The Talk Show

76: Here`s a Frickin` Pipe Dream


00:00:00   a question for you never even occurred [TS]

00:00:01   to me until I so I think a couple weeks [TS]

00:00:05   ago Africa who was down ripple or [TS]

00:00:07   somebody you know and I our little [TS]

00:00:09   circle somebody tweeted something or [TS]

00:00:11   link to it like dude you keep orange [TS]

00:00:12   juice in your house and I thought that [TS]

00:00:15   was universal I grew up my family we [TS]

00:00:17   always had our shoes [TS]

00:00:18   alright yeah i can't i'm not important [TS]

00:00:22   if I don't have my glass of orange juice [TS]

00:00:24   in the morning you know not today can't [TS]

00:00:26   start right I temple [TS]

00:00:28   yeah to me it's more important than [TS]

00:00:29   coffee because it's a I could go out and [TS]

00:00:32   get a coffee [TS]

00:00:33   like if I if we run out orange juice [TS]

00:00:35   that is to me it's like a regular I i [TS]

00:00:37   will just immediately put on a coat and [TS]

00:00:39   go go buy a jug orange juice and I'll [TS]

00:00:41   come back in the house and amy will be [TS]

00:00:43   like one you tell me you're going to [TS]

00:00:44   store i have a whole list of shit that I [TS]

00:00:46   mean I DIY don't know about that stuff [TS]

00:00:48   but i need orange right Angela Merkel [TS]

00:00:51   emergencies must be dealt with right and [TS]

00:00:55   I'll tell you what and growing up at we [TS]

00:00:57   did not have I mean my parents weren't [TS]

00:01:00   you know like I didn't have like a super [TS]

00:01:03   expensive sneakers sometimes we buy [TS]

00:01:05   store brand soda pop or something like [TS]

00:01:08   that we don't have a lot of soda but [TS]

00:01:09   yeah if we did we would but I tell you [TS]

00:01:12   what one thing my parents have never I [TS]

00:01:15   mean this is from the earliest aids i [TS]

00:01:16   can remember onward have never cheated [TS]

00:01:19   on is orange juice always not from [TS]

00:01:23   concentrate [TS]

00:01:24   oh we my mom used to make this stuff [TS]

00:01:26   from concentrate and and you know that [TS]

00:01:28   was ok but you know we got the real [TS]

00:01:32   stuff i tell i take it back when I was [TS]

00:01:34   really little I mean we're talking in [TS]

00:01:36   the seventies we did we had to throw yet [TS]

00:01:38   you buy frozen orange juice in a and I [TS]

00:01:40   can and then you [TS]

00:01:42   you don reconstituted yourself right [TS]

00:01:44   that and yeah you pull it out of the [TS]

00:01:46   freezer and crack it open and right but [TS]

00:01:49   I had that we had to wait for to kind of [TS]

00:01:51   dissolve and melt and everything we can [TS]

00:01:53   get up you know that that was added to [TS]

00:01:57   you you know the emergency of being out [TS]

00:01:58   of orange juice right yeah the Terran [TS]

00:02:00   wait for the stuff to melt and [TS]

00:02:02   eventually ok we can have artists use my [TS]

00:02:04   help I i love orange juice but i just [TS]

00:02:08   also here's the reason i thought about [TS]

00:02:09   it is a i bought the about the Florida's [TS]

00:02:13   natural [TS]

00:02:13   brand here i'm enjoying some as as we [TS]

00:02:17   record to show it occurs to me though [TS]

00:02:19   all the orange juice i buy is from [TS]

00:02:21   Florida but you live in orange county [TS]

00:02:24   california right right and so when you [TS]

00:02:26   buy our shoes at the supermarket it [TS]

00:02:28   doesn't come from Florida does it [TS]

00:02:30   it used to not come from Florida but a [TS]

00:02:33   orange county right now you're you're [TS]

00:02:35   hard-pressed to find an orange tree and [TS]

00:02:37   in this county anymore until all the the [TS]

00:02:41   orange groves have been torn down and [TS]

00:02:44   replaced with housing really yeah it's a [TS]

00:02:49   there are there are as you go in land [TS]

00:02:52   you know get away from the beach a bit [TS]

00:02:55   yeah there's there's still a lot of [TS]

00:02:57   organ not not enough to produces [TS]

00:03:00   significant I don't think so i've seen a [TS]

00:03:01   lot of the stuff that we get is it says [TS]

00:03:05   you know from Florida oranges arm [TS]

00:03:08   yeah it's not is not picking industry in [TS]

00:03:11   California it once was [TS]

00:03:12   this is does it take is going up it was [TS]

00:03:14   that way doesn't touch a nerve a little [TS]

00:03:16   bit yeah I mean you know growing up as a [TS]

00:03:19   kid we used to have orange groves were [TS]

00:03:22   perfect place that wars right right now [TS]

00:03:25   there's also two rotten oranges lying on [TS]

00:03:27   the ground cover you can take you can [TS]

00:03:31   take cover and there's unlimited amma [TS]

00:03:32   exactly it on its side and then and you [TS]

00:03:35   know there's rows and rows and rows of [TS]

00:03:37   these trees it was just you know we [TS]

00:03:38   could spend hours on the orange groves [TS]

00:03:40   you know you could probably cheating is [TS]

00:03:42   cheating like look over the top and not [TS]

00:03:44   not it you know 86 or whatever parts [TS]

00:03:50   so yeah I wasn't already so I died i'm [TS]

00:03:54   not i'm totally ignorant about orange [TS]

00:03:56   juice around the world like like like i [TS]

00:03:59   dunno i know that Europe is in Europe [TS]

00:04:01   it's not a big thing because when I've [TS]

00:04:02   been to Europe the orange juice is [TS]

00:04:04   horrible [TS]

00:04:05   I mean it's just terrible and like what [TS]

00:04:07   I've a one-time for the whole conference [TS]

00:04:11   they put us up instead of a hotel we [TS]

00:04:13   stayed in a little rental house because [TS]

00:04:15   we brought Jonas with this for you know [TS]

00:04:17   most of the week and so we do you know [TS]

00:04:18   got to like live in dublin and it was [TS]

00:04:21   great you know you could just sort of [TS]

00:04:23   see what it's like when we went grocery [TS]

00:04:24   shopping and stuff and it's like the [TS]

00:04:25   orange juice there's just it's [TS]

00:04:26   horrendous [TS]

00:04:27   it's not like not a thing where i was [TS]

00:04:30   living in Italy it the orange juice [TS]

00:04:34   wasn't great but they could you know [TS]

00:04:37   they got you know there's lots of [TS]

00:04:38   oranges grow in Sicily so you know they [TS]

00:04:40   are just coming up in the south and [TS]

00:04:42   basically the sillies got weather like [TS]

00:04:44   here in Southern California or in [TS]

00:04:46   florida right it's it's utterly it's [TS]

00:04:48   warm it's perfect for oranges [TS]

00:04:50   yeah um but they also had the thing [TS]

00:04:52   called well they did great produce to [TS]

00:04:56   which I like great features not as much [TS]

00:05:00   as I like orange juice but they also had [TS]

00:05:02   connectors like your apricot factor and [TS]

00:05:05   stuff like that which was awesome right [TS]

00:05:07   so it it was different [TS]

00:05:10   direct yeah a Sicilian blood orange haha [TS]

00:05:13   yeah that is never yeah yeah so my my [TS]

00:05:18   favorite bar here that the place I never [TS]

00:05:20   shut up about on twitter Hopsin [TS]

00:05:22   laundromat [TS]

00:05:23   I yeah seasonally because it's their [TS]

00:05:25   dare they only get them when they're [TS]

00:05:27   fresh is they have a Sicilian blood [TS]

00:05:29   orange yeah screw driver and it is and [TS]

00:05:33   it might be the greatest it might be the [TS]

00:05:35   best cocktail I've ever had its yeah the [TS]

00:05:38   first time you get so he says I and I [TS]

00:05:40   gotta try blood oranges on how much [TS]

00:05:42   better could it be you know really it's [TS]

00:05:43   you know it's an orange right well yes a [TS]

00:05:45   little different color on all my god is [TS]

00:05:48   your thoughts up its it you know what [TS]

00:05:50   it's almost like it should have a [TS]

00:05:52   different name like class [TS]

00:05:54   yeah it's like it's like it the [TS]

00:05:55   difference between a grapefruit and [TS]

00:05:57   orange yeah I was is Allah right it is [TS]

00:06:01   it is almost it's almost does it deserve [TS]

00:06:04   just by calling it a blood orange and [TS]

00:06:05   it's kind of stupid it's kind of stupid [TS]

00:06:07   thing because it's called an orange [TS]

00:06:08   because it's orange [TS]

00:06:09   you know ya at the this is interesting [TS]

00:06:14   the city that I used to live in Italy [TS]

00:06:17   have this battle was here just before [TS]

00:06:18   carnival but you know before Lent and [TS]

00:06:24   they basically truck a don't have [TS]

00:06:29   truckloads of blood oranges come up from [TS]

00:06:31   Sicily i have a big-ass orange fight and [TS]

00:06:34   there's these guys and carts that are [TS]

00:06:36   throwing oranges down at the guys on the [TS]

00:06:38   standing on the street and these guys in [TS]

00:06:40   the streets that throwing oranges up at [TS]

00:06:41   the guys in the cart and they drop these [TS]

00:06:44   cards around through the city and go for [TS]

00:06:48   you know two or three days since this [TS]

00:06:50   you know these different teams are [TS]

00:06:53   fighting again she said on this orange [TS]

00:06:55   fight and you're throwing all these [TS]

00:06:56   delicious blood oranges or happened it's [TS]

00:07:00   like yeah kinda like to eat some of [TS]

00:07:03   those of course the course you do it [TS]

00:07:05   quite a few of them but you know you [TS]

00:07:06   definitely get your fill that they are [TS]

00:07:08   totally different [TS]

00:07:09   yeah just delicious absolutely i would i [TS]

00:07:12   would say bottom line from this entire [TS]

00:07:14   parenthetical preamble is anybody out [TS]

00:07:17   there is never had a blood orange [TS]

00:07:18   especially i think is Sicilian blood [TS]

00:07:20   orange but never never had one and [TS]

00:07:23   always that adds just a different [TS]

00:07:24   colored orange you do you really gotta [TS]

00:07:25   try yeah yeah definitely [TS]

00:07:30   wearables that's what I want to talk to [TS]

00:07:33   hear ya [TS]

00:07:34   and it's funny because i was thinking [TS]

00:07:36   about it anyway because you wrote a [TS]

00:07:37   piece on furbo forebode org your weblog [TS]

00:07:44   about you know apple and you know apples [TS]

00:07:50   rumored entry into this field and then [TS]

00:07:52   it just so happens i guess yesterday was [TS]

00:07:54   yesterday or monday that the google [TS]

00:07:56   announced the android wear [TS]

00:07:58   yeah yesterday yeah I had to get that [TS]

00:08:02   thing up i mean i've been thinking about [TS]

00:08:03   this for a long time and you know ever [TS]

00:08:06   since they started here about it [TS]

00:08:09   the d11 tim cook made drop some mentions [TS]

00:08:11   of it you know they've hired some people [TS]

00:08:13   and you haven't [TS]

00:08:15   and it's it's ivy on my timing was [TS]

00:08:18   awesome forces unit where thing is [TS]

00:08:20   concerned but I was like this is going [TS]

00:08:23   to happen sooner than rather than later [TS]

00:08:26   i need to get this up been out there and [TS]

00:08:28   we're gonna speak with the house on this [TS]

00:08:31   podcast so i would say this one is one [TS]

00:08:32   of those moments on the podcast where i [TS]

00:08:35   would recommend to you as a listener if [TS]

00:08:37   you've got time now if you're driving a [TS]

00:08:39   car don't stop don't try to read article [TS]

00:08:41   just we'll just keep going really well [TS]

00:08:44   but if you're late they take a car plate [TS]

00:08:47   can read it to him if you can pause the [TS]

00:08:49   show and go read just go to forebode [TS]

00:08:52   Oregon and it's just as wearing Apple [TS]

00:08:55   you google it and read it and then and [TS]

00:08:59   then the rest of the show be more like [TS]

00:09:00   commentary on it and spoiling it for you [TS]

00:09:03   but because you make a lot of good [TS]

00:09:04   points i actually have like a draft of a [TS]

00:09:07   piece i still might write it but sort of [TS]

00:09:10   like how i wrote about the tablet before [TS]

00:09:13   Apple came out with the ipad we even [TS]

00:09:15   knew it is called like a witch was a [TS]

00:09:18   loong mike months long-simmering thing [TS]

00:09:21   you know that eventually congealed into [TS]

00:09:22   an article III have something like that [TS]

00:09:25   about this to one of the reasons I wrote [TS]

00:09:27   is hoping that you would would spur you [TS]

00:09:30   on a little bit um to get that get your [TS]

00:09:32   thoughts out as well as I know you've [TS]

00:09:35   been thinking about it as well I mean [TS]

00:09:36   every time you write something I'm doing [TS]

00:09:37   fireball about those ugly-ass watches [TS]

00:09:40   the right are coming out it's like okay [TS]

00:09:42   he's thinking come I don't know if you [TS]

00:09:45   thinking the same thing I am but well a [TS]

00:09:47   lot of it obviously some thought there [TS]

00:09:49   and a lot of it i am and part of it too [TS]

00:09:51   I like this too because it's not like [TS]

00:09:53   I've got one key idea like oh I've got [TS]

00:09:57   this one light bulb that went off in my [TS]

00:10:00   head and it's a precious fun i can't [TS]

00:10:02   wait to put in an article and I hope [TS]

00:10:04   nobody spoils it by you're thinking of [TS]

00:10:06   the same thing and beating me to it it's [TS]

00:10:08   not that sort of thing like this is [TS]

00:10:09   actually like I'm so glad you wrote this [TS]

00:10:12   because it like crosses off a whole [TS]

00:10:14   bunch of the little detail that's and [TS]

00:10:16   yeah that's what I when I started [TS]

00:10:17   writing it it's like okay there's all [TS]

00:10:19   these different aspects to it it's like [TS]

00:10:21   you can't it's really hard to [TS]

00:10:23   crystallize that thought like you're you [TS]

00:10:25   know you're saying and I just that one [TS]

00:10:26   little insight arts like there [TS]

00:10:28   the whole bunch of things that [TS]

00:10:30   contribute to this notion of you know [TS]

00:10:33   what I mean to wear a computer [TS]

00:10:36   yeah yeah you could almost draw it split [TS]

00:10:40   in half in terms of like this the stuff [TS]

00:10:42   this week we're on the one hand there's [TS]

00:10:45   specifically what about a computerized [TS]

00:10:48   watch and I'm not going to use the word [TS]

00:10:50   SmartWatch well maybe I should but I you [TS]

00:10:54   know what do we got our will [TS]

00:10:55   what if you have a little computer type [TS]

00:10:57   thing on your wrist and it's tells the [TS]

00:10:58   time and that which is a whole argument [TS]

00:11:01   right that's a whole thing and then [TS]

00:11:03   they're separate one which you cover is [TS]

00:11:06   what if you just zoom back a little bit [TS]

00:11:08   and you just think what if it's not a [TS]

00:11:10   watch right what if it isn't it may not [TS]

00:11:12   even be on the wrist like wearables is a [TS]

00:11:14   much better catch all [TS]

00:11:17   yeah but as specifically like some of [TS]

00:11:20   the things that I've been thinking about [TS]

00:11:21   with watch in particular maybe i've [TS]

00:11:23   mentioned these on past shows but [TS]

00:11:25   there's so many little things like it [TS]

00:11:28   for one thing it has to be a at least as [TS]

00:11:30   good watches a regular watch like a real [TS]

00:11:32   watch right like even you know you don't [TS]

00:11:35   have to you know spend a lot of money [TS]

00:11:36   and even if you just go and anime season [TS]

00:11:38   by a fossil watch for thirty dollars or [TS]

00:11:41   you know a Timex I you know for for 25 [TS]

00:11:46   bucks or something like that it has to [TS]

00:11:47   be has to be at least as good as that [TS]

00:11:49   right just for telling the time it is [TS]

00:11:52   good if you're going to call it a watch [TS]

00:11:53   right a lot a lot of these cheaper [TS]

00:11:55   watches look pretty good too right you [TS]

00:11:56   know absolutely no they got it down to a [TS]

00:12:00   science [TS]

00:12:00   well actually I think they have to [TS]

00:12:02   because it's yeah it's it's such a [TS]

00:12:08   long-standing product category and [TS]

00:12:13   people have such associations with it [TS]

00:12:15   and so much ground has been covered by [TS]

00:12:18   classic watch designs that you know [TS]

00:12:20   there-there's even you know even in the [TS]

00:12:23   the mass-market like I said thirty forty [TS]

00:12:26   fifty dollar watch range there's so much [TS]

00:12:29   competition and everybody has these [TS]

00:12:32   ideas of what a good watch looks like [TS]

00:12:34   that and you know an ugly watch is just [TS]

00:12:38   and it's never gonna sell even at any [TS]

00:12:40   price point [TS]

00:12:41   mhm [TS]

00:12:41   which is not to say that everybody you [TS]

00:12:43   know that there's not a wide range of [TS]

00:12:45   designs and that you know what one [TS]

00:12:47   person considers a good-looking watch is [TS]

00:12:50   anything at all like what another person [TS]

00:12:52   does which is also partly what makes [TS]

00:12:54   this field so complicated right into it [TS]

00:12:59   well that's where the whole fashion and [TS]

00:13:01   write it comes in right it's like you [TS]

00:13:03   know you take a company like swatch [TS]

00:13:05   right they don't eat how many models of [TS]

00:13:09   Swat are there i don't know that you [TS]

00:13:11   know it's it's gotta be thousands maybe [TS]

00:13:13   tens of thousands and I think models i [TS]

00:13:15   think that they're all they look [TS]

00:13:17   different they all have a little certain [TS]

00:13:19   thing about them active i would bet they [TS]

