The Talk Show

57: One For The Pedants


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00:00:23   I have traded to the what he called the Mavericks on this machine that I record [TS]

00:00:29   the show on willfully under informed on average I still have never even seen i [TS]

00:00:36   mean you know besides the keynote I've never even seen it running because [TS]

00:00:39   nobody I see in real life is brave or stupid whatever brave enough to to run [TS]

00:00:47   it on their computer yet and I'm not gonna run it on anything that I need to [TS]

00:00:51   use I like I would normally just like installed on my laptop has normal amount [TS]

00:00:55   of hits my desk closed not being used but never go anywhere but recently I've [TS]

00:00:59   been going places and the last thing I want to do is like blow up my laptop [TS]

00:01:03   with some data like as I'm bring on a trip to work on it I found I found this [TS]

00:01:09   summer that I am and I think it was clear from the last couple versions of [TS]

00:01:13   Mac OS 10 but especially this one where it really coincided with a new version [TS]

00:01:17   of iOS that my attention is it so much more on iOS and Mac OS 10 that it's [TS]

00:01:24   something I'm not interested in marriage but I'm willing to wait and then just [TS]

00:01:28   have circuses teach me everything about it oh yeah and you know the changes in [TS]

00:01:31   our senate so much more of a mature product the changes are so much smaller [TS]

00:01:34   and in the grand scheme of things again day-to-day use what am I really what's [TS]

00:01:38   really going to be different for me if I've read the Mavericks besides it might [TS]

00:01:41   not work as well you know at this point you know once I might even wait until [TS]

00:01:46   point one just because they're I don't really have any motivation to update [TS]

00:01:50   update to it also you know I have always felt you mean you know you famously have [TS]

00:01:55   never let me forget about how install iOS 5 beta born in California on my foot [TS]

00:02:01   two hours after the keynote at the kind of thing I think every iOS developer [TS]

00:02:06   doesn't wants so you know with iOS I always felt even though this device is [TS]

00:02:11   always on me and it has to do things that are I guess someone important like [TS]

00:02:16   phone calls I don't know phone calls aren't that important in my life but [TS]

00:02:18   supposedly this supposed to be important [TS]

00:02:21   always kind of felt like I was safe to mess that up but the Mac is where I get [TS]

00:02:28   my work done and so the matter I am very conservative with upgrading [TS]

00:02:32   and like all you like even even one like you know ten-point something points 7.8 [TS]

00:02:38   update you know one of the mid-cycle updates even one of those comes out I [TS]

00:02:43   want to offer a few days after it comes out just just to see if anyone else has [TS]

00:02:46   like a whole bunch of me make major problem because they're just like no [TS]

00:02:50   motivation for me there's almost always something in the App Store app bother me [TS]

00:02:55   that I have to reboot my computer for an update and I am just I just put it off [TS]

00:02:58   like a week so that's that's how things have been going against like you know [TS]

00:03:07   what's what am I really gonna get if i upgrade some leading edge version of us [TS]

00:03:13   to give it a security update ok but if it's just like we had to support for a [TS]

00:03:18   new printers like I don't really need that we fixin things and Safari well so [TS]

00:03:23   far is never fixed so I just feel again need I need and and I don't even know if [TS]

00:03:28   I can logically defend this but I feel like I need some stability in my [TS]

00:03:34   computing life and for me that's become the Mac like your work right so I didn't [TS]

00:03:39   upgrade to iOS 7 on my phone right away I think I waited 23 but you know what I [TS]

00:03:43   was running at most of the summer I mean fun and you know I would say as the [TS]

00:03:48   basis of gone over the years even given how radical the UI changes are it was [TS]

00:03:53   actually pretty no not that bad experience never very few bugs I ran [TS]

00:03:57   into that were serious problems every once in awhile they'd be like a virgin [TS]

00:04:01   when come out and one of the apps I use would crash all the time on it that kind [TS]

00:04:05   of stuff I am NOT going to go you know you can't go and complain to developers [TS]

00:04:09   that they're as happy as crashing on 0800 even though the lead me people do [TS]

00:04:16   you know so annoying but it was the United but I felt like having my Mac [TS]

00:04:21   still running the standard 10.8 whatever you know standard all summer [TS]

00:04:28   you know give me something stable to build so there's a pair of that coming [TS]

00:04:35   up [TS]

00:04:36   well who knows what kind of how did the did the invitation not specify iPads [TS]

00:04:41   don't ever do even for the iPhone one which really like some kind of like [TS]

00:04:46   really obvious hint in in like the text of it was then won this week on and even [TS]

00:04:52   look at people every article about the invitation of going out is usually so [TS]

00:04:57   insufferable that I did I stop treating them like it's the what do you like it [TS]

00:05:02   reads into everything way too deeply and usually if they're gonna tell you [TS]

00:05:06   anything useful they'll be they'll be over the head with it basically gonna be [TS]

00:05:10   really clear this one was it says we still have a lot to cover some maybe [TS]

00:05:18   they're not releasing new iPads and they're only releasing new Smart Covers [TS]

00:05:22   that's somebody somebody I did see some of the on Twitter suggest exactly that [TS]

00:05:28   just new Smart Covers and you know then Dan even reasonable people could say you [TS]

00:05:36   know what they are there this company is losing all my theory I'm from my eye was [TS]

00:05:41   a show last night and my theory was that you know they they have the mini which [TS]

00:05:47   one of its most important roles is to try to close the price gap with the [TS]

00:05:52   other you know crap tablets out there and they have a high end features they [TS]

00:05:58   want to create in there like redness screens I i assume the track I'm in [TS]

00:06:00   there and probably have done it by now but try to achieve super low cost and [TS]

00:06:07   all these high-end features is always a challenge you know an apple historically [TS]

00:06:10   has avoided the super low and just kind of gone for like mid-range and upper [TS]

00:06:13   range and so my theory is that the existing I've had many sticks around and [TS]

00:06:19   just has a reduced price and not you know not two hundred bucks probably but [TS]

00:06:23   maybe like 279 or 330 bucks less and then the retina can come in at a higher [TS]

00:06:29   price to cover you know their readiness of it maybe 399 well the only problem [TS]

00:06:36   with that I think there's some logic to that and I definitely think if they go [TS]

00:06:40   right now with this year's model which I now think they probably well I have no [TS]

00:06:44   no inside jokes about it though it's just a gut feeling mostly in foreign by [TS]

00:06:49   Iowa Senate that I think I was just looks so then in Whitby on an unwritten [TS]

00:06:55   screen that I really think that I don't know I just gives me a good just the [TS]

00:07:02   look of Iowa 7 makes me think they're not gonna have a major iOS device and I [TS]

00:07:06   think the Mini is it serious you know I think it's a huge part of the iPad mix I [TS]

00:07:12   just don't think that they're gonna go another year without it is that I [TS]

00:07:16   definitely think that if they do go read because retin a's such a big jump in [TS]

00:07:21   costs I think component lies that they'll definitely do that thing that [TS]

00:07:27   they did with the iPad 1 and one red which is keep the non-renewal around at [TS]

00:07:32   a lower price point but the thing is here's the other thing know when when [TS]

00:07:36   other devices have gone retina like the iPhone and the iPad the day kept older a [TS]

00:07:43   year models around to have lower prices but they kept the prices the same so I [TS]

00:07:47   don't know if starting the retina minion 399 woodwork came out when the iPad 3 [TS]

00:07:55   came out the iPad 2 dropped a hundred bucks right right so there is precedent [TS]

00:08:00   for that but it also mean I think you know everyone under the Sun is arguing [TS]

00:08:05   about how Apple should go lower end as always you know notebooks etc but I [TS]

00:08:09   think it might be problematic if they go into this holiday season with their [TS]

00:08:14   cheapest tablet being 329 like that it feels as if they can bring that down any [TS]

00:08:19   lower at all they could just sell even more and I know the mini so ridiculously [TS]

00:08:24   well even at 3:29 but that was also a year ago that launched and you look at [TS]

00:08:30   what Google and Amazon and all the no-name people are doing with their with [TS]

00:08:34   their craft tablets [TS]

00:08:35   and they're getting less crappy at those low price points and I don't think I [TS]

00:08:42   don't think I was gonna have to hit 200 bucks but coming down even just a little [TS]

00:08:45   bit you know even from 329 just two to three hundred or two to seven you know [TS]

00:08:49   and to 249 sweet spot for that that if they if they can do that I think that'd [TS]

00:08:55   be great also its kind of help would push it even maybe that far down and [TS]

00:09:01   certainly not lower than that is because the iPad Mini kinda hurt their margins [TS]

00:09:07   for a while didn't it [TS]

00:09:09   well as best as we can tell they don't write all that out but so assuming it [TS]

00:09:15   did then keeping the old one around for another year at a lower price but where [TS]

00:09:21   the Delta there is less than the actual manufacturing of making it a year ago [TS]

00:09:27   versus making making it today they can boost their margins little bit just by [TS]

00:09:30   having the cheap one be a little higher margin that was last year but if it's [TS]

00:09:34   still cheaper I think part of the clues for that too is just as simple as the [TS]

00:09:38   pricing at 3:29 was such a slightly odd price for them you know usually they [TS]

00:09:43   liked and a 99 in if not 9949 you know [TS]

00:09:48   hundred inelegant they've done it before I don't think it's unprecedented and as [TS]

00:09:55   the iPod's got lower and lower priced over the decade that they were so [TS]

00:10:00   popular you know especially once they got under $200 you know they had like [TS]

00:10:04   hundred and seventy-nine models and in a weird prices like that because once you [TS]

00:10:09   get that low in price you know it's it's hard to drop another whole 50 bucks at a [TS]

00:10:15   time so I think that 329 prices probably because it at their normal margins it [TS]

00:10:21   would have been 349 and they really did they really wanted to push it now you [TS]

00:10:25   know I don't think like 299 would have been feasible for I don't think that [TS]

00:10:29   they raised the price and milked it I think that they took it took a hit on a [TS]

00:10:34   margin so that it wouldn't be 349 start that sounds about right but I'm having a [TS]

00:10:40   hard time even getting excited about this because you know for the last years [TS]

00:10:44   I have had this many in a kind of me that my primary iPad but I also hate the [TS]

00:10:47   screen so much [TS]

00:10:49   that I i keep and use my iPad 3 and everything but the floor but I've used [TS]

00:10:53   iPad 3 as like games or sometimes reading so it's kind of like two iPads [TS]

00:11:00   and and I'm actually like I hardly ever even use iPads in fact my iPad Mini has [TS]

00:11:06   been used more for Verizon tethering that it has for any other purpose is [TS]

00:11:11   really nice long hot spot it's wonderful and it's and having you know my phone [TS]

00:11:16   with AT&T get my house sucks Verizon so having both services available for for [TS]

00:11:22   tethering is awesome when you're traveling because the spot where one of [TS]

00:11:26   them sucks and and Verizon tends to be the better option for tether is because [TS]

00:11:30   the way more of the network is LTE and so Verizon's great for tethering but I [TS]

00:11:34   can use it for voice so it's really nice having the option for both carriers now [TS]

00:11:40   I remember I've I guess when I have credit to the five and we switched [TS]

00:11:45   phones to Verizon I we went all Verizon and there are some advantages to that [TS]

00:11:50   billing rise like there's like this family plan things so instead of paying [TS]

00:11:53   for my iPad data plan on the iPad it's I just added the device to our to our [TS]

00:12:01   verizon plan right [TS]

00:12:03   Verizon has a thing we can do that and that's nice it actually saves us a [TS]

00:12:07   little bit of money I mean it's godly menominee to Verizon every month but [TS]

00:12:12   it's it's cheaper than it would have been to just have the iPad independently [TS]

00:12:15   but it was nice when I had Verizon iPad and AT&T phone like when I was on the [TS]

00:12:21   train to between Philly New York there's dead spots for both but you could you [TS]

00:12:27   know I would like tether most of the way on Verizon then when it dropped out [TS]

00:12:33   drop off the tethering and see if AT&T are usually you can get at least one and [TS]

00:12:40   only when you have both it's it's it's very becomes very clear that neither [TS]

00:12:44   network is overall better than the other like they both have dropped spots and [TS]

00:12:50   and crappy areas used a slightly different and you know it could just be [TS]

00:12:55   right where the antenna is you know there are certain [TS]

00:12:58   hotels that I've stayed at regularly were sometimes I'll get a room and get a [TS]

00:13:01   good signal and same hotel I guess maybe I always get twisted around in a hotel [TS]

00:13:06   but on the other side of the building and I don't get a good signal in my town [TS]

00:13:13   is very hilly hills and CNN radio signals do not get along but on top of [TS]

00:13:18   our town hall there's an AT&T tower and I can actually like there's a window in [TS]

00:13:24   my house from which I can just barely see my line of sight to the AT&T a [TS]

00:13:28   antenna so the 80 covers of town fantastically and I guess rise and [TS]

00:13:34   didn't make a deal so they don't and it doesn't matter but anyway so I am having [TS]

00:13:40   a hard time getting sad about the iPad because I've kind of stopped using iPads [TS]

00:13:43   to love who use them like for work and and I've just never really gotten never [TS]

00:13:50   crossed that that liner or gotten into that pattern I guess depends on what I [TS]

00:13:56   do some days I do a lot of reading them and some days it is involved in the [TS]

00:14:02   three things Mac iPhone iPad I do not a day goes by round not using my Mac well [TS]

00:14:08   I guess like a family vacation or something that i guess i phone is the [TS]

00:14:11   one where every single day [TS]

00:14:12   Mac I use every day that a quote working iPad who knows I get an offer I think [TS]

00:14:20   it's worth it I think it was worth it well worth the purchase but you know [TS]

00:14:23   it's clearly if I had to I had to leave one behind it was clearly whatever I [TS]

00:14:27   think I mean that same thing like part of that is why I like the many because [TS]

00:14:32   at least smaller and lighter so it's like if I'm trying to make a bag [TS]

00:14:36   reasonably light to carry somewhere like it's not that big of a deal but I don't [TS]

00:14:43   know I mean like I can totally understand the market for these giant [TS]

00:14:46   screen phones because ideally like if Apple made a bigger screen iPhone I [TS]

00:14:51   don't most certainly get it for myself because I i do more of the things that [TS]

00:14:55   people do i do so much of that just on my phone with everything else yeah I'm [TS]

00:14:59   around then that I think I would you know I wouldn't miss the extra pocket [TS]

00:15:03   space you know who cares a big pants and even for like you know like ebook [TS]

00:15:08   reading [TS]

00:15:09   paper reading that sort of thing something that's a big ass that's right [TS]

00:15:15   to me as were the biggest fans really shine I think I mean maybe [TS]

00:15:19   certainly but maybe the problem here the reason why haven't used iPads for the [TS]

00:15:24   last year for the most part is that I don't want to read on the meaning of the [TS]

00:15:28   screen sucks and the big one like now that I had this point of comparison of [TS]

00:15:33   the many the big one feels so giant heavy it just feels ridiculous maybe the [TS]

00:15:39   retina many will change things I don't get too excited about our enemy because [TS]

00:15:44   I almost for so long I felt like if it took all the other iOS devices two years [TS]

00:15:49   to go from nan Ren and take it'll take the iPad Mini to you at least two years [TS]

00:15:55   to but maybe you know your sample size right it's not very big and it might be [TS]

00:16:00   one of those things to wear just the you know the just the way that the whole [TS]

00:16:04   industry everything goes forward so much faster that you know that like just the [TS]

00:16:08   same not just the the screen itself but like they're the improvement necessary [TS]

00:16:12   improvement to the GPU comes faster to you know that it's not that surprising [TS]

00:16:17   that it's just one year later also you know look at when the iPhone 4 with that [TS]

00:16:22   with the first Retina screen when that was launched look at the landscape of [TS]

00:16:25   what everyone else had a you know everyone else had low resolution screens [TS]

00:16:28   for a relatively speaking right they were ahead of the curve for now all [TS]

00:16:32   these cheap tablets have really high resolution screens that we had that I [TS]

00:16:36   pretty sure all the more dense enough they could be quote retina screens and [TS]

00:16:39   an iPad Mini is like the only one that doesn't happen at this point and the [TS]

00:16:44   other thing too is that the difference between retina and on rent is so [TS]

00:16:48   dramatic I mean I know that there I've heard from a handful of people who are [TS]

00:16:53   like you know I really don't see that big difference and I honestly think that [TS]

00:16:56   did they must be visually impaired and mentally affair but it's a rare [TS]

00:17:04   opportunity if they wanted to keep the old if they're ever gonna switch to a [TS]

00:17:10   model where they have a lower price point and but want to make this a lot of [TS]

00:17:15   people who could afford who's who who aren't overly price-sensitive still [TS]

00:17:20   splurge on the higher higher priced higher margin lines margin red numbers [TS]

00:17:26   is non renders the moment to do that but I don't think I don't think there will [TS]

00:17:30   ever be a feature that's that easily [TS]

00:17:33   Oh I see I see exactly what this featured us right there in the store I [TS]

00:17:38   think also you can look at how retina is scaling up you know with the phone it [TS]

00:17:43   was basically free you know because the the amount of data the size of the [TS]

00:17:48   screen buffer you know becoming four times larger on a phone size screen that [TS]

00:17:54   was less of a big deal and so yeah the GPU had to get better but phone reviews [TS]

00:17:58   are kind of in that line anyway then you saw it moved to the iPad size that there [TS]

00:18:05   are substantial tradeoffs and still am in with you know who announced next week [TS]

00:18:08   but still there are you know even the best retina iPad today is big and heavy [TS]

00:18:15   and is noticeably bigger and heavier than the comparable iPad that was not [TS]

00:18:19   the iPad 2 and then you look at the laptops and they have these retina [TS]

00:18:23   MacBook Pros which are basically MacBook Airs but they need way more power than a [TS]

00:18:30   MacBook way more battery power in the MacBook Air and so obviously like as you [TS]

00:18:34   go up [TS]

00:18:35   multiplying the number of pixels you doing with my for matters more [TS]

00:18:39   and takes more horsepower and and is an exponential I don't know if it's at [TS]

00:18:44   least it's it's at least a matt is working against you here and so it's [TS]

00:18:49   possible that you know at the iPad size maybe they just like at the phone they [TS]

00:18:55   can just kinda make them already and be fine as you get up scale [TS]

00:19:00   you can't do that yet maybe you know maybe in three to five years it'll just [TS]

