The Talk Show

00:00:00 ◼   ► we were at the Foo Fighters concert

00:00:01 ◼   ► today that was fun i didn't know who

00:00:03 ◼   ► fighters were you really didn't I did I

00:00:07 ◼   ► i would just like who are these people

00:00:09 ◼   ► I'm so used to you know some of the

00:00:11 ◼   ► Steve Jobs people like norah jones and

00:00:14 ◼   ► John Myatt was like who's van like I

00:00:18 ◼   ► didn't know that was just gonna tell you

00:00:20 ◼   ► how old I am

00:00:21 ◼   ► hmm now that was a big one for me and

00:00:23 ◼   ► i've i've come to a bunch of these were

00:00:24 ◼   ► those guys and I like john meyer john

00:00:27 ◼   ► mayer how do you pronounce it mayor he's

00:00:28 ◼   ► John Mayer the CEO of Yahoo is marissa

00:00:31 ◼   ► meyer right even though they spell it

00:00:32 ◼   ► the same yeah I I appreciate him i do

00:00:36 ◼   ► think he's like amazingly gifted

00:00:37 ◼   ► guitarist like just amazing but I don't

00:00:41 ◼   ► really love his music foo fighters is

00:00:42 ◼   ► actually one of my favorite band so i

00:00:44 ◼   ► was really kind of like blown away so

00:00:46 ◼   ► they just really want to make you happy

00:00:48 ◼   ► yeah now you know what I think it was to

00:00:49 ◼   ► make my wife jealous because this was

00:00:51 ◼   ► like the first time she's not really

00:00:53 ◼   ► into all this stuff like maybe she wants

00:00:54 ◼   ► a new iphone but she doesn't really care

00:00:55 ◼   ► she's not really all that excited about

00:00:57 ◼   ► apple and now today's the first time

00:00:58 ◼   ► where she's like I think she was pretty

00:01:01 ◼   ► jealous like i was there and she wasn't

00:01:03 ◼   ► well I you know a lot of people enjoyed

00:01:06 ◼   ► it

00:01:06 ◼   ► no I was just reading that's all

00:01:09 ◼   ► so I'm here today joined by ohm Alec

00:01:12 ◼   ► what's your title what is your title

00:01:15 ◼   ► I'm just the founder of key go no title

00:01:17 ◼   ► no title

00:01:18 ◼   ► you're just don't ya oh and out you know

00:01:21 ◼   ► one of things I want to talk to you

00:01:22 ◼   ► about is you have now you it is your

00:01:24 ◼   ► name your name is own it's just spelled

00:01:26 ◼   ► om but that's your Twitter handle ya biz

00:01:28 ◼   ► aren't you get a lot of garbage just

00:01:30 ◼   ► because it's only two characters and all

00:01:32 ◼   ► you have no idea i am big in Indonesia

00:01:35 ◼   ► it's just like I have no idea what it

00:01:39 ◼   ► means in the language they use their but

00:01:41 ◼   ► it's like a very common phrase and like

00:01:44 ◼   ► my my @ replies are pretty useless at

00:01:48 ◼   ► this point i right because I forget who

00:01:51 ◼   ► I know who has there's one guy I know

00:01:52 ◼   ► who has one of the rare one character

00:01:56 ◼   ► twitter names kevin chang yeah because

00:02:01 ◼   ► he's got @k right right right and his

00:02:04 ◼   ► his replies feed is it it makes your

00:02:09 ◼   ► head brain almost blow up because it's

00:02:10 ◼   ► just the most random gibberish it looks

00:02:12 ◼   ► like somebody

00:02:13 ◼   ► their cat was standing on a keyboard I

00:02:16 ◼   ► should send you some of the screenshots

00:02:18 ◼   ► i'll have to look for it

00:02:20 ◼   ► yeah so own last week before we get to

00:02:23 ◼   ► the apple stuff that we're at the apple

00:02:24 ◼   ► event were recording live or not live

00:02:27 ◼   ► really but together in the same room

00:02:28 ◼   ► which is unusual for the talk show

00:02:30 ◼   ► usually I do this over skype we're here

00:02:32 ◼   ► together in the beautiful mule radio

00:02:36 ◼   ► network studio here in San Francisco

00:02:39 ◼   ► pretty awesome it is it's actually a

00:02:42 ◼   ► very Swank setup but before we get to

00:02:45 ◼   ► today's stuff I want to talk about last

00:02:46 ◼   ► week now last week the three things that

00:02:49 ◼   ► I thought I could think of there was a

00:02:50 ◼   ► motorola had an announcement and to me

00:02:54 ◼   ► that's sort of like in hindsight so like

00:02:55 ◼   ► I who cares really i mean is just any of

00:02:58 ◼   ► those phones memorable i don't think so

00:03:00 ◼   ► i don't even know why some why they

00:03:03 ◼   ► bother are times i think they should

00:03:05 ◼   ► focus on one or two things instead of

00:03:07 ◼   ► trying to do too many things all these

00:03:10 ◼   ► company just do so much like four

00:03:13 ◼   ► without any idea why they're doing it

00:03:17 ◼   ► what is their market watch their

00:03:19 ◼   ► approach it just as frustrating to see

00:03:21 ◼   ► really smart people make bad decisions

00:03:25 ◼   ► next up speaking of bad decisions

00:03:28 ◼   ► nokia mm same day and that stuff broke

00:03:34 ◼   ► last week while i had John Smoltz on the

00:03:36 ◼   ► air we kinda are known as the amazon

00:03:37 ◼   ► stuff that broken while we're on the air

00:03:39 ◼   ► but anyway nokia announced their stuff

00:03:40 ◼   ► two new phones and really it first

00:03:46 ◼   ► everybody had a thing like well what's

00:03:47 ◼   ► the shipping date and what's the price

00:03:49 ◼   ► and then as like the days went on a kind

00:03:52 ◼   ► of became clear that they don't even

00:03:53 ◼   ► know i think the biggest sign for a

00:03:56 ◼   ► company in distress and a product which

00:03:59 ◼   ► is not going to work is when they don't

00:04:01 ◼   ► let you touch it right like if you have

00:04:04 ◼   ► a real product which is going to ship

00:04:06 ◼   ► people can buy you let people check it

00:04:10 ◼   ► out people use it they want to let

00:04:12 ◼   ► people do it which tells me it is not

00:04:15 ◼   ► happening anytime soon

00:04:16 ◼   ► and guess what in announcing this

00:04:18 ◼   ► whatever little sales of windows phones

00:04:21 ◼   ► they were going to have they've killed

00:04:23 ◼   ► right it really just seems bizarre

00:04:27 ◼   ► like as bad as it would be if you were

00:04:29 ◼   ► nokia and your phone isn't ready yet

00:04:32 ◼   ► here on sep tember 12 2012 your phone is

00:04:37 ◼   ► not ready at whether it's the software

00:04:39 ◼   ► the hardware everybody's not quite ready

00:04:40 ◼   ► and you have to sit here and watch apple

00:04:42 ◼   ► unveiled the new iphone 5 and start

00:04:46 ◼   ► selling it two days from now and

00:04:48 ◼   ► shipping at nine days from now and watch

00:04:51 ◼   ► all these sales rack up and you've got

00:04:52 ◼   ► to sit there and wait until your thing

00:04:54 ◼   ► is ready

00:04:55 ◼   ► I'd still would be better than what they

00:04:57 ◼   ► did which is they made an announcement

00:04:59 ◼   ► which did get a lot of attention but I i

00:05:02 ◼   ► don't see if they're not going on sale

00:05:04 ◼   ► until november i don't see how that it

00:05:06 ◼   ► just seems like a disaster you called it

00:05:08 ◼   ► i think you call it a shitshow yeah

00:05:10 ◼   ► pretty much

00:05:10 ◼   ► that's exactly what it did i do think

00:05:13 ◼   ► that Nokia as a company whose expertise

00:05:18 ◼   ► I've covered Nokia's and maybe 96 and

00:05:22 ◼   ► like very faithfully I've always enjoyed

00:05:24 ◼   ► their products love their phones

00:05:27 ◼   ► I used to be the only reporter out there

00:05:29 ◼   ► talking about Nicki Evans the the razor

00:05:33 ◼   ► was the shit right and I always felt as

00:05:37 ◼   ► a company they knew how to make great

00:05:39 ◼   ► products they knew they had a great

00:05:42 ◼   ► logistics in a team then you have to put

00:05:45 ◼   ► products together get them out to market

00:05:47 ◼   ► in time built to scale

00:05:49 ◼   ► I don't know what happened ever since

00:05:51 ◼   ► the new CEO came Stephen Elop the

00:05:54 ◼   ► company's lost the ability to do just

00:05:56 ◼   ► that

00:05:57 ◼   ► forget breathing the new software I can

00:05:59 ◼   ► understand having crisis of confidence

00:06:01 ◼   ► and your operating system in your

00:06:04 ◼   ► product a unit roadmap but how can you

00:06:07 ◼   ► not be able to ship the only thing you

00:06:10 ◼   ► do you only make phone then you can get

00:06:12 ◼   ► them out on time I mean somebody should

00:06:14 ◼   ► be fired and it should start at the CEO

00:06:17 ◼   ► and then the boat like I just think the

00:06:19 ◼   ► whole board has to go because they're

00:06:21 ◼   ► letting this screen and nonsense go on

00:06:23 ◼   ► with an iconic brand of our time I love

00:06:26 ◼   ► nokia and to see you die the way it is

00:06:29 ◼   ► dying

00:06:30 ◼   ► it just is unreal the last time I saw

00:06:33 ◼   ► brand like this dye digital em remember

00:06:36 ◼   ► them

00:06:36 ◼   ► yeah what a great laptops they used to

00:06:39 ◼   ► take nobody bought them but it's the

00:06:42 ◼   ► same thing with me and my opinion and

00:06:45 ◼   ► then they got caught faking up the

00:06:48 ◼   ► photos and videos from the device now

00:06:51 ◼   ► and all kind of it is not excusable but

00:06:54 ◼   ► it makes sense it's because the software

00:06:56 ◼   ► wasn't ready

00:06:57 ◼   ► you know so they had to make these

00:06:58 ◼   ► promotional videos before the software

00:07:00 ◼   ► but the whole thing is that they've

00:07:02 ◼   ► rushed this announcement to the degree

00:07:04 ◼   ► that they somehow convince themselves

00:07:05 ◼   ► that it was okay to shoot a demo video

00:07:10 ◼   ► showing the image stabilization of the

00:07:12 ◼   ► video not using the actual phone itself

00:07:16 ◼   ► you know because it's it's it's like

00:07:19 ◼   ► that one bad decision to will come hell

00:07:22 ◼   ► or high water we're going to announce

00:07:23 ◼   ► that the first week of September whether

00:07:25 ◼   ► it's ready or not leads to all of these

00:07:27 ◼   ► other problems as a direct result like

00:07:30 ◼   ► once you start with that that rotten

00:07:32 ◼   ► decision now you've got phones that you

00:07:34 ◼   ► don't let the press handle at the event

00:07:37 ◼   ► you-you-you fake the camera stills and

00:07:42 ◼   ► videos you've got a ship date that's two

00:07:46 ◼   ► months out at maybe if they're lucky

00:07:49 ◼   ► so the way I think about John I think

00:07:53 ◼   ► it's they're working from position of

00:07:56 ◼   ► weakness right they're always playing

00:07:58 ◼   ► catch-up for him so they never really

00:08:00 ◼   ► will catch up

00:08:01 ◼   ► I think that's the problem they have

00:08:04 ◼   ► done everything possible to try and

00:08:07 ◼   ► catch up with apple and android and they

00:08:09 ◼   ► haven't been able to and that's just as

00:08:11 ◼   ► a problem right like instead of trying

00:08:14 ◼   ► to like they're they have a lot of great

00:08:18 ◼   ► people at nokia I still talk to many of

00:08:21 ◼   ► the employees there's a lot of smart

00:08:23 ◼   ► engineers and they're smart software

00:08:25 ◼   ► people smart you I people i love many of

00:08:28 ◼   ► the people i know that unfortunately the

00:08:31 ◼   ► company's unable to leapfrog like its

00:08:34 ◼   ► own you know short come i think it just

00:08:37 ◼   ► is now we hit a point of just like it

00:08:40 ◼   ► doesn't know how to go forward I think

00:08:43 ◼   ► you just is stuck and like you said it's

00:08:45 ◼   ► really it just comes down to simple

00:08:47 ◼   ► execution that they they no longer seem

00:08:49 ◼   ► able to ship a phone on time

