The Talk Show

40: A Look At Mail In Cyberdog


00:00:00   so in the news this week it seems that he does one of the things that's come up [TS]

00:00:04   it seems like this is the week I don't know maybe it's just me maybe just what [TS]

00:00:07   I read this week but it seems like this is the week where everybody is sort of [TS]

00:00:10   come to the conclusion that Windows 8 is failure [TS]

00:00:15   yeah I was actually thinking about that too and it's not that it's not that [TS]

00:00:20   literally nobody is buying it at all [TS]

00:00:24   not a Vista times a hundred million people have bought or something like [TS]

00:00:28   that yeah a large number of people but it seems to me that you know this is one [TS]

00:00:33   of those things where Microsoft s too not just kind of approach expectations [TS]

00:00:39   but has to far exceed expectations in order to be thought of as really doing [TS]

00:00:45   well and you know Windows Phone is a is a similar example and I posted about [TS]

00:00:50   this many times which is you know that's not this is not a place where they can [TS]

00:00:54   just do okay this is so important to the future of Microsoft that just doing ok [TS]

00:01:00   is is a massive failure here and in only huge success would be you know is the [TS]

00:01:06   only acceptable solution there so i i think thats exactly what we're seeing is [TS]

00:01:11   that it's it is pretty good and it's pretty popular but that's just not good [TS]

00:01:15   enough especially as you know the PC market itself heads into the into the [TS]

00:01:23   toilet basically and in the future of what you know what you know if this [TS]

00:01:29   trend holds up the shift to tablets and mobile devices you know the share of [TS]

00:01:35   Windows on those devices is you know single-digit or low double-digit [TS]

00:01:40   that's not going to work for the best for the biggest software company in the [TS]

00:01:44   world you know they can sure that they have the enterprise business and and all [TS]

00:01:49   that sort of stuff which which could very well be a large profitable business [TS]

00:01:53   for Microsoft but hard to see that being as big or as dominant as Windows was you [TS]

00:02:00   know now more than ten years ago [TS]

00:02:03   yeah and I i think i kind of I nailed half of it two years ago when they first [TS]

00:02:10   announced Windows 8 [TS]

00:02:11   wrote a piece about how it's the title but some about how it was a bad idea to [TS]

00:02:16   compete against the iPad and my argument and I think has proven to be exactly [TS]

00:02:21   right is that the appeal of the iPad is is largely based on all of the things [TS]

00:02:28   that it can't do because it makes it so simple and having a system where you [TS]

00:02:32   have all the complexity of windows and a simple interface over there to the side [TS]

00:02:37   isn't gonna do it and I think that's proven right now only and that but [TS]

00:02:43   that's only really half the story which is that Windows 8 wasn't going to be [TS]

00:02:47   competitive against the iPad in this new space of tablet devices the part that I [TS]

00:02:54   didn't think about and it just died I just never really occurred to me was [TS]

00:02:59   that it was going to also proved unpopular as a PC operating system for [TS]

00:03:04   people using it on desktops and traditional laptops right which actually [TS]

00:03:10   makes complete sense when you think about it i mean you know my my the [TS]

00:03:15   reason I still do all my work on a Mac and iOS is that there are certain [TS]

00:03:21   functions that lend themselves very well having a keyboard and trackpad shifting [TS]

00:03:26   between many windows at a time being able to go and look at an old email [TS]

00:03:30   while I'm writing a new email those are things that I OS does very poorly and [TS]

00:03:35   that the Mac still does extremely well and I certainly wouldn't want to run iOS [TS]

00:03:39   on my Mac at least not anytime soon so I could see how that would kind of cloud [TS]

00:03:44   the windows experience to rate now is that metro or what you know what used to [TS]

00:03:51   be called Metro isn't really something you want on your desktop and all Windows [TS]

00:03:56   is definitely not something you on your tablet so I just never really thought [TS]

00:04:01   about that other half of the story and the thing that I keep seeing I've seen a [TS]

00:04:04   couple of stories this week and I believe it is that a lot of people get [TS]

00:04:08   it and honestly they have trouble putting their computer to sleep or [TS]

00:04:12   turning the computer off because they can't figure it out because the only [TS]

00:04:15   thing they've ever known what to do is go to the start menu [TS]

00:04:18   you and that's where you go to shut down and it's it's actually that all you know [TS]

00:04:22   everybody used to make fun of it is how do you shut down Windows computer go to [TS]

00:04:26   the start menu right which is kind of linguistically counterintuitive but [TS]

00:04:31   everybody knew to do that and now that the Start menu is gone nobody knows how [TS]

00:04:35   to help a shot off their computer and that's it right but I understand why [TS]

00:04:42   because think about the iPad right there how do you shut off the iPad within the [TS]

00:04:46   software there is no way because it's you know it's this one cohesive it's [TS]

00:04:51   it's not it's not just operating system it's a device and so they put this big [TS]

00:04:56   obvious power button up in the corner and thats you just tap that but if you [TS]

00:05:05   just put it in your purse without turning it off and then her style me but [TS]

00:05:09   that was me national yeah so you actually can do that though if you just [TS]

00:05:20   put your iPad in your purse or whatever without turning it off it will shut off [TS]

00:05:25   in a couple minutes it will it will mean unless I guess unless you leave it lets [TS]

00:05:29   you leave it streaming Netflix little oriental accidentally do stuff like call [TS]

00:05:36   me or something but I used to call it the pants style in fact there's there [TS]

00:05:41   was like my pride of age 25 I think when I was working at forbes was saying the [TS]

00:05:46   term pants dial on CBS Radio that was confused enemies but right pants is [TS]

00:05:55   obviously one of the one of the best words in the English language because [TS]

00:05:59   nobody will argue that is anything you know it's even vaguely scandalous but [TS]

00:06:03   there is something vaguely inappropriate about it it's funny it just sounds and [TS]

00:06:08   looks funny it's a great word senses that Letterman's production company [TS]

00:06:12   Worldwide Pants the greatest in the history of the universe like that [TS]

00:06:21   the other I guess the flip side of this thing with Windows 8 is this is it [TS]

00:06:30   official this is the thing I'm not a hundred percent on it has Microsoft [TS]

00:06:33   officially come out and said that the Start menu is coming back there are no I [TS]

00:06:38   haven't hit following that it seems as though people you know in the know like [TS]

00:06:42   Mary Jo Foley and and other you know really well sourced Microsoft reporters [TS]

00:06:48   are saying it and it seems like you can bet money on it but that there's going [TS]

00:06:52   to be one of a kind of Windows blue and i know i think they did officially said [TS]

00:06:58   it's slated for later this calendar year it's going to come out sometime in 2013 [TS]

00:07:01   but that is going to have a preference that and I guess OEM can turn it on by [TS]

00:07:08   default to boot to the traditional Windows look on if that's appropriate [TS]

00:07:13   for your device is this like a service pack or something like that I mean yeah [TS]

00:07:17   I think it's in between you know I don't think I think you know it doesn't really [TS]

00:07:23   fit and you know it's like an in-between update its not like a point one update [TS]

00:07:28   but it's not like a major new version of Windows Update you know it's a big [TS]

00:07:32   service com service packs anymore and it kind of got away from that but that that [TS]

00:07:37   song with the the cover band thing ruined it I don't know the Vista sp1 [TS]

00:07:42   song constantly Bruce Springsteen cover band well I think that makes sense I [TS]

00:07:52   mean if if people are saying hey look we you know we don't really care that much [TS]

00:07:56   about how Windows works but don't take away our start button I think that maybe [TS]

00:08:01   a fair compromise I mean the idea that Windows 8 is going to be some fast [TS]

00:08:07   change in how Windows works and how people think of it obviously is not [TS]

00:08:13   going to the ideal plans and also isn't the guy who kind of design all the stuff [TS]

00:08:21   gone anyway so why not so you know perfect opportunity for Microsoft ago [TS]

00:08:26   alright well those guys are gone we're gonna we're gonna fix windows and make [TS]

00:08:30   it the way that that you and I both love it or something like that [TS]

00:08:33   yeah you know you never know though from the outside you know who knows maybe [TS]

00:08:39   Sinofsky actually didn't wasn't endorsing the idea of making everybody [TS]

00:08:45   see Metro as their default look you never know maybe in Austin argument and [TS]

00:08:50   maybe that's partially why he left you know but you get the feeling that it [TS]

00:08:53   probably was his idea cuz he you know his reputation had a lot of control over [TS]

00:08:57   it I really like your old idea which was that they should have made something [TS]

00:09:01   that you know that maybe even only booted on a Mac at first and just new OS [TS]

00:09:06   that you know the people could get excited about it didn't have all the [TS]

00:09:09   baggage and that would be a way for them to to really move forward without having [TS]