00:19:04   be like you could fit a Retina screen and some of the size of the MacBook Air [TS]

00:19:07   with no battery problems but I don't think we're there yet and I think it's [TS]

00:19:12   still a couple years off yeah I think there's a there's a contingent of people [TS]

00:19:16   who always complain and I love them because I do like I love a dent but if I [TS]

00:19:22   don't know it might not be the best word to mispronounce it had a pronounced I [TS]

00:19:28   thought it was but who knows I I really don't know we should both mispronounce [TS]

00:19:35   it just just to anger them identical say pedantic so I love and all over the [TS]

00:19:49   years writing about you know right numbers these devices move whenever I [TS]

00:19:54   say that renders double the resolution there's a contingent people's houses [TS]

00:19:58   four times the resolution because they're they're talking about area as [TS]

00:20:03   opposed to write that it's you know four times the pixels so you should say it [TS]

00:20:08   four times the resolution and I've always stuck to double because to me by [TS]

00:20:14   their logic doubling the resolution would just be sort of incremental [TS]

00:20:17   increase you know like to me yes but and I was feeling better to downplay the [TS]

00:20:24   marketing he's aspect of it you know that if I say it four times the [TS]

00:20:29   resolution it's gonna seem like catering to Apple's wishes you know right from [TS]

00:20:37   the get way more angry emails from about saying that the new rising twice the [TS]

00:20:42   resolution but I think but I think it's useful to keep that in mind when you [TS]

00:20:46   think about things like the graphics card and the power consumption you [TS]

00:20:53   really are lighting up four times more pixels so really might be four times the [TS]

00:20:57   energy consumption you know it from an engineering perspective in a lot of ways [TS]

00:21:00   it does make sense to think of it as a for tax increase not a two X increase [TS]

00:21:04   really all the costs go up for X Ray you know that you're not the backlight and [TS]

00:21:09   Sara Lee goes up some but not for experts still so many other things [TS]

00:21:12   the Rams all the pics of the GPU has to be pushing in rendering and certainly [TS]

00:21:17   all the little transistors in the actual pixels there's more of those so you can [TS]

00:21:21   basically assume it's four times as expensive to supported hardware wise [TS]

00:21:24   even now a year and a half after the the iPad first when it still is kind of [TS]

00:21:32   blows my mind that a device that never really operated while it's plugged in to [TS]

00:21:37   power is pushing that many pixels at 60 frames per second [TS]

00:21:42   yeah I mean even look at look at the 15 MacBook Pro and that has a higher [TS]

00:21:46   resolution than my 30 X desktop monitor which I cannot wait until they make [TS]

00:21:52   every podcast I'm on I'm going to wish for a Retina display until it happens to [TS]

00:21:58   be my team under TV thats let's hold off on that instinct iPad because the other [TS]

00:22:05   thing now I know I think the other other product i mean you have to talk about [TS]

00:22:10   but it's when I am finding the hardest to get excited about is the regular iPad [TS]

00:22:15   case study however I think that they're still the best selling models I do that [TS]

00:22:23   that would be news I think I don't know how I'd be curious to know that if [TS]

00:22:26   anyone from the numbers I think that they still are but it's hard to tell how [TS]

00:22:29   many and and some of that is just from me eyeballing you know but people are [TS]

00:22:33   using on airplanes and stuff like that I would you know I don't know I don't know [TS]

00:22:37   how you would break that down too hard but I hear from people that that there's [TS]

00:22:42   a ton of iPad 2 still being so special education because it's big and cheap and [TS]

00:22:48   assuming they killed the iPad 2 this year which I hope they do it's been [TS]

00:22:52   around for quite a while I'm getting a little tired of supporting a fives but [TS]

00:22:56   assuming they kill that then what replaces it at that price point or is it [TS]

00:23:05   does that become the retina many later the health education people just by the [TS]

00:23:08   many and you can choose between the cheap one of the retina one I think [TS]

00:23:12   it'll be a big it'll be a big tell as to how well that iPad 2 did continue to [TS]

00:23:18   sell if they keep a big sized iPad at that price price whether it's the iPad 3 [TS]

00:23:23   dropped in price or whether they actually still keep the iPad 2 around [TS]

00:23:27   another year it would be a sign of how well it's selling I think so i think [TS]

00:23:34   there's two big things I can think of to get excited about with the full-size [TS]

00:23:37   iPad one is that I i you know I know that they've been leaks of these [TS]

00:23:41   the case hardware case that is now a lot more like a big it's a big iPad Mini [TS]

00:23:48   which sounds stupid but you know the Bible on the side is is narrow and it's [TS]

00:23:54   that same Kirby sort of thing I can't help it is going to be a lot thinner too [TS]

00:23:58   and it's hoped lighter you know that they've you know because the screen is [TS]

00:24:02   still gonna be the same that they can can pack everything into a smaller thing [TS]

00:24:07   and get it back to like an iPad 2 weight thickness and I think that'd be exciting [TS]

00:24:11   to be a dramatic you know percentage wise it may be measured in millimeters [TS]

00:24:16   but percentage wise it could be a lot better I think apple also do you know [TS]

00:24:21   they want to capture that the margins of the high-end buyers the early adopters [TS]

00:24:26   the nerds the power users they want to get them back behind because they can [TS]

00:24:30   get a lot more money and we all bought the many this past year because it was [TS]

00:24:36   new and awesome and you know tiny so I think they're gonna do some segmentation [TS]

00:24:40   there for instance obviously if you look at the economics of the many pretty sure [TS]

00:24:44   it's not gonna have the a seven so it doesn't have the a seven it's not gonna [TS]

00:24:47   have to Shady and so I'm guessing if they bring to the iPad which I wouldn't [TS]

00:24:51   actually think it's a guarantee quite yet but if they do protection to the [TS]

00:24:55   iPad this year I would say it will be only in the big one and that would be [TS]

00:25:01   kind of a way to end of course there were only seven the big one or the use [TS]

00:25:04   of an ex probably and in the end in the many will still only have the A six acts [TS]

00:25:09   that currently powering up at 4 °c that's how I would would bet that it's [TS]

00:25:14   gonna play out that you know but again it's like you said earlier it's a small [TS]

00:25:18   sample size to drawn to look at last year's iPad Mini and you know where it [TS]

00:25:22   was on the [TS]

00:25:23   annual chain of you know a whatever processors you know last year was a year [TS]

00:25:29   behind it was still on retina are not read it might be dangerous to us to take [TS]

00:25:34   that one year of iPad Mini and extrapolate from that but I still that's [TS]

00:25:38   what I would bet that look at the iPod Touch also had a product has always been [TS]

00:25:42   the low-cost phone size thing and you can think of the many as the low cost [TS]

00:25:46   iPad size thing and and the iPod Touch always has like last year CPU right now [TS]

00:25:53   it has two years ago CPU because they didn't they didn't remember all the [TS]

00:25:57   weekend although we get to that that's another one of my items to speculate for [TS]

00:26:02   next week is well then maybe you know they do new iPods and maybe instead you [TS]

00:26:08   know maybe the fact that they didn't appear alongside the iPhone at the [TS]

00:26:11   quote-unquote music event you know I'm guessing no because they still did call [TS]

00:26:16   that the music event and it would seem weird for Apple marketing wise to have [TS]

00:26:21   the music event without the iPods and then have the iPod come out five weeks [TS]

00:26:25   later but on the other hand how much does an iPod Touch really have to do [TS]

00:26:28   with music at this point [TS]

00:26:31   yeah it's a good question and it's kind of more like an iPad iPad yeah I can't [TS]

00:26:40   see them going into a holiday season without new iPod touches but I don't [TS]

00:26:44   know they could surprise us to drop the price is a little bit of the current [TS]

00:26:47   ones I think touch I D for the full-size iPad I think I'm gonna bet yes they do [TS]

00:26:55   you know that the new full-size iPad is gonna get an A seven of some sort and so [TS]

00:26:59   if it's gonna have the hd7 it seems like why not put the touch Center in there [TS]

00:27:04   unless they're really supply constraint on those touch centers which I don't [TS]

00:27:10   know I mean it's one of those things where it you know Tim Cook in like two [TS]

00:27:13   other people but but I think though that the full-size iPad I think so far has [TS]

00:27:20   remained roughly in in [TS]

00:27:23   in parallel to the top of the line iPhone in terms of major advances lol [TS]

00:27:28   didn't get serious first but thats that was more of a software thing that was [TS]

00:27:32   something more serious being beta server load reasons I love starting out on the [TS]

00:27:39   brand new iPhone is probably not an easy way and for surfers it's not like an [TS]

00:27:44   easy rampa [TS]

00:27:45   but one reason for me and I know a lot of readers of Daraa far above like just [TS]

00:27:52   random email me or treated me the same exact thing which is that they bought an [TS]

00:27:56   iPhone 5s and within like 48 hours every time they go to unlock their iPad [TS]

00:28:01   they're just holding their own thing and they're like hey what's going on and [TS]

00:28:04   then they realized oh and so democratic decisions based on experience like that [TS]

00:28:12   but you know within Apple they've been using you know that the iPhone 5s [TS]

00:28:16   internally for a while and then surely had the same experience inside Apple you [TS]

00:28:22   know that hey now that i unlock my phone this way I can get used to not unlike my [TS]

00:28:27   phone this way and so I don't know I feel like it's addictive enough that [TS]

00:28:31   that it would might push them to put it in the first year [TS]

00:28:36   yeah I'd say it'll probably be there but I wouldn't say it's a sure thing I'll [TS]

00:28:40   also bet though that however few and I know they said it was more than half of [TS]

00:28:45   all smartphones don't have a passcode I don't know I can't even imagine what the [TS]

00:28:49   percentage of iPad passcode is enforced you know it's you know there's actually [TS]

00:28:55   some logic behind that you're a lot less likely to let you know [TS]

00:28:58   leave a bigger thing behind in a cab or something like that you know it's you [TS]

00:29:04   know phone could fall out of a pocket theory and i've had is a lot less likely [TS]

00:29:10   to fall out of your pocket but you know it's you know when I travel I always [TS]

00:29:17   have to remember to keep it at home I turn the passcode off but then when I [TS]

00:29:20   travel a tight turn Pasco man [TS]

00:29:24   I think I think you know you don't do that on my iPad usually well I guess [TS]

00:29:30   what could possibly happen to this thing that I leave in my hotel room when I go [TS]

00:29:34   out all day but the matter of fact that might be worth considering I wish I've [TS]

00:29:40   said this before I wish the day would do something where you could you could name [TS]

00:29:46   a safe WiFi network and that when when you're on this WiFi network prompt for [TS]

00:29:54   the passcode the first time since you know you were away from it out of the [TS]

00:29:59   range of this wifi so the first time you saw it could just be found you leave the [TS]

00:30:04   house to go somewhere you come home you need to unlock your phone because you [TS]

00:30:10   just came home and then in till you leave that wi-fi network just a lot [TS]

00:30:14   actually really good you think about all the different ways that could fail or be [TS]

00:30:21   hacked and and making it prompt the first time you join a tour like every [TS]

00:30:25   time you rejoin a network I think it's pretty solid right because that way if [TS]

00:30:29   somebody stole your iPhone but then stood outside the front door of your [TS]

00:30:33   house it wouldn't automatically unlock I think the problem is like when when the [TS]

00:30:38   phones in your pocket for an hour and you don't even take it out all pretty [TS]

00:30:41   short description your wi-fi network yes I might be that that might be the killer [TS]

00:30:47   might be you know maybe just tryin to wifi might be wrong I might just be the [TS]

00:30:52   you know the basic location services then and even if it falls to the the [TS]

00:31:01   wider geofence the low you know we've been to the phones been sleeping for a [TS]

00:31:05   while and it gets a little sloppy here in terms of the precision of the [TS]

00:31:08   geofence to keep the battery you know from from training too fast even that [TS]

00:31:13   might be close enough other problem is like how annoying would it be if every [TS]

00:31:19   time you took your phone in your pocket you have to like kind of think about [TS]

00:31:22   whether he to unlock it or not [TS]

00:31:25   like it if it becomes like you have to unlock it a quarter of the time instead [TS]

00:31:31   of most of the time I that's that's a little weird yeah and maybe that's that [TS]

00:31:36   maybe I'm overthinking it to now that such ideas maybe touch ideas the answer [TS]

00:31:40   is pretty tidy Center in and then you don't have to worry I don't know why I [TS]

00:31:44   stopped I find touch I D a little bit too much effort to be convenient like [TS]

00:31:49   what I'm like I use it when I went to singleton which all the cool people who [TS]

00:31:52   are at a used it when he went there and for the first time in and it worked out [TS]

00:31:57   great but as soon as I got in the car to drive home I turned it off I really want [TS]

00:32:03   is you know I guess I was using my phone to play podcast in the car using my new [TS]

00:32:09   podcast and almost works and it's always fun using a beta app while driving but [TS]

00:32:17   yeah and like even just you know just common things in my phone to like to do [TS]

00:32:23   something quick in the air like stopped at a rest stop it was so inconvenient to [TS]

00:32:29   have to unlock it every single time that it was not worth it so you don't want to [TS]

00:32:35   keep your phone only 10 now I'm only doing it like when I'm out at [TS]

00:32:39   conferences on because normally like I'm at my house all day you know i feel [TS]

00:32:44   myself and the people at the deli there's there's not much I'm one of [TS]

00:32:49   those like compulsive pocket people that like I never leave my phone or my wallet [TS]

00:32:54   on the table anywhere I I never even take them out really like when I'm out [TS]

00:32:59   my phone on my wall my keys stay in my pockets either either in pocket or in [TS]

00:33:04   hand at all times right like it's never it never out of my physical possession [TS]

00:33:09   and yes somebody could pick pocket me in New York but I don't live in the city [TS]

00:33:13   I'll only go to the city like once every three months [TS]

00:33:17   like I'm hardly ever even in the sea and you know so I can I travel to the city [TS]

00:33:23   I'll turn it on but day-to-day life I'm sitting in my house [TS]

00:33:26   really need to constantly be unlock my phone me take a break here today about [TS]

00:33:33   our first sponsor [TS]

00:33:34   good friends back place not to be confused with glass damage wanted to [TS]

00:33:42   show why I said black base I forget what it was but whatever i mispronounced it [TS]

00:33:48   ends up that Backblaze had registered that you are you sure it's not back [TS]

00:33:53   blase could be bad [TS]

00:33:56   what do they do it is unlimited on throttled back up for your Mac for $5 a [TS]

00:34:06   month which is ridiculous price what can you do once you started using it you can [TS]

00:34:10   access all of your computer's backed up data anywhere with their iOS app and web [TS]

00:34:16   interface so in other words you backup your stuff with Backblaze you're out [TS]

00:34:19   take out your iPhone app you can get to everything on your computer you can [TS]

00:34:24   restore when you need to one file at a time or all your files easily so there's [TS]

00:34:29   I one file you needed to root out how to get it back you can use back please just [TS]

00:34:35   to get that file back and I had done that really good like you'd like if you [TS]

00:34:39   like I forgot a spreadsheet on vacation house out somewhere and you'll get a [TS]

00:34:43   spreadsheet of my computer it wasn't in Dropbox or anything and so I just I want [TS]

00:34:47   to back down with a just that one file it works great if you drop your computer [TS]

00:34:51   into toilet or something like that trash the whole hard drive water leak [TS]

00:34:56   somewhere that somebody steals your MacBook you need to restore everything [TS]

00:35:01   hard drive failure of course probably the most common reason we back up you [TS]

00:35:08   can restore everything easily founded by Acts Apple engineers and I i that's a [TS]

00:35:14   good talking point because to me that soon as you say that to me that says [TS]

00:35:17   okay their Mac software is gonna be legit or not installing some kind of [TS]

00:35:20   janky thing written by people who'd mostly right windows it's already [TS]

00:35:25   Mavericks ready so that also tells you just how [TS]

00:35:29   Apple friendly arm there's no add-ons no gimmicks no additional charges just a [TS]

00:35:34   simple deal you pay $5 a month per computer and you get unlimited on [TS]

00:35:40   throttled back up it's super simple easy to use and install it and then [TS]

00:35:45   everything is automatic out where to go I am giving the URL that would help [TS]

00:35:51   right [TS]

00:35:52   www Backblaze dot com slash daring fireball that's the other thing that's [TS]

00:35:58   memorable Backblaze their code for this show is daring fire ball as opposed to [TS]

00:36:05   the talk show her talk show you don't don't don't miss out on that where you [TS]

00:36:09   came from here that's good that avoids the ambiguity of whether that included [TS]

00:36:13   exactly I don't like to put the sponsors down you don't put in their code I won't [TS]

00:36:18   do that their sponsor I thank them you know I don't care what they think it's a [TS]

00:36:22   the code is still read it but if you do put I like to the company for attention [TS]

00:36:32   to detail yeah backpage.com / viable so as for next week I think Brett Ratner [TS]

00:36:43   the mini in a new smaller thinner case for the big one and maybe touch you know [TS]

00:36:50   I don't even I don't even expect the big 12 get that much lighter because it is a [TS]

00:36:55   really large Retina screen it's going to have a high-powered CPU with a [TS]

00:36:59   high-powered GPU I'm guessing it's probably gonna be smaller like [TS]

00:37:03   physically smaller but I've been talking to me that much lighter cuz it most of [TS]

00:37:07   that weight is the battery will see I don't know it certainly would be a [TS]

00:37:11   polite to focus on that and I would love to see it happen is when the luxury [TS]

00:37:15   proven wrong on that has got to be some Mac news next week to I expected very [TS]

00:37:21   least in the same way that [TS]

00:37:23   for Iggy was called up by Tim cocked his to rehash you know what's new in iOS 7 [TS]

00:37:31   and here's you know the eight or ten features of the day that was most [TS]

00:37:35   important any kind of rent a room in about 10 minutes I would expect the same [TS]

00:37:39   thing with maverick's where they're going to 48 you know and you know it's [TS]

00:37:43   good marketing you repeat your message and I think but I think it's mostly you [TS]

00:37:46   know here's everything they told us about back at WBC they gonna tell it to [TS]

00:37:49   us again more concisely I definitely expect that and I expect you know [TS]

00:37:56   clearly I mean I did since they've already shifted something called the GIM [TS]

00:38:01   to developers it it's probably coming soon enough it's gonna be released next [TS]

00:38:05   week but if not next week I would expect a week later at the latest surprise me [TS]

