The Talk Show

58: iPad Square


00:00:00   Marco specifically wrote like a pretty just called it off ya which I didn't get [TS]

00:00:06   that impression but when I when I read his article about and think about it and [TS]

00:00:10   I wonder and then I think back to MGC collor's kind of post walking back his [TS]

00:00:16   tweet about the Apple TV stuff I wonder if we see Apple's kind of plan be this [TS]

00:00:22   week that's an interesting theory and thought about them [TS]

00:00:26   Marcus called off and he just says something felt a bit off about this [TS]

00:00:32   week's Apple event part of it was the lack of surprises which isn't Apple's [TS]

00:00:36   fault all of the product update which while nice or incremental in predictable [TS]

00:00:40   and the pricing was a surprise in fact the only unexpected product announcement [TS]

00:00:45   is the zombie iPad to stick around for another year [TS]

00:00:48   shamelessly the same price as last year goes on for then it's a good piece I [TS]

00:00:52   think it's fair I don't think it's reactionary Nick Bilton had a piece on [TS]

00:00:57   the bits blog for the new york times that I think was a little bit more harsh [TS]

00:01:01   and I did lead to that one that's about my whole thing about that is that those [TS]

00:01:09   people weren't around in late 2000 when the big news was that the g4 tower went [TS]

00:01:15   dual processor you know it's like crazy I gotta get that thing so there is kind [TS]

00:01:21   of faction that expects [TS]

00:01:22   and you know Steve swelled us like something crazy to happen every year and [TS]

00:01:27   I remember you know six years ago and I was at Forbes we would have to write the [TS]

00:01:31   story talk two or three times a year Apple let us down they didn't they [TS]

00:01:36   didn't change the world today or something like that so I will say go go [TS]

00:01:40   back and read the old press release archives from 2000 and 2001 and 2002 was [TS]

00:01:47   like yep new new mouse designers now that she would be more interesting given [TS]

00:01:54   notices I'm sure you have in fact we maybe even talked about it before but [TS]

00:01:58   every once in awhile because of the vagaries of different CMS is but that [TS]

00:02:03   most modern blogs and CMS 'as [TS]

00:02:07   have the URL slog for an article is based on the title or the headline [TS]

00:02:13   whatever you want to call it and then sometimes after publishing people change [TS]

00:02:17   the headline but the URL stays the same because it was whatever when it first [TS]

00:02:22   one in 10 Bloomberg often gets caught by this or your business week and they [TS]

00:02:26   sometimes have you know like the URL sometimes gives away something that's no [TS]

00:02:32   longer in the article and I thought with built-ins it's kind of interesting his [TS]

00:02:36   headline or the one that stayed is longing for the WoW at Apple's product [TS]

00:02:41   showcases but the URL slug says and I think it's a little bit more apt the [TS]

00:02:48   repetition of Apple Keynote presentations feels boring interesting [TS]

00:02:53   so first of all I i do notice that I as a writer love and hate that feature and [TS]

00:03:01   every CMS I design is gonna have the ability to change that slug without [TS]

00:03:05   ruining the right without sending a 404 but I I would also say that especially [TS]

00:03:13   at some place like the times I don't know how much control nick has over his [TS]

00:03:18   headlines I'm guessing that he writes the first one perhaps but I know so I [TS]

00:03:23   know for a fact actually at the times that the copy desk has a role in in [TS]

00:03:27   headlines and maybe even final say so I wouldn't say that that's next headline [TS]

00:03:33   but I do find it interesting as you say it's a different point though right [TS]

00:03:37   lawyer for the WoW and then it even gets to it at the bottom of his peace and it [TS]

00:03:41   and it says you know is built in writing [TS]

00:03:45   showmanship aside some saw tuesday's announcement as another example of a [TS]

00:03:50   company that is forgetting how to innovate Apple has gone from building [TS]

00:03:57   things consumers never ever dreamed they would need to falling short at giving [TS]

00:04:03   them what they want said Moshe Cohen an assistant professor of finance and [TS]

00:04:08   economics at Columbia Business School the problem he said is Apple needs more [TS]

00:04:12   visionaries now to me that's a big pile of horseshit [TS]

00:04:15   that let Dad paragraph right there and that is that one sense of you know the [TS]

00:04:21   date you said like four years perennial II going back all the way to you know [TS]

00:04:25   1999 2000 that Apple keynotes have often quote disappointed people is this you [TS]

00:04:33   know the lack of any kind of amazing new game changing the world will never be [TS]

00:04:36   the same hardware event after event after event whereas the other point to [TS]

00:04:41   me is more subtle the idea that the repetition of these presentations the [TS]

00:04:46   way that there's a formula and a pacing and regardless of what's being announced [TS]

00:04:52   her how it's being announced that its you know it is for lack of a better word [TS]

00:04:57   formulaic and and if you just put the content aside what it you know and we [TS]

00:05:03   can get to that later but just that there's you know a sameness to Apple's [TS]

00:05:07   product introductions yeah that's really interesting to the point where there's [TS]

00:05:12   no there's there's fan fiction right like you there's every time people write [TS]

00:05:17   on their blogs are ever in the verge of forums like almost a script that they [TS]

00:05:23   expect Tim Cook to read off of so yeah I do I wonder if they'll switch that up [TS]

00:05:29   you know you see they've added some some parts of it like that that opening video [TS]

00:05:35   that they've now shown probably hopefully for the last time I is a good [TS]

00:05:39   video but I never weiss's stretching it right and different audiences and maybe [TS]

00:05:45   some people were at this week staying in not at WWDC or whatever but it is true [TS]

00:05:51   that the formula has not changed in stark contrast to every other tech [TS]

00:05:58   company which you know probably actually Apple's credit could son just the most [TS]

00:06:03   ridiculous insane product launches like you know i dont have you been to a [TS]

00:06:08   Samsung one but I've never been to one but I mean the one last year the galaxy [TS]

00:06:12   s4 10 I watched online live yeah we talked about it [TS]

00:06:16   forget it was on the show but it was preposterous I i've been to one I went [TS]

00:06:20   to one in Barcelona for Mobile World Congress a couple years ago and I was so [TS]

00:06:26   confused that is very very strange events so you know maybe to Apple's [TS]

00:06:31   credit like don't break what's don't fix what's not broken or whatever that [TS]

00:06:36   shares but and maybe another factor too is that you know for as much as you know [TS]

00:06:43   in the last 12 months that Apple came under some criticism / skepticism among [TS]

00:06:52   quite sure of the Raiders word is about the the long stretch between last year's [TS]

00:06:58   iPad introduction which was you know exactly fifty two weeks ago and the fact [TS]

00:07:05   that they didn't introduce anything last winter or spring and then WWDC really [TS]

00:07:13   only I mean it was a major introduction iOS 7 but it was software only and it [TS]

00:07:17   was coming later in the year that they really went 11 months without a major [TS]

00:07:22   new product you know just you know but hardware products hardware product which [TS]

00:07:28   is so annoying because the software a matters more [TS]

00:07:32   really a creer day-to-day usage and be its price in terms of man hours more of [TS]

00:07:38   a challenge to make and I just made that up but I bet the hardware takes more [TS]

00:07:42   effort than this sorry that software takes more effort than the hardware but [TS]

00:07:46   well its credit is the hard work and you can even argue that because it didn't [TS]

00:07:51   ship to consumers until you know September that even the software you [TS]

00:07:55   know even I was seven doesn't count as being released until September even [TS]

00:07:58   those shown in June and iOS 6 was released in September last year but even [TS]

00:08:04   even given that search my point is even given that long stretch which I don't [TS]

00:08:08   think was any kind of sign of weakness I think it was just the way things worked [TS]

00:08:12   out with their product roadmaps [TS]

00:08:14   you know across the board that they're just happened to be a stretch where [TS]

00:08:18   there wasn't anything new and obviously if they were concerned about that [TS]

00:08:21   stretch what they could have done [TS]

00:08:23   on easily was keep keep the iPad 4 until september or me in February or whatever [TS]

00:08:36   and have a rather disappointing introduction and that you know rather [TS]

00:08:40   than release it just six months after the iPad 3 and I think you know they're [TS]

00:08:44   thought is we're gonna move as fast as we can and if that means that moving as [TS]

00:08:48   fast as we can we end up with gaps in our product introductions schedule [TS]

00:08:53   because we've introduced everything as soon as we feel like we really can so be [TS]

00:08:58   it better than holding stuff back just to fill out a regular schedule this but [TS]

00:09:06   others tradeoffs either way but I think I would not disagree and again what we [TS]

00:09:10   don't know is what they had in mind to perhaps announced earlier this year or [TS]

00:09:16   even right now but didn't and that could be any range of things from this TV that [TS]

00:09:22   people have been expecting for a long time and now seems to either just not [TS]

00:09:26   exist or be very far in the future to know the wearable stuff maybe they maybe [TS]

00:09:32   they were working on it and and said now is not ready we need more and more [TS]

00:09:36   people we need more ideas here and maybe there's something on the component side [TS]

00:09:41   that they need better or more over something like that so what we don't [TS]

00:09:45   know is the unknown unknowns I guess but I I just find it hard and you will see [TS]

00:09:54   like if if it's two years from now and we're doing this again and they're still [TS]

00:09:57   just showing off kind of minor upgrades to existing product lines then maybe [TS]

00:10:04   there is something to question but for now I would say that it's still a little [TS]

00:10:07   early on that [TS]

00:10:08   yeah I agree with that and as for the repetition [TS]

00:10:13   my trying to make it hard for me to articulate but even given that you're [TS]

00:10:17   long gap in an event if you look at the broader sense longer-term you know just [TS]

00:10:21   ten years or even just you know three years and kind of go through the post [TS]

00:10:27   Steve Jobs era although I think that the events you know [TS]

00:10:31   there's a continuity from when steve Jobs was ringed leading these events [TS]

00:10:36   there no they don't feel altogether different it's not in his presence is [TS]

00:10:40   obviously missed maybe even know he was clearly the best presenter that they had [TS]

00:10:45   he has a magnetism and onstage magnetism that you know it it's once in a lifetime [TS]

00:10:51   occurrence but it still they still feel like the same event and the thing that [TS]

00:10:57   Apple has that none of its competitors do is in the long term they they have [TS]

00:11:01   these events with a regularity that allows them to be repetitious I just [TS]

00:11:09   made up a word is repetitious where I think it is it's a great word is should [TS]

00:11:13   be lowered yeah no i agree and and you know it could go both ways with you [TS]

00:11:18   could you could market for being the same thing over and over or you could [TS]

00:11:21   upload it for the poor actually having substance that they can fill into those [TS]

00:11:27   blanks [TS]

00:11:28   you know within and not have to worry about brainstorming some crazy new [TS]

00:11:32   format just for the sake of doing it so and then some things have changed the [TS]

00:11:38   they seem to have pulled back on the we brought a bunch of developers to Apple [TS]

00:11:43   HQ for two weeks and let them loose on the new SDK here's a bunch absent they [TS]

00:11:48   made like we haven't seen that in awhile [TS]

00:11:51   fans are a lot like their products they evolve slowly [TS]

00:11:55   part of that i think is because probably they haven't had any crazy new features [TS]

00:12:01   that they would want to show off with six different apps or something like [TS]

00:12:05   that [TS]

00:12:05   whereas in the past they did because everything was so new maybe we'll see [TS]

00:12:09   you know with with this wearable thing if it happens next year that they did [TS]

00:12:14   have another boot camp where they had 20 developers spend a month in living in [TS]

