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The Talk Show

12: Down to the Mac Nerd Guys, with John Siracusa

 

00:00:00 ◼   ► you know how to do to get this to happen

00:00:01 ◼   ► what you have to do a reboot into my

00:00:04 ◼   ► SuperDuper clone really yeah because i

00:00:07 ◼   ► just upgraded 10-8 i was like i might

00:00:09 ◼   ► upgrade every other computer that is a

00:00:11 ◼   ► 10-8 without a problem i said are all

00:00:12 ◼   ► this looks like it's gonna be a cakewalk

00:00:14 ◼   ► I'll just upgrade my main machine to ten

00:00:15 ◼   ► eight and it was going fine until I

00:00:18 ◼   ► tried to use skype and you sounded like

00:00:19 ◼   ► whatever that the voice from the screen

00:00:22 ◼   ► movie haha yeah or girl I I always I

00:00:27 ◼   ► always do my skyping from my macbook air

00:00:29 ◼   ► but that right after i upgraded that

00:00:31 ◼   ► machine to ten eight and first tried to

00:00:32 ◼   ► record a show i forget how many problems

00:00:34 ◼   ► skype gave me it was it was pretty bad

00:00:37 ◼   ► anyway before we get started this is

00:00:39 ◼   ► this is a record this is something we i

00:00:42 ◼   ► do with everybody on the show now is I

00:00:43 ◼   ► need a little bit personal information I

00:00:45 ◼   ► need your mother's maiden name and the

00:00:48 ◼   ► name of the street you grew up on and

00:00:50 ◼   ► your first elementary school about my

00:00:52 ◼   ► pet's name first pet it had the exactly

00:00:54 ◼   ► i need all four of those then yeah it's

00:00:57 ◼   ► always just been weird to me that this

00:00:59 ◼   ► we have all these rules around passwords

00:01:01 ◼   ► and the backup to the backup for like

00:01:03 ◼   ► well in case you forgot your password

00:01:04 ◼   ► the backup is like things people can

00:01:07 ◼   ► easily find out about using the internet

00:01:08 ◼   ► that's like the category of what they

00:01:10 ◼   ► are you know him

00:01:11 ◼   ► of all the things like what color is

00:01:13 ◼   ► your hair what is your eye color you

00:01:15 ◼   ► like you can google for all this stuff a

00:01:17 ◼   ► mother's maid named you kill off your

00:01:19 ◼   ► entire mother's side of the family like

00:01:20 ◼   ► they no longer exist how hard is it to

00:01:22 ◼   ► look up what someone's mother's maiden

00:01:23 ◼   ► name is yeah

00:01:26 ◼   ► and of course know the reason we're

00:01:27 ◼   ► talking about this is the the mat Honan

00:01:29 ◼   ► situation from a week ago was a picture

00:01:32 ◼   ► of my case you want to know his hair

00:01:33 ◼   ► color and eye color

00:01:34 ◼   ► all right go right to the wire story so

00:01:37 ◼   ► the poor guy right there and just look

00:01:39 ◼   ► on his face is like I just lost all the

00:01:41 ◼   ► photos my daughter so that's what that

00:01:43 ◼   ► looks as to me

00:01:44 ◼   ► so anyway long story short I mean I'm

00:01:47 ◼   ► sure everybody listens is probably at

00:01:49 ◼   ► least somewhat familiar with the story

00:01:50 ◼   ► but mat Honan is a lot of Twitter

00:01:52 ◼   ► followers any rights for Wired used to

00:01:54 ◼   ► write for gizmodo i really had like a

00:01:58 ◼   ► war almost like a worst-case scenario

00:02:00 ◼   ► where like saturday afternoon he's

00:02:02 ◼   ► playing with his young daughter and all

00:02:03 ◼   ► of a sudden like starts noticing some

00:02:06 ◼   ► funky things i forget what what came

00:02:07 ◼   ► first but like all the Senators phone

00:02:09 ◼   ► rebooted as I phone rebooted and next

00:02:14 ◼   ► thing you know is his ipad reboots his

00:02:16 ◼   ► macbook air reboots they all get locked

00:02:18 ◼   ► out there all remote wiped and all the

00:02:22 ◼   ► sudden some hacker group starts posting

00:02:24 ◼   ► takes over his twitter account start

00:02:26 ◼   ► posting having just horrible racist and

00:02:29 ◼   ► homophobic and maybe most embarrassing

00:02:32 ◼   ► of all ridiculous hacker leet speak talk

00:02:35 ◼   ► to his Twitter account and long story

00:02:40 ◼   ► short the whole thing happened because

00:02:43 ◼   ► they wanted to mess with his twitter

00:02:44 ◼   ► account and to get his twitter account

00:02:46 ◼   ► they wanted his gmail account and his

00:02:52 ◼   ► gmail account had as his backup is

00:02:57 ◼   ► me.com iCloud email address as I got you

00:03:02 ◼   ► know secondary account and they knew

00:03:04 ◼   ► that they could take that over just by

00:03:06 ◼   ► calling apple and giving them his street

00:03:10 ◼   ► address in the last four digits of his

00:03:12 ◼   ► credit card and they could get the last

00:03:15 ◼   ► four digits of his credit card just by

00:03:17 ◼   ► calling amazon and giving amazon is what

00:03:23 ◼   ► was it i forget what you need to know

00:03:25 ◼   ► like an email address and a shipping

00:03:26 ◼   ► address and then you could say hey i

00:03:28 ◼   ► have a new credit card i just wanted to

00:03:30 ◼   ► add it to my account you give them a

00:03:31 ◼   ► bogus credit card then you call amazon

00:03:35 ◼   ► write back and say I I lost access to my

00:03:39 ◼   ► email I think I've got this right so far

00:03:41 ◼   ► doing yeah you gotta read your stuff I

00:03:43 ◼   ► lost access to my email but I do know

00:03:45 ◼   ► the last four digits of my credit card

00:03:47 ◼   ► which is the bogus one they just gave

00:03:49 ◼   ► you did you just gave amazon not even a

00:03:51 ◼   ► real credit card you did you just go

00:03:53 ◼   ► online and use like a tool that gives

00:03:55 ◼   ► you like a credit card that you know one

00:03:58 ◼   ► that hasn't been verified to make

00:04:00 ◼   ► charges but just the numbers comply with

00:04:04 ◼   ► the rules you know we're like MasterCard

00:04:05 ◼   ► start with a five and pieces start with

00:04:08 ◼   ► a four

00:04:08 ◼   ► couple of other rules at which point

00:04:11 ◼   ► amazon will let you reset your account

00:04:15 ◼   ► to i forget what they do it somehow they

00:04:19 ◼   ► reset your they let you add a new email

00:04:21 ◼   ► address i think they let you log in and

00:04:23 ◼   ► you can't see your credit card numbers

00:04:25 ◼   ► at the login you can see the abbreviated

00:04:27 ◼   ► version right existing credit card

00:04:28 ◼   ► number which is all you need to give

00:04:30 ◼   ► Apple right just this last four digits

00:04:33 ◼   ► going to start out everything except the

00:04:34 ◼   ► last four right and so then you can call

00:04:37 ◼   ► apple back with say i'm mat Honan here's

00:04:40 ◼   ► my home address here's the last four

00:04:43 ◼   ► digits of my count III did you know

00:04:46 ◼   ► please reset my my iCloud password and

00:04:50 ◼   ► then at that point all that all those

00:04:52 ◼   ► dominoes that I just set up over the

00:04:54 ◼   ► last four minutes they all fall down

00:04:56 ◼   ► because now they've got his iCloud

00:04:58 ◼   ► account and they can

00:05:01 ◼   ► they've got the password for that and

00:05:02 ◼   ► then they use that to use the find my

00:05:05 ◼   ► iphone to remote wipe his devices to

00:05:07 ◼   ► lock him out of his computers and then

00:05:09 ◼   ► they had gmail send reset password to

00:05:13 ◼   ► the iCloud account they were control of

00:05:14 ◼   ► which let them take over his gmail and

00:05:17 ◼   ► then they just did it seems like the guy

00:05:19 ◼   ► I can eat as it the thing that most

00:05:21 ◼   ► surprisingly easy wasn't it at least

00:05:23 ◼   ► publicly and writing about it didn't

00:05:25 ◼   ► seem angry about the guys who did this

00:05:26 ◼   ► to him

00:05:27 ◼   ► that's one of those things where like

00:05:28 ◼   ► you're in shock right is it's just it's

00:05:31 ◼   ► just such a huge to thing that just so

00:05:33 ◼   ► unlikely to happen you don't even

00:05:34 ◼   ► imagine happening then also he says many

00:05:38 ◼   ► times that he blames himself and

00:05:39 ◼   ► probably rightly like you don't blame

00:05:42 ◼   ► yourself for getting hacked but you

00:05:43 ◼   ► blame for yourself or having no backups

00:05:44 ◼   ► right that's that's the killer all the

00:05:46 ◼   ► guys wanted to do is take over his

00:05:48 ◼   ► twitter account and mess around with it

00:05:49 ◼   ► which in and of itself would be their

00:05:52 ◼   ► being assholes about it but at least if

00:05:54 ◼   ► that's all that they did all they did

00:05:56 ◼   ► was embarrass him by putting a bunch of

00:05:58 ◼   ► gibberish on his twitter account for 12

00:06:00 ◼   ► hours but the remote wiping of his

00:06:03 ◼   ► computers and they they also like remote

00:06:06 ◼   ► war not remote white but you know did

00:06:08 ◼   ► whatever you do in gmail to say hey just

00:06:10 ◼   ► you know delete everything I have in

00:06:12 ◼   ► here which is right for him like seven

00:06:13 ◼   ► years of email or something like that

00:06:15 ◼   ► boom just to close out the account

00:06:18 ◼   ► that's just spiked well it's not it's

00:06:20 ◼   ► not so much spite because they don't

00:06:22 ◼   ► even

00:06:22 ◼   ► the guy it's just like if you give

00:06:23 ◼   ► hackers if that one's hackers get access

00:06:26 ◼   ► how are you going to resist that like

00:06:27 ◼   ► now you know that the whole idea is like

00:06:29 ◼   ► control and power it's like you know

00:06:31 ◼   ► what I can remotely wipe all these guys

00:06:32 ◼   ► machines because of how we set

00:06:34 ◼   ► everything up that's just the ultimate

00:06:35 ◼   ► in power you're reaching across the

00:06:37 ◼   ► internet and just like massively smiting

00:06:39 ◼   ► this person so it's impossible to resist

00:06:42 ◼   ► I guess so because I guess whatever is

00:06:43 ◼   ► wrong with your with whatever is wrong

00:06:45 ◼   ► with your mind that would make you

00:06:47 ◼   ► wanted to take over someones twitter

00:06:50 ◼   ► account like that it's probably wrong in

00:06:52 ◼   ► the same way where you're going to get

00:06:53 ◼   ► to have a giggle out of remote wiping

00:06:55 ◼   ► their computer and that's that's all you

00:06:57 ◼   ► need

00:06:58 ◼   ► yeah that's just that's just the mindset

00:07:01 ◼   ► but the thing about it is like so we all

00:07:04 ◼   ► heard this story and i think first thing

00:07:07 ◼   ► everyone is looking for like what can i

00:07:08 ◼   ► do to prevent this happening to me

00:07:10 ◼   ► that's why we all right all these

00:07:11 ◼   ► details about how this is akin to that

00:07:13 ◼   ► and you know like is there something I

00:07:16 ◼   ► can do to my setup to make it so this

00:07:18 ◼   ► can't happen to me and I think the worst

00:07:20 ◼   ► part of the story is there's probably

00:07:23 ◼   ► nothing you can do to stop something

00:07:25 ◼   ► similar happening to your not the exact

00:07:27 ◼   ► same thing but something similar because

00:07:29 ◼   ► all you can do is have good backups

00:07:31 ◼   ► obviously but ignoring that having good

00:07:33 ◼   ► backups everything else is like things

00:07:35 ◼   ► that aren't under our control we don't

00:07:37 ◼   ► control amazon's policy for recovering

00:07:40 ◼   ► your credit card or Apple's policy for

00:07:42 ◼   ► how to reset like we don't control any

00:07:43 ◼   ► of that stuff and so does not it does

00:07:46 ◼   ► seem we seem powerless because like i

00:07:48 ◼   ► have good passwords are all different

00:07:51 ◼   ► I have like having a backup gmail

00:07:52 ◼   ► account seems like a good thing I have

00:07:54 ◼   ► you know if I ever need to recover I've

00:07:55 ◼   ► got my backup gmail account like

00:07:57 ◼   ► everything seems to be good and then

00:07:59 ◼   ► that but where we end up getting screwed

00:08:01 ◼   ► is because of things that other people

00:08:02 ◼   ► did that we can't control me probably

00:08:04 ◼   ► never even thought of point like Google

00:08:06 ◼   ► for example is really really encourages

00:08:08 ◼   ► you to have a backup gmail account but

00:08:10 ◼   ► in fact if he didn't he would have been

00:08:11 ◼   ► better off right or if it had been

00:08:14 ◼   ► something other than you know so a

00:08:15 ◼   ► different service that we didn't have as

00:08:18 ◼   ► exploitable rules for password recovery

00:08:21 ◼   ► and it's kinda gets back to the question

00:08:23 ◼   ► of you know the getting your what is

00:08:25 ◼   ► your first pet's name and stuff like

00:08:26 ◼   ► that

00:08:27 ◼   ► the idea that there's all the security

00:08:28 ◼   ► but the weak link in the security is the

00:08:31 ◼   ► the thing that's there because we all

00:08:33 ◼   ► forget our passwords and that's like oh

00:08:34 ◼   ► I forgot my pass

00:08:35 ◼   ► word how do i recover it and the things

00:08:38 ◼   ► that used to recover it or so much less

00:08:40 ◼   ► secure than every other part of the

00:08:42 ◼   ► system is just the most glaring weak

00:08:44 ◼   ► link meanwhile as well ask you like what

00:08:45 ◼   ► is your first name is your last name

00:08:48 ◼   ► like it's so easy to find information

00:08:49 ◼   ► and just you know just tell me the truth

00:08:52 ◼   ► is it really you

00:08:53 ◼   ► right like you but your pics with your

00:08:55 ◼   ► pinky swear you can get your account oh

00:08:56 ◼   ► and I I recognize why that's the case

00:08:58 ◼   ► but it seems almost perverse it's like

00:09:00 ◼   ► it's easier you know it's easier than

00:09:03 ◼   ► remembering your password remembering

00:09:05 ◼   ► simple demographic information about

00:09:06 ◼   ► yourself and look at your wall a few

00:09:07 ◼   ► seconds of your credit card and that's

00:09:09 ◼   ► all you need to get into these counts if

00:09:10 ◼   ► you're willing to sit on that phone for

00:09:11 ◼   ► two seconds so right and i have to admit

00:09:15 ◼   ► and a certain selfish level one of the

00:09:17 ◼   ► things I was looking at over the weekend

00:09:19 ◼   ► as this excuse me is this situation

00:09:22 ◼   ► exploded was I remember thinking I I

00:09:26 ◼   ► kind of hope that conan did something

00:09:28 ◼   ► stupid

00:09:28 ◼   ► at some point along the way like you

00:09:31 ◼   ► know figures out that it you know like

00:09:32 ◼   ► he logged into his gmail on a you know

00:09:34 ◼   ► that a library public library computer

00:09:40 ◼   ► or something like that

00:09:41 ◼   ► um I like something that I would never

00:09:46 ◼   ► do so that I then i could think well

00:09:49 ◼   ► that couldn't happen to me

00:09:50 ◼   ► yeah whereas I kind of think I yeah it

00:09:58 ◼   ► might be I don't know if that's aI don't

00:10:01 ◼   ► know that anybody could take over my

00:10:02 ◼   ► twitter account the way that they did I

00:10:03 ◼   ► don't think i have a chain of emails

00:10:05 ◼   ► account that's connected to gmail like

00:10:09 ◼   ► that but I'm not a hundred percent sure

00:10:12 ◼   ► but on but he certainly somebody

00:10:15 ◼   ► certainly could have could ever even

00:10:17 ◼   ► still could take over my icloud account

00:10:21 ◼   ► the same way

00:10:22 ◼   ► yeah well not anymore because I'm right

00:10:26 ◼   ► because I and amazon has as well and I

00:10:29 ◼   ► think that's the one thing in the

00:10:30 ◼   ► stories i think Amazon decision to

00:10:33 ◼   ► display the stars you know in the last

00:10:35 ◼   ► four digits of the credit card i don't

00:10:36 ◼   ► think you should bring them for that

00:10:37 ◼   ► because that's been standard practice

00:10:39 ◼   ► for ever

00:10:40 ◼   ► yeah and everything the last four digits

00:10:42 ◼   ► the flaw was not that Amazon shows you

00:10:44 ◼   ► last word is the flaws in amazon's

00:10:45 ◼   ► customer service allowing you to reset

00:10:47 ◼   ► passwords and

00:10:48 ◼   ► secondarily an apple saying all you just

00:10:51 ◼   ► need to give me the last four digits

00:10:52 ◼   ► because I don't want you to read the all

00:10:53 ◼   ► the digits over the phone because that

00:10:55 ◼   ► would be insecure or whatever like

00:10:56 ◼   ► that's crazy where you just need the

00:10:58 ◼   ► last four digits as a to prove that

00:11:00 ◼   ► you're you it's not i don't blame amazon

00:11:03 ◼   ► at all for showing the credit cards the

00:11:04 ◼   ► way that I everything else yes this

00:11:06 ◼   ► plenty of blame to go around for that

00:11:07 ◼   ► one part i don't think people should get

00:11:09 ◼   ► hung up on right enterprise yeah and so

00:11:12 ◼   ► am an amazon i think has an easier fix

00:11:13 ◼   ► where I just don't think that they

00:11:15 ◼   ► should allow like you said they

00:11:17 ◼   ► shouldn't allow that stuff to be changed

00:11:19 ◼   ► over the phone like that and

00:11:22 ◼   ► particularly not

00:11:23 ◼   ► oh you know that it's so disconnected

00:11:25 ◼   ► where you give them a credit card and

00:11:27 ◼   ► they say okay went to them and you call

00:11:28 ◼   ► back and say hey i just got locked out

00:11:30 ◼   ► here is my credit card number that you

00:11:31 ◼   ► just gave them and there's no awareness

00:11:32 ◼   ► that you just gave them to that it

00:11:34 ◼   ► doesn't have to be a credit card that

00:11:35 ◼   ► you you'd like their verification

00:11:36 ◼   ► procedure for proving who you are

00:11:39 ◼   ► similarly bogus that's game so easily by

00:11:41 ◼   ► a call give a fake never hang up call

00:11:44 ◼   ► back right it certainly shouldn't be

00:11:45 ◼   ► possible to do it with a credit card

00:11:47 ◼   ► that like if you want to say this is my

00:11:49 ◼   ► new credit card and that they want to

00:11:51 ◼   ► enter it without actually running a

00:11:52 ◼   ► charge

00:11:53 ◼   ► that's ok but it should still somehow be

00:11:56 ◼   ► flagged as ok there's a new credit card

00:11:58 ◼   ► here but this is an unverified card that

00:12:00 ◼   ► hasn't even had a charge run against it

00:12:02 ◼   ► yet or just have an awareness that this

00:12:03 ◼   ► guy just called two minutes they'll

00:12:05 ◼   ► always ask today or whatever and you

00:12:07 ◼   ► know called a discarded like if not a

00:12:10 ◼   ► lot of thought has gone into those

00:12:12 ◼   ► recovery procedures and and I understand

00:12:14 ◼   ► like the recovery procedures have to be

00:12:15 ◼   ► easy because like look these guys

00:12:17 ◼   ► couldn't remember the password we gotta

00:12:19 ◼   ► make it so easy can you imagine the

00:12:20 ◼   ► turmoil if if they had policies that

00:12:23 ◼   ► were more like you forget your password

00:12:25 ◼   ► you call them up and I can't prove these

00:12:27 ◼   ► people that I am Who I am like they want

00:12:29 ◼   ► my passport had to show up in person and

00:12:31 ◼   ► give it blood sample i gotta know it's

00:12:33 ◼   ► ridiculous I can't get my accountant

00:12:35 ◼   ► lock they won't believe that I'm OMI

00:12:36 ◼   ► totally and like that is bad PR as well

00:12:39 ◼   ► so that they go to the other way and

00:12:40 ◼   ► they say okay well we'll just ask them

00:12:42 ◼   ► some basic stuff and ask them some

00:12:44 ◼   ► security question that anyone can google

00:12:46 ◼   ► the answer to and

00:12:47 ◼   ► no maybe something about their credit

00:12:49 ◼   ► card or just the expiration date or some

00:12:50 ◼   ► stuff like that so people come out of

00:12:52 ◼   ► that experience like oh I forgot my

00:12:53 ◼   ► password i called customer service it

00:12:55 ◼   ► was so nice it was so easy i got right

00:12:56 ◼   ► back in

00:12:57 ◼   ► that's 99.999% of time those policies

00:13:01 ◼   ► get put good feelings and customers and

00:13:03 ◼   ► how easy it was for them to recover

00:13:04 ◼   ► their account but this one percent is a

00:13:06 ◼   ► doozy

00:13:06 ◼   ► all right right i can sort of CNN and so

00:13:09 ◼   ► I think bottom line is that Apple really

00:13:11 ◼   ► had the the procedure in place that

00:13:13 ◼   ► deserves the most criticism we're being

00:13:16 ◼   ► able to get your iCloud account or Apple

00:13:18 ◼   ► idea i should say because it you know

00:13:20 ◼   ► any kind of Apple ID not just an iCloud

00:13:22 ◼   ► account but you can get your Apple ID

00:13:23 ◼   ► password reset just with your name home

00:13:28 ◼   ► address and last four digits of a credit

00:13:31 ◼   ► card really seems like glaringly

00:13:34 ◼   ► insecure like I I when I wrote about it

00:13:37 ◼   ► you'd never write your password on a

00:13:39 ◼   ► piece of paper and put it in your or at

00:13:41 ◼   ► least most people who couldn't do it and

00:13:44 ◼   ► keep it in your wallet but anybody who

00:13:46 ◼   ► picks up my wallet has my home address

00:13:47 ◼   ► and the last four digits of all my

00:13:49 ◼   ► credit cards

00:13:50 ◼   ► I mean and so I mean obviously you're in

00:13:52 ◼   ► a lot of trouble of some you know no

00:13:54 ◼   ► good neck as your wallet but you

00:13:57 ◼   ► shouldn't be thinking by conveyor lost

00:13:59 ◼   ► my wallet or I suspected somebody stole

00:14:00 ◼   ► it i would never think we're now they've

00:14:02 ◼   ► got my icloud account but in fact

00:14:04 ◼   ► according to the you know by their

00:14:06 ◼   ► previous procedures they would

00:14:08 ◼   ► yeah and it's the worst because that is

00:14:10 ◼   ► the power of the Apple ID has just

00:14:13 ◼   ► vastly increased over time like that

00:14:15 ◼   ► first it was like you can buy stuff from

00:14:17 ◼   ► itunes that bad enough right right then

00:14:19 ◼   ► you know the iCloud you can remote wipe

00:14:20 ◼   ► those machines and then extended to max

00:14:22 ◼   ► and so like finally I cloud became

00:14:24 ◼   ► powerful enough to control any piece of

00:14:26 ◼   ► hardware anyway if so configured and

00:14:28 ◼   ► this poor guy and just after that

00:14:30 ◼   ► happened gets hacked and they just they

00:14:32 ◼   ► reach out and they just wipe all his

00:14:34 ◼   ► hardware which is such a crazy thing you

00:14:35 ◼   ► would expect like all have to break into

00:14:37 ◼   ► each write whatever know they just get

00:14:38 ◼   ► that one little key to the kingdom and

00:14:40 ◼   ► over the network wherever you are

00:14:42 ◼   ► wherever these things are they can go to

00:14:44 ◼   ► Tommy I mean you're really wonder and

00:14:46 ◼   ► find once you're in find my iphone

00:14:48 ◼   ► your-your-your I don't know six klicks

00:14:50 ◼   ► away from wiping out all three of the

00:14:52 ◼   ► devices

00:14:53 ◼   ► yeah so I did I don't know what what

00:14:58 ◼   ► they should do I know everybody a lot of

00:15:01 ◼   ► people

00:15:01 ◼   ► of thing a lot of publicity and low in

00:15:03 ◼   ► response to this is about Google's

00:15:05 ◼   ► optional two-factor authentication you

00:15:09 ◼   ► know which I don't use even in and after

00:15:13 ◼   ► this because it just seems like a pain

00:15:15 ◼   ► in the ass

00:15:16 ◼   ► yeah wonder if that would help though it

00:15:18 ◼   ► because if you had your back up email

00:15:20 ◼   ► address as your mac.com thing with that

00:15:22 ◼   ► with the 10 things that i don't think

00:15:23 ◼   ► the two-factor lets you use email i

00:15:25 ◼   ► think it has to be like a phone or

00:15:26 ◼   ► something but like well two factors for

00:15:29 ◼   ► just getting in but like what if you if

00:15:31 ◼   ► you can't get into the two-factor thing

00:15:32 ◼   ► I thought you could go okay I've totally

00:15:33 ◼   ► forgotten you send something to my

00:15:36 ◼   ► backup gmail address like isn't that the

00:15:37 ◼   ► point of the backup is like that the

00:15:39 ◼   ► last reason but i think if you turn if

00:15:40 ◼   ► think if you sign up for the two-factor

00:15:42 ◼   ► authentication at Google then now it you

00:15:45 ◼   ► can't reset your account that way

00:15:47 ◼   ► yeah I think it'd be one thing I didn't

00:15:51 ◼   ► respond to the story was changed my

00:15:52 ◼   ► backup email address on google to do not

00:15:55 ◼   ► be one of my various Apple ID

00:15:58 ◼   ► mm I think differently production the

00:16:00 ◼   ► old people have is we have multiple

00:16:01 ◼   ► Apple IDs for historical reasons and you

00:16:04 ◼   ► know that that helps a little bit of

00:16:07 ◼   ► security through obscurity but yeah I

00:16:08 ◼   ► change it to not be my mind because so

00:16:11 ◼   ► then i like it because it your main

00:16:13 ◼   ► email addresses really like the keys to

00:16:15 ◼   ► the kingdom because that's always liked

00:16:16 ◼   ► associated with all of your accounts and

00:16:17 ◼   ► you can send the password resets there

00:16:19 ◼   ► so that really has to be super protected

00:16:20 ◼   ► many times I've considered putting two

00:16:22 ◼   ► factor auth on my gmail account but it

00:16:26 ◼   ► just seems too annoying to me I maybe I

00:16:28 ◼   ► should just try it for a while see if it

00:16:29 ◼   ► really is an expense especially knowing

00:16:31 ◼   ► to me because I don't have an iphone so

00:16:32 ◼   ► i got my crap phone and do i really want

00:16:34 ◼   ► to be making sure my crap phone is

00:16:37 ◼   ► charged and has a signal and i can look

00:16:38 ◼   ► at the little code you don't know maybe

00:16:41 ◼   ► i'll try it someday but but anyway like

00:16:43 ◼   ► you know I would have been more

00:16:44 ◼   ► motivated motivated you that there was

00:16:46 ◼   ► some sort of password hack or something

00:16:49 ◼   ► really it's just it's customer-service

00:16:50 ◼   ► policies that the bottom right and I can

00:16:54 ◼   ► also see how I you know it was a mistake

00:16:57 ◼   ► and not clearly somebody with a good

00:17:00 ◼   ► suspicious hardened security mindset

00:17:03 ◼   ► didn't really look at these procedures

00:17:05 ◼   ► that Apple had in place but from a

00:17:07 ◼   ► customer support standpoint you could

00:17:09 ◼   ► see I mean who knows who only knows who

00:17:11 ◼   ► can only guess how many people call

00:17:14 ◼   ► every honest people with the honest

00:17:16 ◼   ► problem that they don't remember their

00:17:17 ◼   ► iCloud password

00:17:19 ◼   ► I who needed just need it reset

00:17:22 ◼   ► I mean who knows i mean i wouldn't be

00:17:25 ◼   ► surprised if it's a huge number

00:17:26 ◼   ► yeah when they say social engineering

00:17:28 ◼   ► you think it's like someone was a smooth

00:17:30 ◼   ► talker kind of controlled somebody into

00:17:31 ◼   ► doing something they weren't supposed to

00:17:33 ◼   ► whatever but this was a case of they

00:17:34 ◼   ► were just going right down late night

00:17:35 ◼   ► they were totally within the guidelines

00:17:37 ◼   ► they didn't have to sweet-talk anybody

00:17:39 ◼   ► they didn't have to make a sob story and

00:17:40 ◼   ► I bet the sob stories work like I bet

00:17:42 ◼   ► you know if you're really convincing and

00:17:44 ◼   ► you're like oh it's an emergency or I

00:17:46 ◼   ► need this right now or you know I don't

00:17:47 ◼   ► remember my home address community in

00:17:49 ◼   ► our if you can be convincing I remember

00:17:51 ◼   ► home address but if you can be

00:17:53 ◼   ► convincing in that way that's what you

00:17:54 ◼   ► think of when your social engineering

00:17:55 ◼   ► this was a social engineering this was

