Neutral

00:00:00 ◼   ► I already costing blew my nose once [TS]

00:00:02 ◼   ► enjoy ok so i have to topic ideas [TS]

00:00:06 ◼   ► one of them is what I kept trying to do [TS]

00:00:08 ◼   ► last weekend we never got around to it [TS]

00:00:09 ◼   ► which is automatic and so I figured we [TS]

00:00:11 ◼   ► could start there if I don't have any [TS]

00:00:12 ◼   ► complaints or request for follow-up yeah [TS]

00:00:15 ◼   ► I think that's great i mean i-i think [TS]

00:00:17 ◼   ► the big problem with this so what we're [TS]

00:00:20 ◼   ► talking about for the listeners is it [TS]

00:00:24 ◼   ► automatic calm right as their site i [TS]

00:00:26 ◼   ► believe that's right and it's it's a [TS]

00:00:28 ◼   ► it's a set of his wife only your iphone [TS]

00:00:31 ◼   ► and android is both I don't know to be [TS]

00:00:33 ◼   ► honest I think maybe the iphone first [TS]

00:00:35 ◼   ► but the android coming soon something [TS]

00:00:36 ◼   ► anyway it's at least an iphone app [TS]

00:00:38 ◼   ► platform that includes a nap and [TS]

00:00:41 ◼   ► services that that a mimic or replace a [TS]

00:00:45 ◼   ► lot of premium car services such as [TS]

00:00:47 ◼   ► built-in navigation the roadside [TS]

00:00:50 ◼   ► assistance and things like that that [TS]

00:00:52 ◼   ► usually you have to get as part of your [TS]

00:00:53 ◼   ► car if you want it all built in and you [TS]

00:00:56 ◼   ► know we discussed previously about [TS]

00:00:58 ◼   ► aftermarket navigation systems versus [TS]

00:01:00 ◼   ► stock navigation systems and paying for [TS]

00:01:02 ◼   ► navigation and this looks like a pretty [TS]

00:01:04 ◼   ► cool alternative i guess the problem i [TS]

00:01:05 ◼   ► have with that or we're discussing it [TS]

00:01:07 ◼   ► right now is that none of us have ever [TS]

00:01:09 ◼   ► tried to cut some out yet right [TS]

00:01:11 ◼   ► you don't really know how good it is why [TS]

00:01:13 ◼   ► should that stop us though [TS]

00:01:15 ◼   ► what's wrong with you know I don't [TS]

00:01:17 ◼   ► really understand why this is awesome [TS]

00:01:19 ◼   ► and and I I want to like it but I don't [TS]

00:01:22 ◼   ► see what this really gets me in that and [TS]

00:01:24 ◼   ► I don't think that's me being the newly [TS]

00:01:26 ◼   ► reformed snob jerk BMW driver even for [TS]

00:01:30 ◼   ► the subaru I don't know what this really [TS]

00:01:31 ◼   ► buys me in the sense that microphone [TS]

00:01:33 ◼   ► already had navigation my phone doesn't [TS]

00:01:36 ◼   ► currently have the ability to read check [TS]

00:01:40 ◼   ► engine light codes or whatever which is [TS]

00:01:42 ◼   ► very neat so you can diagnose engine [TS]

00:01:44 ◼   ► problems because the way automatic works [TS]

00:01:46 ◼   ► is you plug this little [TS]

00:01:47 ◼   ► bluetooth-enabled box into the 000 BD is [TS]

00:01:50 ◼   ► that right on board diagnostics obd2 [TS]

00:01:52 ◼   ► port that's typically around that around [TS]

00:01:55 ◼   ► your left knee if you drive on the [TS]

00:01:57 ◼   ► correct side of the road as the driver [TS]

00:01:59 ◼   ► in anyway so you plug this this box into [TS]

00:02:02 ◼   ► the obd2 port it beams things via [TS]

00:02:04 ◼   ► bluetooth I think low energy to your [TS]

00:02:06 ◼   ► phone and so you can do things like to [TS]

00:02:08 ◼   ► see what check engine lights are being [TS]

00:02:09 ◼   ► thrown or what other coach being thrown [TS]

00:02:11 ◼   ► it will tell you how good your mileage [TS]

00:02:13 ◼   ► and what [TS]

00:02:13 ◼   ► you drive like a jerk like Marco and I [TS]

00:02:15 ◼   ► or if you drive like a human like John [TS]

00:02:16 ◼   ► and to be honest I think that is that [TS]

00:02:20 ◼   ► seems to be the thing that that i got [TS]

00:02:22 ◼   ► from their website that their most [TS]

00:02:23 ◼   ► excited about is telling you how to [TS]

00:02:25 ◼   ► drive more responsibly from an [TS]

00:02:27 ◼   ► economical perspective and I just don't [TS]

00:02:29 ◼   ► care and i know it certainly would make [TS]

00:02:32 ◼   ► a huge difference but I just don't think [TS]

00:02:35 ◼   ► that that really is is fixing a problem [TS]

00:02:37 ◼   ► i have in my life but maybe i missed the [TS]

00:02:38 ◼   ► boat I don't know what you guys glean [TS]

00:02:40 ◼   ► from this I i think you're right i mean [TS]

00:02:42 ◼   ► and yeah I guess I probably should have [TS]

00:02:44 ◼   ► had the website open when i made my [TS]

00:02:45 ◼   ► first opening statements now i do have [TS]

00:02:47 ◼   ► it but I'm being reminded of all this [TS]

00:02:48 ◼   ► stuff that yeah it does seem like I mean [TS]

00:02:51 ◼   ► there's a lot of other interesting stuff [TS]

00:02:53 ◼   ► here [TS]

00:02:53 ◼   ► things like the you know the the obd ODB [TS]

00:02:57 ◼   ► ODB is a rapper obd2 port okay isn't he [TS]

00:03:01 ◼   ► dead anyway there's a there's a lot here [TS]

00:03:05 ◼   ► and I think a lot of it could be very [TS]

00:03:07 ◼   ► compelling [TS]

00:03:08 ◼   ► so you know it has it says that calls [TS]

00:03:09 ◼   ► for helping a crash or how about the [TS]

00:03:11 ◼   ► roadside assistance kind of thing that a [TS]

00:03:13 ◼   ► lot of course I've built in but you know [TS]

00:03:14 ◼   ► it has in this app and we should say the [TS]

00:03:16 ◼   ► app and it's currently they say [TS]

00:03:18 ◼   ► pre-order the little dongle 470 bucks [TS]

00:03:21 ◼   ► and I guess it just includes the app [TS]

00:03:23 ◼   ► services for an additional charge maybe [TS]

00:03:25 ◼   ► or is there a subscription [TS]

00:03:26 ◼   ► I think it says there's no subscription [TS]

00:03:27 ◼   ► somewhere but yeah that is correct i [TS]

00:03:29 ◼   ► could change the future who knows but so [TS]

00:03:31 ◼   ► far it looks like it's 70 bucks one time [TS]

00:03:33 ◼   ► which of course is dramatically cheaper [TS]

00:03:34 ◼   ► than buying these things for your car [TS]

00:03:36 ◼   ► stock from the manufacturer in almost [TS]

00:03:39 ◼   ► every case is a dramatically cheaper so [TS]

00:03:41 ◼   ► it has stuff like that it has like a [TS]

00:03:43 ◼   ► find your car when it's parked kind of [TS]

00:03:46 ◼   ► thing like there's a bunch of services [TS]

00:03:48 ◼   ► like this but you're right that all the [TS]

00:03:50 ◼   ► stuff that uses the obd port with the [TS]

00:03:55 ◼   ► exception of telling me engine error [TS]

00:03:57 ◼   ► codes which honestly doesn't happen very [TS]

00:03:58 ◼   ► often so it's something it's not [TS]

00:04:00 ◼   ► not that useful to me all the stuff [TS]

00:04:03 ◼   ► about monitoring your mileage and how [TS]

00:04:05 ◼   ► how economically and responsible you're [TS]

00:04:07 ◼   ► driving i would also want to turn all [TS]

00:04:10 ◼   ► that off because you know i'm not one of [TS]

00:04:13 ◼   ► those like hypermiling hybrid people [TS]

00:04:16 ◼   ► like a if you if you're really into that [TS]

00:04:18 ◼   ► then this could be really useful to you [TS]

00:04:21 ◼   ► but I i think between the three of us [TS]

00:04:24 ◼   ► obviously kc you and I will [TS]

00:04:27 ◼   ► not at all be interested in that because [TS]

00:04:29 ◼   ► if you're interested in gas mileage [TS]

00:04:30 ◼   ► generally don't buy BMWs at all and and [TS]

00:04:33 ◼   ► certainly the way we drive them is not [TS]

00:04:36 ◼   ► particularly fuel-efficient know John [TS]

00:04:39 ◼   ► you seem like you actually care about [TS]

00:04:41 ◼   ► this stuff so would you actually use [TS]

00:04:43 ◼   ► this for your car and would you would [TS]

00:04:46 ◼   ► you actually care about the the the [TS]

00:04:49 ◼   ► mileage evaluations and telling you when [TS]

00:04:51 ◼   ► you're being a good driver or not [TS]

00:04:53 ◼   ► well it about Casey was the one who like [TS]

00:04:56 ◼   ► writes down how much gas he puts in does [TS]

00:04:57 ◼   ► all this meticulous record keeping [TS]

00:04:59 ◼   ► wasn't he the yes the book editor [TS]

00:05:01 ◼   ► sometimes at so it's obvious i don't [TS]

00:05:03 ◼   ► care about I don't measure my mileage at [TS]

00:05:05 ◼   ► all like I mean I care about it and that [TS]

00:05:07 ◼   ► i liked not having to fill up the tank [TS]

00:05:09 ◼   ► very often and you know I by relatively [TS]

00:05:13 ◼   ► high mileage cars but I'm not sitting [TS]

00:05:15 ◼   ► there figuring out what my mileage is so [TS]

00:05:17 ◼   ► I really care but like when I look at [TS]

00:05:20 ◼   ► this did I think of two things one the [TS]

00:05:21 ◼   ► first thing i was thinking of us would I [TS]

00:05:23 ◼   ► would I buy this because i mean that's [TS]

00:05:25 ◼   ► like that's cheap like 70 bucks you know [TS]

00:05:27 ◼   ► so what my wife's already got an iphone [TS]

00:05:29 ◼   ► so that's not like you know you gotta [TS]

00:05:30 ◼   ► buy an eight-hundred-dollar phone the [TS]

00:05:32 ◼   ► cost two thousand dollars of a [TS]

00:05:33 ◼   ► three-year already got that stupid phone [TS]

00:05:34 ◼   ► so you know it's 70 bucks right and the [TS]

00:05:37 ◼   ► one feature that it has that I thought [TS]

00:05:40 ◼   ► that she would actually use is the thing [TS]

00:05:42 ◼   ► where you find your car [TS]

00:05:43 ◼   ► that's not to imply that she loses their [TS]

00:05:45 ◼   ► cars in parking lots but it's just you [TS]

00:05:47 ◼   ► know you maybe even i would use it [TS]

00:05:49 ◼   ► occasionally I come out to a big parking [TS]

00:05:51 ◼   ► lot in pay attention to where I parked [TS]

00:05:52 ◼   ► it you know I didn't know the general [TS]

00:05:53 ◼   ► area it's nice to have pinpointed but [TS]

00:05:55 ◼   ► this whole website in this entire [TS]

00:05:56 ◼   ► product just the reason i look at it and [TS]

00:05:59 ◼   ► I get simultaneously excited and [TS]

00:06:01 ◼   ► disgusted is that like this i'm not [TS]

00:06:06 ◼   ► assuming it's like a start-up it's got a [TS]

00:06:07 ◼   ► bunch of people some good iOS [TS]

00:06:09 ◼   ► programmers the site looks nice the [TS]

00:06:11 ◼   ► shots of the UI they show you it looks [TS]

00:06:12 ◼   ► like looks like a nice iOS app right you [TS]

00:06:14 ◼   ► know we know what we know what iOS apps [TS]

00:06:17 ◼   ► look like these days it's like is a [TS]

00:06:18 ◼   ► stunned by competent people why is it [TS]

00:06:21 ◼   ► that these five guys here with this [TS]

00:06:24 ◼   ► website web designer some iOS [TS]

00:06:25 ◼   ► programmers marketing guide like why is [TS]

00:06:27 ◼   ► it that they are doing this and it is [TS]

00:06:29 ◼   ► car manufacturers with huge tables of [TS]

00:06:32 ◼   ► highly paid presumably intelligent [TS]

00:06:34 ◼   ► employees are not why is this not why is [TS]

00:06:36 ◼   ► the third party products so like there's [TS]

00:06:39 ◼   ► no reason every Carmen you [TS]

00:06:40 ◼   ► actually entire world should already [TS]

00:06:42 ◼   ► have something that was more than this [TS]

00:06:43 ◼   ► thing does like building that stupid [TS]

00:06:46 ◼   ► thing [TS]

00:06:46 ◼   ► bluetooth thing that connects to your [TS]

00:06:47 ◼   ► the the diagnostic port put a bunch of [TS]

00:06:51 ◼   ► apps on your website i mean you know in [TS]

00:06:52 ◼   ► case you're talking about the thing use [TS]

00:06:53 ◼   ► for the BMW to send the stuff or [TS]

00:06:55 ◼   ► whatever but like it's like they have no [TS]

00:06:58 ◼   ► idea what they're doing over there the [TS]

00:06:59 ◼   ► carmaker's you know it does not rocket [TS]

