The Talk Show

80: Beats by Tim


00:00:00   jaime Hammer tell you if I could girly voice thank you your mom told me I have [TS]

00:00:06   a girly voice we're already had trouble because I got I got a very friendly [TS]

00:00:10   approach that iTunes about about profanity on the show and the lack of an [TS]

00:00:18   explicit marker on it what do you what do you what do you do with with the [TS]

00:00:25   let's make mistakes you guys we're all yeah it's gotta be explicit you have [TS]

00:00:29   just marked explicit yeah there is no way to Jesse and I could not not swear I [TS]

00:00:39   wished that I wish it weren't aware a different word than explicit but maybe I [TS]

00:00:45   should just get over that explicit sounds like I've got my pants down right [TS]

00:00:53   I feel like it could be anything and I just wanna I would just like to say [TS]

00:00:58   swear words like I'm Yangon one on the show right to your door telling stories [TS]

00:01:05   of such a nature which is not the case it's you know so when i when i wrote [TS]

00:01:10   when I wrote my book and they sent over a contract and I sent it to gave my [TS]

00:01:16   lawyer the first thing he did was he got the profanity claws removed because he [TS]

00:01:22   knew I would never be able to do it it's a funny thing and i wanna hold [TS]

00:01:29   divergence about it but I don't know what the total I don't know what the [TS]

00:01:34   total number of swear words I've run during fireball over the years is but [TS]

00:01:37   it's it's higher than most professional blogs sides in the genre but it's like a [TS]

00:01:47   Lenny Bruce album it's infinitesimal it somewhere in between but I don't use [TS]

00:01:52   them loosely like if I mean fucking crazy I I did not using the word [TS]

00:01:58   therefore in a case with it would change the meaning and well yeah there is it a [TS]

00:02:03   different level there's crazy and then there's been crazy and then there's like [TS]

00:02:08   art school crazy above that every once in awhile i mean like my dad doesn't [TS]

00:02:13   like my dad is busy 77 is a sharp 77 just call me today shot a one-over par [TS]

00:02:20   playing golf but he's you know he's old school in that regard i mean my dad is [TS]

00:02:27   probably younger than Lenny Bruce and was over the previous generation you [TS]

00:02:34   know my dad the guy who went through the sixties in his thirties but kinda looked [TS]

00:02:39   like the Mad Men guys like still Greece in their hair and wearing shirts and [TS]

00:02:42   ties with a good looking man I think he's a good looking good looking man by [TS]

00:02:50   the way is this all gonna be in the show ya so I am beginning to see why this [TS]

00:02:55   show is three hours long I tell my dad is a very good looking man 477 tell you [TS]

00:03:02   that I i I would be lucky to be that half as good looking when I'm 77 you [TS]

00:03:07   wanna make it to 77 yeah I don't die and really it's hard to tell whether the [TS]

00:03:16   sirens are coming from your neighborhood in my neighborhood its 50 50 Philly [TS]

00:03:21   sirens ok [TS]

00:03:24   so kind of a bittersweet show I had this is going to be the last episode of the [TS]

00:03:33   talk show on your radio are you fucking kidding me and this is how you tell me [TS]

00:03:41   seriously back felt like the severe winter break it easy what a dick move [TS]

00:03:48   you like it was pretty good I was well played [TS]

00:03:54   now the opposite in fact the shoe to see how busy we're like three months into [TS]

00:04:00   work and typical for me it's taken a very long time to move on very short [TS]

00:04:04   distance yes i'm i'm kidding of course [TS]

00:04:08   john john first told me about this now I'm speaking about a third person you [TS]

00:04:14   know we talked about this months ago [TS]

00:04:16   no i didnt even look this up and I mean look this up right now because if it's [TS]

00:04:21   not the two-year anniversary is extraordinarily close are you looking at [TS]

00:04:28   email now I'm looking at the archives so they became the first episode of this [TS]

00:04:34   show on mule was May 18th so effectively two years almost made it almost so so [TS]

00:04:46   it's 80 episodes two years long story short it's it's the show has gotten way [TS]

00:04:53   too too big and popular and so big for us [TS]

00:04:58   well it's too big not to have it as part of their enviable it's become untenable [TS]

00:05:03   I think branding lies I probably should have done this year ago [TS]

00:05:07   again I'm very slow person slowly moving slow to realize the obvious it's it's [TS]

00:05:15   you know revenue eyes attention lies [TS]

00:05:19   time wise it's it's effectively half of what I do and it's it's just gotten to [TS]

00:05:24   the point where it's kind of silly to treat it as its own discrete separate [TS]

00:05:28   brand identity hear what you're welcome by the way damn well I do I owe you guys [TS]

00:05:33   because when I came to you guys two years ago I I really wasn't even sure [TS]

00:05:39   that I would want to keep doing it you know I wanted to try definitely wanted [TS]

00:05:44   to try but I had no idea you know you know there's going to be a very [TS]

00:05:48   different thing [TS]

00:05:49   doing the show on my own then doing the old show with Dan and I had no idea [TS]

00:05:56   would you know within is this sort of thing where I i feel like im gonna do it [TS]

00:06:00   for two months and then well thats that was nice that was you know that's what [TS]

00:06:04   little short trip but I'm done or is this something that has staying power [TS]

00:06:11   and I had no idea how to do any of it so I do I i mean is why I wanted you to be [TS]

00:06:17   the last guest on your is that I read thank you [TS]

00:06:23   well that's very nice of you to say I appreciate you trying a prety appreciate [TS]

00:06:32   you coming over to mule radio because I mean in essence that your show is what [TS]

00:06:37   allowed me to radio to you get to get to where it ends when we get to the can we [TS]

00:06:43   get to the part of the silver cursing each other out this feels weird longest [TS]

00:06:49   we've been nice to each other except maybe that one or we are out drinking [TS]

00:06:54   beer with jeff levine who was about eight feet tall [TS]

00:06:59   oh yeah you gotta be nice around him well it's like you just lose track like [TS]

00:07:03   you pace yourself with the people you're drinking with Jeff seen by the by the [TS]

00:07:07   merits of his size he can drink gallons of beer he can remember leaving the bar [TS]

00:07:13   at you like arms around each other you know [TS]

00:07:16   I love you that was awkward I don't think so I don't think that was me know [TS]

00:07:21   if you are around your neighborhood that's a good part of its called well [TS]

00:07:30   that's good because I don't remember yeah I don't want anybody going there [TS]

00:07:33   it's my quiet by it was nice as we have heard of each other next suck when [TS]

00:07:38   people find out where your bar as totally absolutely kinda happened a [TS]

00:07:46   couple of times they can WWDC type situations like the bikes hanging oh god [TS]

00:07:55   that always forget the name I know what you mean that's the place that we always [TS]

00:08:02   ended up in at like 1:30 in the morning or night and and it was great at first [TS]

00:08:08   because it was a big spacious place and I don't smoke I've never smoked but you [TS]

00:08:14   were allowed to smoke in there long after the city even though maybe just a [TS]

00:08:20   tad bandit because the regulations research that only a smoking ban only [TS]

00:08:25   applies to employees and the guy who owned the place was like the only [TS]

00:08:28   employee and so he was allowed to allow smoking in bed but it was big enough [TS]

00:08:33   that it didn't feel like a smoky place [TS]

00:08:37   yeah the way it works is it is it is owner operated and you don't have any [TS]

00:08:44   employees you can save your own rules because you're not putting your [TS]

00:08:47   employees at risk [TS]

00:08:48   yeah it's weird law in California with a bad way but is a little bit regulation [TS]

00:09:01   have a little bit not quite massachusetts but you know I freaked out [TS]

00:09:07   now if I go somewhere and people are smoking inside it's bizarre [TS]

00:09:13   you don't expect it and it smells [TS]

00:09:17   the way it worked if I could be miss remembering us to but I'm almost certain [TS]

00:09:22   that the way over to pennsylvania was some point in the 2000 Philadelphia [TS]

00:09:27   banned smoking in you know maybe it was a similar type thing but effectively [TS]

00:09:33   every place I want every bar restaurant but it wasn't statewide and then we [TS]

00:09:38   would go to see relatives or something outside the city and go out to eat and [TS]

00:09:43   people would light up dude doing an insight Philly very strange anyway so so [TS]

00:09:57   your podcast is gonna be on your site to the podcast is gonna party during [TS]

00:10:01   fireball just be daring fireball dotnet / the talk show starting with the next [TS]

00:10:06   episode next week I believe we're working this out I think we can we [TS]

00:10:10   enough 301 redirects in that should work is nobody's gonna need to research [TS]

00:10:15   scribe to the feed gonna do some jiggly jiggly hopefully stuff behind the scenes [TS]

00:10:22   nobody's gonna need to read free subscribers should all just work and [TS]

00:10:26   nobody really notices anybody skips the first ten fifteen minutes in this [TS]

00:10:30   episode that they may not even realize if their subscriber and the best news is [TS]

00:10:35   that you're going sponsor free speaker always going to take a break here in [TS]

00:10:45   thank our first sponsor a good friend said Backblaze if the back boys yet Mike [TS]

00:10:52   I i right handed but then I went to the doctor [TS]

00:10:56   Backblaze is different than what you're thinking of its unlimited unbridled $5 a [TS]

00:11:05   month for everything back up for your Mac they have over 100 petabytes of data [TS]

00:11:12   backed up I think a petabyte is a thousand gigabytes but I think you I [TS]

00:11:15   think he misspoke did you save $5 a month [TS]

00:11:18   $5 a month no yes that sounds like a $50 a month value John its [TS]

00:11:24   it does it sounds too good to be true but it's not they've been in business [TS]

00:11:27   for a long time it's totally sustainable there's no hurry behind the scenes in [TS]

00:11:32   terms of their funding over five billion files that have been restored by their [TS]

00:11:37   users they have I S apps for the iPad and iPhone that let you access and share [TS]

00:11:44   any of your files from anywhere so when you're home act backed up around about [TS]

00:11:48   your iPhone you can use your iPhone to get to any of the files that have been [TS]

00:11:51   backed up I always mention this is my favorite talking point that it's founded [TS]

00:11:56   by Acts Apple engineers not you just run silent I your Mac you'd never know it's [TS]

00:12:03   installed its good software that doesn't slow anything down you'll never know [TS]

00:12:06   it's there it just works they support Mavericks have any addons there's no [TS]

00:12:12   gimmicks is no additional charges it's just $5 a month per computer unlimited [TS]

00:12:17   on throttle back up you'll sleep so much better knowing that your computers are [TS]

00:12:21   backed up all your files are backed up off sites of anything happens water [TS]

00:12:26   damage fire somebody breaks in steals your computer you have to worry about [TS]

00:12:30   I've been telling you for months their longtime sponsor I almost can't believe [TS]

00:12:34   they're still with me because everybody ought to be signed up there are however [TS]

00:12:37   many thousand people listen to the show everyone of you ought to be using this [TS]

00:12:40   service it's great [TS]

00:12:41   here's what you do go to Backblaze dot com slash daring fireball and then they [TS]

00:12:49   came from the show first time they sponsor my show I it's a tongue twister [TS]

00:12:55   for me i'm not i'm not very good speaker and I call them black gays black place [TS]

00:13:01   and that they have that to me so if you go to Black plays dot com slash daring [TS]

00:13:07   fireball that'll work too I'm gonna try to do that to you do you rise Easter [TS]

00:13:14   typo domains know about that crap yeah just so used to it as it used to seem so [TS]

00:13:22   much more important [TS]

00:13:23   yeah and if somebody would go to a typo [TS]

00:13:27   you know but it just seems like everybody's goes to Google types [TS]

00:13:32   whatever they're looking for that way I've been I've been arguing this for [TS]

