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H.I. #15: Books Made of Paper


00:00:00   You're ready I'm ready. Here we go. [TS]

00:00:09   Shredded my birthday has passed [TS]

00:00:14   and I got a shredder not from not from Gray because I've just specifically told him not to give me a present although I [TS]

00:00:20   do I do understand you were involved in some of the secret behind the scenes is your evidence about what shred it to [TS]

00:00:26   get. Yes I was. [TS]

00:00:28   And you'll be happy to know it is a crush rather good good cross cross cutting other any of any had it running for an [TS]

00:00:35   error [TS]

00:00:36   and I haven't it hasn't really become part of my retain yet I have to say I love a good good good satisfying isn't it. [TS]

00:00:46   Nothing like it just fit. [TS]

00:00:49   If if there was like a theme park full of rides and they just had a shredder [TS]

00:00:52   and like I gave my friend said do you want to just go ahead and shred bits of paper. [TS]

00:00:57   I think a day fifty before I got sick of it and when I got a hot dog. I think it's brilliant and I'm already. [TS]

00:01:04   Now I'm saying all these lovely things because in Utah and I'm going to look at it [TS]

00:01:08   and I probably just gather dust sand but I do feel something really nice [TS]

00:01:12   and I want to put something in there that feeling that it's gone it is very cleansing. [TS]

00:01:17   Yes and I can't think about that anymore. [TS]

00:01:20   Yes you really you really gotten rid of it would you have to do it would you have to do to make sure it becomes part of [TS]

00:01:24   your daily routine. [TS]

00:01:26   Is position in either directly next to [TS]

00:01:28   or directly under your desk basically within an arm's reach of wherever you're sitting [TS]

00:01:34   and then like I said just shred everything. Don't even think about it. [TS]

00:01:38   Just put all paper in the shredder and then it will become part of your life [TS]

00:01:42   and you will be a happier more secure person. [TS]

00:01:48   Excellent so good I'm so happy for you you know aside from other things what else did you go with a telescope. [TS]

00:01:55   Move nine S. What. OK so what. [TS]

00:02:00   Like how big of a telescope are we talking about here and I don't ask for that because I don't know. [TS]

00:02:04   And it's it's in the other room. [TS]

00:02:06   You can you tell me the landslides [TS]

00:02:09   and people they already showing whatever to us it's a mirror reflecting one that hasn't got a lens I guess it maybe has [TS]

00:02:17   got a lens in the eye pay special it's a marijuana it's quite a good one apparently. So I'll give you all the details. [TS]

00:02:25   When the box is in the same room as me there's no doubt it will stay in the box for forever [TS]

00:02:32   but I'm really excited to have it was a really lovely present very well looked after my birth I am a lucky man. [TS]

00:02:37   It sounds it sounds like it. [TS]

00:02:39   You did you did you do star gazers in your spare time if you have spare time do the star charts [TS]

00:02:45   or look for particular things in the sky. [TS]

00:02:47   I mean I'm really into astronomy and like [TS]

00:02:53   but I don't I'm not I've never been particularly into the like the star gazing side of astronomy [TS]

00:03:00   and looking at the constellations and there's a Ryan and things like that. [TS]

00:03:04   I recently went on a trip to the not that recently a little while ago I went on a trip to Chile with them. [TS]

00:03:10   A guy could paint Lawrence who is one of the best Astro photographers in the world [TS]

00:03:15   and I was going out every night with him and we were by just taking photos of the stars [TS]

00:03:19   and he was giving me a few tips of to try and make me better [TS]

00:03:23   and he'd be pointing things out saying look to the left of Iran [TS]

00:03:26   and that thing there's the you know the title of the great one batch of the sky [TS]

00:03:30   and that's the great bird of the South and all these you know things [TS]

00:03:34   and I actually said to him not wanting to be rich because you know I was with him I just said to him I said I don't [TS]

00:03:42   like that stuff I think that that the littles astronomy in a way today up there. [TS]

00:03:49   All of these incredible blazing stars and supernovas and things of saucers we can't comprehend [TS]

00:03:56   and all the stuff that's so amazing and when you talk about. [TS]

00:04:00   That and it blows your mind that when you start describing that as the eye of the beetle [TS]

00:04:04   and that's the that's the I'm of the angel of the self and all that makes it seem a bit silly. [TS]

00:04:12   So it's funny you might think that I would agree with you but I don't [TS]

00:04:17   and I really am one hundred percent OK with the constellations because I don't I don't think it's belittling It's just [TS]

00:04:24   that you need a frame of reference. [TS]

00:04:26   I mean basically you're looking at a semi random scattering of white dots against a black background yes yes as a human [TS]

00:04:35   you need some way to group them and to arrange them. [TS]

00:04:40   And there's I mean the constellations are comically arbitrary and so I you know I have. [TS]

00:04:49   They don't they don't mean anything in and of themselves but I'm perfectly fine with people talking about. [TS]

00:04:56   You are using the constellations as an anchor points to say to the left of little Ryans belting out a thing. [TS]

00:05:02   I see the utility of them and when and when that was us to guys out there in the dark [TS]

00:05:07   and he was trying to help me find things I say the purpose and I'm not saying I should be abolished [TS]

00:05:13   but I'd still pay it was a bit more passionate about the constellations and he should have been and I was like OK [TS]

00:05:19   and he was like isn't this wonderful we say that it's the line of the dragon of this and I'm like [TS]

00:05:24   but then he'd tell me by the way you know that star there it would take a seven four seven plane you know four million [TS]

00:05:30   years to fly around. [TS]

00:05:31   Then my mind gets blind on that and it's kowtow me more of that stuff [TS]

00:05:35   and less about how that's the you know the head of the bear [TS]

00:05:39   and I'm perfectly fine with with people being it's a little long as they're aware of what it actually is. [TS]

00:05:47   People people don't think of the contributions are real. [TS]

00:05:50   I used to do I just put it up put it in the show notes are coming to my head. [TS]

00:05:56   He used to use a program called I think it's called slur. [TS]

00:06:00   As to the mass in passing if I get it wrong but I'll look it up later because otherwise I'll be typing for a while [TS]

00:06:05   but basically it's it's a universe simulator program and I use it in a few times in some of my lessons [TS]

00:06:14   when I was doing physics [TS]

00:06:15   and because I would teach the kids they were aware usually through you know the astrology of the star signs in the sky [TS]

00:06:25   and they usually stay as kids do you know I start from the perspective of Oh it it must mean something you know people [TS]

00:06:32   tell me about this thing it must be real. [TS]

00:06:34   But one of the things you can do in the last year which I think is great is you can put this kind of camera as though [TS]

00:06:43   you are standing on Earth looking up at the night sky and the program world will connect the dots [TS]

00:06:48   and it will draw the constellations you can say OK here's where they all are today. [TS]

00:06:53   But I think that it was great [TS]

00:06:55   and it was a very successful like mind blown situation was you can then start moving the camera away from Earth. [TS]

00:07:05   You know but it keeps the lines connected in the constellations [TS]

00:07:10   and you can see as soon as as soon as you start leaving the solar system [TS]

00:07:14   and heading away from the earth at a very appreciable distances. [TS]

00:07:19   You kind of forget that you're not actually looking at dots on the interior of a black sphere above your head you're [TS]

00:07:26   looking at things that are light years and light years further away or closer than each other [TS]

00:07:32   and so the constellation lines just become this this big spiky mess very fast as soon as you pull the camera away from [TS]

00:07:40   Earth and it was always a very successful left [TS]

00:07:44   and I think was the best way to show that that you know if you think Scorpio is a real thing it isn't. [TS]

00:07:53   It's just we just connected nine. So very three dimensional out there. Yeah it's not it's not a thing again. [TS]

00:08:00   This guy so Isaac Asimov dealt with that really nicely a few times in the Foundation series toe from memory because you [TS]

00:08:05   know I say in this fictional galaxy where humans have spread throughout so everyone has a different a different take on [TS]

00:08:13   constellations and what lines up with what [TS]

00:08:15   and he's in a few clever ways did remind me speaking of going to Chile with pate. [TS]

00:08:23   I don't know if you saw yesterday the big blast the big explosion. [TS]

00:08:27   So it was a big it was a big supposedly big big event for the day I mean the the it's interesting isn't it shows how [TS]

00:08:35   when two people have sort of different twist of fate because I was we have this we can start to be bent like dominated [TS]

00:08:41   by Twitter fate it's like how could anyone possibly not know this was going on and they talk to you [TS]

00:08:46   and you're like what on earth you're talking about that I do not I don't even know what you talking about it all you [TS]

00:08:50   need to be something to Google Now what am I looking for the European Southern Observatory yesterday did I did sort of [TS]

00:08:56   the groundbreaking ceremony for the European Extremely Large Telescope the E.L.T. [TS]

00:09:03   Which is going to be the new super huge telescope. [TS]

00:09:07   Build on top of this mountain in the Atacama Desert is a single telescope [TS]

00:09:12   or a network of tell it will be a single telescope and the like is ridiculous you know. [TS]

00:09:18   OK So you know it's you know it's people comparing you know making graphics comparing in size to things like pyramids [TS]

00:09:26   in football stadiums and things. It's ridiculous. [TS]

00:09:29   So anyway [TS]

00:09:30   and I feel really attached to it because late last year I went up to this peak where that building it which was a real [TS]

00:09:38   adventure and we made a video about it takes guy videos [TS]

00:09:41   and we can we can link to it because it's really exciting to stand up there [TS]

00:09:44   and say they're going to they're going to blow the top of this mountain off because they need to flatten the top of the [TS]

00:09:49   mountain to make it a platform rather than a pig. [TS]

00:09:53   So anyway the first blast was yesterday and there's all this hype and there was a live stream and you could what. [TS]

00:10:01   I was super excited because I was like oh wow I stood on that taken that's about to get blown off. [TS]

00:10:06   So never ever I was watching I think it must mean twenty thousand people watching the live stream [TS]

00:10:11   and I was looking at all the live comments and people getting frustrated during the speech is gone hurry up [TS]

00:10:17   and blow it up already [TS]

00:10:18   and then fly like they did are getting more exploding it was filmed from quite a distance so I guess they had a [TS]

00:10:26   disadvantage [TS]

00:10:28   and I think we'll probably talk about the can do the that was on thing in a minute about how if you do something you [TS]

00:10:34   can only fail. [TS]

00:10:35   So I think people are expecting you know some kind of Vesuvius type moment where you know the mountain blew to pieces [TS]

00:10:45   the whole thing explodes rather than taking off the top which is seriously taking off the top is also overstating the [TS]

00:10:52   case that it really was a that and I love it and I love telescopes but this was rather a damp squid [TS]

00:11:02   and it really was just this little it looked like it looked like a little puff of dust not even have the dust at the. [TS]

00:11:09   Nothing changed. You're a lot of problems were loosened up which is the purpose right. [TS]

00:11:14   And and I will make it easier for them to stop and they going to do a lot more explosions. [TS]

00:11:18   But seriously it was the only thing that made it worth watching was watching all the live comments in the comment [TS]

00:11:24   section when it happened as people were outraged at the amount of time they've given and spent waiting for something. [TS]

00:11:33   I would say we'll link to the explosion in the show you know we have to know you have to send me the link I want to see [TS]

00:11:38   this I think we would then be guilty if it was it was rather disappointing. [TS]

00:11:44   But do you watch a video where I went to the Senate which is really cool [TS]

00:11:46   and explains everything explains what was going on [TS]

00:11:48   and it was seriously I can't say how excited I was to to go there it was a CO is an amazing place [TS]

00:11:54   and it's amazing what they're doing there in an amazing location it makes. [TS]

00:12:00   It makes you really excited about I think humans' day when you say that stuff. [TS]

00:12:04   Oh yeah and it is really cool to be in the place where there is going to be something [TS]

00:12:08   and then later on to see oh they're actually doing it now or they're really building it [TS]

00:12:13   and it's really becoming a thing so that I can I can definitely understand the excitement of that. [TS]

00:12:18   Cool Man what a scanner. [TS]

00:12:20   Well it might as well since it connects somewhat nicely as you want to talk briefly about the families on the phone [TS]

00:12:27   saying this just just very I can't remember what it was that I said last time that I was hoping it would be like a [TS]

00:12:35   personal robot or something [TS]

00:12:38   but it was it was interesting to see because Amazon if you if you're listening to these episodes back to back now we [TS]

00:12:43   talked last time about Amazon pre hyping some product that they were going to announce [TS]

00:12:48   and it came out a couple days ago and I went to look and say oh what is the thing that Amazon released anyway [TS]

00:12:54   and as I know it's like a phone it's a boring phone and it's on the. [TS]

00:13:01   I mean I haven't really looked into it [TS]

00:13:03   but isn't that a significant development for companies because Amazon brings out a phone that seems like a big thing to [TS]

00:13:08   me I'm not saying it isn't hard for Amazon to do I'm not saying that that's that's an easy thing for any company to [TS]

00:13:14   accomplish but the question is what is my level of interest in this [TS]

00:13:19   and the preview with everybody going oh wow it's so amazing this thing is just great you know you do this every day [TS]

00:13:27   this is going to change the way I do everything as I know it the phone is not going to change the way I do anything [TS]

00:13:32   because I already have a phone is it's really not this isn't this isn't anything new. [TS]

00:13:37   I mean they have a couple of little gimmicky features that they present to you some three day thing like if you tip on [TS]