00:07:01 ◼   ► science here that the 5 iOS people who [TS]

00:07:03 ◼   ► made this application are not super [TS]

00:07:05 ◼   ► geniuses are just confident right now I [TS]

00:07:07 ◼   ► feel like this this just emphasizes to [TS]

00:07:10 ◼   ► me how far behind the curve all [TS]

00:07:13 ◼   ► carmakers are in anything having to do [TS]

00:07:15 ◼   ► with electronic stuff because the [TS]

00:07:16 ◼   ► technology is there to do so many [TS]

00:07:17 ◼   ► obvious things I mean who's got the [TS]

00:07:19 ◼   ► onstar GM is that damn thing up like [TS]

00:07:22 ◼   ► they're so proud of onstar and how the [TS]

00:07:24 ◼   ► person helps you and he's like that's [TS]

00:07:25 ◼   ► like I look at that it looks like [TS]

00:07:27 ◼   ► nineteen sixties tech looks like you [TS]

00:07:29 ◼   ► know pre apollo mission NASA like oh [TS]

00:07:31 ◼   ► great you're real proud of that and [TS]

00:07:33 ◼   ► everything you know we've moved on we've [TS]

00:07:34 ◼   ► got these pretty amazing devices in our [TS]

00:07:35 ◼   ► pockets could do incredible things like [TS]

00:07:37 ◼   ► this is an aftermarket hack sing so you [TS]

00:07:39 ◼   ► stupid car manufacturers you don't even [TS]

00:07:41 ◼   ► have to pretty smart in the freaking car [TS]

00:07:42 ◼   ► you need to put this little dog will [TS]

00:07:44 ◼   ► probably cost him 25 bucks to make and [TS]

00:07:46 ◼   ► then just read these in iOS app and you [TS]

00:07:47 ◼   ► get all these features which you may or [TS]

00:07:49 ◼   ► may not be interested in but I feel like [TS]

00:07:50 ◼   ► this should be like the baseline that of [TS]

00:07:53 ◼   ► course when you get your car you [TS]

00:07:54 ◼   ► download the app port and you get all [TS]

00:07:55 ◼   ► these features like of course you can [TS]

00:07:56 ◼   ► control the entire media center we think [TS]

00:07:58 ◼   ► it all your mileage information and find [TS]

00:08:00 ◼   ► your car when it's parking just why [TS]

00:08:01 ◼   ► wouldn't you have the way you don't have [TS]

00:08:03 ◼   ► it because car makers are pretty good at [TS]

00:08:05 ◼   ► making cars but terrible at anything [TS]

00:08:07 ◼   ► having to do with software it kind of [TS]

00:08:09 ◼   ► reminds me of the you know the cs worse [TS]

00:08:11 ◼   ► processing software thing that I roads [TS]

00:08:13 ◼   ► like so many products that didn't used [TS]

00:08:15 ◼   ► to be about software inevitably will be [TS]

00:08:18 ◼   ► about software and if the companies that [TS]

00:08:20 ◼   ► make those products don't get a clue [TS]

00:08:21 ◼   ► about the software someone else is going [TS]

00:08:23 ◼   ► to do it for them and/or we're just [TS]

00:08:26 ◼   ► going to be stuck with crap for a long [TS]

00:08:27 ◼   ► time or they're going to try to [TS]

00:08:28 ◼   ► themselves and and do a terrible job [TS]

00:08:30 ◼   ► like all these you know in car you is [TS]

00:08:32 ◼   ► that we talked about everything that are [TS]

00:08:33 ◼   ► not up to snuff so I give thumbs up to [TS]

00:08:37 ◼   ► the automatic guys for doing something [TS]

00:08:39 ◼   ► that the carmaker should have done but I [TS]

00:08:41 ◼   ► get funds down to the world for making [TS]

00:08:43 ◼   ► it that so that this has to be a thing [TS]

00:08:45 ◼   ► that exists as an outside third party [TS]

00:08:46 ◼   ► thing and we're all excited about it [TS]

00:08:48 ◼   ► that's how pathetic the internals of [TS]

00:08:50 ◼   ► cars are these days [TS]

00:08:51 ◼   ► yeah I couldn't agree with you more [TS]

00:08:53 ◼   ► about that it is [TS]

00:08:54 ◼   ► it's really sad that that there isn't [TS]

00:08:56 ◼   ► more manufacturers support and i will [TS]

00:08:58 ◼   ► say that that one thing that that I've [TS]

00:08:59 ◼   ► note that I've done with the BMW that's [TS]

00:09:01 ◼   ► very cool is if you have that was a BMW [TS]

00:09:05 ◼   ► Assist which is there knock off on start [TS]

00:09:07 ◼   ► I think like you said i might mention [TS]

00:09:08 ◼   ► this previously but they actually have a [TS]

00:09:09 ◼   ► very simple app or at least it doesn't [TS]

00:09:11 ◼   ► do much with my car but I can unlock and [TS]

00:09:13 ◼   ► lock the doors remotely and I can see [TS]

00:09:15 ◼   ► where the car is as long as with him [TS]

00:09:16 ◼   ► I'm within a mile of the car and it is [TS]

00:09:19 ◼   ► pretty darn accurate to the point that i [TS]

00:09:21 ◼   ► could get within a couple of parking [TS]

00:09:22 ◼   ► spots of where the car isn't so that's [TS]

00:09:23 ◼   ► pretty nice though the thing that I [TS]

00:09:25 ◼   ► think is kind of a Miss on automatic is [TS]

00:09:28 ◼   ► as a cornered and thus is a not as a non [TS]

00:09:31 ◼   ► regular person I i think it would be [TS]

00:09:34 ◼   ► really cool if they had a very similar [TS]

00:09:35 ◼   ► slick UI but will show you real-time [TS]

00:09:38 ◼   ► gauges like it's been a car with the [TS]

00:09:40 ◼   ► turbocharger maybe you can see a boost [TS]

00:09:41 ◼   ► gauge or maybe you could see oil [TS]

00:09:43 ◼   ► temperature something like that and yeah [TS]

00:09:45 ◼   ► these are the things you could do if you [TS]

00:09:47 ◼   ► are the actual car maker with the BF is [TS]

00:09:49 ◼   ► more company has to just use that stupid [TS]

00:09:51 ◼   ► diagnostic port which was not designed [TS]

00:09:52 ◼   ► for this purpose but if you're making [TS]

00:09:53 ◼   ► the car like you can do anything you [TS]

00:09:56 ◼   ► could be four sensors and you could get [TS]

00:09:58 ◼   ► cameras into a panorama to provide a [TS]

00:10:01 ◼   ► pseudo 3d view of your car relation to [TS]

00:10:03 ◼   ► other travelling like the stuff we're [TS]

00:10:05 ◼   ► talking about here it's not like amazing [TS]

00:10:07 ◼   ► new technology that they would have to [TS]

00:10:08 ◼   ► develop on their own it's like existing [TS]

00:10:11 ◼   ► technology used in applications that [TS]

00:10:13 ◼   ► people already using by or existing game [TS]

00:10:16 ◼   ► technology and all most of it is not [TS]

00:10:18 ◼   ► safety-related so you wouldn't have all [TS]

00:10:20 ◼   ► these sort of legal things just kind of [TS]

00:10:21 ◼   ► like oh nice to have I want to see my [TS]

00:10:23 ◼   ► old temperature i want to be able to [TS]

00:10:24 ◼   ► drag out a little you know gauge cluster [TS]

00:10:26 ◼   ► thing and stick to my you know it [TS]

00:10:28 ◼   ► doesn't have to be an ipod can be your [TS]

00:10:29 ◼   ► own screen or whatever to but I'm saying [TS]

00:10:31 ◼   ► like take the easy way out car guys are [TS]

00:10:32 ◼   ► you so you can make an iphone so you [TS]

00:10:34 ◼   ► can't figure out how to make a screen [TS]

00:10:36 ◼   ► with bluetooth and Wi-Fi and a good GPU [TS]

00:10:39 ◼   ► and cpu and operates sorry that's too [TS]

00:10:41 ◼   ► much for your fine just let us use the [TS]

00:10:42 ◼   ► devices we already own right some nice [TS]

00:10:44 ◼   ► app store you can you get five go to San [TS]

00:10:47 ◼   ► Francisco scoop up five people and you [TS]

00:10:49 ◼   ► know who know you know that UI kit and [TS]

00:10:53 ◼   ► give them a bunch of money like I just [TS]

00:10:56 ◼   ► think of all the money they spend on [TS]

00:10:57 ◼   ► every other part of the car making [TS]

00:10:59 ◼   ► process and somehow it it's left to [TS]

00:11:03 ◼   ► these automatic people to show them like [TS]

00:11:05 ◼   ► despite your best [TS]

00:11:07 ◼   ► Fritz carmakers we can still do things [TS]

00:11:10 ◼   ► that people are amazed that just by [TS]

00:11:12 ◼   ► sticking it stupid Don go into the sport [TS]

00:11:14 ◼   ► that was never designed for this purpose [TS]

00:11:15 ◼   ► what a lot of it i think is is is their [TS]

00:11:19 ◼   ► desire you know we see this a lot in the [TS]

00:11:21 ◼   ► electronics business it's each [TS]

00:11:23 ◼   ► manufacturers desire to distinguish [TS]

00:11:25 ◼   ► themselves through their software and [TS]

00:11:27 ◼   ► their features the last thing I would [TS]

00:11:29 ◼   ► want would be to enable something like [TS]

00:11:32 ◼   ► automatic on a big scale which would [TS]

00:11:34 ◼   ► then give the exact same luxuries and [TS]

00:11:38 ◼   ► the exact same features to any car [TS]

00:11:40 ◼   ► regardless of what brand it is that did [TS]

00:11:42 ◼   ► you know they don't want that they want [TS]

00:11:43 ◼   ► their cars to run their proprietary [TS]

00:11:46 ◼   ► stuff so they have an advantage over the [TS]

00:11:48 ◼   ► other makers of course that's what I'm [TS]

00:11:49 ◼   ► saying I'm saying they should they [TS]

00:11:51 ◼   ► should be making like they should be [TS]

00:11:52 ◼   ► competing on the software that comes [TS]

00:11:53 ◼   ► with their cars like oh I was going to [TS]

00:11:55 ◼   ► get you know a tard about you know the [TS]

00:11:58 ◼   ► the nissan has much better apps and [TS]

00:12:01 ◼   ► everything like that should be like when [TS]

00:12:02 ◼   ► you buy like a Mercedes or BMW which [TS]

00:12:04 ◼   ► should have awesome apps in the app [TS]

00:12:06 ◼   ► should be like for you know maybe maybe [TS]

00:12:08 ◼   ► Mercedes can have apps that only run the [TS]

00:12:10 ◼   ► iphone 5 because that's a reasonable [TS]

00:12:11 ◼   ► assumption if you're buying Mercedes [TS]

00:12:12 ◼   ► right whereas like the toes would have [TS]

00:12:14 ◼   ► to have android apps are you don't even [TS]

00:12:16 ◼   ► like they can distinguish based on price [TS]

00:12:20 ◼   ► discrimination and who's likely to have [TS]

00:12:21 ◼   ► a device or maybe the very little place [TS]

00:12:24 ◼   ► cards don't require you to have a [TS]

00:12:25 ◼   ► expensive smartphone and they haven't [TS]

00:12:27 ◼   ► been some sort of built-in screen like [TS]

00:12:28 ◼   ► it should be like every other aspect of [TS]

00:12:31 ◼   ► the car you don't get the fancy super [TS]

00:12:33 ◼   ► engine you don't get the nice interior [TS]

00:12:34 ◼   ► but when you go up to the high class [TS]

00:12:35 ◼   ► once I want to get awesome stuff no I [TS]

00:12:36 ◼   ► haven't seen these BMW apps that Casey [TS]

00:12:38 ◼   ► has but like I i'm just picturing in my [TS]

00:12:41 ◼   ► head and I'm imagining they do not look [TS]

00:12:43 ◼   ► even as good as these like potentially [TS]

00:12:44 ◼   ► just knocked up screenshots outside of [TS]

00:12:46 ◼   ► it [TS]

00:12:46 ◼   ► no not at all they're terrible yeah in [TS]

00:12:48 ◼   ► other words you're correct everything I [TS]

00:12:49 ◼   ► do not look good [TS]

00:12:50 ◼   ► yeah and why is that it's not just BMW [TS]

00:12:52 ◼   ► not have enough money to go charging off [TS]

00:12:53 ◼   ► for their cars like they can't afford to [TS]

00:12:55 ◼   ► hire you know one twenty-one-year-old [TS]

00:12:57 ◼   ► hipster to write their app it it's not [TS]

00:13:00 ◼   ► it's not rocket science we know how to [TS]

00:13:02 ◼   ► make apps i agree with you it's it's odd [TS]

00:13:05 ◼   ► in yeah I guess I wonder [TS]

00:13:07 ◼   ► isn't this 142 has been trying to do [TS]

00:13:09 ◼   ► with the my was in my ford sync or four [TS]

00:13:12 ◼   ► times and I've heard different reviews [TS]

00:13:14 ◼   ► and that some people say all this stuff [TS]

00:13:15 ◼   ► it's too like that's the thing people [TS]

00:13:16 ◼   ► just started like wow it's amazing you [TS]

00:13:19 ◼   ► can do it because we just so used two [TS]

00:13:20 ◼   ► cars being [TS]

00:13:21 ◼   ► way they are despite all these other [TS]

00:13:22 ◼   ► aspects of our life that we we accept [TS]