00:13:22   probably have like hundreds but yes you [TS]

00:13:24   know in terms of like if you bought one [TS]

00:13:27   of every swatch brandwatch from the last [TS]

00:13:30   20 or 30 years it gets almost Bob that [TS]

00:13:33   it's thousand yeah yeah exactly and and [TS]

00:13:36   the reason that they're able to continue [TS]

00:13:38   doing that is because they're constantly [TS]

00:13:40   modifying the design right there it's [TS]

00:13:42   there some fashion element to it i mean [TS]

00:13:44   i can tell you that it is watching by [TS]

00:13:46   today doesn't look like its watching [TS]

00:13:47   bought in the eighties right absolutely [TS]

00:13:49   you know that storage swatches a big [TS]

00:13:53   conglomerate and they actually I forget [TS]

00:13:54   they want a couple of brands but the one [TS]

00:13:56   big brand that they own is omega man [TS]

00:14:00   yeah yeah yeahs that they would they [TS]

00:14:03   were spin-off a of you know one of those [TS]

00:14:07   traditional watchmakers that wanted to [TS]

00:14:10   get go downmarket with their product [TS]

00:14:12   right you know they were selling watches [TS]

00:14:14   it costing thousands or hundreds of [TS]

00:14:16   dollars well here's one you know for [TS]

00:14:19   fifty bucks a hundred bucks you know [TS]

00:14:22   it's it's a pretty classic maneuver you [TS]

00:14:26   know what you've dominated the higher [TS]

00:14:28   end of the market what Apple does right [TS]

00:14:30   now [TS]

00:14:30   well the the history of the watch [TS]

00:14:32   industry is kind of interesting because [TS]

00:14:33   they they got hit with a massive [TS]

00:14:35   disruption in the seventies and then [TS]

00:14:38   actually recovered so prior to the [TS]

00:14:41   seventies all wristwatches were [TS]

00:14:43   mechanical devices you know they want [TS]

00:14:46   battery-operated you have to win them or [TS]

00:14:48   you know the higher end they were [TS]

00:14:50   automatic meaning that the movement of [TS]

00:14:52   your wrist as you walk through the day [TS]

00:14:54   we keep the [TS]

00:14:55   whatever the thing is called a movement [TS]

00:14:58   but yeah that the best something spring [TS]

00:15:00   roundup so as long as you wore the watch [TS]

00:15:04   it would stay wound or you could buy [TS]

00:15:05   like a fancy like a metronome type thing [TS]

00:15:07   to automatically keep your automatic [TS]

00:15:09   watches [TS]

00:15:10   powered out but they were mechanical [TS]

00:15:12   devices and then when the quartz [TS]

00:15:15   movement was invented [TS]

00:15:17   I think I think at least came to the [TS]

00:15:18   mass market in the seventies I don't [TS]

00:15:20   know why from and it's probably from 60 [TS]

00:15:21   from Japan x-rite yea-ah it all of a [TS]

00:15:27   sudden you could make a dead accurate [TS]

00:15:30   spot on accurate wristwatch four-way way [TS]

00:15:33   lower in price and it used to be that [TS]

00:15:36   that the accuracy of a wristwatch [TS]

00:15:39   correlated roughly with the price where [TS]

00:15:41   the more you spend the more accurate was [TS]

00:15:43   but even the top ones were only accurate [TS]

00:15:46   like a really good accurate high-end [TS]

00:15:49   mechanical watches may be plus or minus [TS]

00:15:51   34 seconds a day and that's considered [TS]

00:15:55   very accurate which watches as you know [TS]

00:15:59   they're effectively little tiny computer [TS]

00:16:02   chips and bright is that the quartz [TS]

00:16:04   crystals is what powers every single one [TS]

00:16:06   of our devices right and so you know [TS]

00:16:09   they're accurate to the second so like [TS]

00:16:12   all of a sudden there's no correlation [TS]

00:16:13   between accuracy and price that you know [TS]

00:16:15   you gotta watch for nine nine dollars [TS]

00:16:17   and ninety-nine cents and it won't lose [TS]

00:16:19   a second [TS]

00:16:19   as long as the battery has power and the [TS]

00:16:23   bottom just dropped out of the [TS]

00:16:24   traditional watch market by seiko was [TS]

00:16:29   very dominant company during that period [TS]

00:16:31   of time because I'm you know they they [TS]

00:16:33   embrace it [TS]

00:16:34   they embraced it and brought all sorts [TS]

00:16:36   of good-looking watches that are [TS]

00:16:38   accurate and cheap to the market right [TS]

00:16:40   and they used to you know seiko was [TS]

00:16:43   isn't a long-standing brand in Japan but [TS]

00:16:46   you know but prior to the courts women [TS]

00:16:49   they made mechanical movements non and I [TS]

00:16:52   think you know for the large part the [TS]

00:16:53   Swiss watch industry and i have somebody [TS]

00:16:56   pike Ramon it's super big one expert but [TS]

00:16:58   somebody already normal yeah and i think [TS]

00:17:00   it was broad strokes that the Swiss yeah [TS]

00:17:02   watch industry put their heads in the [TS]

00:17:04   sand regarding quartz watches and saw [TS]

00:17:06   that it is [TS]

00:17:07   is beneath them and not something that [TS]

00:17:08   had to worry about but the sales of [TS]

00:17:11   their watches tanked but then they got [TS]

00:17:15   their act together and they've sort of [TS]

00:17:16   regrouped and you know now you know [TS]

00:17:19   rolex is humongous but you know all [TS]

00:17:21   sorts of high-end you know [TS]

00:17:23   multi-thousand dollar wristwatches are [TS]

00:17:25   very very successful today and they're [TS]

00:17:28   you know they're mechanical they're [TS]

00:17:29   still you know that it's but it's it's [TS]

00:17:32   obviously like it's a only a small [TS]

00:17:34   percentage of watch buyers still by [TS]

00:17:37   mechanical watches but those that do are [TS]

00:17:39   willing to buy spend a premium on well [TS]

00:17:41   and and everybody knows that they spend [TS]

00:17:43   a premium that's part of the part of the [TS]

00:17:45   deal right at the status symbol it's [TS]

00:17:46   something that you know the you know you [TS]

00:17:49   if you're wearing an Omega Speedmaster I [TS]

00:17:52   know how much you spend on Instagram [TS]

00:17:54   yeah i know there's there's there's [TS]

00:17:56   there's sub-sub thoughts within that you [TS]

00:17:59   can keep you can go like a layer of of [TS]

00:18:03   recursion deeper and then there's some [TS]

00:18:05   watch nerds who want to buy a watch that [TS]

00:18:08   nobody knows is a really good watch [TS]

00:18:11   accept other watching her [TS]

00:18:13   yeah right yeah I but it's like anything [TS]

00:18:17   you can get into collecting like that [TS]

00:18:19   where you know you can keep going deeper [TS]

00:18:20   and deeper and deeper but it's it's [TS]

00:18:22   certainly a thing I and I think if [TS]

00:18:26   you're going to talk about smartwatches [TS]

00:18:27   you cannot ignore the fact that this is [TS]

00:18:30   a long established market [TS]

00:18:32   yeah and these did its it dominated by [TS]

00:18:38   craftsmen who have been honing their [TS]

00:18:41   graph for you know centuries rights you [TS]

00:18:44   know it's there they yeah they've [TS]

00:18:47   they've they took a hit when the [TS]

00:18:49   Japanese came out of court but you know [TS]

00:18:51   they still were making an exceptional [TS]

00:18:54   product and they knew it I mean maybe [TS]

00:18:56   that's kind of the reason they were [TS]

00:18:57   thinking you know we got nothing to [TS]

00:18:58   worry about right [TS]

00:19:00   you know maybe this is just a fad you [TS]

00:19:02   know who knows maybe they had something [TS]

00:19:05   like that you know the turn of the [TS]

00:19:07   century when mechanical processes [TS]

00:19:09   allowed watches you know mechanical [TS]

00:19:12   watches to be made on an assembly line i [TS]

00:19:14   mean i don't know i'm not a scholar [TS]

00:19:17   watch History enough to say that's true [TS]

00:19:19   or not but I mean [TS]

00:19:21   you know if you've been in business for [TS]

00:19:22   four centuries you're going to have had [TS]

00:19:25   a competitive landscape changes over [TS]

00:19:33   that period of time [TS]

00:19:34   it reminds me of this great quote from [TS]

00:19:36   Upton Sinclair it is difficult to get a [TS]

00:19:39   man to understand something when his job [TS]

00:19:42   depends on not understanding yes [TS]

00:19:45   yeah right and so if your job depends on [TS]

00:19:48   you know if you're if you're a [TS]

00:19:50   mechanical watch maker and you know make [TS]

00:19:53   these watches by hand or you know even [TS]

00:19:55   if you're not the watchmaker if you run [TS]

00:19:57   the company and your whole operation is [TS]

00:19:59   built on that you know employing a staff [TS]

00:20:01   of trained craftsman who make these [TS]

00:20:05   produce and produce these intricate [TS]

00:20:07   watch movements [TS]

00:20:09   I'm it's difficult to understand that [TS]

00:20:12   you've you know possibly just been here [TS]

00:20:15   hold the whole thing is possibly wiped [TS]

00:20:19   out by a little Japanese electronical [TS]

00:20:23   gadget yeah you're right furnish [TS]

00:20:25   disruption right you're you blindsided [TS]

00:20:28   by your your history [TS]

00:20:31   yeah you know every every story of [TS]

00:20:34   disruption is at some point a story [TS]

00:20:37   about a at an entrenched market leader [TS]

00:20:40   who's in denial you know and you you [TS]

00:20:44   make point is your point would that you [TS]

00:20:46   made in your story or one of the first [TS]

00:20:48   ones is that however talented apples [TS]

00:20:52   designers are and they're very disagree [TS]

00:20:54   that they're very very Talia yeah [TS]

00:20:55   there's no doubt that they're going to [TS]

00:20:58   be competing is what your words are [TS]

00:21:00   going to be competing against craftsman [TS]

00:21:01   who have been refining the craft since [TS]

00:21:03   the 15th century and then you say I know [TS]

00:21:06   this sounds a lot like then palm CEO and [TS]

00:21:09   colligan it i think it was like december [TS]

00:21:12   two thousand six when somebody asked hey [TS]

00:21:14   they say apples coming out with a funny [TS]

00:21:16   worried and he said pc guys are not just [TS]

00:21:19   are not going to just figure this out [TS]

00:21:21   they're not going to just washer and [TS]

00:21:24   there is in and use you know you point [TS]

00:21:25   out like look I'm not trying to be [TS]

00:21:27   foolish area and underestimate Apple but [TS]

00:21:30   this is very different right cell phones [TS]

00:21:32   were not in the [TS]

00:21:33   grand scheme of things are still [TS]

00:21:35   brand-new right they only came out in [TS]

00:21:37   the nineteen eighties we've only been [TS]

00:21:39   around for 30 years and nobody ever [TS]

00:21:42   really loved any of them [TS]

00:21:44   I mean you know like when the first flip [TS]

00:21:47   phones came out like the razor you know [TS]

00:21:49   everybody agreed that the hey this is a [TS]

00:21:51   step forward and it's the best phone on [TS]

00:21:54   the market but they're better industrial [TS]

00:21:55   design [TS]

00:21:57   yeah smaller lighter great but yea [TS]

00:22:01   gravity you I you can't go to you don't [TS]

00:22:05   go to an auction at Christie's and by [TS]

00:22:08   haha by a 50-year old cell phone for two [TS]

00:22:13   hundred and twenty thousand dollars [TS]

00:22:15   right where is right but that's what he [TS]

00:22:18   had with what exactly [TS]

00:22:19   yeah people will go and buy like a [TS]

00:22:21   vintage you know that you know watch [TS]

00:22:24   from 50 60 70 years ago and spent [TS]

00:22:26   hundreds of thousands of dollars that's [TS]

00:22:28   the market at that Apple's entering I if [TS]

00:22:32   they're going to make a watch and think [TS]

00:22:34   about it here is it here's a point that [TS]

00:22:35   I've been thinking about is this when [TS]

00:22:38   Apple decides to do something any any of [TS]

00:22:42   the products that they make [TS]

00:22:43   I don't think they ever get involved [TS]

00:22:48   with something or do something whether [TS]

00:22:50   it's a long-standing product like [TS]

00:22:52   desktop computers or grapple [TS]

00:22:55   long-standing or something brand-new [TS]

00:22:57   like when they created the iphone in [TS]

00:22:59   2007 they don't get involved unless they [TS]

00:23:02   can honestly look at it themselves and [TS]

00:23:04   say this is the best one on the market [TS]

00:23:07   yep right this is the phone that i want [TS]

00:23:11   you know everybody i know who works at [TS]

00:23:15   apple i don't know a single person Apple [TS]

00:23:16   who doesn't use an iphone I've never if [TS]

00:23:19   there is out there somebody Apple [TS]

00:23:20   without a doubt I don't know but it's [TS]

00:23:22   not because Larry if they if they if [TS]

00:23:24   they are are not using an iphone it's [TS]

00:23:27   because their job depends on them doing [TS]

00:23:30   competitive analysis or something like [TS]

00:23:31   that right and rice like cancer there's [TS]

00:23:33   somebody to apple who carries around a [TS]

00:23:35   windows phone just so they know all [TS]

00:23:36   about Windows Phone right but that's [TS]

00:23:39   that at that's yeah that's like point [TS]

00:23:42   all one percent of the company you think [TS]

00:23:44   either that or they're unlike probation [TS]

00:23:46   like [TS]

00:23:46   they're being punished for you know they [TS]

00:23:51   missed the immediately or me your quotas [TS]

00:23:54   last year John anything if you carry [TS]

00:23:57   around the black picker it I who knows [TS]

00:24:02   you know there could be I i if there's [TS]

00:24:04   any kind of weird pockets like that you [TS]

00:24:06   know who knows who could be there could [TS]

00:24:07   be like in Apple's legal departments and [TS]

00:24:10   blackberry holdouts or something like [TS]

00:24:11   that you know but it's clearly the [TS]

00:24:14   exception [TS]

00:24:15   yeah but there's no II they did and and [TS]

00:24:19   I'm not trying to say that you can get [TS]

00:24:21   that saying that the iphone is the best [TS]

00:24:23   phone or that the mac pro is the best [TS]

00:24:26   desktop workstation class computer that [TS]

00:24:30   those things are anything but subjective [TS]

00:24:33   clearly there are some people who would [TS]

00:24:35   argue and could you know argue [TS]

00:24:37   reasonably and and make a great argument [TS]

00:24:40   that such-and-such thinkpad is the best [TS]

00:24:45   laptop computer available today you know [TS]

00:24:47   or you know that there's other brands [TS]

00:24:50   that make good phones and stuff like [TS]

00:24:51   that you could you could make a case [TS]

00:24:53   that you know if you really like the the [TS]

00:24:55   big phablet sighs phones that the galaxy [TS]

00:24:59   note is the best phone today but people [TS]

00:25:01   who work at Apple you know and tend to [TS]

00:25:04   have not that they have all have [TS]

00:25:05   identical taste but they're you know [TS]

00:25:07   they're coming at it from a sort of [TS]

00:25:09   Apple type viewpoint it's not like Apple [TS]

00:25:11   is universal right [TS]

00:25:13   apple had a they they have a shared of [TS]

00:25:16   pathetic right what is good and what is [TS]

00:25:18   bad right its rights you know you you [TS]

00:25:21   want to work at Apple because you love [TS]

00:25:23   the products they make so it's kind of [TS]

00:25:24   you know a little bit self-selecting but [TS]

00:25:27   yea right so it is so when I say that it [TS]

00:25:32   you know if Apple is going to make a [TS]

00:25:33   phone it's going to be the best phone i [TS]

00:25:35   don't mean that everybody on the face of [TS]

00:25:37   the earth is going to look at it and [TS]

00:25:38   agree that's the best phone but i do [TS]

00:25:40   think it's very you know that for the [TS]

00:25:42   iphone to be successful it had to be the [TS]

00:25:44   sort of thing where everybody at [TS]

00:25:45   applewood look at it and say oh yeah [TS]

00:25:47   that's the best phone i gotta get you [TS]

00:25:50   know I how do they do if they make up a [TS]

00:25:53   watch and and you know emphasizing not [TS]

00:25:56   just a wearable device but a watch [TS]

00:25:59   how do they do that how do they say [TS]

00:26:01   that's the best watch in a world where [TS]

00:26:03   there's rolex amiga yeah you know it was [TS]

00:26:08   just I don tipped Tim Cook where's the [TS]

00:26:11   FuelBand right you know i need he loves [TS]

00:26:13   it already said on stage it's like this [TS]

00:26:16   is you know that nike did a great job [TS]

00:26:17   with this [TS]

00:26:18   well okay you know I know I just you [TS]

00:26:22   know I notice it [TS]

00:26:23   I know that like Johnny I've is clearly [TS]

00:26:26   he's like a watch guy and even said like [TS]

00:26:28   in that article that just came out over [TS]

00:26:30   the weekend was in time was reprinted [TS]

00:26:32   from the the London Sunday Times [TS]

00:26:35   Magazine where the writer of the article [TS]

00:26:37   even mentioned that he was when Johnny I [TS]

00:26:39   was wearing i'm gonna butcher the [TS]

00:26:41   pronunciation hear ya jager lake auteur [TS]

00:26:44   its own about jaae ger le ciel ult re i [TS]

00:26:52   haven't had these are good dirt it's a [TS]

00:26:54   fantastic watch brand but Danny's these [TS]

00:26:56   are like I think starting at like ten [TS]

00:26:59   fifteen twenty thousand dollars for a [TS]

00:27:01   new one [TS]

00:27:01   that sounds about right ah yeah I forget [TS]

00:27:05   yeah that's what that's what that you [TS]

00:27:07   know that how can Apple be best to [TS]

00:27:09   breathe in that market [TS]

00:27:10   I just you know apple doesn't do things [TS]

00:27:14   for them meaning let's make a let's make [TS]

