The Talk Show

00:00:00 ◼   ► I just kind of feel like like I just [TS]

00:00:03 ◼   ► discovered fills in San Francisco once [TS]

00:00:06 ◼   ► last year and I'm probably never gonna [TS]

00:00:09 ◼   ► go there again I guess what I looked on [TS]

00:00:12 ◼   ► the map and there is a philsie within a [TS]

00:00:14 ◼   ► few blocks of the san jose convention [TS]

00:00:17 ◼   ► center [TS]

00:00:18 ◼   ► oh yeah alright yeah ok hydrogen-ion [TS]

00:00:21 ◼   ► there a lot it's like not like across [TS]

00:00:23 ◼   ► the street but it's probably about as [TS]

00:00:25 ◼   ► close as the one the just couple blocks [TS]

00:00:28 ◼   ► as we go to get place that's AII do [TS]

00:00:31 ◼   ► wonder how different the culture of sand [TS]

00:00:34 ◼   ► I've never been to San Jose like I've [TS]

00:00:36 ◼   ► been only and only a handful of times in [TS]

00:00:38 ◼   ► Silicon Valley at all and and so San [TS]

00:00:41 ◼   ► Jose is is even less familiar to me than [TS]

00:00:44 ◼   ► the rest of it and but you've got to a [TS]

00:00:47 ◼   ► couple events here in there right yeah [TS]

00:00:49 ◼   ► including the only time I ever set foot [TS]

00:00:51 ◼   ► and in San Jose was the 2012 in a [TS]

00:00:55 ◼   ► October event so isn't the one a month [TS]

00:00:59 ◼   ► after the big iphone event they did I [TS]

00:01:01 ◼   ► iPads and I think that was when the [TS]

00:01:03 ◼   ► current form factor of the imac debuted [TS]

00:01:06 ◼   ► with the inside not yet retina of course [TS]

00:01:10 ◼   ► yeah and was the last public event Apple [TS]

00:01:14 ◼   ► held while Scott Forstall was was an [TS]

00:01:16 ◼   ► executive yeah I was that was I remember [TS]

00:01:21 ◼   ► so I still remember like the day that [TS]

00:01:23 ◼   ► that he was officially announced as [TS]

00:01:25 ◼   ► being out we were actually Tiffany [TS]

00:01:26 ◼   ► vacation seattle i was like in this [TS]

00:01:28 ◼   ► weird clothing store with her like [TS]

00:01:30 ◼   ► killing time my phone I'm trying to [TS]

00:01:32 ◼   ► catch up on what the heck just happened [TS]

00:01:33 ◼   ► everyone was exploding about it's pretty [TS]

00:01:35 ◼   ► cool [TS]

00:01:35 ◼   ► yeah I don't know it so speaking of our [TS]

00:01:37 ◼   ► of our imax though I have a bone to pick [TS]

00:01:40 ◼   ► with you about that I believe that that [TS]

00:01:43 ◼   ► you and I have the same 2014 first and [TS]

00:01:46 ◼   ► 5k imac correct does yours have problems [TS]

00:01:50 ◼   ► the image retention know you're lucky [TS]

00:01:54 ◼   ► well either that or rarely I don't see [TS]

00:01:56 ◼   ► it it's possible that maybe I you know [TS]

00:01:59 ◼   ► maybe if my eyes were what they used to [TS]

00:02:01 ◼   ► be i would see it but it doesn't seem [TS]

00:02:03 ◼   ► like yours here's why here's why you [TS]

00:02:05 ◼   ► would see in particular because the the [TS]

00:02:08 ◼   ► most commonplace I see it this this [TS]

00:02:10 ◼   ► started happening over the last few [TS]

00:02:11 ◼   ► months [TS]

00:02:12 ◼   ► and and it's I know you're gonna say [TS]

00:02:14 ◼   ► yeah exactly just happened over the last [TS]

00:02:17 ◼   ► few months and it's getting worse [TS]

00:02:18 ◼   ► quickly and so what happens is I'm not [TS]

00:02:21 ◼   ► talking about burning like I'm plasma [TS]

00:02:23 ◼   ► TVs right you have a something burning [TS]

00:02:24 ◼   ► forever talking about LCD image [TS]

00:02:26 ◼   ► retention where basically you you kind [TS]

00:02:28 ◼   ► of see like the ghost image of what was [TS]

00:02:30 ◼   ► there before for a few minutes and i can [TS]

00:02:33 ◼   ► get like fades over like a minute or two [TS]

00:02:36 ◼   ► so if you have something high-contrast [TS]

00:02:38 ◼   ► up for five or ten minutes say so for [TS]

00:02:41 ◼   ► instance when your podcasting and you [TS]

00:02:42 ◼   ► have a couple windows up there might [TS]

00:02:44 ◼   ► have like text no to skype window or [TS]

00:02:45 ◼   ► whatever else and then you go to your [TS]

00:02:47 ◼   ► web browser and you load a dark grey [TS]

00:02:50 ◼   ► website then you will see the shadows of [TS]

00:02:55 ◼   ► your formerly in those spots [TS]

00:02:57 ◼   ► black-and-white windows you will see [TS]

00:03:00 ◼   ► those very clearly against the gray [TS]

00:03:02 ◼   ► background of the website you're looking [TS]

00:03:03 ◼   ► at [TS]

00:03:04 ◼   ► yeah it's ok for avi almost always gets [TS]

00:03:06 ◼   ► me 4a to 5a exactly [TS]

00:03:10 ◼   ► I on my previous display and it was [TS]

00:03:13 ◼   ► ancient I I used to talk about in the [TS]

00:03:15 ◼   ► podcast but before getting this this [TS]

00:03:17 ◼   ► this 5k imac what was that like two and [TS]

00:03:21 ◼   ► a half years ago now i guess yeah i was [TS]

00:03:24 ◼   ► using a 20 inch apple cinema display not [TS]

00:03:28 ◼   ► 24-inch 20-inch from Cochise must be [TS]

00:03:32 ◼   ► like 2000-2002 or something I mean I [TS]

00:03:35 ◼   ► don't know it was really maybe it wasn't [TS]

00:03:37 ◼   ► quite that old but it was really pretty [TS]

00:03:38 ◼   ► old and I was sort of in a Syracuse [TS]

00:03:43 ◼   ► situation where I it was long past the [TS]

00:03:48 ◼   ► point where I could have easily afforded [TS]

00:03:49 ◼   ► to replace it and they're all sorts of [TS]

00:03:52 ◼   ► good options i could have bought but I [TS]

00:03:53 ◼   ► was sort of hoping for something ratna [TS]

00:03:56 ◼   ► for ever and ever and ever and so I just [TS]

00:03:58 ◼   ► kept putting it off it's like there's no [TS]

00:04:00 ◼   ► way I'm spending a thousand dollars on [TS]

00:04:01 ◼   ► an Apple even no matter how you know I [TS]

00:04:03 ◼   ► guess they were 30 inch for a while then [TS]

00:04:05 ◼   ► they went to 27 inch but I just didn't [TS]

00:04:07 ◼   ► feel like buying it got to have retina [TS]

00:04:09 ◼   ► knowing that retinol would come out any [TS]

00:04:11 ◼   ► year now for Morrison years and years so [TS]

00:04:14 ◼   ► my i was using and that display after it [TS]

00:04:17 ◼   ► must have been over had to be at least [TS]

00:04:18 ◼   ► 10 years old and I used it every day had [TS]

00:04:20 ◼   ► terrible image retention and i know you [TS]

00:04:22 ◼   ► exactly where you're going because my [TS]

00:04:24 ◼   ► website was the nipple [TS]

00:04:25 ◼   ► open it really is like most if you're [TS]

00:04:28 ◼   ► dealing with other black-and-white [TS]

00:04:29 ◼   ► windows you don't really see it as often [TS]

00:04:31 ◼   ► but when you when you've had something [TS]

00:04:33 ◼   ► black and white up for a while and then [TS]

00:04:34 ◼   ► you switch to a large expanse of grey [TS]

00:04:36 ◼   ► you see it very clearly and you and my [TS]

00:04:39 ◼   ► initial thought is always I didn't [TS]

00:04:41 ◼   ► realize that Safari was translucent [TS]

00:04:43 ◼   ► exactly like I I always I always think [TS]

00:04:45 ◼   ► it's like window translucency and I'm [TS]

00:04:47 ◼   ► like oh that's that's a weird design [TS]

00:04:48 ◼   ► decision [TS]

00:04:49 ◼   ► oh wait that isn't a design is right [TS]

00:04:50 ◼   ► when i first encountered it that's [TS]

00:04:52 ◼   ► exactly what I thought is I thought that [TS]

00:04:53 ◼   ► maybe at some point I did hit some kind [TS]

00:04:55 ◼   ► of weird i died i diddled something in [TS]

00:04:58 ◼   ► the terminal with defaults write write [TS]

00:05:00 ◼   ► trying to let you know calm calm down [TS]

00:05:02 ◼   ► apple start safari / you know their [TS]

00:05:05 ◼   ► space translucency equals 91 or [TS]

00:05:07 ◼   ► something like that right exactly [TS]

00:05:09 ◼   ► because that's exactly what I like [TS]

00:05:11 ◼   ► sorry about that but now now that now [TS]

00:05:12 ◼   ► it's an imax oh and it's my main [TS]

00:05:14 ◼   ► computer and system attack [TS]

00:05:16 ◼   ► I don't want to send this thing in for [TS]

00:05:17 ◼   ► repair not using my main computer for [TS]

00:05:19 ◼   ► like two weeks or however long it takes [TS]

00:05:21 ◼   ► to get it actually fixed like [TS]

00:05:22 ◼   ► two-and-a-half years under even daily [TS]

00:05:24 ◼   ► seems like too soon [TS]

00:05:26 ◼   ► honestly yeah I I don't like and it's [TS]

00:05:29 ◼   ► like Oh am I gonna get one that has used [TS]

00:05:31 ◼   ► the same problem are they [TS]

00:05:32 ◼   ► I'm always worried that not even gonna [TS]

00:05:33 ◼   ► believe me or that or that i can replace [TS]

00:05:35 ◼   ► it because they don't think they don't [TS]

00:05:36 ◼   ► think it's bad enough you know even [TS]

00:05:38 ◼   ► though i don't mean there's not i don't [TS]

00:05:39 ◼   ► have a lot of basis for those feelings [TS]

00:05:41 ◼   ► it's just like it's such a it's such a [TS]

00:05:43 ◼   ► hassle to send away my main computer for [TS]

00:05:47 ◼   ► repair [TS]

00:05:47 ◼   ► especially the larger get a laptop i [TS]

00:05:49 ◼   ► could bring into a genius bar maybe have [TS]

00:05:51 ◼   ► something faster maybe but like because [TS]

00:05:54 ◼   ► it's such an ordeal haul this thing [TS]

00:05:56 ◼   ► anywhere and ship it anywhere and i [TS]

00:05:58 ◼   ► don't know i don't like my current plan [TS]

00:06:00 ◼   ► is to just hope that they do something [TS]

00:06:02 ◼   ► with like an imac pro or a mac pro [TS]

00:06:05 ◼   ► sometime this year before my applecare [TS]

00:06:09 ◼   ► runs out in october and then i can just [TS]

00:06:12 ◼   ► buy the new one [TS]

00:06:14 ◼   ► send this in for repair and then when i [TS]

00:06:16 ◼   ► get back from repair sell it if you've [TS]

00:06:18 ◼   ► got application should definitely do it [TS]

00:06:19 ◼   ► although you have to be without it but [TS]

00:06:21 ◼   ► it's a pain yeah it's like I don't want [TS]

00:06:23 ◼   ► to switch to my new crappy keyboard [TS]

00:06:25 ◼   ► touch bar you know I haven't I haven't [TS]

00:06:27 ◼   ► bought applecare since 1991 the only [TS]

00:06:30 ◼   ► reason I bought it on this and and i'm [TS]

00:06:32 ◼   ► with you most of the time you learned [TS]

00:06:33 ◼   ► the bottom this is that apple care that [TS]

00:06:35 ◼   ► the pricing is based on these tears of [TS]

00:06:38 ◼   ► the product they apply to a fourteen [TS]

00:06:41 ◼   ► hundred dollar imac has the same apple [TS]

00:06:44 ◼   ► care costs as a 4500 are fully loaded [TS]

00:06:46 ◼   ► one right and so I was buying the very [TS]

00:06:50 ◼   ► first generation of a new thing of the [TS]

00:06:52 ◼   ► 5k and so I thought you know what it was [TS]

00:06:54 ◼   ► only like 200 bucks or something was it [TS]

00:06:56 ◼   ► was not a lot of money for what was [TS]

00:06:59 ◼   ► something like a 4400 all configurations [TS]

00:07:01 ◼   ► because i got like really maxed out [TS]

00:07:02 ◼   ► because my main computer and I figured [TS]

00:07:04 ◼   ► you know at the ratio their pay so i [TS]

00:07:06 ◼   ► don't really get it for anything else [TS]

00:07:07 ◼   ► but in in cases where like you're buying [TS]

00:07:10 ◼   ► early maxed-out configure something it [TS]

00:07:12 ◼   ► often does pay off because it's such a [TS]

00:07:13 ◼   ► low relative cost i think we might have [TS]

00:07:16 ◼   ► literally the same machine i know i'm [TS]

00:07:18 ◼   ► actually do you know I max out the ram [TS]

00:07:19 ◼   ► 32 gigs and i would if i could you have [TS]

00:07:22 ◼   ► a terabyte right i think i have a [TS]

00:07:25 ◼   ► terabyte drive because I don't know why [TS]