00:12:19   tents in Cupertino and here's what they came up with so think about a private I [TS]

00:12:23   always think of the like a pro [TS]

00:12:27   MacBook and let's go I'm talking long-term so let's even consider the [TS]

00:12:31   PowerBook [TS]

00:12:32   I'm not gonna say it's unchanged but there is a very clear lineage right from [TS]

00:12:40   today's brand new 13 and 15 inch MacBook Pros the ones that were just announced [TS]

00:12:47   you know four days ago as a record all the way back to the original titanium [TS]

00:12:53   PowerBook g4 which I forget what year it came out but I'm thinking it was like [TS]

00:12:59   two thousand or so right that it was titanium and aluminum but it was colored [TS]

00:13:04   the same and you know there are some problems with using titanium and they [TS]

00:13:10   didn't take too many years before they switched to aluminum and really ever [TS]

00:13:15   since then I mean again there's huge differences in performance in thickness [TS]

00:13:19   and weight and stuff like that but each single step of the way the Pro PowerBook [TS]

00:13:24   smack books have really kind of evolved very slowly [TS]

00:13:28   you know and and there's never really been erratic and who knows maybe some [TS]

00:13:31   year one of these years they gonna bail Pro MacBook that's as much of it changes [TS]

00:13:37   the brand new MacBook Pro air Mac Pro is right but they haven't done that yet and [TS]

00:13:42   I think mainly because they haven't seen the need to see people complaining about [TS]

00:13:47   that and I think the events are sort of the same way I agree and it was 2001 [TS]

00:13:52   you're right I think a lot of that is and if you see it's that everyone is [TS]

00:13:57   copying that Outlook 244 all the products so you know that's why I expect [TS]

00:14:06   that to be the case for the iPhone and iPad 2 I don't expect in even maybe in [TS]

00:14:13   ten years that the iPhone looks drastically different than it does today [TS]

00:14:17   or the iPad I'm sure they'll be thinner and Abby know what you think it is [TS]

00:14:23   curved I haven't I've never used them but that doesn't seem like that's a [TS]

00:14:27   direction to pursue but I don't know now and Samsung who came out with one even [TS]

00:14:32   then said that it was an experimental and they're only releasing it [TS]

00:14:37   and one market I don't like South Korea or something but that it was some kind [TS]

00:14:41   of experiment was candy but it was like a statement to the verge or something [TS]

00:14:47   where they really just wanted to put it in the consumer hands and see if these [TS]

00:14:50   curved screens in a holdup in real-world use which is a very strange things like [TS]

00:14:57   I guess they're trying to say they gonna crack when you put them in your pocket [TS]

00:14:59   or something like that because their curved and just seems like that that [TS]

00:15:03   seems like a question you should have answered before it came to market but I [TS]

00:15:06   think it kind of speaks to him sons development one of the Google Nexus [TS]

00:15:11   phones curve though as well yeah I thought so too I wasn't sure everybody [TS]

00:15:16   is making a big deal out there that I although maybe it was curved the other [TS]

00:15:18   way instead of the B side to side it was the other way but it either way I never [TS]

00:15:24   really saw the point of it yeah I do like your analogy so I need to talk [TS]

00:15:30   about the different iPad models that we have available to us night I do like [TS]

00:15:36   your analogy to whether you you know whether you're carrying it with a map [TS]

00:15:42   book or just using it as your main computer or maimed policeman portable [TS]

00:15:47   computer me exactly I think it's interesting now that they do have kind [TS]

00:15:52   of chip parity and and power parity that we will start to see which size people [TS]

00:15:58   gravitate toward whether it is the smaller one with the bigger one [TS]

00:16:03   yeah I think so too and I think you know and and it's one of those things where [TS]

00:16:07   Apple is I had I'd be surprised if they did but I don't think they're ever gonna [TS]

00:16:12   break down publicly how those sales are falling and you know they say as they [TS]

00:16:18   have how many iPads total they've sold the quarter and I will give you I guess [TS]

00:16:24   they give us still average selling price for that there's a way to work backwards [TS]

00:16:27   to it and then you can kind of make guesses from there but it's you know a [TS]

00:16:33   lot of guessing from the outside as to who's buying what you kind of just have [TS]

00:16:36   to eyeball it I think when you're out in public and see what which iPad you see [TS]

00:16:40   people using I wonder if there is a way for one of those app SDK analytics [TS]

00:16:48   packages like flurry to tell the [TS]

00:16:50   screen size I think that there is almost I'm almost certain that there is that [TS]

00:16:55   there's like an API that you can tell what the physical size of the screen is [TS]

00:17:00   you wouldn't be able to use resolution by its indeed no law I don't think I [TS]

00:17:05   mean again we haven't done it yet nobody's gonna tear down on these are [TS]

00:17:08   run you know one of those system utilities that reports the exact CPU [TS]

00:17:14   speed it said truman who knows what some people you know these things come out in [TS]

00:17:18   public and people can run those things who knows maybe the iPad areas slightly [TS]

00:17:22   faster than the iPad Mini but it seems like since they're saying a seven I [TS]

00:17:27   think it I think it's the same a seven in both devices and so I you wouldn't be [TS]

00:17:32   able to use that either I did a little math and I found that the density of the [TS]

00:17:37   iPad air is less than the iPad Mini which makes sense because the air [TS]

00:17:44   fitting a sent you know the the main difference seems to be just the size of [TS]

00:17:47   the screen so it's probably a little more empty air in the in the air I'm [TS]

00:17:54   gonna stick mini I think I i I want to go to an Apple store in and try them [TS]

00:17:58   both but for me the mini 44 where I use it makes the most sense still which is [TS]

00:18:04   mostly around I read in bed with it I read a travel and I do carry a 13 inch [TS]

00:18:10   MacBook Air with me and I don't plan to stop doing that anytime soon so the [TS]

00:18:15   having too many I think still makes the most sense but I do wanna try the air [TS]

00:18:19   out and just see just how one thing that I don't think I've seen a lot of people [TS]

00:18:25   talking about is it still attracts me to the many of the most with is the pixel [TS]

00:18:30   density [TS]

00:18:32   because they both have the same resolution you know we still have the [TS]

00:18:37   effectively the iPhone pixel density on the iPad Mini which to close up and I do [TS]

00:18:44   use a closeup will look better than the iPad pixel density yes let's put that up [TS]

00:18:51   there I'm gonna hold off on that cause I never been let's do the sponsor break [TS]

00:18:54   and then we'll come back and [TS]

00:18:56   all sort of say what I'm thinking about which 1 I'm gonna buy one for myself and [TS]

00:19:03   i've I'll just say this up front it's way harder this year than last year the [TS]

00:19:08   decision that's a good cliffhanger we have our first sponsor though her old [TS]

00:19:13   friends good friends male round last time I introduced me around I think [TS]

00:19:18   we're talking about prison labor and I said speaking of prison liquor let me [TS]

00:19:24   tell you about mail route and I i soon as I said that I thought maybe I said [TS]

00:19:29   that that out and then died the day after the show aired I got an email from [TS]

00:19:32   there like what a great intro can you do that again so if you're thinking about [TS]

00:19:36   prison liquor and I know many of you are but judging from the emails I've gotten [TS]

00:19:42   from you read listeners over the last few weeks you want to know about male [TS]

00:19:46   male round is the solution for admins who are in charge of email for their [TS]

00:19:57   domain what is it it's a solution independent solution that doesn't let [TS]

00:20:03   you or your company your domain for lack of a better word be strong-armed by [TS]

00:20:09   Google or Microsoft in terms of cloud storage service you sign up for it they [TS]

00:20:15   don't hoster email you just read your mail through them and then it goes to [TS]

00:20:18   wherever you want to host it you can host under an IMAP server you can have [TS]

00:20:22   it go forward to something like Google Apps Google which is the Google for your [TS]

00:20:29   domain for office 365 or something like that and the guys are such experts on [TS]

00:20:39   this I mean they were the team they used to work at Microsoft they're the ones [TS]

00:20:42   who who wrote the filters that are used in office 365 so they know it's don't [TS]

00:20:48   called they also know where the gaps are in that service and they've filled them [TS]

00:20:51   in with mail route [TS]

00:20:52   they have innovative features and the best thing it's fully customizable [TS]

00:21:00   because they know that system at the type of people who are in charge of [TS]

00:21:04   email are super opinionated and picky about all the little details [TS]

00:21:10   hosting and they're not gonna go with some kind of cloud-based service where [TS]

00:21:13   it's take it or leave it here is how everything is everything in mail route [TS]

00:21:16   is customizable you want to do your filtering around you can do it there you [TS]

00:21:22   just wanna have everything passed through except for spam [TS]

00:21:25   you could do that you don't want great listing fine they can shut it off [TS]

00:21:29   everything they have is configurable the defaults are very saying you could get [TS]

00:21:34   up and running very quickly very easily but if you want to get in and fiddle [TS]

00:21:39   with it as a lot of admins do or maybe even need to because of the specific [TS]

00:21:43   needs of the the team or the business that you're running you can do it all [TS]

00:21:49   there's no hardware software costs to install this is super easy it's just a [TS]

00:21:56   front end for your mail servers put about a second or two between when your [TS]

00:22:00   mail comes in the mail route and it gets forwarded on to your to your server you [TS]

00:22:04   just sign up online and change your DNS MX records and you start getting cleaner [TS]

00:22:10   stream of email and just a target of my favorite detail I'm sure that applies to [TS]

00:22:16   a lot of people listen to the show their focus on admins as such you know in [TS]

00:22:20   terms of how much can you fiddle with it they have a JSON API for developers [TS]

00:22:26   admin / developers who want to automate the management of the email filtering or [TS]

00:22:31   integrate it with your own systems right so if you really want to nerd out with [TS]

00:22:35   this you really can't have a migration plan for people who are using other [TS]

00:22:40   services like Postini or forefront [TS]

00:22:44   you can switch them around you can try it is the most amazing 15 day free trial [TS]

00:22:50   free so you can try it all out fifteen days over two weeks [TS]

00:22:56   make sure that it works for your needs before you pay anything [TS]

00:23:01   here's where you go mail route dotnet / the talk-show mail route dotnet / the [TS]

00:23:08   talk show and if you use the promo code TTS or spell it out with the spaces the [TS]

00:23:17   talk show pts or the talk show you get 10% off for the lifetime of your account [TS]

00:23:25   which is amazing a lot of love sponsors offered 10% off for a month or something [TS]

00:23:29   like that which is great great deal but 10% off her lifetime I mean that's [TS]

00:23:33   amazing [TS]

00:23:35   go check them out and my thanks to my right which iPad am I gonna buy now I [TS]

00:23:40   want to know which promo code people type in more [TS]

00:23:42   be a good question I'd go TTS think so too [TS]

00:23:46   yeah but I gotta tell you it's a really tough decision as I wrote about him i [TS]

00:23:52   think i mean this is really I mean it's almost the hardest thing our biggest [TS]

00:23:55   section of my right up at the event is and I don't think it's to the detriment [TS]

00:24:01   of either product but I think that last year when the iPad Mini came out it was [TS]

00:24:07   easy to choose between them but obvious how to choose between them because they [TS]

00:24:14   both had major tradeoffs the iPad for or if you just bought it six months before [TS]

00:24:20   and in one upgrade or whatever the iPad 3 which more or less the same device you [TS]

00:24:25   know lightning adapter and slightly better performance but let's say the [TS]

00:24:29   iPad 3 and four was same device versus the original iPad Mini the big guy iPad [TS]