00:27:17   a tablet for dummies right we'll keep [TS]

00:27:20   using our macbooks and you know macbook [TS]

00:27:24   airs and macbook pros but let's make a [TS]

00:27:28   computer for dummies and will you know [TS]

00:27:30   make it with the touch interface that's [TS]

00:27:32   not how they made the ipad they made the [TS]

00:27:34   ipad so because they wanted a an ipad [TS]

00:27:38   but they don't make it for others they [TS]

00:27:41   didn't make a cell phone will make a [TS]

00:27:43   cell phone for for them but we'll keep [TS]

00:27:45   using you know our blackberries for our [TS]

00:27:47   messaging and stuff like that [TS]

00:27:49   now they made a phone that they would [TS]

00:27:51   could do everything they wanted to do on [TS]

00:27:52   the phone right they weren't going to [TS]

00:27:54   make a phone that just played music [TS]

00:27:56   because they were the ipad ipod company [TS]

00:27:59   they were going to make the phone that [TS]

00:28:01   they wanted to make if they if they were [TS]

00:28:03   to make a watch it would have to be the [TS]

00:28:04   sort of watch that would make some but [TS]

00:28:06   you know that Jony ive himself would say [TS]

00:28:08   I'm not gonna wear this $20,000 [TS]

00:28:10   girl could tear anymore i'm going to [TS]

00:28:12   wear this I don't know how you do that [TS]

00:28:15   yeah i'm not saying they can yeah that's [TS]

00:28:19   that's you were thinking the exact same [TS]

00:28:22   thing here is it just their part of the [TS]

00:28:26   problem to the markets too broad right [TS]

00:28:29   if if you've got a fuel band you know [TS]

00:28:33   you gotta feel bad for a reason you're [TS]

00:28:36   you know you run every day or you swim [TS]

00:28:39   every day or whatever and that's you [TS]

00:28:40   know that's something important to you [TS]

00:28:41   you know Johnny I've lowes great design [TS]

00:28:45   right so he's going to go out and spend [TS]

00:28:47   you know twenty thousand dollars on a [TS]

00:28:48   kick-ass watch you know the [TS]

00:28:52   you-know-whats FuelBand off probably had [TS]

00:28:55   her box or thereabouts you know hundred [TS]

00:28:58   dollars to twenty thousand dollars [TS]

00:29:00   that's a huge range of in that product [TS]

00:29:03   category so and you know it to be honest [TS]

00:29:09   the it you know another aspect to it is [TS]

00:29:14   that the the younger generation you know [TS]

00:29:20   the ones that kind of made it young [TS]

00:29:24   people have a lot of disposable income [TS]

00:29:26   right they're always the ones that fit [TS]

00:29:29   the fine fashion trends right [TS]

00:29:32   that did kind of point the culture of us [TS]

00:29:37   in a certain direction [TS]

00:29:38   none of them wear watches that's true [TS]

00:29:42   it's not it's not a it you know us old [TS]

00:29:46   folks where whereby not i got a lot of [TS]

00:29:48   wear one anyway I used to I mean I used [TS]

00:29:50   to love watches I don't you know I've [TS]

00:29:53   got a watch on my lockscreen yeah i [TS]

00:29:55   think it's i think it's pretty drastic [TS]

00:29:57   and I actually think it's probably i [TS]

00:30:00   would suspect pretty worrisome for the [TS]

00:30:03   you know the mass market watch brands i [TS]

00:30:06   think that the ones that the the type of [TS]

00:30:08   brands that that that well they they [TS]

00:30:11   should be concerned but maybe not overly [TS]

00:30:14   concerned at the truly high-end jewelry [TS]

00:30:16   type watches the Rolex Omega is the you [TS]

00:30:20   know that level because that's that they [TS]

00:30:21   have that whole status symbol [TS]

00:30:24   type its artwork doesn't go out of style [TS]

00:30:26   right he's a fine art right it's like [TS]

00:30:28   what you were saying earlier right it's [TS]

00:30:30   like just you know you're not going to [TS]

00:30:32   see that crappy the cell phone on [TS]

00:30:36   Antiques Roadshow and 20 years but you [TS]

00:30:40   know find these artwork [TS]

00:30:42   yeah that's something ageless the same [TS]

00:30:44   way that like most of us don't work [TS]

00:30:46   neckties it on a daily basis a lot fewer [TS]

00:30:48   fewer people than ever before you know [TS]

00:30:50   brown men wear a necktie to go to work [TS]

00:30:53   but you can still buy a tie and you [TS]

00:30:56   still look everybody looks good you know [TS]

00:30:58   when they get dressed up and a nice [TS]

00:31:01   watch you know when you are dressed up [TS]

00:31:03   makes you look even better [TS]

00:31:05   I mean there's no put that used you [TS]

00:31:06   write an article it's not just status [TS]

00:31:08   its fashion to yeah exactly exactly [TS]

00:31:13   alright let's take a break I got ten [TS]

00:31:16   times more of AI got together that's why [TS]

00:31:18   I got it I got to take a break i want to [TS]

00:31:20   tell you about a new sponsor really [TS]

00:31:23   happy to have these guys hear Harry's [TS]

00:31:25   was Harry's well Harry's is a company [TS]

00:31:29   and second independent company and it's [TS]

00:31:32   all about making shaving easier [TS]

00:31:36   here's the story one of the founders to [TS]

00:31:38   founders is two guys named Jeff and Andy [TS]

00:31:42   and here's the story from andy one of [TS]

00:31:45   the founders you went to I went to a [TS]

00:31:46   drugstore way to 10 minutes for someone [TS]

00:31:48   to unlock the case where the razors were [TS]

00:31:50   being held and bought a four-pack of [TS]

00:31:52   blades and some shaving cream wasn't the [TS]

00:31:55   best experience to say the least I [TS]

00:31:56   walked out looked in my bag had a [TS]

00:31:58   receipt for over twenty-five dollars [TS]

00:31:59   with products and brands that didn't [TS]

00:32:01   really speak to me as a customer [TS]

00:32:03   I felt like they had to be a better way [TS]

00:32:04   so they started a new company [TS]

00:32:08   ah and they sent me a sample of the [TS]

00:32:11   things so you can you can buy a kit you [TS]

00:32:13   get like a nice razor blade not a fancy [TS]

00:32:15   not none of this stuff that looks like [TS]

00:32:16   you can you know like a straight razor [TS]

00:32:19   type thing it's okay you know type of [TS]

00:32:20   you know type of thing that you're used [TS]

00:32:22   to from mass market you know really [TS]

00:32:27   savings like the idea razor [TS]

00:32:29   yeah exactly ah really nice it's got a [TS]

00:32:33   nice feel that handle has a real nice [TS]

00:32:35   feel to it but it's nice and simple [TS]

00:32:37   looks kind of classic high-quality [TS]

00:32:40   blades that are engineered in their own [TS]

00:32:42   factory in germany for sharpness and [TS]

00:32:44   strength they sell blade refills at half [TS]

00:32:47   the price of their competitors like like [TS]

00:32:49   Gillette or those types of companies so [TS]

00:32:52   they're not it's not the sort of thing [TS]

00:32:53   where like with Gillette and those other [TS]

00:32:56   companies where that they you get your [TS]

00:32:58   handle real cheap and innate you know [TS]

00:33:00   it's actually the famously the Gillette [TS]

00:33:02   model you know give away the razor sell [TS]

00:33:04   the blades they saw the blades at half [TS]

00:33:07   the price of the competitors and there's [TS]

00:33:09   really really high quality blades so [TS]

00:33:12   they sent me a sample kit I used it I [TS]

00:33:15   great it was absolutely [TS]

00:33:17   you wouldn't think I I didn't even know [TS]

00:33:19   when I did I thought I actually thought [TS]

00:33:21   when i was using it and it will that [TS]

00:33:24   this is probably more expensive than [TS]

00:33:25   something like Gillette because it was [TS]

00:33:27   really nice [TS]

00:33:28   so Jeff one of the other co-founders he [TS]

00:33:32   also co-founded warby parker same exact [TS]

00:33:36   types its story back story where they [TS]

00:33:38   were you know just thinking hey there's [TS]

00:33:40   gotta be a better way than when I broke [TS]

00:33:42   you know the guy broke his glasses and [TS]

00:33:43   it was like a new pair of eyeglasses [TS]

00:33:44   like seven hundred boxes like this can't [TS]

00:33:47   be right there [TS]

00:33:47   this is this can't be the working on the [TS]

00:33:49   best price exactly that warby parker is [TS]

00:33:52   to eyewear that's what Harry's is to [TS]

00:33:55   shaving so it's not just the razor to [TS]

00:33:57   they have shaving cream all sorts of [TS]

00:34:00   stuff like that really really great i [TS]

00:34:03   love these independent companies that [TS]

00:34:04   are taking on you know I can't rent [TS]

00:34:09   competitors like gillette and stuff like [TS]

00:34:11   that really encourage you to check it [TS]

00:34:13   out [TS]

00:34:13   I go to Harry's calm and use the promo [TS]

00:34:17   code the talkshow use that when you [TS]

00:34:21   checkout you don't need special URL just [TS]

00:34:23   go to Harry's com use the talk show when [TS]

00:34:27   you check out though and they're going [TS]

00:34:29   to throw in for you using that code [TS]

00:34:31   you're going to get a free for packet [TS]

00:34:32   blades with your first purchase [TS]

00:34:34   I can't beat that free razor blades so [TS]

00:34:37   go to Harry's common use that code [TS]

00:34:44   what else I'm watches just watch it [TS]

00:34:46   before we get into wearables hit so you [TS]

00:34:48   mentioned this the display right what's [TS]

00:34:52   the biggest batteries drain on the [TS]

00:34:55   iphone it's going to display right we're [TS]

00:34:58   in a huge problem so I everybody glosses [TS]

00:35:05   everybody makes these mock-ups glosses [TS]

00:35:08   over this you know like when people make [TS]

00:35:09   when they call those suspect designs [TS]

00:35:12   like yeah after the cops the onset the [TS]

00:35:18   ending to one was like here's the watch [TS]

00:35:20   google here's the watch it was a good [TS]

00:35:21   bird diverge story here's the watch that [TS]

00:35:24   Google and Apple have to make I think [TS]

00:35:26   Nick and whatever that the accurate [TS]

00:35:28   headline would be here's a really cool [TS]

00:35:30   idea for a watch that Apple and Google [TS]

00:35:33   couldn't make it [TS]

00:35:36   it's back there possibly here's a [TS]

00:35:38   frickin pipe dream but like we don't get [TS]

00:35:44   a regular traditional wristwatch anytime [TS]

00:35:46   you glance at your wrist you can see the [TS]

00:35:47   time because the there is no did you [TS]

00:35:50   know it's just hands you as long as [TS]

00:35:52   there's light you can see it and you [TS]

00:35:54   have something like the timex indiglo or [TS]

00:35:56   something like that you hit a button and [TS]

00:35:57   it lights up and you can always see the [TS]

00:36:00   time [TS]

00:36:00   ah whereas if it's any kind of LCD [TS]

00:36:04   display I you can't unless somebody's [TS]

00:36:08   invented something that I'm not aware of [TS]

00:36:09   you can't keep it on all the time and [TS]

00:36:12   it's not on all the time now it's not as [TS]

00:36:14   good to watch and you can't make it [TS]

00:36:16   motion sensitive because we're always [TS]

00:36:17   moving around right right [TS]

00:36:19   I it's your your you gotta have some [TS]

00:36:22   sort of interaction or some sort of [TS]

00:36:24   movement that triggers it to go on and [TS]

00:36:27   it's probably going to be you touching [TS]

00:36:29   it so so it's a two-handed device other [TS]

00:36:31   words hable along with several other you [TS]

00:36:35   know entries in the current crop of of [TS]

00:36:38   smartwatches uses e-ink instead of an [TS]

00:36:42   LCD display so that they can be on all [TS]

00:36:45   the time without draining the battery [TS]

00:36:47   really quickly but it the ink is a looks [TS]

00:36:52   like 1996 look really i've said this [TS]

00:36:55   before but you I just can't emphasize [TS]

00:36:58   is it enough when I look at my pebble [TS]

00:36:59   watch it looks to me like i'm wearing [TS]

00:37:01   something from palm in 1996 that got [TS]

00:37:04   taken to the future and that's not i [TS]

00:37:07   don't mean that in a complementary way I [TS]

00:37:08   mean in a it really looks and feels like [TS]

00:37:11   20 year old technology black and white [TS]

00:37:15   screen with visible pixels it just seems [TS]

00:37:18   ridiculous [TS]

00:37:19   plus it's not good go ahead it the [TS]

00:37:22   contrast is so low that it's hard to [TS]

00:37:23   read anyway [TS]

00:37:25   yeah it DC appellee adopting any kind of [TS]

00:37:28   eating technology in its current state [TS]

00:37:30   now I don't it at all it's just it's [TS]

00:37:33   just it's just it's i think it has a lot [TS]

00:37:38   of promise in the future right the [TS]

00:37:40   density is going to increase you know [TS]

00:37:42   they're probably a retina display at [TS]

00:37:45   some point in time you know their work [TS]

00:37:47   retina LCD displays initially you know [TS]

00:37:50   it's taken you know that since the [TS]

00:37:53   eighties to the now and in order for [TS]

00:37:55   that technology to mature it would have [TS]

00:37:58   to be a lot closer a lot closer to the [TS]

00:38:01   actual quality of print real guaranted [TS]

00:38:04   in Iran paper i'm not saying i'm not [TS]

00:38:07   even rolling out that there could be [TS]

00:38:09   that Apple couldn't theory someday do [TS]

00:38:11   something using some some kind of [TS]

00:38:13   monochromatic it's not just the [TS]

00:38:16   black-and-white it's the nature of [TS]

00:38:18   pebbles black-and-white you know that it [TS]

00:38:19   just to me it's low contrast it looks [TS]

00:38:22   very very digital it looks you know it [TS]

00:38:26   doesn't look like income paper at all i [TS]

00:38:30   do I recognize that that's a feature [TS]

00:38:32   that the screen can be on the display is [TS]

00:38:34   on all the time and doesn't have to go [TS]

00:38:36   off but they also they do have a thing [TS]

00:38:38   they have like a backlight and they do [TS]

00:38:42   have a motion detector for you have to [TS]

00:38:43   kind of like so that it doesn't go off [TS]

00:38:45   all the time you have to like kind of [TS]

00:38:46   flick it right and it works and it's a [TS]

00:38:50   pretty accurate flick detector but I [TS]

00:38:52   don't know that the days I've spent [TS]

00:38:54   trying to where the pub watch all day [TS]

00:38:55   its you feel like a jerk clicking you [TS]

00:38:58   know [TS]

00:38:58   yeah I don't look like I have like [TS]

00:39:01   spasms or something right [TS]

00:39:02   it doesn't it just doesn't seem like a [TS]

00:39:05   mass-market product to me right it's [TS]

00:39:07   just that I you know [TS]

00:39:08   yes is Keeks with like a new shiny kind [TS]

00:39:11   of pushing the boundaries toy this is [TS]

00:39:14   kinda cool or living in the future here [TS]

00:39:17   could I see my sister-in-law who you [TS]

00:39:20   know loves her iphone SE here buying [TS]

00:39:23   something like that [TS]

00:39:25   no way well and it you know not to open [TS]

00:39:27   it up into the whole google glass to [TS]

00:39:28   direction but from a lot of people and I [TS]

00:39:32   realize not everybody nothing is [TS]

00:39:34   everybody but for a lot of people [TS]

00:39:35   watches in general share a lot with [TS]

00:39:39   glasses and especially sunglasses but I [TS]

00:39:42   glasses all sorts of eyeglasses where [TS]

00:39:44   people want to get pick one that that's [TS]

00:39:48   a speaks to them [TS]

00:39:50   design-wise that you know for a lot of [TS]

00:39:53   people a lot of people would say whether [TS]

00:39:55   it's a watch or sunglasses or eyeglasses [TS]

00:39:57   they want one that looks cool [TS]

00:39:59   yeah write that expression itself [TS]

00:40:02   expression i literally lads the word [TS]

00:40:04   cool is is maybe the most subjective [TS]

00:40:06   word in you know the only tour late 20th [TS]

00:40:10   century the early 21st century Western [TS]

00:40:12   civilization you know it cool is [TS]

00:40:14   whatever you know what you call it [TS]

00:40:17   yeah it cools what you think when you [TS]

00:40:19   see it right it's all about you right [TS]

00:40:22   but I'll tell you what it's good when [TS]

00:40:25   you're wearing Google like the idea of a [TS]

00:40:27   heads-up display kinda cool what you [TS]

00:40:30   look like wearing Google glass not cool [TS]

00:40:33   you did knowledgeable nobody is gonna [TS]

00:40:36   want to [TS]

00:40:36   nobody wants to wear a watch that isn't [TS]

00:40:38   cool and i'll tell you what the pebble [TS]

00:40:40   is not cool and flicking your wrist to [TS]

00:40:43   get the backlight to go on not cool [TS]

00:40:45   I can't I cool so but then what do you [TS]

00:40:48   do [TS]

00:40:49   like I feel like it's it just right [TS]

00:40:51   there and know it just seems to me like [TS]

00:40:53   it so many people speculating on what [TS]

00:40:55   Apple would do or what is far much you [TS]

00:40:57   just glance just glance right over that [TS]

00:41:00   which is that it's like the elephant in [TS]

00:41:02   the room where the whole point of these [TS]

00:41:04   smartwatches is that they have a display [TS]

00:41:06   but how do you power display all day on [TS]

00:41:09   a battery that fits in a watch [TS]

00:41:12   and if you don't have it displayed all [TS]

00:41:13   day then what you'd just have a black [TS]

00:41:16   screen on your rest all day you know I [TS]

00:41:21   for me it it's that I want it [TS]

00:41:27   whatever kind of wearable to be [TS]

00:41:29   unobtrusive right i think those are the [TS]

00:41:32   ones that succeed the most I mean it's [TS]

00:41:35   you you want something that can provide [TS]

