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I almost lost my mouth almost lost my fingertips yesterday because I decided
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to run with insufficient glove where PostID literally thinking about a mile
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and a half from my home I should have gotten that computer programmer
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fingertip insurance I had a lot of problems writing now that finger injury
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two years ago just one bad finger and a smaller I think you're kind of post here
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become an expert in speech recognition systems in a hurry
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definitely although I think I never really thought about it but it's got to
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be the worst the worst use case for voice recognition has got to be writing
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computer code I would think so you know the person asked about that is John
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Siracusa right then he doesn't have any listens to the one to ask that cuz I
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know uses it for his is writing you know like those mega does massive Mac OS 10
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reviews he dictates all of those which is amazing to me because I couldn't no I
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don't think I could either i mean it's it falls into the same category for me
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as not being able to type on a night not be able to type seriously on an iPad
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because it's not the same capacity that I have on a regular keyboard says says
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who both have weekly podcast I am i right to me and my my opinion i right
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way more eloquently than I speak and I i should not have a podcast an interesting
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it's an interesting angle there is an end yet here yet right here we are
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saying we basically can't express ourselves as fluidly or as elegantly
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with just not as you know
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part of it you know I've said this before too it's like my typing speed is
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as fast as I can think and you might get some people might say why you must know
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by the standards of somebody who's spent as many hours community over the last 25
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keyboard as I have I should be a far better typist but I'm not because
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there's I don't think there's ever any motivation to type faster than you can
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think unless you take some kind of secretarial job which I've never had
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never had like a job for you
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transcripts or retype stuff so I mean how would anybody ever have a motivation
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to type faster than they can thank right must you just so I guess you could you
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could argue that stream of consciousness writing or something is faster than
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thinking but I can I can talk for faster than I can think that's why you stay in
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your home most the drive into trouble
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idea out there knows maybe someone come in you know what bothered me for years
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now you've got a podcast you've been doing to podcast yeah yeah yeah
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cast on hiatus and the podcast with Manton Ruiz core intuition which we have
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been keeping up a bit splitting one you've put on hiatus how many episodes
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is getting ten episodes so that was kind of a nice round number and I wasn't sure
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what was going on hiatus Intel like the moment there and i was just like oh you
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don't feel really good
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not having you know the load of another episode next week or whatever so it's
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been feeling good I've been missing it but I've been gratified by some you know
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faithful listeners who are missing it but it's the kind of thing where it's
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it's it's it's a tough format is well-suited to be able to take breaks
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you should think about
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but my wife Amy and pakistan vs did with their show and and maybe we'll continue
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to do is that they thought of it as a seasoned yeah and I think that they were
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originally gonna do tend but they did 13 because it was going well and that
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sponsors lined up so yeah why not
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13 you know is a reasonable season like that then there's a break you know you
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have to really did like proper editing and stuff like that i mean they would
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record for like two hours to get a half-hour show right yeah and you know a
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lot of beloved TV's shows it's not like they say even necessarily win the next
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season is gonna latest you know eventually say yet we got another
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surprise was like that right now I kept you know give it a year to maybe
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something will come out sort of got me then I don't think quite as bad as The
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Sopranos gun I mean I and I just mean bad as a fan because you you know you
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like the show you wanted that season as quick as possible I don't think it was
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any kind of laziness or sloth on the part of you know david mason the
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producers and it was that's how long it takes to write that quality of material
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for 1300 13 hours of that quality and to line up all of you know acting talent
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great creative talent to make it happen that it can't happen you can't do it you
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know every year and a side effect of that is it sort of exudes quality that
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that subconsciously that idea that this thing isn't like all the other shows
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right doesn't come out on some nobody had to like you know higher like illegal
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immigrants to finish this shot so let me just say this year I've been thinking
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about this for years many years all the way back to the first runs of the talk
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show with with Dan what's the biggest problem with podcasts in general I have
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one specific group and it applies to almost every podcast I'm aware and it's
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the lack of transcripts
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couple of reasons one for me selfishly wouldn't it be great to just have a
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searchable archive of of all this shows that I've done so that I find no in the
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back of my head Jesus I had remembered it was on the show couple months ago we
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were talking about you know whatever topic what the hell did we say yeah
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whereas you know there's there's no way to get that you know if I open up a six
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month old episode of the talk show even if I know that this is the episode I
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can't you know how do I don't remember it was at the forty five-minute mark of
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the 20 minute mark of the hour and 20 minute mark when whatever came up
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transcripts with all that and then the other big thing would be huda Google
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searchable by everybody else not just me and thirdly it has to be liked by
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definition it's a huge accessibility issues right anybody who has a hearing
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impairment cannot enjoy the show
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that's true but it seems like there are you know every time I think of it and
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they gather to get the itch to look into it there doesn't seem to be any kind of
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like turnkey solution yeah it seems like the kind of thing where you could say
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naively that you should be able to just point dragon dictator something at it
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and let you know it's not the case any other big problem with that wouldn't
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wouldn't even if that worked
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accurately enough to be good enough how a Dragon Dictate be able to tell our
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voices apart you know know which was mean which was you yeah yeah that's a
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challenge and I you know some people have tackled this I think Rene Ritchie
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among his many other projects has tackled transcripts and I think he may
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just be tuning it all himself I'm not sure but seems like I've also heard some
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other people though enlist you know super fans to do
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transcripts on behalf of the show a weird to me when it's like a commercial
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enterprise enlisting
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donated labor but you know that's something I agree with you it would be
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and and there's a sense it's in some ways it's positive but in many ways at
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stake if there's a sense that all this stuff that happens on podcast teen is
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kind of ephemeral like radio even though it's permanently recorded just as just
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as well as blog posts or articles are you would it wouldn't be that way as as
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much or even maybe at all if there were an accurate trans trans yeah it's not
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you know it's it's like more ephemeral and maybe every single word is of less
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value you know that if if we like I just right there three seconds ago said you
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know I know is verbal tic I have obviously 98% of the times I say you
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know on the show
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shouldn't could be edited out it would be if it were written article instead of
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off the cuff talks yet but there's always do you know every show and it's
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worth listening to i mean the whole point of what makes it worth listening
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to is just got to be something worth remembering about it right
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yeah absolutely so I here's the thing I was thinking about it and I know some
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people have done some things I know Andy Baio had a project where the handle it
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was four but a couple years ago had a whole bunch of audio that he wanted
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transcribed and he just threw it at Amazon's Mechanical Turk but that
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wouldn't and it was really relatively cost-effective was relatively
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inexpensive to get the people who do participate in that you know to do it
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but I don't think it would work for the show because I think you'd need somebody