00:24:38   had obviously had a Retina screen was way heavier one point four pounds who is [TS]

00:24:45   thicker than the iPad to let alone the iPad Mini [TS]

00:24:48   bigger heavier thicker had a six processor the ASIC sex I guess but you [TS]

00:24:53   know cutting-edge iOS performance and you know more expensive and I am [TS]

00:25:00   guessing more RAM which is think it did yet anything anything yeah I think [TS]

00:25:05   anything performance-related and RAM is obviously it's more than just a [TS]

00:25:09   convenience its performance the iPad Mini obviously the mini it was way small [TS]

00:25:15   way lighter and heads and it was less expensive but had serious tradeoffs it [TS]

00:25:21   did not have a Retina screen and once you go read it was really kind of rough [TS]

00:25:25   to go back especially given that the whole point of using an iPad when you [TS]

00:25:30   already own an iPhone is mainly because it's better to read on a bigger display [TS]

00:25:35   right i mean you're with me I mean I mostly use my iPad for reading and [TS]

00:25:39   reading i think is the one place where the Retina screen makes the biggest [TS]

00:25:43   difference way bigger than games bigger even than video because anything where [TS]

00:25:48   it's moving you don't see the details as much as when its static text and you [TS]

00:25:53   just get that crisp resolutions give up retina it was nationally on something so [TS]

00:25:58   small that you're gonna hold closer to your face exactly i mean everybody you [TS]

00:26:04   know everybody in the same reaction when they saw the original Mini last year [TS]

00:26:07   this is a great device I love the way it feels I wish it had a Retina display and [TS]

00:26:13   performance was behind to it was in a five so was the year before his [TS]

00:26:17   system-on-a-chip had less RAM and less RAM manifests itself in numerous ways [TS]

00:26:22   but if you're someone like me I mean I do a lot of email lot of Twitter out of [TS]

00:26:27   Safari and other reading apps but largely bouncing between safari in tweet [TS]

00:26:35   bod and Mail on the iPad [TS]

00:26:38   and when you're switching apps and you have a lot of tabs open in Safari you [TS]

00:26:41   run into that thing where the memory gets purged and when you switch back to [TS]

00:26:45   Safari the tabs have to reload and that's something you know that gets [TS]

00:26:49   alleviated as you add more RAM and you hit that on the iPad Mini more than a [TS]

00:26:53   hit when I had an iPad 3 and I would say a year later that's what I noticed the [TS]

00:26:58   most of anything yet [TS]

00:26:59   definitely feel slow especially relative to my iPhone 5 but Graham I see it [TS]

00:27:06   especially with more complicated apps these days I C AB starting from a fresh [TS]

00:27:10   state almost every time I launch them yeah yeah me too so that you know a lot [TS]

00:27:17   of tradeoffs that made it kind of obvious I what do you what do you value [TS]

00:27:20   infirm even with those trade-offs the mini was was the obvious choice because [TS]

00:27:27   I carry when I travel I carry a MacBook Air [TS]

00:27:35   already got like two point five pound device in the bag and so carrying the [TS]

00:27:41   point six eight-pound many as my secondary thing in the bag as opposed to [TS]

00:27:48   the one point four pound iPad for was a big difference and at home not just want [TS]

00:27:56   to travel but at home when I'm using my iPad at the end of the day and I'm on [TS]

00:28:00   the couch and i'm reading and it was even with the redness on the screen just [TS]

00:28:06   more comfortable to sit there and hold it in my hand being lightweight and [TS]

00:28:10   easily held in 14 me that test is if it falls on my face because I fall asleep [TS]

00:28:17   will how much will it hurt my nose and the retina when I got that first retina [TS]

00:28:23   iPad 3 that thing I was scared I'd literally thought I broke my nose once [TS]

00:28:29   and the many on the other hand is just a little bounce off the floor and it [TS]

00:28:34   doesn't matter but you know it's a big test for me I think that the big iPad 34 [TS]

00:28:41   I think it got point point two pounds heavier than the iPad 2 I could be wrong [TS]

00:28:46   but it's i think im close which doesn't sound like a lot but felt like a lot [TS]

00:28:51   somehow somehow felt like it crashed crossed a threshold and I can see [TS]

00:28:55   exactly what you mean we're like it somehow crossed the following your face [TS]

00:28:59   and is it gonna hurt threshold I never had that too I had the one we still have [TS]

00:29:04   it but we have it in a holder and it's kind of on a swing arm so it's mounted [TS]

00:29:08   and it's never able to be a face crusher but that no one that was at the is dense [TS]

00:29:15   and had that sharp edge couldn't deal with that so the way that both of those [TS]

00:29:21   iPad evolve during the year both took them both in the direction that [TS]

00:29:26   addressed each of their tradeoffs and made them makes this is what makes the [TS]

00:29:32   decision so much more complicated so the big trade off with the full-size iPad [TS]

00:29:36   was heaviness and thickness and it's you know radically thinner and smaller than [TS]

00:29:44   the width decrease of decreasing the bubble I don't know how big a deal that [TS]

00:29:50   is it seems nice at least in the hands-on area last week at Apple it did [TS]

00:29:54   seem easy you know seem nicer but the weight differences just dramatic [TS]

00:29:58   is just amazing I was there with hands-on room with MGC learned he had [TS]

00:30:04   his iPad 4 with him and took it out of his bag and we could just do a [TS]

00:30:09   side-by-side and it was it really just felt it didn't feel like point four [TS]

00:30:14   pounds I felt like half I felt like it was like half the weight felt like we [TS]

00:30:17   could put two of those new iPad together and be the same weight as last year's a [TS]

00:30:21   huge difference way more comfortable to hold in your hands and therefore a lot [TS]

00:30:28   of the reason that you know that's a lot of the reason I preferred the mini the [TS]

00:30:34   mini [TS]

00:30:34   addresses all of the weaknesses added doesn't have has a Retina Display now [TS]

00:30:39   should say and it has the same performance it's just as fast it seems [TS]

00:30:44   to have as much RAM but it's a little bit more expensive at the same storage [TS]

00:30:50   point so you lose some of that price advantage of choosing a mini over an [TS]

00:30:55   iPad so it's a it's a lot tougher it's no longer I lost it a while [TS]

00:31:03   cheap you know anything about the one I wanted to 630 boxer ever get around it [TS]

00:31:11   even got a little heavier nowhere near nowhere near the difference that when [TS]

00:31:16   the iPad 2 went to the three and they had to make it a lot heavier to power [TS]

00:31:20   the Retina screen its negligibly heavier I think in grams it went from like 3083 [TS]

00:31:28   31 so I don't know 67 or 8 percent heavier and you know a lot of people ask [TS]

00:31:34   me on Twitter when I was there that day you know what questions you have a lot [TS]

00:31:38   of people said hey does this small weight increase in the mini feel make it [TS]

00:31:43   feel different I didn't have one to do side-by-side with the old one but it [TS]

00:31:47   it's just from my recollection as a as a daily iPad Mini user it felt the same or [TS]

00:31:52   less I don't think that I think it's like less than 10% so but bottom line [TS]

00:32:00   for someone like me who when they travel is already gonna take up still gonna [TS]

00:32:05   take a Macbook and so you've already got like a 230 pound device in the bag you [TS]

00:32:12   just had to stop you know I don't want to weigh it down with something bigger [TS]

00:32:15   but now you're still talking about a point seven pound many one point zero [TS]

00:32:21   power and [TS]

00:32:22   iPad air you really only talking about three tenths of a pound extra so it's [TS]

00:32:30   not you know somebody who decides to carry their hair in addition to a [TS]

00:32:35   MacBook isn't really taking on that much more weight as opposed to last year [TS]

00:32:41   where the mini was more than half the weight or less than half the weight of [TS]

00:32:48   the full-size iPad 2 big difference and I really do think it complicates it i [TS]

00:32:55   think im still gonna choose the millionth 0.3% is one-tenth of the [TS]

00:33:02   weight of a MacBook Air 13 inch so yes but that the fact that it's that little [TS]

00:33:10   we're getting in the weeds it is really is becoming harder to just make this [TS]

00:33:15   decision based on their have become so close together which you know kind of [TS]

00:33:25   leads me to wonder where is that whereas the high end of that size [TS]

00:33:29   gonna be in a year to go bigger with that I don't know I guess I wrote about [TS]

00:33:35   this in my pieces week but I think the best way to think about it is that last [TS]

00:33:39   year [TS]

00:33:40   choosing between the iPad Mini and iPad air was sort of like choosing between a [TS]

00:33:44   MacBook Air and MacBook Pro where there was a lot of tradeoffs performance [TS]

00:33:48   tradeoffs screen resolution tradeoffs bigger price differential and this year [TS]

00:33:54   to me it's more like choosing between the 11 inch air 13 in G word more or [TS]

00:33:58   less the same and you just kind of have to choose between which you know size [TS]

00:34:02   you like better and it's it's a lot more subtle of a difference to make you know [TS]

00:34:09   yeah I wonder if it's if you're reading the minis better if you do any sort of [TS]

00:34:18   create creative stuff that the bigger one [TS]

00:34:21   I think people who type on their iPad and I know there's a lot a lot of people [TS]

00:34:27   who do [TS]

00:34:28   gotta be better on the big one although I just saw it as a friend on Twitter [TS]

00:34:32   said you know I type better on the mini and I guess I think it's because he's a [TS]

00:34:35   thumb typer rather than a touch paper or maybe he has very tiny hands I don't [TS]

00:34:39   know but you know if you're putting if you're putting I've had out in landscape [TS]

00:34:44   and doing typing on the on screen keyboard the big one is effectively a [TS]

00:34:49   full-sized keyboard and the Mini is not i cant touch type on it I can only type [TS]

00:34:55   on it but I don't do much right that's why I carry a MacBook Air when I travel [TS]

00:34:59   around the house I travel somewhere that's why take a MacBook Air with me [TS]

00:35:05   same here and and beyond the fact that I do a lot of just typing but design work [TS]

00:35:12   that you just can't do on it [TS]

00:35:14   iPad yet are you surprised at all that they didn't I made some stupid joke [TS]

00:35:19   about the center before the event but were you surprised that they didn't do [TS]

00:35:24   some sort of keyboard cover now that they're so gung ho about accessories and [TS]

00:35:30   increasing margins that way no I guess I'm not surprised although I I thought [TS]

00:35:36   and I'm not 1 I've often said repeatedly on this show that I don't really read [TS]

00:35:40   much into the designer or slogan of the event invitations but the fact that this [TS]

00:35:46   one said we have a lot to we still have a lot to cover made me think maybe [TS]

00:35:51   they've got something specifically cover related to talk trade but the covers are [TS]

00:35:57   words like went back through all the old invites and said okay these ones gonna [TS]

00:36:04   have subtle hints at the stuff in these ones don't anyway [TS]

00:36:08   no i didnt see that was pretty pretty good they had a bunch of them this one [TS]

00:36:14   this one clearly had nothing to do with no health it really just meant we have a [TS]

00:36:19   lot of little things to cover yeah basically I I would be it I would [TS]

00:36:25   probably buy I haven't actually tried their surface keyboard cover but I also [TS]

00:36:31   don't think that really says much about what Apple could do if they put their [TS]

00:36:35   mind to it so yeah [TS]

00:36:37   I don't know you know I do think it's intriguing I I also think though and I [TS]

00:36:43   know from me personally and this just is largely about the places where I use my [TS]

00:36:51   macbook air while I'm traveling yes sometimes I am at a hotel desk and a [TS]

00:36:56   tablet on a hardware keyboard cover would do just as well but when I'm on an [TS]

