The Talk Show

00:00:00 ◼   ► it started in kindergarten there was a

00:00:02 ◼   ► loud speaker this was like the second

00:00:04 ◼   ► day of kindergarten and they said Daniel

00:00:07 ◼   ► Frommer come to the whatever the office

00:00:10 ◼   ► your parents are here to pick you up and

00:00:12 ◼   ► i had had no idea who they were talking

00:00:15 ◼   ► to so you didn't go ahead guys

00:00:17 ◼   ► I waited for like half an hour and I was

00:00:19 ◼   ► crying and I like what's going on here

00:00:21 ◼   ► and finally my mom shut up in the

00:00:23 ◼   ► classrooms like we're waiting here this

00:00:25 ◼   ► whole time I've never had a reason to

00:00:27 ◼   ► pronounce your surname before though I

00:00:29 ◼   ► did not know that it was from her and

00:00:31 ◼   ► not from her because you get fr om em ER

00:00:35 ◼   ► and I kind of roll with it I'm it

00:00:37 ◼   ► doesn't really matter that much

00:00:39 ◼   ► I think that it you know i have from

00:00:41 ◼   ► dome has been my online identity since

00:00:43 ◼   ► like 1995 that makes times more sense to

00:00:46 ◼   ► me now though

00:00:47 ◼   ► yeah as of today the fact that you're

00:00:49 ◼   ► you're a handle like on Twitter etc is

00:00:51 ◼   ► from dome makes ten times more sense to

00:00:54 ◼   ► me never really got it before always

00:00:56 ◼   ► thought you were a little maybe a little

00:00:57 ◼   ► kooky or something huh you know what I

00:00:59 ◼   ► do get I do get a significant amount

00:01:01 ◼   ► especially like a I got a restaurant or

00:01:04 ◼   ► something like that I do get rubber

00:01:06 ◼   ► which never add see now that doesn't

00:01:08 ◼   ► make any sense to me because I've only

00:01:10 ◼   ► got one be and the rules of pronunciate

00:01:13 ◼   ► seems very clear to me that you should

00:01:14 ◼   ► default to group her that would make

00:01:17 ◼   ► sense but maybe I don't know fairly

00:01:20 ◼   ► common outs with an ax handle but it you

00:01:23 ◼   ► know I do sympathize that i see i see

00:01:25 ◼   ► that the confusion anyway I'm here with

00:01:27 ◼   ► dan from you you've had a busy year when

00:01:32 ◼   ► did you leave

00:01:33 ◼   ► Business Insider that was last June so

00:01:37 ◼   ► it's about a year as a buzz been hearing

00:01:39 ◼   ► about and that is where i first got to

00:01:43 ◼   ► know your work on the Apple beat more or

00:01:46 ◼   ► less that alley insider I think you

00:01:49 ◼   ► linked to me like the first month that

00:01:50 ◼   ► we started the site and I think you've

00:01:54 ◼   ► ridiculed something rolling out an and

00:01:56 ◼   ► you know right to it i forgot found the

00:01:59 ◼   ► link not so long ago and I was like that

00:02:00 ◼   ► he was actually right but it didn't

00:02:03 ◼   ► matter is cool and that's kind of when i

00:02:05 ◼   ► started reading during fireball choose

00:02:06 ◼   ► 2007 when we started it was then silicon

00:02:10 ◼   ► alley insider it was supposed to be a

00:02:12 ◼   ► blog

00:02:13 ◼   ► about the new york tech scene and then

00:02:15 ◼   ► about three days in we realize that most

00:02:19 ◼   ► of our traffic was coming from outside

00:02:20 ◼   ► of New York and a lot of our best work

00:02:22 ◼   ► was about Google and Apple and Microsoft

00:02:24 ◼   ► and the big tech companies so we're kind

00:02:27 ◼   ► of stuck with the with the weird name

00:02:29 ◼   ► for a long time but then they grew the

00:02:31 ◼   ► site into kind of well now it as you

00:02:33 ◼   ► know it's like kind of huffing and post

00:02:36 ◼   ► of all business stuff but an alumna kind

00:02:40 ◼   ► of all over the place yeah it's a good

00:02:42 ◼   ► idea though because i do think and I

00:02:44 ◼   ► notice you know working out of

00:02:46 ◼   ► Philadelphia that for the most part it

00:02:47 ◼   ► doesn't matter where you're working and

00:02:49 ◼   ► in some ways it's good to be removed

00:02:52 ◼   ► from anything and you can't find it

00:02:55 ◼   ► easier to concentrate i don't have

00:02:56 ◼   ► face-to-face meetings with people and

00:02:58 ◼   ► stuff like that but in other ways it is

00:03:00 ◼   ► good to be physically close to sources

00:03:03 ◼   ► yeah I I i personally struggle a little

00:03:06 ◼   ► with the office environment my first job

00:03:08 ◼   ► was at forbes and high and I quickly got

00:03:11 ◼   ► distracted and was basically spending

00:03:13 ◼   ► like two-thirds of the day just goofing

00:03:15 ◼   ► around talking to people so it's nice to

00:03:17 ◼   ► to kind of be removed sometimes like I

00:03:21 ◼   ► I'd the first like three or four months

00:03:22 ◼   ► i was doing splatter i was getting so

00:03:24 ◼   ► much work done because I was by myself

00:03:26 ◼   ► and know what's bothering me but the

00:03:28 ◼   ► same time it's also cool to you know go

00:03:30 ◼   ► out at night time and last night I went

00:03:32 ◼   ► to dinner with you know of a VC and nine

00:03:34 ◼   ► entrepreneur startup type people it was

00:03:38 ◼   ► awesome it was like wow these people are

00:03:40 ◼   ► on the same Romans kind of cool being

00:03:41 ◼   ► here with them so I know how much you

00:03:43 ◼   ► want to talk about what I'm doing but I

00:03:45 ◼   ► joined readwriteweb late last year as a

00:03:48 ◼   ► contributor and one of the things I'm

00:03:50 ◼   ► doing there is looking at technology

00:03:53 ◼   ► beyond just the typical tech industry

00:03:56 ◼   ► how it applies to governments and you

00:04:01 ◼   ► know civilization and the future is as

00:04:03 ◼   ► kind of a as a whole and so the story

00:04:05 ◼   ► i'm actually working on right now is

00:04:07 ◼   ► about the the data center industry and

00:04:10 ◼   ► Iceland how they're basically you know

00:04:14 ◼   ► Iceland totally screwed its economy a

00:04:15 ◼   ► couple years ago and I and they have all

00:04:18 ◼   ► this renewable green power that's super

00:04:21 ◼   ► cheap and what are they going to do with

00:04:23 ◼   ► it well they have these aluminum

00:04:24 ◼   ► smelting plants which are not very nice

00:04:26 ◼   ► and now there

00:04:27 ◼   ► trying to rebuild themselves partially

00:04:30 ◼   ► with data center so it was cool I got to

00:04:32 ◼   ► go to Iceland for a week for work and

00:04:34 ◼   ► and go underneath the waterfall in a

00:04:36 ◼   ► hydroelectric power plant and tore this

00:04:39 ◼   ► brand new data center so that that story

00:04:42 ◼   ► should be coming out next week and that

00:04:45 ◼   ► s some of the cool stuff that I've got

00:04:46 ◼   ► to do lately which is very fortunate to

00:04:48 ◼   ► my song I said forget the name of it i

00:04:50 ◼   ► saw a documentary i almost started I got

00:04:53 ◼   ► it through itunes on the iceland iceland

00:04:56 ◼   ► economy and how they were kind of ground

00:04:59 ◼   ► zero for the whole 2008 worldwide

00:05:04 ◼   ► meltdown that that it was the epitome of

00:05:06 ◼   ► everything that would that was wrong

00:05:08 ◼   ► before 2008 and the fact that Iceland is

00:05:11 ◼   ► so small

00:05:13 ◼   ► exactly that it's like the population is

00:05:16 ◼   ► is something like the size of st. Louis

00:05:18 ◼   ► but it's a whole country they have like

00:05:20 ◼   ► you know a president and a government

00:05:22 ◼   ► and all this stuff and so a little you

00:05:25 ◼   ► know they're they're playing way outside

00:05:26 ◼   ► of their league there's actually a great

00:05:27 ◼   ► book by michael lewis the guy who did

00:05:29 ◼   ► Moneyball and the big short his book is

00:05:34 ◼   ► called boomerang and the first chapter

00:05:36 ◼   ► is just about how ridiculously

00:05:38 ◼   ► auto-control the Icelandic banking

00:05:41 ◼   ► business God and that's you know pretty

00:05:43 ◼   ► much what shattered their economy so it

00:05:45 ◼   ► was cool going there

00:05:46 ◼   ► it's kind of a weird place you know it's

00:05:49 ◼   ► like light 24 hours a day during the

00:05:51 ◼   ► summer so I'm standing there you know 2

00:05:54 ◼   ► a.m. on friday night a little uh you

00:05:57 ◼   ► know have a little fun and the eating my

00:05:59 ◼   ► kebab sandwich and his son is outside

00:06:01 ◼   ► with mind-blowing 2 a.m. and the and

00:06:04 ◼   ► yeah I don't know man talk about jet lag

00:06:07 ◼   ► now is it was weird but I I mean

00:06:09 ◼   ► although the funny thing is though the

00:06:10 ◼   ► trip from New York is actually the same

00:06:12 ◼   ► length as basically flying to San

00:06:14 ◼   ► Francisco so it's not even that this is

00:06:18 ◼   ► kind of a lame overnight flight was like

00:06:20 ◼   ► I got there my brain still thought it

00:06:21 ◼   ► was like two in the morning or something

00:06:23 ◼   ► so I isn't and is out i'm going down to

00:06:29 ◼   ► like this is like second grade writing a

00:06:32 ◼   ► report level of knowledge of Iceland but

00:06:35 ◼   ► is it true i seem to recall that site

00:06:38 ◼   ► from grade school that

00:06:39 ◼   ► Iceland is the beautiful one and

00:06:42 ◼   ► Greenland is the one that's desolate and

00:06:44 ◼   ► icy and that like the Vikings gave him

00:06:47 ◼   ► the opposite name so that anybody who

00:06:49 ◼   ► wanted to invade would go to the wrong

00:06:50 ◼   ► one and what a cool name for a country

00:06:53 ◼   ► iceland and but they're a little

00:06:56 ◼   ► defensive about it because it's it hurts

00:07:00 ◼   ► them in the sense that people think it's

00:07:01 ◼   ► inhospitable there and I see and and so

00:07:05 ◼   ► there are like there-there almost a

00:07:07 ◼   ► little defensive like no no it's not i

00:07:08 ◼   ► see here it's nice right did they should

00:07:10 ◼   ► roll with it though because it's a

00:07:11 ◼   ► badass name for a country it is they

00:07:13 ◼   ► should i would like to see that and fire

00:07:17 ◼   ► fire land is still available

00:07:19 ◼   ► no josh josh allen has that is long and

00:07:22 ◼   ► that is his his website but is josh

00:07:26 ◼   ► allen what he should do is he should he

00:07:28 ◼   ► should get one of the United do one of

00:07:30 ◼   ► those things we get like an oil rig in

00:07:31 ◼   ► the middle of the ocean and make that a

00:07:33 ◼   ► country or flirt talk to Larry Ellison

00:07:36 ◼   ► do a joint venture yeah yeah exactly get

00:07:38 ◼   ► Larry Ellis did to do that he would be I

00:07:40 ◼   ► think he would be up for that

00:07:41 ◼   ► I don't know if you watch the video of

00:07:43 ◼   ► him at the All Things D conference but

00:07:45 ◼   ► he is hilarious i had not I did not

00:07:47 ◼   ► expect that at all I mean I expected

00:07:49 ◼   ► I know he's like he's friends with Steve

00:07:51 ◼   ► Jobs kind of a mean guy but he was

00:07:54 ◼   ► hilarious he was just talkin trash on

00:07:56 ◼   ► everyone and in a really funny ways it

00:07:58 ◼   ► was pretty awesome

00:07:59 ◼   ► yeah and i'm with you because I mean

00:08:01 ◼   ► oracle is just I know exactly what they

00:08:05 ◼   ► do I don't know exactly what they doing

00:08:06 ◼   ► that in the 10,000 foot perspective I

00:08:08 ◼   ► know what Oracle does they make

00:08:09 ◼   ► databases and enterprise software but

00:08:13 ◼   ► add just had never had any interest in

00:08:15 ◼   ► it so i don't really follow them that

00:08:16 ◼   ► well and I know that he's got a

00:08:18 ◼   ► reputation for for you know being a

00:08:20 ◼   ► personality and that he's you know a bit

00:08:22 ◼   ► of womanizer eat

00:08:24 ◼   ► I know he's into the yachting the yacht

00:08:26 ◼   ► racing and stuff like that you know this

00:08:28 ◼   ► this is a guy who with a couple of

00:08:29 ◼   ► billion dollars knows what to do with a

00:08:31 ◼   ► couple of billion dollars you can ok I I

00:08:33 ◼   ► knew all that and I didn't know that

00:08:35 ◼   ► he's apparently you know was one of

00:08:38 ◼   ► Steve Jobs if not best friend one of his

00:08:40 ◼   ► very closest friends but we're seeing

00:08:43 ◼   ► that video you can see why that that's a

00:08:46 ◼   ► guy who could keep Steve Jobs engaged

00:08:49 ◼   ► another reason why I can see is that he

00:08:51 ◼   ► when he was talking about his products

00:08:53 ◼   ► he knew them front to back in the way

00:08:55 ◼   ► that Steve Jobs also did that most tech

00:08:57 ◼   ► execs just have no idea like what it was

00:09:00 ◼   ► that video you shared a while ago i

00:09:02 ◼   ► think was a gill Emilio talking about

00:09:05 ◼   ► some of the old apple stuff and just you

00:09:07 ◼   ► know clearly someone gave him some

00:09:09 ◼   ► talking points and maybe a deck or

00:09:11 ◼   ► something and he was kind of trying to

00:09:14 ◼   ► say stuff you know words basically where

00:09:16 ◼   ► is Larry was talking about these

00:09:18 ◼   ► products like he like like he designed

00:09:20 ◼   ► them you know like he was still coding

00:09:21 ◼   ► them or something and and he knew he

00:09:24 ◼   ► knows you could see the he knows how

00:09:26 ◼   ► oracle stuff can beat the competition

00:09:28 ◼   ► and how how to spin it in a way that it

