The Talk Show

00:00:00 ◼   ► did you watch the Oscars I watched the [TS]

00:00:02 ◼   ► end of the Oscars so I caught right at [TS]

00:00:05 ◼   ► the end so you were watching live you [TS]

00:00:07 ◼   ► were watching live when it happened yeah [TS]

00:00:09 ◼   ► we were not I've kind of given up on [TS]

00:00:12 ◼   ► award shows i find it took just two too [TS]

00:00:13 ◼   ► damn tedious and so but i got a news [TS]

00:00:16 ◼   ► alert from the new york times and so we [TS]

00:00:18 ◼   ► immediately switched over and quick [TS]

00:00:20 ◼   ► rewound watch it but it's so totally [TS]

00:00:22 ◼   ► different knowing you know like the news [TS]

00:00:24 ◼   ► alert was like holy hell they announce [TS]

00:00:26 ◼   ► the wrong winner of the best picture go [TS]

00:00:29 ◼   ► watch this fiasco live you know whereas [TS]

00:00:31 ◼   ► if you're watching live it's got to be [TS]

00:00:33 ◼   ► more of what the hell is going on yeah [TS]

00:00:35 ◼   ► it was very unscripted so the funny [TS]

00:00:37 ◼   ► thing is of course I was driving home [TS]

00:00:39 ◼   ► from Canada so when I say watching live [TS]

00:00:41 ◼   ► what I really mean was I had my iPhone [TS]

00:00:44 ◼   ► open and i was listening to it um so i [TS]

00:00:49 ◼   ► didn't see the facial expressions that [TS]

00:00:51 ◼   ► everybody was talking abou i just heard [TS]

00:00:53 ◼   ► this long really awkward pause and I'm [TS]

00:00:56 ◼   ► like well that's like it and some [TS]

00:00:59 ◼   ► shuffling in the microphone and I'm like [TS]

00:01:00 ◼   ► that doesn't that's not usually how you [TS]

00:01:03 ◼   ► build suspense it's not like you know [TS]

00:01:06 ◼   ► shuffle shuffle shuffle everything's you [TS]

00:01:08 ◼   ► know everything's fine here we're all [TS]

00:01:10 ◼   ► fine how are you uh yeah it was just it [TS]

00:01:13 ◼   ► was odd and then the resulting commotion [TS]

00:01:17 ◼   ► I I almost like I didn't pull over the [TS]

00:01:20 ◼   ► car but I almost wanted to pull over the [TS]

00:01:22 ◼   ► car and be like I actually want to watch [TS]

00:01:24 ◼   ► this because this seems kind of [TS]

00:01:26 ◼   ► ridiculous so I didn't actually get to [TS]

00:01:28 ◼   ► watch the video of it until I got home [TS]

00:01:31 ◼   ► um in front of you know and probably i [TS]

00:01:34 ◼   ► don't think the net until the next day [TS]

00:01:36 ◼   ► sitting down in front of my computer [TS]

00:01:38 ◼   ► being like okay what actually happened [TS]

00:01:40 ◼   ► during this nonsense um and then [TS]

00:01:43 ◼   ► watching like Warren Beatty just look [TS]

00:01:46 ◼   ► completely confounded and and feel like [TS]

00:01:50 ◼   ► ah let's uh let's maybe not announce [TS]

00:01:55 ◼   ► this and then Eifert ol alright don't [TS]

00:01:59 ◼   ► know presenter fade runway there we go [TS]

00:02:01 ◼   ► for somewhere her name wasn't coming to [TS]

00:02:04 ◼   ► me but yeah Faye Dunaway just being like [TS]

00:02:06 ◼   ► all right it's lala land and everybody [TS]

00:02:08 ◼   ► you could just see like his face [TS]

00:02:10 ◼   ► crystallizing oh my god we [TS]

00:02:13 ◼   ► made a huge risk right I don't know that [TS]

00:02:15 ◼   ► we should have done that right yeah [TS]

00:02:17 ◼   ► exactly even though it's live TV but the [TS]

00:02:19 ◼   ► show must go on right and which I mean [TS]

00:02:21 ◼   ► it it's funny too because it to my [TS]

00:02:23 ◼   ► memory and I guess I don't really watch [TS]

00:02:25 ◼   ► award shows anymore but it seems to me [TS]

00:02:27 ◼   ► that in my mind that the Oscars is the [TS]

00:02:29 ◼   ► one that's only that that's most bragged [TS]

00:02:32 ◼   ► over the years about the the fidelity of [TS]

00:02:34 ◼   ► the vote counting process and the [TS]

00:02:36 ◼   ► secrecy and and you know the very [TS]

00:02:40 ◼   ► ostentatious mentions of their [TS]

00:02:42 ◼   ► partnership with Price Waterhouse or now [TS]

00:02:44 ◼   ► it's PricewaterhouseCoopers you know and [TS]

00:02:46 ◼   ► give a special briefcase right and that [TS]

00:02:50 ◼   ► the two briefcase carriers have become [TS]

00:02:52 ◼   ► became even before wait before there's [TS]

00:02:54 ◼   ► now they're much better known but they [TS]

00:02:56 ◼   ► were part of the red carpet ceremony you [TS]

00:03:00 ◼   ► know where they're dressed up and [TS]

00:03:01 ◼   ► they're there they're ostentatiously [TS]

00:03:03 ◼   ► bringing you know they're carrying these [TS]

00:03:05 ◼   ► briefcases full of the the winning [TS]

00:03:07 ◼   ► envelopes that they're the what the show [TS]

00:03:10 ◼   ► that you know like other World War chose [TS]

00:03:12 ◼   ► I don't remember that you know any any [TS]

00:03:14 ◼   ► kind of exposure to the integrity of the [TS]

00:03:19 ◼   ► process know exactly i mean the golden [TS]

00:03:22 ◼   ► it's also the history of the awards show [TS]

00:03:25 ◼   ► right where you look at the Golden [TS]

00:03:26 ◼   ► Globes and you look at the Emmys and to [TS]

00:03:29 ◼   ► a much lesser extent the tonys the tonys [TS]

00:03:31 ◼   ► are more on the Oscar levels but [TS]

00:03:33 ◼   ► especially if you look at the Golden [TS]

00:03:35 ◼   ► Globes in the Emmys they're very much [TS]

00:03:37 ◼   ► more of a like let's sit down and have a [TS]

00:03:39 ◼   ► boozy lunch and acknowledge that these [TS]

00:03:42 ◼   ► are probably you know probably uh win [TS]

00:03:45 ◼   ► awards that are won by massive marketing [TS]

00:03:48 ◼   ► campaigns but also let's feel good about [TS]

00:03:50 ◼   ► ourselves whereas the Oscars for as long [TS]

00:03:53 ◼   ► as I've been alive and much more than [TS]

00:03:55 ◼   ► that was raised as the like this is the [TS]

00:03:58 ◼   ► pinnacle of you know achievement as an [TS]

00:04:00 ◼   ► actor or an actress or a director and [TS]

00:04:03 ◼   ► you know once you're recognized at the [TS]

00:04:05 ◼   ► Oscars then you have become a legitimate [TS]

00:04:07 ◼   ► star and that was the thing it's like if [TS]

00:04:11 ◼   ► you want it you want to become big you [TS]

00:04:12 ◼   ► have to get an Academy Award nomination [TS]

00:04:14 ◼   ► forget the Golden Globes or the Emmys or [TS]

00:04:16 ◼   ► anything you know along those lines [TS]

00:04:18 ◼   ► those don't matter as much as the as the [TS]

00:04:20 ◼   ► Oscars because the Oscars are voted on [TS]

00:04:23 ◼   ► by us and we you know we have this proud [TS]

00:04:26 ◼   ► tradition [TS]

00:04:27 ◼   ► like you said pricewaterhousecoopers I'm [TS]

00:04:29 ◼   ► pretty sure that's the only like [TS]

00:04:31 ◼   ► accounting firm I knew by name growing [TS]

00:04:34 ◼   ► up you know you don't you when you asked [TS]

00:04:37 ◼   ► little kids like seven year olds like [TS]

00:04:39 ◼   ► how many accounting firms can you name [TS]

00:04:41 ◼   ► and i'm pretty sure that at least [TS]

00:04:43 ◼   ► growing up in LA the only thing people [TS]

00:04:46 ◼   ► would have been able to like oh yeah [TS]

00:04:47 ◼   ► PricewaterhouseCoopers they do the [TS]

00:04:49 ◼   ► Oscars like they're the people who look [TS]

00:04:52 ◼   ► a little bit nerdy in really fancy suits [TS]

00:04:54 ◼   ► and dresses holding giant on for giant [TS]

00:04:57 ◼   ► briefcases that remind you of nuclear [TS]

00:04:59 ◼   ► football they take care of us they make [TS]

00:05:02 ◼   ► sure that the integrity of the Oscar [TS]

00:05:03 ◼   ► stays intact dammit hey guys remember [TS]

00:05:06 ◼   ► let me let me take a moment here and do [TS]

00:05:08 ◼   ► my own warren beatty just let me [TS]

00:05:09 ◼   ► double-check that we're okay here can [TS]

00:05:11 ◼   ► you can you double check that you're [TS]

00:05:12 ◼   ► using the right Mike in Scott yeah I [TS]

00:05:14 ◼   ► absolutely can because like you sound [TS]

00:05:18 ◼   ► pretty good but you sound ever so [TS]

00:05:19 ◼   ► slightly tinny is that good can you hear [TS]

00:05:23 ◼   ► me tapping on that yeah yes yeah are you [TS]

00:05:25 ◼   ► sorry I'm using the right microphone are [TS]

00:05:27 ◼   ► you good alright i just want okay but i [TS]

00:05:30 ◼   ► figured out why hold on i'm using the [TS]

00:05:33 ◼   ► right microphone but the wrong side of [TS]

00:05:35 ◼   ► it oh now you sound much better yeah [TS]

00:05:37 ◼   ► okay well now now we've proven that a [TS]

00:05:41 ◼   ► podcasting onna this afternoon yeah [TS]

00:05:45 ◼   ► we're done shows done show's over [TS]

00:05:48 ◼   ► everybody it's not all island shows that [TS]

00:05:51 ◼   ► that's good i'm glad i definitely don't [TS]

00:05:55 ◼   ► want to sound tinny on the talk show uh [TS]

00:05:57 ◼   ► that's so funny i'm so glad I said [TS]

00:06:01 ◼   ► something now rather than two hours from [TS]

00:06:03 ◼   ► now um me too so I found this so [TS]

00:06:07 ◼   ► interesting because it really was the [TS]

00:06:09 ◼   ► worst possible it was biggest award what [TS]

00:06:12 ◼   ► side of the night and it couldn't cut to [TS]

00:06:13 ◼   ► commercial and it's like no offense no [TS]

00:06:16 ◼   ► offense at all to the nominees for best [TS]

00:06:18 ◼   ► sound editing because it is that it's [TS]

00:06:20 ◼   ► the biggest award that they can win and [TS]

00:06:22 ◼   ► I understand that these are professional [TS]

00:06:24 ◼   ► like in a way that like you and I work [TS]

00:06:28 ◼   ► in a niche area of journalism right like [TS]

00:06:31 ◼   ► I understand what that's like a net [TS]

00:06:33 ◼   ► Europe they're obsessed with sound that [TS]

00:06:35 ◼   ► I'm not trying to diminish [TS]

00:06:37 ◼   ► embarrassment that it would have caused [TS]

00:06:39 ◼   ► if the same mistake it happened two [TS]

00:06:41 ◼   ► hours earlier when the best sound [TS]

00:06:42 ◼   ► editing award was given out but it would [TS]

00:06:44 ◼   ► have been so much less publicity the [TS]

00:06:46 ◼   ► next day right yeah you wouldn't and [TS]

00:06:50 ◼   ► also honestly the best the winner of [TS]

00:06:52 ◼   ► best sound editing chances are they [TS]

00:06:54 ◼   ► would have gotten up and then before [TS]

00:06:55 ◼   ► reading their speech they probably would [TS]

00:06:58 ◼   ► have looked down at the card and been [TS]

00:06:59 ◼   ► like hmm this has nothing to do with [TS]

00:07:02 ◼   ► sound editing right although maybe they [TS]

00:07:04 ◼   ► wouldn't because as right the the [TS]

00:07:07 ◼   ► article you were sharing with me earlier [TS]

00:07:09 ◼   ► about typography once I got a chance to [TS]

00:07:12 ◼   ► look at the the winner cards that they [TS]

00:07:15 ◼   ► were distributing who puts the name of [TS]

00:07:18 ◼   ► the category in 10 point font at the [TS]

00:07:21 ◼   ► bottom of a card like that yeah that [TS]

00:07:24 ◼   ► would have been the other thing if the [TS]

00:07:25 ◼   ► same mistake had been made with an [TS]

00:07:27 ◼   ► earlier award it's also possible that [TS]

00:07:29 ◼   ► the the person reading it wouldn't have [TS]

00:07:31 ◼   ► made the mistake of reading it because [TS]

00:07:33 ◼   ► part of what made the the series of [TS]

00:07:36 ◼   ► unfortunate events that made this [TS]

00:07:37 ◼   ► possible is that the name of the movie [TS]

00:07:41 ◼   ► of the previous winner what happened is [TS]

00:07:46 ◼   ► it for anybody who isn't sure of the [TS]

00:07:47 ◼   ► details of this the second to last award [TS]

00:07:49 ◼   ► was given for Best Actress and it was [TS]

00:07:50 ◼   ► Emma Stone in the movie lalaland and it [TS]

00:07:53 ◼   ► they keep two copies of these cards on [TS]

00:07:55 ◼   ► both sides of the stage and when they [TS]

00:07:56 ◼   ► came out when he was supposed to give [TS]

