The Talk Show

00:00:00 ◼   ► you're a good piece on the on the ipad

00:00:03 ◼   ► mini I thought that you would you know

00:00:05 ◼   ► you you ordered one showed up you used

00:00:08 ◼   ► it for a couple days you wrote about it

00:00:09 ◼   ► and was the headline something like this

00:00:13 ◼   ► is the real ipad-based yeah and I

00:00:16 ◼   ► thought that really bad that guy that

00:00:17 ◼   ► really was like a bull's-eye canned and

00:00:19 ◼   ► don't you think that the consensus on

00:00:20 ◼   ► that has been remarkably strong almost

00:00:23 ◼   ► everyone who's responded has been like

00:00:25 ◼   ► yeah totally I agree a few people you

00:00:29 ◼   ► know stink the the bigger one is still

00:00:31 ◼   ► the the best the best one but most

00:00:34 ◼   ► people I think it's one of those things

00:00:37 ◼   ► were and are few rotor someone but once

00:00:41 ◼   ► you feel it you know you know you use it

00:00:43 ◼   ► for a few days and you're like oh my arm

00:00:45 ◼   ► is not tired after holding this for five

00:00:47 ◼   ► hours you know something like that is

00:00:50 ◼   ► just using it today out and about and

00:00:52 ◼   ► it's easy to tuck into a jacket pocket

00:00:55 ◼   ► if I need to or my back packets don't

00:00:58 ◼   ► you know you don't even know it's there

00:00:59 ◼   ► and it's great i think that what it will

00:01:05 ◼   ► resurface though I think as this idea

00:01:08 ◼   ► that maybe this mini sized iPad is the

00:01:11 ◼   ► one that's best for most people as it

00:01:13 ◼   ► starts to sink in as more and more

00:01:15 ◼   ► people get their hands on them and it

00:01:16 ◼   ► you know this idea resonate it's going

00:01:18 ◼   ► to resurface the argument about whether

00:01:20 ◼   ► iPads are for creation or consumption or

00:01:24 ◼   ► you know only consumption and I think

00:01:28 ◼   ► the reason that for me it's a better

00:01:29 ◼   ► form factor is that i personally do like

00:01:33 ◼   ► I and people want to call me a hypocrite

00:01:35 ◼   ► for this but i personally have always

00:01:36 ◼   ► used the ipad mostly for consumption

00:01:38 ◼   ► lots and lots of reading and

00:01:41 ◼   ► occasionally video like baseball season

00:01:44 ◼   ► I watch a lot of video on the ipad i

00:01:46 ◼   ► think this is a great form factor for

00:01:48 ◼   ► consumption but I'm also a very strong

00:01:50 ◼   ► proponent of the fact that there are a

00:01:51 ◼   ► lot of people who are using their iPads

00:01:54 ◼   ► as their computer to create stuff to do

00:01:56 ◼   ► work and I think for them there that's

00:01:59 ◼   ► the people who are still going to want

00:02:01 ◼   ► the big ipad and I and I think that's

00:02:03 ◼   ► absolutely true and that's why they

00:02:06 ◼   ► should continue to have multiple sizes

00:02:08 ◼   ► of ipad that makes sense and i think

00:02:10 ◼   ► it's a situation where you know when

00:02:12 ◼   ► they release

00:02:13 ◼   ► at two-and-a-half years ago they had no

00:02:15 ◼   ► idea how many people would use it and

00:02:17 ◼   ► what they would use it for and it turns

00:02:18 ◼   ► out that a hundred million people have

00:02:20 ◼   ► wanted to use it and they use it for all

00:02:22 ◼   ► kinds of different stuff you know I i

00:02:25 ◼   ► assume you your workflow is a lot like

00:02:27 ◼   ► mine where we we really get the benefit

00:02:30 ◼   ► from having a physical keyboard and

00:02:32 ◼   ► multiple browser tabs open but if

00:02:35 ◼   ► someone is is doing a lot of email and

00:02:37 ◼   ► and that's about it for work

00:02:39 ◼   ► the big ipad is a great laptop

00:02:41 ◼   ► replacement I try to do my job on on an

00:02:44 ◼   ► iPad it just wasn't wasn't cutting it

00:02:46 ◼   ► for the things that I do love using the

00:02:47 ◼   ► ipad for reading in bed reading books

00:02:50 ◼   ► you know I i put on the machine when i'm

00:02:52 ◼   ► at the gym and I either watch video or I

00:02:54 ◼   ► read or something like that

00:02:56 ◼   ► this new size is really perfect for that

00:02:58 ◼   ► just walking around the house like I not

00:03:01 ◼   ► you know there's two spots where i do or

00:03:03 ◼   ► you know where I'm at

00:03:04 ◼   ► when I'm in my house i'm either at my

00:03:06 ◼   ► desk in my office chair with my big boy

00:03:09 ◼   ► keyboard and a mac and my big display

00:03:12 ◼   ► and I'm working or for me effectively on

00:03:16 ◼   ► anywhere else in the house and it

00:03:17 ◼   ► doesn't matter whether it's bed or

00:03:18 ◼   ► whether it's the couch or whether I'm in

00:03:20 ◼   ► the kitchen making coffee waiting for

00:03:23 ◼   ► the water to boil and I'm just standing

00:03:24 ◼   ► there any of those other spots other

00:03:27 ◼   ► than sitting in this office chair my

00:03:29 ◼   ► desk at the ipad mini is a better form

00:03:31 ◼   ► factor is going to like what I'm

00:03:34 ◼   ► standing up its really when it's just

00:03:36 ◼   ► fantastic just to have it in one hand

00:03:38 ◼   ► and I'm standing right now so and I'm

00:03:40 ◼   ► waving it around

00:03:41 ◼   ► oh but it's something with it but now

00:03:44 ◼   ► completely agree there's some little

00:03:46 ◼   ► things though that I want to ask you

00:03:47 ◼   ► about

00:03:47 ◼   ► ok so for example stereo sound which you

00:03:52 ◼   ► know people male probably a little

00:03:53 ◼   ► bigger deal out of it than they should

00:03:54 ◼   ► have it's not that big of a deal but

00:03:56 ◼   ► it's it's set up for portrait but when I

00:04:00 ◼   ► want stereo sound i'm usually in

00:04:02 ◼   ► landscape watching a video you think

00:04:05 ◼   ► that's intentional or do you think

00:04:06 ◼   ► they'll ever be like a left and right

00:04:08 ◼   ► sound for video or is that just kind of

00:04:10 ◼   ► stereo almost there by accident

00:04:13 ◼   ► yeah that's actually curious and I

00:04:16 ◼   ► actually didn't even know that I don't

00:04:18 ◼   ► remember if they mentioned it on on

00:04:20 ◼   ► and the event or what but I'm so used to

00:04:23 ◼   ► all iOS devices being mono even though

00:04:26 ◼   ► they all look like they've even I think

00:04:28 ◼   ► all the way back to the original iphone

00:04:29 ◼   ► they all look like they have two

00:04:30 ◼   ► speakers at the bottom but don't you can

00:04:33 ◼   ► icon all the iphones you can just cover

00:04:34 ◼   ► up the one side is usually the left side

00:04:36 ◼   ► and then all the sound stops coming out

00:04:38 ◼   ► the right side is like a microphone or

00:04:40 ◼   ► something like that they just for

00:04:42 ◼   ► aesthetic purposes make the two sides

00:04:44 ◼   ► look the same well that ends up with the

00:04:45 ◼   ► ipad mini they are both speakers and I

00:04:47 ◼   ► didn't know that until after my review

00:04:48 ◼   ► came out I don't think they mentioned it

00:04:51 ◼   ► all until it was in some and folks told

00:04:54 ◼   ► some of the reviewers or I think Josh

00:04:56 ◼   ► Topolsky at the verge was the one who

00:04:58 ◼   ► called it out in his review and it was

00:05:00 ◼   ► funny one of the funny part about that

00:05:01 ◼   ► is that amazon has this is sort of

00:05:04 ◼   ► infamous checklist up on their homepage

00:05:06 ◼   ► complete trying to favorably compared

00:05:08 ◼   ► the kindle fire HD 7 to the ipad mini

00:05:12 ◼   ► and one of the things that they had up

00:05:14 ◼   ► was stereo speakers and you know they

00:05:16 ◼   ► had that as a check for them in the next

00:05:18 ◼   ► for the ipad and ipad mini ends up it

00:05:21 ◼   ► does have stereo speakers i'm with you

00:05:24 ◼   ► though that it doesn't really make much

00:05:26 ◼   ► of a difference though I think one of

00:05:28 ◼   ► the reasons you know that stereo never

00:05:29 ◼   ► really mattered on these devices is

00:05:31 ◼   ► what's the difference if you have stereo

00:05:32 ◼   ► sound if the speakers are only three

00:05:34 ◼   ► quarters of an inch apart right if it's

00:05:37 ◼   ► not actually wider apart than your head

00:05:39 ◼   ► you're not going to get a stereo effect

00:05:41 ◼   ► I mean it's like people don't even seem

00:05:43 ◼   ► to realize how stereo sound works the

00:05:46 ◼   ► thing for me has always been as I'm

00:05:48 ◼   ► watching video which is you know

00:05:50 ◼   ► probably i would guess at least a

00:05:52 ◼   ► quarter of the time I spend with an ipad

00:05:54 ◼   ► i'm probably watching the video or maybe

00:05:55 ◼   ► you know somewhere in that range

00:05:57 ◼   ► I'm holding it in landscape mode and the

00:06:00 ◼   ► sound is you know very clearly off to

00:06:03 ◼   ► one side right it's not kind of pushing

00:06:06 ◼   ► toward both ears and I've not going to

00:06:09 ◼   ► cup your hand to push it backwards

00:06:12 ◼   ► almost so it becomes more neutral but

00:06:14 ◼   ► it's not at all

00:06:15 ◼   ► so that's where having one of those

00:06:18 ◼   ► little speakers at what's effectively

00:06:20 ◼   ► the top and the bottom of the device

00:06:22 ◼   ► might be more useful but i don't know

00:06:25 ◼   ► maybe that's weird then you got you how

00:06:27 ◼   ► many speakers you need three or four

00:06:29 ◼   ► something like that then you're getting

00:06:31 ◼   ► into

00:06:31 ◼   ► motorola territory

00:06:33 ◼   ► yeah I i guess and i know i forget i

00:06:36 ◼   ► don't think certainly not the first

00:06:38 ◼   ► person to speculate along these lines

00:06:39 ◼   ► but as people realize that the mini does

00:06:41 ◼   ► have stereo speakers I i guess that it's

00:06:46 ◼   ► to get the to increase the volume of

00:06:49 ◼   ► sound

00:06:50 ◼   ► I don't mean the loudness I mean know

00:06:52 ◼   ► that that with such a small device to

00:06:54 ◼   ► get enough sound out of it needs two

00:06:56 ◼   ► speakers and if you're gonna have two

00:06:58 ◼   ► speakers why not make them stereo sure

00:07:00 ◼   ► yeah makes sense but I do kind of agree

00:07:05 ◼   ► III and in fact I'll just say this as i

00:07:08 ◼   ► say this i I've actually not even

00:07:09 ◼   ► verified that it is stereo and it's not

00:07:12 ◼   ► to two speakers playing mono hottie and

00:07:15 ◼   ► I honestly don't even know and like you

00:07:17 ◼   ► said most of the time when I'm listening

00:07:19 ◼   ► to the speaker's it's because it's

00:07:21 ◼   ► playing video and if it's playing video

00:07:23 ◼   ► I'm holding it horizontally in which

00:07:26 ◼   ► case both speakers are on the same side

00:07:28 ◼   ► i typically the right side because

00:07:30 ◼   ► that's the side that that's where the

00:07:32 ◼   ► speakers will go if you fold up the

00:07:34 ◼   ► smart cover and again what's the point

00:07:37 ◼   ► of having left and right stereo if both

00:07:39 ◼   ► speakers are on the right side other

00:07:41 ◼   ► than to increase the amount of actual

00:07:44 ◼   ► sound coming out of this tiny little

00:07:46 ◼   ► device

00:07:47 ◼   ► yep and then and then little weird

00:07:51 ◼   ► question number two I had was so this

00:07:53 ◼   ► this is using the effectively the same

00:07:55 ◼   ► display panel as the iphone 3gs that

00:08:01 ◼   ► pixels-per-inch level so when i do

00:08:04 ◼   ► assume make they eventually have a

00:08:06 ◼   ► retina mini do they use the pixels per

00:08:09 ◼   ► inch of the iphone which is higher than

00:08:12 ◼   ► the ipad with retina or do they go to

00:08:14 ◼   ► the ipad is the many all the sudden have

00:08:17 ◼   ► like the best screen ever and the ipad

00:08:19 ◼   ► the full-size ipad with retina looks bad

00:08:21 ◼   ► next to it yes I don't know i don't

00:08:23 ◼   ► think it will go because i think that

00:08:24 ◼   ► there's the sort of argument that at

00:08:26 ◼   ► once you're in that range sure you're

00:08:28 ◼   ► going to look and you probably hold the

00:08:29 ◼   ► bigger device a little further away from

00:08:32 ◼   ► your face but I don't think they would

00:08:33 ◼   ► hesitate know the way that they will go

00:08:35 ◼   ► retina is exactly the way they've done

00:08:37 ◼   ► right

00:08:37 ◼   ► with all other devices which is the

00:08:39 ◼   ► physical size stays the same and the

00:08:41 ◼   ► pixels per inch doubles which means that

00:08:43 ◼   ► they'll switch to the exact same pixels

00:08:45 ◼   ► per inch of as the iphone and ipod touch

00:08:47 ◼   ► makes sense there's didn't you know

00:08:50 ◼   ► switching to the DPI of the big ipad

00:08:53 ◼   ► makes no sense because then you'd have a

00:08:55 ◼   ► different pixel count you Dave

00:08:56 ◼   ► developers would have to actually resize

00:08:58 ◼   ► you know do work on the right well

00:09:00 ◼   ► that's gonna be amazing that's going to

00:09:01 ◼   ► be right killer

00:09:03 ◼   ► yeah and then I also kind of wonder you

00:09:07 ◼   ► know obviously there's some bleep in

00:09:09 ◼   ► technology that let them make it so thin

00:09:11 ◼   ► and light it's not just that it's

00:09:12 ◼   ► smaller although it plays a role but

00:09:14 ◼   ► it's interesting to me they did not take