00:17:56 ◼   ► just a normal customer services a call

00:17:59 ◼   ► that proceed exactly as expected right

00:18:02 ◼   ► that's that's the really scary part

00:18:03 ◼   ► right

00:18:04 ◼   ► yeah it wasn't like this was you know

00:18:06 ◼   ► the world's greatest con man really

00:18:09 ◼   ► pulling a clever clever scam over the

00:18:13 ◼   ► support rep yeah it was just right

00:18:15 ◼   ► it also seems to me and this isn't is so

00:18:17 ◼   ► clear from home and reporting on it

00:18:20 ◼   ► which has been copious you know he did a

00:18:22 ◼   ► really good thorough write-up of it for

00:18:24 ◼   ► wired the day or two later but I got the

00:18:28 ◼   ► impression from his back and forth with

00:18:31 ◼   ► the one of the hackers who got him that

00:18:36 ◼   ► this seems to get at least in certain

00:18:40 ◼   ► underground circle seem to be widely

00:18:42 ◼   ► known that you can take over it an apple

00:18:46 ◼   ► ID pretty easily if you can get those

00:18:48 ◼   ► things

00:18:49 ◼   ► yeah this is the type of thing that

00:18:50 ◼   ► would be widely known because it just

00:18:51 ◼   ► doesn't require technical skills is just

00:18:53 ◼   ► simply you know it a not very well-kept

00:18:57 ◼   ► secret among people who are in these

00:18:58 ◼   ► circles that here here are the easy ways

00:19:00 ◼   ► to exploit customer-service policies to

00:19:04 ◼   ► get access to people's accountant no

00:19:05 ◼   ► hacking required and so I you know one

00:19:07 ◼   ► of the things I've had in the week sense

00:19:10 ◼   ► is that live seen a lot of reports over

00:19:11 ◼   ► the last year to not a nine-ton but

00:19:14 ◼   ► enough that I've seen it so good at

00:19:16 ◼   ► something that's repeated that people

00:19:20 ◼   ► getting our itunes account hacked and

00:19:21 ◼   ► their swear up and down that they use

00:19:23 ◼   ► the unique password

00:19:25 ◼   ► I never put into it somebody else's

00:19:28 ◼   ► computer and it just doesn't make any

00:19:31 ◼   ► sense how their account got hacked and

00:19:37 ◼   ► it was the stories like oh this is a

00:19:38 ◼   ► well-known hack and apples addressing

00:19:40 ◼   ► and maybe it was all customer service

00:19:42 ◼   ► stuff I wonder though because it and my

00:19:44 ◼   ► first thought was I bet that maybe

00:19:45 ◼   ► that's the source of this is that

00:19:47 ◼   ► there's people who you know that who use

00:19:49 ◼   ► this this address in for digital credit

00:19:51 ◼   ► card combined maybe with the amazon

00:19:53 ◼   ► thing to do that but I would think that

00:19:58 ◼   ► apple would be able to and apples

00:20:00 ◼   ► publicly at least has brushed these off

00:20:01 ◼   ► by saying you know with you know that

00:20:04 ◼   ► the response when people write in and

00:20:06 ◼   ► say look my account was hacked was that

00:20:07 ◼   ► you know you should be more careful with

00:20:08 ◼   ► your password blog more or less kind of

00:20:10 ◼   ► blaming them i assuming that it was

00:20:14 ◼   ► somehow the users fault that for leaking

00:20:15 ◼   ► their password but i would think if

00:20:17 ◼   ► there was a pattern where these people

00:20:19 ◼   ► who called and said my account got

00:20:20 ◼   ► hacked and their account records show

00:20:23 ◼   ► that they had one of these phone calls

00:20:25 ◼   ► where they got the account changed

00:20:29 ◼   ► presumably recently right i mean i don't

00:20:32 ◼   ► think any of these hackers if their goal

00:20:34 ◼   ► is to do things like by a hundred

00:20:36 ◼   ► dollars worth of apps from your itunes

00:20:40 ◼   ► account it's not like they're changing

00:20:42 ◼   ► your password and then doing it two

00:20:46 ◼   ► months later because you're going to

00:20:48 ◼   ► notice right away because all of a

00:20:49 ◼   ► sudden you can't get in your itunes

00:20:50 ◼   ► account presumably they changed the

00:20:52 ◼   ► password and immediately use it you

00:20:55 ◼   ► would think that that pattern would be

00:20:56 ◼   ► detectable in your in your records that

00:20:58 ◼   ► hey these people all called up and had

00:21:01 ◼   ► their password changed right before they

00:21:02 ◼   ► can claim to be hacked

00:21:04 ◼   ► that's the same as the Amazon situation

00:21:06 ◼   ► that were you call up at a credit card

00:21:07 ◼   ► hang-up call right back that I can't get

00:21:08 ◼   ► him I can't like the there probably is a

00:21:11 ◼   ► lack of global awareness of what has

00:21:13 ◼   ► happened in the past to this customer

00:21:16 ◼   ► and you always let me pull up your

00:21:18 ◼   ► record here before you talk to you

00:21:19 ◼   ► expect them to see a record of all the

00:21:20 ◼   ► times you've called but maybe that's

00:21:22 ◼   ► maybe that's not happening

00:21:23 ◼   ► you know like obviously it's not

00:21:25 ◼   ► happening in the Amazon case we're not

00:21:26 ◼   ► pulling up everything and saying you

00:21:27 ◼   ► just called two minutes ago to add this

00:21:28 ◼   ► credit card now your number back to me

00:21:30 ◼   ► like anyone can see that that's weird

00:21:33 ◼   ► so you just you just assuming that they

00:21:36 ◼   ► would realize that

00:21:38 ◼   ► all these people who got hacked i can

00:21:39 ◼   ► look from their records and they all did

00:21:40 ◼   ► this past maybe they don't even see that

00:21:42 ◼   ► maybe it's not even the same people

00:21:43 ◼   ► maybe they don't have access to that

00:21:44 ◼   ► record who knows right

00:21:46 ◼   ► you can't tell i mean the other

00:21:47 ◼   ► alternative is an apple news trying to

00:21:49 ◼   ► cover it up but I don't see why they

00:21:51 ◼   ► would do that because it's so easy to

00:21:52 ◼   ► change that policy matters we see like

00:21:54 ◼   ► they changed the policy is not rocket

00:21:56 ◼   ► science not like they need to patch some

00:21:58 ◼   ► piece of software they just say okay new

00:21:59 ◼   ► policy everybody don't do that anymore

00:22:01 ◼   ► but I don't have a hard problem to solve

00:22:04 ◼   ► them because what should they do what

00:22:05 ◼   ► should they do to to let you reset your

00:22:08 ◼   ► password if you forget it

00:22:09 ◼   ► yeah i mean you can go with the full

00:22:11 ◼   ► credit card number if it's like a credit

00:22:13 ◼   ► card is actually been used a that's not

00:22:17 ◼   ► good though because i don't think it

00:22:18 ◼   ► should be information that you can get

00:22:19 ◼   ► by stealing somebody's wallet

00:22:21 ◼   ► well I mean it's got it the thing with

00:22:22 ◼   ► the two factors like something you have

00:22:24 ◼   ► versus something you know and all the

00:22:26 ◼   ► different things that you can use to

00:22:27 ◼   ► authenticate but when they have

00:22:29 ◼   ► forgotten their password and if you

00:22:31 ◼   ► don't have any other shared piece of

00:22:33 ◼   ► information with them all you can do to

00:22:35 ◼   ► prove that you're you is give them

00:22:38 ◼   ► information they already have about you

00:22:39 ◼   ► there's no new information you can give

00:22:41 ◼   ► them to prove that you're you right you

00:22:43 ◼   ► can only mean maybe what you could do

00:22:47 ◼   ► like in the in the fantasy world type

00:22:49 ◼   ► thing is when you create your account

00:22:50 ◼   ► have like photo be have to be associated

00:22:53 ◼   ► with the account and when you try to

00:22:55 ◼   ► recover your thing they can do a video

00:22:56 ◼   ► chat with you which we currently don't

00:22:58 ◼   ► quite have the technology to fake like

00:23:00 ◼   ► they ask you questions and you talk to

00:23:01 ◼   ► them and they can see that it's really

00:23:02 ◼   ► you and it then your twin brother can

00:23:04 ◼   ► break into your account i guess but

00:23:05 ◼   ► that's that's kind of more family

00:23:07 ◼   ► problem like stuff like that what else

00:23:10 ◼   ► can you really do what all they only

00:23:12 ◼   ► know about you is what they have on file

00:23:13 ◼   ► and if you compare it back every piece

00:23:15 ◼   ► of that information to them then one of

00:23:18 ◼   ► those the haps I think photos and videos

00:23:20 ◼   ► that the only next place it can go and

00:23:22 ◼   ► beyond that it has to be some sort of

00:23:23 ◼   ► two factors thing goodnight i know i've

00:23:26 ◼   ► gotten credit cards before where like

00:23:29 ◼   ► women a new credit card comes you have

00:23:31 ◼   ► to call to activate it and that only

00:23:33 ◼   ► works if you call from the phone number

00:23:35 ◼   ► that they have on file for you

00:23:37 ◼   ► um I don't know how much your phone can

00:23:41 ◼   ► be you know and I know that's how partly

00:23:43 ◼   ► partly how Google's two-factor

00:23:45 ◼   ► authentication works is assuming that

00:23:46 ◼   ► you have a phone number that can be

00:23:48 ◼   ► trusted

00:23:48 ◼   ► yeah that's that's something you have

00:23:50 ◼   ► what do you have I have

00:23:51 ◼   ► my cell phone I have my home phone my i

00:23:53 ◼   ► have possession of the home from which

00:23:55 ◼   ► this number i mean it's not be able to

00:23:56 ◼   ► have landlines as much anymore but it's

00:23:57 ◼   ► it's it's just something you have thing

00:23:59 ◼   ► they're ok I had a similar situation of

00:24:01 ◼   ► you saw these tweets from like the other

00:24:02 ◼   ► week when i was going to pick up my

00:24:04 ◼   ► monitor at the apple store

00:24:05 ◼   ► yeah i did send it and I forgot my

00:24:07 ◼   ► wallet and they said I'm sorry we can't

00:24:10 ◼   ► give you your computer without your

00:24:11 ◼   ► wallet and and what I thought of was

00:24:14 ◼   ► look you've got my information on file

00:24:17 ◼   ► why didn't you just call the telephone

00:24:19 ◼   ► number associated with with you know

00:24:21 ◼   ► this repair and my wife will answer the

00:24:23 ◼   ► phone and Julie tell you that I just

00:24:25 ◼   ► left to go to the apple store and she'll

00:24:26 ◼   ► talk to me on the phone and confirm that

00:24:28 ◼   ► it's to you that it like right

00:24:29 ◼   ► what's more secure than that like anyone

00:24:32 ◼   ► can get a wallet and a photo ID and who

00:24:35 ◼   ► knows what the picture they look at the

00:24:36 ◼   ► picture it looks particularly like me or

00:24:38 ◼   ► anything like that anyway yeah that's

00:24:39 ◼   ► much easier to fake then you have this

00:24:41 ◼   ► telephone number on file that i gave you

00:24:43 ◼   ► when i drop that thing off why wouldn't

00:24:44 ◼   ► you know if someone had my wife at

00:24:46 ◼   ► gunpoint at home so they can get a new

00:24:47 ◼   ► 27 inch monitor but they wouldn't accept

00:24:50 ◼   ► that and normally except the other

00:24:52 ◼   ► things that suggested it was like a

00:24:54 ◼   ► google for my name or other people said

00:24:56 ◼   ► how about you just sign in with your

00:24:57 ◼   ► Apple ID like there's an apple ID

00:24:59 ◼   ► associated with this repair if I can

00:25:01 ◼   ► sign in with that permits me no photo

00:25:03 ◼   ► idea only so i have to go back home and

00:25:07 ◼   ► get a photo ID and then I know what I

00:25:09 ◼   ► know the kicker think that they have a

00:25:11 ◼   ► guy doesn't even ask me for help because

00:25:13 ◼   ► I rises silent the whole time I compete

00:25:15 ◼   ► I tell mother here it goes back gets the

00:25:17 ◼   ► thing give it to me put it back in the

00:25:19 ◼   ► box all packed up he says all right so

00:25:21 ◼   ► you're all set like I just wanted to

00:25:22 ◼   ► make sure that he wasn't wait until the

00:25:24 ◼   ► very end

00:25:24 ◼   ► okay oh yeah let me see that photo and

00:25:26 ◼   ► nothing compares like you know i just

00:25:29 ◼   ► went home to get my photo i do and then

00:25:31 ◼   ► now you didn't even ask words I

00:25:32 ◼   ► recognize you from when you dropped it

00:25:33 ◼   ► off i didn't i didn't recognize him he

00:25:36 ◼   ► wasn't the guy who helped me and he

00:25:37 ◼   ► wasn't I didn't see him when I first

00:25:38 ◼   ► came here to kill me

00:25:40 ◼   ► where was he half an hour ago yeah but

00:25:44 ◼   ► there's a similar situation where you're

00:25:45 ◼   ► going to have somebody especially like

00:25:48 ◼   ► this warranty repair so it's free you're

00:25:49 ◼   ► going to hand somebody potentially

00:25:51 ◼   ► expensive piece of hardware just because

00:25:54 ◼   ► they told you like their name and that

00:25:56 ◼   ► there's something waiting for them and

00:25:57 ◼   ► they want some way to show that you're

00:25:59 ◼   ► you and that it's even weirder because

00:26:02 ◼   ► when you drop it off i don't think they

00:26:04 ◼   ► take the fall

00:26:04 ◼   ► no idea i don't remember maybe someone

00:26:06 ◼   ► will send you angry emails and so they

00:26:07 ◼   ► do but like oh that but that's what they

00:26:10 ◼   ► go with like photo identification so it

00:26:12 ◼   ► seems it seems like for online has to be

00:26:15 ◼   ► something similar way they're relying on

00:26:16 ◼   ► your physical appearance and things that

00:26:19 ◼   ► are difficult to fake not so much a

00:26:20 ◼   ► photo but a video of you talking or

00:26:22 ◼   ► something you have which is your cell

00:26:23 ◼   ► phone or your home phone or you know

00:26:25 ◼   ► something like that they can show that

00:26:27 ◼   ► yeah I have this information and you may

00:26:29 ◼   ► know the information that we have on

00:26:30 ◼   ► file here but let's prove it's really

00:26:32 ◼   ► you i'm going to call the phone number

00:26:33 ◼   ► on here and you better answer it to show

00:26:35 ◼   ► that it's really you

00:26:37 ◼   ► I only other thing i can think of that

00:26:41 ◼   ► could verify stuff like that would be

00:26:43 ◼   ► like your your home address i get that

00:26:46 ◼   ► seems pretty secure but then you don't

00:26:48 ◼   ► get fast turnaround like maybe they

00:26:50 ◼   ► could you send you if he's a male right

00:26:51 ◼   ► they'll send you a piece of mail and the

00:26:53 ◼   ► mail would contain like that you know

00:26:56 ◼   ► some kind of keyword or something like

00:26:58 ◼   ► unique and you have to call apple and

00:27:00 ◼   ► read the keyword and then you know you

00:27:02 ◼   ► can get your account back but you know I

00:27:05 ◼   ► I'd customer service wise the three or

00:27:07 ◼   ► four-day turnaround on that is you know

00:27:09 ◼   ► this intolerant flip out that people

00:27:11 ◼   ► would flip out on it would be like they

00:27:13 ◼   ► would be a story in The New York Times

00:27:14 ◼   ► in presenting two days of that policy

00:27:17 ◼   ► going to affect its going to be

00:27:20 ◼   ► electronic it's got to be immediate but

00:27:21 ◼   ► it also has to be secure right now and i

00:27:24 ◼   ► guess i would be negligent if I didn't

00:27:26 ◼   ► mention that the recent accident at

00:27:28 ◼   ► apple recently acquired of the URL handy

00:27:31 ◼   ► they just bought like a fingerprint ID

00:27:32 ◼   ► company

00:27:33 ◼   ► yeah and that's that's not good tweet

00:27:35 ◼   ► about that I forget who was saying that

00:27:37 ◼   ► if this this hack happened two days

00:27:40 ◼   ► earlier before the acquisition the

00:27:42 ◼   ► acquisition would have been read would

00:27:43 ◼   ► have been reported a desperate move by

00:27:45 ◼   ► Apple to show up its security resources

00:27:47 ◼   ► i didn't think whatever that is true

00:27:49 ◼   ► that's totally true apple that story

00:27:52 ◼   ► dodged the bullet just by and by mere

00:27:54 ◼   ► days because of this hack right because

00:27:56 ◼   ► everybody wants to see cause and effect

00:27:58 ◼   ► right yeah yeah that would have been

00:28:01 ◼   ► huge it would have been absolutely use

00:28:02 ◼   ► and then it would have been that you

00:28:04 ◼   ► know it got a regular amount of what

00:28:06 ◼   ► this means Apple must be adding

00:28:07 ◼   ► fingerprint ID two phones and and

00:28:09 ◼   ► trackpad soon or whatever but it would

00:28:11 ◼   ► have been definitely would have been

00:28:12 ◼   ► like iphone 5 is going to have a

00:28:14 ◼   ► fingerprint ID scan all because of that

00:28:16 ◼   ► Matt Holliday because you know what

00:28:17 ◼   ► happened

00:28:17 ◼   ► he got hacked and then 24 hours later

00:28:19 ◼   ► they acquired a company for several

00:28:21 ◼   ► million dollars because that's how those

00:28:22 ◼   ► deals work right somebody wakes up

00:28:24 ◼   ► inside

00:28:25 ◼   ► what matter was hacked by the

00:28:26 ◼   ► fingerprint company in the next day it's

00:28:28 ◼   ► blocks done i will say this though in

00:28:30 ◼   ► terms of coincidences and cause and

00:28:31 ◼   ► effect and thinking maybe you know this

00:28:34 ◼   ► might be related somehow tonight just a

00:28:37 ◼   ► few hours ago I got a direct message

00:28:38 ◼   ► from at verified then it's the Twitter

00:28:44 ◼   ► verified accounts account and the direct

00:28:47 ◼   ► message said that Twitter wanted to

00:28:48 ◼   ► verify my Twitter account and click this

00:28:50 ◼   ► URL sure rub it in good and i click it

00:28:55 ◼   ► and you have to answer like three

00:28:57 ◼   ► questions and and then also now I've got

00:29:00 ◼   ► the got the little blue stamp up there

00:29:01 ◼   ► I'm gonna be my Twitter account and you

00:29:03 ◼   ► you get recognized apple stores and your

00:29:05 ◼   ► catch whatever kind you know when it's

00:29:06 ◼   ► all right out

00:29:07 ◼   ► I'll handle and i know i can recognize

00:29:08 ◼   ► that Apple sources good i but I don't

00:29:11 ◼   ► ask for because this is one time it

00:29:12 ◼   ► would make ya one the one time that it

00:29:15 ◼   ► would save me

00:29:16 ◼   ► you know you should have called me i

00:29:17 ◼   ► would about you for still be the worst

00:29:20 ◼   ► the worst called true burial tell you

00:29:23 ◼   ► it's me I'm so what so what did Twitter

00:29:25 ◼   ► ask you like well you know what and the

00:29:27 ◼   ► funny thing is it's not really they're

00:29:29 ◼   ► not really assuming that that I add that

00:29:31 ◼   ► they say here's what they say when you

00:29:32 ◼   ► this is how you get verified to say

00:29:34 ◼   ► you're gonna answer three questions and

00:29:35 ◼   ► I'm thinking I'm so suspicious and

00:29:37 ◼   ► paranoid and I was already thing's a

00:29:39 ◼   ► scam

00:29:39 ◼   ► number one I was thinking when the

00:29:40 ◼   ► direct message came in that it was a

00:29:42 ◼   ► scam and I was hesitant to click the

00:29:44 ◼   ► link and you don't follow it verified so

00:29:46 ◼   ► how did the MU I had a very good

00:29:50 ◼   ► question and in fact I don't know and

00:29:53 ◼   ► their twitter they do whatever the hell

00:29:55 ◼   ► you want exactly but it was the weirdest

00:29:57 ◼   ► DMI ever got because it showed up on my

00:30:00 ◼   ► mac in the Tweetbot alpha and I went

00:30:03 ◼   ► just I don't even know why because i was

00:30:05 ◼   ► so suspicious about this whole thing I

00:30:06 ◼   ► went to my iphone and open the official

00:30:08 ◼   ► twitter client and look for it there and

00:30:11 ◼   ► it wasn't there and I right waited a

00:30:13 ◼   ► couple minutes and reloaded and it

00:30:15 ◼   ► didn't come and I started thinking like

00:30:18 ◼   ► wow that's weird what the hell's going

00:30:19 ◼   ► on that never happens i'm usually

00:30:20 ◼   ► sometimes there's 30 seconds of latency

00:30:22 ◼   ► between one client or another with dms

00:30:24 ◼   ► they're not real time but they're not to

00:30:28 ◼   ► 34 minutes apart

00:30:30 ◼   ► just because you're on a different

00:30:31 ◼   ► client then i logged into twitter.com

00:30:33 ◼   ► the website which i think is I think

00:30:36 ◼   ► most people agree is probably the

00:30:37 ◼   ► canonical interface to Twitter ya want

00:30:39 ◼   ► to go there when I have a doubt right

00:30:41 ◼   ► and so I went there and the DM wasn't

00:30:43 ◼   ► there either and now I'm thinking now

00:30:44 ◼   ► this is weird this is really now I'm

00:30:46 ◼   ► like this is crazy but then within like

00:30:49 ◼   ► another two three four minutes it did

00:30:51 ◼   ► show up everywhere

00:30:52 ◼   ► yeah I've seen that with the ends like I

00:30:54 ◼   ► I'm frequently very frequently pretty

00:30:56 ◼   ► much all the time get the email i saw

00:30:58 ◼   ► the emails for dams get the email

00:31:00 ◼   ► response that I've got a DM before I see

00:31:02 ◼   ► it in most of my clients but yea bottom

00:31:05 ◼   ► line is they David's there-there

00:31:07 ◼   ► verified accounts account has a

00:31:09 ◼   ► superpower that they contend dm's to

00:31:12 ◼   ► whoever they want the three questions

00:31:14 ◼   ► that are not about verifying you it's

00:31:17 ◼   ► and it makes sense in hindsight it has

00:31:18 ◼   ► nothing to do with that because they're

00:31:20 ◼   ► not suspicious that i'm not that my

00:31:24 ◼   ► accounts been hacked right

00:31:26 ◼   ► they already been you know I mean all

00:31:28 ◼   ► they asked me and it's so silly is they

00:31:31 ◼   ► ask you a series of three questions

00:31:33 ◼   ► which tweet is better and it's so

00:31:35 ◼   ► obviously geared toward the assumption

00:31:39 ◼   ► that you are some sort of pop culture

00:31:41 ◼   ► celebrity know that you're like a

00:31:44 ◼   ► pop-culture celebrity and it's like

00:31:46 ◼   ► which tweet is better and one on the one

00:31:49 ◼   ► side there's a fake fake Twitter account

00:31:51 ◼   ► saying watching the Oscars like with a

00:31:54 ◼   ► hashtag like washing the hashtag Oscar's

00:31:57 ◼   ► on ABC loving the fashions on the red

00:32:01 ◼   ► carpet and any other one is watch the

00:32:04 ◼   ► Oscars last night and I've and then you

00:32:07 ◼   ► hope you pick obviously the right answer

00:32:10 ◼   ► is the one where you're doing it live

00:32:12 ◼   ► and it then you click that and it says

00:32:13 ◼   ► correct what you know tweeting things

00:32:16 ◼   ► while they're happening is much more

00:32:18 ◼   ► engaging with your fans than treating

00:32:20 ◼   ► things after the fact also the question

00:32:22 ◼   ► is if you have gotten these

00:32:23 ◼   ► quote-unquote or wrong

00:32:25 ◼   ► what would have happened 91 tonight I

00:32:27 ◼   ► had a verified again I thought about

00:32:29 ◼   ► trying that with the third one and then

00:32:31 ◼   ► you know in the third one is the same it

00:32:32 ◼   ► was like is a better note that the

00:32:33 ◼   ► differences is a better to tweet with

00:32:35 ◼   ► pictures or not with pictures it's like

00:32:37 ◼   ► you know hanging out with something

00:32:39 ◼   ► something and then there's a pic got

00:32:41 ◼   ► twitter that something URL and the other

00:32:43 ◼   ► one is just hanging out with someone

00:32:45 ◼   ► someone I thought about obviously the

00:32:47 ◼   ► one of the pictures supposed to be the

00:32:48 ◼   ► one I thought about click any other 1i

00:32:49 ◼   ► think that they just tell you the answer

00:32:51 ◼   ► i'm guessing i don't think it's a test

00:32:53 ◼   ► and they're not gonna let you in i think

00:32:55 ◼   ► you click the wrong one and they say

00:32:56 ◼   ► wrong it's actually better to tweet with

00:32:58 ◼   ► pictures and now you're allowed to be

00:33:00 ◼   ► verified

00:33:00 ◼   ► that's weird like everyone first of all

00:33:02 ◼   ► the verification process is weird

00:33:03 ◼   ► because you like you would imagine

00:33:05 ◼   ► they're going like sorted by a number of

00:33:09 ◼   ► followers descending and they just got

00:33:10 ◼   ► down to like the hundred case or

00:33:11 ◼   ► whatever you're at right now because I

00:33:13 ◼   ► started with like the 20 million people

00:33:15 ◼   ► like Ashton Kutcher or whatever and

00:33:16 ◼   ► they're working their way down to the

00:33:17 ◼   ► poor timor guy or whatever his job is to

00:33:20 ◼   ► verify counts like bar now really

00:33:22 ◼   ► scraping the bottom of the barrel

00:33:23 ◼   ► because they're they're done with the

00:33:24 ◼   ► actual like real celebrities with

00:33:25 ◼   ► millions and millions of followers and

00:33:27 ◼   ► it down to like the mac nerd guys and

00:33:29 ◼   ► then like so how do they know that this

00:33:31 ◼   ► is the John Gruber candidate just

00:33:33 ◼   ► because their twitter guys they're also

00:33:34 ◼   ► happen to be computer nerds they know

00:33:35 ◼   ► who you are

00:33:36 ◼   ► yeah I guess so I I can only guess there

00:33:39 ◼   ► wasn't really any sort of actual like if

00:33:43 ◼   ► at Gruber and run by someone for years

00:33:46 ◼   ► impersonating me there was no no no i

00:33:50 ◼   ► mean i don't know i don't know how they

00:33:52 ◼   ► would do it i Meanwell verified as being

00:33:54 ◼   ► cool like that was running my ears maybe

00:33:55 ◼   ► a non-person you maybe just some other

00:33:57 ◼   ► guy named John Gruber and I like you

00:33:59 ◼   ► know all that all you're very like what

00:34:00 ◼   ► do you even verifying because it's weird

00:34:03 ◼   ► to me like if there is a famous

00:34:04 ◼   ► celebrity internationally known

00:34:06 ◼   ► celebrity like Tom Cruise you want to

00:34:09 ◼   ► verify that the account that says Tom

00:34:11 ◼   ► Cruise is really the account of tom

00:34:13 ◼   ► cruise but when you get down to people

00:34:15 ◼   ► who like everyone in the world doesn't

00:34:17 ◼   ► know who they are what are you even

00:34:18 ◼   ► verifying yeah i'm not quite sure what i

00:34:21 ◼   ► think is you're about to be monetized

00:34:23 ◼   ► that's what I think for the bills gonna

00:34:25 ◼   ► be like hey John Gruber verified

00:34:27 ◼   ► celebrity would you like to keep your

00:34:29 ◼   ► verified account Twitter will consider

00:34:30 ◼   ► sending I mean after that made that

00:34:32 ◼   ► maybe welcome you know finally have a

00:34:34 ◼   ► business model pay you just stop trying

00:34:37 ◼   ► to show ads I

00:34:38 ◼   ► I don't know the other thing i don't

00:34:41 ◼   ► know and i haven't had a chance because

00:34:42 ◼   ► it just happened a few hours ago but I'm

00:34:44 ◼   ► wondering now if it's gonna be hot if

00:34:46 ◼   ► it's if it's harder for me to reset my

00:34:47 ◼   ► password

00:34:49 ◼   ► I don't know I got all I can think is

00:34:52 ◼   ► that this has something to do with the

00:34:54 ◼   ► Honan thing and that they like went and

00:34:56 ◼   ► found people who are similar to mat

00:34:57 ◼   ► Honan who don't have verified accounts

00:34:59 ◼   ► and they're verifying yeah but like what

00:35:01 ◼   ► how does that help

00:35:02 ◼   ► yeah I guess I don't know it was like

00:35:03 ◼   ► all that would do is like reinforced

00:35:05 ◼   ► when the hackers take over your account

00:35:07 ◼   ► like no let's totally John Gruber saying

00:35:08 ◼   ► those terrible things its use a verified

00:35:10 ◼   ► account

00:35:11 ◼   ► well presumably being verified as

00:35:12 ◼   ► extremely rare i would guess you know

00:35:14 ◼   ► sliver the tiny little sliver of a

00:35:17 ◼   ► thousandth of a percent of Twitter