00:07:58 ◼   ► him the last card of the night he gave [TS]

00:08:00 ◼   ► Warren Beatty the second-to-last which [TS]

00:08:02 ◼   ► was the one that was just announced so [TS]

00:08:04 ◼   ► the second-to-last award was for Emma [TS]

00:08:06 ◼   ► Stone lala land and he gave Warren [TS]

00:08:07 ◼   ► Beatty a card that said the exact same [TS]

00:08:09 ◼   ► thing but it just so happened that lala [TS]

00:08:11 ◼   ► land was one of the nominees for Best [TS]

00:08:13 ◼   ► Picture and was highly favored to win it [TS]

00:08:15 ◼   ► so it was no surprise and so when Faye [TS]

00:08:18 ◼   ► Dunaway looked at the card it said Emma [TS]

00:08:19 ◼   ► Stone lala land and she just sort of [TS]

00:08:21 ◼   ► like well what I don't know why they put [TS]

00:08:23 ◼   ► him a stone there but I see lala land so [TS]

00:08:25 ◼   ► i'll say lala land which was hmm in [TS]

00:08:28 ◼   ► hindsight a mistake but it's kind of [TS]

00:08:31 ◼   ► reasonable you know yeah it's not like [TS]

00:08:34 ◼   ► you know the card said I don't know I [TS]

00:08:36 ◼   ► Zootopia and you're like yeah that makes [TS]

00:08:40 ◼   ► sense if the same i gave the guy the guy [TS]

00:08:43 ◼   ► got the wrong card from the previous [TS]

00:08:45 ◼   ► award was halfway through the show [TS]

00:08:47 ◼   ► there's a good chance that none of the [TS]

00:08:49 ◼   ► movies that are up for [TS]

00:08:50 ◼   ► current one were in the one that was [TS]

00:08:53 ◼   ► previously announced and then they'd be [TS]

00:08:56 ◼   ► like I don't you know they'd have to say [TS]

00:08:58 ◼   ► like they maybe that would dawn on them [TS]

00:08:59 ◼   ► like holy holy heck they gave me the [TS]

00:09:02 ◼   ► wrong card yeah yeah um so that a the [TS]

00:09:08 ◼   ► whole procedure this whole procedure of [TS]

00:09:09 ◼   ► having two sets of cards seems like a [TS]

00:09:11 ◼   ► massive mistake to me oh my gosh so the [TS]

00:09:15 ◼   ► way I understand it and I may be totally [TS]

00:09:18 ◼   ► wrong and things have changed since then [TS]

00:09:20 ◼   ► so if there's a listener out there who [TS]

00:09:22 ◼   ► has inside info on the Academy Awards [TS]

00:09:23 ◼   ► and wants to correct me if I'm wrong go [TS]

00:09:25 ◼   ► for it but the way I understand it is [TS]

00:09:27 ◼   ► this is left over from an older [TS]

00:09:29 ◼   ► tradition pre you know well I don't even [TS]

00:09:33 ◼   ► know maybe even pre like backstage [TS]

00:09:37 ◼   ► handlers with the idea being that in [TS]

00:09:40 ◼   ► order to make the show run smoothly and [TS]

00:09:42 ◼   ► to make things interesting because it is [TS]

00:09:45 ◼   ► after all a stage show and a show that [TS]

00:09:47 ◼   ► is being produced for television people [TS]

00:09:49 ◼   ► are going to come in from opposite sides [TS]

00:09:52 ◼   ► of the stage but because there are you [TS]

00:09:55 ◼   ► know as as time has gone on there like [TS]

00:09:57 ◼   ► big numbers and things have to change at [TS]

00:10:00 ◼   ► the last minute a presenter may have [TS]

00:10:02 ◼   ► been originally scheduled to come on [TS]

00:10:04 ◼   ► from stage left and then abruptly needs [TS]

00:10:06 ◼   ► to come on from stage right and rather [TS]

00:10:09 ◼   ► than having to you know send a runner in [TS]

00:10:12 ◼   ► black like zipping around the back of [TS]

00:10:15 ◼   ► the stage and maybe running into you [TS]

00:10:17 ◼   ► know the Best Actress nominee or [TS]

00:10:18 ◼   ► something well and also can also change [TS]

00:10:20 ◼   ► that would violate the idea the rule [TS]

00:10:22 ◼   ► that the only two people who have these [TS]

00:10:24 ◼   ► envelopes before they're announced are [TS]

00:10:26 ◼   ► the two representatives of Price [TS]

00:10:28 ◼   ► Waterhouse exactly and that also takes [TS]

00:10:30 ◼   ► away the secrecy so the thought is well [TS]

00:10:33 ◼   ► we'll just put one briefcase carrier [TS]

00:10:35 ◼   ► stage left and one briefcase carrier [TS]

00:10:37 ◼   ► stage right they each have a copy of all [TS]

00:10:40 ◼   ► of the awards so no matter what happens [TS]

00:10:42 ◼   ► the presenter no matter where they end [TS]

00:10:44 ◼   ► up having to enter from they will always [TS]

00:10:46 ◼   ► be right next to the envelope necessary [TS]

00:10:50 ◼   ► for their entrance which is a lovely [TS]

00:10:52 ◼   ► idea in theory and you know 80 some odd [TS]

00:10:57 ◼   ► years until now worked okay yeah I it [TS]

00:11:01 ◼   ► and even if we want to stick with it [TS]

00:11:03 ◼   ► it's clear that the procedure should [TS]

00:11:05 ◼   ► have been that it should have been with [TS]

00:11:06 ◼   ► a very strict you know like you double [TS]

00:11:10 ◼   ► checking if you're offstage on the other [TS]

00:11:14 ◼   ► side and so in other words your [TS]

00:11:15 ◼   ► colleague like let's say you and I are [TS]

00:11:17 ◼   ► the two people giving out these awards [TS]

00:11:18 ◼   ► if it's your turn to give out best [TS]

00:11:20 ◼   ► actress in a leading role I'm going to [TS]

00:11:23 ◼   ► have my copy of that exact envelope in [TS]

00:11:25 ◼   ► my hand and then I'm going to watch the [TS]

00:11:28 ◼   ► presenters go out on stage or I guess [TS]

00:11:31 ◼   ► who was it was Leo DiCaprio comes out on [TS]

00:11:33 ◼   ► stage reads it and hands Emma Stone the [TS]

00:11:37 ◼   ► Oscar and then at that point I'm gonna [TS]

00:11:39 ◼   ► take my copy of that card and put it in [TS]

00:11:42 ◼   ► a different pocket you know right like [TS]

00:11:45 ◼   ► okay not in not in the hand and then I'm [TS]

00:11:48 ◼   ► about to you know give next presenter [TS]

00:11:50 ◼   ► I'm going to systematically do that at [TS]

00:11:54 ◼   ► each you know for each of the awards to [TS]

00:11:57 ◼   ► at least it doesn't quite make it [TS]

00:11:59 ◼   ► impossible that I could do it because I [TS]

00:12:01 ◼   ► you know you'd have to like destroy it [TS]

00:12:02 ◼   ► or something yeah and people want it for [TS]

00:12:05 ◼   ► memorabilia and the like but I del they [TS]

00:12:08 ◼   ► had photos of the guy backstage you know [TS]

00:12:10 ◼   ► this poor fellow who is responsible for [TS]

00:12:13 ◼   ► me taking a photo of Emma Stone right [TS]

00:12:16 ◼   ► moments before he's goofing around on [TS]

00:12:19 ◼   ► Twitter with his iphone uh taking [TS]

00:12:21 ◼   ► pictures of emma stone and then there's [TS]

00:12:24 ◼   ► photos of him holding two envelopes like [TS]

00:12:27 ◼   ► he still got two envelopes in his hand [TS]

00:12:28 ◼   ► the best actress one that he should have [TS]

00:12:31 ◼   ► put into a different pile and presumably [TS]

00:12:34 ◼   ► the the best picture one that he needed [TS]

00:12:37 ◼   ► to give to Warren Beatty in a minute and [TS]

00:12:39 ◼   ► he just gave him the wrong one which is [TS]

00:12:41 ◼   ► insane but when you look at the [TS]

00:12:43 ◼   ► envelopes eye candy it's funny because [TS]

00:12:45 ◼   ► the the tweet that guy that got sent [TS]

00:12:47 ◼   ► around the world with the like the most [TS]

00:12:49 ◼   ► popular tweet showing how hard the [TS]

00:12:51 ◼   ► envelopes are to read was a freeze frame [TS]

00:12:55 ◼   ► of from his tivo that Andy a knocko [TS]

00:12:57 ◼   ► friend of the show Andy and not go post [TS]

00:12:59 ◼   ► it to Twitter and any yeah it's like a [TS]

00:13:02 ◼   ► deep red envelope with very smart and [TS]

00:13:05 ◼   ► beyond gold no gold on burgundy which i [TS]

00:13:08 ◼   ► think is worse it's oh that's right [TS]

00:13:10 ◼   ► that's right yeah right no it is much [TS]

00:13:12 ◼   ► worse [TS]

00:13:13 ◼   ► ya light text on dark paper in general [TS]

00:13:16 ◼   ► is a bad idea when you're trying to read [TS]

00:13:18 ◼   ► especially in bright lights on a stage [TS]

00:13:21 ◼   ► and there's tons of people we're [TS]

00:13:23 ◼   ► backstage backstage where ages were [TS]

00:13:26 ◼   ► stark and everybody involved is 50 or [TS]

00:13:30 ◼   ► older and so I can I can vouch as a 40 [TS]

00:13:34 ◼   ► almost 44 year old that yet reading in [TS]

00:13:37 ◼   ► the dark is a real problem after the age [TS]

00:13:40 ◼   ► of 40 and the like small type it just [TS]

00:13:45 ◼   ► it's just it incomprehensible that that [TS]

00:13:47 ◼   ► would be the design especially given the [TS]

00:13:49 ◼   ► system you know that that there are two [TS]

00:13:52 ◼   ► sets you would just think that designing [TS]

00:13:54 ◼   ► to make sure that we always give the [TS]

00:13:56 ◼   ► right envelope we'd be there maybe it's [TS]

00:13:59 ◼   ► a little bit clearer on what this [TS]

00:14:01 ◼   ► envelope is for and again I don't [TS]

00:14:03 ◼   ► understand that the need to write it in [TS]

00:14:05 ◼   ► such tiny text I mean if you look at [TS]

00:14:08 ◼   ► andys photo I it can't be bigger than 12 [TS]

00:14:11 ◼   ► or 14 point font no and that in Gold's [TS]

00:14:14 ◼   ► like what ha and I understand the [TS]

00:14:17 ◼   ► concept of oh well we want to write best [TS]

00:14:19 ◼   ► actress in a leading role versus best [TS]

00:14:22 ◼   ► actress in a supporting role but can't [TS]

00:14:23 ◼   ► you write best actress or best picture [TS]

00:14:27 ◼   ► in big honking like 36 point font maybe [TS]

00:14:32 ◼   ► you know in vegetable bonds that's crazy [TS]

00:14:36 ◼   ► you've got it you've got it I mean [TS]

00:14:38 ◼   ► there's just no excuse for not doing it [TS]

00:14:39 ◼   ► in dark text on a light background I [TS]

00:14:42 ◼   ► know it's frustrating um and it just [TS]

00:14:46 ◼   ► it's just so funny anyway I had a couple [TS]

00:14:49 ◼   ► of X this week to the critique of the [TS]

00:14:51 ◼   ► design and it's I think the other thing [TS]

00:14:55 ◼   ► the other the other angle is the [TS]

00:14:57 ◼   ► psychology of it which is that it [TS]

00:15:01 ◼   ► totally makes sense to me that it didn't [TS]

00:15:03 ◼   ► even occur to Warren Beatty or Faye [TS]

00:15:06 ◼   ► Dunaway that we might be given the wrong [TS]

00:15:08 ◼   ► all right no of course not the Oscars [TS]

00:15:11 ◼   ► are always right like I think that if [TS]

00:15:15 ◼   ► you're the guy from Price Waterhouse I [TS]

00:15:17 ◼   ► would be thing I really would even if [TS]

00:15:18 ◼   ► this was like my 20th year doing it and [TS]

00:15:20 ◼   ► it's feels familiar whatever i'm still [TS]

00:15:23 ◼   ► thinking oh my god i cannot screw this [TS]

00:15:25 ◼   ► up on every single envelope [TS]

00:15:27 ◼   ► mm-hmm this is the year this is the year [TS]

00:15:30 ◼   ► that terrible things will happen I mean [TS]

00:15:33 ◼   ► it's being somebody said that it is [TS]

00:15:35 ◼   ► literally it could not be there's never [TS]

00:15:37 ◼   ► been a better example of that phrase you [TS]

00:15:39 ◼   ► had one job hey yup oh gosh yeah I I do [TS]

00:15:47 ◼   ► feel kind of sorry for that for that [TS]

00:15:49 ◼   ► poor guy just you know just I I wouldn't [TS]

00:15:54 ◼   ► want to be the person to be like so what [TS]

00:15:56 ◼   ► did you do at your last job well I [TS]

00:15:57 ◼   ► inadvertently screwed up the Oscars okay [TS]

00:16:00 ◼   ► Best Picture yeah boy let me take a [TS]

00:16:07 ◼   ► break before we get into the nerdy stuff [TS]

00:16:09 ◼   ► and okay and thank our good friends at [TS]

00:16:12 ◼   ► Squarespace next time you make a big [TS]

00:16:15 ◼   ► move you need to do website make your [TS]

00:16:18 ◼   ► next move with squarespace you get a [TS]

00:16:21 ◼   ► beautiful website from Squarespace any [TS]

00:16:23 ◼   ► type of website you need you need a [TS]