00:13:37   years I don't understand why we're still designing states with search boxes and [TS]

00:13:41   Jason freed talked about the nav since gone on and registered a backpack what's [TS]

00:13:50   the base camp they have Basecamp dot com now but it wasn't until like this year [TS]

00:13:55   when they got it they were based campaign HQ dot com right then turned it [TS]

00:14:00   into like you know it's a fifty person business and he was like you know this [TS]

00:14:04   was years ago he just said forget it people just turn in people just take [TS]

00:14:07   Basecamp into Google we could we could have any casting in general and and I [TS]

00:14:19   think you know the show is a terrific example of it it's getting hit it big [TS]

00:14:26   and getting bigger and I don't think that there's a very serious about it I [TS]

00:14:31   mean I know sometimes my stick on the show is that we you know just sort of [TS]

00:14:35   thing in it but it's a big deal and I think that the the aggregate attention [TS]

00:14:43   that people out there are spending listening to podcasts is just tremendous [TS]

00:14:47   oh I agree and I don't think it's had its its moment yet it's blogger moment [TS]

00:14:55   you remember back when you know we all used to our web sites and you know hand [TS]

00:15:05   coded everything and you know that there was no CMS any of that and then blogger [TS]

00:15:11   showed up and all of a sudden it became that much easier was like 12 their [TS]

00:15:17   tagline was one click publishing or something yeah not damn somebody yeah [TS]

00:15:21   but we haven't had that for podcasting yet it just feels like all of the pieces [TS]

00:15:27   are there like the recording in the hosting and the distribution but they're [TS]

00:15:32   all in different places [TS]

00:15:34   and nobody's yet figured out how to tie them all together into into here's [TS]

00:15:41   here's the here's the one thing you need to do it to both making listen to [TS]

00:15:46   podcasts and pride podcast I think you know I think what we're heading towards [TS]

00:15:54   is you know you get in your car at some point and you just keep your podcast but [TS]

00:15:59   on your dashboard and you start listening whatever you had queued up [TS]

00:16:02   yeah I think that you just took the words right out of my mouth is to me the [TS]

00:16:07   difference isn't so much even on the production side although it is true that [TS]

00:16:12   that even somebody who just wants to get started rolling around podcast deficit [TS]

00:16:17   do more work than than what bloggers made it to you know this sort of order [TS]

00:16:24   of magnitude leap and ease of looked here's your blog here's a box for a [TS]

00:16:30   title here's a box for the body hit publish and now you've got an entry [TS]

00:16:33   we're not there yet on the publishing side but to me the bigger things [TS]

00:16:36   consumption we're still a lot of it just feels like a little bit of a Rube [TS]

00:16:42   Goldberg thing to get gettin keep them synced up and listen to them everywhere [TS]

00:16:48   you wanna be the IP phone and and it's funny because unless you know this goes [TS]

00:16:56   back almost got to be close to 10 years now maybe even 10 years is the whole [TS]

00:16:59   name podcast is obviously the pod comes from ipod but getting on an iPod to was [TS]

00:17:06   always a huge pain in the ass you know you'd sucking down to your Mac iTunes [TS]

00:17:11   and then you have to plug your iPod into your Mac and wait for it to sink and it [TS]

00:17:17   was never the right time because you wanted like you're like I'm on the way [TS]

00:17:21   out the door and I wanted to grab my ipod and go and listen to podcast but [TS]

00:17:26   haven't synced in a couple days last weeks old ones [TS]

00:17:30   when's the last time you hooked up a phone to a to a computer you know I'm a [TS]

00:17:34   bad example because I'm working on a nap new version of Vesper so I have to do it [TS]

00:17:38   for that for developing but for any reason other than development it's been [TS]

00:17:44   a long time [TS]

00:17:45   yeah yeah the last time you launch the iTunes not accidental again I don't know [TS]

00:17:55   accidentally as the only reason I can think oh yeah I mean part of the issue [TS]

00:17:59   here is that shit yeah and it's it really is just it just looks old it just [TS]

00:18:09   looks like something from just feels like something from the bush [TS]

00:18:12   administration also I i think i do i tunes every once in a while he is the [TS]

00:18:19   use case so I'm flying somewhere and I want to load some video I get some [TS]

00:18:24   movies from my iPad yeah that's a guy I do that that's probably when I do too [TS]

00:18:29   and that depending on how you do it and what you might already have on your iPad [TS]

00:18:36   can take to ABS or one so so let's say you've been watching a TV show and you [TS]

00:18:48   have old episodes that TV show on your iPad and you just go to the page with [TS]

00:18:53   with the TV show listings there's the get more episodes link [TS]

00:18:57   yeah and and you can just download episodes right from there but if you're [TS]

00:19:04   looking for episode if you're looking for something that's not already on your [TS]

00:19:07   iPad that's not you know further episodes of something already have on [TS]

00:19:11   their you have to go to the stupid iTunes App you can't do it well there's [TS]

00:19:17   a there's there's a store in Lincoln the videos out that takes you to the iTunes [TS]

00:19:22   App where you can get them there in that stupid little box that stupid little [TS]

00:19:27   pop-up box right it's it's it's it's sucks and feels too convoluted its way [TS]

00:19:34   convoluted [TS]

00:19:37   now I'm the same way I feel like you know with apps on the phone for podcasts [TS]

00:19:44   you know whether it's casting I've been using castro I know friend of the show [TS]

00:19:53   Marco Arment has his his appt coming up it's better because it's a lot more [TS]

00:19:57   natural that you described in this app and the show's eventually get there but [TS]

00:20:02   for stuff like playing in the car then you still gotta have some kind of hookup [TS]

00:20:05   between phone and car I'm with you I feel like it's gotta get to the point [TS]

00:20:09   where it's it's just like tuning index and radio or something in your car where [TS]

00:20:13   you know and maybe the whole car plate thing is the way we'll get there but [TS]

00:20:17   yeah I think that's that's a step I don't own a car so this is an issue for [TS]

00:20:25   me and I don't like you say xam xam radio did that actually take off you [TS]

00:20:32   know it only did I think because so many cars they got deals with so many [TS]

00:20:36   carmakers to have it built in [TS]

00:20:38   you know that it's get it we have a cards I guess it's getting old now 70 [TS]

00:20:46   years old but we have their accent it's a negligible amount per month and its [TS]

00:20:54   XML I think they're doomed because I feel like the future is got a bit we're [TS]

00:20:59   all in these cars with phones that have LTE connections internet and yet I'm [TS]

00:21:05   using this crummy I forget what the kilobits per second of x and reuse but [TS]

00:21:10   it's pretty bad it's bad enough even my bad here's can hear that it's Damien [TS]

00:21:14   over compressed way worse than streaming audio that you get over like LTE [TS]

00:21:20   connection [TS]

00:21:22   and it just seems ridiculous that you're communicating to us a delayed by a [TS]

00:21:26   crappy digital connection but the huge advantage if you just wanna turn some on [TS]

00:21:31   for our trip vs FM radio is that there's no commercials whereas FM radio if you [TS]

00:21:38   tuned in the FM radio lately if I lately mean in the last 20 years probably I did [TS]

00:21:45   it on a war the other day driving Jonas home from baseball practice and its we [TS]

00:21:51   were we had practice at this place way down by the it was indoor place because [TS]

00:21:55   it was a rainy day batting cage type place down by the airport so you know [TS]

00:22:00   roughly how far from the airport it is to Center City like a 20 minute drive [TS]

00:22:04   the entire I just thought on a lark [TS]

00:22:08   just thinking about stuff like this about you know radio and audio and [TS]

00:22:12   podcasting stuff like that let's listen Mr and I put Mr on and it was [TS]

00:22:17   commercials all the way home [TS]

00:22:19   2012 20 minutes of commercials gotten a surreal song came on as we got to the [TS]

00:22:26   house and that was it a nice to listen to that so much when I lived there was [TS]

00:22:35   no no it was never good thing they have going for them as they still have that [TS]

00:22:42   same logo so there's they're they're rock and sort of nostalgia the only one [TS]

00:22:47   left I think that it that ugly ugly ass bubble letter logo yeah totally eighties [TS]

00:22:52   orange you know you know you know it you know exactly what you think anybody has [TS]

00:22:57   ever lived in Philadelphia knows that look I feel like thats that is [TS]

00:23:03   podcasting future moment that its its growth from here to there until you can [TS]

00:23:09   just tuned in anywhere anytime I think I mean its future moment is where it when [TS]

00:23:14   it's indistinguishable from radio into in terms of how you get it right [TS]

00:23:20   like I think [TS]

00:23:23   I think there there are radio shows they get this I think you know the npr people [TS]

00:23:31   got this very quickly [TS]

00:23:32   defenders say understood that hey we might not get with this podcasting thing [TS]

00:23:38   is but let's get on it [TS]

00:23:39   yeah and I think that's the great advantage they had of not being beholden [TS]

00:23:43   to commercial breaks I mean I know that over the years people have given them a [TS]

00:23:48   lot of grief because they it's not that they don't have sponsors I mean they [TS]

00:23:51   call them different things you know the show's brought to you by you know [TS]

00:23:54   someone so but they're not beholden to these every 15 10 15 minutes these [TS]

00:23:59   brakes were they run traditional radio commercials and so they didn't have [TS]

00:24:03   anything they did they weren't as it in to disrupt themselves as a as radio [TS]

00:24:08   stations would be what I worry about is who's going to pay for this year so you [TS]

00:24:17   know the sponsorship model that's that's you know there now and how much money to [TS]

00:24:21   Squarespace have hope it's a lot because they're they're funding half of every [TS]

00:24:28   podcast in the universe and we have to wait one of the things that we talked a [TS]

00:24:35   lot about is what happens when this first wave of people who are willing to [TS]

00:24:41   pay for spring podcasts disappear and right now [TS]

00:24:46   podcasts are still a huge majority of podcasts are are supported by tech and [TS]

00:24:53   about tech that's certainly changed a bit the last couple of years but I mean [TS]

00:24:59   the needle is moving in the right direction today but we're still talking [TS]

00:25:02   about an industry that is dominated by text you and even to perfect examples [TS]

00:25:09   they're related because they've got they share founders and they have the same [TS]

00:25:12   idea but Warby Parker sponsors a lot of podcasts and carries the men's shaving [TS]

00:25:20   yeah buddy [TS]

00:25:21   and their their products are clearly not tack especially worried Parker because I [TS]

00:25:27   will be Parker is anybody with bad eyes you know should be looking at him but in [TS]

00:25:32   no sense though they are because part of their disruptive model is is we can [TS]

00:25:39   bring lower prices by selling this crap directly to the consumer over the [TS]

00:25:43   internet so they are still attack in the sense that they've cut out the retail [TS]

00:25:49   middleman I was excited when when Warby Parker showed up not just because they [TS]

00:25:56   were bringing money which is great but just because it it it's more of a [TS]

00:26:00   consumer good yeah I mean it is a consumer good it definitely has a tech [TS]

00:26:04   component to it but it's the appeal to a broader audience like I don't go to war [TS]

00:26:10   B Parker because I'm a tech head nerd I go to worry Parker because many classes [TS]

00:26:16   and if podcasting is going to survive and flourish and I think it will [TS]

00:26:21   flourish we're gonna it's gonna need its gonna need that kind of attention it's [TS]

00:26:27   gonna need to appeal to the audience to 20 Warby Parker audience and above its [TS]

00:26:32   gonna need to appeal to Whole Foods audience it's gonna need to appeal with [TS]

00:26:36   target audience not just a square foot space audience and it's gonna need its [TS]

00:26:42   gonna need the kind of shells that that audience appeals to as well I told [TS]

00:26:50   anyone home and one of the things that one of the failures of mule radio is [TS]