00:13:24 ◼   ► that the you know the technology has [TS]

00:13:26 ◼   ► made to progress or just amazed like I [TS]

00:13:29 ◼   ► can open the cars or visit our doors [TS]

00:13:30 ◼   ► remotely with app isn't that awesome [TS]

00:13:32 ◼   ► no that's not awesome you should have [TS]

00:13:33 ◼   ► been able to do that like 20 years ago [TS]

00:13:35 ◼   ► in fact you could with you know their [TS]

00:13:36 ◼   ► little remote interesting but like it's [TS]

00:13:39 ◼   ► where so star for features that the [TS]

00:13:41 ◼   ► myford touch sync stuff it's like wow [TS]

00:13:44 ◼   ► the only features are great and they are [TS]

00:13:46 ◼   ► interesting but then the other hand [TS]

00:13:47 ◼   ► people say the way they're implemented [TS]

00:13:48 ◼   ► you know they look like they were [TS]

00:13:49 ◼   ► implemented by my car company and not by [TS]

00:13:52 ◼   ► software- business this is expectation [TS]

00:13:54 ◼   ► gap and but even despite the expectation [TS]

00:13:57 ◼   ► gap I've heard very bad things about my [TS]

00:14:00 ◼   ► for touch but also very good things from [TS]

00:14:02 ◼   ► people who are just amazed that you can [TS]

00:14:04 ◼   ► do these things with a car before we [TS]

00:14:06 ◼   ► leave the automatic topic i do want to [TS]

00:14:08 ◼   ► point out one thing very near and dear [TS]

00:14:11 ◼   ► to our hearts in the driving feedback [TS]

00:14:14 ◼   ► section of their site it says and i [TS]

00:14:17 ◼   ► quote automatic learns about your [TS]

00:14:19 ◼   ► driving style and gives you subtly audio [TS]

00:14:21 ◼   ► cues when you do things that waste gas [TS]

00:14:24 ◼   ► like Rob breaking speeding and rapid [TS]

00:14:27 ◼   ► acceleration that they missed an [TS]

00:14:29 ◼   ► opportunity here because they should [TS]

00:14:30 ◼   ► have is the make you a better driver [TS]

00:14:34 ◼   ► mode that has nothing to do with fuel [TS]

00:14:35 ◼   ► efficiency has everything to do with [TS]

00:14:37 ◼   ► like whether your signals on signaling [TS]

00:14:41 ◼   ► would be one thing if you don't think i [TS]

00:14:42 ◼   ► was thinking of is the people who when [TS]

00:14:44 ◼   ► coming to a stop [TS]

00:14:45 ◼   ► increase the pedal of the pressure on [TS]

00:14:47 ◼   ► the brake pedal as the car slows rather [TS]

00:14:49 ◼   ► than decreasing it I this how do you [TS]

00:14:53 ◼   ► represent that with a subtle audio cue I [TS]

00:14:56 ◼   ► think what you have to do is actually an [TS]

00:14:58 ◼   ► acceleration grabbin see you want is a [TS]

00:15:01 ◼   ► nice smooth thing that is not called the [TS]

00:15:03 ◼   ► heads of the people in your car to snap [TS]

00:15:04 ◼   ► forward what you're doing is the [TS]

00:15:05 ◼   ► opposite curve you know it would be like [TS]

00:15:07 ◼   ► you know that the curve would be instead [TS]

00:15:09 ◼   ► of being like a you know a ski slope [TS]

00:15:12 ◼   ► going down it would be like a hump you [TS]

00:15:14 ◼   ► know that i would like a visual [TS]

00:15:15 ◼   ► representation of that so then you can [TS]

00:15:17 ◼   ► you know so how's my driving and give [TS]

00:15:19 ◼   ► you a star rating of like your stops are [TS]

00:15:22 ◼   ► not smooth or if you're learning stick [TS]

00:15:23 ◼   ► shift like you're not doing well [TS]

00:15:25 ◼   ► accelerating pc power you know that's [TS]

00:15:27 ◼   ► that's useful thing to do and meet you [TS]

00:15:29 ◼   ► can make fun and interesting different [TS]

00:15:31 ◼   ► ratings and people helping you to learn [TS]

00:15:33 ◼   ► and how to drive you could you can [TS]

00:15:34 ◼   ► imagine a little app helping you to [TS]

00:15:36 ◼   ► learn how to drive stick better but like [TS]

00:15:38 ◼   ► a little you know the version of Clippy [TS]

00:15:40 ◼   ► they're saying it looks like you're [TS]

00:15:42 ◼   ► trying to heel toe but you're doing it [TS]

00:15:43 ◼   ► wrong and then you crash you're looking [TS]

00:15:46 ◼   ► too much of the ball you don't have to [TS]

00:15:47 ◼   ► be audio or whatever that there are many [TS]

00:15:49 ◼   ► options for for driving everybody [TS]

00:15:52 ◼   ► yeah I this the the things that we can [TS]

00:15:55 ◼   ► just think of things on top of her head [TS]

00:15:56 ◼   ► like if you had access to all the [TS]

00:15:58 ◼   ► information that you know is available [TS]

00:16:00 ◼   ► somewhere inside this car you can do [TS]

00:16:02 ◼   ► lots of interesting things even if you [TS]

00:16:04 ◼   ► just like you know like RunKeeper where [TS]

00:16:05 ◼   ► you know you do you go on your workouts [TS]

00:16:07 ◼   ► and stuff why does anything you know [TS]

00:16:08 ◼   ► track your your roots and I maybe I [TS]

00:16:10 ◼   ► guess at a certain point it becomes like [TS]

00:16:12 ◼   ► a speeding type thing where you're [TS]

00:16:14 ◼   ► trying to beat your best record getting [TS]

00:16:15 ◼   ► from home to work and i don't know i [TS]

00:16:18 ◼   ► have lots of ideas let's just say that I [TS]

00:16:20 ◼   ► don't know all these ideas are good or [TS]

00:16:22 ◼   ► possibly legal but this is just you know [TS]

00:16:26 ◼   ► thinking about it for five minutes and [TS]

00:16:27 ◼   ► the carmaker's seem to not be interested [TS]

00:16:30 ◼   ► in pursuing any of these are doing any [TS]

00:16:32 ◼   ► of them well it really isn't miss I mean [TS]

00:16:36 ◼   ► just like you said I know people like us [TS]

00:16:39 ◼   ► which granted our small group inning and [TS]

00:16:41 ◼   ► an extremely nerdy group but if it was a [TS]

00:16:44 ◼   ► choice between a 335 with or without a [TS]

00:16:47 ◼   ► technology package or maybe it's a [TS]

00:16:49 ◼   ► choice between an audi within [TS]

00:16:50 ◼   ► unbelievably good technology package [TS]

00:16:52 ◼   ► with a really robust app and so on and [TS]

00:16:54 ◼   ► so forth and 335 which has no such [TS]

00:16:57 ◼   ► support i mean that the i'm nerdy enough [TS]

00:17:00 ◼   ► that i would think about going out e and [TS]

00:17:01 ◼   ► then market would never talk to me again [TS]

00:17:03 ◼   ► but probably you know its price I might [TS]

00:17:05 ◼   ► well it's funny though is like when i [TS]

00:17:07 ◼   ► was when i was looking for you know for [TS]

00:17:08 ◼   ► our next family car i considered audi [TS]

00:17:11 ◼   ► and i took a test drive back to back [TS]

00:17:13 ◼   ► almost a year ago now of a 550 versus an [TS]

00:17:18 ◼   ► a6 and what I found and obviously the [TS]

00:17:22 ◼   ► fight is a faster car because there is [TS]

00:17:24 ◼   ► no v 8 a-6 and they didn't have an s62 [TS]

00:17:27 ◼   ► test drive at the time but i liked a lot [TS]

00:17:32 ◼   ► about the audi driving wise like that [TS]

00:17:35 ◼   ► the handling i thought was a little bit [TS]

00:17:36 ◼   ► tighter than the standard 5-series like [TS]

00:17:38 ◼   ► it it didn't feel like as big of a car [TS]

00:17:40 ◼   ► there are things about if I liked a lot [TS]

00:17:42 ◼   ► however I really didn't like the [TS]

00:17:45 ◼   ► computer interface to it and [TS]

00:17:46 ◼   ► and that was before I got the rocket so [TS]

00:17:49 ◼   ► I had never used I Drive before so I [TS]

00:17:51 ◼   ► wasn't like I was just biased towards I [TS]

00:17:53 ◼   ► Drive I really didn't like Audi system [TS]

00:17:56 ◼   ► and I like I could figure out I dry very [TS]

00:17:57 ◼   ► quickly in the $YEAR 5 series analysis [TS]

00:17:59 ◼   ► system in the a6 a year ago what I don't [TS]

00:18:02 ◼   ► know if it's different now but i think [TS]

00:18:03 ◼   ► it's roughly the same it was just really [TS]

00:18:07 ◼   ► not my style i find it very unintuitive [TS]

00:18:09 ◼   ► and i found lots of things about didn't [TS]

00:18:11 ◼   ► work very well in my you know 20 minutes [TS]

00:18:14 ◼   ► of testing so who knows but like the car [TS]

00:18:17 ◼   ► was great in a lot of ways but it really [TS]

00:18:19 ◼   ► bothered me how bad that interface was [TS]

00:18:21 ◼   ► to these accessory features and I think [TS]

00:18:24 ◼   ► that only underscores John how important [TS]

00:18:26 ◼   ► your point is about how important [TS]

00:18:28 ◼   ► software is these things whereas five [TS]

00:18:31 ◼   ► years ago or ten years ago when I bought [TS]

00:18:32 ◼   ► a car [TS]

00:18:33 ◼   ► the they didn't have all these built-in [TS]

00:18:35 ◼   ► features at least one of my price range [TS]

00:18:37 ◼   ► student slick all these media things [TS]

00:18:39 ◼   ► navigation things you know they didn't [TS]

00:18:41 ◼   ► have those so i would have bought the [TS]

00:18:43 ◼   ► car based on just the car and the way it [TS]

00:18:45 ◼   ► drove in those kind of factors and now i [TS]

00:18:48 ◼   ► will base my decisions more on things [TS]

00:18:51 ◼   ► like software because it matters now and [TS]

00:18:53 ◼   ► we've come to expect good things out of [TS]

00:18:55 ◼   ► that now the same reason we you know [TS]

00:18:57 ◼   ► you're willing to buy max or even iOS [TS]

00:18:59 ◼   ► devices even if they don't have like oh [TS]

00:19:01 ◼   ► it did you know there's like an eight [TS]

00:19:02 ◼   ► core android phones you can take your [TS]

00:19:04 ◼   ► phone isn't that what software-defined [TS]

00:19:06 ◼   ► so much of the experience that it's [TS]

00:19:08 ◼   ► obvious that of course you're not going [TS]

00:19:09 ◼   ► to pick your phone or your personal [TS]

00:19:10 ◼   ► computer based solely on hardware but [TS]

00:19:13 ◼   ► that was not obvious you know decades [TS]

00:19:14 ◼   ► ago be like well I don't care what I [TS]

00:19:17 ◼   ► don't care that i have a das prompting [TS]

00:19:18 ◼   ► you have a graphical user interface but [TS]

00:19:20 ◼   ► my cpu as more megahertz than your [TS]

00:19:22 ◼   ► business [TS]

00:19:23 ◼   ► yeah that we grew out of that and we've [TS]

00:19:25 ◼   ► grown out of it with these antique cars [TS]

00:19:26 ◼   ► is the car equivalent is like once I [TS]

00:19:29 ◼   ► started to have nice interiors and stuff [TS]

00:19:31 ◼   ► it's like well you have this car is [TS]

00:19:32 ◼   ► faster but this is more comfortable [TS]

00:19:35 ◼   ► seats it has a more pleasant interior [TS]

00:19:36 ◼   ► it's it's less no easiest I'll but it [TS]

00:19:38 ◼   ► doesn't matter if you just care about [TS]

00:19:39 ◼   ► the performance figures will know of [TS]

00:19:40 ◼   ► course we can I care about where i'm [TS]

00:19:42 ◼   ► sitting on a live in a nice place and [TS]

00:19:43 ◼   ► software is just an extension of that [TS]

00:19:44 ◼   ► where you don't just pick the car based [TS]

00:19:47 ◼   ► on that knows the analogy was used to [TS]

00:19:49 ◼   ► use back in the days of the pc weenies [TS]

00:19:51 ◼   ► haranguing me about using a mac the [TS]

00:19:53 ◼   ► eternal car analogy is good for so many [TS]

00:19:55 ◼   ► things because people like it would be [TS]

00:19:58 ◼   ► ridiculous for for someone to say [TS]

00:20:00 ◼   ► did they choose a car solely based on [TS]

00:20:02 ◼   ► performance numbers because everybody [TS]

00:20:04 ◼   ► picks on things like like how it looks [TS]

00:20:05 ◼   ► like what color it is on the outside on [TS]

00:20:08 ◼   ► the internet see the outside when you're [TS]

00:20:09 ◼   ► driving like you barely see it right and [TS]

00:20:11 ◼   ► yet that is such an incredibly important [TS]

00:20:13 ◼   ► part of buying a car known whatever say [TS]

00:20:16 ◼   ► you can't discount how the car looks on [TS]

00:20:17 ◼   ► the outside of course I'm not gonna buy [TS]

00:20:19 ◼   ► another carbon only computer sure yeah [TS]

00:20:21 ◼   ► lineup is you know it's it's faster it's [TS]

