The Talk Show

39: iOS 7 Deforestation


00:00:00   this week's episode of the talk show is brought to you by Backblaze online [TS]

00:00:05   backup $5 a month unlimited untroubled uncomplicated go to Backblaze dot com [TS]

00:00:12   slash daring fireball for more information [TS]

00:00:16   I saw you I saw your you're getting you'd you dig in deep on the PHP stuff [TS]

00:00:22   again I have and I you're gonna switch to nginx a stinking Imaginext [TS]

00:00:29   yes I why I don't give nobody named your software somewhere it's ambiguous [TS]

00:00:35   houseboats and genetics she's Christ this stupid spell that I i'm still like [TS]

00:00:44   I'm one of those people we're even if the project owner or the project [TS]

00:00:48   maintainer insist that they could get the correct pronunciation is a certain [TS]

00:00:51   way if I think the pronunciation too stupid I won't use it so like like [TS]

00:00:55   SQLite is one of those things where I think the the actual official [TS]

00:01:00   pronunciation and I believe is is a sequel light or something or is it [TS]

00:01:07   something weird that I thought was done so I did I don't use that same thing [TS]

00:01:11   with like gift vs Jeff ICQ and I don't really care of the correct pronunciation [TS]

00:01:15   is its gift was about to ask you how you pronounce Gia Lai pressing gift as well [TS]

00:01:20   and and [TS]

00:01:22   its I know that it stands for graphics interchange format so I feel like [TS]

00:01:27   there's a reason to stand on that and it ends it ends up that the guy who [TS]

00:01:31   invented it pronounces it Jeff and all the diff people say well if he invented [TS]

00:01:36   and he calls it Jeff it must be Jeff and I say no it's gift I don't feel like [TS]

00:01:41   this is like a George Lucas scenario I get some point that you got to override [TS]

00:01:45   the creator we're not changing the format know right I'm not I haven't [TS]

00:01:51   redefined what the gif interchange you know graphics format is I've been [TS]

00:01:57   rendered it technically you know some kind of incompatibility I'm just telling [TS]

00:02:01   you it should be pronounced gift exactly and at some point you have to say you [TS]

00:02:05   know what I respect you for creating this thing or working at the company [TS]

00:02:09   that created this thing but you're you're just wrong on this also Jeff [TS]

00:02:14   already is it think its peanut butter is kind of a crappy mass-produce peanut [TS]

00:02:18   butter but it is a very popular peanut butter whereas gif is out there for the [TS]

00:02:22   taking there is no gift it's unambiguous if you if you say that this image format [TS]

00:02:27   is gonna be pronounced gif than any time you hear judge if you know they're [TS]

00:02:31   talking about peanut butter and not an image format I'll go even further and [TS]

00:02:36   say hey look we've got a whole bunch of words in the English language that have [TS]

00:02:39   G and it's sometimes hard G sometimes a soft G but if you gonna make up a new [TS]

00:02:44   word with Ag why not go the unambiguous route and use the G in the Hartge format [TS]

00:02:50   where there is no other letter that makes that sound and if you want the [TS]

00:02:54   soft G sound use it jack and can also when you when you hear gift there's no [TS]

00:03:00   I'm big on how its spelt exactly exactly exactly I tell you to get a gift find [TS]

00:03:07   you don't even know what it is well how are you gonna write that down I don't [TS]

00:03:10   maybe I'll add an extra half I don't know but at least you'll be in the [TS]

00:03:13   ballpark [TS]

00:03:14   or at the worst you had an extra I'm one of those guys who like I I know people [TS]

00:03:21   say paying for the PNG format but I I stuck with PNG for a long time I think I [TS]

00:03:26   might even still said I don't get a chance to see it very often so not [TS]

00:03:29   positive on that but I still say PNG format for the ambiguity of reason I [TS]

00:03:34   think I don't know I'm not quite sure I think ping ping involved so late in the [TS]

00:03:42   game relative that I was already sort of working by myself most of the time by [TS]

00:03:45   the time PNG became widely used whereas whereas with Jeff and see if that was [TS]

00:03:54   what I was like collaborating working with people and so I had to say it'll I [TS]

00:03:58   don't remember saying PNG let you like working a whole loan you can you not you [TS]

00:04:05   can avoid saying everything out loud except when your podcast or speak [TS]

00:04:08   somewhere in my head though I think of it as a PNG yeah it just seems right [TS]

00:04:14   pincus already mean something computers and business people stole it to me [TS]

00:04:19   something even worse I'll ping you later talked about our action items they still [TS]

00:04:29   download they still so many things terrible speaking of business people [TS]

00:04:34   here [TS]

00:04:35   Windows Live they're they're like phasing out that brand and their faith [TS]

00:04:40   and their totally getting rid of the Hotmail brand saw something on Twitter [TS]

00:04:45   last night I went to bed about that i truly a billion people on some double [TS]

00:04:53   check I believe I know it was the largest webmail service for quite a long [TS]

00:04:56   time even long after gmail has released I believe it might still be the largest [TS]

00:05:01   or that Yahoo's [TS]

00:05:03   up their gmail has always been third place there but especially like [TS]

00:05:08   worldwide if you go past the USA heading gmail is more popular in the USA and [TS]

00:05:11   worldwide it gets worse 44 Gmail but it's crazy like Hotmail was the first [TS]

00:05:19   mass scale web and that name is now going to be totally gone but a Microsoft [TS]

00:05:25   change the name of their online consumer service [TS]

00:05:27   like every five years just like when to when did Windows Live start with like [TS]

00:05:31   with Xbox Live after that who knows what was at seven or eight years ago they [TS]

00:05:35   started that that's all gonna be gone and out of going to outlook.com and who [TS]

00:05:40   knows what else that's not very interesting doesn't have their shit [TS]

00:05:48   together in terms of getting acquisitions on brand like you know like [TS]

00:05:56   the hot nothing if your gonna do that why not do it years ago why wait 10 [TS]

00:05:59   years I'm not really sure microsoft knows what theyre branding is you know [TS]

00:06:04   they I think one of the problems they keep changing their own minds about it [TS]

00:06:07   and like over about five years ago he started really maybe even more than that [TS]

00:06:12   disorder really shutting windows in your face more like this [TS]

00:06:15   adding the word windows to the names of all the programs that they made their [TS]

00:06:20   run on Windows Windows Explorer Windows Internet Explorer and Windows Live like [TS]

00:06:26   things at the same thing with office so now it's like Microsoft Office Word [TS]

00:06:30   Microsoft Office Excel which is just kind of clumsy and I don't I don't [TS]

00:06:35   really know what the goal there was except like to beat people over the head [TS]

00:06:39   with the fact that its windows they are using an office at this is a part of but [TS]

00:06:43   I think there's better ways to do that I think people are really care anymore [TS]

00:06:46   clumsy yeah I've always interpreted that from the outside as being bomber bomber [TS]

00:06:51   thanks that Windows winner has Windows makes a lot of money and Windows clear [TS]

00:06:57   market winner [TS]

00:06:58   and so we just take him insisting that everything is Windows whereas it doesn't [TS]

00:07:04   even make any sense you know like I've said this before like 10 with this whole [TS]

00:07:07   thing where they contribute to call Metro after they lost in a metro and [TS]

00:07:10   they still call it you know when does but it doesn't even the whole thing with [TS]

00:07:14   the new UI is that it doesn't even involve windows I mean little window [TS]

00:07:20   lower lower case W windows I mean it was at least the name windows at least [TS]

00:07:25   applied to the software originally it was hey here's the thing you put on your [TS]

00:07:29   computer and everything runs in a rectangle that's called a window and you [TS]

00:07:33   can have a lot to you know and everything's in these records [TS]

00:07:37   overlapping rectangles called windows if they lost that long I'm even even back [TS]

00:07:43   with Windows CE and then became Pocket PC and then Windows Mobile 2003 read [TS]

00:07:50   that too but even that like it looked like windows but I think everything was [TS]

00:07:56   full screen once I think so I think it was sort of like Windows it it looked [TS]

00:08:02   like the windows Chrome but you couldn't couldn't make the windows over and they [TS]

00:08:05   they crammed in there was another example of them overusing the windows [TS]

00:08:08   brand in the windows theme of windows everywhere like they they crammed in the [TS]

00:08:12   start menu and crammed in like the little minimize and close buttons in the [TS]

00:08:16   title bars and so you really get looked like windows but it didn't really work [TS]

00:08:20   that way and it works very well [TS]

00:08:22   devices of that size and to me it makes even less sense for the online stuff [TS]

00:08:27   yeah because when I mean obviously know there are thinking of the word windows [TS]

00:08:32   in the lower case W way they haven't thought about that way for a very long [TS]

00:08:36   time you know they they own network now it's like a weird extra superfluous [TS]

00:08:43   level of higher tho branding lies where why not just emphasize Microsoft [TS]

00:08:48   right there is the thing that you can get that everybody's heard of and it's [TS]

00:08:52   already familiar and it you know you know it's it's a well-known popular [TS]

00:08:58   brand I mean I know for years and years in a Microsoft Worldwide Brands survey [TS]

00:09:04   was like top three ranked ahead of Apple and Google like up there with a Coke and [TS]

00:09:09   something else I never understood why they didn't emphasize that more because [TS]

00:09:14   you're right that they've been driving home the windows brand for four years so [TS]

00:09:19   hard but I don't think it really sticks of people get you ask people you know do [TS]

00:09:24   you have a Windows computer a bit more people would not really know what to say [TS]

00:09:29   to that but if you ask them if they had a Microsoft computer actually people [TS]

00:09:33   don't really care about the windows brand right so if you want something to [TS]

00:09:38   parlay your new product your new initiative here's a new thing we're [TS]

00:09:42   doing we're doing online services when I just stick with the company instead of [TS]

00:09:46   you know going two dollars even having Microsoft Windows Live now you've got [TS]

00:09:52   these two levels of branding higher everything's under Windows or Office [TS]

00:09:56   took your hard drive and put everything in one folder at the root level [TS]

00:10:03   hard cold shoulders right files right we'll have that one extra level of of [TS]

00:10:16   higher ticket doesn't make any sense they always have this kind of like you [TS]

00:10:24   kind of think something may be in the water up there and you'll like it just [TS]

00:10:27   seems like Microsoft lives in a slightly different reality than the rest of us [TS]

00:10:32   when it comes to things like branding and marketing of their stuff and it just [TS]

00:10:36   seems like you can tell that they like in their world of Redmond and their [TS]

00:10:42   various office campuses and everything like in their world where all those [TS]

00:10:46   people live and hang out and talk to each other this all makes perfect sense [TS]

00:10:50   and then when you when you get like some kind of a weird new commercial out of [TS]

00:10:54   there or some kind of weird new product and they come up with the rest the road [TS]

00:10:59   is kind of like [TS]

00:11:00   what a little bit off you know it's like if you ever spent any time in in western [TS]

00:11:06   Pennsylvania especially northwestern Pennsylvania in the Erie region almost [TS]

00:11:12   everything there is just a little bit off their [TS]

00:11:16   pittsburgh is a pretty nice place where western Pennsylvania Northwest I went to [TS]

00:11:22   college there and there's been quite a lot of time there it's you know [TS]

00:11:26   Microsoft could be headquartered there it's very much like the same kind of [TS]

00:11:29   just a little bit off his friends a little off to the side I was joking with [TS]

00:11:37   Amy the pittsburgh is a little bit likes the simpsons Springfield it's sort of [TS]

00:11:43   sequestered half half part of all mostly part of modern North American pop [TS]

00:11:50   culture but has its own stuff like and and the best example is the way that [TS]

00:11:54   Springfield as Duff Beer they've got the Iron City Beer and pizza which you can [TS]

00:11:59   buy nowhere else no one else carries Iron City Beer and in Pittsburgh it [TS]

00:12:05   everywhere its Budweiser and Miller and Coors all rolled into one yet pittsburgh [TS]

00:12:12   is is and I live every couple years I like Pittsburgh a lot it's it's a really [TS]

00:12:18   nice city in a lot of ways but yeah there are some things about their lake [TS]

00:12:21   or just kind of bizarre and but no one ever thinks it's bizarre to them it's [TS]

00:12:26   you know it's just that's how things are and most places but I feel like [TS]

00:12:31   pittsburgh has has more of a quirky personality than most cities do but [TS]

00:12:38   that's true of a lot of things in Pennsylvania in general in pennsylvania [TS]

00:12:41   is just kind of quirky [TS]

00:12:43   so what's it tell me something weird about you people are what's going on up [TS]

00:12:48   there [TS]

00:12:49   well first of all I think the whole place is made of cigarettes it's it's [TS]

00:12:54   just like you can just if you're driving anywhere within 20 miles of year you'll [TS]

00:13:00   smell cigarette smoke and the entire I mean I don't I don't know everyone there [TS]

00:13:04   smokes and I mean it's it's kind of a depressing place like it's the economy [TS]

00:13:09   of Erie has been pretty terrible for a pretty long time you know it's one of [TS]

00:13:13   those post-industrial places just never really recovered but everything was [TS]

00:13:16   outsourced the climate is awful it's way more snow than you'd expect based on its [TS]

00:13:23   latitude and it's it's just really miserable and it's kind of in the middle [TS]