00:07:26 ◼   ► wouldn't you want it because it's the [TS]

00:07:28 ◼   ► only drive i keep attachments to the [TS]

00:07:29 ◼   ► time actually don't even know that's [TS]

00:07:33 ◼   ► that's something but wow it's got to be [TS]

00:07:36 ◼   ► a terabyte I don't see how i would be [TS]

00:07:38 ◼   ► able to function if it wasn't the [TS]

00:07:40 ◼   ► terabyte and then what I get the 4 [TS]

00:07:42 ◼   ► gigahertz intel core i7 yep [TS]

00:07:45 ◼   ► ya think ya enjoy enjoy a wonderful [TS]

00:07:47 ◼   ► screen you will know quickly if it ever [TS]

00:07:50 ◼   ► becomes a problem [TS]

00:07:51 ◼   ► yes iiiir my dr 999 point three eight [TS]

00:07:54 ◼   ► gigabytes just bullshit i ripped off you [TS]

00:07:57 ◼   ► get the full terabyte yeah I boy I just [TS]

00:08:01 ◼   ► hope i get i hope i can fix this easily [TS]

00:08:04 ◼   ► I don't know ATP tipster said that this [TS]

00:08:06 ◼   ► was a problem with that with the one [TS]

00:08:08 ◼   ► that we have the 2014 but they fixed it [TS]

00:08:10 ◼   ► for the 2015 model and just still the [TS]

00:08:12 ◼   ► current model but i guess i can have new [TS]

00:08:15 ◼   ► ones like in marks or whatever who knows [TS]

00:08:17 ◼   ► with yeah we can get to march and we [TS]

00:08:19 ◼   ► have to have to get to that to Jason [TS]

00:08:22 ◼   ► kind of sounds like apples gonna release [TS]

00:08:24 ◼   ► like 15 things in marks like that's [TS]

00:08:26 ◼   ► that's kind of what like all the rumors [TS]

00:08:27 ◼   ► are pointing to like for ipads new imacs [TS]

00:08:32 ◼   ► new 12-inch MacBook one you know it's [TS]

00:08:34 ◼   ► like and new watch bands and who knows [TS]

00:08:37 ◼   ► what on the software side you know new [TS]

00:08:39 ◼   ► ipad stuff maybe I mean there's like [TS]

00:08:41 ◼   ► that there is such a giant list of [TS]

00:08:43 ◼   ► things that rumor people expect to be [TS]

00:08:44 ◼   ► launched in march it's kind of [TS]

00:08:45 ◼   ► ridiculous [TS]

00:08:47 ◼   ► you see this i don't have been into link [TS]

00:08:49 ◼   ► to it and I haven't because I forget why [TS]

00:08:52 ◼   ► i think it might be because i can't find [TS]

00:08:53 ◼   ► the guys name and I keep you and I ran [TS]

00:08:56 ◼   ► into the same thing with somebody on [TS]

00:08:57 ◼   ► Twitter recently the guy [TS]

00:08:59 ◼   ► omd or something like that or yeah you [TS]

00:09:02 ◼   ► didn't he like didn't have his name [TS]

00:09:04 ◼   ► anywhere in any of the stuff we both [TS]

00:09:05 ◼   ► want to link to a man named you know [TS]

00:09:07 ◼   ► they like nice and right like i always [TS]

00:09:10 ◼   ► say i think he didn't he responded sound [TS]

00:09:12 ◼   ► like he didn't want to be named Lucy [TS]

00:09:14 ◼   ► evenly first name was the hardest and he [TS]

00:09:16 ◼   ► said something like he's building this [TS]

00:09:17 ◼   ► brand on AMD or something like that and [TS]

00:09:19 ◼   ► it's it's harder for me to link to [TS]

00:09:21 ◼   ► somebody who is anonymous and idea that [TS]

00:09:23 ◼   ► really gets me and I had to say it to [TS]

00:09:25 ◼   ► you but it it's true is it was often it [TS]

00:09:28 ◼   ► seems like I link a lot less frequently [TS]

00:09:30 ◼   ► anymore to people who have tumblr blogs [TS]

00:09:32 ◼   ► just anecdotally but back when tumblr [TS]

00:09:35 ◼   ► was sort of at its peak as a blogging [TS]

00:09:38 ◼   ► platform like I'm not saying that tumblr [TS]

00:09:40 ◼   ► is is in decline but i think it's in [TS]

00:09:42 ◼   ► decline for the sort of blogging that i [TS]

00:09:44 ◼   ► tend to link to return fireball an awful [TS]

00:09:47 ◼   ► lot of of tumblr sites don't have that [TS]

00:09:49 ◼   ► the person's real name on it it's just [TS]

00:09:51 ◼   ► their their tumblr handle and that was [TS]

00:09:54 ◼   ► always a big hassle for me and have to [TS]

00:09:56 ◼   ► like figure out what their twitter name [TS]

00:09:57 ◼   ► was and go to their twitter page and [TS]

00:09:59 ◼   ► find a real name from there like it [TS]

00:10:00 ◼   ► didn't even seem like it was people who [TS]

00:10:02 ◼   ► are trying to hide their name it's just [TS]

00:10:03 ◼   ► sort of idiomatic for tumblr but anyway [TS]

00:10:06 ◼   ► there's this site here that was it [TS]

00:10:08 ◼   ► actually was actually designed that way [TS]

00:10:09 ◼   ► like we we meant it to be like as in and [TS]

00:10:12 ◼   ► they like the same way that like one [TS]

00:10:13 ◼   ► account could have multiple blogs right [TS]

00:10:16 ◼   ► and that the there would be no way to [TS]

00:10:17 ◼   ► tell unless you put it there which blogs [TS]

00:10:21 ◼   ► belong to which account arrives like you [TS]

00:10:23 ◼   ► know if it was very easy to create an [TS]

00:10:25 ◼   ► anonymous things that weren't tied to [TS]

00:10:27 ◼   ► your main identity and that was very [TS]

00:10:29 ◼   ► much intentional because like everything [TS]

00:10:30 ◼   ► else the time like to keep my like we [TS]

00:10:32 ◼   ► made tumblr as kind of a response to [TS]

00:10:35 ◼   ► myspace and Facebook and and like the [TS]

00:10:37 ◼   ► big social networks that work that were [TS]

00:10:39 ◼   ► big when we started in 2006 and so [TS]

00:10:42 ◼   ► Twitter wasn't really and Twitter exist [TS]

00:10:44 ◼   ► if it wasn't big so that was really a [TS]

00:10:45 ◼   ► response to those that were all about [TS]

00:10:47 ◼   ► getting your real name and putting all [TS]

00:10:49 ◼   ► your stuff out in public under your real [TS]

00:10:50 ◼   ► name and you know it a lot of people [TS]

00:10:53 ◼   ► can't or won't give their real name for [TS]

00:10:56 ◼   ► a lot of stuff they want to do online [TS]

00:10:58 ◼   ► and so you you enable a lot more like [TS]

00:11:01 ◼   ► creativity and different types of uses [TS]

00:11:03 ◼   ► if you if you allow people to be [TS]

00:11:05 ◼   ► anonymous so that was kind of that was [TS]

00:11:07 ◼   ► kinda like the ethos from the beginning [TS]

00:11:08 ◼   ► of like you can make a different blog [TS]

00:11:10 ◼   ► it's no risk it's not gonna like you [TS]

00:11:12 ◼   ► know look bad upon you this is before [TS]

00:11:14 ◼   ► all the hate crap that we have today I [TS]

00:11:16 ◼   ► think it might be a little bit different [TS]

00:11:18 ◼   ► calculation their way back then you know [TS]

00:11:20 ◼   ► most of the haight was confined to these [TS]

00:11:21 ◼   ► French forms and stuff and they weren't [TS]

00:11:23 ◼   ► really on tumblr [TS]

00:11:24 ◼   ► I don't even know they are now I don't [TS]

00:11:25 ◼   ► think they are but regardless of the [TS]

00:11:29 ◼   ► idea of getting like anonymous identity [TS]

00:11:31 ◼   ► out there very very easily was quite a [TS]

00:11:34 ◼   ► positive thing in 2006 anyway I just [TS]

00:11:37 ◼   ► saying that like it's to a guy named [TS]

00:11:39 ◼   ► Thomas for Shirin at very short dot-com [TS]

00:11:41 ◼   ► here's a Twitter link so i got his name [TS]

00:11:44 ◼   ► from there but anyway he is an [TS]

00:11:45 ◼   ► interesting speculation hear that and it [TS]

00:11:48 ◼   ► it's purely his guess it doesn't see [TS]

00:11:50 ◼   ► he's not claiming any sort of sources [TS]

00:11:52 ◼   ► but what he's saying is that when Apple [TS]

00:11:53 ◼   ► made standalone displays they tend to [TS]

00:11:56 ◼   ► sell them for a long time the 27th LED [TS]

00:11:58 ◼   ► display was on sale for three years the [TS]

00:12:01 ◼   ► 27-inch Thunderbolt Display was on sale [TS]

00:12:03 ◼   ► for five years I guess they're still [TS]

00:12:04 ◼   ► selling it for today today they still [TS]

00:12:06 ◼   ► sell that right [TS]

00:12:07 ◼   ► I don't even know no no no they just you [TS]

00:12:09 ◼   ► know like a year and a half ago so you [TS]

00:12:11 ◼   ► can't even buy an outdated apple display [TS]

00:12:13 ◼   ► at this point no like that mean you [TS]

00:12:15 ◼   ► might go to find somebody left in stock [TS]

00:12:17 ◼   ► but happy to have someone new for a [TS]

00:12:18 ◼   ► while so here's his gas is his gas is [TS]

00:12:22 ◼   ► the that Apple didn't want to release a [TS]

00:12:25 ◼   ► 5k standalone cinema display back in [TS]

00:12:28 ◼   ► October when they did all the new [TS]

00:12:30 ◼   ► macbooks that could use them because [TS]

00:12:33 ◼   ► they weren't yet ready to sell one with [TS]

00:12:35 ◼   ► true tone because they don't have true [TS]

00:12:37 ◼   ► tone in the imac either none of the [TS]

00:12:38 ◼   ► desktop max2 and so is he says here is [TS]

00:12:42 ◼   ► conclusion if you were Apple what would [TS]

00:12:43 ◼   ► you choose to do release and I an apple [TS]

00:12:45 ◼   ► 5k cinema display in 2016 and then sell [TS]

00:12:48 ◼   ► it for a few years unchanged without [TS]

00:12:50 ◼   ► true tone or push the LG display in 2016 [TS]

00:12:54 ◼   ► as a stopgap and release an apple 5k [TS]

00:12:58 ◼   ► true tone display some time in 2017 so I [TS]

00:13:01 ◼   ► that is anybody who's still holding on [TS]

00:13:04 ◼   ► to a thread of hope that Apple hasn't [TS]

00:13:05 ◼   ► abandoned the standalone display game [TS]

00:13:08 ◼   ► which I would not bet I [TS]

00:13:10 ◼   ► of suspect that they are done but this [TS]

00:13:12 ◼   ► there's this there's a wee bit of sense [TS]

00:13:14 ◼   ► here in my opinion I mean so the thing [TS]

00:13:18 ◼   ► about like you know they they tend to [TS]

00:13:19 ◼   ► have these displays the last for a [TS]

00:13:21 ◼   ► certain amount of time throw that right [TS]

00:13:22 ◼   ► out doesn't matter right doesn't it [TS]

00:13:23 ◼   ► doesn't matter how long things have been [TS]

00:13:24 ◼   ► out like five years they did this is a [TS]

00:13:26 ◼   ► very small sample size Apple does not [TS]

00:13:28 ◼   ► artificially hold things back simply [TS]

00:13:30 ◼   ► because the last one is only three years [TS]

00:13:32 ◼   ► old instead of four years old I like [TS]

00:13:34 ◼   ► that's that's it's this is too small the [TS]

00:13:37 ◼   ► correlation to matter and that's not how [TS]

00:13:38 ◼   ► they really work [TS]

00:13:39 ◼   ► I think the only question here is [TS]

00:13:41 ◼   ► whether whether we believe that they [TS]

00:13:44 ◼   ► would hold back this display and go [TS]

00:13:46 ◼   ► through the kind of a assume the LG [TS]

00:13:49 ◼   ► Display was perfect which it isn't but [TS]

00:13:51 ◼   ► assuming LG Display was perfect [TS]

00:13:52 ◼   ► they still took a big PR hit in order to [TS]

00:13:55 ◼   ► push that as this as the solution and to [TS]

00:13:57 ◼   ► have the idea out there floating [TS]

00:13:59 ◼   ► unchallenged for months that and still [TS]

00:14:01 ◼   ► so far that they are out of this display [TS]

00:14:03 ◼   ► business [TS]

00:14:04 ◼   ► yeah but what if they had no choice that [TS]

00:14:05 ◼   ► more but it is that is that more likely [TS]

00:14:08 ◼   ► then them wanting to save true tone for [TS]

00:14:12 ◼   ► the imac they don't sell them anytime [TS]

00:14:13 ◼   ► access whole lot more laptops it would [TS]

00:14:15 ◼   ► not surprise me if when the Thunderbolt [TS]

00:14:18 ◼   ► Display that they just read that when [TS]

00:14:20 ◼   ► they discontinued recently that one when [TS]

00:14:23 ◼   ► it was new it wouldn't surprise me if [TS]

00:14:25 ◼   ► that outsold the imac when it was new it [TS]

00:14:27 ◼   ► but it might not but they sell a lot of [TS]

