Cortex

00:00:00 ◼   ► so it turns out that now I have to read [TS]

00:00:02 ◼   ► the reddit just to get answers from you [TS]

00:00:05 ◼   ► for questions that really should have [TS]

00:00:07 ◼   ► been answered on the show [TS]

00:00:08 ◼   ► what are you talking about so apparently [TS]

00:00:11 ◼   ► you had a theme for your entire year [TS]

00:00:14 ◼   ► this year that you just didn't bring up [TS]

00:00:16 ◼   ► when we were talking about goals and [TS]

00:00:17 ◼   ► planning for 2016 last week it yeah it [TS]

00:00:21 ◼   ► just didn't come up in the conversation [TS]

00:00:22 ◼   ► okay or you didn't draw it out of me [TS]

00:00:26 ◼   ► it's your job as a professional [TS]

00:00:27 ◼   ► interviewer to draw the interesting [TS]

00:00:29 ◼   ► things out of like if I just been told [TS]

00:00:31 ◼   ► that this is an interview show is that [TS]

00:00:33 ◼   ► what this is all i need to do for you [TS]

00:00:36 ◼   ► now let's just say that interviewing is [TS]

00:00:38 ◼   ► not my strong skill or even offering any [TS]

00:00:41 ◼   ► information directing conversations is [TS]

00:00:43 ◼   ► not my skill because this is why I have [TS]

00:00:45 ◼   ► to work with people who do direct [TS]

00:00:46 ◼   ► conversations hmm such as yourself [TS]

00:00:49 ◼   ► the last time we were talking about new [TS]

00:00:52 ◼   ► years resolutions and how mostly we [TS]

00:00:56 ◼   ► think that they are dumb and ineffective [TS]

00:00:59 ◼   ► for various reasons but the thing that i [TS]

00:01:01 ◼   ► didn't mention last time is that i am [TS]

00:01:04 ◼   ► not opposed to the idea of having a [TS]

00:01:09 ◼   ► theme for the year and i'm not exactly [TS]

00:01:12 ◼   ► sure when this idea like cracked into my [TS]

00:01:15 ◼   ► mind but I have noticed people doing [TS]

00:01:18 ◼   ► themes for the year i know several [TS]

00:01:20 ◼   ► people this year who are doing themes [TS]

00:01:22 ◼   ► for the year and so I don't think that's [TS]

00:01:24 ◼   ► a bad idea as a replacement notion for a [TS]

00:01:29 ◼   ► new year's resolution like a theme can [TS]

00:01:32 ◼   ► be something that helps guide your [TS]

00:01:34 ◼   ► decisions over the following year it [TS]

00:01:38 ◼   ► doesn't have to be like a goal that you [TS]

00:01:40 ◼   ► are trying to achieve so i wish i had a [TS]

00:01:46 ◼   ► catchy year of for my theme so I like [TS]

00:01:49 ◼   ► everyone I know who's doing this they [TS]

00:01:51 ◼   ► say oh this is the year of X Linux on [TS]

00:01:54 ◼   ► desktops test this is the year [TS]

00:01:57 ◼   ► linux on the desktop and you're making [TS]

00:02:02 ◼   ► it your own personal goal to a co sure [TS]

00:02:05 ◼   ► that that happens i remember a [TS]

00:02:08 ◼   ► decade-plus ago now being in university [TS]

00:02:11 ◼   ► when I used [TS]

00:02:12 ◼   ► index and thinking this is going to be [TS]

00:02:14 ◼   ► everywhere in no time [TS]

00:02:18 ◼   ► oh how wrong I was yeah and everybody [TS]

00:02:22 ◼   ► else since I wish I could I could come [TS]

00:02:24 ◼   ► up with a single word but what i have [TS]

00:02:28 ◼   ► come to the conclusion that my theme for [TS]

00:02:31 ◼   ► the year if I had to pick a single word [TS]

00:02:34 ◼   ► is i would say the year of less is my [TS]

00:02:39 ◼   ► theme for the year [TS]

00:02:41 ◼   ► mmm and it would really be because [TS]

00:02:44 ◼   ► you're less sounds nice but it really [TS]

00:02:46 ◼   ► should be the year of less and then in [TS]

00:02:49 ◼   ► brackets me I of i have been thinking a [TS]

00:02:55 ◼   ► lot about the kinds of projects that I'm [TS]

00:02:56 ◼   ► involved in [TS]

00:02:57 ◼   ► I was thinking a lot about this on my [TS]

00:02:59 ◼   ► trip to Amsterdam which we talked about [TS]

00:03:01 ◼   ► recently and just thinking in the [TS]

00:03:03 ◼   ► biggest broadest picture of the kind of [TS]

00:03:08 ◼   ► work that I do the kind of side projects [TS]

00:03:11 ◼   ► that i do what do I want to take on what [TS]

00:03:14 ◼   ► do I not want to take on and i have come [TS]

00:03:16 ◼   ► to the realization that i am at the [TS]

00:03:22 ◼   ► limit of the number of projects that i [TS]

00:03:26 ◼   ► can work on that require me to be [TS]

00:03:31 ◼   ► constantly involved in an intimate way [TS]

00:03:34 ◼   ► so obviously youtube videos the two [TS]

00:03:38 ◼   ► podcasts each of these they can't be [TS]

00:03:41 ◼   ► done without me like IM and intimate [TS]

00:03:45 ◼   ► part of of this project and as we have [TS]

00:03:49 ◼   ► discussed i always like to work on [TS]

00:03:50 ◼   ► various side projects and more [TS]

00:03:52 ◼   ► references a thing like i like to do [TS]

00:03:54 ◼   ► this this is a thing that I think is [TS]

00:03:55 ◼   ► good [TS]

00:03:56 ◼   ► you never really know what's going to [TS]

00:03:58 ◼   ► pay off but really none of my side [TS]

00:04:02 ◼   ► projects aside from these two podcasts [TS]

00:04:04 ◼   ► in the past two years have gone very [TS]

00:04:10 ◼   ► many places they don't really see the [TS]

00:04:12 ◼   ► light of day [TS]

00:04:13 ◼   ► yeah they all get killed in the crib wow [TS]

00:04:16 ◼   ► that's that is a really heavy metal [TS]

00:04:20 ◼   ► Wow hotel the drama today great [TS]

00:04:26 ◼   ► I don't think this drama is a perfectly [TS]

00:04:28 ◼   ► apt metaphor sure I'd project is like a [TS]

00:04:30 ◼   ► brand-new baby full of hope [TS]

00:04:32 ◼   ► uh-huh that you just murder yeah right [TS]

00:04:35 ◼   ► yeah you carry on down that landfill i [TS]

00:04:38 ◼   ► partly came to that conclusion because [TS]

00:04:39 ◼   ► as I think I reference the last podcast [TS]

00:04:41 ◼   ► and in Amsterdam one of the the side [TS]

00:04:43 ◼   ► projects that came closest to being [TS]

00:04:45 ◼   ► something real I murdered because a kid [TS]

00:04:49 ◼   ► it was really this this thought of let [TS]

00:04:53 ◼   ► me imagine if this project is wildly [TS]

00:04:57 ◼   ► successful like let's say it's as [TS]

00:04:59 ◼   ► successful as a person can reasonably [TS]

00:05:01 ◼   ► expect that it would be I realized oh [TS]

00:05:04 ◼   ► okay all i will have done for myself is [TS]

00:05:07 ◼   ► add another youtube channel level of [TS]

00:05:10 ◼   ► requirement for my own interaction in [TS]

00:05:13 ◼   ► the project [TS]

00:05:14 ◼   ► what about all the good things that come [TS]

00:05:16 ◼   ► with it up like money more money is [TS]

00:05:19 ◼   ► always better [TS]

00:05:19 ◼   ► there's not a scenario under which more [TS]

00:05:21 ◼   ► money is not better but my my theme is [TS]

00:05:26 ◼   ► the year of less because it is it is [TS]

00:05:29 ◼   ► about recognizing the limits of how much [TS]

00:05:31 ◼   ► i can possibly do right like how much [TS]

00:05:36 ◼   ► can I directly be involved in and out [TS]

00:05:39 ◼   ► and I've come to the conclusion that [TS]

00:05:40 ◼   ► like okay if any of these side project [TS]

00:05:45 ◼   ► that i have worked on that would involve [TS]

00:05:47 ◼   ► me ongoing working on them in the future [TS]

00:05:51 ◼   ► if they're successful at this stage they [TS]

00:05:55 ◼   ► would have to be taking time away from [TS]

00:05:57 ◼   ► other things that I'm doing and so the [TS]

00:06:00 ◼   ► realization that i have had is that if [TS]

00:06:02 ◼   ► for any side projects that i am going to [TS]

00:06:07 ◼   ► work on at this point in the future I [TS]

00:06:09 ◼   ► have to at least envision that if it is [TS]

00:06:12 ◼   ► successful there is a way for it to [TS]

00:06:16 ◼   ► either be done as in a completely [TS]

00:06:20 ◼   ► self-contained it is finished it doesn't [TS]

00:06:23 ◼   ► require updating kind of project or it [TS]

00:06:27 ◼   ► needs to be something that I can turn [TS]

00:06:30 ◼   ► over to somebody else right where i can [TS]

00:06:33 ◼   ► I could say like hire someone if the [TS]

00:06:35 ◼   ► thing is very successful to continue to [TS]

00:06:38 ◼   ► work on it [TS]

00:06:38 ◼   ► and it would not have to be me working [TS]

00:06:40 ◼   ► on the thing sure [TS]

00:06:42 ◼   ► so this is this is what i mean by like [TS]

00:06:44 ◼   ► my theme of the year of Les like les me [TS]

00:06:48 ◼   ► involved in any side projects and so [TS]

00:06:51 ◼   ► I've just been thinking very carefully [TS]

00:06:53 ◼   ► about any of the things that I choose to [TS]

00:06:55 ◼   ► work on of what is the endpoint in this [TS]

00:06:58 ◼   ► if it is successful is it successful in [TS]

00:07:01 ◼   ► the way that it is just done it is just [TS]

00:07:03 ◼   ► finished or is it successful in the way [TS]

00:07:06 ◼   ► that it's something i can turn over to [TS]

00:07:07 ◼   ► somebody else right and if it doesn't [TS]

00:07:09 ◼   ► meet one of those criteria I've decided [TS]

00:07:11 ◼   ► this is no longer a project that I'm [TS]

00:07:14 ◼   ► going to work on I can't create for [TS]

00:07:16 ◼   ► myself another thing like a podcast or [TS]

00:07:19 ◼   ► another thing like a YouTube channel it [TS]

00:07:22 ◼   ► would just put me over the limit for how [TS]

00:07:23 ◼   ► many things that can possibly do and I [TS]

00:07:25 ◼   ► think that's partly why as you said none [TS]

00:07:27 ◼   ► of my side projects in the past have [TS]

00:07:29 ◼   ► come to light really because this was [TS]

00:07:32 ◼   ► the limiting factor that I just didn't [TS]

00:07:34 ◼   ► really think through carefully enough [TS]

00:07:36 ◼   ► about of course you can't take on yet [TS]

00:07:39 ◼   ► another one so it's not necessary that [TS]

00:07:42 ◼   ► the idea of you having side projects is [TS]

00:07:44 ◼   ► over but they're just new kind of rules [TS]

00:07:46 ◼   ► that these side projects need to adhere [TS]

00:07:48 ◼   ► to like the idea of being able to pass [TS]

00:07:51 ◼   ► them to somebody else so like when you [TS]

00:07:53 ◼   ► when an opportunity comes up you have to [TS]

00:07:55 ◼   ► assess if that seems like it would be [TS]

00:07:57 ◼   ► possible for you to consider [TS]

00:07:58 ◼   ► entertaining it [TS]

00:07:59 ◼   ► yes that's exactly right i will never be [TS]

00:08:02 ◼   ► free of side projects [TS]

00:08:03 ◼   ► it's just the way that my brain is if I [TS]

00:08:05 ◼   ► tried to eliminate side projects [TS]

00:08:07 ◼   ► entirely i would just end up i think [TS]

00:08:09 ◼   ► hating my main projects because you have [TS]

00:08:11 ◼   ► to have something else was like oh this [TS]

00:08:12 ◼   ► is a fun thing to work on and so that [TS]

00:08:16 ◼   ► has been largely the criteria I've used [TS]

00:08:18 ◼   ► in the past for side projects is this [TS]

00:08:20 ◼   ► fun and interesting and there are many [TS]

00:08:21 ◼   ► things that are fun and interesting but [TS]

00:08:24 ◼   ► they can't be fun and interesting things [TS]

00:08:26 ◼   ► that spin off ongoing indefinite [TS]

00:08:29 ◼   ► projects in the future like it's just [TS]

00:08:31 ◼   ► not it's just not something that is [TS]

00:08:32 ◼   ► possible and also for the money side [TS]

00:08:35 ◼   ► like to come back to that again it may [TS]

00:08:38 ◼   ► actually I don't know this but it may be [TS]

00:08:41 ◼   ► easier to grow your existing projects to [TS]

00:08:46 ◼   ► make more money from them then it would [TS]

00:08:48 ◼   ► be to start brand new ones in the hope [TS]

00:08:51 ◼   ► that [TS]