00:38:10   if they cause the events were back on Tuesday or Wednesday private available [TS]

00:38:14   Friday yeah that's what I'm thinking that's probably my guess is the event is [TS]

00:38:18   Tuesday and then Friday it hits the App Store right for people to buy and [TS]

00:38:24   download is there he told developers to submit their apps like almost a week ago [TS]

00:38:28   now and so i i that that to me says this is it they give you about a week they [TS]

00:38:36   say submit your apps in the App Store with the GMs TK today and a week later [TS]

00:38:40   it comes out yeah that's what i said im guessing they're right on Friday the [TS]

00:38:45   25th yeah yeah that's my bet I can't help but think since they also at WWDC [TS]

00:38:52   pre announced the Mac Pro and said it was coming this year I can't help but [TS]

00:38:58   think it's going to be it's gonna be at the next week and whether it goes on [TS]

00:39:02   sale immediately or you know I'm guessing the Mac Pro is never gonna run [TS]

00:39:09   10.8 it's you know they don't that's usually when they release hardware and a [TS]

00:39:14   new OS at the same time the hardware's tied to that s so I don't know if it [TS]

00:39:19   will be available for sale [TS]

00:39:20   you know immediately after the show is over or like in a couple of days but I [TS]

00:39:24   expected the new Mac Pro gonna go on sale and weirdly they did just released [TS]

00:39:29   new iMacs like not that long ago that didn't come with 10.9 obviously [TS]

00:39:35   right was a little bit odd timing on that yeah I guess you know I guess [TS]

00:39:40   there's always a fine line to balance between you know what they want to hold [TS]

00:39:43   an event and what they want to just release as it ready I wonder if you know [TS]

00:39:48   the the MacBook Air being released in June that probably has a lot to do with [TS]

00:39:53   back-to-school buying and this is the iMac being released like a month ago [TS]

00:39:58   whenever that was wonderful has to do with like school budgets or something [TS]

00:40:02   like that maybe but I was always under the impression that schools especially [TS]

00:40:06   like Kate well do most of their purchasing in like April and May for the [TS]

00:40:12   next year that is it it's a months in advance [TS]

00:40:16   sort of before the summer break and that did the if there was any product that [TS]

00:40:22   was sort of two timed to that schedule was the old iPads the first couple years [TS]

00:40:27   where they would come out in April that that was education by side are now but [TS]

00:40:33   on the other hand i think thats institutional education there's also the [TS]

00:40:37   back-to-school angle of hate you know my 18 year olds going to college and he [TS]

00:40:41   needs a computer but I think like you know the the airtime well for that the [TS]

00:40:46   IMAX or too late for that [TS]

00:40:47   yeah I think so too and I think the percentage of college students today [TS]

00:40:53   going with like an iMac style desktop computers gotta be like single digits I [TS]

00:40:58   think oh yeah I think everyone has laptops even when I was in college [TS]

00:41:03   twelve years ago ten thirteen years ago when I was in college forever ago I was [TS]

00:41:09   one of the people they were the desktop I mean that and that was that was [TS]

00:41:12   forever ago it's only been going more and more laptop heavy since then so I [TS]

00:41:17   think they'd be weird if you stop today I think it would be weird then I think [TS]

00:41:20   maybe the IB IMAX coming out when they did was just a factor of that you know [TS]

00:41:25   it's just a speedbump nothing new as they came out they were announced at [TS]

00:41:30   last year's October event the right the one that was instituted in san Jose has [TS]

00:41:38   also been staging out the new CPU releases they came out pretty soon after [TS]

00:41:43   the CPUs were available from intel uses [TS]

00:41:46   and so maybe I mean it looks like the entire about might just be being [TS]

00:41:50   detained by the low voltage CPUs and in the desktop CPUs and and the Mac Pro [TS]

00:41:56   like the CPU that the Mac Pro is going to use are not out yet for anybody else [TS]

00:42:01   but you can't buy a workstation from Dell with the CPU today so it seems like [TS]

00:42:06   we brought everything just waiting on that here's a big one tied to the Mac [TS]

00:42:11   Pro and I know you you you guys spoke about it on accident Dec prop podcast a [TS]

00:42:16   couple times everybody's talking about 04 case and misplace your just mentioned [TS]

00:42:21   it earlier in this show I think they've gotta do it I do I mean I guess got to [TS]

00:42:27   is maybe a little strong but I really I can't help it if they're gonna come out [TS]

00:42:30   with this fancy new Mac Pro and and spend the time to make all commercials [TS]

00:42:35   foreign stuff and and go with Syracuse en you know it's the race car in the [TS]

00:42:41   lineup right and it's capable of driving 34 K this blaze at the same time why [TS]

00:42:49   wouldn't they wanna sell a fork a display then to be one of them you know [TS]

00:42:54   the fork a display you hook up to it even if it's ungodly expensive because [TS]

00:42:59   they they that's the thing is I think that they're going with the Mac Pro is [TS]

00:43:03   it's really they're putting the pro back and pro where it really is you know they [TS]

00:43:08   can charge a lot more because they've got these consumer level products that [TS]

00:43:12   are a lot lower price and her great right the iMac is a great desktop [TS]

00:43:16   computer as a beautiful display and the MacBook Air is a great laptop and has a [TS]

00:43:21   good display so they can charge a lot more of some sort of premium for devices [TS]

00:43:26   with Retina displays and you know if you think well I don't know what do you [TS]

00:43:31   think like a fork a Apple Cinema Display might run man it will depend on the size [TS]

00:43:37   of the density to you know if if they just took the the 27 inch approximate [TS]

00:43:42   size like what they saw now give that for a resolution and I think it comes [TS]

00:43:47   pretty close to read you know it's not quite it's not a doubling of that [TS]

00:43:51   display today but it's it's like it's near doubling yeah there's another thing [TS]

00:43:57   since we would have to be bigger than just like the same thing [TS]

00:44:00   laptops they can call it written by by just fudging the distance of where we're [TS]

00:44:06   how far away [TS]

00:44:07   riser from the device I think that a right now and I don't you know I think [TS]

00:44:12   by their definition of what read the means I think that's actually not even [TS]

00:44:15   marketing trickery I think it's fair you know people stand tend to be about an [TS]

00:44:20   arms length away from a desktop display right so I i think if I mean you can [TS]

00:44:25   look there already are a few for his place in the market today and most of [TS]

00:44:30   them are like 32 inch size like they're they're bigger if Apple's able to get [TS]

00:44:35   good panel deals and is able to make a 27 @ Fourcade resolution first of all i [TS]

00:44:41   buy it in a heartbeat by two of them got knows second of all I would guess that a [TS]

00:44:47   $3,000 display and that's that's why I think they probably won't do it yet [TS]

00:44:51   see i think maybe why not why not well if you look historically when when the [TS]

00:44:57   original 30 inch Cinema Display came out I believe that the initial price for [TS]

00:45:00   $3500 it was over 3,000 and and that was a 2005 or something it was a long time [TS]

00:45:07   ago but that was back when Apple was still like Apple could release a $3,000 [TS]

00:45:13   monitor and nobody would care but Apple's different company today you know [TS]

00:45:17   not not entirely different but everything they sell is under is really [TS]

00:45:22   designed much more for the mass market and is under much more scrutiny and they [TS]

00:45:26   they try to bring those prices the entry prices down over time and so you could [TS]

00:45:31   you could really good argument that maybe they won't do [TS]

00:45:35   desktop display at $3,000 maybe those who wait until that can be 1200 bucks [TS]

00:45:40   and do it that certainly not this year it's possible but I thought I tend to [TS]

00:45:44   think no I guess I think the whole idea of the Mac Pro is I would have been more [TS]

00:45:49   amenable to that argument before they unveiled the Mac Pro WBC because the new [TS]

00:45:54   Mac Pro to me says we're serious about selling really expensive high-end stuff [TS]

00:46:01   I could see that for the Mac the professional Mac market I think but [TS]

00:46:05   we'll be telling also if for some reason at the event they announced new Retina [TS]

00:46:10   MacBook Pros but they don't announce a new cinema display for [TS]

00:46:13   the reason I think it will be interesting to see I would assume the [TS]

00:46:18   new Retina MacBook Pro still available to ports and you can look at the Mac Pro [TS]

00:46:23   and it's wonderful to is the update the Thunderbolt that's fast enough to [TS]

00:46:27   support resolutions like for case 1 can't and or at least not in a good [TS]

00:46:31   frame rate so the Mac Pro there's there's good reasons for that to have [TS]

00:46:36   the normal to that are intimate you can argue that Matt cruisers might be using [TS]

00:46:40   those ports for future like high-end RAID arrays and account but kind of [TS]

00:46:45   replaced with Fibre Channel cards and stuff like that leaking a high-end I O [TS]

00:46:50   there's a lot less of a need for that on a modern retina MacBook Pro and a modern [TS]

00:46:53   laptop unless the main reason the nobel too is there is to drive giant [TS]

00:47:00   displays and that so I think if the laptop comes out with unable to port I [TS]

00:47:06   think right now displays are not that far behind ya I would like to see him [TS]

00:47:10   you think we're going to eat new MacBook Pros yet as we I mean it does nothing in [TS]

00:47:16   Tilden release those CPUs yet in June so I think it's one of the reasons we [TS]

00:47:19   didn't see it then but I'm guessing we see my ideal scenario is I don't care [TS]

00:47:25   about the iPad they can do whatever they want my deal to me that's about it [TS]

00:47:29   ideal scenario for for what we get next week is random a probe date with [TS]

00:47:34   honorable to Mac Pro announcement like price and ship date and you can go on [TS]

00:47:40   pre-order it now even if I can get it immediately and retina displays released [TS]

00:47:45   at the same time with them that would be my ideal event however if you look at [TS]

00:47:49   where the technology is for this reason is pleased with the pricing is where the [TS]

00:47:53   economics work out for the giant panels I i dont im not that confident to get [TS]

00:47:59   them this year I think we might still be another year out of there so I would say [TS]

00:48:02   that the chances of getting a religious player like 50 percent maybe not not [TS]

00:48:06   great chances I just put it higher than two out of three chances that they come [TS]

00:48:14   out with a new four cases and it might be better but it probably would be like [TS]

00:48:20   three thousand dollars each year thing is if they make like a third like a big [TS]

00:48:25   one of 32 inch [TS]

00:48:26   that is kind of too big to be written out that resolution so they'd have to [TS]

00:48:31   get it might have to use a 27 inch size of that resolution to really get that to [TS]

00:48:35   be meaningful we'll see what happens I would I really hope I'm proven wrong on [TS]

00:48:41   almost everything I just said just because I'm improving things fairly [TS]

00:48:44   conservatively in that regard and I'd love to be proven wrong on that one [TS]

00:48:48   about iPods III I could see them releasing new iPods but I N O two years [TS]

00:48:58   ago they didn't they went two years without refreshing and even if it's not [TS]

00:49:04   for next week [TS]

00:49:06   here's just a basic idea just just just throw a wild card is what about [TS]

00:49:12   something that's more like an iPod Nano but actually running iOS that's [TS]

00:49:20   interesting I mean you can kind of argue that they they almost like accidentally [TS]

00:49:25   created the smart watch movement buying old nano just happened to be watch sized [TS]

00:49:30   kind of and having a wrist strap that somebody making Kickstarter like he can [TS]

00:49:34   kind of argue like that that would be an interesting way to get into that [TS]

00:49:39   wearables area that everyone's talking about right like I was some of these [TS]

00:49:43   smart watches that have come out it's like I forget which one it said it about [TS]

00:49:47   that it's like if you're not more elegant and look better on the wrist [TS]

00:49:51   then and two-year-old iPod Nano that was never designed to be worn as a watch on [TS]

00:49:56   your wrist then you've got a problem if you designing a product that is [TS]

00:50:01   specifically a watch I hurt my eyes with the one thing the reason I would like an [TS]

00:50:07   iPod Nano that runs iOS is for one thing and one thing only and that podcasts as [TS]

00:50:13   I would like to be able to just set up an iPod nano sized then and just have [TS]

00:50:22   that be the only place where I manage my podcasts or in theory like a few you [TS]

00:50:28   know if a really running I wish you could have afternoon [TS]

00:50:31   than somebody like say you could come out with a version of your app that ran [TS]

00:50:36   on that to sync between the front sinking would be great if multiple [TS]

00:50:41   versions of a podcast at but all I want is an iPod that automatically without me [TS]

00:50:47   plugging it in there anything other than occasionally charging it just is up to [TS]

00:50:52   date with podcasts I i think first of all I did was a big issue with battery [TS]

00:50:58   life on a watch and so I don't think we're anywhere near running a [TS]

00:51:04   full-featured OS like iOS on a watch list I think that the display is the [TS]

00:51:09   biggest power grab [TS]

00:51:11   I mean I probably but also radios would be a power grab [TS]

00:51:14   so I think of Apple goes into the watch area whether it's with just like kind of [TS]

00:51:21   a boosted up now or whether it's a separate product I think if they go into [TS]

00:51:26   the watch area I think it's just gonna be like a satellite device for your [TS]

00:51:30   phone for your iPhone or right and I say iOS and could be that it's just more iOS [TS]

00:51:38   like still running the the pic so wherever that is the thing that the iPod [TS]

00:51:43   still run but has some more features like that like maybe instead of you know [TS]

00:51:50   why I WiFi and Bluetooth and something else maybe it's just Bluetooth but he [TS]

00:51:55   uses the Bluetooth 4.0 energy and and I'll West companion app can just push [TS]

00:52:01   this podcast right or the watch does not store all the Pakistan at the watch is [TS]

00:52:08   more like a Bluetooth headset looks like it just it can receive the audio from [TS]

00:52:12   your iPhone and I think you're right I think that you know if Apple were to [TS]

00:52:17   release a watch it I think it's pretty obvious that bluetooth for low-energy [TS]

00:52:21   would be to me [TS]

00:52:22   medication protocol and it might even be its only radio and if you think about [TS]

00:52:26   like what would make an awesome SmartWatch you can argue you know the [TS]

00:52:30   case you go outside and exercise right I do sometimes ok I'm not familiar with [TS]

00:52:35   that world and a lot of people do that a lot of people don't bring their phones [TS]

00:52:38   because they want to drop them or damage them or the you know that's sports [TS]

00:52:41   clothes don't really have deep secure pockets [TS]

00:52:43   so I run buck naked yeah well I mean you might as well the pockets on most [TS]

00:52:49   running shorts are terrible it's safe so there's that market of you know people [TS]

00:52:55   who want to exercise you don't want to have their phone on them and so [TS]

00:52:58   obviously a SmartWatch in that kind of context would be less useful though I'm [TS]

00:53:01   describing it but you know I think Apple's whole thing with the digital hub [TS]

00:53:06   the Mac being the digital her back and a fifty years ago now whatever that was [TS]

00:53:09   the thing is that was a great idea and that was crushed the time overall though [TS]

00:53:15   now special the modern era that that was correct but the digital home is now the [TS]

00:53:20   phone right your smartphone is your digital hub for everything now because [TS]

00:53:25   it's it's with you all the time [TS]

00:53:26   right like you know now I'm obviously very to the podcast thing now and you [TS]

00:53:32   know my theory is always been you know people ask me if I'm gonna do like like [TS]

00:53:35   stitcher popular client they they go work with all the car manufacturers to [TS]

00:53:40   try to get car integration for stitcher so that you can like runs that you're [TS]

00:53:44   like a right on your head unit or have your phone like plug into your car and [TS]

00:53:49   everything and I i think the market for that is pretty limited and I think it's [TS]

00:53:53   not it's a great use of effort because ultimately like the best way to listen [TS]

00:53:59   to podcast in your car is to is to use a phone that can play audio over Bluetooth [TS]

00:54:04   and have your car you know a lot of cars are getting Bluetooth filtering down [TS]

00:54:08   pretty well and even lower end models and so like the audio in the car problem [TS]

00:54:13   is now being solved and it's just your phone planes have a bluetooth Internet [TS]

00:54:17   and the cars same way to car manufacturers try to put internet [TS]

00:54:20   connectivity in the cars and and really the best way to do to suggest having on [TS]

00:54:24   your phone and maybe at best have your cart with your phone you know that may [TS]

00:54:29   be able to go there in the future but ultimately the phone is the center of [TS]

00:54:32   everything now it's it's very you have the data connection I don't think we're [TS]

00:54:37   gonna see a future where everything has donated radio I think that I think the [TS]

00:54:40   carriers gonna lock that worldwide pretty effectively or make it really in [TS]

00:54:44   feasible economically for customers wait we're gonna make me happy like a billion [TS]

00:54:50   devices that you don't all have their own salary [TS]

00:54:53   the connections like I don't think we're going to see that for a long time if [TS]

00:54:56   ever you know ultimately I think again [TS]

00:54:59   everything's going through the phone right now that's the way to do it a [TS]

00:55:01   really powerful it's very it's that's where the market is that that's what the [TS]

00:55:06   market is doing whether whether it's technologically ideal are conceptually [TS]

00:55:10   ideal that the market is doing so for a SmartWatch to just be a phone accessory [TS]

00:55:14   basically to be a window into the data on your phone and 40 use all the radio [TS]

00:55:20   on your phone except for the one super low power Bluetooth le one you know that [TS]

00:55:25   would have itself like a wash with GPS that would never work as the batteries [TS]

00:55:29   are way too small so you can look at all that stuff I think a watch that any [TS]

00:55:33   smart watch it comes out in a couple years actually good is probably gonna [TS]

00:55:36   have that kind of design and so whether Apple's gonna have like your own podcast [TS]

00:55:41   I don't think that's going to be it I think it's gonna be your gonna play [TS]

00:55:45   podcast on your phone and play it through your watch if that's what you [TS]

00:55:48   really want or you just gonna ignore that capability just play with [TS]

00:55:52   headphones in your focal I don't know I just can't help but think that there's [TS]

00:55:56   gotta be a way for the thing and you know i i in this is really pushing it to [TS]

00:56:01   say that what if it was really more like a full iPod Touch but just shrunk to [TS]

00:56:05   that Nana size and it had WiFi too that would it would make it work it would [TS]

00:56:14   make it usable with iTunes Radia I mean you know who knows is iTunes radio [TS]

00:56:19   something they see is that important that they would engineer the devices to [TS]

00:56:23   be able to support it i I don't know but it just sounds good question it just [TS]

00:56:27   seems to me though that like maybe we collectively of all sort of taking your [TS]