00:16:25 ◼   ► store is that your idea they can make [TS]

00:16:27 ◼   ► day of templates for stores is it a blog [TS]

00:16:29 ◼   ► they have templates for blogs podcasts [TS]

00:16:31 ◼   ► you wanna make a podcast guess what [TS]

00:16:33 ◼   ► Squarespace can help you with that and [TS]

00:16:36 ◼   ► even if you've just got the idea you can [TS]

00:16:40 ◼   ► start by getting your own domain name [TS]

00:16:42 ◼   ► through Squarespace and get it held for [TS]

00:16:46 ◼   ► you while you work on the idea [TS]

00:16:47 ◼   ► everything you want to do with a website [TS]

00:16:50 ◼   ► from the domain name to the hosting to [TS]

00:16:53 ◼   ► the analytics and stats as the studios [TS]

00:16:56 ◼   ► you see what people are doing and what [TS]

00:16:58 ◼   ► they're doing at the website all of it [TS]

00:17:00 ◼   ► goes through squarespace com everything [TS]

00:17:02 ◼   ► you do is set up visually drag and drop [TS]

00:17:05 ◼   ► click and drag that sort of thing if you [TS]

00:17:08 ◼   ► want to if listeners of this show it's [TS]

00:17:10 ◼   ► very likely if you have the capability [TS]

00:17:12 ◼   ► if you know what you're doing if you've [TS]

00:17:13 ◼   ► got a bit of a web development nerd [TS]

00:17:15 ◼   ► angled to your abilities you could drop [TS]

00:17:18 ◼   ► in and put custom JavaScript in you can [TS]

00:17:20 ◼   ► modify the CSS if you want to stuff like [TS]

00:17:22 ◼   ► that so if you want to get nerdy and [TS]

00:17:24 ◼   ► look at the code you can do it but if [TS]

00:17:25 ◼   ► you don't you don't have to and its [TS]

00:17:27 ◼   ► really a very app like experience of the [TS]

00:17:30 ◼   ► way that you can just drag stuff around [TS]

00:17:32 ◼   ► and have a professionally designed [TS]

00:17:33 ◼   ► website no matter what your skill level [TS]

00:17:36 ◼   ► is technically I where do you go to get [TS]

00:17:39 ◼   ► a free trial that [TS]

00:17:40 ◼   ► squarespace.com just go that you get a [TS]

00:17:43 ◼   ► free trial don't even need a code or [TS]

00:17:44 ◼   ► anything like that the thing you want to [TS]

00:17:45 ◼   ► remember is when you do sign up remember [TS]

00:17:50 ◼   ► this code Gruber my last name GRU be PR [TS]

00:17:53 ◼   ► and you'll save ten percent off your [TS]

00:17:55 ◼   ► first purchase Squarespace make your [TS]

00:17:58 ◼   ► next move with squarespace ah I thought [TS]

00:18:04 ◼   ► we'd start did you see this thing where [TS]

00:18:06 ◼   ► the apple shareholder meeting was [TS]

00:18:08 ◼   ► earlier this week yes good ol apple [TS]

00:18:11 ◼   ► shareholder meeting I we used to when i [TS]

00:18:14 ◼   ► worked at macworld we used to send [TS]

00:18:15 ◼   ► somebody down there to just take notes [TS]

00:18:18 ◼   ► it was usually very boring and there was [TS]

00:18:19 ◼   ► always one person who's like let's [TS]

00:18:22 ◼   ► divest all the company of all of the x [TS]

00:18:25 ◼   ► and y um but this this year it was a [TS]

00:18:28 ◼   ► little bit different this year's a [TS]

00:18:30 ◼   ► little bit interesting it's like the [TS]

00:18:31 ◼   ► bylaws of a public corporation are such [TS]

00:18:33 ◼   ► that a crackpot with a ship with one [TS]

00:18:35 ◼   ► share of apple stock and like get the [TS]

00:18:37 ◼   ► microphone if ya if they so choose I had [TS]

00:18:40 ◼   ► no idea until this year I've never been [TS]

00:18:43 ◼   ► to it it's never been something that [TS]

00:18:44 ◼   ► I've thought that saw the need to cover [TS]

00:18:48 ◼   ► you know first hand um I had no idea [TS]

00:18:52 ◼   ► that they held him at Town Hall I [TS]

00:18:53 ◼   ► thought I thought it was like some big [TS]

00:18:56 ◼   ► thing where like like a thousand you [TS]

00:19:01 ◼   ► know Apple diehards love to go you know [TS]

00:19:04 ◼   ► like they buy a share and hold on to it [TS]

00:19:06 ◼   ► forever just so that they can go you [TS]

00:19:08 ◼   ► know like like a like a like a Mac world [TS]

00:19:11 ◼   ► keynote or something yeah oh we can go [TS]

00:19:13 ◼   ► and see that yeah I just don't think [TS]

00:19:15 ◼   ► that that many people either realize [TS]

00:19:18 ◼   ► what the annual shareholder meeting is [TS]

00:19:21 ◼   ► or they don't really think that oh yeah [TS]

00:19:25 ◼   ► this is my this is my chance to be [TS]

00:19:27 ◼   ► within 10 feet of Tim Cook so it's gonna [TS]

00:19:29 ◼   ► be great it's really just like a hundred [TS]

00:19:31 ◼   ► people who show up yeah it's cuz town is [TS]

00:19:34 ◼   ► tiny yeah there's no there's really not [TS]

00:19:36 ◼   ► a lot of space and I do think I can't [TS]

00:19:39 ◼   ► remember how it goes but I feel like [TS]

00:19:41 ◼   ► there's some kind of priority system but [TS]

00:19:45 ◼   ► I may be wrong on that we have to like [TS]

00:19:48 ◼   ► RSVP or something like that and so yeah [TS]

00:19:50 ◼   ► yeah so they actually have enough space [TS]

00:19:54 ◼   ► so the news that came out of it was [TS]

00:19:55 ◼   ► somebody asked a question this is from a [TS]

00:19:57 ◼   ► report at nine to five Mac it's not on [TS]

00:20:01 ◼   ► video or anything like that so who knows [TS]

00:20:02 ◼   ► what the greater context is but the news [TS]

00:20:04 ◼   ► that came out was that Tim Cook said [TS]

00:20:06 ◼   ► something about the pro area again and [TS]

00:20:09 ◼   ► here I'll just read from nine to five [TS]

00:20:11 ◼   ► max story and I will put it in the show [TS]

00:20:12 ◼   ► no type ramas cook also hinted at [TS]

00:20:14 ◼   ► Apple's product pipeline by promising [TS]

00:20:16 ◼   ► Apple will quote do more in the Pro area [TS]

00:20:19 ◼   ► end quote cook called out the creative [TS]

00:20:23 ◼   ► field is especially important to Apple [TS]

00:20:24 ◼   ► while pushing back against the notion [TS]

00:20:26 ◼   ► that Apple is to consumer focused now [TS]

00:20:27 ◼   ► quote don't think that something we've [TS]

00:20:32 ◼   ► done or something or doing that isn't [TS]

00:20:35 ◼   ► visible yet is a signal that our [TS]

00:20:37 ◼   ► priorities are elsewhere and quote [TS]

00:20:39 ◼   ► that's about as little as you can [TS]

00:20:44 ◼   ► actually say specifically like I don't [TS]

00:20:47 ◼   ► expect him to reveal anything specific [TS]

00:20:49 ◼   ► in it responds to a shareholder a [TS]

00:20:52 ◼   ► question but he literally didn't even [TS]

00:20:55 ◼   ► mention whether the at least in the [TS]

00:20:57 ◼   ► quote I don't know you know again it's [TS]

00:20:59 ◼   ► the Selective quotes from see who wrote [TS]

00:21:02 ◼   ► this a 9to5 mac Zack hall 9to5 mac but [TS]

00:21:06 ◼   ► but at least from what he quoted it [TS]

00:21:07 ◼   ► doesn't even mention whether as in to do [TS]

00:21:09 ◼   ► with the mac or not like yeah because [TS]

00:21:11 ◼   ► they have the ipad pro which is off you [TS]

00:21:14 ◼   ► know i don't know if you could tell but [TS]

00:21:15 ◼   ► given the name they consider a device [TS]

00:21:17 ◼   ► problems for professionals yeah uh well [TS]

00:21:22 ◼   ► i do think though i do think that in [TS]

00:21:25 ◼   ► apple marketing speak pro doesn't [TS]

00:21:27 ◼   ► necessarily mean professional user it [TS]

00:21:30 ◼   ► means something a little more nebulous [TS]

00:21:32 ◼   ► it's sort of more like like what in [TS]

00:21:36 ◼   ► other contexts would be like deluxe or [TS]

00:21:40 ◼   ► premium just nicer and more expensive is [TS]

00:21:45 ◼   ► sort of what they mean by pro and the [TS]

00:21:50 ◼   ► ipad pro in particular it exemplifies [TS]

00:21:53 ◼   ► that in my opinion because for example [TS]

00:21:54 ◼   ► the macbook pros definitely look [TS]

00:21:56 ◼   ► different than the regular macbooks [TS]

00:21:58 ◼   ► they're thicker mm-hmm and heavier and [TS]

00:22:00 ◼   ► in a way that's not as nice right like [TS]

00:22:02 ◼   ► if you just in terms of light which [TS]

00:22:04 ◼   ► one's nicer to carry around all day a [TS]

00:22:05 ◼   ► macbook is better than a macbook pro [TS]

00:22:07 ◼   ► because it's thinner [TS]

00:22:08 ◼   ► writer for sure it's that trade-off [TS]

00:22:10 ◼   ► we'll make it thicker so we can put a [TS]

00:22:12 ◼   ► you know more faster faster but heavier [TS]

00:22:15 ◼   ► components in there and a bigger battery [TS]

00:22:17 ◼   ► and stuff is in a lot of ways leads [TS]

00:22:21 ◼   ► towards literally professional use cases [TS]

00:22:24 ◼   ► where is the ipad pro vs the ipad air [TS]

00:22:27 ◼   ► it's really just a nicer ipad yeah well [TS]

00:22:31 ◼   ► but you could also argue the same the [TS]

00:22:33 ◼   ► same concept right where you have the [TS]

00:22:35 ◼   ► 12.9 and the 9.7 inch ipad pro they're [TS]

00:22:38 ◼   ► the only ipads that can use Apple pencil [TS]

00:22:40 ◼   ► so that basically limits like creative [TS]

00:22:43 ◼   ► professionals if you want to use an iPad [TS]

00:22:46 ◼   ► as a proper sketching tool you know the [TS]

00:22:49 ◼   ► only thing to get is an apple pencil and [TS]

00:22:51 ◼   ► an ipad pro like there's no there's not [TS]

00:22:53 ◼   ► even any point using a third-party [TS]

00:22:54 ◼   ► stylist anymore because it's just so [TS]

00:22:56 ◼   ► much of a better experience on that and [TS]

00:22:58 ◼   ► the you could argue that again the [TS]

00:23:00 ◼   ► processing power on the twelve point [TS]

00:23:02 ◼   ► nine inch iPad pro the true tone screen [TS]

00:23:05 ◼   ► on the 97 like they are nicer features [TS]

00:23:07 ◼   ► but specifically for people who spend a [TS]

00:23:10 ◼   ► lot of time staring at a tablet screen a [TS]

00:23:13 ◼   ► true tone screen is going to be nicer [TS]

00:23:15 ◼   ► for them especially doing proofreading [TS]

00:23:16 ◼   ► or typography correction or any of the [TS]

00:23:19 ◼   ► above it's going to be it's going to be [TS]

00:23:21 ◼   ► a better workspace yeah there's overlap [TS]

00:23:23 ◼   ► there's clearly overlaps between apples [TS]

00:23:25 ◼   ► definition of pro and actual lower case [TS]

00:23:28 ◼   ► P professional use cases there's a lot [TS]

00:23:30 ◼   ► of overlap in some cases but it does it [TS]

00:23:32 ◼   ► it's not like a one-to-one mapping no [TS]

00:23:34 ◼   ► it's not the way that it used to be [TS]

00:23:35 ◼   ► right where when when Apple said this is [TS]

00:23:37 ◼   ► our pro computer what they really meant [TS]

00:23:39 ◼   ► is this is the computer that the top you [TS]

00:23:42 ◼   ► know two percent of the market is going [TS]

00:23:44 ◼   ► to buy for professional use cases so who [TS]

00:23:48 ◼   ► knows what he means we're gonna do more [TS]

00:23:49 ◼   ► in a pro area I mean it's I'm not saying [TS]

00:23:53 ◼   ► it's bad I think it's better that he [TS]

00:23:54 ◼   ► said something then that he said nothing [TS]

00:23:56 ◼   ► in terms of let's just say the broader [TS]

00:23:59 ◼   ► context of the concern that Apple is [TS]

00:24:01 ◼   ► losing interest in high performance [TS]

00:24:05 ◼   ► computing professional Mac uses you know [TS]

00:24:09 ◼   ► yeah which is a funny broad area but I'm [TS]

00:24:13 ◼   ► talking you know the areas i'm thinking [TS]

00:24:15 ◼   ► about developers who have code that [TS]

00:24:18 ◼   ► takes a long time to compile [TS]

00:24:20 ◼   ► video editors seed you know graphics for [TS]

00:24:23 ◼   ► you know people who do computer graphics [TS]

00:24:25 ◼   ► and areas like that like researchers [TS]

00:24:30 ◼   ► like people who do like AI research and [TS]

00:24:32 ◼   ► have these huge data sets of you know [TS]

00:24:36 ◼   ► obviously artificial intelligences you [TS]

00:24:38 ◼   ► know it's never not been an interest but [TS]

00:24:40 ◼   ► it's exploding in practical uses where [TS]