00:08:51 ◼   ► it will make you a lot of money yeah [TS]

00:08:53 ◼   ► well this goes this goes back to the [TS]

00:08:55 ◼   ► thing that I've discussed before I think [TS]

00:08:57 ◼   ► everybody should have some notion of how [TS]

00:09:00 ◼   ► much money they earn per active our of [TS]

00:09:02 ◼   ► working and that formula in is involved [TS]

00:09:07 ◼   ► into things like money coming in and [TS]

00:09:09 ◼   ► time going out and you divide those [TS]

00:09:10 ◼   ► those two numbers i'm really scared to [TS]

00:09:12 ◼   ► do that calculation but why are you [TS]

00:09:15 ◼   ► scared to do that I'm just worried it's [TS]

00:09:16 ◼   ► going to show me something I don't want [TS]

00:09:18 ◼   ► to see you can't precisely why you [TS]

00:09:22 ◼   ► should do it yeah but then if it shows [TS]

00:09:25 ◼   ► me that all your time is worth a dollar [TS]

00:09:27 ◼   ► an hour then what do i do like I'm [TS]

00:09:29 ◼   ► scared of the potential bad feelings [TS]

00:09:33 ◼   ► that may give me it's on my list but not [TS]

00:09:36 ◼   ► right now from your list cats on your [TS]

00:09:38 ◼   ► list and it's not right now [TS]

00:09:39 ◼   ► yeah for someone like you you seem like [TS]

00:09:42 ◼   ► you are in just a prime category of [TS]

00:09:44 ◼   ► person who should definitely do this as [TS]

00:09:47 ◼   ► in if I was you I would want to know [TS]

00:09:49 ◼   ► what is the dollar value of hours spent [TS]

00:09:53 ◼   ► per show that you work on em because you [TS]

00:09:58 ◼   ► are a host on real FM but you are also [TS]

00:10:01 ◼   ► an owner of relay FM and so I think you [TS]

00:10:05 ◼   ► like I would want to know as an owner of [TS]

00:10:07 ◼   ► real afm this idea of again you imagine [TS]

00:10:10 ◼   ► yourself as two different people which [TS]

00:10:12 ◼   ► is something we might talk about a [TS]

00:10:13 ◼   ► little bit later but as two different [TS]

00:10:14 ◼   ► people like the owner of the company and [TS]

00:10:17 ◼   ► then someone who is directing and [TS]

00:10:19 ◼   ► employee who is also you to do certain [TS]

00:10:22 ◼   ► kinds of work and so I would want to [TS]

00:10:24 ◼   ► know like what is my mother is the value [TS]

00:10:26 ◼   ► of this employee per hour per project [TS]

00:10:28 ◼   ► but it just so happens that this [TS]

00:10:30 ◼   ► employee is also you that's why I think [TS]

00:10:32 ◼   ► you should totally do it [TS]

00:10:33 ◼   ► yeah don't get me wrong this what we're [TS]

00:10:36 ◼   ► going to talk about later this book that [TS]

00:10:38 ◼   ► we've been reading has actually started [TS]

00:10:40 ◼   ► making me think that I should do this so [TS]

00:10:43 ◼   ► when I say it's on my list was that list [TS]

00:10:46 ◼   ► is like this mentor thing it's knocking [TS]

00:10:48 ◼   ► around in my brain a little bit more so [TS]

00:10:50 ◼   ► maybe we can actually come back to this [TS]

00:10:52 ◼   ► idea on a later episode [TS]

00:10:54 ◼   ► yeah what book will come back to this [TS]

00:10:56 ◼   ► but to return to the theme of the year [TS]

00:10:59 ◼   ► of less what I'm aware of is for [TS]

00:11:02 ◼   ► projects in the future [TS]

00:11:05 ◼   ► and how I track my hourly earnings for [TS]

00:11:08 ◼   ► my business I have to largely focus on [TS]

00:11:11 ◼   ► not increasing the denominator in this [TS]

00:11:14 ◼   ► formula of dollars per hour show write [TS]

00:11:17 ◼   ► the denominator is relatively max out [TS]

00:11:22 ◼   ► like I've done all of these clever [TS]

00:11:23 ◼   ► things about ok my afternoons are [TS]

00:11:25 ◼   ► unproductive time but i can fill [TS]

00:11:27 ◼   ► afternoons with podcast work as a thing [TS]

00:11:30 ◼   ► that I can do which is why we are [TS]

00:11:31 ◼   ► recording right now at like 345 in the [TS]

00:11:35 ◼   ► afternoon which is normally just a [TS]

00:11:36 ◼   ► terrible dead time for me but is a time [TS]

00:11:38 ◼   ► that with some coffee [TS]

00:11:40 ◼   ► I can talk to my good friend Mike and we [TS]

00:11:42 ◼   ► can do some podcasting I figured out [TS]

00:11:44 ◼   ► some of these things but the year of [TS]

00:11:46 ◼   ► less for me is this idea of recognizing [TS]

00:11:49 ◼   ► how new projects could fit into my [TS]

00:11:52 ◼   ► business if they're wildly successful [TS]

00:11:55 ◼   ► and recognizing some limitations on how [TS]

00:12:01 ◼   ► many hours I can put in during the day [TS]

00:12:03 ◼   ► how many hours I want to put in during [TS]

00:12:05 ◼   ► the day and trying to figure out the way [TS]

00:12:09 ◼   ► to make that work out so i am currently [TS]

00:12:12 ◼   ► just in the the very beginning stages of [TS]

00:12:15 ◼   ► a side project that i'm interested in [TS]

00:12:17 ◼   ► working on whether it comes the light of [TS]

00:12:19 ◼   ► day we'll see you at the end of the year [TS]

00:12:21 ◼   ► who knows but i'm working on that side [TS]

00:12:25 ◼   ► project with my side project time [TS]

00:12:26 ◼   ► because i can see if this is successful [TS]

00:12:31 ◼   ► it is the kind of project where I could [TS]

00:12:33 ◼   ► hand it over to somebody that the [TS]

00:12:36 ◼   ► project itself could pay for their [TS]

00:12:38 ◼   ► salary to keep the thing going right and [TS]

00:12:41 ◼   ► that it like that is now a requirement [TS]

00:12:43 ◼   ► for side projects in the future that's a [TS]

00:12:45 ◼   ► good requirement i have to say the idea [TS]

00:12:47 ◼   ► of less is definitely something that is [TS]

00:12:49 ◼   ► a theme for me this year but like in a [TS]

00:12:51 ◼   ► slightly different way and I've already [TS]

00:12:53 ◼   ► acted on it a little bit and I've cut [TS]

00:12:55 ◼   ► down the active hours of recording for [TS]

00:13:00 ◼   ► me by canceling a show or retiring a [TS]

00:13:03 ◼   ► show and dropping tools to weekly shows [TS]

00:13:06 ◼   ► down to Fort Lee we spoke about this who [TS]

00:13:08 ◼   ► you know that that's one of those things [TS]

00:13:09 ◼   ► to me where it's doing less of that type [TS]

00:13:12 ◼   ► of work because the podcasting work [TS]

00:13:14 ◼   ► takes up the most amount of time because [TS]

00:13:16 ◼   ► you're spending multiple [TS]

00:13:18 ◼   ► hours and this is what you do that it's [TS]

00:13:21 ◼   ► blocked out where my of work is a little [TS]

00:13:23 ◼   ► bit more sporadic so I'm trying to just [TS]

00:13:26 ◼   ► cut down a lot of that kind of sheduled [TS]

00:13:29 ◼   ► time where I must be working on [TS]

00:13:33 ◼   ► something so yeah I I'm thinking that [TS]

00:13:37 ◼   ► that is a different theme for me as well [TS]

00:13:38 ◼   ► but in a slightly different way [TS]

00:13:40 ◼   ► do you know I mean how many how many [TS]

00:13:42 ◼   ► hours a week then I guess maybe maybe [TS]

00:13:45 ◼   ► you think on a bi-weekly schedule but [TS]

00:13:47 ◼   ► how many hours have you gotten back with [TS]

00:13:49 ◼   ► those changes do you know roughly [TS]

00:13:50 ◼   ► speaking [TS]

00:13:51 ◼   ► I've probably got back about six to [TS]

00:13:52 ◼   ► seven hours every other week [TS]

00:13:55 ◼   ► that's a pretty big game yeah because [TS]

00:13:57 ◼   ► it's the preparation the recording and [TS]

00:13:59 ◼   ► the editing and I've been able to drop [TS]

00:14:00 ◼   ► that down so I'm kind of at the moment [TS]

00:14:03 ◼   ► of structure of my week where I kind of [TS]

00:14:05 ◼   ► have one week on one week off in that I [TS]

00:14:09 ◼   ► record three shows one week and then [TS]

00:14:12 ◼   ► like six or seven shows the next week [TS]

00:14:15 ◼   ► who and I'm trying to get used to this [TS]

00:14:18 ◼   ► but I think that's a pretty good way of [TS]

00:14:21 ◼   ► doing things because when I feel really [TS]

00:14:23 ◼   ► busy [TS]

00:14:24 ◼   ► I'm like next week will be better and [TS]

00:14:27 ◼   ► that has kind of helped me so far it and [TS]

00:14:30 ◼   ► we're only like a month into it but [TS]

00:14:32 ◼   ► where I feel like I've been really busy [TS]

00:14:33 ◼   ► one weekend like it's okay next week's [TS]

00:14:35 ◼   ► going to have more time and that's been [TS]

00:14:37 ◼   ► quite a nice feeling for me going like [TS]

00:14:41 ◼   ► we do and having done this feud over a [TS]

00:14:43 ◼   ► few different weeks now so I quite like [TS]

00:14:45 ◼   ► that it's very interesting that you [TS]

00:14:47 ◼   ► mention that because one of the idea [TS]

00:14:50 ◼   ► that has been knocking around in my head [TS]

00:14:52 ◼   ► that is under the theme of the year of [TS]

00:14:55 ◼   ► less is trying to figure out some kind [TS]

00:14:58 ◼   ► of schedule like that because I've [TS]

00:15:02 ◼   ► always said the one of the biggest [TS]

00:15:04 ◼   ► downsides about being self-employed is [TS]

00:15:06 ◼   ► that the work never leaves you that that [TS]

00:15:09 ◼   ► you're always thinking about it doesn't [TS]

00:15:11 ◼   ► matter what you're doing it's always on [TS]

00:15:12 ◼   ► your mind and can't sweep it under the [TS]

00:15:16 ◼   ► rug evil which I used to do [TS]

00:15:18 ◼   ► yeah you can't sweep it under the rug [TS]

00:15:19 ◼   ► there's nobody else who's going to pick [TS]

00:15:21 ◼   ► up the problems you know when [TS]

00:15:23 ◼   ► you drop them practice because they're [TS]

00:15:26 ◼   ► all your problems just drop them on the [TS]

00:15:29 ◼   ► floor is like oh I have to clean that [TS]

00:15:31 ◼   ► out and to compare and contrast the [TS]

00:15:36 ◼   ► thing that was the greatest about [TS]

00:15:37 ◼   ► teaching was looking forward to the [TS]

00:15:39 ◼   ► holidays but that was the best part of [TS]

00:15:40 ◼   ► the job without a doubt and I to have [TS]

00:15:43 ◼   ► been just wondering in the theme of year [TS]

00:15:45 ◼   ► of less is if there is a way to build [TS]

00:15:49 ◼   ► back in some kind of schedule like that [TS]

00:15:52 ◼   ► you know i don't know what it would be [TS]

00:15:54 ◼   ► but I've just been toying with the idea [TS]

00:15:55 ◼   ► of what can I do for weeks on and then [TS]

00:15:58 ◼   ► one week is like a low-power week and [TS]

00:16:01 ◼   ► then four weeks on a one-week as a [TS]

00:16:03 ◼   ► low-power to have some kind of cycle in [TS]

00:16:05 ◼   ► the working schedule to do this same [TS]

00:16:08 ◼   ► thing that that it sounds like you are [TS]

00:16:10 ◼   ► beginning to see this idea of chunking [TS]

00:16:12 ◼   ► work in two different kinds of of [TS]

00:16:16 ◼   ► schedule time so that you have some [TS]

00:16:18 ◼   ► sense of like oh this is the busy time [TS]

00:16:21 ◼   ► this is the less busy time this is the [TS]

00:16:22 ◼   ► busy time this is the less busy time as [TS]

00:16:25 ◼   ► opposed to the thing that I don't like [TS]

00:16:26 ◼   ► which is just this constant uniform [TS]

00:16:29 ◼   ► background radiation of work that is [TS]

00:16:31 ◼   ► ever unchanging yeah that's something I [TS]

00:16:33 ◼   ► have been toying around with how could I [TS]

00:16:35 ◼   ► make this work in the year of less today [TS]

00:16:38 ◼   ► it's interesting that you you have done [TS]

00:16:41 ◼   ► something like that so far with your own [TS]

00:16:43 ◼   ► schedule [TS]

00:16:44 ◼   ► yeah it started to happen accidentally [TS]

00:16:46 ◼   ► and then I made some choices [TS]

00:16:49 ◼   ► specifically to make it this way and and [TS]

00:16:52 ◼   ► I'm I'm i'll report back how this is [TS]

00:16:54 ◼   ► going but right now i'm pretty happy [TS]

