The Talk Show

00:00:00 ◼   ► only if you're desperate to stars love

00:00:03 ◼   ► Gruber on macbreak weekly but this show

00:00:05 ◼   ► is very slow and the content is if he

00:00:07 ◼   ► compared to other text shows just my

00:00:10 ◼   ► opinion by Jack daddy 5462 nearly

00:00:15 ◼   ► content-free two stars by I'm a Buddha

00:00:18 ◼   ► unfocused surprisingly incorrect about

00:00:22 ◼   ► many details and nearly complete waste

00:00:25 ◼   ► of time was the boot is so critical i

00:00:31 ◼   ► don't know a lot about Buddhism but I

00:00:33 ◼   ► know a little bit

00:00:35 ◼   ► there's a review of the last episode by

00:00:37 ◼   ► Sam Hill gosh

00:00:39 ◼   ► and I'm not exaggerating that was

00:00:40 ◼   ► written in all caps that me reading in

00:00:42 ◼   ► my all caps voice gosh what a waste of

00:00:45 ◼   ► time

00:00:46 ◼   ► give me a break you guys talk about

00:00:48 ◼   ► yourselves your show and your sponsors

00:00:50 ◼   ► for the majority of the time completely

00:00:52 ◼   ► self-absorbed trite crud totally without

00:00:58 ◼   ► direction as a two-star review by CM

00:01:00 ◼   ► Harrington the host sound almost

00:01:04 ◼   ► identical and they're short run length

00:01:07 ◼   ► is taken up by rambling about their

00:01:08 ◼   ► sponsors and the latest episode the host

00:01:11 ◼   ► arrogantly say the listeners who want

00:01:12 ◼   ► more focus don't get it

00:01:16 ◼   ► no John we do get it we simply don't

00:01:19 ◼   ► like it there is a reason most quote

00:01:22 ◼   ► professional unquote podcast this week

00:01:24 ◼   ► in tech macbreak weekly etc conform to a

00:01:28 ◼   ► formula even if informally because there

00:01:31 ◼   ► is an expectation on behalf of the

00:01:33 ◼   ► listener we want to know who is talking

00:01:34 ◼   ► we want the topics to be front-loaded we

00:01:37 ◼   ► don't want ten percent or more the

00:01:38 ◼   ► podcast to be rambling about your

00:01:40 ◼   ► sponsors and lastly could be better

00:01:44 ◼   ► three stars nice and five binary john

00:01:50 ◼   ► gruber is tomás de Torquemada to Paul

00:01:53 ◼   ► the rods don't a Hotei when it comes to

00:01:56 ◼   ► thoughtful and authoritative commentary

00:01:58 ◼   ► on technology the world of Apple would

00:01:59 ◼   ► be a cold and vulnerable place without

00:02:01 ◼   ► is insightful observations that being

00:02:03 ◼   ► said the podcast is underwhelming due to

00:02:06 ◼   ► its subpart production values and

00:02:08 ◼   ► planning

00:02:11 ◼   ► there's a lot of dead air arms as

00:02:14 ◼   ► off-topic remarks that stretch for a

00:02:16 ◼   ► long time and other minor annoying

00:02:17 ◼   ► things which could hopefully be fixed in

00:02:20 ◼   ► future episodes

00:02:21 ◼   ► wait a minute I'll shoot I blew it

00:02:24 ◼   ► these reviews are all from the old talk

00:02:26 ◼   ► show ah these are all gosh these are

00:02:34 ◼   ► healthy how did that happen I don't know

00:02:36 ◼   ► all i'm good on your part

00:02:40 ◼   ► let me get to the page for the new what

00:02:41 ◼   ► a terrible goof here we go here's the

00:02:44 ◼   ► new there's some reviews for the new

00:02:45 ◼   ► talk show new listener for stars by iana

00:02:49 ◼   ► connect

00:02:50 ◼   ► I thought episode one was pretty good

00:02:51 ◼   ► really don't mind the quote rambling

00:02:54 ◼   ► some call it fun listening ears was just

00:02:57 ◼   ► yeah I was gonna say i was wondering how

00:02:58 ◼   ► many people who write those reviews are

00:03:00 ◼   ► just simply don't like you I don't know

00:03:03 ◼   ► I wonder

00:03:04 ◼   ► here's another one by Patrick I go is it

00:03:09 ◼   ► seems like one of the rare individuals

00:03:11 ◼   ► who puts his name on these one-star

00:03:12 ◼   ► review rambling painful recording

00:03:15 ◼   ► quality if you've ever wondered whether

00:03:17 ◼   ► dan Benjamin was critical to the talk

00:03:19 ◼   ► show now you know he was the new guy

00:03:21 ◼   ► can't keep Gruber on track and seems to

00:03:24 ◼   ► record himself through his built-in

00:03:26 ◼   ► laptop life

00:03:27 ◼   ► ok alright that was not my built-in

00:03:30 ◼   ► laptop Mike it was however a microphone

00:03:33 ◼   ► on the wrong setting

00:03:34 ◼   ► so today and and to the person who

00:03:38 ◼   ► insinuated that i did not have enough

00:03:40 ◼   ► money to buy a good Mike I actually have

00:03:42 ◼   ► two mics and today I'm using the the

00:03:44 ◼   ► better of the two which is slightly

00:03:46 ◼   ► trickier to set up and I went the extra

00:03:48 ◼   ► mile today and I should have gone the

00:03:51 ◼   ► extra mile the last time and i should

00:03:52 ◼   ► say this is a spot on criticism

00:03:55 ◼   ► i'm joined again by my good friend John

00:03:57 ◼   ► Smoltz i'm john gruber this is the the

00:04:00 ◼   ► talk show the new talk show me one more

00:04:03 ◼   ► of these these is this is for the new

00:04:06 ◼   ► one this is for this from Jim lipsy

00:04:08 ◼   ► amateurish one-star no one knows his

00:04:10 ◼   ► subject matter as well as John Gruber

00:04:12 ◼   ► when he's focused and on point it's

00:04:14 ◼   ► great listening and Benjamin is why the

00:04:15 ◼   ► show used to consistently reach its

00:04:17 ◼   ► potential kept things on track with just

00:04:20 ◼   ► the right amount of conversational

00:04:21 ◼   ► tension

00:04:22 ◼   ► he made it look easy now Gruber is

00:04:25 ◼   ► trying out the driver's seat and a

00:04:26 ◼   ► format that features rotating guests and

00:04:28 ◼   ► the whole thing has become a meandering

00:04:30 ◼   ► mess that was exactly like listening to

00:04:32 ◼   ► two guys BS each other at the next table

00:04:35 ◼   ► at starbucks for 90 minutes i see that i

00:04:39 ◼   ► see it that pattern from the old reviews

00:04:41 ◼   ► but maybe that's just me

00:04:43 ◼   ► here's what here's a good one full of

00:04:45 ◼   ► hot air one star by Donald rapido

00:04:48 ◼   ► it was good when Benjamin was on it now

00:04:51 ◼   ► it's just Gruber stroking his own leg

00:04:54 ◼   ► o.o you go don't go

00:04:58 ◼   ► I got you good yeah yeahs site i didn't

00:05:01 ◼   ► want to pay extra my wife when I told

00:05:03 ◼   ► her two weeks ago and you know big time

00:05:05 ◼   ► it was a big deal when it was first

00:05:07 ◼   ► episode of the the newly-launched talk

00:05:09 ◼   ► shown and she said who's going to be on

00:05:11 ◼   ► and I said molt's she was like oh my god

00:05:13 ◼   ► that's great

00:05:14 ◼   ► perfect choice and then last week she

00:05:16 ◼   ► was like who's on and I said sandwich

00:05:19 ◼   ► and she goes she like plots and then

00:05:21 ◼   ► this week yeah she said was on and I

00:05:22 ◼   ► said molt's and she says him again

00:05:24 ◼   ► thanks for watching as as well all your

00:05:30 ◼   ► listeners thanks for being here

00:05:32 ◼   ► sure so what do we got this guy that I

00:05:35 ◼   ► think probably the big thing if you're

00:05:36 ◼   ► an apple apple nerd has got to be Tim

00:05:39 ◼   ► Cook's appearance at all things D uh-huh

00:05:41 ◼   ► so you know that's the big conference

00:05:43 ◼   ► out there in California and it's in

00:05:45 ◼   ► Southern California and even sure where

00:05:47 ◼   ► that is

00:05:48 ◼   ► yeah it is someplace in Southern

00:05:49 ◼   ► California San San something

00:05:52 ◼   ► yeah that's everything isn't everything

00:05:54 ◼   ► right everything in southern yes exactly

00:05:56 ◼   ► Santa doesn't count and something

00:05:58 ◼   ► California and Tim coating is actually

00:06:00 ◼   ► that it's and something which is Spanish

00:06:06 ◼   ► for something else actually and they you

00:06:10 ◼   ► know and that this is the only

00:06:11 ◼   ► conference that I can recall that Steve

00:06:13 ◼   ► Jobs ever regularly appeared at that was

00:06:15 ◼   ► not an apple thing like mad world or

00:06:18 ◼   ► WWDC and in fact they did a very what i

00:06:22 ◼   ► think is very nice thing is they

00:06:23 ◼   ► packaged up his six previous appearances

00:06:25 ◼   ► and I've made them available you know as

00:06:28 ◼   ► high-quality as they could get them free

00:06:29 ◼   ► of charges like a podcast on itunes

00:06:31 ◼   ► going back to 2003 or something like

00:06:35 ◼   ► that

00:06:35 ◼   ► right into it i forget which but yes so

00:06:37 ◼   ► pretty far back and I've seen an actual

00:06:40 ◼   ► number of them but i have not seen them

00:06:41 ◼   ► that far back so i'm gonna be interested

00:06:44 ◼   ► to watch those yeah i think the older

00:06:46 ◼   ► ones have got to be the ones that are

00:06:47 ◼   ► most interesting right because you know

00:06:50 ◼   ► Apple was a very different company in

00:06:52 ◼   ► 2003 yeah well they got before the ipod

00:06:55 ◼   ► well no the ipod was just was pretty

00:06:57 ◼   ► much brand new way at you know what is

00:06:59 ◼   ► coming years one of those weird things

00:07:01 ◼   ► that I remember I don't have a great

00:07:02 ◼   ► memory for stuff a decade ago but I

00:07:04 ◼   ► remember that the ipod is exactly as old

00:07:07 ◼   ► as 911 because the launch was apparent

00:07:10 ◼   ► raid pushed back by a month because of

00:07:12 ◼   ► how 911 that they know we're going to do

00:07:14 ◼   ► it in September someone they pushed it

00:07:15 ◼   ► back to november so it's 2011 art 2001

00:07:19 ◼   ► did you buy one when it right when it

00:07:22 ◼   ► came out

00:07:23 ◼   ► not for myself I bought that first one

00:07:25 ◼   ► no for Amy as a christmas present and I

00:07:29 ◼   ► think historical and you know we've been

00:07:31 ◼   ► together very long time I thought I

00:07:32 ◼   ► believe that easily goes down as maybe

00:07:35 ◼   ► the greatest Christmas present ever

00:07:36 ◼   ► purchased outright 499 I believe yeah

00:07:41 ◼   ► not bad i mean that's that's that's

00:07:42 ◼   ► pretty good chunk of change

00:07:44 ◼   ► yeah because she's not i still have you

00:07:47 ◼   ► had a statement

00:07:49 ◼   ► what was the name of that brand it was a

00:07:51 ◼   ► solid stereo yeah I had one of those two

00:07:54 ◼   ► it was a rio and she you know wore it to

00:07:58 ◼   ► the gym and really liked it because you

00:08:00 ◼   ► know you didn't have to have it you know

00:08:02 ◼   ► disc players are never good for like

00:08:03 ◼   ► working out and take players sound like

00:08:05 ◼   ► crap and we had the napster so we had

00:08:08 ◼   ► tons of mp3's and everything like that

00:08:10 ◼   ► but you got the the Rio and the Rio I

00:08:14 ◼   ► swear this is no not exaggerating for

00:08:17 ◼   ► the sake of humor it held eight songs

00:08:22 ◼   ► i I really i mean as much as I'd like

00:08:24 ◼   ► 64k or something like that i'm not not

00:08:26 ◼   ► not not good quality either write it was

00:08:30 ◼   ► like 128 kilobits per second mp3's and

00:08:33 ◼   ► hold around eight to 10 of them and and

00:08:36 ◼   ► the interface for getting songs in and

00:08:39 ◼   ► off on and off of it from a mac was just

00:08:41 ◼   ► awful i think until that was the app

00:08:45 ◼   ► that became itunes sound jam

00:08:47 ◼   ► yes it sounds him help with that but

00:08:51 ◼   ► then getting are upgrading our 22 a real

00:08:53 ◼   ► original ipod was a huge one

00:08:58 ◼   ► she will also if you ever catch her if

00:09:00 ◼   ► you catch her at you know and it

00:09:03 ◼   ► someplace where you run into me and my

00:09:04 ◼   ► wife and ask her she will sing the

00:09:06 ◼   ► praises endlessly of the original click