00:14:30 ◼   ► laptops and cell a lot of these displays [TS]

00:14:32 ◼   ► for laptops for their laptops and so I i [TS]

00:14:36 ◼   ► don't see them holding back something [TS]

00:14:39 ◼   ► that their customers very clearly want [TS]

00:14:41 ◼   ► replacing a product that was incredibly [TS]

00:14:44 ◼   ► out of date only for the purpose of one [TS]

00:14:47 ◼   ► of its really minor features like [TS]

00:14:50 ◼   ► jumping ahead of the imac getting that [TS]

00:14:52 ◼   ► same feature is that it doesn't seem [TS]

00:14:53 ◼   ► like that would be important enough to [TS]

00:14:54 ◼   ► them to justify the downside of that [TS]

00:14:56 ◼   ► strategy but if the original plan was [TS]

00:14:58 ◼   ► like a year in advance or well over a [TS]

00:15:00 ◼   ► year ago if they had hoped to also have [TS]

00:15:02 ◼   ► 5k imax at the end of 2016 2 with two [TS]

00:15:05 ◼   ► tone and all things just maybe if that's [TS]

00:15:10 ◼   ► plausible buy homes i'm not saying how [TS]

00:15:13 ◼   ► likely it is but the whole thing seems [TS]

00:15:14 ◼   ► plausible to me that it's some sort of [TS]

00:15:16 ◼   ► engineering / supply chain [TS]

00:15:19 ◼   ► screw up or you know maybe screw-up is [TS]

00:15:22 ◼   ► too harsh of award but something didn't [TS]

00:15:24 ◼   ► go according to plan and and that's [TS]

00:15:26 ◼   ► where they are i don't know i still love [TS]

00:15:27 ◼   ► it I brought it up the other week on [TS]

00:15:28 ◼   ► this show and then there must be an [TS]

00:15:30 ◼   ► awful lot of people who listen to my [TS]

00:15:32 ◼   ► show who don't listen to ATP because its [TS]

00:15:34 ◼   ► highest you might expect the best [TS]

00:15:35 ◼   ► feedback I got was that the observation [TS]

00:15:38 ◼   ► we got so I got so much email about [TS]

00:15:40 ◼   ► ripping off Syracuse's observation from [TS]

00:15:43 ◼   ► ATP which I did credit him with that [TS]

00:15:45 ◼   ► what is a plan to do in your beautiful [TS]

00:15:47 ◼   ► new campus stuff all arrays and it would [TS]

00:15:50 ◼   ► supposedly has a more open floor plan [TS]

00:15:52 ◼   ► where you'll see more of the your [TS]

00:15:54 ◼   ► colleagues desks are they good i'm going [TS]

00:15:56 ◼   ► to put one of these ugly LG monitors on [TS]

00:15:59 ◼   ► every single one of these Johnny I've [TS]

00:16:00 ◼   ► designed desks like Johnny I've is [TS]

00:16:03 ◼   ► bottoming like often the woods you know [TS]

00:16:05 ◼   ► nailing desks together out of like wood [TS]

00:16:08 ◼   ► that comes from one special brand of [TS]

00:16:10 ◼   ► tree that grows in northern Italy or [TS]

00:16:12 ◼   ► something and they're gonna put ugly LG [TS]

00:16:14 ◼   ► monitors on all these desks i mean [TS]

00:16:18 ◼   ► that's that's also a good counter [TS]

00:16:20 ◼   ► argument but i think it's it's just as [TS]

00:16:21 ◼   ► likely that you could just say well [TS]

00:16:23 ◼   ► there are there solutions just they're [TS]

00:16:24 ◼   ► gonna give most engineers and stuff Matt [TS]

00:16:26 ◼   ► like I'm actually get it it really does [TS]

00:16:28 ◼   ► seem like a and again this could be [TS]

00:16:32 ◼   ► blown into the water and apple releases [TS]

00:16:33 ◼   ► a brand new mac pro I'm a pro whatever [TS]

00:16:36 ◼   ► it is in in july but i think it's very [TS]

00:16:37 ◼   ► unlikely i think that was gonna happen [TS]

00:16:39 ◼   ► we would have a lot more than casual [TS]

00:16:41 ◼   ► speculation about it by now the fact [TS]

00:16:43 ◼   ► that there's nothing in the pipeline to [TS]

00:16:46 ◼   ► suggest that's happening [TS]

00:16:47 ◼   ► make me believe it's definitely had not [TS]

00:16:49 ◼   ► happening this year if ever [TS]

00:16:51 ◼   ► and so I really do think it's very clear [TS]

00:16:53 ◼   ► that we all have wishful thinking that [TS]

00:16:56 ◼   ► goes in a different direction but the [TS]

00:16:57 ◼   ► reality is it's most likely that Apple [TS]

00:17:00 ◼   ► really is out of the display business [TS]

00:17:02 ◼   ► and the protest business and the mac [TS]

00:17:05 ◼   ► mini business and is really just going [TS]

00:17:07 ◼   ► to make the imac and macbook pro they're [TS]

00:17:09 ◼   ► only computers going forward [TS]

00:17:11 ◼   ► I've heard that I think I figure if I've [TS]

00:17:13 ◼   ► talked about this i've heard that there [TS]

00:17:15 ◼   ► is a new mac pro in the pipeline but [TS]

00:17:18 ◼   ► that it is it sounds ridiculous but that [TS]

00:17:21 ◼   ► it's effectively like in a slot where [TS]

00:17:24 ◼   ► there's so many other machines whether [TS]

00:17:26 ◼   ► their macs are other things that that [TS]

00:17:27 ◼   ► are getting testing and like validation [TS]

00:17:30 ◼   ► engineering [TS]

00:17:31 ◼   ► no resources ahead of it there's no way [TS]

00:17:34 ◼   ► it's gonna ship by WTC with sequins [TS]

00:17:37 ◼   ► ridiculous but well yeah okay even if [TS]

00:17:40 ◼   ► they I mean here's the thing most most [TS]

00:17:44 ◼   ► people who feel bad about Apple because [TS]

00:17:47 ◼   ► of the lack of mac pro updates at all [TS]

00:17:50 ◼   ► they don't necessarily need to ship at [TS]

00:17:52 ◼   ► WTC I think what would what would come a [TS]

00:17:54 ◼   ► lot of fears my own included would just [TS]

00:17:56 ◼   ► be like an acknowledgement and [TS]

00:17:58 ◼   ► confirmation that something else is [TS]

00:18:00 ◼   ► coming like just confirmation even if [TS]

00:18:02 ◼   ► you want to like one of their like kind [TS]

00:18:04 ◼   ► of BSE replies to the press like you [TS]

00:18:06 ◼   ► know keep an eye out of this based on [TS]

00:18:07 ◼   ► whatever else like something and Tim [TS]

00:18:10 ◼   ► Cook's like little Q&A response to that [TS]

00:18:12 ◼   ► internal Baltimore think of few months [TS]

00:18:14 ◼   ► back that wasn't enough that was [TS]

00:18:15 ◼   ► actually in fact making things worse i [TS]

00:18:17 ◼   ► think my kind of implying that the imac [TS]

00:18:19 ◼   ► was going to be going to get going [TS]

00:18:20 ◼   ► forward I that's all we really want here [TS]

00:18:23 ◼   ► but again i I just I it's what i want to [TS]

00:18:27 ◼   ► be true i want there to be a new mac pro [TS]

00:18:30 ◼   ► of some sort and if it's if it's shaped [TS]

00:18:33 ◼   ► like an imac and it has a built-in 5k [TS]

00:18:35 ◼   ► screen and it just has a xeon processor [TS]

00:18:38 ◼   ► in it with like a thicker back for a [TS]

00:18:39 ◼   ► bigger heatsink that's fine i'll take [TS]

00:18:41 ◼   ► that actually sounds kind of nice to me [TS]

00:18:42 ◼   ► it wouldn't be as ideal standalone [TS]

00:18:44 ◼   ► because then i have the same problem i [TS]

00:18:45 ◼   ► have now and get some attention after [TS]

00:18:47 ◼   ► send the whole thing in but I take it [TS]

00:18:49 ◼   ► it's better than nothing that'd be great [TS]

00:18:50 ◼   ► yeah it leads to a nice matter leads [TS]

00:18:53 ◼   ► with the weird situation that's again [TS]

00:18:55 ◼   ► better than nothing if they made an imac [TS]

00:18:56 ◼   ► pro and put is somehow put his Dion in [TS]

00:18:58 ◼   ► there and solve the heat problems that [TS]

00:19:01 ◼   ► would you know I say that technically [TS]

00:19:03 ◼   ► possible the big guy i think i think [TS]

00:19:07 ◼   ► it's possible although I talking to be [TS]

00:19:09 ◼   ► tipster about this a little bit in our [TS]

00:19:10 ◼   ► chat few weeks ago he pointed out that [TS]

00:19:13 ◼   ► the logic board in the imac faces the [TS]

00:19:15 ◼   ► wrong way to really make that happen [TS]

00:19:18 ◼   ► like I think the cpu faces towards you [TS]

00:19:20 ◼   ► when you're sitting at it and 222 [TS]

00:19:22 ◼   ► drastically improve the heat capacity to [TS]

00:19:25 ◼   ► be able to cool like a high-powered the [TS]

00:19:27 ◼   ► on-chip to make it more Mac Pro Class [TS]

00:19:28 ◼   ► processing power you need to flip the [TS]

00:19:31 ◼   ► whole logic board around we should kind [TS]

00:19:32 ◼   ► of be like a redesign on level of a [TS]

00:19:34 ◼   ► whole new imac generation the question [TS]

00:19:36 ◼   ► is like what Apple really do that for [TS]

00:19:39 ◼   ► this [TS]

00:19:40 ◼   ► you know relatively low volume i mean i [TS]

00:19:43 ◼   ► guess they design all case before but [TS]

00:19:44 ◼   ► like it sure does seem like they [TS]

00:19:46 ◼   ► couldn't possibly care less about [TS]

00:19:49 ◼   ► keeping the mac pro updated in any [TS]

00:19:51 ◼   ► reasonable fashion and so it really it [TS]

00:19:54 ◼   ► is a pretty big question whether they [TS]

00:19:56 ◼   ► would basically redesign the entire imac [TS]

00:19:58 ◼   ► enclosure and a whole new computer just [TS]

00:20:02 ◼   ► for this line that they haven't given [TS]

00:20:03 ◼   ► two craps about 43 years it's a real [TS]

00:20:07 ◼   ► mystery [TS]

00:20:07 ◼   ► I think it's probably the imac prose is [TS]

00:20:10 ◼   ► possible or that they'll sell it as a [TS]

00:20:12 ◼   ► pro somehow i don't know but I i hope i [TS]

00:20:16 ◼   ► wish for to be true but i just don't see [TS]

00:20:18 ◼   ► it right but I there's gotta be a reason [TS]

00:20:21 ◼   ► why they don't just stop selling the mac [TS]

00:20:23 ◼   ► pro's there's some contingent within the [TS]

00:20:25 ◼   ► company that's clearly hoping for new [TS]

00:20:27 ◼   ► mac pro's otherwise that it would be it [TS]

00:20:29 ◼   ► would be easier it would be easier and [TS]

00:20:31 ◼   ► they did look less foolish if they had [TS]

00:20:33 ◼   ► cancelled the mac pro like it lasts WWDC [TS]

00:20:35 ◼   ► if they just said hey these midterms are [TS]

00:20:38 ◼   ► so great it's you know it's all that you [TS]

00:20:40 ◼   ► know the time for the standalone is gone [TS]

00:20:43 ◼   ► whatever it would even people would [TS]

00:20:44 ◼   ► disagree obviously and there'd be people [TS]

00:20:46 ◼   ► who would be heartbroken in there be [TS]

00:20:47 ◼   ► people who are furious but at least [TS]

00:20:49 ◼   ► Apple wouldn't look foolish [TS]

00:20:50 ◼   ► alright like yeah because they really [TS]

00:20:52 ◼   ► looks bad now I get really like the [TS]

00:20:54 ◼   ► situation now is is kind of egregiously [TS]

00:20:57 ◼   ► back [TS]

00:20:58 ◼   ► it's it's kind of a bear thing it's hard [TS]

00:21:00 ◼   ► to believe it's really kind of hard to [TS]

00:21:02 ◼   ► believe how old it is it really is and [TS]

00:21:05 ◼   ► still my biggest regret is that I didn't [TS]

00:21:07 ◼   ► ask Schiller about it on stage last year [TS]

00:21:09 ◼   ► and I had the card I had it I had it on [TS]

00:21:11 ◼   ► a card and I did not something you some [TS]

00:21:14 ◼   ► people understand but I it it's so hard [TS]

00:21:16 ◼   ► to keep that thing going live and it's [TS]

00:21:19 ◼   ► it was my one and only regret from that [TS]

00:21:21 ◼   ► whole show that the year before when [TS]

00:21:23 ◼   ► shoulder was on the first time I had way [TS]

00:21:25 ◼   ► more regrets afterwards and I felt like [TS]

00:21:27 ◼   ► my myself criticism really helped and i [TS]

00:21:30 ◼   ► did a better job last year but my one my [TS]

00:21:32 ◼   ► right my 1r can't believe it and now it [TS]

00:21:36 ◼   ► look at this we're already at the point [TS]

00:21:37 ◼   ► where WWE has been announced again it [TS]

00:21:39 ◼   ► still hasn't been answered [TS]

00:21:41 ◼   ► and like the one reason why i put it at [TS]

00:21:43 ◼   ► a lower priority at first and then [TS]

00:21:45 ◼   ► towards the end when I was wrapping up I [TS]