00:13:30   of nowhere to so it has everything working against it but the people who [TS]

00:13:35   live in Erie people who are from Erie and include a lot of my family in this [TS]

00:13:41   actually left but people who live in Erie tend to be perfectly fine with it [TS]

00:13:48   and and not not recognized or not care that it's such a depressing place and a [TS]

00:13:53   lot of them have literally never been anywhere else like never left the Erie [TS]

00:13:57   area and it just fine as long as they smoke constantly I guess that makes it [TS]

00:14:04   ok so I don't I'm never going to cigarette guys wanna really know what it [TS]

00:14:07   does to you but you know that that makes it ok to live in the area so you know [TS]

00:14:11   whatever it takes [TS]

00:14:14   sure they're fine people very nice I would be interested in seeing a map that [TS]

00:14:21   shows like areas where smoking is still permitted in restaurants [TS]

00:14:29   pennsylvania's the Big Red Dot [TS]

00:14:33   you've heard james carville the former area guess is on TV now but clinton guy [TS]

00:14:41   but his description of Pennsylvania I think it applies both politically and [TS]

00:14:47   culturally but he said it [TS]

00:14:48   Philadelphia on one side Pittsburgh on the other and Alabama in the middle [TS]

00:14:52   that's that's pretty accurate as you know quite to win the state requires a [TS]

00:14:59   run that way you know you don't just campaign in pennsylvania campaign very [TS]

00:15:03   differently in Pittsburgh in Philly areas than you do in Harrisburg and a [TS]

00:15:09   new york is very similar to mean everyone thinks of New Yorkers who is [TS]

00:15:12   not from here from the side of the country everyone thinks of New York as [TS]

00:15:15   being like the city but in fact it's it's extremely diverse state that is a [TS]

00:15:21   very large state with lots of different political climates lots of different [TS]

00:15:25   types of people not to protect the places yeah right like the state [TS]

00:15:30   legislature New York is nothing like the city politics in the new york city and [TS]

00:15:35   the state can't get anything done because the status of incredibly diverse [TS]

00:15:38   that the state legislators can't agree on anything I think it's a little bit I [TS]

00:15:44   think pennsylvania's non-urban areas though are more people than new york's I [TS]

00:15:50   could be wrong or if if I'm not wrong if I am wrong about it being more like more [TS]

00:15:57   split like I feel like New York is so big it's you know it's clearly way [TS]

00:16:01   bigger population wise Dan Fillion Pittsburgh combined [TS]

00:16:07   may not even be that the non-urban areas in Pennsylvania are more populous it's [TS]

00:16:12   just that the urban area is in as populated enough to compensate the way [TS]

00:16:16   the New York City Kan in New York like I feel like when we get a republican [TS]

00:16:21   governor we get much more like a regular republican governor like you know just [TS]

00:16:27   like typical republican governors throughout the country as opposed to New [TS]

00:16:31   York where you get like a pataki whose you know a little bit more moderate same [TS]

00:16:37   thing with new jersey with [TS]

00:16:39   what's the name of that big guy Christie Christie chris Christie happen if that [TS]

00:16:45   sounds like he's a comic book character chris Christie signed a bill that if if [TS]

00:16:51   you're taking drugs with your pals and one of them as an overdose and you [TS]

00:16:55   report it you can't you won't be you won't get price you know your immune [TS]

00:17:00   from prosecution for having taken the drugs herself seems very sensible EADS [TS]

00:17:05   price that wasn't already yeah that's the thing is they can believe that [TS]

00:17:09   conservatives are giving the guy should for signing the bill that yes I can I [TS]

00:17:15   love the guys explanation to use like look I don't want anybody breaking laws [TS]

00:17:19   and anybody taking drugs but if you think it's more important to prosecute [TS]

00:17:24   someone for taking drugs than saving somebody else's life you know we're [TS]

00:17:28   gonna have a disagreement we don't get republicans like that anyway enough [TS]

00:17:36   politics now that we've lost all the listeners now that we've lost all of the [TS]

00:17:42   listings let me take the first sponsor break and tell you about back please [TS]

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00:18:02   don't let your day to die in a fire ball back it up they told me to say that but [TS]

00:18:09   it's I see it because they're Backblaze they've got the blaze I run a cycle [TS]

00:18:14   Darren firebomb anyway there you are all you want is Backblaze dot com slash [TS]

00:18:19   daring fireball that's where to cause this is the talk-show not daring [TS]

00:18:23   fireball but that's the URL that one got to give them what they want [TS]

00:18:27   kind of interesting [TS]

00:18:28   kind of interesting I thought that's a little nutty and then I thought you know [TS]

00:18:31   what that really gonna stick if I were listening to the show I would think [TS]

00:18:34   that's curious I would remember that backpage.com / Darron fireball here's [TS]

00:18:39   the things you wanna know they've got unlimited data they don't they don't [TS]

00:18:42   throw your data does not like get five gigabytes of space for some stuff like [TS]

00:18:46   that how much space you need that somebody get they support backing up [TS]

00:18:51   from external drives anything can connected to your system you can back up [TS]

00:18:55   to back please not just your home folder or something like that they use [TS]

00:18:59   military-grade encryption on their side its continuous backup it's not something [TS]

00:19:03   you have to remember to invoke hey I'm gonna go to a backup it's something that [TS]

00:19:07   once you have it configured and set up its continuous and that's really the [TS]

00:19:11   only way to do backups right because of you [TS]

00:19:13   murphy's law says that if you're only doing backups when you invoke the time [TS]

00:19:18   you need the backup is going to be the time that you're farthest away from the [TS]

00:19:21   last time you did one automatically they do finding files you can search they [TS]

00:19:29   have an iPhone mobile lab they have restore over the web you can restore to [TS]

00:19:35   a USB hard drive restore to a flash drive they they support eleven different [TS]

00:19:40   languages I bet most listeners of the show [TS]

00:19:42   speak English but they have a support for eleven different languages Online [TS]

00:19:47   Backup five bucks a month unlimited untroubled uncomplicated that's pretty [TS]

00:19:52   good line WWW dot Backblaze Backblaze dot com slash daring fireball thanks to [TS]

00:20:00   them a lot of things out that I wanted to add to that also they so first of all [TS]

00:20:04   that please use our been about these user for a couple of years I just [TS]

00:20:07   checked currently have 1.3 terabytes from my computer backed up and my wife's [TS]

00:20:12   computer I believe has about another 1.8 terabytes [TS]

00:20:15   over three terabytes of stuff you'd better come over the last couple years [TS]

00:20:18   and it's pretty great so she like it big photos that you know other other options [TS]

00:20:25   can be more expensive or unwieldy also one thing that's really great that I've [TS]

00:20:30   used before their service so I have a desktop and a laptop and I don't use [TS]

00:20:34   Dropbox for everything I have like small documents document in Dropbox but [TS]

00:20:39   nothing like really big and not all of my stuff [TS]

00:20:41   so what you can do is like I was I was away from home on time and I couldn't [TS]

00:20:47   get back to my computer is back to my Mac or whatever it's called this year [TS]

00:20:50   was not going through the airport extreme properly or something whatever [TS]

00:20:54   reason I couldn't access my files directly and I needed a file on my [TS]

00:20:58   desktop so I just went to Backblaze and pulled it off there on my laptop from [TS]

00:21:03   vacation and it was fun because because online backup your files and so it's [TS]

00:21:09   kinda like an infinitely size Dropbox for you you know you can go if you [TS]

00:21:12   forgot to bring a file with you on vacation you can go fetch it from your [TS]

00:21:16   back please [TS]

00:21:17   actually didn't know that it's pretty cool and that's why I believe that's one [TS]

00:21:23   of the headlining features of the iPhone app was released is the ability to that [TS]

00:21:27   from the iPhone to express that way you don't have to worry about syncing stuff [TS]

00:21:30   to your iPhone you to sort of pick and choose and access exactly and I can I [TS]

00:21:35   make a joke about their pun about losing their stuff in a fireballer blazer [TS]

00:21:40   whatever but the truth is if you're only backups are in your house you are at [TS]

00:21:44   risk of you know what if your house catches on fire what if you get rocked [TS]

00:21:47   right if you get robbed and you know burger comes in how they probably just [TS]

00:21:51   gonna grab anything that looks computer II including your hard drive yeah I [TS]

00:21:56   would say if you have any kind of reasonable upstream you know if you have [TS]

00:21:59   like you know if you're a star Michael 128 K upstream DSL then you know when [TS]

00:22:04   you gonna be careful with what you back up online but if you have anything [TS]

00:22:06   fashion that if you're in cable if you're an optical its FiOS you gotta do [TS]

00:22:11   this I mean it's it's online backup is awesome I that I will say that you know [TS]

00:22:15   that they didn't pay for you for me to say this but online backup is [TS]

00:22:19   ridiculously awesome and I've tried a few of the options of my favorite by far [TS]

00:22:23   as backwards so amazing I had no idea that you were a break their back plz [TS]

00:22:27   user I did not invite you to be my guest this week because I don't even know what [TS]

00:22:32   that would've been a pretty weak but it's a happy accident but smart sponsors [TS]

00:22:37   art guests and it's not a not entirely [TS]

00:22:42   coincidental that they that there are you aware of each other like most last [TS]

00:22:46   week with the internet people like exactly what did what else this week the [TS]

00:23:00   big thing I guess I am one of the big things is this all of a sudden like this [TS]

00:23:06   week there was like a spate of reports mark Gurman at 9 to 5 Mac was first and [TS]

00:23:14   then John Paczkowski it all things D and adam said Tori I know at Bloomberg all [TS]

00:23:23   sort of reported on iOS 7 being a little bit late behind schedule sort of under [TS]

00:23:30   the gun to get it ready to show at WWDC and have it ready to ship [TS]

00:23:36   presumably you know September October when a new iPhone maybe iPad or [TS]

00:23:41   something like that are coming out and be that it's one of the reasons behind [TS]

00:23:45   is that they're they're doing like a top-to-bottom you I overall I presume [TS]

00:23:52   you've read these stories I had and I mean first of all you know what is it [TS]

00:23:58   whenever something is reported to be behind that still you know six months [TS]

00:24:02   out you gotta wonder like what what is it actually running behind schedule or [TS]

00:24:07   is it just not the schedule to the reporter assumed or wanted yeah well in [TS]

00:24:11   this case i i you know and and all of them I think I don't know about Garmin [TS]

00:24:15   Garmin story in 925 my long and enduring that I didn't did not finish it he's a [TS]

00:24:20   good kid and he's doing really good work but that story had was a lot of words [TS]

00:24:25   for very little information but I will say and I don't I'm not the type of [TS]

00:24:30   person who get hung up on it but I started rolling my eyes at all of this [TS]

00:24:35   because I put all this in a branch discussion like a month ago and they all [TS]

00:24:40   they actually gave me credit both said Torreon [TS]

00:24:43   Skalski graciously said that it was first reported fireball but it was like [TS]

00:24:50   a month ago so I do I do I had did hear that and that was like a month ago that [TS]

00:24:56   it I was seven is behind not just in terms of like speculation but within [TS]

00:25:02   Apple it was behind where they wanted it to be in terms of and I think that in [TS]

00:25:09   actually affected the WWDC announcement date in terms of they were not a hundred [TS]

00:25:15   percent sure that it would be ready even show at WWDC until late April like I [TS]

00:25:21   don't think that they really purposefully like announcing WWDC only [TS]

00:25:26   five or six weeks before it the date in years past sometimes they've announced [TS]

00:25:32   in March and I think that if if everything had gone perfectly according [TS]

00:25:36   to schedule I think that they might have announced WBC a month earlier but that [TS]

00:25:40   it was you know where we sure that we're gonna have it in shape to show and then [TS]

00:25:46   whatever they show in June you know it's such a high-profile event but the Kino [TS]

00:25:50   and and they're expected to show iOS 7 and show details about it during the [TS]

00:25:54   keynote and until all the developers about it for the next few days so you [TS]

00:25:59   know it pretty much has to be feature complete and ready to demo what what is [TS]

00:26:04   that [TS]

00:26:05   six weeks from now five weeks and really soon and they don't have to give a [TS]

00:26:10   developer beta but it's weird if they don't because of the guy right telling [TS]

00:26:16   you about these new things like things that are different things that are new [TS]

00:26:20   and they want you to start working on it would be wit and usually they do usually [TS]

00:26:27   they have you know a developer beta you know that you if you're it you know [TS]

00:26:31   after the keynote you can sign and ADC in there's no I was 7 beta 1 or [TS]

00:26:38   something like that [TS]

00:26:39   exactly and also you know they they have to have it ready a couple weeks ahead of [TS]

00:26:43   the presentations they can make the presentation and make sure that's gonna [TS]

00:26:45   be solid and you know it's the developer betas of iOS and Mac OS 10 they are [TS]

00:26:53   betas I mean you know and it's it's the people who [TS]

00:26:58   somebody's always does it is because it's new and shiny now have to have the [TS]

00:27:02   newest shiny thing they go ahead and install it on their regular day-to-day [TS]

00:27:05   iPhone an hour after never let me forget you but your actual developer though and [TS]

00:27:13   you know what you're getting into you did that in Dec I did it for iOS 5 I [TS]

00:27:18   will never do it again and I reaction remember where I was when I gave you [TS]

