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H.I. #72: 64 Pairs of Underwear


00:00:00   I'm feeling kind of good about myself at [TS]

00:00:03   the moment [TS]

00:00:04   oh yeah because i would say once every [TS]

00:00:07   maybe one to two years might just go on [TS]

00:00:12   this make a clothes shop [TS]

00:00:14   oh I'm not a big fan of shopping for [TS]

00:00:19   clothes and trying things on who is it's [TS]

00:00:22   awful [TS]

00:00:22   yeah and like so many times I'll go to [TS]

00:00:25   the shops with my wife and she will [TS]

00:00:26   become on this to some clothes shopping [TS]

00:00:27   for you and we'll walk in and then out [TS]

00:00:29   to speak now not feeling it and we'll [TS]

00:00:32   have to leave [TS]

00:00:33   look it just on my own I happened to [TS]

00:00:36   walk into the shop the other day and I [TS]

00:00:39   wasn't even really there with much [TS]

00:00:40   intent and suddenly it just hit me I'm [TS]

00:00:43   just that's it i'm going crazy i just [TS]

00:00:45   went for her and I was grabbing things [TS]

00:00:47   off the rack and I was walking into the [TS]

00:00:49   changing rooms and I'm gonna try these [TS]

00:00:51   and I'll grab that and I wasn't even [TS]

00:00:53   looking at prices [TS]

00:00:54   why would you do that suddenly that [TS]

00:00:56   brings thinking into the equation and [TS]

00:00:57   then everything falls apart [TS]

00:00:59   this was not thinking I was just [TS]

00:01:00   grabbing and trying and buying it was [TS]

00:01:04   magnificent my absolute favorite part [TS]

00:01:06   was at the end when I was like buying it [TS]

00:01:08   all need the poor guy took forever to [TS]

00:01:10   put it all through the register and then [TS]

00:01:11   at the end he says some ridiculous [TS]

00:01:13   amount of money and then he says to me [TS]

00:01:15   would you like a plastic bag with that [TS]

00:01:17   and I'm like of course because i'm going [TS]

00:01:19   to carry all this stuff home so I said [TS]

00:01:20   yes and he says that will be five pence [TS]

00:01:23   on top [TS]

00:01:24   I've just spent hundreds and hundreds [TS]

00:01:26   and hundreds of pairs and he's there is [TS]

00:01:28   another fire p NK look like is laughed [TS]

00:01:31   and said yes that's okay i'll pay the [TS]

00:01:32   five-page good because I'm never quite [TS]

00:01:34   sure what Brady how this kind of thing [TS]

00:01:36   is going to go [TS]

00:01:37   I thought there is a nonzero chance that [TS]

00:01:39   you were going to be upset about that [TS]

00:01:41   final five pen that you have to pay for [TS]

00:01:43   the bag to take it all back [TS]

00:01:45   this is the kind of thing that I could [TS]

00:01:47   see that would drive a brady crazy so [TS]

00:01:49   I'm glad that you were able to be in a [TS]

00:01:51   happy mood and to roll with it and just [TS]

00:01:53   let it go on the day that you felt in [TS]

00:01:55   the mood for clothes shopping the [TS]

00:01:57   five-page never an issue it was just the [TS]

00:01:59   ridiculousness over but then i went even [TS]

00:02:01   further and I did what is an even bigger [TS]

00:02:04   step for me king of hoarding i came home [TS]

00:02:07   and i opened up all my wardrobes and [TS]

00:02:10   drawers and I throw away a [TS]

00:02:13   lot of clothes Oh for garbage bags for I [TS]

00:02:16   honestly feel proud of you at this [TS]

00:02:17   moment [TS]

00:02:18   breathe haha that's amazing not as proud [TS]

00:02:20   as my wife was I've never seen her so [TS]

00:02:22   happy all the clothes that she hates me [TS]

00:02:24   wearing all gone she came home and [TS]

00:02:26   opened up my wardrobe and it was all [TS]

00:02:27   neat like a soldier or beautifully [TS]

00:02:30   folded and hanging up and there was [TS]

00:02:32   hardly anything there for the biggest [TS]

00:02:33   smile on their face and I feel good I [TS]

00:02:35   felt purged did you get rid of any of [TS]

00:02:38   those old Alabama t-shirts from years [TS]

00:02:40   ago that i always see wearing no but [TS]

00:02:43   that's because they were already going [TS]

00:02:44   through a washer and I'm the clothing in [TS]

00:02:46   the wash God spared that's what you're [TS]

00:02:47   saying yeah I was brutal but it was in [TS]

00:02:50   the wash it's probably already in the [TS]

00:02:51   rotation so there was a good chance i [TS]

00:02:53   was gonna keep it anyway but it was [TS]

00:02:54   amazing and that when I told my wife I [TS]

00:02:57   was doing I was texting a guy you're not [TS]

00:02:58   going to believe it i'm clothes shopping [TS]

00:02:59   and then I said and now i'm going home [TS]

00:03:01   and throwing stuff away she was going [TS]

00:03:03   come on be brutal and was sending me all [TS]

00:03:05   these encouraging messages saying go on [TS]

00:03:07   through the stuff away go away and i'm [TS]

00:03:09   texting back and I'm doing it I'm doing [TS]

00:03:11   it I'm throwing it away [TS]

00:03:12   she's like this is magnificent sometimes [TS]

00:03:17   you leave me speechless Brady very happy [TS]

00:03:19   that you purchased clothes for yourself [TS]

00:03:21   and also throughout clothes that no [TS]

00:03:24   longer fit [TS]

00:03:25   congratulations it wasn't stopping at no [TS]

00:03:27   longer fits by the way it was stuff that [TS]

00:03:29   I just don't wear much okay I was [TS]

00:03:31   throwing away stuff that does feel I was [TS]

00:03:32   just in this sweet spot of organization [TS]

00:03:35   but it did make me wonder what your [TS]

00:03:39   clothes shopping routine but how does [TS]

00:03:41   that work because i know you're not [TS]

00:03:43   always wearing the same thing but kind [TS]

00:03:44   of in my head I imagine you being a bit [TS]

00:03:46   like steve jobs and just having like the [TS]

00:03:47   same clothes over and over again on a [TS]

00:03:50   rack like his clothes shopping work with [TS]

00:03:52   you a regular shopper deep do it in big [TS]

00:03:54   binges like me do you buy an assortment [TS]

00:03:57   of things to buy lots of the same thing [TS]

00:03:59   once you're sort of modus operandi here [TS]

00:04:02   i'm trying to think how long it has been [TS]

00:04:07   since I have been in a clothing store [TS]

00:04:10   that was not clothes for a particular [TS]

00:04:14   purpose like just closed in general and [TS]

00:04:19   it's been years maybe five years [TS]

00:04:25   since I've walked into a store to buy [TS]

00:04:27   clothes I think that's probably about [TS]

00:04:30   right before the youtube career started [TS]

00:04:33   already by clients from online [TS]

00:04:35   yeah so essentially i have been trying [TS]

00:04:39   and failing over time to build up for [TS]

00:04:43   myself the perfect wardrobe that is [TS]

00:04:46   exactly the same every single day all [TS]

00:04:49   the time and it's super funny to hear [TS]

00:04:52   you say oh you think that I'm not [TS]

00:04:55   necessarily wearing the same thing every [TS]

00:04:57   time I see you and I feel like a great [TS]

00:04:59   success because i know for a fact that [TS]

00:05:02   in the last two years every time we have [TS]

00:05:06   met up i have been wearing one of two [TS]

00:05:08   outfits [TS]

00:05:09   yeah i feel like its success that you [TS]

00:05:11   didn't notice because the clothing is [TS]

00:05:12   just unremarkable and so it slides under [TS]

00:05:16   the perception radars like what is that [TS]

00:05:18   person wearing he's just wearing clothes [TS]

00:05:20   no gray it wasn't success that I hadn't [TS]

00:05:23   noticed it was politeness that i didn't [TS]

00:05:25   mention that you're holding back on the [TS]

00:05:28   podcast that you don't want to point out [TS]

00:05:29   the fact that you do know that every [TS]

00:05:30   wearing the same thing every time we've [TS]

00:05:32   met up for years like know to be fair [TS]

00:05:35   there was an unremarkable to it that [TS]

00:05:37   sort of and remarkable notice that you [TS]

00:05:39   are aiming for us succeeding with and I [TS]

00:05:41   mean that in a nice way like I know what [TS]

00:05:43   you're doing and it's working so i'm not [TS]

00:05:45   going to pick on you but like how many [TS]

00:05:48   of the same t-shirts do you have how [TS]

00:05:50   many of the same trousers if I was to go [TS]

00:05:52   through your clothing storage areas what [TS]

00:05:55   would I say [TS]

00:05:55   ok so this is the method that i think is [TS]

00:05:58   the best for acquiring clothes and I'll [TS]

00:06:01   use an example which is t-shirts [TS]

00:06:04   yep so I spent an enormous amount of [TS]

00:06:07   time trying to find t-shirts that I [TS]

00:06:11   liked which is really difficult [TS]

00:06:14   you think I just want to buy a t-shirt [TS]

00:06:16   right but when you're looking for a [TS]

00:06:17   t-shirt that you can wear under almost [TS]

00:06:20   all circumstances suddenly becomes very [TS]

00:06:22   hard like I don't want labels the [TS]

00:06:24   material has to feel nice the caller has [TS]

00:06:27   to feel nice [TS]

00:06:28   it needs to be comfortable I need to be [TS]

00:06:30   able to wear it out it needs to be able [TS]

00:06:31   to work under a button-up shirt or these [TS]

00:06:33   people work on its own [TS]

00:06:35   there's a surprising number of [TS]

00:06:36   requirements that make it [TS]

00:06:37   extraordinarily difficult i have now [TS]

00:06:41   after literally years and trying many [TS]

00:06:44   many t-shirts found two t-shirts that I [TS]

00:06:48   like and once I found those i just [TS]

00:06:52   bought dozens and dozens of them to have [TS]

00:06:56   him in my house following the same color [TS]

00:06:57   all in the same color and all in the [TS]

00:06:59   same size [TS]

00:07:00   yeah the reason I need to is one of the [TS]

00:07:03   t-shirts is for warm weather it's made [TS]

00:07:05   out of a different material and one of [TS]

00:07:07   the t-shirts as for the rest of the year [TS]

00:07:09   yep that's the only reason that they [TS]

00:07:10   need to be too if i could get away with [TS]

00:07:12   one I would get away with one it's the [TS]

00:07:13   gray uniform like this is fantastic [TS]

00:07:15   teachers have been very successful [TS]

00:07:17   I've ended up doing the exact same thing [TS]

00:07:19   with underwear right i found underwear [TS]

00:07:23   that I like there's like a 64 pack of [TS]

00:07:25   this underwear that I could but I really [TS]

00:07:26   great [TS]

00:07:27   ok ship it over I just want this tag on [TS]

00:07:30   just for the record here you bought [TS]

00:07:31   sixty four pairs of the same underwear [TS]

00:07:34   I'm trying to tell the story in like a [TS]

00:07:35   coherent way but I'm realizing we need [TS]

00:07:37   to get to part of the problems that I [TS]

00:07:39   end up facing right I you're worried [TS]

00:07:41   about large being discontinued is the [TS]

00:07:43   thing that occurs is the t-shirt that I [TS]

00:07:45   like for example i'm not going to [TS]

00:07:46   mention what brand they are because the [TS]

00:07:49   company that sells them has been out of [TS]

00:07:51   stock for months and months and I'm like [TS]

00:07:52   their emergency update email list let me [TS]

00:07:54   know when you get those teachers back in [TS]

00:07:56   stock i will order 200 of them right [TS]

00:07:59   I don't want to sail out like what brand [TS]

00:08:01   of t-shirt it is that I wear because i [TS]

00:08:02   don't want to be competing with anybody [TS]

00:08:04   else on the internet to get these [TS]

00:08:06   t-shirts if and when the company ever [TS]

00:08:08   comes back and stuff like I've sent the [TS]

00:08:10   emails like hey we're going to get those [TS]

00:08:11   pictures back in stock data so this is [TS]

00:08:13   the problem because because when i buy [TS]

00:08:15   in bulk I'm unaware of when things have [TS]

00:08:18   gone out of favor like I don't know if [TS]

00:08:20   this company is ever going to produce [TS]

00:08:22   this t-shirt again and if they're just [TS]

00:08:24   messing with me and now as my wife has [TS]

00:08:27   been pointing out to me i'm in this [TS]

00:08:29   situation where I have been running out [TS]

00:08:32   eventually of all of the bulk clothes [TS]

00:08:34   that i bought a while ago and quickly [TS]

00:08:37   coming into like a hobo land if I have [TS]

00:08:40   just like a few of these perfect things [TS]

00:08:42   left that I want to wear all the time [TS]

00:08:43   but now I'm finding myself having to do [TS]

00:08:46   laundry more and more frequently because [TS]

00:08:48   my [TS]

00:08:48   supply of perfect clothes is dwindling [TS]

00:08:50   and dwindling it's very upsetting [TS]

00:08:52   because i don't like to do the laundry [TS]

00:08:53   that much and i am just constantly out [TS]

00:08:56   of clothes i'm constantly out of shirts [TS]

00:08:58   it's very frustrating how many ways do [TS]

00:09:00   you think you can get out of attention [TS]

00:09:02   before it has to be retired and you know [TS]

00:09:04   it gets to her but I don't know that's [TS]

00:09:06   really hard to measure I don't have a [TS]

00:09:07   good system for keeping the t-shirts and [TS]

00:09:09   rotation so that there's even where I [TS]

00:09:10   pay no attention okay they just get [TS]

00:09:12   trashed overtime [TS]

00:09:13   ok but this is a thing like i really do [TS]

00:09:15   think that if you can possibly get away [TS]

00:09:17   with it having the minimum number of [TS]

00:09:20   clothes that just fits the maximum [TS]

00:09:23   number of circumstances all the time is [TS]

00:09:24   clearly the superior way to live is [TS]

00:09:27   obviously the better things to do like [TS]

00:09:29   there's no decisions to make when you [TS]

00:09:30   get up in the morning you just wake up [TS]

00:09:32   you put on the clothes like what am I [TS]

00:09:34   going to where i'm going to wear these [TS]

00:09:34   exact same genes I'm gonna wear this [TS]

00:09:36   exact same t-shirt to wear the same [TS]

00:09:37   underpants and then we're the same socks [TS]

00:09:39   right and i'm going to have the same [TS]

00:09:40   shirt that I put on top of it every day [TS]

