PodSearch

The Talk Show

5: Live From WWDC 2012, with Cabel Sasser

 

00:00:00 ◼   ► okay shut up an elegant start

00:00:05 ◼   ► welcome to the evening welcome to the

00:00:07 ◼   ► the first live episode of the talkshow

00:00:10 ◼   ► exciting

00:00:12 ◼   ► thank thank you for having me I we are

00:00:16 ◼   ► here at 111 minna in the zapper room

00:00:19 ◼   ► pretty cool very nice

00:00:22 ◼   ► yeah and joining me for the show up here

00:00:25 ◼   ► on stage is cable sasser hello thank you

00:00:30 ◼   ► for cheering and not doing so I was just

00:00:33 ◼   ► saying the cable a couple minutes ago

00:00:35 ◼   ► funny enough I've done three live

00:00:37 ◼   ► podcasts in my life and all three have

00:00:41 ◼   ► been with cancer I don't know how and I

00:00:43 ◼   ► i didn't realize that until after I'd

00:00:46 ◼   ► invited him to do this show and then I

00:00:48 ◼   ► was like looking back on it was a couple

00:00:51 ◼   ► years ago we did a thing at macworld

00:00:52 ◼   ► expo where we were in like a booth it's

00:00:55 ◼   ► almost hard to call it alive episode how

00:00:57 ◼   ► would you describe that but this is very

00:00:59 ◼   ► strange

00:01:00 ◼   ► I just remember being in the booth at

00:01:02 ◼   ► the plastic window next door and write

00:01:03 ◼   ► so many people walking by and me being

00:01:05 ◼   ► so distracted wanting to look at

00:01:07 ◼   ► everybody walking by and people sort of

00:01:08 ◼   ► waving and knocking on the people i and

00:01:12 ◼   ► and the gist of it was it was supposed

00:01:13 ◼   ► to be soundproof because the the show

00:01:15 ◼   ► floor expo is really really acoustically

00:01:18 ◼   ► horrendous it so they put us in this

00:01:21 ◼   ► plastic fish bowl and it did sound

00:01:24 ◼   ► better the audio came out good any idea

00:01:25 ◼   ► where always that they were going to

00:01:26 ◼   ► pipe it live to the other side and that

00:01:29 ◼   ► people could be there but nobody could

00:01:32 ◼   ► get that close to us and there was

00:01:34 ◼   ► nobody there

00:01:34 ◼   ► no and all we did is it was me and cable

00:01:37 ◼   ► and your PIN so foundered Stephen Frank

00:01:39 ◼   ► talking and people would walk by and

00:01:41 ◼   ► right when they walk by the speaker they

00:01:42 ◼   ► was her second look around see us in the

00:01:46 ◼   ► fishbowl and then get creeped out and

00:01:48 ◼   ► radical it's absolutely true that

00:01:50 ◼   ► conversation is notable because that's

00:01:52 ◼   ► when we brought up the concept of claim

00:01:55 ◼   ► charter that's where we told you we've

00:01:56 ◼   ► been joking about this in the office

00:01:58 ◼   ► like trying to come up with the term for

00:01:59 ◼   ► these situations where people make these

00:02:01 ◼   ► outrageous claims that you know are

00:02:02 ◼   ► going to be false but they still you

00:02:04 ◼   ► know dedicate themselves to it and Steve

00:02:06 ◼   ► came up with this term claim chatter and

00:02:08 ◼   ► I remember you laughing for maybe about

00:02:10 ◼   ► six minutes tricky

00:02:11 ◼   ► heard that and the rest is history you

00:02:14 ◼   ► guys still have the domain right yeah i

00:02:15 ◼   ► do have claimed so if you guys are like

00:02:17 ◼   ► anybody wants and needs to do anything

00:02:19 ◼   ► chatter dot-com yes is and John sends a

00:02:21 ◼   ► check every month which is totally

00:02:23 ◼   ► awesome

00:02:24 ◼   ► that's pretty much what's keeping the

00:02:25 ◼   ► company afloat right now though so I

00:02:27 ◼   ► don't wanna I don't push my look you

00:02:29 ◼   ► know I have a confession to make I've

00:02:31 ◼   ► never actually listen to the talk show

00:02:33 ◼   ► but but but that didn't stop me from

00:02:36 ◼   ► reading it one star right that's just

00:02:40 ◼   ► want you to know I'm doing my part and

00:02:42 ◼   ► doing my part

00:02:43 ◼   ► yeah we we have a good crowd here we

00:02:45 ◼   ► have a very good crowd i suspect that

00:02:46 ◼   ► most of the people here are the two star

00:02:47 ◼   ► review people i think 23 yeah i think a

00:02:52 ◼   ► lot of you and 3 star raiders here which

00:02:54 ◼   ► is very nice i didn't I don't think the

00:02:56 ◼   ► ones are people showed up but but then

00:02:59 ◼   ► the other time we did a live show was

00:03:01 ◼   ► Jason's now who's here

00:03:03 ◼   ► editorial director of macworld back in

00:03:05 ◼   ► 2007 he invited me to do a live daring

00:03:09 ◼   ► fireball we called it I on the show

00:03:11 ◼   ► floor and this time it was much more

00:03:13 ◼   ► like this there's a little stage or

00:03:15 ◼   ► kiosk ered do something and yeah a real

00:03:17 ◼   ► crowd of people who were there

00:03:19 ◼   ► and-and-and I had you and I agreed to it

00:03:23 ◼   ► in advance ended up it was the day that

00:03:26 ◼   ► the original iphone was introduced as a

00:03:29 ◼   ► pretty intense so it was like five hours

00:03:31 ◼   ► after the keynote and I listened to it

00:03:34 ◼   ► on the plane right out just to make sure

00:03:35 ◼   ► I don't ask you the same questions again

00:03:36 ◼   ► and I was really blown away by what we

00:03:40 ◼   ► talked about like how it was either

00:03:42 ◼   ► depression like we was just about to ask

00:03:45 ◼   ► if we want we look really swear way

00:03:47 ◼   ► yeah ah i would say the one thing you

00:03:49 ◼   ► were a little bit wrong about is that

00:03:51 ◼   ► great thanks for well I'm habited no i

00:03:53 ◼   ► haven't listened to it yeah not bad

00:03:55 ◼   ► motherfucker a jot it down from what you

00:03:57 ◼   ► said is you said well there's a question

00:03:59 ◼   ► about ball iphone thing is gonna be a

00:04:01 ◼   ► flop

00:04:02 ◼   ► no no all right we don't know there and

00:04:06 ◼   ► there was a show of hands we didn't

00:04:07 ◼   ► think the other there were another

00:04:08 ◼   ► product that can introduce the same day

00:04:10 ◼   ► and I didn't even remember this same day

00:04:13 ◼   ► that the original iphone was introduced

00:04:15 ◼   ► apple TV was introduced this wow the old

00:04:18 ◼   ► spinning hard disk out and be somebody

00:04:21 ◼   ► that's quite what they and I both on the

00:04:24 ◼   ► same day

00:04:24 ◼   ► and the crowd was obviously very smart

00:04:26 ◼   ► or at least representative of the market

00:04:29 ◼   ► a large because you asked you said okay

00:04:31 ◼   ► show of hands and I am how many people

00:04:33 ◼   ► here think they're gonna buy an iphone

00:04:35 ◼   ► and everybody's hands go and we had to

00:04:37 ◼   ► like interrupting like dad's plane to

00:04:39 ◼   ► all the listeners who are listening to

00:04:40 ◼   ► the podcast okay everybody's hand just

00:04:42 ◼   ► went up it was literally everybody's

00:04:43 ◼   ► hand yeah and then later on like you

00:04:46 ◼   ► know 20 minutes later we're talking

00:04:47 ◼   ► about the new Apple TV and you

00:04:49 ◼   ► you said I hey who's gonna buy an Apple

00:04:51 ◼   ► TV and there's like one guy and that's

00:04:55 ◼   ► why it's a hobby right yeah I'm

00:04:57 ◼   ► interesting you said that you called it

00:05:02 ◼   ► the the question about the quote the

00:05:04 ◼   ► whole third-party developer thing

00:05:06 ◼   ► oh because it was a real Mary at that

00:05:08 ◼   ► point that's totally true

00:05:10 ◼   ► like we know in hindsight that the whole

00:05:11 ◼   ► first year the iphone there were no

00:05:13 ◼   ► third-party apps there was no apps or

00:05:14 ◼   ► book on that first day we actually

00:05:16 ◼   ► didn't even know that what would they

00:05:18 ◼   ► didn't do the sweet solution that no

00:05:20 ◼   ► that is a capital WWDC we'd solution

00:05:23 ◼   ► right that was provided air quotes if

00:05:25 ◼   ► you're listening at home that was six

00:05:26 ◼   ► months later at WWDC that first day just

00:05:30 ◼   ► you know Apple never tells you what's

00:05:31 ◼   ► not included right now so there was and

00:05:34 ◼   ► there was no answer on it I mean it was

00:05:36 ◼   ► presumably there's no apps because they

00:05:39 ◼   ► didn't say anything but it really made

00:05:41 ◼   ► sense at the time that there is

00:05:42 ◼   ► everybody sort of you know the word that

00:05:45 ◼   ► was passed along among attendees was

00:05:46 ◼   ► this was Steve's like precious

00:05:49 ◼   ► incredible device and he did not want

00:05:52 ◼   ► anything else on that phone right it was

00:05:54 ◼   ► just going to be what what Apple puts on

00:05:55 ◼   ► there and I kinda made logical sense at

00:05:58 ◼   ► the time like oh well that kind of sucks

00:06:00 ◼   ► for house but so it goes it was

00:06:02 ◼   ► wondering you said is that if we do get

00:06:05 ◼   ► the chance to write abs for this thing

00:06:06 ◼   ► you were like I'm gonna be all over it

00:06:08 ◼   ► yeah and that kind of didn't work out

00:06:10 ◼   ► that way that's an interesting point

00:06:11 ◼   ► because it was it things we have at that

00:06:15 ◼   ► point so you know we make consumers

00:06:18 ◼   ► stuff we made like audion which was this

00:06:19 ◼   ► early mp3 player and and and and stuff

00:06:22 ◼   ► more tuned to the average market and we

00:06:24 ◼   ► wanted to make a photo thing but that

00:06:26 ◼   ► was right before I photo came out and so

00:06:28 ◼   ► we kind of have this string of things

00:06:29 ◼   ► happen we're like Apple is going in this

00:06:31 ◼   ► consumer direction if we do that we're

00:06:33 ◼   ► just gonna get steamrolled every single

00:06:35 ◼   ► time and so I think we made a

00:06:36 ◼   ► subconscious which to we

00:06:38 ◼   ► have to be more professional we have to

00:06:39 ◼   ► shoot for bigger more complicated apps

00:06:41 ◼   ► for you know Pro users or else we're

00:06:43 ◼   ► just gonna keep getting steamrolled and

00:06:45 ◼   ► then the iphone really throw a curve

00:06:47 ◼   ► right because we were in this mode and

00:06:49 ◼   ► then iphone became the most consumer

00:06:51 ◼   ► great thing imaginable right like with

00:06:53 ◼   ► with the angry birds and the farting

00:06:55 ◼   ► apps and a host of you know it was like

00:06:57 ◼   ► it totally win in a direction that that

00:06:59 ◼   ► we were not 22 at that time so it's

00:07:01 ◼   ► really interesting so then you know

00:07:03 ◼   ► looking at it now in the context of the

00:07:04 ◼   ► ipad and and diet soda which is our iPad

00:07:07 ◼   ► version of our web editor that I you

00:07:09 ◼   ► know that's like our pro thing for the

00:07:10 ◼   ► ipad we still yet to really crack like

00:07:13 ◼   ► go back to consumer really you know

00:07:16 ◼   ► user-friendly consumer software and I i

00:07:18 ◼   ► I'd like us to go back in that direction

00:07:20 ◼   ► for all possible just trying to find the

00:07:21 ◼   ► right things first but i digress i'm

00:07:23 ◼   ► more more on that later on the other

00:07:27 ◼   ► thing that we I thought both of us

00:07:29 ◼   ► together we serve we sort of like just

00:07:30 ◼   ► talked her way into the idea during the

00:07:33 ◼   ► show of isn't everybody going to

00:07:36 ◼   ► immediately start clamoring for this

00:07:38 ◼   ► interface and this OS on something more

00:07:41 ◼   ► of like a tablet sauce yes I turns out

00:07:44 ◼   ► you have to get up and it it really is

00:07:48 ◼   ► just a big iphone let's behind it it

00:07:51 ◼   ► really does come across those two guys

00:07:52 ◼   ► who like recorded this podcast today and

00:07:55 ◼   ► they're claiming it was in 2007 on the

00:07:57 ◼   ► day the iphone into that's good right

00:07:59 ◼   ► the other thing we talked about that day

00:08:01 ◼   ► is our mutual long-standing obsession

00:08:05 ◼   ► with what was then called high DPI canal

00:08:08 ◼   ► called retina display mac software

00:08:10 ◼   ► yeah because and that's been a topic at

00:08:12 ◼   ► WWDC like long-term WWDC attendees will

00:08:15 ◼   ► recall from yeah i mean easily six seven

00:08:18 ◼   ► years ago I remember 2007 I think we got

00:08:22 ◼   ► Apple Design Award for Kota won and I

00:08:24 ◼   ► remember them saying onstage and it's

00:08:26 ◼   ► even got right you know high DPI assets

00:08:29 ◼   ► or whatever and everyone kind of laughs

00:08:30 ◼   ► too little because it was so far from

00:08:33 ◼   ► reality and I i don't know maybe 2006

00:08:35 ◼   ► 2005 one of those years there was that

00:08:37 ◼   ► it was sort of like one of the main

00:08:39 ◼   ► themes WWDC long was get your apps high

00:08:42 ◼   ► DPI right get your at and we were so

00:08:45 ◼   ► excited this is january 2007 we thought

00:08:47 ◼   ► me and you thought that