00:27:23   should have at it we were in the lobby at the W [TS]

00:27:26   taxi going somewhere I thought but when we left the W I remember being in the I [TS]

00:27:32   think there were multiple should give indications that the lobby bar at the W [TS]

00:27:36   Hotel and this doesn't work but that's you know even given the fact that bug [TS]

00:27:48   enos is excusable and understandable and that's the whole reason that debate it's [TS]

00:27:52   not actually released it has to be there certain minimal functionality that has [TS]

00:27:56   to be there and and and you know and almost all of the headlining features [TS]

00:28:02   you know whatever those are going to be those have to be at least working it had [TS]

00:28:07   to be done but they have to be you know damnable to some degree they have to be [TS]

00:28:11   you know functional I was gonna be tough with syria functional I think it was [TS]

00:28:18   6010 series [TS]

00:28:23   Syria didn't come as as the WTC really seem like a 4.1 5.1 kind of thing that's [TS]

00:28:31   right that's right right right now that explains why that's right I'm looking [TS]

00:28:39   forward to 70 [TS]

00:28:40   I want to see what they do you know we we don't really know you know but we [TS]

00:28:45   don't really know how much is going to change since forestall been out because [TS]

00:28:50   he has been out for that long and so we know it's it's going to be hard to to [TS]

00:28:54   really look at seven and say well this was all joining I'd stuff like certainly [TS]

00:28:58   it's going to be a lot of difference but it hasn't been long enough to see the [TS]

00:29:04   full effects of what that major change in design leadership is going to lead to [TS]

00:29:08   end and to patch Caskey and Tori honors credit specially patch Caskey has [TS]

00:29:15   reported AllThingsD again I don't I'm not real good but anyway but a lot of [TS]

00:29:22   the so important shown us because I've linked to an enduring fireball and I [TS]

00:29:25   just presume that everybody out there who listens to this podcast listens to [TS]

00:29:30   reach my site too but podcast he had some quotes from sources which was new [TS]

00:29:36   likes people who obviously familiar with what they're doing with Iowa 7 talking [TS]

00:29:41   you know they didn't there's no names but you know it's still better than the [TS]

00:29:45   rest of us have like I you know I've talked to people but I've not talked to [TS]

00:29:49   anybody who let me quote them and I have not talked to anybody who's actually [TS]

00:29:52   told me anything specific about what what it actually looks like it's a deep [TS]

00:30:00   forest Ali's impossible to pronounce worker to rate money somebody on Twitter [TS]

00:30:07   favorite in it or something to somebody on Twitter us tonight said what's this I [TS]

00:30:12   hear about iOS 7 to deforestation [TS]

00:30:15   Apple [TS]

00:30:16   the wall street journal front-page scandal ahead tomorrow is gonna leave [TS]

00:30:23   the station here next year times pulitzer yeah I don't know you know and [TS]

00:30:28   it's hard I don't know I seriously AM I being coy I have not spoken to anybody [TS]

00:30:32   who's actually seen iOS 7 what the direction they're going and his I don't [TS]

00:30:37   know anybody who's actually seen it but I've heard is people who've seen people [TS]

00:30:41   who have seen it and know about those those filters that they put over the [TS]

00:30:45   funds security filters that you have to look be looking at exactly the right [TS]

00:30:50   angle to see it and i also know that this is in fact the first time they've [TS]

00:30:56   done that with iOS 6 in 543 that the people who had the permission to carry [TS]

00:31:03   the building before it was released on their personal phones outside the campus [TS]

00:31:09   did not have those filters right so obviously you know that that supports [TS]

00:31:14   what we hear from everyone else which is basically that it's a big change for a [TS]

00:31:18   66 didn't look that different six had like a minor refresh on some of the [TS]

00:31:22   greens and some of the coloring and some of the shading but it was a pretty minor [TS]

00:31:25   overall difference in appearance and if you are just looking across the bar and [TS]

00:31:30   saw someones phone on you wouldn't really noticed that was something really [TS]

00:31:33   different right but in this case sounds like they're prepared for that [TS]

00:31:37   particular how come and want to prevent that and you know so it's different [TS]

00:31:41   enough that you would notice 20111 comment i've gotten from a couple people [TS]

00:31:45   by email and Twitter here's one it's a tweet that I noted from a reader named [TS]

00:31:52   spin see what's so it's a CWI Tiziano man I hope your name right [TS]

00:31:59   he tweeted yesterday to me johnnie Ivan software I fear he might take the fun [TS]

00:32:07   out of the OS Mac software has always had elements of playfulness and that's a [TS]

00:32:12   sentiment that's perfectly express that I've a bunch of people have sort of set [TS]

00:32:17   like hey I you know this whole flat thing I kinda hate that term but this [TS]

00:32:21   whole flat thing and the anti ace is this all gonna be like no fun and i dont [TS]

00:32:29   think thats I don't think that's something anybody should be worried [TS]

00:32:31   about it I think that there's a difference between the sort of thing [TS]

00:32:41   zuber hence I don't know you wanna Corning this even of Game Center I mean [TS]

00:32:45   Game Center is one of the ones that they mention specifically like that it's not [TS]

00:32:49   going to look like a craps table anymore [TS]

00:32:51   Game Center was always like an extreme example of something really i mean it [TS]

00:32:59   was just really inexcusably bad because that was back from from the from various [TS]

00:33:04   softly into the Steve Jobs era and it was pretty clear they were at Steves [TS]

00:33:09   career that he did not really respect or understand the gaming market at all and [TS]

00:33:15   and that's like you know if this is what they think gaming felt card table from a [TS]

00:33:21   casino like that's that's that's their interpretation of video games it's like [TS]

00:33:27   it's so different from the actual role of video games and it's so betrayed a [TS]

00:33:33   deep misunderstanding or lack of respect of the gaming market right back that's [TS]

00:33:39   always been like that as a very extreme example yeah and I think that's a good [TS]

00:33:43   way to put it [TS]

00:33:44   and and that's again I don't know you know for all I know you know it could be [TS]

00:33:49   that the new look of Iowa seven is completely sterile and no fun and [TS]

00:33:54   unemotional and [TS]

00:33:56   robotic I don't know but I I don't think so I'd be very surprised at that because [TS]

00:34:00   I think the key word to keep in mind is or one of them is is emotion and Apple [TS]

00:34:07   is always designed for emotion that makes you do stuff they they make makes [TS]

00:34:12   you feel a certain way and I would say look no further than their product [TS]

00:34:15   marketing writer commercials and stuff like the new one that the latest one is [TS]

00:34:18   the one with the iPhone camera which i think is one of the best commercials [TS]

00:34:21   they've had in awhile [TS]

00:34:22   yeah and there's nothing silly about it like in the way that game center is [TS]

00:34:31   silly or the leather in the calendar APIs is silly it it's not silly but it's [TS]

00:34:39   definitely emotional and it's definitely there's playfulness and fun kids on [TS]

00:34:43   skateboards there's it's not dead serious either right I feel like thats [TS]

00:34:50   exactly what they've probably be going for it and less textured 3d depth look [TS]

00:35:02   and feel ya we have to consider to you know what what exactly their styling and [TS]

00:35:08   where the fun and playfulness and emotions should come from I mean if you [TS]

00:35:11   if they're gonna give the default UI kit widgets new default styles like they [TS]

00:35:18   kinda do with iOS 6 but you know they're going to a more severe version of that [TS]

00:35:21   then what that's going to affect our apps that use the default UI could wages [TS]

00:35:26   and I mean I I think I could argue and you would probably argue that you [TS]

00:35:32   probably shouldn't be looking to the default which is to provide a whole lot [TS]

00:35:34   of personality to your application you know if you're going to want to add that [TS]

00:35:38   emotion and personality or even if you're not the case never once has a lot [TS]

00:35:42   of stuff and has designed up these days you probably should not be using stock [TS]

00:35:47   appearances of anything you should be custom skinning almost everything a [TS]

00:35:50   custom-designed almost everything that youre abuses or at least we can the [TS]

00:35:54   defaults and if you look now like apps that use just the defaults don't show [TS]

00:35:58   any emotion they you know they don't show any don't show much playfulness [TS]

00:36:02   absolutes defaulted a look old and terrible [TS]

00:36:06   yeah and there's certain maybe there's some playfulness to it though let one [TS]

00:36:09   thing is that the default look across iOS has a lot of glossiness you know and [TS]

00:36:16   just starting even without bike on swear if you do nothing [TS]

00:36:21   your app automatically gets that fake U-shaped gloss top third and I know you [TS]

00:36:27   can suppress that you know there's a way that you can you appeal is filed you can [TS]

00:36:32   suppress that bite specifying something but you get that by default and most a [TS]

00:36:36   lot of contact that and all their apples icons have that you know they do eat dog [TS]

00:36:40   food on that if you look at it as far as it is not they've had a bit like [TS]

00:36:49   messages and phone and stuff like that they have this lhasa credit across the [TS]

00:36:53   top [TS]

00:36:54   you get it played in this system standard alert box that blue translucent [TS]

00:37:00   thing that pops up late when you need to put your Apple lady password in or when [TS]

00:37:06   it says hey you know you've got airplane mode on in this thing requires network [TS]

00:37:10   access to want to go to settings or cancel that that you know everybody's [TS]

00:37:14   seen that dialog box 10,000 times has that fake trend glossiness to it like [TS]

00:37:20   that I can guarantee you that going away I gotta know if they're going to [TS]

00:37:25   completely redesign the look at that dialogue but the glossiness is going [TS]

00:37:28   away any what I would love as a developer is for half of what I just [TS]

00:37:34   said to be wrong for you know what I would love would be enough of a refresh [TS]

00:37:39   of the default components that you can start using them again like it right now [TS]

00:37:44   if you release an app that uses default components it will it'll just because [TS]

00:37:49   the style is kind of outdated now a lot of that still looks like 2007 and you [TS]

00:37:55   know if you and I were six teams some of it they change some of the gloss to just [TS]

00:38:00   like reading and stuff like that but there's still quite a lot of it there [TS]

00:38:03   and you know I would love as a developer to have better defaults again or to make [TS]

00:38:10   it easier to customize those default like right now if you want to pop up an [TS]

00:38:14   alert dialog box like we were just talking about with a custom look on it [TS]

00:38:19   you have to make you have to re-employment the entire alert dialog [TS]

00:38:22   box yourself you have to complain all the behavior of it yourself and they've [TS]

00:38:26   been slowly integrating more you know the UI appearance stuff so integrating [TS]

00:38:30   more of that into the OS since I was five but they're still so many things [TS]

00:38:34   that are so fixed in their default style that the most you can do maybe as 10 to [TS]

00:38:40   them or replace the entire thing manually and you know if they if the new [TS]

00:38:46   defaults are kinda less heavy-handed with with their books with their default [TS]

00:38:52   looks default styles if their little bit lighter and simpler and if that's what [TS]

00:38:57   people mean by flat you know if they're little bit lighter and simpler then [TS]

00:39:00   it'll be better for everybody [TS]

00:39:02   it'll be better for developers it'll be less old looking for users and any [TS]

00:39:08   easier for designers to work with him I think we've gotten some hints already [TS]

00:39:13   about the the direction they're going and maybe the magnitude of it so one of [TS]

00:39:18   them is that the podcast at the Apple podcast app is called pop yes and the [TS]

00:39:24   the new version that came out a couple weeks ago is not just like a bug fix [TS]

00:39:30   release compared to the original version you know they got famously got rid of [TS]

00:39:33   the the the real to reel tape recorder interface which was that doesn't counted [TS]

00:39:41   and there's all sorts of arguments what counts as quote-unquote school market [TS]

00:39:44   but that's that's the school market is anything [TS]

00:39:47   I mean it actually looked like a 3d reel to reel tape recorder that's gone but [TS]

00:39:52   there's other things in the change just ask that a changes in there that like [TS]

00:39:56   the buttons have become a lot less 3d they don't look as much like physical [TS]

00:40:02   buttons on her bra on tape recorder from 1965 there just you know they're just [TS]

00:40:08   you know that a triangle foreplay and and you know I think for fast forward [TS]

00:40:12   and stuff like that if you look if you google for it like you know the changes [TS]

00:40:16   between them podcast app it's not radical it's not like unfamiliar it's [TS]

00:40:20   not like if you are already familiar with the old podcast app that now you're [TS]

00:40:24   lost in the new one it's you know just taking out some of the exuberance of the [TS]

00:40:31   fake device notice I think it's you know and I super down on on on this [TS]

00:40:38   commercialism but I do think though that it it taken to the level that it has [TS]

00:40:42   been in turn the apps it's dishonest and a lot of times it's unnecessarily clunky [TS]

00:40:49   that's that's a thing where it gets in the way like people people often cited [TS]

00:40:53   find my friends and it's crazy letter thing as as being like the epitome of [TS]

00:40:58   bad secure more visible I don't really think it was that bad it was just the [TS]

00:41:01   skin and it didn't really interfere with how you use the app it was just that [TS]

00:41:04   sort out the toolbars look but the podcast app that giant real real feeling [TS]

00:41:10   that was actually interfere he was taking up too much space things like [TS]

00:41:14   gestures didn't work that the speed knob thing didn't work well you'd expect it [TS]