00:24:42 ◼   ► it's really starting to become a [TS]

00:24:44 ◼   ► consumer thing there's all sorts of [TS]

00:24:46 ◼   ► super high-performance computing that [TS]

00:24:50 ◼   ► people who are working on that need to [TS]

00:24:52 ◼   ► do and you know there's this it you know [TS]

00:24:56 ◼   ► the Mac Pro hasn't been updated in [TS]

00:24:59 ◼   ► eleven hundred days so oh it's yeah it [TS]

00:25:03 ◼   ► is overdue but just just a few years [TS]

00:25:07 ◼   ► just to you know just a while I don't [TS]

00:25:10 ◼   ► know it's funny to me having transcribed [TS]

00:25:13 ◼   ► many many things that Tim Cook has said [TS]

00:25:15 ◼   ► over the years usually at financial [TS]

00:25:18 ◼   ► calls when he's again speaking off the [TS]

00:25:20 ◼   ► cuff and the sentence phrasing it may [TS]

00:25:23 ◼   ► not just it made not be an you know an [TS]

00:25:24 ◼   ► exact transcription but the don't think [TS]

00:25:27 ◼   ► that something we've done or something [TS]

00:25:29 ◼   ► that we're doing is invisible yet is a [TS]

00:25:30 ◼   ► signal that our priorities are elsewhere [TS]

00:25:31 ◼   ► that that is very classic Tim Cook being [TS]

00:25:35 ◼   ► like what do you mean we're not doing [TS]

00:25:37 ◼   ► things for pros right we you know it's [TS]

00:25:40 ◼   ► it's him being at least from again my [TS]

00:25:43 ◼   ► reading it's him being slightly [TS]

00:25:44 ◼   ► defensive and slightly confused as the [TS]

00:25:46 ◼   ► you know why aren't you guys patient and [TS]

00:25:49 ◼   ► just trust that we know what we're doing [TS]

00:25:51 ◼   ► which you know you can be that way is [TS]

00:25:54 ◼   ► the CEO of a major company but like you [TS]

00:25:57 ◼   ► say John the Mac Pro hasn't been updated [TS]

00:25:59 ◼   ► in eleven hundred days like there it's [TS]

00:26:02 ◼   ► not like people are throwing their hands [TS]

00:26:04 ◼   ► up the air and saying oh Pro users you [TS]

00:26:06 ◼   ► know you guys were just catered to six [TS]

00:26:09 ◼   ► months ago you never you know don't [TS]

00:26:11 ◼   ► worry about it like there are some valid [TS]

00:26:13 ◼   ► concerns in this space yeah it's sort of [TS]

00:26:16 ◼   ► like the the graph of how much anxiety [TS]

00:26:19 ◼   ► is it causes by as as the Mac Pro goes [TS]

00:26:24 ◼   ► I updated it it's I'm I can say it's [TS]

00:26:28 ◼   ► logarithmic but it increases over it's [TS]

00:26:30 ◼   ► not linear as time goes on it gets [TS]

00:26:34 ◼   ► scarier and scarier because it seems all [TS]

00:26:36 ◼   ► the more preposterous you know so a [TS]

00:26:38 ◼   ► couple of weeks ago sometime somewhat [TS]

00:26:41 ◼   ► recently I linked to I link to a story [TS]

00:26:46 ◼   ► about a guy works from a guy who works [TS]

00:26:50 ◼   ► in the professional video industry and [TS]

00:26:52 ◼   ► it was just talking about how he expects [TS]

00:26:54 ◼   ► he's going to have to switch from Mac [TS]

00:26:56 ◼   ► Pro's to Windows machines soon because [TS]

00:26:59 ◼   ► he's dependent on these cutting-edge the [TS]

00:27:04 ◼   ► work he's doing needs GPUs and these [TS]

00:27:08 ◼   ► nvidia boxes are coming out with all the [TS]

00:27:11 ◼   ► boxes yep parallel GPUs and it really is [TS]

00:27:16 ◼   ► so much of where Moore's law still [TS]

00:27:20 ◼   ► applies is in cheated you know you're [TS]

00:27:22 ◼   ► over year improvements to GPUs and a [TS]

00:27:24 ◼   ► parallel ISM and and you know it's just [TS]

00:27:27 ◼   ► where performance computing is going and [TS]

00:27:29 ◼   ► you know how about I don't know that [TS]

00:27:33 ◼   ► anybody was really thinking that the Mac [TS]

00:27:35 ◼   ► but even when the mac pro was brand-new [TS]

00:27:36 ◼   ► 1100 days ago it wasn't like the world's [TS]

00:27:38 ◼   ► fastest GPU and no its you know and now [TS]

00:27:43 ◼   ► it's unchanged over 1100 days so I got [TS]

00:27:45 ◼   ► pushed some pushback on that from people [TS]

00:27:48 ◼   ► saying hey you know you just link to [TS]

00:27:49 ◼   ► this now but that was from a that was [TS]

00:27:51 ◼   ► like may 2016 it's old news and I [TS]

00:27:53 ◼   ► actually didn't notice that it was like [TS]

00:27:55 ◼   ► and I hate it's like one of the mistakes [TS]

00:27:58 ◼   ► I make I don't know a couple times a [TS]

00:28:00 ◼   ► year daring fireball is I'll link to [TS]

00:28:01 ◼   ► something thinking it's new and my [TS]

00:28:03 ◼   ► comment makes it seem as though it's new [TS]

00:28:05 ◼   ► and it's not it's you know I don't know [TS]

00:28:08 ◼   ► however many months or even a year out [TS]

00:28:10 ◼   ► of date and it's just it's somehow I [TS]

00:28:13 ◼   ► have a blind spot for double checking [TS]

00:28:14 ◼   ► the date on a post because sometimes [TS]

00:28:16 ◼   ► like what happens is I'll see somebody [TS]

00:28:17 ◼   ► link to it on twitter or something and [TS]

00:28:19 ◼   ► the link on twitter is under the guise [TS]

00:28:22 ◼   ► that it's new so i clicked and new yeah [TS]

00:28:24 ◼   ► and you know in some templates in on a [TS]

00:28:28 ◼   ► blog or something like that the date [TS]

00:28:29 ◼   ► might not be prominent it might be at [TS]

00:28:32 ◼   ► the bottom or something like that and i [TS]

00:28:34 ◼   ► don't i just hate when i make that [TS]

00:28:35 ◼   ► mistake but in this particular case i [TS]

00:28:37 ◼   ► actually [TS]

00:28:38 ◼   ► feel like the mistake it I should you [TS]

00:28:41 ◼   ► know I winds itself to your argument [TS]

00:28:42 ◼   ► right I updated the post then to say [TS]

00:28:44 ◼   ► that he wrote it in May of 2016 so that [TS]

00:28:46 ◼   ► everybody everybody who subsequently [TS]

00:28:48 ◼   ► read it would know it but the fact that [TS]

00:28:50 ◼   ► the Mac hasn't been update my pro as [TS]

00:28:51 ◼   ► n'ton updated since then just makes his [TS]

00:28:53 ◼   ► arguments all the more relevant [TS]

00:28:54 ◼   ► absolutely and you know he's not [TS]

00:28:57 ◼   ► shouting in a vacuum I have friends who [TS]

00:28:59 ◼   ► work at visual design agencies who [TS]

00:29:02 ◼   ► actually a close friend of mine was [TS]

00:29:04 ◼   ► really I sort of wrestling with herself [TS]

00:29:07 ◼   ► whether or not to get one of the new [TS]

00:29:09 ◼   ► macbook pros this year to replace [TS]

00:29:11 ◼   ► basically an aging I've 2009 era macbook [TS]

00:29:16 ◼   ► pro because she needs you know she needs [TS]

00:29:19 ◼   ► the power and she wants she wants an [TS]

00:29:21 ◼   ► updated portable workspace but the [TS]

00:29:24 ◼   ► macbook pro is essentially for her to [TS]

00:29:26 ◼   ► buy it she would be compromising on the [TS]

00:29:28 ◼   ► kind of things that she would need for [TS]

00:29:30 ◼   ► running cinema 4d and the like and it's [TS]

00:29:33 ◼   ► really like yes video editors and [TS]

00:29:36 ◼   ► graphics professionals are a niche [TS]

00:29:37 ◼   ► audience and certainly more niche for [TS]

00:29:40 ◼   ► Apple than they were a decade or even [TS]

00:29:42 ◼   ► two decades ago but they're still you [TS]

00:29:45 ◼   ► know that's that's still a segment that [TS]

00:29:47 ◼   ► can move some some product you know [TS]

00:29:50 ◼   ► video professionals don't usually [TS]

00:29:51 ◼   ► especially production houses you know [TS]

00:29:55 ◼   ► they're buying 20 30 40 computers for [TS]

00:29:58 ◼   ► their for their workforce and if those [TS]

00:30:01 ◼   ► computers are all tricked out Mac Pro's [TS]

00:30:03 ◼   ► so that they can process footage like [TS]

00:30:06 ◼   ► that's not a like yeah it's a drop in [TS]

00:30:08 ◼   ► the bucket compared to iphone sales but [TS]

00:30:10 ◼   ► it's still a pretty hefty chunk of of [TS]

00:30:13 ◼   ► mac sales and for them to just be like [TS]

00:30:16 ◼   ► yeah we're just gonna give up at hand [TS]

00:30:18 ◼   ► this to windows because we don't care [TS]

00:30:20 ◼   ► enough about that market anymore that [TS]

00:30:22 ◼   ► market isn't interesting enough to us [TS]

00:30:24 ◼   ► anymore and I part of me as a former [TS]

00:30:27 ◼   ► film person it really kind of is like a [TS]

00:30:30 ◼   ► stab in the gut because I don't you know [TS]

00:30:32 ◼   ► like so many of my film friends and [TS]

00:30:35 ◼   ► myself included like we don't enjoy [TS]

00:30:37 ◼   ► premiere we don't enjoy you know working [TS]

00:30:40 ◼   ► with cinema 4d or Adobe's products like [TS]

00:30:43 ◼   ► the whole one of the whole excitements [TS]

00:30:46 ◼   ► about getting into this industry was [TS]

00:30:47 ◼   ► working with tools like motion and final [TS]

00:30:49 ◼   ► cut and [TS]

00:30:50 ◼   ► and shake before it got discontinued and [TS]

00:30:52 ◼   ► for Apple to basically be like yeah this [TS]

00:30:55 ◼   ► is not an interest to us anymore Apple [TS]

00:30:57 ◼   ► can do this but they're essentially you [TS]

00:31:00 ◼   ► know they're essentially telling people [TS]

00:31:02 ◼   ► who've based their entire livelihoods on [TS]

00:31:05 ◼   ► working on a mac and building up a [TS]

00:31:07 ◼   ► software platform on the mac if sorry [TS]

00:31:10 ◼   ► you're going to have to go learn another [TS]

00:31:11 ◼   ► platform or go switch to another [TS]

00:31:13 ◼   ► operating system because you're you know [TS]

00:31:16 ◼   ► our bottom line it does no longer [TS]

00:31:18 ◼   ► includes this segment of the population [TS]

00:31:21 ◼   ► I it what it would occurred to me in [TS]

00:31:25 ◼   ► that wake of the cooks you know more or [TS]

00:31:30 ◼   ► less stay tuned again a response to this [TS]

00:31:33 ◼   ► question at the shareholders meeting is [TS]

00:31:35 ◼   ► that Apple's culture of secrecy about [TS]

00:31:38 ◼   ► products it works fine when the company [TS]

00:31:42 ◼   ► is functional there are trade-offs you [TS]

00:31:45 ◼   ► know like and you know people if this is [TS]

00:31:46 ◼   ► one of those ever lie evergreen topics [TS]

00:31:48 ◼   ► about Apple is what if they were more [TS]

00:31:50 ◼   ► open and you know in a ways that in the [TS]

00:31:52 ◼   ► Tim Cook error they are a little bit [TS]

00:31:55 ◼   ► more open in some areas there are [TS]

00:31:57 ◼   ► trade-offs between secrecy and openness [TS]

00:31:59 ◼   ► in terms of maintaining a surprise in [TS]

00:32:02 ◼   ► terms of not over-promising being able [TS]

00:32:07 ◼   ► to over promise and under promise and [TS]

00:32:09 ◼   ► over deliver as opposed to the other way [TS]

00:32:11 ◼   ► around for example one of the things you [TS]

00:32:13 ◼   ► know in a lot of companies adhere to is [TS]

00:32:16 ◼   ► not talking about release dates of [TS]

00:32:18 ◼   ► products because if you never talk about [TS]

00:32:19 ◼   ► the release date of a product it won't [TS]

00:32:21 ◼   ► be late whereas if you do and you're [TS]

00:32:23 ◼   ► late then you're late so the trade off [TS]

00:32:27 ◼   ► their culture of secrecy has trade-offs [TS]

00:32:30 ◼   ► when their product development is [TS]

00:32:32 ◼   ► functional and and those trade-offs I [TS]

00:32:34 ◼   ► think Apple has long believed work in [TS]

00:32:36 ◼   ► the company's favor but when they're not [TS]

00:32:40 ◼   ► functional it the culture of secrecy [TS]

00:32:42 ◼   ► just completely breaks down I mean and [TS]

00:32:45 ◼   ► clearly the Mac Pro has because a [TS]

00:32:47 ◼   ► dysfunctional product at this point [TS]

00:32:48 ◼   ► because they have it yeah you know like [TS]

00:32:50 ◼   ► if they had canceled it a year ago if [TS]

00:32:52 ◼   ► they had just said at WWDC that you know [TS]

00:32:54 ◼   ► you know the time for these micro is [TS]

00:32:57 ◼   ► done yeah and you know the imac is art [TS]

00:32:59 ◼   ► is our pro desktop [TS]