00:27:00   that we have a sports show yet have been dying to go sports show and we talked we [TS]

00:27:04   talked about this years ago with macarthur yeah with american McCarver we [TS]

00:27:11   didn't last as long as McCarver himself [TS]

00:27:16   but we wanted to do a podcast for that shell and I think that podcast would've [TS]

00:27:20   been great it was just a matter of all the people who were waiting for that [TS]

00:27:24   she'll like couldn't even sustain the writing but we were all in different [TS]

00:27:29   locations and it was just too hard to figure out [TS]

00:27:31   could be I would imagine it as being something and don't say never I wouldn't [TS]

00:27:35   rule it out but I would imagine it as being sports what smells the [TS]

00:27:39   incomparable is to say the incomparable is movies and TV shows [TS]

00:27:48   popular movies and TV shows in general nerdy yeah that's a good show Dance a [TS]

00:27:55   great show and i've you know the the sort of there's a circle of income Pro [TS]

00:28:02   Bowl personalities but it's it's last you know because it's not that although [TS]

00:28:08   I guess now is at every show but for the most part though nobody else has that [TS]

00:28:13   big of a commitment you know in terms of every single week having to do it and I [TS]

00:28:20   know that it can sound it is it's a very white wine you know i mean there are ten [TS]

00:28:26   million worst problem but doing a show every week is it's you know it's a [TS]

00:28:31   serious commitment towards a pain in the ass and if you like that sort of a [TS]

00:28:41   regular gang but everybody is not in every week could totally work for sports [TS]

00:28:45   it also works with the seasonality of sportswear somebody who's not into [TS]

00:28:50   baseball you know but as a football bat maniac you know just most moralistic the [TS]

00:28:56   summer on now is our second ya go [TS]

00:29:06   our good friends at Squarespace we joked about them before by Sept set that up [TS]

00:29:11   perfectly didn't way you don't even now I have no idea no idea but you know what [TS]

00:29:17   you can you can win a lot of money betting on Squarespace as a sponsor of [TS]

00:29:20   the podcast including this one and now they have a good product they have a [TS]

00:29:25   fantastic product you go to Squarespace you sign up and you can get your own [TS]

00:29:31   website and its all everything is built into their system you can restore you [TS]

00:29:37   can have a blog you can set up your own podcast it's probably the closest you [TS]

00:29:42   can get to bloggers for podcasting they have great templates and designs they [TS]

00:29:50   are all responsive they all look great on mobile and tablet desktop they have [TS]

00:29:59   fantastic customer support David 24 hours seven days a week [TS]

00:30:03   support team in New York City and they're great I think they won more [TS]

00:30:09   awards for their support team than they have for their product and the product [TS]

00:30:12   is great you be surprised at how many the sites you look at that are built on [TS]

00:30:17   Squarespace tremendous product go check them out here is the URL this is the [TS]

00:30:22   thing they've they've run out of clever URL URL this month is square space.com / [TS]

00:30:29   grouper GRU be are they also have an offer code separate offer code is Jay G [TS]

00:30:38   just type in G G when you sign up and you get 10% off all say that for as long [TS]

00:30:46   as you have the account is a great deal great service if you've been thinking [TS]

00:30:50   about setting up a website for anything [TS]

00:30:51   store blog podcast [TS]

00:30:54   you're not if you don't check out Squarespace so go check them out at [TS]

00:30:57   Squarespace dot com slash grouper are you BTR and I i endorsed them as well [TS]

00:31:06   what else is going on this week the sad news with Massimo Danieli [TS]

00:31:17   yeah that sucks man what a life so he if for those who don't know him he's to say [TS]

00:31:26   he's a famous graphic designers is to understate understated completely he did [TS]

00:31:35   among other things he did the New York City Metro the MTA stuff so soon [TS]

00:31:47   the subway map right Lake take the subway map that everything is it's in [TS]

00:31:52   these subway map like he did the new york one but you know it also became the [TS]

00:31:56   model for every subway map designed after that subway map right so he built [TS]

00:32:02   the template for how to do a subway map with that new york well and the big part [TS]

00:32:06   of it again it it's that mantra that you know you can reuse over and over and [TS]

00:32:11   over again the Steve Jobs thing about that design isn't how it looks at how it [TS]

00:32:14   works it's not just that the map looks good [TS]

00:32:17   it's that it works so well and in New York City subway line is so complicated [TS]

00:32:21   and so many lines and his the genius of it is that he kinda separated it from [TS]

00:32:27   the actual geography right and that if you overlay an actual geographic map of [TS]

00:32:32   New York over the subway map that he created doesn't line up at all but by [TS]

00:32:38   separating that it actually makes more sense and that's what makes it easier [TS]

00:32:43   and to use because these days the diagonals all run at 45 degree lines and [TS]

00:32:49   it just makes conceptual sense that right [TS]

00:32:52   yes I want to get to Yankee Stadium here I am ok I can take this train up to [TS]

00:32:57   their [TS]

00:32:58   and then 42nd Street I can switch to this train and that'll take me right up [TS]

00:33:02   to the Bronx you know so I think about a really good idea is that when you see it [TS]

00:33:10   your first reaction is of course that's how you do that right it's just that [TS]

00:33:18   nobody had done it before and I did it at PPL rejected it right everybody was [TS]

00:33:23   like you can with this doesn't just doesn't line up with the with New York's [TS]

00:33:26   geography right but that wasn't the goal right understood that the goal was [TS]

00:33:33   getting people from point A to point B any figured out the right way to do that [TS]

00:33:37   and he figured out that you know the geography was kind of a suggestion like [TS]

00:33:42   yeah that's kinda sorta looks like New York and now have all right now how do I [TS]

00:33:46   get from point A to point B he did the original the one that everybody still [TS]

00:33:50   remembers the American Airlines branding is a big fan obviously I mean famously [TS]

00:33:56   and he was even featured in gary has to its film Helvetica is a big big user of [TS]

00:34:02   Helvetica and and Swiss design in general and that sort of basic Swiss [TS]

00:34:09   geometric clock and hype but everything I'd like Eric speaker man good our good [TS]

00:34:16   friend Eric speaking he understood that help their cause you only find you ever [TS]

00:34:20   need [TS]

00:34:22   yeah I actually drawing a blank on anything [TS]

00:34:26   Massimo did that wasn't Helvetica I'm trying to troll speaker my particular [TS]

00:34:32   he's a genius in his own right but his is blind spot for Helvetica has always [TS]

00:34:40   contended me but on the other hand maybe because he he [TS]

00:34:44   which is funny because he designed but Dhoni designed so many great funds yeah [TS]

00:34:49   but maybe it's the fact that he doesn't like it which drove him in the direction [TS]

00:34:53   to do these other things that are new and distinct and notches read rehashing [TS]

00:34:59   you know already trading around [TS]

00:35:01   so my one of my favorite one of my favorite things he did was and i dont [TS]

00:35:08   this one isn't as famous as in the New York subway but you know when you go to [TS]

00:35:12   a national park and get a map [TS]

00:35:14   yes that's his stuff and NE national park you go to you and you you [TS]

00:35:23   understand immediately I'm at a national park hope it's the brochure I know how [TS]

00:35:28   to use this pressure because it follows the same grade structure it follows the [TS]

00:35:34   same content structure from park to park to park the the new American Airlines [TS]

00:35:43   livery I think that's what they did that liver your life every one of those words [TS]

00:35:47   livery like live its next where they went away from his design and and switch [TS]

00:35:55   to I don't know what type faces some kind of thing you know the color is a [TS]

00:36:00   vaguely the same you can you know you can read you can read that it still says [TS]

00:36:04   American Airlines it's such it's such a pointless redesign and it came at a time [TS]

00:36:10   when American Airlines was in trouble and I it was one of those redesigns were [TS]

00:36:14   you just know it was it was part of a lino distract from the financial [TS]

00:36:19   problems let's let's come out with a new identity is it didn't do anything to [TS]

00:36:23   help them it didn't make me quit Twitter got the new bird [TS]

00:36:27   exactly it's exactly like Twitter getting a new bird right it just came at [TS]

00:36:31   a time of let's do something and it just made me so sad because the old American [TS]

00:36:37   Airlines brand and livery could have lasted forever always beautiful it would [TS]

00:36:43   it would it could ever could live fifty years from now it would still look [TS]

00:36:47   exactly that is good and hundred years from now it probably looked at each [TS]

00:36:52   other new one sucks it has those that that awful awful tale bullshit with the [TS]

00:36:58   stripes and I don't know what the hell is going on here but it's like [TS]

00:37:05   a weird ego headed shape coming just it's terrible I've seen a lot lately [TS]

00:37:11   because Phillies main airlines USAir and USAir is acquiring merging with american [TS]

00:37:19   but it's real it's one of those a reverse acquisition where USAir as the [TS]

00:37:23   one thats fiscally solvent and they're buying american but because american has [TS]

00:37:28   the better more established brand they're going to rebrand the whole thing [TS]

00:37:31   as american airlines and so when I fly and I've been playing a lot recently and [TS]

00:37:37   had lot of its on USAir everything at like Philly Airport at least is 5050 now [TS]

00:37:43   like all the when you go to the USAir desk it's USAir and American they're [TS]

00:37:48   like like one foot in each boat right now and then soon I guess they're just [TS]

00:37:53   gonna take their foot out of the USA won and I was so hoping that they would use [TS]

00:37:58   this as an opportunity to go back to the classic American Airlines brand but [TS]

00:38:02   apparently not the old one is so beautiful [TS]

00:38:06   do you remember when ups which logos yeah I was just thinking about an ad [TS]

00:38:11   that's the only thing about this is that they wanted to make it seem as though [TS]

00:38:13   the UPS logos which made sense that was probably what about five years ago [TS]

00:38:21   yeah maybe a little longer somewhere between five and eight but they have [TS]

00:38:25   that beautiful Paul brand logo one of his best and he's really was and and [TS]

00:38:31   that's saying something but they have the perfect logo just a perfect [TS]

00:38:37   idealized I cannot iconographic package perception is logo perfection and and [TS]

00:38:44   they replaced it with with the ship its viewership it already looks dated it [TS]

00:38:53   they they replaced it with this sort of gradient look you know that was smooth [TS]

00:39:01   and and this sort of like their printer said hey we we could print this gradient [TS]

00:39:08   that'll make this shield look curvy on the trucks will then let you use it and [TS]

00:39:14   just just awful it already looks bad indeed it was I don't know why I don't [TS]

00:39:19   think it was more in five or six years ago but it was certainly within the last [TS]

00:39:23   decade and it already looks old whereas the Paul rammed one would have lasted [TS]

00:39:28   forever you have really would have got the thing about it is is na I mean that [TS]

00:39:34   sincerely that it's not just bitching about it because they changed it you [TS]

00:39:37   know but it was just so perfect it was good looking and it was distinctive [TS]

00:39:44   nobody else used I mean I still have the brown so that mean I'm not that stupid [TS]

00:39:48   that the gorilla that but that the Paul Rand one made them look authoritative [TS]

00:39:54   like they were they somehow always as a kid seemed to me even more authoritative [TS]

00:40:00   than the postal service that even though the Postal Service is actually from the [TS]

00:40:04   federal government [TS]

00:40:06   a package by UPS that was that was the real deal was good staff [TS]

00:40:11   UPS does not deliver bad news I think that's part of it [TS]

00:40:17   exactly and they don't give you up if UPS showed up they were bringing you [TS]

00:40:21   something you on it when the mail showed up 50 50 shot that was gonna suck [TS]

00:40:26   overdue bill collection agency UPS was always good and I don't know I don't [TS]

00:40:34   know what the deal is with this I don't know if I i mean it's gotta speak to [TS]