00:37:03   airplane I don't put my air on on the trade usually I usually literally use it [TS]

00:37:09   as a laptop I have it on my lap and then that's you know everybody always says [TS]

00:37:13   even with the surface you can't really type on your lap and I use it to take no [TS]

00:37:18   two conferences sometimes WBC or something like that and again there [TS]

00:37:22   there you have no trade you have to use it on your lap and so you know tablet [TS]

00:37:27   up to a keyboard wouldn't work for me yeah what I kind of want and maybe with [TS]

00:37:32   the low-power Bluetooth this will become more possible would be to use the iPhone [TS]

00:37:38   as the iPad keyboard as I mention still better at typing although I've gotten [TS]

00:37:44   worse at typing on my phone but autocorrect seems to have gotten worse [TS]

00:37:48   too but I don't know about that but it seems to be going further back in your [TS]

00:37:54   typing in and changing things to be wrong words but yeah I've seen that too [TS]

00:37:59   just the other day I was I was posting from the airplane and I was using my [TS]

00:38:05   iPad and I wrote I wanted to say it's just icing on the cake and it it changed [TS]

00:38:15   it to justifying the cake but it only made the change after I must have typed [TS]

00:38:21   icing and I know there was a space in there and I just I did obviously didn't [TS]

00:38:26   notice the change happen but I wasn't even thinking about it because it was [TS]

00:38:31   you know like two words later it was annoying as it was also one of the [TS]

00:38:37   things because I was on the plane I didn't catch it for a couple minutes [TS]

00:38:41   yeah I don't know what's up with that hopefully they'll fix that but anyway I [TS]

00:38:46   I would love to use my iPhone as an iPad keyboard I don't know what maybe I [TS]

00:38:51   should just and I do I find myself wanting to respond to an email on my [TS]

00:38:56   iPad and then go do some iPhone because it's easier to type their yeah so I do [TS]

00:39:02   think there's something to the fact I mean it's clear that Apple is they don't [TS]

00:39:09   sell a slew of first-party peripherals are add-ons to their devices but they're [TS]

00:39:16   they're obviously keenly interested in them I mean they they first made an A [TS]

00:39:21   for A&A these cases with the bumpers for the iPhone 4 which didn't seem to take [TS]

00:39:27   off you know doesn't seem like the Apple branded bumpers were particularly [TS]

00:39:33   popular with the iPhone forum for us I never saw that many of them in the wild [TS]

00:39:38   and I think they also gave away a bunch of free ones yeah and even giving away [TS]

00:39:43   the free ones I didn't see that many I got one and put it on then said [TS]

00:39:47   nevermind my thought with that and it's not even I don't think it's particularly [TS]

00:39:52   insightful because I think that they think they spelled it out when they [TS]

00:39:56   introduced them at the event which was ok we've noticed that a lot of you are [TS]

00:40:01   using cases with your iPhone but we've designed the whole iPhone including the [TS]

00:40:05   back to be beautiful so here all right you want something that protects a [TS]

00:40:11   little bit and raises over the glass so you can set it down and put the glass on [TS]

00:40:15   a surface use this instead and most of the iPhone stocks post and I think [TS]

00:40:22   people's reaction there was no no no I want to cover up everything you know I [TS]

00:40:28   you know and so the new cases this year's cases for the for the five ass [TS]

00:40:34   and five see you know are more like that cases that everybody's been selling for [TS]

00:40:41   three years and years where it wraps the whole device and they did that for the [TS]

00:40:46   iPad as well where they have I guess if you look at the iPhone and iPad they [TS]

00:40:51   both were launched with more types of accessories than they have today [TS]

00:40:57   iPhone member the Bluetooth earpiece that Apple made and then with the iPad [TS]

00:41:03   they had that weird keyboard thing and I think through usage they said these [TS]

00:41:09   things are really worth pursuing [TS]

00:41:11   but there is this market for specific cases that we didn't have it launched [TS]

00:41:17   let's do those you know what do you know what's funny is that that that we are [TS]

00:41:22   keyboard dock that launched with the original 2010 iPad which I guess in [TS]

00:41:27   hindsight was sort of a sign of they're not quite knowing what everybody was [TS]

00:41:31   going to want to do with iPads yet you know it was you know I mean it was [TS]

00:41:36   almost explicit in the presentation look you know we know it's this is great for [TS]

00:41:40   some things we don't know where everything's gonna be but at that still [TS]

00:41:44   made me think going into this week with that we have lots to cover that maybe [TS]

00:41:48   they would do a keyboard cover as they've had it wouldn't be out of the [TS]

00:41:51   blue would be unprecedented that they would do an iPad specific keyboard and [TS]

00:41:56   Logitech seems to be kind of capturing a nice chunk of of some market you know I [TS]

00:42:02   don't know how big it is I don't know how many people are actually buying [TS]

00:42:05   those things and Amazon even has a knockoff of them which he won by just to [TS]

00:42:10   see how junky it is but well I i tell you where I do see I you know when I fly [TS]

00:42:18   enough that you know i said im in airports are still in airports a lot [TS]

00:42:24   and I do see an awful lot of people typing some kind of hardware keyboard on [TS]

00:42:32   their iPads a lot of them are hilarious there they have eight different they [TS]

00:42:37   have to fold them out like six different ways like why don't you just get one of [TS]

00:42:42   those big ass Dell Inspiron sand and do that I don't know it's it's almost [TS]

00:42:48   negates the fact that the iPad is so small and portable but a little bit but [TS]

00:42:53   on the other hand I still do see you know and we are talking about this at [TS]

00:42:57   the event the hands-on event and I tried to read about it this week to but that [TS]

00:43:02   you know if you wanna be somebody who only travels with one device you know [TS]

00:43:06   when you're traveling to one computer in your bag a new iPad air plus a [TS]

00:43:15   third-party keyboard is still gonna be like half the weight of even an 11 inch [TS]

00:43:22   MacBook Air 11 inch MacBook Air is a two point four pound so with a one-pound [TS]

00:43:28   iPad I mean how much those keyboards way they can't weigh more than you know [TS]

00:43:33   345 most half a pound right so you're still coming in like half the weight of [TS]

00:43:39   an 11 inch air with a lot you know which is one of the smallest laptops out there [TS]

00:43:44   looking it up [TS]

00:43:47   yeah I agree and and almost kinda makes you wonder why they haven't used some of [TS]

00:43:54   this technology to make the MacBook Air and her if [TS]

00:44:00   be battery had died while I think then you get into the whole realm of you know [TS]

00:44:05   the desktop class nature of the ACE seven and you know does this presage a [TS]

00:44:12   future MacBook Air that's running on it you know eight or a nine and you know [TS]

00:44:18   and now said you know might be the sort of thing that they left light like the [TS]

00:44:23   Intel switch that they would have to announce to three months ahead a time at [TS]

00:44:28   WWDC to get developers to wreak Mac developers to recompile apps as fat [TS]

00:44:34   binaries with arm and Intel versions of the Mac and then start selling the thing [TS]

00:44:40   in September something like that but I certify I don't know I don't think [TS]

00:44:44   that's likely but I think it is definitely possible in terms in terms of [TS]

00:44:48   what why would they do that I think to get an error that weighs more like one [TS]

00:44:53   point something pounds than to point something found totally now be crazy are [TS]

00:44:59   looking at the ultrathin keyboard cover for iPad ok aims to be the thin one [TS]

00:45:04   the light line and that still is that the Logitech correct yeah which has died [TS]

00:45:09   in a box it's theirs they have like three or four different kinds one of [TS]

00:45:14   them looks just like the Apple Bluetooth keyboard one of them is the one that I [TS]

00:45:19   see a lot with a different flaps were people have to take a trapper keeper but [TS]

00:45:24   this is the very simple one that's a cover the ultrathin keyboard cover for [TS]

00:45:29   iPad not for many and it comes in four colors and weighs 8.8 pounds that's more [TS]

00:45:35   than I would have thought but it's 78 but alright well then you're still [TS]

00:45:39   talking about 1.7 a pound and a half pound under even the 11 inch air tonight [TS]

00:45:46   as much as I would have thought but it still will never get in there right and [TS]

00:45:52   a half pound and a half pound I wonder if it's going to come down to stock [TS]

00:45:57   levels of people are going to see that the many is delayed three months so they [TS]

00:46:02   gotta buy an air [TS]

00:46:04   it'll be interesting to see I'm interesting from an operational [TS]

00:46:07   standpoint I think the fact that [TS]

00:46:09   they announced they announced to ship date for the air the iPad and it's what [TS]

00:46:17   was it ten days after the event I think it's next Friday's right so that is nine [TS]

00:46:22   or ten days it's now 10 days 10 days after the event the Mini is quote [TS]

00:46:30   unquote later in November which i think really shows just how tight it was [TS]

00:46:37   engineering and operationally to get many to retina and the a 71 year because [TS]

00:46:47   that's literally the latest that they could ship and still have any hope of [TS]

00:46:51   meeting holiday demand right i mean you can't ship holiday product in December [TS]

00:46:56   hopefully it'll be out later in November I'm thinking mean it'll be at least [TS]

00:47:02   available for sale in some quantities by what is called Black Friday the day [TS]

00:47:08   after Thanksgiving because if it's not then a lot of people are just gonna buy [TS]

00:47:12   the one that is available even have to make a decision so here's another [TS]

00:47:18   interesting thing I don't know if this is the first time I suppose I could look [TS]

00:47:21   but the [TS]

00:47:22   of the iPad air the wifi and cellular models will be available the same day [TS]

00:47:27   this time from before [TS]

00:47:30   well i i dont know about the last year's full-size iPad but I remember the mini [TS]

00:47:35   the cellular version didn't ship for two or three weeks after the wifi version [TS]

00:47:41   was available just one of the reasons I was stuck with the wifi version cause I [TS]

00:47:46   wanted to get it what did the first possible day so here's a question for [TS]

00:47:52   him or let me let me give you the question is sponsoring you can hear the [TS]

00:47:57   question the question is do you buy a new number 12 you buy a cellular iPad [TS]

00:48:03   you can answer that one or two ago WiFi only guy I've done both by this year [TS]

00:48:12   maybe let's do a cliffhanger alright alright [TS]

00:48:17   I mean it's not it's not a simple answer [TS]

00:48:20   alright well then let's hold it down to about our second sponsor and again [TS]

00:48:25   longtime sponsor the show good friends at an event apart and in their name is [TS]

00:48:32   just as important as the the talk show so I would never call them event part [TS]

00:48:37   there an Event Apart what's an Event Apart into the design conference for [TS]

00:48:44   people who make websites the one web design and front-end development [TS]

00:48:49   conference did you don't wanna mess because year after year an Event Apart [TS]

00:48:54   is the place where ground bare breaking ideas appear in public first an Event [TS]

00:49:02   Apart stage is worried than Marcotte introduced responsive web design can [TS]

00:49:07   shake a stick today and not talk about responsive web design right that's the [TS]

00:49:10   idea that you create one design use CSS you can use JavaScript you can use other [TS]

00:49:15   things but you produce one website one set of URLs century redirected mobile . [TS]

00:49:22   domain.com some like that one set of domain names where the layout is [TS]

00:49:27   flexible and adjusts to any and every client that that hits it whether it's a [TS]

00:49:33   phone tablet or whether it's you know Mac Pro with a thirty instant display [TS]

00:49:39   that's where responsive web design became public it were Kristina Halvorson [TS]

00:49:45   sounded the cry for content strategy right content strategies to get on [TS]