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it couldn't just be anybody like any any person anywhere in the world who happens
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to speak English you know speak English well enough to transcribe it like you to
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do it right you day you need to know the guests on the show cause I feel like if
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somebody in a foreign country who i think is a lot of the people who do the
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turf work as a very good possibility that everybody almost everybody I
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haven't shown they all sound alike to them right
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others yeah right and that would really screw up I don't hear it but like when I
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did the show with Dan every week at least to get comments every single week
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from people who said they cannot tell us apart
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yeah I always felt bad about it but it's like you know just made the show
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confusing try so hard to impersonate you it's really kind of weird and I feel
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like it would also help to know i mean that we talked super tech stuff but I
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mean you know it would help if you you know we start talking about some of
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these things you know that you know some of the words we use our goofy jargon
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jargon and acronyms and then like other little things like little they become
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like lovable like typecasting tix Berlin man with light turns out or something
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yeah yeah this is kind of saying turns out that the kind of thing that would
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look like a transcript in error so I'm wondering now if maybe it's just as
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simple as sort of a combination of your they have a superfan do it and combine
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that with well the show actually has good and real sponsors now and a
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reasonable no revenue stream pay them you know like I don't know you know for
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a very reasonable hourly rate you know maybe somebody out there who listens to
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the show and
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is a very fast typist and maybe would actually even enjoy doing and maybe I
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could hire them and then they would do
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transcripts every week I would I would insist upon paying for it though because
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I feel like it's got to be in a quality product that just makes everybody take
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it more seriously now the question to throw out there is always have this
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thought when it comes to the idea of a political association which again is
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also often like volunteer driven and ironically enough in seem too often be
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completely accepted by commercial software developers that they would be
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donated in that sense I might be guilty of that too but I always start with that
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something like that if I ever formalizes like to be a really ambitious
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localisation I would want to have two people for each language as a sort of
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like self correction no wonder if you would want that with transcriptions or
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if that sort of like takes away that that pride and like you know the
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respected that one person would have to be like the official archivist yeah I
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think it's sort of a different problem because with with with the localisation
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you're you're running into those from any language a converting to language be
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there is ten thousand different you know things that don't translate directly you
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know if figures of speech in English that just don't have any direct
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equivalent in whatever language or you're going to and then picking the new
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ones of you know like there's nothing like midway between casual and formal to
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translate it so do you pick the one that's a little bit more formal or the
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one that's a little bit more casual which finished with the brand and that's
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the sort of thing where if you don't speak that language it's so hard to
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judge right leg if you commissioned the Spanish localisation of Mars edit
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I don't know I mean it's like I speak just a tiny little symbol for the
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Spanish I couldn't judge whether the button to publish was using to formal to
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casual tone I wouldn't but that's that's where I would see having two eyes look
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at it would really be helpful in my cat some of those things where as a podcast
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for idiomatic English speakers and I don't I don't know what would you have
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the second person do you just read the transcript while they listen to the show
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was thinking along the same lines of like each of them does it independently
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and then compare for differences but i think thats overthinking it that's crazy
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but I think it's a good idea I think in the EU you have an audience where I
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imagine at least you know ten to twenty people right now are probably at least
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considering the possibility that they are the person to do that I wonder if I
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wonder if just talking about this will turn up any offers which are really
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crazy of just talking about something like motivated people to do something I
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thought of i mean this is but I don't know where I would put the transcripts I
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guess I could ask my friend you all to maybe add something to the custom CMS
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over there will there be like a transcript field or something like that
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or you know it seems like they'd be up to doing that but without you know
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assuming that they would in the worst case you could always just have like a
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site dedicated to it something that comes to mind is it's really great if
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you ever want to search anything about WWDC is called a ski WWDC ASCII like the
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WBC dot com and it's something I think Matt with 3 t's Thompson I think he put
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it together and it's brilliant I mean give it a look if you can right now
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because you just get to surge any word and because this makes it this makes
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sense because WWDC sessions are transcribed for accessibility purposes I
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think yes they took advantage of the presence of this transcription material
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on the videos themselves I think and so you can search anything it's only I
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think maybe 2013 sessions but pretty great and you can you can look up you
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know if you have this hunch that you heard something that session you just
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type in the word maybe sometimes you have to because it's I think it is sort
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of automated or you know transcribed by people who aren't perfect and you have
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to you know I just the stem of the word or something but pretty great so you can
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imagine Dec 2012 20 scroll down right help out with transcription so they're
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like it looks like maybe 4 2012 there were transcribed maybe 2013 yeah Apple
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did a great job transcribing the sessions for this past Abid Abid easy
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but there's tons of content in the previous year so Apple did it for 2013
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and I guess these guys were able to scrape it yeah that's right I'm just
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grateful that this thing hasn't been shut down yet maybe we should shut down
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ever but this is probably the kind of thing where everybody who likes it
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should instantly grabbed
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curled dumping of the whole thing but this is the kind of thing you know you
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could imagine maybe not even limited to how cool would it be if if you could go
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to ASCII podcasts dot com something and then among the podcasts there is the
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talk show and you know this is bringing about I think there was some company
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that this years ago I remember in like the original podcasting boom remembers
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something that I had as I had like a search feed
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on my own name in products on this service that was trying to transcribe I
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think a bunch of the Leos which shows and stuff like that but there's some
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there's some like state of the art out there and I don't know what it is
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yeah and two is that it occurs to me that I'm you know I've been doing it
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long enough that I'm a little blinded historically because it used to be I
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mean in this was for the first couple of years there I was regularly podcasting
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it was there just wasn't a lot of sponsorship interest was really hard to
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get sponsors and and it didn't bring in much money and so I you know when we
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were thinking about how can we get transcripts before what we were thinking
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we could possibly afford to pay was a very different percentage of the overall
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income it was more or less at the time of Jesus gonna take every you know we
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have to you know just take the sponsor money and then handed over to the
[TS]
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transcription service and may be nothing left over whereas that's not the case
[TS]
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anymore
[TS]
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yeah that's a lot of money to to put into just quote unquote just having a
[TS]
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transcript you know I'm just randomly cruising around here on the web and I
[TS]
00:19:18
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found this site podcast search service dot com and kinda looks like it could be
[TS]
00:19:27
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trying to do this and I don't know if it's worth even mention having mentioned
[TS]
00:19:33
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them on the arrow or not but
[TS]
00:19:36
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it's the angle it's the same kind of angle looks like looks like a website
[TS]
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from 1994 which means it might just work thing is certain to speak at our
[TS]
00:19:50
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sponsors while I take a break here and thank our first sponsor of the show and
[TS]