00:09:31 ◼   ► makes it seem like you're an idiot if

00:09:33 ◼   ► you're going with anything but the

00:09:34 ◼   ► Oracle solution i I'm interested in

00:09:37 ◼   ► seeing how they you know obviously that

00:09:39 ◼   ► the enterprise is their big thing up I'm

00:09:41 ◼   ► interested in seeing like that's one of

00:09:42 ◼   ► those companies that has the resources

00:09:44 ◼   ► and the ambition and I thought cisco

00:09:46 ◼   ► might be like this to that they would

00:09:48 ◼   ► eventually try to do something more

00:09:50 ◼   ► consumer you know with either with

00:09:54 ◼   ► tablets or phones or something like that

00:09:56 ◼   ► we have you know Cisco tried with the

00:09:58 ◼   ► flipping and totally screw that I God

00:10:00 ◼   ► was not like the worst i was like

00:10:01 ◼   ► somebody should do a follow-up on that

00:10:04 ◼   ► because at the time

00:10:07 ◼   ► actually I thought that they may be

00:10:08 ◼   ► bought them a little bit too late that

00:10:10 ◼   ► it seemed like maybe flips moment like

00:10:13 ◼   ► their opportunity had passed but you do

00:10:18 ◼   ► you also think the ipods opportunity has

00:10:20 ◼   ► passed right there still price selling

00:10:21 ◼   ► more ipods then than any other credits

00:10:24 ◼   ► selling tablets right now or something

00:10:26 ◼   ► like that right so you know i love the

00:10:29 ◼   ► same thing was just going and the flip

00:10:31 ◼   ► for it where I thought maybe what they

00:10:33 ◼   ► were i thought what they would do is

00:10:34 ◼   ► start with the flip and turn it into a

00:10:35 ◼   ► phone and if or if not an actual cell

00:10:38 ◼   ► phone at least internet-enabled because

00:10:41 ◼   ► then what it that's what Cisco does

00:10:43 ◼   ► right so I that's what I thought I just

00:10:45 ◼   ► thought I mean whether it'll be an

00:10:47 ◼   ► actual telephone or not I don't know but

00:10:49 ◼   ► it's got at least have networking and

00:10:51 ◼   ► hopefully like 3g networking so you can

00:10:53 ◼   ► like upload stuff from anywhere right

00:10:55 ◼   ► and and like almost like maybe like you

00:10:58 ◼   ► know in broad terms turn these flip

00:11:01 ◼   ► video cameras into the video equivalent

00:11:03 ◼   ► of

00:11:04 ◼   ► instagram right out-of-the-box soon as

00:11:06 ◼   ► you open it up you can get videos from

00:11:08 ◼   ► others and watch them on the thing and

00:11:10 ◼   ► as soon as you take videos you can share

00:11:12 ◼   ► them you know something like that and

00:11:13 ◼   ► instead I don't know what the hell they

00:11:14 ◼   ► did and that's the thing we keep coming

00:11:16 ◼   ► back to which is that that the hardware

00:11:18 ◼   ► companies are really struggle with

00:11:20 ◼   ► software and that's where Apple I think

00:11:23 ◼   ► and you know some of the companies like

00:11:24 ◼   ► Instagram are you are really fortunate

00:11:27 ◼   ► is that they don't suck itself where

00:11:29 ◼   ► they're really awesome at it i mean if

00:11:30 ◼   ► you look at cisco yeah the way I used to

00:11:33 ◼   ► look so covering cisco is one of my

00:11:35 ◼   ► beats at forbes like long ago my first

00:11:37 ◼   ► tech writing job and you know they they

00:11:39 ◼   ► would do like an acquisition every two

00:11:41 ◼   ► weeks and it was random stuff was like

00:11:43 ◼   ► security cameras and all kinds of crazy

00:11:45 ◼   ► stuff and the justification for all this

00:11:48 ◼   ► was well Cisco's you know core business

00:11:51 ◼   ► is still selling routers and switches so

00:11:53 ◼   ► anytime they can create more web you no

00:11:55 ◼   ► more internet traffic more demand for

00:11:57 ◼   ► bandwidth cisco wins same way you know

00:12:00 ◼   ► any time Apple can use itunes to sell

00:12:02 ◼   ► more ipods and iphones and ipads Apple

00:12:05 ◼   ► wins so that's why you know with flip

00:12:07 ◼   ► I'm like oh this is you know exactly

00:12:09 ◼   ► what you just said this is creates more

00:12:11 ◼   ► video traffic you know you'll need a

00:12:13 ◼   ► better linksys router at home and your

00:12:16 ◼   ► isp will need to spend 40 billion

00:12:18 ◼   ► dollars on more cisco switches and stuff

00:12:20 ◼   ► like that but then the software comes

00:12:23 ◼   ► into it and that's where they just got

00:12:24 ◼   ► host that mean you know that the fact

00:12:26 ◼   ► that that camera camcorder is an app on

00:12:30 ◼   ► an iphone now completely you know beyond

00:12:34 ◼   ► the fact that it makes the the flip

00:12:36 ◼   ► camera itself useless that the cisco

00:12:39 ◼   ► can't build really cool software to put

00:12:41 ◼   ► on the flip either summit and it didn't

00:12:44 ◼   ► take long and i forget which iphone it

00:12:46 ◼   ► was but it wasn't the first one or two

00:12:48 ◼   ► me the first one didn't even shoot video

00:12:49 ◼   ► i write some having a stroke no no it

00:12:52 ◼   ► was a 3gs was the the one that started

00:12:53 ◼   ► with the video right and that's when I

00:12:55 ◼   ► kind of started

00:12:56 ◼   ► although wasn't that good and it was an

00:12:58 ◼   ► HD yet and right next one I guess the

00:13:01 ◼   ► iphone four shots HD video and that's

00:13:04 ◼   ► where it got close and then you could do

00:13:06 ◼   ► like a comparison between the iphone

00:13:08 ◼   ► fours video and

00:13:10 ◼   ► then top-of-the-line flip HD video and

00:13:13 ◼   ► flip one I remember had better color

00:13:15 ◼   ► especially outside

00:13:17 ◼   ► I mean most people would agree it had

00:13:18 ◼   ► better color looked a little bit less

00:13:21 ◼   ► camera phony but it was really small

00:13:25 ◼   ► I mean like in the grand scheme of video

00:13:27 ◼   ► quality you it was close it was close

00:13:30 ◼   ► enough that they were clearly in the

00:13:32 ◼   ► same ballpark and just being in the same

00:13:34 ◼   ► ballpark it's like why in the world

00:13:35 ◼   ► would you carry this thing that's an

00:13:37 ◼   ► inch thick with you already got your

00:13:38 ◼   ► phone with you the other thing i really

00:13:40 ◼   ► like is that it automatically rotated

00:13:43 ◼   ► the video for you so it's it was true

00:13:46 ◼   ► widescreen and not what what I call tall

00:13:49 ◼   ► screen video which is just kind of it

00:13:52 ◼   ► looks fine when you're watching it back

00:13:53 ◼   ► on an iphone but the minute it goes on

00:13:55 ◼   ► youtube or something

00:13:56 ◼   ► yeah no totally always absurd but it too

00:13:59 ◼   ► much it's a nicer way to hold the hold

00:14:01 ◼   ► the device totally exactly yeah yeah

00:14:03 ◼   ► like I do kind of secretly wish that

00:14:05 ◼   ► that apple will figure out a way to to

00:14:07 ◼   ► let you shoot widescreen video while

00:14:10 ◼   ► holding the phone up and down

00:14:12 ◼   ► I thought about that the other day I

00:14:15 ◼   ► don't know if they would do that seems

00:14:16 ◼   ► like one of those things were like no

00:14:18 ◼   ► turn the phone

00:14:20 ◼   ► I don't know yeah well I see it both

00:14:22 ◼   ► ways because on the other hand it really

00:14:24 ◼   ► makes intuitive sense that however

00:14:26 ◼   ► you're holding the phone is exactly how

00:14:28 ◼   ► you're shooting the video right now

00:14:29 ◼   ► they're going to switch it for still

00:14:30 ◼   ► pictures now because still fixtures a

00:14:32 ◼   ► lot of them we do one in portrait format

00:14:34 ◼   ► point so I want to talk to you about

00:14:37 ◼   ► this twitter stuff because absolutely i

00:14:39 ◼   ► think it's the biggest that well then

00:14:41 ◼   ► and this is something that you wrote at

00:14:43 ◼   ► you wrote this one it's flat F right

00:14:45 ◼   ► that's right i mean i just want to

00:14:46 ◼   ► mention this this is another thing that

00:14:48 ◼   ► so we do left you started splat f right

00:14:51 ◼   ► when you left alley insider Business

00:14:55 ◼   ► Insider whatever the hell do they call

00:14:56 ◼   ► it right or did you have a beforehand so

00:15:00 ◼   ► i kind of got into tech writing by

00:15:02 ◼   ► accident I i originally wanted to be a

00:15:04 ◼   ► radio and TV reporter and I like I had a

00:15:07 ◼   ► college radio show called Froemming at

00:15:09 ◼   ► the mouth from like 332 5am that's

00:15:11 ◼   ► pretty sweet and then I had a great

00:15:13 ◼   ► internship at NPR station in Chicago

00:15:16 ◼   ► where I was interviewing like mayor

00:15:18 ◼   ► daley and Barack Obama and rod

00:15:21 ◼   ► Blagojevich anneliese political people

00:15:22 ◼   ► in delhi

00:15:23 ◼   ► yeah that was like my first it was

00:15:26 ◼   ► through my school also is kind of an

00:15:27 ◼   ► internship but then I continue doing it

00:15:29 ◼   ► during the summer so that was that was

00:15:30 ◼   ► really fun and but I I needed to get out

00:15:34 ◼   ► of Chicago I'm i grew up there and I

00:15:36 ◼   ► went to college there as time to get out

00:15:37 ◼   ► so i moved to new york and i applied to

00:15:40 ◼   ► basically every job that existed i

00:15:42 ◼   ► applied to work at frommer's travel and

00:15:43 ◼   ► they thought it was a joke but i think

00:15:47 ◼   ► the first the first job interview I had

00:15:48 ◼   ► in New York was at the wall street

00:15:49 ◼   ► journal for a job that was basically

00:15:51 ◼   ► copying and pasting stuff from the print

00:15:54 ◼   ► CMS into the web CMS and i didn't i

00:15:58 ◼   ► didn't work there i ended up getting a

00:15:59 ◼   ► job at forbes writing about text so

00:16:01 ◼   ► that's that's how i got into it but I

00:16:02 ◼   ► always wanted to kind of start my own

00:16:05 ◼   ► thing and do my own thing

00:16:06 ◼   ► uh my you know the story I've told a

00:16:09 ◼   ► couple times with my dad was in the

00:16:11 ◼   ► advertising industry in chicago and i

00:16:13 ◼   ► was growing up he said he left his big

00:16:15 ◼   ► firm to start his own agency and I

00:16:17 ◼   ► thought that was really cool you know

00:16:19 ◼   ► working for yourself small shop a few

00:16:21 ◼   ► people get get to go on a three-week

00:16:24 ◼   ► road trip around France if you want to

00:16:26 ◼   ► in the summer that kind of stuff so my

00:16:28 ◼   ► goal was always to to do something on my

00:16:30 ◼   ► own and the last year or so it's a tally

00:16:33 ◼   ► Business Insider I started to think

00:16:36 ◼   ► about you know how I could kind of plot

00:16:39 ◼   ► my eggs that there and i wanted to start

00:16:42 ◼   ► a bunch of sites i wanted i started this

00:16:44 ◼   ► travel site in 2004 but I never really

00:16:47 ◼   ► did anything with it i wanted to start a

00:16:49 ◼   ► food site and a cooking show and all

00:16:51 ◼   ► this stuff but I realized that the thing

00:16:53 ◼   ► that I was most known for and probably

00:16:56 ◼   ► did the best was the tech stuff so the

00:16:58 ◼   ► first side i did after i left with splat

00:17:00 ◼   ► f & and I did that pretty full time for

00:17:06 ◼   ► like four months

00:17:07 ◼   ► you know I wrote three or four long post

00:17:10 ◼   ► today and it was fun and and then the

00:17:15 ◼   ► company that I was working with for the

00:17:17 ◼   ► ads this company called say media they

00:17:20 ◼   ► acquired readwriteweb and they wanted me

00:17:22 ◼   ► to work with with them on that so i

00:17:23 ◼   ► joined them as a contributor for that

00:17:25 ◼   ► too so I'm kind of all over the place

00:17:27 ◼   ► right now I'm actually starting off to

00:17:29 ◼   ► another company this summer doing

00:17:32 ◼   ► travel apps for the iPhone but i did it

00:17:34 ◼   ► i don't have anything to say about that

00:17:36 ◼   ► ahead just started like two days ago

00:17:38 ◼   ► so anyway so we're talking about split

00:17:41 ◼   ► off and bitter but now and one thing I

00:17:43 ◼   ► just before we go on to the twitter

00:17:44 ◼   ► stuff I I thought it was an interesting

00:17:46 ◼   ► name when you started it because i

00:17:48 ◼   ► always called it it's the references to

00:17:51 ◼   ► the cloverleaf on the command key

00:17:53 ◼   ► exactly some people call that splat and

00:17:55 ◼   ► they'll say like to do command that I i

00:17:58 ◼   ► say command though like if you want to

00:18:00 ◼   ► do the shortcut for find I i have always

00:18:02 ◼   ► said command F so and that was breaking

00:18:06 ◼   ► a habit i had from my childhood of

00:18:09 ◼   ► saying open laptop yeah open Apple F and

00:18:12 ◼   ► then I really really had the guy I don't

00:18:14 ◼   ► forget when I broke that habit but it

00:18:16 ◼   ► was it was like in the late nineties and

00:18:18 ◼   ► I finally switched the same command

00:18:20 ◼   ► command F command g4 find again i I've

00:18:23 ◼   ► never heard splat I've heard me i guess

00:18:25 ◼   ► i've heard people call it splat but I've

00:18:27 ◼   ► never really and I didn't know I wasn't

00:18:29 ◼   ► sure if that was something that was

00:18:31 ◼   ► unique to you know I I was like did my

00:18:34 ◼   ► dad make that up because his business

00:18:36 ◼   ► partner called it that too and that's

00:18:37 ◼   ► just what we call it around the house I