00:33:02 ◼   ► obviously it would not have gone over [TS]

00:33:05 ◼   ► well with a certain audience who you [TS]

00:33:08 ◼   ► know wants higher you know the highest [TS]

00:33:09 ◼   ► performance they can get but at least [TS]

00:33:11 ◼   ► you couldn't say that it's dysfunctional [TS]

00:33:13 ◼   ► I mean that's a rational decision and [TS]

00:33:15 ◼   ► then people can plan accordingly well in [TS]

00:33:18 ◼   ► one year later we wouldn't be talking [TS]

00:33:20 ◼   ► about it still it just would have [TS]

00:33:22 ◼   ► happened right I just feel for me the [TS]

00:33:26 ◼   ► last year like from WWDC through today [TS]

00:33:30 ◼   ► has is the period where for me at least [TS]

00:33:33 ◼   ► it's gone from the mac pro is over due [TS]

00:33:37 ◼   ► to the mac pro's ridiculous and the fact [TS]

00:33:39 ◼   ► that Apple isn't is still selling it [TS]

00:33:41 ◼   ► isn't saying anything is it I don't know [TS]

00:33:46 ◼   ► if the company is in denial about it or [TS]

00:33:48 ◼   ► if they're I don't know but it's a to me [TS]

00:33:52 ◼   ► and again i don't i'm not saying they [TS]

00:33:54 ◼   ► need to because need is the wrong word [TS]

00:33:57 ◼   ► but I they ought to if it's true that [TS]

00:34:00 ◼   ► they're going to have some kind of event [TS]

00:34:01 ◼   ► this month to announce you know the [TS]

00:34:04 ◼   ► rumors are rampant that they're going to [TS]

00:34:06 ◼   ► have new iPad pro so we can talk about [TS]

00:34:08 ◼   ► that in a moment but iPad new iPads [TS]

00:34:11 ◼   ► maybe like updated iphone SE maybe red [TS]

00:34:16 ◼   ► iphone 7s maybe even a new imac although [TS]

00:34:20 ◼   ► i don't there's not as much smoke to [TS]

00:34:22 ◼   ► that shatter yeah fire but but on the [TS]

00:34:26 ◼   ► other hand I max often don't get the [TS]

00:34:30 ◼   ► attention in the supply chain asian [TS]

00:34:33 ◼   ► supply chain rumor chain that that iOS [TS]

00:34:35 ◼   ► products do so maybe it's just that but [TS]

00:34:37 ◼   ► I don't I haven't heard anything about [TS]

00:34:39 ◼   ► new mac pros um no aside from people [TS]

00:34:42 ◼   ► complaining that they're not here right [TS]

00:34:44 ◼   ► but I I really think Apple ought to and [TS]

00:34:47 ◼   ► it's a knock and it wouldn't be [TS]

00:34:48 ◼   ► comfortable but I really think that [TS]

00:34:50 ◼   ► Apple ought to somehow address that [TS]

00:34:53 ◼   ► elephant in the room at the event even [TS]

00:34:55 ◼   ► if they have nothing to say and and I [TS]

00:34:58 ◼   ► don't know exactly because I don't know [TS]

00:35:00 ◼   ► exactly what their plans are I don't [TS]

00:35:02 ◼   ► know you know but they have really ought [TS]

00:35:04 ◼   ► to say something more than you know they [TS]

00:35:07 ◼   ► should let Mac Pro users know what what [TS]

00:35:10 ◼   ► what the heck is going on [TS]

00:35:12 ◼   ► and then dollars the lag that this is [TS]

00:35:14 ◼   ► ridiculous the thing that really [TS]

00:35:16 ◼   ► frustrates me and I kind of forget about [TS]

00:35:18 ◼   ► it until it gets brought up again is the [TS]

00:35:22 ◼   ► fact that they're still currently [TS]

00:35:23 ◼   ► selling the very very out of date Mac [TS]

00:35:26 ◼   ► Pro write it and and not at a discount [TS]

00:35:29 ◼   ► either it's just full price for a what [TS]

00:35:33 ◼   ► four and a half year old computer right [TS]

00:35:36 ◼   ► and that's another policy that that has [TS]

00:35:39 ◼   ► trade-offs but makes sense from Apple's [TS]

00:35:41 ◼   ► prospectus this policy of that they [TS]

00:35:43 ◼   ► don't cut product prices as the life [TS]

00:35:46 ◼   ► goes on like so if they come out with a [TS]

00:35:49 ◼   ► mac book and it doesn't get updated for [TS]

00:35:52 ◼   ► 15 months in that 14th month when the [TS]

00:35:56 ◼   ► new mac when the old macbooks have only [TS]

00:35:58 ◼   ► one month but they haven't been replaced [TS]

00:35:59 ◼   ► yet they still sell it the same price [TS]

00:36:01 ◼   ► whereas dell you go to del that the [TS]

00:36:03 ◼   ► laptops it's like buying commodities you [TS]

00:36:06 ◼   ► know like every month they go up and [TS]

00:36:08 ◼   ► down and price based on you know where [TS]

00:36:10 ◼   ► the ram market is an SSD components [TS]

00:36:12 ◼   ► dropping you know and they come up with [TS]

00:36:14 ◼   ► weird prices like you configure your [TS]

00:36:16 ◼   ► dell computer and its eight hundred [TS]

00:36:18 ◼   ► sixty seven dollars or something like [TS]

00:36:19 ◼   ► that instead of 899 Apple under your [TS]

00:36:22 ◼   ► sales to write an apple pics prices that [TS]

00:36:25 ◼   ► are that are the price is part of the [TS]

00:36:27 ◼   ► marketing where they have nice even you [TS]

00:36:29 ◼   ► know it's 24 99 and it's going to stay [TS]

00:36:31 ◼   ► 24 99 and part of the reason they don't [TS]

00:36:33 ◼   ► drop it to 2299 14 months after it came [TS]

00:36:37 ◼   ► out is so that when the next one comes [TS]

00:36:39 ◼   ► out they can use the same price point [TS]

00:36:41 ◼   ► and so clearly that's what they're doing [TS]

00:36:42 ◼   ► with the mac pro is maintaining these [TS]

00:36:44 ◼   ► price points to that when the [TS]

00:36:45 ◼   ► replacements come out it doesn't look [TS]

00:36:46 ◼   ► like the prices went up by two thousand [TS]

00:36:48 ◼   ► dollars lot worse but it only works when [TS]

00:36:51 ◼   ► the product development is functional [TS]

00:36:53 ◼   ► and it comes out on a regular basis like [TS]

00:36:55 ◼   ► you can sell an 11 month old computer at [TS]

00:36:58 ◼   ► the same price and you're only asking [TS]

00:37:02 ◼   ► for a small premium you can do it on it [TS]

00:37:05 ◼   ► let's say it's an 18-month development [TS]

00:37:07 ◼   ► cycle you can do it at the seventeenth [TS]

00:37:09 ◼   ► month and expect that informed consumers [TS]

00:37:13 ◼   ► know oh this is not the time to buy a [TS]

00:37:15 ◼   ► mac pro at 17 months old there's [TS]

00:37:17 ◼   ► probably a new one coming but to do it [TS]

00:37:18 ◼   ► with a a three year old computer is root [TS]

00:37:21 ◼   ► it it's embarrassing it's insulting a [TS]

00:37:24 ◼   ► little bit and it's [TS]

00:37:26 ◼   ► like you said because there's no new [TS]

00:37:29 ◼   ► product and they're just parading the [TS]

00:37:32 ◼   ► fact you know the latest and greatest [TS]

00:37:34 ◼   ► software I forget a while back someone [TS]

00:37:37 ◼   ► posted to Twitter you know the mac pro [TS]

00:37:39 ◼   ► with the latest and greatest software [TS]

00:37:40 ◼   ► including aperture something that's been [TS]

00:37:43 ◼   ► sunset right maybe fix that is that [TS]

00:37:46 ◼   ► still on the website I actually don't [TS]

00:37:48 ◼   ► know I'm I wouldn't be surprised if it [TS]

00:37:51 ◼   ► still was because that's the problem is [TS]

00:37:53 ◼   ► that it just doesn't feel like the mac [TS]

00:37:55 ◼   ► pro is a priority and honestly even if [TS]

00:37:57 ◼   ► it was just I don't know yeah I would [TS]

00:38:00 ◼   ► much rather they pull the product off [TS]

00:38:03 ◼   ► the market and say coming soon and just [TS]

00:38:07 ◼   ► you know you want to make it nebulous [TS]

00:38:08 ◼   ► just say we have you know do they do the [TS]

00:38:11 ◼   ► nebulous apple store thing we have [TS]

00:38:13 ◼   ► something great in store for you and [TS]

00:38:15 ◼   ► then just leave it like that and I'd [TS]

00:38:17 ◼   ► rather be speculating about oh well they [TS]

00:38:19 ◼   ► have something in the pipeline and who [TS]

00:38:21 ◼   ► knows what will come out in 20 17 or 20 [TS]

00:38:24 ◼   ► 19 but they still have something in the [TS]

00:38:26 ◼   ► pipeline where is right now they're [TS]

00:38:28 ◼   ► basically saying that by not [TS]

00:38:30 ◼   ► discontinuing the mac pro but every year [TS]

00:38:34 ◼   ► that the old Mac Pro still said stays on [TS]

00:38:37 ◼   ► sale it's just it's frustrating and it's [TS]

00:38:40 ◼   ► also it's one of those things where yeah [TS]

00:38:43 ◼   ► you can sell an 11 month old computer [TS]

00:38:45 ◼   ► you can even sell an 18 month old [TS]

00:38:46 ◼   ► computer but once you start selling a [TS]

00:38:49 ◼   ► computer that's been on the market [TS]

00:38:51 ◼   ► longer than it's covered by applecare [TS]

00:38:52 ◼   ► what's that like people would actively [TS]

00:38:55 ◼   ► use it that's when I start getting a [TS]

00:38:58 ◼   ► little bit uncomfortable yeah and one of [TS]

00:39:01 ◼   ► the weird things when I published that [TS]

00:39:02 ◼   ► piece the recent piece about that the [TS]

00:39:04 ◼   ► video guy is getting out of it I got [TS]

00:39:06 ◼   ► some amazing emails from some some [TS]

00:39:09 ◼   ► daring fireball readers most of them in [TS]

00:39:11 ◼   ► the video industry specifically although [TS]

00:39:13 ◼   ► one guy was like an AI researcher which [TS]

00:39:15 ◼   ► is where I got that idea earlier before [TS]

00:39:16 ◼   ► where his team was going to I forget [TS]

00:39:21 ◼   ► what exactly area they're working but [TS]

00:39:23 ◼   ► more or less they just wanted to have [TS]

00:39:24 ◼   ► massive amounts of computing to throw [TS]

00:39:26 ◼   ► this at and in years past because they [TS]

00:39:28 ◼   ► work on Mac OS 10 and prefer the mac as [TS]

00:39:32 ◼   ► a good development environment just [TS]

00:39:34 ◼   ► would have gone to apple and just bought [TS]

00:39:36 ◼   ► gobs of mac pro's and hooked them [TS]

00:39:38 ◼   ► together for parallel [TS]

00:39:39 ◼   ► processing but instead built their own [TS]

00:39:41 ◼   ► little network out of linux boxes which [TS]

00:39:43 ◼   ► none of them had previous experience [TS]

00:39:44 ◼   ► they know the mac pro and it wouldn't [TS]

00:39:50 ◼   ► have been have had to do a bunch of [TS]

00:39:52 ◼   ► learning about linux before they got to [TS]

00:39:55 ◼   ► the AI work that they really got wanted [TS]

00:39:57 ◼   ► to do that would had to do more work up [TS]

00:39:59 ◼   ► front to learn how to even set it up but [TS]

00:40:01 ◼   ► then it was worth it because it was so [TS]

00:40:03 ◼   ► much faster and we now we can just buy [TS]

00:40:05 ◼   ► these boxes and just throw them at the [TS]

00:40:06 ◼   ► thing but i heard from a bunch of video [TS]

00:40:09 ◼   ► president in movie industry including [TS]

00:40:11 ◼   ► somebody was working on like a Superman [TS]

00:40:14 ◼   ► I'm not going to say the name because it [TS]

00:40:15 ◼   ► was I just treat emails confidentially [TS]

00:40:18 ◼   ► but let's just say a movie with like a [TS]

00:40:20 ◼   ► hundred and fifty million dollar budget [TS]

00:40:22 ◼   ► that's an upcoming summer blockbuster [TS]

00:40:24 ◼   ► and that they're still doing editing [TS]

00:40:28 ◼   ► like for dailies on the 2012 mac pro i [TS]

00:40:34 ◼   ► think it's like the version number is [TS]

00:40:35 ◼   ► like five comma 1 but like the last the [TS]

00:40:38 ◼   ► last cheese grater mac pros they had [TS]

00:40:40 ◼   ► like seven of them on you know on [TS]

00:40:44 ◼   ► location for like editing dailies and [TS]

00:40:46 ◼   ► stuff which is ridiculous like that's [TS]

00:40:49 ◼   ► unbelievable that not only is the mac [TS]

00:40:52 ◼   ► pro as yet as they're selling it with [TS]

00:40:54 ◼   ► three years old but that there are [TS]

00:40:56 ◼   ► industry professionals where money is [TS]

00:40:58 ◼   ► clearly not the problem you just prefer [TS]

00:41:01 ◼   ► to work on it on a five year old [TS]

00:41:04 ◼   ► computer and they said like it's you [TS]

00:41:06 ◼   ► know in that part of it with this movie [TS]

00:41:08 ◼   ► is you know we we want to use what we [TS]

00:41:11 ◼   ► what we're familiar with but that the [TS]

00:41:14 ◼   ► writing's on the wall and that they're [TS]