00:35:19 ◼   ► accounts because you can't choose

00:35:22 ◼   ► there's no way you know you can't go in

00:35:23 ◼   ► and ask to be verified there is an

00:35:25 ◼   ► exciting things like that they starting

00:35:27 ◼   ► with the celebrities and just like they

00:35:29 ◼   ► just start by followers time you're at

00:35:31 ◼   ► your stone that did very tiny tip the

00:35:33 ◼   ► edge of that long tail out there right

00:35:35 ◼   ► but it's so rare that i'm wondering that

00:35:37 ◼   ► if you call up with a account password

00:35:39 ◼   ► thing and and whoever you get over helps

00:35:42 ◼   ► people with with those type of problems

00:35:44 ◼   ► with twitter that if it's shows up is

00:35:46 ◼   ► verified it goes into like a white

00:35:49 ◼   ► gloves department

00:35:50 ◼   ► yeah or or they ask you the same

00:35:52 ◼   ► question about which tweet is better he

00:35:54 ◼   ► said shut up and accept my fast fresh I

00:35:56 ◼   ► don't know yet do you like the dick bar

00:35:59 ◼   ► yes or no that's one of the questions I

00:36:02 ◼   ► asking what's your favorite hashtag yeah

00:36:05 ◼   ► it goes into the speaking of make money

00:36:07 ◼   ► has been to the apt dotnet thing like

00:36:09 ◼   ► the same room same reason we're all

00:36:10 ◼   ► desperate for something to happen there

00:36:12 ◼   ► is because we don't see Twitter being

00:36:14 ◼   ► able or willing to make money in the way

00:36:16 ◼   ► we think they should and like I made a

00:36:18 ◼   ► joke about to verify account costing you

00:36:20 ◼   ► money but like isn't that isn't that how

00:36:22 ◼   ► you would prefer to pay for Twitter yeah

00:36:24 ◼   ► versus having to see ads yeah or

00:36:27 ◼   ► something for all third-party clients

00:36:29 ◼   ► dying and we got to make that choice

00:36:30 ◼   ► Yusei you pay in a second

00:36:32 ◼   ► I was on the fence with ideas i signed

00:36:35 ◼   ► up for apt on that soon after it was

00:36:36 ◼   ► announced I became a backer but I was on

00:36:39 ◼   ► the fence about promoting and daring

00:36:41 ◼   ► fireball but i just did right before we

00:36:42 ◼   ► started with recording tonight I

00:36:44 ◼   ► actually linked up and encourage people

00:36:47 ◼   ► to sign up because they saw their spam

00:36:49 ◼   ► email got you

00:36:51 ◼   ► and that actually i did that actually

00:36:53 ◼   ► had nothing to do with that I've

00:36:54 ◼   ► actually been watching it at the writer

00:36:58 ◼   ► forget that long ago they launched it

00:36:59 ◼   ► but I've been watching it and thinking

00:37:01 ◼   ► if it gets close maybe i'll see if i can

00:37:04 ◼   ► help him out a little but I my guy and I

00:37:06 ◼   ► know I've helped Kickstarter projects

00:37:08 ◼   ► out before I don't think that I can even

00:37:10 ◼   ► come close to help manage that the day

00:37:12 ◼   ► they're like 300,000 dollars short of

00:37:14 ◼   ► this is the email setup everybody who

00:37:16 ◼   ► currently back to service got three of

00:37:18 ◼   ► their friends to sign out it will make

00:37:19 ◼   ► it and that's that's a tall order with a

00:37:22 ◼   ► few days to go

00:37:23 ◼   ► I and I don't know what they're gonna do

00:37:27 ◼   ► it's a weird thing and I know that

00:37:29 ◼   ► you've talked about it on hypercritical

00:37:31 ◼   ► you did talk about apt now I know you

00:37:33 ◼   ► type that counted and wood along with

00:37:35 ◼   ► penny arcade and stuff

00:37:37 ◼   ► yep and it is weird it's a weird

00:37:39 ◼   ► situation

00:37:40 ◼   ► hey it's weird because it's not even

00:37:42 ◼   ► really Kickstarter they like built their

00:37:44 ◼   ► own Kickstarter because they had to they

00:37:46 ◼   ► weren't they didn't fit in the

00:37:47 ◼   ► Kickstarter rules right

00:37:49 ◼   ► is that why they did that in videos and

00:37:51 ◼   ► the fact that basically we would have

00:37:52 ◼   ► been a good start but we can't because

00:37:53 ◼   ► it says that you can use Kickstarter to

00:37:55 ◼   ► start a business and that's what we're

00:37:56 ◼   ► doing so right that's that uh and you

00:38:01 ◼   ► know it doesn't necessarily mean that if

00:38:03 ◼   ► they fall short they're just going to

00:38:04 ◼   ► pack it in and throw it out and not do

00:38:06 ◼   ► anything I don't know what I don't know

00:38:08 ◼   ► what their plan B is that was that I

00:38:10 ◼   ► convinced friend of mine to sign up for

00:38:12 ◼   ► it today in fact doing my part to get

00:38:14 ◼   ► help them get reach their funding goal

00:38:16 ◼   ► and what I thought the deal was and I

00:38:19 ◼   ► didn't bother to check i guess i don't

00:38:20 ◼   ► care enough is that if they don't reach

00:38:22 ◼   ► their goal nobody gets charged like I

00:38:25 ◼   ► pledged fifty dollars or whatever

00:38:26 ◼   ► Brett's that just means only if we get

00:38:28 ◼   ► our goal then we charge everyone's

00:38:29 ◼   ► credit cards or whatever if we don't get

00:38:31 ◼   ► a girl known lose anyway that's the

00:38:32 ◼   ► secret Kickstarter is that it eliminates

00:38:34 ◼   ► the risk that you're dumping your money

00:38:36 ◼   ► down a hole it's like you're excited by

00:38:39 ◼   ► the fact that they're going to reach

00:38:39 ◼   ► their goal but if it don't ya you do not

00:38:41 ◼   ► add any money that was one of the

00:38:44 ◼   ► interesting things about the penny

00:38:45 ◼   ► arcade thing is that there there big

00:38:46 ◼   ► goal was like so far down but to be

00:38:49 ◼   ► fully funded it was like 250 k and they

00:38:50 ◼   ► reach that like in the first day or two

00:38:52 ◼   ► right that's not what everybody wanted

00:38:53 ◼   ► to like as soon as they reach that first

00:38:55 ◼   ► one that everyone's money is gone and

00:38:57 ◼   ► then people are really motivated to you

00:38:59 ◼   ► know i would rather have while this

00:39:01 ◼   ► audacious goal lets everyone put their

00:39:02 ◼   ► money towards it and if we get it will

00:39:04 ◼   ► be so excited

00:39:04 ◼   ► that we don't care we almost got charge

00:39:06 ◼   ► versus you know everyone give me your

00:39:08 ◼   ► money and i would like five hundred

00:39:09 ◼   ► thousand dollars but if i reach thousand

00:39:11 ◼   ► dollars you're all getting charged that

00:39:13 ◼   ► scares people away

00:39:14 ◼   ► I should probably revise my my little

00:39:16 ◼   ► write-up and emphasize that part that

00:39:18 ◼   ► yeah it kicking in 50 bucks is is

00:39:21 ◼   ► definitely not in it you know 50 bucks

00:39:23 ◼   ► is not a cup of coffee that's that's a

00:39:24 ◼   ► significant you know right

00:39:26 ◼   ► no i mean i don't know maybe there's

00:39:28 ◼   ► somebody out there i guess there's some

00:39:29 ◼   ► people who throw 50 bucks around like

00:39:31 ◼   ► loose change but you know 50 bucks to me

00:39:33 ◼   ► is something you really think about what

00:39:37 ◼   ► your it is sort of no risk in terms of

00:39:39 ◼   ► you're only going to get charged if

00:39:40 ◼   ► you're going to get a app.net service

00:39:44 ◼   ► that will work

00:39:45 ◼   ► you're not going to throw your fifty

00:39:47 ◼   ► dollars in and who they fell short your

00:39:49 ◼   ► fifty dollars is gone and you don't even

00:39:51 ◼   ► get the abdominal well you before you

00:39:53 ◼   ► write that up you should actually look

00:39:54 ◼   ► it up because i didn't bother looking it

00:39:55 ◼   ► up either as you go to their website and

00:39:57 ◼   ► look at the little fine print and it

00:39:58 ◼   ► says what actually happens here and the

00:39:59 ◼   ► thing is even if they're fully funded

00:40:01 ◼   ► and they get 500k that still doesn't

00:40:03 ◼   ► guarantee that their service will ever

00:40:05 ◼   ► come to a hill of beans you know like

00:40:06 ◼   ► that they could make the service and

00:40:07 ◼   ► then no one shows up and it just kind of

00:40:09 ◼   ► fizzled away to the book but the fact

00:40:11 ◼   ► that we're all willing to put money

00:40:12 ◼   ► behind this thing is made it we want not

00:40:15 ◼   ► so much that we want something like this

00:40:17 ◼   ► but it's like we wish Twitter had a

00:40:19 ◼   ► monetization strategy that made us feel

00:40:21 ◼   ► more comfortable we all hate this scary

00:40:23 ◼   ► stuff with the third-party clients going

00:40:24 ◼   ► away we don't like ads we didn't like

00:40:27 ◼   ► the dick bar like this so much about

00:40:29 ◼   ► Twitter that just bugging us the that

00:40:31 ◼   ► the way that in all of their first

00:40:33 ◼   ► clarity party interfaces the web their

00:40:35 ◼   ► apps and everything where they're

00:40:36 ◼   ► they're putting all this emphasis on the

00:40:38 ◼   ► the trends in and also those that card

00:40:42 ◼   ► interface where like you have expanded

00:40:44 ◼   ► tweets with all sorts of other day I

00:40:46 ◼   ► right we're all of a sudden one tweet

00:40:47 ◼   ► can take up like the whole length of

00:40:49 ◼   ► your screen you know it's not a little

00:40:50 ◼   ► miniature webpage right that's not what

00:40:53 ◼   ► we want out of that all right the only

00:40:54 ◼   ► time I want that is when merlin mann

00:40:55 ◼   ► tweets1 with a bunch of returns for his

00:40:58 ◼   ► like once once a month i'm going to put

00:41:00 ◼   ► 40 carriage returns in here before the

00:41:02 ◼   ► punchline tweet

00:41:04 ◼   ► yeah he liked the vertical space is it

00:41:08 ◼   ► small man they may become well and the

00:41:09 ◼   ► big difference there is actually a big

00:41:11 ◼   ► difference in there no joking aside

00:41:12 ◼   ► which is that if if that gag from

00:41:14 ◼   ► earlier

00:41:14 ◼   ► it really annoys you enough you just

00:41:16 ◼   ► want to follow your one click away from

00:41:18 ◼   ► monday on follow button is right there

00:41:20 ◼   ► whereas when when promoted tweets and

00:41:23 ◼   ► embedded what do they call them cards

00:41:25 ◼   ► whatever they call think it's called

00:41:26 ◼   ► cards right if they annoy you with tough

00:41:29 ◼   ► luck

00:41:29 ◼   ► you know that's coming right out of that

00:41:31 ◼   ► Twitter HQ I think the cars are also for

00:41:34 ◼   ► like so you have someone who you follow

00:41:35 ◼   ► and they post they say check out this

00:41:38 ◼   ► funny youtube video instead of that

00:41:40 ◼   ► being hot like a two-line text email

00:41:42 ◼   ► with a link now little embed the YouTube

00:41:44 ◼   ► video right there in your timeline if

00:41:47 ◼   ► you're using one of their clients and

00:41:49 ◼   ► you're like I don't want like I like

00:41:50 ◼   ► that guy like his links i like the

00:41:52 ◼   ► videos he provides but I don't want that

00:41:53 ◼   ► video embedded into start downloading

00:41:55 ◼   ► and taking up seven inches of vertical

00:41:57 ◼   ► screen space on my device like that's

00:41:59 ◼   ► not how I want to consume store because

00:42:01 ◼   ► that just start like what if they start

00:42:03 ◼   ► previewing all web pages that way that

00:42:05 ◼   ► people are riding less than a hundred

00:42:07 ◼   ► forty characters and what they're

00:42:08 ◼   ► producing is you know on an iPad an

00:42:10 ◼   ► entire screen full of crap it's like I

00:42:11 ◼   ► will tap the link if i want to see it

00:42:13 ◼   ► don't inline it like that type of

00:42:15 ◼   ► interface where individual websites pay

00:42:18 ◼   ► to have tweets that reference their urls

00:42:20 ◼   ► expand into this big monster thing like

00:42:22 ◼   ► say IMDb pay them at any time ever

00:42:23 ◼   ► mentioned Tom Crean crews put four

00:42:26 ◼   ► inches of information about Tom Cruise

00:42:27 ◼   ► and a little head shot and links to

00:42:28 ◼   ► other stuff underneath it and like you

00:42:30 ◼   ► don't unfollow somebody because they

00:42:32 ◼   ► mentioned Tom Cruise but now all the

00:42:33 ◼   ► tweets are annoying how you because they

00:42:35 ◼   ► because of this IMDb connection that

00:42:37 ◼   ► that's the stories monetization strategy

00:42:38 ◼   ► don't charge the customers charge these

00:42:40 ◼   ► websites to crap everyone else's

00:42:42 ◼   ► timeline but their stuff right and I

00:42:46 ◼   ► like you know there's certain ways that

00:42:48 ◼   ► tweet tweet obviously even in the

00:42:50 ◼   ► third-party clients that we like they've

00:42:52 ◼   ► they've grown past just pure text like

00:42:57 ◼   ► most and most of the clients i know of

00:42:59 ◼   ► like if you embed a picture from known

00:43:00 ◼   ► services the picture can be right there

00:43:03 ◼   ► in the tweet but they don't show you the

00:43:04 ◼   ► whole thing it's always like a thumbnail

00:43:06 ◼   ► right at least the ones I use like tweet

00:43:08 ◼   ► button and i just used to it but really

00:43:11 ◼   ► bad and that's up to the client software

00:43:13 ◼   ► writer its object and soothing it's up

00:43:15 ◼   ► to the client software and they can add

00:43:17 ◼   ► features to Like Tweet pod and i think

00:43:19 ◼   ► but i think like you know I think

00:43:21 ◼   ► Tweety's to do this and Twitter's client

00:43:23 ◼   ► so just show a little thumbnail of the

00:43:24 ◼   ► image

00:43:25 ◼   ► if you want to see it you tap it and

00:43:26 ◼   ► then you see a big but that way if

00:43:28 ◼   ► you're just scrolling through your

00:43:29 ◼   ► tweets even a tweet with a picture link

00:43:32 ◼   ► in it isn't going to take up more room

00:43:33 ◼   ► than a regular tweet and that that's the

00:43:36 ◼   ► tortoise big thing about making a

00:43:37 ◼   ► consistent experience what that means is

00:43:39 ◼   ► like in the current scenario if you

00:43:41 ◼   ► don't like how Tweetbot put the

00:43:42 ◼   ► thumbnail images because you it makes

00:43:44 ◼   ► your timeline too big and annoy you try

00:43:46 ◼   ► different client that doesn't do that

00:43:48 ◼   ► right you have choice whereas consistent

00:43:50 ◼   ► client experience means I know if the

00:43:52 ◼   ► clients even if they don't get to choose

00:43:54 ◼   ► how that appears we choose how it

00:43:55 ◼   ► appears in all clients must obey like on

00:43:57 ◼   ► this Twitter cards pages but Dave

00:43:59 ◼   ► twitter.com / docs flashcards it shows

00:44:02 ◼   ► it someone looking to New York Times

00:44:03 ◼   ► story and the thing is that the tweet

00:44:06 ◼   ► the show's that's a whole lot of people

00:44:07 ◼   ► dot and then in New York Times short URL

00:44:10 ◼   ► right but then underneath it has the

00:44:12 ◼   ► headline the byline a picture a link to

00:44:15 ◼   ► the new york times and the first

00:44:17 ◼   ► paragraph of the story and the date the

00:44:19 ◼   ► thing with you know like why if i want

00:44:22 ◼   ► to go read that story i'll go read it

00:44:23 ◼   ► but if every single client did that I

00:44:26 ◼   ► mean I would not like that because most

00:44:28 ◼   ► a lot of the tweets that I say you have

00:44:30 ◼   ► links in them and I don't want to see

00:44:31 ◼   ► the links in line like that and I

00:44:34 ◼   ► wouldn't I would be very upset if I had

00:44:35 ◼   ► no choice right well it would ruin it

00:44:38 ◼   ► just would spoil what I think Twitter is

00:44:40 ◼   ► a Mountie I mean it really would start

00:44:42 ◼   ► to lose the whole appeal to me you know

00:44:47 ◼   ► and I know that that that Michael sippy

00:44:48 ◼   ► blog post from a month back or so that

00:44:51 ◼   ► sort of gave everybody the chills about

00:44:54 ◼   ► the direction they're heading with this

00:44:55 ◼   ► where he reiterated that the way they

00:44:58 ◼   ► see their developer relationships going

00:45:00 ◼   ► forward isn't with developers writing

00:45:02 ◼   ► client apps that show you twitter its

00:45:05 ◼   ► developers creating a determine what

00:45:08 ◼   ► they want to call it but it's this is

00:45:09 ◼   ► embedded iframes more or less that you

00:45:11 ◼   ► put inside tweets

00:45:13 ◼   ► yeah it's like it's like a it's like an

00:45:15 ◼   ► RSS reader only you do all you always

00:45:19 ◼   ► have to use the preview pane and that

00:45:20 ◼   ► like you don't have just a few of the

00:45:22 ◼   ► articles right like you know every

00:45:24 ◼   ► single thing you see expands out to some

00:45:25 ◼   ► big blobby like it's basically forcing

00:45:28 ◼   ► you to go to a web page every time you

00:45:30 ◼   ► read a tweet that's and it's a way for

00:45:32 ◼   ► the people on the receiving end of those

00:45:34 ◼   ► links to shove their crap in your face

00:45:35 ◼   ► like oh websites come and develop to our

00:45:38 ◼   ► interface

00:45:39 ◼   ► in anytime anyone references URL

00:45:40 ◼   ► anywhere you can just shove a big giant

00:45:42 ◼   ► square of stuff in their face but

00:45:43 ◼   ► whatever you want there and will charge

00:45:44 ◼   ► you money for that it's just terrible

00:45:47 ◼   ► so for anybody out there and you know

00:45:49 ◼   ► who's on the fence in his agrees with

00:45:51 ◼   ► with me and and you John of that you

00:45:54 ◼   ► just don't like the direction

00:45:55 ◼   ► twitter is going with their relationship

00:45:58 ◼   ► with developers and the way that they're

00:46:00 ◼   ► there

00:46:01 ◼   ► the monetization strategy that they're

00:46:03 ◼   ► clearly taking aa the only thing that

00:46:06 ◼   ► you can do about it the one and only

00:46:07 ◼   ► thing that you can do as a user that

00:46:09 ◼   ► would have any you know sure you're just

00:46:12 ◼   ► one user against hundred million who are

00:46:14 ◼   ► using it but the only thing you can do

00:46:15 ◼   ► is throw your support to some kind of

00:46:17 ◼   ► competitor that's the only thing you can

00:46:20 ◼   ► do that would have any kind of effect

00:46:21 ◼   ► you know complaining about it isn't

00:46:22 ◼   ► gonna do anything across when I talk

00:46:25 ◼   ► about app.net I had all these

00:46:27 ◼   ► pessimistic thanks to say about it

00:46:28 ◼   ► because I don't you gonna get that

00:46:29 ◼   ► feeling that the reason twitter is doing

00:46:31 ◼   ► this is that the only people who care or

00:46:33 ◼   ► nerds like us and maybe there's not

00:46:35 ◼   ► enough of us to make a difference right

00:46:37 ◼   ► now i do have that fear absolutely

00:46:39 ◼   ► and even if there was enough of us like

00:46:41 ◼   ► we said in the beginning and you know

00:46:42 ◼   ► 2006-2007 like Twitter was just nerds

00:46:45 ◼   ► like us and there was a definitely

00:46:47 ◼   ► different vibe back then but now if even

00:46:51 ◼   ► if we got critical mass take over

00:46:52 ◼   ► app.net got funded all the nerds went

00:46:54 ◼   ► over there and they've had some sort of

00:46:56 ◼   ► gateway and clients could read both of

00:46:57 ◼   ► them in more like you can imagine a

00:46:59 ◼   ► scenario where nerds are on app.net but

00:47:01 ◼   ► like wouldn't you miss the the

00:47:04 ◼   ► pop-culture celebrity people that you

00:47:06 ◼   ► happen to follow on twitter not that I

00:47:08 ◼   ► follow a lot of them but it would be

00:47:10 ◼   ► weird like oh we're over there but

00:47:11 ◼   ► everything else is happening in that

00:47:12 ◼   ► other place right where is just become

00:47:14 ◼   ► so pervasive like on television news

00:47:18 ◼   ► even which drives me nuts for likely

00:47:19 ◼   ► reads tweets and stuff like that but

00:47:20 ◼   ► it's like that is the network for

00:47:22 ◼   ► everybody and we'd be on this other

00:47:24 ◼   ► little thing that just never going to

00:47:25 ◼   ► get critical mass and even though it

00:47:27 ◼   ► would feel cool and we have our own

00:47:28 ◼   ► little thing would feel kind of like

00:47:30 ◼   ► left out you know I'm that's kind of

00:47:33 ◼   ► that I'm of two minds about this this

00:47:36 ◼   ► the bias maybe it's the same type of

00:47:38 ◼   ► thing where so we had myspace and

00:47:41 ◼   ► friendster and also things and every

00:47:43 ◼   ► time one of those look like it was

00:47:44 ◼   ► dominant something else and came along

00:47:46 ◼   ► then wipe it out now we have facebook

00:47:47 ◼   ► and my big fear with facebook is unlike

00:47:50 ◼   ► Friendster and MySpace facebook is just

00:47:52 ◼   ► got too darn big

00:47:53 ◼   ► and now it's like it's like

00:47:54 ◼   ► too-big-to-fail like you something can't

00:47:57 ◼   ► come on come along a wipeout facebook

00:47:58 ◼   ► the same way facebook and myspace

00:48:00 ◼   ► because it's reached some it's gone over

00:48:03 ◼   ► some line is just one big and I'm i fear

00:48:05 ◼   ► our twitter is the same thing is that

00:48:07 ◼   ► even if something better comes along

00:48:09 ◼   ► it's too late twitter twitter is just

00:48:11 ◼   ► too darn big and it's going to take a

00:48:12 ◼   ► really long time to kind of like Windows

00:48:14 ◼   ► Windows got so big that didn't matter

00:48:15 ◼   ► how much better something was you

00:48:16 ◼   ► basically had to wait for it to become a

00:48:18 ◼   ► relevant and you know the future to be

00:48:21 ◼   ► immobile and Microsoft to not be there

00:48:22 ◼   ► and then thats that's what makes windows

00:48:24 ◼   ► go away it's not because Mac operating

00:48:26 ◼   ► system was better and windows goes away

00:48:27 ◼   ► it goes away because who cares about

00:48:29 ◼   ► desktop operating systems anymore we

00:48:30 ◼   ► only care about mobile and the people

00:48:32 ◼   ► who wanted mobile will not Microsoft so

00:48:34 ◼   ► is that what has to happen here for

00:48:35 ◼   ► twitter and facebook to you know not

00:48:38 ◼   ► nothing can defeat them until they

00:48:39 ◼   ► become irrelevant

00:48:40 ◼   ► that's scary maybe defeat is the wrong

00:48:43 ◼   ► term my optimistic take on app.net would

00:48:47 ◼   ► be something along the lines of and the

00:48:49 ◼   ► comparison between commercial TV and hbl

00:48:53 ◼   ► and the idea is that I think most people

00:48:56 ◼   ► i think a lot of the people who are

00:48:57 ◼   ► don't really like the the way twitter is

00:48:59 ◼   ► going also have a lot of complaints

00:49:01 ◼   ► about commercial TV commercials

00:49:03 ◼   ► themselves the number of commercials

00:49:05 ◼   ► that are shown and the just the way that

00:49:09 ◼   ► that the nature of commercial TV sort of

00:49:13 ◼   ► has a never-ending decade after decade

00:49:16 ◼   ► drive towards lowest-common-denominator

00:49:18 ◼   ► content right i mean i think a lot of

00:49:22 ◼   ► the shows that are on TV now the reality

00:49:25 ◼   ► type shows are not really even any

00:49:28 ◼   ► further

00:49:30 ◼   ► they're not there they're even worse

00:49:31 ◼   ► maybe then like the dystopian future

00:49:34 ◼   ► oh my god the cop bad TV is from like

00:49:36 ◼   ► Robocop write a great democracy al

00:49:39 ◼   ► eyeballs right you know idiocracy is

00:49:42 ◼   ► still a little bit out ahead but while

00:49:44 ◼   ► the Americas Funniest Home Videos was

00:49:45 ◼   ► basically out my balls ok and that was

00:49:48 ◼   ► like in the nineties and right but as

00:49:49 ◼   ► the years go on that the idiocracy

00:49:51 ◼   ► future video cratic future doesn't seem

00:49:55 ◼   ► as far-fetched it seems to the less and

00:49:57 ◼   ► less far-fetched

00:49:58 ◼   ► as time goes on well that's not the case

00:50:02 ◼   ► where I think it's not so much that the

00:50:04 ◼   ► entertainment is appealing to to base

00:50:07 ◼   ► instincts because that that's been

00:50:09 ◼   ► around forever and I think this the

00:50:12 ◼   ► counter examples like a lot you know

00:50:13 ◼   ► lost was on ABC and no one's going to

00:50:15 ◼   ► say that was you know trashy reality

00:50:17 ◼   ► show that's the opposite behind budget

00:50:19 ◼   ► drill you know very a single artistic

00:50:22 ◼   ► vision high production value stuff like

00:50:24 ◼   ► that but that's the thing about people

00:50:25 ◼   ► hate about TV is that doesn't wrench

00:50:27 ◼   ► business model that hasn't kept up with

00:50:29 ◼   ► technology and it's difficult to

00:50:31 ◼   ► dislodge that so what we're looking for

00:50:33 ◼   ► HBO is like one example is that late on

00:50:36 ◼   ► HBO shows they can they can make shows

00:50:37 ◼   ► for adults because they're not burdened

00:50:39 ◼   ► by these legacy things when the Airways

00:50:41 ◼   ► belong to the people and you have to

00:50:42 ◼   ► license them through the government but

00:50:44 ◼   ► then you have to have decency real like

00:50:45 ◼   ► all that stuff that that burdens the

00:50:47 ◼   ► network's doesn't burden HBO and so

00:50:51 ◼   ► that's why you get content that's more

00:50:53 ◼   ► appealing there because what can you

00:50:54 ◼   ► really do it within the confines of the

00:50:56 ◼   ► decency rules network television you're

00:50:57 ◼   ► limited in terms of programming for

00:51:00 ◼   ► adults because not all adults want just

00:51:01 ◼   ► everything that's Pollyanna all the time

00:51:03 ◼   ► I don't end and it's the same situation

00:51:07 ◼   ► with twitter i don't know if there is

00:51:10 ◼   ► what is the equivalent of being able to

00:51:13 ◼   ► show nudity and curse and having people

00:51:16 ◼   ► pay you directly lots of money

00:51:19 ◼   ► what is the equivalent of a nap dotnet I

00:51:22 ◼   ► think the equivalent is is more about

00:51:24 ◼   ► the overall experience that you're not

00:51:26 ◼   ► being badgered by promotional garbage

00:51:28 ◼   ► and and that that there aren't it idiot

00:51:35 ◼   ► i think i think maybe the aquarium is a

00:51:37 ◼   ► hard analogy because it's a social

00:51:39 ◼   ► network versus just TV broadcast but

00:51:42 ◼   ► that you know there aren't going to be

00:51:44 ◼   ► as many idiots on app.net is or on

00:51:47 ◼   ► twitter because I you know at least for

00:51:49 ◼   ► now it seems like the plan is that

00:51:50 ◼   ► everybody is on their has to pay at

00:51:51 ◼   ► least something to get in

00:51:53 ◼   ► yeah so you're not going to have there's

00:51:55 ◼   ► not going to be idiots there that you

00:51:56 ◼   ► can assume that there's a higher level

00:51:58 ◼   ► of discourse I mean one thing I mean

00:51:59 ◼   ► it's super super early days I mean in

00:52:01 ◼   ► fact I mean they just let me I got in

00:52:03 ◼   ► today I'm

00:52:04 ◼   ► on the Alpha i don't know how many users

00:52:08 ◼   ► are in there already but i posted one

00:52:10 ◼   ► was going to call it a tweet but I guess

00:52:12 ◼   ► you have to call it a post to you know

00:52:14 ◼   ► to app.net and the post idea was like

00:52:17 ◼   ► 8200 something so there's only been you

00:52:19 ◼   ► know just with all the tests that day

00:52:21 ◼   ► but you know whatever else i don't know

00:52:23 ◼   ► how many of those are from actual users

00:52:24 ◼   ► and how many or automated things that

00:52:26 ◼   ► they've tested while building the thing

00:52:28 ◼   ► out but there's only been eight thousand

00:52:29 ◼   ► post so far

00:52:30 ◼   ► whereas twitter is up at like you know

00:52:31 ◼   ► 12 quadrillion you're already a thousand

00:52:34 ◼   ► i know it should check out that I got

00:52:36 ◼   ► the email to mike i'll check it out but