00:09:14   to support you know thirty years of stuff and it seems like it could have [TS]

00:09:19   been cool you know I maybe I would have even install it where it's windows 8 I [TS]

00:09:24   just have no curiosity about it at all and it seems like the surface is [TS]

00:09:29   basically you know they copied the wrong iPad seems like something that would [TS]

00:09:35   have been may be interesting a few years ago but I my old idea I came up with [TS]

00:09:42   this with my friend Jason Hoffman is the Yankees CTO at Joint years ago I mean I [TS]

00:09:48   think the time to do it would have been years ago like around 2008 or so but it [TS]

00:09:52   was it was all stemming from that picture that picture that was widely [TS]

00:09:56   circulated at the college class it was like a college lecturer and 97% of the [TS]

00:10:03   kids in the room had a Mac notebook in front of them and there's I one poor kid [TS]

00:10:07   enough run with it or something like that [TS]

00:10:10   and it was you know I forget with just you know some random University in the [TS]

00:10:16   middle of the country and it was in any kind of there is no particular reason [TS]

00:10:19   why it should be the Apple centric and now it was yeah it wasn't anything like [TS]

00:10:25   that was just like you know I can 101 and kids taking lecture notes you know [TS]

00:10:29   and it just showed how overwhelmingly popular Apple notebooks have become an [TS]

00:10:35   RA deal was that what Microsoft should do is they should just put together put [TS]

00:10:41   one guy in charge [TS]

00:10:42   let him pick a hundred engineers take a hundred engineers go off and be like you [TS]

00:10:47   know like the Mac team was in nineteen eighty-four put a pirate flag up and [TS]

00:10:51   make their own new operating system and do whatever they want they want to start [TS]

00:10:56   with Linux instead of the Windows kernel let him do it you know do whatever you [TS]

00:11:00   want [TS]

00:11:01   under the hood for compatibility they could use something like VMware you know [TS]

00:11:06   that type of thing Microsoft even has something like that and let it run [TS]

00:11:09   Windows in an emulation layer you know like classic classic Mac OS was if you [TS]

00:11:15   wanna meet their Microsoft they can do whatever they want with Windows right [TS]

00:11:18   situation want to put Windows compatibility thing let him do it if you [TS]

00:11:22   want [TS]

00:11:23   but go you know go blue sky and tell everybody wants you really see it that [TS]

00:11:28   this is not the new version of Windows this is a new thing we're still [TS]

00:11:31   developing Windows Windows is on its own track there's you know Windows the next [TS]

00:11:36   version is coming right out we're you know we're just working on the future of [TS]

00:11:40   this thing and then the brilliant yet brilliant idea I think would have been [TS]

00:11:43   if if as a beta you said and as the beta it only runs on Macs just because then [TS]

00:11:49   you have this small target of hardware to to to support any idea would be to [TS]

00:11:57   try to get people who you know young people and curious people to you know [TS]

00:12:02   play around with it I think the opportunity for that was over because [TS]

00:12:07   this point if a Mac can be the best computer to run Windows why can't a Mac [TS]

00:12:13   also be the best PC right now that's exactly true and I you know there was [TS]

00:12:17   just that polio other week that came out where somebody you know I forget it was [TS]

00:12:20   but it wasn't like a Mac publication it was a good some PPC publication but that [TS]

00:12:24   you know that Max hands down we're like the best Windows machines you can have [TS]

00:12:32   the best the best experience running Windows 8 is on a Mac or MacBook or [TS]

00:12:36   something like that she never even had the time I say the time for that his [TS]

00:12:40   passes because a new operating system that runs on PCs is chasing the wrong [TS]

00:12:46   chasing the wrong train you know you got it you know the future is with these [TS]

00:12:51   post-pc things and the opportunities gone for that sort of [TS]

00:12:55   backdoor try to get Apple people to switch and go back because you can't as [TS]

00:13:01   far as I know I don't think you could make an operating system that ran on [TS]

00:13:04   iPads you know it's to their too tightly coupled with the hardware firmware and [TS]

00:13:10   stuff like that and the operating system is hardly the you know the the main [TS]

00:13:15   advantage there it's the way that the operating system in the content [TS]

00:13:19   ecosystem and all those things work together now it's not just that you can [TS]

00:13:23   replace the OSI mean to some just to the advantage of some companies a facebook [TS]

00:13:28   is using you know the fact that they don't have to replace Android to jump [TS]

00:13:34   onto those phones but yeah I mean I would even if I could install Windows 8 [TS]

00:13:40   on my iPad I don't think I would it just doesn't seem like something I want to do [TS]

00:13:44   like the curiosity just isn't there but if they had done something all new 3 45 [TS]

00:13:52   years ago I would have jumped on it at least it to play with it [TS]

00:13:56   yeah actually wanted to ask you about something [TS]

00:14:01   ok I know we want you want to talk to me about Netflix will do that in a bit but [TS]

00:14:04   I i've been thinking about something that is is kind of bigger picture and [TS]

00:14:09   you know for the last several weeks I've been thinking like all write a post [TS]

00:14:14   about this someday but I just don't have time I'm too busy with city notes now my [TS]

00:14:18   travel startup so I think I've been thinking about is you know this is kind [TS]

00:14:27   of the big picture with Apple which is why are people why has Apple done so [TS]

00:14:32   well over the last few years and what what can we learn from that would help [TS]

00:14:37   us determine whether it's going to continue to do so well over the last [TS]

00:14:41   over the next several years and there are several reasons why people continue [TS]

00:14:46   to buy Apple stuff you know for people like you and I have used Macs forward [TS]

00:14:51   for the last ten fifteen twenty years it's because we know them well and we [TS]

00:14:56   you know and we've used the marlboro lights in world oil to them to some [TS]

00:15:01   people it's the quality of products [TS]

00:15:03   but I think there's also a population and I don't know how big it is but [TS]

00:15:07   people who you know if you look at those great a simple charts of the the growth [TS]

00:15:12   of the iPad being so much faster than the growth of the iPhone which was so [TS]

00:15:17   much faster than the growth of the iPod and Mac and it's it's the people who've [TS]

00:15:21   joined Apple the most recently that's maybe the biggest population and and I [TS]

00:15:26   wonder how loyal they'll be and I wonder if what attracted them to Apple is not [TS]

00:15:31   necessarily the quality or the legacy but just that its new and and cool and [TS]

00:15:39   you know how sustainable is that and that's kind of what I've been wondering [TS]

00:15:43   is you know that people often say all Apple needs a disruptive new product or [TS]

00:15:47   or a new product category or something like that and then the response of them [TS]

00:15:51   is well we got to in the last in the last five years and three in the last [TS]

00:15:55   decade i mean that's asking a lot to have another one so quickly after that [TS]

00:16:00   but but maybe that's what people are looking for they're looking for that new [TS]

00:16:04   that sense of newness and and not to say that Apple's necessarily in a fetish [TS]

00:16:09   state but that people maybe aren't so tied to the experience for the quality [TS]

00:16:16   but they are attracted to that sense of newness and I was curious what you [TS]

00:16:20   thought about that is a good question I mean I think you know traditionally [TS]

00:16:25   Apple's customers have been exceedingly loyal almost extraordinary so and and I [TS]

00:16:30   think you can easily make the case that it's their customer loyalty that saved [TS]

00:16:36   them at their low point in the mid nineties when you know before the next [TS]

00:16:42   acquisition and etcetera it was the loyalty of the people who remained that [TS]

00:16:46   saved them because there was you know enough people to buy oh you know a [TS]

00:16:51   million or so max quarter for a few years until they turn the ship around [TS]

00:16:55   you know which was not that big a number compared to the whole PC industry but [TS]

00:17:00   you know a million two thousand or so dollar computers per quarter is enough [TS]

00:17:05   money to keep apple you know alive [TS]

00:17:08   and now when they're selling about 40 30 40 50 million iOS devices a quarter [TS]

00:17:18   something like fifty fifty five million iOS + iPod so price sixty million [TS]

00:17:25   quarter roughly and you know obviously that fluctuates with the holiday quarter [TS]

00:17:29   and with a big you know it combined with the fact that the holiday quarter has [TS]

00:17:34   now seems to be the new device quarter so it fluctuates but that's huge and [TS]

00:17:40   that's really at a radically different number than the million or so max that [TS]

00:17:45   they used to sell order how how loyal are those people that's a good question [TS]

00:17:52   I don't know I think that they're probably pretty loyal I think they're [TS]

00:17:58   more loyal than those in most companies customers and last loyal then the the [TS]

00:18:06   traditional Mac user base like I think it's because if you look at all of these [TS]

00:18:12   devices Apple has ever sold I would not be surprised if something crazy like 90% [TS]