00:41:19   to and it was hard to use like that's when actually is a problem and it's [TS]

00:41:23   dishonest here's a perfect reason why I used the word dishonest because if you [TS]

00:41:27   have a real reel-to-reel tape or any sort of tape [TS]

00:41:30   you have a real limiting factor in terms of seeking to go ahead like if you have [TS]

00:41:37   an hour long podcast and you know that the part that you're interested in is [TS]

00:41:41   like 45 minutes in with you and your at the beginning you've got to wait and [TS]

00:41:47   hopefully you know in a fast forward can only go so fast it's gonna shred the [TS]

00:41:51   tape right and you gotta wait to get there [TS]

00:41:53   well there is no one of the great advantages of going digital with video [TS]

00:41:57   and audio is we no longer have to do that right and so using that is the [TS]

00:42:01   metaphor it's a false metaphor because you're all the limits that apply to [TS]

00:42:06   actual to tape or to a strip of film if you wanted to do that and and have liked [TS]

00:42:12   you know carry that analogy to a video player and have a film projector none of [TS]

00:42:16   those it doesn't hold up right that's why that's always been my complaint with [TS]

00:42:21   calculator app so I always prefer silver instead because they they were just [TS]

00:42:27   mimic this old type of devices the old calculators that would have his one line [TS]

00:42:32   of of digits and their billing no no real backspacing ability that you can't [TS]

00:42:37   like it [TS]

00:42:38   hundred-plus and I go back at that number you know there's all these stupid [TS]

00:42:42   limitations of real calculators were carried on exactly directly to computer [TS]

00:42:47   calculator perhaps to almost all of them are very few that have broken it and [TS]

00:42:52   where a soldier is like rethinking the entire way [TS]

00:42:57   rethinking what a calculator is because now its computer and you don't have to [TS]

00:43:01   do all that old crap that used to in there and you don't have a limitation [TS]

00:43:04   that used to have an excuse and gets in the way when it starts bringing in those [TS]

00:43:09   invitations unnecessarily yeah that's a good example says the guy who still [TS]

00:43:15   loves peek out but I agree with you disagree with you [TS]

00:43:19   but that's for me the reason and and the main reason that I i i agree is that if [TS]

00:43:24   I was doing something that would involve more than just one you know a couple of [TS]

00:43:29   digits multiplier something like that I probably would use salt silver instead [TS]

00:43:35   of precalc like for you know it's a neat middle ground between what what I might [TS]

00:43:41   have in the old days gone to a spreadsheet for as opposed to exactly [TS]

00:43:43   where that I just want to multiply two numbers together I'd still works [TS]

00:43:48   perfectly for me to pick out to create a good example to I think of where Apple's [TS]

00:43:58   going and why I don't think people who are worried about the fun or the [TS]

00:44:01   playfulness being taken out of the OS I think it's needless is if you go in load [TS]

00:44:07   apple.com and I think that these have been up for a couple of weeks out [TS]

00:44:10   obviously anybody listening to this show you're somehow this you know I can't do [TS]

00:44:15   it but if you go unload apple.com now in two different tabs wants to get the iPad [TS]

00:44:21   hero layout and wants to get the iPhone hero [TS]

00:44:25   you can see some of the apps third party apps that Apple is celebrating so on the [TS]

00:44:32   iPad 1 they've got two outs I'm not sure what the one on the right is it some [TS]

00:44:36   kind of photo app but it's mainly a big photo of a little girl playing in a [TS]

00:44:42   tender and the balloon or something like that but it's you know it's there [TS]

00:44:45   because it shows the color in the happy kid [TS]

00:44:48   but if you look at the elementary school gym parachutes yes I'm like that but if [TS]

00:44:52   you look at the UI around it though is no 3d depth to it looks good but it's [TS]

00:44:57   like just a translucent overlay to put text and some now very it is flat but [TS]

00:45:05   it's you know it's attractive and then the other app that they're showing [TS]

00:45:07   they're showing letterpress which again is not really flat it actually does she [TS]

00:45:13   and you could see it in the screenshot it does use depth when you play at I'll [TS]

00:45:18   it pops off the screen [TS]

00:45:20   three-dimensionally and you know so it's flat rice a flats not quite the right [TS]

00:45:24   word but famously it it's relatively unadorned and minimal but I think [TS]

00:45:30   anybody who's played letterpress would realize that it's it's a it's a very [TS]

00:45:35   playful and fun [TS]

00:45:39   interface it's you know it's perfectly appropriate for a game you know but in a [TS]

00:45:43   way that is not at all like you know Game Center visually [TS]

00:45:51   letterpress achieves a lot of fun and playfulness with with gesture response [TS]

00:45:56   and animations and you know that everything is very tactile and it can be [TS]

00:46:00   tactile without being without looking like a textured but you know something [TS]

00:46:05   is certainly there are some design challenges there with with usability and [TS]

00:46:09   getting people to figure out what's touchable what's draggable but adding [TS]

00:46:14   water presses is a great example to show that it can be done in the in the flat [TS]

00:46:18   aesthetic you know it can still be done and you know you don't have to make [TS]

00:46:23   everything look like a 3d textured button for people know that they can't [TS]

00:46:25   touch it and if you look at the iPhone hero its three apps they show one [TS]

00:46:32   built-in photo app and again i think thats just to put a photo up there [TS]

00:46:36   but you know not not a particularly school Norfolk design than the to third [TS]

00:46:42   party apps I don't know what the photo one is you know that is the Tumblr app [TS]

00:46:48   oh is it ok wow yeah so there you go I see I don't use that I didn't know and [TS]

00:46:56   then there's the its own notes note-taking app called catch that I [TS]

00:47:01   actually just checked out last week not entirely flat you know it's it's but it [TS]

00:47:08   is more flat done a lot of apps you know it's flatter maybe that's the better way [TS]

00:47:12   to describe like I think the trend it's not flat design it's not windows 8 style [TS]

00:47:17   completely flat no textures no gradients it's just glad ur here and looking at [TS]

00:47:23   the shot with which shows the issue is a full-screen photo in the in the camera [TS]

00:47:28   roll but with the toolbars showing and and so it has these like semi [TS]

00:47:33   transparent glossy toolbars overlaying this photo and to me that looks old like [TS]

00:47:40   that like I think I think we've seen for a while as though is that the default UI [TS]

00:47:45   kit styles are out of style and they've been holding on you know I was 6 did a [TS]

00:47:50   slight tweak they've been holding onto them still a bit too long but even like [TS]

00:47:54   if you go back to the iPad hero layout I think one of the reasons they didn't put [TS]

00:47:58   anything there that uses default which its is because you like it on the iPad [TS]

00:48:02   has always looked I didn't mean it's it's always been you know if if you use [TS]

00:48:07   the default UI kit navigation bars on top or if you use the default alerts [TS]

00:48:12   like it's always look like a scaled-up version of the iPhone is no it's never [TS]

00:48:16   really come into its own if you use the built-in stuff and a lot of it just i [TS]

00:48:21   think is ugly like 10 things I love most with doing the magazine's app was that I [TS]

00:48:26   finally could could really replace the popover chrome is that the default pop [TS]

00:48:31   over crime which has which has a border of a navy blue gradient thing you know [TS]

00:48:36   framing something with the deep shadow instead of the middle of it that should [TS]

00:48:41   always look like a hack and until iOS 6 you could not fully replace it I was 5 [TS]

00:48:46   you could change the current you're stuck with that weird inset shadow [TS]

00:48:49   and six you could finally hide the shadow also and and so you can fuck like [TS]

00:48:54   I think the popovers are some of the best looking for some of the best [TS]

00:48:58   looking interface however I've ever done because well I tried to limit it to [TS]

00:49:02   actually true and you know you're talking about the ones you get for the [TS]

00:49:05   footnotes for any pop over I replaced every popular in iowa and in the [TS]

00:49:09   magazine that for iPad in fact Michael with that was tonight show any default [TS]

00:49:14   chrome ever and the only time I do show default chrome is logging in to [TS]

00:49:19   Instapaper add some text inputs and an alert box if you do it wrong and then if [TS]

00:49:24   you if you subscribed and I have to show the system's in-app purchase dialogues [TS]

00:49:28   which looked completely out of place in the rest of the apt my goal there was [TS]

00:49:32   like to make this look well-designed I'm going to have the entire at just be [TS]

00:49:36   custom designed and that alone looks better than if he just uses the default [TS]

00:49:41   probably look look horrible I think it's a great design in the abstract I love [TS]

00:49:47   popovers as opposed to and I i've I think that the popover should be used a [TS]

00:49:52   lot more in iPhone apps not just iPad apps like me too I wish I could there's [TS]

00:49:58   there's tons of developers who have made their own pop over class for iPhone [TS]

00:50:01   because there because Apple's popular class only works on iPad when I think [TS]

00:50:05   that the iPhone maybe just because it's called phone I think maybe like back in [TS]

00:50:13   2006 when they were cranking out and waiting on that initial design I think [TS]

00:50:20   they got to cut up thinking about it as a phone and in traditional phones every [TS]

00:50:24   time you got a new menu in new screen and everything [TS]

00:50:27   so many things are an entire screen and you go in and do it they just look at [TS]

00:50:32   like when you do talk a Bluetooth and you go to set a Bluetooth and you get an [TS]

00:50:39   entire new screen just for a checkbox to toggle Bluetooth now I i do think it's [TS]

00:50:47   important to have that checkbox bein nice big fat target like big 44 pixels [TS]

00:50:51   three dimensions myspace some friendly target but you know why not just a [TS]

00:50:57   popover that comes underneath it when you hit Bluetooth and settings that [TS]

00:51:01   would you know give you the check box yes I think I think this might change in [TS]

00:51:07   the future as phone screens get bigger yeah you know the iPhone 5 already gave [TS]

00:51:11   us tons and tons more real estate and then we'll see you know my prediction is [TS]

00:51:14   gonna have a bigger screen iPhone fairly soon [TS]

00:51:17   you know we'll see if that actually happens or not I think I think that the [TS]

00:51:21   hint that took it on the earnings call [TS]

00:51:23   sounds like it might be happening soon and you know I think as we see a mean [TS]

00:51:28   one of one of the great values of bigger screen devices including the crazy [TS]

00:51:33   fabric that everybody hates except for all the people who keep piling them [TS]

00:51:36   works as a lot of them one of the great things about them is that you can bring [TS]

00:51:41   you have more space to bring in some of the conveniences of tablets and tablet [TS]

00:51:46   interfaces and you know you aren't limited to just very very deep [TS]

00:51:51   navigation stacks of full-screen things are a little phone screen but to your [TS]

00:51:56   point from a guy do you think that the iPad has suffered all three years of its [TS]

00:52:00   life from having default default krone that really originates with the 2007 I [TS]

00:52:06   know yet the scales all wrong like like my I can't even look my the screenshots [TS]

00:52:12   of my first version of Instapaper for iPad are unbearable for me to see [TS]

00:52:17   because it was just blowing up the iPhone interface it was everything that [TS]

00:52:22   you would never do today if you were if you were just heading into it ever I did [TS]

00:52:27   everything wrong and that first version in half an iPad yet I just before anyone [TS]

00:52:32   had iPads so it would be there on day one and as soon as it was out of [TS]

00:52:36   realized oh man this is I got some work to do [TS]

00:52:39   I had forgotten that you're the guy who did Instapaper it's been so long I [TS]

00:52:48   totally forgot about that that the other weird thing about the evolution of iOS [TS]

00:52:55   over the years because now you know it's been six years right this is six years [TS]

00:53:00   since we've had the original iPhone is that if you compared to Mac OS 10 Mac OS [TS]

00:53:06   10 has undergone numerous athletic weeks every you know two or three revisions [TS]

00:53:13   are so you know and it's slowly evolved what the default look and feel of the [TS]

00:53:18   system is every couple of years and has never gone this long not six years with [TS]

00:53:25   so many of the elements looking exactly the same and but if you look at the way [TS]

00:53:31   that like you know whenever there has been a visual refresh in Mac OS 10 like [TS]

00:53:36   the time that they got rid of brushed metal and just replaced everything with [TS]

00:53:41   you know that the non brushed metal windows the brush metal windows all of [TS]

00:53:45   them to all of a sudden looked exactly the same which is you know and in some [TS]

00:53:50   ways in terms of like the textures in the actual pixels you see on screen a [TS]

00:53:54   pretty that was a pretty major change but nobody who was a Mac user was lost [TS]

00:54:00   or confused or oh my god where is everything I don't know how to use my [TS]

00:54:05   computer like that's to me is what I think they're going to do with iOS 7 [TS]

00:54:10   like I don't think that's the other concern i've seen out there that all my [TS]

00:54:15   God my parents my just got my parents and iPhone last year and now they're [TS]

00:54:20   going to get an automatic upgrade Iowa seven and then they're gonna call me and [TS]

00:54:25   they can't find anything right I don't think it's going to be that type of I [TS]

00:54:29   don't think that's what they're working on at all I think it's like when they [TS]

00:54:32   change the way the windows look [TS]

00:54:34   costs 10 right right there still a red button up in a corner they used to close [TS]

00:54:38   the window you know there's still an Apple menu up in the top left corner [TS]

00:54:43   where you go to get to System Preferences stuff like that I think to [TS]