00:52:38 ◼   ► that's not my user idea to my two is the

00:52:39 ◼   ► tweet ID or post idea i've known my user

00:52:42 ◼   ► ideas but I well I got the the equipment

00:52:48 ◼   ► is that no ads rides on HBO and they're

00:52:50 ◼   ► being you know

00:52:51 ◼   ► no ads on the Twitter replacement thing

00:52:54 ◼   ► and there's no ads and no fear of ads

00:52:57 ◼   ► because everyone and it's not just a dad

00:52:59 ◼   ► either because clearly the stuff like

00:53:01 ◼   ► having embedded New York Times stories

00:53:04 ◼   ► show up as a card instead of just a URL

00:53:07 ◼   ► not really an ad but it's is there's

00:53:09 ◼   ► there's there's a financial thing in

00:53:10 ◼   ► there where they're getting money to

00:53:12 ◼   ► sharing money with the new york times to

00:53:14 ◼   ► have new york times story is treated

00:53:15 ◼   ► specially and there's not going to be

00:53:17 ◼   ► anything that you know don't know it so

00:53:20 ◼   ► the advertising is the wrong word for

00:53:21 ◼   ► that but it's favoring the interest of

00:53:25 ◼   ► somebody other than me for financial

00:53:27 ◼   ► reasons me a little visit their big

00:53:29 ◼   ► thrust is like whatever makes our

00:53:31 ◼   ► service more desirable to customers

00:53:34 ◼   ► that's what we'll spend all our time on

00:53:35 ◼   ► adding features making it you know make

00:53:38 ◼   ► it like what

00:53:38 ◼   ► whatever users of the service one well

00:53:41 ◼   ► that's what we communicate with words

00:53:42 ◼   ► you get the feeling that people on

00:53:43 ◼   ► Twitter are not worried about what the

00:53:46 ◼   ► users of their system want they're more

00:53:47 ◼   ► worried about how do we get money from

00:53:49 ◼   ► somebody to keep us in business before

00:53:51 ◼   ► the VC comes out alright so my thought

00:53:53 ◼   ► too is like HBO might know most people

00:53:56 ◼   ► don't have HBO up everybody watches

00:53:58 ◼   ► commercial TV but you know only some

00:54:00 ◼   ► people have HBO i guess i'm guessing at

00:54:03 ◼   ► this point I probably wouldn't abandon

00:54:04 ◼   ► Twitter frap dotnet but maybe i would

00:54:07 ◼   ► use app.net is the thing i'm logged into

00:54:08 ◼   ► all day and only check twitter once in a

00:54:10 ◼   ► lot but you know in the same way that

00:54:12 ◼   ► when you get HBO it's not like your

00:54:13 ◼   ► commercial TV turns off yeah the thing i

00:54:16 ◼   ► worry and wonder about what

00:54:18 ◼   ► there is like but they have all these

00:54:19 ◼   ► that they've been hinting at the you

00:54:21 ◼   ► know I wouldn't write third-party

00:54:22 ◼   ► clients that are you if you're going to

00:54:24 ◼   ► write clients don't write like a

00:54:25 ◼   ► general-purpose one and you know like

00:54:27 ◼   ► they've been making scary vague you know

00:54:30 ◼   ► moves in that direction for a long time

00:54:32 ◼   ► but they never actually pull the trigger

00:54:34 ◼   ► and I kept thinking like how are you

00:54:36 ◼   ► going to stop somebody you gonna I guess

00:54:38 ◼   ► you can use OAuth on the API to reject

00:54:40 ◼   ► clients but it's like yeah that's like

00:54:42 ◼   ► an arms race in terms of like illicit

00:54:44 ◼   ► Twitter clients and what I'm thinking of

00:54:46 ◼   ► is like wouldn't if at that took off and

00:54:49 ◼   ► was popular wouldn't there be you know

00:54:51 ◼   ► hacked clients that merge Twitter and

00:54:54 ◼   ► app.net into a single thing and you're

00:54:56 ◼   ► some sort of proxy gateway or like I

00:54:59 ◼   ► guess they had its within their power to

00:55:01 ◼   ► reject requested our North indicated

00:55:03 ◼   ► with some digitally signed but that's

00:55:04 ◼   ► just that arms race of client-side offer

00:55:08 ◼   ► versus serve aside you don't want the

00:55:11 ◼   ► nerds on the other side of that to be

00:55:12 ◼   ► your enemy i'm not saying it can't be

00:55:14 ◼   ► done but it's that's a lot of time and

00:55:16 ◼   ► energy fighting against that and really

00:55:17 ◼   ► did they really care like what was that

00:55:19 ◼   ► you came up with the have the stats for

00:55:21 ◼   ► how what percentage of twitter users use

00:55:24 ◼   ► third-party clients i late i asked about

00:55:26 ◼   ► it and somebody who reads during

00:55:27 ◼   ► fireball linked together fig figure it

00:55:29 ◼   ► out do I i think if i think is his

00:55:32 ◼   ► methodology was pretty pretty good eat

00:55:34 ◼   ► he like slurp like a million random

00:55:36 ◼   ► tweets from the adder so still some way

00:55:39 ◼   ► that you can get that you can get like

00:55:40 ◼   ► just show me like tweets to show me on

00:55:44 ◼   ► random tweets that people are tweeting

00:55:45 ◼   ► from around the world and grab like a

00:55:47 ◼   ► million of them and analysed where they

00:55:49 ◼   ► were from and it's you know that the the

00:55:51 ◼   ► biggest hole in his methodology is it

00:55:53 ◼   ► because it there's no other way to get

00:55:55 ◼   ► the real information what people are

00:55:57 ◼   ► using those see Twitter what you can do

00:55:59 ◼   ► is you can see what people are using to

00:56:01 ◼   ► post to twitter which is different

00:56:03 ◼   ► because i would guess that there's an

00:56:05 ◼   ► awful lot of people out there one now

00:56:07 ◼   ► that it's twitter has hit like you said

00:56:08 ◼   ► like CNN shows hashtags 24 hours a day

00:56:12 ◼   ► I think there's an awful lot of people

00:56:13 ◼   ► out there with accounts that have like

00:56:15 ◼   ► two followers and they've only tweeted

00:56:17 ◼   ► like three times themselves but they

00:56:19 ◼   ► actually do you use twitter they like

00:56:21 ◼   ► use it and just consumed just pure

00:56:23 ◼   ► consumption just like something you know

00:56:25 ◼   ► that they look at but don't post to

00:56:28 ◼   ► but i would guess that would only skew

00:56:29 ◼   ► it more towards the official twitter

00:56:31 ◼   ► clients in the Twitter website

00:56:33 ◼   ► yeah and you remember what the number

00:56:34 ◼   ► was that was Attorney 23% person I

00:56:37 ◼   ► remember thinking it was way higher than

00:56:39 ◼   ► I thought it would be i think it was

00:56:40 ◼   ► disclosed like 20 or something well and

00:56:42 ◼   ► I would've thought would be like three

00:56:43 ◼   ► percent and I think that but i think

00:56:45 ◼   ► that's skewed by the fact that people

00:56:47 ◼   ► who create content and have a lot of

00:56:49 ◼   ► followers are more likely to to need

00:56:52 ◼   ► something like that for example just

00:56:54 ◼   ► isn't you know and I i have never seen

00:56:55 ◼   ► the appeal of this software but i know

00:56:57 ◼   ► that a lot of like celebrity people use

00:56:59 ◼   ► tweetdeck that's the way for them to be

00:57:02 ◼   ► able to like TweetDeck lets you have

00:57:04 ◼   ► some chance of managing an awareness of

00:57:09 ◼   ► people who are talking to or about you

00:57:11 ◼   ► when there is so many people like the

00:57:12 ◼   ► same reason you don't use unified

00:57:14 ◼   ► timeline because you're at replies

00:57:15 ◼   ► anytime you say anything we just swap

00:57:17 ◼   ► your ability to read three posts from

00:57:19 ◼   ► the people you you replied 2 and so like

00:57:21 ◼   ► so i can you imagine if you had 20

00:57:23 ◼   ► million followers or something they were

00:57:24 ◼   ► just it just becomes untenable so I

00:57:26 ◼   ► think Tweetbot is away like I don't even

00:57:29 ◼   ► want to look at their replies and just

00:57:30 ◼   ► doing like a bunch of cancer churches

00:57:32 ◼   ► you know and then they can kind of get a

00:57:34 ◼   ► big overall picture but yeah for someone

00:57:36 ◼   ► who just wants to read twitter to a

00:57:37 ◼   ► tweet that is not that's a tool for the

00:57:39 ◼   ► twitter power user whatever you want to

00:57:41 ◼   ► call them but there's also you know they

00:57:43 ◼   ► are pulling the plug on some people I

00:57:44 ◼   ► know that they just pulled the plug on

00:57:45 ◼   ► Instagram connecting to Twitter mild I

00:57:49 ◼   ► mean they got lost my facebook right and

00:57:51 ◼   ► you know famously you know people have

00:57:52 ◼   ► observed that Jack Dorsey you know

00:57:54 ◼   ► Twitter inventor and CEO or whatever his

00:57:57 ◼   ► title is because he's not the CEO but

00:58:00 ◼   ► you know it's like chief designer at

00:58:02 ◼   ► Twitter had been a active instagram user

00:58:07 ◼   ► and hasn't posted an Instagram since

00:58:09 ◼   ► their Facebook acquisition but

00:58:15 ◼   ► ultimately though you know you could say

00:58:17 ◼   ► well it makes sense that they pull the

00:58:18 ◼   ► plug on you know somebody owned by

00:58:20 ◼   ► Facebook or whatever but really it's

00:58:21 ◼   ► like you said it's just an API you know

00:58:23 ◼   ► if your API is there you know I mean

00:58:26 ◼   ► they're going to play favorites like

00:58:26 ◼   ► that I wouldn't be surprised if they

00:58:28 ◼   ► started doing it to to desktop clients

00:58:30 ◼   ► then i will end up with i would imagine

00:58:33 ◼   ► if they do lock it down as similar to

00:58:36 ◼   ► what Apple uses for push notifications

00:58:37 ◼   ► and iCloud and everything where there's

00:58:39 ◼   ► like cryptographic connection between

00:58:41 ◼   ► like you

00:58:42 ◼   ► are allowed to send push notifications

00:58:42 ◼   ► and the only reason you're allowed us

00:58:45 ◼   ► because it's you know configured through

00:58:47 ◼   ► your developer ID and connected to your

00:58:50 ◼   ► Apple ID and we have the information

00:58:51 ◼   ► about you and your violated we pull the

00:58:53 ◼   ► plug in you and the barrier to getting

00:58:55 ◼   ► like up and running again is making a

00:58:57 ◼   ► new fake apple ID from a different IP

00:58:59 ◼   ► address and pay the $19 again and get

00:59:01 ◼   ► everything configured and deploy a new

00:59:03 ◼   ► version of an application from a

00:59:05 ◼   ► different apple ID and make your

00:59:06 ◼   ► customers download on the store and then

00:59:07 ◼   ► we lock you down again and so like you

00:59:09 ◼   ► could go cat-and-mouse like that or you

00:59:11 ◼   ► could just try to crack the encryption

00:59:12 ◼   ► somehow or whatever but I don't know who

00:59:15 ◼   ► is more motivated to stop that like I

00:59:17 ◼   ► haven't seen any cases of apples push

00:59:21 ◼   ► notification thing being hacked or gain

00:59:23 ◼   ► because i don't think that means that

00:59:24 ◼   ► there's any financial gain for that it's

00:59:26 ◼   ► probably not a financial gain for

00:59:28 ◼   ► breaking through the prohibition on

00:59:31 ◼   ► third-party Twitter clients but there's

00:59:33 ◼   ► definitely a geek

00:59:34 ◼   ► you know like there's no financial game

00:59:36 ◼   ► but i really want to use a third-party

00:59:37 ◼   ► clients so maybe the hackers are just

00:59:39 ◼   ► motivated to find their way to crack it

00:59:41 ◼   ► just for the hell of it now and I don't

00:59:44 ◼   ► know but anyway I'm a little depressed

00:59:47 ◼   ► because i was kind of a certain trap

00:59:49 ◼   ► dotnet hopefully hopefully maybe you

00:59:51 ◼   ► know maybe maybe they'll turn around the

00:59:53 ◼   ► last five days

00:59:54 ◼   ► I don't know what I think about when you

00:59:56 ◼   ► think about when I was a mom wanted

00:59:59 ◼   ► something like a point

00:59:59 ◼   ► something like a point

01:00:00 ◼   ► but after that is remember the whole big

01:00:01 ◼   ► thing with a rowboat not rebel tweeting

01:00:02 ◼   ► but the wanting for you to tweet and

01:00:04 ◼   ► stuff like that yeah they were very

01:00:06 ◼   ► quick to reply to him about my point

01:00:07 ◼   ► when I talk about the show it's not so

01:00:09 ◼   ► much that they did this because they've

01:00:10 ◼   ► responded quickly and they were cool

01:00:12 ◼   ► about it and everything that just that

01:00:14 ◼   ► it makes gives you that doubt that like

01:00:15 ◼   ► oh why did they think this would be okay

01:00:18 ◼   ► like it makes you question their

01:00:19 ◼   ► judgment doesn't make you question like

01:00:20 ◼   ► their their motivation and like that

01:00:22 ◼   ► they're clearly like they're they're

01:00:23 ◼   ► motivated for the right reasons and they

01:00:25 ◼   ► really want our goals are aligned with

01:00:27 ◼   ► their goals really want to do the right

01:00:28 ◼   ► thing it's like man how how did

01:00:31 ◼   ► something like that slip by not that

01:00:33 ◼   ► it's that important but it's like my

01:00:34 ◼   ► being fooled here and do we really not

01:00:36 ◼   ► share the same values you know right and

01:00:38 ◼   ► what you're talking about is when you

01:00:39 ◼   ► first signed up and I don't even know

01:00:41 ◼   ► what they do anymore but when i signed

01:00:42 ◼   ► up like what they are 2n you you part of

01:00:46 ◼   ► the appeal of signing up with that you

01:00:47 ◼   ► get to reserve your existing twitter

01:00:50 ◼   ► username but the way that you did it was

01:00:54 ◼   ► they needed you to tweet and I could be

01:00:57 ◼   ► generated tweet that said something

01:00:58 ◼   ► corny like I've supporting app.net you

01:01:01 ◼   ► can too

01:01:02 ◼   ► here's the URL and there's a hashtag in

01:01:04 ◼   ► there and you tweeted that and you're

01:01:07 ◼   ► tweeting that was what they're bought

01:01:09 ◼   ► would look for to see that tweet and

01:01:12 ◼   ► then say ok this guy did it and there's

01:01:14 ◼   ► like a little like a little unique token

01:01:16 ◼   ► in there too somewhere and then they

01:01:17 ◼   ► would say okay so now at Gruber is is

01:01:20 ◼   ► verified as a backer of app.net so this

01:01:23 ◼   ► guy has the at Gruber name reserved for

01:01:26 ◼   ► our thing too but that's cheesy I mean

01:01:29 ◼   ► you know I don't I I never tweet

01:01:31 ◼   ► hashtags and I don't hide

01:01:33 ◼   ► I don't like anything like that that

01:01:35 ◼   ► that asks you to tweet on their behalf

01:01:37 ◼   ► and that like that's because I remember

01:01:39 ◼   ► there was a one-time one of those the

01:01:41 ◼   ► mac software bundles had a thing like

01:01:43 ◼   ► that were going like you got like a free

01:01:46 ◼   ► app if you gave him your twitter name it

01:01:48 ◼   ► like instead of getting 10 apps for

01:01:49 ◼   ► fifty bucks you got 11 apps for fifty

01:01:51 ◼   ► bucks is even better deal and just give

01:01:53 ◼   ► us your twitter name and people are

01:01:54 ◼   ► doing and almost on your twitter stream

01:01:56 ◼   ► was just full of like 37 people who all

01:01:59 ◼   ► were promoting the such-and-such mac

01:02:01 ◼   ► bundle and it's like man has so cheesy

01:02:04 ◼   ► and just wrong

01:02:06 ◼   ► exactly i had that thought to it really

01:02:08 ◼   ► was like a a bad taste in my mouth right

01:02:11 ◼   ► friends as like my first experience with

01:02:13 ◼   ► that

01:02:13 ◼   ► and again it doesn't it didn't make me

01:02:16 ◼   ► question that the point of the project

01:02:17 ◼   ► or anything they say about it just made

01:02:19 ◼   ► me think about like you you want to feel

01:02:22 ◼   ► when you're supporting something like

01:02:24 ◼   ► this that did they share your values and

01:02:26 ◼   ► tastes I guess right and and part of it

01:02:29 ◼   ► is just misunderstanding and experience

01:02:31 ◼   ► with you didn't have to tweet i think

01:02:32 ◼   ► even from the very beginning you didn't

01:02:33 ◼   ► have to eat that corny signing

01:02:35 ◼   ► promotional thing you just needed to

01:02:36 ◼   ► have the few bits of information in

01:02:37 ◼   ► there but like they didn't make that

01:02:39 ◼   ► clear and now they're to the credit they

01:02:40 ◼   ► didn't do this thing that so many sites

01:02:42 ◼   ► do where they want you to sign up in

01:02:44 ◼   ► this and you go to the OAuth screen or

01:02:46 ◼   ► whatever it's like this company would

01:02:49 ◼   ► like to read tweets in your timeline see

01:02:52 ◼   ► your followers and as always like tweet

01:02:54 ◼   ► as you and it's like he'll come back

01:02:56 ◼   ► he'll know like who would ever say yes

01:02:59 ◼   ► and yet so many people do because as

01:03:01 ◼   ► soon as you check that you know two

01:03:02 ◼   ► seconds later there's gonna be one of

01:03:04 ◼   ► those blah blah signed up for the

01:03:06 ◼   ► whatever and this this was this was

01:03:09 ◼   ► better in that it didn't want the power

01:03:11 ◼   ► to tweet as you which is crazy known

01:03:13 ◼   ► would say yes to it just wanted you to

01:03:16 ◼   ► tweet something you know on their behalf

01:03:18 ◼   ► and part of it is like social

01:03:20 ◼   ► promotional like meaning like if we

01:03:22 ◼   ► could just get all these guys tweet to

01:03:23 ◼   ► each other but it was so corny and like

01:03:25 ◼   ► that's why I was so shocked to see it

01:03:26 ◼   ► from I think you and marcos like someone

01:03:28 ◼   ► hack their account because i know you

01:03:30 ◼   ► guys don't stand there are things that

01:03:31 ◼   ► they let you tweet is you it's funny I

01:03:33 ◼   ► got a couple and I oh you're not the

01:03:35 ◼   ► only one I got a couple of like hey

01:03:36 ◼   ► whats your twitter account act like just

01:03:38 ◼   ► not i'm not a bunch but like at least

01:03:39 ◼   ► you know more than more than one that I

01:03:41 ◼   ► got like a back two or three like dude

01:03:43 ◼   ► is your twitter account act i'm a

01:03:46 ◼   ► guy-guy English like his came out and he

01:03:49 ◼   ► immediately like tweeted an apology is

01:03:51 ◼   ► I'm really starting at that last week

01:03:53 ◼   ► but I I'm kind of hoping to see this

01:03:55 ◼   ► yeah like apologized on both his and

01:03:58 ◼   ► app.net behalf about a time I by the

01:04:01 ◼   ► time i decided to funded I'd seen all

01:04:03 ◼   ► you guys do this and I had read enough

01:04:06 ◼   ► about the backlash you know that you

01:04:07 ◼   ► didn't have to tweet what they told you

01:04:09 ◼   ► to eat so I just replace that text with

01:04:11 ◼   ► something scolding them for doing this

01:04:12 ◼   ► and so that and my tweets so your tweet

01:04:18 ◼   ► is like one of your tweets featured on

01:04:20 ◼   ► the homepage my tweet is not

01:04:22 ◼   ► but I still but like I said I still

01:04:24 ◼   ► funded them because I i want the same

01:04:26 ◼   ► thing that they want and no one else is

01:04:28 ◼   ► like this this was talking about earlier

01:04:30 ◼   ► today when i was talking to my friend

01:04:31 ◼   ► and trying to convince him to fund this

01:04:33 ◼   ► thing

01:04:33 ◼   ► yeah is it's kind of weird to me that

01:04:36 ◼   ► like what we we want this thing but the

01:04:39 ◼   ► traditional way is I guess you max out

01:04:42 ◼   ► all your credit cards you get a business

01:04:44 ◼   ► loan or you launch it at beings

01:04:46 ◼   ► partially supported by some existing

01:04:47 ◼   ► line of business is this

01:04:49 ◼   ► we're in this weird time period where

01:04:50 ◼   ► the thing to do is not to do any of

01:04:53 ◼   ► those other traditional ways of starting

01:04:55 ◼   ► up a business that requires capital in

01:04:56 ◼   ► time like you know we need a certain

01:04:58 ◼   ► amount of time to make this product to

01:05:01 ◼   ► try to get you know we're going to start

01:05:02 ◼   ► a business and we're gonna start from

01:05:03 ◼   ► nothing so you need seed capital you

01:05:04 ◼   ► need to go into massive debt

01:05:06 ◼   ► those are the traditional ways to do it

01:05:07 ◼   ► now we have this new way which is hey

01:05:09 ◼   ► there's a bunch of other people who

01:05:09 ◼   ► wanted to get the money up front and

01:05:12 ◼   ► it's exciting and interesting and it's

01:05:13 ◼   ► the Kickstarter phenomenon but part of

01:05:15 ◼   ► me says isn't there someone who wants to

01:05:17 ◼   ► do something I app.net who either has

01:05:19 ◼   ► the the capital to do it or like can be

01:05:22 ◼   ► a business that can be funded in

01:05:23 ◼   ► traditional ways to I guess the

01:05:25 ◼   ► traditional way stuck like getting a

01:05:26 ◼   ► business loan Sox maxing out your credit

01:05:28 ◼   ► cards i can imagine that sucking too but

01:05:30 ◼   ► so many businesses but had been started

01:05:32 ◼   ► that way or start from nothing like grad

01:05:34 ◼   ► students who have crappy retail jobs

01:05:37 ◼   ► doing it in their spare time until it

01:05:38 ◼   ► takes off like there's so many other

01:05:40 ◼   ► ways that businesses start I don't like

01:05:42 ◼   ► feeling like oh that doesn't make it

01:05:44 ◼   ► well that was the one way this could

01:05:45 ◼   ► have happened there's so many other ways

01:05:46 ◼   ► I feel like this could happen i'm not

01:05:48 ◼   ► that I wish them you know don't wish

01:05:50 ◼   ► them well but if this doesn't make it i

01:05:53 ◼   ► hope i hope someone else out there and

01:05:55 ◼   ► looks at this and says well there's a

01:05:57 ◼   ► lot of people who want to give money to

01:05:58 ◼   ► make this happen

01:05:59 ◼   ► maybe the same people will say all right

01:06:01 ◼   ► well we got to give all this money back

01:06:02 ◼   ► over here we can't charge these people

01:06:04 ◼   ► but maybe we find some other way to do

01:06:06 ◼   ► this because clearly there's you know

01:06:07 ◼   ► whatever two hundred thousand dollars

01:06:08 ◼   ► worth of people who think this is a good

01:06:10 ◼   ► idea right any other thing too is it

01:06:12 ◼   ► really does require some imagination

01:06:14 ◼   ► upfront to imagine that it could be how

01:06:16 ◼   ► it could make the world a better place

01:06:18 ◼   ► if it existed whereas once it was off

01:06:20 ◼   ► the ground and there were I mean and and

01:06:23 ◼   ► clearly like you know if they're already

01:06:24 ◼   ► even if they don't raise another dollar

01:06:26 ◼   ► they've already got two hundred and

01:06:28 ◼   ► twenty thousand dollars raised or

01:06:29 ◼   ► something like that which it like 1,500

01:06:31 ◼   ► bucks a pieces you know

01:06:34 ◼   ► thousands of people that if there are

01:06:36 ◼   ► thousands more people on there then and

01:06:38 ◼   ► they were using it already

01:06:39 ◼   ► people who are like maybe I should sign

01:06:41 ◼   ► up to wouldn't have to imagine what it

01:06:43 ◼   ► was like they could see will look here's

01:06:44 ◼   ► you know there's people writing clever

01:06:47 ◼   ► posts on this thing i can actually see

01:06:49 ◼   ► the appeal you know it's a lot more

01:06:51 ◼   ► easier to get people to sign up once it

01:06:54 ◼   ► exists then before it exists

01:06:56 ◼   ► yeah and I'd be willing to sell like I

01:06:57 ◼   ► wonder if they like asked everybody and

01:06:59 ◼   ► again i still have to look for something

01:07:00 ◼   ► else I but they said look guys we didn't

01:07:02 ◼   ► make our funding goal

01:07:03 ◼   ► how would you feel about just giving us

01:07:05 ◼   ► the money pledged anyway I would say

01:07:06 ◼   ► sure go ahead and like I wouldn't

01:07:08 ◼   ► begrudge the money because I think like

01:07:09 ◼   ► whatever if if you get this thing out

01:07:11 ◼   ► there and we start using it and you can

01:07:13 ◼   ► actually make it cool then you can win

01:07:14 ◼   ► based on your features like you know

01:07:16 ◼   ► make a cool thing that I can show people

01:07:19 ◼   ► hey check this out isn't this cool

01:07:20 ◼   ► add features that Twitter doesn't have

01:07:22 ◼   ► it doesn't have time to have or a oh you

01:07:24 ◼   ► know or just make it a better experience

01:07:26 ◼   ► and Twitter and it almost will be better

01:07:27 ◼   ► if they'd waited to do this project

01:07:29 ◼   ► until after Twitter screwed everybody

01:07:30 ◼   ► and killed with third-party clients

01:07:32 ◼   ► because then they'd get funding to tell

01:07:33 ◼   ► ya I didn't I do think that I do wonder

01:07:35 ◼   ► about that had that same thought to that

01:07:37 ◼   ► and maybe just one more like a straw

01:07:40 ◼   ► that broke the camel's back type thing

01:07:42 ◼   ► like where the next big rumored breakup

01:07:45 ◼   ► is Flipboard you know where the

01:07:46 ◼   ► footboard CEO resigned from Twitter's

01:07:49 ◼   ► board was on Twitter's board but now

01:07:50 ◼   ► he's off and you know like a week or two

01:07:53 ◼   ► ago as of a week or two ago and there's

01:07:55 ◼   ► no Dustin Curtis reported it

01:07:58 ◼   ► I've heard the same thing I can't

01:07:59 ◼   ► entirely report rumors but I've heard

01:08:01 ◼   ► the same thing that I like through the

01:08:04 ◼   ► grapevine that that Twitter might be

01:08:06 ◼   ► about to pull the plug on flipboard and

01:08:08 ◼   ► i know that a lot of people i don't use

01:08:10 ◼   ► Flipboard that much but I know that

01:08:11 ◼   ► Twitter is a really good source for you

01:08:13 ◼   ► hook up your twitter to your Flipboard

01:08:14 ◼   ► and then URLs that are posted from the

01:08:18 ◼   ► people you follow on twitter which is a

01:08:20 ◼   ► really really high hit rate of things

01:08:22 ◼   ► you're interested and show up as

01:08:23 ◼   ► Flipboard articles you know so if they

01:08:26 ◼   ► pull that you're going to lose a really

01:08:28 ◼   ► good source for sort of the way that

01:08:31 ◼   ► footboard can get serendipitous articles

01:08:34 ◼   ► not just you know like that one of the

01:08:36 ◼   ► things I think is appealing about

01:08:37 ◼   ► footboard compared to RSS RSS just gives

01:08:40 ◼   ► you things you know you want or as

01:08:41 ◼   ► Flipboard can sometimes give you things

01:08:43 ◼   ► you do enjoy but that you would

01:08:45 ◼   ► and ask for and Twitter's a big source

01:08:47 ◼   ► for that

01:08:48 ◼   ► yeah I can't help but think i really

01:08:50 ◼   ► think i think that if Twitter does that

01:08:52 ◼   ► I think it's really gonna have my

01:08:54 ◼   ► prediction is going to infuriate

01:08:55 ◼   ► Flipboard users because i really do

01:08:57 ◼   ► think that that's a big part of

01:08:59 ◼   ► flipboard's appeal i think they're going

01:09:01 ◼   ► to the calculation and say there aren't

01:09:03 ◼   ► enough Flipboard uses for that to matter

01:09:05 ◼   ► but i was thinking the other day about

01:09:06 ◼   ► how I use Twitter and how it is because

01:09:09 ◼   ► i was thinking of herbs someone's blog

01:09:11 ◼   ► and I'm like why I wonder if this person

01:09:13 ◼   ► has done a blog post lately and I was

01:09:14 ◼   ► thinking you know why I don't know if

01:09:16 ◼   ► it's like if they're doing blog posts

01:09:18 ◼   ► and i have seen it's because they don't

01:09:19 ◼   ► tweet their blog posts and twitter has

01:09:21 ◼   ► started to replace RSS for me

01:09:22 ◼   ► yeah therefore when i was living in that

01:09:24 ◼   ► news bar all day I always know if

01:09:25 ◼   ► someone you know someone posted a blog

01:09:27 ◼   ► once every two months but i would see

01:09:28 ◼   ► that post because it would come up my

01:09:29 ◼   ► feeds but now if they don't tweet about