00:18:39 ◼   ► mean we started using our first Mac was

00:18:41 ◼   ► an LLC in like at home in like nineteen

00:18:44 ◼   ► ninety-four or something like that or

00:18:47 ◼   ► three I don't know and then we had like

00:18:48 ◼   ► a tu SI + 2 c-i and i had my first

00:18:51 ◼   ► perform on all the all the all that

00:18:53 ◼   ► stuff actually found some really great

00:18:57 ◼   ► old Mac stuff that i'm going to post it

00:18:59 ◼   ► I think maybe next week last time I was

00:19:02 ◼   ► home in Chicago but i don't wanna I'm

00:19:03 ◼   ► not going to spoil it but anyway yeah we

00:19:06 ◼   ► call it this black key i don't know why

00:19:07 ◼   ► so I I grew up before I you know I i was

00:19:09 ◼   ► trying to find a name for my text I

00:19:11 ◼   ► didn't want to just host it from dot-com

00:19:14 ◼   ► or it

00:19:15 ◼   ► dan frommer dot-com or something like

00:19:16 ◼   ► that I wanted to be something that I

00:19:18 ◼   ► could kind of a you know extend away

00:19:20 ◼   ► from me a little if I ever if I ever

00:19:22 ◼   ► want to grow it you know forever want to

00:19:24 ◼   ► hire staff or if someone ever sued me

00:19:26 ◼   ► and wanted to bankrupt me or something

00:19:27 ◼   ► like that so i googled splat and you

00:19:31 ◼   ► know it showed up is like some someone

00:19:34 ◼   ► had written a website about it being or

00:19:36 ◼   ► not maybe on our website but maybe it's

00:19:38 ◼   ► mentioned is like an alternative name on

00:19:40 ◼   ► the command key wikipedia page or

00:19:42 ◼   ► something like that so I am i all right

00:19:44 ◼   ► it's not just

00:19:45 ◼   ► me I can I'll go with this is a short

00:19:48 ◼   ► domain was available was you know eight

00:19:51 ◼   ► bucks from godaddy so i went with its

00:19:54 ◼   ► it's kind of weird but people like dude

00:19:57 ◼   ► what splash how splash going and that's

00:20:00 ◼   ► that's actually split my I like it I

00:20:03 ◼   ► like it as a name and it's also very

00:20:04 ◼   ► difficult to find a six character

00:20:06 ◼   ► dot-com right and and that the extra the

00:20:09 ◼   ► twitter account was not available and I

00:20:11 ◼   ► was like oh man sucks but then I found

00:20:13 ◼   ► out that I knew the people who had the

00:20:15 ◼   ► twitter account they were a start-up in

00:20:17 ◼   ► New York called single platform so if

00:20:20 ◼   ► you like

00:20:21 ◼   ► yeah take a bunch of letters out of ya

00:20:24 ◼   ► yes they were using it as like a test

00:20:27 ◼   ► account to Like Tweet out some automated

00:20:29 ◼   ► list so I emailed the CEOs you know I

00:20:32 ◼   ► had met a couple times and I was like

00:20:34 ◼   ► hey can I have this Twitter account and

00:20:36 ◼   ► so yeah they hooked me up with that

00:20:38 ◼   ► sounds pretty sweet

00:20:39 ◼   ► they just got bought for many millions

00:20:41 ◼   ► of dollars so good for them

00:20:43 ◼   ► hopefully a who it's because of me my

00:20:45 ◼   ► last question about the name is what

00:20:47 ◼   ► what is the F in reference to

00:20:49 ◼   ► is it is it specifically about the find

00:20:52 ◼   ► command which splat f is the universal

00:20:54 ◼   ► shortcut for or is the f4 Frommer it's

00:20:57 ◼   ► for Frommer and that's kind of my yeah I

00:21:02 ◼   ► i really want to keep it now you know

00:21:04 ◼   ► that I thought about and I've been doing

00:21:05 ◼   ► it for a while I want to keep it

00:21:06 ◼   ► basically my site and only my sight

00:21:08 ◼   ► forever you know kind of just do it as

00:21:11 ◼   ► much or as little time as it is it can

00:21:13 ◼   ► that will never order all right

00:21:17 ◼   ► exactly that's got no legs yeah one guy

00:21:20 ◼   ► going in sight

00:21:20 ◼   ► yeah but at its cool you know it's it's

00:21:24 ◼   ► fine door its full screen and some apps

00:21:26 ◼   ► are like 05 a conference I could call it

00:21:28 ◼   ► splatter full screen or nobody should

00:21:30 ◼   ► ever use that for full screen it should

00:21:31 ◼   ► never be anything other than find you

00:21:33 ◼   ► time to those have to tell me the apps

00:21:35 ◼   ► that do that and I'll I'm gonna have

00:21:36 ◼   ► them uh I think it's VLC that's horrible

00:21:40 ◼   ► yeah my god what of course it's BLC she

00:21:42 ◼   ► said yeah right yeah i remember the

00:21:44 ◼   ► first version of textmate had a like a

00:21:48 ◼   ► command like that wasn't print but it

00:21:51 ◼   ► was something related to print that that

00:21:53 ◼   ► they that they bound to option p and

00:21:57 ◼   ► I can't have commands that our only

00:21:59 ◼   ► option something because how else would

00:22:01 ◼   ► you that's how you type pie right like

00:22:03 ◼   ► if it is so crazy like it and it was in

00:22:07 ◼   ► Greece they must be going nuts right i

00:22:09 ◼   ► have no idea it's like it's just one of

00:22:12 ◼   ► those weird things where it's because

00:22:13 ◼   ► I've I'm so ingrained in the mac and

00:22:16 ◼   ► apple that there's like a a grammar to

00:22:21 ◼   ► it like when you hear somebody to speaks

00:22:23 ◼   ► english as a second language and you

00:22:25 ◼   ► just forgive all of these grammatical

00:22:27 ◼   ► mistakes there's a grammar to picking

00:22:31 ◼   ► command key shortcuts that fit with the

00:22:34 ◼   ► platform and somebody who's like new to

00:22:37 ◼   ► writing mac software will get it all

00:22:39 ◼   ► wrong and it to me it's it you just like

00:22:41 ◼   ► pull down the menu and look at the

00:22:42 ◼   ► commands and the the shortcuts and it's

00:22:44 ◼   ► like oh my god you're nuts command F for

00:22:47 ◼   ► something other than find totally i

00:22:49 ◼   ► remember switching from Cork to like I

00:22:51 ◼   ► don't know some you know kind of on the

00:22:53 ◼   ► web started coming out and I was using

00:22:55 ◼   ► other software to do web graphics and

00:22:57 ◼   ► not just print stuff and all the

00:22:59 ◼   ► commands that new from Cork we're like

00:23:00 ◼   ► totally different things in whatever the

00:23:02 ◼   ► other interface photoshop or sometimes

00:23:04 ◼   ► was totally confusing

00:23:05 ◼   ► yeah is everything made sense it was

00:23:07 ◼   ► like you know I run around all the stuff

00:23:09 ◼   ► so yeah yeah that's the one that always

00:23:12 ◼   ► got me and I was always a cork guy to

00:23:14 ◼   ► was that and it was also a function of

00:23:17 ◼   ► the relatively smaller displays of the

00:23:21 ◼   ► era that huge huge shortcut in all of

00:23:25 ◼   ► those apps was the ability to turn the

00:23:27 ◼   ► cursor into the hand so you could drag

00:23:29 ◼   ► the canvas around interesting and in

00:23:32 ◼   ► court you held down the option key and

00:23:34 ◼   ► then you that cursor would turn into a

00:23:36 ◼   ► hand no matter what you were doing what

00:23:37 ◼   ► mode you're in and you could drag the

00:23:40 ◼   ► page around the screen at school and in

00:23:43 ◼   ► all the adobe apps it was the spacebar

00:23:45 ◼   ► oh yeah and I could never ever get used

00:23:48 ◼   ► that cuz I spent ninety percent of my

00:23:50 ◼   ► time and cork and ten percent of my time

00:23:51 ◼   ► and say photoshop or illustrator and and

00:23:54 ◼   ► always when I went to do that would hold

00:23:56 ◼   ► down the option key and click and

00:23:58 ◼   ► instead I'm like changing a Bezier curve

00:24:00 ◼   ► or something like that

00:24:01 ◼   ► as you know it's you know adobe still

00:24:03 ◼   ► screws with you like that like that i

00:24:05 ◼   ► have like a real photo shop at home but

00:24:07 ◼   ► then at work I had photoshop elements

00:24:10 ◼   ► and the key to do so if you're selecting

00:24:13 ◼   ► an area and photoshop and you want to be

00:24:15 ◼   ► a perfect square right you hold the

00:24:17 ◼   ► shift key down guy that makes square but

00:24:20 ◼   ► in Photoshop Elements it's the control

00:24:22 ◼   ► key i I don't know why not

00:24:27 ◼   ► maybe they're pulling that from windows

00:24:28 ◼   ► or something I don't know but it's just

00:24:29 ◼   ► completely throws me off every single

00:24:31 ◼   ► time which was on a daily basis I was

00:24:33 ◼   ► trying to crop photos at work and all

00:24:36 ◼   ► the other thing that made the quick

00:24:38 ◼   ► version of that shortcut more logical

00:24:40 ◼   ► was even if you're in the middle of

00:24:41 ◼   ► typing a sentence so you're in text

00:24:43 ◼   ► editing mode if you hold down the option

00:24:44 ◼   ► key the cursor will change to a hand and

00:24:47 ◼   ► you could drag with adobe's where you

00:24:50 ◼   ► hold down the spacebar if you were

00:24:51 ◼   ► typing something and you hit space it's

00:24:53 ◼   ► going to insert a space you had to leave

00:24:56 ◼   ► accented in mode before you could

00:24:58 ◼   ► actually even use the command so it

00:25:00 ◼   ► always made me it made me angry

00:25:02 ◼   ► alright so we're going to talk about

00:25:04 ◼   ► Twitter but before we do that I want to

00:25:07 ◼   ► do the first thank our first sponsor and

00:25:10 ◼   ► our first sponsor is a terrific

00:25:13 ◼   ► wonderful ipad app called The Adventures

00:25:16 ◼   ► of Alex electricity and it's the first

00:25:19 ◼   ► installment of what's going to be a

00:25:21 ◼   ► series of interact interactive stories

00:25:23 ◼   ► for the ipad and tells the story of alex

00:25:26 ◼   ► smart inquisitive boy who wants to

00:25:27 ◼   ► discover the origins of electricity so

00:25:31 ◼   ► is it a game is it a book it it's sort

00:25:34 ◼   ► of all of the above it is really really

00:25:37 ◼   ► well done it is obviously it's for

00:25:39 ◼   ► children but i think it's almost like a

00:25:41 ◼   ► Pixar movie and that it's it's also

00:25:45 ◼   ► easily I i went through the whole thing

00:25:47 ◼   ► and had a blast

00:25:48 ◼   ► the artwork is all hand drawn already

00:25:52 ◼   ► quality the music is so good that it's

00:25:56 ◼   ► actually sold on its own in the itunes

00:25:58 ◼   ► store as a soundtrack and absolutely

00:26:01 ◼   ► deserves deserves to be pulled out like

00:26:04 ◼   ► that terrific music so yeah you're

00:26:08 ◼   ► learning about science you're learning

00:26:09 ◼   ► about electricity but it's just fun it

00:26:12 ◼   ► is like I don't even know where to draw

00:26:14 ◼   ► the line on this app between why they're

00:26:16 ◼   ► calling it a interactive book or a game

00:26:20 ◼   ► an educational game it

00:26:22 ◼   ► it is a perfect perfect example of the

00:26:24 ◼   ► sort of thing you can do on the ipad

00:26:26 ◼   ► that I just don't think you could have

00:26:28 ◼   ► done before it is absolutely not just

00:26:31 ◼   ► like a static book with a couple of

00:26:32 ◼   ► buttons you can click to play sounds it

00:26:34 ◼   ► is interactive you move stuff around but

00:26:37 ◼   ► it involves reading you touch something

00:26:39 ◼   ► everything you touch shows up the word

00:26:41 ◼   ► show up on screen to help kids learn to

00:26:42 ◼   ► read a whole bunch of fun really really

00:26:45 ◼   ► good

00:26:46 ◼   ► I 499 in the app store for the ipad and

00:26:52 ◼   ► it's called The Adventures of Alex

00:26:54 ◼   ► electricity you can learn more about it

00:26:56 ◼   ► at a website The Adventures of Alex

00:26:59 ◼   ► dot-com anybody with the grade-school

00:27:03 ◼   ► kids absolutely go look at this app

00:27:07 ◼   ► you're going to love it your kids are

00:27:08 ◼   ► going to love it and I think them for

00:27:10 ◼   ► sponsoring the show isn't that cool i I

00:27:13 ◼   ► don't have kids but I remember you know

00:27:15 ◼   ► yeah being yet not yet but being I

00:27:17 ◼   ► remember being a kid and you know books

00:27:20 ◼   ► are like 20 bucks they were of course

00:27:22 ◼   ► they were static we're lucky you know

00:27:24 ◼   ► they were color and they were cool but

00:27:26 ◼   ► the stuff the kids get these days

00:27:28 ◼   ► they're really really spoil our

00:27:30 ◼   ► absolutely and I'm for 499 and I don't

00:27:32 ◼   ► it is a remarkable the artwork is

00:27:34 ◼   ► astounding I mean it is easy I when I i

00:27:38 ◼   ► would go to a bookstore and buy the

00:27:39 ◼   ► equivalent book for my kid for fifteen

00:27:41 ◼   ► bucks with this level of artwork and the

00:27:43 ◼   ► size you get you an ipad sighs book

00:27:45 ◼   ► easily 15 bucks for a kids book on it is

00:27:49 ◼   ► way more way more engaging

00:27:52 ◼   ► I think oh and I should also add I don't

00:27:55 ◼   ► I honestly have no idea how big guard

00:27:57 ◼   ► our spanish-speaking contention is but

00:28:00 ◼   ► it's all the entire thing is available

00:28:01 ◼   ► in both the spanish english so i don't

00:28:04 ◼   ► know maybe it's even a good way for kids

00:28:06 ◼   ► to start learning spanish nice yeah

00:28:09 ◼   ► amazingly well done just it's just

00:28:11 ◼   ► incredibly the production values are

00:28:14 ◼   ► just absolutely top-tier could not be

00:28:16 ◼   ► better done

00:28:17 ◼   ► it's a terrific app anyway twitter well

00:28:20 ◼   ► yeah so let's let's talk about Twitter