00:54:47   you know you can look at the trend that they've been doing with OS 10 design but [TS]

00:54:52   did not call anymore I still like all those tend to me it immediately it [TS]

00:55:01   emphasizes the word mac whereas otherwise with OS and iOS iOS is it the [TS]

00:55:06   middle of it and I it doesn't have to think about which one is wet right [TS]

00:55:10   anyway with with Mac OS 10 makin' brackets there I think the trend has [TS]

00:55:16   been very clearly towards less ornamentation the most part and and [TS]

00:55:21   making the default chrome be less visually noisy and make it making it [TS]

00:55:26   easier to ignore or forget about and iOS was started out being the complete [TS]

00:55:32   opposite of that with all these very heavy-handed visual crime as all the [TS]

00:55:35   defaults and so if you know as early as they move towards a more subtle default [TS]

00:55:42   look then you know people who who make custom design apps are still gonna make [TS]

00:55:47   very high personality designs that's not going to be a risk but it'll it'll just [TS]

00:55:53   make everything else a little bit less saccharin [TS]

00:55:58   yeah that's a good way to put it so I yeah I think we're on the same page in [TS]

00:56:05   terms of the scope of this sort of redesigning we're gonna see I don't [TS]

00:56:09   typically I i this is the last point on making this is I don't typically do that [TS]

00:56:14   game where you read into Apple's invitations the design of the invitation [TS]

00:56:20   and try to interpret that what it means about what they're going to announce [TS]

00:56:23   but I know a lot of people have taken this whole flat you I you know that [TS]

00:56:28   they're gonna get rid of this and then they look at the WWDC logo yeah and they [TS]

00:56:34   say that must be the direction they're going and maybe there's something to [TS]

00:56:37   that you know the one thing I notice with that it's a stack of these vibrant [TS]

00:56:43   primary color gels yeah like app shapes right though that the the Round Rock the [TS]

00:56:51   icons like if somebody cut out a Nikon shape out of lighting gels and stack [TS]

00:56:56   them up right but they're not you know there's no gloss on but there is death [TS]

00:57:02   right and there is translucency so I you know again I don't throw the baby out [TS]

00:57:09   with the bathwater I don't think that you know I really really would be [TS]

00:57:12   shocked if they went full on like like Windows 8 no depth chart me no i didnt i [TS]

00:57:18   didnt i didnt notice that until now but now that you mention looking and on the [TS]

00:57:21   corners unless I love you can see there is there are shadows between each layer [TS]

00:57:26   so it does show death that this isn't just a pile of of lighting gels are [TS]

00:57:30   better just flattened have no meaningful death this is a pile of suck it more [TS]

00:57:33   likely depress tiles right because they know it's a stack of things that have [TS]

00:57:36   some depth to them but the things themselves are flat interesting yeah it [TS]

00:57:43   really is an indicator I'm stealing from our friend Brad Ellis craig used user [TS]

00:57:49   interface designer now at Pacific but he is that line I've heard from him is [TS]

00:57:56   if you're gonna have something stacked visually on the easy access in your UI [TS]

00:58:01   and its gonna have a shadow it doesn't have to be four inches off the surface [TS]

00:58:05   like just just a tiny little bit goes a long way whereas it you know i think [TS]

00:58:12   that that original 2007 iOS designers everything if it's if it has a shadow [TS]

00:58:18   it's like four inches of shadow right exactly now and six actually made that [TS]

00:58:23   worse six made the shadow depth bigger on some things and even added shadows [TS]

00:58:26   where there weren't any before like under under navigation bars above [TS]

00:58:30   toolbars there's now a by default there's a shadow there and and before [TS]

00:58:35   sex that wasn't there [TS]

00:58:36   me take a take a break here in and thank our second sponsor our second sponsors [TS]

00:58:44   very interesting company transporter company name the product and company is [TS]

00:58:50   connected data and is a team you go to the website you can check it out they [TS]

00:58:56   they tell you this is the team that originally made the Drobo and what [TS]

00:59:00   they've done is they've they've the team that made the Drobo it's got together [TS]

00:59:04   and they've made it things it's a device you buy it is called the transporter the [TS]

00:59:08   physical device that you have in your hand but a hard-driving you connected to [TS]

00:59:14   the Internet and you sign up with transporter and that drive is accessible [TS]

00:59:20   any winner [TS]

00:59:22   so and and they'll say this to its not like I'm mentioning Dropbox and it's [TS]

00:59:26   it's own kuthe because you know sort of a computer competitor know they actually [TS]

00:59:31   it's sort of like having your own private Dropbox they sent me one as a [TS]

00:59:37   pet let me try it out and it works great [TS]

00:59:41   it's it's very simple to setup you buy it you just plug it in [TS]

00:59:45   you install the software on your computer and it's like you have your own [TS]

00:59:47   little private Dropbox and so instead of cloud access being the access is [TS]

00:59:55   everywhere and where is your stuff stored is I don't know it's out there [TS]

01:00:01   the where is my stuff stored is right here in you know where it is and so [TS]

01:00:06   there's a privacy layer and the cloud aspect that they've solved is punching a [TS]

01:00:10   hole through your local network to the Internet at large so that you can access [TS]

01:00:17   the stuff from anywhere and what you can also do is if you anybody else have you [TS]

01:00:23   sign up for their service you don't have to buy the transporter you can just go [TS]

01:00:27   to their website and sign up for an account once you're signed up I can [TS]

01:00:31   share stuff with you from my transporter and you can access it on a folder by [TS]

01:00:37   folder basis so I could just say just for this folder invite Marco and then [TS]

01:00:42   you're in and you can you can use it if you have a transporter yourself then [TS]

01:00:49   it'll also mirror it'll sync to your device the shared folder so that you'll [TS]

01:00:54   be faster if you to access when you're at home because it'll be right there on [TS]

01:00:59   your local network [TS]

01:01:00   if you have two of them you can mirror them so that you could say have one at [TS]

01:01:05   home and one at your office or one at your parents home or something like that [TS]

01:01:11   and it'll mirror both of them and it's effectively like backing up the data [TS]

01:01:18   that you have on one transporter will be exactly the same on the other one really [TS]

01:01:23   really simple the big pitch is that it's private because they don't have access [TS]

01:01:28   to any of your data your data is only stored on your actual transporter [TS]

01:01:34   devices which are completely under your control so for some people that might [TS]

01:01:38   just be personal privacy like stuff that you just don't want to put on Dropbox on [TS]

01:01:43   some kind of cloud-based service because you don't trust it or you know for [TS]

01:01:46   whatever reason for a lot of people though it's actually a legal type issue [TS]

01:01:50   if its medical data and stuff like that and you have these days lost to comply [TS]

01:01:54   with you have to have physical control of where the stuff is stored so you get [TS]

01:01:59   cloud style access from anywhere over the web or on your Mac or Windows [TS]

01:02:04   through the transporter software which you know put the folder right in your [TS]

01:02:07   binder [TS]

01:02:10   so you can see it on but you get the privacy of storing your data on your own [TS]

01:02:17   hard drive so it's really really interesting works great [TS]

01:02:23   they have apps for the iPad iPhone no surprise you can use it it's great for [TS]

01:02:31   stuff like storing and sharing photos all sorts of stuff like that and you get [TS]

01:02:35   to put your own hard drive in it so you can have as much data as you want this [TS]

01:02:38   big hard drives you can put in it as much data as as you can store it's [TS]

01:02:43   pretty cool very cool see what I like about this is that they they don't need [TS]

01:02:48   to like act in denial that Dropbox exists exactly a lot of things are like [TS]

01:02:55   you know you hear about something illegal water and I just use X you know [TS]

01:02:58   and and access better or free or whatever and in this case I think this [TS]

01:03:03   is like this is really concrete advantages over Dropbox and so they [TS]

01:03:07   don't they don't have to like hope you don't hear about Dropbox that's exactly [TS]

01:03:11   that's exactly why I brought it up let me tell you what to do to find out more [TS]

01:03:16   here's the URL it filed transporter dot com slash talk file transporter dot com [TS]

01:03:24   slash talk they have an overview video [TS]

01:03:27   good video it's very short but it really you know it it gives you the gist of [TS]

01:03:32   what the heck they're doing why you do it very very succinctly and they have [TS]

01:03:36   three different configs to buy and the first is when I was sort of going on [TS]

01:03:40   which is the zero terabyte model you supply any 2.5 inch drive at 299 bucks [TS]

01:03:46   but you could also if you want just save the hassle you can buy a one terabyte or [TS]

01:03:51   two terabyte version that will just ship with a drive already in it for [TS]

01:03:56   299 or 399 respectively and the most important thing for listeners of this [TS]

01:04:04   show you can save 10% by using the discount code talk ta el que all lower [TS]

01:04:13   case after you select your model of transporter they want to buy so go there [TS]

01:04:18   if you're interested you want to buy one but your cart and use the discount code [TS]

01:04:25   talking you'll save 10% oh and the other thing I should definitely mentioned to [TS]

01:04:29   is it's sort of an apple like model where their business model is selling [TS]

01:04:35   used these transporters right you buy it you by the tank for 199 299 399 use the [TS]

01:04:40   code save 10% talk but there is no charge for the service you buy the thing [TS]

01:04:46   and then it just works and so if you want to share it like if you're sharing [TS]

01:04:49   with clients or friends or something like that who don't have a transporter [TS]

01:04:52   doesn't cost them any money to sign up for the service so there's no monthly [TS]

01:04:56   fee just buy the device and then you get to use it [TS]

01:05:01   my thanks to transporter first one tradition and see what else we got Winky [TS]

01:05:07   Winky apt as creepy as it sounds yet it isn't what it sounds like week is is a [TS]

01:05:16   nap somebody's developed for Google glass that lets you take photos by [TS]

01:05:20   winking so you don't have to say okay glass take a photo you your eye and it [TS]

01:05:26   starts snapping photos [TS]

01:05:28   you know i i think you can I mean I think every generation as we get older [TS]

01:05:36   looks at you know the new to the newest technology at some point in their lives [TS]

01:05:39   and says I don't understand why anybody would want that that's going to be so [TS]

01:05:44   problematic for our culture whatever and I and maybe this is my moment to do that [TS]

01:05:49   but I just can't understand Google S III don't understand why anybody would want [TS]

01:05:56   to wear them on their face all the time I don't understand why any [TS]

01:06:00   right-thinking person would trip would trust Google with all that extra data on [TS]

01:06:02   them [TS]

01:06:03   and I don't understand why Google thought it would be a good thing for [TS]

01:06:08   society and everybody started wearing these things and then there's so many [TS]

01:06:11   problems including the picture taken aspects of like you know that there's a [TS]

01:06:15   problem enough for you kind of don't know if someone's paying attention to [TS]

01:06:18   you even for looking right at you sort of end the secondary problem of like now [TS]

01:06:23   it's even easier than it was and it's we've already made it pretty easy as a [TS]

01:06:26   society to take photos and videos [TS]

01:06:29   covertly with our phones but now it's Google is trying to bring it even more [TS]

01:06:34   mainstream in a way that is even easier to take photos or videos of people [TS]

01:06:39   without their knowledge and and that's why I just think that's kind of creepy [TS]

01:06:44   in so many ways plus I mean you look ridiculous thing on but besides that I [TS]

01:06:49   think it's just it is kinda socially Canada gross I want to write about this [TS]

01:06:54   I have to get out of my system is sort of why I'm so down on Google class and [TS]

01:07:02   I'm not against heads-up displays in general right and I dot denying that [TS]

01:07:07   there's a bright future and that you know that amazing stuff is going to [TS]

01:07:12   happen in the next decade or two along the lines that this it's this particular [TS]

01:07:19   products in the current configuration that I just think is absurd [TS]

01:07:26   right and it gets back on if you listen to last week's show but like most [TS]

01:07:29   pointed out I wrote back in 2003 about the quote-unquote iPhone [TS]

01:07:35   and that I said it was like a New York Times story thats that claimed in 2003 [TS]

01:07:39   that Apple was working on a I think that they call the iPhone that ran a stripped [TS]

01:07:46   down version of Mac OS 10 involved apps like Sherlock and stuff like that and [TS]

01:07:51   then what they said was you know the article made it seem as though it was [TS]

01:07:55   something that might come out like next year and it wasn't true but that's [TS]

01:08:00   impossible there is no technology that would do it and I was right there was no [TS]

01:08:03   nomads lame right but it wasn't I didn't say that Apple would never be able to [TS]

01:08:09   make a device that would run a stripped down version of OS 10 and you know a [TS]

01:08:14   cell phone or something like that and that would have suffered like that what [TS]

01:08:18   I was saying was impossible was that in 2003 that was impossible and that they [TS]

01:08:23   weren't working on anything like that and in fact they weren't right it was [TS]

01:08:26   they were working on a tablet type thing like that thing that eventually became [TS]

01:08:29   the iPhone was in some level of work but there was more like a had the idea that [TS]

01:08:33   was like a tablet the story they said wasn't true in 2003 wasn't true it does [TS]

01:08:38   seem funny in hindsight though because that is actually what they ended up [TS]

01:08:41   doing for years later it's the same thing with Google glass where I'm not [TS]

01:08:46   denying that there won't be cool and maybe even possibly useful wearable had [TS]