00:09:17 ◼   ► that step and make the bigger one with

00:09:20 ◼   ► the same kind of whatever that is

00:09:23 ◼   ► at the same time but I guess you know

00:09:25 ◼   ► alternate these things one year to the

00:09:27 ◼   ► next and yeah i think that that is a

00:09:30 ◼   ► good point of a great listed of

00:09:31 ◼   ► questions here dan I thought about a lot

00:09:33 ◼   ► of this stuff i think the explanation

00:09:36 ◼   ► there is the ecosystem surrounding

00:09:41 ◼   ► peripherals which is ok so a lot of

00:09:45 ◼   ► people who have already bought the ipad

00:09:47 ◼   ► 3 in the seven months where it was

00:09:48 ◼   ► available or kind of butthurt about the

00:09:50 ◼   ► fact that hate seven months later or if

00:09:53 ◼   ► you bought it let's say you only bought

00:09:54 ◼   ► the damn thing in august or something

00:09:56 ◼   ► like that

00:09:56 ◼   ► two months later it's already been

00:09:59 ◼   ► replaced by something twice as fast and

00:10:03 ◼   ► we know why would Apple do that blah

00:10:05 ◼   ► blah blah but the one thing that they

00:10:07 ◼   ► haven't done is disrupt any of the

00:10:10 ◼   ► people making cases or covers or

00:10:13 ◼   ► anything that is based on the physical

00:10:15 ◼   ► dimensions of the device true which it

00:10:19 ◼   ► there's a lot and that's you know

00:10:20 ◼   ► christmas is coming up and that's going

00:10:23 ◼   ► to be a big time for those things right

00:10:26 ◼   ► so I think and I think you'll be able to

00:10:28 ◼   ► compare as we head towards the holidays

00:10:30 ◼   ► here and thanksgiving is ramping up as

00:10:32 ◼   ► to which device has the most peripherals

00:10:35 ◼   ► available for the full-size iPad or the

00:10:37 ◼   ► ipad mini and I think it's pretty clear

00:10:39 ◼   ► it's going to be the full-size iPad

00:10:41 ◼   ► whereas if the ipad for was thinner in

00:10:44 ◼   ► addition to just being faster than the

00:10:46 ◼   ► ipad 3 it would be stuck in the same

00:10:47 ◼   ► boat as the ipad

00:10:49 ◼   ► many energy this dearth of peripheral

00:10:51 ◼   ► peripherals available for it

00:10:53 ◼   ► that makes total sense you are you using

00:10:55 ◼   ► the smart cover with yours

00:10:57 ◼   ► I am and I've seen it was it you who

00:11:00 ◼   ► said you're just going to toss around a

00:11:02 ◼   ► bag no cover

00:11:03 ◼   ► well I did write that I'm a little scary

00:11:06 ◼   ► right the idea that big screen

00:11:09 ◼   ► I when I put it in my bag i think i'll

00:11:10 ◼   ► keep using the case but like I had in my

00:11:12 ◼   ► pocket yesterday I want to pick up

00:11:14 ◼   ► dinner and I just went case looks like

00:11:16 ◼   ► it was totally fine i almost feels like

00:11:18 ◼   ► this covers almost unnecessary it so

00:11:21 ◼   ► it's it's not even that heavy or that

00:11:24 ◼   ► bulky it's just I don't know i've been

00:11:27 ◼   ► using it with the cover and I don't know

00:11:29 ◼   ► I don't know why

00:11:30 ◼   ► I'll tell you what one reason why is

00:11:32 ◼   ► that I do tend to i tend to treat the

00:11:36 ◼   ► loaner units from Apple even more

00:11:38 ◼   ► carefully than I treat the ones that I

00:11:40 ◼   ► bought with my own money because i don't

00:11:43 ◼   ► know it's like that the Catholic guilt

00:11:45 ◼   ► in me that I i would feel absolutely

00:11:48 ◼   ► horrible if I send this thing back to

00:11:49 ◼   ► them in a week or two and it's a head

00:11:51 ◼   ► like scratches on the glass and you know

00:11:53 ◼   ► I mean and I don't even know why that is

00:11:54 ◼   ► because I know it's not like I think

00:11:56 ◼   ► that when you send these reviewing its

00:11:57 ◼   ► back to Apple that you know poor little

00:11:59 ◼   ► apple needs did you know they really

00:12:01 ◼   ► need every single one of these minis it

00:12:03 ◼   ► goes right to the apple store right

00:12:05 ◼   ► under the sales show but i don't know

00:12:08 ◼   ► it's just the way I am is if I've got I

00:12:11 ◼   ► always treat somebody else's thing in my

00:12:13 ◼   ► possession better than I would even

00:12:15 ◼   ► treat my own that's just how I was

00:12:16 ◼   ► brought up if you've borrowed something

00:12:17 ◼   ► from somebody it you'd really need to

00:12:19 ◼   ► give it back to them in the exact

00:12:21 ◼   ► condition that they gave it to you

00:12:22 ◼   ► whether it's your pal man who gave it to

00:12:24 ◼   ► you or whether it's apple the you know

00:12:26 ◼   ► 400 gazillion dollar corporation you

00:12:29 ◼   ► treat other people stuff with respect so

00:12:31 ◼   ► I keep the cover on but I do have to

00:12:33 ◼   ► admit that it putting the cover on it

00:12:35 ◼   ► does make me feel though that I'm

00:12:36 ◼   ► missing out on the thinnest right this

00:12:38 ◼   ► remarkable thickness of it it's not as

00:12:41 ◼   ► dramatic as the first ipad with that

00:12:42 ◼   ► huge neoprene wetsuit but it's still and

00:12:48 ◼   ► it's the same reason that I have never

00:12:49 ◼   ► put my iphones in a case because i feel

00:12:51 ◼   ► like i hear ya but it's not almost think

00:12:53 ◼   ► of this thing is more of like a big

00:12:55 ◼   ► iphone them and then a laptop or

00:12:58 ◼   ► something like that but we'll see we'll

00:12:59 ◼   ► see how it plays out

00:13:00 ◼   ► I don't want obviously don't want this

00:13:02 ◼   ► going to scratch that would be earliest

00:13:04 ◼   ► too much the back is already a little

00:13:06 ◼   ► scratch but that's ok i do think i think

00:13:10 ◼   ► that the cover on this new Smart Cover

00:13:12 ◼   ► folds over a little better than the

00:13:14 ◼   ► original one does she still my ipad 3 /

00:13:19 ◼   ► 4 like that thing mine falls off

00:13:21 ◼   ► constant I i still feel though that when

00:13:25 ◼   ► you have it folded over that last panel

00:13:28 ◼   ► it's you know a little flippy floppy in

00:13:29 ◼   ► its it when you're just sitting there

00:13:31 ◼   ► reading something long for a long

00:13:33 ◼   ► stretch holding anything in your hand

00:13:35 ◼   ► it's better without a cover on

00:13:36 ◼   ► definitely i did figure i just took me

00:13:41 ◼   ► forever

00:13:42 ◼   ► I don't know why it's one of those

00:13:43 ◼   ► things that once you think about it

00:13:44 ◼   ► seems very obvious but for it took me

00:13:46 ◼   ► forever to figure this out was when the

00:13:48 ◼   ► ipad first came out I was very confused

00:13:50 ◼   ► why they put the volume and mute oggle

00:13:54 ◼   ► on the other side as opposed to you know

00:13:57 ◼   ► making it like a big iphone and putting

00:13:59 ◼   ► them on the left and of course it's

00:14:01 ◼   ► because when you put a cover on this

00:14:02 ◼   ► thing that spine is on the left and the

00:14:05 ◼   ► buttons would be covered up

00:14:06 ◼   ► yeah you want it almost as those book

00:14:08 ◼   ► style covers which I i think they make

00:14:12 ◼   ► for the phone but I wouldn't but then

00:14:14 ◼   ► that makes me wonder why they didn't

00:14:15 ◼   ► know why they didn't put those buttons

00:14:16 ◼   ► on the right side of the iphone to start

00:14:19 ◼   ► I don't know you know what I bet there's

00:14:22 ◼   ► an answer to that question though I'm

00:14:25 ◼   ► I'll bet there is too

00:14:26 ◼   ► I don't know but how do you think iOS

00:14:30 ◼   ► shot you know does it come through on

00:14:32 ◼   ► this thing it some of the like the home

00:14:34 ◼   ► screen icons they feel like they could

00:14:36 ◼   ► be a little bigger but it seems like

00:14:39 ◼   ► they've tried not to disturb the ipad

00:14:41 ◼   ► flavor of iOS at all it is

00:14:44 ◼   ► pixel for pixel exactly the same like I

00:14:46 ◼   ► don't think I I honestly I haven't

00:14:49 ◼   ► double-checked with any of my developer

00:14:51 ◼   ► friends I don't even know if there is

00:14:52 ◼   ► any supported way for a nap to figure

00:14:56 ◼   ► out that it's running on an ipad mini

00:14:58 ◼   ► you know that all the app knows is that

00:15:01 ◼   ► the screen is 1024 x 768 and the

00:15:04 ◼   ► guidelines from Apple about laying stuff

00:15:06 ◼   ► out is all about these points and that

00:15:08 ◼   ► it's all the same that I really don't

00:15:10 ◼   ► think Apple wants anybody to do anything

00:15:13 ◼   ► different for the mini than for the

00:15:15 ◼   ► full-size iPad i think early on i think

00:15:18 ◼   ► you're right i think Marco Arment was to

00:15:20 ◼   ► it was tweeting about trying to reverse

00:15:21 ◼   ► engineer at how to make that work is

00:15:25 ◼   ► something like does not have retina

00:15:27 ◼   ► screw something about the resolution and

00:15:31 ◼   ► there was some other feature that

00:15:33 ◼   ► yeah and maybe like something about the

00:15:35 ◼   ► cpu performance or something I don't

00:15:37 ◼   ► know there must be some there's probably

00:15:38 ◼   ► some way that you can figure it out just

00:15:40 ◼   ► by like deduction that if i send this in

00:15:43 ◼   ► this then it has to be a mini it's not

00:15:44 ◼   ► the ipad 2 and I could see you know an

00:15:48 ◼   ► instant papers are perfect to appt

00:15:50 ◼   ► example or maybe the default font size

00:15:53 ◼   ► should be a little bigger in terms of

00:15:56 ◼   ► actual points on the mini and on the

00:16:00 ◼   ► full-size iPad for a couple of reasons a

00:16:02 ◼   ► the actual physical size of the screen

00:16:04 ◼   ► and then be the fact that it's not

00:16:06 ◼   ► retina means that you kind of want funds

00:16:08 ◼   ► to be a little bigger so i can see that

00:16:11 ◼   ► but I'd seems like apple doesn't want

00:16:13 ◼   ► you to do that and they do haven't done

00:16:14 ◼   ► anything like that you know the home

00:16:16 ◼   ► screen i think it's exactly the same

00:16:18 ◼   ► yep yeah it works it works though

00:16:23 ◼   ► so another thing I want to ask you about

00:16:25 ◼   ► you don't you don't mind is the sum of

00:16:29 ◼   ► the changes that you know might

00:16:33 ◼   ► anticipate that that the new crew at

00:16:35 ◼   ► Apple might put into iOS one of the one

00:16:40 ◼   ► of the things i was thinking you know is

00:16:41 ◼   ► that is there any low-hanging fruit in

00:16:43 ◼   ► terms of either where the iOS where the

00:16:46 ◼   ► OS itself goes or you know they not so

00:16:51 ◼   ► much the whole are they gonna deskew

00:16:53 ◼   ► more for the apps or anything like that

00:16:55 ◼   ► but would you expect the experience

00:16:59 ◼   ► itself is going to change dramatically

00:17:00 ◼   ► in the next few years or is it going to

00:17:03 ◼   ► stay largely the same i really don't

00:17:07 ◼   ► know I can see it both ways my first

00:17:09 ◼   ► instinct is to say i don't think it's

00:17:10 ◼   ► going to change at all i think that

00:17:12 ◼   ► they've defined what this is people are

00:17:14 ◼   ► very comfortable with it i think the

00:17:15 ◼   ► reason that people are so happy

00:17:17 ◼   ► switching to it in droves you know and

00:17:19 ◼   ► clearly if you just look at the wrong

00:17:21 ◼   ► numbers they're not you know they're

00:17:23 ◼   ► getting people who weren't previously

00:17:25 ◼   ► apple

00:17:26 ◼   ► your customers they're you know they're

00:17:28 ◼   ► getting people who were you know using

00:17:30 ◼   ► Windows I think it's this Simpson

00:17:34 ◼   ► implicitly of experience that there just

00:17:35 ◼   ► doesn't seem to be much that hidden from

00:17:38 ◼   ► you and I don't know how that could

00:17:40 ◼   ► change very much

00:17:43 ◼   ► it just doesn't seem like there is much

00:17:45 ◼   ► to change it seems like people have seen

00:17:48 ◼   ► how radically android has had to change

00:17:51 ◼   ► itself just to make itself more useful

00:17:54 ◼   ► and less horrible but it seems like they

00:17:57 ◼   ► they they want to force that notion of

00:18:00 ◼   ► radical change on to apple in iOS which

00:18:03 ◼   ► if you could if you've been using a mac

00:18:06 ◼   ► for the last 20 years

00:18:07 ◼   ► Arthur really isn't that much to

00:18:09 ◼   ► different you know there's this is the

00:18:12 ◼   ► menu at the top there's folders there's

00:18:14 ◼   ► windows and that kind of stuff it just

00:18:17 ◼   ► seems like expecting that sort of

00:18:18 ◼   ► radical change in the general area of

00:18:22 ◼   ► the operating system doesn't make sense

00:18:24 ◼   ► no i don't think so either and i also

00:18:25 ◼   ► think that it really does matter what

00:18:28 ◼   ► you start with conceptually as you

00:18:31 ◼   ► evolve because it's really hard to add

00:18:33 ◼   ► things later on in my favorite example

00:18:36 ◼   ► of this and I've talked about this i

00:18:38 ◼   ► don't know how long ago but i know is on

00:18:39 ◼   ► this the the talk show but my favorite

00:18:44 ◼   ► example of that is the stuff that they

00:18:46 ◼   ► introduced in Lyon think it was lying

00:18:49 ◼   ► when they introduced launchpad and

00:18:52 ◼   ► Mission Control in mac OS 10 to use any

00:18:57 ◼   ► of that stuff no I haven't either

