Hello Internet

H.I. #5: Freebooting


00:00:00   We're going to keep pushing the envelope I think [TS]

00:00:01   and we can do this until one day we're going to just going to explode an F. [TS]

00:00:05   I think that that might be the case and that might be very soon. [TS]

00:00:10   But I realize just today that this is episode number five which means that we are halfway towards our experimental [TS]

00:00:20   limit of ten episodes so we're fifty percent of the way through this at this stage we're getting a lot of comments [TS]

00:00:28   and questions about what happens beyond ten. You can have a myspace comments. Yes I have definitely seen them. [TS]

00:00:35   Still not one hundred percent sure that will will make it to ten. [TS]

00:00:40   You know what I'm going to go overseas again and some poor food and keel over. Yes that's partly true. [TS]

00:00:46   I am slightly worried that you will die from some travel adventure [TS]

00:00:50   and I am also mainly worried that we will just run out of things to talk about you know maybe that will make it to [TS]

00:00:56   eight episodes and then we'll think what else to talk about. [TS]

00:01:01   So that's that part of the reason why we have these ten episodes a number is to see if we can even make it that far [TS]

00:01:08   like that awkward silence on a date or something when you get to that point do you realize I have nothing left to say. [TS]

00:01:13   Yes follow up from last time or follow up from what's come before. Got anything on anything you want to talk about. [TS]

00:01:20   OK So we have a bunch of comments and we solicited comments. [TS]

00:01:24   Last in last episode on a few things [TS]

00:01:27   but before I forget I wanted to mention that I was very happy to see that a couple of people found out the kind of [TS]

00:01:35   little secret of our intro. It's not a song but our intro sound that plays right at the beginning. [TS]

00:01:41   I'm not going to say what it is [TS]

00:01:43   but I will just say that there is there is something interesting to be found out about that intro sound if you are [TS]

00:01:49   paying attention and I have seen some commenters figure it out and well done to those commenters are very pleased. [TS]

00:01:55   I wasn't sure if anyone would ever notice but a couple people did so that may be very happy. [TS]

00:02:00   On production was not it didn't sell on the My That what. Yes Alan made that one. [TS]

00:02:03   Alan Stewart who has the You Tube channel [TS]

00:02:05   and he does a bunch of the music for your videos in particular as the guy the guy's a genius and stories. [TS]

00:02:13   Allen eighty six is his channel [TS]

00:02:15   but hey he's really good at making making that music look really good on the piano especially I really like his piano [TS]

00:02:21   stuff so if he did that the log one for you right. [TS]

00:02:25   The chemistry Yule log he did he did it was that was not the thing the thing I love that with without him is like in [TS]

00:02:35   this kind of in this U.T.V. [TS]

00:02:37   World you know there's only so many things we can do and we often ask for help tightly from the writers [TS]

00:02:41   and musicians and people [TS]

00:02:43   and it's so brilliant that so pretty I thought how much they help us you know these days volunteers [TS]

00:02:48   but the thing is because they are volunteers and everyone in the world is busy they do things on the road [TS]

00:02:53   and times go Alan so quick is the thing that amazes me. [TS]

00:02:58   There's been times where I've been like filming in a cemetery and I've sent him an email [TS]

00:03:03   or a text I'm in the cemetery [TS]

00:03:04   or could really use this piece of music that kind of creates the atmosphere of me walking around a cemetery [TS]

00:03:10   and before I get back to like my house on my hotel he's like play that and record of the you know to me [TS]

00:03:16   and it's brilliant you know he's he's got. [TS]

00:03:19   And then to your local police as well as as he said he made this hour long film which I would recommend people watch [TS]

00:03:25   because it's an hour long. [TS]

00:03:28   But it needs music and he he watched about a rough cut of the video [TS]

00:03:35   and just played the music live too not like he just watched it and reacted to what he was seeing on the screen [TS]

00:03:40   and scored this hour long video. [TS]

00:03:43   Just fuck off the cuff [TS]

00:03:45   and if you do watch it that is the that is the best reason to watch it just to see just to see just what you guys [TS]

00:03:52   playing. Like this guy just watching this for the first time and making the music. [TS]

00:03:57   It's standing to me you're totally underselling. [TS]

00:04:00   Your own video I'm going to put it in the show notes [TS]

00:04:02   and recommend the people got it because it is it is others it is the most different kind of yule log you will ever see [TS]

00:04:08   and it is interesting to see. [TS]

00:04:09   For that reason but yeah the music that goes along with it is quite good so he's great he's Diana thank you. [TS]

00:04:15   Thanks Alan for putting together our interest sound which I quite like [TS]

00:04:20   and I went through a very large number of different sounds and eventually selected that one [TS]

00:04:25   and I think I think it's working pretty well as the opening so I had to recruit he created loads of design I went [TS]

00:04:30   and he said yeah a whole bunch Yeah yeah. [TS]

00:04:32   You're very fast very fussy [TS]

00:04:34   and it turns out that finding good sounds is surprisingly is surprisingly hard to do so anyway I was very happy to see [TS]

00:04:43   that some people found a little secret. [TS]

00:04:45   In that intro sound that we have so I just want to mention that and that is there for other people to try [TS]

00:04:51   and figure out next time. [TS]

00:04:54   Second thing I have on my list here is that we did do [TS]

00:04:57   or I did a call for reviews from different countries around the world if we can get them in the i Tunes store [TS]

00:05:07   and so I'm very pleased to see that we've got four new countries that have left reviews in the i Tunes stores [TS]

00:05:14   and that's what Amala Israel Japan and Norway. [TS]

00:05:19   So thanks to the listeners in those places who have you been to any of those places that I have been I have been to [TS]

00:05:26   fifty percent of those places where I have been to Japan and I have been to Norway [TS]

00:05:34   and I have to say that I liked I liked both of those trips for very different reasons. [TS]

00:05:38   Pan is really I went to Tokyo and that just incredibly unbelievably dense city [TS]

00:05:48   and then Norway is basically the opposite right of just nature in every direction an absolutely astounding nature in [TS]

00:05:55   every direction so I've been to two of those places have you. Any of those places I have been to too as well. [TS]

00:06:03   I have also been to Japan a few times actually. [TS]

00:06:07   It's bit of a favor and I have been to Israel and Israel I was such an amazing place. [TS]

00:06:15   If unlucky history you've got to that's a good place I was going to say right because you have been there for Bible [TS]

00:06:21   decks that day shallow. [TS]

00:06:23   Yes my you just basically I realize you bring up all my channels like pretending to be nice [TS]

00:06:29   but really you're just mocking me for having so many channels I am not mocking I am envious. [TS]

00:06:34   OK I did go I did film it is wrath by projects and it was it's an amazing place. [TS]

00:06:40   What was what was OK So you told me once about the little ladder in that in Israel. [TS]

00:06:49   Oh yes that is that's in Jerusalem that's the I think it's called the Church of the holy sceptical. [TS]

00:06:55   Now that I think it's cold it's like I had never actually heard of it [TS]

00:06:59   and it's like the most important church in Christianity and Jerusalem [TS]

00:07:04   and because this is really important place where it's the church is supposedly built over there. [TS]

00:07:10   Sort of the crucifixion and the burial of a cross body home and I'm going to go into that [TS]

00:07:16   but anyway this is supposedly where the church is is built [TS]

00:07:20   and so it's really important to all these different denominations of Christianity. [TS]

00:07:24   So they all have different parts of it like the Greek Orthodox Christians might have that alcove over there [TS]

00:07:31   and that little that little section of the church there belongs to these people and it's a real little. [TS]

00:07:36   Sometimes it can be a real little Turner for its aims and very famously there is this ladder [TS]

00:07:41   and if you look it up on Wikipedia and everywhere you go you can read all about it it's like it's really famous. [TS]

00:07:46   There was this lad just a small workman's flat outside sort of on a roof near a window [TS]

00:07:52   and I don't know what for maybe someone was doing some painting or something and then there was this big dispute about. [TS]

00:08:00   Should they get their own whose it was. [TS]

00:08:01   I can remember the date but it got to the point when no one could move or touch the letter [TS]

00:08:07   and it's it's been there ever since. [TS]

00:08:10   So you carried out it looks like there's this some workman has left his letter there but it's been there for tens [TS]

00:08:16   and tens of years and it's going to be interesting stories behind it and someone once moved [TS]

00:08:20   and there was controversy and [TS]

00:08:22   but it's a great I mean it's a great example of you know tensions within religion I guess [TS]

00:08:28   but I think we should turn this into a business partly because I'm definitely not going to the comments. [TS]

00:08:34   Yeah I know that the comments come as will be delicate might be the best way to put it. [TS]

00:08:41   But yeah that was interesting just that that no one had touched it [TS]

00:08:44   and that was I saw that one of your bible text leaders I think the the comments could not be more delicate than the [TS]

00:08:51   storm that we have created with this talk about infringement. [TS]

00:08:55   Yes yes I was I was going to we're going to move to that next which is you. [TS]

00:09:02   If you appreciate my phrasing of it but you wanted a different word than infringing to describe [TS]

00:09:11   when something like a newspaper really hosts one of our videos and puts their own ads on it [TS]

00:09:18   and earns money off of it that you you didn't like the word infringing to describe this activity because you thought [TS]

00:09:24   that it was like a wimpy word and you wanted something meaner is that is that fair. [TS]

00:09:29   Well maner is not the word I would use. Then make one thing clear from the start. This all started because of you. [TS]

00:09:36   Yes And you calling it stealing. That is exactly right and I think that was a Freudian slip. [TS]

00:09:42   Well and I think I know I think you have secretly your subconscious has nailed your true colours to the mast [TS]

00:09:50   and now your intellect is taking over and you're being technical and legal. [TS]