01:08:52   said type things eventually but this one is not this one is is is it is [TS]

01:08:59   ridiculous [TS]

01:09:00   it looks stupid it's a medical device doesn't like some kind of like enhanced [TS]

01:09:07   hearing and visual aid but not in a text not in the tech way in a medical [TS]

01:09:12   assistance way or something that you might have to wear for certain jobs you [TS]

01:09:17   know inspecting a plane at the airport runway wearing when these things of the [TS]

01:09:24   clipboard and you're right and and and i cant even see that that there are used [TS]

01:09:30   to especially the camera part that if you even if you look stupid I could see [TS]

01:09:36   it how it for certain people it might be useful to have a stupid looking camera [TS]

01:09:40   that we're like this over your eyes [TS]

01:09:43   so that you can get first-person perspective while you do something where [TS]

01:09:47   you want your hands free right like say you can make like the one that Google [TS]

01:09:53   even made like if you're gonna take a video I you jump out of an airplane with [TS]

01:09:56   a parachute [TS]

01:09:57   well i i dont you don't have a camera in your hands that's for sure and you you [TS]

01:10:02   you you can look at aspects of this and you can say okay well the technology [TS]

01:10:06   will get better in area acts so you know that's not going to be a problem for law [TS]

01:10:10   and I think you can look at especially things like size and battery life [TS]

01:10:14   because I okay well those will get better over time it will get smaller it [TS]

01:10:19   will look sleeker the battery life will get longer but I think I think the [TS]

01:10:24   social aspects of it are the big long-term what the fuck moment and you [TS]

01:10:33   know I guess you know and again I'm I'm right there with you or maybe it's just [TS]

01:10:36   that we're tooled getting [TS]

01:10:39   gently and we just you know stuck in the mud and where you know already [TS]

01:10:44   old-fashioned cause I could see how if you know you went back to the eighties [TS]

01:10:49   and told somebody about how all of us have little pocket computers with 34 [TS]

01:10:54   inch screens that we checked all the time and go out to dinner and you go to [TS]

01:11:01   the bathroom I'm gonna get my phone out until you come back and say well that [TS]

01:11:06   sounds like hell on earth [TS]

01:11:08   of everybody you know always looking at these computer screens [TS]

01:11:13   whereas I see it as my god it's a relief from boredom right it's great guy died [TS]

01:11:18   20 Mon I try never leave them at dinner with people I try never to be on my [TS]

01:11:22   phone while we're at the table together but if I'm out with one person and that [TS]

01:11:26   person gets up I usually take out my phone [TS]

01:11:31   yeah I do that and I can see how that's you know there's like a slope along the [TS]

01:11:39   lines of how far away is that from having your computer always in your [TS]

01:11:44   field of visual stream in your glasses that it's you know it's it's along the [TS]

01:11:48   same continue but to me that goes over this border that to me is just [TS]

01:11:53   ridiculous and you know we don't know how that's going to change over time [TS]

01:12:00   with generations and social stuff like I think there's this great video traffic [TS]

01:12:05   think it might have been by Dan Savage maybe I have to find it and put it in [TS]

01:12:13   your show notes but there is a free video where this guy was talking about I [TS]

01:12:18   think it was back with the the governor senator Weiner whatever it was he said [TS]

01:12:26   his pictures of his junk to people and they got out he was congressional [TS]

01:12:29   representative from new york new york city so there is a big deal about that [TS]

01:12:36   and and there it here in this video about it afterwards [TS]

01:12:39   continue to somewhere I gotta find it I think it's Dan Savage but I'm not [TS]

01:12:42   positive on that and and he basically said like you know yet today our [TS]

01:12:48   politicians are so afraid of pictures of their junk getting out that you know if [TS]

01:12:54   if it does happen then you're like well you know that's pictures of someone's [TS]

01:12:58   junk you know i i dont know you know try to deny it and at some point the tide [TS]

01:13:04   will change socially because everyone's having picture of their junk all over [TS]

01:13:07   the place especially if your honor and sending it all over the place I'm so [TS]

01:13:11   glad to know that this did not exist when I was younger [TS]

01:13:14   and eventually you know a politician can get up there and say yeah that's my job [TS]

01:13:20   you know of course we who cares [TS]

01:13:22   eventually the times will shift in in social tolerance of certain things that [TS]

01:13:28   that it will become normal and so I think with with my concerns with Google [TS]

01:13:36   glass of like it kind of sucks when you when you can't tell someone's looking at [TS]

01:13:40   a screen overlaid over your face or looking at you and it kind of sucks if [TS]

01:13:44   everyone can be taking pictures or video all the time and you can you can't even [TS]

01:13:47   tell if they're doing it or not you know all those things make me nervous but [TS]

01:13:53   having a cell phone in my pocket that can take a quick picture video makes [TS]

01:13:58   other people nervous especially older people into in other contexts [TS]

01:14:02   you know it's like everything we're doing is adding more things that make [TS]

01:14:06   people uncomfortable who are older or who are more conservative and we keep [TS]

01:14:11   pushing that boundary back in all these other ways we've been pushing it back [TS]

01:14:15   for four decades so maybe this is just the next step of that but I don't know I [TS]

01:14:20   i this this to me seems like a cross a line that that shouldn't be crossed and [TS]

01:14:26   I think we'd actually be worse off at that line was crossed but I don't know [TS]

01:14:29   why people are exactly the thing about camera phones yeah probably you know I [TS]

01:14:36   see my difference but that is and what's his name I don't know his name is the [TS]

01:14:41   guy who writes the OS news site [TS]

01:14:43   Tom hole where do Thoi you do you know who I'm talking about another site [TS]

01:14:50   Twitter reply to me yesterday after I had linked to the winky app and and and [TS]

01:14:59   my my only comment was fake quote from a hypothetical glass users ok glass led to [TS]

01:15:06   be creepy [TS]

01:15:08   and his Twitter thing was oh come on like because he's a he's have huge glass [TS]

01:15:14   enthusiasts he's super excited about class and and thinks that I am being [TS]

01:15:19   either like a pollyanna or some combination of a prude and a if it isn't [TS]

01:15:29   from Apple it's crap zealot which the Pollyanna part the approved part maybe [TS]

01:15:37   is true that's what we're talking about the apartment I would be so depressed if [TS]

01:15:41   Apple came out with Google Glasses exactly like this I would think I would [TS]

01:15:46   then thats in some sense it would be great then I got talked about this [TS]

01:15:49   before because man I nothing would be better for my reputation than for me to [TS]

01:15:54   have something to really dig into it just ripped apart on you know I don't do [TS]

01:16:00   it because they haven't released anything that i think is terrible you [TS]

01:16:03   know but they haven't even smaller for the iPod hi-fi was a massive flock but [TS]

01:16:10   who cares it was a speaker dock you know one it wasn't like a big PR problem for [TS]

01:16:14   them to speaker dock that was actually a pretty decent speaker dock just too [TS]

01:16:18   expensive but the difference and the difference in his reply me was so come [TS]

01:16:26   on like nobody's taken as a surreptitious picture before [TS]

01:16:31   like it's not happening all the time now and that is true people do sneak photos [TS]

01:16:34   you know and and you can be creepy by taking photos with your phone now but [TS]

01:16:41   there's a physical there are physical limitations to it right [TS]

01:16:44   like you you you have to be sly about it so yes somebody could take a picture of [TS]

01:16:49   you you know if you know some place where you don't want to be photographed [TS]

01:16:54   in you don't know it you may not notice them doing it you know [TS]

01:16:59   presumably you know especially if the flashes off on the computer obvious are [TS]

01:17:02   on the camera obviously but they have to be still have to work at it it's not [TS]

01:17:07   there [TS]

01:17:08   strapped to their forehead always constantly like I don't find it so [TS]

01:17:14   uncomfortable if I went out to dinner and somebody just had their phone up you [TS]

01:17:20   know in a position that looked like it was filming a video of the entire meal [TS]

01:17:25   and I don't know if they're exactly I don't know if they're doing it or not [TS]

01:17:28   but they're holding it up the entire time will tell me that's what it'd be [TS]

01:17:30   like going out to dinner with scoville with his glasses on glass on I guess I [TS]

01:17:37   have to say I think also it's worth considering if you are a user of Google [TS]

01:17:46   glass you know do you want Google getting all the information from your [TS]

01:17:51   face all the time right [TS]

01:17:53   you know do you want Google to know that you can look at the waitresses but and [TS]

01:17:58   what are they gonna do with that information like it there in advertising [TS]

01:18:00   there's people people think Google just does some of the stuff for the fun of [TS]

01:18:05   doing it and and some of the projects do seem like they're just kind of [TS]

01:18:08   engineering for fun although since Google+ come out on the company's focus [TS]

01:18:12   has been shifted you could help us be lessened in the company but at the end [TS]

01:18:17   of the day they gotta make this a business somehow to make it work with [TS]

01:18:19   the rest of their businesses and the way they're going to do that in all [TS]

01:18:23   likelihood is high time this an extremely deeply with everything they [TS]

01:18:29   know about you which is their business their business is to know as much as [TS]

01:18:32   they possibly can about you so they can charge more for the ads shown to you and [TS]

01:18:38   so when you look at it from that perspective [TS]

01:18:41   it just feels kind of dirty like we do I really wanted to go to know like every [TS]

01:18:47   minute of every day of my life what I'm doing [TS]

01:18:50   you know it's bad enough that I'm carrying a phone in my pocket right now [TS]

01:18:53   if you have an Android phone [TS]

01:18:55   they can already do quite a lot of that stuff today but it's it's different when [TS]

01:19:00   it's your face you know when your phone is this thing you can kind of put away [TS]

01:19:04   and and technology is such that phones can't really afford the battery problems [TS]

01:19:10   of keeping GPS on all the time so they only start like live tracking you [TS]

01:19:14   precisely yet but who knows in the future like you know there was a thing [TS]

01:19:20   this week with the Google now a burning battery time and that's exactly what I [TS]

01:19:24   was perfectly into the next thing well and there's a thing that there's a I'm [TS]

01:19:31   not even sure I completely understand the why of it like and the way that [TS]

01:19:37   knowing your location [TS]

01:19:39   helps Google's Sergey you ads and stuff better and spite of it obviously is not [TS]

01:19:44   even about advertising are creeping in really is an and you know this is why I [TS]

01:19:49   think it is so insidious because there's obviously usefulness to it where you [TS]

01:19:57   know in theory if they know where you are and you say hey I'm hungry and I'm [TS]

01:20:03   in the mood for pizza but I don't you know this is not familiar with this [TS]

01:20:06   neighborhood it's useful if they know where you are and can say you know [TS]

01:20:10   there's a well-regarded Pizza Place two blocks over to the left right and you [TS]

01:20:17   know and if they know even more about you and they know and you've you have [TS]

01:20:22   you know [TS]

01:20:23   Google+ the pizza restaurants that you've been to in the past and said I [TS]

01:20:32   like this one and I don't like that one that they can if they have millions of [TS]

01:20:36   users that they can correlate all of that and say given the type of pizza [TS]

01:20:39   that you've said you've liked before in the ones you've said you don't like this [TS]

01:20:44   is almost certainly a pizza place that you're going to like and that if it's [TS]

01:20:47   accurate and it works thats that is I do understand that is useful right that's [TS]

01:20:51   the whole program Google argument right well as useful sometimes you know it's [TS]

01:20:55   it's useful when you have purchasing intent and and so if you think about [TS]

01:21:01   these these examples and which people you know and that makes sense you think [TS]

01:21:05   the examples of where should I go eat pizza right now you know you have [TS]

01:21:09   purchasing intent and that's what this is Seth Godin to talk about this a while [TS]

01:21:12   ago as a video of it online somewhere but there is you know that's what Google [TS]

01:21:16   and our advertising model excels at and that's why Facebook's advertising model [TS]

01:21:20   sucks [TS]

01:21:21   advertising model excels at that because it's a really easy to sell ads against [TS]

01:21:26   purchasing intent if you're searching for something like what kind of coffee [TS]

01:21:30   maker 222 get from my office then that's a great place for not only Google to [TS]

01:21:36   recommend things to you based on our audit has from you know Yelper user [TS]

01:21:39   reviews or whatever but they can also then integrate ads really well into that [TS]

01:21:43   in a way that the ads are not trying to distract you the ads are actually [TS]

01:21:46   possibly helpful to you and same thing with you know that's why that's why [TS]

01:21:50   local search matter so much to them because it's the same kind of thing [TS]

01:21:54   where if you are looking for a pizza place around you that's a great time for [TS]

01:21:59   Google to not only use of this data they know about you to give you better [TS]

01:22:03   recommendations but then for them through them to be able to go and sell [TS]

01:22:07   that to the advertisers them to go to that local advertising for local [TS]

01:22:10   advertisers to be able to say I'll pay you a dollar fifty to put my ad on top [TS]

01:22:13   of a box around it and so it all those contexts that's great it's great for [TS]

01:22:20   Google and actually is kind of helpful for the user at those times the problem [TS]

01:22:25   is all the other times when you don't have a purchasing intent or when you're [TS]

01:22:29   doing something that is not commercial nature or that you don't think of US [TS]

01:22:32   commercial in nature [TS]