00:41:40   you the information and not be in your [TS]

00:41:46   face about me not so that's the thing i [TS]

00:41:48   see what these these quote-unquote [TS]

00:41:49   smartwatches are coming out you know [TS]

00:41:52   it's like hey look what I've got right [TS]

00:41:54   gotta pick up a big-ass piece of [TS]

00:41:56   technology on my wrist arm [TS]

00:41:59   I don't want that right to know I don't [TS]

00:42:01   want that no more than i wanted to flip [TS]

00:42:03   phone with all sorts of you know bells [TS]

00:42:05   and whistles on it right one of the [TS]

00:42:07   things that attracted us all the initial [TS]

00:42:09   iphone was the simplicity of it [TS]

00:42:11   here's just a piece of glass one button [TS]

00:42:14   it does awesome stuff arm a wearable you [TS]

00:42:22   know I look at the wearables that are [TS]

00:42:24   successful in mind and in my mind that [TS]

00:42:26   there are things like the fitbit's and [TS]

00:42:29   the the Nike Fuel band and they don't [TS]

00:42:32   have fancy displays right you know [TS]

00:42:37   it'sit's and it's panic and a lot of [TS]

00:42:41   cases the technology can actually be [TS]

00:42:44   hidden right especially in the fitbit's [TS]

00:42:46   those the clip ons yeah when even close [TS]

00:42:48   you can play it's more like indicators [TS]

00:42:50   yes you know that it's a fancy led right [TS]

00:42:54   it's it's a and that for me is is the [TS]

00:42:59   direction I i could see Apple going [TS]

00:43:03   right going with that simplicity keeping [TS]

00:43:05   trying to figure out what people want [TS]

00:43:08   not what kind of technology they can [TS]

00:43:13   deploy uh you know I look at one of the [TS]

00:43:17   problems that I have with my iphone is [TS]

00:43:21   actually getting notified you know [TS]

00:43:24   either the [TS]

00:43:25   the the the buzzer goes off in my pocket [TS]

00:43:30   and I don't notice it has or you know [TS]

00:43:33   even that sometimes you know the the [TS]

00:43:35   audio cues you don't hear them while [TS]

00:43:38   they're in your pocket or if you're in a [TS]

00:43:39   noisy room or you know outside standing [TS]

00:43:42   in traffic [TS]

00:43:43   yeah i think the eyes all sorts of going [TS]

00:43:45   on it's like there's I think there's an [TS]

00:43:47   opportunity there for you no [TS]

00:43:49   notifications to be it to be better [TS]

00:43:54   basic part of it is that the the buzzer [TS]

00:43:57   West their thing i might be [TS]

00:43:59   misremembering which model was but there [TS]

00:44:01   was a model year of the iphone where [TS]

00:44:03   they switch to a new technology for the [TS]

00:44:05   vibrating vibrator you can like based on [TS]

00:44:09   you know I didn't even know there was [TS]

00:44:10   were competing technologies but based on [TS]

00:44:13   like the ifixit teardown but then they [TS]

00:44:15   went back to the previous 1i think with [TS]

00:44:17   the five and i think they're still using [TS]

00:44:19   the one with the 5s [TS]

00:44:21   I don't know if it's that that it just [TS]

00:44:22   doesn't vibrate hard enough I don't know [TS]

00:44:24   if the nerves in my upper right thigh [TS]

00:44:27   have gone numb [TS]

00:44:28   yeah exactly but I i missed calls all [TS]

00:44:33   the time now i really do if I especially [TS]

00:44:35   if i have it on silent you know because [TS]

00:44:37   and not you know I often do have my [TS]

00:44:39   phone on silent when I go somewhere [TS]

00:44:41   where I definitely don't want to make a [TS]

00:44:42   noise i miss the VIII i miss the [TS]

00:44:46   vibrations meaning i I don't feel them [TS]

00:44:48   so imagine there being something like a [TS]

00:44:51   ring or a clip or something that's you [TS]

00:44:55   know not in your pocket [TS]

00:44:58   basically i mean i-i I see the [TS]

00:45:00   opportunity here is to get out of the [TS]

00:45:01   pocket with some sort of device attached [TS]

00:45:04   to the thing that's in the pocket right [TS]

00:45:07   you know the bridge between the outside [TS]

00:45:08   the inside arm you know i look at it a [TS]

00:45:13   lot of women i know where their Fitbit [TS]

00:45:16   attached to the bra right in between the [TS]

00:45:20   the two cups [TS]

00:45:21   that's a very commonplace for women to [TS]

00:45:23   to put the Fitbit that out of the way [TS]

00:45:27   you know here that it easy it's secure [TS]

00:45:30   you know maybe apples wearable is [TS]

00:45:33   something that you clip to your bra [TS]

00:45:35   I mean it is the right did the mail you [TS]

00:45:39   calculate the story will totally ignore [TS]

00:45:41   that go all no way because you know that [TS]

00:45:43   that male egotism just you know but hey [TS]

00:45:46   this is half the population they're [TS]

00:45:47   going to have a problem that you don't [TS]

00:45:49   have right they don't have pockets like [TS]

00:45:52   we do unless they're wearing jeans I [TS]

00:45:56   don't know [TS]

00:45:57   well I couldn't see them doing that [TS]

00:45:58   unless you could also clip it to pants [TS]

00:46:00   or something [TS]

00:46:00   yeah butBut that this hey Caleb guess [TS]

00:46:04   what you should say no leave it on [TS]

00:46:07   what's your dog's and what's-his-name [TS]

00:46:09   that's that's pico pico come here come [TS]

00:46:11   here [TS]

00:46:12   my brother-in-law is coming home from [TS]

00:46:14   work so that's why he's all excited go [TS]

00:46:18   I like the co yeah he's a small dog [TS]

00:46:22   hence it's an engineering canna eco nano [TS]

00:46:26   like the text oh yeah um so yeah I you [TS]

00:46:32   know that a lot of people latched onto [TS]

00:46:35   this thing I wrote it all yell chalk is [TS]

00:46:39   is predicting an eye ring know it's like [TS]

00:46:41   all I'm saying is let's think about [TS]

00:46:43   things to be i love think about yeah [TS]

00:46:47   he's noisy easily survive it has that [TS]

00:46:50   charm personality if you go into this [TS]

00:46:53   exam that's why I say we go up [TS]

00:46:55   ok so the the idea is to start thinking [TS]

00:47:00   about things that are not around your [TS]

00:47:04   wrist it's not to think okay it's going [TS]

00:47:06   to be a ring it may be something clip on [TS]

00:47:08   it may be some sort of necklace it's [TS]

00:47:10   just you know think about it as [TS]

00:47:11   something that is not risk bound right [TS]

00:47:18   there are not obliged there whatever [TS]

00:47:20   right it's all like I two minutes [TS]

00:47:23   yeah like you said it's not necessarily [TS]

00:47:26   mmm that you're predicting a ring that [TS]

00:47:28   was like your what-if like what if it's [TS]

00:47:30   not a lot and you're just saying what if [TS]

00:47:33   it were raining [TS]

00:47:34   what could it do well it could get your [TS]

00:47:35   heartbeat it could vibrate a little bit [TS]

00:47:39   and you notice it [TS]

00:47:42   one thing i saw from you was our own [TS]

00:47:47   people responding to your thing if it is [TS]

00:47:49   a watch what's your thoughts on [TS]

00:47:51   how they would do sizing would it be [TS]

00:47:55   like a thing that did like the way that [TS]

00:47:57   some you can kind of like just a key [TS]

00:47:59   ring or would it be that you have you [TS]

00:48:01   know you'd get one in a certain size i [TS]

00:48:04   think apple is pretty damn awesome at [TS]

00:48:07   manufacturing stuff out of aluminum [TS]

00:48:09   these days typically what happens with a [TS]

00:48:13   ring is that you have the the main [TS]

00:48:15   design and the sizing is just done by [TS]

00:48:18   adding or removing a little bit of metal [TS]

00:48:20   right the junction point and it the [TS]

00:48:23   bottom of the ring and you know maybe [TS]

00:48:25   it's something some sort of [TS]

00:48:28   manufacturing process [TS]

00:48:30   yeah yeah obviously you know a lot of [TS]

00:48:33   people say well you know it sounds like [TS]

00:48:34   you're making a problem that's harder [TS]

00:48:35   than a wristband for a watch what that's [TS]

00:48:37   true but you know the watch has a lot of [TS]

00:48:40   other you know issues so again it's it's [TS]

00:48:45   you know these are just things that they [TS]

00:48:48   could be useful right that I hit one of [TS]

00:48:53   the things that are really sees an [TS]

00:48:55   opportunity is for this kind of wearable [TS]

00:48:59   device is for you know the ibeacons come [TS]

00:49:03   out in iOS 7 and it's a lot of people [TS]

00:49:07   don't really understand what it is but [TS]

00:49:09   basically your phone can pick up these [TS]

00:49:12   little bluetooth low energy signals that [TS]

00:49:16   are being imitated by these devices now [TS]

00:49:18   say for example you've got one of these [TS]

00:49:20   beacons around your finger around your [TS]

00:49:23   chest or whatever iOS devices can know [TS]

00:49:28   when you're nearby it's a unique idea [TS]

00:49:31   it's a globally unique identifier and [TS]

00:49:33   that that number can be transmitted to [TS]

00:49:37   the iOS device and and nearby i was [TS]

00:49:40   actually pretty pretty specifically [TS]

00:49:42   measured yeah it's it's it's you know [TS]

00:49:45   it's accurate to within inches it's you [TS]

00:49:47   know it's a couple feet it's not it's [TS]

00:49:51   not like you know the government's can [TS]

00:49:53   be tracking you because you you've got [TS]

00:49:55   this ring on I mean you that somebody [TS]

00:50:01   ten-band am actually from I think he [TS]

00:50:05   said [TS]

00:50:05   it drop off now used to be instagram and [TS]

00:50:09   yeah he spoke about other places he had [TS]

00:50:11   a really interesting idea one of the [TS]

00:50:13   things that you can imagine getting into [TS]

00:50:14   a rental car with this device on and all [TS]

00:50:17   the sudden it knows what music you like [TS]

00:50:20   em right you know it it's the you know [TS]

00:50:25   the iOS device in the car recognizes [TS]

00:50:32   your rings ID number goes to iTunes and [TS]

00:50:39   you know starts training music off your [TS]

00:50:41   you know your itunes with itunes match [TS]

00:50:46   account right for example or two from [TS]

00:50:49   your preferences for itunes radio yeah [TS]

00:50:52   exactly it's you know or you know maybe [TS]

00:50:55   he knows all you've got some podcast [TS]

00:50:57   need to listen to hear you want to [TS]

00:50:58   listen to these it's like you know who I [TS]

00:51:02   do not want to be i do not i would not [TS]

00:51:04   want to be a sirius XM because siriusxm [TS]

00:51:08   which we have in our car and it's kind [TS]

00:51:10   of a cool idea and I think it's in a lot [TS]

00:51:12   of ways better than terrestrial radio [TS]

00:51:13   but they're stuck with their satellites [TS]

00:51:16   yes I forget what the kilobit per second [TS]

00:51:19   is but it's pretty bad and i have bad [TS]

00:51:21   ears like I've mentioned this on the [TS]

00:51:23   talk show you know recurrently I don't [TS]

00:51:26   have good hearing [TS]

00:51:27   I don't have audio file your I don't [TS]

00:51:29   even the opposite I mean I come from a [TS]

00:51:31   long line of group of men who go half [TS]

00:51:33   death by the time they're getting older [TS]

00:51:35   I but even I can hear that [TS]

00:51:39   siriusxm music is really compressed [TS]

00:51:42   light as it crunchy it is really pretty [TS]

00:51:45   bad quality wise [TS]

00:51:47   ah and so you know and you can tell like [TS]

00:51:49   when a good song comes on you're in the [TS]

00:51:51   mood for it you turn it up it sounds [TS]

00:51:53   worse right like you did it sort of that [TS]

00:51:56   like the worst thing you can say about [TS]

00:51:57   in car music technology is when a good [TS]

00:52:01   song comes on and you turn it up it [TS]

00:52:03   sounds worse because you want the [TS]

00:52:04   opposite you want right now I want this [TS]

00:52:06   to sound great because this is you know [TS]

00:52:09   I'm in the mood for the song [TS]

00:52:11   yeah that that that the the thing is [TS]

00:52:13   that that's another industry that's [TS]

00:52:17   right for right getting kid I've [TS]

00:52:19   already got a network thing is is you [TS]

00:52:22   know most of the time when I'm in my car [TS]

00:52:24   I've already got a pretty high-quality [TS]

00:52:27   IP connection in the car because my [TS]

00:52:30   phones with me right [TS]

00:52:32   and I realized that there are things [TS]

00:52:33   like you know that most of us right now [TS]

00:52:36   have a pretty relative to like broadband [TS]

00:52:39   at home we have a small data cap per [TS]

00:52:42   month and you know if you have like an [TS]

00:52:45   hour-and-a-half commute or something [TS]

00:52:47   like that you don't necessarily right [TS]

00:52:48   now today in 2014 you made you may not [TS]

00:52:51   die you might go over your data limit if [TS]

00:52:53   you are streaming high quality music [TS]

00:52:57   over your phone all the time when you're [TS]

00:52:59   in the car but soon enough you know [TS]

00:53:01   within a few years thats that's not [TS]

00:53:03   gonna be a problem i can remember when [TS]

00:53:05   attend 10 megabyte hard drive costs five [TS]

00:53:08   thousand dollars right i did not long [TS]

00:53:13   ago really so you know this is it oh [TS]

00:53:17   yeah okay that's a problem but it's a [TS]

00:53:19   temporary problem i'm going to that that [TS]

00:53:22   whole piece L thing is looking like oh [TS]

00:53:23   my god it's all right it's going to be [TS]

00:53:25   IP right right and you also one of the [TS]

00:53:32   the google where things out yesterday I [TS]

00:53:35   had this insight that you know what I [TS]

00:53:38   don't think that drew us to the original [TS]

00:53:39   iphones the fact that we could touch the [TS]

00:53:42   screen and directly manipulated write it [TS]

00:53:46   there was a very visceral connection [TS]

00:53:48   there that you know our finger you know [TS]

00:53:51   the first time you'd slide to unlock [TS]

00:53:52   it's like well this is freaking magic it [TS]

00:53:56   really was but there's a problem now and [TS]

00:54:00   that they the devices aren't able to [TS]

00:54:04   talk back to other than through audio [TS]

00:54:07   vibration or display right there's the [TS]

00:54:12   you know the the idea of some sort of [TS]

00:54:14   haptic feedback that have you ever read [TS]

00:54:17   that thing that the that Brett Victor [TS]

00:54:20   wrote uh i think he called it a here is [TS]

00:54:26   a brief rant of the future interaction [TS]

00:54:29   design and it's just really about how [TS]

00:54:32   our devices we can't feel them right we [TS]

00:54:37   really did the tactile you know of of [TS]

00:54:40   the vibration that you know the little [TS]

00:54:44   motor inside of the the iphone makes is [TS]

00:54:46   it it's nothing [TS]

00:54:48   the most we have to but it's the best we [TS]

00:54:49   have right yeah it's the best we have so [TS]

00:54:51   we love you I had to unlock I mean it [TS]

00:54:53   was your right and yes slave John detect [TS]

00:54:56   it and it is you know is it was he any [TS]

00:54:59   day and it's funny when Yuri watch that [TS]

00:55:01   that keynote hehe demo slide to unlock I [TS]

00:55:03   get ridiculous amount of yeah yeah I'm a [TS]

00:55:06   lot you don't you know you don't feel a [TS]

00:55:09   slider moving under your finger [TS]

00:55:11   exactly you you like it you can't feel [TS]

00:55:14   it hit the end of that that channel so [TS]

00:55:16   that you can't do you use the Apple room [TS]

00:55:19   and remote and it's like it's unless [TS]

00:55:22   you're looking at the screen your [TS]

00:55:23   sometimes you get lost I mean that did [TS]

00:55:25   you know it's one of the things that the [TS]

00:55:27   blackberry people are still hanging [TS]

00:55:29   right you all its got up you know [TS]

00:55:31   keyboard you can feel right now and it [TS]

00:55:33   does that is worth something that's not [TS]

00:55:35   to say that means to tour that carrying [TS]

00:55:37   a blackberry but it is certainly thing [TS]

00:55:39   and it's you know like when you buy a [TS]

00:55:41   nice stereo or whatever and has like a [TS]

00:55:43   volume knob that just feels nice like it [TS]

00:55:46   has just the right Clyde to it [TS]

00:55:48   yeah yeah yeah that's one of the that's [TS]

00:55:50   one of the more interesting things to me [TS]

00:55:51   about a the car play right is that [TS]

00:55:54   previously i mean there were there's a [TS]

00:55:58   little bit of back channel arm on the [TS]

00:56:02   apple TV right you know if you pause the [TS]

00:56:04   apple TV with your remote it actually [TS]

00:56:08   update some status on your iPhone you [TS]

00:56:10   know shows the player state that kind of [TS]

00:56:12   stuff but the car plays got knobs and [TS]

00:56:17   switches and things that are coming back [TS]

00:56:20   to iOS to to give iOS some idea of you [TS]

00:56:24   know your tactile intentions right [TS]

00:56:27   you've got a real volume knob you can [TS]

00:56:30   turn that knob and it i'm sure you know [TS]

00:56:33   the volume knob and these high-end [TS]

00:56:36   european cars is gonna feel awesome [TS]

00:56:39   yeah they are you sure you write it's [TS]

00:56:41   supposed yeah if it doesn't you know [TS]

00:56:43   here to be like this [TS]

00:56:44   p scrap I don't want it but you know [TS]

00:56:47   that tactile information is now making [TS]

00:56:50   its way back to the device [TS]

00:56:52   yeah I think that's an important thing [TS]

00:56:53   right and it makes me think that ok it's [TS]

00:56:56   pretty obvious that you know Big Ben [TS]

00:56:59   Thompson called it the digital hub to [TS]