00:09:43   the same it's like living the dream [TS]

00:09:46   Brady it's fantastic as long as you're [TS]

00:09:48   not like me and you start getting really [TS]

00:09:50   really picky then about what each item [TS]

00:09:53   of clothing has to be and then you're [TS]

00:09:55   going to be in for a world of sadness [TS]

00:09:56   because obviously things will get [TS]

00:09:58   discontinued and you will be left adrift [TS]

00:10:01   hello internet is so easy all i have to [TS]

00:10:04   do is just pick some topic like I just [TS]

00:10:06   say t-shirts and nine times out of ten i [TS]

00:10:10   wouldn't discover some crazy thing about [TS]

00:10:12   your personality that you can talk about [TS]

00:10:13   for the next 10 minutes but this is not [TS]

00:10:15   crazy okay i'll tell you what i do now [TS]

00:10:18   realize why when we went to that Alabama [TS]

00:10:21   football game a while back and you [TS]

00:10:22   dressed up all in red and wore the [TS]

00:10:24   Alabama stuff and i sent a photo of you [TS]

00:10:26   wearing it to your wife while she was so [TS]

00:10:28   delighted by the picture because the [TS]

00:10:30   hair was like you interested in a Santa [TS]

00:10:32   suit must have just blown her mind [TS]

00:10:34   oh yeah that would have been many [TS]

00:10:36   signals outside of the average range of [TS]

00:10:38   clothing that i have a war i know for a [TS]

00:10:42   fact that she found a delightful you got [TS]

00:10:44   him to wear a red sweater with an [TS]

00:10:46   elephant on it I think that's the way he [TS]

00:10:48   does not normally what i do no but [TS]

00:10:52   listen listen in the theme of like what [TS]

00:10:54   you did and what i do where you got rid [TS]

00:10:55   of a whole bunch of clothes i try to [TS]

00:10:57   wear all the same things I do have a [TS]

00:10:58   recommendation for people out there were [TS]

00:11:00   even if you don't want to do what I do [TS]

00:11:01   which [TS]

00:11:01   to try to construct futilely a uniform [TS]

00:11:04   that you're going to wear all the time [TS]

00:11:06   yeah I do think people should do this [TS]

00:11:08   when you buy socks by Sox in bulk and [TS]

00:11:15   get rid of all of your old socks every [TS]

00:11:17   time you do a refreshment this way all [TS]

00:11:21   of the socks at least our uniform [TS]

00:11:24   because i think people just get [TS]

00:11:26   frustrated with having different kinds [TS]

00:11:28   of socks you're trying to match them [TS]

00:11:29   just listen to me people out there go on [TS]

00:11:32   the internet find some socks you like by [TS]

00:11:36   40 pairs of them and throw out all of [TS]

00:11:39   your old socks trust me it's [TS]

00:11:41   life-changing [TS]

00:11:41   this will get you started down the one [TS]

00:11:44   true path of finding everything else [TS]

00:11:47   that works for you and keeping it as [TS]

00:11:48   similar as possible but even if you just [TS]

00:11:50   do the socks [TS]

00:11:51   it makes life so much better so great [TS]

00:11:53   let me ask you this [TS]

00:11:55   I know you know wearing the same thing [TS]

00:11:57   every day can be a thing and famously [TS]

00:11:59   there was for how Steve Jobs thing look [TS]

00:12:01   most people don't do it [TS]

00:12:03   most people have a variety of clothes [TS]

00:12:06   and colors and styles and change them [TS]

00:12:09   and we're different things each day the [TS]

00:12:12   people who do that so the majority of [TS]

00:12:14   the people who you see walking around [TS]

00:12:15   the streets of London [TS]

00:12:17   what do you think they're thinking why [TS]

00:12:19   do you think they do that why do they [TS]

00:12:21   not do what you do i have no idea do you [TS]

00:12:23   ever wonder what you want to like you [TS]

00:12:25   think you're surrounded by crazy people [TS]

00:12:26   i don't think they're crazy as we [TS]

00:12:29   discussed on the podcast a bunch of [TS]

00:12:30   times you cannot explain interest in a [TS]

00:12:34   thing and I recognize that fashion is an [TS]

00:12:37   area of life that people are interested [TS]

00:12:40   in that some portion of the population [TS]

00:12:42   is interested in fashion like this is a [TS]

00:12:47   thing that occur so some portion of the [TS]

00:12:48   population just wants to do this but I [TS]

00:12:52   think the bulk of people just sort of go [TS]

00:12:56   along with this feeling even though they [TS]

00:13:00   probably don't care very much yeah they [TS]

00:13:04   just think you're not supposed to wear [TS]

00:13:05   the same thing every day so i will write [TS]

00:13:07   yeah [TS]

00:13:08   pro tip people if you wear the same [TS]

00:13:10   thing every day as long as you are not [TS]

00:13:12   smelly as long as you are being [TS]

00:13:14   obviously a hygienic [TS]

00:13:15   person who cleans themselves just [TS]

00:13:16   wearing a different shirt even if it is [TS]

00:13:18   the same color shirt if you just go [TS]

00:13:20   along with that people don't comment [TS]

00:13:22   nobody says anything maybe they think a [TS]

00:13:24   little bit for a little while like what [TS]

00:13:26   a weirdo but it doesn't matter it [TS]

00:13:28   doesn't actually really affect anything [TS]

00:13:30   with your interaction with those people [TS]

00:13:31   like it's okay you can just wear the [TS]

00:13:33   same stuff all the time [TS]

00:13:35   nobody will say anything it's fine so [TS]

00:13:39   great normally we would do follow up [TS]

00:13:42   around this time we have gotten herself [TS]

00:13:44   into a little bit of a pickle here how [TS]

00:13:46   celebrating well because if we are they [TS]

00:13:47   entirely honest with the teams i think [TS]

00:13:50   this is episode 72 you know why we [TS]

00:13:53   recorded episode 71 about a week ago it [TS]

00:13:56   has not been edited yet i don't even [TS]

00:13:59   know what's going to be in it you [TS]

00:14:01   haven't finished yet we don't know what [TS]

00:14:02   the team's think of the episode of what [TS]

00:14:04   they have to say to us about it no so we [TS]

00:14:06   can't really follow up or answer any [TS]

00:14:08   questions because we don't know what the [TS]

00:14:09   episodes like yet I want to go on record [TS]

00:14:11   and say that this is 100-percent my [TS]

00:14:13   fault i have been caught up with other [TS]

00:14:16   things and so yes i have taken a long [TS]

00:14:18   time for me to get the hell engine [TS]

00:14:19   episode out but yes it is true that we [TS]

00:14:21   have no follow-up because there is no [TS]

00:14:22   show out at the time we are recording [TS]

00:14:24   this and who knows when this show is [TS]

00:14:27   going to be released we can still follow [TS]

00:14:29   up because there's always stuff from [TS]

00:14:31   long ago [TS]

00:14:33   you've got a papercut I understand you [TS]

00:14:35   have a paper cut [TS]

00:14:36   now this is such a minor thing but it is [TS]

00:14:39   slowly driving me crazy i want to [TS]

00:14:43   recognize before i say anything how [TS]

00:14:46   trivial and incidental this is so we [TS]

00:14:49   have set up the whole house so that it [TS]

00:14:51   has a hue light bulbs all around it's [TS]

00:14:54   all the light bulbs can be set through [TS]

00:14:56   your iphone or through like as you know [TS]

00:14:58   a system to turn the monitor them off a [TS]

00:15:00   particular time and ever since the [TS]

00:15:02   latest version of Apple's operating [TS]

00:15:04   system for iphone came out there is now [TS]

00:15:07   this ability to talk to Siri to request [TS]

00:15:12   things happen like so we have a movie [TS]

00:15:14   mode so we can say like hey Siri turn on [TS]

00:15:16   movie mode and the lights all changed [TS]

00:15:18   everything's fantastic writer hey Siri [TS]

00:15:20   turn off all the lights and so this is a [TS]

00:15:22   thing that way you end up actually doing [TS]

00:15:24   quite a lot like it ends up being kind [TS]

00:15:26   of easier just to talk [TS]

00:15:28   to the robot to change the lights and to [TS]

00:15:31   do things than to go onto your phone and [TS]

00:15:33   flip over a bunch of different places [TS]

00:15:35   and press the buttons and so I find [TS]

00:15:37   myself quite frequently asking Siri to [TS]

00:15:39   do things with the lightbulbs in my [TS]

00:15:41   house [TS]

00:15:42   yep ok so relatively frequently serie [TS]

00:15:46   takes a few seconds to kind of turn on [TS]

00:15:50   when you're using the watch [TS]

00:15:52   it's not ready immediately and the way [TS]

00:15:55   it lets you know this is you press the [TS]

00:15:58   button to talk to Siri and then it comes [TS]

00:16:00   on the screen and it says hold on I'll [TS]

00:16:03   tap you when I'm ready [TS]

00:16:05   mm what do you think about that language [TS]

00:16:07   Brady it's a bit hace ya it's a bit like [TS]

00:16:10   I'm doing something else like excuse me [TS]

00:16:13   i'm serving another customer and your [TS]

00:16:15   turn will come when your turn comes so [TS]

00:16:17   just white exactly like here's here's [TS]

00:16:20   the thing i'm pointing this out to [TS]

00:16:21   people now because i never noticed this [TS]

00:16:25   until my wife pointed out that it was [TS]

00:16:28   bothering her like my wife was clearly [TS]

00:16:30   not getting along with Siri a little bit [TS]

00:16:32   like it was feeling like her and Cirie [TS]

00:16:35   we're having a bit of a like little bit [TS]

00:16:37   of snippy pneus she brought this up to [TS]

00:16:39   me she goes my series telling me to hold [TS]

00:16:40   on [TS]

00:16:41   screw that likes hold on what do you [TS]

00:16:43   mean hold on happy when I'm ready tappy [TS]

00:16:45   when I'm good and ready is what it might [TS]

00:16:47   as well say as soon as she mentioned [TS]

00:16:49   like you know what that language is [TS]

00:16:50   wrong it's one of those things in life [TS]

00:16:52   where he was rational gray right [TS]

00:16:54   rational grades taking over for a moment [TS]

00:16:56   and acknowledging the fact that this is [TS]

00:16:59   a machine this is just a little piece of [TS]

00:17:02   text that somebody put in the machine to [TS]

00:17:04   indicate that is not ready immediately [TS]

00:17:06   but nonetheless like I find myself [TS]

00:17:09   increasingly infuriated by this little [TS]

00:17:14   bit of language which is always like [TS]

00:17:15   I'll tapi when I'm ready [TS]

00:17:17   like I'm busy doing something else like [TS]

00:17:19   series in the watch filing her nails is [TS]

00:17:21   like I'll get to you in a second buddy [TS]

00:17:22   right let me finish what I'm doing now [TS]

00:17:24   you're my computer [TS]

00:17:27   you do what I tell you to do that's the [TS]

00:17:29   nature of this relationship like you are [TS]

00:17:31   an inanimate solace object whose purpose [TS]

00:17:35   is to turn on my fights when I tell you [TS]

00:17:38   what your purpose is not to tell me what [TS]

00:17:40   to do you don't tell me [TS]

00:17:41   what to do and if you're going to tell [TS]

00:17:43   me what to do [TS]

00:17:44   you better be super polite about it [TS]

00:17:47   machine [TS]

00:17:48   you better not be giving me like this [TS]

00:17:49   little a/c remark about like always [TS]

00:17:51   happy when I'm ready [TS]

00:17:52   like I'll tap you when I'm ready that's [TS]

00:17:55   how this relationship works it's [TS]

00:17:57   infuriating [TS]

00:17:59   I wish my wife had never pointed out to [TS]

00:18:01   me because it's a splinter in my mind [TS]

00:18:03   that just keeps pestering every time it [TS]

00:18:05   occurs and so now i am doing the [TS]

00:18:07   audience the same favor i am passing [TS]

00:18:08   this long audience you to notice series [TS]

00:18:12   little bit of bossiness when she doesn't [TS]

00:18:15   want to turn on the lights immediately [TS]

00:18:17   when you tell her to enjoy that because [TS]

00:18:18   it's inferior tell you upgrade just like [TS]

00:18:21   everyone else you just want to be [TS]

00:18:22   showing the respect you deserve this [TS]

00:18:25   episode of Hello internet is brought to [TS]

00:18:27   you by Harry's Harry's is the place to [TS]

00:18:31   buy your razor blades online in fact [TS]

00:18:34   they're so confident about that they're [TS]

00:18:36   offering to let you try them for free if [TS]

00:18:40   you're willing to cover the three dollar [TS]

00:18:41   cost of shipping Harry's will send you [TS]

00:18:44   their razor with their new five blade [TS]

00:18:46   cartridge and shaving gel you have [TS]

00:18:49   nothing to lose you might as well give [TS]

00:18:50   it a try and their new amazing five [TS]

00:18:53   blade razor includes a soft flex hinge [TS]

00:18:56   for more comfortable glide a trimmer [TS]

00:18:58   blade for those hard-to-reach places [TS]

00:19:00   lubricating strip and a textured razor [TS]

00:19:02   handle for more control when your hands [TS]

00:19:05   are wet and most companies will charge [TS]

00:19:07   you more when they upgrade the quality [TS]

00:19:08   of their razors but not your friends at [TS]

00:19:11   Harry's and Harry's their prices are [TS]

00:19:13   staying the same even though their [TS]

00:19:15   products keep getting better [TS]

00:19:17   these new razors offer an even higher [TS]

00:19:19   quality shave at about half the price of [TS]

00:19:21   other big branded blades which is why on [TS]

00:19:24   average and everyday shaver saves about [TS]

00:19:26   a hundred and fifty bucks a year using [TS]

00:19:28   Harry's carries is a fantastic value for [TS]

00:19:32   money aside from the fact that they just [TS]

00:19:34   look so classy [TS]

00:19:36   so for a smooth comfortable shave that [TS]

00:19:38   will also save you money go to Harry's [TS]

00:19:41   dot-com / hello internet and use offer [TS]

00:19:44   code [TS]

00:19:45   eh I when you do this it not only lets [TS]

00:19:47   Harry's know that you heard about them [TS]

00:19:49   from this podcast but you're also going [TS]

00:19:51   to get a free post shave balm [TS]

00:19:54   with your order when you use that offer [TS]

00:19:56   code and URL so once again go to Harry's [TS]

00:19:59   calm / hello internet use offer code [TS]

00:20:02   hiii to get your post shave balm for [TS]

00:20:04   free [TS]