00:08:51 ◼   ► and and say we will about samsung

00:08:52 ◼   ► samsung has come from a position where

00:08:57 ◼   ► when the iphone ship five years ago was

00:08:59 ◼   ► not one of the leading phone makers

00:09:01 ◼   ► maybe by numbers but they weren't really

00:09:02 ◼   ► a known for smartphones certainly yeah i

00:09:05 ◼   ► think that the like somebody showed on

00:09:06 ◼   ► Twitter the other day that the picture

00:09:08 ◼   ► Steve Jobs showed of here's what today

00:09:11 ◼   ► this is five years ago 2007 here's what

00:09:13 ◼   ► today's leading smartphones look like

00:09:16 ◼   ► and they all look the same and it was

00:09:18 ◼   ► the Motorola was at the q i think i'm in

00:09:22 ◼   ► the queue or the blackjack but was a

00:09:23 ◼   ► motorola a palm a blackberry and a nokia

00:09:29 ◼   ► those were the four and think about

00:09:31 ◼   ► what's happening to all for those

00:09:33 ◼   ► companies in the last five years palms

00:09:35 ◼   ► out of business

00:09:36 ◼   ► they're gone I rim is circling the

00:09:40 ◼   ► toilet

00:09:41 ◼   ► motorola got sold to google I mean and

00:09:46 ◼   ► really saw its you know leadership it in

00:09:49 ◼   ► the handset numbers really diminish I

00:09:51 ◼   ► mean they're really know where I mean

00:09:53 ◼   ► they're not even the leading android

00:09:54 ◼   ► handset maker I don't think it's even

00:09:57 ◼   ► close and then nokia is the last one and

00:09:59 ◼   ► boy it really seems like you know the

00:10:01 ◼   ► only reason that they're not as in bad

00:10:03 ◼   ► position as the other three is that they

00:10:05 ◼   ► were so far ahead they had so much

00:10:08 ◼   ► farther to fall so i think the the the

00:10:12 ◼   ► game of you know smartphones is that a

00:10:15 ◼   ► scale right like Apple s scale and

00:10:18 ◼   ► Samsung as scale because they have scale

00:10:21 ◼   ► they can introduce interesting complex

00:10:23 ◼   ► technologies into their devices make

00:10:26 ◼   ► them interesting and sell to the people

00:10:29 ◼   ► and still make money whereas smaller

00:10:32 ◼   ► companies are always working on

00:10:34 ◼   ► razor-thin margins which which is really

00:10:37 ◼   ► hard for them because they're always all

00:10:39 ◼   ► these little guys are in position of

00:10:41 ◼   ► weakness right like Samsung at scale

00:10:43 ◼   ► because their own so much after the

00:10:46 ◼   ► supply chain they they make the chips

00:10:49 ◼   ► that you know the the screens that flash

00:10:52 ◼   ► memory the whole nine yards right so

00:10:55 ◼   ► they can bring scale there an apple as

00:10:57 ◼   ► Bart the future supplies or so they have

00:11:01 ◼   ► skills whereas all the other guys they

00:11:02 ◼   ► don't have scale

00:11:03 ◼   ► if they don't have a scale they don't

00:11:05 ◼   ► have margin if you don't have margins

00:11:07 ◼   ► you're not gonna be in the business I

00:11:08 ◼   ► mean it just is there you know they're

00:11:10 ◼   ► all on the long road to nowhere

00:11:12 ◼   ► that's that's the bottom line right now

00:11:14 ◼   ► and I think Nokia was the one company

00:11:16 ◼   ► that really we should maybe even should

00:11:18 ◼   ► still today being a position to have

00:11:20 ◼   ► managed that sort of scale because

00:11:21 ◼   ► they've shipped i think literally in

00:11:24 ◼   ► their history billions of funds i think

00:11:26 ◼   ► they've shipped over a billion phones

00:11:28 ◼   ► I mean of some sort of you know some

00:11:29 ◼   ► kind of mobile phones but maybe they're

00:11:31 ◼   ► not smart phones but they know how to

00:11:33 ◼   ► ship it scale people always part of them

00:11:35 ◼   ► as a phone company they're actually a

00:11:37 ◼   ► logistics company said they had the best

00:11:39 ◼   ► logistics amongst all mobile phone

00:11:42 ◼   ► makers that's why the event but they got

00:11:44 ◼   ► addicted to making those cheap feature

00:11:47 ◼   ► phones so much right that they forgot

00:11:49 ◼   ► where the money comes from

00:11:51 ◼   ► they just looked at the wrong numbers

00:11:52 ◼   ► this is the classic spreadsheet

00:11:55 ◼   ► jockeying which happens to companies i I

00:11:59 ◼   ► just feel bad like there's just so many

00:12:01 ◼   ► great people on the upside all these

00:12:04 ◼   ► great engineers are leaving nokia and

00:12:06 ◼   ► starting companies and thinking

00:12:07 ◼   ► innovative things so that might actually

00:12:10 ◼   ► help our their home country a lot more

00:12:12 ◼   ► in the future right like maybe they're

00:12:14 ◼   ► worth more

00:12:15 ◼   ► just as the talent broken at ya doing

00:12:18 ◼   ► new things I think finland has some of

00:12:20 ◼   ► the best engineers so you could see some

00:12:23 ◼   ► interesting innovation coming out of

00:12:25 ◼   ► there i just heard from somebody who's

00:12:28 ◼   ► making some kind of an electric racing

00:12:31 ◼   ► car and they're from being a friendly

00:12:33 ◼   ► and they're going to come see me in a

00:12:34 ◼   ► couple of weeks pretty fun to see what

00:12:36 ◼   ► they're doing

00:12:37 ◼   ► I think it and you know one of the

00:12:39 ◼   ► things with its fun about getting

00:12:41 ◼   ► together for an event like this when I

00:12:42 ◼   ► fly in to town I get to see a bunch of

00:12:45 ◼   ► people i don't see on a regular basis

00:12:46 ◼   ► face-to-face is you know we just started

00:12:48 ◼   ► geeking out talking you know phones

00:12:50 ◼   ► phone stuff for you know whatever's on

00:12:52 ◼   ► our minds and i'll tell you what i mean

00:12:53 ◼   ► everybody has talked to today I mean

00:12:55 ◼   ► it's almost unanimous they'll say

00:12:57 ◼   ► everybody feels bad about Nokia's future

00:13:00 ◼   ► and feels that they've really botched

00:13:02 ◼   ► the this year's new Lumias these that

00:13:05 ◼   ► they do know that the timing is just off

00:13:07 ◼   ► they botched it but everybody it's

00:13:09 ◼   ► almost unanimous agrees that they're the

00:13:11 ◼   ► only company that is competing with

00:13:13 ◼   ► apple in terms of quality of fit and

00:13:15 ◼   ► finish for the devices that

00:13:17 ◼   ► before you even turn it on and talk

00:13:19 ◼   ► about the software just the phone is off

00:13:22 ◼   ► it in your hand it's arguably be you

00:13:24 ◼   ► know as good as any phone in the market

00:13:25 ◼   ► always has to be right every i still

00:13:28 ◼   ► have all my nokia phones

00:13:30 ◼   ► I don't want to throw each one of them

00:13:32 ◼   ► away like I love they did the port this

00:13:34 ◼   ► still work like nothing has gone wrong

00:13:37 ◼   ► yeah you don't have one of them you gave

00:13:38 ◼   ► me you sent me 70 and several years ago

00:13:41 ◼   ► I never sent it back to you

00:13:42 ◼   ► that's okay you can have very consented

00:13:45 ◼   ► to the cellphone museum or something and

00:13:49 ◼   ► then the other big announcement last

00:13:50 ◼   ► week was amazon now there's a company

00:13:52 ◼   ► who I think I really think that they

00:13:54 ◼   ► have their act together and you wrote

00:13:55 ◼   ► something nice on

00:13:57 ◼   ► I like the pc wrote on your your own dot

00:14:00 ◼   ► co website which is amazingly short URL

00:14:05 ◼   ► yeah it's kind of awesome but you said

00:14:08 ◼   ► it was pretty short but you more or less

00:14:09 ◼   ► just said that you think Jeff Jeff Bezos

00:14:11 ◼   ► is the the heir-apparent to steve jobs

00:14:15 ◼   ► in the industry

00:14:16 ◼   ► it was a little uncomfortable thing to

00:14:18 ◼   ► write right you know I was like a virgin

00:14:20 ◼   ► you know having being an Apple watch her

00:14:24 ◼   ► for a long time I felt a little queasy

00:14:27 ◼   ► writing that because you know there is

00:14:29 ◼   ► one steve jobs but i think there is only

00:14:32 ◼   ► one chef measles there's very few people

00:14:35 ◼   ► like him who are willing to be wrong in

00:14:38 ◼   ► public I steve was willing to take

00:14:42 ◼   ► chances and that's what made him steal

00:14:45 ◼   ► like you know yes he was a perfectionist

00:14:47 ◼   ► and all those things and Jeff is willing

00:14:50 ◼   ► to take chances on things which may look

00:14:53 ◼   ► completely outrageous like you know you

00:14:56 ◼   ► know seven years ago

00:14:58 ◼   ► amazon web services from amazon cloud

00:15:00 ◼   ► services to make much sense to a lot of

00:15:03 ◼   ► people but it made sense to him and his

00:15:06 ◼   ► team and look how they're changing the

00:15:08 ◼   ► economics of startups and same thing is

00:15:11 ◼   ► with kindle when the kindle came out the

00:15:13 ◼   ► idea of like who wants to read the

00:15:15 ◼   ► e-book readers were like so maligned at

00:15:17 ◼   ► that time right and the cab trying and

00:15:20 ◼   ► trying to the garden right and i think

00:15:21 ◼   ► this is what I like about them is that

00:15:24 ◼   ► they believe in something in the long

00:15:26 ◼   ► term

00:15:27 ◼   ► they actually try i wish they made more

00:15:29 ◼   ► money like Apple but hey that's another

00:15:32 ◼   ► story for another day

00:15:34 ◼   ► yeah they've obviously got some kind of

00:15:35 ◼   ► they've got a plan in that regard I

00:15:37 ◼   ► don't know what it I don't see it but

00:15:39 ◼   ► they've you know they're clear

00:15:40 ◼   ► I guess the way I put it is that they're

00:15:44 ◼   ► not making that much in profit but they

00:15:47 ◼   ► don't seem to be trying to make much in

00:15:49 ◼   ► profit it's not like they're trying and

00:15:50 ◼   ► falling short it seems like they're kind

00:15:52 ◼   ► of shooting for this growth and revenue

00:15:56 ◼   ► growth and kind of just get enough

00:16:00 ◼   ► profit to keep it in the black all right

00:16:01 ◼   ► that seems to be their goal and that's

00:16:03 ◼   ► what they're hitting it seems like a

00:16:04 ◼   ► weird strategy to me but it does it

00:16:08 ◼   ► doesn't seem like they're failing right

00:16:09 ◼   ► you know i like what you don't like

00:16:11 ◼   ► which was like way which is actually

00:16:14 ◼   ► pretty insightful that that Jeff Bezos

00:16:19 ◼   ► is special mostly because he's not

00:16:22 ◼   ► trying to reach steve jobs but I think

00:16:25 ◼   ► like a lot of people forget that being

00:16:27 ◼   ► original is much harder than being a

00:16:30 ◼   ► copy guy right like you're never gonna

00:16:32 ◼   ► be the next Bob Dylan if you're trying

00:16:34 ◼   ► to make your voice sound like Bob Dylan

00:16:35 ◼   ► like you've got to make your voice sound

00:16:38 ◼   ► as unique as bob dylan's you know this

00:16:41 ◼   ► it's the only way and so it's a weird

00:16:43 ◼   ► way like the only way to be like steve

00:16:45 ◼   ► jobs is to not be like steve jobs but to

00:16:48 ◼   ► have his sort of aspects of his

00:16:52 ◼   ► personality like that you see these

00:16:54 ◼   ► things that nobody else sees and you

00:16:55 ◼   ► don't care if everybody thinks them

00:16:57 ◼   ► they're wrong if you think they're right

00:16:58 ◼   ► you're just going to pursue it

00:17:00 ◼   ► dogged Lee until you get it done and I

00:17:03 ◼   ► totally see that with with basis i also

00:17:05 ◼   ► like agree with what you say where he's

00:17:07 ◼   ► not afraid to be wrong and if he is he's

00:17:11 ◼   ► gonna fix it or try to fix it at least