00:16:56 ◼   ► with it yeah i think there's something [TS]

00:16:58 ◼   ► to be said for that like whenever [TS]

00:16:59 ◼   ► whenever I could as it as a teacher I [TS]

00:17:02 ◼   ► always like to schedule as much as [TS]

00:17:04 ◼   ► possible [TS]

00:17:05 ◼   ► teaching days and non-teaching days like [TS]

00:17:08 ◼   ► let's try to have monday is wall-to-wall [TS]

00:17:11 ◼   ► classes from the morning until the end [TS]

00:17:13 ◼   ► of the day if that means I can get a [TS]

00:17:16 ◼   ► Tuesday where there's only one class or [TS]

00:17:18 ◼   ► two classes [TS]

00:17:19 ◼   ► yeah right like that was way better like [TS]

00:17:21 ◼   ► I hated the couple years where I had a [TS]

00:17:23 ◼   ► schedule where every day was the same [TS]

00:17:25 ◼   ► where there's like others four or five [TS]

00:17:28 ◼   ► classes every single day and there's no [TS]

00:17:31 ◼   ► big chunks of time in between them [TS]

00:17:33 ◼   ► I much prefer to schedule that was super [TS]

00:17:35 ◼   ► lumpy with every [TS]

00:17:36 ◼   ► thing or nothing on on particular days [TS]

00:17:38 ◼   ► except reminds me of my 61 college a [TS]

00:17:42 ◼   ► timetable [TS]

00:17:43 ◼   ► that's why I think of when I think of [TS]

00:17:44 ◼   ► this is I had exactly that I had one [TS]

00:17:46 ◼   ► week was in every day and then another [TS]

00:17:48 ◼   ► week rise in three days but no earlier [TS]

00:17:50 ◼   ► than 1pm and I loved it- loved working [TS]

00:17:54 ◼   ► that way I'm so I think it's kind of [TS]

00:17:56 ◼   ► reminded me of that a little bit and [TS]

00:17:58 ◼   ► cycle I kind of built a lot of my habits [TS]

00:18:02 ◼   ► around that and i think this is pretty [TS]

00:18:04 ◼   ► nice so it's cortex on the busy week [TS]

00:18:06 ◼   ► yeah or okay yeah and it could only be [TS]

00:18:10 ◼   ► this is part of the busy week the kids [TS]

00:18:13 ◼   ► as i said to you before like thursday is [TS]

00:18:16 ◼   ► cortex day it's the only thing I do [TS]

00:18:18 ◼   ► because it's all I can handle which see [TS]

00:18:20 ◼   ► that's why I thought oh it surely I'm on [TS]

00:18:22 ◼   ► the non busy week because this is the [TS]

00:18:24 ◼   ► only thing that you do it because you're [TS]

00:18:25 ◼   ► on the non busy we can make the non busy [TS]

00:18:27 ◼   ► week the busy week i'm not that much [TS]

00:18:30 ◼   ► trouble you're not just the whole thing [TS]

00:18:33 ◼   ► around the show talking to me is not the [TS]

00:18:36 ◼   ► hard part [TS]

00:18:37 ◼   ► it's all my picky demands [TS]

00:18:38 ◼   ► behind-the-scenes that's the hard part [TS]

00:18:39 ◼   ► is that it i have no idea what you're [TS]

00:18:41 ◼   ► talking about was that like how we spent [TS]

00:18:42 ◼   ► like two hours this morning trying to [TS]

00:18:44 ◼   ► find a tool to replace google docs he [TS]

00:18:46 ◼   ► referring to that this is the type of [TS]

00:18:49 ◼   ► stuff that happens on my roster i don't [TS]

00:18:51 ◼   ► know i don't know what you're talking [TS]

00:18:52 ◼   ► about [TS]

00:18:52 ◼   ► cause she don't two hours of fruitless [TS]

00:18:55 ◼   ► endeavor today's episode of cortex is [TS]

00:18:58 ◼   ► brought to you by smile and I get to [TS]

00:19:00 ◼   ► talk to you today about one of my very [TS]

00:19:02 ◼   ► favorite apps and that's PDF man let me [TS]

00:19:04 ◼   ► tell you why I love PDF man it's like a [TS]

00:19:05 ◼   ► Swiss Army knife for working with PDFs [TS]

00:19:08 ◼   ► you have all of the basics covered you [TS]

00:19:09 ◼   ► can fill in and sign forms you can make [TS]

00:19:11 ◼   ► edits to pdfs you can highlight things [TS]

00:19:13 ◼   ► and even use OCR to recognize text see [TS]

00:19:16 ◼   ► you can drag out and put it in another [TS]

00:19:17 ◼   ► application and also you have incredible [TS]

00:19:19 ◼   ► powerful features like redaction word [TS]

00:19:22 ◼   ► exporting page numbering and Bates [TS]

00:19:25 ◼   ► numbering you like a PDF wizard with PDF [TS]

00:19:27 ◼   ► pan and we're pfm for ipad and iphone [TS]

00:19:29 ◼   ► you also be able to take control of your [TS]

00:19:31 ◼   ► contract and forms no matter where you [TS]

00:19:33 ◼   ► are [TS]

00:19:34 ◼   ► PDF parents also also if you are the [TS]

00:19:36 ◼   ► type of person who wants to or has a [TS]

00:19:38 ◼   ► paperless office no more printing [TS]

00:19:40 ◼   ► scanning and faxing you'll just fill in [TS]

00:19:42 ◼   ► and sign with PDF pen and you'll be on [TS]

00:19:44 ◼   ► your way [TS]

00:19:45 ◼   ► I love PDF pen because i have to sign [TS]

00:19:47 ◼   ► contracts and fill in forms a bunch [TS]

00:19:49 ◼   ► because of [TS]

00:19:49 ◼   ► type of work that I do i sign contracts [TS]

00:19:51 ◼   ► sponsorships and stuff like that this [TS]

00:19:53 ◼   ► happens pretty frequently so people will [TS]

00:19:55 ◼   ► send me like maybe a word document or [TS]

00:19:57 ◼   ► PDF i'm lucky i just put into PDF pen [TS]

00:20:00 ◼   ► I'm able to sign it and I can use my [TS]

00:20:02 ◼   ► Wacom tablets like actually sign it [TS]

00:20:04 ◼   ► which is I know I kind of like that and [TS]

00:20:06 ◼   ► then I can export it out and send it on [TS]

00:20:08 ◼   ► the way I mean somebody why even exploit [TS]

00:20:09 ◼   ► his word and just send back the word [TS]

00:20:11 ◼   ► document cuz i know that's what they're [TS]

00:20:12 ◼   ► gonna want PDF makes this so so easy i [TS]

00:20:15 ◼   ► don't need to print things are going to [TS]

00:20:16 ◼   ► scan things it's absolutely fantastic [TS]

00:20:18 ◼   ► smile has a bunch of great tutorials [TS]

00:20:21 ◼   ► from this David's box of mac power users [TS]

00:20:23 ◼   ► frame relay of them these short videos [TS]

00:20:25 ◼   ► we'll teach you everything that you need [TS]

00:20:27 ◼   ► to know about PDF pen seven and you can [TS]

00:20:29 ◼   ► learn all about this and you can learn [TS]

00:20:31 ◼   ► all about this and find those videos at [TS]

00:20:34 ◼   ► smile software.com / cortex PDF pen [TS]

00:20:37 ◼   ► seven and PDF pen pro 7 require os10 [TS]

00:20:39 ◼   ► Yosemite and what beautifully on OS 10 [TS]

00:20:42 ◼   ► el capitan pdf pattern for iOS is [TS]

00:20:45 ◼   ► available from the appstore thank you so [TS]

00:20:47 ◼   ► much to smile and PDF pen for sponsoring [TS]

00:20:49 ◼   ► this week's episode of cortex so we had [TS]

00:20:53 ◼   ► some pretty good feedback on the reddit [TS]

00:20:55 ◼   ► from a user who goes by the name blind [TS]

00:20:58 ◼   ► blonde PhD about goals and I just wanted [TS]

00:21:01 ◼   ► to read this because I thought it was [TS]

00:21:02 ◼   ► really good and did a much better job [TS]

00:21:05 ◼   ► than we did of summing up goals this [TS]

00:21:08 ◼   ► person says that there are psychologists [TS]

00:21:09 ◼   ► who does research in this field and they [TS]

00:21:12 ◼   ► have three points that people should [TS]

00:21:14 ◼   ► think about as general rules of thumb [TS]

00:21:15 ◼   ► for goal-setting white one is make a [TS]

00:21:18 ◼   ► goal specific i want to lose X amount of [TS]

00:21:20 ◼   ► pounds is better than I want to lose [TS]

00:21:22 ◼   ► weight because you have a clear idea of [TS]

00:21:24 ◼   ► where you are and where you need to be [TS]

00:21:26 ◼   ► to achieve your goal point to make the [TS]

00:21:28 ◼   ► gold challenging yet attainable which [TS]

00:21:30 ◼   ► this challenge should force yourself to [TS]

00:21:32 ◼   ► actually change your behavior or work [TS]

00:21:34 ◼   ► hard to attain it and point 3 is the [TS]

00:21:36 ◼   ► person must be committed to a goal goals [TS]

00:21:39 ◼   ► dictated from your boss that you're [TS]

00:21:40 ◼   ► committed to won't work [TS]

00:21:42 ◼   ► we also have evidence that just paying [TS]

00:21:44 ◼   ► someone raised isn't always the best [TS]

00:21:45 ◼   ► method to motivate people either i [TS]

00:21:48 ◼   ► thought these are really good and like [TS]

00:21:50 ◼   ► that last one reading you know that goes [TS]

00:21:52 ◼   ► against what i say about the corporate [TS]

00:21:53 ◼   ► goals like no one is committed to them [TS]

00:21:56 ◼   ► so nobody bothers yeah that that yeah [TS]

00:21:59 ◼   ► that's definitely the case your goals [TS]

00:22:00 ◼   ► dictated from your body [TS]

00:22:01 ◼   ► whatever yeah i don't care i'm not [TS]

00:22:04 ◼   ► committed to this and i like the idea of [TS]

00:22:07 ◼   ► like I want to lose X amount of pounds [TS]

00:22:09 ◼   ► as opposed to I want to lose weight like [TS]

00:22:11 ◼   ► that is a really good way of putting it [TS]

00:22:12 ◼   ► because i need to work out what my goal [TS]

00:22:15 ◼   ► is because right now I just know I want [TS]

00:22:16 ◼   ► to lose some way i have worked out [TS]

00:22:18 ◼   ► exactly how much but I do want to lose [TS]

00:22:20 ◼   ► that's hard to not have a specific goal [TS]

00:22:24 ◼   ► I are you keeping on a spreadsheet at [TS]

00:22:25 ◼   ► least Mike we talked about this last [TS]

00:22:27 ◼   ► time you do have it on spaghetti right [TS]

00:22:28 ◼   ► yeah okay good don't worry you put it on [TS]

00:22:32 ◼   ► a public twitter i can help you do that [TS]

00:22:33 ◼   ► if you want to pass along willingly not [TS]

00:22:35 ◼   ► going to i'm not interested in that look [TS]

00:22:38 ◼   ► at the only way I do that is if one of [TS]

00:22:40 ◼   ► those scales arrives at my home [TS]

00:22:42 ◼   ► oh yeah yeah I'm not buying one okay [TS]

00:22:46 ◼   ► yeah yeah and all you're up to do you [TS]

00:22:49 ◼   ► live like that tell ya that was that was [TS]

00:22:54 ◼   ► my my safety net in saying that is i'm [TS]

00:22:56 ◼   ► pretty sure you don't have my address [TS]

00:22:58 ◼   ► and i need to to provide a an important [TS]

00:23:02 ◼   ► piece of follow-up about what about this [TS]

00:23:05 ◼   ► show [TS]

00:23:06 ◼   ► oh yeah okay yeah from last week's [TS]

00:23:07 ◼   ► episode so couple of hours after we [TS]

00:23:10 ◼   ► record a dino arrives at home who and I [TS]

00:23:15 ◼   ► not a hundred percent sure how we got [TS]

00:23:17 ◼   ► onto this topic but she kind of [TS]

00:23:19 ◼   ► mentioned in passing that you heard [TS]

00:23:24 ◼   ► contact information has been provided to [TS]

00:23:26 ◼   ► you via Casey argue our mutual friend [TS]

00:23:30 ◼   ► mr. Cassilis of the accident tech [TS]

00:23:31 ◼   ► podcast who took advantage of Casey I [TS]

00:23:35 ◼   ► don't know what you're talking to get [TS]

00:23:36 ◼   ► Adina's contact information to talk to [TS]

00:23:38 ◼   ► her about my diet I didn't know talking [TS]

00:23:40 ◼   ► about porque si I just guessed that [TS]

00:23:43 ◼   ► Deena's information [TS]

00:23:44 ◼   ► oh yeah nobody else wasn't was involved [TS]

00:23:47 ◼   ► or is going to be implicated why it's [TS]

00:23:49 ◼   ► too late i am sticking to my story [TS]

00:23:51 ◼   ► yeah sure you are i assented in a [TS]

00:23:54 ◼   ► suggestion today you know she asked for [TS]

00:23:56 ◼   ► suggestions for you and so I center one [TS]