00:28:23 ◼   ► you wrote a piece on splat f right the

00:28:26 ◼   ► right before the July fourth called

00:28:28 ◼   ► understanding twitter i don't want to

00:28:30 ◼   ► begin to summarize it because I thought

00:28:32 ◼   ► it was you just nailed it but i'll let

00:28:33 ◼   ► you take it from here

00:28:35 ◼   ► sure and you know so the context is that

00:28:38 ◼   ► once again there's this kind of shit

00:28:40 ◼   ► storm of so Twitter you know the twitter

00:28:44 ◼   ► posted a blog post oh no end of the

00:28:46 ◼   ► world coming and there and and of course

00:28:49 ◼   ► in typical Twitter fashions a little

00:28:51 ◼   ► vague you know it's kind of written in

00:28:53 ◼   ► the the California vernacular and and

00:28:56 ◼   ► you don't really we don't really know

00:28:57 ◼   ► what they mean but there's their kind of

00:28:59 ◼   ► suggesting that their kind of

00:29:02 ◼   ► reiterating that they don't think people

00:29:03 ◼   ► should be building Twitter clients

00:29:06 ◼   ► anymore and that there's changes coming

00:29:09 ◼   ► to the API and all that stuff

00:29:11 ◼   ► api terms and and of course no one knows

00:29:15 ◼   ► what that means because they did they

00:29:16 ◼   ► don't really spell it out they will

00:29:18 ◼   ► someday I'm sure and then they'll

00:29:19 ◼   ► probably a massage it again there but

00:29:22 ◼   ► you know the fundamental question is

00:29:24 ◼   ► what's happening to this beloved Twitter

00:29:26 ◼   ► of ours right now in the post is the

00:29:29 ◼   ► post from Twitter was ominous I thought

00:29:31 ◼   ► and and part of what makes i thought was

00:29:33 ◼   ► ominous wasn't that it flat out said

00:29:35 ◼   ► things like this is going where that's

00:29:37 ◼   ► going away but it was like you alluded

00:29:39 ◼   ► to this but the tone of it was this sort

00:29:41 ◼   ► of marketing ease doublespeak right and

00:29:47 ◼   ► part of that is just that's kind of the

00:29:48 ◼   ► way they talk out there which is which

00:29:50 ◼   ► is fine you know it's cool and that you

00:29:52 ◼   ► know I know Michael sippy the guy who

00:29:54 ◼   ► wrote it right all right seems that i

00:29:56 ◼   ► don't know how much of it he actually

00:29:57 ◼   ► wrote but yeah you i'm sure you've known

00:29:59 ◼   ► for a long time he's a great dude

00:30:01 ◼   ► so you know we I don't know what Twitter

00:30:04 ◼   ► is going to do but the the post that I

00:30:06 ◼   ► wrote and you know the post that I like

00:30:10 ◼   ► to write are you know my background is

00:30:12 ◼   ► it as a business was this business

00:30:14 ◼   ► journalist and a lot of the talk that

00:30:16 ◼   ► you know a lot of the writing and

00:30:17 ◼   ► discussion that we do about apple and

00:30:20 ◼   ► apps and startups and products is about

00:30:24 ◼   ► the product and the design and the user

00:30:26 ◼   ► experience and that's wonderful but

00:30:28 ◼   ► there's also a business involved for a

00:30:31 ◼   ► lot of these companies now not all of

00:30:33 ◼   ► them you know that the model right now

00:30:34 ◼   ► in Silicon Valley is get a get a million

00:30:37 ◼   ► bucks get 10 million users cell company

00:30:40 ◼   ► 450 million bucks or something like that

00:30:42 ◼   ► if you're lucky you know if you're lucky

00:30:44 ◼   ► you get a billion dollars if you're if

00:30:46 ◼   ► you're not lucky you get 20 million and

00:30:48 ◼   ► a job at face

00:30:49 ◼   ► book or something like that and and for

00:30:52 ◼   ► many years that was kind of maybe what

00:30:54 ◼   ► Twitter was was angling for you know

00:30:56 ◼   ► they were raising they could raise

00:30:59 ◼   ► basically unlimited amounts of money at

00:31:02 ◼   ► increasing valuation so no one was

00:31:04 ◼   ► getting screwed people were getting rich

00:31:06 ◼   ► in fact you know early employees

00:31:08 ◼   ► executives founders that kind of stuff

00:31:10 ◼   ► and there was absolutely no pressure to

00:31:12 ◼   ► to build a business because you know

00:31:16 ◼   ► maybe someday every every minute that

00:31:19 ◼   ► they spent trying to build a business in

00:31:21 ◼   ► 2009 would have been wasted you know

00:31:24 ◼   ► that their their mission at that point

00:31:27 ◼   ► was to get to whatever a hundred million

00:31:28 ◼   ► billion users or something like that and

00:31:30 ◼   ► that's still part of their mission that

00:31:32 ◼   ► they talk about but at some point it

00:31:35 ◼   ► seems that Twitter made a decision and

00:31:38 ◼   ► actually there's a video where to

00:31:40 ◼   ► Costello the CEO of Twitter is talking

00:31:42 ◼   ► about this where they realized you know

00:31:44 ◼   ► what no we actually want to keep Twitter

00:31:46 ◼   ► to ourselves we don't want to sell the

00:31:48 ◼   ► google we don't want to sell the

00:31:50 ◼   ► facebook we you know we want to keep

00:31:52 ◼   ► twitter as Twitter so you know well you

00:31:55 ◼   ► could raise money for ever and ever and

00:31:57 ◼   ► ever to do that but it now especially

00:32:00 ◼   ► they have to well you will then do it

00:32:01 ◼   ► forever and ever and ever right you

00:32:02 ◼   ► can't do it that's true okay i retract

00:32:05 ◼   ► you can't because then what happens

00:32:08 ◼   ► so right now is you know it's time to

00:32:12 ◼   ► build a business it's time to to figure

00:32:13 ◼   ► out whether Twitter can make money for

00:32:16 ◼   ► itself or not

00:32:17 ◼   ► and right now you know that had all

00:32:20 ◼   ► these different business models that

00:32:21 ◼   ► were a an opportunity for them that I in

00:32:24 ◼   ► our article and what 2009 or something

00:32:27 ◼   ► we're busy stone was talking about how

00:32:28 ◼   ► they're going to start selling premium

00:32:31 ◼   ► pro services at some point well that

00:32:33 ◼   ► never happened but there's any number of

00:32:36 ◼   ► different business models that Twitter

00:32:37 ◼   ► could choose and they've chosen

00:32:39 ◼   ► advertising part of that is because of

00:32:41 ◼   ► the audience thighs they have part of it

00:32:43 ◼   ► is because dick costolo has been trying

00:32:45 ◼   ► to do real-time social advertising

00:32:47 ◼   ► forever that was kind of his thing at

00:32:49 ◼   ► feedburner that's what i've heard he was

00:32:51 ◼   ► working on a Google after it was

00:32:53 ◼   ► acquired after feedburner was acquired

00:32:55 ◼   ► and now you know that's kind of the

00:32:57 ◼   ► thing that he could probably do the best

00:32:59 ◼   ► twitter so it in the comments of my post

00:33:02 ◼   ► some of them

00:33:03 ◼   ► really good you know talking about how

00:33:04 ◼   ► there's all kinds of different other

00:33:06 ◼   ► business models data you know selling

00:33:09 ◼   ► data mining and all that kind of stuff

00:33:11 ◼   ► but clearly the business model the

00:33:14 ◼   ► twitter has chosen is advertising and

00:33:16 ◼   ► you know that that means that there's

00:33:19 ◼   ► gonna have to be some changes to Twitter

00:33:21 ◼   ► hope you know i hope that as someone who

00:33:25 ◼   ► was sitting in front of Twitter probably

00:33:27 ◼   ► for 10 hours a day not actively but it's

00:33:30 ◼   ► sitting there open on my computer for 10

00:33:32 ◼   ► 12 hours a day

00:33:34 ◼   ► I personally hope they don't change it

00:33:36 ◼   ► you know degraded to a point that I

00:33:38 ◼   ► don't find it interesting and amusing

00:33:40 ◼   ► and useful anymore but certainly they're

00:33:42 ◼   ► going to have to do some things to

00:33:44 ◼   ► attempt to make money because they

00:33:47 ◼   ► weren't before

00:33:48 ◼   ► so and there's something I i am like you

00:33:52 ◼   ► I am personally very invested in twitter

00:33:54 ◼   ► as as something I use all day and it

00:34:00 ◼   ► also makes it makes me a lot of money i

00:34:02 ◼   ► don't know about you but the traffic

00:34:03 ◼   ► that I get from Twitter you know it

00:34:06 ◼   ► doesn't pay my rent but it you know buys

00:34:08 ◼   ► dinner a couple days a week and I know

00:34:10 ◼   ► once a month or something like that

00:34:12 ◼   ► I you know that is true I i assume

00:34:15 ◼   ► though i'm not quite sure though whether

00:34:16 ◼   ► the I mean it

00:34:18 ◼   ► twitter urls are at the top of my

00:34:20 ◼   ► incoming referral list every day i mean

00:34:23 ◼   ► i'd only I honestly should probably

00:34:25 ◼   ► rejigger my analytics to not even count

00:34:28 ◼   ► them because they're so disproportionate

00:34:30 ◼   ► you know Tico links are always at the

00:34:32 ◼   ► top

00:34:33 ◼   ► I don't know though if Twitter didn't

00:34:35 ◼   ► exist or went away or or or changed in a

00:34:38 ◼   ► way such that the daring fireball

00:34:39 ◼   ► audience would no longer use it i'm not

00:34:43 ◼   ► sure that it would decrease my

00:34:44 ◼   ► readership it's just that I think people

00:34:46 ◼   ► would get to it in a different way maybe

00:34:47 ◼   ► I don't know but it's certainly there

00:34:49 ◼   ► and of course like what we can't really

00:34:51 ◼   ► we will never know you know is where I'm

00:34:55 ◼   ► more concerned about a professionally is

00:34:56 ◼   ► that I get a and a remarkable amount of

00:35:00 ◼   ► the stuff that I linked to from the

00:35:03 ◼   ► people i follow on twitter like I

00:35:05 ◼   ► absolutely when I see somebody who you

00:35:08 ◼   ► know has you know is that that that that

00:35:11 ◼   ► logic you go through when you decide

00:35:13 ◼   ► should I follow this person or not like

00:35:15 ◼   ► you get you see they're at

00:35:16 ◼   ► username in a comment stream or you know

00:35:19 ◼   ► a conversation and Twitter parlance and

00:35:22 ◼   ► hey this person seems interesting and

00:35:24 ◼   ► i'll load up their profile and look at

00:35:25 ◼   ► like maybe their last days worth of

00:35:27 ◼   ► tweets and if i see two links and

00:35:30 ◼   ► they're like the last just within the

00:35:31 ◼   ► last day to things like wow that's

00:35:33 ◼   ► interesting maybe i should post that the

00:35:34 ◼   ► daring fireball boom that's a follow

00:35:37 ◼   ► yeah and after years of this I have you

00:35:40 ◼   ► know my incoming twitter stream is a to

00:35:43 ◼   ► me a gold mine of material

00:35:47 ◼   ► I don't know what I would do without

00:35:48 ◼   ► that I i think i haven't touched on RSS

00:35:51 ◼   ► reader since 2008 maybe since you know I

00:35:54 ◼   ► it's all twitter for me and I

00:35:56 ◼   ► unsubscribe from pretty much every

00:35:58 ◼   ► newsletter i was getting a it's really

00:36:02 ◼   ► kind of my main incoming source of

00:36:05 ◼   ► information

00:36:05 ◼   ► so insult news entertainment social i

00:36:10 ◼   ► find a lot you know find music and

00:36:11 ◼   ► videos to watch on their books to read

00:36:14 ◼   ► all kinds of stuff so it's really an

00:36:16 ◼   ► amazing service and I you know it and I

00:36:18 ◼   ► I think you'll agree with me i really

00:36:20 ◼   ► hope that whatever changes happen

00:36:23 ◼   ► don't don't ruin Twitter you know and i

00:36:26 ◼   ► think they're actually sensitive to that

00:36:27 ◼   ► to you know they cut the kind of the

00:36:30 ◼   ► pushback that I got was that to my

00:36:32 ◼   ► article you know from a uniform from

00:36:37 ◼   ► concerned people was well you know

00:36:39 ◼   ► Twitter cares about the product more

00:36:41 ◼   ► than they care about the revenue now i

00:36:45 ◼   ► don't know if that means Twitter cares

00:36:46 ◼   ► about the product vision that they have

00:36:48 ◼   ► that maybe if widely different than

00:36:50 ◼   ► today

00:36:51 ◼   ► twitter or that you know that they are

00:36:54 ◼   ► that they care about what what exists

00:36:56 ◼   ► today and the whole developer ecosystem

00:36:58 ◼   ► and an excellent apps like like Tweetbot

00:37:01 ◼   ► and that sort of stuff because the end

00:37:04 ◼   ► secondarily the other reason that I'm so

00:37:05 ◼   ► personally invested in it is the literal

00:37:07 ◼   ► social aspect of it

00:37:10 ◼   ► we're not talking about it and as a RSS

00:37:14 ◼   ► feed or a way of finding information but

00:37:16 ◼   ► the way that I stay in touch with

00:37:17 ◼   ► friends who I don't see very frequently

00:37:20 ◼   ► and its limbs crazy and at the beginning

00:37:22 ◼   ► back in 2006 when I first signed up I

00:37:26 ◼   ► never really anticipated that it would

00:37:28 ◼   ► grow in that

00:37:29 ◼   ► way that I would feel like it's the way

00:37:31 ◼   ► that I stay connected to a lot of

00:37:33 ◼   ► friends in a way like I've often

00:37:35 ◼   ► described it as the the modern-day water

00:37:38 ◼   ► cooler for the workday the brilliance of

00:37:41 ◼   ► twitter is that in hindsight I mean it

00:37:44 ◼   ► really and I think so many of the

00:37:46 ◼   ► world's best ideas and ideas that have

00:37:47 ◼   ► gone on to change the world and make you

00:37:49 ◼   ► know tons of money for somebody

00:37:51 ◼   ► somewhere along the line in hindsight

00:37:53 ◼   ► art like head slapping the obvious like