00:09:08 ◼   ► wheel the one that actually spun really

00:09:11 ◼   ► just because of the physical feat the

00:09:14 ◼   ► feedback

00:09:15 ◼   ► yeah she always enjoyed that sheet that

00:09:16 ◼   ► we said she's always been a much bigger

00:09:18 ◼   ► ipod user then I was so hurt you as much

00:09:21 ◼   ► stronger opinions on the various ipods

00:09:23 ◼   ► through the years than be so tim cook at

00:09:27 ◼   ► all things D yeah i might take on this

00:09:30 ◼   ► I thought it was pretty interesting i

00:09:32 ◼   ► watched it I read the the live blog and

00:09:36 ◼   ► much like Steve Jobs he's he's good you

00:09:38 ◼   ► know and it's you know it's an

00:09:39 ◼   ► interesting choice and a huge score for

00:09:42 ◼   ► that conference you know for Walt

00:09:44 ◼   ► Mossberg and Kara Swisher that Apple's

00:09:48 ◼   ► CEOs two of them trust them so much to

00:09:52 ◼   ► make this you know it really is

00:09:54 ◼   ► extraordinary they don't really speak

00:09:55 ◼   ► elsewhere Tim Cook I guess speaks at

00:09:57 ◼   ► regularly at the goldman sachs

00:09:58 ◼   ► conference so it's not quite as

00:10:00 ◼   ► exclusive again as it was for steve jobs

00:10:04 ◼   ► but it's pretty pretty exclusive on and

00:10:07 ◼   ► i need to do a good job but I also think

00:10:09 ◼   ► that they waste an awful lot of time

00:10:11 ◼   ► asking him questions that they know he's

00:10:14 ◼   ► not going to answer right like if you've

00:10:17 ◼   ► got Tim Cook onstage for 70 minutes why

00:10:19 ◼   ► why keep repeatedly try to get

00:10:22 ◼   ► information about new products out of

00:10:24 ◼   ► them right i mean that's a good grabbing

00:10:27 ◼   ► I guess they feel that they have to do

00:10:29 ◼   ► that

00:10:29 ◼   ► I mean it's sort of like this it's the

00:10:31 ◼   ► same thing on the quarterly conference

00:10:32 ◼   ► calls with are constantly trying to get

00:10:34 ◼   ► information

00:10:35 ◼   ► coming products and they say sorry we're

00:10:38 ◼   ► not going we're not going to give you

00:10:39 ◼   ► the information i mean i guess they feel

00:10:41 ◼   ► that that's their they have to they have

00:10:44 ◼   ► to do that

00:10:45 ◼   ► don't you think that they could get it

00:10:46 ◼   ► out of the way and maybe all right you

00:10:48 ◼   ► have to at least acknowledge it and but

00:10:49 ◼   ► you have to eat even if he comes back

00:10:51 ◼   ► next year get out of the way early and

00:10:52 ◼   ► just say you're not going to talk about

00:10:53 ◼   ► anything that's coming are you will say

00:10:55 ◼   ► no and then that's it and then you don't

00:10:57 ◼   ► really have to to do it

00:10:59 ◼   ► yeah I i think they they sort of feel

00:11:01 ◼   ► like that's the tough question that

00:11:03 ◼   ► they're going to ask him

00:11:04 ◼   ► I mean these things are not exactly

00:11:06 ◼   ► contra adversarial it's not 60 minutes

00:11:11 ◼   ► with that although it's not and that's

00:11:13 ◼   ► it that's as tough as they're going to

00:11:14 ◼   ► get with him is trying to drill him on

00:11:17 ◼   ► new products and so they they trying to

00:11:20 ◼   ► it I almost think that it's a waste of

00:11:22 ◼   ► time though and and I feel like he's

00:11:24 ◼   ► actually and jobs too often is

00:11:28 ◼   ► completely tight-lipped about anything

00:11:30 ◼   ► forthcoming but is surprisingly honest

00:11:34 ◼   ► and to the point about what they've done

00:11:38 ◼   ► and why so for example just one reason I

00:11:41 ◼   ► think tremendous example that we're

00:11:43 ◼   ► still going to be talking about

00:11:44 ◼   ► repeatedly for the next couple of years

00:11:47 ◼   ► that's the conference where jobs gave

00:11:49 ◼   ► his cars trucks analogy that post-pc

00:11:54 ◼   ► devices like the iPad he sees that and

00:11:57 ◼   ► the iphone he sees them like cars and he

00:12:00 ◼   ► sees old traditional PCs windows and mac

00:12:02 ◼   ► as like trucks and for a long time all

00:12:05 ◼   ► we had were trucks but it ends up most

00:12:07 ◼   ► people don't need a truck they're better

00:12:10 ◼   ► off with a smaller car and that's what

00:12:13 ◼   ► people are switching to their more

00:12:14 ◼   ► simple and people who really do need

00:12:15 ◼   ► trucks there will still be trucks but

00:12:17 ◼   ► it's going to switch and I think the

00:12:20 ◼   ► analogy is terrific

00:12:22 ◼   ► I think it is very apt analogy then it

00:12:25 ◼   ► came at that conference I think Tim Cook

00:12:27 ◼   ► is similarly open

00:12:28 ◼   ► yeah so you think i mean you think there

00:12:30 ◼   ► is just a waste of time for them to ask

00:12:32 ◼   ► that question i agree that it is a waste

00:12:34 ◼   ► of time for them to ask the question i'm

00:12:36 ◼   ► just saying that that's probably their

00:12:37 ◼   ► their motivation right

00:12:41 ◼   ► our friend Mike Daisey still added he he

00:12:46 ◼   ► he was not happy with the interview

00:12:48 ◼   ► Tim Cook felt they should have been

00:12:49 ◼   ► harder on him

00:12:52 ◼   ► surprise surprise regarding the asian

00:12:56 ◼   ► suppliers and the working conditions

00:12:58 ◼   ► there i'm gonna i'm not opposed to

00:12:59 ◼   ► something and I think in a way he's

00:13:01 ◼   ► right but it's obviously not the venue

00:13:05 ◼   ► for that and obviously what's going to

00:13:08 ◼   ► happen is if they start asking questions

00:13:10 ◼   ► that are like this these CEOs don't like

00:13:14 ◼   ► they're gonna stop showing up to those

00:13:15 ◼   ► conferences so we're in a way they're

00:13:18 ◼   ► they're just doing it because they have

00:13:21 ◼   ► to in order to pull the conference off

00:13:22 ◼   ► and get a bunch of big names that they

00:13:23 ◼   ► want right there's somebody somebody

00:13:26 ◼   ► should be i agree with him that somebody

00:13:28 ◼   ► should be asking those questions it's

00:13:29 ◼   ► not obviously not gonna happen at that

00:13:31 ◼   ► conference right he actually lost in the

00:13:33 ◼   ► lost in this point that that mike daisey

00:13:36 ◼   ► is pretty much lost all of his personal

00:13:39 ◼   ► credibility he actually has a some

00:13:42 ◼   ► decent questions that could have been

00:13:44 ◼   ► asked as a follow-up because i think the

00:13:48 ◼   ► one day and could you know is absolutely

00:13:50 ◼   ► right about this that Apple is leading

00:13:52 ◼   ► the industry in this regard right now

00:13:53 ◼   ► no other company that's in the same

00:13:55 ◼   ► racket is Apple is as open about the

00:13:58 ◼   ► working conditions in their factories

00:14:02 ◼   ► and in China as Apple is and they're

00:14:05 ◼   ► getting more aggressive about it there

00:14:07 ◼   ► instead of doing annual updates they're

00:14:09 ◼   ► doing monthly updates and I think that's

00:14:11 ◼   ► terrific i do think it's a step in the

00:14:12 ◼   ► right direction and I think he was

00:14:14 ◼   ► pretty open about the issues of AA

00:14:18 ◼   ► manufacturing in the United States and

00:14:21 ◼   ► admitted and I know this isn't this now

00:14:23 ◼   ► isn't it was an answer that was in

00:14:24 ◼   ► answer to a specific question about why

00:14:26 ◼   ► they don't write have factories in the

00:14:29 ◼   ► united states right but he does just not

00:14:31 ◼   ► exactly the same question right

00:14:35 ◼   ► he made a point of emphasizing that the

00:14:36 ◼   ► gorilla glass that used for the

00:14:39 ◼   ► touchscreens is literally made in the

00:14:41 ◼   ► USA not just designed and in the chest

00:14:43 ◼   ► the a5 right but I think for the most

00:14:45 ◼   ► part it was a pretty good interview he

00:14:48 ◼   ► also said what the big thing he said I

00:14:50 ◼   ► that I took away was that that there is

00:14:53 ◼   ► a company doubling down on product

00:14:55 ◼   ► secrecy

00:14:56 ◼   ► yeah that that phrases

00:14:59 ◼   ► slightly annoying but doubling down

00:15:01 ◼   ► doubling down somebody pointed i wish i

00:15:05 ◼   ► knew i would remember his name somebody

00:15:06 ◼   ► pointed out to me on twitter that he's

00:15:07 ◼   ► doing an awful lot of doubling down ya

00:15:09 ◼   ► know any used it used more than once

00:15:11 ◼   ► right

00:15:12 ◼   ► they're also doubling down on Cirie and

00:15:15 ◼   ► i forget what else maybe that might be

00:15:18 ◼   ► the only two but somebody said maybe you

00:15:19 ◼   ► don't want to go to play blackjack with

00:15:21 ◼   ► my getting two cards you get these don't

00:15:25 ◼   ► let down got a 15 against the dealer

00:15:29 ◼   ► thing i'm comin down

00:15:31 ◼   ► sure yep they have they've got a pretty

00:15:35 ◼   ► good hand though

00:15:37 ◼   ► well at least they have a big pilot

00:15:40 ◼   ► ships in front of the end that too so

00:15:42 ◼   ► you can afford to double down when you

00:15:43 ◼   ► have a gigantic stacking chips but i do

00:15:46 ◼   ► think I i do think it's true that

00:15:49 ◼   ► secrecy if anything and that's one of

00:15:54 ◼   ► those things these these like what's

00:15:56 ◼   ► going to be different when Steve now

00:15:57 ◼   ► that Steve Jobs is gone are they going

00:16:00 ◼   ► to be less secretive or people i know

00:16:02 ◼   ► there are some people who are

00:16:02 ◼   ► speculating that maybe they don't want

00:16:04 ◼   ► to be less secretive but people aren't

00:16:05 ◼   ► going to be it was fear that kept the

00:16:07 ◼   ► what the the planets in line you know

00:16:11 ◼   ► fear of this death start and where the

00:16:14 ◼   ► death star was Steve Jobs screaming at

00:16:16 ◼   ► you and firing you

00:16:18 ◼   ► the leaks will happen but I from

00:16:21 ◼   ► everything I've seen that has gotten

00:16:22 ◼   ► more secretive over the last year like

00:16:25 ◼   ► the big one to me is mountain-lion that

00:16:27 ◼   ► nobody knew the mountain lion was coming

00:16:29 ◼   ► until they brief the press on it

00:16:33 ◼   ► there were no rumors that hey you know

00:16:35 ◼   ► Apple actually going to do 10.8 this

00:16:37 ◼   ► year

00:16:38 ◼   ► yeah and you've pointed out of minutes

00:16:40 ◼   ► there seems there's a number of open

00:16:42 ◼   ► tracks at WWDC and nobody really seems

00:16:45 ◼   ► to know what's going to be in the house

00:16:47 ◼   ► we can come back to that in a minute

00:16:48 ◼   ► idea but i want to talk about the the

00:16:50 ◼   ► rumor thing first the other thing that

00:16:51 ◼   ► is definitely true and you see it this

00:16:54 ◼   ► week with no 9to5 mac had a bunch of

00:16:56 ◼   ► images the one thing that does leak is

00:17:00 ◼   ► hardware pre-release hardware because it

00:17:03 ◼   ► right because I they just don't have as

00:17:05 ◼   ► much control over that once in asia and

00:17:07 ◼   ► they're prototyping stuff as they do the

00:17:10 ◼   ► software the software in

00:17:12 ◼   ► cupertino i think is is as secret as

00:17:15 ◼   ► it's ever been

00:17:16 ◼   ► you think that because that's the that's

00:17:18 ◼   ► the biggest vector for for leaks that

00:17:20 ◼   ► digit times would do better than it does

00:17:22 ◼   ► exactly that affects millions like her

00:17:25 ◼   ► that's their source my are you know that

00:17:27 ◼   ► and actually write capable of the the

00:17:30 ◼   ► best managing that better

00:17:32 ◼   ► the best and most accurate source of

00:17:35 ◼   ► weeks about at forthcoming apple

00:17:39 ◼   ► products is the asian supply chain and

00:17:41 ◼   ► digit times which is based in Asia and

00:17:43 ◼   ► pretty much covers the agent supply