00:49:50   industry now people did years ago before she introduced in started singing the [TS]

00:49:57   praises of it and preaching it an Event Apart nobody even heard of content [TS]

00:50:01   strategy to create conference I've been to it several times it's also a [TS]

00:50:07   conference there isn't just once a year in one location it's it's sort of a [TS]

00:50:11   traveling road show so where do what you want to do if you want to find out when [TS]

00:50:15   it's coming near you what's the schedule for the tickets were the cities are [TS]

00:50:19   coming to here's what you do you go to the website and Event Apart dot com [TS]

00:50:25   slash talk show that way they'll know you're coming from here you'll find out [TS]

00:50:30   everything you need to know [TS]

00:50:31   can't recommend it highly enough great great conference just first class in [TS]

00:50:38   terms of facilities even the food is better than than any other conference [TS]

00:50:42   I've been to really great my thanks to an Event Apart alright cellular or wi-fi [TS]

00:50:50   iPad I I've only ever bought cellular models as I do use that a lot and I've [TS]

00:50:58   bought now twice the wrong kind and it had to return it or wanted to see the [TS]

00:51:05   first iPad I ever bought was cellular knows the AT&T 3G original iPad and I [TS]

00:51:13   was very excited about streaming the Cubs games at the gym over over 3G is [TS]

00:51:22   back then you had unlimited data so I could you know pull down as many as much [TS]

00:51:26   as I wanted to stream video without being concerned about that and it didn't [TS]

00:51:32   work because the networks suck so bad that you know that the video just didn't [TS]

00:51:37   didn't stream where I was so after that point I was like alright I'm not getting [TS]

00:51:41   another I'm not getting another 3G iPad this is stupid and and then whatever [TS]

00:51:49   five or something [TS]

00:51:50   turndown tethering so I even then I was even more against the idea of having a [TS]

00:51:56   cellular iPad and then I bought an iPad with Retina 3 iPad 3 with wi-fi and that [TS]

00:52:05   was the first LTE is that the first Apple product period I think so yeah [TS]

00:52:11   yeah and I borrowed someone's LTE thing and [TS]

00:52:17   went holy crap I need this so I returned my iPad and got an lt1 and and and then [TS]

00:52:26   I found that iPad to be unusually heavy so I never shoot so that when the movie [TS]

00:52:31   came out of my car I'm just getting the first thing that comes out get the the [TS]

00:52:35   wifi one and then a month after that I realized that I'm an idiot and should [TS]

00:52:40   only buy cellular from now on so that's that's the answer is that I'm getting a [TS]

00:52:44   Verizon but I saddam tempted this crazy guy who's now that CEO t-mobile is doing [TS]

00:52:50   things like setting his hair on fire and giving one everyone 200 makes a free [TS]

00:52:54   data month and then I wonder should I get a tmobile iPad and have 200 megs of [TS]

00:53:02   free data probably not I'm on the Verizon family plan so for 10 bucks a [TS]

00:53:06   month I can just tap into the right so anyway that was an unnecessarily long [TS]

00:53:12   way of saying Verizon 32 gigs Space Gray many have been a lot of people have gone [TS]

00:53:19   through the similar jumps though like that it was a good explanation you know [TS]

00:53:25   what here's a big one for me is I have always bought the highest capacity one [TS]

00:53:30   but I think I don't think anymore because now that they've gone to 128 I [TS]

00:53:35   don't have never filled the 64 so i i i feel like i dont need that and I feel [TS]

00:53:40   like I should double-check my storage on the 64 because I don't know that I [TS]

00:53:47   really need even 64 because one of the things I want to 64 was to load up a [TS]

00:53:52   bunch of music and I feel like that's you know if you like that so you gotta [TS]

00:53:58   get with the times and iTunes radio is really the way to go if you want to [TS]

00:54:01   listen to music and I know if you're on a plane [TS]

00:54:04   iTunes radio isn't gonna work for you but I don't really listen to musics [TS]

00:54:07   music on my plane and i wanna from my phone not from the iPad right I just [TS]

00:54:12   want the headphones going into my pocket not to something I'm carrying around [TS]

00:54:16   so I don't know that I need even 64 I double checked and I don't have big [TS]

00:54:21   games I'm not a Infinity Blade player so I don't have big games I'm you know [TS]

00:54:26   where I still I still buy the biggest iPhone storage wise I can buy an awesome [TS]

00:54:31   even if just for you know photos and videos that I shoot also I don't shoot [TS]

00:54:36   photos and videos with my iPad's so I don't need storage but i dooo cellular [TS]

00:54:42   for me that's a better use of that that hundred bucks or whatever because the [TS]

00:54:47   way I think about it is how much video will i reasonably watch on this trip [TS]

00:54:51   that I'm going on that's why the most amount of storage ever need and it turns [TS]

00:54:55   out the 16 is too small even at a test d find myself having delete stuff and [TS]

00:55:01   redownload it and that's very annoying surprise especially since they went to a [TS]

00:55:05   little surprised the 16th state around although it's you know I think it's [TS]

00:55:10   about hitting certain price points and stuff like that but it's you know ya [TS]

00:55:15   have a disappointment to me that that like the you know $3.99 for many in 499 [TS]

00:55:22   for iPad isn't 32 kick ya you think that at some point they would kind of reset [TS]

00:55:29   the base-level great because it is stretching it [TS]

00:55:32   63 on the first iPhone was started four games writer 480 got one of those too I [TS]

00:55:39   feel like it's one of those things rally my hat if next year's 16 gigabyte iPod [TS]

00:55:43   don't go away I feel like that the bar will be raised in 32 becoming a baseline [TS]

00:55:48   what will happen first that or the iPad iPhone iPod Classic retired I don't know [TS]

00:55:54   I do a lot of people are also wondering about the iPad 2 that's why it's still [TS]

00:56:01   around and wide still $400 and not something like two hundred dollars and [TS]

00:56:07   you address it in your post very well and I joke that I think that they should [TS]

00:56:11   just call it the iPad square because if you are I see these almost every copy [TS]

00:56:18   shop now one of those point of sale things and a lot of them use the old [TS]

00:56:23   dock connector either for power or [TS]

00:56:27   the credit card swipe per square of course uses the headphone jack for the [TS]

00:56:32   credit card swiping thing but if you get the new square register I believe it [TS]

00:56:38   uses the old pin connector for everything and in the end and that's [TS]

00:56:44   where you know you don't need right now you don't need performance you want the [TS]

00:56:49   big 10 you need the big one right is it especially if you got no messy hands or [TS]

00:56:55   something and a big touch target for those cash register apps and for people [TS]

00:57:01   that sign in and stuff but they don't want to make it to cheap because they [TS]

00:57:05   don't want normal people buying it instead of a good iPad right you know [TS]

00:57:11   that's that's a non cynical way to put it I think you know even more cynical [TS]

00:57:16   way might have a lot of truth where there if there's so many people who are [TS]

00:57:19   still buying it at 399 you know 34 weeks ago before this event why reduce the [TS]

00:57:26   price if they don't seem to be under any pressure from consumers if demand isn't [TS]

00:57:31   tapering off at 399 why not keep it around and presumably you know given [TS]

00:57:37   that it's it's a twenty a product that debuted in April 2011 right right [TS]

00:57:48   April 2011 at $4.99 and now they're still selling for $3.99 presumably I [TS]

00:57:55   would think that they're making insane margins off it I wouldn't I would be [TS]

00:57:59   assumed that it in terms of profit margin it's the most profitable iOS [TS]

00:58:03   device that make maybe I mean maybe the iPhone is the most because of the [TS]

00:58:07   subsidies it's probably the most profitable percentage wise unsubsidized [TS]

00:58:12   device that they make yeah I would agree with that and you know it's also [TS]

00:58:18   important to consider the relative cost you know why I was asking someone about [TS]

00:58:22   this awhile ago and they said that the cost savings between one of those iPad [TS]

00:58:28   point of sales and cash registers still hundreds or even you know $1,000 or [TS]

00:58:34   something like that so [TS]

00:58:35   you know where we're worrying about a hundred bucks here and there but the [TS]

00:58:40   reality is that they're still saving you know maybe a hundred percent or even [TS]

00:58:44   more of the all-in cost so I i got really matter that much I was talking to [TS]

00:58:49   somebody else about the square and I think in particular you know it ties [TS]

00:58:54   into you know using the iPad as the device that drives the reader square [TS]

00:59:00   does not win their their their rates are their rates are competitive but they're [TS]

00:59:12   not the best like you can save money by going with some kind of dedicated sailor [TS]

00:59:17   something I think in terms of their hardware or the processing fees [TS]

00:59:23   processing but but squares are not bad you know but the main win has nothing to [TS]

00:59:29   do with comparing a 2.3% + 30% 30 cents per transaction versus whatever else it [TS]

00:59:36   really is just about the fact that they take so much of the friction out of [TS]

00:59:40   setting it up in the first place and keeping it running where you just sign [TS]

00:59:45   up and it's like you know a three-step elegant sign-up process and you put a [TS]

00:59:50   reader in an iPad and you're off and that's it and for small business owners [TS]

00:59:54   you know how you said coffee shops and stuff like that [TS]

00:59:57   their biggest concern is you know making the coffee and and making customers [TS]

01:00:02   happy like the last thing they want to worry about is the the register [TS]

01:00:05   you know it's it's about just getting rid of the hassle it's just eliminate so [TS]

01:00:11   much hassle from getting it up and running and maybe it's you know it's [TS]

01:00:16   it's just one of those things are maybe you know financially you'd be better off [TS]

01:00:19   biting the bullet and spending three days setting up something more [TS]

01:00:23   complicated because you're going to use it for the next five years but nobody [TS]

01:00:27   ever wants to spend those three days doing that they just want to spend an [TS]

01:00:30   hour setting up square and be done with only the other group the other group I [TS]

01:00:36   know for a fact I was just talking to people at Apple big big buyers of the [TS]

01:00:41   iPad to our schools [TS]

01:00:44   and I think it's you know meaning k-12 because I think when you're talking [TS]

01:00:47   about college you know it [TS]

01:00:49   colleges don't buy the iPad for students its students come with their own [TS]

01:00:53   k-12 schools and you would think I would think that even last year's iPad Mini [TS]

01:01:00   which was a lower price starting point at 3:29 would be great especially for [TS]

01:01:05   the elementary school kids but from what I've been told schools 1 full-sized [TS]

01:01:10   iPads and they want the cheapest one they can possibly get and so the iPad 2 [TS]

01:01:15   I you know I've been told it still sells really really well to k-12 and so that [TS]

01:01:23   it stays and if you're buying a thousand units that's a hundred thousand bucks [TS]

01:01:30   are saving that's not nothing no highlight apparently square stand is [TS]

01:01:37   available to support the Lightning connector so you don't need it when it [TS]

01:01:45   when it first debuted it was right [TS]

01:01:47   yeah but you'd be not I mean honestly though I mean I'm as picky as the next [TS]

01:01:52   guy but if if you know if dan if you and I open a coffee shop i'd i'd make sure [TS]

01:01:56   we put an iPad 2 and register right I spend an extra hundred bucks you really [TS]

01:02:05   is just a touch screen and like you said it's still cheaper than a dedicated [TS]

01:02:08   registered but you know that he make any sense yeah it's interesting that Apple [TS]

01:02:14   has upgraded all their Apple Store iPad displays to rate now at least the ones [TS]

01:02:20   I've seen but I guess they have a lot of Anna dinged up once they can't sell or [TS]