00:37:56 ◼   ► Twitter conceptually is is one of the

00:38:00 ◼   ► simplest things ever conceived you sign

00:38:04 ◼   ► up you choose whose messages to see and

00:38:08 ◼   ► everybody who's involved can send these

00:38:10 ◼   ► 140 character portal fewer messages that

00:38:14 ◼   ► are nothing but text and the only people

00:38:16 ◼   ► who see them are the people who have

00:38:17 ◼   ► chosen to see those from you that's it

00:38:20 ◼   ► and you know and obviously it's evolved

00:38:23 ◼   ► a bit since then and there taking it in

00:38:25 ◼   ► new directions now with these embedded

00:38:27 ◼   ► things but they're still kind of doing

00:38:30 ◼   ► it kind of cleverly we're like like one

00:38:32 ◼   ► of the new features they've rolled out

00:38:33 ◼   ► on the website is if you link to a

00:38:35 ◼   ► Kickstarter campaign and it recognizes

00:38:38 ◼   ► that the URL is pointing to Kickstarter

00:38:41 ◼   ► / you know whatever the the URL is for

00:38:44 ◼   ► that campaign it instead of just showing

00:38:46 ◼   ► you a link it shows you a little

00:38:48 ◼   ► embedded I don't know what you would

00:38:52 ◼   ► call it a little

00:38:53 ◼   ► what would you call it go well I haven't

00:38:57 ◼   ► seen the Kickstarter I haven't seen that

00:38:59 ◼   ► it's like an embedded is that the video

00:39:02 ◼   ► because if you could you do a YouTube

00:39:04 ◼   ► video now you can actually watch the

00:39:06 ◼   ► video straight in the stream even on

00:39:08 ◼   ► your even in the iphone client which was

00:39:09 ◼   ► kinda cool like a little template it's a

00:39:11 ◼   ► little template with information about

00:39:13 ◼   ► the campaign that's cool and you'd like

00:39:15 ◼   ► a little widget or some yeah widget is

00:39:17 ◼   ► probably not perfect and it's sort of

00:39:19 ◼   ► exactly along the same lines a lot of

00:39:20 ◼   ► stuff is evolving in this way where if

00:39:22 ◼   ► you know what it is and and it's a known

00:39:25 ◼   ► thing that type of thing instead of just

00:39:28 ◼   ► showing it as as something like a URL

00:39:32 ◼   ► which really in the original vision of

00:39:35 ◼   ► the web was never even meant to be user

00:39:36 ◼   ► exposed i mean that's like a developer

00:39:38 ◼   ► thing but we've just know they're so

00:39:39 ◼   ► useful that we've passed around but if

00:39:41 ◼   ► you know it's a Kickstarter campaign

00:39:42 ◼   ► and you know how you can format into a

00:39:44 ◼   ► widget the basic it just a Kickstarter

00:39:47 ◼   ► campaign that's what they show you so

00:39:49 ◼   ► it's sort of like what Siri does and

00:39:51 ◼   ► what Google now does with search results

00:39:53 ◼   ► for things like sports scores you know

00:39:57 ◼   ► what was the score of the the all-star

00:40:00 ◼   ► game and well I know exactly what you

00:40:02 ◼   ► mean by that is a baseball game and I

00:40:05 ◼   ► can format it exactly right for showing

00:40:07 ◼   ► you the results of the baseball game you

00:40:09 ◼   ► know and that's where they're sort of

00:40:10 ◼   ► taking twitter but input wise you're

00:40:12 ◼   ► still you don't have to like create the

00:40:15 ◼   ► widget you don't you're not going

00:40:16 ◼   ► through this complex creation to post

00:40:18 ◼   ► the tweet where you have to format a

00:40:19 ◼   ► widget you just paste in a URL to a

00:40:21 ◼   ► Kickstarter campaign and and what I'm

00:40:24 ◼   ► wondering is if that's better or I i

00:40:27 ◼   ► guess it's better I mean you're getting

00:40:28 ◼   ► more information but it is adding

00:40:30 ◼   ► complexity and wait to the Twitter

00:40:33 ◼   ► experience you know one of the things

00:40:35 ◼   ► that I love the most about twitter is

00:40:38 ◼   ► completely just how simple it is and at

00:40:41 ◼   ► every time they add more to it

00:40:44 ◼   ► so did you ever use the the activity

00:40:46 ◼   ► view of Twitter seldom yeah it's kind of

00:40:50 ◼   ► buried maybe on purpose i don't know it

00:40:54 ◼   ► basically tells you what other people

00:40:56 ◼   ► are doing on twitter so i could see you

00:40:58 ◼   ► know what you're favoriting for faving

00:41:00 ◼   ► over it again who you're following that

00:41:02 ◼   ► kind of stuff and I think that the

00:41:04 ◼   ► people at Twitter actually are really

00:41:06 ◼   ► gung-ho about that and I'm wondering if

00:41:08 ◼   ► they're going to ever try to put that

00:41:10 ◼   ► sort of stuff into the feed and that

00:41:14 ◼   ► would be like really kind of disruptive

00:41:17 ◼   ► to what to Twitter legacy experience has

00:41:20 ◼   ► been and I wonder if that might be why

00:41:21 ◼   ► they're starting to kind of push

00:41:24 ◼   ► developers down i don't know that's what

00:41:26 ◼   ► kind of my crazy my wacky s idea of like

00:41:28 ◼   ► what what they might be doing with it

00:41:30 ◼   ► going forward by I had no idea my

00:41:33 ◼   ► concern with the direction are going is

00:41:35 ◼   ► that to me adding all that rich stuff

00:41:37 ◼   ► into the stream it breaks the scan

00:41:40 ◼   ► ability by which i mean like remember

00:41:45 ◼   ► the old days of email where all you

00:41:46 ◼   ► would see when you go to read your email

00:41:48 ◼   ► as a list of subjects and you know

00:41:51 ◼   ► they're marked read and unread with

00:41:52 ◼   ► Boulder some

00:41:53 ◼   ► things like that are bullets and then

00:41:55 ◼   ► you'd see the who it is and what the

00:41:56 ◼   ► subject is which will give you some idea

00:41:58 ◼   ► of you know you knew before you click on

00:41:59 ◼   ► the message what it would be and then

00:42:01 ◼   ► you click on the message to read it and

00:42:02 ◼   ► there's a lot of clicking or you up and

00:42:04 ◼   ► downing on the arrow keys or something

00:42:06 ◼   ► like that and now think about the way

00:42:10 ◼   ► Apple has gone and other people too i

00:42:12 ◼   ► mean i know and i know outlook i think

00:42:14 ◼   ► outlook maybe even pioneered this but

00:42:16 ◼   ► this idea that the list of messages

00:42:17 ◼   ► would in addition to just who and the

00:42:20 ◼   ► subject would show you the first couple

00:42:22 ◼   ► of like maybe the first sentence or so

00:42:24 ◼   ► or to two or three lines of the email in

00:42:26 ◼   ► the list of messages with all of a

00:42:28 ◼   ► sudden you don't you don't even have to

00:42:30 ◼   ► open some of those messages you can

00:42:31 ◼   ► actually get the gist of it and if it's

00:42:33 ◼   ► a really short email you could read the

00:42:34 ◼   ► whole thing right in the list I I always

00:42:37 ◼   ► resisted that like I i love the old

00:42:40 ◼   ► Eudora where it was just the subject and

00:42:43 ◼   ► i forgot what i switch to or maybe it

00:42:46 ◼   ► was like you'd or pro or something like

00:42:47 ◼   ► that when the then you you almost or

00:42:49 ◼   ► maybe his mail app i remember with with

00:42:51 ◼   ► OS 10 male that app and and then you

00:42:53 ◼   ► kind of have to have the preview and

00:42:55 ◼   ► that

00:42:56 ◼   ► oh I think maybe it was Netscape

00:42:57 ◼   ► remember netscape communicator that was

00:43:01 ◼   ► like the biggest bloated that was the

00:43:04 ◼   ► worst well you know what that when it's

00:43:06 ◼   ► a funny analogy though because isn't

00:43:07 ◼   ► that isn't that the concern about the

00:43:09 ◼   ► direction twitter is going that they're

00:43:10 ◼   ► going to take this thing that was simple

00:43:12 ◼   ► and it was so light that took no

00:43:15 ◼   ► bandwidth the down low and now you're

00:43:17 ◼   ► fast on your phone and now you're

00:43:18 ◼   ► downloading like YouTube metadata and

00:43:21 ◼   ► you know and and 300 k photo I'm by

00:43:24 ◼   ► their price run down but you know images

00:43:26 ◼   ► and all this stuff and I but but maybe

00:43:29 ◼   ► that and this goes back to like the

00:43:31 ◼   ► business thing well maybe that's a

00:43:32 ◼   ► better environment for ads maybe if they

00:43:34 ◼   ► want to sell and add to whatever

00:43:36 ◼   ► chevrolet chevy wants not only their

00:43:39 ◼   ► Promoted Tweet but they also want their

00:43:41 ◼   ► youtube video to show up in the stream

00:43:43 ◼   ► or something like that and and and maybe

00:43:46 ◼   ► Twitter's trying to train us to click on

00:43:48 ◼   ► more stuff within the tweet stream be to

00:43:51 ◼   ► make the ad click through rate higher

00:43:52 ◼   ► I don't know you don't like them the

00:43:54 ◼   ► mismatch with email and that that

00:43:57 ◼   ► preview is that email can be of

00:43:59 ◼   ► arbitrary length and so some some

00:44:01 ◼   ► messages maybe that preview gives you

00:44:02 ◼   ► almost everything you need to know and

00:44:04 ◼   ► in others it it isn't even more useful

00:44:06 ◼   ► than

00:44:07 ◼   ► showing you any preview at all because

00:44:08 ◼   ► the email is so long

00:44:10 ◼   ► whereas Twitter all there is is the

00:44:13 ◼   ► preview right that you don't have to you

00:44:18 ◼   ► don't have to click the tweets to read

00:44:20 ◼   ► the tweets you just read the list and

00:44:22 ◼   ► they flow by and you have to the the

00:44:24 ◼   ► hundred and forty character limit as

00:44:26 ◼   ► frustrating as it can be sometimes when

00:44:27 ◼   ► you have a hundred and sixty character

00:44:29 ◼   ► thought it forces it's not like 140 in

00:44:34 ◼   ► particular was magic like if they had

00:44:35 ◼   ► chosen 148 instead or a hundred and

00:44:38 ◼   ► fifty or something like that would make

00:44:39 ◼   ► no difference but by having a relatively

00:44:42 ◼   ► terse thing something like my at reply

00:44:46 ◼   ► stream immediately after i post a longer

00:44:49 ◼   ► article the daring fireball is

00:44:51 ◼   ► incredibly more useful for me to go

00:44:54 ◼   ► through than my email you know to get

00:44:57 ◼   ► feedback from readers and thoughts and

00:44:59 ◼   ► and stuff like that it's almost a

00:45:03 ◼   ► perfect length because it's long enough

00:45:04 ◼   ► that you can have like a real idea but

00:45:07 ◼   ► it's not too long that you can't have

00:45:09 ◼   ► like too many ideas and that i almost

00:45:12 ◼   ► wish that

00:45:13 ◼   ► comments like on I you know and what you

00:45:15 ◼   ► have comments often during fireball i

00:45:17 ◼   ► turn the monitors but if just to see how

00:45:18 ◼   ► how it worked but I wish that comments

00:45:20 ◼   ► had like a 140 limit you know because

00:45:22 ◼   ► then people could could give me their

00:45:25 ◼   ► two cents and then that was it you don't

00:45:27 ◼   ► have to read a 6 paragraph essay so it's

00:45:31 ◼   ► almost a perfect limit and it's very

00:45:33 ◼   ► scalable it and you know I I can't say

00:45:35 ◼   ► this enough like mobile the fact that

00:45:37 ◼   ► Twitter is so mobile-friendly is so huge

00:45:40 ◼   ► for the service but also for the

00:45:42 ◼   ► business I think I mean if you look at

00:45:43 ◼   ► where everything is going in mobile and

00:45:45 ◼   ► you look at how completely behind

00:45:47 ◼   ► facebook is and some of the other big

00:45:49 ◼   ► companies are like that's such a huge

00:45:51 ◼   ► advantage for twitter that the product

00:45:53 ◼   ► and you know in theory that add product

00:45:55 ◼   ► as well are super friendly 22 small

00:45:59 ◼   ► screens and and you know slow

00:46:01 ◼   ► connections so it is I I definitely

00:46:03 ◼   ► consider Twitter to be the effective the

00:46:05 ◼   ► equivalent of comments for daring

00:46:07 ◼   ► fireball it yeah and it in its for me

00:46:09 ◼   ► it's been way better i think it's worked

00:46:11 ◼   ► out way better than if I had in every

00:46:13 ◼   ► way than if

00:46:14 ◼   ► I had actually ever added traditional

00:46:16 ◼   ► comments too daring fireball and I can't

00:46:19 ◼   ► imagine in hindsight it's so in so many

00:46:21 ◼   ► ways I just can't imagine how I did the

00:46:24 ◼   ► site for the first four or five years

00:46:25 ◼   ► without it and it's fine now also funny

00:46:29 ◼   ► something like having a Mac without the

00:46:31 ◼   ► internet right you're like you're

00:46:32 ◼   ► unplugged for a few hours like what do I

00:46:33 ◼   ► do with this thing while and it's funny

00:46:35 ◼   ► to me that Twitter is about as old as

00:46:37 ◼   ► the iphone because there you know and I

00:46:40 ◼   ► either very very much married to me and

00:46:44 ◼   ► I know do I sign up for twitter i think

00:46:45 ◼   ► it's mike november two thousand six so a

00:46:47 ◼   ► little bit before the iphone was

00:46:49 ◼   ► announced and six seven months before it

00:46:51 ◼   ► actually shipped but in the grand scheme

00:46:53 ◼   ► of things that's pretty close and one of

00:46:56 ◼   ► the big things i immediately started

00:46:58 ◼   ► doing with my iphone the day I got it

00:47:01 ◼   ► was using Twitter on the iphone which at

00:47:04 ◼   ► the time required the the mobile site

00:47:06 ◼   ► where you can jailbreak and use what was

00:47:09 ◼   ► a twinkle or something like that on