00:19:00 ◼   ► I and I think big part of it is is that

00:19:05 ◼   ► they weren't there from the beginning

00:19:06 ◼   ► and their tacked on and so they're sort

00:19:09 ◼   ► of outside the original concept of what

00:19:12 ◼   ► you are going to have and they just

00:19:13 ◼   ► don't fit and and i'll go back further

00:19:15 ◼   ► to two spaces and I think now they don't

00:19:18 ◼   ► really talk about spaces that much I

00:19:19 ◼   ► kind of can't consider that part of

00:19:20 ◼   ► Mission Control but spaces and Mac os10

00:19:25 ◼   ► just have never worked as well as I

00:19:28 ◼   ► think they do on other GUI systems that

00:19:32 ◼   ► are designed from the get go to have

00:19:34 ◼   ► multiple desktops it just has never

00:19:36 ◼   ► seems right to me what you know

00:19:38 ◼   ► is it the whole app is in this thing is

00:19:40 ◼   ► it just the window just all seems kinda

00:19:43 ◼   ► tacked on and i'm not saying that it was

00:19:44 ◼   ► a mistake to add it but I'm saying it

00:19:46 ◼   ► just shows how difficult it is to add

00:19:48 ◼   ► conceptual level additions and changes

00:19:50 ◼   ► to something once it's been set and I

00:19:52 ◼   ► feel like iOS is even simpler than the

00:19:54 ◼   ► original mac that's just this basic idea

00:19:57 ◼   ► of you know to there's really just two

00:20:01 ◼   ► levels there's the home screen which is

00:20:03 ◼   ► a list of apps and then you're in an app

00:20:05 ◼   ► and the app gets the whole screen and if

00:20:07 ◼   ► you want to go back to hit this big

00:20:08 ◼   ► button at the bottom and that's it and

00:20:11 ◼   ► there's a few exceptions to that you

00:20:12 ◼   ► know there's the when you're on the home

00:20:15 ◼   ► you go to the left of the first home

00:20:17 ◼   ► screen and there's that spotlight search

00:20:19 ◼   ► which doesn't really it's sort of

00:20:21 ◼   ► outside those simple simple rules of

00:20:23 ◼   ► engagement where are you when you're

00:20:25 ◼   ► doing that but it doesn't seem to be

00:20:27 ◼   ► confusing you know it's not really it

00:20:29 ◼   ► that it's worth stretching the rules of

00:20:32 ◼   ► the thing

00:20:33 ◼   ► Cirie is outside these this simple rule

00:20:37 ◼   ► that you're either at the home screen or

00:20:38 ◼   ► in a nap but it's like it's almost like

00:20:42 ◼   ► an entirely separate mode to using your

00:20:45 ◼   ► phone

00:20:46 ◼   ► I just don't see them changing that very

00:20:48 ◼   ► much you know and eventually it will get

00:20:50 ◼   ► old I don't know how long now I think

00:20:52 ◼   ► it's got a lot of legs in front of it i

00:20:55 ◼   ► think that's right

00:20:56 ◼   ► one thing that I think about because

00:20:58 ◼   ► it's kind of personal problem in my

00:21:01 ◼   ► house is sharing these things and

00:21:05 ◼   ► whether that's you know sharing an ipad

00:21:07 ◼   ► that's kind of been retired and is not

00:21:10 ◼   ► like the house ipad and there's no my

00:21:12 ◼   ► wife and I have different obviously

00:21:14 ◼   ► different email accounts and different

00:21:17 ◼   ► accounts for other things and then even

00:21:20 ◼   ► just sinking multiple even just thinking

00:21:24 ◼   ► multiple iphones and ipads to the same

00:21:26 ◼   ► mac which I guess I cloud kind of his I

00:21:31 ◼   ► think this ipad is the first thing that

00:21:32 ◼   ► I'm just never going to sync to my Mac

00:21:34 ◼   ► its i set it up completely from scratch

00:21:36 ◼   ► on iCloud and it's never been plugged

00:21:40 ◼   ► into a mac and I think I never will plug

00:21:42 ◼   ► it into a mac but even like we got

00:21:44 ◼   ► iphone 5 on a month in a month ago or so

00:21:48 ◼   ► and just

00:21:50 ◼   ► trying to restore from backup off of the

00:21:53 ◼   ► itunes app on the mac like half of my

00:21:56 ◼   ► apps on my phone were somehow a

00:22:00 ◼   ► registered to my wife's itunes account

00:22:02 ◼   ► and vice versa so every time we try to

00:22:05 ◼   ► upgrade app so if the delete half of

00:22:07 ◼   ► them and and reinstall them from scratch

00:22:09 ◼   ► with the right itunes account and it's

00:22:12 ◼   ► just like you know I I don't think I did

00:22:14 ◼   ► anything wrong i'm kind of nerd you know

00:22:16 ◼   ► setting these things up but there hasn't

00:22:19 ◼   ► doesn't seem to have been much thought

00:22:21 ◼   ► put into the idea of sharing these

00:22:23 ◼   ► things and and just this whole idea of

00:22:25 ◼   ► an itunes household like my itunes match

00:22:28 ◼   ► account is sitting on my imac with the

00:22:31 ◼   ► whole family's music hooked up to it yet

00:22:34 ◼   ► and I don't even know if I can have

00:22:36 ◼   ► someone else's ipad or iphone sync to

00:22:39 ◼   ► that it's just it's not like they're

00:22:42 ◼   ► doing this you know that it's not like

00:22:43 ◼   ► they're just not thinking about it all

00:22:45 ◼   ► but I think that as as more families

00:22:48 ◼   ► have multiple iOS devices and maybe

00:22:51 ◼   ► fewer max going forward I think more

00:22:54 ◼   ► thought could be put into this and

00:22:55 ◼   ► hopefully i think is it budgets do that

00:22:58 ◼   ► I think it's a very hard problem to

00:23:00 ◼   ► solve a but i do i agree though that

00:23:02 ◼   ► you're onto something there that it to

00:23:04 ◼   ► me and that would be the biggest change

00:23:05 ◼   ► and it's not the sort of thing that like

00:23:07 ◼   ► people who are looking for

00:23:09 ◼   ► Wow as soon as I booted up this new

00:23:11 ◼   ► iphone from 2013 it looks totally

00:23:14 ◼   ► different you're not going to get that

00:23:16 ◼   ► but I feel like a major a major thing

00:23:19 ◼   ► that they could work on is look here's a

00:23:22 ◼   ► brand-new iphone here's my itunes email

00:23:25 ◼   ► address

00:23:26 ◼   ► here's my password now make it exactly

00:23:28 ◼   ► like my old one was and do it fast and I

00:23:32 ◼   ► feel like they're I feel like it's

00:23:33 ◼   ► gotten better and better especially with

00:23:34 ◼   ► iCloud but it is nowhere near good

00:23:38 ◼   ► enough in my opinion like I think it

00:23:41 ◼   ► should be like when I back up my mac

00:23:43 ◼   ► with super duper it's the backup drive

00:23:46 ◼   ► is just a clone of my startup drive and

00:23:48 ◼   ► so if I unmount my actual startup drive

00:23:53 ◼   ► and instead mount from my SuperDuper

00:23:55 ◼   ► clone my mac looks exactly like it was

00:23:58 ◼   ► when I backed it up and I think they

00:24:01 ◼   ► don't have that yet

00:24:03 ◼   ► with iOS and I i I'm not even I I don't

00:24:07 ◼   ► see what the argument is why they

00:24:08 ◼   ► shouldn't like you said like sometimes

00:24:12 ◼   ► you be restored from backup and it's

00:24:14 ◼   ► like half your apps are there and half

00:24:15 ◼   ► aren't and yeah they were you know some

00:24:18 ◼   ► some weird ones would show up where they

00:24:20 ◼   ► just be not registered to the right

00:24:22 ◼   ► itunes account and i just it the the

00:24:25 ◼   ► same with Apple was always you know it

00:24:27 ◼   ► just works and and that's still true for

00:24:31 ◼   ► the most part but sometimes it doesn't

00:24:32 ◼   ► work at all it's in it's infuriating but

00:24:34 ◼   ► it just isn't that easy to get back to

00:24:36 ◼   ► where you were it's good that you have

00:24:37 ◼   ► these iCloud backups but it just doesn't

00:24:39 ◼   ► seem right

00:24:40 ◼   ► I don't know and it doesn't you know

00:24:42 ◼   ► doesn't have ever to have all your

00:24:43 ◼   ► passwords

00:24:44 ◼   ► it's weird like some of the passwords

00:24:45 ◼   ► there and some are in and i don't quite

00:24:49 ◼   ► get it there's not quite a logic or a

00:24:51 ◼   ► rhyme and reason to it and I you know I

00:24:53 ◼   ► guess I run into this more often than

00:24:54 ◼   ► most people because I get these review

00:24:56 ◼   ► units or I gonna buy one of everything

00:24:58 ◼   ► and so it feels like every couple months

00:25:00 ◼   ► i'm setting up a new iPad and I want all

00:25:04 ◼   ► my stuff over and it's not just always

00:25:06 ◼   ► seems like it takes longer and more

00:25:08 ◼   ► steps than then it should

00:25:10 ◼   ► that's actually an opportunity for

00:25:13 ◼   ► microsoft in this space as they're

00:25:17 ◼   ► trying to gain traction both in the

00:25:19 ◼   ► phone and tablet market at the same time

00:25:20 ◼   ► is that as they're pushing windows phone

00:25:24 ◼   ► 8 and Windows 8 44 touch devices they're

00:25:31 ◼   ► they're launching now in this era of

00:25:34 ◼   ► where everybody sort of expects

00:25:36 ◼   ► everything to backup and restore to the

00:25:37 ◼   ► cloud and and they've got their you know

00:25:40 ◼   ► whatever they call windows live api's

00:25:42 ◼   ► whatever they call it but they have

00:25:43 ◼   ► these api's that app developers for

00:25:46 ◼   ► Windows Phone and Windows can just

00:25:48 ◼   ► assume ur there and assume are going to

00:25:50 ◼   ► work for storing data and progress and

00:25:55 ◼   ► stuff like that

00:25:57 ◼   ► ah and there's a very I you know and

00:26:01 ◼   ► we'll see how it works as these devices

00:26:02 ◼   ► rollout and and people use them but as

00:26:04 ◼   ► is the way I understand it should be a

00:26:06 ◼   ► lot more seamless on windows like if you

00:26:10 ◼   ► start playing a game on a windows phone

00:26:11 ◼   ► and

00:26:13 ◼   ► you got a new phone and you login with

00:26:17 ◼   ► your windows ID and you launch that game

00:26:20 ◼   ► it it almost certainly should have

00:26:23 ◼   ► everything you've done all of your safe

00:26:24 ◼   ► levels everything you've done the the

00:26:27 ◼   ► app doesn't have to do anything special

00:26:28 ◼   ► to do that it's like if it's just

00:26:30 ◼   ► storing the data the way it's supposed

00:26:31 ◼   ► to be storing the data it's going into

00:26:33 ◼   ► your windows live account and I feel

00:26:34 ◼   ► like iOS is behind in that regard and I

00:26:37 ◼   ► feel like part of it is that it launched

00:26:38 ◼   ► in this you know in 2007 with the

00:26:41 ◼   ► original iphone in this area that was

00:26:43 ◼   ► still like the tail end of the sinking

00:26:46 ◼   ► devices to your Mac or PC era as opposed

00:26:50 ◼   ► to assuming that the cloud is there it's

00:26:56 ◼   ► funny how that you know that Microsoft

00:26:59 ◼   ► has long had this advantage of such a

00:27:01 ◼   ► huge footprint with windows and you know

00:27:06 ◼   ► I always thought this would be just just

00:27:09 ◼   ► a huge advantage especially over apple

00:27:11 ◼   ► in mobile because they already have all

00:27:14 ◼   ► your stuff and they often have your

00:27:16 ◼   ► email with hotmail and increasingly they

00:27:18 ◼   ► have your recreation with the xbox and

00:27:21 ◼   ► they just never really took advantage of

00:27:24 ◼   ► that you know part of it was always that

00:27:26 ◼   ► the windows mobile software was just you

00:27:29 ◼   ► know five years behind everyone else's

00:27:30 ◼   ► butt and now this is a real opportunity

00:27:33 ◼   ► for them to kind of reset that I I just

00:27:37 ◼   ► don't know if they will once again

00:27:38 ◼   ► yeah I don't know there's definitely an

00:27:41 ◼   ► opportunity for them now and I feel like

00:27:43 ◼   ► it's a much better and deeper i'm not

00:27:45 ◼   ► saying that it doesn't resonate

00:27:46 ◼   ► instantly liked that did like right

00:27:49 ◼   ► seems to me like they're trying to sell

00:27:50 ◼   ► surface as look this thing has a

00:27:51 ◼   ► keyboard that it's meant to work with

00:27:53 ◼   ► that give you really you know if you

00:27:54 ◼   ► wish your ipad had a keyboard you should

00:27:55 ◼   ► get this and I can see how that

00:27:57 ◼   ► resonates and I see people in airports

00:27:59 ◼   ► with their iPads jerry-rigged with these

00:28:01 ◼   ► crazy you know

00:28:06 ◼   ► ipad keyboard hardware stuff did he

00:28:10 ◼   ► bought a surface now I did not buy 1i

00:28:12 ◼   ► don't think I'm going to I think I've

00:28:14 ◼   ► seen enough to sort of Judge it and and

00:28:17 ◼   ► I I that if i bought it i think I don't

00:28:20 ◼   ► think I've ever really use I'm

00:28:22 ◼   ► definitely curious and you know but i

00:28:24 ◼   ► think an hour playing with it was

00:28:25 ◼   ► enough for me but I do I just feel like

00:28:29 ◼   ► conceptually they've got something where

00:28:30 ◼   ► the whole thing is cloud-based that

00:28:32 ◼   ► they've got the this sort of the day

00:28:34 ◼   ► they've got a middle ground between

00:28:35 ◼   ► Apple and Google where Google everything

00:28:38 ◼   ► is cloud-based but primarily through the

00:28:39 ◼   ► web you know that PAP know people using

00:28:42 ◼   ► gmail through a web browser and apple

00:28:44 ◼   ► has the apps the local apps you know and

00:28:47 ◼   ► they all the advantages of native apps

00:28:49 ◼   ► but they don't have the cloud thing I

00:28:52 ◼   ► feel like there's a middle ground

00:28:52 ◼   ► therefore win for windows where you get