00:13:43   angles you see things from all three days. [TS]

00:13:45   I haven't actually I have actually seen the thing I don't know anything about it [TS]

00:13:49   but I thought I had some code three day yeah I'm manning the phone [TS]

00:13:52   and now you know what it is OK that is a good look at it is a nice looking object I mean look. Like a rectangle. [TS]

00:14:02   Like every phone in the whole universe does it it doesn't is not visually striking in any particular way [TS]

00:14:08   but it has little gimmicks one of which is that it is a three D. [TS]

00:14:11   View which I mean from a technical perspective is is kind of interesting they put cameras on the front of the phone [TS]

00:14:18   that watch your face so that [TS]

00:14:20   when you turn the phone since it knows where your eyes are it knows how to adjust an image on the screen so that it it [TS]

00:14:27   appears to be three dimensional even though it's actually not obviously still a two dimensional surface. [TS]

00:14:33   I mean that's interesting [TS]

00:14:35   but I have a hard time imagining how that's going to be any kind of great feature that I would I would feel compelled [TS]

00:14:43   to use my favorite my favorite thing about the for the phone which I didn't even notice at first [TS]

00:14:47   and then I went Wait a minute what was that thing. [TS]

00:14:50   They have a physical button on the side of the phone which is they buy stuff from Amazon button. [TS]

00:14:56   So she can see that if you press the button [TS]

00:15:02   and basically if they if the camera is looking at anything it will be able to find that thing on Amazon [TS]

00:15:08   and let you buy that thing just straight away which is on there and that's going to be so much fun. [TS]

00:15:13   Some of us are like Oh Amazon I can see very much why you would want people to use this phone. [TS]

00:15:19   Amazon is very good at getting things into your hands that allow you to buy more things from Amazon [TS]

00:15:26   but I think if you elevate the buy stuff from Amazon to a physical button on the side of the phone is I just thought it [TS]

00:15:33   was really funny and it makes it kind of really clear what what they're up to with that phone. [TS]

00:15:38   But but it was it was interesting [TS]

00:15:41   and the one thing I was going to say even though I did make this joke last time about I was going to be a personal [TS]

00:15:47   robot. [TS]

00:15:47   There was there was something that I really wanted [TS]

00:15:51   and even though I was explaining this effective they're just guarantying disappointment. [TS]

00:15:56   I too found myself more disappointed than I expected I was go. [TS]

00:16:00   Going to be even anticipating my own future disappointments. [TS]

00:16:05   There was an interesting there was an interesting little thing that happened I showed the video to my wife because I [TS]

00:16:12   want to tell her the joke about it's a video of people discovering that they have genitals which meets them [TS]

00:16:19   and so I showed her the thing and she watches it and immediately she says oh they have some kind of three D. [TS]

00:16:28   Thing [TS]

00:16:30   and this was the moment where I realized I didn't even though I hadn't exactly filled out that I knew in my mind what I [TS]

00:16:38   wanted it to be and because I already clearly in my mind had a thing that I wanted to be. [TS]

00:16:43   I ignored to the obvious thing that everybody was doing about moving their heads back and forth [TS]

00:16:48   or move it clearly like off camera moving the things I decide my wife didn't have any expectations. [TS]

00:16:54   She was able to see that much more clearly. All she really wanted a three D. [TS]

00:16:58   Phone or who knows when she comes back today maybe she's going to be showing me the amazing Amazon phone [TS]

00:17:06   and started pointing at everything in the house so she can buy more of those things from Amazon. [TS]

00:17:10   Well lucky there's nothing in there has been you know you'd be disappointed if she bought the Amazon Fire [TS]

00:17:16   and because I know your your heart is abating Apple. [TS]

00:17:21   I mean it's as if she wanted to have an Amazon phone you know I wouldn't be disappointed. [TS]

00:17:28   I would be shocked and surprised [TS]

00:17:34   but no I wouldn't I wouldn't be disappointed I mean I would just like if people love them and I mean [TS]

00:17:39   and even if Amazon has a great ecosystem in the same way that Google or Apple does [TS]

00:17:44   but if you know if they're people really into Amazon's services [TS]

00:17:46   and they want Amazon phones you know go buy an Amazon phone I guess that's that's good. [TS]

00:17:50   But anyway yeah so more disappointed than I thought it was going to be even though I was expecting to be disappointed [TS]

00:17:55   because all I really wanted was a new Kindle. So that's that's what's wrong. [TS]

00:18:00   So what's wrong with the current Kindle and I don't know I mean do you have a long amount of time. [TS]

00:18:06   Everything is wrong with the current Kindle. [TS]

00:18:08   Everything [TS]

00:18:10   but it's not wrong enough to stop me from using it which makes me sad every day so I don't know this could be like this [TS]

00:18:18   could be like I think you want to hear some of my complaints about my Kindle. You probably don't. [TS]

00:18:23   Well well I actually don't I don't I'm sure I don't think they're going to be people listening saying cutting off now. [TS]

00:18:31   Let's crack on to the next and one piece of follow up. [TS]

00:18:34   Yes I'm sure I'm sure they'll be just as happy to hear this [TS]

00:18:36   and then base a follow up I guess it's all it's all about the Queen [TS]

00:18:40   and I said to you before we got started that I think we're getting worse. Do his show. [TS]

00:18:47   The show is someone someone was a someone was kind enough to see if I can find it [TS]

00:18:53   but to make a chart that showed the progress of the length of the episodes as a function of time [TS]

00:18:59   and then the being a logarithmic function meaning that it increased rapidly very quickly [TS]

00:19:04   and it still continues to increase but at a decreasing rate. [TS]

00:19:08   So whatever it is that predicted that fifty episodes from now the shows will be four hours long something like that [TS]

00:19:14   unless we start getting sick of it and we end up with some kind of calcium distribution [TS]

00:19:18   and they start getting short towards the end. [TS]

00:19:20   Yes Yes You never know but the thing that [TS]

00:19:22   when I saw that graph the thing that also struck me is you could plot on the same axes amount of time spent in [TS]

00:19:31   preparation [TS]

00:19:32   and that was the decreasing exponential right at the start it off with an enormous amount of preparation for the first [TS]

00:19:40   three and then it dropped very very quickly. [TS]

00:19:43   Until now it's very little preparation [TS]

00:19:46   and if I think it's interesting that the less preparation there is the longer the episodes are which is like that old [TS]

00:19:53   supposedly Abe Lincoln saying that you know I would've if I had more time I would have written you a shorter letter I [TS]

00:19:58   think. That's what the stuff is. [TS]

00:20:01   But us but us thinking for yourself [TS]

00:20:03   when it comes to preparation time I have been incredibly consistent that my leg room aeration that's that that is true [TS]

00:20:09   right from the start. [TS]

00:20:11   You have not prepared very much at all so this is really just it's a function of my amount of preparation which. [TS]

00:20:18   Yeah and you know me tell me tell me three things you don't like about the Kindle. OK three things. [TS]

00:20:26   OK OK Well I'm all right I'm mainly talking about I have a I own a Kindle Paperwhite which is the Kindle that has a [TS]

00:20:39   little light up screen [TS]

00:20:41   and yeah I've got it I wrote a far too long far too obsessive review about it that's on my website [TS]

00:20:49   and I'll put in the links I think I read that I think it was it was a really fun rage I fit for what I'm thinking of I [TS]

00:20:55   remember I remember that it seems you enjoy reading the things that I write in anger [TS]

00:20:59   or frustration at the USE THE seems to be consistent with you but. Anyway if I'm OK if I had to pick up pick one. [TS]

00:21:08   One thing which to me is just is unbelievable. [TS]

00:21:13   I swear if there's anybody who works at Amazon I need to know if there's a reason you don't let this happen. [TS]

00:21:20   Why why can't I have left align the text on my Kindle either on the Kindle Paperwhite or in the Kindle for i Pad [TS]

00:21:34   or on the Kindle for my Mac. Everywhere the only choice I have is full justification. [TS]

00:21:42   So paint a picture in words of people who don't know what I'm talking about people who know what I'm talking about are [TS]

00:21:48   already shaking their fists in sympathy rage but in case I want to you want to be allowed to have a raggedy right. [TS]

00:21:53   Yes that's that's what the other rag about so basically when you look at paragraphs on a Kindle. [TS]

00:22:01   If you draw a line down the margin on the left all the words match up with that line perfectly [TS]

00:22:08   and you have two options for what to do on the right hand side because every sentence isn't composed in the eating of [TS]

00:22:15   the exact same number of characters and what if you're if you're if you're in a house [TS]

00:22:21   and you're the kind of person who still owns like books made of paper. [TS]

00:22:25   If you open up a book made of paper you say that like that is like a really rare thing that maybe no one's ever heard [TS]

00:22:31   of I mean I guess you probably have a book made of paper right within your grasp now maybe do you I don't know if I can [TS]

00:22:41   reach one for my sake but if I stood up I could grab a whole bunch of them in a show full of them. [TS]

00:22:46   So if you look at your book made of paper [TS]

00:22:48   and I say that in particular to contrast this to things you normally see on the web if you open up one of those what [TS]

00:22:55   you'll see is most well typeset books will hyphenate the words on the edge. [TS]

00:23:02   It's basically that they make the right margin. [TS]

00:23:06   It looks like it's a parallel line with the left margin all the words come up to the edge. [TS]

00:23:11   But what they do is they break longer words with a little hyphens so it continues on the next line. [TS]

00:23:17   And that's pretty rare because they're pretty good at setting them so that doesn't happen too often. [TS]

00:23:21   Yeah but in an emergency. [TS]

00:23:23   Yeah if you if you look at a book and it's even on the one side you will see the hyphenation [TS]

00:23:28   and that's how they keep it relatively even yet. And yes that is rare for a whole a whole variety of reasons. [TS]

00:23:35   You don't want to tell you that if you don't have to but there are computer programs that do it [TS]

00:23:39   and I use a used to write all of all of my documents [TS]

00:23:42   and it's not exactly a programming language with a markup language called late tech [TS]

00:23:48   and then a computer program just for simplicity but it's it's for writing up beautiful looking documents [TS]

00:23:56   and it will automatically do the whole. If any of the words on the right side. So it looks nice and pretty. Yeah. [TS]

00:24:03   Now if you can't do that algorithmically with a computer I don't know why. [TS]

00:24:09   Maybe there's some patent issue but let's just say for some reason Amazon can't do that. [TS]

00:24:13   I don't I don't know why [TS]

00:24:15   but let's just say their next best solution is to have a ragged right edge which means make make this space is the same [TS]

00:24:25   size between the words and this bit but no [TS]

00:24:32   but what Amazon does they do full justification which means if you own a Kindle [TS]

00:24:36   and you open up to any any page of any book you're reading [TS]

00:24:40   and you look at the text you will see that on every line the spaces are different with you as they stretch [TS]

00:24:49   and squash to make sure they see fit perfectly. Yeah and this really upsets you. [TS]

00:24:55   I here's the thing it does sometimes look clumsy I'll give you that it is not even just that it sometimes looks clumsy. [TS]

00:25:02   I don't I maybe I'm just particularly sensitive. [TS]

00:25:05   I have a much harder time reading stuff like this where the spaces are uneven and on occasion when I go back [TS]

00:25:13   and I'll read I have a few books that are and Apple's i books instead of Kindle. [TS]

00:25:20   And so sometimes I have to read something on I book because it wasn't available in Kindle or or whatever [TS]

00:25:25   and I'll be reading something and I'll realize you know thirty minutes into reading that is so much less of a strain [TS]

00:25:31   and I think I wonder why that is. [TS]

00:25:33   Oh right because Apple does the right edge thing right they don't they don't fully justify the words it's just it's a [TS]

00:25:41   smoother reading experience. [TS]

00:25:43   It's so much nicer or the occasional other things that I read if they do the ragged right it's just it's much easier. [TS]

00:25:51   Maybe I'm just unusually sensitive to this but the thing that kills me about it. [TS]

00:25:56   I'm not asking for the moon and the stars here. I'm not asking for a Kindle that can also do my dishes right. [TS]

00:26:04   I'm just asking for a typesetting option that has been around since the dawn of time. [TS]

00:26:11   You know this is not like a big deal. Cavemen were using hyphens. [TS]

00:26:16   Yeah I'm sure they were right like you have to rap that you have to wrap the picture around at the next line of the [TS]

00:26:22   antelope you don't if you don't see one even spreading on the walls you want to make it look nice. [TS]

00:26:27   Yeah it's just like a man. [TS]

00:26:31   All I know I know someone who's in the computer file videos who's a real expert on this and I'm going to talk to him [TS]

00:26:39   and see if we can do a video on it just for you. [TS]

00:26:41   I wired says maybe there's a reason why honest honest to God I would feel better if there was a reason I would because [TS]

00:26:49   and it's here that I do have I do have a little philosophy that I try to keep in mind which is. [TS]

00:26:56   Whenever you are observing an entity from the outside and they are apparently engaged in crazy [TS]

00:27:05   or irrational behavior it's rarely because the entity is actually irrational it's usually because you are lacking some [TS]

00:27:14   information about the internal mechanisms of of what's going on. [TS]

00:27:18   And I found this again and again in my life where you look at something [TS]

00:27:21   and you think why is it why why on earth does it work like that. [TS]