00:47:10 ◼   ► twitter if it was a jailbreak perfect

00:47:12 ◼   ► but that also as to how do you have I

00:47:14 ◼   ► didn't have the first iphone but the

00:47:16 ◼   ► reason that I wanted one so badly one of

00:47:18 ◼   ► the main reasons was twitter i was stuck

00:47:21 ◼   ► on like a sprint contract with the palm

00:47:22 ◼   ► treo so i have to wait for the 3g but no

00:47:27 ◼   ► it is the iphone and Twitter go so well

00:47:29 ◼   ► together and that's why I'm actually

00:47:30 ◼   ► happy that apple and Twitter kind of

00:47:32 ◼   ► work together w the original MDOT

00:47:35 ◼   ► twitter.com was was meant for pre iphone

00:47:39 ◼   ► mobile phones that could render HTML so

00:47:41 ◼   ► it was super super rudimentary I mean it

00:47:44 ◼   ► worked it was good for reading but it

00:47:46 ◼   ► was really I mean it was really meant

00:47:48 ◼   ► for like like a blackberry that could

00:47:50 ◼   ► render HTML not not something like

00:47:52 ◼   ► mobile safari did you see they are they

00:47:55 ◼   ► updated that this week also there was

00:47:57 ◼   ► something yesterday I don't know

00:47:58 ◼   ► yeah they belong in a long since you

00:48:00 ◼   ► know gone into full-on html5 pushing the

00:48:05 ◼   ► limits of what a mobile web thing can do

00:48:08 ◼   ► i don't i'm not quite sure I still don't

00:48:09 ◼   ► know why they do that though because

00:48:10 ◼   ► their app and why would you

00:48:12 ◼   ► I don't know why you would want to use

00:48:13 ◼   ► that instead of a nap and the only

00:48:15 ◼   ► phones that are capable of of taking

00:48:20 ◼   ► advantage of the everything they do on

00:48:22 ◼   ► their new mobile site are ones that have

00:48:23 ◼   ► apps available right well so the new but

00:48:26 ◼   ► then so that I guess that what

00:48:27 ◼   ► they just recently rebuilt was the old

00:48:30 ◼   ► mobile site which was not it's not html5

00:48:33 ◼   ► it's like the old technology and they're

00:48:35 ◼   ► testing it on feature phones and that

00:48:37 ◼   ► kind of stuff

00:48:37 ◼   ► well I didn't say that yeah just I think

00:48:40 ◼   ► it came out you last night or something

00:48:41 ◼   ► like that so that the thing that that's

00:48:43 ◼   ► that the message that and nick bilton

00:48:47 ◼   ► had a good post about this but the

00:48:49 ◼   ► message was you know the Twitter one

00:48:52 ◼   ► Twitter wants to have a consistent user

00:48:54 ◼   ► experience and I think kind of the the

00:48:57 ◼   ► put up or shut up that you know as a

00:48:59 ◼   ► user that i would say to them is well

00:49:01 ◼   ► then do it you know because you know

00:49:04 ◼   ► here we have the ipad app which is

00:49:06 ◼   ► completely not the same as the iPhone

00:49:08 ◼   ► app even close you know there's there's

00:49:10 ◼   ► big features that are missing the mac

00:49:13 ◼   ► app is completely probably deserted I

00:49:16 ◼   ► don't you no matter if you know anything

00:49:17 ◼   ► i don't know about it

00:49:19 ◼   ► I know a little bit more than ok got it

00:49:20 ◼   ► but it's it is a legit is kobby ously I

00:49:23 ◼   ► mean the most important i don't think

00:49:25 ◼   ► it's dead

00:49:26 ◼   ► I do think there will be an update but

00:49:28 ◼   ► it's clearly a low the lowest priority

00:49:30 ◼   ► of everything and anything they have and

00:49:32 ◼   ► the danger is even though they by others

00:49:35 ◼   ► I am i understanding is that they

00:49:37 ◼   ► definitely intend to update it but at a

00:49:39 ◼   ► low enough priority even if you intend

00:49:41 ◼   ► to get around to it you never do

00:49:43 ◼   ► right because there's always something

00:49:45 ◼   ► of one of the higher priority things

00:49:46 ◼   ► that that rises a top it but it mes jute

00:49:50 ◼   ► have you have you have you have a new

00:49:52 ◼   ► macbook pro retina display idea i don't

00:49:55 ◼   ► like its Twitter that the twitter app is

00:49:58 ◼   ► it's all unreadable

00:50:00 ◼   ► yeah because the way just a technical

00:50:02 ◼   ► level the way that it was engineered

00:50:03 ◼   ► does all the drawing to an off-screen

00:50:05 ◼   ► thing and then pushes it to the screen

00:50:09 ◼   ► but that means even text is not retina

00:50:12 ◼   ► whereas more almost all apps even if

00:50:15 ◼   ► they're not updated for retina it's the

00:50:17 ◼   ► stuff like the buttons and the icons

00:50:20 ◼   ► that are not retina but text is retina

00:50:23 ◼   ► automatically which is familiar to

00:50:24 ◼   ► anybody who upgraded like a knife

00:50:26 ◼   ► you know just like with the idea of the

00:50:27 ◼   ► 12 the iphone four before the ABS retina

00:50:30 ◼   ► at least text was retina well with the

00:50:32 ◼   ► twitter app for mac even the texts and

00:50:35 ◼   ► read

00:50:35 ◼   ► and it's it's I mean it's just

00:50:38 ◼   ► unbelievably unreadable you just got to

00:50:40 ◼   ► think that Apple is leaning on them a

00:50:42 ◼   ► little too kind of take care of that

00:50:44 ◼   ► right i mean it is showing them off in

00:50:46 ◼   ► the where i think it was in the keynote

00:50:48 ◼   ► right for the Notification Center and

00:50:50 ◼   ► all that stuff so yeah I would think so

00:50:52 ◼   ► especially with the way that now you can

00:50:54 ◼   ► in mountain-lion you know that mountain

00:50:56 ◼   ► lion games the the iOS like ability to

00:50:59 ◼   ► add a system-level at your twitter

00:51:01 ◼   ► account

00:51:02 ◼   ► ah presumably they'll don't have the

00:51:05 ◼   ► same little promotion hey get the

00:51:07 ◼   ► twitter app in appstore I think the fact

00:51:10 ◼   ► that they but there is no way that Apple

00:51:12 ◼   ► is going to promote that Apple it looks

00:51:14 ◼   ► like this i mean it looks so bad on the

00:51:16 ◼   ► retina display that it would if you

00:51:19 ◼   ► thought Twitter was important that would

00:51:20 ◼   ► make you say well i'm not buying this

00:51:21 ◼   ► computer yet because it's horrendous

00:51:22 ◼   ► that doesn't affect that it supports the

00:51:25 ◼   ► notifications it all mean that they have

00:51:28 ◼   ► to at least update it for that I hope so

00:51:31 ◼   ► i think I because i don't think the

00:51:32 ◼   ► current app itself could support

00:51:34 ◼   ► notification center that is what was

00:51:36 ◼   ► sending notifications to right now I

00:51:38 ◼   ► don't think anything so I I think

00:51:42 ◼   ► they'll fix that I hope so

00:51:43 ◼   ► I don't know so bottom line what do you

00:51:46 ◼   ► think what do you think how you think

00:51:48 ◼   ► it's going to work out with twitter do

00:51:49 ◼   ► you think Twitter is going to shoot

00:51:52 ◼   ► shoot the ability for third-party

00:51:53 ◼   ► clients to work

00:51:55 ◼   ► that's the year that i have that's the

00:51:58 ◼   ► fair that's the fear that that the most

00:52:00 ◼   ► of us have is that the direction are

00:52:02 ◼   ► going is that they're going to say okay

00:52:04 ◼   ► third part where you know there they'll

00:52:06 ◼   ► spin it in the direction of this

00:52:07 ◼   ► consistent interface and they buy

00:52:09 ◼   ► consistent interface they mean our

00:52:11 ◼   ► interface our website and our apps and

00:52:14 ◼   ► you'll either go to twitter.com or

00:52:16 ◼   ► you'll use the Twitter dot app for your

00:52:19 ◼   ► platform and that's it

00:52:20 ◼   ► so here's what we're missing we're

00:52:23 ◼   ► missing the the data of like what number

00:52:26 ◼   ► what percent of tweets are sent

00:52:28 ◼   ► currently from outside client right and

00:52:31 ◼   ► I my guess is it is minuscule Ryan that

00:52:35 ◼   ► it's largely my guests also is that

00:52:38 ◼   ► those tweets are disproportionately from

00:52:40 ◼   ► high popular people you know people who

00:52:47 ◼   ► are like

00:52:49 ◼   ► like us like people who don't just

00:52:52 ◼   ► follow me because they know me

00:52:53 ◼   ► personally but follow me because I'm the

00:52:55 ◼   ► guy rides daring fireball and Michael

00:52:57 ◼   ► you I i would bet that it's more early

00:53:01 ◼   ► twitter users than late twitter users

00:53:03 ◼   ► like if you look at the first 10 million

00:53:05 ◼   ► users and then the last the most recent

00:53:08 ◼   ► 10 million users i bet 99% of the most

00:53:12 ◼   ► recent ones only use official twitter

00:53:14 ◼   ► stuff and the first 10 million it's

00:53:16 ◼   ► probably you know disproportionately

00:53:18 ◼   ► using third-party apps because that's

00:53:20 ◼   ► what we grew up with right like we had a

00:53:22 ◼   ► terrific and twinkle and Tweety and all

00:53:26 ◼   ► these other things but now that people

00:53:27 ◼   ► now they don't know they don't know

00:53:28 ◼   ► about that stuff so and and Twitter as

00:53:33 ◼   ► time and time again made decisions that

00:53:36 ◼   ► are in the favor of the next 50 million

00:53:40 ◼   ► hundred million users at the expense of

00:53:45 ◼   ► the first you know batch of users so I I

00:53:51 ◼   ► don't know I I don't think they're I

00:53:54 ◼   ► don't think the old one day just turn

00:53:55 ◼   ► off the API to clients but they might

00:54:01 ◼   ► and that's kind of crazy 21 at one

00:54:04 ◼   ► option they would have would by the way

00:54:05 ◼   ► which is like okay we could just start

00:54:07 ◼   ► spitting the ads into Tweetbot and

00:54:11 ◼   ► correct that but that revenue with you

00:54:13 ◼   ► and then the way that Google Adsense you

00:54:16 ◼   ► know brings google adds to the whole web

00:54:18 ◼   ► they could bring Twitter adds to the

00:54:20 ◼   ► whole twitter ecosystem but i think that

00:54:23 ◼   ► probably not a I think they're not

00:54:27 ◼   ► really betting on that the way they

00:54:28 ◼   ► maybe once were right and I also if they

00:54:32 ◼   ► want to change the ads or something and

00:54:34 ◼   ► then that you know they don't have any

00:54:35 ◼   ► control over tweet bots display or

00:54:39 ◼   ► anything like that so and you know like

00:54:42 ◼   ► an idea that i know it everybody you

00:54:44 ◼   ► know you people out there listening to

00:54:46 ◼   ► the show i'm sure there's did

00:54:47 ◼   ► ninety-five percent of them are thinking

00:54:49 ◼   ► the same thing i'm about to say which is

00:54:51 ◼   ► why not just let people pay and if you

00:54:55 ◼   ► pay then you can use third-party client

00:54:56 ◼   ► up you know pick charge me twenty

00:55:00 ◼   ► dollars a year and then I have pro

00:55:01 ◼   ► Twitter

00:55:02 ◼   ► around and I can use third-party clients

00:55:04 ◼   ► and other people don't and the masses of

00:55:06 ◼   ► course most people won't pay and i'll

00:55:08 ◼   ► just use twitter.com / the truck free

00:55:10 ◼   ► twitter app and for those of us know who

00:55:13 ◼   ► really really care will do it will just

00:55:15 ◼   ► pay twenty bucks and that might not be

00:55:17 ◼   ► good for the Tweetbot people that might

00:55:19 ◼   ► really put a damper and you know because

00:55:23 ◼   ► it's one thing to pay four bucks for the

00:55:26 ◼   ► app or three bucks for the app and

00:55:28 ◼   ► that's it you pay once and then use the

00:55:30 ◼   ► app and it might be something different

00:55:31 ◼   ► if you had to pay fifteen or twenty

00:55:33 ◼   ► bucks a year just to have your account

00:55:34 ◼   ► upgraded to that but I just don't think

00:55:37 ◼   ► twitter has any interest in that

00:55:38 ◼   ► whatsoever in the same way that Google

00:55:40 ◼   ► doesn't let you pay twenty bucks to get

00:55:42 ◼   ► a search our ad free search results

00:55:45 ◼   ► right and then also gets back to my post

00:55:47 ◼   ► little witches it's not that Twitter

00:55:49 ◼   ► needs to start making money it's that

00:55:52 ◼   ► they need to figure out how to make a

00:55:53 ◼   ► lot of money because you know this is

00:55:56 ◼   ► not 19 if they started doing that in

00:55:58 ◼   ► 2007 and you know made a couple million

00:56:01 ◼   ► bucks a year and that was could have

00:56:03 ◼   ► been pretty cool back then but you know

00:56:05 ◼   ► that they have publicly kind of leak

00:56:08 ◼   ► that they want to have a billion dollar

00:56:09 ◼   ► ad business by 2014

00:56:12 ◼   ► so right you know you're not going to

00:56:13 ◼   ► make a billion dollars from

00:56:15 ◼   ► subscriptions right you know i don't

00:56:17 ◼   ► think anyone you know maybe comcast us

00:56:19 ◼   ► right even if even if you said and I

00:56:21 ◼   ► think let's just throw out a ballpark

00:56:23 ◼   ► number that that five dollars in revenue

00:56:27 ◼   ► per year per user from the ads is

00:56:29 ◼   ► probably I mean that might be reasonable

00:56:32 ◼   ► you know that if they have 200 million

00:56:33 ◼   ► users and they make an average they make

00:56:35 ◼   ► a billion dollars in advertising that's

00:56:37 ◼   ► like five dollars per user

00:56:39 ◼   ► so why not let me give you fifteen

00:56:43 ◼   ► dollars which is three times the average

00:56:45 ◼   ► you get from the ads why not just let me

00:56:47 ◼   ► give you that money to keep using these