00:20:23 ◼   ► got more memory and it's cheaper and I [TS]

00:20:24 ◼   ► can get a bigger hard drive and like but [TS]

00:20:27 ◼   ► you know people if you don't see you [TS]

00:20:28 ◼   ► don't see it but the cars people totally [TS]

00:20:30 ◼   ► accepted and I think iOS devices you [TS]

00:20:32 ◼   ► know or you know mobile devices people [TS]

00:20:34 ◼   ► accept that as well people bicone a [TS]

00:20:36 ◼   ► phone because it's cute right and but [TS]

00:20:38 ◼   ► you know since it's mostly screen [TS]

00:20:40 ◼   ► obviously the software factors into that [TS]

00:20:41 ◼   ► one cars we buy a based on all these [TS]

00:20:43 ◼   ► criteria that had nothing to do with [TS]

00:20:45 ◼   ► performance and software as it slowly [TS]

00:20:47 ◼   ► absorbs like the inside of the car and [TS]

00:20:49 ◼   ► becomes more prominent and it has [TS]

00:20:51 ◼   ► hopefully carmakers or maybe third [TS]

00:20:53 ◼   ► parties this is how it has to be but I [TS]

00:20:54 ◼   ► really don't like it i come to enhance [TS]

00:20:57 ◼   ► the experience of owning a car by [TS]

00:20:59 ◼   ► finally giving us the software that like [TS]

00:21:01 ◼   ► matches what our computers and phones [TS]

00:21:03 ◼   ► could do 10 years ago that will become a [TS]

00:21:06 ◼   ► defining characteristic that's why i [TS]

00:21:07 ◼   ► think it's like such as there's a [TS]

00:21:08 ◼   ► squandered opportunity if for example [TS]

00:21:10 ◼   ► honda like you know apple buys honda and [TS]

00:21:13 ◼   ► totally integrates you know Apple does [TS]

00:21:15 ◼   ► the entire software experience of the [TS]

00:21:17 ◼   ► car suddenly honda has become a lot more [TS]

00:21:19 ◼   ► attractive for not much more money [TS]

00:21:20 ◼   ► because it does not cost that much more [TS]

00:21:22 ◼   ► money to wire up the components you need [TS]

00:21:24 ◼   ► to let Apple go hog-wild with your honda [TS]

00:21:26 ◼   ► you know I mean this opportunity it is [TS]

00:21:30 ◼   ► and it's funny because I'm hearing you [TS]

00:21:31 ◼   ► talk about this and I'm thinking to [TS]

00:21:33 ◼   ► myself and about how I've been raving [TS]

00:21:35 ◼   ► about the fact that i can send address [TS]

00:21:38 ◼   ► to my car from my computer that you said [TS]

00:21:41 ◼   ► you sound like I could send electronic [TS]

00:21:43 ◼   ► man message exactly that's right Nick [TS]

00:21:45 ◼   ► and that is so impressive because it's [TS]

00:21:48 ◼   ► so rare to be for somebody actually be [TS]

00:21:50 ◼   ► implemented and work that's so rare in [TS]

00:21:53 ◼   ► the in the car business and and in the [TS]

00:21:55 ◼   ► car you know when using in using most [TS]

00:21:57 ◼   ► cars people having it's so rare to have [TS]

00:21:58 ◼   ► anything that's that technologically [TS]

00:22:01 ◼   ► advanced by 15 years ago standards [TS]

00:22:03 ◼   ► remember crying out loud what we're [TS]

00:22:05 ◼   ► excited now that we have aux audio in [TS]

00:22:07 ◼   ► and we're not even asking like actual [TS]

00:22:09 ◼   ► audio controls or like the ability to to [TS]

00:22:11 ◼   ► like you know full song from from [TS]

00:22:14 ◼   ► cloud-based streaming service or have [TS]

00:22:15 ◼   ► have an integrated itunes migration [TS]

00:22:17 ◼   ► talks audio in and we'll fumble with the [TS]

00:22:19 ◼   ► stupid ipod someplace else and some of [TS]

00:22:21 ◼   ► the cars have the ipod connector where [TS]

00:22:22 ◼   ► who now I can do next and previous track [TS]

00:22:24 ◼   ► on the radio controls its advanced [TS]

00:22:26 ◼   ► technology it's like a god they're [TS]

00:22:27 ◼   ► willing to but we're willing to accept [TS]

00:22:29 ◼   ► anything you know it's true yet because [TS]

00:22:31 ◼   ► you know our standards are just so low [TS]

00:22:33 ◼   ► in this area [TS]

00:22:35 ◼   ► yeah well that the car makers are are [TS]

00:22:37 ◼   ► failing display of its it's not that our [TS]

00:22:39 ◼   ► standards of my standards are very high [TS]

00:22:40 ◼   ► it's just that we are so used to [TS]

00:22:42 ◼   ► disappointment we just give it like we [TS]

00:22:44 ◼   ► have no faith in car makers abilities to [TS]

00:22:46 ◼   ► figure this out and because making cars [TS]

00:22:49 ◼   ► such a complicated endeavor [TS]

00:22:51 ◼   ► I is nothing to talk about in the worst [TS]

00:22:54 ◼   ► word processing software is like that [TS]

00:22:56 ◼   ► cars the car makers are protected by the [TS]

00:22:59 ◼   ► extreme difficulty of making a good car [TS]

00:23:01 ◼   ► because the car parts of the car is [TS]

00:23:02 ◼   ► really hard you need lots of expertise [TS]

00:23:05 ◼   ► and most important lots of experiences [TS]

00:23:06 ◼   ► just asked s lower you know the code [TS]

00:23:08 ◼   ► fisker karma or whatever always a little [TS]

00:23:10 ◼   ► car companies making cars really hard [TS]

00:23:12 ◼   ► and so it's very difficult for someone [TS]

00:23:14 ◼   ► to say i'm going to disrupt the car [TS]

00:23:17 ◼   ► industry by i'll do the software part [TS]

00:23:19 ◼   ► right and i just did i'll just make the [TS]

00:23:20 ◼   ► car part in making the car part is [TS]

00:23:22 ◼   ► actually pretty darn hard and cost a lot [TS]

00:23:23 ◼   ► of money and the barrier to entry is [TS]

00:23:25 ◼   ► very high so these guys are protected [TS]

00:23:27 ◼   ► sitting there with all of the collective [TS]

00:23:30 ◼   ► inability to have a clue about software [TS]

00:23:31 ◼   ► and like what [TS]

00:23:33 ◼   ► yeah we can't figure it out and we do a [TS]

00:23:34 ◼   ► great job but as long as we kind of do a [TS]

00:23:37 ◼   ► similar job to our competitors it [TS]

00:23:39 ◼   ► doesn't really matter that the overall [TS]

00:23:40 ◼   ► the average level the entire industries [TS]

00:23:42 ◼   ► terrible as long as we're kind of in the [TS]

00:23:44 ◼   ► next we're fine we don't have to worry [TS]

00:23:45 ◼   ► about someone who understands all for [TS]

00:23:46 ◼   ► coming out making a better car because [TS]

00:23:48 ◼   ► there's no way they'll figure out how to [TS]

00:23:49 ◼   ► make a decent car it's not like the [TS]

00:23:51 ◼   ► cellphone business in like 2003 yeah [TS]

00:23:55 ◼   ► well because all the other cell phone [TS]

00:23:56 ◼   ► makers well that was some more [TS]

00:23:58 ◼   ► competition there in the tech sector [TS]

00:23:59 ◼   ► like it's easier to make it a cell phone [TS]

00:24:01 ◼   ► then to make a car so dominant in terms [TS]

00:24:04 ◼   ► of you know it's like that experience [TS]

00:24:06 ◼   ► you can buy parts you know from other [TS]

00:24:09 ◼   ► makers and put them together and make a [TS]

00:24:10 ◼   ► decent phone you you can buy an interim [TS]

00:24:14 ◼   ► somebody you can buy a chassis from [TS]

00:24:15 ◼   ► someone you can kind of hobble cobble [TS]

00:24:17 ◼   ► together some sort of Frankenstein car [TS]

00:24:19 ◼   ► monster but it's never going to be [TS]

00:24:20 ◼   ► cohesive and your manufacturing quality [TS]

00:24:23 ◼   ► will be bad and your assembly like [TS]

00:24:25 ◼   ► this is that it is the shame of it is [TS]

00:24:28 ◼   ► that making cars is a very difficult [TS]

00:24:30 ◼   ► thing to do to make it really really [TS]

00:24:31 ◼   ► well and experience counts for a lot so [TS]

00:24:36 ◼   ► as a kind of corollary question and I'm [TS]

00:24:39 ◼   ► gonna ask Marco and then all answer then [TS]

00:24:41 ◼   ► John I'd like you to wrap it up [TS]

00:24:43 ◼   ► who is going to be the first [TS]

00:24:45 ◼   ► manufacturer to really get a clue and do [TS]

00:24:47 ◼   ► this well what's your guess i don't know [TS]

00:24:50 ◼   ► i think BMW have shown a lot of efforts [TS]

00:24:55 ◼   ► to be fairly progressive with like ipod [TS]

00:24:59 ◼   ► integration and analysis eerie [TS]

00:25:01 ◼   ► hands-free and stuff they're the only [TS]

00:25:04 ◼   ► ones but they have certainly been pretty [TS]

00:25:06 ◼   ► early to a lot of these things but I [TS]

00:25:08 ◼   ► look at their software and and again [TS]

00:25:10 ◼   ► like I get their software still looks [TS]

00:25:12 ◼   ► like it's being made by car people and [TS]

00:25:14 ◼   ► not by tech people and and that might [TS]

00:25:16 ◼   ► never change so i'm not sure it will be [TS]

00:25:18 ◼   ► them honestly it and another company i [TS]

00:25:23 ◼   ► would think of off the top of my head [TS]

00:25:24 ◼   ► might be well as you say toyota because [TS]

00:25:30 ◼   ► toyota is all is big on a lot of this [TS]

00:25:32 ◼   ► like good interface even though I [TS]

00:25:34 ◼   ► disagree with a lot of their choices but [TS]

00:25:35 ◼   ► they at least care alot and make some [TS]

00:25:37 ◼   ► bold choices about things like good [TS]

00:25:39 ◼   ► interfaces and you know quantifying how [TS]

00:25:43 ◼   ► well you're driving like the previous [TS]

00:25:44 ◼   ► was very early to that where you know to [TS]

00:25:48 ◼   ► to appeal even more to mileage conscious [TS]

00:25:50 ◼   ► people [TS]

00:25:51 ◼   ► the president has had that diagram [TS]

00:25:53 ◼   ► showing you how it was using energy at [TS]

00:25:55 ◼   ► any given moment and and for the time [TS]

00:25:57 ◼   ► when the time that came out at first [TS]

00:26:01 ◼   ► that was actually a a very advanced [TS]

00:26:03 ◼   ► thing to be showing in a car so you know [TS]

00:26:07 ◼   ► they I i would say them but Toyota is [TS]

00:26:09 ◼   ► also really conservative with a lot of [TS]

00:26:14 ◼   ► this stuff in general so I wouldn't i [TS]

00:26:17 ◼   ► think think they would want you know [TS]

00:26:19 ◼   ► they certainly wouldn't invite somebody [TS]

00:26:21 ◼   ► into to redesign their entire media [TS]

00:26:25 ◼   ► software experience like that I can't [TS]

00:26:27 ◼   ► see them ever doing that they're there [TS]

00:26:29 ◼   ► too conservative and controlling for [TS]

00:26:31 ◼   ► that so I'm going to revise my answer [TS]

00:26:33 ◼   ► and say I would either expected to come [TS]

00:26:35 ◼   ► from BMW seems pretty progressive in [TS]

00:26:37 ◼   ► this area or i would expect it [TS]

00:26:39 ◼   ► from an American company like maybe Ford [TS]

00:26:42 ◼   ► because they tend to work really closely [TS]

00:26:44 ◼   ► with Microsoft a lot and and I can see [TS]

00:26:48 ◼   ► it coming from that way maybe more so [TS]

00:26:51 ◼   ► than a than a predominantly not American [TS]

00:26:56 ◼   ► company [TS]

00:26:57 ◼   ► alright so i don't know obviously with [TS]

00:27:00 ◼   ► the answer is but i have a couple of [TS]

00:27:01 ◼   ► guesses I'm gonna stick with one of my [TS]

00:27:04 ◼   ► first thought was perhaps many and I [TS]

00:27:08 ◼   ► said that because they seem to be like [TS]

00:27:10 ◼   ► you said kind of progressive kind of [TS]

00:27:13 ◼   ► bubbly and fun especially for BMW who [TS]

00:27:16 ◼   ► depending on how you look at them is [TS]

00:27:18 ◼   ► arguably very stodgy but then it [TS]

00:27:21 ◼   ► occurred to me well if they're gonna do [TS]

00:27:23 ◼   ► this really cool tech thing why would [TS]

00:27:26 ◼   ► they do it in many yeah they could [TS]

00:27:28 ◼   ► probably get away with it but doesn't [TS]

00:27:29 ◼   ► that strike me as more of a 7-series [TS]

00:27:31 ◼   ► sort of thing [TS]

00:27:34 ◼   ► also many many is we should talk about [TS]

00:27:37 ◼   ► me separately able to do that to the [TS]

00:27:39 ◼   ► sponsor break but uh mit the way many is [TS]

00:27:41 ◼   ► designed internally the controls and [TS]

00:27:43 ◼   ► everything it's very much like the retro [TS]