00:57:03   point out right it's like that the hub [TS]

00:57:06   used to be your mac right it's the thing [TS]

00:57:09   that had itunes on and everything said [TS]

00:57:12   itunes the new digital hub is really [TS]

00:57:15   that device in your pocket [TS]

00:57:17   yeah right and what connects to it is is [TS]

00:57:20   important now right okay you're [TS]

00:57:22   connecting to your car you're connecting [TS]

00:57:24   to some sort of wearable device you are [TS]

00:57:26   connecting to apple TV you know what's [TS]

00:57:29   the next thing you're going to connect [TS]

00:57:30   to a couple years ago maybe even before [TS]

00:57:33   the iphone maybe not maybe it was after [TS]

00:57:35   the iphone but philip greenspun filled g [TS]

00:57:38   in a blog post for he was like look [TS]

00:57:40   here's the computer i want to phone and [TS]

00:57:44   you carry with you were you going and [TS]

00:57:45   when you set your desk you doc it and as [TS]

00:57:48   soon as it's docked instead of using the [TS]

00:57:50   phone's display it uses the you know 30 [TS]

00:57:53   inch display on your desk and you can [TS]

00:57:57   use a mouse and keyboard and then when [TS]

00:58:00   you're done you just undocking you put [TS]

00:58:01   it back in your pocket and you go and [TS]

00:58:03   therefore you have one computer and it's [TS]

00:58:05   a desktop on your desk and it's a phone [TS]

00:58:08   in your pocket and you know motorola [TS]

00:58:11   actually man-made that I forget what [TS]

00:58:13   they call it the at tracks or something [TS]

00:58:15   like that [TS]

00:58:15   yeah to talk about a product before it's [TS]

00:58:18   ready it's there's a there's a kernel of [TS]

00:58:22   a great idea there and I don't think [TS]

00:58:24   it's and I've never I i think the [TS]

00:58:27   fundamental error there is that you [TS]

00:58:29   don't want one device that has two [TS]

00:58:30   completely different interfaces because [TS]

00:58:32   if when you're at your desk and you want [TS]

00:58:34   mail to look a certain way because it's [TS]

00:58:36   a big giant display and then you done [TS]

00:58:41   doc it [TS]

00:58:42   where does that window go like just [TS]

00:58:43   think about how annoying it is sometimes [TS]

00:58:45   like when your monitors changes or it's [TS]

00:58:47   not as much promise it used to be [TS]

00:58:48   remember like when games would change [TS]

00:58:50   the size of your display on your mac and [TS]

00:58:53   then like you play the game and as soon [TS]

00:58:55   as you're done playing the game all of [TS]

00:58:56   your windows [TS]

00:58:57   the wrong size yeah you're i convert all [TS]

00:58:59   messed and your icons me the order right [TS]

00:59:01   church was like haha it was it was [TS]

00:59:04   maddening and you know heads but i do [TS]

00:59:08   think there's a kernel of a good idea [TS]

00:59:09   that but docking to is like an old [TS]

00:59:11   eighties idea you don't need to doc [TS]

00:59:12   anything reason you should ever doctors [TS]

00:59:14   to get power [TS]

00:59:16   I'm it's just in your pocket and it just [TS]

00:59:20   you know it can all be Wireless no [TS]

00:59:22   reason other interesting hours another [TS]

00:59:24   anything we touched on earlier that the [TS]

00:59:26   display is a huge draw on that battery [TS]

00:59:30   right but you know anything that it's [TS]

00:59:33   wearable it's gotta last a couple days [TS]

00:59:36   at please at least but anything about [TS]

00:59:38   and again it comes back to the [TS]

00:59:40   traditional watch world where I you know [TS]

00:59:43   mechanical watches at last as long as [TS]

00:59:47   you wear it everyday they never need [TS]

00:59:49   power and even if you don't you just [TS]

00:59:52   quickly find it you know in 15 seconds [TS]

00:59:55   later it's powered for the day like so [TS]

00:59:57   if you have a war you know mechanical [TS]

00:59:59   watch any [TS]

00:59:59   watch any [TS]

01:00:00   yeah one in a while and it's the hands [TS]

01:00:02   or stop you set the time you wind it 20 [TS]

01:00:05   times and then you're done [TS]

01:00:06   whereas if your electronic device like [TS]

01:00:09   you wake up in the morning and your [TS]

01:00:11   watch your you will you know [TS]

01:00:12   smartwatches dead you're screwed because [TS]

01:00:15   you gotta get on you gotta go to work [TS]

01:00:17   you've got to charge it in the car or [TS]

01:00:18   something like that you know you gotta [TS]

01:00:19   you have to wait for it to charge a huge [TS]

01:00:22   pain in the ass [TS]

01:00:24   quartz watches the Watchers most people [TS]

01:00:26   who wear watches where the batteries [TS]

01:00:28   last year's usually you know you get two [TS]

01:00:31   or three years it's like a weird once [TS]

01:00:33   every couple of years thing when the [TS]

01:00:35   battery wines yeah you're you're totally [TS]

01:00:38   surprised when it happens and you can't [TS]

01:00:40   remember the last time you don't want [TS]

01:00:42   your battery in and watch one time I [TS]

01:00:44   forget what brand it was but it wasn't [TS]

01:00:45   it [TS]

01:00:46   hey guys i got a swiss army watch or [TS]

01:00:48   something costs like a hundred bucks and [TS]

01:00:50   had a thing where when the battery got [TS]

01:00:52   low the second-hand only updated once [TS]

01:00:56   every four seconds or three sides [TS]

01:00:58   something like that so it's still kept [TS]

01:01:01   the right time but you'd clearly notice [TS]

01:01:05   that something was wrong because the [TS]

01:01:07   second-hand only moved every three [TS]

01:01:09   seconds which is going to give you a [TS]

01:01:11   little bit of heads up that ok you need [TS]

01:01:13   to head down to the watch death [TS]

01:01:15   yeah and it was like I don't know yeah [TS]

01:01:17   and I don't even know how will we know [TS]

01:01:19   if it how long that would have lasted [TS]

01:01:20   but you know that day I went and got a [TS]

01:01:22   new battery and it was fine and so I [TS]

01:01:23   didn't even I didn't even have a day [TS]

01:01:25   where it was dead [TS]

01:01:27   whereas with you know my phone i don't [TS]

01:01:30   know i think it's a lot to ask any of us [TS]

01:01:33   to do is to have another device as needy [TS]

01:01:36   of power as our phones like we've all [TS]

01:01:42   you know and hopefully at some point in [TS]

01:01:44   hindsight we're all going to look back [TS]

01:01:46   at this decade and laugh at ourselves [TS]

01:01:49   for what slaves we are to power for our [TS]

01:01:52   phones [TS]

01:01:53   yeah and I think it's a lot to ask any [TS]

01:01:57   of us to do especially regular consumers [TS]

01:02:00   to add a second device to that sort of [TS]

01:02:03   that sort of [TS]

01:02:08   dependency on charging you know once one [TS]

01:02:11   today [TS]

01:02:12   yeah that's and and because it's it's [TS]

01:02:15   something you wear it's something you [TS]

01:02:19   I mean a lot of time for example rings [TS]

01:02:21   are uncomfortable to remove right they [TS]

01:02:23   get so yeah I can't get my wedding [TS]

01:02:25   attached you know your wedding ring like [TS]

01:02:27   you know it'sit's get it over the dam [TS]

01:02:29   knuckle it's like I right so you know [TS]

01:02:32   and you're making watch off taking watch [TS]

01:02:36   off right you know it's like you gotta [TS]

01:02:37   mess with the just strap and you know [TS]

01:02:40   it's it's not just it's not like you [TS]

01:02:43   take the phone out of your pocket and [TS]

01:02:44   slam it down into the dock or you know [TS]

01:02:47   pop the Lightning connector in it's not [TS]

01:02:51   that simple [TS]

01:02:52   so yeah it's that's I think that's you [TS]

01:02:55   know that again kind of leads me into [TS]

01:02:57   the the thought that it's got to be [TS]

01:03:00   simple right you know everybody's coming [TS]

01:03:01   up with these grand ideas and it's just [TS]

01:03:07   another physically impossible [TS]

01:03:08   let me do a second sponsor breaking will [TS]

01:03:10   keep going sure I want to tell you about [TS]

01:03:12   another new sponsor delighted to have [TS]

01:03:14   branch fire branch fire is a [TS]

01:03:17   chicago-based startup dedicated to [TS]

01:03:19   building software that helps people work [TS]

01:03:21   better their flagship product I annotate [TS]

01:03:25   was the first PDF annotation app [TS]

01:03:28   developed for the ipad and it's still [TS]

01:03:30   among the top productivity apps in the [TS]

01:03:32   App Store I annotate lets you read [TS]

01:03:36   markup organize and share documents [TS]

01:03:38   right on your iPad they've got over a [TS]

01:03:41   million users worldwide students and [TS]

01:03:44   teachers to Hollywood actors and [TS]

01:03:46   screenwriters have used it to take their [TS]

01:03:49   PDF workflow paperless got killer [TS]

01:03:51   features an awesome support and it's [TS]

01:03:55   just a terrific terrific app so building [TS]

01:03:58   on aisle and annotates success the [TS]

01:04:00   branch fire team is right now as we [TS]

01:04:03   speak [TS]

01:04:03   probably literally at this very moment [TS]

01:04:05   hard at work on an exciting new mobile [TS]

01:04:08   and desktop product called folia f.lli a [TS]

01:04:11   not out yet but you can follow them on [TS]

01:04:18   Twitter brand [TS]

01:04:19   fire or I guess you say at branch fire [TS]

01:04:22   how do you pronounce the damn the at [TS]

01:04:24   symbol again given out it [TS]

01:04:26   yeah so at branch fire on twitter there [TS]

01:04:30   on something there's something called [TS]

01:04:31   Facebook there on that too [TS]

01:04:33   I don't know what that is but you can [TS]

01:04:35   follow there and they've got their given [TS]

01:04:37   hints they're dropping hints about what [TS]

01:04:39   what fully is in a given information but [TS]

01:04:42   for iannotate which is out right now [TS]

01:04:44   been out for awhile big hit the App [TS]

01:04:47   Store here's where you can go to find [TS]

01:04:48   more go to www.bravotv.com / yet I [TS]

01:04:56   annotate get iannotate I i'll bet you [TS]

01:05:01   could find it if you just Google for [TS]

01:05:03   iannotate but if you use that URL i gave [TS]

01:05:06   you don't know you came from the show [TS]

01:05:08   you my thanks to branch farm [TS]

01:05:10   alright let's talk about the the android [TS]

01:05:13   wear announcements this week I here's [TS]

01:05:18   what I think why I've I haven't linked [TS]

01:05:20   to it yet from during far but we're [TS]

01:05:22   recording this little early we recording [TS]

01:05:24   on Wednesday March 19 so it's been a day [TS]

01:05:27   I still haven't linked to it because [TS]

01:05:29   I've been letting it i wanna think [TS]

01:05:30   because I I'm always a little weary [TS]

01:05:32   especially as time goes on because I [TS]

01:05:35   more and more I I when I write about [TS]

01:05:39   Google and Android I know that it's [TS]

01:05:41   against negative you know so and that [TS]

01:05:45   makes me cautious to do it because my [TS]

01:05:47   first thought was a lot largely negative [TS]

01:05:51   that is just vaporware so I wanted to [TS]

01:05:53   think before I wrote but more and more [TS]

01:05:56   what I think when i hear this is I think [TS]

01:05:58   of January 2010 about six weeks before [TS]

01:06:04   Apple had the original iPad introduction [TS]

01:06:08   and Steve bombers at CES and he's you [TS]

01:06:13   mentioned use the word slate about 72 [TS]

01:06:15   times and add that the HP Slate here's [TS]

01:06:18   the HP Slate it's going to be the best [TS]

01:06:20   tablet computer ever made blood and I [TS]

01:06:23   think it wound up it didn't even ship [TS]

01:06:25   but there he was on stage playing around [TS]

01:06:29   with this HP slate that was [TS]

01:06:31   you know running windows 7 or some [TS]

01:06:33   whatever crap was out at the time and it [TS]

01:06:36   just looked like a fool he look like a [TS]

01:06:38   fool then and in hindsight this looks [TS]

01:06:40   like an even bigger fool because clearly [TS]

01:06:42   it wasn't because this HP slate was [TS]

01:06:44   something that was worth bragging about [TS]

01:06:45   at that keynote event it was because [TS]

01:06:48   they knew Apple was coming out with a [TS]

01:06:51   tablet and they wanted to come out with [TS]

01:06:52   something first [TS]

01:06:53   or they want to do in and out something [TS]

01:06:55   first because they didn't come out here [TS]

01:06:56   and as usual idea like my clip on on on [TS]

01:07:01   Twitter was you know that fact that they [TS]

01:07:03   call the android wear in other hedging [TS]

01:07:05   their bets right [TS]

01:07:07   oh definitely it's they didn't call [TS]

01:07:08   android watch or you know that's [TS]

01:07:11   obviously what you know the initial [TS]

01:07:13   thing is going to be they you know maybe [TS]

01:07:15   there's that there's being smart about [TS]

01:07:17   it you know that give him the benefit of [TS]

01:07:18   the doubt you know they they realized [TS]

01:07:20   that wearable devices are you know that [TS]

01:07:24   the future category and it's pretty [TS]

01:07:26   broad you know it's like saying you know [TS]

01:07:28   fashion fashion be everything from shoes [TS]

01:07:30   to team up to two watches to you know [TS]

01:07:34   clothing right it could wind up being [TS]

01:07:37   something could wind up being something [TS]

01:07:38   really good [TS]

01:07:39   cool and popular but this is not [TS]

01:07:41   something this is technology it's it's [TS]

01:07:44   not a product right so like and and I [TS]

01:07:48   know motorola was one of the people [TS]

01:07:49   they've announced you know and they're [TS]

01:07:51   still like they haven't divesting [TS]

01:07:52   themselves of me that they're still part [TS]

01:07:53   of google but here is from the verge [TS]

01:07:57   story on motorola's watch which i think [TS]

01:07:59   is called the the Moto 360 right there [TS]

01:08:03   are still more questions than answers [TS]

01:08:05   about the Moto 360 well no fucking shit [TS]

01:08:07   this is the behind ok I'll second that [TS]

01:08:14   this is the guy Jim wax who's the [TS]

01:08:16   designer motorola bind it [TS]

01:08:19   ah there's still more questions and [TS]

01:08:21   answers i can i mean i think that is the [TS]

01:08:23   diner said that no the good that was [TS]

01:08:26   from the hurt locker hotter hey but it [TS]

01:08:28   says it works right [TS]

01:08:30   wicks was tight-lipped about battery [TS]

01:08:32   life the particulars of the software and [TS]

01:08:34   user interaction and even the diameter [TS]

01:08:36   of the watch face it's not large but [TS]

01:08:40   it's not small either was as specific as [TS]

01:08:42   you get [TS]

01:08:44   alright so mnoi it's like that they lost [TS]

01:08:48   I mean that that's everything is nice [TS]

01:08:51   and tell you the battery life [TS]

01:08:53   we're not going to tell you the display [TS]

01:08:54   technology we're not going to tell you [TS]

01:08:56   how the user interface and software work [TS]

01:08:58   and we're not going to tell you how big [TS]

01:09:00   the dick goddamn thing is what else is [TS]

01:09:03   there [TS]

01:09:04   well it was so obviously fake to me too [TS]

01:09:08   right yeah it's like it's like those [TS]

01:09:09   those are just some fake screenshot it's [TS]

01:09:12   just you know that that some video guy [TS]

01:09:16   was doing compositing of some high [TS]

01:09:18   really high resolution do not even good [TS]

01:09:21   figure [TS]

01:09:21   yeah and it was just you know and what I [TS]

01:09:27   wanted [TS]

01:09:27   they showed was a round face now [TS]

01:09:31   yeah it's it's possible to do that round [TS]

01:09:35   face but if you know anything about El [TS]

01:09:38   lcds there they're laid out on a matrix [TS]

01:09:41   you know it's a square matrix of [TS]

01:09:44   semiconductors right right its grasp how [TS]

01:09:47   do you have how do you make yeah its [TS]

01:09:49   graph paper [TS]

01:09:50   how do you make that round well you're [TS]

01:09:53   gonna have to be cutting off parts of [TS]

01:09:55   some of those squares which means [TS]

01:09:57   they're not gonna light up so you know [TS]

01:10:01   just that the notion of a round face on [TS]

01:10:06   a SmartWatch is problematic from the [TS]

01:10:09   get-go you know not even talking about [TS]

01:10:12   the software but just the physical [TS]

01:10:14   connections of this thing right it's [TS]

01:10:16   like you know it's the same thing with [TS]

01:10:18   the other people that to talk about you [TS]

01:10:20   know an iphone screen that goes [TS]

01:10:22   edge-to-edge well great but or the [TS]

01:10:25   interconnects right how to set display [TS]

01:10:27   connect up you know that it's so easy to [TS]

01:10:30   gloss over physical problems you know an [TS]

01:10:36   industrial design when you're doing [TS]

01:10:38   these concepts right well in any design [TS]

01:10:41   now that's you know whether it's hard [TS]

01:10:42   yeah i know sometimes i'm solving [TS]

01:10:44   solving problems every single problem [TS]

01:10:46   along the way is that that that is [TS]

01:10:49   design right that is the devil's in the [TS]

01:10:51   details right and you can skip it for [TS]

01:10:53   now it's like taking a test where you're [TS]

01:10:55   not allowed to have blank answers right [TS]

01:10:57   you can skip question [TS]

01:10:58   seven but when you're designing a [TS]

01:11:00   product eventually you've got to come [TS]

01:11:01   back to it and you've got to get an [TS]

01:11:03   answer to it right there has to be some [TS]

01:11:06   you know some answer to the question of [TS]

01:11:10   you know how does it you know how does [TS]

01:11:13   it connect or whatever the problem is [TS]

01:11:15   the other thing I thought with this is [TS]