00:09:53   Well I adequately explain this this is this is the danger of the podcast. [TS]

00:10:00   His casualties saying things that upon reflection you think that is not there is not what my actual position is. [TS]

00:10:06   And the infringing stealing thing I feel very strongly about it. [TS]

00:10:09   So yes you are correct that I was inaccurate in my first descriptions but I think that it is a side issue. [TS]

00:10:18   You know you are looking for a different word. Let me let me say a few other things. [TS]

00:10:23   Yeah Intellectually I understand between going up and punching some grandmother in the face and taking a handbag [TS]

00:10:33   and stealing one of those videos and putting it online because I call it stealing. [TS]

00:10:40   Taking one of his videos and putting it on my website. [TS]

00:10:44   I understand the difference and there can be a difference of severity. [TS]

00:10:51   The difference of severity can actually go the other way. [TS]

00:10:54   I mean I think what a big tabloid newspaper does to us is probably worse than what some you know a starving child might [TS]

00:11:02   do if they steal a loaf of bread and one of them is labeled a safe [TS]

00:11:07   and the other one has merely infringed on copyrights. But I think. [TS]

00:11:13   And I don't really care if it's that much and I have to leave again. [TS]

00:11:17   But you did tell me I mean I think you can talk about this again Greg you said it's like i pod casts that evolving [TS]

00:11:26   conversation. So that's why we all keep on. So here we go again. I have been reading people's comments. [TS]

00:11:35   I've enjoyed them very much and I've enjoyed some of their suggestions. [TS]

00:11:40   I have understood their arguments when I think of and stupid arguments but [TS]

00:11:44   when you take a look you know dictionary definitions of infringing you see words like encroaching and undermining [TS]

00:11:52   and contravening And I think these are these are software it's these are words that are cushioning. [TS]

00:12:00   Cushioning the blow hole or obscuring severity I mean you think but maybe it's just me [TS]

00:12:06   and I know it is semantics anyway and maybe I've just always misunderstood the word infringing [TS]

00:12:11   but I just think it's a software that makes something bad sound not as bad. [TS]

00:12:18   Sony people have been coming up with all these words [TS]

00:12:20   and ideas you know I think they're just humoring me I think they'll think I'm an idiot [TS]

00:12:25   and it is humoring me by coming up with these words. No it's obvious everyone agrees with you. [TS]

00:12:31   Well I think people reading through the comment I think the general consensus was that I am I think I would say it's [TS]

00:12:38   fair that most people agree that there should be a distinction [TS]

00:12:42   but there were a fair number of people who did like this idea of trying to come up with some different word that [TS]

00:12:48   infringing is not the best word for the situation. Not a word of what a word. [TS]

00:12:53   Oh yeah you have a word I'm going to throw one into the mix OK and it's not perfect [TS]

00:12:58   but I want to be part of the debate. How about this one. [TS]

00:13:03   Freebooting freebooting freebooting because basically it was inspired by a few people saying different things [TS]

00:13:12   and he told me about piracy and when I went and looked up words associated with piracy [TS]

00:13:17   and I came along I came across this word freebooting which is to do with piracy and looting and taking things [TS]

00:13:24   and I like that it's got the word free in it because they're taking things and you know taking things without paying. [TS]

00:13:29   And I'd like puting in it because it makes a Santa bit computerese [TS]

00:13:34   but I also like it it's got this history of piracy [TS]

00:13:36   and a cowboy activity so I mean I'm going to put a freebooting out there I guess I assume that this was a word that you [TS]

00:13:43   were just made up that we're going to undermine a freebooting like that the witch unary even has to say about that. [TS]

00:13:55   So freebooter is a type of pirate and freebooting. He is engaged in piracy or plunder. [TS]

00:14:02   Now those freebooters taken our videos are sick of it for you know this phrase are you saying it's a serious issue. [TS]

00:14:16   We need to do something. [TS]

00:14:18   I think these freebooters if you sound citizen fear I fear ridiculous that we're still talking about this [TS]

00:14:26   but anyway on out now it's not ridiculous punk ass punk I think go on forever about these kinds of things. [TS]

00:14:33   It's funny because the reason you like it is I think the reason I don't like it which is the free part in the beginning. [TS]

00:14:39   Yeah that can that can be a can be both ways. [TS]

00:14:43   That's a fair criticism but [TS]

00:14:45   but it is interesting that you found a word that is related related to piracy which is sort of related to infringement [TS]

00:14:52   you know obvious and I was not the same thing people put it in the same it in the same world of acting. [TS]

00:14:59   I love the looting is it the the booting is a strong point of the free in the weakness the fray doesn't make it does [TS]

00:15:05   again soften the blow of it saying that freestyle you know makes a sound a bit fun and nice you know free wheeling. [TS]

00:15:16   I was just looking at through some of the alternatives and they all have problems. [TS]

00:15:21   I didn't see anyone come up with that. Where was the one. [TS]

00:15:26   Yeah there were a few that I thought might might not be bad but freebooting is a genuinely new one that is coming [TS]

00:15:32   or not new but it's old enough that it is new [TS]

00:15:35   and so it is coming without any kind of baggage so it's interesting interesting that they're so well thanks for [TS]

00:15:43   humoring me. [TS]

00:15:44   And they always are and then oh you know I'm not talking about this in the next post [TS]

00:15:48   or are you going to stand right because in the comment section for this pod cast we will have to see what people think [TS]

00:15:54   about the free booting term and maybe they'll be more to discuss in a future episode. One never knows. [TS]

00:15:58   Is there any chance you're going. Put free voting like in the title of forecast. [TS]

00:16:03   I don't know I don't know how to think of the I think the title of the title is the tricky part but freebooting. [TS]

00:16:10   Maybe I will see it might make it might make it. [TS]

00:16:13   People people listening now will already know because we don't know we're recording is live from our perspective [TS]

00:16:18   but you dear listener are in the future from us [TS]

00:16:21   and already know probably what the title is even as you're listening right now which is [TS]

00:16:24   when the strange things about podcasting So we will see if I have used the word freebooting in the title or not. [TS]

00:16:29   Excellent anyway. And he will follow. I have nothing on my list other than other than those few items. [TS]

00:16:40   Speaking of free no other way so I go on I do actually do want to sing first. [TS]

00:16:47   Speaking of rebooting I noticed someone free visited one of their podcasts [TS]

00:16:52   and put a if you can see if I keep using it in this country in Chile it's going to be interrupted right somebody for [TS]

00:17:01   free but in our podcast every bit of that clip of our podcast [TS]

00:17:03   and put it on You Tube which was kind of funny since I think it was one that was the one we were talking a copyright I [TS]

00:17:11   don't remember exactly where you can remember those for you because they have a sense of humor. [TS]

00:17:19   That's sort of funny to hear you say what do you got anything a senior fellow. [TS]

00:17:27   Well to follow up a time to move on as a time to move on from the past [TS]

00:17:30   and talk about the now I think so I think there is. We have cleared out the follow up for this episode. [TS]

00:17:37   Oh no no we haven't. [TS]

00:17:39   Oh OK I just want to thank the person who wrote in the comments and referred to me as the white Morgan Freeman. [TS]

00:17:47   Oh yeah that's quite a compliment. [TS]

00:17:48   And because I mean clearly clearly you have the broadcasting voice in this [TS]

00:17:55   and I'm basically just a passenger so to be referred to as they watch Morgan frame. [TS]

00:18:00   It was a special moment for me and I will treasure that we have that it has had a very nice [TS]

00:18:06   and terribly discarded as a solo Internet. [TS]

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00:20:44   What do you know as you know I have been in the middle of moving flats which is part of the craziness we referred to in [TS]

00:20:52   the previous episode. With life everything always happens all at once and so it was. [TS]

00:20:59   As of last week I was I was trying to we were launching this podcast I had a video that was way over due and my wife [TS]

00:21:07   and I were flat hunting in London for various time sensitive reasons and so everything happened at once [TS]

00:21:12   and that has been what has kind of been occupying a lot of my time during the day is is that big project which was a [TS]

00:21:21   you know what do you like when you move past because you're kind of I always think of you as this high tech guy [TS]

00:21:26   and you know you're very paperless. [TS]

00:21:29   Is there any is there anything to get how do you utilize technology when you're moving house. [TS]

00:21:34   I don't know how to utilize the technology. [TS]

00:21:38   But I would say that I I enjoy moving mainly because it is a great excuse to purge as many physical items from my life [TS]

00:21:48   as I possibly can. [TS]

00:21:51   And people people around me as are in the orbit of my life know this that I am I am not a fan of physical objects and. [TS]

00:22:00   Sometimes people want to give me gifts you know people in my life I know it's my birthday or at some event [TS]

00:22:05   or some celebration and I'm always trying to people the best gift that you can give me is nothing. [TS]

00:22:11   I am genuinely like I will be happier to not receive a gift [TS]

00:22:15   and to then not have the burden of this object to take care of or to have in my house at some place [TS]

00:22:22   and so I really work very hard to try to minimize a number of things that I have [TS]

00:22:26   but it is still you always end up with just some stuff that is completely unavoidable. [TS]

00:22:31   And whenever you move that is just the perfect opportunity to get rid of as many things as you possibly can. [TS]

00:22:35   And so I feel like over the course of my life there have been two trends with each move I've sort of cut down [TS]

00:22:43   and pared down my life to an even greater minimalism. [TS]

00:22:47   And then of course over that time as technology has increased there are fewer [TS]

00:22:51   and fewer physical things that I actually need to begin with. [TS]

00:22:56   So I view my own life now as basically I have my clothes and I have my electronics and [TS]

00:23:04   and that is the bulk of the things that are personally mine and then there's always a miscellany of that is around. [TS]

00:23:11   But I try to try to keep it as small as possible. I have question. [TS]