00:40:38   like really good hiring practices but every UPS guy a GPS agent that I've ever [TS]

00:40:45   dealt with [TS]

00:40:45   has been great that I have the exact same experience here totally yeah like [TS]

00:40:52   and then like the FedEx guy also and you know he's may be recovering from last [TS]

00:40:57   night he's you know like smoke smells like cigarette smoke [TS]

00:41:02   yeah just been near of sweat but the UPS guy always looks impeccable very true I [TS]

00:41:11   R you we have a regular UPS guy and I got a little bit embarrassed I don't [TS]

00:41:16   know his name but we just call each other cheap right because we're thrilled [TS]

00:41:19   that works [TS]

00:41:20   yeah and you know but he knows I know him and he's awesome there was one time [TS]

00:41:26   just just a couple weeks ago where we were going away and is one of my recent [TS]

00:41:34   trip you know we're flying the next day and Amy had ordered something that she [TS]

00:41:37   wanted for the trip and amy was gone and it was just me and Jonas but I had to go [TS]

00:41:44   pick up dry cleaning that we wanted to take with us on the trip so Jonas was [TS]

00:41:47   home we don't let him answer the door cuz he's only ten years old and has a [TS]

00:41:52   lot to answer the door so he doesn't answer the door and I knew I had a [TS]

00:41:55   fifteen-minute window where if the UPS guy came in at fifteen minutes we're [TS]

00:41:59   gonna miss this package and it that's when he came and I was like a block and [TS]

00:42:03   a half away two blocks away and he's dry see him driving he sees me and he pulls [TS]

00:42:08   over and he go there just missed him he tosses me the package FedEx guy would [TS]

00:42:13   have flipped you off you never would have given it to me now [TS]

00:42:19   never in a million years and and now there is I don't know I don't know if [TS]

00:42:24   this is regional or what but like those those shared services that Amazon jumped [TS]

00:42:29   aircraft to yeah I know what you mean yeah it's like a guy was a guy with a [TS]

00:42:35   Subaru yeah [TS]

00:42:37   eco deliver 90 executives guy with the Subaru you know maybe they do some kind [TS]

00:42:46   of background check on uniforms they do things like these are the guys who [TS]

00:42:50   couldn't get over ex jobs and they're delivering your packages exactly you [TS]

00:42:59   know what it takes now to get hired by Umarex I think your dick has to be [TS]

00:43:05   visibly outside your pants of the tattoo on it right says mom and there's a hard [TS]

00:43:14   anyway the sad story about massive movement [TS]

00:43:18   is that is apparently very gravely I just like the sub today and his son you [TS]

00:43:24   know they're spreading the news in that they want you know anybody has been [TS]

00:43:28   inspired by him to just send them a letter Sunday sound literally envisions [TS]

00:43:32   you can't don't think I don't wanna bother and they're going to get a lot of [TS]

00:43:37   letters already though they want this right this is envisioning sacks and [TS]

00:43:41   sacks of letters and he gave an address and just anybody has been inspired by I [TS]

00:43:47   did it did you do it I i literally made a short letter I have a postcard I'm [TS]

00:43:53   going to mail it on the way home I printed out a little things and of [TS]

00:43:58   course I said it and health attica I just made a just a little short things I [TS]

00:44:04   said thank you and yea big letters and and dropped it in the mail today that's [TS]

00:44:09   all you need to say that meanders in the man's I gotta read an eight-page letters [TS]

00:44:12   now mind if I read your mind I don't know how to address them addressed to Mr [TS]

00:44:18   of India and it's a comma and a big double the size just said thank you for [TS]

00:44:23   everything you go and you know I tweeted this out earlier today if you know if [TS]

00:44:31   you're like a young designer and you're like who's Massimo Danieli just break [TS]

00:44:37   the postcard and take this opportunity to do it because in a few years you wish [TS]

00:44:41   you had you won't have it anymore [TS]

00:44:44   ya boy and he was one of my love I love the whole gary has designed trilogy but [TS]

00:44:50   you know sort of like Star Wars it's like the first one has a special place [TS]

00:44:54   in my heart I love Helvetica and yeah he was so great in it i mean home movies [TS]

00:44:59   great I'm lucky I can't say that he made the movie but it's it just does mean [TS]

00:45:04   well knowing that easy let's hope they get better but it sounds like it doesn't [TS]

00:45:09   sound like it does not but man how great is it though that gary had had had the [TS]

00:45:14   idea to do the movie while he was still around because you're gonna make a movie [TS]

00:45:18   called Helvetica about how Vatican typography [TS]

00:45:21   man it would have been a crying shame not to have him and it never would have [TS]

00:45:28   been the same movie with no sorry my sad news there but kind of anything as soon [TS]

00:45:35   as do I hope it works out great [TS]

00:45:36   take some pictures of all the stuff that comes in yeah alright happy news [TS]

00:45:44   all right do you have any is comiXology happiness jesus fucking christ no that's [TS]

00:45:51   not talking about talking about making things worse I mean I yeah I didn't get [TS]

00:46:01   it let's you know i i understand why but the Y is stupid so for those for John's [TS]

00:46:13   three listeners who don't also read comics and you might have girlfriends [TS]

00:46:19   comiXology [TS]

00:46:23   was comiXology was the thing that I did I did eighty percent of the time I [TS]

00:46:29   touched my iPad isn't really true yeah it really is like so I don't use it that [TS]

00:46:36   much I use it for reading comics I use it for movies if I'm traveling on a [TS]

00:46:42   flight and I use it for reading but I like split time between that my Kindle [TS]

00:46:50   depending on what's closest to me but yeah I loved reading comics on the iPad [TS]

00:46:57   I think comics or the one I don't know the economic I don't know how much money [TS]

00:47:03   comiXology had made but it just seems just just without stats to back it up [TS]

00:47:09   just observing and listening to friends comments are the one thing the one [TS]

00:47:14   periodical that really seem to be thriving on the iPad will because it [TS]

00:47:22   doesn't matter when you read it well and I think it's combined and and that it's [TS]

00:47:27   a key issues back issues are just as relevant as current issues and there's [TS]

00:47:32   so much nostalgia [TS]

00:47:34   I mean so I used to buy a stand-up comic book shop and every week every [TS]

00:47:42   Wednesdays go to the comic book shop I grabbed my stack I go home and during [TS]

00:47:46   the course of the week I would read through them until it was Wednesday [TS]

00:47:50   again and I get a new stack and after a few years you end up with a lot of [TS]

00:47:56   fucking comics and I'm not one of those guys who like putting in bag but they [TS]

00:48:02   were just be massive piles of comics around the house and it feels like a [TS]

00:48:06   shame that the wrong now putting them baggies filing them away it's a crying [TS]

00:48:11   shame to throw a good comic book I don't like I've just throw out a comic book [TS]

00:48:16   sort of person so I went out and got all these long boxes and I put all the [TS]

00:48:20   comics and I'm and now I have like 20 bucks 20 long boxes of comics in my [TS]

00:48:24   house that I'll probably never opening ever want to throw out so when the iPad [TS]

00:48:30   came around on comiXology came out all of a sudden it got really really easy to [TS]

00:48:37   read a comic when you're on your iPod on a device on an iPad and it was a really [TS]

00:48:42   great device to read it it's like the iPad was made for reading comics yes [TS]

00:48:46   yeah I think that's part of it too is that it is no no compromise I mean you [TS]

00:48:51   know reading of an actual printed comic book is cool and you know and it works [TS]

00:48:56   but reading on the iPad especially once the iPad with Retina yeah which is [TS]

00:49:01   effectively at this point I'm most all iPads and use it it's just great and the [TS]

00:49:08   way that you can zoom and go from the panel so that if it was actually [TS]

00:49:12   physically small you could just quick tap into zoom and see it was all just [TS]

00:49:17   great and and the the nature of comics where one comic book does not take that [TS]

00:49:25   long to read a story as usually you know pace bands for five episodes are issues [TS]

00:49:34   just works in the way that like been watching TV shows [TS]

00:49:39   works digitally but really just didn't it didn't become a thing until after the [TS]

00:49:44   DVD era ended and download over Netflix and iTunes or whatever because you could [TS]

00:49:50   say you know what it's only eleven o'clock I've got one more in me and that [TS]

00:49:54   was a good episode let's watch one more and it's the same thing with with [TS]

00:49:57   comiXology where you got to the end of a good one and just one tap away from yet [TS]

00:50:04   just here to take my $2 and give me the next one is like crack right and there [TS]

00:50:11   are a couple here in the office there you know there's a few of us who who [TS]

00:50:15   read comics and we we we we were amazed when we realized how much money we were [TS]

00:50:25   sinking in a comiXology on a weekly basis because it was just so easy to to [TS]

00:50:31   hit me that next time give me that next time and it's three bucks down the end [TS]

00:50:34   it's three bucks pin so I am curious where how how severe drop-off they're [TS]

00:50:42   going to see I think it is going to be severe because it wasn't so I mean I've [TS]

00:50:47   heard people just go to the website in collecting comics for the week but the [TS]

00:50:51   thing that doesn't account for just is discoverability [TS]

00:50:55   I would go in I would go in there looking for one comic and I would end up [TS]

00:51:00   reading like for more titles that I'd never heard of before because it was [TS]

00:51:04   recommending them to me because they were showing up on the featured page and [TS]

00:51:08   because I was willing to give them a shot because it's three bucks you're [TS]

00:51:12   willing to give something a shot right and you end up discovering all these new [TS]

00:51:18   titles that you didn't know about and and now you're buying one every month [TS]

00:51:22   and entire evenings were spent this way and now you have to make a comment [TS]

00:51:32   just like in if you're so if you're a casual comic reader and you're like oh [TS]

00:51:39   that's download this comic Sam previously it's like hey here's here's [TS]

00:51:44   thousands of comments that you can try [TS]

00:51:46   and now you download the comiXology app and it's like dude where your comics and [TS]

00:51:56   you have and i i i dont know we're fully to ascribe blame I i kinda blame Amazon [TS]

00:52:08   because obviously they knew when they acquired them this is what they were [TS]

00:52:12   going to do [TS]

00:52:13   yeah and it was going to be a big disappointment to an awful lot has to be [TS]

00:52:19   a majority of the existing users you know we're going to buy this popular app [TS]

00:52:23   and most of the users are on iPads and now most of them have of significantly [TS]

00:52:33   worse buying experience yeah I do understand Amazon's motivation not to [TS]

00:52:38   wanna give 30% apple pie they knew what they had going in when they buy a newer [TS]

00:52:45   going in in the comiXology people knew it going in or should have known it or [TS]

00:52:51   simply stopped and asked about it but I see even even with the giving your [TS]

00:53:00   thirty percent to happen I think you're still screwing yourself and in your [TS]

00:53:07   you're still screw yourself in the long term because the amount that you just [TS]

00:53:12   crippled the discoverability for new users and of calm and of related comics [TS]

00:53:19   isn't gonna make up the 30% that you're getting back isn't going to make up for [TS]

00:53:25   what you've taken away [TS]

00:53:28   yeah comiXology pull this off in a way that I'm surprised that everybody went [TS]

00:53:34   along with was that comiXology was like a comic book shop where you didn't have [TS]

00:53:40   to go to a Marvel comic shop and then drive a couple more blocks take a cab [TS]

00:53:46   and go to the Dec comic shop and then go stop in the indie comic shop like you [TS]

00:53:52   could just go to come ecology and you can get all of that like I mean was [TS]

00:53:56   overstating it was dark horse so there were individual hold yeah they had a [TS]

00:54:02   most but it was closer though to you know one stop shopping and they were [TS]

00:54:12   like the type kid of comics [TS]

00:54:14   get most of the funds hear ya good example yeah you can come here you're [TS]