00:20:05   along with your free trial of razors & [TS]

00:20:08   harry's there's really nothing to lose [TS]

00:20:10   give it a shot and thanks to harry's for [TS]

00:20:12   supporting the show the only thing that [TS]

00:20:17   could be more perfect than a plane crash [TS]

00:20:19   corner [TS]

00:20:20   blue is the following article we have [TS]

00:20:22   not got a plane crash [TS]

00:20:24   we have got one of your famous at mobile [TS]

00:20:27   lounges at Dulles Airport having a crash [TS]

00:20:31   oh my apparently it drive into it [TS]

00:20:33   construction ditch and two people were [TS]

00:20:36   hospitalized not life-threatening i [TS]

00:20:38   hasten to add ok not life-threatening [TS]

00:20:40   the people mover carrying 37 avianca [TS]

00:20:43   airlines passengers arriving from bogota [TS]

00:20:45   colombia crashed just before 2 30 p.m. [TS]

00:20:49   as the vehicle navigated uneven pavement [TS]

00:20:51   outside gate be 50 the cursed be 50 as [TS]

00:20:56   it's now known an hour later official [TS]

00:20:58   said the antigen passengers had arrived [TS]

00:21:00   safely at the terminal for customs [TS]

00:21:02   processing following medical evaluations [TS]

00:21:04   so these at-ats the excitement and the [TS]

00:21:08   mythology around them just continues to [TS]

00:21:10   grow [TS]

00:21:11   indeed as Brady the mythology continues [TS]

00:21:13   to grow I don't remember them actually [TS]

00:21:15   going that fast we can't see them kind [TS]

00:21:17   of crashing into anything seems a little [TS]

00:21:19   bit comical to me but yes I guess the [TS]

00:21:21   mythology continues to grow i did see a [TS]

00:21:23   couple people actually messaged me about [TS]

00:21:26   possibly diverting their flights through [TS]

00:21:28   dulles airport because they want to see [TS]

00:21:30   it because of the podcast I need to tell [TS]

00:21:32   people like don't do it guys [TS]

00:21:34   it's not worth it like I know you think [TS]

00:21:35   it'll be funny like this is a lovely [TS]

00:21:37   pilgrimage to a hello Internet holy site [TS]

00:21:39   but now you're actually just going to [TS]

00:21:41   spend hours in a sweaty uncomfortable [TS]

00:21:45   airport lounge with low ceilings where [TS]

00:21:48   the air is thick and you can feel it in [TS]

00:21:50   your lungs and you may have to ride on [TS]

00:21:53   one of these at-ats which apparently is [TS]

00:21:56   more dangerous than we might have [TS]

00:21:57   originally thought [TS]

00:21:59   so don't do we thought the only way to [TS]

00:22:00   bring them down with a tow cable around [TS]

00:22:02   their legs but apparently construction [TS]

00:22:03   ditches do the same thing through [TS]

00:22:05   in they go did you ever play the empire [TS]

00:22:10   strikes back on the Atari 2600 I'm sorry [TS]

00:22:13   Brady I just barely played at re at my [TS]

00:22:16   friend's house but not very much i was [TS]

00:22:18   just a year or two too young for that [TS]

00:22:21   old man i recently rediscovered on one [TS]

00:22:24   of these online simulators where you can [TS]

00:22:25   play all the old Atari games on the [TS]

00:22:27   internet i played empire strikes back [TS]

00:22:29   for a good 20 minutes [TS]

00:22:30   mmm and in that you just shoot the hell [TS]

00:22:33   out of hats [TS]

00:22:34   its glorious I'm sure looks amazing it [TS]

00:22:37   really is terrible but gosh it brought [TS]

00:22:39   back some happy memories [TS]

00:22:41   I'm glad that's what did that's what [TS]

00:22:43   matters to you ready yeah my star wars [TS]

00:22:45   video game memory as a child is the tie [TS]

00:22:48   fighter games where of course you have [TS]

00:22:50   to climb the ranks in the evil empire to [TS]

00:22:52   become the best thai fighter that you [TS]

00:22:53   can possibly be that is like burned onto [TS]

00:22:56   my memory spending hundreds and hundreds [TS]

00:22:59   of hours trying to shoot down x-wings [TS]

00:23:01   and why wings and a wings and make it up [TS]

00:23:03   through the Empire so we were on [TS]

00:23:05   different sides in our childhood star [TS]

00:23:07   wars gaming alright one thing we are on [TS]

00:23:11   the same side with is project revelation [TS]

00:23:14   yes and we had a big milestone this way [TS]

00:23:17   because we caught up in person and [TS]

00:23:20   although this is a collaboration I feel [TS]

00:23:22   like I've been doing the heavy lifting [TS]

00:23:23   on this one and for the first time you [TS]

00:23:26   actually got to experience the joy of [TS]

00:23:29   seeing the album's in person [TS]

00:23:31   just before we start distributing them [TS]

00:23:33   what did you think yeah it was great i [TS]

00:23:35   came up to your house for the sleepover [TS]

00:23:38   I guess it's with after essentially and [TS]

00:23:41   yes this was the first time i got to see [TS]

00:23:43   the records in person and i have to say [TS]

00:23:45   and even as a person who's not super [TS]

00:23:47   into things they are gorgeous [TS]

00:23:49   it's one thing to see the artwork just [TS]

00:23:51   remotely like when someone send you [TS]

00:23:53   images but I say they look fantastic in [TS]

00:23:55   person like I think it just came out [TS]

00:23:56   really really well and without a doubt i [TS]

00:24:00   think probably the audience already [TS]

00:24:02   knows that this is a brady pet project [TS]

00:24:06   for which I have not helped very much at [TS]

00:24:10   all this is one hundred percent down to [TS]

00:24:13   brady and you pulled off i think a [TS]

00:24:16   fantastic thing getting this [TS]

00:24:19   designed and manufactured and soon [TS]

00:24:21   shipped off to the people so it's it's [TS]

00:24:23   really great it looks fantastic so many [TS]

00:24:25   people have asked if we will do the [TS]

00:24:28   little trick there seems to be a trick [TS]

00:24:30   that's going around at the moment on the [TS]

00:24:32   interweb and elsewhere where the new [TS]

00:24:34   British five-pound note which is a sort [TS]

00:24:37   of that one of these plastic notes as [TS]

00:24:39   opposed to the more old-fashioned paper [TS]

00:24:41   e-type note if you use one of these new [TS]

00:24:43   plastic five-pound notes and stick the [TS]

00:24:46   corner into the groove of a record who [TS]

00:24:49   you can actually hear the music or the [TS]

00:24:52   record coming out of the note it's quite [TS]

00:24:55   extraordinary obviously it sends [TS]

00:24:56   vibrations through the note and you can [TS]

00:24:58   listen to it so sure enough we did crack [TS]

00:25:01   out a five-pound note [TS]

00:25:02   look men stick it onto the hello [TS]

00:25:04   Internet album and we heard our voices [TS]

00:25:07   coming out of a five-pound note which [TS]

00:25:09   was quite the experience [TS]

00:25:10   yes our wives who were in the room at [TS]

00:25:15   this moment when you and I were bent [TS]

00:25:17   down over the turntable trying to put [TS]

00:25:19   the five-pound note on the record i [TS]

00:25:21   think they were much less impressed by [TS]

00:25:23   what occurred with you and I were [TS]

00:25:24   screaming with joy and we're like it [TS]

00:25:26   works it works we can hear ourselves but [TS]

00:25:29   i think the ladies were not so impressed [TS]

00:25:30   it was a perfect storm for us because it [TS]

00:25:32   was two things that we love our podcast [TS]

00:25:35   and some geeky science internet ring I [TS]

00:25:39   tell you what great how about for the [TS]

00:25:41   first-ever snipper of the vinyl episode [TS]

00:25:43   that had publicly why don't we play in [TS]

00:25:45   just a tiny tiny little bit of the vinyl [TS]

00:25:48   episode emanating from a five-pound note [TS]

00:25:51   i will leave the logistics of that to [TS]

00:25:55   you [TS]

00:25:58   maybe go [TS]

00:26:12   that was it it's just played I have to [TS]

00:26:14   say though I mean you might say the [TS]

00:26:16   wives were being a bit [TS]

00:26:17   sniffy about a five-pound experiment mhm [TS]

00:26:20   but your wife took a few copies for [TS]

00:26:23   friends and family [TS]

00:26:24   sounds like it's going to be if you [TS]

00:26:26   distributed down the gray half of the [TS]

00:26:28   hello Internet family tray [TS]

00:26:30   oh yes of course it's a very different [TS]

00:26:31   thing from how impressed I was she at [TS]

00:26:34   the five-pound note trick not very [TS]

00:26:36   bright over matter how much did you want [TS]

00:26:38   to get copies of records for people who [TS]

00:26:41   have requested them much more [TS]

00:26:43   these things are going to start making [TS]

00:26:47   their way out into the world so if [TS]

00:26:49   you've ordered one get excited have your [TS]

00:26:52   five-pound notes ready when is the [TS]

00:26:54   estimated delivery for these brave you [TS]

00:26:55   have any idea [TS]

00:26:56   well I had a meeting yesterday and I've [TS]

00:26:58   seen some of the packaging that's being [TS]

00:27:00   done and i would say imminent eminence [TS]

00:27:05   there you go people imminent ish [TS]

00:27:06   imminent ish might already be at their [TS]

00:27:09   doors by the time the podcast goes up [TS]

00:27:11   who knows probably not toothbrush corner [TS]

00:27:15   toothbrush corner why is there a [TS]

00:27:17   toothbrush corn breeding well we seem to [TS]

00:27:20   discuss my toothbrush situation more [TS]

00:27:22   often than you think for a podcast [TS]

00:27:23   called hello internet but people may [TS]

00:27:26   remember in the last toothbrush corner [TS]

00:27:28   we had in my wooden toothbrush explode [TS]

00:27:32   in my mouth and fill my mouth with [TS]

00:27:34   bristles and splinters [TS]

00:27:35   can I just say before you go any further [TS]

00:27:37   in the story braiding mhm [TS]

00:27:38   you know I've been talking to each other [TS]

00:27:40   for a long time now it seems like [TS]

00:27:44   decades we've been discussing stuff on [TS]

00:27:48   the podcast and i have listened to your [TS]

00:27:51   little stories [TS]

00:27:52   yeah and i think there is no single [TS]

00:27:55   story of yours that just randomly pops [TS]

00:27:57   into my head and makes me go more the [TS]

00:28:03   thinking about you using a wooden [TS]

00:28:05   toothbrush and having the bristles [TS]

00:28:07   explode in your mouth like this is just [TS]

00:28:09   like an echo of a story in my head that [TS]

00:28:11   way [TS]

00:28:12   it was minding my own business it keeps [TS]

00:28:14   coming up and I feel like wooden [TS]

00:28:16   toothbrush really this is actually [TS]

00:28:19   what's going to happen of the many many [TS]

00:28:21   Brady stories i think this one stands [TS]

00:28:25   above all of them [TS]

00:28:26   well clearly this has been something [TS]

00:28:29   that has been playing on your mind and [TS]

00:28:31   possibly on the mind of mrs. gray [TS]

00:28:33   because when the two of you did come [TS]

00:28:35   recently for a sleepover [TS]

00:28:37   I was given a very unexpected and [TS]

00:28:40   delightful gift supposedly from my [TS]

00:28:42   birthday which was many months ago about [TS]

00:28:44   yet to make sense of that entirely [TS]

00:28:45   related birthday gift [TS]

00:28:47   I think it was just kindness or maybe it [TS]

00:28:49   was frustration or both that I was given [TS]

00:28:51   another electric toothbrush [TS]

00:28:54   by the grace and they gave me the one [TS]

00:28:57   that they advocate and use i believe so [TS]

00:29:00   I was very curious and excited to [TS]

00:29:03   receive this [TS]

00:29:04   mhm and that night I went and used it [TS]

00:29:07   and i've been using it since Lou and I [TS]

00:29:10   think it's time for me to let you know [TS]

00:29:12   what I think about the electric [TS]

00:29:13   toothbrush [TS]

00:29:14   yes how is a pretty magnificent are [TS]

00:29:18   great fantastic my teeth have never felt [TS]

00:29:22   so clean [TS]

00:29:23   z see it's like I've been to the dentist [TS]

00:29:26   every time I brush my teeth is fabulous [TS]

00:29:29   and like my wife had a sneaky use of her [TS]

00:29:33   and she used it once and then stormed [TS]

00:29:38   into the lounge room and demanded that i [TS]

00:29:40   immediately by her one lab victory see [TS]

00:29:43   technology wins Brady so she's got 12 [TS]

00:29:46   now and i have say superb so happy [TS]

00:29:51   superb present Thank You mr. and mrs. [TS]

00:29:53   gray for my new toothbrush i have used [TS]

00:29:56   an electric toothbrush before and we see [TS]

00:29:58   i was using an inferior quality one [TS]

00:30:00   because this one has been great so far [TS]

00:30:02   yeah well my wife found out whatever [TS]

00:30:03   model that was that you got for yourself [TS]

00:30:05   she was just revolted and the kind of [TS]

00:30:07   course he didn't like it we got a [TS]

00:30:08   terrible one we have to get a perfectly [TS]

00:30:09   good one [TS]

00:30:10   yeah I do have to admit that I did know [TS]

00:30:12   that you had tried the toothbrush [TS]

00:30:15   because during our sleepover my wife [TS]

00:30:18   came up to me and she said [TS]

00:30:21   you know what I just heard I said what [TS]

00:30:23   she said I was walking past the bathroom [TS]

00:30:27   and I could hear the electric toothbrush [TS]

00:30:30   on but more than that I could just hear [TS]

00:30:33   the giggling as brady was feeling the [TS]

00:30:37   toothbrush tickling his gums and he was [TS]

00:30:39   giggling like a little child playing [TS]

00:30:42   with the electric toothbrush for the [TS]

00:30:44   first time which is why the next morning [TS]

00:30:47   I felt the need to really try to impress [TS]

00:30:49   upon you that you need to push past the [TS]

00:30:51   point at which it tickles your gums into [TS]

00:30:53   it just becomes normal and you don't [TS]

00:30:55   notice that anymore because I'm you that [TS]

00:30:58   you had been giggling away using the [TS]

00:30:59   toothbrush the previous night [TS]

00:31:01   it does take a little bit when you first [TS]

00:31:02   use it i'm loving it so how it looks [TS]

00:31:04   cool too i got sort of that matte black [TS]

00:31:06   knight rider one and I think it's [TS]