00:23:18   Yeah what what I'm like What is your what is your flat look like is it just like white walls [TS]

00:23:26   and empty shelves on live T.V. [TS]

00:23:28   Like pictures of my you know my ideal place would be as empty and as spartan as possible you know. [TS]

00:23:40   But of course you know you have to have stuff in your apartment with couches and you need cutlery [TS]

00:23:47   and then there are these other items. [TS]

00:23:50   But I just I try to keep that at as much of a minimum as humanly possible [TS]

00:23:55   and everyone so why do you go through all my stuff and they go OK what can I get rid of and I get real. [TS]

00:24:00   We excited about figuring out something that I don't have to have anymore [TS]

00:24:04   but that's what something you've got rid of over the last couple of days as you prepare for this continent. Thanks. [TS]

00:24:14   OK So actually one of the things that I've gotten rid of was some old work clothes that had somehow still been able to [TS]

00:24:21   live at the back of my closet unnoticed from my teaching days so I was very happy to get rid of those. [TS]

00:24:27   So some some jackets and some ties that had somehow escaped my notice so I was very pleased to get rid of those [TS]

00:24:36   but I haven't done my proper purge yet because it's just been involved with other things so tomorrow is actually going [TS]

00:24:42   to be my big big purge day. But I've just done a little bit of things. [TS]

00:24:47   So as I look around my office and I'm in love I have like this old globe of the moon [TS]

00:24:53   and a teddy bear from my childhood and and a bunch of stones I've collected from places around the world [TS]

00:25:01   and got trophies and framed pictures of all the cricket bats and an old fashioned telescope [TS]

00:25:06   and every one of those things is like a horror to me hearing you describe that. [TS]

00:25:09   What are they what do they make you feel [TS]

00:25:11   and what's the emotion you feel at the thought of only intrinsics trinkets even the word it's so gross. [TS]

00:25:20   I mean trinkets I mean just just worthless stuff that is taking up space is just awful. [TS]

00:25:29   Just what do you want to use that space photo like if you have all the space that I don't have how do you play live [TS]

00:25:36   spaces spaces like freeing to the mind. So I do have to say I really enjoy it. [TS]

00:25:42   Since we're in between flats we have keys to both places for the next week or so [TS]

00:25:48   and we haven't yet moved everything into the new flat into the new flat is basically empty [TS]

00:25:53   and boy is that just great right using all this space and it just feels so. [TS]

00:26:00   Being I don't know I feel like every object that is in my sort of my visual sweep X. [TS]

00:26:06   Is like that like a tiny burden on the mind [TS]

00:26:09   and so this is why I really like to just empty out as much as humanly possible so that is that is my feeling towards [TS]

00:26:17   trinkets like that they're all just a burden somehow [TS]

00:26:20   and that just weren't just the word drink it just to grow them into you know that moment. [TS]

00:26:27   No I have I have no mentors really I mean I was we have like pictures and things are not a crazy person right. [TS]

00:26:33   Digital I don't I don't think it is the wonder of digital pictures and you know what when. [TS]

00:26:41   Like when I go on vacations and things my wife [TS]

00:26:44   and I do we call memory shots where we're not necessarily trying to get a good picture like oh look at this beautiful [TS]

00:26:49   mountain or anything we're just taking a picture so that we remember whatever it is in the future you know [TS]

00:26:54   when we get when we look back to our photo album. [TS]

00:26:57   But the worst thing I could imagine is you know buying some like a junky key ring of the Eiffel Tower to be like oh [TS]

00:27:05   remember when we went to the Eiffel Tower right. [TS]

00:27:07   And now this thing just has to be there in your life forever taking up space is just terrible. [TS]

00:27:11   That's absolutely terrible. [TS]

00:27:14   Then how come the Royal Society the other day [TS]

00:27:17   and I pulled out Isaac Newton's draft of the Principia you wanted to hold it [TS]

00:27:23   and have your photo taken with Oh yeah that was great. [TS]

00:27:27   I'm comparing the original computer and off which of course it is great that somebody else stores that right. [TS]

00:27:35   I have but my philosophy is not for museums but I love that museums exist. [TS]

00:27:41   I love that there archivists to keep track of all of the stuff I just I have no need to be some kind of archivist for [TS]

00:27:48   my own life. That's just it. [TS]

00:27:52   Isn't that what your house is you know in a way it's a little it can be a little museum if you bought it so gross. [TS]

00:27:58   No Is there no the. Very Thought of that seems just wrong to me. [TS]

00:28:03   Do space your house is space is to be used in an optimal way it is it's not like up and you would say museum right. [TS]

00:28:12   And I would say like the Monza Liam right like like you are. [TS]

00:28:15   You were being buried entombed with all of this stuff that you have collected over a lifetime [TS]

00:28:20   and so I feel very strongly about this [TS]

00:28:24   but I will just say that that my my wife has made the comment which might not be untrue that you know the T.V. [TS]

00:28:33   Show Hoarders I don't know if it's on in the U.K. or Not. [TS]

00:28:36   I can imagine what it's about and I don't mean these documentaries with some lines. [TS]

00:28:40   Yeah you've seen documentaries about hoarders where people who keep everything [TS]

00:28:44   and my wife says I get my not be untrue that I am basically like the opposite of a hoarder in that right. [TS]

00:28:54   Hoarders have a hard time letting go of objects obviously too hard of a time letting go of objects [TS]

00:29:02   and so she thinks that I am basically the reverse. [TS]

00:29:04   I have too easy of a time letting go of objects and that I'm just way too willing to just get rid of stuff. [TS]

00:29:13   So I am not necessarily arguing with her there is no intention here just to she say oh no can i please keep that as you [TS]

00:29:20   sort of throw away the whole mess and agent ring. Now I know I would never I would never throw away her stuff. [TS]

00:29:26   That's that's that's not cool. [TS]

00:29:28   This is mostly related to my own stuff [TS]

00:29:31   and there is a flip side to this which is which is on the computer I keep way more stuff than is probably reasonable. [TS]

00:29:41   I have got I don't even want to know [TS]

00:29:43   but I you know I probably have hundreds of thousands of digital files of some kind or another on my computer. [TS]

00:29:49   But again I don't mind about that at all because it just doesn't matter. [TS]

00:29:53   Right it doesn't take up any physical space I don't need to see it so that doesn't that doesn't. [TS]

00:30:00   Or me at all but you're right. [TS]

00:30:01   My ideal office would be as empty as possible sort of a desk and a laptop [TS]

00:30:08   and that would be just about it in my in my perfect office. [TS]

00:30:12   I'm aware that this makes you sound really cool [TS]

00:30:15   and I think people are going to like it isn't gray so cool he's not functional and he's the modern digital man [TS]

00:30:21   and everything but just between you and me. [TS]

00:30:24   Yeah you do realize this is unusual trait is behavior you're exhibiting is highly unusual to be this extreme about [TS]

00:30:36   objects. I'm well what I would say is that I have just I have just thought it through. [TS]

00:30:44   What what does this momento do for you that like a picture of the moment. [TS]

00:30:50   Wouldn't also do and what it like what are you going to do when you are ten years or twenty years older [TS]

00:30:58   and you're looking at still carrying around ten [TS]

00:31:02   or twenty years worth of just stuff that I think that would be my perspective on it. [TS]

00:31:07   I'm trying to look forward to you know what was what's going to happen here. [TS]

00:31:12   It is going to keep accumulating things [TS]

00:31:14   and so you have to just not leave because things you know I mean we could've just taken photos of the moon [TS]

00:31:20   but we wanted to go and step on a touch of this world you know. I'm arguing that people shouldn't go to the moon. [TS]

00:31:30   I'm also arguing that one astronaut there on the moon they should grab all the moon stuff they possibly can [TS]

00:31:36   and bring it back is that right in your head right. [TS]

00:31:38   Chez Yeah I don't want to keep it you know [TS]

00:31:41   but somebody should definitely keep that that's what we have museums for so that's kind of my thoughts on this. [TS]

00:31:48   But yeah I do try to get rid of just as much stuff for the possibly can [TS]

00:31:52   and living in an absolutely tiny tiny London flat. Definitely bring that home in a way that that. [TS]

00:32:00   Like if I was living in America it would not also be so. [TS]

00:32:03   So parents take the physical objects that you have in your life. Yeah. [TS]

00:32:07   Now but anyway so now I'm looking forward to ditching all my stuff tomorrow. I am flying tomorrow. [TS]

00:32:13   Yeah so it's late at night and after this broadcast I will start thinking about packing [TS]

00:32:21   and you would like someone who gets it done and I have a checklist that I use every time for packing. Not really. [TS]

00:32:29   Yes I do I do. [TS]

00:32:30   That might surprise you but I have a I have a checklist I mentioned before I use a program called on the focus [TS]

00:32:37   and I have a checklist that I can really activate every time I'm about to pack that has an enormous list of things that [TS]

00:32:44   are the potential things that I might need to bring with me and so I use that I usually pack the day before [TS]

00:32:54   but I have to say that I find the packing process very stressful. [TS]

00:32:59   For no particular reason I don't I don't like you at all. But so you involves a whole bunch of physical objects. [TS]

00:33:06   I guess so. Yeah I I just I do not like packing. [TS]

00:33:11   I find it yeah I find it uncomfortable and stressful and I still worry about forgetting stuff [TS]

00:33:16   but what time are you leaving tomorrow because we're recording this at like eight o'clock at night and leaving. [TS]

00:33:23   I'm actually not till the afternoon so I have got some I've got. [TS]

00:33:26   I will always leave it to the last possible minute and you know how that worked out for you. [TS]

00:33:31   Always badly [TS]

00:33:34   and this is this is been a particularly unpleasant unpleasant one because I'm going away for quite a long time. [TS]