00:08:50 ◼   ► retina display max were like around the

00:08:52 ◼   ► corner we are ready I've been thinking

00:08:54 ◼   ► that for a very long time to hell yeah

00:08:56 ◼   ► and now we can say we're right yeah

00:08:59 ◼   ► finally we are totally right so you saw

00:09:01 ◼   ► it you looked at it I i have 1i have a

00:09:04 ◼   ► review unit from apple and so I have it

00:09:06 ◼   ► it's great i guess i should do like an

00:09:09 ◼   ► off-the-cuff quick review like first

00:09:12 ◼   ► impression thing i would love to hear

00:09:14 ◼   ► that I i I'm so one thing I didn't know

00:09:18 ◼   ► before i started using it is the highest

00:09:21 ◼   ► DPI is the on the phones retina display

00:09:24 ◼   ► that's like 330 something and then that

00:09:27 ◼   ► I ipad pixels-per-inch is 266 or 267

00:09:33 ◼   ► something like done and now this one is

00:09:34 ◼   ► it to 20 so it's the lowest

00:09:36 ◼   ► pixels-per-inch but it's also the one

00:09:39 ◼   ► you naturally use the farthest distance

00:09:41 ◼   ► from your eyes sure

00:09:43 ◼   ► and my impression is easily that it's

00:09:44 ◼   ► the sharpest like while using it's the

00:09:46 ◼   ► one that seems the crazy sharpest oh man

00:09:49 ◼   ► I and it really feels like i'm using a

00:09:53 ◼   ► fake version of Mac os10 yep

00:09:56 ◼   ► ah yeah that's how retina things have

00:09:58 ◼   ► always felt right

00:09:59 ◼   ► you just have to peel off the little

00:10:00 ◼   ► sticker oh yes first and like like

00:10:03 ◼   ► somebody made and I know that they've

00:10:05 ◼   ► done this for demos and for keynote

00:10:07 ◼   ► swear if they want to show a zoomed-in

00:10:09 ◼   ► part of the interface right rejected

00:10:12 ◼   ► really big

00:10:13 ◼   ► yeah and I remember I i actually used to

00:10:15 ◼   ► collect these apple PR images that would

00:10:18 ◼   ► have these 2x or 3x mock-ups they would

00:10:20 ◼   ► be four giant banners in the apple store

00:10:22 ◼   ► you know various places it's always

00:10:24 ◼   ► interesting to see how they would

00:10:26 ◼   ► recognize these assets right long before

00:10:28 ◼   ► they did yeah I another example of it is

00:10:31 ◼   ► when they've done print ads over the

00:10:33 ◼   ► year that show the interface at greater

00:10:36 ◼   ► than real size they redo everything so

00:10:40 ◼   ► that the graphics are the quality of the

00:10:42 ◼   ► printing not you know you don't see

00:10:44 ◼   ► jaggies right and that's what it looks

00:10:46 ◼   ► like why you're just using the computer

00:10:48 ◼   ► it looks like you're using the fake

00:10:50 ◼   ► version they mocked up in Illustrator I

00:10:53 ◼   ► really need for the Yuuzhan a glossy

00:10:56 ◼   ► display

00:10:56 ◼   ► yeah I

00:10:57 ◼   ► and I mean obviously it's apple they're

00:11:02 ◼   ► going to save the greatest thing ever

00:11:04 ◼   ► but they were it really does it's just a

00:11:06 ◼   ► better-looking display than the phones

00:11:08 ◼   ► are the ipads I mean it just has better

00:11:09 ◼   ► color it it's it's just sort of

00:11:12 ◼   ► mind-blowing i was reading some gizmodo

00:11:14 ◼   ► comments and those guys didn't seem too

00:11:15 ◼   ► excited about that so i don't know i

00:11:18 ◼   ► think I side with those guys is really

00:11:20 ◼   ► just a joke

00:11:21 ◼   ► everything's a joke anyways I the other

00:11:26 ◼   ► thing I think everybody here has gotta

00:11:27 ◼   ► be an agreement with with the whole

00:11:29 ◼   ► every time you go from a pre-rendered

00:11:30 ◼   ► device to the retina device the thing

00:11:32 ◼   ► that juts out is the apps that haven't

00:11:35 ◼   ► been updated to support the retina right

00:11:38 ◼   ► and i also think that the progression is

00:11:42 ◼   ► that they look far worse on this device

00:11:46 ◼   ► like they did on the ipad we made them

00:11:50 ◼   ► look worse than on the iphone like the

00:11:52 ◼   ► iphone i always thought it was kind of

00:11:53 ◼   ► tolerable using the non-retina naps

00:11:55 ◼   ► until everything got recognized but on

00:11:57 ◼   ► the mac it really really sticks out

00:11:59 ◼   ► it it it's gonna be interesting it's it

00:12:02 ◼   ► looks like you're gonna hurt yourself by

00:12:03 ◼   ► touching the Jaguar of the pixel right

00:12:06 ◼   ► and in your experience using this laptop

00:12:08 ◼   ► it i mean are you seeing this a lot are

00:12:10 ◼   ► a lot of things not looking great and

00:12:13 ◼   ► yeah I will say this well we'll get back

00:12:15 ◼   ► to it but I did I will talk about coding

00:12:17 ◼   ► later but coda I did launch kota

00:12:19 ◼   ► anticipating it and you you so you

00:12:22 ◼   ► haven't seen Cody run right this way

00:12:24 ◼   ► hold up so far as I could tell in about

00:12:26 ◼   ► two minutes of poking around everything

00:12:28 ◼   ► looks less like it worked whatever you

00:12:30 ◼   ► did to anticipate it took so much work

00:12:32 ◼   ► right there are all sorts of thank you

00:12:36 ◼   ► thank you

00:12:37 ◼   ► it's all the guys in the office it's all

00:12:39 ◼   ► I just drew some things but um yeah when

00:12:42 ◼   ► we were developing kota I mean not to

00:12:44 ◼   ► jump ahead but yeah it was you know at

00:12:46 ◼   ► some point towards the end it's like

00:12:48 ◼   ► things were kind of slowing down a

00:12:49 ◼   ► little bit and we were just like let's

00:12:51 ◼   ► take a crack at this because the OS

00:12:53 ◼   ► obviously was was headed in that

00:12:55 ◼   ► direction rapidly you know it was a no

00:12:57 ◼   ► longer just a weird developer option

00:12:58 ◼   ► that you had to install xcode well you

00:13:00 ◼   ► still kinda had install echoecho but

00:13:01 ◼   ► anyways it was more easily accessible so

00:13:03 ◼   ► yeah it was an interesting process

00:13:05 ◼   ► because you know there's art side of it

00:13:07 ◼   ► had you know redo a bunch of assets

00:13:08 ◼   ► which is you know just a process but

00:13:12 ◼   ► then there's all sorts of stuff that's

00:13:13 ◼   ► drawn and code that was just crazy you

00:13:14 ◼   ► know progress bar that just like crazy

00:13:16 ◼   ► and things that but my favorite thing

00:13:18 ◼   ► about it I'm jumping ahead again but

00:13:19 ◼   ► that's okay

00:13:20 ◼   ► is that those we did these crazy tab

00:13:22 ◼   ► thumbnails you've talked about him in

00:13:24 ◼   ► greater we sort of visualize your tabs

00:13:26 ◼   ► and I'm always a little bit nervous

00:13:28 ◼   ► about that idea cause it's just so

00:13:29 ◼   ► different but you know we if it's a text

00:13:32 ◼   ► document will show the actual text of

00:13:34 ◼   ► the document and the first time we ran

00:13:36 ◼   ► it and retina and realize that you know

00:13:37 ◼   ► you can actually read the text in the

00:13:40 ◼   ► thumbnails and I was like oh of course

00:13:42 ◼   ► we knew that all along like we were

00:13:44 ◼   ► shooting for retina with this feature

00:13:46 ◼   ► and just like nervous will be like who

00:13:49 ◼   ► but yeah it that part really excited

00:13:52 ◼   ► because I'm like this is this is where

00:13:53 ◼   ► its valuable right this is like where

00:13:55 ◼   ► the detail really really shines bright

00:13:57 ◼   ► and so the other thing that occurs to me

00:13:59 ◼   ► is because I used to do back when I did

00:14:01 ◼   ► design work I didn't a lot of print

00:14:03 ◼   ► design and and I was on the school

00:14:05 ◼   ► newspaper and like doing the school

00:14:09 ◼   ► newspaper in the nineties with monitors

00:14:12 ◼   ► that I guess words the OS treated

00:14:15 ◼   ► everything is 72 pixels per inch but it

00:14:17 ◼   ► was it was getting a little higher than

00:14:18 ◼   ► that but not much

00:14:19 ◼   ► I don't think I think was probably need

00:14:21 ◼   ► like the best display was probably like

00:14:22 ◼   ► in the eighties or maybe 90

00:14:23 ◼   ► pixels-per-inch using print shop for

00:14:25 ◼   ► this something more elaborate you know

00:14:29 ◼   ► quarkxpress right okay I'm but when you

00:14:32 ◼   ► design stuff like when you're designing

00:14:34 ◼   ► a newspaper on a display that had at

00:14:37 ◼   ► best 90 pixels-per-inch it was a very

00:14:40 ◼   ► crude representation it was very clear

00:14:43 ◼   ► that the real thing we were making was

00:14:45 ◼   ► this 600 DPI output that was going to

00:14:49 ◼   ► come out of the big laser printer and

00:14:51 ◼   ► that was the real thing and in the

00:14:52 ◼   ► meantime though we had this wonderful

00:14:54 ◼   ► software that lets you use this very

00:14:55 ◼   ► very crude representation of it you know

00:14:58 ◼   ► where no font looked like the font right

00:15:01 ◼   ► on screen not everything is small enough

00:15:02 ◼   ► you just get that little like

00:15:03 ◼   ► checkerboard pattern right and we didn't

00:15:06 ◼   ► even have anti-aliasing for fonts at the

00:15:08 ◼   ► time while i right

00:15:09 ◼   ► so it was all just like a you know this

00:15:12 ◼   ► is what we think it's going to look like

00:15:13 ◼   ► but then you'd have to print it out and

00:15:15 ◼   ► like look at it and see what the real

00:15:17 ◼   ► thing is and that

00:15:18 ◼   ► is absolutely what like retina does this

00:15:21 ◼   ► is like all of a sudden it feels like

00:15:22 ◼   ► after twenty-some years of using a

00:15:24 ◼   ► Macintosh that I finally have a real

00:15:26 ◼   ► mcintosh awesome that's right

00:15:29 ◼   ► that is awesome like the fonts look

00:15:30 ◼   ► right we're doing a walk right so are

00:15:34 ◼   ► you are you a 15 inch powerbook man

00:15:36 ◼   ► alright man Bob macbook pro man total

00:15:39 ◼   ► macbook air

00:15:40 ◼   ► yeah the 32 inch macbook air and i love

00:15:42 ◼   ► the macbook air so much and it's i'm a

00:15:44 ◼   ► little bit nervous about in my mind

00:15:46 ◼   ► going backwards like I really like the

00:15:48 ◼   ► you know the tapered shape but I don't

00:15:51 ◼   ► know if I can go back to like the way it

00:15:53 ◼   ► kind of makes me nervous and the shape

00:15:55 ◼   ► makes me nervous but at the same time

00:15:56 ◼   ► it's like I've obviously been waiting so

00:15:58 ◼   ► many years for retina screen so whatever

00:16:01 ◼   ► right i don't want to do because I'm

00:16:03 ◼   ► like a big big desktop on my desk guy

00:16:06 ◼   ► with an 11-inch era that carry around

00:16:08 ◼   ► guy in a 15 inch which is what i used to

00:16:09 ◼   ► use for years and years and years like

00:16:11 ◼   ► what i really wish that I had never

00:16:13 ◼   ► given that up and that i'd still just

00:16:14 ◼   ► stuck with using up your teenager you're

00:16:16 ◼   ► really this is great because then this

00:16:18 ◼   ► new one ya feel so good night

00:16:21 ◼   ► yeah and so sharp whereas it still feels

00:16:23 ◼   ► like a brick to me because it's so much

00:16:24 ◼   ► heavier than the 11-inch never get back

00:16:26 ◼   ► from the air so how long until the

00:16:28 ◼   ► errors have redness screens

00:16:30 ◼   ► I don't know that does you know anybody

00:16:32 ◼   ► here work for apple yeah they wouldn't

00:16:34 ◼   ► say and presumably a long time now I

00:16:36 ◼   ► feel like that's why they refreshed

00:16:38 ◼   ► because it wasn't just a minor refresh

00:16:40 ◼   ► to the 11-inch and 13-inch MacBook Airs

00:16:42 ◼   ► yesterday it was like a major new

00:16:44 ◼   ► chipset right at all new ram i mean i

00:16:47 ◼   ► think that's sort of a message that you

00:16:48 ◼   ► can buy an air today and I'm guessing be

00:16:53 ◼   ► at least a year

00:16:54 ◼   ► I don't know yeah I would think so right

00:16:56 ◼   ► and everything else I mean everything's

00:16:57 ◼   ► it's inevitable that it's all going to

00:16:58 ◼   ► go that way right right a line will go

00:17:00 ◼   ► that way the cinema displays in the you

00:17:02 ◼   ► know

00:17:03 ◼   ► yeah right its it i don't know how long

00:17:05 ◼   ► it's going to take but sooner rather

00:17:06 ◼   ► than later

00:17:07 ◼   ► every single Mac will have this display

00:17:09 ◼   ► and you won't be able to buy one without

00:17:11 ◼   ► it were you surprised when i said that

00:17:12 ◼   ► adobe was gonna retin-a his photoshop i

00:17:16 ◼   ► don't know why i laughed when I said I'm

00:17:18 ◼   ► sorry I tried to play it totally

00:17:19 ◼   ► straight and I totally failed

00:17:21 ◼   ► um I don't know it just seems like that

00:17:23 ◼   ► kind of second is sometimes challenging

00:17:24 ◼   ► for them but maybe

00:17:26 ◼   ► I'm trying to be so okay what do you

00:17:30 ◼   ► think John you know what I it wasn't

