The Talk Show

23: More Useful and Less Horrible, with Dan Frommer


00:00:00   you're a good piece on the on the ipad

00:00:03   mini I thought that you would you know

00:00:05   you you ordered one showed up you used

00:00:08   it for a couple days you wrote about it

00:00:09   and was the headline something like this

00:00:13   is the real ipad-based yeah and I

00:00:16   thought that really bad that guy that

00:00:17   really was like a bull's-eye canned and

00:00:19   don't you think that the consensus on

00:00:20   that has been remarkably strong almost

00:00:23   everyone who's responded has been like

00:00:25   yeah totally I agree a few people you

00:00:29   know stink the the bigger one is still

00:00:31   the the best the best one but most

00:00:34   people I think it's one of those things

00:00:37   were and are few rotor someone but once

00:00:41   you feel it you know you know you use it

00:00:43   for a few days and you're like oh my arm

00:00:45   is not tired after holding this for five

00:00:47   hours you know something like that is

00:00:50   just using it today out and about and

00:00:52   it's easy to tuck into a jacket pocket

00:00:55   if I need to or my back packets don't

00:00:58   you know you don't even know it's there

00:00:59   and it's great i think that what it will

00:01:05   resurface though I think as this idea

00:01:08   that maybe this mini sized iPad is the

00:01:11   one that's best for most people as it

00:01:13   starts to sink in as more and more

00:01:15   people get their hands on them and it

00:01:16   you know this idea resonate it's going

00:01:18   to resurface the argument about whether

00:01:20   iPads are for creation or consumption or

00:01:24   you know only consumption and I think

00:01:28   the reason that for me it's a better

00:01:29   form factor is that i personally do like

00:01:33   I and people want to call me a hypocrite

00:01:35   for this but i personally have always

00:01:36   used the ipad mostly for consumption

00:01:38   lots and lots of reading and

00:01:41   occasionally video like baseball season

00:01:44   I watch a lot of video on the ipad i

00:01:46   think this is a great form factor for

00:01:48   consumption but I'm also a very strong

00:01:50   proponent of the fact that there are a

00:01:51   lot of people who are using their iPads

00:01:54   as their computer to create stuff to do

00:01:56   work and I think for them there that's

00:01:59   the people who are still going to want

00:02:01   the big ipad and I and I think that's

00:02:03   absolutely true and that's why they

00:02:06   should continue to have multiple sizes

00:02:08   of ipad that makes sense and i think

00:02:10   it's a situation where you know when

00:02:12   they release

00:02:13   at two-and-a-half years ago they had no

00:02:15   idea how many people would use it and

00:02:17   what they would use it for and it turns

00:02:18   out that a hundred million people have

00:02:20   wanted to use it and they use it for all

00:02:22   kinds of different stuff you know I i

00:02:25   assume you your workflow is a lot like

00:02:27   mine where we we really get the benefit

00:02:30   from having a physical keyboard and

00:02:32   multiple browser tabs open but if

00:02:35   someone is is doing a lot of email and

00:02:37   and that's about it for work

00:02:39   the big ipad is a great laptop

00:02:41   replacement I try to do my job on on an

00:02:44   iPad it just wasn't wasn't cutting it

00:02:46   for the things that I do love using the

00:02:47   ipad for reading in bed reading books

00:02:50   you know I i put on the machine when i'm

00:02:52   at the gym and I either watch video or I

00:02:54   read or something like that

00:02:56   this new size is really perfect for that

00:02:58   just walking around the house like I not

00:03:01   you know there's two spots where i do or

00:03:03   you know where I'm at

00:03:04   when I'm in my house i'm either at my

00:03:06   desk in my office chair with my big boy

00:03:09   keyboard and a mac and my big display

00:03:12   and I'm working or for me effectively on

00:03:16   anywhere else in the house and it

00:03:17   doesn't matter whether it's bed or

00:03:18   whether it's the couch or whether I'm in

00:03:20   the kitchen making coffee waiting for

00:03:23   the water to boil and I'm just standing

00:03:24   there any of those other spots other

00:03:27   than sitting in this office chair my

00:03:29   desk at the ipad mini is a better form

00:03:31   factor is going to like what I'm

00:03:34   standing up its really when it's just

00:03:36   fantastic just to have it in one hand

00:03:38   and I'm standing right now so and I'm

00:03:40   waving it around

00:03:41   oh but it's something with it but now

00:03:44   completely agree there's some little

00:03:46   things though that I want to ask you

00:03:47   about

00:03:47   ok so for example stereo sound which you

00:03:52   know people male probably a little

00:03:53   bigger deal out of it than they should

00:03:54   have it's not that big of a deal but

00:03:56   it's it's set up for portrait but when I

00:04:00   want stereo sound i'm usually in

00:04:02   landscape watching a video you think

00:04:05   that's intentional or do you think

00:04:06   they'll ever be like a left and right

00:04:08   sound for video or is that just kind of

00:04:10   stereo almost there by accident

00:04:13   yeah that's actually curious and I

00:04:16   actually didn't even know that I don't

00:04:18   remember if they mentioned it on on

00:04:20   and the event or what but I'm so used to

00:04:23   all iOS devices being mono even though

00:04:26   they all look like they've even I think

00:04:28   all the way back to the original iphone

00:04:29   they all look like they have two

00:04:30   speakers at the bottom but don't you can

00:04:33   icon all the iphones you can just cover

00:04:34   up the one side is usually the left side

00:04:36   and then all the sound stops coming out

00:04:38   the right side is like a microphone or

00:04:40   something like that they just for

00:04:42   aesthetic purposes make the two sides

00:04:44   look the same well that ends up with the

00:04:45   ipad mini they are both speakers and I

00:04:47   didn't know that until after my review

00:04:48   came out I don't think they mentioned it

00:04:51   all until it was in some and folks told

00:04:54   some of the reviewers or I think Josh

00:04:56   Topolsky at the verge was the one who

00:04:58   called it out in his review and it was

00:05:00   funny one of the funny part about that

00:05:01   is that amazon has this is sort of

00:05:04   infamous checklist up on their homepage

00:05:06   complete trying to favorably compared

00:05:08   the kindle fire HD 7 to the ipad mini

00:05:12   and one of the things that they had up

00:05:14   was stereo speakers and you know they

00:05:16   had that as a check for them in the next

00:05:18   for the ipad and ipad mini ends up it

00:05:21   does have stereo speakers i'm with you

00:05:24   though that it doesn't really make much

00:05:26   of a difference though I think one of

00:05:28   the reasons you know that stereo never

00:05:29   really mattered on these devices is

00:05:31   what's the difference if you have stereo

00:05:32   sound if the speakers are only three

00:05:34   quarters of an inch apart right if it's

00:05:37   not actually wider apart than your head

00:05:39   you're not going to get a stereo effect

00:05:41   I mean it's like people don't even seem

00:05:43   to realize how stereo sound works the

00:05:46   thing for me has always been as I'm

00:05:48   watching video which is you know

00:05:50   probably i would guess at least a

00:05:52   quarter of the time I spend with an ipad

00:05:54   i'm probably watching the video or maybe

00:05:55   you know somewhere in that range

00:05:57   I'm holding it in landscape mode and the

00:06:00   sound is you know very clearly off to

00:06:03   one side right it's not kind of pushing

00:06:06   toward both ears and I've not going to

00:06:09   cup your hand to push it backwards

00:06:12   almost so it becomes more neutral but

00:06:14   it's not at all

00:06:15   so that's where having one of those

00:06:18   little speakers at what's effectively

00:06:20   the top and the bottom of the device

00:06:22   might be more useful but i don't know

00:06:25   maybe that's weird then you got you how

00:06:27   many speakers you need three or four

00:06:29   something like that then you're getting

00:06:31   into

00:06:31   motorola territory

00:06:33   yeah I i guess and i know i forget i

00:06:36   don't think certainly not the first

00:06:38   person to speculate along these lines

00:06:39   but as people realize that the mini does

00:06:41   have stereo speakers I i guess that it's

00:06:46   to get the to increase the volume of

00:06:49   sound

00:06:50   I don't mean the loudness I mean know

00:06:52   that that with such a small device to

00:06:54   get enough sound out of it needs two

00:06:56   speakers and if you're gonna have two

00:06:58   speakers why not make them stereo sure

00:07:00   yeah makes sense but I do kind of agree

00:07:05   III and in fact I'll just say this as i

00:07:08   say this i I've actually not even

00:07:09   verified that it is stereo and it's not

00:07:12   to two speakers playing mono hottie and

00:07:15   I honestly don't even know and like you

00:07:17   said most of the time when I'm listening

00:07:19   to the speaker's it's because it's

00:07:21   playing video and if it's playing video

00:07:23   I'm holding it horizontally in which

00:07:26   case both speakers are on the same side

00:07:28   i typically the right side because

00:07:30   that's the side that that's where the

00:07:32   speakers will go if you fold up the

00:07:34   smart cover and again what's the point

00:07:37   of having left and right stereo if both

00:07:39   speakers are on the right side other

00:07:41   than to increase the amount of actual

00:07:44   sound coming out of this tiny little

00:07:46   device

00:07:47   yep and then and then little weird

00:07:51   question number two I had was so this

00:07:53   this is using the effectively the same

00:07:55   display panel as the iphone 3gs that

00:08:01   pixels-per-inch level so when i do

00:08:04   assume make they eventually have a

00:08:06   retina mini do they use the pixels per

00:08:09   inch of the iphone which is higher than

00:08:12   the ipad with retina or do they go to

00:08:14   the ipad is the many all the sudden have

00:08:17   like the best screen ever and the ipad

00:08:19   the full-size ipad with retina looks bad

00:08:21   next to it yes I don't know i don't

00:08:23   think it will go because i think that

00:08:24   there's the sort of argument that at

00:08:26   once you're in that range sure you're

00:08:28   going to look and you probably hold the

00:08:29   bigger device a little further away from

00:08:32   your face but I don't think they would

00:08:33   hesitate know the way that they will go

00:08:35   retina is exactly the way they've done

00:08:37   right

00:08:37   with all other devices which is the

00:08:39   physical size stays the same and the

00:08:41   pixels per inch doubles which means that

00:08:43   they'll switch to the exact same pixels

00:08:45   per inch of as the iphone and ipod touch

00:08:47   makes sense there's didn't you know

00:08:50   switching to the DPI of the big ipad

00:08:53   makes no sense because then you'd have a

00:08:55   different pixel count you Dave

00:08:56   developers would have to actually resize

00:08:58   you know do work on the right well

00:09:00   that's gonna be amazing that's going to

00:09:01   be right killer

00:09:03   yeah and then I also kind of wonder you

00:09:07   know obviously there's some bleep in

00:09:09   technology that let them make it so thin

00:09:11   and light it's not just that it's

00:09:12   smaller although it plays a role but

00:09:14   it's interesting to me they did not take

00:09:17   that step and make the bigger one with

00:09:20   the same kind of whatever that is