00:17:13 ◼   ► and not just go into denial and pretend

00:17:18 ◼   ► he's not wrong so I thought for example

00:17:19 ◼   ► with the kindle fires last week watching

00:17:21 ◼   ► after having watched the announcement

00:17:23 ◼   ► event I almost didn't say was wrong but

00:17:26 ◼   ► I kind of think he did it seem like

00:17:28 ◼   ► maybe he took the criticism to heart

00:17:29 ◼   ► that the last year's kindle fire was

00:17:31 ◼   ► really rather poorly reviewed as it just

00:17:34 ◼   ► as a gadget in terms of the interface

00:17:36 ◼   ► and and how laggy the screen is

00:17:39 ◼   ► and so I feel like he really emphasize

00:17:43 ◼   ► that a couple times in the any event

00:17:45 ◼   ► last week where he said last year we

00:17:47 ◼   ► tried to be the best tablet at a certain

00:17:49 ◼   ► price this year we're trying to be the

00:17:51 ◼   ► best tablet at any price

00:17:53 ◼   ► you know I never really you know they

00:17:54 ◼   ► put the work in and put in a really nice

00:17:56 ◼   ► IPS display with a really nice at least

00:18:00 ◼   ► retina dish quality resolution he said

00:18:05 ◼   ► you know they know you they said the

00:18:07 ◼   ► event that the likeness is not there but

00:18:09 ◼   ► I saw it you know seems like the reviews

00:18:11 ◼   ► are little mix from the people who had

00:18:13 ◼   ► hands-on but at least they're trying

00:18:14 ◼   ► right i mean I i played with it for

00:18:17 ◼   ► about 20 hours i had it for three days

00:18:20 ◼   ► the new one the kindle fire that sent

00:18:23 ◼   ► you one but another i wrote a review as

00:18:26 ◼   ► well I'm actually a pretty balanced view

00:18:29 ◼   ► in my in my opinion had I never used an

00:18:32 ◼   ► ipad and had an ipad not existed it

00:18:35 ◼   ► would actually be okay device to buy for

00:18:38 ◼   ► me i'm not talking about other people i

00:18:40 ◼   ► I am so I I you I use iPad as my primary

00:18:44 ◼   ► computer so imma just a little bit

00:18:47 ◼   ► biased in that sense however there's a

00:18:50 ◼   ► lot of challenges the silk browser isn't

00:18:52 ◼   ► up to snuff there is a lag it mean and

00:18:56 ◼   ► it's perceptible but like the email

00:18:59 ◼   ► client is like pretty shoddy however if

00:19:02 ◼   ► you are

00:19:03 ◼   ► amazon digital content buyer like I am

00:19:06 ◼   ► man that thing is pretty good like you

00:19:09 ◼   ► know the books are quick to you know

00:19:11 ◼   ► access amazon cloud player is pretty

00:19:14 ◼   ► awesome the amazon prime is with videos

00:19:17 ◼   ► is great like I'll all those things are

00:19:20 ◼   ► great it's an easy to hold in your hand

00:19:22 ◼   ► you know it the battery life is pretty

00:19:24 ◼   ► decent the Wi-Fi is pretty decent

00:19:26 ◼   ► however it i just feel that for all

00:19:30 ◼   ► those purposes $200 is just too much i

00:19:34 ◼   ► think they should be at giving it away

00:19:35 ◼   ► to people who have amazon prime for free

00:19:38 ◼   ► right

00:19:39 ◼   ► I wonder if I wonder how strong and

00:19:42 ◼   ► where they must have thought about that

00:19:43 ◼   ► or at least at least offered it at a

00:19:47 ◼   ► profound discount too and I know that he

00:19:49 ◼   ► said explicitly during the event and

00:19:51 ◼   ► even in

00:19:52 ◼   ► you afterwards basis that they reject

00:19:55 ◼   ► that razors and blade business model

00:19:58 ◼   ► where you lose money on a selling the

00:20:00 ◼   ► thing up front and then make it up by

00:20:01 ◼   ► selling you know the blades and serrated

00:20:04 ◼   ► in the tech industry that's the printing

00:20:06 ◼   ► model right you sell the printer at a

00:20:08 ◼   ► ridiculously low cost and then you make

00:20:10 ◼   ► all of your money by selling

00:20:11 ◼   ► ridiculously overpriced in container

00:20:14 ◼   ► I mean HP even sells paper i'm out i

00:20:18 ◼   ► wonder how much paper h peace sells but

00:20:20 ◼   ► by selling the stuff that you put in the

00:20:22 ◼   ► printer and he says that they reject

00:20:25 ◼   ► that so that they price things to the I

00:20:27 ◼   ► I get the feeling like what he's saying

00:20:29 ◼   ► is that in terms of like when you buy a

00:20:32 ◼   ► kindle fire from amazon they make about

00:20:35 ◼   ► as much money on it as they do when they

00:20:37 ◼   ► sell you anything on amazon a little bit

00:20:39 ◼   ► little bit of profit right well I

00:20:42 ◼   ► thought you know it would make sense

00:20:44 ◼   ► that if you buy a lot of books like I do

00:20:47 ◼   ► by a lot of books from them and it would

00:20:49 ◼   ► make sense for them to make me more

00:20:52 ◼   ► addicted to buying books on kindle fire

00:20:55 ◼   ► by creating an even more addictive

00:20:58 ◼   ► buying experience and I think if they

00:21:00 ◼   ► kill their business model around that

00:21:03 ◼   ► this thing could actually be pretty ok

00:21:06 ◼   ► for them in my opinion I do like what

00:21:08 ◼   ► they've done so far though I you know I

00:21:10 ◼   ► wouldn't dismiss it

00:21:11 ◼   ► I have a lot of respect for that company

00:21:13 ◼   ► they haven't copied Apple they haven't

00:21:17 ◼   ► just followed the android heard they've

00:21:20 ◼   ► done their own think and I think that is

00:21:22 ◼   ► that has to be larger you have to

00:21:24 ◼   ► applaud people who are trying to do

00:21:27 ◼   ► something different and on top of that

00:21:29 ◼   ► they're actually putting a product out

00:21:32 ◼   ► in the market which can actually buy and

00:21:33 ◼   ► not not like talk about it that's it

00:21:37 ◼   ► it's so funny that we have to praise

00:21:38 ◼   ► them for the hell yea me I it so it's so

00:21:42 ◼   ► frustrating as that for the longest time

00:21:44 ◼   ► I've always wondered like why do you

00:21:47 ◼   ► call your event a launch event when the

00:21:49 ◼   ► product is not in the market like just

00:21:51 ◼   ► say we are announcing this product

00:21:53 ◼   ► that's it end of story is just it's like

00:21:56 ◼   ► it's my pet peeve units been and it's

00:21:59 ◼   ► not since today like almost in 15 years

00:22:01 ◼   ► I've always wondered like okay maybe my

00:22:05 ◼   ► understanding of English language is

00:22:07 ◼   ► very literal but that doesn't make any

00:22:09 ◼   ► sense to me right and it almost comes

00:22:11 ◼   ► back to the literal meaning of the verb

00:22:14 ◼   ► launch right where if if there's like a

00:22:16 ◼   ► ship and you're going to have that

00:22:17 ◼   ► ceremony where you break the champagne

00:22:19 ◼   ► bottle against it and like people want

00:22:21 ◼   ► to see the boat going down water nothing

00:22:23 ◼   ► you know if it's shrinking it's okay or

00:22:25 ◼   ► like a launch event for like NASA you

00:22:27 ◼   ► know it's like people want the rocket

00:22:29 ◼   ► ship to go up in the air that you don't

00:22:30 ◼   ► want to see just well you know be ready

00:22:32 ◼   ► in a couple of yeah i will let you know

00:22:34 ◼   ► thanks for coming now yeah alright now

00:22:37 ◼   ► alright let me away you know one more

00:22:40 ◼   ► thing on amazon is is the other thing

00:22:42 ◼   ► that struck me and as the week is gone

00:22:44 ◼   ► on it really seems and today's apple

00:22:46 ◼   ► event sort of clarified it even further

00:22:48 ◼   ► with the second half of the event today

00:22:50 ◼   ► is just how us-centric amazon's

00:22:54 ◼   ► approaches at least for now

00:22:57 ◼   ► like they really only sell the candles

00:23:00 ◼   ► in the u.s. especially the kindle fire

00:23:03 ◼   ► and the reason why and at this baffled

00:23:06 ◼   ► me last year I was definitely lost I

00:23:07 ◼   ► just thought maybe they just didn't have

00:23:09 ◼   ► their act together but now I see that

00:23:11 ◼   ► it's it's it's not because the they

00:23:14 ◼   ► don't want to sell the kindle or kindle

00:23:17 ◼   ► fire to anybody they only want to sell

00:23:18 ◼   ► the kindle fire to someone who is likely

00:23:21 ◼   ► to buy a lot of music and books and TV

00:23:24 ◼   ► shows and so if you live in a country

00:23:26 ◼   ► where they don't have movies and TV

00:23:28 ◼   ► shows they don't want to stay won't even

00:23:29 ◼   ► say the device because they're not going

00:23:31 ◼   ► to make money i do think this set of

00:23:33 ◼   ► Kindo readers across the world yeah the

00:23:36 ◼   ► reader i guess they do and I guess

00:23:37 ◼   ► that's because the the right to books

00:23:40 ◼   ► are so much less entered tangled with

00:23:43 ◼   ► stupid bullshit and laws as movies and

00:23:46 ◼   ► music music and movies are our way more

00:23:49 ◼   ► region control i mean just think about

00:23:52 ◼   ► the way DVD's work with the stupid the

00:23:55 ◼   ► the region coding so you can even play

00:23:58 ◼   ► the same DVD in one country is another

00:24:00 ◼   ► the one thing you know i will upload

00:24:02 ◼   ► amazon for that they were not a gadget

00:24:05 ◼   ► company 34 years ago maybe five years

00:24:09 ◼   ► ago now there are full-on gadget company

00:24:11 ◼   ► and kind of pretty telling how much they

00:24:15 ◼   ► have some other cool stuff you know what

00:24:17 ◼   ► they're working on down and who

00:24:18 ◼   ► patina yeah and they also a couple of

00:24:23 ◼   ► years ago we're not really a digital

00:24:25 ◼   ► content company either i mean they

00:24:27 ◼   ► really started as I mean I I'm soul i

00:24:29 ◼   ► still think of them as starting as a

00:24:31 ◼   ► bookstore that all they sold was books

00:24:33 ◼   ► but just brought a little bit they

00:24:36 ◼   ► started as an online retailer warehouses

00:24:39 ◼   ► full of physical goods and a website

00:24:42 ◼   ► where you could find them by them easily

00:24:45 ◼   ► and review them and then you know two

00:24:49 ◼   ► days later is knock on your door and

00:24:51 ◼   ► there's the thing but i'm i'm curious

00:24:57 ◼   ► how hard they're working on expanding

00:25:00 ◼   ► the movies and TV shows and stuff like

00:25:02 ◼   ► that to more countries like Apple has I

00:25:05 ◼   ► i would think that they must but maybe

00:25:07 ◼   ► that's just a much harder problem that

00:25:09 ◼   ► i'm thinking i think it's a pretty

00:25:11 ◼   ► complex problem and they are there are

00:25:14 ◼   ► they are in UK now so and they are in

00:25:16 ◼   ► Europe they're making headway there

00:25:18 ◼   ► they're competing with netflix in the

00:25:20 ◼   ► inn in Europe but it's not that easy i

00:25:23 ◼   ► mean we like to think it's very easy but

00:25:25 ◼   ► the right so now it's a mess and you

00:25:27 ◼   ► know i would i would give them full

00:25:29 ◼   ► marks for trying and you know in a year

00:25:31 ◼   ► the this is the great thing about Amazon

00:25:35 ◼   ► the Amazon of today is going to be very

00:25:37 ◼   ► different you know from the Amazon off a

00:25:40 ◼   ► year ago and next year it will be an

00:25:41 ◼   ► entirely different thing I think that's

00:25:44 ◼   ► one of the things which i like about

00:25:45 ◼   ► that companies to lick the ability to

00:25:47 ◼   ► constantly change and totally see that

00:25:50 ◼   ► when i take a break right here and I'm

00:25:52 ◼   ► gonna die I'm going to tell you about

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00:27:18 ◼   ► are you reading that our trip now I'm