00:17:33 ◼   ► hers and there was there were very few

00:17:35 ◼   ► third-party shoutouts in oh yeah you

00:17:38 ◼   ► know doesn't show that one really

00:17:40 ◼   ► started there were no third-party demos

00:17:42 ◼   ► I and it was a fun you know I i guess

00:17:45 ◼   ► the messages is that if anybody cares

00:17:49 ◼   ► about em every god damn pixel it's

00:17:54 ◼   ► photoshop users right we're like that

00:17:56 ◼   ► sort of like who uses photoshop its

00:17:58 ◼   ► people who sweat the pencils totally

00:18:00 ◼   ► right and this device is all about

00:18:02 ◼   ► pixels and so it it kind of makes sense

00:18:05 ◼   ► I guess what I would love it

00:18:07 ◼   ► I i hope that it whenever and i also

00:18:10 ◼   ► think that has something to do with the

00:18:11 ◼   ► target audience for the highest and

00:18:14 ◼   ► 15-inch macbook pro which i think is

00:18:17 ◼   ► very designer heavy

00:18:18 ◼   ► mm I and photo photographer and

00:18:22 ◼   ► videographer Harry Wright photographers

00:18:25 ◼   ► and videographers who have a mac in the

00:18:27 ◼   ► field with them right i think you know

00:18:29 ◼   ► everyone I've ever seen almost always

00:18:31 ◼   ► has a 15-inch yeah so the examples or

00:18:34 ◼   ► what photoshop autocad right which is

00:18:36 ◼   ► interesting and then you know video

00:18:38 ◼   ► stuff right photography stuff yet make

00:18:40 ◼   ► sense

00:18:41 ◼   ► diablo diablo which was the top of

00:18:45 ◼   ► everyone's behind with the hardware

00:18:48 ◼   ► yeah but that's cool and all but it

00:18:50 ◼   ► looks amazing ah i've just been informed

00:18:53 ◼   ► that the bar is closed while we're

00:18:55 ◼   ► talking is this is this a legal policy

00:18:59 ◼   ► or if it's up to me if I if it's my I

00:19:03 ◼   ► mean it's my show I should have a say so

00:19:05 ◼   ► I say the bar should be opened

00:19:08 ◼   ► if if it was out of courtesy to me and

00:19:13 ◼   ► you know if it's like a legal thing no I

00:19:15 ◼   ► don't wanna go to jail so then g-cloud

00:19:17 ◼   ► haha but if it was like a courtesy to

00:19:20 ◼   ► the speakers they just go have drinks

00:19:22 ◼   ► crew it's having yeah i mean this isn't

00:19:24 ◼   ► water haha i should have opened the

00:19:30 ◼   ► sooner so did you did you did you watch

00:19:33 ◼   ► the keynote yeah what do you think well

00:19:36 ◼   ► they packed a lot of stuff anything I

00:19:38 ◼   ► mean it was at it I think everybody did

00:19:40 ◼   ► a good job

00:19:41 ◼   ► it flowed well it covered a lot of

00:19:43 ◼   ► ground it was long

00:19:44 ◼   ► it was interesting i don't know it was a

00:19:46 ◼   ► really light presentation yeah

00:19:47 ◼   ► in hindsight everything seemed to go off

00:19:50 ◼   ► super smoothly

00:19:51 ◼   ► they didn't you know the classic sort of

00:19:54 ◼   ► keynote bummers when they can get really

00:19:56 ◼   ► bogged down in the demos like I know

00:19:58 ◼   ► that that's the part we like this is

00:19:59 ◼   ► totally awesome and here's 98 people to

00:20:02 ◼   ► demo various applications and sometimes

00:20:05 ◼   ► i can be great and you get sometimes you

00:20:07 ◼   ► get good jokes from it and sometimes you

00:20:08 ◼   ► know but they skip that entirely right

00:20:10 ◼   ► so it was kind of nice it just kept

00:20:13 ◼   ► flowing that's tight and solid and yeah

00:20:14 ◼   ► I liked it and I think Tim Cook has very

00:20:18 ◼   ► very quickly

00:20:19 ◼   ► I mean him he's only publicly appeared

00:20:21 ◼   ► as the CEO so we'd he did the the iphone

00:20:28 ◼   ► 4s on campus like the day before Steve

00:20:32 ◼   ► Jobs died it wasn't it was a CEO but

00:20:35 ◼   ► steve was still around right eye and I

00:20:38 ◼   ► think in hindsight everybody realized

00:20:39 ◼   ► that there was a sort of melancholy

00:20:41 ◼   ► nature to that event so i don't think

00:20:44 ◼   ► that one really counts because and I

00:20:45 ◼   ► think they played it perfectly but it

00:20:46 ◼   ► doesn't really count and then I think he

00:20:48 ◼   ► didn't do the book event New York City

00:20:51 ◼   ► because you know i was sort of small

00:20:52 ◼   ► potatoes and then he did the ipad thing

00:20:54 ◼   ► which I that is great yeah and now at

00:20:56 ◼   ► the WWDC I which is definitely special

00:21:01 ◼   ► for Apple because WWDC keynote is the

00:21:04 ◼   ► only public am an apple has left where

00:21:06 ◼   ► somebody other than press gets to come

00:21:09 ◼   ► nobody you don't get to line up for

00:21:11 ◼   ► anything anymore there's no more

00:21:12 ◼   ► macworld expo so is the one time where

00:21:15 ◼   ► you know how many people here where

00:21:17 ◼   ► we're at the keynote show of hands how

00:21:19 ◼   ► many lot of wwc attendees write a lot of

00:21:21 ◼   ► people

00:21:22 ◼   ► a lot of Bob you know people love it but

00:21:25 ◼   ► that's his one chance and that's the

00:21:26 ◼   ► chance he has to speak for I thought he

00:21:28 ◼   ► was incredibly comfortable

00:21:29 ◼   ► yeah and like the thing about it is it

00:21:32 ◼   ► just felt completely natural right like

00:21:34 ◼   ► there was no slight tinge of anything

00:21:36 ◼   ► weird it's just like it

00:21:37 ◼   ► you know it's like oh this is it so

00:21:39 ◼   ► clearly the right man for the job right

00:21:41 ◼   ► i mean very much exactly what he's doing

00:21:43 ◼   ► yeah that was awesome yeah and there's a

00:21:46 ◼   ► real passion you could just see him like

00:21:49 ◼   ► that and I really don't know maybe it

00:21:51 ◼   ► would have been the exact same movie if

00:21:53 ◼   ► steve jobs are still CEO but I i thought

00:21:55 ◼   ► that the emotional nature of yeah yeah

00:21:58 ◼   ► that movie at the outset which is really

00:22:00 ◼   ► what all he really introduced at the

00:22:02 ◼   ► beginning was then this thing about

00:22:03 ◼   ► helping you know the amazing blind guy

00:22:07 ◼   ► in Norway and is going on like 15 mile

00:22:10 ◼   ► walks in the woods around but nothing

00:22:12 ◼   ► but his iphone running on the girl with

00:22:15 ◼   ► the speech and pattern and the autistic

00:22:17 ◼   ► kids and I'm everybody I mean you're

00:22:19 ◼   ► weren't choked up in that movie and

00:22:20 ◼   ► you're not hooked up right yeah totally

00:22:22 ◼   ► but I thought that was very Tim Cook I

00:22:24 ◼   ► mean I think he really buys into that

00:22:26 ◼   ► I'm here and he seems ok yeah for sure

00:22:29 ◼   ► that's good how it should be ah so what

00:22:34 ◼   ► did anything else on the macbook pro i

00:22:40 ◼   ► can't i'm just going through the keynote

00:22:41 ◼   ► yeah right yeah nothing really i mean no

00:22:43 ◼   ► Elvis grumbles the future usb3 right

00:22:47 ◼   ► that's about it

00:22:48 ◼   ► yeah alright what do you think we're

00:22:50 ◼   ► going to have a Retina imac that's a

00:22:52 ◼   ► really good question i mean they they so

00:22:54 ◼   ► there was this thing about the pros

00:22:56 ◼   ► right this hoopla about the pros right

00:22:59 ◼   ► bro will give you should John Syracuse's

00:23:01 ◼   ► here are friends on Syracuse's here is

00:23:03 ◼   ► very say you can see the look on his

00:23:04 ◼   ► face haha that's here for Johnson get

00:23:07 ◼   ► any on

00:23:08 ◼   ► yeah I have never seen him so angry

00:23:15 ◼   ► haha yeah i mean he's like a whole rage

00:23:18 ◼   ► angry about his mac mac pro upgrade you

00:23:21 ◼   ► know quotable quotes a huge upgrade

00:23:23 ◼   ► Franklin John it's a whole new product

00:23:27 ◼   ► development

00:23:29 ◼   ► well I got a new badge on head for home

00:23:32 ◼   ► and you know what

00:23:33 ◼   ► yeah I guess we should we should talk so

00:23:35 ◼   ► that's like what was not mentioned in

00:23:37 ◼   ► the keynote they didn't mention the mac

00:23:38 ◼   ► pro upgrade which was like yeah 10 of

00:23:41 ◼   ► them bigger hurts really bad monkey like

00:23:45 ◼   ► a couple extra preparation holes in the

00:23:47 ◼   ► case may be and yeah that's about it

00:23:50 ◼   ► right

00:23:50 ◼   ► yeah no holes for newports though no

00:23:52 ◼   ► darkness of the handles all of it but

00:23:55 ◼   ► did you see that they're there was one

00:23:57 ◼   ► of those uh angry Apple customers who

00:24:00 ◼   ► writes to the CEO and it gets a message

00:24:03 ◼   ► back and publishes tim cook you know

00:24:05 ◼   ► back to somebody who it may have been

00:24:07 ◼   ► John under a different name cable has ah

00:24:10 ◼   ► yeah and he was a not to worry we're

00:24:13 ◼   ► working on

00:24:14 ◼   ► I don't have the quote but we're working

00:24:16 ◼   ► on this something for later next year is

00:24:19 ◼   ► so interesting for many reasons right

00:24:21 ◼   ► like it just to hear Apple put a

00:24:24 ◼   ► timeframe to anything for any reason was

00:24:26 ◼   ► pretty surprising right like they would

00:24:28 ◼   ► never rest funny this came directly

00:24:30 ◼   ► after doubling down on secrecy right I

00:24:32 ◼   ► get it and I was like that's an

00:24:34 ◼   ► interesting direction

00:24:36 ◼   ► yeah but I'm I don't know how to John

00:24:39 ◼   ► how did you feel about that email from

00:24:40 ◼   ► tim cook it may John have made John have

00:24:44 ◼   ► yeah no matter yeah right but I don't

00:24:46 ◼   ► think it necessarily means new mac pros

00:24:51 ◼   ► like he didn't say we have new mac pro's

00:24:53 ◼   ► coming through

00:24:54 ◼   ► he said he just something that has

00:24:55 ◼   ► always think it's like something that

00:24:57 ◼   ► solves the problem of people who want

00:24:59 ◼   ► new man froze so who knows what that

00:25:01 ◼   ► could mean do you use both optical

00:25:03 ◼   ► drives it

00:25:04 ◼   ► yes to do of my whole life I wanted to

00:25:09 ◼   ► meet somebody who's this girl particles

00:25:11 ◼   ► that

00:25:12 ◼   ► yeah so it all worked down this was

00:25:15 ◼   ► worth it

00:25:16 ◼   ► yeah that was unfair haha so next up on

00:25:23 ◼   ► the on the hit parade in quino's

00:25:25 ◼   ► mountain lion

00:25:26 ◼   ► yeah which maybe if there's anything

00:25:27 ◼   ► surprising with the Kenai also part of

00:25:31 ◼   ► the type presentation is a craig

00:25:32 ◼   ► federighi has suddenly gotten really

00:25:34 ◼   ► really good incredibly good like he went

00:25:36 ◼   ► from two years ago first time he was on

00:25:39 ◼   ► stage was the back to the mac writing

00:25:42 ◼   ► well held on Apple's campus where they

00:25:43 ◼   ► first announced well I guess lion right

00:25:47 ◼   ► and he infamously had like a real shaky

00:25:50 ◼   ► hand on the mouse and he's really kind

00:25:51 ◼   ► of like all-wise yeah I couldn't click

00:25:54 ◼   ► on what you supposed to click to because

00:25:55 ◼   ► he like shakes that's that would be me

00:25:57 ◼   ► and now he's up there and he looks aces

00:26:00 ◼   ► yeah you know yet if it wasn't an ad-lib

00:26:03 ◼   ► it was brilliant when he did the game

00:26:05 ◼   ► center thing is right is a game show my

00:26:08 ◼   ► name was like that was it here for sore

00:26:12 ◼   ► because great victory has a wonderful

00:26:14 ◼   ► wonderful head full of hair here

00:26:16 ◼   ► I mean it is like everybody last and he

00:26:18 ◼   ► just goes yeah like I made that up

00:26:20 ◼   ► alright was a good line I even got

00:26:23 ◼   ► laughs and he was but he wasn't really

00:26:25 ◼   ► good yeah that wasn't president that

00:26:27 ◼   ► wasn't that was a solid team those that

00:26:29 ◼   ► team of people is really good and I

00:26:31 ◼   ► think you know we we we miss Bertram I

00:26:34 ◼   ► mean everybody loved Bertram yeah I but

00:26:36 ◼   ► it's hard to imagine Bertrand doing a

00:26:38 ◼   ► half hour of the keynote like that i

00:26:40 ◼   ► mean he would still like half an hour

00:26:41 ◼   ► anyone still been talking about like

00:26:43 ◼   ► feature one on the list I mean for John

00:26:45 ◼   ► is great but he's very slow speaker

00:26:47 ◼   ► right right yeah it was awesome dude

00:26:50 ◼   ► that everybody did an incredible job

00:26:51 ◼   ► right

00:26:52 ◼   ► yeah and like i said in my little piece

00:26:56 ◼   ► yesterday that they're sort of i think

00:26:57 ◼   ► they're you know clearly becoming a

00:26:59 ◼   ► walking and chewing gum at the same time

00:27:00 ◼   ► company that they've got two major OS

00:27:02 ◼   ► updates in one year whereas years ago

00:27:04 ◼   ► they had to actually just issue a

00:27:07 ◼   ► statement and said you know what we

00:27:08 ◼   ► gotta we gotta delay the mac price the