01:22:34   and that kind of surprise you with either an ad that you weren't expecting [TS]

01:22:38   or a surprise you with knowledge that they have that you didn't think they had [TS]

01:22:44   about you are you did or what you intend and that's when it that's when it gets [TS]

01:22:48   creepy yeah and you know and amy has run into this recently where she's noticed [TS]

01:22:54   and she's you know caught my attention to it with her computer where it like [TS]

01:23:00   she should have searched for and who knows even if it's Google you know I [TS]

01:23:05   don't even know my beats or some other similar type aggregate collection of [TS]

01:23:10   stuff we're like she's searched for product acts like four days ago and now [TS]

01:23:17   she's on this other website that isn't even related to that product and here [TS]

01:23:22   are ads for exactly what she was searching for four days ago right and [TS]

01:23:27   not like a general audience they maybe it was definitely not a coincidence [TS]

01:23:29   right and it the the result is not all yeah I should buy that the result is I [TS]

01:23:35   am creeped out and I'm gonna tell my husband and and you know this is [TS]

01:23:42   freaking me out right it is creepy and that to me is where I see that Google [TS]

01:23:47   and you know I really do think Google has has shifted over the second half of [TS]

01:23:52   its life like in the first couple of years of its life is it just seemed [TS]

01:23:56   amazing and helpful and in the second half of its life and especially i think [TS]

01:24:01   even I think Eric Schmidt is a pretty creepy guy and I think it's really [TS]

01:24:06   accelerated those since Larry Page took over as CEO it really accelerates its [TS]

01:24:11   Facebook really you know since becoming obvious threat to many of their core [TS]

01:24:17   market yeah you know I think that really is the guy I think you know again [TS]

01:24:21   correlation is not causation but boy the correlation is very strong that when [TS]

01:24:26   Facebook got big and if and when it became clear that Facebook was not the [TS]

01:24:32   next myspace but was going to be a stand-alone thing and you know they're [TS]

01:24:37   not gonna be acquired their Dave reach the critical mass where there were gonna [TS]

01:24:40   IPO which was far in advance of you know years in advance of when they actually [TS]

01:24:45   did IPO like it was a long you know there are a couple of years there where [TS]

01:24:49   it was clear that Facebook was going to eventually IPO and nope you know Google [TS]

01:24:53   wasn't gonna have a chance to buy facebook that's when they it does seem [TS]

01:24:58   like that they really had like a freak out and have really gotten creepy about [TS]

01:25:03   the personal stuff and any end and so it all goes back to the location where I [TS]

01:25:08   mean not all but in terms of what we're talking about here is that they really [TS]

01:25:12   wanna know where you are like all day every day and I find that in the context [TS]

01:25:19   of everything else Google is doing very very disturbing and it it I think it's [TS]

01:25:25   actually the route I think you know in terms of their desire to know where you [TS]

01:25:30   are [TS]

01:25:31   i think is the entire reason that Apple maps exists [TS]

01:25:36   oh yeah definitely you know and I feel like everybody has this why and you know [TS]

01:25:41   and and it's held up as you know that criticism of Tim Cook as a as a CEO and [TS]

01:25:45   that Apple you know it's it's all of this story is [TS]

01:25:49   these you know hey Apple has had a rough patch Apple's doing poorly inevitably [TS]

01:25:53   they bring up Apple maps and that Apple maps is a disaster should show and it's [TS]

01:25:58   you know terrible and inexplicable what's not inexplicable I think it's [TS]

01:26:03   that Google and some of this actually knows that google 22 up the offering in [TS]

01:26:10   terms of the getting the vector maps instead of the bitmap map tiles and turn [TS]

01:26:17   by turn direction for driving which was sorely missing from from iOS that they [TS]

01:26:22   wanted they were you know their deal was that if you want that from us you've [TS]

01:26:27   gotta let us let people sign in to their Google account and you know and that'll [TS]

01:26:32   let us track their location through their iPhone through the built-in maps [TS]

01:26:37   functionality the ties to our maps and Apple was not willing to budge on it and [TS]

01:26:42   so they were so unwilling to budge on that in terms of the privacy [TS]

01:26:45   implications that they went ahead and shipped a map service that they you know [TS]

01:26:51   and I know that I think it's probably a little bit worse than expected in terms [TS]

01:26:54   of the reaction but I think that they knew that it wasn't gonna be it wasn't [TS]

01:26:59   going to be as good as Google Maps and they did it anyway for the privacy [TS]

01:27:05   reasons I don't for some reason Apple it's very very clear to everyone where [TS]

01:27:12   they make their money so its most people don't ascribe weird motivations to [TS]

01:27:17   Apple's business decisions usually just well okay they want to charge more for [TS]

01:27:21   that or they want you to buy this thing but yet with Google it seems like most [TS]

01:27:26   people just kind of given in the past especially especially nerves cuz you [TS]

01:27:30   know that Google did have a very long period where they really did things that [TS]

01:27:34   really appealed to people like us you know that the first half of the life [TS]

01:27:38   they really really appeal to people like us because they were an energy company [TS]

01:27:42   doing dirty things and with seemingly little care about making money because [TS]

01:27:47   they own the online ad business pretty early on in their lifetime [TS]

01:27:52   especially the search and business at least not not display ads for a while [TS]

01:27:55   but they own the search and business pretty quickly and they were making tons [TS]

01:28:01   of money [TS]

01:28:01   and so it was easy to stay in that kind of small geeky engineering German spirit [TS]

01:28:06   and keep making things that endeared them to us but now that spirits been [TS]

01:28:13   gone for a couple of years at least probably longer than that certainly it [TS]

01:28:19   that's the spirit is certainly not there at the moment and and I think you can [TS]

01:28:23   look at that honestly and say well okay they you know they grew up they they had [TS]

01:28:28   to make a lot of these moves but so many people in our circles or so many nerds [TS]

01:28:34   like us still kinda give them a pass on their motivations and why they are doing [TS]

01:28:39   things and where the money is going to come from it's not that they look at [TS]

01:28:43   what Google is doing and say I'm ok with that case that they don't even think [TS]

01:28:47   about in their mind like wait so what what's the motivation for doing this you [TS]

01:28:50   know what's in it for them here how are they going to pay for this [TS]

01:28:53   etcetera and so Google can can be doing some pretty creepy or questionable [TS]

01:28:59   things and get relatively little skepticism or relatively little scrutiny [TS]

01:29:04   I should say from the audience [TS]

01:29:08   yeah in a way that like Facebook doesn't because Facebook has somehow like the [TS]

01:29:13   initial first impression of them was that there were counted do these sort of [TS]

01:29:19   things right and I think you know to be fair I think face because it's pretty [TS]

01:29:22   creepy overall as well and and what you know Facebook one of the design [TS]

01:29:28   challenges faced because I always had and you you can see this failed a few [TS]

01:29:32   times on this is that Facebook and Google the same way date they both have [TS]

01:29:37   enough data on you that if you knew what they knew you'd be creeped out and so [TS]

01:29:42   they always have to you cannot hide what they know or use restraint in designing [TS]

01:29:47   new features a design the interface that things are designing how they reveal [TS]

01:29:50   what they know about you to avoid creeping you out with data they already [TS]

01:29:54   have or or inferences they can already draw about you and like I i heard [TS]

01:29:54   have or or inferences they can already draw about you and like I i heard [TS]

01:30:00   something like you know Facebook can tell when you're on a break up with your [TS]

01:30:02   girlfriend like before you can you know there's like all sorts of things like [TS]

01:30:07   that there's like Facebook knows a lot about you but it in the recent history [TS]

01:30:13   rubles been kinda pushing into social so hard I think we've seen a pretty clear [TS]

01:30:17   pattern that while they both have enough data on you to appear quite creepy if [TS]

01:30:21   they do it wrong [TS]

01:30:23   Facebook is generally a little bit better at avoiding that problem faced [TS]

01:30:27   because a little bit better at designing in such a way that doesn't feel as [TS]

01:30:30   creepy as as it really is a Google is not quite get that you had a dream where [TS]

01:30:39   they really want to know where you are they really totally using Google Apps [TS]

01:30:43   the new Google app now so it's not it's not called the features called Google [TS]

01:30:48   now but the new feature on iOS is just in the Google app it's just in the [TS]

01:30:52   regular which originally was just a way to do Google searches and but you open [TS]

01:30:57   it up and if your knots or even if you are signed in [TS]

01:31:00   there's a big button at the bottom that says location services off like and they [TS]

01:31:07   don't let you use I think some of them a lot of the now features unless you turn [TS]

01:31:12   location on and I realized and and it seems to me and some of them obviously [TS]

01:31:16   require location but I think the thing that's weird though is that it by [TS]

01:31:22   default if you turn location on its not just for this get back to your thing [TS]

01:31:28   about Lake Seth Godin think about when you're in the mood to buy something yet [TS]

01:31:33   like it's like person tent or a permission-based marketing right it's [TS]

01:31:36   it's it's not just when you're asking for something you know and if I'm asking [TS]

01:31:41   for pizza now will now we need your location to see where you are and will [TS]

01:31:46   give you the recommendation because that's what you're looking for is that [TS]

01:31:49   they want to know where you are all throughout the day where you've been [TS]

01:31:53   right and that to me is the difference that's like the line that I i very [TS]

01:31:58   comfortable with and so I don't have it [TS]

01:32:01   location turned on in my Google App you know there's a huge difference between [TS]

01:32:06   granting them permission to your location right now when I'm asking where [TS]

01:32:11   can I get coffee vs granting them permission to track me throughout the [TS]

01:32:16   day and one thing to that you know iOS is always kind of felt like a safe place [TS]

01:32:21   to experiment with new apps because after so heavily sand box and restricted [TS]

01:32:25   with what they can do and and you know when they can run even its iOS is lack [TS]

01:32:32   of of fully permission to background modes for apps where you can run in the [TS]

01:32:36   background indefinitely doing anything you want I was lack of that and all the [TS]

01:32:42   heavy sandboxing makes it ok as a consumer to say you know what I can try [TS]

01:32:46   this Google app even though I don't really love Google you know that much I [TS]

01:32:49   don't trust them to to know everything about me I can launch this happen when [TS]

01:32:52   I'm done with it I can shutdown that's it I'm good and you aren't you aren't [TS]

01:32:58   surprised a month later to learn that it's been running in the background for [TS]

01:33:02   a month or knows everything everywhere have gone for the last month right you [TS]

01:33:05   know I was by design kind of limits that but location services are an exception [TS]

01:33:11   and and I hope everything you want to recap the well you can ok so basically [TS]

01:33:17   comes out everyone's reporting massive drops of battery life when it's on and [TS]

01:33:23   Google issued a statement basically saying we don't constantly monitor the [TS]

01:33:26   location so therefore you're all wrong and batteries finally tested but it [TS]

01:33:30   seems pretty universal from almost everybody using it that it is indeed [TS]

01:33:33   doing bad things to battery life and I think it's important from you the [TS]

01:33:37   developer clarify what is out there doing because when you before you do [TS]

01:33:41   that this is just reiterate that I'm always a little suspicious of when when [TS]

01:33:47   software updates come out and there's vague arguments that hey this you know [TS]

01:33:52   the iOS 4.1 point whatever is killing my battery [TS]

01:33:55   and it wasn't before and a lot of times when this happens it just seems like [TS]

01:33:59   whenever any new software comes out somebody has something wrong with the [TS]

01:34:02   battery and false you know they they is a correlation causation thing when I [TS]

01:34:07   just upgraded to this thing so that must be the reason and it doesn't seem to be [TS]

01:34:10   a lot of any kind of cause and effect proof whereas with this Google now thing [TS]

01:34:15   it's a lot of people telling the exact same story which is that I upgraded to [TS]

01:34:21   the new Google app my battery life went to complete shed I uninstalled the [TS]

01:34:26   Google app and my battery life going back to expect and Google and then we're [TS]

01:34:31   not as the Google is really [TS]

01:34:33   adamantly saying no not us and I can't help but think that it's a effectively a [TS]

01:34:38   please don't turn off location right so here's here's what I'm thinking here I [TS]

01:34:44   don't I haven't used the app so I can confirm this and we'll have a chat room [TS]

01:34:47   so they can confirm either and you don't have a location services you can compare [TS]

01:34:50   me there are no more research on this beforehand but oh well there are three [TS]

01:34:56   different ways you can track location and iOS with very very different battery [TS]

01:35:00   applications one of them is full on GPS tracking we are continuously track my [TS]

01:35:06   location so you pretty much only need that if you do let me turn by turn [TS]

01:35:08   navigation app or something like that that destroys the battery as you have [TS]

01:35:13   the GPS radio running constantly itself is a huge battery battery drain + your [TS]

01:35:18   app is running constantly so any processing you're doing you know if the [TS]

01:35:22   user has something else in the foreground you have two apps being fully [TS]

01:35:24   active so that that destroyed better life as anyone knows if you've ever done [TS]

01:35:28   to my turn even with Apple's own stuff you know [TS]

01:35:31   constant GPS fixes are very very expensive for the battery life and [TS]

01:35:36   Google says they're not doing that great that's fine I believe them they don't [TS]

01:35:40   need to be doing that but on the other end there's the geofence which is what I [TS]