00:23:58 ◼   ► where was funny we were talking about [TS]

00:23:59 ◼   ► this last night just like I he sent me [TS]

00:24:01 ◼   ► one message to send one back and you [TS]

00:24:03 ◼   ► never replied and make it as great as a [TS]

00:24:06 ◼   ► key to this is how is he just doesn't [TS]

00:24:08 ◼   ► reply to messages is totally fine and do [TS]

00:24:10 ◼   ► reply to messages just eventually even [TS]

00:24:13 ◼   ► and sometimes we've completely different [TS]

00:24:15 ◼   ► things to what the message about that [TS]

00:24:17 ◼   ► for you didn't reply to it i'm looking [TS]

00:24:18 ◼   ► at the dates on this I message [TS]

00:24:20 ◼   ► conversation and it is two weeks example [TS]

00:24:23 ◼   ► here for it yeah that's what i said [TS]

00:24:24 ◼   ► replies they never come with it I i [TS]

00:24:29 ◼   ► don't think i don't think it's a secret [TS]

00:24:30 ◼   ► at this point anybody who listens to me [TS]

00:24:32 ◼   ► on podcast that they know i am very [TS]

00:24:34 ◼   ► difficult to get in touch with even [TS]

00:24:35 ◼   ► under the best of circumstances even if [TS]

00:24:37 ◼   ► you have my own method for making sure [TS]

00:24:39 ◼   ► unless you're animating that's true [TS]

00:24:42 ◼   ► unless i'm looking for distraction [TS]

00:24:44 ◼   ► definitely the i imagine i can only [TS]

00:24:46 ◼   ► imagine that you send messages to [TS]

00:24:48 ◼   ► everyone until somebody replies [TS]

00:24:50 ◼   ► yeah like please someone get me out of [TS]

00:24:52 ◼   ► this everybody look at this funny [TS]

00:24:55 ◼   ► Buffalo stock footage that's what i do [TS]

00:24:58 ◼   ► in between last episode in this episode [TS]

00:25:00 ◼   ► you set me a task em to read a book [TS]

00:25:04 ◼   ► called the e-myth revisited l.m.a.o I [TS]

00:25:09 ◼   ► asked you why are we doing this now [TS]

00:25:12 ◼   ► shouldn't we set homework for the [TS]

00:25:14 ◼   ► listener and you told me specifically [TS]

00:25:18 ◼   ► that we should not tell people to read [TS]

00:25:19 ◼   ► this book that what that was not exactly [TS]

00:25:23 ◼   ► what I said alright well let me find [TS]

00:25:25 ◼   ► exactly what you said I don't let the I [TS]

00:25:26 ◼   ► message conversation maybe I've put my [TS]

00:25:29 ◼   ► own my own I think you have made your [TS]

00:25:32 ◼   ► own spin on this i suggested i suggested [TS]

00:25:36 ◼   ► that you read this book because the [TS]

00:25:38 ◼   ► topic of of doing the follow-up on year [TS]

00:25:41 ◼   ► themes came up and as listeners will see [TS]

00:25:45 ◼   ► shortly i think that the e-myth [TS]

00:25:48 ◼   ► revisited aligns with the theme of the [TS]

00:25:52 ◼   ► year of less in the same way that one of [TS]

00:25:55 ◼   ► the one of the books are recommended on [TS]

00:25:56 ◼   ► audible for cortex was a essentialism [TS]

00:26:00 ◼   ► which is a book that i read recently [TS]

00:26:01 ◼   ► which also aligns with the year of less [TS]

00:26:04 ◼   ► so I just thought the e-myth would be [TS]

00:26:06 ◼   ► would be something to have you read to [TS]

00:26:09 ◼   ► have us discuss on the next show this [TS]

00:26:12 ◼   ► show this show I just want to preface [TS]

00:26:16 ◼   ► this whole conversation here by saying [TS]

00:26:18 ◼   ► that the listener don't feel like you [TS]

00:26:20 ◼   ► have to pause and go and get this book [TS]

00:26:22 ◼   ► and listen to it or read it [TS]

00:26:25 ◼   ► actually I would implore that you do not [TS]

00:26:28 ◼   ► do that do not listen to this or read [TS]

00:26:32 ◼   ► this [TS]

00:26:33 ◼   ► just listen to this conversation my hope [TS]

00:26:35 ◼   ► is that i will give you or we will give [TS]

00:26:37 ◼   ► you all of the value that you're going [TS]

00:26:40 ◼   ► to need from this book over the course [TS]

00:26:44 ◼   ► of this discussion [TS]

00:26:45 ◼   ► oh yeah why did you read this book i [TS]

00:26:47 ◼   ► counted this book even come into your [TS]

00:26:50 ◼   ► view in the first place [TS]

00:26:53 ◼   ► ok let me tell you the story with this [TS]

00:26:56 ◼   ► book [TS]

00:26:56 ◼   ► yeah this falls into the category of [TS]

00:26:59 ◼   ► books that i sometimes mentioned [TS]

00:27:03 ◼   ► recommend to people i think of as [TS]

00:27:04 ◼   ► business books know that I don't just [TS]

00:27:07 ◼   ► mean books that are for business people [TS]

00:27:10 ◼   ► but they're there is like a genre of [TS]

00:27:12 ◼   ► books which are not as terrible is like [TS]

00:27:17 ◼   ► a self-help book would be like some help [TS]

00:27:20 ◼   ► books are just awful yet what they're [TS]

00:27:21 ◼   ► just totally useless and in my mind [TS]

00:27:24 ◼   ► business books is a category of books [TS]

00:27:26 ◼   ► that usually include like people who [TS]

00:27:28 ◼   ► have accomplished something writing some [TS]

00:27:31 ◼   ► book with advice about how they have [TS]

00:27:32 ◼   ► accomplished a thing [TS]

00:27:34 ◼   ► yeah I for I've read a bunch of these [TS]

00:27:35 ◼   ► books as well yeah but I don't mean to [TS]

00:27:37 ◼   ► say that they are for businesses [TS]

00:27:39 ◼   ► necessarily sure [TS]

00:27:40 ◼   ► so this is just a category a book that i [TS]

00:27:42 ◼   ► have always read to some degree in [TS]

00:27:47 ◼   ► because I think oh I would like to do [TS]

00:27:50 ◼   ► some kind of self-improvement but [TS]

00:27:53 ◼   ► there's nothing useful in the [TS]

00:27:55 ◼   ► self-improvement section so this is the [TS]

00:27:57 ◼   ► more actionable part of that that [TS]

00:27:58 ◼   ► section of the bookstore right and so I [TS]

00:28:01 ◼   ► do not know how I originally came across [TS]

00:28:05 ◼   ► the e-myth revisited but at some stage i [TS]

00:28:08 ◼   ► read it and i remember i read it when I [TS]

00:28:11 ◼   ► was a teacher i think back in long time [TS]

00:28:14 ◼   ► ago probably when I was still teaching [TS]

00:28:15 ◼   ► my first school and I read it back then [TS]

00:28:20 ◼   ► and I thought well this book is terrible [TS]

00:28:24 ◼   ► and useless and that's not bad [TS]

00:28:30 ◼   ► mhm and a couple months ago I was [TS]

00:28:36 ◼   ► talking with a fellow youtube friend of [TS]

00:28:39 ◼   ► mine and somehow the topic of the book [TS]

00:28:41 ◼   ► came up i was vaguely discussing ideas [TS]

00:28:44 ◼   ► with this person about the the year of [TS]

00:28:46 ◼   ► less even though it wasn't under that [TS]

00:28:47 ◼   ► exact title they were doing something [TS]

00:28:49 ◼   ► that was sort of similar and this person [TS]

00:28:53 ◼   ► mentioned the e-myth revisited as a book [TS]

00:28:56 ◼   ► and suggested that I try rereading it i [TS]

00:28:59 ◼   ► did read it and it was interesting [TS]

00:29:02 ◼   ► because at the time that i read it when [TS]

00:29:05 ◼   ► I was a teacher and I was trying to get [TS]

00:29:07 ◼   ► something off the ground there was [TS]

00:29:09 ◼   ► nothing of value to be derived from that [TS]

00:29:12 ◼   ► book for me but fast forward eight ten [TS]

00:29:17 ◼   ► years when i'm actually a person who is [TS]

00:29:20 ◼   ► now running my own very small business [TS]

00:29:23 ◼   ► with just myself as the one person who [TS]

00:29:25 ◼   ► works for it [TS]

00:29:26 ◼   ► this book now does have something of [TS]

00:29:29 ◼   ► value to say to someone in my exact [TS]

00:29:32 ◼   ► position so it is the reading of this [TS]

00:29:35 ◼   ► book I thought haha ok i am now in the [TS]

00:29:38 ◼   ► position where there is value to be [TS]

00:29:41 ◼   ► derived from this book I agree mostly [TS]

00:29:45 ◼   ► but not completely i believe this book [TS]

00:29:48 ◼   ► is terrible but I don't think it's [TS]

00:29:49 ◼   ► useless and and I think that you it is [TS]

00:29:53 ◼   ► possible to derive value from this if [TS]

00:29:56 ◼   ► you're just in a position of having a [TS]

00:29:57 ◼   ► side thing that you like you can fully [TS]

00:30:00 ◼   ► employed I i think this could help [TS]

00:30:02 ◼   ► someone think about things to take their [TS]

00:30:05 ◼   ► side business to a full business i think [TS]

00:30:07 ◼   ► it's possible to do that there are many [TS]

00:30:10 ◼   ► problems with this book that we will get [TS]

00:30:12 ◼   ► into that but i can easily see how you [TS]

00:30:15 ◼   ► have someone and how you did in your [TS]

00:30:17 ◼   ► position like completely miss what he [TS]

00:30:19 ◼   ► was trying to get up [TS]

00:30:21 ◼   ► who but i do think that there is some [TS]

00:30:23 ◼   ► value in it but i think the book could [TS]

00:30:25 ◼   ► be a tenth of the size and to read you [TS]

00:30:28 ◼   ► get the exact same value out that this [TS]

00:30:31 ◼   ► is a fundamental property of all [TS]

00:30:34 ◼   ► business books they are too long [TS]

00:30:37 ◼   ► this is easily one of the worst for this [TS]

00:30:39 ◼   ► that I've ever read [TS]

00:30:40 ◼   ► though it really really is a media that [TS]

00:30:43 ◼   ► usually these books do tend to be too [TS]

00:30:46 ◼   ► long and they peppered with like a bunch [TS]

00:30:48 ◼   ► of crap and a bunch of just like going [TS]

00:30:51 ◼   ► over the same thing multiple times and I [TS]

00:30:54 ◼   ► think maybe some people find value and [TS]

00:30:56 ◼   ► actually helps drive home the point but [TS]

00:30:57 ◼   ► on the whole I think that's kind of [TS]

00:30:59 ◼   ► wasted but i think this book suffers [TS]

00:31:01 ◼   ► from that end in brand new heights that [TS]

00:31:04 ◼   ► I had not yet come into contact with so [TS]

00:31:07 ◼   ► let's talk about all right let's talk [TS]

00:31:08 ◼   ► about what this book is one of the first [TS]

00:31:10 ◼   ► things you need to know is that the e in [TS]

00:31:13 ◼   ► emails stands for entrepreneurial I [TS]

00:31:15 ◼   ► thought it meant like online right but [TS]

00:31:18 ◼   ► this is actually quite an old book so [TS]

00:31:21 ◼   ► yeah this is like written in the 90s [TS]

00:31:23 ◼   ► because at one point during the towards [TS]

00:31:24 ◼   ► the end he talks about the coming [TS]

00:31:26 ◼   ► changes the millennium was like all know [TS]

00:31:28 ◼   ► our order book it feels like the coming [TS]

00:31:34 ◼   ► millennium uh this explains a lot about [TS]

00:31:37 ◼   ► you because there's very little anything [TS]

00:31:41 ◼   ► in this book that is close to the [TS]

00:31:43 ◼   ► internet like you kind of get this [TS]

00:31:45 ◼   ► feeling for out that like this guy just [TS]

00:31:47 ◼   ► hates the internet but no it's because [TS]

00:31:49 ◼   ► the internet doesn't really exist yet in [TS]

00:31:51 ◼   ► one way that we know it to be now [TS]

00:31:53 ◼   ► yeah he's not avoiding the elephant in [TS]

00:31:54 ◼   ► the room and he talks about IBM [TS]

00:31:56 ◼   ► constantly talks about IBM it's like why [TS]

00:32:00 ◼   ► do you love IBM so much like all because [TS]

00:32:02 ◼   ► it's the late nineties right [TS]

00:32:04 ◼   ► IBM which feels like a brontosaurus [TS]

00:32:08 ◼   ► lumbering across the plains when you [TS]

00:32:10 ◼   ► talk about it now there was one thing [TS]

00:32:11 ◼   ► that I had to do was halfway through [TS]

00:32:13 ◼   ► this book and I was really excited and [TS]

00:32:15 ◼   ► and it didn't give me what I wanted was [TS]

00:32:17 ◼   ► just to check to see if this guy's [TS]

00:32:18 ◼   ► business was still in business who it is [TS]

00:32:21 ◼   ► so he has a company called e-myth [TS]

00:32:23 ◼   ► worldwide right and and that they're [TS]