00:31:08   fabulous [TS]

00:31:09   my wife actually did buy you a [TS]

00:31:10   cool-looking toothbrush then she bought [TS]

00:31:12   me so I feel like I need to upgrade now [TS]

00:31:14   ladies is black it comes with this [TS]

00:31:17   awesome carrying case i want a cool [TS]

00:31:19   black toothbrush as well [TS]

00:31:20   well thank you to both of you have a [TS]

00:31:22   very nice present [TS]

00:31:24   I was recently in Australia watching a [TS]

00:31:27   lot of Australian morning television and [TS]

00:31:30   I'm trying so hard to not be grumbly [TS]

00:31:34   miserable whinging guy because you know [TS]

00:31:37   I'm in a good mood I got my new clothes [TS]

00:31:39   got a nice toothbrush life is good and [TS]

00:31:42   but watching australian television was [TS]

00:31:44   difficult and i'm going to let almost [TS]

00:31:48   all of it slide because I'm a forgiving [TS]

00:31:50   kind of guy but the one thing that stuck [TS]

00:31:53   in my craw partly it was the freebooting [TS]

00:31:56   but you'll understand why in a second [TS]

00:31:58   see it like most television shows these [TS]

00:32:01   days I think they have cottoned on to [TS]

00:32:03   the ease of freebooting online videos [TS]

00:32:06   and sort of dressing it up as if they're [TS]

00:32:09   sort of doing a service or using some [TS]

00:32:11   kind of news coverage juice like they'll [TS]

00:32:13   say now let's have a look at what's been [TS]

00:32:16   viral over the last 24 hours like it's [TS]

00:32:18   news coverage like sports results and [TS]

00:32:21   then noticed show like the five or six [TS]

00:32:23   choice online clips of you know a parent [TS]

00:32:25   riding a skateboard or a cat surfing or [TS]

00:32:28   whatever is amazing on the internet that [TS]

00:32:29   day and to me this is borderline [TS]

00:32:33   freebooting [TS]

00:32:34   no I see what they're doing they're [TS]

00:32:35   trying to pretend it's an easy but I [TS]

00:32:37   don't think it's a fair use news usage [TS]

00:32:40   but it's borderline whatever this is [TS]

00:32:42   what morning shows do they just playing [TS]

00:32:45   clips from the internet [TS]

00:32:46   yeah that's what happened when my Audrey [TS]

00:32:48   clip was on good morning america it was [TS]

00:32:50   like have a look at this is what [TS]

00:32:51   everyone's watching over not only is [TS]

00:32:53   ordered that you are chasing bubbles to [TS]

00:32:55   be fairness good morning america did [TS]

00:32:56   have my permission to use that clip so [TS]

00:32:58   I'm not slagging them off and maybe [TS]

00:33:00   these Australian shows are going and [TS]

00:33:02   getting permission from everyone every [TS]

00:33:04   night as well but I find that hard to [TS]

00:33:05   believe [TS]

00:33:06   seems unlikely regardless the thing that [TS]

00:33:09   stuck in my craw about it is immediately [TS]

00:33:11   afterwards they then cut to whatever new [TS]

00:33:14   story they were doing that day and this [TS]

00:33:16   happened almost every morning you know [TS]

00:33:17   it would be a house on fire or a car [TS]

00:33:20   crash or whatever they were deciding was [TS]

00:33:21   news for that day but grave you play the [TS]

00:33:24   videos that i sent you because I filmed [TS]

00:33:26   this off the television with my phone [TS]

00:33:27   because i was so outraged by and wanted [TS]

00:33:30   to show gray this is what they do when [TS]

00:33:32   they then show their footage of their [TS]

00:33:35   news clips [TS]

00:33:37   ok so you sent me a couple videos here [TS]

00:33:40   yeah this is 7 News first channel yeah [TS]

00:33:44   so they have the stonking huge watermark [TS]

00:33:48   not watermark in the corner on the [TS]

00:33:49   bottom anything just this huge watermark [TS]

00:33:52   over the entire screen scrolling from [TS]

00:33:55   left to right throughout the entirety of [TS]

00:33:57   the clear that I'm channel 7 news so it [TS]

00:34:01   would be absolutely impossible to use or [TS]

00:34:03   crop or do anything with you couldn't [TS]

00:34:05   take that without having Channel 7 News [TS]

00:34:07   plastered all over and fair enough if [TS]

00:34:10   that's what they think they have to do [TS]

00:34:11   to protect their footage but the irony [TS]

00:34:14   of them showing all their free booted [TS]

00:34:16   clips without attribution immediately [TS]

00:34:18   followed by their jealous protective [TS]

00:34:22   zealous crazy attempt to stop people [TS]

00:34:25   using their footage did strike me this [TS]

00:34:28   is an amazing [TS]

00:34:30   watermark for the listener i mean it's [TS]

00:34:33   it's this giant 7news first logo that [TS]

00:34:37   scrolls literally across the very center [TS]

00:34:41   of the frame now we have discussed [TS]

00:34:43   numerous times about how when you're [TS]

00:34:45   filming chemist [TS]

00:34:46   experiments you already have the [TS]

00:34:48   freebooters in your mind you're trying [TS]

00:34:50   to think about how to frame the shot and [TS]

00:34:52   you will put watermarks on the image but [TS]

00:34:55   you're trying to get it close to what's [TS]

00:34:57   happening so it's uncropped bubble but i [TS]

00:35:00   think you have never at least to my [TS]

00:35:01   knowledge you have never put a watermark [TS]

00:35:03   literally over the very thing that you [TS]

00:35:07   are filming to obstruct the entire [TS]

00:35:10   purpose of the video but it's an amazing [TS]

00:35:14   watermark let me show you my all time [TS]

00:35:16   favorite example of this thing happened [TS]

00:35:18   a while back is a billionaire guy in [TS]

00:35:20   Australia called james packer and he got [TS]

00:35:22   involved in some scuffle in the straight [TS]

00:35:24   way I think you might punch someone [TS]

00:35:26   it was a little scuffle and this james [TS]

00:35:29   packer's like a media mogul and the [TS]

00:35:31   rival media company news corp in [TS]

00:35:34   Australia got a picture of the incident [TS]

00:35:36   so they had the picture and they wanted [TS]

00:35:38   to make sure no one else used to them [TS]

00:35:41   and I'm just messaging you now their [TS]

00:35:43   picture of this incident and how they [TS]

00:35:45   protect that this isn't real [TS]

00:35:47   this is absolutely real ok they have [TS]

00:35:52   taken the louis vuitton approach to [TS]

00:35:55   watermarks isn't louis vuitton or one of [TS]

00:35:58   them that they put their logos on every [TS]

00:36:01   single inch of the bag which to me makes [TS]

00:36:04   it look like garbage [TS]

00:36:05   louisvuitton bags are nice i quite like [TS]

00:36:07   them because it's like a stylishly okay [TS]

00:36:08   but it's not stylish when you put it on [TS]

00:36:11   every single inch of your bag [TS]

00:36:13   imagine if your phone had 70 Apple logos [TS]

00:36:16   all over the back of it you like how [TS]

00:36:17   Jesus Apple yeah but with the louis [TS]

00:36:19   vuitton it's like the print like a [TS]

00:36:20   fleur-de-lis or something or like a [TS]

00:36:22   tartan that's like the louisvuitton [TS]

00:36:23   fabric is that look I feel like I have [TS]

00:36:25   unintentionally insulted your Louis [TS]

00:36:27   Vuitton bag or so quickly because the [TS]

00:36:29   activity statements by personally I [TS]

00:36:31   think they're even bags five whereas I [TS]

00:36:33   think this news corp thing's ridiculous [TS]

00:36:35   we'll put it in the show notes but [TS]

00:36:36   they've literally written in this [TS]

00:36:37   terrible font which is the new news corp [TS]

00:36:39   logo news corp is written like time and [TS]

00:36:42   time and time again all over the picture [TS]

00:36:44   to the point in this case where you can [TS]

00:36:46   hardly tell what's even happening in the [TS]

00:36:47   picture anymore [TS]

00:36:48   yeah and because the fairer watermark [TS]

00:36:51   just looks like a handwritten thing it [TS]

00:36:53   just looks like someone has scribbled [TS]

00:36:55   all over the page [TS]

00:36:56   this is fantastic apparently that news [TS]

00:36:58   corp logo which is supposed to look kind [TS]

00:37:00   of handwritten and somehow based on [TS]

00:37:01   Rupert Murdoch's and writing i once read [TS]

00:37:03   I don't know if that's true but anyway [TS]

00:37:06   well is this going to be the future [TS]

00:37:07   direction of your YouTube channels [TS]

00:37:10   braiding it just have numberphile [TS]

00:37:13   written massive across the screen 0 [TS]

00:37:14   times [TS]

00:37:15   yeah these news channels it seems like [TS]

00:37:18   maybe they are at the forefront of the [TS]

00:37:20   arms race of stealing other people's [TS]

00:37:22   videos and also trying to make sure that [TS]

00:37:24   your own videos and media are not stolen [TS]

00:37:27   if this is where they have ended up with [TS]

00:37:29   obstructing the very thing that they try [TS]

00:37:31   to show then maybe they're just a year [TS]

00:37:35   ahead of us in this freebooting wore [TS]

00:37:37   this is this is where you're going to [TS]

00:37:38   eventually be maybe anyway we will put [TS]

00:37:41   these in the show notes in fair use [TS]

00:37:43   because this is breathtaking stuff and [TS]

00:37:45   to sort of see what we're talking about [TS]

00:37:47   go and have a look because it will blow [TS]

00:37:48   your mind but there was another use of [TS]

00:37:51   content without permission i believe i [TS]

00:37:53   don't know if you've seen this yet but [TS]

00:37:54   this was also somewhat interesting and [TS]

00:37:57   battling and involves hello Internet [TS]

00:37:58   blue i'm going to send you the website [TS]

00:38:01   of a pub in New Zealand and they have [TS]

00:38:06   sort of a little section with three [TS]

00:38:08   pictures they have click for the menu [TS]

00:38:10   and they have a picture of a dish of [TS]

00:38:11   food [TS]

00:38:12   click for functions and they have like a [TS]

00:38:15   table where you can choose where to sit [TS]

00:38:16   or you can click on the image for [TS]

00:38:18   contact us and what's the other contact [TS]

00:38:21   us [TS]

00:38:22   it's the hello Internet logo but it is [TS]

00:38:25   it says hi [TS]

00:38:27   yeah I don't know if this is like a Tim [TS]

00:38:30   who's put this in here as a joke or [TS]

00:38:32   someone has just been told to source and [TS]

00:38:34   image on the internet and I thought that [TS]

00:38:37   says hi it's friendly we should use that [TS]

00:38:39   I don't know but it's completely [TS]

00:38:40   baffling it's the hello Internet logo [TS]

00:38:42   complete with the dotted edge [TS]

00:38:44   well sort of complete with the dotted [TS]

00:38:46   edge they've crafted in a strange way so [TS]

00:38:48   it looks like ass but it's definitely [TS]

00:38:50   our logo [TS]

00:38:52   yeah this is baffling what are you doing [TS]

00:38:54   Pegasus arms in New Zealand great now [TS]

00:38:57   we've got to go protect our trademark [TS]

00:38:59   fantastically this is just what I wanted [TS]

00:39:01   to do today [TS]

00:39:01   one more thing to do fair [TS]

00:39:03   fantastic they could have used the [TS]

00:39:05   nailing gear that's like open source [TS]

00:39:07   isn't it but yeah that is that we [TS]

00:39:09   released into the public domain so [TS]

00:39:11   people could just use that as whatever [TS]

00:39:12   you're not careful you want to make a [TS]

00:39:14   Louis Vuitton bag that's nothing but the [TS]

00:39:16   nail and gear logo all over it you know [TS]

00:39:18   go crazy [TS]

00:39:19   free for you to use but the hello [TS]

00:39:21   Internet logo for the podcast is not [TS]

00:39:23   under the public domain [TS]

00:39:24   well maybe New Zealand have different [TS]

00:39:27   copyright law but Pegasus arms [TS]

00:39:29   what's going on but it's so random that [TS]

00:39:32   i'm almost a little bit enchanted by it [TS]

00:39:34   it just looks terrible and text it looks [TS]

00:39:39   really up for it does so it's a [TS]

00:39:41   ridiculous choice on their behalf but [TS]

00:39:43   yes I feel like if we end up bullying [TS]

00:39:45   the Pegasus arms into taking down this [TS]

00:39:48   logo we're doing it for their own good [TS]

00:39:49   you can't use this logo and it also [TS]

00:39:52   looks terrible [TS]

00:39:53   maybe we could ask them to replace it [TS]

00:39:55   with an island gear i'm not sure that [TS]

00:39:57   would be an improvement [TS]

00:39:59   I don't think that that would be [TS]

00:40:00   bullying to help them i think that would [TS]

00:40:01   make things much worse maybe the person [TS]

00:40:03   who just on the saw around the pub is a [TS]

00:40:06   Tim in which case everything to kind of [TS]

00:40:08   fall into place but for now it's a bit [TS]

00:40:10   strange [TS]

00:40:12   I'm googling now like if I type the word [TS]

00:40:13   contact into google does the hello [TS]

00:40:15   Internet logo show up like how did this [TS]

00:40:16   happen and I must have good high about [TS]

00:40:19   how long was something [TS]

00:40:20   yeah i'm just trying to see like what is [TS]

00:40:22   the google search that might have [TS]

00:40:23   brought this up I'm coming up blank for [TS]

00:40:25   the time being but i think that that's [TS]

00:40:27   what happened or we've been uploaded to [TS]

00:40:29   his stock usage website somewhere that's [TS]

00:40:32   what's happened [TS]

00:40:33   hmm healing gear people that's your [TS]

00:40:37   thing to use this episode of Hello [TS]

00:40:40   internet is brought to you in part by [TS]

00:40:41   Squarespace the simplest way for anyone [TS]

00:40:43   to build a beautiful landing page [TS]

00:40:45   website or online store start building [TS]

00:40:48   your website today at squarespace.com [TS]

00:40:49   enter offer code hello at checkout and [TS]

00:40:52   get ten percent off your first purchase [TS]

00:40:54   with easy-to-use tools and templates [TS]

00:40:56   Squarespace helps you capture every [TS]

00:40:58   detail of what drives you by putting the [TS]

00:41:01   power you need in your hands to make a [TS]

00:41:04   website while taking away all the usual [TS]

00:41:07   pain points like worrying about hosting [TS]

00:41:10   and scaling and HTML code and CSS [TS]