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it's our friends at Drobo you guys know you know that file transporter people
[TS]
00:20:03
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are back
[TS]
00:20:03
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Drobo all one big happy family and they have sponsored to show a few times here
[TS]
00:20:11
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to talk about file transporter but today I want to talk to you about Drobo which
[TS]
00:20:14
◼
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is the service that they started with seven robo I never did a really cool
[TS]
00:20:20
◼
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basic idea with the Drobo is it's like a hard drive you plug in your Mac thing
[TS]
00:20:25
◼
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for your Mac you plug in your magazine your Mac sees it from your Mac's
[TS]
00:20:28
◼
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perspective just sees it as a hard drive but what it really is is a device that
[TS]
00:20:31
◼
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has like five slots and you can take actual drives in and out of it you
[TS]
00:20:38
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almost treat the hard drives like floppy disk sorted and it appears here Mac as
[TS]
00:20:43
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one big single simple drive but what you can do then is like let's just say you
[TS]
00:20:53
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put five one terabyte drives so you've got five total gigs of storage it won't
[TS]
00:21:01
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give you off a little do is replicate that data across those five drives of
[TS]
00:21:05
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you put you know terabyte her to data in there it's not all like the bit for one
[TS]
00:21:11
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file is not just written on one bit on a platter on one disc is replicated so
[TS]
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that depending on the color of the desk wanted to report it
[TS]
00:21:20
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green it's ok when a driver greener okay and you can just without turning this
[TS]
00:21:24
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thing off without unmounting it you can just pull one of the drives which is
[TS]
00:21:29
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crazy right now if you're using computers and hard drives long and long
[TS]
00:21:33
◼
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enough the idea that you could do that it sounds like a recipe for disaster
[TS]
00:21:37
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your Mac still complains when you unplug USB key without on Mount Hood but that's
[TS]
00:21:45
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because drove the whole Drobo idea set up the data is always replicated so why
[TS]
00:21:49
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does it matter because then what you can do if you start running low on space as
[TS]
00:21:53
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you just pull one of the old smaller one down and plug a bigger one in and it's
[TS]
00:21:58
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just there you don't have to reformat you don't have to go into Disk Utility
[TS]
00:22:01
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►
and manage partitions and resize in this net just plug a bigger piece of hardware
[TS]
00:22:07
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in a bigger capacity driving there and it'll just work so they have to well
[TS]
00:22:14
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three models for Mac users right now they've got the Drobo 5d that 25 drive
[TS]
00:22:19
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system with thunderbolt and USB three interfaces that's the one that's really
[TS]
00:22:23
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really fast that's the one you want if you're doing like photo and video where
[TS]
00:22:26
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they have the Drobo five and and as for network it's a network storage system
[TS]
00:22:31
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that can next be a Gigabit Ethernet really fast ethernet and then they also
[TS]
00:22:37
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have a Drobo mini and that's designed for portability it's small and
[TS]
00:22:42
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lightweight it's not as performance optimize its meant for somebody who
[TS]
00:22:46
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needs to work in the field like maybe like a photographer somebody who's out
[TS]
00:22:50
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in the field and wants to carry their storage partition with them to really
[TS]
00:22:54
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easy to set up really really friendly
[TS]
00:22:57
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just regular people you just plug it in
[TS]
00:23:00
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the lighting system will tell you how much space is left on each drive a
[TS]
00:23:04
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little little blue light for each one and each one is worth ten percent of the
[TS]
00:23:08
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storage so when you start when you have a drive that starts getting filled up to
[TS]
00:23:12
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its like 89 blue lines then you know it's time maybe to buy a big girl you
[TS]
00:23:17
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can buy these things with no drives in no no no just get the empty you emptied
[TS]
00:23:22
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robo and patron drives into the slots or they will sell you ones with drives and
[TS]
00:23:30
◼
►
their drive prices are very very competitive it's not the sort of thing
[TS]
00:23:33
◼
►
like when you buy RAM from Apple and you payroll markup for the convenience of
[TS]
00:23:37
◼
►
having your Mac ship with maxed out RAM when you buy your drives from the Drobo
[TS]
00:23:42
◼
►
store it I think the prices are super competitive so it's really really easy
[TS]
00:23:46
◼
►
if you just want to get a big storage from them to just buy it with us toward
[TS]
00:23:51
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where do you go to find out more easy go-to www.proposts.com Drobo Dr 00
[TS]
00:24:01
◼
►
store.com and they have a coupon code use this at the Drobo store.com website
[TS]
00:24:07
◼
►
talk 10 tal que 10 and I'll save 10% off any purchase and so some of these things
[TS]
00:24:16
◼
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you get the twenty Tara by model it's 1500 bucks will save a hundred and fifty
[TS]
00:24:20
◼
►
bucks just by using a code serious money 250 bucks you could talk 10 thanks to
[TS]
00:24:29
◼
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I got one here they sent me one to really nice I love that idea that you
[TS]
00:24:33
◼
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know when they can be empty when they when they ship you an empty one I love
[TS]
00:24:37
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the idea that it solves that like super geek problem of having 5 miscellaneous
[TS]
00:24:42
◼
►
hard drives laying around if you just plug them in here and see what they can
[TS]
00:24:47
◼
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do it just creates one big pool storage it's a great them in there so many
[TS]
00:24:51
◼
►
things you can use it for anything you need if you you know and again take a
[TS]
00:24:54
◼
►
once every few months recommendation that if you don't regularly backup your
[TS]
00:24:59
◼
►
Mac please please think about it get some you know by three different ways to
[TS]
00:25:03
◼
►
back up your Mac you'd never ever regret backing up too much you could use the
[TS]
00:25:08
◼
►
Drobo is your time machine target do it if you're not doing it already but it's
[TS]
00:25:12
◼
►
a great way to end it like you said if you're a geek and you have a whole bunch
[TS]
00:25:15
◼
►
drives laying around your office already too great way to put into use so what's
[TS]
00:25:24
◼
►
nice about the whole thing with a great rate my appt yeah let's talk about it so
[TS]
00:25:33
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we review there is a few days ago or last week I was linking I had a whole
[TS]
00:25:40
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►
bunch of every once in awhile like I like to do have a whole bunch saved
[TS]
00:25:44
◼
►
enough and I can see a pattern that connects a few of them maybe today I'll
[TS]
00:25:49
◼
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do all four of these sort of related and I had a whole bunch of things they were
[TS]
00:25:53
◼
►
all tumblr sites and if they weren't on tumblr they were like tumblers and every
[TS]
00:25:57
◼
►
just sites that people were collecting like screenshots and that's the one of
[TS]
00:26:04
◼
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them was like I S seven criticism or as a whole bunch of stuff in Apple's iOS 7
[TS]
00:26:09
◼
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with questionable design and I was seven and any other one of them was called
[TS]
00:26:14
◼
►
after review eff your review and all it is is a tumbler that collects
[TS]
00:26:20
◼
►
screenshots of those dialog boxes that that's a enjoying this app take a moment
[TS]
00:26:28
◼
►
to rate it on App Store and owners like three usually three buttons rate this
[TS]
00:26:32
◼
►
app remind me later or no thanks
[TS]
00:26:37
◼
►
yeah and so I linked to it and I just wrote something to the effect of that
[TS]
00:26:42
◼
►
it's been a pet peeve of mine for a long time in a long considered encouraging
[TS]
00:26:48
◼
►
during fireball readers to when they encounter these things to actually say
[TS]
00:26:51
◼
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yes if they're annoyed by design every time you see it from now and click the
[TS]
00:26:55
◼
►
right button don't say the note don't hit the note thanks button hit the red
[TS]
00:26:58
◼
►
button go to the App Store and leave a review of white one star and explain
[TS]
00:27:03
◼
►
politely that it's because the app keeps badgering you to review it and that is
[TS]
00:27:11
◼
►
sort of a typical John Gruber move because I didn't tell people you picked
[TS]
00:27:16
◼
►
up on the UN is while I'm gonna show you picked up on it and and I didn't say
[TS]
00:27:20
◼
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this is what people should do it was a very
[TS]
00:27:24
◼
►
the way that I'm a total asshole I just said I thought about doing this but by
[TS]
00:27:29
◼
►
putting the fact that I've long thought about doing it on during fireball
[TS]
00:27:33
◼
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there's no tens of thousands of people who saw it and then therefore had the
[TS]
00:27:36
◼
►
idea well and you're not naive you know that you can't protect against people
[TS]
00:27:41
◼
►
following through with it and some people have in fact started doing yeah
[TS]
00:27:47
◼
►
so you wrote about it and I went up today but I thought it was the other day
[TS]
00:27:53
◼
►
when you wrote back I thought you were really really thoughtful take on this
[TS]
00:27:56
◼
►
because you're a developer you are also in my opinion a very nice guy right most
[TS]
00:28:03
◼
►
of the time you're sensitive and it is there's new ones here right but there it
[TS]
00:28:08
◼
►
is weird to me know they're clearly touched a nerve there were a lot of
[TS]
00:28:12
◼
►
people on both sides there are a lot of people on the user side who after I
[TS]
00:28:17
◼
►
wrote that like the people who had immediately started doing it or like
[TS]
00:28:20
◼
►
hell yeah this this stinks and I'm sickness and on the developer site point
[TS]
00:28:25
◼
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there are some people who got really angry at me because they're like hey it
[TS]
00:28:28
◼
►
works this you know you need good reviews in the App Store to stand out
[TS]
00:28:32
◼
►
and this is the only way that you get good reviews to stay competitive with
[TS]
00:28:37
◼
►
everybody else is doing and and and then probably even more aggressive against
[TS]
00:28:44
◼
►
you were the people who were sort of protective of developers as a class who
[TS]
00:28:49
◼
►
were kinda like who who read into your statement as passive aggressive maybe as
[TS]
00:28:55
◼
►
it was that you were trying to literally undermine the profitability the
[TS]
00:29:04
◼
►
viability of small developer
[TS]
00:29:07
◼
►
industry and that's hard to get I think that's what got my goat to start writing
[TS]
00:29:14
◼
►
about it because it just rang very
[TS]
00:29:19
◼
►
it felt to me like we misplaced blame it's hard not to jump to the conclusion
[TS]
00:29:30
◼
►
that people are frustrated by the App Store in general and by the review
[TS]
00:29:36
◼
►
system and we you know they're doing things I think it reflects is that
[TS]
00:29:42
◼
►
customers know developers know and you know these people i'm alluding to who
[TS]
00:29:48
◼
►
are sort of like jumping to the defense of developers in general all kinda know
[TS]
00:29:53
◼
►
that this is a gross workaround
[TS]
00:29:57
◼
►
dialogues I mean they are gross work around and in the context of all that
[TS]
00:30:02
◼
►
kind of collective discussed and maybe shame on behalf of some developers it's
[TS]
00:30:08
◼
►
like to have this kind of phenomenon when you get like called out for
[TS]
00:30:12
◼
►
something that you kind of know is shameful you're gonna need that much
[TS]
00:30:15
◼
►
more likely to lash out about it it's like if you if it's like if you like if
[TS]
00:30:21
◼
►
you are crossing the street and somebody almost hits you and you get mad at them
[TS]
00:30:25
◼
►
they're going to be like super mad at you are going to find some way to be
[TS]
00:30:29
◼
►
like why the hell were you in the street you know and I think there's something
[TS]
00:30:33
◼
►