00:27:45 ◼   ► that rotation priority and so I can't [TS]

00:27:49 ◼   ► imagine them revamping the interior [TS]

00:27:51 ◼   ► enough to accommodate something like [TS]

00:27:53 ◼   ► this that's actually very good . I [TS]

00:27:54 ◼   ► hadn't considered that [TS]

00:27:56 ◼   ► so I so I don't think its many my next [TS]

00:27:58 ◼   ► thought was just like you said maybe [TS]

00:27:59 ◼   ► forward since Ford is shown some promise [TS]

00:28:02 ◼   ► with the ford sync or whatever it's cool [TS]

00:28:04 ◼   ► i can't remember the name of it but it [TS]

00:28:05 ◼   ► doesn't matter the forward thing that [TS]

00:28:06 ◼   ► Microsoft did but here again I don't [TS]

00:28:09 ◼   ► know it seems like it's kinda [TS]

00:28:10 ◼   ► half-hearted maybe that's just because [TS]

00:28:11 ◼   ► it's microsoft microsoft has a hard time [TS]

00:28:14 ◼   ► doing anything progressive well but as I [TS]

00:28:17 ◼   ► had another word you have so i thought [TS]

00:28:20 ◼   ► maybe not afford and believe it or not [TS]

00:28:22 ◼   ► the one that I landed on that I think [TS]

00:28:24 ◼   ► might it is my final answer although I'm [TS]

00:28:26 ◼   ► going out on a limb here is what about [TS]

00:28:28 ◼   ► sion because sion seems to be toyota who [TS]

00:28:32 ◼   ► is a stodgy company with with [TS]

00:28:34 ◼   ► progressive flirtations if you will they [TS]

00:28:39 ◼   ► they used scion to do things that are a [TS]

00:28:41 ◼   ► little while to take the Toyota peru for [TS]

00:28:43 ◼   ► example which is a scion in the in the [TS]

00:28:45 ◼   ► united states i wouldn't be surprised if [TS]

00:28:47 ◼   ► someone in sion got hit with the Smart [TS]

00:28:49 ◼   ► stick and tried something a little wild [TS]

00:28:51 ◼   ► with some sort of software integration [TS]

00:28:53 ◼   ► and I I wouldn't i would say Sion is the [TS]

00:28:56 ◼   ► most likely in my own well I think the [TS]

00:28:58 ◼   ► problem there though is you know what [TS]

00:28:59 ◼   ► you said earlier about many like it [TS]

00:29:00 ◼   ► could be a cost thing you know I think [TS]

00:29:02 ◼   ► people directing something like a [TS]

00:29:05 ◼   ► radical new software environment [TS]

00:29:08 ◼   ► directing that at a at young people is [TS]

00:29:11 ◼   ► smart [TS]

00:29:12 ◼   ► however it's going to have a cost [TS]

00:29:14 ◼   ► premium and almost everything directed [TS]

00:29:16 ◼   ► at young people in the car market is an [TS]

00:29:18 ◼   ► economy brand so that they might not be [TS]

00:29:21 ◼   ► able to wait that it necessarily that's [TS]

00:29:23 ◼   ► at the start I would agree but also [TS]

00:29:25 ◼   ► consider software compared to the rest [TS]

00:29:27 ◼   ► of the car is fairly cheap so i don't [TS]

00:29:29 ◼   ► know i mean i'm not disagreeing I just [TS]

00:29:31 ◼   ► really don't know John will show what [TS]

00:29:33 ◼   ► would you say so i think this this thing [TS]

00:29:38 ◼   ► is revolution if it comes at all [TS]

00:29:40 ◼   ► I is not going to come from the [TS]

00:29:43 ◼   ► expensive car manufacturers which seems [TS]

00:29:47 ◼   ► counterintuitive is like wouldn't they [TS]

00:29:48 ◼   ► have the the room in their margins to [TS]

00:29:53 ◼   ► undergo project with this i mean i think [TS]

00:29:57 ◼   ► they are they do continue to try to make [TS]

00:29:59 ◼   ► their software better and they do spend [TS]

00:30:00 ◼   ► money on it but I think all of them and [TS]

00:30:04 ◼   ► in fact most of the existing well-known [TS]

00:30:06 ◼   ► car manufacturers have a problem of [TS]

00:30:10 ◼   ► pride they think they can do this stuff [TS]

00:30:14 ◼   ► like I think they have departments that [TS]

00:30:16 ◼   ► really feel like they are doing out [TS]

00:30:19 ◼   ► there at the cutting edge of car [TS]

00:30:20 ◼   ► interiors and computer controls and they [TS]

00:30:24 ◼   ► don't want to hear about this automatic [TS]

00:30:25 ◼   ► company where these five guys and a loft [TS]

00:30:27 ◼   ► somewhere made this app it's better than [TS]

00:30:29 ◼   ► everything we've been doing and I mean [TS]

00:30:31 ◼   ► like that in that video with that dude [TS]

00:30:32 ◼   ► you see that the video with the dude who [TS]

00:30:34 ◼   ► makes a little ring noises for the BMW [TS]

00:30:35 ◼   ► Marco of course the CNBC original right [TS]

00:30:38 ◼   ► right right so that guy in that room [TS]

00:30:40 ◼   ► that whole department that whole [TS]

00:30:41 ◼   ► organization those guys like it there [TS]

00:30:45 ◼   ► they do not want it they're not going to [TS]

00:30:47 ◼   ► be receptive to the to the reality that [TS]

00:30:50 ◼   ► they are just so far behind right so [TS]

00:30:53 ◼   ► that's what I think they will continue [TS]

00:30:54 ◼   ► to do if we make their stuff better and [TS]

00:30:55 ◼   ► perhaps that's how we arrived at it is [TS]

00:30:57 ◼   ► like them over a long long time [TS]

00:30:58 ◼   ► but it's not going to be a disruption [TS]

00:30:59 ◼   ► thing when I think about this I think of [TS]

00:31:02 ◼   ► it coming from i don't wanna name a [TS]

00:31:05 ◼   ► specific company because only specific [TS]

00:31:06 ◼   ► coming to make terrible cars but like [TS]

00:31:08 ◼   ► that's that's how disruptions work like [TS]

00:31:10 ◼   ► you know it was that indian company Tata [TS]

00:31:12 ◼   ► or something or even like some of the [TS]

00:31:14 ◼   ► lesser-known Korean makers of cars like [TS]

00:31:19 ◼   ► it's going to be an hour maybe hyundai [TS]

00:31:21 ◼   ► is the best example the people might [TS]

00:31:22 ◼   ► have heard of it's going to be a company [TS]

00:31:24 ◼   ► that doesn't yet have a name for itself [TS]

00:31:27 ◼   ► it doesn't have anything to lose and [TS]

00:31:30 ◼   ► it's going to be the type of thing kind [TS]

00:31:31 ◼   ► of like a Saturn or it where the entire [TS]

00:31:35 ◼   ► line of cars the entire brand of cars is [TS]

00:31:38 ◼   ► defined by oh those are the cars that [TS]

00:31:40 ◼   ► have the computer crap that actually [TS]

00:31:41 ◼   ► works right because it's a weigh-in for [TS]

00:31:44 ◼   ► an unknown car manufacturer and it's not [TS]

00:31:46 ◼   ► going to be on one model is not going to [TS]

00:31:47 ◼   ► be on the just a specific model it's [TS]

00:31:50 ◼   ► going to be the type of thing we say if [TS]

00:31:51 ◼   ► we make all our cars like this right it [TS]

00:31:53 ◼   ► won't add that much of the cost they can [TS]

00:31:55 ◼   ► still be cheap cars [TS]

00:31:57 ◼   ► we're just going to commit to it and [TS]

00:31:58 ◼   ► this is gonna be the reputation of our [TS]

00:31:59 ◼   ► cars it's not going to be over that car [TS]

00:32:02 ◼   ► when you don't have to haggle for the [TS]

00:32:03 ◼   ► price or that car that's kind of like a [TS]

00:32:05 ◼   ► Mercedes but it's as reliable as as a [TS]

00:32:07 ◼   ► Toyota you know like their message will [TS]

00:32:10 ◼   ► be its the car that does all those cool [TS]

00:32:11 ◼   ► computer things and they all do it if [TS]

00:32:13 ◼   ► you buy any account like apple stuff [TS]

00:32:14 ◼   ► they all do it if you buy any of them [TS]

00:32:16 ◼   ► you will have this good experience and I [TS]

00:32:18 ◼   ► don't know who that is and Hyundai's [TS]

00:32:19 ◼   ► probably you know has already kind of [TS]

00:32:21 ◼   ► done their thing and come up from [TS]

00:32:23 ◼   ► underneath so it's probably going to be [TS]

00:32:24 ◼   ► some carmaker that either haven't heard [TS]

00:32:26 ◼   ► of or dismissed as a maker of crappy [TS]

00:32:27 ◼   ► cars because remember all the Japanese [TS]

00:32:29 ◼   ► makers were dismisses makers of toy [TS]

00:32:30 ◼   ► crappy cars that fell apart and they [TS]

00:32:33 ◼   ► learn pretty quickly you know when they [TS]

00:32:34 ◼   ► eventually become honey but i think all [TS]

00:32:36 ◼   ► the incumbents are have too much pride I [TS]

00:32:39 ◼   ► mean that that's what the American car [TS]

00:32:40 ◼   ► companies have an advantage in that hurt [TS]

00:32:43 ◼   ► for a forever you know on the financial [TS]

00:32:45 ◼   ► ropes like almost going out of business [TS]

00:32:47 ◼   ► for is actually an exceptional cases [TS]

00:32:49 ◼   ► actually been doing well they've done a [TS]

00:32:50 ◼   ► reasonable turn around but when you're [TS]

00:32:52 ◼   ► on the ropes [TS]

00:32:53 ◼   ► you're more inclined to possibly partner [TS]

00:32:55 ◼   ► with Microsoft or whatever but those [TS]

00:32:57 ◼   ► partnerships like I really like you have [TS]

00:32:59 ◼   ► to either have like a real partnership [TS]

00:33:02 ◼   ► where like you become 50-percent owned [TS]

00:33:04 ◼   ► by apple or something [TS]

00:33:06 ◼   ► of course that's only gonna happen if [TS]

00:33:07 ◼   ► Apple's interested like that that's not [TS]

00:33:08 ◼   ► under your control or it has to be the [TS]

00:33:11 ◼   ► type of thing [TS]

00:33:12 ◼   ► you say you know what we're going to [TS]

00:33:13 ◼   ► build this expertise in-house and it's [TS]

00:33:15 ◼   ► not going to be a big deal because we're [TS]

00:33:16 ◼   ► not displacing people who have been [TS]

00:33:17 ◼   ► working here 50 years making the stupid [TS]

00:33:19 ◼   ► little dingy tone so we're never going [TS]

00:33:20 ◼   ► to accept the fact that they're terrible [TS]

00:33:22 ◼   ► at their jobs and be replaced with a [TS]

00:33:23 ◼   ► bunch of young people to do something [TS]

00:33:25 ◼   ► entirely different you know what I mean [TS]

00:33:26 ◼   ► it would have to be we're a small [TS]

00:33:29 ◼   ► company we no one knows who we are we're [TS]

00:33:31 ◼   ► going to build a reputation is we're [TS]

00:33:33 ◼   ► going to build that aren't start [TS]

00:33:33 ◼   ► staffing up now you know I find that [TS]

00:33:37 ◼   ► entire scenario very unlikely i think [TS]

00:33:39 ◼   ► we're just gonna continue to be stuck [TS]

00:33:40 ◼   ► with the crappy cars from the existing [TS]

00:33:42 ◼   ► manufacturers that we have now but if it [TS]

00:33:43 ◼   ► does happen if we have a disruption it [TS]

00:33:45 ◼   ► does happen i think it's going to come [TS]

00:33:46 ◼   ► from some company that makes cars that [TS]

00:33:49 ◼   ► we all hate that we think of crap [TS]

00:33:50 ◼   ► well what about and I I realized in the [TS]

00:33:52 ◼   ► middle of that block their that we've [TS]

00:33:55 ◼   ► been for I think forgetting about [TS]

00:33:57 ◼   ► something obvious what about Tesla that [TS]

00:34:01 ◼   ► they're already they've already picked [TS]

00:34:01 ◼   ► their thing and their thing is our cars [TS]

00:34:03 ◼   ► are electric [TS]

00:34:04 ◼   ► I think that's more than enough to buy [TS]

00:34:05 ◼   ► no but Tesla has made a dramatic very [TS]

00:34:09 ◼   ► progressive move in in car software and [TS]

00:34:14 ◼   ► and the interface 28 know we've talked [TS]

00:34:16 ◼   ► in the past how we don't really [TS]

00:34:17 ◼   ► necessarily care for how far they've [TS]

00:34:18 ◼   ► gone with it but i think that's that's a [TS]

00:34:21 ◼   ► very obvious possibility that they might [TS]

00:34:24 ◼   ► be the ones are showing this in although [TS]

00:34:26 ◼   ► they're gonna have to get a lot more you [TS]

00:34:28 ◼   ► know cheap mass-market models out there [TS]

00:34:30 ◼   ► before it can make much of a difference [TS]

00:34:32 ◼   ► it's hard to tell with one data point [TS]

00:34:33 ◼   ► because when I look at I think oh well [TS]

00:34:35 ◼   ► they got they got good people to do this [TS]

00:34:37 ◼   ► one interface but like i need at least [TS]

00:34:39 ◼   ► two or three to see like a line or curve [TS]