00:54:21   going to have you not just going to get you know these files you can against [TS]

00:54:26   most funds right and every once in while I have to drive to Harper's house could [TS]

00:54:40   you really really need need got it right in that it's so little works out like [TS]

00:54:50   that digitally every nobody wants to share alike that everybody sees digital [TS]

00:54:54   is this chance to make you know their own little no words just DCI now that's [TS]

00:55:00   back where we are where if you want to you know marble indicia gonna have to [TS]

00:55:03   make their own apps and you're going to have to go to different apps for [TS]

00:55:06   different things you know I mean for superhero stuff everybody kind of knows [TS]

00:55:10   the separate universe that's part of being it's not like you know I not [TS]

00:55:15   knowing what channel is certain TV shows on [TS]

00:55:18   everybody kind of knows spider-man is anybody read comics Spiderman is marble [TS]

00:55:22   and batman is Dec [TS]

00:55:23   they know that now right and a pro [TS]

00:55:28   well yeah I mean that's that's pretty angry I don't know but reading comics on [TS]

00:55:32   the iPad is now the bottom line is that where the blame goes it's it's worse now [TS]

00:55:37   than it was not York's so as a general rule you're not going to make more money [TS]

00:55:43   by making something harder for people to use yeah your heart and especially [TS]

00:55:48   harder to separate them from their money [TS]

00:55:51   yeah because that's always going to be the the stickiest part of the thing I [TS]

00:55:56   mean separating people from their money under the old comiXology model there was [TS]

00:56:02   so much lube in that flow like money just flowed out here while it was a kind [TS]

00:56:09   of incredible how quickly you spent money on that on that out and Amazon [TS]

00:56:15   totally knows that I mean because that's certainly a big part of the appeal of [TS]

00:56:19   using Kindle I really you know for example couple years ago I read and [TS]

00:56:25   reread all of Ian Fleming's James original James Bond novels and they're [TS]

00:56:30   pretty short you know like that back in those days you know fifties sixties up [TS]

00:56:34   until I don't know when it changed but novels used to be fairly short and you [TS]

00:56:39   know he could put famously you can put the catcher in the rye you put in your [TS]

00:56:43   jeans pocket so they were they were short reads and if I read it and I still [TS]

00:56:48   had no gas in the tank at night I would just immediately took two types of a [TS]

00:56:53   button and I'm reading the next one in the series right which it I remember [TS]

00:56:58   thinking like that so totally different than the physical days you know physical [TS]

00:57:03   books like you know where I even if I'd bought the whole series and had and but [TS]

00:57:09   I had like the next one upstairs in my office I might have just gone to bed [TS]

00:57:13   whereas to two types of a finger I'm gonna sit here and read another one and [TS]

00:57:18   I think that comiXology is totally lost yep [TS]

00:57:24   and and and now I mean now there's a shopping cart model by the way the by [TS]

00:57:30   the way their website is at Roach's yeah cuz this website predate that yeah if if [TS]

00:57:36   you're going to pull this move your website better be fucking great and it's [TS]

00:57:43   not it's terrible and it has a shopping cart model so you never wanna do with an [TS]

00:57:50   addict and I think comics readers are addicts is showing a total that's so I [TS]

00:57:58   would sit there at night just hitting bye bye bye bye and so i'm i'm just [TS]

00:58:05   buying comics an issue at a time now I go to go to the website and I get to see [TS]

00:58:11   a totally holy shit and spend $35 comics yeah that's really a lot of money it [TS]

00:58:17   would be like if your bag of chips had a good digital readout that showed you how [TS]

00:58:21   many calories you've consumed as late as you take the chips out of the back right [TS]

00:58:25   in and all of us and maybe I won't try I'm certainly not going to try this new [TS]

00:58:30   on that I've never heard of before it might suck and I want to get out of here [TS]

00:58:36   under 20 bucks so all of a sudden I'm deleting from the car [TS]

00:58:39   yeah and addiction is sort of a loaded word but I think it's a fair one hand [TS]

00:58:46   and the comics addiction in the grand scheme of addictions in ways did blow [TS]

00:58:51   money online is pretty benign you know as opposed to say something like candy [TS]

00:58:56   crush where there's all these various psychological tricks and artificial [TS]

00:59:00   barriers like the the stupid way that they will lock you out and say like you [TS]

00:59:06   you give me money you're done for half an hour right you know there's nothing [TS]

00:59:10   like that it's just you know if your you must have been enjoying this story but [TS]

00:59:16   this is i mean this is always been the joy of comics it's it's a quick hit it I [TS]

00:59:21   mean I remember when I was a kid there they want they went up from 25 to 35 [TS]

00:59:28   cents [TS]

00:59:30   pretty old [TS]

00:59:32   yeah I am pretty old but yeah they used to be these me $0.25 remember how much [TS]

00:59:37   weight to my parents just gave me a box just by coincidence a box of couple [TS]

00:59:41   boxes of old stuff from them [TS]

00:59:44   boyhood including a bunch of old comics I might have some in there that are 35 [TS]

00:59:50   cents I mean it's not a lot and he made three bucks three bucks you hit that [TS]

00:59:57   button but 35 bucks I'm going to think a little bit about this [TS]

01:00:02   yeah remember the West Coast Avengers yeah yeah I was mad that I don't have [TS]

01:00:10   the whole I mean eventually that's the thing with comics is it 60 property can [TS]

01:00:14   never actually they never end [TS]

01:00:16   venture a guess they rebooted but I had that the whole first couple of years of [TS]

01:00:20   West Coast Avengers and I liked it at some point haiti's I must have been when [TS]

01:00:25   they started it and I liked it because unlike the regular Avengers which was up [TS]

01:00:29   at two hundred and whatever and I felt like I had this nagging sense of [TS]

01:00:34   completion because I missed two hundred episodes beforehand and liked that I was [TS]

01:00:41   starting with issue 1 right and remember thinking it was going to be real [TS]

01:00:44   valuable and everything I got it really baby this issue 1 and of course it's [TS]

01:00:48   just it was just a pilot yeah issue 1 was always a big deal not just because [TS]

01:00:54   it might be valuable someday but like you said it's your opportunity to come [TS]

01:00:59   in at the very beginning of the story and that didn't happen too often it [TS]

01:01:02   happens it happens a lot more now because now there's a lot more reboots a [TS]

01:01:06   lot more offshoots a lot more mini series but back then you had like issue [TS]

01:01:12   number I remember 500 something of spider-man and the Fantastic Four was up [TS]

01:01:19   at like a ridiculous number testing 456 710 yeah I remember that night and I had [TS]

01:01:27   these I got these issues from my parents I thought Jonas may really dig it like [TS]

01:01:31   here's what the comic books were when I was a kid [TS]

01:01:33   and I showed it to him and a he thought hawkeye look he couldn't he did not [TS]

01:01:41   believe me the Hawkeyes Hawkeyes purple heart I width 320 height and B he [TS]

01:01:49   thought that he was I what is this [TS]

01:01:51   they're they're ripping off Iron Man and I was like no you know I remain in the [TS]

01:01:56   eighties kinda had shoulder pads and he was so overnight golden he's I know he [TS]

01:02:00   wasn't and I was a yes he was it was the eighties shoulder pads R in column [TS]

01:02:06   ripoff Iron Man and he set up my career over so you weren't even kids I would've [TS]

01:02:14   been so happy to read my dad's comic books but I know he's thrown out and I [TS]

01:02:19   thought wow keep them and then my son will read mine and it doesn't he wants [TS]

01:02:23   nothing to do with them [TS]

01:02:26   remember when the first time that Star Wars came back into the theaters I do [TS]

01:02:32   like nine likely Chinese [TS]

01:02:37   human-like 1979 no no no no the first time they came back as I do and I [TS]

01:02:43   remember that anniversary yeah it was the first time that Lucas started taking [TS]

01:02:47   with them yet 1997 I think you're right it was twenty twenty years so they they [TS]

01:02:55   reintroduced all the all the action figures at the same time and I bought [TS]

01:03:01   every single one and had them all like still in the packaging in a really large [TS]

01:03:10   box and at one point I decided you know what I'm gonna give these to make it cuz [TS]

01:03:18   he was he was just getting in a Star Wars and knowing all the characters he [TS]

01:03:22   was really into it and I'm thinking I got that big box of action figures there [TS]

01:03:27   it's like Christmas in July yeah he's going to really appreciate this and he [TS]

01:03:34   did [TS]

01:03:35   he tore open all the blister packs in about five minutes played with the toys [TS]

01:03:40   for another five minutes and then went off to do something that was it left me [TS]

01:03:49   standing there with this giant pile of broken hope that my feet for 10 minutes [TS]

01:03:58   yeah that's great what else you got to remember where they are the figures that [TS]

01:04:04   came out and they were real but everybody had like it was like truck [TS]

01:04:10   troy aikman Luke Skywalker [TS]

01:04:12   you know huge huge pectoral muscles way out of proportion almost almost like [TS]

01:04:19   halfway into the Masters of the Universe sort of yeah exactly which was a very [TS]

01:04:25   bizarre choice I thought like I do realize that the articulation of action [TS]

01:04:32   figures has proceeded at a remarkable clip since when I was a little kid but [TS]

01:04:42   changing the the the physique of the characters always seemed to me like I'm [TS]

01:04:45   very strange a strange decision given the overall aesthetic of the Star Wars [TS]

01:04:51   universe well I think you first the first decision is what molds do we have [TS]

01:04:56   available I don't have it seem like everybody you know maybe that was part [TS]

01:05:02   of it I like to the original figures from the counter ones from them the [TS]

01:05:09   seventies yes they were sort of the opposite everybody just sort of looked a [TS]

01:05:14   little lazy nobody had any muscles at all [TS]

01:05:18   yeah but I don't have those now know we report we can afford to spend money on [TS]

01:05:23   toys so I never had any of that stuff I never so what they think what really [TS]

01:05:31   excited me about Star Wars coming back out in the seventies into the theaters [TS]

01:05:35   that was the first time I saw Star Wars in a theater cuz I didn't see the first [TS]

01:05:44   one I did I didn't see the first one and remember this was before [TS]

01:05:49   cable this was before VCRs and even when cable VCRs came out they kept those big [TS]

01:05:55   the good movies right and come out they didn't put Star Wars on VHS until long [TS]

01:05:59   into the PHS era so the first time I saw Star Wars was when it aired on TV and by [TS]

01:06:10   that time I'd seen Empire Strikes Back and my parents would let me see Star [TS]

01:06:17   Wars I think they're punishing me for something I forget what it was I don't [TS]

01:06:24   know that's that's the saddest story I've ever heard it's pretty sad right [TS]

01:06:28   yeah I don't even know what I did between 1977 and 1983 or so other than [TS]

01:06:38   talk Star Wars oh I talked about it like I read the comics like I knew the plot [TS]

01:06:46   and I knew every single minute of plot line right but I'd never seen it I did I [TS]

01:06:51   read the novelization this is the most you know what it was [TS]

01:06:55   you're the person that normalization was created for because the normalization [TS]

01:06:58   was literally just telling you what happened in the movie was actually there [TS]

01:07:04   was nothing else it was just here's the movie for someone who who for some [TS]

01:07:08   reason has not or cannot see the movie so it's actually pretty useful for you [TS]

01:07:12   but you know I'm a perfectly normal adult now so this had no long-term [TS]

01:07:17   repercussions no no scarring whatsoever [TS]

01:07:19   nine [TS]

01:07:22   all right let's let's do the third the source file sponsor and this is great [TS]

01:07:26   love these guys new to the show as a sponsor our good friends at briefs [TS]

01:07:32   briefs lets you build prototypes of apps without code using a Mac application [TS]

01:07:39   built for professionals you express your ideas by drawing the interface that the [TS]