00:27:10 ◼   ► Mac os10 update by seven months because

00:27:12 ◼   ► all the good and evil are working on the

00:27:13 ◼   ► iphone the only thing that makes me

00:27:14 ◼   ► Miley nervous about the velocity is that

00:27:17 ◼   ► every now and then we get that feeling

00:27:18 ◼   ► that it might just be going a little bit

00:27:20 ◼   ► too fast and I know that but at that

00:27:22 ◼   ► counter is what you're saying about that

00:27:23 ◼   ► you know i mean it was unfortunate when

00:27:24 ◼   ► they have

00:27:25 ◼   ► delay and all this other stuff but

00:27:26 ◼   ► sometimes it feels like the speed is

00:27:28 ◼   ► just like there's no looking back

00:27:30 ◼   ► and there's no you know EG know what I'm

00:27:32 ◼   ► talking about like maybe it's more the

00:27:33 ◼   ► developer side we encounter this more

00:27:35 ◼   ► but I don't know it

00:27:37 ◼   ► I as a user is great because they're

00:27:38 ◼   ► adding an incredible amount of new

00:27:39 ◼   ► features all the time and everybody wins

00:27:42 ◼   ► use the platform but sometimes it's

00:27:44 ◼   ► pretty rough of the developers sometimes

00:27:46 ◼   ► things are not quite probably where they

00:27:48 ◼   ► should like like in the middle years of

00:27:50 ◼   ► mac OS 10 like the first couple years it

00:27:52 ◼   ► was an annual schedule right and then it

00:27:55 ◼   ► was like a unofficial like about seem

00:27:57 ◼   ► like about two years and maybe they

00:27:59 ◼   ► would shoot for 18 months but it would

00:28:01 ◼   ► slip and in about two years was a much

00:28:03 ◼   ► more comfortable pace your OS updates

00:28:05 ◼   ► yeah hopefully they can get these yearly

00:28:08 ◼   ► releases and they can be just rock solid

00:28:09 ◼   ► and amazing

00:28:10 ◼   ► no I also that's my paw it wasn't much

00:28:14 ◼   ► new announced with mountain lion now

00:28:16 ◼   ► know that we didn't know from when they

00:28:20 ◼   ► took the curtains off it back in

00:28:21 ◼   ► February dictation yeah dictation is no

00:28:24 ◼   ► I and III did verify it is the same

00:28:27 ◼   ► rules as a iOS where you have to have a

00:28:31 ◼   ► net connection ocean it around trips the

00:28:34 ◼   ► same engine same everything right

00:28:35 ◼   ► exactly the same

00:28:36 ◼   ► I'm yeah but little things but nothing

00:28:39 ◼   ► that we didn't really know makes sense

00:28:41 ◼   ► right

00:28:42 ◼   ► yeah and then ios6 yeah so what you

00:28:45 ◼   ► think of iOS 6 this I mean there's a lot

00:28:49 ◼   ► of really cool stuff

00:28:50 ◼   ► let's talk about well the two things

00:28:51 ◼   ► that really excited me were actually the

00:28:53 ◼   ► thing that excites me almost more than

00:28:55 ◼   ► anything else is passbook for some

00:28:56 ◼   ► reason I don't know why I think I've

00:28:59 ◼   ► always had this dream of not having my

00:29:01 ◼   ► wallet and this is just very slightly

00:29:03 ◼   ► closer to that and and with when I saw

00:29:06 ◼   ► that I immediately said to myself you

00:29:09 ◼   ► know when that iphone5 comes out and

00:29:11 ◼   ► it's got the NFC and it's like you know

00:29:13 ◼   ► take replaces my debit card and replace

00:29:15 ◼   ► my credit card it is my dream of course

00:29:17 ◼   ► but like it seemed like this is the

00:29:20 ◼   ► halfway point to that and so I'm really

00:29:22 ◼   ► hoping that's the in-game because i

00:29:24 ◼   ► don't want to have a wallet i just want

00:29:26 ◼   ► to have my phone I want everything to be

00:29:27 ◼   ► on there now getting that to work with

00:29:29 ◼   ► every merchant in the universe and these

00:29:31 ◼   ► terrible somebody I think it's steve has

00:29:34 ◼   ► one of those

00:29:35 ◼   ► wells fargo debit card that has like

00:29:36 ◼   ► it's called payWave or something where

00:29:38 ◼   ► you're like certain merchants have this

00:29:40 ◼   ► little logo and you're supposed to just

00:29:41 ◼   ► be able to slap your car there and so

00:29:42 ◼   ► just for his own cell phone music he

00:29:44 ◼   ► tries it every time it's never worked

00:29:46 ◼   ► once and every time the people the

00:29:48 ◼   ► counter like I don't know what that's

00:29:49 ◼   ► for

00:29:50 ◼   ► you know you're like oh yeah that's

00:29:51 ◼   ► never worked or whatever so if their

00:29:54 ◼   ► faith that's that's the one thing that

00:29:55 ◼   ► makes me nervous about my dreams like

00:29:57 ◼   ► it's one thing to make the technology

00:29:58 ◼   ► and have a great UI and put it in the

00:30:01 ◼   ► hardware but getting it in the chops

00:30:03 ◼   ► I don't know that seems like an uphill

00:30:04 ◼   ► battle yet calling a halfway step is it

00:30:07 ◼   ► i think exactly right and i think a lot

00:30:08 ◼   ► of the problems that Apple the biggest

00:30:11 ◼   ► problems apple is facing are these

00:30:14 ◼   ► things that require multiple very

00:30:17 ◼   ► different things to be alignment so

00:30:19 ◼   ► retina display max is a perfect example

00:30:22 ◼   ► and where you've got to solve the

00:30:26 ◼   ► technology problem making a display that

00:30:28 ◼   ► big with all those pixels and have it be

00:30:30 ◼   ► good so that's a just a pure hardware

00:30:32 ◼   ► engineering things you've got to have

00:30:33 ◼   ► the OS ready to support it and then

00:30:36 ◼   ► you've got to have all the designers

00:30:38 ◼   ► actually go and make all of that artwork

00:30:41 ◼   ► every single piece of artwork in the

00:30:42 ◼   ► entire OS again again yeah and it's not

00:30:47 ◼   ► just like double the work is harder

00:30:48 ◼   ► because it's going to be four times

00:30:50 ◼   ► bigger so it's gotta look better

00:30:52 ◼   ► did you find it doesn't take a lot

00:30:54 ◼   ► longer to make retina caliber you I

00:30:56 ◼   ► graphics um you know with our workflow

00:31:00 ◼   ► you know and and how just using shape

00:31:02 ◼   ► layers in photoshop and kind of being

00:31:04 ◼   ► vector-based behind-the-scenes anyways

00:31:07 ◼   ► it's not that much harder for us there

00:31:10 ◼   ► was some parts of our process were

00:31:11 ◼   ► harder like the web pages were a little

00:31:13 ◼   ► bit harder because it's just a little

00:31:15 ◼   ► not something we're using up the Dakota

00:31:17 ◼   ► and co2 webpages are totally written

00:31:19 ◼   ► right because we figured people will be

00:31:20 ◼   ► looking at these on the ipad and they

00:31:22 ◼   ► look awesome but that was just slightly

00:31:24 ◼   ► weird because we weren't used to it but

00:31:25 ◼   ► you know we did it

00:31:26 ◼   ► everybody worked hard never worked hard

00:31:28 ◼   ► and can you work hard and everybody

00:31:29 ◼   ► worked hard it's just doable you just

00:31:31 ◼   ► crank through it but what the heck are

00:31:33 ◼   ► you talking about

00:31:33 ◼   ► ok I was six yeah and the wallet yeah be

00:31:36 ◼   ► a pass/pass book and a half way point I

00:31:39 ◼   ► yes so I think the halfway point is to

00:31:41 ◼   ► get the have the app maybe it's more

00:31:44 ◼   ► than halfway but and your partner's yeah

00:31:46 ◼   ► right but right now ever

00:31:48 ◼   ► everything seems to be scanner base your

00:31:50 ◼   ► QR codes are code and it's all you wave

00:31:53 ◼   ► it you gotta go if you hit the baseball

00:31:55 ◼   ► ticket you gotta press all getting

00:31:57 ◼   ► scammed by like a red red infrared laser

00:32:01 ◼   ► thing i also have a related story that

00:32:03 ◼   ► makes me nervous about that future is

00:32:04 ◼   ► because i want alaska airlines has an

00:32:06 ◼   ► app that lets you get your boarding pass

00:32:08 ◼   ► on your phone which sounded really cool

00:32:09 ◼   ► to me because I hate printing boarding

00:32:11 ◼   ► passes and i always forget I could do it

00:32:12 ◼   ► in the car and so we're on the way to

00:32:14 ◼   ► the airport and I got the boarding

00:32:16 ◼   ► passes all ready to go and my wife and

00:32:18 ◼   ► son and I wade through the security line

00:32:20 ◼   ► we get to the front and i'm sure they

00:32:21 ◼   ► got a phone and he just kind of uh yeah

00:32:23 ◼   ► we don't have that scanner like we just

00:32:26 ◼   ► don't have that and I'm cool but

00:32:28 ◼   ► supposed to do know something like you

00:32:30 ◼   ► need to go print a boarding pass and I

00:32:32 ◼   ► think so we literally had to leave print

00:32:34 ◼   ► boarding passes wait for the entire

00:32:36 ◼   ► security line again and the down and

00:32:38 ◼   ► this gets to my point about you know the

00:32:40 ◼   ► implementation being the challenge

00:32:41 ◼   ► because if you just having that one

00:32:43 ◼   ► failure i knew i would never try it

00:32:45 ◼   ► again right because if there's a

00:32:47 ◼   ► one-percent chance that i'm going to get

00:32:48 ◼   ► to the end of that long line and it's

00:32:50 ◼   ► not gonna work i'm not gonna do I'm

00:32:52 ◼   ► gonna use the thing I'm most familiar

00:32:53 ◼   ► with so that part makes me nervous as

00:32:55 ◼   ► well and I thought Scott Forstall was

00:32:57 ◼   ► pretty it open and honest about one of

00:32:59 ◼   ► the downsides of the whole way it is now

00:33:01 ◼   ► with a bunch of separate apps which is

00:33:02 ◼   ► that if it's not on your first or second

00:33:04 ◼   ► iphone screen I mean write it right kind

00:33:07 ◼   ► of lost and it's like it's the worst

00:33:09 ◼   ► times you've got all these people behind

00:33:11 ◼   ► you and everybody wants to get on a

00:33:13 ◼   ► plane and you're the guy said are

00:33:14 ◼   ► exactly opening up your folders and

00:33:17 ◼   ► together

00:33:18 ◼   ► uh-huh I what I did as a side note

00:33:21 ◼   ► though send a sternly worded letter and

00:33:23 ◼   ► got fifty dollar credit the left

00:33:25 ◼   ► Caroline so it's totally worth it

00:33:26 ◼   ► yeah i do it again fifty bucks a pop but

00:33:30 ◼   ► i do that and we've never even used the

00:33:31 ◼   ► thing yet but i do think that everybody

00:33:34 ◼   ► is already thinking well this is gonna

00:33:35 ◼   ► work even better once the NFC stuff is

00:33:38 ◼   ► hooked up and you just wave the phone

00:33:39 ◼   ► and because the other part of it with

00:33:41 ◼   ► the NFC stop is it's not enough to just

00:33:43 ◼   ► have it in the phone like I'm sure

00:33:45 ◼   ► anybody from google can tell you that

00:33:47 ◼   ► having a phone doesn't mean you get to

00:33:48 ◼   ► use it right right i right

00:33:51 ◼   ► how's that stuff gone for them have you

00:33:53 ◼   ► ever tried it I well I wallet but now I

00:33:56 ◼   ► realize that although I did see it pits

00:33:57 ◼   ► today that peach takes the google wallet

00:34:00 ◼   ► huh

00:34:00 ◼   ► but I don't know how it works but with

00:34:02 ◼   ► the other happens you've got to have

00:34:03 ◼   ► partners retail partners who are going

00:34:05 ◼   ► to do the handshake and have the

00:34:07 ◼   ► hardware there so that the your phone

00:34:09 ◼   ► that can do it right there's somebody

00:34:11 ◼   ► there to listen right into it

00:34:13 ◼   ► I the other thing that stuck out to me

00:34:16 ◼   ► was I don't know why because it's just

00:34:18 ◼   ► something I I've always been unsure

00:34:20 ◼   ► whether Apple would do is add

00:34:22 ◼   ► pull-to-refresh to mail yeah what did

00:34:24 ◼   ► you think about that you have you use it

00:34:26 ◼   ► you have a you have you put the bait on

00:34:28 ◼   ► the animation looks crazy but I haven't

00:34:30 ◼   ► seen it yet mom so I was playing with it

00:34:33 ◼   ► over somebody had it on the phone and I

00:34:36 ◼   ► got to play with it and there it is

00:34:37 ◼   ► different than everybody else's because

00:34:39 ◼   ► there's you have to pull further ok and

00:34:43 ◼   ► once you pull that far the Refresh

00:34:46 ◼   ► happens you know it doesn't and tobago

00:34:48 ◼   ► it doesn't activate on letting go

00:34:50 ◼   ► it activates on once you will do a

00:34:52 ◼   ► certain distance which doesn't feel

00:34:55 ◼   ► right now that doesn't seem like the

00:34:57 ◼   ► action is that when we're talking about

00:34:58 ◼   ► early like like the shotgun reloading

00:35:00 ◼   ► you gotta have that double you know

00:35:03 ◼   ► yeah it doesn't seem like triggering

00:35:04 ◼   ► something at the end of the gesture

00:35:06 ◼   ► really feels natural right yeah so we

00:35:08 ◼   ► had a little tableside discussion at

00:35:11 ◼   ► WWDC and and opinion seemed very split

00:35:14 ◼   ► on why that is very one is that it's

00:35:18 ◼   ► reading the letter of Twitter's

00:35:21 ◼   ► pull-to-refresh patent owner