00:34:41 ◼   ► you know what I mean to see if it's just [TS]

00:34:43 ◼   ► added first of all that's excluding out [TS]

00:34:46 ◼   ► there big thing they're focusing on [TS]

00:34:47 ◼   ► focus on it's an electric car we have [TS]

00:34:48 ◼   ► the supercharger stations is a [TS]

00:34:50 ◼   ► revolution in transportation ball but [TS]

00:34:52 ◼   ► also focus on that all by the way it [TS]

00:34:53 ◼   ► also has futuristic interior if they [TS]

00:34:55 ◼   ► take off Tesla is completely positioned [TS]

00:34:58 ◼   ► to say oh we actually to staff up we [TS]

00:35:00 ◼   ► need to have an entire department of [TS]

00:35:02 ◼   ► people who just like I mean for example [TS]

00:35:03 ◼   ► why is there no iOS app for the Tesla [TS]

00:35:06 ◼   ► like that's right in the center of their [TS]

00:35:08 ◼   ► market you know everyone is buying that [TS]

00:35:09 ◼   ► thing as a smartphone right you know i [TS]

00:35:11 ◼   ► mean like why does not exist just it [TS]

00:35:13 ◼   ► looks like something that they sort of [TS]

00:35:14 ◼   ► contracted out to be made to their [TS]

00:35:16 ◼   ► specifications there don't consider it a [TS]

00:35:18 ◼   ► core competency of the company it seems [TS]

00:35:20 ◼   ► like the company is basically a battery [TS]

00:35:22 ◼   ► battery manufacturer [TS]

00:35:25 ◼   ► that wraps the car around it is trying [TS]

00:35:27 ◼   ► to get some expertise in cars and that's [TS]

00:35:29 ◼   ► more than enough to buy off at once if [TS]

00:35:31 ◼   ► if they succeed beyond everyone's [TS]

00:35:34 ◼   ► wildest dreams they will have the [TS]

00:35:35 ◼   ► capital to do that but i'm not sure if [TS]

00:35:37 ◼   ► like I always feel like you know a lot [TS]

00:35:39 ◼   ► of people in the old Steve Jobs thing of [TS]

00:35:41 ◼   ► like how can i can't i can't stop [TS]

00:35:43 ◼   ► talking about apple in the car show [TS]

00:35:45 ◼   ► I like when he went to Xerox PARC and he [TS]

00:35:46 ◼   ► saw all these different things are [TS]

00:35:47 ◼   ► networking object-oriented programming [TS]

00:35:49 ◼   ► the GUI and all he could see was the GUI [TS]

00:35:50 ◼   ► came back with a good but there was two [TS]

00:35:52 ◼   ► other gravity is right in front of space [TS]

00:35:53 ◼   ► but it's like I can only handle one at [TS]

00:35:55 ◼   ► once and I feel like that the people [TS]

00:35:56 ◼   ► running Tesla it's like electric cars [TS]

00:35:59 ◼   ► man and they just don't distract me [TS]

00:36:01 ◼   ► those that much your cars man no but [TS]

00:36:03 ◼   ► what about the UN not everybody will put [TS]

00:36:04 ◼   ► a futuristic sorry i don't know if they [TS]

00:36:05 ◼   ► can I don't think hold those two big [TS]

00:36:07 ◼   ► ideas are three big ideas or 400 are in [TS]

00:36:10 ◼   ► their head at once I think maybe they [TS]

00:36:12 ◼   ► just they just come back with you know [TS]

00:36:14 ◼   ► the car full of the GUI and they go nuts [TS]

00:36:16 ◼   ► with that and maybe take someone else or [TS]

00:36:20 ◼   ► maybe their second or third try to see [TS]

00:36:22 ◼   ► those other things [TS]

00:36:23 ◼   ► that's why I feel like there's there's [TS]

00:36:25 ◼   ► like three ideal homes in my head for [TS]

00:36:27 ◼   ► for like where this technology would [TS]

00:36:29 ◼   ► would have the biggest splash you know [TS]

00:36:32 ◼   ► we're like you know a big revamp of the [TS]

00:36:33 ◼   ► software experience in a car where that [TS]

00:36:35 ◼   ► we have the biggest splash and then one [TS]

00:36:37 ◼   ► of them is the previous which we've [TS]

00:36:39 ◼   ► already seen I've already said I don't [TS]

00:36:40 ◼   ► think too it would be that daring with [TS]

00:36:42 ◼   ► it [TS]

00:36:43 ◼   ► another one is the chevy volt which had [TS]

00:36:46 ◼   ► as many of those same issues Tesla has [TS]

00:36:49 ◼   ► which is like they have to concentrate [TS]

00:36:51 ◼   ► their their marketing and and their [TS]

00:36:53 ◼   ► differentiation if they have to [TS]

00:36:54 ◼   ► concentrate people's attention on the [TS]

00:36:56 ◼   ► fact that has such a different power [TS]

00:36:58 ◼   ► train than every other hybrid and most [TS]

00:37:00 ◼   ► other hybrids and the advantages that [TS]

00:37:02 ◼   ► gives you so obviously they can't really [TS]

00:37:04 ◼   ► afford to you know have everything be [TS]

00:37:07 ◼   ► focused on their software but and I i [TS]

00:37:10 ◼   ► don't think they actually did anything [TS]

00:37:11 ◼   ► impressive and I've never actually been [TS]

00:37:13 ◼   ► in a vault but I don't from what i [TS]

00:37:16 ◼   ► remember i don't think they've done [TS]

00:37:17 ◼   ► anything particularly noteworthy in the [TS]

00:37:19 ◼   ► in the software area there but and then [TS]

00:37:23 ◼   ► the third place I could think of would [TS]

00:37:25 ◼   ► be you know basically in in premium [TS]

00:37:29 ◼   ► sports sedans like things that upscale [TS]

00:37:32 ◼   ► young people buy like a 3-series RNA for [TS]

00:37:34 ◼   ► i can see that going [TS]

00:37:37 ◼   ► being a good place for it because [TS]

00:37:38 ◼   ► there's margin for it and people who are [TS]

00:37:41 ◼   ► like kind of nerdy about what their car [TS]

00:37:44 ◼   ► can do I think they're likely to be [TS]

00:37:47 ◼   ► picking cars like that if they can so [TS]

00:37:49 ◼   ► you'll definitely see the features and [TS]

00:37:51 ◼   ► those things but i really really think [TS]

00:37:53 ◼   ► this type of effort has to be like [TS]

00:37:55 ◼   ► product line wide brand wide [TS]

00:37:58 ◼   ► top-to-bottom every single car gets it [TS]

00:38:01 ◼   ► because it's not you like they don't [TS]

00:38:04 ◼   ► feel like they can just do it for one [TS]

00:38:05 ◼   ► car because yeah you're right to the [TS]

00:38:06 ◼   ► premium cars will continue to have these [TS]

00:38:08 ◼   ► fancy features but it'll just be like [TS]

00:38:09 ◼   ► one-offs like even the stuff in the [TS]

00:38:10 ◼   ► previous you know I've been lots of the [TS]

00:38:12 ◼   ► producers or pre / you / the florals and [TS]

00:38:14 ◼   ► they have interesting features them and [TS]

00:38:17 ◼   ► so good that they added them but they're [TS]

00:38:18 ◼   ► clearly features made by car [TS]

00:38:20 ◼   ► manufacturer like there's no there's no [TS]

00:38:23 ◼   ► understanding of like what a platform is [TS]

00:38:25 ◼   ► what a general-purpose computing [TS]

00:38:27 ◼   ► experience like the possibilities that [TS]

00:38:29 ◼   ► are there when you treat your car as a [TS]

00:38:33 ◼   ► computing platform and and build it up [TS]

00:38:36 ◼   ► in that matter all your cars I does it [TS]

00:38:38 ◼   ► only makes sense to do that for your [TS]

00:38:39 ◼   ► entire car line it doesn't you it's [TS]

00:38:41 ◼   ► probably not economically feasible and [TS]

00:38:43 ◼   ► wise to just to pilot it but that's what [TS]

00:38:45 ◼   ► they always do this like oh but we'll [TS]

00:38:47 ◼   ► put the features a high-end car and I'll [TS]

00:38:48 ◼   ► trickle down to the other ones and by [TS]

00:38:50 ◼   ► the time it gets down to my honda accord [TS]

00:38:52 ◼   ► it's like the worst touchscreen [TS]

00:38:53 ◼   ► experience entire universe because it's [TS]

00:38:54 ◼   ► basically technology that's from you [TS]

00:38:56 ◼   ► know the high-end cars from five years [TS]

00:38:58 ◼   ► ago which were already awful you know so [TS]

00:39:00 ◼   ► it's not like it has to be it has to be [TS]

00:39:03 ◼   ► if we're talking about some sort of wow [TS]

00:39:05 ◼   ► that's the car with all the computer [TS]

00:39:06 ◼   ► stuff that works it has to be that type [TS]

00:39:08 ◼   ► of thing but i said i don't i find that [TS]

00:39:10 ◼   ► less likely than what Mark was talking [TS]

00:39:12 ◼   ► about in that will just continue to have [TS]

00:39:14 ◼   ► slightly better stuff slightly less [TS]

00:39:17 ◼   ► embarrassing it does a little bit more [TS]

00:39:18 ◼   ► just year after year continually lagging [TS]

00:39:20 ◼   ► like what the rest of the tech industry [TS]

00:39:22 ◼   ► does but still making positive progress [TS]

00:39:24 ◼   ► this episode is sponsored once again by [TS]

00:39:28 ◼   ► Squarespace Squarespace you know that [TS]

00:39:31 ◼   ► they gave me a script i'm gonna ignore [TS]

00:39:32 ◼   ► it look [TS]

00:39:33 ◼   ► Squarespace is awesome and this is a [TS]

00:39:36 ◼   ► place where you can go and host your [TS]

00:39:37 ◼   ► site and that site can be a blog it can [TS]

00:39:40 ◼   ► be a portfolio can be your business the [TS]

00:39:42 ◼   ► site if you run a shop or restaurant or [TS]

00:39:44 ◼   ► consulting former anything you can you [TS]

00:39:46 ◼   ► can put all the stuff on Squarespace you [TS]

00:39:48 ◼   ► can put your podcast there this podcast [TS]

00:39:50 ◼   ► is there [TS]

00:39:50 ◼   ► really it's fantastic and it lets you [TS]

00:39:54 ◼   ► it lets you build a beautiful-looking [TS]

00:39:56 ◼   ► site with very little effort you don't [TS]

00:39:58 ◼   ► hire your own designer you can you can [TS]

00:40:00 ◼   ► use the built-in templates or you can [TS]

00:40:02 ◼   ► customize everything if you really want [TS]

00:40:03 ◼   ► to but were they really shine is people [TS]

00:40:07 ◼   ► who don't already have stock designs [TS]

00:40:09 ◼   ► their pre pre defined designs they want [TS]

00:40:10 ◼   ► to use who want to just make a website [TS]

00:40:12 ◼   ► and not not to like work on it for [TS]

00:40:14 ◼   ► months you know you can go there and [TS]

00:40:15 ◼   ► build something in minutes or a couple [TS]

00:40:18 ◼   ► hours if you really want to put a whole [TS]

00:40:19 ◼   ► lot into it and it's done and then you [TS]

00:40:22 ◼   ► don't have to know the hosting is [TS]

00:40:23 ◼   ► built-in if you get link to buy somebody [TS]

00:40:25 ◼   ► big it won't go down [TS]

00:40:27 ◼   ► i mean it's it's really a fantastic [TS]

00:40:28 ◼   ► platform so go to squarespace.com look [TS]

00:40:32 ◼   ► at their plans you can even sell stuff [TS]

00:40:33 ◼   ► now with the Commerce stuff we talked [TS]

00:40:35 ◼   ► about in previous episodes it's really a [TS]

00:40:38 ◼   ► complete all-in-one platform for hosting [TS]

00:40:41 ◼   ► so many different kinds of websites and [TS]

00:40:43 ◼   ► it's so consumer friendly as i said i [TS]

00:40:45 ◼   ► recommend that everybody go to [TS]

00:40:47 ◼   ► squarespace to build stuff like this [TS]

00:40:49 ◼   ► because you know people always ask me [TS]

00:40:51 ◼   ► where I should build my site you know [TS]

00:40:52 ◼   ► how do I put up a website you know [TS]

00:40:54 ◼   ► non-technical people a lot of times ask [TS]

00:40:56 ◼   ► me that and even technical people i mean [TS]

00:40:57 ◼   ► look I'm putting stuff there [TS]

00:40:59 ◼   ► it's a great place to go to checkout [TS]

00:41:01 ◼   ► Squarespace use coupon code neutral [TS]

00:41:04 ◼   ► three at checkout that's neutral and [TS]

00:41:06 ◼   ► three for the month of $MONTH march [TS]

00:41:07 ◼   ► neutral three check out will save you an [TS]

00:41:10 ◼   ► additional ten percent off their already [TS]

00:41:11 ◼   ► very affordable plans which start at [TS]

00:41:14 ◼   ► about 10 bucks a month so check out [TS]

00:41:16 ◼   ► Squarespace and thanks to them for [TS]

00:41:17 ◼   ► sponsoring neutral soon i still think we [TS]

00:41:21 ◼   ► should tell sell t-shirts on Christmas [TS]

00:41:24 ◼   ► we can they do allow that your [TS]

00:41:26 ◼   ► advertising is working on me we would [TS]

00:41:28 ◼   ► need to have t-shirts first though [TS]