01:07:45   app and it's got Bruce has great tools drag-n-drop template for buttons and all [TS]

01:07:51   the elements standard UI elements moralizing you build a wireframe of your [TS]

01:07:55   app but the difference between briefs and just sketches or static screenshot [TS]

01:08:01   is briefs led you built put your bring your prototypes to life so you can hook [TS]

01:08:06   it up so that when you tap a button it switches from the current screen to [TS]

01:08:11   whatever screen you go to when you tap that button in the app sounds simple and [TS]

01:08:18   it is but it's really really sophisticated they've got a lot of [TS]

01:08:21   advanced features for professional developers but the whole thing is simple [TS]

01:08:24   enough that anybody can just pick it up and use it's a great way to impress your [TS]

01:08:29   friends and clients your colleagues with your app idea because instead of telling [TS]

01:08:35   them how the app works and showing on this spring [TS]

01:08:38   screenshots and telling them well if you tap this you go here what you do when [TS]

01:08:43   you build a brief briefs it lets them run it right on their phone and they can [TS]

01:08:48   see it for themselves how the app works saves a ton of time and it makes your [TS]

01:08:53   ideas [TS]

01:08:54   far more clear than they would be any other way I've linked to break so many [TS]

01:08:59   times on during fireball you can search my site and see the stuff I've said [TS]

01:09:03   before it too great [TS]

01:09:04   we've used it for Best per recommended very highly it's a great way to convey [TS]

01:09:11   your idea in a prototype that actually comes to life here is where you go to [TS]

01:09:14   find out their website give a brief dot com give a brief dot com and you can go [TS]

01:09:22   there and try it out for free today [TS]

01:09:26   go to the Mac App Store search for briefs and buy it directly right there [TS]

01:09:30   on the Mac App Store [TS]

01:09:31   my thanks to briefs so you wanna Ward Mike uuu just literally today as a [TS]

01:09:38   record recording today on Friday the 9th of May you you won an award I did have [TS]

01:09:47   ever won an award before I think so what did you win I got the conference talk of [TS]

01:09:56   the year twenty [TS]

01:10:00   I guess 2013 a little late for an award for 2013 maybe through 2014 I don't know [TS]

01:10:05   I got the conference talk of the year word this is the one that I saw you give [TS]

01:10:09   at Webb stock 2013 that's right now that was a February 2013 so we're talking [TS]

01:10:17   fourteen months ago [TS]

01:10:18   yeah it was a good talk I have to say and I you know and just circling back to [TS]

01:10:23   being in show it pains me to give you a sincere another compliment but it really [TS]

01:10:28   was it was a great talk see the thing about getting a compliment from you is [TS]

01:10:35   that I know you always mean it because you wouldn't do it unless you absolutely [TS]

01:10:41   had to and I know they're also pains you so that makes me feel better it was it [TS]

01:10:49   was it was impressive for multiple reasons web number one website is [TS]

01:10:53   amazing conference ya love the town they're very high standards though so [TS]

01:10:57   you say it's a great venue great people great audience God people New Zealand [TS]

01:11:02   are just had never met a man they were into it i mean they're engaged in is a [TS]

01:11:09   great audience great talk they have other great speakers so it's great place [TS]

01:11:15   to go but you have to have to bring your A game really feel like you deserve it [TS]

01:11:20   and you had the closing spot which freaked me out well because you can't [TS]

01:11:27   just it's you know opening spot you can kind of get away with just giving a talk [TS]

01:11:32   with somebody who hosts the thing [TS]

01:11:35   can get up there and sorted do the you know introductions in you know let's get [TS]

01:11:40   our toes in the water and get into the conference mindset and in here for [TS]

01:11:43   speaker closing speaker though has to give a closing talk has to feel like [TS]

01:11:50   punctuation whether it's a one day or two day event or something like that it [TS]

01:11:54   has to emotionally feel like you know this is the end you gotta work the crowd [TS]

01:12:01   right you gotta send the crowd home you're going to be the last thing they [TS]

01:12:04   hear two years prior have been a website twice and Merlin Mann had that spot two [TS]

01:12:12   years prior and kill he did a great job too I have to say I was worried then [TS]

01:12:19   that's one of the things you're my friend and you worried about you want [TS]

01:12:21   your friends to do well I was a little worried about you in that spot because [TS]

01:12:24   yeah I was just you know I know you're a good speaker and they have good things [TS]

01:12:28   to say I just didn't know if you could pull it off well tomorrow and get [TS]

01:12:32   conference talk of the Year for his closing spot John well boom to dig I saw [TS]

01:12:41   I saw Merlin's talk is a very good time it was a very good talk yours was [TS]

01:12:45   excellent too that I did you end up giving it elsewhere I'm giving it now so [TS]

01:12:50   that was that was the second time I given that talk and it was so that was [TS]

01:12:59   my back burner talk I've got like the top that I'm doing this year and the [TS]

01:13:05   talk that I'm prepping for next year and that was so the way web stock happened [TS]

01:13:10   was kind of weird I got I got an email from from my get web stock was a great [TS]

01:13:18   guy two weeks before the event that's crazy and it's a two-week flight he is [TS]

01:13:28   doing I was a plane literally stopped while I was reading the email to pick me [TS]

01:13:35   up two weeks before the event he said hey will you speak at Webb stock and my [TS]

01:13:42   first thought was wow they they are really on top of this there already [TS]

01:13:48   getting speakers for next year and it was a no in two weeks [TS]

01:13:55   ok because this I'd always wanted to go to wake you know this I mean how many [TS]

01:14:01   times have I had i bug you like a John you know the people right we can be [TS]

01:14:06   invited to web stock I did you did and so two weeks before the show [TS]

01:14:12   hey we come down to web stock and I'm like yes definitely [TS]

01:14:18   ok but here's the deal we want you to give the closing target and we want you [TS]

01:14:25   to knock people out of their seats and I'm like we writing you talked for like [TS]

01:14:33   two weeks man but I had this talk that I kind of put away for a while and I [TS]

01:14:44   thought you know what I think I can I think I can turn that talked into the [TS]

01:14:48   talkies looking for I think there's a closing talk hidden in there what's the [TS]

01:14:52   title how designers destroy the world title [TS]

01:14:57   well here's the story about the title for the first time I gave the talk was [TS]

01:15:05   at Paris web and so they invited me to speak there and I said yeah great I'd [TS]

01:15:14   love to have this talk about you know how about designers and client [TS]

01:15:21   relationships and how you can develop more empathy with your clients and their [TS]

01:15:27   like that sounds great and I'm not not to shit on these guys they were great [TS]

01:15:32   but the talks not for salespeople it's for designers are the conferences and [TS]

01:15:40   salespeople that's for designers and I thought that's really fucking weird [TS]

01:15:44   things will happen at a car designers ruin the fucking world and they were [TS]

01:15:52   like that sounds great [TS]

01:15:54   and she had no I gotta write that talk but that's actually a really good title [TS]

01:15:59   for a talk show that's when the time came from me being an asshole is [TS]

01:16:05   somebody and accidentally coming up with a great title that needed to be back at [TS]

01:16:11   you but you haven't given it again since I have am giving it a this year oh and [TS]

01:16:17   so you you're on the regular a a cycle right you're you're part of the [TS]

01:16:24   travelling roadshow speaking of podcast sponsors right people can you know what [TS]

01:16:31   the hell did go to the an Event Apart website and you can look at the schedule [TS]

01:16:38   and you're you're gonna be given that each of the city's no I'm I'm doing five [TS]

01:16:42   of this year for them whether they're the ones people should know about rights [TS]

01:16:47   san Diego is this this weekend where this week so I'll be giving it in San [TS]

01:16:55   Diego on Tuesday and then Chicago lost an and for the very first time we're [TS]

01:17:06   going to Disney World and totally Orlando so I'll be cursing at people in [TS]

01:17:12   disney world to have you ever been to Disneyworld your big disneyland fan I'm [TS]

01:17:19   a Disneyland guy we have arguments you and I we argue that's probably the root [TS]

01:17:23   of our animosity towards each other it is and so I think people are genuinely [TS]

01:17:30   surprised and possibly don't believe us when we talk about how much we love the [TS]

01:17:37   Disney places I'd I think so too the bed haha yeah I love Disneyland I've never [TS]

01:17:45   been a disney world but it's it's the thing where you know if I wanna be your [TS]

01:17:51   guide if you have somebody says hey you want to go to Disney [TS]

01:17:56   ya wanna go to Disneyland cuz it yet disney world is weird to me [TS]

01:18:04   disney world is for tourists [TS]

01:18:07   I'll have to figure this out I don't know if I want to go to Disneyland with [TS]

01:18:11   you are not going to Disneyland with you you have to come to Disneyland well I [TS]

01:18:15   definitely want to go I would like to do it then I would like to go and see all [TS]

01:18:19   the Disneyland around the world I would like to see the one in Paris the one in [TS]

01:18:23   Japan has apparently the 2012 see because I would totally do that because [TS]

01:18:27   the back story I've heard is that they got they had like outside investors for [TS]

01:18:32   the one in Japan and they insisted on upping the standards so like in a way [TS]

01:18:37   that like Disneyland and Disney World have such higher production values and [TS]

01:18:41   standards than your typical theme park that the Disneyland Japan is even higher [TS]

01:18:46   than typical Disney standards but here's the thing so Disneyland is the original [TS]

01:18:52   and Disneyland as a designer what excites me about Disneyland is that it [TS]

01:19:00   was built around amazing constraints they they had they had that plot of land [TS]

01:19:08   which was fenced it was fenced in by the highway and street a freeware they [TS]

01:19:15   couldn't expand and they they had that original design which was basically a [TS]

01:19:23   hub-and-spoke model where you walk in you walk through mainland you're in the [TS]

01:19:27   circle you're in the middle of Disneyland and everything [TS]

01:19:29   radiate out from there so you as you're expanding the part you have to figure [TS]

01:19:37   out what the hell do you do when you run out of space so haunted mansion for [TS]

01:19:44   example you walk in a haunted mansion and the first thing you do is you get [TS]

01:19:48   into that room that that's actually an elevator that looks like it's expanding [TS]

01:19:55   but the reason that that room exists is because they have to get you out of the [TS]

01:20:02   park because they couldn't build the ride in the park they had to build it [TS]

01:20:06   out you know in the bait under the parking lot so they figured so they will [TS]

01:20:13   how do we get people down and how [TS]

01:20:15   and they came up with this this room which which they've ended up [TS]

01:20:19   incorporating into every subsequent version of The Haunted Mansion even [TS]

01:20:26   though they didn't have to at that point the other one and the one in Florida [TS]

01:20:30   though is not an elevator it goes if you close your eyes and tell you can tell [TS]

01:20:38   you're not moving it just looks like an elevator instead it the walls go up [TS]

01:20:44   instead of the floor going down right away which which you know is is the [TS]

01:20:49   illusion that being created by the elevator so to me like all of those [TS]

01:20:54   decisions that were made in Disneyland were made because of real constraints [TS]

01:20:59   that existed and they were creative ways to get around that stuff like the [TS]

01:21:07   Indiana Jones ride there did giant walkthrough through the caverns and like [TS]

01:21:16   all that crap that you walk through online that's all to get you the hell [TS]

01:21:21   out of the park because it is that run for it in the park right because that [TS]

01:21:25   right is out in the parking lot somewhere three levels down so we don't [TS]

01:21:31   have that right [TS]

01:21:32   really there's no there's no indiana Jones right there's an indiana Jones [TS]

01:21:38   stunt spectacular but that's it [TS]

01:21:43   Studios Park but there's no there's no I know I know I've heard them this Indiana [TS]

01:21:48   Jones ride of which you speak but there [TS]