00:09:23   at the same time but I guess you know

00:09:25   alternate these things one year to the

00:09:27   next and yeah i think that that is a

00:09:30   good point of a great listed of

00:09:31   questions here dan I thought about a lot

00:09:33   of this stuff i think the explanation

00:09:36   there is the ecosystem surrounding

00:09:41   peripherals which is ok so a lot of

00:09:45   people who have already bought the ipad

00:09:47   3 in the seven months where it was

00:09:48   available or kind of butthurt about the

00:09:50   fact that hate seven months later or if

00:09:53   you bought it let's say you only bought

00:09:54   the damn thing in august or something

00:09:56   like that

00:09:56   two months later it's already been

00:09:59   replaced by something twice as fast and

00:10:03   we know why would Apple do that blah

00:10:05   blah blah but the one thing that they

00:10:07   haven't done is disrupt any of the

00:10:10   people making cases or covers or

00:10:13   anything that is based on the physical

00:10:15   dimensions of the device true which it

00:10:19   there's a lot and that's you know

00:10:20   christmas is coming up and that's going

00:10:23   to be a big time for those things right

00:10:26   so I think and I think you'll be able to

00:10:28   compare as we head towards the holidays

00:10:30   here and thanksgiving is ramping up as

00:10:32   to which device has the most peripherals

00:10:35   available for the full-size iPad or the

00:10:37   ipad mini and I think it's pretty clear

00:10:39   it's going to be the full-size iPad

00:10:41   whereas if the ipad for was thinner in

00:10:44   addition to just being faster than the

00:10:46   ipad 3 it would be stuck in the same

00:10:47   boat as the ipad

00:10:49   many energy this dearth of peripheral

00:10:51   peripherals available for it

00:10:53   that makes total sense you are you using

00:10:55   the smart cover with yours

00:10:57   I am and I've seen it was it you who

00:11:00   said you're just going to toss around a

00:11:02   bag no cover

00:11:03   well I did write that I'm a little scary

00:11:06   right the idea that big screen

00:11:09   I when I put it in my bag i think i'll

00:11:10   keep using the case but like I had in my

00:11:12   pocket yesterday I want to pick up

00:11:14   dinner and I just went case looks like

00:11:16   it was totally fine i almost feels like

00:11:18   this covers almost unnecessary it so

00:11:21   it's it's not even that heavy or that

00:11:24   bulky it's just I don't know i've been

00:11:27   using it with the cover and I don't know

00:11:29   I don't know why

00:11:30   I'll tell you what one reason why is

00:11:32   that I do tend to i tend to treat the

00:11:36   loaner units from Apple even more

00:11:38   carefully than I treat the ones that I

00:11:40   bought with my own money because i don't

00:11:43   know it's like that the Catholic guilt

00:11:45   in me that I i would feel absolutely

00:11:48   horrible if I send this thing back to

00:11:49   them in a week or two and it's a head

00:11:51   like scratches on the glass and you know

00:11:53   I mean and I don't even know why that is

00:11:54   because I know it's not like I think

00:11:56   that when you send these reviewing its

00:11:57   back to Apple that you know poor little

00:11:59   apple needs did you know they really

00:12:01   need every single one of these minis it

00:12:03   goes right to the apple store right

00:12:05   under the sales show but i don't know

00:12:08   it's just the way I am is if I've got I

00:12:11   always treat somebody else's thing in my

00:12:13   possession better than I would even

00:12:15   treat my own that's just how I was

00:12:16   brought up if you've borrowed something

00:12:17   from somebody it you'd really need to

00:12:19   give it back to them in the exact

00:12:21   condition that they gave it to you

00:12:22   whether it's your pal man who gave it to

00:12:24   you or whether it's apple the you know

00:12:26   400 gazillion dollar corporation you

00:12:29   treat other people stuff with respect so

00:12:31   I keep the cover on but I do have to

00:12:33   admit that it putting the cover on it

00:12:35   does make me feel though that I'm

00:12:36   missing out on the thinnest right this

00:12:38   remarkable thickness of it it's not as

00:12:41   dramatic as the first ipad with that

00:12:42   huge neoprene wetsuit but it's still and

00:12:48   it's the same reason that I have never

00:12:49   put my iphones in a case because i feel

00:12:51   like i hear ya but it's not almost think

00:12:53   of this thing is more of like a big

00:12:55   iphone them and then a laptop or

00:12:58   something like that but we'll see we'll

00:12:59   see how it plays out

00:13:00   I don't want obviously don't want this

00:13:02   going to scratch that would be earliest

00:13:04   too much the back is already a little

00:13:06   scratch but that's ok i do think i think

00:13:10   that the cover on this new Smart Cover

00:13:12   folds over a little better than the

00:13:14   original one does she still my ipad 3 /

00:13:19   4 like that thing mine falls off

00:13:21   constant I i still feel though that when

00:13:25   you have it folded over that last panel

00:13:28   it's you know a little flippy floppy in

00:13:29   its it when you're just sitting there

00:13:31   reading something long for a long

00:13:33   stretch holding anything in your hand

00:13:35   it's better without a cover on

00:13:36   definitely i did figure i just took me

00:13:41   forever

00:13:42   I don't know why it's one of those

00:13:43   things that once you think about it

00:13:44   seems very obvious but for it took me

00:13:46   forever to figure this out was when the

00:13:48   ipad first came out I was very confused

00:13:50   why they put the volume and mute oggle

00:13:54   on the other side as opposed to you know

00:13:57   making it like a big iphone and putting

00:13:59   them on the left and of course it's

00:14:01   because when you put a cover on this

00:14:02   thing that spine is on the left and the

00:14:05   buttons would be covered up

00:14:06   yeah you want it almost as those book

00:14:08   style covers which I i think they make

00:14:12   for the phone but I wouldn't but then

00:14:14   that makes me wonder why they didn't

00:14:15   know why they didn't put those buttons

00:14:16   on the right side of the iphone to start

00:14:19   I don't know you know what I bet there's

00:14:22   an answer to that question though I'm

00:14:25   I'll bet there is too

00:14:26   I don't know but how do you think iOS

00:14:30   shot you know does it come through on

00:14:32   this thing it some of the like the home

00:14:34   screen icons they feel like they could

00:14:36   be a little bigger but it seems like

00:14:39   they've tried not to disturb the ipad

00:14:41   flavor of iOS at all it is

00:14:44   pixel for pixel exactly the same like I

00:14:46   don't think I I honestly I haven't

00:14:49   double-checked with any of my developer

00:14:51   friends I don't even know if there is

00:14:52   any supported way for a nap to figure

00:14:56   out that it's running on an ipad mini

00:14:58   you know that all the app knows is that

00:15:01   the screen is 1024 x 768 and the

00:15:04   guidelines from Apple about laying stuff

00:15:06   out is all about these points and that

00:15:08   it's all the same that I really don't

00:15:10   think Apple wants anybody to do anything

00:15:13   different for the mini than for the

00:15:15   full-size iPad i think early on i think

00:15:18   you're right i think Marco Arment was to

00:15:20   it was tweeting about trying to reverse

00:15:21   engineer at how to make that work is

00:15:25   something like does not have retina

00:15:27   screw something about the resolution and

00:15:31   there was some other feature that

00:15:33   yeah and maybe like something about the

00:15:35   cpu performance or something I don't

00:15:37   know there must be some there's probably

00:15:38   some way that you can figure it out just

00:15:40   by like deduction that if i send this in

00:15:43   this then it has to be a mini it's not

00:15:44   the ipad 2 and I could see you know an

00:15:48   instant papers are perfect to appt

00:15:50   example or maybe the default font size

00:15:53   should be a little bigger in terms of

00:15:56   actual points on the mini and on the

00:16:00   full-size iPad for a couple of reasons a

00:16:02   the actual physical size of the screen

00:16:04   and then be the fact that it's not

00:16:06   retina means that you kind of want funds

00:16:08   to be a little bigger so i can see that

00:16:11   but I'd seems like apple doesn't want

00:16:13   you to do that and they do haven't done

00:16:14   anything like that you know the home

00:16:16   screen i think it's exactly the same

00:16:18   yep yeah it works it works though

00:16:23   so another thing I want to ask you about

00:16:25   you don't you don't mind is the sum of

00:16:29   the changes that you know might

00:16:33   anticipate that that the new crew at

00:16:35   Apple might put into iOS one of the one

00:16:40   of the things i was thinking you know is

00:16:41   that is there any low-hanging fruit in

00:16:43   terms of either where the iOS where the

00:16:46   OS itself goes or you know they not so

00:16:51   much the whole are they gonna deskew

00:16:53   more for the apps or anything like that

00:16:55   but would you expect the experience

00:16:59   itself is going to change dramatically

00:17:00   in the next few years or is it going to

00:17:03   stay largely the same i really don't

00:17:07   know I can see it both ways my first

00:17:09   instinct is to say i don't think it's

00:17:10   going to change at all i think that

00:17:12   they've defined what this is people are

00:17:14   very comfortable with it i think the

00:17:15   reason that people are so happy

00:17:17   switching to it in droves you know and

00:17:19   clearly if you just look at the wrong

00:17:21   numbers they're not you know they're

00:17:23   getting people who weren't previously

00:17:25   apple

00:17:26   your customers they're you know they're

00:17:28   getting people who were you know using

00:17:30   Windows I think it's this Simpson

00:17:34   implicitly of experience that there just

00:17:35   doesn't seem to be much that hidden from

00:17:38   you and I don't know how that could

00:17:40   change very much

00:17:43   it just doesn't seem like there is much

00:17:45   to change it seems like people have seen

00:17:48   how radically android has had to change

00:17:51   itself just to make itself more useful

00:17:54   and less horrible but it seems like they

00:17:57   they they want to force that notion of

00:18:00   radical change on to apple in iOS which

00:18:03   if you could if you've been using a mac

00:18:06   for the last 20 years

00:18:07   Arthur really isn't that much to

00:18:09   different you know there's this is the

00:18:12   menu at the top there's folders there's

00:18:14   windows and that kind of stuff it just

00:18:17   seems like expecting that sort of

00:18:18   radical change in the general area of

00:18:22   the operating system doesn't make sense

00:18:24   no i don't think so either and i also

00:18:25   think that it really does matter what

00:18:28   you start with conceptually as you

00:18:31   evolve because it's really hard to add

00:18:33   things later on in my favorite example

00:18:36   of this and I've talked about this i

00:18:38   don't know how long ago but i know is on

00:18:39   this the the talk show but my favorite

00:18:44   example of that is the stuff that they

00:18:46   introduced in Lyon think it was lying

00:18:49   when they introduced launchpad and

00:18:52   Mission Control in mac OS 10 to use any

00:18:57   of that stuff no I haven't either

00:19:00   I and I think big part of it is is that

00:19:05   they weren't there from the beginning

00:19:06   and their tacked on and so they're sort

00:19:09   of outside the original concept of what

00:19:12   you are going to have and they just