01:02:27   something like that or refurb returns or something like that yeah good use of [TS]

01:02:32   those I mean take this break right here and just tell you about her third [TS]

01:02:36   sponsor another one old friend of the show [TS]

01:02:40   longtime sponsor our good friends at Squarespace now you know Squarespace [TS]

01:02:45   because if you listen to the show before I bet you've heard about it but think [TS]

01:02:49   about it what are they the all-in-one platform that makes it fast and easy to [TS]

01:02:53   create your own [TS]

01:02:54   professional website or online portfolio Tara now you get a free trial and 10% [TS]

01:03:02   off your first purchase by going to score space.com and using offers offer [TS]

01:03:08   code talk show 10 [TS]

01:03:15   Squarespace is a great example to compared to an unrelated incident that [TS]

01:03:20   they both have square but everything I just said about businesses using square [TS]

01:03:23   for their commerce credit card processing applies to Squarespace for [TS]

01:03:29   hosting in terms of luck they make it so much easier so much of the hassle so [TS]

01:03:35   many of the steps are taken out of the way to getting a new website off the [TS]

01:03:39   ground where they can take care of everything from registering domain names [TS]

01:03:43   they have templates to choose from Great Temple words they're all treatable you [TS]

01:03:50   can drag things around in drag and drop you can get into the code the code level [TS]

01:03:54   but if you're just looking to get some off the ground and want to get off the [TS]

01:04:00   ground and keep going [TS]

01:04:01   what a great solution because you can just load it up pick a template that [TS]

01:04:05   looks good to you that appeals to the you know the brand that you're trying to [TS]

01:04:08   convey and then configure it just by drag-and-drop you don't have to learn [TS]

01:04:12   anything you just move it around the great thing I wanted does come to [TS]

01:04:18   commerce they have this is one of the newest features that they have added to [TS]

01:04:23   Squarespace platform is e-commerce to their platform and anybody I mean in [TS]

01:04:29   this is you know all this thing and all the web design is what a pain in the ass [TS]

01:04:36   it is to set up e-commerce because there's so many things to go through [TS]

01:04:39   everything from dealing with SSL certificates to do its TTP ass sort of [TS]

01:04:45   its GDP to doing your own credit card come [TS]

01:04:51   commerce square spaces teamed up with stripe which is a great mobile [TS]

01:04:58   e-commerce credit card processor processor to make e-commerce easier than [TS]

01:05:07   anything else I've ever seen before you can set up your own store start taking [TS]

01:05:12   orders and everything is built in everything from shipping labels to [TS]

01:05:18   inventory management it's all right there [TS]

01:05:22   built in the Squarespace so if you're thinking about setting up a store or [TS]

01:05:25   adding the store to sell anything [TS]

01:05:27   t-shirts for tickets or whatever it is that you might need to sell from your [TS]

01:05:32   company or service your website Squarespace makes it insanely easy they [TS]

01:05:37   have great support 24 hours seven days a week the whole team is based in New York [TS]

01:05:41   City available to chat [TS]

01:05:45   24 7 which is amazing their design focus company they really do value the way [TS]

01:05:52   things look the way things feel so check them out if you have any need to set up [TS]

01:05:56   your own website got a square space.com / talk show 10 and don't know you came [TS]

01:06:03   from the show so speaking and web design I'm curious what you think about Apple's [TS]

01:06:10   new kind of paradigm of web pages where they're doing that thing that a lot of I [TS]

01:06:16   see a lot of startups to it to worry you're almost flipping through a [TS]

01:06:19   PowerPoint when you load the web page but you go down or not get some of his [TS]

01:06:26   son it's not a go down it's not a smooth scroll though it's almost like you're [TS]

01:06:31   flipping through slides and it's on every page but a lot of their you like [TS]

01:06:38   that I kinda like it [TS]

01:06:39   everything looks great like the five see page is very colorful looks awesome yeah [TS]

01:06:45   I'm not crazy about flipping through right now and click a button [TS]

01:06:54   yeah now it's exactly as you do go down and it is a good way to put it that it [TS]

01:06:59   is sort of a [TS]

01:07:00   keno deck and there's a little little dots on the side [TS]

01:07:04   tell you which one you're on I can see why they do it because it certainly [TS]

01:07:11   makes it more skin mobile but it makes it harder to go deep so I don't know I [TS]

01:07:16   guess I'm a little non plus maybe I miss using non plus there and do what it does [TS]

01:07:23   is kind of lets one piece of the story on the screen but it doesn't it's not a [TS]

01:07:33   very smooth scrolling thing I like how much and how much of it is about what [TS]

01:07:41   they're like using it on iOS devices oh yeah could be and some of these i mean [TS]

01:07:50   the stuff they're doing with motion graphics and I i was loved reading like [TS]

01:07:55   the technology behind some of those words like some crazy jpg that's being [TS]

01:07:59   rendered in a very weird way they're making videos out of images in all kinds [TS]

01:08:06   of stuff is kinda cool yeah I haven't really looked at this before as I sit [TS]

01:08:09   here flipping through the iPad air page it is kinda neat the way that each [TS]

01:08:13   transition [TS]

01:08:15   the iPad error itself is part of the animation and never leaves the screen [TS]

01:08:21   just keeps moving around in different stuff keeps coming by it so it's it's [TS]

01:08:26   technically impressive but I think in terms of answering the questions that I [TS]

01:08:30   have as sort of an obsessive nerd when I come to the page it's not as good I was [TS]

01:08:36   just go straight to the text back exactly that's the stuff I wanna see [TS]

01:08:41   that is usually hiding they have a good page to where it's not the same on ik [TS]

01:08:49   I've referred to it more times this week than any other page on the internet is [TS]

01:08:54   that you just go to apple.com / iPad and it's like the top level all iPad page [TS]

01:08:59   and you go to compare iPads [TS]

01:09:01   and has it's sort of like one of their text back pages but it covers all of the [TS]

01:09:06   iPad's that they're still selling so it compared it compares the iPad to the [TS]

01:09:13   iPad air the old but still available at 299 original iPad Mini and the new iPad [TS]

01:09:21   Mini and you can see some of the weight differences in size differences it it's [TS]

01:09:28   super helpful page in terms of understanding the differences from last [TS]

01:09:32   year this year [TS]

01:09:34   couple other things from this week I guess one of the other big and how big [TS]

01:09:44   it is but there's a lot of you know I work got updated this week and it's the [TS]

01:09:49   big news is that they've achieved parity across three platforms Mac iOS and let's [TS]

01:09:57   call it for platforms really Mac iPhone iPad and iCloud for [TS]

01:10:04   I work Fri cloud web apps and that they all use the same document format now [TS]

01:10:08   which all sounds pretty cool there is a pretty good I don't know how true to [TS]

01:10:15   life it is you know on stage of two people had it in the same document the [TS]

01:10:20   same time that demo by the kind of corny right it was I that's what I was going I [TS]

01:10:29   wonder it's TiVoed it proved this demo Eddy Cue weird glamour photos and that [TS]

01:10:35   kind of stuff you know it's hard to say cuz you know steve is obviously there [TS]

01:10:43   when they had approved Phil Schiller jumping off a ten-foot ladder while [TS]

01:10:46   holding a book so that's true yeah maybe he would have loved it I don't know but [TS]

01:10:53   the fallout of this is that the way they've achieved document and feature [TS]

01:10:59   parity across these platforms was not by raising the web app and iOS app document [TS]

01:11:08   and [TS]

01:11:09   feature abilities to match those of the Mac but rather by using effectively I [TS]

01:11:16   think the iOS engines of these apps as the baseline for all of them including [TS]

01:11:21   them that which means that on the Mac users of all three after losing a lot of [TS]

01:11:27   features whether everybody use them or not you know we can argue about but [TS]

01:11:30   obviously some people used everything and so Pages and Numbers users inside [TS]

01:11:34   pages users in particular are up in arms if they were relying on a lot of the [TS]

01:11:39   advanced layout and typography features that used to be available pages I i've [TS]

01:11:46   never really use pages but I use numbers you know every day as the all the charts [TS]

01:11:53   have ever done for splat FRN numbers are and so when I started reading tweets you [TS]

01:11:58   know people say oh my god they butchered all these apps I freaked out said [TS]

01:12:02   already updated and I popped open my probably my most complex spreadsheets [TS]

01:12:08   and charts thing and it seems like I'm gonna be ok [TS]

01:12:12   like some of the features I have used like custom colors and that sort of [TS]

01:12:17   thing we're here we're hitting a little but it looks like everything that I used [TS]

01:12:23   in numbers are still there may be a little harder to find [TS]

01:12:27   having gotten too far into the weeds yet but I'd love to hear what boris has 2 [TS]

01:12:32   R's that you have to say it is also a big numbers guy and he does stuff that [TS]

01:12:37   you know that I don't even know how to do in numbers so I'd love to hear how he [TS]

01:12:41   looks at that because it really is it people I get a email that by far the [TS]

01:12:46   most popular most common email I get is hey man how do you make your charts and [TS]

01:12:51   you know people are may be expecting complicated answer I know its numbers [TS]

01:12:55   it's it's like shockingly powerful and very simple and it makes really good [TS]

01:12:59   looking charts and it seems like the stuff that I use it for is still [TS]

01:13:05   possible and in fact one of the bugs that was driving me nuts [TS]

01:13:08   has been fixed a lot of people hate pie charts charts too but they had a weird [TS]

01:13:14   thing where you could not take out the drop shadow in a pie chart [TS]

01:13:18   context it was permanently activist maybe go into the an even higher would [TS]

01:13:27   do it but now you can finally get rid of the drop shadow height chart so that [TS]

01:13:32   makes me happy but i just not used by charts but so far so good for numbers I [TS]

01:13:38   don't know about pages I sympathize with the users who who's that featured not [TS]

01:13:43   only seems like you know features that they relied upon if they're gone I [TS]

01:13:53   sympathize [TS]

01:13:54   you know it's not you know I've been there sometimes in the past with various [TS]

01:13:58   apps were you know a major update take something away or changes something he [TS]

01:14:03   relied upon but I I do wonder how many times how many times have to happen [TS]

01:14:09   where Apple has a major update to something and he takes out a lot and you [TS]

01:14:17   know before people get in their heads that before you ever rely on anything [TS]

01:14:21   from Apple assume that in the future it might get reduced in functionality to be [TS]

01:14:27   increased in simplicity right if they did it to Final Cut Pro which was a true [TS]

01:14:33   pro at you know let alone like it did the same thing with iMovie back in 2008 [TS]

01:14:39   you know it's happened numerous times over the years and every time people act [TS]

01:14:45   like they were it it came out of the blue and then people are surprised and I [TS]

01:14:50   can see being disappointed and i can see you know filing you know with Apple that [TS]

01:14:54   these are the features I really hope you bring back first and then that's [TS]

01:14:58   entirely reasonable but I think to be surprised by it is a little naive and [TS]

01:15:04   that although in the case of Final Cut Pro that was a new app and the old apt [TS]

01:15:09   you know still lives on your right you would have to manually don't they still [TS]

01:15:13   have some people I have been so busy working on my write-up of this week's [TS]

01:15:18   event that I still haven't updated my Mac I workouts but somebody told me that [TS]

01:15:23   they keep the old ones around [TS]

01:15:24   during like a folder or something oh I didn't know I don't know that I mean so [TS]

01:15:29   you know if you're listening to the Chicago and you've been worried about [TS]

01:15:33   upgrading double check before you just go and hit updating software update but [TS]

01:15:37   maybe you know make your own ZIP archives of the old ones just in case [TS]