01:09:31 ◼   ► i'm using Twitter like RSS and that's

01:09:33 ◼   ► why burns me so much but to think that

01:09:35 ◼   ► would go away because it's replaced or

01:09:37 ◼   ► mostly supplanted so many other services

01:09:39 ◼   ► in my life and they're going to change

01:09:41 ◼   ► the rules on me and I'm going to be like

01:09:43 ◼   ► my refers a daring fireball the referral

01:09:45 ◼   ► listings are almost useless anymore

01:09:47 ◼   ► because it's all just twitter

01:09:48 ◼   ► yeah i mean it doesn't matter it's not

01:09:50 ◼   ► like you know everything i posted during

01:09:52 ◼   ► fireball the number-one refer to it by

01:09:54 ◼   ► far as Twitter and I don't even know how

01:09:57 ◼   ► much it's not Jedi presumably a lot of

01:09:59 ◼   ► it is the daring fireball dat during

01:10:02 ◼   ► firewall account Twitter account but it

01:10:03 ◼   ► if I actually like poke into it it's you

01:10:05 ◼   ► know it's other people of course you

01:10:07 ◼   ► know people who just like you know

01:10:08 ◼   ► here's an article that daring fireball

01:10:09 ◼   ► huge huge huge source and i can tell you

01:10:12 ◼   ► that that that's basically how i read

01:10:14 ◼   ► how I read daring fireball why do I

01:10:16 ◼   ► follow the daring fireball candidate

01:10:17 ◼   ► because i have to know you know like

01:10:19 ◼   ► them i know that just go to the daring

01:10:20 ◼   ► fireball side to read stuff the that the

01:10:22 ◼   ► way I go there

01:10:23 ◼   ► 99.9 percent of time is the daring

01:10:25 ◼   ► fireball account tweet something and i

01:10:27 ◼   ► click on it and that's how I read it

01:10:28 ◼   ► right like that's that's how it happens

01:10:31 ◼   ► and I used to

01:10:31 ◼   ► yeah I still subscribe to your feed but

01:10:33 ◼   ► it's i do that for all these things like

01:10:37 ◼   ► I subscribe i subscribe to twitter

01:10:39 ◼   ► accounts of things whose feeds I also

01:10:40 ◼   ► subscribe to and whose websites i also

01:10:43 ◼   ► see only for sites that like you can't

01:10:45 ◼   ► do it for like you know the verge or

01:10:46 ◼   ► something is posting twenty million

01:10:48 ◼   ► things everyday because that would just

01:10:48 ◼   ► be ridiculous but for sites that update

01:10:50 ◼   ► once or twice or you know five or ten

01:10:52 ◼   ► times a day

01:10:53 ◼   ► that's how i see their stuff and if

01:10:55 ◼   ► someone doesn't have an official twitter

01:10:56 ◼   ► account like that person's blogs and i'm

01:10:58 ◼   ► thinking that

01:10:58 ◼   ► post anything i'll just forget it exists

01:11:00 ◼   ► after a while yeah same here i do agree

01:11:02 ◼   ► you know what let's take a break I i

01:11:04 ◼   ► should do the first sponsor for response

01:11:07 ◼   ► there in second hour and she's crazy you

01:11:09 ◼   ► know what I swear to that the mule guys

01:11:11 ◼   ► I was going to get this done in our last

01:11:13 ◼   ► week's show is about an hour race anyway

01:11:17 ◼   ► macworld super guides here these super

01:11:19 ◼   ► guides the people at macworld that these

01:11:21 ◼   ► guys they're my friends but they're

01:11:22 ◼   ► really the best in the business when it

01:11:23 ◼   ► comes to to cover an apple so many smart

01:11:27 ◼   ► writers and editors and they don't just

01:11:29 ◼   ► do it's not just the magazine in the

01:11:31 ◼   ► website they've got a whole series of

01:11:32 ◼   ► books and some of its compiled from the

01:11:35 ◼   ► best information that they've published

01:11:36 ◼   ► on the web a lot of his original content

01:11:39 ◼   ► and they cover these topics in super

01:11:42 ◼   ► good super deep depth and with the same

01:11:45 ◼   ► sort of high quality of writing and

01:11:47 ◼   ► editing that you expect from macworld

01:11:49 ◼   ► and they're available just about

01:11:53 ◼   ► anywhere you could want them you can get

01:11:54 ◼   ► them at the ibookstore you can buy them

01:11:56 ◼   ► directly from amazon at the kindle store

01:11:57 ◼   ► you can get them from macworld if you

01:12:00 ◼   ► want and Dominator who who writes for

01:12:03 ◼   ► Mac we've got Chris Prine dan Frakes Lex

01:12:07 ◼   ► Friedman course Jason snow

01:12:10 ◼   ► I don't know just even work anymore i

01:12:11 ◼   ► know he's got like a new job is the IDC

01:12:15 ◼   ► whatever director whatever

01:12:16 ◼   ► vice-president don't send Dan more'n i

01:12:19 ◼   ► was going to forget was going to forget

01:12:20 ◼   ► dan more on purpose and you blew it and

01:12:23 ◼   ► of course serenity caldwell who I think

01:12:24 ◼   ► not only right for them but also she

01:12:26 ◼   ► also does a lot of the production work

01:12:29 ◼   ► on putting these ebooks together and so

01:12:33 ◼   ► their newest one

01:12:33 ◼   ► no surprise and and ties right in one

01:12:36 ◼   ► night with and haven't Syracuse on the

01:12:38 ◼   ► show it's their total mountain line and

01:12:42 ◼   ► five bucks five dollars it's all it

01:12:44 ◼   ► costs and you get all the detailed

01:12:46 ◼   ► information everything macworld knows

01:12:48 ◼   ► about my online all the new features and

01:12:51 ◼   ► 46 box you just throw one buck more you

01:12:53 ◼   ► can even get a bundle and it contains

01:12:55 ◼   ► drm-free epub and kindle files and a PDF

01:12:59 ◼   ► version you get it all

01:13:00 ◼   ► drm-free other books in the macworld

01:13:04 ◼   ► super guide series you might be

01:13:05 ◼   ► interested in mac gems second edition

01:13:07 ◼   ► four bucks

01:13:09 ◼   ► Master iphone photography i add that you

01:13:13 ◼   ► know what i should be done three bucks

01:13:15 ◼   ► three bucks and it's all the everything

01:13:16 ◼   ► you want to know about the iphone camera

01:13:18 ◼   ► and photography they got the I've ipad

01:13:21 ◼   ► super guide ten bucks the URL it's

01:13:24 ◼   ► macworld calm / super guides i go get

01:13:29 ◼   ► them they're great books I've read a

01:13:31 ◼   ► bunch of I've gone through the tetteh

01:13:32 ◼   ► the mountain lion one and I've learned

01:13:34 ◼   ► new things and I can't imagine that

01:13:37 ◼   ► anybody would except maybe maybe John

01:13:39 ◼   ► Mack world.com super guys so your

01:13:44 ◼   ► your-your-your mountain line reviews out

01:13:46 ◼   ► how yeah and i know i know you've

01:13:49 ◼   ► covered extensively on my record would

01:13:51 ◼   ► have to go through it

01:13:52 ◼   ► yeah I don't talk about it more this

01:13:53 ◼   ► week I I I can't be the only i love it

01:13:58 ◼   ► and i wrote this when I link to it as i

01:14:00 ◼   ► know that for a lot of us we look

01:14:01 ◼   ► forward to to release day of of Mac os10

01:14:03 ◼   ► versions as much for and you know as the

01:14:08 ◼   ► time goes on to because I get access to

01:14:10 ◼   ► the seeds and I've developer account so

01:14:11 ◼   ► I kind of know the software I'm not like

01:14:13 ◼   ► a Joe user who needs to go to the apple

01:14:15 ◼   ► store and buy it and install it

01:14:17 ◼   ► I kind of know it's like the thing I

01:14:18 ◼   ► have to look forward to as your reveal

01:14:20 ◼   ► well the good thing about the reviews I

01:14:22 ◼   ► won't screw up like your computer and

01:14:24 ◼   ► make your skype break and do exactly

01:14:27 ◼   ► it's it's a risk-free you just read it

01:14:29 ◼   ► and they don't think about is that with

01:14:30 ◼   ► these releases like you know that the

01:14:33 ◼   ► initial mountain one real was a surprise

01:14:35 ◼   ► because we didn't know they were going

01:14:36 ◼   ► to you really release cycle and it

01:14:37 ◼   ► seemed to come out of nowhere but they

01:14:38 ◼   ► they paraded that OS around so much and

01:14:41 ◼   ► just showed every possible feature of

01:14:43 ◼   ► like there was nothing held in reserve

01:14:44 ◼   ► for the longest time and if you want to

01:14:48 ◼   ► know about this just from Apple's

01:14:50 ◼   ► official keynotes you felt like you knew

01:14:52 ◼   ► the whole operating system and then

01:14:53 ◼   ► forget about the rumor sites that just

01:14:55 ◼   ► download the seeds and show you

01:14:56 ◼   ► everything so certainly it's not like oh

01:14:58 ◼   ► boy I can't wait to see it read this

01:14:59 ◼   ► review so i could figure out so I can

01:15:01 ◼   ► see what's in this operating system

01:15:02 ◼   ► because if you cared you could have

01:15:03 ◼   ► found out it's all just you know okay so

01:15:06 ◼   ► we know what's there

01:15:08 ◼   ► let's hear some people's opinions about

01:15:09 ◼   ► it and that's why I think people read my

01:15:11 ◼   ► review but in your you want to hear all

01:15:13 ◼   ► right we know about all these features

01:15:14 ◼   ► but let's hear from someone has used it

01:15:16 ◼   ► as good as the bad is it like is it work

01:15:18 ◼   ► the way they say it should has a field

01:15:19 ◼   ► actually use this thing stuff like that

01:15:21 ◼   ► everything about doing this for iOS so I

01:15:25 ◼   ► get so tired thinking about just to an

01:15:27 ◼   ► indifferent like went during that the

01:15:29 ◼   ► WBC keynote when they were going through

01:15:31 ◼   ► like you know they did the mac section

01:15:33 ◼   ► that the iOS section and during the Iowa

01:15:34 ◼   ► section was like oh my god I'm not

01:15:36 ◼   ► running a review of iOS because I'm not

01:15:37 ◼   ► gonna say that I like the mac better but

01:15:39 ◼   ► that's that's like where my history is

01:15:41 ◼   ► like the mack is my first love and I

01:15:43 ◼   ► have this i have this deep background

01:15:44 ◼   ► and context to speak about iOS whereas

01:15:47 ◼   ► the number of people who have been using

01:15:49 ◼   ► are not i was Mac Mac Mac operating

01:15:52 ◼   ► system the number of people who've been

01:15:53 ◼   ► using iOS since day one

01:15:55 ◼   ► this plenty of those people but how many

01:15:57 ◼   ► people are still around who have been

01:15:59 ◼   ► using the max and stay one have all the

01:16:01 ◼   ► history behind they can talk about it

01:16:02 ◼   ► and and like really

01:16:03 ◼   ► the other thing about it is so much of

01:16:05 ◼   ► my mac OS 10 reviews have become 10

01:16:09 ◼   ► generally about or indirectly about iOS

01:16:12 ◼   ► anyway it's like I get the comment on

01:16:14 ◼   ► iOS even though i'm not writing a review

01:16:16 ◼   ► of it but really it just comes down to

01:16:18 ◼   ► like know but if this is my full-time

01:16:20 ◼   ► job sure maybe i do an iOS review but

01:16:22 ◼   ► it's not as if these these mac one's

01:16:25 ◼   ► almost killed me as it is somebody from

01:16:27 ◼   ► a practical standpoint I don't even know

01:16:28 ◼   ► if it would work out

01:16:29 ◼   ► i mean i-i know I mean nobody really

01:16:31 ◼   ► knows how much work you put into it

01:16:32 ◼   ► other than you but that is one of the

01:16:34 ◼   ► things to with you having the podcast

01:16:36 ◼   ► now with having hypercritical where you

01:16:38 ◼   ► do comment on it as you are going like

01:16:40 ◼   ► for the last several months it's been

01:16:42 ◼   ► one of the recurring bits up front as

01:16:44 ◼   ► houses that you know the review going

01:16:45 ◼   ► and you give some background on it and

01:16:46 ◼   ► you get an even greater sense of how

01:16:49 ◼   ► much work it is to to do this and not

01:16:53 ◼   ► just the writing but the fact that like

01:16:55 ◼   ► you pointed out that there you've always

01:16:57 ◼   ► copiously illustrated the reviews with

01:17:00 ◼   ► screenshots and that it's really really

01:17:03 ◼   ► hard to get good screenshots and like

01:17:06 ◼   ► you've pointed out just stupid things

01:17:08 ◼   ► like if you're gonna take screenshots of

01:17:09 ◼   ► the contacts app will you

01:17:11 ◼   ► you know you got to make sure you've got

01:17:12 ◼   ► like a set a dummy contact setup so

01:17:14 ◼   ► you're not putting your mom's address

01:17:17 ◼   ► there which would let you get hacked in

01:17:20 ◼   ► addition to you know violating your

01:17:21 ◼   ► mom's privacy and then when Apple

01:17:25 ◼   ► changes the you know the color of the

01:17:28 ◼   ► leather in the address book themed that

01:17:31 ◼   ► the contacts app uses now you've got to

01:17:33 ◼   ► retake this

01:17:33 ◼   ► shots yeah like the worst part about it

01:17:35 ◼   ► is that it's it's it's loaded on the

01:17:38 ◼   ► back end where as no matter how much

01:17:41 ◼   ► preparation you do you were at the mercy

01:17:43 ◼   ► of their releases and so there's

01:17:45 ◼   ► necessarily going to be this crazy mad

01:17:47 ◼   ► scramble for the last build the

01:17:49 ◼   ► second-to-last build leading right up to

01:17:50 ◼   ► my doing release and you can't you just

01:17:52 ◼   ► can't do that i'm not like I start

01:17:54 ◼   ► preparing like you know months and as

01:17:56 ◼   ► soon as I know the new cat named

01:17:58 ◼   ► gradually like I'm that's where I'm

01:18:00 ◼   ► starting like you can't use not like

01:18:01 ◼   ► homework we like I did all my work by

01:18:03 ◼   ► reading for the entire year and the

01:18:04 ◼   ► first week of school and you can't do

01:18:06 ◼   ► that you just you're just at the mercy

01:18:08 ◼   ► of their release schedule and so it just

01:18:09 ◼   ► makes it as a tremendous amount of

01:18:11 ◼   ► pressure but there's the main problem is

01:18:12 ◼   ► that it just takes me forever to do this

01:18:14 ◼   ► like I'm not a fast writer like I don't

01:18:15 ◼   ► know how these guys who like write for a

01:18:17 ◼   ► living

01:18:17 ◼   ► just turn out article after article

01:18:19 ◼   ► every day so it's not i can't do that's

01:18:21 ◼   ► not the way I was not the way it works

01:18:22 ◼   ► like blood sweat and tears just get you

01:18:26 ◼   ► know and it's not because I go what I'm

01:18:27 ◼   ► writing is so difficult and profound I

01:18:29 ◼   ► couldn't do just a simple like five

01:18:32 ◼   ► paragraph summary of an event it would

01:18:34 ◼   ► still take me forever I don't know I

01:18:36 ◼   ► just not I'm no good at that so it

01:18:38 ◼   ► really is very painful for me to get

01:18:40 ◼   ► this amount of content out and have all

01:18:43 ◼   ► that be correct in fact checked and

01:18:45 ◼   ► that's why i like the day the article

01:18:47 ◼   ► goes out this that that the cake i get

01:18:50 ◼   ► crowdsource corrections from everybody

01:18:52 ◼   ► and the beauty of the web is that i can

01:18:53 ◼   ► fix those things so that within the

01:18:55 ◼   ► first hour or two

01:18:56 ◼   ► almost everyone has been fixed because

01:18:58 ◼   ► they've been found by you know people

01:19:00 ◼   ► are put the wrong year on something or

01:19:01 ◼   ► put the wrong cat named somewhere how

01:19:03 ◼   ► long does it take to push the changes to

01:19:04 ◼   ► the ebook ebook versions something I

01:19:07 ◼   ► think that's going to be a show that I

01:19:08 ◼   ► do like this week on hypercritical and

01:19:10 ◼   ► talk more about the review and then next

01:19:11 ◼   ► week I'm going to talk exclusively about

01:19:13 ◼   ► the pain of doing those ebooks and that

01:19:16 ◼   ► is just so terrible painful speaking of

01:19:18 ◼   ► macworld super guys I i enlisted the

01:19:21 ◼   ► help of my friend ran how does the

01:19:23 ◼   ► ebooks over there

01:19:25 ◼   ► I should have enlisted help but earlier

01:19:27 ◼   ► in fact very early on months before I

01:19:28 ◼   ► said you know what I should just pay her

01:19:30 ◼   ► as a contractor to make this book for me

01:19:32 ◼   ► because she knows what the hell she's

01:19:33 ◼   ► doing I really does she really does and

01:19:35 ◼   ► and I was like but you know what i

01:19:37 ◼   ► should learn how this stuff works anyway

01:19:39 ◼   ► I should I should do this on my own

01:19:41 ◼   ► I'm not gonna say that was a mistake

01:19:42 ◼   ► because I did learn a lot but I should

01:19:45 ◼   ► have I should've caught

01:19:46 ◼   ► I said her sooner i did contact some

01:19:47 ◼   ► other people i knew new stuff by the

01:19:48 ◼   ► books but that the thing that she knows

01:19:51 ◼   ► is here's what you know is not here's

01:19:54 ◼   ► what the spec says and here's how to do

01:19:55 ◼   ► this in years at a with the best

01:19:56 ◼   ► practices are but like here's where the

01:19:58 ◼   ► bodies are buried on yon ibooks also

01:20:00 ◼   ► you're getting this one particular

01:20:01 ◼   ► problem yeah I had that problem six

01:20:03 ◼   ► months ago and here's what you have to

01:20:04 ◼   ► do to fix it crazy stuff like that you

01:20:07 ◼   ► won't find any documentation and we're

01:20:09 ◼   ► just like real world knowledge and so

01:20:10 ◼   ► that that was painful experience on my

01:20:12 ◼   ► part but the other part is you know if

01:20:14 ◼   ► you want to make a correction you can't

01:20:17 ◼   ► it's not like we go on our texting or

01:20:18 ◼   ► just going to the CMS updating his click

01:20:20 ◼   ► a button

01:20:21 ◼   ► 30 seconds later it's up on the web it's

01:20:24 ◼   ► an ordeal so then you gotta do this

01:20:25 ◼   ► batch thing we like all right uh I don't

01:20:27 ◼   ► want to send an update until I've got

01:20:29 ◼   ► like you're waiting for like them to

01:20:31 ◼   ► slow down to a trickle but all the while

01:20:32 ◼   ► you know that this universe egregious

01:20:34 ◼   ► double-word sitting there in the first

01:20:35 ◼   ► three paragraphs you just wish you could

01:20:37 ◼   ► fix me like no no no just wait

01:20:39 ◼   ► it's like it's like the Mac App Store

01:20:40 ◼   ► updates you you know you've got a bunch

01:20:41 ◼   ► of bug fixes and but the longer you wait

01:20:44 ◼   ► you know then you put into review as

01:20:45 ◼   ► soon as it goes review find some other

01:20:47 ◼   ► crashing bugger like a cabinet should i

01:20:49 ◼   ► wait should I resubmit that kind of

01:20:52 ◼   ► delay just kills you especially with

01:20:53 ◼   ► something like this would this is this

01:20:55 ◼   ► is weird like a novel where it

01:20:58 ◼   ► this is x it's practically news it's

01:20:59 ◼   ► time sensitive material where week after

01:21:01 ◼   ► its out no one really cares anymore so

01:21:03 ◼   ► you really have to strike while the

01:21:04 ◼   ► iron's hot and that's why through a

01:21:06 ◼   ► series of bad things that happened the

01:21:10 ◼   ► various delays in getting the first

01:21:11 ◼   ► ebook up on amazon and then doing

01:21:13 ◼   ► updates to it just was very painful

01:21:15 ◼   ► right and it's you know it's sort of

01:21:18 ◼   ► like which is shipping apps where apps

01:21:20 ◼   ► shipping apps used to be really required

01:21:22 ◼   ► a tremendous amount of attention in QA

01:21:26 ◼   ► and focus and the stakes are really high

01:21:28 ◼   ► because when you said go there was a guy

01:21:31 ◼   ► at a factory who was impressing cds or

01:21:34 ◼   ► before that was making floppy disks and

01:21:37 ◼   ► you've got boxes and boxes of these

01:21:39 ◼   ► things that take time to stamp and store

01:21:44 ◼   ► and a ship and it costs money to ship

01:21:45 ◼   ► them and

01:21:46 ◼   ► now you want to do an update you want to

01:21:48 ◼   ► do a 4.1 update and you're going to have

01:21:50 ◼   ► to do all these you know you really do

01:21:52 ◼   ► want to Q these things up so that you

01:21:54 ◼   ► get as much you when you draw that line

01:21:56 ◼   ► it's in there and then you know digital

01:21:58 ◼   ► distribution nobody you know it's not

01:21:59 ◼   ► like like well there-there's firefox I

01:22:02 ◼   ► guess whose ships an update every day

01:22:03 ◼   ► but most app-developers you know

01:22:06 ◼   ► shipping stuff over the web aren't doing

01:22:08 ◼   ► like daily updates to their software but

01:22:10 ◼   ► as soon as they feel like you know what

01:22:12 ◼   ► this is better for customers right now

01:22:14 ◼   ► then then what they had before let's do

01:22:16 ◼   ► a production build and get it out in a

01:22:18 ◼   ► web you just did it without really

01:22:20 ◼   ► thinking about it that much but the app

01:22:22 ◼   ► store is sort of taking things back the

01:22:24 ◼   ► other way where where exactly like you

01:22:25 ◼   ► said that you kinda wanna you don't want

01:22:29 ◼   ► to get a submission in there and then

01:22:31 ◼   ► find another bug tomorrow because then

01:22:33 ◼   ► you're going to have to start the whole

01:22:35 ◼   ► thing all over again you're back at the

01:22:36 ◼   ► end of the line you'll never actually

01:22:38 ◼   ► release anything you just have to pick

01:22:39 ◼   ► these arbitrary breaking points to end

01:22:41 ◼   ► and then endure the unknown delay that

01:22:45 ◼   ► comes along with that it's like going to

01:22:47 ◼   ► the bank to deposit your money and every

01:22:48 ◼   ► time you get almost up to the teller you

01:22:50 ◼   ► get a phone call that says hey we got

01:22:52 ◼   ► another check come to corrupt get out of

01:22:54 ◼   ► the bank and pick it up and go get back

01:22:55 ◼   ► into getting the back of the line

01:22:57 ◼   ► only instead of checks its typos right

01:22:59 ◼   ► exactly

01:23:00 ◼   ► yeah and you get like with a book or

01:23:02 ◼   ► something where you've got a lead time

01:23:03 ◼   ► then just give yourself three weeks to

01:23:04 ◼   ► copyedit just like crowdsource do do do

01:23:07 ◼   ► you know you can't but you can do that

01:23:08 ◼   ► with news because right up to the last

01:23:10 ◼   ► second information is being at like you

01:23:12 ◼   ► know I have my call with Apple three

01:23:14 ◼   ► days before the release like you know

01:23:15 ◼   ► it's not a lot of time to spare their to

01:23:17 ◼   ► you know what I added i added the entire

01:23:19 ◼   ► facebook section like the last two days

01:23:21 ◼   ► just because you know after talking to a

01:23:23 ◼   ► polite they they felt like they want to

01:23:25 ◼   ► promote and they gave me some good

01:23:26 ◼   ► information on some like I let in like

01:23:28 ◼   ► that's not it's a difference between the

01:23:31 ◼   ► macworld website of the macro magazine

01:23:33 ◼   ► and agro magazines got to be laid out

01:23:34 ◼   ► written up copy edited it and just you

01:23:37 ◼   ► know got going to the whole printing

01:23:39 ◼   ► process and mailed out to people that's

01:23:41 ◼   ► very different than the macworld website

01:23:42 ◼   ► the macro website can can say oh there's

01:23:44 ◼   ► a earnings call we were on there and

01:23:46 ◼   ► calmly transcribed here's our summary of

01:23:48 ◼   ► what they can do that that day when

01:23:49 ◼   ► people want to read about it but there's

01:23:51 ◼   ► not going to be a story macro magazine

01:23:52 ◼   ► with the transcript of the earnings call

01:23:54 ◼   ► because it's old news by men right now

01:23:55 ◼   ► so it's just too different context

01:23:59 ◼   ► I guess what I wish I don't know I like

01:24:01 ◼   ► i said in theory i wish that you did the

01:24:03 ◼   ► same thing for iOS that you do from a

01:24:05 ◼   ► question just because I'm selfish and I

01:24:06 ◼   ► enjoy it so much and it would be good

01:24:08 ◼   ► but I would settle for somebody else

01:24:10 ◼   ► doing it but now as i had this thought

01:24:12 ◼   ► before we did the show that i was going

01:24:14 ◼   ► to say that and then I thought you know

01:24:15 ◼   ► what the obvious answers that I should

01:24:17 ◼   ► be the one to do it because i don't have

01:24:19 ◼   ► that I've got all the time in the world

01:24:20 ◼   ► that sounds like a lot of work doesn't

01:24:21 ◼   ► does sound like a lot of work you

01:24:23 ◼   ► haven't done one of those in a while

01:24:24 ◼   ► where you do like screenshots and stuff

01:24:25 ◼   ► that you do them more like I did and you

01:24:28 ◼   ► but you'd have like maybe you know seven

01:24:29 ◼   ► screenshots and even just the minimum

01:24:31 ◼   ► number of screenshots that either the

01:24:33 ◼   ► the most screenshots I've ever included

01:24:35 ◼   ► an article still lied to me it's a pain

01:24:36 ◼   ► in the ass oh yeah because the night

01:24:38 ◼   ► greenshot is a pain

01:24:39 ◼   ► anybody out there who's never done that

01:24:40 ◼   ► ever did the written up an article where

01:24:42 ◼   ► you really illustrate it with

01:24:43 ◼   ► screenshots that you intend for lots and

01:24:46 ◼   ► lots of people to see and so you want

01:24:48 ◼   ► them to look their best that you it's

01:24:49 ◼   ► really really hard especially when

01:24:51 ◼   ► you're doing something right

01:24:52 ◼   ► a couple ones you've had about like text

01:24:53 ◼   ► selection or like what you I elements

01:24:55 ◼   ► are you trying to arrange the screenshot

01:24:56 ◼   ► just so where you're holding down the

01:24:58 ◼   ► mouse cursor and you have the selection

01:24:59 ◼   ► going or context menu is up and you got

01:25:01 ◼   ► a screenshot of the same thing right and

01:25:03 ◼   ► you do end up thinking about things when

01:25:05 ◼   ► you're paying attention to the details

01:25:06 ◼   ► like where is the blinking I being

01:25:08 ◼   ► cursory as a baby seal on or off

01:25:11 ◼   ► do you want it in there and if you do

01:25:12 ◼   ► any whichever one you want it still is

01:25:15 ◼   ► hard to time you know all sorts of

01:25:17 ◼   ► things like that

01:25:18 ◼   ► yeah and then i take it again you want

01:25:20 ◼   ► to take it again because it was mistaken

01:25:22 ◼   ► the first one but now you've got a frame

01:25:23 ◼   ► at the same way

01:25:24 ◼   ► yeah they did that the desktop

01:25:25 ◼   ► background that's the area and with all

01:25:28 ◼   ► the transparent shadows it so difficult

01:25:29 ◼   ► like if you miss something you can

01:25:30 ◼   ► really erase it because everything is

01:25:32 ◼   ► transparent including like a little edge

01:25:34 ◼   ► of the windows so that takes it out of

01:25:35 ◼   ► you and multiply that by a hundred and

01:25:37 ◼   ► fifty i can only imagine doing an iOS

01:25:39 ◼   ► I'd be you know hammered on the little

01:25:40 ◼   ► you know home button power button

01:25:42 ◼   ► screenshot combo constantly and then

01:25:44 ◼   ► filling up my camera roll with all these

01:25:46 ◼   ► iOS screenshots and then they'd all be

01:25:48 ◼   ► at 2x on the big device and I gotta

01:25:50 ◼   ► figure out how to display them that was

01:25:51 ◼   ► another thing that was new this year

01:25:53 ◼   ► which is like right about a quarter of

01:25:55 ◼   ► the way through i realize you know what

01:25:57 ◼   ► I should be doing all these screenshots

01:25:58 ◼   ► and reading a resolution i don't know i

01:26:00 ◼   ► didn't think about that from the

01:26:02 ◼   ► beginning but but i didn't but then yeah

01:26:04 ◼   ► i guess i was probably because I you

01:26:06 ◼   ► know the retina macbook pro didn't come

01:26:07 ◼   ► out until to WWDC so just wasn't on my

01:26:09 ◼   ► mind

01:26:10 ◼   ► I was like yeah people I i I'm writing

01:26:12 ◼   ► about the Mac I some people read it on

01:26:14 ◼   ► the mac i don't need you to X cream

01:26:15 ◼   ► shots plus i don't have a Retina screen