00:19:13   don't fit and and i'll go back further

00:19:15   to two spaces and I think now they don't

00:19:18   really talk about spaces that much I

00:19:19   kind of can't consider that part of

00:19:20   Mission Control but spaces and Mac os10

00:19:25   just have never worked as well as I

00:19:28   think they do on other GUI systems that

00:19:32   are designed from the get go to have

00:19:34   multiple desktops it just has never

00:19:36   seems right to me what you know

00:19:38   is it the whole app is in this thing is

00:19:40   it just the window just all seems kinda

00:19:43   tacked on and i'm not saying that it was

00:19:44   a mistake to add it but I'm saying it

00:19:46   just shows how difficult it is to add

00:19:48   conceptual level additions and changes

00:19:50   to something once it's been set and I

00:19:52   feel like iOS is even simpler than the

00:19:54   original mac that's just this basic idea

00:19:57   of you know to there's really just two

00:20:01   levels there's the home screen which is

00:20:03   a list of apps and then you're in an app

00:20:05   and the app gets the whole screen and if

00:20:07   you want to go back to hit this big

00:20:08   button at the bottom and that's it and

00:20:11   there's a few exceptions to that you

00:20:12   know there's the when you're on the home

00:20:15   you go to the left of the first home

00:20:17   screen and there's that spotlight search

00:20:19   which doesn't really it's sort of

00:20:21   outside those simple simple rules of

00:20:23   engagement where are you when you're

00:20:25   doing that but it doesn't seem to be

00:20:27   confusing you know it's not really it

00:20:29   that it's worth stretching the rules of

00:20:32   the thing

00:20:33   Cirie is outside these this simple rule

00:20:37   that you're either at the home screen or

00:20:38   in a nap but it's like it's almost like

00:20:42   an entirely separate mode to using your

00:20:45   phone

00:20:46   I just don't see them changing that very

00:20:48   much you know and eventually it will get

00:20:50   old I don't know how long now I think

00:20:52   it's got a lot of legs in front of it i

00:20:55   think that's right

00:20:56   one thing that I think about because

00:20:58   it's kind of personal problem in my

00:21:01   house is sharing these things and

00:21:05   whether that's you know sharing an ipad

00:21:07   that's kind of been retired and is not

00:21:10   like the house ipad and there's no my

00:21:12   wife and I have different obviously

00:21:14   different email accounts and different

00:21:17   accounts for other things and then even

00:21:20   just sinking multiple even just thinking

00:21:24   multiple iphones and ipads to the same

00:21:26   mac which I guess I cloud kind of his I

00:21:31   think this ipad is the first thing that

00:21:32   I'm just never going to sync to my Mac

00:21:34   its i set it up completely from scratch

00:21:36   on iCloud and it's never been plugged

00:21:40   into a mac and I think I never will plug

00:21:42   it into a mac but even like we got

00:21:44   iphone 5 on a month in a month ago or so

00:21:48   and just

00:21:50   trying to restore from backup off of the

00:21:53   itunes app on the mac like half of my

00:21:56   apps on my phone were somehow a

00:22:00   registered to my wife's itunes account

00:22:02   and vice versa so every time we try to

00:22:05   upgrade app so if the delete half of

00:22:07   them and and reinstall them from scratch

00:22:09   with the right itunes account and it's

00:22:12   just like you know I I don't think I did

00:22:14   anything wrong i'm kind of nerd you know

00:22:16   setting these things up but there hasn't

00:22:19   doesn't seem to have been much thought

00:22:21   put into the idea of sharing these

00:22:23   things and and just this whole idea of

00:22:25   an itunes household like my itunes match

00:22:28   account is sitting on my imac with the

00:22:31   whole family's music hooked up to it yet

00:22:34   and I don't even know if I can have

00:22:36   someone else's ipad or iphone sync to

00:22:39   that it's just it's not like they're

00:22:42   doing this you know that it's not like

00:22:43   they're just not thinking about it all

00:22:45   but I think that as as more families

00:22:48   have multiple iOS devices and maybe

00:22:51   fewer max going forward I think more

00:22:54   thought could be put into this and

00:22:55   hopefully i think is it budgets do that

00:22:58   I think it's a very hard problem to

00:23:00   solve a but i do i agree though that

00:23:02   you're onto something there that it to

00:23:04   me and that would be the biggest change

00:23:05   and it's not the sort of thing that like

00:23:07   people who are looking for

00:23:09   Wow as soon as I booted up this new

00:23:11   iphone from 2013 it looks totally

00:23:14   different you're not going to get that

00:23:16   but I feel like a major a major thing

00:23:19   that they could work on is look here's a

00:23:22   brand-new iphone here's my itunes email

00:23:25   address

00:23:26   here's my password now make it exactly

00:23:28   like my old one was and do it fast and I

00:23:32   feel like they're I feel like it's

00:23:33   gotten better and better especially with

00:23:34   iCloud but it is nowhere near good

00:23:38   enough in my opinion like I think it

00:23:41   should be like when I back up my mac

00:23:43   with super duper it's the backup drive

00:23:46   is just a clone of my startup drive and

00:23:48   so if I unmount my actual startup drive

00:23:53   and instead mount from my SuperDuper

00:23:55   clone my mac looks exactly like it was

00:23:58   when I backed it up and I think they

00:24:01   don't have that yet

00:24:03   with iOS and I i I'm not even I I don't

00:24:07   see what the argument is why they

00:24:08   shouldn't like you said like sometimes

00:24:12   you be restored from backup and it's

00:24:14   like half your apps are there and half

00:24:15   aren't and yeah they were you know some

00:24:18   some weird ones would show up where they

00:24:20   just be not registered to the right

00:24:22   itunes account and i just it the the

00:24:25   same with Apple was always you know it

00:24:27   just works and and that's still true for

00:24:31   the most part but sometimes it doesn't

00:24:32   work at all it's in it's infuriating but

00:24:34   it just isn't that easy to get back to

00:24:36   where you were it's good that you have

00:24:37   these iCloud backups but it just doesn't

00:24:39   seem right

00:24:40   I don't know and it doesn't you know

00:24:42   doesn't have ever to have all your

00:24:43   passwords

00:24:44   it's weird like some of the passwords

00:24:45   there and some are in and i don't quite

00:24:49   get it there's not quite a logic or a

00:24:51   rhyme and reason to it and I you know I

00:24:53   guess I run into this more often than

00:24:54   most people because I get these review

00:24:56   units or I gonna buy one of everything

00:24:58   and so it feels like every couple months

00:25:00   i'm setting up a new iPad and I want all

00:25:04   my stuff over and it's not just always

00:25:06   seems like it takes longer and more

00:25:08   steps than then it should

00:25:10   that's actually an opportunity for

00:25:13   microsoft in this space as they're

00:25:17   trying to gain traction both in the

00:25:19   phone and tablet market at the same time

00:25:20   is that as they're pushing windows phone

00:25:24   8 and Windows 8 44 touch devices they're

00:25:31   they're launching now in this era of

00:25:34   where everybody sort of expects

00:25:36   everything to backup and restore to the

00:25:37   cloud and and they've got their you know

00:25:40   whatever they call windows live api's

00:25:42   whatever they call it but they have

00:25:43   these api's that app developers for

00:25:46   Windows Phone and Windows can just

00:25:48   assume ur there and assume are going to

00:25:50   work for storing data and progress and

00:25:55   stuff like that

00:25:57   ah and there's a very I you know and

00:26:01   we'll see how it works as these devices

00:26:02   rollout and and people use them but as

00:26:04   is the way I understand it should be a

00:26:06   lot more seamless on windows like if you

00:26:10   start playing a game on a windows phone

00:26:11   and

00:26:13   you got a new phone and you login with

00:26:17   your windows ID and you launch that game

00:26:20   it it almost certainly should have

00:26:23   everything you've done all of your safe

00:26:24   levels everything you've done the the

00:26:27   app doesn't have to do anything special

00:26:28   to do that it's like if it's just

00:26:30   storing the data the way it's supposed

00:26:31   to be storing the data it's going into

00:26:33   your windows live account and I feel

00:26:34   like iOS is behind in that regard and I

00:26:37   feel like part of it is that it launched

00:26:38   in this you know in 2007 with the

00:26:41   original iphone in this area that was

00:26:43   still like the tail end of the sinking

00:26:46   devices to your Mac or PC era as opposed

00:26:50   to assuming that the cloud is there it's

00:26:56   funny how that you know that Microsoft

00:26:59   has long had this advantage of such a

00:27:01   huge footprint with windows and you know

00:27:06   I always thought this would be just just

00:27:09   a huge advantage especially over apple

00:27:11   in mobile because they already have all

00:27:14   your stuff and they often have your

00:27:16   email with hotmail and increasingly they

00:27:18   have your recreation with the xbox and

00:27:21   they just never really took advantage of

00:27:24   that you know part of it was always that

00:27:26   the windows mobile software was just you

00:27:29   know five years behind everyone else's

00:27:30   butt and now this is a real opportunity

00:27:33   for them to kind of reset that I I just

00:27:37   don't know if they will once again

00:27:38   yeah I don't know there's definitely an

00:27:41   opportunity for them now and I feel like

00:27:43   it's a much better and deeper i'm not

00:27:45   saying that it doesn't resonate

00:27:46   instantly liked that did like right

00:27:49   seems to me like they're trying to sell

00:27:50   surface as look this thing has a

00:27:51   keyboard that it's meant to work with

00:27:53   that give you really you know if you

00:27:54   wish your ipad had a keyboard you should

00:27:55   get this and I can see how that

00:27:57   resonates and I see people in airports

00:27:59   with their iPads jerry-rigged with these

00:28:01   crazy you know

00:28:06   ipad keyboard hardware stuff did he

00:28:10   bought a surface now I did not buy 1i

00:28:12   don't think I'm going to I think I've

00:28:14   seen enough to sort of Judge it and and

00:28:17   I I that if i bought it i think I don't

00:28:20   think I've ever really use I'm

00:28:22   definitely curious and you know but i

00:28:24   think an hour playing with it was

00:28:25   enough for me but I do I just feel like

00:28:29   conceptually they've got something where

00:28:30   the whole thing is cloud-based that

00:28:32   they've got the this sort of the day

00:28:34   they've got a middle ground between

00:28:35   Apple and Google where Google everything

00:28:38   is cloud-based but primarily through the

00:28:39   web you know that PAP know people using

00:28:42   gmail through a web browser and apple

00:28:44   has the apps the local apps you know and

00:28:47   they all the advantages of native apps

00:28:49   but they don't have the cloud thing I

00:28:52   feel like there's a middle ground

00:28:52   therefore win for windows where you get

00:28:55   native apps with ubiquitous cloud

00:28:58   storage and then everything syncs

00:29:03   together

00:29:04   yeah in theory in theory it's one of

00:29:07   those things where if they had all this

00:29:09   you know four years ago

00:29:11   for example i think a lot of people

00:29:13   would be really really impressed with it

00:29:15   and i would totally bought a surface for