00:41:14   nowhere [TS]

00:41:15   that closing tag on the did you don't [TS]

00:41:16   even need to know what a div is forget [TS]

00:41:18   it [TS]

00:41:19   Squarespace just handles that for you [TS]

00:41:21   sign up with squarespace and you will [TS]

00:41:23   get a website that looks professionally [TS]

00:41:25   designed regardless of your skill level [TS]

00:41:27   and it will also look like it's yours [TS]

00:41:29   because while they have fantastic [TS]

00:41:31   templates for you to start with [TS]

00:41:34   they are exceedingly customizable so you [TS]

00:41:36   can get that site to look like it is [TS]

00:41:38   yours not like one website that came off [TS]

00:41:41   of a factory Squarespace uses [TS]

00:41:43   state-of-the-art technology to power [TS]

00:41:44   your site and to ensure security and [TS]

00:41:47   stability their trusted by millions of [TS]

00:41:49   people and some of the most respected [TS]

00:41:50   brands in the world but this is just [TS]

00:41:52   getting started [TS]

00:41:53   Squarespace has a ton of awesome [TS]

00:41:55   features like twenty four seven support [TS]

00:41:56   with live chat and email a commerce [TS]

00:41:58   platform to allow you to sell your wares [TS]

00:42:01   and if you don't even want to make a [TS]

00:42:03   whole website if you have a portfolio [TS]

00:42:05   that you simply want to put online as a [TS]

00:42:07   kind of resume of your work they have a [TS]

00:42:09   cover page feature designed exactly for [TS]

00:42:12   that kind of thing make a beautiful [TS]

00:42:13   simple single page website get all this [TS]

00:42:18   and more at just twelve dollars a month [TS]

00:42:21   if you want to save Squarespace is for [TS]

00:42:23   you you can go to their site today and [TS]

00:42:25   begin a no credit card required trial [TS]

00:42:28   and once you decide to sign up for [TS]

00:42:30   Squarespace which you obviously will [TS]

00:42:32   because they're great [TS]

00:42:33   make sure to use the offer code hello to [TS]

00:42:35   get ten percent off your first purchase [TS]

00:42:37   and let Squarespace know that you came [TS]

00:42:39   from this podcast thank Squarespace for [TS]

00:42:42   supporting the show so I have a few [TS]

00:42:45   things to discuss which all fall under [TS]

00:42:48   the umbrella of advertising on YouTube [TS]

00:42:54   and YouTube red and sort of what is [TS]

00:42:57   YouTube up to these days and there's all [TS]

00:43:00   kind of started with I think I'm [TS]

00:43:02   beginning to feel a bit bullied by the [TS]

00:43:07   number of ads that show up on youtube I [TS]

00:43:12   feel a bit like where the frog in this [TS]

00:43:14   boiling water situation where slowly but [TS]

00:43:17   surely the number of ads that you can [TS]

00:43:19   possibly see on the screen at a time has [TS]

00:43:23   been increasing until now where it's [TS]

00:43:25   just too much and they started with i [TS]

00:43:28   came across a kind of add on youtube I [TS]

00:43:31   had never seen before i was watching a [TS]

00:43:33   video and below the video in this [TS]

00:43:37   horrific Lee ugly format was a big ad to [TS]

00:43:42   buy something a physical object that was [TS]

00:43:45   like related to the thing that they were [TS]

00:43:47   talking about in the video i was [TS]

00:43:49   watching a video essentially about like [TS]

00:43:50   how to build secret compartments in your [TS]

00:43:52   house i want to ask and below was this [TS]

00:43:58   big link to buy on Amazon like if you [TS]

00:44:00   don't want to build a secret compartment [TS]

00:44:02   for your house you can just buy one of [TS]

00:44:04   these pre-made secret compartments for [TS]

00:44:06   your house it'd be much much easier [TS]

00:44:07   right did you see this actual image of [TS]

00:44:10   this thing that i'm talking about i [TS]

00:44:11   believe i did I think I saw your screen [TS]

00:44:14   grab because i know you were so taken [TS]

00:44:16   aback when it appeared that you share [TS]

00:44:18   that with the world on twitter and i [TS]

00:44:19   think i saw your tweet [TS]

00:44:21   yeah and I had not seen one before when [TS]

00:44:23   I saw your toy was like no I've not [TS]

00:44:25   encountered that admittedly i don't [TS]

00:44:27   watch as many YouTube videos you but it [TS]

00:44:29   was new to me i watch enough to have [TS]

00:44:30   been surprised but this thing is ugly is [TS]

00:44:33   the whole width of the YouTube video on [TS]

00:44:35   the bottom it's an ad for the thing like [TS]

00:44:37   this thing just finally put me over the [TS]

00:44:39   edge and now that I've seen one suddenly [TS]

00:44:41   i'm seeing a few more of them here and [TS]

00:44:43   there and I want to like to just never [TS]

00:44:44   noticed this before just took something [TS]

00:44:46   for me to tune into it but this is [TS]

00:44:48   another kind of AD and I realized [TS]

00:44:50   looking at this that you can be in a [TS]

00:44:52   situation where you're watching a single [TS]

00:44:55   youtube video and you can end up seeing [TS]

00:44:57   something like 526 ads depending on [TS]

00:45:03   exactly what's happening in the video [TS]

00:45:04   it's like okay you load up a YouTube [TS]

00:45:06   video and there is a pre-roll ad that [TS]

00:45:09   you have to see [TS]

00:45:10   ok next to the pre-roll ad there's a [TS]

00:45:13   display ad in the corner which are those [TS]

00:45:15   square ads they have in the upper [TS]

00:45:17   right-hand corner [TS]

00:45:18   yeah below that there can be a sponsored [TS]

00:45:22   or recommended videos that the algorithm [TS]

00:45:24   hasn't picked their recommended videos [TS]

00:45:26   that are just adds they're just labeled [TS]

00:45:28   as an ad [TS]

00:45:29   yeah and then in addition to that now [TS]

00:45:31   you can see the advertisement for this [TS]

00:45:33   thing that you're supposed to buy thats [TS]

00:45:35   related to the video [TS]

00:45:37   and while you're watching the video in [TS]

00:45:39   the middle of it it'll pop up a little [TS]

00:45:41   button that reminds you to buy the thing [TS]

00:45:43   that the video is about and then if the [TS]

00:45:45   video is long enough right when it ends [TS]

00:45:48   you will also see and how do you think [TS]

00:45:50   there are two you forgot their tell you [TS]

00:45:52   forgot there's the pop-up ads down the [TS]

00:45:54   bottom which isn't necessarily related [TS]

00:45:57   to the recommended thing just a normal [TS]

00:45:59   pop-up ad yeah and also there are now [TS]

00:46:02   add annotations sucks sponsored [TS]

00:46:04   annotations as well yeah I wasn't saying [TS]

00:46:07   the bottom third one because my thing is [TS]

00:46:09   it at least if you've seen a pre-roll [TS]

00:46:10   they shouldn't show you a pop-up ad [TS]

00:46:12   right you should always get one or the [TS]

00:46:14   other [TS]

00:46:14   I didn't know that either you get a [TS]

00:46:16   pre-roll or you get a pop-up ad if [TS]

00:46:18   YouTube is working properly [TS]

00:46:20   that should be the case but I'm just [TS]

00:46:22   trying to think like theoretically you [TS]

00:46:24   can see something like six ads for a [TS]

00:46:27   single youtube video [TS]

00:46:30   yeah i think this is too much now i [TS]

00:46:32   don't know what to say about it but it's [TS]

00:46:33   like I feel doubly frustrated by this [TS]

00:46:35   because for some reason like I'm sure [TS]

00:46:38   there's a reason there's always a reason [TS]

00:46:39   but i can't even buy my way out of this [TS]

00:46:43   with YouTube red it's like youtube [TS]

00:46:44   please I would like to do the most moral [TS]

00:46:49   thing here which is let me just give you [TS]

00:46:52   money and make these ads go away [TS]

00:46:54   although I'm realizing is I'm speaking [TS]

00:46:56   out loud like I'm not even one hundred [TS]

00:46:57   percent sure if YouTube red makes all of [TS]

00:46:59   the ads go away like I hope it does I [TS]

00:47:00   don't actually know what i want to give [TS]

00:47:03   you money for YouTube red but it's not [TS]

00:47:05   available in the UK so i cant and now [TS]

00:47:07   just like it's just so many ads and this [TS]

00:47:11   real feeling like YouTube is in a [TS]

00:47:12   position where they kind of have an [TS]

00:47:14   incentive to make the ads really crappy [TS]

00:47:18   with the YouTube red system or just to [TS]

00:47:20   like again continue to crank up the [TS]

00:47:22   number of ads that you see and it's just [TS]

00:47:25   I find it frustrating i'm sure it's not [TS]

00:47:27   lost on people that it's funny that two [TS]

00:47:29   guys who earn revenue from youtube ads [TS]

00:47:32   here complaining about YouTube ads but I [TS]

00:47:35   think that shows how impartial we are so [TS]

00:47:37   that's wonderful [TS]

00:47:39   the second thing though is you were [TS]

00:47:43   talking about you know the Frog you know [TS]

00:47:45   warming up the frog which is probably [TS]

00:47:47   actually not the right analogy because [TS]

00:47:48   if they're warming up the frog that [TS]

00:47:50   wouldn't be trying to get us to youtube [TS]

00:47:52   it's more like they're dropping it [TS]

00:47:53   straight in boiling water and hope we [TS]

00:47:54   jump out onto YouTube red blue but [TS]

00:47:56   either way I'm not sure that's what [TS]

00:48:00   they're doing what do you think I don't [TS]

00:48:02   think it's quite as simple as let's just [TS]

00:48:03   make terrible so they go to eat you but [TS]

00:48:05   I'm just thinking well if people don't [TS]

00:48:07   go to youtube red let's at least extract [TS]

00:48:08   money out of those people and they're [TS]

00:48:10   just coming up with more and more ways [TS]

00:48:12   to extract money which is sort of the [TS]

00:48:15   same yeah it is sort of the same [TS]

00:48:17   I mean look this is one of the [TS]

00:48:18   interesting things about making your [TS]

00:48:20   money off of advertising I don't have a [TS]

00:48:23   business that's like this so I think [TS]

00:48:25   maybe I'm thinking about it in the wrong [TS]

00:48:26   way but it always seems to me like [TS]

00:48:28   businesses that sell a product and then [TS]

00:48:33   the interaction is over our cleaner [TS]

00:48:37   businesses [TS]

00:48:39   it's like a cleaner simpler [TS]

00:48:41   straightforward relationship they want [TS]

00:48:44   to sell you a thing and you want to buy [TS]

00:48:46   the thing and with advertising there's [TS]

00:48:50   always this balance to be struck about [TS]

00:48:54   the needs of the content creator versus [TS]

00:48:57   what the advertiser once like as soon as [TS]

00:48:59   you have advertisers is always three [TS]

00:49:01   parties now involved in this transaction [TS]

00:49:03   not just to creator advertiser viewer [TS]

00:49:08   it's not as directors just purchaser [TS]

00:49:11   producer it makes me just wonder about [TS]

00:49:15   is there someone somewhere in YouTube [TS]

00:49:19   whose job it is to increase YouTube red [TS]

00:49:22   sign ups and he thinks like well if I [TS]

00:49:25   can encourage the ad team to increase [TS]

00:49:28   the number of ads by 1% like will that [TS]

00:49:31   increase the number of YouTube red sign [TS]

00:49:34   ups by half a percent which then looks [TS]

00:49:35   good on my spreadsheet i don't know if [TS]

00:49:37   that's the case but you just have to [TS]

00:49:38   start thinking about like what are the [TS]

00:49:40   incentives and what is this business [TS]

00:49:43   trying to do that's all I mean like it [TS]

00:49:46   just makes me think and being aware of [TS]

00:49:49   six ads / youtube video suddenly feel [TS]

00:49:52   like intentional or not there's a real [TS]

00:49:55   incentive to go use YouTube red what [TS]

00:49:57   about the danger they're running of [TS]

00:49:59   damaging the platform all together and [TS]

00:50:01   helping out some of the alternatives or [TS]

00:50:03   do you think the alternatives are just [TS]

00:50:04   so far behind that YouTube can almost do [TS]

00:50:07   what they want with impunity and it's [TS]

00:50:08   not like me or anyone else is gonna [TS]

00:50:10   catch them [TS]

00:50:11   yeah well i mean i don't think anybody [TS]

00:50:12   else is going to catch them I do try to [TS]

00:50:14   look out on the horizon for alternatives [TS]

00:50:17   and I mean yes there are some places [TS]

00:50:18   that might be more interesting than [TS]

00:50:20   others but everybody is just so far [TS]

00:50:23   behind [TS]

00:50:24   I don't think YouTube is super concerned [TS]

00:50:25   about a competitor though I deeply wish [TS]

00:50:27   that they were it falls under just a [TS]

00:50:30   concern about the perception of the [TS]

00:50:35   platform as someone who primarily [TS]

00:50:38   produces content for that platform [TS]

00:50:41   I'm really aware of just this makes [TS]

00:50:44   YouTube look junkie yeah if you try to [TS]

00:50:47   imagine your mind like imagine you had [TS]

00:50:48   never seen this website called YouTube [TS]

00:50:51   and this is the first time you have ever [TS]

00:50:53   seen it as you land on a video and [TS]

00:50:56   there's five ads on screen [TS]

00:50:58   simultaneously while you're waiting for [TS]

00:50:59   the pre-roll end [TS]

00:51:00   yeah I think it looks like garbage it [TS]

00:51:03   just looks like some scammy sitex data [TS]

00:51:06   doesn't it looks like there's out crappy [TS]

00:51:08   websites and is full of ads from the [TS]

00:51:10   early two thousands yeah it does [TS]

00:51:12   so I think that's part of my feeling of [TS]

00:51:14   this is like the vast majority of the [TS]

00:51:16   people who watch my stuff watching on [TS]

00:51:18   YouTube by an enormous margin and I want [TS]

00:51:22   YouTube to look and feel nice because [TS]

00:51:25   it's the place that I put my videos and [TS]

00:51:29   it just kind of looks crappier and [TS]

00:51:30   crappier overtime [TS]

00:51:33   we're sitting here now with this many [TS]

00:51:34   ads but I can't help but think that in a [TS]

00:51:36   year from now just like a year ago when [TS]

00:51:39   YouTube red first came out [TS]

00:51:41   are there going to be even more [TS]

00:51:42   different types of advertising on [TS]