01:15:41   but I've been told that they keep them around ok I still have them on my iMac [TS]

01:15:46   so I can do that but you know that's good to know and I mean to answer your [TS]

01:15:51   your broader question I guess you know it's hard to tell people don't become [TS]

01:15:56   dependent on Apple's right productivity tools because that's the whole point [TS]

01:16:01   they exist right is that you would depend on them self know it's it's [TS]

01:16:08   tricky and I don't think I think you people who are accusing Apple of not [TS]

01:16:12   being aware like let me like Apple script and there's one that i you know i [TS]

01:16:15   i use out the script way more you know certainly more than 99.99% of Mac users [TS]

01:16:20   I mean so I definitely understand the pain I don't happen to have any scripts [TS]

01:16:24   that drive the iWork apps but you know i i could certainly imagine it and I [TS]

01:16:30   sympathize with that but I also see exactly how that did not rise to the [TS]

01:16:35   level of feature that Apple you know got into these initial event you know [TS]

01:16:40   initial versions of them I mean and I think that the thing not to think about [TS]

01:16:43   the thing that's wrong is to think that that that the managers and the even the [TS]

01:16:50   engineer's on the iWork team are somehow like unaware that anybody was using [TS]

01:16:55   Apple script or that there be anybody would be disappointed by taking out they [TS]

01:17:00   know better than anybody but you have to have priorities that's really what it [TS]

01:17:05   comes down to in you know I am really matters what your highest priority [TS]

01:17:09   you know your your what the difference between your first priority in your [TS]

01:17:12   second priority can often have dramatic differences than if they were turned [TS]

01:17:17   around and it's clear that Apple's number one priority here was [TS]

01:17:21   cross-platform parody for iPhone iPad weapon [TS]

01:17:24   back and all the things that people are complaining about I think our fallout [TS]

01:17:29   from that number one priority and and the thing that I also think they're not [TS]

01:17:35   getting enough credit for is I don't add to my knowledge there's not a single [TS]

01:17:39   other office suite not Microsoft's not Google's certainly not you know like [TS]

01:17:45   OpenOffice that can say its feature compatible document compatible on phone [TS]

01:17:52   tablet web app and stop and you Price said this before but this is arguably [TS]

01:18:01   what defines Apple is that they're willing to make fat that jump you know [TS]

01:18:07   can you imagine Microsoft stripping out at the features inward and having the [TS]

01:18:13   stones to stick with it right it was possible because they've spent so long I [TS]

01:18:19   mean I I would venture to say the entire life of Microsoft are certainly the [TS]

01:18:23   entire life that almost 99.9% people even heard of Microsoft with [TS]

01:18:29   functionality features being their highest priority the most features [TS]

01:18:35   having the most features having the most backwards compatible features you know [TS]

01:18:39   where where each iterative virgin going forward carries over all of the [TS]

01:18:45   functionality of the previous versions additional complexity be damned I mean [TS]

01:18:50   that's that's been their priority and it would be aware as I could see Apple [TS]

01:18:55   saying okay how are the next five hundred million I work users cannot [TS]

01:18:59   gonna do this and the answer's probably across multiple iOS devices and maybe [TS]

01:19:05   fewer Max and focus on them and you know maybe you you are some point and maybe [TS]

01:19:11   make a separate [TS]

01:19:14   third tier between I work in and I i don't know but but now I know but that's [TS]

01:19:21   even more complex that's done so for years I think 2010 2011 in particular it [TS]

01:19:28   seemed like was maybe peak [TS]

01:19:29   here that Apple was going to abandon the Mac or for some migration from the Mac [TS]

01:19:35   to iOS and I feel like in 2012 and especially in 2013 Apple has really [TS]

01:19:42   shown that it is committed to the Mac you know just everything real hardware [TS]

01:19:46   like the Mac Pro which is totally new cutting-edge I think their continued [TS]

01:19:51   industry-leading MacBooks have shown up in the hardware side and you know with [TS]

01:19:58   with now annual revisions to Mac OS 10 or or I guess he does its rename now [TS]

01:20:03   Oosten you know they're committed to it and I think it's alleviated those fears [TS]

01:20:08   that they were going to abandon the Mac or just you know just force everybody to [TS]

01:20:12   use iOS but I do think there's nobody can deny that iOS trumps Mac OS i mean [TS]

01:20:20   and iOS devices Trump max drop it they're bigger financially and have more [TS]

01:20:25   users and so you and they're growing whereas the Mac has has almost all [TS]

01:20:30   likelihood peaked forever in terms of sales and everything I wrote about this [TS]

01:20:34   and think nine months ago and will see again I mean I don't think we're going [TS]

01:20:37   to see map growth ever again but it's totally fair to be disappointed as a Mac [TS]

01:20:43   user in the new iWork apps absolutely but it's i think it's foolish to be [TS]

01:20:48   surprised especially since that that that number one priority [TS]

01:20:53   achieving Platt parody is for the benefit of the iOS devices for the [TS]

01:20:58   iPhone and iOS yeah yeah and and [TS]

01:21:05   I mean I don't know exactly what what's not working for some people and I [TS]

01:21:09   certainly feel for them but so far I haven't you know i selfish point of view [TS]

01:21:16   everything still works so all good there will see dan Frommer yeah good enough [TS]

01:21:24   shape it [TS]

01:21:28   well I don't feel like a show I had a couple of things to talk about but i [TS]

01:21:32   feel like i dont wanna we call it around [TS]

01:21:34   ok yeah works for me and tell me that they were gonna listen moves we going [TS]

01:21:40   over time we go in overtime me to other things I had a banner ads Google's been [TS]

01:21:46   starting to tinker with in search results and the bbm for iPhone and [TS]

01:21:52   Android [TS]

01:21:54   i think is interesting because we could also mentioned the Instagram ads and [TS]

01:22:00   they just showed them for the first time today right right well let's talk about [TS]

01:22:06   that [TS]

01:22:06   sure what do you make of the big banner ads that they're tinkering with the [TS]

01:22:11   search results say the easiest way to get one is to search for flights as I [TS]

01:22:16   give you search for Southwest flight see a big Southwest dad and I think virgin [TS]

01:22:20   America's 12 and we're trying my Google Google sir I don't hate them now part of [TS]

01:22:27   this is is my natural bias I grew up in a advertising household my dad owned a [TS]

01:22:33   very small ad agency so we would actually have to watch the commercials [TS]

01:22:37   on TV and not and not leaving the rumor or hit the mute button or something like [TS]

01:22:42   that I don't mind that I think that if if your Southwest Airlines and people [TS]

01:22:48   search Southwest Airlines they're looking for you so you might as well on [TS]

01:22:53   that page in FB cost you a little bit to add a photo of your plane I'm ok with [TS]

01:23:00   that most of the time I'm not gonna see that page anyway because Google [TS]

01:23:05   autocomplete or even take you straight to the URL and chrome so you know and I [TS]

01:23:11   think I have a reputation as sort of being a jerk anti Google and I tell you [TS]

01:23:15   I'm with you I actually I actually don't have a problem I don't think it's just I [TS]

01:23:20   think it's curious because they sort of you know not even sort of explicitly [TS]

01:23:24   came out and said years ago that they would never have banner ads and search [TS]

01:23:28   results back in my era when she was also never never make a phone either right [TS]

01:23:36   change and [TS]

01:23:38   and in my ten list of complaints against Internet advertising right now that's [TS]

01:23:44   not even close to being on that ten list anything what drives me crazy are the [TS]

01:23:48   pop-up ads and sing again I feel like it's 1998 and there's a text 10 wireless [TS]

01:23:54   camera add popping in my face or something like that bothers me but [TS]

01:23:58   Google if Google can make money from from Spirit Airlines or whatever because [TS]

01:24:03   they want to put their logo on the search results page for Spirit Airlines [TS]

01:24:07   that I never see anyway go for it have fun to me there's almost a sort of [TS]

01:24:12   integrity to the fact that if something you type a search query and hit return [TS]

01:24:19   and results come in and if something is a sponsored result in integrity to [TS]

01:24:26   making it look more like an ad rather than you know some of the games that [TS]

01:24:30   they've played over the years and they've always again you know I think I [TS]

01:24:34   think coming from me saying that you know Google search has always been a [TS]

01:24:39   product that and I know that they've played some games with favoring their [TS]

01:24:42   own products and services over competitors and you can get into [TS]

01:24:46   competitive arguments about that but in general it's it's you know it's one of [TS]

01:24:50   the great triumphs of the modern world I mean it's it's you know it's the [TS]

01:24:55   foundation upon which the entire Google empires based and deservedly so it's one [TS]

01:24:59   of the most amazing things in the world and if you could take a time traveler [TS]

01:25:04   from you know any period twenty-five years ago fifty years ago a hundred [TS]

01:25:08   years ago Google search is one of the things you would show though about the [TS]

01:25:12   modern world that you do this thing and you type on this keyboard and you get to [TS]

01:25:16   know you can ask anything and get answers it's amazing I think that some [TS]

01:25:23   of the things they've done in the past to show that indicate that in a result [TS]

01:25:26   is sponsored have been subtle enough that you could argue that that lacks [TS]

01:25:32   integrity but just putting a gentle shading [TS]

01:25:35   yellow or pink or something like that and small gray light gray type that says [TS]

01:25:41   featured post or sponsored result very very quietly is almost worse than making [TS]

01:25:49   a big graphical banner and is there it says you know those things look like at [TS]

01:25:53   hey that's an ad 1 ad and it's not gratuitous and hopefully it is it like [TS]

01:25:59   you said it's what you were looking for [TS]

01:26:00   so I kind of feel like it's not worth criticism it's it's an interesting [TS]

01:26:05   directions right and it's easy to say hi you doing the things you said you'd [TS]

01:26:11   never do but that happens all the time [TS]

01:26:14   companies change they have to and I guess the thing for me it's most [TS]

01:26:19   important is that integrity if it's the if it's the advertiser I'm expecting [TS]

01:26:23   cope or whatever if it's if it's deep deep discount airline airfare search [TS]

01:26:30   dotnet you know buying up the Southwest Airlines page and tricking me into [TS]

01:26:36   clicking and going somewhere else maybe that's a bigger problem but it seems [TS]

01:26:40   that they're not doing that and it's also the stage it's also worth putting [TS]

01:26:44   in the context what no banner ads [TS]

01:26:47   meant that say in 2005 2005 8 years ago a long time and Google was still very [TS]

01:26:55   young company IPO was but it wasn't that long before that [TS]

01:27:02   and you know even pre IPO it that the the pre Google world we're still in [TS]

01:27:09   recent memory and free Google what did banner ads on search engines mean well [TS]

01:27:14   it was like those member the punch the monkey oh yeah I mean it was tree loot [TS]

01:27:18   right it was garbage that stuff it was real garbage and whereas you know this [TS]

01:27:25   is not I don't I don't feel like this is a devaluation of of Google search I do [TS]

01:27:32   think it's an interesting angle to wonder what's driving them to do this [TS]

01:27:35   though is it just is it a pursuit of more profit or is it the fact that that [TS]

01:27:41   Desktop Search is either stagnant are in decline and they need to get more out of [TS]

01:27:48   each search to maintain the levels that they've had before [TS]

01:27:53   that's an interesting question that means what does this mean you know [TS]

01:27:57   what's driving them to do this [TS]

01:27:58   yes it is it also the need to make more money off of desktop users because [TS]

01:28:04   mobile users aren't making as much money per se but yet right at but yet more and [TS]