to that kind of got me going like you know folks like take take take
[TS]
00:30:38
◼
►
responsibility for your own moved here like the fact of the matter is you many
[TS]
00:30:46
◼
►
people are stupid in my opinion to a level of behavior with the design of
[TS]
00:30:51
◼
►
their apps that is in the aim of making more money and yes possibly in the aim
[TS]
00:30:57
◼
►
of making the difference between viability and an otherwise for a company
[TS]
00:31:02
◼
►
but the fact of the matter is you know there's lots of different things you can
[TS]
00:31:07
◼
►
choose to do or not to do too to make that difference right it's it's all in
[TS]
00:31:13
◼
►
some sense and negotiation you know and and people forget that the sum
[TS]
00:31:21
◼
►
I don't know why it is I never forget I always think about it but there's a lot
[TS]
00:31:24
◼
►
of people who forget that the customer gets as saying in negotiation to and I
[TS]
00:31:29
◼
►
always thought that that's what music piracy was about to begin the days when
[TS]
00:31:36
◼
►
it was really rampant with Napster is that the music labels were saying as the
[TS]
00:31:43
◼
►
CD Aaron got older and older you're going to pay more and more for CDs and a
[TS]
00:31:47
◼
►
lot of top 40 CDs are going to have fewer and fewer good songs on it you
[TS]
00:31:52
◼
►
know and and it's not an exaggeration to say that a lot of money was made by the
[TS]
00:31:56
◼
►
record companies
[TS]
00:31:58
◼
►
selling 17 $18 compact discs that maybe only had two or three good songs on them
[TS]
00:32:04
◼
►
yeah and Napster was a way for people to say you know what I think that's too
[TS]
00:32:11
◼
►
much money how about zero and you know and ended and I'm not saying it's right
[TS]
00:32:18
◼
►
on my justifying you know piracy of of any content but it's a negotiation at a
[TS]
00:32:25
◼
►
way of them you know the customer saying that this stinks paying all this money
[TS]
00:32:29
◼
►
for CDs this stinks that I want all these albums on 1 format and now have to
[TS]
00:32:34
◼
►
pay for them
[TS]
00:32:35
◼
►
same exact album on another format and I think that you know when the success of
[TS]
00:32:45
◼
►
the iTunes Music Store showed that it wasn't just about people saying that
[TS]
00:32:50
◼
►
they felt entitled to never pay a nickel for anything it was you know when you
[TS]
00:32:54
◼
►
can only pay $0.99 it was a way of saying well yeah that's cool that's
[TS]
00:32:57
◼
►
that's a good deal I can get in on that and you know is the right price $0.99
[TS]
00:33:01
◼
►
was at $1 29 where they wanted to move it and they got to eventually I don't
[TS]
00:33:05
◼
►
know but it certainly wasn't $18 and when I see it with this is ok you can
[TS]
00:33:12
◼
►
ask us over and over and over again to rate your ass and you know you certainly
[TS]
00:33:17
◼
►
can ask but we collectively could if we chose to rate the app and give it a bad
[TS]
00:33:24
◼
►
rating because you're annoying us we can do it you know and there's this weird
[TS]
00:33:28
◼
►
entitlement that some of the backslash had were it's like how dare you ruin
[TS]
00:33:33
◼
►
this thing that is getting us four and five star reviews right that's the thing
[TS]
00:33:38
◼
►
that I got from a bunch of people I got it on Twitter I got an email it's
[TS]
00:33:41
◼
►
immoral s boils down to the two-word argument it works and when I'm saying
[TS]
00:33:46
◼
►
with this campaign is maybe you know maybe it won't work for ever using this
[TS]
00:33:52
◼
►
music analogy I also think that you know if it was fairly subtle the fact that
[TS]
00:33:58
◼
►
you you sort of caged it as a as a hypothetical but to any intelligent
[TS]
00:34:03
◼
►
reader that Caijing is the sort of implicit
[TS]
00:34:08
◼
►
you know it's a hint that this is sort of
[TS]
00:34:11
◼
►
it's a thought experiment right and so taking your music example you could
[TS]
00:34:17
◼
►
imagine somebody blogger in the you know free itunes days saying $18 for a CT
[TS]
00:34:23
◼
►
well sometimes I think what would happen if I just asked each of my readers to
[TS]
00:34:29
◼
►
make a copy of their favorite song and give it to somebody for free you know
[TS]
00:34:34
◼
►
and that's that's fairly comparable because of differences and in particular
[TS]
00:34:41
◼
►
like a lot of people in this case feel that if people acted on your you know
[TS]
00:34:49
◼
►
the hypothetical advice that it would unfairly disproportionately affect
[TS]
00:34:54
◼
►
smaller indie developers I think that was one of the one of the sort of like
[TS]
00:34:58
◼
►
things that rankled people but you know that's it was a hypothetical and it
[TS]
00:35:06
◼
►
feels to me i i think a lot of people it's not like they weren't they weren't
[TS]
00:35:12
◼
►
giving first of all during fireball readers as a whole
[TS]
00:35:16
◼
►
enough respect for sure you sure you have not not to dismiss anybody in your
[TS]
00:35:21
◼
►
audience make sure you have a few idiots reading the blog but you know you're not
[TS]
00:35:28
◼
►
that's not who you're writing to write it's not like a situation where you are
[TS]
00:35:32
◼
►
getting up every day and writing for an audience of idiots will do whatever you
[TS]
00:35:38
◼
►
allude to without thinking it through and it sent it to sort of like hold you
[TS]
00:35:45
◼
►
accountable for standard of behavior that assumes you have thoughtless
[TS]
00:35:51
◼
►
mindless drones who read and follow your every word I think there's something
[TS]
00:35:55
◼
►
wrong with that too
[TS]
00:35:57
◼
►
writer that in somehow targeting my political enemies or something right
[TS]
00:36:00
◼
►
thing was somebody boost who is debating this with me on twitter twitter is
[TS]
00:36:07
◼
►
talking about it being undermining businesses and I and I pointed out it
[TS]
00:36:11
◼
►
would I i do think it would be a much different situation if you were to list
[TS]
00:36:16
◼
►
like five or ten companies and say even theoretically sometimes I wonder what if
[TS]
00:36:22
◼
►
I asked the users of
[TS]
00:36:24
◼
►
AABB a nap see to give them one star you know that would be a more hostile act I
[TS]
00:36:30
◼
►
think our our friend is a lot of nuance to explore her cable sasser you quoted
[TS]
00:36:38
◼
►
the street but he had a very good point now
[TS]
00:36:40
◼
►
cable its longtime co-owner panic software that the one star aspect of it
[TS]
00:36:45
◼
►
makes him very uncomfortable right that no argument that these are these dialog
[TS]
00:36:49
◼
►
boxes are annoying and collectively it's becoming if anything a bigger problem as
[TS]
00:36:54
◼
►
time goes on as more apps do it and seemingly ask you more and more times
[TS]
00:36:57
◼
►
but that the angle of my hypothetical proposal where you leave a one-star
[TS]
00:37:02
◼
►
review is perhaps problematic because what if you otherwise love the app but
[TS]
00:37:07
◼
►
you would just like to gently rinse gently poke the developer about this
[TS]
00:37:11
◼
►
this issue the rate my app its yeah and so I know I've seen other people on
[TS]
00:37:16
◼
►
Twitter like us you gave them say two stars fewer than you would have
[TS]
00:37:20
◼
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otherwise award so if you would have given them a five-start give them a
[TS]
00:37:24
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three-star review and say i'd give it 5 stars if it would cease bugging me to
[TS]
00:37:31
◼
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rate the app which is an interesting proposal like the ones in particular
[TS]
00:37:36
◼
►
magic and perhaps would only skew the ratings you know it just I think the
[TS]
00:37:44
◼
►
whole five star rating thing is a bad idea anyway I almost feel like I feel
[TS]
00:37:50
◼
►
like the whole App Store be better off if it was like a thumbs up thumbs down
[TS]
00:37:53
◼
►
yeah absolutely and I think most more than anything what your post in the
[TS]
00:37:57
◼
►
follow-up is done is just dry circle around the fact that this review system
[TS]
00:38:02
◼
►
is not very good right and the combined with yeah it's a bad review system in
[TS]
00:38:07
◼
►
general I think caused it and nobody agrees on what difference in for you
[TS]
00:38:10
◼
►
know what what's at three stars 3 stars in the because it's in the middle of the
[TS]
00:38:15
◼
►
five stars doesn't mean ok or three stars good for is very good in five is
[TS]
00:38:20
◼
►
excellent in 2002 is ok you know there's no guidelines as far as I know either
[TS]
00:38:26
◼
►
from Apple so who's to say that one star isn't the right the right rating when a
[TS]
00:38:32
◼
►
nafta something
[TS]
00:38:33
◼
►
that's like philosophically offensive to me like everyone so if you had a track
[TS]
00:38:40
◼
►
you're going there to derail it too much but one thing that came to mind is it's
[TS]
00:38:45
◼
►
it's it's an interesting problem to me because I think it's fundamentally wrong
[TS]
00:38:52
◼
►
to Moberly interrupt a user from the course of their own self driven action
[TS]
00:39:00
◼
►
in a nap yeah to ask them to do something in this is the key point to
[TS]
00:39:06
◼
►
ask them to do something that is of no benefit to them right you are totally it
[TS]
00:39:12
◼
►
is a developer's problem you are and you are distributing your solution to this
[TS]
00:39:17
◼
►
problem and he attended the problem is how do we get more users to download our
[TS]
00:39:21
◼
►
app that's your problem is a developer that is not the user's problem at all
[TS]
00:39:27
◼
►
and if they paid you know it's even worse in my opinion and you're just
[TS]
00:39:32
◼
►
taking that problem and distributing a solution across all however many users
[TS]
00:39:38
◼
►
who have you know if you have 10,000 users you're just giving each one under
[TS]
00:39:41
◼
►
users one ten thousand of a share of your problem
[TS]
00:39:45
◼
►
yeah so it depending on how strongly you take that Athens it could very well be
[TS]
00:39:51
◼
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grounds for a one-star review but more to the point like it if people are
[TS]
00:39:58
◼
►
saying no you should have just recommended three stars are you know two
[TS]
00:40:00
◼
►
stars off all of this is just you know you can make a cable or anybody else
[TS]
00:40:05
◼
►
thoughtfully make an argument that's not fair either you know today to four stars
[TS]
00:40:10
◼
►
but you know since Apple gives no guidelines for how things should be
[TS]
00:40:16
◼
►
rated the other thing is I just took that your suggestion in the hypothetical
[TS]
00:40:21
◼
►
one star is the right number to choose because it makes the hypothetical
[TS]
00:40:27
◼
►
expression of dis of the state more strongly and it doesn't mean that every
[TS]
00:40:32
◼
►
person who has even inspired to follow up on your
[TS]
00:40:36
◼
►
pseudo advice actually chooses to give one star right and I tend to think that
[TS]
00:40:42
◼
►
most people whether they're being taught fall or being on thoughtful tend towards
[TS]
00:40:48
◼
►
the extremes you know I haven't done any kind of statistical analysis but just
[TS]
00:40:52
◼
►
eyeballing reviews seems like the most common reviews are five star if you
[TS]
00:40:57
◼
►
really like the app and one star if you don't you feel ripped off or use you
[TS]
00:41:02
◼
►
know famously you know and not a good practice but you know users who hit by
[TS]
00:41:07
◼
►
bugs will often filed a bug report by leaving a one-star review and the App
[TS]
00:41:12
◼
►
Store yeah you know but that just seems to be that it is in some ways a lot of
[TS]
00:41:19
◼
►
people tend to use it as a thumbs up thumbs down and thumbs up as five and
[TS]
00:41:23
◼
►
thumbs down is one and it works out you know maybe the average stand up in the
[TS]
00:41:28
◼
►
middle for is it perfect in every way but there's one tiny little problem so
[TS]
00:41:36
◼
►
how much did general john do you feel like you should be held accountable for
[TS]
00:41:42
◼
►
the power that you might wield with your audience to make them to inspire them to
[TS]
00:41:48
◼
►
do things and is that something you think about more these days I definitely
[TS]
00:41:54
◼
►
I worry about it and is a perfect example it's no joke I've been thinking
[TS]
00:41:58
◼
►
about this for years and there is I haven't done it before is that it out of
[TS]
00:42:01
◼
►
fear that it would be too successful you know that too many people would leave
[TS]
00:42:06
◼
►
one-star reviews in that it would you know i i i anybody thinks I took it
[TS]
00:42:11
◼
►
lightly that this could actually affect the average rating of certain apps and
[TS]
00:42:15
◼
►
that a decrease in the average rating would actually lead to a decrease in
[TS]
00:42:19
◼
►
sales I am completely aware of that and that's I do worry about that sometimes
[TS]
00:42:24
◼
►
yeah and it's very very hard for me I've said this before
[TS]
00:42:28
◼
►
you know my my interface too daring fireball is literally almost exactly the
[TS]
00:42:35
◼
►
same as it was six or seven years ago i mean you know I still have the same old
[TS]
00:42:40
◼
►
2010 cinema display in front of me I'm sitting at the same desk i'm sitting in
[TS]
00:42:44
◼
►
the same office I'm using well actually it's not the same keyboard but the same
[TS]
00:42:50
◼
►
model keyboard yet it's so much of a bigger audience right and it's very
[TS]
00:42:58
◼
►
different than like if you're like a live performer right like I have
[TS]
00:43:01
◼
►
effectively gone from back in 2002 2003 being the equivalent of plane in like a
[TS]
00:43:09
◼
►
local pub to playing on a daily basis
[TS]
00:43:12
◼
►
you know before thousands of people but it doesn't look different right a stage
[TS]
00:43:17
◼
►
performer and now all of a sudden you're no longer performing comedy in front of
[TS]
00:43:21
◼
►
20 people at eleven o'clock at night but instead you're performing in front of
[TS]
00:43:25
◼
►
four thousand people at the Mirage in Vegas every night it feels different
[TS]
00:43:31
◼
►
instantly I mean to you get a big room whereas when you're a writer like I am
[TS]
00:43:35
◼
►
here it doesn't feel that different so I definitely think about it and I
[TS]
00:43:40
◼
►
definitely hope the most people out there being thoughtful about it but on
[TS]
00:43:43
◼
►
the other hand I actually feel pretty died I do feel I know it sounds and this
[TS]
00:43:48
◼
►
is the only thing to people like what's just a stupid dialog box hit a button
[TS]
00:43:51
◼
►
and it goes away you know for a while but I do feel like collectively it's