00:29:19   five years ago but they're just every

00:29:22   time it seems like they're you know

00:29:23   they're playing catch-up here like what

00:29:25   you when they did the zune it was not a

00:29:27   bad idea but they copied the wrong ipod

00:29:30   you know they did it by the time the

00:29:32   zune came out everyone was on to the

00:29:33   mini and the nano and it'd be the you

00:29:37   know basically last year's ipod and and

00:29:39   it seems like the surface is is almost

00:29:42   like last year's ipad and that they're

00:29:45   not really ahead of the game I the first

00:29:48   kind of PDA i bought was was the palm

00:29:52   five but then notnot too long after that

00:29:56   I bought one of those windows ce e del

00:30:00   axioms remember that and it was it was a

00:30:03   really really really impressive tiny

00:30:06   little piece of hardware and I I you

00:30:08   know I was all mac at that point i'd had

00:30:11   never owned a windows computer but I was

00:30:13   like wow this is really cool microsoft

00:30:15   has something here that it's really

00:30:17   promising and and since then you know

00:30:20   until now this is the first time with

00:30:22   with surface that I've even thought for

00:30:26   second about about buying some sort of

00:30:28   windows related portable thing so but I

00:30:32   tried it out too and i went to the they

00:30:34   have these pop-up stores everywhere and

00:30:35   i went to one in Manhattan

00:30:37   and play with it for a few minutes and

00:30:39   it just you know right away I was like

00:30:41   okay this is it's not 10 times better

00:30:44   than the ipad or whatever so it's not

00:30:46   gonna be hard hard to get people who

00:30:49   have at least experienced iOS 22 jump on

00:30:52   that one

00:30:53   alright let's pick this up on the flip

00:30:55   side of the sponsor read but let me tell

00:30:57   you about our first sponsor our first

00:30:58   sponsor is a boss jock studio b.o.s.s jo

00:31:04   ck it's a podcasting app for iOS and its

00:31:09   kind of blew me away watching the movies

00:31:11   you

00:31:13   it's a app from making your own podcast

00:31:15   right from your iphone no pc needed and

00:31:20   it's kind of amazing

00:31:21   they've got these demo videos you've got

00:31:23   to seem to believe him and see how how

00:31:25   cool this is

00:31:25   they're sponsoring it right now because

00:31:28   this is the month now these are these

00:31:30   are hashtags that I'm you know I'm not

00:31:32   really a big hashtag user but it's a

00:31:33   pack pound sign

00:31:35   audio MO and pound sign nap pod pomo

00:31:40   think that's like national podcast month

00:31:43   thing and what it means is that audio

00:31:46   producers across the world or publishing

00:31:48   every day this month and then they're

00:31:49   tweeting their their podcast with these

00:31:51   tags you can do it all right from your

00:31:54   iphone i know post-production necessary

00:31:59   they've got dynamics processing

00:32:00   compression and limiting its applied to

00:32:03   the mic in the mix right as you do it

00:32:05   for loud level audio anybody's done

00:32:08   podcasting knows that that getting the

00:32:10   levels right on the audio is really have

00:32:12   the game and they've got buttons for all

00:32:16   this stuff that you can set up in

00:32:17   advance with intro and outro bumpers

00:32:20   background music on the fly so you just

00:32:23   you can load music from your music

00:32:25   library you can hook it up with your

00:32:27   dropbox account and load music from your

00:32:29   dropbox account you can even paced music

00:32:31   from other music apps if you copy and

00:32:33   then switch over to bostock studio you

00:32:36   can paste it in so you have these

00:32:38   buttons loaded up with with audio that

00:32:40   you can as you're doing the show if

00:32:43   you've got intro and outro music or

00:32:46   bumpers or stuff like that you just do

00:32:47   it all on the fly right

00:32:49   phone it's kind of amazing it exports

00:32:53   anywhere you want to go to exports via

00:32:55   FTP and exports to dropbox it exports to

00:32:58   soundcloud iTunes you can send it over

00:33:02   Wi-Fi you can do itunes sharing you can

00:33:05   email any of this standard sharing stuff

00:33:07   from iOS formats you can encode to just

00:33:11   about any format you want to mp3 m4a wav

00:33:14   files AIFF files it it works with our

00:33:18   external mics did you notice i didn't

00:33:19   even know that there were extra you know

00:33:21   like professional-quality external mics

00:33:23   for iOS but there are there's the apogee

00:33:26   Mike the ik multimedia iRig mic cast and

00:33:30   then blue Mikey all of them work just

00:33:33   great with this it's got full this is

00:33:36   fantastic full voiceover compatibility

00:33:38   for visually impaired producers and I

00:33:41   can totally see this gets right back to

00:33:43   that whole argument about creation vs

00:33:45   consumption on iOS devices how an iOS

00:33:49   device would be a vastly superior

00:33:51   computer to produce a podcast for if you

00:33:54   were visually impaired than a mac you

00:33:55   know with with voiceover kept

00:33:57   compatibility like boss jack has so

00:34:00   right now in the app store you go you

00:34:03   can buy it's the iphone ipod touch

00:34:04   version is out right now

00:34:06   now they're working on an update it's

00:34:08   going to be free it's gonna be free

00:34:09   update with universal ipad and iphone 5

00:34:12   update its coming very very soon it's

00:34:15   going to be great on the ipad mini so

00:34:18   check it out our inaction you can go to

00:34:20   boss jock studio.com they've got great

00:34:24   videos to show you how it works you can

00:34:26   be blown away

00:34:27   check them out boss drops to do that

00:34:30   this is one of those things where the

00:34:33   kids these days are so lucky man like

00:34:36   when I was in whatever middle school or

00:34:38   high school or something i had a folder

00:34:40   full of wave files that i was trying to

00:34:42   do like a pod flick take a radio show in

00:34:45   the basement you know and what I guess

00:34:47   would now be a podcast and I had none of

00:34:50   this stuff right you know this is just

00:34:51   so cool i had the exact same thought

00:34:53   what if you want to make a podcast and

00:34:54   have music come in and out and it's like

00:34:56   now you just load it it's so stupid easy

00:34:59   with this app it's ridiculous and I

00:35:01   don't even know again like when I was a

00:35:03   teenager I I don't even know where I

00:35:05   would have even gotten started trying to

00:35:06   you know fade-out music and have my

00:35:08   voice come up over it would have been

00:35:10   ridiculous i probably would have just

00:35:12   had like two tape decks playing

00:35:14   side-by-side and recording onto a third

00:35:16   I suggest we had some audio equipment i

00:35:20   see some real nerd stuff like doing

00:35:23   play-by-play for a baseball game with

00:35:25   with the you know with a microphone and

00:35:27   headphones

00:35:28   yeah but that's amazing i'm just and you

00:35:31   know it really is its day that's turnkey

00:35:33   publishing I mean I don't want to you

00:35:35   know sponsor is over but it really is

00:35:36   that you do the whole thing right from

00:35:38   your iphone just that there's no

00:35:39   post-processing necessary to do the

00:35:41   whole thing everything is leveled

00:35:42   everything is blended together

00:35:44   just spit it right out into your dropbox

00:35:46   and you're done

00:35:47   it's crazy holy crazy so we're talking

00:35:51   about the surface and you know as it

00:35:54   ties and related i mean there's just no

00:35:56   way not to compare it to to iOS and 22

00:36:01   the ipad and i agree i've seen a couple

00:36:02   people this week as you know people

00:36:05   start getting their minis who said the

00:36:07   same thing you just said which is that

00:36:08   boy it really feels like Apple just yank

00:36:14   and Microsoft finally and you know that

00:36:16   they've you know they've shipped like a

00:36:18   2011 ipad competitor which is the same

00:36:22   problem Paul mad our HP or whatever it

00:36:25   was you know they're there

00:36:28   the what's the skating toward where the

00:36:30   puck used to be kind of situation but

00:36:33   maybe that's ok there's still this

00:36:37   concept of using office on this thing

00:36:41   that I just don't get it at all like you

00:36:44   know maybe maybe I've been publishing on

00:36:48   the web too long and i haven't used the

00:36:49   word doc in a long time but it's just

00:36:51   the idea that these thin tablets which

00:36:55   are you know kind of almost like a

00:36:57   recreation device to a lot of people

00:36:59   they're like oh this is fun i don't have

00:37:01   to use this thing for work

00:37:03   the idea that that all the sudden you're

00:37:04   going to want to go and not doing excel

00:37:07   model on this to me that it just doesn't

00:37:10   make any sense

00:37:11   and I've tried you know i i've

00:37:13   downloaded Pages and Numbers and Keynote

00:37:15   use them all on I don't use pages i use

00:37:18   numbers all the time and came out all

00:37:22   the time on my mac and then it's great

00:37:25   but I just have never thought to spend

00:37:29   any time with them on an iPad it just

00:37:31   doesn't make any sense to me so i don't

00:37:34   know i think if anything that some of

00:37:36   the entertainment stuff that Microsoft

00:37:38   has is more attractive than the office

00:37:41   stuff like if you could tell anyone with

00:37:43   the next box that they could play you

00:37:46   know either part of their game or even

00:37:48   the full version of the game you know I

00:37:51   don't know how to do the controller but

00:37:53   if you could do something I on a surface

00:37:56   to me that's a lot more interesting than

00:37:58   hey this thing runs office

00:38:01   I don't know yeah and I think it's

00:38:03   telling that there's always been the

00:38:08   what are you gonna do on it

00:38:10   question about the ipad right if you

00:38:14   know and and you know it's really half

00:38:16   of it was really the just about the

00:38:17   whole presentation in 2010 when Steve

00:38:20   Jobs debuted is you know this you know

00:38:22   this slide as you know is a phone on one

00:38:24   side there's a macbook on the other is

00:38:26   there room in the middle for something

00:38:28   in here and if so the only reason

00:38:30   anybody is going to buy it is if that

00:38:32   stuff you can do here in the middle is

00:38:33   better than doing it anywhere else and

00:38:37   there you know and I don't think it's a

00:38:40   coincidence that the you know they

00:38:42   launched with these ipad versions of of

00:38:45   the off you know might have apples

00:38:46   office apps of pages keynote and numbers

00:38:49   and nobody you know it just doesn't seem

00:38:51   like any of those three apps and I know

00:38:53   they're still top sellers but I just

00:38:56   don't hear people saying yeah that's

00:38:58   what I love doing on my iPad and I I

00:39:00   can't say that like looking over

00:39:01   people's shoulders and airports and

00:39:03   coffee shops that I see people doing

00:39:04   numbers spreadsheets on your iPad that

00:39:06   often i think they were like it was sort

00:39:09   of a bad gas

00:39:09   I think it's good that those apps exist

00:39:11   and i do use them especially now with

00:39:14   iCloud where I can store like these

00:39:15   spreadsheets like I keep my my

00:39:17   sponsorship schedules and a number of

00:39:18   spreadsheet

00:39:19   and I updated almost all the time from

00:39:21   my mac but it's fantastic if somebody

00:39:25   sends me an email and i can check i can

00:39:27   just open it up on my iPhone and and

00:39:29   check and I can see it and if i need to