01:28:11   more searches are going mobile and i cant going through tools like Siri which [TS]

01:28:16   don't even start from the Google homepage right that's eerie because you [TS]

01:28:22   know who uses vary but stuff like that where search is a feature in a nap and [TS]

01:28:28   not a destination necessarily and I think it it's interesting Lee with the [TS]

01:28:36   new Instagram ads which they just showed up this week and I believe TechCrunch [TS]

01:28:42   had kind of a gallery of them and again I don't hate them I mean I follow a [TS]

01:28:48   bunch of companies already on Instagram I think they are some of the best people [TS]

01:28:52   I follow [TS]

01:28:53   to me a nice photo of camping or something from an outdoor gear brand is [TS]

01:29:00   actually often nicer to look at them someone's kids so right or that I follow [TS]

01:29:05   a bunch of brands already and if they as long as the ads kind of follow the [TS]

01:29:11   theory of Instagram which is that it's [TS]

01:29:15   people's shooting pictures with their phones and not stupid stock photos and [TS]

01:29:20   reproduced junkie ads then I think that's great you know I'm very happy for [TS]

01:29:27   the service that I spend a lot of time using to make money somehow and if and [TS]

01:29:31   if they can get brands like there was a GE one had a cool picture of an airplane [TS]

01:29:35   engine like it they can get GE posting that and get paid for that that sounds [TS]

01:29:40   great as long as it's not some garbage you know some almost these are like [TS]

01:29:47   better than a lot of TV ads so we're all the money is but watch TV as you like [TS]

01:29:53   these are insulting me stupid but if Instagram can get money for an elegant [TS]

01:29:57   at you know if there's a fat [TS]

01:29:57   at you know if there's a fat [TS]

01:30:00   should show and and some guy who works for that company has their iPhone in [TS]

01:30:04   there shooting photos and they want me to see it they want to pay Instagram to [TS]

01:30:08   promote that into my feed and I looks good [TS]

01:30:11   yeah that sounds ok even it's very rare that you're watching TV and the [TS]

01:30:15   commercial is better than what it is the show they are watching sometimes you see [TS]

01:30:20   a great commercial and it is it elevates you know the art it's it's a little [TS]

01:30:25   thirty second dose of cinnamon its you actually enjoy it but a Traer whereas [TS]

01:30:30   you know I feel like you said you know these Instagram ads seem like they're [TS]

01:30:34   they're actual instances of what it is that Instagram is a cool photo mildly [TS]

01:30:40   concerned with my one and only concern is that the examples of seen so far it [TS]

01:30:44   seems like they allow way too much text under the image feel like you should the [TS]

01:30:50   rules should be tightened up and they should really just be a very tight [TS]

01:30:54   amount of texts and you know some kinda give me a URL repeat you can learn more [TS]

01:30:59   which you can't do right now and that's an interesting thing I wonder if they [TS]

01:31:02   will allow advertisers to be the first ones to put clickable URLs in their [TS]

01:31:06   texts cause right now there's no way that if you look at some some brands [TS]

01:31:11   like two contests and Instagram and then go to our profile and click our profile [TS]

01:31:15   URL to do that and that's awkward in I am as a person who has a you know a [TS]

01:31:20   company who I would possibly buy Instagram add someday I'd much rather be [TS]

01:31:26   able to put a URL and I understand why they don't allow clickable URLs cuz it [TS]

01:31:29   would kind of it it would allow people to do spam or something you know people [TS]

01:31:34   posting but I could see them doing it and it would be reasonable for me I [TS]

01:31:38   would say it is reasonable if only advertisers got to put clickable you [TS]

01:31:41   typable URLs should say yeah but then to reduce the tax because the cool pictures [TS]

01:31:48   fit right into your Instagram feed the big chunks of text don't it's the text [TS]

01:31:55   it sticks out as you scroll rather than the images yeah nPR has been doing this [TS]

01:32:00   thing where they're doing some contests or something and they have like four [TS]

01:32:04   paragraphs of text and i think i unfollowed them the New Yorker has a [TS]

01:32:11   cool Instagram feed [TS]

01:32:12   and they hired different photographers to take over it for like a week at a [TS]

01:32:16   time and you know sometimes to go to an event or they're you know they're [TS]

01:32:20   they're working alongside a reporter doing the story somewhere and they I [TS]

01:32:26   don't know why but it just seems so completely undo your career but they [TS]

01:32:30   often put like 20 or 30 hashtags and it just makes it look at it just looks [TS]

01:32:35   awful but they're great photographers they are seriously like world-class [TS]

01:32:40   photographers and you know when they're shooting with the owner posting with [TS]

01:32:44   pictures taken from the iPhone unlike you know I really gotta up my game [TS]

01:32:48   because I cannot blame the tool this guy a great photos but the big chunks of [TS]

01:32:53   ugly hashtags really do always make my finger hover over unfollow never [TS]

01:32:59   understood that I think that has to come from some app because someone really [TS]

01:33:03   manually going in and and tapping in like instead good in the morning like [TS]

01:33:08   all these just ridiculous [TS]

01:33:10   dumb hashtags every time I don't think that I come from some app I don't know I [TS]

01:33:16   agree and if you look at a lot of the ad samples again at TechCrunch article [TS]

01:33:20   there are a lot of hashtags and I don't get it and I never tap hashtags and I [TS]

01:33:28   guess that's something cuz you can tap the hashtag put something typable in the [TS]

01:33:32   ad but I would if there was an option Instagram to just strip hashtags out I [TS]

01:33:36   would do it cause I never tapped them and it would only clean up my dream you [TS]

01:33:41   know I use them kinda jokingly some time here that's reserved for other people's [TS]

01:33:45   comments but what what what kind of bums me out is that Instagram like I respect [TS]

01:33:53   their desire to keep the product as simple as possible like you know that's [TS]

01:33:57   that's how I hope to develop my apt to but there are some things that are [TS]

01:34:02   missing still that kind of bug me like D the inability to search for pictures of [TS]

01:34:07   a location [TS]

01:34:09   you know seeing the Location field in in someone's Instagram then tapping that [TS]

01:34:15   location like a national park restore something there's often really really [TS]

01:34:20   great collections of photos in there but there's no way to seek those out [TS]

01:34:26   91 yeah and like one of my friends was in Portofino Italy once and posted some [TS]

01:34:36   pictures from the beach and if you tap that that location it's all like [TS]

01:34:40   russians on yachts it's like there's no way to go back to the and stuff like [TS]

01:34:48   that I and another one is you can't login on multiple accounts which for [TS]

01:34:55   most people is not a problem and I totally respect the bill designing a [TS]

01:34:59   product around most of your users but especially as they're trying to cater [TS]

01:35:03   two brands I have a friend who runs three restaurants and a magazine and she [TS]

01:35:08   still has to manually login and logout and type in the password every time she [TS]

01:35:13   wants to post something from those different accounts and it sounds like [TS]

01:35:16   somebody needs had a phone and a night run right so I don't know but I love the [TS]

01:35:25   simplicity of Instagram I maybe don't use it as much as I used to [TS]

01:35:29   for some stuff it really bugs me that they that they don't post the pictures [TS]

01:35:34   to the Twitter stream anymore especially as Twitter starts testing things like [TS]

01:35:39   putting the pictures in line I don't know why I still use the official [TS]

01:35:44   Twitter app and I was in a UI tests group few weeks ago where every picture [TS]

01:35:49   showed up in line in my stream and I really liked it and I think that's kind [TS]

01:35:53   of what they're gonna switch to at some point but it does bombing out that [TS]

01:35:58   Instagram's not not in the stream anymore but maybe now with ads though [TS]

01:36:03   they'll do it again I think bottom line is that this i dis concept for ad in [TS]

01:36:12   Instagram to me is if not identical it is nearly so to what Instagram would've [TS]

01:36:20   done eventually if they had remained wholly independent you know you know if [TS]

01:36:25   they had remained independent eventually they had to have some kind of revenue [TS]

01:36:28   I think this would have been it so I don't think it is to me a lays some of [TS]

01:36:35   the fears that I've had at least and a lot of others from when Facebook bought [TS]

01:36:41   them that they were gonna get a lot more Facebook he and you know go that route [TS]

01:36:45   route for revenue and I to me this is I would be surprised if this has been in [TS]

01:36:51   the plans since before they were acquired I mean it doesn't seem you know [TS]

01:36:55   it really doesn't seem even today they really doesn't seem like Instagram is [TS]

01:36:59   changed in any way even now with this proposed advertising in a facebook in [TS]

01:37:06   fashion to put it they almost feel more still like like they belong with Twitter [TS]

01:37:12   more than with Facebook [TS]

01:37:14   that's good for Facebook yeah and I think it's exactly why they bought them [TS]

01:37:18   and i think i I think the bottom line of why did they buy Instagram was that [TS]

01:37:23   doctor bird regretted and there were those you know a couple of stories in [TS]

01:37:27   the last couple of weeks like Nick Bilton excerpt from his book and the [TS]

01:37:32   great New Yorker profile of Jack Dorsey you know I don't even think as a [TS]

01:37:37   surprise though but more more details than 10 before that you know the Dr [TS]

01:37:40   Byrne did seriously consider buying Twitter years ago didn't work out and it [TS]

01:37:47   only got bigger and I feel like you know I feel like it made him all the more [TS]

01:37:51   determined when he you know saw that Instagram was was very Twitter like to [TS]

01:37:56   not let that pass yeah I do think so absolutely think that Instagram remains [TS]

01:38:02   a lot more like Twitter then then then it is like Facebook and I would say it's [TS]

01:38:08   I'm still impressed with how many people are posting to it like I don't know if [TS]

01:38:13   the people who posted a lot in the early days that I follow our posting as much [TS]

01:38:17   but every time I fire up Instagram now and then follow that many people [TS]

01:38:21   especially on the weekends there's new stuff to look at and it's still mostly [TS]

01:38:25   pretty good I'm always surprised how many people I see on the real world [TS]

01:38:28   Instagram oh yeah like sporting events you know where summer I want to baseball [TS]

01:38:34   games in [TS]

01:38:35   went to Disney World and stuff like that and you know it's such a distinctive you [TS]

01:38:40   I you know and that the blue and the big camera button at the bottom of it you [TS]

01:38:45   know you have to be like eavesdropper you could just you know just eyeball [TS]

01:38:48   somebody screening you you know when you're taking the photo you're holding [TS]

01:38:53   it out in front it's really easy to see you know but I could see people I still [TS]

01:38:57   do I see it all the time people taking pictures with their phone who are [TS]

01:39:00   clearly taking it in Instagram it's got real you know it's definitely got real [TS]

01:39:06   normal person traction and has completely ruined expectations from [TS]

01:39:14   ABC's for how how a nap should grow that's the difference was pretty pretty [TS]

01:39:23   amazing [TS]

01:39:25   alright good Xiao Dan Frommer give me you are aware send them to a sitting US [TS]

01:39:33   Senate to our brand new very proud Twitter account which is city now it's [TS]

01:39:40   we finally got it nice yeah so just go to twitter.com twitter.com / city now [TS]

01:39:46   follow us there we got some cool new stuff coming later this year and which [TS]

01:39:52   were very excited about and you can follow us there and get it when it's [TS]

01:39:57   noon did you hear me typing right there in my loud clicking keyboard that's me [TS]

01:40:00   going there right now [TS]

01:40:02   clicking follow boom followed right now it's it's a very low volume stream for [TS]

01:40:08   now him it's never going to be very high volume but good stuff coming right [TS]

01:40:15   thanks Dan [TS]