[TS]
00:43:55
◼
►
such a bad practice and I was saying it's a philosophical turn off and so if
[TS]
00:44:02
◼
►
you get turned off it's the kind of thing where for example in the positive
[TS]
00:44:08
◼
►
side of things if I can aptly use expresses you know some feature in a way
[TS]
00:44:13
◼
►
that has a little bit of humor or like a touch of humanity that really relates to
[TS]
00:44:18
◼
►
you than you get like a sense of like I'm kind of like simpatico with this
[TS]
00:44:22
◼
►
like this is kind of like it's it's an emotional reaction and this kind of
[TS]
00:44:28
◼
►
thing is emotional as well if your gonna if you're gonna have emotional
[TS]
00:44:33
◼
►
bad things I hate to break it to folks but that's gonna lead some people to the
[TS]
00:44:40
◼
►
the one-star zone and its at the fact that this tumblr blog exist existed that
[TS]
00:44:44
◼
►
was called a few review and that doesn't come out of thin air that kind of that
[TS]
00:44:49
◼
►
kind of it wasn't like you know problematic reviews . tumblr.com you
[TS]
00:44:54
◼
►
know it was it was meant to be a heated rejection the whole idea I do think that
[TS]
00:45:01
◼
►
my having written in it did uncover exact and I'm not surprised but it was
[TS]
00:45:05
◼
►
kind of a relief because it I felt like I'm not alone where it feels like a lot
[TS]
00:45:09
◼
►
of the response I got from users was you know hadn't thought about it but you're
[TS]
00:45:13
◼
►
right this is annoying as hell and I see couple of those every goddamn day now
[TS]
00:45:17
◼
►
you know it's funny I'll tell you what I was in New York last two days I was up
[TS]
00:45:21
◼
►
for the I went to the Instagram event in New York and it was really nice and
[TS]
00:45:28
◼
►
kevin says from the founder and his title is now that they're on Facebook
[TS]
00:45:33
◼
►
but the boss of Instagram did a really great job I thought it was a great
[TS]
00:45:37
◼
►
presentation but while he was doing a demo of the new face or on our Facebook
[TS]
00:45:43
◼
►
Instagram messages while he was doing his demo Instagram gave him the like
[TS]
00:45:50
◼
►
Instagram rate it not now and so it was clearly not part of the you know what he
[TS]
00:45:56
◼
►
was ready for I think get to the technical reason I think I know why he
[TS]
00:46:00
◼
►
got that alert on stage in front of the audience of the press you in so he you
[TS]
00:46:05
◼
►
know he handle degrees like no I don't wanna ratings right now thank you very
[TS]
00:46:11
◼
►
alright let me get back to that in a moment he does do second sponsored and
[TS]
00:46:15
◼
►
this one is great very timely as re-record say is the 13th of December
[TS]
00:46:21
◼
►
show part be out there to fight holiday season right everybody's out there
[TS]
00:46:26
◼
►
buying gifts and I tell you about new sponsor their name is Gemvara website is
[TS]
00:46:32
◼
►
like gemstones Jay G Jesus GE vaara Gemvara dot com tired of being the
[TS]
00:46:44
◼
►
average gift guide just giving your your your wife or girlfriend sweater
[TS]
00:46:48
◼
►
something stupid like that you know what they've got a gym bar they've got
[TS]
00:46:51
◼
►
jewelry custom made at Empire dot com they are revolutionary leader of
[TS]
00:46:59
◼
►
custom-made fine jewelry that you can just buy online you can get rings
[TS]
00:47:03
◼
►
necklaces pendants bracelets earrings are customized just the way you want for
[TS]
00:47:09
◼
►
your special person they have 29 different gemstones nine different
[TS]
00:47:14
◼
►
metals endless combinations each piece is one of a kind made to order and
[TS]
00:47:20
◼
►
delivered in less than two weeks so order now you can get it time for the
[TS]
00:47:24
◼
►
holidays they have a hundred and one day return policy for engraving free rein
[TS]
00:47:31
◼
►
resizing if you get a ring and it doesn't fit that's always a trick you
[TS]
00:47:34
◼
►
know who the hell knows what size people's friends say where they had free
[TS]
00:47:38
◼
►
real ring resizing and 24 7 jewelry consultants on line to answer any
[TS]
00:47:45
◼
►
questions you may have
[TS]
00:47:46
◼
►
where do you go to find out more go to their website jam vara dot com geim VA
[TS]
00:47:53
◼
►
are a.com no special code or anything just go to their website and and find
[TS]
00:48:01
◼
►
some gifs says handcrafted in the USA
[TS]
00:48:04
◼
►
Boston and New York about that there you go
[TS]
00:48:08
◼
►
quality quality stuff good news montréal again sponsor like that is a
[TS]
00:48:13
◼
►
little bit off the offense to Drobo I love Drobo Drobo is perfect example of
[TS]
00:48:18
◼
►
like a typical talk show sponsor right owner tea garden
[TS]
00:48:23
◼
►
now we've got to know something a little different recognizes that you know all
[TS]
00:48:27
◼
►
this techies we have other aspects to our lives that we need to buy the things
[TS]
00:48:31
◼
►
so why not get the message out so one of the things that I didn't notice now get
[TS]
00:48:39
◼
►
back to these rate me dialogues III I knew I'd been annoyed by them and I knew
[TS]
00:48:45
◼
►
that there was a lot of similarity between a lot of the ones I'd seen but
[TS]
00:48:48
◼
►
only after I wrote this and it sort of became a topic of conversation on
[TS]
00:48:53
◼
►
Twitter an email with with readers that I start looking into a little bit and I
[TS]
00:48:58
◼
►
found I guess I'll put on a show not but there is a good open source project it
[TS]
00:49:02
◼
►
get cold I rate which is filed it right it's I capital R A T E but it's funny
[TS]
00:49:11
◼
►
because it's gotten a lot of people say it but anyway and friend a longtime
[TS]
00:49:20
◼
►
friend of the shows ever been on but he's down linemen whose professional
[TS]
00:49:27
◼
►
programmer was taking a look at it and it's a even if you're not a programmer
[TS]
00:49:32
◼
►
she go to their website and just read the readme and just look at the
[TS]
00:49:36
◼
►
configuration options for this and its ostensible employees at this open source
[TS]
00:49:41
◼
►
thing to your your iPad or iPhone app and it will automatically you know ask
[TS]
00:49:49
◼
►
the user to rate and rate but has so many configuration options it's crazy
[TS]
00:49:56
◼
►
it's so super complicated and it has really been my opinion really bad
[TS]
00:50:01
◼
►
defaults and it's the dialogue like I think it is the default dialogue is the
[TS]
00:50:09
◼
►
one that you're all of you anybody I bet every single person listening to the
[TS]
00:50:12
◼
►
show has seen it not just seen it but as seen it within the last three or four
[TS]
00:50:16
◼
►
days is this dialogue this is d like this app
[TS]
00:50:21
◼
►
and there's three buttons and an alert rate it
[TS]
00:50:25
◼
►
ask me later and bottom no thanks
[TS]
00:50:33
◼
►
and the one thing I've noticed I've known as everybody's noted the note
[TS]
00:50:38
◼
►
thanks button doesn't seem to do what you would want it to do which is why I
[TS]
00:50:45
◼
►
think this very obvious I'm not going to rate rap right now and I don't want to
[TS]
00:50:49
◼
►
ever be asked again right now all it says is no thanks it doesn't save you
[TS]
00:50:55
◼
►
know i will never ask you again but I'm not sure what else no thanks
[TS]
00:51:01
◼
►
could mean a reasonable person could assume it means if there's also a button
[TS]
00:51:06
◼
►
above it that says remind me later which I'm guessing nobody has ever tapped in
[TS]
00:51:11
◼
►
their life but if one of the options in remind me later and another one is no
[TS]
00:51:18
◼
►
and new tap no thanks and then a week or two later the same app asks you again
[TS]
00:51:23
◼
►
that to me feels broken and it's apparently by design like looking at it
[TS]
00:51:29
◼
►
like down lineman working at the code it but no thanks really means in this this
[TS]
00:51:35
◼
►
open source project is no thanks for this version of the app but like if you
[TS]
00:51:40
◼
►
have its version 2.7 points 3 when you released two points 7.4 to fix a bug
[TS]
00:51:46
◼
►
this irate project will then you know take a cute asked again and that's why
[TS]
00:51:53
◼
►
you know so many of us for so many apps have seen the same condemn dialogue so
[TS]
00:51:58
◼
►
many times and I think it's why during the demo yesterday at the Instagram
[TS]
00:52:03
◼
►
event that Kevin Systrom got prompted by a from Instagram app because about what
[TS]
00:52:07
◼
►
happened is that he upgraded the version on his phone to either a newer beta or
[TS]
00:52:13
◼
►
two maybe the App Store released version which had just cut which was coming out
[TS]
00:52:18
◼
►
yesterday I think it came out like during the event
[TS]
00:52:21
◼
►
so my guess is he upgraded to the new version of Instagram and hadn't launched
[TS]
00:52:27
◼
►
it yet or maybe at like maybe I don't even quite sure about this but maybe it
[TS]
00:52:31
◼
►
doesn't ask you the first time you launch after an upgraded it may be a
[TS]
00:52:35
◼
►
tasks like the third time after you upgrade it will ask again and he did
[TS]
00:52:40
◼
►
install you know it wasn't such a good presentation very well-rehearsed he
[TS]
00:52:44
◼
►
probably installed it ran through the demo two or three times so that it was
[TS]
00:52:50
◼
►
all working exactly right and then on stage the whatever you know the end the
[TS]
00:52:56
◼
►
time when I rate is going to make you angry
[TS]
00:53:06
◼
►
a couple of hours in between right now
[TS]
00:53:20
◼
►
Friday December 13th in the evening the developer this irate open source package
[TS]
00:53:28
◼
►
Nick Lockwood has now this is not coincident is in response to
[TS]
00:53:35
◼
►
conversations on Twitter berries people developer community before recorded but
[TS]
00:53:42
◼
►
Lockwood has made changes in the new version which he published today and get
[TS]
00:53:47
◼
►
her as a few changes it no longer asks users to rate the app version
[TS]
00:53:55
◼
►
want and if the user selects no thanks
[TS]
00:54:00
◼
►
they will never be asked again and he even went so far as to remove the option
[TS]
00:54:07
◼
►
to prompt again virgin I think all of these are changes for the better so
[TS]
00:54:15
◼
►
great move and really really cool response from developers and I really
[TS]
00:54:21
◼
►
hope developers who are using his package update to the latest version now
[TS]
00:54:26
◼
►
back to the show so as well as this configuration documentation there are a
[TS]
00:54:31
◼
►
ton of different things as he said including all these like fine-tuned
[TS]
00:54:36
◼
►
attributes that taken together determine win it will prompt you but one of them
[TS]
00:54:44
◼
►
is literally prompt again for each new version and it says
[TS]
00:54:48
◼
►
documentation because iTunes ratings are version specific you ideally want users
[TS]
00:54:53
◼
►
to rate each new version of your act so that's the mindset behind the so John
[TS]
00:54:59
◼
►
when you said you think has poor defaults I think the defaults if it's
[TS]
00:55:05
◼
►
set to prompt again for each new version which it sounds like it is
[TS]
00:55:09
◼
►
they are very well chosen for the goals of the project and this gets back to my
[TS]
00:55:18
◼
►
whole point about who is this in the service of right the whole point of this
[TS]
00:55:24
◼
►
project being here for the four at the disposal of hundreds and hundreds or
[TS]
00:55:30
◼
►
thousands of developers is to benefit developers by maximizing some perceived
[TS]
00:55:37
◼
►
benefit capitalizing on users and not just of getting reviews but of getting
[TS]
00:55:42
◼
►
new reviews over and over and over again because in fact from everything I've
[TS]
00:55:47
◼
►
been able to gather from this this project which i think is super popular
[TS]
00:55:51
◼
►
and other ones there is no way to stop being asked not only does the no thanks
[TS]
00:55:57
◼
►
button not stop you from being asked again when a new version comes out even
[TS]
00:56:01
◼
►
if you rate the app if you do the thing that they were really want you to do
[TS]
00:56:06
◼
►
which is tap that first button and leave the app even though you are clearly went
[TS]
00:56:10
◼
►
to the app for some other purpose which was to actually use the app but you're
[TS]
00:56:13
◼
►
willing to say you know what forget everything I will do you a favor I will
[TS]
00:56:19
◼
►
take time out of my life right now I will drop what I was doing i will hit
[TS]
00:56:24
◼
►
this button I will go and check out using my thumbs in the App Store a
[TS]
00:56:30
◼
►
review of your at right now and I'll give it 5 stars and submit it and put my
[TS]
00:56:36
◼
►
name on it on the iTunes Store as a review of your appt you do all of that
[TS]
00:56:42
◼
►
for the developer and then the next time a new version of the app comes out
[TS]
00:56:44
◼
►
you're going to see that dialogue even hitting rate the app doesn't set any
[TS]
00:56:49
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kind of like that says okay this guys have to show this user that dialogue
[TS]
00:56:54
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anymore there is no way to stop getting prompted there is no way as a user on a
[TS]
00:57:00
◼
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default configured deployment of irate and looks like in looking at this
[TS]
00:57:06
◼
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documentation a little more it actually covers this case specifically in the
[TS]
00:57:10
◼
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same area says if you step that prompt again for each new version value to know
[TS]
00:57:16
◼
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and it clearly says they will not be prompted again each time they install it
[TS]
00:57:23
◼
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eight if they've already rated the app then it goes on to say it will still
[TS]
00:57:29
◼
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prompt them for each new version if they have not read it the app and that s it
[TS]
00:57:33
◼
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that presumed presumably means if they said no thanks but then it says you can
[TS]
00:57:38
◼
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override this using a delegate method I should prompt for ratings so it has to
[TS]
00:57:43
◼
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be completely customized some some sense of decency needs to he instilled into
[TS]
00:57:50
◼
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this framework and again I i think that it's arguably well intentioned but blind