00:33:41   I'm going away for like five weeks [TS]

00:33:43   and I'm going to be working while I'm away which is unusual for me to to be editing while I'm away [TS]

00:33:47   and I know you do a bit more and I recently knew that and I was just like the savings. [TS]

00:33:56   Oh I'm going to need some bits of software and some things on hand. [TS]

00:34:00   I haven't really thought about it and I've been trying to sort that out. [TS]

00:34:03   Forgetting how terrible I am with computers and the problems I have with software and all sorts of things [TS]

00:34:10   and it's just turning into this nightmare nothing works [TS]

00:34:13   and now I'm actually you know becoming a bit anxious about oh so and this is this is aside from like any clothes [TS]

00:34:21   and things that I'm going to need some sort of more worried about what hard drives and I'm going to need [TS]

00:34:25   and which cables and what microphone and what lens and the software computer things been causing me the most problems. [TS]

00:34:33   Well that is because you have speaking of physical objects. [TS]

00:34:37   You have a mountain of tapes and hard drives that you work with for all of the all of the video that you captured. [TS]

00:34:44   I have gone typeless now but yeah I have a lot of love material. [TS]

00:34:50   You know a lot about a lot of material so you have to manage which of those drives are going to actually bring with him [TS]

00:34:56   not taking the big draft at me I'm just dragging over bits and pieces and I think I might need. [TS]

00:35:02   Problem has been the new operating system on the Mavericks. [TS]

00:35:09   Nothing nothing works on all the stuff only sold the software or paid a fortune for nothing works [TS]

00:35:16   and I don't today I have to buy a whole bunch of new software. Kind of older it's crazy. [TS]

00:35:24   So unlike some sitting here thinking trying to make things work [TS]

00:35:27   and looking on the Internet to find out if there's a way to make this piece of software work on that [TS]

00:35:33   and I'm just really bad at that stuff anyway. [TS]

00:35:35   People always think I must be about computers because I work on them but I don't I'm rubbish. It's been an E.Q. [TS]

00:35:41   Basically I need you to be here and just like sit next to me for three or four hours [TS]

00:35:46   and just sought me out for that day and that's what we're going to be able to help you there [TS]

00:35:55   but is this part because then basically you're procrastinating with packing by. [TS]

00:36:00   But don't feel bad because I would find some other way to progress tonight. [TS]

00:36:03   As soon as we finish I'll probably think I think how much I don't want one of our videos get a sucker for the thing I [TS]

00:36:09   would like to I am all think all right now I'm definitely going to back you how you did help me the other day [TS]

00:36:16   when I had to I had to go on a whole bunch of flights and I forgot my headphones [TS]

00:36:22   and it's funny that I forgot my headphones because like you do have this kind of technology mentor role in my life. [TS]

00:36:31   I know kind of like my own personal sort of Siri that I that I say do I need an app for this [TS]

00:36:36   or I need a gadget that will do this and it's content you need to tell me what to do. [TS]

00:36:40   Yes I have I have noticed this that you have you are leaning on me for recommendations and in particular [TS]

00:36:46   when we are physically together we both put our phones on the table. [TS]

00:36:50   You just purchase the you know the i Phone case that I recommended so we both have phones that look exactly the same [TS]

00:36:55   and that's really saving because you always think the other ones like grabbing your fine [TS]

00:36:59   and right now you intellectually know that's not the case it's really makes you feel really anxious [TS]

00:37:04   when you think some of those was descriptive. [TS]

00:37:05   Yes yes we know that you are increasingly leaning on my reputation for that stuff [TS]

00:37:11   but the funny thing is the one piece of technology that I recommended to me was these headphones so I take [TS]

00:37:18   and I know you use them and I take some pride in that. Yes You know I love them. Yeah. [TS]

00:37:23   So the great irony was that I then forgot my headphones going on this trip and it was like a long trip [TS]

00:37:28   and it was four flights and I had lots of things I wanted to listen to and obviously [TS]

00:37:34   and I had signs unacceptable so I did I did text you and you kind of counseled me through the pros [TS]

00:37:43   and cons of of purchasing another pair of those. But let's clarify the situation here for people right. [TS]

00:37:50   So what we're not what you're talking about I don't know the name of the Bose noise canceling head. [TS]

00:37:55   Yeah right yeah they're they're basically their approach. [TS]

00:38:00   Level headphone active noise canceling they're just very very good at isolating noise and for doing audio editing [TS]

00:38:09   and video editing the basically a requirement once you've ever tried. How did I ever get work done before this. [TS]

00:38:15   Yeah and so you were going to go you had last summer I came [TS]

00:38:20   or what the details were just forgotten what is left of my home and I was driven to. [TS]

00:38:24   OK So you were already at the airport I was already at the airport [TS]

00:38:28   and because I was like you know forty four hours I would be. [TS]

00:38:32   Yes I had forgotten I had two four flights old sumps four flights very long. [TS]

00:38:38   Yes I had I did have some work I wanted to do something to listen to and I didn't [TS]

00:38:44   and I had this quandary is too high to make another pair so I guess so so you were at the airport [TS]

00:38:51   and from my perspective you knew what the right decision was the right decision is I'm going to be stepping onto an [TS]

00:38:58   airplane in which I have no control over my environment it's going to be very uncomfortable for a long period of time [TS]

00:39:06   and I need to get a bunch of work done on these flights should I purchase this pair of headphones that will allow me to [TS]

00:39:15   have a little bit of more comfort and to get more work done. And obviously the answer was yes right. [TS]

00:39:23   Yes you should purchase these headphones again at the airport because when you're on the plane. [TS]

00:39:30   There's just always going to be whores on an airplane. [TS]

00:39:33   Right that's that you can do nothing about right this screaming babies right or they're just people who talk loud [TS]

00:39:39   or there's all kinds of just stuff that can distract you in a terrible way he says things to just take that all away. [TS]

00:39:45   Yes And the only thing that you can do to protect yourself is to have a set of noise cancelling headphones [TS]

00:39:51   and especially if you need to get some work done. [TS]

00:39:54   It would totally make sense to buy them but you were hemming and hawing from my perspective just no. [TS]

00:40:00   The apparent reason it was a clear decision to do [TS]

00:40:03   and you contacted me because you knew that I would bully you into buying headphones so that you could get your work [TS]

00:40:08   done and have a slightly more comfortable flight which I believe you did in the end is that great [TS]

00:40:12   and I could let that I knew as well. [TS]

00:40:14   That's right so this is also where you can blame me for making you buy the headphones even though it was obviously the [TS]

00:40:20   right choice. OK probably takes you in the airport tomorrow and say you know going to believe this. [TS]

00:40:26   Yeah but you forgot you had under again. Just just I was just put up. [TS]

00:40:34   I'm looking over and looking over my own pre-flight checklist and it is who it is enormous. [TS]

00:40:41   We have just a little taste. [TS]

00:40:44   OK so it's broken into two sections which is the free travel [TS]

00:40:50   and then the packing too like a bunch of you need to get ready before you can pack in a sense. [TS]

00:40:57   So I have a list of all the things that need to need to be charged. [TS]

00:41:01   I have a note to make sure that I have downloaded an update on my pod casts printing backup information for flights [TS]

00:41:07   and hotels checking the flight online. [TS]

00:41:11   This one you like empty my wallet so I go through my wallet and take out all the cards [TS]

00:41:15   and things that I can't possibly need wherever I'm going to because I want my wallet to have the least number of things [TS]

00:41:20   possible in it so I have these kind of crazy ones that often just I don't have to check [TS]

00:41:27   but I just wanted I wanted there so I see it. [TS]

00:41:29   So one of them is find out the emergency phone number in the country that you're going to just sort of have that on the [TS]

00:41:36   top of mind in case I need to make an emergency phone call for some reason [TS]

00:41:39   and need to double check my travel insurance [TS]

00:41:42   and then get into the packing section so I have this long list do you realize how much you're filling me with more [TS]

00:41:47   panic they're not going to be as good as they were many of these things go right so I have to have packed the go pro [TS]

00:41:55   you know that little that little camera I have you know socks and underwear I have. [TS]

00:42:00   Kendall I have glasses clothes sunglasses toiletries U.S. [TS]

00:42:04   Passport Irish passport laptop power converters i Phone i Pad wires got a thing that I hate the most. H.S.B.C. [TS]

00:42:15   Bank dongle and if you have one of these things [TS]

00:42:17   but like that little that little key thing that you need to punch a number into log into your P.C. [TS]

00:42:22   Bank I hate that thing so much I have literally taken that around the world to one of them I need to take it with me. [TS]

00:42:29   OK so that in your bag right now I see right there. [TS]

00:42:33   Yeah I've got shades I have my new health card in case I'm traveling to the E.U. [TS]

00:42:40   Fitbit Oh here we go pack noise cancelling headphones that's the book. Bose headphones. Wireless headphones. [TS]

00:42:45   Oh and I'll tell you this is the best one for the United States. [TS]

00:42:49   Pack a physical pen for customs because if you're going to the US then [TS]

00:42:56   when you get into America there's a section where you have to fill out this little custom card [TS]

00:43:02   and nobody has physical pens with them and there are never enough at the airport [TS]

00:43:07   and you can save yourself like an hour just by packing a pen [TS]

00:43:11   and to be ready to fill out this stupid piece of paper either for that [TS]

00:43:14   when you go to the United States so that's part of my checklist [TS]

00:43:17   and all of the things I try to think of for every possible occasion when when traveling. [TS]

00:43:22   Were you a Boy Scout I was not. [TS]

00:43:24   No Well I was very briefly in the Boy Scouts when I was very young and hated it [TS]

00:43:29   and I left as fast as I possibly could and not always be prepared. [TS]

00:43:35   I do like to always be prepared [TS]