00:18:18   of them have been sold in the last five years I just made that number up but [TS]

00:18:22   that would I think it probably does work out like that really do even in the last [TS]

00:18:27   ten years or something like that or or something like that I think it's heavily [TS]

00:18:32   front-loaded in the last couple of years and the other thing too especially in [TS]

00:18:37   the last five years the at you know the iPhone to iPad era is really the first [TS]

00:18:42   time when you would think most of their customers have multiple devices because [TS]

00:18:47   before the iPhone you know there were certainly professional people who had [TS]

00:18:53   but the desktop Mac and the Mac Book you know go back [TS]

00:18:57   PowerBook and iBook for every you know however far back you go but you know [TS]

00:19:03   normal people usually only have one computer I mean that's you know [TS]

00:19:07   computers you know especially with a further back in time you go the more [TS]

00:19:10   expensive they were right and so now i think is the you know I wouldn't have a [TS]

00:19:15   quite right and a proforma right where you would replace one and it would be on [TS]

00:19:21   a [TS]

00:19:21   use it for as many years as you could [TS]

00:19:24   whereas now I think that there's sort of an expectation that the typical Apple [TS]

00:19:31   user has both an iPad and iPhone and if they do by you know if they do switch [TS]

00:19:37   from Windows they're gonna buy a Macbook right if you look at the trailer at the [TS]

00:19:42   airport it's a it's a MacBook and an iPad and iPhone sitting on top of each [TS]

00:19:46   other which theoretically you know especially if I club does its job should [TS]

00:19:52   force loyalty you know not force it but you know should encourage loyalty and [TS]

00:19:59   that was one of the things that people thought about the App Store that all I [TS]

00:20:02   got my phone I'm not gonna switch away you know because you know if I get [TS]

00:20:09   Android then I won't have any of my apps or something like that but it's funny I [TS]

00:20:13   was sitting in a bar with a with a good old friend of mine who you know it a PC [TS]

00:20:18   and high school and probably has a Mac date as Mac now and as an iPhone he's [TS]

00:20:23   like i think im to get rid of this iPhone and get a Samsung and I'm like [TS]

00:20:26   why would you do that I don't know yeah you know there was most of the people I [TS]

00:20:34   would guess that had windows in the PC era where it didn't have windows because [TS]

00:20:39   they thought it was great [TS]

00:20:40   or because they loved it they just had windows because it was what you know is [TS]

00:20:44   what you would get some of them you know for app compatibility or office or a lot [TS]

00:20:50   of it I think was the the cost Windows PCs row is much cheaper but now you know [TS]

00:20:56   he likes his iPhone got no problems with it but it's like maybe I'll get a [TS]

00:21:01   simpson I don't know why I just thought that was interesting it and a lot of the [TS]

00:21:06   people who have bought Apple stuff again you know if it's something crazy like 75 [TS]

00:21:10   to 90 percent who who were first time Apple customers in the last five to 10 [TS]

00:21:15   years [TS]

00:21:16   you know what if what if they drift a little I don't know now that that's out [TS]

00:21:21   there are certainly more people on the planet left who have not become Apple [TS]

00:21:25   customers left and those who have so and that's why you see all the stuff that [TS]

00:21:29   they are doing in China and and no maybe not so successfully in other places like [TS]

00:21:35   India but but I know that's something I was thinking about it I was tryna come [TS]

00:21:40   up with a you know with a post to do it kept getting to log in my head just talk [TS]

00:21:46   about it then I have to write anything I did a lot and I think that there is a [TS]

00:21:51   big difference with the App Store versus what Windows software was at the heyday [TS]

00:21:57   of windows monopoly which is that at that point there was a real [TS]

00:22:01   compatibility problem where you know just take the office stuff well you know [TS]

00:22:06   if you had you know . doc files and Excel files it was really really hard to [TS]

00:22:15   get by if you had to expect get them somebody who you work with was going to [TS]

00:22:20   give you one and you had to use the tracking changes thing in word or [TS]

00:22:24   whatever it was almost impossible when still might really be effectively [TS]

00:22:28   impossible even today to get by using anything other than word you really [TS]

00:22:35   needed it was that was the software that we used to have that would convert PC [TS]

00:22:41   files to Mac files I forgot the name of it I know but it never worked good no I [TS]

00:22:46   mean it would work enough that you could read it but it didn't work well enough [TS]

00:22:49   to seamlessly interchanging go back and forth you know without Apple the Mac [TS]

00:22:58   floppy drives could read PC discs and write them but the PC once couldn't read [TS]

00:23:03   and write Mac disk so I was even operating for a while using my Mac with [TS]

00:23:08   PC formatted floppy disks just so I could get them to a friend at school or [TS]

00:23:13   something like that that was so it wasn't just said that the office [TS]

00:23:17   wouldn't run on the Mac it was that you needed for me conversion software and [TS]

00:23:23   the right format of a floppy disk [TS]

00:23:25   to transfer that file whereas now days you know you just throw it on Dropbox [TS]

00:23:29   sir you know a lot of its even just web based there are no files are you know [TS]

00:23:34   jpegs are very cross platform right like software as a whole has moved to being [TS]

00:23:42   just friends to services and formats that are standard and all just come in [TS]

00:23:48   over the air by HTTP right i mean it's like if you switch to Android you still [TS]

00:23:53   can get Instagram and you're still gonna get your Facebook and Twitter and you [TS]

00:23:57   can still hook up your email and you're still going to browse the same web and [TS]

00:24:02   you know I don't think I mean I think that you know the software as a whole [TS]

00:24:08   list all janky [TS]

00:24:10   it's nowhere near as nice but you don't really miss out you know you can just if [TS]

00:24:16   you just if you like if your friend dropped his iPhone in the toilet [TS]

00:24:20   you know make the decision tomorrow and he just as I can help them just gonna go [TS]

00:24:24   with the Samsung it's you know there's not it's not like when you switch from a [TS]

00:24:29   Mac to a PC and you've got this huge hassle of moving over 60 gigabyte hard [TS]

00:24:33   drive and all these files in learning about how the four you know you don't [TS]

00:24:36   have to worry about any that you just you know it distorted go with it and [TS]

00:24:40   just assume that most of your shit is in the cloud anyway and you know and not to [TS]

00:24:45   disparage anyone but I kind of assumed that most people don't necessarily [TS]

00:24:49   notice or care that much of the difference in the software giant penis [TS]

00:24:54   to begin with that certainly didn't really hold windows back I think that [TS]

00:24:59   they notice it but I don't think it's the deal breaker that it is for picky [TS]

00:25:02   people like us right yeah I think that they notice it but that's just not a [TS]

00:25:07   deal breaker same thing with build quality of the funds I think everybody [TS]

00:25:11   can kinda tell that like a sista Samsung in particular because for example [TS]

00:25:15   everybody you know it's you know we're seeing a really weird things I think [TS]

00:25:20   we'll see how the results go but everybody seems to acknowledge that just [TS]

00:25:24   leave the iPhone out of it take the whole Apple vs Android politics out of [TS]

00:25:28   it everybody seems to acknowledge that the best Android phone on the market [TS]

00:25:31   today is the HTC One that is a better hardware [TS]

00:25:35   it looks certainly looks way nicer it's a very they do they're very beautiful [TS]

00:25:39   devices and even the software looks better it's just seems you know it just [TS]

00:25:43   seems much more tasteful design and it's not south [TS]

00:25:47   you know it does it seem like Samsung is still gonna win because the dynamics of [TS]

00:25:52   that are not being better alone is not enough to see almost seems to be in the [TS]

00:26:00   position Apple used to be in a long time ago where they're designing better stuff [TS]

00:26:05   but they're not just not gaining traction yeah although unlike Apple I [TS]

00:26:10   don't think it's something that they can easily take themselves out of 10 for [TS]

00:26:15   Apple they know they made it work well and so it gets back to your question of [TS]

00:26:20   how loyal the people I maybe loyalties the wrong way to think about it and I [TS]

00:26:24   think that I think the traditional problem that Apple used to have was that [TS]

00:26:29   people just didn't even consider buying back it just didn't enter their brains [TS]

00:26:35   they just didn't have the mindshare this mass market you know people even [TS]

00:26:40   considering it and I've said this before and I've still never been able to find [TS]

00:26:44   the URL to it but it was a long time ago it was in the nineties and so I think it [TS]

00:26:48   was even Apple maybe even commissioned the survey but it was you know an exact [TS]

00:26:53   numbers don't really matter but the gist of it was though that in the in the [TS]

00:26:58   personal computer market meaning not not the enterprise people buying computers [TS]

00:27:02   for themselves [TS]

00:27:04   I was like like 90% of all consumers never even considered buying a Mac and [TS]