01:26:17 ◼   ► so i have to do that you know high DPI

01:26:19 ◼   ► mode where I'm looking at this tiny

01:26:20 ◼   ► little thing that's not even my screen

01:26:22 ◼   ► is not even big enough to hold like the

01:26:23 ◼   ► system preferences window and high DPI

01:26:25 ◼   ► right it's very difficult to arrange

01:26:26 ◼   ► screen shot of the Sun that mr. Magoo

01:26:28 ◼   ► mud

01:26:29 ◼   ► yeah and like I can't sometimes you

01:26:30 ◼   ► can't even get the whole window on the

01:26:32 ◼   ► screen right but then the file is so i

01:26:35 ◼   ► started taking my screenshots and I DIY

01:26:37 ◼   ► right and all these problems I'm like

01:26:38 ◼   ► you know what how do i even display

01:26:40 ◼   ► these on the rcms gotta do that you know

01:26:42 ◼   ► one of the 17 techniques you can use to

01:26:44 ◼   ► show reading images to the right people

01:26:45 ◼   ► but not have everybody download them

01:26:47 ◼   ► because it makes the pages too big and

01:26:49 ◼   ► all that stuff and the the rcms just

01:26:51 ◼   ► wasn't ready for because it was a new

01:26:52 ◼   ► type of thing I figured out how to get

01:26:54 ◼   ► it done on the ebooks but only for to

01:26:56 ◼   ► pick two images one was the actual

01:26:58 ◼   ► written a screenshot which shows up as

01:27:01 ◼   ► reading a resolution on your kindle on

01:27:03 ◼   ► your if you read kindle book on your Mac

01:27:05 ◼   ► or on the iOS device or in ibooks and I

01:27:09 ◼   ► did that for one image and almost killed

01:27:10 ◼   ► me because I had to try the eight

01:27:12 ◼   ► thousand different techniques do the

01:27:13 ◼   ► work and i also did my author picture in

01:27:15 ◼   ► the background reading resolution now

01:27:18 ◼   ► that was that was enough right because

01:27:21 ◼   ► there's no like easy way for you to do

01:27:23 ◼   ► it every way is a hack because you've

01:27:25 ◼   ► gotta use these bogus CSS selectors to

01:27:27 ◼   ► exclude the old kindle readers and it's

01:27:31 ◼   ► just it's a nightmare right so i can

01:27:33 ◼   ► only imagine doing that for every single

01:27:35 ◼   ► image would have required a much more

01:27:36 ◼   ► robust solution then I had and-and-and

01:27:40 ◼   ► but nike like maybe next year by next

01:27:43 ◼   ► year while I have a retina macbook next

01:27:45 ◼   ► year will be our CMS natively support

01:27:46 ◼   ► read images where i can upload a 1x and

01:27:48 ◼   ► 2x and it'll serve the right one

01:27:50 ◼   ► I mean if you if you go to one of the

01:27:51 ◼   ► images are also my review and you shove

01:27:54 ◼   ► the at 2x into the file name in the

01:27:56 ◼   ► right place and load that image you're

01:27:58 ◼   ► all of them you'll get a 2 X version but

01:28:00 ◼   ► you just don't see them on the website

01:28:01 ◼   ► I mean even doing the daring fireball

01:28:04 ◼   ► have you been trying to make the retina

01:28:06 ◼   ► version of your fav icon and stuff

01:28:08 ◼   ► oh my god what did I spent a whole day

01:28:10 ◼   ► on that right and that's that's one

01:28:12 ◼   ► image the size of your pinky nail 16

01:28:14 ◼   ► pixels 16 points

01:28:16 ◼   ► yeah so in 10 points that's it

01:28:18 ◼   ► particularly annoying one but like even

01:28:19 ◼   ► just like you know that your logo at the

01:28:21 ◼   ► top and stuff like that you have to come

01:28:23 ◼   ► you have to kind of decide on the

01:28:25 ◼   ► technique and the browser's haven't

01:28:26 ◼   ► really settled on at the using image

01:28:28 ◼   ► with source setter i do the lazy thing

01:28:31 ◼   ► with the logo idea I did that I actually

01:28:33 ◼   ► did this awhile back with the logo i did

01:28:36 ◼   ► I think when iphone4 shipped but i just

01:28:38 ◼   ► made it to axe or maybe it's even 3x I

01:28:41 ◼   ► don't remember but I'm animated even

01:28:43 ◼   ► bigger but i made it like twice as big

01:28:45 ◼   ► and I just sighs it with the image tag

01:28:46 ◼   ► and just said you know it's if it's 400

01:28:50 ◼   ► it's really 400 pixels and then in the

01:28:52 ◼   ► image tag that says 210 that does the

01:28:57 ◼   ► right thing and just shot it means

01:29:00 ◼   ► though but it doesn't mean know that

01:29:01 ◼   ► inefficiently everybody gets the big

01:29:03 ◼   ► version whether whether you're on a

01:29:05 ◼   ► machine that that can has a retina

01:29:07 ◼   ► display or not you're not it's not like

01:29:09 ◼   ► you're running the Virgin I have an

01:29:11 ◼   ► image heavy side so just doing I one

01:29:12 ◼   ► image is probably had a big deal but

01:29:13 ◼   ► just to show you how crazy the idea of

01:29:16 ◼   ► books or the ebook version of the world

01:29:18 ◼   ► is that it oh the advice for doing

01:29:21 ◼   ► images and ibooks is not to put width

01:29:24 ◼   ► and height and your image tags at all

01:29:27 ◼   ► mm and will like when you have

01:29:29 ◼   ► screenshots you like but no seriously I

01:29:32 ◼   ► really want this thing to be displayed

01:29:34 ◼   ► in its native pixels because i'm trying

01:29:36 ◼   ► to show this is what it looks like on

01:29:37 ◼   ► your screen and even when you have a

01:29:39 ◼   ► redneck version that you want to tell

01:29:40 ◼   ► them some measurements so it doesn't

01:29:42 ◼   ► just say oh we're just going to take

01:29:43 ◼   ► this image and stretch it to the full

01:29:44 ◼   ► width of the current viewing device or

01:29:47 ◼   ► book like no don't do that don't please

01:29:48 ◼   ► don't stretch it for me because that's a

01:29:50 ◼   ► big thing about my screenshots is why i

01:29:51 ◼   ► was so happy when I got my start using

01:29:53 ◼   ► pings is you want to know what like the

01:29:55 ◼   ► new doc looks like i'm going to show you

01:29:56 ◼   ► an exact pixel accurate representation

01:29:58 ◼   ► of the new doctor jpeg compression no

01:30:00 ◼   ► gift 256-color Thrones here's the actual

01:30:03 ◼   ► pixels if I can't even tell you what

01:30:05 ◼   ► with it is and you're just gonna take it

01:30:06 ◼   ► and stretch it to the full width of the

01:30:07 ◼   ► reader out of nowhere with that is like

01:30:09 ◼   ► it just pains me it's like that's not

01:30:11 ◼   ► obviously ebooks are not meant to not

01:30:14 ◼   ► meant for operating system reviews with

01:30:15 ◼   ► pixel art in them but that's what I'm

01:30:17 ◼   ► making so it's reel-to-reel mismatch

01:30:19 ◼   ► there

01:30:20 ◼   ► the web is a little bit better at least

01:30:21 ◼   ► the web they do want you to write the

01:30:23 ◼   ► the size you know in points or whatever

01:30:25 ◼   ► and then show the 1x 2x version but if

01:30:28 ◼   ► your stuff which is arbitrarily scaled

01:30:29 ◼   ► that's that's very sad

01:30:33 ◼   ► yeah thats its funny funny was not

01:30:38 ◼   ► happening to you know definitely now the

01:30:41 ◼   ► other thing too and I think like and it

01:30:44 ◼   ► didn't occur to me until years in the

01:30:46 ◼   ► current what this isn't the first year

01:30:48 ◼   ► where I thought I wish that John or

01:30:50 ◼   ► somebody we're doing what you know to

01:30:52 ◼   ► iOS releases you know this this copious

01:30:54 ◼   ► documentation opinionated documentation

01:30:58 ◼   ► like telling a decade long story of the

01:31:01 ◼   ► evolution because that's really what it

01:31:03 ◼   ► is that mean that's the thing that

01:31:04 ◼   ► really makes the reviews your review

01:31:06 ◼   ► celebrated is its each one in and of

01:31:08 ◼   ► itself does stand by itself and you can

01:31:10 ◼   ► just read it and as if if you're just

01:31:13 ◼   ► got on board with the mac now and don't

01:31:14 ◼   ► care about what happened before you can

01:31:16 ◼   ► just read it and learn something and get

01:31:19 ◼   ► you know I appreciate your take on it

01:31:22 ◼   ► but it's a it's a piece of a greater

01:31:25 ◼   ► single work which is the Hall of them

01:31:28 ◼   ► together back-to-back telling this like

01:31:30 ◼   ► 10 11 12 year old story at this point i

01:31:33 ◼   ► guess it's like 12 years 13 is it 99 was

01:31:36 ◼   ► the first of a DP 2 because I heart and

01:31:39 ◼   ► then that's the genius is that you

01:31:40 ◼   ► somehow had the foresight at the

01:31:42 ◼   ► beginning to say i'm going to start

01:31:44 ◼   ► writing these articles I don't know if

01:31:46 ◼   ► you had the idea the beginning that

01:31:47 ◼   ► you'll do it for everyone going forward

01:31:49 ◼   ► but you had the idea right at the

01:31:51 ◼   ► beginning you had two years before it

01:31:54 ◼   ► ever even hit the consumers

01:31:57 ◼   ► I mean did you get that we do is the

01:31:59 ◼   ► first one you wrote the first release

01:32:00 ◼   ► that there was there was Developer

01:32:02 ◼   ► Preview one huh which I don't even know

01:32:06 ◼   ► if I ever even ran that but I wasn't

01:32:08 ◼   ► writing for our that all the first thing

01:32:09 ◼   ► I wrote for ours was a review of the the

01:32:12 ◼   ► book infinite loop which is still pretty

01:32:14 ◼   ► good book about an early Apple history

01:32:15 ◼   ► that was the first thing I wrote that

01:32:17 ◼   ► was a 19-9 and then the next thing I

01:32:21 ◼   ► said you know there's the developer

01:32:24 ◼   ► preview to of this thing called Mac os10

01:32:25 ◼   ► coming out was supposed to be apples

01:32:27 ◼   ► next-generation operating system

01:32:28 ◼   ► strategy haha yeah that number five in

01:32:30 ◼   ► the series collect them all but I think

01:32:33 ◼   ► it's kind of interesting want to write

01:32:35 ◼   ► something about that and like us like

01:32:38 ◼   ► did I think I would be silly 13 years

01:32:40 ◼   ► later I did the cavalry in business 13

01:32:42 ◼   ► years later I mean this was not you know

01:32:44 ◼   ► I guess it

01:32:46 ◼   ► ninety-nine nights pretty ipod right its

01:32:49 ◼   ► post imac so there's a glimmer of hope

01:32:52 ◼   ► and steve jobs is back but they've been

01:32:53 ◼   ► so many next-generation operating system

01:32:55 ◼   ► strategies and so much sadness and then

01:32:57 ◼   ► this new thing they were doing the main

01:32:59 ◼   ► reason i want to write about it because

01:33:00 ◼   ► this new thing they were doing seems so

01:33:01 ◼   ► unmasked like bosi was all on board with

01:33:04 ◼   ► that like that it was kind of some of

01:33:06 ◼   ► the same guys that was guess a was it

01:33:08 ◼   ► was it was it looked like yeah that's

01:33:11 ◼   ► what we think the next generation of the

01:33:12 ◼   ► max look like the movie about next year

01:33:14 ◼   ► like I know next but the ex's like

01:33:15 ◼   ► that's not that's not mac like and right

01:33:18 ◼   ► and it was just weird to me and so it

01:33:20 ◼   ► seemed like but it also had a crossover

01:33:22 ◼   ► with eunuchs which I was heavily into

01:33:24 ◼   ► and I'm like well this could be

01:33:26 ◼   ► interesting but it's definitely weird it

01:33:27 ◼   ► seemed like something Mac users should

01:33:28 ◼   ► know about because i don't think anyone

01:33:29 ◼   ► was paying attention like hey guys look

01:33:31 ◼   ► what's going on over here they're taking

01:33:32 ◼   ► like next step and trying to make you

01:33:35 ◼   ► know putting some weird Matt graphics on

01:33:36 ◼   ► it but it still looks all be removed as

01:33:38 ◼   ► pre aqua right so no one knew what the

01:33:40 ◼   ► hell this is going to be a look like a

01:33:42 ◼   ► platinum OS laid on top of next step

01:33:44 ◼   ► with this weird badly behaving thing and

01:33:46 ◼   ► none of your mac apps ran right and it

01:33:48 ◼   ► was just if it seemed like something

01:33:51 ◼   ► when people need to know about it and it

01:33:53 ◼   ► even when i wrote about it i was amazed

01:33:54 ◼   ► that people said wow I didn't even know

01:33:56 ◼   ► they were doing this like people weren't

01:33:57 ◼   ► following apple like they are now nobody

01:33:59 ◼   ► was following gnome was like looking at

01:34:01 ◼   ► every WC keynote is that they announced

01:34:03 ◼   ► the WBC is that we're doing this thing

01:34:04 ◼   ► called my first day when Rhapsody and

01:34:06 ◼   ► that kind of fizzled which was based on

01:34:08 ◼   ► similar technology and I actually doing

01:34:10 ◼   ► this thing called Mac os10 and we're

01:34:11 ◼   ► going to have enhanced quick-draw and

01:34:12 ◼   ► everyone's like yeah like people are

01:34:14 ◼   ► following it so I was the only person on

01:34:16 ◼   ► the web writing about this at all

01:34:18 ◼   ► you know because who else was even

01:34:19 ◼   ► paying attention so perhaps it was a

01:34:21 ◼   ► much more easily understood story where

01:34:24 ◼   ► long story short the pitch on rhapsody

01:34:26 ◼   ► was ok forget the mac OS just forget it

01:34:29 ◼   ► that's old and then it was running the

01:34:31 ◼   ► country ground now you've got this new

01:34:34 ◼   ► thing from next week all the next step

01:34:36 ◼   ► will just give it a new name now because

01:34:38 ◼   ► the name never really know that will get

01:34:40 ◼   ► rid of the next name / just call it

01:34:41 ◼   ► Rhapsody will make it look better and

01:34:44 ◼   ► you're gonna we're gonna replace in your

01:34:45 ◼   ► next computer will be running the next

01:34:48 ◼   ► version of what was next step

01:34:50 ◼   ► more or less and then there would be

01:34:52 ◼   ► like a cup you know and compatibility

01:34:53 ◼   ► layer where you could run mac apps in a

01:34:55 ◼   ► classic thing and it just didn't fly it

01:35:01 ◼   ► just didn't fly at all because apple

01:35:03 ◼   ► just didn't have the they weren't in a

01:35:07 ◼   ► position of leverage over third-party

01:35:09 ◼   ► developers they were at the other end of

01:35:11 ◼   ► it we're like they announce this thing

01:35:13 ◼   ► at WWDC and that everybody WTC was like

01:35:16 ◼   ► I know we're not going to support that

01:35:18 ◼   ► and instead of yeah yeah good luck

01:35:22 ◼   ► you're going to be doing it was actually

01:35:23 ◼   ► at that point in 97 when like people

01:35:26 ◼   ► like Adobe and Microsoft like well we're

01:35:28 ◼   ► not we're not rewriting our apps for

01:35:29 ◼   ► that that meant that's not gonna fly

01:35:32 ◼   ► I mean that and that was it I mean you

01:35:34 ◼   ► know effectively you know I I would even

01:35:36 ◼   ► go so far as argument that at that point

01:35:38 ◼   ► adobe probably single-handedly had had

01:35:41 ◼   ► the ability to shit candidate have adobe

01:35:44 ◼   ► said well I widow be combined with

01:35:46 ◼   ► Microsoft know that if adobe if if

01:35:49 ◼   ► office and it wasn't called the cs sweet

01:35:51 ◼   ► yet but at you know that Adobe's

01:35:54 ◼   ► professional graphic design tools

01:35:56 ◼   ► photoshop and illustrator and you know

01:35:59 ◼   ► the other ones like that if they weren't

01:36:02 ◼   ► going to run on it then it was it wasn't

01:36:03 ◼   ► going to fly because that there's apple

01:36:05 ◼   ► financially dependent upon me almost

01:36:08 ◼   ► almost completely people who were buying

01:36:11 ◼   ► max to run adobe software and or off

01:36:15 ◼   ► microsoft office

01:36:16 ◼   ► yeah at that point there was nobody who

01:36:18 ◼   ► cared as much about apple thing

01:36:20 ◼   ► businesses Apple did like no one's

01:36:21 ◼   ► business was dependent on him even adobe

01:36:23 ◼   ► most distant also gone to Windows

01:36:24 ◼   ► Microsoft I mean Bill Gates simply said

01:36:27 ◼   ► about next step before was acquired by

01:36:29 ◼   ► Apple you know you can do it all from

01:36:30 ◼   ► that computer developed for it I'll piss

01:36:31 ◼   ► on it that was one of the better bill

01:36:34 ◼   ► gates quotes that no one wants to

01:36:37 ◼   ► rewrite their apps for a new platform

01:36:38 ◼   ► unless their business is so incredibly

01:36:40 ◼   ► tied the others like oh my God all of

01:36:42 ◼   ► our customers are Max and if if this is

01:36:44 ◼   ► where the Apple operating system is

01:36:45 ◼   ► going after all of our customers are

01:36:47 ◼   ► going to get and we need to put our

01:36:48 ◼   ► application to that nobody was in that

01:36:50 ◼   ► position anymore advisor

01:36:52 ◼   ► you know and i can see i actually don't

01:36:54 ◼   ► even blame at the time I thought it was

01:36:56 ◼   ► cute and I wasn't really on board with

01:36:58 ◼   ► the whole next thing I mean you know I

01:37:01 ◼   ► thought I saw his arrogant i think more

01:37:02 ◼   ► at the time foolishly arrogant but I can

01:37:05 ◼   ► kind of see in hindsight where they were

01:37:06 ◼   ► coming from where it surely would have

01:37:08 ◼   ► been a lot easier and it was shipped a

01:37:10 ◼   ► lot sooner if let's say Adobe and

01:37:13 ◼   ► Microsoft it said you know what this

01:37:15 ◼   ► does look good and we've always been a

01:37:17 ◼   ► little intrigued by the whole you know

01:37:20 ◼   ► what between everybody now called Coco

01:37:23 ◼   ► you know that this whole development

01:37:24 ◼   ► thing and it looks pretty good does look

01:37:26 ◼   ► fast but we couldn't get on board before

01:37:27 ◼   ► because the next user base was so small

01:37:29 ◼   ► but now that you're bringing this to the

01:37:31 ◼   ► tens of millions of devoted mac users

01:37:34 ◼   ► this does look good but you know we're

01:37:36 ◼   ► happy to do this let's help us you know

01:37:38 ◼   ► let's all work together and make a co

01:37:39 ◼   ► photoshop in 1997 that it would have

01:37:44 ◼   ► been a lot easier for apple and it would

01:37:45 ◼   ► have been a simpler system and would

01:37:47 ◼   ► have been as you know smaller you know

01:37:49 ◼   ► effectively would have been you know a

01:37:51 ◼   ► lot like what we think of what iOS has

01:37:53 ◼   ► turned out to be but it kind of turned

01:37:56 ◼   ► out to be a blessing though because

01:37:57 ◼   ► they're it wasn't ready

01:37:59 ◼   ► like right was not ready for people to

01:38:00 ◼   ► use it was slow at all the api's we take

01:38:03 ◼   ► for granted were not there didn't exist

01:38:05 ◼   ► at all like you know what the courts

01:38:06 ◼   ► display layer was just dog slow there

01:38:09 ◼   ► was no core data no core animation no

01:38:12 ◼   ► corporate none of the core API is really

01:38:13 ◼   ► existed its core audio maybe back then

01:38:16 ◼   ► like everything was just in shambles

01:38:18 ◼   ► there they built the bundled

01:38:19 ◼   ► applications were ugly ports of their

01:38:22 ◼   ► next versions it's just if you had taken

01:38:24 ◼   ► if you tried to bring microsoft office

01:38:26 ◼   ► to rhapsody it would have been like word

01:38:30 ◼   ► six-point would have been like disaster

01:38:32 ◼   ► you know they just weren't ready and so

01:38:34 ◼   ► this this more gradual transition where

01:38:37 ◼   ► they had to go back to the drawing board

01:38:38 ◼   ► in the end they had carbon like carbon

01:38:40 ◼   ► was super important to not just the

01:38:42 ◼   ► success of the operating system but just

01:38:44 ◼   ► to make it Pleasant people you mean ye

01:38:46 ◼   ► 544 Mac os10 or the carbon application

01:38:49 ◼   ► right there was on the web and

01:38:51 ◼   ► everything but we needed you needed IE

01:38:53 ◼   ► to do your you know your quota for real

01:38:55 ◼   ► web browsing because who the heck is

01:38:56 ◼   ► going to use on the web and things

01:38:57 ◼   ► didn't quite look right now and all

01:38:59 ◼   ► these these carbon apps you needed them

01:39:01 ◼   ► not just because that's how you got

01:39:03 ◼   ► developers on board but because those

01:39:05 ◼   ► were the apps p

01:39:05 ◼   ► old knew and loved and even if they

01:39:08 ◼   ► could put them over night it wouldn't be

01:39:10 ◼   ► the same like it just wasn't ready right

01:39:12 ◼   ► now and as you know and I do think that

01:39:14 ◼   ► that in the long term you could see it

01:39:16 ◼   ► as a blessing in disguise and maybe you

01:39:18 ◼   ► know because effectively that they did

01:39:19 ◼   ► eventually get what they wanted but with

01:39:21 ◼   ► iOS i think but i think it was a lot

01:39:24 ◼   ► better off and maybe you know it was so

01:39:27 ◼   ► much better off because all of those

01:39:28 ◼   ► other technologies were ready by 2007

01:39:31 ◼   ► when is shut it and they could do things

01:39:34 ◼   ► like have really really fast fluid

01:39:36 ◼   ► scrolling and response times

01:39:40 ◼   ► yeah they got they basically took this

01:39:42 ◼   ► this operating system was slow bloated

01:39:44 ◼   ► piece of crap in 1999 and they got into

01:39:46 ◼   ► it it's fast enough tight enough that it

01:39:49 ◼   ► runs on a phone and that's that's a

01:39:51 ◼   ► quite a quite a transition right let me

01:39:54 ◼   ► do the second sponsor and then what will

01:39:57 ◼   ► wrap up our second sponsor is idea

01:40:01 ◼   ► bucket idea bucket is an iOS app I used

01:40:05 ◼   ► to be an ipad app the new version just

01:40:07 ◼   ► out i think it's out today is universal

01:40:10 ◼   ► for ipad and iphone and it's an app for

01:40:15 ◼   ► helping you make decisions really really

01:40:18 ◼   ► cool you i really really need idea the

01:40:21 ◼   ► ideas you can use this for something

01:40:22 ◼   ► like picking your next job haha choosing

01:40:27 ◼   ► which TV to buy i picking a name for a

01:40:30 ◼   ► pet or even like name for your next

01:40:32 ◼   ► child choosing where to go to vacation

01:40:34 ◼   ► anything like that where you have a

01:40:35 ◼   ► whole bunch of choices to make and so

01:40:38 ◼   ► the flow is simple it's a simple orderly

01:40:40 ◼   ► thing you create a bucket for a decision

01:40:43 ◼   ► you have to make and you add all of your

01:40:45 ◼   ► ideas then you create criteria to rank

01:40:49 ◼   ► these ideas and you rate them so you

01:40:51 ◼   ► create a criteria and you can say which

01:40:53 ◼   ► end of it is bad which is good like for

01:40:56 ◼   ► a vacation place you could say a

01:40:59 ◼   ► temperature weather thing is too hot or

01:41:01 ◼   ► too cold a place is too hot or too cold

01:41:03 ◼   ► for the time you're taking a vacation on

01:41:05 ◼   ► and then you rank these criteria which

01:41:07 ◼   ► criteria are more important for you once

01:41:11 ◼   ► you set that up you can create custom

01:41:13 ◼   ► reports based on the weight of the

01:41:15 ◼   ► criteria

01:41:16 ◼   ► that the rankings that you've applied to

01:41:18 ◼   ► each of these criteria for each of the

01:41:20 ◼   ► choices in your decision and you get

01:41:22 ◼   ► these custom sliders to let you adjust

01:41:23 ◼   ► them I and then you see your results

01:41:26 ◼   ► with three different reports the first

01:41:29 ◼   ► is an overall highlight of your results

01:41:32 ◼   ► displayed on a cool sort of slanty line

01:41:34 ◼   ► thing you kind of have to see it to

01:41:36 ◼   ► understand it but it's really really

01:41:37 ◼   ► cool if you could see the movie on their

01:41:39 ◼   ► webpage you'll see exactly what I mean

01:41:42 ◼   ► the second is sort of a straightforward

01:41:44 ◼   ► bar chart that ranks them and the third

01:41:46 ◼   ► is the most powerful it lets you view a

01:41:49 ◼   ► sort of scattered chart based on two

01:41:51 ◼   ► selectable criteria a time so anytime

01:41:55 ◼   ► you want to make a decision this is a

01:41:56 ◼   ► great app to fire up and and do it is i

01:41:59 ◼   ► have not seen any other app that tries

01:42:01 ◼   ► to solve this exact same problem really

01:42:03 ◼   ► really cool

01:42:04 ◼   ► they just launched the universal today

01:42:07 ◼   ► like I said it's in the app store for

01:42:09 ◼   ► the iphone and the ipad and for a very

01:42:12 ◼   ► limited time it's only 99 cents one buck

01:42:15 ◼   ► so you want to support the show you want

01:42:17 ◼   ► to support cool apps for the iPhone and

01:42:19 ◼   ► iPad 99 cents go get idea bucket you can

01:42:23 ◼   ► find out more at idea bucket dot me so

01:42:27 ◼   ► dot me domain idea bucket that me and

01:42:30 ◼   ► you can find it in the app store for

01:42:32 ◼   ► ninety-nine cents that's it one buck

01:42:34 ◼   ► great app my thanks to him so the thing

01:42:39 ◼   ► I've gone back to the why doesn't why

01:42:41 ◼   ► isn't there someone doing what you do

01:42:42 ◼   ► with mac OS 10 reviews with iOS the

01:42:44 ◼   ► other thing that occurs to me is that it

01:42:45 ◼   ► wasn't so clear at the beginning that

01:42:47 ◼   ► iOS was an OS I mean we knew I knew it

01:42:50 ◼   ► was I mean I'm technically savvy enough

01:42:51 ◼   ► you know that I know that there's a

01:42:53 ◼   ► different OS I know it wasn't os10 it

01:42:55 ◼   ► was this other thing that was an

01:42:57 ◼   ► offshoot based on similar technologies

01:42:59 ◼   ► but I didn't really think of it as an OS

01:43:01 ◼   ► like in the abstract way that Mac os10

01:43:03 ◼   ► has always clearly been an OS where it

01:43:06 ◼   ► was this software that you could buy on

01:43:08 ◼   ► a disk it was on a desk it was pure

01:43:10 ◼   ► software and that in theory Apple could

01:43:14 ◼   ► have you know and then for years and

01:43:17 ◼   ► years and years people used to tell me

01:43:18 ◼   ► that they could make it a version that

01:43:20 ◼   ► ran on any pc and you can just go to a

01:43:22 ◼   ► storm by this Mac os10 and have a

01:43:25 ◼   ► version that you could put a dell

01:43:26 ◼   ► shitbox and

01:43:28 ◼   ► still it's an OS it's a software that

01:43:31 ◼   ► runs a computer

01:43:32 ◼   ► I you know and and even the early DP

01:43:36 ◼   ► reviews it was very clear that it was it

01:43:38 ◼   ► was abstracted from the computers that

01:43:39 ◼   ► ran on because you never you didn't buy

01:43:41 ◼   ► computers that ran Rhapsody Developer

01:43:44 ◼   ► Preview to you bought computers that

01:43:46 ◼   ► came with mac OS 9 and then you would

01:43:48 ◼   ► get this disc from a DC and put it in

01:43:51 ◼   ► and install it was clearly an OS whereas

01:43:54 ◼   ► like circa 2007 it was like the iphone

01:43:57 ◼   ► that we were writing about and and we

01:43:59 ◼   ► sort of at least I did I just sort of

01:44:01 ◼   ► took it as the as a whole and I like

01:44:04 ◼   ► everything I wrote about the iOS when

01:44:05 ◼   ► are about iOS was really in the context

01:44:08 ◼   ► of writing about the iphone remember

01:44:10 ◼   ► what they call the updates the firmware

01:44:12 ◼   ► update i do remember that i do have a

01:44:14 ◼   ► hundred 500 megabytes of firmware right

01:44:17 ◼   ► and I remember kind of rolling my eyes

01:44:18 ◼   ► at that and I remember to thank you like

01:44:20 ◼   ► I have everything that it was it must

01:44:22 ◼   ► have been a curious behind-the-scenes

01:44:23 ◼   ► discussion as to what to call that I

01:44:27 ◼   ► mean like and I knew that it wasn't

01:44:29 ◼   ► really firmware in the sense to call it

01:44:31 ◼   ► whatever you want but it's you know it's

01:44:32 ◼   ► an OS update but it just wouldn't have

01:44:36 ◼   ► occurred to me to do that at the