00:27:24   And then if you're able to get insider access you realize oh OK from from the people on the inside from their [TS]

00:27:30   perspective this is a totally sensible thing. [TS]

00:27:32   I hope there is some reason like that with Amazon because otherwise they're doing it to torment me [TS]

00:27:38   and I cannot tell you I have spent many many hours debating about whether [TS]

00:27:43   or not I should switch over to the Apple ecosystem to go with i Books [TS]

00:27:49   and it causes me agony just even trying to make this decision. [TS]

00:27:52   But I really love that I really love having the Kindle as a not i Pad for reading on it. [TS]

00:28:00   Doesn't it doesn't have distractions I can't go. Who I wonder if somebody said something funny on Twitter. [TS]

00:28:04   Now I'm just there with a with a book basically and I don't have any other options. [TS]

00:28:08   So I really really love it for that and that's the only reason I'm staying [TS]

00:28:11   but I have my Kindle set up in this crazy way to try to minimize the word spacing problem. [TS]

00:28:17   I do the whole thing in landscape mode I've shrunk down the text size so it's like two small relief or comfort [TS]

00:28:24   but it's if I'll take that trade off if I have to. [TS]

00:28:27   It just it angers me to no end that I don't know what it is I have a whole bunch of other things that drive me crazy [TS]

00:28:34   others reel them off because it doesn't even matter now. I mean that's the main thing. [TS]

00:28:37   But they are they have they have folders that are collections of books. [TS]

00:28:43   So we think oh this is great I can organize my books into little folders called things to read things that I have read [TS]

00:28:50   reference future projects. Oh isn't this nice. [TS]

00:28:53   No it's not nice because they don't think or knives across any of your devices. [TS]

00:28:56   So if I pick up my i Pad It's totally different [TS]

00:28:59   and they have to have some bizarro import function which will synchronize it but only once [TS]

00:29:04   and you have to do it manually. The heck with you can't collections I don't even use your worthless. [TS]

00:29:13   If I'm terrified to tap on any footnotes in books which are something you can imagine I might want to do often go where [TS]

00:29:19   the patient come from let me tap on this. This footnote. Oh if you do it wrong then it thinks you finish the book. [TS]

00:29:25   Oh look you're in the European is a book you must finish reading this book. Isn't that great for you. [TS]

00:29:30   Can I go back to buy another book. Honest to God it does that sometimes right. [TS]

00:29:35   That's actually something that will bother mention a second but yeah so i meant the footnotes at the end of the like O. [TS]

00:29:40   Them each have to go back you know eight out of ten times it works two out of ten times it doesn't which makes you [TS]

00:29:47   never want to tap it because you lose your place and then I have to try to like OK I have to put a bookmark in here [TS]

00:29:53   and they've made the bookmark process more clumsy on the on the paper why it's now is like a three tab process to put a [TS]

00:29:58   bookmark so I can go. [TS]

00:30:00   Look at the footnote [TS]

00:30:00   and this just Wow And one last thing one last thing is I'll just say why can't I have a scrolling view. [TS]

00:30:10   So like like a web page where you can scroll up [TS]

00:30:12   and down because I do lots of highlights in my book tons of highlights for future videos and future reference. [TS]

00:30:20   If I want to go back and look at those highlights and I'm going through them the Kindle jumps to the highlight [TS]

00:30:26   but it puts the highlight at the top of the screen. [TS]

00:30:30   So usually you highlight something that's in the middle of the paragraph right. [TS]

00:30:34   So I would like to see what's just a little above the highlight but I can't just scroll down. [TS]

00:30:39   I have to go to the whole previous page that is on my mac on my i Pad on anything I can [TS]

00:30:45   and I can't just look up a little bit. You know all these things I can do when I book totally reasonably. [TS]

00:30:52   And yes I do it does actually bother me to no end that instant [TS]

00:30:56   and I mean the instant you get to the last page of any Kindle book it pulls up a big page that says read this book [TS]

00:31:06   and buy another book and feel like. If you kindle give me a second to have that oh I just finished a book feeling. [TS]

00:31:15   Wow you know that was a great experience reading through this Lord Of The Rings trilogy. [TS]

00:31:20   Hey do you want to buy a story of Fire and Ice by God like Just give me a second. Just give me a second. [TS]

00:31:27   I'll buy one point you could be in tears at that point at the emotional end to the computers right. Yeah yeah. [TS]

00:31:32   Or even even just like just that experience of oh I've come to the end of a book I'm going to I'm going to now just [TS]

00:31:38   think about it for a minute think about this experience that I just had no right it right now. [TS]

00:31:43   Quantifying your experience one to five stars ahead even if it's just give me five seconds at a five second delay [TS]

00:31:55   and I would hate it so much less. Sorry someone's got there. Imation chip in today is just this. [TS]

00:32:03   I come across this with so many products where the. Here's here's here's the thing. [TS]

00:32:09   Brady there's nothing better but this is the best e-book reading solution that exists. [TS]

00:32:16   So that's why I'm chained to all of these things that I hate because there is no alternative. [TS]

00:32:23   And the it's like the I have a number of these kind of products in my life one day we will talk about i Pad styli [TS]

00:32:32   and then I will also complain for a long time but not today. [TS]

00:32:34   But it's just it's all of these things it feels it feels like oh everything's running along smoothly like the gears in [TS]

00:32:42   my head they're turning nice and smooth [TS]

00:32:43   and then something like that everything grinds to a halt because there's some little problem with the thing that I'm [TS]

00:32:49   using and there's nothing I can do I just have to keep using it and I have to keep waiting. [TS]

00:32:56   I'm upset I have to have some coffee now I'm just. Hello Internet. [TS]

00:33:03   This episode is brought to you by Squarespace the all in one platform the makes it fast [TS]

00:33:07   and easy to create your own professional website portfolio or online store. [TS]

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00:34:25   All one word to get ten percent off and show your support for this show. We thank square space for their support. [TS]

00:34:31   Squarespace everything you need to create an exceptional website. [TS]

00:34:37   Do you know I really wanted I never wanted a kindo he said I didn't want one but I was given one for Christmas. [TS]

00:34:46   June I want more I think about what you think about it pretty good. Pleasantly surprised. [TS]

00:34:52   That's related to an etiquette you would give that name or is it when the other ones. [TS]

00:34:56   Oh I don't know what does this green light. [TS]

00:35:01   I don't think that having a keyboard on it [TS]

00:35:04   and I don't this is very frustrating does it have a little little square button on the bottom. [TS]

00:35:10   I can't believe I have to I feel like I feel like I'm on tech support with my mother [TS]

00:35:14   or something like it can you describe the physical thing to me What are you looking for a rectangle. [TS]

00:35:24   But at least I don't use the Amazon for the Kindle what Kindle forget it I think it's a pretty basic one there's no [TS]

00:35:32   keyboard. [TS]

00:35:32   It probably has a little square button on the bottom are their page turning buttons on the side of the page [TS]

00:35:37   but I think I touch the screen to turn the button to turn the page from God not just turn around and read the book. [TS]

00:35:45   OK I like them I just want to know what it was I found out and I never know what products I have [TS]

00:35:51   when it comes to that is it is of the X. Five thousand you know Deluxe I honestly I wish I could be like you in this. [TS]

00:36:00   So I could just pick up my Kindle and be pretty happy with it. [TS]

00:36:02   But instead instead it's like torture and I like to read. [TS]

00:36:08   Tell you what you should try some of those paper book things they're really not for that I know they look at you know [TS]

00:36:16   you can get a good idea of your paper but other word Asians live you cannot even try to convince. [TS]

00:36:23   There's a reason I don't use paper books [TS]

00:36:25   and it's because they are they are a much worse reading experience in every way every way in every way every way except [TS]

00:36:33   the justification. [TS]

00:36:35   What about the tactile experience that is worth about what about them as just a little cultural objects of loveliness. [TS]

00:36:44   I mean now you're just you just poking me with a stick is what you're doing with a question like that you know what [TS]

00:36:50   you're up to there. Now the book I mean their book is if you follow you've been in libraries you know I mean I. [TS]

00:36:57   I love all things don't try to pin me down here the thing I didn't say I love libraries. I'm very happy life. [TS]

00:37:02   OK You know I work in libraries I'm mainly comprised of lots of books. [TS]

00:37:07   Yes [TS]

00:37:07   but you do like a lot of these Look that's my question do you know your libraries look over your shelves of books I do [TS]

00:37:13   I do I do I think there's a real this is a local London tragedy [TS]

00:37:18   but in the future if you ever stop in the British Museum for those who have been it is a beautiful new museum. [TS]

00:37:27   You walk in and they have this kind of indoor amazing white area with this glass skylight above the top [TS]

00:37:35   and in the center there is this cylindrical room do you know what I'm talking about off the top of your head Brady I [TS]

00:37:41   don't know [TS]

00:37:42   but I'll put a picture in the show not actually let me just find something for you quickly because what you perceive us. [TS]

00:37:53   Pukka Pedia always to the rescue. It's be fun to edit later. I'm clicking on it now. [TS]

00:38:03   Oh yeah and I said well I have the space. Have you ever been there. [TS]

00:38:08   I know I look at that I think I have some national I don't know if anybody ever comes to visit London you know the [TS]

00:38:16   British Museum it's got to be pretty high up on the list of things to see now what I think is a total tragedy is that [TS]

00:38:25   well tragedy is not quite the right way round it is again I understand why it happened [TS]

00:38:29   but that that central column in the middle of the British Museum it used to be a library. [TS]

00:38:40   He's technically with a reading room I'm going to send you a picture of what it used to look like on the inside which I [TS]

00:38:47   would put as one of the most gorgeous libraries I have ever seen in my entire life. That's right us. [TS]

00:38:54   You know it is for the listeners. If you're driving in the car somewhere I will just briefly describe it to you. [TS]

00:39:00   Imagine if you're standing inside a cylindrical building and all around the walls on the outside nothing but books [TS]

00:39:08   and underneath just a huge beautiful dome with windows all around the top. [TS]

00:39:14   It's just it's just a gorgeous gorgeous library but now if you go to the British Museum. [TS]

00:39:21   That area is a rotating a rotating exhibit. So the British Museum will always have something special on the bill. [TS]

00:39:31   They'll have you know how light you know how museums they trade exhibits with each other you know there's a temporary [TS]

00:39:39   exhibit it will always be where the library was [TS]

00:39:43   and that's the part of the museum that they do charge you access to see whatever the special exhibit is now I'm totally [TS]

00:39:50   fine with that business model. [TS]

00:39:53   You know ninety nine percent of the British Museum is free it's great I'm glad people can just walk in. [TS]

00:39:57   I understand that they need to pay their bills somehow. [TS]

00:40:00   So if the library had to go to support the museum I'm assuming that's the reason. [TS]

00:40:05   OK I understand but that that that library was just beautiful [TS]

00:40:09   and I have been to many beautiful libraries around the world. [TS]

00:40:12   I think if we pick one in America anybody listening in Salt Lake City your library is just beautiful I absolutely [TS]

00:40:19   adored Salt Lake City library. It's just the best. So Libraries are great. So don't don't try to get me to be N.T. [TS]

00:40:26   Library. [TS]

00:40:27   But if you're trying to get me to buy some book made of paper instead of buying a book electronically you're never [TS]

00:40:35   going to win this argument. [TS]

00:40:37   I used to buy lots of books [TS]

00:40:39   but as soon as electronic books were available I thought oh this is much better in every possible way I can search the [TS]

00:40:44   text I can have all my highlights I can search through all of my highlights on all of my books at any time that I ever [TS]

00:40:50   want. I can just look up a word immediately if I don't understand what it means. [TS]

00:40:56   This is just this is just the best so I don't. I don't agree with the I don't think I agree with you. [TS]

00:41:01   I assume that you wouldn't be convinced [TS]

00:41:03   and don't get me wrong since I got my Kindle I have also I mean I've pretty much stopped buying books any time I'm in a [TS]

00:41:08   bookshop I look at the price of the book and I think well I can't justify it. [TS]

00:41:12   I could get it cheaper on my Kindle and get the same information. [TS]

00:41:15   So much has changed my behavior and I do see the merit of electronic books for the reasons you say search ability [TS]

00:41:27   and also you know it's a lot easier to tech you can do on a plane than four or five books [TS]

00:41:34   but I do think there's something special about books [TS]

00:41:36   and if there was a book I loved I would buy the paper version even if I read on my Kindle just to just to just to have [TS]

00:41:46   it it's almost like it's as it was intended. [TS]

00:41:49   I mean you know I can look at a picture of the Mona Lisa or I can look at it in the loo. [TS]

00:42:00   And when you're looking at the real thing and it's how the artist intended. [TS]

00:42:05   I know you're not looking at an eye [TS]

00:42:06   when you read a book in operating the original manuscript as written by the author [TS]

00:42:09   but this is there's a context an experience that the books intended for and I think still [TS]

00:42:16   when people are writing books they they want you to read from a book for my wife [TS]

00:42:24   and I I don't know us is funny a lot of the Russian say a lot [TS]

00:42:28   but I would say Enough of the books that I have read are published in e-book format only then than the intended [TS]

00:42:37   experience of the Kindle. [TS]

00:42:38   Yeah I think it depends on the age of the author [TS]

00:42:43   and I was younger authors are more comparable with the notion of electronic only books [TS]

00:42:48   but I mean we're never going to agree here because I like objects and you don't [TS]