00:35:23 ◼   ► so interesting and that they determined

00:35:25 ◼   ► that if they do it not on letdown but on

00:35:28 ◼   ► just pull that it's not in violation of

00:35:31 ◼   ► the patent that seems silly to me but

00:35:33 ◼   ► all software patent easily to me didn't

00:35:35 ◼   ► they say they weren't going to do

00:35:36 ◼   ► anything negative with those patents or

00:35:37 ◼   ► whatever yeah but I don't think apples

00:35:39 ◼   ► lawyers

00:35:40 ◼   ► yeah you know they're not you know if

00:35:42 ◼   ► you want to have illegal and probably

00:35:43 ◼   ► Twitter guys are never gonna do anything

00:35:45 ◼   ► and apples always be okay well fine know

00:35:48 ◼   ► that if they wrote a blog post cool was

00:35:50 ◼   ► only ur so is it patent sir convention

00:35:53 ◼   ► which really stinks if it I I don't

00:35:56 ◼   ► think so

00:35:56 ◼   ► or is it a lack of humility on the part

00:36:00 ◼   ► of disarmament Apple II hope who you

00:36:03 ◼   ► said yeah we can't do exactly what

00:36:05 ◼   ► Lauren Brickner invented Brett sweetie

00:36:08 ◼   ► it's gotta be we got it we're gonna

00:36:10 ◼   ► brush it lightly different right now

00:36:12 ◼   ► it's good you got it's ours right

00:36:14 ◼   ► I don't know now it don't have they

00:36:17 ◼   ► shown that humility before I mean is

00:36:19 ◼   ► there any track record to slight tweaks

00:36:21 ◼   ► well I they've stolen something while

00:36:25 ◼   ► ripped off was a better copied something

00:36:27 ◼   ► like you know the coded tabs i think

00:36:30 ◼   ► they took without changing

00:36:31 ◼   ► oh the selection state right and there

00:36:34 ◼   ► was a slight change

00:36:35 ◼   ► I don't think its institutional I do

00:36:37 ◼   ► think though that a personal level it

00:36:39 ◼   ► could be that somebody on the male team

00:36:41 ◼   ► yeah did not want think you're an exact

00:36:43 ◼   ► duplication of it that's a pretty solid

00:36:45 ◼   ► theory

00:36:46 ◼   ► yeah yeah but even so even though it's

00:36:48 ◼   ► not i don't think it's a ideal

00:36:50 ◼   ► pull-to-refresh I'm so glad that it's

00:36:52 ◼   ► there because i have pulled a refreshing

00:36:54 ◼   ► mail on my iPhone so many times all i

00:36:58 ◼   ► got one today

00:36:58 ◼   ► yeah maybe they login event like

00:37:02 ◼   ► diagnostic thing and you have somebody

00:37:05 ◼   ► did that and they're like shit we got it

00:37:06 ◼   ► I wonder maybe a hundred thousand today

00:37:08 ◼   ► and one of them even ah the other

00:37:11 ◼   ► feature the one other feature from iOS

00:37:13 ◼   ► it well that we could talk about maps

00:37:15 ◼   ► oh yeah i mean is that I i tried the 3d

00:37:17 ◼   ► it was incredible

00:37:18 ◼   ► like it looked amazing on the ipad

00:37:20 ◼   ► Portland wasn't mapped for some reason

00:37:22 ◼   ► so super bummed out because i couldn't

00:37:23 ◼   ► 3d around Portland but they'll get there

00:37:25 ◼   ► right now there's been some careful

00:37:26 ◼   ► about the

00:37:27 ◼   ► the bikes and the walking being gone

00:37:30 ◼   ► right and transit and all that stuff and

00:37:33 ◼   ► there's like a bee petition of course

00:37:35 ◼   ► already like because those are always

00:37:37 ◼   ► incredibly effective and it's you know

00:37:39 ◼   ► apple bring back transit matlab think

00:37:41 ◼   ► this is kind of trend that I've noticed

00:37:43 ◼   ► lately where people just assume it's

00:37:45 ◼   ► something is missing or broken but it's

00:37:48 ◼   ► intentional malice every time like it's

00:37:51 ◼   ► a really fascinating thing to witness I

00:37:52 ◼   ► mean we see it too it's like sometimes

00:37:54 ◼   ► things are just broken or missing you

00:37:57 ◼   ► know it's not always like a conspiracy

00:37:58 ◼   ► but what exactly does the petition want

00:38:01 ◼   ► Apple to do go back to google and single

00:38:04 ◼   ► now let us switch to google maps when

00:38:06 ◼   ► you're not walking right direction the

00:38:07 ◼   ► assumption is that they literally

00:38:09 ◼   ► intentionally removed it because they

00:38:10 ◼   ► didn't think people wanted it anymore

00:38:12 ◼   ► which is totally false right i mean it's

00:38:14 ◼   ► just a matter of their building their

00:38:15 ◼   ► own mapping solution from scratch they

00:38:17 ◼   ► haven't presumably gotten to it yet

00:38:19 ◼   ► that's my assumption it is the maps are

00:38:21 ◼   ► beautiful yeah they do look far better

00:38:23 ◼   ► and the 3d stuff seems and I think it

00:38:25 ◼   ► seems genuinely useful

00:38:27 ◼   ► yeah but I don't have much to say about

00:38:30 ◼   ► that i mean it's sort of like one of

00:38:31 ◼   ► those things where it's been rumored for

00:38:33 ◼   ► so long and it came out exactly as we

00:38:35 ◼   ► thought it would be okay

00:38:37 ◼   ► yeah the turn-by-turn directions is that

00:38:39 ◼   ► something you use every when you driver

00:38:41 ◼   ► now I I don't have never used

00:38:43 ◼   ► turn-by-turn directions when i drive

00:38:44 ◼   ► because i have an unerring sense of

00:38:46 ◼   ► direction that I played a lot of Zelda

00:38:49 ◼   ► as a kid so I can find my way around

00:38:51 ◼   ► pretty well yea is my wife out there is

00:38:53 ◼   ► my wife listening she's probably rolling

00:38:55 ◼   ► I assume you're being sarcastic

00:38:57 ◼   ► yeah I have a terrible sense of like I

00:38:59 ◼   ► just the other day I we were we were

00:39:02 ◼   ► driving to her family it's about 50

00:39:06 ◼   ► miles outside the city and I pulled off

00:39:08 ◼   ► her halfway to get gas and then we came

00:39:11 ◼   ► back out of the gas station and I got on

00:39:12 ◼   ► this google expressway heading east back

00:39:15 ◼   ► to Philadelphia and I happen to be an

00:39:18 ◼   ► exit that's like nine miles from the

00:39:21 ◼   ► next exit

00:39:22 ◼   ► yes I I probably do need so maybe you

00:39:25 ◼   ► should use a script by turn directions

00:39:26 ◼   ► okay I but it seems pretty good i've

00:39:30 ◼   ► heard I don't know if anybody can drive

00:39:31 ◼   ► heard a rumor that it's like license

00:39:33 ◼   ► from tomtom yeah somebody that's in the

00:39:36 ◼   ► like little settings general

00:39:37 ◼   ► whatever sort of in the same way that

00:39:39 ◼   ► the dictation is licensed around the

00:39:41 ◼   ► Dragon Dictate people

00:39:42 ◼   ► yep engine I think it's kind of like a

00:39:45 ◼   ► sign of Apple like being willing to say

00:39:47 ◼   ► well we just want the best thing we

00:39:49 ◼   ► don't have to do it all ourselves and

00:39:51 ◼   ► bring the pieces together right yeah but

00:39:52 ◼   ► that's weird because in the past they

00:39:54 ◼   ► were generally acquire those companies

00:39:55 ◼   ► right requires companies it's weird to

00:39:57 ◼   ► see them give more credit right and sort

00:39:59 ◼   ► of have working relationship since yeah

00:40:00 ◼   ► I'm really surprised that they haven't

00:40:02 ◼   ► acquired dragon just because it seems

00:40:04 ◼   ► like whatever dragons were thought to be

00:40:05 ◼   ► able to just write it totally right it

00:40:08 ◼   ► can't be that big huh

00:40:10 ◼   ► and in the last I OS six feature that

00:40:12 ◼   ► really caught my eye was the new stuff

00:40:14 ◼   ► in Serie and bring it to the ipad you're

00:40:19 ◼   ► a sports fan

00:40:20 ◼   ► are you excited about the sports date I

00:40:22 ◼   ► I really was i hope it works out how

00:40:24 ◼   ► many field goals the myths may be united

00:40:27 ◼   ► world bowl I because I hope really know

00:40:32 ◼   ► much about sports

00:40:33 ◼   ► yeah but that it looks cool yeah I am I

00:40:36 ◼   ► think and I think that the the way that

00:40:38 ◼   ► they're doing it to me is clearly a

00:40:41 ◼   ► competitive against Google m and so how

00:40:46 ◼   ► how would you go about replacing google

00:40:48 ◼   ► i doing your own search engine

00:40:50 ◼   ► well I don't think Apple it would ever

00:40:51 ◼   ► ever just do a google search engine

00:40:53 ◼   ► right and to be better than google

00:40:55 ◼   ► you've got to be good at like a hundred

00:40:57 ◼   ► thousand different things that people

00:40:59 ◼   ► search for ya so they're not so if you

00:41:02 ◼   ► just want to do a web search you still

00:41:04 ◼   ► go to Google which is the best right

00:41:06 ◼   ► what they're doing is biting off like

00:41:08 ◼   ► this long tail

00:41:10 ◼   ► we're like 999 thousands of those things

00:41:13 ◼   ► they don't have to worry about and

00:41:14 ◼   ► everybody just do weather sports and

00:41:17 ◼   ► restaurants yeah you know it's like

00:41:18 ◼   ► things people search for on their phone

00:41:20 ◼   ► all the time and all of a sudden with

00:41:22 ◼   ► like just five or six thing yep it's an

00:41:24 ◼   ► awful lot of the reason that people use

00:41:29 ◼   ► google under fire for sure right the

00:41:31 ◼   ► movies the movies in the restaurants

00:41:33 ◼   ► thing alone has got to be like and more

00:41:35 ◼   ► partnerships that right because the

00:41:36 ◼   ► restaurant stuff came from yelp i

00:41:38 ◼   ► thinkyeah the restaurant stuff comes

00:41:39 ◼   ► from yelp and the sports stuff comes

00:41:41 ◼   ► from yahoo right and that it's just all

00:41:43 ◼   ► I saw was a little why in the corner is

00:41:45 ◼   ► amazing and I just realized that as i

00:41:47 ◼   ► like a little like side

00:41:49 ◼   ► dang it just shows how low Yahoo's

00:41:51 ◼   ► fallen in the tech world where we're

00:41:54 ◼   ► yahoo had some technology right in the

00:41:57 ◼   ► Big Apple Keynote ready never even got a

00:42:00 ◼   ► mentor and he meant it

00:42:02 ◼   ► yeah all they got was a little tiny why

00:42:05 ◼   ► an exclamation mark in a corner of a

00:42:08 ◼   ► screenshot maybe if you tap it takes you

00:42:10 ◼   ► to the yahoo i'm sure does but no you

00:42:13 ◼   ► don't get your horoscope

00:42:15 ◼   ► yeah and it does seem I always call it

00:42:18 ◼   ► marketing spite and maybe that's unfair

00:42:21 ◼   ► but this the way that Apple is doling

00:42:23 ◼   ► out which features go to which devices

00:42:26 ◼   ► yeah and it has gotten very complicated

00:42:29 ◼   ► it was like one of the last things I

00:42:30 ◼   ► link to before coming here to do the

00:42:31 ◼   ► show was a checkmark matrix at mac OS

00:42:35 ◼   ► right

00:42:35 ◼   ► macrumors saying here's all these new

00:42:37 ◼   ► features in iOS here's which devices get

00:42:40 ◼   ► them and I didn't I haven't seen that

00:42:42 ◼   ► yet but didn't make sense some you know

00:42:44 ◼   ► it doesn't make sense so for example the

00:42:46 ◼   ► 3gs games nothing except that it gets to

00:42:50 ◼   ► run iOS 6 but it doesn't even get VIP

00:42:54 ◼   ► email list what right so the feature is

00:42:57 ◼   ► called VIP email you can pick some I

00:43:00 ◼   ► cable sasser I say you're a VIP then I

00:43:02 ◼   ► go with you should do this right Hans I

00:43:04 ◼   ► think everybody should add cable to

00:43:05 ◼   ► their vid2c really appreciate that i

00:43:07 ◼   ► make me feel very special because you're

00:43:10 ◼   ► much like me with email where if you get

00:43:11 ◼   ► one ever responds it's actually very

00:43:14 ◼   ► good

00:43:15 ◼   ► yeah if you get a response right I'm but

00:43:20 ◼   ► at it why Williams they'd bring that I

00:43:22 ◼   ► don't know it certainly isn't because

00:43:24 ◼   ► the thing is a glassed enough it could

00:43:26 ◼   ► be like a hardware chip to keep that

00:43:27 ◼   ► list and it's right so like a lack of

00:43:31 ◼   ► flyover mode and maps make it right

00:43:33 ◼   ► alright perfect understand what you need

00:43:35 ◼   ► like a real fancy to a lot of Oregon's

00:43:37 ◼   ► yeah

00:43:38 ◼   ► VIP no boy it seems really spicy so we

00:43:41 ◼   ► know that they've done this before I

00:43:43 ◼   ► mean they've held back features to

00:43:44 ◼   ► encourage adoption of new devices right

00:43:47 ◼   ► so that's right nice is right it's yeah

00:43:49 ◼   ► I call it marketing spite but maybe

00:43:51 ◼   ► spite is too strong a word it's just

00:43:54 ◼   ► you know how to make a hundred billion

00:43:56 ◼   ► dollars okay all right

00:43:58 ◼   ► hey right i think that's it for the Kino

00:44:03 ◼   ► news i want to talk to you

00:44:05 ◼   ► yeah about koda and diet koda and

00:44:07 ◼   ► everything else shanik is doing but in

00:44:09 ◼   ► the meantime I want to take a timeout

00:44:11 ◼   ► here and I want to thank our friends at

00:44:14 ◼   ► media temple mediatemple you guys are

00:44:17 ◼   ► drinking on their dime

00:44:19 ◼   ► [Applause]