00:27:21 ◼   ► not right now i can get in ok I'm just

00:27:23 ◼   ► joking

00:27:24 ◼   ► no agent maybe they should call amazon

00:27:26 ◼   ► that may be but i'm i'm buying buying

00:27:28 ◼   ► clothes from there I am I haven't had

00:27:31 ◼   ► died i'm not wearing the shirt though

00:27:32 ◼   ► they may close for like slightly larger

00:27:35 ◼   ► gentlemen I i don't know i bet that they

00:27:39 ◼   ► have a wide range of side outside you

00:27:41 ◼   ► know I'm just worried about my size

00:27:43 ◼   ► oh I'm you look great well my shirt's I

00:27:47 ◼   ► don't fit into those slim card church

00:27:48 ◼   ► like you do huh

00:27:51 ◼   ► now better have something yeah but you'd

00:27:54 ◼   ► like it you're very stylish man i'll

00:27:56 ◼   ► definitely check them up

00:27:57 ◼   ► yeah you're a watch guy to I am I my

00:28:00 ◼   ► love watches

00:28:00 ◼   ► yeah you always have an interesting

00:28:02 ◼   ► watch yeah i like i like you a little

00:28:05 ◼   ► life you need to have a little analog

00:28:08 ◼   ► you know we had to digital in our lives

00:28:10 ◼   ► yeah I where I were an analog watch as

00:28:12 ◼   ► well I like our traditional stuff I like

00:28:14 ◼   ► people to make things with hands and you

00:28:17 ◼   ► know the craftsmanship is it something

00:28:19 ◼   ► we need to celebrate in our society we

00:28:21 ◼   ► just start like so mechanized and so

00:28:24 ◼   ► mass-produced that we don't appreciate

00:28:26 ◼   ► the little things people do their hand I

00:28:30 ◼   ► i totally agree with that I feel like

00:28:34 ◼   ► it's like everything like i always feel

00:28:36 ◼   ► like it's at the extremes that

00:28:38 ◼   ► everything is most interesting at the

00:28:40 ◼   ► biggest or the smallest you know the

00:28:43 ◼   ► newest stuff the oldest stuff that's

00:28:45 ◼   ► where stuff

00:28:45 ◼   ► is most interesting and I feel like

00:28:47 ◼   ► that's a good point I I kind of feel

00:28:49 ◼   ► like the stuff like the iphone where

00:28:50 ◼   ► there's like 20 million of them on a

00:28:52 ◼   ► ship airplane coming out of China that's

00:28:55 ◼   ► interesting but like a watch that was

00:28:57 ◼   ► put together by hand

00:28:59 ◼   ► you know by a guy just putting all these

00:29:02 ◼   ► putting this whole thing together piece

00:29:04 ◼   ► by piece that's fascinating to III go

00:29:07 ◼   ► look for all vintage watches I like I

00:29:10 ◼   ► spend a lot of time looking for that

00:29:12 ◼   ► that's one like my one like I gave up

00:29:14 ◼   ► smoking drinking so i gotta do something

00:29:18 ◼   ► and I have some kind of everybody needs

00:29:20 ◼   ► advice like yeah so

00:29:21 ◼   ► antique watches what I look for ya so

00:29:25 ◼   ► let's let's get into today's apple event

00:29:27 ◼   ► and while we're talking about watches

00:29:29 ◼   ► let's do it in in sort of the opposite

00:29:31 ◼   ► order Apple did where I the one day I

00:29:34 ◼   ► came away thinking and I don't I can't

00:29:36 ◼   ► ever recall an apple event that was

00:29:37 ◼   ► point like this where it really was to

00:29:40 ◼   ► events it was two very distinct events

00:29:43 ◼   ► separated way like a half time where the

00:29:45 ◼   ► first event was iphone 5 with Phil

00:29:48 ◼   ► Schiller and Scott Forstall and then

00:29:51 ◼   ► that was it and actually almost felt

00:29:53 ◼   ► like it was over missouri mo I thought

00:29:55 ◼   ► maybe it was over I really did when Tim

00:29:56 ◼   ► Cook came back out and then he says now

00:30:01 ◼   ► we're going to talk about ipods and

00:30:02 ◼   ► music and jaws comes out and Eddy Cue

00:30:06 ◼   ► come out and it was like a second event

00:30:08 ◼   ► so let's do that one first let's do the

00:30:09 ◼   ► ipod and itunes in the music stuff first

00:30:12 ◼   ► because one of the casualties of today's

00:30:18 ◼   ► announcement the new ipods is that whole

00:30:20 ◼   ► market of using an ipod nano as a

00:30:23 ◼   ► wristwatch because they've gotten rid of

00:30:25 ◼   ► that that that sort of watch sighs nano

00:30:28 ◼   ► I don't know that that was a very big

00:30:32 ◼   ► market I think it was a big market they

00:30:34 ◼   ► wouldn't have gotten rid of it but it

00:30:36 ◼   ► it's one thing like a hawk couple people

00:30:39 ◼   ► cooks filing out of the the hands-on

00:30:41 ◼   ► area like everybody sort of had a wait a

00:30:42 ◼   ► minute isn't this this means all those

00:30:44 ◼   ► wristwatch things are dead are I would

00:30:47 ◼   ► say there's a premium on them now

00:30:49 ◼   ► mmm think in those terms that's the

00:30:51 ◼   ► thing with watches the older they get

00:30:53 ◼   ► the raider they become more expensive

00:30:55 ◼   ► they get so maybe you should run to the

00:30:58 ◼   ► idea

00:30:59 ◼   ► store and get a couple of those nanos

00:31:00 ◼   ► did you did you ever try wearing an Anna

00:31:02 ◼   ► was watching that it's too digital from

00:31:04 ◼   ► right like I'm not like i have enough

00:31:06 ◼   ► digital watches around me that I don't

00:31:09 ◼   ► need another one on my wrist

00:31:10 ◼   ► i bought the one on Kickstarter I think

00:31:13 ◼   ► it was the tick-tock na and i bought it

00:31:17 ◼   ► knowing that I wasn't gonna like it

00:31:19 ◼   ► i bought it because i wanted i thought

00:31:20 ◼   ► it was a great idea and i just love the

00:31:22 ◼   ► idea of a couple of guys making her own

00:31:24 ◼   ► hardware and you know I just like I just

00:31:27 ◼   ► love the night sometimes I back

00:31:29 ◼   ► Kickstarter projects that i don't really

00:31:30 ◼   ► want myself but I just want them to

00:31:32 ◼   ► succeed that's why did and I I tried it

00:31:35 ◼   ► and it's you know it failed for the

00:31:37 ◼   ► exact reasons that I thought it would is

00:31:39 ◼   ► I can't stand having a watch where the

00:31:42 ◼   ► time isn't always displayed you have to

00:31:43 ◼   ► hit a button to wake it up it's like

00:31:45 ◼   ► that defeats the whole point if I was

00:31:47 ◼   ► willing to do that i would just take my

00:31:48 ◼   ► phone out of my pocket and hit a button

00:31:50 ◼   ► which is what everybody who doesn't wear

00:31:52 ◼   ► a watch does to find out what time is

00:31:53 ◼   ► right I i do the same thing and

00:31:56 ◼   ► Kickstarter I just support a lot of

00:31:58 ◼   ► projects in a most like sometimes I look

00:32:02 ◼   ► for electronic music project gadgets

00:32:04 ◼   ► whatever it's just I kind of feel it's

00:32:06 ◼   ► the same thing i have about our

00:32:08 ◼   ► traditional stuff that is very few

00:32:10 ◼   ► people who are very creative in this

00:32:12 ◼   ► world we have to support them and you

00:32:15 ◼   ► know I had that watch them do the trick

00:32:17 ◼   ► for me i dunno people bought them like

00:32:20 ◼   ► in by the Lord's and and i love the tik

00:32:23 ◼   ► tok guys they're pretty creative punch

00:32:25 ◼   ► card Wilson is the name I think he's

00:32:28 ◼   ► just such a great designer like that

00:32:31 ◼   ► product he did was just awesome

00:32:33 ◼   ► yeah I don't know I think maybe maybe it

00:32:37 ◼   ► can come back after if you you know few

00:32:39 ◼   ► years they can bring it back that the

00:32:42 ◼   ► ipod nano or something

00:32:43 ◼   ► I know there's a lot of talk about the

00:32:46 ◼   ► variable in a wrist computing and like I

00:32:49 ◼   ► just wonder if like we might see you

00:32:52 ◼   ► come back and I partner i wonder i don't

00:32:55 ◼   ► know i see i think that was the other

00:32:56 ◼   ► problem the other fundamental problem

00:32:58 ◼   ► with that whole idea of wearing a nano

00:32:59 ◼   ► as a wristwatch was that the nano

00:33:01 ◼   ► because it wasn't designed for that

00:33:03 ◼   ► didn't have any kind of wireless

00:33:07 ◼   ► connectivity you know like I feel like

00:33:10 ◼   ► the whole idea

00:33:12 ◼   ► it falls short if it doesn't have any

00:33:16 ◼   ► actual a digital information on all the

00:33:18 ◼   ► head was time really and you know then

00:33:20 ◼   ► songs that you had already loaded on it

00:33:22 ◼   ► whereas announced its slipping my mind

00:33:24 ◼   ► right now but I've already back then

00:33:26 ◼   ► there's a kickstarter project for this

00:33:27 ◼   ► watch

00:33:28 ◼   ► let's have 0 what is called pebble

00:33:30 ◼   ► pebble that's it right the pebble watch

00:33:32 ◼   ► which uses like this it's not quite the

00:33:35 ◼   ► ink but it's like II think so its low

00:33:37 ◼   ► power and it can stay on all the time

00:33:39 ◼   ► but it uses bluetooth so that it can

00:33:43 ◼   ► communicate to smartphone and stuff like

00:33:45 ◼   ► that again I don't know that i'm going

00:33:47 ◼   ► to really love that pebble watch I think

00:33:49 ◼   ► it's too big i kind of don't really even

00:33:51 ◼   ► like digital watches i kinda like an

00:33:53 ◼   ► analog watch but i did i've supported

00:33:56 ◼   ► them because I do want to see them drive

00:33:58 ◼   ► and I love the idea of a small start-up

00:34:00 ◼   ► taking a shot at a big problem like that

00:34:01 ◼   ► but I feel like they're on the right

00:34:03 ◼   ► track in a way that the Nano is a watch

00:34:06 ◼   ► never could be because it actually has

00:34:07 ◼   ► the bluetooth and is communicating you

00:34:10 ◼   ► know you're getting data i think these

00:34:12 ◼   ► states if you're making devices and they

00:34:14 ◼   ► don't have networking like they don't

00:34:16 ◼   ► have connectivity built into them

00:34:17 ◼   ► they're pretty pointless

00:34:20 ◼   ► I just feel pretty strongly about that I

00:34:23 ◼   ► I don't really like one of the biggest

00:34:26 ◼   ► one of the things i have is the sony

00:34:28 ◼   ► camera sony nex-5 and it doesn't have

00:34:31 ◼   ► built-in Wi-Fi and I have to use like I

00:34:35 ◼   ► Phi and all those other hacks to you

00:34:38 ◼   ► know make it work and it just is like

00:34:39 ◼   ► it's just not a seamless experience i

00:34:42 ◼   ► wish they had and which is why i always

00:34:44 ◼   ► end up using my iphone for taking

00:34:46 ◼   ► pictures just because it's just so much

00:34:48 ◼   ► more convenient you can just take

00:34:51 ◼   ► pictures and boom share them upload them

00:34:53 ◼   ► to whatever i think that's that's the

00:34:56 ◼   ► key difference is sort of agree with

00:34:59 ◼   ► what do you think of the the new ipods

00:35:01 ◼   ► today so I love the the new I ipod touch

00:35:07 ◼   ► they introduce my money my nephews and

00:35:11 ◼   ► nieces are getting that instead of

00:35:13 ◼   ► getting an iphone i was considering

00:35:16 ◼   ► sending them an iphone but i think the

00:35:19 ◼   ► ipod touches just just a good option and

00:35:22 ◼   ► i think it could have a pretty serious

00:35:26 ◼   ► his impact on the at home gaming

00:35:30 ◼   ► business the consult

00:35:33 ◼   ► I like it gets pretty ready it's very

00:35:35 ◼   ► powerful it has airplane built into it

00:35:38 ◼   ► it can have an impact like you know if

00:35:41 ◼   ► they could do if Apple could sell the

00:35:45 ◼   ► ipod TV for cheaper like four forty nine

00:35:48 ◼   ► dollars right they could actually have a

00:35:50 ◼   ► serious console competitor I literally

00:35:54 ◼   ► like that the the other the ipod nano i

00:35:58 ◼   ► don't know like I'm not I've never

00:36:01 ◼   ► really cared for that product and this

00:36:03 ◼   ► one too

00:36:04 ◼   ► I'm not all that impressed by i think

00:36:06 ◼   ► one of the things that's interesting is

00:36:08 ◼   ► so one of the things I've seen already

00:36:10 ◼   ► and you know with there wasn't really

00:36:13 ◼   ► much of a surprise with the iphone five

00:36:15 ◼   ► but now that we've seen its official

00:36:17 ◼   ► here's what it really is and there's

00:36:18 ◼   ► sort of the backlash against it the the

00:36:21 ◼   ► negative take that I've seen is its

00:36:23 ◼   ► there's nothing new here it's just the

00:36:25 ◼   ► same thing it was but better and I say

00:36:29 ◼   ► duh thats you know when you have like

00:36:31 ◼   ► the most popular product in the history

00:36:33 ◼   ► of the tech industry you know you

00:36:35 ◼   ► probably don't want to change it that

00:36:36 ◼   ► much but as much as the iphone i really

00:36:40 ◼   ► do think you could argue and I don't I i

00:36:42 ◼   ► don't mean that I mean this is a

00:36:43 ◼   ► compliment not as a complaint that it's

00:36:45 ◼   ► the exact same idea is the original

00:36:47 ◼   ► iphone from five years ago just improved

00:36:50 ◼   ► year over year over year one year at a

00:36:53 ◼   ► time faster better screen thinner

00:36:56 ◼   ► lighter you compare that to the ipod

00:37:00 ◼   ► nano where it really when they showed

00:37:02 ◼   ► the history of the device it's like they

00:37:04 ◼   ► really are all over the place you know

00:37:06 ◼   ► in form factor and dimensions and even

00:37:10 ◼   ► in terms of like just what is it meant

00:37:12 ◼   ► for like is shouldn't be able to play

00:37:15 ◼   ► video and it didn't and then it did and

00:37:17 ◼   ► then didn't and now it does again it's

00:37:20 ◼   ► like that that's a pretty big feature

00:37:21 ◼   ► that they just keep you know that

00:37:23 ◼   ► they're they're using the same name but

00:37:25 ◼   ► they're really inventing like all new

00:37:26 ◼   ► products for this thing every year to

00:37:28 ◼   ► right yeah you're right about that i was

00:37:32 ◼   ► surprised by the use of color yellow

00:37:35 ◼   ► it's like what's with the yellow man

00:37:37 ◼   ► like I mean I'd like I

00:37:38 ◼   ► don't want yellow device I'm sorry yeah

00:37:40 ◼   ► I would never buy we have to say yellow

00:37:42 ◼   ► would probably be the last one I would

00:37:44 ◼   ► buy like you have to be really special

00:37:46 ◼   ► person to buy yellow device i want to do

00:37:48 ◼   ► they call it yellow i'm not even sure

00:37:50 ◼   ► they call you or do they call it gold

00:37:51 ◼   ► whatever they might call it some

00:37:53 ◼   ► ridiculous name but it's still yellow

00:37:56 ◼   ► yeah I you know so one thing which the

00:37:59 ◼   ► observation i had of the event today

00:38:01 ◼   ► especially from the ipod spectrum is

00:38:05 ◼   ► that how much of the unification of

00:38:08 ◼   ► design and manufacturing process and

00:38:10 ◼   ► materials has happened across all apple

00:38:14 ◼   ► products they vary anodised aluminium

00:38:16 ◼   ► very simply a very the lines are very

00:38:20 ◼   ► laser card ready straight everything has

00:38:23 ◼   ► that uniformity I think that's something

00:38:26 ◼   ► very unique this time I saw which is

00:38:29 ◼   ► pretty interesting i think the only

00:38:31 ◼   ► thing which actually looks out of place

00:38:33 ◼   ► now at the ipad yeah maybe a little bit

00:38:36 ◼   ► the ipad one was actually more closer to

00:38:40 ◼   ► this design language than the new one

00:38:44 ◼   ► yeah and one thing with the with the