00:56:32   eyes off the iPod line up in terms of the potential for future improvements [TS]

00:56:38   and that there you know you couldn't make it much smaller right that's the [TS]

00:56:44   iPod Nano if your gonna put a screen on the device there's not much room there [TS]

00:56:48   for you no more than a finger already so small that you kind of wish it was [TS]

00:56:53   bigger easier to use and be less likely to lose it [TS]

00:56:57   my iPod Nano is literally as I speak it's been lost for like four days [TS]

00:57:01   somewhere [TS]

00:57:02   hopefully here in my office but but I feel like me now that they've shrunk to [TS]

00:57:08   the size now they can use advances in technology and battery life and stuff [TS]

00:57:12   like that take get it to do more on software maybe put some little antennas [TS]

00:57:16   in there and i just i just some dispute by maybe I just don't see it happening [TS]

00:57:22   just [TS]

00:57:23   radios are so power hungry and watches are so small at like there to make it I [TS]

00:57:29   mean like you have a pebble have you seen what I do have the people it's [TS]

00:57:33   ridiculously big eight when you see on somebody's rest unless they like a giant [TS]

00:57:36   football Blair it looks like it's it's like the modern calculator watch it is [TS]

00:57:45   actually have Iranian my hand as I speak it in its its big but it's there [TS]

00:57:50   actually are a lot bigger watches on the market [TS]

00:57:53   men's wristwatches the trend over the last couple of years has been to get [TS]

00:57:57   bigger and some of them are actually preposterous Liebig way bigger than [TS]

00:58:01   people so it's not just size alone but if you just go and look at like just go [TS]

00:58:09   to the mall and look at like watched or just look at a jewelry store and look at [TS]

00:58:14   some of the men's watches you'll see some that are really pretty a lot bigger [TS]

00:58:16   than people but it looks it doesn't sit right on the wrist [TS]

00:58:20   you know the ones that are real big hard you know watches as jewelry [TS]

00:58:25   their big for the you know there purposefully big it's not that they [TS]

00:58:29   couldn't make them smaller it's you know it's showing off this watch you know [TS]

00:58:35   it's Jory whereas the pebble is is just big I don't think it's possible to make [TS]

00:58:42   a smart watch that doesn't take a SmartWatch that looks as nice fashion [TS]

00:58:48   wise as like a jewellery watch I know in some ways because jewelry watches are [TS]

00:58:57   made of materials like stainless steel or [TS]

00:59:00   even higher and gold and I guess you could make one out of that could be a [TS]

00:59:06   smart watch with you know when I go you know shirley Apple works a lot with [TS]

00:59:10   aluminum that has more refined italic appearance but it's one of the things we [TS]

00:59:16   wish you call it a wide is one of the reasons round Hassan el what if what if [TS]

00:59:20   they really pushed the the borders on what we think an iPod can do I can iPod [TS]

00:59:24   nano and iPod touch and iPad now is has been the way that I've been sort of [TS]

00:59:29   thinking in my head of what could this so-called I watched it is what's the [TS]

00:59:33   difference other than whether it's on a strap that goes on your roster not what [TS]

00:59:37   we're talking about our little roughly incised peripherals to your iPhone right [TS]

00:59:44   the same thing and so what do you know why not make one that doesn't even have [TS]

00:59:48   a strap that you click on to people who don't want to work on the wrist or [TS]

00:59:51   whatever I think the problem was calling it a watch in particular and then to me [TS]

00:59:58   if they came out with a thin it was just called the the new iPod nano and in fact [TS]

01:00:02   it has all of these or or some of these SmartWatch style integration Bluetooth [TS]

01:00:08   back and forth features makes a lot more sense marketing wise cuz you can sell [TS]

01:00:12   and everybody knows what an iPod is in the cost like 200 250 300 dollars [TS]

01:00:17   depending on the size and they can just put that right in there and it'll just [TS]

01:00:20   sell better than you know the two year old iPod Nano we have now cells whereas [TS]

01:00:26   if they call it a watch it they run into this written really hard market because [TS]

01:00:31   most people who do where where a wristwatch I'm guessing probably spend [TS]

01:00:35   somewhere around [TS]

01:00:36   round 50 to $100 on the watch that's typical price for like a watch if you [TS]

01:00:42   just go to Amazon and search for watches you see a lot of watches the 50 bucks [TS]

01:00:47   like what people like they have a bar watching the eighth grade but a high-end [TS]

01:00:55   watch costs thousands of dollars right I can you watch like from Omega Rolex or [TS]

01:01:00   one of those type companies is is two three four thousand dollars at the low [TS]

01:01:05   end of their lines and you know goes up from there depending on you know whether [TS]

01:01:08   it's made of gold and stuff like that so how do they make a wide say when is the [TS]

01:01:12   last time Apple's ever made a product that isn't the best of whatever is on [TS]

01:01:16   the on the market at least in some people's minds I saw there are those [TS]

01:01:20   like solid gold blackberries and then the company 142 yeah there's those I [TS]

01:01:25   mean you know there is a defect I think it is in some sense because I think the [TS]

01:01:31   thing with over two is that what the iPhone revealed with burt to virtue [TS]

01:01:36   everywhere pronounce it wasn't that they were making actual luxury cell phones is [TS]

01:01:42   that they were pantomime luxury cell phones they faked it with just literally [TS]

01:01:48   putting luxurious shell around at $15 Nokia's Symbian from that it wasn't [TS]

01:01:57   actually luxurious whereas when you buy a Rolex and you spend five six thousand [TS]

01:02:04   dollars are never on it you're getting a watch that truly has by all accounts and [TS]

01:02:08   exquisite mechanical movement inside it's not just that you're paying for the [TS]

01:02:14   brand in you get an ice cold exterior around the same internals as you know a [TS]

01:02:20   $50 watch from Amazon you know really is a nice now whether it's worth you know [TS]

01:02:25   spending their money on its obviously it's something that appeals to people [TS]

01:02:28   who aren't you know in the white collecting watches keeps better time but [TS]

01:02:33   it is in in a in a sense to some people clearly a superior product whereas the [TS]

01:02:39   virtue was not it was never actually a better product it was literally just the [TS]

01:02:43   exact same internal got says phones the Nokia sold for like 15 bucks [TS]

01:02:47   right so I mean do you think there is do you think there is anyway that Apple [TS]

01:02:53   could even compete in that high N watch market or do you mean because that would [TS]

01:02:58   be the wrong goal right because even though in a feeling it's different from [TS]

01:03:02   say selling a $3,000 for cable monitor which is only meant relay you know [TS]

01:03:09   professional developers and film editors and float photographers and graphic [TS]

01:03:14   designers and stuff like that people who really need Pro Tools whereas a wider [TS]

01:03:20   and iPod there is no proline you know you can come out of the pro version of [TS]

01:03:24   the watch that cost $4,000 because it looks as nice as a Rolex maybe I am i [TS]

01:03:32   that's why i think its better to think about Apple's entry in this is as some [TS]

01:03:36   kind of iPod or even just call it iPod watch I don't know I mean that way even [TS]

01:03:41   if they don't even call it a watch even if they just let the iPod Nano you know [TS]

01:03:46   give it a bluetooth for radio right let it show notifications from your iPhone [TS]

01:03:50   if you let it let it do some basic interaction with your iPhone and then [TS]

01:03:55   just keep it small and squarish and sell a watch band accessory for it right and [TS]

01:04:01   accessories right right now and again the same way that they've designed the [TS]

01:04:04   Smart Covers to be in a green oh it's part of the road develop it wasn't just [TS]

01:04:08   something they came up with the day and the whole process of developing it was [TS]

01:04:11   meant for that it might be designed from the get go to have a wrist strap [TS]

01:04:16   it's entirely possible that the SmartWatch market is just not exist and [TS]

01:04:20   he gets its internally we we we as the tech industry have been so have been [TS]

01:04:24   talking about this forever but it's very possible that nobody wants these things [TS]

01:04:28   as if that would that would kinda be away for Apple to like dip their tone it [TS]

01:04:31   very gently and in a way that if it doesn't sell well it's not like a [TS]

01:04:35   massive PR problem for them forever [TS]

01:04:37   yeah and I think that it's sort of way marketing lies the and i know i kno [TS]

01:04:42   don't you know what is right and I know they filed a whole bunch of trade marks [TS]

01:04:46   around the world for in [TS]

01:04:47   watch and let me just I guess here for a second and say that I I have received I [TS]

01:04:52   think this may be one of the most common single most common emails I received [TS]

01:04:56   over the last like five months which is why I watch has nothing to do with the [TS]

01:05:02   wrist watch but it's actually the name of the new Apple TV because get it i [TS]

01:05:05   watch you watch the TV also like you can't you can't keep a trademark in most [TS]

01:05:12   conditions without using it after a while you can you can refile it but not [TS]

01:05:17   that far before you start using it and other and you have to use otherwise you [TS]

01:05:21   lose it like it's possibly could have filed them defensively so that no one [TS]

01:05:27   else could create something called the iPad see that's what I think they did [TS]

01:05:29   and here's the reason they're gonna have to use it for something well let's or at [TS]

01:05:35   least keep people from coming out with an iWatch soon right right like Apple [TS]

01:05:40   comes out with a thing and at least for the next two years or whatever the limit [TS]

01:05:43   is trademarks nobody came out with an iWatch in by the time their unused I [TS]

01:05:47   watched trademark expires it's too late because they've already you know [TS]

01:05:51   dominated the market with the product that did come out with under different [TS]

01:05:55   but anyway here's the thing i watch being right underneath earners is the [TS]

01:06:00   name of the Apple TV product the trademark applications that they filed [TS]

01:06:03   around the world do you can't just filing they may have to say what it does [TS]

01:06:07   and they all say something about you know that it's a watch right trademark [TS]

01:06:12   you have to cuz you could really something called the iWatch thats a [TS]

01:06:17   watch and then somebody else give me like a piece of industrial equipment [TS]

01:06:21   that makes bread called the iWatch and that would not be likely conflict right [TS]

01:06:26   still gonna be sure to specify what like what areas being used in and the [TS]

01:06:35   Trademark Office in the us- tries to push that to be as narrow as possible so [TS]

01:06:41   no I do not I think there's a chance that I watches actually Apple TV or some [TS]

01:06:46   kind of TV product even [TS]

01:06:48   and I feel like it's it's not even a good name for that I think everybody has [TS]

01:06:52   come up with that you're being you're overthinking it it's too clever no it [TS]

01:06:56   wouldn't it wouldn't work writer's name of an apple of a product to watch on TV [TS]

01:07:01   have also never never used the I prefix I have they ever used as a verb like [TS]

01:07:07   that [TS]

01:07:07   know now and I think that it's another reason that they wouldn't kind of weird [TS]

01:07:13   why people say you shouldn't say I touch I don't hear people saying that anymore [TS]

01:07:21   but maybe it's because I don't see many people using their there on the Apple [TS]

01:07:25   Store the itouch I do think though and I think just circling back a minute or two [TS]

01:07:31   to something you said about the name and setting expectations I feel like it's [TS]

01:07:35   almost the opposite problem with iPhone where we all know now in a lot of us [TS]

01:07:41   realized early on that the iPhone wasn't really a phone it was a little pocket [TS]

01:07:46   computer and it just had fun features you know that the brilliance of it was [TS]

01:07:50   that they've taken all of all of being a cell phone and just turned it into two [TS]

01:07:55   apps phone and messages by three if you count contacts right that they just took [TS]

01:08:00   these phone features and including making phone calls and now it's just a [TS]

01:08:04   nap on this general purpose device but calling it the iPhone really helped pave [TS]

01:08:11   the way for why you know just entering the market and why people would want one [TS]

01:08:15   because people are already the world that Western world was already all set [TS]

01:08:19   on you know [TS]

01:08:20   I need a cell phone i buy a new one every two years and it it framed it well [TS]

01:08:26   whereas I feel like some kind of smart iPods dial size thing that even if you [TS]

01:08:33   wear on your watch calling it a watch set up all of these wrong expectations [TS]

01:08:37   that you don't want to enter the market with that name I but me and I could be [TS]

01:08:43   wrong number I'm terrible at guessing Apple product names yeah I mean they [TS]

01:08:47   also a lot of times they will choose the name that the market wants it to be [TS]

01:08:52   called like the iPhone 5 mad about my phone sex [TS]

01:08:59   well i just it wasn't the fourth iPhone right the iPhone 4 was the fourth I [TS]

01:09:03   found that made sense a 45 was not the fifth and the whole public was like four [TS]

01:09:08   years but when the Foresters least this wasn't a real iPhone 5 we want an iPhone [TS]

01:09:13   5 so the next year Apple gave them something called the iPhone 5 and they [TS]

01:09:17   complain a little bit less and it just felt like giving in to it that would be [TS]

01:09:21   like someday as like a wouldn't it be great like it would be great like 10 15 [TS]

01:09:28   years from now to like get like Phil Schiller and just do like it would be [TS]

01:09:36   like a big book but you can do like a little mini book and just do a book just [TS]

01:09:40   just based on how they keep you know the fights they had over product names for [TS]

01:09:46   like 20 or 30 years did you know that there were you know people have pointed [TS]

01:09:50   that out with an Apple it wasn't like somebody you know said iPhone 5 and [TS]

01:09:53   think about it but like just look at the fact that the way things are now where [TS]

01:09:58   they've iPhone still get to number every year but then it gets an ass some years [TS]

01:10:05   and the whole iPhone 5 see doesn't make a lot of sense either because at least [TS]

01:10:13   up until the five see when they had with the foreign for us and the 3G and 3G s [TS]

01:10:20   at least it meant they were case compatible [TS]

01:10:23   that it was the same form factor and that's why they're not bumping the [TS]

01:10:27   number so that if you found a case that fit your iPhone 4 and I have an iphone4s [TS]

01:10:32   you just stick it right in and have died from 5s you can put it in words the [TS]

01:10:36   iPhone 5 see it has a name but it breaks that it's an all new form factor doesn't [TS]

01:10:41   make any sense at all I think it's that they they want the name to just makes [TS]

01:10:45   sense today and they don't really care if it makes sense [TS]

01:10:49   historically you know so you know they can I find like that's why I think next [TS]

01:10:54   year I think we're gonna have if they decide to use number six which cultures [TS]

01:10:59   find it unlucky so maybe we'll skip but if they decide to use a number six then [TS]

01:11:04   I think we're gonna have the iPhone 616 e even though there was like a six seed [TS]

01:11:10   would kind of be like the 5 S's internals in something called the sixth [TS]

01:11:15   seal I get it doesn't make logical sense right [TS]

01:11:18   historically but if you look at the product line as it will probably just [TS]

01:11:22   next year and you figure is going to be a cheaper plastic one and a nice metal [TS]

01:11:26   on probably gonna be the sixth and the sexy I was see I was thinking maybe the [TS]

01:11:30   six and that five ccs I mean they they've already with the 5s they've [TS]

01:11:38   already like ruined everyone's minds and editors and typists others have no idea [TS]

01:11:42   what to do so the five having other women engineers I guess would be that [TS]

01:11:46   bad but I just don't see it happening because that would make it look all I [TS]

01:11:52   think next year but at the same time with the the the siblings in the lineup [TS]

01:11:58   the iPad they've dropped you know the numbers and it's just iPad and iPad 3rd [TS]

01:12:05   generation will be the new iPad but it was when they came out with what we all [TS]

01:12:11   called the iPad 3 they just said here is the new iPad [TS]

01:12:16   awkwardly added iPad 3rd generation all the support documents right and that's [TS]

01:12:21   what they have to do and they've always done for years and years and years with [TS]

01:12:24   Max ever since they stopped giving [TS]

01:12:27   crazy names back to FFX and stuff like that to make you have like you know in [TS]

01:12:31   early 2012 MacBook Airs exactly you know and its cars of course do the same thing [TS]

01:12:38   you know there's models but they don't change every year in their revamped even [TS]

01:12:43   though sometimes you know total revamp it you know the total due over a brand [TS]

01:12:49   new car but it still is just called Honda Accord 2011 2013 rather let's get [TS]

01:12:59   back we have a couple other things i wanna talk about the event next week but [TS]

01:13:03   I me take a break for the second sponsor a second sponsor is our friends at [TS]

01:13:08   fracture my member them for a couple months ago in the first punch of the [TS]

01:13:12   show what is fractured do one thing and they do a great you send them digital [TS]

01:13:17   photos and a print them directly on glass in vivid cover color so they don't [TS]

01:13:24   print makeup traditional print and then put it in a frame they actually print [TS]

01:13:28   the photo in color on glass it's a picture frame an amount all-in-one it's [TS]

01:13:35   it's incredibly clever and it's one of the things you really have to see it to [TS]

01:13:40   believe it because it really looks great it just looks it's in some ways it's [TS]

01:13:45   sort of like the way that when the retina screens came in and everything [TS]

01:13:48   was closer to the front just look cooler because you don't have that parallax of [TS]

01:13:52   the thickness of the class between that's what for fracture pictures look [TS]

01:13:56   like they really look great you get when you send them to picture you get a box [TS]

01:14:02   that includes everything you need to get your photo on your wall [TS]

01:14:05   put on your desk it's really great their small team the hand assembled every [TS]

01:14:10   print right here in the USA and they have a thirty-day happiness guarantee [TS]

01:14:13   and a lifetime warranty right so you got it if you don't think it's cool 30 days [TS]

01:14:18   you could just send it right back and you get your money back they have sizes [TS]

01:14:23   starting at five by five small square I think that do I think that's new from [TS]

01:14:28   the last time is sponsoring Square photos thank instagramers totally made [TS]

01:14:32   this like the new aspect ratio snapshot 12 bucks for five by five small square [TS]

01:14:39   and it goes all the way up to 22 by 29 which is huge and it's it's it's [TS]

01:14:45   humongous and that's their extra large that costs a hundred and twenty five [TS]

01:14:49   bucks they're offering a promotion to talk show listeners coupon code the talk [TS]

01:14:55   show with the get you 10% off your order it's a great product where do you go to [TS]

01:15:03   find out more go to their website fracture taught me to fracture . me [TS]

01:15:10   remember the code the talk show and check them out it's a great way to print [TS]

01:15:14   things that you want printed and it makes for a trust me makes for a great [TS]

01:15:18   gift family family will just love it [TS]

01:15:21   a while back and they sent me to let me pick one of these for free and I accept [TS]