00:32:26 ◼   ► like basically management consultancy [TS]

00:32:28 ◼   ► and business consultancy firm and this [TS]

00:32:31 ◼   ► book is intended to sum up a lot of what [TS]

00:32:34 ◼   ► they do and what they help people do [TS]

00:32:36 ◼   ► which is to help people turn around [TS]

00:32:39 ◼   ► their small businesses when they're in [TS]

00:32:40 ◼   ► trouble [TS]

00:32:41 ◼   ► yeah so that's kind of the fundamental [TS]

00:32:44 ◼   ► if we're talking for a moment about the [TS]

00:32:45 ◼   ► content of the book yeah the the sales [TS]

00:32:49 ◼   ► pitch of it might be that it is for [TS]

00:32:52 ◼   ► someone who is running a small [TS]

00:32:54 ◼   ► business feels ridiculously overwhelmed [TS]

00:32:58 ◼   ► and overburdened by the business and is [TS]

00:33:00 ◼   ► having a difficult time figuring out [TS]

00:33:01 ◼   ► what exactly the problem is i think that [TS]

00:33:05 ◼   ► might be the sales pitch forward and [TS]

00:33:08 ◼   ► that might also be why someone can now [TS]

00:33:10 ◼   ► see like okay I was in a position to [TS]

00:33:12 ◼   ► drive some value from this book later in [TS]

00:33:16 ◼   ► a way that I was not in a position to [TS]

00:33:17 ◼   ► drive value from it before i even had a [TS]

00:33:19 ◼   ► business to be running at all like i was [TS]

00:33:21 ◼   ► just do the experiments so I have lots [TS]

00:33:23 ◼   ► of notes and I was taking these notes as [TS]

00:33:26 ◼   ► I was listening to a book III got the [TS]

00:33:28 ◼   ► audio book which is lovingly narrated by [TS]

00:33:30 ◼   ► mr. Michael Gerber the author i think [TS]

00:33:33 ◼   ► that was a mistake all it was a horrible [TS]

00:33:37 ◼   ► mistake [TS]

00:33:38 ◼   ► so you told me at some point as I [TS]

00:33:40 ◼   ► recommended that you you read this I [TS]

00:33:42 ◼   ► know Mike that you do not read books did [TS]

00:33:45 ◼   ► not only listen to audiobooks is [TS]

00:33:48 ◼   ► perfectly fine [TS]

00:33:49 ◼   ► yeah and so I said okay you might as [TS]

00:33:51 ◼   ► well just listen to this audio book and [TS]

00:33:53 ◼   ► there are many cases with audio books [TS]

00:33:54 ◼   ► where I think many non-fiction books [TS]

00:33:56 ◼   ► benefit from being audio books because [TS]

00:33:58 ◼   ► they they help get you through boring [TS]

00:34:01 ◼   ► sections like you can just kind of plow [TS]

00:34:03 ◼   ► on in a way that's a little bit more [TS]

00:34:04 ◼   ► difficult when you are physically [TS]

00:34:06 ◼   ► reading a book [TS]

00:34:07 ◼   ► yeah i don't think i would have finished [TS]

00:34:08 ◼   ► this if i was reading it right that [TS]

00:34:10 ◼   ► might normally be the case but when I [TS]

00:34:13 ◼   ► discovered that you listened to the [TS]

00:34:15 ◼   ► audiobook and it was read by the author [TS]

00:34:17 ◼   ► i thought oh no and a sounds like a [TS]

00:34:22 ◼   ► terrible idea because the author is a [TS]

00:34:27 ◼   ► slightly crazy person [TS]

00:34:28 ◼   ► yeah some ways i have never listened to [TS]

00:34:30 ◼   ► it but I predicted that this was this [TS]

00:34:32 ◼   ► was not going to be a good thing to have [TS]

00:34:33 ◼   ► the author rebased this audiobook you [TS]

00:34:35 ◼   ► need to hear this [TS]

00:34:37 ◼   ► so like i'll put a link in our show [TS]

00:34:40 ◼   ► notes to the audible page which I [TS]

00:34:42 ◼   ► believe has a sample on it easy to hear [TS]

00:34:46 ◼   ► him how he talks [TS]

00:34:48 ◼   ► em and I think it will help and you [TS]

00:34:51 ◼   ► wanted you do that now [TS]

00:34:52 ◼   ► okay let me let me let me actually here [TS]

00:34:54 ◼   ► with ya I want you to hear what this guy [TS]

00:34:56 ◼   ► sounds like I gotta listen out risking [TS]

00:35:00 ◼   ► capital to make a profit [TS]

00:35:02 ◼   ► this is simply not so the real reasons [TS]

00:35:06 ◼   ► people [TS]

00:35:06 ◼   ► start businesses have little to do with [TS]

00:35:09 ◼   ► entrepreneurship in fact this belief in [TS]

00:35:13 ◼   ► the entrepreneurial myth is the most [TS]

00:35:15 ◼   ► important factor in the devastating rate [TS]

00:35:18 ◼   ► of small business failure today [TS]

00:35:21 ◼   ► ok i just listened to a little section [TS]

00:35:23 ◼   ► of it this is a little bit like the [TS]

00:35:25 ◼   ► actor who plays fazzini in the princess [TS]

00:35:29 ◼   ► bride the Sicilian it was Wallace Shawn [TS]

00:35:33 ◼   ► yeah it's like if Wallace Shawn was [TS]

00:35:38 ◼   ► doing a really professional reading of [TS]

00:35:40 ◼   ► something like he could tone down the [TS]

00:35:43 ◼   ► way he sounds but I I imagine this would [TS]

00:35:47 ◼   ► be quite difficult to listen to for [TS]

00:35:49 ◼   ► however many hours it is eight hates [TS]

00:35:52 ◼   ► eight long hours our you have like it [TS]

00:35:55 ◼   ► was long [TS]

00:35:56 ◼   ► so let me go chronologically through [TS]

00:35:58 ◼   ► some of the things that stuck out to me [TS]

00:36:02 ◼   ► in this book so one of the first things [TS]

00:36:03 ◼   ► that mr. Grover talks about is small [TS]

00:36:07 ◼   ► business owners and how when people [TS]

00:36:11 ◼   ► start their own businesses they work way [TS]

00:36:13 ◼   ► more than they should be working and the [TS]

00:36:16 ◼   ► but the problem is that they did doing [TS]

00:36:18 ◼   ► the wrong type of work for them for them [TS]

00:36:21 ◼   ► which i thought was really interesting [TS]

00:36:22 ◼   ► because I can definitely associate with [TS]

00:36:25 ◼   ► that and you can sew and I think that [TS]

00:36:27 ◼   ► some one of the things that's driven us [TS]

00:36:29 ◼   ► both to consider doing less is that we [TS]

00:36:32 ◼   ► find that sometimes we're doing the work [TS]

00:36:34 ◼   ► that we not necessarily should be who [TS]

00:36:37 ◼   ► and this goes into this whole thing this [TS]

00:36:41 ◼   ► whole like one of the things that [TS]

00:36:42 ◼   ► underpin this entire book is that people [TS]

00:36:46 ◼   ► are one of three types of person and [TS]

00:36:49 ◼   ► you're an entrepreneur manager or [TS]

00:36:51 ◼   ► technician and that it's possible to [TS]

00:36:53 ◼   ► move between them but you need to think [TS]

00:36:55 ◼   ► about things in different ways and [TS]

00:36:57 ◼   ► different types of skills and one of the [TS]

00:36:59 ◼   ► things that he talks about which i think [TS]

00:37:00 ◼   ► is really interesting is that when [TS]

00:37:02 ◼   ► people leave their jobs to start [TS]

00:37:04 ◼   ► businesses they usually in the [TS]

00:37:06 ◼   ► technician Faison the technician mindset [TS]

00:37:09 ◼   ► as and they are the person doing the [TS]

00:37:11 ◼   ► work and they can do the work and they [TS]

00:37:13 ◼   ► do the work well but they don't see why [TS]

00:37:15 ◼   ► they should be doing that work for [TS]

00:37:17 ◼   ► someone else they should be doing that [TS]

00:37:18 ◼   ► work [TS]

00:37:19 ◼   ► for themselves so they go off and start [TS]

00:37:21 ◼   ► their businesses but they don't get out [TS]

00:37:23 ◼   ► the technician mindset and all they keep [TS]

00:37:25 ◼   ► doing is just the work always and then [TS]

00:37:28 ◼   ► get bogged down in all the other things [TS]

00:37:31 ◼   ► that it takes to run a business and then [TS]

00:37:33 ◼   ► it can get a bit overwhelming that is by [TS]

00:37:35 ◼   ► far away the key value in this book [TS]

00:37:40 ◼   ► yeah unfortunately it comes really soon [TS]

00:37:42 ◼   ► keep it looking just like to the first [TS]

00:37:44 ◼   ► hour and you've got all you need and I [TS]

00:37:46 ◼   ► didn't know this when I was listening to [TS]

00:37:49 ◼   ► it i'm lookin at lookin at my my notes [TS]

00:37:52 ◼   ► from the book and I could see his [TS]

00:37:54 ◼   ► breakdown of the manager and the [TS]

00:37:56 ◼   ► technician and the entrepreneur at least [TS]

00:37:59 ◼   ► in my ebook reading of it is on page 24 [TS]

00:38:02 ◼   ► of 204 [TS]

00:38:04 ◼   ► yeah what is it like he goes into more [TS]

00:38:07 ◼   ► detail and there's a whole massive [TS]

00:38:10 ◼   ► section later which is completely [TS]

00:38:11 ◼   ► pointless in my opinion but this is the [TS]

00:38:13 ◼   ► key thing that comes out of this book [TS]

00:38:15 ◼   ► that I think is really interesting and [TS]

00:38:17 ◼   ► the idea of breaking out of the [TS]

00:38:19 ◼   ► technician becoming the manager and [TS]

00:38:20 ◼   ► being the entrepreneur like having to [TS]

00:38:22 ◼   ► think about all of those things and you [TS]

00:38:23 ◼   ► must be all of them [TS]

00:38:24 ◼   ► yeah a certain types of your business [TS]

00:38:26 ◼   ► and and that is a really interesting [TS]

00:38:28 ◼   ► thing and the idea of most people [TS]

00:38:30 ◼   ► leaving their jobs just being [TS]

00:38:32 ◼   ► technicians and not transitioning is [TS]

00:38:35 ◼   ► something so many people have to deal [TS]

00:38:37 ◼   ► with and usually like I won't happen for [TS]

00:38:38 ◼   ► me is it just all fell on me and I came [TS]

00:38:41 ◼   ► to realize a lot of this stuff but it [TS]

00:38:44 ◼   ► was kind of overwhelming to begin work [TS]

00:38:46 ◼   ► was like all you have to do it all now [TS]

00:38:47 ◼   ► who you know and and that was a big [TS]

00:38:50 ◼   ► thing a big turning point for me and [TS]

00:38:52 ◼   ► something i'm slowly trying trying to [TS]

00:38:54 ◼   ► transition out of but still like my [TS]

00:38:56 ◼   ► transitions a long way away and this [TS]

00:38:58 ◼   ► book has helped me think about someone [TS]

00:39:00 ◼   ► itself and there is a little bit more [TS]

00:39:02 ◼   ► about to come just want to really hammer [TS]

00:39:04 ◼   ► home this point because it is really one [TS]

00:39:07 ◼   ► of the only points but what I found it [TS]

00:39:12 ◼   ► was quite striking as he is trying to [TS]

00:39:14 ◼   ► talk about what kinds of people end up [TS]

00:39:17 ◼   ► going into business for themselves and [TS]

00:39:20 ◼   ► it is very likely that you know if you [TS]

00:39:24 ◼   ► are listening to the podcast and you [TS]

00:39:25 ◼   ► have started your own business or you [TS]

00:39:27 ◼   ► are currently working on side projects [TS]

00:39:29 ◼   ► that [TS]

00:39:30 ◼   ► you are someone who is very competent [TS]

00:39:34 ◼   ► and you're very competent probably at [TS]

00:39:36 ◼   ► whatever it is you're doing at work and [TS]

00:39:39 ◼   ► this is the ideal IQR the technician you [TS]

00:39:42 ◼   ► are the person at work who is getting [TS]

00:39:44 ◼   ► things done right or you have some skill [TS]

00:39:47 ◼   ► on the side that you are attempting to [TS]

00:39:49 ◼   ► leverage that you are very good at and [TS]

00:39:52 ◼   ► this is the idea of the technician you [TS]

00:39:55 ◼   ► are technically able at your skill [TS]

00:39:59 ◼   ► this is why your boss employees you or [TS]

00:40:01 ◼   ► it is why you think about doing [TS]

00:40:04 ◼   ► something on the side that involves this [TS]

00:40:06 ◼   ► skill and that from the from the [TS]

00:40:09 ◼   ► perspective of the technician your boss [TS]

00:40:12 ◼   ► or your manager there people who just [TS]

00:40:14 ◼   ► kind of get in the way of whatever it is [TS]

00:40:17 ◼   ► that you're trying to do and that that's [TS]

00:40:19 ◼   ► the feeling that you have and so mom the [TS]

00:40:23 ◼   ► the thing that really struck home with [TS]

00:40:25 ◼   ► me about this is thinking again when i [TS]