00:27:13   of the 10 percent who did half of them did buy a Mac and that was like where [TS]

00:27:18   Apple's 5 percent market share came from was that like so they only have like [TS]

00:27:22   five percent market share but it was fifty percent of the people who even [TS]

00:27:27   considered by a Mac and they just could not break through and get more people to [TS]

00:27:31   even think about it and clearly you know that's no longer problem for them [TS]

00:27:36   and that's why their market share has has done so well and so I don't know [TS]

00:27:42   that loyalties it I think that the reason I think the reason that Apple is [TS]

00:27:45   in pretty good shape for the that say the next five years is that at the very [TS]

00:27:50   least almost anybody in the markets where they're strong like North America [TS]

00:27:58   and Western Europe if you're in the market for a new cell phone in the [TS]

00:28:06   market for a tablet or at least gonna think about an iPhone or iPad right [TS]

00:28:11   there's a level of awareness that's that's different now but you know is [TS]

00:28:16   that is that fashion or is that you know legitimate awareness of a product I [TS]

00:28:23   don't know why it seems like there could be an element of a fashion involved [TS]

00:28:28   where people got iPods and Macs because they were cool or because you know [TS]

00:28:34   people are using them I don't know I don't know I don't think it's gonna be a [TS]

00:28:41   significant upheaval or anything like that but I do question you know just how [TS]

00:28:49   kind of tight and everyone is right and there is like the stickiness today and [TS]

00:28:55   and you know the the the equivalent of like you know where people were tied the [TS]

00:29:00   windows in the long ago days because you had to have word had to have Excel you [TS]

00:29:03   needed something I could read these puppies you needed a computer that could [TS]

00:29:07   hook up to exchange in your office and so it had to be windows like it's not [TS]

00:29:12   the operating system anymore that's people are tied to but they're tied to [TS]

00:29:15   things like their gmail account right because nobody who has twenty thousand [TS]

00:29:20   emails in Gmail and who enjoys using Gmail is gonna switch to something else [TS]

00:29:24   so they're only going to use their only alibi device that Gmail works well how [TS]

00:29:31   sticky is iCloud for people like that like I don't think the App Store's the [TS]

00:29:35   sticky thing I think I cloud is the thing that needs to be sticky [TS]

00:29:38   people need to be addicted to having their photos in photostream the same way [TS]

00:29:44   that you can type in your Twitter and Instagram credentials on any you know [TS]

00:29:48   anything [TS]

00:29:49   days and have you know your whole history there in front of you that [TS]

00:29:53   should be the goal for iCloud and you know as as has been well documented I [TS]

00:30:00   would say that's going questionably so far I sent you a link though if you see [TS]

00:30:05   it yeah I do so this this is something that I like you said Apple had this [TS]

00:30:10   thing called the Mac advocate program where this is from 1997 you would go on [TS]

00:30:16   their website and sign up for these CD roms and they would send it to you for [TS]

00:30:22   free I think I ordered the maximum which was like 10 of course I still have like [TS]

00:30:26   seven of them left and they were pretty amazing they were full of Apple [TS]

00:30:32   propaganda ranging from this video of Guy Kawasaki welcoming you and he's [TS]

00:30:39   basically they weren't hyper cards but they kind of seemed like them almost [TS]

00:30:44   PowerPoint presentations about why are you can convince your friends to buy a [TS]

00:30:48   Mac graphics are hilarious like really cheesy stock videos maybe you should run [TS]

00:30:54   the show notes that there is such a thing but I recently found this when I [TS]

00:31:00   went back home to Chicago and and I booted up my sister's old blue iMac and [TS]

00:31:07   took a bunch of screenshots of it and posted it last year so this is pretty [TS]

00:31:11   great stuff on here and all the Apple commercials and it'll of course the [TS]

00:31:16   video busted here's bill gates talking about the Mac how awesome it is this is [TS]

00:31:22   the best thing the very best again as a look at the new but this is great this [TS]

00:31:25   it's a slide this is why Apple is the best choice [TS]

00:31:28   ease of use and it's true that it was you could make you should have been able [TS]

00:31:34   to make an ease of use argument but their their example [TS]

00:31:37   is it simple to increase the performance of software applications by selecting [TS]

00:31:41   more memory right from the desktop and it's that old thing if people are going [TS]

00:31:46   to believe this if they didn't use the classic Mac OS but what you would do is [TS]

00:31:50   select the app in the Finder do get info and part of the info panel for the app [TS]

00:31:55   was memory requirements and there is a suggested size from that at a minimum [TS]

00:31:59   size in a preferred size and you can edit the minimum and preferred size and [TS]

00:32:04   that was how much RAM the application got like when you launch the app it got [TS]

00:32:09   as much RAM as you the user assigned to it which is it's insane to think that [TS]

00:32:16   that's how the Mac used to work and it's even more insane it's quadrupling in [TS]

00:32:21   saying that Apple was advertising that is a feature in 1997 [TS]

00:32:28   go in and get Photoshop more RAM and takes them away from wordperfect her or [TS]

00:32:32   whatever it was it really good apps I can I think Photoshop is on but I know [TS]

00:32:37   BBEdit BBEdit is part of the reason to be it was so brilliant was BBEdit you [TS]

00:32:42   didn't give more memory BBEdit somehow was smart enough to be able to allocate [TS]

00:32:45   memory on its own [TS]

00:32:47   on the fly from the system heap so it actually was bad to give BBEdit more [TS]

00:32:52   just let BBEdit have its default which was really low and then it would open it [TS]

00:32:57   would it would grab more memory on its own and let go of it when you close big [TS]

00:33:00   documents and I think photoshop work like that too but one of them and it was [TS]

00:33:05   either Photoshop I think our quark also had a separate memory section in its own [TS]

00:33:09   preferences file where you could set some of that stuff was photoshopping it [TS]

00:33:15   was with the scratch disk space to [TS]

00:33:17   but this is great looks like someone went nuts with power tools or something [TS]

00:33:22   yeah forty percent of people surfing the net using a Mac and great like 3d [TS]

00:33:28   graphic anyway this is something I think it's hard to believe that these graphics [TS]

00:33:33   came out about yeah and this was like and I had there there was a follow-up is [TS]

00:33:38   like a second disc but it wasn't really wasn't as good as it's actually kind of [TS]

00:33:42   cheesy like it's it's pretty funny and this was after jobs came back to things [TS]

00:33:48   they did look at mail in cyber dog yeah I mean I hate to laugh at Cyberduck [TS]

00:33:54   because the whole show on cyber dog Bieber should some day but it never [TS]

00:34:00   really shit like nobody ever really got to use cyber dog I never never used it [TS]

00:34:06   in fact I'd forgotten about it until I saw this I remember cyber dog as like [TS]

00:34:14   you know it at the time may be one of the worst things [TS]

00:34:18   you know who knows if Apple to suffers again going forward it probably won't be [TS]

00:34:24   in any way a mirror of what happened Apple in the nineties but one of the [TS]

00:34:27   many problems without bond in the nineties was that they would repeatedly [TS]

00:34:31   hype something that was supposed to come a year later and never actually came it [TS]

00:34:38   was never you know thanks to paraphrase Yoda you know never your mind on where [TS]

00:34:45   you are whatever the hell you to tell salute you know it was never about what [TS]

00:34:48   Apple actually had for you to use and buy right now [TS]

00:34:51   was always like this great new operating system Telligent you know our cyber dogs [TS]

00:34:57   we're gonna write revolutionize email and web browsing but not yet gonna come [TS]

00:35:00   next year and in the meantime you know you've got this web browser that's [TS]

00:35:05   nowhere near as good as you know what you can get on Windows right well and [TS]

00:35:12   that's kind of where they seem to have done a 180 and now kind of lead the [TS]

00:35:16   world it not over over hyping stuff and not announcing stuff until it's ready [TS]

00:35:20   whereas pretty much everyone else is still [TS]

00:35:24   especially at the video game guys like their six levels of of teasing before [TS]

00:35:28   you get to before they ship video game console that kind of stuff which seems a [TS]

00:35:34   little ridiculous but it does let me take a break and me thank our first [TS]

00:35:38   sponsor our first sponsor is mail route [TS]

00:35:43   email is still just mentioned in email still the number one form of business [TS]

00:35:48   and personal communication on the internet and according to them and I [TS]

00:35:54   believe this ninety percent of every single email sent on the internet as [TS]

00:35:58   spam I wouldn't be surprised that it's higher so male round now this is a team [TS]

00:36:03   that originally created Microsoft Forefront they put together they have a [TS]

00:36:08   great service [TS]

00:36:10   really really need super simple all you do is you point your domains MX records [TS]

00:36:15   if you have your own domain name you point the mail records at mail route and [TS]

00:36:19   now route points it back to you [TS]