[TS]
00:57:58
◼
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to the cost of user attention I don't think that you know whoever wrote this
[TS]
00:58:04
◼
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and set up this configuration system was in any way evil you know I just think is
[TS]
00:58:11
◼
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right and I do think it was well-meaning in that it
[TS]
00:58:14
◼
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aiming to solve a problem developers face but I think it's completely blind
[TS]
00:58:18
◼
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and ham-fisted to the effect it has on users
[TS]
00:58:21
◼
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you know and I'll try another similarity and again people keep saying that the
[TS]
00:58:26
◼
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defenders of this practice keep saying but it works and there's all sorts of
[TS]
00:58:29
◼
►
stuff that works that is not right you know telemarketing works right right
[TS]
00:58:34
◼
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telemarketing works but it's annoying as hell and I would never want any product
[TS]
00:58:38
◼
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or service that i'm involved with to be involved with that even if it was
[TS]
00:58:42
◼
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cost-effective I would never have you know pay $100 to have some telemarketer
[TS]
00:58:50
◼
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try to get more readers of during fireball or you know people to buy
[TS]
00:58:53
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Vesper something like that it's you know beneath the brand in my opinion that's
[TS]
00:58:57
◼
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what I we're on the same day I was just gonna say I think that this reflects
[TS]
00:59:04
◼
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like there's kind of a herd mentality with developers and I fall victim to it
[TS]
00:59:10
◼
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sometimes but you know the problem is we're also scrambling for how we gonna
[TS]
00:59:13
◼
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make a living how we gonna like eek out enough of a of a profit that we can
[TS]
00:59:18
◼
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maybe quit her day job support our family all these are valuable things to
[TS]
00:59:22
◼
►
aspire to do but you're right there is one variable and not just dozens but
[TS]
00:59:30
◼
►
hundreds or thousands of variables that added together you know lead to whether
[TS]
00:59:35
◼
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you make a living
[TS]
00:59:36
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not and you know there's a lot of things like you know what else makes money
[TS]
00:59:40
◼
►
pornography and Apple
[TS]
00:59:43
◼
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drawn the line right there you know if each of these apps popped up a bare boob
[TS]
00:59:49
◼
►
everyone's to maybe they'd make a little more money but Apple draws the line on
[TS]
00:59:54
◼
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that for us you know like if if if Apple said tomorrow I guess what folks new
[TS]
01:00:03
◼
►
policy you're not allowed to proactively encourage users to rate your app from
[TS]
01:00:11
◼
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the App that would be it it would be over in that would be a new rules of the
[TS]
01:00:15
◼
►
game developers to play with the time to fix it
[TS]
01:00:19
◼
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to submit you know don't don't know absurd be taken out of the store but as
[TS]
01:00:23
◼
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new apps new versions gets admitted they would need to comply
[TS]
01:00:27
◼
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yeah and I think I feel like when stuff like this comes up and people you know I
[TS]
01:00:33
◼
►
have to be careful because I'm a developer to my face my own problems but
[TS]
01:00:38
◼
►
it so happens that I am NOT I'm not in deep with iOS you know revenue stream so
[TS]
01:00:44
◼
►
I have to be careful not to be too dismissive of folks having problems with
[TS]
01:00:48
◼
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this but it feels to me it reminds me of situations I've encountered myself where
[TS]
01:00:54
◼
►
I was looking for easy outs or easy blames for what's going wrong with with
[TS]
01:01:03
◼
►
my business with my appt kind of reminds me of this old quip I think you are made
[TS]
01:01:09
◼
►
on his blog years ago where there's a will remember the context but it was
[TS]
01:01:13
◼
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like somebody had one of these kind of like whining rants about seven so
[TS]
01:01:18
◼
►
whenever I think what somebody who's like quitting the software business and
[TS]
01:01:22
◼
►
blaming it on piracy or you know people not to be a lack of marketing or
[TS]
01:01:30
◼
►
something rather it just says maybe you're after sucks you know that's
[TS]
01:01:34
◼
►
always something we have to they were good and and and sometimes I think when
[TS]
01:01:40
◼
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people are down to the point where they're considering whether or not I can
[TS]
01:01:46
◼
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force users or strongly compel them
[TS]
01:01:49
◼
►
to do my bidding and that makes the difference between whether I make a
[TS]
01:01:54
◼
►
living or not that's a sad place to be and there is there is to be sympathetic
[TS]
01:01:59
◼
►
to developers there's also a prisoner's dilemma angle to this right i mean
[TS]
01:02:04
◼
►
what's the classic formulation of the prisoner's dilemma
[TS]
01:02:08
◼
►
you and a friend of both put in jail
[TS]
01:02:11
◼
►
separate cells and the jailer comes to you and they want you both confessed to
[TS]
01:02:16
◼
►
a crime and you can take three options are to maintain their innocence and if
[TS]
01:02:21
◼
►
you both maintained her innocence then you'll both get out without doing a day
[TS]
01:02:24
◼
►
in jail time because they don't have a confession you can say it was all the
[TS]
01:02:29
◼
►
other guys and he'll do all the jail time he'll do you know ten years in jail
[TS]
01:02:34
◼
►
time and you get to walk away or what did I guess it would be like you would
[TS]
01:02:42
◼
►
do like a year in jail and he did ten years remember the details
[TS]
01:02:48
◼
►
well but only recently it's in your interest in theory to stick together and
[TS]
01:02:53
◼
►
do the right thing and maintained her innocence and you both walk out but that
[TS]
01:02:56
◼
►
there's a big motivation to wrap the other guy out because then you won't be
[TS]
01:03:01
◼
►
getting the worst of it and you can't trust him not to do the worst or it's
[TS]
01:03:06
◼
►
it's like if you both if you both around each other out then you do you do some
[TS]
01:03:11
◼
►
time right but if you read him out and he says he he says you're both innocent
[TS]
01:03:16
◼
►
than he does all the time and so it's in your interest to do it and just hope
[TS]
01:03:20
◼
►
that he did the right thing and let you go right
[TS]
01:03:24
◼
►
and there is a prisoner's dilemma angle to this where it's like if the other
[TS]
01:03:27
◼
►
developers are doing it and you're not there getting more reviews and if it
[TS]
01:03:32
◼
►
does seem to work and the reviews of their laughter mostly positive in your
[TS]
01:03:36
◼
►
app is getting a disproportionate share of positive reviews because you're not
[TS]
01:03:43
◼
►
asking your competitors are and therefore their app is better review
[TS]
01:03:48
◼
►
than yours only not because it is better but only because they're asked and
[TS]
01:03:51
◼
►
therefore it's in your answers to go along and that sort of why I feel like
[TS]
01:03:57
◼
►
Apple would be the one who could solve it best by saying you're not allowed to
[TS]
01:04:01
◼
►
do this because it also lead to the slippery slope and has a research this
[TS]
01:04:05
◼
►
there's a lot of apps that are doing other things are not just saying hey if
[TS]
01:04:09
◼
►
you like it leave it at or leave a review
[TS]
01:04:12
◼
►
there's other apps entered like going taking measures to try to only get
[TS]
01:04:17
◼
►
positive reviews
[TS]
01:04:18
◼
►
instead of saying rate the app they're doing things like saying do you like the
[TS]
01:04:23
◼
►
app I do you like this and if you say yes I like it then they ask you to leave
[TS]
01:04:28
◼
►
review and if you say no I don't then they don't ask you to leave review they
[TS]
01:04:33
◼
►
dealt point you somewhere else like pointing to help page or something right
[TS]
01:04:37
◼
►
which somehow feels disingenuous and slimy when its automated like that but
[TS]
01:04:42
◼
►
for example it doesn't feel so bad if I as a software business owner like
[TS]
01:04:49
◼
►
selectively choose to mention hey maybe you could leave me review in like an
[TS]
01:04:55
◼
►
email correspondence right and that's totally ok you know we do we do that
[TS]
01:04:59
◼
►
with VAT separately will you know at the bottom of Ike's answer support emails
[TS]
01:05:03
◼
►
will just put in a little like hey if you like the app it would be really it
[TS]
01:05:09
◼
►
would be great for us if you took the time to leave a review
[TS]
01:05:12
◼
►
yeah something like that part of that is your door squeezing that in as like a
[TS]
01:05:18
◼
►
side note in communication that is getting back to the point otherwise for
[TS]
01:05:23
◼
►
the customers benefit exactly answering a question you know providing them with
[TS]
01:05:29
◼
►
a workaround
[TS]
01:05:30
◼
►
and are acknowledging yes that's a known bug but it's it's a 10 Apple bug and we
[TS]
01:05:36
◼
►
have to wait so where is annoyed by about you but we have to wait for Apple
[TS]
01:05:39
◼
►
to fix it we've filed bugs with them you know soon or something else that's a
[TS]
01:05:45
◼
►
cool feature requests will think about it you know or you know that's a cool
[TS]
01:05:49
◼
►
feature requests we have thought about it here's why we didn't do it you know
[TS]
01:05:53
◼
►
something like that some sort of positive interaction and another thing
[TS]
01:05:59
◼
►
I've seen and I think it's great i think it's totally cool are some people it's
[TS]
01:06:03
◼
►
nowhere near as prevalent practice as these alerts
[TS]
01:06:07
◼
►
these alerts have become like a disease but likes i've seen there's i've seen
[TS]
01:06:10
◼
►
screenshots of some apps were like on the Settings page under Settings panel
[TS]
01:06:15
◼
►
there will be like a link like to two buttons like one tap here to get support
[TS]
01:06:21
◼
►
if you have a issue and then underneath that if you like the app to have here to
[TS]
01:06:26
◼
►
rate it in the App Store these ratings really help us with our rankings think
[TS]
01:06:30
◼
►
that's ideal because it's an it's it in a place that does not slow down the user
[TS]
01:06:37
◼
►
and right it's not just that it's just as crazy to me that there are some
[TS]
01:06:43
◼
►
people who don't see how an alert is is going right to CodeRed
[TS]
01:06:48
◼
►
you should never shown unless you have to like I think ideally the ideal work
[TS]
01:06:53
◼
►
flow through any app involved in no alerts you really have to when there's
[TS]
01:07:01
◼
►
no other solution we've gotta make sure because they're trying to delete this
[TS]
01:07:05
◼
►
thing and if they do it there's no way to undo it got it shown alert to double
[TS]
01:07:10
◼
►
check that they really wanted to because it would be catastrophic if they deleted
[TS]
01:07:14
◼
►
it by acts right so I I think like more forgivable example is like sparkle Mac
[TS]
01:07:22
◼
►
apps where it does show an alert but it is clearly usually clearly for the
[TS]
01:07:28
◼
►
customers benefit to get an updated version and importantly in almost every
[TS]
01:07:34
◼
►
app on the Mac that uses a charcoal there is a preference in the apt to
[TS]
01:07:38
◼
►
completely disable the alerts
[TS]
01:07:42
◼
►
so it's a totally different mindset and again it's an important thing again it's
[TS]
01:07:48
◼
►
in the user's interests usually to be running the latest version of the app
[TS]
01:07:52
◼
►
but it's not in the user's interest in general to update automatically without
[TS]
01:07:57
◼
►
their yeah okay right so you and and benefit the right thing to do is to do
[TS]
01:08:05
◼
►
it sparkle does is to say okay there's an app store there is an updated version
[TS]
01:08:09
◼
►
you know whatever number you are running this number
[TS]
01:08:14
◼
►
you know you can do this later or you can do this now so I think that there is
[TS]
01:08:19
◼
►
a possible like another possible acceptable communications stream between
[TS]
01:08:26
◼
►
developers and users which is some kind of like passive news stream where it's
[TS]
01:08:32
◼
►
kinda like the about box idea it's still begging the user's attention I seen this
[TS]
01:08:37
◼
►
in some games like the general news but then they also have a hmong those news
[TS]
01:08:43
◼
►
items you know been using this for a while if you like it rate it
[TS]
01:08:47
◼
►
yeah and that kind of stuff usually entails like some kind of little subtle
[TS]
01:08:52
◼
►
signal like a little you know maybe a little red light or something on the
[TS]
01:08:57
◼
►
main screen lets you know there's messages or something like that let's
[TS]
01:09:02
◼
►
just say if something like that had become the defacto standard for how
[TS]
01:09:06
◼
►
people try to cajole people into reviewing I don't think we'd be having
[TS]
01:09:11
◼
►
this conversation it's not that's not problematic enough or maybe not
[TS]
01:09:16
◼
►
problematic at all but I think even with their alerts which i think is generally
[TS]
01:09:23
◼
►
heavy-handed for this but as long as if if this I R a project that everybody
[TS]
01:09:27
◼
►
seems to be so popular
[TS]
01:09:29
◼
►
if no thanks man never show this again ever just one time one time only and you
[TS]
01:09:35
◼
►
can opt out and then never show you again I don't think we'd be having this
[TS]
01:09:38
◼
►
conversation I really don't because then you'd only see that dialogue once for