00:42:53   but those books are like little trophies [TS]

00:42:56   and they're like little they like sitting on your shelf there that I don't mean the trophies as in you know you deserve [TS]

00:43:03   a medal for having finished a book you know well done [TS]

00:43:07   but they're kind of like this this sort of reflection of who you are what you like and what you believe [TS]

00:43:14   and what you don't believe in what then what am I going to someone's house [TS]

00:43:18   and looking at the books on their bookshelf was a nice thing and putting books on your bookshelf is a nice thing. [TS]

00:43:24   And as we say all this I'm looking at the books on my shelf and. But I'm not it reflects it reflects me in a nice way. [TS]

00:43:32   Now I think they are and I think they do that nicely and in a way that a Kindle doesn't and [TS]

00:43:36   and of course you don't because we won't agree on this because of course you integrate because we have this different [TS]

00:43:42   attitude to objects and decoration and that but I think there are I think I serve that purpose today. [TS]

00:43:48   Yeah I mean if I was if I was going to if I was the kind of person who would decorate my house well I mean that's just [TS]

00:43:57   you know I was living a hundred years ago. [TS]

00:44:00   No You know no doubt I would be the kind of person who would just have a house filled with books. [TS]

00:44:05   Yeah it's that of the constraint of the time and I would never feel like oh all these books are gross. [TS]

00:44:12   I wouldn't I wouldn't have that feeling and I know that because when I was younger [TS]

00:44:16   and before e-books in any sense I had a lot of books. [TS]

00:44:19   One of the things that is almost unbelievable to me now is [TS]

00:44:23   when I first moved from New York to London I happened to look at the pictures of me packing a little while ago I could [TS]

00:44:33   not believe it is one of my suitcases was half filled with books. [TS]

00:44:38   Yeah and I look at that now [TS]

00:44:41   and it's like Who was that person who who packed such heavy objects in his suitcase just to start with [TS]

00:44:50   and who also proposed and as I see it was just very interesting to see that [TS]

00:44:55   and to see how you change over time in these ways that you become a very different person [TS]

00:45:02   and so if I had to be I can I can understand the appreciation of books I'm just I'm at a stage in my life now where I [TS]

00:45:09   feel like I am much much rather have the electronic version of the book than the physical book [TS]

00:45:15   but I can understand the notion of if you're going to decorate your house having the books that you've read. [TS]

00:45:23   Visible to people can enjoy books do you enjoy bookstores they love my favorite shops to go into [TS]

00:45:28   but always always wander around a bookstore. Yeah of course. [TS]

00:45:33   Because I mean is that partly because no matter how much I was on my tribe there is no replicating just wandering [TS]

00:45:40   around and kind of seeing what catches your eye [TS]

00:45:42   and discovering randomly books that way you just can't replicate that experience no matter how good your recommendation [TS]

00:45:51   algorithm is that you don't enjoy that experience enough to sustain it by buying books from now on. I mean now. [TS]

00:46:00   Would you rather see old physical bookshops closed [TS]

00:46:03   or would you give some money for them still to be printed on paper just for the well finance of that experience. [TS]

00:46:12   Because eventually they'll go away. [TS]

00:46:13   I mean I mean the printed books will go yeah this is this is it this is an interesting question [TS]

00:46:18   but I mean I guess my behavior clearly shows which way it goes I am a total each to bookstores I you know [TS]

00:46:25   when I look around and if I see a book I think I make a note in my i Phone and i will buy it later. [TS]

00:46:31   Now I've turned into that. [TS]

00:46:32   So you know and I I feel I feel conflicted here I don't think I got other bookstore owners listening right now [TS]

00:46:46   and suddenly their hands using my words. [TS]

00:46:51   I don't think that that is terrible that just that just is a thing that is there isn't a value judgement there. [TS]

00:47:01   If you like technology and economics change over time so that certain things are no longer adequately viable [TS]

00:47:11   and I think in the not too distant future the the notion of independent bookstores in particular [TS]

00:47:20   but just bookstores in general. I mean they're they're clearly they're clearly on the way out. [TS]

00:47:26   Yeah I don't think they'll ever be completely gone because I think there will always be people who do like physical [TS]

00:47:34   books [TS]

00:47:34   and what happens is as the number of bookstores diminishes the business necessarily has to go to a smaller number of [TS]

00:47:41   bookstores that that collect this kind of distributed revenue. [TS]

00:47:44   So I think there will always be some but it won't be like I mean one number I was when I was a kid [TS]

00:47:50   and you would go to a bookstore [TS]

00:47:51   and there were bookstores everywhere because that's where you got books so you could expose yourself to the wider world. [TS]

00:47:58   That's just that. That model. The of the way things work just doesn't doesn't exist anymore so sorry. [TS]

00:48:06   Well speaking of books something actually both of us forgot to put in follow up [TS]

00:48:11   and I didn't think you'd forget because I thought you were really looking forward to it was an ad from the last. [TS]

00:48:19   Oh yeah I like look I'm saving myself up on a plate here. I wasn't even going to mention it. [TS]

00:48:24   I thought you know what I was going to let it slide. [TS]

00:48:27   I'm not I'm not the one that I'm happy to I'm happy to discuss that [TS]

00:48:31   and the people mentioned for it to to be worth a note. [TS]

00:48:36   I guess for those who didn't notice in Brady's previous ad for audible which he did very hastily as a favor to his [TS]

00:48:45   friend. C G P K OK sure I was hasty that's true. [TS]

00:48:52   You you mentioned a book the jungle by uptown Sinclair Upton Sinclair [TS]

00:48:59   and I thought that this was this was a kind of the interesting moment because I found this to be hilarious because this [TS]

00:49:10   book must be on every required reading list for almost every high school kid in America. [TS]

00:49:17   And then when you said oh I don't it was especially funny because you're recommending it [TS]

00:49:22   and you know the book is about now [TS]

00:49:24   and I haven't looked a lot into it we should clarify the reason I recommended that book was because of you I had [TS]

00:49:32   contacted us not of you I don't cook listeners US shows this is a You Tube thing isn't it. [TS]

00:49:38   I listen had recommended it because he had been listening to it and the word freebooting was used [TS]

00:49:45   and so is bit of a joke in the ad I said Isn't it funny this book's got free beating it [TS]

00:49:49   and then I said Art I don't personally I can't vouch for the book. [TS]

00:49:53   Basically is what I said because I don't know I don't know but this is what I'm recommending. [TS]

00:49:57   So I wasn't recommending it to kind of to be pretentious and. How do you know. [TS]

00:50:00   Great I AM I was recommending it because of this jokey reason [TS]

00:50:04   and I said I personally don't know the book you found that very funny of course because the book is very famous in some [TS]

00:50:10   circles. Well in most circles. But what are they. [TS]

00:50:16   Yes So this is I just thought it was it was a it was a funny little funny little thing because what I also liked about [TS]

00:50:23   this this moment is and we sort of talk about instant messenger because you want to you want to redo the ad. [TS]

00:50:32   I refused and I [TS]

00:50:34   when I said Do I need to refer to it like is a soap that is such a big problem that I literally do it because I don't [TS]

00:50:39   want to make us look like OK Bad OK but [TS]

00:50:44   when she said once you explained I was I was quite happy for you to use to use the ad I have since been doing a bit of [TS]

00:50:50   research. [TS]

00:50:51   I mentioned I went to a bookstore the other day I asked them if they had that book because I was going to buy if they [TS]

00:50:56   did they did not use them and then I asked all the staff there if they had heard of the book. [TS]

00:51:03   And one had and all the rest of the stuff in the shop had not the room [TS]

00:51:09   and I have asked numerous other people in my you know not no not Americans I've asked numerous Americans have they [TS]

00:51:16   heard of the book and I'm yet to find a friend who had heard of it. [TS]

00:51:21   Well yes that's what I was I was trying to says I think it's it's interesting. [TS]

00:51:26   Some day we'll talk about being ex-pats and living abroad. [TS]

00:51:31   And this is this this was just a little funny moment because yeah I just it made me realize how I thought oh even [TS]

00:51:41   when you've lived abroad forever you still always end up having these kind of cultural assumptions that every once in a [TS]

00:51:49   while just get brushed the wrong way and we were talking and it's a message I realize later. [TS]

00:51:53   Well of course there's no reason anyone in anyone who's not American would read this book. [TS]

00:52:00   Look is particularly related to the horrors of the meat packing industry at the turn of the last century [TS]

00:52:07   and there's I can't conceive of a reason why it would be an anybody else's school curriculum. [TS]

00:52:14   As I said I thought that I just thought that that was that was funny but I didn't think it was it was hilarious [TS]

00:52:19   when I first heard the ad and I was talking to my dad on Father's Day and he did bring it up. [TS]

00:52:28   Did Brady say uptown to Claire did he really not know what the jungle was I mean I definitely didn't know the jungle [TS]

00:52:34   was saying uptown was also sloppiness because the person who tweeted I think got auto corrected. [TS]

00:52:42   So it was actually misspelled in the twit and I just took a tweet and said I recommended this book by this S. [TS]

00:52:47   and I didn't that's pure sloppiness on my behalf because I was you know I should've looked up the book [TS]

00:52:53   and immediately I would have seen how to spell and you were [TS]

00:52:56   and you were under great pressure to do a favor for a friend. [TS]

00:53:01   Very quickly though I may be saying I was under the pressure is maybe I was right in that case there was also a high [TS]

00:53:09   degree of sloppiness I will. [TS]

00:53:12   Probably read the book at some point just now because I'm curious now that good luck with that is it is it is a good [TS]

00:53:18   book I mean if you say it's important book is a good grade. [TS]

00:53:22   I mean is is almost anything on the required reading list in school is a good read [TS]

00:53:27   and I think I think those are a lot of important books not a lot of good books especially [TS]

00:53:35   when you're sixteen years old I mean [TS]

00:53:37   when I was sixteen then one of my required books in a strategy was to kill a mockingbird. [TS]

00:53:41   So there's some pretty some you know did you like that and I was a long time ago. [TS]

00:53:46   Yeah I remember I remember liking it yeah I did like it and it's more being bored. [TS]

00:53:52   That's my recollection of most of the books but I was required to read in high school it was this is really boring. [TS]

00:53:59   This is terribly. Boring where they could not speak. Gosh. So now I'm going out I don't remember anyway. [TS]

00:54:12   I am suitably embarrassed I hadn't heard of the book. I'm sorry what else we got here in the followup. [TS]

00:54:19   You've written something about my typing in the fall. You can have another swipe at me. [TS]

00:54:24   Well I will only swipe at you if you are serving yourself up to be swiped. [TS]

00:54:29   I don't know what if any of these and I had a lag [TS]

00:54:32   and I gave you a hard time at the end of the last one about not understanding human so it's my turn to take a slapping [TS]

00:54:37   the other was that there was a fight you mentioned on the last show that Brady can be used to mean slow [TS]

00:54:45   and somebody in the Reddit comments left a comment that I thought was pure gold. [TS]

00:54:52   Which is that they suggested that hunt and peck typing be renamed Brady typing [TS]

00:54:58   and I thought this was just the greatest suggestion I have ever heard. [TS]

00:55:04   I know we're always pushing words on the show [TS]

00:55:06   and I don't want Brady typing to be a thing behind because all your fans REALLY love you [TS]

00:55:11   and really don't make a thing good of you page about it before the show is over. [TS]

00:55:18   Yes yes there will be excellent ratings. I don't know I was really tickled me. [TS]

00:55:25   The notion of Brady typing in a hunt and peck typing is descriptive. Brady typing is hilarious. [TS]

00:55:32   Well I'm not I'm not going to go with you pushing it but I did say that comment on the read was it was clever. [TS]

00:55:39   I was it was well put together. Thank you to whoever commented that made my day. [TS]

00:55:43   And now let us never speak of it again. [TS]

00:55:46   What was the what was the fallout from my paper in the last episode about this humbled [TS]

00:55:52   and honored thing did you did you think any more about this. Joe Yeah yeah yeah. So so I thought about this a lot. [TS]

00:56:00   And should we give any context for our legion of new listeners who have just changed in for the first time to have the [TS]

00:56:06   Internet. Yes you want to give them the back. You're better at this than I am. [TS]

00:56:10   You very quickly my paper cut last week that annoys me is [TS]

00:56:14   when people who are saying something that could be perhaps describe just boastful will say that they were humbled by [TS]

00:56:22   something too low if I was to say I want to Nobel Prize. [TS]

00:56:26   I would then say I won the Nobel Prize yesterday and I must say I found it a humbling experience [TS]

00:56:32   and it kind of I think it puts a false modesty on things [TS]

00:56:36   and I don't think it's a proper use of the word humble Yes So I was going to say as I was thinking about this bunch [TS]

00:56:44   and we had we happen to independently hit on the same thing you sent me something minutes after I had added it to the [TS]

00:56:51   the show notes for us which is. I think the word These people should be using is honored. [TS]

00:56:59   You feel honored to be the receiver of something [TS]

00:57:05   or you're late last week I was trying to imagine you're standing in a in a soccer stadium [TS]

00:57:10   and all these people are cheering you and you're reaching for a word and I can see why people reach for humbled [TS]

00:57:17   but I think the word really should be honored. I don't I don't agree with you on this. [TS]

00:57:23   Rila I agree with you that that is a correct word to use and the sentence makes sense [TS]