00:36:20   takes about a second so your email goes through them first then goes to your [TS]

00:36:24   server takes about a second on average per message so what one second delay on [TS]

00:36:29   your email [TS]

00:36:29   big deal [TS]

00:36:30   you know of any hardware to install any software install all you do is have your [TS]

00:36:35   email go through them first before it goes your server and they take out all [TS]

00:36:39   the spam and it works it is fantastic [TS]

00:36:44   you can go there and check it out see all the details of how they do it they [TS]

00:36:48   have some great write-up about like the greatest thing they do this is it's a [TS]

00:36:51   super clever feature what they do with the greatest thing is a good mail server [TS]

00:36:58   a real mail server one that sends legitimate mail like let's say you're [TS]

00:37:01   the mail server on the one sending email I send mail to you you can say to me hey [TS]

00:37:06   I'm busy right now try again in a minute and a good mail server that sending the [TS]

00:37:10   mail that's normal it handles and says oh ok a minute later send the email [TS]

00:37:14   again they do that for the first time you get an email from any recipient the [TS]

00:37:19   reason it works is that all of these bots that are out there the PCs that [TS]

00:37:24   have been hacked and are in these botnets and they're sending all this [TS]

00:37:27   damn they're not hooked up to handle that they just send the email and keep [TS]

00:37:31   going on so they never handle that sort of thing where the receiving server can [TS]

00:37:36   say hey send this message again in one minute and then I'll take it that alone [TS]

00:37:41   filters out a whole bunch of the junk so if you've got like an email account on [TS]

00:37:44   your own to me that you host that is just like inundated with spam all this [TS]

00:37:49   man coming gotta take a look at me they have a 15 day free trial so you can't [TS]

00:37:53   lose anything [TS]

00:37:55   trying out for 15 days see if it works and if it doesn't you can just switch [TS]

00:38:01   right back and you'll hear no worse for the wear you haven't even lost $1 15 day [TS]

00:38:05   free trial but I think everybody who tries it if you have your own domain if [TS]

00:38:08   you have any kind of spam that's getting through India inbox try mail route and [TS]

00:38:13   it works great [TS]

00:38:15   here's where you go to find out more go to mail route and may I L carro ute [TS]

00:38:20   dotnet / the talk-show mail route dotnet / the talk show queen Oprah 15 day free [TS]

00:38:28   trial [TS]

00:38:29   great great service [TS]

00:38:31   do one thing do it well that type of service really really good stuff and I'm [TS]

00:38:36   always fascinated by how few I think there'd be more services like that that [TS]

00:38:41   plugins his mail such an open thing that plugin and you know do a lot of smart [TS]

00:38:47   stuff on the server side and then presented to you in your in your inbox I [TS]

00:38:54   would think so it is crazy can you imagine launching the service today that [TS]

00:38:58   was like that's like email like where anybody who just knows your name can [TS]

00:39:04   just send you stuff it in hindsight it is just kind of insane and it just shows [TS]

00:39:09   how naive you know the the old internet you know from the seventies and eighties [TS]

00:39:15   really was right it would never happen now because the cup that companies are [TS]

00:39:20   you know and so in control of their like how many decades it at eight just to [TS]

00:39:25   open up instant messaging between various services yeah able to aim [TS]

00:39:31   someone on Gmail or something like that I don't know I did the genius of these [TS]

00:39:36   guys and I really encourage everybody's go check it out enriquez it's [TS]

00:39:39   fascinating to see how they describe attacking but I really like to think [TS]

00:39:43   that to me it was a real eye-opener is that they're not just analyzing the [TS]

00:39:46   messages you know and like doing a Bayesian analysis of the content of the [TS]

00:39:50   message to see if it's pam is that they're they're trying to identify the [TS]

00:39:54   machines that are actually sending spam which ended you know it seems like most [TS]

00:39:59   of that spans all coming from these these hacked PCs and that it they know [TS]

00:40:03   they've figured out ways to figure out hey this is not a legitimate mail server [TS]

00:40:11   yes sir I recently got silent I was respectfully staying quiet during their [TS]

00:40:18   so Netflix yeah there was a big story in business week and then on Netflix and [TS]

00:40:30   how well they've been doing and you know it by all accounts not just you know and [TS]

00:40:34   and apples example that the stock market doesn't necessarily tracked actual [TS]

00:40:38   success of the company but Netflix is done really really well in the [TS]

00:40:42   in the time after that the tobacco when they when they know when they first [TS]

00:40:47   tried to dump the mailing disk thing when they try to get out of the disc [TS]

00:40:53   business and spin that often and at stock price tanked and the customers [TS]

00:40:57   relieving and ever since then they're really doing great the stock is way up [TS]

00:41:02   used you know your ships way up there people are signing up so here's the stat [TS]

00:41:07   from business week is that on a normal weeknight Netflix accounts for almost [TS]

00:41:10   one-third of all internet traffic entering North American homes more than [TS]

00:41:15   YouTube Hulu amazon.com HBO Go iTunes in BitTorrent combined who knows about [TS]

00:41:24   actually truly but it's you know I've seen a lot seems you know and it seems [TS]

00:41:28   like it's probably a legit statistic [TS]

00:41:31   yeah I guess I mean maybe BitTorrent surprises me a little but I guess that [TS]

00:41:36   that is always been kind of a an edge activity like not a mainstream thing and [TS]

00:41:42   to me it makes sense I mean that's Netflix is the mainstream long form [TS]

00:41:48   video service on the Internet like you know you'll watch YouTube for a couple [TS]

00:41:52   of minutes and a low bit rate so it doesn't matter how much bandwidth to [TS]

00:41:57   using but Netflix you will watch for hours in high def and you know that [TS]

00:42:04   makes sense to me what else is the bandwidth it's it's not like it's [TS]

00:42:07   possible bandwidth usage period its actual usage so it's not like you know [TS]

00:42:16   the potential capacity of all home internet connections in the country its [TS]

00:42:21   actual downloads so yeah and you know and have another factor too is that [TS]

00:42:26   they've done a really good job of working out partnerships with just about [TS]

00:42:33   anybody who has a set-top box that plugs into a TV right there on Apple TV there [TS]

00:42:41   on I think they're on PlayStation and PlayStation think so they're they're on [TS]

00:42:48   pretty much all those every brand of television every game system I think [TS]

00:42:53   they're even on the [TS]

00:42:53   now right every every tablet every every phone you know basically anything with [TS]

00:43:01   the screen can play netflix which is something that I don't think any other [TS]

00:43:06   service has has approached that level of ubiquity certainly not iTunes because [TS]

00:43:12   Apple won't put it on anything that's not made by Apple and Amazon is not as [TS]

00:43:18   widely distributed so I guess the one that would surprise me as YouTube I [TS]

00:43:22   quite as in you to do more but I think they're trying to but I think it's [TS]

00:43:29   because YouTube people think of YouTube is a place where you go and watch 24 [TS]

00:43:33   minute videos you know right [TS]

00:43:35   music videos in cat riding a skateboard and and shit like that whereas nobody [TS]

00:43:41   really thinks I'm gonna go watch a feature film or or a show I mean and [TS]

00:43:46   obviously I think a big part of Netflix's success is thats where people [TS]

00:43:49   go to bend you watch shows you know I'm gonna go get into homefront [TS]

00:43:56   I don't really know pump runs on Netflix but if you do probably is [TS]

00:44:02   you start watching Netflix and that's where these out you know forty [TS]

00:44:06   eight-minute TV show episodes come in and then you watch the next one and then [TS]

00:44:11   the next one so I think that's where I wouldn't be surprised if people watch [TS]

00:44:15   more individual videos from YouTube but that's not as much aggregate video right [TS]

00:44:22   and YouTube is trying to get more into the longer form stuff but not like it's [TS]

00:44:28   their only goal because actually their their business model you know show a [TS]

00:44:32   bunch of ads works better with short form i think im said interrupting a [TS]

00:44:37   movie eight times get someone to watch 24 minute videos or something like that [TS]

00:44:43   and then you could put an add between all of them [TS]

00:44:45   whereas Netflix you know is a subscription-based service they're happy [TS]

00:44:49   to have you watched an unlimited amount of video as long as you're paying near [TS]

00:44:53   eight bucks a month I was skeptical about Netflix when their stars deal [TS]

00:44:59   collapsed as the stars thing was where stars as like this sort of obscure at [TS]

00:45:07   least to me is sort of HBO type cable channel where they have like HBO where [TS]

00:45:13   they have feature films and they have original programming but stars has [TS]

00:45:18   feature films and and good ones too they had all the Disney stuff right like a [TS]

00:45:25   big a deep archive of old movies that they had the right exactly like lots and [TS]