01:21:50   that is a part of California Adventure is that is a no no no [TS]

01:21:58   so so as a designer you know one of the things that we have to deal with is [TS]

01:22:04   constraints you can't design without constraints and everything has [TS]

01:22:09   constraint in his eye [TS]

01:22:11   most constrained rate in Disneyland was the most constrain constrained and all [TS]

01:22:19   of those design decisions that were made to give to work with those constraints [TS]

01:22:23   are amazing and then you know when they repeated that stuff out and the other [TS]

01:22:29   parks then that because that it's almost like what other people think design is [TS]

01:22:33   like it like at that point it's just surface level stuff that's i mean I [TS]

01:22:41   definitely want some point I got it I i no wanna go there while Jonas is still [TS]

01:22:47   young enough to one actually go to a Disney park with us [TS]

01:22:53   yeah you know it's never the summer never had almost never end up in [TS]

01:22:59   Southern California San Francisco several times a year but it's just never [TS]

01:23:04   in Southern California to do it well it's right in the middle of Anaheim and [TS]

01:23:09   there's not no other place that there's nothing else to do in Anaheim that you [TS]

01:23:13   would want to do see the baby and my travel guide [TS]

01:23:24   you know what the bottom line note that you've you've put your finger though [TS]

01:23:27   what it is that appeals to the you know gone to the Disney parks for me is that [TS]

01:23:32   there's so much design everywhere [TS]

01:23:36   anybody who appreciates design of any sort there's just so much to so can [TS]

01:23:43   think about and and so many details to to notice I don't know every time I meet [TS]

01:23:50   somebody who's never been there I've met very few people who've been to one in [TS]

01:23:54   the bin like ads kind of a let down here is there's a lot of people who've never [TS]

01:23:58   been to one and it's it's I feel like their preconceived notions are [TS]

01:24:03   completely spoiled by a great adventure or Hershey Parker you know any other [TS]

01:24:10   shit hole like that ya see you know once you the amount of detail that goes into [TS]

01:24:16   disneyland compared to those other places like when you when you look at [TS]

01:24:21   all the lands in the park like adventure land in Frontierland New Orleans square [TS]

01:24:27   he did you realize just how physically small those areas actually are [TS]

01:24:31   but then if you're standing in Adventureland you were totally immersed [TS]

01:24:38   bye bye Adventureland you can't see the other areas you don't even know they [TS]

01:24:41   exist [TS]

01:24:42   my single favorite aspect of the whole Magic Kingdom is the sightline [TS]

01:24:47   management and every once in a while they do let you peek through to another [TS]

01:24:52   land but it's a deliberate you know at this spot we want you to be able to see [TS]

01:24:56   this right it's the most to me it's the most amazing thing the sightline [TS]

01:25:04   management [TS]

01:25:05   their marvels of design the sound of management is amazing to where they have [TS]

01:25:11   you walk around the park and there's a soundtrack that you don't even notice [TS]

01:25:16   cuz it's not super loud and it certainly mostly just hear the sounds of people in [TS]

01:25:20   part but there's music and the music is deemed to the land but they managed the [TS]

01:25:27   transitions were when you're walking from Adventureland to Frontierland [TS]

01:25:33   there's this transition area but the music sucks up so that it as you hear [TS]

01:25:39   half of the one and half the other it doesn't sound like you're hearing two [TS]

01:25:43   different songs it sounds like something that actually does go together and it's [TS]

01:25:48   not the same beat and then all of a sudden you're listening to a different [TS]

01:25:51   song so we're gonna go to Disneyland somehow [TS]

01:25:59   what we should do is we should you and I started Disney podcast because I feel [TS]

01:26:03   like if anybody can bring the joy of of Disney to children across the world it [TS]

01:26:09   would be it would be a key would be a podcast for children so listen up jerks [TS]

01:26:15   particular really really grumpy worried something year old man who saw a lot of [TS]

01:26:22   oil all over the details of Disney theme parks could be hit or how long does his [TS]

01:26:35   podcast no one is like a really like halfway through now we're done we're [TS]

01:26:40   rollin we're done that's let's call it we're not gonna talk about beats we can [TS]

01:26:46   talk about beats we should not attend ten-minute some beats 10 minutes so the [TS]

01:26:53   beach thing to me is interesting only as much as the conversations that are [TS]

01:26:57   happening about racism yeah like what the fuck [TS]

01:27:02   that you know and it's funny it didn't even occur to me at first began now [TS]

01:27:10   obviously occurred to me that that certainly you know dr. Dre is black and [TS]

01:27:16   he's from the hip hop world it's not like I didn't think that there was any [TS]

01:27:20   correlation at all but it didn't even occur to me yesterday this was yesterday [TS]

01:27:24   when the Financial Times broke the news that a man it still isn't finalized as [TS]

01:27:29   we reported this to my knowledge that Apple is going to buy them but it seems [TS]

01:27:34   like a done deal that's just you know lawyers ironing out details on the [TS]

01:27:39   contract [TS]

01:27:40   yeah but nothings in announced right unless I missed something in the last [TS]

01:27:46   hour but now it does seem like some kind of crazy racial subtext thing is popping [TS]

01:27:54   up about it and it's like really just seems nuts to me but not surprising yeah [TS]

01:28:04   I mean it's an interesting deal because they don't you know they don't make [TS]

01:28:07   deals like this and cuz I mean if you're gonna be music service it's weird that [TS]

01:28:16   you buy that one I guess and you know the bottom line is what you don't buy [TS]

01:28:23   something that you don't need and what is it that they have that Apple needs [TS]

01:28:27   and so at first it didn't make sense to me because they don't need the [TS]

01:28:31   technology I don't certainly not the hardware technology Apple can make its [TS]

01:28:36   own headphones so they can well head headphones in mice they could I [TS]

01:28:45   personally don't mind their your I'm actually using her ear buds right now as [TS]

01:28:48   we speak but I realize though that your buds are very personal thing you have a [TS]

01:28:55   personal they're very personally I can't stand those earbuds but I know that but [TS]

01:29:01   a lot of people seem just fine with them and that's fine I actually have a pair [TS]

01:29:07   of Beats and they sound fine to me but if you ask other people [TS]

01:29:11   sounded terrible [TS]

01:29:13   homemade range like I don't even know what the hell that means honestly yeah I [TS]

01:29:18   don't know what that means you there I just know that I I put them on a listen [TS]

01:29:22   to a song and it sounds like i want to sale my hearings broken anyway and it [TS]

01:29:25   probably from terrible headphones probably because beat I don't think they [TS]

01:29:31   need the technology for the streaming service I mean Apple knows how to put [TS]

01:29:37   audino audio and video on the internet for lots and lots of people to listen [TS]

01:29:41   ones I don't think it's a technical problem that has kept a ball from [TS]

01:29:46   releasing its own modified Dutch sort of Pandora style streaming music service I [TS]

01:29:54   think its licensing and figure out who now I mean licensing ship [TS]

01:29:54   think its licensing and figure out who now I mean licensing ship [TS]

01:30:00   that's one thing but I also think it's a sales problem [TS]

01:30:04   Lake Apple knows how to sell less than a dozen things really well to you but once [TS]

01:30:13   you're once you you're looking at a catalog of thousands Apple doesn't know [TS]

01:30:18   how to deal with that at all like Amazon can sell you one of the two thousand [TS]

01:30:22   things Apple can sell you one of 12 and I think that their brows the browsing [TS]

01:30:30   experience on the Apple TV on on i tunes like it's it just sucks I agree with [TS]

01:30:40   that but maybe and I don't think their recommendation engines very good but [TS]

01:30:44   that's beside the point of this acquisition I just don't think that [TS]

01:30:47   they're buying any technology that they couldn't have built themselves but there [TS]

01:30:51   are things that they're getting I think especially one day and has a look at all [TS]

01:30:56   the coverage they're getting I see two angles to things they're getting the day [TS]

01:31:00   didn't have and one is that the beach brand appeals to and has a lot of [TS]

01:31:08   stature and quite frankly the black america [TS]

01:31:15   you know and it's you know somebody cited there is a Nielsen survey the [TS]

01:31:19   seventy-nine but a very remarkably high percent of black americans have [TS]

01:31:27   smartphones and it's actually higher than any other racial group more black [TS]

01:31:33   americans have a smartphone than any other racial group and 73% of the black [TS]

01:31:39   people in America who have a smartphone have an Android phone it's an ADS [TS]

01:31:44   disproportionate I think Apple's overall market share in the USA is very very [TS]

01:31:48   close to fifty percent [TS]

01:31:50   and beats is a real strong brand in black america so they're getting [TS]

01:31:58   something there that's something that's actually that they don't have you know [TS]

01:32:00   that you don't buy something you already have they don't have that and therefore [TS]

01:32:04   it might make sense to keep that brand around even though they've never done [TS]

01:32:08   there's never been an apple owned subsidiary that has its own brand unless [TS]

01:32:12   you go back to truly prehistoric times like FileMaker FileMaker is a good I was [TS]

01:32:18   just thinking but at us and that's it's like how many hundred times more people [TS]

01:32:25   have heard of beats and FileMaker maybe a thousand times [TS]

01:32:28   oh absolutely right I'm not sure I'm totally with you with the the black [TS]

01:32:35   America thanks and while two white guys talking about black americans can be a [TS]

01:32:40   good podcast [TS]

01:32:42   rate I mean lots of insight here I don't think it's why they bought it though I [TS]

01:32:47   think but I think I think it's more you more about youth to do other things that [TS]

01:32:54   were one of the things that were equally unqualified to be talking about you I [TS]

01:33:02   cuz I mean when I you know when you know I make it as you know his buddies over [TS]

01:33:08   and stuff [TS]

01:33:09   the majority of a manual trans and and beads so an email as as [TS]

01:33:21   yeah this is beyond the realm of this podcast I think going into a discussion [TS]

01:33:27   on race in america [TS]

01:33:30   well you know i delegates I definitely think it's about getting something they [TS]

01:33:37   don't have yeah and I'm intrigued because it's something they haven't done [TS]

01:33:45   before so it'll be fun to watch and it could be a good week ago great week ago [TS]

01:33:51   terrible but either way it's a great story yeah I think so [TS]

01:33:57   the other thing is the relationships that Jimmy ovine and dr. Dre have and [TS]

01:34:05   the rest of the you know leadership there i mean you know what's what's [TS]

01:34:08   Trent Reznor's title there is a chief creative officer and I don't think [TS]

01:34:12   that's like a no-show job like when Alicia Keys got the job is I think [TS]

01:34:16   everybody in the same title chief creative officer of blackberry and it's [TS]

01:34:21   alright just a fancy way of saying we're paying herded [TS]

01:34:24   and add you know I think Trent Reznor's involved but that they have in this is [TS]

01:34:32   some of the stuff I've read today and and there's the legal legal angle which [TS]

01:34:37   is that some people speculated well maybe these these music labels didn't [TS]

01:34:42   want to negotiate with Apple because they're wary of Apple's overwhelming [TS]

01:34:46   influence and downloads you know that their music labels aren't happy with the [TS]

01:34:51   way it turned out that iTunes so dominates they'd rather have like 20 [TS]

01:34:56   percent at Amazon 20% and Apple 20% of Google 20% somewhere else so that no one [TS]

01:35:01   of the stores has undue influence whereas iTunes I think still has a 70% [TS]

01:35:09   of the download market [TS]

01:35:11   so they're wary of them so they don't want to give them streaming rights [TS]

01:35:14   either and so Apple buys beads so that they can have the streaming service and [TS]

01:35:20   they've already got the deals in place but my understanding and I think a lot [TS]

01:35:24   of other you know some public information about the way I understand [TS]