00:44:21 ◼   ► they've got some really cool

00:44:26 ◼   ► announcements they're doing some great

00:44:28 ◼   ► stuff with my friends and mule radio

00:44:30 ◼   ► syndicate they have a contest of all

00:44:31 ◼   ► sorts of stuff but i'll let i will let

00:44:34 ◼   ► Russ reader explain it to you

00:44:36 ◼   ► alright thanks John great job guys

00:44:39 ◼   ► it's been great to sit back and listen

00:44:41 ◼   ► also talked to a lot of media temple

00:44:43 ◼   ► customers today so thank you very much

00:44:45 ◼   ► meal radio thank you and who we have

00:44:49 ◼   ► heard people to put up their hands for

00:44:51 ◼   ► new iphone years ago and a new appletv

00:44:55 ◼   ► who is going to get the retina and we're

00:44:59 ◼   ► gonna get the macbook right now you know

00:45:00 ◼   ► good Chuck hands out there

00:45:02 ◼   ► yeah alright so mediatemple lost maybe

00:45:04 ◼   ► yeah right who wants one

00:45:06 ◼   ► how about not going to who would you

00:45:07 ◼   ► like one alright so mediatemple know

00:45:10 ◼   ► John doesn't do anything kind of halfway

00:45:11 ◼   ► so what media temple is going to do is

00:45:14 ◼   ► if you go to the blog tomorrow or follow

00:45:16 ◼   ► us on twitter

00:45:18 ◼   ► we're gonna give away a macbook pro

00:45:20 ◼   ► retina tomorrow if you use Gruber as the

00:45:23 ◼   ► code so definitely follow us and a lot

00:45:26 ◼   ► of people last one we're talking to some

00:45:28 ◼   ► customers out there they asked will hear

00:45:31 ◼   ► us why are you why are you why are you

00:45:34 ◼   ► are you going to sponsor something here

00:45:36 ◼   ► at the WWDC well this is a great place

00:45:39 ◼   ► for for media temple to get your at apps

00:45:43 ◼   ► and websites hosted especially as you go

00:45:46 ◼   ► more towards that the high bred or even

00:45:49 ◼   ► a webapp kind of approach

00:45:51 ◼   ► alright we got about 2 million websites

00:45:52 ◼   ► out there a lot of you guys already

00:45:54 ◼   ► customers and we just really appreciate

00:45:56 ◼   ► the designer and developer community

00:45:59 ◼   ► that's where we started that's where we

00:46:00 ◼   ► are we're a bunch of Engineers ourselves

00:46:02 ◼   ► and just want to thank everyone out

00:46:04 ◼   ► there so a John thank you very much

00:46:06 ◼   ► and so just once again to get entered in

00:46:08 ◼   ► a contest the code is groover gruv ER

00:46:12 ◼   ► and I use that as a promo code on every

00:46:14 ◼   ► website

00:46:14 ◼   ► all right it doesn't work very often and

00:46:16 ◼   ► tomorrow you go to the media temple blog

00:46:18 ◼   ► and what do you do so go to the media

00:46:22 ◼   ► temple we're gonna have all the

00:46:23 ◼   ► information out there and if you you can

00:46:26 ◼   ► either come on and it will be a

00:46:27 ◼   ► twenty-five percent discount to get

00:46:29 ◼   ► media temple services or you could just

00:46:31 ◼   ► put in grouper and they'll be a link

00:46:34 ◼   ► there to actually to try to get a media

00:46:37 ◼   ► temple I macbook pro retina without even

00:46:41 ◼   ► buying anything so on on we will have

00:46:43 ◼   ► all you go right to media temple and use

00:46:46 ◼   ► the code grouper tomorrow to buy your

00:46:48 ◼   ► next host service or if you want details

00:46:52 ◼   ► on how to get the macbook pro retina

00:46:55 ◼   ► without having to buy media temple

00:46:58 ◼   ► service you can follow us on the to

00:47:00 ◼   ► check out our blog tomorrow

00:47:02 ◼   ► nice try and those of you listening at

00:47:04 ◼   ► home who are not here in the event this

00:47:05 ◼   ► is good for you to this is not just for

00:47:07 ◼   ► attendees of the event but shame on you

00:47:09 ◼   ► for not being here

00:47:10 ◼   ► haha alright thanks guys thank you thank

00:47:14 ◼   ► you very much thank you so much

00:47:19 ◼   ► cool very cool twenty-five percent

00:47:23 ◼   ► discount and a chance to win and was

00:47:26 ◼   ► like an old-time radio commercial break

00:47:28 ◼   ► yeah i really liked it

00:47:30 ◼   ► I so what at the outset of the show you

00:47:36 ◼   ► you mentioned that you made a deliberate

00:47:39 ◼   ► effort years ago to go pro focus

00:47:42 ◼   ► yeah and and I thought that was

00:47:44 ◼   ► interesting you're saying that the it

00:47:45 ◼   ► was a strategic idea that the way you

00:47:48 ◼   ► avoid getting steamrolled by apple

00:47:51 ◼   ► yes to stay out of the consumer space

00:47:53 ◼   ► that's right and that was I mean it was

00:47:55 ◼   ► it wasn't exactly is just a very organic

00:47:57 ◼   ► decision because we knew that you know

00:48:00 ◼   ► Apple was was exploding their software

00:48:03 ◼   ► efforts and you know they made some

00:48:05 ◼   ► software before but things like I life

00:48:07 ◼   ► and all of these apps were coming out of

00:48:08 ◼   ► nowhere at a rapid pace so yeah we it

00:48:11 ◼   ► was kind of like a conscious

00:48:13 ◼   ► the decision was we we have to try to do

00:48:16 ◼   ► things that are apps that are bigger

00:48:17 ◼   ► apps that are a more complex and apps

00:48:20 ◼   ► that are more Pro users so and that's

00:48:23 ◼   ► sort of you know transmit we push more

00:48:25 ◼   ► in that direction and dakota was really

00:48:26 ◼   ► the first of and you know that was that

00:48:29 ◼   ► was sort of the culmination of that plan

00:48:31 ◼   ► was this is a big honkin app it you know

00:48:34 ◼   ► and I thought of you and we covered this

00:48:37 ◼   ► five years ago but the original name of

00:48:39 ◼   ► transmitted was Tranzit transit which

00:48:42 ◼   ► makes so much more sense with the truck

00:48:44 ◼   ► right

00:48:45 ◼   ► still I'm still kind of mad about that

00:48:47 ◼   ► and it was like a legal dispute over

00:48:50 ◼   ► somebody else who claim your own the

00:48:51 ◼   ► trademark so you added the end which is

00:48:53 ◼   ► pretty pretty subtle just added them

00:48:56 ◼   ► right but then I thought of you and the

00:48:58 ◼   ► keynote yesterday because apple had a

00:49:00 ◼   ► slide up when they were talking about

00:49:01 ◼   ► their new maps and the fact that you

00:49:03 ◼   ► don't get turn-by-turn directions or

00:49:06 ◼   ► they said Tranzit apps great and I

00:49:10 ◼   ► thought you were part of my brain is

00:49:11 ◼   ► what right I'll God not that one to keep

00:49:14 ◼   ► it up

00:49:15 ◼   ► what next i wiII every year we joke that

00:49:17 ◼   ► the big new feature mac OS is a built-in

00:49:20 ◼   ► HTML development or whatever you know I

00:49:23 ◼   ► mean I realize the odds are pretty slim

00:49:25 ◼   ► at this point but yeah ever since the

00:49:27 ◼   ► infamous uh itunes keno and we knew that

00:49:30 ◼   ► was coming right so while i was

00:49:32 ◼   ► surprised that it was still just like

00:49:33 ◼   ► such a classic apple like I could I can

00:49:36 ◼   ► still hear it in my mind like I remember

00:49:38 ◼   ► the infamous like and we have this great

00:49:42 ◼   ► idea where what if you could visualize

00:49:44 ◼   ► music no one's ever done this before

00:49:47 ◼   ► looking for like mom it's just the

00:49:50 ◼   ► visualizer yeah so anyways um yeah

00:49:53 ◼   ► transit production it is true that like

00:49:56 ◼   ► I look at the panic suite of software

00:49:59 ◼   ► the way you guys offer and it's like I

00:50:02 ◼   ► think of when I think of a panic i

00:50:04 ◼   ► really i think of the interfaces first

00:50:06 ◼   ► and I don't think that's a surprise i

00:50:08 ◼   ► think I mean everybody agree that I mean

00:50:10 ◼   ► that's what the whole point that the

00:50:11 ◼   ► whole point is what if we didn't and put

00:50:14 ◼   ► insane attention on sure interface like

00:50:16 ◼   ► just over-the-top and even more than

00:50:18 ◼   ► apple shirt like this incredible

00:50:20 ◼   ► attention to these utterly minor details

00:50:22 ◼   ► and in a very friendly way I think

00:50:25 ◼   ► your software is is almost a reflection

00:50:28 ◼   ► of your personality it's like a friendly

00:50:30 ◼   ► it's nice it laughs out of it before but

00:50:36 ◼   ► it is like seriously nerdy stuff right

00:50:39 ◼   ► like is that you know you don't think

00:50:41 ◼   ► about that it's just very very consumer

00:50:43 ◼   ► e him look and style over so I'm it's

00:50:47 ◼   ► increasingly right specific yeah and

00:50:51 ◼   ► it's interesting and I like I said

00:50:53 ◼   ► earlier I kind of Miss the consumer

00:50:55 ◼   ► level stuff i kinda I mean it'd be nice

00:50:57 ◼   ► to make something that my parents can

00:51:00 ◼   ► use on their iphones or you know that my

00:51:02 ◼   ► wife would use on her is not they're not

00:51:04 ◼   ► developing websites on their iPad or

00:51:06 ◼   ► whatever you know so I it's it's it's

00:51:08 ◼   ► super rewarding because it's nice to its

00:51:11 ◼   ► it's a really fun process to have this

00:51:13 ◼   ► really complicated thing you want to

00:51:14 ◼   ► make but then try to wrap it around this

00:51:17 ◼   ► friendly

00:51:18 ◼   ► I mean it's like one of the hardest

00:51:19 ◼   ► things it's very difficult and it takes

00:51:21 ◼   ► a lot of work and it's not easy but when

00:51:23 ◼   ► you're done

00:51:24 ◼   ► I mean you know it feels great so I like

00:51:26 ◼   ► that process but yeah it'd be nice to

00:51:29 ◼   ► balance it out a little bit more be nice

00:51:30 ◼   ► to go back and and with diet Kota you

00:51:34 ◼   ► you really die code is our iPad yeah

00:51:37 ◼   ► well established this okay all right my

00:51:39 ◼   ► theory is that oh maybe you guys were on

00:51:42 ◼   ► the fence about whether you should do

00:51:43 ◼   ► kota for the ipad but then somebody came

00:51:46 ◼   ► up with the name

00:51:47 ◼   ► ahahahha and you knew you had to do it

00:51:50 ◼   ► I'm feel the funny thing is we can't

00:51:51 ◼   ► even remember who coined that in the

00:51:53 ◼   ► office but the the wii it's funny the

00:51:56 ◼   ► thing about diet cola was people kept

00:51:59 ◼   ► asking us for and if you people ask us

00:52:03 ◼   ► for apps all the time right you should

00:52:04 ◼   ► make an email client you should make it

00:52:06 ◼   ► whatever but when it came to I want to

00:52:09 ◼   ► do hmm on my iPad everybody said the

00:52:11 ◼   ► exact same thing I want to make quick

00:52:14 ◼   ► fixes to websites on my iPad verbatim

00:52:18 ◼   ► that is the quote that everybody

00:52:19 ◼   ► independently use and that is why the

00:52:21 ◼   ► website says make quick fixes to her

00:52:24 ◼   ► website on your iPad it's like people

00:52:25 ◼   ► came up with this marketing slogan for

00:52:27 ◼   ► us and it was that definitely cemented

00:52:30 ◼   ► it right it's like people will

00:52:31 ◼   ► apparently want to do this

00:52:33 ◼   ► yeah well and that's interest and I

00:52:34 ◼   ► think it goes back to the

00:52:36 ◼   ► original iPad introduction event where

00:52:39 ◼   ► steve jobs even said you know here's

00:52:42 ◼   ► your macbook here's your phone is there

00:52:45 ◼   ► room in the middle

00:52:46 ◼   ► yes we think so but we're not even sure

00:52:48 ◼   ► what that is yeah I kept up on my

00:52:51 ◼   ► desktop for the past two and a half

00:52:53 ◼   ► years I kept a bookmark to an article

00:52:54 ◼   ► that was a room overview of the original

00:52:56 ◼   ► iPad and the guy was really down on it

00:52:59 ◼   ► and I specifically remember him saying

00:53:00 ◼   ► is anybody ever gonna make a webpage on

00:53:03 ◼   ► ipad like that

00:53:04 ◼   ► hey so I kept it on my desktop just like

00:53:07 ◼   ► my own little motivator don't even know

00:53:08 ◼   ► who this guy hits but maybe I should

00:53:10 ◼   ► send him an email down just be like

00:53:11 ◼   ► right after you

00:53:13 ◼   ► no no we we did it no give me the URL

00:53:16 ◼   ► and I'll clam chowder

00:53:17 ◼   ► huh now we're talking sponsored claim

00:53:20 ◼   ► shattered right here that how much for a

00:53:22 ◼   ► claim chowder

00:53:23 ◼   ► yeah I don't know you're very good at it

00:53:25 ◼   ► but I did notice something here

00:53:28 ◼   ► something i knows what i was looking at

00:53:29 ◼   ► your website and in the title tag maybe

00:53:31 ◼   ► you can fix it with code is on right now

00:53:33 ◼   ► in the title tag yeah at panic com it

00:53:38 ◼   ► says panic haha shockingly good mac

00:53:42 ◼   ► software

00:53:43 ◼   ► yeah that that I think it's a bug right

00:53:45 ◼   ► weekend but it does but your price still

00:53:48 ◼   ► primarily yeah overall for sure a mac

00:53:51 ◼   ► software come right it's true i have

00:53:55 ◼   ► very little is a guy I immediately want

00:53:57 ◼   ► to leave stage and fix that right so i

00:53:59 ◼   ► kinda wish you hadn't brought it up

00:54:01 ◼   ► right now would you change it to him

00:54:02 ◼   ► never can you fix them are you out there

00:54:04 ◼   ► yeah which it i mean mean that's a

00:54:06 ◼   ► really good question i mean the the

00:54:08 ◼   ► probably just mac and iOS offer but is

00:54:10 ◼   ► there something better

00:54:11 ◼   ► probably just software maybe just

00:54:12 ◼   ► software shandra software yeah dammit i

00:54:17 ◼   ► really want to fix that now I and i

00:54:19 ◼   ► think i think that there's a while

00:54:21 ◼   ► hey we're walking and chewing gum angle

00:54:23 ◼   ► with you guys now to you guys have

00:54:25 ◼   ► gotten bigger

00:54:26 ◼   ► sure I mean you guys have a bunch of

00:54:28 ◼   ► designers or at least you would have a

00:54:30 ◼   ► couple yeah I'm chiaro yeah

00:54:32 ◼   ► yeah so you used to design everything

00:54:34 ◼   ► and now you've got other people you've

00:54:36 ◼   ► got T my god yes well and and and so

00:54:39 ◼   ► this process has been strangely

00:54:41 ◼   ► stressful for me like that i don't i'm

00:54:43 ◼   ► not a dude that gets super stressed out

00:54:45 ◼   ► easily but like with trying to work on

00:54:48 ◼   ► Kota to and I could at the same time

00:54:50 ◼   ► shooting for a simultaneous ship date it

00:54:52 ◼   ► was really challenging and I mean

00:54:56 ◼   ► developing them testing them and what

00:54:58 ◼   ► really threw me for a loop was just the

00:54:59 ◼   ► uncertainty of Apple I mean the first

00:55:02 ◼   ► time we've really been beholden to the

00:55:03 ◼   ► review process in a significant way

00:55:06 ◼   ► times to you know and and I don't know

00:55:09 ◼   ► if you saw in our blog we timed out this

00:55:11 ◼   ► hawaii trip right so that we could you

00:55:13 ◼   ► know I I promise everybody that we go to

00:55:15 ◼   ► Hawaii when we finish these apps and