00:17:45 ◼   ► chain his little is accurate and ample

00:17:48 ◼   ► room and that's always their source

00:17:49 ◼   ► that's always what they say with their

00:17:50 ◼   ► sources are sources in the sponging

00:17:52 ◼   ► right i wanted to talk about this with

00:17:54 ◼   ► you I'm the first episode and didn't get

00:17:57 ◼   ► around to it because the show is

00:17:58 ◼   ► rambling and unfocused of course and i'm

00:18:01 ◼   ► a bad host but and i'm a bad guest so

00:18:05 ◼   ► but you ran and I know that you just

00:18:08 ◼   ► because of that your your history that

00:18:10 ◼   ► you like me are in a way obsessed with

00:18:14 ◼   ► Apple rumor sites and have long been

00:18:17 ◼   ► like from the nineties yep but almost in

00:18:21 ◼   ► a meta sense we're almost what's most

00:18:23 ◼   ► interesting about them isn't the actual

00:18:25 ◼   ► rumors

00:18:26 ◼   ► it's the rumor sites yeah it wasn't

00:18:29 ◼   ► always like that for me I think during

00:18:30 ◼   ► the nineties i read them obsessively

00:18:32 ◼   ► just because i really wanted to know

00:18:33 ◼   ► what Apple is going to release next and

00:18:35 ◼   ► it and I took them seriously took them

00:18:39 ◼   ► much more seriously back then I do now

00:18:40 ◼   ► or the thing and it was different it was

00:18:42 ◼   ► different back then I think it was

00:18:44 ◼   ► easier to get actually to get good

00:18:45 ◼   ► rumors back then maybe person the first

00:18:48 ◼   ► evening back at least enough to keep

00:18:50 ◼   ► some semblance of credibility right you

00:18:55 ◼   ► know that if you know only one out of so

00:18:58 ◼   ► many actually end up turning out it's

00:19:00 ◼   ► enough to keep people coming back it's

00:19:03 ◼   ► that whole you know risk versus reward

00:19:06 ◼   ► type thing where you are i'm going to

00:19:09 ◼   ► read this rumor and hope that it's true

00:19:12 ◼   ► i'm kinda taking a risk by wasting my

00:19:15 ◼   ► time reading all these rumors and you

00:19:17 ◼   ► have to get the payoff of actually

00:19:18 ◼   ► having some of them be accurate but it's

00:19:21 ◼   ► all but always shocked me though is that

00:19:23 ◼   ► in the grand scheme of things they were

00:19:24 ◼   ► all even the ones that

00:19:25 ◼   ► we're good were mostly inaccurate its

00:19:29 ◼   ► you remember do you remember one I had I

00:19:32 ◼   ► distinctly remember this and i have not

00:19:33 ◼   ► been able to find it that apple would

00:19:36 ◼   ► come out with crank powered laptops i do

00:19:39 ◼   ► remember that yeah I definitely remember

00:19:40 ◼   ► that yeah and i have not I that seems to

00:19:43 ◼   ► have been 86 and I thought it was going

00:19:46 ◼   ► but yeah it was now is good to me that

00:19:48 ◼   ► was the pinnacle that was the late

00:19:49 ◼   ► nineties and I was just and that was I

00:19:51 ◼   ► think that the cracking point from New

00:19:53 ◼   ► Yorker I and that's how I ended up

00:19:56 ◼   ► starting to make fun of

00:19:58 ◼   ► I I remember to I remember that rumor

00:20:01 ◼   ► and and correct me if I'm pretty sure

00:20:03 ◼   ► that it was also pitched as being a big

00:20:05 ◼   ► deal for education

00:20:07 ◼   ► yeah sure i'm not quite sure why because

00:20:09 ◼   ► i think it had something to do with you

00:20:11 ◼   ► know kids desks not being married powers

00:20:13 ◼   ► lugs yeah but it's sitting under trees

00:20:16 ◼   ► cranking there in the laptops not begin

00:20:18 ◼   ► your day with like the Pledge of

00:20:19 ◼   ► Allegiance and then you crank your

00:20:21 ◼   ► laptop hanging I guess it's not the

00:20:25 ◼   ► craziest idea that it i do remember that

00:20:27 ◼   ► when I remember it was somehow pitch is

00:20:29 ◼   ► being heated to deal for schools that

00:20:31 ◼   ► schools can't can't get kids power plugs

00:20:33 ◼   ► or something

00:20:34 ◼   ► budget cutbacks yeah well there's no

00:20:37 ◼   ► power all know the schools and power

00:20:39 ◼   ► that was before the dark days back then

00:20:41 ◼   ► search that money now

00:20:43 ◼   ► yeah but you ran in a sense the only

00:20:49 ◼   ► apple rumors site that had a perfect

00:20:52 ◼   ► record because it's probably wrong

00:20:55 ◼   ► everything on the crazy apple rumors

00:20:58 ◼   ► site was completely made-up yeah yeah so

00:21:02 ◼   ► did you ever have anyone crazy apple

00:21:04 ◼   ► rumors that you made up but then turned

00:21:06 ◼   ► out true i think so

00:21:10 ◼   ► the one thing I mean though I wrote it

00:21:12 ◼   ► wasn't on I wasn't crazy up rumors but I

00:21:15 ◼   ► wrote this for macworld during because

00:21:18 ◼   ► they do is annual you do this they do

00:21:20 ◼   ► these annual predictions for the coming

00:21:21 ◼   ► year and the the one they did and forge

00:21:26 ◼   ► and the January 2007 issue i said that

00:21:29 ◼   ► the Applewood release an iphone and it

00:21:33 ◼   ► would have one button and that was you

00:21:36 ◼   ► know at the time that was the craziest

00:21:38 ◼   ► thing I could think of

00:21:39 ◼   ► I just one button and you know there are

00:21:41 ◼   ► you gonna get on the phone with one

00:21:42 ◼   ► button how stupid is that that's great

00:21:44 ◼   ► and well the whole iphone with one

00:21:49 ◼   ► button that you find lots of bass i do

00:21:51 ◼   ► remember that is actually spectacular

00:21:54 ◼   ► that's my one claim to fame and I can't

00:21:56 ◼   ► beat that I repeat that every chance I

00:21:58 ◼   ► get and don't you just hope you really

00:22:00 ◼   ► hope that like a guy like Schiller Rick

00:22:03 ◼   ► happened to catch that one

00:22:04 ◼   ► yeah they do oie must-own must-see he

00:22:08 ◼   ► used to eat like don't wanna you wanna

00:22:11 ◼   ► get in that you say he is to read the

00:22:13 ◼   ► site i mean he was like he was actually

00:22:14 ◼   ► a big fan of the site around crazy apple

00:22:17 ◼   ► rumors

00:22:18 ◼   ► yeah and apparently would print them and

00:22:20 ◼   ► they would print out some of that the

00:22:21 ◼   ► good ones and and by post them on

00:22:23 ◼   ► people's doors if I wrote something

00:22:25 ◼   ► about one of the executives and I don't

00:22:28 ◼   ► know how far it went I don't know which

00:22:29 ◼   ► ones you don't get what he told me that

00:22:32 ◼   ► somebody can be some of them liked it

00:22:33 ◼   ► and some of them definitely did not like

00:22:35 ◼   ► it at and so I always wondered which

00:22:38 ◼   ► ones which was annoyed and which ones

00:22:41 ◼   ► did not now filter I definitely has a

00:22:45 ◼   ► good sense of humor

00:22:46 ◼   ► yeah down at yeah uh-huh and you know

00:22:49 ◼   ► the thing that make cars some funny was

00:22:51 ◼   ► that it was often I to me it was the

00:22:55 ◼   ► gist of each story was about a crazy

00:22:57 ◼   ► apple product prediction or something

00:23:00 ◼   ► that one you know somebody an apple is

00:23:01 ◼   ► going to do but that what made them

00:23:03 ◼   ► funny was the way that they played off

00:23:05 ◼   ► the way that this so-called serious

00:23:07 ◼   ► rumors sites presented their stuff

00:23:10 ◼   ► uh-huh and you know I'd the only other

00:23:14 ◼   ► thing that struck me is that the thing

00:23:16 ◼   ► that makes a website popular is the

00:23:18 ◼   ► thing I've I've learned running daring

00:23:20 ◼   ► fireball which is not and has never been

00:23:22 ◼   ► a rumor site but I've always had this

00:23:23 ◼   ► infatuation my head of how would you run

00:23:26 ◼   ► a rumor site that was actually accurate

00:23:27 ◼   ► and in some sense for a couple of years

00:23:30 ◼   ► there maybe that's what daring fireball

00:23:31 ◼   ► was was that I you know had quote

00:23:33 ◼   ► unquote little birdies and almost

00:23:35 ◼   ► everything i got from the little birdies

00:23:36 ◼   ► ended up being true but the way that I

00:23:39 ◼   ► did that is only printing stuff that I

00:23:41 ◼   ► knew to be true and that meant that in

00:23:44 ◼   ► it then you don't you can't print enough

00:23:45 ◼   ► right

00:23:46 ◼   ► I would only draw drop one of those

00:23:48 ◼   ► things every couple of months and so if

00:23:50 ◼   ► all there was a daring fireball

00:23:52 ◼   ► were the rumors it would it would be a

00:23:55 ◼   ► ghost town because it would be a sight

00:23:56 ◼   ► that was updated at best once every six

00:23:59 ◼   ► weeks or something like that and you

00:24:00 ◼   ► can't run a website like that like what

00:24:02 ◼   ► makes a website successful is regular

00:24:04 ◼   ► publication guy you'd have to have some

00:24:07 ◼   ► other you have to have some other hook

00:24:08 ◼   ► some other and you have to do news and

00:24:10 ◼   ► rumors right well nobody really know

00:24:12 ◼   ► what do I mean does anybody do okay i

00:24:15 ◼   ► guess there are some sites that will

00:24:16 ◼   ► report on the on the rumors but it seems

00:24:19 ◼   ► so haphazard and know that I think

00:24:22 ◼   ► that's what makes Arnold Kim's

00:24:23 ◼   ► macrumors.com search that's good that's

00:24:26 ◼   ► good that's a good example yeah right

00:24:28 ◼   ► Arnold Kim had what i think is the best

00:24:31 ◼   ► idea which is to do a meta site where

00:24:34 ◼   ► it's here's what's the rumors being

00:24:36 ◼   ► reported elsewhere

00:24:37 ◼   ► here's their track record and that's it

00:24:40 ◼   ► yeah but even macrumors if you look at

00:24:44 ◼   ► just read it every day a lot of it is

00:24:46 ◼   ► actually just news you know it's like

00:24:48 ◼   ► here's you know here's some new stuff

00:24:50 ◼   ► that's going on in the in the community

00:24:52 ◼   ► because you can't you just

00:24:53 ◼   ► there's just not enough rumors to only

00:24:56 ◼   ► have rumors and keep the site going

00:24:58 ◼   ► right unless you did you just make crap

00:25:02 ◼   ► up like me

00:25:04 ◼   ► alright let me thank our first sponsor

00:25:07 ◼   ► our first sponsor is excellent or pixel

00:25:11 ◼   ► mentor is an inspiring easy-to-use

00:25:15 ◼   ► beautifully designed image editor bill

00:25:17 ◼   ► to help you create stunning new images

00:25:19 ◼   ► and edit your existing photos on your

00:25:21 ◼   ► mac right I'm just gonna come out and

00:25:24 ◼   ► say it

00:25:25 ◼   ► here's the thing it's like photoshop but

00:25:28 ◼   ► it's 30 bucks and it's mac only and it's

00:25:30 ◼   ► built on all these great Mac

00:25:32 ◼   ► technologies and for years and years and

00:25:35 ◼   ► years and John I think you'll agree with

00:25:36 ◼   ► me people used to say as photoshop got

00:25:38 ◼   ► more expensive and photoshopped a great

00:25:41 ◼   ► app but it's very expensive right now a

00:25:44 ◼   ► new copy of photoshop from Adobe costs

00:25:46 ◼   ► forty-five thousand dollars for a single

00:25:48 ◼   ► seat license 45 thousand dollars people

00:25:51 ◼   ► will say why can an indie developer why

00:25:53 ◼   ► isn't there an indie developer out there

00:25:55 ◼   ► who's going to make something that

00:25:56 ◼   ► competes with photoshop doesn't have to

00:25:58 ◼   ► do everything photoshop does just do

00:25:59 ◼   ► most of it and do it really cool put in

00:26:01 ◼   ► a beautiful Mac interface that's what

00:26:04 ◼   ► pixelmon towards

00:26:05 ◼   ► it's a great app 30 bucks in the mac app

00:26:08 ◼   ► store you can find out more at their

00:26:10 ◼   ► website

00:26:11 ◼   ► www.pixiv.net or vix pls m8 eor dot-com

00:26:17 ◼   ► it has replaced photoshop for me it's