00:39:31   you know make a change or something like

00:39:33   that i can do it but it's a we always

00:39:35   feels real finicky it seems like they

00:39:37   did it like a zit

00:39:39   yeah as an insurance policy you know to

00:39:41   be get it took up a good chunk of the

00:39:43   Keen out and it was apple's way of

00:39:45   saying hey you can feel comfortable that

00:39:47   these apps exist that they still sell

00:39:50   like crazy like they're always near the

00:39:52   top of the top-grossing list so people

00:39:54   kind of by that to feel comfortable that

00:39:56   they have them I it's sort of i think

00:39:59   the same way that they built that texas

00:40:02   hold'em game you know when the app store

00:40:03   first launched it was the no we don't we

00:40:06   don't know if anyone's going to make a

00:40:08   lot of good games for these things so at

00:40:09   least we got one right and and then I've

00:40:13   seen how usage hasn't really gone that

00:40:17   way but I think it's telling that they

00:40:19   haven't really updated them know at all

00:40:21   okay well they haven't for the mac

00:40:23   either i guess but i think that it's you

00:40:25   know I think there's still potential

00:40:27   there but i do think a big part of the

00:40:28   problem numbers to me is the biggest

00:40:30   example is that a spreadsheet that's

00:40:31   optimized for the ipad like that it was

00:40:34   just I pad only and didn't even have a

00:40:36   mac or windows counterpart I think would

00:40:38   be a lot different than what we've got

00:40:40   with numbers like we're numbers to me is

00:40:42   is it's all trying to maintain the

00:40:44   fidelity of these spreadsheets you make

00:40:45   on your Mac where you can make the cells

00:40:48   real small and you've got this real

00:40:49   precise mouse pointer and a for most

00:40:52   people a much bigger screen than you

00:40:54   know 10 inches

00:40:56   whereas I feel like a really truly

00:40:59   native ipad spreadsheet app would have

00:41:02   much bigger finger friendly cells and an

00:41:06   interface but I don't even think the

00:41:08   whole active spreadsheet in really is

00:41:10   conducive to touch i mean it's a you

00:41:12   know it's a real data processing

00:41:15   intensive thing where is that the like

00:41:18   you know you always say Oh microsoft

00:41:20   would appeal to the enterprise and that

00:41:21   was always the thing that room was

00:41:23   supposedly going to be good at two but

00:41:25   in touch it seems like the enterprise is

00:41:27   not the same thing as it is in pcs like

00:41:30   npcs it's this idea of

00:41:32   a huge office with a hunt you know with

00:41:34   500l towers a stacked up in it in touch

00:41:39   it seems like the enterprise is this

00:41:41   tablet's everywhere in places that there

00:41:44   were never computers before I i just got

00:41:47   coffee on the way home before the show

00:41:49   and you know of course the cash register

00:41:51   it at almost all the coffee shops that

00:41:53   I've been to in the last few months

00:41:55   they're all ipads and that's kind of the

00:41:58   new enterprise and it doesn't seem like

00:42:00   Microsoft know me of course I I haven't

00:42:03   done a lot of research it doesn't seem

00:42:04   like they have a big plan for that

00:42:07   yeah i I just I just don't I don't know

00:42:12   I feel like that they're trying to

00:42:14   maintain and a connection with the past

00:42:17   that they anticipate being there forever

00:42:19   that isn't isn't going to be by the way

00:42:22   that's why I think they're still doing

00:42:24   the ipad 2 which is these you know that

00:42:26   the ipad as the display as signage

00:42:29   and/or cat cafe cash register right or

00:42:33   if you don't need to spend money on

00:42:35   retina right who needs right now when

00:42:36   it's some kids gonna spill soda on

00:42:39   understanding i mean i don't have sales

00:42:41   numbers apple is you never breaks that

00:42:42   stuff down and even privately whoever

00:42:45   the people are you know exactly which

00:42:46   ipad have sold you know they're not

00:42:51   going to tell me but you know just

00:42:52   offhandedly and like you know just in

00:42:55   raw numbers though it's you know I've

00:42:57   been told that yeah the ipad 2

00:42:59   definitely has sold well and Horace did

00:43:02   you has figured out i don't even know

00:43:05   the ways that guys like a like a wizard

00:43:07   with numbers but he's figured out that

00:43:08   the average revenue per ipad has come

00:43:12   down pretty significantly in the last

00:43:14   seven months and that the only expert

00:43:16   the only possible explanation for that

00:43:17   is that the 399 ipad2 was selling very

00:43:20   well because there's no other way that

00:43:22   because that the prices didn't change

00:43:24   otherwise the only way that the average

00:43:26   revenue per ipad would have come down as

00:43:30   if that 399 iPad sold really well yeah

00:43:35   and actually have the number somewhere

00:43:37   not in front of me

00:43:39   nevermind haha that's Mac + iPad so that

00:43:43   doesn't tell us anything

00:43:44   no I

00:43:45   yeah i agree and that's why I think this

00:43:47   330 i pad mini like you know yeah it's

00:43:52   not 200 bucks but it's also not 500

00:43:55   bucks so and you know and needs it's a

00:43:59   way to easy even for the reasonable you

00:44:01   know the smart handsome guys like me and

00:44:03   you Dan

00:44:04   it's easy for us to get caught up in

00:44:06   what's going on right now you know and

00:44:09   consider like the long-term to be the

00:44:11   end of this quarter

00:44:13   whereas if you just look just one year

00:44:15   out and you know two or three years from

00:44:17   now the distance between november 2012

00:44:20   in November 2013 and you know from the

00:44:22   from the future it doesn't look it's not

00:44:24   that big you know one year isn't that

00:44:26   much time with a year from now if they

00:44:28   have a 329 retina ipad mini and then

00:44:32   keep the non-retina 1 and use that to

00:44:35   drop the point below 300 while the whole

00:44:37   thing just makes total sense then we

00:44:40   have the only way that doesn't work out

00:44:42   for them and it just I just don't see

00:44:43   this happening and I think they know it

00:44:45   too is if you know these 200 and 250

00:44:49   dollar tablets from amazon and google

00:44:51   just sell an unbelievable numbers over

00:44:53   the next you know eight nine ten months

00:44:55   and I just don't think that's gonna

00:44:57   happen i don't see it either the there's

00:45:00   a lot of praise among the kind of nerd

00:45:04   set above the nexus tablets but I don't

00:45:07   even know where to buy one like and i

00:45:10   wrote a post about this i think last

00:45:12   week or the week before but with an ipad

00:45:15   you know it's very obvious you go to

00:45:17   your local apple store or the electronic

00:45:20   store with a smartphone you generally

00:45:22   buy from your carrier but with the nexus

00:45:25   and you know with the kindle yeah you go

00:45:27   to amazon.com the the world's most

00:45:29   popular online store but if you want to

00:45:31   buy a nexus tablet

00:45:33   where do you even go you know Microsoft

00:45:37   Elise has has taken upon itself to set

00:45:39   up some stores in basically every mall

00:45:42   in every nice mall and I google you know

00:45:47   what are they not rivage not trying to

00:45:49   sell that many of them i don't know it

00:45:51   date they do seem to have completely is

00:45:54   issued brick-and-mortar retail

00:45:57   which I think makes sense for some

00:46:01   things like me a you know obviously

00:46:05   phones are going to go through carriers

00:46:08   primarily so they've been able to sell

00:46:09   you know an insane amount of phones

00:46:11   without ever having to touch retail and

00:46:15   you know even their their ecommerce

00:46:16   efforts they kind of scaled back at

00:46:19   because they did so poorly but tablets

00:46:21   are iono i wish i knew what percent of

00:46:24   you know Apple will tell you what

00:46:26   percent of Max they sell in their apple

00:46:28   stores but they don't say for the ipad i

00:46:30   wish that I I knew that might i would

00:46:33   guess that it's pretty high when I would

00:46:35   like to know 24 like barnes and noble

00:46:37   and I feel like the Nook is often the

00:46:39   dark matter in these discussions because

00:46:41   it's just seems like everybody and I do

00:46:44   this too is that when you say well what

00:46:45   are the biggest competitors to the ipad

00:46:47   i think surface nexus kindle but nook is

00:46:53   doing pretty good

00:46:54   I mean it's certainly that at least it's

00:46:56   not like a complete dud but i wonder how

00:47:00   much of theirs are being sold through

00:47:02   their brick-and-mortar retail stores

00:47:04   I mean I know that when I go into the

00:47:06   one here in philly that the barnes and

00:47:07   noble it's impossible to miss than the

00:47:10   kiosk I mean it is you come in the door

00:47:13   and i would i would venture to say it's

00:47:17   the best real estate in the entire store

00:47:19   absolutely i think it's i think it's

00:47:22   pretty much you know that's what it is

00:47:24   it's the fact that they have such great

00:47:26   to distribution within their own know

00:47:30   within their own chain i mean at my my

00:47:33   kind of one-liner about the nuke is that

00:47:35   the most amazing thing about it is that

00:47:37   it exists it's this bookstore chain of

00:47:40   all companies has been able to make like

00:47:42   it and actually ok computer you know

00:47:46   that target hasn't been able to do that

00:47:48   or smart or any other retail chain but

00:47:51   all of a sudden this bookstore has this

00:47:53   decent tablet computer and no barnes and

00:47:56   noble I think it's still wear a lot of

00:47:57   people just go to hang out when they

00:47:59   when they have time to kill and you know

00:48:02   200 bucks is it's not an absurd amount

00:48:05   spent at the bookstore that's like three

00:48:07   dvds so I think that's done really well

00:48:10   for them and now don't forget microsoft

00:48:12   now owns a chunk of that note business

00:48:14   up and I you know that that's I always

00:48:17   wonder is that like they're kind of plan

00:48:18   B if things don't work out with nokia is

00:48:20   going to be okay you know is that

00:48:23   strikes me horrible business that

00:48:25   strikes me there now that i think about

00:48:27   it because i mentioned i think with mg

00:48:29   last week that at the surface event in

00:48:31   New York the demo units and Microsoft

00:48:33   had set up they had a bunch of

00:48:35   third-party apps including Amazon Kindle

00:48:37   but it was weird because the kindle apps

00:48:39   didn't have any books in them you can

00:48:41   launch the kindle app but there were

00:48:43   they didn't they didn't preload any

00:48:44   kindle books in there which seemed like

00:48:46   what's the point of even putting the app

00:48:48   on their way now makes me wonder why

00:48:50   they like maybe there is no nook app for

00:48:53   Windows 8 and maybe I guess that's

00:48:54   probably the answer but I think that's

00:48:56   probably it yeah but it just seems like

00:48:58   poor coordination given that they're

00:49:00   they're allied you know that they had to

00:49:02   put a kindle app I mean like the hankie

00:49:05   as popular as the kindle app for iOS is

00:49:07   I really don't expect it ever to be set

00:49:09   up on the the devil you have set an appt

00:49:11   right then can you imagine being the guy

00:49:14   at Microsoft just to call the guy at

00:49:16   amazon and say hey could you give us a

00:49:18   bunch of codes for for free for free

00:49:21   books for our demo units or something

00:49:22   like that or high water they just put