00:38:46 ◼   ► iphone and the ipod touch for the first

00:38:50 ◼   ► five years up until today if you looked

00:38:52 ◼   ► at them straight on when they did look a

00:38:54 ◼   ► lot like the same thing you know it's

00:38:56 ◼   ► the same exact sort of thing but when

00:38:59 ◼   ► you turn around look at the back

00:39:00 ◼   ► they looked totally different yeah

00:39:02 ◼   ► although always from the beginning where

00:39:04 ◼   ► the ipod touch always had this sort of

00:39:06 ◼   ► classic ipod shiny metal back like the

00:39:12 ◼   ► the fingerprint smudge material and the

00:39:16 ◼   ► i phone always had is buried you know

00:39:20 ◼   ► the original one was that bead blasted

00:39:22 ◼   ► the lunar morever and then there were

00:39:23 ◼   ► the two years where they had the black

00:39:24 ◼   ► plastic and and now it was glass with

00:39:30 ◼   ► the iphone 4 and 4s but now they seem to

00:39:32 ◼   ► be like you said there's a very the

00:39:35 ◼   ► colors are different but there's a very

00:39:37 ◼   ► similar material aesthetic right you

00:39:42 ◼   ► know the same exact aluminum so somebody

00:39:46 ◼   ► I spoke to like not you know it's like

00:39:48 ◼   ► not I I don't know enough to kind of

00:39:51 ◼   ► write a blog post

00:39:52 ◼   ► it's about it but apparently I'm told

00:39:54 ◼   ► that Apple currently has some of the

00:39:57 ◼   ► best materials engineers in the world

00:40:00 ◼   ► working for it i would be surprised by

00:40:03 ◼   ► that and that is why you can see this

00:40:06 ◼   ► uniformity like so they've actually just

00:40:09 ◼   ► as they spend a lot of money making

00:40:11 ◼   ► their own chips they have spent a lot of

00:40:13 ◼   ► time making their own like material

00:40:17 ◼   ► decision and you can see it like i can

00:40:19 ◼   ► and and the the the Retina Display

00:40:21 ◼   ► MacBook Pro is actually like the

00:40:25 ◼   ► epicenter of this design language of

00:40:28 ◼   ► this product design language which is

00:40:29 ◼   ► something very unique i haven't seen it

00:40:32 ◼   ► in many other products except maybe I've

00:40:35 ◼   ► seen it like when when you look at the

00:40:37 ◼   ► high end cars they do that they are very

00:40:40 ◼   ► similar materials to use

00:40:41 ◼   ► across-the-board like companies once it

00:40:44 ◼   ► started using carbon fiber it starts to

00:40:47 ◼   ► become part of their whole manufacturing

00:40:49 ◼   ► process so that's one thing i noticed in

00:40:52 ◼   ► in this presentation today

00:40:54 ◼   ► yeah did you catch the part in the the

00:40:56 ◼   ► design video for the iphone 5 where they

00:40:59 ◼   ► talked about the diamond cutter

00:41:01 ◼   ► yeah that cuts the they called the Sham

00:41:03 ◼   ► fur here that slight edge slight

00:41:07 ◼   ► diagonal edge that takes the sharpness

00:41:09 ◼   ► of the the sides and it when you look at

00:41:16 ◼   ► that part of the phone it's it's really

00:41:18 ◼   ► kind of stunning it it's just this tiny

00:41:21 ◼   ► little edge and it is so impossibly

00:41:25 ◼   ► shiny actually looks shinier than the

00:41:26 ◼   ► glass you know it's it's amazing like

00:41:31 ◼   ► they have done such interesting work on

00:41:34 ◼   ► on manufacturing production materials i

00:41:37 ◼   ► wish i could talk to those guys

00:41:39 ◼   ► yeah they just never let you talk to the

00:41:42 ◼   ► night there just aren't like that is in

00:41:45 ◼   ► my opinion that is the real work

00:41:47 ◼   ► Apple doing Nov we get all caught up in

00:41:50 ◼   ► the features an hour faster processors

00:41:53 ◼   ► but I get totally excited about all

00:41:56 ◼   ► these like you know manufacturing

00:41:59 ◼   ► nerdiness a little bit like that i think

00:42:03 ◼   ► the ipad i'm sorry the IP

00:42:06 ◼   ► hard nano is an interesting product I I

00:42:10 ◼   ► just him not something i'm going to

00:42:13 ◼   ► think about a lot

00:42:14 ◼   ► no not mean I will say this though too

00:42:17 ◼   ► though it now that it has a slightly

00:42:18 ◼   ► bigger screen i know that the you know

00:42:20 ◼   ► the last year's model had the the iOS

00:42:23 ◼   ► style interface but now that has a

00:42:25 ◼   ► bigger screen and it has a home button

00:42:27 ◼   ► it really does feel like a tiny little

00:42:31 ◼   ► iphone and it's not running iOS as far

00:42:35 ◼   ► so far as anybody knows i think it's the

00:42:36 ◼   ► same embedded OS is the old nanos but

00:42:39 ◼   ► it's so clearly shares the same physics

00:42:43 ◼   ► algorithms as iOS like when you're in

00:42:46 ◼   ► the settings app and you get scroll down

00:42:48 ◼   ► and you get to the bottom the bounce is

00:42:50 ◼   ► like it's the iphone bounce and when you

00:42:52 ◼   ► stretch at the top of a scrolling list

00:42:54 ◼   ► it stretches the exact same way that

00:42:57 ◼   ► list i mean it it could not feel more

00:42:59 ◼   ► like iOS i mean that's that's the

00:43:02 ◼   ► experience they have to offer like

00:43:04 ◼   ► across-the-board otherwise like what's

00:43:07 ◼   ► the point of having a design philosophy

00:43:09 ◼   ► and design language when all your

00:43:11 ◼   ► products are not unified around that do

00:43:14 ◼   ► you think it would make sense in a year

00:43:15 ◼   ► or two if they could to make a device

00:43:17 ◼   ► like that the ipod nano but that did run

00:43:21 ◼   ► iOS so they could open up apps for it

00:43:23 ◼   ► yeah I think they should do that and in

00:43:27 ◼   ► fact connectivity should be part of it

00:43:29 ◼   ► like I just believe no apps

00:43:32 ◼   ► let's say this is the lie this is I've

00:43:34 ◼   ► been talking about this for a long time

00:43:36 ◼   ► in order for a device to be successful

00:43:38 ◼   ► it has to have two elements it has to

00:43:41 ◼   ► have connectivity and it has to have

00:43:44 ◼   ► usability usability comes from services

00:43:47 ◼   ► in case of Apple those services are apps

00:43:50 ◼   ► and connectivity is what makes those

00:43:54 ◼   ► services alive and more services you

00:43:57 ◼   ► have more you use your device

00:44:00 ◼   ► the more you use it the more you wanted

00:44:02 ◼   ► more likely to break it or by an upgrade

00:44:04 ◼   ► so that's key think that's the the

00:44:07 ◼   ► philosophy they need to have i'm pretty

00:44:09 ◼   ► sure that's the philosophy they have we

00:44:11 ◼   ► just don't know i don't think that you

00:44:13 ◼   ► would ever want to type on a device like

00:44:15 ◼   ► that like I think it would have to be

00:44:17 ◼   ► like not

00:44:19 ◼   ► the iphones version of iOS running

00:44:21 ◼   ► smaller it would have to be like a new

00:44:23 ◼   ► branch you know in a way that there are

00:44:25 ◼   ► ipad apps and iphone apps they would

00:44:28 ◼   ► have to be like nano apps grano for lack

00:44:30 ◼   ► of a better what I don't think you don't

00:44:32 ◼   ► need many apps you just had ipad sorry

00:44:35 ◼   ► I've ipod nano with the networking with

00:44:37 ◼   ► the Wi-Fi connection right with city

00:44:40 ◼   ► right City play this song I mean yeah

00:44:42 ◼   ► voice voice as your input instead of a

00:44:44 ◼   ► keyboard I think games could be

00:44:46 ◼   ► interesting on it but like information

00:44:49 ◼   ► status information stuff like that

00:44:51 ◼   ► I i do that i think the form factor is

00:44:53 ◼   ► interesting but as it stands its you

00:44:55 ◼   ► noticed I i do think this is one big i

00:44:59 ◼   ► would say Apple as a little lagging as a

00:45:01 ◼   ► company is that they don't think of

00:45:04 ◼   ► services as engagement right like sound

00:45:09 ◼   ► like you know how the facebook people

00:45:10 ◼   ► send you these stupid notifications all

00:45:13 ◼   ► the time so you keep using facebook even

00:45:16 ◼   ► though you know you hate it they have

00:45:18 ◼   ► worked really hard and making us

00:45:20 ◼   ► dopamine addicts and Apple needs to kind

00:45:22 ◼   ► of work on something similar to keep

00:45:25 ◼   ► people using those devices all the time

00:45:27 ◼   ► I just like that's my at least that's

00:45:30 ◼   ► how I think about it and the I the new

00:45:34 ◼   ► ipod touch it is so remarkably thin

00:45:37 ◼   ► light

00:45:37 ◼   ► I mean did you did you did I did play

00:45:40 ◼   ► with it for like two minutes like that

00:45:41 ◼   ► too many people I I never heard it was a

00:45:44 ◼   ► lot less crowded around the ipod touch

00:45:45 ◼   ► than the iphone so i spent more time

00:45:47 ◼   ► with the ipod touch

00:45:49 ◼   ► it's it's so impossibly thin

00:45:53 ◼   ► yeah it really is and people were saying

00:45:55 ◼   ► over and over again that they kind of

00:45:56 ◼   ► couldn't believe that it was this is the

00:45:58 ◼   ► action this is what really it's like

00:45:59 ◼   ► it's almost like hard to believe

00:46:01 ◼   ► hey it'sit's you can touch it you don't

00:46:03 ◼   ► have to hide it behind a glass and and

00:46:08 ◼   ► I'm a little so I'm a little surprised

00:46:10 ◼   ► and I know that it leaked out before the

00:46:11 ◼   ► event and that there were some whispers

00:46:13 ◼   ► over the last week like 9to5 mac had it

00:46:15 ◼   ► and they they always get it from these

00:46:17 ◼   ► sk use that go into the apple retail

00:46:19 ◼   ► system and that when these sk use for

00:46:23 ◼   ► new ipods show up it's a really it's

00:46:25 ◼   ► almost like a sure sign that the new

00:46:26 ◼   ► ipods are coming very soon but the

00:46:29 ◼   ► reason I found it hard to believe and I

00:46:31 ◼   ► was a little skeptical all the way up

00:46:32 ◼   ► until they actually

00:46:33 ◼   ► announced it was that i still i found it

00:46:35 ◼   ► unusual to announce the ipod touch with

00:46:38 ◼   ► the new foreign screen and and radical

00:46:41 ◼   ► new you know major new features at the

00:46:43 ◼   ► same time as the iphone that it's based

00:46:45 ◼   ► on I I didn't even think they were gonna

00:46:50 ◼   ► be I apart touch update now I well I'd i

00:46:54 ◼   ► wasn't sure i don't know but it and one

00:46:56 ◼   ► reason why and it's not that it makes

00:46:58 ◼   ► the I the new iphone 5 look bad but it's

00:47:03 ◼   ► like the the ipod touch was always

00:47:05 ◼   ► thinner than the iphone because it you

00:47:06 ◼   ► know there's all sorts of antennas they

00:47:08 ◼   ► don't need to include and I guess it

00:47:09 ◼   ► probably needs the smaller battery

00:47:11 ◼   ► because it doesn't have to power those

00:47:12 ◼   ► antennas so I've always thought boy

00:47:16 ◼   ► wouldn't be want to be able not even

00:47:18 ◼   ► wouldn't but won't because I know Apple

00:47:20 ◼   ► moves towards thinner and lighter want

00:47:23 ◼   ► to be great when the iphone is that then

00:47:25 ◼   ► in light and that's what the new iphone

00:47:27 ◼   ► 5 is it is thin light as the old ipod

00:47:29 ◼   ► touches and immediately they've already

00:47:32 ◼   ► up the bar with these new ipod touches

00:47:35 ◼   ► which our way thinner and in just call

00:47:39 ◼   ► it I almost hesitate to say to light but

00:47:42 ◼   ► but if there is such a thing as

00:47:43 ◼   ► something that's too light it's it's

00:47:44 ◼   ► these things they almost feel like they

00:47:46 ◼   ► wouldn't fall at the full rate of

00:47:48 ◼   ► gravity so I phone 5.5 really be pretty

00:47:51 ◼   ► 10 like it would be ten like this like

00:47:55 ◼   ► the word the current iphone 5 right but

00:47:57 ◼   ► it will have a lot of things which would

00:47:59 ◼   ► be different and the number one thing

00:48:01 ◼   ► which will be different will be the

00:48:03 ◼   ► battery i can tell you they are going to

00:48:05 ◼   ► spend next 12 months focusing on battery

00:48:09 ◼   ► power they they are I know their apple

00:48:13 ◼   ► people have been talking to a lot of the

00:48:14 ◼   ► battery companies and technologies and

00:48:17 ◼   ► they've been doing a lot of research and

00:48:19 ◼   ► they're not alone a lot of companies are

00:48:21 ◼   ► but that would be there many of focus

00:48:25 ◼   ► and the lessons they learn from the ipod

00:48:27 ◼   ► touch usage are going to help them make

00:48:30 ◼   ► the ipod iphone battery in a act more

00:48:35 ◼   ► smartly because it's a lot it's like

00:48:37 ◼   ► software and battery design and they

00:48:39 ◼   ► will need to figure that one are you

00:48:41 ◼   ► know and the reason i bring that up is

00:48:43 ◼   ► that two years ago apples biggest week

00:48:47 ◼   ► miss was its radios like wireless radios

00:48:51 ◼   ► night and then in two years and what

00:48:53 ◼   ► they launched today people have

00:48:55 ◼   ► completely glossed over like how

00:48:57 ◼   ► difficult it is to support so many

00:49:01 ◼   ► different standards in such a 10 device

00:49:04 ◼   ► using a very smart networking video

00:49:08 ◼   ► networking technology that that is

00:49:10 ◼   ► happening last two years and I think

00:49:12 ◼   ► their work systematically on it I think

00:49:14 ◼   ► that's what I find impressive it is not

00:49:18 ◼   ► something people glom onto but it's a

00:49:21 ◼   ► very hard challenge and battery is the

00:49:23 ◼   ► next hard challenge so yes in two years

00:49:27 ◼   ► you will have an iphone which will be

00:49:29 ◼   ► like as tender than I part touch and it

00:49:32 ◼   ► will have the same battery power

00:49:34 ◼   ► probably more than what we have today I

00:49:37 ◼   ► i lied i do believe that their next big

00:49:40 ◼   ► breakthrough is going to be on batteries

00:49:42 ◼   ► I wouldn't be surprised it's got to be

00:49:43 ◼   ► because it has to be

00:49:45 ◼   ► I know it is it's the biggest thing

00:49:46 ◼   ► inside the phone okay and so if they you

00:49:49 ◼   ► know it's going to be the sticking point

00:49:51 ◼   ► toward getting them smaller and lighter

00:49:54 ◼   ► I mean that is one thing that when you

00:49:55 ◼   ► put it in hand and you know it it's

00:50:00 ◼   ► obviously you pulled in your hand it

00:50:03 ◼   ► does feel taller than your I've then the

00:50:05 ◼   ► old iphones and it definitely feels like

00:50:07 ◼   ► the top of the screen is farther away

00:50:08 ◼   ► but side to side because it is the same

00:50:12 ◼   ► size as the iphone it still feels like

00:50:14 ◼   ► the iphone form for us and to me it's a

00:50:16 ◼   ► much more comfortable size just holding

00:50:18 ◼   ► it just holding in one hand then the

00:50:21 ◼   ► bigger android phones and like the the

00:50:23 ◼   ► big windows phones like I really find

00:50:26 ◼   ► those uncomfortable not uncomfortable

00:50:29 ◼   ► but just not as comfortable to use it

00:50:32 ◼   ► just seems like they beg to be used

00:50:33 ◼   ► those bigger phones the way that android

00:50:36 ◼   ► phones have gone to four-and-a-half

00:50:37 ◼   ► inches or 5 inches even in some cases

00:50:38 ◼   ► they beg to be used with two hands all

00:50:41 ◼   ► the time not one hand so I i don't use