00:28:55 ◼   ► native apps with ubiquitous cloud

00:28:58 ◼   ► storage and then everything syncs

00:29:03 ◼   ► together

00:29:04 ◼   ► yeah in theory in theory it's one of

00:29:07 ◼   ► those things where if they had all this

00:29:09 ◼   ► you know four years ago

00:29:11 ◼   ► for example i think a lot of people

00:29:13 ◼   ► would be really really impressed with it

00:29:15 ◼   ► and i would totally bought a surface for

00:29:19 ◼   ► five years ago but they're just every

00:29:22 ◼   ► time it seems like they're you know

00:29:23 ◼   ► they're playing catch-up here like what

00:29:25 ◼   ► you when they did the zune it was not a

00:29:27 ◼   ► bad idea but they copied the wrong ipod

00:29:30 ◼   ► you know they did it by the time the

00:29:32 ◼   ► zune came out everyone was on to the

00:29:33 ◼   ► mini and the nano and it'd be the you

00:29:37 ◼   ► know basically last year's ipod and and

00:29:39 ◼   ► it seems like the surface is is almost

00:29:42 ◼   ► like last year's ipad and that they're

00:29:45 ◼   ► not really ahead of the game I the first

00:29:48 ◼   ► kind of PDA i bought was was the palm

00:29:52 ◼   ► five but then notnot too long after that

00:29:56 ◼   ► I bought one of those windows ce e del

00:30:00 ◼   ► axioms remember that and it was it was a

00:30:03 ◼   ► really really really impressive tiny

00:30:06 ◼   ► little piece of hardware and I I you

00:30:08 ◼   ► know I was all mac at that point i'd had

00:30:11 ◼   ► never owned a windows computer but I was

00:30:13 ◼   ► like wow this is really cool microsoft

00:30:15 ◼   ► has something here that it's really

00:30:17 ◼   ► promising and and since then you know

00:30:20 ◼   ► until now this is the first time with

00:30:22 ◼   ► with surface that I've even thought for

00:30:26 ◼   ► second about about buying some sort of

00:30:28 ◼   ► windows related portable thing so but I

00:30:32 ◼   ► tried it out too and i went to the they

00:30:34 ◼   ► have these pop-up stores everywhere and

00:30:35 ◼   ► i went to one in Manhattan

00:30:37 ◼   ► and play with it for a few minutes and

00:30:39 ◼   ► it just you know right away I was like

00:30:41 ◼   ► okay this is it's not 10 times better

00:30:44 ◼   ► than the ipad or whatever so it's not

00:30:46 ◼   ► gonna be hard hard to get people who

00:30:49 ◼   ► have at least experienced iOS 22 jump on

00:30:52 ◼   ► that one

00:30:53 ◼   ► alright let's pick this up on the flip

00:30:55 ◼   ► side of the sponsor read but let me tell

00:30:57 ◼   ► you about our first sponsor our first

00:30:58 ◼   ► sponsor is a boss jock studio b.o.s.s jo

00:31:04 ◼   ► ck it's a podcasting app for iOS and its

00:31:09 ◼   ► kind of blew me away watching the movies

00:31:11 ◼   ► you

00:31:13 ◼   ► it's a app from making your own podcast

00:31:15 ◼   ► right from your iphone no pc needed and

00:31:20 ◼   ► it's kind of amazing

00:31:21 ◼   ► they've got these demo videos you've got

00:31:23 ◼   ► to seem to believe him and see how how

00:31:25 ◼   ► cool this is

00:31:25 ◼   ► they're sponsoring it right now because

00:31:28 ◼   ► this is the month now these are these

00:31:30 ◼   ► are hashtags that I'm you know I'm not

00:31:32 ◼   ► really a big hashtag user but it's a

00:31:33 ◼   ► pack pound sign

00:31:35 ◼   ► audio MO and pound sign nap pod pomo

00:31:40 ◼   ► think that's like national podcast month

00:31:43 ◼   ► thing and what it means is that audio

00:31:46 ◼   ► producers across the world or publishing

00:31:48 ◼   ► every day this month and then they're

00:31:49 ◼   ► tweeting their their podcast with these

00:31:51 ◼   ► tags you can do it all right from your

00:31:54 ◼   ► iphone i know post-production necessary

00:31:59 ◼   ► they've got dynamics processing

00:32:00 ◼   ► compression and limiting its applied to

00:32:03 ◼   ► the mic in the mix right as you do it

00:32:05 ◼   ► for loud level audio anybody's done

00:32:08 ◼   ► podcasting knows that that getting the

00:32:10 ◼   ► levels right on the audio is really have

00:32:12 ◼   ► the game and they've got buttons for all

00:32:16 ◼   ► this stuff that you can set up in

00:32:17 ◼   ► advance with intro and outro bumpers

00:32:20 ◼   ► background music on the fly so you just

00:32:23 ◼   ► you can load music from your music

00:32:25 ◼   ► library you can hook it up with your

00:32:27 ◼   ► dropbox account and load music from your

00:32:29 ◼   ► dropbox account you can even paced music

00:32:31 ◼   ► from other music apps if you copy and

00:32:33 ◼   ► then switch over to bostock studio you

00:32:36 ◼   ► can paste it in so you have these

00:32:38 ◼   ► buttons loaded up with with audio that

00:32:40 ◼   ► you can as you're doing the show if

00:32:43 ◼   ► you've got intro and outro music or

00:32:46 ◼   ► bumpers or stuff like that you just do

00:32:47 ◼   ► it all on the fly right

00:32:49 ◼   ► phone it's kind of amazing it exports

00:32:53 ◼   ► anywhere you want to go to exports via

00:32:55 ◼   ► FTP and exports to dropbox it exports to

00:32:58 ◼   ► soundcloud iTunes you can send it over

00:33:02 ◼   ► Wi-Fi you can do itunes sharing you can

00:33:05 ◼   ► email any of this standard sharing stuff

00:33:07 ◼   ► from iOS formats you can encode to just

00:33:11 ◼   ► about any format you want to mp3 m4a wav

00:33:14 ◼   ► files AIFF files it it works with our

00:33:18 ◼   ► external mics did you notice i didn't

00:33:19 ◼   ► even know that there were extra you know

00:33:21 ◼   ► like professional-quality external mics

00:33:23 ◼   ► for iOS but there are there's the apogee

00:33:26 ◼   ► Mike the ik multimedia iRig mic cast and

00:33:30 ◼   ► then blue Mikey all of them work just

00:33:33 ◼   ► great with this it's got full this is

00:33:36 ◼   ► fantastic full voiceover compatibility

00:33:38 ◼   ► for visually impaired producers and I

00:33:41 ◼   ► can totally see this gets right back to

00:33:43 ◼   ► that whole argument about creation vs

00:33:45 ◼   ► consumption on iOS devices how an iOS

00:33:49 ◼   ► device would be a vastly superior

00:33:51 ◼   ► computer to produce a podcast for if you

00:33:54 ◼   ► were visually impaired than a mac you

00:33:55 ◼   ► know with with voiceover kept

00:33:57 ◼   ► compatibility like boss jack has so

00:34:00 ◼   ► right now in the app store you go you

00:34:03 ◼   ► can buy it's the iphone ipod touch

00:34:04 ◼   ► version is out right now

00:34:06 ◼   ► now they're working on an update it's

00:34:08 ◼   ► going to be free it's gonna be free

00:34:09 ◼   ► update with universal ipad and iphone 5

00:34:12 ◼   ► update its coming very very soon it's

00:34:15 ◼   ► going to be great on the ipad mini so

00:34:18 ◼   ► check it out our inaction you can go to

00:34:20 ◼   ► boss jock studio.com they've got great

00:34:24 ◼   ► videos to show you how it works you can

00:34:26 ◼   ► be blown away

00:34:27 ◼   ► check them out boss drops to do that

00:34:30 ◼   ► this is one of those things where the

00:34:33 ◼   ► kids these days are so lucky man like

00:34:36 ◼   ► when I was in whatever middle school or

00:34:38 ◼   ► high school or something i had a folder

00:34:40 ◼   ► full of wave files that i was trying to

00:34:42 ◼   ► do like a pod flick take a radio show in

00:34:45 ◼   ► the basement you know and what I guess

00:34:47 ◼   ► would now be a podcast and I had none of

00:34:50 ◼   ► this stuff right you know this is just

00:34:51 ◼   ► so cool i had the exact same thought

00:34:53 ◼   ► what if you want to make a podcast and

00:34:54 ◼   ► have music come in and out and it's like

00:34:56 ◼   ► now you just load it it's so stupid easy

00:34:59 ◼   ► with this app it's ridiculous and I

00:35:01 ◼   ► don't even know again like when I was a

00:35:03 ◼   ► teenager I I don't even know where I

00:35:05 ◼   ► would have even gotten started trying to

00:35:06 ◼   ► you know fade-out music and have my

00:35:08 ◼   ► voice come up over it would have been

00:35:10 ◼   ► ridiculous i probably would have just

00:35:12 ◼   ► had like two tape decks playing

00:35:14 ◼   ► side-by-side and recording onto a third

00:35:16 ◼   ► I suggest we had some audio equipment i

00:35:20 ◼   ► see some real nerd stuff like doing

00:35:23 ◼   ► play-by-play for a baseball game with

00:35:25 ◼   ► with the you know with a microphone and

00:35:27 ◼   ► headphones

00:35:28 ◼   ► yeah but that's amazing i'm just and you

00:35:31 ◼   ► know it really is its day that's turnkey

00:35:33 ◼   ► publishing I mean I don't want to you

00:35:35 ◼   ► know sponsor is over but it really is

00:35:36 ◼   ► that you do the whole thing right from

00:35:38 ◼   ► your iphone just that there's no

00:35:39 ◼   ► post-processing necessary to do the

00:35:41 ◼   ► whole thing everything is leveled

00:35:42 ◼   ► everything is blended together

00:35:44 ◼   ► just spit it right out into your dropbox

00:35:46 ◼   ► and you're done

00:35:47 ◼   ► it's crazy holy crazy so we're talking

00:35:51 ◼   ► about the surface and you know as it

00:35:54 ◼   ► ties and related i mean there's just no

00:35:56 ◼   ► way not to compare it to to iOS and 22

00:36:01 ◼   ► the ipad and i agree i've seen a couple

00:36:02 ◼   ► people this week as you know people

00:36:05 ◼   ► start getting their minis who said the

00:36:07 ◼   ► same thing you just said which is that

00:36:08 ◼   ► boy it really feels like Apple just yank

00:36:14 ◼   ► and Microsoft finally and you know that

00:36:16 ◼   ► they've you know they've shipped like a

00:36:18 ◼   ► 2011 ipad competitor which is the same

00:36:22 ◼   ► problem Paul mad our HP or whatever it

00:36:25 ◼   ► was you know they're there

00:36:28 ◼   ► the what's the skating toward where the

00:36:30 ◼   ► puck used to be kind of situation but

00:36:33 ◼   ► maybe that's ok there's still this

00:36:37 ◼   ► concept of using office on this thing

00:36:41 ◼   ► that I just don't get it at all like you

00:36:44 ◼   ► know maybe maybe I've been publishing on

00:36:48 ◼   ► the web too long and i haven't used the

00:36:49 ◼   ► word doc in a long time but it's just

00:36:51 ◼   ► the idea that these thin tablets which

00:36:55 ◼   ► are you know kind of almost like a

00:36:57 ◼   ► recreation device to a lot of people

00:36:59 ◼   ► they're like oh this is fun i don't have

00:37:01 ◼   ► to use this thing for work

00:37:03 ◼   ► the idea that that all the sudden you're

00:37:04 ◼   ► going to want to go and not doing excel

00:37:07 ◼   ► model on this to me that it just doesn't

00:37:10 ◼   ► make any sense

00:37:11 ◼   ► and I've tried you know i i've

00:37:13 ◼   ► downloaded Pages and Numbers and Keynote

00:37:15 ◼   ► use them all on I don't use pages i use

00:37:18 ◼   ► numbers all the time and came out all

00:37:22 ◼   ► the time on my mac and then it's great

00:37:25 ◼   ► but I just have never thought to spend

00:37:29 ◼   ► any time with them on an iPad it just

00:37:31 ◼   ► doesn't make any sense to me so i don't

00:37:34 ◼   ► know i think if anything that some of

00:37:36 ◼   ► the entertainment stuff that Microsoft

00:37:38 ◼   ► has is more attractive than the office

00:37:41 ◼   ► stuff like if you could tell anyone with

00:37:43 ◼   ► the next box that they could play you

00:37:46 ◼   ► know either part of their game or even

00:37:48 ◼   ► the full version of the game you know I

00:37:51 ◼   ► don't know how to do the controller but

00:37:53 ◼   ► if you could do something I on a surface

00:37:56 ◼   ► to me that's a lot more interesting than

00:37:58 ◼   ► hey this thing runs office

00:38:01 ◼   ► I don't know yeah and I think it's

00:38:03 ◼   ► telling that there's always been the

00:38:08 ◼   ► what are you gonna do on it

00:38:10 ◼   ► question about the ipad right if you

00:38:14 ◼   ► know and and you know it's really half

00:38:16 ◼   ► of it was really the just about the

00:38:17 ◼   ► whole presentation in 2010 when Steve

00:38:20 ◼   ► Jobs debuted is you know this you know

00:38:22 ◼   ► this slide as you know is a phone on one

00:38:24 ◼   ► side there's a macbook on the other is

00:38:26 ◼   ► there room in the middle for something

00:38:28 ◼   ► in here and if so the only reason

00:38:30 ◼   ► anybody is going to buy it is if that

00:38:32 ◼   ► stuff you can do here in the middle is

00:38:33 ◼   ► better than doing it anywhere else and

00:38:37 ◼   ► there you know and I don't think it's a

00:38:40 ◼   ► coincidence that the you know they

00:38:42 ◼   ► launched with these ipad versions of of

00:38:45 ◼   ► the off you know might have apples

00:38:46 ◼   ► office apps of pages keynote and numbers

00:38:49 ◼   ► and nobody you know it just doesn't seem

00:38:51 ◼   ► like any of those three apps and I know

00:38:53 ◼   ► they're still top sellers but I just

00:38:56 ◼   ► don't hear people saying yeah that's

00:38:58 ◼   ► what I love doing on my iPad and I I

00:39:00 ◼   ► can't say that like looking over

00:39:01 ◼   ► people's shoulders and airports and

00:39:03 ◼   ► coffee shops that I see people doing

00:39:04 ◼   ► numbers spreadsheets on your iPad that