00:51:44   youtube I mean we'll see but i'll be [TS]

00:51:47   surprised if between now and then they [TS]

00:51:49   don't introduce some additional form of [TS]

00:51:52   advertising on the site in one way or [TS]

00:51:55   another I think this is a kind of [TS]

00:51:56   one-way ship is the way that this goes [TS]

00:51:59   are you surprised how long it's taking [TS]

00:52:01   for them to bring this YouTube red [TS]

00:52:03   advertising opt out and paid for [TS]

00:52:06   ten thing outside the US I thought it [TS]

00:52:08   would be here by now it's been around [TS]

00:52:10   America for ages now isn't it was on my [TS]

00:52:12   list actually discuss youtube red for [TS]

00:52:14   entirely other reasons because we are [TS]

00:52:15   now at just about the one-year [TS]

00:52:17   anniversary of YouTube red actually be [TS]

00:52:19   available for people to buy and use and [TS]

00:52:22   it seems like I hear from people all [TS]

00:52:24   around the world in various places where [TS]

00:52:25   it isn't available i know they have some [TS]

00:52:28   international rollout i'm not exactly [TS]

00:52:30   sure what the full extent of it is I do [TS]

00:52:32   think it is in Australia but it is not [TS]

00:52:34   in the united kingdom which is just very [TS]

00:52:37   very frustrating and my numbers of [TS]

00:52:39   course might be excused for obvious [TS]

00:52:40   reasons but when i look at the [TS]

00:52:41   demographic data for like where do [TS]

00:52:43   people watch my youtube videos united [TS]

00:52:45   kingdom is number two [TS]

00:52:46   that's the number two most popular place [TS]

00:52:48   after the United States so feels like [TS]

00:52:50   whatever the problem is YouTube fix it [TS]

00:52:54   and roll this out so that I like i can [TS]

00:52:56   give you my money to make these ads go [TS]

00:52:59   away [TS]

00:52:59   can I say something controversial for a [TS]

00:53:01   second or deeply honest please please [TS]

00:53:03   I'm suspicious of your desire for an [TS]

00:53:07   advocacy of YouTube read it is so unlike [TS]

00:53:11   you to be so into something and want [TS]

00:53:14   something this much that it makes me [TS]

00:53:17   feel uneasy [TS]

00:53:19   oh yeah yeah you seem so drinking the [TS]

00:53:21   kool-aid for that it amazes me is it [TS]

00:53:25   purely just because you want the [TS]

00:53:26   uncluttered experience is because if you [TS]

00:53:28   think it's better for your business you [TS]

00:53:30   will learn more as a businessman or you [TS]

00:53:33   just think it's a really good product [TS]

00:53:34   I'm slightly baffled by like imap4 i'll [TS]

00:53:37   get it when it comes because I want to [TS]

00:53:39   see what it's like and I hope it makes [TS]

00:53:40   you two better but your zeal for it is [TS]

00:53:44   surprising to me [TS]

00:53:46   ok so part of it is I had an idea popped [TS]

00:53:48   into my head that I can't get rid of and [TS]

00:53:53   it has irritated me every time it's [TS]

00:53:55   crossed my mind is popped into my head a [TS]

00:53:56   little while ago and it was I keep a [TS]

00:54:00   bunch of spreadsheets to track my [TS]

00:54:01   business and so I know what my hourly [TS]

00:54:03   rate is and at some point it occurred to [TS]

00:54:07   me to break down my hourly rate into a [TS]

00:54:10   second-rate like how much is my time [TS]

00:54:12   worth per second because i was thinking [TS]

00:54:14   about these stupid ads on YouTube and [TS]

00:54:18   the five-second skippable thing [TS]

00:54:19   and now every single time i watch an ad [TS]

00:54:23   and I wait for those seconds to pass by [TS]

00:54:25   I can't help but think i would happily [TS]

00:54:27   pay ten dollars a month to get back the [TS]

00:54:31   time that is being stolen from me and [TS]

00:54:33   tiny intervals by watching the greatest [TS]

00:54:35   unrelated for a second i think if you [TS]

00:54:37   start measuring your time in seconds [TS]

00:54:40   therein lies madness LOL this is because [TS]

00:54:44   like every time you like scratch your [TS]

00:54:45   new you're gonna be my god it's been two [TS]

00:54:47   seconds scratching my name up i think [TS]

00:54:49   you are well on the road to madness here [TS]

00:54:52   is the thing I just totally agree with [TS]

00:54:55   you right I should never have done this [TS]

00:54:56   calculation I should never have even [TS]

00:54:59   allowed this thought to enter my head [TS]

00:55:01   but enter my head it did and then here [TS]

00:55:05   it is right here it is now it cannot be [TS]

00:55:08   banished my mental calculation of value [TS]

00:55:11   of my time versus time spent watching [TS]

00:55:13   YouTube ads ends up being greater than [TS]

00:55:16   ten dollars a month [TS]

00:55:17   this is the intersection here like I'm [TS]

00:55:18   frustrated because it's like I have the [TS]

00:55:20   correct economic answer that says i [TS]

00:55:23   should buy YouTube red but you two won't [TS]

00:55:26   let me buy YouTube red I think that [TS]

00:55:29   maybe that's like where the real [TS]

00:55:30   frustration is coming from was like I [TS]

00:55:31   want to do this thing but you won't let [TS]

00:55:34   me do it and i also know that the math [TS]

00:55:37   says this is the correct thing to do [TS]

00:55:40   like this is the correct answer [TS]

00:55:43   how often is there like a mathematical [TS]

00:55:45   answer to a consumer purchase almost [TS]

00:55:47   never but like in this one case there is [TS]

00:55:50   so I find it frustrating that great [TS]

00:55:52   couldn't you spend those five seconds [TS]

00:55:54   having an idea or like multitasking or [TS]

00:55:57   thinking about your next video or [TS]

00:55:59   putting away a pen that you knew you [TS]

00:56:01   needed to put back into the pan pot or [TS]

00:56:03   something like if you use those five [TS]

00:56:05   seconds for work time then you haven't [TS]

00:56:07   lost any time does your brain work [TS]

00:56:09   laughs at all but no but it sounds like [TS]

00:56:11   yours does [TS]

00:56:12   I mean I'm not here with like a watch [TS]

00:56:15   beeping every five seconds and dividing [TS]

00:56:18   my time in 25 second intervals and [TS]

00:56:19   switching between different things every [TS]

00:56:21   fight like that's crazy land nobody can [TS]

00:56:23   do that how did this conversation turned [TS]

00:56:26   around to may be made to sound like the [TS]

00:56:27   crazy person [TS]

00:56:28   you literally just said that you now [TS]

00:56:30   figure out how much you earn per second [TS]

00:56:32   and worried about lost seconds you are [TS]

00:56:35   the crazy person great you are the crazy [TS]

00:56:37   person [TS]

00:56:38   don't talk to me like I'm an idiot not [TS]

00:56:40   listen okay first of all economic [TS]

00:56:42   distinction here is it value of my time [TS]

00:56:44   not how much iron per second because [TS]

00:56:46   when i'm sitting in front of YouTube [TS]

00:56:47   video I'm learning nothing right I'm [TS]

00:56:48   just sitting there time is wasted but [TS]

00:56:50   you're a lunatic for suggesting that [TS]

00:56:53   this could somehow be otherwise useful [TS]

00:56:56   time as like oh I want to watch a video [TS]

00:56:58   click oh there's a five-second [TS]

00:57:00   artificial barrier between me and this [TS]

00:57:02   video [TS]

00:57:03   what am I gonna do in the five seconds [TS]

00:57:05   of time nothing right it's just lost to [TS]

00:57:07   the void of my life and I can I get it [TS]

00:57:10   back i was taking the Mickey a little [TS]

00:57:12   bit when i was saying put a pan away i [TS]

00:57:13   think of an idea for next video because [TS]

00:57:15   the point I was making is for god sakes [TS]

00:57:17   just five seconds like you know you [TS]

00:57:19   can't do anything in five seconds anyway [TS]

00:57:21   and yes they all add up over the course [TS]

00:57:23   of a month but still five seconds [TS]

00:57:25   it annoys me too and if i can get out of [TS]

00:57:28   over but I think you're overstating the [TS]

00:57:30   problem and turning into a whole big [TS]

00:57:32   economic rationalization is silly just [TS]

00:57:35   say i'm willing to pay ten bucks to get [TS]

00:57:37   rid of the inconvenience you don't need [TS]

00:57:38   to let have a spreadsheet to tell you [TS]

00:57:39   everybody who buys you to read is [TS]

00:57:41   willing to pay the ten dollars to get [TS]

00:57:42   rid of the inconvenience that this [TS]

00:57:44   selling feature sorry you do read the [TS]

00:57:46   original content of which i am totally [TS]

00:57:48   unaware just a few moments before I [TS]

00:57:51   started recording this message one of my [TS]

00:57:54   two main hard drives started making a [TS]

00:57:56   strange clicky clicky sound and a [TS]

00:57:59   worrying error message appeared on my [TS]

00:58:01   screen now don't get me wrong I'm not [TS]

00:58:03   happy about this turn of events but [TS]

00:58:05   unlike previous times i have not broken [TS]

00:58:08   out in like a cold sweat or started [TS]

00:58:10   rethinking all my life decisions and [TS]

00:58:12   that's because now I have backblaze who [TS]

00:58:15   coincidentally are one of this week [TS]

00:58:17   sponsors backblaze is a superb unlimited [TS]

00:58:20   native backup solution for your mac and [TS]

00:58:23   all your pc 1i have a 15 day free trial [TS]

00:58:27   of the inner peace that provides you [TS]

00:58:30   won't need your credit card to get [TS]

00:58:31   started just go ahead go to backblaze [TS]

00:58:33   dot-com / hello internet now this is a [TS]

00:58:36   really great service not just in times [TS]

00:58:38   of crisis like I maybe in now needing to [TS]

00:58:41   restore possibly all my data [TS]

00:58:44   backblaze huge service you can also just [TS]

00:58:47   use back places a handy way to access [TS]

00:58:49   your stuff when you're out and about [TS]

00:58:50   remotely they've got great apps on both [TS]

00:58:53   iOS and Android really handy if you need [TS]

00:58:55   to access one file and it's hard to get [TS]

00:58:57   to [TS]

00:58:58   backblaze is stored 200 petabytes of [TS]

00:59:00   customer data and restored over 10 [TS]

00:59:03   billion files for people hopefully i'm [TS]

00:59:06   not about to add to that list but maybe [TS]

00:59:07   i will if you are impressed by the [TS]

00:59:09   15-day trial the full service will set [TS]

00:59:11   you back just five dollars a month for [TS]

00:59:14   unlimited and throttled off-site backup [TS]

00:59:16   if you give them a look make sure you [TS]

00:59:18   visit backblaze dot-com / hello internet [TS]

00:59:21   so they know you came from here on the [TS]

00:59:22   podcast and again our thanks to [TS]

00:59:25   backblaze for supporting the show and [TS]

00:59:27   maybe for the support that about to give [TS]

00:59:30   me [TS]

00:59:31   okay so while I was busy making [TS]

00:59:33   spreadsheets i did just think you know [TS]

00:59:35   since I guess we both do [TS]

00:59:37   youtube professionally and we talked [TS]

00:59:39   about YouTube sometimes on this podcast [TS]

00:59:41   you guess we did like I don't know [TS]

00:59:44   whether I've been insulted there are not [TS]

00:59:45   it is this podcast about YouTube or is [TS]

00:59:48   it about toothbrushes which if we [TS]

00:59:50   actually spent more time discussing it [TS]

00:59:52   might really be toothbrushes which do i [TS]

00:59:54   wish we were discussing right there with [TS]

00:59:57   the toothbrushes ferret out [TS]

00:59:57   the toothbrushes ferret out [TS]

01:00:00   so however I thought since it has been a [TS]

01:00:02   year since YouTube red has rolled out I [TS]

01:00:06   was kind of wondering like we were [TS]

01:00:08   speculating before it came out we were [TS]

01:00:11   wondering how might this affect the [TS]

01:00:13   shape of YouTube how is this going to [TS]

01:00:15   affect earnings for creators going [TS]

01:00:19   forward in the future like we were [TS]

01:00:20   wondering year ago us like how all of [TS]

01:00:23   this was going to shake out and so now [TS]

01:00:25   here we are a year later us and so I [TS]

01:00:27   decided to go through some spreadsheets [TS]

01:00:30   and some numbers and to try to find out [TS]

01:00:31   some answers about how much YouTube [TS]

01:00:34   affect the business and i thought we're [TS]

01:00:36   in an interesting position because you [TS]

01:00:40   and I have sort of normal youtube [TS]

01:00:42   channels in a sense that are uploading [TS]

01:00:43   like traditional videos that are they [TS]

01:00:46   now say maybe like 22 15 minutes long [TS]

01:00:49   and most most of the time and then we [TS]

01:00:53   also running this YouTube channel that [TS]

01:00:56   uploads these freakishly long to our [TS]

01:01:00   videos in the form of our podcast and [TS]

01:01:04   those videos get enough views on them [TS]

01:01:07   that there's actual data to be drawn out [TS]

01:01:09   here and so I thought oh actually this [TS]

01:01:10   is quite great we can see like how much [TS]

01:01:13   does YouTube red like longer videos [TS]

01:01:19   how much does this actually affect [TS]

01:01:20   things and so pulling back the curtain a [TS]

01:01:22   little bit i crunch the numbers for my [TS]

01:01:26   youtube channel to see what percentage [TS]

01:01:30   increase in revenue does YouTube red [TS]

01:01:34   create for normal youtube channel like [TS]

01:01:38   mine and the answer is five percent this [TS]

01:01:43   is the difference that YouTube red makes [TS]

01:01:47   versus the channel a year ago when i'm [TS]

01:01:50   looking at any particular video what [TS]

01:01:52   percentage of the revenue comes from [TS]

01:01:54   YouTube red it's about five percent now [TS]

01:01:58   the actual increase is probably ever so [TS]

01:02:01   slightly smaller than that because [TS]

01:02:02   obviously there's some lost advertising [TS]

01:02:04   revenue from people who are using [TS]

01:02:06   YouTube red but i think it's probably in [TS]

01:02:08   significant enough that we can just [TS]

01:02:10   totally round it off so it's like five [TS]

01:02:12   percent [TS]

01:02:13   it's nice but for this length of video [TS]

01:02:17   for this kind of youtube channel i feel [TS]

01:02:19   like YouTube red is just no [TS]

01:02:22   consideration for me whatsoever right i [TS]