00:41:29 ◼   ► but anyway we could have a content so i [TS]

00:41:34 ◼   ► did want to come back briefly to many [TS]

00:41:36 ◼   ► yeah i was gonna send you people have [TS]

00:41:38 ◼   ► asked us about that including somebody [TS]

00:41:39 ◼   ► in quality foo and the feedback a few [TS]

00:41:42 ◼   ► people have asked about what we think of [TS]

00:41:43 ◼   ► many and I have my opinions do you guys [TS]

00:41:47 ◼   ► want to start though like no because I [TS]

00:41:50 ◼   ► I'll be quick [TS]

00:41:51 ◼   ► I ignore me because I think the cars [TS]

00:41:53 ◼   ► look silly but ok moving on [TS]

00:41:55 ◼   ► easy enough i agree moving so I what I [TS]

00:41:59 ◼   ► was buying the subaru which you guys [TS]

00:42:02 ◼   ► adore so much [TS]

00:42:03 ◼   ► I actually also looked at getting a mini [TS]

00:42:06 ◼   ► cooper s and if memory serves at the [TS]

00:42:08 ◼   ► time they were so they were still [TS]

00:42:10 ◼   ► supercharged and turbocharged and I also [TS]

00:42:12 ◼   ► looked at the scion tc or whatever the [TS]

00:42:16 ◼   ► little coupe thing was which had like 3 [TS]

00:42:18 ◼   ► horsepower right I I i liked the mini in [TS]

00:42:23 ◼   ► principle I hated the humongous [TS]

00:42:25 ◼   ► centrally mounted is that the [TS]

00:42:27 ◼   ► speedometer in there is everything I [TS]

00:42:29 ◼   ► thought that was obscenely ugly and [TS]

00:42:31 ◼   ► stupid i like that it was a fair bit of [TS]

00:42:34 ◼   ► car for at the time OK money it was [TS]

00:42:37 ◼   ► still a little bit expensive for what it [TS]

00:42:38 ◼   ► was but it wasn't atrocious [TS]

00:42:40 ◼   ► I thought it was kind of a kind of cool [TS]

00:42:42 ◼   ► that it was a front-wheel-drive car with [TS]

00:42:44 ◼   ► limited slip differential which you [TS]

00:42:45 ◼   ► didn't see too terribly often but for a [TS]

00:42:48 ◼   ► bunch of reasons mostly size go figure [TS]

00:42:50 ◼   ► it the mini is actually kind of small [TS]

00:42:52 ◼   ► isn't that weird [TS]

00:42:53 ◼   ► i I didn't end up doing it in retrospect [TS]

00:42:56 ◼   ► I'm kind of glad because i don't [TS]

00:42:57 ◼   ► typically care front-wheel-drive cars [TS]

00:43:00 ◼   ► I don't didn't want something that small [TS]

00:43:02 ◼   ► even though i strictly speaking the [TS]

00:43:03 ◼   ► reason for anything bigger and I don't [TS]

00:43:05 ◼   ► know it just didn't feel like me and and [TS]

00:43:08 ◼   ► I've driven a mini cooper s after that I [TS]

00:43:11 ◼   ► never actually even got as far as [TS]

00:43:12 ◼   ► test-driving one when I was thinking [TS]

00:43:13 ◼   ► about it and i drove a $YEAR mini cooper [TS]

00:43:15 ◼   ► s and I believe this was the last year [TS]

00:43:17 ◼   ► the supercharged ones and it was [TS]

00:43:19 ◼   ► definitely fun and it was moderately [TS]

00:43:21 ◼   ► Pepe but it was nowhere near as quick as [TS]

00:43:23 ◼   ► a subaru the subaru while fast is not [TS]

00:43:26 ◼   ► marcos rocket so I liked it it was fun [TS]

00:43:30 ◼   ► but I I didn't feel like I had never had [TS]

00:43:33 ◼   ► a pang of regret by not having one and [TS]

00:43:35 ◼   ► that in when I see the michael that's [TS]

00:43:37 ◼   ► kinda cool [TS]

00:43:38 ◼   ► it's a mini cooper s and I guess you're [TS]

00:43:40 ◼   ► kind of a car person if you got the mini [TS]

00:43:42 ◼   ► cooper s but me I think i agree with [TS]

00:43:45 ◼   ► almost everything you just said i am in [TS]

00:43:47 ◼   ► fact maybe even everything for the first [TS]

00:43:49 ◼   ► time ever [TS]

00:43:49 ◼   ► although you would do a profit and white [TS]

00:43:51 ◼   ► but now i would get the the Union Jack [TS]

00:43:54 ◼   ► on the roof man come on i'm not kidding [TS]

00:43:58 ◼   ► I we looked at many for tips car i drove [TS]

00:44:01 ◼   ► $OPERAND min is a lot during my zipcar [TS]

00:44:03 ◼   ► year in Brooklyn before i discovered the [TS]

00:44:05 ◼   ► 328i so I've driven many I i should [TS]

00:44:09 ◼   ► clarify these are all mini coopers and [TS]

00:44:11 ◼   ► now they have like 14 models but [TS]

00:44:13 ◼   ► I've given the mini cooper a lot and all [TS]

00:44:18 ◼   ► not even the cut there's a new one now i [TS]

00:44:20 ◼   ► think it's like $MONEY a year old but [TS]

00:44:21 ◼   ► the one before that address [TS]

00:44:23 ◼   ► overall I i really enjoyed using it as a [TS]

00:44:29 ◼   ► zipcar like a temporary rental any kind [TS]

00:44:31 ◼   ► of rental i think many is a fun choice [TS]

00:44:33 ◼   ► but i also not sure I want to own one [TS]

00:44:37 ◼   ► part of the problem is of course yes it [TS]

00:44:39 ◼   ► is very small that's kind of part of the [TS]

00:44:41 ◼   ► appeal also it does it is a fun car to [TS]

00:44:43 ◼   ► handle and a fun car to drive and an [TS]

00:44:45 ◼   ► easy car park part of the problem though [TS]

00:44:48 ◼   ► is just that because it is kind of bmw's [TS]

00:44:52 ◼   ► brand aimed at young people it's try its [TS]

00:44:56 ◼   ► attempts to be inexpensive in the US and [TS]

00:44:59 ◼   ► it really isn't [TS]

00:45:00 ◼   ► I it really is not a very good value [TS]

00:45:02 ◼   ► also it has terrible resale value so as [TS]

00:45:07 ◼   ► a result of finance and lease rates are [TS]

00:45:09 ◼   ► pretty hostile for hit and you end up [TS]

00:45:12 ◼   ► like you can almost lease a 328 for the [TS]

00:45:15 ◼   ► same price as a mini even though at [TS]

00:45:18 ◼   ► retail it's like it's like a 10,000 our [TS]

00:45:19 ◼   ► difference but you know the lease rates [TS]

00:45:22 ◼   ► are terrible and usually they also you [TS]

00:45:26 ◼   ► know reliability wise they don't have [TS]

00:45:27 ◼   ► very good history [TS]

00:45:29 ◼   ► generally speaking you probably [TS]

00:45:30 ◼   ► shouldn't have an old mini and they have [TS]

00:45:32 ◼   ► a lot of resale issues because they are [TS]

00:45:34 ◼   ► so incredibly customizable that there [TS]

00:45:37 ◼   ► are all these different paint options [TS]

00:45:38 ◼   ► decals and stripes and mirror finishes [TS]

00:45:41 ◼   ► like you you can get so many different [TS]

00:45:43 ◼   ► cosmetic choices which part of the [TS]

00:45:45 ◼   ► appeal of buying one if you want [TS]

00:45:46 ◼   ► something really like custom looking [TS]

00:45:47 ◼   ► look that looks like it's your [TS]

00:45:49 ◼   ► personality you have way more than like [TS]

00:45:51 ◼   ► the standard five colors to choose from [TS]

00:45:52 ◼   ► but the problem is nobody wants to buy [TS]

00:45:55 ◼   ► your crazy combination that you made a [TS]

00:45:58 ◼   ► tree Sahel so it's harder than like that [TS]

00:46:02 ◼   ► that's part of the damage of the resale [TS]

00:46:03 ◼   ► value and part of makes it harder to [TS]

00:46:04 ◼   ► find used ones in addition to them [TS]

00:46:06 ◼   ► having mediocre at best reliability [TS]

00:46:09 ◼   ► ratings the market for using this [TS]

00:46:10 ◼   ► terrible so overall they're on a very [TS]

00:46:13 ◼   ► good value they are though they're very [TS]

00:46:16 ◼   ► fun to drive and they have decent engine [TS]

00:46:19 ◼   ► specs for especially for their size but [TS]

00:46:21 ◼   ► the interiors I find are just miserable [TS]

00:46:26 ◼   ► I don't think that part of it is that [TS]

00:46:29 ◼   ► retro design we mentioned earlier you [TS]

00:46:31 ◼   ► mentioned had the big speedometer is in [TS]

00:46:33 ◼   ► the front like the window the electric [TS]

00:46:35 ◼   ► window switches are in the middle with [TS]

00:46:37 ◼   ► his ancient-looking switches like it's [TS]

00:46:39 ◼   ► maybe look all retro but I think in in [TS]

00:46:44 ◼   ► trying to achieve that it's appealing to [TS]

00:46:47 ◼   ► a retro image that most of the buyers [TS]

00:46:48 ◼   ► have never seen most most people who buy [TS]

00:46:50 ◼   ► menus have never been in the original [TS]

00:46:53 ◼   ► old British car that there but they're [TS]

00:46:55 ◼   ► made to look like and instead you know [TS]

00:46:59 ◼   ► we would appreciate things like more [TS]

00:47:01 ◼   ► friendly designs of the controls and [TS]

00:47:03 ◼   ► dials and they have chosen not to do [TS]

00:47:07 ◼   ► that for the most part so that's that's [TS]

00:47:09 ◼   ► part of the problem and the other thing [TS]

00:47:13 ◼   ► is just you know if for what you get [TS]

00:47:15 ◼   ► there are so many better choices so I [TS]

00:47:18 ◼   ► feel like it's a decent choice if its [TS]

00:47:21 ◼   ► strengths are your top priorities and [TS]

00:47:24 ◼   ► but know what those are its trains are [TS]

00:47:26 ◼   ► that it looks pretty cool from the [TS]

00:47:28 ◼   ► outside and it's really small [TS]

00:47:31 ◼   ► that's great if that's what you're going [TS]

00:47:32 ◼   ► for then sure consider and if those are [TS]

00:47:35 ◼   ► your top priorities if you if you have [TS]

00:47:38 ◼   ► other priorities they're like oh if [TS]

00:47:39 ◼   ► those just aren't that important to you [TS]

00:47:41 ◼   ► and you instead want like maybe a [TS]

00:47:44 ◼   ► compact efficient fun to drive car there [TS]

00:47:47 ◼   ► are other choices that are better i [TS]

00:47:48 ◼   ► think such as well the Toyota brew for [TS]

00:47:52 ◼   ► one that's that's exactly what is so [TS]

00:47:54 ◼   ► that's that's a really obvious choice [TS]

00:47:56 ◼   ► but even even like even in the less [TS]

00:47:59 ◼   ► sporty category you want to talk my head [TS]

00:48:04 ◼   ► I'm not really sure but I mean the [TS]

00:48:05 ◼   ► problem is like when you configure one [TS]

00:48:06 ◼   ► of these it ends up being almost thirty [TS]

00:48:08 ◼   ► thousand dollars right i mean i haven't [TS]

00:48:10 ◼   ► looked at like two years but when i was [TS]

00:48:12 ◼   ► looking it was in this warm orgasm for [TS]

00:48:14 ◼   ► it was kissing 30 grand or maybe even [TS]

00:48:17 ◼   ► just barely over a forget now it's been [TS]

00:48:19 ◼   ► so long but it was it was a lot more [TS]

00:48:21 ◼   ► money than i would have thought oh you [TS]

00:48:23 ◼   ► know the market is right for the right [TS]

00:48:24 ◼   ► kind of retro in the the Toyota biru is [TS]

00:48:29 ◼   ► a great example of a bit like give that [TS]

00:48:31 ◼   ► that's a throwback to you know that [TS]

00:48:33 ◼   ► their original like you know the [TS]

00:48:34 ◼   ► original z-cars it's a small [TS]

00:48:36 ◼   ► rear-wheel-drive reliable Japanese [TS]

00:48:38 ◼   ► sporty car [TS]

00:48:39 ◼   ► it's not too fast but it's fun light and [TS]

00:48:42 ◼   ► all that good stuff what you're talking [TS]

00:48:43 ◼   ► about like what are the alternatives to [TS]

00:48:44 ◼   ► the many-to-many is kind of a grotesque [TS]

00:48:47 ◼   ► version of what we used to have a lot of [TS]

00:48:49 ◼   ► which was the relatively cheap [TS]

00:48:52 ◼   ► lightweight fun sporty car not just real [TS]

00:48:55 ◼   ► drive but even front-wheel-drive me [TS]

00:48:56 ◼   ► think of the honda CRX yeah love that [TS]

00:48:59 ◼   ► song is old absolutely like the CRX [TS]

00:49:02 ◼   ► honors talk to them they will still talk [TS]

00:49:03 ◼   ► about like the olden board fiesta in [TS]

00:49:05 ◼   ► hushed tones no no one likes that kind [TS]

00:49:07 ◼   ► of people like that [TS]

00:49:09 ◼   ► oh come on this if this is a good [TS]

00:49:11 ◼   ► example I think the moment here is [TS]