00:45:31   lots of old Disney movies actually wrote a post 10 stars movies to stream on [TS]

00:45:36   Netflix before they go away and there was like Scarface Toy Story 3 mallrats [TS]

00:45:41   not like necessarily the newest new releases but still movies that you would [TS]

00:45:47   have heard of before unlike a lot of the stuff but Netflix and what happened it [TS]

00:45:51   was it's it's sort of like a beautiful bit you know everybody loves to complain [TS]

00:45:55   about lawyers but some somewhere there was a lawyer who did this is like like [TS]

00:46:00   lowering at its best [TS]

00:46:03   somebody figured out that stars had worked out a contract with their [TS]

00:46:07   standard contract with all these studios allowed them not just to put these [TS]

00:46:12   things on their cable channel but to also put them on the internet and they [TS]

00:46:17   had no way stars didn't have like absurd anything land and when these contracts [TS]

00:46:20   are written but there it seems like everybody agreed to it because it never [TS]

00:46:24   it nobody actually thought it was going to happen you know it was just like a [TS]

00:46:28   clause in there that they you know among the rights that they have for these [TS]

00:46:30   movies for this time period is the right to put it on the internet and [TS]

00:46:34   furthermore I guess somebody you know figured out I probably had Netflix that [TS]

00:46:38   the contract also didn't are also allowed them to resell those rights or [TS]

00:46:44   two to partner with somebody else to have those rights so Netflix had all of [TS]

00:46:49   his movies not because Netflix worked out the rights to have them through all [TS]

00:46:54   these studios but all they did have a deal with stars to allow them to [TS]

00:46:58   broadcast the movies that started it and so you know this because whenever you [TS]

00:47:03   started those movies there would be a little stars bumper at the beginning of [TS]

00:47:07   it you know that the equivalent of the day HBO and that under down you know [TS]

00:47:15   that the stars equipment was before it so when that when that deal expired and [TS]

00:47:21   that was one year and a half ago when did you write February 2012 so I was [TS]

00:47:27   pretty close so a little bit over a year ago I really thought that puts us in [TS]

00:47:30   trouble because that's when I use Netflix most for almost all of my [TS]

00:47:34   Netflix viewing was movies that they'd had three stars and they don't they [TS]

00:47:40   really don't Netflix does not have a lot of good selection of movies anymore I [TS]

00:47:45   think I don't think at that point they had said that stars was eight percent of [TS]

00:47:52   their viewing so actually was before that so that's a that's adding that [TS]

00:47:59   shows that I'm I was in it was me being in a typical networks user not that [TS]

00:48:04   stars that essential to it you know and I was a little too [TS]

00:48:08   self centered about what what I thought other people were doing on Netflix [TS]

00:48:14   yeah and that's the thing that another thing that folks always did well even [TS]

00:48:17   going back to the DVD days was having this this extremely deep library of [TS]

00:48:23   stuff in effect actually just last week resub scribe two DVDs to get a couple [TS]

00:48:29   things that you still couldn't get anywhere online and try and I get a free [TS]

00:48:35   months I've been getting it just some random stuff sent to me but like some of [TS]

00:48:38   it is very obscure like a documentary about Ron Santo the World Cups player [TS]

00:48:43   that I don't think I'd ever find online but sure enough there it is on DVD and [TS]

00:48:48   Netflix so so but it's interesting they have signed some more so more deals to [TS]

00:48:55   get more stuff but other studios are also going away and and Netflix [TS]

00:49:02   meanwhile is doing its own content as well [TS]

00:49:05   house of cards arrested development and so far they've done quite well with it I [TS]

00:49:11   think I don't know if you watched house of cards I haven't yet I'm definitely [TS]

00:49:15   going to there's a hundred percent chance but I haven't it's it's good I [TS]

00:49:19   mean it's not like I wouldn't I didn't watch The West Wing and not really a Dec [TS]

00:49:24   politics kind of guy but Kevin Spacey's good I mean it's a little weird at the [TS]

00:49:29   beginning but it gets it gets really good and and apparently that got them a [TS]

00:49:34   lot of new subscribers and arrested development probably will too and [TS]

00:49:39   it seems to be that that Netflix is like the same person you know something that [TS]

00:49:45   belongs in every scene household anyone who watches TV should probably have a [TS]

00:49:49   reason to subscribe to Netflix at this point but that's something that's gonna [TS]

00:49:55   last for a long time or not [TS]

00:49:57   yeah and it's an interesting business model because they're not asking a lot i [TS]

00:50:01   mean you know $8 a month is here that's how much of your cus thats nothing but I [TS]

00:50:11   mean it was so you know what youre talking in the ballpark of $100 a year [TS]

00:50:15   which is not nothing but it's certainly nothing compared to what we are used to [TS]

00:50:19   paying for cable for me over $100 a month so I think it is for most people [TS]

00:50:24   and probably watch as much Netflix as cable sometimes maybe not all the time [TS]

00:50:31   but sometimes especially when we're binging through a series or something [TS]

00:50:34   like that so I think they're doing well I think that they're they're on to [TS]

00:50:39   something and i think that the original programming is obviously a big part of [TS]

00:50:42   it but I posted a a chart earlier this week which you linked to and exits funny [TS]

00:50:48   every time I write about AOL the chart showed how basically as AOL has lost [TS]

00:50:54   subscribers over the last 10 years [TS]

00:50:57   netflix has gained them in almost perfect symmetry Netflix is now bigger [TS]

00:51:03   than a while ever was [TS]

00:51:04   but if it's kind of cool chart it's one of my favorite charts visually that I've [TS]

00:51:09   ever made which is kind of showing this looks like a como most of it while [TS]

00:51:14   declining in Netflix growing and a guy who writes for real clear technology one [TS]

00:51:21   of the things I ask in the post was you know what what is what's gonna hurt [TS]

00:51:26   Netflix eventually what's going to cause them to eventually fizzle out if [TS]

00:51:29   anything you know something that's gonna be mobile oriented the Netflix can't do [TS]

00:51:34   or what's going to be and and and the guy had some interesting points one of [TS]

00:51:41   them was the potential for internet providers to [TS]

00:51:45   we talked about how Netflix is maybe a third of the bandwidth used you know if [TS]

00:51:51   if they were to charge for bandwidth by the Gigabyte the way that they do on [TS]

00:51:55   wireless networks you know and all the sudden Netflix cost a lot more than [TS]

00:52:00   eight bucks a month to use that's certainly potentially not good for them [TS]

00:52:06   or another one could be that they would continue to lose contracts for content [TS]

00:52:12   until now [TS]

00:52:14   netflix has been a source of new revenue for a lot of D TV studios who all the [TS]

00:52:19   sudden had a a place where they could make money off their old shows no one's [TS]

00:52:23   gonna pay 40 bucks and iTunes for season one of you know seasons one through five [TS]

00:52:28   of Mad Men but someone will certainly tear through them on Netflix but at some [TS]

00:52:34   point more content owners studios TV networks may kind of figure out oh well [TS]

00:52:41   you know if if there's an audience for this stuff maybe we should own that [TS]

00:52:44   maybe we should have the Warner Brothers I think Warner Brothers is actually [TS]

00:52:48   building their own online subscription-based movie service so I [TS]

00:52:55   don't like about that most people have no idea what the hell studio made [TS]

00:52:59   certain movies like nobody thinks like that nobody thinks let's go watch a [TS]

00:53:03   Warner Brothers movie no wonder I mean I guess you kind of have to do that with [TS]

00:53:07   TV shows like where if you want to watch Game of Thrones you know you gotta go to [TS]

00:53:11   HBO GO [TS]

00:53:12   by right but there's only four TV networks writer you know the movie [TS]

00:53:20   studios are there and who who is ever even thought about what movie studio [TS]

00:53:24   owns it besides maybe Disney yes that's why the one that has the most [TS]

00:53:27   recognition but even so even if you know it I think that's why the Netflix is [TS]

00:53:32   doing so well is that you just know all you have to know is go to Netflix open [TS]

00:53:37   up netflix on your Apple TV you're fired up on your Playstation or on your iPad [TS]

00:53:41   or something like that and you can find something and you don't have to worry [TS]

00:53:44   about who made it you know was that warner brothers or was it universal or [TS]

00:53:48   fox or whatever it's just there nobody like that yeah so i dont and then you [TS]

00:53:55   know all those even if they were to do that with they get the distribution [TS]

00:53:59   deals that Netflix has and probably not I mean Apple TV is not going to have at [TS]

00:54:04   least at this point maybe if there's an app platform and Apple TV and I think it [TS]

00:54:09   was three years ago I predicted this year will be the year of the Apple TV [TS]

00:54:13   app store right who knows that I won't be surprised you know I think it's [TS]

00:54:19   coming but there have been so few changes to that software and so many new [TS]