00:26:22 ◼   ► it's that I used to use i used photoshop

00:26:24 ◼   ► originally and then and that became too

00:26:27 ◼   ► much for me and then I went to the

00:26:28 ◼   ► what's the crew their consumer photoshop

00:26:32 ◼   ► light somebody like that and and even

00:26:36 ◼   ► that was was too much and pick some

00:26:39 ◼   ► stores even less than that even more or

00:26:41 ◼   ► less expensive than it does everything

00:26:42 ◼   ► that there are as far as i know it does

00:26:45 ◼   ► everything that they're the photoshop

00:26:47 ◼   ► lite version does because that's all I

00:26:49 ◼   ► ever used anyway and i think i think

00:26:52 ◼   ► that this did the short answer to the

00:26:54 ◼   ► why don't why aren't there some indie

00:26:57 ◼   ► developers doing that sort of

00:26:59 ◼   ► stripped-down something like photoshop

00:27:01 ◼   ► but you know far less expensive and mac

00:27:03 ◼   ► specific was that there was just even

00:27:05 ◼   ► just the rudimentary just the the least

00:27:09 ◼   ► version 1.0 you could feasibly ship was

00:27:12 ◼   ► just too much work for a small team

00:27:14 ◼   ► until Mac os10 added a bunch of these

00:27:17 ◼   ► graphics libraries that apps like pixel

00:27:20 ◼   ► matura can can build on to do stuff like

00:27:23 ◼   ► the filters and have stuff that

00:27:24 ◼   ► automatically goes to the GPU instead of

00:27:27 ◼   ► the cpu for performance so it's because

00:27:31 ◼   ► it's max specific it's you know because

00:27:33 ◼   ► it uses all of these image stuff and

00:27:35 ◼   ► Coco that that it's even possible

00:27:38 ◼   ► did you get that pronunciation from them

00:27:40 ◼   ► you know what I hope to god I got the

00:27:42 ◼   ► pronunciation right because I always but

00:27:44 ◼   ► I've been saying

00:27:45 ◼   ► pixelmator I let's find out

00:27:49 ◼   ► you want to bet five bucks on it sure

00:27:51 ◼   ► what the heck alright like Pixelmator

00:27:54 ◼   ► like like the video game version of the

00:27:56 ◼   ► truck from cars

00:27:58 ◼   ► yes yeah what's next

00:28:02 ◼   ► what about Windows 8 you wrote a piece

00:28:04 ◼   ► for macworld about windows 8 did i think

00:28:07 ◼   ► is eligible areas that was my hope right

00:28:10 ◼   ► that macworld is running articles on

00:28:12 ◼   ► windows 8 which i think is no you just

00:28:15 ◼   ► think that they ran it was funny

00:28:16 ◼   ► yeah right

00:28:17 ◼   ► but i do think though I think that the

00:28:19 ◼   ► Ark of the industry in broad terms is

00:28:22 ◼   ► that there was sort of a of I think the

00:28:27 ◼   ► Mac os10 era and the matter windows XP

00:28:31 ◼   ► era you know starting around 10 years

00:28:33 ◼   ► ago really kind of separated and mac

00:28:36 ◼   ► people were just mad people and windows

00:28:38 ◼   ► people were windows people i think a lot

00:28:40 ◼   ► of mac people just tuned out of windows

00:28:42 ◼   ► I mean I've got a long time without even

00:28:44 ◼   ► touching a version of windows just

00:28:46 ◼   ► wasn't even interesting to me and I feel

00:28:48 ◼   ► like with windows 8 and with all these

00:28:53 ◼   ► people switching to iOS it's coming back

00:28:55 ◼   ► together and there's a lot of people i

00:28:58 ◼   ► think there's a lot more interest in

00:28:59 ◼   ► windows 8 from Mac people than anything

00:29:01 ◼   ► Microsoft's put out a long time I think

00:29:03 ◼   ► that's true i mean i-i was interested

00:29:06 ◼   ► and I was not i mean i had to use

00:29:08 ◼   ► windows at work where I worked and so I

00:29:12 ◼   ► got to know it that way but I would

00:29:14 ◼   ► never have gone out and found out about

00:29:16 ◼   ► it on my own probably and this version i

00:29:19 ◼   ► think is there's a lot there's bigger

00:29:22 ◼   ► like I said it's it's so vastly

00:29:24 ◼   ► different from previous versions of

00:29:26 ◼   ► Windows that it's it obvious all that

00:29:30 ◼   ► stuff that we as Mac users found

00:29:32 ◼   ► distasteful will give me an example

00:29:35 ◼   ► well just the whole the whole metro

00:29:37 ◼   ► interface it's so basically the fact

00:29:39 ◼   ► that you could really use it without

00:29:41 ◼   ► ever having to touch the Windows desktop

00:29:43 ◼   ► right which is one of the things that we

00:29:46 ◼   ► just never really never really clicked

00:29:48 ◼   ► for us so and there's some great things

00:29:52 ◼   ► about I think there's some really nice

00:29:53 ◼   ► things about the Metro interface and I

00:29:57 ◼   ► would be interested to try it on a

00:29:58 ◼   ► tablet i don't have a tablet i could try

00:30:00 ◼   ► it on but it's there's some strange

00:30:04 ◼   ► strange and acronyms on a desktop device

00:30:07 ◼   ► because it seems really oriented towards

00:30:09 ◼   ► a touch device right that to me is when

00:30:13 ◼   ► I haven't spent a lot of time we using

00:30:15 ◼   ► it but it just looks to me like it is

00:30:20 ◼   ► meant for a tablet and die can see why

00:30:23 ◼   ► and it is definitely all credit to

00:30:25 ◼   ► Microsoft I repeat this over and over

00:30:26 ◼   ► again it is like nothing I've seen

00:30:28 ◼   ► before and I also

00:30:30 ◼   ► think a lot of people when the first

00:30:32 ◼   ► windows seven phones came out which is

00:30:35 ◼   ► the same metro basic UI style or metro

00:30:39 ◼   ► de beauté on the phones i think a lot

00:30:41 ◼   ► of people looked at in a first

00:30:43 ◼   ► impression was this looks cool but it

00:30:44 ◼   ► almost looks like something that's meant

00:30:46 ◼   ► for a bigger screen because the on the

00:30:48 ◼   ► phone

00:30:48 ◼   ► metro often has like if you have like a

00:30:50 ◼   ► little left to right thing that you can

00:30:52 ◼   ► flip through the next thing to the right

00:30:54 ◼   ► you see like the first I don't know 15

00:30:57 ◼   ► pixels of it over there on the right

00:30:59 ◼   ► edge like it's sitting there to give you

00:31:01 ◼   ► that visual clue that there's something

00:31:02 ◼   ► over there but it almost makes it look

00:31:04 ◼   ► like but you're getting too tight of a

00:31:06 ◼   ► crop on the interface it really looks

00:31:09 ◼   ► like it was meant to run on a tablet and

00:31:12 ◼   ► I guess we'll find out

00:31:13 ◼   ► here's here's did you see this thing by

00:31:15 ◼   ► this guy Michael mace yeah so you sent

00:31:17 ◼   ► that to me so I think it was the first

00:31:19 ◼   ► time I'd seen it because it's a great

00:31:20 ◼   ► post as long as very long very detailed

00:31:24 ◼   ► but but i think i completely agree with

00:31:27 ◼   ► it

00:31:28 ◼   ► alright here's the thing he says and I

00:31:29 ◼   ► right in the middle but uh I think it's

00:31:32 ◼   ► the most important thing he says the

00:31:33 ◼   ► most important message I want you to

00:31:35 ◼   ► understand is this

00:31:36 ◼   ► Windows 8 is not Windows Microsoft calls

00:31:40 ◼   ► it windows a lot of Windows code may

00:31:42 ◼   ► still be present in the hood

00:31:43 ◼   ► Windows 8 is a completely new operating

00:31:46 ◼   ► system in every way that matters to

00:31:48 ◼   ► users degree

00:31:49 ◼   ► yeah i think LOL i mean i don't know

00:31:53 ◼   ► about completely new operating system

00:31:54 ◼   ► but it is a largely new operating system

00:31:55 ◼   ► and that was one of the points that i

00:31:58 ◼   ► made my pieces is for enterprises which

00:32:01 ◼   ► is where you know most of Microsoft's

00:32:03 ◼   ► customer base or the biggest paying base

00:32:05 ◼   ► they are going to be faced with a real

00:32:08 ◼   ► challenge and implementing that

00:32:10 ◼   ► operating system because they don't want

00:32:11 ◼   ► to have to go through and retrain

00:32:13 ◼   ► everybody on how to use windows right

00:32:18 ◼   ► and a lot of them you know they stuck on

00:32:21 ◼   ► XP for so long that they and then vista

00:32:24 ◼   ► came out there like that doesn't seem to

00:32:26 ◼   ► be working very well so let's wait for

00:32:27 ◼   ► the next thing they waited for windows 7

00:32:29 ◼   ► and a lot of them have just finished

00:32:30 ◼   ► migrating to windows seven and now

00:32:33 ◼   ► they're faced with this thing that's

00:32:35 ◼   ► completely new i think a lot of them are

00:32:37 ◼   ► just gonna give it a pass for now and

00:32:38 ◼   ► see what happens with the next version

00:32:40 ◼   ► mmm yeah I I really

00:32:43 ◼   ► wonder I don't know it just seems like

00:32:45 ◼   ► it just seems like all because it's like

00:32:47 ◼   ► a tablet looking OS it just seems like

00:32:50 ◼   ► it would be silly on like a 27-inch

00:32:52 ◼   ► screen on your desk

00:32:54 ◼   ► yeah just like it just doesn't seem like

00:32:56 ◼   ► the ipad interface as it stands would be

00:32:59 ◼   ► all that would be what you'd want on a

00:33:01 ◼   ► 27 inch touchscreen thing I still think

00:33:05 ◼   ► that they're calling it windows is like

00:33:07 ◼   ► if Matt if Apple had called iOS Mac OS

00:33:11 ◼   ► touch it doesn't mean there's the the

00:33:14 ◼   ► metaphors completely collapsing too

00:33:17 ◼   ► because they've removed and affect the

00:33:20 ◼   ► windowing because they all the

00:33:23 ◼   ► everything runs full screen now right

00:33:25 ◼   ► where's right originally and it was much

00:33:28 ◼   ► worse with with the original versions of

00:33:29 ◼   ► Windows Windows 31 where everything was

00:33:32 ◼   ► in a window and now they've gone

00:33:35 ◼   ► completely you know they just got rid of

00:33:38 ◼   ► all the windows and just that that

00:33:39 ◼   ► doesn't make any sense anymore right the

00:33:42 ◼   ► whole point of calling it windows was it

00:33:43 ◼   ► was all about windows and now they don't

00:33:45 ◼   ► have any windows and now everything

00:33:46 ◼   ► lowercase with now everything runs full

00:33:48 ◼   ► screen

00:33:48 ◼   ► I blend Ballmer I yeah I mean it's

00:33:52 ◼   ► that's the that seems to be the most

00:33:54 ◼   ► obvious thing to do

00:33:56 ◼   ► I think he got I think that at some

00:33:58 ◼   ► point 10 years ago he went out and got a

00:34:01 ◼   ► windows tattoo and you know that tattoo

00:34:07 ◼   ► isn't going anywhere like the zune guy

00:34:09 ◼   ► yeah exactly like the zune guy and so

00:34:12 ◼   ► everything is windows from from here on

00:34:14 ◼   ► that resume i eventually get apparently

00:34:16 ◼   ► got that tattoo removed

00:34:18 ◼   ► did you really yeah I did you didn't

00:34:20 ◼   ► like a is you didn't like the fact that

00:34:22 ◼   ► they weren't supporting it enough or

00:34:23 ◼   ► that they had basically effectively

00:34:25 ◼   ► abandoned it and laser surgery to remove

00:34:30 ◼   ► the tattoo I really worry about that guy

00:34:33 ◼   ► I wouldn't worry about the guy who got

00:34:36 ◼   ► an ipod tattoo Franklin yeah yeah I

00:34:40 ◼   ► don't really think that's not you know I

00:34:43 ◼   ► unsurprisingly perhaps too i'm not

00:34:44 ◼   ► really a two-person now i'm not but i

00:34:48 ◼   ► guess i can't think of anything that I

00:34:49 ◼   ► would want permanently on my exactly but

00:34:51 ◼   ► you know if you do if there's some

00:34:53 ◼   ► design that

00:34:53 ◼   ► that you would like to have on your

00:34:54 ◼   ► permanent more power to you particularly

00:34:57 ◼   ► suited and suit local forehead that soon

00:35:01 ◼   ► Logan really relations and especially

00:35:04 ◼   ► like you didn't lose a bet or anything

00:35:06 ◼   ► like he just went out there and got that

00:35:10 ◼   ► [Music]