01:15:26   picture on it I got like a nice big its like nine by 13 or something like that [TS]

01:15:30   and it's above my desk people coming over time it's it's really great I'm a [TS]

01:15:34   big fan and packaging was amazingly I I was shocked how like I was a little [TS]

01:15:40   afraid shipping this big pain in class you know through the mail is broken and [TS]

01:15:44   the packaging was awesome obviously that doesn't happen but they don't lose many [TS]

01:15:49   of these and they and yet they really did include everything it was nice it [TS]

01:15:53   was like instructions had opened the box are ideal take out and it has it had [TS]

01:15:58   little screw in there as you can imagine if you want it was it was great it is a [TS]

01:16:01   serious packaging it's like it's like a real serious well-thought out almost [TS]

01:16:06   like an origami like cardboard arrangement that that secures the thing [TS]

01:16:13   and buffers it against you know any kind of miss [TS]

01:16:15   right you don't like there's pretty much no you open the wrong and it was [TS]

01:16:19   followed Chatterley that's because they thought of that and they they put their [TS]

01:16:22   preventing you from doing a truly great right it is a deep it's clearly a [TS]

01:16:26   detail-oriented company oh yeah yeah I can see why they are so they know their [TS]

01:16:31   audience that sounds cool you trust me I like it they really do a great job too [TS]

01:16:36   great service so what else could they do next week gotta have some software right [TS]

01:16:42   something's gotta be demoed you can't have a device without software to them [TS]

01:16:46   but they've already unveiled Iowa seven so yeah it looks to you know I was [TS]

01:16:51   obviously different on an iPad and iPhone but it's not that different so I [TS]

01:16:55   feel like they need apps to demo on the balcony with Mavericks are probably not [TS]

01:17:03   I wonder about the match here so here's my thing I think they're going to do new [TS]

01:17:08   iLife works for iOS and probably I work saps because they just made a big deal [TS]

01:17:15   over the fact that they're so they're the most popular mobile office apps you [TS]

01:17:20   know smartphones [TS]

01:17:23   I think they said in the keynote at EDC I think they said that an update to [TS]

01:17:27   iLife iWork for the Mac was coming but they're still at the 09 and they're very [TS]

01:17:34   old and I still use them all the time if it still works just fine but they really [TS]

01:17:39   could use an update to new features the only thing since 2009 is that iCloud [TS]

01:17:45   support really I mean I mean I'm sure there's a bug fixes and some minor [TS]

01:17:49   things but in terms of what you would actually think off the top of your head [TS]

01:17:52   it's just like lets the same features from the same number still has all the [TS]

01:17:58   same capabilities it had back then just plus I cloud that's it and I think that [TS]

01:18:03   could make if they did both iOS and Mac versions and it doesn't seem like what [TS]

01:18:08   you're asking for too much to hope that they did both but on the other hand it's [TS]

01:18:11   been so many years since the Mac version [TS]

01:18:14   major revision it doesn't seem like you're asking for much I mean presumably [TS]

01:18:17   there you know they still have full-time teams who work on the iWork Mac apps [TS]

01:18:22   they've gotta be have been working on something maybe this is kind of a [TS]

01:18:25   problem that Microsoft has been with upgrade revenue an office like we have [TS]

01:18:30   had a meeting for work update since 2009 and it's not that big of a problem like [TS]

01:18:36   it doesn't like I still uses as I said you like numbers almost every day in his [TS]

01:18:40   keynote couple times a year and I would like two features but they still work [TS]

01:18:46   just fine and I every time I use them I don't notice oh my god this is so old [TS]

01:18:52   right where Microsoft Office being like every two or three years like trying to [TS]

01:18:57   try to get people to pay for the upgrade is probably a nightmare that I that's [TS]

01:18:59   why they want to move to subscriptions to whereas the iOS versions look ancient [TS]

01:19:04   because they look like iOS 6 apps right and you know as time goes on I mean I [TS]

01:19:10   think everybody agrees even people who don't like iOS 7 don't like the visual [TS]

01:19:15   direction they went I think even they have to acknowledge that the old App [TS]

01:19:19   Store stick out like sore thumbs so that I feel like they almost have to have iOS [TS]

01:19:23   versions of these apps are they even built with the seven SDK yet but do they [TS]

01:19:28   show the seven keyboard no I don't think so [TS]

01:19:32   like that that's the biggest problem going to eat five which doesn't have a [TS]

01:19:36   seven of the doubt yet like the keyboard if you're like if you look at all the [TS]

01:19:41   all the resource files and seven it includes a complete copy of the entire [TS]

01:19:46   UI from six so it can run those apps like in their simulation mode for iOS 6 [TS]

01:19:52   and it sucks because the keyboard is just so slightly different between six [TS]

01:19:58   and seven in a few ways and enough that like once used to 12 typos and other one [TS]

01:20:03   I have definitely found it to be a case has not updated 47 now cos like anything [TS]

01:20:12   with text input because you use you hit a problem hard especially [TS]

01:20:19   trip I probably the one that I had the most in because it's probably the Arab [TS]

01:20:24   where I type the most in a tablet keyboard whereas a lot of my other [TS]

01:20:30   typing on iOS is in messages and email and they're obviously they're built into [TS]

01:20:36   their updated so that's where I sort of acclimated to the new keyboard on safari [TS]

01:20:41   you know typing in forms and so far and stuff like that so we put the keyboard [TS]

01:20:45   really does scare me every time baby side that besides liking a Deming I work [TS]

01:20:53   and maybe I'll I for the Mac and iOS I don't see it happening I mean like every [TS]

01:20:59   year the iPad event they've brought out something new that was it last year it [TS]

01:21:03   was i photo was at the year before there was a GarageBand iPhoto [TS]

01:21:08   years I movie right I don't know what to do this year that regard for the iPads [TS]

01:21:15   and maybe they maybe they have so much stuff in this event Lee if they if they [TS]

01:21:19   really are going organic ramen MacBook Pro Mac Pro Mavericks iPads maybe even [TS]

01:21:26   iPad 2 Smart watching a TV you know if they're gonna cry while the stuff into [TS]

01:21:30   one event maybe they don't have time to do in-depth software demos like that and [TS]

01:21:36   so maybe the iPad section of the update will just be about you know a little bit [TS]

01:21:41   of iOS 7 plus like new iPad models prices specs and then move on I think [TS]

01:21:48   they've got to have suffered Emma and I don't I just fired up numbers on my [TS]

01:21:53   phone I'm surprised you can have it installed I i deleted them awhile ago [TS]

01:21:58   never used them I have it because I keep I keep the daring fireballs sponsorship [TS]

01:22:06   schedule in numbers spreadsheet and usually almost alone i wouldst I don't [TS]

01:22:11   remember the last time I opened it it certainly wasn't hasn't been open since [TS]

01:22:14   I bought this new phone so it's probably months but you know I keep it in iCloud [TS]

01:22:18   and that way if I'm ever do need to answer some sort of sponsorship question [TS]

01:22:24   access but it looks ridiculous it is so over the top [TS]

01:22:28   you know just to use the word to you know everybody knows what i mean but [TS]

01:22:33   with the market fell for the tabs and paper texture on the tabs in a wood [TS]

01:22:38   background and everything's in there it's got wood linen paper the keyboard I [TS]

01:22:45   think they've gotta have new versions got to be a mean you could say that [TS]

01:22:50   about a lot of things that they don't have a lot of things that have to be [TS]

01:22:54   back for you know for a while but I get you right now that it is it's like more [TS]

01:22:59   in-your-face there that it sold machiavelli noticed day-to-day use on on [TS]

01:23:04   the iOS 7 you really do this when things are not up to it and there's other [TS]

01:23:09   little things to like that so they they and i've seen people see some people [TS]

01:23:16   have written to me about the fact that iOS 6 maps get these old UI controls a [TS]

01:23:21   why not given bored why they make them and I'm not sure how much of that is [TS]

01:23:29   technical about what version of the SDK apps are compiled against what they can [TS]

01:23:34   expect and how much of it is what they actually do kinda wanna make you look [TS]

01:23:38   absolutely dated because they want you to update they want that gentle pressure [TS]

01:23:44   to update and recompiling redesign for Iowa so sorry that I i think if you if [TS]

01:23:51   you consider what an outfit look like if it had like half iOS 7 style stuff and [TS]

01:23:57   half Iowa $6 does it would look bad and it would have potentially big problems [TS]

01:24:03   and so I think they just did it this way because an app that has elements of both [TS]

01:24:09   mixed in haphazardly is a way worse situation for everybody involved and [TS]

01:24:13   those making it look like a good look exactly like that I was six and there [TS]

01:24:18   are some things that are updated like you I alert is new everywhere although [TS]

01:24:23   you get a different app down color you get like that bright blue color [TS]

01:24:28   updated out some of the things to like the the milk impose sheet you can call [TS]

01:24:32   up from action sheet that's right you know but but still yet most of it is iOS [TS]

01:24:37   6 style and I think it's just because it would just break so many things if they [TS]

01:24:43   tried to mix in more elements of seven is that you I this is is a complete [TS]

01:24:49   utter digression from talking about next week's event but it wouldn't be an [TS]

01:24:52   episode of the talk show with the long parenthetical digression guide English [TS]

01:24:59   and I last week had spent some of the time on the show talking about the [TS]

01:25:02   people holding out and not willfully not upgrading to iOS 7 and how many are [TS]

01:25:09   there is is it going to be bigger this year [TS]

01:25:11   yes we did see another huge first week upgrade to iOS 7 and at one point was [TS]

01:25:19   tracking faster than I was six dead as updates but maybe there will be because [TS]

01:25:23   of the changes are so different and some people feel so strongly about them maybe [TS]

01:25:27   there will be a bigger contingent this time that holds for us what we talked [TS]

01:25:31   about one thing we didn't talk about it I guess I don't think it just didn't [TS]

01:25:36   occur to us but a bunch of people wrote to me and said here's why I'm staying [TS]

01:25:40   with I was sex I am iPhone is jailbroken and I want to keep it jailbroken Forex [TS]

01:25:45   wide reasons XYZ and a lot of the people who wrote me a perfectly valid reasons [TS]

01:25:50   you know some people is because there you know they live in a country or [TS]

01:25:53   something where you need it jailbroken phone to get in on the network you [TS]

01:25:56   wanted on or something like that but the thing is is that I was 7 has not yet [TS]

01:26:00   been jailbroken really I didn't realize that I don't pay too much attention to [TS]

01:26:05   it but I that surprises me because I don't jailbreak and I don't really care [TS]

01:26:09   about it and restore have strong feelings about it I i I hadn't really [TS]

01:26:13   thought about that but once the readers pointed out to me I realized that I [TS]

01:26:18   hadn't seen the holy cow Iowa seven is jailbroken day on technique which you [TS]

01:26:27   know everything every previous year it's always been presented as you know [TS]

01:26:31   some kind of scandal that iPhone new version of iOS has been jailbroken [TS]

01:26:35   jailbreaking is always a lot more popular than people like us think it is [TS]

01:26:41   I definitely know that definitely well you know and I think you know and I even [TS]

01:26:47   a I know that it's true but I know that I always lapse into forgetting that it's [TS]

01:26:51   true just like on last week's show right like I it wouldn't surprise me at all if [TS]

01:26:58   a sizable chunk like seventy percent of something I think it's a mariner it [TS]

01:27:05   would surprise me at all if like 15 percent of that like 15 percent total [TS]

01:27:09   was jumper and that's why those people are holding on that would not surprise [TS]

01:27:13   me at all because it's really very popular especially in certain parts of [TS]

01:27:18   the world's most everyone jumper and certain communities of like certain [TS]

01:27:22   kinds of nerds and and certain kinds of people with certain needs or people who [TS]

01:27:26   want to tethering hack or something like that like it's very very popular and [TS]

01:27:32   said that wouldn't surprise me at all that was a big chunk of it I didn't even [TS]

01:27:35   realize that they've gotten so fat generally with new releases it always [TS]

01:27:41   pops up whenever there's a like a game developer and you know i think is its [TS]

01:27:47   jailbreaking clearly skews younger you know it's like a teenager and twenties [TS]

01:27:52   type thing I think just in broad terms I mean I'm sure that there's people of [TS]

01:27:56   every agent jailbreak for whatever reason but you know it's a hacker type [TS]

01:27:59   thing and so do you know games are popular one of the big things [TS]

01:28:05   job ratings you know it it becomes possible to pirate games and whenever [TS]

01:28:10   developers release numbers with developers have like an online part of [TS]

01:28:14   the game so they can see how many users they have you know they end up with [TS]

01:28:17   these user numbers that are way higher than the page number of a positive so [TS]

01:28:24   even like i I had [TS]

01:28:27   Instapaper ahead integrated crash Linux which is this this crash tracking thing [TS]

01:28:32   and they are analytics they will tell you for each crash what percentage of [TS]

01:28:38   the people who had that crash are jailbroken to the day just try to attack [TS]

01:28:41   that which is useful to know so [TS]

01:28:43   I had this one crash it was affecting like a nicely even slice of the market [TS]

01:28:49   like it wasn't just affecting a certain edge case it was affecting like you know [TS]

01:28:52   every tenth person or something like that every so often so it was it was a [TS]

01:28:56   nicely their random slice of the of the user base and it was something like [TS]

01:29:00   twenty percent jump and certainly in strippers user base is probably more [TS]

01:29:04   geeky than the average but not by as much as you think and that's history [TS]

01:29:08   that's an incredible number or a non-game [TS]

01:29:12   that is pretty widespread and isn't all nerds or isn't all people of a certain [TS]

01:29:18   country that's really incredible so I wonder with iOS 7 not yet been [TS]

01:29:26   jailbroken is just the luck of the draw you know like I'm in no way that these [TS]

01:29:31   jailbreaks work my layman's understanding is that the jailbreak [TS]

01:29:35   community looks for or hordes even exploits where they can get code to run [TS]

01:29:40   and then once they can get code to run through some sort of exploit and the OS [TS]

01:29:45   they know the certain you know pads that they can take and which files to modify [TS]

01:29:50   in the system to you know defeat the aspects of the OS that you know that [TS]

01:29:58   jailbreaking is meant to [TS]

01:29:58   jailbreaking is meant to [TS]

01:30:00   depleted is it just the fact and those bugs are so hard to find and I'm sure [TS]

01:30:04   that their hard-earned you know as the years have gone on and apples added more [TS]

01:30:07   security features you know randomizing memory locations and stuff like that [TS]

01:30:14   that it's just gotten harder to defeat or or maybe you know has a pool done [TS]

01:30:21   something specifically with the desire of Iowa specifically to make it harder [TS]

01:30:25   to jailbreak it's always been very unclear to me just how strongly Apple [TS]

01:30:30   feels like it at the executive level about jailbreaking and how much you know [TS]

01:30:35   they should bother to sort of try to defeat it [TS]

01:30:39   Graham pollen here he would he be he would be able to talk about that in a [TS]

01:30:42   more qualified we're obviously cuz he's actually like a wizard in the community [TS]

01:30:47   show wasn't yours there was a six-month it was really good I think about a debug [TS]

01:30:53   you get on here but yeah that too but ultimately like there is a job breakers [TS]

01:31:00   that and that's a whole thing I i think a lot of people I was I saw my mom today [TS]

01:31:04   and and she has like the free iPhone 4 told her not to buy but she bought it [TS]

01:31:08   anyway [TS]

01:31:09   six months ago recently why did he ask that's the thing that when you're [TS]

01:31:13   betting I don't know why did you ask me i i she said she was thinking of getting [TS]

01:31:17   an iPhone I said alright whatever you do don't get the free one get the 100 bucks [TS]

01:31:22   if you only the fourth like at least get that one and I showed her she was at my [TS]

01:31:25   house I showed her all three I have in my drawer full archive and here's the [TS]

01:31:29   three phones that are available right now don't get this one this one hundred [TS]

01:31:33   bucks this was two hundred bucks I'll even buy the hundred book one for you if [TS]

01:31:37   you want just don't get the free one and then she goes like a few weeks later not [TS]

01:31:41   even tell me to get the free one [TS]

01:31:44   anyway so she had regular season the things in the news about motion sickness [TS]

01:31:49   and she's like one friend on facebook said that you to restore his phone away [TS]

01:31:53   everything out and I don't know if that's true I have no idea it doesn't [TS]

01:31:57   really matter she was scared by the media into not of greens she's like this [TS]

01:32:01   I was 6 phone forever and had to explain to her like you know Mom first of all [TS]

01:32:05   all the things you've heard are overblown and not really a problem [TS]

01:32:10   second of all every time a police is anything new [TS]

01:32:14   you're going to see all these crazy news reports about it because that's how [TS]

01:32:16   people make money in the media [TS]

01:32:18   you can't hold onto the old version forever like there's gonna be a point [TS]

01:32:23   but and this is what this forever go it's really hard to be like a member of [TS]

01:32:30   modern computing society in any way and hold on to a really old version of [TS]

01:32:34   something for every especially the role of Apple you can have a year pretty [TS]

01:32:37   easily [TS]

01:32:38   may be able to you know if if that phone ever gets damaged has to be replaced or [TS]

01:32:44   if you know the screen fails or like you know the home button fails like it did [TS]

01:32:48   sometimes in the four like if any any any failure to require replacement or if [TS]

01:32:53   you ever need to do like you know a fresh install and I think you can do a [TS]

01:32:58   fresh install the same person you have but you know worse case scenario when [TS]

01:33:04   this phone is no longer that usual cause the batteries terrible in two years and [TS]

01:33:08   you buy a new one because it's free [TS]

01:33:09   any new phone you get is going to have the newest so like you can't really hold [TS]

01:33:15   on to your total version for very long [TS]

01:33:17   like in the grand scheme of things like that so she may get harder and harder to [TS]

01:33:21   do and at some point you're gonna be forced to upgrade and you realize okay [TS]

01:33:25   it's not that bad and and actually it's kind of nice all these ways and that [TS]

01:33:29   kind of like that that's always how did you ever run into any problems with [TS]

01:33:35   Instapaper or even the magazine app when you were right now where where you had [TS]

01:33:40   crashing bug that only affected or seemingly disproportionately affected [TS]

01:33:45   jailbreak users not really usually the problem is that where there are you hit [TS]

01:33:51   that use of the problem was with the older devices they didn't have a lot of [TS]

01:33:54   RAM some of the jailbreak tools would stay resident [TS]

01:33:57   memory and would take up more RAM than an unusual device would would have so I [TS]