00:21:47 ◼   ► was like flipping through the cards i [TS]

00:21:49 ◼   ► had left and it just didn't i didn't see [TS]

00:21:52 ◼   ► that one which I'm you know I might have [TS]

00:21:53 ◼   ► is like a last question but the reason I [TS]

00:21:55 ◼   ► originally had it lower in the stack was [TS]

00:21:57 ◼   ► I thought well they gotta do something [TS]

00:21:59 ◼   ► September right [TS]

00:22:00 ◼   ► hey but that like yeah and get them on [TS]

00:22:05 ◼   ► the record now but it's only for the [TS]

00:22:06 ◼   ► next you know two to three months so [TS]

00:22:09 ◼   ► anyway I don't know [TS]

00:22:11 ◼   ► oh and it's you know it's hard like when [TS]

00:22:13 ◼   ► you're in a situation like what you're [TS]

00:22:14 ◼   ► doing with the with these you know [TS]

00:22:15 ◼   ► executive interviews like it's hard you [TS]

00:22:18 ◼   ► know we got a little bit a little bit [TS]

00:22:19 ◼   ► this for me when ATP i interviewed liner [TS]

00:22:22 ◼   ► few weeks ago which was grand like like [TS]

00:22:25 ◼   ► we had a couple people ask us afterwards [TS]

00:22:28 ◼   ► like on Twitter and email and stuff like [TS]

00:22:29 ◼   ► why did you ask him about the map [TS]

00:22:31 ◼   ► oh you can ok that's yeah it's like a it [TS]

00:22:36 ◼   ► even if he knew about macros stuff you [TS]

00:22:39 ◼   ► can you know you're not going to answer [TS]

00:22:40 ◼   ► that and be the guy who writes the [TS]

00:22:43 ◼   ► compiler probably has no clue about what [TS]

00:22:46 ◼   ► the mac pro hardware team is doing and [TS]

00:22:48 ◼   ► what might or might not be released in [TS]

00:22:49 ◼   ► the department like it's a big company [TS]

00:22:51 ◼   ► like the dancerly anyway your contacts [TS]

00:22:54 ◼   ► like interviewing chiller onstage like [TS]

00:22:56 ◼   ► it's tough to know whether you should [TS]

00:22:59 ◼   ► bust out a question like that which is [TS]

00:23:01 ◼   ► slightly antagonizing and really put him [TS]

00:23:04 ◼   ► on the spot it because like there's a [TS]

00:23:08 ◼   ► very good chance that you would just get [TS]

00:23:10 ◼   ► like a non-answer you know just like a [TS]

00:23:12 ◼   ► nice PR friendly non-answer kind of like [TS]

00:23:14 ◼   ► you know kind of tempo stubborn you know [TS]

00:23:16 ◼   ► we really love desktop great desktops [TS]

00:23:17 ◼   ► coming in the future and stuff like that [TS]

00:23:19 ◼   ► and that's that's not very helpful and [TS]

00:23:21 ◼   ► then you just like shifted the tone of [TS]

00:23:23 ◼   ► the interview in a way that now they are [TS]

00:23:26 ◼   ► on edge or yeah that's likely to go to [TS]

00:23:28 ◼   ► you in the future so it's it's a tricky [TS]

00:23:30 ◼   ► balance and so I don't I don't blame you [TS]

00:23:33 ◼   ► front for asking that it wasn't because [TS]

00:23:34 ◼   ► I thought it was known you for not [TS]

00:23:36 ◼   ► asking if this yeah I this year it's [TS]

00:23:37 ◼   ► guys did you ask the first question yes [TS]

00:23:39 ◼   ► well have a watch on the end of the end [TS]

00:23:42 ◼   ► up getting [TS]

00:23:43 ◼   ► you know I don't know somebody has [TS]

00:23:46 ◼   ► nothing to do with mac hardware [TS]

00:23:47 ◼   ► something when i get this latter right [TS]

00:23:51 ◼   ► like all of a sudden shoulder doesn't [TS]

00:23:52 ◼   ► return my calls you know it's there now [TS]

00:23:56 ◼   ► I i would have because there's ways to [TS]

00:23:58 ◼   ► ask and I feel like that's something [TS]

00:23:59 ◼   ► that I you know maybe why I've had [TS]

00:24:02 ◼   ► gotten to this position where I can do [TS]

00:24:04 ◼   ► this is where i can ask the question but [TS]

00:24:05 ◼   ► do it in a way that's not a [TS]

00:24:07 ◼   ► confrontational you know I mean that [TS]

00:24:09 ◼   ► framing I would have used his look this [TS]

00:24:11 ◼   ► audience in particular it is largely [TS]

00:24:15 ◼   ► comprised of people who use xcode which [TS]

00:24:16 ◼   ► is one of the apps where it you know [TS]

00:24:19 ◼   ► extra see every better cpu power can [TS]

00:24:21 ◼   ► really help at times you know and oh [TS]

00:24:23 ◼   ► yeah and you know we're wearing this [TS]

00:24:26 ◼   ► transition moving towards from [TS]

00:24:28 ◼   ► objective-c the Swift and Swift I I [TS]

00:24:31 ◼   ► think it's fair to say is more taxing on [TS]

00:24:32 ◼   ► the comp on the cpu and objective-c it [TS]

00:24:35 ◼   ► seems like the Swift compilers you know [TS]

00:24:37 ◼   ► you can you can write swift code that [TS]

00:24:38 ◼   ► takes a lot longer to compile but [TS]

00:24:40 ◼   ► whatever it certainly is an easy to [TS]

00:24:43 ◼   ► compile and there's a just a general [TS]

00:24:47 ◼   ► sentiment that apples apples priorities [TS]

00:24:50 ◼   ► for pro hardware in general are lower [TS]

00:24:53 ◼   ► than they used to be you know the back [TS]

00:24:56 ◼   ► pro is I don't whatever I want 900 days [TS]

00:24:58 ◼   ► old at this time after an incredibly [TS]

00:25:00 ◼   ► splashy debut you know what the heck is [TS]

00:25:02 ◼   ► going on here [TS]

00:25:03 ◼   ► I don't think that Woods is like making [TS]

00:25:05 ◼   ► you know something i'm putting on the [TS]

00:25:06 ◼   ► spot and it's easy can easily say and [TS]

00:25:10 ◼   ► maybe that's all we would have said is [TS]

00:25:11 ◼   ► hey you know we we love you guys we got [TS]

00:25:13 ◼   ► you but you know I could you know you [TS]

00:25:15 ◼   ► know I can't talk about future stuff I [TS]

00:25:17 ◼   ► didn't say that and then that's the end [TS]

00:25:19 ◼   ► of its you know so it's possible but at [TS]

00:25:23 ◼   ► least I would have asked ya anyway [TS]

00:25:26 ◼   ► there's always there's always future [TS]

00:25:28 ◼   ► executive podcast interviews live at [TS]

00:25:30 ◼   ► everybody I love the liner interview by [TS]

00:25:32 ◼   ► the way I don't hide it was really an [TS]

00:25:34 ◼   ► especially for a show that almost never [TS]

00:25:38 ◼   ► does interviews I mean that you guys [TS]

00:25:40 ◼   ► have never at that there was one a long [TS]

00:25:43 ◼   ► time ago or no I guess you guys swapped [TS]

00:25:45 ◼   ► you guys swapped with another show [TS]

00:25:47 ◼   ► yeah we had John trade spots with [TS]

00:25:48 ◼   ► christina warren right for one episode [TS]

00:25:50 ◼   ► which actually turned out really nice [TS]

00:25:51 ◼   ► but it wasn't really an interview show [TS]

00:25:52 ◼   ► just like she just brings another host [TS]

00:25:54 ◼   ► our show for that episode right [TS]

00:25:56 ◼   ► and I thought that for a show that has [TS]

00:25:58 ◼   ► an established rhythm between the three [TS]

00:26:00 ◼   ► of you in which really none of it is [TS]

00:26:03 ◼   ► really interview style and there's an [TS]

00:26:05 ◼   ► incredible comfort level between your [TS]

00:26:06 ◼   ► personalities to have somebody new on [TS]

00:26:09 ◼   ► and do a three-way interview where each [TS]

00:26:12 ◼   ► all three of you asked good questions [TS]

00:26:13 ◼   ► that was really impressive because it's [TS]

00:26:16 ◼   ► hard to do because it was a really [TS]

00:26:17 ◼   ► different show [TS]

00:26:18 ◼   ► yeah that's like office instead of [TS]

00:26:21 ◼   ► driving a car you're here riding [TS]

00:26:22 ◼   ► bicycles or something but yeah it was a [TS]

00:26:26 ◼   ► lot of fun and Chris was he made it easy [TS]

00:26:29 ◼   ► on us like he wasn't like a prima donna [TS]

00:26:31 ◼   ► about anything and you know just really [TS]

00:26:32 ◼   ► easy to work with and no super nice guy [TS]

00:26:34 ◼   ► that was a lot of fun that is [TS]

00:26:36 ◼   ► it's you know it it's you know it's [TS]

00:26:39 ◼   ► obviously not true from top to bottom [TS]

00:26:40 ◼   ► but it is generally true that Apple [TS]

00:26:42 ◼   ► tends to attract very nice people there [TS]

00:26:45 ◼   ► are [TS]

00:26:46 ◼   ► yeah you know I mean federer is a great [TS]

00:26:49 ◼   ► example where you know I don't know what [TS]

00:26:51 ◼   ► he's like in real personal life but you [TS]

00:26:53 ◼   ► know like backstage and stuff like that [TS]

00:26:54 ◼   ► and when you see him at WTC and and [TS]

00:26:57 ◼   ► people come up and and you know just [TS]

00:26:59 ◼   ► random attendees are like hey can I get [TS]

00:27:01 ◼   ► a selfie or whatever he stops and talks [TS]

00:27:02 ◼   ► for you know five minutes with them and [TS]

00:27:04 ◼   ► asks what they're doing heat he comes [TS]

00:27:06 ◼   ► across like talking to a group of five [TS]

00:27:09 ◼   ► you know first time at WWDC at WWDC [TS]

00:27:13 ◼   ► attendees wearing the WWDC jacket he [TS]

00:27:16 ◼   ► comes across exactly the same demeanor [TS]

00:27:17 ◼   ► that he has on stage so like that [TS]

00:27:19 ◼   ► affection that people seem to have for [TS]

00:27:21 ◼   ► him it's true that seems to be his [TS]

00:27:23 ◼   ► personality and Latin is exactly that [TS]

00:27:25 ◼   ► type of personalities is you know just [TS]

00:27:27 ◼   ► just a nice guy [TS]

00:27:29 ◼   ► yeah whatever they tell you about last [TS]

00:27:31 ◼   ► year WC when i visited apples and [TS]

00:27:34 ◼   ► Facebook's campuses in the same day yeah [TS]

00:27:37 ◼   ► it's all sort of blurs together i [TS]

00:27:39 ◼   ► remember you doing it but I don't [TS]

00:27:41 ◼   ► remember what the details really [TS]

00:27:42 ◼   ► interesting like so you know you and in [TS]

00:27:44 ◼   ► in both cases like what you know the [TS]

00:27:46 ◼   ► mean and Casey a couple of their friends [TS]

00:27:48 ◼   ► we just had like but we had like a [TS]

00:27:50 ◼   ► French company that wanted like just you [TS]

00:27:52 ◼   ► know give us like quick tour let us and [TS]

00:27:54 ◼   ► that was around stopped at an apple [TS]

00:27:56 ◼   ► I only saw like you know the the you [TS]

00:27:58 ◼   ► know center courtyard and the and caffe [TS]

00:28:00 ◼   ► macs because you know you can't bring [TS]

00:28:02 ◼   ► people into the building's really Becker [TS]

00:28:03 ◼   ► from yeah exactly so I didn't see I [TS]

00:28:07 ◼   ► didn't see any actual offices but I i [TS]

00:28:09 ◼   ► was able to see like the courtyard and [TS]

00:28:11 ◼   ► hang out and have lunch everybody there [TS]

00:28:12 ◼   ► and and we had lunch with something like [TS]

00:28:14 ◼   ► 15 people this giant table and so I got [TS]

00:28:16 ◼   ► to meet a lot of people there and hang [TS]

00:28:19 ◼   ► out for a game at a time and they're [TS]

00:28:20 ◼   ► pretty coffee and apple even affymax [TS]

00:28:22 ◼   ► gotta say and and you know kind of get a [TS]

00:28:24 ◼   ► feel for the vibe of the campus even I [TS]

00:28:27 ◼   ► didn't see any offices and then like [TS]

00:28:29 ◼   ► couple hours later we went to facebook [TS]

00:28:30 ◼   ► and I'd never been to either of these [TS]

00:28:33 ◼   ► campuses before i had been to the apple [TS]

00:28:35 ◼   ► retail store but I've never gone like [TS]

00:28:37 ◼   ► through the doors into the courtyard and [TS]

00:28:40 ◼   ► I'm actually not sure I was allowed to [TS]

00:28:41 ◼   ► they have some kind of weird rules about [TS]

00:28:43 ◼   ► bloggers but i think im just under like [TS]

00:28:46 ◼   ► I'm I'm not really officially apple [TS]

00:28:48 ◼   ► press any capacity i never have been and [TS]

00:28:50 ◼   ► so I think that's why it wasn't a [TS]

00:28:52 ◼   ► problem that i was there like I had a [TS]

00:28:54 ◼   ► friend who tried to go who was apple [TS]

00:28:56 ◼   ► press and was not allowed in the house [TS]