00:39:06 ◼   ► often i think they were like it was sort

00:39:09 ◼   ► of a bad gas

00:39:09 ◼   ► I think it's good that those apps exist

00:39:11 ◼   ► and i do use them especially now with

00:39:14 ◼   ► iCloud where I can store like these

00:39:15 ◼   ► spreadsheets like I keep my my

00:39:17 ◼   ► sponsorship schedules and a number of

00:39:18 ◼   ► spreadsheet

00:39:19 ◼   ► and I updated almost all the time from

00:39:21 ◼   ► my mac but it's fantastic if somebody

00:39:25 ◼   ► sends me an email and i can check i can

00:39:27 ◼   ► just open it up on my iPhone and and

00:39:29 ◼   ► check and I can see it and if i need to

00:39:31 ◼   ► you know make a change or something like

00:39:33 ◼   ► that i can do it but it's a we always

00:39:35 ◼   ► feels real finicky it seems like they

00:39:37 ◼   ► did it like a zit

00:39:39 ◼   ► yeah as an insurance policy you know to

00:39:41 ◼   ► be get it took up a good chunk of the

00:39:43 ◼   ► Keen out and it was apple's way of

00:39:45 ◼   ► saying hey you can feel comfortable that

00:39:47 ◼   ► these apps exist that they still sell

00:39:50 ◼   ► like crazy like they're always near the

00:39:52 ◼   ► top of the top-grossing list so people

00:39:54 ◼   ► kind of by that to feel comfortable that

00:39:56 ◼   ► they have them I it's sort of i think

00:39:59 ◼   ► the same way that they built that texas

00:40:02 ◼   ► hold'em game you know when the app store

00:40:03 ◼   ► first launched it was the no we don't we

00:40:06 ◼   ► don't know if anyone's going to make a

00:40:08 ◼   ► lot of good games for these things so at

00:40:09 ◼   ► least we got one right and and then I've

00:40:13 ◼   ► seen how usage hasn't really gone that

00:40:17 ◼   ► way but I think it's telling that they

00:40:19 ◼   ► haven't really updated them know at all

00:40:21 ◼   ► okay well they haven't for the mac

00:40:23 ◼   ► either i guess but i think that it's you

00:40:25 ◼   ► know I think there's still potential

00:40:27 ◼   ► there but i do think a big part of the

00:40:28 ◼   ► problem numbers to me is the biggest

00:40:30 ◼   ► example is that a spreadsheet that's

00:40:31 ◼   ► optimized for the ipad like that it was

00:40:34 ◼   ► just I pad only and didn't even have a

00:40:36 ◼   ► mac or windows counterpart I think would

00:40:38 ◼   ► be a lot different than what we've got

00:40:40 ◼   ► with numbers like we're numbers to me is

00:40:42 ◼   ► is it's all trying to maintain the

00:40:44 ◼   ► fidelity of these spreadsheets you make

00:40:45 ◼   ► on your Mac where you can make the cells

00:40:48 ◼   ► real small and you've got this real

00:40:49 ◼   ► precise mouse pointer and a for most

00:40:52 ◼   ► people a much bigger screen than you

00:40:54 ◼   ► know 10 inches

00:40:56 ◼   ► whereas I feel like a really truly

00:40:59 ◼   ► native ipad spreadsheet app would have

00:41:02 ◼   ► much bigger finger friendly cells and an

00:41:06 ◼   ► interface but I don't even think the

00:41:08 ◼   ► whole active spreadsheet in really is

00:41:10 ◼   ► conducive to touch i mean it's a you

00:41:12 ◼   ► know it's a real data processing

00:41:15 ◼   ► intensive thing where is that the like

00:41:18 ◼   ► you know you always say Oh microsoft

00:41:20 ◼   ► would appeal to the enterprise and that

00:41:21 ◼   ► was always the thing that room was

00:41:23 ◼   ► supposedly going to be good at two but

00:41:25 ◼   ► in touch it seems like the enterprise is

00:41:27 ◼   ► not the same thing as it is in pcs like

00:41:30 ◼   ► npcs it's this idea of

00:41:32 ◼   ► a huge office with a hunt you know with

00:41:34 ◼   ► 500l towers a stacked up in it in touch

00:41:39 ◼   ► it seems like the enterprise is this

00:41:41 ◼   ► tablet's everywhere in places that there

00:41:44 ◼   ► were never computers before I i just got

00:41:47 ◼   ► coffee on the way home before the show

00:41:49 ◼   ► and you know of course the cash register

00:41:51 ◼   ► it at almost all the coffee shops that

00:41:53 ◼   ► I've been to in the last few months

00:41:55 ◼   ► they're all ipads and that's kind of the

00:41:58 ◼   ► new enterprise and it doesn't seem like

00:42:00 ◼   ► Microsoft know me of course I I haven't

00:42:03 ◼   ► done a lot of research it doesn't seem

00:42:04 ◼   ► like they have a big plan for that

00:42:07 ◼   ► yeah i I just I just don't I don't know

00:42:12 ◼   ► I feel like that they're trying to

00:42:14 ◼   ► maintain and a connection with the past

00:42:17 ◼   ► that they anticipate being there forever

00:42:19 ◼   ► that isn't isn't going to be by the way

00:42:22 ◼   ► that's why I think they're still doing

00:42:24 ◼   ► the ipad 2 which is these you know that

00:42:26 ◼   ► the ipad as the display as signage

00:42:29 ◼   ► and/or cat cafe cash register right or

00:42:33 ◼   ► if you don't need to spend money on

00:42:35 ◼   ► retina right who needs right now when

00:42:36 ◼   ► it's some kids gonna spill soda on

00:42:39 ◼   ► understanding i mean i don't have sales

00:42:41 ◼   ► numbers apple is you never breaks that

00:42:42 ◼   ► stuff down and even privately whoever

00:42:45 ◼   ► the people are you know exactly which

00:42:46 ◼   ► ipad have sold you know they're not

00:42:51 ◼   ► going to tell me but you know just

00:42:52 ◼   ► offhandedly and like you know just in

00:42:55 ◼   ► raw numbers though it's you know I've

00:42:57 ◼   ► been told that yeah the ipad 2

00:42:59 ◼   ► definitely has sold well and Horace did

00:43:02 ◼   ► you has figured out i don't even know

00:43:05 ◼   ► the ways that guys like a like a wizard

00:43:07 ◼   ► with numbers but he's figured out that

00:43:08 ◼   ► the average revenue per ipad has come

00:43:12 ◼   ► down pretty significantly in the last

00:43:14 ◼   ► seven months and that the only expert

00:43:16 ◼   ► the only possible explanation for that

00:43:17 ◼   ► is that the 399 ipad2 was selling very

00:43:20 ◼   ► well because there's no other way that

00:43:22 ◼   ► because that the prices didn't change

00:43:24 ◼   ► otherwise the only way that the average

00:43:26 ◼   ► revenue per ipad would have come down as

00:43:30 ◼   ► if that 399 iPad sold really well yeah

00:43:35 ◼   ► and actually have the number somewhere

00:43:37 ◼   ► not in front of me

00:43:39 ◼   ► nevermind haha that's Mac + iPad so that

00:43:43 ◼   ► doesn't tell us anything

00:43:44 ◼   ► no I

00:43:45 ◼   ► yeah i agree and that's why I think this

00:43:47 ◼   ► 330 i pad mini like you know yeah it's

00:43:52 ◼   ► not 200 bucks but it's also not 500

00:43:55 ◼   ► bucks so and you know and needs it's a

00:43:59 ◼   ► way to easy even for the reasonable you

00:44:01 ◼   ► know the smart handsome guys like me and

00:44:03 ◼   ► you Dan

00:44:04 ◼   ► it's easy for us to get caught up in

00:44:06 ◼   ► what's going on right now you know and

00:44:09 ◼   ► consider like the long-term to be the

00:44:11 ◼   ► end of this quarter

00:44:13 ◼   ► whereas if you just look just one year

00:44:15 ◼   ► out and you know two or three years from

00:44:17 ◼   ► now the distance between november 2012

00:44:20 ◼   ► in November 2013 and you know from the

00:44:22 ◼   ► from the future it doesn't look it's not

00:44:24 ◼   ► that big you know one year isn't that

00:44:26 ◼   ► much time with a year from now if they

00:44:28 ◼   ► have a 329 retina ipad mini and then

00:44:32 ◼   ► keep the non-retina 1 and use that to

00:44:35 ◼   ► drop the point below 300 while the whole

00:44:37 ◼   ► thing just makes total sense then we

00:44:40 ◼   ► have the only way that doesn't work out

00:44:42 ◼   ► for them and it just I just don't see

00:44:43 ◼   ► this happening and I think they know it

00:44:45 ◼   ► too is if you know these 200 and 250

00:44:49 ◼   ► dollar tablets from amazon and google

00:44:51 ◼   ► just sell an unbelievable numbers over

00:44:53 ◼   ► the next you know eight nine ten months

00:44:55 ◼   ► and I just don't think that's gonna

00:44:57 ◼   ► happen i don't see it either the there's

00:45:00 ◼   ► a lot of praise among the kind of nerd

00:45:04 ◼   ► set above the nexus tablets but I don't

00:45:07 ◼   ► even know where to buy one like and i

00:45:10 ◼   ► wrote a post about this i think last

00:45:12 ◼   ► week or the week before but with an ipad

00:45:15 ◼   ► you know it's very obvious you go to

00:45:17 ◼   ► your local apple store or the electronic

00:45:20 ◼   ► store with a smartphone you generally

00:45:22 ◼   ► buy from your carrier but with the nexus

00:45:25 ◼   ► and you know with the kindle yeah you go

00:45:27 ◼   ► to amazon.com the the world's most

00:45:29 ◼   ► popular online store but if you want to

00:45:31 ◼   ► buy a nexus tablet

00:45:33 ◼   ► where do you even go you know Microsoft

00:45:37 ◼   ► Elise has has taken upon itself to set

00:45:39 ◼   ► up some stores in basically every mall

00:45:42 ◼   ► in every nice mall and I google you know

00:45:47 ◼   ► what are they not rivage not trying to

00:45:49 ◼   ► sell that many of them i don't know it

00:45:51 ◼   ► date they do seem to have completely is

00:45:54 ◼   ► issued brick-and-mortar retail

00:45:57 ◼   ► which I think makes sense for some

00:46:01 ◼   ► things like me a you know obviously

00:46:05 ◼   ► phones are going to go through carriers

00:46:08 ◼   ► primarily so they've been able to sell

00:46:09 ◼   ► you know an insane amount of phones

00:46:11 ◼   ► without ever having to touch retail and

00:46:15 ◼   ► you know even their their ecommerce

00:46:16 ◼   ► efforts they kind of scaled back at

00:46:19 ◼   ► because they did so poorly but tablets

00:46:21 ◼   ► are iono i wish i knew what percent of

00:46:24 ◼   ► you know Apple will tell you what

00:46:26 ◼   ► percent of Max they sell in their apple

00:46:28 ◼   ► stores but they don't say for the ipad i

00:46:30 ◼   ► wish that I I knew that might i would

00:46:33 ◼   ► guess that it's pretty high when I would

00:46:35 ◼   ► like to know 24 like barnes and noble

00:46:37 ◼   ► and I feel like the Nook is often the

00:46:39 ◼   ► dark matter in these discussions because

00:46:41 ◼   ► it's just seems like everybody and I do

00:46:44 ◼   ► this too is that when you say well what

00:46:45 ◼   ► are the biggest competitors to the ipad

00:46:47 ◼   ► i think surface nexus kindle but nook is

00:46:53 ◼   ► doing pretty good

00:46:54 ◼   ► I mean it's certainly that at least it's

00:46:56 ◼   ► not like a complete dud but i wonder how

00:47:00 ◼   ► much of theirs are being sold through

00:47:02 ◼   ► their brick-and-mortar retail stores

00:47:04 ◼   ► I mean I know that when I go into the

00:47:06 ◼   ► one here in philly that the barnes and

00:47:07 ◼   ► noble it's impossible to miss than the

00:47:10 ◼   ► kiosk I mean it is you come in the door

00:47:13 ◼   ► and i would i would venture to say it's

00:47:17 ◼   ► the best real estate in the entire store

00:47:19 ◼   ► absolutely i think it's i think it's

00:47:22 ◼   ► pretty much you know that's what it is

00:47:24 ◼   ► it's the fact that they have such great

00:47:26 ◼   ► to distribution within their own know

00:47:30 ◼   ► within their own chain i mean at my my

00:47:33 ◼   ► kind of one-liner about the nuke is that

00:47:35 ◼   ► the most amazing thing about it is that

00:47:37 ◼   ► it exists it's this bookstore chain of

00:47:40 ◼   ► all companies has been able to make like

00:47:42 ◼   ► it and actually ok computer you know

00:47:46 ◼   ► that target hasn't been able to do that

00:47:48 ◼   ► or smart or any other retail chain but

00:47:51 ◼   ► all of a sudden this bookstore has this

00:47:53 ◼   ► decent tablet computer and no barnes and

00:47:56 ◼   ► noble I think it's still wear a lot of

00:47:57 ◼   ► people just go to hang out when they

00:47:59 ◼   ► when they have time to kill and you know

00:48:02 ◼   ► 200 bucks is it's not an absurd amount

00:48:05 ◼   ► spent at the bookstore that's like three

00:48:07 ◼   ► dvds so I think that's done really well

00:48:10 ◼   ► for them and now don't forget microsoft

00:48:12 ◼   ► now owns a chunk of that note business

00:48:14 ◼   ► up and I you know that that's I always

00:48:17 ◼   ► wonder is that like they're kind of plan

00:48:18 ◼   ► B if things don't work out with nokia is

00:48:20 ◼   ► going to be okay you know is that

00:48:23 ◼   ► strikes me horrible business that

00:48:25 ◼   ► strikes me there now that i think about

00:48:27 ◼   ► it because i mentioned i think with mg

00:48:29 ◼   ► last week that at the surface event in

00:48:31 ◼   ► New York the demo units and Microsoft

00:48:33 ◼   ► had set up they had a bunch of

00:48:35 ◼   ► third-party apps including Amazon Kindle

00:48:37 ◼   ► but it was weird because the kindle apps

00:48:39 ◼   ► didn't have any books in them you can

00:48:41 ◼   ► launch the kindle app but there were

00:48:43 ◼   ► they didn't they didn't preload any

00:48:44 ◼   ► kindle books in there which seemed like

00:48:46 ◼   ► what's the point of even putting the app

00:48:48 ◼   ► on their way now makes me wonder why

00:48:50 ◼   ► they like maybe there is no nook app for