01:02:25   mean i'm imagining like you haven't felt [TS]

01:02:27   like it's raining mana from the sky [TS]

01:02:29   since YouTube red was introduced you [TS]

01:02:31   know me I haven't looked at the data and [TS]

01:02:33   done all that sort of stuff but you [TS]

01:02:34   haven't looked at the data you haven't [TS]

01:02:36   imported into a spreadsheet break [TS]

01:02:38   no I don't have been drawn trend lines [TS]

01:02:41   and showing r square values to see what [TS]

01:02:43   does revenue correlate most highly with [TS]

01:02:44   this is not what you've done [TS]

01:02:45   no you haven't done you know I just want [TS]

01:02:47   the end of my finger and hold up in the [TS]

01:02:49   air see what where the winds blowing so [TS]

01:02:52   I haven't noticed anything really i have [TS]

01:02:54   noticed when I like you know I'm going [TS]

01:02:56   through all those analytics pages i've [TS]

01:02:59   seen that the number attached to youtube [TS]

01:03:02   red has gone from like you know nearly [TS]

01:03:04   zero in the early stages to actually [TS]

01:03:06   being a number now [TS]

01:03:07   right right that how it's affected [TS]

01:03:09   anything I haven't really noticed I'd [TS]

01:03:11   never thought of it as just a cream on [TS]

01:03:14   top like the way you're treating the [TS]

01:03:15   calculation is almost like additional [TS]

01:03:18   income because obviously the advertising [TS]

01:03:20   shortfall created by you're treating is [TS]

01:03:23   almost insignificant I never thought of [TS]

01:03:24   it like that that that number is just [TS]

01:03:26   new money I just thought it would be a [TS]

01:03:28   more complicated calculation that [TS]

01:03:30   yeah i was trying to do some ballpark [TS]

01:03:32   calculations from this about like how [TS]

01:03:35   much revenue is YouTube red coming in [TS]

01:03:36   verses was the possible loss advertising [TS]

01:03:38   revenue you know and obviously i don't [TS]

01:03:41   have any of the inside numbers i don't [TS]

01:03:42   know the details but I think you can [TS]

01:03:44   close enough rounded off 20 like the [TS]

01:03:47   lost revenue from people on YouTube red [TS]

01:03:49   is probably pretty close to zero [TS]

01:03:52   compared to the revenue that comes in [TS]

01:03:54   you know maybe one percent but it's [TS]

01:03:57   close enough that it's not making a huge [TS]

01:03:58   deal [TS]

01:03:59   yeah and one of the reasons that I [TS]

01:04:01   wanted to actually run the numbers on [TS]

01:04:03   this is because i have seen this like [TS]

01:04:05   mean spreading around the internet about [TS]

01:04:07   YouTube videos that creators are making [TS]

01:04:11   longer and longer videos because of [TS]

01:04:15   YouTube ad revenue this is an idea i've [TS]

01:04:18   seen repeated over and over again that [TS]

01:04:19   people are like cashing in on youtube [TS]

01:04:21   red money with longer videos [TS]

01:04:23   mm and so it's also think that I could [TS]

01:04:26   look at my own channel and i took my [TS]

01:04:29   longest video before two days ago which [TS]

01:04:32   was humans did not apply [TS]

01:04:34   yeah and just two days ago i've released [TS]

01:04:37   the longest video yet and just today the [TS]

01:04:39   data came in and so for people who want [TS]

01:04:42   to know the behind-the-scenes stuff a [TS]

01:04:44   15-minute video or like a almost 20 [TS]

01:04:47   minute long video these push the YouTube [TS]

01:04:50   revenue numbers up into the relatively [TS]

01:04:53   high rates of eight percent additional [TS]

01:04:56   revenue versus five Nora so I think this [TS]

01:05:00   idea that creators have increased the [TS]

01:05:04   length of their videos to cash in on [TS]

01:05:06   youtube red is crazy [TS]

01:05:10   if you're talking about videos in the [TS]

01:05:12   length of like five to 15 minutes i [TS]

01:05:15   think the data just does not support [TS]

01:05:17   this idea i don't think that this is [TS]

01:05:19   what's happening so when you said it's [TS]

01:05:21   gone from 5-8 you're being sarcastic and [TS]

01:05:23   saying that's not a big increase or that [TS]

01:05:26   is a big increase but only kicks in if [TS]

01:05:27   you go up to like 20 minutes [TS]

01:05:29   I think the difference for someone who's [TS]

01:05:32   a professional creator between five [TS]

01:05:34   percent and eight percent for stretching [TS]

01:05:38   out a video longer than it might [TS]

01:05:40   otherwise be or picking otherwise longer [TS]

01:05:42   topics i can't imagine anybody is really [TS]

01:05:45   making decisions based on that I don't [TS]

01:05:48   think there's anybody who's channels [TS]

01:05:49   like you know what [TS]

01:05:50   youtube red longer videos this is the [TS]

01:05:53   way to go [TS]

01:05:53   instead of making five minute videos [TS]

01:05:56   we're gonna make nine minute videos I [TS]

01:05:58   just don't think that it shows up in the [TS]

01:06:00   data that there's a strong enough [TS]

01:06:01   incentive to actually do that now there [TS]

01:06:03   may be some cargo cultivating where [TS]

01:06:05   everybody thinks this is the thing that [TS]

01:06:08   happens and so they're making longer [TS]

01:06:09   videos because they think it matters but [TS]

01:06:12   like my spreadsheet saying now that if [TS]

01:06:14   you're doing this for revenue reasons [TS]

01:06:16   it's probably not a good enough reason [TS]

01:06:18   to justify the additional length of the [TS]

01:06:20   video and the reason that could maybe [TS]

01:06:22   work is that presumably the YouTube red [TS]

01:06:24   money pie is distributed based on [TS]

01:06:28   watched I'm so you're trying to get more [TS]

01:06:30   of that watch time out of the PI right [TS]

01:06:33   youtube red is distributing the money [TS]

01:06:34   based on watch time like that that's [TS]

01:06:36   precisely why like if I release a 15 [TS]

01:06:38   minute long video [TS]

01:06:39   it has a higher percentage of revenue [TS]

01:06:42   from YouTube red because it's eating up [TS]

01:06:43   more watch time hours from the viewer [TS]

01:06:46   yeah but you have to keep in mind that [TS]

01:06:49   it's like the watch time from my video [TS]

01:06:51   is being divided among all of the watch [TS]

01:06:54   time in all of YouTube right some [TS]

01:06:57   enormous number and so that's why if a [TS]

01:07:00   video is 5 minutes vs. 15 minutes that [TS]

01:07:03   changed while the video is three times [TS]

01:07:06   longer it is a tiny additional drop of [TS]

01:07:09   water in this enormous ocean of watch [TS]

01:07:12   time that is occurring and so that's why [TS]

01:07:13   the percentage doesn't seem to matter [TS]

01:07:15   very much so the other thing that could [TS]

01:07:17   maybe be considered though is does the [TS]

01:07:20   YouTube algorithm recommend videos more [TS]

01:07:23   often if they're longer either in the [TS]

01:07:26   sort of the recommendations by along the [TS]

01:07:28   side or even recommending to subscribers [TS]

01:07:30   because not all subscribers find out [TS]

01:07:32   about our videos i guess that's the [TS]

01:07:34   other argument isn't have you got any [TS]

01:07:35   ideas on that that is the interesting [TS]

01:07:39   thing and I understand why youtube [TS]

01:07:41   doesn't do it but sometimes i really [TS]

01:07:43   wish they would let us know a little bit [TS]

01:07:46   about how the recommendation algorithm [TS]

01:07:49   works what affects a larger or smaller [TS]

01:07:52   percentage of your subscribers seeing [TS]

01:07:54   your videos because we really are just [TS]

01:07:57   totally in the dark I got I find it a [TS]

01:08:00   very interesting statistic at least on [TS]

01:08:03   my channel that if i look at almost any [TS]

01:08:05   video if you dig down in the analytics [TS]

01:08:08   there's a space where you can see what [TS]

01:08:10   percentage of the views came from your [TS]

01:08:13   subscribers vs not your subscribers and [TS]

01:08:17   at least for my own videos that number [TS]

01:08:19   is something like fifty percent is [TS]

01:08:22   usually what it hovers around that half [TS]

01:08:24   the views are from nonsubscribers and [TS]

01:08:26   half the views are from subscribers and [TS]

01:08:29   I just always wonder like I'd love to [TS]

01:08:31   see some data here on why that other [TS]

01:08:35   fifty percent is missing is it missing [TS]

01:08:37   because the people aren't interested in [TS]

01:08:39   my videos that's totally fine [TS]

01:08:40   is it missing because the YouTube [TS]

01:08:42   algorithm decided not to show [TS]

01:08:45   a million people a recommendation from [TS]

01:08:48   one of my videos that I like a lot less [TS]

01:08:51   but you just don't know [TS]

01:08:52   and so I think it ends up in this kind [TS]

01:08:54   of YouTube culture of everybody's always [TS]

01:08:57   trying to guess what is the algorithm up [TS]

01:09:00   to and people do guess that maybe it's [TS]

01:09:03   watch time because YouTube has spent a [TS]

01:09:06   lot of visual design work re-emphasizing [TS]

01:09:11   watch time as the central metric that [TS]

01:09:13   they want to show you for all of their [TS]

01:09:15   videos if you're just watching YouTube [TS]

01:09:18   you will see those view counters but if [TS]

01:09:20   you are a creator everywhere you login [TS]

01:09:22   watch time is the number one number they [TS]

01:09:25   want to show you right what is the watch [TS]

01:09:27   time of your channel vs 30 days ago if [TS]

01:09:29   you click on the details for any [TS]

01:09:31   particular video to show you watch time [TS]

01:09:33   first and they show you views second so [TS]

01:09:36   clearly youtube is super obsessed with [TS]

01:09:39   this number and one of the things that [TS]

01:09:43   makes me just wonder like I just don't [TS]

01:09:45   know is when I did run the numbers on [TS]

01:09:49   youtube red for the hello internet [TS]

01:09:51   channel I was pretty surprised because [TS]

01:09:55   over the last couple of months [TS]

01:09:57   youtube red was forty percent of the [TS]

01:10:01   revenue on the youtube channel so when [TS]

01:10:05   you start talking about really long [TS]

01:10:07   videos stuff that's like two hours plus [TS]

01:10:10   it makes a difference and more [TS]

01:10:13   shockingly on the last video that we [TS]

01:10:16   released its the first video where the [TS]

01:10:19   lines crossed youtube red was more than [TS]

01:10:22   fifty percent of the revenue being [TS]

01:10:24   generated from that video gosh that I [TS]

01:10:28   think that is really interesting and [TS]

01:10:30   what I wonder is like boy maybe youtube [TS]

01:10:35   doesn't really care a whole lot about [TS]

01:10:36   the difference between a five percent [TS]

01:10:38   and eight percent you know which is the [TS]

01:10:40   difference between five minutes and [TS]

01:10:41   fifteen minutes [TS]

01:10:42   but maybe you tube carries a lot once [TS]

01:10:47   you start talking about long-form [TS]

01:10:49   content once you start talking about [TS]

01:10:51   stuff that's up in the hour-plus to our [TS]

01:10:53   length maybe this is where YouTube is [TS]

01:10:57   going this is where the algorithm [TS]

01:10:58   perhaps matters more [TS]

01:11:00   it just makes me wonder about like is [TS]

01:11:03   this the direction that youtube is [TS]

01:11:04   leaning that they're thinking more and [TS]

01:11:06   more about long-form content [TS]

01:11:09   I don't know we've always known that I [TS]

01:11:11   kind of wish they would tell you and [TS]

01:11:13   want to be today and what i have left [TS]

01:11:15   long proper proper I say inverted commas [TS]

01:11:18   TV shows on youtube that which is it [TS]

01:11:21   baffling to me but what we always [TS]

01:11:23   thought maybe it was just because you [TS]

01:11:24   know that was just some stupid dream [TS]

01:11:26   they had and they should let go of that [TS]

01:11:27   but maybe it's all about time they want [TS]

01:11:30   the long form shows because they want [TS]

01:11:32   people on the platform for longer [TS]

01:11:34   because that's how they make more money [TS]

01:11:36   maybe that's what's been driving all [TS]

01:11:37   along they want you to sit there and [TS]

01:11:38   watch an hour-long episode of narco is [TS]

01:11:41   not a cgpgrey a number file a minute [TS]

01:11:44   physics and then leave yeah it may be [TS]

01:11:46   the case it's definitely interesting [TS]

01:11:48   because in the times where I've spoken [TS]

01:11:50   to people on the inside of YouTube I [TS]

01:11:52   have always found this drumbeat of [TS]

01:11:53   YouTube wanting to be TV just so his [TS]

01:11:56   striking strength like you understand [TS]

01:11:59   the traditional TV industry is dying and [TS]

01:12:01   where is it all going it's going to the [TS]

01:12:03   internet and why is it going to the [TS]

01:12:04   internet because the Internet a [TS]

01:12:05   different thing but you seem to be [TS]

01:12:07   obsessed with this idea like oh if only [TS]

01:12:09   we were as good as our big brother TV [TS]

01:12:11   instead of being just what we are [TS]

01:12:13   although gray if I look at myself I've [TS]

01:12:16   moved away from TV to online but the [TS]

01:12:19   thing I've moved to is not watching 19 5 [TS]

01:12:23   minute videos in a row it's still [TS]

01:12:25   watching a box set on netflix or amazon [TS]

01:12:28   prime so I think maybe you two were [TS]

01:12:32   right before we realized it that all the [TS]

01:12:34   attention and time is still going to be [TS]

01:12:37   long form high production value stuff [TS]

01:12:39   and we were thinking no YouTube it's [TS]

01:12:42   going to be the stuff that we're making [TS]

01:12:43   it's going to be the short stuff made by [TS]

01:12:45   the amateurs that's what people want [TS]

01:12:47   their sick of well-produced long-form [TS]

01:12:49   stuff it's not that they're sick of [TS]

01:12:51   well-produced long-form stuff that is [TS]

01:12:53   sick of watching up on television to a [TS]

01:12:54   schedule [TS]

01:12:55   I mean I definitely grant that nobody [TS]

01:12:57   likes TV nobody likes schedules that is [TS]

01:13:00   for sure but like do you spend more time [TS]

01:13:02   watching quality box set stuff on [TS]

01:13:04   netflix and other providers that or do [TS]

01:13:07   you sit watching videos that are less [TS]

01:13:09   than 10 minutes long on youtube [TS]