00:57:29   when that word is used by folks who agreed with me. None not that I say I agree with. [TS]

00:57:34   That's that would be a correct thing to say and if someone said that and many people do say that [TS]

00:57:38   and I'm not just passes I mean I think it's good of you to say but I think [TS]

00:57:42   when people say humbled Maybe I'm being too hard on them [TS]

00:57:47   but I think they are trying to I think they're trying to cover them cover their back a bit [TS]

00:57:53   and not want to sound like they're boasting so I think they are saying humbled to it. [TS]

00:58:01   To cancel out the post where as if you said you are not you know canceling out the poster just because being polite [TS]

00:58:07   or not but that's just dumb because in all this [TS]

00:58:11   and shows that that where we are talking about there are scenarios in which it's impossible to not recognize your [TS]

00:58:21   achievement. We're talking about sportsmen Nobel Prize winners. [TS]

00:58:26   Yet there was a guy there was a guy actually the day after the podcast went out they the night Woods were announced for [TS]

00:58:32   the June the June on us here in the U.K. [TS]

00:58:35   and One guy got knighted very deservedly I'm sure [TS]

00:58:39   and he put out a tweet saying I am I am humbled to have her say it's not good that you should be honored honored to [TS]

00:58:46   receive this night. [TS]

00:58:47   Yeah I agree that's a correct word [TS]

00:58:48   but I think maybe in some cases it is just a mangling of the language in a mistake [TS]

00:58:53   but I think sometimes people are saying it in a in a kind of folks mostly Maybe I'm wrong [TS]

00:58:59   and I'm being too judgmental if it is false modesty I mean I don't go along with that you should be. [TS]

00:59:09   You should use the word honored False False False modesty is it's no good. [TS]

00:59:14   It's like it's like the humble brag that it's the same kind of thing it's worse than just saying nothing. [TS]

00:59:23   I think of a good example will brag up top of my head but I don't know what you mean by that [TS]

00:59:29   but you know what I know now I have to look OK this is humble brags incessantly from the jungle [TS]

00:59:34   or something I'm unfamiliar with. Now though I am Sinclair and he's clever use of words. [TS]

00:59:44   Now let's OK so that's as good an urban dictionary there is good at that humble brag subtly letting others know how [TS]

00:59:55   fantastic your life is while undercutting it with a bit of self effacing. You Martin give it what's an example. [TS]

01:00:03   Example on an urban dictionary is. [TS]

01:00:08   I just ate my fifteenth piece of fried chocolate while flying first class if I don't stop this they're going to cancel [TS]

01:00:15   my modeling contract L.O.L. That's not like that's a brag. Yeah. [TS]

01:00:25   So I think I think using using humbled in a situation where you should be using on it is is like a humble brag. [TS]

01:00:33   Yeah of course that's exactly what it is that others are and they are helping with humble innit. Now that's good. [TS]

01:00:42   If anyone wants to put their best possible humble brag into the B.S. That would amuse me incredibly. [TS]

01:00:48   Let's have a let's have a let's have a humble brag. Thread of their. [TS]

01:00:54   Hello Internet is also sponsored by audible dot com the leading provider of spoken audio information [TS]

01:00:59   and entertainment to listen to audio books whenever and wherever you want. [TS]

01:01:03   Here in the audible section of the podcast I get to recommend to you a book that you should check out. [TS]

01:01:07   And I recently just finished reading. Trust me I'm lying by Ryan Holiday which I highly recommend. [TS]

01:01:13   It touches on a topic which is near and dear to my heart which is how terrible the news media is. [TS]

01:01:18   And unlike some other books we've discussed before Ryan holiday's book comes out of from a very different perspective [TS]

01:01:24   because it's basically his job to manipulate the media on behalf of his clients. [TS]

01:01:31   And he's a very interesting guy aged twenty one [TS]

01:01:34   when I didn't know anything about the whole wide world he was already in charge of marketing at American Apparel. [TS]

01:01:40   So it's a really great insider look at how from a company's perspective [TS]

01:01:45   or how from an individual's perspective the news media has these particular rules [TS]

01:01:50   and scripts that they want to follow and if you know how they work you can manipulate the media to your own ends [TS]

01:01:57   and he starts mainly by talking about just. Getting ads for American Apparel covered without having to pay for them. [TS]

01:02:04   But it does. Transition up into things like how do you sell a war through the news media. [TS]

01:02:09   So I really really recommend it. [TS]

01:02:11   It's Trust me I'm lying by Ryan Holiday [TS]

01:02:14   and you can find it on a bill dot com So if you want to listen to it audible has it with over one hundred fifty [TS]

01:02:20   thousand titles and virtually every genre you're going to find what you're looking for [TS]

01:02:24   and you can listen to a free audio book like trust me I'm lying [TS]

01:02:28   and get a thirty day free trial by signing up today at Audible dot com slash hello internet. [TS]

01:02:35   And remember that Slash hello internet is the part that gives you a free trial [TS]

01:02:39   and tells audible that you came from our show which helped keep the show free to listen to. [TS]

01:02:44   So again that's audible dot com slash hello internet to get your free book. [TS]

01:02:49   And thanks to audible for supporting the show. [TS]

01:02:53   The one thing one last thing I wanted to I wanted to mention and I don't really know if it counts as follow up [TS]

01:03:00   or catch up or what it what it carries us I think this is the show now. [TS]

01:03:03   We were doing this we were doing this for an hour. Yeah the pickle. [TS]

01:03:12   I want to kind of I want to sort of I guess I'm kind of advertising something [TS]

01:03:18   but it's something that you have got a humble brag. No I'm not going to humble brag. [TS]

01:03:25   Have you a friend of ours who we've met numerous times. [TS]

01:03:30   Lowe you can small easy [TS]

01:03:32   and he is he works at TED Ed who make the best educational videos for anyone who has never had bit of a side project on [TS]

01:03:41   the go which he launched just recently and I don't know if you've come across [TS]

01:03:45   or not because no one says Logan is such a humble guy. [TS]

01:03:48   Well yeah he probably hasn't he probably hasn't spoken to you about it yet [TS]

01:03:54   but I I I knew about it because we talked about it a lot when I saw him recently say it's cold. Call me Ishmael. [TS]

01:04:02   So will it be in the book same going as well so it's very appropriate for this episode. [TS]

01:04:06   He's on his Web site called Call me Ishmael will call me Israel dot com [TS]

01:04:12   or I think he's got the dot com It should be you can have a look. [TS]

01:04:17   It's a really clever idea and I'll I'll I'll try to explain in a nutshell. [TS]

01:04:22   Basically he set up a phone number that you cannot ring you can ring and leave an answer phone message [TS]

01:04:28   and the message you're supposed to leave is I would say a review but it's just a short discussion [TS]

01:04:34   or a short little talk that you give about a book you really love. [TS]

01:04:39   For whatever reason it may have changed your life [TS]

01:04:41   or affected you in some way I always have something to say about that book and then he didn't take these recordings [TS]

01:04:46   and transcribed them and at the moment having posters little You Tube videos [TS]

01:04:52   but it's really interesting it is hearing anonymous people who hold up this voice mail [TS]

01:04:56   and leave a message at that book and they're very very captivating is a very clever idea. [TS]

01:05:01   He's executed it very nicely and in every different way on the Web site in the videos and that looks great. [TS]

01:05:06   Yeah it got after it got off to a a modest but nice stop. [TS]

01:05:11   I gave a bit of a shout out on Twitter which Slocum was really grateful for and I felt like I was doing my bit [TS]

01:05:17   and making no impact whatsoever. [TS]

01:05:19   John Graeme then twenty to the poor old Logan I think got three hundred messages in five minutes. [TS]

01:05:27   Well John has seven hundred million followers yet whether you know them [TS]

01:05:32   or many of whom have a great interest in books so I will say it was a very it was a perfect storm [TS]

01:05:38   but any success that it does have or is having is well deserved and Logan's top guy he's had a good idea. [TS]

01:05:45   Call me Ishmael. Google it check it out. [TS]

01:05:48   You should check it out because I think you'll like it and it's theirs and I just have one with the sound down now [TS]

01:05:57   but it looks so it's. One was actually the Fault in Our Stars by John Green. [TS]

01:06:02   Yeah it's being typed on screen as the person that was that was that's just a visual device I think he had a few [TS]

01:06:09   different visual devices he was playing with just so that if you're going to put these on those You Tube videos right [TS]

01:06:14   there already are recordings you need something on the screen. [TS]

01:06:17   Yes I mean that's not massively relevant to but it just makes it it does make it a bit easier to listen to them [TS]

01:06:23   and watch so I think it works well but well worth a look so check it out I'm sure grandpa link in the notes and [TS]

01:06:32   and well done I can smack that is actually a much more real and this is it's good guy [TS]

01:06:40   but we're not going to stop the whole pod curtain sit here and watch it for the next day I was looking at the thing. [TS]

01:06:45   You're right it is captivating. It's this reminds this reminds this I don't know it's very. [TS]

01:06:55   I don't know it's almost very Radio Lab in a way where you have had people call in and they do. [TS]

01:07:00   Yeah the credits and it has a particular field to it. Yeah this is very interesting this is very interesting. [TS]

01:07:07   So well done Logan are people should definitely check it out. [TS]

01:07:10   Yeah OK I have to stop watch now though I didn't really have to Vinny. Yes I will put that put that in the show notes. [TS]

01:07:18   People should have a look like if we got Kami smelled a common kind of unease. [TS]

01:07:22   It's I think I think that's his favorite book is maybe Dick and. [TS]

01:07:29   There's been a lot of planning going into this he hasn't just done this on a whim. [TS]

01:07:32   He's like you know he's put into it and done a lot of the work and the idea has evolved a lot over time [TS]

01:07:38   and yeah fascination talked about it sometimes very fast anyway. [TS]

01:07:43   Spend time talking to him about it and I mean ever read or never read Moby Dick [TS]

01:07:48   but I have watched a lot of Star Trek The Next Generation so I don't know if that that fully counts but I see. [TS]

01:08:01   If you have not watched a lot of Star Trek. [TS]

01:08:02   I got really into Star Trek Next Generation for iron I went through a period where the period [TS]

01:08:09   when I got really into them was found I guess I wasn't I wasn't I entered the what the one that really gripped me for [TS]

01:08:16   some reason and don't judge me for this was Voyager. Just I think I'll just do the timing. [TS]

01:08:23   I just happen to have a summer where I had a few weeks off work when they were all out in the video shop [TS]

01:08:28   and I had to go and hire them on V.H.S. [TS]

01:08:30   and They've got three episodes and watch them [TS]

01:08:32   or not watch like I go to the video shot multiple times in the day thinking I'll just watch two [TS]

01:08:37   or three years before the time of box sets. [TS]

01:08:40   I mean you go to the video shot the video store to it [TS]

01:08:44   and know you know you've been you rent them from the video you had written [TS]

01:08:47   and then take them back like a few hours later and read the next one so I was mowing through them. [TS]

01:08:55   I Well here's the thing I will not judge you for Voyager I cannot judge you for Voyager at all because I actually [TS]

01:09:02   really quite like Voyager as well and I know that if you like Star Trek you're not supposed to like Voyager. [TS]

01:09:08   Yeah [TS]

01:09:09   but I think it's also just because the age that I was his voice Voyager because I remember watching next generation on [TS]

01:09:17   T.V. [TS]

01:09:17   when I was a kid but I was I was a younger kid then and I think what Voyager was on at the tail end of [TS]

01:09:24   when I was in high school. And I had my best friend high school and his his family were big Trekkies. [TS]

01:09:34   I've never been a huge Trekkie but I feel like I've always been surrounded by turkeys like my wife is a big Trekkie [TS]

01:09:40   and I always ended up watching Voyager episodes with his family when I was in high school and so I really like them [TS]

01:09:48   and yes I think the first well I've ended up I think I've watched how many times have I gone through Voyager with my [TS]

01:09:56   wife I think we've gone through it fully now two or three. [TS]

01:10:01   Because she she really likes them [TS]

01:10:03   but we do we do have to skip some of the earlier seasons because it is a little bit rough when it starts out. [TS]

01:10:09   But yeah I like Voyager I think Voyager is fun and I think I think Kate Mulgrew does an amazing job as Janeway [TS]

01:10:17   and I really like her as a captain I know again people people criticize Voyager [TS]

01:10:22   but I think she pulls off a really good job. Although you know some too. [TS]

01:10:29   I always find myself with Star Trek getting very very frustrated with the things that I want them to do that they don't [TS]

01:10:34   do with a lack of consistency consistency with shows but still they're fun and I like Voyager. [TS]

01:10:40   Even if even if it is a little a little silly and a little low on the totem pole as far as techie people go [TS]

01:10:46   but I hear there's something we should have discussed near the start and so it's too late now. [TS]

01:10:52   Yeah well we kind of got a bit distracted. [TS]

01:10:56   I feel like home I bring it up now you can chop it or you can leave it [TS]

01:11:01   and there's no rule against bringing it up bringing it up at a later day anyway [TS]

01:11:06   but we have a we haven't really explains to people and it's gotten a bit more complicated now. [TS]

01:11:11   What's happening with the hello internet You Tube channel. [TS]

01:11:14   Oh because right because some people I think haven't quite grasped that the podcasts are going up on the You Tube [TS]

01:11:23   channel with stunning H.D. Visuals they are behind. [TS]