00:48:53 ◼   ► Windows 8 and maybe I guess that's

00:48:54 ◼   ► probably the answer but I think that's

00:48:56 ◼   ► probably it yeah but it just seems like

00:48:58 ◼   ► poor coordination given that they're

00:49:00 ◼   ► they're allied you know that they had to

00:49:02 ◼   ► put a kindle app I mean like the hankie

00:49:05 ◼   ► as popular as the kindle app for iOS is

00:49:07 ◼   ► I really don't expect it ever to be set

00:49:09 ◼   ► up on the the devil you have set an appt

00:49:11 ◼   ► right then can you imagine being the guy

00:49:14 ◼   ► at Microsoft just to call the guy at

00:49:16 ◼   ► amazon and say hey could you give us a

00:49:18 ◼   ► bunch of codes for for free for free

00:49:21 ◼   ► books for our demo units or something

00:49:22 ◼   ► like that or high water they just put

00:49:25 ◼   ► free books on there or something

00:49:26 ◼   ► yeah well why not just put the samples

00:49:28 ◼   ► you know just somehow load them up with

00:49:30 ◼   ► the you know what the sample you know I

00:49:32 ◼   ► don't know there's gotta be some way to

00:49:33 ◼   ► do it just put samples on there even if

00:49:34 ◼   ► you want to be cheap and not you know by

00:49:36 ◼   ► the 990 books for the things that's

00:49:39 ◼   ► probably something that they thought of

00:49:40 ◼   ► like an hour before and they're like oh

00:49:42 ◼   ► shoot we don't have any actual books in

00:49:45 ◼   ► here

00:49:46 ◼   ► I wonder whose job is it Apple to pick

00:49:48 ◼   ► what music goes on the the iphones and

00:49:51 ◼   ► ipods in the store

00:49:53 ◼   ► yeah I wonder too i wonder if that comes

00:49:54 ◼   ► from the store like is there something

00:49:56 ◼   ► from the itunes store like to the iTunes

00:49:57 ◼   ► Store get to pick like here's that you

00:50:01 ◼   ► know here's the bead is it is it that

00:50:03 ◼   ► let's put the stuff that is most popular

00:50:05 ◼   ► or put the stuff that we want to be the

00:50:07 ◼   ► most popular it's always an interesting

00:50:09 ◼   ► mix like it's always there's always like

00:50:11 ◼   ► some older stuff and some newer stuff i

00:50:14 ◼   ► assume it's probably just a someone in

00:50:17 ◼   ► the itunes division makes a playlist and

00:50:20 ◼   ► when they do the the retail build

00:50:23 ◼   ► get stuck in there yeah and it's you

00:50:26 ◼   ► know it's true to that they pick which

00:50:27 ◼   ► apps you know like games and stuff like

00:50:29 ◼   ► that I feel like there's a it's probably

00:50:32 ◼   ► a pretty interesting job actually

00:50:34 ◼   ► there's all these little jobs at apple

00:50:36 ◼   ► that I think are really fast like the

00:50:39 ◼   ► you know that or the people who do that

00:50:42 ◼   ► the packaging design that's got to be

00:50:44 ◼   ► that's going to be kind of fun

00:50:47 ◼   ► yeah definitely let's test out 17

00:50:49 ◼   ► different plastics for the the insert

00:50:52 ◼   ► and the new case or something like that

00:50:54 ◼   ► writer or the cellophane that you wrap

00:50:56 ◼   ► the device in right has to have the

00:50:59 ◼   ► right to the right

00:51:01 ◼   ► tearing characteristics and let me take

00:51:05 ◼   ► a break here and do the second sponsor

00:51:07 ◼   ► second sponsor today I'm so happy to

00:51:10 ◼   ► have him back its global d-lite I don't

00:51:13 ◼   ► know how these guys have so many apps

00:51:14 ◼   ► but they have another great app i want

00:51:16 ◼   ► to tell you about its la voi LA it's a

00:51:21 ◼   ► comprehensive screen capture screen

00:51:24 ◼   ► recording image editing and file sharing

00:51:25 ◼   ► tool for the mac so it's a complete and

00:51:29 ◼   ► perfect replacement for the built-in

00:51:31 ◼   ► screen capture stuff and Mac os10 and it

00:51:35 ◼   ► also does screen recording so you can do

00:51:38 ◼   ► a screencast right from your Mac has a

00:51:43 ◼   ► whole bunch of great features that make

00:51:45 ◼   ► this it's just an all-in-one screen

00:51:48 ◼   ► capture screen recording screencasting

00:51:51 ◼   ► app you can capture anything on your

00:51:54 ◼   ► desktop in any shape including a you can

00:51:57 ◼   ► just do like a free hand shape or you

00:51:58 ◼   ► can draw the shape of what it is you

00:52:00 ◼   ► want to record you can capture entire

00:52:03 ◼   ► web pages at once including the

00:52:06 ◼   ► information like the URL the page title

00:52:08 ◼   ► and stuff like that so instead of just

00:52:10 ◼   ► taking a screen capture of the amount of

00:52:12 ◼   ► the webpage that visible on your screen

00:52:14 ◼   ► at once you can use the law to capture

00:52:16 ◼   ► the whole page scrolling down at once in

00:52:19 ◼   ► one picture two great feature so

00:52:23 ◼   ► screencasting it lets you record videos

00:52:25 ◼   ► record your audio as you can talk record

00:52:28 ◼   ► the audio coming out of the apps as you

00:52:30 ◼   ► play it and it has a whole bunch of

00:52:33 ◼   ► video of image editing options so after

00:52:35 ◼   ► you take a screenshot you

00:52:36 ◼   ► can annotate it you can stamp you can do

00:52:41 ◼   ► blurs and filters and stuff like that

00:52:44 ◼   ► has a spotlight feature so you can

00:52:46 ◼   ► highlight a section of the image or of

00:52:49 ◼   ► the video that you want to draw people's

00:52:50 ◼   ► attention to and when you're done when

00:52:53 ◼   ► you have it working just as you want you

00:52:54 ◼   ► can share right from the app the ftp

00:52:58 ◼   ► SFTP flickr you can upload right to

00:53:01 ◼   ► flickr from the app email of course

00:53:04 ◼   ► youtube for the videos you can send them

00:53:06 ◼   ► right there from the app the keyboard

00:53:09 ◼   ► shortcuts are all customizable you can

00:53:13 ◼   ► automatically have the last capture sent

00:53:16 ◼   ► to the clipboard so that you can paste

00:53:17 ◼   ► wherever you you know take a screenshot

00:53:20 ◼   ► annotated and then it's ready to pace

00:53:21 ◼   ► wherever you are wherever you go there

00:53:25 ◼   ► running a sale right now on the odds of

00:53:27 ◼   ► the sale goes til November eighteenth so

00:53:29 ◼   ► we're recording right now on the eight

00:53:31 ◼   ► November it's going to come out on the

00:53:32 ◼   ► night so you got about a week when you

00:53:34 ◼   ► listen to this and it costs just 999 go

00:53:39 ◼   ► right to the mac app store or you can go

00:53:41 ◼   ► to global delights website and buy it

00:53:43 ◼   ► right from them at sixty-seven percent

00:53:45 ◼   ► off the regular price of thirty bucks

00:53:49 ◼   ► you can get it right now for just 999 to

00:53:51 ◼   ► steal so if you go to bit ly you guys

00:53:56 ◼   ► know bit.ly/b I tdot ly bit ly / the law

00:54:00 ◼   ► screen capture voi LA screen capture all

00:54:05 ◼   ► one word or just go to the mac app store

00:54:08 ◼   ► and search for global delight you'll

00:54:11 ◼   ► find it

00:54:12 ◼   ► you've also got a 15-day trial now

00:54:14 ◼   ► obviously are not going to get that from

00:54:16 ◼   ► the mac app store version you'll go

00:54:17 ◼   ► right to global delights website you get

00:54:19 ◼   ► the 15-day trial great great app added

00:54:22 ◼   ► unbelievable discount through november

00:54:24 ◼   ► 18 the law screen capture from global

00:54:26 ◼   ► delight really cool app and for the the

00:54:31 ◼   ► French speakers that would be voila

00:54:34 ◼   ► voila voila

00:54:36 ◼   ► yeah I sort of make it a habit to

00:54:37 ◼   ► mispronounce every app name I like that

00:54:39 ◼   ► it's a unique touch boiler boiler works

00:54:45 ◼   ► also

00:54:45 ◼   ► yeah blah blah

00:54:48 ◼   ► you see the the live episode I did from

00:54:51 ◼   ► montreal i did the whole thing in French

00:54:52 ◼   ► uh-huh i love that was good

00:54:55 ◼   ► well i did two sentences in French I ran

00:54:57 ◼   ► out of Iran out of friends

00:54:59 ◼   ► hey how'd you get how'd you make out

00:55:01 ◼   ► with Sandy you know I I don't want to

00:55:06 ◼   ► brag but we did great

00:55:08 ◼   ► I i was we we were a couple blocks from

00:55:11 ◼   ► i live in a neighborhood in Brooklyn

00:55:14 ◼   ► called dumbo or a block away from it so

00:55:17 ◼   ► the the waterfront area got pretty

00:55:20 ◼   ► wrecked and some of the restaurants that

00:55:22 ◼   ► you know that we like to go to are not

00:55:25 ◼   ► in business right now but we got pretty

00:55:29 ◼   ► lucky here the power was on the whole

00:55:31 ◼   ► time and the internet went out around

00:55:34 ◼   ► midnight so I was like all right bedtime

00:55:36 ◼   ► and woke up the next morning and it was

00:55:38 ◼   ► back so but I of course i did was

00:55:42 ◼   ► freaking out most of the time because

00:55:44 ◼   ► our windows are these sliding doors and

00:55:48 ◼   ► I was paranoid that they were going to

00:55:50 ◼   ► collapse on us and then basically be

00:55:53 ◼   ► sitting outside so I was not relaxed at

00:55:56 ◼   ► all it was pretty terrifying but the the

00:56:00 ◼   ► windows held up and we stayed dry so but

00:56:03 ◼   ► it's crazy like the city really got

00:56:06 ◼   ► messed up and I you know it's it kind of

00:56:10 ◼   ► says something about our new york city's

00:56:13 ◼   ► infrastructure and at the same time it's

00:56:17 ◼   ► a little i don't want to sound glib but

00:56:19 ◼   ► it's a little fun to go through these

00:56:21 ◼   ► kind of at least before all the bad

00:56:24 ◼   ► stuff happened like the whole preparing

00:56:26 ◼   ► for the hurricane is kind of slightly

00:56:29 ◼   ► fun experience but then once it happened

00:56:32 ◼   ► this time it was really bad so there's a

00:56:36 ◼   ► you know it's been I guess the most uh

00:56:38 ◼   ► the most heartwarming thing has been to

00:56:40 ◼   ► see how people who you know scared okay

00:56:43 ◼   ► have been helping people who haven't

00:56:45 ◼   ► been there's been a lot of effort to

00:56:46 ◼   ► bring food to some of the places that

00:56:49 ◼   ► got hit very hard a lot of the you know

00:56:52 ◼   ► New York has of course is trendy food

00:56:54 ◼   ► truck movement so a lot of the food

00:56:55 ◼   ► trucks have been off serving food to

00:56:58 ◼   ► people who actually need it and not just

00:56:59 ◼   ► people who want it

00:57:01 ◼   ► and that sort of stuff so yeah it was a

00:57:05 ◼   ► weird experience I mean you know you

00:57:07 ◼   ► know it's not like I'm living in miami

00:57:09 ◼   ► or something that hurricane in New York

00:57:11 ◼   ► City theoretically isn't supposed to

00:57:13 ◼   ► happen very often and now we fed to in

00:57:15 ◼   ► two years but doesn't it you know what

00:57:17 ◼   ► it reminds me a little bit of yeah i

00:57:21 ◼   ► just don't see how you can't be of of

00:57:22 ◼   ► the aftermath of 911 of just the city

00:57:25 ◼   ► coming together and people anybody you

00:57:28 ◼   ► can help somebody else helping out yeah

00:57:30 ◼   ► I wasn't here for that I was still

00:57:31 ◼   ► living in Chicago but but yeah that's

00:57:34 ◼   ► what a lot of people were saying it was

00:57:36 ◼   ► obviously a different sort of tragedy

00:57:39 ◼   ► and although it affected in terms of new

00:57:43 ◼   ► york city proper be on Staten Island

00:57:45 ◼   ► like lower manhattan which is where the

00:57:47 ◼   ► world trade center was was hit you know

00:57:50 ◼   ► what was arguably hurt the most by sea

00:57:53 ◼   ► as well like a bunch of my friends who

00:57:54 ◼   ► live down there basically don't have an

00:57:57 ◼   ► apartment unit for the next several

00:57:59 ◼   ► weeks or even months because you know

00:58:02 ◼   ► the whole kind of lower tip of Manhattan

00:58:04 ◼   ► was flooded and everyone's buildings got

00:58:06 ◼   ► their power and messed with so just

00:58:09 ◼   ► little things I remember I saw a thing I

00:58:11 ◼   ► one of those slideshows just the other

00:58:12 ◼   ► day where that in the Meatpacking

00:58:16 ◼   ► District is it of classic Steakhouse old

00:58:20 ◼   ► homestead

00:58:20 ◼   ► they've expanded love Vegas and Atlantic

00:58:23 ◼   ► City branch now but it's really not been

00:58:25 ◼   ► for like a hundred years the steakhouse

00:58:27 ◼   ► in there are electricity's been out and

00:58:30 ◼   ► so the freezers are out so they don't

00:58:31 ◼   ► want anything me to go bad so they're

00:58:33 ◼   ► just they were just cooking up all the

00:58:34 ◼   ► steaks from their freezers and giving

00:58:36 ◼   ► them two cops as you know cops came by

00:58:38 ◼   ► any first responders who just come by

00:58:41 ◼   ► you get a free steak from old homestead

00:58:43 ◼   ► and they're just you know some guys are

00:58:44 ◼   ► just taking amount you know put them in

00:58:46 ◼   ► it and the cars you know the squad cars

00:58:48 ◼   ► is they go and it's just a donut some

00:58:50 ◼   ► about that i thought that was just grow

00:58:52 ◼   ► this there's a lot of that you know

00:58:53 ◼   ► whenever something messed up happens

00:58:56 ◼   ► here there's a lot of that camaraderie

00:58:57 ◼   ► and I think like crime tips a lot like