00:50:44 ◼   ► too many android phones not because

00:50:46 ◼   ► they're bad phone that just is the

00:50:49 ◼   ► keyboards just turn i'm not very

00:50:52 ◼   ► inviting

00:50:53 ◼   ► that's like--that's my big things like

00:50:55 ◼   ► yeah I have all those phone i like you

00:50:57 ◼   ► know I like some of the work goo

00:50:59 ◼   ► we'll just done with this nexus devices

00:51:01 ◼   ► and they're pretty you know the

00:51:03 ◼   ► development devices there faster

00:51:05 ◼   ► powerful the the the OS is not not iOS

00:51:11 ◼   ► but it's pretty good and a lot of people

00:51:14 ◼   ► are writing applications for it but I

00:51:17 ◼   ► just find little things are not there

00:51:20 ◼   ► like the email client is not very good

00:51:22 ◼   ► even though it's google built in our are

00:51:25 ◼   ► the tactic the keyboards are not all

00:51:28 ◼   ► that great but beyond that I think the

00:51:33 ◼   ► key thing on this new the new size

00:51:37 ◼   ► iphone 5 is actually going to be our

00:51:41 ◼   ► ability to deal with excess information

00:51:45 ◼   ► on the screen and I i think people

00:51:47 ◼   ► always forget get more information you

00:51:51 ◼   ► cram on the screen it kind of you know

00:51:53 ◼   ► is a shock to the system which is why i

00:51:56 ◼   ► think the bigger android take a little

00:51:59 ◼   ► time getting used to it because they're

00:52:02 ◼   ► just more stuff crammed onto the screen

00:52:04 ◼   ► and I think the is I i'm looking forward

00:52:08 ◼   ► to using my iphone 5 whenever it comes

00:52:12 ◼   ► to market from me i'm still unconvinced

00:52:15 ◼   ► whether it's AII still why wonder

00:52:19 ◼   ► whether it's not just a look

00:52:22 ◼   ► marketing-wise we kind of need to be at

00:52:24 ◼   ► four inches because this is we know

00:52:27 ◼   ► people don't buy on specs but if

00:52:30 ◼   ► everybody else is making 4-inch phones

00:52:32 ◼   ► we kind of need a 4-inch phone and that

00:52:34 ◼   ► it's not really going to make that much

00:52:36 ◼   ► of a difference people are not going to

00:52:38 ◼   ► when they upgrade or not going to say

00:52:40 ◼   ► wow I really appreciate the exercise

00:52:42 ◼   ► here so if I was not writing about apple

00:52:46 ◼   ► and iphone and devices i probably would

00:52:50 ◼   ► not rush out and buy it just because

00:52:52 ◼   ► it's called a 4-inch display right it's

00:52:55 ◼   ► just not like a decision making right

00:52:56 ◼   ► thing for me I like yeah okay whatever

00:52:59 ◼   ► well anyway I guess that brings us to

00:53:01 ◼   ► the iphone 4 absence we've been talking

00:53:03 ◼   ► about it and that was the it's clearly

00:53:05 ◼   ► the big announcement to that so before

00:53:08 ◼   ► we go to the iphone though i would say

00:53:12 ◼   ► thank God for upgrading the itunes uh oh

00:53:15 ◼   ► my god that thing I've become such a pig

00:53:17 ◼   ► I really did and you know what it kind

00:53:19 ◼   ► of reminds me of a little and I i I'd

00:53:22 ◼   ► heard I had not seen nobody has shown me

00:53:24 ◼   ► I no no little birdies had filled me in

00:53:26 ◼   ► that's to what the new itunes look like

00:53:28 ◼   ► but i was told I've been told a couple

00:53:30 ◼   ► people that yeah this is like a serious

00:53:32 ◼   ► this isn't like a wink-wink nudge-nudge

00:53:35 ◼   ► it's an update it's a real rethinking of

00:53:38 ◼   ► what the itunes app for mac and windows

00:53:40 ◼   ► should should look like and I I you know

00:53:44 ◼   ► I haven't used it yet but I really from

00:53:47 ◼   ► what I saw a boy really does seem

00:53:48 ◼   ► appealing

00:53:50 ◼   ► it's very start and i have to say from a

00:53:52 ◼   ► UI perspective it doesn't really seem

00:53:54 ◼   ► like anything I've seen before

00:53:55 ◼   ► it seems like a new type of that like

00:53:59 ◼   ► Apple has all these apps that have you

00:54:01 ◼   ► know and a third party apps to but the

00:54:03 ◼   ► the same layout as itunes old itunes

00:54:06 ◼   ► sidebar on the left in a column that's

00:54:10 ◼   ► narrow and then you click something in

00:54:12 ◼   ► that sidebar on the left and it fills in

00:54:15 ◼   ► the right with what that is and that

00:54:19 ◼   ► same yet that's how the mail at some

00:54:21 ◼   ► mail works that's how all sorts of other

00:54:23 ◼   ► apps work and it really seems like

00:54:26 ◼   ► that's the also the best measure of how

00:54:28 ◼   ► complicated itunes got is because that

00:54:32 ◼   ► source list got longer and longer and

00:54:36 ◼   ► longer before you even got to the stuff

00:54:38 ◼   ► that you make like playlists and stuff

00:54:40 ◼   ► like that but just in terms of how many

00:54:42 ◼   ► items are in there in a default

00:54:44 ◼   ► installation of itunes it was this that

00:54:45 ◼   ► the other thing it's all gone now it's

00:54:48 ◼   ► just one big window so it looked a

00:54:51 ◼   ► little bit like Rdio to me like I

00:54:53 ◼   ► couldn't put in put my finger on it but

00:54:56 ◼   ► so I treated out ask people just looks a

00:54:59 ◼   ► little familiar and like a lot of people

00:55:01 ◼   ► tweeted out saying it looks like our do

00:55:04 ◼   ► and i went and checked and it does and I

00:55:07 ◼   ► just feel like our God let me try this

00:55:10 ◼   ► because i hate my current itunes like

00:55:14 ◼   ► just completely utterly useless it just

00:55:17 ◼   ► slowly it's slow and I can't act like

00:55:20 ◼   ► and you know like I just think the idea

00:55:22 ◼   ► of playlist as we know it needs to be

00:55:25 ◼   ► the record completely well I but I'd you

00:55:29 ◼   ► know hold your thought on that because

00:55:30 ◼   ► at one thing I say I'd unless i missed

00:55:32 ◼   ► it the hands-on area did not have

00:55:34 ◼   ► anywhere you could play with the new I

00:55:35 ◼   ► tuna now so that's and that does make me

00:55:38 ◼   ► wonder about the timing of the

00:55:40 ◼   ► announcement today is that why it seems

00:55:42 ◼   ► unusual that she was a little weird that

00:55:44 ◼   ► they announced the new itunes but it's

00:55:46 ◼   ► still october yeah or late October even

00:55:49 ◼   ► or did they say october i think sometime

00:55:51 ◼   ► in October well it's you know it's well

00:55:52 ◼   ► over a month away

00:55:53 ◼   ► yeah and they didn't have it in the

00:55:57 ◼   ► hands-on area i saw that there's a new

00:56:00 ◼   ► sieved which was kmart oh so maybe they

00:56:03 ◼   ► do that i didn't i have i've been

00:56:05 ◼   ► offline all day i don't i don't know

00:56:07 ◼   ► I've contracted like I would probably go

00:56:08 ◼   ► home and try but it really does seem

00:56:10 ◼   ► like they've in addition to just simply

00:56:13 ◼   ► reducing visual clutter in the interface

00:56:16 ◼   ► they've also really seem to have done so

00:56:18 ◼   ► with a specific goal in mind which is to

00:56:21 ◼   ► get you back to just using the app to

00:56:23 ◼   ► play music and maybe secondarily watch

00:56:26 ◼   ► movies right and not have it be this app

00:56:31 ◼   ► that was a device manager for gadgets

00:56:35 ◼   ► you know these gadgets that you tether

00:56:37 ◼   ► to your computer and you do all this

00:56:39 ◼   ► stuff to do that it sort of got away

00:56:41 ◼   ► from that and its back to use this app

00:56:44 ◼   ► to play music so one observation i

00:56:48 ◼   ► thought it would be really cool if Apple

00:56:51 ◼   ► did visual playlist making capability

00:56:55 ◼   ► drag-and-drop because now we have such

00:56:57 ◼   ► good touch on our own our pond laptops

00:57:01 ◼   ► that you can actually swipe in touch and

00:57:03 ◼   ► create like really create playlists vs

00:57:06 ◼   ► creating like those manual add to the

00:57:09 ◼   ► playlist kind of nonsense so i am really

00:57:12 ◼   ► looking forward to playing hard with

00:57:13 ◼   ► that whenever it comes out that's that's

00:57:17 ◼   ► my that's my who I have that was on my

00:57:21 ◼   ► wish list and I got it

00:57:23 ◼   ► there's that I forget what they call the

00:57:25 ◼   ► new feature though but I'd it's the one

00:57:28 ◼   ► that's like add to your list now or or

00:57:30 ◼   ► something like that played now it's like

00:57:32 ◼   ► if you're in the middle of a playlist

00:57:34 ◼   ► but you're going on next up next that's

00:57:36 ◼   ► it that's it up next

00:57:37 ◼   ► that to me is I've thought of that

00:57:40 ◼   ► feature but never really thought it

00:57:43 ◼   ► through enough to like actually like

00:57:45 ◼   ► right about it or ask for it

00:57:47 ◼   ► I just know i can remember many times

00:57:49 ◼   ► being in that situation where I'm

00:57:50 ◼   ► playing music I have a playlist that i

00:57:52 ◼   ► don't want to stop playing but I'm just

00:57:55 ◼   ► digging around my itunes and I say i'd

00:57:57 ◼   ► like to hear this song right now or next

00:58:00 ◼   ► at least but I don't want to stop the

00:58:02 ◼   ► playlist and I don't want to add it to

00:58:04 ◼   ► the you know like maybe it's a smart

00:58:06 ◼   ► playlists and the smart playlists

00:58:07 ◼   ► doesn't even have this it's not what I

00:58:10 ◼   ► can't add it to the playlist

00:58:12 ◼   ► maybe that's what people also meant for

00:58:16 ◼   ► the pandora like service that happened

00:58:19 ◼   ► was going to launch which is like the

00:58:21 ◼   ► same feature a pen I would love to have

00:58:24 ◼   ► pandora features on my own library right

00:58:28 ◼   ► like when it's so hard to sum the genius

00:58:31 ◼   ► hasn't really been genius for a long

00:58:32 ◼   ► time and that's how I feel like they

00:58:35 ◼   ► needed to improve that as well so maybe

00:58:38 ◼   ► that that comes out in the ABS about the

00:58:40 ◼   ► next version of itunes I'm key i'm

00:58:43 ◼   ► curious what the I don't think they've

00:58:44 ◼   ► shown it i'm looking at the website

00:58:45 ◼   ► right now i'm curious what the the

00:58:47 ◼   ► windows version will look like Adam

00:58:50 ◼   ► camera

00:58:51 ◼   ► yeah who cares i know a lot of people

00:58:52 ◼   ► have been asking me the Reader's have

00:58:54 ◼   ► been asking me of what do I think

00:58:56 ◼   ► they're going to do about Windows RT

00:58:57 ◼   ► since Windows RT doesn't run the desktop

00:59:00 ◼   ► Windows apps and I think the answer is

00:59:02 ◼   ► that forever windows RT device you don't

00:59:04 ◼   ► get itunes you're not going to use it

00:59:06 ◼   ► the whole reason they have it for

00:59:08 ◼   ► windows is so that you can use a windows

00:59:11 ◼   ► pc to manage your ipods and your iphone

00:59:14 ◼   ► not through iCloud and I think that now

00:59:17 ◼   ► they're getting to the point with iCloud

00:59:18 ◼   ► where they don't really care you had a

00:59:20 ◼   ► if you have a PC they would love you to

00:59:21 ◼   ► buy an iphone but i don't think they

00:59:23 ◼   ► care so much about you being able to

00:59:25 ◼   ► tether it to your pc you go through

00:59:28 ◼   ► iCloud I i would like they did say

00:59:32 ◼   ► though it's coming out for for pc to

00:59:35 ◼   ► yeah I you know I think the the thing

00:59:43 ◼   ► with the pc itunes was that i always

00:59:47 ◼   ► find actually work better than the mac

00:59:49 ◼   ► one really yeah

00:59:51 ◼   ► huh I just like it just just felt more

00:59:54 ◼   ► robust and you know less I've never even

00:59:57 ◼   ► tried I tried a few times in 10 years I

00:59:59 ◼   ► don't think I've ever

00:59:59 ◼   ► don't think I've ever

01:00:00 ◼   ► right itunes on pc and it's like I have

01:00:01 ◼   ► I have one pc which i kinda try out

01:00:05 ◼   ► things on I also really thought that the

01:00:07 ◼   ► demo of the mini player was really

01:00:09 ◼   ► fascinating because it seemed to me like

01:00:11 ◼   ► I could leave my itunes in that mini

01:00:12 ◼   ► player state almost all the time and you

01:00:15 ◼   ► just type that I like that did the live

01:00:17 ◼   ► search i like the way it looks the

01:00:18 ◼   ► search results they didn't say it and it

01:00:23 ◼   ► is sort of a different visual treatment

01:00:24 ◼   ► but it kind of reminds me of the ipad

01:00:27 ◼   ► interface with the pop over for the

01:00:29 ◼   ► results you know like you just got this

01:00:30 ◼   ► little tiny thing you type in the field

01:00:32 ◼   ► and then here's the results click on it

01:00:34 ◼   ► and you're playing mm so I've missed

01:00:37 ◼   ► that part i was busy taking pictures and

01:00:40 ◼   ► uploading them so so the scuttlebutt

01:00:42 ◼   ► though and itunes kind of plays into it

01:00:46 ◼   ► the scuttlebutt is that it that Apple

01:00:49 ◼   ► didn't really decide applies a lot of

01:00:51 ◼   ► stuff to announce as it before today

01:00:53 ◼   ► they had a lot of stuff they wanted to

01:00:55 ◼   ► announce in the next month or two and

01:00:58 ◼   ► that they've been maybe thinking about

01:01:00 ◼   ► two events I mean clearly the big thing

01:01:03 ◼   ► that everybody is expecting and it has

01:01:05 ◼   ► not yet been announces this ipad mini

01:01:07 ◼   ► thing

01:01:08 ◼   ► ipad air whatever you want to call it

01:01:09 ◼   ► and that they've more or less felt like

01:01:16 ◼   ► they had a lot of options as the how to

01:01:18 ◼   ► do it should they announced the iphone

01:01:20 ◼   ► all by itself like they did last year

01:01:22 ◼   ► should they obviously the way they did

01:01:24 ◼   ► go announce the iphone with the ipods

01:01:27 ◼   ► and have a music event with the iphone

01:01:29 ◼   ► or should they have a music event next

01:01:32 ◼   ► month with the ipods and this new

01:01:35 ◼   ► miniature ipad and call that the music

01:01:38 ◼   ► event and I feel like and from what I've

01:01:41 ◼   ► heard a couple people have heard is that

01:01:42 ◼   ► the decision on that didn't get made

01:01:44 ◼   ► until relatively late

01:01:46 ◼   ► I mean did not last minute obviously

01:01:48 ◼   ► just from the polish and the precision

01:01:50 ◼   ► of the of the event they made it but you

01:01:54 ◼   ► know relatively speaking as much as you

01:01:57 ◼   ► know whatever time it takes to put on a

01:01:59 ◼   ► event of that level of Polish that's

01:02:03 ◼   ► when they made the decision and I think

01:02:06 ◼   ► it kind of fits

01:02:07 ◼   ► with the fact that itunes the app is not

01:02:10 ◼   ► ready yet so I thought maybe you know

01:02:12 ◼   ► seems a little bit and the ipods aren't

01:02:14 ◼   ► coming till next monday there you know

01:02:16 ◼   ► the the this is not this late the Apple

01:02:19 ◼   ► is changing clearly so things are going

01:02:22 ◼   ► to be a little different i'm pretty sure

01:02:23 ◼   ► you have better idea on what's going on

01:02:26 ◼   ► and how this works then I do work what

01:02:30 ◼   ► are your thoughts

01:02:31 ◼   ► well let me let me do their the second

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01:02:52 ◼   ► the stuff that does just off the top