01:35:46   did it with Instapaper to do the background update when you cross a [TS]

01:35:50   certain threshold news dot me actually invented that it's funny actually the [TS]

01:35:54   guy who invented a new date me is now working on Instapaper app it works I [TS]

01:35:59   stole the speech of moment and now he now it's great it's like if you steal [TS]

01:36:04   something [TS]

01:36:04   from somebody and you keep it and then you get married to that person when I [TS]

01:36:09   would expect the joint property exactly so anyway so it's a feature where you [TS]

01:36:17   can end and their various reminders apps have this too including apples and [TS]

01:36:20   almost every to-do list has this kind of thing where you can you can say wake up [TS]

01:36:25   my app when you enter or leave this particular set of radii and points so [TS]

01:36:32   you can see like you know when it when I leave my house by more than 80 metres [TS]

01:36:37   wake up my app and so it kind of looks like a border crossing things like [TS]

01:36:42   sometimes I don't call but it's it's a very low-power way to monitor for [TS]

01:36:46   locations and and the phone and the radios are optimized to make this very [TS]

01:36:51   very low power and I believe it only is the radios and doesn't even turn on the [TS]

01:36:54   GPS chip at all [TS]

01:36:55   yeah it's it's a loose enough offense where I can for example can't use it to [TS]

01:37:02   remind me to buy stuff at the supermarket because the supermarket is [TS]

01:37:06   about two and a half block from my house and then goes off it goes off at home [TS]

01:37:11   yes two and a half blocks in his way to class so I can use any critically if [TS]

01:37:17   you're using the geofence API you can only monitor to 10 locations at once so [TS]

01:37:22   you can't just say you know notify wake up my apt free to do whatever I want [TS]

01:37:27   every time you moved 10 feet you know that's that's different so there is not [TS]

01:37:32   an NGO fencing doesn't have much of an effect on battery life because it's not [TS]

01:37:36   really keeping the radios on more than they otherwise would be on if you have [TS]

01:37:40   cell service so it's really it's almost free and if you have your fencing active [TS]

01:37:45   in an app you'll see the location services arrow just as an outline in the [TS]

01:37:49   status bar will be the solid white it'll be just the outline of white around it [TS]

01:37:52   indicates something is using geo fencing but the battery life for that is pretty [TS]

01:37:56   much free because again you like you are waking up at often and you aren't using [TS]

01:38:03   any you are using GPS radio no radios are more active than they otherwise [TS]

01:38:06   would have been but [TS]

01:38:08   what Google's probably doing with the Google now app is the significant [TS]

01:38:12   location change service which I believe it uses the same radios and the same [TS]

01:38:18   method of monitoring location as Gio fencing so it's not using the GPS chip [TS]

01:38:23   so that when they say we are not consumers you track your location that [TS]

01:38:27   is technically correct but if what they're doing with that information is [TS]

01:38:33   waking up the app every time you move like a hundred feet if the abbot woken [TS]

01:38:39   up on every single one of their doing some processing and possibly sending [TS]

01:38:42   your new approximate location to a server then that's keeping other parts [TS]

01:38:48   of the phone [TS]

01:38:48   lead busier than they otherwise would have been even if it's not using the GPS [TS]

01:38:51   chip it is at least using data radios its transmitting things including the [TS]

01:38:56   CPU so that is probably to call if I had to guess having not run this by myself I [TS]

01:39:02   would guess they're doing that service which they can say technically is not [TS]

01:39:06   continuous tracking by Apple's definition it's not continuous tracking [TS]

01:39:09   its not using the GPS chip but if they're waking up the app constantly [TS]

01:39:14   every time you go anywhere it's gonna destroy your battery life no question I [TS]

01:39:16   wonder too then if it therefore it's also true that it doesn't destroy the [TS]

01:39:20   battery for everybody [TS]

01:39:22   which i think if that were the case is shipped it it's maybe its people [TS]

01:39:26   affecting people who who move a bit you know he said 150 200 feet but like me [TS]

01:39:33   who wakes up makes a pot of coffee in sits down in a chair for eight hours [TS]

01:39:38   maybe wouldn't trigger it but somebody like a college student who's going [TS]

01:39:43   between buildings all day or somebody who works at work in a big office [TS]

01:39:48   officers can be hundreds of feet long you know it's it's pretty easy to [TS]

01:39:51   trigger trigger changes with just walking on your own office at exactly [TS]

01:39:54   going to meetings are going you know walking to the restaurant [TS]

01:39:58   going to the review go to eat lunch etc etc [TS]

01:40:01   exactly right you might be gauging this you know once an hour or something like [TS]

01:40:05   that and driving the phone and and if that is what they're doing that I think [TS]

01:40:10   it is a little bit disingenuous to say we are tracking application constantly [TS]

01:40:15   right or imagine imagine what would happen in that case on a commute right [TS]

01:40:18   if you have an hour drive to work [TS]

01:40:21   yeah that's basically running constantly and if they are submitting that to a [TS]

01:40:24   server or saving that information in any way every time they get woken up for a [TS]

01:40:28   quote significant location change then I would say they are continuously tracking [TS]

01:40:33   you just not very precisely but its precise enough to get to know what [TS]

01:40:38   neighborhood you're in and it'll tell them that they will tell them you know [TS]

01:40:41   what what restaurants and and subways you're near you know that it's a it's [TS]

01:40:46   precisely for that kind of use its you know within a few hundred feet as [TS]

01:40:51   opposed to whatever GPS's like 3 feet you know it's it's very very percentage [TS]

01:40:55   for advertising purposes and the bottom line is that as this Abbas evolve the [TS]

01:41:01   Google app and Google now is just with the locations of his latest part of the [TS]

01:41:06   app is almost all of the new stuff requires you to be signed into your [TS]

01:41:11   Google account even if you're not even you know and you can sign in and be [TS]

01:41:15   signed in and not and and do the location preference separately although [TS]

01:41:22   in my opinion they actually they they kind of very the preference for the [TS]

01:41:27   location stuff in a sort of Facebook EADS sort of way of making it not that [TS]

01:41:33   obvious where you go and language surrounding it is slightly obtuse in my [TS]

01:41:39   opinion which I don't think it's a coincidence I get his heart it is really [TS]

01:41:45   hard to do this box to disable location-based privacy settings yes or [TS]

01:41:51   cancelled gas are ok it's a little like that but boy that the whole thing if [TS]

01:41:59   you're not signed in [TS]

01:42:00   that really doesn't do it anywhere near as much work as you know when they first [TS]

01:42:04   came out it was just like google.com where [TS]

01:42:07   r being signed in London remember stuff but for the most part you could do the [TS]

01:42:10   whole thing without being sign that I don't i I don't even keep a Google [TS]

01:42:16   account logged in on my main browser like I have so far as my main browser [TS]

01:42:20   and I have grown as like my my ghetto and Chrome has flash and a Google [TS]

01:42:26   account sign in or anything I need that requires those things like to switch [TS]

01:42:30   over to come forward most my brother I'm doing not there and just because you [TS]

01:42:34   know and I know Google knows who I am attracting anyway you know it gives me a [TS]

01:42:39   little bit of peace of mind cuz it just seems like overtime Google just wants [TS]

01:42:43   more and more and more from us and you're right that they're they're [TS]

01:42:47   bringing the Google account [TS]

01:42:49   in a more heavy-handed way into more of their stuff and they really want you to [TS]

01:42:53   be signed in so they know exactly who do it should be obvious behavioral data to [TS]

01:42:56   and they don't have to just inferred but with less confidence and it just seems [TS]

01:43:02   like you know you give them an inch they take a foot like every time I sign in it [TS]

01:43:05   prompts you to add a phone number and they say it's for security that's great [TS]

01:43:09   but I don't trust their advertising companies so you know what my phone [TS]

01:43:12   number four oh I don't give it to them and I'm sure they could I'm sure they [TS]

01:43:15   found it there some other means [TS]

01:43:16   show that something I've done somewhere on the internet has given them my phone [TS]

01:43:20   number and some other way but it's not the same and so I know I try to I try to [TS]

01:43:29   keep my privacy to you no reason to believe mine recently mind if I can with [TS]

01:43:34   Google and every time they had a new feature if I want to use it usually got [TS]

01:43:39   to get a little more that and and you can say oh you know that's fine I trust [TS]

01:43:45   them more than you know they're not gonna do anything with it but you never [TS]

01:43:47   know and people are not skeptical enough I think of companies like this and even [TS]

01:43:53   if you say I hide what's the point is it you know like I feel like you know what [TS]

01:43:59   are their any people in your life besides your wife and four other people [TS]

01:44:05   even that's not the case where you would want them to know to have a record of it [TS]

01:44:10   where you have you ever go like for them to have at that location like member [TS]

01:44:15   number when the application database got out they were accidentally keep it on [TS]

01:44:18   the phone [TS]

01:44:18   you could like uploaded and see a map of where you went that was creepy as hell [TS]

01:44:22   and you know is there anyone in your life that you know besides your spouse [TS]

01:44:28   who you would want to have that information like if there's no people [TS]

01:44:31   who would trust that people who you know who you know what their motivations you [TS]

01:44:35   know you know what that you know what they're going to do with that [TS]

01:44:37   information if anything you wouldn't trust people at that why do you give it [TS]

01:44:41   to you know I just it just seems like people don't look at this with my [TS]

01:44:46   skepticism that's why that's why the model works but increasingly I find [TS]

01:44:51   myself more and more alienated by Google because they keep wanting more from me [TS]

01:44:57   and i dont wanna give it to them and I i want to remain at a safe distance from [TS]

01:45:01   them [TS]

01:45:03   Information and Privacy wise and they are increasingly turning pulled out line [TS]

01:45:07   in with people and say no we are minimum distance is now shorter totally I [TS]

01:45:14   noticed one thing that I thought was a little weird just before we sign off and [TS]

01:45:18   as I do have Google Maps I do have the app installed on my phone but I'm not [TS]

01:45:25   signed in [TS]

01:45:26   because you know I although I'm pretty happy with Apple maps there are times if [TS]

01:45:31   it doesn't work right then it you know I want Google Maps to do it for example [TS]

01:45:34   when I was in actually in Dublin Apple maps did pretty good but I was in New [TS]

01:45:40   Zealand for web stock AAPL search was just not that good and Google's was [TS]

01:45:44   great in terms of like fining everybody says they're going to such-and-such [TS]

01:45:47   restaurant but in Instagram I'm just made my famous Instapaper Instagram [TS]

01:45:55   inflation Instagram the other day I clicked on a map on somebody's photo I [TS]

01:45:58   wanted to see where they were and when I tap the map in Instagram it took me to [TS]

01:46:05   it to Google Maps not Apple maps [TS]

01:46:09   and I I'm betting that they're doing the thing that you did with I think the [TS]

01:46:14   magazine or chrome is actually a mistake we are you do you you which is not a bad [TS]

01:46:20   idea but in practice is not it was not what people want to hear you made this [TS]

01:46:23   decision that if chrome was installed assume that they want to use it as their [TS]

01:46:29   default browser it was a way to work around the fact that Apple doesn't let [TS]

01:46:33   you specify non Safari default browser but the downside of it is there's a lot [TS]

01:46:39   of people who do have chrome installed but don't want to be there to fall [TS]

01:46:42   browser and I kind of think that that's what Instagram is doing with maps [TS]

01:46:48   you mean you would think because that's a facebook on property now you would [TS]

01:46:52   think they would want to be overly friendly towards Google right I don't [TS]

01:46:56   understand why we do that but anyway any other than its weird even a little I [TS]

01:47:01   know it sounds weird but it's an emphasis that though is that inside the [TS]

01:47:06   app they're using the OS mapping service which therefore looks like Apple maps [TS]

01:47:12   you're not looking at a bigger version of the map you so you're looking at the [TS]

01:47:15   different map that's weird that I would like something some kind of old part of [TS]

01:47:21   the code that they forgot about that sucks and yeah I wonder if maybe you [TS]

01:47:25   should shoot off the URL in a certain way that it does go to Google Maps I [TS]

01:47:29   don't know maybe maybe that's what it is I don't know what we're doing anyway I [TS]

01:47:37   call the show that it's a good long show solid almost 200 thank you very much for [TS]

01:47:43   your time [TS]

01:47:44   thankful can find people can find out more and the magazine what's the URL for [TS]

01:47:51   magazine it's a terrible demand it it's the dash magazine dunno hurt when you go [TS]

01:47:56   just go to the App Store and look at them we're going to talk about that but [TS]

01:48:03   we're and time I really like that PC guys had i think is the most recent [TS]

01:48:07   issue the one with the doctor on vaccinations yet how's my favorite piece [TS]

01:48:11   of that was that was the best one I was the best sorry not just in the magazine [TS]

01:48:16   but it was I want my favorite articles of the week so anyway [TS]

01:48:20   everybody if you want some good Rico check out the magazine and look at this [TS]

01:48:22   article on this area to don't vaccinate their kids and my thanks to our sponsors [TS]

01:48:29   again [TS]

01:48:30   Backblaze Backblaze dot com slash daring fireball not the talk show and file [TS]

01:48:39   transporter or transporter and their Dr Ellis filed transporter dot com slash [TS]

01:48:44   talk and save 10% with the discount code talk thank you Mark oh thanks [TS]