00:55:16 ◼   ► somehow i was a man of my word and we

00:55:19 ◼   ► went to Hawaii while the app store in

00:55:20 ◼   ► review but I did not

00:55:22 ◼   ► relax also contribute in any way shape

00:55:25 ◼   ► or form because stuff just kept coming

00:55:27 ◼   ► out like I i mentioned this but like I

00:55:30 ◼   ► don't know i'm sitting on the beach i

00:55:31 ◼   ► get my we've been rejected again email

00:55:34 ◼   ► because we showed that on the first

00:55:35 ◼   ► launch screen we ask you if you want to

00:55:37 ◼   ► turn on iCloud or not and we show the

00:55:39 ◼   ► iCloud logo and what that's a trademarks

00:55:42 ◼   ► apple logo and so I actually fix that

00:55:44 ◼   ► one myself with by opening up the nib

00:55:46 ◼   ► and like just deleting the initiatives

00:55:49 ◼   ► and I checked in and the build server

00:55:51 ◼   ► built a new one and I actually literally

00:55:53 ◼   ► submitted it from the airport boarding

00:55:56 ◼   ► the flight and it was like a scene from

00:55:57 ◼   ► the world's shittiest action movie

00:55:59 ◼   ► because I'm like I have like four

00:56:01 ◼   ► minutes to go and it's like uploading

00:56:03 ◼   ► API usage and I gotta come on you know

00:56:07 ◼   ► and I like you know last call for

00:56:08 ◼   ► whatever it was so bad but um yea it

00:56:13 ◼   ► that really threw us for a loop if there

00:56:15 ◼   ► are there a lot of first with this

00:56:16 ◼   ► process for us and so that was a

00:56:19 ◼   ► definite challenge but you know i'm

00:56:21 ◼   ► super excited about it and everybody is

00:56:23 ◼   ► so smart and work so hard and cares so

00:56:25 ◼   ► much about the finished product and i'm

00:56:27 ◼   ► super lucky for that was it the plan all

00:56:30 ◼   ► along to have coded to and diet kota

00:56:33 ◼   ► come out at the same time always always

00:56:36 ◼   ► always when when did kota one ship like

00:56:39 ◼   ► it was kinda was like 2007

00:56:42 ◼   ► seriously 2007 and the hard thing about

00:56:45 ◼   ► it was actually let me tell you a story

00:56:46 ◼   ► of another source of stress but i'll set

00:56:48 ◼   ► the scene for you

00:56:49 ◼   ► Portland has a lot of food carts all

00:56:50 ◼   ► around the town down the street from my

00:56:53 ◼   ► dad's house is a food cart that serves I

00:56:56 ◼   ► think it's a filipino food this is

00:56:58 ◼   ► seriously going somewhere relevant um my

00:57:00 ◼   ► dad you know walking around the

00:57:02 ◼   ► neighborhood and talk to all the people

00:57:03 ◼   ► in the neighborhood and you went to the

00:57:04 ◼   ► food cart and the guy was like a Steve

00:57:07 ◼   ► what's up and you know they were talking

00:57:08 ◼   ► about the neighborhood and the guys like

00:57:10 ◼   ► oh hey uh my friend a question for you

00:57:14 ◼   ► my dad's like what is it is like John

00:57:16 ◼   ► wins co2 coming out i wanted to have

00:57:18 ◼   ► this like are you kidding me

00:57:20 ◼   ► like what I that happened a lot and I'm

00:57:25 ◼   ► glad to have that problem i'm really

00:57:26 ◼   ► glad people are excited about our

00:57:28 ◼   ► products but it was clear to me that we

00:57:30 ◼   ► took too long and I think what people

00:57:32 ◼   ► don't understand is that we were working

00:57:35 ◼   ► on one thing and then working on another

00:57:36 ◼   ► thing and they expect from a major

00:57:38 ◼   ► company not a major company from any

00:57:40 ◼   ► company you know simultaneous

00:57:41 ◼   ► development and so people working on

00:57:43 ◼   ► transmit people working at codon that

00:57:45 ◼   ► wasn't the case for us like we finished

00:57:47 ◼   ► koda and we did a bunch of updates and

00:57:48 ◼   ► we got to 1.7 and we felt good about it

00:57:51 ◼   ► and then ok now let's work on transmit

00:57:52 ◼   ► for and that took about a year and a

00:57:54 ◼   ► half and in people for us it was a

00:57:56 ◼   ► couple years of development for

00:57:58 ◼   ► everybody who use the app it was four

00:57:59 ◼   ► years you know right so it it was

00:58:02 ◼   ► intense and people were here

00:58:04 ◼   ► look up sheet but they're not all went

00:58:06 ◼   ► away once we ship so that's good

00:58:07 ◼   ► well and that the thing that I think is

00:58:09 ◼   ► very interesting about and you guys are

00:58:11 ◼   ► sort of Trailblazers here it is i got

00:58:14 ◼   ► known territory is me and you don't

00:58:16 ◼   ► really have to take a look at your books

00:58:19 ◼   ► to know that if your version was in 2007

00:58:22 ◼   ► and version 2 isn't 2012 right that

00:58:26 ◼   ► upgrade revenue is an important part of

00:58:30 ◼   ► the business of xi'an developer that you

00:58:32 ◼   ► you know people who bought the app in

00:58:36 ◼   ► 2007 and you put all this effort into it

00:58:38 ◼   ► you need upgrade revenue froze happy

00:58:40 ◼   ► existing users and that's how companies

00:58:43 ◼   ► like Panik who was you know what 15

00:58:45 ◼   ► years in business now something close to

00:58:47 ◼   ► that was you know a way that you

00:58:49 ◼   ► sustained as you get happy users and

00:58:51 ◼   ► especially with the protools type there

00:58:54 ◼   ► and you sell upgrades and now you're

00:58:57 ◼   ► doing it in an app store right doesn't

00:59:00 ◼   ► support paid upgrades right that was a

00:59:03 ◼   ► challenge so you what was the solution

00:59:06 ◼   ► that you guys came up with and so we you

00:59:08 ◼   ► know we did a three-pronged thing so the

00:59:10 ◼   ► first day we just decided to be fifty

00:59:11 ◼   ► percent off for everybody right and that

00:59:13 ◼   ► was huge for us

00:59:14 ◼   ► I'm in in two ways I mean we sold a lot

00:59:17 ◼   ► the dark side I I joke that was six

00:59:20 ◼   ► months of sales compressed into a single

00:59:22 ◼   ► day it was also six months of

00:59:23 ◼   ► tech-support compressed it to thank all

00:59:25 ◼   ► day and so those guys in not having a

00:59:27 ◼   ► great time right now but I'm then we

00:59:29 ◼   ► sort of decided we'll just the only

00:59:32 ◼   ► thing we can do is lower the price of

00:59:33 ◼   ► the app for everyone for a period of

00:59:36 ◼   ► time so our solution to that was upgrade

00:59:38 ◼   ► pricing for everyone for an

00:59:40 ◼   ► indeterminate period of time I I

00:59:41 ◼   ► honestly don't know how long that's

00:59:42 ◼   ► gonna last people vast I have no idea

00:59:44 ◼   ► like a month two months I don't know but

00:59:46 ◼   ► it's the only thing that I could think

00:59:47 ◼   ► of

00:59:48 ◼   ► right like what else are we gonna do I

00:59:50 ◼   ► there's the upgrades don't exist anymore

00:59:52 ◼   ► does apple apple doesn't get upgrade

00:59:54 ◼   ► revenue from anything anymore right

00:59:55 ◼   ► it's full price every time well I Apple

00:59:57 ◼   ► gets their upgrade revenue when you buy

00:59:59 ◼   ► and

00:59:59 ◼   ► and

01:00:00 ◼   ► to mac right new iphone i mean that's

01:00:02 ◼   ► and you know they cheat i mean is you

01:00:04 ◼   ► know it's a good business model for them

01:00:06 ◼   ► right but everything hinges on the fact

01:00:08 ◼   ► that all of their software they don't

01:00:10 ◼   ► need to charge updates for because

01:00:11 ◼   ► you're running in on a

01:00:12 ◼   ► two-thousand-dollar or a thousand-dollar

01:00:14 ◼   ► eight-hundred-dollar phone that you've

01:00:15 ◼   ► already paid for and we've always just

01:00:17 ◼   ► assumed that the only reason they don't

01:00:18 ◼   ► offer upgrades is because they don't

01:00:20 ◼   ► need them right so why would they

01:00:22 ◼   ► but yeah it's a strange new world now no

01:00:25 ◼   ► doubt about it but the downside of it is

01:00:28 ◼   ► that so effectively though kota to is a

01:00:31 ◼   ► new product or any app store

01:00:34 ◼   ► yes moto one is no longer in the

01:00:36 ◼   ► appstore correct right because there's

01:00:38 ◼   ► no other way to do it they can people

01:00:40 ◼   ► can still read download it you know we

01:00:42 ◼   ► didn't like delete the app but it's not

01:00:44 ◼   ► available for sale where I was

01:00:46 ◼   ► nerve-racking simple oh wait so you can

01:00:49 ◼   ► do that you know you could do that so

01:00:51 ◼   ► when am i right

01:00:52 ◼   ► can anyone i hope i'm right like what do

01:00:54 ◼   ► I look to market immediately yeah I

01:00:55 ◼   ► think I i removed it from all the

01:00:57 ◼   ► territories so as far as i know the app

01:01:00 ◼   ► is somewhere but you can't buy it and

01:01:04 ◼   ► yeah could you guys fix a bug

01:01:07 ◼   ► we have to load actually don't know what

01:01:12 ◼   ► would you get an update i'll try it

01:01:14 ◼   ► okay I want everyone to Helen all things

01:01:16 ◼   ► because i won't otherwise that's like up

01:01:19 ◼   ► real high pressure release this is like

01:01:20 ◼   ► this is the relieving kodaline yeah and

01:01:23 ◼   ► you want to do the right thing for the

01:01:25 ◼   ► customers which is give them a stable

01:01:27 ◼   ► release that they can use forever right

01:01:29 ◼   ► on the other hand they're kind of it's

01:01:31 ◼   ► kind of hard for you guys to get excited

01:01:33 ◼   ► about the people who aren't buying the

01:01:34 ◼   ► upgraded

01:01:36 ◼   ► alright we're not gonna do I mean the

01:01:37 ◼   ► only thing I could possibly see us do is

01:01:40 ◼   ► if there's some kind of major security

01:01:42 ◼   ► problem and Kota won or something then

01:01:45 ◼   ► maybe we consider it but certainly no

01:01:46 ◼   ► features certainly no development

01:01:48 ◼   ► yeah so my favorite feature in in diet

01:01:52 ◼   ► code how many people here have tried

01:01:53 ◼   ► diet anyone traveling oh nice that's

01:01:56 ◼   ► always great at taking tests that's

01:01:58 ◼   ► super cool

01:01:59 ◼   ► my favorite feature far and away is the

01:02:02 ◼   ► loop yeah I don't know if you call it a

01:02:04 ◼   ► loop the super loop the super Lou a

01:02:06 ◼   ► great name

01:02:07 ◼   ► yeah it is so good and it is so much

01:02:11 ◼   ► better than the built-in iOS text set

01:02:14 ◼   ► its selection loop so just to set the

01:02:16 ◼   ► stage what I mean is you know everybody

01:02:18 ◼   ► should know when you're in iOS and you

01:02:20 ◼   ► want to place the insertion point in a

01:02:22 ◼   ► text field you press and hold your

01:02:25 ◼   ► finger and a little loop appears

01:02:26 ◼   ► magnifying above it and then you can see

01:02:29 ◼   ► and precisely place it and you know it's

01:02:32 ◼   ► you know it's like the size of like an

01:02:34 ◼   ► okay yeah thing with your finger here

01:02:36 ◼   ► yeah very hard right yeah in kota or Die

01:02:40 ◼   ► akota it is the full width of the text

01:02:43 ◼   ► editing curled yep and it snaps two

01:02:46 ◼   ► lines it is not just like freeform it it

01:02:50 ◼   ► is a completely understands the idea

01:02:52 ◼   ► that text is composed of lines and

01:02:54 ◼   ► you're looking at one line at a time

01:02:55 ◼   ► when you see the full with loomed up and

01:02:59 ◼   ► there's the the panache of the the next

01:03:02 ◼   ► and previous lines being distorted

01:03:04 ◼   ► operating right that's my favorite

01:03:07 ◼   ► feature to always the thing this is kind

01:03:09 ◼   ► of a classic panic thing because we knew

01:03:11 ◼   ► we wanted to fix the problem of the

01:03:12 ◼   ► insertion point and so we're talking

01:03:14 ◼   ► about full length and then I i did this

01:03:16 ◼   ► like super-quick photoshop mock-up of

01:03:18 ◼   ► what the lens looks like and then sort

01:03:20 ◼   ► of handed over to Dave to implement and

01:03:22 ◼   ► then without saying a word he did all

01:03:25 ◼   ► the opengl stuff just like I never said

01:03:27 ◼   ► it needs to make me I never expected

01:03:29 ◼   ► that but um he just it just was assumed

01:03:32 ◼   ► that of course you're going to magnify

01:03:33 ◼   ► the lines and like warp and distort them

01:03:36 ◼   ► and so that was just as kind of an

01:03:38 ◼   ► awesome moment treasure it after using

01:03:41 ◼   ► it it really I'd never really given

01:03:43 ◼   ► thought to it before but all of us on

01:03:44 ◼   ► much like the best

01:03:46 ◼   ► don't like once you've used the retina

01:03:47 ◼   ► display and then you go back to the old

01:03:49 ◼   ► ones like all that's terrible once i use

01:03:51 ◼   ► the diet kodalu awesome using the

01:03:53 ◼   ► regular loop and any other app on the

01:03:55 ◼   ► iPad feels awful Astros constrain its

01:03:58 ◼   ► ruined i'm glad to hear that i love the

01:04:01 ◼   ► number of emails we get though about I

01:04:03 ◼   ► sure hope Apple steals that what

01:04:05 ◼   ► happened do you really about that seems

01:04:09 ◼   ► kind of mean that i understand i totally

01:04:12 ◼   ► understand but I really like you to come

01:04:14 ◼   ► i really do hope Apple steals yeah like

01:04:17 ◼   ► in mail

01:04:17 ◼   ► yeah I like pull-to-refresh hmm i feel

01:04:21 ◼   ► like that you think they're going to

01:04:22 ◼   ► tweak it a little bit of it

01:04:24 ◼   ► I don't know yeah there's my question

01:04:26 ◼   ► and it's inverse distortions be right

01:04:28 ◼   ► and maybe instead of going to full with

01:04:31 ◼   ► your writing better run click around

01:04:33 ◼   ► record Horner right i think they will

01:04:36 ◼   ► say that the square corners are gone

01:04:38 ◼   ► what will check in the next podcast in

01:04:40 ◼   ► five years you couldn't speak what

01:04:41 ◼   ► happened what else whatever I mean any

01:04:46 ◼   ► other stories about developing an ipad

01:04:50 ◼   ► version of a mac app like I mean it was

01:04:53 ◼   ► it's it's a ton

01:04:55 ◼   ► it's just a lot of work to to think

01:04:57 ◼   ► about like I mean there's not even

01:04:59 ◼   ► really a text you ate like we have to

01:05:01 ◼   ► start starting from square one but we

01:05:03 ◼   ► knew we wanted to write a terminal so we

01:05:05 ◼   ► kind of made prompt and that was sort of

01:05:06 ◼   ► a part of everything you know but I'm it

01:05:09 ◼   ► was a total rethink it was like we knew

01:05:11 ◼   ► what we're going to do the same feature

01:05:13 ◼   ► set we knew this was like again quick

01:05:15 ◼   ► fixes on the go

01:05:16 ◼   ► what do we need to pare it down to and

01:05:18 ◼   ► uh how do we make it awesome i don't

01:05:22 ◼   ► know if you saw the most experimental

01:05:24 ◼   ► thing and I'm still not sure if it was a

01:05:25 ◼   ► great idea but it's been really fun

01:05:27 ◼   ► seeing people's reactions to it is the

01:05:29 ◼   ► method in which you pair your ipad with

01:05:32 ◼   ► your mac we have this thing called air