01:02:54 ◼   ► does fullscreen live photo filters and

01:02:57 ◼   ► video filters and others when you're

01:02:58 ◼   ► using it as a camera

01:03:00 ◼   ► it shows you the filters that you've

01:03:03 ◼   ► selected live as you're shooting

01:03:05 ◼   ► including for video real-time full

01:03:08 ◼   ► resolution photo editing the filters it

01:03:11 ◼   ► has 45 photo filters built-in and

01:03:15 ◼   ► instant comparison to the original photo

01:03:17 ◼   ► so you can say is this better is this

01:03:19 ◼   ► worse is it better is it worse

01:03:21 ◼   ► easy-to-use simultaneous sharing to

01:03:24 ◼   ► multiple social networks and more

01:03:27 ◼   ► it's a great app you can use it as a

01:03:29 ◼   ► camera app like the name implies camera+

01:03:31 ◼   ► pro but it's also a great app for

01:03:33 ◼   ► editing photos you've already taken say

01:03:35 ◼   ► with the built-in camera app on your

01:03:38 ◼   ► iPhone new features so here's some of

01:03:42 ◼   ► the newest stuff they've added a camera

01:03:43 ◼   ► plus pro most recent update they've

01:03:45 ◼   ► added support for the volume button as a

01:03:47 ◼   ► shutter and including the headphone you

01:03:53 ◼   ► can also use the headphone if your if

01:03:55 ◼   ► your headphones are connected to your

01:03:56 ◼   ► iPhone you can use that as a remote

01:03:57 ◼   ► shutter for the phone for the camera

01:03:59 ◼   ► which is a great feature so next week

01:04:04 ◼   ► camera+ pro is running a photo scavenger

01:04:07 ◼   ► hunt on Twitter and are giving away a

01:04:09 ◼   ► $25 itunes gift card each day monday

01:04:13 ◼   ► through friday so all you gotta do is

01:04:16 ◼   ► you go to their twitter account which is

01:04:17 ◼   ► at camera plus 4

01:04:20 ◼   ► that's spelled out see amer APL us PR 0

01:04:25 ◼   ► camera+ pro on Twitter check it out

01:04:28 ◼   ► you'll get the details and every day

01:04:31 ◼   ► somebody's gonna win 25 bucks so check

01:04:34 ◼   ► them out the app store camera+ pro and

01:04:36 ◼   ► follow him on twitter

01:04:37 ◼   ► alright you're back so the iphone it

01:04:44 ◼   ► starts with a with Schiller I guess he

01:04:47 ◼   ► said a little bit but any more lessons

01:04:49 ◼   ► here let me show it to you any gestures

01:04:51 ◼   ► and this pedestal i guess they had it

01:04:53 ◼   ► for lack of a better word Rises out of

01:04:56 ◼   ► the floor and start spinning around I

01:05:00 ◼   ► and like I was sitting next to Dan Morin

01:05:03 ◼   ► from macworld and I just said you know

01:05:05 ◼   ► where do you buy where they buy

01:05:07 ◼   ► something like that because you can't

01:05:08 ◼   ► just go to the store and buy the

01:05:10 ◼   ► pedestal that rises out of the floor was

01:05:13 ◼   ► like something out of like a James Bond

01:05:14 ◼   ► movie you know like that's where his

01:05:17 ◼   ► watch comes out of this crazy

01:05:20 ◼   ► over-engineered pedestal that comes out

01:05:23 ◼   ► of the floor and they've got these

01:05:25 ◼   ► little micro spotlights just to show

01:05:27 ◼   ► that just hit the phone that was pretty

01:05:31 ◼   ► cool i thought so too i thought that it

01:05:33 ◼   ► comes n and I think people got it too

01:05:35 ◼   ► because there's a lot of people laughing

01:05:36 ◼   ► like it it was it was very well done

01:05:39 ◼   ► I mean they did it to the nines I mean

01:05:41 ◼   ► and the way that it rotated was super

01:05:44 ◼   ► smooth it was timed perfectly with the

01:05:49 ◼   ► movie behind it like where when the

01:05:51 ◼   ► iphone was exactly sideways to the

01:05:53 ◼   ► audience the phone on the video behind

01:05:56 ◼   ► it with sideways to the audience but it

01:06:00 ◼   ► seems crazy because it only was up there

01:06:01 ◼   ► for like a minute it was up for like a

01:06:03 ◼   ► minute it spun around twice and then it

01:06:04 ◼   ► went down so like somebody that Apple

01:06:07 ◼   ► like had the job of like engineering

01:06:08 ◼   ► this robot pedestal that for one minute

01:06:13 ◼   ► in one event right that's the luxury of

01:06:15 ◼   ► having couple hundred billion dollars

01:06:17 ◼   ► lying about

01:06:18 ◼   ► yeah I do think so and then to fast

01:06:21 ◼   ► forward all the way to the end of the

01:06:22 ◼   ► event I when the foo fighters came out

01:06:27 ◼   ► I had this thought Tim Cook's up on

01:06:29 ◼   ► stage and he's saying you know we love

01:06:31 ◼   ► to have an act by just being a music the

01:06:33 ◼   ► heart of the company in DNA the coming

01:06:34 ◼   ► we always like to end with one of our

01:06:36 ◼   ► favorite acts and we have one of those

01:06:37 ◼   ► acts today and then they put a foo

01:06:39 ◼   ► fighters album up so I knew it was the

01:06:41 ◼   ► food fighters and everybody started

01:06:42 ◼   ► getting excited but I thought well how

01:06:44 ◼   ► are they going to come out and i will

01:06:46 ◼   ► use what i thought i thought maybe it

01:06:47 ◼   ► wouldn't be the full band that wouldn't

01:06:49 ◼   ► be drums maybe just the lead singer

01:06:51 ◼   ► David Grohl would come out with a guitar

01:06:52 ◼   ► and one or two the other guys maybe with

01:06:55 ◼   ► guitars that walk out onstage you know

01:06:57 ◼   ► but it wouldn't be the full electric

01:06:59 ◼   ► setup because there was clearly know

01:07:00 ◼   ► where there where that could be and like

01:07:02 ◼   ► years ago like I forget if it was a john

01:07:05 ◼   ► mayer one of those things but it was in

01:07:06 ◼   ► a Moscow knee event though which is a

01:07:09 ◼   ► much bigger stage huge stage he came out

01:07:12 ◼   ► like from the side like on a thing that

01:07:15 ◼   ► rotated around from the back or maybe

01:07:18 ◼   ► the African it was but but there was

01:07:20 ◼   ► room for something like that and here

01:07:22 ◼   ► all of a sudden the screen goes up and

01:07:24 ◼   ► this platform comes out again so super

01:07:27 ◼   ► smooth this moving platform that the

01:07:30 ◼   ► band was on and I i asked at the the

01:07:34 ◼   ► hands-on area and at it that somebody at

01:07:37 ◼   ► apple said that

01:07:39 ◼   ► yeah that was custom to like built that

01:07:42 ◼   ► just for the thing

01:07:43 ◼   ► well it's pretty impression that was

01:07:46 ◼   ► pretty impressive i was like taking a

01:07:48 ◼   ► back four minutes like wow idea the way

01:07:52 ◼   ► you put those good is that that's those

01:07:54 ◼   ► are the sort of little touches that you

01:07:56 ◼   ► can do when you've got a hundred billion

01:07:57 ◼   ► dollars in cash

01:07:59 ◼   ► yeah so my mom I enjoyed myself was just

01:08:03 ◼   ► like 44 for a few minutes it felt right

01:08:06 ◼   ► damn these guys work really hard to make

01:08:08 ◼   ► this happen yeah and I think they do

01:08:11 ◼   ► work really hard and presentations it's

01:08:13 ◼   ► not as there's a lot of work which goes

01:08:16 ◼   ► into it

01:08:17 ◼   ► my two cents i do too and I I've been

01:08:23 ◼   ► thinking about this and i'm sticking

01:08:25 ◼   ► about it in the context of amazon last

01:08:27 ◼   ► week to that I think that there's a

01:08:29 ◼   ► really strong correlation between a

01:08:33 ◼   ► company that's able to put together a

01:08:35 ◼   ► cohesive smart easy-to-understand

01:08:39 ◼   ► presentation

01:08:40 ◼   ► for a product and the fact that the

01:08:43 ◼   ► product itself is actually thoughtful

01:08:45 ◼   ► and cohesive and well-thought-out like

01:08:48 ◼   ► there is you know and it's an inr night

01:08:50 ◼   ► sometimes I worry i think well maybe

01:08:52 ◼   ► that's just because i'm so close to

01:08:54 ◼   ► apple an apple does both those things

01:08:56 ◼   ► well does good products and does good

01:08:58 ◼   ► things but I thought amazon's thing last

01:09:01 ◼   ► week showed that it you know it's true

01:09:02 ◼   ► for other companies to wear a really

01:09:05 ◼   ► strong presentation from bezels and a

01:09:07 ◼   ► really easy to understand message of why

01:09:12 ◼   ► you would buy these candles and who

01:09:13 ◼   ► therefore right and i think if you look

01:09:16 ◼   ► around in the fashion world you can say

01:09:20 ◼   ► like there's like if you go to a Tom

01:09:21 ◼   ► Ford show and the way then stores are

01:09:24 ◼   ► the products are not that I will never

01:09:26 ◼   ► fit into one of his heart fits but but

01:09:30 ◼   ► there is a cohesive thought process like

01:09:32 ◼   ► you know it goes starts from the very

01:09:34 ◼   ► top and goes right the way to the bottom

01:09:37 ◼   ► and it is across product presentation

01:09:40 ◼   ► experience like people don't quite give

01:09:44 ◼   ► the importance to the experience part of

01:09:47 ◼   ► apple or any company like Apple you know

01:09:50 ◼   ► there is like you go to herman miller's

01:09:52 ◼   ► you know products when you buy a like an

01:09:55 ◼   ► Eames chair

01:09:57 ◼   ► it is an experience you don't just buy a

01:10:00 ◼   ► word you know you're buying a certain

01:10:02 ◼   ► kind of an experienced it doesn't matter

01:10:04 ◼   ► whether its cost twenty bucks or two

01:10:07 ◼   ► hundred thousand dollars it is about

01:10:09 ◼   ► creating that experience and that

01:10:11 ◼   ► experiences you're in bed sensibility

01:10:13 ◼   ► you need to have it inside you to

01:10:16 ◼   ► actually be able to project it to rest

01:10:19 ◼   ► of the world and I think that's what

01:10:20 ◼   ► Amazon short last night last week and I

01:10:24 ◼   ► you know there's even like a rhymin a

01:10:26 ◼   ► reason to the people who get trotted out

01:10:28 ◼   ► now Amazon did it with one man it was

01:10:30 ◼   ► just Jeff basis and he didn't call

01:10:31 ◼   ► anybody else and that's one way to do it

01:10:33 ◼   ► and I think in the past apple has had

01:10:35 ◼   ► two events like that with steve jobs now

01:10:37 ◼   ► they're not only they're ever going to

01:10:38 ◼   ► have an event like that again I think

01:10:40 ◼   ► now it's a team player team player type

01:10:43 ◼   ► thing but it's it's almost like

01:10:45 ◼   ► parentheticals or layers of a hierarchy

01:10:48 ◼   ► we're at the top level there's the root

01:10:50 ◼   ► level and that's Tim Cook and then he

01:10:52 ◼   ► says

01:10:53 ◼   ► ok now we're going to talk about new

01:10:54 ◼   ► iphone 5 here's Phil Schiller and so

01:10:58 ◼   ► Phil then is like one layer down in the

01:11:01 ◼   ► hierarchy and his thing is the iphone

01:11:03 ◼   ► and then in the middle of his thing to

01:11:06 ◼   ► talk just about the software then it

01:11:08 ◼   ► goes to scott forstall and forestall

01:11:11 ◼   ► leaves Phil comes back out to close his

01:11:14 ◼   ► parentheses and then fill leaves and

01:11:17 ◼   ► comes back out and you're back at the

01:11:18 ◼   ► root level and then it starts all over

01:11:20 ◼   ► again with the ipods and itunes with

01:11:22 ◼   ► Eddy Cue and jaws react and with Jeff

01:11:26 ◼   ► Robyn coming out to demo the new itunes

01:11:28 ◼   ► but guys come out for specific reason

01:11:30 ◼   ► and when they leave the guy who

01:11:32 ◼   ► introduced them comes back out until you

01:11:34 ◼   ► get back to Tim Cook at the end and it's

01:11:36 ◼   ► all over

01:11:37 ◼   ► compare that to microsoft and at the

01:11:39 ◼   ► windows 8 again to borrow your technical

01:11:42 ◼   ► term shit show a couple months ago where

01:11:45 ◼   ► it's like there was no logic to it but

01:11:48 ◼   ► yet it was it just seemed it was almost

01:11:50 ◼   ► like the internal politics of the

01:11:51 ◼   ► company laid just exposed where here's

01:11:55 ◼   ► the people who need to come out because

01:11:56 ◼   ► they want to come out but there didn't

01:11:58 ◼   ► seem to be any logic to it there's one

01:12:00 ◼   ► guy showing the one tablet and here's