00:59:00 ◼   ► there were I think a couple days with no

00:59:02 ◼   ► murders or something like rat exactly

00:59:04 ◼   ► although there were also supposedly

00:59:06 ◼   ► people dressed up as power company

00:59:09 ◼   ► people and then robbing oh that's the

00:59:12 ◼   ► word

00:59:13 ◼   ► it's a pretty scummy oh god that almost

00:59:15 ◼   ► makes me want to believe in hell just so

00:59:17 ◼   ► that they could go there

00:59:18 ◼   ► yeah but it wasn't so it works how do

00:59:21 ◼   ► you live with yourself with that

00:59:22 ◼   ► oh that's pretty bad but it is

00:59:24 ◼   ► interesting like how the biggest kind of

00:59:27 ◼   ► the biggest yeah you know now it's cold

00:59:30 ◼   ► and kind of sucks to be without heat or

00:59:31 ◼   ► something like that that week was still

00:59:33 ◼   ► not so freezing and kind of biggest

00:59:36 ◼   ► thing was that people just want to

00:59:37 ◼   ► charge their phones and there were these

00:59:39 ◼   ► kind of impromptu charging stations that

00:59:42 ◼   ► were set up it banks and at restaurants

00:59:45 ◼   ► and hotel lobbies and all this stuff and

00:59:46 ◼   ► it was it was you know yeah come inside

00:59:49 ◼   ► don't be don't be out in the weather but

00:59:50 ◼   ► also charged up your iphone and that's

00:59:54 ◼   ► something that you know I I guess wasn't

00:59:56 ◼   ► so prevalent 10 years ago now i don't

00:59:59 ◼   ► think so at all i do

00:59:59 ◼   ► think so at all i do

01:00:00 ◼   ► I think that's a big difference is the

01:00:01 ◼   ► big blackout they had new york was like

01:00:03 ◼   ► well alright where our apartment's dark

01:00:05 ◼   ► and the TV's off but here it's we do

01:00:07 ◼   ► have this connection to they do the

01:00:09 ◼   ► world but it's running out of battery

01:00:10 ◼   ► right

01:00:11 ◼   ► I that was interesting and I kind of

01:00:14 ◼   ► like the voyeur and me was kind of

01:00:16 ◼   ► tempted to go into the dark zone at

01:00:18 ◼   ► nighttime and shoot some footage and

01:00:20 ◼   ► that kind of stuff but i don't know it

01:00:23 ◼   ► seemed a little little dicey so I i

01:00:26 ◼   ► missed out on that one button next to

01:00:29 ◼   ► the next year I'll get a change and next

01:00:32 ◼   ► year's hurricane i did see a thing I

01:00:33 ◼   ► should look it up put it in the show

01:00:35 ◼   ► notes i saw device on on uncrate the

01:00:38 ◼   ► other day it's a portable iphone charger

01:00:42 ◼   ► and just like a lot of these other ones

01:00:45 ◼   ► you can plug it in the wall on it

01:00:47 ◼   ► it stores a charge and then you connect

01:00:48 ◼   ► the USB cable to any I guess it you know

01:00:50 ◼   ► as it's a USB out so you can charge

01:00:52 ◼   ► anything that can charge over USB with

01:00:54 ◼   ► this thing but it's the distinction is

01:00:56 ◼   ► it has a fold-out hand-cranked so that

01:01:00 ◼   ► in a pinch you can charge this battery

01:01:02 ◼   ► by like turning the hand crank like a

01:01:05 ◼   ► like a pencil sharpener and it's one of

01:01:08 ◼   ► those things where like two weeks ago

01:01:10 ◼   ► would have thought I mean what i mean i

01:01:12 ◼   ► don't know i don't go camping i'm not

01:01:14 ◼   ► buying that thing whereas now I'm

01:01:15 ◼   ► thinking hey maybe I should have one of

01:01:16 ◼   ► those here

01:01:17 ◼   ► yeah is that like the new the new

01:01:19 ◼   ► headlamp is like Hannah something that

01:01:21 ◼   ► yeah I wonder how that's the idea I

01:01:23 ◼   ► imagine that's kind of going to be a

01:01:25 ◼   ► popular gift at least in the East Coast

01:01:27 ◼   ► for Christmas this year that kind of

01:01:29 ◼   ► stuff and god only I don't know I mean I

01:01:32 ◼   ► you know maybe it takes 10,000 cranks to

01:01:34 ◼   ► get a little bit of a charge i don't

01:01:35 ◼   ► know but it

01:01:36 ◼   ► I you know in a pinch so in like

01:01:38 ◼   ► citywide blackout I would do it i would

01:01:40 ◼   ► absolutely do it i just sit there and

01:01:42 ◼   ► turn that thing forever and I won't

01:01:44 ◼   ► charge on my iphone they should soon

01:01:48 ◼   ► I'll be an HTC phone with a built-in

01:01:50 ◼   ► crank some someone will do that extent

01:01:55 ◼   ► we have the hand crank er a unit

01:01:58 ◼   ► yeah yeah and I do think you know I

01:02:00 ◼   ► think that the you know I did the

01:02:04 ◼   ► hierarchy of needs somebody a couple

01:02:05 ◼   ► people have posted about this that

01:02:07 ◼   ► obviously you know that it's kind of

01:02:08 ◼   ► changed you know that obviously you want

01:02:10 ◼   ► food

01:02:11 ◼   ► and shelter first electricity is maybe

01:02:16 ◼   ► like above that and then you want you

01:02:18 ◼   ► want connectivity right you want

01:02:20 ◼   ► internet without you know it's all these

01:02:23 ◼   ► poor people in New York couldn't play

01:02:25 ◼   ► letterpress for a couple days

01:02:26 ◼   ► honestly I i played probably about a

01:02:29 ◼   ► hundred games and letterpress during

01:02:30 ◼   ► that during the thing it was it was

01:02:32 ◼   ► interesting like the the cell the cell

01:02:34 ◼   ► towers of course have battery backups

01:02:36 ◼   ► and that's how I guess the verizon LTE

01:02:40 ◼   ► was on when the cable modem was off but

01:02:42 ◼   ► eventually those gave out to I think

01:02:46 ◼   ► verizon put them on faster though then

01:02:49 ◼   ► that AT&T i want to say I'm not sure

01:02:51 ◼   ► maybe maybe it has to do it

01:02:53 ◼   ► they're being the local phone company

01:02:55 ◼   ► here too i'm not sure what happened but

01:02:57 ◼   ► it almost makes you wonder if there

01:03:00 ◼   ► should be you know if those types of

01:03:03 ◼   ► companies should be even thinking harder

01:03:06 ◼   ► about this sort of stuff or if it was

01:03:08 ◼   ► just a fluke thing and it'll never

01:03:09 ◼   ► happen again i don't know that's the

01:03:10 ◼   ► thing is you know you don't want to be

01:03:12 ◼   ► too prepared for something that's not

01:03:14 ◼   ► going to happen again so right or that

01:03:17 ◼   ► you know next time it'll be something

01:03:18 ◼   ► else

01:03:19 ◼   ► right right it's not the same thing same

01:03:22 ◼   ► type of thing where you're you know

01:03:23 ◼   ► everything is disrupted but the source

01:03:25 ◼   ► of disruptions different like the

01:03:27 ◼   ► underwear bomber well there's not going

01:03:28 ◼   ► to be right the shoe bomber is not gonna

01:03:30 ◼   ► be another shoe bomber again but that's

01:03:32 ◼   ► all they want to think about his shoes

01:03:33 ◼   ► so yeah well uh what one thing you you

01:03:40 ◼   ► linked up a story that i think is

01:03:42 ◼   ► interesting about virgin america

01:03:44 ◼   ► ah maybe we should talk about that first

01:03:47 ◼   ► yeah we could do that yeah you know as

01:03:50 ◼   ► as kind of you know Mac Apple people we

01:03:53 ◼   ► we've grown used to a world where our

01:03:57 ◼   ► experience and you know and smart design

01:03:59 ◼   ► is paramount to you know whatever else

01:04:03 ◼   ► other features are out there and that's

01:04:06 ◼   ► you know the story was that virgin

01:04:08 ◼   ► america which is you know by many

01:04:11 ◼   ► accounts the kind of smartest and best

01:04:14 ◼   ► thought-out airline in the United States

01:04:16 ◼   ► is still losing money like crazy and you

01:04:20 ◼   ► know may not be financially viable due

01:04:23 ◼   ► to a bunch of reasons you know that

01:04:24 ◼   ► there

01:04:24 ◼   ► I industry just sucks to begin with and

01:04:26 ◼   ► there's there's high cost of employment

01:04:30 ◼   ► and fuel and all that sort of stuff but

01:04:32 ◼   ► it makes you wonder you know is is the

01:04:37 ◼   ► user experience the most important thing

01:04:39 ◼   ► in and if it's not a sustainable

01:04:41 ◼   ► business should you know can it can it

01:04:44 ◼   ► keep going

01:04:45 ◼   ► yeah I it brings me back to this

01:04:48 ◼   ► argument i've had over this word the

01:04:49 ◼   ► word traction for years I've sort of

01:04:51 ◼   ► been you know that that it's there's

01:04:54 ◼   ► some kind of black magic and whether

01:04:55 ◼   ► it's you're selling computers or cars or

01:04:58 ◼   ► airline tickets that you know that you

01:05:01 ◼   ► somehow key get to a certain point where

01:05:03 ◼   ► you have traction and it's so much

01:05:04 ◼   ► easier to keep going then whatever is to

01:05:06 ◼   ► get in the first place and you know I

01:05:10 ◼   ► think Apple suffered from this for a

01:05:11 ◼   ► long time and I've said this before and

01:05:13 ◼   ► I can never find the source because it's

01:05:15 ◼   ► an old 9003 thing and but I'm i know

01:05:20 ◼   ► that that I'm right that it was and I

01:05:24 ◼   ► think Apple it's the I know that the

01:05:25 ◼   ► basic story is right but the the source

01:05:28 ◼   ► of it is confusing and I've never been

01:05:30 ◼   ► able to find anybody out there can find

01:05:32 ◼   ► the source for this I would thank you

01:05:34 ◼   ► greatly and mention you on the show and

01:05:36 ◼   ► Thank You profusely but the gist of it

01:05:38 ◼   ► is that Apple Commission this survey in

01:05:41 ◼   ► the nineties maybe like 96 97 or so and

01:05:44 ◼   ► it it showed that of people going out

01:05:48 ◼   ► get us retail can consumers who were

01:05:50 ◼   ► going out to buy a personal computer

01:05:51 ◼   ► that ninety percent of them never even

01:05:54 ◼   ► considered buying a mac and that like of

01:05:57 ◼   ► the percentage who did consider buying a

01:06:00 ◼   ► mac like an unbeliever like forty

01:06:03 ◼   ► percent of them wound up buying one you

01:06:05 ◼   ► know and so like apples like four

01:06:07 ◼   ► percent of the US retail market in like

01:06:09 ◼   ► nineteen ninety-seven was like ninety

01:06:11 ◼   ► percent of people who never even gave it

01:06:13 ◼   ► a second thought never even looked at

01:06:15 ◼   ► him and ten percent of people who did

01:06:17 ◼   ► and forty percent of those people bought

01:06:19 ◼   ► one and that the gist of it being that

01:06:22 ◼   ► all they had to do is get more traction

01:06:24 ◼   ► in the people's minds just get more

01:06:26 ◼   ► people to consider buying a mac and that

01:06:28 ◼   ► their their sales could go way higher

01:06:31 ◼   ► which is exactly what i believe has

01:06:33 ◼   ► happened and I think that's that ipod

01:06:36 ◼   ► halo effect that people wondered about

01:06:37 ◼   ► you know in 2002 2003 is that once

01:06:40 ◼   ► people started going even just going in

01:06:42 ◼   ► to an apple store to buy anything to buy

01:06:45 ◼   ► a music player it open your mind maybe

01:06:47 ◼   ► buying a computer from them and you know

01:06:50 ◼   ► it's all it's all coming up milhouse for

01:06:52 ◼   ► them ever since I just can't help but

01:06:54 ◼   ► think that virgins in that same

01:06:55 ◼   ► situation where people are just buying

01:06:56 ◼   ► tickets on delta and american airlines

01:06:59 ◼   ► and whatever else because that's what

01:07:00 ◼   ► they've always done

01:07:01 ◼   ► I just don't know what to me once the

01:07:04 ◼   ► first time I took a flight on virgin i

01:07:06 ◼   ► instantly knew that I would never ever

01:07:08 ◼   ► again fly anything else if there was a

01:07:10 ◼   ► virgin flight available

01:07:12 ◼   ► I mean I go out of my way to fly virgin

01:07:14 ◼   ► out like i'll fly to make the times

01:07:18 ◼   ► because they don't have they only have a

01:07:19 ◼   ► couple of flights a day in and out of

01:07:21 ◼   ► philly so i will fly San Francisco to

01:07:24 ◼   ► LAX LAX to philly to make it work rather

01:07:28 ◼   ► and pass up you know dozens of direct

01:07:30 ◼   ► flights from SFO to philly on other

01:07:32 ◼   ► airlines because it's that much better

01:07:34 ◼   ► it's so much better than that I don't

01:07:36 ◼   ► even hesitate to fly with the like a

01:07:39 ◼   ► layover in LAX and that's and that's

01:07:42 ◼   ► interesting and that and I think Eric

01:07:45 ◼   ► you know flight is such a weird market

01:07:47 ◼   ► where people are are usually just

01:07:50 ◼   ► sorting by price and that's it period or

01:07:53 ◼   ► maybe they have like a very hard time of

01:07:56 ◼   ► day requirement or something like that

01:07:58 ◼   ► yeah and I know what is it

01:07:59 ◼   ► I also know a lot of people who've

01:08:01 ◼   ► gotten locked into airline X because

01:08:04 ◼   ► they've got a gazillion miles right and

01:08:06 ◼   ► platinum on American so all I flies

01:08:09 ◼   ► American when I have the opportunity

01:08:10 ◼   ► haha and I guess that's exactly why they

01:08:13 ◼   ► instituted those those you know those

01:08:15 ◼   ► mileage programs and that i know a

01:08:18 ◼   ► couple of smart and a couple of friends

01:08:20 ◼   ► who are you know never fly I've spoken

01:08:23 ◼   ► to him specifically about virgin and

01:08:24 ◼   ► that they say that they'd love to but

01:08:26 ◼   ► they can't because you know one of them

01:08:27 ◼   ► got delta miles and the other one scott