00:43:37   but that conflicts with my dislike of nature which Boy Scouts obviously involves a lot of so you know nature is just [TS]

00:43:43   like physical objects everywhere. [TS]

00:43:44   It's so untidy nature so I mean I remember we went for a walk around the forest in California didn't it was some of the [TS]

00:43:51   some of the gang we just facing that we now know that's that's different right because those kinds of things are [TS]

00:43:58   basically nature. Or as theme park. [TS]

00:44:01   From my perspective right there like a little path we're going to walk around it's sort of a nice it's a nice change [TS]

00:44:09   that's enjoyable but nature as oh like just recreation or camping [TS]

00:44:15   or I'm going to put myself through this physically uncomfortable process of you know spending a night a night outdoors [TS]

00:44:22   like it's the New Year Lisick age I'm not going to do that. Not voluntarily. [TS]

00:44:26   I understand people enjoy that that's great for them but I am a big fan of technology [TS]

00:44:32   and the indoors indoors is very nice. So Boy Scouts was not for me so I went to the toilet in the Polo. [TS]

00:44:46   Like like a hole in the ground in a little shed and it was like a very smelly and very very unpleasant. [TS]

00:44:58   But also this little toilet shed had a purpose it was also where they tried today yet so over three walls where the [TS]

00:45:08   toll was was like see it from ground to ceiling. Yep done just piled just pats piled on top of each other. [TS]

00:45:18   I'm guessing you would know what I would out of it I would not appreciate that now. [TS]

00:45:24   But I'm also because I know who I am. [TS]

00:45:28   I go I would try to avoid putting myself in that kind of travel situation in the first place. [TS]

00:45:34   Yeah I think that's one of the things you have about your pain [TS]

00:45:37   and so I have the best toilets do they do that with one hundred percent true. [TS]

00:45:42   It's like being at the controls of the space shuttle [TS]

00:45:44   when you go to the toilet in Japan they have those like Consols with buttons and you know what. [TS]

00:45:52   While we're on the topic I can imagine that Japan is going to come up very fickle in the pocket [TS]

00:45:55   but I will just mention there are many things I like about Japan. I love that everything. [TS]

00:46:00   It's just super neat and tidy. Right so just like any store everywhere you go and everything is tiny boxes. [TS]

00:46:06   It is all very neat and clean and I like that and I have to say adore [TS]

00:46:13   and love the Japanese people for their custom of the face mask when they are sick. [TS]

00:46:19   As if God if I could make that a cultural thing in the world I would so do that I deeply appreciate everyone who wears [TS]

00:46:28   a face mask when they are sick I just I think that is that is the greatest So they're all sick [TS]

00:46:33   when they're doing that we often see people a lot on planes and that with masks [TS]

00:46:38   and I always like Oh I think they're trying to avoid getting sick from a you know if I take offense to it. [TS]

00:46:43   They do to me. Yes they're doing that for your benefit if you are if you are sick. [TS]

00:46:50   You wear a face mask and that is obviously the way that it should be done [TS]

00:46:56   and never ever you know not in a bun in the very cosmopolitan place every once a while I will see some some Japanese [TS]

00:47:01   people who have a face mask on. As I got I am so thankful for you to you for wearing that face mask. [TS]

00:47:08   Obviously this is what everybody should do but it is not what everybody does and then you are in underground [TS]

00:47:13   and there's just God I mean you just think about all the surfaces that you have to touch [TS]

00:47:16   and all the people who have touched them and how many of them have been sick and sneezing and coughing [TS]

00:47:21   and it's just it's amazing that people can not be sick all the time considering how many other human beings you are [TS]

00:47:28   exposed to. So yeah. Anyway as a side note Japan thumbs up for me for the face masks. Well done guys. I really love it. [TS]

00:47:36   I'll give you my thumbs up. [TS]

00:47:37   Can we go to this music festival there called Fuji Rock which is you know a music festival tours [TS]

00:47:45   and you can cancel you can stay in hotels or you can camp. [TS]

00:47:48   Anyway I won't bore you with the details of the festival I don't know what you know of music festivals [TS]

00:47:53   but almost nothing in the U.K. Music festivals almost as famous for their. [TS]

00:48:00   Lawlessness and unsanitary conditions as they are for the music like us to bring famously the toilets are terrible [TS]

00:48:06   and you know it. I don't imagine it would be an experience you would find pleasant. [TS]

00:48:12   So anyway we went to the music festival in Japan and it's the exact opposite. [TS]

00:48:17   It's like it's been completely Japanese artist and it's just everyone is so good [TS]

00:48:26   and like people will put it like a picnic crowd getting ready for the music and we put their valuables on [TS]

00:48:33   and then just go decide they want to go and get a drink or something and just leave their stuff [TS]

00:48:38   and like people want Steeler and or Connor. [TS]

00:48:41   It'll just be left the itemizing by at one point I lost like a camera I left my camera in a toilet Funnily enough the [TS]

00:48:48   toilets are all so lovely there. I left my camera in a toilet. [TS]

00:48:52   Someone found it handed in I got my camera back later they catch you they will line up at the recycling bins to make [TS]

00:49:03   sure they put the right rubbish in the rightly so a long time with those people lining up for what's at the end [TS]

00:49:09   and that was the bottom line and someone else was lining up in there [TS]

00:49:11   and they will make sure they put everything in the right bins. That's amazing. It's crazy. [TS]

00:49:17   They're like they do things right. [TS]

00:49:19   You would love I mean yeah you do [TS]

00:49:21   but you wouldn't you know this is if you're going to go to a music festival this is probably the only one I mention you [TS]

00:49:25   could be dragged along to that sounds about right. [TS]

00:49:28   So music festivals in Japan I guess maybe I will go to everywhere else. No thank you it looks terrible. [TS]

00:49:35   Let me tell you one other observation about this music festival I think would lead on to the topic that we were [TS]

00:49:40   thinking of discussing today because another thing I was talking to an English guy who runs was involved with running [TS]

00:49:49   this festival guys and actually joining thing because he was in the Boomtown Rats for people who are into real music [TS]

00:49:56   but that's by the book and I was talking to him about it saying what. [TS]

00:50:00   One of the people that coming to this festival [TS]

00:50:02   and he said one of the things the Japanese people really liked about this festival was a deliberate decision they made [TS]

00:50:09   to not plaster advertising everywhere. It's like saying on this mountainside and trees and it's a very beautiful place. [TS]

00:50:16   And they've kept it looking very natural whereas most places you go in Japan obviously you know you have your lots [TS]

00:50:21   and listens and screens [TS]

00:50:23   and you can't you can't move your eyes anywhere without being completely bombarded by advertising. [TS]

00:50:29   And he said For them it's a really strange and enjoyable experience to be able to go somewhere for two or three days [TS]

00:50:38   and not see advertising absolutely everywhere. So speaking in saying advertising absolutely everywhere. [TS]

00:50:44   Yeah that's one of the things we were thinking about talking about today is the advertising industry. [TS]

00:50:50   I think this is this is a very difficult topic to talk about when is it OK [TS]

00:50:56   when is it not OK ad blocker that like there's a whole world of things related to the advertising world. [TS]

00:51:01   There's some topics in life where I think it is almost impossible to have some kind of consistent opinion that you also [TS]

00:51:09   always follow through on [TS]

00:51:10   and I think advertising is is one of those kinds of things no matter what your thoughts are in advertising no matter [TS]

00:51:16   how much you think it through there's always going to be some point where you're acting in a way that is hypocritical [TS]

00:51:23   to what you might think if you if you wrote it down on a piece of paper and said This is the way stuff should be. [TS]

00:51:30   So yeah I just I have a whole bunch of notes. [TS]

00:51:32   Another exactly sure where to start [TS]

00:51:34   but I just I think that that's the opener there is I am probably going to say things that are inconsistent with things [TS]

00:51:42   that I say later and I think that that is just part of the complication of advertising [TS]

00:51:47   and I think that that is also why it's an interesting topic is the many different layers to this. [TS]

00:51:53   So I mean are you thinking about advertising sort of in the context closest to home for us. [TS]

00:52:00   Like I'm going to You Tube videos and things like that. [TS]

00:52:02   Yeah so that's that's kind of the place to start is that both of us have our incomes dependent on advertising [TS]

00:52:11   advertising if you don't watch one of my videos there's advertising on it if you go to watch one of your videos there's [TS]

00:52:16   advertising on it through various means sometimes that people click sometimes even if they don't. [TS]

00:52:21   We earn like a commission from that advertising being displayed [TS]

00:52:26   and so like that is that is the core of how we can make our livings [TS]

00:52:31   and how many You Tubers make their livings is is through that may be the place to start is the most contentious on the [TS]

00:52:39   Internet is the role of ad blocking software. Yeah. [TS]

00:52:47   Which I was going back and forth today about whether [TS]

00:52:49   or not we should even talk about this topic again because it's hard to discuss especially [TS]

00:52:55   when you're living depends on advertising. [TS]

00:52:58   But ad blocking software exists and you can you can find many people saying very many different things about it [TS]

00:53:05   and it is it's just tricky. [TS]

00:53:07   And before I say anything I'm going to put you on the spot do you have any initial thoughts about ad blocking software [TS]

00:53:14   do you know it's something I'll never really think about. Really it doesn't it doesn't. [TS]

00:53:20   Now I never think about it and in fact one of the first times I have ever I mean I'm aware of of course [TS]

00:53:27   and I see comments about it and I'll see a comment on my video but some of these ads are a pain in the backside [TS]

00:53:33   and sometimes I don't want to use ad block probably three thousand and stuff so many of you [TS]

00:53:38   and I just kind of let that wash over me but the other day I was talking to someone about my he was a big watcher [TS]