01:05:33 ◼   ► preview that lets you use your iPad as a

01:05:35 ◼   ► preview window and I haven't talked

01:05:38 ◼   ► about this before we got i became my my

01:05:41 ◼   ► weird obsession was pairing and how I'm

01:05:44 ◼   ► just tired of the pin numbers and can we

01:05:46 ◼   ► do anything cooler than pin numbers and

01:05:48 ◼   ► we tried everything imagine

01:05:50 ◼   ► although we started with knock three

01:05:52 ◼   ► times on the ipad we thought with the

01:05:54 ◼   ► accelerometer or the microphone like you

01:05:56 ◼   ► know somehow you knock three times we

01:05:58 ◼   ► got so close on that but it was like it

01:06:01 ◼   ► would trigger a gesture and all sorts of

01:06:03 ◼   ► trouble would happen and that was

01:06:05 ◼   ► disappointing and we tried this and that

01:06:07 ◼   ► and what we actually ended up doing was

01:06:09 ◼   ► using the camera and so you open air

01:06:12 ◼   ► preview on the mac and this psychedelic

01:06:14 ◼   ► window appears that cycles through

01:06:16 ◼   ► colors and that is synced over Bonjour

01:06:19 ◼   ► with the ipad and you just hold your

01:06:21 ◼   ► iPad up to the screen and it just pairs

01:06:23 ◼   ► right because it's looking for red

01:06:25 ◼   ► yellow green blue whatever i'm not sure

01:06:28 ◼   ► it's a great idea but it was super fun

01:06:30 ◼   ► and some people that there's not really

01:06:33 ◼   ► any feedback which i think is a problem

01:06:35 ◼   ► like you don't really know if it's

01:06:36 ◼   ► working or not as we've had people like

01:06:38 ◼   ► using the wrong camera and like I've

01:06:41 ◼   ► been sitting here for 15 minutes then

01:06:43 ◼   ► what's happening and but then those

01:06:45 ◼   ► emails like what the hell man i am

01:06:49 ◼   ► freaking out right now like a literally

01:06:51 ◼   ► people losing their minds about this

01:06:53 ◼   ► like what kind of sorcery like how did

01:06:56 ◼   ► this like that having no idea how it

01:06:58 ◼   ► works and and that was my dream like

01:07:00 ◼   ► that was my goal like I did it kinda

01:07:02 ◼   ► wanted to freak people out about so in

01:07:05 ◼   ► some ways mission accomplished

01:07:07 ◼   ► I don't know how long it's going to stay

01:07:08 ◼   ► that way halfway through we're like

01:07:09 ◼   ► outweigh the ipad one doesn't have a

01:07:11 ◼   ► camera haha so we implemented the pin

01:07:13 ◼   ► numbers looks like God full circle twice

01:07:18 ◼   ► the work

01:07:19 ◼   ► yeah anyways I really appreciate

01:07:21 ◼   ► everybody tryin yeah sometimes you gotta

01:07:24 ◼   ► try

01:07:25 ◼   ► yeah so the the other app store related

01:07:29 ◼   ► bugaboo that that you guys have

01:07:31 ◼   ► navigated I think very smartly but it's

01:07:34 ◼   ► still up making the best out of a tough

01:07:36 ◼   ► scenario is the fact that I cloud is

01:07:40 ◼   ► only available to apple apps and you

01:07:43 ◼   ► guys are still wisely you know with your

01:07:47 ◼   ► mac software selling it on your own

01:07:50 ◼   ► related to customers from your website

01:07:51 ◼   ► and having the same version in the app

01:07:53 ◼   ► store for people who prefer the app

01:07:55 ◼   ► store right which is very very common

01:07:57 ◼   ► for mac developers but that means you've

01:08:00 ◼   ► got a really cool feature like you know

01:08:02 ◼   ► got this

01:08:03 ◼   ► I cloud syncing so once you setup your

01:08:05 ◼   ► site yeah if you're signed in to iCloud

01:08:08 ◼   ► you not just on another mac now you can

01:08:10 ◼   ► go to an ipad eventually yeah it's not

01:08:12 ◼   ► quite there yet but and actually bailed

01:08:14 ◼   ► out at the last second we had iCloud

01:08:16 ◼   ► totally working in diet kota but it was

01:08:18 ◼   ► not I cloud has been a challenge for us

01:08:21 ◼   ► but um the that's been tough on some

01:08:24 ◼   ► customers and some customers don't

01:08:26 ◼   ► realize that when they want to switch

01:08:27 ◼   ► versions or they wanna uh and also now

01:08:30 ◼   ► we've had the inverse because I cloud

01:08:32 ◼   ► has been a little unreliable on the mac

01:08:34 ◼   ► some people kind of bummed out that

01:08:35 ◼   ► their sights on how to the cloud and

01:08:37 ◼   ► that the app is a little weird sometimes

01:08:39 ◼   ► and you know it's been it's been a real

01:08:41 ◼   ► challenge I think we were we should have

01:08:43 ◼   ► probably waited Intel mountain lion to

01:08:45 ◼   ► support iCloud I think they're still

01:08:47 ◼   ► working out some kinks and uh as if

01:08:49 ◼   ► anybody's considering supporting iCloud

01:08:51 ◼   ► maybe wait until all mountain lion

01:08:53 ◼   ► that's my advice but yeah that's that

01:08:55 ◼   ► all we could do was say get it from the

01:08:57 ◼   ► mac app store and you get iCloud or get

01:09:00 ◼   ► it from us and you don't do you have a

01:09:03 ◼   ► strong preference like if somebody came

01:09:05 ◼   ► up to you and said I'm going to buy coda

01:09:07 ◼   ► right now and tell me which way to buy I

01:09:10 ◼   ► want to do it the way that makes you

01:09:11 ◼   ► happier i literally have a fully neutral

01:09:14 ◼   ► answer because I don't know that I want

01:09:16 ◼   ► to load that up and I because I

01:09:17 ◼   ► basically say it's totally up to you if

01:09:20 ◼   ► you buy it in the mac app store I my

01:09:21 ◼   ► software on the mac app store

01:09:23 ◼   ► I like having all my apps in one place i

01:09:24 ◼   ► like the updating it's very convenient

01:09:26 ◼   ► if you buy from us we get more money and

01:09:30 ◼   ► you'll get updates faster which is a

01:09:31 ◼   ► huge issue for some people like right

01:09:34 ◼   ► now go to a one exists for direct users

01:09:36 ◼   ► Apple hasn't even started reviewing it

01:09:38 ◼   ► yet and this is really making people

01:09:41 ◼   ► angry so now we have people that want to

01:09:42 ◼   ► switch versions in the other direction

01:09:44 ◼   ► it's it's kind of a disaster but I'm i

01:09:46 ◼   ► have a fully neutral answer its total I

01:09:48 ◼   ► say it's up to you and people like

01:09:50 ◼   ► thanks for nothing lykia yeah it is that

01:09:54 ◼   ► it is your honest opinion I it is my

01:09:56 ◼   ► honest if I mean that you wouldn't be

01:09:57 ◼   ► selling the stuff in the mac app store

01:09:59 ◼   ► if you didn't want

01:10:00 ◼   ► because i do I like the mac app store

01:10:01 ◼   ► right but at the same time it's not

01:10:03 ◼   ► perfect so I feel like providing both is

01:10:06 ◼   ► the only fair way to approach it but I'm

01:10:09 ◼   ► totally neutral

01:10:10 ◼   ► what are you your mac app store man i

01:10:14 ◼   ► I'm all over the place yeah because I do

01:10:17 ◼   ► it because I feel like I i love the

01:10:21 ◼   ► convenience in the single source for

01:10:22 ◼   ► updates

01:10:23 ◼   ► yeah and i love the especially now that

01:10:27 ◼   ► I get stuff like a renewed computer and

01:10:29 ◼   ► yeah like I get over his uniform apple i

01:10:31 ◼   ► can go to the App Store and just go I

01:10:33 ◼   ► need that I need that I need that hemp i

01:10:35 ◼   ► but but then I get frustrated when I

01:10:39 ◼   ► know like I know the development and I

01:10:41 ◼   ► know they've already fixed the bug you

01:10:42 ◼   ► but I don't have it because i don't have

01:10:44 ◼   ► the mac app store version and have to

01:10:45 ◼   ► wait

01:10:46 ◼   ► it's also really surprising how few

01:10:47 ◼   ► users understand that process and how

01:10:50 ◼   ► few users understand that we have no

01:10:51 ◼   ► control over the app review process like

01:10:53 ◼   ► write everyday on twitter it's like what

01:10:55 ◼   ► windows apple releasing to a one I have

01:10:58 ◼   ► literally no idea right thank the

01:11:00 ◼   ► reviewers are working in the moscone

01:11:01 ◼   ► right now you know it'll never be a

01:11:04 ◼   ► matter of so I don't know

01:11:05 ◼   ► yeah are there any app store reviewers

01:11:07 ◼   ► here in the audience haha that would be

01:11:10 ◼   ► the stupidest hand-raised yeah in the

01:11:14 ◼   ► history of Henry's an incredibly bad

01:11:16 ◼   ► idea i actually asked our Apple contact

01:11:18 ◼   ► after we shipped I'm like it is there

01:11:20 ◼   ► any way i can send flowers to the

01:11:22 ◼   ► reviewer because they worked so hard her

01:11:24 ◼   ► like it is anybody was really nervous

01:11:26 ◼   ► right haha they wouldn't tell me they

01:11:29 ◼   ► were just like will pass along the

01:11:31 ◼   ► sentiment it's not like here here's a

01:11:33 ◼   ► feature that's the flip side so you know

01:11:35 ◼   ► Gotye cloud syncing which is only in

01:11:37 ◼   ► your App Store but now Mac abs in the

01:11:40 ◼   ► appstore have to be sandbach Oh sandbox

01:11:44 ◼   ► her and we could do a whole show about

01:11:45 ◼   ► salmon one particular feature that

01:11:48 ◼   ► matters for text editors is

01:11:50 ◼   ► authenticated saves your if you want to

01:11:52 ◼   ► save the aisle on your computer

01:11:54 ◼   ► yep on your computer now

01:11:56 ◼   ► remote on your computer but it requires

01:11:58 ◼   ► an administrator password yeah

01:12:00 ◼   ► in the old days you would just do a

01:12:02 ◼   ► thing and in our box have come up and

01:12:04 ◼   ► you would type your admin password and

01:12:06 ◼   ► it would be saved and now you can't do

01:12:08 ◼   ► it

01:12:09 ◼   ► yep so you've got a feature that the app

01:12:12 ◼   ► support and it's like you kind of feel

01:12:14 ◼   ► like you've gotta warn people before

01:12:16 ◼   ► they buy the app store and we're going

01:12:18 ◼   ► to get more and more complicated the

01:12:19 ◼   ► warnings right i mean there's gonna be

01:12:21 ◼   ► this is only the tip of the iceberg so

01:12:22 ◼   ► yeah and so like the bottom line is that

01:12:25 ◼   ► there really is no ideal verdict of the

01:12:28 ◼   ► app because if you buy the one from

01:12:30 ◼   ► panic com you can do authenticated saves

01:12:32 ◼   ► and maybe two other stuff that the

01:12:34 ◼   ► sandboxing you don't you don't have my

01:12:35 ◼   ► cloud and you know right yeah that it's

01:12:38 ◼   ► an interesting time it's a very

01:12:40 ◼   ► interesting interesting time

01:12:41 ◼   ► yeah well that's about it for me awesome

01:12:44 ◼   ► i am so glad you're here

01:12:46 ◼   ► I want to I want to do some thanks first

01:12:48 ◼   ► I want to thank media temple once again

01:12:50 ◼   ► yes

01:12:56 ◼   ► we literally would not be here if they

01:13:00 ◼   ► will if they hadn't generously sponsored

01:13:02 ◼   ► this show so go to their website sign up

01:13:05 ◼   ► with groover you save twenty five

01:13:07 ◼   ► percent on anything you buy from any

01:13:09 ◼   ► kind of service and you're entered to

01:13:11 ◼   ► win not just a macbook pro the retina

01:13:14 ◼   ► macbook brand which it's amazing

01:13:16 ◼   ► unbelievable thank you so much i want to

01:13:19 ◼   ► thank field notes field notes my friends

01:13:21 ◼   ► include all there's a table full of

01:13:23 ◼   ► field notes over there i'm using one

01:13:24 ◼   ► right now i have run this entire so from

01:13:26 ◼   ► there the finest notebooks in the world

01:13:28 ◼   ► I they are free for everybody out there

01:13:31 ◼   ► any left and they are free for anybody

01:13:34 ◼   ► that's what they're there for you can

01:13:35 ◼   ► just start throwing them at people i

01:13:37 ◼   ► don't know but we take them they're the

01:13:40 ◼   ► best notebooks in the world thank you to

01:13:41 ◼   ► field notes i want to thank mule radio

01:13:45 ◼   ► syndicate

01:13:51 ◼   ► absolutely just as important as media

01:13:55 ◼   ► temple sponsorship there is absolutely

01:13:56 ◼   ► no way that I would have gotten this

01:13:58 ◼   ► thing together if it wasn't that I was

01:13:59 ◼   ► working with mule and I gym ray Mike

01:14:03 ◼   ► Montero Katie Gilliam and especially our

01:14:07 ◼   ► sound guy who used to be right there but

01:14:09 ◼   ► he's had wandered away

01:14:11 ◼   ► yeah the Caleb sexton back there with

01:14:13 ◼   ► the he's got a very handsome beard haha

01:14:16 ◼   ► but Caleb does the audio he does it on

01:14:19 ◼   ► the weekly show to the regular ones and

01:14:21 ◼   ► and and if you have any audio complaints

01:14:24 ◼   ► i guarantee you it is either my fault or

01:14:27 ◼   ► more likely John mulches fault haha ah

01:14:30 ◼   ► and he takes r absolute crap audio and

01:14:35 ◼   ► makes it sound so much better working on

01:14:37 ◼   ► it but having everything that's good

01:14:38 ◼   ► about the sound of the show is all

01:14:40 ◼   ► Caleb and I thank him for that I want to

01:14:42 ◼   ► thank black pixel black pixel our

01:14:44 ◼   ► friends at black pixel I they've done

01:14:51 ◼   ► the mule radio iphone app that lets you

01:14:53 ◼   ► listen to all the mule radio shows all

01:14:55 ◼   ► the podcast it's a free app the shows

01:14:58 ◼   ► are free and it's a beautiful app it is

01:15:00 ◼   ► just great

01:15:01 ◼   ► if you don't already have it on your

01:15:03 ◼   ► iphone shame on you you should get it

01:15:04 ◼   ► right now it's a great app so thanks to

01:15:08 ◼   ► black pixel I want to thank Jesse char

01:15:11 ◼   ► yeah specific home from Pacific helm

01:15:16 ◼   ► dot-com specific helm is a iOS small iOS

01:15:22 ◼   ► developer shop it if your problem is you

01:15:25 ◼   ► have an idea for an app you're

01:15:26 ◼   ► developing an app but you what you want

01:15:27 ◼   ► is like a killer Apple flash panic style

01:15:32 ◼   ► yeah hyper attention to details are some

01:15:34 ◼   ► guys going to sweat over like a pixels

01:15:36 ◼   ► for three days the Pacific helm is a

01:15:38 ◼   ► type of counseling from you want to talk

01:15:40 ◼   ► to ya but she organized Jesse organized

01:15:43 ◼   ► this event awesome and

01:15:45 ◼   ► again it would not have happened

01:15:47 ◼   ► otherwise cable my thanks to you for

01:15:51 ◼   ► joining me for having me panic com thank

01:15:53 ◼   ► you thank you so much thank you and now

01:16:01 ◼   ► I've listened to the talk show and then

01:16:03 ◼   ► last of all I want to thank all of you

01:16:04 ◼   ► everybody was here think I'm so much it

01:16:07 ◼   ► is absolutely a thrill to do this in

01:16:10 ◼   ► front of you

01:16:10 ◼   ► everybody out there who listens to the

01:16:12 ◼   ► show thank you so much i can't thank all

01:16:15 ◼   ► of you enough for being here

01:16:16 ◼   ► I had a lot of fun i hope you didn't do

01:16:18 ◼   ► it was awesome thank you for listening

01:16:23 ◼   ► [Applause]