01:13:11   what do you spend more of your time [TS]

01:13:12   watching that's an interesting question [TS]

01:13:13   it's probably long-form content simply [TS]

01:13:16   because again like it just eats up so [TS]

01:13:18   many hours I like well somebody's gotta [TS]

01:13:21   sit here and watch this season of [TS]

01:13:23   stranger things is not gonna watch [TS]

01:13:24   itself and then 10 hours later and I'm [TS]

01:13:27   still there watching it and finishing it [TS]

01:13:28   off right that's how this happened like [TS]

01:13:29   Oh narcos season two like well there [TS]

01:13:32   goes my wednesday right all day is gone [TS]

01:13:35   you say that like it's a chore though [TS]

01:13:37   I'm the sign but I think that's because [TS]

01:13:38   it gives me more pleasure [TS]

01:13:40   okay now don't get me wrong i don't mean [TS]

01:13:41   it like it that you're just saying like [TS]

01:13:43   it is much preferable to watch shows all [TS]

01:13:47   in one bunch [TS]

01:13:48   yea all I'm saying is that the result is [TS]

01:13:49   how many YouTube videos do I need to [TS]

01:13:53   watch to equal one season of narcos the [TS]

01:13:58   answer is a lot like a huge number of of [TS]

01:14:01   youtube videos so even though i think [TS]

01:14:03   like looking at my own YouTube usage i [TS]

01:14:05   feel like i have been watching more [TS]

01:14:07   YouTube over the past few months then I [TS]

01:14:09   have earlier in the year there's no way [TS]

01:14:12   in terms of just raw hours it can [TS]

01:14:15   possibly match my far less frequent [TS]

01:14:19   netflix watching that comes in intense [TS]

01:14:22   bursts when something's on that I want [TS]

01:14:24   to watch em there's no way those things [TS]

01:14:26   balanced out [TS]

01:14:27   I just think maybe the YouTube saw the [TS]

01:14:29   future and they saw the future was going [TS]

01:14:32   down this netflix amazon prime now TV [TS]

01:14:36   which i want your love on demand stuff [TS]

01:14:37   they looked at that and thought that's [TS]

01:14:38   where all the eyeballs and the time is [TS]

01:14:40   going to be there for that's where we [TS]

01:14:42   need to be and we thought they were [TS]

01:14:44   wrong we thought now it's gonna be [TS]

01:14:46   pretty little producers like us and it's [TS]

01:14:48   all going to fragment and be disparate [TS]

01:14:49   and big productions were on the way out [TS]

01:14:52   and I think maybe they were writer than [TS]

01:14:55   we realized yeah I think you might be [TS]

01:14:57   right about this and I tell you another [TS]

01:14:59   thing youtube haven't done it [TS]

01:15:00   successfully what they wanted to be a [TS]

01:15:02   witch maybe they were right to want i [TS]

01:15:05   think they filed at unless all this on [TS]

01:15:07   demand stuff that's about to [TS]

01:15:09   and through the pipes through YouTube [TS]

01:15:10   bread is amazing i think i've been [TS]

01:15:13   unsuccessful yeah they're clearly trying [TS]

01:15:15   to get into the look at us we're netflix [TS]

01:15:18   were producing our own content game [TS]

01:15:20   that's clearly where they're going and I [TS]

01:15:23   think that's partly why and I think it [TS]

01:15:27   was a bit less clear when the YouTube [TS]

01:15:29   red announcement first came out because [TS]

01:15:31   people were complaining about and I felt [TS]

01:15:32   the same way like boy nine bucks a month [TS]

01:15:34   is a big amount to pay for no ads on [TS]

01:15:37   YouTube but it makes way more sense if [TS]

01:15:41   you reframe it in the idea that a couple [TS]

01:15:44   years from now [TS]

01:15:45   youtube wants to be like netflix they [TS]

01:15:48   want to have their own original content [TS]

01:15:52   that they are producing that is super [TS]

01:15:53   long form that is very high quality that [TS]

01:15:56   people are paying for a subscription to [TS]

01:15:58   access it and then the 999 price fee [TS]

01:16:03   makes a lot more sense if they're trying [TS]

01:16:05   to sell it that way but I think in the [TS]

01:16:07   original announcement was a bit more [TS]

01:16:09   like there's ad free youtube and also [TS]

01:16:11   will give you some music oh and we have [TS]

01:16:12   a couple of shows with PewDiePie where [TS]

01:16:14   he runs around that we've made as well [TS]

01:16:16   and you can watch them on YouTube but I [TS]

01:16:18   think maybe like that was really the big [TS]

01:16:21   thing in that announcement not ad free [TS]

01:16:22   youtube but we want to make our own [TS]

01:16:25   long-form content and we need to raise a [TS]

01:16:27   whole bunch of money to be able to do it [TS]

01:16:29   I don't know this is true and i know i'm [TS]

01:16:31   not very well read on the subject but it [TS]

01:16:33   almost feels like they've attacked it [TS]

01:16:35   from the wrong direction or a different [TS]

01:16:37   direction that may not be right because [TS]

01:16:39   Netflix obviously have attacked from a [TS]

01:16:42   more traditional Hollywood direction [TS]

01:16:43   haven't they're getting all the big [TS]

01:16:45   directors and the big actors and the big [TS]

01:16:47   Hollywood productions and they're making [TS]

01:16:49   their netflix originals which allow [TS]

01:16:50   these TV shows that don't name them all [TS]

01:16:53   again but we have liked a lot of the [TS]

01:16:54   boom and it feels that YouTube have gone [TS]

01:16:56   more down an angle at least it seems to [TS]

01:16:58   me that maybe it's just the circles i [TS]

01:17:00   move in where they're taking all the [TS]

01:17:01   YouTube celebrities and getting them to [TS]

01:17:04   make the long-form stuff so people that [TS]

01:17:06   made their name on youtube and they're [TS]

01:17:08   getting the budget to make longer things [TS]

01:17:10   and YouTube originals and just doesn't [TS]

01:17:13   have the same feeling about it doesn't [TS]

01:17:16   have that feeling of like all I must you [TS]

01:17:18   know appointment to view I can't wait to [TS]

01:17:20   PewDiePie is new series comes out [TS]

01:17:22   it's going to be amazing it still feels [TS]

01:17:24   like you to be and cheap whereas when a [TS]

01:17:27   new netflix originals comes out like an [TS]

01:17:29   archos comes out your life are well this [TS]

01:17:30   is awesome this is so well made and so [TS]

01:17:32   well done and I wonder if you two were [TS]

01:17:34   played that right [TS]

01:17:35   I wonder if they have gone the right way [TS]

01:17:37   or they had no other card to play [TS]

01:17:39   they played to their strengths which was [TS]

01:17:41   their car driver of YouTube celebrities [TS]

01:17:44   that's an interesting point because yes [TS]

01:17:45   that would be YouTube strength and we [TS]

01:17:47   have a ton of people who know how to [TS]

01:17:49   make videos and can we give them a bunch [TS]

01:17:54   of money to produce long-form content [TS]

01:17:57   and then like cutie Pie's case can we [TS]

01:17:59   work with them to try to produce an [TS]

01:18:01   actual thing up until this point i have [TS]

01:18:03   seen exactly one YouTube red show which [TS]

01:18:07   was a single episode of PewDiePie [TS]

01:18:08   scare-a-thon was a lot [TS]

01:18:10   your word is exactly right it felt kind [TS]

01:18:14   of cheap and it was a very strange [TS]

01:18:17   viewing experience because i was [TS]

01:18:19   recognizing like this is clearly a kind [TS]

01:18:22   of Hollywood production there must be [TS]

01:18:25   200 people involved in this thing I mean [TS]

01:18:28   the basic setup of the show was the [TS]

01:18:30   premises that put PewDiePie in an [TS]

01:18:32   environment that scares him [TS]

01:18:34   it's not a bad idea and so it was an [TS]

01:18:36   episode of where they have him in some [TS]

01:18:37   hospital right and everybody's in the [TS]

01:18:39   hospital acting crazy and I just kept [TS]

01:18:41   trying to put my finger on like I don't [TS]

01:18:43   know what it is about the way this is [TS]

01:18:45   being filmed or the way it's handled but [TS]

01:18:48   yeah it feels way more like a YouTube [TS]

01:18:51   video but suddenly now that you have [TS]

01:18:54   stretched it to an hour-long show the [TS]

01:18:59   feelings all wrong [TS]

01:19:00   look at I don't feel like I'm watching a [TS]

01:19:02   TV show this premise is in bad like [TS]

01:19:05   there's something interesting that you [TS]

01:19:06   could do with this but it's it was a [TS]

01:19:09   strange production I haven't seen [TS]

01:19:11   anything else has been produced on [TS]

01:19:13   youtube red but it's it's a weird [TS]

01:19:15   endeavor [TS]

01:19:16   I mean I'm sure everyone's now gonna get [TS]

01:19:18   in touch and tell me that Steven [TS]

01:19:20   Spielberg's been recruited to make a [TS]

01:19:21   five-part series exclusively for youtube [TS]

01:19:24   or something and if that's the case fair [TS]

01:19:26   enough i look forward to saying it but [TS]

01:19:28   the thing that would then be interesting [TS]

01:19:29   will be creating a culture of watching [TS]

01:19:31   quality stuff [TS]

01:19:33   on youtube and it's messy format that [TS]

01:19:36   you were talking about before YouTube's [TS]

01:19:37   it's going down this path where the [TS]

01:19:39   platform starting to feel a bit more [TS]

01:19:42   uncomfortable not look quite as nice and [TS]

01:19:44   i think that need to smarten up the look [TS]

01:19:46   of the platform and I'm sure once you go [TS]

01:19:48   into read mode and the ads ago on that [TS]

01:19:50   helps it does mean going back to where [TS]

01:19:52   we started with this which is this page [TS]

01:19:54   looks like garbage with all these ads on [TS]

01:19:56   it and it does mean that there's a [TS]

01:20:00   bifurcated experience the goal of [TS]

01:20:03   producing something that's like a [TS]

01:20:04   netflix where there is a selection of [TS]

01:20:08   things for you to watch that are [TS]

01:20:10   arranged they're all long form they're [TS]

01:20:12   all in this way the goals of that feel [TS]

01:20:16   very different to me from the goals of [TS]

01:20:20   we have a million YouTube channels or [TS]

01:20:22   people are uploading whatever and it's [TS]

01:20:24   just crazy videos and some of its very [TS]

01:20:26   good and some of its very terrible some [TS]

01:20:28   of it is hilarious and some of it is [TS]

01:20:30   awful right like those two worlds don't [TS]

01:20:34   seem to mix and my only experience with [TS]

01:20:37   this of what YouTube has done as YouTube [TS]

01:20:39   did try to make a youtube gaming which [TS]

01:20:42   is like a version of YouTube where [TS]

01:20:44   they're only trying to show you video [TS]

01:20:46   game related stuff and it just feels so [TS]

01:20:49   strange and weird and tacked onto [TS]

01:20:52   YouTube and every once in a while you [TS]

01:20:53   two will flip into the gaming modem like [TS]

01:20:55   God go back youtube this is terrible so [TS]

01:20:57   I don't know it's like YouTube is kind [TS]

01:20:58   of fracturing in a bunch of directions [TS]

01:21:01   maybe that like the things that they [TS]

01:21:03   would need to do to make a pleasant [TS]

01:21:04   long-form high quality viewing [TS]

01:21:07   experience run contrary to the current [TS]

01:21:12   YouTube experience and maybe that's the [TS]

01:21:14   whole goal that sounds just like the way [TS]

01:21:16   Google to do something to be typical [TS]

01:21:18   Google to fragment go in eight different [TS]

01:21:21   directions and see what sticks to the [TS]

01:21:23   wall and what doesn't [TS]

01:21:24   that seems to be their strategy [TS]

01:21:25   sometimes and it's sort of hard to [TS]

01:21:27   follow [TS]

01:21:28   it's not always pretty watching him do [TS]

01:21:30   it yeah that is very google but i guess [TS]

01:21:33   i guess the bottom line is they're [TS]

01:21:35   watching the podcast on youtube from [TS]

01:21:37   yeah i'm gonna go watch one there [TS]

01:21:40   you know what everyone's asking well the [TS]

01:21:43   rest is quite a few things people are [TS]

01:21:44   asking us about these days but probably [TS]

01:21:47   top of the list is gonna have to be [TS]

01:21:48   black mirror on netflix we've been [TS]

01:21:50   getting a lot of tweets about that i [TS]

01:21:52   think we're going to have to set black [TS]

01:21:54   mirror as homework [TS]

01:21:56   yeah because of the feedback is anything [TS]

01:21:58   to go by the people demand asst American [TS]

01:22:01   people are demanding it quite vocally [TS]

01:22:03   have you watched it yeah I've much any [TS]

01:22:05   of it i have watched none of it yet [TS]

01:22:07   breeding I'm entirely going to wait for [TS]

01:22:10   us talking about the next I don't even [TS]

01:22:12   know how many shows there are I know [TS]

01:22:14   literally nothing I know nothing [TS]

01:22:16   well next time we speak hopefully we [TS]

01:22:18   will both have watched and may have [TS]

01:22:20   something to say and we may have [TS]

01:22:22   something to say i think i'm going to be [TS]

01:22:24   in America next time we speak [TS]

01:22:25   depending on when we showed you the next [TS]

01:22:27   recording i'm actually going to be in [TS]

01:22:28   America for the election [TS]

01:22:29   well I wanted to ask you what do you do [TS]

01:22:31   on election day in America to people [TS]

01:22:34   have parties or like where do I hang out [TS]

01:22:36   what do i do and i am I going to sit on [TS]

01:22:38   my own and watch news channels or I [TS]

01:22:40   can't wait but I don't know what to do [TS]

01:22:42   it alone or with people or I don't know [TS]

01:22:44   what to tell you because I have never [TS]

01:22:47   been in adults in America when an [TS]

01:22:48   election is occurring like okay I have [TS]

01:22:52   lived my whole adult life here i have no [TS]

01:22:54   idea what happens in America election [TS]

01:22:57   day so okay you're gonna have to report [TS]

01:22:59   back of how whatever it is like I don't [TS]

01:23:01   know does everybody wear hats [TS]

01:23:02   I don't have the slightest idea what [TS]

01:23:05   happens on election day in America [TS]

01:23:07   expect a full report next time Brady [TS]

01:23:08   alright so next time we speak out tell [TS]

01:23:10   you about what i did on election day in [TS]

01:23:12   America and we will discuss black mirror [TS]