00:49:13 ◼   ► something right hold following right the [TS]

00:49:14 ◼   ► prelude where the heck is equal to the [TS]

00:49:16 ◼   ► prelude used to be a staple of honda's [TS]

00:49:18 ◼   ► lineup but you know like the choice was [TS]

00:49:20 ◼   ► either you keep blowing it up like the [TS]

00:49:22 ◼   ► subaru until become super the super [TS]

00:49:24 ◼   ► light super until it becomes this [TS]

00:49:25 ◼   ► gigantic super-expensive bloated beast [TS]

00:49:28 ◼   ► that has no recognition of the car from [TS]

00:49:29 ◼   ► whence it came [TS]

00:49:31 ◼   ► or you just can it like the CRX and you [TS]

00:49:33 ◼   ► know they have the cr-z but everyone is [TS]

00:49:35 ◼   ► like no that's not what we meant even [TS]

00:49:37 ◼   ► the integra the integra was another [TS]

00:49:39 ◼   ► example is like the integra just keeps [TS]

00:49:41 ◼   ► getting bigger morphs into the RSX and [TS]

00:49:43 ◼   ► it's like it's losing you know there is [TS]

00:49:44 ◼   ► the market is still there i think [TS]

00:49:47 ◼   ► especially now for the people like only [TS]

00:49:49 ◼   ► the CRX is their first car maybe now [TS]

00:49:51 ◼   ► have a little bit more money make that [TS]

00:49:53 ◼   ► you know do the do the you know FRS brz [TS]

00:49:57 ◼   ► thing make a modern version of that type [TS]

00:50:00 ◼   ► of car let me out is the one that's [TS]

00:50:01 ◼   ► actually stayed true to it so it's still [TS]

00:50:03 ◼   ► small lightweight convertible that you [TS]

00:50:05 ◼   ► toss around that's not fast and I like [TS]

00:50:06 ◼   ► oh the next to me out is gonna go zero [TS]

00:50:08 ◼   ► to 60 in four seconds no it's not it's [TS]

00:50:10 ◼   ► gonna be me out i mean it's got a little [TS]

00:50:11 ◼   ► bit bulkier for safety reasons and stuff [TS]

00:50:13 ◼   ► but that the mini is like a good idea [TS]

00:50:17 ◼   ► not not for 30 grand you don't mean like [TS]

00:50:20 ◼   ► that a little fun toss around car then [TS]

00:50:23 ◼   ► the many reminds me of like an ugly [TS]

00:50:26 ◼   ► British CRX i will say maybe a good [TS]

00:50:29 ◼   ► alternative would be a golf actually GTI [TS]

00:50:32 ◼   ► is a very good call though it's similar [TS]

00:50:34 ◼   ► money [TS]

00:50:35 ◼   ► well maybe but like the base golf yeah i [TS]

00:50:37 ◼   ► don't know i mean it's not that's slow [TS]

00:50:39 ◼   ► but i think you're right i think you're [TS]

00:50:41 ◼   ► on the basement is slow to yeah that's [TS]

00:50:43 ◼   ► fair . very fair . you know I i would [TS]

00:50:46 ◼   ► say if i would if i had to buy either [TS]

00:50:49 ◼   ► the many or the golf III might pick the [TS]

00:50:51 ◼   ► Gulf that's and agree [TS]

00:50:53 ◼   ► I'm a little surprised John you didn't [TS]

00:50:54 ◼   ► bring up the civic I mean the civic has [TS]

00:50:56 ◼   ► also gotten bigger to see you soon again [TS]

00:50:57 ◼   ► it's true with the Civic Si was like [TS]

00:51:00 ◼   ► beginning of the last its stomach acid I [TS]

00:51:02 ◼   ► still has a little bit of credit that [TS]

00:51:03 ◼   ► area where it's like you want a cheap [TS]

00:51:05 ◼   ► car maybe like front-wheel drive [TS]

00:51:07 ◼   ► performance cars what the heck you [TS]

00:51:08 ◼   ► talking about but you know there's like [TS]

00:51:10 ◼   ► people enjoy them because they they're [TS]

00:51:11 ◼   ► cheap they're lightweight kids can own [TS]

00:51:13 ◼   ► them they're fun that you know that [TS]

00:51:15 ◼   ► they're quirky without being like you [TS]

00:51:17 ◼   ► know comically quirky like the mini i [TS]

00:51:20 ◼   ► mean i don't know i'm not gonna slam the [TS]

00:51:21 ◼   ► mini like if you want a car that's like [TS]

00:51:23 ◼   ► that that's you know it's kind of like [TS]

00:51:24 ◼   ► the the new beetle bug thing right that [TS]

00:51:27 ◼   ► they made much uglier in the new [TS]

00:51:28 ◼   ► revision but like if that's what you [TS]

00:51:30 ◼   ► want you you know it's good at that car [TS]

00:51:31 ◼   ► I like the fact that is it you sing [TS]

00:51:33 ◼   ► credit car maker that you either you [TS]

00:51:34 ◼   ► want no you want that you know you don't [TS]

00:51:36 ◼   ► want that but did I there's definitely a [TS]

00:51:40 ◼   ► market for cars that harken back to all [TS]

00:51:43 ◼   ► the things that modern cars have gone [TS]

00:51:44 ◼   ► away from and you have the civic has [TS]

00:51:46 ◼   ► gotten big and ugly and weird and you [TS]

00:51:49 ◼   ► know it was the silicon always kind of [TS]

00:51:50 ◼   ► boring but you know the SI was supposed [TS]

00:51:52 ◼   ► to be the exciting one even that when [TS]

00:51:54 ◼   ► people complain with each new sis like [TS]

00:51:55 ◼   ► all this isn't the SI that I want up [TS]

00:51:58 ◼   ► I don't want to be lighter they wanted [TS]

00:51:59 ◼   ► to be cheaper they wanted to be a [TS]

00:52:02 ◼   ► high-revving you know it's sort of like [TS]

00:52:04 ◼   ► the m3 actually in that the m3 gets more [TS]

00:52:06 ◼   ► and more bloated each year and all the [TS]

00:52:09 ◼   ► BMW nut jobs are always like a hawk god [TS]

00:52:11 ◼   ► they made the m3 heavier again and now [TS]

00:52:14 ◼   ► it's the m4 if you get a coupe which I [TS]

00:52:15 ◼   ► still don't know if I really agree with [TS]

00:52:17 ◼   ► but they're kind of holding the line on [TS]

00:52:19 ◼   ► the like I think the m3 is fluctuating [TS]

00:52:21 ◼   ► it's kinda like the 911 where yeah it [TS]

00:52:23 ◼   ► gets more modern yeah that one from [TS]

00:52:25 ◼   ► their cruel the water-cooled like that [TS]

00:52:26 ◼   ► you can't stop progress but you just [TS]

00:52:28 ◼   ► want to again the BRC is a great example [TS]

00:52:30 ◼   ► you just want to recapture the spirit of [TS]

00:52:32 ◼   ► the you are you don't have to match [TS]

00:52:33 ◼   ► expect respect and maybe it's not even [TS]

00:52:35 ◼   ► possible or wise and a lot of it is [TS]

00:52:37 ◼   ► nostalgia like you know that the noise [TS]

00:52:39 ◼   ► levels and comfort levels or and [TS]

00:52:41 ◼   ► performances all across a really [TS]

00:52:42 ◼   ► terrible you have fond memories of it [TS]

00:52:43 ◼   ► because it was a long time ago but just [TS]

00:52:45 ◼   ► captured the spirit of it or you know do [TS]

00:52:47 ◼   ► with the miata is and just carry that [TS]

00:52:49 ◼   ► spirit forward preserving as best you [TS]

00:52:52 ◼   ► can in a modern mold [TS]

00:52:55 ◼   ► yeah i agree i will say also to complete [TS]

00:52:58 ◼   ► the discussion on many there they did [TS]

00:52:59 ◼   ► they now have so many models that you [TS]

00:53:01 ◼   ► know I've been basing almost all of what [TS]

00:53:03 ◼   ► I said on the Cooper's that's what I [TS]

00:53:04 ◼   ► drove i will say though they had [TS]

00:53:06 ◼   ► they now have bigger ones of and one of [TS]

00:53:09 ◼   ► the things we looked at was I forget [TS]

00:53:12 ◼   ► what it's called i think it might be the [TS]

00:53:13 ◼   ► countryman there there's a it's the one [TS]

00:53:17 ◼   ► that came out like two years ago and all [TS]

00:53:18 ◼   ► the drive for the first time I believe [TS]

00:53:21 ◼   ► that's right although I'm probably wrong [TS]

00:53:22 ◼   ► and you can email marketing and [TS]

00:53:24 ◼   ► whichever one that has are have to look [TS]

00:53:26 ◼   ► it up whenever one of them had all the [TS]

00:53:27 ◼   ► drive for the first time and came out [TS]

00:53:28 ◼   ► about two years ago it and it the [TS]

00:53:31 ◼   ► problem with that one we went to go for [TS]

00:53:34 ◼   ► tips Carter considering that because we [TS]

00:53:35 ◼   ► want to drive for we want a little more [TS]

00:53:37 ◼   ► space than the Cooper little more [TS]

00:53:39 ◼   ► storage so we went to a dealer and and [TS]

00:53:43 ◼   ► we sat in one of the showroom and we [TS]

00:53:45 ◼   ► didn't even want to take a test drive [TS]

00:53:46 ◼   ► just having sat in the showroom that was [TS]

00:53:50 ◼   ► enough for like you know what this [TS]

00:53:51 ◼   ► interior is still terrible it's the same [TS]

00:53:53 ◼   ► it was the same mediocre interior from [TS]

00:53:56 ◼   ► the you know the base level Cooper at a [TS]

00:53:59 ◼   ► much higher price . it was like a bigger [TS]

00:54:01 ◼   ► you know I guess more upscale type model [TS]

00:54:03 ◼   ► and you know the interior was still [TS]

00:54:07 ◼   ► terrible and proportionally it really [TS]

00:54:10 ◼   ► looks like an SUV like it's it's very [TS]

00:54:13 ◼   ► it's not very many anymore like and I [TS]

00:54:15 ◼   ► feel like a lot of the models are doing [TS]

00:54:17 ◼   ► this where yes the many appeals a lot to [TS]

00:54:19 ◼   ► young people as a brand as an aesthetic [TS]

00:54:22 ◼   ► appeal of young people but young people [TS]

00:54:25 ◼   ► often have the beginnings of a family or [TS]

00:54:27 ◼   ► have to haul stuff back and forth to [TS]

00:54:29 ◼   ► college or something and so that's why [TS]

00:54:31 ◼   ► hatchbacks are so popular among young [TS]

00:54:33 ◼   ► people and why so many small cheap cars [TS]

00:54:36 ◼   ► are hatchbacks to have that kind of [TS]

00:54:38 ◼   ► cargo versatility and so many has tried [TS]

00:54:41 ◼   ► to address this by making all these [TS]

00:54:43 ◼   ► additional models that are bigger and [TS]

00:54:45 ◼   ► fatter and and have more cargo room and [TS]

00:54:48 ◼   ► more seating room and more doors you [TS]

00:54:50 ◼   ► know that they have for many for the [TS]

00:54:51 ◼   ► first time in the last couple years [TS]

00:54:52 ◼   ► never had before and I feel like that's [TS]

00:54:56 ◼   ► kind of messing with why people bought [TS]

00:54:59 ◼   ► them in the first place and so they [TS]

00:55:00 ◼   ► still offer the cooper and that's good [TS]

00:55:02 ◼   ► and they probably always should offer [TS]

00:55:03 ◼   ► that but i think they're over reaching [TS]

00:55:07 ◼   ► in in what they should be doing and [TS]

00:55:11 ◼   ► focusing on by having these additional [TS]

00:55:12 ◼   ► models because we're not doing very well [TS]

00:55:14 ◼   ► and like if you're in the market for the [TS]

00:55:19 ◼   ► big fat many with four doors I feel like [TS]

00:55:21 ◼   ► it's a pretty terrible contender for [TS]

00:55:23 ◼   ► that role and their end all the other [TS]

00:55:26 ◼   ► competitors to it are better choices [TS]

00:55:27 ◼   ► than that I mean they see they see what [TS]

00:55:30 ◼   ► people are buying and it's like everyone [TS]

00:55:32 ◼   ► else is a small SUV and you know we need [TS]

00:55:34 ◼   ► that we need to have a small SUV [TS]

00:55:36 ◼   ► I mean like when Lamborghini is making [TS]

00:55:37 ◼   ► an SUV you know the pressure is on for [TS]

00:55:39 ◼   ► like you know I mean I at least Ferraris [TS]

00:55:43 ◼   ► held won't help line with the 44 with dr [TS]

00:55:45 ◼   ► thing that I make an SUV like it you [TS]

00:55:47 ◼   ► small SUV sell like crazy and that many [TS]

00:55:49 ◼   ► knows they're never gonna make cars good [TS]

00:55:51 ◼   ► as the rav4 right they're not going to [TS]

00:55:52 ◼   ► make it you know they may not even match [TS]

00:55:54 ◼   ► the crv but they can make a small [TS]

00:55:57 ◼   ► forward or looking kind of sport you [TS]

00:55:59 ◼   ► thinking what does it have that all the [TS]

00:56:01 ◼   ► cars don't looks kind of like a mini or [TS]

00:56:03 ◼   ► kind of like you peel the skin off mini [TS]

00:56:05 ◼   ► instruction / rap for hot and so you [TS]