01:11:29   They're like a pet a season behind basically so that [TS]

01:11:32   when a new one goes up there it's usually a new one is going up in real time so I just want to say that I want people [TS]

01:11:40   people should realize that that I kind of sort of said maybe we should have a broadcast day on there or something [TS]

01:11:45   but that probably would create a lot of headaches anyway so we haven't done that. [TS]

01:11:50   But people should realize that's behind if I want to hear them. [TS]

01:11:53   But up to date stuff talking about what's happening in our lives now as opposed to in our lives a couple of months ago. [TS]

01:12:00   They should be listening so you are you are talking now for the people who are listening to you too. [TS]

01:12:06   I just realize what you're doing I think. [TS]

01:12:10   Well right now but of course this is maybe two months in the future from when we're recording it right now. [TS]

01:12:18   Yeah and when you do your pod cast listen there are listening to it right now [TS]

01:12:25   and the only good thing that you're incapable of months in the future as well in which case you're also behind [TS]

01:12:30   and maybe maybe you're listening to this is a podcast. [TS]

01:12:33   So far into the future that this is already gone and you cheat on your behind that even so it does get messy. [TS]

01:12:40   The vote so so so far in the future that we're both dead. [TS]

01:12:46   If you think I'm going to go after after we're both gone you know everything about that. [TS]

01:12:51   That's creepy you know but it happened all those number files after year after year gone either. [TS]

01:12:57   I mean this already happening to me I have had people feature in my videos are no longer alive a few here [TS]

01:13:04   and I see people in this you know that is there is there is an interesting thing. [TS]

01:13:12   But the thing that's complicating the You Tube thing as well is this new development which we did it was the last [TS]

01:13:18   podcast and I think is a good idea but it is confusing matters even more. [TS]

01:13:23   I will I will I will accept full blame for the confusion over the situation. So so what. [TS]

01:13:30   So what we're doing is sometimes if there's something in the i Tunes i Pod cast that we decide to cut gray snipping [TS]

01:13:40   those things out but will upload it to the You Tube channel so you can listen to it kind of like as a D.V.D. [TS]

01:13:46   Extra or you know this pit got cut out but you can still listen to it. [TS]

01:13:49   But they're going on the You Tube channel in real time. [TS]

01:13:53   So I suddenly just this snippet will appear on the You Tube channel in sync with a new release here on i Tunes and. [TS]

01:14:00   If you get the idea. [TS]

01:14:01   Yes yes that is that is the basic basically [TS]

01:14:05   and it's only happening because there's no there's no other place to put these little things I don't know how often [TS]

01:14:11   will do it. [TS]

01:14:11   But [TS]

01:14:12   but for for those who are who have just listen to the podcast who who haven't subscribed on You Tube We put a little section [TS]

01:14:19   that was cut out of the last one where we talked for ten minutes about W W D C [TS]

01:14:23   and we cut it out because the last podcast was already I think was over two hours in the end it was just really long [TS]

01:14:31   and I was looking for a couple places to cut it cut it down [TS]

01:14:33   and that section that's actually was one of the things where lots of people probably weren't that interested [TS]

01:14:40   but the people who would be interested I know would still want to hear it [TS]

01:14:43   and so I thought OK I have a ten minute thing where where should I put it [TS]

01:14:46   and I put it up on You Tube because there isn't anywhere else to put it. [TS]

01:14:50   We don't I don't want to put in the regular podcast feed because then that defeats the whole purpose of cutting it out [TS]

01:14:55   in the first place. [TS]

01:14:56   So it has to go somewhere [TS]

01:14:57   and so yes if you I guess if the problem is like if if you want the full hello internet experience you would need to be [TS]

01:15:04   subscribed to both the You Tube channel and the podcast because the little extras will go up on You Tube. [TS]

01:15:12   Yeah and the current up to date version of the podcast will always be the audio version [TS]

01:15:19   and the You Tube video version will always be a little bit behind the audio portion so that that's the way it's going [TS]

01:15:25   to be. [TS]

01:15:27   OK I don't know if that's a promise [TS]

01:15:30   or if it was me that a nuclear war I was talking the worst that a male you may do a cut that out [TS]

01:15:35   and make an extra be on the You Tube channel. Yes that would be the most unhelpful way to possibly do it. [TS]

01:15:41   If you're listening to this is an extra on the You Tube channel right now you know what happened [TS]

01:15:46   when our son so those of you who are still listening and I'm imagining there are many of you. [TS]

01:15:53   Let's talk about breaking news the breaking news we should talk about. Well actually. [TS]

01:16:00   We should do a paper you put on you put on like a series Brady voice all of us are in many senses serious let's do [TS]

01:16:06   let's do let's to praise paper for the wake. [TS]

01:16:09   OK but I only want to do a pre flea [TS]

01:16:11   and I want to use as an excuse to just generally talk about the World Cup of football or soccer or whatever. [TS]

01:16:18   Don't get angry for calling it soccer I grew up in a straight A calling a sucker I now live in England [TS]

01:16:23   and call the football soccer history I don't know. [TS]

01:16:25   Yes because we go straight in rows football that's football but you've got you've got you know N.F.L. Football. [TS]

01:16:32   We've got our heroes Yeah so I grew up calling it sucka. [TS]

01:16:35   I don't I never call suckin air in general conversation but [TS]

01:16:38   when I switch into international mode I'll be calling it suckers Oh yeah I said so. [TS]

01:16:45   It's funny I've kind of when I talk to Americans I don't call a sucker [TS]

01:16:50   but I would never normally call a soccer make of that what you were. [TS]

01:16:54   I'll start with my pipe just because I'll tell you what it is. And very often applies to football soccer. [TS]

01:17:04   I get very annoyed when some former player or someone who was formally involved in the game and no longer is [TS]

01:17:12   and then now just a commentator. Decide to makes to pass on opinion about the current game. [TS]

01:17:19   You know I think Billy blokes is a rubbish coaching should be sacked or I think so and so is a terrible player [TS]

01:17:25   or I think Brasil is very good and they will win the World Cup They take some judgement. [TS]

01:17:31   Fair enough there are there today that the news organizations sport Web sites on newspapers report that as a [TS]

01:17:40   significant piece of news. [TS]

01:17:42   So the top story in a newspaper [TS]

01:17:46   or a sports website will be Brazil good enough to win the World Cup says C G P gray right. [TS]

01:17:53   Someone who's not involved in the decision making of the team cannot affect. [TS]

01:18:00   Results in any way or the selection of the tame they just they just an outsider. [TS]

01:18:05   They have an opinion [TS]

01:18:06   and this gets a latch onto as like a significant news story because sport has this problem of not having many news [TS]

01:18:13   stories into the game day that they have seven days of news cycle to fade so that kind of fades if things are so far [TS]

01:18:22   away [TS]

01:18:23   and you have all these news reports coming out from Mr No Mr Mr whatever you know some form of play I think this annoys [TS]

01:18:31   me no end and it doesn't happen as much in other than I was thinking about like analogies [TS]

01:18:38   and where this happens elsewhere and you know it's meekly [TS]

01:18:41   but the places where it happens elsewhere it's almost kind of justified because it has to reach such a level of [TS]

01:18:47   importance that you can't ignore luck like if a former U.S. [TS]

01:18:52   President says some something judgemental that tends to get reported on. But you know that's fair enough. [TS]

01:19:00   You know that's a former president. [TS]

01:19:03   Even then I sort of question whether the opinion of a former president is that important. [TS]

01:19:08   You know you know peace in Ireland is very important says Bill Clinton Well you know OK you had your time. [TS]

01:19:18   So anyway that annoys me. [TS]

01:19:20   People who follow sports journalism as closely as me will either be equally annoyed or disagree. [TS]

01:19:27   I'm putting that out there as my paper cup. I understand you won't have much to say about it. [TS]

01:19:36   Well I don't feel obliged to say anything about it. This is what I want to talk this over. [TS]

01:19:44   So no [TS]

01:19:44   and I just assume this is happen with your paper before which is I have this moment of understand what what the problem [TS]

01:19:54   is I don't I don't even get what you're complaining about my problem is. [TS]

01:20:00   We might come to this later when I was like I know my mom is no news being reported as news. [TS]

01:20:04   Yeah but I mean that's all the news all the news is not news to you know to a first approximation all news is non news. [TS]

01:20:12   Nova sport this the world of sport and football [TS]

01:20:15   and soccer particularly in this country is very guilty of it because they have a particular they have a paucity of news [TS]

01:20:22   during the week that they have to fill all the space just like newspapers. [TS]

01:20:27   Yeah but they can they can shop around elsewhere to try and find their stories. [TS]

01:20:32   Whereas if you're just reporting on this one particular sport you can then think OK there's no story about there's no [TS]

01:20:41   big injury or no big result today that we can report on so let's go [TS]

01:20:44   and report on this plane crash that happened in Brazil. [TS]

01:20:47   You can't do that because that's because that doesn't belong in the football pages it's not on your beat. [TS]

01:20:52   So they have to find something within their you know bait [TS]

01:20:55   and so what they do is they just feed on themselves they do all the time on radio to say that OK you know what no I [TS]

01:21:01   went into the set I was into the other sports journalists about what I think's going to happen on the weekend. [TS]

01:21:06   But isn't I mean I'm not a sports person so I don't understand but isn't. [TS]

01:21:11   Isn't the whole fun for people who like sports. Talking about what they think is going to happen. [TS]

01:21:17   I mean isn't isn't that isn't the talking about it the enjoying. [TS]

01:21:21   There is a place for punditry and commentary and discussion [TS]

01:21:25   and while some people get sick of it I appreciate that it exists [TS]

01:21:29   but what happens is this these kind of opinions sometimes get too much emphasis [TS]

01:21:34   and get dressed up as news because there is no news. I'm just sad and annoys me. [TS]

01:21:41   It's playing on i Phone five and I just I don't I just don't get it. [TS]

01:21:49   As we speak at the moment the World Cup of soccer is being completely contested. [TS]

01:21:56   We've watched half a game together in the pub the other day. We did that was it was on while I was watching it. [TS]

01:22:02   You went thing you weren't paying too much attention to I wasn't paying it has to do it until you came in. [TS]

01:22:08   Yeah you don't even know it was on I was like oh I looked up the score and oh my God that's amazing [TS]

01:22:12   and you can even know it was there. [TS]

01:22:14   Now like I was doing that was a doing I think it was going to my flash cards on the i Pad and i was waiting for you. [TS]

01:22:21   But then when you came and then we watched the game together [TS]

01:22:24   and the team that I was voting for the Netherlands roundly crushed your team Australia well they can round it crush [TS]

01:22:33   and straight I mean that performance by straight into that without a trainer and this is the point. [TS]

01:22:41   Do you know what has made me think and I sometimes think this about about my wife and I think about you today. [TS]

01:22:49   Oh I envy you not caring about sport. [TS]

01:22:57   Like I look at how much freedom that gives you [TS]

01:23:01   and I wish I could not care for the way that you don't care about sport just unlucky. [TS]

01:23:08   Just as I wish I could not care about my kindle the way you don't care about your kids. [TS]

01:23:14   But like but like sport is a huge tax on time because you know you have to watch all these games [TS]

01:23:20   and read so much about it [TS]

01:23:21   and it's so emotional you know you'd have to go on like you for the problem that's what I say in the way we have to. [TS]

01:23:28   This makes sense now this makes sense why your paper cut is about the non-news because you feel like you have to read [TS]

01:23:34   these stories [TS]

01:23:35   and you're getting frustrated by the fact that there's nothing actually in those stories because you know you're [TS]

01:23:40   compelled to check up on the sports news it's more it's more like I want there to be a good story instead of the [TS]

01:23:45   non-story and being served up. [TS]

01:23:47   Right right or wrong or what I want I want better information I don't want someone's opinion. So yeah that's it. [TS]

01:23:54   But yeah I do I envy you going through a world where you don't care about the sport. [TS]

01:24:00   Some native checks goes and you know I mean spoke is my great pleasure [TS]

01:24:06   and I laugh at how much time you spend playing games. [TS]

01:24:09   Yeah I mean is this is that I mean I think it's I think there's a. [TS]

01:24:15   They are going to be careful about is that there's a kind of nerd slash geek tendency to feel bits appear you're for [TS]

01:24:21   not following sports I don't feel that at all it's just people are interested in what they're interested in like Oh I'm [TS]

01:24:30   not watching sports I'm busy doing amazing things. Now I will waste a whole afternoon on just video games. [TS]

01:24:39   So it's I don't people are just interested in what they're interested in. So yeah I definitely don't. [TS]

01:24:46   I have my own huge time sinks as well. So everybody has that I mean that's a part of life. Aside from the Olympics. [TS]

01:24:53   I mean obviously the World Cup is the biggest sporting event in the world. [TS]

01:24:58   Does it affect you know that it's happening into your sphere of consciousness. [TS]

01:25:06   Honest to God I didn't know it was the World Cup until the Google logo told me it was the World Cup. [TS]

01:25:12   OK I think I think you've asked him a question give. [TS]

01:25:15   But this is this is also just you know we sort of touched on that before and actually you touched on it earlier today. [TS]

01:25:21   It's funny little things like your Twitter feed can really affect what you're aware of [TS]

01:25:24   and it just just so happens that it seems like the people I follow don't mention the World Cup [TS]