00:49:25   free books on there or something

00:49:26   yeah well why not just put the samples

00:49:28   you know just somehow load them up with

00:49:30   the you know what the sample you know I

00:49:32   don't know there's gotta be some way to

00:49:33   do it just put samples on there even if

00:49:34   you want to be cheap and not you know by

00:49:36   the 990 books for the things that's

00:49:39   probably something that they thought of

00:49:40   like an hour before and they're like oh

00:49:42   shoot we don't have any actual books in

00:49:45   here

00:49:46   I wonder whose job is it Apple to pick

00:49:48   what music goes on the the iphones and

00:49:51   ipods in the store

00:49:53   yeah I wonder too i wonder if that comes

00:49:54   from the store like is there something

00:49:56   from the itunes store like to the iTunes

00:49:57   Store get to pick like here's that you

00:50:01   know here's the bead is it is it that

00:50:03   let's put the stuff that is most popular

00:50:05   or put the stuff that we want to be the

00:50:07   most popular it's always an interesting

00:50:09   mix like it's always there's always like

00:50:11   some older stuff and some newer stuff i

00:50:14   assume it's probably just a someone in

00:50:17   the itunes division makes a playlist and

00:50:20   when they do the the retail build

00:50:23   get stuck in there yeah and it's you

00:50:26   know it's true to that they pick which

00:50:27   apps you know like games and stuff like

00:50:29   that I feel like there's a it's probably

00:50:32   a pretty interesting job actually

00:50:34   there's all these little jobs at apple

00:50:36   that I think are really fast like the

00:50:39   you know that or the people who do that

00:50:42   the packaging design that's got to be

00:50:44   that's going to be kind of fun

00:50:47   yeah definitely let's test out 17

00:50:49   different plastics for the the insert

00:50:52   and the new case or something like that

00:50:54   writer or the cellophane that you wrap

00:50:56   the device in right has to have the

00:50:59   right to the right

00:51:01   tearing characteristics and let me take

00:51:05   a break here and do the second sponsor

00:51:07   second sponsor today I'm so happy to

00:51:10   have him back its global d-lite I don't

00:51:13   know how these guys have so many apps

00:51:14   but they have another great app i want

00:51:16   to tell you about its la voi LA it's a

00:51:21   comprehensive screen capture screen

00:51:24   recording image editing and file sharing

00:51:25   tool for the mac so it's a complete and

00:51:29   perfect replacement for the built-in

00:51:31   screen capture stuff and Mac os10 and it

00:51:35   also does screen recording so you can do

00:51:38   a screencast right from your Mac has a

00:51:43   whole bunch of great features that make

00:51:45   this it's just an all-in-one screen

00:51:48   capture screen recording screencasting

00:51:51   app you can capture anything on your

00:51:54   desktop in any shape including a you can

00:51:57   just do like a free hand shape or you

00:51:58   can draw the shape of what it is you

00:52:00   want to record you can capture entire

00:52:03   web pages at once including the

00:52:06   information like the URL the page title

00:52:08   and stuff like that so instead of just

00:52:10   taking a screen capture of the amount of

00:52:12   the webpage that visible on your screen

00:52:14   at once you can use the law to capture

00:52:16   the whole page scrolling down at once in

00:52:19   one picture two great feature so

00:52:23   screencasting it lets you record videos

00:52:25   record your audio as you can talk record

00:52:28   the audio coming out of the apps as you

00:52:30   play it and it has a whole bunch of

00:52:33   video of image editing options so after

00:52:35   you take a screenshot you

00:52:36   can annotate it you can stamp you can do

00:52:41   blurs and filters and stuff like that

00:52:44   has a spotlight feature so you can

00:52:46   highlight a section of the image or of

00:52:49   the video that you want to draw people's

00:52:50   attention to and when you're done when

00:52:53   you have it working just as you want you

00:52:54   can share right from the app the ftp

00:52:58   SFTP flickr you can upload right to

00:53:01   flickr from the app email of course

00:53:04   youtube for the videos you can send them

00:53:06   right there from the app the keyboard

00:53:09   shortcuts are all customizable you can

00:53:13   automatically have the last capture sent

00:53:16   to the clipboard so that you can paste

00:53:17   wherever you you know take a screenshot

00:53:20   annotated and then it's ready to pace

00:53:21   wherever you are wherever you go there

00:53:25   running a sale right now on the odds of

00:53:27   the sale goes til November eighteenth so

00:53:29   we're recording right now on the eight

00:53:31   November it's going to come out on the

00:53:32   night so you got about a week when you

00:53:34   listen to this and it costs just 999 go

00:53:39   right to the mac app store or you can go

00:53:41   to global delights website and buy it

00:53:43   right from them at sixty-seven percent

00:53:45   off the regular price of thirty bucks

00:53:49   you can get it right now for just 999 to

00:53:51   steal so if you go to bit ly you guys

00:53:56   know bit.ly/b I tdot ly bit ly / the law

00:54:00   screen capture voi LA screen capture all

00:54:05   one word or just go to the mac app store

00:54:08   and search for global delight you'll

00:54:11   find it

00:54:12   you've also got a 15-day trial now

00:54:14   obviously are not going to get that from

00:54:16   the mac app store version you'll go

00:54:17   right to global delights website you get

00:54:19   the 15-day trial great great app added

00:54:22   unbelievable discount through november

00:54:24   18 the law screen capture from global

00:54:26   delight really cool app and for the the

00:54:31   French speakers that would be voila

00:54:34   voila voila

00:54:36   yeah I sort of make it a habit to

00:54:37   mispronounce every app name I like that

00:54:39   it's a unique touch boiler boiler works

00:54:45   also

00:54:45   yeah blah blah

00:54:48   you see the the live episode I did from

00:54:51   montreal i did the whole thing in French

00:54:52   uh-huh i love that was good

00:54:55   well i did two sentences in French I ran

00:54:57   out of Iran out of friends

00:54:59   hey how'd you get how'd you make out

00:55:01   with Sandy you know I I don't want to

00:55:06   brag but we did great

00:55:08   I i was we we were a couple blocks from

00:55:11   i live in a neighborhood in Brooklyn

00:55:14   called dumbo or a block away from it so

00:55:17   the the waterfront area got pretty

00:55:20   wrecked and some of the restaurants that

00:55:22   you know that we like to go to are not

00:55:25   in business right now but we got pretty

00:55:29   lucky here the power was on the whole

00:55:31   time and the internet went out around

00:55:34   midnight so I was like all right bedtime

00:55:36   and woke up the next morning and it was

00:55:38   back so but I of course i did was

00:55:42   freaking out most of the time because

00:55:44   our windows are these sliding doors and

00:55:48   I was paranoid that they were going to

00:55:50   collapse on us and then basically be

00:55:53   sitting outside so I was not relaxed at

00:55:56   all it was pretty terrifying but the the

00:56:00   windows held up and we stayed dry so but

00:56:03   it's crazy like the city really got

00:56:06   messed up and I you know it's it kind of

00:56:10   says something about our new york city's

00:56:13   infrastructure and at the same time it's

00:56:17   a little i don't want to sound glib but

00:56:19   it's a little fun to go through these

00:56:21   kind of at least before all the bad

00:56:24   stuff happened like the whole preparing

00:56:26   for the hurricane is kind of slightly

00:56:29   fun experience but then once it happened

00:56:32   this time it was really bad so there's a

00:56:36   you know it's been I guess the most uh

00:56:38   the most heartwarming thing has been to

00:56:40   see how people who you know scared okay

00:56:43   have been helping people who haven't

00:56:45   been there's been a lot of effort to

00:56:46   bring food to some of the places that

00:56:49   got hit very hard a lot of the you know

00:56:52   New York has of course is trendy food

00:56:54   truck movement so a lot of the food

00:56:55   trucks have been off serving food to

00:56:58   people who actually need it and not just

00:56:59   people who want it

00:57:01   and that sort of stuff so yeah it was a

00:57:05   weird experience I mean you know you

00:57:07   know it's not like I'm living in miami

00:57:09   or something that hurricane in New York

00:57:11   City theoretically isn't supposed to

00:57:13   happen very often and now we fed to in

00:57:15   two years but doesn't it you know what

00:57:17   it reminds me a little bit of yeah i

00:57:21   just don't see how you can't be of of

00:57:22   the aftermath of 911 of just the city

00:57:25   coming together and people anybody you

00:57:28   can help somebody else helping out yeah

00:57:30   I wasn't here for that I was still

00:57:31   living in Chicago but but yeah that's

00:57:34   what a lot of people were saying it was

00:57:36   obviously a different sort of tragedy

00:57:39   and although it affected in terms of new

00:57:43   york city proper be on Staten Island

00:57:45   like lower manhattan which is where the

00:57:47   world trade center was was hit you know

00:57:50   what was arguably hurt the most by sea

00:57:53   as well like a bunch of my friends who

00:57:54   live down there basically don't have an

00:57:57   apartment unit for the next several

00:57:59   weeks or even months because you know

00:58:02   the whole kind of lower tip of Manhattan

00:58:04   was flooded and everyone's buildings got

00:58:06   their power and messed with so just

00:58:09   little things I remember I saw a thing I

00:58:11   one of those slideshows just the other

00:58:12   day where that in the Meatpacking

00:58:16   District is it of classic Steakhouse old

00:58:20   homestead

00:58:20   they've expanded love Vegas and Atlantic

00:58:23   City branch now but it's really not been

00:58:25   for like a hundred years the steakhouse

00:58:27   in there are electricity's been out and

00:58:30   so the freezers are out so they don't

00:58:31   want anything me to go bad so they're

00:58:33   just they were just cooking up all the

00:58:34   steaks from their freezers and giving

00:58:36   them two cops as you know cops came by

00:58:38   any first responders who just come by

00:58:41   you get a free steak from old homestead

00:58:43   and they're just you know some guys are

00:58:44   just taking amount you know put them in

00:58:46   it and the cars you know the squad cars

00:58:48   is they go and it's just a donut some

00:58:50   about that i thought that was just grow

00:58:52   this there's a lot of that you know

00:58:53   whenever something messed up happens

00:58:56   here there's a lot of that camaraderie

00:58:57   and I think like crime tips a lot like

00:59:00   there were I think a couple days with no

00:59:02   murders or something like rat exactly

00:59:04   although there were also supposedly

00:59:06   people dressed up as power company

00:59:09   people and then robbing oh that's the

00:59:12   word

00:59:13   it's a pretty scummy oh god that almost

00:59:15   makes me want to believe in hell just so

00:59:17   that they could go there

00:59:18   yeah but it wasn't so it works how do

00:59:21   you live with yourself with that

00:59:22   oh that's pretty bad but it is

00:59:24   interesting like how the biggest kind of

00:59:27   the biggest yeah you know now it's cold

00:59:30   and kind of sucks to be without heat or

00:59:31   something like that that week was still

00:59:33   not so freezing and kind of biggest

00:59:36   thing was that people just want to

00:59:37   charge their phones and there were these