00:29:00 ◼   ► was interesting but anyway so seeing [TS]

00:29:04 ◼   ► apple and then seeing Facebook could not [TS]

00:29:07 ◼   ► have been to more different company [TS]

00:29:11 ◼   ► culture and environments at least [TS]

00:29:13 ◼   ► visibly from these brief as I did and [TS]

00:29:15 ◼   ► facebook i just felt horrible [TS]

00:29:20 ◼   ► the whole time I was there like I felt [TS]

00:29:21 ◼   ► kind of creeped out and intimidated by [TS]

00:29:24 ◼   ► just how bizarre and kind of intense [TS]

00:29:28 ◼   ► high energy but not high positive energy [TS]

00:29:31 ◼   ► it seemed to be like just really like I [TS]

00:29:35 ◼   ► don't know it's hard to explain i I [TS]

00:29:37 ◼   ► really did I really got a very bad [TS]

00:29:38 ◼   ► feeling from facebook a combination of [TS]

00:29:40 ◼   ► like how does anybody get any work done [TS]

00:29:42 ◼   ► here and where are the adults and [TS]

00:29:47 ◼   ► and it just didn't feel good it felt [TS]

00:29:48 ◼   ► like a dysfunctional workaholic culture [TS]

00:29:51 ◼   ► that was hard to get any real work done [TS]

00:29:52 ◼   ► in an environment that's kind of weirdly [TS]

00:29:54 ◼   ► like we like trapped in youth forever [TS]

00:29:58 ◼   ► bizarre bizarro college fantasy world [TS]

00:30:00 ◼   ► and then Apple was so like calm and [TS]

00:30:05 ◼   ► adult and just like nicely like low-key [TS]

00:30:08 ◼   ► the people there were just like nice and [TS]

00:30:11 ◼   ► comedy it kind of felt like oh this is [TS]

00:30:13 ◼   ► where the adults work like this this is [TS]

00:30:15 ◼   ► like where people come to actually do [TS]

00:30:17 ◼   ► serious work and it was a much it just [TS]

00:30:21 ◼   ► whatever the environment actually is I'm [TS]

00:30:23 ◼   ► you know again because I've never worked [TS]

00:30:25 ◼   ► at these companies and didn't even go [TS]

00:30:26 ◼   ► inside the office at Apple it's hard for [TS]

00:30:28 ◼   ► me to really say this but it just felt [TS]

00:30:30 ◼   ► like the little tiny windows into these [TS]

00:30:34 ◼   ► cultures I saw really just seemed like [TS]

00:30:37 ◼   ► Apple was the place where like the nice [TS]

00:30:40 ◼   ► mature adults go to work I i could see [TS]

00:30:43 ◼   ► that I I don't know if you'd get it [TS]

00:30:46 ◼   ► definitely seems like people who go to [TS]

00:30:48 ◼   ► apple and I mean it's you know company [TS]

00:30:50 ◼   ► cultures attract like-minded people you [TS]

00:30:52 ◼   ► know but it does seem to me like in [TS]

00:30:54 ◼   ► general like when I've been there people [TS]

00:30:57 ◼   ► know how to turn it off and you know [TS]

00:30:58 ◼   ► that when you're going to lunch and are [TS]

00:31:00 ◼   ► going to have lunch with a friend there [TS]

00:31:01 ◼   ► their they're just having lunch with a [TS]

00:31:03 ◼   ► friend you know right yeah get back up [TS]

00:31:06 ◼   ► to speed when they get back to work or [TS]

00:31:07 ◼   ► whatever and that's all you want thing [TS]

00:31:09 ◼   ► like I I don't hear a lot of stories [TS]

00:31:11 ◼   ► about Facebook and Apple stealing talent [TS]

00:31:14 ◼   ► from each other and maybe because i [TS]

00:31:15 ◼   ► don't really pay attention but I tell [TS]

00:31:17 ◼   ► you one thing seems like both those [TS]

00:31:18 ◼   ► places i can't imagine that anybody who [TS]

00:31:21 ◼   ► works for one would want to work for the [TS]

00:31:22 ◼   ► other in either direction like I don't [TS]

00:31:26 ◼   ► think they're competing for the same [TS]

00:31:27 ◼   ► people at all [TS]

00:31:28 ◼   ► yeah I thought I've never really heard [TS]

00:31:29 ◼   ► that either I mean obviously at a [TS]

00:31:31 ◼   ► certain level there's probably some like [TS]

00:31:33 ◼   ► maybe it like a sysadmin or something [TS]

00:31:36 ◼   ► like that but and you know what there [TS]

00:31:38 ◼   ► was that one team at Facebook that was [TS]

00:31:39 ◼   ► largely poached from apple but now [TS]

00:31:41 ◼   ► they're all dispersed right they're gone [TS]

00:31:42 ◼   ► the mic designer the EAA bought a bunch [TS]

00:31:45 ◼   ► of designer for a while and then I [TS]

00:31:46 ◼   ► slowly eroded their sanity until they [TS]

00:31:48 ◼   ► all quit right and they built a very [TS]

00:31:50 ◼   ► apple-like beautiful system and custom [TS]

00:31:53 ◼   ► tools to support it with facebook paper [TS]

00:31:55 ◼   ► right [TS]

00:31:56 ◼   ► the weather was just paper facebook [TS]

00:31:58 ◼   ► paperwork [TS]

00:31:59 ◼   ► what are the names they stole it I fine [TS]

00:32:01 ◼   ► well but you know I mean that it's if it [TS]

00:32:06 ◼   ► fits [TS]

00:32:06 ◼   ► that's a tough call because the paper [TS]

00:32:08 ◼   ► app was the other paper at the one that [TS]

00:32:09 ◼   ► you drawn was their first but it is it's [TS]

00:32:11 ◼   ► the risk you take when you [TS]

00:32:13 ◼   ► yeah regular and a plain words your apt [TS]

00:32:16 ◼   ► name you know it seemed like for a while [TS]

00:32:18 ◼   ► they're like Facebook was just gobbling [TS]

00:32:20 ◼   ► up as much design talent is there food [TS]

00:32:22 ◼   ► at about the same time that Google was [TS]

00:32:24 ◼   ► gobbling up as much email town as they [TS]

00:32:26 ◼   ► could and it seems like both of those of [TS]

00:32:28 ◼   ► your kind of fizzled and faded over the [TS]

00:32:29 ◼   ► last year so I haven't heard anything [TS]

00:32:31 ◼   ► about them recently i think in broad [TS]

00:32:33 ◼   ► terms what happened was that there was a [TS]

00:32:35 ◼   ► period where Zuckerberg I think it [TS]

00:32:37 ◼   ► coincides with because you know if [TS]

00:32:41 ◼   ► there's one thing i don't i don't get [TS]

00:32:42 ◼   ► facebook I've never signed up for it and [TS]

00:32:45 ◼   ► so i'm not i get it does feel foreign to [TS]

00:32:48 ◼   ► me feel like studying a foreign country [TS]

00:32:50 ◼   ► but from my observations it is clear it [TS]

00:32:54 ◼   ► did I don't think too many questions [TS]

00:32:55 ◼   ► that Zuckerberg has a tremendous gift [TS]

00:32:57 ◼   ► for changing his mind [TS]

00:33:00 ◼   ► people often said that about Steve Jobs [TS]

00:33:02 ◼   ► Tim Cook is often money talks about [TS]

00:33:05 ◼   ► working with steve jobs like usually [TS]

00:33:07 ◼   ► just talks about him on a personal level [TS]

00:33:09 ◼   ► but if you can get i'm talking about [TS]

00:33:10 ◼   ► working his you know tim cook it tells [TS]

00:33:13 ◼   ► stories about is absolutely amazing [TS]

00:33:14 ◼   ► ability to change his mind and but the [TS]

00:33:16 ◼   ► you know the Steve Jobs style is that [TS]

00:33:18 ◼   ► when he comes in with his mind change [TS]

00:33:19 ◼   ► the axis who is this is opinion online [TS]

00:33:22 ◼   ► and I think Bill Gates had some of that [TS]

00:33:25 ◼   ► too right like what Bill Gates famously [TS]

00:33:27 ◼   ► that like Microsoft was building this [TS]

00:33:29 ◼   ► early nineties strategy to sort of do [TS]

00:33:32 ◼   ► their own custom stuff for connecting [TS]

00:33:34 ◼   ► computers to each other and then all of [TS]

00:33:36 ◼   ► a sudden you know gates writes like a [TS]

00:33:38 ◼   ► 10-page manifester that we've got to get [TS]

00:33:39 ◼   ► on this internet thing and all of a [TS]

00:33:41 ◼   ► sudden you know I mean how long did it [TS]

00:33:44 ◼   ► take for for explorer2 to decimate [TS]

00:33:47 ◼   ► netscape didn't take long [TS]

00:33:49 ◼   ► yeah but at the same time to make it [TS]

00:33:50 ◼   ► active desktop so i don't think i was [TS]

00:33:53 ◼   ► never noticed I'm not saying that was [TS]

00:33:54 ◼   ► seamlessly executed I'm just saying he [TS]

00:33:56 ◼   ► did change his mind you know [TS]

00:33:58 ◼   ► yeah it it's you know the and the broad [TS]

00:34:00 ◼   ► strokes facebook was a website it was a [TS]

00:34:04 ◼   ► website you went to he did all these [TS]

00:34:05 ◼   ► things and the iphone came out [TS]

00:34:08 ◼   ► and an awful lot of products that were [TS]

00:34:10 ◼   ► popular websites in 2007 in the iPhone [TS]

00:34:15 ◼   ► era just were nowhere did weren't [TS]

00:34:19 ◼   ► getting the engagement that things that [TS]

00:34:20 ◼   ► could be done as a native app got and oh [TS]

00:34:23 ◼   ► yeah i mean not to go too far off into [TS]

00:34:26 ◼   ► the weeds but one reason is that an [TS]

00:34:28 ◼   ► awful lot of web sites were built I [TS]

00:34:30 ◼   ► don't think this is true anymore because [TS]

00:34:32 ◼   ► mobile is don't think anybody overlooks [TS]

00:34:33 ◼   ► it but that the back end of the website [TS]

00:34:35 ◼   ► was inextricably tied to the front end [TS]

00:34:38 ◼   ► of the website and instead of having [TS]

00:34:39 ◼   ► everything go through nice API is even [TS]

00:34:42 ◼   ► the front end of the website so that you [TS]

00:34:44 ◼   ► could make clients for other devices [TS]

00:34:47 ◼   ► like a native mac client or and and [TS]

00:34:51 ◼   ► people say i forgot i only native mac or [TS]

00:34:53 ◼   ► windows client will just go through the [TS]

00:34:54 ◼   ► web browser and for a lot of things for [TS]

00:34:56 ◼   ► a lot of years that was fine but then [TS]

00:34:58 ◼   ► with the phone that wasn't good enough [TS]

00:34:59 ◼   ► and facebook had an app that was largely [TS]

00:35:01 ◼   ► just front end for HTML and JavaScript [TS]

00:35:05 ◼   ► and then they seem to get it and it's [TS]

00:35:07 ◼   ► uniform Zuckerberg on down that no we [TS]

00:35:09 ◼   ► should do this is with as much negative [TS]

00:35:11 ◼   ► stuff as we can we should this app is [TS]

00:35:12 ◼   ► important [TS]

00:35:13 ◼   ► this is more important than our website [TS]

00:35:14 ◼   ► and that's around when he hired all [TS]

00:35:17 ◼   ► those designers and I think there's sort [TS]

00:35:19 ◼   ► of a I think there was sort of a look [TS]

00:35:21 ◼   ► Apple's you know apples the company to [TS]

00:35:22 ◼   ► look at they they value a + design [TS]

00:35:26 ◼   ► talent maybe we should too [TS]

00:35:28 ◼   ► and then I think in the intervening [TS]

00:35:29 ◼   ► years the facebook realized that that [TS]

00:35:32 ◼   ► wasn't really that important to them [TS]

00:35:33 ◼   ► that the native part was ya design and [TS]

00:35:36 ◼   ► caliber wasn't or rather I think it's it [TS]

00:35:40 ◼   ► seemed like there was a lot of trouble [TS]

00:35:42 ◼   ► like they were able to get the talent [TS]

00:35:44 ◼   ► but just you know by applying sheer [TS]

00:35:46 ◼   ► force of will and lots of money they [TS]

00:35:48 ◼   ► want to get the town but then the [TS]

00:35:49 ◼   ► question is what do you have all these [TS]

00:35:51 ◼   ► great all these incredibly talented [TS]

00:35:52 ◼   ► people do at Facebook and that was it [TS]

00:35:56 ◼   ► seemed like they had a hard time having [TS]

00:35:58 ◼   ► a good answer to that question and [TS]

00:35:59 ◼   ► maintaining that over time but you know [TS]

00:36:02 ◼   ► now it's hard to keep good people [TS]

00:36:03 ◼   ► interested in working for a giant [TS]

00:36:06 ◼   ► established product you know the Apple [TS]

00:36:08 ◼   ► has this problem to its really like once [TS]

00:36:10 ◼   ► you have something that's big and [TS]

00:36:12 ◼   ► successful and boring like Facebook or [TS]

00:36:13 ◼   ► the iphone it's hard to get people [TS]

00:36:15 ◼   ► interested in working on that who the [TS]

00:36:18 ◼   ► same kind of people who would make [TS]

00:36:19 ◼   ► something like that because they want to [TS]

00:36:20 ◼   ► go make something else now [TS]

00:36:21 ◼   ► I know Mike Maddux a little bit but I [TS]