01:12:02 ◼   ► another guy who comes out to show a

01:12:03 ◼   ► keyboard and then here's this other guy

01:12:05 ◼   ► who comes out to show a different type

01:12:07 ◼   ► of keyboard and then the tablet didn't

01:12:11 ◼   ► work you know and now here we are

01:12:14 ◼   ► months later and it's not just that

01:12:17 ◼   ► their presentation wasn't good now we're

01:12:19 ◼   ► at a point now with you know with

01:12:21 ◼   ► windows 8 and windows phone 8 where is

01:12:25 ◼   ► it going to ship on time are they going

01:12:27 ◼   ► to have these things ready for the

01:12:28 ◼   ► christmas season and you know it seems

01:12:30 ◼   ► like it's a question it in a confusion

01:12:34 ◼   ► is not just in your mind it's everywhere

01:12:37 ◼   ► right but i always look at those things

01:12:39 ◼   ► i always think it's me and it's just

01:12:41 ◼   ► like when I was a kid it goes back to

01:12:42 ◼   ► when I was a kid if I ever read a book

01:12:44 ◼   ► that was like above my grade level and I

01:12:48 ◼   ► didn't get it I just thought well i'm

01:12:49 ◼   ► just not smart enough

01:12:51 ◼   ► I'm not a good enough reader yet I this

01:12:53 ◼   ► is beyond me and I just always blame

01:12:55 ◼   ► myself and or like if I stayed up late

01:12:58 ◼   ► and I got to watch a TV show with my

01:13:00 ◼   ► parents that was on late and was like an

01:13:01 ◼   ► adult show and I just didn't get it

01:13:03 ◼   ► I just didn't understand what the heck

01:13:04 ◼   ► is going on just always thought it was

01:13:06 ◼   ► me and I still

01:13:07 ◼   ► feel that way like I watched that

01:13:08 ◼   ► microsoft event and i got like half way

01:13:11 ◼   ► through before i started blaming them

01:13:12 ◼   ► like halfway through I was like you know

01:13:14 ◼   ► I'm just so unfamiliar with Microsoft

01:13:16 ◼   ► I'm just so used to apple I don't get

01:13:18 ◼   ► this and it just doesn't make any sense

01:13:19 ◼   ► to me and I got halfway there that you

01:13:20 ◼   ► know what this is just this is just a

01:13:22 ◼   ► mess my I had a great editor when I that

01:13:26 ◼   ► force.com David sure work he taught me

01:13:30 ◼   ► the most important lesson of my life he

01:13:32 ◼   ► said you know you're going to write a

01:13:34 ◼   ► bar technology going to write about

01:13:36 ◼   ► companies are going to write about money

01:13:38 ◼   ► but you always have to remember

01:13:40 ◼   ► everything company's products they're

01:13:44 ◼   ► all about people companies are people

01:13:47 ◼   ► you're not right in the garden

01:13:48 ◼   ► institution you're writing about people

01:13:51 ◼   ► who just don't know it you PA attention

01:13:54 ◼   ► to the people and their own internal

01:13:56 ◼   ► politics and their own internal

01:13:58 ◼   ► confusion that's the company right there

01:14:01 ◼   ► for you and that's exactly what i

01:14:03 ◼   ► intuitively you are getting on to that

01:14:05 ◼   ► tina glomming onto that thing when you

01:14:07 ◼   ► look at the the nokia people write like

01:14:10 ◼   ► five years ago they didn't have that

01:14:13 ◼   ► level of confusion

01:14:14 ◼   ► except they had a certain type of a CEO

01:14:17 ◼   ► who was so metrics driven whose

01:14:20 ◼   ► background was law and the guy who was

01:14:23 ◼   ► continually pulling the you know was the

01:14:25 ◼   ► puppet master was finance guy so they

01:14:28 ◼   ► were only going to do things which made

01:14:30 ◼   ► sense to them and that sprinkle the

01:14:32 ◼   ► things that made sense in a spreadsheet

01:14:33 ◼   ► right and that's exactly what it is it's

01:14:36 ◼   ► like company that people kill people

01:14:39 ◼   ► make things companies don't make things

01:14:41 ◼   ► like how is that like so difficult for

01:14:44 ◼   ► people to understand the other thing

01:14:46 ◼   ► about today's presentation which I've

01:14:48 ◼   ► seen it every single time between

01:14:51 ◼   ► various product groups in a filler

01:14:53 ◼   ► forestall and all these people come and

01:14:55 ◼   ► go there is that little video from

01:14:58 ◼   ► Johnny I've and Bob Mansfield tells you

01:15:02 ◼   ► though that the guys were making it

01:15:04 ◼   ► happen while these guys are making it

01:15:06 ◼   ► happen so there is there is like a

01:15:08 ◼   ► connective tissue that is designed

01:15:10 ◼   ► manufacturing and the internal hardware

01:15:14 ◼   ► technology I think that's really

01:15:16 ◼   ► important for the company and I almost

01:15:18 ◼   ► feel like like you could feel the pride

01:15:20 ◼   ► that they have in it like like everyone

01:15:24 ◼   ► for all they get caught up in some of

01:15:25 ◼   ► these details like the emphasis on the

01:15:27 ◼   ► Sapphire lens on the thing and it's like

01:15:30 ◼   ► all anybody really cares about is does

01:15:33 ◼   ► the camera really take good pictures but

01:15:35 ◼   ► they're so you know and it looked

01:15:36 ◼   ► awesome is my favorite part of that one

01:15:38 ◼   ► of my favorite parts of that video of

01:15:40 ◼   ► how they're making it I like that part

01:15:41 ◼   ► with the laser cutter and I like that

01:15:42 ◼   ► part where they take the Sapphire cut it

01:15:44 ◼   ► up into a bunch of circles and then they

01:15:47 ◼   ► have that like little suction cup thing

01:15:49 ◼   ► coming and picking them off and moving

01:15:50 ◼   ► them down so don't like those too

01:15:52 ◼   ► I like my favorite like just watching

01:15:56 ◼   ► them like the stuff they do it's just

01:15:58 ◼   ► amazing i'm like i'm always amazed at

01:16:00 ◼   ► the engineering which goes into the I

01:16:03 ◼   ► I'll like I was so obsessed with the

01:16:05 ◼   ► Retina Display MacBook Pro not because

01:16:09 ◼   ► it's a great laptop I just feels right

01:16:11 ◼   ► look at that engineering like the very

01:16:13 ◼   ► idea that you're going to engineer the

01:16:15 ◼   ► whole damn thing so that it looks a

01:16:18 ◼   ► certain way and it works a certain way

01:16:20 ◼   ► and it like nobody does that like you

01:16:23 ◼   ► know that's that's the problem i think

01:16:25 ◼   ► did you catch the part in the video

01:16:27 ◼   ► where they said that like all right

01:16:29 ◼   ► here's one iphone 5 frame comes down the

01:16:33 ◼   ► pipe take a snapshot of it and analyze

01:16:36 ◼   ► exactly the dimensions that it got cut

01:16:39 ◼   ► and you know that this one piece of

01:16:41 ◼   ► aluminum is cut and then you go over and

01:16:43 ◼   ► there's like here's the camera and they

01:16:45 ◼   ► have like 37 cameras that they've imaged

01:16:48 ◼   ► and they pick the one that is the most

01:16:50 ◼   ► ideal fit for this particular iphone

01:16:53 ◼   ► frame I mean that's crazy i'm pretty

01:16:56 ◼   ► sure they're all the theme I it almost

01:16:59 ◼   ► defies belief

01:17:01 ◼   ► you know but that you know why not

01:17:02 ◼   ► though if it's going to do it why not i

01:17:03 ◼   ► guess there is some very like they said

01:17:05 ◼   ► they're measuring these things down two

01:17:07 ◼   ► micron and so if there's like a micron

01:17:09 ◼   ► or two difference in this one and that

01:17:12 ◼   ► one and there's a micro to difference in

01:17:15 ◼   ► this iphone 5 frame and this iphone 5

01:17:18 ◼   ► frame

01:17:19 ◼   ► why not pick the one that's the big down

01:17:22 ◼   ► to the micron better fit right but it is

01:17:25 ◼   ► obsessive I mean it really is and it

01:17:27 ◼   ► shows the rich shows and the result is

01:17:29 ◼   ► nothing wrong with that i think the the

01:17:31 ◼   ► lot of people don't know this the

01:17:33 ◼   ► sapphire

01:17:34 ◼   ► glasses what is on the color on these on

01:17:37 ◼   ► these high-end watches right and that's

01:17:40 ◼   ► I think I was just like when I was

01:17:42 ◼   ► watching that is like wow they really

01:17:44 ◼   ► were paying attention like the scratches

01:17:47 ◼   ► on on the lenses are a problem and they

01:17:49 ◼   ► picked the right solution I'd and I do

01:17:51 ◼   ► think I think the comparison to like

01:17:53 ◼   ► just to sort of bring the show full

01:17:55 ◼   ► circle but to go back to the high-end

01:17:57 ◼   ► watches I do kind of feel like that's

01:17:59 ◼   ► the level of craftsmanship that they're

01:18:02 ◼   ► bringing to this and we haven't really

01:18:04 ◼   ► you and I haven't which we should

01:18:05 ◼   ► probably bring the shoulder him but we

01:18:07 ◼   ► haven't really talked about the iphone 5

01:18:08 ◼   ► itself however you should talk about it

01:18:10 ◼   ► I I mean I want to know what you think

01:18:13 ◼   ► like literally I late i think like

01:18:15 ◼   ► everybody else I want to know what you

01:18:16 ◼   ► think you know III don't know I i guess

01:18:19 ◼   ► my first impression is just that it's

01:18:21 ◼   ► almost startlingly lighter-weight I mean

01:18:26 ◼   ► it really you know looking at the

01:18:28 ◼   ► numbers in grams just doesn't seem to do

01:18:30 ◼   ► justice to when you put it in your hand

01:18:32 ◼   ► to sort of bouncing up and down had had

01:18:34 ◼   ► different fields

01:18:36 ◼   ► other than that you know it's just nicer

01:18:41 ◼   ► newer faster iphone and android and i

01:18:43 ◼   ► don't mean that to say that I'm

01:18:44 ◼   ► disappointed it's you know it's like

01:18:46 ◼   ► what last year you know this is what

01:18:47 ◼   ► they do you know I I loved in internal

01:18:51 ◼   ► the internal work which is gone into it

01:18:53 ◼   ► i love the radio engineering they've

01:18:56 ◼   ► done which is pretty amazing kudos to

01:18:58 ◼   ► them the new chip is six is pretty again

01:19:01 ◼   ► the kind of stuff nobody really cares of

01:19:03 ◼   ► art yeah you know what they're going to

01:19:05 ◼   ► care about is when everything is twice

01:19:06 ◼   ► as fast yeah and I was talking to anand

01:19:10 ◼   ► from a non-tech and you know he's like I

01:19:12 ◼   ► always whenever I see him at these

01:19:13 ◼   ► events I always check with him because

01:19:14 ◼   ► he knows these components let's try it

01:19:17 ◼   ► out but inside out and he said yeah

01:19:18 ◼   ► that's you know the the description of

01:19:20 ◼   ► the chips they're using for the a sexist

01:19:22 ◼   ► yeah that should be twice as fast as the

01:19:24 ◼   ► 4s which is huge

01:19:26 ◼   ► pretty big deal like such a tiny pack

01:19:28 ◼   ► I've mentioned this before and it it it

01:19:31 ◼   ► really you know it because I do a lot of

01:19:33 ◼   ► web surfing sir i read a lot of websites

01:19:34 ◼   ► on the phone it's a one of the main

01:19:36 ◼   ► things i do i would buy an iphone if if

01:19:38 ◼   ► it was the only a pinhead with safari I

01:19:40 ◼   ► would be happy i would miss all the

01:19:42 ◼   ► other stuff but I could get by

01:19:43 ◼   ► I and it's like it's easy to forget it

01:19:47 ◼   ► as we often waiting for the network if

01:19:49 ◼   ► you have spotty connection or whatever

01:19:51 ◼   ► but it's easy to forget just how much of

01:19:53 ◼   ► the time it takes when you're loading

01:19:55 ◼   ► web page is the phone rendering the HTML

01:19:58 ◼   ► like it's actually because our computers

01:20:01 ◼   ► have gotten so fast at it that they

01:20:02 ◼   ► don't take much time to render a page

01:20:05 ◼   ► where is the phone still does like when

01:20:07 ◼   ► you load the new york times com

01:20:09 ◼   ► it takes time for the phone to just

01:20:11 ◼   ► render it let alone the network so 2x

01:20:14 ◼   ► improvement in speed is is huge i think

01:20:17 ◼   ► i want to know what what to do next like

01:20:19 ◼   ► what kind of engineering internal

01:20:22 ◼   ► engineering they do next I'm still very

01:20:25 ◼   ► obsessed about that i think you know

01:20:27 ◼   ► let's like before we go I think we