[TS]
01:09:42
◼
►
every act and even if you have a lot of apps installed that's not that bad in
[TS]
01:09:46
◼
►
hindsight I didn't really didn't really occur to me until after I published that
[TS]
01:09:50
◼
►
but the more I thought about it and really considered my position it's not
[TS]
01:09:54
◼
►
being asked the first time that it's being asked the second through the end
[TS]
01:09:59
◼
►
times the one time I don't like it
[TS]
01:10:02
◼
►
yeah I wouldn't do it but I could live with it and it's the same thing as
[TS]
01:10:06
◼
►
things like hey maybe you want to I don't think you should do all of these
[TS]
01:10:09
◼
►
things I think you have a limited amount of attention you can take me either but
[TS]
01:10:13
◼
►
if you wanted to maybe you want to do something like you said like prompt them
[TS]
01:10:17
◼
►
want to sign up for an occasional newsletter yea or to follow your
[TS]
01:10:23
◼
►
companies or products account on Twitter Follow Best Rap want where you will
[TS]
01:10:29
◼
►
receive an occasional tips tricks news stuff like that and it would be
[TS]
01:10:35
◼
►
completely appropriate to to say under arrest per Twitter account
[TS]
01:10:40
◼
►
you know folks if you haven't done it yet now would be a great time to review
[TS]
01:10:44
◼
►
exactly and part of that too is that with an e-mail newsletter
[TS]
01:10:49
◼
►
you know you and I know the panic apps have always done this and I think
[TS]
01:10:52
◼
►
they've had a great success with a really cool you know the newsletters are
[TS]
01:10:56
◼
►
you know everything you think a panic newsletter would be funny and very well
[TS]
01:10:59
◼
►
designed it's like one time when you install like a new panic app for the
[TS]
01:11:04
◼
►
first time they show you a dialog box and it says something you know very
[TS]
01:11:08
◼
►
friendly and say hey we run a company newsletter occasional news and updates
[TS]
01:11:14
◼
►
and tips
[TS]
01:11:14
◼
►
it's not annoying we promise and you can unsubscribe anytime but it'd be great if
[TS]
01:11:20
◼
►
you signed up and you could put your email address and it hit a button and if
[TS]
01:11:23
◼
►
you don't want another button and then never ask you something for like Twitter
[TS]
01:11:28
◼
►
and then again if you want to in your newsletter or in your Twitter account
[TS]
01:11:31
◼
►
occasionally remind people to do to to maybe leave a review in the App Store
[TS]
01:11:36
◼
►
that's cool because if if they want to though do it if they don't they won't
[TS]
01:11:40
◼
►
and if they're annoyed they know how to make it stop
[TS]
01:11:42
◼
►
you know how to hit the unfollow button Twitter yeah whereas there is no way to
[TS]
01:11:47
◼
►
make these dialogues I think I think you're right that the the one-time thing
[TS]
01:11:52
◼
►
is I might consider it like slightly a slight like tarnish on a nap you know
[TS]
01:12:00
◼
►
but maybe not even that maybe I just accepted as the as the cost of doing
[TS]
01:12:05
◼
►
business but we all overlooked little things here and there in apps that bugs
[TS]
01:12:10
◼
►
you don't have to be things that are like intentionally trying to coerce into
[TS]
01:12:14
◼
►
doing something I really hate the fact that this button in always behave this
[TS]
01:12:21
◼
►
way when I click it and and then I think what you're onto here with the
[TS]
01:12:24
◼
►
identification in particular in this open source framework is collectively
[TS]
01:12:30
◼
►
when you magnify that out over so many apps doing the same thing and the sense
[TS]
01:12:34
◼
►
that they're all kind of collectively they've giving it the OK by all doing it
[TS]
01:12:42
◼
►
right it would be like what if you had this one really frustrating annoying
[TS]
01:12:45
◼
►
behavior of a nap and then they open source that and then suddenly all your
[TS]
01:12:49
◼
►
apps are behaving that way
[TS]
01:12:50
◼
►
me take a break here and do the third sponsor break and then there's a couple
[TS]
01:12:55
◼
►
more of a couple appointed I'm gonna make about these things mainly about
[TS]
01:13:00
◼
►
apples to apples from this but i wanna tell you about a longtime friend of the
[TS]
01:13:04
◼
►
show great great company in service mail room and they are 0 UT
[TS]
01:13:12
◼
►
mail route is a filtering service for email filters out spam filters out
[TS]
01:13:19
◼
►
viruses and you don't have to change your servers you just point your MX
[TS]
01:13:23
◼
►
records in mail route mail route cleans all of your incoming mail and enforce it
[TS]
01:13:28
◼
►
onto your regular your existing mail servers ninety percent of all email
[TS]
01:13:33
◼
►
traffic on the internet is spam and viruses a cesspool and it is also there
[TS]
01:13:40
◼
►
for probably about ninety percent of the work that your mail servers have to do a
[TS]
01:13:45
◼
►
lot of big companies you go to the mail route website and you know read their
[TS]
01:13:49
◼
►
information you can find case examples of companies that went from running five
[TS]
01:13:54
◼
►
six seven mail servers to just one after they switched the mail route because
[TS]
01:13:59
◼
►
mail route takes care of all the work that they mail servers are actually
[TS]
01:14:02
◼
►
doing which is filtering out the spam and viruses in the junk the actual good
[TS]
01:14:07
◼
►
ham is it's not that hard for you
[TS]
01:14:10
◼
►
one server to keep up with a big organization if you use a service like
[TS]
01:14:14
◼
►
mail route they have a really low false-positive rates super important
[TS]
01:14:18
◼
►
they have superb reliable up time and it's a hosted service in the cloud you
[TS]
01:14:23
◼
►
just sign up for it you don't have to install hardware you have to install
[TS]
01:14:26
◼
►
software just point your Amex records I really really easy really sane really
[TS]
01:14:31
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cool defaults but it's meant for nerds so they have API that you can program it
[TS]
01:14:38
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to your heart's desire so you can totally turn out you can customize
[TS]
01:14:42
◼
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everything all of its customizable and you can get a free trial this is amazing
[TS]
01:14:49
◼
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you get a free trial with no credit cards so you want to try it on and see
[TS]
01:14:52
◼
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if it as easy to use and as powerful as as I'm telling you and they'll tell you
[TS]
01:14:58
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at the website you could try it for free
[TS]
01:15:00
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where do you go to find out more go to their website mail route dot net / the
[TS]
01:15:07
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talk show and that that slashed the talk show at the end will let them know
[TS]
01:15:11
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you're coming from the show
[TS]
01:15:12
◼
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now route dotnet / the talk show and the reason I know this is a reason that
[TS]
01:15:16
◼
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they've been back sponsoring the show is that an awful lot of listeners of the
[TS]
01:15:22
◼
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show have signed up for it and been really really happy with it cause I know
[TS]
01:15:25
◼
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there's just the audience that shows a lot of people out there you know where
[TS]
01:15:29
◼
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the system admins for their company or organization if you've been thinking
[TS]
01:15:32
◼
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about it trust me check it out it really works so the last thing I wanted to say
[TS]
01:15:39
◼
►
about this is apples role and not just in approving the absurd doing this but
[TS]
01:15:43
◼
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in a way that the App Store is currently configured and one of the things a lot
[TS]
01:15:49
◼
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of people jumped on this on in the Twitter conversation an awful lot of
[TS]
01:15:52
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people are saying what I i think i agree with two which is that there's a big
[TS]
01:15:57
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difference between asking the user once and asking them over and over again and
[TS]
01:16:01
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it's that once every version that was annoying but immediately then there were
[TS]
01:16:05
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people defending it because the way the App Store is set up it's only the
[TS]
01:16:09
◼
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current version of the app whose reviews are counted to make the average rating
[TS]
01:16:16
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so like if you had really good reviews a year ago but now you've had two versions
[TS]
01:16:21
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sense and not some bad reviews just you don't have that many reviews they don't
[TS]
01:16:26
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show up in the faultless and that people base their like should I download it or
[TS]
01:16:31
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decisions on how already be that as it may that is not the user's problem
[TS]
01:16:39
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that's right it just isn't you know and it's like i don't know
[TS]
01:16:48
◼
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it should be fixed I think there's gotta be a better way to do it I mean there's
[TS]
01:16:51
◼
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a lot of people who are you know time goes on her kind of any app story gets
[TS]
01:16:57
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you know that its discovery is definitely it's always been a problem in
[TS]
01:17:00
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the App Store right where the best apps don't necessarily filter to the top
[TS]
01:17:05
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Twitter client is a perfect example where like if you search the App Store
[TS]
01:17:09
◼
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for Twitter you don't get a listing of the best Twitter client you do get
[TS]
01:17:13
◼
►
twitter.com official Twitter client early on but like apps like Twitterrific
[TS]
01:17:17
◼
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and tweet but depending on the day and what's going on with Apple's indexes
[TS]
01:17:22
◼
►
don't show up you get a whole bunch of junk underneath the official Twitter
[TS]
01:17:25
◼
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client whereas I think you know in a world where the App Store works
[TS]
01:17:30
◼
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according to Apple's ideals where the bet you know Apple's you know stuff is
[TS]
01:17:34
◼
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always been about the best you know what's the best quality apps like tweet
[TS]
01:17:38
◼
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baden Twitterrific should be at the top of them and what's worse is that they
[TS]
01:17:43
◼
►
have apparently been punished for this practice of starting releasing a new
[TS]
01:17:50
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release with a new skill and SKU code on the App Store which is itself a
[TS]
01:17:56
◼
►
workaround to you know the lack of a paid upgrade system where people
[TS]
01:18:01
◼
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developers would like to ideally hold on to their their sort of like notoriety in
[TS]
01:18:07
◼
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their reputation and the store for a particular app but to get paid again
[TS]
01:18:12
◼
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they either have to light jump through some weird hoops to turn their upgrade
[TS]
01:18:18
◼
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into an ala carte in-app purchase or they have to make an all-new skew and
[TS]
01:18:24
◼
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then they start at the bottom
[TS]
01:18:27
◼
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literally like I mean suddenly at somebody mentioned I think it was maybe
[TS]
01:18:30
◼
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David Barnard cuz he's always always real you know I think productively
[TS]
01:18:35
◼
►
critical about the search issue he said you know tweet pot went from like number
[TS]
01:18:41
◼
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one or number two in those results to off the off the page fold so yeah
[TS]
01:18:48
◼
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Apple's role it so it's one of those things where you know it's always been
[TS]
01:18:54
◼
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easy for us who are Big Apple fans and we appreciate so much that Apple doesn't
[TS]
01:18:58
◼
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always easy for us to say like oh this 16 would fix everything for this is what
[TS]
01:19:02
◼
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they should do it this is why is this also screwed up and of course we have to
[TS]
01:19:07
◼
►
take a step back and realize that when you consider that for any one of these
[TS]
01:19:12
◼
►
little things we can pinpoint there are actually dozens or hundreds of things
[TS]
01:19:15
◼
►
that could probably be improved its easier than to at least be empathetic to
[TS]
01:19:21
◼
►
how it's not perfect it is effectively the the similarity that keeps we've
[TS]
01:19:28
◼
►
mentioned it during the show yet but this whole practice of asking for the
[TS]
01:19:32
◼
►
reviews it reeks of SEO search engine optimization which is largely in my
[TS]
01:19:41
◼
►
opinion and always has been
[TS]
01:19:43
◼
►
ways to take advantage of search engines you know it's it's you know whatever
[TS]
01:19:49
◼
►
techniques of work it's not about truly deserving top spots it's how to get the
[TS]
01:19:55
◼
►
top spot whether you deserve it or not right and that's you know it's become a