00:36:24 ◼   ► haven't spoken to him much since he left [TS]

00:36:28 ◼   ► facebook so I you know and I'm just sort [TS]

00:36:30 ◼   ► of speculating here but i know from a [TS]

00:36:31 ◼   ► couple of people on the team that they [TS]

00:36:33 ◼   ► were used to being the a-team at the [TS]

00:36:35 ◼   ► company you know like Maddox was what I [TS]

00:36:38 ◼   ► think I know he designed a whole bunch [TS]

00:36:40 ◼   ► of stuff in the original iphone but like [TS]

00:36:41 ◼   ► I think he literally did like the actual [TS]

00:36:43 ◼   ► pixels for the slide to unlock you know [TS]

00:36:46 ◼   ► like that's you know that that's that's [TS]

00:36:49 ◼   ► and if you're like the person who [TS]

00:36:51 ◼   ► designs both the visuals and the [TS]

00:36:53 ◼   ► interaction for a thing doing slide to [TS]

00:36:55 ◼   ► unlock is pretty pretty big because I [TS]

00:36:57 ◼   ► mean I remember Steve Jobs actually [TS]

00:36:58 ◼   ► demoed it like three times he was like [TS]

00:37:00 ◼   ► that's what I'm going to do it again he [TS]

00:37:01 ◼   ► like lock the phone and did it yeah so [TS]

00:37:04 ◼   ► like that when you designing the feature [TS]

00:37:07 ◼   ► that Steve Jobs decides I'm just going [TS]

00:37:09 ◼   ► to do this three or four times on stage [TS]

00:37:11 ◼   ► because it's that I just love it so much [TS]

00:37:12 ◼   ► and then to go to at Facebook and you're [TS]

00:37:16 ◼   ► not designing you're not designing the [TS]

00:37:17 ◼   ► app that's in front of a billion users [TS]

00:37:19 ◼   ► you're designing the app that's in front [TS]

00:37:21 ◼   ► of like one-tenth of 1% of the users who [TS]

00:37:24 ◼   ► care more about how things look than the [TS]

00:37:27 ◼   ► the regular facebook experience and I [TS]

00:37:30 ◼   ► just think it's hard to get excited [TS]

00:37:31 ◼   ► about that [TS]

00:37:32 ◼   ► yeah I'll take a break let's take a [TS]

00:37:36 ◼   ► break and thank our first sponsor good [TS]

00:37:38 ◼   ► friends at audible you guys no audible [TS]

00:37:40 ◼   ► articles where you go to get just about [TS]

00:37:44 ◼   ► anything and everything [TS]

00:37:45 ◼   ► audio related i used to think it was a [TS]

00:37:48 ◼   ► place to go to get audio books and it's [TS]

00:37:50 ◼   ► true they have more audio books then [TS]

00:37:52 ◼   ► anybody but they have so much more than [TS]

00:37:57 ◼   ► audiobooks now you go there you sign up [TS]

00:37:58 ◼   ► for an account and you can get all sorts [TS]

00:38:00 ◼   ► of stuff they have news daily news shows [TS]

00:38:03 ◼   ► they have comedy shows all of this stuff [TS]

00:38:05 ◼   ► and a lot of this stuff is original to [TS]

00:38:07 ◼   ► audible if you want to listen to it [TS]

00:38:09 ◼   ► audible has it [TS]

00:38:10 ◼   ► listen to audiobooks from virtually [TS]

00:38:12 ◼   ► every genre anytime anywhere [TS]

00:38:14 ◼   ► they have a great listen guarantee so if [TS]

00:38:17 ◼   ► you get an audio book and start [TS]

00:38:18 ◼   ► listening to it and it's like putting [TS]

00:38:20 ◼   ► you to sleep you could just like get [TS]

00:38:22 ◼   ► back to know you get get like a [TS]

00:38:23 ◼   ► different book like that's how confident [TS]

00:38:25 ◼   ► they are you just you're not going to [TS]

00:38:28 ◼   ► get bored you're just going to fill up [TS]

00:38:29 ◼   ► your every minute where you need to [TS]

00:38:31 ◼   ► listen to something to not be bored you [TS]

00:38:33 ◼   ► can fill it up with stuff from [TS]

00:38:34 ◼   ► audible and I've always said i think [TS]

00:38:35 ◼   ► this is one of the greatest advertising [TS]

00:38:39 ◼   ► opportunities ever why do they sponsor [TS]

00:38:41 ◼   ► podcast because they know that everybody [TS]

00:38:43 ◼   ► who's listening to me tell you about [TS]

00:38:44 ◼   ► audible is somebody who listens to [TS]

00:38:46 ◼   ► spoken word content by definition so if [TS]

00:38:50 ◼   ► you're listening to this and you feel [TS]

00:38:51 ◼   ► like you've got gaps in your your your [TS]

00:38:54 ◼   ► life where you need more podcasts or [TS]

00:38:56 ◼   ► things like podcast go to audible sign [TS]

00:38:58 ◼   ► up go to audible.com / talk show know [TS]

00:39:02 ◼   ► that just talk show and no no you came [TS]

00:39:04 ◼   ► here and you get a 3 30 day trial 30 [TS]

00:39:07 ◼   ► days we can just listen to whatever you [TS]

00:39:08 ◼   ► want [TS]

00:39:09 ◼   ► audible.com / talk show i think i wrote [TS]

00:39:14 ◼   ► that script and maybe I was telling i [TS]

00:39:23 ◼   ► forget i was talking to did I forgot it [TS]

00:39:25 ◼   ► was on air or not but bill simmons i [TS]

00:39:28 ◼   ► I've been listening to him over to [TS]

00:39:30 ◼   ► football season I was listening he [TS]

00:39:31 ◼   ► doesn't sports thing it doesn't think [TS]

00:39:32 ◼   ► all the ringer [TS]

00:39:33 ◼   ► thank you very popular you probably see [TS]

00:39:37 ◼   ► it's probably pretty high up in overcast [TS]

00:39:39 ◼   ► i'll be interesting to see if it was [TS]

00:39:40 ◼   ► actually all that high up in overcast [TS]

00:39:41 ◼   ► because maybe overcast excuse towards [TS]

00:39:44 ◼   ► non-sports stuff maybe like sports stuff [TS]

00:39:47 ◼   ► is a little bit more [TS]

00:39:49 ◼   ► I don't know maybe in our simulated it [TS]

00:39:50 ◼   ► does go into it does pretty well and [TS]

00:39:52 ◼   ► overcast it is not as high as text shows [TS]

00:39:54 ◼   ► and like they're really popular you know [TS]

00:39:55 ◼   ► npr-style storytelling shows like this [TS]

00:39:58 ◼   ► american life though I think it's ben [TS]

00:39:59 ◼   ► thompson who were talking about it [TS]

00:40:00 ◼   ► forget it was on the show off but the [TS]

00:40:02 ◼   ► gist of it is that when on Bill Simmons [TS]

00:40:04 ◼   ► first started doing sponsors reads on [TS]

00:40:06 ◼   ► his show he was awful at it as was i [TS]

00:40:08 ◼   ► like when I first split off and started [TS]

00:40:12 ◼   ► doing this show on my own just brutal [TS]

00:40:14 ◼   ► I mean like maybe the show's over who [TS]

00:40:16 ◼   ► maybe they were ok but the the sponsor [TS]

00:40:18 ◼   ► breeds were just brutal [TS]

00:40:19 ◼   ► you just don't know why it's hard it's [TS]

00:40:21 ◼   ► hard thing to do you get the hang of it [TS]

00:40:22 ◼   ► eventually took you eight maybe a couple [TS]

00:40:24 ◼   ► months ago you're pretty good [TS]

00:40:25 ◼   ► yeah but it's but Simmons is doing [TS]

00:40:27 ◼   ► Simmons is actually taking it to a new [TS]

00:40:28 ◼   ► level he was i think i would venture to [TS]

00:40:30 ◼   ► say he was worse than me at the [TS]

00:40:32 ◼   ► beginning and now he's better than [TS]

00:40:33 ◼   ► anybody i've i've ever seen [TS]

00:40:36 ◼   ► he's he's like in howard stern territory [TS]

00:40:39 ◼   ► of being able to do it because sometimes [TS]

00:40:41 ◼   ► when i was in the stern anymore almost [TS]

00:40:43 ◼   ► seems like Western does one that where [TS]

00:40:44 ◼   ► he does the reed he's he's phoning it's [TS]

00:40:46 ◼   ► you could tell his phone in it [TS]

00:40:47 ◼   ► whereas Simmons does it and he's got a [TS]

00:40:50 ◼   ► real tight script and it seems like he's [TS]

00:40:52 ◼   ► trying to literally stick it to 30 [TS]

00:40:54 ◼   ► seconds get in and out and he really [TS]

00:40:57 ◼   ► starts talking faster and it just [TS]

00:41:00 ◼   ► alleviate it does just like completely [TS]

00:41:02 ◼   ► eliminate any urge I have to skip it [TS]

00:41:05 ◼   ► I tend not to sting I tend not to skip [TS]

00:41:08 ◼   ► ahead on sponsor reads on podcast simply [TS]

00:41:10 ◼   ► because I you know I know some people do [TS]

00:41:14 ◼   ► and if you do you know that that's why [TS]

00:41:15 ◼   ► the features there it's okay to my job [TS]

00:41:17 ◼   ► to try to make it as interesting we've [TS]

00:41:19 ◼   ► you and I have talked about this before [TS]

00:41:19 ◼   ► it's my job to try to make it so [TS]

00:41:21 ◼   ► interesting that you don't want to skip [TS]

00:41:22 ◼   ► but when i listen to podcast i tend not [TS]

00:41:24 ◼   ► to skip because i want to listen I'm [TS]

00:41:26 ◼   ► curious edit at a professional level how [TS]

00:41:29 ◼   ► is this person going to keep me [TS]

00:41:30 ◼   ► interested [TS]

00:41:31 ◼   ► yeah I often will listen to other people [TS]

00:41:34 ◼   ► who are doing research for the same [TS]

00:41:35 ◼   ► sponsors that i have just to keep me [TS]

00:41:37 ◼   ► here like how are you doing this read [TS]

00:41:38 ◼   ► and then like maybe maybe something I [TS]

00:41:41 ◼   ► can learn do better in my reach for the [TS]

00:41:42 ◼   ► same people from the way you're doing is [TS]

00:41:44 ◼   ► read yeah so what else we got a lot to [TS]

00:41:48 ◼   ► talk about we gotta hurry up we're [TS]

00:41:51 ◼   ► really good at that is so we got to have [TS]

00:41:53 ◼   ► at WWDC moving its the school I mean I [TS]

00:41:57 ◼   ► don't know anyone san jose so it's [TS]

00:41:58 ◼   ► really talked a little bit about that I [TS]

00:42:00 ◼   ► I was so completely surprised by this I [TS]

00:42:02 ◼   ► I really is this just wasn't even on my [TS]

00:42:05 ◼   ► radar but I kind of ever you know what [TS]

00:42:07 ◼   ► happened it was an initial shock and I [TS]

00:42:09 ◼   ► thought oh shit when we gonna do about [TS]

00:42:10 ◼   ► my live show you know of course my [TS]

00:42:13 ◼   ► thoughts turned myself immediately but [TS]

00:42:16 ◼   ► everyone else did you ever else is like [TS]

00:42:19 ◼   ► oh how can I fly there is our hotels [TS]

00:42:21 ◼   ► expensive everyone's thinking the same [TS]

00:42:22 ◼   ► general stuff you know that most people [TS]

00:42:25 ◼   ► aren't thinking where can i push my life [TS]

00:42:26 ◼   ► podcast but it just never occurred to me [TS]

00:42:28 ◼   ► that they would do this though like it [TS]

00:42:31 ◼   ► it s the rough thinking was and we've [TS]

00:42:34 ◼   ► all had this you know people who go [TS]

00:42:36 ◼   ► regularly that [TS]

00:42:37 ◼   ► san Francisco's not great the in [TS]

00:42:40 ◼   ► particular I mean our parts of San [TS]

00:42:42 ◼   ► Francisco that are absolutely gorgeous [TS]

00:42:43 ◼   ► but South of Market where moscone is [TS]

00:42:46 ◼   ► it's not great I don't hate it some [TS]

00:42:48 ◼   ► people really hated some people you know [TS]

00:42:50 ◼   ► it is what it is but it is sort of the [TS]

00:42:52 ◼   ► touristy hoteli and maybe towards these [TS]

00:42:58 ◼   ► wrong but it'sit's kind of the worst of [TS]

00:43:00 ◼   ► San Francisco stick that the [TS]

00:43:01 ◼   ► but the area that we see when we go to [TS]

00:43:03 ◼   ► everybody see is that is a terrible [TS]

00:43:06 ◼   ► image of the city as a whole [TS]

00:43:08 ◼   ► now and then it's not too far from union [TS]

00:43:10 ◼   ► square though in union square is nicer [TS]

00:43:12 ◼   ► but union square is just high end retail [TS]

00:43:14 ◼   ► it's not you know i mean like what you [TS]

00:43:17 ◼   ► supposed to do go shopping for jewelry [TS]

00:43:18 ◼   ► and stuff like that in its it's ok but [TS]

00:43:22 ◼   ► it is what it is but the fact is that [TS]

00:43:25 ◼   ► Apple we know we table what could they [TS]

00:43:27 ◼   ► do different well there's no other [TS]

00:43:28 ◼   ► facility with 5,000 people and then we [TS]

00:43:31 ◼   ► you know we would just say well used to [TS]

00:43:33 ◼   ► be in san jose but they moved out of san [TS]