00:41:15 ◼   ► moving you know next big thing might be [TS]

00:41:17 ◼   ► on Windows yeah which is heartbreaking [TS]

00:41:20 ◼   ► it is it's very frustrating as I said [TS]

00:41:24 ◼   ► it's if you spent 12 years learning your [TS]

00:41:27 ◼   ► craft and yes if you're in the digital [TS]

00:41:30 ◼   ► video industry your craft is constantly [TS]

00:41:32 ◼   ► changing and it's your job to keep [TS]

00:41:34 ◼   ► abreast of all of those changes but at [TS]

00:41:36 ◼   ► the same time you know if you put 12 [TS]

00:41:39 ◼   ► years of work into mastering Final Cut [TS]

00:41:41 ◼   ► Pro and you're an expert at final cut [TS]

00:41:43 ◼   ► and you're an expert at the you know [TS]

00:41:45 ◼   ► compressor and the various workflows and [TS]

00:41:47 ◼   ► then they're essentially like yeah well [TS]

00:41:49 ◼   ► but apples just given up on it so now we [TS]

00:41:52 ◼   ► have to move away [TS]

00:41:53 ◼   ► like I don't know if you ever did any [TS]

00:41:56 ◼   ► graphics illustration but I remember you [TS]

00:41:59 ◼   ► know back when free when macromedia free [TS]

00:42:01 ◼   ► hand was the thing yeah back in the 90s [TS]

00:42:04 ◼   ► people like professionals and students [TS]

00:42:08 ◼   ► clung to free hand for god knows like 10 [TS]

00:42:11 ◼   ► years after it was discontinued because [TS]

00:42:14 ◼   ► they had their workflows and they had [TS]

00:42:16 ◼   ► like the ability to work through it like [TS]

00:42:18 ◼   ► work in it but but unfortunately [TS]

00:42:20 ◼   ► illustration you know 2d illustration is [TS]

00:42:22 ◼   ► vastly different than 3d modeling you [TS]

00:42:25 ◼   ► have to be using latest and greatest [TS]

00:42:28 ◼   ► software and hardware in order to be [TS]

00:42:29 ◼   ► doing that and to have your stuff look [TS]

00:42:32 ◼   ► like it belongs in a modern film you [TS]

00:42:34 ◼   ► can't get away with using you know or [TS]

00:42:36 ◼   ► you can really only get away with using [TS]

00:42:38 ◼   ► older equipment for so long before it [TS]

00:42:40 ◼   ► just it explodes in your face no I [TS]

00:42:42 ◼   ► remember those days well I never did [TS]

00:42:44 ◼   ► much illustration but I you know I was [TS]

00:42:46 ◼   ► more of a layout person so I was one [TS]

00:42:48 ◼   ► QuarkXPress was my jam as they say ah [TS]

00:42:51 ◼   ► pagemaker yeah but there was the yeah [TS]

00:42:55 ◼   ► that the graphic if you worked in [TS]

00:42:56 ◼   ► graphic design print you needed a layout [TS]

00:42:59 ◼   ► program which is probably their core [TS]

00:43:01 ◼   ► core pagemaker i was on the quark side [TS]

00:43:03 ◼   ► you needed a image editor which is [TS]

00:43:06 ◼   ► probably Photoshop and he needed a [TS]

00:43:08 ◼   ► vector illustration app and that's the [TS]

00:43:11 ◼   ► one where it was the hardest fought [TS]

00:43:12 ◼   ► where there was free hand and [TS]

00:43:14 ◼   ► illustrator and I always found I didn't [TS]

00:43:16 ◼   ► really do much illustration it usually [TS]

00:43:18 ◼   ► for me it would be like editing [TS]

00:43:19 ◼   ► something ah or something as basic as [TS]

00:43:22 ◼   ► like let's make we can't ship this font [TS]

00:43:27 ◼   ► sup for some reason so let's make a [TS]

00:43:29 ◼   ► little graphic and convert to outlines [TS]

00:43:31 ◼   ► we don't have to ship the font you know [TS]

00:43:33 ◼   ► for some context where you couldn't send [TS]

00:43:35 ◼   ► somebody that you really want to thought [TS]

00:43:37 ◼   ► yeah you really wanted to just send them [TS]

00:43:39 ◼   ► and just an eps I was always free hand [TS]

00:43:44 ◼   ► made sense to me and I think people who [TS]

00:43:46 ◼   ► like it even though they weren't from [TS]

00:43:47 ◼   ► the same company it there's a in my [TS]

00:43:50 ◼   ► experience a huge correlation between [TS]

00:43:52 ◼   ► people who liked quark xpress in people [TS]

00:43:54 ◼   ► who like free hand that quark quark and [TS]

00:43:56 ◼   ► free hand even know they're from [TS]

00:43:56 ◼   ► different companies worked in people's [TS]

00:43:59 ◼   ► brains the same way and I know people [TS]

00:44:01 ◼   ► who hung on to free hand for oh my you [TS]

00:44:04 ◼   ► said like so many years after the war [TS]

00:44:06 ◼   ► was [TS]

00:44:06 ◼   ► over mm-hmm running running it in Roseto [TS]

00:44:10 ◼   ► way past the yeah cod yeah i think it [TS]

00:44:15 ◼   ► was what it would did mountain lion get [TS]

00:44:16 ◼   ► rid of rosetta lion it was something [TS]

00:44:19 ◼   ► along those lines where I had a [TS]

00:44:21 ◼   ► colleague who literally used free hand [TS]

00:44:24 ◼   ► up until the point that it could no [TS]

00:44:26 ◼   ► longer be supported on their mac at [TS]

00:44:28 ◼   ► which point they finally grudgingly [TS]

00:44:30 ◼   ► switched illustrator so anyway I don't [TS]

00:44:34 ◼   ► know I I feel like this pro question is [TS]

00:44:36 ◼   ► not going to go away and I at this point [TS]

00:44:38 ◼   ► I feel like Tim Cook's say nothing [TS]

00:44:40 ◼   ► answer is no longer again I'm not gonna [TS]

00:44:43 ◼   ► say it's not acceptable it's not like [TS]

00:44:44 ◼   ► anything bad is going to come of Apple [TS]

00:44:46 ◼   ► if they keep pretending like this is [TS]

00:44:48 ◼   ► normal but I think it makes them look [TS]

00:44:50 ◼   ► bad and it does and I think that they [TS]

00:44:53 ◼   ► are just based on my email anecdotally [TS]

00:44:55 ◼   ► there they've passed the point where [TS]

00:44:57 ◼   ► they're starting to lose customers yeah [TS]

00:45:00 ◼   ► I I would agree with that well it's it's [TS]

00:45:03 ◼   ► hit that point where their customers [TS]

00:45:06 ◼   ► have to switch they basically you know [TS]

00:45:08 ◼   ► they have to fish or cut bait at this [TS]

00:45:09 ◼   ► point they can't just be waiting around [TS]

00:45:12 ◼   ► in the water hoping that you know Apple [TS]

00:45:15 ◼   ► will deliver them a giant fish on a [TS]

00:45:16 ◼   ► plate ready to to run a CUDA system for [TS]

00:45:20 ◼   ► their graphics needs and you know a [TS]

00:45:23 ◼   ► beautiful you know the sad thing the [TS]

00:45:25 ◼   ► really sad thing is Final Cut Pro 10 a [TS]

00:45:29 ◼   ► lot of people made a lot of fuss about [TS]

00:45:30 ◼   ► it when it first switched over and for [TS]

00:45:35 ◼   ► good reason you know it was a fairly [TS]

00:45:36 ◼   ► limited program but the people on the [TS]

00:45:38 ◼   ► software side for Final Cut have [TS]

00:45:40 ◼   ► actually been doing some really [TS]

00:45:41 ◼   ► fantastic and smart work and like the [TS]

00:45:43 ◼   ► newest version of final cut their latest [TS]

00:45:46 ◼   ► update which was released I think a [TS]

00:45:47 ◼   ► couple months ago is really like it's a [TS]

00:45:49 ◼   ► dramatic a dramatic improvement on on [TS]

00:45:54 ◼   ► that workflow um and so it hurts it [TS]

00:45:58 ◼   ► hurts my film editor so a little bit [TS]

00:46:00 ◼   ► that Apple wouldn't give its users the [TS]

00:46:04 ◼   ► technology to really take advantage of [TS]

00:46:07 ◼   ► this software that they're developed [TS]

00:46:09 ◼   ► they're also developing in-house like [TS]

00:46:11 ◼   ► you're you're letting down your final [TS]

00:46:12 ◼   ► cut pro team by not giving people the [TS]

00:46:14 ◼   ► kind of hardware they need to run it I [TS]

00:46:16 ◼   ► guess there's some small chance that [TS]

00:46:20 ◼   ► that in this supposed upcoming event in [TS]

00:46:23 ◼   ► March that they might answer this I [TS]

00:46:25 ◼   ► don't think they're good i don't think [TS]

00:46:27 ◼   ► there's any chance that they're going to [TS]

00:46:29 ◼   ► answer it by announcing a new mac pro [TS]

00:46:30 ◼   ► but maybe they'll let maybe they'll have [TS]

00:46:32 ◼   ► like a new imac that they'll say is [TS]

00:46:35 ◼   ► whether they call it the imac pro or [TS]

00:46:37 ◼   ► just say that this is a professional [TS]

00:46:39 ◼   ► expect machine and give strong enough [TS]

00:46:41 ◼   ► hints that yes this is our answer and [TS]

00:46:43 ◼   ► maybe then take the mac pro's off the [TS]

00:46:45 ◼   ► market or lower them in price or hide [TS]

00:46:48 ◼   ► them on apple.com take away the aperture [TS]

00:46:52 ◼   ► mention right yeah there's a chance yeah [TS]

00:46:56 ◼   ► i mean honestly I could see that [TS]

00:46:58 ◼   ► happening if Apple essentially just said [TS]

00:47:01 ◼   ► hey we made in we made a way for you to [TS]

00:47:04 ◼   ► have an external graphics card and have [TS]

00:47:07 ◼   ► it work properly on the mac right i [TS]

00:47:09 ◼   ► think that would actually that would [TS]

00:47:11 ◼   ► solve a lot of graphics professionals [TS]

00:47:13 ◼   ► problems yeah because the main issue [TS]

00:47:15 ◼   ► right now and then there there are a [TS]

00:47:17 ◼   ► couple of third-party third-party boxes [TS]

00:47:20 ◼   ► that'll do this where you can plug in an [TS]

00:47:21 ◼   ► Nvidia CUDA card and then try and you [TS]

00:47:24 ◼   ► know run it off but there's always going [TS]

00:47:26 ◼   ► to be latency right because it's not [TS]

00:47:27 ◼   ► it's not built to the same specs and [TS]

00:47:29 ◼   ► it's not built internally to Apple but [TS]

00:47:32 ◼   ► the question is really is Apple you know [TS]

00:47:34 ◼   ► just apple care about that does apple [TS]

00:47:36 ◼   ► care about the small niche of users who [TS]

00:47:39 ◼   ► are going to want a CUDA card when [TS]

00:47:41 ◼   ► editing graphics yeah uh I don't know [TS]

00:47:45 ◼   ► what to say we could talk about the [TS]

00:47:46 ◼   ► other rumors about the yeah in a moment [TS]

00:47:49 ◼   ► but less depressing yeah that's the ones [TS]

00:47:52 ◼   ► that'll make us happy ah but in the [TS]

00:47:54 ◼   ► meantime I'm going to take a break here [TS]

00:47:55 ◼   ► and thank our next sponsor it's our good [TS]

00:47:57 ◼   ► friends at Harry's Harry's makes [TS]

00:48:00 ◼   ► terrific shaving products it was started [TS]

00:48:03 ◼   ► by two guys Jeff and Andy were fed up [TS]

00:48:05 ◼   ► with being overcharged for razors [TS]

00:48:07 ◼   ► literally the one day at one of them was [TS]

00:48:09 ◼   ► in the drug store buying replacement [TS]

00:48:12 ◼   ► razor blades and had to wait for someone [TS]

00:48:14 ◼   ► to come over and unlock the case because [TS]

00:48:17 ◼   ► they're like frequently shoplifted items [TS]

00:48:19 ◼   ► and then bought them and then realized [TS]

00:48:21 ◼   ► that it's like it's a lot of money per [TS]

00:48:23 ◼   ► blade for a product that's no fun to buy [TS]

00:48:25 ◼   ► so they came up with this idea let's [TS]

00:48:27 ◼   ► make our own blades will sell them [TS]

00:48:29 ◼   ► direct and will undercut the big-name [TS]

00:48:31 ◼   ► brands on prices they literally bought [TS]

00:48:34 ◼   ► their own factory a hundred-year-old [TS]

00:48:36 ◼   ► blade making factory in Germany they [TS]

00:48:40 ◼   ► make these blades they sell them [TS]

00:48:42 ◼   ► directly online and they shipping to you [TS]

00:48:43 ◼   ► for half the price to the leading brand [TS]

00:48:45 ◼   ► I I did one of my favorite things [TS]

00:48:47 ◼   ► they've been sponsoring the show for [TS]

00:48:49 ◼   ► years when I first started sponsoring [TS]

00:48:50 ◼   ► they sent me a kit with a razor and we [TS]

00:48:52 ◼   ► had like a chrome handle I had it for [TS]

00:48:55 ◼   ► years and then a couple months ago they [TS]

00:48:57 ◼   ► came out with like a new slightly [TS]

00:48:59 ◼   ► updated version then they sent me [TS]

00:49:00 ◼   ► another one and has like a more of a [TS]

00:49:02 ◼   ► rubbery handle which I actually kind of [TS]

00:49:03 ◼   ► like because to me it's not slippery but [TS]