00:53:46   and I was telling him about the fact I make videos [TS]

00:53:48   and he did say to me how do you feel about blocking software I use and what do you think about it [TS]

00:53:54   and it was the first time someone had asked me specifically and. Right now it's kind of. [TS]

00:54:03   I take it if it was going to kind of like yes it undermines a source of income for us in the fringes upon that. [TS]

00:54:15   Well there's a vibe a good follow up right. It's related to the infringement thing. [TS]

00:54:19   Yeah these people freebooters But anyway I guess naively I don't think much about it [TS]

00:54:30   and I should point out that you know advertising isn't isn't the complete baled an endo for me for I write my business [TS]

00:54:40   model and likewise for you to help me with other things coming coming up stream subs and with sub will as well. [TS]

00:54:45   Yeah not is not the end all be all [TS]

00:54:47   but it is definitely for me anyway I can say that advertising is the majority of my you know and it's for [TS]

00:54:53   and it's very important it's very important for people to use [TS]

00:54:56   and it sustains you know it helps the creators get paid as you know most of the time there are other ways they can be [TS]

00:55:02   sustained. So I guess my position should be that I wish people wouldn't block the ads. [TS]

00:55:11   So yeah I guess that's just my that's my default position but I don't feel any fire and brimstone about it. [TS]

00:55:18   I can I don't know how prevalent this rooster. [TS]

00:55:21   Yeah I was I was I was googling around earlier today trying to find some numbers for you know what. [TS]

00:55:27   How many people actually use blocking software and I could not find anything reliable [TS]

00:55:34   but I would say all the numbers were somewhere between five percent and a kind of minimum. [TS]

00:55:40   And I saw a couple of very high numbers but none of them were over thirty percent [TS]

00:55:45   and a maximum that's much higher than I was I guess but who knows. [TS]

00:55:50   This is a bit like I don't know [TS]

00:55:51   and the numbers that we're saying thirty percent were coming from ad blocking software themselves. [TS]

00:55:57   Yeah and so I you know I don't know if it's. [TS]

00:56:00   If it's in their interest to over inflate those numbers or what [TS]

00:56:02   but I guess our core audience to people who watch a lot of heat [TS]

00:56:06   and therefore they're likely to be more likely to have it than someone who just occasionally What is your idea to get a [TS]

00:56:12   recipe. [TS]

00:56:13   Yeah [TS]

00:56:13   and so I think here here's here's where the complication comes in for me sitting down just thinking about a situation. [TS]

00:56:20   It's obvious that ad blocking software in aggregate is not good for the Internet. [TS]

00:56:27   I think there is no argument against that because there are so many things that rely on advertising to be made [TS]

00:56:36   and I often see people say you know whatever it is should use some kind of alternative funding method you know you [TS]

00:56:42   should sell stuff. [TS]

00:56:44   Sure there are other ways to to do business [TS]

00:56:47   but that doesn't change the fact that lots of things on the Internet just couldn't exist without advertising in there [TS]

00:56:53   in their current form. Yes. [TS]

00:56:55   Or at the very people who say you know you should have a different business model would like it weigh less if. [TS]

00:57:01   Every video site on the internet suddenly charged membership fees and there was just no where to watch videos for free. [TS]

00:57:09   You buy that. That is obviously worse for everybody. And like my own videos I like lots of people to see my videos. [TS]

00:57:18   And the only way that that can work or I can have lots of people see them [TS]

00:57:22   and be able to support myself is to have ads on them. [TS]

00:57:26   There just isn't any other way that that can really work on such a large scale. [TS]

00:57:32   So it is it is undeniable that in aggregate ad blocking software is bad for the Internet. [TS]

00:57:40   The problem is and I'm forgetting the name for it but it's like it is an economic name for this. [TS]

00:57:46   But the impact of ad blocking software on any one individual's computer is not going to break anything. [TS]

00:57:58   And that is always the. [TS]

00:58:00   Still conflict is that for any one person they can say well it doesn't make a difference to creator X. [TS]

00:58:07   If I have ad blocking software if I don't and that is true but. [TS]

00:58:11   But as the number of people who say that increases it does start to become a problem in aggregate [TS]

00:58:19   and that is where the fundamental conflict comes in [TS]

00:58:22   and I was trying to think think through some of some of my thoughts on this a little bit earlier [TS]

00:58:28   and so while I can say that you know I shouldn't have ad blocking software advertising is what is supporting a lot of [TS]

00:58:35   things I love on the Internet. [TS]

00:58:37   Some of that kept popping into my mind is a comparison with fast forwarding the commercials on T.V. [TS]

00:58:44   Where people have like a Tivo Now fast forward through the commercials I think that she would even have like a [TS]

00:58:49   commercial skip button. Apparently I'm not exactly sure how that works. Yeah we deliberately like it as a T.V. [TS]

00:58:55   Show we want to watch we deliberately go for a cuppa tayo something to build up a bit so you can fast for the ads. [TS]

00:59:02   OK I was just so you know so if you know you just you can zip through them so yeah. [TS]

00:59:07   So here's why I can feel that very passionately about the Internet and like I totally love the internet [TS]

00:59:11   and I think ad blocking software in aggregate is bad for the Internet I would never even like hesitate [TS]

00:59:18   or think twice to fast forward through T.V. Commercials. [TS]

00:59:21   Yeah I mean it wouldn't it would not even wouldn't even cause a nano seconds worth of hesitation in my mind like well [TS]

00:59:29   obviously I was going to fast for these commercials but the same exact arguments apply right that T.V. [TS]

00:59:36   Show there because advertisements have are what supporting them. [TS]

00:59:40   Yeah [TS]

00:59:41   and so that's why I mean it's impossible to just not be a total hypocrite in some way with regard to the advertising [TS]

00:59:47   industry. [TS]

00:59:47   I mean the only difference is you know we have very exactingly measured on whether [TS]

00:59:54   or not people watch the ads whereas no one knows who's fast forwarding and T. [TS]

01:00:00   The companies are kind of you know that guess as to who's watching in terms of that fast forwarding scenario as far as [TS]

01:00:07   I know and I think they can measure who fast forward through the ads. Yeah yeah. [TS]

01:00:12   So so many fast forwarding through the ads when I watch a T.V. Show is is not is it different. [TS]

01:00:21   It seems different tonight. I understand I understand the principle is the same but it's not quite such a direct hit. [TS]

01:00:29   So I would argue that that it is is absolutely no different at all though if you wanted to be different you think oh [TS]

01:00:35   well they don't they don't know they're just paying for a certain amount of advertising [TS]

01:00:38   but the fundamental argument still applies that advertisers are trying to figure out whether it is cost effective to [TS]

01:00:44   advertise on certain mediums. Yeah. [TS]

01:00:47   Right and in some sense from the advertisers perspective they just care if an advertising campaign is profitable. [TS]

01:00:55   Yes [TS]

01:00:55   and the rest of it can be a bit of a black box from their perspective so people who are some some portion of the population [TS]

01:01:02   blocking ads in some parts of the population fast forwarding that is built into what's called like a like a return on [TS]

01:01:07   investment calculation that the advertisers have to do is it worth buying more advertising in this particular medium [TS]

01:01:15   or is it not. [TS]

01:01:16   So that's what I was doing the same thing earlier and I was thinking about like I'm trying to find a way that T.V. [TS]

01:01:21   Is different but it just isn't. [TS]

01:01:24   I mean so you're saying find me fast forwarding the ads through Downton Abbey on not allowing myself to be influenced [TS]

01:01:31   and then maybe go and buy that can of Coke afterwards [TS]

01:01:34   and that all gets factored into how many cans of Coke I sell that gets factored into some big equation. [TS]

01:01:40   Algorithm Yeah that that's that's exactly right [TS]

01:01:43   and so you're you're skipping ads are sort of making Downton Abbey less profitable per view from the from the [TS]

01:01:50   producer's perspective and from the advertisers perspective as well. [TS]

01:01:53   Yes because even though our economy [TS]

01:01:54   and advertising I'm not right I guess that's one thing that drives me absolutely crazy because these this argument come. [TS]

01:02:00   Up on the Internet all the time over over advertising [TS]

01:02:03   and the thing that drives me crazy is that people who are on the Internet said Oh I never click an ad [TS]

01:02:07   and so it doesn't matter if I run a blocking software anyway. But that's not how a lot of the advertisements work. [TS]

01:02:14   You know like on on You Tube I have to be the for some reason but sometimes you get paid because someone clicks but. [TS]

01:02:21   But many times you don't. [TS]

01:02:22   A person doesn't have to click it all an advertisement is just based on the impression [TS]

01:02:27   and so it doesn't even matter that people who say that they never click [TS]

01:02:31   and buy something that is not how all of the ads work. How many of them work but not all of them. Yes. [TS]

01:02:38   So yeah it's just it is a it's a very complicated issue [TS]

01:02:44   and I hate stuff like this where I can't I can't come to a perfectly consistent opinion about you know what should be [TS]

01:02:53   or how things should work. Do you said looking software. Right so that is the question isn't it right. [TS]

01:03:00   Do I have ad blocker installed on my own computer and the answer is that I do I do. Now you're depriving me. [TS]

01:03:13   You never watched my videos anyway. Yeah. So some qualifications to this. [TS]

01:03:19   OK First of all is that I'm very aggressive with what's called a white list. [TS]

01:03:25   So you can select websites where you will allow the ads to display. [TS]

01:03:31   And so I do have that set for You Tube [TS]

01:03:33   and I have it set for a bunch of Web sites that I regularly visit because I don't want to deprive them of impression [TS]

01:03:39   based advertising revenue. [TS]

01:03:42   But it is it is weird because that same argument that I made before is that I also know [TS]

01:03:49   and again you know I can't speak to specifics because of the sort of contractors I'm with you too [TS]