00:40:27 ◼   ► was teaching is this feeling of there [TS]

00:40:30 ◼   ► were many lessons that I could do with [TS]

00:40:33 ◼   ► the kid that I thought were really great [TS]

00:40:35 ◼   ► lessons that got them involved and got [TS]

00:40:37 ◼   ► them interested but then this feeling of [TS]

00:40:39 ◼   ► oh the whole structure of the school [TS]

00:40:42 ◼   ► requires that the students write things [TS]

00:40:45 ◼   ► down at regular intervals and if we [TS]

00:40:47 ◼   ► don't have something in their notes then [TS]

00:40:49 ◼   ► this lesson didn't happen and so this is [TS]

00:40:51 ◼   ► that that frustration of like I can put [TS]

00:40:53 ◼   ► together a good interesting lesson but [TS]

00:40:56 ◼   ► the bosses and the structure above are [TS]

00:40:58 ◼   ► the thing that are frustrating me [TS]

00:41:00 ◼   ► limiting me so it's like boy I would [TS]

00:41:02 ◼   ► love to work for myself and this idea [TS]

00:41:06 ◼   ► that because you are skilled at [TS]

00:41:09 ◼   ► something you will very naturally end up [TS]

00:41:12 ◼   ► creating a business around your skill [TS]

00:41:17 ◼   ► whatever it is that you are able to do [TS]

00:41:19 ◼   ► and the problem is however that this [TS]

00:41:25 ◼   ► role this person that you can be the [TS]

00:41:27 ◼   ► technician the person who is good at [TS]

00:41:29 ◼   ► making something is not the same skill [TS]

00:41:33 ◼   ► as someone who is running a business for [TS]

00:41:36 ◼   ► someone who is self-employed you have [TS]

00:41:39 ◼   ► created a job for yourself around your [TS]

00:41:43 ◼   ► skill [TS]

00:41:44 ◼   ► but if you just continue to do that all [TS]

00:41:48 ◼   ► the time you're going to run into [TS]

00:41:50 ◼   ► problems and I've discussed this with [TS]

00:41:52 ◼   ► some other people and and this is in the [TS]

00:41:56 ◼   ► theme of the year of less is this [TS]

00:41:58 ◼   ► realization like what we were talking [TS]

00:42:00 ◼   ► about in the beginning of like boy I [TS]

00:42:02 ◼   ► sure could create another youtube [TS]

00:42:05 ◼   ► channel like I would know how to make a [TS]

00:42:08 ◼   ► youtube channel that would be [TS]

00:42:09 ◼   ► interesting and that people would want [TS]

00:42:10 ◼   ► to watch like I could make youtube [TS]

00:42:11 ◼   ► channels on various topics but if I keep [TS]

00:42:14 ◼   ► acting in this role of technician i'm [TS]

00:42:18 ◼   ► just going to end up causing from myself [TS]

00:42:20 ◼   ► more and more problems because i'm just [TS]

00:42:22 ◼   ► going to run out of ability to do stuff [TS]

00:42:25 ◼   ► or just not understand like what is the [TS]

00:42:28 ◼   ► direction that the business should take [TS]

00:42:30 ◼   ► that like that to me is the real [TS]

00:42:32 ◼   ► interesting key like the technician is [TS]

00:42:34 ◼   ► the one who gets things started [TS]

00:42:37 ◼   ► who is able to create something of value [TS]

00:42:39 ◼   ► that other people want but that if you [TS]

00:42:42 ◼   ► keep operating in only this mindset [TS]

00:42:47 ◼   ► you're going to eventually drive [TS]

00:42:50 ◼   ► yourself into a bunch of problems [TS]

00:42:53 ◼   ► this is a really good thing to think [TS]

00:42:54 ◼   ► about who and the whole idea of just [TS]

00:42:58 ◼   ► having to consider that you've got your [TS]

00:43:02 ◼   ► going to have a lot of new things to do [TS]

00:43:04 ◼   ► and it's not just the work any more [TS]

00:43:07 ◼   ► minutes it's really this is why i think [TS]

00:43:10 ◼   ► it's useful for people that have a side [TS]

00:43:11 ◼   ► business to learn this before because [TS]

00:43:14 ◼   ► then they know before they do it that [TS]

00:43:16 ◼   ► you're gonna have to consider all these [TS]

00:43:18 ◼   ► different things [TS]

00:43:19 ◼   ► yeah there's going to be much more that [TS]

00:43:20 ◼   ► you that you have to do that you're not [TS]

00:43:23 ◼   ► necessarily expecting yeah i think that [TS]

00:43:26 ◼   ► was just-- that's just a really great [TS]

00:43:28 ◼   ► point and it's something that I had [TS]

00:43:30 ◼   ► vaguely thought about the TV go go back [TS]

00:43:33 ◼   ► and listen to earlier cortex was like I [TS]

00:43:35 ◼   ► do talk about this idea of thinking [TS]

00:43:38 ◼   ► about myself as like this CEO of grey [TS]

00:43:41 ◼   ► incorporated and as an employee of grey [TS]

00:43:44 ◼   ► incorporated right and they're there are [TS]

00:43:46 ◼   ► different ways that you have to think I [TS]

00:43:49 ◼   ► think even when we were discussing first [TS]

00:43:52 ◼   ► doing this podcast you know I i think i [TS]

00:43:54 ◼   ► explicitly told you a couple points like [TS]

00:43:56 ◼   ► okay I'm thinking of this not into [TS]

00:43:57 ◼   ► terms like boy is the thing that I can [TS]

00:43:59 ◼   ► do i'm trying to think of this in terms [TS]

00:44:01 ◼   ► of if I was the the CEO of a company is [TS]

00:44:05 ◼   ► this something i would say yes one of my [TS]

00:44:07 ◼   ► employees should do like this podcast [TS]

00:44:09 ◼   ► called cortex [TS]

00:44:10 ◼   ► yeah we have a good relationship like [TS]

00:44:13 ◼   ► that and I don't know if you have this [TS]

00:44:15 ◼   ► of other people but there are times [TS]

00:44:17 ◼   ► where we would you know you would say oh [TS]

00:44:20 ◼   ► I would say like we're talking about [TS]

00:44:21 ◼   ► this strictly business now [TS]

00:44:23 ◼   ► yeah and we have a conversation which is [TS]

00:44:25 ◼   ► without the friendship is like this is [TS]

00:44:27 ◼   ► purely a business conversation CEO to [TS]

00:44:30 ◼   ► CEO kind of stuff [TS]

00:44:31 ◼   ► yeah we've done that many times and it's [TS]

00:44:33 ◼   ► very helpful yeah so we just put the [TS]

00:44:35 ◼   ► friendship at the door we need to talk [TS]

00:44:36 ◼   ► about business for a moment and then we [TS]

00:44:37 ◼   ► can pick it up later and i like that [TS]

00:44:39 ◼   ► thinking and there's a part way later in [TS]

00:44:42 ◼   ► the book which was quite useful to me is [TS]

00:44:44 ◼   ► thinking about having an organizational [TS]

00:44:46 ◼   ► chart in your business [TS]

00:44:47 ◼   ► yes that is the second valuable ideas [TS]

00:44:49 ◼   ► book The End exactly and and this is [TS]

00:44:53 ◼   ► something that I'm thinking a bit about [TS]

00:44:55 ◼   ► on wondering like how would we do this [TS]

00:44:57 ◼   ► at really a family we probably should do [TS]

00:44:59 ◼   ► this and I brought this up to Stephen [TS]

00:45:01 ◼   ► and he's now going to hear the idea [TS]

00:45:03 ◼   ► because i have not explained it to him [TS]

00:45:04 ◼   ► yet [TS]

00:45:05 ◼   ► um I'm basically what government does he [TS]

00:45:08 ◼   ► explains this like it creates this [TS]

00:45:10 ◼   ► business called which ink and there's [TS]

00:45:13 ◼   ► these two people and they run the [TS]

00:45:15 ◼   ► business together and at one point they [TS]

00:45:17 ◼   ► sit down and they mapped out in an ideal [TS]

00:45:20 ◼   ► world what are all of the jobs that need [TS]

00:45:22 ◼   ► to occur in this business like coo [TS]

00:45:25 ◼   ► president vice president of marketing [TS]

00:45:27 ◼   ► marketing person vice president of sales [TS]

00:45:30 ◼   ► sales person and then between those two [TS]

00:45:32 ◼   ► people that the only two people in the [TS]

00:45:34 ◼   ► business they divide up every single job [TS]

00:45:36 ◼   ► and sign contracts for those jobs so one [TS]

00:45:40 ◼   ► person is like the COO the vice [TS]

00:45:43 ◼   ► president of production and the [TS]

00:45:45 ◼   ► production person the other is like the [TS]

00:45:48 ◼   ► vice president of marketing the [TS]

00:45:50 ◼   ► marketing person the vice president of [TS]

00:45:51 ◼   ► sales and sales person and they talked [TS]

00:45:54 ◼   ► together and they work out who the best [TS]

00:45:55 ◼   ► person for the job they take all of [TS]

00:45:57 ◼   ► those roles and he said what it allows [TS]

00:45:59 ◼   ► you to do is to think in the business [TS]

00:46:02 ◼   ► you're doing the stuff and think on the [TS]

00:46:04 ◼   ► business so you are the salesperson and [TS]

00:46:07 ◼   ► the salespersons boss right and thinking [TS]

00:46:09 ◼   ► about those two roles for yourself [TS]

00:46:11 ◼   ► helps you do the work and advanced your [TS]

00:46:14 ◼   ► business at the same time and then later [TS]

00:46:16 ◼   ► you can become the vice president of [TS]

00:46:19 ◼   ► sales as you hire a sales person and [TS]

00:46:21 ◼   ► they take your old job and I thought [TS]

00:46:23 ◼   ► that way of thinking about it is really [TS]

00:46:25 ◼   ► smart because me and Stephen were [TS]

00:46:26 ◼   ► talking about what we want our goals to [TS]

00:46:28 ◼   ► be for our business this year and we [TS]

00:46:30 ◼   ► actually had this conversation of the [TS]

00:46:31 ◼   ► last week we were both in the mindset of [TS]

00:46:33 ◼   ► that and one of the things that we were [TS]

00:46:38 ◼   ► talking about and then one of the things [TS]

00:46:39 ◼   ► i know i want us to have some help this [TS]

00:46:42 ◼   ► year but we don't really know what that [TS]

00:46:44 ◼   ► is [TS]

00:46:45 ◼   ► yeah right i think this is going to be a [TS]

00:46:47 ◼   ► great way for us the workout what is the [TS]

00:46:49 ◼   ► help we need on what are the roles that [TS]

00:46:51 ◼   ► person should fill yeah but that's [TS]

00:46:54 ◼   ► exactly what this is this this idea [TS]

00:46:56 ◼   ► there's something I've I tried to some [TS]

00:46:59 ◼   ► extent to do it myself I think it's a [TS]

00:47:01 ◼   ► little harder when you're just a single [TS]

00:47:02 ◼   ► person because you're every single job [TS]

00:47:05 ◼   ► yet because you're every single job and [TS]

00:47:07 ◼   ► so it's less differentiated whereas I [TS]

00:47:08 ◼   ► think if you have to it's a lot easier [TS]

00:47:10 ◼   ► to say okay yes obviously you do this [TS]

00:47:12 ◼   ► and I do this but it is really useful to [TS]

00:47:17 ◼   ► try and think about the company as it [TS]

00:47:20 ◼   ► exists without you even if you are an [TS]

00:47:25 ◼   ► integral part of it and so I'm actually [TS]

00:47:27 ◼   ► looking at the the chart that he has [TS]

00:47:29 ◼   ► right now and so yes he has no divided [TS]

00:47:31 ◼   ► up between even going so far as like the [TS]

00:47:34 ◼   ► shareholders like you are the [TS]

00:47:37 ◼   ► shareholders and then design the company [TS]

00:47:41 ◼   ► as though your only role was as a [TS]

00:47:44 ◼   ► shareholder if you couldn't do any of [TS]

00:47:47 ◼   ► the things that the company does what [TS]

00:47:49 ◼   ► are all of the roles that need to be [TS]

00:47:51 ◼   ► filled and so like that that's the thing [TS]

00:47:53 ◼   ► that you and Stephen could do because [TS]

00:47:54 ◼   ► you are shareholders of relay you could [TS]

00:47:57 ◼   ► think okay let's say we couldn't be [TS]

00:47:59 ◼   ► involved directly it's okay well we [TS]

00:48:02 ◼   ► would need hosts we would need someone [TS]

00:48:05 ◼   ► who manages the hosts and then so then [TS]

00:48:07 ◼   ► like there's a vice president of talent [TS]

00:48:09 ◼   ► management something almost like that [TS]

00:48:12 ◼   ► that job [TS]

00:48:14 ◼   ► we will also have the vice president of [TS]

00:48:16 ◼   ► dealing with gray right via the whole [TS]

00:48:19 ◼   ► division there's a there's a gray [TS]

00:48:21 ◼   ► vertical on this chart [TS]

00:48:24 ◼   ► Frank is just for managing the great [TS]

00:48:27 ◼   ► handler ya rais pillow fluffer [TS]

00:48:29 ◼   ► yeah I like this this and this is [TS]