00:43:34 ◼   ► jose for a reason and there's nothing [TS]

00:43:37 ◼   ► else and they're not going to go further [TS]

00:43:38 ◼   ► away because it's already a major stress [TS]

00:43:41 ◼   ► on Apple to get a thousand engineers you [TS]

00:43:44 ◼   ► know from the south bay area to san [TS]

00:43:46 ◼   ► francisco for labs and to just hang out [TS]

00:43:47 ◼   ► and do stuff and still get work done and [TS]

00:43:51 ◼   ► I for one had just completely but [TS]

00:43:55 ◼   ► overlooked to the well they could move [TS]

00:43:58 ◼   ► back to San Jose angle for years it just [TS]

00:44:00 ◼   ► never really i never even really gave it [TS]

00:44:02 ◼   ► serious thought but then once they set [TS]

00:44:03 ◼   ► of gary is what we're doing [TS]

00:44:05 ◼   ► I could totally see the logic of it and [TS]

00:44:07 ◼   ► it seems like a very apple-like move [TS]

00:44:09 ◼   ► I mean really it makes a ton of sense [TS]

00:44:11 ◼   ► logistically to me not only as a closer [TS]

00:44:12 ◼   ► to them but like San Francisco is a [TS]

00:44:15 ◼   ► dense competitive very expensive city [TS]

00:44:19 ◼   ► there's a reason why you don't see a lot [TS]

00:44:22 ◼   ► of tech conferences in manhattan right [TS]

00:44:24 ◼   ► it's because if you put on a tech [TS]

00:44:26 ◼   ► conference in manhattan the space that [TS]

00:44:29 ◼   ► you hold it in is going to be [TS]

00:44:30 ◼   ► extraordinarily expensive all the [TS]

00:44:33 ◼   ► logistics getting the food and they're [TS]

00:44:34 ◼   ► getting it love all the equipment that's [TS]

00:44:36 ◼   ► all going to be shortened expensive and [TS]

00:44:38 ◼   ► then for the attendees they're going to [TS]

00:44:40 ◼   ► have to pay ridiculous hotel prices [TS]

00:44:42 ◼   ► because they're going to this major city [TS]

00:44:45 ◼   ► that is itself a massive tourist [TS]

00:44:47 ◼   ► destination and so it's very unappealing [TS]

00:44:50 ◼   ► to hold a major conference in new york [TS]

00:44:53 ◼   ► city unless it really needs to be [TS]

00:44:55 ◼   ► specifically in new york city for some [TS]

00:44:57 ◼   ► reason [TS]

00:44:58 ◼   ► yeah so everybody see could be anywhere [TS]

00:45:00 ◼   ► like for the attend as far as far as the [TS]

00:45:02 ◼   ► attendees are concerned it doesn't [TS]

00:45:03 ◼   ► matter where it is you're going to see [TS]

00:45:05 ◼   ► talks and labs and stuff and that could [TS]

00:45:08 ◼   ► be in any conference center any city in [TS]

00:45:10 ◼   ► America it doesn't have to eat you don't [TS]

00:45:12 ◼   ► have to be paying [TS]

00:45:13 ◼   ► the extreme premium and dealing with all [TS]

00:45:16 ◼   ► the all the logistical challenges and [TS]

00:45:18 ◼   ► downsides of being in a massive tourist [TS]

00:45:21 ◼   ► expensive dense City yeah just to go [TS]

00:45:24 ◼   ► watch some some talks and go to laugh [TS]

00:45:26 ◼   ► and either you already have friends and [TS]

00:45:28 ◼   ► colleagues who you will also be there [TS]

00:45:31 ◼   ► and you'll see right and it doesn't [TS]

00:45:33 ◼   ► matter where you are or even if you [TS]

00:45:34 ◼   ► don't even if you're like a first-timer [TS]

00:45:35 ◼   ► if you're you're new you're going to be [TS]

00:45:38 ◼   ► surrounded by like-minded individuals [TS]

00:45:39 ◼   ► and it's not hard to make friends or [TS]

00:45:43 ◼   ► even even just temporary friends while [TS]

00:45:45 ◼   ► while sitting at a bar or something like [TS]

00:45:46 ◼   ► that you're very you know because [TS]

00:45:48 ◼   ► they're talking about Xcode and all of a [TS]

00:45:50 ◼   ► sudden you know you're not bored right i [TS]

00:45:52 ◼   ► mean like if anything the city's kind of [TS]

00:45:54 ◼   ► wasted on you because if you're if [TS]

00:45:56 ◼   ► you're attending the conference you [TS]

00:45:58 ◼   ► don't really have time to go out and [TS]

00:46:00 ◼   ► explore much of the city like you for [TS]

00:46:02 ◼   ► the most part you're getting your waking [TS]

00:46:03 ◼   ► up you're trying to get to the 9am [TS]

00:46:04 ◼   ► session in the morning you're you're in [TS]

00:46:06 ◼   ► sessions and stuff all day you might [TS]

00:46:08 ◼   ► have a little hour for lunch but you [TS]

00:46:09 ◼   ► can't go that far [TS]

00:46:10 ◼   ► and then you back and then like five [TS]

00:46:12 ◼   ► o'clock rolls around you want to like go [TS]

00:46:14 ◼   ► to the hotel bar with your friends have [TS]

00:46:15 ◼   ► a couple of drinks and like that's that [TS]

00:46:17 ◼   ► you know we go to dinner and that's the [TS]

00:46:18 ◼   ► night like you can do that anywhere [TS]

00:46:20 ◼   ► you're not seeing the whole city again [TS]

00:46:22 ◼   ► it doesn't really make sense i mean like [TS]

00:46:24 ◼   ► like one of my favorite conference [TS]

00:46:26 ◼   ► venues I've ever been to is is where all [TS]

00:46:29 ◼   ► has been held the last couple years in [TS]

00:46:31 ◼   ► Killarney Ireland in this hotel called [TS]

00:46:33 ◼   ► the europe and it's like it's this very [TS]

00:46:36 ◼   ► very remote location and the hotel [TS]

00:46:39 ◼   ► itself you been you know that have you [TS]

00:46:41 ◼   ► been there actually I don't think so i [TS]

00:46:42 ◼   ► don't because you missed the yeah anyway [TS]

00:46:45 ◼   ► it's awesome contemporary know they've [TS]

00:46:49 ◼   ► been at the same 1i was at one was at a [TS]

00:46:51 ◼   ► remote location but i think i think [TS]

00:46:52 ◼   ► they've switched to a different remote [TS]

00:46:54 ◼   ► location the I this this is I i believe [TS]

00:46:57 ◼   ► this is the third one they're about to [TS]

00:46:58 ◼   ► do next month I'm going i recommend it [TS]

00:47:01 ◼   ► anyway so it's you know it's just like [TS]

00:47:04 ◼   ► this one giant hotel venue kind of the [TS]

00:47:07 ◼   ► middle of nowhere it's beautiful but [TS]

00:47:09 ◼   ► like you're all kind of self and close [TS]

00:47:10 ◼   ► they're either either is I mean there is [TS]

00:47:12 ◼   ► a nearby city of Killarney but like you [TS]

00:47:15 ◼   ► don't really because you totally have to [TS]

00:47:16 ◼   ► go there like you're all on premises and [TS]

00:47:19 ◼   ► you're surrounded by all the people that [TS]

00:47:21 ◼   ► are there for your event and so you know [TS]

00:47:24 ◼   ► there is there is no time to go out and [TS]

00:47:26 ◼   ► enjoy [TS]

00:47:27 ◼   ► other city like that's what you're there [TS]

00:47:28 ◼   ► for you're there you're there to hang [TS]

00:47:30 ◼   ► out with those people and see those [TS]

00:47:31 ◼   ► talks and do those events so to have a [TS]

00:47:33 ◼   ► conference in a massive see that you're [TS]

00:47:35 ◼   ► paying a big premium to be in doesn't [TS]

00:47:38 ◼   ► actually make a lot of sense [TS]

00:47:40 ◼   ► I love Ireland I remembered with the [TS]

00:47:42 ◼   ► last time i was there are and there was [TS]

00:47:45 ◼   ► a band member and their lead singer you [TS]

00:47:47 ◼   ► there this year and there's a lead [TS]

00:47:49 ◼   ► singer named patty PA di I've never been [TS]

00:47:51 ◼   ► there but it on on the same time that [TS]

00:47:53 ◼   ► you were there i don't think so either [TS]

00:47:55 ◼   ► so patty was there and he was the lead [TS]

00:47:57 ◼   ► singer of this band and he had nothing [TS]

00:47:58 ◼   ► interesting and I had no connection to [TS]

00:48:00 ◼   ► like Apple related stuff but he came up [TS]

00:48:04 ◼   ► to the pub in you know in the you know [TS]

00:48:06 ◼   ► without leaving the building is sort of [TS]

00:48:08 ◼   ► like a compound he came up and was going [TS]

00:48:11 ◼   ► to have a drink or two and he just you [TS]

00:48:12 ◼   ► know he's gregarious you know showbiz [TS]

00:48:15 ◼   ► performer but you know but very nice and [TS]

00:48:17 ◼   ► it quickly struck up conversations with [TS]

00:48:19 ◼   ► all sorts of people and he was having a [TS]

00:48:21 ◼   ► good time and and and never laughed and [TS]

00:48:25 ◼   ► then it like midnight that they were [TS]

00:48:26 ◼   ► doing last call and everybody's like I'm [TS]

00:48:29 ◼   ► and we're going to do everybody want to [TS]

00:48:30 ◼   ► stay up a little bit later and Patty [TS]

00:48:32 ◼   ► went up to the bartender and just hit it [TS]

00:48:35 ◼   ► off you know wasn't like whisper in his [TS]

00:48:37 ◼   ► ear but he just like spend about two [TS]

00:48:38 ◼   ► minutes talking to him and the next [TS]

00:48:39 ◼   ► thing you know the bartenders like [TS]

00:48:41 ◼   ► slapping on the back and the bartender [TS]

00:48:42 ◼   ► says I will stay open 24 hours [TS]

00:48:44 ◼   ► that's awesome I've never heard of [TS]

00:48:47 ◼   ► anything like that in my life like where [TS]

00:48:49 ◼   ► the staff of the place i can he got you [TS]

00:48:51 ◼   ► know it like called / you know he didn't [TS]

00:48:52 ◼   ► like make it unilaterally called of [TS]

00:48:54 ◼   ► another bartender was just like it was [TS]

00:48:55 ◼   ► you know these guys want to keep going [TS]

00:48:57 ◼   ► to do you know how about we do two more [TS]

00:48:58 ◼   ► hours but a good conference [TS]

00:49:03 ◼   ► why do you think WBC moved from san [TS]

00:49:06 ◼   ► josé de San Francisco when I did I [TS]

00:49:08 ◼   ► think it was 2003 or 2000 for me i don't [TS]

00:49:11 ◼   ► i was before my time III think some of [TS]

00:49:13 ◼   ► the other things I've heard [TS]

00:49:15 ◼   ► I think Jason had had was talking about [TS]

00:49:17 ◼   ► an upgrade about how like you know back [TS]

00:49:20 ◼   ► then Apple really wanted to be like in [TS]

00:49:23 ◼   ► more the media spotlight with this stuff [TS]

00:49:25 ◼   ► that you know it's more prestigious to [TS]

00:49:27 ◼   ► go there it's like you know really only [TS]

00:49:28 ◼   ► like yeah we're big were awesome kind of [TS]

00:49:30 ◼   ► attracts more media attention being [TS]

00:49:31 ◼   ► there but now the attention comes to [TS]

00:49:33 ◼   ► them they don't they don't need to do [TS]

00:49:34 ◼   ► that as much yeah I think that's exactly [TS]

00:49:36 ◼   ► it was Steve Jobs i think steve jobs you [TS]

00:49:39 ◼   ► know Apple was firing [TS]

00:49:40 ◼   ► on all cylinders the ipod was slowly [TS]

00:49:44 ◼   ► turning into a massive hit the retail [TS]

00:49:46 ◼   ► stores were slowly turning into a [TS]

00:49:49 ◼   ► success story they were it was that you [TS]

00:49:54 ◼   ► know the lat famously I know that I [TS]

00:49:56 ◼   ► think Jason and and mikey went over this [TS]

00:49:58 ◼   ► that and the last one at San Jose was [TS]

00:50:00 ◼   ► the one where they had a funeral for mac [TS]

00:50:02 ◼   ► OS 9 which was actually kind of force [TS]

00:50:07 ◼   ► like the reason they had its kind of you [TS]

00:50:09 ◼   ► think that's kind of you think that's a [TS]

00:50:10 ◼   ► weird thing to do is have a funeral on [TS]

00:50:12 ◼   ► stage for your product but it was [TS]

00:50:14 ◼   ► actually because it wasn't dead it was [TS]

00:50:16 ◼   ► because so many people were still using [TS]

00:50:18 ◼   ► mac OS 9 but it was at the point where [TS]

00:50:21 ◼   ► they felt like they were in the clear it [TS]

00:50:24 ◼   ► was three or four years into the guests [TS]

00:50:26 ◼   ► at least three years into the mac OS 10 [TS]

00:50:27 ◼   ► the hero but they were at the point [TS]

00:50:29 ◼   ► where I think they could see the light [TS]

00:50:30 ◼   ► at the end of the tunnel that yes what [TS]

00:50:32 ◼   ► we're going to make this transition all [TS]

00:50:35 ◼   ► max will be running Mac os10 you know [TS]

00:50:38 ◼   ► this isn't going to sink us the first [TS]