00:35:11 ◼   ► so you see is that the next thing on my

00:35:16 ◼   ► list is this thing at the eff at the

00:35:18 ◼   ► Electronic Frontier Foundation two piece

00:35:21 ◼   ► on Apple's quote crystal prison GSP's I

00:35:27 ◼   ► did by michael lee and Peter Eckersley

00:35:29 ◼   ► what's your take on this

00:35:32 ◼   ► well i doing just read it a quick so

00:35:37 ◼   ► yeah go ahead of them two weeks ago

00:35:39 ◼   ► Steve Wozniak made a public call for

00:35:40 ◼   ► Apple to open its platforms for those

00:35:42 ◼   ► who wish to tinker tweak and innovate

00:35:44 ◼   ► with their internals BFF supports

00:35:47 ◼   ► Wozniak's position while apple's

00:35:48 ◼   ► positions have many virtues they are

00:35:50 ◼   ► marred by an ugly set of restrictions on

00:35:52 ◼   ► what users and programmers can do with

00:35:53 ◼   ► them

00:35:54 ◼   ► this is most especially true of iOS no

00:35:56 ◼   ► other apple products sometimes suffer in

00:35:58 ◼   ► the same way and then at the end and i

00:36:01 ◼   ► think at the end it's more interesting

00:36:02 ◼   ► where they have a like a bill of rights

00:36:04 ◼   ► yeah towards the bill of rights for

00:36:06 ◼   ► mobile computer owners there's four

00:36:07 ◼   ► rights that people purchasing computer

00:36:09 ◼   ► should enjoy one installation of

00:36:12 ◼   ► arbitrary applications on the device to

00:36:14 ◼   ► access to the phone OS at the root

00:36:18 ◼   ► superuser hypervisor administrator level

00:36:20 ◼   ► 3 the option to install a different OS

00:36:24 ◼   ► altogether people want to install linux

00:36:26 ◼   ► on their phones etc etc hardware

00:36:29 ◼   ► warranties that are clearly independent

00:36:31 ◼   ► of software warranties

00:36:32 ◼   ► well I can get behind one of those I I

00:36:36 ◼   ► mean technically I can get behind all

00:36:38 ◼   ► four of them but i only I frankly only

00:36:42 ◼   ► give a rip about number four right i

00:36:44 ◼   ► mean i'm never gonna take am never going

00:36:46 ◼   ► to take advantage of the other ones most

00:36:47 ◼   ► likely so them right I'd when I have a

00:36:52 ◼   ► hard time if your screen goes bad if

00:36:54 ◼   ► your battery is actually like physically

00:36:57 ◼   ► like doesn't write charge and you're

00:36:58 ◼   ► under warranty it shouldn't matter

00:36:59 ◼   ► whether you've jailbroken or not because

00:37:01 ◼   ► I don't you know that's not the sort of

00:37:02 ◼   ► thing that could they could do that I

00:37:05 ◼   ► doesn't blow it does

00:37:06 ◼   ► ruin the pixels on your screen like

00:37:09 ◼   ► something that you do through the

00:37:10 ◼   ► software which is all jailbreak breaking

00:37:12 ◼   ► is should avoid the hardware like a

00:37:16 ◼   ► button breaks or something like that

00:37:18 ◼   ► I totally agree with that and I don't

00:37:20 ◼   ► know that a maybe somebody out there

00:37:22 ◼   ► correct me and I'll read the correction

00:37:24 ◼   ► last week i'm not sure that Apple's all

00:37:25 ◼   ► that hardcore about that like if you

00:37:27 ◼   ► bring in a jailbroken phone and it's

00:37:29 ◼   ► clearly a hardware problem did they tell

00:37:30 ◼   ► you to go blow I think they're I don't

00:37:32 ◼   ► think they do that I don't know about

00:37:35 ◼   ► recently I know there was some evidence

00:37:37 ◼   ► that they were not really following

00:37:38 ◼   ► through with that people were bringing

00:37:40 ◼   ► in jailbroken phones and if it was an

00:37:41 ◼   ► obvious problem that they could fix the

00:37:43 ◼   ► right except i think they might do is

00:37:45 ◼   ► they might ask you to restore in itunes

00:37:47 ◼   ► to a not sure open state and then if the

00:37:50 ◼   ► problem is still there then they can

00:37:52 ◼   ► then they can proceed

00:37:54 ◼   ► yeah which is I think that's fine right

00:37:57 ◼   ► I i think that it but if there's stop if

00:38:00 ◼   ► there's stopping people from getting

00:38:03 ◼   ► service simply because they have broken

00:38:05 ◼   ► their chill there the jailbroken phone

00:38:08 ◼   ► then I don't think that's something that

00:38:10 ◼   ► they should be and authoring what the

00:38:12 ◼   ► eff i have given them money i'm sure

00:38:14 ◼   ► that at some point in the future i will

00:38:15 ◼   ► give them money again and and on First

00:38:17 ◼   ► Amendment issues

00:38:18 ◼   ► I you know couldn't be more staunchly

00:38:20 ◼   ► and support of them and for certain

00:38:22 ◼   ► certain other things like if if if Apple

00:38:25 ◼   ► started pursuing legal action against

00:38:27 ◼   ► jailbreak developers i'm sure the eff

00:38:32 ◼   ► would back them up and help them legally

00:38:34 ◼   ► and i would support that I would

00:38:36 ◼   ► contribute money for that I don't

00:38:37 ◼   ► jailbreak my phone but I certainly don't

00:38:39 ◼   ► think there's anything wrong with the

00:38:40 ◼   ► enthusiasts to look for the ways to do

00:38:43 ◼   ► that I don't think there's anything

00:38:44 ◼   ► wrong with jailbreaking your phone right

00:38:46 ◼   ► but I also wouldn't blame apple for

00:38:49 ◼   ► continuing to close all of the bugs that

00:38:52 ◼   ► the jailbreakers used to get the

00:38:53 ◼   ► jailbreak in the first place

00:38:55 ◼   ► right because if you can jailbreak it

00:38:56 ◼   ► you can use that bug do something out

00:38:58 ◼   ► right so the i would totally be behind

00:38:59 ◼   ► the eff and that support but I feel like

00:39:01 ◼   ► the eff is just way out and it lala land

00:39:05 ◼   ► just irrelevant yeah like totally

00:39:07 ◼   ► missing the entire point of what actual

00:39:09 ◼   ► people want need from their computers by

00:39:12 ◼   ► calling these things ability right and

00:39:14 ◼   ► they really seem to not take give any

00:39:17 ◼   ► credit to the the idea that this is a

00:39:19 ◼   ► really making the platform or secure

00:39:21 ◼   ► some of these things are making a

00:39:22 ◼   ► platform or secure right there's no

00:39:24 ◼   ► mention of security and there's no

00:39:26 ◼   ► mention of simplicity and ease of use

00:39:29 ◼   ► like I mentioned this over and over and

00:39:30 ◼   ► I think that the whole appeal of iOS I

00:39:32 ◼   ► think again it's all these did the 67

00:39:35 ◼   ► million iOS devices apple sells for

00:39:39 ◼   ► every quarter or whatever the real

00:39:41 ◼   ► numbers but that fundamentally they

00:39:45 ◼   ► appeal to most people is that they it's

00:39:47 ◼   ► a system they know they they can get

00:39:49 ◼   ► around in

00:39:50 ◼   ► they know how to get around and they

00:39:51 ◼   ► know they're not gonna mess anything up

00:39:53 ◼   ► there's no way to mess it up you can

00:39:56 ◼   ► some also mentioned that they do also

00:39:58 ◼   ► include windows RT in this threat so

00:40:02 ◼   ► that they're not exclusively slamming

00:40:05 ◼   ► Apple but that's their major focus right

00:40:08 ◼   ► now but they do they do mention windows

00:40:11 ◼   ► RT which will be slipped similarly

00:40:13 ◼   ► lockdown right so like the idea of a

00:40:16 ◼   ► phone that has the option to boot to a

00:40:18 ◼   ► different OS well that's a fine idea if

00:40:20 ◼   ► someone thinks there's money to be made

00:40:21 ◼   ► making phones that that can dual boot

00:40:24 ◼   ► different phone os's but I certainly

00:40:26 ◼   ► don't think it's a bill of rights and

00:40:27 ◼   ► that users should demand that every

00:40:29 ◼   ► phone they can buy can boot multiple

00:40:31 ◼   ► os's and I just saw somebody else i

00:40:36 ◼   ► guess i wish i could link to open i

00:40:37 ◼   ► don't have in front of me but somebody

00:40:40 ◼   ► pointed out that for God's sake the pc

00:40:42 ◼   ► the personal computer is a device that

00:40:44 ◼   ► was literally built to support and you

00:40:47 ◼   ► know an abstraction between the hardware

00:40:49 ◼   ► in the OS and that there is and it's for

00:40:51 ◼   ► old Wang over a decade been linux 4pcs

00:40:55 ◼   ► and still like nobody wants to put linux

00:40:58 ◼   ► on their pc like one percent or

00:41:00 ◼   ► something like that so it's not exactly

00:41:03 ◼   ► you know like if Apple that you know

00:41:06 ◼   ► announces the WWDC that the iphone now

00:41:10 ◼   ► supports dual booting to linux

00:41:13 ◼   ► I get the eff i'm sure would hail this

00:41:18 ◼   ► as a great move and thank them for it

00:41:21 ◼   ► and I think everybody else collectively

00:41:23 ◼   ► would wonder if you know Tim Cook had a

00:41:25 ◼   ► stroke right i mean all of a sudden can

00:41:29 ◼   ► you imagine what Apple's talking to do i

00:41:31 ◼   ► think apple stock would tank immediately

00:41:33 ◼   ► because I feel like everybody

00:41:34 ◼   ► not that it would actually anybody would

00:41:36 ◼   ► actually do I just feel like it'd be a

00:41:37 ◼   ► sign that you know that there's a lot of

00:41:40 ◼   ► you know like mad men style drinking

00:41:42 ◼   ► going on during the day

00:41:43 ◼   ► cupertino ex-wife have to apply for a

00:41:49 ◼   ► job access to the phone OS at the root

00:41:52 ◼   ► superuser level here you go mom

00:41:55 ◼   ► login as root on your phone i add yeah I

00:42:01 ◼   ► just see a lot of like I'm never going

00:42:03 ◼   ► to use it and I see a lot of potential

00:42:08 ◼   ► I mean for and I know they get they get

00:42:10 ◼   ► so bent out of shape when you talk about

00:42:12 ◼   ► you that the mom or the simplistic user

00:42:15 ◼   ► because they prefer not to think that

00:42:16 ◼   ► that person exists but there really are

00:42:20 ◼   ► people who don't pay either don't want

00:42:22 ◼   ► to deal with that or are really not

00:42:23 ◼   ► capable of dealing with that right and i

00:42:27 ◼   ► think it might you said it would

00:42:28 ◼   ► what they're doing is they're they're

00:42:29 ◼   ► not even acknowledging the trade-offs

00:42:32 ◼   ► that are involved right

00:42:33 ◼   ► nobody is denying that for some people

00:42:35 ◼   ► and in some use cases these things

00:42:37 ◼   ► they're saying like having root access

00:42:39 ◼   ► to your phone or the first one being

00:42:41 ◼   ► able to install arbitrary applications

00:42:43 ◼   ► on the device right you know it if Apple

00:42:47 ◼   ► switch to make the iphone like mac OS as

00:42:50 ◼   ► we know it now or by default it only

00:42:52 ◼   ► takes apps from the App Store but you

00:42:53 ◼   ► can go into settings and flip a couple

00:42:56 ◼   ► of switches and say all right now you

00:42:58 ◼   ► can install apps from any signed

00:43:00 ◼   ► developer in the Apple Developer Program

00:43:02 ◼   ► you can just download it from their

00:43:04 ◼   ► website and in mobile support may be

00:43:07 ◼   ► right on your phone download it from

00:43:08 ◼   ► their website put in you know an

00:43:11 ◼   ► administrator password or something like

00:43:13 ◼   ► that to authorize it and then boom

00:43:15 ◼   ► you've got that app on your phone and

00:43:16 ◼   ► then maybe a third option that would say

00:43:18 ◼   ► you know what install options from any

00:43:20 ◼   ► source whether they're signed or not

00:43:22 ◼   ► and then give you a little warning about

00:43:23 ◼   ► you know maybe why you don't want to do

00:43:25 ◼   ► that if they did that you know a lot of

00:43:28 ◼   ► people would rejoice

00:43:29 ◼   ► I don't know that it would be a bad

00:43:30 ◼   ► thing it might be you know might be a

00:43:32 ◼   ► reasonable trade-off maybe that's where

00:43:33 ◼   ► they'll end up eventually maybe maybe

00:43:36 ◼   ► five years from now they might be forced

00:43:38 ◼   ► into something like that through

00:43:39 ◼   ► antitrust legislation if this stuff

00:43:43 ◼   ► keeps growing but i don't think that

00:43:46 ◼   ► there's any reason to consider it like a

00:43:49 ◼   ► moral obligation that it has to be that

00:43:51 ◼   ► way and I think it's ridiculous not to

00:43:53 ◼   ► acknowledge that the way things are

00:43:55 ◼   ► right now though more restricted is

00:43:58 ◼   ► actually more bulletproof right nobody's

00:44:01 ◼   ► going to get confused in settings and

00:44:03 ◼   ► flip the wrong switch and end up with

00:44:05 ◼   ► apps that haven't gone through the app

00:44:06 ◼   ► store

00:44:07 ◼   ► what do you think what do you think

00:44:08 ◼   ► apples motivation is and not what do you

00:44:11 ◼   ► think they're real motivation is and not

00:44:12 ◼   ► doing allowing that level of access

00:44:15 ◼   ► I mean they are the thing that they

00:44:16 ◼   ► everybody always says oh they want

00:44:18 ◼   ► everybody to go through the app store so

00:44:19 ◼   ► they can make money off the app store

00:44:21 ◼   ► well i know i mean the app store isn't

00:44:24 ◼   ► really where they make most of their

00:44:25 ◼   ► money make most their money selling the

00:44:27 ◼   ► device actually pretty really wanted

00:44:29 ◼   ► people really wanted devices that were

00:44:31 ◼   ► unlocked that way i think they would

00:44:33 ◼   ► have to ship them that way I i think

00:44:37 ◼   ► it's about control

00:44:39 ◼   ► you know I think it's about wanting to

00:44:42 ◼   ► maintain control over the experience and

00:44:44 ◼   ► that they think that for most people

00:44:45 ◼   ► it's better this way and that they've

00:44:48 ◼   ► very very seldom if ever in the

00:44:51 ◼   ► company's history

00:44:52 ◼   ► have they look back and regretted

00:44:54 ◼   ► maintaining more control in their hands

00:44:59 ◼   ► and look issuing more control rather

00:45:02 ◼   ► than give the control the users and let

00:45:04 ◼   ► them make choices in hindsight like

00:45:08 ◼   ► who's really like I you know I mean it's

00:45:10 ◼   ► it's harder to put that it's a genie

00:45:12 ◼   ► that's hard to get back in the bottle

00:45:13 ◼   ► yeah where it's easier to roll it out

00:45:15 ◼   ► this way started literally with no apps

00:45:18 ◼   ► right go a whole year without any

00:45:20 ◼   ► supported third-party apps and then when

00:45:23 ◼   ► the app store opened it was more

00:45:26 ◼   ► restrictive than it is today

00:45:27 ◼   ► like when it first opened there are

00:45:29 ◼   ► these rules like we're Calendar apps and

00:45:32 ◼   ► third-party email client for being

00:45:34 ◼   ► rejected because they were duplicating