01:03:54   but like I know that my individual and blocking of websites makes. [TS]

01:04:00   A negligible difference in their actual revenue [TS]

01:04:04   and so it's it's weird because voting though isn't a one size doesn't change an election. [TS]

01:04:09   But if everyone did and that is a really good comparison that is a really good comparison. [TS]

01:04:17   And so so yeah this is where the conflict comes from is it's like it's a symbolic gesture almost in both ways right. [TS]

01:04:26   To white list [TS]

01:04:28   or to add block because there are that there's one site in particular that I'm kind of happy to to the ad log on [TS]

01:04:39   and it's because I do not want to give them revenue [TS]

01:04:42   but it is impossible to avoid them sometimes it's like I don't want my accidental clicks you know to give this place [TS]

01:04:48   any revenue. You're not naming this very reason. [TS]

01:04:53   I'm going to say image because that's how I say it in my mind I don't think that's really how it's pronounced [TS]

01:04:57   but it's I M G U R Yeah and I'm probably going to make a lot of people very angry when I say this [TS]

01:05:05   but I am not a fan of her image her [TS]

01:05:10   and I haven't been since the beginning because I think its whole existence is predicated on just massive copyright [TS]

01:05:20   infringement that is basically what the flip side is is the place for people to to host it. [TS]

01:05:27   It's a place where people are free but as well as everywhere. Well no the users are not freebooters. [TS]

01:05:35   I give you just enough freebooters But the Web site as a whole is I'm so happy to hear you say for you because I think [TS]

01:05:43   one of the places that it really gets me on Reddit is people will host people finding some web comic that they think is [TS]

01:05:50   really funny and they upload it to image or and then submit it to read it because an image or loads very quickly [TS]

01:05:59   and so that way. [TS]

01:06:00   What has happened here is that you've now directed Reddit traffic to an image that does not belong to image but image [TS]

01:06:07   or is getting all the money from it. [TS]

01:06:10   They are gaining advertising revenue from people looking at this web comic [TS]

01:06:14   and the original web comic artist is not getting any revenue from that at all and you know you might call it stealing. [TS]

01:06:22   It is different it is not popular. [TS]

01:06:25   But but it it really bothers me I mean I under I understand the need for a site like image or to some extent [TS]

01:06:32   and there are historical reasons why image hosting sites exist which I think are less of a modern problem. [TS]

01:06:38   But it used to be that you know you could just assume that anybody's web site would just completely crash [TS]

01:06:42   when a place like Reddit links to it. [TS]

01:06:45   Yeah [TS]

01:06:45   and so nobody would be able to see the thing in the first place which is why sites like imagery came into existence [TS]

01:06:51   but I find that that is less and less the case. [TS]

01:06:54   Web sites crashing under the pressure so there's a story for reasons why the thing kind of exists [TS]

01:06:58   but I do not white list image or because I I don't like the existence of your site. [TS]

01:07:06   I wish that people would link to the actual webcomic or the actual photographer who took this picture [TS]

01:07:12   and not just put everything up on this gallery so I have I have conflicted feelings about image [TS]

01:07:18   but it's hugely popular with the Reddit people so I imagine lots of groups are going to be angry about that. [TS]

01:07:23   I agree about my dislike of it but I don't but if you use what it is just impossible to avoid an image [TS]

01:07:29   or a good case for its own event you might make people angry but I think it's a fair point. [TS]

01:07:35   Maybe if they get like there's nothing illegal or bad luck sufferers is OK so. [TS]

01:07:40   So here's here's where I think that like a really interesting question about blocking software is is that there's an [TS]

01:07:48   implicit agreement with Web sites like You Tube [TS]

01:07:52   and anything that makes content available free that the price of admission is those ads. [TS]

01:08:00   Right that's that is basically how you are paying for admission to this Web site in a way. [TS]

01:08:07   But what I find very interesting is that there's a lot of question about how [TS]

01:08:12   or what are the rights that a computer user has to control the software that runs on their machine. [TS]

01:08:23   And that's where I think that ad blocking software is very interesting because I'm of I'm a very much absolutist over [TS]

01:08:34   this. [TS]

01:08:34   I think that general purpose computers which are laptops mean they can argue they can run any computer code that you [TS]

01:08:40   give them. [TS]

01:08:43   I think at the end users should have extreme control over their own machine [TS]

01:08:49   and that that means that I could not imagine any kind of world where. [TS]

01:08:54   I'm running ad blocking software could be against the law for example. [TS]

01:09:00   Or you could try to sue a particular user for damages for running [TS]

01:09:03   and blocking software because I think that you really should be able to have just total control over your machine [TS]

01:09:10   and the code that is run upon it. But what I want to say is I don't know. [TS]

01:09:16   There's a bunch of ad locking companies I can't remember which one this is from [TS]

01:09:20   but one of them ran a fund raising campaign recently which is which is what has gotten this on my mind for the past [TS]

01:09:29   couple months and I've been meaning to write an article about this [TS]

01:09:31   but I don't think I ever will so let's talk about it now. [TS]

01:09:36   And I I have very very deep misgivings about a company that exists to create ad blocking software. How do you mean. [TS]

01:09:49   I almost feel the world I would want to live in is one where ad blocking software is not available to the general [TS]

01:09:55   public. But if you are able to write your own. [TS]

01:10:00   You can run it on your own machine thing at blocking software but the one you've got to make. [TS]

01:10:06   So it's this company that ran this fund raiser I think it also is in that company. [TS]

01:10:12   No Oh God no I would never give them any money so I think you can use for OK So this is this is the one I'm running is [TS]

01:10:19   Ad Block. [TS]

01:10:20   It's just called block I guess so many variations of it I'm not even sure that's the full name [TS]

01:10:26   but they have they have this little promo video that I recently watched [TS]

01:10:29   and it just drives me crazy because it starts off there. [TS]

01:10:32   They're doing a fundraiser and they say there's two lines in there I was like I love you [TS]

01:10:38   and internet without advertisements. And they're trying to promote the trying to promote this to people. [TS]

01:10:44   So they've made an ad yet they've made an ad about their own ad locking software [TS]

01:10:50   and I guess it's like the institutional existence of this ad blocking software. [TS]

01:10:57   I I don't I don't like because this [TS]

01:11:00   when you talk about the police that is making the ad blocking software I think you can very clearly point to them [TS]

01:11:07   and say like you are making the Internet worse in a way that you can't assign the blame to the individual users because [TS]

01:11:16   each individual user has a negligible impact. [TS]

01:11:20   But the ad blocking software company themselves they're the ones that allows this aggregate genuine impact to occur [TS]

01:11:29   and so I feel like you can assign blame towards them [TS]

01:11:34   and they're blaming a gun manufacturer for the bad taste of hyperbole right. [TS]

01:11:39   This is this is exactly like it's so conflicting. I don't know if that is an appropriate or an inappropriate analogy. [TS]

01:11:47   It might be a very good one it might be a very bad one. [TS]

01:11:49   I can't decide I can't figure out where I stand on this and I find a very frustrating thing I don't understand sorry. [TS]

01:11:56   Yeah. Maybe I've kind of missed missed something here. [TS]

01:12:00   This company has been making ad blocking software before this company like it was before that was it just like a little [TS]

01:12:07   cottage industry or is it always been made by institutional organizations. [TS]

01:12:13   I'm pretty sure this one started as an individual guy [TS]

01:12:15   and now they have a couple of employees so it used to be like a little and underground thing [TS]

01:12:19   and now it's become like a yeah I guess so I have to be honest I don't I don't know fully the background [TS]

01:12:25   and I said this there are so many of these places as well so I'm not exactly sure the situation is [TS]

01:12:30   but so one of the things that the that the block says in their video is help make the internet a better place [TS]

01:12:39   and I think like adblock does the exact opposite his M.O. [TS]

01:12:47   Is and say help make the internet a better place by putting C.D.P. Creative business. [TS]

01:12:51   Yeah right like that and like help make the internet a better place [TS]

01:12:54   and they keep talking about these ads as though they're some kind of. A natural barrier. [TS]

01:13:02   Oh we would have this really clean path [TS]

01:13:04   but there's all these boulders that nature left in the way right to help us clear these boulders you know [TS]

01:13:09   and we're going to make this road a better place. Yeah right. [TS]

01:13:12   And like the actual situation is somebody built a toll road [TS]

01:13:16   and they're saying help us tear down this toll booth to make the world a better place as well. [TS]

01:13:24   The toll booth is the thing that pays for the upkeep of that road. [TS]

01:13:28   Yeah as it is it is not a fair comparison so I don't know I guess. [TS]

01:13:34   Yeah I feel so uncomfortable even even talking about the existence of ad blocking software. [TS]

01:13:40   I don't I don't want to be a hypocrite about this but it's it's it's just so it's a tricky contentious issue. [TS]

01:13:50   I just feel like I want the company that allows me to do this thing to exist that is a situation that I would like in [TS]

01:13:59   the world would you. Kind of crazy but you know. Yeah it's just a very complicated situation. [TS]

01:14:08   Well I'm happy to say I don't run blocking software [TS]

01:14:11   but that's mainly because I probably just couldn't get it to work I can't even get my e-mail to work in the city of Sao [TS]

01:14:21   Paulo. A few years ago actually banned advertising in all public places in the city. [TS]

01:14:28   So people had to take down public billboards that that faced faced public streets. [TS]

01:14:34   I think that the way it works [TS]

01:14:36   and it's an interesting picture is if you go on Flickr you can find photos of Sao Paulo where there are no [TS]

01:14:40   advertisements but there are still the the blank billboards up in various places. [TS]

01:14:46   And that's a case where I also think boy if I was the mayor of the city of London I would totally do that without [TS]