00:59:39   kind of impromptu charging stations that

00:59:42   were set up it banks and at restaurants

00:59:45   and hotel lobbies and all this stuff and

00:59:46   it was it was you know yeah come inside

00:59:49   don't be don't be out in the weather but

00:59:50   also charged up your iphone and that's

00:59:54   something that you know I I guess wasn't

00:59:56   so prevalent 10 years ago now i don't

00:59:59   think so at all i do

00:59:59   think so at all i do

01:00:00   I think that's a big difference is the

01:00:01   big blackout they had new york was like

01:00:03   well alright where our apartment's dark

01:00:05   and the TV's off but here it's we do

01:00:07   have this connection to they do the

01:00:09   world but it's running out of battery

01:00:10   right

01:00:11   I that was interesting and I kind of

01:00:14   like the voyeur and me was kind of

01:00:16   tempted to go into the dark zone at

01:00:18   nighttime and shoot some footage and

01:00:20   that kind of stuff but i don't know it

01:00:23   seemed a little little dicey so I i

01:00:26   missed out on that one button next to

01:00:29   the next year I'll get a change and next

01:00:32   year's hurricane i did see a thing I

01:00:33   should look it up put it in the show

01:00:35   notes i saw device on on uncrate the

01:00:38   other day it's a portable iphone charger

01:00:42   and just like a lot of these other ones

01:00:45   you can plug it in the wall on it

01:00:47   it stores a charge and then you connect

01:00:48   the USB cable to any I guess it you know

01:00:50   as it's a USB out so you can charge

01:00:52   anything that can charge over USB with

01:00:54   this thing but it's the distinction is

01:00:56   it has a fold-out hand-cranked so that

01:01:00   in a pinch you can charge this battery

01:01:02   by like turning the hand crank like a

01:01:05   like a pencil sharpener and it's one of

01:01:08   those things where like two weeks ago

01:01:10   would have thought I mean what i mean i

01:01:12   don't know i don't go camping i'm not

01:01:14   buying that thing whereas now I'm

01:01:15   thinking hey maybe I should have one of

01:01:16   those here

01:01:17   yeah is that like the new the new

01:01:19   headlamp is like Hannah something that

01:01:21   yeah I wonder how that's the idea I

01:01:23   imagine that's kind of going to be a

01:01:25   popular gift at least in the East Coast

01:01:27   for Christmas this year that kind of

01:01:29   stuff and god only I don't know I mean I

01:01:32   you know maybe it takes 10,000 cranks to

01:01:34   get a little bit of a charge i don't

01:01:35   know but it

01:01:36   I you know in a pinch so in like

01:01:38   citywide blackout I would do it i would

01:01:40   absolutely do it i just sit there and

01:01:42   turn that thing forever and I won't

01:01:44   charge on my iphone they should soon

01:01:48   I'll be an HTC phone with a built-in

01:01:50   crank some someone will do that extent

01:01:55   we have the hand crank er a unit

01:01:58   yeah yeah and I do think you know I

01:02:00   think that the you know I did the

01:02:04   hierarchy of needs somebody a couple

01:02:05   people have posted about this that

01:02:07   obviously you know that it's kind of

01:02:08   changed you know that obviously you want

01:02:10   food

01:02:11   and shelter first electricity is maybe

01:02:16   like above that and then you want you

01:02:18   want connectivity right you want

01:02:20   internet without you know it's all these

01:02:23   poor people in New York couldn't play

01:02:25   letterpress for a couple days

01:02:26   honestly I i played probably about a

01:02:29   hundred games and letterpress during

01:02:30   that during the thing it was it was

01:02:32   interesting like the the cell the cell

01:02:34   towers of course have battery backups

01:02:36   and that's how I guess the verizon LTE

01:02:40   was on when the cable modem was off but

01:02:42   eventually those gave out to I think

01:02:46   verizon put them on faster though then

01:02:49   that AT&T i want to say I'm not sure

01:02:51   maybe maybe it has to do it

01:02:53   they're being the local phone company

01:02:55   here too i'm not sure what happened but

01:02:57   it almost makes you wonder if there

01:03:00   should be you know if those types of

01:03:03   companies should be even thinking harder

01:03:06   about this sort of stuff or if it was

01:03:08   just a fluke thing and it'll never

01:03:09   happen again i don't know that's the

01:03:10   thing is you know you don't want to be

01:03:12   too prepared for something that's not

01:03:14   going to happen again so right or that

01:03:17   you know next time it'll be something

01:03:18   else

01:03:19   right right it's not the same thing same

01:03:22   type of thing where you're you know

01:03:23   everything is disrupted but the source

01:03:25   of disruptions different like the

01:03:27   underwear bomber well there's not going

01:03:28   to be right the shoe bomber is not gonna

01:03:30   be another shoe bomber again but that's

01:03:32   all they want to think about his shoes

01:03:33   so yeah well uh what one thing you you

01:03:40   linked up a story that i think is

01:03:42   interesting about virgin america

01:03:44   ah maybe we should talk about that first

01:03:47   yeah we could do that yeah you know as

01:03:50   as kind of you know Mac Apple people we

01:03:53   we've grown used to a world where our

01:03:57   experience and you know and smart design

01:03:59   is paramount to you know whatever else

01:04:03   other features are out there and that's

01:04:06   you know the story was that virgin

01:04:08   america which is you know by many

01:04:11   accounts the kind of smartest and best

01:04:14   thought-out airline in the United States

01:04:16   is still losing money like crazy and you

01:04:20   know may not be financially viable due

01:04:23   to a bunch of reasons you know that

01:04:24   there

01:04:24   I industry just sucks to begin with and

01:04:26   there's there's high cost of employment

01:04:30   and fuel and all that sort of stuff but

01:04:32   it makes you wonder you know is is the

01:04:37   user experience the most important thing

01:04:39   in and if it's not a sustainable

01:04:41   business should you know can it can it

01:04:44   keep going

01:04:45   yeah I it brings me back to this

01:04:48   argument i've had over this word the

01:04:49   word traction for years I've sort of

01:04:51   been you know that that it's there's

01:04:54   some kind of black magic and whether

01:04:55   it's you're selling computers or cars or

01:04:58   airline tickets that you know that you

01:05:01   somehow key get to a certain point where

01:05:03   you have traction and it's so much

01:05:04   easier to keep going then whatever is to

01:05:06   get in the first place and you know I

01:05:10   think Apple suffered from this for a

01:05:11   long time and I've said this before and

01:05:13   I can never find the source because it's

01:05:15   an old 9003 thing and but I'm i know

01:05:20   that that I'm right that it was and I

01:05:24   think Apple it's the I know that the

01:05:25   basic story is right but the the source

01:05:28   of it is confusing and I've never been

01:05:30   able to find anybody out there can find

01:05:32   the source for this I would thank you

01:05:34   greatly and mention you on the show and

01:05:36   Thank You profusely but the gist of it

01:05:38   is that Apple Commission this survey in

01:05:41   the nineties maybe like 96 97 or so and

01:05:44   it it showed that of people going out

01:05:48   get us retail can consumers who were

01:05:50   going out to buy a personal computer

01:05:51   that ninety percent of them never even

01:05:54   considered buying a mac and that like of

01:05:57   the percentage who did consider buying a

01:06:00   mac like an unbeliever like forty

01:06:03   percent of them wound up buying one you

01:06:05   know and so like apples like four

01:06:07   percent of the US retail market in like

01:06:09   nineteen ninety-seven was like ninety

01:06:11   percent of people who never even gave it

01:06:13   a second thought never even looked at

01:06:15   him and ten percent of people who did

01:06:17   and forty percent of those people bought

01:06:19   one and that the gist of it being that

01:06:22   all they had to do is get more traction

01:06:24   in the people's minds just get more

01:06:26   people to consider buying a mac and that

01:06:28   their their sales could go way higher

01:06:31   which is exactly what i believe has

01:06:33   happened and I think that's that ipod

01:06:36   halo effect that people wondered about

01:06:37   you know in 2002 2003 is that once

01:06:40   people started going even just going in

01:06:42   to an apple store to buy anything to buy

01:06:45   a music player it open your mind maybe

01:06:47   buying a computer from them and you know

01:06:50   it's all it's all coming up milhouse for

01:06:52   them ever since I just can't help but

01:06:54   think that virgins in that same

01:06:55   situation where people are just buying

01:06:56   tickets on delta and american airlines

01:06:59   and whatever else because that's what

01:07:00   they've always done

01:07:01   I just don't know what to me once the

01:07:04   first time I took a flight on virgin i

01:07:06   instantly knew that I would never ever

01:07:08   again fly anything else if there was a

01:07:10   virgin flight available

01:07:12   I mean I go out of my way to fly virgin

01:07:14   out like i'll fly to make the times

01:07:18   because they don't have they only have a

01:07:19   couple of flights a day in and out of

01:07:21   philly so i will fly San Francisco to

01:07:24   LAX LAX to philly to make it work rather

01:07:28   and pass up you know dozens of direct

01:07:30   flights from SFO to philly on other

01:07:32   airlines because it's that much better

01:07:34   it's so much better than that I don't

01:07:36   even hesitate to fly with the like a

01:07:39   layover in LAX and that's and that's

01:07:42   interesting and that and I think Eric

01:07:45   you know flight is such a weird market

01:07:47   where people are are usually just

01:07:50   sorting by price and that's it period or

01:07:53   maybe they have like a very hard time of

01:07:56   day requirement or something like that

01:07:58   yeah and I know what is it

01:07:59   I also know a lot of people who've

01:08:01   gotten locked into airline X because

01:08:04   they've got a gazillion miles right and

01:08:06   platinum on American so all I flies

01:08:09   American when I have the opportunity

01:08:10   haha and I guess that's exactly why they

01:08:13   instituted those those you know those

01:08:15   mileage programs and that i know a

01:08:18   couple of smart and a couple of friends

01:08:20   who are you know never fly I've spoken

01:08:23   to him specifically about virgin and

01:08:24   that they say that they'd love to but

01:08:26   they can't because you know one of them

01:08:27   got delta miles and the other one scott

01:08:30   i forget the other one but you know it

01:08:33   doesn't matter one of the old

01:08:34   traditional carriers and they're just

01:08:35   like locked into it because of that and

01:08:37   I I don't know for me it's so different

01:08:39   and it just makes because you know I

01:08:41   tend to fly when I do fly it's often

01:08:43   from coast-to-coast it's from here to

01:08:45   San Francisco so it's you know a big

01:08:47   huge chunk of my day and spending it

01:08:49   somewhere

01:08:50   in a comfortable seat in a nicely lit

01:08:54   cabin with really Pleasant everything

01:08:57   universally every single fight I've

01:08:58   taken truly truly pleasant flight

01:09:01   attendants better food actually like

01:09:05   decent food

01:09:06   you know it's kind of amazing and the

01:09:10   other thing the other sense that really

01:09:12   hits it is that it smells nice and a

01:09:14   virgin airplane like the other airplanes

01:09:16   it really makes you realize just how