01:34:01   could have less RAM available and there's no paging out to a page file or [TS]

01:34:08   swap file that you don't doesn't do that you and i OS if you ask for certain by [TS]

01:34:12   Ram you don't get it right and you probably didn't accommodate for that [TS]

01:34:17   you'll probably crash instead of getting a memory bank you just getting to know [TS]

01:34:20   exactly exactly or iOS will say open low memory warning you better use less and [TS]

01:34:27   you're like i cant and they kill you so that's usually the problem with [TS]

01:34:33   jailbreak stuff is not necessarily interferes with things you're a code is [TS]

01:34:36   doing but it takes up so much RAM that your app doesn't have enough space to [TS]

01:34:41   running gets killed and it's hard to test for that and it's really hard it's [TS]

01:34:46   kinda hard to avoid that [TS]

01:34:47   Instapaper in the magazine never really used to be a problem it's more of a [TS]

01:34:51   problem for games and really heavy productivity oh yeah I think that I [TS]

01:34:55   think it since I think the memory thing is probably one of the main issues as I [TS]

01:34:59   think that they they they did it with so little that it doesn't make it more [TS]

01:35:05   likely gonna crash as opposed to in this may be breeding your time on the Mac Mac [TS]

01:35:10   OS 10 first came out people ran these hack sees that's actually what they were [TS]

01:35:16   called atx I he from insanity and there are other people to people used to run [TS]

01:35:22   these with a simple plug-in says I am bleh I got some of those yeah you know I [TS]

01:35:28   guess people still use them but they were a lot more common in the first five [TS]

01:35:32   six years of Mac OS 10 then I think they are now but if you were a Mac Developer [TS]

01:35:38   you inevitably you'd you'd get crashes you know some of these things we just [TS]

01:35:42   make your appt crash and your app would never do that you'd never see this crash [TS]

01:35:47   unless you had this specific faxer simple plugin in the stack trace that [TS]

01:35:52   you got the bug report all of them were there and the question is what do you do [TS]

01:35:56   to you do you do you support that dude work around it like a bare-bones they [TS]

01:36:01   didn't predict 99% sure they still don't they'll be polite about it [TS]

01:36:05   it but you know that the response response from sport is that you know you [TS]

01:36:09   know we can't support third-party extensions that modify the system itself [TS]

01:36:13   and some people really think you have a good alternative there is a software [TS]

01:36:18   company I think that's pretty much what you have to say you can make some effort [TS]

01:36:21   to be like I well be some of the crash log if there's like an obvious easy way [TS]

01:36:25   that we can work around this will try you know but every out it's it's pretty [TS]

01:36:29   hard to support that kind of stuff right and from the user's perspective they [TS]

01:36:32   just want that one they just wanted to support that one system and why can't [TS]

01:36:37   you just with that one [TS]

01:36:38   the problem is from the developer's perspective it's an infant becomes an [TS]

01:36:42   infinite array of platforms these support it's the one guy has the one [TS]

01:36:45   extension and the other guy has this one and that one and you you've got to [TS]

01:36:51   tested you know sometimes to reproduce it you've gotta have that exact [TS]

01:36:54   configuration and unlike when when 10 . and plus one comes out and all these [TS]

01:37:00   extensions change the way we interact with things get something changed then [TS]

01:37:03   you got a test for all those versions too so I don't think jailbreaking as a [TS]

01:37:07   support problem that way into memory is but I do know that there are developers [TS]

01:37:10   who who detected or tried to detect jailbreaking and others various ways to [TS]

01:37:17   take a gas and then if they do they won't give you support because they just [TS]

01:37:22   didn't want to support people that wanted spin tech support recesses [TS]

01:37:25   resources on people who pirated the app that's why I thought about doing things [TS]

01:37:32   like that but the problem is as you said earlier like there's a lot of their [TS]

01:37:37   legitimate reasons why somebody would jailbreak is one of the biggest being [TS]

01:37:41   the phones are available in their country or on a carrier of their choice [TS]

01:37:45   and use it for me the second biggest being touring acts which I guess you [TS]

01:37:51   could argue with legitimate and people running it for free but ok so you know [TS]

01:37:56   not every jawbreaker is doing it like quote optionally in their in their mind [TS]

01:38:02   at least in fact probably not but so it's it's hard like morally and customer [TS]

01:38:09   satisfaction while it's hard to say I'm just not going to support jailbreakers [TS]

01:38:13   because that's you know in their minds that's a pretty inflammatory view [TS]

01:38:18   and you're going to hear about it and and they could still one-star you and [TS]

01:38:23   they could still no trash in public or something it's it's not it's not a great [TS]

01:38:27   situation to put yourself at times even even if it's not like so you know I I'm [TS]

01:38:32   pretty familiar with the best burger reviews and should you know every [TS]

01:38:36   developer knows what you read the reviews I haven't looked on while I [TS]

01:38:41   looked at the first we have good reviews that because we're paid up if we were if [TS]

01:38:44   we were free we would not let everyone I see you more often when I'm actually [TS]

01:38:50   looking and thinking about buying an apple or say whether the reviews and you [TS]

01:38:53   can always tell them you know all lowercase or else all uppercase you [TS]

01:38:58   before you start reading you can do see you get to see how poorly punctuated a [TS]

01:39:03   comment is you know and you just notice skip it and I'll say stuff I crashes all [TS]

01:39:09   the time and you didn't know those crashes all the time for you but not for [TS]

01:39:13   everybody that you know there's a chance that the problem is your device [TS]

01:39:17   yeah it's it's tough it's sometimes actually do crafts on time because [TS]

01:39:25   sometimes like the developer didn't test unlike any I've had one or an iPad the [TS]

01:39:31   iPad 3 is actually very hard to support because of its you know it could handle [TS]

01:39:34   retina but just barely and the CPUs were slow and so you know there there there [TS]

01:39:41   are these handful of devices that are way more likely gonna like running a [TS]

01:39:46   memory on one of them or hit the one of the timeout killers like a few if you [TS]

01:39:50   take you on to launch a springboard crashed out and so if you do a lot on [TS]

01:39:56   Sun startup or even even if you don't do a lot of everyone started but let's say [TS]

01:40:00   someone has like a lot of data in your maybe you have to do a lot of start-up [TS]

01:40:04   and then maybe on the lowest end of ice that it will run on like a 3G s maybe [TS]

01:40:10   it'll take too long and crash and developers don't usually test those kind [TS]

01:40:15   of edge cases a preview doesn't test of kind of aids cases so a lot of times [TS]

01:40:20   debt really is writing something it may be only comes up on the low end of ice [TS]

01:40:24   you don't test for you maybe you test for the extreme dataset but your testing [TS]

01:40:28   on your phone lines of 5 ass [TS]

01:40:30   its way faster than the four which is where the you know the springboard is [TS]

01:40:36   repayment process exactly a little bit more get back to our last thoughts on [TS]

01:40:44   what we might see next week but many do the third sponsor our good friends at [TS]

01:40:48   Audible there the leading provider of downloadable audiobooks and they have a [TS]

01:40:55   special offer extensive exclusively for our listeners audible offers a hundred [TS]

01:41:00   thousand books covering virtually every genre not just heard today on your show [TS]

01:41:05   that they have a hundred and fifty thousand books I think they gave me bad [TS]

01:41:08   data here a couple of months ago I could always do this ad read it from memory [TS]

01:41:12   home a couple of months ago to to update the number to 150 that they did they had [TS]

01:41:17   finally crossed that barrier and they have a lot of books book audible has it [TS]

01:41:24   listen to audio books anytime anywhere I don't even know that there were that [TS]

01:41:27   many audio books being produced like it always feeling when you go to the [TS]

01:41:30   library will you know back in the stone ages there be like you know thirty of [TS]

01:41:34   them maybe it's a date they found all of them yeah you can listen to my new [TS]

01:41:40   iPhone or iPad computers candles they're just they're just mp3 audio files or a C [TS]

01:41:47   or whatever but though you can play on your iPad you get an iPod classic iPod [TS]

01:41:51   Classic listen to the audio book there anywhere you think you could play [TS]

01:41:54   downloadable audio you can play an audible book here's the best part [TS]

01:41:58   they've got an offer for talk show listeners to get a free audio and a 30 [TS]

01:42:03   day trial you go to www.google.com past dot com slash talk show to take [TS]

01:42:15   advantage of this special offer by doing so you don't you get the chance to check [TS]

01:42:20   out a great service and you support our show at all as well because they know [TS]

01:42:25   you're coming from the show when you use that code to go there and get the deal [TS]

01:42:29   they always like has to offer in return these parts of the show they want to [TS]

01:42:33   book recommendation so I don't know I don't know what to do I dunno what to [TS]

01:42:37   suggest I'm never sure I write read books but I don't know what to suggest [TS]

01:42:40   but I thought of one here's one I thought I know they have it there is [TS]

01:42:45   Stephen King has a new is a sequel to The Shining I haven't read The Shining [TS]

01:42:51   since I was sometime in high school junior high obviously famously I'm a big [TS]

01:42:57   fan of the movie but is a sequel out to the show where little young Danny from [TS]

01:43:03   the shining is now take tracked in real life and is now like a forty year old [TS]

01:43:09   man and opened in hindsight it never really thought about it but danny is [TS]

01:43:13   real world is roughly my age [TS]

01:43:16   Danny was about my age when the shining came out in and now in this new sequel [TS]

01:43:20   Dr sleep he's still my age so there's actually two recommendations the shining [TS]

01:43:26   in Dr sleep I haven't read doctor sleep yet but I'm going to and the reason why [TS]

01:43:32   I am suggesting it is that Stephen King in in as the makes the publicity rounds [TS]

01:43:38   for dr. sleep has reopened his beef with kubrick's adaptation of the movies net [TS]

01:43:44   was never a fan and apparently used to bad mouth it all the time when I first [TS]

01:43:51   came out in an apparently I guess what happened is that when he re- secured the [TS]

01:43:56   film rights to the book so that he could make that god awful ABC miniseries like [TS]

01:44:02   in the nineties which was his vision for a movie of The Shining he weather like [TS]

01:44:08   legally agreed to it or just like gentleman's handshake agreed to just [TS]

01:44:12   stop talking about kubrick's version but now with his doctor sleep emotional [TS]

01:44:16   stories is opened up again [TS]

01:44:20   I'm thinking about a show sometime in the next few weeks or maybe I have [TS]

01:44:25   somebody on and talk about this whole thing and about like the obligations of [TS]

01:44:30   you know what what are the obligations for a movie a depth adapted from a book [TS]

01:44:34   to sort of stay true to the material and and and that sort of thing but I think [TS]

01:44:40   it would help in the meantime before I do it though I mean I know the movies [TS]

01:44:44   like the back of my hand but I feel like I should reread the book and maybe read [TS]

01:44:48   the sequel to even though the sequel is a legacy somewhat irrelevant but why not [TS]

01:44:52   neural as I'd like to reread the original book before they go if you want [TS]

01:44:58   to be ready for that [TS]

01:44:59   ready for that discussion on the talk show sometime before the end of the year [TS]

01:45:02   you could do it by listening to the audio book audible has both they're both [TS]

01:45:08   the shining and they have the new doctor sleep so my thanks to them again the URL [TS]

01:45:13   is www dot audible podcast dot com slash talk show in addition to podcasting it's [TS]

01:45:23   kinda hard to think of a medium that has taken more advantage of variable bit [TS]

01:45:28   rate encoding then audio books is bigger get back in the old days when you know [TS]

01:45:32   you couldn't make like a lower bitrate cassette that would play longer right so [TS]

01:45:36   you have like audio books read have to date all be abridged and you have to get [TS]

01:45:40   like the binder like 14 cassettes out of the library on your show this week [TS]

01:45:47   series you guys had audible in Melissa's coincidence I mean this is not certainly [TS]

01:45:52   didn't ask you to be on the show because we both had audible as a sponsor but I [TS]

01:45:55   mean all of our shows have a pretty weak but on your show John Siracusa [TS]

01:46:01   recommended a book and his book was an unabridged thousand page book and it was [TS]

01:46:06   sixty six hours and confirm this is totally true that was not a joke they [TS]

01:46:13   get our beliefs 66 are so if you put that on cassette tape it even if you got [TS]

01:46:19   I think the biggest tapes were hundred and twenty eight or nineteen ninety was [TS]

01:46:24   big hundred and twenty but I think the hundred and twenty would come up some of [TS]

01:46:29   the tape players like belief in to fit that much in there but even if you did [TS]

01:46:33   get it on two hundred and twenty minute you're still talking about 30 [TS]

01:46:38   sixty-minute tapes it would be 66 cassettes that's it i mean it would have [TS]

01:46:46   to come with like a free encyclopedia [TS]

01:46:52   I'm sure this is way way before your time you're too young but when I was in [TS]

01:46:57   high school we all had cassette tapes we all had like these brief cases where you [TS]

01:47:02   would keep your tapes like take the briefcase in your car so there was a [TS]

01:47:07   cassette version of the CD binder [TS]

01:47:10   briefcase it was like a briefcase looking thing for you in class bit and [TS]

01:47:16   then they'd be in sort of like a shelf on its amazing but anyway go listen [TS]

01:47:25   audible voice that that was a great match and i've i've heard audible [TS]

01:47:32   sponsoring podcasts ever since before I even had a podcast but it's such a [TS]

01:47:36   natural fit I don't think anybody's ever been a more natural fit because the only [TS]

01:47:39   people who hear the ad are people who are listening to spoken word audio [TS]

01:47:44   material it's almost like you're advertising for a competitor I thought [TS]

01:47:50   of that too but I would I have come to realize from feedback from listeners of [TS]

01:47:54   the show is that the show I don't do I don't do enough shows there did people [TS]

01:47:59   who listen to the podcast and most have so much time that they need or want to [TS]

01:48:04   fill you know whether it's a long commute or whatever other they're you [TS]

01:48:08   know maybe they listen to podcasts while they work whatever it is they can I [TS]

01:48:11   can't get enough of my people either listen to know podcasts or a lot of [TS]

01:48:16   podcasts like none won a lot [TS]

01:48:19   yeah exactly what else do you think they gonna do anything with Apple TV next [TS]

01:48:23   week I doubt it I don't know if possible [TS]

01:48:27   I really doubt it certainly like a TV set I don't see that happening [TS]

01:48:31   possibly ever but even with the Apple TV box mini diggers the biggest of the big [TS]

01:48:35   software update I don't think we're gonna see new harbour I don't think [TS]

01:48:39   there's much of a reason for for what the box does today I don't think there's [TS]

01:48:44   a whole lot of motivation to have hardware update I think that the the [TS]

01:48:49   next one might be a year out two years out but at some point when they can put [TS]

01:48:54   like it in a seven into a $99 iPad TV box and then maybe you'll have something [TS]

01:49:01   that could really be different [TS]

01:49:04   yeah I don't know maybe it maybe it's just me being weird but I don't see the [TS]

01:49:09   TV market is this massively exciting thing for Apple like I think I think [TS]

01:49:13   they're already in it you know a little bit with the Apple TV as we know it [TS]

01:49:17   today I don't think there is like a massive amount more they're likely to [TS]

01:49:21   actually do it succeeded so it's just such a messy market with so many in [TS]

01:49:27   traction trusts and and it's it's so hard to penetrate that wall and get any [TS]

01:49:32   more useful I don't really see it happening like I and it's such a weird [TS]

01:49:38   market to in in the way that the reason why I don't have to make a TV said [TS]

01:49:42   because how often do you have read your TV set and what's the margin on that lee [TS]

01:49:47   gets its not like every five to 10 years maybe and its differently with phones [TS]

01:49:56   and iPods computers where like you can buy a new one every couple of years or [TS]

01:49:59   even with those like every year and it doesn't feel ridiculous or wasteful if [TS]

01:50:04   you were buying a new TV every year [TS]

01:50:06   feel like a dick would just like to tease me like where you put the old you [TS]

01:50:10   gotta get rid of it like it's it's a big lake I don't know and it just feels it [TS]

01:50:15   feels more wasteful when the things are that big and that expensive to just go [TS]

01:50:18   through them every year and I guess I don't see the business being that [TS]

01:50:23   profitable in selling the TV I wouldn't be surprised if and I've said this [TS]

01:50:29   before if if Apple's AppleTV strategy is right what we see in front of us [TS]

01:50:35   yeah $99 thing I think I have a better remote eventually some kind of Bluetooth [TS]

01:50:41   type thing but you know couple the channels know a maybe no app story you [TS]

01:50:46   know I don't know I'm not quite sure whether you know letting anybody right [TS]

01:50:51   channel for it makes sense but you know could be but it would be mostly for this [TS]

01:50:55   video content you know I don't think it makes sense today with the input method [TS]

01:51:00   you know obviously you had heard of this I'm gonna go to foreigners you had you [TS]

01:51:04   know obviously if if there were like if they're releasing a game controller for [TS]

01:51:09   it that would be a little bit different maybe but I don't see them really having [TS]

01:51:14   a ton of interest in that market even like I i think i think what we see today [TS]

01:51:18   is is what they plan to do for the foreseeable future you know maybe maybe [TS]

01:51:23   they wanna like breaking the game market in a couple years more more aggressively [TS]

01:51:27   but I think they already have with the guy I don't see that even being relevant [TS]

01:51:32   like who cares about the console game market when they're dominating handheld [TS]

01:51:36   games in casual games and I think you know that they're selling a ton of [TS]

01:51:40   selling and renting a ton of movies and TV shows and you know obviously could be [TS]

01:51:44   a lot more about the only way to get to a lot more would be to somehow brake [TS]

01:51:48   cable TV monopolies you know and that's just not going to complex issue and that [TS]

01:51:56   might that might also cause some trouble in their content business like it would [TS]

01:52:01   make them a lot more enemies and many of those enemies like the cable companies [TS]

01:52:06   also owned TV networks or production companies and and that would be that [TS]

01:52:10   would be a problem for their content business but it's you know it's another [TS]

01:52:13   example of Apple's incremental approach to improving products that I think it's [TS]

01:52:18   overlooked because people keep waiting for this spectacular amazing this is [TS]

01:52:22   from 25 news in the 25 years in the future while moment whereas if you [TS]

01:52:26   compared today's Apple TV against Apple TV from like four years ago it's [TS]

01:52:30   amazingly better and it has things like HBO and yes you have you only get the [TS]

01:52:35   HBO if you sign in fridge be on your cable contact contractor ever [TS]