00:45:36 ◼   ► what was the phrase existing

00:45:40 ◼   ► functionality yeah like there was I

00:45:42 ◼   ► gotta somehow like a rule that if it was

00:45:44 ◼   ► one of the apps built into the iphone

00:45:45 ◼   ► like calendar or mail you couldn't

00:45:48 ◼   ► duplicate it in the app store with an

00:45:50 ◼   ► alternative and it was you know

00:45:53 ◼   ► obviously that was really really

00:45:54 ◼   ► inconsistent because there were a lot of

00:45:56 ◼   ► weather apps right from the day one and

00:45:58 ◼   ► people like well if you can make weather

00:45:59 ◼   ► apps why can't you make another

00:46:00 ◼   ► calendaring up i hate apples calendar

00:46:02 ◼   ► app and my thought on that was I had

00:46:07 ◼   ► this theory at first then that the ones

00:46:09 ◼   ► that Apple wasn't gonna let be

00:46:10 ◼   ► duplicated we're the ones in the dock

00:46:11 ◼   ► the main apps which was like the music

00:46:16 ◼   ► playing app email the web browser and

00:46:19 ◼   ► phone what's the other one with someone

00:46:22 ◼   ► that's in that the dock on the ipod

00:46:25 ◼   ► touch i guess it's video is a video and

00:46:28 ◼   ► probably I don't know they replaced the

00:46:30 ◼   ► phone icon with video music but even

00:46:32 ◼   ► that's not true anymore right there's

00:46:33 ◼   ► there's gmail clients there's the great

00:46:36 ◼   ► sparrow app which is a truly remarkable

00:46:38 ◼   ► really full-fledged email client for the

00:46:44 ◼   ► iphone have you ever used sparrow

00:46:46 ◼   ► I'm not actually i personally don't like

00:46:49 ◼   ► it more than male but it's it's really

00:46:52 ◼   ► really close

00:46:53 ◼   ► it's a great app and the team yeah i

00:46:56 ◼   ► know lots of people like it

00:46:57 ◼   ► those things a lot differently i mean

00:46:59 ◼   ► one of the things they've added is like

00:47:00 ◼   ► a gesture to go to the next message

00:47:02 ◼   ► so instead of having to find a little

00:47:03 ◼   ► button or go back and then go to the

00:47:05 ◼   ► next button you can just do a gesture

00:47:06 ◼   ► which is I think a great idea to somehow

00:47:09 ◼   ► some way that you can just swipe swipe

00:47:11 ◼   ► swipe to read to read the email which

00:47:15 ◼   ► again is also a lot it's it's a very

00:47:17 ◼   ► metro e-type experience like when I've

00:47:20 ◼   ► used Windows Phone in some ways windows

00:47:24 ◼   ► phone is better for reading email

00:47:26 ◼   ► especially on a device you know small

00:47:27 ◼   ► screen because you just swipe swipe

00:47:29 ◼   ► swipe to go through messages did you see

00:47:31 ◼   ► you can now get a batman-themed windows

00:47:33 ◼   ► phone i did see that yeah i did see that

00:47:38 ◼   ► that's from nokia right kind of badass

00:47:41 ◼   ► it actually looks it does look pretty

00:47:44 ◼   ► good i think it's it's implemented

00:47:46 ◼   ► really well it's not implemented in a

00:47:47 ◼   ► really tacky way I don't I don't I don't

00:47:51 ◼   ► think it's going to change their

00:47:52 ◼   ► fortunes now now you know i i've always

00:47:56 ◼   ► thought this because i always think and

00:47:58 ◼   ► I think clearly of the all the

00:47:59 ◼   ► superheroes Batman has the best logo

00:48:02 ◼   ► oh yeah but so in addition to being a a

00:48:06 ◼   ► billionaire industrialist and

00:48:09 ◼   ► crime-fighting Crusader and the world's

00:48:12 ◼   ► greatest detective Bruce Wayne is also a

00:48:16 ◼   ► remarkably talented logo designer and

00:48:20 ◼   ► and sort of brand brand or apprehend

00:48:24 ◼   ► right i mean he's really you know he's

00:48:27 ◼   ► he convinced the police department to

00:48:29 ◼   ► shine his logo across the whole city is

00:48:34 ◼   ► little uh little throwing stars are

00:48:36 ◼   ► shaped like bats right Superman Superman

00:48:38 ◼   ► didn't even make his own logo that's

00:48:40 ◼   ► just like his family's crest I mean that

00:48:43 ◼   ► you know that was made by by some you

00:48:46 ◼   ► know Superman was really the worst right

00:48:49 ◼   ► i mean Superman million certainly have

00:48:52 ◼   ► all the popular ones Superman is kind of

00:48:55 ◼   ► the worst superhero and his poor color

00:48:58 ◼   ► to the leases take a colors just tasting

00:49:00 ◼   ► colors as bad guy released interesting

00:49:02 ◼   ► right

00:49:03 ◼   ► Green Lantern good logo but he didn't

00:49:05 ◼   ► make it that's the lantern for the whole

00:49:07 ◼   ► green lantern corps which has been

00:49:08 ◼   ► around i don't know right

00:49:10 ◼   ► 10mm iya ya millennia spider-man

00:49:15 ◼   ► not bad not bad not bad yeah but this

00:49:18 ◼   ► right-hander ball over a teenager we

00:49:21 ◼   ► wouldn't be talking about if Nokia had a

00:49:22 ◼   ► spider-man right

00:49:25 ◼   ► they probably do who maybe they do you

00:49:31 ◼   ► know I guess in spider-man's coming out

00:49:32 ◼   ► this summer too i guess spider-man and

00:49:34 ◼   ► Batman will be right up against what i

00:49:35 ◼   ► was thinking that's why i was thinking

00:49:36 ◼   ► maybe they actually do have one yeah

00:49:38 ◼   ► hello together they gotta get on that

00:49:41 ◼   ► yeah you see rims floating down the

00:49:43 ◼   ► toilet having a there i mean it's got a

00:49:46 ◼   ► point and I know that we I used to make

00:49:48 ◼   ► fun of them and it's not it's almost

00:49:50 ◼   ► it's really not funny and it's getting

00:49:51 ◼   ► to the point now where is

00:49:52 ◼   ► I almost resistant I try not to make

00:49:54 ◼   ► jokes when I link to the stuff i just

00:49:56 ◼   ► linked to it and let it speak for itself

00:49:57 ◼   ► because I do know there's a lot of

00:49:59 ◼   ► people who work there is getting to the

00:50:00 ◼   ► point now where I really you know and I

00:50:02 ◼   ► don't like to hear about people getting

00:50:03 ◼   ► laid off

00:50:04 ◼   ► yeah i really don't and I don't think

00:50:06 ◼   ► there's any humor in that but it really

00:50:08 ◼   ► is starting to look bad for him because

00:50:10 ◼   ► they're talking around this for baseball

00:50:11 ◼   ► this is where they do implement the

00:50:13 ◼   ► mercy roll right right

00:50:14 ◼   ► this is where the Empire just comes in

00:50:16 ◼   ► succumb to this is ok ok

00:50:18 ◼   ► games over right and you did or like

00:50:21 ◼   ► miniature golf

00:50:22 ◼   ► you know like when you go miniature

00:50:23 ◼   ► golfing there's like a limit of six six

00:50:24 ◼   ► or seven strokes per hole right like you

00:50:27 ◼   ► know I mean like in your stole here

00:50:29 ◼   ► sitting on the icon away right you're

00:50:31 ◼   ► still on the other side of the windmill

00:50:32 ◼   ► you get to just pick up your ball and

00:50:34 ◼   ► put a six on the card like you don't

00:50:36 ◼   ► have to you don't have to finish this

00:50:37 ◼   ► that's why I guess that's what they

00:50:40 ◼   ► could use because what's the story

00:50:42 ◼   ► simply mercy rule you just lose but with

00:50:45 ◼   ► that they could keep playing

00:50:46 ◼   ► they've taken these mark mark downs or

00:50:48 ◼   ► something like that they call them on an

00:50:50 ◼   ► unsold inventory and they've done a

00:50:51 ◼   ► couple of them over the last year and

00:50:52 ◼   ► now they're talking that they might have

00:50:54 ◼   ► like a billion dollars and unsold

00:50:56 ◼   ► inventory just piles and piles of of

00:50:59 ◼   ► unsold blackberry phones i guess tablets

00:51:02 ◼   ► although a good you know whoever it was

00:51:04 ◼   ► still whoever didn't turn the off switch

00:51:06 ◼   ► on the tablet under tablets production

00:51:08 ◼   ► line a couple of months ago a trim

00:51:10 ◼   ► really really needs to be the first one

00:51:14 ◼   ► fired

00:51:15 ◼   ► I mean if they're still making those

00:51:16 ◼   ► things and have unsold inventory

00:51:19 ◼   ► I mean it's no surprise that they're in

00:51:21 ◼   ► trouble I don't know what you do and

00:51:23 ◼   ► that such and what it enters any way out

00:51:26 ◼   ► of that hole right

00:51:27 ◼   ► I don't know either it's a it's a bad

00:51:30 ◼   ► circle to go in you know where it to

00:51:32 ◼   ► sort of spirals down and I think so much

00:51:33 ◼   ► deeper hold an apple was in in the

00:51:35 ◼   ► mid-nineties yeah I definitely think so

00:51:38 ◼   ► I I definitely think it's a deeper hole

00:51:42 ◼   ► because the thing the weird thing about

00:51:43 ◼   ► apple in the nineties was that when

00:51:45 ◼   ► Apple was at its financial worst they

00:51:48 ◼   ► were actually selling more computers per

00:51:51 ◼   ► quarter than they had before and then

00:51:54 ◼   ► then they were after jobs came back when

00:51:57 ◼   ► jobs came back he cleaned up the product

00:51:59 ◼   ► line and he did have them doing

00:52:01 ◼   ► profitable quarter after profitable

00:52:04 ◼   ► quarter they

00:52:05 ◼   ► turning profits but they were actually

00:52:07 ◼   ► doing it by selling like a lot less max

00:52:09 ◼   ► per quarter it was by focusing and you

00:52:13 ◼   ► know they were selling all these max but

00:52:14 ◼   ► doing it at a loss and but it's still

00:52:16 ◼   ► it's like not a war situation to be in

00:52:19 ◼   ► to have those sales that were there

00:52:22 ◼   ► quarter after quarter where his rims

00:52:23 ◼   ► problem is that sales are just dropping

00:52:26 ◼   ► off a cliff they're just selling fewer

00:52:28 ◼   ► and fewer phones every quarter and

00:52:31 ◼   ► that's really their business

00:52:32 ◼   ► I'm gonna have no there's nothing there

00:52:35 ◼   ► no alternative I mean there's nothing to

00:52:36 ◼   ► ya right and I don't think that they

00:52:39 ◼   ► have the core audience that that Apple

00:52:45 ◼   ► had with the mac i mean obviously

00:52:47 ◼   ► there's there's blackberry addicts i'm

00:52:49 ◼   ► sure you know but i don't think that

00:52:51 ◼   ► that that they're not faithful the way

00:52:53 ◼   ► that things were faithful back them

00:52:55 ◼   ► right there is I think there's an awful

00:52:57 ◼   ► lot of blackberry users have already

00:52:59 ◼   ► moved on to android and iphone in her

00:53:02 ◼   ► happy for it that they just saw it is a

00:53:04 ◼   ► cool gadget not really that they were

00:53:05 ◼   ► blackberry people but they were like

00:53:07 ◼   ► cool smartphone people

00:53:10 ◼   ► yes it's I don't envy them right and I'm

00:53:14 ◼   ► gonna be that guy that took over

00:53:15 ◼   ► well that'll be there'll be lots of a i

00:53:20 ◼   ► would imagine we'll get some interesting

00:53:22 ◼   ► business analysis after the fact about

00:53:26 ◼   ► what happened

00:53:28 ◼   ► let me do the second sponsor right now

00:53:29 ◼   ► it's an app called the heelys h ue le SS

00:53:36 ◼   ► and their website is humilis app.com and

00:53:41 ◼   ► it's an iphone app and all it does is

00:53:44 ◼   ► take black and white photography right

00:53:46 ◼   ► she has a whole bunch of apps out there

00:53:48 ◼   ► for your iphone that let you apply

00:53:50 ◼   ► filters and all sorts of crazy looks and

00:53:53 ◼   ► in amongst those filters there's always

00:53:55 ◼   ► a couple of black and white options

00:53:56 ◼   ► Sheila's is an app that just narrows in

00:53:58 ◼   ► on that range of photography and makes

00:54:01 ◼   ► an entire app out of it and it does one

00:54:05 ◼   ► of the things it does that is really

00:54:07 ◼   ► really interesting is that it does

00:54:08 ◼   ► black-and-white preview so if you're

00:54:10 ◼   ► interested in shooting black-and-white

00:54:11 ◼   ► it's not you take pictures and pick them

00:54:13 ◼   ► out of your camera and then apply

00:54:15 ◼   ► filters after the fact there's plenty of

00:54:16 ◼   ► apps that do that

00:54:18 ◼   ► nothing wrong with that but humorless is

00:54:20 ◼   ► more focused on almost like classic

00:54:22 ◼   ► black-and-white film photography where

00:54:24 ◼   ► you're trying to your you're intending

00:54:26 ◼   ► to shoot black-and-white all along the

00:54:28 ◼   ► previews in black-and-white the exposure

00:54:30 ◼   ► and filter controls are right there so

00:54:32 ◼   ► you can get all sorts of different

00:54:33 ◼   ► black-and-white looks before you even

00:54:35 ◼   ► take the picture it's a really nice mix

00:54:40 ◼   ► between something you can use casually

00:54:41 ◼   ► just fired up take a black and white

00:54:42 ◼   ► picture and something that gives the

00:54:44 ◼   ► sort of controls that that seasoned

00:54:46 ◼   ► professional or amateur enthusiasts

00:54:50 ◼   ► photographers are really going to enjoy

00:54:52 ◼   ► here's a quote from one of their beta

00:54:54 ◼   ► testers that they think sums it up

00:54:56 ◼   ► nicely when i use Heelys on my iPhone I

00:54:59 ◼   ► find that I think differently

00:55:01 ◼   ► like loading your camera with

00:55:02 ◼   ► black-and-white film the resulting

00:55:04 ◼   ► photographs are genuinely retro without

00:55:06 ◼   ► any contrivance it's a great app and get

00:55:10 ◼   ► it on the app store and you can find out

00:55:11 ◼   ► more info at hewlett app.com I've got it

00:55:16 ◼   ► on my second screen my iphone did you

00:55:20 ◼   ► ever go through a black-and-white phase

00:55:23 ◼   ► with a film camera

00:55:25 ◼   ► oh absolutely i am I got into

00:55:27 ◼   ► photography in the late nineties and i

00:55:31 ◼   ► bought the the lowest and canon SLR like

00:55:36 ◼   ► 200 bucks and you know it was SLR not

00:55:42 ◼   ► DSLR yet issued film and yeah you know I

00:55:45 ◼   ► was amazed at how much better the

00:55:47 ◼   ► pictures looked in on the pre SLR

00:55:49 ◼   ► cameras that I had but Dad then I

00:55:52 ◼   ► quickly got into black and white and i

00:55:53 ◼   ► found that the other thing I got into is

00:55:55 ◼   ► the fixed lenses did not a zoom lens

00:55:58 ◼   ► just like a static just a fifty-dollar

00:56:00 ◼   ► or eighty dollar fifty millimeter

00:56:02 ◼   ► Atlanta heard that could shoot really

00:56:03 ◼   ► nice and low light but I found that I

00:56:06 ◼   ► became a better photographer by having

00:56:07 ◼   ► fewer options so yeah if you want it

00:56:11 ◼   ► that would the subject to be bigger you

00:56:14 ◼   ► get closer if you want more of the

00:56:16 ◼   ► background in you move further away