01:35:28   it is that those deals have to be renegotiated if the company has acquired [TS]

01:35:33   by somebody else [TS]

01:35:35   yeah I heard that too but I never had the day is that these guys you know [TS]

01:35:41   these guys have a really good relationship with the music labels I [TS]

01:35:44   mean Jimmy 0 practically is a music label yeah and that they expect and that [TS]

01:35:50   you know there's a couple of stories not just from one source saying that these [TS]

01:35:54   guys are gonna stay as involved post acquisition by Apple as they were while [TS]

01:35:59   beat was an independent company and that it's really gives Apple you know could I [TS]

01:36:05   think seriously give them a very you know even a further leg up in ongoing [TS]

01:36:09   negotiations not just for music but with the entertainment industry as a whole TV [TS]

01:36:15   and music and movies [TS]

01:36:17   yeah I think they get a lot of this I think you know there's there's the [TS]

01:36:21   relationship angle there's the licensing angle and you know there's there's the [TS]

01:36:27   up a profitable hardware business which I don't think you can scoff at right and [TS]

01:36:35   they're they're not publicly held so the numbers are you know you've kind of to [TS]

01:36:38   take their word for it but you know numerous of the reports peg their [TS]

01:36:43   revenues at over a billion a year and presumably at very healthy almost [TS]

01:36:50   probably Apple like profit margins because the knock against beats is that [TS]

01:36:56   the hedge funds are not technically great they're not audiophiles they're [TS]

01:36:59   they're selling them at audiophile prices but there are no Tori ously [TS]

01:37:05   controversial in terms of the audio quality [TS]

01:37:07   but that there's no they're not spending $300 to make a $350 headphones so that [TS]

01:37:13   it's profitable to not just revenue right and if they did they would be [TS]

01:37:17   idiots right but it's interesting I to me the most interesting angle and how [TS]

01:37:23   this turns out is how they're going to manage the brand that to me is the [TS]

01:37:28   uncharted territory and there's people arguing with me on Twitter that this is [TS]

01:37:32   not uncharted territory for Apple it's you know Tim Cook has been saying for [TS]

01:37:35   years that Apple is not averse to big acquisitions blah blah blah but it's [TS]

01:37:42   like I just don't see it yet but but but he hasn't made him until now so it is [TS]

01:37:47   unchartered territory it could turn out to be a great idea could turn out to be [TS]

01:37:51   a terrible idea could turn out to be something in between how it whether it's [TS]

01:37:55   good or bad idea to me [TS]

01:37:57   put that aside for the moment I just don't see how anybody could deny that [TS]

01:38:02   this is not out of character for Apple as a company is totally out of character [TS]

01:38:07   right passing no judgment on whether it's a good idea about it it is I think [TS]

01:38:12   of territory [TS]

01:38:13   yeah and that's why it's interesting exactly right cuz I mean had they [TS]

01:38:18   acquired like a mapping companies like I know what they're going to do it right [TS]

01:38:22   exactly right there they're gonna make it right if it was a mapping company [TS]

01:38:28   they'd make the brand go away and just use the technology to make that Apple [TS]

01:38:33   maps better [TS]

01:38:34   no idea what they're gonna do this yeah that's exactly why it's so exciting and [TS]

01:38:39   I don't understand why people would want to downplay that because here here's a [TS]

01:38:43   company that we're all interested in and maybe the knock against them is that [TS]

01:38:49   they've been a little boring the last year or two and now they're doing [TS]

01:38:53   something that seems it's not doesn't say I was going crazy crazy is the wrong [TS]

01:38:56   word but it's out of character [TS]

01:38:59   uncharted territory well we better off freaked out right I think people care [TS]

01:39:04   about Apple the way they should care about their kids for the most part it's [TS]

01:39:11   a fucking company like they make they made good stuff [TS]

01:39:16   some of their stuff is great some of their stuff sucks you know why I one [TS]

01:39:22   reason that people invest too much in them [TS]

01:39:26   looking American admit myself included is that nobody else seems to be in their [TS]

01:39:33   leak you know that nobody else if you care about having you know top notch [TS]

01:39:38   computers in your pocket and in your bag that's absolutely true if they lost the [TS]

01:39:44   ball then who do you go to [TS]

01:39:47   yeah I mean that's that's a that's very true I wish like just one example the [TS]

01:39:53   closest thing I've seen in the last ten years to an Apple quality product is the [TS]

01:39:59   Palm Pre smartphones which to me looked like Apple products from another [TS]

01:40:07   universe in some ways they looked more like Apple products from an apple that [TS]

01:40:12   evolved from the nineties without Steve Jobs you know where we're the best of [TS]

01:40:18   apple from that 9001 dabbled a lot of cool stuff back then too they were in [TS]

01:40:23   trouble but some of the stuff they did was great the Palm Pre was that type of [TS]

01:40:28   thing and that that that folded that it didn't get off the ground to me was a [TS]

01:40:31   tragedy because if palm had you know had gotten had to take off and had you know [TS]

01:40:38   like 10 15 percent of the smartphone market man who would be such a better [TS]

01:40:42   world today and it would make it would be you know so much less pressure on [TS]

01:40:48   Apple to be the one company making stuff that's not not crap and they push other [TS]

01:40:53   companies to do better i mean we're at Samsung phones be today or where would [TS]

01:41:00   Windows Phones be today right when i phone is probably the next best thing [TS]

01:41:04   that's what I would probably use it if you know some kind of court order [TS]

01:41:07   forbidding me from using an iPhone died almost certainly switch to a Windows [TS]

01:41:11   Phone [TS]

01:41:12   but Windows Phone would be just an evolution of the steaming pile of crap [TS]

01:41:17   it wasn't 2007 if it wasn't for the iPhone [TS]

01:41:20   all right let's wrap it up I gotta do you have a pair of Beats headphones have [TS]

01:41:26   to do you really see that's interesting see I don't and you do I do like an [TS]

01:41:31   honest question before I before we before you go do you think they're built [TS]

01:41:35   well let's leave aside the the audio quality part because I'm with you on my [TS]

01:41:40   ears are shooting I i really as long as it sounds clear and i can understand it [TS]

01:41:45   good to me but are they so they well-made headphones better there's [TS]

01:41:51   they're they're made better than they used to be so the first pair of Beats I [TS]

01:41:55   had a pair of Beats Solo and there was I think what's now known defect in the [TS]

01:42:02   band where they were they were just snap if you if you like if you weren't [TS]

01:42:07   extremely careful about how you took them off their head the the bandages [TS]

01:42:11   snapped I had a pair of Bose noise cancelling ones and this must have been [TS]

01:42:17   like eight nine years ago and it seemed problem where they snapped on me I don't [TS]

01:42:20   know and I'm pretty careful personally like couple months and owning on this [TS]

01:42:24   now so they when they snapped I emailed them like what the fuck me and I paid [TS]

01:42:29   like 200 bucks for these and they sent me a new pair and these which was great [TS]

01:42:35   and these have held up i mean they're there now old enough that you know like [TS]

01:42:40   the like the little rubber cushion thing under the headband is I've lost the [TS]

01:42:47   house but they still sound fine one thing I really like about him is that [TS]

01:42:53   the court come you can pop the cord right out replace it cuz we're we're [TS]

01:42:59   most headphones break is the stupid cord and the fact that you just pop in a new [TS]

01:43:05   cord that's a that's a good design feature and as far as sound like they [TS]

01:43:10   sound fine to me but ears are so individual that in no way do I mean that [TS]

01:43:16   to be a universal [TS]

01:43:18   statement about their audio quality but it sounds to me from everything I've [TS]

01:43:25   read a lot more about him in the last 24 hours and I knew previous [TS]

01:43:30   you know combined but it seems like you know they have enormous market show [TS]

01:43:34   they've got like 59 percent of the total headphone market share but at least the [TS]

01:43:38   more than $99 market share which is a lot cuz it's a new brand and they've [TS]

01:43:45   entered this area where all of there are so many established brands like bows and [TS]

01:43:51   Sony and you know I'm distinguishable they are all indistinguishable if if you [TS]

01:43:59   see somebody walking down the street and they're wearing headphones like you can [TS]

01:44:03   tell whether they were apple headphones because it's the white earbuds but this [TS]

01:44:07   is something Apple did really well in mark in marketing iPods you can see the [TS]

01:44:13   iPod's because they're in your pocket but you can tell people have had iPods [TS]

01:44:18   because they had white earbuds and there were always people asking for black ones [TS]

01:44:22   right and they never did it because that was part of the brand name as part of [TS]

01:44:27   the marketing so so you can always tell who's got an iPod and I think it's the [TS]

01:44:33   same with Beats headphones you can tell when people aware and beats they look [TS]

01:44:36   different than other headphones and you know they don't look different in like [TS]

01:44:40   horrible ways like octagonal shapes and shit like that they're just their [TS]

01:44:46   distinctive so when when you need new headphones the first thing you're going [TS]

01:44:51   to think of is what if I seen other people wearing those beats [TS]

01:44:57   see those everywhere those must be good so you're certain you feel certain that [TS]

01:45:01   they're going to maintain beaches and independent print I don't feel certain [TS]

01:45:05   but I would I wouldn't be surprised that's what makes sense that's feels [TS]

01:45:09   like makes sense yeah I mean it's it's not as beads its beats by dre [TS]

01:45:15   and if you're going if your going after the the african-american marketer the [TS]

01:45:21   youth market then it would be really stupid to to change beats by dre to like [TS]

01:45:28   you know beats by Tim or [TS]

01:45:31   Apple ibeats or something yeah I beads right I don't see that happen right and [TS]

01:45:37   if they rebranded that's the thing it doesn't make any sense to me [TS]

01:45:40   rebranding them and making them look more like like it big over the year [TS]

01:45:45   versions of an apple but type thing there's no point to it [TS]

01:45:50   three billion in it it's an investment that this is this is you know the first [TS]

01:45:58   company that's come in and done in a polite thing to audio since Apple did it [TS]

01:46:05   yeah I think the headphones are going to stay in the headphones I think the [TS]

01:46:11   people like Jimmy I've ever it is I think you know he's going to be working [TS]

01:46:17   licensing stuff across the board and I think I don't know maybe that they had [TS]

01:46:23   terrible Spotify Rdio thing that they do is probably gonna roll be rolled into [TS]

01:46:31   some new terrible miss riders nao sei I think they're not I think they're gonna [TS]

01:46:38   keep it independent and make it sort of like they're receiving the story there [TS]

01:46:42   were gonna make iTunes radio a separate app and pull it out of the iTunes App [TS]

01:46:48   and just have a separate his radio out I think that the the way they're going as [TS]

01:46:52   more apps that do one thing and so I think it'd be a separate app and I think [TS]

01:46:58   I even think it would be like I books where when you buy a new iPhone it's not [TS]

01:47:02   even there yet you have to go to the App Store and they'll say hey you wanna get [TS]

01:47:06   this you know when you get beat music along with iBooks and whatever else you [TS]

01:47:11   download [TS]

01:47:12   see them anyway [TS]

01:47:16   John it's been a pleasure having you on your radio it's been a pleasure being [TS]

01:47:22   here i i i mean it you know there's nobody else I wanted on the last show [TS]

01:47:27   than you cause I always hate that I owe you and I appreciate it well thank you [TS]

01:47:33   you're a good friend and thank you so are you and I wish you the best of luck [TS]

01:47:39   going independent [TS]

01:47:41   thank you if you if you join other network but no internet works now but as [TS]

01:47:50   long as you're independent I wish you the best thank you see you next month in [TS]

01:47:55   San Francisco yeah when you coming out here for the WBC oh yeah yeah I'll be [TS]

01:48:02   happy here [TS]

01:48:02   yeah alright we'll drink with dr. Dre totally [TS]