00:48:31 ◼   ► perfect yeah and Mike feels all these [TS]

00:48:33 ◼   ► rules right now yeah but obviously that [TS]

00:48:35 ◼   ► you have more fluff my pillows at a [TS]

00:48:37 ◼   ► later date but yes I think this this is [TS]

00:48:41 ◼   ► helpful if you are a single person i can [TS]

00:48:44 ◼   ► imagine that in a company where it's the [TS]

00:48:46 ◼   ► two of you that this seems like [TS]

00:48:49 ◼   ► something that would be vital [TS]

00:48:52 ◼   ► it's a vital tool to help think about [TS]

00:48:54 ◼   ► the organization of the business and [TS]

00:48:56 ◼   ► it's a vital tool to delineate clearly [TS]

00:48:59 ◼   ► ok who is in charge of what instead of [TS]

00:49:03 ◼   ► ok one of us just picks up at work when [TS]

00:49:05 ◼   ► it's available like really have it [TS]

00:49:07 ◼   ► written down and laser clear who you are [TS]

00:49:11 ◼   ► as though the company was a much bigger [TS]

00:49:13 ◼   ► thing than it really is [TS]

00:49:14 ◼   ► yes I really like that thinking it was [TS]

00:49:16 ◼   ► another very useful thing that came out [TS]

00:49:18 ◼   ► of the book for me and something i'm [TS]

00:49:20 ◼   ► going to think a little bit more about [TS]

00:49:21 ◼   ► look at how we could maybe implement [TS]

00:49:23 ◼   ► something like that that is the second [TS]

00:49:26 ◼   ► valuable idea in the book which come [TS]

00:49:29 ◼   ► comes for me on page 126 so there's a [TS]

00:49:32 ◼   ► hundred-page gap between the two ideas [TS]

00:49:34 ◼   ► and then let's talk about some of the [TS]

00:49:37 ◼   ► things that happen in those 100 pages [TS]

00:49:39 ◼   ► shall we yeah there's a bit and then [TS]

00:49:41 ◼   ► there are almost no notes for me after [TS]

00:49:44 ◼   ► page 126 there's another hundred [TS]

00:49:47 ◼   ► something pages and i have two [TS]

00:49:49 ◼   ► highlights from that whole section [TS]

00:49:50 ◼   ► number pepper the book opens with [TS]

00:49:53 ◼   ► statistics about how many businesses [TS]

00:49:56 ◼   ► fail in America who that is the opening [TS]

00:49:59 ◼   ► of this book and to paraphrase after [TS]

00:50:02 ◼   ► this section is done it's basically [TS]

00:50:04 ◼   ► saying there are so many books out there [TS]

00:50:06 ◼   ► to help you run a small business so why [TS]

00:50:08 ◼   ► do people fail [TS]

00:50:09 ◼   ► well this one's going to be the one that [TS]

00:50:10 ◼   ► make sure you succeed whoo that's [TS]

00:50:13 ◼   ► effectively how he starts which is this [TS]

00:50:15 ◼   ► is how many many business books are [TS]

00:50:17 ◼   ► right of course you're going to fail [TS]

00:50:20 ◼   ► unless you read this you're so lucky you [TS]

00:50:22 ◼   ► bought this book now you're gonna be [TS]

00:50:24 ◼   ► okay and then governor introduces a term [TS]

00:50:27 ◼   ► that he uses a lot in this book that I [TS]

00:50:30 ◼   ► hate I hate this time and basically this [TS]

00:50:34 ◼   ► term is to describe what happens when a [TS]

00:50:37 ◼   ► technique [TS]

00:50:37 ◼   ► any person doing the work decides they [TS]

00:50:40 ◼   ► want to leave their job and they make [TS]

00:50:42 ◼   ► the snap judgment and decision to leave [TS]

00:50:44 ◼   ► their job and start their own thing who [TS]

00:50:46 ◼   ► he calls an entrepreneurial seizure [TS]

00:50:49 ◼   ► oh wow that is bad i hate this time and [TS]

00:50:54 ◼   ► you forgotten this [TS]

00:50:55 ◼   ► well the the here's the thing Mike you [TS]

00:50:58 ◼   ► have listened to this book very recently [TS]

00:51:00 ◼   ► in the last couple of days right for me [TS]

00:51:02 ◼   ► this book I have much warmer feelings [TS]

00:51:05 ◼   ► toward it because it's like oh yeah I [TS]

00:51:07 ◼   ► remember there were things that I don't [TS]

00:51:08 ◼   ► like I have a couple of points that I [TS]

00:51:10 ◼   ► want to make about things that I didn't [TS]

00:51:11 ◼   ► like but I know my my feeling always [TS]

00:51:15 ◼   ► with these kinds of books is I want to [TS]

00:51:19 ◼   ► extract whatever value is from them and [TS]

00:51:22 ◼   ► I just assume that there's a huge amount [TS]

00:51:24 ◼   ► of nonsense and ridiculousness this one [TS]

00:51:28 ◼   ► happens to be very very high on the [TS]

00:51:31 ◼   ► spectrum of things that are crazy and [TS]

00:51:34 ◼   ► nonsensical yeah but the the harshness [TS]

00:51:38 ◼   ► of it has has faded in my mind I guess [TS]

00:51:41 ◼   ► can I tell you the one thing that I [TS]

00:51:42 ◼   ► really remember from this book he has as [TS]

00:51:44 ◼   ► the part that is just what I think of as [TS]

00:51:46 ◼   ► business book sins and listeners in case [TS]

00:51:51 ◼   ► you don't read these kind of books i [TS]

00:51:52 ◼   ► just want to be clear the things I'm [TS]

00:51:53 ◼   ► about to describe is the thing that i [TS]

00:51:55 ◼   ► have read many authors do but this book [TS]

00:51:59 ◼   ► is just the peak example of it and it [TS]

00:52:03 ◼   ► falls into two parts which is the whole [TS]

00:52:06 ◼   ► structure of the book is the author [TS]

00:52:10 ◼   ► talking to an imaginary person who [TS]

00:52:14 ◼   ► doesn't exist [TS]

00:52:15 ◼   ► I don't care this person Sarah [TS]

00:52:18 ◼   ► remarkable actually [TS]

00:52:19 ◼   ► thats Sarah I couldn't quite remember I [TS]

00:52:21 ◼   ► thought it was Sarah I do remember that [TS]

00:52:22 ◼   ► she owns a pie shop [TS]

00:52:23 ◼   ► I will never believe that Sarah it was a [TS]

00:52:28 ◼   ► real person [TS]

00:52:29 ◼   ► well it's it's an amalgamation of of [TS]

00:52:31 ◼   ► people it's a theoretical example what [TS]

00:52:33 ◼   ► you know whatever it is it is a book [TS]

00:52:35 ◼   ► structured as a conversation to an [TS]

00:52:37 ◼   ► imaginary person who acts as a sounding [TS]

00:52:39 ◼   ► board for the author and a way for the [TS]

00:52:43 ◼   ► author to have examples of how to solve [TS]

00:52:46 ◼   ► particular kinds of problems now this [TS]

00:52:48 ◼   ► device [TS]

00:52:50 ◼   ► can be used well but it strikes me as [TS]

00:52:54 ◼   ► often a device that is used by people [TS]

00:52:57 ◼   ► who are not the strongest of writers [TS]

00:52:59 ◼   ► yeah and so it's it's a crutch and it [TS]

00:53:04 ◼   ► also then makes the imaginary first like [TS]

00:53:07 ◼   ► it's a I don't think authors we do this [TS]

00:53:09 ◼   ► can resist it makes the the imaginary [TS]

00:53:14 ◼   ► person this and how to put like [TS]

00:53:17 ◼   ► amazingly impressed person right who is [TS]

00:53:21 ◼   ► just wowed by the author which then [TS]

00:53:24 ◼   ► becomes a situation like what you just [TS]

00:53:26 ◼   ► you just writing a character who thinks [TS]

00:53:30 ◼   ► you're the greatest thing in the world [TS]

00:53:32 ◼   ► and of course all of her problems are [TS]

00:53:36 ◼   ► perfectly solved by your solution yeah [TS]

00:53:40 ◼   ► because you have created this character [TS]

00:53:43 ◼   ► to to be this way it like they can't [TS]

00:53:47 ◼   ► they're not a real person not and the [TS]

00:53:50 ◼   ► little bug bear that always gets me [TS]

00:53:51 ◼   ► about this is the imaginary characters [TS]

00:53:55 ◼   ► will almost always just obsessively use [TS]

00:53:59 ◼   ► the author's name like they will just [TS]

00:54:01 ◼   ► constantly say Michael what do you think [TS]

00:54:05 ◼   ► Michael what do you think about it at [TS]

00:54:07 ◼   ► the end of this book for the epilogue is [TS]

00:54:09 ◼   ► a letter to Sarah where it is i've never [TS]

00:54:13 ◼   ► heard anything so insane [TS]

00:54:14 ◼   ► it's like he's talking about the year [TS]

00:54:19 ◼   ► 2000 being a moment where the world is [TS]

00:54:23 ◼   ► going to be shocked by intense lightning [TS]

00:54:26 ◼   ► and people have got to get out of the [TS]

00:54:28 ◼   ► way or they're going to be burnt to a [TS]

00:54:30 ◼   ► crisp [TS]

00:54:30 ◼   ► I'm not even kidding this is what I [TS]

00:54:32 ◼   ► don't know what other what happens to [TS]

00:54:34 ◼   ► him at the end of this book but in this [TS]

00:54:36 ◼   ► letter every sentence he says Sarah [TS]

00:54:40 ◼   ► every single things like and you know [TS]

00:54:44 ◼   ► what Sarah this is gonna happen and [TS]

00:54:47 ◼   ► Sarah let me tell you about this and [TS]

00:54:49 ◼   ► Sarah and Sarah h is constantly over and [TS]

00:54:53 ◼   ► over again [TS]

00:54:54 ◼   ► what are you doing nobody does this I [TS]

00:54:57 ◼   ► just jump to it i've got the e-book open [TS]

00:54:59 ◼   ► here can start with dear Sarah [TS]

00:55:02 ◼   ► all it has been said that there are no [TS]

00:55:04 ◼   ► accidents in the universe so i might [TS]

00:55:06 ◼   ► consider it to be providential that on [TS]

00:55:08 ◼   ► this very day that i'm writing this [TS]

00:55:10 ◼   ► letter to you i have just finished [TS]

00:55:12 ◼   ► reading for the third time with always [TS]

00:55:15 ◼   ► remarkable book man's search for himself [TS]

00:55:17 ◼   ► just skimming through this every every [TS]

00:55:19 ◼   ► paragraph starts out with sarah & and I [TS]

00:55:23 ◼   ► have to just say again this is it's not [TS]

00:55:26 ◼   ► that this letter is bad but it just [TS]

00:55:29 ◼   ► forces you to recognize the craziness of [TS]

00:55:32 ◼   ► this author is now writing a letter to [TS]

00:55:34 ◼   ► an imaginary character doesn't exist [TS]

00:55:37 ◼   ► when he's talking about the 20th century [TS]

00:55:41 ◼   ► that dear centers where I believe la [TS]

00:55:44 ◼   ► blah of general experience spirit and [TS]

00:55:50 ◼   ► path has always been there for you Sarah [TS]

00:55:52 ◼   ► you simply got lost you didn't trust it [TS]

00:55:54 ◼   ► and you need to be assured has any [TS]

00:55:58 ◼   ► little curl would that your parents [TS]

00:56:00 ◼   ► wouldn't leave you and metric teachers [TS]

00:56:02 ◼   ► with love you [TS]

00:56:03 ◼   ► you became disconnected from yourself [TS]

00:56:04 ◼   ► but fortunately not forever because this [TS]

00:56:08 ◼   ► bathroom now on this entrepreneurial [TS]

00:56:10 ◼   ► path will hangs around corners that will [TS]

00:56:12 ◼   ► amaze you at times and even shock you [TS]

00:56:14 ◼   ► with others [TS]

00:56:15 ◼   ► it's like but this person isn't real [TS]

00:56:17 ◼   ► like this first it was afraid that their [TS]

00:56:19 ◼   ► teachers wouldn't love this episode of [TS]

00:56:23 ◼   ► cortex is brought to you by hover quite [TS]

00:56:26 ◼   ► simply hover is the best way to buy and [TS]

00:56:28 ◼   ► manage domain names [TS]

00:56:30 ◼   ► it's the place I used to manage my [TS]

00:56:33 ◼   ► domain names [TS]

00:56:33 ◼   ► it's the place you should use to manage [TS]

00:56:35 ◼   ► your domain names when you have an idea [TS]

00:56:37 ◼   ► for a project maybe a side project of [TS]

00:56:40 ◼   ► yours you want to make sure that you [TS]

00:56:42 ◼   ► grab domain name that is relevant to [TS]

00:56:44 ◼   ► that it's very important to have a good [TS]

00:56:48 ◼   ► domain name for your business and when [TS]

00:56:51 ◼   ► you think of that domain name that you [TS]

00:56:52 ◼   ► want you want to be able to just get in [TS]

00:56:54 ◼   ► get it and get out and that is 100 [TS]

00:56:58 ◼   ► allows you to do [TS]

00:56:59 ◼   ► it's so simple and so fast to register [TS]