00:54:26   people buying and using it that they gotta do something eventually I think [TS]

00:54:31   we're waiting on a better remote I think it's it's going to be a next generation [TS]

00:54:35   Apple TV was some kind of better I don't know if I can make any prediction about [TS]

00:54:40   what it's going to be but I think something better than an infrared up [TS]

00:54:44   down left right play pause to facilitate more than just play pause apps where the [TS]

00:54:52   best thing is that for whatever reason my tv remote and the Apple TV remote are [TS]

00:54:57   on the same whatever frequency or something so whenever I try whenever I [TS]

00:55:03   go left right on the AppleTV it changes the input on my TV also have to wait and [TS]

00:55:08   infrared is such a hack but I'd love for you know I'd love to see FaceTime on [TS]

00:55:14   there and stuff like that right [TS]

00:55:15   it seems like a natural yeah the insidious part about what Netflix is [TS]

00:55:21   competing against is the way that the interests of internet providers or not [TS]

00:55:27   it was no almost nobody who's an internet provider is really just an [TS]

00:55:32   internet provider there the cable companies right and the cable companies [TS]

00:55:36   don't want to just sell you at $20 a month internet connection they want to [TS]

00:55:41   sell you these you know what are we paying $120 a month you know package [TS]

00:55:46   that has TV and Internet and so it's not in their interest to have people using [TS]

00:55:52   Netflix right getting used to it and thinking all you need is Netflix so that [TS]

00:55:56   you know it's not really I i think that the the complaints from cable companies [TS]

00:56:01   about all we have to charge by the Gigabyte because you know poor us it's [TS]

00:56:06   not really that they have to her that they can't make money doing it it's that [TS]

00:56:09   it busts up their monopoly that lets them charge what I think is you know not [TS]

00:56:15   what the fair market value is for all the video content you get from cable [TS]

00:56:19   right yeah exactly and if if they start to see that you know 25 or even 50% [TS]

00:56:27   someday of video watching is happening over the internet and not over the cable [TS]

00:56:33   you know we overpaid vastly for cable TV we as consumers and the cable companies [TS]

00:56:40   like Comcast Time Warner profit from that but the channels due to right [TS]

00:56:45   there's this year you can google all these stories about how that works for [TS]

00:56:49   you pay your cable bill of $120 a month or whatever you know three dollars goes [TS]

00:56:54   to ESPN and $2 goes CNN and a lot of these flagship channels and eat so even [TS]

00:57:00   if you know your yeah it really I believe it you absolutely have to have [TS]

00:57:07   ESPN because people who watch sports [TS]

00:57:09   absolutely have to happen but and I'm sure that you know that this audience [TS]

00:57:13   you know the the nerds out there listening to this show I'm sure there's [TS]

00:57:16   a ton of them who haven't put ESPN on endeavour in their life because they [TS]

00:57:21   don't they don't watch sports and yet they're paying $5 a month every month 60 [TS]

00:57:26   bucks a year [TS]

00:57:27   you know which is almost what you pay for for Netflix right watch what you [TS]

00:57:32   want and you choose to do it and cancel at anytime right obviously the fairway [TS]

00:57:37   to price it would be Alucard and the only people who would pay for ESPN or [TS]

00:57:40   the people watching ESPN but that bus the monopoly and you end up paying [TS]

00:57:44   everybody would end up pain a lot less well but anyone who wanted ESPN would [TS]

00:57:51   have to pay more [TS]

00:57:53   20 bucks a month right exactly because if you know if only a quarter of the [TS]

00:57:58   people are watching ESPN and you they still have to make the same amount of [TS]

00:58:02   money although Peter Kafka wrote the story couple days ago her baby yesterday [TS]

00:58:05   about what would happen this year the circumstance which is basically ESPN [TS]

00:58:10   will go to the sports leagues and say all right well can't pay you a billion [TS]

00:58:13   dollars anymore for for your games anymore so good luck good luck with that [TS]

00:58:18   right [TS]

00:58:19   they would recoup some of their expenses somehow but it would still cost a lot [TS]

00:58:22   more per channel and a lot of the channels we would have let's just go [TS]

00:58:26   away [TS]

00:58:27   which i think is fine actually destruction but there's an awful lot of [TS]

00:58:32   entrenched business interests that are all based on the idea that every [TS]

00:58:39   household is paying 70 80 90 100 $220 a month for cable and that there's this [TS]

00:58:45   big amount of money and that they're not watching it right so when when Fox pays [TS]

00:58:49   four billion dollars a year to broadcast Sunday NFC games it's not because [TS]

00:58:55   everybody watches NFC games but everybody's paying for it right the [TS]

00:59:03   second sponsor and then we'll we'll wrap up the show but our second sponsor is [TS]

00:59:08   great there there's same as last week its transporter you listen to show last [TS]

00:59:13   week transporter is hardware product you buy and its file storage put it on you [TS]

00:59:19   connected to your home network and then it gives you effectively and this is [TS]

00:59:25   their language not mine it's effectively your own private Dropbox so you hook up [TS]

00:59:30   the transporter you can get it with a hard drive or you can buy one without it [TS]

00:59:34   and supplier on 2.5 inch drive put it on your network you sign up with trance [TS]

00:59:40   Porter people with an account and all the account does the cloud part all it [TS]

00:59:45   does is poked a hole through your firewall at home so that you can access [TS]

00:59:49   this thing from everywhere [TS]

00:59:51   your stuff doesn't get stored on their servers it gets stored on the device you [TS]

00:59:56   own and control and its peer-to-peer so you can have two of them and no mirror [TS]

01:00:02   each other and you can have one of them upstairs one of them downstairs you can [TS]

01:00:05   have one in your house when your office you don't want your house one at your [TS]

01:00:09   folks house so that you have a backup so that the whole thing is mirrored between [TS]

01:00:14   the two and it all just goes here to peer and you can share files and folders [TS]

01:00:21   with other people just like with Dropbox you can say here's a shared folder for [TS]

01:00:25   me and Dan and only mean you can see it but it's stored on my file transporter [TS]

01:00:31   and if you haven't filed transporter it would be mirrored on yours as well so [TS]

01:00:36   it'd be faster peace be right there under local network it's a really clever [TS]

01:00:40   idea the big emphasis why would you use this was a big thing as privacy right [TS]

01:00:43   because you control the hardware you know that the only place where your [TS]

01:00:48   stuff is stored on this device that you have in your hands you can see you can [TS]

01:00:52   hold and you can control like I said you can buy one without a drive supply run [TS]

01:00:58   2.5 inch drive 499 or even easier you can just buy one terabyte model $2.99 or [TS]

01:01:05   two terabyte model 399 that's the only costs involved you dared sorta like [TS]

01:01:11   Apple they just want to sell your hardware 199 299 399 401 are two [TS]

01:01:17   terabytes and that's the only thing you pay your account is free and that's all [TS]

01:01:23   there is to it it's really really great [TS]

01:01:25   very great idea and it's from the people who originally made the Drobo this is [TS]

01:01:31   the engineering and design team that made the Drobo and so what that did [TS]

01:01:34   personal file storage now they're doing for distributed cloud file storage I [TS]

01:01:40   encourage you go find out more at filed transporter dot com slash talk that's [TS]

01:01:46   that's the way you came from the show while transporter dot com slash talk and [TS]

01:01:50   find out more and listeners the show you can save 10% on your purchase by using [TS]

01:01:56   the discount code talk all lowercase TLK and save 10% on those prices I just told [TS]

01:02:03   you about it filed transporter dot com slash talk and actually did here last [TS]

01:02:08   week show and I looked at this and I'm in the market for something like this [TS]

01:02:12   right now it sounds interesting to me the biggest thing like you know there's [TS]

01:02:16   there's a couple options there be something like this and then I'll be [TS]

01:02:19   uploading everything to some sort of cloud storage but one of the things hold [TS]

01:02:24   me back from the cloud storage is that it would take me probably a month or two [TS]

01:02:29   months just to upload everything I have over a terabyte of stuff on my computer [TS]

01:02:33   I don't even know if time-warner would let me upload all that somewhere I tried [TS]

01:02:38   so I looked at signing up for a photo sharing a photo library site the other [TS]

01:02:43   day and I realize that I have 400 gigabytes of picture how do you upload [TS]

01:02:49   that somewhere so local and you can kind of pick and choose on demand I need this [TS]

01:02:55   this folder and so the big file transfer would only go on your local network it's [TS]

01:03:00   right there just in your house never goes anywhere outside just from your [TS]

01:03:03   computer to the file transporter and then you can access it from anywhere [TS]

01:03:06   they have I didn't even mention they have iPhone and iPad apps so you can [TS]