01:25:32   or don't mention sports very often although I just really well actually I just rose every once in a while. [TS]

01:25:39   I follow John Green on Twitter and he he will mention something sports related [TS]

01:25:44   but he has some separate Twitter account that he uses to talk about sports. [TS]

01:25:50   Wish Maybe I should do for Adobe to see when that happens but so yeah it just depends on your world. [TS]

01:25:57   Or like you know when I go to read it I don't have. [TS]

01:26:00   Many sports related subscriptions on Reddit But if you're a sports fan to tons of sports stuff you know the things that [TS]

01:26:07   I I happen to follow just they they don't report on that kind of stuff [TS]

01:26:14   but this is also just a side effect of because I don't follow. I don't watch the news in general. [TS]

01:26:20   I also just don't get updates on world events in the same way like this World Cup is a world event [TS]

01:26:27   and hugely important to millions of people [TS]

01:26:31   but it just didn't cross my radar because of the way I happen to consume media and then [TS]

01:26:34   when I do you think you know where it's being played well. [TS]

01:26:39   Well I mean if you don't remember but I asked if I said this is bad [TS]

01:26:45   but I asked if all the games were taking place in the same CIA you did yeah and then I asked where where wives [TS]

01:26:52   and so you had to tell me like a child yes they're all in the same place and they're in Brazil [TS]

01:26:59   and then on the same city but they're in the same country. It's not always just in one country. [TS]

01:27:03   Sometimes they spread it to a couple but generally it's one country. [TS]

01:27:07   And I do have to say we watched we watched the game [TS]

01:27:10   and as far as sports go for watching I think soccer is much more interesting to watch than most sports at the very [TS]

01:27:16   bottom of that list of course is American football which is the most boring thing in the whole wide world to watch [TS]

01:27:20   because you're not watching anything happen. [TS]

01:27:24   But no soccer is much more interesting [TS]

01:27:25   and like we said I think that the the low scoring is interesting it makes it much more kind of nail biting [TS]

01:27:32   and much more dramatic. [TS]

01:27:34   So I'm happy to watch a game especially if there's a team that you can possibly support which you know Americans that [TS]

01:27:41   love to tell you oh I'm a quarter this there are many fatter I'm half this. [TS]

01:27:45   So if I feel like the World Cup There's almost always some team I can arbitrarily align myself with through some kind [TS]

01:27:50   of family connection you know yeah and I'm like [TS]

01:27:53   when we were watching how I can support I can support the Netherlands now tomorrow I can support England the day after [TS]

01:27:59   I can support Iran. [TS]

01:28:01   Some of the pick from so where you can spot because they're not there but you can have England and other not [TS]

01:28:06   and let them know they are rarely there but they are very powerful and that would help Ireland. [TS]

01:28:13   C'mon I gotta root for you. [TS]

01:28:16   So this will lead us on to sort of the something we were going to talk about my phone had run out of power as it always [TS]

01:28:27   does when I was with you watching the football. [TS]

01:28:29   Though I was kind of cut off from the world straight after I left you I got the train home and plugged in my phone [TS]

01:28:37   and had all sorts of stuff going on the e-mail and this is because lo [TS]

01:28:44   and behold one of my videos went reasonably viral. [TS]

01:28:51   Don't be modest I look today with over two million Your most recent Yeah I mean I think it's about it's about two point [TS]

01:28:57   seven million after that so I mean so it's had about this had about two [TS]

01:29:01   and a half million views in a diner that's not reasonably viral that's incredibly viral. [TS]

01:29:06   Yes that's I mean for me it's for me it's amazing I mean for Michael Stevens of a source that's probably a [TS]

01:29:12   disappointing Saturday morning. Everything is relative. But yes for me it's good. [TS]

01:29:19   So anyway and and other now I don't want to come across as like a humble brag [TS]

01:29:24   or anything because I want to talk about some of the things that go wrong when when the new video goes viral. [TS]

01:29:30   But I'm not humble bragging I'm really pleased very lucky and you know it's good when lots of people watch a video. [TS]

01:29:37   So I'm I'm glad that's happening. [TS]

01:29:40   Video Yeah it's a video about cutting cakes into places I won't even bother bother with what what it's about. [TS]

01:29:46   Others say it is a more efficient way to cut a cake [TS]

01:29:50   and link it in the descriptions of people who take a look at it it's very good I like it. [TS]

01:29:55   Thank you so but it is it is it really. [TS]

01:30:00   An experience [TS]

01:30:00   and I mean you've had you've also had You've probably had quite a bit more experience with many of the of what happens [TS]

01:30:06   when these videos go viral. It can be very interesting and busy period because a lot of things happen very quickly. [TS]

01:30:15   Yeah yeah the main thing I actually ask and ask if this happens to a lot the main problem for me [TS]

01:30:22   or the main the main thing that happens for me is other media organizations wanting to use the video in particular [TS]

01:30:31   television this particular one has been used by I was on the N.B.C. Today Show A.B.C. Morning show C.N.N. [TS]

01:30:38   Wanted to use and I was on T.V. All around the world do you do you have with you when you're videos go viral. [TS]

01:30:46   Do you have as much interest from mainstream television. I would've thought not. [TS]

01:30:52   Because your videos are all animated and they seem more interested in using humans in real footage unnormal taytay. [TS]

01:31:00   Yes I think that I think that's exactly the case I do sometimes get requests from real T.V. [TS]

01:31:07   To use a video but I think much much less than yours [TS]

01:31:10   and I was going to say that's my suspicion is the exact same thing that an animation just does not translate as well on [TS]

01:31:17   on the on T.V. [TS]

01:31:18   Vs as it does on the Internet whereas I get if I have a viral success I get a lot of requests from online media of [TS]

01:31:28   various kinds. Yeah yeah and I think that includes usually by some of the newspapers but no not not so much actual T.V. [TS]

01:31:37   They like humans I think is the way that works. [TS]

01:31:40   Yeah yeah so so I had a lot of that [TS]

01:31:43   and that was interesting the way I found that tended to work was I was getting all these videos from like these T.V. [TS]

01:31:50   Networks saying can we use your video and because I hadn't been online for a few hours or even touched an arrow today. [TS]

01:32:00   In almost all cases they had already used it. [TS]

01:32:02   Yes So that's that's what happened most of these I didn't even reply to and I've just used the video. [TS]

01:32:11   Obviously this has been a little bit extra interesting because of the podcast [TS]

01:32:15   and all the talk we've done about freebooting on the jacking or whatever you want to call it. [TS]

01:32:20   This is taking of material as opposed to embedding the video. [TS]

01:32:25   This did show me that whatever the right word for it is always free voting because I want to. [TS]

01:32:31   People have not understood what what Freeview to all of you checking is because a lot of people were sending me [TS]

01:32:38   messages saying Brady you know Mashable Google whatever have fried your video right. [TS]

01:32:46   And I was like oh my goodness those dirty jokes and I'll quickly go to the Web site to see what was going on [TS]

01:32:53   and in fact I had just invented the running shoe video on their page and written a bit about it. Things like that. [TS]

01:33:00   So that is not free preaching that is in fact doing us a favor in many ways that is how a video goes viral. [TS]

01:33:07   Yes And to be to because I think this is a this is a really interesting symbiotic relationship between sites like Digg [TS]

01:33:15   and content creators because if you think about it from Dick's perspective they need stuff to put on the front page [TS]

01:33:23   and so they want to have interesting video so a video like your cake video comes along [TS]

01:33:28   and that is what Digg feeds on all day. [TS]

01:33:32   Yeah and of course if people look at it on Dig dig has advertisements around the video. [TS]

01:33:40   But that seems that always seems to me totally reasonable as long as they are embedding the original You Tube video so [TS]

01:33:47   that when people watch it it still counts as a view for you and I think you have the pop up enabled which I don't [TS]

01:33:54   but you add will still show up on the bottom third of your video. So you still get. Some advertising revenue from that. [TS]

01:34:02   But even for someone like me who doesn't have those pop up ads so if if Digg embeds my video I don't make any money if [TS]

01:34:07   people watch it on Digg Dupree roles not play on in better videos. [TS]

01:34:11   As of now no pre roll do not play on embedded videos [TS]

01:34:15   but you can always just to be clear here for for all content creators. [TS]

01:34:20   There is the option to disallow embedding if I wanted to I could say no people have to watch my video on youtube [TS]

01:34:27   but I think that that relationship between content filters and content creators is a nice symbiotic one with videos. [TS]

01:34:38   When everybody works together [TS]

01:34:40   and I feel like I'm happy to to link to stuff that's on other popular Web sites if people watch it there because like [TS]

01:34:46   everybody wins I really like situations where everybody wins and everybody's on the same page. [TS]

01:34:51   Well that said it seems to me some of the sites have found a new way to free vote which can undermine the content [TS]

01:35:01   creators without appearing to undermine the content creators [TS]

01:35:04   and that is to say are saying this in a few cases they will. [TS]

01:35:10   I create an article about whatever the topic is that she's the cake is an example. [TS]

01:35:14   Embed the video probably down low you know of course but how will these things happen. [TS]

01:35:19   Embed the video maybe even link to the video on its You Tube page so they appear to have done the right thing [TS]

01:35:27   but then they could use so many pictures since stills from the video [TS]

01:35:33   or the new thing is creating a gif of an animated gif of the crucial shot so there is no longer any reason to even [TS]

01:35:41   watch the video. [TS]

01:35:42   They would just give the whole punchline in the game away [TS]

01:35:45   and that's why a lot of them doing so in the case of the skate video obviously the the essence is to show where [TS]

01:35:50   and how you make these cuts and why you do it for whatever reason [TS]

01:35:55   and so a lot of people are just making an animated gifs of those crucial cuts. [TS]

01:36:00   I'm putting that above the above the three D. [TS]

01:36:03   So even though they're embedding it in the can say look what a great internet citizen we are they still they still [TS]

01:36:10   undercutting him in an unfair way [TS]

01:36:12   and I'm not I'm not complaining about it that much because this video wouldn't have got this you know these millions of [TS]

01:36:17   views if it wasn't for all these people doing it and and all of this attention and free voting and theft by T.V. [TS]

01:36:25   Newspapers is comes with the VI relatively So you know it's sort of a it's you know this is a symptom is a cause is a [TS]

01:36:35   bit of both. [TS]

01:36:36   So I'm not going to get too high and mighty about it [TS]

01:36:38   but I love a lot of these things have come up in interesting ways you know as I was just trying to find [TS]

01:36:45   and I just love my quick Google uses. [TS]

01:36:50   Not popping up straight away but we talked about it in the copyright video [TS]

01:36:54   or the i Pod cast that we originally did that in the US there are these guidelines about what counts as copyright [TS]

01:37:00   infringement [TS]

01:37:02   and for my reading of it the two are the three that I remember up top my head that are the crucial ones are [TS]

01:37:12   and so if someone had wrote this article about you or your video you say OK well is did they do a transformative work. [TS]

01:37:20   No they're just writing about it. Are they making money off of this. [TS]

01:37:24   Yes there are commercial entity [TS]

01:37:26   and then the third one which is the real key one which comes back to the free booting question of like [TS]

01:37:30   when does someone cross the line of basically having hijacked your content for their own profit. [TS]

01:37:37   Is does the resulting work compete with the original And so if you were to if you were describing. [TS]

01:37:44   I haven't seen it with my own stuff and so this is a new horror that I have yet to find [TS]

01:37:48   but if you are if if if newspapers [TS]

01:37:51   or web sites are making a gif of the crucial moments in the money shot the money shot that that is the definition. [TS]

01:38:00   Of competing with the original. [TS]

01:38:02   If someone reads that article [TS]

01:38:03   and there is no reason to watch your video well now they've just they've hit all three of the. [TS]

01:38:09   When does this count as copyright infringement triggers non transformative commercial [TS]

01:38:14   and competitive with the original. And so that's just awful. [TS]

01:38:18   It's that that's that's bad [TS]

01:38:20   and yes I understand it you don't want to feel like crying tears of sadness over my millions of views [TS]

01:38:26   but it's I think that people can understand the feeling of having spent a lot of time working on [TS]

01:38:34   and making something and then getting either not credited for it or improperly credited [TS]

01:38:42   or just watching other organizations basically and as parasites on your own work. [TS]

01:38:49   And at any level that's very very frustrating to to see happen and it's doubly frustrating [TS]

01:38:56   when it directly impacts your livelihood [TS]

01:39:00   and you see these other organizations basically money making money off of your own work. [TS]

01:39:05   It is it's frustrating it's very frightening. [TS]

01:39:08   So I mean I've certainly been exploited quite a lot over the last couple times but I've also been very lucky [TS]

01:39:12   and you know. [TS]

01:39:15   I'm not you know I'm not going to be angry in the streets because of a side I want to it is also interesting the [TS]

01:39:20   different ways in which they are differently market up some of them are really good with the credits [TS]

01:39:25   but though they weren't linked to another one's will link to credit you [TS]

01:39:28   and others that know very few people seem to do it or in a way that I think is fair. [TS]

01:39:34   I'll say I'll take a link without credit over credit without a link any day because yeah yeah we're on the Internet. [TS]

01:39:41   Linking is what you do. [TS]

01:39:43   This is being a good internet citizen is linking and I get I get furious with ice [TS]

01:39:50   and I had I want to bring up imagery right if I see this on imagery [TS]