01:52:38   but there's no applicants on that honor if HBO says we can do it but only if we [TS]

01:52:43   ensure that the person has cable TV HBO then you know what Apple do they can't [TS]

01:52:49   go around them but now we have it you can get HBO on your Apple TV there's [TS]

01:52:54   also a lot of room for improvement [TS]

01:52:56   just doing the same feature set they're doing now like you know as if there's if [TS]

01:53:00   they improved text input so when you're searching for a show you can do anything [TS]

01:53:04   beside that stupid way to do it or sharing your iOS device and trying to [TS]

01:53:09   use the remote app which is clunky at best and they can make it easier to [TS]

01:53:12   scrub video yes there is there so much and also you know things like if they [TS]

01:53:18   would end this is questionable with business priorities but if they would [TS]

01:53:22   ever have universal search where I can search one place and it would search [TS]

01:53:26   iTunes and Netflix and you know if you're a member of Hulu sure that you [TS]

01:53:31   know that everything that you're you're signed up for right now because [TS]

01:53:34   otherwise you know people are doing this now they're already going in typing in [TS]

01:53:38   the same thing into Netflix and then if they don't see it on Netflix and iTunes [TS]

01:53:41   like people are you do this and it sucks so maybe this is wishful thinking DVD [TS]

01:53:45   would someday have universal search but yes you can look at the problem set as [TS]

01:53:50   it as it exists today without adding any major new capabilities and you can see [TS]

01:53:54   there's still a lot of room for improvement here in both hardware and [TS]

01:53:57   software and so this year I think this is just gonna have for a while I think [TS]

01:54:02   so too I have two other things on my list and those shows been long tried to [TS]

01:54:06   try to get through this I love how your show is unapologetically long I really [TS]

01:54:11   thought last week for the guy was going to be short there was a funny thing [TS]

01:54:15   where [TS]

01:54:17   damian Paul's just the tip ended with a me saying to Paul we don't have any [TS]

01:54:26   going on and the first thing I said the guy in the cold opening of last week's [TS]

01:54:32   the talk show was me saying I don't think there's much going on [TS]

01:54:36   yeah it was pretty great and they were released like just the tip was released [TS]

01:54:40   shortly before the talk show so if you had them both in a playlist it would go [TS]

01:54:44   one after the other [TS]

01:54:45   like it was perfect I heard it that way in like organically it was and it is [TS]

01:54:49   everybody thought we planned it but I don't know if i dont even I didn't even [TS]

01:54:53   know where our show opened like you know I don't have it the show [TS]

01:54:57   Caleb Sexton does a great job of it he picks a good part in and treat do it but [TS]

01:55:04   but Pollin Amy edit their own show so they end and I don't listen to it so it [TS]

01:55:09   was a truly just incident it was very funny no I was gonna say that I thought [TS]

01:55:18   last week showed guy was going to be sure because I really didn't think we [TS]

01:55:20   had a lot going on well but it was what's good about about your show you [TS]

01:55:26   know being long is like a show like twitches boring as hell that you don't [TS]

01:55:31   want that to go along [TS]

01:55:33   sorry if you like that show anyone you know you don't you don't want the shows [TS]

01:55:37   like that to go like two hours and such as they often do you know when you're [TS]

01:55:43   showed guy ended I was like oh man I wish there was little bit more of this [TS]

01:55:49   discussion still happening like it's all about whether you want more of it or not [TS]

01:55:53   whether you notice that it's been two out rally for a good show you know once [TS]

01:56:00   you blow past the the cellular download limit which were wait you know what was [TS]

01:56:05   you blow past that [TS]

01:56:07   then who cares the end then that's the only complaint that really valid really [TS]

01:56:12   showing signs of being boring and so you know if people are like what you're [TS]

01:56:15   saying keep going into the third downs and this is a couple of them from your [TS]

01:56:21   show the ATP I'll call ATP I find accidental tech podcast yes it makes me [TS]

01:56:30   realize that I mean I try to do a show every week but not and i'd in the back [TS]

01:56:36   of my head I think I miss a couple weeks a year but then I realized on the [TS]

01:56:39   one-year anniversary of his only forty she saw him close 252 you guys are you [TS]

01:56:48   guys are like catching up to [TS]

01:56:50   to the show and episode numbers on this run and the talk show this episode uni [TS]

01:56:59   recording as we speak [TS]

01:57:00   is episode 57 and you guys natpe are already at 37 and I still think of a [TS]

01:57:07   delay 3535 alright well you're close but you know it's it's like spitting [TS]

01:57:13   distance and I still think if your show is brand new I still think of the car [TS]

01:57:17   show you had before that ATP spilled out of his being kinda knew that was in late [TS]

01:57:22   February I mean it is Brittany we just we just are [TS]

01:57:26   we're all the kind of nerd that like never missed a day of school but it's [TS]

01:57:30   amazing to me that I can't believe I still think of ATP is being brand new I [TS]

01:57:34   can't believe you guys are neither can I is burning and then we started at the [TS]

01:57:41   first of a few things in March I mean it was it was not that long ago yeah it's [TS]

01:57:47   it's going green is going fantastically our numbers are fantastic I it is it has [TS]

01:57:52   gotten popular very quickly like way more than I thought and what's funny is [TS]

01:57:56   you know all the reviews are pretty much the same their views are like I'm an [TS]

01:58:00   arrogant asshole who the hell is Casey but John Siracusa is amazing [TS]

01:58:04   everyone loves John as I complain about him ever it's pretty common remember an [TS]

01:58:12   episode from a couple weeks ago [TS]

01:58:14   casey was reading [TS]

01:58:16   some of the bad reviews about TMC thank you called it doing a grouper I remember [TS]

01:58:22   as they get that's always a little bit of a jolt when you mentioned on some [TS]

01:58:26   other show anyway the thing on this week's show why I wrote about on during [TS]

01:58:31   the day was a bit about Syrian latency and it all came from a bit on your show [TS]

01:58:37   where Casey mention that on this week's or last week's episode of the agents [TS]

01:58:42   from she'll show you know Marvel Universe show that doesn't actually have [TS]

01:58:48   super heroes on ABC strong person here at him well whatever this you know it's [TS]

01:58:55   the shield show not to be confused I guess we should show the joke there is a [TS]

01:59:03   joke on the show that somebody said they had like other agents whispering in your [TS]

01:59:08   ear to ear piece or something and Dejan it was you know giving them information [TS]

01:59:12   about what they were saying it was like this would be like if she reworked is [TS]

01:59:16   awesome [TS]

01:59:16   some kind of joke like that and Casey observed isn't an interesting that on [TS]

01:59:19   national network TV show series the butt of jokes that people even know enough to [TS]

01:59:25   get the joke and you know went on from there and it was just really great [TS]

01:59:32   discussion of why doesn't why can't Apple get something like Siri to work [TS]

01:59:36   really good and really fast like let's say the way that they you know online [TS]

01:59:40   stuff they don't do that well on device stuff they're great at like for example [TS]

01:59:44   touch I D such ideas like a perfect Apple thing where yes there are it's not [TS]

01:59:49   the first cell phone that ship with a fingerprint scanner during a couple [TS]

01:59:52   others and they all suck and everybody hated them and they were terrible and it [TS]

01:59:55   took long and they were finicky and had to do funny things like Royal Dutch lady [TS]

02:00:00   just put your finger on [TS]

02:00:01   they are graded that but why can't they get better in online stuff and then I [TS]

02:00:08   didn't write about today though is is comparing them to google it is it's a [TS]

02:00:13   funny inverse because on the other hand Google gets that online latency and [TS]

02:00:19   accuracy it's it's just ingrained in our culture to the whole thing that they [TS]

02:00:23   started with is that they're gonna give you accurate search results really fast [TS]

02:00:28   but you know on Android touch latency is always been terrible about that you hear [TS]

02:00:41   what I hear about it how well they every release of Android Google says it's [TS]

02:00:46   improving it [TS]

02:00:47   oh right under 800 always getting better right and I'm sure that when 205 comes [TS]

02:00:53   out that there's going to you know it's as though they've never said it before [TS]

02:00:58   they're going to say this time we've solved it in latency you know framerate [TS]

02:01:02   latency is down here they've had that like buttered toast release or whatever [TS]

02:01:08   it was and that was it it was measurably improved you know so they they do [TS]

02:01:12   improve it but yeah you're right I get overall responsiveness just seems like [TS]

02:01:16   it's way more of a priority on iOS and the entire OS is architected differently [TS]

02:01:21   to to to emphasize that right and there is something to it we're like even in a [TS]

02:01:28   big company and you somehow think from the outside that well if you had all the [TS]

02:01:33   resources that Apple Google ad R&D solvable problems isn't it solvable did [TS]

02:01:37   you know to to put an end to advise thanks to an iPhone danced a lot by next [TS]

02:01:43   year we want this Android to be have just that type of frame rate and put top [TS]

02:01:48   engineers on it and give them a year at reasonable sounds like it but that's not [TS]

02:01:53   really how problems get solved [TS]

02:01:55   you know in real life engineering [TS]

02:01:58   and you also think couldn't you can't apple just throw money at the Siri team [TS]

02:02:02   and tricks and I don't you know it just doesn't work that way there's something [TS]

02:02:07   to do with like the founding cultures of companies that it prioritizes what [TS]

02:02:13   they're good at right and that tends to not change over time you know companies [TS]

02:02:19   companies that are really good at one thing and and really don't care about [TS]

02:02:23   another those priorities are rarely changed over time and because the entire [TS]

02:02:28   company is set up around at that and it's it's set up to [TS]

02:02:32   to reinforce their priorities and to to support the things they want to care [TS]

02:02:38   about and to ignore the things they don't and it's just once a company gets [TS]

02:02:44   the size of something like Google or Apple like the the chances of of making [TS]

02:02:50   a meaningful shift in going all of a sudden into a look at the great example [TS]

02:02:55   this other attempt to do this i think is Microsoft with the internet you know [TS]

02:03:01   that's a very highly publicized thing we're like Bill Gates ignore the [TS]

02:03:05   internet for too long to realize detour for too long and I tried to turn the [TS]

02:03:09   company on a dime to all the sudden oh crap the internet the real thing and we [TS]

02:03:13   have to like it on this quickly and if you look at what they did in a retro [TS]

02:03:18   actually retrospectively you look what they actually did here and they really [TS]

02:03:23   didn't embrace the internet very well they they made Internet Explorer which [TS]

02:03:27   was doing what they're doing well a desktop up and everything into a test of [TS]

02:03:32   operating system you know they they were just playing the same here they always [TS]

02:03:35   play just involving the internet but not really being of the internet and then [TS]

02:03:41   all the stuff that you know a true internet like Google is a true internet [TS]

02:03:46   company they've been you know the Internet is their platform Android is a [TS]

02:03:51   side project the Internet is their platform so you know that's like that's [TS]

02:03:56   their DNA everything we do is about Internet services and and the needs of [TS]

02:04:01   of Internet services and you know so Microsoft you know they they thought [TS]

02:04:07   they were giving the whole company and focusing on the internet full steam [TS]

02:04:11   but if you look what they actually did they just kept doing with their already [TS]

02:04:13   good at and they didn't become google it didn't launch major web services for [TS]

02:04:17   years after that and they still there they still don't succeed that load web [TS]

02:04:23   services and they don't do they're still focused on desktop software only or [TS]

02:04:28   primarily in desktop software these days and server software like the stuff [TS]

02:04:31   they've always done so even that giant massive turnaround that we know about it [TS]

02:04:37   and computer history didn't really actually change the company that much [TS]

02:04:41   right so you can look at Apple and Google now you can say well you know [TS]

02:04:46   Google is all of a sudden shifting the focus on you I enjoyed well you know [TS]

02:04:50   somewhat but not grade and Apple trying so hard to focus on these new web [TS]

02:04:56   services that power they're cool stuff well you know they aren't they'll see me [TS]

02:05:00   putting that much of a priority on the whole company is not going to suddenly [TS]

02:05:03   turn around and Apple become fantastic web services or Google become fantastic [TS]

02:05:09   a uin and local software [TS]

02:05:12   yeah i i think you know with your Internet Explorer example in hindsight [TS]

02:05:17   especially with what they did once they got to IE six and put netscape under and [TS]

02:05:23   really sort of Domino got to the point where their browser had just like [TS]

02:05:27   Windows you know ninety-something percent market share is it was really in [TS]

02:05:32   any stopped innovating with M&A really just stopped putting out new versions [TS]

02:05:35   that they really just saw it as a way to sort of not kill the internet but to [TS]

02:05:39   encapsulated within I just don't realize it because they didn't do things so like [TS]

02:05:49   being is an attempt to be of the internet and and and make fun of it [TS]

02:05:54   because it's almost like god bless them because if if not for being what would [TS]

02:05:58   be the number to search engine you know I don't use it but I'm glad it's there [TS]

02:06:03   and it's like i don't know what I mean Yahoo stop burning there is years ago I [TS]

02:06:09   know I know a lot of people don't like whenever their financial stuff comes out [TS]

02:06:13   every corner lot of people make a about the fact that they continually just [TS]

02:06:16   bleed money out of there in Microsoft out of there [TS]

02:06:19   in its services division being division but I almost wanted to say hey stop [TS]

02:06:24   making fun of him for that because if they were in you know who would be you [TS]

02:06:28   know Google honest has a sexy like a public Foundation to fund being right [TS]

02:06:34   but they didn't even start that until much later that wasn't you know they [TS]

02:06:37   didn't decade after right imagine if they had tried to build being in you [TS]

02:06:43   know 1995 96 whatever it was it had that different even right after it was clear [TS]

02:06:50   that Google has become a huge like 2001 tribal [TS]

02:06:54   no I mean when I mean being I think came from like MSN search everything but that [TS]

02:07:00   even that didn't start at that kind of scale until a few years after that right [TS]

02:07:04   and then mess n stuff wasn't really a mess and was really more of like an AOL [TS]

02:07:08   a second alternative day well not like a part of the Internet [TS]

02:07:13   well and they they applied the MSN name and then the live news and the big name [TS]

02:07:19   and in the Windows name all over so many things over the years it's it's kind of [TS]

02:07:22   hard to say what you think was and and and so I think maybe the explanation and [TS]

02:07:29   I think they will get better in the longer you know give it some years and [TS]

02:07:33   androids you know frame rate and etcetera is certainly only get better [TS]

02:07:36   and there's a certain point where there's no point in getting better than [TS]

02:07:40   60 frames per second and I'm sure that as you know there is that debt [TS]

02:07:46   interesting study from last month about the touch responsive times on devices [TS]

02:07:51   and Apple's iPhone 5 is like five times more responsive than even the best [TS]

02:07:56   Android phone in terms of like milliseconds it takes for a touch to [TS]

02:08:00   register on screen but I'm sure that like those Android phones probably ever [TS]

02:08:06   touch responsiveness they'd better than the original iPhone from 2007 so you [TS]

02:08:11   know they're catching up and I'm sure siri will keep getting better but I do [TS]

02:08:15   think that they're both just evidence that even in a big company like that [TS]

02:08:18   there's just a only so much attention to go around [TS]

02:08:22   if your attention is on making you know what your top priority is as best as it [TS]

02:08:28   can be insanely great there's just not that much attention to go around to the [TS]

02:08:33   secondary and tertiary priorities right can't be like oh everything's a priority [TS]

02:08:38   that's that's not a real thing as as Merlin tells us like that's that's [TS]

02:08:43   doesn't mean anything and you know it can't be like Microsoft no compromises [TS]

02:08:48   we know that that's bogus to you have to focus on something and and necessarily [TS]

02:08:54   like if you're gonna do one thing really well and have an intense focus to be [TS]

02:09:00   able to do it really well chances are other areas are going to be ignored [TS]

02:09:05   here's my last topic and this is very specific to you as the arrogant asshole [TS]

02:09:11   the other thing you said on the shows you do as an example you'd mentioned [TS]

02:09:16   something about that same type of problem said like a Microsoft hire a new [TS]

02:09:23   CEO new CEO says you know what one of our problems is our one of our problems [TS]

02:09:27   is that a problem our products just are not as cool as apples or some other [TS]

02:09:32   companies too we need to invest in call and and throw money we need to put more [TS]

02:09:38   money into what doesn't work like that you can't just throw money at it and [TS]

02:09:43   it's really if if and I agree with you that Microsoft that actually is a [TS]

02:09:47   problem that they have this sort of institutional efficiency of course it's [TS]

02:09:54   it's ingrained in all of the people who are there everybody know my saying that [TS]

02:09:58   there's no cool people who work at Microsoft in fact I know the opposite [TS]

02:10:01   that there are very cool people organized but on the whole on average if [TS]

02:10:07   you took forty Microsoft employees in 40 Apple employees I would call you know I [TS]

02:10:13   think collectively I would find the Apple people to be cooler [TS]

02:10:19   who would you rather hang out with her partner and you know that's not to say [TS]

02:10:24   that there's some not somebody else who who who wouldn't find the Microsoft [TS]

02:10:30   people be corn say whether people are assholes [TS]

02:10:33   I don't know what the problem but I think and this is the right thing I'd [TS]

02:10:42   rather just talk about it but i've had for years that part of what gets Apple [TS]

02:10:48   this world has Apple get treated so much differently than other companies in the [TS]

02:10:54   press and and when they do things they everything is in different proportions [TS]

02:10:58   to other companies get treated and it can't just be about the fact that [TS]

02:11:03   Apple's the biggest company because it's been true from what Apple is far from [TS]

02:11:07   the biggest company always been true that Apple gets treated differently I [TS]

02:11:11   think it's because they get treated differently because there's they are so [TS]

02:11:15   yeah so stupid to say but it is and you know like steve Jobs was a cool guy he [TS]

02:11:24   really was he was very cool guy bill gates was definitely not cool kids they [TS]

02:11:30   the opposite and it just sort of infuse the company DNA but for people who [TS]

02:11:36   aren't call themselves either don't see it and so it's really is seemingly like [TS]

02:11:42   a mystery and and hence all the Apple is a cult type thing you know they they [TS]

02:11:48   just don't see it they don't have thats fine sense of what is cool and what's [TS]

02:11:52   not corn so if they don't detected it does look like people are behaving [TS]

02:11:56   irrationally or like religious zealots or something or if they do see it they [TS]

02:12:01   resent it right that's the big thing that cool is polarizing and and first of [TS]