00:49:07 ◼   ► I looked at my chrome one that was like [TS]

00:49:08 ◼   ► three or four years old and it still [TS]

00:49:11 ◼   ► looked brand new it's absolutely crazy [TS]

00:49:13 ◼   ► how well like you couldn't tell which [TS]

00:49:15 ◼   ► one was the new one which one was the [TS]

00:49:16 ◼   ► old one their product design is really [TS]

00:49:18 ◼   ► really great their packaging design is [TS]

00:49:21 ◼   ► really really great I said this before [TS]

00:49:23 ◼   ► I'll say it again I always feel bad when [TS]

00:49:24 ◼   ► I like finish a pack of blades from [TS]

00:49:26 ◼   ► Harry's because it doesn't look like to [TS]

00:49:28 ◼   ► type a box you throw away it looks like [TS]

00:49:29 ◼   ► the type of box you keep but that's you [TS]

00:49:31 ◼   ► know that's that way lights at an [TS]

00:49:33 ◼   ► appearance on the hoarders show sorry [TS]

00:49:35 ◼   ► alright I do throw them away but it [TS]

00:49:37 ◼   ► always there's always a pang of guilt [TS]

00:49:39 ◼   ► that I'm throwing away such a nice nice [TS]

00:49:41 ◼   ► box all this for two dollars a blade [TS]

00:49:45 ◼   ► more or less compared to the four [TS]

00:49:46 ◼   ► dollars or more you will pay at the [TS]

00:49:48 ◼   ► drugstore for a big name brand they are [TS]

00:49:50 ◼   ► so confident in the quality of their [TS]

00:49:51 ◼   ► blades that they want you to try their [TS]

00:49:53 ◼   ► most popular trial set for free it comes [TS]

00:49:57 ◼   ► with a razor handle of your choice five [TS]

00:49:59 ◼   ► blade cartridge and shaving gel it's [TS]

00:50:02 ◼   ► free when you sign up you just pay a [TS]

00:50:04 ◼   ► small fee for shipping that's it redeem [TS]

00:50:07 ◼   ► your free trial offer go to Harry's calm [TS]

00:50:09 ◼   ► / talk show right now Harry's har ry s [TS]

00:50:14 ◼   ► calm / talk show alright does this I dis [TS]

00:50:21 ◼   ► rampant rumor that there's going to be [TS]

00:50:23 ◼   ► three new iPad pros 9.7 that I guess [TS]

00:50:27 ◼   ► it's just a faster version of the 9.7 we [TS]

00:50:29 ◼   ► have now 12.9 it's like a faster better [TS]

00:50:31 ◼   ► version of the one we have right now and [TS]

00:50:33 ◼   ► a 10.5 inch diagonal screen that goes [TS]

00:50:37 ◼   ► Ed's dad's does this make any sense yeah [TS]

00:50:40 ◼   ► I wanted to I [TS]

00:50:45 ◼   ► I don't know I I can see how they've [TS]

00:50:49 ◼   ► been staggering iPad updates over the [TS]

00:50:51 ◼   ► last 18 months where you know they they [TS]

00:50:54 ◼   ► started with a 12.9 in the pro and put [TS]

00:50:57 ◼   ► all of their latest and greatest new [TS]

00:50:59 ◼   ► features into that and then the next [TS]

00:51:01 ◼   ► spring may have the 9.7 inch ipad pro [TS]

00:51:04 ◼   ► and they had almost all of the features [TS]

00:51:06 ◼   ► from the 12.9 and some new stuff like [TS]

00:51:09 ◼   ► true tone and threw it into that and i [TS]

00:51:11 ◼   ► get i guess i could see them throwing a [TS]

00:51:14 ◼   ► third option into the mix and saying [TS]

00:51:17 ◼   ► let's let's see if this sticks let's see [TS]

00:51:19 ◼   ► if this is better but I'd I just don't [TS]

00:51:22 ◼   ► understand why they wouldn't update the [TS]

00:51:26 ◼   ► line at once right like having I guess [TS]

00:51:28 ◼   ► they're gonna ship a new edge to edge [TS]

00:51:30 ◼   ► design that takes out the chin and [TS]

00:51:33 ◼   ► forehead or greatly reduces them why [TS]

00:51:35 ◼   ► wouldn't you do it in two sizes mm-hmm [TS]

00:51:38 ◼   ► exactly like I understand why they [TS]

00:51:40 ◼   ► launched the night that 12 9 and then [TS]

00:51:42 ◼   ► launched the 97 because they were still [TS]

00:51:45 ◼   ► working on trying to put the technology [TS]

00:51:46 ◼   ► of the 12 9 in the screen into the 97 I [TS]

00:51:49 ◼   ► get that part but if you're going to [TS]

00:51:51 ◼   ► launch a 10-5 like the smaller one is [TS]

00:51:55 ◼   ► the harder one so presumably why [TS]

00:51:57 ◼   ► wouldn't you launch the 10 5 and then [TS]

00:51:59 ◼   ► also launched that that version in the [TS]

00:52:02 ◼   ► 12 9 and then keep the 97 as that's your [TS]

00:52:07 ◼   ► that's your new ipad air version [TS]

00:52:09 ◼   ► basically that's the old ipad pro 9.7 is [TS]

00:52:12 ◼   ► now just a regular old ipad air and [TS]

00:52:14 ◼   ► these two the 10.5 and then whatever the [TS]

00:52:17 ◼   ► 12.9 becomes these are your you know [TS]

00:52:20 ◼   ► really awesome iPads right to just throw [TS]

00:52:23 ◼   ► in like one in the middle it's just it [TS]

00:52:26 ◼   ► it feels kind of like taking a dart [TS]

00:52:29 ◼   ► board out and like being like maybe [TS]

00:52:30 ◼   ► they'll like this is the only way it [TS]

00:52:33 ◼   ► makes any sense to me is if this the new [TS]

00:52:35 ◼   ► one with the edge deads design is also a [TS]

00:52:37 ◼   ► lot more expensive like yes it's I don't [TS]

00:52:41 ◼   ► know fifteen hundred dollars or [TS]

00:52:42 ◼   ► something you know so that you say oh I [TS]

00:52:45 ◼   ► get it if I just want to pay what I'm [TS]

00:52:46 ◼   ► used to paying for an iPad pro I'll get [TS]

00:52:48 ◼   ► the new 9.7 which will be you know like [TS]

00:52:51 ◼   ► a year better specs but at the same [TS]

00:52:54 ◼   ► prices as last year maybe with more [TS]

00:52:56 ◼   ► storage or something you know but the [TS]

00:52:58 ◼   ► typical year [TS]

00:52:59 ◼   ► over your Apple upgrade of a product but [TS]

00:53:02 ◼   ► if I'm if I want to spend a lot more [TS]

00:53:06 ◼   ► money i can get this one that's amazing [TS]

00:53:08 ◼   ► because then it's an easy decision but [TS]

00:53:10 ◼   ► if the price range if the prices are [TS]

00:53:12 ◼   ► like comparable it doesn't make any [TS]

00:53:14 ◼   ► sense to me that those products would [TS]

00:53:16 ◼   ► exist alongside each other I can see I'm [TS]

00:53:18 ◼   ► switching to a new design but then they [TS]

00:53:21 ◼   ► would take the old design and keep it [TS]

00:53:23 ◼   ► unchanged and just lower the price [TS]

00:53:24 ◼   ► that's what Apple does yeah it would be [TS]

00:53:26 ◼   ► last year's model the I mean I could see [TS]

00:53:30 ◼   ► them getting rid of the 12 92 and just [TS]

00:53:32 ◼   ► being like here's our you know like what [TS]

00:53:34 ◼   ► they did with the 17-inch macbook pro [TS]

00:53:36 ◼   ► when they switch to the new design of [TS]

00:53:39 ◼   ► macbook pro where they're like okay this [TS]

00:53:41 ◼   ► is a good this was a good thing like [TS]

00:53:43 ◼   ► this was a nice idea but we want to you [TS]

00:53:45 ◼   ► know go with this this design um but [TS]

00:53:48 ◼   ► that doesn't seem to be happening [TS]

00:53:50 ◼   ► according to the rumors the only other [TS]

00:53:52 ◼   ► thing that I can think of is yes there [TS]

00:53:56 ◼   ► their goal is to eventually position the [TS]

00:53:59 ◼   ► 9.7 as the entry level and then the 10.5 [TS]

00:54:01 ◼   ► is the first pro machine and eventually [TS]

00:54:04 ◼   ► they're going to make a version of the [TS]

00:54:06 ◼   ► 12.9 that looks like the 10.5 pause for [TS]

00:54:10 ◼   ► dog barking um sorry one second that's [TS]

00:54:15 ◼   ► all right I just don't think he likes [TS]

00:54:17 ◼   ► this iPad rumor enough no she she's like [TS]

00:54:21 ◼   ► iPads I yea sorry that's okay she has it [TS]

00:54:26 ◼   ► she is a very masculine barks oh I [TS]

00:54:27 ◼   ► understand the confusion I yet but my [TS]

00:54:32 ◼   ► thought is all right so the only way I [TS]

00:54:35 ◼   ► can see this making sense is if they've [TS]

00:54:37 ◼   ► tried to make the 12 9 in this new [TS]

00:54:40 ◼   ► configuration and either the battery [TS]

00:54:44 ◼   ► life is not what they want or the [TS]

00:54:46 ◼   ► heaviness is not what they want because [TS]

00:54:48 ◼   ► if you look at the 12 9 right now the 12 [TS]

00:54:50 ◼   ► 9 is still a pretty big compromise like [TS]

00:54:53 ◼   ► I switched to the 97 almost instantly [TS]

00:54:56 ◼   ► after it became available and i thought [TS]

00:54:57 ◼   ► i would hate it because i'd gotten so [TS]

00:54:59 ◼   ► used to the wide screen of the 12 9 but [TS]

00:55:02 ◼   ► it was just so much lighter and more [TS]

00:55:04 ◼   ► portable even with an arctic like with [TS]

00:55:06 ◼   ► with the logitech create case that it [TS]

00:55:10 ◼   ► just felt like the no-brainer option [TS]

00:55:12 ◼   ► especially if i still wanted a Mac [TS]

00:55:13 ◼   ► chop around which I need for for some [TS]

00:55:15 ◼   ► for some tasks whereas the 12 9 you know [TS]

00:55:19 ◼   ► is it's it's on the edge of three pounds [TS]

00:55:22 ◼   ► yeah I know all of its it's pretty [TS]

00:55:24 ◼   ► terrible it's not it's not the best [TS]

00:55:27 ◼   ► portable machine for people right I so i [TS]

00:55:31 ◼   ► could see Apple being like well we don't [TS]

00:55:34 ◼   ► want to sell it unless it's good but I [TS]

00:55:36 ◼   ► will get all chili with apple sales long [TS]

00:55:38 ◼   ► like I don't know there's something [TS]

00:55:40 ◼   ► about this 33 iPad product thing that [TS]

00:55:44 ◼   ► just doesn't make any sense to me and I [TS]

00:55:46 ◼   ► can't help but feel that that there's [TS]

00:55:48 ◼   ► there's a large chunk of it to be to [TS]

00:55:53 ◼   ► come that all and then we'll say okay [TS]

00:55:55 ◼   ► now I see it makes sense yeah I'm trying [TS]

00:55:59 ◼   ► to connect the dots here because I'm [TS]

00:56:00 ◼   ► sure it exists I'm sure as you said that [TS]

00:56:03 ◼   ► if if this is a real rumor I'm sure that [TS]

00:56:07 ◼   ► there's a way to connect it all all of [TS]

00:56:10 ◼   ► his disagreeing with me did you see in [TS]

00:56:16 ◼   ► terms of like the way that people do are [TS]

00:56:20 ◼   ► doing work on iPads I there was a great [TS]

00:56:22 ◼   ► thread on Twitter this week we're a [TS]

00:56:25 ◼   ► friend of the show and I'm known to me [TS]

00:56:29 ◼   ► more as like an illustrator Louie Mancha [TS]

00:56:31 ◼   ► is working on a typeface design and sent [TS]

00:56:36 ◼   ► it to Jonathan Hoefler of Hoefler [TS]

00:56:41 ◼   ► accompanied fame on Twitter and just [TS]

00:56:44 ◼   ► said hey do you have any thoughts and [TS]

00:56:45 ◼   ► Jonathan Hoefler took it and like mocked [TS]

00:56:49 ◼   ► up the it's I get was a PDF of the whole [TS]

00:56:51 ◼   ► alphabet that he had drawn and mark this [TS]

00:56:56 ◼   ► up with all of these little notes about [TS]

00:56:57 ◼   ► places where maybe the curves could be [TS]

00:56:59 ◼   ► different and the radii could be [TS]

00:57:01 ◼   ► different and letters you know like here [TS]

00:57:03 ◼   ► take this you did a great thing here [TS]

00:57:05 ◼   ► with the lowercase D but you should do [TS]

00:57:07 ◼   ► the same thing with the lowercase B and [TS]

00:57:09 ◼   ► and i'll put links in the show notes [TS]

00:57:12 ◼   ► I've got him got him here in the notes [TS]

00:57:14 ◼   ► already but it I looked at as a type [TS]

00:57:17 ◼   ► nerd it was super fascinating to see [TS]

00:57:19 ◼   ► this feedback and it all makes sense to [TS]

00:57:21 ◼   ► me and I was like wow that I do I can [TS]

00:57:23 ◼   ► see how that would be better but then I [TS]

00:57:25 ◼   ► instantly thought like I want to know [TS]

00:57:26 ◼   ► how he [TS]

00:57:27 ◼   ► how he did this marking up and so I [TS]

00:57:30 ◼   ► asked and it was uh it was with an apple [TS]