01:11:18   that they've you know that they're going [TS]

01:11:20   I you know and android like what is [TS]

01:11:24   android its Android where I some kind of [TS]

01:11:26   derivative but you know just like with [TS]

01:11:28   the phones and tablets were different [TS]

01:11:29   hardware makers you know can make [TS]

01:11:31   different designs but if summer square [TS]

01:11:34   and summer rectangular and summer [TS]

01:11:36   circular and they're all even if they're [TS]

01:11:39   big watches right and somebody said that [TS]

01:11:41   one of these round android wear ones [TS]

01:11:44   like a 46 46 millimeter diameter and [TS]

01:11:47   bike you know like a standard men's [TS]

01:11:49   sizes somewhere around like 38 [TS]

01:11:51   millimeters and maybe because watches [TS]

01:11:53   have been getting bigger fashion-wise [TS]

01:11:55   maybe you call 40 the standard now but [TS]

01:11:57   46 is bigger humongous and there's [TS]

01:12:00   probably a lot of people out there you [TS]

01:12:02   know who have 46 millimeter regular mens [TS]

01:12:06   wrist watches but it's pretty big but [TS]

01:12:08   overall though as a computer display [TS]

01:12:10   that's small right i mean you know that [TS]

01:12:13   happen from all the iphone absolute idea [TS]

01:12:15   of three-and-a-half inch or a 4-inch [TS]

01:12:18   iphone screen is a small display and a [TS]

01:12:21   lot of times you know like if you're [TS]

01:12:22   doing something like let's say a twitter [TS]

01:12:24   app it's a really small canvas to work [TS]

01:12:28   on to do something like hey let's show [TS]

01:12:31   that user's timeline and and whatever [TS]

01:12:34   the problem so if you're talking about a [TS]

01:12:35   forty six millimeter either a square [TS]

01:12:38   circle that's really small [TS]

01:12:41   ah and the difference between a circle [TS]

01:12:44   in the square is humongous in terms of [TS]

01:12:47   layout right terms of the last you [TS]

01:12:52   effectively you know and in a way that [TS]

01:12:54   like you'd have to design an app twice [TS]

01:12:57   already on day one you have to have to [TS]

01:13:00   complete designs to support just square [TS]

01:13:03   and circle [TS]

01:13:04   well you know what its gonna be like [TS]

01:13:05   it's going to be like you know when the [TS]

01:13:07   early days of HDTV you know where you [TS]

01:13:09   have the standards broadcast screen [TS]

01:13:11   the kind of was like either scrunched in [TS]

01:13:13   or expand it out either you you were [TS]

01:13:16   either seen black bars on the side or [TS]

01:13:18   your cropping content on the top and the [TS]

01:13:19   bottom right i mean you pick [TS]

01:13:21   take your pick and you know what it's [TS]

01:13:24   gonna look bad either way I promise you [TS]

01:13:26   right i mean just think about like the [TS]

01:13:27   iphone like you know like on a square or [TS]

01:13:30   rectangle you know what it where some [TS]

01:13:32   pretty convenient spots the corners [TS]

01:13:34   right looking on on the phone you got [TS]

01:13:36   your battery in a corner you've got your [TS]

01:13:38   signal indicator in the corner on your [TS]

01:13:40   home screen I'm looking at it right now [TS]

01:13:41   I've got my little shortcut to get to [TS]

01:13:43   the phone in a corner [TS]

01:13:46   well guess what honest if you draw an [TS]

01:13:48   oval on the iphone screen they're all [TS]

01:13:50   gone [TS]

01:13:50   yeah yeah it also seemed in that promo [TS]

01:13:54   video that that some of the slight [TS]

01:13:57   interactions just kind of like them i [TS]

01:13:59   could make any rhyme or reason to him [TS]

01:14:01   now I was like this where you no swiping [TS]

01:14:04   up what is the does that have any kind [TS]

01:14:05   of standard thing it's like I don't see [TS]

01:14:08   anything kind of standard they're just [TS]

01:14:09   like the guy decided slip-up and [TS]

01:14:11   something magically appeared you know it [TS]

01:14:14   so what are you just going to swipe [TS]

01:14:15   around until you find what you want or [TS]

01:14:17   is there some sort of you know [TS]

01:14:19   conceptual hierarchy to this this [TS]

01:14:21   information I and again and and that you [TS]

01:14:27   know how you transition between those it [TS]

01:14:29   totally changes whether it's a circle or [TS]

01:14:30   a square now it just it just it just [TS]

01:14:33   seemed very only these things add up to [TS]

01:14:36   just being kind of gay Paree there is [TS]

01:14:39   one aspect of Google where and it's not [TS]

01:14:42   it is a totally obvious i mean everybody [TS]

01:14:45   i think it's thought of it so obvious [TS]

01:14:46   that maybe people don't even think about [TS]

01:14:48   it as an idea on but because its Android [TS]

01:14:53   they've already got that this what I'm [TS]

01:14:55   about to say they've already got it [TS]

01:14:56   working and because it's google they [TS]

01:14:58   actually have a pretty good version of [TS]

01:15:00   it but it's text-to-speech because [TS]

01:15:03   that's a huge from up with the pebble to [TS]

01:15:05   me is ok so you hook it up you turn on [TS]

01:15:08   Bluetooth you sync it with your phone [TS]

01:15:09   and all of a sudden one you do you get a [TS]

01:15:12   text you get a little thing on your [TS]

01:15:13   wrist and you can see it [TS]

01:15:15   well now what if it's a text that's [TS]

01:15:16   important you've got to take your father [TS]

01:15:19   your pocket to write back so what what [TS]

01:15:21   exactly did you get saved [TS]

01:15:23   other than [TS]

01:15:24   that problem i did mention earlier where [TS]

01:15:26   sometimes i get a text and I don't [TS]

01:15:27   notice that the thing went off in my [TS]

01:15:29   pocket but in that case the fact that [TS]

01:15:32   the watch has a screen is meaningless [TS]

01:15:34   all i need is something on my body that [TS]

01:15:36   notifies me [TS]

01:15:37   hey yeah right actually but with this i [TS]

01:15:42   will say that there that does take it up [TS]

01:15:44   a level where if you've got the the [TS]

01:15:46   google now integration and you get a [TS]

01:15:48   text on your watch [TS]

01:15:50   you can say to the watch ok tell craig [TS]

01:15:53   I'll be ready in 15 minutes [TS]

01:15:55   okay you're just you're just a moment [TS]

01:15:57   ago worried about looking dorky why you [TS]

01:15:59   flick your wrist wrap dorky you're gonna [TS]

01:16:01   look when sitting there like you know [TS]

01:16:03   the secret service agent you know [TS]

01:16:04   talking into your wrist [TS]

01:16:06   well I could see it being useful in the [TS]

01:16:08   car maybe but that's to me is that there [TS]

01:16:11   is you know but you don't drive a stick [TS]

01:16:13   shift II know I don't know I and well [TS]

01:16:20   but they also have the thing where it's [TS]

01:16:21   always listening for ok Google or [TS]

01:16:23   whatever it is you don't have to push a [TS]

01:16:24   button on the watch to make it listen [TS]

01:16:26   are dead i bet if you're if you're out [TS]

01:16:29   on a busy street there's a lot of noise [TS]

01:16:31   on the street [TS]

01:16:32   yeah that's gonna work great yeah I [TS]

01:16:34   don't you know you're gonna have to [TS]

01:16:35   point up you're gonna have to point the [TS]

01:16:36   microphone at your face the devil is in [TS]

01:16:39   the details and I'm with you on that i'm [TS]

01:16:40   just saying in theory it's it yeah [TS]

01:16:43   y'know that it goes back to the point of [TS]

01:16:46   there needs to be other ways of [TS]

01:16:47   interacting with our devices right and I [TS]

01:16:49   think voice is is one of the things you [TS]

01:16:52   know series got some problems google I [TS]

01:16:55   mean looking credit where credit's due [TS]

01:16:57   google now is pretty awesome [TS]

01:16:59   yeah at least in terms air Google's yeah [TS]

01:17:01   Google's accuracy is better that they're [TS]

01:17:03   just is i will say this i add do you [TS]

01:17:06   think that I might not [TS]

01:17:07   am i just am I kidding myself but I [TS]

01:17:11   think Cirie has gotten significantly [TS]

01:17:13   better I'd agree that the google stuff [TS]

01:17:16   is still ahead but I feel like I feel [TS]

01:17:20   like Siri his is actually a lot better [TS]

01:17:21   than it ever has been before [TS]

01:17:23   yeah it's well it improves the more data [TS]

01:17:26   you feed it right it doesn't more [TS]

01:17:28   different kinds of voices that are [TS]

01:17:30   interact with it the more kinds of [TS]

01:17:31   questions that are being asked you know [TS]

01:17:34   it largely i'm making better over time [TS]

01:17:36   and I call it all [TS]

01:17:38   the features of Ceres Ceres largely it's [TS]

01:17:41   not the the the intelligent agent part [TS]

01:17:44   to me largely it's the text-to-speech [TS]

01:17:46   and as you know here in the US Coast [TS]

01:17:48   it's you know winner so if I'm out and I [TS]

01:17:51   do get a text huh [TS]

01:17:54   it's really really great is I you know I [TS]

01:17:57   don't like messing around with those the [TS]

01:17:58   the touchscreen gloves never work right [TS]

01:18:01   for me [TS]

01:18:02   they're not good enough but i can use [TS]

01:18:03   Siri with the glove with gloves on Ali [TS]

01:18:05   do is push the button and I can dictate [TS]

01:18:08   a text and it worked great [TS]

01:18:10   I don't like my my primary use case is [TS]

01:18:13   just give myself reminders right you [TS]

01:18:17   know your phone out you know [TS]

01:18:18   yeah reminder to water the plants at 5pm [TS]

01:18:22   yep done [TS]

01:18:23   ah and I think that that's its works [TS]

01:18:26   better than it ever has before i'm not [TS]

01:18:28   saying i don't know that i don't think [TS]

01:18:29   it works as well as schools but it's [TS]

01:18:31   getting there and I think it's at least [TS]

01:18:33   keeping pace I good [TS]

01:18:36   google has been collecting data longer [TS]

01:18:37   so the right now they're there they're [TS]

01:18:40   more refined sites that's why Google [TS]

01:18:42   Maps is so much better right they've [TS]

01:18:44   been collecting data longer than an [TS]

01:18:46   apple as and I'm making corrections to [TS]

01:18:48   that data I do think it's a useful [TS]

01:18:51   feature on the phone and i use it like I [TS]

01:18:52   said especially here in the winter where [TS]

01:18:54   my hands are so cold I can you know send [TS]

01:18:56   a couple of text messages without [TS]

01:18:57   actually using the keyboard and take my [TS]

01:19:00   gloves off but i wouldn't be surprised [TS]

01:19:03   if the root of the whole thing and [TS]

01:19:05   apples interest in it is beyond you know [TS]

01:19:09   the phone it's in devices that won't [TS]

01:19:11   have a display or if they do don't have [TS]

01:19:15   a display that could fit a keyboard also [TS]

01:19:18   want that's one of the things that's [TS]

01:19:20   interesting about car play again you [TS]

01:19:21   know back to that is it you know the [TS]

01:19:24   ability to talk to your car to do things [TS]

01:19:27   is awesome because it keeps your eye on [TS]

01:19:30   our own right you know you don't have to [TS]

01:19:33   look at Italy little knobs right you [TS]

01:19:36   know you can say in fact I've got my VW [TS]

01:19:39   has a little but you press and i can say [TS]

01:19:42   you know call somebody's name [TS]

01:19:47   yeah I have that and it and it just it [TS]

01:19:50   makes a phone call and I don't have to [TS]

01:19:51   no fiddling around through address books [TS]

01:19:54   or find a contact or whatever it just it [TS]

01:19:55   just did [TS]

01:19:56   it's like magic right and I haven't you [TS]

01:20:00   know haven't been distracted [TS]

01:20:04   that's that's also one of the challenges [TS]

01:20:07   with car plate right you know it's like [TS]

01:20:08   and it's kind of in the manufacturers [TS]

01:20:10   hand to how they minimize distractions [TS]

01:20:14   because you know you you don't want you [TS]

01:20:20   don't want people to be staring at [TS]

01:20:22   display while the driving down to [TS]

01:20:24   definitely something in fact to add you [TS]

01:20:25   I right today is yea truly dangerous [TS]

01:20:28   right [TS]

01:20:29   somebody's gonna get hurt now i'm i'm [TS]

01:20:31   sort of it as I rocket towards old age [TS]

01:20:35   that's like my you know you got them [TS]

01:20:37   kids you know exactly you can I keep it [TS]

01:20:43   so off it's so obvious when you see [TS]

01:20:44   somebody is texting or talking on the [TS]

01:20:46   phone oh my god i see it all allow you [TS]

01:20:48   the answer three [TS]

01:20:49   I see it all the time as a pedestrian [TS]

01:20:51   you know because I walked once they're [TS]

01:20:53   here and hilly and when I see somebody [TS]

01:20:54   texting and driving it makes me [TS]

01:20:56   furiously angry just furious yeah i [TS]

01:20:59   would honest-to-god i honest-to-god [TS]

01:21:01   would rather see someone just drinking a [TS]

01:21:02   beer [TS]

01:21:04   really what does that leave their eyes [TS]

01:21:06   are on the road and they'll be slowing [TS]

01:21:08   down and looking for cops right yeah [TS]

01:21:14   honest to god if i fi i would rather [TS]

01:21:17   that to see somebody drinking a beer [TS]

01:21:19   while they drive then then texting [TS]

01:21:20   really would [TS]

01:21:22   yeah absolutely i mean dangerous and I I [TS]

01:21:25   don't want to be somebody's you know [TS]

01:21:27   blind drunk driving but yeah I'm not [TS]

01:21:31   endorsing drunk driving or even drink up [TS]

01:21:33   or even drinking water i'm not i'm just [TS]

01:21:35   saying i honestly feel that strongly [TS]

01:21:37   about it with the text and it's it's I [TS]

01:21:39   think it you know statistics bear it out [TS]

01:21:41   so yeah yeah sits and no brainers ah let [TS]

01:21:48   me just take a final breakdown want to [TS]

01:21:50   thank our third and final sponsor this [TS]

01:21:52   is great [TS]

01:21:53   the perfect trifecta three new sponsors [TS]

01:21:55   and I love love love that this is like a [TS]

01:22:01   sort of out-of-left-field ideas like [TS]

01:22:04   Caesar salads crank [TS]

01:22:05   love Caesar salad haha that might make [TS]

01:22:08   an awesome [TS]

01:22:09   Jesus seller trusting yeah we got the [TS]

01:22:11   best Caesar it's a new spin on an old [TS]

01:22:14   favorite forget what you know about a [TS]

01:22:18   Caesar salad this is not your ordinary [TS]

01:22:19   gloppy egg-based version iono I've never [TS]

01:22:22   had an egg-based Caesar sell it so I'm [TS]

01:22:24   not quite sure what they're talking [TS]

01:22:25   about but this is different it's got [TS]

01:22:27   bite its bold its edges sharp the best [TS]

01:22:30   Caesar is a project years in the making [TS]

01:22:33   and it's close to the heart of its [TS]

01:22:35   creator guy named tyson Kaylee learn the [TS]

01:22:39   recipe as a kid from his father and he's [TS]

01:22:42   made it his whole life for friends and [TS]

01:22:44   family and so what he's done with this [TS]

01:22:47   family recipe for Caesar salad is built [TS]

01:22:49   a single-purpose app because he simply [TS]

01:22:52   wanted a way to teach this recipe to [TS]

01:22:53   everyone so you'll find the [TS]

01:22:56   mouth-watering recipe in the app and [TS]

01:22:59   it's got great photography from tysons [TS]

01:23:02   friend Katie new new bern haiti newbern [TS]

01:23:05   great visuals it's been featured by [TS]

01:23:09   Apple and the app store food and drink [TS]

01:23:11   section as as a best new app and it's [TS]

01:23:14   available free for iphone and ipad [TS]

01:23:17   satisfy your craving get the app learn [TS]

01:23:20   the recipe enjoy it for a lifetime [TS]

01:23:22   talk-show listeners here's the deal [TS]

01:23:25   Tyson's only wish is for you to make the [TS]

01:23:28   best Caesar share it with your friends [TS]

01:23:30   and post photos via the apps integration [TS]

01:23:35   with instagram facebook and twitter [TS]

01:23:37   how do you get head on over here is the [TS]

01:23:41   website www.investmentpitch.com / the [TS]

01:23:47   talk show www the best Caesar dot-com / [TS]

01:23:51   the talk show and you get this great app [TS]

01:23:54   i love a Caesar salad caesar salads my [TS]

01:23:57   go-to appetizer [TS]

01:24:00   you got to tell people how to spell [TS]

01:24:03   Caesar I learned a lot of people making [TS]

01:24:07   that mistake like i just made it [TS]

01:24:09   CAE SAR CAE it [TS]

01:24:14   yes a-are you know I caesars palace in [TS]

01:24:17   vegas why it doesn't have an apostrophe [TS]

01:24:19   no I so the guy who invented it [TS]

01:24:24   founder of the the casino and he was [TS]

01:24:27   like 1967-68 guy named jay Sarno there's [TS]

01:24:30   a Kickstarter book from a professor of [TS]

01:24:34   like gambling history at UNLV [TS]

01:24:36   ah that I bought and it's a great book i [TS]

01:24:39   was called what's it called grandisimo [TS]

01:24:42   which is the name jay sorrows on I never [TS]

01:24:46   got to build it was like going to be is [TS]

01:24:48   like a masterpiece follow anyone [TS]

01:24:51   grandissimo is a great book but anyway [TS]

01:24:53   he came up with the name so it's gonna [TS]

01:24:56   be called caesars palace and then [TS]

01:24:58   somebody pointed out to him that it did [TS]

01:25:00   you know needed an apostrophe and I [TS]

01:25:02   think nobody knows but i think the gist [TS]