00:50:39 ◼   ► two years of mac OS 10 was kind of iffy [TS]

00:50:42 ◼   ► really in terms of how big the uptake [TS]

00:50:44 ◼   ► was so I think that after that one you [TS]

00:50:46 ◼   ► know the mac was clearly had a bright [TS]

00:50:48 ◼   ► future the ipod was great [TS]

00:50:50 ◼   ► retail is great i think steve jobs [TS]

00:50:51 ◼   ► wanted a bigger spotlight and i think [TS]

00:50:55 ◼   ► doing it already having like a hopeful [TS]

00:50:57 ◼   ► funeral like we really hope this is it [TS]

00:50:59 ◼   ► guys please [TS]

00:51:01 ◼   ► mature mature begging you please make [TS]

00:51:03 ◼   ► this dead i remember that and it was [TS]

00:51:05 ◼   ► before my time attending WWE sees but i [TS]

00:51:07 ◼   ► still had 22 max at my desk i had a good [TS]

00:51:11 ◼   ► i have added power mac 9600 that was [TS]

00:51:15 ◼   ► still running mac OS 9 as my main [TS]

00:51:17 ◼   ► machine and then I had a an ibook [TS]

00:51:20 ◼   ► running OS 10 I'll see now I have one [TS]

00:51:22 ◼   ► with the keyboard i can use and one with [TS]

00:51:24 ◼   ► another one [TS]

00:51:24 ◼   ► well so is what I think I think they [TS]

00:51:27 ◼   ► moved to San Francisco for the publicity [TS]

00:51:29 ◼   ► I think that's exactly right that they [TS]

00:51:31 ◼   ► wanted more attention they felt like [TS]

00:51:33 ◼   ► they need you know they could use it [TS]

00:51:35 ◼   ► they had stuff to say that stuff to [TS]

00:51:37 ◼   ► deserve more attention and now they [TS]

00:51:38 ◼   ► don't and I don't think San Francisco [TS]

00:51:40 ◼   ► was ever a good fit for Apple culturally [TS]

00:51:42 ◼   ► they're not a san francisco city [TS]

00:51:46 ◼   ► yeah they're they're really they have a [TS]

00:51:48 ◼   ► very different vibe about them than what [TS]

00:51:51 ◼   ► I mean again I've never ever worked for [TS]

00:51:53 ◼   ► apple and I live in San Francisco so [TS]

00:51:55 ◼   ► it's hard for me to say this but just my [TS]

00:51:56 ◼   ► my my kind of bird's eye view of it does [TS]

00:51:59 ◼   ► seem like they didn't really fit in [TS]

00:52:01 ◼   ► there like there's no you in the travel [TS]

00:52:03 ◼   ► aside like because they're there when [TS]

00:52:05 ◼   ► they moved to the new apple can open a [TS]

00:52:07 ◼   ► new Apple their agency move because [TS]

00:52:08 ◼   ► that's exactly my point but when they [TS]

00:52:10 ◼   ► opened a new apple campus to they're not [TS]

00:52:13 ◼   ► leaving the apple campus the original [TS]

00:52:16 ◼   ► infinite loop campus they need what they [TS]

00:52:17 ◼   ► need all the space they can get and so I [TS]

00:52:20 ◼   ► mean there might be some empty offices [TS]

00:52:21 ◼   ► for a while but that you know there's [TS]

00:52:23 ◼   ► going to be back and forth between the [TS]

00:52:25 ◼   ► original apple campus and apple campus [TS]

00:52:27 ◼   ► to on a daily basis so having them both [TS]

00:52:29 ◼   ► in cupertino is a big deal you know and [TS]

00:52:32 ◼   ► they have new office space in san jose [TS]

00:52:33 ◼   ► they have space a few other places in [TS]

00:52:36 ◼   ► the south bay area but the fact that [TS]

00:52:38 ◼   ► getting between anywhere in the south [TS]

00:52:40 ◼   ► bay is easier than getting from anywhere [TS]

00:52:42 ◼   ► in the south bay to San Francisco is a [TS]

00:52:43 ◼   ► big deal like there's no universe where [TS]

00:52:45 ◼   ► Apple Campus to is a skyscraper with the [TS]

00:52:50 ◼   ► same square footage in San Francisco [TS]

00:52:51 ◼   ► it's not absolutely and and travel aside [TS]

00:52:55 ◼   ► even if part of it was like a tunnel dug [TS]

00:52:57 ◼   ► by elon musk that could get you between [TS]

00:52:59 ◼   ► them in 10 minutes [TS]

00:53:01 ◼   ► even if you get between them in 10 [TS]

00:53:03 ◼   ► minutes there's just no way they would [TS]

00:53:04 ◼   ► do it it's just [TS]

00:53:05 ◼   ► San Francisco is not an apple town in a [TS]

00:53:09 ◼   ► way that san jose i think is I'm looking [TS]

00:53:12 ◼   ► forward to it because it you know it [TS]

00:53:13 ◼   ► really is like going to a whole new [TS]

00:53:15 ◼   ► conference now and you know WC i've i've [TS]

00:53:18 ◼   ► gone now for something like seven years [TS]

00:53:20 ◼   ► something like that and I've enjoyed it [TS]

00:53:23 ◼   ► but i'm looking forward to something new [TS]

00:53:25 ◼   ► something fresh and you know it's it's [TS]

00:53:27 ◼   ► kind of more exciting now because it's [TS]

00:53:29 ◼   ► it's going to be something a little [TS]

00:53:30 ◼   ► different i forget if I went 2006 so I [TS]

00:53:34 ◼   ► either want ten years in a row or nine [TS]

00:53:36 ◼   ► years in a row [TS]

00:53:36 ◼   ► yeah it's one of my favorite things [TS]

00:53:38 ◼   ► about covering apple is that they're [TS]

00:53:41 ◼   ► very predictable so if you try to [TS]

00:53:42 ◼   ► approach them and analyze them in a [TS]

00:53:44 ◼   ► logical standpoint you can have success [TS]

00:53:46 ◼   ► but they're also resistant to [TS]

00:53:49 ◼   ► complacency right so they're not going [TS]

00:53:51 ◼   ► to like ping-pong around and move [TS]

00:53:53 ◼   ► wcd random cities every year but [TS]

00:53:57 ◼   ► they're not going to keep it in San [TS]

00:53:59 ◼   ► Francisco just because that's where it's [TS]

00:54:00 ◼   ► been for ten years which will get one [TS]

00:54:04 ◼   ► will get to when we talk about a iphone [TS]

00:54:07 ◼   ► and ipad for form factors in the other [TS]

00:54:10 ◼   ► thing too is we you've heard and I've [TS]

00:54:12 ◼   ► heard everybody's gone in recent years [TS]

00:54:13 ◼   ► has heard that from the long time [TS]

00:54:15 ◼   ► attendees who remember the San Jose or [TS]

00:54:17 ◼   ► there's a reputation that downtown San [TS]

00:54:18 ◼   ► Jose was kind of sleepy that you know [TS]

00:54:20 ◼   ► restaurants and bars close early [TS]

00:54:22 ◼   ► there's the quote-unquote nothing to do [TS]

00:54:24 ◼   ► two things on that is one back then WWDC [TS]

00:54:29 ◼   ► didn't even sell out i don't i forget [TS]

00:54:32 ◼   ► when the first sellout was but I don't [TS]

00:54:33 ◼   ► think it was in san jose and the second [TS]

00:54:38 ◼   ► thing is that talking to a couple people [TS]

00:54:40 ◼   ► WWE are downtown San Jose has improved a [TS]

00:54:44 ◼   ► lot in the last 10 years that there's [TS]

00:54:46 ◼   ► been a lot of oh I i just looked at [TS]

00:54:51 ◼   ► first wwc the sellout was 2008 gee I [TS]

00:54:53 ◼   ► wonder what happened 2008 that would [TS]

00:54:55 ◼   ► cause the first cell so up until two [TS]

00:54:58 ◼   ► thousand eight even the first few years [TS]

00:54:59 ◼   ► at moscone you could like buy a ticket [TS]

00:55:01 ◼   ► the day before deputy see I think the [TS]

00:55:04 ◼   ► fact that this is obviously going to [TS]

00:55:05 ◼   ► sell out in that they're going to be [TS]

00:55:06 ◼   ► people in San Jose who don't even have [TS]

00:55:09 ◼   ► tickets you know it's gonna be a [TS]

00:55:11 ◼   ► different five and the end a couple [TS]

00:55:13 ◼   ► people have said that [TS]

00:55:14 ◼   ► downtown San Jose is really improved a [TS]

00:55:15 ◼   ► lot i was just talking to friends like [TS]

00:55:18 ◼   ► friends really hard winter like you [TS]

00:55:20 ◼   ► don't really need much like it when [TS]

00:55:22 ◼   ► you're when you're there for a [TS]

00:55:23 ◼   ► conference like you need a handful of [TS]

00:55:25 ◼   ► you eat good hotels that you can [TS]

00:55:27 ◼   ► hopefully get for a reasonable price [TS]

00:55:29 ◼   ► you need a hat you need a bunch of [TS]

00:55:31 ◼   ► restaurants will get food at and you [TS]

00:55:33 ◼   ► need you know it's just a handful of [TS]

00:55:35 ◼   ► decent bars and bars motels and that's [TS]

00:55:38 ◼   ► about it like you don't need tons and [TS]

00:55:41 ◼   ► tons of nightlife for a tech conference [TS]

00:55:43 ◼   ► for five days right [TS]

00:55:44 ◼   ► it's actually better the bars are [TS]

00:55:46 ◼   ► generally empty but are willing to stay [TS]

00:55:48 ◼   ► open late so you can ya take over down [TS]

00:55:51 ◼   ► Rumple I was talking to about it now he [TS]

00:55:53 ◼   ► needs familiar with the area now he goes [TS]

00:55:55 ◼   ► to hockey games at the San Jose forget I [TS]

00:55:59 ◼   ► don't know what the name of it is but [TS]

00:56:00 ◼   ► over the Sharks play which is only one [TS]

00:56:02 ◼   ► mile away from the convention center so [TS]

00:56:04 ◼   ► it's you know by by city standards not a [TS]

00:56:06 ◼   ► far walk like that's the thing about san [TS]

00:56:09 ◼   ► jose is that downtown San [TS]

00:56:10 ◼   ► jose is all in one area it's not spread [TS]

00:56:13 ◼   ► out and he said like after hockey games [TS]

00:56:16 ◼   ► you know 1030-11 there's all sorts of [TS]

00:56:17 ◼   ► stuff to do bars to get beers and places [TS]

00:56:20 ◼   ► to eat late and stuff like that so I i'm [TS]

00:56:22 ◼   ► looking forward to it [TS]

00:56:24 ◼   ► yeah you're gonna go no matter what I'm [TS]

00:56:28 ◼   ► going yeah I actually it last year I [TS]

00:56:31 ◼   ► told myself you know what I'm not going [TS]

00:56:33 ◼   ► to get tickets anymore like I'm because [TS]

00:56:34 ◼   ► i'm going to like fewer sessions I'm [TS]

00:56:37 ◼   ► like you know it's I feel now that i'm [TS]

00:56:39 ◼   ► wasting a ticket because I i keep trying [TS]

00:56:42 ◼   ► to do more and more other things like I [TS]

00:56:44 ◼   ► keep getting double booked for time [TS]

00:56:45 ◼   ► slots with meetings and social events [TS]

00:56:47 ◼   ► and podcast event that everything was [TS]

00:56:49 ◼   ► like you know i just i'm just going to [TS]

00:56:50 ◼   ► take it now actually kinda I'm [TS]

00:56:52 ◼   ► questioning that now it's gonna be [TS]

00:56:54 ◼   ► different like well maybe I should get a [TS]

00:56:56 ◼   ► ticket this yeah I don't know why but I [TS]

00:56:57 ◼   ► definitely going out there [TS]

00:56:59 ◼   ► yeah i mean i'll go just to cover the [TS]

00:57:01 ◼   ► keynote and then I have nothing to [TS]

00:57:04 ◼   ► announce but hopefully to do my live [TS]

00:57:05 ◼   ► show again but the could always do that [TS]

00:57:09 ◼   ► and try to always do it on tuesday [TS]

00:57:11 ◼   ► evenings my question is how long to stay [TS]

00:57:13 ◼   ► like I don't know if I'm gonna stay all [TS]

00:57:14 ◼   ► week [TS]

00:57:15 ◼   ► yeah I I don't know it's a bit because [TS]

00:57:19 ◼   ► the thing is we don't know it is a whole [TS]

00:57:20 ◼   ► new conference effectively so we don't [TS]

00:57:22 ◼   ► know if you know if you if you say if [TS]

00:57:25 ◼   ► you plan to like you know going sunday [TS]

00:57:26 ◼   ► and leave wednesday or so you know [TS]

00:57:28 ◼   ► something like that [TS]

00:57:29 ◼   ► are you gonna regret that you didn't [TS]

00:57:30 ◼   ► stay until the cool things that we're [TS]

00:57:32 ◼   ► going to happen on thursday night like [TS]

00:57:33 ◼   ► you you don't know and that's why I'm [TS]

00:57:36 ◼   ► kind of thinking like I just do my usual [TS]

00:57:37 ◼   ► like you know sunday through friday [TS]

00:57:40 ◼   ► afternoon things that you know it works [TS]

00:57:43 ◼   ► the worst that can happen to have a [TS]

00:57:44 ◼   ► couple bonus days in California [TS]

00:57:46 ◼   ► oh no no that's there are worse things [TS]

00:57:48 ◼   ► in the world the Hat Yai don't know what [TS]