00:56:49 ◼   ► third-party clients even if they don't

00:56:51 ◼   ► show the ads but it it it's not that

00:56:53 ◼   ► they don't want the money from you the

00:56:55 ◼   ► one person it's that it doesn't work out

00:56:57 ◼   ► the aggregate right every every person

00:57:00 ◼   ► that that they take out of the potential

00:57:02 ◼   ► add value in population shrinks their

00:57:04 ◼   ► you know their reach to the advertisers

00:57:07 ◼   ► right notice that's their big sales

00:57:08 ◼   ► pitches hey we have you know a hundred

00:57:10 ◼   ► 200 million users by ads here it's the

00:57:13 ◼   ► fact that they need that billion-dollar

00:57:14 ◼   ► idea

00:57:15 ◼   ► not exactly they don't really it doesn't

00:57:17 ◼   ► really work out if it's just fifteen

00:57:19 ◼   ► dollars from John Gruber so he totally

00:57:21 ◼   ► yeah it's mr. dollar idea doesn't work

00:57:24 ◼   ► then then they have to find another one

00:57:25 ◼   ► because you know that there's there's

00:57:28 ◼   ► never a point where they won't have to

00:57:29 ◼   ► find a billion-dollar idea right

00:57:31 ◼   ► no I mean who are the companies that

00:57:32 ◼   ► they're looking to join are looking to

00:57:34 ◼   ► join facebook all advertising google all

00:57:38 ◼   ► advertising apples a huge company but

00:57:40 ◼   ► they sell hardware so that actually

00:57:43 ◼   ► relevant to them now there's not making

00:57:45 ◼   ► hardware

00:57:45 ◼   ► I don't think and there's Yahoo Yahoo

00:57:47 ◼   ► makes you know it has a melt multiple

00:57:49 ◼   ► billion dollar advertising business I

00:57:51 ◼   ► think AOL might also but there aren't

00:57:53 ◼   ► that many of them you know especially

00:57:54 ◼   ► especially on mobile and mobile

00:57:57 ◼   ► advertising is actually a surprisingly

00:58:00 ◼   ► small industry you know it i think it's

00:58:04 ◼   ► in the billions but it's not i don't

00:58:06 ◼   ► think it's in the tens of billions so

00:58:08 ◼   ► it's and this is actually an opportunity

00:58:11 ◼   ► for them to really be a pioneer so they

00:58:14 ◼   ► cannot take it seriously but I I i hope

00:58:17 ◼   ► they don't do anything's mean

00:58:20 ◼   ► ok I could live with it but would I

00:58:23 ◼   ► would I think would be a bad move if

00:58:25 ◼   ► they said if they instead of cutting off

00:58:28 ◼   ► the API if they cut off new access to

00:58:33 ◼   ► the API another and i think that's also

00:58:36 ◼   ► something a lot of people worry that

00:58:37 ◼   ► they're going to do which is another

00:58:39 ◼   ► word say okay no more third-party

00:58:41 ◼   ► clients but the ones who are there are

00:58:43 ◼   ► grandfathered in and you're allowed to

00:58:45 ◼   ► keep going

00:58:46 ◼   ► I think I could live with that because

00:58:48 ◼   ► i'm pretty happy with the developers who

00:58:52 ◼   ► are making Twitter clients today and i

00:58:54 ◼   ► really trust that that you know there's

00:58:56 ◼   ► I feel like we have a still have a

00:58:58 ◼   ► plethora of amazing Twitter clients like

00:59:01 ◼   ► my third favorite twitter client is a

00:59:04 ◼   ► fantastic twitter client that I would be

00:59:05 ◼   ► happy to use if the first two went away

00:59:07 ◼   ► you know 345 deep on the iphone i think

00:59:11 ◼   ► I haven't thought about that is what I'm

00:59:15 ◼   ► ability i wonder if they would

00:59:16 ◼   ► yeah I think that's a very good

00:59:17 ◼   ► possibility that they're just going to

00:59:19 ◼   ► say no more I could live with that but i

00:59:22 ◼   ► still think it would be a mistake

00:59:23 ◼   ► because i don't think you should ever

00:59:25 ◼   ► bet against

00:59:27 ◼   ► the innovations that could come out of

00:59:29 ◼   ► the future that somebody year from now

00:59:32 ◼   ► is going to come up with an idea for a

00:59:34 ◼   ► twitter client that is truly innovative

00:59:36 ◼   ► and the thing that you know I really

00:59:38 ◼   ► hope that Twitter remembers is that so

00:59:41 ◼   ► much of what we take preferred granted

00:59:43 ◼   ► now with twitter both with apps and just

00:59:47 ◼   ► the way people use it was not from them

00:59:49 ◼   ► that it was invented by users Garrett

00:59:53 ◼   ► Murray had to post the other day about

00:59:55 ◼   ► the invention of at replies that not

00:59:58 ◼   ► only that wasn't afraid

00:59:58 ◼   ► only that wasn't afraid

01:00:00 ◼   ► that was awesome that wasn't a feature

01:00:01 ◼   ► that wasn't something people did it was

01:00:03 ◼   ► like all of a sudden like couple of

01:00:05 ◼   ► months in people just started doing it

01:00:07 ◼   ► and it does i do he attributed it to

01:00:09 ◼   ► flicker and I do think that's right

01:00:11 ◼   ► we're flickr for years had a sort of it

01:00:15 ◼   ► wasn't a feature it was just like a what

01:00:17 ◼   ► would you call it like a tradition among

01:00:22 ◼   ► the users that you know if you wanted in

01:00:24 ◼   ► a comment stream some of you post a

01:00:26 ◼   ► photo to flickr and three or four of

01:00:28 ◼   ► your friends would post comments and i

01:00:30 ◼   ► want to write back to the one you wrote

01:00:32 ◼   ► you wrote like the second comment was

01:00:34 ◼   ► you i would write at and then from dome

01:00:37 ◼   ► because that's your flickr name colon in

01:00:39 ◼   ► other words this comment is a response

01:00:41 ◼   ► to from domes 22 above and it wasn't

01:00:44 ◼   ► hooked up in anyway it wasn't you know

01:00:47 ◼   ► there was no a technical connection it

01:00:49 ◼   ► was just a convention the word I'm

01:00:51 ◼   ► looking for was it was just like a

01:00:52 ◼   ► convention mentioned yeah that's right

01:00:54 ◼   ► I Twitter didn't come up with that it

01:00:56 ◼   ► was just something the user started

01:00:58 ◼   ► doing at a you know at the same time

01:01:00 ◼   ► like it late 2006 early two thousand

01:01:03 ◼   ► seven or something like that

01:01:04 ◼   ► hashtags right which is like the one

01:01:08 ◼   ► year which is like their marketing thing

01:01:09 ◼   ► now you know right i got every every

01:01:12 ◼   ► time I turn the TV on there's a there's

01:01:14 ◼   ► a hashtag or two of them you know it's

01:01:16 ◼   ► unbelievable to me and I money i don't

01:01:18 ◼   ► even use hashtags I still think it's I

01:01:20 ◼   ► think it's line on it it's gross it's

01:01:22 ◼   ► alright i don't i only you know well I

01:01:24 ◼   ► use them ironically or like you know by

01:01:27 ◼   ► force right I would never I don't

01:01:29 ◼   ► willingly but i was watching the arm i

01:01:32 ◼   ► was watching the home run derby

01:01:34 ◼   ► yeah and they were both like so they're

01:01:36 ◼   ► teaching during the hat during the home

01:01:38 ◼   ► the major league baseball home run derby

01:01:40 ◼   ► they're showing tweets from from guys

01:01:42 ◼   ► like Justin Verlander I who stunk up the

01:01:45 ◼   ► goddamn game the next night by the way

01:01:47 ◼   ► ruin the American League chances of

01:01:49 ◼   ► getting a World Series home field

01:01:51 ◼   ► advantage nice job for Lander you choker

01:01:53 ◼   ► anyway and that you know and just the

01:01:56 ◼   ► fact that like when you turn on the home

01:01:58 ◼   ► run derby and there's you know on it on

01:02:00 ◼   ► the show while you're watching it

01:02:02 ◼   ► Justin Verlander's tweets showing up and

01:02:05 ◼   ► CC Sabathia and and these guys that the

01:02:08 ◼   ► the the magnitude of that sort of public

01:02:11 ◼   ► awareness of the

01:02:12 ◼   ► service is unbelievable it's just truly

01:02:16 ◼   ► unbelievable i mean i think that this

01:02:18 ◼   ► couple times but the person or your team

01:02:21 ◼   ► at Twitter whose job it is to get

01:02:22 ◼   ► hashtags on TV like those people made

01:02:25 ◼   ► her a bonus the dinner like they've it

01:02:27 ◼   ► sits on the MP notes on the backboard of

01:02:29 ◼   ► the NBA and on every commercial it's on

01:02:32 ◼   ► my wife watches these shows where every

01:02:35 ◼   ► scene has a different hashtag and for

01:02:38 ◼   ► you know for amusement i looked at the

01:02:40 ◼   ► tweets that were on that hashtag and

01:02:42 ◼   ► they're pretty hilarious in a lot of

01:02:44 ◼   ► like teenage girls and that kind of

01:02:46 ◼   ► stuff will know what it means how you

01:02:47 ◼   ► show hash hash shine pound sign and a

01:02:50 ◼   ► word and it's just people know

01:02:53 ◼   ► oh that's a thing on twitter and you can

01:02:55 ◼   ► go to Twitter and type that in and see

01:02:56 ◼   ► what everybody else is is typing it's an

01:02:58 ◼   ► amazing that's that's just astounding

01:03:00 ◼   ► and that tells me that twitter i mean

01:03:03 ◼   ► okay could go away because maybe you

01:03:06 ◼   ► price so this could say this about

01:03:07 ◼   ► myspace URLs a few years ago but it's

01:03:11 ◼   ► going to be hard to torch itself so even

01:03:15 ◼   ► if they did I think piss off a sizable

01:03:18 ◼   ► population I think that they would be

01:03:20 ◼   ► okay i think i think that whatever

01:03:22 ◼   ► losers that they use it was whatever

01:03:24 ◼   ► users they lose i think they'll gain

01:03:28 ◼   ► that back right well I mean just stop

01:03:34 ◼   ► here and do our second sponsor right on

01:03:38 ◼   ► and this is great i've been i've been

01:03:39 ◼   ► waiting for this all week long it's

01:03:43 ◼   ► gonna be this is great i'm excited to do

01:03:44 ◼   ► this one boom boom

01:03:49 ◼   ► I just couldn't wait to say that boom is

01:03:52 ◼   ► a utility for the Mac it's a volume

01:03:58 ◼   ► booster and system-wide equalizer

01:04:00 ◼   ► so you install it and then you get more

01:04:06 ◼   ► volume out of your speakers

01:04:07 ◼   ► I don't know how this works I didn't

01:04:09 ◼   ► believe it i installed it it does work

01:04:11 ◼   ► it's kind of I don't know what what

01:04:13 ◼   ► these guys are doing to make this work

01:04:15 ◼   ► but if you do stuff like watch movies

01:04:19 ◼   ► like from netflix or hulu or itunes or

01:04:24 ◼   ► you listen to music and you're using the

01:04:25 ◼   ► speak

01:04:26 ◼   ► is on your Mac if you don't if you're

01:04:28 ◼   ► not hooking it up to your hifi system or

01:04:30 ◼   ► something like that boom makes this

01:04:33 ◼   ► stuff sound better makes it sound bigger

01:04:35 ◼   ► makes it sound better

01:04:36 ◼   ► I'm it's not just me I'm not dumb don't

01:04:39 ◼   ► just take my word for it one this year

01:04:41 ◼   ► at macworld that one the best of show

01:04:43 ◼   ► award from macworld magazine at macworld

01:04:46 ◼   ► expo and macworld hailed not just the

01:04:52 ◼   ► way that it actually worked and made you

01:04:54 ◼   ► know actually made your audio sound

01:04:55 ◼   ► better but the simplicity and the

01:04:57 ◼   ► elegance and the it's just a beautiful

01:04:59 ◼   ► beautiful interface really simple and

01:05:06 ◼   ► it's from our friends at global delight

01:05:09 ◼   ► you might recall them careful listeners

01:05:11 ◼   ► of the talk show may remember global

01:05:15 ◼   ► delight from sponsoring the show two

01:05:17 ◼   ► weeks ago for camera+ pro if you like

01:05:20 ◼   ► that app you're going to love this app

01:05:21 ◼   ► for the mac i'm really really cool

01:05:25 ◼   ► it's a 699 app you can get it at the app

01:05:27 ◼   ► store or on global global delights

01:05:30 ◼   ► website storm but here's the deal

01:05:33 ◼   ► they've got a two dollar off sale on

01:05:35 ◼   ► anything to box well hell that's thirty

01:05:37 ◼   ► percent for a 699 app you can get it for

01:05:39 ◼   ► 499 for the next week you can do that at

01:05:43 ◼   ► the app store if you want go there in

01:05:45 ◼   ► search for boom Bo om or you can go to

01:05:49 ◼   ► their website

01:05:51 ◼   ► boom volume booster dot-com same price

01:05:55 ◼   ► and the appstore direct from them and

01:05:58 ◼   ► and if you're even if you're not

01:06:00 ◼   ► convinced yet for five bucks to buy boom

01:06:02 ◼   ► if you go to boom volume booster com you

01:06:05 ◼   ► get a seven day free trial install it

01:06:08 ◼   ► see if it works see if it makes your

01:06:11 ◼   ► audio sound better and if it does get it

01:06:14 ◼   ► now you'll save to box five dollars

01:06:17 ◼   ► boom what a great name for a nap but I

01:06:21 ◼   ► so i just picked up boom and I'm so

01:06:23 ◼   ► happy that you told me that exists

01:06:24 ◼   ► because you know I've been using itunes

01:06:28 ◼   ► of course has an equalizer and it makes

01:06:30 ◼   ► music sound grade but Spotify does not

01:06:33 ◼   ► and even if you pay extra for the high

01:06:36 ◼   ► quality music on Spotify it still sounds

01:06:38 ◼   ► pretty muddy I have

01:06:39 ◼   ► be nice speakers and it just it makes me

01:06:43 ◼   ► not want to use Spotify so because they

01:06:45 ◼   ► don't have an equaliser least it didn't

01:06:46 ◼   ► last time I look at starbucks it was

01:06:48 ◼   ► really excited to look for do did you

01:06:49 ◼   ► ever use there is a great old rogue

01:06:51 ◼   ► amoeba app called detour