02:12:09   all you know you look at other things in our culture that get a lot of attention [TS]

02:12:13   things like celebrities the president there is like even look at like other [TS]

02:12:19   figures are companies that are very much in the public eye and it's often a very [TS]

02:12:26   popular thing it's a whole industry to like take them down [TS]

02:12:31   and point out of their fill in the hole like tabloid industry is like this [TS]

02:12:36   massive worldwide phenomenon that people love when the cool kid messes up or you [TS]

02:12:43   get a bad picture of them you know people people crave that it's it's [TS]

02:12:48   really sad actually it's pretty terrible for society but that's how people are [TS]

02:12:53   and I think Apple has reached that point there they're popular they are cool [TS]

02:12:58   there very much in the public eye and and certainly write a lot of that was [TS]

02:13:04   steve jobs but I think now that has transcended him and now it's just the [TS]

02:13:08   company is that cool and is that public and I think they're they're bound to not [TS]

02:13:15   only get a lot of negative attention at all times just like celebrities do just [TS]

02:13:21   because there's a lot of money in it but also there are a lot of people that [TS]

02:13:26   really don't like Apple could end and part of a guy I work this thing here go [TS]

02:13:30   for the magazine and its my site about how the culture of Apple is polarizing [TS]

02:13:36   to people because Apple products say no a lot and and they say we know better [TS]

02:13:41   a lot and a lot of people in their own way but cool itself cool and it's fine [TS]

02:13:48   that you know you and I were talking about this because I don't know about [TS]

02:13:50   you but most of my life nobody would ever consider me a cool guy [TS]

02:13:55   yeah but I have to imagine that that is probably true for at least some portion [TS]

02:14:02   of an audience of Technology podcast but as far as I know me know so take a grain [TS]

02:14:10   of salt here is this is foreign territory but cool also comes from [TS]

02:14:16   position of confidence and is a very fine line between confidence and [TS]

02:14:20   arrogance and even just the reasons you're confident if someone disagrees [TS]

02:14:26   with those reasons then they will see your coolness as arrogance and so it's a [TS]

02:14:32   very fine line and it's very polarizing and it brings a lot of emotional [TS]

02:14:36   responses and people and I think that's really the root of the [TS]

02:14:42   of the crazy amount of of negative attention that Apple draws a multitude [TS]

02:14:51   of sources but I think that the Kuomintang under explored and under [TS]

02:14:56   considered but certainly not reasonable quote is not usually something that you [TS]

02:15:10   can buy and not usually something that you can switch to easily its cool is [TS]

02:15:16   kind of an inherent quality like people either are cooler they're not and any [TS]

02:15:22   loss of his confidence and I usually like ingrained characteristics that are [TS]

02:15:27   very hard to convincingly fake or to suddenly adopt out of the blue so and I [TS]

02:15:34   think the same thing applies to companies in their products you know [TS]

02:15:36   Apple stuff is cool because Apple school and apples people are cool and apples [TS]

02:15:40   leaders were cool I don't I don't see that happening at Microsoft [TS]

02:15:46   you might get a couple of cool employees here and there because there's a lot of [TS]

02:15:49   people who were there a lot of pretty awesome but I think as a culture it's it [TS]

02:15:57   reflects the founders right there in and provide recent example that was the [TS]

02:16:02   sendoff bomber had at the big 14,000 person meeting I still haven't but I've [TS]

02:16:11   ever heard of descriptions of it from you and everyone else that idea what's [TS]

02:16:15   going on but then you know he gets real emotional and [TS]

02:16:18   and which in and of itself isn't bad the emotional part of it but it's there and [TS]

02:16:23   then he is talking about his wanted to play this song in the event for years [TS]

02:16:27   but just never had the right time but now it clearly it's perfect and as one [TS]

02:16:30   of its all time favorite songs I know it seems it it's I've had the time of my [TS]

02:16:35   life I had the song about like the crowd and who knows it's always hard to tell [TS]

02:16:43   you there's fourteen thousand people there and it could be that eight [TS]

02:16:46   thousand of them were cringing and six thousand cheering and six thousand [TS]

02:16:50   cheering people is still gonna sound like a lot of cheering but it just [TS]

02:16:54   seemed the crowd was just eating it and again I didn't want to make fun of it [TS]

02:17:00   when I hope I didn't come across as I meant it sincerely where it was you know [TS]

02:17:04   it was definitely bomber it when I he went out of his way and that is a good [TS]

02:17:10   send off song that is not a good song to say even trying to play at an event for [TS]

02:17:15   years because of what what other context would that have everybody [TS]

02:17:20   the words you know I've had the time of my life here and whatever is as I guess [TS]

02:17:25   a good sentiment for a send off but the actual song itself is such a corny song [TS]

02:17:29   that it's not cool like you know it is not a course I wasn't even call when it [TS]

02:17:36   was new it was in the seventies and early eighties maybe I mean I know it [TS]

02:17:42   was you know it's it's tough right never been called may be very popular but it's [TS]

02:17:48   not cool at least not the kind of cool that I care about you know I think one [TS]

02:17:57   of this is this is my head as may be appropriate bought out but it's the [TS]

02:18:02   finale dirty dancing and was at like 830 or 85 so you know I think Apple people [TS]

02:18:13   are people there individuals they they identified as individuals and while they [TS]

02:18:20   work at Apple and they respected I get the overall impression from them from [TS]

02:18:24   the people I meet and from the executives i've seen in person that like [TS]

02:18:27   you know if if Apple 108 tomorrow [TS]

02:18:30   they would be sad and then they would go do something else they would they would [TS]

02:18:34   like to know create something else they would it wouldn't be the end of their [TS]

02:18:37   careers where the bomber using a song like that is kind of like saying I'm [TS]

02:18:41   dying like this is it this company was my entire life and now my time here is [TS]

02:18:46   over and therefore my life is over and that's it's a very different attitude [TS]

02:18:51   and it's it's it's a type of late loyalty and identification get [TS]

02:18:55   self-identification with your workplace that cool people don't usually have cool [TS]

02:19:01   people are like you know more and more into like something out of haitian as [TS]

02:19:06   themselves and their personalities and not so much like team player at all [TS]

02:19:11   costs and that's it another way to look at is made look at the opposite of [TS]

02:19:19   school is one of those words that may be a so overused means different things to [TS]

02:19:22   different people you know and I said 11 persons cool can definitely be different [TS]

02:19:27   from another person's but to me cool is the opposite of horny and awkward yeah [TS]

02:19:37   you know and and corniness in particular is to me like sort of the antithesis to [TS]

02:19:43   corporate cool and that's what to me Microsoft often is is corny right and [TS]

02:19:49   and there is some linked up last week there were days to be these videos that [TS]

02:19:55   bomber engage would make whenever working together leaders one where they [TS]

02:19:58   dressed up as dr. evil and bomber was doctor evil and Bill Gates was Austin [TS]

02:20:04   Powers just so corny or or the video that they yanked last month where they [TS]

02:20:10   had somebody in Apple product meeting you know they're trying to make fun of [TS]

02:20:16   the iPhone 5s for only introduced in the color gold or something like that you [TS]

02:20:21   see those videos [TS]

02:20:23   sound like a train wreck there's really a train wreck and a corny way you know [TS]

02:20:28   that's what made it an uncool was the fact that it was so corny and I just [TS]

02:20:34   feel like though that that's that's not something that easily changed its like [TS]

02:20:38   just in the company's DNA [TS]

02:20:42   cause also like an easy way to be on call has to be extremely insecure and [TS]

02:20:48   and so many of Microsoft's actions have come off that way at the executive level [TS]

02:20:52   like you see all the stupid comments Obama made over the years about about [TS]

02:20:56   their competitors in about specially about Apple products and had an IQ of [TS]

02:21:00   the iPhone funeral and stuff like that they they they keep doing this year too [TS]

02:21:06   and and obviously this is this is not like I called one time mistake they made [TS]

02:21:13   this is like their culture creates the stuff and encourages it and doesn't see [TS]

02:21:18   what doesn't see what's wrong with that and I've always heard from people who [TS]

02:21:23   work there or who or who work nearby I've always heard that Microsoft was [TS]

02:21:29   very culturally insular like they there the whole area of Redmond OR they are [TS]

02:21:34   the whole area where there is like I basically hurts like just like a little [TS]

02:21:41   biodome of Microsoft Microsoft culture right there and they don't really know [TS]

02:21:50   they don't really get any idea of how they're perceived outside of that [TS]

02:21:54   because inside a little tiny hot spot of Microsoft activity they are the world [TS]

02:21:59   and everyone loves them and everyone was they do it every most Microsoft but you [TS]

02:22:04   know that's that's one of the reasons why I think their marketing is so [TS]

02:22:09   weirdly out of touch so often you know because I they really they they're [TS]

02:22:15   making stuff that would work in the in the world there that they know what they [TS]

02:22:18   don't realize that's not the whole yeah and I think that plays into even product [TS]

02:22:25   decisions to like it just came up again today is all the windows 8.1 reviews [TS]

02:22:29   came out and most of them are are light well it's a nice improvement over [TS]

02:22:33   Windows 8 but the fundamental weirdness of having to completely different [TS]

02:22:37   interfaces that you toggle between in mysterious ways is just weird by pope [TS]

02:22:44   said that a couple other people said that [TS]

02:22:47   just seems like that's the consensus again and it just seems like that idea [TS]

02:22:50   of well we'll just will will do something better will will do an iPad [TS]

02:22:56   like OS so far so good [TS]

02:22:58   which nm which they had very original ideas for you know it's nobody would [TS]

02:23:03   claim that that the Metro interface in Windows 8 and Windows Phone is a ripoff [TS]

02:23:08   of anything Apple did you know if anything I was seven is more along the [TS]

02:23:13   lines the day carved out with this typographic heaviness and flatness and [TS]

02:23:18   and those type of things but then did say what we'll do in n and then we'll [TS]

02:23:23   make it even better by saying that you don't even have to leave your old [TS]

02:23:26   windows goodbye will have that running one button away and there you just lost [TS]

02:23:31   everything and I think it probably made tons a sense inside I think the fact [TS]

02:23:36   that they didn't revisited in a year just shows that they still think it's a [TS]

02:23:40   good idea well I mean I had a conversation with a while back with [TS]

02:23:47   somebody at Microsoft and we were talking about Windows Phone and this [TS]

02:23:52   person was saying that they were asking if if I was going to make overcast for [TS]

02:23:58   Windows Phone and I said that I have no plans to even address and read let alone [TS]

02:24:04   Windows Phone and if I was to make it for anything else it would probably be [TS]

02:24:10   Android because that's where all the people are and basically I said that I [TS]

02:24:15   don't really see a future where it makes sense for Windows Phone at all because [TS]

02:24:19   it's just not taking off at all if there's no motivation to develop apps [TS]

02:24:24   for that and and this guy who who worked at Microsoft and was pretty pretty steep [TS]

02:24:29   in their culture he basically denied that he he basically said that he kept [TS]

02:24:37   repeating it was like it was just a matter of time before Windows Phone [TS]

02:24:42   takes off and really takes over them the market and he really honestly believe [TS]

02:24:46   that and I think it's it's hard to look at Windows Phone objectively at all and [TS]

02:24:54   to have the opinion that is just you know a couple years we've taken over the [TS]

02:24:57   market I mean that's even think that's a future at all [TS]

02:25:00   let alone coming up soon I think just as not reflect reality at all and you like [TS]

02:25:07   the problem with Windows Phone is that it doesn't do anything for the carriers [TS]

02:25:12   the carriers love control and login and everything else so it doesn't help them [TS]

02:25:17   it it is as unhelpful to the carriers as the iPhone however the carriers [TS]

02:25:23   reluctantly carry the iPhone because there's such incredible demand for it [TS]

02:25:28   from consumers that kinda have to Windows fun doesn't have that one of [TS]

02:25:34   those two things has to change either it has to start bending extremely the [TS]

02:25:37   carriers wills which i think is unlikely any even if they did I don't think they [TS]

02:25:43   would be able to help the charism exaggerated does and or consumers have [TS]

02:25:48   to suddenly all is suddenly out of the blue massively walk those phones and I [TS]

02:25:53   don't see that happening either I think it was going to happen what happened [TS]

02:25:56   already so I don't see a future Windows Phone makes a massive difference is from [TS]

02:26:01   where it is now [TS]

02:26:02   similarly with Windows 8 on tablets and god knows what else it seems like [TS]

02:26:09   Microsoft is unable to see why that's a bad idea and I and maybe maybe maybe [TS]

02:26:14   wrong maybe they actually realize a terrible idea and are working on the [TS]

02:26:19   next idea but the to take a few more years that's very possible obviously a [TS]

02:26:23   major revamp it can take some time but I don't think the more likely explanation [TS]

02:26:31   is that they don't see the problem they really don't see why does not selling [TS]

02:26:36   today matures like it's just some bizarre fluke in the market that just [TS]

02:26:40   hasn't sold so well yet by what why doesn't everyone want this it's just a [TS]

02:26:43   matter of time [TS]

02:26:44   yeah and I think part of that is sort of [TS]

02:26:46   again it's it's like built into the company's DNA in the company's DNA is [TS]

02:26:50   obviously wasn't always the case they you know where it like a thirteen [TS]

02:26:55   persons startup point but they did by the time their identities solidified my [TS]

02:27:03   god what was Microsoft Microsoft was the sixteen hundred pound gorilla of the [TS]

02:27:09   software industry right then they they had platforms that everybody ran i mean [TS]

02:27:15   they basically dominated software fully twenty years if they had they've had so [TS]

02:27:20   much success and that if they were going to come out with an operating system for [TS]

02:27:25   a form factor that people who made devices were going to adopted I mean [TS]

02:27:30   even look at the early days of mobile we're like palm at one point was making [TS]

02:27:36   Windows Mobile devices right and it's a gay people who were you know fans of POM [TS]

02:27:41   it was as though it was as if Apple started making Windows boxes it was just [TS]

02:27:48   so gross but that's the sort of success that Microsoft soon and I think still [TS]

02:27:54   assumes you know and and to drop a sports analogy on you it's like with the [TS]

02:27:59   Yankees the Yankees have always been like that babe ruth era of the nineteen [TS]

02:28:04   twenties the best him and the years really didn't win a World Series even [TS]

02:28:10   though you know they've won an unbelievable number of them [TS]

02:28:14   27 World Series since the nineteen twenties but it's not a majority but as [TS]

02:28:19   a Yankee fan and even as the Yankee institution as an organization they saw [TS]

02:28:24   the years they didn't win as the flukes the years they didn't win a World Series [TS]

02:28:27   are always seen as a fluke and that if they didn't get them next year and and [TS]

02:28:32   then like when I was a teenager in the eighties they went through this long [TS]

02:28:36   drought we're not only did not win World Series they were they were actually like [TS]

02:28:39   a bad team had losing seasons wasn't finished second this year by a lot right [TS]

02:28:47   they were you know below 500 they've lost more games than they want but I [TS]

02:28:51   think institutionally they didn't they just [TS]

02:28:54   never computed for them and they would rather than you know any kind of radical [TS]

02:29:00   cleaning house they would just do it they've always done and just spend a ton [TS]

02:29:04   of money on one guy who they thought was maybe gonna get a lot of home runs and [TS]

02:29:10   as a fan it really you know even as a kid I got caught up in that sort of [TS]

02:29:14   thinking but they're made by the mid eighties but I think I wonder like does [TS]

02:29:20   Microsoft even know how to be an underdog exactly that in fact Apple at [TS]

02:29:29   its worst is when it's not the underdog like some of the worst things they do [TS]

02:29:33   are when they have too much power control and easily be a little bit in to [TS]

02:29:38   check and then have some you know have a fire under their ass River Microsoft [TS]

02:29:42   like in mobile not only is Microsoft not number one barely barely number three [TS]

02:29:48   distant number three or four maybe they had a blackberry finally I don't even [TS]

02:29:52   know but I think they might be at least they are they're like a distant number [TS]

02:29:56   three and I don't think they know how to do that they don't know how to be losing [TS]

02:30:04   team and I think in the same way I think it actually in some ways I know a lot of [TS]

02:30:09   I am NOT by far not the first person to suggest this but that Apple you know and [TS]

02:30:14   people who've been there for a long time working on the company still have memory [TS]

02:30:17   of when the company was smaller and even for some people who date back long [TS]

02:30:22   enough [TS]

02:30:22   was actually believe heard to use that word and I think that's kind of good for [TS]

02:30:27   the company overall because it's it's like [TS]

02:30:30   if they see themselves as the upstart still in the little guy there may be [TS]

02:30:37   good for them to keep them from getting complacent and that in some ways the [TS]

02:30:41   incessant media you know any little thing wrong with Apple is somehow [TS]

02:30:46   catastrophic in there you know going to go out of business again are going to [TS]

02:30:50   collapse and become small again might not actually be bad for the company may [TS]

02:30:54   be bad for the stock price but in terms further you know temporarily in the [TS]

02:30:59   short term but in the long run it might be good for the company because it'll [TS]

02:31:03   it's it's a way of emphasizing the fact that you cannot rest on your laurels and [TS]

02:31:09   keeps it fresh in everybody's mind but I think their dad actually is wearable get [TS]

02:31:15   today's I think the worse available today is when they still act like a [TS]

02:31:20   small company and certain ways and they're not it's like you have to [TS]

02:31:31   realize that they're in a position of power now you know a lot with a certain [TS]

02:31:36   like in their early years at the App Store I think that was the case where [TS]

02:31:38   they were done better with that we don't see so many complained about after [TS]

02:31:47   AppStore rejections being arbitrary anymore but that arbitrariness could fly [TS]

02:31:52   when you're a small company and it doesn't fly when you're selling you know [TS]

02:31:57   twenty million iPhones in the quarter rights to it stops working when like [TS]

02:32:01   every time you do anything blocking any kind of rule you get like a Justice [TS]

02:32:06   Department inquiry that's when it starts becoming a little scary oh this is a [TS]

02:32:10   really big that were playing with here but i i do think that in last couple [TS]

02:32:15   years and maybe this is Tim Cook's personality showing through alot I think [TS]

02:32:20   they really ironed out a lot of those offenders yeah I think so too [TS]

02:32:24   well that's a short show yeah that's that's pretty short people commute for a [TS]

02:32:33   month [TS]

02:32:33   Marco Arment thanks thanks thanks for doing this time [TS]

02:32:38   alright thanks [TS]