00:56:18 ◼   ► that's the only thing there's no

00:56:19 ◼   ► decision about whether you zoom in or

00:56:21 ◼   ► zoom out or move you have to move

00:56:23 ◼   ► I'm black-and-white shooting

00:56:24 ◼   ► black-and-white is the exact same thing

00:56:26 ◼   ► and it absolutely i think I'm and you

00:56:29 ◼   ► know I know people have friends

00:56:31 ◼   ► no you're far far better photographers

00:56:34 ◼   ► and i'm going to teach photography

00:56:35 ◼   ► classes and people like james duncan

00:56:38 ◼   ► davidson it you know just shoot

00:56:40 ◼   ► photography professionally I I don't

00:56:43 ◼   ► know anybody who would tell you any any

00:56:45 ◼   ► good photographer would tell you that

00:56:46 ◼   ► you won't become a better photographer

00:56:47 ◼   ► by shooting black-and-white you'll

00:56:49 ◼   ► become a better color photographer by

00:56:51 ◼   ► learning to shoot black-and-white

00:56:52 ◼   ► because you learn how to find

00:56:53 ◼   ► interesting shadows and contrast and

00:56:55 ◼   ► stuff like that looks good in color too

00:56:57 ◼   ► yeah I think they used to start students

00:57:00 ◼   ► out that way i remember correctly cuz I

00:57:02 ◼   ► took a class years ago and i'm pretty

00:57:05 ◼   ► sure we started out shooting

00:57:06 ◼   ► black-and-white and beyond and there

00:57:07 ◼   ► were technical reasons for that because

00:57:09 ◼   ► it was easier and cheaper to develop a

00:57:10 ◼   ► curriculum yeah and you know that was

00:57:13 ◼   ► also part of the experience of learning

00:57:15 ◼   ► to be a photographer serious

00:57:16 ◼   ► photographers learning how to you know

00:57:17 ◼   ► develop your film in a dark room and

00:57:19 ◼   ► technically it was easier

00:57:21 ◼   ► black-and-white I think the chemicals

00:57:24 ◼   ► are less expensive or you know I don't

00:57:26 ◼   ► know it's just yeah i know i think

00:57:27 ◼   ► that's true i think that's your from

00:57:29 ◼   ► what i remember and I just I also but I

00:57:30 ◼   ► just came down to enjoy it too i really

00:57:32 ◼   ► like shooting a black-and-white i think

00:57:35 ◼   ► possibly because I'm not a good i'm not

00:57:37 ◼   ► a great photographer and I think it

00:57:39 ◼   ► actually made my pictures look better

00:57:40 ◼   ► and I had a I had a pentax k1000 which

00:57:45 ◼   ► was a fully manual camera which was a

00:57:48 ◼   ► crate camera and eventually got stolen

00:57:51 ◼   ► and I just I was heartbroken when I

00:57:53 ◼   ► camera got stolen but I went I went

00:57:55 ◼   ► through many many roles of

00:57:58 ◼   ► black-and-white black-and-white film

00:58:01 ◼   ► back in the day and that was just and

00:58:04 ◼   ► ended up with some great some great

00:58:06 ◼   ► pictures someone i still have boxes

00:58:08 ◼   ► lying around the house definitely one

00:58:10 ◼   ► Jonas was born I was still mostly

00:58:12 ◼   ► shooting with the film camera this was

00:58:14 ◼   ► 2004 so like first first year i'd say

00:58:16 ◼   ► maybe not half but maybe at least a

00:58:18 ◼   ► third of the photos from his first year

00:58:20 ◼   ► I have been black and white and i just

00:58:21 ◼   ► love those photos there is in especially

00:58:25 ◼   ► as time goes on there's something

00:58:28 ◼   ► archival about black and white

00:58:30 ◼   ► photography

00:58:31 ◼   ► yeah you know the funny thing is you say

00:58:34 ◼   ► you have a pentax you had a padded

00:58:36 ◼   ► pentax k1000 you know it's funny I know

00:58:38 ◼   ► that camera i actually have one here

00:58:39 ◼   ► that I

00:58:40 ◼   ► I've found in seattle about 20 minutes

00:58:44 ◼   ► ya found by crawling on window and a

00:58:48 ◼   ► first-floor apartment highway going into

00:58:51 ◼   ► a closet in the bedroom

00:58:52 ◼   ► yeah it's funny how that happens

00:58:57 ◼   ► John ask a big favor of you

00:59:00 ◼   ► ok this is why this honesty is why I

00:59:04 ◼   ► wanted you back on the show and I have a

00:59:06 ◼   ► lot of people are saying can't believe

00:59:07 ◼   ► Maltese back on the show yeah but I my

00:59:09 ◼   ► goal for this show is to have it to be

00:59:11 ◼   ► like hosting Saturday Night Live for

00:59:12 ◼   ► people brag about how many times that

00:59:14 ◼   ► they've been the guests on the talk show

00:59:15 ◼   ► right and right now you're in the lead

00:59:18 ◼   ► you've got to write and that's great

00:59:21 ◼   ► I had your back because there was nobody

00:59:24 ◼   ► else who I could bear to ask to talk

00:59:26 ◼   ► about this last this last subject only

00:59:30 ◼   ► you you're the only one who I think can

00:59:32 ◼   ► take it I don't think anybody else has

00:59:33 ◼   ► the Constitution did I think this is a

00:59:37 ◼   ► lot this is a lot yeah I know I know the

00:59:39 ◼   ► one our friends a lot it's a lot to ask

00:59:41 ◼   ► our friend hazers Diaz gizmodo i'm going

00:59:46 ◼   ► to read that i'm just going to read the

00:59:48 ◼   ► headline on this is from moans this is

00:59:51 ◼   ► yesterday two days ago couple days and

00:59:53 ◼   ► changes that must have Steve Jobs

00:59:55 ◼   ► rolling in his grave because gizmodo

00:59:59 ◼   ► wouldn't know

00:59:59 ◼   ► wouldn't know

01:00:00 ◼   ► I'm not gonna put the average anybody

01:00:02 ◼   ► going to do the thing anybody wants that

01:00:05 ◼   ► they can just google hazers Diaz 10

01:00:07 ◼   ► things that have steve jobs in the two

01:00:10 ◼   ► of us institutions clicking through to

01:00:11 ◼   ► read it is enough

01:00:12 ◼   ► yeah I'm not going to put for them

01:00:14 ◼   ► probably more and more traffic than they

01:00:15 ◼   ► deserve

01:00:16 ◼   ► here's the here's the thing this thing

01:00:19 ◼   ► is so stupid it is like this if the Sun

01:00:24 ◼   ► instead of emitting light if the Sun

01:00:27 ◼   ► emitted stupid and you stared at it in a

01:00:31 ◼   ► way that when the real world you stare

01:00:33 ◼   ► at the Sun and you can go blind you if

01:00:35 ◼   ► you really really stare at this article

01:00:38 ◼   ► on haters Diaz little little little just

01:00:41 ◼   ► wipe your brain out it's that stupid

01:00:44 ◼   ► firsthand that the right of the top I

01:00:47 ◼   ► mean that very coveted the tastelessness

01:00:50 ◼   ► of having a picture of a zombie hand

01:00:53 ◼   ► coming out of a great with an apple

01:00:54 ◼   ► headstone my god it and then it says hey

01:00:59 ◼   ► guys only been dead for like six months

01:01:01 ◼   ► right

01:01:02 ◼   ► I hate the art that accompanies the

01:01:05 ◼   ► article is is literally a zombie hand

01:01:08 ◼   ► coming out of the ground with

01:01:10 ◼   ► unbelievable and apple logo on it teams

01:01:12 ◼   ► on the tombstone

01:01:13 ◼   ► plus it's our favorite format a top-10

01:01:17 ◼   ► list

01:01:18 ◼   ► yep i will say it's not it's not it's

01:01:20 ◼   ► not a slide show how much did you just

01:01:22 ◼   ► took the words out of you have the one

01:01:23 ◼   ► and only good thing you could say that's

01:01:25 ◼   ► what article is that it's not a

01:01:27 ◼   ► slideshow that is the one and only good

01:01:29 ◼   ► thing you can say about number one is

01:01:31 ◼   ► siri according to his authorized

01:01:33 ◼   ► biography jobs never really tried serie

01:01:35 ◼   ► he was handed the iphone 4s at the last

01:01:38 ◼   ► board meeting he attended just before he

01:01:39 ◼   ► resigned blah blah

01:01:41 ◼   ► don't get me started on Walter

01:01:44 ◼   ► Isaacson's biography right now Walter

01:01:47 ◼   ► Isaacson I'm sure had never seen Syria

01:01:49 ◼   ► before that meeting right but the idea

01:01:53 ◼   ► that Steve Jobs hadn't seen Syria until

01:01:56 ◼   ► august of last year

01:01:58 ◼   ► yeah use the CEO and at it as an Estill

01:02:04 ◼   ► season ski at fortune just reported last

01:02:06 ◼   ► week while he was CEO he effectively he

01:02:10 ◼   ► pretty much did all the Steve Jobs

01:02:11 ◼   ► deseos he did

01:02:13 ◼   ► product design product marketing any ran

01:02:15 ◼   ► mergers and acquisitions like when they

01:02:17 ◼   ► wanted to buy someone they do sent Steve

01:02:19 ◼   ► and Steve you know put his voodoo on

01:02:21 ◼   ► somebody came out with the company steve

01:02:24 ◼   ► jobs is the one who bought Siri Siri was

01:02:27 ◼   ► a third-party app that apple acquired

01:02:29 ◼   ► and when they acquired it Steve Jobs was

01:02:31 ◼   ► the CEO he acquired the company so he is

01:02:37 ◼   ► sight unseen right he acquired the

01:02:39 ◼   ► company now presumably had never seen it

01:02:41 ◼   ► before but he heard good things and

01:02:44 ◼   ► bought the company right

01:02:46 ◼   ► I as of last summer like a year ago

01:02:50 ◼   ► right now in june of last year Steve

01:02:53 ◼   ► Jobs was a man oh we don't know you know

01:02:56 ◼   ► how when his health really declined but

01:02:59 ◼   ► at the time he was healthy enough to

01:03:00 ◼   ► actually be onstage at WWDC for the

01:03:03 ◼   ► keynote he did the whole iCloud thing he

01:03:04 ◼   ► was sort of the master of ceremonies

01:03:05 ◼   ► presumably you would think apples

01:03:10 ◼   ► implementation of series was in

01:03:12 ◼   ► development at the time I mean I know

01:03:14 ◼   ► the iphone 4s didn't come out until

01:03:16 ◼   ► october but I don't think it's something

01:03:17 ◼   ► they just kind of whip together yeah

01:03:20 ◼   ► like a week after he submitted his

01:03:23 ◼   ► resignation and became chairman of the

01:03:25 ◼   ► board I it just defies belief that

01:03:29 ◼   ► anybody thinks that he was not fully

01:03:31 ◼   ► aware of love Siri now you may well be

01:03:34 ◼   ► very front if he were around alive and

01:03:36 ◼   ► kicking

01:03:37 ◼   ► he may well be just as frustrated as a

01:03:39 ◼   ► lot of us with how far series com or how

01:03:42 ◼   ► little it's come since it debuted and

01:03:44 ◼   ► some of the inaccuracies and the latency

01:03:46 ◼   ► and a lot of the things that you feel

01:03:48 ◼   ► like it could do but doesn't do

01:03:50 ◼   ► yeah it seems akin to any other thing is

01:03:53 ◼   ► just the idea that he would never have

01:03:54 ◼   ► shipped something like that and at the

01:03:57 ◼   ► same time they also ship mobileme right

01:03:59 ◼   ► so anyway you know after the fact was

01:04:03 ◼   ► completely angry that I didn't work the

01:04:06 ◼   ► way it's supposed to work and so maybe

01:04:08 ◼   ► he would be in that position it would be

01:04:10 ◼   ► that position right now but he'd

01:04:11 ◼   ► probably roll over and can you imagine

01:04:13 ◼   ► if apple / ship the phone that didn't do

01:04:15 ◼   ► copy and paste that would never happen

01:04:18 ◼   ► when I think jobs around i think that in

01:04:20 ◼   ► the long term and the next three four

01:04:21 ◼   ► five years ago be the worst part of Tim

01:04:23 ◼   ► Cook's existence where every single

01:04:24 ◼   ► thing that has that's less than perfect

01:04:26 ◼   ► will be greeted with God Almighty the

01:04:29 ◼   ► 710 Stevens around and I keep I always

01:04:34 ◼   ► come back to antennagate if antenna

01:04:36 ◼   ► gated happened with the iphone 4s god

01:04:38 ◼   ► help everybody at Apple because that

01:04:41 ◼   ► would have been as as exaggerated as

01:04:44 ◼   ► antennagate was with steve jobs at the

01:04:46 ◼   ► helm handling it and running that that

01:04:49 ◼   ► last minute all right let's just face

01:04:52 ◼   ► this thing head-on press conference if

01:04:54 ◼   ► that had happened after he died I mean I

01:04:57 ◼   ► can't even imagine the the media

01:05:01 ◼   ► apocalypse that would have happened even

01:05:03 ◼   ► though it actually did happen the real

01:05:05 ◼   ► antennagate did happen under steve job

01:05:07 ◼   ► it would be branded as the you know the

01:05:10 ◼   ► sign that Apple is falling apart

01:05:13 ◼   ► number two on lasers Diaz top 10 list is

01:05:16 ◼   ► the 69.5 phone screen and then I didn't

01:05:20 ◼   ► even read this part all i know is that

01:05:21 ◼   ► he's illustrated it with a picture of a

01:05:23 ◼   ► giant 5 inch samsung phone it's just

01:05:27 ◼   ► completely opposite of every single one

01:05:29 ◼   ► of these rumors about the so-called

01:05:30 ◼   ► iphone or from 16 an iphone 4 and iphone

01:05:34 ◼   ► screen which is that is going to be the

01:05:36 ◼   ► exact same with and the phone itself

01:05:38 ◼   ► somebody just said yesterday is gonna be

01:05:39 ◼   ► seven millimeters taller and most than

01:05:42 ◼   ► the iphone 4 and 4s as we know them that

01:05:45 ◼   ► the phone isn't getting bigger it's just

01:05:47 ◼   ► that more of the front face will be

01:05:48 ◼   ► devoted to the screen and I mean

01:05:53 ◼   ► everybody never would have done it

01:05:54 ◼   ► the phone the phone would have stayed

01:05:57 ◼   ► exactly the same forever right i mean

01:06:04 ◼   ► yeah he made he certainly make comments

01:06:08 ◼   ► about lots of things that he didn't

01:06:10 ◼   ► think you know at the time and I mean

01:06:12 ◼   ► basically stuff that Apple didn't make

01:06:15 ◼   ► right and and then later in many cases

01:06:19 ◼   ► they didn't start making it and it

01:06:21 ◼   ► really meant he's just sort of it was

01:06:24 ◼   ► just sort of well i think that you know

01:06:27 ◼   ► famously halogen around validating their

01:06:30 ◼   ► fruit you know when they first ship to

01:06:31 ◼   ► ipods with could this my from one of my

01:06:33 ◼   ► favorites a first ship ipods with color

01:06:35 ◼   ► screens but all they really did was show

01:06:37 ◼   ► photographs and somebody asked him

01:06:39 ◼   ► hold why not video he said I don't think

01:06:42 ◼   ► anybody would ever want to watch video

01:06:43 ◼   ► on the screen this size

01:06:44 ◼   ► yeah end of quote that's it never gonna

01:06:47 ◼   ► happen in a year later the ipod had the

01:06:50 ◼   ► exact same size screen and played video

01:06:52 ◼   ► right that's just what he's that you

01:06:54 ◼   ► know everything that's just how he was

01:06:55 ◼   ► mean and like Tim Cook said I thought

01:06:57 ◼   ► was one of the best segments of his

01:06:59 ◼   ► thing at all things D this week that

01:07:01 ◼   ► that the man had a gift he called it a

01:07:03 ◼   ► gift at doing a complete 180 one day