01:09:17   stinky the cabins are that mix of a

01:09:20   burnt coffee and jet fuel and drive back

01:09:24   we have farts around like farts and

01:09:26   sweat or something that I don't know

01:09:28   what they're doing it's in and it

01:09:29   reminds me of like the difference

01:09:31   between old casinos and new casinos like

01:09:33   oh you want to an old casino and it's

01:09:34   just this stink of you know like 1977

01:09:39   sweat and cigarette smoke and that you

01:09:42   know new casino really smells like wow

01:09:43   that's a casino but it smells nice in

01:09:45   here that's what versions like your

01:09:47   index and middle of I'm sorry whether

01:09:49   losing that the gist of it those that

01:09:51   they're losing like three or four

01:09:51   hundred million dollars a year and that

01:09:53   you know people are saying that you know

01:09:54   it's just that's just too much that you

01:09:56   know maybe they got to start making

01:09:57   money or the things going to dry up

01:09:59   yeah and it's it's a different obviously

01:10:02   the industry is a lot different in the

01:10:03   financial situations are but reminds me

01:10:05   a little of the old windows Apple

01:10:07   problem which was everyone is so used to

01:10:10   windows even if it's you know less

01:10:12   elegant of an experience they can

01:10:14   justify it because just because they're

01:10:16   familiar with either because they're

01:10:17   locked into it or something like that's

01:10:19   the way it used to be

01:10:20   it's just the way it is and uh and I've

01:10:23   written this about even airplanes

01:10:25   themselves like the the airline industry

01:10:27   or the airplane industry that they need

01:10:29   kind of their iphone moment we're seeing

01:10:32   everything got reset you know right now

01:10:33   they're kind of graduating from the the

01:10:35   nokia symbian phone to the blackberry

01:10:38   phone but there's no no they kind of

01:10:40   need that inflection point where if you

01:10:43   look at like the airline into that I

01:10:45   want to get to DC on airline stuff but

01:10:47   like you look at the the new planes

01:10:48   they're designing like the 787 there

01:10:52   they're like you know fifteen to twenty

01:10:54   percent more fuel-efficient the seats

01:10:56   are maybe a little you know more

01:10:58   comfortable the TV is like an inch

01:11:00   bigger but they're there isn't like that

01:11:02   whole reset

01:11:03   point where the experience is just

01:11:05   vastly different and someone I think

01:11:07   eventually we'll figure that out but i'm

01:11:09   not sure what it is

01:11:10   yeah i totally agree them and I don't

01:11:12   know I'm surprised I i still have

01:11:15   hundreds i just hope they have the

01:11:17   patience to keep with it and that people

01:11:19   catch on and it maybe they just need

01:11:20   more couple more routes or something I

01:11:23   don't know but it just it just doesn't

01:11:26   add up to me maybe someday you can have

01:11:31   an airline that would be I would I don't

01:11:33   know I say it would be final price

01:11:35   probably a terrible jump the Apple

01:11:37   airline that would be a colossal waste

01:11:40   of money then you know when to sell

01:11:42   apple stock when they start doing that

01:11:45   kind of stuff and the other thing I

01:11:47   don't get on i just i just don't get on

01:11:52   virgin is that they have first-class

01:11:55   upgrades that are really really cheap

01:11:57   like if there's open for seats in first

01:11:59   class like day of the flight it's like

01:12:01   you can be like just like a hundred and

01:12:03   fifty box to upgrade and and there yet

01:12:07   i've been on flights where I've done it

01:12:09   I've gotten the first class upgrade for

01:12:10   like a hundred fifty box and they're

01:12:12   still open seats and like the the other

01:12:15   cabinets full it's like one of my ID I

01:12:17   don't know it just seems crazy to me

01:12:18   that more people wouldn't wouldn't take

01:12:20   advantage of it i think a lot of that is

01:12:22   so they could just it you know if if if

01:12:25   there are people on standby they can get

01:12:26   more seats sold or or maybe just hook

01:12:30   you into that experience like I've had a

01:12:33   few free upgrades on American recently

01:12:36   because i have so many miles and you

01:12:39   know and I'm gonna in the Platinum

01:12:40   program and now my crap had enough I can

01:12:42   fly coach anymore course i have to write

01:12:45   real business classes like way too

01:12:47   expensive but I wish business classes

01:12:50   where I was more like like Coach plus

01:12:52   rather than first-class minus well it's

01:12:55   funny because business class is and this

01:12:57   is actually another like kind of

01:12:59   parallel to the phone industry business

01:13:01   class is so much more profitable than

01:13:04   coach like you know maybe maybe like I

01:13:08   don't know over half of the profits or

01:13:10   maybe even more than that of a flight

01:13:12   would be from the business class people

01:13:14   if not like vastly more than that

01:13:16   and it's the same thing like when when

01:13:19   nokia was you know before the iphone or

01:13:22   right after it was something like eighty

01:13:24   percent of their profits came from their

01:13:26   smartphones which were like ten percent

01:13:28   of their phone sold so all those coach

01:13:31   seats are kind of break even and then

01:13:33   all the profit comes from the front of

01:13:35   the plane so I wonder self west though

01:13:39   which is all coach and profitable right

01:13:42   so right so that's in southwest is still

01:13:45   it's it's just their routes in and out

01:13:47   of philly have gotten so inconvenient

01:13:49   for me where all they don't they used to

01:13:51   have a daily nonstop to SFO used to have

01:13:54   one to SFO and 12 oakland and they've

01:13:56   got rid of both of those so now the only

01:13:58   way for me to go out west on southwest

01:14:00   you know stop in Chicago which makes it

01:14:02   a lot less appealing Vegas maybe I for

01:14:06   cata faced i think they still have

01:14:08   nonstops to vegas yeah and maybe I have

01:14:10   to root through there

01:14:11   that always makes me I don't like this I

01:14:12   don't have a layover in Vegas that I get

01:14:14   off the plane in Vegas that i wanna i

01:14:16   wanna step right that was a one-time I

01:14:18   remember last year i did that last year

01:14:20   I was fine at the San Francisco pretty

01:14:22   sure it was a Southwest i had and it was

01:14:24   one of those continuations where I

01:14:27   didn't even have to get out of the plane

01:14:28   but we had enough time I wanted to go to

01:14:31   the restroom and our get something to

01:14:32   eat and I was like hey can I can I can

01:14:35   quick run out of the plane and so I had

01:14:36   five minutes in vegas nice the worst it

01:14:41   was like just enough to like wet the

01:14:43   whistle

01:14:43   perfect yeah southwest though is like

01:14:48   flying in the giant bus

01:14:50   I mean that then and they have the

01:14:51   advantage where their staff is very nice

01:14:53   they have trivia terrific service they

01:14:56   have everybody people work for Southwest

01:14:58   really like it it's you know there's

01:15:01   like this very very generous stock

01:15:02   ownership thing would be everybody works

01:15:04   on southwest gets shares in the company

01:15:06   and it really seems to invest them in it

01:15:08   but it's really you know it's the

01:15:12   coaches of coach and everybody you know

01:15:14   you really are just in like a flying bus

01:15:16   for four five or six hours that's and

01:15:19   that's the prophets in the airline

01:15:21   industry that and spirit spirit air so

01:15:23   cool

01:15:26   I agree though I i would like to fly

01:15:29   everywhere virgin some days I'd like to

01:15:31   I would like to just being a virgin

01:15:32   plane just to work for the day just to

01:15:34   go up a you could just go up flying

01:15:36   around for a couple hours and let me get

01:15:38   some work done in and then i'll just

01:15:39   come right back to Philadelphia see

01:15:43   there you go there's there there's the

01:15:45   business is a just fly and they sit in

01:15:48   the air all day and then go back down i

01:15:50   do i find myself very productive on an

01:15:52   airplane when i work during the day and

01:15:54   it's I figured out why it's because with

01:15:56   gogo internet it's and just not it works

01:16:00   just well enough that i can use it to

01:16:01   research things and look things up and

01:16:04   it's way too flaky and slow to to really

01:16:06   screw around on the internet and waste

01:16:08   time so it just makes me very productive

01:16:10   it's a very productive environment for

01:16:12   for the type of work i do for linking to

01:16:14   and writing about stuff

01:16:15   yeah I've actually done some my best

01:16:17   posts on go go except the only issue is

01:16:19   that if you try uploading a photo they

01:16:21   they totally degrade the quality of the

01:16:24   jpeg they have some weird filtering and

01:16:27   I was up looking horrible on your site I

01:16:29   not only downloads but uploads to there

01:16:32   are a man right and it is true I i bet

01:16:37   you're the same way as me where we're

01:16:38   complete isolation from the internet

01:16:40   actually does make me less productive as

01:16:42   a as a writer because i've i've just

01:16:44   gotten used to say I don't know what

01:16:46   this I don't know exactly what this term

01:16:48   means any wikipedia it make sure i'm

01:16:50   getting it right and if I can't do that

01:16:52   it's like I feel lost I need a letter i

01:16:57   need a little bit of internet to write

01:16:58   well I and that's kind of to you know to

01:17:02   come full circle I've set up my mini my

01:17:05   ipad mini in a way that i can truly

01:17:09   relax which is no email accounts on the

01:17:12   ipad are so which is a bummer because

01:17:16   sometimes i want to send an email and i

01:17:18   have anything set up so maybe I'll just

01:17:19   set up some AOL account something yeah

01:17:21   but I see you I have the ipad mini and

01:17:24   fold Zen mode so i might even

01:17:26   uninstalled twitter because that's

01:17:28   what's good for twitter so I'll just to

01:17:30   hide it somewhere sometimes but without

01:17:33   email i can really kind of you know

01:17:35   really I i read a book this week which

01:17:37   is something I haven't done in a long

01:17:38   time

01:17:39   and it's been really great that says so

01:17:45   it says a lot about our generation

01:17:46   have you found your word my word yeah

01:17:49   the word you're looking for

01:17:51   no I don't know right its ok i just

01:17:53   think it's telling that you're really

01:17:54   proud of yourself for having read a book

01:17:56   oh yeah it was good it was the Michael

01:17:58   Lewis book about all the messed-up

01:18:01   economies around the world

01:18:02   I'll check it out now that's on my list

01:18:04   somewhere now I gotta read the nate

01:18:06   silver book because hopefully it'll make

01:18:09   me smarter and it did he get all 50

01:18:11   states this time and we had 49 so I

01:18:13   think you got it i think you when I

01:18:14   think you got 50 so now he's like 99 for

01:18:17   the last hundred states he's gotta read

01:18:20   he's gotta retire or he's got a hit like

01:18:22   some insane goal next time maybe he'll

01:18:25   even know

01:18:27   well anyway thank you very much Dan from

01:18:31   her for joining me this week this was a

01:18:33   great show want to thank our sponsors

01:18:35   again the law blah in the mac app store

01:18:38   screen capture screen recording tool and

01:18:41   for iOS boss jock studio all-in-one

01:18:47   podcast recording app for iOS kind of

01:18:49   amazing