01:44:37 ◼   ► beginning

01:44:38 ◼   ► well it didn't become another didn't

01:44:39 ◼   ► become an OS and most people's eyes

01:44:40 ◼   ► until it accepted third-party

01:44:42 ◼   ► applications because then you've got a

01:44:43 ◼   ► platform

01:44:44 ◼   ► all right who cares what OS the ipads on

01:44:46 ◼   ► that picks that pic CEO thing no one

01:44:48 ◼   ► cared about that because if you can't

01:44:49 ◼   ► write apps for it

01:44:50 ◼   ► that's what it's not so much that we

01:44:51 ◼   ► thought is pure software but like once

01:44:53 ◼   ► you can write apps for it all now you've

01:44:54 ◼   ► got an OS on your hands so soon as the

01:44:56 ◼   ► appstore ball this is an OS you know

01:44:58 ◼   ► you're writing an application on a

01:45:00 ◼   ► lesson today I'm that naming stuff i was

01:45:03 ◼   ► that that's such a weird you know

01:45:06 ◼   ► iphone OS make some sense but you know

01:45:08 ◼   ► it's going to be on more than iphones

01:45:10 ◼   ► and he was always the ipod touch right

01:45:11 ◼   ► it's a but why is it called iPhone or

01:45:13 ◼   ► whatever and there was like for like

01:45:15 ◼   ► five minutes they wanted to call it OS

01:45:19 ◼   ► 10 which would be distinct for Mac os10

01:45:22 ◼   ► remember that fine i do remember that no

01:45:24 ◼   ► I do remember that I think even wrote

01:45:26 ◼   ► about enduring fireball when I was like

01:45:27 ◼   ► this is getting really really confusing

01:45:29 ◼   ► because everybody i know just calls Mac

01:45:32 ◼   ► os10 os10 they already call it that in

01:45:36 ◼   ► univ apple doesn't officially call it

01:45:38 ◼   ► and then the world in just two years

01:45:40 ◼   ► later now Apple calls

01:45:41 ◼   ► Mac OS 10 OS 10 which was the name that

01:45:43 ◼   ► free Liu said 45 minutes they were using

01:45:46 ◼   ► to call it wasn't something I was it

01:45:49 ◼   ► they were calling iOS os10 they was they

01:45:52 ◼   ► haven't come up with iOS yet it was

01:45:54 ◼   ► iphone OS and you should look back in

01:45:56 ◼   ► the post but i'm pretty sure it was like

01:45:58 ◼   ► there was distinguishing OS 10 which

01:46:00 ◼   ► runs on things that aren't max and then

01:46:02 ◼   ► there's mac OS 10 which runs on macs

01:46:04 ◼   ► right i was very confusing

01:46:07 ◼   ► it was like I don't understand was like

01:46:08 ◼   ► the umbrella term that encompassed

01:46:09 ◼   ► iphone OS and also the thing that had an

01:46:11 ◼   ► ipod touches right that's what the way

01:46:13 ◼   ► I've more saw it was os10 was like

01:46:15 ◼   ► wasn't apparent tech a parent umbrella

01:46:20 ◼   ► technology and from OS 10 came to

01:46:24 ◼   ► children Mac os10 and iphone OS yeah it

01:46:29 ◼   ► was it was definitely confusing but

01:46:31 ◼   ► definitely it definitely helps sort of

01:46:33 ◼   ► avoid it helped keep me from thinking

01:46:35 ◼   ► about it distinctively as just an OS and

01:46:40 ◼   ► there are other little things to that if

01:46:42 ◼   ► someone if I had been trying to do this

01:46:45 ◼   ► trying to do to iOS what you do too Mac

01:46:48 ◼   ► os10 as it goes and write about each

01:46:50 ◼   ► release in like mini book-length form

01:46:54 ◼   ► like what / would have occurred to me to

01:46:57 ◼   ► do a version of a release for the ipad

01:46:59 ◼   ► the original iPad which had like a

01:47:01 ◼   ► really weird version number it was like

01:47:03 ◼   ► through a three-to-two or something yes

01:47:06 ◼   ► ok there's something like that it was

01:47:08 ◼   ► like the original iPad key a ship with

01:47:10 ◼   ► like version 3.2 to of iphone OS but the

01:47:14 ◼   ► iphone never got 3.2 anything I phone

01:47:16 ◼   ► was on 31 and then the iphone got 33 and

01:47:20 ◼   ► the ipad was still on 324 and it was you

01:47:24 ◼   ► know it took them quite a while to get

01:47:26 ◼   ► them squared up on two one release but I

01:47:29 ◼   ► in you know technologies like that kind

01:47:31 ◼   ► of temporarily forked it it's like when

01:47:33 ◼   ► you used to get like the new mac

01:47:35 ◼   ► hardware in order to come with a special

01:47:36 ◼   ► enabler

01:47:37 ◼   ► yeah are the enablers just just about

01:47:39 ◼   ► these are because they just released a

01:47:40 ◼   ► new mac right and it would be like you'd

01:47:43 ◼   ► be running like this there's one mac

01:47:45 ◼   ► that can run System 7.52 enabler be so I

01:47:51 ◼   ► forget it was like a neighbor or

01:47:52 ◼   ► something it was

01:47:52 ◼   ► a little thing but there was only one

01:47:53 ◼   ► mac in the world that could run it and

01:47:56 ◼   ► that at least until the next version of

01:47:58 ◼   ► the OS came out that version that mac

01:48:00 ◼   ► could run no other software if you like

01:48:02 ◼   ► booted from an external hard drive that

01:48:03 ◼   ► had like a generic system 7.5 to install

01:48:06 ◼   ► it with just didn't even get to the

01:48:07 ◼   ► happy Mac yeah i think there are people

01:48:13 ◼   ► out there who do every kind of review

01:48:16 ◼   ► you could imagine for for every

01:48:20 ◼   ► operating system like it this year was

01:48:21 ◼   ► one of the first years that people were

01:48:23 ◼   ► putting out reviews are actually longer

01:48:25 ◼   ► than my reviews not by much but still

01:48:26 ◼   ► longer and that that's always bothered

01:48:30 ◼   ► me when people that thing people

01:48:32 ◼   ► remember about my reviews are teasing

01:48:33 ◼   ► about is how long they are but is far as

01:48:35 ◼   ► I'm concerned it's not the that's not

01:48:37 ◼   ► the length and certainly not the

01:48:38 ◼   ► comprehensiveness because i'm keenly

01:48:40 ◼   ► aware of all the things I'm i omit so

01:48:43 ◼   ► that's a double-edged sword of like all

01:48:44 ◼   ► your thing is so long it right is long

01:48:45 ◼   ► but I say I wanted to talk about this

01:48:47 ◼   ► and wanted to talk about that and you

01:48:48 ◼   ► miss this like sometimes they didn't

01:48:50 ◼   ► miss it but sometimes like she's it's so

01:48:51 ◼   ► long already you think I should have put

01:48:53 ◼   ► more stuff in right and that's always

01:48:55 ◼   ► not been the emphasis of my review is

01:48:56 ◼   ► not a comprehensive tour of the features

01:48:59 ◼   ► that are available or let me show you

01:49:01 ◼   ► every single pixel to change the entire

01:49:02 ◼   ► operating system it seems like that if

01:49:05 ◼   ► you don't yourself know everything that

01:49:07 ◼   ► changed and I'm taking point out some

01:49:08 ◼   ► new thing but the main thing that I

01:49:10 ◼   ► choose to point out is based on what i

01:49:13 ◼   ► think is important and just because I

01:49:15 ◼   ► pointed out my new team doesn't mean

01:49:16 ◼   ► that everything less less my new don't

01:49:19 ◼   ► need anything larger I caught as well

01:49:20 ◼   ► you know and it amazes me how I can get

01:49:22 ◼   ► away with that like for example in my

01:49:24 ◼   ► line review i did not mention airdrop

01:49:25 ◼   ► once and nobody asked about it right

01:49:28 ◼   ► like the major headlining feature of the

01:49:30 ◼   ► operating system on apple's website i

01:49:31 ◼   ► didn't mention at once as a variety of

01:49:34 ◼   ► reasons why I might leave something out

01:49:35 ◼   ► but it's like if you want that where

01:49:37 ◼   ► someone goes to every single thing and

01:49:38 ◼   ► screenshots every single app and finds

01:49:40 ◼   ► every single new thing you can find that

01:49:42 ◼   ► out there like and that's that's not

01:49:44 ◼   ► what I think I'm delivering so that the

01:49:46 ◼   ► for someone to do a similar reviewed

01:49:48 ◼   ► amanda is it wouldn't necessarily have

01:49:49 ◼   ► to be long or write cover every minor

01:49:51 ◼   ► detail would have to be somebody who is

01:49:53 ◼   ► like been with iOS since day one which

01:49:56 ◼   ► is that is not hard to find and is

01:49:57 ◼   ► really invested and not just iOS but in

01:50:00 ◼   ► the entire history of mobile operating

01:50:01 ◼   ► system and what iOS means in that

01:50:03 ◼   ► context right all the way going back to

01:50:05 ◼   ► you know whatever like they were heavy

01:50:07 ◼   ► trailer user and they had to you know

01:50:09 ◼   ► they're using a razor and a start actin

01:50:12 ◼   ► like just their hardcore mobile app

01:50:14 ◼   ► handheld operating system device

01:50:16 ◼   ► aficionados who happen to have a keen

01:50:19 ◼   ► interest in iOS and I are gonna put

01:50:21 ◼   ► everything in context because that's

01:50:22 ◼   ► what I think I'm bringing to the mac

01:50:24 ◼   ► reviews is a perspective and history and

01:50:27 ◼   ► all the things you get when you're old i

01:50:29 ◼   ► guess that's what I've got because what

01:50:31 ◼   ► I've got to provide now is wisdom and

01:50:32 ◼   ► experience and I guess I'm speaking to

01:50:36 ◼   ► other people who are similarly decrypted

01:50:38 ◼   ► an old and have those similar

01:50:40 ◼   ► experiences and they can understand that

01:50:42 ◼   ► context maybe maybe I'm losing my

01:50:44 ◼   ► audience for people who are younger and

01:50:45 ◼   ► just want to know what the new features

01:50:46 ◼   ► are whatever but that's for any type of

01:50:50 ◼   ► thing that that's what I'm looking for

01:50:51 ◼   ► somebody who I can tell like you know if

01:50:54 ◼   ► they were reading washing machines like

01:50:55 ◼   ► that they are washing machine aficionado

01:50:58 ◼   ► and they've been writing clip about

01:51:00 ◼   ► washing machines for decades and they

01:51:02 ◼   ► know the history of washing machines

01:51:03 ◼   ► they know where this one falls and in

01:51:04 ◼   ► the pantheon of washing machines that's

01:51:06 ◼   ► what I want to read you know right and

01:51:09 ◼   ► it's definitely it's more about the

01:51:11 ◼   ► story like i said is the connection

01:51:12 ◼   ► between the previous reviews where you

01:51:15 ◼   ► combine them and you get a sense of a

01:51:16 ◼   ► story

01:51:17 ◼   ► yeah there's a there's a why did you

01:51:20 ◼   ► know here's the direction you're going

01:51:21 ◼   ► and i think is best exemplified by your

01:51:24 ◼   ► writing about that the files not file

01:51:29 ◼   ► system but the document saving changes

01:51:32 ◼   ► which haven't it they haven't all come

01:51:36 ◼   ► at once and they've been sort of like

01:51:37 ◼   ► well here is sort of where we're going

01:51:39 ◼   ► to start going with it and maybe the

01:51:41 ◼   ► high DPI stuff is sort of like that to

01:51:42 ◼   ► where you know although i think apple

01:51:46 ◼   ► kind of change direction on that from

01:51:48 ◼   ► where we envisioned it years ago being

01:51:50 ◼   ► more like an arbitrarily resizable thing

01:51:52 ◼   ► where all the graphics are PDFs or some

01:51:55 ◼   ► kind of you know vector graphics to the

01:51:57 ◼   ► no no we've that that was all

01:52:00 ◼   ► problematic

01:52:01 ◼   ► we're just gonna go to X everything is

01:52:02 ◼   ► twice as big yeah but with the document

01:52:05 ◼   ► saving stuff and the the way that gives

01:52:08 ◼   ► you a you know like Matt newburgh on our

01:52:10 ◼   ► climbing to that did a really really

01:52:11 ◼   ► good job of going into some of these

01:52:13 ◼   ► details of the way this new

01:52:15 ◼   ► whatever you want to call the whole

01:52:17 ◼   ► collective thing the new modern document

01:52:19 ◼   ► Mac system thing works but the thing

01:52:23 ◼   ► you've covered well is addressing the

01:52:26 ◼   ► what's the problem apple is trying to

01:52:28 ◼   ► solve and it's the fact that I think

01:52:32 ◼   ► this was in your mountain lion review

01:52:33 ◼   ► but i know you wrote this where it

01:52:34 ◼   ► specifically that this whole paradigm of

01:52:37 ◼   ► how Mac OS tens interface starts who

01:52:40 ◼   ► works with and how people interact with

01:52:42 ◼   ► documents started in nineteen

01:52:43 ◼   ► eighty-four and really they started

01:52:46 ◼   ► planning it before that a time when

01:52:47 ◼   ► everything was being saved to four

01:52:49 ◼   ► hundred kilobytes floppy disks we're at

01:52:52 ◼   ► literally every single bite was precious

01:52:54 ◼   ► and almost every floppy disk you own was

01:52:56 ◼   ► like filled up to the rim and you really

01:52:59 ◼   ► kind of needed to have the user in

01:53:01 ◼   ► charge of every single thing that was

01:53:02 ◼   ► going onto the disk because the space

01:53:04 ◼   ► was so precious and took things like

01:53:06 ◼   ► 10-15 seconds to save your word document

01:53:08 ◼   ► a little hat and hair and right right

01:53:12 ◼   ► had saved you know right it real and it

01:53:14 ◼   ► really kind of required that you know I

01:53:17 ◼   ► over use this analogy but it's you know

01:53:19 ◼   ► required to the the filesystem saving

01:53:22 ◼   ► equivalent of them stick shift on a car

01:53:24 ◼   ► where you were in complete control over

01:53:26 ◼   ► what you're you know the car is in it

01:53:28 ◼   ► every time you really kind of needed to

01:53:30 ◼   ► be in charge of everything I got written

01:53:32 ◼   ► to disk and when not yet you point out

01:53:35 ◼   ► because you didn't want to go too long

01:53:36 ◼   ► without saving because a crash when

01:53:38 ◼   ► you'd lose everything and you didn't

01:53:41 ◼   ► want to save too frequently because a

01:53:42 ◼   ► save would take time and you can't you

01:53:44 ◼   ► couldn't do anything while i was saying

01:53:46 ◼   ► no you don't want your she couldn't pull

01:53:48 ◼   ► down menu you can you go to another ad

01:53:50 ◼   ► notice you really want to know what's

01:53:52 ◼   ► happening right i remember one copying

01:53:56 ◼   ► copying multiple files at once and that

01:53:59 ◼   ► was a hell that WIC demo remember when

01:54:02 ◼   ► copying files was a good model

01:54:05 ◼   ► oh yeah now I remember the first time I

01:54:07 ◼   ► was ever technically impressed by

01:54:09 ◼   ► another desktop operating system being a

01:54:11 ◼   ► smug mac user that I was and you know

01:54:13 ◼   ► that the eighties or whatever is one I

01:54:15 ◼   ► saw a friend of mine he had os/2 and he

01:54:19 ◼   ► copied the document onto a floppy disk

01:54:21 ◼   ► and then went off to do other things

01:54:22 ◼   ► while the file copied onto the fabulous

01:54:24 ◼   ► know like that's amazing that how do you

01:54:26 ◼   ► everybody do anything else well

01:54:27 ◼   ► something's happening

01:54:28 ◼   ► a floppy disk it's like pre-emptive

01:54:29 ◼   ► multitasking Wow on a desktop operating

01:54:32 ◼   ► system and you really really don't

01:54:34 ◼   ► appreciate that's one of those things

01:54:35 ◼   ► you just don't appreciate how slow those

01:54:37 ◼   ► discs were until you your attention was

01:54:40 ◼   ► completely focused on the screen and

01:54:41 ◼   ► there was nothing you could do until it

01:54:43 ◼   ► was finished but you really needed that

01:54:45 ◼   ► and all of these paradigms of how this

01:54:46 ◼   ► works and that you say command and to

01:54:50 ◼   ► make a new document and nothing is saved

01:54:53 ◼   ► her blood nothing is written to disk

01:54:55 ◼   ► until you do command ass and you pick a

01:54:58 ◼   ► place and you pick a name and you hit

01:55:00 ◼   ► return in that dialogue box there was a

01:55:04 ◼   ► reason for that but there's no reason

01:55:06 ◼   ► for that to be the dominant model today

01:55:10 ◼   ► where people you know I I would be

01:55:14 ◼   ► curious to know I think could be like a

01:55:15 ◼   ► really interesting stat is what

01:55:16 ◼   ► percentage of their startup disk is free

01:55:18 ◼   ► space of average mac today

01:55:20 ◼   ► yeah isn't it is not just a free space

01:55:23 ◼   ► it's like you know how long it takes to

01:55:24 ◼   ► save like your text document it's like

01:55:27 ◼   ► fractions first step but you haven't

01:55:29 ◼   ► been SSD especially with an SSD like

01:55:32 ◼   ► with I got any of them any of the modern

01:55:34 ◼   ► max that ship with an SSD it's I don't

01:55:36 ◼   ► even know that you could measure it

01:55:38 ◼   ► yeah it's incredibly fast and I'm like

01:55:40 ◼   ► most of the time would have to do with

01:55:42 ◼   ► ya things that don't have to do with

01:55:44 ◼   ► actually writing the bits after disc is

01:55:45 ◼   ► just it almost infinitely fast so it's

01:55:47 ◼   ► like it's a situation where there's a

01:55:49 ◼   ► paradigm for dealing with documents

01:55:50 ◼   ► developed a time when the paradigm is

01:55:52 ◼   ► appropriate and then all the conditions

01:55:54 ◼   ► surrounding it changed with the

01:55:56 ◼   ► exception of the users who still have

01:55:58 ◼   ► that original paradigm in their mind

01:56:00 ◼   ► right so every parent makes no sense

01:56:02 ◼   ► anymore but that's that's like it's that

01:56:04 ◼   ► gets back to that a pulse pulse key

01:56:06 ◼   ► usability book and I don't know if the

01:56:08 ◼   ► originals I'd like when the users mental

01:56:10 ◼   ► model doesn't match the program's model

01:56:12 ◼   ► of how things should work you have it's

01:56:14 ◼   ► a busy usability problem and tons of

01:56:17 ◼   ► users have that old model it tons of

01:56:19 ◼   ► technically savvy users of the old model

01:56:21 ◼   ► in their mind of how things are supposed

01:56:22 ◼   ► to work but that old way has you know

01:56:24 ◼   ► has all the problems that this was

01:56:26 ◼   ► actually my line relisted all the

01:56:27 ◼   ► problems that the old white has like

01:56:28 ◼   ► accidentally forgetting to save then

01:56:30 ◼   ► crashing in the middle you saving over

01:56:32 ◼   ► an old version on top of a new one

01:56:33 ◼   ► people reinventing versioning by putting

01:56:35 ◼   ► you know my document my document to my

01:56:37 ◼   ► document three my document final v2 I

01:56:40 ◼   ► mean

01:56:40 ◼   ► that you've all seen these file names

01:56:41 ◼   ► right friend all these anti-patterns

01:56:43 ◼   ► that have to do with the old model and

01:56:46 ◼   ► people just are our wed to those and so

01:56:48 ◼   ► even though they make no sense anymore

01:56:49 ◼   ► and the operating system could do

01:56:50 ◼   ► something for you now you have a

01:56:52 ◼   ► situation with lion and forward where

01:56:54 ◼   ► the mental model the technically savvy

01:56:56 ◼   ► users does not match the model of the

01:56:58 ◼   ► operating system right and that's that's

01:57:01 ◼   ► a bad situation makes people unhappy

01:57:02 ◼   ► they just wanted to go back to the old

01:57:04 ◼   ► way but apples trying I mean Apple it's

01:57:06 ◼   ► so great that iOS exists because if this

01:57:09 ◼   ► is the i was didn't exist they were

01:57:10 ◼   ► doing the same things that we so much

01:57:11 ◼   ► harder for me to convince people it's

01:57:13 ◼   ► already hard but like now I can just get

01:57:15 ◼   ► look look at iOS have you ever been in

01:57:17 ◼   ► iOS app and you're like this app will be

01:57:19 ◼   ► awesome if only had a save button nobody

01:57:21 ◼   ► nobody ever says that Apple proved that

01:57:24 ◼   ► like you know because there was no

01:57:25 ◼   ► existing mental model like was a new

01:57:27 ◼   ► thing you've never used it before look

01:57:28 ◼   ► at this crazy thing you swipe your thumb

01:57:30 ◼   ► on it's all touch screen and they

01:57:32 ◼   ► decided not know saving sorry doesn't

01:57:33 ◼   ► doesn't exist

01:57:34 ◼   ► no no quitting apps no saving like all

01:57:37 ◼   ► that stuff is out the window because

01:57:38 ◼   ► they knew that we had a technology for

01:57:40 ◼   ► those things to be pointless and and it

01:57:42 ◼   ► works and people love it but why do

01:57:43 ◼   ► people hate it so much on the Mac

01:57:44 ◼   ► because they have a different mental

01:57:46 ◼   ► model over there and apple just trying

01:57:47 ◼   ► to get over that hump to say come on

01:57:49 ◼   ► guys like we know we know this can be

01:57:51 ◼   ► better you all of your iOS apps right no

01:57:53 ◼   ► saving there isn't it awesome

01:57:55 ◼   ► yeah but on my mac but but not that's

01:57:57 ◼   ► all they just have to wait for all of us

01:57:58 ◼   ► to die

01:57:59 ◼   ► I have before you know they get over

01:58:01 ◼   ► that hump or does the mac just go away

01:58:02 ◼   ► or it's it's a tough situation for them

01:58:05 ◼   ► to be but i'm i'm totally on board with

01:58:07 ◼   ► what they're trying to do I see all the

01:58:08 ◼   ► benefits of it up I just sympathize with

01:58:11 ◼   ► it the problem they face like it

01:58:14 ◼   ► they've proven that the better way can

01:58:16 ◼   ► work and it's the same people are using

01:58:19 ◼   ► his max probably love their iOS devices

01:58:21 ◼   ► yet they can't get people to accept

01:58:23 ◼   ► anything close to that my little problem

01:58:25 ◼   ► of course I go into more the mountain

01:58:26 ◼   ► view is that Mac os10 isn't iOS and

01:58:30 ◼   ► stuff that works on iOS is partly

01:58:31 ◼   ► because the clean sheet and the mac is

01:58:33 ◼   ► like this in-between stage where some

01:58:35 ◼   ► stuff kinda want to work on the iOS

01:58:37 ◼   ► model but a whole other parts the

01:58:39 ◼   ► operating system don't want to work that

01:58:41 ◼   ► way and so you like I'm not sure how

01:58:43 ◼   ► this is going to behave is it going to

01:58:44 ◼   ► behave like this new crazy iOS way or is

01:58:46 ◼   ► it going to behave like the old Mac way

01:58:48 ◼   ► and people can't suss it out so yeah I

01:58:51 ◼   ► do and I do think too that the whole new

01:58:53 ◼   ► new style document model when all these

01:58:56 ◼   ► rules and there's it's not just one

01:58:57 ◼   ► simple thing they have to sign on for

01:58:59 ◼   ► the developer but if you're on board

01:59:00 ◼   ► that all of it works way better in my

01:59:04 ◼   ► opinion with iCloud documents documents

01:59:07 ◼   ► in the cloud whatever they call it then

01:59:09 ◼   ► documents on your filesystem doc even

01:59:12 ◼   ► know technically the I cod documents are

01:59:14 ◼   ► somewhere in your file system in your

01:59:15 ◼   ► library folders you know something

01:59:17 ◼   ► something but that you there all you

01:59:19 ◼   ► don't see it you're not supposed to see

01:59:20 ◼   ► it's you know it's a implementation

01:59:22 ◼   ► detail and it makes more conceptual

01:59:25 ◼   ► sense there then when you mix and match

01:59:27 ◼   ► it with the but I still want to be able

01:59:29 ◼   ► to get to it through the finder because

01:59:32 ◼   ► then you're still doing half of the

01:59:34 ◼   ► things that are based on the old model

01:59:36 ◼   ► which is because because the finder

01:59:38 ◼   ► still exists

01:59:39 ◼   ► you know right and didn't make it go

01:59:40 ◼   ► away which i think is good but you then

01:59:42 ◼   ► you get the weird situation and all

01:59:44 ◼   ► right you have fun and open the open

01:59:46 ◼   ► saved i like itself at schizophrenic

01:59:48 ◼   ► here's the iCloud version

01:59:49 ◼   ► here's the regular version right because

01:59:51 ◼   ► it used to be that you do you know if

01:59:52 ◼   ► you knew where the file was it's in your

01:59:54 ◼   ► documents / project name folder and you

01:59:59 ◼   ► had created

01:59:59 ◼   ► had created

02:00:00 ◼   ► did it with bbedit and now you want to

02:00:02 ◼   ► open it in this other app you you knew

02:00:05 ◼   ► what you could do is you could just go

02:00:06 ◼   ► in the finder to that folder and then

02:00:08 ◼   ► there's the file and you can drag it on

02:00:09 ◼   ► the app or you could go to that other

02:00:11 ◼   ► app and hit commando and navigate to

02:00:13 ◼   ► that location there now all that's gone

02:00:16 ◼   ► but you can still open you can still

02:00:18 ◼   ► open a document that was made and let's

02:00:21 ◼   ► say text editors TextEdit does I you

02:00:23 ◼   ► know I cloud document but you have to go

02:00:27 ◼   ► to just like iOS it's not where is it in

02:00:29 ◼   ► the file system it's what app is it in

02:00:31 ◼   ► and you go to that app and you go to

02:00:33 ◼   ► your iCloud documents for that app and

02:00:35 ◼   ► then you drag it out of there and this

02:00:37 ◼   ► is all to get around the fact that

02:00:38 ◼   ► people who are not listening to the show

02:00:40 ◼   ► have no idea where their stuff is in the

02:00:42 ◼   ► file system like we all know how to

02:00:43 ◼   ► navigate the process but experience has

02:00:45 ◼   ► shown that you like it no matter how its

02:00:48 ◼   ► you can't solve this with education

02:00:50 ◼   ► there's just something about the

02:00:51 ◼   ► hierarchy that we've had for decades and

02:00:53 ◼   ► then most people still don't get it and

02:00:54 ◼   ► so that's why I always said forget about

02:00:56 ◼   ► that doesn't even exist we're not even

02:00:58 ◼   ► showing it anywhere and lo and behold

02:00:59 ◼   ► people love iOS feel like they can use

02:01:01 ◼   ► it and just like they have regular

02:01:03 ◼   ► people have a better experience with iOS

02:01:05 ◼   ► that it is nothing you can do to make

02:01:07 ◼   ► you know the ease-of-use better to make

02:01:09 ◼   ► that that the paradigm of documents and

02:01:12 ◼   ► in an arbitrary hierarchy there that you

02:01:14 ◼   ► can open with various applications

02:01:16 ◼   ► it's just it just doesn't you know

02:01:18 ◼   ► people just don't get it so Apple show

02:01:21 ◼   ► that the other way can work and now

02:01:22 ◼   ► they've got another platform it's back

02:01:23 ◼   ► in the old when they would like to move

02:01:24 ◼   ► it forward into that way while also not

02:01:26 ◼   ► angering the existing people too much as

02:01:28 ◼   ► it's like I said in this year's review

02:01:31 ◼   ► it's an operating system in transition

02:01:32 ◼   ► right they don't even think about i

02:01:35 ◼   ► think that the big difference is that

02:01:37 ◼   ► it's not that they struggled it that

02:01:38 ◼   ► people like we tend to think I tend to

02:01:41 ◼   ► think of the file system is like aware

02:01:42 ◼   ► where is it in the file system where and

02:01:46 ◼   ► I think for the people who don't get it

02:01:48 ◼   ► they don't even get that far it's just

02:01:49 ◼   ► to them it's just all they see is a

02:01:52 ◼   ► jumble of complexity and and and maybe

02:01:55 ◼   ► they can get that it's a hierarchy you

02:01:57 ◼   ► know that there's things folders within

02:01:59 ◼   ► folders and stuff like that but that

02:02:01 ◼   ► hope that it's conceptually it just

02:02:02 ◼   ► never even clicks as aware thing and now

02:02:05 ◼   ► I tend to think of the iOS style and the

02:02:08 ◼   ► iCloud document style that that still is

02:02:10 ◼   ► where where is the document it

02:02:12 ◼   ► the app right but i don't think most

02:02:15 ◼   ► people most people don't even think

02:02:16 ◼   ► about that right they just go to the app

02:02:18 ◼   ► they just go to the app and they know

02:02:19 ◼   ► that that they are the document is there