01:08:30 ◼   ► i forget the other one but you know it

01:08:33 ◼   ► doesn't matter one of the old

01:08:34 ◼   ► traditional carriers and they're just

01:08:35 ◼   ► like locked into it because of that and

01:08:37 ◼   ► I I don't know for me it's so different

01:08:39 ◼   ► and it just makes because you know I

01:08:41 ◼   ► tend to fly when I do fly it's often

01:08:43 ◼   ► from coast-to-coast it's from here to

01:08:45 ◼   ► San Francisco so it's you know a big

01:08:47 ◼   ► huge chunk of my day and spending it

01:08:49 ◼   ► somewhere

01:08:50 ◼   ► in a comfortable seat in a nicely lit

01:08:54 ◼   ► cabin with really Pleasant everything

01:08:57 ◼   ► universally every single fight I've

01:08:58 ◼   ► taken truly truly pleasant flight

01:09:01 ◼   ► attendants better food actually like

01:09:05 ◼   ► decent food

01:09:06 ◼   ► you know it's kind of amazing and the

01:09:10 ◼   ► other thing the other sense that really

01:09:12 ◼   ► hits it is that it smells nice and a

01:09:14 ◼   ► virgin airplane like the other airplanes

01:09:16 ◼   ► it really makes you realize just how

01:09:17 ◼   ► stinky the cabins are that mix of a

01:09:20 ◼   ► burnt coffee and jet fuel and drive back

01:09:24 ◼   ► we have farts around like farts and

01:09:26 ◼   ► sweat or something that I don't know

01:09:28 ◼   ► what they're doing it's in and it

01:09:29 ◼   ► reminds me of like the difference

01:09:31 ◼   ► between old casinos and new casinos like

01:09:33 ◼   ► oh you want to an old casino and it's

01:09:34 ◼   ► just this stink of you know like 1977

01:09:39 ◼   ► sweat and cigarette smoke and that you

01:09:42 ◼   ► know new casino really smells like wow

01:09:43 ◼   ► that's a casino but it smells nice in

01:09:45 ◼   ► here that's what versions like your

01:09:47 ◼   ► index and middle of I'm sorry whether

01:09:49 ◼   ► losing that the gist of it those that

01:09:51 ◼   ► they're losing like three or four

01:09:51 ◼   ► hundred million dollars a year and that

01:09:53 ◼   ► you know people are saying that you know

01:09:54 ◼   ► it's just that's just too much that you

01:09:56 ◼   ► know maybe they got to start making

01:09:57 ◼   ► money or the things going to dry up

01:09:59 ◼   ► yeah and it's it's a different obviously

01:10:02 ◼   ► the industry is a lot different in the

01:10:03 ◼   ► financial situations are but reminds me

01:10:05 ◼   ► a little of the old windows Apple

01:10:07 ◼   ► problem which was everyone is so used to

01:10:10 ◼   ► windows even if it's you know less

01:10:12 ◼   ► elegant of an experience they can

01:10:14 ◼   ► justify it because just because they're

01:10:16 ◼   ► familiar with either because they're

01:10:17 ◼   ► locked into it or something like that's

01:10:19 ◼   ► the way it used to be

01:10:20 ◼   ► it's just the way it is and uh and I've

01:10:23 ◼   ► written this about even airplanes

01:10:25 ◼   ► themselves like the the airline industry

01:10:27 ◼   ► or the airplane industry that they need

01:10:29 ◼   ► kind of their iphone moment we're seeing

01:10:32 ◼   ► everything got reset you know right now

01:10:33 ◼   ► they're kind of graduating from the the

01:10:35 ◼   ► nokia symbian phone to the blackberry

01:10:38 ◼   ► phone but there's no no they kind of

01:10:40 ◼   ► need that inflection point where if you

01:10:43 ◼   ► look at like the airline into that I

01:10:45 ◼   ► want to get to DC on airline stuff but

01:10:47 ◼   ► like you look at the the new planes

01:10:48 ◼   ► they're designing like the 787 there

01:10:52 ◼   ► they're like you know fifteen to twenty

01:10:54 ◼   ► percent more fuel-efficient the seats

01:10:56 ◼   ► are maybe a little you know more

01:10:58 ◼   ► comfortable the TV is like an inch

01:11:00 ◼   ► bigger but they're there isn't like that

01:11:02 ◼   ► whole reset

01:11:03 ◼   ► point where the experience is just

01:11:05 ◼   ► vastly different and someone I think

01:11:07 ◼   ► eventually we'll figure that out but i'm

01:11:09 ◼   ► not sure what it is

01:11:10 ◼   ► yeah i totally agree them and I don't

01:11:12 ◼   ► know I'm surprised I i still have

01:11:15 ◼   ► hundreds i just hope they have the

01:11:17 ◼   ► patience to keep with it and that people

01:11:19 ◼   ► catch on and it maybe they just need

01:11:20 ◼   ► more couple more routes or something I

01:11:23 ◼   ► don't know but it just it just doesn't

01:11:26 ◼   ► add up to me maybe someday you can have

01:11:31 ◼   ► an airline that would be I would I don't

01:11:33 ◼   ► know I say it would be final price

01:11:35 ◼   ► probably a terrible jump the Apple

01:11:37 ◼   ► airline that would be a colossal waste

01:11:40 ◼   ► of money then you know when to sell

01:11:42 ◼   ► apple stock when they start doing that

01:11:45 ◼   ► kind of stuff and the other thing I

01:11:47 ◼   ► don't get on i just i just don't get on

01:11:52 ◼   ► virgin is that they have first-class

01:11:55 ◼   ► upgrades that are really really cheap

01:11:57 ◼   ► like if there's open for seats in first

01:11:59 ◼   ► class like day of the flight it's like

01:12:01 ◼   ► you can be like just like a hundred and

01:12:03 ◼   ► fifty box to upgrade and and there yet

01:12:07 ◼   ► i've been on flights where I've done it

01:12:09 ◼   ► I've gotten the first class upgrade for

01:12:10 ◼   ► like a hundred fifty box and they're

01:12:12 ◼   ► still open seats and like the the other

01:12:15 ◼   ► cabinets full it's like one of my ID I

01:12:17 ◼   ► don't know it just seems crazy to me

01:12:18 ◼   ► that more people wouldn't wouldn't take

01:12:20 ◼   ► advantage of it i think a lot of that is

01:12:22 ◼   ► so they could just it you know if if if

01:12:25 ◼   ► there are people on standby they can get

01:12:26 ◼   ► more seats sold or or maybe just hook

01:12:30 ◼   ► you into that experience like I've had a

01:12:33 ◼   ► few free upgrades on American recently

01:12:36 ◼   ► because i have so many miles and you

01:12:39 ◼   ► know and I'm gonna in the Platinum

01:12:40 ◼   ► program and now my crap had enough I can

01:12:42 ◼   ► fly coach anymore course i have to write

01:12:45 ◼   ► real business classes like way too

01:12:47 ◼   ► expensive but I wish business classes

01:12:50 ◼   ► where I was more like like Coach plus

01:12:52 ◼   ► rather than first-class minus well it's

01:12:55 ◼   ► funny because business class is and this

01:12:57 ◼   ► is actually another like kind of

01:12:59 ◼   ► parallel to the phone industry business

01:13:01 ◼   ► class is so much more profitable than

01:13:04 ◼   ► coach like you know maybe maybe like I

01:13:08 ◼   ► don't know over half of the profits or

01:13:10 ◼   ► maybe even more than that of a flight

01:13:12 ◼   ► would be from the business class people

01:13:14 ◼   ► if not like vastly more than that

01:13:16 ◼   ► and it's the same thing like when when

01:13:19 ◼   ► nokia was you know before the iphone or

01:13:22 ◼   ► right after it was something like eighty

01:13:24 ◼   ► percent of their profits came from their

01:13:26 ◼   ► smartphones which were like ten percent

01:13:28 ◼   ► of their phone sold so all those coach

01:13:31 ◼   ► seats are kind of break even and then

01:13:33 ◼   ► all the profit comes from the front of

01:13:35 ◼   ► the plane so I wonder self west though

01:13:39 ◼   ► which is all coach and profitable right

01:13:42 ◼   ► so right so that's in southwest is still

01:13:45 ◼   ► it's it's just their routes in and out

01:13:47 ◼   ► of philly have gotten so inconvenient

01:13:49 ◼   ► for me where all they don't they used to

01:13:51 ◼   ► have a daily nonstop to SFO used to have

01:13:54 ◼   ► one to SFO and 12 oakland and they've

01:13:56 ◼   ► got rid of both of those so now the only

01:13:58 ◼   ► way for me to go out west on southwest

01:14:00 ◼   ► you know stop in Chicago which makes it

01:14:02 ◼   ► a lot less appealing Vegas maybe I for

01:14:06 ◼   ► cata faced i think they still have

01:14:08 ◼   ► nonstops to vegas yeah and maybe I have

01:14:10 ◼   ► to root through there

01:14:11 ◼   ► that always makes me I don't like this I

01:14:12 ◼   ► don't have a layover in Vegas that I get

01:14:14 ◼   ► off the plane in Vegas that i wanna i

01:14:16 ◼   ► wanna step right that was a one-time I

01:14:18 ◼   ► remember last year i did that last year

01:14:20 ◼   ► I was fine at the San Francisco pretty

01:14:22 ◼   ► sure it was a Southwest i had and it was

01:14:24 ◼   ► one of those continuations where I

01:14:27 ◼   ► didn't even have to get out of the plane

01:14:28 ◼   ► but we had enough time I wanted to go to

01:14:31 ◼   ► the restroom and our get something to

01:14:32 ◼   ► eat and I was like hey can I can I can

01:14:35 ◼   ► quick run out of the plane and so I had

01:14:36 ◼   ► five minutes in vegas nice the worst it

01:14:41 ◼   ► was like just enough to like wet the

01:14:43 ◼   ► whistle

01:14:43 ◼   ► perfect yeah southwest though is like

01:14:48 ◼   ► flying in the giant bus

01:14:50 ◼   ► I mean that then and they have the

01:14:51 ◼   ► advantage where their staff is very nice

01:14:53 ◼   ► they have trivia terrific service they

01:14:56 ◼   ► have everybody people work for Southwest

01:14:58 ◼   ► really like it it's you know there's

01:15:01 ◼   ► like this very very generous stock

01:15:02 ◼   ► ownership thing would be everybody works

01:15:04 ◼   ► on southwest gets shares in the company

01:15:06 ◼   ► and it really seems to invest them in it

01:15:08 ◼   ► but it's really you know it's the

01:15:12 ◼   ► coaches of coach and everybody you know

01:15:14 ◼   ► you really are just in like a flying bus

01:15:16 ◼   ► for four five or six hours that's and

01:15:19 ◼   ► that's the prophets in the airline

01:15:21 ◼   ► industry that and spirit spirit air so

01:15:23 ◼   ► cool

01:15:26 ◼   ► I agree though I i would like to fly

01:15:29 ◼   ► everywhere virgin some days I'd like to

01:15:31 ◼   ► I would like to just being a virgin

01:15:32 ◼   ► plane just to work for the day just to

01:15:34 ◼   ► go up a you could just go up flying

01:15:36 ◼   ► around for a couple hours and let me get

01:15:38 ◼   ► some work done in and then i'll just

01:15:39 ◼   ► come right back to Philadelphia see

01:15:43 ◼   ► there you go there's there there's the

01:15:45 ◼   ► business is a just fly and they sit in

01:15:48 ◼   ► the air all day and then go back down i

01:15:50 ◼   ► do i find myself very productive on an

01:15:52 ◼   ► airplane when i work during the day and

01:15:54 ◼   ► it's I figured out why it's because with

01:15:56 ◼   ► gogo internet it's and just not it works

01:16:00 ◼   ► just well enough that i can use it to

01:16:01 ◼   ► research things and look things up and

01:16:04 ◼   ► it's way too flaky and slow to to really

01:16:06 ◼   ► screw around on the internet and waste

01:16:08 ◼   ► time so it just makes me very productive

01:16:10 ◼   ► it's a very productive environment for

01:16:12 ◼   ► for the type of work i do for linking to

01:16:14 ◼   ► and writing about stuff

01:16:15 ◼   ► yeah I've actually done some my best

01:16:17 ◼   ► posts on go go except the only issue is

01:16:19 ◼   ► that if you try uploading a photo they

01:16:21 ◼   ► they totally degrade the quality of the

01:16:24 ◼   ► jpeg they have some weird filtering and

01:16:27 ◼   ► I was up looking horrible on your site I

01:16:29 ◼   ► not only downloads but uploads to there

01:16:32 ◼   ► are a man right and it is true I i bet

01:16:37 ◼   ► you're the same way as me where we're

01:16:38 ◼   ► complete isolation from the internet

01:16:40 ◼   ► actually does make me less productive as

01:16:42 ◼   ► a as a writer because i've i've just

01:16:44 ◼   ► gotten used to say I don't know what

01:16:46 ◼   ► this I don't know exactly what this term

01:16:48 ◼   ► means any wikipedia it make sure i'm

01:16:50 ◼   ► getting it right and if I can't do that

01:16:52 ◼   ► it's like I feel lost I need a letter i

01:16:57 ◼   ► need a little bit of internet to write

01:16:58 ◼   ► well I and that's kind of to you know to

01:17:02 ◼   ► come full circle I've set up my mini my

01:17:05 ◼   ► ipad mini in a way that i can truly

01:17:09 ◼   ► relax which is no email accounts on the

01:17:12 ◼   ► ipad are so which is a bummer because

01:17:16 ◼   ► sometimes i want to send an email and i

01:17:18 ◼   ► have anything set up so maybe I'll just

01:17:19 ◼   ► set up some AOL account something yeah

01:17:21 ◼   ► but I see you I have the ipad mini and

01:17:24 ◼   ► fold Zen mode so i might even

01:17:26 ◼   ► uninstalled twitter because that's

01:17:28 ◼   ► what's good for twitter so I'll just to

01:17:30 ◼   ► hide it somewhere sometimes but without

01:17:33 ◼   ► email i can really kind of you know

01:17:35 ◼   ► really I i read a book this week which

01:17:37 ◼   ► is something I haven't done in a long

01:17:38 ◼   ► time

01:17:39 ◼   ► and it's been really great that says so

01:17:45 ◼   ► it says a lot about our generation

01:17:46 ◼   ► have you found your word my word yeah

01:17:49 ◼   ► the word you're looking for