01:25:04   is that maybe he'd like made a mistake [TS]

01:25:05   but he said oh no there's not just one [TS]

01:25:09   Caesar every man who steps foot in this [TS]

01:25:11   casino is the Caesar there you go that's [TS]

01:25:15   the name so anyway that's why I just [TS]

01:25:17   assume everybody knows caesars palace [TS]

01:25:18   and they know how to spell Caesar CAE s [TS]

01:25:22   AR what a great idea I la a at and added [TS]

01:25:28   a good Caesar salad at the the important [TS]

01:25:32   thing to know how to make I just love [TS]

01:25:34   the disk this guide has devoted his life [TS]

01:25:36   to like perfecting the Caesar salad i [TS]

01:25:40   love it i think that's the time United [TS]

01:25:41   they're so great photography on this [TS]

01:25:43   website i'm here i haven't had dinner [TS]

01:25:46   yet and I'm like okay haha and ahmed i [TS]

01:25:52   know what I went after eleven o'clock [TS]

01:25:55   p.m. here and i haven't yet but I have [TS]

01:25:57   to admit it is very very attractive [TS]

01:25:59   website and get some romaine lettuce in [TS]

01:26:02   the fridge [TS]

01:26:03   yeah at the very least everybody should [TS]

01:26:04   check out the website because I yeah [TS]

01:26:06   beautiful sight [TS]

01:26:07   yeah somebody obviously loves design [TS]

01:26:10   yeah and and that's good food too so [TS]

01:26:13   that's a good combo does look like a [TS]

01:26:16   good csound have to say that leprosy [TS]

01:26:20   dammit now hungry we started with orange [TS]

01:26:23   juice and our armies are salad okay [TS]

01:26:25   let's talk about steaks [TS]

01:26:27   haha you I said I like before steak that [TS]

01:26:32   I mean no no the only other thing i like [TS]

01:26:34   before steak is maybe French onion soup [TS]

01:26:37   but if I don't you know it's either that [TS]

01:26:38   or a Caesar salad [TS]

01:26:39   alright last thing i want to talk about [TS]

01:26:42   and I think this I wanted to sort of [TS]

01:26:44   like a zoom back out MIT the bottom line [TS]

01:26:47   to me on on the Android wear is just [TS]

01:26:49   come back to me when you have a real [TS]

01:26:51   product and you can tell me what the [TS]

01:26:52   battery life is and what it actually [TS]

01:26:54   doesn't want it actually costs him how [TS]

01:26:56   it works i say you got a zoom all the [TS]

01:27:00   way back out to the big picture and you [TS]

01:27:02   talk about this any and the article on [TS]

01:27:04   on for bow which is you gotta start by [TS]

01:27:06   asking yourself what are the problems [TS]

01:27:08   that we can solve right like how how can [TS]

01:27:12   we put a watch it in i/os a watch OS i'm [TS]

01:27:21   gonna watch is a phone OS how you take a [TS]

01:27:23   phone OS and put it on your wrist [TS]

01:27:25   that's not solving a problem that's [TS]

01:27:27   that's just you know doing a trick right [TS]

01:27:32   you're not solving an actual problem for [TS]

01:27:34   actual users by just doing that it has [TS]

01:27:36   to do something it has to you know I [TS]

01:27:39   don't want to be corny but it has to be [TS]

01:27:40   meaningful to people's lives right it's [TS]

01:27:43   like it for most people it's not a chore [TS]

01:27:45   to pull the phone out of your pocket and [TS]

01:27:47   interact with it [TS]

01:27:48   that's not that's not a chore right I so [TS]

01:27:51   for example so for example famously for [TS]

01:27:54   four years and years I mean probably [TS]

01:27:56   decades even [TS]

01:27:57   I people would say what if what if Apple [TS]

01:28:01   made a cut down version of mac OS that [TS]

01:28:03   could run on a handheld computer right [TS]

01:28:06   then it's a great idea you can imagine [TS]

01:28:08   things you do with it but in and of [TS]

01:28:10   itself that's nothing [TS]

01:28:11   it actually has two so and that you know [TS]

01:28:13   eventually they did it that's what the [TS]

01:28:14   iphone is but the it had to actually [TS]

01:28:17   solve problems and the problems that it [TS]

01:28:20   solved were things like how can i read [TS]

01:28:22   my email while I am away from any [TS]

01:28:25   computer how can I talk to people you [TS]

01:28:29   know how can i make phone calls [TS]

01:28:30   how can I listen to music without [TS]

01:28:32   carrying a separate device just too [TS]

01:28:34   listen to music those are real problems [TS]

01:28:35   and no the iphone had real solutions to [TS]

01:28:38   it [TS]

01:28:39   I feel like it better yet better yet it [TS]

01:28:41   even add it solve problems that you [TS]

01:28:43   didn't know you had [TS]

01:28:44   yes it enabled you to do things like go [TS]

01:28:47   on the internet and do price comparisons [TS]

01:28:50   while you're shopping for something [TS]

01:28:52   exactly right i gave you you know [TS]

01:28:55   somebody's you're having a discussion [TS]

01:28:57   during dinner and somebody says you know [TS]

01:29:00   when was the first watch invented and [TS]

01:29:03   yeah I'll go to Wikipedia you know it [TS]

01:29:06   enabled a lot of new things you know the [TS]

01:29:10   problems you didn't know you had to eat [TS]

01:29:12   you didn't know how how satisfying it [TS]

01:29:16   would be to to come up with solutions to [TS]

01:29:20   those problems right didn't look at them [TS]

01:29:22   as something that [TS]

01:29:24   oh my god this is you know this is [TS]

01:29:26   something that's make my life worse it's [TS]

01:29:29   like it was something that enriched your [TS]

01:29:33   life right now not its it knows its [TS]

01:29:37   subtle difference there and yeah i would [TS]

01:29:39   say i get another perfect example of of [TS]

01:29:42   the sort of question that i never really [TS]

01:29:44   thought about in advance and but now I [TS]

01:29:47   use all the time is ok I'm somewhere [TS]

01:29:48   unfamiliar i'm traveling i'm in a new [TS]

01:29:50   city where should I eat em right yeah [TS]

01:29:54   and you know it is different ways you [TS]

01:29:56   can solve that using the phone but you [TS]

01:29:58   know the phone solves it really pretty [TS]

01:30:00   well yeah you used to just being what [TS]

01:30:04   why don't know go down if you're in a [TS]

01:30:06   hotel ask the hotel you know they don't [TS]

01:30:09   know what to do they did probably [TS]

01:30:10   descended to wherever they're getting [TS]

01:30:11   kickbacks from right exactly and you [TS]

01:30:14   know it [TS]

01:30:15   it also allows you to find your way [TS]

01:30:19   around you know public transport [TS]

01:30:21   I mean I know I leaves public transport [TS]

01:30:23   a lot more because you know you arrived [TS]

01:30:25   in new york city and i got in all the [TS]

01:30:29   transit information I need in my pocket [TS]

01:30:32   it's it's pretty awesome [TS]

01:30:36   yeah i think that that's that's the I'm [TS]

01:30:40   hoping that you know the thing that [TS]

01:30:42   Apple comes up with has some of these [TS]

01:30:45   surprises like you know the ability you [TS]

01:30:48   know I had no idea how important it [TS]

01:30:50   would be to have safari in my pocket see [TS]

01:30:53   that extra mad that I know that that to [TS]

01:30:58   me was you know it was like okay yeah I [TS]

01:31:00   can you know read some webpages i don't [TS]

01:31:02   know i can do I can do you know read my [TS]

01:31:03   RSS know you don't do my Twitter 1-2 [TS]

01:31:06   minutes I'm gonna I'm gonna step back [TS]

01:31:08   I'm going to erase that last answer i [TS]

01:31:10   take it back actually no because I never [TS]

01:31:12   would have anticipated how usable the [TS]

01:31:14   web could be on that side of the screen [TS]

01:31:16   so i take it back and do take it back [TS]

01:31:19   yeah that my initial reaction minor [TS]

01:31:21   infractions is like a don't really want [TS]

01:31:24   to have email when I'm out and about you [TS]

01:31:27   know I don't want people to be able to [TS]

01:31:28   bug me i mean they bug me enough with [TS]

01:31:30   email in the office i want to be able to [TS]

01:31:31   go and be free of email and then it's [TS]

01:31:36   like oh ok well it is pretty awesome [TS]

01:31:39   like if you're expecting an email from [TS]

01:31:41   somebody to be able to check for water [TS]

01:31:43   out or did well we'll get our desks to [TS]

01:31:46   if you think of something to email [TS]

01:31:48   someone instead of making a to-do to hey [TS]

01:31:51   email Craig about sending me his audio [TS]

01:31:54   from the talk show [TS]

01:31:55   I just email you you know you just do it [TS]

01:31:57   like it's always a huge step up when you [TS]

01:31:59   can instead of making a reminder to do [TS]

01:32:01   something do something [TS]

01:32:03   yeah so you know that that's that's my [TS]

01:32:05   hope with this wearable technology right [TS]

01:32:07   as it's going to enable things that were [TS]

01:32:09   not even think enough you know there are [TS]

01:32:11   a lot of smart people at Apple pay and [TS]

01:32:13   there are there clearly thinking hard [TS]

01:32:15   about this problem [TS]

01:32:16   yeah well and you know your Facebook [TS]

01:32:18   stuff is lately this week mark Gurman [TS]

01:32:21   had some kind of somebody leaked the [TS]

01:32:23   yeah that doesn't awesome thing that he [TS]

01:32:26   wrote up there and he's got some [TS]

01:32:27   resources I'll tell you and I'll bet [TS]

01:32:29   somebody else somebody annapolis yes and [TS]

01:32:32   I don't think it's probably Apple think [TS]

01:32:34   it's probably a partner [TS]

01:32:35   yeah like my guess would be that that [TS]

01:32:37   that you know that that health book is [TS]

01:32:40   going to aggregate data from different [TS]

01:32:41   sources so you know maybe it's got some [TS]

01:32:44   Nike FuelBand integration who knows [TS]

01:32:47   well and who knows whether it'll change [TS]

01:32:49   your not too [TS]

01:32:50   because it's only March and i'm guessing [TS]

01:32:54   that this is something that we're going [TS]

01:32:55   to see at WC oh yeah absolutely but [TS]

01:32:58   we're only guessing the WWDC is going to [TS]

01:32:59   be in June I mean it's a informed guess [TS]

01:33:02   but it's informed only by the last five [TS]

01:33:04   or six years of that happening to it but [TS]

01:33:06   that just what we can see from this [TS]

01:33:08   deadly the the week stuff that German [TS]

01:33:11   had is a sort of passbook style it's [TS]

01:33:14   like a sister app to passbook what [TS]

01:33:16   passbook is for those type of cards [TS]

01:33:18   health book is it's you know not just [TS]

01:33:21   the name it's similar but it's a similar [TS]

01:33:22   interface but that makes me think that [TS]

01:33:25   it's also meant like passbook where [TS]

01:33:27   third parties can add their stuff [TS]

01:33:29   yep so it's not it's it's not and I'd [TS]

01:33:34   expect one of those third parties is the [TS]

01:33:36   one who is leaking it i want everybody [TS]

01:33:38   wondering thats I mean Apple Apple has a [TS]

01:33:43   pretty good culture of security know [TS]

01:33:46   right I Apple it's indoctrinated with [TS]

01:33:49   apple employees that you know you just [TS]

01:33:51   don't talk about what you're working on [TS]

01:33:53   it's really that simple and the Apple [TS]

01:33:56   employees I know I I know better than [TS]

01:33:58   asking you know that they just not going [TS]

01:34:00   to say anything [TS]

01:34:02   some third-party they don't have that [TS]

01:34:06   culture some QA engineer something that [TS]

01:34:10   you know work for nike might've just [TS]

01:34:12   look somebody some screenshots and a you [TS]

01:34:15   know here this is what this does [TS]

01:34:18   and you know that also there's a story [TS]

01:34:21   so and you know I don't you know mark [TS]

01:34:24   Gurman doesn't talk about his sources it [TS]

01:34:27   doesn't talk about the stuff he writes [TS]

01:34:28   and that's you know that's from for his [TS]

01:34:31   businesses in that's a good way to [TS]

01:34:34   handle it and keep you know keep your [TS]

01:34:36   sources to yourself so we're what what [TS]

01:34:39   are some of the problems that you think [TS]

01:34:40   can you know I again i'm with you i I [TS]

01:34:43   don't I don't believe that I can even [TS]

01:34:45   think of all the things that that [TS]

01:34:47   wearable technology is going to be able [TS]

01:34:49   to do 10 years from now like I think [TS]

01:34:51   it's some of them and I we know we know [TS]

01:34:53   about exercise trackers right foot [TS]

01:34:56   you know step one and step tracker type [TS]

01:34:59   things because they exist now right [TS]

01:35:00   there's the FuelBand [TS]

01:35:01   Fitbit and phony but the phone itself [TS]

01:35:04   even does it now with the a7 processor [TS]

01:35:07   not contain myself and i think it is [TS]

01:35:11   right there is a game seven but what ya [TS]

01:35:14   heartbeat monitors stuff like that [TS]

01:35:17   alright i can imagine i've seen that but [TS]

01:35:22   already then I'm starting to run out of [TS]

01:35:24   steam on ideas like those things already [TS]

01:35:26   exists [TS]

01:35:28   yeah i could imagine you know maybe with [TS]

01:35:31   some kind of breakthrough or something i [TS]

01:35:33   can imagine the advantage of having a [TS]

01:35:35   camera on the device that you could [TS]

01:35:38   position different places on your body i [TS]

01:35:40   don't know but we already know what [TS]

01:35:42   cameras do like I feel like you know [TS]

01:35:45   it's it just would be another [TS]

01:35:46   convenience like if you go running and [TS]

01:35:48   you only have your new apple thing on [TS]

01:35:51   your wrist on and don't have your phone [TS]

01:35:52   and you see something interesting you [TS]

01:35:54   could take a photo [TS]

01:35:56   ah but that's you know that's not really [TS]

01:35:59   solving new problems [TS]

01:36:00   I don't know I feel like I'm I I feel [TS]

01:36:03   pretty confident that these problems are [TS]

01:36:05   out there but I really kind of feel like [TS]

01:36:07   when I finally see it it it's going to [TS]

01:36:09   be a I never thought of that [TS]

01:36:11   yeah now i buy that is the hardest thing [TS]

01:36:15   to think about I did all the other stuff [TS]

01:36:18   about you know the the physical aspects [TS]

01:36:20   to it you know how it fits into the iOS [TS]

01:36:23   ecosystem that's all pretty you know you [TS]

01:36:26   can kind of suss that out pretty easily [TS]

01:36:29   but coming up with exciting use cases [TS]

01:36:36   yeah it's it's that's the third thing [TS]

01:36:41   and but I think for me there's a lot to [TS]

01:36:50   be said with putting you know giving [TS]

01:36:54   your physical state using that as [TS]

01:37:00   context for the you know the device can [TS]

01:37:03   make assumptions then like that the [TS]

01:37:06   example I use and then the post was okay [TS]

01:37:09   right now I'm physically closer to my [TS]

01:37:13   iphone that I [TS]

01:37:14   come to my macbook right why do I see [TS]

01:37:18   notifications on both machines [TS]

01:37:20   yeah and-and-and somebody who owns an [TS]

01:37:22   iphone and ipad and imac and you know a [TS]

01:37:26   bunch of other devices you know anytime [TS]

01:37:29   an alarm goes off its like blink blink [TS]

01:37:32   blink blink blink blink blink [TS]

01:37:34   you know that's I don't need that yeah I [TS]

01:37:37   messages on my physical context is is [TS]

01:37:40   it's an important thing in that in that [TS]

01:37:43   solution [TS]

01:37:44   yeah ideally I message and anything [TS]

01:37:48   similar [TS]

01:37:49   it's not notifying devices it's [TS]

01:37:52   notifying you right and the devices [TS]

01:37:55   could figure out where you are what [TS]

01:37:58   you're doing right and you know it [TS]

01:38:03   another example right if the device [TS]

01:38:06   knows you're currently we'll say six [TS]

01:38:11   inches away from my phone if I stand up [TS]

01:38:14   and walk towards the door and the phones [TS]

01:38:16   not in my pocket that distance is [TS]

01:38:18   increasing right you know this the [TS]

01:38:22   phones are going BP forgot me [TS]

01:38:25   do I get a little you know my clip on [TS]

01:38:28   device starts buzzing like a you [TS]

01:38:30   forgetting your phone you know that [TS]

01:38:32   there are some interesting things there [TS]

01:38:34   right and and you know none of us likes [TS]

01:38:36   leaving the phone at home [TS]

01:38:37   I mean even you know my wife left her [TS]

01:38:40   phone at home the other day and I had [TS]

01:38:41   you know had to call her well I called [TS]

01:38:44   her and it's like Everlast phone rang [TS]

01:38:45   and in the kitchen it's like a crap [TS]

01:38:47   she's never phone with her [TS]

01:38:49   how do i get in contact with her and I [TS]

01:38:51   know that you know what would have been [TS]

01:38:52   you know a five-second activity [TS]

01:38:56   yeah I became a you know I got to track [TS]

01:38:58   it down and work and interrupt your [TS]

01:39:00   meeting and that made it so you know [TS]

01:39:05   that the again they think the putting [TS]

01:39:09   you as a person and letting your [TS]

01:39:14   device's know about you and you know [TS]

01:39:17   know about your physical state right you [TS]

01:39:22   know [TS]

01:39:23   are you HOT you called you know you [TS]

01:39:24   retired you awake [TS]

01:39:27   it there are some interesting things [TS]

01:39:30   that can be inferred by the devices once [TS]

01:39:33   it knows more about you [TS]

01:39:36   so it's a one of the you know the apple [TS]

01:39:42   one of the things that was in that [TS]

01:39:43   health book postmark government is it [TS]

01:39:46   showed that I had remembered this but [TS]

01:39:50   they hired some business expert is you [TS]

01:39:54   know as a consultant irony maybe as an [TS]