00:57:36 ◼   ► pencil it in an app called notability [TS]

00:57:41 ◼   ► which I have heard it for the ipad but [TS]

00:57:43 ◼   ► it's a PDF you know you can import PDFs [TS]

00:57:47 ◼   ► and then you can draw right on top of [TS]

00:57:48 ◼   ► them and it seems like it's really it's [TS]

00:57:50 ◼   ► been around for a while but it seems [TS]

00:57:51 ◼   ► like it's really embraced the pencil and [TS]

00:57:54 ◼   ► it hoefler said to me that with the 12 [TS]

00:57:58 ◼   ► years was tweet with with the 12 point [TS]

00:58:00 ◼   ► nine inch ipad and the Apple pencil and [TS]

00:58:03 ◼   ► notability they moved all of their [TS]

00:58:06 ◼   ► proofing workflow from paper to screens [TS]

00:58:08 ◼   ► in the last year and they're saving 36 [TS]

00:58:12 ◼   ► thousand pages of printed paper a year [TS]

00:58:14 ◼   ► uh and I found that fascinating like and [TS]

00:58:18 ◼   ► I can totally see and to me what it's [TS]

00:58:20 ◼   ► it's just been an idea it I mean [TS]

00:58:22 ◼   ► everybody talks about it but this whole [TS]

00:58:24 ◼   ► idea of iPads for work and what's the [TS]

00:58:27 ◼   ► future of work computing and that to me [TS]

00:58:29 ◼   ► it comes down to it largely comes down [TS]

00:58:33 ◼   ► to form factors and that iPads and iOS [TS]

00:58:35 ◼   ► have it's not so much that they're [TS]

00:58:38 ◼   ► replacing traditional notebooks and Max [TS]

00:58:42 ◼   ► but that they're they're good for work [TS]

00:58:45 ◼   ► in areas that max never were like I [TS]

00:58:48 ◼   ► don't think it ever even occurred to [TS]

00:58:49 ◼   ► Jonathan F'lar to do to to do their [TS]

00:58:53 ◼   ► their proofing on a Mac yeah you could [TS]

00:59:00 ◼   ► you could take if you had a cintiq [TS]

00:59:02 ◼   ► tablet or even own into us from Wacom [TS]

00:59:05 ◼   ► you could absolutely hook it up to your [TS]

00:59:08 ◼   ► Mac and right on the the typeface are [TS]

00:59:10 ◼   ► right on the PDF but it's just such a it [TS]

00:59:13 ◼   ► was a clunkier experience and the cintiq [TS]

00:59:15 ◼   ► was definitely not a you know is not a [TS]

00:59:17 ◼   ► portable machine you're still kind of [TS]

00:59:18 ◼   ► stunt at your desktop and I think he [TS]

00:59:20 ◼   ► would have found it even founded [TS]

00:59:21 ◼   ► unpleasant compared to his existing [TS]

00:59:23 ◼   ► workflow just printing 36,000 sheets of [TS]

00:59:25 ◼   ► paper a year marking them up with an [TS]

00:59:27 ◼   ► actual you know red pen well the fun [TS]

00:59:29 ◼   ► thing about critique right is that it [TS]

00:59:32 ◼   ► will actually get a chance to step away [TS]

00:59:33 ◼   ► from your desk its remember back when we [TS]

00:59:36 ◼   ► were putting together ebooks for Mac [TS]

00:59:38 ◼   ► world one of my favorite things was to [TS]

00:59:40 ◼   ► get our proof [TS]

00:59:41 ◼   ► and then to make the final edits to go [TS]

00:59:44 ◼   ► likes it up on our on the terrace that [TS]

00:59:45 ◼   ► are at our old space and just you know [TS]

00:59:48 ◼   ► grab a can of coke and my proofs and go [TS]

00:59:50 ◼   ► through them with an old-school red pen [TS]

00:59:52 ◼   ► and yeah I could have like I could have [TS]

00:59:54 ◼   ► done those on an iPad probably an ipad [TS]

00:59:57 ◼   ► air originally but at the time [TS]

00:59:57 ◼   ► air originally but at the time [TS]

01:00:00 ◼   ► we were when we were doing that but it [TS]

01:00:02 ◼   ► just wasn't as tactile sense it like [TS]

01:00:05 ◼   ► satisfying you couldn't really right [TS]

01:00:06 ◼   ► with the styluses that were available at [TS]

01:00:09 ◼   ► that point and the ipad air screen just [TS]

01:00:12 ◼   ► wasn't good enough whereas you take the [TS]

01:00:14 ◼   ► the ipad pro you take the the retina [TS]

01:00:17 ◼   ► display combined with the true tone [TS]

01:00:19 ◼   ► display so it's actually easier to to [TS]

01:00:21 ◼   ► work in all spaces and then the pencil [TS]

01:00:24 ◼   ► which you know in the right app feels [TS]

01:00:27 ◼   ► like writing with pen you know it may [TS]

01:00:29 ◼   ► not have the the tactile sensation on [TS]

01:00:31 ◼   ► the glass but you're still getting the [TS]

01:00:33 ◼   ► right approximation of what you want to [TS]

01:00:35 ◼   ► draw and how you want to draw it and [TS]

01:00:37 ◼   ► that's really really important for doing [TS]

01:00:40 ◼   ► things like that but it's it is [TS]

01:00:41 ◼   ► fascinating to me you know i don't know [TS]

01:00:43 ◼   ► if you saw it I was doing this iPad pros [TS]

01:00:46 ◼   ► experiment where I essentially put a [TS]

01:00:49 ◼   ► call out on Twitter and via I'm or just [TS]

01:00:53 ◼   ► being like hey I really want to know [TS]

01:00:55 ◼   ► what what everybody's using their iPad [TS]

01:00:58 ◼   ► pro for when it comes to work like just [TS]

01:01:00 ◼   ► send me an email give me the gist of [TS]

01:01:02 ◼   ► like what you're doing um and you know [TS]

01:01:05 ◼   ► if it's cool i'll shoot you an email and [TS]

01:01:07 ◼   ► we'll do some interviews and the amount [TS]

01:01:11 ◼   ► of responses that i got in 24 hours [TS]

01:01:14 ◼   ► really kind of blew me away and it [TS]

01:01:16 ◼   ► wasn't just like here the three [TS]

01:01:18 ◼   ► industries where the ipad pro is being [TS]

01:01:20 ◼   ► used it was across the board like all [TS]

01:01:23 ◼   ► kinds of crazy things like we I had a [TS]

01:01:25 ◼   ► there's a large number of people in IT [TS]

01:01:27 ◼   ► who use the iPad for you know running [TS]

01:01:32 ◼   ► around on the go because it's easier to [TS]

01:01:34 ◼   ► carry with them than like a little [TS]

01:01:35 ◼   ► Chromebook um the one of the cooler ones [TS]

01:01:39 ◼   ► that I found out about is there's [TS]

01:01:40 ◼   ► someone who's getting their PhD at [TS]

01:01:42 ◼   ► Harvard in ancient writing who uses the [TS]

01:01:46 ◼   ► ipad to help recreate and scan and [TS]

01:01:49 ◼   ► analyze this you know ancient uh you [TS]

01:01:52 ◼   ► know pre pre Roman handwriting on [TS]

01:01:55 ◼   ► there's Kyle Lambert of course who drew [TS]

01:01:58 ◼   ► the poster for stranger things and [TS]

01:02:00 ◼   ► almost entirely on his iPad the one that [TS]

01:02:03 ◼   ► you know that Netflix used like and [TS]

01:02:06 ◼   ► that's like that that's the traditional [TS]

01:02:07 ◼   ► thing you think of is like hofler [TS]

01:02:09 ◼   ► Hoefler you know doing annotation with a [TS]

01:02:12 ◼   ► pencil [TS]

01:02:13 ◼   ► or drawing with a pencil but there are [TS]

01:02:15 ◼   ► so many other industries and weird use [TS]

01:02:20 ◼   ► cases that I just don't think people [TS]

01:02:21 ◼   ► really realize are being filled by the [TS]

01:02:24 ◼   ► iPad in like you said in in environments [TS]

01:02:28 ◼   ► where it just either didn't make sense [TS]

01:02:30 ◼   ► to have a mac or a computer or something [TS]

01:02:32 ◼   ► where maybe a mac or a computer was [TS]

01:02:34 ◼   ► filling this gap but not as well as it [TS]

01:02:37 ◼   ► could have been I i also think and [TS]

01:02:40 ◼   ► there's obviously some legacy aspects to [TS]

01:02:41 ◼   ► pdfs and eight and a half by 11 paper or [TS]

01:02:44 ◼   ► for our friends on the other side of the [TS]

01:02:45 ◼   ► pond a for dimension paper and so [TS]

01:02:50 ◼   ► there's some legacy aspects to that [TS]

01:02:51 ◼   ► where if you're if you're in an industry [TS]

01:02:53 ◼   ► like the law or something like that [TS]

01:02:55 ◼   ► where where things get published in [TS]

01:02:57 ◼   ► there if you don't deal with it on paper [TS]

01:02:59 ◼   ► you are dealing it with a PDF that [TS]

01:03:03 ◼   ► assumes that it's printed on eight a [TS]

01:03:04 ◼   ► half by 11 paper where the 9.7 inch ipad [TS]

01:03:08 ◼   ► screen is a little too small it's [TS]

01:03:10 ◼   ► readable and you know but it's it's just [TS]

01:03:14 ◼   ► shrunk down enough that it's it's [TS]

01:03:16 ◼   ► there's a reason why that's not the size [TS]

01:03:18 ◼   ► of the paper we use for sure whereas on [TS]

01:03:21 ◼   ► the 12.9 it is but then there's other [TS]

01:03:23 ◼   ► areas like it's just nicer artistically [TS]

01:03:28 ◼   ► to have a bigger canvas you know like I [TS]

01:03:31 ◼   ► think with Hoefler you know like I don't [TS]

01:03:33 ◼   ► think there was any reason that they had [TS]

01:03:34 ◼   ► to stick you know that I think he went [TS]

01:03:36 ◼   ► with the 12.9 not because it was a [TS]

01:03:38 ◼   ► legacy process if they moved their whole [TS]

01:03:40 ◼   ► workflow from from paper to screens they [TS]

01:03:42 ◼   ► could abandon the size I just think that [TS]

01:03:45 ◼   ► artistic it's just better to look at him [TS]

01:03:48 ◼   ► bigger and to be able to zoom up and to [TS]

01:03:49 ◼   ► have a bigger canvas oh yeah yeah no [TS]

01:03:53 ◼   ► it's it's one of those things where if I [TS]

01:03:56 ◼   ► was doing illustration on a regular [TS]

01:03:58 ◼   ► basis I think the 12.9 would be my daily [TS]

01:04:01 ◼   ► carry without question because it really [TS]

01:04:04 ◼   ► is there's something really wonderful [TS]

01:04:07 ◼   ► being able to work at that larger screen [TS]

01:04:10 ◼   ► size especially when you're sketching I [TS]

01:04:12 ◼   ► don't know if you've ever taken like a [TS]

01:04:13 ◼   ► life drawing class or anything where [TS]

01:04:15 ◼   ► you're being asked to make like big [TS]

01:04:17 ◼   ► giant strokes with your pencil and [TS]

01:04:19 ◼   ► taking your entire arm into the process [TS]

01:04:23 ◼   ► not just like sketching with your wrist [TS]

01:04:26 ◼   ► that kind of those kind of big movements [TS]

01:04:27 ◼   ► but traditionally in an illustration [TS]

01:04:30 ◼   ► class you really can only get by working [TS]

01:04:33 ◼   ► on you know big canvas paper because if [TS]

01:04:35 ◼   ► you work on an eight and a half by [TS]

01:04:36 ◼   ► eleven you're just gonna strike you know [TS]

01:04:38 ◼   ► strike the thing off of the screen but [TS]

01:04:40 ◼   ► the twelve point nine inch iPad is one [TS]

01:04:42 ◼   ► of the first where I actually felt like [TS]

01:04:43 ◼   ► you could do life drawing sketches on it [TS]

01:04:46 ◼   ► and not feel like you were drawing you [TS]

01:04:49 ◼   ► know essentially on a post-it note yep I [TS]

01:04:52 ◼   ► I feel like we as there's a part of us [TS]

01:04:56 ◼   ► anybody whether you like apple stuff for [TS]

01:04:58 ◼   ► like you know or you don't but where you [TS]

01:05:01 ◼   ► feel like it's there seems like there's [TS]

01:05:06 ◼   ► a rational part of your brain that sees [TS]

01:05:08 ◼   ► owning an iPad and a macbook or just a [TS]

01:05:11 ◼   ► tablet and a notebook if you have other [TS]

01:05:14 ◼   ► operating systems as wasteful that [TS]

01:05:17 ◼   ► you've got two things that are basically [TS]

01:05:18 ◼   ► the same size 10 to 15 inches and the [TS]

01:05:25 ◼   ► same thing a computer with an LCD screen [TS]

01:05:27 ◼   ► and some way to set up a keyboard and [TS]

01:05:30 ◼   ► maybe touch etc you just feel like well [TS]

01:05:33 ◼   ► there should only be one and so that [TS]

01:05:34 ◼   ► there's a logical argument to the [TS]

01:05:37 ◼   ► surface book movement right but I can't [TS]

01:05:42 ◼   ► I've been thinking about this a lot [TS]

01:05:43 ◼   ► lately I just you know I think it really [TS]

01:05:47 ◼   ► just depends on the type of work that [TS]

01:05:49 ◼   ► you do and I me at that there are [TS]

01:05:52 ◼   ► certain tasks and it's certainly the [TS]

01:05:55 ◼   ► ones that computers got goop personal [TS]

01:05:56 ◼   ► computers got good at first in the last [TS]