02:02:21 ◼   ► but they don't really think of it in

02:02:23 ◼   ► terms of asking the question where yeah

02:02:25 ◼   ► I think iOS is also insulated by

02:02:27 ◼   ► somewhat by the typical purpose of

02:02:30 ◼   ► mobile applications no communication or

02:02:33 ◼   ► checking your mail and stuff like that

02:02:34 ◼   ► there are other tasks that i still think

02:02:37 ◼   ► regular people do like basic word

02:02:39 ◼   ► processing or printing out a picture for

02:02:41 ◼   ► like you're lost cat or something like

02:02:43 ◼   ► they're still tat computing tasks the

02:02:45 ◼   ► regular non technically savvy people do

02:02:47 ◼   ► that nevertheless are beyond the typical

02:02:51 ◼   ► realm of things that people do even on

02:02:53 ◼   ► ipad and so that's my personal computer

02:02:55 ◼   ► still existed and still need to exist

02:02:57 ◼   ► and if iOS was faced with those problems

02:03:01 ◼   ► of like how do people collaborate

02:03:02 ◼   ► working on a project where they just you

02:03:04 ◼   ► know building a family tree together or

02:03:07 ◼   ► like you know there's something so many

02:03:08 ◼   ► tasks that I've seen regular people pull

02:03:10 ◼   ► off with a mac or pc that using using a

02:03:14 ◼   ► document model and a paradigm for data

02:03:17 ◼   ► sharing that simply does not exist in

02:03:18 ◼   ► iOS and would be difficult to pull off

02:03:20 ◼   ► this you like cheese like how do you get

02:03:22 ◼   ► more than how do you create something

02:03:24 ◼   ► using more than one application to help

02:03:26 ◼   ► create on iOS there's no solution for

02:03:28 ◼   ► that right now no good solution no

02:03:30 ◼   ► solution that he was going to figure out

02:03:31 ◼   ► but I on a mac or pc you know a bunch of

02:03:33 ◼   ► kids at the school newspaper can figure

02:03:35 ◼   ► out how to put the other newspaper using

02:03:36 ◼   ► seven applications you can't put

02:03:39 ◼   ► together a newspaper using seven

02:03:40 ◼   ► applications on ipad you do with one

02:03:42 ◼   ► awesome application maybe and maybe

02:03:43 ◼   ► that's the model Apple wants but with

02:03:45 ◼   ► iOS kind of gets a pass on this is like

02:03:49 ◼   ► the things it's designed to do it does

02:03:50 ◼   ► so amazingly well and the things that

02:03:52 ◼   ► it's not quite designed to do yet

02:03:55 ◼   ► oh well you know the trucks can handle

02:03:56 ◼   ► out the max for the PCs and so it's

02:03:58 ◼   ► tough spot for the desktop and i wrote a

02:04:02 ◼   ► piece for macworld on sort of along

02:04:05 ◼   ► similar lines and about two years ago

02:04:06 ◼   ► and i think the line is I could google

02:04:08 ◼   ► it but let's see if i can google it was

02:04:12 ◼   ► the article quoted back to you i forget

02:04:14 ◼   ► it was the the heaviness of the mac is

02:04:17 ◼   ► what allows the iOS iOS to be so light

02:04:20 ◼   ► yep I remember that one as well as close

02:04:22 ◼   ► as I would get to the quote though but

02:04:24 ◼   ► that the sentiment was there then it's

02:04:25 ◼   ► the mac

02:04:26 ◼   ► zwilling this 222 at least allow this

02:04:29 ◼   ► complexity is what allows iOS to

02:04:32 ◼   ► disallow and that complexity which

02:04:35 ◼   ► complexity is occasionally very very

02:04:37 ◼   ► useful or even essential to certain

02:04:39 ◼   ► workflows and I do think I also going to

02:04:42 ◼   ► fundamentally I mean we can't get into a

02:04:43 ◼   ► huge discussion of we gotta wrap this up

02:04:45 ◼   ► but i do think that's the the the thing

02:04:48 ◼   ► that makes me so deeply skeptical about

02:04:50 ◼   ► windows 8 and it's sort of we can do it

02:04:53 ◼   ► all in one OS idea is that it's not

02:04:59 ◼   ► gonna have any of the appeal it might be

02:05:02 ◼   ► a better version of windows as we know

02:05:04 ◼   ► it but it's not going to have any of the

02:05:06 ◼   ► things that made that that that make iOS

02:05:09 ◼   ► so appealing

02:05:10 ◼   ► yeah it's not it's not gonna have that a

02:05:12 ◼   ► comfort and simplicity and just like in

02:05:16 ◼   ► a clean sheet breath of fresh air right

02:05:20 ◼   ► there's something not bringing any of my

02:05:21 ◼   ► baggage with me because like that that's

02:05:23 ◼   ► the difference the user is different in

02:05:25 ◼   ► that case the same user goes for a mac

02:05:26 ◼   ► to an iOS device and they bring with

02:05:28 ◼   ► them a different mindset and that's what

02:05:30 ◼   ► makes iOS work better because their mind

02:05:32 ◼   ► has changed i really do think it's lost

02:05:34 ◼   ► among that the text set the real nerds

02:05:37 ◼   ► like us and people listened to our shows

02:05:39 ◼   ► and stuff like that and even the people

02:05:41 ◼   ► not just not even going to people who

02:05:43 ◼   ► tend to be sort of against apple or you

02:05:46 ◼   ► know the way we want to call them apple

02:05:48 ◼   ► haters whatever but even people who like

02:05:51 ◼   ► Apple but are technically minded we just

02:05:53 ◼   ► tend not to think of the ipad as a

02:05:55 ◼   ► computer and and it's not even getting

02:05:58 ◼   ► into things like whether it should count

02:05:59 ◼   ► in IDC market share numbers or something

02:06:01 ◼   ► that we just do think of it as something

02:06:02 ◼   ► else but i really do think that you know

02:06:05 ◼   ► you have to understand that profoundly

02:06:07 ◼   ► for most people really is a computer it

02:06:09 ◼   ► may not be there only computer but

02:06:10 ◼   ► they're doing things on it that they

02:06:12 ◼   ► associate with computing and they're

02:06:13 ◼   ► reading pdfs and are doing their email

02:06:15 ◼   ► and they're surfing the web a lot I mean

02:06:18 ◼   ► that's one thing that we have metrics on

02:06:19 ◼   ► that we know that people are surfing the

02:06:21 ◼   ► web a lot on iPads

02:06:25 ◼   ► and it is i mean it's it i just don't

02:06:28 ◼   ► understand why didn't I it's the first

02:06:29 ◼   ► OS that's broken the windows

02:06:33 ◼   ► what's the word hominid didn't holla

02:06:37 ◼   ► I'm not even going to attempt that I

02:06:38 ◼   ► like to your mispronounce words well

02:06:40 ◼   ► i'll promise match it with the windows

02:06:42 ◼   ► had domine

02:06:42 ◼   ► it's the first one and and just in the

02:06:45 ◼   ► numbers alone even if the growth of Iowa

02:06:47 ◼   ► of ipad sales starts tapering off which

02:06:49 ◼   ► I don't think is gonna happen

02:06:50 ◼   ► it's already done it it's already

02:06:52 ◼   ► achieved a even if if it only maintains

02:06:56 ◼   ► the market share it currently has a pc

02:06:57 ◼   ► salt it it's achieved levels that no OS

02:07:00 ◼   ► has ever achieved since you know

02:07:04 ◼   ► das first took off in the eighties it

02:07:07 ◼   ► makes me wonder what they like so people

02:07:09 ◼   ► keep calling back this old Apple I'm

02:07:11 ◼   ► which i think is very appropriate the

02:07:12 ◼   ► computer for the rest of us remember

02:07:14 ◼   ► that one yeah and so like I you know it

02:07:16 ◼   ► seemed like the mat because the computer

02:07:18 ◼   ► for the rest of us because it's not it

02:07:19 ◼   ► doesn't have a das prompt and you can

02:07:20 ◼   ► actually use and that was just such an

02:07:21 ◼   ► incredible breaking up for the

02:07:23 ◼   ► difference in a das prompt and the mat

02:07:25 ◼   ► gooey which was just so incredibly

02:07:26 ◼   ► seamless in fact i would say more

02:07:28 ◼   ► seamless and then I go as tengu' you

02:07:29 ◼   ► like there was nothing else that was it

02:07:31 ◼   ► it was the iOS of its day and then I was

02:07:33 ◼   ► comes along and does that same thing for

02:07:34 ◼   ► the mac what do you think the computer

02:07:37 ◼   ► for the rest of us like assuming apple

02:07:40 ◼   ► still around or whatever where 75 years

02:07:42 ◼   ► old and something comes along remember

02:07:43 ◼   ► that iOS are complicated it was finally

02:07:45 ◼   ► that could be computer for the rest of

02:07:47 ◼   ► us here and now anybody can really use

02:07:49 ◼   ► it because that's what is a series of

02:07:51 ◼   ► making this technology more accessible

02:07:53 ◼   ► and you know when I first saw the mac i

02:07:55 ◼   ► thought like wow this is an amazing leap

02:07:57 ◼   ► and iOS you see oh my God look at all

02:07:59 ◼   ► the crap they left behind and that's why

02:08:01 ◼   ► like that's why you can just throw this

02:08:03 ◼   ► pad in front of a two-year-old an

02:08:04 ◼   ► eighty-year-old and they get it like

02:08:05 ◼   ► finally the computer for the rest of us

02:08:07 ◼   ► i'm trying to think of what is the thing

02:08:08 ◼   ► that's going to do that to to iOS

02:08:10 ◼   ► because you know you've got to give it

02:08:12 ◼   ► 20 30 years something else will come

02:08:14 ◼   ► along and people say oh iOS what a

02:08:17 ◼   ► technical nightmare that was so hard for

02:08:19 ◼   ► people to use finally the computer for

02:08:20 ◼   ► the rest of us it's qos rights history

02:08:22 ◼   ► suggests about 20 years I'd say animates

02:08:26 ◼   ► eunuch unix was like a sixties thing and

02:08:29 ◼   ► unix is you know that sort of that sort

02:08:31 ◼   ► of put the idea that a computer is a

02:08:33 ◼   ► thing that boots up with a command

02:08:35 ◼   ► prompt separates maybe your seventies

02:08:37 ◼   ► well yeah I was probably like 69 is I

02:08:40 ◼   ► that's when they started the website is

02:08:42 ◼   ► this

02:08:42 ◼   ► that's multi-user computer yeah and then

02:08:44 ◼   ► personal computing was like the Apple to

02:08:46 ◼   ► where you could eat another I just say

02:08:48 ◼   ► roughly though that the Mac came 20

02:08:50 ◼   ► years after command-line computers maybe

02:08:53 ◼   ► a little less and maybe you could argue

02:08:55 ◼   ► that iOS was delayed a little bit you

02:08:57 ◼   ► know we have asserted derivative Steve

02:09:00 ◼   ► Jobs article our interview before he

02:09:02 ◼   ► came back to Apple we've talked about

02:09:04 ◼   ► microsoft introducing a dark ages of

02:09:06 ◼   ► computing and set and in hindsight he

02:09:09 ◼   ► might have a really good point that

02:09:10 ◼   ► there was like a dark ages of innovation

02:09:12 ◼   ► where innovate there was no room for

02:09:14 ◼   ► innovation and and maybe it's it may be

02:09:17 ◼   ► that set progress back five to ten years

02:09:20 ◼   ► you know that maybe we should have had

02:09:22 ◼   ► the equivalent of iOS 5 or 10 years

02:09:25 ◼   ► earlier that was called us

02:09:27 ◼   ► yeah there were definitely attempts at

02:09:28 ◼   ► it and it was closed Newton was close to

02:09:30 ◼   ► just made a couple wrong bats there

02:09:32 ◼   ► right

02:09:36 ◼   ► I so i would say and you know given that

02:09:38 ◼   ► were already five years into iOS that

02:09:40 ◼   ► would even if its twenty years it's 15

02:09:42 ◼   ► years from now it may have you know 10

02:09:46 ◼   ► or 15 years from now let's start

02:09:47 ◼   ► thinking about the things in iOS that

02:09:49 ◼   ► are equivalent to direct access to the

02:09:51 ◼   ► file system and all sorts of other

02:09:52 ◼   ► things that are just too complicated

02:09:53 ◼   ► people handle and I bet you could think

02:09:55 ◼   ► of some you know maybe maybe working i

02:10:00 ◼   ► don't know what what is the equivalent

02:10:01 ◼   ► of something that's just too much of a

02:10:03 ◼   ► pain in iOS and that involves technical

02:10:05 ◼   ► details that we shouldn't need to be

02:10:06 ◼   ► concerned about what we do

02:10:08 ◼   ► installing apps maybe they made that

02:10:11 ◼   ► pretty simple right now installing know

02:10:15 ◼   ► what I was thinking is maybe get the

02:10:18 ◼   ► idea of document storage and media

02:10:21 ◼   ► access and how how you were you know

02:10:25 ◼   ► typing so tell the Apple things were

02:10:26 ◼   ► complaining about it and not you know we

02:10:29 ◼   ► all know we want something that's more

02:10:30 ◼   ► flexible but every more flexible system

02:10:31 ◼   ► we can think of is also more complicated

02:10:33 ◼   ► as their system that's both simpler and

02:10:36 ◼   ► more capable i don't know i'll

02:10:38 ◼   ► definitely that that's what i'll be

02:10:39 ◼   ► watching for in my in my dotage what it

02:10:42 ◼   ► was the real computer for the rest of us

02:10:44 ◼   ► maybe they'll have to involve neural

02:10:46 ◼   ► implants or something

02:10:47 ◼   ► yeah and I think if you know maybe maybe

02:10:49 ◼   ► a lot more AI and maybe it's all about

02:10:52 ◼   ► input method now is the kind of a kind

02:10:53 ◼   ► of was with iOS you know

02:10:54 ◼   ► yeah definitely but I do think though I

02:10:57 ◼   ► do think and and you mentioned this

02:10:59 ◼   ► earlier in the show when you said that

02:11:01 ◼   ► it didn't really matter how good Mac

02:11:03 ◼   ► os10 was or even how good it was

02:11:05 ◼   ► directly compared to windows there was

02:11:06 ◼   ► nothing that was at that point that was

02:11:10 ◼   ► going to shun shake windows as this

02:11:13 ◼   ► 90-plus percent market share of the pc

02:11:16 ◼   ► market thing because of other factors

02:11:19 ◼   ► other than the quality of it whereas iOS

02:11:22 ◼   ► like when this entirely other direction

02:11:24 ◼   ► where it's not better in the sense that

02:11:27 ◼   ► we always compared Mac os10 to being

02:11:29 ◼   ► windows being better in terms of doing

02:11:31 ◼   ► the exact same things in a better more

02:11:34 ◼   ► elegant more efficient better design way

02:11:36 ◼   ► it that it was better in this other

02:11:39 ◼   ► weird way which doesnt even maybe never

02:11:42 ◼   ► even occurred to us which was it it is

02:11:44 ◼   ► completely understandable and put some

02:11:46 ◼   ► normal people at ease by not even

02:11:49 ◼   ► allowing them to do these things that

02:11:51 ◼   ► that we just take for granted and

02:11:53 ◼   ► computer that's what the mac was posted

02:11:55 ◼   ► or two and then whether that kind of did

02:11:56 ◼   ► as well but a girl gets back to Steve

02:11:57 ◼   ► Jobs saying you know what would you do

02:12:00 ◼   ► if you're running apple before i came

02:12:01 ◼   ► back he said I would you know milk the

02:12:02 ◼   ► mac faults work and get working on the

02:12:04 ◼   ► next big thing and that's I think what

02:12:06 ◼   ► has a mac user that that scared me a

02:12:08 ◼   ► little bit like heb comes back he's just

02:12:10 ◼   ► gonna use the mac as a cash cow and

02:12:12 ◼   ► chuck it on the curb and I couldn't get

02:12:14 ◼   ► excited about and get working on the

02:12:16 ◼   ► next big thing because I couldn't see

02:12:18 ◼   ► what the next big thing would be so

02:12:19 ◼   ► that's like you're going to take the

02:12:21 ◼   ► thing that I love and kind of screw it

02:12:23 ◼   ► I'm me and you're gonna get working on

02:12:24 ◼   ► the next big thing which i think is

02:12:25 ◼   ► probably going to fail well when he came

02:12:27 ◼   ► back to Apple he you wouldn't say you

02:12:30 ◼   ► milk the mac for always birth but he

02:12:32 ◼   ► certainly tried his best to improve the

02:12:34 ◼   ► mac like he gave it the love it deserves

02:12:35 ◼   ► and he also got working on the next big

02:12:37 ◼   ► thing and that expectation turned out to

02:12:39 ◼   ► be a friggin phone right so know who saw

02:12:41 ◼   ► that coming but that's apparently not

02:12:43 ◼   ► Microsoft well you could argue maybe

02:12:44 ◼   ► maybe the next best thing I remember

02:12:46 ◼   ► thinking know that for a while remember

02:12:48 ◼   ► think about that interview and thinking

02:12:49 ◼   ► that it's funny that the next best thing

02:12:50 ◼   ► was a Walkman the next big thing yeah

02:12:53 ◼   ► next birthday

02:12:54 ◼   ► well I mean that was kind of creeping up

02:12:55 ◼   ► on like the idea of portable devices and

02:12:57 ◼   ► consumer electronics and moving in that

02:12:59 ◼   ► direction like you know i didn't i

02:13:01 ◼   ► didn't see the oven maybe when they

02:13:03 ◼   ► started making money off like it's not

02:13:04 ◼   ► the next big thing they're gonna become

02:13:06 ◼   ► sony but iOS really convinced me and I

02:13:08 ◼   ► was got the feeling but I are you know

02:13:10 ◼   ► that the ipad basically a computer that

02:13:13 ◼   ► that's the that's that size not easy to

02:13:15 ◼   ► use is what jobs had in mind his entire

02:13:18 ◼   ► life about yeah what personal computing

02:13:20 ◼   ► should be like and you didn't think of

02:13:22 ◼   ► it as a music player can hold a lot of

02:13:23 ◼   ► songs i was just cool that was like on a

02:13:25 ◼   ► pond road you know and you know what and

02:13:27 ◼   ► then we'll wrap this up but it is a

02:13:29 ◼   ► perfect there's a perfect place because

02:13:30 ◼   ► I've i believe that i didn't write this

02:13:31 ◼   ► down in my notes i'm so glad you just

02:13:33 ◼   ► said that cause it reminded me of it and

02:13:34 ◼   ► you're the only person I wanted to talk

02:13:36 ◼   ► to about it which is that the early clue

02:13:41 ◼   ► to the ipad being the sort of thing jobs

02:13:45 ◼   ► wanted to get to and maybe he was trying

02:13:48 ◼   ► to get there well in fact definitely was

02:13:50 ◼   ► trying to get their way too fast at the

02:13:51 ◼   ► time that that purple button in the

02:13:55 ◼   ► early pre-release Mac os10 single window

02:13:59 ◼   ► mode single window mode up in the upper

02:14:01 ◼   ► right of every window and they did you

02:14:04 ◼   ► know was a purple tic-tac you know you

02:14:06 ◼   ► had a red yellow green in the left

02:14:08 ◼   ► corner for clothes minimize zoom and in

02:14:14 ◼   ► the upper right corner and this was

02:14:16 ◼   ► controversial the beginning because in

02:14:17 ◼   ► the old Mac OS only clothes was top left

02:14:21 ◼   ► and the zoom and minimize were top right

02:14:22 ◼   ► and they moved at all that the top left

02:14:25 ◼   ► and we all complain because they moved

02:14:26 ◼   ► something and we made up these arguments

02:14:29 ◼   ► that while now people are going to the

02:14:30 ◼   ► reason you want clothes all by itself is

02:14:32 ◼   ► because its destructive and you don't

02:14:35 ◼   ► want to put other things nearby because

02:14:36 ◼   ► people could accidentally click them on

02:14:39 ◼   ► blonde really want only reason we

02:14:41 ◼   ► complain about it because they moved it

02:14:43 ◼   ► but what they put instead in the

02:14:44 ◼   ► top-right was a purple button which I

02:14:49 ◼   ► don't remember exactly how it was

02:14:51 ◼   ► supposed to work but you know it's

02:14:53 ◼   ► called single window mode and it was you

02:14:55 ◼   ► would say this is at one window at a

02:14:57 ◼   ► time and it just didn't work

02:15:01 ◼   ► I mean it just didn't work because the

02:15:03 ◼   ► mac had already they were building on

02:15:05 ◼   ► this system that was completely designed

02:15:07 ◼   ► from the outset that be a bunch of

02:15:09 ◼   ► overlapping window

02:15:10 ◼   ► yeah i mean it was kind of like they're

02:15:15 ◼   ► doing this radical new user interface

02:15:16 ◼   ► like it all looks different has these

02:15:18 ◼   ► candy colored buttons and it's based on

02:15:20 ◼   ► next step which is thing that jobs like

02:15:22 ◼   ► from his company but you can see him

02:15:25 ◼   ► looking over the shoulder bedrooms don't

02:15:27 ◼   ► like this is great and all but we need

02:15:29 ◼   ► the house windows all this just so messy

02:15:31 ◼   ► what if we had a thing that just showed

02:15:33 ◼   ► one window and then when you show the

02:15:35 ◼   ► next window the previous one hit like

02:15:36 ◼   ► wouldn't be easy to just focus on one

02:15:38 ◼   ► thing at a time and so you know that I

02:15:40 ◼   ► can see him saying that and then i'm

02:15:42 ◼   ► going to i guess we could put a thing

02:15:44 ◼   ► maybe you had a button and just and just

02:15:46 ◼   ► put into a mode where you only saw one

02:15:48 ◼   ► when you just focus on one thing you

02:15:50 ◼   ► know not have all these distractions and

02:15:51 ◼   ► everything would just be a mode for the

02:15:52 ◼   ► whole Western time you switch to a

02:15:54 ◼   ► different window the previous one would

02:15:55 ◼   ► hide like arthritis begin let me put it

02:15:57 ◼   ► in and just people scream bloody murder

02:15:59 ◼   ► but that's not how you use a mac but he

02:16:00 ◼   ► wanted something that was like that

02:16:02 ◼   ► where you just do one thing at a time

02:16:04 ◼   ► and you know even if it doesn't fill the

02:16:07 ◼   ► screen like it's the focus and there's

02:16:08 ◼   ► no distractions and the mac was not the

02:16:10 ◼   ► place to do that but we all said that

02:16:12 ◼   ► about the I the ipad in particular is

02:16:14 ◼   ► that you know there are many activities

02:16:16 ◼   ► people say they prefer to that because

02:16:17 ◼   ► this fewer distractions I mean you can

02:16:19 ◼   ► you can assume any window into you know

02:16:21 ◼   ► covering your whole screen and now they

02:16:22 ◼   ► have a legitimate full screen mode you

02:16:24 ◼   ► can do that on the mac but that's not

02:16:25 ◼   ► the motor and the man in fact the full

02:16:27 ◼   ► screen mode goes back to the it's the

02:16:29 ◼   ► button to do it is up in the upper right

02:16:31 ◼   ► corner

02:16:32 ◼   ► yeah i mean that's that's kind of like

02:16:33 ◼   ► single user mode you use the swiping

02:16:35 ◼   ► gestures between but it's all focus was

02:16:37 ◼   ► this is too much stuff right why is why

02:16:40 ◼   ► all this stuff here why do we all have

02:16:41 ◼   ► these little things

02:16:43 ◼   ► why we're looking at all this clutter at

02:16:44 ◼   ► one time yeah i mean like it in and mac

02:16:47 ◼   ► OS 9 and end of his life you have like

02:16:48 ◼   ► the control strip and you have a little

02:16:50 ◼   ► program switcher and then you had a menu

02:16:52 ◼   ► and then he had pop-up tab folders

02:16:53 ◼   ► remember those at the bottom of screen

02:16:54 ◼   ► as the right things like it was just so

02:16:56 ◼   ► much standard the menu bar and the

02:16:58 ◼   ► little girls and your thing like he

02:17:00 ◼   ► tried so much with Mac os10 to get all

02:17:01 ◼   ► that crap out of there and you know just

02:17:03 ◼   ► the doc one unified interface element no

02:17:05 ◼   ► popup folders know Apple menu if you

02:17:07 ◼   ► could help but no little power to coming

02:17:09 ◼   ► down the side but running applications

02:17:11 ◼   ► no control strip just get that crap out

02:17:13 ◼   ► of there but you know the limit there

02:17:15 ◼   ► was still too much stuff there and so

02:17:17 ◼   ► the iOS was seriously now everything off

02:17:20 ◼   ► the screen except what I'm doing right

02:17:21 ◼   ► now and I'm

02:17:22 ◼   ► and that that's what it took a new

02:17:24 ◼   ► platform and your new form factor do

02:17:26 ◼   ► everything right and it was so much it's

02:17:28 ◼   ► actually more way more in that direction

02:17:30 ◼   ► because it's not well sometimes you can

02:17:32 ◼   ► be in this mode but then you can go in

02:17:34 ◼   ► the other mode and have all your

02:17:36 ◼   ► overlapping windows its know all the

02:17:38 ◼   ► time every time there's one app at a

02:17:41 ◼   ► time and that app is the screen and has

02:17:44 ◼   ► the whole screen and nothing but the

02:17:46 ◼   ► screen and there's no other there is no

02:17:48 ◼   ► other state college I had to look this

02:17:51 ◼   ► up my roof I forgot when you activated

02:17:53 ◼   ► single user mode all but the frontmost

02:17:54 ◼   ► window would minimize to the doc and

02:17:57 ◼   ► then when you unmona mais any other

02:17:58 ◼   ► window from the doc that previously on

02:18:00 ◼   ► minimize window went back down so was

02:18:02 ◼   ► the whole went into the document that

02:18:03 ◼   ► one user interface element and anytime

02:18:05 ◼   ► you look at a different one they swap

02:18:06 ◼   ► places right it's no good

02:18:09 ◼   ► no that was weird in over the difference

02:18:11 ◼   ► was with full screen mode is they didn't

02:18:12 ◼   ► really go fullscreen they were settled

02:18:14 ◼   ► window

02:18:15 ◼   ► yeah you could write it's just that you

02:18:16 ◼   ► can only have one window on screen at

02:18:17 ◼   ► once

02:18:18 ◼   ► yeah and the rest of them were jamming

02:18:19 ◼   ► up your doc making all your icons tiny

02:18:20 ◼   ► imagine if i did that on my machine on

02:18:22 ◼   ► any given day y'all minimize the doc my

02:18:24 ◼   ► doc would be microscopic

02:18:26 ◼   ► you know it's just one of those what was

02:18:29 ◼   ► a lot tried all my windows minimize

02:18:35 ◼   ► their it would it would be a pretty

02:18:36 ◼   ► microscopic doc there was a way to do

02:18:39 ◼   ► that remember what the old doc when you

02:18:40 ◼   ► had the windows in there you could you

02:18:42 ◼   ► could option click the minimize what you

02:18:44 ◼   ► do i think it will send at least all the

02:18:45 ◼   ► windows from that app down to the target

02:18:47 ◼   ► but now you don't see him in the dark

02:18:49 ◼   ► anymore

02:18:50 ◼   ► yeah I think you can still see him as an

02:18:51 ◼   ► option and preferences because they

02:18:53 ◼   ► minimize windows in the applications

02:18:54 ◼   ► just now if not it's definitely appeal

02:18:55 ◼   ► attack but is that I didn't I haven't

02:18:58 ◼   ► looked at a long time I haven't

02:18:59 ◼   ► minimized anything and I don't know how

02:19:00 ◼   ► many years every dive minimize anything

02:19:02 ◼   ► since they cover the window shade yeah I

02:19:04 ◼   ► just option click the minimize widget on

02:19:05 ◼   ► Safari and all my Safari windows went

02:19:07 ◼   ► down I can see them all lined up next to

02:19:08 ◼   ► the trash can

02:19:09 ◼   ► oh my god so if I option click this one

02:19:11 ◼   ► and so far you're saying they're all

02:19:13 ◼   ► going to jump in there

02:19:14 ◼   ► yep alright just option click it and

02:19:17 ◼   ► nothing happened because i have so many

02:19:19 ◼   ► window and there they are

02:19:22 ◼   ► wow that is great my icons the icons are

02:19:26 ◼   ► about four pixels under that in every

02:19:29 ◼   ► other app you have open right it's

02:19:31 ◼   ► pretty great that they stay group

02:19:32 ◼   ► together and

02:19:35 ◼   ► I forgot about that preference man talk

02:19:38 ◼   ► about a trip down memory lane well

02:19:39 ◼   ► anyway John siracusa thank you very very

02:19:41 ◼   ► much for doing the show very welcome

02:19:44 ◼   ► this was a lot of fun want to thank our

02:19:45 ◼   ► sponsors these sponsors only only reason

02:19:48 ◼   ► the show even exist

02:19:49 ◼   ► I want to thank macworld super guides

02:19:51 ◼   ► including the new one the total mountain

02:19:56 ◼   ► line6 box you get it all

02:19:59 ◼   ► drm-free you're nuts if you don't buy it

02:20:01 ◼   ► idea bucket fantastic 99-cent app for

02:20:05 ◼   ► ipad and iphone at idea bucket dot me go

02:20:08 ◼   ► check them out by that app help support

02:20:11 ◼   ► the show