00:57:02 ◼   ► domain names with hover you don't want a [TS]

00:57:04 ◼   ► thousand screens you don't want tons of [TS]

00:57:06 ◼   ► checkboxes to be unchecked you just want [TS]

00:57:09 ◼   ► the domain [TS]

00:57:10 ◼   ► however has recently lowered the prices [TS]

00:57:12 ◼   ► even on pretty much all of the 200-plus [TS]

00:57:15 ◼   ► dome [TS]

00:57:15 ◼   ► a name options they have dot-com domains [TS]

00:57:18 ◼   ► are now just 1299 which still includes [TS]

00:57:22 ◼   ► who is privacy for free which is [TS]

00:57:24 ◼   ► definitely something that you're going [TS]

00:57:25 ◼   ► to want to give it to you for free [TS]

00:57:27 ◼   ► because they believe that you shouldn't [TS]

00:57:29 ◼   ► be held ransom to keep your private [TS]

00:57:31 ◼   ► information private [TS]

00:57:34 ◼   ► now they have a new feature called hover [TS]

00:57:36 ◼   ► connect which allows you to say when you [TS]

00:57:38 ◼   ► register domain name you can then [TS]

00:57:40 ◼   ► connect that automatically to [TS]

00:57:42 ◼   ► squarespace tumblr Shopify a whole bunch [TS]

00:57:45 ◼   ► of other so that people type in your [TS]

00:57:47 ◼   ► domain name it looks like your website [TS]

00:57:49 ◼   ► but it's actually being run by tumblr or [TS]

00:57:51 ◼   ► whatever behind-the-scenes this is [TS]

00:57:54 ◼   ► really easy to mess up if you try to do [TS]

00:57:57 ◼   ► it yourself manually hover just takes [TS]

00:57:59 ◼   ► care of it for you [TS]

00:58:01 ◼   ► they have so many more great things that [TS]

00:58:02 ◼   ► we don't even have time to mention now [TS]

00:58:04 ◼   ► like volume discounts custom email [TS]

00:58:06 ◼   ► addresses much much more [TS]

00:58:08 ◼   ► so if you have something that you want [TS]

00:58:10 ◼   ► to get a domain name for go to hover and [TS]

00:58:13 ◼   ► use the code trucking at checkout and [TS]

00:58:16 ◼   ► you'll get ten percent off your first [TS]

00:58:18 ◼   ► purchase and show your support for [TS]

00:58:20 ◼   ► cortex that's offer code trucking [TS]

00:58:23 ◼   ► thank you to hover for supporting this [TS]

00:58:24 ◼   ► episode if we had such a yearning for [TS]

00:58:27 ◼   ► values in 1953 when maze book was first [TS]

00:58:29 ◼   ► published and we have such a unique [TS]

00:58:31 ◼   ► value today [TS]

00:58:32 ◼   ► what happened to us in the interim the [TS]

00:58:33 ◼   ► Cold War a trip to the moon Korea the [TS]

00:58:35 ◼   ► vietnam or cambodia the sexual [TS]

00:58:37 ◼   ► revolution the civil rights explosion [TS]

00:58:40 ◼   ► the psychological revolution the New Age [TS]

00:58:41 ◼   ► manifesto and the coming millennium one [TS]

00:58:44 ◼   ► hell of a lot i would say like this [TS]

00:58:49 ◼   ► person isn't real [TS]

00:58:50 ◼   ► who are you talking to and you just find [TS]

00:58:54 ◼   ► a little part about being pumped by the [TS]

00:58:55 ◼   ► intense ball lightning [TS]

00:58:57 ◼   ► I think that we playing our end game at [TS]

00:58:59 ◼   ► the bottom of the 20th century are going [TS]

00:59:02 ◼   ► to need one hell of a lot more than [TS]

00:59:04 ◼   ► anything our trainers have been stored [TS]

00:59:06 ◼   ► for us i think we need a shock a [TS]

00:59:08 ◼   ► self-administered shock so jolting so [TS]

00:59:10 ◼   ► outrageous so unsympathetic to our [TS]

00:59:13 ◼   ► little ones that will either be blown [TS]

00:59:15 ◼   ► off the planet we've each shape for [TS]

00:59:17 ◼   ► ourselves our own little spaces when we [TS]

00:59:20 ◼   ► least expected or we will be burnt to a [TS]

00:59:22 ◼   ► crisp right there on the spot never to [TS]

00:59:24 ◼   ► be heard from again [TS]

00:59:26 ◼   ► it doesn't make any sense [TS]

00:59:28 ◼   ► it's like Scientology or something like [TS]

00:59:31 ◼   ► what are you talking about man our own [TS]

00:59:33 ◼   ► little planets okay you just went mad at [TS]

00:59:35 ◼   ► the end like I don't know what because [TS]

00:59:38 ◼   ► that one before he talks about that he's [TS]

00:59:39 ◼   ► saying about how we're too obsessed with [TS]

00:59:43 ◼   ► training and management consultancy [TS]

00:59:45 ◼   ► which is exactly what this book is like [TS]

00:59:47 ◼   ► I don't which is the business that is [TS]

00:59:48 ◼   ► selling very it's all very very peculiar [TS]

00:59:50 ◼   ► the the insanity thing though for me [TS]

00:59:52 ◼   ► peaks at what i remember as the second [TS]

00:59:54 ◼   ► major sin so that the first thing is [TS]

00:59:56 ◼   ► just the whole premise of the book is [TS]

00:59:57 ◼   ► written to an imaginary character [TS]

00:59:57 ◼   ► written to an imaginary character [TS]

01:00:00 ◼   ► many books do this another thing that [TS]

01:00:02 ◼   ► many books do but that I i like that is [TS]

01:00:05 ◼   ► combined with the first sitting here is [TS]

01:00:08 ◼   ► that there is a long chapter where the [TS]

01:00:12 ◼   ► author tells the story of a Jesus like [TS]

01:00:16 ◼   ► figure [TS]

01:00:16 ◼   ► oh dear Lord right what the hell was [TS]

01:00:21 ◼   ► this you tell this story about like a [TS]

01:00:24 ◼   ► guy finding his way in life and he's [TS]

01:00:27 ◼   ► like a carpenter and he's a simple man [TS]

01:00:29 ◼   ► and he travels woman he travels to a [TS]

01:00:32 ◼   ► world and he comes back and he has [TS]

01:00:34 ◼   ► children and he finds another woman and [TS]

01:00:36 ◼   ► it becomes a carpenter seriously becomes [TS]

01:00:38 ◼   ► a carpenter and he has a dog and he's a [TS]

01:00:41 ◼   ► poet and he's a jazz musician this is [TS]

01:00:44 ◼   ► all true this is all stuff is talking [TS]

01:00:45 ◼   ► about and then he goes to Silicon Valley [TS]

01:00:49 ◼   ► and he becomes a salesman he doesn't [TS]

01:00:51 ◼   ► understand computers but he can sell to [TS]

01:00:54 ◼   ► anyone because he used to sell [TS]

01:00:56 ◼   ► encyclopedias and one time you got [TS]

01:00:58 ◼   ► attacked by a dog but he made a sale [TS]

01:01:00 ◼   ► with the torn-up contract it is so long [TS]

01:01:03 ◼   ► and so unbelievable and a a literal [TS]

01:01:07 ◼   ► Jesus story i think it is so clear that [TS]

01:01:10 ◼   ► this is the comparison of like Jesus [TS]

01:01:13 ◼   ► finding his way in the world is the [TS]

01:01:15 ◼   ► story that he tells and then the author [TS]

01:01:18 ◼   ► who's telling this story to Sarah the [TS]

01:01:20 ◼   ► imaginary character wraps it up by [TS]

01:01:23 ◼   ► revealing what is no surprise to anybody [TS]

01:01:25 ◼   ► who's been reading this chapter that [TS]

01:01:26 ◼   ► this is a story that the author is [TS]

01:01:28 ◼   ► telling about himself and his own life [TS]

01:01:31 ◼   ► and like how he came to be in the [TS]

01:01:32 ◼   ► position where he's writing this book [TS]

01:01:33 ◼   ► and then it goes off into a little piece [TS]

01:01:36 ◼   ► of music for the next chapter in the [TS]

01:01:37 ◼   ► audiobook if you like let me just get [TS]

01:01:39 ◼   ► this straight you are one comparing [TS]

01:01:43 ◼   ► yourself to Jesus to to an imaginary [TS]

01:01:46 ◼   ► person who loves everything that you do [TS]

01:01:48 ◼   ► it's like okay tick tick [TS]

01:01:51 ◼   ► i have read I mean this is not the first [TS]

01:01:54 ◼   ► time i have read in a business book a [TS]

01:01:56 ◼   ► section where someone tell the Jesus [TS]

01:01:58 ◼   ► parable about themselves that's not [TS]

01:02:00 ◼   ► unusual for this genre of book but to [TS]

01:02:04 ◼   ► combine it with the flow of telling it [TS]

01:02:06 ◼   ► to an imaginary character just raises it [TS]

01:02:08 ◼   ► to an exponential of crazy it's almost [TS]

01:02:11 ◼   ► breathtaking and beautiful in its [TS]

01:02:13 ◼   ► insanity i have a couple of a good [TS]

01:02:15 ◼   ► points that I want to make before going [TS]

01:02:17 ◼   ► back one of them is any plan is better [TS]

01:02:21 ◼   ► than no plan quite like that he talks [TS]

01:02:25 ◼   ► about that like you know you should just [TS]

01:02:27 ◼   ► have a plan like even if it's not [TS]

01:02:28 ◼   ► necessarily the right one [TS]

01:02:30 ◼   ► make one and then you can make more [TS]

01:02:31 ◼   ► later quite like that and the idea of [TS]

01:02:34 ◼   ► nobody cares about your business the way [TS]

01:02:37 ◼   ► that you do and nobody will put the time [TS]

01:02:38 ◼   ► in like you do you need to accept that [TS]

01:02:40 ◼   ► then build systems which means that it's [TS]

01:02:43 ◼   ► okay because I've always you hire people [TS]

01:02:45 ◼   ► and you just do their work as well yeah [TS]

01:02:47 ◼   ► yeah that I think it is also an [TS]

01:02:49 ◼   ► excellent point that you will care more [TS]

01:02:51 ◼   ► than anybody else you have to build that [TS]

01:02:55 ◼   ► into the system like that has to be part [TS]

01:02:58 ◼   ► of it and that brings me to i guess [TS]

01:03:01 ◼   ► really a third point that is valuable in [TS]

01:03:04 ◼   ► this book it comes about because he's [TS]

01:03:06 ◼   ► wondering you know Jesus like through [TS]

01:03:08 ◼   ► the mountains or something but the hotel [TS]

01:03:10 ◼   ► that he comes haha haha this hotel i [TS]

01:03:16 ◼   ► have tried to find this hotel and I [TS]

01:03:19 ◼   ► think I may have found it but it doesn't [TS]

01:03:20 ◼   ► look like the way describes it look [TS]

01:03:22 ◼   ► let's let's put aside the reality of of [TS]

01:03:25 ◼   ► this hotel like that let's just ignore [TS]

01:03:27 ◼   ► that for a second but he describes this [TS]

01:03:29 ◼   ► just like amazing magical hotel that [TS]

01:03:32 ◼   ► exists in the woods where the the [TS]

01:03:34 ◼   ► services is perfect [TS]

01:03:35 ◼   ► blah blah blah like that that's not the [TS]

01:03:37 ◼   ► relevant thing what his his takeaway [TS]

01:03:42 ◼   ► here is to talk about look since you [TS]

01:03:46 ◼   ► will care about your business more than [TS]

01:03:47 ◼   ► anybody else you have to assume that [TS]

01:03:49 ◼   ► anybody who's working for you will not [TS]

01:03:51 ◼   ► care as much as you do like how do you [TS]

01:03:53 ◼   ► solve the problem if you do running [TS]

01:03:55 ◼   ► something like a hotel [TS]

01:03:56 ◼   ► what are you gonna do and the answer is [TS]

01:03:58 ◼   ► that you have to rigorously systematize [TS]

01:04:03 ◼   ► everything checklists and checklists and [TS]

01:04:05 ◼   ► checklists checklists for checklist for [TS]

01:04:07 ◼   ► checking gasps and it sounds obvious and [TS]

01:04:11 ◼   ► like even even for me as someone who [TS]

01:04:13 ◼   ► just love checklist and use checklists [TS]

01:04:14 ◼   ► all the time this notion of you need to [TS]

01:04:18 ◼   ► think of the business in terms of this [TS]

01:04:21 ◼   ► everything that is part of the business [TS]

01:04:24 ◼   ► should be able to be represented by a [TS]

01:04:27 ◼   ► checklist of some kind and so he goes [TS]

01:04:29 ◼   ► through an example about how I talk [TS]

01:04:32 ◼   ► about like the cleaners have not just [TS]

01:04:34 ◼   ► instructions like oh you need to clean [TS]

01:04:36 ◼   ► the room like here is the order that the [TS]

01:04:39 ◼   ► room should be cleaned in every time [TS]

01:04:41 ◼   ► here are all of the actions that should [TS]

01:04:42 ◼   ► be cleaned out and you should tick tick [TS]

01:04:44 ◼   ► tick this box right and so this is this [TS]