01:14:55   without any hesitation I would pass that law as well. [TS]

01:15:01   I think that that is that's a situation where clearly not having advertising is sort of it's a nicer experience [TS]

01:15:09   or like your time of the Japanese going to the music festival before it's a nicer experience to go through a place that [TS]

01:15:15   does not have advertising and. Unlike much of the Internet. The city will still exist without billboards. [TS]

01:15:24   If someone took down all the billboards in London tomorrow those buildings wouldn't go away right there. [TS]

01:15:29   They're not dependent on the advertising revenue from the billboards to exist. [TS]

01:15:33   Yeah you know what with the businesses that populate them start having problems and stop start going out of business [TS]

01:15:39   and it starts this slippery slope of decline I mean just let me fast forwarding through the Tay they are you being a [TS]

01:15:46   you thing simplistic about it is that more important to the economy than your realizing I mean maybe I would. [TS]

01:15:55   How do you mean just like a big deal with McDonald's or something and it's not not like you know. [TS]

01:16:00   Not like you know I believe that you know the saying come and buy my rings because thirty percent off. [TS]

01:16:05   You're talking about like Coca-Cola putting some big billboard up on that that's the kind of thing that Sao Paulo which [TS]

01:16:11   I meant they didn't take down like business signs you know like in the business window or that kind of stuff. [TS]

01:16:17   They were taking down a giant public billboards which I would suspect is a would be a fairly negligible impact. [TS]

01:16:25   Would you be happy for the City of London to do that and pay double council rates. [TS]

01:16:30   I would be pretty surprised if it had doubled the council rates. [TS]

01:16:36   I was I was so proud of an economy it is all part of an economy. When I pay double I don't know. [TS]

01:16:43   I also I wonder about that. [TS]

01:16:45   Actually I kind of think about this sometimes on the underground because there's tons of advertising on the underground [TS]

01:16:50   course [TS]

01:16:51   and I have I have actually wondered a couple times what increase in Underground ticket would I be willing to pay to not [TS]

01:16:59   have any of this advertising here because I've seen I've got I'm going to say the Moscow subway [TS]

01:17:05   but this might be totally wrong sorry Internet I'm not looking it up right now [TS]

01:17:09   but I have seen beautiful photos of some subways where the interiors do not have any advertisement [TS]

01:17:15   and it's just like some big art project or it looks like a beautiful hall. [TS]

01:17:20   Yeah [TS]

01:17:20   and I think that that is a genuinely nicer experience for people on public transport too to be able to take out the advertising. [TS]

01:17:29   But my understanding I tried to look at this once a while ago. [TS]

01:17:32   My understanding is that the advertising on the London Underground is a very substantial decrease in the cost of the [TS]

01:17:39   actual tickets that advertising money is no joke for London so you know it might you know whatever their actual number [TS]

01:17:47   is a bit like double the price like that's you know I'm not sure I would be willing to pay that [TS]

01:17:52   and I know there are people who just couldn't pay that you know if you double the transportation cost that's not right [TS]

01:17:57   at all they say that but I say that it's right you know. [TS]

01:18:00   This snake you're not going to take into my picture [TS]

01:18:03   when I say all the petro so expensive because so much of its tax so it's the price of oil [TS]

01:18:07   and there's other things come down the Metro process and change. [TS]

01:18:12   Yeah there's any potential think that such a thing is tricky. Yeah yeah yeah I don't know. [TS]

01:18:19   The only other thing that might be worth just mentioning that I sort of alluded to in the beginning you know we we've [TS]

01:18:27   talked about this being you know a ten episode experiment from the beginning [TS]

01:18:32   and see if we can even get to ten episodes and there are there are many things that affect whether [TS]

01:18:38   or not this is going to be a successful experiment. [TS]

01:18:41   One of them is how many people isn't another one is how much of an impact this has on your work schedule [TS]

01:18:48   and my work schedule but it is undeniable that they are a big. [TS]

01:18:54   A portion of this is also the effectiveness of the advertising on the pod casts [TS]

01:19:00   and so this very thing that we are doing is another example of how advertising can bring into existence something that [TS]

01:19:11   otherwise would not have happened and it is is only because I was you know I was thinking about doing a podcast [TS]

01:19:17   and trying to look into some numbers about how it might be financially sustainable [TS]

01:19:21   and you know there is already a pre-existing world of pod cast advertising [TS]

01:19:25   and so that's like this pod cast I don't know if we would have ever started it if if if the world of podcast [TS]

01:19:34   advertising did not exist. [TS]

01:19:36   If I couldn't see a way that maybe they were going to be doing it as a joint project that's taking a both of our times [TS]

01:19:41   for you know that we could be spending on other things like It also has to it has to be a financially viable product to [TS]

01:19:49   whoever's whoever's getting the set standards getting whatever they're paying they get a bargain [TS]

01:19:53   and do it right because you will seriously voice. You could I think you know you could sell us to this. [TS]

01:20:01   Maybe maybe not but I know how do you find doing the ads because I mean you've been talking a lot of advertising [TS]

01:20:10   and you know I've known you for a LONG Now I know I know you're very sensitive about advertising [TS]

01:20:14   and you know what it has some potency and you know narrating as which is a new experience for you [TS]

01:20:21   and a tax rate them and you put a lot of flair to them the hell you funding to enhance. [TS]

01:20:27   Yeah yeah I mean that's part of why this is also been in my mind you know it's been an interesting experience because [TS]

01:20:34   in on You Tube I feel very disconnected from the ads that play before the videos. [TS]

01:20:39   Yeah and I don't have anything to do with them. [TS]

01:20:41   They they come to this gigantic auction auction system is the way it works on You Tube And so if I feel just totally [TS]

01:20:47   removed from them and all my videos you know I'm very sensitive [TS]

01:20:51   and have you know turned down offers so far to speak an ad at the end of the video because I feel like I don't I don't [TS]

01:21:00   like this or I haven't quite figured out the way that I want to do it if I were ever to [TS]

01:21:03   but it's never come up with something that I would like to do in the videos yet. [TS]

01:21:09   But on the podcast it seems very natural to do it [TS]

01:21:12   and maybe that's again just because you don't have to not not being able to have a consistent opinion while I feel very [TS]

01:21:18   strongly about not speaking in the video is an advertisement in the park as it just seems totally natural [TS]

01:21:23   and maybe that's because I listen to a lot of podcast [TS]

01:21:26   and so I'm very used to this format of the host reading out an advertisement that it just it seems very natural [TS]

01:21:35   and you know so far been we've been lucky to have products that I actually use and like and can feel good. [TS]

01:21:42   Recommending so that that has been very helpful [TS]

01:21:45   but it is it has been less weirder than I thought it might be is what I would say it's a crazy thing I'm really I'm [TS]

01:21:54   really in a spot and say you know what I'm missing a big football game to be doing this point. [TS]

01:22:00   No thank you [TS]

01:22:01   and I just I do I do you still find it crazy because I want to know how an American common trait they do these days at [TS]

01:22:09   rates that still seem I still haven't gotten used to it even after all this time with some guy will be talking about [TS]

01:22:15   the pitching match up and insert maybe he'll be telling you how great you know some hotdog brand is [TS]

01:22:20   or how great some car is like I mean the sports announcer doesn't yell at the commentator to say how wonderful [TS]

01:22:27   something is and then you get back on and I still find it weird in sports country. [TS]

01:22:31   That's because they don't do in other countries or don't do in the U.K. In that one. [TS]

01:22:36   But your input something I've been listening to a lot as you know it just seems I think you know it seems very natural [TS]

01:22:43   and you know again with conflicts over advertising I have genuinely benefitted from signing up to a bunch of the [TS]

01:22:49   services that I have heard on podcasts. [TS]

01:22:52   Yeah you know so what while we're recording this today I have I have no idea who the advertiser is going to be going to [TS]

01:22:59   recording that in the future so what I'm about to say is not an advertisement is just me saying it [TS]

01:23:04   but like I found out about Squarespace for listening to podcast ads on the five by five network which is home to a [TS]

01:23:11   bunch of shows that I listen to [TS]

01:23:13   and I like that that was great like that is an example of where my life is genuinely easier [TS]

01:23:18   and better from advertising in. [TS]

01:23:22   So you can't say Oh it is always an interruption because I don't know how else I would have found out about something [TS]

01:23:29   like that like I'm not I'm not deeply involved in the Web site building world you know that's like that's tangential to [TS]

01:23:36   what I'm actually trying to do [TS]

01:23:38   and so I'm not sure something like that would have ever come to me through just word of mouth. [TS]

01:23:43   It can it can be beneficial I mean granted the number of products that are like that in my life is very small [TS]

01:23:50   when compared to the total number of advertisements I have ever heard the price which is like functionally infinite. [TS]

01:23:58   But that still. That has still been the case for me. [TS]

01:24:02   Yeah I think that's yes a forgotten thing about it is sometimes actually performing a service they have a utility Zelda. [TS]

01:24:10   Yeah they do yeah. Cool night. [TS]

01:24:14   I think you know what I think is a lot more sadder as time as we've come at it from this angle of looking in [TS]

01:24:21   and you know that there are other aspects to advertising to do with the issue that we haven't even talked about. [TS]

01:24:27   So I suspect maybe maybe talking about this again sometime in my gma maybe it may be in the follow up I don't know I [TS]

01:24:35   feel exhausted and I feel I feel weird even just talking about the topic [TS]

01:24:41   but yeah I figure we will cut there because we were talking for a while [TS]

01:24:46   and you need you need to pack up oh about a pack a probably make a number yet. Email me that checklist. [TS]

01:24:54   Yes I will email you the checklist so that you can probably just mostly ignored tomorrow as you run around in a frenzy [TS]

01:25:00   of last minute packing I would not forget my headphones. [TS]