iPhone is certainly and and certainly iphone-like
1:22:17phones are there just that's just the baseline we just we just assume that now
1:22:22right I do feel like a very interesting juncture as to where we go next to keep
1:22:30talking about it and writing about it and it'll be fun
1:22:33who knows maybe I'll be out soon to see you in New new iDevice possibly 48 while
1:22:39I will look forward to seeing you save me a seat in the room next year
1:22:43absolutely home thanks for being here O'Malley you can always read more at
1:22:48qik.com everybody reads it every day and he's got the shortest Twitter hander of
1:22:52anybody I know thanks thank you John for having me it sort of it's wonderful to
1:22:58talk to you