01:03:10   just access from anywhere if you wanted to get it you're 400 gigabyte selection [TS]

01:03:14   of trials or for photos or something which I only ever need one or two at a [TS]

01:03:19   time so I'm gonna check this one out one last thing before we end the show here [TS]

01:03:24   is the last time I talked about is a site tweet from you yesterday after your [TS]

01:03:28   training here this was a Patton Oswalt that is but there's somebody in [TS]

01:03:33   Tokyo you said that your your phone got shut your iPhone I presume got got [TS]

01:03:42   terrible battery life in Japan and you think it's because you were roaming on [TS]

01:03:45   3G as opposed to getting LTE [TS]

01:03:47   and I'm really struck a chord when I was in Dublin for the all-conference last [TS]

01:03:53   month third to last month my phone had the worst battery life and I did that [TS]

01:03:58   thing where I gotta have a Verizon iPhone I can just put a a local SIM card [TS]

01:04:03   and I just paid like 20 bucks and got a local SIM card with you know a couple [TS]

01:04:07   hundred megabytes of data so I didn't have to pay any money paid 20 bucks but [TS]

01:04:11   I didn't have to pay any roaming but my battery life in Dublin was shit i mean [TS]

01:04:16   by the end of the day I was just out I mean I was looking around for power [TS]

01:04:20   charges and some and I think it's cuz I was on 3G oh yeah I hindsight since I [TS]

01:04:26   have the iPhone 5 I've been abroad three times I think and what I was in Japan [TS]

01:04:33   hanging out with my friend last december it was terrible it was my iPhone 5 in [TS]

01:04:41   New York laughs when I go to bed I am rarely below 30% usually you know even [TS]

01:04:49   50% [TS]

01:04:50   it's plugged in all day it's not plugged in all day it's just it's very efficient [TS]

01:04:55   have a very strong Verizon signal everywhere I go [TS]

01:04:58   you know that my battery is is not even in the top ten complaints about the [TS]

01:05:03   iPhone 5 but when I was in Japan which you know it's funny like for how long [TS]

01:05:09   did we we we kind of made fun of it in the USA for having horrible what [TS]

01:05:14   wireless and now you don't you go to places like Asia and Europe where 44 [TS]

01:05:18   ever they were making fun of us then you go there and this isn't actually that [TS]

01:05:21   could you guys talking about but yeah when I was there I would I was the guy [TS]

01:05:28   making random hotel to let me charge my phone [TS]

01:05:32   you know in their lamp cord you know because my phone is dead and I couldn't [TS]

01:05:38   i couldn't get in touch with my friends so and what and when we were in Europe [TS]

01:05:43   to have the same problem in France on this funny was one carrier in [TS]

01:05:48   in the second time I went back and I had a different SIM card from a different [TS]

01:05:51   French carrier the battery life was better so I wonder you know this is me [TS]

01:05:57   making stuff up now I wonder what if there's a specific I guess in France [TS]

01:06:02   would make sense because everything's kind of in the same frequency levels [TS]

01:06:04   there but I wasn't in Japan I was roaming on two different carriers one [TS]

01:06:10   was Softbank which is GSM based in the other was cdma-based and the CDMA was [TS]

01:06:18   the worst like the battery would just die so quickly whereas the GSM one was [TS]

01:06:22   was a little better but even still like nothing like I get home I would have to [TS]

01:06:28   charge it at least twice a day [TS]

01:06:31   fully and at that point and have one of those the new movies so yeah I had but I [TS]

01:06:40   had i didnt have still not have the case for the iPhone 5 I just haven't the [TS]

01:06:45   standalone yes I know what they call the things that you can plug in [TS]

01:06:51   I'm done by K smokey's I think I am 231 you know I just use them right and I [TS]

01:07:01   hate putting it in my phone and stupid thing anyway so even when I did use the [TS]

01:07:05   case I'd carry in my other pocket and I don't put it on I need it but then you [TS]

01:07:09   know it takes up as much space in my pocket is the break thing does the only [TS]

01:07:12   house with the brick thing is that you have to have a cable right like I wish [TS]

01:07:16   that it just had like a little cold out [TS]

01:07:19   lightning plug you know that you could just pulled out and snapping into your [TS]

01:07:25   iPhone but that they don't want to pay Apple for the Lightning thing I guess so [TS]

01:07:30   here's another post that I never did which was I even did a whole photo shoot [TS]

01:07:35   and everything what I want is a lightning to USB stick the size of the [TS]

01:07:42   OS 10 [TS]

01:07:44   install rescue disk yeah like ricky is flat as a key and all it is is the USB [TS]

01:07:54   sensors on one side and the lightning bolt lightning lightning connector on [TS]

01:08:02   the other end you can just pass power to it so if you are you could even just go [TS]

01:08:05   to a cash register some store and stick your phone in there for a few minutes [TS]

01:08:08   and in charge of for something like and I would think you would make it out of [TS]

01:08:12   something that's pretty stiff but not super stiff so have been a little bit [TS]

01:08:16   slightly rubbery nasa that you know if your phone is it you know you plug it [TS]

01:08:21   into your MacBook to a phone you could put the phone on the table it wouldn't [TS]

01:08:25   be just picking up in the air and you could snap it off you know just have a [TS]

01:08:28   great great product I would buy that someone Kickstarter that please [TS]

01:08:35   for that but I think that'd be really cool and I did I like I tired to gather [TS]

01:08:39   stuff you know this if I posted a half the stuff that I come up with half my [TS]

01:08:46   memory at all [TS]

01:08:48   was me and Michael lob we both had the MOT breaks like letting other people [TS]

01:08:53   borrow them are fishing them out so that we could use them to recharge their [TS]

01:08:57   phones because the phones are dying so quick so I imagine we're now going to [TS]

01:09:00   hear from you know 75 electrical engineers about exactly this you know [TS]

01:09:06   either were full of it and we're just using our phones more because we're not [TS]

01:09:09   at home or something like that but I really do think that there's something [TS]

01:09:13   there that maybe the 3G network is less efficient its ports polling for a signal [TS]

01:09:19   harder or something like that that's making the battery life force and we [TS]

01:09:24   could have done some research before the show but instead why not let her smart [TS]

01:09:28   readers just tell us to other theory and I could be all wet on this maybe I'm [TS]

01:09:32   just point it right on my ass is May because we have Verizon iPhones the way [TS]

01:09:36   the antennas are tuned when you are on GSM through you know I said maybe it's [TS]

01:09:43   it's not worried you know it's not optimal [TS]

01:09:46   for that I'm trusting and maybe that's why we get worse battery life but I [TS]

01:09:50   remember and it's not remember thinking maybe I am using it more than I am but I [TS]

01:09:54   remember even the day that I spoke at war and I spent like two hours before [TS]

01:10:00   rights folk rehearsing and then I spoke for an hour and then immediately went to [TS]

01:10:05   dinner in the venue so I that was like a four hour period where I was not on the [TS]

01:10:11   phone at all because it's been two hours rehearsing and going over my notes and [TS]

01:10:16   then an hour talking and then like at least an hour at dinner before I even [TS]

01:10:20   like really even took out my phone and did anything with it and I remember [TS]

01:10:23   noting that the battery had gone down significantly in the time I hadn't even [TS]

01:10:27   taken out of my pocket and yeah I don't think I think we're onto something I [TS]

01:10:33   don't know what it is but anybody anybody out there knows what's going on [TS]

01:10:37   let me know and I'll do it what is Siracusa call it a few I do it after you [TS]

01:10:43   next week [TS]

01:10:44   can fix this please fix it and from where people should go and check out the [TS]

01:10:50   city knows what's going on with city necessarily City notes is my travel [TS]

01:10:55   guide start-up City notes that I O is our website we have a freshly updated [TS]

01:11:01   guide to New York City so if your traveling to New York this summer and [TS]

01:11:06   wanna know only the best places to hang out restaurants cafes don't waste your [TS]

01:11:11   time on the uncropped don't waste your time on Yelp or you know God some [TS]

01:11:15   garbage like that [TS]

01:11:16   check out city notes we're gonna be releasing new guides over the next [TS]

01:11:21   several weeks to places like Paris and a separate one for Brooklyn and hopefully [TS]

01:11:26   Tokyo Chicago and LA so fast it's kind of my full-time job now I'm pretty much [TS]

01:11:33   winding down my time on split up at the moment and really pushing hard on this [TS]

01:11:38   so check it out at City notes . I O or or follow us on Twitter its city notes [TS]

01:11:45   travel has someone is squatting on city now [TS]

01:11:48   I hate that yeah well that's great everybody should check it out we've [TS]

01:11:52   talked about it before couple months ago but it's really worth your time it's a [TS]

01:11:55   great really really great stuff thankyou down from her thank you [TS]