[TS]
01:20:00
◼
►
dirty word and people you know other than marketing scumbags people to hear
[TS]
01:20:06
◼
►
as CEO and they think bad bad practices and annoying cheats well that's you know
[TS]
01:20:12
◼
►
I hate to say it that's what this rating thing is it's like you know even if it
[TS]
01:20:16
◼
►
works it's it's that shouldn't be held works you're taking advantage of
[TS]
01:20:20
◼
►
relatively poorer ranking system yeah you know something else is came to mind
[TS]
01:20:29
◼
►
is another one of the Twitter like things that got kinda got to me a little
[TS]
01:20:34
◼
►
bit because of course it's close to home and it's a personal allegation but there
[TS]
01:20:38
◼
►
was a not so subtle suggestion that for me to criticize developers who are doing
[TS]
01:20:45
◼
►
this it's a situation where my privileges is is should be called into
[TS]
01:20:53
◼
►
question where meaning that it's easy for me to take the high road or you know
[TS]
01:21:01
◼
►
to proclaim that developers should or shouldn't do these things because
[TS]
01:21:07
◼
►
implying that you know even with my modest you know say Twitter and blog
[TS]
01:21:11
◼
►
audience and podcast audience that I have this huge upper hand in marketing
[TS]
01:21:15
◼
►
my apps such that I wouldn't need to use these kinds of marketing techniques and
[TS]
01:21:21
◼
►
I thought that was particularly interesting because this was based in a
[TS]
01:21:28
◼
►
post that you had written because I was because people could as easily if not
[TS]
01:21:35
◼
►
more forcefully make that allegation about you with
[TS]
01:21:40
◼
►
Vesper yeah I definitely got that I mean to the couple people with infective
[TS]
01:21:45
◼
►
developers defending their use of it in their apps why wouldn't have to do it in
[TS]
01:21:49
◼
►
my app be there if I could get a link on during fireball from my appt right as
[TS]
01:21:53
◼
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often as Vesper does and I don't know what to say to that
[TS]
01:21:56
◼
►
here's what I have to say to it is these people are overlooking how difficult it
[TS]
01:22:03
◼
►
is to market and 222 market absence to make apps profitable and successful even
[TS]
01:22:11
◼
►
if you do have the luck of an audience of starting with some kind of yeah it's
[TS]
01:22:17
◼
►
this is this you know not to I don't insult these people per se but they have
[TS]
01:22:24
◼
►
a misunderstanding of the whole system and it's better to have an audience than
[TS]
01:22:34
◼
►
not it's better to be the Omni group and already have tens of thousands of happy
[TS]
01:22:39
◼
►
users when you're launching a brand new version 1.0 app that nobody's had before
[TS]
01:22:44
◼
►
you know it better to be panic than not you know tend to be unheard of software
[TS]
01:22:50
◼
►
developer but that does not make it easy
[TS]
01:22:55
◼
►
panic or the Omni group or anybody else to launch a 1.0 and and get it to stick
[TS]
01:23:01
◼
►
more than just on the first day we do get an ice pick it it's easy to get a
[TS]
01:23:06
◼
►
nice bike on the first day if you're known it is it is not have that much
[TS]
01:23:10
◼
►
bearing on what happens ya week or a month or two months or six months later
[TS]
01:23:15
◼
►
eventually doesn't take very long for water to reach its own level that the
[TS]
01:23:19
◼
►
app becomes as popular as it should be whoever you started out and then we get
[TS]
01:23:23
◼
►
back to us Mueller's baby Raptis sucks and you know those of us with some kind
[TS]
01:23:28
◼
►
of built-in audience if we're struggling to sell the appt at some point we can
[TS]
01:23:33
◼
►
choose to take stock and whether the app needs to be improved a lot of times a
[TS]
01:23:39
◼
►
nap just needs to exist for a number of years before it has like the the
[TS]
01:23:45
◼
►
refinement in the future base and share to be successful
[TS]
01:23:50
◼
►
gus is pretty good example cuz I'll bet that that's sort of what happened when I
[TS]
01:23:53
◼
►
don't know exactly how the sales chart for a corner has been but I you know I
[TS]
01:23:58
◼
►
think when acorn first shipped it was very interesting because it's been so
[TS]
01:24:03
◼
►
many years where everybody was like how come there's no India image editors and
[TS]
01:24:06
◼
►
then all of a sudden there were a couple of corners one and had some interesting
[TS]
01:24:10
◼
►
design and interface and features but it's such a huge you know you know
[TS]
01:24:16
◼
►
you're competing against Photoshop you know when you've got a lot of you know I
[TS]
01:24:21
◼
►
think it's to cooperate going to have a minimum feature set that was like you
[TS]
01:24:25
◼
►
know what this is totally feasible yeah
[TS]
01:24:29
◼
►
and and and one other quick thought that comes to mind is all of these people who
[TS]
01:24:33
◼
►
are sort of like comforting themselves I think with maybe for the behavior of
[TS]
01:24:39
◼
►
their Apple for the absence of comforting fact that these tactics are
[TS]
01:24:44
◼
►
being used because it's somehow necessary or because it's you know it's
[TS]
01:24:47
◼
►
the leg up that they need to offset that lack of an existing audience or the lack
[TS]
01:24:53
◼
►
of existing success it's it just strikes me as totally opposite from the mindset
[TS]
01:25:00
◼
►
you need to have if you actually want to be successful because by adopting these
[TS]
01:25:05
◼
►
like follow the herd tactics it's the exact mindset that prevents you from
[TS]
01:25:11
◼
►
having those like dade noticeably different you know you know if you look
[TS]
01:25:17
◼
►
at some companies are you like panic for example to keep coming up obviously we
[TS]
01:25:20
◼
►
love them but you know they distinguish themselves often by doing things that no
[TS]
01:25:26
◼
►
other company does and it's not by assuming that because everybody else has
[TS]
01:25:33
◼
►
a nag nag we're like dialogue in their app that that's the way to do it and I
[TS]
01:25:39
◼
►
think of these people thinking that if they're so convinced that the way to
[TS]
01:25:44
◼
►
succeed in the software business is to adopt whatever like you know I'm being a
[TS]
01:25:49
◼
►
little dramatic but whatever bottom-feeding tactics everybody else is
[TS]
01:25:53
◼
►
using the Nexus like symptom that they're setting themselves up for that
[TS]
01:25:59
◼
►
kind of that kind of mentality in general like well it's good enough for
[TS]
01:26:03
◼
►
everybody else on the App Store and you don't get successful and popular and
[TS]
01:26:07
◼
►
beloved by trying to be only as good as everything else on the App Store is that
[TS]
01:26:16
◼
►
I had to get up on my how hard I try I had always have you on the show to get a
[TS]
01:26:22
◼
►
bite your lips on in my 10 gallon hat its new on I think bottom line
[TS]
01:26:31
◼
►
take away I think if there's anything everybody could take away from this if
[TS]
01:26:34
◼
►
there's a way that we could that that that raising this into an issue that
[TS]
01:26:38
◼
►
we're being discussed is this something that that
[TS]
01:26:41
◼
►
change that comes of this my hope would be that it would be to make this these
[TS]
01:26:46
◼
►
dialogues a when you hit no thanks you never see it again
[TS]
01:26:51
◼
►
any version regardless of all of the arguments that that you know the App
[TS]
01:26:56
◼
►
Store wants that cause let's face it people are not what do you do you really
[TS]
01:27:00
◼
►
as a developer if you're out there and you're on the fence in your thinking you
[TS]
01:27:05
◼
►
know your app does this
[TS]
01:27:06
◼
►
you're listening to the show I hope we've convinced you at least that it
[TS]
01:27:09
◼
►
doesn't make any sense to ask people to do it over and over again do you really
[TS]
01:27:13
◼
►
think that they're going to leave multiple reviews I think they are John I
[TS]
01:27:18
◼
►
think that that's I think that let's say you got 10,000 users I think they're
[TS]
01:27:25
◼
►
counting on the fact that by annoying 10,000 people five to 10 of those people
[TS]
01:27:32
◼
►
will push the button and go review I know I don't know what the numbers are
[TS]
01:27:37
◼
►
but if you think about it that way you don't need to hit that many people need
[TS]
01:27:42
◼
►
to hit that big of a percentage for it to make an impact and i think
[TS]
01:27:46
◼
►
unfortunately that's just another another another case for punishing the
[TS]
01:27:52
◼
►
bulk of your users when you know only a small tiny fraction of them is needed to
[TS]
01:27:57
◼
►
give you the results you want I also think that Apple should seriously
[TS]
01:28:02
◼
►
considered banning it and I think the fact that there that as we talked about
[TS]
01:28:08
◼
►
a few minutes ago that developed some developers are doing the even more
[TS]
01:28:12
◼
►
questionable practice of trying to figure out first whether you're gonna
[TS]
01:28:16
◼
►
leave before five star review and only then for adding you on if you're going
[TS]
01:28:22
◼
►
to allow in general I'm not sure how you would how you would ban just that even
[TS]
01:28:27
◼
►
though that is to me clearly gaming the reviews it's almost as bad it's only you
[TS]
01:28:32
◼
►
know it's only a hair short of using those can be paid services that that
[TS]
01:28:38
◼
►
leave made up reviews right and it sort of feels like the kind of thing where
[TS]
01:28:44
◼
►
Apple could included in the whole genre of prohibitions against like acting like
[TS]
01:28:49
◼
►
the App Store or acting like right like the springboard or whatever
[TS]
01:28:53
◼
►
getting into Apple's business reviews should be you know in theory should be
[TS]
01:28:58
◼
►
organic and you know you may be prompted by things that are outside the Apple
[TS]
01:29:03
◼
►
tech support email or something like that no one positive thing I think that
[TS]
01:29:10
◼
►
came out of this is there has been a little bit of a kind of grassroots call
[TS]
01:29:15
◼
►
for voluntary rating of apps that you love and I think that's great that will
[TS]
01:29:22
◼
►
offset to some extent that tiny percentage I think of your readers have
[TS]
01:29:27
◼
►
gone out and taking your advice literally but it also reminds me that
[TS]
01:29:32
◼
►
you know there are there are a few in my mind there may be a high level three
[TS]
01:29:37
◼
►
different approaches to solving this problem the approach that many
[TS]
01:29:40
◼
►
developers are taking now to coerce users into raiding the approach we wish
[TS]
01:29:45
◼
►
would happen which is apple with systematically repair the review system
[TS]
01:29:49
◼
►
in some important ways and then there's another option which is somebody putting
[TS]
01:29:56
◼
►
together some system whereby people
[TS]
01:29:56
◼
►
together some system whereby people
[TS]
01:30:00
◼
►
broken kind of take pride or ownership of their ratings of apps some kind of
[TS]
01:30:06
◼
►
system the game of fires ratings in a way that users would want to go you know
[TS]
01:30:14
◼
►
show off what they like and share their reviews the example that comes to mind
[TS]
01:30:19
◼
►
is I think some people out there
[TS]
01:30:21
◼
►
developers in particular you are more likely now to report radar bugs to Apple
[TS]
01:30:26
◼
►
because of this open radar site where you can say look folks I did my part and
[TS]
01:30:32
◼
►
whether Apple ignores my suggestion or heeds it I reported the bug and I can
[TS]
01:30:39
◼
►
imagine some system existing outside of the control of developers or Apple that
[TS]
01:30:45
◼
►
would encourage users to sort of show their there and maybe this would be
[TS]
01:30:52
◼
►
gaming and inappropriately have nobody expect if it were framed towards showing
[TS]
01:30:56
◼
►
your love for the apps that you love I think that could be something I think
[TS]
01:31:01
◼
►
that could affect you know the same kind of results that the people the
[TS]
01:31:07
◼
►
developers are looking for without being so disrespectful of the user's
[TS]
01:31:11
◼
►
interrupting them yep that's exactly and if you i mean the funny thing is a lot
[TS]
01:31:16
◼
►
of these users will be happy to give five or ten minutes of their time
[TS]
01:31:21
◼
►
voluntarily in service of the developer but are outraged to have to give ten
[TS]
01:31:27
◼
►
seconds involuntarily right because it's not just the ten seconds it's the
[TS]
01:31:30
◼
►
interruption and it's like the cartoons you know there's a bunch of made the
[TS]
01:31:33
◼
►
rounds but like you know why it's bad to interrupt a programmer and it's you know
[TS]
01:31:38
◼
►
it's you may only be taking two seconds other time but you're effectively like
[TS]
01:31:43
◼
►
popping bubble that has taken a while to build up to get their head around the
[TS]
01:31:48
◼
►
problem you know and like you said you know right at the beginning that
[TS]
01:31:53
◼
►
the whole reason that they're in the app in the first place is to do whatever it
[TS]
01:31:56
◼
►
is the apt us let you take a picture let you read your tweets are let you play
[TS]
01:32:03
◼
►
again which is which is why is especially terrible misbehavior on
[TS]
01:32:10
◼
►
mobile devices because the whole thing about the time you spend in a mobile app
[TS]
01:32:14
◼
►
so much shorter than I like a desktop app rates are interrupting is not much
[TS]
01:32:18
◼
►
more egregious
[TS]
01:32:20
◼
►
exactly well where can people find out more from you damn well what do you want
[TS]
01:32:24
◼
►
to send people well I'm dad Daniel punk ass on Twitter and I have a blog at
[TS]
01:32:30
◼
►
splitting dot org and my software is wonderful and you should read it please
[TS]
01:32:35
◼
►
take a moment now stop this podcast go directly to iTunes App Store and make my
[TS]
01:32:41
◼
►
software mars that it is that it is on the Mac App Store and on my site at red
[TS]
01:32:46
◼
►
dashed weather.com and don't forget to rape the talk show in the pod has forgot
[TS]
01:32:52
◼
►
to ask them to pause the podcast near Plaza right now before we finish is only
[TS]
01:32:57
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a few seconds of deposit go to the App Store and give it a rating way way way
[TS]
01:33:01
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way way way we first of all to yourself am I going to rate the show for stars or
[TS]
01:33:05
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five stars and if it's less than 4 don't post the podcast
[TS]
01:33:10
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did not proceed directly to the iTunes Store
[TS]