01:06:53 ◼   ► yes I used to love that everything is it

01:06:55 ◼   ► reminds me a little of that doesn't do

01:06:57 ◼   ► that quite the same thing but it's

01:06:58 ◼   ► anything that makes your system audio

01:07:00 ◼   ► some betters is awesome in my book so

01:07:02 ◼   ► i'm on pump that I have it now

01:07:04 ◼   ► yeah and that's a terrific example the

01:07:06 ◼   ► terrific example anything that doesn't

01:07:08 ◼   ► anything listen to pandora is another 12

01:07:10 ◼   ► where you're like great free music

01:07:12 ◼   ► awesome

01:07:13 ◼   ► oh sounds like it's coming out of my

01:07:15 ◼   ► fridge or something like that so or

01:07:18 ◼   ► coming out of a speaker that you've got

01:07:20 ◼   ► in a drawer like close behind the drawer

01:07:23 ◼   ► now it's great and it is a perfect

01:07:25 ◼   ► example is any app that you listen to

01:07:27 ◼   ► audio from that itself doesn't have

01:07:29 ◼   ► equalizer controls and you want to deal

01:07:31 ◼   ► with it i just get boom it works across

01:07:34 ◼   ► your whole system

01:07:35 ◼   ► have you seen the like that i think it's

01:07:37 ◼   ► HP has pc laptops with Beats Audio is

01:07:41 ◼   ► I've never tried those but i can't

01:07:44 ◼   ► imagine those are that actually is

01:07:45 ◼   ► better i don't i don't know it just it

01:07:47 ◼   ► always looks to me is like wow this is

01:07:49 ◼   ► this kind of trashy and other phone

01:07:51 ◼   ► wasn't their phone that came on it

01:07:53 ◼   ► yeah it's like HTC bought beats yes HT

01:07:56 ◼   ► yeah it's like that I can't think of a

01:08:00 ◼   ► better example of why HTC is losing its

01:08:02 ◼   ► you know that all the momentum that had

01:08:05 ◼   ► built up then the fact that it's going

01:08:06 ◼   ► to go out and buy beats like that's just

01:08:08 ◼   ► the at such as such a lame mainstream

01:08:12 ◼   ► type thing

01:08:13 ◼   ► yeah doesn't seem like you needed to do

01:08:14 ◼   ► that just seems italic that make this

01:08:16 ◼   ► should sound better writings that make

01:08:18 ◼   ► it sound better hire some audio guys and

01:08:22 ◼   ► and that's it you don't need to assume

01:08:24 ◼   ► weird to me

01:08:25 ◼   ► yep let's talk tablets

01:08:30 ◼   ► yes let's have been thinking about them

01:08:32 ◼   ► i had a dream about having weird dreams

01:08:36 ◼   ► I don't know what that's about I had a

01:08:38 ◼   ► weird dream

01:08:38 ◼   ► a.s.a Steve Jobs stream where I had a

01:08:42 ◼   ► five inch iPad and he actually

01:08:44 ◼   ► everystevejobsvideo yells at me about

01:08:46 ◼   ► something stupid but why would you want

01:08:49 ◼   ► to have a 5-inch ipad that's that's

01:08:51 ◼   ► idiotic or something like that but

01:08:53 ◼   ► I was actually I was in Korea a few in a

01:08:56 ◼   ► couple months ago and they the that

01:09:00 ◼   ► galaxy note is is pretty big barely at

01:09:03 ◼   ► least in terms of literally i sense in

01:09:05 ◼   ► stores yet literally it's it's quite big

01:09:07 ◼   ► there but it was in all the windows and

01:09:10 ◼   ► all the the little cellphone shops and

01:09:12 ◼   ► actually sell a lot of people using it

01:09:14 ◼   ► you know maybe that was just the no

01:09:15 ◼   ► i-i've I've heard that that's true and

01:09:17 ◼   ► I've because I've made fun of the galaxy

01:09:19 ◼   ► note that the galaxy note is a 5-inch

01:09:21 ◼   ► phone comes with a stylus and it is

01:09:23 ◼   ► truly enormous even if you've seen like

01:09:25 ◼   ► a Galaxy Nexus or something I mean this

01:09:27 ◼   ► 5 inches is a styling but it is

01:09:30 ◼   ► Samsung's reported you know like it what

01:09:32 ◼   ► their best selling phones are worldwide

01:09:33 ◼   ► and it's up there and and apparently

01:09:35 ◼   ► it's really really popular not that

01:09:37 ◼   ► popular in the US but apparently really

01:09:39 ◼   ► popular and Asia we're gonna say were

01:09:42 ◼   ► Korea as a Korea which is you know the

01:09:43 ◼   ► homeless of samsung um yeah and so that

01:09:47 ◼   ► was so surprising to me and I I think

01:09:50 ◼   ► your take is right on the dandelions

01:09:52 ◼   ► post that you link to recently which is

01:09:54 ◼   ► that the the kind of the tweener sizes

01:09:57 ◼   ► are interesting i would not want to

01:09:59 ◼   ► replace my iphone with one but I could

01:10:01 ◼   ► see myself using a tablet in more places

01:10:04 ◼   ► if it were not so bulky right well and

01:10:10 ◼   ► another way I just want i filed a note

01:10:13 ◼   ► from 15 minutes ago on the show and we

01:10:15 ◼   ► were talking about 11 vs 13 in chairs

01:10:17 ◼   ► and i think that the this purported I

01:10:21 ◼   ► still you know I've used the word

01:10:22 ◼   ► purported more times in the last two

01:10:24 ◼   ► weeks then I think the last year

01:10:25 ◼   ► combined but this purported ipad mini

01:10:28 ◼   ► that 7.5 inches diagonal to me why would

01:10:31 ◼   ► they do that well to me it's why do they

01:10:33 ◼   ► make an 11 and a 13 inch air

01:10:35 ◼   ► hmm you know and I everything I've heard

01:10:37 ◼   ► is that the 13-inch air is the best

01:10:39 ◼   ► seller

01:10:40 ◼   ► I like the 11-inch though I really do my

01:10:43 ◼   ► thinking is number 1i have my eyes are

01:10:46 ◼   ► really still good enough that I don't

01:10:48 ◼   ► mind how small the screen is and to my

01:10:51 ◼   ► thinking is if you're going to go

01:10:52 ◼   ► portable go portable you know and I want

01:10:55 ◼   ► a big big ass 30 inch display on my desk

01:10:58 ◼   ► and I want the smallest possible thing

01:10:59 ◼   ► to use on an airplane and

01:11:01 ◼   ► on my lap and stuff like that and that's

01:11:02 ◼   ► why i bought the that's the exact

01:11:04 ◼   ► conversation i had with the guy at the

01:11:05 ◼   ► apple store when i bought the 11 chair

01:11:08 ◼   ► he's like you know what he he's not

01:11:10 ◼   ► allowed to give me advice but I was like

01:11:11 ◼   ► fuck it man i'm going with the smallest

01:11:13 ◼   ► this one possible which was used to be

01:11:16 ◼   ► my phone buying strategy to is like

01:11:18 ◼   ► which sony ericsson feature phone can i

01:11:20 ◼   ► buy this the literally the smallest

01:11:22 ◼   ► phone possible and can you know cannon

01:11:24 ◼   ► little digital cameras too so it makes

01:11:27 ◼   ► sense and and I don't think that 7-inch

01:11:31 ◼   ► tablets have sold poorly because they're

01:11:33 ◼   ► 7-inch tablets i think it's just because

01:11:35 ◼   ► they most of them have terrible software

01:11:38 ◼   ► and they suck like I think that this

01:11:40 ◼   ► that it will announce I'm with you I'm

01:11:43 ◼   ► calling at the 8-inch I'm glad if if it

01:11:46 ◼   ► had if it's comes out i think it will be

01:11:49 ◼   ► phenomenally successful not just because

01:11:52 ◼   ► of the portability which I think people

01:11:55 ◼   ► who think about this stuff will get that

01:11:56 ◼   ► but i think the price thing is really

01:11:58 ◼   ► going to be big for the same reason that

01:12:00 ◼   ► you know you link to my site this week

01:12:02 ◼   ► and I you know you think that there were

01:12:05 ◼   ► the main reason that the ipod blew up so

01:12:07 ◼   ► big was the the mother mini and the nano

01:12:11 ◼   ► like that i think that they have and

01:12:13 ◼   ► what made its yellow mainstream was that

01:12:15 ◼   ► it's it's cheap enough that you can kind

01:12:17 ◼   ► of buy it and yeah it's not gonna fit

01:12:19 ◼   ► all your music but it doesn't matter

01:12:21 ◼   ► because you know most people don't buy

01:12:24 ◼   ► albums anyway they buy single so what do

01:12:26 ◼   ► they care

01:12:26 ◼   ► I remember it well that the time that

01:12:29 ◼   ► that was the big thing with that when

01:12:30 ◼   ► the ipad ipod mini shipped and it was

01:12:32 ◼   ► right I was fifty dollars difference

01:12:35 ◼   ► from the lower end bigger white ipod

01:12:39 ◼   ► which I think was 15 gigabytes at the

01:12:42 ◼   ► time so I'm and maybe i'm wrong i think

01:12:43 ◼   ► it was like 249 for the mini and 299 for

01:12:47 ◼   ► the 15 gigabyte thing in there and

01:12:49 ◼   ► everybody was wine the world when you

01:12:51 ◼   ► spend 50 more bucks and get and I think

01:12:54 ◼   ► it was even five gigabytes it was four

01:12:55 ◼   ► gigabytes on the mini you get more than

01:12:58 ◼   ► three times the storage but I've heard

01:13:01 ◼   ► this numerous times is that that the

01:13:02 ◼   ► average i don't know what the numbers at

01:13:04 ◼   ► now but that the average ipod user only

01:13:07 ◼   ► had like two gigabytes of music a liar

01:13:10 ◼   ► yeah the whole library early

01:13:12 ◼   ► at that point most people you know and I

01:13:14 ◼   ► was cute the average was skewed heavily

01:13:16 ◼   ► by the people with huge libraries and

01:13:20 ◼   ► that the masses that like the teenager

01:13:23 ◼   ► media and yeah like the median yeah they

01:13:25 ◼   ► like a gig or something I can you know

01:13:27 ◼   ► in the teenagers they just listen to the

01:13:28 ◼   ► same 30 songs over and over again you

01:13:30 ◼   ► know exactly and i think that i think

01:13:33 ◼   ► that we like week old school Mac people

01:13:36 ◼   ► like we we rationalize every fifty

01:13:38 ◼   ► dollars we spend you know but in normal

01:13:41 ◼   ► people that go to the store they're like

01:13:43 ◼   ► I kinda want an ipad all this one's 50

01:13:45 ◼   ► bucks cheaper than buying it you know

01:13:47 ◼   ► and it's and also i think that 250 200

01:13:51 ◼   ► dollar price is actually meaningful like

01:13:53 ◼   ► that's a kind of your getting into

01:13:55 ◼   ► impulse purchase range there i think

01:13:57 ◼   ► apple hit it out of the park with the

01:13:59 ◼   ► original ipod in 2001 where they said a

01:14:03 ◼   ► thousand songs in your pocket and people

01:14:05 ◼   ► here that and every almost everybody

01:14:07 ◼   ► here's a thousand songs on a device

01:14:09 ◼   ► that's all I'll never I don't have a

01:14:12 ◼   ► thousand songs it whether they did or

01:14:14 ◼   ► not they have no idea but that that

01:14:15 ◼   ► number was big enough 200 cds that's

01:14:17 ◼   ► like in right and even when they when

01:14:19 ◼   ► they reduced it the original ipod had

01:14:22 ◼   ► five gigabyte drive and the at first

01:14:24 ◼   ► ipod mini and we had a 4 gigabyte drive

01:14:26 ◼   ► but they had since switched the default

01:14:28 ◼   ► format from mp3 to AAC and that got like

01:14:33 ◼   ► it the the compression increase was

01:14:35 ◼   ► enough that they could still say a

01:14:36 ◼   ► thousand songs and which is good enough

01:14:38 ◼   ► that they've never it in 12 years or 11

01:14:42 ◼   ► years they've you know thousand state

01:14:45 ◼   ► they already had the right number of

01:14:46 ◼   ► storage space and was it the mini or the

01:14:49 ◼   ► nano that's deep pulled out of like the

01:14:51 ◼   ► little tiny pocket in the genes nano

01:14:54 ◼   ► okay yeah admit when the nano came out

01:14:56 ◼   ► that just blew my mind I was like how is

01:14:59 ◼   ► it that smaller that's that's crazy i

01:15:01 ◼   ► gotta make a note to ask about that

01:15:02 ◼   ► because i still think that his genes had

01:15:04 ◼   ► to be raped because you were as 50 ones

01:15:06 ◼   ► and I've tried that with with a nano and

01:15:08 ◼   ► it doesn't quite fit

01:15:09 ◼   ► I think that he had like a big pair of

01:15:11 ◼   ► jeans like the with it wasn't cheating

01:15:13 ◼   ► with wise but i still think that in

01:15:15 ◼   ► terms of the depth i think you had to

01:15:17 ◼   ► have a rig pair of jeans that be a great

01:15:19 ◼   ► like forensic look back into the and for

01:15:23 ◼   ► people who don't think that I you know

01:15:25 ◼   ► look

01:15:25 ◼   ► into the critical issues surrounding

01:15:26 ◼   ► Apple incorporated come on the case a

01:15:30 ◼   ► pruner is that the yeah pronounce that

01:15:31 ◼   ► you do a separator of the Zapruder i

01:15:34 ◼   ► believe the printer

01:15:35 ◼   ► ok so I one thing that you said a long

01:15:40 ◼   ► time ago thats intrigue me is the you

01:15:42 ◼   ► know the potential someday for a bigger

01:15:44 ◼   ► ipad that's actually something that i

01:15:46 ◼   ► would love like I you know I'm staring

01:15:48 ◼   ► right now at my switched off 27-inch

01:15:51 ◼   ► imac across the room and I'm like man I

01:15:53 ◼   ► would love like a I don't know it a 18

01:15:57 ◼   ► inch iPad on my lap on the couch that

01:16:00 ◼   ► would be kind of cool you could do all

01:16:02 ◼   ► sorts of stuff with that it would

01:16:04 ◼   ► probably expensive and fragile and that

01:16:06 ◼   ► sort of stuff but i would pay a thousand

01:16:09 ◼   ► bucks for that'd be pretty cool

01:16:10 ◼   ► yeah I i do and i think i think

01:16:12 ◼   ► long-term

01:16:14 ◼   ► it's inevitable because i really do

01:16:15 ◼   ► think that the I you know I just grew up

01:16:21 ◼   ► with with the iphone but I really think

01:16:23 ◼   ► that iOS is to the computing landscape