01:07:06 ◼   ► over the next and he would forget that

01:07:08 ◼   ► he was arguing the complete opposite

01:07:10 ◼   ► point the day before that he could

01:07:12 ◼   ► change his mind then that you know that

01:07:14 ◼   ► there's just a good he was a good arguer

01:07:16 ◼   ► right obviously right so I think

01:07:19 ◼   ► everybody has that incident where nobody

01:07:20 ◼   ► wants to be wrong and so a lot of people

01:07:24 ◼   ► in the natural inclination for most of

01:07:26 ◼   ► us is that once we've made up our mind

01:07:28 ◼   ► we never change it because we don't have

01:07:31 ◼   ► to admit you're wrong where Steve Jobs

01:07:33 ◼   ► gift he still didn't want admit he was

01:07:34 ◼   ► wrong he would just change his mind and

01:07:36 ◼   ► then convince you that he had never

01:07:37 ◼   ► taken the never change that number 17

01:07:45 ◼   ► that is number seven on come on that is

01:07:46 ◼   ► the AZ list is that he'd be rolling in

01:07:49 ◼   ► his grave over apple's support of

01:07:50 ◼   ► charities and I don't even know where to

01:07:55 ◼   ► start this number one is that he points

01:07:57 ◼   ► to apples participation in this product

01:08:00 ◼   ► red thing which started like three or

01:08:03 ◼   ► four years ago home like with the red

01:08:07 ◼   ► ipod nano can happen when he was there I

01:08:13 ◼   ► said in his voice is that the only went

01:08:15 ◼   ► along with it because it was a marketing

01:08:17 ◼   ► win for Apple to get you to display ipod

01:08:19 ◼   ► and ok but yeah he actually did go along

01:08:23 ◼   ► with it and one that a lot of other

01:08:24 ◼   ► people site is that once Tim Cook became

01:08:26 ◼   ► CEO few weeks later they announced a

01:08:28 ◼   ► charitable donation matching where any

01:08:31 ◼   ► apple employee donates to a registered

01:08:33 ◼   ► 401 C apple will match that up to i

01:08:37 ◼   ► think like 10 grand a year which i think

01:08:39 ◼   ► most companies Apple sighs do something

01:08:42 ◼   ► like that

01:08:42 ◼   ► right on now it's true that scream

01:08:45 ◼   ► that's really just an example of them

01:08:46 ◼   ► catching up with where they should be in

01:08:49 ◼   ► the industry

01:08:49 ◼   ► well but the other thing too is it

01:08:51 ◼   ► happened like two weeks after cook

01:08:53 ◼   ► over and I oh yeah I know firsthand that

01:08:56 ◼   ► you know something that was like six

01:08:58 ◼   ► months in the working behind ya you

01:08:59 ◼   ► don't just you don't just do that in the

01:09:01 ◼   ► right amount of time I would not be

01:09:03 ◼   ► surprised one bit if Tim Cook personally

01:09:06 ◼   ► it was was more into it and maybe even

01:09:08 ◼   ► drove it while still coo and jobs was I

01:09:12 ◼   ► get whatever you know I just don't think

01:09:14 ◼   ► jobs gave much of a crap either way on

01:09:17 ◼   ► something like that and I also wouldn't

01:09:18 ◼   ► be surprised if once they got close to

01:09:21 ◼   ► being able to announce it and and the

01:09:23 ◼   ► whole sad truth of where Steve's health

01:09:25 ◼   ► was going and and that he was going to

01:09:26 ◼   ► resign and hopefully stay on as chairman

01:09:29 ◼   ► of the board going forward etcetera

01:09:31 ◼   ► etcetera that part of the strategy was

01:09:33 ◼   ► hey this is the thing we can save and

01:09:35 ◼   ► then when Tim takes over and see do you

01:09:38 ◼   ► know it's like a little sort of throat

01:09:40 ◼   ► clearing of settling your butt into the

01:09:43 ◼   ► throne and learning how to wield the CEO

01:09:46 ◼   ► scepter that you know have a little

01:09:48 ◼   ► thing to do you know a little you know

01:09:51 ◼   ► something to do when you're wielding the

01:09:54 ◼   ► CEO stamp and why don't we save it up

01:09:56 ◼   ► it'll be a nice little thing that he can

01:09:58 ◼   ► do before we get to the to the real deal

01:10:02 ◼   ► you know announcing things like the new

01:10:04 ◼   ► iphone 4s and stuff like that and I

01:10:06 ◼   ► wonder maybe if wonder if they queued up

01:10:09 ◼   ► some of these things that are benefits

01:10:12 ◼   ► to the employees as a way to try to say

01:10:16 ◼   ► there and show them that they're going

01:10:18 ◼   ► to be advantages to having Tim courtesy

01:10:20 ◼   ► do

01:10:21 ◼   ► yeah I absolutely think they did you

01:10:23 ◼   ► know I think this was in a very very

01:10:25 ◼   ► well-managed transition you know I don't

01:10:28 ◼   ► think you know I I'd would be surprised

01:10:30 ◼   ► one bit if like as of a year ago at WWDC

01:10:33 ◼   ► 2011 when Steve Jobs was you know still

01:10:36 ◼   ► well enough to be helping with the

01:10:39 ◼   ► keynotes and and pitching things you

01:10:42 ◼   ► know that there was still hope at the

01:10:43 ◼   ► time that that this whole you know steve

01:10:46 ◼   ► zahn believe he's not going to be there

01:10:47 ◼   ► full-time but he's the CEO and cooks the

01:10:49 ◼   ► clo that it would go on indefinitely

01:10:51 ◼   ► that the company was doing just fine

01:10:53 ◼   ► with that arrangement you know I'm sure

01:10:54 ◼   ► nobody was was not one single person was

01:10:57 ◼   ► hoping that it would turn out like it

01:10:59 ◼   ► did or even you know that he would be

01:11:02 ◼   ► forced to resign you know that nobody

01:11:04 ◼   ► was looking forward to

01:11:06 ◼   ► but i think it's it's just it's just

01:11:08 ◼   ► awful

01:11:09 ◼   ► I got just so stupid to think that he

01:11:12 ◼   ► was opposed to it

01:11:13 ◼   ► number nine company leaks like the ones

01:11:17 ◼   ► with apple TV & foxconn what what

01:11:19 ◼   ► exactly is leet with apple TV & foxconn

01:11:22 ◼   ► right that was like the dumbest thing

01:11:24 ◼   ► ever and you did you see that yeah and

01:11:28 ◼   ► and you know it

01:11:30 ◼   ► we have no proof yet that anything

01:11:32 ◼   ► accurate has been linked know it was

01:11:34 ◼   ► somebody asked like the CEO of foxconn

01:11:37 ◼   ► something about Apple's TV and all all

01:11:39 ◼   ► he said was just this is like and

01:11:41 ◼   ► responsive look we do whatever we can

01:11:42 ◼   ► with apple and if they get into TV I'm

01:11:44 ◼   ► sure we'll be successful we'll do

01:11:46 ◼   ► whatever we can to help and somehow that

01:11:47 ◼   ► came out as Foxconn CEO confirms apples

01:11:50 ◼   ► making TV sets

01:11:51 ◼   ► yeah whereas you know he really just

01:11:53 ◼   ► gave like an we're happy to work with

01:11:55 ◼   ► them and whatever no detail

01:11:59 ◼   ► no comment answer and it just got

01:12:02 ◼   ► completely blown out of proportion and

01:12:04 ◼   ► is a couple people have pointed out can

01:12:06 ◼   ► you imagine it

01:12:08 ◼   ► how stupid it would be for the foxconn

01:12:09 ◼   ► CEO to actually blab about forthcoming

01:12:12 ◼   ► apple products right like the man is

01:12:14 ◼   ► obviously not stupid

01:12:16 ◼   ► unlike lasers Diaz is that is that Tim

01:12:22 ◼   ► Cook in that image is that Chapman its

01:12:24 ◼   ► image there's an image of a ninja now

01:12:29 ◼   ► that's jobs that's jobs

01:12:31 ◼   ► ok because look at the glass can't tell

01:12:32 ◼   ► ya I can't they probably used in the

01:12:35 ◼   ► present Tim Tim was classes too but the

01:12:38 ◼   ► yeah but that the the nose pieces that

01:12:42 ◼   ► yeah okay and then number ten get this

01:12:45 ◼   ► is really my favorite is the user

01:12:48 ◼   ► interface details and they cite the the

01:12:50 ◼   ► rich Corinthian leather of ical and find

01:12:56 ◼   ► my family friends

01:12:59 ◼   ► i think is which which were shipped when

01:13:04 ◼   ► your shift while Steve Jobs was alive

01:13:08 ◼   ► and CEO right and as I've written I've

01:13:12 ◼   ► at least alluded to I mean and I i think

01:13:15 ◼   ► i actually talked about it on the talk

01:13:16 ◼   ► shows and more explicitly that i wrote

01:13:18 ◼   ► about it on daring fireball but it those

01:13:20 ◼   ► that that art direction came from steve

01:13:23 ◼   ► jobs like it was deep jobs who brought

01:13:26 ◼   ► in swatches of whether from like I think

01:13:29 ◼   ► a briefcase and said I guys they were

01:13:31 ◼   ► working on it and they said they want

01:13:33 ◼   ► this to be leather and he kept coming

01:13:34 ◼   ► back and saying no no that's not the

01:13:36 ◼   ► right type of leather this is all wrong

01:13:38 ◼   ► he brought in like a briefcase and

01:13:39 ◼   ► showed it to the designers and it was

01:13:41 ◼   ► like this is the type of leather and I

01:13:42 ◼   ► want the stitching to look like this

01:13:43 ◼   ► that that's what they're modeled after

01:13:45 ◼   ► like he micro managed for better or for

01:13:48 ◼   ► worse his taste is was outstanding

01:13:51 ◼   ► probably the best taste of anybody on on

01:13:53 ◼   ► the planet over all right it was not in

01:13:55 ◼   ► peccable but not not in this particular

01:13:58 ◼   ► instance like the example that Hayes's

01:14:00 ◼   ► Diaz picked could not be a better

01:14:03 ◼   ► example I think honestly of the way that

01:14:06 ◼   ► if anything apples design might get

01:14:08 ◼   ► better post steve jobs that without

01:14:12 ◼   ► steve jobs without that one person who

01:14:14 ◼   ► can get his way no matter what

01:14:16 ◼   ► nobody's blind spots and taste are going

01:14:20 ◼   ► to actually shipped to the public

01:14:21 ◼   ► whereas you know with leave it to just

01:14:24 ◼   ► the talented designers collectively

01:14:26 ◼   ► they're going to settle in on you know

01:14:28 ◼   ► that the exceptional bad designs are not

01:14:30 ◼   ► going to come out just because Steve

01:14:32 ◼   ► like them i don't know what I don't know

01:14:34 ◼   ► what motivates someone to write this

01:14:35 ◼   ► list I mean other than the obvious one

01:14:41 ◼   ► last time thinking that that's okay to

01:14:43 ◼   ► do that is just that's really bad really

01:14:45 ◼   ► bad just so tasteless it's really is it

01:14:50 ◼   ► really is it's in it and it's like I

01:14:54 ◼   ► don't know to me it's like the most

01:14:55 ◼   ► offensive form of tastelessness because

01:14:57 ◼   ► it's just so cheesy

01:14:58 ◼   ► it's not even like really tasteless it's

01:15:01 ◼   ► not like

01:15:02 ◼   ► delving into the man's personal finances

01:15:05 ◼   ► are you know other aspects of his life

01:15:08 ◼   ► like a gossip magazine like real CD

01:15:10 ◼   ► stuff like which in some sense is

01:15:12 ◼   ► morally worse but I almost feel like

01:15:15 ◼   ► this is more offensive because it's so

01:15:17 ◼   ► stupid i guess the stupidity that really

01:15:20 ◼   ► offends me last thing i want to talk

01:15:24 ◼   ► about going to talk about WWDC

01:15:26 ◼   ► speculation I I made up a thing yes i

01:15:28 ◼   ► totally made it up and this goes back to

01:15:30 ◼   ► the earlier thing that we're talking

01:15:31 ◼   ► about rumor sites where i find it way

01:15:33 ◼   ► more fun to find things that I don't

01:15:35 ◼   ► really know anything about that nobody's

01:15:36 ◼   ► told me anything I don't have any little

01:15:38 ◼   ► birdies but just just make guesses about

01:15:39 ◼   ► what Apple might be doing and like you

01:15:42 ◼   ► said with the the WTC schedule came out

01:15:44 ◼   ► and there are an awful lot there's

01:15:46 ◼   ► somebody I think somebody count them up

01:15:47 ◼   ► and it's 43 sessions on the schedule are

01:15:51 ◼   ► to be announced and the thing that

01:15:54 ◼   ► really caught my eye is that an awful

01:15:57 ◼   ► lot of the to be announced sessions are

01:16:00 ◼   ► in the biggest room in the building

01:16:02 ◼   ► which in my memory it--and I wish it's

01:16:05 ◼   ► one of those things where i wish i had

01:16:06 ◼   ► been collecting it like i do claim

01:16:07 ◼   ► charter for years and years is looking

01:16:09 ◼   ► at all WWDC preliminary schedules the

01:16:14 ◼   ► big room upstairs called presidio which

01:16:16 ◼   ► is effectively it's the keynote room

01:16:17 ◼   ► which in my memory

01:16:20 ◼   ► I you know it does have to be announced

01:16:22 ◼   ► sessions for big new technology things

01:16:25 ◼   ► that are coming out but never like full

01:16:29 ◼   ► day's worth of to be announced sessions

01:16:31 ◼   ► where is this year at WTC tuesday

01:16:33 ◼   ► afternoon is all in presidio all to be

01:16:35 ◼   ► announced all day wednesday all day

01:16:37 ◼   ► Thursday to be announced

01:16:39 ◼   ► I think all day Wednesday and Thursday

01:16:42 ◼   ► there's one session at like 515 in that

01:16:46 ◼   ► room that's on the schedule with the

01:16:49 ◼   ► title and those five o'clock sessions

01:16:51 ◼   ► are like very ghost towns so my guess is

01:16:56 ◼   ► my guess from yesterday and people read

01:16:58 ◼   ► daring fireball ensure seen it

01:17:00 ◼   ► my guess is that the only thing that

01:17:01 ◼   ► would be big enough to warrant all of

01:17:03 ◼   ► those things it would be a new platform

01:17:06 ◼   ► that if it's just like a tweak if all

01:17:09 ◼   ► they have to announce our tweaks to the

01:17:10 ◼   ► existing platforms let's just say

01:17:12 ◼   ► hypothetically if they announced a 7

01:17:14 ◼   ► inch iPad

01:17:15 ◼   ► or they announce a bigger if they just

01:17:17 ◼   ► pre-announced a bigger iphone or even if

01:17:20 ◼   ► they announce something like a bigger

01:17:21 ◼   ► ipad a big 12 inch iPad or 15 inch iPad

01:17:24 ◼   ► there's work for developers to be done

01:17:28 ◼   ► to support the new sizes

01:17:30 ◼   ► I'm not taking anything you know trying

01:17:32 ◼   ► to say that it's easy for developers to

01:17:33 ◼   ► do that and that these sort of many

01:17:35 ◼   ► forms of fragmentation aren't

01:17:37 ◼   ► complicated i'm sure that there would be

01:17:38 ◼   ► sessions at WCC to tell developers the

01:17:41 ◼   ► best way to do this and that and how to

01:17:43 ◼   ► do that but it certainly wouldn't

01:17:45 ◼   ► require two and a half days worth of

01:17:46 ◼   ► sessions in the big room like even when

01:17:49 ◼   ► the i pad first shipped they actually

01:17:52 ◼   ► got developers to write ipad apps before

01:17:55 ◼   ► WWDC they announced it in like at the

01:17:58 ◼   ► end of februari and they said and you

01:18:00 ◼   ► know we're going to put the beta sdk up