01:39:53   and read it all the time where people seem to think that it's totally OK to upload so we have the webcomics [TS]

01:39:57   but people upload some webcomic. [TS]

01:40:00   Artist's work to image or a link to all of the comics on image are [TS]

01:40:06   and then they'll say in the comments oh you know John Smith through all of this. That's not OK. [TS]

01:40:13   Like just mentioning where it came from [TS]

01:40:16   but not linking to John Smith's website is this not cool it is not is not all settled just because you mentioned where [TS]

01:40:23   it came from. [TS]

01:40:24   Accrediting Youtube is another know it all now say no copyright You Tube [TS]

01:40:29   or courtesy of you Chief I see that all of the time. [TS]

01:40:32   That's very frustrating and self-righteous and I still photos from your next screen grabs [TS]

01:40:37   and I have a low water mark of a copyright you chip in the bottom as the case here that I want to post a link that you [TS]

01:40:44   sent me because I thought this this is good for talking about it so you sent me this little clip from where was it. [TS]

01:40:53   A.B.C. News was that they say OK and I'm sure you're OK so it's A.B.C. News and they're talking about your video. [TS]

01:41:05   And they start a press saying a team of mathematicians and scientists at number file. [TS]

01:41:14   Yeah I have been working on the solution for how to cut a cake. [TS]

01:41:19   Now what I love about this is every part of that sentence is wrong. [TS]

01:41:25   Yeah nothing is correct but a team of mathematicians and scientists know. [TS]

01:41:31   First of all there's one guy in the video who's not a mathematician who's not a mathematician [TS]

01:41:36   nor has my interest at a number of file number file at least as of now is not some kind of great mathematical [TS]

01:41:43   scientific institution you know. [TS]

01:41:45   Yeah yeah yeah but it may be something it will be and then I have discovered this is what it's a hundred years old. [TS]

01:41:52   Yeah like this is the kind of thing I see in the news all the time and I think people just aren't aware. [TS]

01:42:00   Where of how how much stuff in the news is just too old to be wrong if you know anything about it. [TS]

01:42:07   Yeah [TS]

01:42:07   and I mean I understand I understand that from this little news segments perspective the fact that every part of that [TS]

01:42:15   sentence is wrong doesn't really matter because they just want to show the part of your video where they're cutting the [TS]

01:42:19   cake. Like guys just to untie the barest minimum of trying to get it right you know what it would have changed. [TS]

01:42:29   That opening sentence [TS]

01:42:30   but the yeah there's no incentive to get it right there's no there's no incentive from their perspective to get it [TS]

01:42:39   right so they're not going to ever bother to get it right. [TS]

01:42:42   But I so I just I just had too much sex I just love that opener it was good I mean to put it yet I mean as you said [TS]

01:42:48   this is this is a a something that was published in Nature a hundred years ago [TS]

01:42:53   and we just it has a fun pace with this all of this mathematical author who just talked about look at this let me tell [TS]

01:42:58   you it is fun thing that this fame he was quite a famous mathematician [TS]

01:43:01   and his spare time came up with his cake cutting method. [TS]

01:43:04   We made a video that people find interesting because a hundred years old and. [TS]

01:43:10   No one sane so it's new to it's new to many people [TS]

01:43:13   and it's whatever solution yet funnily enough Alex made a video about it four [TS]

01:43:18   or five four years ago something that wasn't very popular. [TS]

01:43:21   So it's not even like you know we were the first people to dig it up in a hundred years not even you knew. [TS]

01:43:25   Yeah you too yeah. So so anyway let's So that's the message that puts news organizations in a difficult situation. [TS]

01:43:33   Now they can honestly reporter as news if they make the fact the video has gone viral. [TS]

01:43:39   Right the news so I had video showing this has become wildly popular. [TS]

01:43:44   Yeah that's kind of easy you know I mean the video becomes popular every day so what ones do you pick. [TS]

01:43:50   But but still at least we're in the ballpark of a story. But but but they just they just never get around that. [TS]

01:44:00   Because it's more newsy if it's a new discovery [TS]

01:44:02   and right here just to say that maybe maybe they I don't know if they know or not I think they probably don't. [TS]

01:44:08   And another favorite of mine was the Mail Online which is a unbelievably didn't free video I mean not completely We are [TS]

01:44:18   completely they completely went to town with graphics and pictures and everything so people wouldn't watch the video. [TS]

01:44:25   So they still I still feel like they did they you know the funny thing was they emailed me [TS]

01:44:30   and said Can we put the video on our player and I said they couldn't but they could embed [TS]

01:44:36   and then I realize the article was already up. So I went to the article thinking I know it's going to happen here. [TS]

01:44:42   And amazingly they had embedded the You Tube video. I was shocked. [TS]

01:44:47   So there's something there's some development but still you know [TS]

01:44:52   but their article was funny because they said the article is all about this guy called Alex Bell loss who are not who [TS]

01:44:58   called himself number Farland you choose. [TS]

01:45:00   So they still going to run as well like this one guy that's just you know made a cameo in one of videos suddenly this [TS]

01:45:06   guy is number five slang. [TS]

01:45:10   And as the first of the just the the whole I mean we talked about this in the news so [TS]

01:45:14   but from my perspective just the there is structurally no reason to care. So they're not going to care. [TS]

01:45:20   Yeah and that's that's that's the end of that. [TS]

01:45:23   Yeah well there's no financial and it comes down to money in the end is nigh on any reason to get it right. [TS]

01:45:29   This was just part of what I mean by by structure. [TS]

01:45:32   Money can be one kind of structure but [TS]

01:45:35   but the the ways in which a standard commercial organization operates won't provide structure that encourages employees [TS]

01:45:47   like reporters to get it right. [TS]

01:45:49   So they're just not going to because you know no no the reporters just can't let Like I mean we discussed it before [TS]

01:45:56   but it's still very fresh. [TS]

01:46:00   Great to be on the receiving end of that [TS]

01:46:02   and you know there's no point there's no point in even writing to them it's not correct anything they don't care. [TS]

01:46:08   Never change it. [TS]

01:46:09   Oh and the funny thing I once was that guy you know I've written newspaper stories where I've made mistakes [TS]

01:46:15   and gotten things wrong and people have called me up upset and sometimes I thought I were wrong. [TS]

01:46:20   Sometimes you know yeah I've made a mistake and you know to to me it was you know to me I was felt bad [TS]

01:46:29   but it was you know I just got on with life. But then you realize when you're on the other side it's a big. Yeah. [TS]

01:46:36   It is for better [TS]

01:46:37   or worse that I mean obviously all these things happen you don't knock all these things happen you do like. [TS]

01:46:43   But it is a funny intense period when this happens isn't that like for for a few hours or a few days [TS]

01:46:51   and lots of things are happening very quickly [TS]

01:46:54   and you can't keep up with it you can't control it you can't even really figure out what what's happening to learn from [TS]

01:47:03   you can't figure out how you can figure out what's better than what what's good and bad it's a very. [TS]

01:47:10   And when it's over you know a couple days later it's over [TS]

01:47:12   and you're like you're like How can I make that happen again because it's very good it's very good to have a video get [TS]

01:47:17   washed out to times that you kind of at the end of it like. It was a time you know what happened then what happened. [TS]

01:47:25   Yeah it's one of those things where you can try you can try to strategize. [TS]

01:47:31   But I know from experience that you know I am I am more often wrong than I am right about my own videos [TS]

01:47:42   and how well they are how well they will do and I often have a feeling as I go in this one isn't isn't so great [TS]

01:47:49   and then it does amazingly well and I have the exact reverse feeling of guaranteed millions of views [TS]

01:47:55   and then doesn't happen you just that is just the way it is. [TS]

01:48:00   What I would say that there are reasons why one goes viral and another one doesn't [TS]

01:48:05   but they are just beyond the scope of a limited mind. [TS]

01:48:08   You can't possibly know why it happened so but the best you can do is you just make stuff that you hope people like [TS]

01:48:15   and sometimes they spread and sometimes they don't [TS]

01:48:18   but it's not really under your control it's just you just making little presents for the Internet [TS]

01:48:23   and you hope that the the Internet shares that. Sometimes it does sometimes it doesn't but it's very. [TS]

01:48:31   There's little that can go into that ahead of time to try to make to make it be shared but [TS]

01:48:37   when it's actually happening to you in the end there's that there's that strange heady period where you twitch is going [TS]

01:48:42   crazy and you're a mouse going crazy and all these different things are going on. [TS]

01:48:46   Is your attitude you know knuckle down and reply to what you can and try and manage what you can and [TS]

01:48:52   or do you have an attitude of I'm going to shut everything down and play same city and just let it go. [TS]

01:48:57   Well actually I'm glad. [TS]

01:48:58   You've got the video games because this is it's no accident that I usually take a day [TS]

01:49:03   or two after the videos for what I always think of as my monthly weekend. [TS]

01:49:08   I could take one real weekend a month and just just give myself permission to do nothing except mess around. [TS]

01:49:16   But part of the reason for that is because I do also feel like I want to be on call at any moment if something happens [TS]

01:49:25   with the videos and sometimes it definitely does it's you know it's strange. [TS]

01:49:30   As you can see you can put up a video and maybe nothing will happen the first day [TS]

01:49:33   but the second day all of a sudden it's really popular [TS]

01:49:36   and so I particularly I like to have video games where I can all tab out really easily to to check up on email [TS]

01:49:45   and Twitter and see how things are going. [TS]

01:49:47   And if a video is particularly viral there is often stuff that needs to be done in some sense or another [TS]

01:49:55   and so I like to be able to do that at any moment. But I still do treat it like. [TS]

01:50:00   It's like it's my regular email I don't happen to reply to stuff that I wouldn't on those days [TS]

01:50:07   but I am I am like leaving email open [TS]

01:50:09   and seeing what's coming in I'm still making quick you know to be flagged in the reply responses [TS]

01:50:14   but you know I just I like to see what's happening on Twitter and I just sort of mention it before [TS]

01:50:20   but I do some of the symbiotic relationship between various Web sites. [TS]

01:50:26   I do like to try to mention on Twitter websites that embed or give credit properly. [TS]

01:50:34   So I do I do like to try to encourage the people in the ecosystem who are behaving well yeah it's good post [TS]

01:50:41   and so I'll say oh you know the latest video you know go watch it on Digg or. [TS]

01:50:47   One Web site that's really good with this is devour I'll say oh you know devour my video has made it over there you [TS]

01:50:54   know. [TS]

01:50:55   Go watch it so I feel at least in the tiny tiny way I want to have a positive feedback loop for the sites that bother [TS]

01:51:03   to do it properly instead of just always complaining about the sites that don't. [TS]

01:51:07   Yeah so that's one of the things that I keep an eye out for when I'm just looking around [TS]

01:51:12   and I do have a particular website that I'm always pleased to see if a video makes it on to so there's a couple places [TS]

01:51:19   that I like to check and see who hasn't made it there and then that's usually a good sign [TS]

01:51:23   and try to send off your thank you note or something like that but it is it's a funny funny funny time. [TS]

01:51:31   It's it can be both very yeah. [TS]

01:51:35   There's a sort of like lots to do and sort of nothing that's under your control at the same time. Yeah yeah. [TS]

01:51:42   Well let's hope it happens again sometime. Yes with the next number file video. [TS]

01:51:47   Yeah I don't think it will happen with the next depends. [TS]

01:51:52   You never know you know the funny thing is that I'm making any I think I don't know if I said this before but [TS]

01:51:57   when I used to we can used actors no matter what store. I was working on. [TS]

01:52:01   I always wondered how I could make it to the front page. [TS]

01:52:04   Could this be the front page story tomorrow Huck you'd somehow twist in your head that you'd end up with a great photo [TS]

01:52:10   or just catch the editor Zine a certain way. [TS]

01:52:12   Even if you're doing the most banal story you think this ends up on the front page [TS]

01:52:16   and I think it's the same with You Tube videos even [TS]

01:52:18   when you're making one that you can only see with this one is just going to be a bit of a normal video that you know [TS]

01:52:26   more people will watch and no one else will. [TS]

01:52:28   You always think oh no interest in some way that this could catch someone's attention and get bigger. [TS]

01:52:35   So even so I was about to say no the next time before I can assure you want to go viral [TS]

01:52:40   but still thinking that I had made a name do we are different here. [TS]

01:52:45   There are there are many a video that I have released basically in a state of despair release the video [TS]

01:52:51   and I think this is just terrible. [TS]

01:52:55   You know this is because of all your life that's [TS]

01:52:57   when you think oh you know I think everyone with that I have definitely had ones where that is the case where I think [TS]

01:53:06   this is just I can't believe I'm even releasing this and then it does really well [TS]

01:53:11   but it's because of your mother that my best example that one is actually the the Canada USA border video I love that [TS]

01:53:17   one. Yeah lots of people love it. I felt awful about that video at the time of release but I thought. [TS]

01:53:25   But if you did I was working on it for too long and you know you you lose perspective [TS]

01:53:29   but I have the reverse Like I said I have ones I think. Oh yes totally going to this is a home run. [TS]

01:53:35   No problem and then just a normal video. [TS]

01:53:37   So I don't I don't necessarily think that all of mine are going to be amazing I tend to have extreme thoughts one way [TS]

01:53:44   or the other about them and then I just learn from experience say OK Just release it see how it does. [TS]

01:53:50   There's nothing you can do just sit back and wait. [TS]