01:39:56   employee now I don't know but you know [TS]

01:40:01   somebody like the Hat is going to bring [TS]

01:40:05   a lot of different ideas to the table [TS]

01:40:07   you know with the fact that they hired [TS]

01:40:10   Angela errands all right I think that's [TS]

01:40:12   how you pronounce your name who has a [TS]

01:40:14   background in fashion right fashion and [TS]

01:40:19   retail that's they bring a lot of [TS]

01:40:22   interesting ideas to the table right i [TS]

01:40:24   think that she will mostly have her and [TS]

01:40:28   you know it's curious i was just [TS]

01:40:29   thinking about her to where she was [TS]

01:40:32   she's slated to start sometime in the [TS]

01:40:34   first half of 2014 [TS]

01:40:36   but did they haven't met nobody's [TS]

01:40:38   clarified that since as far as i know [TS]

01:40:40   she's still the burberry CEO she hasn't [TS]

01:40:42   started an apple yet and I don't know if [TS]

01:40:45   when she does there ever [TS]

01:40:46   they're even going to say anything I [TS]

01:40:47   mean it be typical apple not you know [TS]

01:40:49   she could you know maybe she is working [TS]

01:40:50   full-time there haven't said it although [TS]

01:40:52   i think but not none of your business [TS]

01:40:54   right but there's gonna be like people [TS]

01:40:56   will notice when burberry announces a [TS]

01:40:58   new CEO like there might notice her [TS]

01:41:00   leaving [TS]

01:41:01   burberry but they you know when she goes [TS]

01:41:04   into apple it's going to be a i do I [TS]

01:41:06   think she's gonna mostly ever handful [TS]

01:41:07   running retail and I don't think that [TS]

01:41:09   she is the retail boss is going to have [TS]

01:41:13   a large input into product design but I [TS]

01:41:16   don't think it's a quince you know I [TS]

01:41:17   mean like I don't think she's not going [TS]

01:41:19   to have any input either right and i [TS]

01:41:21   think that right there's a sort of this [TS]

01:41:24   is which way the wind is blowing to her [TS]

01:41:27   decision to take the job in the first [TS]

01:41:29   place [TS]

01:41:30   you know no matter what her [TS]

01:41:31   responsibilities are she's still going [TS]

01:41:33   to have connections within the industry [TS]

01:41:34   and connections are very important that [TS]

01:41:37   level so right and she you know and [TS]

01:41:40   she's calm [TS]

01:41:40   and by all accounts i meanshe's it's [TS]

01:41:42   almost it's almost hard to find anybody [TS]

01:41:44   saying anything negative about her i [TS]

01:41:46   mean which is kind of rare but she [TS]

01:41:49   didn't you know has done a terrific job [TS]

01:41:50   with berberian the brand you know that [TS]

01:41:53   they were sort of seen as in trouble [TS]

01:41:55   when she took over in it [TS]

01:41:56   she's leaving them in fantastic shape [TS]

01:41:58   yeah i mean it i had memories of the [TS]

01:42:02   company's being you know close that old [TS]

01:42:04   people wore you know and this girl got [TS]

01:42:08   an old-fashioned fashion old lady old [TS]

01:42:10   lady coach stuff like and what is that I [TS]

01:42:13   guess what do they call the area of the [TS]

01:42:15   punks in in UK tabs that there was like [TS]

01:42:19   this I don't google it but I know it was [TS]

01:42:24   a bad brand was in bad shape [TS]

01:42:26   she left in good shape but you know and [TS]

01:42:28   it comes right back to what we talked [TS]

01:42:29   about you know at the big very beginning [TS]

01:42:31   where if you're going to talk about [TS]

01:42:32   watches you're already talking about [TS]

01:42:34   men's and women's watches and that's [TS]

01:42:36   already broken into and that's already a [TS]

01:42:38   weird uncharted territory for Apple [TS]

01:42:41   Apple has never made men's and women's [TS]

01:42:42   phones or laptops so I don't know I [TS]

01:42:48   phones might be the wrong way but maybe [TS]

01:42:49   not maybe they will you know never say [TS]

01:42:52   never you know with where well you know [TS]

01:42:54   and and you know Apple has proven that [TS]

01:42:58   they can get away with a lot by you know [TS]

01:43:01   adding cases and you know sort of [TS]

01:43:03   external ornamentation idea thing and [TS]

01:43:07   somebody else said on the show and you [TS]

01:43:09   mentioned in your article i do think [TS]

01:43:10   it's true that the proliferation of [TS]

01:43:11   cases for phones i do think is is maybe [TS]

01:43:16   even people tell them it's about tell [TS]

01:43:18   themselves it's about protection but i [TS]

01:43:19   think it's a lot largely driven by the [TS]

01:43:25   desire to sort of personalized it that [TS]

01:43:27   they don't want you know a lot of people [TS]

01:43:28   maybe most people don't want a phone [TS]

01:43:30   that looks like everybody else is fun [TS]

01:43:32   mhm yeah it is a lot of you know it's a [TS]

01:43:36   lot more like your analogy of the swatch [TS]

01:43:38   store you know the way that most [TS]

01:43:39   people's actual iphones look like if you [TS]

01:43:41   went to a typical restaurant it's not [TS]

01:43:45   full of us and you know [TS]

01:43:47   no just regular people say everybody on [TS]

01:43:49   iphone hold it up you'd see a huge [TS]

01:43:51   variety because of the cases [TS]

01:43:54   not was he black silver and gold and my [TS]

01:43:58   niece changes our case you know weekly [TS]

01:44:01   meri jaan that right you know it's I are [TS]

01:44:04   you know i'm going to put a case on that [TS]

01:44:06   matches my outfit right it has nothing [TS]

01:44:07   to do with upgrading the protection you [TS]

01:44:09   know in case she drops it right it's [TS]

01:44:11   exactly about you know what it looks [TS]

01:44:13   like how it makes her feel exactly [TS]

01:44:16   yeah exactly so trying to think if [TS]

01:44:20   there's anything else here you know one [TS]

01:44:21   last area you can think about with these [TS]

01:44:23   wearables is just to go through from [TS]

01:44:26   like head to toe where you could put [TS]

01:44:28   them so there's your face was classic [TS]

01:44:32   yeah right nose ring and I think that's [TS]

01:44:36   really limited until until you could [TS]

01:44:40   actually put the screen into the glass [TS]

01:44:42   of your glasses in a way that you you [TS]

01:44:45   know is absolutely unobtrusive I think [TS]

01:44:47   it's a deal-breaker [TS]

01:44:48   eventually i'm sure that will happen [TS]

01:44:50   that you will be able to build lenses [TS]

01:44:52   for glasses with a display in their [TS]

01:44:55   built-in but i think it's you know a [TS]

01:44:57   long way out your neck right so you can [TS]

01:45:02   wear necklaces i don't see necklaces [TS]

01:45:04   though is a place for any sort of [TS]

01:45:06   technology doesn't make sense to me [TS]

01:45:09   well if yeah i mean you there's the [TS]

01:45:13   original ipod shuffle which kinda have [TS]

01:45:16   that lanyard daily could hang around [TS]

01:45:18   your neck and that was I mean I love [TS]

01:45:21   that that was you know would go running [TS]

01:45:23   with that and you know it was very [TS]

01:45:25   convenient to to get at it had you know [TS]

01:45:28   it stayed out of the way while you're [TS]

01:45:29   running but then you could pull it up [TS]

01:45:31   and you know use the controls really [TS]

01:45:34   easily so you know maybe in some [TS]

01:45:38   scenarios that's you know maybe it's a [TS]

01:45:41   device that has some sort of USB [TS]

01:45:45   connector not a USB connector but you [TS]

01:45:47   know some sort of connector that lets it [TS]

01:45:51   hang around your neck or attached to [TS]

01:45:55   your wrist or don't know so i said to me [TS]

01:45:58   and more I think back to the ipad where [TS]

01:46:02   I knew they were working on a tablet and [TS]

01:46:04   you know even just the question of what [TS]

01:46:06   how are you going to prop it up [TS]

01:46:07   you're going to use it flat on the table [TS]

01:46:08   that doesn't seem right but how are you [TS]

01:46:11   going to prop it up is gonna you know I [TS]

01:46:14   i think to their credit i think the the [TS]

01:46:16   kickstand on the Microsoft Surface [TS]

01:46:18   actually works pretty well I don't you [TS]

01:46:20   ever played with one but I you know I [TS]

01:46:21   thought would they do that it seems [TS]

01:46:22   goofy it seems you know an apple-like [TS]

01:46:24   but there's all sorts of look you know [TS]

01:46:26   there's more questions to me with this [TS]

01:46:28   with watches and wearables then there [TS]

01:46:30   was even with the the tablet computers [TS]

01:46:33   yeah that's absolutely true [TS]

01:46:36   it did the the tablet you knew of the [TS]

01:46:40   the you had a notion of what the touch [TS]

01:46:43   you I was going to be like yeah it and [TS]

01:46:46   you know those are sorted offers you [TS]

01:46:48   know we have a simulator kind of knew [TS]

01:46:50   this is you know we are we actually [TS]

01:46:53   didn't know anything before they made [TS]

01:46:55   the announcement but you know you kind [TS]

01:46:57   of got an ideal how the ipad was going [TS]

01:46:59   to work by just looking at on your mac [TS]

01:47:01   screen and no one how your iphone worked [TS]

01:47:04   but yeah that the physical dimensions of [TS]

01:47:10   the device that was hard that was hard [TS]

01:47:13   to you know we had a lot of the pieces [TS]

01:47:16   in the puzzle but it still didn't fit [TS]

01:47:18   together well yeah I you know take it [TS]

01:47:21   back to 2007 in the iphone and it was [TS]

01:47:23   everybody you know seemed like they were [TS]

01:47:25   going to announce an iphone but [TS]

01:47:26   everybody thought was going to be an [TS]

01:47:27   ipod that made phone calls [TS]

01:47:29   yeah it was so much more than that and [TS]

01:47:31   you know maybe that that's what we're [TS]

01:47:32   overlooking and that was based on [TS]

01:47:35   technology that we didn't know could [TS]

01:47:37   exist we know i'm not saying that [TS]

01:47:39   clearly famously they didn't invent the [TS]

01:47:41   touch screen now you know this they [TS]

01:47:43   already had OS 10 showing that but we [TS]

01:47:45   didn't know that they could get a [TS]

01:47:47   version of Mac os10 running on a mobile [TS]

01:47:50   chipset we didn't know that they could [TS]

01:47:51   make a touchscreen that good at [TS]

01:47:55   consumer-level prices right and that had [TS]

01:47:58   that level of responsiveness and they [TS]

01:48:00   could have a day's worth of battery life [TS]

01:48:02   right that's what I thought whatever the [TS]

01:48:04   answer is whatever apples coming out [TS]

01:48:06   with its wearable is and i think it's [TS]

01:48:08   going to involve multiple technologies [TS]

01:48:10   like two or three like the first iphone [TS]

01:48:12   that we just didn't know we're [TS]

01:48:13   technically possible and then once you [TS]

01:48:15   realize oh they can do that [TS]

01:48:18   oh well then of course it's going to [TS]

01:48:19   black by blank but we [TS]

01:48:21   just died I don't know what those things [TS]

01:48:22   are up and that's why we love apple [TS]

01:48:26   right because they think they keep these [TS]

01:48:28   things to themselves and then they show [TS]

01:48:32   them to the world and you you just did [TS]

01:48:34   it the sense of excitement when that [TS]

01:48:36   happens is it's awesome yeah yeah I do [TS]

01:48:40   get that I do get the feeling i don't [TS]

01:48:42   think it's coming soon [TS]

01:48:43   I think we're going to go maybe it'll be [TS]

01:48:44   at WWDC but i don't i don't expect [TS]

01:48:46   anything between now and WWDC no well [TS]

01:48:51   that's another interesting angle you [TS]

01:48:52   know where is this going to fall on [TS]

01:48:54   their you know product launch cycles [TS]

01:48:56   right they obviously in the fall are all [TS]

01:48:59   ramped up to two cell phones [TS]

01:49:02   here's if you want me to guess my guess [TS]

01:49:05   is a huge WWDC keynote with some kind of [TS]

01:49:09   at least one like holy shit new product [TS]

01:49:13   that's not shipping until fall because [TS]

01:49:17   that and ended if it's a new category [TS]

01:49:19   they don't have to worry about [TS]

01:49:20   cannibalizing their own sales they can [TS]

01:49:22   pronounce it like they did with the [TS]

01:49:23   iphone in 2012 and it lets them keep it [TS]

01:49:28   secret longer because once it goes into [TS]

01:49:30   the asian supply chain forget about it [TS]

01:49:33   that's what i think of everything I [TS]

01:49:34   can't have that stuff secret [TS]

01:49:36   yeah well then you know that maybe FCC [TS]

01:49:38   requirements writing and all you know [TS]

01:49:41   it's gonna maybe have a radio and it's [TS]

01:49:42   alright so things like he needs to know [TS]

01:49:45   yeah yeah so like think like a really [TS]

01:49:48   early June WWDC and you know then that [TS]

01:49:55   gives them june july august maybe even [TS]

01:49:57   September to go from announcement to on [TS]

01:50:02   shelves who you know and that's means [TS]

01:50:05   they're gonna have an iphone 6 and some [TS]

01:50:08   I wearable when they've been having it [TS]

01:50:12   at all the land while so I feel like [TS]

01:50:14   what they could you know they wouldn't [TS]

01:50:15   have to have another event when it comes [TS]

01:50:17   out you know [TS]

01:50:19   yeah it would you know it does it does [TS]

01:50:22   load the end-of-the-year down but i [TS]

01:50:25   thought yeah yeah what their you know [TS]

01:50:28   their kids today I'm good at [TS]

01:50:30   manufacturing I mean that's right now [TS]

01:50:32   that's Tim Cook's [TS]

01:50:34   he's got all that shit all wired so the [TS]

01:50:38   only other thing i can think would be [TS]

01:50:40   you know that to me that the there's [TS]

01:50:42   like they could do something in April [TS]

01:50:45   they could you know send out invitations [TS]

01:50:46   on some you know wednesday in April and [TS]

01:50:49   say you know come down you know come to [TS]

01:50:51   apple next tuesday and we're going to [TS]

01:50:53   have something to show you [TS]

01:50:55   they could do in april but once they hit [TS]

01:50:56   may it's too close to WC why bother why [TS]

01:50:59   not just wait till WC right so i feel [TS]

01:51:02   like you know there's a couple of weeks [TS]

01:51:03   ahead of us were maybe they'll do [TS]

01:51:05   something but it doesn't seem like it [TS]

01:51:06   usually there's you know there's smoke [TS]

01:51:11   in the air and smoke signals a couple of [TS]

01:51:13   weeks before these things and I'm not [TS]

01:51:15   seeing it [TS]

01:51:15   well one of the things Tim Cook did say [TS]

01:51:17   is it that there would be new products [TS]

01:51:20   announcement throughout yeah the year [TS]

01:51:23   right not like the end of the year so [TS]

01:51:26   yeah that's why i said you know earlier [TS]

01:51:32   it was it seems like there's there's [TS]

01:51:35   something in the air right now which is [TS]

01:51:37   I had the head I mean I'm the first to [TS]

01:51:42   admit I don't have a don't have an [TS]

01:51:44   answer here and and this this notion [TS]

01:51:48   that ok you know what if it's a ring [TS]

01:51:50   that's just a what-if right i think it's [TS]

01:51:52   not going to be a watch not going to be [TS]

01:51:54   quote unquote smartphone [TS]

01:51:56   what could it be that's just what if and [TS]

01:51:59   you know it's some of the things that [TS]

01:52:02   that may solve some of those problems [TS]

01:52:06   that asking Apple is asking itself [TS]

01:52:08   alright so let's give some plugs you can [TS]

01:52:11   follow craig on the Twitter he's at [TS]

01:52:14   chocoberry is your day job is at the [TS]

01:52:20   amazing icon factory [TS]

01:52:23   yes i can factor calm which the winter [TS]

01:52:26   weather widgets plug some apps where you [TS]

01:52:27   got you got twitterrific twitterrific [TS]

01:52:29   exco a flare of photo editing app go to [TS]

01:52:36   icon factory app.com and you'll see all [TS]

01:52:39   of them an ex-cop and the xscope it does [TS]

01:52:42   did eight different things got a [TS]

01:52:44   different tools but it's the best screen [TS]

01:52:46   loop ever [TS]

01:52:47   yeah so if you need like zoom in on [TS]

01:52:49   pixels gotta pack scope recommend work [TS]

01:52:52   i'm working on a new version of the [TS]

01:52:53   ex-cop right now and they're going to be [TS]

01:52:55   10 tools which and that the two new [TS]

01:52:57   tools are pretty hot some gonna stay [TS]

01:53:00   where they are [TS]

01:53:01   ya know baby yeah get the scope is I [TS]

01:53:07   mean as a developer I can't do my work [TS]

01:53:09   without it it really is that simple it's [TS]

01:53:12   it's it's essential [TS]

01:53:14   it's a perfect in-house tool from the [TS]

01:53:16   icon factory because it's the it's the [TS]

01:53:19   the serious i'm not just because you're [TS]

01:53:21   gonna show it is the tool for people who [TS]

01:53:22   actually sweat the individual pixels of [TS]

01:53:25   the artwork that work yeah it's a [TS]

01:53:26   theology go back to the razors right the [TS]

01:53:29   Rimington shaver guy right he bought the [TS]

01:53:30   company because he loved the product [TS]

01:53:32   training hall [TS]

01:53:33   yeah that's same thing here right [TS]

01:53:37   alright well thank you so much for your [TS]

01:53:39   time I really yeah always love having [TS]

01:53:41   you on the show [TS]

01:53:42   it's always a pleasure to be honest john [TS]

01:53:44   it yeah go out to dinner I'm gonna go [TS]

01:53:47   make a seizure side i have i am hungry I [TS]

01:53:51   talk [TS]

01:53:52   thank you later I welcome [TS]